Juxtconsult India Online 2007 Online Matrimonial Search Report

India Online 2007

Online Matrimonial Search

India Online 2007

Online Matrimonial Search Report

India Online 2007

© copyright JuxtConsult

Online Matrimonial Search

India Online 2007

Table of Content India Online 2007 ......................................................... 1 India Online 2007 Reports ............................................... 3 Methodology ............................................................... 5 Executive Summary .....................................................10 Key Findings ..............................................................12 Detailed Findings: Reading the Graphs & Tables ..........................................27 Popularity of the Activity ..............................................29 Most Popular Matrimony Websites ....................................30 Most Used Websites .....................................................32 Demographic Profile ....................................................33 Socio-Economic Profile .................................................40 Economic Profile.........................................................45 Net Usage Status.........................................................50 Net Usage Dynamics.....................................................56 Preferred Net Activities ................................................67 Most Used Websites .....................................................83 Most Used Offline Media Brands..................................... 107 Response to Online Marketing Stimuli.............................. 111 Offline Brands Recalled .............................................. 112 Segment Wise Detailed Tables ...................................... 113 Appendix ................................................................ 171

Online Matrimonial Search

India Online 2007

India Online 2007 The India Online 2007 study is not just an annual update over the previous year's India Online 2006 study but rather a continuation of JuxtConsult’s efforts to keep improving the quality of the study every year. The improvements made in the study this year not only involve further strengthening of the research methodology but also enhancing the coverage of the information, especially in the emerging areas of internet usage in the country like blogging, social networking and language website usage. Accordingly the India Online 2007 set of reports will not only provide you the most recent estimates on the Internet user-ship, its growth and penetration in India but will also give you an 'insightful' understanding of the current net usage behavior and preferences of various kinds of online Indians. Like in the year 2006, JuxtConsult conducted two large-scale 'primary' surveys, one offline and one online to complete the study this year as well. However, the sample size for the 'land' survey (which is used to estimate the size of internet using population in urban India) was almost doubled this year to further improve the coverage among the various population strata in urban India. The land survey, conducted during April 2007, covered 10,000 households across 31 cities of various sizes across all the four regions of the country. The 'online' survey was conducted among 3 of the most popular and generic portals in Indian with the focus on capturing the in-depth net usage behaviors and preferences of online Indians. This survey was conducted by JuxtConsult between April-May 2007 and over 14,200 indepth and usable responses were collected and analyzed for final reporting. There is one key difference in the study this year compared to the last year. To make our findings more representative of the entire urban online population and not just the Internet users who are more likely to respond to online surveys, this year we have ‘linked’ the findings of our online survey with the findings of our land survey. This was done by deriving appropriate individual level ‘weights’ for Internet users from the land survey and then applying them to the data of the online survey. The key information included in the various reports cover the demographic and socio-economic profiles of the net users, their ownership of household assets, the source and place of their access to internet, net usage dynamics, preferred online activities, website preferences for over 20 key online activities, online buying behavior and spends, response to online marketing stimuli, offline media preferences, and much more.

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Online Matrimonial Search

In sum, what you get in India Online 2007 you are unlikely to get elsewhere: X X X X X

Highly credible latest estimate of internet using population in urban India Key insights on various aspects of internet usage in India An understanding of online Indians as 'consumers' and not just as faceless net users How to reach these online consumers on the net, as well as through the offline mediums Preferred 'user shares' of key online brands in 21 different online activity categories

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India Online 2007

India Online 2007 Reports Main Report X

Overall Status and Usage of Internet in India

User Segment Supplementary Reports X X X X X X X X X X X X X X X X X X

Women on the net Youth on the net (teenagers and young adults) Net users by their socio-economic (SEC) profile Students on the net Corporate employees on the net IT professionals on the net Heavy Online Spenders on the net Bloggers on the net Car owners on the net Two-wheeler owners on the net Mobile phone owners on the net Credit card owners on the net Net users by place of access (homes, place of work, cyber cafes) Net users by type of connection (broadband, dial-up) Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5 lakhs, Below 1 lakh) Net users by town market size (metros, urban uptowns, emerging towns, others) Net users as financial investors Vernacular language net users

Category Supplementary Reports: (comparative profiling of top 5 websites) X X X X X X X X X X X X X X

Online shopping Emailing Job search Matrimony Info search - English Info Search - Local language Online travel Social networking/communities Friendship / dating Online news Financial info/news Online share trading Cinema content Sports content

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Online Matrimonial Search

X X X X X X

Online music Online games Online real estate Mobile content download Astrology Online learning/education

Note - All supplement reports are subject to sufficiency of sample responses. Demographic segment wise details by gender, age, SEC classification, region and place of net access are included in each of the reports as appendix tables.

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India Online 2007

Methodology In order to derive highly robust and authentic estimates of the current user-ship of Internet in India, and draw out a truly representative internet usage behavior patterns, we at JuxtConsult keep improving and refining our research methodology for the India Online study every year. In 2007, we have again brought in two significant improvements: X

We have increased our land survey sample base to 10,000 (from 5,500 last year) and the coverage of the number of cities to 31 (from 21 last year). The distribution of these 31 cities continues to be well spread across the 4 regions of the country. But more importantly, in terms of coverage of towns by their population size, we dug deeper this year and covered all town classes that have population of 20,000 individuals and above.

X

Further, to better capture the internet usage across all types of socio-economic classes (SEC) in urban Indian, we allocated equal sample quota among the 5 broad socio-economic classes A, B, C, D and E across various zones within a town, and then across the town classes and regions. To correct for and put back the real representation of the socio-economic classes (and not equal representation) during the data processing stage, we incorporated the appropriate SEC 'weights' derived from the actual urban population statistics from authentic govt. Sources (National Sample Survey Organization and Census of India).

These two refinements in the sampling methodology ensured that this year we get an even better representation of various types of internet users in urban India. Like last year, this year again we conducted both a land survey and an online survey separately, with the focus of the land survey being on estimating the size of the internet using population in urban India, and that of the online survey on capturing the net usage behavior and preference patterns. The two surveys had some common questions on demographic profiles and net usage behavior to help us link up the two sets of data at the processing stage.

The land survey The objective of the land survey was two fold. First, to help us estimate the internet user-ship in urban India, as with a land survey we could cover both the user and non-user population of the internet in a representative way. The other objective was to derive relevant demographic 'multipliers' from this survey which could then be applied to the internet usage data collected in the online survey. The use of these 'individual' level multipliers helped us make the online survey findings 'representative' of the entire urban online population and not just of those who are more likely to fill up an online surveys (because of factors like convenience of access, regularity of usage,

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Online Matrimonial Search

attractiveness of the incentive prize offered for filling the survey, etc.). The land survey undertaken this year was again a household level survey across 10,000 households in 31 cities spread across all regions of India. The survey was conducted and completed between mid-April to early-May 2007. Care was taken that all relevant classes of towns with population size of over 20,000 individuals were covered and surveyed across each of the 4 regions of the country. Within a city, 5 geographical locations were chosen, one each in the north, south, east, west and central parts of the city. From each location within a city an equal number of households from the five socio-economic classes A, B, C, D, and E were surveyed. The cities where the land surveys were conducted and the size of the sample data collected from each of these cities are as follows: Table 1: Detailed sample base distribution of the land survey Region

North

West

East

South

Total (31)

City/ Town

City Class

Sample Size

Delhi

10 lakh +

401

Kanpur (UP)

10 lakh +

297

Ludhiana (Pun)

10 lakh +

302

Patna (Bih)

10 lakh +

303

Allahabad (UP)

5 lakh – 10 lakh

298

Ajmer (UP)

1 lakh – 5 lakh

314

Bhadohi (UP)

50 K – 1 lakh

299

Muradnagar (UP)

50 K – 1 lakh

300

Sohna (Har)

20 K – 50 K

307

Mumbai (Mah)

10 lakh +

399

Ahmedabad (Guj)

10 lakh +

404

Pune (Mah)

10 lakh +

300

Rajkot (Guj)

5 lakh - 10 lakh

301

Dewas (MP)

1 lakh - 5 lakh

303

Hinganghat (Mah)

50 K - 1 lakh

307

Mhowgaon (MP)

20 K - 50 K

296

Katol (Mah)

20 K - 50 K

276

Kolkata (WB)

10 lakh +

398

Guwahati (Ass)

5 lakh – 10 lakh

299

Bhubneshwar (Ori)

5 lakh – 10 lakh

303

Raniganj (WB)

1 lakh – 5 lakh

300

Bhatapara (Chat)

50 K – 1 lakh

252

Champa (Chat)

20 K – 50 K

292

Chennai (TN)

10 lakh +

407

Bangalore (Kar)

10 lakh +

406

Hyderabad (AP)

10 lakh +

410

Mysore (Kar)

5 lakh – 10 lakh

329

Kozhikode (Ker)

1 lakh – 5 lakh

300

Nellore (AP)

1 lakh – 5 lakh

300

Cheruvannur (Ker)

50 K – 1 lakh

294

Edapaddi (TN)

20 K – 50 K

305

-

-

10,002

City Class

10 lakh +

5 lakh - 10 lakh

1 lakh – 5 lakh

50 K – 1 lakh

20 K - 50 K

Total (31)

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India Online 2007

To check for both the 'regular' as well as 'occasional' usage of the Internet, at each of the 10,000 households contacted it was queried: X

If any member of the household use the Internet 'at all' from anywhere (home or any location outside)? And

X

If any member of the household use the Internet ‘at least once a month’ from anywhere (home or any location outside)?

Some further questions related to the specifics of demographic profile of the head of the household, their knowledge of English, computer usage, and asset ownership of the household were also asked from the respondent. The usage of computer and Internet was separately checked for each member of the household from the respondent. The above information about the head of the household, especially their education and occupation profile (thereby identifying their socioeconomic or SEC classification) together with the town size class and region were used to link up to the similar authentic Government of India data to estimate the Internet user-ship as well as to generate the appropriate 'multipliers' that were to be applied to the data collected from the online survey.

The online survey The online survey was used to collect the in-depth information on internet usage patterns and other media usage patterns among the various types of net users. This was done through a 'large-scale' online survey conducted between end-April to mid-May 2007 among the users of three of the biggest and most generic portals in India, namely Yahoo, Rediff and Google. On one end, the email properties of Yahoo, Rediff and Google (Gmail) were used through online survey campaigns to target the widest possible base on internet users in a random manner and collect responses (as these three email portals together cover almost all email users with a personal email id in the country). At the same time, to cover for whatever may have got missed out in these survey campaigns on email portals, a parallel 'contextual search' based survey ad campaign was run using Google AdSense. All the survey campaigns were paid for and officially run by these portals among their users. The overall online survey campaign used a combination of banner ads, e-mailers and contextual search ads through these portals. The online survey was conducted using an e-questionnaire segmented into three sections. The questionnaire was pre-tested and timed to take approximately 15-20 minutes for a respondent to complete depending on the speed of comprehension and answering of the questions. The questionnaire was structured and designed to reduce the level of 'respondent fatigue' to an extent that was practically possible.

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In this year's study, the information area coverage (in the online questionnaire) was also enhanced and fine tuned somewhat to keep abreast with the changing and evolving Indian online space: X

The net usage behavior and preferences of new phenomena like blogging, social networking and language content checking were included.

X

In terms of capturing website preferences, 6 more online activity categories were included this year to take their coverage to 21. The new categories added were instant messaging, real estate, online info search engine in local languages, astrology, online share trading and online learning/education.

X

The question about 'blogging' was fine tuned to segregate usage behavior between only reading blogs, posting comments on blogs and having a blog site of one's own.

In the online questionnaire, a response format of 'clicking' a single or multiple options among the various given options was used for most questions. For each of these questions it was also possible for a respondent to answer 'none' or 'any other'. However, wherever the respondents were asked to give preferences for websites or brand names, only a text box was provided for them to type the name on their own (or type 'none' if not applicable). This was done to ensure that all such recall and actual usage preference responses were solicited 'unprompted'. Further, to enlist complete and sincere responses, an incentive of a significant cash prize was also announced for one selected respondent to be given at the end of the survey. Over 26,000 unduplicated and clean responses were collected from the online survey campaign in about 31/2 weeks time. Of these, all 26,000 responses were complete on user profiles and their net usage behavior information. Around 14,200 responses were complete in all aspects, including various online activities undertaken and website preferences. Thus, the responses from the three sections of the online survey have different valid sample bases and have been reported accordingly. All the usable responses after data cleaning were then collated, crosschecked and processed for tabulation and analysis. While doing the tabulation, any errors and spelling mistakes in typing of the brand names, etc. By the respondents were carefully checked and corrected. Finally, the appropriate weights (multipliers) as derived from the land survey were incorporated into the usable online survey responses to make them more 'representative' of the entire urban online population. Further, for questions that asked for preferred websites names, to remove the possible 'source' bias towards any specific generic portal among the three generic portals used, an 'equalization' correction factor was also incorporated.

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India Online 2007

The net result was the compilation of the latest, highly authentic and representative database on the Internet habits and website preferences of online Indians. This database was then used for making 'insightful' analysis and conclusions as contained in the various reports of the India Online 2007 study. Last but not least, in this year's reports we have brought in the presentation of the 'changes' in the usage behavior and preferences visà-vis the last year. Wherever relevant, these changes have been presented graphically along with all the current year's data charts, graphs and tables. Note - Because of a deeper and more robust coverage of internet usage among the smaller towns (down to 20,000 population town classes), and among all the socio-economic classes in this year's land survey, there is likely to be an element of 'correction' seen in this year's data (as compared to the previous year's). These corrections are likely to be more visible in some of the demographic, socio-economic and economic profile of online Indians. The correction factor may also apply, though assumedly not to the same degree, to the current year's data on net usage behavior and website preferences.

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Online Matrimonial Search

Executive Summary Matrimonial search is 'gaining' prominence as an online activity. With almost half the online urban Indians (48%) undertaking it, online matrimonial search has established itself as a 'mainline' online activity. 12 million online urban Indians are using online matrimonial search, making it the 13th most popular online activity. It has also been one of the biggest 'gainers' in users among the online activities in last one year. Majority of online matrimony users also undertake dating/friendship online. Almost 60% of users of both the online activities are common, i.e. 37% of all internet users undertake both online matrimony and online dating/friendship. This is significantly higher than last year when only 9% of all internet users undertook both the activities. In comparison to matrimony, dating/friendship is a more popular online activity with 51% net users undertaking it and it ranks 10th in terms of popularity. A majority of matrimonial users ‘self-search’ for their partners. Three out of four online matrimonial users (74%) are in the age group of 19-30 years, indicating that majority of online matrimonial users are searching for their partners themselves (or are being assisted by their siblings/friends falling within these age groups). This trend is also indicated by the fact that a majority of them also check out dating/friendship online. Compared to the overall net users, online matrimony users show a relatively ‘younger’ age profile. Online matrimonial users come relatively more from the South. While 39% of all net users come form the South, 44% of all matrimonial users come from the region. Also, compared to the last year, the proportion of online matrimony users from South has jumped up by 8% points (from 36% last year to 44% this year). Online matrimonial users are relatively more ‘experienced’ net users. At 69% a noticeably higher proportion of matrimonial users have more than 2 years of net experience (against 63% for all net users). Further, they are the relatively ‘heavier’ users of the internet (using it for more than 2 hours per day) both from home as well as office. Being the relatively more ‘experienced’ net users, online matrimony users undertake almost all online activities more than the average net user. The activities they undertake significantly more than the other net users are in the domain of what a ‘young adult’ contemplates while settling down in life (with marriage) – exploring investing in home and financial assets, career, astrology, social interactivity and entertainment activities.

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India Online 2007

Also, at 49% significantly more online matrimony users have bought online as compared to only 43% for all net users. Online matrimony is a highly ‘evolved’ and ‘branded’ category. Only 1 in 5 online matrimonial search users still visit a ‘generic’ portal to undertake this activity, the balance 4 preferring to visit a ‘specialized’ matrimonial portal directly. With 35.5% online matrimony users preferring to visit Bharatmatrimony, it continues to lead the category. It is followed by Shaadi with 28% user preference. The two websites were neck-to-neck in preferred usage share in 2006. But while Bharatmatrimony group of websites 1 have gained user share marginally over last year (+2.5% points), Shaadi has shown a noticeable decline in its preferred user share (-4.7% points). Google, Jeevansaathi and Yahoo follow as the distant 3rd, 4th and 5th most popular matrimony websites, with 5.6%, 5.5% and 5.2% user share respectively. Jeevansaathi has shown the biggest drop in popularity of usage over the last year (-10.6% points). Overall, the dominance of the specialized websites, together with a very high level of competition between Bharatmatrimony and Shaadi, clearly indicates a highly evolved and brand driven characteristics of the online matrimony category.

1

Includes the regional websites sub brands owned by Bharatmatrimony.

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Key Findings Matrimonial Search is ‘Gaining’ in Prominence as an Online Activity With almost half the online urban Indians (48%) undertaking it, online matrimonial search has come to establish itself among the ‘mainline’ online activities. In number terms, almost 12 million online urban Indians are undertaking it, making it the 13th most popular online activity among the online urban Indians. Table 2: Popular online activities among all net users (Top 20) Rank

Online Activity

Undertaken by All Internet Users %

In millions

1

Emailing

95%

24.0

2

Job search

73%

18.4

3

Instant messaging

62%

15.6

4

Check news

61%

15.4

5

Music

60%

15.1

6

Chatting

59%

14.9

7

Check sports

57%

14.4

8

E-greetings

57%

14.4

9

Online games

54%

13.7

10

Dating/Friendship

51%

12.9

11

Mobile contents (ringtones / games, etc.)

50%

12.5

12

Search work related info

49%

12.3

13

Matrimonial search

48%

12.0

14

Educational / learning material

48%

12.0

15

Screensavers/wallpapers

46%

11.5

16

Astrology

46%

11.5

17

Check financial info

45%

11.4

18

Search for product information

45%

11.2

19

Social networking / communities

44%

11.0

20

Buy online

43%

10.9

The popularity of online matrimonial search has really surged in last one year. Last year the percentage of all net users undertaking matrimonial search was only 15%. At 48% usage level now, the category has seen an addition of a humongous 33% of all net users joining the category in this year. JuxtConsult feels that not all of this increase can be attributed to a true ‘growth’ in popularity of this activity, but a significant part of it may be a result of much ‘deeper’ capturing and representation of online urban Indians by this year’s survey (with town class representation right down to 20,000 plus population towns and better capturing of lower SEC households due to change in research methodology this year).

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India Online 2007

Yet, the fact remains that Matrimony is the 13th most popular online activity now, and has been one of the biggest ‘gainer’ activities in last one year by adding significant online users to its usage base. Table 3: Growth in popularity of online activities (Top 6 Gainers) % Undertaking in 2007

% Undertaking in 2006

Increase

Social networking / communities

44%

-

+44%

Matrimonial search

48%

15%

+33%

Check financial Info

46%

15%

+30%

Check real estate Info

37%

11%

+26%

Instant messaging

62%

37%

+25%

Dating / Friendship

51%

27%

+24%

Online Activity - Biggest Gainers

An interesting trend is that dating/friendship has also gained users significantly (+25% points) to continue to stay ahead of matrimonial search in overall popularity. A marginally higher 51% of all net users undertake dating /friendship activities online (against 48% of matrimonial search) to make it the 10th most popular online activity, and keep it ahead of online matrimonial search by 3 ranks.

Majority of Online Matrimony Users Also Undertake Dating/Friendship Online There is big overlap between the dating and matrimony online users. While 51% of all online urban Indians undertake dating/friendship and 48% undertake matrimonial search, the total internet users who undertake either of the two activities add up to only 62%. This is because almost 60% of users of both the online activities are common (i.e. 37% of all internet users undertake both the activities). This is significantly different from last year where only 9% of all internet users undertook both the activities together. In effect it means that most new users who have joined the bandwagon of online matrimonial search in last one year check out online dating/friendship and vice-versa.

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Chart 1: Online matrimony users vis-à-vis online dating/friendship users

Dating / Friendship

Matrimonial Search 48% (+33%)

51% (+24%)

14%

(-4%)

37%

(+28%)

11%

(+5%)

Bharatmatrimony Continues to ‘Lead’ the Online Matrimony Category Bharatmatrimony with 35.5% online matrimony users preferring it, followed by Shaadi with 28.2%, are the leaders for the online matrimony category. The two websites were almost neck-to-neck in preferred usage share in 2006. But while Bharatmatrimony group of websites have gained user share marginally in 2007 (+2.5% points), Shaadi has shown a noticeable decline in its preferred user share (-4.7% points). This had led to a significant widening of the ‘lead’ Bharatmatrimony had over Shaadi, from 0.1% last year to 7.3% this year. Google, Jeevansaathi and Yahoo follow as the distant 3rd, 4th and 5th most popularly used websites for matrimonial search. The three have 5.6%, 5.5% and 5.2% user share respectively. Jeevansaathi has shown the biggest drop in popularity of usage over last year (-10.6% points).

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India Online 2007

Table 4: Preferred websites for matrimonial search % Prefer to Use (2007)

% Prefer to Use (2006)

Change

Bharatmatrimony#

36%

33%

3%

Shaadi

28%

33%

-5%

Google

6%

0.5%

5%

Jeevansaathi

6%

16%

-11%

Yahoo

5%

4%

2%

Matrimony

5%

Rediff

3%

4%

-0.4%

Simplymarry^

3%

1%

2%

2%

4%

Website

Matrimonial

5%

-2%

Indiamatrimony

0.9%

Indiatimes

0.8%

Indianmatrimony

0.6%

0.2%

0.4%

MSN

0.5%

0.2%

0.3%

Sify

0.4%

0.3%

0.1%

Matchmaker

0.2%

0.8%

-0.6%

4%

4%

0.6%

Others

0.9% 0.8%

# - Includes all branded regional matrimony websites owned by Bharatmatrimony ^ - Simplymarry was known as Timesmatri in 2006

Only 1 in 5 (less than 20%) of all online matrimonial search users still visits a ‘generic’ portal to undertake this activity. The balance 4 prefers to visit a ‘specialized’ matrimonial portal directly. This dominance of the specialized websites, together with a very high level of competition between Bharatmatrimony and Shaadi clearly indicate a highly evolved, serious and brand driven characteristics of the online matrimony category.

Only 1 in 5 Online Matrimony Users is a Woman While 18% of net users are women, 17% of all matrimony users are also women. Indicates that online women do not show any lower tendency to use matrimonial search than online men, but form a low proportion of online matrimony usage base primarily because there are fewer women on the net per se.

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Chart 2: Gender profile of online matrimony users M ale

Current Year 100%

84%

83%

Female 85%

76%

80%

83%

83%

60% 40% 17%

16%

20%

24%

15%

17%

17%

0% BM

Shaadi

Go o gle

Jeevansaathi

Yaho o

AM U

BM – Bharatmatrimony, AMU – All matrimonial search users

Compared to last year women form a lower base of matrimonial users this year (17% as against 26%). However, this is again a result of a similar decline in proportion of overall women users on the net.

Majority of the Matrimonial Users ‘Self Search’ for Their Partners Three out of four online matrimonial users (74%) are in the age group of 19-30 years, which clearly indicates that majority of online matrimonial users search for their partners themselves (or are being assisted by their siblings/friends falling within these age groups). They may be searching with their parents’ involvement or without it, but the fact remains that they are mostly searching online themselves. This trend is also revealed by the fact that majority of them also check out dating/friendship online. The 25-35 age bracket forms the largest base of matrimonial users at 40%, followed by the 19-24 age group at 34%. Compared to the overall net users, the online matrimony users show a relatively ‘younger’ age profile. While the 19-30 age groups account for 67% of all online urban Indians, they account for a much higher 74% of the online matrimony users. Chart 3: Age profile of online matrimony users Current Year

13-18 yrs

19-24 yrs

60%

52% 44%

40%

25-35 yrs

32%

40% 36%

40%

41% 33% 27%

19%

17%

20%

9%

9%

6%

34%

34% 30%

3%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

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India Online 2007

Online Matrimonial Users Come More from the South While 39% of all net users come form the South, 44% of all matrimonial users come from the region. Also compared to last year, the proportion of online matrimony users coming from down South has shown an upward jump of over 8% (from 36% last year to 44% this year). Chart 4: Regional distribution of online matrimony users North

Current Year

East

South

West

60% 50%

27% 17% 11%

36%

33%32%

22% 20%

44%

41%

40%

26%

21%

13%

23%

34%

27%

14%

27% 24%

24% 21%

15% 11%

8%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

As a relatively much larger proportion of Bharatmatrimony users (50%) and also its regional website users come from the South, the increased user base of matrimonial users from South India could actually be the key factor in driving up Bharatmatrimony’s ‘lead’ over Shaadi on preferred usage basis.

Online Matrimonial Users Show a Marginally Better SocioEconomic Profile X

55% of all net users come from Sec ‘A’ and Sec ‘B’ classes. Only a marginally higher 57% of online matrimonial users come from these two classes.

X

While 61% of all net users are employed, a somewhat higher 65% of online matrimonial users are employed.

X

53% of the online matrimonial users are not the ‘head’ of their household (chief wage earners), the same proportion as the overall net users.

X

While 28% of all net users own a car, a marginally lower 27% of online matrimonial users own a car.

Online Matrimonial Users are Relatively More Experienced Net Users While 63% of all net users have more than 2 years of net usage experience, a noticeably higher 69% of all matrimonial users have more than 2 years of net experience. Compared to last year, this year has seen an increase of 2% in the proportion of matrimonial users having more than 2 years of net

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Online Matrimonial Search

experience. It indicates that more of the new users joining the category in last one year have been the ‘experienced’ net users. Chart 5: Years of net usage experience among online matrimony users Up to 1 year

Current Year 80%

1-2 years

M ore than 2 years 77%

74%

70%

69% 60%

60%

56%

40% 20%

23% 17%

16%13%

13% 13%

12% 12%

21%

23% 17% 15%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Some other net usage behavior patterns of online matrimonial users are: X

Online matrimonial users access the net relatively more from office. While 81% of online matrimonial users access the internet from office, 61% access the internet from home and only 51% from cyber cafes. However, in comparison to the last year, the usage has gone up from all the three places – by 15%, 14% and 7% points from office, homes and cyber cafes respectively.

Chart 6: Place of accessing the internet Home

Current Year

Place of work

Cyber cafe

100% 83% 80% 62%

62% 55%

60%

79%

50%

78%

84% 60%

56% 49%

54%

82% 59%

54%

81% 61%

51%

40% 20% 0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

X

Online matrimonial users are marginally more frequent users of internet from home. While 83% of all net users access the net at least once a day from home, 87% of the online matrimonial users do so.

X

Online matrimony users are the relatively ‘heavier’ users of the internet both from home as well as office. While only 22% of all net users are on the net for more than 2 hours a day from home (a

18

India Online 2007

heavy net user), a noticeably higher 28% of online matrimony users use internet for home for that duration. Similarly, while 29% of all net users are ‘heavy’ users of the net from office, a noticeably higher 34% of online matrimony users are heavy net users from office. X

Online matrimonial users tend to have more email ids on an average at 3.2 (as compared to 3.0 for all net users). While 58% of all net users have 3 or more ids, a noticeably higher 64% of online matrimonial users possess 3 or more email ids.

Online Matrimonial Users are the More ‘Active’ Internet Users Being the relatively more ‘experienced’ net users, online matrimony users undertake almost all online activities more than the average net user. However, the activities they undertake significantly more than the other net users are clearly in the domain of what a ‘young adult’ contemplates while settling down in life (with marriage) – exploring investing in home and financial assets, career, astrology, social interactivity and entertainment. Table 5: Online activities undertaken ‘relatively’ more by online matrimony users % of Online Matrimony Users Undertaking More

% of Online Matrimony Users Undertaking

% of All Internet Users Undertaking

6,675

14,253

Check real estate info

67%

37%

30%

Check financial info

73%

45%

28%

Astrology

73%

46%

28%

Mobile contents (ring tones / games, etc.)

77%

50%

27%

Dating/Friendship

78%

51%

27%

Check sports

83%

57%

26%

Online games

80%

54%

25%

Social networking / communities

69%

44%

25%

Educational / learning material

71%

48%

23%

Music

83%

60%

23%

Check news

83%

61%

22%

Instant messaging

83%

62%

21%

Job search

94%

73%

21%

Online Activities Sample Base

However, in absolute terms, the ‘usually’ most popular online activity of all - emailing tops the list, with job search becoming the second most popular online activity with them.

19

Online Matrimonial Search

Table 6: Top 10 most popular online activities among online matrimony users Online Activities Sample Base Emailing

% of Online Travel Users Undertaking

% of All Internet Users Undertaking

6,675

14,253

95.70%

95.20%

Job Search

94%

73%

Check Sports

83%

57%

Instant messaging

83%

62%

Check news

83%

61%

Music

83%

60%

Online games

80%

54%

Dating/Friendship

78%

51%

Mobile contents (ring tones / games, etc.)

77%

50%

Astrology

73%

46%

Online matrimony users also undertake the more ‘evolved’ (or involving) online activities like blogging and social networking noticeably more than the overall net users. Against 30% of all internet users involved in the ‘blogosphere’ a significantly higher 38% of online matrimony users are involved in it. On the other hand, against 41% of all net users being member of an online community, a marginally higher 45% of online matrimony users are members of an online community.

Online Matrimony Users Make Better Online Consumers While online matrimony users are only marginally more ‘responsive’ to online marketing stimuli like banner ads, sponsored search ads and emailers, a noticeably more of them have bought online. Only 2%-3% more online matrimony users (compared to the regular net users) have clicked on online ads and mailers. However, at 49% significantly more online matrimony users have bought online, compared to only 43% for all net users. There is a considerable increase (of 18% points) in the proportion of online buyers among online matrimony users over the last one year.

20

India Online 2007

Chart 7: Online buying among online matrimony users Current Year

Buyers

Non-Buyers

80%

60%

63% 50%

53%

50%

47%

54%

46%

48%

49%

52%

51%

37%

40%

20%

0% BM

Shaadi

Indianmatrimo ny

Go o gle

Jeevansaathi

AM U

Chart 8: Response of online matrimony users to online marketing stimuli Clicked a sponsored search ad Clicked a banner ad Clicked a product/service e-mailer 54%

Current Year 60% 50% 40%

54%

46% 41%

41%

20%

42% 39% 33%

27% 16%

49%

41%

17%

19%

21%

17% 13%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AM U

Bharatmatrimony and Shaadi Users are the Most ‘Net Savvy’ Though Jeevansaathi preferring online matrimony users show the best socio-economic profile and are the most experienced net users relatively, it is the Bharatmatrimony ones, followed closely by Shaadi ones who not only show the most ‘premium’ economic profiles but are also the most ‘savvy’ net users.

