Juxtconsult India Online 2007 Corporate Employees On The Net Report

India Online 2007

Corporate Employees On The Net

India Online 2007

Youth on the Net Report

India Online 2007

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Corporate Employees On The Net

India Online 2007

Table of Content India Online 2007 ......................................................... 7 India Online 2007 Reports ............................................... 9 Methodology ..............................................................11 Executive Summary .....................................................16 Key Findings ..............................................................18 Detailed FindingsReading the Graphs & Tables ..........................................30 Popularity of the Activity ..............................................32 Demographic Profile ....................................................33 Socio-Economic Profile .................................................40 Economic Profile.........................................................45 Net Usage Status.........................................................51 Net Usage Dynamics.....................................................57 Preferred Net Activities ................................................68 Most Used Websites .....................................................83 Most Used Offline Media Brands..................................... 109 Offline Brands Recalled .............................................. 113 Segment Wise Detailed Tables ...................................... 114 Appendix ................................................................ 173

Corporate Employees On The Net

India Online 2007

India Online 2007 The India Online 2007 study is not just an annual update over the previous year's India Online 2006 study but rather a continuation of JuxtConsult’s efforts to keep improving the quality of the study every year. The improvements made in the study this year not only involve further strengthening of the research methodology but also enhancing the coverage of the information, especially in the emerging areas of internet usage in the country like blogging, social networking and language website usage. Accordingly the India Online 2007 set of reports will not only provide you the most recent estimates on the Internet user-ship, its growth and penetration in India but will also give you an 'insightful' understanding of the current net usage behavior and preferences of various kinds of online Indians. Like in the year 2006, JuxtConsult conducted two large-scale 'primary' surveys, one offline and one online to complete the study this year as well. However, the sample size for the 'land' survey (which is used to estimate the size of internet using population in urban India) was almost doubled this year to further improve the coverage among the various population strata in urban India. The land survey, conducted during April 2007, covered 10,000 households across 31 cities of various sizes across all the four regions of the country. The 'online' survey was conducted among 3 of the most popular and generic portals in Indian with the focus on capturing the in-depth net usage behaviors and preferences of online Indians. This survey was conducted by JuxtConsult between April-May 2007 and over 14,200 indepth and usable responses were collected and analyzed for final reporting. There is one key difference in the study this year compared to the last year. To make our findings more representative of the entire urban online population and not just the Internet users who are more likely to respond to online surveys, this year we have ‘linked’ the findings of our online survey with the findings of our land survey. This was done by deriving appropriate individual level ‘weights’ for Internet users from the land survey and then applying them to the data of the online survey. The key information included in the various reports cover the demographic and socio-economic profiles of the net users, their ownership of household assets, the source and place of their access to internet, net usage dynamics, preferred online activities, website preferences for over 20 key online activities, online buying behavior and spends, response to online marketing stimuli, offline media preferences, and much more.

Corporate Employees On The Net

In sum, what you get in India Online 2007 you are unlikely to get elsewhere: X X X X X

Highly credible latest estimate of internet using population in urban India Key insights on various aspects of internet usage in India An understanding of online Indians as 'consumers' and not just as faceless net users How to reach these online consumers on the net, as well as through the offline mediums Preferred 'user shares' of key online brands in 21 different online activity categories

India Online 2007

India Online 2007 Reports Main Report X

Overall Status and Usage of Internet in India

User Segment Supplementary Reports X X X X X X X X X X X X X X X X X X

Women on the net Youth on the net (teenagers and young adults) Net users by their socio-economic (SEC) profile Students on the net Corporate employees on the net IT professionals on the net Heavy Online Spenders on the net Bloggers on the net Car owners on the net Two-wheeler owners on the net Mobile phone owners on the net Credit card owners on the net Net users by place of access (homes, place of work, cyber cafes) Net users by type of connection (broadband, dial-up) Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5 lakhs, Below 1 lakh) Net users by town market size (metros, urban uptowns, emerging towns, others) Net users as financial investors Vernacular language net users

Category Supplementary Reports: (comparative profiling of top 5 websites) X X X X X X X X X X X X X X X X

Online shopping Emailing Job search Matrimony Info search - English Info Search - Local language Online travel Social networking/communities Friendship / dating Online news Financial info/news Online share trading Cinema content Sports content Online music Online games

Corporate Employees On The Net

X X X X

Online real estate Mobile content download Astrology Online learning/education

Note - All supplement reports are subject to sufficiency of sample responses. Demographic segment wise details by gender, age, SEC classification, region and place of net access are included in each of the reports as appendix tables.

India Online 2007

Methodology In order to derive highly robust and authentic estimates of the current user-ship of Internet in India, and draw out a truly representative internet usage behavior patterns, we at JuxtConsult keep improving and refining our research methodology for the India Online study every year. In 2007, we have again brought in two significant improvements: X

We have increased our land survey sample base to 10,000 (from 5,500 last year) and the coverage of the number of cities to 31 (from 21 last year). The distribution of these 31 cities continues to be well spread across the 4 regions of the country. But more importantly, in terms of coverage of towns by their population size, we dug deeper this year and covered all town classes that have population of 20,000 individuals and above.

X

Further, to better capture the internet usage across all types of socio-economic classes (SEC) in urban Indian, we allocated equal sample quota among the 5 broad socio-economic classes A, B, C, D and E across various zones within a town, and then across the town classes and regions. To correct for and put back the real representation of the socio-economic classes (and not equal representation) during the data processing stage, we incorporated the appropriate SEC 'weights' derived from the actual urban population statistics from authentic govt. Sources (National Sample Survey Organization and Census of India).

These two refinements in the sampling methodology ensured that this year we get an even better representation of various types of internet users in urban India. Like last year, this year again we conducted both a land survey and an online survey separately, with the focus of the land survey being on estimating the size of the internet using population in urban India, and that of the online survey on capturing the net usage behavior and preference patterns. The two surveys had some common questions on demographic profiles and net usage behavior to help us link up the two sets of data at the processing stage.

The Land Survey The objective of the land survey was two fold. First, to help us estimate the internet user-ship in urban India, as with a land survey we could cover both the user and non-user population of the internet in a representative way. The other objective was to derive relevant demographic 'multipliers' from this survey which could then be applied to the internet usage data collected in the online survey. The use of these 'individual' level multipliers helped us make the online survey findings 'representative' of the entire urban online population and not just of those who are more likely to fill up an online surveys (because of factors like convenience of access, regularity of usage, attractiveness of the incentive prize offered for filling the survey, etc.).

Corporate Employees On The Net

The land survey undertaken this year was again a household level survey across 10,000 households in 31 cities spread across all regions of India. The survey was conducted and completed between mid-April to early-May 2007. Care was taken that all relevant classes of towns with population size of over 20,000 individuals were covered and surveyed across each of the 4 regions of the country. Within a city, 5 geographical locations were chosen, one each in the north, south, east, west and central parts of the city. From each location within a city an equal number of households from the five socio-economic classes A, B, C, D, and E were surveyed. The cities where the land surveys were conducted and the size of the sample data collected from each of these cities are as follows: Table 1: Detailed sample base distribution of the land survey Region

North

West

East

South

Total (31)

City/ Town

City Class

Sample Size

Delhi

10 lakh +

401

Kanpur (UP)

10 lakh +

297

Ludhiana (Pun)

10 lakh +

302

Patna (Bih)

10 lakh +

303

Allahabad (UP)

5 lakh – 10 lakh

298

Ajmer (UP)

1 lakh – 5 lakh

314

Bhadohi (UP)

50 K – 1 lakh

299

Muradnagar (UP)

50 K – 1 lakh

300

Sohna (Har)

20 K – 50 K

307

Mumbai (Mah)

10 lakh +

399

Ahmedabad (Guj)

10 lakh +

404

Pune (Mah)

10 lakh +

300

Rajkot (Guj)

5 lakh - 10 lakh

301

Dewas (MP)

1 lakh - 5 lakh

303

Hinganghat (Mah)

50 K - 1 lakh

307

Mhowgaon (MP)

20 K - 50 K

296

Katol (Mah)

20 K - 50 K

276

Kolkata (WB)

10 lakh +

398

Guwahati (Ass)

5 lakh – 10 lakh

299

Bhubneshwar (Ori)

5 lakh – 10 lakh

303

Raniganj (WB)

1 lakh – 5 lakh

300

Bhatapara (Chat)

50 K – 1 lakh

252

Champa (Chat)

20 K – 50 K

292

Chennai (TN)

10 lakh +

407

Bangalore (Kar)

10 lakh +

406

Hyderabad (AP)

10 lakh +

410

Mysore (Kar)

5 lakh – 10 lakh

329

Kozhikode (Ker)

1 lakh – 5 lakh

300

Nellore (AP)

1 lakh – 5 lakh

300

Cheruvannur (Ker)

50 K – 1 lakh

294

Edapaddi (TN)

20 K – 50 K

305

-

-

10,002

City Class

10 lakh +

5 lakh - 10 lakh

1 lakh – 5 lakh

50 K – 1 lakh

20 K - 50 K

Total (31)

India Online 2007

To check for both the 'regular' as well as 'occasional' usage of the Internet, at each of the 1,000 households contacted it was queried: X

If any member of the household use the Internet 'at all' from anywhere (home or any location outside)? And

X

If any member of the household use the Internet ‘at least once a month’ from anywhere (home or any location outside)?

Some further questions related to the specifics of demographic profile of the head of the household, their knowledge of English, computer usage, and asset ownership of the household were also asked from the respondent. The usage of computer and Internet was separately checked for each member of the household from the respondent. The above information about the head of the household, especially their education and occupation profile (thereby identifying their socioeconomic or SEC classification) together with the town size class and region were used to link up to the similar authentic Government of India data to estimate the Internet user-ship as well as to generate the appropriate 'multipliers' that were to be applied to the data collected from the online survey.

The Online Survey The online survey was used to collect the in-depth information on internet usage patterns and other media usage patterns among the various types of net users. This was done through a 'large-scale' online survey conducted between end-April to mid-May 2007 among the users of three of the biggest and most generic portals in India, namely Yahoo, Rediff and Google. On one end, the email properties of Yahoo, Rediff and Google (Gmail) were used through online survey campaigns to target the widest possible base on internet users in a random manner and collect responses (as these three email portals together cover almost all email users with a personal email id in the country). At the same time, to cover for whatever may have got missed out in these survey campaigns on email portals, a parallel 'contextual search' based survey ad campaign was run using Google AdSense. All the survey campaigns were paid for and officially run by these portals among their users. The overall online survey campaign used a combination of banner ads, e-mailers and contextual search ads through these portals. The online survey was conducted using an e-questionnaire segmented into three sections. The questionnaire was pre-tested and timed to take approximately 15-20 minutes for a respondent to complete depending on the speed of comprehension and answering of the questions. The questionnaire was structured and designed to reduce the level of 'respondent fatigue' to an extent that was practically possible. In this year's study, the information area coverage (in the online questionnaire) was also enhanced and fine tuned somewhat to keep abreast with the changing and evolving Indian online space:

Corporate Employees On The Net

X

The net usage behavior and preferences of new phenomena like blogging, social networking and language content checking were included.

X

In terms of capturing website preferences, 6 more online activity categories were included this year to take their coverage to 21. The new categories added were instant messaging, real estate, online info search engine in local languages, astrology, online share trading and online learning/education.

X

The question about 'blogging' was fine tuned to segregate usage behavior between only reading blogs, posting comments on blogs and having a blog site of one's own.

In the online questionnaire, a response format of 'clicking' a single or multiple options among the various given options was used for most questions. For each of these questions it was also possible for a respondent to answer 'none' or 'any other'. However, wherever the respondents were asked to give preferences for websites or brand names, only a text box was provided for them to type the name on their own (or type 'none' if not applicable). This was done to ensure that all such recall and actual usage preference responses were solicited 'unprompted'. Further, to enlist complete and sincere responses, an incentive of a significant cash prize was also announced for one selected respondent to be given at the end of the survey. Over 26,000 unduplicated and clean responses were collected from the online survey campaign in about 31/2 weeks time. Of these, all 26,000 responses were complete on user profiles and their net usage behavior information. Around 14,200 responses were complete in all aspects, including various online activities undertaken and website preferences. Thus, the responses from the three sections of the online survey have different valid sample bases and have been reported accordingly. All the usable responses after data cleaning were then collated, crosschecked and processed for tabulation and analysis. While doing the tabulation, any errors and spelling mistakes in typing of the brand names, etc. By the respondents were carefully checked and corrected. Finally, the appropriate weights (multipliers) as derived from the land survey were incorporated into the usable online survey responses to make them more 'representative' of the entire urban online population. Further, for questions that asked for preferred websites names, to remove the possible 'source' bias towards any specific generic portal among the three generic portals used, an 'equalization' correction factor was also incorporated. The net result was the compilation of the latest, highly authentic and representative database on the Internet habits and website preferences of online Indians. This database was then used for making 'insightful' analysis and conclusions as contained in the various reports of the India Online 2007 study.

India Online 2007

Last but not least, in this year's reports we have brought in the presentation of the 'changes' in the usage behavior and preferences visà-vis the last year. Wherever relevant, these changes have been presented graphically along with all the current year's data charts, graphs and tables. Note - Because of a deeper and more robust coverage of internet usage among the smaller towns (down to 20,000 population town classes), and among all the socio-economic classes in this year's land survey, there is likely to be an element of 'correction' seen in this year's data (as compared to the previous year's). These corrections are likely to be more visible in some of the demographic, socio-economic and economic profile of online Indians. The correction factor may also apply, though assumedly not to the same degree, to the current year's data on net usage behavior and website preferences.

Corporate Employees On The Net

Executive Summary Corporate employees account for ‘half’ the regular internet user populace. Internet users employed in the ‘corporate’ world as salaried employees account for almost half of the total regular online urban Indians (50%). Compared to the last year their proportion in the total internet user base has gone up +3% points (from 47% last year). In terms of numbers, nearly 12.6 million internet users are employed in the corporate sector - 8.0 million are in mid/senior (managerial) level positions and balance 4.6 million are in junior level positions. The overall online corporate employee base has grown at 23% in last one year, noticeably faster than growth of the entire net user base (15%). Two-thirds of online corporate employees belong to the mid/senior level. The majority (63%) of the corporate employees continue to be from the mid/senior level in the corporate hierarchy. Their proportion has gone up +5% since last year (when it was 58% of all corporate employees). Corporate employees are visibly ‘older’ and better educated. The proportion of 25 years plus age groups is significantly higher among online corporate employees at 75%. Also 2 out 3 of them (66%) are the chief wage earners of their household. They also show a marginally heavier ‘male’ skew, especially among the mid/senior level employees (86%). Further, 2 out of 3 of them (62%) belong to SEC ‘A’ and ‘B’ and more among them prefer to read in English (46%) and are at least graduates (76%). However, surprisingly their affluence levels are roughly at par with the average internet users. This is largely because of the unusually ‘below-average’ income and affluence level of the junior level corporate employees. The mid/senior level employees display distinctly higher income and asset ownership levels. Mid/senior level employees are more ‘seasoned’ but ‘lighter’ net users from home. If 63% of all internet users have net experience of at least 2 years, this shoots up to 78% among those in mid/senior level positions, and falls to only 61% among junior level employees. Further, corporate employees use internet relatively more from their ‘workplace’, be it in terms of their frequency of use or duration of use. 93% of them access the net from their office compared to 78% among all internet users. They engage online relatively more in ‘professional’ online activities. The mid/senior level online corporate employees engage relatively more in ‘e-commerce’ related activities (net banking, buy travel products, online bill payment), ‘professional info search’ (search work related info, job search, check financial info and financial /business news) and matrimonial search. They engage relatively less in ‘social interactivity’ activities (chatting, dating/friendship, instant messaging, net telephony) and online ‘entertainment’ related activities (screensavers/wallpapers, online gaming, movies, cinema content, music, etc.).

India Online 2007

Only mid/senior level corporate employees make ‘better’ online consumers. Online buying is clearly more popular among corporate employees – 50% have bought online in the past compared to 43% among all internet users. However, it is largely the mid/senior level employees who exhibit a significantly higher disposition to buy online (56%). Junior level corporate employees show ‘below average’ inclination levels to buy online at 39%. Google is the most popular website among online corporate employees. With 32% of all online corporate employees using it the most, Google leads over Yahoo (by +6% points) as the ‘most used website’ among corporate employees. In terms of mind share (top of mind website recall), Yahoo is more top of mind than Google among the junior level employees, but among the mid/senior employees Google is as salient as Yahoo (29%). Lastly, online corporate employees, especially in the mid/senior levels, are relatively ‘lighter’ watchers of TV, almost ‘equally heavy’ readers of newspaper and noticeably ‘lighter’ listeners of radio as compared to the overall net users.

Corporate Employees On The Net

Key Findings Corporate employees account for ‘half’ the regular internet user populace and 2 out 3 of them are mid/senior level employees Internet users employed in the ‘corporate’ world, working as salaried employees, account for almost half of the total regular online urban Indians (50%). Compared to the last year their proportion in the total internet user base has gone up +3% points (from 47% last year). Among the online corporate employees, nearly 2 out of 3 of them (63%) belong to the mid/senior level (or managerial level) in the corporate hierarchy. The proportion of mid/senior level employees among the base of online corporate employee has gone up +5% since last year (when it was 58% of all corporate employees). Correspondingly, the proportion of junior level corporate employees (trainees, clerical and operational staff, officer and executives) has gone down by the same proportion (-5% points). Table 2: Composition of online corporate employees All Corporate Employee

All Internet Users

2007

2006

2007

2006

Mid/senior level employees

63%

58%

32%

27%

Junior level employees

37%

42%

18%

20%

100%

100%

50%

47%

-

-

100%

100%

All Corporate Employee* All Internet Users

* - the non-employee internet users include self-employed, self-business owners, students, retired and unemployed net users

In terms of numbers, nearly 12.6 million internet users are employed in the corporate sector. Of this, 8.0 million are in mid/senior level positions while the balance approximately 4.6 million are in junior level positions. Compared to last year, almost 2.0 million mid/senior level corporate employees have joined the internet bandwagon showing a 34% year-on-year growth. On the other hand, only about 0.3 million junior level corporate employees have got added in the last one year, showing a fairly meager 7% year-on-year growth. Overall, the online corporate employee base has grown at 23% in last one year, noticeably faster than growth of the entire net user base (15%). Table 3: Growth in online corporate employees (2007 vis-à-vis 2006) Internet Users (2007)

Internet Users (2006)

Y-O-Y Growth

In millions

In millions

%

Mid/senior level employees

8.0

6.0

34%

Junior level employees

4.6

4.3

7%

12.6

10.3

23%

25.17

21.95

15%

All Corporate Employee* All Internet Users

India Online 2007

Corporate employees are visibly ‘older’ and better educated Whereas the proportion of 25 years plus age groups among all internet users is 55%, this increases significantly to 75% among corporate employees. The ‘mature’ status of corporate employee is further reflected in the fact that more (66%) among them are the chief wage earners of their household compared to other internet users (47%). Among the corporate employee subgroups, as may have been expected, the mid/senior level employees are relatively older than the junior level employees – 84% of the former are 25 year plus in age compared to only 60% of the latter. The corporate employees also have a marginally heavier male skew (83%) which gets especially pronounced among the mid/senior level (86%). On the other hand, the female representation is better than average (18%) among the junior level corporate employees at 21%. Further, almost 2 out of 3 online corporate employees (62%) belong to higher SEC ‘A’ and ‘B’. In line with their better SEC profile, more among them prefer to read in English (46%) and are graduates and above (76%). These characteristics are even more prominent among the mid/senior level employees. What comes as a surprise is that affluence level of corporate employees is roughly at par and not really higher than the average internet users’. This is largely because of the unusually ‘below-average’ income and affluence level of the junior level corporate employees (only 11% of them have cars and 26% have credit cards owned in the household). In comparison, the mid/senior level employees show much better affluence levels, though still not as high as one would expect (32% own cars and 52% own credit cards in their household). Table 4: Key demographic and socio-economic profile of online corporate employee Mid/senior level

Junior level

All Online Corporate Employees

All Internet Users

8,165

4,380

12,545

25,060

Male users

86%

79%

83%

82%

Users 25 years plus in age

84%

60%

75%

55%

Household head

72%

55%

66%

47%

From metro city markets

44%

38%

42%

37%

Users from southern region

38%

45%

41%

40%

User from SEC ‘A’ and ‘B’

73%

44%

62%

56%

Graduate plus educated users

80%

68%

76%

64%

User prefer to read in English

53%

35%

46%

41%

Rs.30,000+ family income

30%

12%

24%

23%

Car ownership in the HH

32%

11%

25%

28%

Credit card ownership in the HH

52%

26%

43%

35%

Attribute Sample Base

Corporate Employees On The Net

Interestingly, while ownership of most lifestyle oriented household durables is typically lower among online corporate employees, financial assets have a relatively better penetration among this segment (barring ‘shares of companies’). The mid/senior level online corporate employees display distinctly higher ownership levels than the junior level employees across household and financial assets. Table 5: Ownership of key household and financial assets among online corporate employees Mid/senior level

Junior level

All Online Corporate Employees

All Internet Users

8,165

4,380

12,545

25,060

Home

55%

47%

52%

58%

Color TV

95%

87%

92%

92%

Mobile Phone

93%

86%

90%

90%

Fridge

81%

61%

74%

75%

Washing Machine

63%

42%

55%

57%

Microwave

28%

12%

22%

24%

Air Conditioner

26%

11%

20%

25%

Computer/laptop

66%

48%

60%

67%

Bank Account

88%

79%

85%

82%

Life Insurance

72%

54%

65%

61%

Medical Insurance/CGHS

42%

22%

34%

33%

Debit Card

66%

51%

60%

52%

Fixed Deposits

36%

22%

31%

34%

Mutual Funds

28%

14%

23%

22%

Shares of Companies

23%

10%

18%

20%

Attribute Sample Base

Compared to the overall net users, online corporate employees come relatively more from the metros. While 37% of all internet users belong to metros, this increases to 42% among corporate employees. Further, those in the mid/senior level have a relatively higher proportion from metros (44%) and urban uptowns (14%) whereas junior level employees come relatively more from emerging towns (17%) and other towns (34%). Chart 1: City-market wise distribution of online corporate employees Current Year 50%

M etro

44%

Emerging Towns

37%

34%

31%

29%

30% 14% 13%

Others

42%

38%

40%

20%

Urban uptowns

12%

17%

33%

13% 15%

14% 16%

ACE

All Internet Users

10% 0% M id. / Sr. Level

Jr. Level

India Online 2007

In terms of regions, while junior employees come noticeably more from the ‘south’ (45%), the mid/senior employees tend to come noticeably more from the ‘west’ (28%) and marginally more from the ‘north’ (22%). Chart 2: Region-wise distribution of online corporate employees North

Current Year

East

50%

South

45%

41%

38%

40%

28%

30% 22% 20%

40%

26%

23%

21%

19%

12%

West

12%

12%

12%

26% 22%

10% 0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Mid/senior level online corporate employees are distinctly more 'seasoned' but 'lighter' net users from home If 63% of all internet users have net experience of at least 2 years, this shoots up to 72% among corporate employees and 78% among those in mid/senior level positions. Further, 31% of all corporate employees and 37% of those in mid/senior level positions have been online for 6 years or more. Corporate employees usage of the medium from their 'workplace' is relatively higher - be it in terms of their frequency of use or duration of use. In fact a considerably high proportion of this sub-group claims to be online 'throughout the day' from office (34% from office). Table 6: Key net usage behavior dynamics among online corporate employees Attribute Sample Base

Mid/senior level

Junior level

All Online Corporate Employees

All Internet Users

8,165

4,380

12,545

25,060

2 years+ of net usage experience

78%

61%

72%

63%

Broadband connection at home

68%

66%

67%

68%

84%

80%

83%

84%

92%

87%

91%

86%

Heavy users (2 hrs+/day) from home

17%

23%

19%

22%

Heavy users (2 hrs+/day) from office

32%

27%

31%

29%

Users accessing net daily from home (of those accessing from home) Users accessing net daily from office (of those accessing from office)

Online corporate employees are more inclined to access the net from their place of work – a significantly high 93% access the net from their office compared to 78% among all internet users. In fact, home access

Corporate Employees On The Net

is visibly lower in this segment, especially among the junior level employees, which could be directly linked to their relatively lower ownership levels of computer/laptop. On the other hand, access from cyber-café is slightly more prevalent among the junior employees.

Chart 3: Place of accessing internet among online corporate employees (multiple access) Current Year 94% 100%

Place of work (office / school / college)

Home

Cyber cafe

93%

90%

78%

80%

59%

56%

60%

51%

45%

49%

47%

47%

38%

40% 20% 0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

In the context of internet related problems, ‘slow website opening’ remains the leading issue among corporate employees as is the case among all internet users. The incidences of ‘spam/junk mails’, ‘virus/spyware’ and ‘unsolicited ad pop-ups’ are relatively more pronounced among corporate employees, especially among the mid/senior level employees. On the other hand, ‘difficulty in connecting’ is more of an irritant among junior employees.

Chart 4: Problems faced by corporate employees while surfing the Internet Current Year 80% 70% 60%

60% 57% 53% 50%

Slow website opening Virus / spyware Difficult to connect 64%

50% 40%

31%

49% 48%

41%

Spam / junk mails Unsolicited ads/pop-ups 62% 54% 51% 47%

35%

33%

62% 49% 49% 45% 35%

30% 20% 10% 0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

India Online 2007

Corporate employees engage online relatively more in ‘professional’ online activities Prima facie`, the top 10 online activities undertaken by the corporate employees across are not too different since 9 out of 10 activities are exactly the same (with ‘emailing’ and ‘job search’ retain their top 2 positions). However, the rest of the hierarchy is somewhat different with ‘checking news’ and ‘checking sports’ higher up in the ranking at the expense of ‘chatting’ and ‘music’. ‘Dating/friendship’ loses out in the top 10 to ‘search work related info’.

