Juxtconsult India Online 2007 Online Shopping Report

India Online 2007

Online Shopping

India Online 2007

Online Shopping

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India Online 2007

© copyright JuxtConsult

Online Shopping

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India Online 2007

Table of Content India Online 2007 ......................................................... 1 India Online 2007 Reports ............................................... 3 Methodology ............................................................... 5 Executive Summary .....................................................10 Key Findings ..............................................................12 Detailed Findings Reading the Graphs & Tables ..........................................25 Online buying behavior .................................................27 Socio-Economic Profile .................................................42 Economic Profile.........................................................47 Net Usage Status.........................................................53 Net Usage Dynamics.....................................................59 Preferred Net Activities ................................................70 Most Used Websites For ................................................81 Preferred Net Activities ................................................82 Problems Faced While Surfing the Internet .........................83 Websites ..................................................................84 Most Used Websites For ................................................86 Email Usage ..............................................................87 Most Used Websites For ................................................89 Most Used Offline Media Brands..................................... 108 Response to Online Marketing Stimuli.............................. 112 Offline Brands Recalled .............................................. 113 Segment Wise Detailed Tables ...................................... 114 Appendix ................................................................ 234

Online Shopping

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India Online 2007

India Online 2007 The India Online 2007 study is not just an annual update over the previous year's India Online 2006 study but rather a continuation of JuxtConsult’s efforts to keep improving the quality of the study every year. The improvements made in the study this year not only involve further strengthening of the research methodology but also enhancing the coverage of the information, especially in the emerging areas of internet usage in the country like blogging, social networking and language website usage. Accordingly the India Online 2007 set of reports will not only provide you the most recent estimates on the Internet user-ship, its growth and penetration in India but will also give you an 'insightful' understanding of the current net usage behavior and preferences of various kinds of online Indians. Like in the year 2006, JuxtConsult conducted two large-scale 'primary' surveys, one offline and one online to complete the study this year as well. However, the sample size for the 'land' survey (which is used to estimate the size of internet using population in urban India) was almost doubled this year to further improve the coverage among the various population strata in urban India. The land survey, conducted during April 2007, covered 10,000 households across 31 cities of various sizes across all the four regions of the country. The 'online' survey was conducted among 3 of the most popular and generic portals in Indian with the focus on capturing the in-depth net usage behaviors and preferences of online Indians. This survey was conducted by JuxtConsult between April-May 2007 and over 14,200 indepth and usable responses were collected and analyzed for final reporting. There is one key difference in the study this year compared to the last year. To make our findings more representative of the entire urban online population and not just the Internet users who are more likely to respond to online surveys, this year we have ‘linked’ the findings of our online survey with the findings of our land survey. This was done by deriving appropriate individual level ‘weights’ for Internet users from the land survey and then applying them to the data of the online survey. The key information included in the various reports cover the demographic and socio-economic profiles of the net users, their ownership of household assets, the source and place of their access to internet, net usage dynamics, preferred online activities, website preferences for over 20 key online activities, online buying behavior and spends, response to online marketing stimuli, offline media preferences, and much more. In sum, what you get in India Online 2007 you are unlikely to get elsewhere:

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Online Shopping

X X X X X

Highly credible latest estimate of internet using population in urban India Key insights on various aspects of internet usage in India An understanding of online Indians as 'consumers' and not just as faceless net users How to reach these online consumers on the net, as well as through the offline mediums Preferred 'user shares' of key online brands in 21 different online activity categories

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India Online 2007

India Online 2007 Reports Main Report X

Overall Status and Usage of Internet in India

User Segment Supplementary Reports X X X X X X X X X X X X X X X X X X

Women on the net Youth on the net (teenagers and young adults) Net users by their socio-economic (SEC) profile Students on the net Corporate employees on the net IT professionals on the net Heavy Online Spenders on the net Bloggers on the net Car owners on the net Two-wheeler owners on the net Mobile phone owners on the net Credit card owners on the net Net users by place of access (homes, place of work, cyber cafes) Net users by type of connection (broadband, dial-up) Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5 lakhs, Below 1 lakh) Net users by town market size (metros, urban uptowns, emerging towns, others) Net users as financial investors Vernacular language net users

Category Supplementary Reports: (comparative profiling of top 5 websites) X X X X X X X X X X X X X X X

Online shopping Emailing Job search Matrimony Info search - English Info Search - Local language Online travel Social networking/communities Friendship / dating Online news Financial info/news Online share trading Cinema content Sports content Online music

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Online Shopping

X X X X X

Online games Online real estate Mobile content download Astrology Online learning/education

Note - All supplement reports are subject to sufficiency of sample responses. Demographic segment wise details by gender, age, SEC classification, region and place of net access are included in each of the reports as appendix tables.

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India Online 2007

Methodology In order to derive highly robust and authentic estimates of the current user-ship of Internet in India, and draw out a truly representative internet usage behavior patterns, we at JuxtConsult keep improving and refining our research methodology for the India Online study every year. In 2007, we have again brought in two significant improvements: X

We have increased our land survey sample base to 10,000 (from 5,500 last year) and the coverage of the number of cities to 31 (from 21 last year). The distribution of these 31 cities continues to be well spread across the 4 regions of the country. But more importantly, in terms of coverage of towns by their population size, we dug deeper this year and covered all town classes that have population of 20,000 individuals and above.

X

Further, to better capture the internet usage across all types of socio-economic classes (SEC) in urban Indian, we allocated equal sample quota among the 5 broad socio-economic classes A, B, C, D and E across various zones within a town, and then across the town classes and regions. To correct for and put back the real representation of the socio-economic classes (and not equal representation) during the data processing stage, we incorporated the appropriate SEC 'weights' derived from the actual urban population statistics from authentic govt. Sources (National Sample Survey Organization and Census of India).

These two refinements in the sampling methodology ensured that this year we get an even better representation of various types of internet users in urban India. Like last year, this year again we conducted both a land survey and an online survey separately, with the focus of the land survey being on estimating the size of the internet using population in urban India, and that of the online survey on capturing the net usage behavior and preference patterns. The two surveys had some common questions on demographic profiles and net usage behavior to help us link up the two sets of data at the processing stage.

The Land Survey The objective of the land survey was two fold. First, to help us estimate the internet user-ship in urban India, as with a land survey we could cover both the user and non-user population of the internet in a representative way. The other objective was to derive relevant demographic 'multipliers' from this survey which could then be applied to the internet usage data collected in the online survey. The use of these 'individual' level multipliers helped us make the online survey findings 'representative' of the entire urban online population and not just of those who are more likely to fill up an online surveys (because of factors like convenience of access, regularity of usage, attractiveness of the incentive prize offered for filling the survey, etc.).