21

Online Matrimonial Search

Table 7: Comparative evaluation of the Top 5 matrimony websites on selected attributes Bharatmatrimony

Shaadi

Google

Jeevansaathi

Yahoo

1,947

1,924

312

364

282

User from SEC ‘A’ and ‘B’

60%

59%

43%

60%

49%

Employed user

68%

64%

55%

77%

50%

User is chief wage earner of the HH

50%

44%

41%

53%

47%

Rs.30,000+ family income

25%

24%

18%

28%

17%

Car ownership in the HH

27%

30%

25%

25%

30%

40%

35%

29%

36%

32%

70%

69%

64%

66%

65%

74%

70%

60%

77%

56%

62%

62%

56%

60%

59%

72%

70%

62%

63%

66%

28%

29%

30%

35%

31%

Users who buy online

53%

50%

37%

48%

38%

Complain about unsolicited ads/pop-ups

50%

46%

34%

55%

25%

Sample Base User Profile Attributes

Credit card ownership in the HH Computer/laptop owned in the HH Net Usage Behavior Attributes 2 years+ of net usage experience Users accessing the net from home Broadband connection at home Heavy users (2 hrs+/day)from home

Note - Bharatmatrimony users here represent only those who visit the parent Bharatmatrimony website. It does not include the users of the regional websites owned by it.

22

India Online 2007

Some of the Comparative Highlights of Users of the Top 5 Matrimony Websites Are: X

Jeevansaathi shows the highest relative proportion of women users at 24%. Google shows the least at 15%.

X

Google shows the highest proportions of matrimonial searchers coming from the below 25 years age group (41%). Jeevansaathi appears to get the most mature online matrimonial audience in the 25-35 years age group at 52%.

X

Bharatmatrimony and Shaadi get the users relatively more from the metros at 39% each. In contrast, Google gets relatively the least from metros at 32%.

X

Bharatmatrimony shows a considerable South skew with 50% of the users preferring it coming from this region. Shaadi shows the highest relative proportion of users coming from North and West (at 27% and 32% respectively).

X

Jeevansaathi ones show the highest relative preference for reading in English at 48%. Shaadi users show a much higher preference for reading in Hindi at 23%.

X

Jeevansaathi shows the best SEC profiles with 34% of its users coming from Sec ‘A’. On the other hand, Shaadi ones show the most middle class profile with 33% of their users coming from SEC ‘B’.

X

Jeevansaathi shows the highest proportion of professional graduates among its user base at 32%. It is followed closely by Bharatmatrimony at 30%.

X

Jeevansaathi ones are the most employed at 77%. Bharatmatrimony ones follow next at 68. Yahoo ones are the least employed at 50%.

X

Jeevansaathi shows the highest proportion of its users being the ‘head’ of their household (chief wage earner) at 53%. Google ones are the least at 41%.

X

Jeevansaathi also shows the highest proportion of its users coming from the Rs.50,000 plus family income households. Yahoo shows the highest proportion of ones coming from below Rs.10,000 family income households.

X

Shaadi and Yahoo users have the highest ownership of cars at 30%. Bharatmatrimony ones show the highest ownership of 2-wheelers at 47%.

X

Jeevansaathi and Bharatmatrimony ones show the highest relative ownerships of credit cards at 37% and 36% respectively. Google ones show the lowest at 24%.

23

Online Matrimonial Search

X

Compared to the generic portals, all the 3 specialized matrimonial portals show significantly higher ownership levels of most household and financial assets.

X

Jeevansaathi users are more experienced net users with 77% of them having more than 2 years of net usage experience.

X

Bharatmatrimony follows closely at 74%. Yahoo matrimonial users are least experienced net users with only 56% of them having more than 2 years of net usage experience.

X

Bharatmatrimony and Shaadi preferring matrimonial users access the net relatively the most from homes at 62% each.

X

Except Yahoo, users of all the other 4 matrimonial websites access the net equally highly frequently from home (between 87%-89% doing so daily).

X

Jeevansaathi ones are relatively the ‘heaviest’ users of internet from home, with 35% of them use the internet for more than 2 hours a day from home. They (along with Yahoo ones) are the relatively ‘lighter’ users of the net from office.

X

The matrimonial users of all the 5 websites are almost equally ‘heavy’ watchers of TV. Yahoo ones are the heaviest readers of newspaper as well as the heaviest listeners of the radio (with Jeevansaathi ones being the ‘lightest’ relatively).

X

Being users of the ‘generic’ portals, Google and Yahoo matrimonial users undertake most of the popular online activities noticeably more than the users of the 3 specialized matrimony websites (Bharatmatrimony, Shaadi and Jeevansaathi).

X

Among the 3 specialized matrimony websites, Shaadi ones undertake most of the personal level and entertainment online activities relatively more (for instance dating/friendship, social networking, instant messaging/chatting, news, sports, music, games, mobile content, etc.). Shaadi ones also check financial info and check real estate info relatively more.

X

The activities that Jeevansaathi ones undertake relatively more are e-greetings, sharing pictures, online buying, checking business/financial news, business related travel info and use of local language websites.

X

Bharatmatrimony users search for work related info and search for product info relatively more.

X

Interestingly, Jeevansaathi preferring matrimonial users search for jobs relatively the least at 90%.

X

Yahoo preferring matrimonial search users participate in ‘blogs’ relatively the most at 40%. Jeevansaathi ones are the least involved in this online activity at 32%.

24

India Online 2007

X

Jeevansaathi ones complain relatively the most about unsolicited ads/pop-ups, spam and junk mails. They also complain about the lack of content in languages relatively more.

X

While Yahoo users respond to most online marketing stimuli the least, Shaadi and Jeevansaathi ones respond to them relatively more.

X

Bharatmatrimony ones recall Google as the most top of mind brand relatively more, Shaadi ones recall Yahoo relatively more, while Jeevansaathi ones recall both Google and Yahoo almost equally.

X

But when it comes to actual usage, other than Yahoo matrimonial users, matrimonial users of all the other 4 websites use Google the most overall.

X

Yahoo stands out as the most preferred emailing websites among the matrimonial users of all the 5 websites (including Google matrimonial users).

X

Orkut is the most preferred website for dating/friendship among the matrimonial users of all the 3 specialized matrimony websites. In fact only 5% of Shaadi preferring matrimonial users check Fropper (the group’s own dating/friendship portal).

X

Astrology.com is the most preferred website for checking astrology info among the matrimonial users of all the 3 specialized matrimony websites. Google and Yahoo matrimonial users prefer to use their own respective portals more for this.

X

Jeevansaathi matrimonial users visit Hindi language websites the most at 39%. Bharatmatrimony ones visit the Tamil websites relatively the most at 22%. Google ones visit Telugu websites the most at 36%.

X

Other than Google matrimonial search users who watch MTV the most, Star Plus remains the favorite TV channel of the matrimonial users of the other 4 websites.

X

Times of India is the dominantly most read newspaper among the matrimonial users of all the 5 websites. However, among the Bharatmatrimony and Google preferring ones, The Hindu also stands out as a highly popular newspaper.

X

India Today remains the most read magazine and Radio Mirchi the most listened to radio channel among the matrimonial users of all the 5 websites.

X

While Nokia stands out as the most top of mind brand of all among the Shaadi, Jeevansaathi and Google matrimony users, Sony tops with Bharatmatrimony ones and Tata with the Yahoo ones.

25

Online Matrimonial Search

Detailed Findings

26

India Online 2007

Reading the Graphs & Tables Chart: Age group distribution Age 13-18 years Age 25-35 years Age 46-55 years 36% 31%

Current Year 40%

20%

Age 19-24 years Age 36-45 years Above Age 55 years

13%

11%

6% 2%

Current year base

0% All Users

Base: 25,060

Same series color as the current year graph, showing an increase of 5% in the proportion of 13 to 18 years age group

Change from previous year

Change from PY 10% 5%

5%

1%

2%

1%

0% -5% -10%

-5%

-4%

Base: 25,060(CY), 20,268(PY)

Current year base

Previous year base

27

Online Matrimonial Search

Abbreviation for Bharatmatrimony

Table: Preferred websites - emailing Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Yahoo

52%

52%

55%

49%

81%

53%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Gmail

22%

22%

27%

22%

5%

21%

-8.2%

16%

-9.8%

14%

-7.4%

5%

Rediff

20%

16%

11%

19%

6%

18%

% Change

12%

6%

2%

12%

-12.9%

8%

% Change

Hotmail

Fields marked with * means that the field is added this year hence not comparable to last year

4%

7%

4%

5%

4%

5%

-29.8%

4%

-38.3%

-10.3%

-7.4%

-12.2%

0.9%

0.9%

0.6%

0.3%

2%

1%

% Change

-1.3%

-2.9%

0.6%

-1.8%

1%

-1.8%

Indiatimes

0.9%

0.9%

0.0%

1%

0.4%

0.8%

% Change

% Change Sify

A blank in this row means that this attribute was not included in last year’s survey & therefore no “change over previous year” can be presented

Abbreviation for All Matrimony Users

-2.3%

-6.5%

-4.8%

-45.1%

-4.2%

-11.7%

Sancharnet/BSNL

0.3%

0.4%

0.0%

3%

1%

0.7%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

VSNL

0.6%

0.1%

1%

0.0%

0.3%

0.4%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Lycos*

0.0%

0.3%

0.2%

0.0%

0.0%

0.1%

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Current year figures

Change from previous year figures

% Change AOL* % Change

Base: 9,404(CY), 6,100(PY)

Current year base

Previous year base

28

India Online 2007

Popularity of the Activity Table 8: Popularity of various internet activities Activity

All Users (Proportion)

All Users (In Millions)

Emailing

95%

24.0

Job Search

73%

18.4

Instant messaging

62%

15.6

Check news

61%

15.4

Music

60%

15.1

Chatting

59%

14.9

Check Sports

57%

14.4

E-greetings

57%

14.4

Online games

54%

13.7

Dating/Friendship

51%

12.9

Mobile contents (ring tones / games, etc.)

50%

12.5

Search work related info

49%

12.3

Matrimonial search

48%

12.0

Educational / Learning material

48%

12.0

Screensavers/wallpapers

46%

11.5

Astrology

46%

11.5

Check financial info

45%

11.4

Search for product information

45%

11.2

Social networking / Communities

44%

11.0

Buy travel products

43%

10.9

Share pictures

40%

10.0

Check real estate info

37%

9.2

Check hobby related info

32%

7.9

Check business/Financial news

30%

7.6

Net banking

30%

7.6

Check health & lifestyle info

30%

7.6

Movies

29%

7.4

Check cinema content

28%

7.0

Check / read blogs

27%

6.7

Business/professional networking

26%

6.6

Check personal travel related info

26%

6.5

Buy other than travel products

24%

6.1

Look for Seminar/workshops

24%

6.0

Online bill payment

22%

5.6

Check business travel related info

19%

4.7

Adult content

18%

4.6

Online stock trading

13%

3.3

Net telephony

13%

3.2

Comment on blog post

12%

3.0

Local language website usage

12%

2.9

7%

1.7

Have a blog site of own

Base: 25,060

29

Online Matrimonial Search

Most Popular Matrimony Websites Table 9: Growth of popularity of various internet activities Activity Emailing Job Search Instant messaging Check news Music Chatting E-greetings Check Sports Online games Dating/Friendship Mobile contents (ring tones / games, etc.) Search work related info Matrimonial search Educational / Learning material Check financial info Screensavers/wallpapers Astrology Search for product information Social networking / Communities Buy travel products Share pictures Check real estate info Check hobby related info Net banking Check business/Financial news Check health & lifestyle info Movies Check cinema content Check / read blogs Business/professional networking Check personal travel related info Buy other than travel products Look for Seminar/workshops Online bill payment Check business travel related info Adult content Online stock trading Net telephony Comment on blog post Local language website usage Have a blog site of own

% Undertaking (2007) 95% 73% 62% 61% 60% 59% 58% 57% 54% 51% 50% 49% 48% 48% 46% 46% 46% 45% 44% 43% 40% 37% 32% 31% 30% 30% 29% 28% 27% 26% 26% 25% 24% 23% 19% 18% 13% 13% 12% 12% 7%

% Undertaking (2006) 94% 53% 37% 53% 48% 49% 57% 35% 35% 27% 28% 50% 15% 52% 15% 48% 33% 36% 28% 33% 11% 11% 23% 32% 25% 14% 17% 19% 14% 11% 14% 10% 42%

Increase over 2006 1% 20% 25% 8% 12% 10% 1% 22% 20% 25% 22% -1% 33% -4% 30% -2% 12% 9% 44% 15% 7% 26% 21% 7% 30% -2% 29% 3% 27% 12% 9% 25% 5% 9% 19% 7% 0% 3% 12% -30% 7%

30

India Online 2007

Table 10: Matrimonial search % Prefer to Use (2007)

% Prefer to Use (2006)

Change over 2006

Bharatmatrimony#

35.5%

33.0%

2.5%

Shaadi

28.2%

32.9%

-4.7%

Google

5.6%

0.5%

5.1%

Jeevansaathi

5.5%

16.1%

-10.6%

Yahoo

5.2%

3.5%

1.7%

Matrimony

4.6%

0.0%

4.6%

Rediff

3.3%

3.7%

-0.4%

Simplymarry^

2.9%

1.4%

1.5%

Matrimonial

1.6%

3.8%

-2.2%

Indiamatrimony

0.9%

0.0%

0.9%

Indiatimes

0.8%

0.0%

0.8%

Indianmatrimony

0.6%

0.2%

0.4%

MSN

0.5%

0.2%

0.3%

Sify

0.4%

0.3%

0.1%

Matchmaker

0.2%

0.8%

-0.6%

Others

4.2%

3.6%

0.6%

Website

Base: 6,675 # - Including all regional matrimony websites under Bharatmatrimony ^ - Simplymarry was known as Timesmatri in 2006

Table 11: Regional Matrimony Websites included under Bharatmatrimony Website

% Prefer to Use (2007)

Tamilmatrimony*

3.3%

Telugumatrimony*

1.2%

Keralamatrimony*

0.9%

Punjabmatrimony*

0.3%

Bengalimatrimony*

0.2%

Oriyamatrimony*

0.2%

Gujaratimatrimony*

0.1%

Hindimatrimony*

0.1%

Marathimatrimony*

0.1%

Urdumatrimony*

0.1%

Sindhimatrimony*

0.0%

* - All these branded regional matrimony websites are owned by Bharatmatrimony

31

Online Matrimonial Search

Most Used Websites Table 12: Matrimonial search Website

AMU

Bharatmatrimony

29%

Shaadi

28%

Google

6%

Jeevansaathi

6%

Yahoo

5%

Matrimony

5%

Rediff

3%

Tamilmatrimony

3%

Simplymarry

3%

Matrimonial

2%

Base: 6,675

32

India Online 2007

Demographic Profile Chart 9: Gender breakup M ale

Current Year 100%

84%

Female

85%

83%

83%

76%

80%

83%

60% 40% 16%

20%

24%

17%

17%

15%

17%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 1: Gender breakup Change from PY 20% 10%

11%

8%

10%

9%

3%

2% 0% -2% -10%

-8% -11%

-3% -10%

-9%

-20%

Base: 6,675(CY), 7,462(PY)

33

Online Matrimonial Search

Chart 10: Age group distribution Current Year

13-18 yrs

19-24 yrs

25-35 yrs

60% 52% 44%

40% 36%

40% 32%

40%

41% 33%

34% 30%

27% 20%

19%

17%

9%

9%

6%

34%

3%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 2: Age group distribution Change from PY 30%

26%

20% 10%

16% 3%

2%

1%

14%

4%

11% 2%

1%

0% -10%

-6%

-4% -4% -7%

-4% -9%

-20% -30%

-1%

-24%

Base: 6,675(CY), 7,462(PY)

34

India Online 2007

Chart 11: City class - by population size Current Year

Upto 1 Lakh

1-5 Lakhs

5-10 Lakhs

Above 10 Lakhs

60% 49% 46%

46% 40%

20%

31% 22% 18% 13% 10%

11%

27% 15% 12%

15% 12%

45%

43%

39% 34% 28% 14% 16%

29%

14% 12%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

35

Online Matrimonial Search

Chart 12: City class - by market size Current Year 40%

Metro

39%

Urban uptowns

39%

37% 33%

29%

30%

Emerging Towns

Others 38%

36%

34%

32%

38% 32%

33%

23% 20%

17% 15%

15% 13%

16%

16% 15%

16% 13%

Jeevansaathi

Yahoo

14%

8%

10%

0% BM

Shaadi

Google

AMU

Base: 6,675

Chart 3: City class - by market size Change from PY 40% 20%

22%

2%

0%

1%

-1% -1%

-9% -12%

16%

12%

10%

0% -20%

32%

28% 19%

-9%

-40%

-13%

-9% -12%

-4% -11% -17%

-6%-11%

-28%

Base: 6,675(CY), 7,462(PY)

36

India Online 2007

Table 13: Top 10 cities Cities

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Delhi

10%

13%

10%

15%

11%

11%

-6.9%

-0.4%

4%

-8.6%

-1.7%

-4.5%

8%

12%

9%

10%

9%

9%

% Change

-9.1%

-1.5%

-22.9%

-8.5%

-8.6%

-6.5%

Bangalore

8%

7%

6%

9%

6%

7%

% Change

-4.3%

-2.0%

-8.1%

4%

-6.6%

-2.9%

% Change Mumbai

Hyderabad

8%

6%

6%

4%

6%

6%

% Change

0.1%

-1.7%

-0.5%

1%

-5.6%

-0.9%

Chennai % Change Kolkata % Change Pune % Change Ahmadabad % Change Lucknow % Change

7%

3%

3%

2%

4%

5%

0.3%

-3.7%

-1.0%

-1.0%

-2.2%

-1.1%

3%

3%

2%

2%

2%

3%

-2.1%

-2.1%

-2.0%

-3.6%

-2.3%

-2.5%

3%

3%

3%

4%

1%

3%

-1.8%

-0.2%

0.3%

-0.7%

-1.0%

-1.2%

1%

2%

1%

1%

2%

1%

-1.3%

-1.0%

-4.3%

-1.4%

1%

-1.1%

0.9%

2%

2%

1%

1%

1%

-0.3%

0.8%

2%

-1.1%

0.4%

0.0%

Coimbatore

0.9%

0.6%

0.0%

0.5%

0.7%

1%

% Change

-0.2%

-0.7%

0.0%

0.1%

-2.0%

-0.1%

Base: 6,675(CY), 7,462(PY)

37

Online Matrimonial Search

Chart 13: Region-wise break-ups North

Current Year

East

South

West

60% 50% 44% 41%

40% 27%

21%

17%

23%

27% 24%

24% 21%

15%

14%

13%

11%

34%

27%

26%

22% 20%

36%

33%32%

11%

8%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 4: Region-wise break-ups Change from PY 15% 12%

13%

10% 5%

13%

11%

9%

3%

4%

5% 3%

6% 0%

9% 1%

4%

0% -1%

-5% -10% -15% -20%

-1%-1% -5% -11%

-15%

-12% -17%

-17%

-14%

Base: 6,675(CY), 7,462(PY)

38

India Online 2007

Table 14: Preferred language of reading Language

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

42%

41%

42%

48%

28%

41%

-25.4%

-24.0%

-26.4%

-11.9%

-30.5%

-21.7%

14%

23%

18%

20%

24%

17%

% Change

3%

6%

-1.0%

1%

8%

0.7%

Tamil

9%

3%

4%

2%

6%

7%

% Change

4%

0.6%

0.5%

-0.5%

4%

4%

Telugu

7%

5%

8%

4%

7%

7%

% Change

5%

4%

8%

3%

2%

5%

English % Change Hindi

Malayalam

5%

2%

8%

3%

4%

5%

% Change

0.8%

-1.8%

5%

-0.7%

1%

1%

3%

6%

3%

5%

6%

4%

Marathi % Change

0.9%

3%

1%

2%

4%

2%

Kannada

5%

4%

2%

4%

5%

4%

% Change

3%

3%

0.7%

2%

2%

3%

Gujarati

3%

5%

2%

3%

4%

3%

% Change

2%

3%

0.5%

2%

3%

2%

Bengali

3%

3%

2%

3%

3%

3%

0.7%

2%

2%

-0.4%

3%

0.9%

Oriya

3%

0.8%

7%

4%

0.4%

2%

% Change

2%

0.4%

7%

3%

-0.2%

1%

% Change

Base: 6,675(CY), 7,462(PY)

39

Online Matrimonial Search

Socio-Economic Profile Chart 14: Socio economic classification SEC A

Current Year

SEC B

SEC C

SEC D

SEC E

40%

30%

34%

33%

31% 29%

31%

29% 26%

24%

26% 21%

24% 21%

20%

19%

17%

13%

12% 10%

28% 26% 24%

21% 22% 18%

16%

13%

12%

11%

8%

6%

4%

3%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 5: Socio economic classification Change from PY 20%

16%

8% 2%

0% -9%

-4%

3%

5% 0%

5%

11%

4% 3%

11%

-2% -1%

-5% -5%

9%

1%

-10%

-7%

-3% -5%

6%

7% 1%

3%

-5% -6%

-20%

-40%

-33%

Base: 6,675(CY), 7,462(PY)

40

India Online 2007

Chart 15: Highest educational qualification College but not Graduate

Current Year

Grad. & above - gen.

Grad. & above - proff. 50% 40%

41%

32% 31%

30%

30% 20%

39%

39%

26% 21%

32% 27% 22%

22%

39%

39%

22%

22% 19%

19%

10% 0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 6: Highest educational qualification Change from PY 15%

12%

5%

10%

7%

10% 4%

7%

7%

4% 4%

3%

3%

2%

0% -3%

-5% -10%

-8%

-5%

-6%

-5%

-4%

-9%

Base: 6,675(CY), 7,462(PY)

41

Online Matrimonial Search

Chart 16: Occupational break up Unemployed

Current Year

Employed 77%

80%

68%

65%

64% 55%

60%

50% 50%

45% 40%

36%

32%

36% 23%

20%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 7: Occupational break up Change from PY 18%

20% 12% 10%

8%

5%

6%

4%

0% -10%

-5% -8%

-4%

-6% -12%

-20%

-18%

Base: 6,675(CY), 7,462(PY)

42

India Online 2007

Chart 17: Function / field of occupation IT/SW

Current Year

MARCOM

Finance

Others

70% 62%

60%

54%

49%

50%

50%

52%

48%

40% 30% 20%

18% 19% 9%

10%

20%

21% 9%

23% 19% 8%

24%22%

6%

16% 12% 10%

21% 19% 9%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 4,174

43

Online Matrimonial Search

Chart 18: Head of the household Current Year 60%

50%

Head of the HH 56%

50%

Not head of the HH 59% 53%

53% 47%

44%

47%

47%

53%

41%

40%

20%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 8: Head of the household Change from PY 30% 24%

25%

24%

24% 19%

20% 9%

10% 0% -10%

-9%

-20% -30%

-24%

-25%

-24%

-19%

-24%

Base: 6,675(CY), 7,462(PY)

44

India Online 2007

Economic Profile Chart 19: Monthly family income Upto Rs. 10K

Current Year

10-30K

30-50K

50% 41% 40%

36%

34%

46%

42% 40%

40%

Above 50K

39% 38%

39% 37% 33%

30% 19%

20%

14%

13% 12%

13%

9%

10%

7%

10%

11% 5%

9%

10%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

6%

6% 2% 2%

Base: 5,765

Chart 9: Monthly family income Change from PY 30% 22%

20% 10%

3%

0% -10% -20%

1%

2%

7%

11%

8% 1%

3%

-5%

-7% -17%

3% 2%

2%

-1%

-14%

-14%

-12%

-10%

Base: 5,765(CY), 7,462(PY)

45

Online Matrimonial Search

Chart 20: Most expensive vehicle owned by the household Current Year 50%

2 Wheeler

47%

45%

37% 27%

Others

44%

44%

40% 30%

4 Wheeler

38% 30%

30% 25%

27%

25%

20%

15% 11% 8%

10%

9%

7%

6%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 10: Most expensive vehicle owned by the household Change from PY 20% 10%

7%

3% -1%

0% -10%

13% 5%

16%

10%

13%

5%

2%

4% 0%

1% 1%

5%

-3%

-4%

-20% -30%

-24%

Base: 6,675(CY), 7,462(PY)

46

India Online 2007

Chart 21: Ownership of credit cards (individually) Don't own

Current Year

Own

76%

80%

75%

67%

67%

63%

64% 60% 36%

40%

37%

33%

33%

25%

24% 20%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 11: Ownership of credit cards (individually) Change from PY 15% 9%

10% 5%

10% 4%

3%

2%

1%

0% -5% -10% -15%

-1%

-2% -9%

-3%

-4%

-10%

Base: 6,675(CY), 7,462(PY)

47

Online Matrimonial Search

Table 15: Household asset ownership Assets Color TV % Change Mobile Phone % Change Bank Account*

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

94% 4%

94%

88%

95%

90%

93%

3%

-8.5%

5%

1%

3%

92%

91%

87%

94%

86%

90%

1%

4%

-2.1%

6%

-2.1%

3%

86%

84%

71%

85%

79%

82%

77%

78%

65%

81%

68%

75%

-0.5%

5%

-17.9%

8%

2%

1%

% Change Fridge % Change Cable TV/DTH

74%

74%

66%

71%

71%

73%

-8.0%

-5.5%

-21.6%

-7.5%

-7.5%

-7.1%

Computer/Laptop

70%

69%

64%

66%

65%

68%

% Change

11%

13%

7%

15%

24%

14%

Camera*

68%

66%

60%

67%

65%

65%

% Change

% Change Landline Phone % Change Life Insurance % Change

64%

63%

60%

61%

61%

62%

-6.4%

-4.8%

-13.3%

-2.2%

-3.8%

-5.6%

63%

62%

50%

60%

60%

60%

1%

4%

-11.0%

-5.9%

-1.1%

-0.7%

61%

59%

58%

58%

55%

58%

% Change

-9.6%

-13.1%

-23.9%

-12.1%

-5.3%

-

Debit Card

61%

58%

45%

60%

48%

56%

% Change

0.8%

16%

-19.3%

12%

-8.5%

8%

Music System/DVD/MP3*

59%

58%

52%

56%

52%

56%

Home

% Change Washing Machine

56%

56%

56%

64%

57%

55%

-6.4%

-0.7%

-19.9%

8%

17%

-2.2%

Credit Card

40%

35%

29%

36%

32%

36%

% Change

2%

9%

-4.6%

1%

7%

6%

37%

36%

28%

28%

34%

34%

% Change

Fixed Deposits* % Change Med. Insurance/CGHS % Change Air Conditioner

35%

32%

28%

32%

35%

32%

-1.5%

2%

-1.7%

-0.8%

13%

0.4%

26%

24%

22%

20%

26%

24%

% Change

-1.7%

3%

-2.0%

0.4%

6%

2%

Microwave

26%

24%

22%

22%

28%

24%

% Change Mutual Funds % Change Video Camera*

2%

5%

2%

2%

11%

3%

23%

23%

15%

20%

21%

22%

-6.8%

0.7%

-14.3%

-9.0%

1%

-2.6%

22%

21%

23%

17%

32%

21%

23%

23%

15%

20%

18%

20%

21%

21%

13%

17%

16%

19%

11%

13%

9%

8%

18%

12%

10%

6%

10%

5%

4%

8%

-21.7%

-23.1%

-15.8%

-25.7%

-17.1%

-

% Change Demat Account* % Change Share of Companies* % Change IPod* % Change Chit Fund Deposits % Change

Base: 6,675(CY), 7,462(PY)

48

India Online 2007

Chart 22: Current loan liabilities Current Year

Home Loan

Car Loan

60%

Two-wheeler Loan 53%

44%

41%

47%

46%

43%

40%

20%

14% 12%

15% 12%

17% 11%

13%11%

13% 10%

15% 12%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

49

Online Matrimonial Search

Net Usage Status Chart 23: Years of experience in using internet Up to 1 year

Current Year 80%

1-2 years

More than 2 years 77%

74%

70%

69% 60%

60%

56%

40%

20%

23% 17%

16%13%

13% 13%

12% 12%

21%

23% 17% 15%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 12: Years of experience in using internet Change from PY 20%

20% 8%

10%

3%

1%

4%

0% -10%

-2%

-1%

-1% -3%

-2% -6%

-20%

5% 4%

0%

2%

-2% -9%

-21%

-30%

Base: 6,675(CY), 7,462(PY)

50

India Online 2007

Chart 24: Place of accessing internet Home

Current Year

Place of work

Cyber cafe

100% 83%

79%

80% 62%

62% 55%

60%

50%

84%

78%

60%

56% 49%

54%

82%

59%

54%

81% 61%

51%

40% 20% 0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 13: Place of accessing internet Change from PY 25% 18%

20% 15% 10%

24%

11%

12% 10%

18% 13%

12% 8%

15%

11% 12% 9%

7%

14% 15% 7%

5% 0% -5%

-3%

Base: 6,675(CY), 7,462(PY)

51

Online Matrimonial Search

Chart 25: Type of internet connection at home Current Year 80%

Regular Dial Up

72%

Broadband

Others

70% 62%

69%

66%

63%

60%

40%

20%

14%

10%

19%

14%

10%

14%

18%

14%

14%

11%

15%

10%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 4,050

Chart 14: Type of internet connection at home Change from PY 60% 47% 40% 20%

1%

-1%

0% -20%

-11%

9%

14%

11%

-12%

4%

8%

10%

-14%

13%

6%

0% -6%

-2%

-11%

Base: 4,050(CY), 5,134(PY)

52

India Online 2007

Chart 26: Type of internet connection at office Regular Dial Up

Current Year

Broadband

Others

80% 68%

65%

68%

64%

61%

60%

59%

40% 22% 20%

14%

5%

7%

13% 4%

12%

9%

5%

10%

13%

6%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 5,447

Chart 15: Type of internet connection at office Change from PY 30%

24% 18%

20%

10% 5%

10% 0% -1% -10%

-7%

11%

1%

2%

-1% -5%

-20%

-2% -7%-5%

3% -4% -3%

-16%

Base: 5,447(CY), 5,311(PY)

53

Online Matrimonial Search

Chart 27: Service provider subscribed to at home Current Year

VSNL / Tata

BSNL/Sancharnet

40% 34%

35%

34%

MTNL 35%

35% 30%

30%

20% 11%

12%

10%

9%

8%

10% 6%

3%

8%

10% 6%

3%

5%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 4,050

Chart 16: Service provider subscribed to at home Change from PY 15%

12%

10% 2%

5%

1%

0% -5% -10%

-2%

-3%

-3%

-1%

-2% -7%

-15% -20%

-1% -5% -4%

-1% -5%

-2% -3%-1%

-14%

Base: 4,050(CY), 5,211(PY)