Table 7: Top 10 most popular online among online corporate employees Activity Sample Base

Mid/senior level

Junior level

All Online Corporate Employees

All Internet Users

4,603

2,369

6,972

14,253

Emailing

98%

96%

98%

95%

Job search

81%

85%

82%

73%

Check news

66%

64%

65%

61%

Check sports

60%

60%

60%

57%

Instant messaging

59%

61%

60%

62%

E-greetings

60%

58%

59%

57%

Search work related info

62%

52%

59%

49%

Music

55%

61%

58%

60%

Online games

52%

57%

53%

54%

Chatting

50%

58%

53%

59%

Other noteworthy points related to this aspect are: X

In the case of mid/senior level employees, ‘buying travel products’ and ‘check financial info’ take precedence over ‘online gaming’ and ‘chatting’.

X

Among junior employees, ‘matrimonial search’ enters in the 10th position at the expense of ‘search for work related info’ compared to all corporate employees.

X

Online corporate employees engage relatively more in e-commerce related (‘net banking’, ‘buy travel products’, ‘online bill payment’), professional info search (‘search work related info’, ‘job search’, ‘check financial info’, ‘check financial /business news’) and matrimonial search.

X

They engage relatively less in social interactivity (‘chatting’, ‘dating/friendship’, ‘instant messaging’, ‘net telephony’) and online entertainment related activities (‘screensavers/ wallpapers’, ‘online gaming’, ‘movies’, ‘cinema content’, ‘music’ etc.).

Corporate Employees On The Net

Table 8: Popular online activities corporate employees undertake relatively more and relatively less than overall net users (top and bottom 10) All Online Corporate Employees

All Internet Users

6,972

14,253

Net banking

40%

30%

Search work related info

59%

49%

Job Search

82%

73%

Buy travel products

51%

43%

Online bill payment

28%

22%

Check financial info

50%

45%

Check business/Financial news

35%

30%

Matrimonial search

52%

48%

Check personal travel related info

30%

26%

Buy other than travel products

29%

24%

Online games

53%

54%

Check hobby related info

30%

32%

Instant messaging

60%

62%

Dating/Friendship

49%

51%

Music

58%

60%

Check cinema content

24%

28%

Movies

25%

29%

Screensavers/wallpapers

41%

46%

Share pictures

35%

40%

Chatting

53%

59%

Activity Sample Base Undertake relatively more

Undertake relatively less

The inclination to join online communities is slightly lower among corporate employees (37% as compared to 41% among all net users), especially among the junior level (35%). Further, at 30% incidence, blogging is also only ‘averagely’ popular among the corporate employees. Within the two sub-groups, the mid/senior level shows a relatively higher inclination to blog (31%). However, the inclination to visit local language websites is marginally higher among corporate employees – it is 14% among this group vis-à-vis 12% among all internet users. Between the two subgroups, the inclination to check local language websites is marginally higher among the mid/senior level employees. The mid/senior level employees also have a marginally higher number of emails accounts (3.1 against 2.9 among the junior level of employees and 3.0 among the overall net users).

Only mid/senior level corporate employees make ‘better’ online consumers Although response to online marketing stimuli is only marginally higher among all corporate employees (74% have responded to at least one

India Online 2007

online marketing stimulus in the past compared to 73% among all internet users), it picks up among the mid/senior level employees (76% have responded to at least one online marketing stimulus in the past). Online buying is clearly more popular among corporate employees – 50% have bought online in the past compared to 43% among all internet users. However, it is largely the mid/senior level employees who exhibit a significantly higher disposition to buy online (56%). In comparison, the junior level corporate employees show ‘below average’ inclination levels to buy online at 39%. Table 9: Response to online marketing stimuli and online buying behavior Mid/senior level

Participated in an online contest

Junior level

46%

All Online Corporate Employees

All Internet Users

36%

43%

43%

Clicked a banner ad

47%

42%

45%

47%

Clicked a sponsored search ad

39%

30%

36%

37%

Clicked a product/service e-mailer

17%

11%

15%

14%

Online buyers

56%

39%

50%

43%

Bid/Bought in an online auction

25%

21%

24%

23%

Google is the most popular website among online corporate employees Google leads by a higher margin over Yahoo (+6%) on the measure of ‘most used website’ among corporate employees compared to other internet users. This margin is slightly higher among the mid/senior level employees (+6%) than it is among Junior employees (+4%). In terms of mind share (top of mind website recall), although Yahoo manages to edge out Google (+1%), the gap is smaller vis-à-vis that among other internet users (+3%). However, among the mid/senior employees, Google is as salient as Yahoo (29%). Table 10: Most used website overall among online corporate employees Most Used Website Sample Base

Mid/senior level 4,550

Junior level

Google

31%

2,341 32%

Yahoo

25%

Rediff

16%

Gmail

All Online Corporate Employees 6,891

All Internet Users

32%

14,075 29%

28%

26%

27%

14%

15%

11%

6%

5%

5%

4%

Orkut

2%

3%

3%

8%

Indiatimes

1%

2%

1.4%

1%

Hotmail

2%

0.6%

1%

1.5%

Moneycontrol

1%

0.4%

1%

0.5%

Naukri

1%

0.5%

0.7%

0.5%

0.6%

0.3%

0.5%

0.4%

MSN

Corporate Employees On The Net

Of the 23 online activities covered, for only 5 categories the corporate employees show some distinctions in preference of the leading website. These are - online travel, financial news, mobile content, online news and cinema content. The website preference among corporate employees has another key difference - Google leads in 7 activities, thereby emerging the leading website for more specific online activities than Yahoo (leads in 4 activities). This is contrary to other internet users where Yahoo leads in 7 categories compared to Google's leadership in 6 activities. Further, Yahoo leads in more activities among the junior level employees (7 activities) than among the mid/senior group of employees (4 activities). Accordingly, among the junior level employees Yahoo actually overtakes Google (Google leads in 6 activities among the junior level employees versus Yahoo's leadership in 7 activities). There are also some distinctions in the preferred websites among the sub-groups of corporate employees over and above the 5 categories mentioned above which have been highlighted in the table below:

India Online 2007

Table 11: Most used websites (on preferred basis) by online corporate employees for various ‘specific’ online activities Mid/senior level

Junior level

All Corporate Employees

All Internet Users

Info Search – Local Languages

Google, 67%

Google, 74%

Google, 70%

Google, 74%

Info Search – English

Google, 78%

Google, 72%

Google, 76%

Google, 75%

Social Networking

Orkut, 60%

Orkut, 62%

Orkut, 61%

Orkut, 64%

Instant Messaging

Yahoo, 59%

Yahoo, 59%

Yahoo, 59%

Yahoo, 63%

Emailing

Yahoo, 44%

Yahoo, 49%

Yahoo, 46%

Dating / Friendship

Orkut, 27%

Orkut, 29%

Orkut, 28%

Orkut, 36%

Ebay, 31%

Rediff, 30%

Ebay, 30%

Ebay, 34%

Online Education

Google, 32%

Google, 35%

Google, 33%

Google, 34%

Job Search

Naukri, 47%

Naukri, 39%

Naukri, 44%

Naukri, 37%

Espnstarspor ts, 25%

Espnstarspor ts, 27%

Espnstarspor ts, 26%

Espnstarspor ts, 29%

BM, 30%

BM, 31%

BM, 30%

BM, 29%

ICICI Direct, 44% Yahoo, Astrology, 17% Magicbricks, 18%

ICICI Direct, 32%

ICICI Direct, 42%

ICICI Direct, 36%

Yahoo, 20%

Yahoo, 18%

Yahoo, 22%

Google, 20%

Google, 17%

Google, 17%

Online Music

Raaga, 23%

Raaga, 24%

Raaga, 23%

Raaga, 22%

Online Games

Yahoo, 21%

Yahoo, 20%

Yahoo, 20%

Yahoo, 18%

Google, 8%

Google, 10%

Google, 12%

IRCTC, 17%

IRCTC, 18%

MC, 15%

Google, 14%

MC, 14%

Online News

NDTV, 18%

Yahoo, 14%

NDTV, 15%

Yahoo, 14%

Mobile Content

Rediff, 16%

Rediff, 16%

Rediff, 16%

Yahoo, 14%

Cinema Content

Google, 10%

Yahoo, 10%

Google, 10%

Yahoo, 11%

Blog sites

Google, 22%

Yahoo, 23%

Google, 21%

Google, 21%

Online Activity

Online Shopping

Sports Content Matrimonial Search Online Share Trading Astrology Real Estate Info

Local language content Online Travel Financial News & Info

Eenadu, 11% Makemytrip, 19%

Yahoo, 53%

Makemytrip, 17% MC, Google, 13%

BM - Bharamatrimony, MC - Moneycontrol

Corporate Employees On The Net

Some highlight points on the media habits of online corporate employees are: X

Online corporate employees, especially those in the mid/senior rung, spend less time watching TV compared to other internet users – only 10% spend 2 hours or more daily on TV as compared to 13% among all internet users. Between the subgroups, the mid/senior level ones are the relatively ‘lighter’ watchers of TV.

X

They are equally heavy readers of newspaper as the overall net users (13% are heavy newspaper readers) but noticeably ‘lighter’ listeners of radio (only 7% are heavy radio listeners).

X

After Star Plus, which is the most popular TV channel among them, they also watch news channels relatively more - ‘NDTV’, ‘Aajtak, and ‘CNN IBN’.

X

‘Times of India’ enjoys a better readership among corporate employees (38%), especially among those in mid/senior positions (41%) than among the junior level ones (31%). ‘The Hindu’ enjoys relatively higher level of popularity among the junior level employees (19%) than it does among the mid/senior level employees (13%).

Lastly, while Sony is the most top of mind brand among the mid/senior level corporate employees with 9% recall (followed by Nokia at 6%), Nokia is the most top of mind brand among the junior level corporate employees with 7% recall.

India Online 2007

Detailed FindingsCorporate Employees On The Net

Corporate Employees On The Net

Reading the Graphs & Tables Chart: Age group distribution Age 13-18 years Age 25-35 years Age 46-55 years 36% 31%

Current Year 40%

20%

Age 19-24 years Age 36-45 years Above Age 55 years

13%

11%

6% 2%

Current year base

0% All Users

Base: 25,060

Same series color as the current year graph, showing an increase of 5% in the proportion of 13 to 18 years age group

Change from previous year

Change from PY 10% 5%

5%

1%

0% -5% -10%

-5%

-4%

Base: 25,060(CY), 20,268(PY)

Current year base

Previous year base

2%

1%

India Online 2007 Abbreviation for All Corporate Employees

Table: Preferred websites - emailing Website Yahoo

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

64%

59%

60%

53%

% Change

Fields marked with * means that the field is added this year hence not comparable to last year

3%

14%

13%

16%

Gmail

17%

22%

20%

20%

% Change

11%

9%

9%

8%

Rediff % Change

14%

14%

18%

-7.8%

-8.2%

-5.9%

Hotmail

5%

3%

4%

6%

% Change

2%

-4.7%

-3.5%

-5.7%

0.8%

0.8%

0.8%

1%

% Change

-0.1%

-3.1%

-2.7%

-2.5%

Indiatimes

0.5%

0.8%

0.7%

0.9%

% Change

-4.8%

-7.1%

-6.8%

-8.9%

Sancharnet/BSNL* % Change

0.3%

0.4%

0.4%

0.7%

VSNL

0.2%

0.1%

0.2%

0.5%

-0.4%

-0.1%

-0.1%

-0.5%

0.1%

0.1%

0.1%

0.1%

Lycos

0.0%

0.0%

0.0%

0.2%

% Change

0.0%

0.0%

0.0%

0.2%

Sify

A blank in this row means that this attribute was not included in last year’s survey & therefore no “change over previous year” can be presented

12% -9.5%

% Change AOL* % Change

Base: 9,404(CY), 6,100(PY)

Current year base

Previous year base

Current year figures

Change from previous year figures

Corporate Employees On The Net

Popularity of the Activity Table 12: Popularity of various internet activities Activity

All Users

All Users (In Millions)

Emailing

95%

24.0

Job Search

73%

18.4

Instant messaging

62%

15.6

Check news

61%

15.4

Music

60%

15.1

Chatting

59%

14.9

Check Sports

57%

14.4

E-greetings

57%

14.4

Online games

54%

13.7

Dating/Friendship

51%

12.9

Mobile contents (ring tones / games, etc.)

50%

12.5

Search work related info

49%

12.3

Matrimonial search

48%

12.0

Educational / Learning material

48%

12.0

Screensavers/wallpapers

46%

11.5

Astrology

46%

11.5

Check financial info

45%

11.4

Search for product information

45%

11.2

Social networking / Communities

44%

11.0

Buy online

43%

10.9

Share pictures

40%

10.0

Check real estate info

37%

9.2

Check hobby related info

32%

7.9

Check business/Financial news

30%

7.6

Net banking

30%

7.6

Check health & lifestyle info

30%

7.6

Movies

29%

7.4

Check cinema content

28%

7.0

Check / read blogs

27%

6.7

Business/professional networking

26%

6.6

Check personal travel related info

26%

6.5

Buy other than travel products

24%

6.1

Look for Seminar/workshops

24%

6.0

Online bill payment

22%

5.6

Check business travel related info

19%

4.7

Adult content

18%

4.6

Online stock trading

13%

3.3

Net telephony

13%

3.2

Comment on blog post

12%

3.0

Local language website usage

12%

2.9

7%

1.7

Have a blog site of own

Base: 25,060

India Online 2007

Demographic Profile Chart 5: Gender breakup M ale

Current Year 100%

86%

Female 83%

79%

82%

80% 60% 40%

21%

14%

20%

18%

17%

0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 25,060

Chart 1: Gender breakup Change from PY 10%

7%

6% 4%

5% 0% 0% -1% -5% -10%

-4% -7%

Base: 25,060(CY), 20,268(PY)

-6%

Corporate Employees On The Net

Chart 6: Age group distribution 13-18 yrs

Current Year 60%

19-24 yrs

50%

25-35 yrs

49%

47% 38%

40%

31%

36%

22% 20%

13%

11% 2%

1%

1%

0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 25,060

Chart 2: Age group distribution Change from PY

4%

5%

5%

1%

0.4%

1%

0% -2% -5%

-4% -4% -6%

-10%

Base: 25,060(CY), 20,268(PY)

-4%

-5% -4%

India Online 2007

Chart 7: City class - by population size Current Year

Up to 1 Lakh

1-5 Lakhs

5-10 Lakhs

Above 10 Lakhs

60% 52%

49%

44% 40%

45%

31% 24% 15%

20% 9%

29%

27% 11%

14%

15% 10%

15% 12%

0% M id. / Sr. Level

Base: 25,060

Jr. Level

ACE

All Internet Users

Corporate Employees On The Net

Chart 8: City class - by market size M etro

Current Year 50%

44%

Emerging Towns

37%

34%

14% 13%

12%

33%

31%

29%

30%

Others

42%

38%

40%

20%

Urban uptowns

17%

13% 15%

14% 16%

ACE

All Internet Users

10% 0% M id. / Sr. Level

Jr. Level

Base: 25,060

Chart 3: City class - by market size Change from PY 30%

22%

20%

17%

18%

15%

10%

1%

0% -10% -20%

-1%

-4% -10%

-9%

Base: 25,060(CY), 20,268(PY)

-4% -14%

-2% -12%

-4%

-2% -11%

India Online 2007

Table 13: Top 10 cities Cities Delhi % Change

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

15%

12%

14%

12%

9%

9%

9%

8%

12%

11%

11%

10%

% Change

-4.0%

-1.3%

-2.8%

-2.2%

Bangalore

8%

8%

8%

6%

% Change

1%

-4.3%

-1.1%

-1.1%

Hyderabad

6%

6%

6%

5%

% Change

2%

-0.3%

1%

0.1%

Mumbai

Chennai % Change Kolkata % Change Pune % Change Ahmadabad % Change Lucknow % Change Visakhapatanam % Change

5%

4%

5%

4%

0.3%

-1.9%

-0.6%

-0.4%

4%

3%

4%

3%

-0.3%

-0.2%

-0.2%

-0.2%

3%

3%

3%

3%

0.4%

0.0%

0.2%

-0.2%

2%

1%

2%

2%

0.4%

-0.3%

0.2%

0.2%

1%

1%

1%

1%

-2.1%

-3.5%

-2.6%

-2.4%

0.8%

1%

0.9%

0.9%

-0.8%

-1.0%

-0.9%

-0.8%

Base: 25,060(CY), 20,268(PY)

Corporate Employees On The Net

Chart 9: Region-wise break-ups North

Current Year

East

50%

South

45%

41%

38%

40%

28%

30% 22%

23% 19%

20%

40%

26% 21%

26% 22% 12%

12%

12%

12%

West

10% 0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 25,060

Chart 4: Region-wise break-ups Change from PY 7% 10% 5%

1%

4% 5% 4%

4%

6% 2%

6% 4% 1%

0% -5% -10% -15%

-13%

-13%

Base: 25,060(CY), 20,268(PY)

-12%

-13%

6%

India Online 2007

Table 14: Preferred language of reading Language English % Change Hindi % Change

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

53%

35%

46%

41%

-5.1%

-18.0%

-9.7%

-18.3%

15%

18%

16%

19%

-3.5%

-1.4%

-2.7%

0.7%

Telugu

5%

8%

6%

6%

% Change

3%

6%

4%

4%

Tamil

6%

7%

6%

6%

% Change

2%

3%

3%

3%

Marathi

5%

6%

5%

5%

% Change

0.9%

1%

1%

1%

Malayalam

3%

6%

4%

4%

% Change

-1.3%

-0.1%

-1.0%

0.4%

3%

4%

3%

4%

Kannada % Change

0.4%

2%

1%

2%

Bengali

3%

3%

3%

3%

% Change

1%

2%

1%

2%

Gujarati

3%

3%

3%

4%

% Change

2%

2%

2%

2%

2%

3%

2%

3%

0.9%

2%

1%

2%

Oriya % Change

Base: 25,060(CY), 20,268(PY)

Corporate Employees On The Net

Socio-Economic Profile Chart 10: Socio economic classification SEC A

Current Year 37% 40% 36%

SEC B

SEC C

36%

33%

20%

20%

SEC E

32%

29%

27%

30%

SEC D

26%

24%

23%

17%

14%

14% 10%

9%

7%

6%

7%

4%

2% 0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 25,060

Chart 5: Socio economic classification Change from PY 15% 10%

10% 6%

5%

2%

2%

1%

7%

5% 0.3%

0% -5% -10%

-3%

-3%

-2%

-3% -4% -5%

Base: 25,060(CY), 20,268(PY)

-2%

-1% -5%

-5% -5%

2%

India Online 2007

Chart 11: Highest educational qualification College but not Graduate Graduate & above - general stream Graduate & above - professional stream 48% 46%

Current Year 49%

50%

39%

40% 32% 30% 20%

28% 22%

22%

15%

23%

25%

18%

10% 0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 25,060

Chart 6: Highest educational qualification Change from PY 20% 11% 10%

6%

9%

8% -0.1%

4%

3%

0.2%

5%

0% -10%

Base: 25,060(CY), 20,268(PY)

-6%

-2%

-4%

Corporate Employees On The Net

Chart 12: Occupational break up Current Year

Unemployed

Employed

80% 62% 60% 38% 40% 20% 0% All Internet Users

Base: 25,060

Chart 7: Occupational break up Change from PY 2% 1%

1% 0% -1% -1% -2%

Base: 25,060(CY), 20,268(PY)

India Online 2007

Chart 13: Function / field of occupation IT/SW

Current Year 60%

M ARCOM

Finance

54%

51%

Others 54%

52%

40%

20%

17%

23%

20% 12%

15% 9%

19% 19% 11%

18%

19% 10%

0% M id. / Sr. Level

Base: 15,219

Jr. Level

ACE

All Internet Users

Corporate Employees On The Net

Chart 14: Head of the household Current Year 80%

Head of the household

Not head of the household

72% 66% 55%

60%

47%

45%

53%

34%

40% 28% 20% 0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 25,060

Chart 8: Head of the household Change from PY 40% 30% 30% 20% 10% 0% -10% -20% -30% -40% -30%

29%

25%

Base: 25,060(CY), 20,268(PY)

-25%

23%

-29%

-23%

India Online 2007

Economic Profile Chart 15: Monthly family income Up to Rs. 10K

Current Year

10-30K

30-50K

Above 50K

57%

60% 47%

41%

40%

38%

35%

31%

39%

23% 20%

15%

15% 11%

8%

13%

13%

10%

4% 0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 21,343

Chart 9: Monthly family income Change from PY 7% 6% 6%

10%

4% 4%

1%

2%

5%

5%

0% -2% -1% -10% -12% -20%

-19%

Base: 21,343(CY), 20,268(PY)

-13%

5% 4%

Corporate Employees On The Net

Chart 16: Most expensive vehicle owned by the household 2 Wheeler

Current Year 60%

4 Wheeler

51%

47%

45% 40%

Others

44%

32%

28%

25% 20%

11% 10%

9%

7%

5% 0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 25,060

Chart 10: Most expensive vehicle owned by the household Change from PY 10% 6%

8% 5% 5%

3% 4%

5% 2%

2% 0.1%

0% -2% -5%

Base: 25,060(CY), 20,268(PY)

-3%

0.4%

India Online 2007

Chart 17: Ownership of credit cards (individually) Don't own a credit card

Current Year

Own a Credit Card

74%

80%

67% 57%

52%

60% 48%

43% 34%

40%

26%

20% 0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 25,060

Chart 11: Ownership of credit cards (individually) Change from PY 15%

14% 10%

10%

7%

5%

2%

0% -5%

-2%

-10% -15%

-14%

Base: 25,060(CY), 20,268(PY)

-10%

-7%

Corporate Employees On The Net

Table 15: Household asset ownership Asset Color TV % Change Mobile Phone % Change Bank Account*

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

95%

87%

92%

92%

3%

0.3%

2%

3%

93%

86%

90%

90%

6%

2%

5%

5%

88%

79%

85%

82%

81%

61%

74%

75%

4%

-1.3%

3%

4%

% Change Fridge % Change Cable TV connection/DTH % Change Life Insurance % Change

76%

64%

72%

72%

-2.9%

-10.8%

-5.5%

-4.6%

72%

54%

65%

61%

2%

-2.6%

1%

1%

69%

50%

62%

64%

Debit Card

66%

51%

60%

52%

% Change

8%

2%

6%

7%

Computer/Laptop

66%

48%

60%

67%

% Change

21%

11%

18%

17.70%

Camera* % Change

Landline Phone % Change Washing Machine % Change

61%

48%

56%

62%

-2.7%

-10.6%

-5.3%

-1.9%

63%

42%

55%

57%

4%

-7.9%

0.2%

2%

60%

42%

53%

55%

55%

47%

52%

58%

-13.8%

-12.8%

-13.0%

-10.0%

Credit Card

50%

25%

40%

35%

% Change

12%

2%

9%

8%

Medical Insurance/CGHS

42%

22%

34%

33%

4%

-3.8%

2%

3%

36%

22%

31%

34%

Mutual Funds

28%

14%

23%

22%

% Change

0.6%

-4.2%

-0.7%

-1.2%

Microwave

28%

12%

22%

24%

% Change

8%

2%

6%

5%

27%

12%

21%

21%

26%

11%

20%

25%

7%

-1.6%

4%

5%

23%

10%

18%

20%

21%

10%

17%

20%

Music System/DVD/MP3* % Change Home % Change

% Change Fixed Deposits* % Change

Demat Account* % Change Air Conditioner % Change Share of Companies* % Change Video Camera* % Change

India Online 2007

Asset

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

IPod*

10%

7%

9%

10%

% Change Chit Fund Deposits % Change

Base: 25,060(CY), 20,268(PY)

6%

5%

6%

7%

-22.6%

-16.5%

-20.0%

-19.9%

Corporate Employees On The Net

Chart 18: Current loan liabilities Home Loan

Current Year 50%

Personal Loan

47%

Two - wheeler Loan

45%

43%

45%

40% 26%

30%

24%

20% 20%

13%

14%

20% 14%

13%

10% 0% M id. / Sr. Level

Base: 25,060

Jr. Level

ACE

All Internet Users

India Online 2007

Net Usage Status Chart 19: Years of experience in using internet Up to 1 year

Current Year

1-2 years

M ore than 2 years

78%

80%

72% 63%

61% 60% 40% 20%

11%

20%

21% 18%

11%

14% 14%

16%

0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 25,060

Chart 12: Years of experience in using internet Change from PY 8%

7%

6% 4%

3%

2% 1%

2%

0.3%

0% -2% -4%

-3% -3%

Base: 25,060(CY), 20,268(PY)

-2% -2% -3%

-2%

1%

Corporate Employees On The Net

Chart 20: Place of accessing internet Place of work (office / school / college)

Current Year 94%

100%

Home

Cyber cafe

93%

90%

78%

80%

59%

56%

60%

51%

45%

49%

47%

47%

38%

40% 20% 0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 25,060

Chart 13: Place of accessing internet Change from PY 25% 21% 20% 15% 10%

19%

18% 14%

11% 11%

9%

10%

6%

5% 0%

Base: 25,060(CY), 20,268(PY)

4% 2%

1%

India Online 2007

Chart 21: Type of internet connection at home Broadband

Current Year 80%

68%

Regular Dial Up

Others

67%

66%

68%

60% 40% 17%

20%

16%

9%

10%

17%

9%

16%

10%

0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 14,856

Chart 14: Type of internet connection at home Change from PY 30% 20%

20%

16%

14%

16%

10% 0% -1%

-10% -20%

-12%

Base: 14,856(CY), 13,221(PY)

