Komunikasi Pemasaran

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Promosi Merupakan Komponen Terpenting dalam Pemasaran

PRODUSEN

PEMASARAN

Price Product

Marketing Mix 1.Price 2.Product 3.Promotion 4.Place

Promotion Place

KONSUMEN Promotion Mix Advertising Sales Promotion Publicity Personal Selling Direct Marketing POPC

Komunikasi

Kesadaran Pengetahuan Kesukaan Preferensi Keyakinan Pembelian

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