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Online Shopping

The land survey undertaken this year was again a household level survey across 10,000 households in 31 cities spread across all regions of India. The survey was conducted and completed between mid- April to early-May 2007. Care was taken that all relevant classes of towns with population size of over 20,000 individuals were covered and surveyed across each of the 4 regions of the country. Within a city, 5 geographical locations were chosen, one each in the north, south, east, west and central parts of the city. From each location within a city an equal number of households from the five socio-economic classes A, B, C, D, and E were surveyed. The cities where the land surveys were conducted and the size of the sample data collected from each of these cities are as follows: Table 1: Detailed sample base distribution of the land survey Region North

West

East

South

Total (31)

City/ Town

City Class

Sample Size

City Class 10 lakh +

Delhi

10 lakh +

401

Kanpur (UP)

10 lakh +

297

Ludhiana (Pun)

10 lakh +

302

Patna (Bih)

10 lakh +

303

Allahabad (UP)

5 lakh – 10 lakh

298

Ajmer (UP)

1 lakh – 5 lakh

314

Bhadohi (UP)

50 K – 1 lakh

299

Muradnagar (UP)

50 K – 1 lakh

300

Sohna (Har)

20 K – 50 K

307

Mumbai (Mah)

10 lakh +

399

Ahmedabad (Guj)

10 lakh +

404

Pune (Mah)

10 lakh +

300

Rajkot (Guj)

5 lakh - 10 lakh

301

Dewas (MP)

1 lakh - 5 lakh

303

Hinganghat (Mah)

50 K - 1 lakh

307

Mhowgaon (MP)

20 K - 50 K

296

Katol (Mah)

20 K - 50 K

276

Kolkata (WB)

10 lakh +

398

Guwahati (Ass)

5 lakh – 10 lakh

299

Bhubneshwar (Ori)

5 lakh – 10 lakh

303

Raniganj (WB)

1 lakh – 5 lakh

300

Bhatapara (Chat)

50 K – 1 lakh

252

Champa (Chat)

20 K – 50 K

292

Chennai (TN)

10 lakh +

407

Bangalore (Kar)

10 lakh +

406

Hyderabad (AP)

10 lakh +

410

Mysore (Kar)

5 lakh – 10 lakh

329

Kozhikode (Ker)

1 lakh – 5 lakh

300

Nellore (AP)

1 lakh – 5 lakh

300

Cheruvannur (Ker)

50 K – 1 lakh

294

Edapaddi (TN)

20 K – 50 K

305 10002

5 lakh - 10 lakh

1 lakh – 5 lakh

50 K – 1 lakh

20 K - 50 K

Total (31)

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India Online 2007

To check for both the 'regular' as well as 'occasional' usage of the Internet, at each of the 10,000 households contacted it was queried: X X

If any member of the household use the Internet 'at all' from anywhere (home or any location outside)? And If any member of the household use the Internet ‘at least once a month’ from anywhere (home or any location outside)?

Some further questions related to the specifics of demographic profile of the head of the household, their knowledge of English, computer usage, and asset ownership of the household were also asked from the respondent. The usage of computer and Internet was separately checked for each member of the household from the respondent. The above information about the head of the household, especially their education and occupation profile (thereby identifying their socioeconomic or SEC classification) together with the town size class and region were used to link up to the similar authentic Government of India data to estimate the Internet user-ship as well as to generate the appropriate 'multipliers' that were to be applied to the data collected from the online survey.

The Online Survey The online survey was used to collect the in-depth information on internet usage patterns and other media usage patterns among the various types of net users. This was done through a 'large-scale' online survey conducted between end-April to mid-May 2007 among the users of three of the biggest and most generic portals in India, namely Yahoo, Rediff and Google. On one end, the email properties of Yahoo, Rediff and Google (Gmail) were used through online survey campaigns to target the widest possible base on internet users in a random manner and collect responses (as these three email portals together cover almost all email users with a personal email id in the country). At the same time, to cover for whatever may have got missed out in these survey campaigns on email portals, a parallel 'contextual search' based survey ad campaign was run using Google AdSense. All the survey campaigns were paid for and officially run by these portals among their users. The overall online survey campaign used a combination of banner ads, e-mailers and contextual search ads through these portals. The online survey was conducted using an e-questionnaire segmented into three sections. The questionnaire was pre-tested and timed to take approximately 15-20 minutes for a respondent to complete depending on the speed of comprehension and answering of the questions. The questionnaire was structured and designed to reduce the level of 'respondent fatigue' to an extent that was practically possible. In this year's study, the information area coverage (in the online questionnaire) was also enhanced and fine tuned somewhat to keep abreast with the changing and evolving Indian online space:

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X

X

X

The net usage behavior and preferences of new phenomena like blogging, social networking and language content checking were included. In terms of capturing website preferences, 6 more online activity categories were included this year to take their coverage to 21. The new categories added were instant messaging, real estate, online info search engine in local languages, astrology, online share trading and online learning/education. The question about 'blogging' was fine tuned to segregate usage behavior between only reading blogs, posting comments on blogs and having a blog site of one's own.

In the online questionnaire, a response format of 'clicking' a single or multiple options among the various given options was used for most questions. For each of these questions it was also possible for a respondent to answer 'none' or 'any other'. However, wherever the respondents were asked to give preferences for websites or brand names, only a text box was provided for them to type the name on their own (or type 'none' if not applicable). This was done to ensure that all such recall and actual usage preference responses were solicited 'unprompted'. Further, to enlist complete and sincere responses, an incentive of a significant cash prize was also announced for one selected respondent to be given at the end of the survey. Over 26,000 unduplicated and clean responses were collected from the online survey campaign in about 31/2 weeks time. Of these, all 26,000 responses were complete on user profiles and their net usage behavior information. Around 14,200 responses were complete in all aspects, including various online activities undertaken and website preferences. Thus, the responses from the three sections of the online survey have different valid sample bases and have been reported accordingly. All the usable responses after data cleaning were then collated, crosschecked and processed for tabulation and analysis. While doing the tabulation, any errors and spelling mistakes in typing of the brand names, etc. By the respondents were carefully checked and corrected. Finally, the appropriate weights (multipliers) as derived from the land survey were incorporated into the usable online survey responses to make them more 'representative' of the entire urban online population. Further, for questions that asked for preferred websites names, to remove the possible 'source' bias towards any specific generic portal among the three generic portals used, an 'equalization' correction factor was also incorporated. The net result was the compilation of the latest, highly authentic and representative database on the Internet habits and website preferences of online Indians. This database was then used for making 'insightful' analysis and conclusions as contained in the various reports of the India Online 2007 study.

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India Online 2007

Last but not least, in this year's reports we have brought in the presentation of the 'changes' in the usage behavior and preferences visà-vis the last year. Wherever relevant, these changes have been presented graphically along with all the current year's data charts, graphs and tables. Note - Because of a deeper and more robust coverage of internet usage among the smaller towns (down to 20,000 population town classes), and among all the socio-economic classes in this year's land survey, there is likely to be an element of 'correction' seen in this year's data (as compared to the previous year's). These corrections are likely to be more visible in some of the demographic, socio-economic and economic profile of online Indians. The correction factor may also apply, though assumedly not to the same degree, to the current year's data on net usage behavior and website preferences.