-12%

-1%

-3%

-5% -12%

-11%

Corporate Employees On The Net

Chart 22: Type of internet connection at office Broadband

Current Year 70%

65%

Regular Dial Up 64%

60%

Others 61%

60% 50% 40% 30% 20%

16% 6%

M id. / Sr. Level

Jr. Level

10%

14%

12%

7%

13%

7%

7%

ACE

All Internet Users

0%

Base: 19,740

Chart 15: Type of internet connection at office Change from PY 10% 5%

5%

4%

3%

3%

1%

0% -3%

-5% -10%

-5% -8%

Base: 19,740(CY), 14,655(PY)

-1%

-1% -6%

-6%

India Online 2007

Chart 23: Service provider subscribed to at home BSNL/Sancharnet

Current Year 40%

Airtel/Bharti

34%

35%

33%

31%

VSNL / Tata

30% 20%

17% 11%

17%

17%

17%

11%

10%

10%

10%

0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 14,856

Chart 16: Service provider subscribed to at home Change from PY 10%

8%

7%

7%

6% 5% 0% -2% -5%

-4%

-3%

Base: 14,856(CY), 13,554(PY)

-1% -4%

-4%

-3%

-2%

Corporate Employees On The Net

Chart 24: Service provider subscribed to at office BSNL/Sancharnet

Current Year 30%

28%

Airtel/Bharti

28%

20%

28%

28%

18% 14%

16%

15%

13%

13%

12%

VSNL / Tata

11%

10%

0% Jr. Level

M id. / Sr. Level

ACE

All Internet Users

Base: 19,740

Chart 17: Service provider subscribed to at office Change from PY 10% 6% 5%

7% 3%

2%

0.3%

4% 2%

3%

0% -5% -10%

-9%

Base: 19,740(CY), 14,721(PY)

-7%

-8%

-7%

India Online 2007

Net Usage Dynamics Chart 25: Frequency of accessing internet from home At least once daily Less than once a week

Current Year

Weekly, but not daily

100% 84%

83%

80%

80%

84%

60% 40% 15%

20%

17% 2%

0%

15% 4%

M id. / Sr. Level

14% 2%

Jr. Level

ACE

2%

All Internet Users

Base: 14,231

Chart 18: Frequency of accessing internet from home Change from PY 10%

9%

9%

7%

5%

2%

0% -1%

-5% -10%

-8%

Base: 14,231(CY), 13,649(PY)

-2%

-0.3%

-1% -6%

-1% -8%

Corporate Employees On The Net

Chart 26: Frequency of accessing internet from office At least once daily Less than once a week

Current Year 100%

92%

Weekly, but not daily 91%

87%

86%

80% 60% 40% 20%

6%

11% 2%

11%

8% 2%

2%

3%

0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 17,617

Chart 19: Frequency of accessing internet from office Change from PY 2%

2%

2%

1% 0.1%

0.4%

0.0%

0% -0.1%

-0.2%

-1% -2%

-1%

Base: 17,617(CY), 14,274(PY)

-0.3%

-0.1%

-0.1%

-2%

India Online 2007

Chart 27: Time of the day accessing internet from home M idnight to 9.00 AM

Current Year

9.00 AM -6.00 PM

6.00 PM - 12.00 M idnight 65%

70%

63%

59%

60%

54%

50% 40% 30% 20% 10%

20%

19% 9% 12%

9%

9%

14%

9%

0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 13,905

Chart 20: Time of the day accessing internet from home Change from PY 4% 2%

0.2%

0.1%

0%

2%

1%

2% 0.4%

2%

2%

-2% -4% -6%

-4%

-8%

Base: 13,905(CY), 13,345(PY)

-4% -4% -7%

Corporate Employees On The Net

Chart 28: Time of the day accessing internet from office M idnight to 9.00 AM 6.00 PM - 12.00 M idnight 56%

Current Year 60%

50%

9.00 AM -6.00 PM 55%

52%

40%

20%

13%

9% 4%

12%

11% 4%

4%

4%

0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 17,680

Chart 21: Time of the day accessing internet from office Change from PY 1%

2%

0.0%

0% -2%

-0.4%

-0.8%

-1%

-1%

-0.2%

-1%

-4%

-3% -4%

-6% -8%

-0.4%

-6%

Base: 17,680(CY), 14,305(PY)

India Online 2007

Chart 29: Duration of PC usage from home Light users

Current Year 80%

M edium users

70%

73%

Heavy users

72%

67%

60%

40% 17%

20%

18% 10%

22%

18%

13%

12%

11%

0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 15,214

Chart 22: Duration of PC usage from home Change from PY 5% 2%

2%

1.2%

0.5%

1%

-0.1%

2%

1%

0% -1% -2% -5%

Base: 15,214(CY), 15,041(PY)

-3%

-2%

Corporate Employees On The Net

Chart 30: Duration of internet usage from home Current Year 49% 50%

Light users

Heavy users

47% 41%

40%

M edium users

34%

37%

43% 35%

35%

30% 23%

22%

19%

17%

20% 10% 0%

M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 14,015

Chart 23: Duration of internet usage from home Change from PY 10%

5%

4%

5%

5%

5% 0.0%

0% -5% -10%

5%

-3%

-2%

-5% -9%

-15%

Base: 14,015(CY), 13,248(PY)

-3%

-2%

India Online 2007

Chart 31: Duration of PC usage from office Light users

Current Year

M edium users 60%

56%

60%

Heavy users 57% 47%

40% 31% 22% 22%

22%

22% 19%

21%

22%

Jr. Level

ACE

All Internet Users

20%

0% M id. / Sr. Level

Base: 18,200

Chart 24: Duration of PC usage from office Change from PY 4%

0% -2%

2%

2%

2%

2%

0.3% 1%

0.0%

1%

-0.1% -1.4%

-1% -2%

-4%

Base: 18,200(CY), 14,961(PY)

-3%

Corporate Employees On The Net

Chart 32: Duration of internet usage from office Light users

Current Year 50%

M edium users

47%

43%

Heavy users 45%

44%

40% 32% 30%

26%

25%

31%

27%

26%

25%

29%

20% 10% 0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 17,100

Chart 25: Duration of internet usage from office Change from PY 10%

6% 5%

5% 0%

2%

-0.2%

-5% -10%

1%

-3% -6%

Base: 17,100(CY), 13,934(PY)

0.4%

2%

1%

-3% -5%

India Online 2007

Chart 33: Time spent by internet users on watching TV Light users

Current Year 50%

46%

M edium users 46%

46% 41%

44%

Heavy users

46%

44%

43%

40% 30% 20% 13%

9%

10%

13%

10%

0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 21,962

Chart 26: Time spent by internet users on watching TV Change from PY 10% 7% 5%

4%

5% 0.1%

1%

0%

-5%

-4%

-3%

Base: 21,962(CY), 18,555(PY)

-1.3%

-2%

-2%

-2%

-3%

Corporate Employees On The Net

Chart 34: Time spent by internet users on reading newspaper Light users

Current Year 50%

44%

45%

43%

M edium users 44% 43%

Heavy users 46%

43%

41%

40% 30% 20%

13%

13%

14%

13%

10% 0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 22,501

Chart 27: Time spent by internet users on reading newspaper Change from PY

4%

4% 2%

2%

2% 1%

1%

2%

0% -2%

-1% -2%

-4%

Base: 22,501(CY), 19,016(PY)

-1% -2%

-2% -3%

India Online 2007

Chart 35: Time spent by internet users on listening to radio Light users

Current Year 76% 80%

M edium users

Heavy users

74%

71%

72%

60%

40% 20%

18%

20%

9%

6%

19%

19%

10%

7%

0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 14,785

Chart 28: Time spent by internet users on listening to radio Change from PY 6% 6% 4% 2% 0%

3% 1%

-2% -4% -6%

-1% -5%

-4%

-8%

Base: 14,785(CY), 12,358(PY)

3%

2% 0.3%

-2%

0.1%

-3%

Corporate Employees On The Net

Preferred Net Activities Table 16: Popularity of various internet activities Activity

Mid. / Sr. Level

Jr. Level

ACE

Emailing

All Internet Users

98%

96%

98%

95%

% Change

6%

5%

5%

0.8%

Job Search

81%

85%

82%

73%

% Change

26%

26%

26%

20%

Check news

66%

64%

65%

61%

% Change

11%

10%

11%

8%

Check Sports

60%

60%

60%

57%

% Change

26%

23%

25%

22%

Instant messaging

59%

61%

60%

62%

% Change

24%

28%

25%

25%

E-greetings

60%

58%

59%

57%

% Change

3%

2%

3%

0.5%

Search work related info

62%

52%

59%

49%

% Change

12%

5%

10%

-0.5%

Music

55%

61%

58%

60%

% Change

11%

14%

12%

12%

Online games

52%

57%

53%

54%

% Change

18%

21%

19%

20%

Chatting

50%

58%

53%

59%

9%

9%

8%

10%

Matrimonial search

50%

55%

52%

48%

% Change

37%

40%

38%

33%

Buy online

57%

40%

51%

43%

% Change

39%

24%

34%

29%

Check financial info

52%

47%

50%

45%

% Change

31%

32%

32%

30%

Mobile contents (ring tones / games, etc.)

49%

51%

50%

50%

% Change

24%

22%

23%

22%

Dating/Friendship

48%

52%

49%

51%

% Change

26%

25%

26%

25%

Astrology

47%

50%

48%

46%

% Change

12%

19%

15%

12%

Educational / Learning material

47%

50%

48%

48%

-3.1%

0.6%

-1.7%

-4.0%

Search for product information

51%

40%

47%

45%

% Change

10%

5%

9%

8%

% Change

% Change

India Online 2007

Activity Social networking / Communities*

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

43%

45%

44%

44%

39%

44%

41%

46%

% Change Screensavers/wallpapers % Change

-7.9%

-0.1%

-4.9%

-2.1%

Check real estate info

41%

39%

40%

37%

% Change

27%

29%

28%

26%

Net banking

44%

32%

40%

30%

% Change

14%

3%

10%

7%

Check business/Financial news*

39%

28%

35%

30%

34%

37%

35%

40%

7%

5%

6%

7%

33%

28%

31%

30%

% Change Share pictures % Change Check health & lifestyle info % Change

-0.4%

0.0%

0.0%

-2.0%

Check hobby related info

32%

27%

30%

32%

% Change

22%

18%

21%

21%

Check personal travel related info

35%

21%

30%

26%

% Change

12%

8%

11%

9%

Business/professional networking*

33%

23%

30%

26%

34%

20%

29%

24%

32%

21%

28%

22%

28%

25%

27%

27%

25%

27%

25%

29%

27%

20%

24%

24%

9%

4%

7%

5%

% Change Buy other than travel products* % Change Online bill payment* % Change Check / read blogs* % Change Movies* % Change Look for Seminar/workshops % Change Check cinema content % Change Check business travel related info % Change Adult content % Change Online stock trading % Change Local language website usage*

22%

27%

24%

28%

-0.2%

4%

1%

3%

25%

15%

22%

19%

7%

2%

6%

5%

19%

21%

20%

18%

7%

9%

8%

7%

19%

8%

15%

13%

2%

-5.7%

-0.8%

-0.4%

14%

12%

14%

12%

14%

10%

12%

13%

5%

0.8%

4%

3%

12%

11%

12%

12%

6%

7%

6%

7%

% Change Net telephony % Change Comment on blog post* % Change Have a blog site of own* % Change

Base: 14,253(CY), 17,277(PY)

Corporate Employees On The Net

Chart 36: Professional activities Current Year 100%

Emailing - work related

92%

85%

81%

Job Search 90%

85%

80%

83%

82%

73%

60%

61%

59%

60%

Instant messaging

62%

`

40% 20% 0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 14,253

Chart 29: Professional activities Change from PY 26% 30%

26%

24%

28%

26% 25%

25% 20%

20% 10%

3%

0.3%

0% -10%

-4%

Base: 14,253(CY), 17,277(PY)

-3%

India Online 2007

Chart 37: Personal activities Emailing - personal

Current Year 100%

94%

80%

Check news 93%

91% 66%

64%

60%

60%

89% 65%

60%

Check Sports

61%

60%

57%

40% 20% 0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 14,253

Chart 30: Personal activities Change from PY 30%

26%

25%

23%

22%

20% 11% 10%

4%

11%

10% 3%

0%

Base: 14,253(CY), 17,277(PY)

8%

4% 1%

Corporate Employees On The Net

Chart 38: Downloading activities Current Year

M usic

70% 60%

55%

Online games 61%

52%

50%

M obile contents (ring tones/games) 58%

57% 51%

49%

60% 53%

54%

50%

50%

40% 30% 20% 10% 0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 14,253

Chart 31: Downloading activities Change from PY 30%

24% 21%

18%

20%

14% 10%

11%

0%

Base: 14,253(CY), 17,271(PY)

22%

19% 12%

23%

20% 12%

22%

India Online 2007

Chart 39: E-commerce related activities Current Year

E-greetings

60% 60%

Check financial info 59%

52%

Check real estate info

60% 48%

42%

58% 51%

40%

46% 41%

40%

37%

20%

0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 14,043

Chart 32: E-commerce related activities Change from PY 40%

33%

31%

32%

30%

27%

30%

30%

28%

20% 10%

3%

3%

0%

Base: 14,043(CY), 17,263(PY)

3%

1%

27%

Corporate Employees On The Net

Chart 40: Online shopping Buyers

Current Year 79% 80%

Non-Buyers 76%

78%

75%

60% 40% 22%

25%

21%

24%

20% 0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 14,253

Chart 33: Online shopping Change from PY 30% 20%

20%

16%

14%

16%

10% 0% -1%

-10% -20%

-12%

Base: 14,253(CY), 20,268(PY)

-12%

-1%

-3%

-5% -12%

-11%

India Online 2007

Chart 41: Response to online marketing stimulus Clicked a banner ad Participated in an online contest Clicked a sponsored search ad

Current Year

50%

47% 46% 39%

40%

45%

42%

47% 43%

43%

36%

37%

36% 30%

30% 20% 10% 0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 10,888

Chart 34: Response to online marketing stimulus Change from PY 20%

14%

10%

13%

13%

10% 3%

-1%

2%

0% -10%

-7%

-7%

-20% -30%

Base: 10,888(CY), 15,715(PY)

-15%

-9%

-12%

Corporate Employees On The Net

Chart 42: Blogging activities Check/read blogs Have a blog site of own

Current Year 80%

Comment on blog post None of the above

71%

69%

70%

70%

60% 40% 28% 20%

25%

12%

27% 12%

11% 6%

27%

7%

6%

12%

7%

0% M id. / Sr. Level

Base: 14,253

Jr. Level

ACE

All Internet Users

India Online 2007

Chart 43: Member of an online community Not a member of any online community M ember of an online community

Current Year 70%

65%

62%

63%

59%

60% 50%

38%

40%

35%

37%

41%

30% 20% 10% 0% M id. / Sr. Level

Base: 14,253

Jr. Level

ACE

All Internet Users

Corporate Employees On The Net

Table 17: Membership by type of online community Membership

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

62%

65%

63%

59%

Alumni & Schools

7%

6%

6%

7%

Computers & Internet

5%

6%

5%

5%

Romance & Relationships

4%

3%

4%

5%

Business / Professional community

4%

2%

4%

3%

Music

2%

3%

2%

3%

Company

2%

2%

2%

1%

Individuals

2%

1%

2%

2%

Games

2%

2%

2%

2%

Arts & Entertainment

1%

2%

2%

2%

Not a member of any online community

Base: 14,253

India Online 2007

Table 18: Most used local language websites (other than English) Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Haryanvi

19%

15%

18%

19%

Oriya

16%

20%

18%

19%

Bhojpuri

16%

13%

15%

15%

Marwari

14%

15%

14%

13%

Maithili

11%

18%

13%

12%

Konkani

8%

3%

7%

6%

Malayalam

7%

5%

6%

6%

Bengali

4%

1%

3%

3%

Manipuri

2%

2%

2%

1%

Assamese

0%

4%

1%

1%

Language

Base: 1,388

Corporate Employees On The Net

Table 19: Online activities desired in other languages Activity

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Email

58%

64%

60%

61%

Chatting

38%

47%

41%

46%

Entertainment

40%

43%

41%

45%

Online news

32%

31%

32%

31%

Search information

31%

32%

31%

33%

Online learning / education

28%

31%

29%

31%

Astrology

23%

25%

24%

23%

Online shopping

19%

16%

18%

18%

Travel related information

19%

15%

18%

16%

Matrimony

13%

17%

15%

13%

Blog

12%

10%

11%

12%

Not Interested

23%

17%

21%

21%

Base: 14,253

India Online 2007

Chart 44: Problems faced while surfing the internet Slow website opening

Current Year 70%

60%

60%

64% 57%

53%

50%

Spam / junk mails 62%

49%

Virus / spyware 62%

54% 48%

51%

49%

49%

40% 30% 20% 10% 0% M id. / Sr. Level

Base: 14,252

Jr. Level

ACE

All Internet Users

Corporate Employees On The Net

Chart 45: Number of email accounts and average per capita email ids One

Current Year 30%

Two 27% 28%

28%

27% 27%

Three

20% 15%

15%

14%

13%

28% 27%

10%

0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 25,060

Chart 35: Number of email accounts and average per capita email ids Change from PY 10%

5%

5%

9%

7% 3%

2%

0% -0.3% -10% -20%

-15%

-18%

Base: 25,060(CY), 20,268(PY)

-17%

-19%

5%

India Online 2007

Most Used Websites Table 20: Top of mind unaided recall - all websites Website Yahoo % Change

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

29%

33%

30%

30%

-2.8%

2%

-1.2%

-5.2%

Google

29%

28%

29%

27%

% Change

10%

4%

7%

7%

Rediff

15%

15%

15%

12%

-0.6%

-2.6%

-1.4%

-3.0%

3%

4%

4%

3%

% Change Gmail* % Change Hotmail

2%

0.9%

2%

2%

-3.7%

-4.9%

-4.1%

-3.0%

Orkut

1%

2%

2%

5%

% Change

1%

0.8%

1%

4%

Indiatimes

1%

1%

1%

1%

% Change

-6.1%

-4.5%

-5.5%

-4.3%

0.8%

0.5%

0.7%

0.5%

-0.1%

-1.6%

-0.7%

-0.4%

% Change

Naukri % Change Moneycontrol % Change Sify % Change

0.6%

0.2%

0.5%

0.4%

-0.6%

-0.2%

-0.4%

-0.2%

0.6%

0.3%

0.5%

0.5%

-1.4%

0.0%

-0.8%

-0.4%

Base: 24,433(CY), 20,173(PY)

Corporate Employees On The Net

Table 21: Most used website - all websites Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Google

31%

32%

32%

29%

Yahoo

25%

28%

26%

27%

Rediff

16%

14%

15%

11%

Gmail

6%

5%

5%

4%

Orkut

2%

3%

3%

8%

Indiatimes

1%

2%

1%

0.9%

Hotmail

2%

0.6%

1%

2%

Moneycontrol

1%

0.4%

0.8%

0.5%

Naukri

0.9%

0.5%

0.7%

0.5%

MSN

0.6%

0.3%

0.5%

0.4%

Base: 14,075

India Online 2007

Table 22: Preferred websites - emailing Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Yahoo

44%

49%

46%

53%

% Change

16%

12%

14%

53%

Rediff

22%

23%

22%

18%

-2.2%

-3.4%

-2.8%

17%

22%

22%

22%

20%

9%

9%

9%

9%

% Change Gmail % Change Hotmail % Change

7%

3%

6%

6%

-8.4%

-6.7%

-7.6%

-18.1%

Indiatimes

1%

1%

1%

0.9%

% Change

-11.6%

-9.3%

-10.7%

-8.9%

1%

1%

1%

1%

Sify % Change

-2.5%

-1.5%

-2.1%

-2.3%

Sancharnet/BSNL

0.9%

0.7%

0.8%

0.7%

% Change

0.9%

0.7%

0.8%

-2.8%

VSNL

0.7%

0.3%

0.6%

0.5%

-0.4%

-0.6%

-0.4%

0.5%

Lycos

0.2%

0.1%

0.2%

0.2%

% Change

0.2%

0.1%

0.2%

-12.2%

AOL

0.1%

0.2%

0.1%

0.1%

% Change

0.1%

0.2%

0.1%

-37.2%

% Change

Base: 25,060(CY), 20,268(PY)

Corporate Employees On The Net

Chart 46: Multiple user shares of email websites Yahoo

Current Year 100%

Rediff 87%

87%

87%

80% 62% 60%

60%

60%

Gmail 89% 61%

59%

59%

57%

59%

40% 20% 0% M id. / Sr. Level

Jr. Level

ACE

All Internet Users

Base: 25,060

Chart 36: Multiple user shares of email websites Change from PY 30%

26%

25%

25%

24%

21%

20% 15% 10% 5%

7%

5%

5%

0%

Base: 25,060(CY), 20,268(PY)

6% 1%

3%

5%

0.5%

India Online 2007

Table 23: Info search (English) Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Google

78%

72%

76%

75%

Yahoo

7%

9%

7%

10%

English

2%

4%

3%

3%

Rediff

3%

3%

3%

2%

Dictionary

2%

1%

2%

1%

Wikipedia

0.8%

2%

1%

1%

MSN

1%

0.3%

1%

1%

BBC

0.5%

2%

0.9%

0.5%

Sify

0.5%

0.7%

0.6%

0.4%

Indiatimes

0.4%

1%

0.6%

0.5%

Base: 7,874

Corporate Employees On The Net

Table 24: Info search (local language) Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

67%

74%

70%

74%

Manoramaonline

2%

3%

3%

2%

Guruji

3%

2%

2%

2%

Khoj

2%

1%

2%

1%

Webduniya

2%

1%

2%

1%

0.2%

4%

2%

1%

Eenadu

2%

0.6%

1%

1%

Webulagam

1%

0.5%

1%

0.8%

Chennaionline

0.9%

1%

0.9%

0.6%

Jagran

0.6%

1%

0.8%

0.5%

Google

Kerala

Base: 3,853

India Online 2007

Table 25: Job search Website Naukri % Change Monster

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

47%

39%

44%

37%

-1.7%

-13.1%

-6.0%

-12.5%

22%

25%

23%

27%

% Change

2%

8%

4%

8%

Timesjobs

13%

15%

14%

14%

% Change

5%

9%

7%

7%

Google

4%

6%

5%

5%

% Change

2%

4%

3%

3%

Yahoo

2%

3%

2%

3%

0.6%

-2.4%

-0.7%

0.3%

2%

2%

2%

2%

% Change

-1.5%

-2.0%

-1.7%

-2.1%

Indiatimes

1%

0.9%

1%

1%

% Change

0.2%

-0.4%

0.0%

-0.3%

Jobsahead

2%

0.4%

1%

1%

% Change

-3.7%

-5.9%

-4.5%

-4.0%

% Change Rediff

Jobstreet % Change Freshersworld % Change

1%

0.9%

1%

0.7%

0.2%

-0.1%

0.0%

-0.3%

0.3%

2%

1%

2%

-1.7%

1%

-0.6%

0.3%

Base: 10,387(CY), 12,610(PY)

Corporate Employees On The Net

Table 26: Booking travel tickets Website IRCTC % Change Makemytrip % Change

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

18%

17%

18%

15%

-19.4%

-18.7%

-19.0%

-22.8%

19%

14%

17%

17%

9%

3%

7%

7%

16%

13%

15%

16%

Google

8%

15%

10%

11%

% Change

3%

13%

6%

6%

Yatra* % Change

Yahoo

5%

9%

6%

8%

-2.8%

-1.4%

-2.5%

0.8%

5%

5%

5%

5%

-1.6%

-2.0%

-1.8%

-2.2%

3%

3%

3%

2%

Indiatimes

3%

3%

3%

3%

% Change

-2.8%

-4.9%

-3.7%

-2.8%

% Change Rediff % Change Travelguru* % Change

Travel % Change Cleartrip*

2%

3%

2%

3%

0.5%

2%

1%

1%

2%

1%

2%

2%

% Change

Base: 7,089(CY), 8,053(PY)

India Online 2007

Table 27: Online shopping (other than travel tickets) Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

31%

29%

30%

34%

-6.8%

-4.8%

-6.0%

-3.5%

29%

30%

29%

25%

% Change

-3.5%

-2.7%

-3.2%

-4.0%

Indiatimes

9%

6%

8%

7%

% Change

-3.5%

-4.2%

-3.6%

-4.3%

Google

7%

8%

7%

8%

% Change

4%

5%

5%

5%

Ebay % Change Rediff

Yahoo

6%

7%

6%

7%

-0.1%

-0.7%

-0.3%

-0.5%

Futurebazaar

5%

6%

5%

6%

% Change

4%

5%

5%

5%

Sify

2%

3%

2%

2%

0.9%

2%

1%

0.4%

2%

2%

2%

0.9%

% Change

0.9%

1%

1%

0.3%

Shopping

0.9%

3%

1%

2%

% Change

0.1%

-0.1%

0.0%

0.6%

Onlineshopping

0.7%

2%

1%

1%

% Change

0.4%

2%

0.8%

0.6%

% Change

% Change Amazon

Base: 7,261(CY), 8,963(PY)

Corporate Employees On The Net

Table 28: Online news Website NDTV % Change Rediff % Change

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

18%

9%

15%

12%

1%

-6.4%

-1.5%

-0.7%

12%

12%

12%

10%

-3.1%

-2.6%

-2.8%

-2.3%

Yahoo

8%

14%

10%

14%

% Change

3%

5%

3%

4%

Google

7%

9%

8%

9%

% Change

3%

2%

2%

3%

Indiatimes

8%

6%

7%

7%

% Change

-5.6%

-7.4%

-6.2%

-8.4%

BBC

4%

4%

4%

5%

% Change

3%

2%

2%

2%

Aajtak

4%

4%

4%

5%

0.1%

2%

0.7%

1%

4%

3%

4%

3%

-1.7%

-1.9%

-1.7%

-1.8%

Ibnlive

3%

4%

3%

3%

% Change

3%

2%

3%

2%

3%

3%

3%

3%

0.9%

2%

1%

2%

% Change Timesofindia % Change

CNN % Change

Base: 8,509(CY), 12,120(PY)