54

India Online 2007

Chart 28: Service provider subscribed to at office Current Year

VSNL / Tata

BSNL/Sancharnet

MTNL

40% 33% 30%

29%

28%

27%

28% 26%

20% 11%

12%

11%

10%

7%

4%

5%

3%

11%

12% 6%

3%

4%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 5,447

Chart 17: Service provider subscribed to at office Change from PY 20%

16% 12%

10%

6% 1%

2%

2%

1%

0% -2% -10%

-7%

-5%

-3%

-4% -8%

-1% -4%

-8%

-7%

-13% -20%

Base: 5,447(CY), 5,285(PY)

55

Online Matrimonial Search

Net Usage Dynamics Chart 29: Frequency of accessing internet from home Current Year 100%

At least once daily

88%

Weekly, but not daily

89%

87%

Less than once a week 87%

87% 79%

80% 60% 40% 20%

11%

11% 1%

0% BM

2%

Shaadi

19%

13%

10%

0%

1% Google

Jeevansaathi

12% 2%

1%

Yahoo

AMU

Base: 3,905

Chart 18: Frequency of accessing internet from home Change from PY 20% 13%

10%

11%

5%

3%

1%

0%

0% -10%

10%

-3%

-2%

-3% -10%

0% -3%

-3% -8%

-1%

-2% -7%

-20%

Base: 3,905(CY), 5,239(PY)

56

India Online 2007

Chart 30: Frequency of accessing internet from office Current Year 100%

At least once daily

91%

Weekly, but not daily 91%

88%

87%

Less than once a week 88%

82%

80% 60% 40% 20%

9%

7%

2%

2%

0% BM

Shaadi

13%

11%

8% 1% Google

Jeevansaathi

9% 5%

2%

2%

Yahoo

AMU

Base: 4,947

Chart 19: Frequency of accessing internet from office Change from PY 6% 4%

4% 2% 0% -2%

1% -1%

0%

2%

2%

2% 1% -1% -1%

-4% -6%

1% -1%

0%

0%

0%

-1% -2% -6%

-8%

Base: 4,947(CY), 5,163(PY)

57

Online Matrimonial Search

Chart 31: Time of the day accessing internet from home Current Year 60%

Midnight to 9.00 AM

9.00 AM-6.00 PM

53%

53%

6.00 PM - 12.00 Midnight 53%

53% 47%

47%

40% 30% 24% 20%

18%

18%

18% 9%

18% 9%

8%

9%

7%

4%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 3,843

Chart 20: Time of the day accessing internet from home Change from PY 20% 12% 10%

3%

2%

3%

2%

3%

11% 2%

3%

2%

0% -10%

-5%

-2%

-6%

-8%

-5%

-7%

-10% -20% -30%

-27%

Base: 3,843(CY), 5,125(PY)

58

India Online 2007

Chart 32: Time of the day accessing internet from office Current Year

Midnight to 9.00 AM

9.00 AM-6.00 PM

56%

60%

6.00 PM - 12.00 Midnight 56%

53%

54%

52%

48% 40%

21% 20%

15%

11%

9%

3%

4%

4%

3%

Shaadi

4%

1%

0% BM

11%

8%

Google

Jeevansaathi

Yahoo

AMU

Base: 4,955

Chart 21: Time of the day accessing internet from office Change from PY 10% 5%

4%

1%

4%

1%

-2%

-1%1%

0%

0% -5%

7% 6% 4%

-2%

-1%

-1%

-1%

-3%

-10%

-8%

-15% -20%

-17%

Base: 4,955(CY), 5,192(PY)

59

Online Matrimonial Search

Chart 33: Duration of PC usage from home Current Year

Light users

Medium users

Heavy users

80% 64%

63%

65%

62%

59%

63%

60%

40% 22%

23%

25% 20%

21%

20%

12%

21%

17%

13%

23% 14%

14%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 4,185

Chart 22: Duration of PC usage from home Change from PY 50%

42%

40% 30% 20% 10% 0% -10%

6% -2% -4%

8%

3%

8%

-1% -2%

-20% -30%

-4%

-4%

-2%

1%

1% -3%

-5% -17% -25%

Base: 4,185(CY), 5,729(PY)

60

India Online 2007

Chart 34: Duration of internet usage from home Current Year

Light users

Medium users

Heavy users

50% 40%

38% 34%

36% 36%

33%35% 29%

28%

30%

43%

41%

37% 34% 29%

30%

32%

31% 26%

28%

20% 10% 0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 3,881

Chart 23: Duration of internet usage from home Change from PY 20%

17%

9%

10%

8%

4% 1%

0% -10%

19%

15%

-5%

-1%

-2% -7%

-9%

-6%

-1%

-3% -7% -14%

-20%

-18%

Base: 3,881(CY), 5,134(PY)

61

Online Matrimonial Search

Chart 35: Duration of PC usage from office Current Year

Light users

Medium users

60%

54%

52%

51%

52%

Heavy users 52%

47% 42%

40% 28%

24% 25%

29%

20%

20%

27%

26% 22%

21%

17% 12%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 5,079

Chart 24: Duration of PC usage from office Change from PY 60% 43%

40% 19%

20% 0%

6%

3%

0%

-1% -6%

-3%

-20% -40%

1%

3% -2%

-5%

0% -8%

1%

-2%

-17% -36%

Base: 5,079(CY), 5,395(PY)

62

India Online 2007

Chart 36: Duration of internet usage from office Current Year

Light users

Medium users

50% 40%

41%

41% 35%

34% 30%

44%

41%

40%

Heavy users

34%

37% 31% 29%

29%

26%

34% 30%

27%

26%

24% 20% 10% 0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 4,839

Chart 25: Duration of internet usage from office Change from PY 5%

5%

5%

4% 2%

1%

0% -2% -5%

2%

2%

1%

-1% -3%

-3%

4% 4%

-2% -4%

-6% -10%

-8%

Base: 4,839(CY), 5,091(PY)

63

Online Matrimonial Search

Chart 37: Time spent by internet users on watching TV Light users

Current Year 50% 43%

45% 42%

Medium users 48%

40%

40%

Heavy users 47%

38%

43% 43%

43% 42% 38%

30% 20%

15%

15%

14%

15%

15%

14%

10% 0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 5,933

Chart 26: Time spent by internet users on watching TV Change from PY 30%

26%

20%

0% -10%

10%

5%

10% 1% -1%

1%

0% -2% -3%

2%

2%

5% -3% -2%

-3% -13%

-20% -30%

1%

-27%

Base: 5,933(CY), 6,863(PY)

64

India Online 2007

Chart 38: Time spent by internet users on reading newspaper Light users

Current Year 50%

48%

46% 41%

40%

Medium users 48%

46% 40%

38%

Heavy users 46%

47%

41%

41% 31%

30%

22% 17%

20%

13%

12%

13%

11%

10% 0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,053

Chart 27: Time spent by internet users on reading newspaper Change from PY 40%

27%

20%

24%

17%

11%

11%

31%

30%

22% 10%

25% 11%

7%

0% -20% -40%

-38%

-29%

-35%

-60%

-46%

-41%

-37%

Base: 6,053(CY), 7,044(PY)

65

Online Matrimonial Search

Chart 39: Time spent by internet users on listening to radio Light users

Current Year 80%

73%

Medium users 73%

72%

72%

Heavy users 71%

60%

52%

40% 24%

20%

20%

19%

20%27%

20%

20% 9%

9%

9%

8%

4%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 4,118

Chart 28: Time spent by internet users on listening to radio Change from PY 15%

13% 8%

10% 5%

5%

3%

2%

2%

3%

2%

2%

0% -5% -10%

-1%

-1%

-3% -5%

-7%

-15%

-3% -6%

-3%

-11%

Base: 4,118(CY), 4,666(PY)

66

India Online 2007

Preferred Net Activities Table 16: Popularity of various internet activities Activity

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Matrimonial search

100%

100%

100%

100%

100%

100%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Emailing

98%

95%

91%

98%

91%

96%

% Change

2%

-1.4%

-6.5%

1%

-8.9%

-0.2%

Job Search

92%

94%

99%

90%

98%

94%

% Change

42%

36%

52%

40%

66%

41%

Check Sports

77%

82%

99%

75%

99%

83%

% Change

39%

47%

51%

33%

36%

47%

Instant messaging

77%

82%

98%

80%

98%

83%

% Change

33%

39%

57%

45%

69%

42%

Check news

78%

81%

99%

78%

97%

83%

% Change

23%

27%

64%

18%

30%

29%

Music

76%

82%

99%

74%

98%

83%

% Change

20%

28%

30%

29%

49%

31%

Online games

73%

79%

99%

71%

99%

80%

% Change

37%

43%

58%

33%

71%

43%

Dating/Friendship

71%

77%

98%

69%

96%

78%

% Change

45%

47%

61%

40%

86%

50%

Mobile contents (ring tones / games, etc.)*

70%

76%

98%

70%

95%

77%

Astrology

65%

70%

98%

70%

96%

73%

% Change

35%

33%

52%

35%

69%

38%

Check financial info

64%

73%

97%

66%

95%

73%

% Change

43%

60%

73%

46%

63%

57%

Educational / Learning material

61%

67%

97%

67%

96%

71%

% Change

0.5%

17%

62%

13%

47%

17%

Social networking / Communities*

57%

67%

98%

63%

94%

69%

Check real estate info

57%

64%

97%

62%

94%

67%

% Change

42%

55%

70%

50%

76%

55%

Chatting

% Change

% Change

65%

70%

64%

62%

60%

66%

% Change

9%

10%

4%

13%

28%

10%

E-greetings

67%

66%

58%

72%

59%

65%

% Change Search work related info % Change Screensavers/wallpapers

4%

3%

-15.1%

15%

-1.1%

4%

58%

54%

45%

53%

46%

53%

-1.6%

-1.3%

-26.5%

2%

-32.3%

-0.9%

51%

52%

44%

45%

54%

51%

67

Online Matrimonial Search

% Change

4%

-1.3%

Buy travel products

51%

% Change

10%

Search for product information

52% 8% 46%

% Change Share pictures % Change

-20.1%

0.8%

17%

2%

50%

43%

56%

49%

50%

23%

-10.2%

24%

10%

19%

45%

45%

49%

35%

47%

7%

-5.0%

12%

20%

8%

47%

42%

50%

45%

46%

9%

9%

-6.0%

13%

19%

10%

36%

36%

34%

31%

34%

36%

38%

38%

29%

33%

33%

36%

3%

15%

-22.0%

4%

9%

9%

36%

35%

31%

37%

32%

35%

4%

1%

-16.5%

6%

15%

0.5%

35%

35%

25%

40%

24%

34%

Check hobby related info

33%

35%

30%

31%

38%

34%

% Change

19%

24%

20%

20%

12%

22%

Check cinema content

34%

35%

29%

25%

28%

33%

9%

9%

-5.9%

1%

6%

8%

33%

34%

29%

29%

37%

33%

Business/professional

32%

30%

30%

32%

30%

31%

% Change

15%

17%

-9.6%

19%

15%

17%

Check personal travel related

32%

30%

23%

29%

23%

29%

Movies* % Change Net banking % Change Check health & lifestyle info % Change Check business/Financial news* % Change

% Change Check / read blogs* % Change

% Change

9%

13%

-16.2%

6%

2%

10%

Online bill payment

30%

30%

19%

28%

29%

28%

% Change

10%

17%

-18.4%

14%

16%

13%

Look for Seminar/workshops

28%

28%

26%

29%

28%

28%

4%

6%

-18.2%

5%

-6.7%

6%

31%

30%

16%

30%

17%

27%

Adult content

23%

25%

21%

23%

23%

23%

% Change

12%

13%

-3.2%

12%

20%

12%

Check business travel related*

23%

23%

20%

30%

17%

23%

17%

19%

18%

15%

12%

17%

5%

5%

-8.9%

5%

-7.3%

6%

18%

19%

15%

15%

17%

17%

3%

5%

-5.0%

0.2%

-5.8%

3%

15%

17%

16%

19%

17%

16%

13%

15%

15%

18%

14%

15%

-35.5%

-33.2%

-35.0%

-39.5%

-29.3%

-

8%

8%

7%

8%

12%

9%

% Change Buy other than travel products* % Change

% Change Net telephony % Change Online stock trading % Change Comment on blog post* % Change Local language website usage % Change Have a blog site of own* % Change

Base: 6,675(CY), 7,462(PY)

68

India Online 2007

Chart 40: Professional activities Current Year 100%

91% 92%

80%

Emailing - work related Job Search Check business/Financial news 98% 99% 94% 88%90% 84% 84% 79%

94% 87%

60% 40%

`

35%

35%

40%

34%

25%

24%

20% 0% BM

Google

Yahoo

Base: 6,675

Chart 29: Professional activities Change from PY 60% 40%

42%

50%

52%

41%

40%

36%

20% 2%

3%

-1%

0% -4% -20%

-2% -16%

Base: 6,675(CY), 7,462(PY)

69

Online Matrimonial Search

Chart 41: Personal activities Current Year 100%

Emailing - personal

94%

80%

Dating/Friendship 98%

88%

96%

93%

86%

90% 78%

83%

77%

71%

Check personal travel info.

69%

60% 32%

40%

29%

30%

29%

23%

23%

20% 0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AM U

Base: 6,675

Chart 30: Personal activities Change from PY 80% 60%

80% 61% 47%

45%

40% 20%

3%

13%

9%

50% 40%

0%

11%

6%

-1%

10%

0% -20%

-2%

-2% -16%

-12%

Base: 6,675(CY), 7,462(PY)

70

India Online 2007

Chart 42: Downloading activities Music

Current Year

99%

100% 80%

Online games

76% 73%

70%

Mobile contents

99% 98%

82% 79% 76%

98% 74% 71%

99% 95% 83% 80% 77%

70%

60% 40% 20% 0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 31: Downloading activities Change from PY 80% 60%

41% 37%

40% 20%

20%

43%

46%

28%

63%

58% 48% 30%

29%

40% 33%

69%

69% 49% 43% 31%

0%

Base: 6,675(CY), 7,459(PY)

71

Online Matrimonial Search

Chart 43: E-commerce related activities Current Year

E-greetings

Net telephony

Online bill payment

100% 80%

73%

66%

67%

40%

30%

20%

66%

58%

60%

59%

30%

17%

19%

BM

Shaadi

29%

28% 18%19%

15%

28% 18%

12%

0% Google

Jeevansaathi

Yahoo

AMU

Base: 6,622

Chart 32: E-commerce related activities Change from PY

20%

17%

20%

16%

10% 10%

4%

5%

3%

5%

14%

13%

5%

3%

6% 4%

0% -10% -20%

-4% -9% -15%

-18%

Base: 6,622(CY), 7,455(PY)

72

India Online 2007

Chart 44: Online shopping Current Year

Buyers

Non-Buyers

80% 63% 60%

50%

53%

50%

47%

62% 51%

38%

37%

40%

49%

48% 52%

20% 0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AM U

Base: 6,683

Chart 33: Online shopping Change from PY 30% 24% 11%

18%

12%

10%

7%

0% -11% -12% -30%

-24%

-7%

-10% -18%

Base: 6,683(CY), 7,462(PY)

73

Online Matrimonial Search

Chart 45: Blogging activities Current Year 80%

Check / read blogs

Comment on blog post

Have a blog site of own

None of the above

68%

63% 60%

40%

20%

68%

34%

33%

37% 29%

15% 8%

17%

33%

29%

16% 8%

62%

60%

61%

7%

19% 8%

17% 12%

16% 9%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

74

India Online 2007

Chart 46: Member of an online community Current Year 60%

55%

Not-members 56%

55% 45%

Members 55%

54%

45%

44%

Shaadi

Google

52% 46%

48%

45%

40%

20%

0% BM

Jeevansaathi

Yahoo

AMU

Base: 6,675

75

Online Matrimonial Search

Table 17: Membership by type of online community Type Of Community

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

55%

55%

56%

54%

52%

55%

Computers & Internet

5%

6%

6%

4%

15%

6%

Alumni & Schools

8%

6%

4%

8%

3%

6%

Romance & Relationships

6%

5%

3%

7%

4%

5%

Music

3%

3%

4%

3%

2%

3%

Business / Professional community

3%

4%

2%

3%

3%

3%

Games

3%

3%

2%

3%

4%

3%

Schools & Education

3%

2%

3%

3%

4%

2%

Arts & Entertainment

2%

3%

3%

2%

3%

2%

Individuals

3%

2%

4%

2%

0.2%

2%

Not a member of any online community

Base: 6,675

76

India Online 2007

Table 18: Most used local language websites (other than English) Language

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Hindi

16%

27%

18%

39%

29%

20%

Tamil

22%

11%

8%

4%

7%

17%

Malayalam

13%

8%

9%

19%

3%

16%

Telugu

16%

15%

36%

7%

11%

14%

Marathi

8%

16%

9%

10%

9%

10%

10%

6%

9%

13%

3%

7%

Bengali

5%

6%

1%

0.0%

7%

5%

Gujarati

4%

4%

0.0%

0.0%

18%

3%

Konkani

0.0%

3%

0.0%

0.0%

0.0%

1%

Urdu

0.8%

0.3%

4%

0.0%

0.0%

1%

Kannada

Base: 865

77

Online Matrimonial Search

Table 19: Online activities desired in other languages Activity

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Email

67%

68%

69%

70%

62%

68%

Chatting

53%

55%

58%

47%

49%

54%

Entertainment

52%

52%

47%

43%

49%

51%

Search information

39%

38%

34%

33%

35%

37%

Online news

35%

36%

35%

38%

35%

36%

Online learning / education

36%

34%

41%

27%

37%

35%

Astrology

29%

29%

26%

35%

22%

29%

Matrimony

28%

24%

12%

31%

17%

24%

Online shopping

23%

23%

23%

24%

17%

23%

Travel related information

21%

21%

20%

18%

16%

20%

Not Interested

15%

16%

18%

17%

21%

15%

Blog

15%

16%

14%

13%

10%

15%

Base: 6,675

78

India Online 2007

Chart 47: Problems faced while surfing the internet Current Year

Difficult to connect

Slow website opening

Cumbersome navigation

80% 68% 60%

40%

65%

61%

20%

39%

36%

36%

15%

14%

65%

38%

17%

63%

57%

36%

33% 15%

14% 10%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

79

Online Matrimonial Search

Table 20: Preferred websites - emailing Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Yahoo

52%

52%

55%

49%

81%

53%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Gmail

22%

22%

27%

22%

5%

21%

% Change

-8.2%

16%

-9.8%

14%

-7.4%

5%

Rediff

20%

16%

11%

19%

6%

18%

% Change

12%

6%

2%

12%

-12.9%

8%

4%

7%

4%

5%

4%

5%

-29.8%

4%

-38.3%

-10.3%

-7.4%

-12.2%

Hotmail % Change Sify

0.9%

0.9%

0.6%

0.3%

2%

1%

% Change

-1.3%

-2.9%

0.6%

-1.8%

1%

-1.8%

Indiatimes

0.9%

0.9%

0.0%

1%

0.4%

0.8%

% Change

-2.3%

-6.5%

-4.8%

-45.1%

-4.2%

-11.7%

0.3%

0.4%

0.0%

3%

1%

0.7%

VSNL

0.6%

0.1%

1%

0.0%

0.3%

0.4%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Lycos*

0.0%

0.3%

0.2%

0.0%

0.0%

0.1%

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Sancharnet/BSNL* % Change

% Change AOL* % Change

Base: 6,675(CY), 7,462(PY)

80

India Online 2007

Chart 48: Multiple user shares of email websites Current Year

AOL

Gmail

Hotmail

80% 66%

63%

62%

61%

62%

60% 44%

38%

40%

41%

42% 36%

40%

40%

20% 4%

4%

3%

4%

5%

3%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 34: Multiple user shares of email websites Change from PY 40% 20%

14%

33%

32% 15%

24% 5%

1%

4%

0% -7%

-20% -40%

-18% -28%

-60%

-55%

Base: 6,675(CY), 7,462(PY)

81

Online Matrimonial Search

Chart 49: Number of email accounts and average per capita email ids Current Year

1 email id

2 email ids

3 email ids

40% 30%

30% 23%

28%

27% 24% 21% 16%

20%

10%

31%

32%

22% 19%

15%

12%

10%

9%

28% 24%

23%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 6,675

Chart 35: Number of email accounts and average per capita email ids Change from PY 20% 10%

17% 13% 12% 4%

0%

4%

5%

4%

2%

0% -10%

-6%

-1%

-2%

-11%

-2% -8%

-3% -10%

-20% -30%

-25%

Base: 6,675(CY), 7,462(PY)

82

India Online 2007

Most Used Websites Table 21: Top of mind unaided recall - all websites Website Yahoo % Change

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

27%

31%

23%

32%

59%

30%

7%

-33.6%

15%

12%

12%

-8.3%

32%

27%

53%

33%

23%

29%

-3.9%

11%

26%

18%

-5.6%

6%

13%

10%

4%

13%

4%

11%

% Change

9%

6%

-11.3%

9%

-1.7%

7%

Orkut

5%

4%

2%

3%

2%

4%

% Change

4%

3%

2%

3%

2%

4%

Gmail*

3%

3%

3%

4%

0.6%

3%

2%

2%

0.3%

3%

0.5%

2%

% Change

-14.1%

1%

-28.1%

-9.8%

-2.9%

-6.3%

Indiatimes

2%

2%

0.0%

2%

1%

1%

% Change

-1.9%

-0.1%

-4.9%

-32.5%

0.5%

-6.7%

Funmaza*

0.1%

0.0%

0.0%

0.0%

0.0%

0.7%

Sify

0.9%

0.3%

2%

0.0%

0.1%

0.6%

% Change

0.6%

0.2%

2%

-0.2%

-0.4%

0.4%

Contest2win*

0.5%

1%

0.0%

0.4%

0.0%

0.6%

Google % Change Rediff

% Change Hotmail

% Change

% Change

Base: 6,522(CY), 7,441(PY)

83

Online Matrimonial Search

Table 22: Most used website - all websites Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Google

32%

29%

60%

33%

22%

30%

Yahoo

25%

27%

17%

27%

63%

27%

Rediff

14%

10%

4%

12%

4%

12%

Orkut

6%

7%

6%

5%

3%

6%

Gmail

4%

4%

5%

4%

1%

4%

Hotmail

1%

2%

0.2%

3%

0.5%

2%

Indiatimes

0.7%

0.9%

0.0%

2%

0.4%

1%

Sify

0.3%

0.7%

2%

0.0%

0.0%

0.6%

Ebay

0.4%

1%

0.0%

0.0%

0.0%

0.5%

Moneycontrol

0.4%

1%

0.0%

0.7%

0.0%

0.5%

Base: 6,630

84

India Online 2007

Table 23: Info search (English) Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Google

76%

77%

96%

81%

22%

69%

Yahoo

10%

7%

2%

7%

73%

12%

English

4%

3%

0.0%

3%

2%

4%

Rediff

2%

2%

0.1%

0.7%

1%

3%

MSN

1%

0.8%

0.0%

1%

0.5%

1%

Wikipedia

2%

0.9%

0.4%

2%

0.0%

1%

Dictionary

0.4%

1%

0.8%

0.4%

0.3%

1%

Indiatimes

0.4%

0.3%

0.0%

0.1%

0.1%

0.7%

Sify

0.8%

0.4%

0.0%

0.1%

0.0%

0.6%

BBC

0.7%

0.2%

0.0%

0.0%

0.0%

0.6%

Base: 5,078

85

Online Matrimonial Search

Table 24: Info search (local language) Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

73%

74%

97%

67%

88%

73%

Manoramaonline

2%

0.7%

2%

1%

0.0%

2%

Kerala

2%

0.0%

0.0%

4%

0.0%

2%

Webduniya

1%

2%

0.0%

5%

0.0%

1%

Guruji

1%

3%

0.0%

4%

0.0%

1%

Eenadu

2%

0.4%

0.0%

0.0%

0.4%

1%

Google

Khoj

0.6%

2%

0.0%

2%

0.0%

1%

MSN

0.0%

0.4%

0.0%

0.0%

3%

0.9%

Webulagam

0.8%

0.4%

0.0%

2%

0.0%

0.8%

2%

0.0%

0.0%

0.0%

0.0%

0.7%

Chennaionline

Base: 3,030

86

India Online 2007

Table 25: Job search Website Naukri % Change

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

39%

43%

15%

44%

17%

36%

-17.2%

-7.7%

-9.0%

-7.0%

-0.1%

-13.7%

Monster

32%

31%

14%

25%

26%

28%

% Change

14%

8%

4%

8%

19%

8%

Timesjobs

14%

13%

7%

21%

4%

13%

% Change

7%

6%

-14.7%

14%

-7.8%

6%

Google

3%

2%

50%

3%

4%

6%

% Change

1%

-1.6%

29%

2%

1%

3%

Yahoo

0.6%

1%

2%

0.0%

42%

4%

-0.2%

0.4%

2%

-0.9%

4%

1%

0.8%

1%

0.2%

1%

2%

2%

% Change

-1.9%

-0.7%

-8.5%

-0.8%

-8.9%

-2.0%

Indiatimes

2%

1%

0.3%

0.3%

2%

2%

% Change

0.8%

0.3%

0.0%

-7.4%

2%

-0.7%

1%

0.9%

0.6%

1%

1%

1%

-0.3%

0.3%

-1.3%

0.1%

-0.8%

0.2%

0.9%

0.8%

3%

0.3%

0.4%

1%

-0.5%

0.3%

3%

-0.1%

0.0%

0.3%

% Change Rediff

Freshersworld % Change Jobs % Change Jobsahead

1%

1%

0.5%

0.7%

0.0%

1%

% Change

-4.0%

-6.5%

-1.4%

-3.9%

-4.3%

-4.7%

Base: 6,264(CY), 6,874(PY)

87

Online Matrimonial Search

Table 26: Booking travel tickets Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

17%

20%

2%

11%

15%

15%

Makemytrip

17%

19%

3%

15%

2%

14%

% Change

9%

10%

0.8%

2%

2%

6%

Google

9%

6%

87%

15%

5%

13%

% Change

4%

1%

24%

11%

-0.2%

8%

Yatra* % Change

IRCTC % Change Yahoo % Change Rediff % Change

16%

13%

1%

19%

5%

13%

-19.1%

-20.2%

-28.6%

-18.6%

-7.7%

-20.7%

5%

4%

2%

10%

67%

10%

-0.3%

-5.0%

0.2%

5%

5%

0.3%

4%

4%

2%

3%

2%

6%

-2.3%

-2.7%

1%

-3.6%

-7.7%

-3.0%

Travel

3%

2%

2%

6%

0.7%

3%

% Change

2%

0.3%

2%

4%

0.2%

2%

Indiatimes

4%

3%

0.1%

4%

0.5%

3%

% Change

-3.0%

-1.5%

-1.1%

-9.9%

0.3%

-3.7%

Travelguru

2%

3%

0.1%

3%

0.7%

2%

% Change

2%

3%

0.1%

2%

0.7%

2%

Airdeccan

2%

2%

0.0%

2%

0.0%

1%

% Change

-6.4%

-2.8%

-0.2%

-3.5%

-0.2%

-4.2%

Base: 5,083(CY), 5,138(PY)

88

India Online 2007

Table 27: Online shopping (other than travel tickets) Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

39%

36%

7%

26%

24%

30%

-6.9%

-2.6%

-21.3%

-7.5%

-5.6%

-9.9%

28%

25%

2%

29%

8%

23%

% Change

6%

0.3%

-20.8%

11%

-31.1%

0.5%

Google

5%

4%

84%

9%

3%

10%

% Change

1%

0.8%

70%

8%

3%

7%

Ebay % Change Rediff

Yahoo

4%

6%

2%

5%

61%

9%

0.9%

-7.7%

-1.4%

-0.4%

41%

0.8%

6%

8%

2%

6%

0.0%

6%

Indiatimes

6%

8%

1%

3%

0.8%

5%

% Change

-8.7%

2%

-16.0%

-26.1%

-1.2%

-7.3%

1%

1%

0.4%

1%

0.0%

3%

-0.2%

-0.2%

0.4%

-1.1%

0.0%

1%

2%

1%

0.4%

0.8%

0.5%

2%

% Change

0.9%

-0.6%

0.4%

-0.7%

0.5%

0.3%

Onlineshopping

0.9%

1%

0.0%

2%

0.8%

1%

% Change

0.3%

1%

0.0%

1%

0.8%

0.8%

1%

2%

0.0%

1%

0.0%

1%

0.9%

1%

-8.0%

0.7%

-1.1%

0.4%

% Change Futurebazaar* % Change

Shopping % Change Sify

Amazon % Change

Base: 5,200(CY), 4,145(PY)

89

Online Matrimonial Search

Table 28: Online news Website Yahoo % Change NDTV % Change Google % Change Rediff % Change

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

12%

10%

5%

9%

69%

14%

6%

-7.8%

-2.2%

6%

32%

3%

13%

16%

1%

8%

1%

11%

-6.8%

7%

-11.3%

-3.8%

-6.4%

-2.2%

5%

5%

82%

11%

4%

10%

-0.8%

0.2%

80%

7%

1%

5%

9%

9%

2%

6%

1%

9%

0.2%

1%

-7.6%

2%

-15.2%

0.8%

Indiatimes

7%

9%

2%

6%

3%

6%

% Change

-5.0%

-3.7%

-25.0%

-24.0%

-8.9%

-8.8%

Aajtak

5%

8%

1%

7%

0.0%

6%

% Change

1%

4%

0.6%

4%

-1.7%

2%

BBC

6%

5%

0.5%

5%

2%

5%

% Change

3%

2%

-2.0%

4%

-2.6%

2%

MSN

2%

2%

0.6%

6%

13%

3%

-10.1%

-0.9%

-3.7%

-7.5%

11%

-5.1%

CNN

4%

3%

0.3%

4%

0.7%

3%

% Change

2%

2%

-2.9%

3%

0.7%

2%

% Change

Timesofindia % Change

4%

5%

1%

3%

0.0%

3%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Base: 5,408(CY), 5,417(PY)

90

India Online 2007

Table 29: Financial news & info (rates, quotes, etc.) Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Google