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Executive Summary Almost half of all regular online urban Indians buy online. 43% of all regular online urban Indians have bought online. This means a growth of 76% over the last year, making the online buyer base reach a healthy 10.8 million mark. But still a very few of them are ‘regular’ online buyers. The base of real ‘active’ online buyers (those who buy online at least once a month) has almost stagnated at 2.2 million. This essentially means that the proportion of ‘active online buyers’ among the ‘active online users’ is an abysmally low 9%. Growth of the online buyer base has also been largely ‘peripheral’. The online buyers added to the pie in last one year are mainly ‘occasional’ buyers. And this rise of ‘occasional’ online buyers may be largely (but not completely) explained by the increase in proportion of ‘occasional’ net users and the meteoric rise of ‘online travel booking’. Growth in online buying is largely driven by the growth in ‘online travel’. A substantial 84% of the all online buyers have bought a travel product online. In fact, as many as 44% of all online buyers have bought only a travel product online and nothing else. Expectedly then, the top 2 of the top 10 products bought on the net are train tickets (53%) and air tickets (45%), way ahead of all the other products. Also, while train and air tickets show the best search-to-buy conversion ratios on the net, mobiles/PDA, automobiles, camera and kitchen appliances show some of the lowest ‘search-to-buy’ conversion ratios. Online buying still predominantly a ‘home’ phenomenon. 97% of all online buyers buy from home at least. There are only 3% of online buyers who buy only from office, while over half of all online buyers (57%) buy only from home. However, those who buy for ‘office use’ tend to be ‘heavier’ online spenders. Almost 53% of those who buy online for office use qualify as heavy spenders (buying for more than Rs.5,000 a month on an average). On the other hand, 36% of those who buy online for personal consumption are heavy spenders. ‘Deepening’ of online shopping’s benefits in the online buyers’ mind. The biggest ‘qualitative gain’ about online shopping is its improved perception on highly important and hardcore ‘market place’ factors like ‘wider choice and availability of products’ and ‘better prices and bargains’, and not just on the ‘convenience’ factors like saving of time and efforts, home delivery and flexibility of buying anytime. Yet ‘product quality’ and ‘delivery’ concerns may be negating some of the gains made. The biggest complaints while buying online are

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India Online 2007

related to ‘product quality’ and ‘delayed delivery’ rather than anything to do with ‘misuse of credit cards’. Only 10% of all online buyers really worry about credit card misuse. Though ‘misuse of a credit card’ is a non-issue among online buyers, ‘lack of a credit card’ is still a strongly perceived roadblock to growth of online buying. 42% of non-buying online shoppers cite ‘not having a credit card’ as a reason to not buying online. Therefore, there is a continual need for getting more and more net users to acquire a credit card and/or clearing their misperceptions on the possibilities of misuse of credit cards on the net. Ebay continues to ‘lead’ the online shopping category. Ebay leads the online shopping category (excluding online travel websites) with 34% online shoppers still preferring to visit it the most. Rediff follows at the second spot with 25% online shoppers preferring to visit it. However, both Ebay and Rediff have lost usage share on preferred basis in last one year, while the new entrant Futurebazaar along with Google have been the biggest gainers.

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Key Findings In order to capture the difference between online ‘shoppers’ and ‘buyers’ (just the way it is in the offline world) the India Online study probes two separate aspect of online buying – one, what proportion of internet users ‘visit’ an online shopping website (online shoppers), and two, what proportion actually buy anything online (online buyers).

Almost half of the regularly online urban Indians buy online Three-fourths of all regular online Indians (76%) are searching for product on the net by visiting shopping or travel websites. This has meant a 60% growth in the base of ‘online shoppers’ in last 1 year, making it a healthy 19.1 million strong. When it comes to the base of actual ‘online buyers’, it has shown an even better growth of 76% over the last year to reach a very healthy 10.8 million mark. This means 43% of all regularly online urban Indians have bought online now. In other words, it also means that almost 6 out of 10 online shoppers (57%) have bought online. This ‘conversion’ proportion is marginally better than last year’s 52%.

However, still very few of them are ‘regular’ online buyers Despite such tremendous growth in the number of online buyers overall, the base of really ‘active’ online buyers (those who buy online at least once a month) has almost stagnated at 2.2 million (same as last year). In other word, the proportion of ‘active online buyers’ (who buy at least once a month) among the ‘active online users’ (who use the net at least once a month) is an abysmally low 9%.

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India Online 2007

Graph1: Proportion of online shoppers and buyers

Regular Online Urban Indians 25.2 million (100%)

nline Shoppers 19.1 million (76%)

Online Buyers 10.8 million (43%) Online Shoppers 11.5 million

Active Online Buyers 2.2 million (9%)

Table 2: Growth in online shopping and buying Year 2007

Active Internet Users (use internet at least once a month) Online Shoppers (visit shopping sites to search or buy) Online Buyers (buy from shopping sites) Active Online Buyers (buy online at least once a month)

Year 2006

Penetration Increase (millions) (%)

(millions)

(%)

(millions)

(%)

25.2

100%

22

100%

3.2

0%

19.1

76%

11.9

54%

7.3

22%

10.8

43%

6.1

28%

4.7

15%

2.2

9%

2.2

10%

0

-1%

Clearly then, just like the growth in the overall internet user base this year, the growth of the online buyer base has also been largely ‘peripheral’. That is, almost all the online buyers added to the pie in last one year are really ‘occasional’ buyers (those who buy less frequently than monthly). And this rise of ‘occasional’ online buyers may be largely (but not completely) explained by the meteoric rise of ‘online travel booking’.

Growth in online buying is largely driven by the growth in 'online travel booking' A substantial 84% of the all online buyers have bought a travel product online (air and train tickets, hotels, tour packages, etc.). In comparison, only 56% of all online buyers have bought a non-travel product online (books, cds, clothes, electronic gadgets, computer software, hardware, consumer durables, etc.).

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In effect, it means that there are only 16% online buyers who have bought other products but not a travel product online. On the other hand, there are as many as 44% online buyers who have bought only a travel product online and nothing else. Graph 2: Online buying of travel vs. non-travel products

Buy Travel Products Online

Buy Other Products Online

56%

84%

44%

40%

16%

This complete ‘overshadowing’ of the purchase of the non-travel products on the net by the purchase of the travel products is even more visible when seen at the entire regular online urban Indian base. Of the 43% who buy online, 19% buy only travel products online, 17% buy both travel and non-travel products and just 7% buy only non-travel products online. No wonder then that the top 2 of the top 10 products bought on the net by online buyers are train tickets (53) and air tickets (45%), way ahead of the other products. Table 3: Most popular products bought online (Top 10) Product

% of Online Buyers 2007

Train Ticket

53%

% of Online Buyers 2006 34%

Increase

Air Ticket

45%

22%

23%

Books & Magazines

21%

29%

-8%

Clothes & Accessories

21%

28%

-8%

CD/VCD/DVDs

19%

24%

-5%

Toiletries/Perfumes

17%

17%

Electronic Gadgets

15%

15%

Gift Items/Flowers

15%

24%

-10%

Hotel/Tours

14%

9%

5%

Computer Software

13%

16%

-3%

20%

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India Online 2007

Note – Blanks denote that these products were not included in the survey in 2006.