India Online 2007

Table 29: Financial news & info (rates, quotes, etc.) Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

15%

11%

14%

13%

Moneycontrol/CNBC % Change Google

3%

2%

3%

3%

10%

14%

11%

13%

% Change

4%

7%

5%

3%

Yahoo

8%

10%

9%

12%

-1.1%

1%

-0.4%

1%

% Change ICICI Direct/ICICI Bank % Change Rediff

8%

5%

7%

7%

-2.9%

-7.7%

-4.6%

-2.7%

7%

7%

7%

6%

-0.5%

-8.3%

-3.2%

-1.8%

NDTV/NDTVprofit

6%

3%

5%

4%

% Change

4%

-0.7%

2%

2%

Economictimes

4%

7%

5%

3%

% Change

2%

4%

2%

0.8%

Indiatimes

5%

4%

5%

4%

% Change

-0.5%

0.3%

-0.2%

-1.3%

% Change

Sharekhan

3%

5%

4%

4%

% Change

-2.0%

-0.1%

-1.4%

-0.8%

NSE % Change

Base: 6,207(CY), 7,146(PY)

2%

3%

2%

2%

-3.8%

-1.6%

-3.0%

-3.7%

Corporate Employees On The Net

Table 30: Online share trading Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

ICICI Direct

44%

32%

42%

36%

Sherkhan

21%

25%

22%

22%

Indiabulls

5%

10%

6%

7%

BSE

3%

6%

4%

3%

Kotaksecurities

3%

3%

3%

4%

hdfcsec

4%

0.4%

3%

2%

NSE

2%

3%

3%

3%

Religare

3%

0.0%

2%

4%

Geojit

2%

4%

2%

2%

5Paisa

2%

4%

2%

3%

Base: 1,558

India Online 2007

Table 31: Real estate info Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Google

15%

20%

17%

17%

Magicbricks

18%

13%

16%

14%

99acres

13%

10%

12%

10%

Yahoo

10%

14%

12%

14%

Realestates

9%

8%

9%

10%

Rediff

9%

6%

8%

7%

Indiaproperty

5%

5%

5%

5%

Property

3%

4%

3%

3%

Indiatimes

3%

3%

3%

2%

Sulekha

2%

0.5%

1%

1%

Base: 5,129

Corporate Employees On The Net

Table 32: Matrimonial search Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

30%

31%

30%

29%

-8.1%

-2.7%

-6.0%

-4.0%

29%

26%

28%

28%

% Change

2%

-5.7%

-1.3%

-4.7%

Jeevansaathi

6%

8%

7%

6%

-12.4%

-8.6%

-10.9%

-10.6%

Google

5%

5%

5%

6%

% Change

5%

4%

5%

5%

Rediff

5%

3%

4%

3%

% Change

1%

-0.1%

0.6%

-0.4%

Yahoo

3%

5%

4%

5%

% Change

1%

-2.8%

-0.7%

2%

Matrimony*

4%

4%

4%

5%

% Change

4%

4%

4%

%

Tamilmatrimony*

3%

3%

3%

3%

2%

2%

2%

3%

Bharatmatrimony % Change Shaadi

% Change

% Change Simplymarry* % Change Matrimonial % Change

2%

0.9%

2%

2%

-1.6%

-0.8%

-1.1%

-2.2%

Base: 6,675(CY), 7,728(PY)

India Online 2007

Table 33: Dating/friendship search Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Orkut

27%

29%

28%

36%

% Change

24%

23%

23%

32%

Yahoo

22%

26%

23%

23%

-9.8%

-9.1%

-9.8%

-12.2%

10%

8%

9%

7%

-5.4%

0.2%

-3.0%

-4.4%

Google

9%

10%

9%

8%

% Change

7%

4%

5%

3%

% Change Rediff % Change

Fropper

5%

4%

4%

3%

-2.8%

-1.9%

-2.4%

-3.3%

3%

3%

3%

2%

% Change

-2.8%

1%

-1.1%

-1.1%

Indiatimes

3%

2%

3%

2%

% Change

-3.4%

-8.3%

-5.4%

-5.3%

2%

2%

2%

2%

-1.5%

-2.5%

-2.0%

-1.7%

% Change Date

Friendfinder % Change Adultfriendfinder % Change

2%

1%

2%

2%

-0.2%

-0.3%

-0.2%

-0.6%

Friendship

1%

2%

1%

0.9%

% Change

-0.3%

-0.1%

-0.2%

-0.5%

Base: 7,084(CY), 6,974(PY)

Corporate Employees On The Net

Table 34: Social networking/communities Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Orkut

60%

62%

61%

64%

Yahoo

14%

20%

16%

16%

Communities

1%

2%

2%

1%

MSN

2%

0.2%

1%

1%

Friends

1%

0.5%

1%

1%

Linkedin

1%

0.0%

0.7%

0.3%

Hi5

0.8%

0.1%

0.5%

0.9%

Bharatstudent

0.4%

0.5%

0.5%

0.4%

Ryze

0.5%

0.4%

0.4%

0.3%

Tagged

0.5%

0.0%

0.3%

0.4%

Base: 5,227

India Online 2007

Table 35: Online gaming Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

21%

20%

20%

18%

-10.7%

-9.3%

-10.2%

-13.4%

15%

17%

16%

17%

Google

9%

9%

9%

9%

% Change

2%

2%

2%

-0.3%

Yahoo % Change Zapak* % Change

Games % Change Rediff

6%

7%

7%

7%

0.4%

-5.2%

-1.9%

-0.8%

5%

5%

5%

3%

-5.1%

-5.4%

-5.3%

-3.0%

Miniclip

4%

4%

4%

4%

% Change

2%

-2.0%

0.1%

0.3%

Contest2Win

4%

2%

3%

3%

% Change

3%

2%

2%

2%

Indiagames*

2%

4%

3%

3%

% Change

% Change Indiatimes

3%

2%

2%

2%

% Change

-4.9%

-2.8%

-4.0%

-3.9%

Onlinegames

1%

4%

2%

2%

% Change

1%

3%

2%

0.9%

Base: 7,383(CY), 7,395(PY)

Corporate Employees On The Net

Table 36: Download mobile content Website Rediff % Change Yahoo % Change Google % Change Nokia % Change

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

16%

16%

16%

12%

-10.0%

-10.6%

-10.2%

-10.1%

13%

14%

13%

14%

-10.1%

-7.6%

-9.2%

-8.2%

10%

10%

10%

10%

5%

0.4%

3%

0.4%

10%

8%

10%

9%

6%

6%

6%

5%

Indiatimes

9%

7%

8%

7%

% Change

-5.4%

-6.7%

-5.8%

-7.2%

Hutch

4%

5%

4%

3%

% Change

2%

4%

3%

2%

Airtel

4%

3%

4%

3%

% Change

-0.7%

2%

0.2%

0.3%

Mobile9

3%

4%

3%

4%

% Change

2%

4%

3%

4%

Ringtones

2%

3%

2%

3%

% Change

-0.5%

-1.9%

-1.1%

0.3%

Sify % Change

2%

1%

2%

2%

0.2%

0.3%

0.3%

-0.8%

Base: 6,912(CY), 6,887(PY)

India Online 2007

Table 37: Preferred instant messaging applications Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Yahoo

59%

59%

59%

63%

Google Talk

14%

15%

15%

14%

Rediffbol

11%

15%

12%

10%

MSN

8%

5%

7%

5%

Meebo

2%

1%

2%

1%

Orkut

1%

2%

1%

3%

Skype

0.9%

0.4%

0.7%

0.6%

Indiatimes

0.5%

0.9%

0.6%

0.4%

AIM

0.8%

0.2%

0.6%

0.3%

3%

3%

3%

3%

Others

Base: 8,632

Corporate Employees On The Net

Table 38: Download music Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

23%

24%

23%

22%

Raaga % Change

3%

6%

4%

5%

Yahoo

8%

10%

9%

10%

% Change

-2.6%

-4.1%

-3.3%

-4.2%

Google

7%

7%

7%

7%

% Change

2%

0.6%

2%

0.2%

Cooltoad % Change

5%

5%

5%

5%

-0.3%

-0.7%

-0.5%

-1.6%

Musicindiaonline

6%

3%

5%

4%

% Change

2%

-3.2%

0.1%

0.6%

Music

4%

4%

4%

4%

% Change

2%

2%

2%

1%

Rediff

4%

4%

4%

3%

-5.7%

-4.7%

-5.3%

-3.5%

2%

2%

2%

3%

-0.3%

-2.1%

-1.0%

-0.6%

2%

3%

2%

2%

% Change Mp3 % Change Youtube* % Change Smashits % Change

2%

2%

2%

2%

0.4%

0.7%

0.5%

0.1%

Base: 8,142(CY), 8,526(PY)

India Online 2007

Table 39: Sports content Website Espnstarsports

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

25%

27%

26%

29%

% Change Cricinfo

4%

5%

4%

7%

17%

14%

16%

14%

% Change Rediff % Change

8%

3%

6%

5%

11%

11%

11%

8%

-4.0%

-5.3%

-4.5%

-3.7%

Yahoo

8%

11%

9%

12%

-0.2%

-3.9%

-1.7%

-0.6%

Google

7%

6%

7%

8%

% Change

4%

2%

3%

2%

Sports

3%

5%

4%

4%

-0.1%

0.5%

0.2%

1%

4%

3%

4%

2%

% Change

-0.4%

0.4%

-0.1%

-1.3%

Indiatimes

3%

3%

3%

3%

% Change

-3.5%

-1.0%

-2.6%

-3.0%

% Change

% Change NDTV

Cricketnext % Change

2%

2%

2%

2%

-1.7%

-0.2%

-1.1%

-0.6%

Sify % Change

2%

2%

2%

2%

-2.5%

-1.3%

-2.1%

-1.8%

Base: 7,666(CY), 8,931(PY)

Corporate Employees On The Net

Table 40: Cinema content Website Google

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

10%

9%

10%

9%

% Change

6%

6%

6%

2%

Yahoo

7%

10%

8%

11%

% Change

-3.5%

-4.1%

-3.7%

-2.0%

PVR Cinemas

8%

5%

7%

5%

% Change

2%

0.3%

1%

0.5%

Rediff

6%

5%

6%

5%

-6.9%

-7.0%

-6.9%

-4.6%

Bollywood

3%

10%

6%

5%

% Change

-0.9%

5%

2%

0.7%

4%

5%

5%

5%

% Change

Indiafm % Change

-0.5%

0.5%

-0.1%

-1.3%

Cinema

5%

3%

4%

4%

% Change

1%

-5.3%

-1.4%

-0.2%

Indiatimes

3%

5%

4%

3%

% Change

-4.2%

-1.5%

-3.1%

-3.2%

2%

5%

3%

3%

-0.7%

3%

0.6%

0.7%

Tamilcinemas % Change Movies

3%

2%

3%

3%

% Change

2%

0.7%

1%

2%

Base: 6,883(CY), 6,700(PY)

India Online 2007

Table 41: Most used local language websites (other than English) Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Google

10%

8%

10%

12%

Eeandu

11%

5%

9%

7%

Malayalamanorama

7%

6%

6%

7%

Yahoo

6%

5%

6%

8%

Keralakaumudi

2%

9%

4%

3%

Marathiworld

3%

6%

4%

4%

Jagran

3%

3%

3%

3%

Webduniya

4%

2%

3%

4%

Webulagam

3%

4%

3%

4%

Thinamalar

3%

4%

3%

5%

Base: 1,388

Corporate Employees On The Net

Table 42: Preferred blog sites Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Google

22%

19%

21%

21%

Yahoo

18%

23%

20%

18%

Rediff

16%

13%

15%

10%

Blogspot

14%

7%

11%

11%

Blogger

9%

12%

10%

11%

Ibibo

7%

7%

7%

10%

Youtube

0.7%

7%

3%

2%

Debonairblog

3%

1%

2%

2%

Indiatimes

2%

2%

2%

2%

Mouthshut

2%

0.4%

1%

1%

Base: 1,853

India Online 2007

Table 43: Preferred astrology website Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Yahoo

17%

20%

18%

22%

Astrology

17%

17%

17%

19%

Rediff

12%

12%

12%

9%

Google

11%

11%

11%

11%

Indiatimes astrospeak

11%

10%

10%

8%

3%

3%

3%

3%

Sify MSN

3%

1%

2%

3%

0.9%

5%

2%

2%

Astrolife

2%

1%

2%

2%

Sarafreder

2%

1%

2%

3%

Horoscope

Base: 6,357

Corporate Employees On The Net

Table 44: Preferred online learning / education website Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Google

32.3%

34.8%

33.2%

33.7%

Yahoo

7.9%

10.1%

8.7%

9.9%

Rediff

6.9%

5.5%

6.4%

4.1%

Wikipedia

5.0%

3.0%

4.2%

5.7%

Education

3.4%

4.0%

3.6%

3.2%

W3schools

3.1%

1.9%

2.7%

1.7%

IGNOU

2.2%

1.2%

1.9%

1.4%

Indiatimes

1.5%

1.7%

1.6%

1.2%

Microsoft

1.3%

1.8%

1.5%

0.9%

ICFAI

1.4%

1.5%

1.4%

1.0%

Base: 6,571

India Online 2007

Most Used Offline Media Brands Table 45: Favorite TV channels TV Channel Star Plus

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

11%

11%

11%

13%

% Change

2%

3%

2%

3%

Discovery

6%

7%

7%

7%

% Change

2%

-1.4%

0.3%

0.5%

NDTV

7%

5%

6%

5%

% Change

1%

0.8%

1%

0.6%

Aajtak

6%

5%

6%

5%

0.1%

-1.7%

-0.6%

-0.3%

6%

7%

6%

5%

0.1%

3%

1%

0.8%

% Change Sun TV % Change HBO

5%

3%

4%

4%

% Change

2%

-0.9%

0.8%

0.1%

Sony

4%

4%

4%

4%

-1.0%

1%

-0.1%

-1.0%

4%

3%

3%

3%

-0.9%

-0.5%

-0.7%

-0.2%

3%

3%

3%

3%

0.7%

-0.7%

0.1%

0.7%

% Change Zee TV % Change Star Movies % Change Star One % Change

3%

3%

3%

3%

-0.2%

0.4%

0.0%

-1.2%

Base: 12,631(CY), 15,321(PY)

Corporate Employees On The Net

Table 46: Favorite newspapers Newspaper

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

41%

31%

38%

35%

% Change

6%

-2.3%

3%

0.0%

The Hindu

13%

19%

16%

18%

% Change

2%

5%

3%

5%

The Hindustan Times

5%

7%

6%

6%

-2.2%

-0.2%

-1.5%

-2.2%

The Times of India

% Change Eenadu

3%

4%

4%

3%

% Change

1%

0.7%

0.9%

0.3%

Deccan Chronicle

3%

3%

3%

4%

% Change

2%

3%

3%

3%

Indian Express

3%

3%

3%

3%

0.1%

0.5%

0.2%

-0.4%

2%

2%

2%

2%

-0.2%

-0.1%

-0.2%

-0.2%

3%

1%

2%

2%

-0.5%

-2.0%

-1.1%

-0.5%

% Change Malyalam Manorama % Change Dainik Bhaskar % Change The Economic Times % Change The Telegraph % Change

Base: 12,762(CY), 14,555(PY)

3%

1%

2%

2%

0.8%

0.0%

0.5%

0.4%

2%

1%

2%

3%

-0.1%

-0.1%

0.0%

0.5%

India Online 2007

Table 47: Favorite magazines Magazine

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

27%

24%

26%

23%

-5.5%

-0.6%

-3.4%

-5.5%

7%

5%

6%

7%

% Change

0.5%

-2.2%

-0.5%

-1.0%

The Week

6%

4%

5%

5%

% Change

2%

-1.0%

0.7%

1%

India Today % Change Reader's Digest

Outlook

6%

4%

5%

4%

-3.0%

-1.5%

-2.4%

-1.8%

Business World

4%

3%

4%

2%

% Change

2%

2%

2%

0.6%

Femina

3%

4%

4%

4%

% Change

% Change

-2.0%

0.2%

-1.2%

-0.8%

Sports Star

4%

3%

3%

4%

% Change

1%

0.8%

0.9%

1%

Women's Era

2%

3%

2%

2%

0.8%

1%

0.9%

0.5%

2%

3%

2%

2%

0.5%

1%

0.7%

0.1%

% Change Business Today % Change Film Fare % Change

2%

3%

2%

3%

0.2%

0.5%

0.3%

1%

Base: 10,515(CY), 12,980(PY)

Corporate Employees On The Net

Table 48: Favorite radio channels Radio Channel

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

5%

6%

5%

5%

AIR FM GOLD % Change

-28.2%

-21.8%

-25.7%

-24.5%

Radio Mirchi

40%

38%

39%

38%

% Change

14%

13%

14%

12%

Red FM

12%

12%

12%

12%

5%

3%

4%

3%

% Change AIR

11%

13%

11%

11%

% Change

-2.6%

-0.4%

-1.8%

-2.5%

Radio City

11%

10%

11%

11%

% Change

1%

-4.7%

-1.1%

-1.2%

Big FM*

6%

6%

6%

5%

Suryan FM

4%

6%

5%

6%

% Change

3%

2%

2%

3%

AIR FM RAINBOW

3%

2%

3%

4%

% Change

2%

1%

2%

2%

Fever FM*

3%

3%

3%

3%

% Change

% Change World Space

2%

1%

1%

2%

% Change

1%

-0.8%

0.4%

0.9%

Base: 8,205(CY), 12,246(PY)

India Online 2007

Offline Brands Recalled Table 49: TOM recall for brands TOM Brand

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Sony

9%

6%

8%

8%

% Change

4%

0.7%

3%

3%

Nokia

6%

7%

6%

7%

% Change

1%

1%

1%

0.9%

Tata

6%

5%

6%

5%

-2.4%

-2.4%

-2.3%

-2.0%

4%

5%

4%

4%

-0.6%

1%

0.1%

-0.1%

% Change LG % Change Colgate

4%

2%

4%

3%

% Change

2%

-0.2%

0.9%

1%

HLL % Change Reliance % Change Godrej % Change Maruti % Change Pepsi % Change

3%

4%

3%

3%

0.3%

3%

1%

1%

3%

3%

3%

3%

-0.6%

0.5%

-0.2%

-0.2%

2%

2%

2%

2%

0.3%

1%

0.7%

0.4%

2%

1%

2%

2%

-0.9%

-0.6%

-0.7%

-0.7%

2%

2%

2%

2%

-0.6%

-0.4%

-0.5%

-0.9%

Base: 24,288(CY), 20,142(PY)

Segment Wise Detailed Tables

Table 1: Gender breakup Gender

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

8,165

4,380

12,545

25,060

Male

86%

79%

83%

82%

Female

14%

21%

17%

18%

Sample Base

Table 2: Age group distribution Age Group Sample Base

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

8,165

4,380

12,545

25,060

13-18 yrs

0.6%

2%

1%

11%

19-24 yrs

13%

38%

22%

31%

25-35 yrs

50%

47%

49%

36%

36-45 yrs

23%

9%

18%

13%

46-55 yrs

12%

4%

9%

6%

2%

0.3%

1%

2%

Above 55 yrs

Table 3: City class - by population size City Class Sample Base Up to 1 Lakh

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

8,165

4,380

12,545

25,060

9%

11%

10%

12%

1-5 Lakhs

15%

14%

15%

15%

5-10 Lakhs

24%

31%

27%

29%

Above 10 Lakhs

52%

44%

49%

45%

Table 4: City class - by market size City Class

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

8,165

4,380

12,545

25,060

Metro

44%

38%

42%

37%

Urban uptowns

14%

12%

13%

14%

Emerging Towns

13%

17%

15%

16%

Others

29%

34%

31%

33%

Sample Base

Table 5: City wise distribution Cities

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

8,165

4,380

12,545

25,060

Delhi

15%

12%

14%

12%

Mumbai

12%

11%

11%

10%

Bangalore

8%

8%

8%

6%

Hyderabad

6%

6%

6%

5%

Chennai

5%

4%

5%

4%

Kolkata

4%

3%

4%

3%

Pune

3%

3%

3%

3%

Ahmadabad

2%

1%

2%

2%

Lucknow

1%

1%

1%

1%

Visakhapatanam

0.8%

1%

0.9%

0.9%

Chandigarh

0.8%

0.8%

0.8%

0.8%

Jaipur

0.8%

0.6%

0.8%

0.8%

Nagpur

0.9%

0.6%

0.8%

0.8%

Coimbatore

0.7%

0.7%

0.7%

0.9%

Indore

0.9%

0.5%

0.7%

0.7%

Vadodara

0.8%

0.5%

0.7%

0.7%

Faridabad

0.8%

0.5%

0.7%

0.6%

Bhubaneswar

0.6%

0.5%

0.6%

0.5%

Surat

0.5%

0.5%

0.5%

0.7%

Bhopal

0.6%

0.3%

0.5%

0.6%

Thiruvanathapuram

0.4%

0.6%

0.5%

0.6%

Kochi

0.5%

0.6%

0.5%

0.5%

Ludhiana

0.4%

0.5%

0.4%

0.6%

Patna

0.5%

0.2%

0.4%

0.6%

kanpur

0.5%

0.3%

0.4%

0.5%

Vijayavada

0.4%

0.5%

0.4%

0.5%

Nashik

0.5%

0.3%

0.4%

0.4%

Mysore

0.3%

0.5%

0.4%

0.4%

Ranchi

0.3%

0.5%

0.4%

0.3%

Cuttack

0.2%

0.5%

0.3%

0.4%

Madurai

0.3%

0.3%

0.3%

0.4%

Aurangabad

0.3%

0.3%

0.3%

0.3%

Dehradun

0.4%

0.3%

0.3%

0.3%

Guwahati

0.4%

0.3%

0.3%

0.3%

Tiruchirapalli

0.2%

0.3%

0.3%

0.3%

Raipur

0.3%

0.1%

0.3%

0.2%

Allahabad

0.2%

0.3%

0.2%

0.4%

Agra

0.2%

0.2%

0.2%

0.3%

Amritsar

0.3%

0.1%

0.2%

0.3%

Goa

0.2%

0.2%

0.2%

0.3%

Meerut

0.2%

0.2%

0.2%

0.3%

Rajkot

0.2%

0.2%

0.2%

0.3%

Jabalpur

0.2%

0.3%

0.2%

0.2%

Jodhpur

0.2%

0.2%

0.2%

0.2%

Mangalore

0.2%

0.2%

0.2%

0.2%

Sample Base

Cities

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Varanasi

0.1%

0.1%

0.1%

0.2%

Dhanbad

0.1%

0.1%

0.1%

0.1%

Solapur

0.0%

0.1%

0.1%

0.1%

Assansol

0.0%

0.1%

0.0%

0.1%

Others from North India

7%

8%

7%

9%

Others from South India

11%

16%

12%

14%

Others from East India

5%

6%

5%

6%

Others from West India

6%

7%

6%

7%

Table 6: Region-wise break-ups Region

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

8,165

4,380

12,545

25,060

North

22%

19%

21%

22%

East

12%

12%

12%

12%

South

38%

45%

41%

40%

West

28%

23%

26%

26%

Sample Base

Table 7: Preferred language of reading Language

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

8,165

4,380

12,545

25,060

English

53%

35%

46%

41%

Hindi

15%

18%

16%

19%

Telugu

5%

8%

6%

6%

Tamil

6%

7%

6%

6%

Marathi

5%

6%

5%

5%

Malayalam

3%

6%

4%

4%

Kannada

3%

4%

3%

4%

Bengali

3%

3%

3%

3%

Gujarati

3%

3%

3%

4%

Oriya

2%

3%

2%

3%

Punjabi

0.9%

1%

1%

1%

Awadhi

0.8%

1%

0.9%

1%

Urdu

0.6%

1%

0.8%

1%

Assamese

0.3%

0.7%

0.5%

0.5%

Konkani

0.2%

0.6%

0.4%

0.5%

Marwari

0.1%

0.3%

0.2%

0.4%

Bhojpuri

0.2%

0.2%

0.2%

0.2%

Tulu

0.1%

0.3%

0.2%

0.1%

Sindhi

0.1%

0.0%

0.1%

0.2%

Haryanvi

0.1%

0.1%

0.1%

0.1%

Kashmiri

0.1%

0.0%

0.1%

0.1%

Maithili

0.1%

0.1%

0.1%

0.1%

Sanskrit

0.0%

0.1%

0.1%

0.1%

Nepali

0.0%

0.1%

0.1%

0.0%

Chhattisgarhi

0.0%

0.1%

0.0%

0.1%

Bodo

0.0%

0.0%

0.0%

0.0%

Bundeli

0.0%

0.0%

0.0%

0.0%

Dogri

0.0%

0.1%

0.0%

0.0%

Kanauji

0.0%

0.0%

0.0%

0.0%

Kurchi

0.0%

0.0%

0.0%

0.0%

Manipuri

0.0%

0.0%

0.0%

0.0%

Magahi

0.0%

0.0%

0.0%

0.0%

Santhali

0.0%

0.0%

0.0%

0.0%

Others

0.2%

0.6%

0.3%

0.3%

Sample Base

Table 8: Socio economic classification SEC

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

8,165

4,380

12,545

25,060

SEC A

37%

17%

29%

24%

SEC B

36%

27%

33%

32%

SEC C

20%

36%

26%

23%

SEC D

6%

14%

9%

14%

SEC E

2%

7%

4%

7%

Sample Base

Table 9: Highest educational qualification Education

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

8,165

4,380

12,545

25,060

Sample Base Up to SSC/HSC

4%

10%

7%

13%

College but not Graduate

15%

22%

18%

23%

Graduate & above - general stream

49%

46%

48%

39%

Graduate & above - professional stream

32%

22%

28%

25%

Table 10: Occupational break up Occupation

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Sample Base

8,165

4,380

12,545

25,060

Unemployed

0.0%

0.0%

0.0%

38%

Employed

100%

100%

100%

62%

Table 11: Function / field of occupation Functions

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Sample Base

8,046

4,209

12,255

15,219

IT/Software

17%

23%

19%

18%

Marketing/Sales

17%

12%

16%

16%

Administration

13%

14%

13%

11%

Finance

12%

9%

11%

10%

Manufacturing

10%

7%

9%

11%

Academics

5%

4%

5%

4%

Consultancy

4%

3%

3%

6%

Advertising/PR/Media

3%

3%

3%

3%

HR

3%

2%

3%

3%

17%

23%

19%

19%

Others

Table 12: Head of the household Head Of The HH

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

8,165

4,380

12,545

25,060

Head of the household

72%

55%

66%

47%

Not head of the household

28%

45%

34%

53%

Sample Base

Table 13: Monthly family income Income

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

7,806

4,106

11,912

21,343

5%

21%

11%

13%

5-10K

18%

36%

25%

25%

10-20K

29%

24%

27%

25%

20-30K

18%

7%

14%

14%

30-50K

15%

4%

11%

10%

50-75K

5%

2%

4%

4%

75-100K

3%

3%

3%

3%

Above 100K

7%

4%

6%

6%

Sample Base Up to 5K

Table 14: Most expensive vehicle owned by the household Vehicle Owned

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

8,165

4,380

12,545

25,060

Sample Base Bi-Cycle

4%

9%

6%

7%

Motor-Cycle/Scooter

45%

51%

47%

44%

Small Car (Up to Rs.4 lakhs)