8%

9%

89%

20%

6%

15%

-0.3%

1%

88%

14%

3%

7%

7%

10%

3%

10%

82%

14%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Moneycontrol/CNBC

14%

13%

1%

10%

0.1%

9%

-1.8%

6%

-27.0%

-7.6%

-5.6%

-3.2%

% Change Yahoo

% Change Rediff

9%

4%

0.7%

3%

3%

7%

% Change

7%

-0.8%

-19.1%

-0.5%

-16.4%

3%

ICICI Direct/ICICI Bank

8%

8%

1%

3%

3%

6%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sharekhan

8%

5%

0.1%

2%

0.1%

4%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indiatimes

3%

5%

1%

3%

0.5%

4%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

4%

4%

1%

7%

0.1%

4%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

4%

1%

0.0%

0.5%

0.0%

3%

3%

5%

0.0%

0.6%

0.0%

3%

0.9%

2%

0.0%

-1.6%

-8.7%

-0.1%

NDTV/NDTVprofit % Change Stockmarket* % Change Economictimes % Change

Base: 4,723(CY), 3,320(PY)

91

Online Matrimonial Search

Table 30: Online share trading Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

ICICI Direct

35%

34%

25%

25%

54%

34%

Sherkhan

27%

32%

16%

17%

10%

27%

Indiabulls

11%

3%

0.0%

5%

0.0%

6%

5Paisa

3%

2%

2%

6%

7%

3%

BSE

4%

3%

0.0%

7%

0.0%

3%

Geojit

4%

0.8%

0.0%

16%

0.0%

3%

NSE

2%

2%

0.0%

5%

0.4%

2%

Kotaksecurities

2%

2%

3%

4%

0.0%

2%

Religare

3%

2%

0.0%

0.0%

0.0%

2%

Reliancemoney

2%

0.2%

0.0%

0.0%

0.0%

2%

Base: 879

92

India Online 2007

Table 31: Real estate info Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Google

13%

13%

94%

12%

9%

19%

Yahoo

12%

10%

0.9%

14%

84%

15%

Realestates

10%

14%

0.0%

16%

1%

11%

Magicbricks

14%

16%

0.6%

12%

1%

11%

99acres

10%

16%

0.2%

11%

0.6%

9%

Rediff

7%

5%

0.7%

2%

2%

7%

Indiaproperty

5%

4%

0.1%

10%

0.7%

5%

Property

5%

3%

0.0%

3%

0.1%

3%

Indiatimes

3%

3%

0.7%

1%

0.2%

3%

Sify

1%

0.7%

0.2%

0.0%

0.2%

1%

Base: 4,424

93

Online Matrimonial Search

Table 32: Matrimonial search Website Bharatmatrimony

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

100%

0%

0%

0%

0%

29%

% Change

0%

0%

0%

0%

0%

-5%

Shaadi

0%

100%

0%

0%

0%

28%

% Change

0%

0%

0%

0%

0%

-6%

Google

0%

0%

100%

0%

0%

6%

% Change

0%

0%

0%

0%

-7%

5%

Jeevansaathi

0%

0%

0%

100%

0%

6%

% Change

0%

0%

0%

0%

0%

-11%

Yahoo

0%

0%

0%

0%

100%

5%

% Change

0%

0%

0%

0%

0%

0%

Matrimony*

0%

0%

0%

0%

0%

5%

Rediff

0%

0%

0%

0%

0%

3%

% Change

0%

0%

0%

0%

0%

0%

Tamilmatrimony*

0%

0%

0%

0%

0%

3%

0%

0%

0%

0%

0%

3%

Matrimonial

0%

0%

0%

0%

0%

2%

% Change

0%

0%

0%

0%

0%

-2%

% Change

% Change Simplymarry* % Change

Base: 6,675(CY), 7,462(PY)

94

India Online 2007

Table 33: Dating/friendship search Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Orkut

34%

32%

7%

36%

5%

28%

% Change

30%

30%

7%

35%

4%

25%

Yahoo

24%

22%

10%

13%

89%

25%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Google

6%

3%

79%

6%

0.1%

10%

% Change

3%

-1.9%

27%

3%

-2.6%

6%

Rediff % Change Fropper

9%

7%

1%

3%

3%

8%

-0.1%

-2.3%

-29.0%

-12.3%

-2.9%

-4.2%

4%

5%

0.0%

8%

0.4%

3%

-4.1%

-3.4%

-1.1%

0.3%

-1.3%

-3.6%

2%

4%

0.1%

3%

1%

3%

% Change

-2.3%

3%

0.1%

-0.7%

0.8%

0.0%

Indiatimes

2%

3%

0.0%

1%

0.1%

2%

% Change

% Change Date

-7.8%

-3.7%

-2.7%

-9.4%

-1.5%

-5.7%

Friends

0.6%

2%

0.0%

0.7%

0.0%

2%

% Change

0.0%

0.4%

0.0%

-0.8%

-1.4%

0.7%

2%

3%

0.5%

2%

0.0%

2%

0.3%

0.2%

0.5%

-0.3%

-0.1%

-0.3%

Adultfriendfinder % Change Friendfinder % Change

3%

1%

0.3%

3%

0.4%

2%

-1.9%

-2.7%

-0.8%

0.1%

0.1%

-1.7%

Base: 5,140(CY), 5,033(PY)

95

Online Matrimonial Search

Table 34: Social networking/communities Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Orkut

67%

57%

95%

65%

11%

56%

Yahoo

12%

16%

3%

11%

87%

19%

2%

0.9%

0.1%

1%

0.4%

2%

MSN Friends

0.4%

1%

0.1%

0.3%

0.0%

2%

Communities

0.9%

0.5%

0.0%

1%

0.0%

2%

1%

1%

0.0%

1%

0.0%

0.8%

Hi5 Myspace

0.5%

2%

0.0%

0.0%

0.1%

0.7%

Tagged

0.3%

0.2%

0.6%

3%

0.0%

0.4%

Fropper

0.2%

0.8%

0.0%

0.5%

0.0%

0.4%

Ryze

0.8%

0.3%

0.0%

0.0%

0.0%

0.3%

Base: 3,735

96

India Online 2007

Table 35: Online gaming Website Yahoo % Change Zapak*

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

17%

19%

5%

20%

70%

19%

-16.5%

-21.7%

-21.1%

-8.1%

25%

-15.8%

17%

20%

8%

19%

4%

15%

7%

4%

75%

7%

4%

11%

0.0%

-3.1%

74%

2%

-0.4%

3%

% Change Google % Change Games % Change Rediff

7%

6%

0.7%

14%

1%

8%

-0.1%

-0.2%

-0.4%

8%

-11.1%

1%

3%

2%

0.3%

1%

2%

4%

0.9%

0.2%

-3.5%

-1.7%

-3.3%

1%

Miniclip

5%

4%

3%

1%

0.1%

4%

% Change

1%

0.9%

-1.3%

-2.2%

-1.5%

0.1%

Indiagames*

2%

4%

0.0%

3%

0.7%

3%

2%

3%

0.0%

2%

13%

3%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

3%

3%

1%

4%

0.7%

2%

% Change

% Change Contest2Win % Change Onlinegames* % Change MSN % Change

2%

2%

0.0%

2%

0.1%

2%

-0.3%

0.9%

-7.4%

-1.5%

-3.0%

-1.6%

Base: 5,089(CY), 3,469(PY)

97

Online Matrimonial Search

Table 36: Download mobile content Website Yahoo % Change

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

12%

11%

7%

12%

72%

15%

-10.2%

-18.0%

-22.0%

-8.5%

25%

-11.1%

Rediff

15%

12%

2%

12%

5%

12%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

5%

7%

76%

11%

6%

11%

-4.1%

2%

57%

6%

4%

4%

Google % Change Nokia

10%

12%

1%

10%

2%

9%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indiatimes

7%

8%

5%

15%

1%

7%

% Change

-8.4%

-5.0%

-14.0%

-21.3%

-8.2%

-10.2%

5%

5%

1%

2%

0.0%

4%

Ringtones

4%

3%

0.5%

3%

0.8%

4%

% Change

2%

0.8%

-2.0%

-1.3%

0.8%

0.9%

Hutch

4%

4%

0.1%

2%

0.7%

3%

% Change

2%

2%

0.1%

2%

-0.2%

2%

Mobile9* % Change

Airtel % Change

4%

3%

0.1%

2%

2%

3%

0.3%

-0.9%

-2.7%

-0.8%

2%

-0.2%

Funmaza

2%

3%

0.2%

5%

1%

2%

% Change

2%

-1.1%

-1.9%

5%

-3.2%

-0.3%

Base: 5,065(CY), 3,151(PY)

98

India Online 2007

Table 37: Preferred instant messaging applications Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Yahoo

67%

66%

22%

63%

92%

61%

Google Talk

12%

9%

72%

12%

3%

14%

Rediffbol

11%

9%

3%

11%

3%

11%

MSN

6%

6%

2%

6%

1%

5%

Orkut

2%

3%

0.6%

1%

0.0%

2%

Meebo

1%

3%

0.5%

3%

0.3%

1%

Indiatimes

0.4%

0.6%

0.0%

0.1%

0.1%

0.6%

Skype

0.3%

0.9%

0.0%

0.5%

0.0%

0.5%

AIM

0.4%

0.4%

0.0%

0.1%

0.0%

0.3%

2%

2%

0.1%

2%

0.4%

4%

Others

Base: 5,415

99

Online Matrimonial Search

Table 38: Download music Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Raaga

24%

27%

8%

34%

5%

21%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

7%

8%

3%

7%

65%

11%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

3%

4%

75%

6%

5%

9%

-2.7%

-1.9%

73%

3%

3%

3%

Music

4%

4%

0.9%

0.7%

0.0%

5%

% Change

2%

1%

0.3%

-3.8%

0.0%

2%

Yahoo % Change Google % Change

Musicindiaonline

4%

4%

2%

5%

0.1%

4%

-0.1%

-2.2%

-6.0%

2%

-4.6%

-0.8%

Rediff

3%

2%

0.8%

0.4%

2%

4%

% Change

1%

-0.2%

-1.8%

-2.3%

-0.3%

1%

Cooltoad

4%

4%

2%

4%

1%

3%

-3.9%

-1.3%

-1.0%

0.7%

0.2%

-3.3%

2%

5%

0.2%

0.8%

0.0%

2%

-2.6%

2%

-14.6%

-2.0%

-2.0%

-1.3%

% Change

% Change Mp3 % Change Tamilsongs

3%

1%

0.0%

0.0%

0.1%

2%

% Change

3%

0.9%

0.0%

-0.5%

0.1%

2%

Youtube*

3%

1%

0.0%

1%

0.5%

2%

% Change

Base: 5,343(CY), 3,987(PY)

100

India Online 2007

Table 39: Sports content Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

28%

38%

10%

33%

14%

28%

10%

8%

2%

11%

75%

13%

-0.1%

-14.3%

-5.4%

7%

35%

-1.3%

14%

12%

0.5%

12%

0.8%

10%

% Change

4%

7%

-0.6%

4%

-5.2%

3%

Google

6%

4%

81%

7%

2%

10%

% Change

2%

-0.6%

78%

3%

0.6%

6%

Espnstarsports* % Change Yahoo % Change Cricinfo

Rediff

9%

6%

0.7%

7%

2%

8%

0.6%

0.0%

-4.9%

3%

-16.8%

0.3%

Sports

5%

3%

0.6%

6%

0.0%

6%

% Change

1%

0.1%

0.1%

3%

-0.3%

3%

Indiatimes

4%

3%

0.9%

3%

0.9%

3%

% Change

-3.9%

-1.6%

-4.9%

-15.4%

-2.2%

-5.0%

3%

2%

0.0%

4%

0.7%

2%

-3.8%

0.7%

-2.1%

2%

0.4%

-1.7%

% Change

NDTV % Change Sify % Change

3%

2%

0.2%

2%

0.5%

2%

-3.4%

-0.5%

-0.9%

-0.1%

-0.2%

-1.7%

Tensports

2%

4%

0.1%

0.6%

0.5%

2%

% Change

-1.4%

-0.1%

0.1%

-1.9%

-0.4%

-1.0%

Base: 5,249(CY), 4,020(PY)

101

Online Matrimonial Search

Table 40: Cinema content Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Yahoo

7%

7%

2%

7%

80%

12%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Google

7%

4%

84%

9%

6%

11%

% Change

2%

0.0%

67%

4%

5%

6%

Bollywood

5%

9%

2%

4%

0.3%

5%

% Change

1%

3%

-0.2%

-0.5%

-12.2%

0.1%

Rediff % Change Cinema % Change PVR Cinemas % Change Indiafm % Change

5%

3%

0.1%

3%

2%

5%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

4%

4%

0.2%

3%

0.0%

5%

-1.4%

1%

-5.9%

0.9%

-9.3%

0.7%

5%

6%

1%

10%

1%

5%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

4%

5%

1%

5%

0.4%

4%

-1.5%

-0.8%

-2.3%

-2.0%

-0.9%

-1.9%

Movies

3%

4%

0.6%

6%

2%

4%

% Change

2%

2%

-1.9%

4%

1%

2%

Santabanta

3%

4%

1%

5%

3%

3%

% Change

2%

-1.6%

1%

2%

2%

-0.6%

Indiatimes

3%

4%

0.0%

4%

0.7%

3%

% Change

-6.3%

0.3%

-4.5%

-17.4%

-1.5%

-5.2%

Base: 5,207(CY), 3,132(PY)

102

India Online 2007

Table 41: Most used local language websites (other than English) Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Google

11%

12%

74%

2%

10%

14%

Yahoo

4%

7%

3%

15%

57%

9%

Malayalamanorama

9%

4%

0.0%

18%

3%

8%

12%

6%

8%

2%

15%

7%

3%

6%

2%

18%

0.0%

5%

0.0%

0.3%

0.0%

0.0%

0.0%

4%

Marathiworld

4%

7%

2%

3%

0.7%

3%

Thinamalar

6%

2%

3%

0.0%

0.5%

3%

Webulagam

2%

4%

0.0%

0.4%

1%

3%

Rediff

3%

1%

0.0%

1%

2%

3%

Eeandu Webduniya Keralakaumudi

Base: 865

103

Online Matrimonial Search

Table 42: Preferred blog sites Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Google

21%

18%

71%

30%

8%

23%

Yahoo

19%

17%

16%

9%

38%

19%

Rediff

12%

9%

3%

5%

0.5%

10%

Blogger

15%

12%

0.1%

18%

2%

10%

Ibibo

7%

17%

4%

12%

4%

9%

Blogspot

7%

9%

2%

5%

4%

9%

0.4%

0.3%

0.0%

0.0%

37%

3%

1%

4%

0.0%

13%

0.3%

2%

Tagged Hi5 Indiatimes Youtube

0.9%

3%

2%

0.3%

0.3%

2%

1%

0.6%

0.0%

0.2%

2%

2%

Base: 1,307

104

India Online 2007

Table 43: Preferred astrology website Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Yahoo

18%

19%

6%

16%

84%

22%

Astrology

22%

21%

6%

21%

3%

19%

6%

8%

83%

13%

7%

13%

Google Rediff

10%

9%

1%

9%

3%

10%

Indiatimes astrospeak

8%

10%

0.5%

9%

0.2%

7%

Sarafreder

4%

2%

0.5%

2%

0.0%

3%

Sify

5%

3%

0.1%

0.7%

0.3%

3%

MSN

1%

2%

0.5%

1%

0.8%

2%

Horoscope

4%

2%

0.0%

2%

0.0%

2%

Astrolife

2%

2%

0.0%

3%

0.0%

2%

Base: 4,885

105

Online Matrimonial Search

Table 44: Preferred online learning / education website Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Google

28%

29%

91%

31%

19%

32%

Yahoo

5%

9%

2%

7%

70%

12%

Rediff

5%

3%

0.9%

5%

1%

5%

Wikipedia

8%

3%

0.5%

7%

0.5%

4%

Education

4%

5%

0.0%

4%

0.1%

4%

Onlinelearning

1%

1%

0.0%

5%

0.1%

2%

Indiatimes

2%

2%

0.0%

0.5%

2%

2%

0.5%

3%

0.8%

1%

0.2%

1%

MSN

1%

0.5%

0.0%

0.6%

0.4%

1%

Ebizel

2%

2%

1%

0.1%

0.0%

1%

W3schools

Base: 4,612

106

India Online 2007

Most Used Offline Media Brands Table 45: Favorite TV channels TV Channel Star Plus

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

10%

13%

8%

16%

14%

12%

% Change

4%

1%

6%

7%

11%

2%

Discovery

7%

7%

7%

8%

5%

7%

% Change

-2.1%

-0.2%

0.5%

3%

-6.8%

-1.1%

Sun TV

6%

3%

7%

0.4%

5%

5%

% Change

2%

-0.7%

3%

-3.0%

0.9%

2%

HBO

4%

6%

3%

8%

3%

5%

-1.2%

2%

-5.6%

4%

0.5%

0.3%

% Change NDTV % Change Aajtak

6%

4%

2%

5%

2%

5%

0.6%

-0.7%

-7.5%

0.7%

-0.9%

0.1%

4%

5%

3%

4%

2%

4%

-0.2%

1%

2%

-1.2%

-0.8%

0.6%

Sony

6%

4%

4%

4%

6%

4%

% Change

2%

-1.3%

2%

0.5%

3%

0.0%

Zee TV

3%

6%

3%

4%

4%

4%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Ten Sports

4%

4%

3%

1%

2%

4%

% Change

2%

0.7%

2%

-0.5%

0.8%

0.6%

2%

3%

10%

1%

6%

3%

-1.6%

0.8%

10%

-2.6%

-6.5%

-0.1%

% Change

M TV % Change

Base: 6,005(CY), 6,697(PY)

107

Online Matrimonial Search

Table 46: Favorite newspapers Newspaper The Times of India

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

31%

39%

36%

41%

31%

33%

% Change

-10.2%

8%

-0.6%

4%

-8.6%

-1.8%

The Hindu

23%

11%

22%

12%

13%

20%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

5%

6%

7%

8%

10%

6%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Deccan Chronicle

5%

5%

7%

3%

5%

5%

% Change

5%

3%

7%

3%

2%

3%

The Hindustan Times % Change

Eenadu

3%

2%

4%

3%

1%

3%

0.9%

0.8%

4%

-0.2%

-4.2%

0.7%

Malyalam Manorama

5%

0.7%

3%

1%

2%

3%

% Change

3%

-1.7%

-5.7%

0.2%

0.6%

0.4%

Dainik Bhaskar

2%

3%

3%

0.5%

5%

2%

% Change

1%

0.7%

3%

-1.6%

-12.9%

-0.4%

The Telegraph

1%

4%

0.8%

1%

3%

2%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

2%

2%

2%

1%

3%

2%

-1.0%

-1.5%

2%

-2.2%

1%

-1.0%

% Change

% Change Indian Express % Change The Tribune % Change

2%

2%

0.7%

4%

3%

2%

-0.1%

-4.3%

-1.1%

2%

1%

-1.9%

Base: 5,969(CY), 6,362(PY)

108

India Online 2007

Table 47: Favorite magazines Magazine

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

24%

29%

23%

25%

20%

25%

% Change

-5.2%

3%

-17.6%

-10.3%

-3.1%

-3.4%

The Week

7%

3%

5%

10%

6%

6%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

6%

6%

5%

6%

7%

5%

-0.3%

-1.1%

-0.1%

1%

3%

-0.6%

Sports Star

6%

3%

9%

2%

0.8%

5%

% Change

5%

1%

8%

0.3%

-0.9%

3%

India Today

Reader's Digest % Change

Femina % Change Outlook % Change Film Fare % Change Digit % Change Business World % Change Star Dust % Change

3%

5%

4%

3%

5%

4%

-2.7%

-1.4%

2%

1%

-1.6%

-1.9%

4%

4%

4%

3%

0.4%

3%

-3.3%

-1.9%

-7.4%

-2.9%

-15.3%

-2.7%

1%

4%

2%

6%

4%

3%

-1.0%

2%

2%

5%

4%

0.7%

2%

2%

0.7%

3%

1%

2%

-1.7%

-2.6%

-2.0%

0.0%

-1.3%

-1.2%

3%

2%

2%

3%

0.4%

2%

0.4%

0.1%

-2.4%

0.8%

-0.6%

0.2%

1%

2%

2%

3%

2%

2%

-0.1%

0.5%

-0.4%

2%

2%

0.3%

Base: 5,304(CY), 5,688(PY)

109

Online Matrimonial Search

Table 48: Favorite radio channels Radio Channel

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Radio Mirchi

41%

39%

24%

40%

22%

37%

% Change

11%

13%

-23.9%

13%

-14.6%

10%

Red FM

12%

14%

20%

12%

16%

13%

% Change AIR % Change

4%

6%

16%

6%

13%

5%

11%

9%

15%

12%

17%

11%

3%

-4.3%

9%

-6.9%

7%

-0.8%

Radio City

10%

12%

7%

15%

13%

11%

% Change

-3.3%

-0.3%

-1.1%

4%

-12.6%

-2.0%

Suryan FM

6%

5%

8%

0.3%

8%

7%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

7%

6%

0.7%

6%

2%

5%

4%

4%

10%

5%

12%

5%

-25.8%

-23.6%

-14.6%

-23.8%

-6.5%

-23.9%

3%

3%

8%

2%

3%

3%

% Change

0.5%

0.0%

8%

0.5%

3%

1%

Fever FM*

2%

3%

4%

4%

6%

2%

0.4%

0.3%

2%

4%

0.5%

1%

-0.7%

-1.2%

2%

2%

0.5%

0.0%

Big FM* % Change AIR FM GOLD % Change AIR FM RAINBOW

% Change BBC % Change

Base: 4,162(CY), 5,385(PY)

110

India Online 2007

Response to Online Marketing Stimuli Chart 50: Response to online marketing stimulus Clicked a sponsored search ad

Current Year

Clicked a banner ad

Clicked a product/service e-mailer 60%

40%

54%

54%

50%

46% 41%

41%

49% 41%

42% 39% 33%

27% 17%

16%

20%

21%

19%

17% 13%

0% BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Base: 5,344

Chart 36: Response to online marketing stimulus Change from PY 30% 17%

20%

13%

9% 4%

4%

0%

-3%

-10% -20%

20%

9%

10% 0%

15%

-4%

1%

2%

-1%

-6%

-9%

-30%

-15% -30%

Base: 5,344(CY), 6,865(PY)

111

Online Matrimonial Search

Offline Brands Recalled Table 49: TOM recall for brands Brand

BM

Shaadi

Google

Jeevansaathi

Nokia

9%

8%

7%

% Change

3%

2%

2%

Sony

9%

7%

% Change

3%

Tata

5%

% Change

Yahoo

AMU

10%

5%

8%

4%

-5.8%

2%

5%

8%

4%

8%

2%

-20.8%

4%

2%

2%

4%

3%

5%

9%

5%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

LG

4%

5%

3%

7%

7%

4%

% Change

2%

0.5%

-0.3%

3%

3%

0.3%

Reliance

3%

4%

3%

2%

4%

3%

-0.1%

0.9%

1%

-1.6%

2%

0.5%

HLL

4%

2%

0.2%

2%

3%

3%

% Change

3%

1%

-3.5%

-0.5%

-0.6%

2%

Nike

3%

3%

4%

0.9%

5%

3%

% Change

% Change

-4.0%

0.0%

3%

-0.2%

3%

-1.0%

Colgate

3%

2%

0.6%

3%

2%

3%

% Change

1%

0.3%

0.1%

-0.9%

0.4%

0.6%

Samsung

2%

2%

1%

5%

2%

2%

-0.4%

-0.2%

-1.9%

0.4%

2%

-0.3%

2%

2%

4%

2%

0.4%

2%

-0.4%

-0.5%

2%

-0.5%

-0.2%

-0.5%

% Change Pepsi % Change

Base: 6,486(CY), 7,421(PY)

112

Segment Wise Detailed Tables

113

Table 1: Gender breakup Gender

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Male

84%

83%

85%

76%

83%

83%

Female

16%

17%

15%

24%

17%

17%

Sample Base

Table 2: Age group distribution Age Group

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

13-18 yrs

6%

9%

17%

3%

19%

9%

19-24 yrs

32%

36%

41%

27%

34%

34%

25-35 yrs

44%

40%

33%

52%

30%

40%

36-45 yrs

10%

10%

7%

13%

6%

11%

46-55 yrs

5%

4%

1%

4%

9%

5%

Above 55 yrs

3%

2%

0.9%

1%

2%

2%

Sample Base

114

Table 3: City class - by population size City Class

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Sample Base

1,947

1,924

312

364

282

6,675

Upto 1 Lakh

10%

11%

12%

12%

16%

12%

1-5 Lakhs

13%

18%

15%

15%

14%

14%

5-10 Lakhs

31%

22%

34%

27%

28%

29%

Above 10 Lakhs

46%

49%

39%

46%

43%

45%

Yahoo

AMU

Table 4: City class - by market size City Class Sample Base

BM

Shaadi

Google

Jeevansaathi

1,947

1,924

312

364

282

6,675

Metro

39%

39%

32%

36%

33%

38%

Urban uptowns

15%

15%

8%

16%

13%

14%

Emerging Towns

17%

13%

23%

15%

16%

16%

Others

29%

33%

37%

34%

38%

32%

115

Table 5: City wise distribution Cities

BM

Shaadi

1,947

1,924

312

10%

13%

10%

Mumbai

8%

12%

9%

Bangalore

8%

7%

Hyderabad

8%

Chennai

7%

Kolkata Pune

Sample Base Delhi

Ahmadabad

Google

Jeevansaathi

Yahoo

AMU

364

282

6,675

15%

11%

11%

10%

9%

9%

6%

9%

6%

7%

6%

6%

4%

6%

6%

3%

3%

2%

4%

5%

3%

3%

2%

2%

2%

3%

3%

3%

3%

4%

1%

3%

1%

2%

1%

1%

2%

1%

Lucknow

0.9%

2%

2%

1%

1%

1%

Coimbatore

0.9%

0.6%

0.0%

0.5%

0.7%

1%

1%

0.6%

2%

0.8%

1%

1%

Visakhapatanam Indore

1%

1%

0.3%

0.5%

0.7%

0.9%

Nagpur

0.6%

1%

1%

2%

0.7%

0.9%

Chandigarh

0.7%

1%

1%

0.3%

1%

0.8%

1%

0.1%

2%

0.5%

0.7%

0.8%

Jaipur

1%

0.7%

0.0%

2%

1%

0.7%

Bhopal

0.6%

0.5%

1%

0.8%

0.7%

0.6%

Faridabad

0.6%

0.7%

0.6%

1%

0.7%

0.6%

Ludhiana

0.7%

0.7%

0.0%

0.8%

0.4%

0.6%

Patna

0.7%

0.8%

0.3%

0.3%

0.0%

0.6%

Surat

0.5%

1%

0.3%

0.5%

1%

0.6%

Vadodara

0.5%

0.5%

0.6%

1%

1%

0.6%

Vijayavada

0.8%

0.4%

1%

0.5%

0.0%

0.6%

Bhubaneswar

0.7%

0.3%

0.6%

0.8%

0.0%

0.5%

Kochi

0.7%

0.4%

0.0%

0.8%

0.0%

0.5%

kanpur

0.4%

0.3%

0.3%

1%

0.4%

0.4%

Madurai

0.6%

0.3%

0.0%

0.0%

0.0%

0.4%

Mysore

0.4%

0.4%

0.3%

0.5%

0.7%

0.4%

Agra

0.2%

0.5%

0.6%

0.8%

0.7%

0.3%

Allahabad

0.1%

0.5%

0.3%

0.0%

0.4%

0.3%

Amritsar

0.1%

0.3%

0.6%

0.5%

0.4%

0.3%

Aurangabad

0.1%

0.3%

0.3%

0.3%

0.4%

0.3%

Cuttack

0.4%

0.2%

0.3%

0.5%

0.4%

0.3%

Dehradun

0.3%

0.7%

0.0%

0.0%

0.7%

0.3%

Goa

0.3%

0.5%

0.0%

0.0%

0.0%

0.3%

Guwahati

0.3%

0.4%

0.0%

0.3%

0.7%

0.3%

Meerut

0.3%

0.5%

0.0%

0.3%

0.4%

0.3%

Nashik

0.4%

0.4%

0.3%

0.5%

0.0%

0.3%

Rajkot

0.3%

0.5%

0.0%

0.0%

0.0%

0.3%

Tiruchirapalli

0.5%

0.1%

0.0%

0.3%

0.0%

0.3%

Jodhpur

0.1%

0.2%

0.0%

0.3%

0.4%

0.2%

Mangalore

0.3%

0.3%

0.0%

0.3%

0.0%

0.2%

Raipur

0.3%

0.1%

0.0%

0.3%

0.0%

0.2%

Ranchi

0.2%

0.3%

1%

0.3%

1%

0.2%

Assansol

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Dhanbad

0.1%

0.1%

0.3%

0.0%

0.0%

0.1%

Jabalpur

0.0%

0.4%

0.0%

0.0%

0.0%

0.1%

Solapur

0.1%

0.2%

0.3%

0.0%

0.4%

0.1%

Varanasi

0.1%

0.2%

0.0%

0.0%

1%

0.1%

Thiruvanathapuram

Others from North India

7%

9%

14%

10%

10%

9%

Others from South India

16%

11%

19%

10%

15%

15%

Others from East India

6%

4%

5%

3%

7%

5%

Others from West India

6%

8%

5%

8%

8%

7%

116

Table 6: Region-wise break-ups Region

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

North

17%

27%

26%

23%

24%

21%

East

11%

8%

13%

14%

15%

11%

South

50%

33%

41%

36%

34%

44%

West

22%

32%

21%

27%

27%

24%

Yahoo

AMU

Sample Base

Table 7: Preferred language of reading Language Sample Base

BM

Shaadi

Google

Jeevansaathi

1,947

1,924

312

364

282

6,675

English

42%

41%

42%

48%

28%

41%

Hindi

14%

23%

18%

20%

24%

17%

Tamil

9%

3%

4%

2%

6%

7%

Telugu

7%

5%

8%

4%

7%

7%

Malayalam

5%

2%

8%

3%

4%

5%

Marathi

3%

6%

3%

5%

6%

4%

Kannada

5%

4%

2%

4%

5%

4%

Gujarati

3%

5%

2%

3%

4%

3%

Bengali

3%

3%

2%

3%

3%

3%

Oriya

3%

0.8%

7%

4%

0.4%

2%

Punjabi

1%

2%

1%

2%

3%

2%

Urdu

1%

1%

0.8%

1%

1%

1%

Awadhi

0.8%

0.4%

0.8%

0.7%

1%

0.8%

Assamese

0.3%

0.4%

0.0%

0.0%

6%

0.5%

Konkani

0.4%

0.6%

0.1%

0.1%

0.0%

0.5%

Marwari

0.4%

0.6%

0.2%

0.0%

0.0%

0.4%

Bhojpuri

0.2%

0.2%

0.4%

0.0%

0.0%

0.2%

Sindhi

0.3%

0.2%

0.0%

0.0%

0.9%

0.2%

Tulu

0.1%

0.5%

0.0%

0.0%

0.0%

0.2%

Dogri

0.0%

0.1%

0.4%

0.2%

0.0%

0.1%

Haryanvi

0.2%

0.1%

0.3%

0.2%

0.0%

0.1%

Kashmiri

0.1%

0.2%

0.2%

0.0%

0.0%

0.1%

Maithili

0.0%

0.1%

0.0%

0.0%

0.2%

0.1%

Bodo

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Bundeli

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Chhattisgarhi

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Kanauji

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Kurchi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Manipuri

0.1%

0.0%

0.1%

0.0%

0.2%

0.0%

Magahi

0.0%

0.0%

0.3%

0.0%

0.2%

0.0%

Nepali

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Sanskrit

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Santhali

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

1%

0.3%

0.9%

0.2%

0.6%

0.5%

Others

117

Table 8: Socio economic classification SEC Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

SEC A

29%

26%

19%

34%

21%

26%

SEC B

31%

33%

24%

26%

28%

31%

SEC C

24%

21%

29%

21%

22%

24%

SEC D

12%

13%

17%

16%

18%

13%

SEC E

4%

8%

11%

3%

12%

6%

Table 9: Highest educational qualification Educational Qualification

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

8%

14%

15%

6%

23%

12%

College but not Graduate

21%

22%

31%

22%

19%

22%

Grad. & above - gen.