The two travel products also happen to the biggest ‘gainers’ of buyers when compared to the last year numbers. In fact, air tickets come up from being the 7th most bought product online last year to become the 2nd most bought product online this year. Despite losing buyers, books and magazines, clothes and CD/DVDs continue to be quite highly bought items on the net even this year. Consumer durables, gifts/flowers and mobile phones have shown the biggest decline in the proportion of online shoppers buying these items. Accordingly, while train and air tickets show some of the best searchto-buy conversion ratios, mobiles/PDA, automobiles, camera and kitchen appliances show some of the lowest ‘search-to-buy’ conversion ratios. Table 4: Products with best online search-to-buy conversion ratios Product Train Ticket Air Ticket Movie Tickets Antiques & Collectables Clothes & Accessories Toiletries/Perfumes Books & Magazines Electronic Gadgets Jewelry Toys and Games Gift Items/Flowers Hotel/Tours Health/Fitness Products Musical Instrument Sports Goods CD/VCD/DVDs Beauty/Grooming Products Computer Software Household Grocery Consumer Durables Computer Hardware Shoes Kitchen Appliances Camera Mobile/PDA Automobile

% of Internet Users Searching (2007) 25% 28% 9% 3%

% of Internet Users Buying (2007) 13% 11% 3% 1%

Search-to-Buy Conversion Ratio 0.51 0.39 0.36 0.34

16% 4% 18% 13% 8% 9% 13% 13% 6%

5% 1% 5% 4% 2% 2% 4% 3% 2%

0.31 0.31 0.29 0.28 0.27 0.27 0.27 0.27 0.26

6% 5% 20% 8%

1% 1% 5% 2%

0.25 0.24 0.22 0.21

17% 5% 15% 17% 7% 9% 20% 23% 7%

3% 1% 3% 3% 1% 1% 3% 3% 1%

0.19 0.18 0.18 0.17 0.17 0.16 0.14 0.12 0.11

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Online buying still predominantly a 'home' phenomenon At 97%, almost all the online buyers buy from home at least. There are only 3% of online buyers who buy only from office and not from home. On the other hand, over half of all online buyers (57%) buy only from home. Graph 3: Online buying from home vis-à-vis office

Buying from Home

Buying from Office

97%

43%

57%

40%

(-8)

(+15%)

3% (-7%)

However, the good news is that the proportion of online buyers who buy from both home and office is getting relatively and proportionately bigger. It has gone up 15% points over the last year to reach 40%. Though significantly more online buyers buy from home, those who buy from office are the more 'regular' online buyers. While 31% of 'home' online buyers buy at least once a month, a noticeably higher 44% of 'office' online buyers buy at least once a month. Further, those who spend for 'office use' tend to be 'heavier' online spenders. While almost 53% of those who buy online for office use qualify as heavy spenders (buying for more than Rs.5,000 a month on an average), a significantly smaller 36% of those who buy online for personal consumption are heavy spenders. 1 In fact, the monthly average online spends on both travel and nontravel products is higher for 'office use' than it is for 'personal use'. Table 5: Monthly average spends for personal use vis-à-vis office use

1

From this year onwards we have discontinued with chapter "Online Buying Spends Estimation" because a significant proportion of the online buyers prefer not to disclose the amounts they spend while buying online. In such a scenario to estimate total spends based on only partial responses could be misleading, and there is no authentic and reliable revenue figures available from the industry to validate the correctness of claimed spends.

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India Online 2007

Office Use

Personal Use

Monthly Spend on Travel Products (Rs.)

4,629

3,114

Monthly Spend on Non-travel Products (Rs.)

2,755

2,193

Total Monthly Average Spend (Rs.)

5,679

4,182

Debit card/Direct debit gain acceptance, but credit card still rules Credit card remains the most popular mode of making payments online. Almost half of all online buyers (54%) use this mode of payment to make their online purchases (up by 14% points over the last year). Cash on delivery continues to be the second most popular mode of payment for online purchases at 43%, even though debit cards and direct debit from bank account have also gained significantly in popularity (up 16% and 12% points respectively over the last year).

'Deepening' of online shopping's benefits in the online buyers' mind The ‘time and effort saved’ in going out to buy and the ‘convenience of home delivery’ along with the ‘flexibility of shopping 24X7’ continue to the biggest reasons for buying online. However the biggest ‘qualitative gain’ seen about online shopping in the minds of online buyer’s is its improved perception on some core ‘buying decision making’ factors like ‘wider choice and availability of products’ and ‘better prices and bargains’ (up by 38% and 26% points respectively over the last year). This indicates both the increasing ‘relevance’ of the online medium and its improved ability to compete with the offline mediums on hardcore ‘market place’ factors rather than just on the ‘convenience’ factors like saving of time and efforts, home delivery and flexibility of buying anytime. In this context, it may also be relevant to note that almost ‘half’ of all online buyers (47%) have bought in an online auction or bidding, and a very high 80% of them have participated in online contests as well.

Yet ‘product quality’ and ‘delivery’ concerns may be negating some of the gains made With 40% of all online buyers complaining about the ‘product quality not being the same as specified on the website’ (or not meeting the expectations set), and 36% of them complaining about the ‘delayed delivery’ of the goods ordered, online shopping and travel websites may be ‘undoing’ some of their own good work. The increase in net users buying from these shopping websites may not convert into a ‘sustained’ and ‘steady’ growth if these looming concerns, together with concerns on ‘hidden costs’ and ‘damaged goods delivery’ are not taken care of. Maybe these are another set of reasons why despite a very high 76% growth in online buyer base, the base of ‘active’ buyers has not really grown at all.

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Online Shopping

Though ‘misuse of a credit card’ is a non-issue among online buyers, ‘lack of a credit card’ is still a strongly perceived roadblock to growth of online buying Online buyers do not really see 'misuse of a credit card' as a deterrent in buying online anymore. Only 10% of all online buyers really worry about that (as compared to 27% last year). However, a significantly higher 30% of 'non-buying online shoppers' (who search online but have not bought online yet) fear that their credit card may be misused on the net. Not just that, but a significantly high 42% of non-buying online shoppers also cite 'not having a credit card' as a reason to not buying online. Therefore, the need for getting more and more net users to acquire a credit card and/or clearing their misperceptions on the possibilities of misuse of credit cards on the net are vital steps that online shopping websites must undertake in their own larger interest.

Ebay continues to 'lead' the online shopping category Ebay continues to lead the online shopping category (excluding online travel websites) with almost 1 in 3 online shoppers (34%) still preferring to visit Ebay for their online shopping needs. Rediff continues to follow at the second spot, not very far behind with 25% online shoppers preferring to visit it. However, both Ebay and Rediff have lost usage share on preferred basis as compared to the last year by -4% each. Futurebazaar (a new entrant) and Google have been the biggest gainers in the preferred usage share this year.

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India Online 2007

Table 6: Top 10 most preferred online shopping websites (other than travel) Website

% Use on Preferred Basis (2007) 34%

Increase over 2006

25%

-4%

Google

8%

5%

Yahoo

7%

-0.50%

Indiatimes

7%

-4%

Futurebazaar

6%

6%

Sify

2%

0.60%

Shopping

2%

0.40%

Amazon

1%

-0.10%

Indiaplaza

1%

0.60%

Ebay Rediff

-4%

19

Online Shopping

Some other highlight points about online ‘shoppers’ and ‘buyers’ X

Female online shoppers do not show any significantly lower inclination to buy online than male online shoppers per se. Only fewer of them shop (19%) and buy (17%) online.