22%

8%

17%

18%

Mid-Size Car (Rs.4 to 8 lakhs)

9%

2%

7%

8%

Premium/Luxury Car (Above Rs.8 lakhs)

0.9%

0.5%

0.7%

2%

Others

0.9%

1%

0.9%

1%

18%

28%

22%

19%

Don't own a vehicle

Table 15: Ownership of credit cards (individually) Credit Card

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Sample Base

8,165

4,380

12,545

25,060

Single Card

26%

17%

23%

18%

Multiple Cards

26%

9%

20%

16%

No Credit Card

48%

74%

57%

67%

Table 16: Household asset ownership Asset

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

8,165

4,380

12,545

25,060

Color TV

95%

87%

92%

92%

Mobile Phone

93%

86%

90%

90%

Bank Account

88%

79%

85%

82%

Fridge

81%

61%

74%

75%

Cable TV connection/DTH

76%

64%

72%

72%

Life Insurance

72%

54%

65%

61%

Camera

69%

50%

62%

64%

Debit Card

66%

51%

60%

52%

Computer/Laptop

66%

48%

60%

67%

Landline Phone

61%

48%

56%

62%

Washing Machine

63%

42%

55%

57%

Music System/DVD/MP3

60%

42%

53%

55%

Home

55%

47%

52%

58%

Credit Card

50%

25%

40%

35%

Medical Insurance/CGHS

42%

22%

34%

33%

Fixed Deposits

36%

22%

31%

34%

Mutual Funds

28%

14%

23%

22%

Microwave

28%

12%

22%

24%

Demat Account

27%

12%

21%

21%

Air Conditioner

26%

11%

20%

25%

Share of Companies

23%

10%

18%

20%

Video Camera

21%

10%

17%

20%

IPod

10%

7%

9%

10%

6%

5%

6%

7%

Sample Base

Chit Fund Deposits

Table 17: Current loan liabilities Loan

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

8,165

4,380

12,545

25,060

Home Loan

43%

47%

45%

45%

Personal Loan

26%

20%

24%

20%

Two - wheeler Loan

13%

14%

14%

13%

Car Loan

Sample Base

14%

6%

11%

12%

Education Loan

5%

8%

6%

9%

Consumer Durables

4%

3%

4%

3%

Business Loan

1%

2%

1%

4%

0.0%

0.2%

0.1%

0.1%

8%

11%

9%

9%

Other None of Above

Table 18: Years of experience in using internet Experience

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

8,165

4,380

12,545

25,060

Less Than 6 Months

5%

10%

7%

10%

6 Months-1 year

6%

11%

8%

10%

1-2 years

11%

18%

14%

16%

2-5 years

26%

27%

27%

26%

5-6 years

15%

13%

14%

12%

6 years and above

37%

21%

31%

25%

Sample Base

Table 19: Place of accessing internet Place Of Access

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

8,165

4,380

12,545

25,060

Place of work (office / school / college)

94%

90%

93%

78%

Home

56%

38%

49%

59%

Cyber cafe

45%

51%

47%

47%

9%

3%

7%

6%

Sample Base

In transit (while traveling)

Table 20: Type of internet connection at home Connection Type Sample Base

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

4,533

1,722

6,255

14,856

24 Hrs Broadband

30%

29%

30%

31%

Broadband Dial Up

28%

28%

28%

28%

Regular Dial Up

17%

16%

17%

16%

Cable

9%

9%

9%

9%

Mobile Connection

6%

6%

6%

6%

Wi Fi Connection

2%

2%

2%

2%

Lease/Dedicated line

0.7%

0.5%

0.7%

0.5%

Others

1%

2%

2%

2%

Don't Know

6%

9%

7%

7%

Table 21: Type of internet connection at office Connection Type Sample Base

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

7,634

3,928

11,562

19,740

24 Hrs Broadband

34%

29%

32%

31%

Broadband Dial Up

26%

25%

26%

25%

Lease/Dedicated line

10%

7%

9%

6%

Regular Dial Up

6%

7%

7%

7%

Cable

6%

6%

6%

6%

Wi Fi Connection

2%

2%

2%

3%

Mobile Connection

1%

1%

1%

2%

Others

2%

2%

2%

2%

13%

20%

15%

19%

Don't Know

Table 22: Service provider subscribed to at home Service Provider

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

4,533

1,722

6,255

14,856

BSNL/Sancharnet

34%

31%

33%

35%

Airtel/Bharti

17%

17%

17%

17%

VSNL / Tata

Sample Base

11%

10%

11%

10%

Local Cable Operator

8%

8%

8%

8%

Sify

7%

7%

7%

6%

Reliance

7%

8%

7%

6%

MTNL

6%

6%

6%

5%

Spectranet

0.2%

0.1%

0.2%

0.1%

Others

6%

7%

6%

7%

Don't Know

5%

7%

5%

5%

Table 23: Service provider subscribed to at office Service Provider

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

7,634

3,928

11,562

19,740

BSNL/Sancharnet

28%

28%

28%

28%

Airtel/Bharti

18%

14%

16%

15%

VSNL / Tata

13%

12%

13%

11%

Reliance

6%

6%

6%

6%

MTNL

5%

5%

5%

5%

Sify

4%

4%

4%

5%

Local Cable Operator

3%

4%

4%

4%

0.4%

0.4%

0.4%

0.3%

Sample Base

Spectranet Others Don't Know

8%

7%

8%

8%

14%

20%

16%

19%

Table 24: Frequency of accessing internet from home Frequency

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

4,356

1,614

5,970

14,231

Over 5 times a Day

24%

22%

23%

24%

2-5 times a Day

24%

23%

24%

27%

Once Daily

37%

35%

36%

33%

Once In 2-3 Days

10%

11%

11%

10%

4%

5%

5%

5%

1-3 times a Month

0.8%

2%

1%

1%

Once in More than a Month

0.7%

2%

1%

0.9%

Sample Base

Once a Week

Table 25: Frequency of accessing internet from office Frequency

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

7,157

3,594

10,751

17,617

Over 5 times a Day

47%

38%

44%

38%

2-5 times a Day

26%

25%

25%

25%

Once Daily

Sample Base

20%

24%

21%

24%

Once In 2-3 Days

4%

7%

5%

7%

Once a Week

2%

4%

3%

4%

1-3 times a Month

0.6%

1%

0.8%

1%

Once in More than a Month

0.8%

0.9%

0.9%

1%

Table 26: Time of the day accessing internet from home Time Slot

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

4,291

1,592

5,883

13,905

Before 9.00 AM

7%

6%

7%

5%

9.00 AM-12.00 Noon

6%

8%

6%

8%

12.00 Noon - 3.00 PM

3%

7%

4%

6%

3.00 PM-6.00 PM

3%

4%

3%

6%

6.00 PM - 9.00 PM

19%

19%

19%

18%

9.00 PM - 12.00 Midnight

Sample Base

47%

40%

45%

35%

After 12.00 Midnight

3%

3%

3%

3%

Throughout the Day

14%

14%

14%

18%

Table 27: Time of the day accessing internet from office Time Slot

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

7,205

3,581

10,786

17,680

2%

2%

2%

2%

9.00 AM-12.00 Noon

21%

22%

21%

22%

12.00 Noon - 3.00 PM

18%

20%

19%

21%

3.00 PM-6.00 PM

12%

14%

12%

13%

6.00 PM - 9.00 PM

6%

9%

7%

8%

9.00 PM - 12.00 Midnight

3%

4%

3%

4%

Sample Base Before 9.00 AM

After 12.00 Midnight

2%

2%

2%

2%

Throughout the Day

37%

27%

34%

29%

Table 28: Duration of internet usage from home Time Spent

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Sample Base

4,271

1,596

5,867

14,015

Less than 30 Minutes

18%

14%

17%

15%

30 to 60 Minutes

31%

27%

30%

28%

1-2 Hours

34%

37%

35%

35%

2-5 Hours

13%

18%

14%

17%

5-8 Hours

2%

2%

2%

3%

More than 8 Hours

2%

2%

2%

3%

Table 29: Duration of internet usage from office Time Spent

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Sample Base

7,053

3,517

10,570

17,100

Less than 30 Minutes

19%

19%

19%

20%

30 to 60 Minutes

24%

27%

25%

25%

1-2 Hours

25%

26%

25%

26%

2-5 Hours

17%

13%

16%

15%

5-8 Hours

8%

8%

8%

7%

More than 8 Hours

8%

6%

7%

7%

Table 30: Duration of internet usage during weekdays Time Spent

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Sample Base

6,915

3,562

10,477

21,956

Less than 30 Minutes

9%

8%

9%

8%

30 to 60 Minutes

20%

20%

20%

20%

1-2 Hours

33%

31%

32%

34%

2-5 Hours

23%

25%

24%

24%

5-8 Hours

7%

7%

7%

7%

More than 8 Hours

8%

8%

8%

7%

Table 31: Duration of internet usage during weekends Time Spent

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Sample Base

6,796

3,559

10,355

19,522

Less than 30 Minutes

11%

11%

11%

10%

30 to 60 Minutes

18%

19%

18%

17%

1-2 Hours

32%

30%

31%

31%

2-5 Hours

23%

22%

23%

24%

5-8 Hours

8%

9%

8%

9%

More than 8 Hours

9%

10%

9%

9%

Table 32: Duration of PC usage from home Time Spent

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Sample Base

4,795

1,883

6,678

15,214

Less than 30 Minutes

12%

10%

11%

10%

30 to 60 Minutes

23%

19%

22%

20%

1-2 Hours

38%

41%

39%

37%

2-5 Hours

17%

18%

18%

22%

5-8 Hours

5%

8%

6%

7%

More than 8 Hours

5%

5%

5%

5%

Table 33: Duration of PC usage from office Time Spent

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Sample Base

7,496

3,826

11,322

18,200

Less than 30 Minutes

3%

4%

3%

5%

30 to 60 Minutes

6%

5%

6%

9%

1-2 Hours

13%

12%

12%

17%

2-5 Hours

22%

19%

21%

22%

5-8 Hours

30%

34%

31%

26%

More than 8 Hours

26%

25%

26%

21%

Table 34: Time spent by internet users on watching TV Time Spent

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Sample Base

7,199

3,637

10,836

21,962

Less than 30 Minutes

14%

14%

14%

16%

30 to 60 Minutes

32%

27%

30%

28%

1-2 Hours

46%

46%

46%

43%

2-5 Hours

8%

11%

9%

11%

5-8 Hours

0.5%

1%

0.6%

1%

More than 8 Hours

0.2%

0.4%

0.2%

0.5%

Table 35: Time spent by internet users on reading newspaper Time Spent

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Sample Base

7,268

3,717

10,985

22,501

Less than 30 Minutes

44%

45%

44%

46%

30 to 60 Minutes

43%

43%

43%

41%

1-2 Hours

12%

12%

12%

12%

2-5 Hours

0.6%

0.7%

0.6%

1%

5-8 Hours

0.0%

0.2%

0.1%

0.2%

More than 8 Hours

0.1%

0.4%

0.2%

0.2%

Table 36: Time spent by internet users on listening to radio Time Spent

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Sample Base

4,786

2,523

7,309

14,785

Less than 30 Minutes

48%

42%

46%

46%

30 to 60 Minutes

28%

29%

28%

26%

1-2 Hours

18%

20%

19%

19%

2-5 Hours

4%

6%

5%

6%

5-8 Hours

0.8%

2%

1%

2%

1%

2%

1%

2%

More than 8 Hours

Table 37: Professional activities Activity Sample Base

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

4,603

2,369

6,972

14,253

Emailing - work related

92%

85%

90%

83%

Job Search

81%

85%

82%

73%

Instant messaging

59%

61%

60%

62%

Search work related info

62%

52%

59%

49%

Check business/Financial news

39%

28%

35%

30%

Business/prof. networking

33%

23%

30%

26%

Look for Seminar/workshops

27%

20%

24%

24%

25%

15%

22%

19%

0.9%

2%

1%

3%

Check business travel info. None of the Above

Table 38: Personal activities Activity

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

4,603

2,369

6,972

14,253

Emailing - personal

94%

91%

93%

89%

Check news

66%

64%

65%

61%

Check Sports

60%

60%

60%

57%

Chatting

50%

58%

53%

59%

Matrimonial search

50%

55%

52%

48%

Dating/Friendship

48%

52%

49%

51%

Astrology

47%

50%

48%

46%

Search for product information

51%

40%

47%

45%

Social networking/communities

43%

45%

44%

44%

Share pictures

34%

37%

35%

40%

Check health & lifestyle info

33%

28%

31%

30%

Check hobby related info

32%

27%

30%

32%

Check personal travel info.

35%

21%

30%

26%

Sample Base

Check cinema content None of the above

22%

27%

24%

28%

0.5%

0.7%

0.6%

0.7%

Table 39: Downloading activities Activity

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

4,603

2,369

6,972

14,253

Music

55%

61%

58%

60%

Online games

52%

57%

53%

54%

Mobile contents (ring tones/games)

49%

51%

50%

50%

Educational / Learning material

47%

50%

48%

48%

Screensavers/wallpapers

39%

44%

41%

46%

Movies

25%

27%

25%

29%

Adult content

19%

21%

20%

18%

None of the above

15%

13%

15%

13%

Sample Base

Table 40: E-commerce related activities Activity

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

4,567

2,335

6,902

14,043

E-greetings

60%

59%

60%

58%

Check financial info

52%

48%

51%

46%

Check real estate info

42%

40%

41%

37%

Net banking

45%

32%

40%

31%

Book train tickets

35%

31%

34%

29%

Buy non-travel products

34%

20%

29%

25%

Online bill payment

32%

21%

28%

23%

Book air tickets

33%

17%

27%

23%

Online stock trading

19%

8%

15%

13%

Net telephony

14%

10%

12%

13%

Book hotels

10%

7%

9%

8%

8%

13%

10%

13%

Sample Base

None of these

Table 41: Online shopping Online Shopping

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Sample Base

4,603

2,369

6,972

14,253

Searched only

23%

36%

28%

33%

Both searched and bought

56%

39%

50%

43%

Neither searched nor bought

21%

25%

22%

24%

Table 42: Response to online marketing stimulus Response Sample Base

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

3,690

1,774

5,464

10,888

Clicked a banner ad

47%

42%

45%

47%

Participated in an online contest

46%

36%

43%

43%

Clicked a sponsored search ad

39%

30%

36%

37%

Bid/Bought in an Online auction

25%

21%

24%

23%

Bought in a special promotion / deal

24%

18%

22%

21%

Clicked a product/service e-mailer

17%

11%

15%

14%

None of the above

24%

31%

26%

27%

Table 43: Blogging activities Activity

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

4,603

2,369

6,972

14,253

24%

22%

23%

23%

Comment on blog post at least once a week

9%

8%

9%

9%

Have a blog site of my own

6%

7%

6%

7%

Check / read blogs less than once a week

4%

4%

4%

4%

Sample Base Check / read blogs at least once a week

Comment on blog post less than once a week None of the above

3%

3%

3%

3%

69%

71%

70%

70%

Table 44: Member of an online community Membership

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Sample Base

4,603

2,369

6,972

14,253

Not a member of any online community

62%

65%

63%

59%

Member of an online community

38%

35%

37%

41%

Table 45: Membership by type of online community Membership

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Sample Base

4,603

2,369

6,972

14,253

Not a member of any online community

62%

65%

63%

59%

Alumni & Schools

7%

6%

6%

7%

Computers & Internet

5%

6%

5%

5%

Romance & Relationships

4%

3%

4%

5%

Business / Professional community

4%

2%

4%

3%

Music

2%

3%

2%

3%

Individuals

2%

1%

2%

2%

Company

2%

2%

2%

1%

Games

2%

2%

2%

2%

Arts & Entertainment

1%

2%

2%

2%

Schools & Education

1%

2%

1%

3%

Cultures & Community

1%

1%

1%

2%

Religion & Beliefs

1%

0.6%

0.9%

0.8%

Travel

0.9%

0.7%

0.8%

0.9%

Health, Wellness & Fitness

0.7%

0.5%

0.6%

0.7%

Automotive

0.9%

0.2%

0.6%

0.5%

Science & History

0.5%

0.5%

0.5%

0.8%

Family & Home

0.4%

0.4%

0.4%

0.5%

Countries & Regional

0.2%

0.4%

0.3%

0.4%

Fashion & Beauty

0.3%

0.4%

0.3%

0.4%

Hobbies & Crafts

0.3%

0.3%

0.3%

0.4%

Gay, Lesbian & Bi

0.2%

0.4%

0.3%

0.2%

Pets & Animals

0.2%

0.4%

0.3%

0.2%

Cities & Neighborhoods

0.2%

0.1%

0.2%

0.2%

Recreation & Sports

0.2%

0.1%

0.1%

0.3%

Government & Politics

0.1%

0.2%

0.1%

0.2%

Food, Drink & Wine

0.2%

0.1%

0.1%

0.1%

Table 46: Usage of other language websites Language

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

4,603

2,369

6,972

14,253

Use only English websites

86%

88%

87%

88%

Use other language websites

14%

12%

14%

12%

Sample Base

Table 47: Online activities desired in other languages Activity

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

4,603

2,369

6,972

14,253

Email

58%

64%

60%

61%

Chatting

38%

47%

41%

46%

Entertainment

40%

43%

41%

45%

Online news

32%

31%

32%

31%

Search information

31%

32%

31%

33%

Online learning / education

28%

31%

29%

31%

Astrology

23%

25%

24%

23%

Online shopping

19%

16%

18%

18%

Travel related information

19%

15%

18%

16%

Matrimony

13%

17%

15%

13%

Blog

12%

10%

11%

12%

Not Interested

23%

17%

21%

21%

Sample Base

Table 48: Problems faced while surfing the internet Problems Faced Sample Base

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

8,165

4,380

12,545

14,252

Slow website opening

60%

64%

62%

62%

Spam / junk mails

57%

49%

54%

49%

Virus / spyware

53%

48%

51%

49%

Unsolicited ads/pop-ups

50%

41%

47%

45%

Difficult to connect

31%

35%

33%

35%

Lack of response to queries

25%

24%

25%

27%

Cumbersome navigation

15%

10%

13%

12%

Lack of local language content

9%

9%

9%

9%

Never faced any problem

7%

8%

8%

8%

Others

1%

1%

1%

2%

Table 49: Top of mind unaided recall - all websites Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

7,996

4,277

12,273

24,433

Yahoo

29%

33%

30%

30%

Google

29%

28%

29%

27%

Rediff

15%

15%

15%

12%

Gmail

3%

4%

4%

3%

Hotmail

2%

0.9%

2%

2%

Orkut

1%

2%

2%

5%

Indiatimes

1%

1%

1%

1%

Naukri

0.8%

0.5%

0.7%

0.5%

Contest2win

0.7%

0.2%

0.5%

0.6%

Sify

0.6%

0.3%

0.5%

0.5%

Moneycontrol

0.6%

0.2%

0.5%

0.4%

MSN

0.5%

0.2%

0.4%

0.5%

Microsoft

0.3%

0.4%

0.4%

0.4%

Monster

0.2%

0.7%

0.3%

0.3%

Nokia

0.3%

0.2%

0.3%

0.3%

India

0.1%

0.5%

0.3%

0.3%

Ebay

0.2%

0.4%

0.2%

0.3%

Wikipedia

0.2%

0.1%

0.2%

0.3%

ICICIbank

0.3%

0.2%

0.2%

0.2%

NDTV

0.2%

0.1%

0.2%

0.2%

Reliance

0.2%

0.1%

0.2%

0.2%

Timesjob

0.2%

0.3%

0.2%

0.1%

Santabanta

0.1%

0.1%

0.1%

0.3%

WWE

0.0%

0.2%

0.1%

0.3%

Freshersworld

0.1%

0.1%

0.1%

0.2%

Howstuffworks

0.1%

0.0%

0.1%

0.2%

IRCTC

0.2%

0.0%

0.1%

0.2%

You tube

0.1%

0.2%

0.1%

0.2%

BSNL

0.2%

0.0%

0.1%

0.1%

Cricinfo

0.0%

0.1%

0.1%

0.1%

Hpindia

0.1%

0.1%

0.1%

0.1%

ICICIDirect

0.2%

0.0%

0.1%

0.1%

Manoramaonline

0.1%

0.3%

0.1%

0.1%

NSEindia

0.2%

0.1%

0.1%

0.1%

Raaga

0.1%

0.1%

0.1%

0.1%

Sony

0.1%

0.0%

0.1%

0.1%

Timesofindia

0.1%

0.2%

0.1%

0.1%

Makemytrip

0.2%

0.0%

0.1%

0.1%

Yatra

0.1%

0.0%

0.1%

0.1%

Zapak

0.1%

0.1%

0.1%

0.1%

123Greetings

0.1%

0.0%

0.1%

0.0%

Bharatmatrimony

0.1%

0.0%

0.1%

0.0%

Economictimes

0.1%

0.0%

0.1%

0.0%

HDFC

0.1%

0.0%

0.1%

0.0%

Espnstar

0.0%

0.0%

0.0%

0.2%

Sample Base

Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Funmaza

0.0%

0.1%

0.0%

0.2%

India games

0.0%

0.0%

0.0%

0.2%

BBC

0.0%

0.0%

0.0%

0.1%

CBSE

0.0%

0.0%

0.0%

0.1%

Download

0.0%

0.0%

0.0%

0.1%

Hi5

0.0%

0.0%

0.0%

0.1%

Indiafm

0.0%

0.1%

0.0%

0.1%

Sharekhan

0.0%

0.0%

0.0%

0.1%

Ebizel

0.0%

0.0%

0.0%

0.1%

Amazon

0.0%

0.0%

0.0%

0.0%

Indiabulls

0.0%

0.0%

0.0%

0.0%

Indiainfoline

0.0%

0.0%

0.0%

0.0%

Indiamart

0.0%

0.0%

0.0%

0.0%

Indianexpress

0.0%

0.0%

0.0%

0.0%

Indianrailways

0.1%

0.0%

0.0%

0.0%

Indya

0.0%

0.0%

0.0%

0.0%

Samachar

0.0%

0.0%

0.0%

0.0%

Shaadi

0.0%

0.1%

0.0%

0.0%

VSNL

0.0%

0.0%

0.0%

0.0%

Rcm business

0.0%

0.0%

0.0%

0.0%

Mail2 web

0.0%

0.1%

0.0%

0.0%

Airtel

0.0%

0.1%

0.0%

0.0%

Others

11%

10%

10%

12%

Table 50: Most used website - all websites Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

4,550

2,341

6,891

14,075

Google

31%

32%

32%

29%

Yahoo

25%

28%

26%

27%

Rediff

16%

14%

15%

11%

Gmail

6%

5%

5%

4%

Orkut

2%

3%

3%

8%

Indiatimes

1%

2%

1%

0.9%

Hotmail

2%

0.6%

1%

2%

Sample Base

Moneycontrol

1%

0.4%

0.8%

0.5%

Naukri

0.9%

0.5%

0.7%

0.5%

Wikipedia

0.2%

0.9%

0.5%

0.6%

Sify

0.4%

0.7%

0.5%

0.5%

MSN

0.6%

0.3%

0.5%

0.4%

Icicibank

0.3%

0.3%

0.3%

0.3%

Icicidirect

0.4%

0.1%

0.3%

0.3%

Contest2win

0.2%

0.3%

0.3%

0.3%

Nseindia

0.4%

0.1%

0.3%

0.2%

Ebay

0.1%

0.6%

0.2%

0.4%

Download

0.2%

0.2%

0.2%

0.2%

Monster

0.2%

0.3%

0.2%

0.2%

Youtube

0.0%

0.5%

0.2%

0.2%

Bseindia

0.2%

0.0%

0.2%

0.2%

Timesjob

0.1%

0.4%

0.2%

0.1%

Santabanta

0.1%

0.1%

0.1%

0.3%

Raaga

0.1%

0.3%

0.1%

0.2%

Espnstar

0.1%

0.0%

0.1%

0.1%

Sharekhan

0.1%

0.1%

0.1%

0.1%

WWE

0.0%

0.0%

0.0%

0.2%

12%

10%

12%

13%

Others

Table 51: Preferred website for emailing Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