41%

39%

32%

39%

39%

39%

Grad. & above - proff.

30%

26%

22%

32%

19%

27%

Sample Base Up to SSC/HSC

Table 10: Occupational break up Occupation

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Sample Base

1,947

1,924

312

364

282

6,675

Unemployed

32%

36%

45%

23%

50%

36%

Employed

68%

64%

55%

77%

50%

65%

118

Table 11: Function / field of occupation Function / Field Of Occupation

BM

Shaadi

Yahoo

AMU

1,280

1,209

154

16%

17%

18%

277

137

4,174

18%

14%

16%

Advertising/PR/Media

3%

4%

2%

4%

2%

3%

Finance

9%

9%

HR

3%

3%

8%

6%

10%

9%

2%

5%

2%

2%

IT/Software

18%

Manufacturing

11%

20%

23%

24%

12%

21%

11%

9%

7%

8%

11%

Administration

12%

10%

6%

8%

16%

11%

Academics

4%

3%

0.8%

7%

2%

4%

Consultancy

5%

6%

5%

4%

6%

5%

19%

17%

26%

17%

29%

18%

Sample Base Marketing/Sales

Others

Google

Jeevansaathi

Table 12: Head of the household Head Of The Household

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Head of the HH

50%

44%

41%

53%

47%

47%

Not head of the HH

50%

56%

59%

47%

53%

53%

Sample Base

Table 13: Monthly family income Monthly Family Income

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,716

1,665

248

314

234

5,765

Upto 5K

12%

12%

18%

9%

21%

13%

5-10K

22%

24%

24%

24%

26%

25%

10-20K

27%

27%

31%

25%

28%

26%

20-30K

14%

13%

10%

15%

9%

13%

30-50K

12%

9%

7%

9%

5%

10%

50-75K

4%

5%

2%

4%

3%

4%

75-100K

3%

3%

3%

10%

4%

4%

Above 100K

6%

7%

5%

5%

5%

6%

Sample Base

119

Table 14: Most expensive vehicle owned by the household Vehicle Owned

BM

Shaadi

Google

Jeevansaathi

1,947 6%

1,924

312

5%

10%

Motor-Cycle/Scooter

47%

44%

Small Car (Up to Rs.4 lakhs)

17%

Mid-Size Car (Rs.4 to 8 lakhs)

9%

Premium/Luxury Car (Above Rs.8 lakhs) Others

Sample Base Bi-Cycle

Don't own a vehicle

Yahoo

AMU

364

282

6,675

5%

14%

7%

37%

44%

38%

45%

19%

17%

16%

14%

17%

10%

7%

8%

13%

8%

1%

2%

2%

0.8%

3%

2%

1%

0.8%

1%

1%

2%

1%

18%

20%

26%

24%

17%

20%

Table 15: Ownership of credit cards (individually) Credit Cards Owned

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Single Card

19%

18%

13%

21%

13%

18%

Multiple Cards

18%

15%

11%

15%

12%

15%

No Credit Card

64%

67%

76%

63%

75%

67%

Sample Base

120

Table 16: Household asset ownership Assets

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Color TV

94%

94%

88%

95%

90%

93%

Mobile Phone

92%

91%

87%

94%

86%

90%

Bank Account

86%

84%

71%

85%

79%

82%

Fridge

77%

78%

65%

81%

68%

75%

Cable TV/DTH

74%

74%

66%

71%

71%

73%

Computer/Laptop

70%

69%

64%

66%

65%

68%

Camera

68%

66%

60%

67%

65%

65%

Landline Phone

64%

63%

60%

61%

61%

62%

Life Insurance

63%

62%

50%

60%

60%

60%

Home

61%

59%

58%

58%

55%

58%

Debit Card

61%

58%

45%

60%

48%

56%

Music System/DVD/MP3

59%

58%

52%

56%

52%

56%

Washing Machine

56%

56%

56%

64%

57%

55%

Credit Card

40%

35%

29%

36%

32%

36%

Fixed Deposits

37%

36%

28%

28%

34%

34%

Med. Insurance/CGHS

35%

32%

28%

32%

35%

32%

Air Conditioner

26%

24%

22%

20%

26%

24%

Microwave

26%

24%

22%

22%

28%

24%

Mutual Funds

23%

23%

15%

20%

21%

22%

Video Camera

22%

21%

23%

17%

32%

21%

Demat Account

23%

23%

15%

20%

18%

20%

Share of Companies

21%

21%

13%

17%

16%

19%

IPod

11%

13%

9%

8%

18%

12%

Chit Fund Deposits

10%

6%

10%

5%

4%

8%

Sample Base

Table 17: Current loan liabilities Loan Liabilities

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Home Loan

41%

44%

46%

47%

53%

43%

Car Loan

12%

12%

11%

13%

10%

12%

Two-wheeler Loan

14%

15%

17%

11%

13%

15%

Education Loan

10%

9%

9%

6%

8%

10%

Business Loan

5%

4%

4%

0.9%

4%

4%

Personal Loan

26%

20%

13%

20%

15%

22%

3%

3%

5%

2%

1%

3%

0.2%

0.2%

0.0%

0.0%

0.0%

0.1%

9%

8%

13%

11%

8%

9%

Sample Base

Consumer Durables Other None of Above

121

Table 18: Years of experience in using internet Experience Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Less Than 6 Months

6%

8%

10%

4%

10%

8%

6 Months-1 year

7%

8%

7%

7%

11%

9%

1-2 years

13%

13%

23%

12%

23%

15%

2-5 years

30%

27%

29%

22%

22%

27%

5-6 years

14%

14%

9%

14%

12%

13%

6 years and above

31%

29%

21%

41%

23%

29%

Table 19: Place of accessing internet Place Of Access

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Home

62%

62%

56%

60%

59%

61%

Place of work

83%

79%

78%

84%

82%

81%

Cyber cafe

55%

50%

49%

54%

54%

51%

9%

6%

7%

5%

9%

7%

Sample Base

In transit

Table 20: Type of internet connection at home Type Of Internet Connection

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,209

1,222

191

211

157

4,050

Regular Dial Up

14%

14%

19%

18%

14%

15%

Broadband Dial Up

28%

28%

24%

29%

24%

27%

24 Hrs Broadband

32%

33%

31%

28%

32%

33%

Mobile Connection

6%

7%

10%

6%

6%

7%

0.9%

1%

2%

2%

3%

1%

Sample Base

Wi Fi Connection Cable

11%

10%

8%

6%

10%

10%

0.8%

0.6%

0.0%

0.4%

0.8%

0.5%

Others

2%

1%

2%

6%

1%

2%

Don't Know

5%

6%

4%

6%

9%

5%

Lease/Dedicated line

122

Table 21: Type of internet connection at office Type Of Internet Connection

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,624

1,556

239

300

225

5,447

5%

7%

4%

5%

9%

6%

Broadband Dial Up

27%

23%

24%

22%

19%

24%

24 Hrs Broadband

34%

35%

30%

34%

33%

34%

Mobile Connection

2%

2%

3%

3%

3%

2%

Wi Fi Connection

2%

3%

2%

3%

3%

3%

Cable

7%

5%

14%

5%

8%

7%

Lease/Dedicated line

7%

7%

6%

15%

4%

7%

Sample Base Regular Dial Up

Others Don't Know

2%

2%

2%

2%

0.4%

2%

13%

16%

17%

13%

22%

16%

Table 22: Service provider subscribed to at home Service Provider

BM

Shaadi

Google

Jeevansaathi

Sample Base

1,209

VSNL / Tata

11%

1,222

191

9%

10%

BSNL/Sancharnet

34%

34%

MTNL

3%

Reliance

6%

Sify

Yahoo

AMU

211

157

4,050

8%

12%

10%

35%

30%

35%

35%

8%

6%

6%

3%

5%

4%

5%

4%

2%

5%

7%

6%

6%

6%

7%

7%

0.2%

0.2%

0.3%

0.1%

0.8%

0.2%

Airtel/Bharti

17%

20%

16%

23%

13%

18%

Local Cable Operator

Spectranet

10%

8%

6%

8%

8%

9%

Others

7%

6%

10%

13%

14%

8%

Don't Know

4%

4%

5%

3%

5%

4%

123

Table 23: Service provider subscribed to at office Service Provider

BM

Shaadi

Google

Sample Base

1,624

1,556

239

VSNL / Tata

11%

12%

7%

BSNL/Sancharnet

29%

27%

28%

MTNL

3%

5%

Reliance

6%

7%

Sify

Jeevansaathi

Yahoo

AMU

300

225

5,447

11%

12%

11%

33%

26%

28%

4%

3%

6%

4%

4%

4%

6%

6%

5%

4%

9%

2%

3%

4%

0.4%

0.2%

0.4%

0.0%

0.6%

0.3%

19%

18%

11%

19%

10%

17%

Local Cable Operator

5%

4%

2%

5%

4%

5%

Others

6%

6%

13%

7%

15%

8%

15%

17%

21%

16%

19%

17%

Spectranet Airtel/Bharti

Don't Know

Table 24: Frequency of accessing internet from home Frequency

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,162

1,191

182

207

149

3,905

Over 5 times a Day

28%

29%

29%

36%

15%

28%

2-5 times a Day

29%

28%

23%

25%

37%

28%

Once Daily

Sample Base

32%

31%

37%

27%

27%

31%

Once In 2-3 Days

7%

8%

7%

8%

12%

8%

Once a Week

4%

3%

3%

5%

8%

4%

1-3 times a Month

0.7%

0.4%

0.2%

0.0%

1%

0.6%

Once in More than a Month

0.2%

2%

0.5%

0.0%

0.9%

0.8%

Table 25: Frequency of accessing internet from office Frequency

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,481

1,444

211

275

191

4,947

Over 5 times a Day

43%

43%

47%

48%

18%

42%

2-5 times a Day

27%

23%

19%

19%

24%

24%

Once Daily

Sample Base

21%

23%

26%

21%

40%

23%

Once In 2-3 Days

5%

6%

5%

8%

8%

6%

Once a Week

3%

3%

4%

3%

5%

3%

1%

1%

0.7%

2%

1%

1%

0.9%

1%

0.5%

0.1%

4%

1%

1-3 times a Month Once in More than a Month

124

Table 26: Time of the day accessing internet from home Time Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,147

1,170

179

205

141

3,843

Before 9.00 AM

7%

5%

1%

4%

6%

6%

9.00 AM-12.00 Noon

8%

7%

15%

10%

5%

8%

12.00 Noon - 3.00 PM

6%

6%

5%

4%

5%

6%

3.00 PM-6.00 PM

4%

6%

4%

4%

20%

5%

6.00 PM - 9.00 PM

16%

15%

17%

15%

19%

17%

9.00 PM - 12.00 Midnight

38%

39%

35%

31%

28%

36%

After 12.00 Midnight

3%

4%

3%

3%

3%

3%

Throughout the Day

20%

21%

20%

28%

15%

20%

Table 27: Time of the day accessing internet from office Time

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,479

1,445

2%

3%

213

273

190

4,955

3%

0.0%

1%

2%

9.00 AM-12.00 Noon

21%

19%

20%

16%

21%

21%

12.00 Noon - 3.00 PM 3.00 PM-6.00 PM

22%

21%

15%

22%

19%

20%

13%

13%

13%

13%

16%

13%

6.00 PM - 9.00 PM

7%

7%

13%

5%

9%

7%

9.00 PM - 12.00 Midnight

5%

2%

3%

3%

13%

4%

After 12.00 Midnight

1%

1%

2%

0.4%

2%

1%

Throughout the Day

29%

34%

32%

40%

20%

31%

Sample Base Before 9.00 AM

Table 28: Duration of internet usage from home Duration Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,159

1,182

178

206

145

3,881

Less than 30 Minutes

12%

9%

9%

9%

19%

11%

30 to 60 Minutes

26%

24%

20%

22%

24%

25%

1-2 Hours

34%

37%

41%

33%

26%

36%

2-5 Hours

21%

22%

21%

24%

29%

21%

5-8 Hours

5%

4%

6%

4%

1%

4%

More than 8 Hours

2%

3%

4%

7%

1%

4%

125

Table 29: Duration of internet usage from office Duration Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,455

1,403

207

272

192

4,839

Less than 30 Minutes

15%

18%

16%

15%

17%

17%

30 to 60 Minutes

24%

23%

19%

25%

27%

24%

1-2 Hours

26%

24%

29%

29%

30%

26%

2-5 Hours

19%

18%

19%

16%

20%

18%

5-8 Hours

8%

10%

6%

7%

4%

8%

More than 8 Hours

8%

7%

12%

8%

3%

8%

Table 30: Duration of internet usage during weekdays Duration

BM

Shaadi

Google

1,761

1,730

7%

5%

30 to 60 Minutes

16%

1-2 Hours

29%

2-5 Hours

30%

5-8 Hours More than 8 Hours

Sample Base Less than 30 Minutes

Jeevansaathi

Yahoo

AMU

279

331

247

6,009

5%

10%

6%

6%

16%

18%

12%

20%

16%

35%

32%

29%

27%

31%

26%

27%

28%

34%

28%

9%

9%

14%

10%

5%

9%

9%

10%

6%

13%

8%

10%

Table 31: Duration of internet usage during weekends Duration

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,600

1,583

248

293

222

5,427

Less than 30 Minutes

10%

8%

6%

10%

8%

9%

30 to 60 Minutes

14%

13%

17%

16%

19%

15%

1-2 Hours

29%

30%

29%

28%

24%

29%

2-5 Hours

25%

27%

24%

26%

20%

25%

5-8 Hours

13%

10%

13%

9%

20%

11%

More than 8 Hours

10%

12%

11%

12%

11%

11%

Sample Base

126

Table 32: Duration of PC usage from home Duration

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,271

1,272

194

212

161

4,185

8%

8%

6%

8%

8%

8%

30 to 60 Minutes

18%

19%

17%

18%

18%

19%

1-2 Hours

38%

37%

36%

36%

39%

37%

2-5 Hours

25%

23%

20%

21%

21%

23%

5-8 Hours

7%

7%

14%

5%

11%

8%

More than 8 Hours

5%

6%

8%

12%

3%

6%

Sample Base Less than 30 Minutes

Table 33: Duration of PC usage from office Duration Sample Base Less than 30 Minutes 30 to 60 Minutes

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,525

1,465

220

282

207

5,079

4%

4%

4%

5%

3%

4%

7%

9%

11%

6%

11%

8%

1-2 Hours

14%

15%

14%

15%

33%

15%

2-5 Hours

25%

20%

17%

22%

12%

21%

5-8 Hours

28%

27%

29%

23%

27%

29%

More than 8 Hours

23%

25%

26%

29%

15%

23%

Table 34: Time spent by internet users on watching TV Time Spent

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Sample Base

1,744

1,722

266

322

249

5,933

Less than 30 Minutes

14%

16%

23%

15%

17%

15%

30 to 60 Minutes

29%

25%

25%

28%

30%

27%

1-2 Hours

42%

45%

38%

42%

38%

43%

2-5 Hours

13%

13%

11%

15%

13%

12%

5-8 Hours

1%

1%

2%

0.1%

0.8%

1%

0.8%

0.5%

0.7%

0.4%

1%

0.7%

More than 8 Hours

127

Table 35: Time spent by internet users on reading newspaper Time Spent

BM

Shaadi

Sample Base

Google

Jeevansaathi

Yahoo

AMU

1,781

1,753

276

334

247

6,053

Less than 30 Minutes

46%

48%

46%

41%

47%

46%

30 to 60 Minutes

41%

40%

38%

48%

31%

41%

1-2 Hours

12%

11%

15%

11%

14%

12%

2-5 Hours

0.6%

0.7%

1%

0.5%

9%

1%

5-8 Hours

0.1%

0.2%

0.3%

0.0%

0.3%

0.1%

More than 8 Hours

0.2%

0.0%

0.5%

0.0%

0.0%

0.1%

Table 36: Time spent by internet users on listening to radio Time Spent

BM

Shaadi

Sample Base

Google

Jeevansaathi

Yahoo

AMU

1,223

1,192

183

228

169

4,118

Less than 30 Minutes

47%

44%

42%

46%

31%

44%

30 to 60 Minutes

26%

27%

30%

27%

21%

27%

1-2 Hours

19%

20%

20%

24%

20%

20%

2-5 Hours

5%

6%

7%

4%

12%

6%

5-8 Hours

1%

1%

0.8%

0.0%

3%

1%

More than 8 Hours

2%

2%

1%

0.3%

12%

2%

Table 37: Professional activities Professional Activities

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,943

1,928

452

312

364

6,683

Emailing - work related

90%

85%

87%

84%

88%

87%

Job Search

92%

94%

93%

99%

90%

94%

Check business/Financial news

35%

34%

31%

25%

40%

34%

Look for Seminar/workshops

28%

28%

29%

26%

29%

28%

Search work related info

58%

54%

52%

45%

53%

53%

Business/prof. networking

32%

30%

29%

30%

32%

31%

Check business travel info.

35%

37%

34%

48%

41%

38%

Instant messaging

77%

82%

81%

98%

80%

83%

None of the Above

0.4%

0.2%

0.8%

0.0%

0.7%

0.3%

Sample Base

128

Table 38: Personal activities Personal Activities Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,943

1,928

452

312

364

6,683

Emailing - personal

94%

89%

85%

86%

93%

90%

Dating/Friendship

71%

77%

77%

98%

69%

78%

Check personal travel info.

53%

50%

54%

37%

52%

51%

Chatting

64%

70%

71%

64%

62%

66%

Matrimonial search

100%

100%

100%

100%

100%

100%

Share pictures

45%

47%

50%

42%

50%

46%

Check news

77%

81%

82%

99%

78%

83%

Check health & lifestyle info

36%

35%

29%

31%

37%

35%

Check Sports

77%

81%

81%

99%

75%

83%

Astrology

65%

70%

65%

98%

70%

73%

Check cinema content

34%

36%

34%

29%

25%

33%

Check hobby related info

33%

35%

35%

30%

31%

34%

Social networking/communities

58%

66%

67%

98%

63%

69%

Search for product information

52%

45%

48%

45%

49%

47%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

None of the above

Table 39: Downloading activities Downloading Activities

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Music

76%

82%

99%

74%

98%

83%

Online games

73%

79%

99%

71%

99%

80%

Mobile contents

70%

76%

98%

70%

95%

77%

Educational / Learning material

61%

67%

97%

67%

96%

71%

Screensavers/wallpapers

51%

52%

44%

45%

54%

51%

Adult content

23%

25%

21%

23%

23%

23%

Movies

36%

36%

34%

31%

34%

36%

6%

3%

0.0%

7%

0.2%

4%

Sample Base

None of the above

129

Table 40: E-commerce related activities E-Commerce Related Activities Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,929

1,907

310

359

282

6,622

E-greetings

67%

66%

58%

73%

59%

66%

Net telephony

17%

19%

18%

15%

12%

18%

Online bill payment

30%

30%

19%

28%

29%

28%

Book air tickets

28%

28%

24%

30%

28%

27%

Book train tickets

34%

33%

31%

36%

37%

34%

Book hotels

10%

11%

15%

10%

15%

11%

Buy non-travel products

31%

30%

16%

31%

17%

27%

Net banking

39%

38%

30%

33%

33%

36%

Check real estate info

57%

65%

98%

63%

94%

67%

Check financial info

64%

73%

98%

67%

95%

74%

Online stock trading

19%

19%

15%

16%

17%

17%

5%

4%

0.0%

5%

2%

4%

None of these

Table 41: Online shopping Online Shopping

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,943

1,928

452

312

364

6,683

Searched only

41%

45%

39%

63%

46%

47%

Both searched and bought

53%

50%

54%

37%

48%

49%

5%

5%

7%

0.4%

6%

5%

Sample Base

Neither searched nor bought

Table 42: Blogging activities Blogging Activities

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,943

1,928

452

312

364

6,683

Check / read blogs at least once a week

28%

29%

31%

24%

24%

28%

Check / read blogs less than once a week

6%

5%

4%

5%

4%

5%

12%

14%

15%

12%

14%

13%

Comment on blog post less than once a week

4%

3%

3%

4%

4%

3%

Have a blog site of my own

8%

8%

14%

7%

8%

9%

63%

61%

61%

68%

68%

62%

Sample Base

Comment on blog post at least once a week

None of the above

130

Table 43: Member of an online community Member Of An Online Community Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Not-members

55%

55%

56%

54%

52%

55%

Members

45%

45%

44%

46%

48%

45%

Table 44: Membership by type of online community Membership By Type Of Online Community

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

55%

55%

56%

54%

52%

55%

Computers & Internet

5%

6%

6%

4%

15%

6%

Alumni & Schools

8%

6%

4%

8%

3%

6%

Romance & Relationships

6%

5%

3%

7%

4%

5%

Music

3%

3%

4%

3%

2%

3%

Business / Professional community

3%

4%

2%

3%

3%

3%

Games

3%

3%

2%

3%

4%

3%

Schools & Education

3%

2%

3%

3%

4%

2%

Arts & Entertainment

2%

3%

3%

2%

3%

2%

Individuals

3%

2%

4%

2%

0.2%

2%

Cultures & Community

1%

2%

4%

3%

2%

2%

Company

1%

1%

1%

2%

0.5%

1%

Religion & Beliefs

1%

1%

0.3%

1%

0.9%

1%

Travel

0.6%

1%

1%

1%

3%

1%

Science & History

0.4%

1%

2%

2%

1%

0.9%

Health, Wellness & Fitness

0.7%

0.8%

2%

0.9%

0.4%

0.8%

Family & Home

0.9%

0.4%

0.4%

0.7%

1%

0.7%

Automotive

0.2%

0.9%

1%

0.4%

0.3%

0.6%

Fashion & Beauty

0.7%

0.6%

0.6%

0.5%

1%

0.6%

Countries & Regional

0.6%

0.5%

0.5%

0.0%

0.4%

0.4%

Recreation & Sports

0.5%

0.3%

0.0%

0.0%

0.2%

0.4%

Hobbies & Crafts

0.0%

0.6%

0.6%

0.5%

0.0%

0.3%

Cities & Neighborhoods

0.3%

0.2%

0.0%

0.0%

0.5%

0.2%

Gay, Lesbian & Bi

0.3%

0.3%

0.0%

0.1%

0.7%

0.2%

Government & Politics

0.3%

0.1%

0.0%

0.0%

0.2%

0.2%

Pets & Animals

0.3%

0.1%

0.0%

0.0%

0.3%

0.2%

Food, Drink & Wine

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

Sample Base Not a member of any online

131

Table 45: Usage of other language websites Other Language Websites Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Use other language websites

13%

15%

15%

18%

14%

15%

Use only English websites

87%

85%

85%

82%

86%

85%

Table 46: Online activities desired in other languages Online Activities

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Email

67%

68%

69%

70%

62%

68%

Chatting

53%

55%

58%

47%

49%

54%

Entertainment

52%

52%

47%

43%

49%

51%

Search information

39%

38%

34%

33%

35%

37%

Online news

35%

36%

35%

38%

35%

36%

Online learning / education

36%

34%

41%

27%

37%

35%

Astrology

29%

29%

26%

35%

22%

29%

Matrimony

28%

24%

12%

31%

17%

24%

Online shopping

23%

23%

23%

24%

17%

23%

Travel related information

21%

21%

20%

18%

16%

20%

Not Interested

15%

16%

18%

17%

21%

15%

Blog

15%

16%

14%

13%

10%

15%

Sample Base

Table 47: Problems faced while surfing the internet Problems

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Difficult to connect

36%

36%

39%

38%

33%

36%

Slow website opening

68%

61%

65%

65%

57%

63%

Cumbersome navigation

15%

14%

17%

15%

10%

14%

Unsolicited ads/pop-ups

50%

46%

34%

55%

25%

44%

Lack of response to queries

27%

29%

30%

28%

27%

29%

Spam / junk mails

55%

53%

48%

60%

38%

51%

Virus / spyware

58%

51%

58%

58%

41%

53%

Lack of local language content

Sample Base

10%

9%

11%

16%

16%

11%

Never faced any problem

7%

8%

8%

7%

15%

8%

Others

1%

1%

2%

1%

2%

1%

132

Table 48: Top of mind unaided recall - all websites Website Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,898

1,884

304

354

279

6,522

Yahoo

27%

31%

23%

32%

59%

30%

Google

32%

27%

53%

33%

23%

29%

Rediff

13%

10%

4%

13%

4%

11%

Orkut

5%

4%

2%

3%

2%

4%

Gmail

3%

3%

3%

4%

0.6%

3%

Hotmail

2%

2%

0.3%

3%

0.5%

2%

Indiatimes

2%

2%

0.0%

2%

1%

1%

Funmaza

0.1%

0.0%

0.0%

0.0%

0.0%

0.7%

Sify

0.9%

0.3%

2%

0.0%

0.1%

0.6%

Contest2win

0.5%

1%

0.0%

0.4%

0.0%

0.6%

Ebay

0.5%

0.9%

0.0%

0.2%

0.0%

0.5%

MSN

0.2%

1%

0.5%

0.0%

0.7%

0.5%

Moneycontrol

0.2%

0.2%

0.0%

0.0%

0.0%

0.4%

Microsoft

0.4%

0.8%

0.1%

0.1%

0.0%

0.4%

India

0.4%

0.3%

0.5%

0.0%

0.5%

0.4%

Monster

0.3%

0.2%

0.0%

0.0%

0.0%

0.3%

Naukri

0.3%

0.3%

0.4%

0.5%

0.0%

0.3%

Nokia

0.1%

0.4%

0.0%

0.0%

0.5%

0.3%

Santabanta

0.3%

0.3%

0.0%

0.6%

0.0%

0.3%

Sharekhan

0.1%

0.0%

0.0%

0.0%

0.0%

0.3%

Wikipedia

0.6%

0.2%

0.0%

0.0%

0.0%

0.3%

India games

0.0%

1%

0.0%

0.0%

0.0%

0.3%

You tube

0.3%

0.2%

0.0%

0.0%

0.1%

0.3%

Cricinfo

0.1%

0.3%

0.0%

0.0%

0.0%

0.2%

Espnstar

0.1%

0.5%

0.0%

0.2%

0.0%

0.2%

Freshersworld

0.6%

0.0%

0.0%

0.0%

0.0%

0.2%

Howstuffworks

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

ICICIDirect

0.0%

0.3%

0.0%

0.0%

0.0%

0.2%

IRCTC

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

NDTV

0.2%

0.3%

0.0%

0.1%

0.0%

0.2%

Raaga

0.0%

0.6%

0.0%

0.0%

0.0%

0.2%

Timesjob

0.3%

0.2%

0.1%

0.0%

0.0%

0.2%

WWE

0.0%

0.1%

0.0%

0.0%

0.0%

0.2%

Ebizel

0.5%

0.1%

0.0%

0.0%

0.0%

0.2%

Makemytrip

0.2%

0.4%

0.0%

0.2%

0.0%

0.2%

Bharatmatrimony

0.3%

0.0%

0.0%

0.0%

0.0%

0.1%

BSNL

0.2%

0.0%

0.0%

0.0%

0.1%

0.1%

Economictimes

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Hi5

0.0%

0.0%

0.0%

0.7%

0.0%

0.1%

Hpindia

0.0%

0.1%

0.0%

0.1%

0.0%

0.1%

ICICIbank

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

Indiabulls

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Indiafm

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

Indiainfoline

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Manoramaonline

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Reliance

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Samachar

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

133

Sony

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Timesofindia

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Zapak

0.1%

0.2%

0.0%

0.0%

0.5%

0.1%

123Greetings

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Amazon

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

BBC

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

CBSE

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Download

0.0%

0.0%

0.0%

0.0%

0.4%

0.0%

HDFC

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Indiamart

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Indianexpress

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indianrailways

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indya

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

NSEindia

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Shaadi

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

VSNL

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Rcm business

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Yatra

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Mail2 web

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Airtel

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

9%

11%

12%

8%

7%

10%

Others

134

Table 49: Most used website - all websites Website Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,934

1,913

311

359

281

6,630

Google

32%

29%

60%

33%

22%

30%

Yahoo

25%

27%

17%

27%

63%

27%

Rediff

14%

10%

4%

12%

4%

12%

Orkut

6%

7%

6%

5%

3%

6%

Gmail

4%

4%

5%

4%

1%

4%

Hotmail

1%

2%

0.2%

3%

0.5%

2%

Indiatimes

0.7%

0.9%

0.0%

2%

0.4%

1%

Sify

0.3%

0.7%

2%

0.0%

0.0%

0.6%

Ebay

0.4%

1%

0.0%

0.0%

0.0%

0.5%

Moneycontrol

0.4%

1%

0.0%

0.7%

0.0%

0.5%

Naukri

0.5%

0.9%

0.0%

0.9%

0.3%

0.5%

Contest2win

0.5%

0.6%

0.0%

1%

0.0%

0.5%

Wikipedia

0.9%

0.2%

0.0%

0.0%

0.0%

0.4%

MSN

0.0%

0.6%

0.2%

0.0%

0.8%

0.3%

Nseindia

0.3%

0.3%

0.0%

0.0%

0.0%

0.3%

Download

0.4%

0.2%

0.0%

0.5%

0.0%

0.2%

Icicibank

0.2%

0.1%

0.0%

0.0%

0.0%

0.2%

Icicidirect

0.2%

0.4%

0.0%

0.0%

0.1%

0.2%

Monster

0.2%

0.2%

0.0%

0.1%

0.0%

0.2%

Santabanta

0.2%

0.1%

0.0%

0.9%

0.0%

0.2%

Timesjob

0.5%

0.1%

0.0%

0.0%

0.0%

0.2%

WWE

0.1%

0.1%

0.0%

0.0%

0.0%

0.2%

Youtube

0.2%

0.3%

0.5%

0.0%

0.1%

0.2%

Bseindia

0.2%

0.3%

0.0%

0.0%

0.0%

0.2%

Raaga

0.1%

0.0%

0.0%

1%

0.0%

0.1%

Sharekhan

0.0%

0.1%

0.1%

0.0%

0.0%

0.1%

Espnstar

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

12%

13%

5%

10%

6%

13%

Others

Table 50: Preferred website for emailing Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