X

Below 25 years age group shoppers tend to ‘search more and buy less’ as compared to the higher age group online shoppers. While 58% of online shoppers come from 25 plus years age groups, 69% of online buyers come from these age groups.

X

Online buyers come noticeably more from the 10 lakh plus population towns at 52%. Similarly, when we look at the market size (household consumption expenditure) rather than the population size of cities, again online buyers come relatively more from the top 10 metro towns at 45%.

X

At 42%, both online shoppers and online buyers come significantly more form the southern region of the country.

X

There is a ‘trickling down’ of online buying phenomenon among the lower middle economic strata of the Indian society. Against 73% of online buyers coming from the SEC ‘A’ and ‘B’ last years, a noticeably fewer 67% come from these two SEC groups now.

X

Higher educated and employed online Indians tend to buy online more. While employed and graduate plus internet user’s account for 2 out of 3 of the online shoppers, they account for a higher 3 out of 4 of the online buyers.

X

Over half of the online buyers (54%) are ‘head’ of their household (the chief wage earner of the household). This is significantly higher than the last year situation where only 34% of the online buyers were head of the household. This phenomenon may be related to the fact that more internet users are coming from the smaller towns and lower SEC groups, where there is a lower likelihood of ‘dependents’ in the household to buy on the net. However, the fact that online buying is penetrating among the smaller towns and lower SEC groups do not necessarily mean that the economic profile of the online buyers is lowering. Contrarily, instead of 22% of online buyers coming from the Rs.30,000 plus family income households in 2006, a significantly higher 32% of online buyers come from these households. Clearly, then the new online buyers getting added from the smaller towns may not match up to the bigger town ones as much in their SEC profiles, but they do seem to match up much in their income profiles.

X

Car ownership among the online buyers has gone up by 5% points as compared to last year. However, the car ownership went up by 5% among all internet users as well during the same period. This indicates that a good proportion of households entering the internet user base in the last one year are from better economic strata.

20

India Online 2007

X

Compared to online shoppers, online buyers tend to show higher ownerships of the so called ‘luxury’ household assets (like AC, microwave, camera/video camera, washing machine, etc) as well as of the more ‘evolved’ financial assets (like credit card, debit card, medical insurance, life insurance, mutual funds, etc.).

X

Online buyers are relatively more experienced net users. 79% of online buyers have been using the net for more than 2 years now. In comparison, 69% of online shoppers are that experienced net users. However, this does not mean that online buyers have better technological access to the net than online shoppers. Almost similar proportions of both online shoppers and buyers have access to broadband connections at home or office. Online buyers also do not show any noticeably higher tendency to use the net more frequently or use it for more duration per usage day than the online shoppers.

X

Other than buying travel products online, the top 10 online activities undertaken by online buyers are hardly any different from the ones undertaken by either the online shoppers or the overall internet users. However, online buyers do undertake most ecommerce related activities like net banking, paying bills online, etc. Much more.

X

Online buyers show a relatively higher concern for unsolicited ads and pop-ups, junk mail, spam and spy ware than online shoppers.

Some highlight points about online shoppers of the top 5 shopping websites X

Indiatimes shows the highest proportion of its online shoppers buying at 77%. Yahoo ones show the least buying conversions at 36% only.

X

Rediff preferring online buyers buy the least frequently from both home (29%) and office (37%). Google ones buy the most frequently from both the places (43% and 57% respectively).

X

Indiatimes preferring buyers show the highest monthly average online spends for personal use at Rs.5,113. On the other hand, Ebay preferring buyers show the highest monthly average online spends for official use at Rs.6,096.

X

Ebay preferring buyers have bought relatively the most in online auctions and bids at 57%.

X

Indiatimes preferring buyers pay significantly more using their credit card (77%) than the buyers preferring the other four top websites. Yahoo ones use credit card the least for online payments at 48%. Rediff preferring ones pay relatively the most by cash (on delivery) at 52%. Ebay ones use the e-currencies payment modes (paisapay, paypal, wallet365, etc.) relatively the most at 10%.

21

Online Shopping

X

The online buyers preferring all the 5 shopping website complain almost equally about the ‘delayed delivery’ of the goods. At the same time, the ones preferring Ebay, Rediff and Indiatimes also complain significantly more about the product quality not being the same as ordered.

X

Yahoo preferring online shoppers show the highest proportion of female shoppers at 24%. Ebay shows the least at 15%.

X

Indiatimes preferring ones shows the highest proportion of 35 years plus age groups (28%). Yahoo and Google preferring online shoppers show relatively the ‘youngest’ age profiles.

X

Indiatimes preferring online shoppers come relatively the most from the 10 lakh plus population towns at 62%. They also come relatively more from the top 10 metro towns (53%). Indiatimes preferring ones also show the best SEC profiles, with 42% of them coming from the SEC ‘A’ households. Yahoo ones come the least from these households at 21%.

X

Indiatimes and Rediff ones are the most employed at 74% each, and show a higher proportion of them being the ‘head’ of their household.

X

Indiatimes ones come relatively more from the North part of the country (30%), while Google ones come relatively more from the South (47%).

X

Indiatimes and Ebay ones come the most from Rs.30,000 plus monthly income households. Indiatimes ones also show the highest level of car ownership at 51% and multiple credit card ownership at 32%.

X

Indiatimes ones followed by Ebay and Rediff ones are the most experienced net users. 87% of Indiatimes preferring online shoppers have been using the net for more than 2 years.

X

Indiatimes and Ebay ones access the net the most from home, while Google ones do so the least from home. Ebay, Rediff and Google ones show higher proportion of shoppers accessing the net from cyber café.

X

The online shoppers of all the 5 shopping websites show fairly similar and high levels of net users accessing the net on a ‘daily’ basis from both home and place of work.

X

Ebay and Google ones are the relatively ‘heavier’ users of the net from home. On the other hand, Ebay and Indiatimes one are the relatively ‘heavier’ users from office.

X

Yahoo ones are the relatively ‘heavier’ users of TV and radio.

22

India Online 2007

X

Google and Yahoo preferring online shoppers undertake instant messaging, dating/friendship, social networking more. They also check news, sports and astrology online more as well as job search and download entertainment material significantly more than the others. Indiatimes ones check business/financial news and business and personal travel info noticeably more. They also search for product information online, book train and air tickets and undertake most e-commerce related activities relatively more than the others. Ebay ones also undertake most e-commerce related activities fairly highly, and chat, send e-greetings and share pictures relatively more than the others.

X

Ebay preferring online shoppers, followed by Indiatimes ones, seemed to be the more involved net users. They undertake ‘blogging’ activities and are members of ‘online communities’ relatively more than the shoppers of the other 3 websites.

X

Yahoo preferring online shoppers show the lowest number of average email accounts (2.7). On the other hand, Indiatimes ones show the highest average ownership of email accounts at 3.7.

X

Indiatimes ones, followed by the Ebay ones, show higher relative concern about ‘unsolicited ads and pop-ups’ and ‘spam and junk mails’. Yet Indiatimes online shoppers, followed by the Ebay ones claim to have participated in online contests and clicked on banners and sponsored search ad relatively more.

X

Ebay, Rediff and Indiatimes ‘non-buying online shoppers’ do not shop on the net relatively more for the fear the ‘misuse of their credit card’. Google and Yahoo ones highlight the ‘lack of felt need’ relatively more as their reason for not buying online.