8,165

4,380

12,545

25,060

Yahoo

44%

49%

46%

53%

Rediff

22%

23%

22%

18%

Gmail

Sample Base

22%

22%

22%

20%

Hotmail

7%

3%

6%

6%

Indiatimes

1%

1%

1%

0.9%

Sify

1%

1%

1%

1%

Sancharnet/BSNL

0.9%

0.7%

0.8%

0.7%

VSNL

0.7%

0.3%

0.6%

0.5%

Lycos

0.2%

0.1%

0.2%

0.2%

AOL

0.1%

0.2%

0.1%

0.1%

Table 52: Multiple user shares of email websites Website Sample Base

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

8,165

4,380

12,545

25,060

Yahoo

87%

87%

87%

89%

Rediff

62%

60%

61%

57%

Gmail

60%

59%

59%

59%

Hotmail

40%

30%

37%

36%

Indiatimes

22%

17%

20%

17%

Sify

13%

13%

13%

13%

Sancharnet/BSNL

7%

5%

7%

7%

VSNL

5%

3%

4%

4%

AOL

3%

3%

3%

3%

Lycos

2%

2%

2%

2%

Others

5%

4%

4%

4%

Table 53: No. of email accounts No. Of Email A/C

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

8,165

4,380

12,545

25,060

One

13%

15%

14%

15%

Two

27%

28%

27%

28%

Three

27%

31%

28%

27%

Four

18%

14%

17%

17%

Five or more

15%

12%

14%

14%

Average email ids

3.1

2.9

3.0

3.0

Sample Base

Table 54: Preferred website for job search Website Sample Base

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

3,713

1,982

5,695

10,387

Naukri

47%

39%

44%

37%

Monster

22%

25%

23%

27%

Timesjobs

13%

15%

14%

14%

Google

4%

6%

5%

5%

Yahoo

2%

3%

2%

3%

Rediff

2%

2%

2%

2%

Indiatimes

1%

0.9%

1%

1%

Jobsahead

2%

0.4%

1%

1%

Jobstreet

1%

0.9%

1%

0.7%

Freshersworld

0.3%

2%

1%

2%

Jobs

0.5%

2%

0.9%

1%

Clickjobs

0.5%

0.5%

0.5%

0.5%

Jobsearch

0.1%

0.7%

0.3%

0.6%

Devnetjobs

0.3%

0.2%

0.3%

0.2%

Jobsindia

0.2%

0.1%

0.1%

0.1%

4%

3%

4%

5%

Others

Table 55: Preferred website for mobile content Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

2,207

1,199

3,406

6,912

Rediff

16%

16%

16%

12%

Yahoo

13%

14%

13%

14%

Google

10%

10%

10%

10%

Nokia

10%

8%

10%

9%

Indiatimes

9%

7%

8%

7%

Hutch

4%

5%

4%

3%

Airtel

4%

3%

4%

3%

Mobile9

3%

4%

3%

4%

Ringtones

2%

3%

2%

3%

Sify

2%

1%

2%

2%

Mobango

2%

2%

2%

2%

Funmaza

2%

0.4%

1%

3%

Zedge

1%

1%

1%

2%

Sonyericsson

1%

1%

1%

1%

Sample Base

R World

0.8%

1%

1%

0.6%

1%

0.2%

0.8%

0.6%

Freeringtones

0.7%

0.7%

0.7%

0.6%

Games

0.5%

0.6%

0.6%

0.8%

Cooltoad

0.6%

0.6%

0.6%

0.7%

Masti4India

0.3%

1%

0.6%

0.7%

Download

0.7%

0.5%

0.6%

0.6%

Mobileringtones

0.0%

1%

0.5%

0.7%

Tagtag

0.5%

0.4%

0.5%

0.6%

Getjar

0.3%

1%

0.5%

0.6%

Mauj

0.6%

0.3%

0.5%

0.5%

Idea

0.7%

0.1%

0.5%

0.3%

Santabanta

0.4%

0.3%

0.4%

0.8%

Cellebrum

0.3%

0.5%

0.4%

0.3%

MSN

0.7%

0.0%

0.4%

0.3%

Papuyaar

0.3%

0.2%

0.3%

0.4%

Samsungmobile

0.3%

0.3%

0.3%

0.4%

Zapak

0.1%

0.6%

0.3%

0.4%

Hungama

0.3%

0.2%

0.2%

0.2%

Dotsis

0.1%

0.2%

0.2%

0.2%

BSNL

0.2%

0.3%

0.2%

0.2%

Indiafm

0.2%

0.0%

0.1%

0.2%

Raaga

0.1%

0.0%

0.1%

0.2%

Apniisp

0.0%

0.1%

0.1%

0.2%

Others

11%

14%

12%

14%

Motozone

Table 56: Preferred website for sports Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

2,569

1,359

3,928

7,666

Espnstarsports

25%

27%

26%

29%

Cricinfo

17%

14%

16%

14%

Rediff

11%

11%

11%

8%

Yahoo

8%

11%

9%

12%

Google

7%

6%

7%

8%

Sports

3%

5%

4%

4%

NDTV

4%

3%

4%

2%

Indiatimes

3%

3%

3%

3%

Cricketnext

2%

2%

2%

2%

Sify

2%

2%

2%

2%

MSN

2%

0.5%

2%

1%

Tensports

1%

3%

2%

2%

BBC Sports

1%

0.6%

1%

0.8%

Timesofindia

1%

0.6%

1%

0.7%

CNN

0.7%

0.5%

0.7%

0.4%

WWE

0.7%

0.4%

0.6%

2%

Khel

0.8%

0.3%

0.6%

0.5%

DD Sports

0.5%

0.4%

0.4%

0.4%

Cricbuzz

0.5%

0.3%

0.4%

0.3%

Iccworldcup

0.2%

0.5%

0.3%

0.5%

Zeesports

0.2%

0.0%

0.2%

0.2%

7%

10%

8%

8%

Sample Base

Others

Table 57: Preferred website for travel products Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

2,644

1,179

3,823

7,089

IRCTC

18%

17%

18%

15%

Makemytrip

19%

14%

17%

17%

Yatra

Sample Base

16%

13%

15%

16%

Google

8%

15%

10%

11%

Yahoo

5%

9%

6%

8%

Rediff

5%

5%

5%

5%

Travelguru

3%

3%

3%

2%

Indiatimes

3%

3%

3%

3%

Travel

2%

3%

2%

3%

Cleartrip

2%

1%

2%

2%

Airdeccan

2%

2%

2%

2%

Jetairways

1%

0.4%

1%

0.7%

Travel India

0.7%

0.4%

0.6%

0.8%

Sify

0.5%

0.7%

0.5%

0.7%

Rajtravels

0.5%

0.6%

0.5%

0.7%

Tours

0.6%

0.4%

0.5%

0.6%

Goair

0.5%

0.5%

0.5%

0.4%

Spicejet

0.5%

0.6%

0.5%

0.4%

Airindia

0.4%

0.5%

0.4%

0.9%

MSN

0.6%

0.1%

0.4%

0.6%

Incredibleindia

0.3%

0.7%

0.4%

0.3%

Indianairlines

0.2%

0.6%

0.3%

0.4%

Indiatravels

0.2%

0.2%

0.2%

0.3%

Flykingfisher

0.2%

0.1%

0.2%

0.2%

Travelocity

0.3%

0.1%

0.2%

0.2%

Hotels

0.2%

0.1%

0.1%

0.3%

KSRTC

0.0%

0.4%

0.1%

0.1%

Thomascook

0.1%

0.1%

0.1%

0.1%

Sitatours

0.1%

0.1%

0.1%

0.0%

Airsahara

0.0%

0.0%

0.0%

0.0%

8%

9%

9%

9%

Others

Table 58: Preferred website for matrimony Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

2,243

1,273

3,516

6,675

Bharatmatrimony

30%

31%

30%

29%

Shaadi

29%

26%

28%

28%

Jeevansaathi

6%

8%

7%

6%

Google

5%

5%

5%

6%

Rediff

5%

3%

4%

3%

Yahoo

3%

5%

4%

5%

Matrimony

4%

4%

4%

5%

Tamilmatrimony

3%

3%

3%

3%

Simplymarry

2%

2%

2%

3%

Matrimonial

2%

0.9%

2%

2%

Telugumatrimony

1%

2%

1%

1%

Keralamatrimony

1%

1%

1%

0.9%

Sample Base

Indiamatrimony

1%

0.6%

1%

0.9%

Indianmatrimony

0.4%

2%

0.9%

0.6%

Indiatimes

0.8%

0.6%

0.7%

0.8%

Sify

0.4%

0.8%

0.5%

0.4%

Punjabmatrimony

0.4%

0.4%

0.4%

0.3%

Oriyamatrimony

0.2%

0.7%

0.4%

0.2%

MSN

0.5%

0.0%

0.3%

0.5%

Matchmaker

0.3%

0.1%

0.3%

0.2%

Marathimatrimony

0.3%

0.3%

0.3%

0.1%

Bengalimatrimony

0.3%

0.0%

0.2%

0.2%

Hindimatrimony

0.0%

0.2%

0.1%

0.1%

Gujuratimatrimony

0.0%

0.2%

0.1%

0.1%

Agarwal2Agarwal

0.1%

0.0%

0.1%

0.0%

Urdumatrimony

0.0%

0.0%

0.0%

0.1%

Sindhimatrimony

0.0%

0.0%

0.0%

0.0%

4%

4%

4%

4%

Others

Table 59: Preferred website for financial news/info Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

2,284

1,082

3,366

6,207

Moneycontrol/CNBC

15%

11%

14%

13%

Google

10%

14%

11%

13%

Yahoo

8%

10%

9%

12%

ICICI Direct/ICICI Bank

8%

5%

7%

7%

Rediff

7%

7%

7%

6%

NDTV/NDTVprofit

6%

3%

5%

4%

Economictimes

4%

7%

5%

3%

Indiatimes

5%

4%

5%

4%

Sharekhan

3%

5%

4%

4%

NSE

2%

3%

2%

2%

Sify

2%

1%

2%

2%

Stockmarket

1%

2%

2%

2%

Sample Base

Timesofindia

2%

2%

2%

1%

HDFC

0.6%

3%

1%

0.8%

Indiabulls

0.9%

1%

1%

1%

MSN

1%

0.4%

1%

1%

Financialexpress

1%

0.8%

0.9%

0.9%

Business

0.8%

0.6%

0.8%

1%

CNN

0.6%

1%

0.8%

1%

Kotaksecurities

0.7%

0.7%

0.7%

0.6%

Ibnlive

0.3%

1%

0.7%

0.5%

1%

0.2%

0.7%

0.4%

Equitymaster Financialnews

0.4%

1%

0.6%

1%

BBC

0.8%

0.3%

0.6%

0.8%

Indiainfoline

0.9%

0.1%

0.6%

0.5%

Zeebusiness

0.5%

0.5%

0.5%

0.6%

Valueresearch

0.7%

0.3%

0.5%

0.4%

Reliancemoney

0.4%

0.7%

0.5%

0.3%

Efinancialnews

0.4%

0.4%

0.4%

0.5%

Capitalmarket

0.3%

0.2%

0.3%

0.2%

Manoramaonline

0.1%

0.2%

0.2%

0.4%

5Paisa

0.2%

0.2%

0.2%

0.1%

Karvey

0.1%

0.1%

0.1%

0.2%

Others

14%

13%

14%

14%

Table 60: Preferred website for cinema Website Sample Base

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

2,121

1,224

3,345

6,883

Google

10%

9%

10%

9%

Yahoo

7%

10%

8%

11%

PVR Cinemas

8%

5%

7%

5%

Rediff

6%

5%

6%

5%

Bollywood

3%

10%

6%

5%

Indiafm

4%

5%

5%

5%

Cinema

5%

3%

4%

4%

Indiatimes

3%

5%

4%

3%

Tamilcinemas

2%

5%

3%

3%

Movies

3%

2%

3%

3%

Sify

3%

1%

2%

2%

Imdb

2%

1%

2%

2%

Funcinemas

2%

1%

2%

2%

Idlebrain

1%

2%

2%

2%

Santabanta

1%

2%

1%

3%

Youtube

1%

2%

1%

1%

Thecinema

1%

1%

1%

1%

Adlabs

2%

0.6%

1%

0.9%

Raaga

0.8%

2%

1%

1%

Inox

1%

0.8%

1%

1%

Cinemax

1%

0.8%

1%

0.7%

0.7%

1%

1%

0.9%

Indya

1%

0.8%

1%

0.8%

Zeecinemas

1%

0.3%

0.9%

1%

Satyamcinema

MSN

1%

0.2%

0.9%

0.9%

Indiaglitz

0.4%

1%

0.8%

2%

Indiancinema

0.8%

0.8%

0.8%

1%

Filmfare

0.9%

0.6%

0.8%

0.6%

Timesofindia

0.7%

1%

0.8%

0.4%

Galatta

0.2%

2%

0.7%

0.8%

1%

0.3%

0.7%

0.7%

NDTV

0.9%

0.1%

0.6%

0.4%

Starmovies

0.9%

0.1%

0.6%

0.4%

Malayalamcinema

0.5%

0.7%

0.6%

0.4%

Chitraloka

0.9%

0.1%

0.6%

0.4%

Teluguone

0.7%

0.2%

0.5%

0.7%

Smashits

0.5%

0.5%

0.5%

0.4%

Hollywood

0.4%

0.4%

0.4%

0.5%

Funmala

0.3%

0.5%

0.4%

0.3%

Yashrajfilms

0.2%

0.6%

0.3%

0.3%

Sonypictures

0.3%

0.2%

0.3%

0.2%

Musicindiaonline

0.3%

0.1%

0.2%

0.5%

Cinesouth

0.2%

0.2%

0.2%

0.5%

Prasad2

0.3%

0.1%

0.2%

0.3%

Glamsham

0.0%

0.3%

0.1%

0.2%

17%

16%

17%

16%

Andhravilas

Others

Table 61: Preferred website for online share/stock trading Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Sample Base

721

166

887

1,558

ICICI Direct

44%

32%

42%

36%

Sherkhan

21%

25%

22%

22%

Indiabulls

5%

10%

6%

7%

BSE

3%

6%

4%

3%

Kotaksecurities

3%

3%

3%

4%

hdfcsec

4%

0.4%

3%

2%

NSE

2%

3%

3%

3%

Religare

3%

0.0%

2%

4%

Geojit

2%

4%

2%

2%

5Paisa

2%

4%

2%

3%

Reliancemoney

1%

0.6%

1%

1%

Angeltrade

0.4%

0.0%

0.4%

0.5%

Karvy

0.1%

0.1%

0.1%

0.5%

Others

10%

13%

11%

13%

Table 62: Preferred website for games Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

2,228

1,265

3,493

7,383

Yahoo

21%

20%

20%

18%

Zapak

15%

17%

16%

17%

Google

9%

9%

9%

9%

Games

6%

7%

7%

7%

Rediff

5%

5%

5%

3%

Miniclip

4%

4%

4%

4%

Contest2Win

4%

2%

3%

3%

Indiagames

2%

4%

3%

3%

Indiatimes

3%

2%

2%

2%

Onlinegames

1%

4%

2%

2%

Cricinfo

3%

0.7%

2%

1%

MSN

2%

0.5%

1%

2%

Sify

1%

0.8%

1%

0.7%

Freegames

1%

0.4%

1%

0.6%

Download

0.6%

1%

0.9%

1%

Freeonlinegames

0.7%

1%

0.8%

0.7%

Games2win

0.8%

0.1%

0.6%

1%

Stickcricket

0.6%

0.6%

0.6%

0.4%

Easports

0.5%

0.4%

0.5%

1%

Bigfishgames

0.6%

0.4%

0.5%

0.8%

Sports

0.6%

0.4%

0.5%

0.4%

Cartoonnetwork

0.3%

0.5%

0.4%

0.6%

Hungama

0.4%

0.4%

0.4%

0.6%

Gamesonline

0.2%

0.8%

0.4%

0.4%

Funmaza

0.3%

0.1%

0.3%

0.5%

Realarcade

0.3%

0.3%

0.3%

0.5%

Funtoosh

0.1%

0.6%

0.3%

0.4%

Playgames

0.3%

0.2%

0.3%

0.3%

Arcade

0.4%

0.1%

0.3%

0.2%

Gamehouse

0.3%

0.0%

0.2%

0.4%

Gamespot

0.2%

0.1%

0.2%

0.4%

Santabanta

0.1%

0.2%

0.2%

0.4%

Gamesworld

0.0%

0.1%

0.1%

0.3%

Gamezone

0.0%

0.1%

0.1%

0.2%

Toondisneyindia

0.2%

0.1%

0.1%

0.2%

15%

19%

17%

17%

Sample Base

Others

Table 63: Preferred website for online shopping Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

2,584

1,235

3,819

7,261

Ebay

31%

29%

30%

34%

Rediff

29%

30%

29%

25%

Indiatimes

9%

6%

8%

7%

Google

7%

8%

7%

8%

Yahoo

6%

7%

6%

7%

Futurebazaar

5%

6%

5%

6%

Sify

2%

3%

2%

2%

Sample Base

Amazon Shopping Indiaplaza

2%

2%

2%

0.9%

0.9%

3%

1%

2%

2%

0.1%

1%

1%

Onlineshopping

0.7%

2%

1%

1%

MSN

0.7%

0.1%

0.5%

0.7%

Timesofindia

0.5%

0.6%

0.5%

0.3%

6%

6%

6%

6%

Others

Table 64: Preferred website for online news Website Sample Base

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

2,956

1,476

4,432

8,509

NDTV

18%

9%

15%

12%

Rediff

12%

12%

12%

10%

Yahoo

8%

14%

10%

14%

Google

7%

9%

8%

9%

Indiatimes

8%

6%

7%

7%

BBC

4%

4%

4%

5%

Aajtak

4%

4%

4%

5%

Timesofindia

4%

3%

4%

3%

Ibnlive

3%

4%

3%

3%

CNN

3%

3%

3%

3%

Manoramaonline

3%

3%

3%

3%

MSN

3%

2%

2%

3%

Eenadu

2%

3%

2%

2%

Thehindu

2%

3%

2%

2%

Zeenews

2%

2%

2%

2%

0.7%

3%

1%

0.9%

Sify

1%

1%

1%

2%

Jagran

1%

1%

1%

1%

CNBC

1%

1%

1%

1%

Hindustantimes

0.9%

0.3%

0.7%

0.7%

Times

0.8%

0.4%

0.7%

0.6%

DD News

0.2%

2%

0.6%

0.6%

Starnews

0.5%

0.6%

0.5%

0.7%

Moneycontrol

0.3%

0.9%

0.5%

0.5%

Economictimes

0.6%

0.2%

0.5%

0.4%

Hinduonnet

0.5%

0.2%

0.4%

0.3%

Esakal

0.3%

0.1%

0.3%

0.3%

TV9

0.0%

0.4%

0.2%

0.9%

Midday

0.2%

0.2%

0.2%

0.2%

Webduniya

0.1%

0.1%

0.1%

0.1%

10%

8%

9%

9%

Dinamalar

Others

Table 65: Preferred website for friendship/dating Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

2,100

1,215

3,315

7,084

Orkut

27%

29%

28%

36%

Yahoo

22%

26%

23%

23%

Rediff

10%

8%

9%

7%

Google

9%

10%

9%

8%

Fropper

5%

4%

4%

3%

Date

3%

3%

3%

2%

Indiatimes

3%

2%

3%

2%

Friendfinder

2%

2%

2%

2%

Adultfriendfinder

2%

1%

2%

2%

Friendship

1%

2%

1%

0.9%

Hi5

1%

1%

1%

2%

MSN

2%

0.2%

1%

1%

Friends

0.8%

0.7%

0.7%

1%

Tagged

0.7%

0.5%

0.6%

1%

Batchmates

0.5%

0.6%

0.5%

0.4%

Sify

0.3%

0.7%

0.4%

0.5%

Friendster

0.5%

0.3%

0.4%

0.3%

Match

0.3%

0.0%

0.2%

0.2%

Desimartini

0.1%

0.1%

0.1%

0.5%

13%

9%

11%

9%

Sample Base

Others

Table 66: Preferred website for music Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

2,441

1,412

3,853

8,142

Raaga

23%

24%

23%

22%

Yahoo

8%

10%

9%

10%

Google

7%

7%

7%

7%

Cooltoad

5%

5%

5%

5%

Musicindiaonline

6%

3%

5%

4%

Music

4%

4%

4%

4%

Rediff

4%

4%

4%

3%

Mp3

2%

2%

2%

3%

Youtube

2%

3%

2%

2%

Smashits

2%

2%

2%

2%

Mtv

2%

2%

2%

1%

Tamilsongs

1%

3%

2%

2%

Indiatimes

2%

1%

2%

1%

Indiafm

1%

2%

2%

0.9%

Sample Base

Papuyaar

1%

0.8%

1%

2%

0.8%

1%

1%

1%

1%

0.7%

1%

0.9%

Musiconline

1%

0.9%

0.9%

0.7%

Indianmusic

0.9%

1%

0.9%

0.5%

Songs

0.8%

0.8%

0.8%

1%

1%

0.5%

0.8%

1%

Apniisp

0.5%

1%

0.7%

1%

Livewire

0.8%

0.6%

0.7%

1%

Bollywoodmusic

0.7%

0.8%

0.7%

0.9%

Andhravilas

0.8%

0.5%

0.7%

0.9%

123music

0.4%

1%

0.7%

0.8%

1%

0.2%

0.7%

0.5%

Mag4U

0.8%

0.4%

0.6%

0.4%

Timesmusic

0.6%

0.5%

0.6%

0.4%

Bollyfm

0.3%

0.9%

0.5%

0.7%

Realplayer

0.7%

0.3%

0.5%

0.5%

Emusic

0.6%

0.2%

0.4%

0.9%

Bollyexpress

0.4%

0.4%

0.4%

0.8%

Itunes

0.4%

0.3%

0.4%

0.4%

Telgusongs

0.3%

0.6%

0.4%

0.3%

Musicworld

0.6%

0.2%

0.4%

0.3%

Musicmazaa

0.3%

0.6%

0.4%

0.3%

Downloads

0.2%

0.4%

0.3%

0.5%

Radiomirchi

0.2%

0.5%

0.3%

0.3%

Desimusic

0.5%

0.1%

0.3%

0.3%

Okesite

0.1%

0.5%

0.2%

0.7%

Funmaza

0.2%

0.2%

0.2%

0.7%

Tamilmp3world

0.2%

0.3%

0.2%

0.3%

Sonymusic

0.1%

0.1%

0.1%

0.2%

Desiweb

0.2%

0.0%

0.1%

0.1%

14%

12%

13%

13%

Dishant Sify

Pz10

MSN

Others

Table 67: Preferred info search engine - local language Website Sample Base Google

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

1,254

712

1,966

3,853

67%

74%

70%

74%

Manoramaonline

2%

3%

3%

2%

Guruji

3%

2%

2%

2%

Khoj

2%

1%

2%

1%

Webduniya

2%

1%

2%

1%

Kerala

0.2%

4%

2%

1%

Eenadu

2%

0.6%

1%

1%

Webulagam

1%

0.5%

1%

0.8%

Chennaionline

0.9%

1%

0.9%

0.6%

Jagran

0.6%

1%

0.8%

0.5%

MSN

0.6%

0.4%

0.5%

0.8%

19%

12%

16%

15%

Others

Table 68: Preferred website for real estate Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

1,857

924

2,781

5,129

Google

15%

20%

17%

17%

Magicbricks

18%

13%

16%

14%

99acres

13%

10%

12%

10%

Yahoo

Sample Base

10%

14%

12%

14%

Realestates

9%

8%

9%

10%

Rediff

9%

6%

8%

7%

Indiaproperty

5%

5%

5%

5%

Property

3%

4%

3%

3%

Indiatimes

3%

3%

3%

2%

Sulekha

2%

0.5%

1%

1%

Sify

0.9%

2%

1%

1%

MSN

0.9%

0.5%

0.7%

0.5%

Indiabulls

0.2%

1%

0.5%

0.4%

NDTV

0.6%

0.2%

0.5%

0.3%

Chennaionline

0.3%

0.5%

0.4%

0.4%

Manoramaonline

0.2%

0.4%

0.2%

0.5%

Realtor

0.2%

0.4%

0.2%

0.4%

Keralarealestate

0.0%

0.4%

0.1%

0.3%

12%

10%

11%

12%

Others

Table 69: Preferred info search engine - English Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

2,641

1,293

3,934

7,874

Google

78%

72%

76%

75%

Yahoo

7%

9%

7%

10%

English

2%

4%

3%

3%

Rediff

3%

3%

3%

2%

Dictionary

2%

1%

2%

1%

Wikipedia

Sample Base

0.8%

2%

1%

1%

MSN

1%

0.3%

1%

1%

BBC

0.5%

2%

0.9%

0.5%

Indiatimes

0.4%

1%

0.6%

0.5%

Sify

0.5%

0.7%

0.6%

0.4%

Timesofindia

0.5%

0.4%

0.5%

0.3%

Altavista

0.3%

0.2%

0.3%

0.3%

4%

5%

4%

5%

Others

Table 70: Preferred website for instant messaging Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

2,632

1,434

4,066

8,632

Yahoo

59%

59%

59%

63%

Google Talk

14%

15%

15%

14%

Rediffbol

11%

15%

12%

10%

MSN

8%

5%

7%

5%

Meebo

2%

1%

2%

1%

Orkut

1%

2%

1%

3%

Skype

0.9%

0.4%

0.7%

0.6%

Indiatimes

0.5%

0.9%

0.6%

0.4%

AIM

0.8%

0.2%

0.6%

0.3%

3%

3%

3%

3%

Sample Base

Others

Table 71: Preferred website for social networking/communities Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