Yahoo

52%

52%

55%

49%

81%

53%

Gmail

22%

22%

27%

22%

5%

21%

Rediff

20%

16%

11%

19%

6%

18%

4%

7%

4%

5%

4%

5%

Sify

0.9%

0.9%

0.6%

0.3%

2%

1%

Indiatimes

0.9%

0.9%

0.0%

1%

0.4%

0.8%

Sancharnet/BSNL

0.3%

0.4%

0.0%

3%

1%

0.7%

VSNL

0.6%

0.1%

1%

0.0%

0.3%

0.4%

Lycos

0.0%

0.3%

0.2%

0.0%

0.0%

0.1%

AOL

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Sample Base

Hotmail

135

Table 51: Multiple user shares of email websites Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,947

1,924

312

364

282

6,675

3%

4%

4%

5%

4%

3%

Gmail

66%

62%

63%

62%

42%

61%

Hotmail

38%

44%

41%

40%

36%

40%

Indiatimes

21%

23%

16%

21%

13%

20%

Sample Base AOL

Lycos

2%

3%

3%

3%

1%

2%

Rediff

67%

63%

53%

61%

52%

62%

7%

6%

9%

8%

10%

8%

Sify

16%

14%

15%

12%

22%

15%

VSNL

5%

4%

10%

3%

7%

5%

Yahoo

92%

91%

91%

89%

96%

91%

Others

5%

5%

4%

7%

4%

5%

Sancharnet/BSNL

Table 52: Number of email accounts and average per capita email Ids Number of email ids Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1947

1924

312

364

282

6675

1 email id

9%

10%

16%

15%

19%

12%

2 email ids

23%

24%

21%

22%

28%

24%

3 email ids

30%

27%

32%

31%

23%

28%

4 email ids

19%

20%

12%

13%

12%

18%

5 or more email ids

19%

18%

20%

19%

18%

18%

Average email ids

330%

330%

320%

310%

300%

320%

136

Table 53: Preferred website for job search Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,799

1,798

310

328

277

6,264

Naukri

39%

43%

15%

44%

17%

36%

Monster

32%

31%

14%

25%

26%

28%

Timesjobs

14%

13%

7%

21%

4%

13%

3%

2%

50%

3%

4%

6%

Yahoo

0.6%

1%

2%

0.0%

42%

4%

Rediff

0.8%

1%

0.2%

1%

2%

2%

2%

1%

0.3%

0.3%

2%

2%

Sample Base

Google

Indiatimes Freshersworld

1%

0.9%

0.6%

1%

1%

1%

0.9%

0.8%

3%

0.3%

0.4%

1%

Jobsahead

1%

1%

0.5%

0.7%

0.0%

1%

Jobsearch

0.5%

0.3%

0.0%

0.0%

0.1%

0.7%

Jobstreet

0.5%

0.4%

0.0%

0.0%

0.7%

0.7%

Clickjobs

1%

0.1%

2%

0.2%

0.0%

0.5%

Jobsindia

0.2%

0.3%

0.0%

0.1%

0.5%

0.2%

Devnetjobs

0.3%

0.1%

0.0%

0.0%

0.0%

0.1%

3%

4%

6%

4%

0.7%

5%

Jobs

Others

137

Table 54: Preferred website for mobile content Website Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,352

1,427

301

241

264

5,065

Yahoo

12%

11%

7%

12%

72%

15%

Rediff

15%

12%

2%

12%

5%

12%

Google

5%

7%

76%

11%

6%

11%

10%

12%

1%

10%

2%

9%

Indiatimes

7%

8%

5%

15%

1%

7%

Mobile9

5%

5%

1%

2%

0.0%

4%

Ringtones

4%

3%

0.5%

3%

0.8%

4%

Hutch

4%

4%

0.1%

2%

0.7%

3%

Airtel

4%

3%

0.1%

2%

2%

3%

Funmaza

2%

3%

0.2%

5%

1%

2%

Mobango

2%

2%

1%

3%

0.8%

2%

Sify

2%

2%

0.0%

1%

0.8%

2%

Nokia

Zedge

2%

1%

0.0%

3%

0.6%

2%

0.7%

2%

0.0%

0.4%

0.0%

0.9%

Sonyericsson

1%

0.6%

0.6%

2%

0.2%

0.9%

Mobileringtones

2%

0.5%

0.0%

0.1%

0.0%

0.7%

R World

1%

0.5%

0.6%

2%

0.0%

0.7%

Motozone

0.9%

0.5%

0.0%

0.7%

0.0%

0.7%

Games

0.3%

1%

0.1%

0.2%

0.7%

0.7%

Santabanta

Cooltoad

1%

0.5%

0.1%

0.3%

0.0%

0.6%

Freeringtones

0.6%

1%

0.0%

0.3%

0.0%

0.6%

Tagtag

0.3%

0.9%

0.0%

1%

0.0%

0.6%

Masti4India

0.6%

0.5%

0.0%

0.3%

0.0%

0.5%

Mauj

0.2%

1%

0.0%

0.1%

2%

0.5%

Download

0.4%

0.6%

0.1%

2%

0.0%

0.4%

MSN

0.2%

0.4%

0.3%

0.6%

0.1%

0.4%

Papuyaar

0.5%

0.1%

0.0%

0.0%

0.0%

0.4%

Samsungmobile

0.5%

0.5%

0.8%

0.0%

0.0%

0.4%

Cellebrum

0.2%

0.5%

0.0%

0.0%

0.0%

0.3%

Hungama

0.6%

0.3%

0.0%

0.0%

0.0%

0.3%

Getjar

0.4%

0.2%

0.0%

0.0%

0.0%

0.3%

Raaga

0.3%

0.2%

0.1%

0.0%

0.0%

0.2%

Zapak

0.3%

0.3%

0.0%

0.1%

0.1%

0.2%

Idea

0.3%

0.0%

0.0%

0.2%

0.0%

0.2%

BSNL

0.1%

0.3%

0.0%

0.0%

0.0%

0.2%

Indiafm

0.0%

0.5%

0.0%

0.0%

0.0%

0.1%

Dotsis

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Apniisp

0.1%

0.4%

0.0%

0.0%

0.0%

0.1%

Others

15%

13%

4%

8%

4%

15%

138

Table 55: Preferred website for sports Website Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,454

1,444

302

241

271

5,249

Espnstarsports

28%

38%

10%

33%

14%

28%

Yahoo

10%

8%

2%

11%

75%

13%

Cricinfo

14%

12%

0.5%

12%

0.8%

10%

Google

6%

4%

81%

7%

2%

10%

Rediff

9%

6%

0.7%

7%

2%

8%

Sports

5%

3%

0.6%

6%

0.0%

6%

Indiatimes

4%

3%

0.9%

3%

0.9%

3%

NDTV

3%

2%

0.0%

4%

0.7%

2%

Sify

3%

2%

0.2%

2%

0.5%

2%

Tensports

2%

4%

0.1%

0.6%

0.5%

2%

WWE

2%

2%

0.9%

1%

0.6%

2%

Cricketnext

2%

3%

0.9%

2%

0.0%

2%

MSN

2%

0.9%

0.0%

0.6%

0.5%

1%

Timesofindia

0.8%

0.5%

0.0%

0.0%

0.0%

0.7%

CNN

0.2%

0.8%

0.0%

0.0%

0.7%

0.6%

BBC Sports

0.8%

0.6%

0.0%

0.1%

0.0%

0.5%

DD Sports

0.5%

0.7%

0.0%

2%

0.0%

0.5%

Iccworldcup

0.4%

0.7%

0.5%

0.9%

0.4%

0.5%

Khel

0.5%

0.5%

0.0%

0.5%

0.6%

0.4%

Cricbuzz

0.2%

0.2%

0.5%

0.0%

0.0%

0.2%

Zeesports

0.1%

0.3%

0.0%

0.1%

0.0%

0.2%

7%

9%

2%

9%

1%

8%

Others

139

Table 56: Preferred website for travel products Website Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,374

1,435

301

241

265

5,083

Yatra

17%

20%

2%

11%

15%

15%

Makemytrip

17%

19%

3%

15%

2%

14%

Google

9%

6%

87%

15%

5%

13%

IRCTC

16%

13%

1%

19%

5%

13%

Yahoo

5%

4%

2%

10%

67%

10%

Rediff

4%

4%

2%

3%

2%

6%

Travel

3%

2%

2%

6%

0.7%

3%

Indiatimes

4%

3%

0.1%

4%

0.5%

3%

Travelguru

2%

3%

0.1%

3%

0.7%

2%

Airdeccan

2%

2%

0.0%

2%

0.0%

1%

Cleartrip

1%

2%

0.0%

0.7%

0.0%

1%

0.7%

3%

0.0%

0.1%

0.0%

1%

Sify

1%

0.2%

0.0%

0.0%

0.5%

0.9%

MSN

0.2%

0.3%

0.0%

0.6%

0.1%

0.8%

Airindia

Travel India

2%

0.3%

0.0%

2%

0.0%

0.8%

Tours

0.8%

0.6%

0.0%

0.5%

0.0%

0.8%

Rajtravels

0.5%

2%

0.0%

0.4%

0.0%

0.8%

Jetairways

0.4%

1%

0.0%

0.9%

0.1%

0.7%

Goair

0.9%

0.7%

0.1%

0.0%

0.0%

0.5%

Spicejet

0.2%

0.9%

0.1%

0.3%

0.6%

0.4%

Indianairlines

0.5%

0.2%

0.3%

0.5%

0.0%

0.3%

Indiatravels

0.6%

0.1%

0.0%

0.3%

0.0%

0.3%

Hotels

0.1%

0.8%

0.0%

0.1%

0.1%

0.3%

Flykingfisher

0.1%

0.4%

0.0%

0.1%

0.0%

0.2%

KSRTC

0.2%

0.1%

0.0%

0.0%

0.0%

0.2%

Thomascook

0.2%

0.2%

0.0%

0.0%

0.0%

0.2%

Travelocity

0.2%

0.1%

0.0%

2%

0.0%

0.2%

Incredibleindia

0.3%

0.3%

0.0%

0.0%

0.1%

0.2%

Sitatours

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Airsahara

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

10%

11%

1%

7%

0.5%

10%

Others

140

Table 57: Preferred website for matrimony Website

BM

Shaadi

Google

Sample Base

1,947

1,924

312

Bharatmatrimony

100%

0.0%

0.0%

Shaadi

0.0%

100%

0.0%

Google

0.0%

0.0%

Jeevansaathi

0.0%

0.0%

Yahoo

0.0%

Matrimony

0.0%

Rediff

Jeevansaathi

Yahoo

AMU

364

282

6,675

0.0%

0.0%

29%

0.0%

0.0%

28%

100%

0.0%

0.0%

6%

0.0%

100%

0.0%

6%

0.0%

0.0%

0.0%

100%

5%

0.0%

0.0%

0.0%

0.0%

5%

0.0%

0.0%

0.0%

0.0%

0.0%

3%

Tamilmatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

3%

Simplymarry

0.0%

0.0%

0.0%

0.0%

0.0%

3%

Matrimonial

0.0%

0.0%

0.0%

0.0%

0.0%

2%

Telugumatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

1%

Keralamatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.9%

Indiamatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.9%

Indiatimes

0.0%

0.0%

0.0%

0.0%

0.0%

0.8%

Indianmatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.6%

MSN

0.0%

0.0%

0.0%

0.0%

0.0%

0.5%

Sify

0.0%

0.0%

0.0%

0.0%

0.0%

0.4%

Punjabmatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.3%

Matchmaker

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

Oriyamatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

Bengalimatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

Marathimatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Hindimatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Gujuratimatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Urdumatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Agarwal2Agarwal

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sindhimatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

0.0%

0.0%

0.0%

0.0%

0.0%

4%

141

Table 58: Preferred website for financial news/info Website Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,252

1,300

299

215

262

4,723

Google

8%

9%

89%

20%

6%

15%

Yahoo

7%

10%

3%

10%

82%

14%

Moneycontrol/CNBC

14%

13%

1%

10%

0.1%

9%

Rediff

9%

4%

0.7%

3%

3%

7%

ICICI Direct/ICICI Bank

8%

8%

1%

3%

3%

6%

Sharekhan

8%

5%

0.1%

2%

0.1%

4%

Indiatimes

3%

5%

1%

3%

0.5%

4%

NDTV/NDTVprofit

4%

4%

1%

7%

0.1%

4%

Stockmarket

4%

1%

0.0%

0.5%

0.0%

3%

Economictimes

3%

5%

0.0%

0.6%

0.0%

3%

Sify

2%

1%

0.2%

0.1%

0.7%

2%

Financialnews

0.9%

1%

0.0%

3%

0.0%

2%

CNN

0.4%

3%

0.0%

1%

0.0%

1%

MSN

0.6%

1%

0.0%

1%

0.3%

1%

NSE

2%

0.9%

0.0%

0.6%

0.0%

1%

Timesofindia

1%

2%

0.0%

3%

0.0%

1%

Indiabulls

2%

0.6%

0.0%

1%

0.0%

1%

0.9%

2%

0.0%

0.2%

0.7%

1%

1%

0.9%

0.0%

0.8%

0.2%

1%

0.6%

0.6%

0.0%

0.5%

2%

0.9%

2%

0.6%

0.0%

1%

0.0%

0.9%

Zeebusiness

0.8%

1%

0.0%

0.2%

0.0%

0.7%

Efinancialnews

0.7%

0.7%

0.0%

4%

0.0%

0.7%

Indiainfoline

0.2%

0.7%

0.0%

0.6%

0.0%

0.4%

Kotaksecurities

0.8%

0.6%

0.0%

0.4%

0.4%

0.4%

Reliancemoney

0.7%

0.4%

0.0%

0.0%

0.0%

0.4%

1%

0.1%

0.0%

0.0%

0.0%

0.4%

Ibnlive

0.2%

0.7%

0.0%

0.1%

0.0%

0.4%

Equitymaster

0.1%

0.7%

0.5%

0.1%

0.0%

0.2%

Karvey

0.1%

0.4%

0.2%

0.9%

0.0%

0.2%

5Paisa

0.0%

0.4%

0.0%

0.0%

0.0%

0.1%

Capitalmarket

0.2%

0.2%

0.0%

0.1%

0.0%

0.1%

Valueresearch

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

11%

16%

1%

22%

2%

14%

Financialexpress Business HDFC BBC

Manoramaonline

Others

142

Table 59: Preferred website for cinema Website Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,414

1,450

308

235

275

5,207

Yahoo

7%

7%

2%

7%

80%

12%

Google

7%

4%

84%

9%

6%

11%

Bollywood

5%

9%

2%

4%

0.3%

5%

Rediff

5%

3%

0.1%

3%

2%

5%

Cinema

4%

4%

0.2%

3%

0.0%

5%

PVR Cinemas

5%

6%

1%

10%

1%

5%

Indiafm

4%

5%

1%

5%

0.4%

4%

Movies

3%

4%

0.6%

6%

2%

4%

Santabanta

3%

4%

1%

5%

3%

3%

Indiatimes

3%

4%

0.0%

4%

0.7%

3%

Tamilcinemas

4%

2%

0.0%

2%

0.2%

3%

Sify

4%

2%

0.0%

3%

0.3%

3%

Idlebrain

3%

1%

2%

0.7%

0.0%

2%

Indiaglitz

1%

1%

0.3%

3%

0.0%

2%

Zeecinemas

2%

2%

0.0%

2%

0.0%

1%

Raaga

2%

1%

1%

2%

0.0%

1%

0.8%

2%

0.2%

1%

0.0%

1%

Indiancinema Funcinemas

1%

2%

0.0%

0.1%

0.5%

1%

Inox

0.5%

2%

0.4%

0.6%

0.7%

1%

Imdb

0.7%

3%

0.0%

0.0%

0.0%

1%

MSN

0.5%

0.9%

0.5%

0.2%

0.2%

1%

Youtube

1%

1%

0.1%

3%

0.5%

1%

Adlabs

1%

2%

0.0%

0.2%

0.0%

0.9%

Satyamcinema

2%

0.3%

0.0%

0.0%

0.0%

0.9%

Indya

0.9%

2%

0.0%

0.4%

0.0%

0.8%

Cinemax

0.6%

2%

0.4%

0.7%

0.0%

0.7%

Teluguone

0.3%

0.6%

0.0%

3%

0.0%

0.7%

Thecinema

2%

0.6%

0.0%

0.0%

0.0%

0.7%

Andhravilas

0.5%

0.1%

0.0%

0.3%

0.1%

0.7%

Filmfare

0.5%

1%

0.0%

1%

0.0%

0.6%

Hollywood

0.3%

0.6%

0.0%

0.7%

0.4%

0.6%

Starmovies

1%

0.3%

0.0%

0.0%

0.0%

0.6%

NDTV

0.5%

0.4%

0.0%

0.5%

0.2%

0.5%

Timesofindia

0.5%

0.5%

0.0%

2%

0.0%

0.5%

Galatta

0.8%

0.4%

0.0%

0.2%

0.0%

0.4%

Smashits

0.6%

0.4%

0.4%

0.0%

0.1%

0.4%

Malayalamcinema

0.2%

0.2%

0.0%

1%

0.0%

0.4%

Cinesouth

0.7%

0.1%

0.0%

0.0%

0.0%

0.4%

Chitraloka

0.4%

0.3%

0.0%

0.9%

0.0%

0.4%

Yashrajfilms

0.1%

0.8%

0.0%

0.0%

0.0%

0.3%

Prasad2

0.3%

0.5%

0.1%

0.0%

0.3%

0.3%

Musicindiaonline

0.1%

0.4%

0.0%

2%

0.1%

0.3%

Sonypictures

0.4%

0.4%

0.0%

0.0%

0.0%

0.2%

Glamsham

0.3%

0.2%

0.0%

0.0%

0.0%

0.2%

Funmala

0.2%

0.5%

0.0%

0.7%

0.4%

0.2%

19%

17%

3%

16%

0.7%

15%

Others

143

Table 60: Preferred website for online share/stock trading Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Sample Base

310

317

11

48

14

879

ICICI Direct

35%

34%

25%

25%

54%

34%

Sherkhan

27%

32%

16%

17%

10%

27%

Indiabulls

11%

3%

0.0%

5%

0.0%

6%

5Paisa

3%

2%

2%

6%

7%

3%

BSE

4%

3%

0.0%

7%

0.0%

3%

Geojit

4%

0.8%

0.0%

16%

0.0%

3%

NSE

2%

2%

0.0%

5%

0.4%

2%

Kotaksecurities

2%

2%

3%

4%

0.0%

2%

Religare

3%

2%

0.0%

0.0%

0.0%

2%

Reliancemoney

2%

0.2%

0.0%

0.0%

0.0%

2%

hdfcsec

1%

2%

0.0%

0.7%

2%

2%

Karvy

0.7%

0.7%

0.0%

5%

0.0%

0.8%

Angeltrade

0.2%

0.5%

0.0%

0.0%

0.0%

0.3%

6%

16%

55%

8%

27%

13%

Others

144

Table 61: Preferred website for games Website Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,348

1,419

309

237

273

5,089

Yahoo

17%

19%

5%

20%

70%

19%

Zapak

17%

20%

8%

19%

4%

15%

Google

7%

4%

75%

7%

4%

11%

Games

7%

6%

0.7%

14%

1%

8%

Rediff

3%

2%

0.3%

1%

2%

4%

Miniclip

5%

4%

3%

1%

0.1%

4%

Indiagames

2%

4%

0.0%

3%

0.7%

3%

Contest2Win

2%

3%

0.0%

2%

13%

3%

Onlinegames

3%

3%

1%

4%

0.7%

2%

MSN

2%

2%

0.0%

2%

0.1%

2%

Indiatimes

2%

1%

0.1%

0.8%

0.7%

2%

Download

2%

1%

0.2%

2%

0.3%

1%

Cricinfo

2%

1%

0.1%

2%

0.0%

1%

Easports

0.9%

2%

0.3%

0.0%

0.0%

0.9%

Sify

0.8%

0.7%

0.0%

0.6%

0.0%

0.9%

Freeonlinegames

0.4%

1%

0.6%

0.3%

0.0%

0.8%

Freegames

0.6%

1%

0.0%

0.1%

0.0%

0.6%

Funmaza

0.8%

0.5%

0.0%

2%

0.5%

0.5%

Funtoosh

1%

0.3%

0.4%

0.0%

0.0%

0.5%

Gamehouse

1%

0.4%

0.0%

0.0%

0.2%

0.5%

0.4%

1%

0.0%

0.0%

0.0%

0.5%

1%

0.4%

0.0%

0.0%

0.0%

0.5%

Cartoonnetwork

0.4%

0.2%

0.1%

0.1%

0.1%

0.4%

Stickcricket

0.1%

0.3%

0.1%

2%

0.0%

0.4%

Gamesonline

0.8%

0.4%

0.0%

0.5%

0.0%

0.4%

Games2win

0.9%

0.1%

0.0%

2%

0.0%

0.4%

Bigfishgames

0.5%

0.6%

0.4%

0.4%

0.0%

0.4%

Gamezone

0.4%

0.5%

0.2%

0.3%

0.0%

0.3%

Realarcade

0.1%

0.4%

0.3%

0.5%

0.0%

0.3%

Santabanta

0.3%

0.2%

1%

0.0%

0.0%

0.3%

Playgames

0.1%

0.4%

0.3%

0.0%

0.0%

0.3%

Gamespot

0.0%

0.6%

0.0%

0.0%

0.0%

0.2%

Toondisneyindia

0.0%

0.3%

0.5%

0.1%

0.0%

0.2%

Gamesworld

0.2%

0.2%

0.5%

0.1%

0.5%

0.2%

Arcade

0.2%

0.4%

0.0%

0.0%

0.0%

0.2%

Others

17%

19%

2%

11%

2%

16%

Sports Hungama

145

Table 62: Preferred website for online shopping Website Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,423

1,458

303

257

263

5,200

Ebay

39%

36%

7%

26%

24%

30%

Rediff

28%

25%

2%

29%

8%

23%

Google

5%

4%

84%

9%

3%

10%

Yahoo

4%

6%

2%

5%

61%

9%

Futurebazaar

6%

8%

2%

6%

0.0%

6%

Indiatimes

6%

8%

1%

3%

0.8%

5%

Shopping

1%

1%

0.4%

1%

0.0%

3%

2%

1%

0.4%

0.8%

0.5%

2%

0.9%

1%

0.0%

2%

0.8%

1%

Sify Onlineshopping Amazon

1%

2%

0.0%

1%

0.0%

1%

MSN

0.1%

0.3%

0.0%

0.0%

0.6%

1%

Indiaplaza

0.8%

1%

0.0%

2%

0.9%

1%

Timesofindia

0.3%

0.3%

0.0%

0.0%

0.0%

0.4%

6%

7%

1%

16%

0.9%

7%

Others

146

Table 63: Preferred website for online news Website Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,521

1,507

303

273

271

5,408

Yahoo

12%

10%

5%

9%

69%

14%

NDTV

13%

16%

1%

8%

1%

11%

Google

5%

5%

82%

11%

4%

10%

Rediff

9%

9%

2%

6%

1%

9%

Indiatimes

7%

9%

2%

6%

3%

6%

Aajtak

5%

8%

1%

7%

0.0%

6%

BBC

6%

5%

0.5%

5%

2%

5%

MSN

2%

2%

0.6%

6%

13%

3%

CNN

4%

3%

0.3%

4%

0.7%

3%

Timesofindia

4%

5%

1%

3%

0.0%

3%

Manoramaonline

5%

0.7%

0.0%

6%

0.4%

3%

Thehindu

3%

0.5%

0.0%

0.6%

1%

2%

Ibnlive

2%

2%

0.0%

2%

0.0%

2%

Sify

3%

1%

0.2%

3%

0.5%

2%

Zeenews

1%

3%

0.3%

2%

0.6%

2%

Eenadu

2%

1%

0.3%

2%

2%

2%

Jagran

1%

2%

0.0%

4%

0.1%

1%

CNBC

1%

2%

0.0%

0.6%

0.0%

1%

Starnews

0.7%

1%

0.1%

2%

0.0%

1%

DD News

1%

0.8%

1%

0.1%

0.0%

0.8%

Dinamalar

2%

0.1%

0.0%

0.0%

0.0%

0.8%

TV9

1%

1%

0.2%

0.0%

0.0%

0.8%

Hindustantimes

0.9%

0.8%

0.0%

1%

0.0%

0.7%

Times

0.8%

0.9%

0.1%

0.7%

0.6%

0.7%

Moneycontrol

0.7%

0.9%

0.0%

0.2%

0.0%

0.5%

Esakal

0.3%

0.2%

0.0%

1%

0.1%

0.4%

Economictimes

0.5%

0.4%

0.2%

0.1%

0.0%

0.3%

Hinduonnet

0.2%

0.5%

0.0%

0.0%

0.0%

0.2%

Webduniya

0.1%

0.1%

0.0%

0.5%

0.0%

0.1%

Midday

0.2%

0.1%

0.0%

0.0%

0.0%

0.1%

Others

7%

10%

1%

9%

2%

9%

147

Table 64: Preferred website for friendship/dating Website Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,376

1,442

304

247

269

5,140

Orkut

34%

32%

7%

36%

5%

28%

Yahoo

24%

22%

10%

13%

89%

25%

Google

6%

3%

79%

6%

0.1%

10%

Rediff

9%

7%

1%

3%

3%

8%

Fropper

4%

5%

0.0%

8%

0.4%

3%

Date

2%

4%

0.1%

3%

1%

3%

Indiatimes

2%

3%

0.0%

1%

0.1%

2%

Friends

0.6%

2%

0.0%

0.7%

0.0%

2%

Adultfriendfinder

2%

3%

0.5%

2%

0.0%

2%

Friendfinder

3%

1%

0.3%

3%

0.4%

2%

Friendship

1%

1%

0.0%

2%

0.0%

1%

MSN

0.8%

0.7%

0.5%

0.7%

0.4%

1%

Hi5

0.8%

2%

0.0%

3%

0.0%

1%

Tagged

0.4%

0.8%

0.4%

5%

0.0%

0.9%

Sify

1%

0.1%

0.0%

0.0%

0.1%

0.7%

Match

0.0%

0.2%

0.0%

0.0%

0.0%

0.2%

Friendster

0.0%

0.3%

0.0%

0.8%

0.0%

0.2%

Desimartini

0.3%

0.3%

0.0%

0.0%

0.0%

0.2%

Batchmates

0.4%

0.2%

0.0%

0.0%

0.0%

0.2%

9%

13%

0.9%

14%

1%

10%

Others

148

Table 65: Preferred website for music Website Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,471

1,492

307

252

271

5,343

Raaga

24%

27%

8%

34%

5%

21%

Yahoo

7%

8%

3%

7%

65%

11%

Google

3%

4%

75%

6%

5%

9%

Music

4%

4%

0.9%

0.7%

0.0%

5%

Musicindiaonline

4%

4%

2%

5%

0.1%

4%

Rediff

3%

2%

0.8%

0.4%

2%

4%

Cooltoad

4%

4%

2%

4%

1%

3%

Mp3

2%

5%

0.2%

0.8%

0.0%

2%

Tamilsongs

3%

1%

0.0%

0.0%

0.1%

2%

Youtube

3%

1%

0.0%

1%

0.5%

2%

Mtv

3%

2%

0.1%

3%

0.0%

2%

Smashits

2%

2%

2%

3%

0.6%

2%

Papuyaar

0.9%

2%

0.0%

0.4%

0.0%

1%

Emusic

0.8%

0.4%

0.0%

2%

12%

1%

Indiatimes

1%

1%

0.1%

0.5%

0.1%

1%

Sify

1%

1%

0.0%

0.4%

0.0%

1%

Bollywoodmusic

2%

1%

0.6%

1%

0.0%

1%

Indiafm

1%

1%

0.2%

0.2%

0.3%

1%

Songs

1%

1%

0.7%

2%

0.1%

1%

Musiconline

0.6%

1%

0.0%

5%

0.0%

0.9%

Pz10

0.6%

2%

0.0%

1%

0.0%

0.9%

Dishant

0.6%

1%

1%

0.4%

0.0%

0.8%

Livewire

0.6%

2%

0.0%

1%

0.8%

0.8%

Okesite

0.5%

0.8%

1%

5%

0.4%

0.8%

Apniisp

0.6%

1%

0.1%

0.6%

0.8%

0.7%

1%

1%

0.1%

0.1%

0.0%

0.7%

MSN

0.6%

0.5%

0.0%

1%

0.1%

0.7%

Bollyexpress

0.9%

0.5%

0.0%

0.5%

0.5%

0.7%

Andhravilas

0.8%

0.6%

0.0%

0.0%

0.1%

0.7%

Bollyfm

0.6%

1%

0.0%

0.0%

0.0%

0.6%

Funmaza

0.7%

0.5%

0.0%

0.3%

0.1%

0.6%

123music

1%

0.5%

0.0%

0.3%

0.0%

0.6%

Indianmusic

Realplayer

1%

0.1%

0.0%

0.0%

0.0%

0.5%

Mag4U

0.4%

0.8%

0.0%

0.8%

0.0%

0.4%

Timesmusic

0.3%

0.5%

0.0%

0.0%

0.0%

0.4%

Telgusongs

0.4%

0.1%

0.2%

0.3%

0.0%

0.4%

1%

0.3%

0.0%

0.1%

0.1%

0.4%

0.6%

0.4%

0.6%

0.5%

1%

0.4%

1%

0.4%

0.1%

0.0%

0.0%

0.4%

Tamilmp3world

0.2%

0.1%

0.0%

0.2%

0.0%

0.3%

Radiomirchi

0.1%

0.9%

0.0%

0.0%

0.0%

0.3%

Musicworld

0.3%

0.1%

0.0%

3%

0.0%

0.3%

Sonymusic

0.1%

0.1%

0.0%

0.0%

0.0%

0.2%

Desimusic

0.3%

0.1%

0.0%

0.0%

0.0%

0.2%

Desiweb

0.2%

0.3%

0.0%

0.0%

0.0%

0.1%

14%

10%

2%

10%

5%

12%

Musicmazaa Itunes Downloads

Others

149

Table 66: Preferred info search engine - local language Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Sample Base