23

Online Shopping

Detailed Findings

24

India Online 2007

Reading the Graphs & Tables Chart: Age group distribution Age 13-18 years Age 25-35 years Age 46-55 years 36% 31%

Current Year 40%

20%

Age 19-24 years Age 36-45 years Above Age 55 years

13%

11%

6% 2%

Current year base

0% All Users

Base: 25,060

Same series color as the current year graph, showing an increase of 5% in the proportion of 13 to 18 years age group

Change from previous year

Change from PY 10% 5%

5%

1%

2%

1%

0% -5% -10%

-5%

-4%

Base: 25,060(CY), 20,268(PY)

Current year base

Previous year base

25

Online Shopping

A blank in this row means that this attribute was not included in last year’s survey & therefore no “change over previous year” can be presented Fields marked with * means that the field is added this year hence not comparable to last year

Table: Booking travel tickets Website Makemytrip Yatra*

IRCTC Google

Yahoo Rediff

Indiatimes

Travelguru

Travel

Cleartrip*

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

21%

20%

3%

0.9%

26%

18%

13%

12%

-4.1%

-6.5%

9%

9%

23%

12%

2%

13%

21%

17%

15%

15%

4%

4%

11%

16%

-29.2%

-24.0%

-36.0%

-32.2%

-24.2%

-25.0%

5%

6%

77%

3%

2%

10%

-0.1%

0.1%

49%

-3.4%

-2.6%

4%

4%

4%

2%

65%

1%

8%

-2.8%

-9.1%

-2.1%

49%

-5.0%

-1.6%

2%

19%

0.4%

1%

2%

5%

-3.9%

12%

-4.0%

-4.4%

-4.5%

-1.3%

2%

3%

0.1%

3%

18%

3%

-2.3%

-0.2%

-3.7%

-1.0%

13%

-1.4%

4%

2%

0.6%

2%

4%

3%

3%

1%

0.6%

2%

3%

2%

2%

2%

5%

0.1%

1%

2%

0.4%

0.4%

5%

-1.8%

-0.8%

1%

3%

2%

0.8%

0.3%

2%

2%

3%

2%

0.8%

0.3%

2%

2%

Base: 5,855(CY), 4,128(PY)

Previous year base

Current year base

Table: Popular online shopping website Website

Current Year

Ebay Rediff Google Yahoo Indiatimes Futurebazaar* Sify Shopping Indiaplaza Onlineshopping Base: 7,261(CY), 8,469(PY)

34% 25% 8% 7% 7% 6% 2% 2% 1% 1%

Change from PY -4% -4% 5% -0% -4% 0% 1% 0% 1%

Change from previous year figures

Current year figures

26

Current year figures Change from previous year figures

India Online 2007

Online buying behavior Table 7: Growth in online shopping and buying Year 2007

Active Internet Users (use internet at least once a month) Online Shoppers (visit shopping sites to search or buy) Online Buyers (buy from shopping sites) Active Online Buyers (buy online at least once a month)

Year 2006

Penetration Increase (millions) (%)

(millions)

(%)

(millions)

(%)

25.2

100%

22

100%

3.2

0%

19.1

76%

11.9

54%

7.3

22%

10.8

43%

6.1

28%

4.7

15%

2.2

9%

2.2

10%

0

-1%

27

Online Shopping

Graph 4: Frequency of buying online from home Current Year

Atleast once a month

Less than once a month

100% 80%

69%

60% 31%

40% 20% 0%

All Buyers

Base: 3,375

Graph 1: Frequency of buying online from home Change from PY 20%

13%

10% 0% -10% -20%

-13%

Base: 3,375(CY), 5,384(PY)

28

India Online 2007

Graph 5: Frequency of buying online from office Atleast once a month

Current Year

Less than once a month

100% 80% 56%

60%

44%

40% 20% 0% All Buyers

Base: 1,501

Graph 2: Frequency of buying online from office Change from PY 20%

13%

10% 0% -10% -20%

-13%

Base: 1,501(CY), 5,384(PY)

29

Online Shopping

Graph 6: Preferred mode of payment for online buying Current Year

60%

Credit card Direct debit /Online transfer Cash on delivery e-currency (Wallet 365, etc.) 54%

Debit card Cash Card Cheque / Demand draft Others 43%

40%

26%

26% 20%

20% 4%

4%

0%

0% All Buyers

Base: 3,495

Graph 3: Preferred mode of payment for online buying Change from PY 26%

30% 20%

14%

16%

10%

11% 4%

11%

4%

0% -10% -20%

-9%

Base: 3,495(CY), 5,384(PY)

30

India Online 2007

Graph 7: Perceived advantage of buying online Current Year

M ore variety / product choices Better price/bargain on the net Flexibility of shopping anytime Saves time and effort of going to the market 67% Convenience of home delivery

80%

59%

55%

60%

47%

42%

40% 20% 0% All Buyers

Base: 3,495

Graph 4: Perceived advantage of buying online Change from PY 50% 40% 30% 20% 10% 0%

41%

38% 26%

40%

30%

Base: 3,495(CY), 5,384(PY)

31

Online Shopping

Graph 8: Perceived concerns of buying online Current Year

60%

40%

35%

Delayed delivery Damaged goods delivered Product/Quality not same as ordered Hidden cost / Charged more than displayed Transaction failed but still charged Credit card misused Never faced any issue 40% 25%

27%

25% 15%

20%

10%

0% All Buyers

Base: 3,495

32

India Online 2007

Graph 9: Key Reasons for not buying online Never felt the need to do so Don't have a credit card Prices on the net are higher Not aware of any online shopping portal Requires too much time and effort Fear of misuse of credit card Lack fun of physical shopping Lack of choices and variety of products

Current Year

80% 60%

50% 42%

30%

40% 19% 20%

9%

16%

12%

17%

0% All Shopping Users

Base: 7,393

Graph 5: Key Reasons for not buying online Change from PY 8%

10%

4%

5% 0% -5% -10%

-1%

-1% -9%

-15%

-4%

-2% -11%

Base: 7,393(CY), 3,085(PY)

33

Online Shopping

Table 8: Popular online shopping website Website

Current Year

Ebay Rediff Google Yahoo Indiatimes Futurebazaar* Sify Shopping Indiaplaza Onlineshopping

34% 25% 8% 7% 7% 6% 2% 2% 1% 1%

Change from PY -4% -4% 5% -0% -4% 0% 1% 0% 1%

Base: 7,261(CY), 8,469(PY)

34

India Online 2007

Demographic Profile of Net Users Chart 10: Gender breakup Male

Current Year 100%

85%

84%

Female 83%

80%

76%

84%

82%

60% 40%

16%

17%

Rediff

Google

15%

20%

24%

19%

16%

0% Ebay

Yahoo

Indiatimes

All Shopping Users

Base: 10,888

Chart 6: Gender breakup Change from PY 10%

7%

6%

5%

3%

3%

1%

0% -5% -10%

-7%

-3%

-3% -6%

2%

-1% -2%

Base: 10,888(CY), 8,469(PY)