1,566

860

2,426

5,227

Orkut

60%

62%

61%

64%

Yahoo

14%

20%

16%

16%

Sample Base

Communities

1%

2%

2%

1%

MSN

2%

0.2%

1%

1%

Friends

1%

0.5%

1%

1%

Linkedin

1%

0.0%

0.7%

0.3%

Hi5

0.8%

0.1%

0.5%

0.9%

Bharatstudent

0.4%

0.5%

0.5%

0.4%

Ryze

0.5%

0.4%

0.4%

0.3%

Tagged

0.5%

0.0%

0.3%

0.4%

Fropper

0.3%

0.2%

0.3%

0.4%

Myspace

0.1%

0.4%

0.2%

0.6%

18%

13%

16%

14%

Others

Table 72: Preferred website for astrology Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

2,122

1,166

3,288

6,357

Yahoo

17%

20%

18%

22%

Astrology

17%

17%

17%

19%

Rediff

12%

12%

12%

9%

Google

11%

11%

11%

11%

Indiatimes astrospeak

11%

10%

10%

8%

Sify

3%

3%

3%

3%

MSN

3%

1%

2%

3%

Sample Base

Horoscope

0.9%

5%

2%

2%

Astrolife

2%

1%

2%

2%

Sarafreder

2%

1%

2%

3%

Indianastrology

2%

1%

1%

0.8%

Astroyogi

1%

0.5%

1%

0.8%

Timesofindia

1%

0.9%

1%

0.6%

Astrogyan

1%

0.3%

0.9%

0.8%

Webduniya

0.6%

1%

0.8%

0.6%

Astrocenter

0.8%

0.3%

0.6%

0.6%

Paramdhaam

0.8%

0.3%

0.6%

0.5%

Cyberastro

0.8%

0.2%

0.6%

0.3%

Bejandaruwalla

0.5%

0.5%

0.5%

0.6%

Webulagam

0.3%

0.8%

0.5%

0.4%

Astrologyzone

0.6%

0.5%

0.5%

0.4%

Ganeshaspeaks

0.8%

0.0%

0.5%

0.3%

Ivillage

0.4%

0.2%

0.3%

0.8%

Astroindia

0.3%

0.4%

0.3%

0.5%

Manoramaonline

0.1%

0.6%

0.3%

0.4%

Santabanta

0.2%

0.1%

0.2%

0.7%

Astroworld

0.2%

0.1%

0.2%

0.3%

Kundli

0.0%

0.5%

0.2%

0.2%

Jagran

0.1%

0.4%

0.2%

0.2%

Indya

0.1%

0.1%

0.1%

0.5%

Tarot

0.2%

0.1%

0.1%

0.3%

Others

10%

11%

10%

9%

Table 73: Preferred website for online learning/education Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

2,036

1,153

3,189

6,571

Google

32%

35%

33%

34%

Yahoo

8%

10%

9%

10%

Rediff

7%

6%

6%

4%

Wikipedia

5%

3%

4%

6%

Education

3%

4%

4%

3%

W3schools

3%

2%

3%

2%

IGNOU

2%

1%

2%

1%

Indiatimes

2%

2%

2%

1%

Microsoft

1%

2%

2%

0.9%

ICFAI

1%

2%

1%

1%

Sample Base

MSN Onlinelearning Onlineeducation

2%

0.4%

1%

1%

0.8%

2%

1%

1%

1%

0.5%

0.8%

0.8%

Howstuffworks

0.8%

0.5%

0.7%

0.6%

BBC

0.7%

0.7%

0.7%

0.5%

Symbiosis

0.7%

0.5%

0.7%

0.4%

Learning

0.8%

0.2%

0.6%

0.5%

Gurukul

0.7%

0.5%

0.6%

0.4%

Annauniversity

0.1%

1%

0.5%

0.8%

Pubmed

0.5%

0.6%

0.5%

0.5%

ICAI

0.4%

0.6%

0.5%

0.5%

Ebizel

0.4%

0.4%

0.4%

1%

Dewsoftoverseas

0.3%

0.7%

0.4%

0.5%

CBSE

0.3%

0.4%

0.3%

1%

Freshersworld

0.3%

0.1%

0.3%

0.5%

Britishcouncil

0.4%

0.1%

0.3%

0.4%

English

0.2%

0.3%

0.3%

0.2%

Worldwidelearn

0.2%

0.2%

0.2%

0.3%

NCERT

0.3%

0.2%

0.2%

0.3%

Answers

0.0%

0.3%

0.1%

0.4%

Mit.edu

0.1%

0.2%

0.1%

0.2%

Goiit

0.1%

0.0%

0.0%

0.5%

24%

24%

24%

24%

Others

Table 74: Preferred blog sites Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Sample Base

610

320

930

1,853

Google

22%

19%

21%

21%

Yahoo

18%

23%

20%

18%

Rediff

16%

13%

15%

10%

Blogspot

14%

7%

11%

11%

Blogger

9%

12%

10%

11%

Ibibo

7%

7%

7%

10%

0.7%

7%

3%

2%

Debonairblog

3%

1%

2%

2%

Indiatimes

2%

2%

2%

2%

Mylot

1%

2%

1%

1%

Mouthshut

2%

0.4%

1%

1%

MSN

2%

0.6%

1%

1%

Youtube

Sulekha

1%

0.6%

1%

0.7%

Hi5

0.9%

1%

0.9%

2%

TimesofIndia

0.7%

1%

0.8%

0.4%

Myspace

0.0%

2%

0.6%

0.7%

Monster

0.7%

0.1%

0.5%

0.2%

Tagged

0.3%

0.2%

0.2%

2%

Fropper

0.2%

0.2%

0.2%

0.3%

2%

2%

2%

2%

Others

Table 75: Other language preferred for local language content Language

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Sample Base

536

281

817

1,388

Tamil

19%

15%

18%

19%

Hindi

16%

20%

18%

19%

Malayalam

16%

13%

15%

15%

Telugu

14%

15%

14%

13%

Marathi

11%

18%

13%

12%

Kannada

8%

3%

7%

6%

Bengali

7%

5%

6%

6%

Gujarati

4%

0.8%

3%

3%

Oriya

2%

2%

2%

1%

Konkani

0.0%

4%

1%

0.8%

Urdu

0.5%

0.3%

0.4%

0.7%

Bhojpuri

0.2%

0.3%

0.3%

0.1%

Punjabi

0.2%

0.0%

0.2%

0.5%

Bodo

0.3%

0.0%

0.2%

0.1%

Kanauji

0.1%

0.2%

0.2%

0.1%

Assamese

0.0%

0.2%

0.1%

0.1%

Maithili

0.1%

0.0%

0.1%

0.1%

Haryanvi

0.1%

0.0%

0.1%

0.0%

Kashmiri

0.0%

0.2%

0.1%

0.0%

Awadhi

0.0%

0.0%

0.0%

0.1%

Manipuri

0.0%

0.0%

0.0%

0.1%

Sanskrit

0.0%

0.1%

0.0%

0.1%

Tulu

0.0%

0.0%

0.0%

0.1%

Bundeli

0.0%

0.0%

0.0%

0.0%

Marwari

0.0%

0.0%

0.0%

0.0%

Santhali

0.0%

0.0%

0.0%

0.0%

2%

3%

2%

2%

Others

Table 76: Preferred website for checking local language content Website

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Sample Base

536

281

817

1,388

Google

10%

8%

10%

12%

Eeandu

11%

5%

9%

7%

Malayalamanorama

7%

6%

6%

7%

Yahoo

6%

5%

6%

8%

Keralakaumudi

2%

9%

4%

3%

Marathiworld

3%

6%

4%

4%

Jagran

3%

3%

3%

3%

Webduniya

4%

2%

3%

4%

Webulagam

3%

4%

3%

4%

Thinamalar

3%

4%

3%

5%

Rediff

3%

3%

3%

3%

Kannadaaudio

3%

3%

3%

2%

Anandabazaar

3%

2%

3%

2%

Tamilcinema

2%

3%

3%

4%

Esakal

2%

3%

3%

3%

Dainikjagran

2%

4%

2%

2%

Matrubhumi

2%

1%

2%

1%

Amarujala

0.3%

4%

2%

0.9%

Kumudam

2%

1%

1%

1%

Gujratsamachar

2%

0.1%

1%

1%

Deepika

2%

0.0%

1%

0.7%

Banglalive

0.8%

1%

0.9%

2%

Dailythanthi

0.6%

1%

0.8%

0.6%

Dinakaran

0.2%

2%

0.8%

0.6%

bbchindi

0.7%

0.6%

0.7%

0.7%

Thatskannada

0.9%

0.0%

0.6%

0.6%

Bhaskar

0.5%

0.8%

0.6%

0.5%

Maharashtratimes

0.7%

0.1%

0.5%

0.3%

Vaartha

0.1%

1%

0.4%

0.7%

Sakal

0.1%

0.7%

0.3%

0.7%

Epatra

0.3%

0.4%

0.3%

0.5%

Others

23%

16%

21%

19%

Table 77: Most preferred TV channel TV Channel

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Sample Base

4,115

2,108

6,223

12,631

Star Plus

11%

11%

11%

13%

Discovery

6%

7%

7%

7%

NDTV

7%

5%

6%

5%

Aajtak

6%

5%

6%

5%

Sun TV

6%

7%

6%

5%

HBO

5%

3%

4%

4%

Sony

4%

4%

4%

4%

Zee TV

4%

3%

3%

3%

Star Movies

3%

3%

3%

3%

Star One

3%

3%

3%

3%

CNBC

3%

1%

3%

2%

CNN IBN

2%

3%

3%

2%

ESPN

2%

3%

2%

3%

National Geographic

2%

2%

2%

2%

Ten Sports

2%

2%

2%

3%

E TV

2%

1%

2%

1%

M TV

2%

2%

2%

3%

Asianet

2%

2%

2%

1%

DD 1

1%

2%

2%

2%

TV 9

0.9%

2%

1%

2%

Gemini

1%

1%

1%

0.9%

Star World

2%

0.8%

1%

2%

Star News

1%

1%

1%

1%

Sab TV

1%

0.8%

1%

1%

Pogo

0.6%

2%

1%

0.9%

Vijaya TV

0.8%

1%

0.9%

0.7%

AXN

0.7%

0.9%

0.8%

1%

Star Sports

0.9%

0.5%

0.8%

0.8%

Sun Music

0.7%

1%

0.8%

0.8%

Animal Planet

1%

0.4%

0.8%

0.7%

Zoom

0.6%

0.8%

0.7%

0.9%

BBC

0.9%

0.4%

0.7%

0.8%

Surya TV

1%

0.2%

0.7%

0.6%

Zee Cinema

0.6%

0.9%

0.7%

0.5%

Any Sports Channel

0.9%

0.5%

0.7%

0.4%

Cartoon Network

0.5%

0.8%

0.6%

1%

Travel & Living

0.6%

0.7%

0.6%

0.9%

F TV

0.4%

0.9%

0.6%

0.5%

History Channel

0.7%

0.4%

0.6%

0.5%

Set Max

0.7%

0.4%

0.6%

0.5%

Dd News

0.7%

0.4%

0.6%

0.3%

NDTV Profit

0.6%

0.5%

0.5%

0.5%

Any News Channel

0.6%

0.1%

0.5%

0.4%

India TV

0.4%

0.5%

0.5%

0.4%

Kairali TV

0.2%

1%

0.5%

0.3%

TV Channel

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Zee Marathi

0.6%

0.3%

0.5%

0.3%

Any Music Channel

0.4%

0.3%

0.4%

0.4%

Etv Kannada

0.4%

0.4%

0.4%

0.4%

Zee News

0.5%

0.4%

0.4%

0.4%

NDTV24*7

0.5%

0.3%

0.4%

0.3%

Ibnlive

0.4%

0.2%

0.4%

0.2%

Disney Channel

0.2%

0.4%

0.3%

0.6%

Udaya TV

0.3%

0.4%

0.3%

0.3%

V Channel

0.2%

0.3%

0.3%

0.3%

Times Now

0.3%

0.3%

0.3%

0.3%

Aawaz

0.4%

0.1%

0.3%

0.2%

Star Gold

0.2%

0.6%

0.3%

0.2%

Sahara One

0.2%

0.3%

0.2%

0.4%

Vh1

0.1%

0.3%

0.2%

0.4%

Maa TV

0.2%

0.1%

0.2%

0.3%

Animax

0.0%

0.5%

0.2%

0.2%

Alfa Marathi

0.2%

0.2%

0.2%

0.1%

Star Anand

0.0%

0.5%

0.2%

0.1%

India Vision

0.0%

0.4%

0.2%

0.1%

Kiran TV

0.2%

0.3%

0.2%

0.1%

SS Music

0.1%

0.1%

0.1%

0.4%

Zee Music

0.1%

0.3%

0.1%

0.3%

ETC

0.0%

0.2%

0.1%

0.2%

Headlines Today

0.1%

0.0%

0.1%

0.2%

MH1

0.0%

0.3%

0.1%

0.2%

Any Movie Channel

0.1%

0.0%

0.1%

0.1%

Etv Bangla

0.0%

0.1%

0.1%

0.1%

Etv Marathi

0.1%

0.1%

0.1%

0.1%

Jaya TV

0.1%

0.1%

0.1%

0.1%

Teja TV

0.1%

0.1%

0.1%

0.1%

Zee Business

0.1%

0.0%

0.1%

0.1%

Zee Café

0.1%

0.0%

0.1%

0.1%

Star Utsav

0.0%

0.2%

0.1%

0.1%

Local

0.1%

0.1%

0.1%

0.1%

Zee Bangla

0.1%

0.0%

0.1%

0.0%

Jetix

0.0%

0.0%

0.0%

0.2%

B4U

0.0%

0.1%

0.0%

0.1%

God

0.1%

0.0%

0.0%

0.1%

Hungama TV

0.0%

0.1%

0.0%

0.1%

Hall Mark

0.0%

0.0%

0.0%

0.1%

Aditya

0.0%

0.0%

0.0%

0.0%

Astha

0.0%

0.0%

0.0%

0.0%

K TV

0.0%

0.0%

0.0%

0.0%

Raj TV

0.0%

0.0%

0.0%

0.0%

Sahara TV

0.0%

0.0%

0.0%

0.0%

Sanskar

0.0%

0.0%

0.0%

0.0%

Zee English

0.0%

0.0%

0.0%

0.0%

Zee Studio

0.0%

0.1%

0.0%

0.0%

TV Channel

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

All Telugu

0.0%

0.0%

0.0%

0.0%

Nick

0.0%

0.0%

0.0%

0.0%

Sahara Samay

0.0%

0.0%

0.0%

0.0%

Smile TV

0.0%

0.0%

0.0%

0.0%

Akasha Bangla

0.0%

0.0%

0.0%

0.0%

Peace TV

0.0%

0.0%

0.0%

0.0%

Zee Primier

0.0%

0.0%

0.0%

0.0%

Set Pix

0.0%

0.0%

0.0%

0.0%

Win Cable

0.0%

0.1%

0.0%

0.0%

Others

0.8%

1%

0.9%

1%

Table 78: Most preferred newspaper Newspaper

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

4,153

2,119

6,272

12,762

The Times of India

41%

31%

38%

35%

The Hindu

13%

19%

16%

18%

The Hindustan Times

5%

7%

6%

6%

Eenadu

3%

4%

4%

3%

Deccan Chronicle

3%

3%

3%

4%

Indian Express

3%

3%

3%

3%

Malyalam Manorama

2%

2%

2%

2%

The Telegraph

2%

1%

2%

3%

Dainik Bhaskar

3%

1%

2%

2%

The Economic Times

3%

1%

2%

2%

Dainik Jagran

2%

2%

2%

2%

Deccan Herald

2%

1%

2%

1%

The Tribune

1%

2%

2%

2%

Mid Day

2%

1%

2%

1%

Sample Base

DNA

2%

1%

1%

1%

0.8%

2%

1%

1%

1%

1%

1%

1%

Mumbai Mirror

0.7%

1%

1%

0.9%

Anand Bazar Patrika

0.8%

1%

0.9%

0.8%

Daily Thanthi

0.8%

1%

0.9%

0.6%

Vijay Karnataka

0.7%

0.8%

0.8%

1%

Rajasthan Patrika

0.7%

0.5%

0.7%

0.5%

Sakal

0.7%

0.6%

0.6%

0.6%

Lokmat

0.4%

0.5%

0.5%

0.6%

Mathrubhumi

0.4%

0.7%

0.5%

0.6%

Divya Bhaskar

0.6%

0.5%

0.5%

0.5%

Dinakaran

0.4%

0.6%

0.5%

0.4%

Sandesh

0.7%

0.2%

0.5%

0.4%

Loksatta

0.5%

0.2%

0.4%

0.4%

Nav Hindi Times

0.1%

0.8%

0.4%

0.4%

Vijaya Times

0.0%

1%

0.4%

0.3%

Kerala Kaumudi

0.0%

1%

0.4%

0.2%

Business Line

0.3%

0.2%

0.3%

0.3%

Prajavani

0.3%

0.4%

0.3%

0.3%

Maharashtra Times

0.3%

0.3%

0.3%

0.2%

Gulf News

0.4%

0.0%

0.3%

0.1%

Amar Ujala

0.1%

0.4%

0.2%

0.5%

Nav Bharat Times

0.2%

0.1%

0.2%

0.3%

The Statesman

0.0%

0.4%

0.2%

0.2%

Andhra Jyoti

0.2%

0.1%

0.2%

0.1%

Business Standard

0.2%

0.1%

0.2%

0.1%

Dharitri

0.1%

0.3%

0.2%

0.1%

Vartha

0.2%

0.3%

0.2%

0.1%

Punjab Kesari

0.1%

0.2%

0.1%

0.3%

Hitvada

0.1%

0.1%

0.1%

0.2%

Dinamalar Gujrat Samachar

Newspaper

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Dinamani

0.1%

0.1%

0.1%

0.1%

Prabhat Khabar

0.0%

0.3%

0.1%

0.1%

Saamna

0.1%

0.1%

0.1%

0.1%

Samaj

0.1%

0.1%

0.1%

0.1%

Kannada praba

0.0%

0.2%

0.1%

0.1%

Udayavani

0.1%

0.1%

0.1%

0.1%

Pratidin (Local)

0.0%

0.4%

0.1%

0.1%

Bangalore Times

0.0%

0.2%

0.1%

0.1%

Pudhari

0.1%

0.0%

0.1%

0.0%

Mint

0.1%

0.0%

0.1%

0.0%

Nai Dunia

0.0%

0.1%

0.0%

0.2%

Mumbai Samachar

0.0%

0.0%

0.0%

0.1%

Sambad

0.0%

0.1%

0.0%

0.1%

Asian Age

0.1%

0.0%

0.0%

0.0%

Employment News

0.0%

0.0%

0.0%

0.0%

Financial Express

0.0%

0.0%

0.0%

0.0%

Free Press Journal

0.0%

0.0%

0.0%

0.0%

Jansatta

0.0%

0.0%

0.0%

0.0%

Madhyamum

0.0%

0.0%

0.0%

0.0%

Rashtriya Sahara

0.0%

0.0%

0.0%

0.0%

Sanmarg

0.0%

0.0%

0.0%

0.0%

Siasat

0.0%

0.0%

0.0%

0.0%

The Pioneer

0.0%

0.0%

0.0%

0.0%

Vartaman

0.0%

0.0%

0.0%

0.0%

Tarun Bharat (Marathi)