865

944

284

158

63

3,030

Google

73%

74%

97%

67%

88%

73%

Manoramaonline

2%

0.7%

2%

1%

0.0%

2%

Kerala

2%

0.0%

0.0%

4%

0.0%

2%

Webduniya

1%

2%

0.0%

5%

0.0%

1%

Guruji

1%

3%

0.0%

4%

0.0%

1%

Eenadu

2%

0.4%

0.0%

0.0%

0.4%

1%

Khoj

0.6%

2%

0.0%

2%

0.0%

1%

MSN

0.0%

0.4%

0.0%

0.0%

3%

0.9%

Webulagam

0.8%

0.4%

0.0%

2%

0.0%

0.8%

Chennaionline

2%

0.0%

0.0%

0.0%

0.0%

0.7%

Jagran

0.2%

0.9%

0.0%

2%

0.0%

0.5%

Others

16%

16%

1%

13%

10%

15%

Jeevansaathi

Yahoo

AMU

Table 67: Preferred website for real estate Website Sample Base

BM

Shaadi

Google

1,141

1,205

300

204

260

4,424

Google

13%

13%

94%

12%

9%

19%

Yahoo

12%

10%

0.9%

14%

84%

15%

Realestates

10%

14%

0.0%

16%

1%

11%

Magicbricks

14%

16%

0.6%

12%

1%

11%

99acres

10%

16%

0.2%

11%

0.6%

9%

Rediff

7%

5%

0.7%

2%

2%

7%

Indiaproperty

5%

4%

0.1%

10%

0.7%

5%

Property

5%

3%

0.0%

3%

0.1%

3%

Indiatimes

3%

3%

0.7%

1%

0.2%

3%

Sify

1%

0.7%

0.2%

0.0%

0.2%

1%

Sulekha

0.6%

1%

0.0%

0.2%

0.2%

0.8%

MSN

0.2%

0.1%

0.4%

1%

0.3%

0.5%

Manoramaonline

2%

0.2%

0.0%

0.0%

0.2%

0.5%

Realtor

1%

0.4%

0.0%

0.0%

0.0%

0.4%

NDTV

0.8%

0.2%

0.0%

0.5%

0.0%

0.4%

Chennaionline

0.8%

0.3%

0.0%

0.0%

0.0%

0.4%

Keralarealestate

0.1%

0.1%

0.0%

1%

0.0%

0.3%

Indiabulls

0.9%

0.0%

0.0%

0.1%

0.0%

0.3%

15%

13%

2%

15%

0.5%

13%

Others

150

Table 68: Preferred info search engine - English Website Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,372

1,419

302

251

267

5,078

Google

76%

77%

96%

81%

22%

69%

Yahoo

10%

7%

2%

7%

73%

12%

English

4%

3%

0.0%

3%

2%

4%

Rediff

2%

2%

0.1%

0.7%

1%

3%

MSN

1%

0.8%

0.0%

1%

0.5%

1%

Wikipedia

2%

0.9%

0.4%

2%

0.0%

1%

Dictionary

0.4%

1%

0.8%

0.4%

0.3%

1%

Indiatimes

0.4%

0.3%

0.0%

0.1%

0.1%

0.7%

Sify

0.8%

0.4%

0.0%

0.1%

0.0%

0.6%

BBC

0.7%

0.2%

0.0%

0.0%

0.0%

0.6%

Timesofindia

0.4%

0.5%

0.0%

0.0%

0.0%

0.4%

Altavista

0.5%

0.2%

0.0%

0.0%

0.0%

0.4%

3%

6%

0.1%

5%

1%

5%

Others

Table 69: Preferred website for instant messaging Website Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,521

1,538

303

279

273

5,415

Yahoo

67%

66%

22%

63%

92%

61%

Google Talk

12%

9%

72%

12%

3%

14%

Rediffbol

11%

9%

3%

11%

3%

11%

MSN

6%

6%

2%

6%

1%

5%

Orkut

2%

3%

0.6%

1%

0.0%

2%

Meebo

1%

3%

0.5%

3%

0.3%

1%

Indiatimes

0.4%

0.6%

0.0%

0.1%

0.1%

0.6%

Skype

0.3%

0.9%

0.0%

0.5%

0.0%

0.5%

AIM

0.4%

0.4%

0.0%

0.1%

0.0%

0.3%

2%

2%

0.1%

2%

0.4%

4%

Others

151

Table 70: Preferred website for social networking/communities Website Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,013

1,090

299

185

240

3,735

Orkut

67%

57%

95%

65%

11%

56%

Yahoo

12%

16%

3%

11%

87%

19%

MSN

2%

0.9%

0.1%

1%

0.4%

2%

Friends

0.4%

1%

0.1%

0.3%

0.0%

2%

Communities

0.9%

0.5%

0.0%

1%

0.0%

2%

1%

1%

0.0%

1%

0.0%

0.8%

Myspace

0.5%

2%

0.0%

0.0%

0.1%

0.7%

Tagged

0.3%

0.2%

0.6%

3%

0.0%

0.4%

Fropper

0.2%

0.8%

0.0%

0.5%

0.0%

0.4%

Ryze

0.8%

0.3%

0.0%

0.0%

0.0%

0.3%

Bharatstudent

0.9%

0.3%

0.0%

0.2%

0.0%

0.3%

Linkedin

0.1%

0.5%

0.0%

0.0%

0.0%

0.2%

15%

20%

1%

17%

1%

16%

Hi5

Others

152

Table 71: Preferred website for astrology Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,291

1,329

304

245

269

4,885

Yahoo

18%

19%

6%

16%

84%

22%

Astrology

22%

21%

6%

21%

3%

19%

Google

6%

8%

83%

13%

7%

13%

Rediff

10%

9%

1%

9%

3%

10%

Indiatimes astrospeak

8%

10%

0.5%

9%

0.2%

7%

Sarafreder

4%

2%

0.5%

2%

0.0%

3%

Sify

5%

3%

0.1%

0.7%

0.3%

3%

MSN

1%

2%

0.5%

1%

0.8%

2%

Horoscope

4%

2%

0.0%

2%

0.0%

2%

Astrolife

2%

2%

0.0%

3%

0.0%

2%

Indianastrology

1%

0.8%

0.0%

0.1%

0.0%

1%

Astrogyan

1%

0.7%

0.0%

4%

0.4%

0.9%

Timesofindia

0.5%

0.4%

0.7%

0.9%

0.0%

0.7%

Astroyogi

0.7%

1%

0.7%

1%

0.0%

0.7%

Webduniya

0.6%

0.8%

0.1%

0.5%

0.0%

0.6%

Webulagam

0.3%

0.5%

0.0%

0.1%

0.0%

0.5%

Santabanta

0.3%

0.7%

0.0%

2%

0.0%

0.5%

Sample Base

Manoramaonline

1%

0.1%

0.0%

0.0%

0.0%

0.5%

Ivillage

0.3%

0.9%

0.0%

0.2%

0.0%

0.5%

Indya

0.5%

0.5%

0.0%

3%

0.7%

0.5%

Bejandaruwalla

0.4%

0.6%

0.0%

2%

0.0%

0.5%

Paramdhaam

0.1%

1%

0.0%

0.1%

0.0%

0.4%

Astrologyzone

0.7%

0.5%

0.0%

0.5%

0.0%

0.4%

Astroindia

0.7%

0.4%

0.0%

0.0%

0.0%

0.4%

Astrocenter

0.8%

0.5%

0.0%

0.0%

0.0%

0.4%

Tarot

0.3%

0.5%

0.1%

0.1%

0.0%

0.3%

Kundli

0.3%

0.5%

0.0%

0.0%

0.0%

0.3%

Ganeshaspeaks

0.2%

0.8%

0.0%

0.0%

0.0%

0.3%

Jagran

0.3%

0.4%

0.0%

0.1%

0.1%

0.2%

Cyberastro

0.3%

0.1%

0.0%

2%

0.0%

0.2%

Astroworld

0.3%

0.1%

0.0%

0.0%

0.0%

0.2%

9%

11%

2%

8%

1%

9%

Others

153

Table 72: Preferred website for online learning/education Website Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,197

1,236

304

225

266

4,612

Google

28%

29%

91%

31%

19%

32%

Yahoo

5%

9%

2%

7%

70%

12%

Rediff

5%

3%

0.9%

5%

1%

5%

Wikipedia

8%

3%

0.5%

7%

0.5%

4%

Education

4%

5%

0.0%

4%

0.1%

4%

Onlinelearning

1%

1%

0.0%

5%

0.1%

2%

Indiatimes

2%

2%

0.0%

0.5%

2%

2%

W3schools

0.5%

3%

0.8%

1%

0.2%

1%

MSN

1%

0.5%

0.0%

0.6%

0.4%

1%

Ebizel

2%

2%

1%

0.1%

0.0%

1%

IGNOU

2%

2%

0.0%

3%

0.0%

1%

CBSE

0.4%

0.5%

0.0%

0.0%

0.0%

1%

Onlineeducation

0.4%

2%

0.0%

4%

0.0%

1%

2%

2%

0.0%

0.3%

0.4%

1%

Annauniversity

0.4%

0.4%

0.0%

0.3%

0.0%

1%

Microsoft

0.7%

1%

0.1%

0.1%

1%

0.8%

Howstuffworks

0.5%

1%

0.0%

0.0%

0.0%

0.6%

Gurukul

0.7%

0.7%

0.0%

0.3%

0.7%

0.6%

Learning

0.3%

0.9%

0.0%

0.0%

0.0%

0.5%

ICFAI

BBC

1%

0.5%

0.3%

0.1%

0.0%

0.5%

Pubmed

0.7%

0.2%

0.0%

0.8%

0.0%

0.4%

ICAI

0.5%

0.7%

0.3%

0.0%

0.0%

0.4%

Dewsoftoverseas

0.7%

0.7%

0.0%

0.0%

0.3%

0.4%

Britishcouncil

0.5%

0.9%

0.0%

0.1%

0.0%

0.4%

Worldwidelearn

0.6%

0.1%

0.0%

0.9%

0.0%

0.3%

Answers

0.7%

0.0%

0.0%

0.0%

0.0%

0.3%

Symbiosis

0.3%

0.2%

0.0%

0.0%

0.0%

0.2%

NCERT

0.4%

0.1%

0.2%

0.1%

0.6%

0.2%

Mit.edu

0.3%

0.2%

0.0%

0.0%

0.0%

0.2%

Freshersworld

0.3%

0.5%

0.0%

0.0%

0.0%

0.2%

English

0.3%

0.2%

0.0%

0.0%

0.0%

0.2%

Goiit

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

31%

26%

3%

31%

4%

23%

Others

154

Table 73: Preferred blog sites Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Sample Base

372

371

70

54

59

1,307

Google

21%

18%

71%

30%

8%

23%

Yahoo

19%

17%

16%

9%

38%

19%

Rediff

12%

9%

3%

5%

0.5%

10%

Blogger

15%

12%

0.1%

18%

2%

10%

Ibibo

7%

17%

4%

12%

4%

9%

Blogspot

7%

9%

2%

5%

4%

9%

0.4%

0.3%

0.0%

0.0%

37%

3%

Tagged Hi5

1%

4%

0.0%

13%

0.3%

2%

0.9%

3%

2%

0.3%

0.3%

2%

Youtube

1%

0.6%

0.0%

0.2%

2%

2%

Debonairblog

3%

2%

1%

0.0%

0.0%

2%

Mylot

3%

1%

2%

0.0%

0.0%

2%

Indiatimes

MSN

3%

0.1%

0.2%

0.0%

2%

1%

Mouthshut

0.3%

1%

0.0%

7%

0.0%

0.8%

Sulekha

0.0%

0.7%

0.0%

0.0%

1%

0.5%

Myspace

0.7%

1%

0.0%

0.0%

0.0%

0.5%

TimesofIndia

0.9%

0.4%

0.0%

0.0%

0.0%

0.4%

Fropper

0.5%

0.6%

0.0%

0.0%

0.0%

0.3%

Monster

1%

0.0%

0.0%

0.0%

0.2%

0.3%

Others

4%

4%

0.2%

0.0%

2%

3%

155

Table 74: Other language preferred for local language content Language

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Sample Base

231

235

37

50

44

865

Hindi

16%

27%

18%

39%

29%

20%

Tamil

22%

11%

8%

4%

7%

17%

Malayalam

13%

8%

9%

19%

3%

16%

Telugu

16%

15%

36%

7%

11%

14%

Marathi

8%

16%

9%

10%

9%

10%

Kannada

10%

6%

9%

13%

3%

7%

Bengali

5%

6%

1%

0.0%

7%

5%

Gujarati

4%

4%

0.0%

0.0%

18%

3%

Konkani

0.0%

3%

0.0%

0.0%

0.0%

1%

Urdu

0.8%

0.3%

4%

0.0%

0.0%

1%

Oriya

1%

0.2%

0.0%

3%

0.0%

0.9%

Punjabi

0.0%

0.7%

0.0%

0.0%

1%

0.6%

Bhojpuri

0.0%

0.3%

0.0%

0.0%

0.0%

0.2%

Tulu

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

Assamese

0.3%

0.2%

0.0%

0.0%

0.0%

0.1%

Awadhi

0.0%

0.0%

0.0%

0.0%

4%

0.1%

Kanauji

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Maithili

0.0%

0.0%

2%

0.0%

1%

0.1%

Manipuri

0.0%

0.0%

0.0%

0.0%

2%

0.1%

Sanskrit

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Santhali

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Bodo

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Bundeli

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Haryanvi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Kashmiri

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Marwari

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

3%

2%

5%

5%

4%

3%

Others

156

Table 75: Preferred website for checking local language content Website

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

Sample Base

231

235

37

50

44

865

Google

11%

12%

74%

2%

10%

14%

Yahoo

4%

7%

3%

15%

57%

9%

9%

4%

0.0%

18%

3%

8%

12%

6%

8%

2%

15%

7%

Malayalamanorama Eeandu Webduniya

3%

6%

2%

18%

0.0%

5%

0.0%

0.3%

0.0%

0.0%

0.0%

4%

Marathiworld

4%

7%

2%

3%

0.7%

3%

Thinamalar

6%

2%

3%

0.0%

0.5%

3%

Webulagam

2%

4%

0.0%

0.4%

1%

3%

Rediff

3%

1%

0.0%

1%

2%

3%

Jagran

3%

2%

0.0%

11%

0.0%

3%

Esakal

2%

2%

4%

0.5%

0.0%

2%

Tamilcinema

0.6%

4%

0.0%

3%

0.0%

2%

Dainikjagran

1%

3%

0.0%

5%

0.0%

2%

Matrubhumi

Keralakaumudi

0.0%

0.0%

0.0%

0.0%

0.0%

2%

Kumudam

1%

0.0%

0.0%

0.0%

0.0%

1%

Anandabazaar

2%

2%

0.2%

0.0%

2%

1%

3%

1%

0.0%

0.0%

0.0%

1%

0.3%

4%

0.0%

0.0%

0.0%

1%

Gujratsamachar Vaartha Banglalive

2%

1%

0.0%

0.0%

2%

0.9%

bbchindi

1%

0.5%

0.0%

0.5%

0.0%

0.9%

Dinakaran

2%

0.0%

0.4%

0.0%

0.0%

0.9%

Kannadaaudio

0.3%

2%

0.4%

0.0%

0.0%

0.8%

Epatra

0.0%

2%

0.0%

0.0%

2%

0.8%

Sakal

0.1%

1%

0.0%

0.0%

0.0%

0.8%

Amarujala

0.3%

1%

0.0%

4%

0.0%

0.7%

2%

1%

0.0%

0.3%

0.0%

0.7%

Deepika

1%

0.0%

0.0%

0.0%

0.0%

0.6%

Bhaskar

0.2%

1%

0.0%

0.0%

0.0%

0.4%

Dailythanthi

0.2%

0.0%

2%

0.0%

0.0%

0.3%

Maharashtratimes

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

23%

22%

0.6%

18%

6%

18%

Thatskannada

Others

157

Table 76: Most preferred TV channel TV Channels

BM

Shaadi

Google

Sample Base

Jeevansaathi

Yahoo

AMU

1,782

1,730

275

319

240

6,005

Star Plus

10%

13%

8%

16%

14%

12%

Discovery

7%

7%

7%

8%

5%

7%

Sun TV

6%

3%

7%

0.4%

5%

5%

HBO

4%

6%

3%

8%

3%

5%

NDTV

6%

4%

2%

5%

2%

5%

Aajtak

4%

5%

3%

4%

2%

4%

Sony

6%

4%

4%

4%

6%

4%

Zee TV

3%

6%

3%

4%

4%

4%

Ten Sports

4%

4%

3%

1%

2%

4%

M TV

2%

3%

10%

1%

6%

3%

Star Movies

3%

3%

3%

4%

5%

3%

ESPN

2%

2%

5%

4%

1%

3%

Star One

2%

4%

1%

1%

5%

3%

CNBC

2%

3%

2%

2%

2%

2%

CNN IBN

2%

2%

2%

7%

0.2%

2%

National Geographic

2%

2%

2%

1%

4%

2%

E TV

2%

2%

0.6%

0.9%

2%

2%

2%

0.6%

3%

0.7%

0.9%

1%

0.9%

1%

0.7%

0.8%

0.9%

1%

TV 9 Asianet DD 1

1%

2%

0.5%

2%

2%

1%

AXN

1%

0.8%

1%

3%

0.4%

1%

Gemini

1%

0.4%

0.7%

5%

0.1%

1%

Sab TV Cartoon Network Pogo

1%

1%

3%

0.0%

0.1%

1%

0.5%

0.9%

2%

0.2%

0.4%

1%

1%

0.6%

0.3%

0.4%

1%

1%

0.4%

2%

0.0%

0.3%

1%

0.9%

Vijaya TV

1%

0.3%

0.2%

0.0%

0.8%

0.9%

BBC

1%

0.8%

0.9%

0.1%

1%

0.8%

Surya TV

1%

0.2%

0.0%

0.2%

0.0%

0.8%

Travel & Living

0.7%

0.8%

1%

0.1%

1%

0.8%

Zee Cinema

0.7%

0.7%

1%

0.4%

3%

0.8%

F TV

0.8%

0.5%

0.6%

0.3%

2%

0.7%

Star News

0.6%

0.9%

0.8%

0.3%

0.1%

0.7%

Zoom

0.6%

0.5%

0.0%

3%

0.0%

0.7%

Animal Planet

0.9%

0.3%

0.0%

0.3%

1%

0.6%

Any Music Channel

0.5%

0.6%

2%

0.0%

0.0%

0.6%

History Channel

0.4%

0.8%

0.0%

0.1%

1%

0.6%

Kairali TV

0.2%

0.0%

0.0%

2%

0.1%

0.6%

Maa TV

0.5%

0.1%

0.1%

0.0%

0.0%

0.6%

Set Max

0.9%

0.3%

1%

0.1%

0.2%

0.6%

Star Sports

0.5%

0.8%

0.0%

0.2%

1%

0.6%

Sun Music

0.3%

0.0%

0.4%

0.2%

2%

0.6%

Dd News

0.7%

0.3%

0.0%

0.1%

2%

0.5%

Disney Channel

0.5%

0.4%

0.5%

0.0%

1%

0.4%

Etv Kannada

0.8%

0.2%

0.0%

0.5%

1%

0.4%

India TV

0.4%

0.5%

0.3%

0.1%

0.6%

0.4%

Sahara One

0.6%

0.2%

0.0%

0.5%

0.8%

0.4%

Star World

158

Udaya TV

0.1%

0.5%

0.0%

0.9%

0.2%

0.4%

V Channel

0.5%

0.5%

0.7%

0.0%

0.0%

0.4%

Vh1

0.3%

0.8%

0.0%

0.0%

0.0%

0.4%

Zee Music

0.5%

0.5%

0.3%

0.0%

0.0%

0.4%

NDTV24*7

0.4%

0.2%

0.7%

0.8%

0.0%

0.4%

NDTV Profit

0.7%

0.3%

0.0%

0.8%

0.0%

0.4%

Any News Channel

0.4%

0.4%

0.2%

0.0%

0.0%

0.3%

Any Sports Channel

0.1%

0.4%

0.0%

0.3%

1%

0.3%

Star Gold

0.5%

0.2%

0.1%

0.2%

0.0%

0.3%

Zee News

0.1%

0.4%

0.0%

0.3%

2%

0.3%

Times Now

0.2%

0.4%

0.0%

0.5%

0.0%

0.3%

Aawaz

0.2%

0.4%

0.5%

0.0%

0.7%

0.2%

ETC

0.0%

0.0%

2%

0.5%

0.0%

0.2%

Headlines Today

0.6%

0.1%

0.0%

0.0%

0.0%

0.2%

SS Music

0.1%

0.0%

1%

0.0%

0.0%

0.2%

Star Anand

0.0%

0.5%

0.0%

0.0%

0.0%

0.2%

Zee Marathi

0.2%

0.1%

0.1%

0.4%

1%

0.2%

MH1

0.1%

0.1%

0.0%

0.0%

0.7%

0.2%

Jetix

0.2%

0.1%

0.0%

0.0%

0.1%

0.2%

Ibnlive

0.1%

0.1%

0.0%

0.0%

0.0%

0.2%

Alfa Marathi

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Any Movie Channel

0.2%

0.2%

0.0%

0.3%

0.0%

0.1%

B4U

0.1%

0.1%

0.0%

0.1%

0.0%

0.1%

Etv Marathi

0.1%

0.2%

0.1%

0.1%

0.0%

0.1%

God

0.0%

0.1%

0.0%

0.5%

0.0%

0.1%

Jaya TV

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Raj TV

0.0%

0.0%

2%

0.0%

0.0%

0.1%

Teja TV

0.0%

0.3%

0.2%

0.0%

0.0%

0.1%

Zee Business

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

Zee Café

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

All Telugu

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

Star Utsav

0.3%

0.0%

0.5%

0.0%

0.0%

0.1%

Hungama TV

0.0%

0.1%

0.4%

0.0%

0.0%

0.1%

Kiran TV

0.4%

0.0%

0.0%

0.3%

0.0%

0.1%

Aditya

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Animax

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Astha

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

Etv Bangla

0.1%

0.1%

0.0%

0.0%

0.0%

0.0%

K TV

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Sahara TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sanskar

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee English

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Studio

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

India Vision

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Nick

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sahara Samay

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Smile TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Bangla

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Akasha Bangla

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Peace TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

159

Hall Mark

0.0%

0.0%

0.8%

0.0%

0.0%

0.0%

Local

0.2%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Primier

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Set Pix

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Win Cable

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

2%

0.9%

4%

2%

0.0%

1%

Others

160

Table 77: Most preferred newspaper Newspapers

BM

Shaadi

Sample Base

Google

Jeevansaathi

Yahoo

AMU

1,776

1,712

270

327

241

5,969

The Times of India

31%

39%

36%

41%

31%

33%

The Hindu

23%

11%

22%

12%

13%

20%

The Hindustan Times

5%

6%

7%

8%

10%

6%

Deccan Chronicle

5%

5%

7%

3%

5%

5%

Eenadu

3%

2%

4%

3%

1%

3%

Malyalam Manorama

5%

0.7%

3%

1%

2%

3%

Dainik Bhaskar

2%

3%

3%

0.5%

5%

2%

The Telegraph

1%

4%

0.8%

1%

3%

2%

Indian Express

2%

2%

2%

1%

3%

2%

The Tribune

2%

2%

0.7%

4%

3%

2%

The Economic Times

2%

2%

3%

0.4%

1%

2%

Dainik Jagran

1%

3%

0.3%

0.4%

2%

2%

Mid Day Vijay Karnataka Deccan Herald Gujrat Samachar Dinamalar

0.4%

3%

2%

2%

1%

1%

2%

0.4%

0.2%

0.1%

1%

1%

1%

2%

0.3%

3%

2%

1%

0.6%

1%

0.2%

2%

3%

1%

1%

0.2%

0.0%

0.0%

0.5%

1%

Mumbai Mirror

0.8%

2%

0.3%

0.7%

0.1%

0.9%

DNA

0.7%

0.6%

0.5%

3%

3%

0.8%

Rajasthan Patrika

0.4%

1%

0.0%

1%

0.1%

0.7%

Anand Bazar Patrika

0.4%

1%

0.6%

0.0%

0.4%

0.6%

Daily Thanthi

0.6%

0.3%

0.1%

0.0%

2%

0.6%

Lokmat

0.6%

0.5%

0.8%

0.3%

2%

0.6%

Sakal

0.8%

0.4%

0.0%

2%

0.4%

0.6%

Amar Ujala

0.3%

0.9%

0.7%

0.1%

0.9%

0.5%

Dinakaran

0.5%

0.5%

0.3%

0.0%

0.1%

0.5%

Mathrubhumi

1%

0.1%

0.1%

0.2%

0.7%

0.5%

Divya Bhaskar

0.4%

0.7%

0.0%

0.7%

0.4%

0.4%

Loksatta

0.4%

0.2%

0.9%

0.1%

2%

0.4%

Nav Bharat Times

0.2%

0.6%

0.1%

1%

0.2%

0.4%

Sandesh

0.7%

0.5%

0.2%

0.0%

0.0%

0.4%

Nav Hindi Times

0.1%

0.6%

0.7%

0.0%

0.7%

0.4%

Kerala Kaumudi

0.0%

0.0%

0.0%

0.0%

0.0%

0.4%

Prajavani

0.0%

0.7%

0.0%

0.4%

0.0%

0.3%

Punjab Kesari

0.2%

0.3%

0.5%

0.0%

0.0%

0.3%

The Statesman

0.5%

0.4%

0.0%

0.0%

0.3%

0.3%

Nai Dunia

0.4%

0.0%

0.4%

2%

0.0%

0.3%

Business Line

0.3%

0.0%

0.0%

0.5%

0.0%

0.2%

Gulf News

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

Hitvada

0.0%

0.2%

0.9%

0.1%

0.0%

0.2%

Maharashtra Times

0.1%

0.3%

0.0%

0.1%

0.1%

0.2%

Samaj

0.1%

0.1%

0.0%

1%

0.0%

0.2%

Vartha

0.2%

0.1%

0.1%

0.7%

0.0%

0.2%

Andhra Jyoti

0.0%

0.4%

0.0%

0.3%

0.0%

0.1%

Business Standard

0.3%

0.1%

0.0%

0.0%

0.0%

0.1%

Dharitri

0.3%

0.0%

0.0%

0.1%

0.0%

0.1%

Dinamani

0.1%

0.3%

0.0%

0.0%

0.0%

0.1%

161

Mumbai Samachar

0.0%

0.2%

0.0%

0.1%

0.0%

0.1%

Prabhat Khabar

0.0%

0.3%

0.0%

0.0%

0.6%

0.1%

Kannada praba

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Udayavani

0.0%

0.1%

0.0%

0.3%

0.0%

0.1%

Pratidin (Local)

0.0%

0.4%

0.0%

0.0%

0.0%

0.1%

Bangalore Times

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Vijaya Times

0.2%

0.1%

0.0%

0.0%

0.0%

0.1%

Mint

0.1%

0.0%

0.0%

0.6%

0.0%

0.1%

Asian Age

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Employment News

0.0%

0.0%

0.0%

0.0%

0.2%

0.0%

Financial Express

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Free Press Journal

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Jansatta

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Madhyamum

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Pudhari

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Rashtriya Sahara

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Saamna

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sambad

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Sanmarg

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Siasat

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

The Pioneer

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Vartaman

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Tarun Bharat (Marathi)