35

Online Shopping

Chart 11: Age group distribution Current Year

Age 13-18 years

Age 19-24 years

Age 25-35 years

60% 40% 20%

35%

45% 34%

39%

27% 14%

11%

42%

37% 35%

36%

21%

13%

8%

6%

37% 32% 10%

0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 10,888

Chart 7: Age group distribution Change from PY 10% 5% 0%

7% 0%

-5% -10% -15%

2%

6%

6% 0%

-4%

5%

0% -4%

-3%

-1%

-1% -1% -3%

-2%

-6%

-11%

Base: 10,888(CY), 8,469(PY)

36

India Online 2007

Chart 12: City class - by population size Upto 1 Lakh

Current Year

1-5 Lakhs

5-10 Lakhs

Above 10 Lakhs

80% 60% 40% 20%

46% 30% 14% 11%

48% 27% 16% 10%

62% 43% 34% 13% 10%

46% 26% 14% 14%

47% 17% 14% 7%

27% 15% 11%

0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 10,888

37

Online Shopping

Chart 13: City class - by market size Metro

Current Year

Urban uptowns

Emerging Towns

60% 50%

53% 40%

40%

40% 30% 20%

Others

29%

31%

34%

36% 39%

31%

26%

17% 15%

15% 14%

17% 13%

14% 13%

Ebay

Rediff

Google

Yahoo

10%

40%

35%

15% 14%

12% 9%

0% Indiatimes

All Shopping Users

Base: 10,888

Chart 8: City class - by market size Change from PY 40% 20% 0% -20%

12%

18%

-9%

20% 4%

6%

2% -5%

28%

-7% -2% -10%

-11% -22%

-3% -2% -15%

16%

-4% -16%

17% -1% -5% -11%

-40%

Base: 10,888(CY), 8,469(PY)

38

India Online 2007

Table 9: Top 10 cities Cities Delhi

Mumbai

Bangalore

Hyderabad

Chennai

Kolkata

Pune

Ahmadabad

Lucknow

Coimbatore

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

14%

12%

10%

10%

22%

13%

-1.9%

-3.2%

0.1%

-4.6%

-3.7%

-3.6%

11%

11%

9%

9%

13%

11%

-4.7%

-5.9%

-6.5%

-2.6%

-5.7%

-5.5%

6%

9%

7%

5%

11%

7%

-4.5%

-0.9%

-5.4%

-3.3%

-3.0%

-3.4%

7%

7%

6%

6%

5%

6%

0.2%

-1.6%

-2.1%

-0.4%

1%

-1.3%

5%

4%

4%

5%

3%

5%

-0.3%

-0.9%

-2.6%

-0.6%

2%

-0.5%

3%

3%

2%

3%

4%

3%

-2.2%

-2.5%

-1.9%

-3.1%

0.5%

-1.9%

2%

3%

3%

2%

4%

3%

-2.3%

-1.0%

-1.7%

-1.7%

-0.6%

-1.4%

2%

1%

0.4%

2%

3%

2%

-0.8%

-0.5%

-0.5%

0.3%

-0.9%

-0.6%

1%

1%

2%

2%

3%

1%

-0.1%

-0.3%

-0.1%

0.1%

2%

-0.2%

0.6%

1%

0.8%

2%

0.5%

0.9%

-0.5%

-0.2%

-1.8%

-0.1%

0.3%

-0.3%

Base: 10,888(CY), 8,469(PY)

39

Online Shopping

Chart 14: Region-wise break-ups North

Current Year

East

South

West

60% 44% 40% 26% 20%

19% 11%

47%

42% 26%

21% 11%

43%

21% 19% 22% 13% 10%

42%

33% 28% 25% 30%

26%

22% 11%

10%

0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 10,888

Chart 9: Region-wise break-ups Change from PY 20% 10% 0%

10% 3% 4%

-10%

7% 2%

8%

-2% -8%

-20% -16%

10% 3% 0% -1%

-17%

-10%

7%

10% 3% -3% -10%

7% 0%

3%

-11%

Base: 10,888(CY), 8,469(PY)

40

India Online 2007

Table 10: Preferred language of reading Language English

Hindi

Tamil

Telugu

Marathi

Malayalam

Kannada

Gujarati

Bengali

Oriya

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

49%

47%

41%

33%

57%

44%

-22.1%

-12.0%

-26.3%

-17.7%

-0.3%

-18.7%

14%

16%

16%

20%

20%

17%

3%

2%

1%

-4.1%

-8.3%

1%

7%

5%

6%

9%

2%

6%

4%

2%

4%

5%

0.4%

3%

5%

8%

7%

5%

2%

6%

3%

4%

6%

1%

1%

3%

4%

5%

5%

4%

4%

4%

1%

0.8%

2%

-2.0%

0.1%

0.7%

4%

4%

6%

6%

3%

4%

2%

-1.4%

1%

0.7%

0.1%

0.5%

3%

4%

5%

6%

5%

4%

2%

0.2%

1%

5%

2%

1%

4%

2%

1%

6%

2%

4%

2%

1%

0.5%

5%

2%

2%

3%

3%

4%

5%

2%

3%

1%

1%

2%

3%

0.5%

2%

2%

2%

6%

1%

0.9%

2%

2%

0.9%

6%

0.9%

0.5%

1%

Base: 10,888(CY), 8,469(PY)

41

Online Shopping

Socio-Economic Profile Chart 15: Socio economic classification SEC A

Current Year

SEC B

SEC C

SEC D

50% 40% 30%

33% 31%

20%

19% 14%

10%

4%

33% 28% 24% 10% 5%

42% 38%

33% 30% 23% 22% 21% 21% 16% 14% 11% 10%

SEC E

27% 32% 22% 13% 6%

10% 7% 4%

0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 10,888

Chart 10: Socio economic classification Change from PY 20% 10%

10% 1%

0% -10%

-5% -5%

0%

15% 5% 4% 0% -3% -6%

-20%

1% 3% -2%

3% 0%

-4% -5%

5%

5% 5% -7%

2%

7% 0% 2%

-2% -5% -7%

-18%

Base: 10,888(CY), 8,469(PY)

42

India Online 2007

Chart 16: Highest educational qualification College but not Graduate

Current Year

Graduate & above - general stream

60%

Graduate & above - professional stream 43% 38% 37% 36% 32% 31% 27% 27% 25% 22% 23% 24%

44% 40%

33% 31% 24%

20%

21%

13%

0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 10,888

Chart 11: Highest educational qualification Change from PY 15%

10%

10%

10% 5%

7%

6% 3%

2%

1%

3%

5%

0%

4%

0% -5%

-3%

-2%

-4%

-2%

-2%

-2%

-4%

Base: 10,888(CY), 8,469(PY)

43

Online Shopping

Chart 17: Occupational break up Current Year

Employed 74%

74%

80% 60%

Unemployed

58%

56% 44%

42%

40%

62%

54% 46%

26%

38% 26%

20% 0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 10,888

Chart 12: Occupational break up Change from PY 15% 10% 5% 0% -5% -10% -15%

11% 7%

4%

-4% -10%

-7%

9%

6%

-6%

4% -4% -8%

Base: 10,888(CY), 8,469(PY)