0.0%

0.0%

0.0%

0.0%

india Today

0.0%

0.0%

0.0%

0.0%

Janshakti

0.1%

0.0%

0.0%

0.0%

Aaj Kal

0.0%

0.1%

0.0%

0.0%

Inquilab

0.1%

0.0%

0.0%

0.0%

Greater Kashmir

0.0%

0.1%

0.0%

0.0%

Sambad

0.0%

0.0%

0.0%

0.0%

Others

0.6%

0.6%

0.6%

0.8%

Table 79: Most preferred magazine Magazine Sample Base India Today

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

3,502

1,739

5,241

10,515

27%

24%

26%

23%

Reader's Digest

7%

5%

6%

7%

The Week

6%

4%

5%

5%

Outlook

6%

4%

5%

4%

Femina

3%

4%

4%

4%

Business World

4%

3%

4%

2%

Sports Star

4%

3%

3%

4%

Women's Era

2%

3%

2%

2%

Business Today

2%

3%

2%

2%

Film Fare

2%

3%

2%

3%

Swathi

2%

2%

2%

2%

Digit

1%

3%

2%

3%

Vanita

2%

1%

2%

1%

Star Dust

2%

1%

1%

2%

0.9%

2%

1%

1%

1%

1%

1%

2%

0.9%

1%

1%

1%

Autocar India

1%

0.5%

1%

2%

Ananda Vikatan

1%

1%

1%

1%

Kumudham Chip Electronics For You

Grihshobha

0.8%

1%

1%

0.9%

Fortune India

1%

0.8%

1%

0.7%

Cosmopolitan

1%

0.8%

0.9%

0.8%

Business India

1%

0.1%

0.9%

0.7%

Computers Today

0.6%

1%

0.9%

0.7%

PC Quest

0.9%

0.9%

0.9%

0.6%

Competition Success Review

0.5%

1%

0.7%

1%

Chitralekha

0.6%

0.9%

0.7%

0.7%

India Times

0.7%

0.6%

0.6%

0.8%

National Geographic

0.6%

0.5%

0.6%

0.6%

Outlook Money

0.5%

0.6%

0.6%

0.4%

Wisdom

0.1%

0.8%

0.4%

0.7%

Overdrive

0.5%

0.2%

0.4%

0.6%

Science Reporter

0.2%

0.8%

0.4%

0.6%

Business & Economy

0.5%

0.4%

0.4%

0.5%

Meri Saheli

0.5%

0.3%

0.4%

0.5%

Today

0.5%

0.2%

0.4%

0.5%

Business Week

0.6%

0.1%

0.4%

0.3%

Sudha

0.5%

0.2%

0.4%

0.3%

Cricket Samrat

0.2%

0.5%

0.3%

0.6%

Time

0.3%

0.2%

0.3%

0.6%

Health

0.4%

0.3%

0.3%

0.5%

Brunch

0.1%

0.5%

0.3%

0.3%

Dalal Street

0.4%

0.1%

0.3%

0.3%

Good House Keeping

0.3%

0.3%

0.3%

0.3%

Inside Outside

0.2%

0.4%

0.3%

0.3%

Magazine

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Playboy

0.5%

0.1%

0.3%

0.3%

PC World

0.1%

0.6%

0.3%

0.3%

Aha Zindagi

0.3%

0.3%

0.3%

0.2%

Data Quest

0.4%

0.0%

0.3%

0.2%

Desh

0.4%

0.2%

0.3%

0.2%

Junior Vikatan

0.2%

0.3%

0.3%

0.2%

Maxim

0.3%

0.3%

0.3%

0.2%

Sarita

0.2%

0.4%

0.3%

0.2%

Gladrags

0.2%

0.3%

0.2%

0.3%

Safari

0.2%

0.3%

0.2%

0.3%

Sananda

0.2%

0.3%

0.2%

0.3%

Abhiyan

0.2%

0.2%

0.2%

0.2%

Anandamela

0.0%

0.5%

0.2%

0.2%

Aval Vikatan

0.2%

0.2%

0.2%

0.2%

Capital Market

0.2%

0.0%

0.2%

0.2%

Chronicle

0.0%

0.6%

0.2%

0.2%

Debonair

0.3%

0.0%

0.2%

0.2%

Linux For You

0.3%

0.1%

0.2%

0.2%

Manorama

0.2%

0.1%

0.2%

0.2%

The Economist

0.2%

0.2%

0.2%

0.2%

Society

0.2%

0.3%

0.2%

0.1%

Bikes

0.3%

0.0%

0.2%

0.1%

Cineblitz

0.2%

0.0%

0.1%

0.2%

Taranga

0.1%

0.1%

0.1%

0.2%

Graphiti

0.1%

0.1%

0.1%

0.2%

Better Photography

0.0%

0.1%

0.1%

0.1%

Buzz

0.0%

0.1%

0.1%

0.1%

Deccan Chronicle

0.0%

0.3%

0.1%

0.1%

Elle

0.0%

0.2%

0.1%

0.1%

Frontline

0.1%

0.0%

0.1%

0.1%

Lokprabha

0.1%

0.1%

0.1%

0.1%

Saptahik Sakal

0.1%

0.0%

0.1%

0.1%

Saras Salil

0.1%

0.2%

0.1%

0.1%

Savvy

0.1%

0.0%

0.1%

0.1%

Living Digital

0.1%

0.0%

0.1%

0.1%

Saptahik Bartaman

0.0%

0.3%

0.1%

0.1%

Money life

0.1%

0.1%

0.1%

0.1%

Animation Reporter

0.1%

0.1%

0.1%

0.1%

Nirogadhaam

0.1%

0.2%

0.1%

0.1%

Chandamama

0.1%

0.2%

0.1%

0.1%

Andra Jyoti

0.1%

0.0%

0.1%

0.1%

Business Standard

0.0%

0.2%

0.1%

0.1%

Auto India

0.0%

0.0%

0.0%

0.1%

Champak

0.0%

0.0%

0.0%

0.1%

Top Gear

0.0%

0.0%

0.0%

0.1%

Automobiles

0.0%

0.0%

0.0%

0.1%

Anandalok

0.0%

0.0%

0.0%

0.0%

Business Times

0.0%

0.0%

0.0%

0.0%

Magazine

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Developer IQ

0.0%

0.0%

0.0%

0.0%

Grihlakshmi

0.0%

0.1%

0.0%

0.0%

Kadambini

0.0%

0.0%

0.0%

0.0%

Mathrubhumi

0.0%

0.0%

0.0%

0.0%

Outlook Traveller

0.1%

0.0%

0.0%

0.0%

Pratiyogita Darpan

0.0%

0.0%

0.0%

0.0%

Saheli

0.0%

0.0%

0.0%

0.0%

Sakhi

0.0%

0.0%

0.0%

0.0%

Mans World

0.0%

0.0%

0.0%

0.0%

Kurukshetra

0.0%

0.0%

0.0%

0.0%

Auto World

0.0%

0.0%

0.0%

0.0%

Economical Times

0.0%

0.0%

0.0%

0.0%

6%

8%

7%

7%

Others

Table 80: Most preferred radio channel Radio Channel

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Sample Base

2,709

1,425

4,134

8,205

Radio Mirchi

40%

38%

39%

38%

Red FM

12%

12%

12%

12%

AIR

11%

13%

11%

11%

Radio City

11%

10%

11%

11%

Big FM

6%

6%

6%

5%

AIR FM GOLD

5%

6%

5%

5%

Suryan FM

4%

6%

5%

6%

AIR FM RAINBOW

3%

2%

3%

4%

Fever FM

3%

3%

3%

3%

World Space

2%

1%

1%

2%

BBC

0.9%

1%

1%

1%

Go FM

0.6%

1%

0.8%

0.8%

Power FM

0.4%

0.4%

0.4%

0.8%

Amar FM

0.2%

0.2%

0.2%

0.3%

Hum FM

0.0%

0.0%

0.0%

0.0%

2%

2%

2%

1%

Others

Table 81: Top of mind recall for brands TOM Brand

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

8,008

4,221

12,229

24,288

Sony

9%

6%

8%

8%

Nokia

6%

7%

6%

7%

Tata

6%

5%

6%

5%

LG

4%

5%

4%

4%

Colgate

4%

2%

4%

3%

HLL

3%

4%

3%

3%

Reliance

3%

3%

3%

3%

Godrej

2%

2%

2%

2%

Samsung

2%

2%

2%

2%

Pepsi

2%

2%

2%

2%

Maruti

2%

1%

2%

2%

Nike

2%

3%

2%

3%

Hero Honda

1%

2%

2%

1%

Google

2%

2%

2%

1%

HP

1%

2%

2%

1%

Adidas

2%

1%

1%

2%

Philips

2%

1%

1%

1%

Microsoft

1%

1%

1%

2%

Bajaj

1%

1%

1%

1%

Coca Cola

1%

1%

1%

1%

Raymonds

1%

1%

1%

1%

Reebok

1%

1%

1%

1%

IBM

1%

1%

1%

1%

Airtel

1%

0.6%

0.9%

0.9%

Onida

0.8%

1%

0.9%

0.7%

Videocon

0.8%

1%

0.9%

0.7%

Intel

0.7%

1%

0.8%

0.9%

Levis

0.8%

0.6%

0.8%

0.9%

Honda

0.8%

0.8%

0.8%

0.8%

Amul

0.7%

0.8%

0.7%

0.7%

Lakme

0.5%

0.7%

0.6%

0.7%

BPL

0.7%

0.6%

0.6%

0.6%

Britannia

0.4%

0.9%

0.6%

0.6%

Wipro

0.5%

0.7%

0.6%

0.6%

Cadbury

0.5%

0.6%

0.5%

0.6%

Compaq

0.4%

0.7%

0.5%

0.5%

Lee

0.4%

0.6%

0.5%

0.5%

Mercedes

0.6%

0.4%

0.5%

0.5%

Parle

0.4%

0.7%

0.5%

0.4%

HCL

0.4%

0.4%

0.4%

0.5%

Sony Ericsson

0.3%

0.5%

0.4%

0.5%

Bata

0.4%

0.5%

0.4%

0.4%

BSNL

0.4%

0.4%

0.4%

0.4%

Dabur

0.2%

0.7%

0.4%

0.4%

ICICI

0.5%

0.3%

0.4%

0.4%

Sample Base

TOM Brand

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Motorola

0.3%

0.6%

0.4%

0.4%

Nestle

0.3%

0.4%

0.4%

0.4%

Peter England

0.4%

0.4%

0.4%

0.4%

Whirlpool

0.4%

0.4%

0.4%

0.4%

ITC

0.3%

0.6%

0.4%

0.3%

Kingfisher

0.2%

0.5%

0.4%

0.3%

Surf

0.5%

0.1%

0.3%

0.4%

Titan

0.3%

0.3%

0.3%

0.4%

Amway

0.3%

0.2%

0.3%

0.3%

Dell

0.4%

0.1%

0.3%

0.3%

Hyundai

0.3%

0.3%

0.3%

0.3%

Johnson & Johnson

0.3%

0.4%

0.3%

0.3%

Pantaloon

0.4%

0.3%

0.3%

0.3%

Ponds

0.3%

0.2%

0.3%

0.3%

Yamaha

0.2%

0.4%

0.3%

0.3%

Horlicks

0.3%

0.4%

0.3%

0.2%

Hutch

0.3%

0.3%

0.3%

0.2%

TVS

0.3%

0.2%

0.3%

0.2%

Apple

0.2%

0.2%

0.2%

0.4%

Garnier

0.2%

0.2%

0.2%

0.3%

Lenovo

0.3%

0.2%

0.2%

0.3%

Toyota

0.2%

0.3%

0.2%

0.3%

Brooke Bond

0.3%

0.1%

0.2%

0.2%

Close Up

0.3%

0.1%

0.2%

0.2%

L`Oreal

0.2%

0.1%

0.2%

0.2%

Lifebuoy

0.1%

0.2%

0.2%

0.2%

Lux

0.2%

0.1%

0.2%

0.2%

Pepsodent

0.1%

0.2%

0.2%

0.2%

Provogue

0.3%

0.1%

0.2%

0.2%

Thums Up

0.2%

0.2%

0.2%

0.2%

Allen Solly

0.2%

0.1%

0.2%

0.1%

Arrow

0.2%

0.1%

0.2%

0.1%

Dettol

0.2%

0.0%

0.2%

0.1%

Ford

0.2%

0.1%

0.2%

0.1%

Gold Flake

0.1%

0.2%

0.2%

0.1%

Louis Phillip

0.2%

0.1%

0.2%

0.1%

Maggi

0.2%

0.2%

0.2%

0.1%

Panasonic

0.2%

0.0%

0.2%

0.1%

Park Avenue

0.2%

0.1%

0.2%

0.1%

Times of India

0.3%

0.1%

0.2%

0.1%

BMW

0.2%

0.1%

0.1%

0.2%

Canon

0.1%

0.2%

0.1%

0.2%

Denim

0.1%

0.2%

0.1%

0.2%

Infosys

0.1%

0.1%

0.1%

0.2%

ISI

0.1%

0.1%

0.1%

0.2%

John Players

0.1%

0.2%

0.1%

0.2%

Killer

0.1%

0.1%

0.1%

0.2%

Suzuki

0.2%

0.0%

0.1%

0.2%

TOM Brand

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Pepe

0.0%

0.1%

0.1%

0.2%

Spykar

0.1%

0.0%

0.1%

0.2%

Wills

0.2%

0.1%

0.1%

0.2%

Woodland

0.1%

0.2%

0.1%

0.2%

Fair & Lovely

0.1%

0.2%

0.1%

0.1%

Ferrari

0.0%

0.2%

0.1%

0.1%

Fevicol

0.1%

0.1%

0.1%

0.1%

Gillette

0.2%

0.0%

0.1%

0.1%

Hamam

0.2%

0.1%

0.1%

0.1%

Honda City

0.1%

0.1%

0.1%

0.1%

Kodak

0.0%

0.2%

0.1%

0.1%

LIC

0.1%

0.0%

0.1%

0.1%

Mahindra & Mahindra

0.1%

0.1%

0.1%

0.1%

Mcdonald

0.1%

0.1%

0.1%

0.1%

MRF

0.1%

0.0%

0.1%

0.1%

Nescafe

0.1%

0.1%

0.1%

0.1%

Nirma

0.2%

0.1%

0.1%

0.1%

P&G

0.1%

0.2%

0.1%

0.1%

Parker

0.1%

0.0%

0.1%

0.1%

Ray Ban

0.1%

0.1%

0.1%

0.1%

Rediff

0.1%

0.2%

0.1%

0.1%

Revlon

0.1%

0.0%

0.1%

0.1%

Rin

0.1%

0.1%

0.1%

0.1%

Rolex

0.1%

0.0%

0.1%

0.1%

Santro

0.1%

0.0%

0.1%

0.1%

Sify

0.1%

0.1%

0.1%

0.1%

Skoda

0.1%

0.0%

0.1%

0.1%

Tata Indicom

0.1%

0.1%

0.1%

0.1%

Tata Tea

0.1%

0.0%

0.1%

0.1%

Van Huesen

0.1%

0.0%

0.1%

0.1%

VIP

0.1%

0.1%

0.1%

0.1%

Yahoo

0.1%

0.1%

0.1%

0.1%

Zodiac

0.1%

0.0%

0.1%

0.1%

Axe

0.0%

0.1%

0.1%

0.1%

L&T

0.1%

0.1%

0.1%

0.1%

Sansui

0.1%

0.0%

0.1%

0.1%

TCS

0.1%

0.1%

0.1%

0.1%

Mark & Spencer

0.1%

0.1%

0.1%

0.0%

Pears

0.1%

0.0%

0.1%

0.0%

Red Label

0.0%

0.1%

0.1%

0.0%

SBI

0.1%

0.0%

0.1%

0.0%

Tanishq

0.1%

0.1%

0.1%

0.0%

Voltas

0.1%

0.1%

0.1%

0.0%

VSNL

0.0%

0.1%

0.1%

0.0%

Liberty

0.0%

0.1%

0.1%

0.0%

Gucci

0.0%

0.0%

0.0%

0.1%

IFB

0.0%

0.1%

0.0%

0.1%

Koutons

0.1%

0.0%

0.0%

0.1%

TOM Brand

Mid. / Sr. Level

Jr. Level

ACE

All Internet Users

Taj

0.1%

0.0%

0.0%

0.1%

Versace

0.0%

0.0%

0.0%

0.1%

Acer

0.0%

0.0%

0.0%

0.1%

Idea

0.0%

0.1%

0.0%

0.1%

Lays

0.0%

0.1%

0.0%

0.1%

Ranbaxy

0.1%

0.0%

0.0%

0.1%

Sahara

0.0%

0.0%

0.0%

0.1%

Armani

0.1%

0.0%

0.0%

0.0%

Chevrolet

0.0%

0.1%

0.0%

0.0%

Citi Bank

0.0%

0.0%

0.0%

0.0%

GE

0.0%

0.0%

0.0%

0.0%

HDFC

0.0%

0.1%

0.0%

0.0%

NIIT

0.0%

0.0%

0.0%

0.0%

Reid & Taylor

0.0%

0.0%

0.0%

0.0%

Scorpio

0.0%

0.0%

0.0%

0.0%

Siemens

0.0%

0.0%

0.0%

0.0%

Tata Indica

0.0%

0.0%

0.0%

0.0%

Tata Motors

0.0%

0.0%

0.0%

0.0%

Glaxo

0.0%

0.0%

0.0%

0.0%

HSBC

0.0%

0.0%

0.0%

0.0%

MTNL

0.0%

0.0%

0.0%

0.0%

Satyam

0.0%

0.0%

0.0%

0.0%

Others

13%

13%

13%

14%

Appendix

Table 82: City type classification by market size

REGIONS

CITY TYPE BY MARKET SIZE 1

Metros

Urban Uptowns

Emerging Towns

Others

North

South

East

West

Delhi

Bangalore Chennai Coimbatore Hyderabad

Kolkata

Ahmadabad Mumbai Pune Surat

Faridabad Jaipur Kanpur Lucknow Ludhiana Patna Amritsar Chandigarh Dhanbad Ghaziabad Agra Allahabad Dehradun Gurgaon Jodhpur Meerut Noida Ranchi Varanasi Others from North India

1

Kochi Madurai

Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam Mangalore Mysore Secunderabad Others from South India

Asansol

Guwahati

Bhubaneswar Cuttack Raipur Others from East India

Bhopal Thane Indore Nagpur Vadodara Aurangabad Goa Jabalpur Nashik Rajkot Solapur Others from West India

Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

Table 83: City type by population size vs. market size POPULATION SIZE

Upto 1 Lakh

1-5 Lakhs

5-10 lakhs

Above 10 Lakhs

Coimbatore

Ahmadabad Bangalore Chennai Delhi & NCR Hyderabad & Secunderabad Kolkata Mumbai & Suburbs Pune Surat Bhopal Jaipur Kanpur Lucknow Ludhiana Nagpur Patna

Metros

Faridabad

Indore Kochi Madurai Vadodara

Assansol

MARKET SIZE 2

Urban Uptowns

Goa

Emerging Towns

Others

Others from North India Others from South India Others from East India Others from West India

2

Mangalore Dehradun Others from North India Others from South India Others from East India Others from West India

Nashik

Amritsar Aurangabad Chandigarh Dhanbad Guwahati Jabalpur Rajkot Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam Allahabad Bhubaneswar Cuttack Jodhpur Raipur Ranchi Solapur

Agra Meerut Varanasi

Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

Table 84: Socio economic classification (SEC) grid

Chief Wage Earner's 3 Occupation

Chief Wage Earner's Highest Education Illiterate

School (Up to 4 yrs)

School (5-9 yrs)

Secondary / High School

Not Grad.

Grad./ PG (Gen.)

Grad./ PG (Prof.)

Unskilled worker

E

E

E

D

D

D

D

Skilled worker

E

E

D

C

C

B

B

Petty traders

E

D

D

C

C

B

B

Shop owners

D

D

C

B

B

A

A

Businessmen/ industrialists – with no employee

D

C

B

B

A

A

A

Businessmen/ industrialists – with 1 to 9 employee

C

B

B

B

A

A

A

Businessmen/ industrialists – with 10+ employee

B

B

A

A

A

A

A

Self-employed professionals

D

D

D

B

B

A

A

Clerical/ salesmen

D

D

D

C

B

B

B

Supervisor level

D

D

C

C

B

B

A

Officers/ executives (junior)

C

C

C

B

B

A

A

Officers/ executives (middle/ senior)

B

B

B

B

A

A

A

3

Chief Wage Earner is the head of the household who contributes maximum to the monthly household income. It is assumed in Indian marketing and media space that the life style of a household is largely determined by the combination of head of household’s highest level of education and current occupation.

Index: Charts

Chart 1: City-market wise distribution of online corporate employees 20 Chart 2: Region-wise distribution of online corporate employees ...... 21 Chart 3: Place of accessing internet among online corporate employees (multiple access) ............................................................... 22 Chart 4: Problems faced by corporate employees while surfing the Internet .......................................................................... 22 Chart 5: Gender breakup ...................................................... 33 Chart 6: Age group distribution .............................................. 34 Chart 7: City class - by population size ..................................... 35 Chart 8: City class - by market size.......................................... 36 Chart 9: Region-wise break-ups .............................................. 38 Chart 10: Socio economic classification..................................... 40 Chart 11: Highest educational qualification................................ 41 Chart 12: Occupational break up............................................. 42 Chart 13: Function / field of occupation ................................... 43 Chart 14: Head of the household............................................. 44 Chart 15: Monthly family income ............................................ 45 Chart 16: Most expensive vehicle owned by the household.............. 46 Chart 17: Ownership of credit cards (individually)........................ 47 Chart 18: Current loan liabilities............................................. 50 Chart 19: Years of experience in using internet ........................... 51 Chart 20: Place of accessing internet ....................................... 52 Chart 21: Type of internet connection at home ........................... 53 Chart 22: Type of internet connection at office........................... 54 Chart 23: Service provider subscribed to at home ........................ 55 Chart 24: Service provider subscribed to at office ........................ 56 Chart 25: Frequency of accessing internet from home ................... 57 Chart 26: Frequency of accessing internet from office................... 58 Chart 27: Time of the day accessing internet from home ............... 59 Chart 28: Time of the day accessing internet from office ............... 60 Chart 29: Duration of PC usage from home................................. 61 Chart 30: Duration of internet usage from home.......................... 62 Chart 31: Duration of PC usage from office ................................ 63 Chart 32: Duration of internet usage from office ......................... 64 Chart 33: Time spent by internet users on watching TV ................. 65 Chart 34: Time spent by internet users on reading newspaper ......... 66 Chart 35: Time spent by internet users on listening to radio ........... 67 Chart 36: Professional activities ............................................. 70 Chart 37: Personal activities.................................................. 71 Chart 38: Downloading activities............................................. 72 Chart 39: E-commerce related activities ................................... 73 Chart 40: Online shopping..................................................... 74 Chart 41: Response to online marketing stimulus ......................... 75 Chart 42: Blogging activities .................................................. 76 Chart 43: Member of an online community................................. 77 Chart 44: Problems faced while surfing the internet ..................... 81 Chart 45: Number of email accounts and average per capita email ids 82 Chart 46: Multiple user shares of email websites ......................... 86

Index: Change from Previous Year Graphs

Chart 1: Gender breakup ...................................................... 33 Chart 2: Age group distribution .............................................. 34 Chart 3: City class - by market size.......................................... 36 Chart 4: Region-wise break-ups .............................................. 38 Chart 5: Socio economic classification ...................................... 40 Chart 6: Highest educational qualification ................................. 41 Chart 7: Occupational break up .............................................. 42 Chart 8: Head of the household .............................................. 44 Chart 9: Monthly family income .............................................. 45 Chart 10: Most expensive vehicle owned by the household.............. 46 Chart 11: Ownership of credit cards (individually)........................ 47 Chart 12: Years of experience in using internet ........................... 51 Chart 13: Place of accessing internet ....................................... 52 Chart 14: Type of internet connection at home ........................... 53 Chart 15: Type of internet connection at office........................... 54 Chart 16: Service provider subscribed to at home ........................ 55 Chart 17: Service provider subscribed to at office ........................ 56 Chart 18: Frequency of accessing internet from home ................... 57 Chart 19: Frequency of accessing internet from office................... 58 Chart 20: Time of the day accessing internet from home ............... 59 Chart 21: Time of the day accessing internet from office ............... 60 Chart 22: Duration of PC usage from home................................. 61 Chart 23: Duration of internet usage from home.......................... 62 Chart 24: Duration of PC usage from office ................................ 63 Chart 25: Duration of internet usage from office ......................... 64 Chart 26: Time spent by internet users on watching TV ................. 65 Chart 27: Time spent by internet users on reading newspaper ......... 66 Chart 28: Time spent by internet users on listening to radio ........... 67 Chart 29: Professional activities ............................................. 70 Chart 30: Personal activities.................................................. 71 Chart 31: Downloading activities............................................. 72 Chart 32: E-commerce related activities ................................... 73 Chart 33: Online shopping..................................................... 74 Chart 34: Response to online marketing stimulus ......................... 75 Chart 35: Number of email accounts and average per capita email ids 82 Chart 36: Multiple user shares of email websites ......................... 86

Index: Tables

Table 1: Detailed sample base distribution of the land survey ......... 12 Table 2: Composition of online corporate employees .................... 18 Table 3: Growth in online corporate employees (2007 vis-à-vis 2006). 18 Table 4: Key demographic and socio-economic profile of online corporate employee............................................................ 19 Table 5: Ownership of key household and financial assets among online corporate employees........................................................... 20 Table 6: Key net usage behavior dynamics among online corporate employees ....................................................................... 21 Table 7: Top 10 most popular online among online corporate employees .................................................................................... 23 Table 8: Popular online activities corporate employees undertake relatively more and relatively less than overall net users (top and bottom 10) ....................................................................... 24 Table 9: Response to online marketing stimuli and online buying behavior .......................................................................... 25 Table 10: Most used website overall among online corporate employees .................................................................................... 25 Table 11: Most used websites (on preferred basis) by online corporate employees for various ‘specific’ online activities ......................... 27 Table 12: Popularity of various internet activities ........................ 32 Table 13: Top 10 cities ........................................................ 37 Table 14: Preferred language of reading ................................... 39 Table 15: Household asset ownership ....................................... 48 Table 16: Popularity of various internet activities ........................ 68 Table 17: Membership by type of online community ..................... 78 Table 18: Most used local language websites (other than English) ..... 79 Table 19: Online activities desired in other languages ................... 80 Table 20: Top of mind unaided recall - all websites ...................... 83 Table 21: Most used website - all websites................................. 84 Table 22: Preferred websites - emailing .................................... 85 Table 23: Info search (English) ............................................... 87 Table 24: Info search (local language) ...................................... 88 Table 25: Job search ........................................................... 89 Table 26: Booking travel tickets ............................................. 90 Table 27: Online shopping (other than travel tickets).................... 91 Table 28: Online news ......................................................... 92 Table 29: Financial news & info (rates, quotes, etc.) .................... 93 Table 30: Online share trading ............................................... 94 Table 31: Real estate info..................................................... 95 Table 32: Matrimonial search................................................. 96 Table 33: Dating/friendship search.......................................... 97 Table 34: Social networking/communities ................................. 98 Table 35: Online gaming....................................................... 99 Table 36: Download mobile content........................................ 100 Table 37: Preferred instant messaging applications ..................... 101 Table 38: Download music ................................................... 102 Table 39: Sports content ..................................................... 103 Table 40: Cinema content.................................................... 104 Table 41: Most used local language websites (other than English) .... 105 Table 42: Preferred blog sites ............................................... 106 Table 43: Preferred astrology website ..................................... 107 Table 44: Preferred online learning / education website............... 108 Table 45: Favorite TV channels ............................................. 109 Table 46: Favorite newspapers .............................................. 110 Table 47: Favorite magazines ............................................... 111 Table 48: Favorite radio channels .......................................... 112 Table 49: TOM recall for brands............................................. 113

Index: Segment wise Detailed Tables

Table 1: Gender breakup ..................................................... 115 Table 2: Age group distribution ............................................. 115 Table 3: City class - by population size .................................... 116 Table 4: City class - by market size ........................................ 116 Table 5: City wise distribution .............................................. 117 Table 6: Region-wise break-ups ............................................. 118 Table 7: Preferred language of reading .................................... 119 Table 8: Socio economic classification ..................................... 120 Table 9: Highest educational qualification ................................ 120 Table 10: Occupational break up ........................................... 120 Table 11: Function / field of occupation .................................. 121 Table 12: Head of the household ........................................... 121 Table 13: Monthly family income ........................................... 121 Table 14: Most expensive vehicle owned by the household ............ 122 Table 15: Ownership of credit cards (individually)....................... 122 Table 16: Household asset ownership ...................................... 123 Table 17: Current loan liabilities............................................ 123 Table 18: Years of experience in using internet.......................... 124 Table 19: Place of accessing internet ...................................... 124 Table 20: Type of internet connection at home .......................... 124 Table 21: Type of internet connection at office ......................... 125 Table 22: Service provider subscribed to at home ....................... 125 Table 23: Service provider subscribed to at office....................... 126 Table 24: Frequency of accessing internet from home .................. 126 Table 25: Frequency of accessing internet from office ................. 126 Table 26: Time of the day accessing internet from home .............. 127 Table 27: Time of the day accessing internet from office .............. 127 Table 28: Duration of internet usage from home......................... 127 Table 29: Duration of internet usage from office ........................ 128 Table 30: Duration of internet usage during weekdays.................. 128 Table 31: Duration of internet usage during weekends ................. 128 Table 32: Duration of PC usage from home ............................... 129 Table 33: Duration of PC usage from office ............................... 129 Table 34: Time spent by internet users on watching TV ................ 129 Table 35: Time spent by internet users on reading newspaper ........ 130 Table 36: Time spent by internet users on listening to radio .......... 130 Table 37: Professional activities ............................................ 130 Table 38: Personal activities................................................. 131 Table 39: Downloading activities ........................................... 131 Table 40: E-commerce related activities .................................. 132 Table 41: Online shopping.................................................... 132 Table 42: Response to online marketing stimulus ........................ 132 Table 43: Blogging activities ................................................. 133 Table 44: Member of an online community ............................... 133 Table 45: Membership by type of online community .................... 134 Table 46: Usage of other language websites .............................. 134 Table 47: Online activities desired in other languages .................. 135 Table 48: Problems faced while surfing the internet .................... 135 Table 49: Top of mind unaided recall - all websites ..................... 136 Table 50: Most used website - all websites................................ 138 Table 51: Preferred website for emailing ................................. 139 Table 52: Multiple user shares of email websites ........................ 139 Table 53: No. of email accounts ............................................ 140 Table 54: Preferred website for job search ............................... 140 Table 55: Preferred website for mobile content ......................... 141

Table 56: Preferred website for sports .................................... 142 Table 57: Preferred website for travel products ......................... 143 Table 58: Preferred website for matrimony............................... 144 Table 59: Preferred website for financial news/info .................... 145 Table 60: Preferred website for cinema ................................... 146 Table 61: Preferred website for online share/stock trading............ 147 Table 62: Preferred website for games .................................... 148 Table 63: Preferred website for online shopping......................... 149 Table 64: Preferred website for online news ............................. 150 Table 65: Preferred website for friendship/dating ...................... 151 Table 66: Preferred website for music ..................................... 152 Table 67: Preferred info search engine - local language ................ 153 Table 68: Preferred website for real estate............................... 153 Table 69: Preferred info search engine - English ......................... 154 Table 70: Preferred website for instant messaging ...................... 154 Table 71: Preferred website for social networking/communities ..... 155 Table 72: Preferred website for astrology................................. 156 Table 73: Preferred website for online learning/education ............ 157 Table 74: Preferred blog sites ............................................... 158 Table 75: Other language preferred for local language content....... 159 Table 76: Preferred website for checking local language content .... 160 Table 77: Most preferred TV channel....................................... 161 Table 78: Most preferred newspaper ....................................... 164 Table 79: Most preferred magazine......................................... 166 Table 80: Most preferred radio channel ................................... 168 Table 81: Top of mind recall for brands ................................... 169 Table 82: City type classification by market size ........................ 174 Table 83: City type by population size vs. market size.................. 175 Table 84: Socio economic classification (SEC) grid....................... 176