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

india Today

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Janshakti

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Aaj Kal

0.0%

0.0%

0.0%

0.4%

0.0%

0.0%

Inquilab

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Greater Kashmir

0.0%

0.0%

0.0%

0.3%

0.0%

0.0%

Sambad

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

0.7%

0.4%

0.8%

0.5%

0.8%

0.7%

162

Table 78: Most preferred magazine Magazines

BM

Shaadi

1,585

1,553

217

24%

29%

23%

The Week

7%

3%

5%

10%

Reader's Digest

6%

6%

5%

Sports Star

6%

3%

9%

Femina

3%

5%

4%

Outlook

4%

4%

4%

Film Fare

1%

4%

Digit

2%

Business World

3%

Star Dust

1%

Women's Era

1%

Chip

2%

Sample Base India Today

Autocar India

Google

Jeevansaathi

Yahoo

AMU

292

204

5,304

25%

20%

25%

6%

6%

6%

7%

5%

2%

0.8%

5%

3%

5%

4%

3%

0.4%

3%

2%

6%

4%

3%

2%

0.7%

3%

1%

2%

2%

2%

3%

0.4%

2%

2%

2%

3%

2%

2%

1%

0.7%

2%

3%

2%

2%

2%

0.3%

2%

2%

0.9%

2%

8%

0.8%

3%

2%

Vanita

4%

0.5%

3%

0.1%

2%

2%

Swathi

2%

1%

2%

4%

0.4%

2%

Business Today

2%

2%

1%

0.9%

0.0%

2%

Ananda Vikatan

1%

0.8%

0.1%

0.0%

2%

1%

Wisdom

0.0%

0.0%

3%

2%

3%

1%

Electronics For You

0.7%

1%

1%

0.0%

0.4%

1%

Kumudham

2%

0.2%

0.4%

0.1%

2%

1%

Business & Economy

0.7%

0.7%

0.4%

2%

2%

0.8%

Computers Today

0.2%

0.8%

1%

4%

2%

0.8%

India Times

1%

0.6%

1%

0.0%

1%

0.8%

Time

2%

0.1%

0.0%

0.2%

0.0%

0.8%

Business India

1%

0.8%

0.3%

0.4%

0.5%

0.7%

Cosmopolitan

0.5%

1%

0.6%

0.5%

0.0%

0.7%

1%

0.4%

2%

0.2%

1%

0.6%

Grihshobha

0.6%

0.7%

0.0%

0.2%

1%

0.6%

Overdrive

0.4%

1%

0.0%

0.0%

0.0%

0.6%

PC Quest

0.8%

0.5%

1%

0.5%

1%

0.6%

Chitralekha

0.4%

1%

0.0%

0.1%

0.0%

0.5%

1%

0.7%

0.8%

0.1%

0.1%

0.5%

Competition Success Review

Fortune India Gladrags

1%

0.7%

0.0%

0.1%

0.0%

0.5%

National Geographic

0.4%

0.7%

1%

0.2%

0.0%

0.5%

Science Reporter

0.6%

0.2%

0.0%

0.0%

6%

0.5%

Today

0.3%

0.3%

0.3%

3%

2%

0.5%

Business Week

0.2%

0.5%

3%

0.8%

0.0%

0.4%

Cricket Samrat

0.6%

0.7%

0.0%

0.2%

0.2%

0.4%

Dalal Street

0.5%

0.5%

0.0%

0.0%

0.4%

0.4%

Debonair

0.4%

0.6%

0.1%

0.1%

0.0%

0.4%

Health

0.3%

0.3%

0.7%

0.4%

0.0%

0.4%

Meri Saheli

0.3%

0.5%

0.7%

0.9%

0.8%

0.4%

Playboy

0.2%

0.7%

0.0%

0.0%

0.0%

0.4%

Aha Zindagi

0.2%

0.3%

0.4%

0.0%

0.0%

0.3%

Anandamela

0.3%

0.5%

0.1%

0.0%

0.3%

0.3%

Manorama

0.6%

0.0%

0.8%

1%

0.0%

0.3%

Sudha

0.5%

0.3%

0.0%

0.0%

0.1%

0.3%

163

Aval Vikatan

0.1%

0.1%

0.0%

0.0%

0.0%

0.2%

Brunch

0.1%

0.5%

0.0%

0.0%

0.2%

0.2%

Capital Market

0.1%

0.2%

0.0%

0.0%

0.7%

0.2%

Chronicle

0.2%

0.2%

0.2%

1%

0.0%

0.2%

Data Quest

0.2%

0.3%

0.0%

0.0%

0.0%

0.2%

Desh

0.1%

0.1%

0.0%

0.0%

0.0%

0.2%

Inside Outside

0.4%

0.1%

0.1%

0.8%

0.0%

0.2%

Junior Vikatan

0.1%

0.2%

0.0%

0.0%

0.1%

0.2%

Linux For You

0.1%

0.2%

0.0%

1%

0.0%

0.2%

Maxim

0.1%

0.0%

0.0%

0.0%

0.0%

0.2%

Outlook Money

0.2%

0.2%

0.0%

0.4%

0.0%

0.2%

Safari

0.3%

0.2%

0.0%

0.0%

0.4%

0.2%

Sananda

0.2%

0.2%

0.0%

0.2%

0.4%

0.2%

Sarita

0.1%

0.1%

0.1%

0.1%

3%

0.2%

The Economist

0.1%

0.6%

0.0%

0.0%

0.0%

0.2%

PC World

0.1%

0.1%

0.3%

2%

0.0%

0.2%

Abhiyan

0.0%

0.1%

0.0%

0.0%

0.5%

0.1%

Anandalok

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Auto India

0.1%

0.0%

0.0%

0.0%

0.1%

0.1%

Buzz

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

Champak

0.0%

0.1%

0.0%

0.0%

1%

0.1%

Cineblitz

0.0%

0.1%

2%

0.1%

0.0%

0.1%

Deccan Chronicle

0.0%

0.5%

0.0%

0.0%

0.0%

0.1%

Developer IQ

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

Frontline

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Grihlakshmi

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Lokprabha

0.0%

0.0%

0.1%

0.0%

1%

0.1%

Saras Salil

0.0%

0.1%

0.0%

0.0%

0.7%

0.1%

Savvy

0.0%

0.2%

0.0%

0.1%

0.0%

0.1%

Taranga

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Graphiti

0.1%

0.3%

0.0%

0.1%

0.0%

0.1%

Saptahik Bartaman

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

Money life

0.1%

0.1%

0.0%

0.1%

0.0%

0.1%

Animation Reporter

0.3%

0.0%

0.0%

0.4%

0.0%

0.1%

Nirogadhaam

0.0%

0.1%

0.0%

0.9%

0.0%

0.1%

Chandamama

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Andra Jyoti

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

Auto World

0.1%

0.2%

0.0%

0.1%

0.0%

0.1%

Bikes

0.1%

0.3%

0.0%

0.0%

0.0%

0.1%

Business Standard

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Better Photography

0.0%

0.1%

0.0%

0.1%

0.0%

0.0%

Business Times

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Elle

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

Good House Keeping

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Kadambini

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Mathrubhumi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Outlook Traveller

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Pratiyogita Darpan

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Saptahik Sakal

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Society

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

164

Top Gear

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Living Digital

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Saheli

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Sakhi

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Mans World

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Kurukshetra

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Automobiles

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Economical Times

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

8%

6%

5%

5%

9%

8%

Others

165

Table 79: Most preferred radio channel Radio Channels

BM

Shaadi

Yahoo

AMU

Sample Base

1,233

1,271

169

Radio Mirchi

41%

39%

24%

227

157

4,162

40%

22%

37%

Red FM

12%

14%

20%

12%

16%

13%

AIR

11%

9%

Radio City

10%

12%

15%

12%

17%

11%

7%

15%

13%

11%

Suryan FM

6%

Big FM

7%

5%

8%

0.3%

8%

7%

6%

0.7%

6%

2%

5%

AIR FM GOLD

4%

4%

10%

5%

12%

5%

AIR FM RAINBOW

3%

3%

8%

2%

3%

3%

Fever FM

2%

3%

4%

4%

6%

2%

BBC

0.4%

0.3%

2%

4%

0.5%

1%

Go FM

0.9%

1%

1%

0.1%

0.0%

1%

1%

2%

0.2%

0.1%

0.0%

1%

Power FM

0.2%

0.8%

0.6%

0.7%

0.2%

0.5%

Amar FM

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Hum FM

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

2%

1%

0.0%

0.1%

2%

1%

World Space

Others

Google

Jeevansaathi

Table 80: Response to online marketing stimulus Response To Online Marketing Stimulus

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,616

1,564

232

286

201

5,344

Clicked a sponsored search ad

41%

41%

27%

41%

33%

39%

Clicked a banner ad

50%

54%

46%

54%

42%

49%

Clicked a product/service e-mailer

16%

17%

19%

21%

13%

17%

Participated in an online contest

50%

47%

29%

51%

24%

45%

Bid/Bought in an Online auction

26%

29%

23%

31%

22%

27%

Bought in a special promotion / deal

24%

27%

23%

35%

23%

25%

None of the above

23%

21%

32%

20%

41%

25%

Sample Base

166

Table 81: Top of mind recall for brands Brands Sample Base

BM

Shaadi

Google

Jeevansaathi

Yahoo

AMU

1,905

1,885

294

357

270

6,486

Nokia

9%

8%

7%

10%

5%

8%

Sony

9%

7%

5%

8%

4%

8%

Tata

5%

4%

3%

5%

9%

5%

LG

4%

5%

3%

7%

7%

4%

Reliance

3%

4%

3%

2%

4%

3%

HLL

4%

2%

0.2%

2%

3%

3%

Nike

3%

3%

4%

0.9%

5%

3%

Colgate

3%

2%

0.6%

3%

2%

3%

Samsung

2%

2%

1%

5%

2%

2%

Pepsi

2%

2%

4%

2%

0.4%

2%

Adidas

2%

2%

5%

1%

1%

2%

Microsoft

2%

2%

1%

0.8%

1%

2%

HP

2%

1%

2%

0.3%

0.7%

2%

Maruti

2%

1%

1%

0.0%

2%

2%

Philips

2%

1%

1%

0.9%

3%

2%

Bajaj

1%

2%

0.3%

1%

2%

1%

Hero Honda

1%

1%

3%

1%

3%

1%

Reebok

1%

1%

0.7%

1%

0.9%

1%

Coca Cola

1%

1%

0.4%

1%

1%

1%

Google

2%

1%

0.7%

1%

1%

1%

Airtel

1%

1%

0.9%

2%

0.1%

1%

Godrej

2%

0.8%

1%

0.8%

1%

1%

0.8%

0.7%

8%

0.4%

0.5%

1%

1%

1%

1%

2%

0.1%

1%

Intel

0.5%

0.8%

3%

1%

1%

0.9%

Levis

0.7%

1%

0.2%

0.5%

2%

0.9%

Raymonds

0.7%

1%

0.8%

0.2%

0.1%

0.9%

Onida

0.6%

0.7%

0.2%

0.4%

1%

0.8%

Lakme

0.6%

0.9%

0.9%

0.9%

2%

0.7%

Sony Ericsson

0.7%

0.6%

0.4%

0.7%

0.2%

0.7%

Cadbury

0.8%

0.6%

0.5%

0.8%

0.3%

0.6%

Compaq

0.4%

0.4%

0.0%

5%

0.0%

0.6%

Lee

0.4%

1%

0.0%

0.5%

0.8%

0.6%

Motorola

0.7%

0.7%

0.0%

0.0%

0.0%

0.6%

IBM Honda

Videocon

1%

0.5%

0.0%

0.0%

0.4%

0.6%

Wipro

0.7%

0.4%

1%

0.3%

0.1%

0.6%

Amul

0.6%

0.7%

0.8%

0.0%

1%

0.5%

BPL

0.4%

0.4%

0.3%

0.2%

0.6%

0.5%

Britannia

0.9%

0.4%

0.0%

0.1%

0.4%

0.5%

HCL

0.6%

0.2%

0.7%

1%

0.2%

0.5%

Mercedes

0.6%

0.3%

0.0%

0.9%

0.0%

0.5%

Peter England

0.4%

0.4%

0.3%

0.8%

0.2%

0.5%

BSNL

0.5%

0.4%

0.3%

0.2%

0.5%

0.4%

Hyundai

0.7%

0.3%

0.6%

0.1%

0.0%

0.4%

Johnson & Johnson

0.4%

0.5%

0.1%

0.0%

0.0%

0.4%

Nestle

0.4%

0.7%

0.5%

0.0%

0.4%

0.4%

Provogue

0.2%

0.8%

0.7%

0.4%

0.0%

0.4%

167

Titan

0.2%

0.4%

0.6%

0.2%

0.0%

0.4%

Whirlpool

0.2%

0.4%

0.0%

0.0%

0.9%

0.4%

Apple

0.3%

0.3%

0.9%

0.0%

0.5%

0.4%

Bata

0.4%

0.2%

0.0%

0.4%

0.8%

0.3%

Dabur

0.3%

0.4%

0.2%

0.3%

0.0%

0.3%

Dell

0.2%

0.5%

0.0%

0.2%

0.1%

0.3%

Garnier

0.3%

0.2%

1%

0.3%

0.0%

0.3%

Hutch

0.4%

0.5%

0.2%

0.3%

0.4%

0.3%

ICICI

0.1%

0.5%

0.0%

0.0%

0.0%

0.3%

John Players

0.1%

0.4%

0.8%

0.0%

0.3%

0.3%

Kingfisher

0.3%

0.5%

0.1%

0.0%

0.1%

0.3%

Lenovo

0.3%

0.5%

0.0%

0.2%

0.0%

0.3%

Lifebuoy

0.3%

0.1%

0.9%

0.4%

1%

0.3%

Louis Phillip

0.3%

0.1%

0.0%

0.0%

0.0%

0.3%

Parle

0.2%

0.4%

0.0%

0.0%

0.0%

0.3%

Ponds

0.2%

0.3%

0.0%

0.2%

0.6%

0.3%

Surf

0.2%

0.5%

0.4%

0.3%

0.3%

0.3%

Toyota

0.4%

0.4%

0.5%

0.5%

0.0%

0.3%

Yamaha

0.2%

0.2%

2%

0.1%

0.8%

0.3%

Amway

0.3%

0.2%

0.5%

0.2%

0.0%

0.2%

Arrow

0.3%

0.0%

0.0%

0.5%

0.0%

0.2%

BMW

0.3%

0.2%

0.4%

0.0%

0.0%

0.2%

Brooke Bond

0.5%

0.0%

0.0%

0.4%

0.0%

0.2%

Ford

0.2%

0.2%

0.3%

0.0%

0.3%

0.2%

Hamam

0.5%

0.1%

0.1%

0.0%

0.0%

0.2%

Horlicks

0.3%

0.2%

0.3%

0.2%

0.0%

0.2%

Infosys

0.1%

0.3%

0.6%

0.0%

0.0%

0.2%

ITC

0.4%

0.1%

0.1%

0.4%

0.0%

0.2%

L`Oreal

0.2%

0.3%

0.3%

0.0%

0.0%

0.2%

Lux

0.2%

0.4%

0.0%

0.0%

0.5%

0.2%

Suzuki

0.1%

0.2%

0.5%

0.3%

0.1%

0.2%

Nescafe

0.2%

0.3%

0.2%

0.0%

0.0%

0.2%

Pantaloon

0.1%

0.2%

0.0%

0.4%

0.4%

0.2%

Pepe

0.2%

0.1%

0.6%

0.8%

0.3%

0.2%

Pepsodent

0.2%

0.3%

0.0%

0.3%

0.6%

0.2%

Ray Ban

0.0%

0.5%

0.0%

0.0%

0.0%

0.2%

Revlon

0.2%

0.1%

0.0%

0.0%

0.0%

0.2%

Thums Up

0.3%

0.1%

0.0%

0.3%

0.0%

0.2%

Times of India

0.1%

0.2%

0.0%

0.3%

0.0%

0.2%

TVS

0.2%

0.2%

0.0%

0.0%

0.0%

0.2%

Wills

0.2%

0.1%

0.9%

0.1%

0.4%

0.2%

Allen Solly

0.1%

0.1%

0.0%

0.4%

0.0%

0.1%

Canon

0.0%

0.3%

0.6%

0.0%

0.4%

0.1%

Close Up

0.1%

0.1%

0.0%

0.0%

0.4%

0.1%

Denim

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

Dettol

0.0%

0.2%

0.0%

0.1%

0.0%

0.1%

Fair & Lovely

0.2%

0.1%

0.0%

0.0%

0.3%

0.1%

Ferrari

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

Fevicol

0.0%

0.1%

0.0%

0.0%

0.7%

0.1%

Honda City

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

168

ISI

0.1%

0.1%

0.0%

0.2%

0.0%

0.1%

Killer

0.0%

0.3%

0.2%

0.0%

0.0%

0.1%

Kodak

0.0%

0.0%

1%

0.0%

0.0%

0.1%

Koutons

0.1%

0.1%

0.5%

0.0%

0.0%

0.1%

LIC

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Mcdonald

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

MRF

0.1%

0.1%

0.3%

0.0%

0.0%

0.1%

Nirma

0.0%

0.2%

0.0%

0.7%

0.3%

0.1%

P&G

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Panasonic

0.1%

0.1%

0.0%

0.1%

0.0%

0.1%

Park Avenue

0.1%

0.1%

0.0%

0.3%

0.0%

0.1%

Red Label

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Rediff

0.0%

0.2%

0.0%

0.8%

0.5%

0.1%

Rin

0.1%

0.1%

0.0%

0.3%

0.0%

0.1%

Santro

0.0%

0.2%

0.0%

0.3%

0.0%

0.1%

Siemens

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Sify

0.1%

0.3%

0.0%

0.1%

0.0%

0.1%

Skoda

0.1%

0.3%

0.0%

0.0%

0.0%

0.1%

Spykar

0.0%

0.2%

0.3%

0.0%

0.0%

0.1%

VIP

0.2%

0.1%

0.0%

0.0%

0.0%

0.1%

Voltas

0.1%

0.0%

0.0%

0.0%

0.1%

0.1%

Woodland

0.1%

0.1%

0.0%

0.2%

0.0%

0.1%

Yahoo

0.1%

0.0%

0.3%

0.0%

0.0%

0.1%

Acer

0.1%

0.0%

0.3%

0.0%

0.1%

0.1%

Axe

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

L&T

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Ranbaxy

0.0%

0.1%

0.1%

0.0%

0.0%

0.1%

Sahara

0.0%

0.0%

0.0%

0.1%

0.0%

0.1%

Sansui

0.1%

0.1%

0.0%

0.3%

0.0%

0.1%

Armani

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Chevrolet

0.0%

0.0%

0.3%

0.2%

0.0%

0.0%

Citi Bank

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

GE

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Gillette

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Gold Flake

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Gucci

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

HDFC

0.0%

0.0%

0.3%

0.0%

0.0%

0.0%

IFB

0.0%

0.1%

0.0%

0.3%

0.0%

0.0%

Maggi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Mahindra & Mahindra

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Mark & Spencer

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

NIIT

0.0%

0.0%

0.9%

0.0%

0.0%

0.0%

Parker

0.0%

0.1%

0.3%

0.0%

0.0%

0.0%

Pears

0.0%

0.0%

0.0%

0.3%

0.0%

0.0%

Reid & Taylor

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Rolex

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

SBI

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Scorpio

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Taj

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Tanishq

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

169

Tata Indica

0.1%

0.0%

0.0%

0.0%

0.2%

0.0%

Tata Indicom

0.0%

0.1%

0.0%

0.2%

0.0%

0.0%

Tata Motors

0.1%

0.1%

0.0%

0.0%

0.0%

0.0%

Tata Tea

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Van Huesen

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Versace

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

VSNL

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zodiac

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Idea

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Lays

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

TCS

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Glaxo

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

HSBC

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

MTNL

0.0%

0.0%

0.0%

0.0%

0.6%

0.0%

Satyam

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Liberty

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

11%

12%

14%

15%

21%

13%

170

Appendix

171

Table 82: City type classification by market size

REGIONS North

South

East

West

Delhi

Bangalore Chennai Coimbatore Hyderabad

Kolkata

Ahmadabad Mumbai Pune Surat

Faridabad Jaipur Kanpur Lucknow Ludhiana Patna

Kochi Madurai

Asansol

Bhopal Thane Indore Nagpur Vadodara

Amritsar Chandigarh Dhanbad Ghaziabad

Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam

Agra Allahabad Dehradun Gurgaon Jodhpur Meerut Noida Ranchi Varanasi Others from North India

Mangalore Mysore Secunderabad Others from South India

CITY TYPE BY MARKET SIZE 2

Metros

Urban Uptowns

Emerging Towns

Others

Guwahati

Bhubaneswar Cuttack Raipur Others from East India

Aurangabad Goa Jabalpur Nashik Rajkot Solapur Others from West India

2

Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

172

Table 83: Socio economic classification (SEC) grid

Chief Wage Earner's 3 Occupation

Chief Wage Earner's Highest Education Illiterate

School (Up to 4 yrs)

School (5-9 yrs)

Secondary / High School

Not Grad.

Grad./ PG (Gen.)

Grad./ PG (Prof.)

Unskilled worker

E

E

E

D

D

D

D

Skilled worker

E

E

D

C

C

B

B

Petty traders

E

D

D

C

C

B

B

Shop owners

D

D

C

B

B

A

A

Businessmen/ industrialists – with no employee

D

C

B

B

A

A

A

Businessmen/ industrialists – with 1 to 9 employee

C

B

B

B

A

A

A

Businessmen/ industrialists – with 10+ employee

B

B

A

A

A

A

A

Self-employed professionals

D

D

D

B

B

A

A

Clerical/ salesmen

D

D

D

C

B

B

B

Supervisor level

D

D

C

C

B

B

A

Officers/ executives (junior)

C

C

C

B

B

A

A

Officers/ executives (middle/ senior)

B

B

B

B

A

A

A

3

Chief Wage Earner is the head of the household who contributes maximum to the monthly household income. It is assumed in Indian marketing and media space that the life style of a household is largely determined by the combination of head of household’s highest level of education and current occupation.

173

Index: Charts Chart 1: Online matrimony users vis-à-vis online dating/friendship users .................................................................................... 14 Chart 2: Gender profile of online matrimony users ....................... 16 Chart 3: Age profile of online matrimony users ........................... 16 Chart 4: Regional distribution of online matrimony users ............... 17 Chart 5: Years of net usage experience among online matrimony users18 Chart 6: Place of accessing the internet.................................... 18 Chart 7: Online buying among online matrimony users................... 21 Chart 8: Response of online matrimony users to online marketing stimuli .................................................................................... 21 Chart 9: Gender breakup ...................................................... 33 Chart 10: Age group distribution ............................................. 34 Chart 11: City class - by population size .................................... 35 Chart 12: City class - by market size ........................................ 36 Chart 13: Region-wise break-ups............................................. 38 Chart 14: Socio economic classification..................................... 40 Chart 15: Highest educational qualification................................ 41 Chart 16: Occupational break up............................................. 42 Chart 17: Function / field of occupation ................................... 43 Chart 18: Head of the household............................................. 44 Chart 19: Monthly family income ............................................ 45 Chart 20: Most expensive vehicle owned by the household.............. 46 Chart 21: Ownership of credit cards (individually)........................ 47 Chart 22: Current loan liabilities............................................. 49 Chart 23: Years of experience in using internet ........................... 50 Chart 24: Place of accessing internet ....................................... 51 Chart 25: Type of internet connection at home ........................... 52 Chart 26: Type of internet connection at office........................... 53 Chart 27: Service provider subscribed to at home ........................ 54 Chart 28: Service provider subscribed to at office ........................ 55 Chart 29: Frequency of accessing internet from home ................... 56 Chart 30: Frequency of accessing internet from office................... 57 Chart 31: Time of the day accessing internet from home ............... 58 Chart 32: Time of the day accessing internet from office ............... 59 Chart 33: Duration of PC usage from home................................. 60 Chart 34: Duration of internet usage from home.......................... 61 Chart 35: Duration of PC usage from office ................................ 62 Chart 36: Duration of internet usage from office ......................... 63 Chart 37: Time spent by internet users on watching TV ................. 64 Chart 38: Time spent by internet users on reading newspaper ......... 65 Chart 39: Time spent by internet users on listening to radio ........... 66 Chart 40: Professional activities ............................................. 69 Chart 41: Personal activities.................................................. 70 Chart 42: Downloading activities............................................. 71 Chart 43: E-commerce related activities ................................... 72 Chart 44: Online shopping..................................................... 73 Chart 45: Blogging activities .................................................. 74 Chart 46: Member of an online community................................. 75 Chart 47: Problems faced while surfing the internet ..................... 79 Chart 48: Multiple user shares of email websites ......................... 81 Chart 49: Number of email accounts and average per capita email ids 82 Chart 50: Response to online marketing stimulus ........................ 111

174

Index: Change from Previous Year Graphs Chart 1: Gender breakup ...................................................... 33 Chart 2: Age group distribution .............................................. 34 Chart 3: City class - by market size.......................................... 36 Chart 4: Region-wise break-ups .............................................. 38 Chart 5: Socio economic classification ...................................... 40 Chart 6: Highest educational qualification ................................. 41 Chart 7: Occupational break up .............................................. 42 Chart 8: Head of the household .............................................. 44 Chart 9: Monthly family income .............................................. 45 Chart 10: Most expensive vehicle owned by the household.............. 46 Chart 11: Ownership of credit cards (individually)........................ 47 Chart 12: Years of experience in using internet ........................... 50 Chart 13: Place of accessing internet ....................................... 51 Chart 14: Type of internet connection at home ........................... 52 Chart 15: Type of internet connection at office........................... 53 Chart 16: Service provider subscribed to at home ........................ 54 Chart 17: Service provider subscribed to at office ........................ 55 Chart 18: Frequency of accessing internet from home ................... 56 Chart 19: Frequency of accessing internet from office................... 57 Chart 20: Time of the day accessing internet from home ............... 58 Chart 21: Time of the day accessing internet from office ............... 59 Chart 22: Duration of PC usage from home................................. 60 Chart 23: Duration of internet usage from home.......................... 61 Chart 24: Duration of PC usage from office ................................ 62 Chart 25: Duration of internet usage from office ......................... 63 Chart 26: Time spent by internet users on watching TV ................. 64 Chart 27: Time spent by internet users on reading newspaper ......... 65 Chart 28: Time spent by internet users on listening to radio ........... 66 Chart 29: Professional activities ............................................. 69 Chart 30: Personal activities.................................................. 70 Chart 31: Downloading activities............................................. 71 Chart 32: E-commerce related activities ................................... 72 Chart 33: Online shopping..................................................... 73 Chart 34: Multiple user shares of email websites ......................... 81 Chart 35: Number of email accounts and average per capita email ids 82 Chart 36: Response to online marketing stimulus ........................ 111

175

Index: Tables

Table 1: Detailed sample base distribution of the land survey ........... 6 Table 2: Popular online activities among all net users (Top 20) ........ 12 Table 3: Growth in popularity of online activities (Top 6 Gainers)..... 13 Table 4: Preferred websites for matrimonial search...................... 15 Table 5: Online activities undertaken ‘relatively’ more by online matrimony users ................................................................ 19 Table 6: Top 10 most popular online activities among online matrimony users .............................................................................. 20 Table 7: Comparative evaluation of the Top 5 matrimony websites on selected attributes ............................................................. 22 Table 8: Popularity of various internet activities ......................... 29 Table 9: Growth of popularity of various internet activities ............ 30 Table 10: Matrimonial search................................................. 31 Table 11: Regional Matrimony Websites included under Bharatmatrimony ............................................................... 31 Table 12: Matrimonial search................................................. 32 Table 13: Top 10 cities ........................................................ 37 Table 14: Preferred language of reading ................................... 39 Table 15: Household asset ownership ....................................... 48 Table 16: Popularity of various internet activities ........................ 67 Table 17: Membership by type of online community ..................... 76 Table 18: Most used local language websites (other than English) ..... 77 Table 19: Online activities desired in other languages ................... 78 Table 20: Preferred websites - emailing .................................... 80 Table 21: Top of mind unaided recall - all websites ...................... 83 Table 22: Most used website - all websites................................. 84 Table 23: Info search (English) ............................................... 85 Table 24: Info search (local language) ...................................... 86 Table 25: Job search ........................................................... 87 Table 26: Booking travel tickets ............................................. 88 Table 27: Online shopping (other than travel tickets).................... 89 Table 28: Online news ......................................................... 90 Table 29: Financial news & info (rates, quotes, etc.) .................... 91 Table 30: Online share trading ............................................... 92 Table 31: Real estate info..................................................... 93 Table 32: Matrimonial search................................................. 94 Table 33: Dating/friendship search.......................................... 95 Table 34: Social networking/communities ................................. 96 Table 35: Online gaming....................................................... 97 Table 36: Download mobile content......................................... 98 Table 37: Preferred instant messaging applications ...................... 99 Table 38: Download music ................................................... 100 Table 39: Sports content ..................................................... 101 Table 40: Cinema content.................................................... 102 Table 41: Most used local language websites (other than English) .... 103 Table 42: Preferred blog sites ............................................... 104 Table 43: Preferred astrology website ..................................... 105 Table 44: Preferred online learning / education website............... 106 Table 45: Favorite TV channels ............................................. 107 Table 46: Favorite newspapers .............................................. 108 Table 47: Favorite magazines ............................................... 109 Table 48: Favorite radio channels .......................................... 110 Table 49: TOM recall for brands............................................. 112

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Index: Segment wise Detailed Tables Table 1: Gender breakup ..................................................... 114 Table 2: Age group distribution ............................................. 114 Table 3: City class - by population size .................................... 115 Table 4: City class - by market size ........................................ 115 Table 5: City wise distribution .............................................. 116 Table 6: Region-wise break-ups ............................................. 117 Table 7: Preferred language of reading .................................... 117 Table 8: Socio economic classification ..................................... 118 Table 9: Highest educational qualification ................................ 118 Table 10: Occupational break up ........................................... 118 Table 11: Function / field of occupation .................................. 119 Table 12: Head of the household ........................................... 119 Table 13: Monthly family income ........................................... 119 Table 14: Most expensive vehicle owned by the household ............ 120 Table 15: Ownership of credit cards (individually)....................... 120 Table 16: Household asset ownership ...................................... 121 Table 17: Current loan liabilities............................................ 121 Table 18: Years of experience in using internet.......................... 122 Table 19: Place of accessing internet ...................................... 122 Table 20: Type of internet connection at home .......................... 122 Table 21: Type of internet connection at office ......................... 123 Table 22: Service provider subscribed to at home ....................... 123 Table 23: Service provider subscribed to at office....................... 124 Table 24: Frequency of accessing internet from home .................. 124 Table 25: Frequency of accessing internet from office ................. 124 Table 26: Time of the day accessing internet from home .............. 125 Table 27: Time of the day accessing internet from office .............. 125 Table 28: Duration of internet usage from home......................... 125 Table 29: Duration of internet usage from office ........................ 126 Table 30: Duration of internet usage during weekdays.................. 126 Table 31: Duration of internet usage during weekends ................. 126 Table 32: Duration of PC usage from home ............................... 127 Table 33: Duration of PC usage from office ............................... 127 Table 34: Time spent by internet users on watching TV ................ 127 Table 35: Time spent by internet users on reading newspaper ........ 128 Table 36: Time spent by internet users on listening to radio .......... 128 Table 37: Professional activities ............................................ 128 Table 38: Personal activities................................................. 129 Table 39: Downloading activities ........................................... 129 Table 40: E-commerce related activities .................................. 130 Table 41: Online shopping.................................................... 130 Table 42: Blogging activities ................................................. 130 Table 43: Member of an online community ............................... 131 Table 44: Membership by type of online community .................... 131 Table 45: Usage of other language websites .............................. 132 Table 46: Online activities desired in other languages .................. 132 Table 47: Problems faced while surfing the internet .................... 132 Table 48: Top of mind unaided recall - all websites ..................... 133

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Table 49: Most used website - all websites................................ 135 Table 50: Preferred website for emailing ................................. 135 Table 51: Multiple user shares of email websites ........................ 136 Table 52: Number of email accounts and average per capita email Ids ................................................................................... 136 Table 53: Preferred website for job search ............................... 137 Table 54: Preferred website for mobile content ......................... 138 Table 55: Preferred website for sports .................................... 139 Table 56: Preferred website for travel products ......................... 140 Table 57: Preferred website for matrimony............................... 141 Table 58: Preferred website for financial news/info .................... 142 Table 59: Preferred website for cinema ................................... 143 Table 60: Preferred website for online share/stock trading............ 144 Table 61: Preferred website for games .................................... 145 Table 62: Preferred website for online shopping......................... 146 Table 63: Preferred website for online news ............................. 147 Table 64: Preferred website for friendship/dating ...................... 148 Table 65: Preferred website for music ..................................... 149 Table 66: Preferred info search engine - local language ................ 150 Table 67: Preferred website for real estate............................... 150 Table 68: Preferred info search engine - English ......................... 151 Table 69: Preferred website for instant messaging ...................... 151 Table 70: Preferred website for social networking/communities ..... 152 Table 71: Preferred website for astrology................................. 153 Table 72: Preferred website for online learning/education ............ 154 Table 73: Preferred blog sites ............................................... 155 Table 74: Other language preferred for local language content....... 156 Table 75: Preferred website for checking local language content .... 157 Table 76: Most preferred TV channel....................................... 158 Table 77: Most preferred newspaper ....................................... 161 Table 78: Most preferred magazine......................................... 163 Table 79: Most preferred radio channel ................................... 166 Table 80: Response to online marketing stimulus ........................ 166 Table 81: Top of mind recall for brands ................................... 167 Table 82: City type classification by market size ........................ 172 Table 83: Socio Economic Classification (SEC) Grid ...................... 173

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