44

India Online 2007

Chart 18: Function / field of occupation IT/SW

Current Year 60%

50%

MARCOM

52%

50%

Finance

Others

54%

53%

48%

40% 20%

23% 20% 7%

19% 19% 10%

Ebay

Rediff

24% 19% 7%

18% 16% 12%

25% 17%

10%

19% 19% 9%

0% Google

Yahoo

Indiatimes

All Shopping Users

Base: 6,698

45

Online Shopping

Chart 19: Head of the household Current Year

Head of the household

80% 60%

58% 42%

54% 46%

Ebay

Rediff

61% 39%

Not head of the household

56% 44%

56% 44%

54% 46%

Yahoo

Indiatimes

All

40% 20% 0% Google

Shopping Users

Base: 10,888

Chart 13: Head of the household Change from PY 40% 20%

17%

23%

21%

19%

25%

19%

0% -20% -40%

-17%

-23%

-21%

-19%

-25%

-19%

Base: 10,888(CY), 8,469(PY)

46

India Online 2007

Economic Profile Chart 20: Monthly family income Current Year

Upto Rs. 10K

10-30K

30-50K

Above 50K

60% 42% 40% 27% 20%

40% 34%

17% 14%

42% 41%

14% 12%

47%

40% 39%

41% 34%

18% 12% 18% 17% 9%

12% 5%

14% 12%

0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 9,316

Chart 14: Monthly family income Change from PY 20% 10% 0% -10% -20%

7% 5% 1%

5% 7% 3%

6% -4%

-13%

-15%

-30%

6%

-8%

5% 4% 3%

11% 6%

7%

3%3%

6%

-12%

-12% -23%

Base: 9,316(CY), 8,469(PY)

47

Online Shopping

Chart 21: Most expensive vehicle owned by the household Current Year

2 Wheeler

4 Wheeler

60% 40%

43% 32%

38%

31% 17%

17%

20%

51%

45%

45%

40% 39%

Don't own a vehicle

29% 24%

25% 17%

31%

18%

15%

0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 10,888

Chart 15: Most expensive vehicle owned by the household Change from PY 20% 10%

16% 8% 1%

5%

3% 2%-1%

6%

5%

1%

4%

0% -10% -20%

-3%

-5%

-3% -9%

-10%

-7%

-18%

Base: 10,888(CY), 8,469(PY)

48

India Online 2007

Chart 22: Ownership of credit cards (individually) Don't own a credit card 80%

Current Year 80%

62%

59%

58%

60% 38%

40%

Own a Credit Card 75%

42%

64%

41% 36%

25%

20%

20% 0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 10,888

Chart 16: Ownership of credit cards (individually) Change from PY 17%

20% 10% 0% -10%

7%

2% -2%

11% 3%

-7%

-20%

0%

0%

-3% -11% -17%

Base: 10,888(CY), 8,469(PY)

49

Online Shopping

Table 11: Household asset ownership Assets Color TV

Mobile Phone

Bank Account*

Fridge Cable TV connection/DTH Computer/Laptop

Camera*

Landline Phone

Life Insurance

Home

Washing Machine Music System/DVD/MP3* Debit Card

Credit Card

Fixed Deposits* Medical Insurance/CGHS Air Conditioner

Microwave

Mutual Funds

Demat Account* Share of Companies*

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

97%

93%

89%

6%

3%

9%

92%

97%

94%

7%

0.6%

4%

93%

93%

87%

1%

9%

8%

88%

95%

92%

3%

0.1%

4%

87%

87%

73%

79%

91%

85%

84%

78%

65%

72%

89%

79%

2%

6%

-0.4%

17%

14%

5%

79%

75%

64%

71%

83%

75%

-8.0%

-3.6%

-0.9%

1%

-0.9%

-5.3%

80%

68%

65%

67%

79%

72%

18%

17%

19%

25%

17%

17%

73%

68%

61%

65%

75%

67%

72%

62%

56%

63%

72%

66%

1%

-4.0%

-2.1%

10%

9%

-0.5%

69%

64%

50%

58%

76%

64%

2%

0.5%

7%

1%

11%

0.1%

69%

58%

55%

60%

62%

61%

-5.3%

-11.4%

-12.8%

-10.4%

-12.0%

-10.5%

66%

59%

51%

59%

70%

60%

1%

3%

-2.7%

13%

15%

2%

65%

59%

50%

54%

70%

58%

65%

63%

48%

48%

75%

58%

3%

7%

16%

9%

8%

2%

44%

44%

24%

27%

63%

39%

7%

7%

-4.8%

-0.5%

20%

3%

44%

34%

27%

35%

47%

37%

42%

36%

27%

27%

52%

36%

1%

0.1%

6%

-1.0%

10%

-0.8%

35%

24%

22%

20%

37%

27%

9%

3%

-5.5%

-0.1%

11%

3%

34%

26%

19%

25%

41%

26%

8%

4%

9%

5%

14%

3%

30%

23%

13%

19%

37%

25%

-3.4%

-5.2%

-0.6%

0.9%

-2.9%

-5.1%

27%

23%

14%

22%

36%

23%

26%

21%

13%

18%

34%

23%

50

India Online 2007

Video Camera*

IPod*

Chit Fund Deposits

28%

21%

20%

25%

30%

20%

17%

11%

10%

13%

17%

12%

11%

7%

7%

7%

5%

8%

-21.1%

-23.8%

-10.8%

-17.7%

-26.8%

-22.9%

Base: 10,888(CY), 8,469(PY)

51

Online Shopping

Chart 23: Current loan liabilities Current Year Home Loan

80% 60%

43%

40%

Car Loan

48%

46%

40% 20%

18% 5%

13% 3%

8% 4%

11% 3%

Business Loan

36% 25% 4%

43% 14% 4%

0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 10,888

52

India Online 2007

Net Usage Status Chart 24: Years of experience in using internet Up to 1 year

Current Year 100%

76%

80%

1-2 years

More than 2 years 87%

75%

63%

69%

59%

60% 40% 20%

14% 10%

13% 13%

19% 18%

24% 16%

7% 6%

15% 16%

0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 10,888

Chart 17: Years of experience in using internet Change from PY 15%

12%

10% 5% 0% -5%

0%

1%

-2%

4% -2% -3%

-10%

3% -1%

-2%

6%

-4% -2%

2%1%

-8%

-4%

-3%

Base: 10,888(CY), 8,469(PY)

53

Online Shopping

Chart 25: Place of accessing internet Current Year 100% 80% 60%

77% 74% 52%

Home

Place of work (office / school / college) 84%

59%

52%

81% 56% 52%

79% 62%

Cyber cafe

85% 71%

45%

45%

77% 64% 48%

40% 20% 0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 10,888

Chart 18: Place of accessing internet Change from PY 40% 30% 20% 10% 0% -10% -20%

21% 8% 6%

26% 17% 17% 11% 8%

32%

20%

5% -1%

17%

19% 4%

7% 2%

-9%

Base: 10,888(CY), 8,469(PY)

54

India Online 2007

Chart 26: Type of internet connection at home Current Year 80%

Regular Dial Up 69% 60%

73%

Broadband 68% 71%

Others 70%

60% 40% 20%

13% 10%

17%

21%

14%

9%

16%

10%

16%

11%

16%

9%

0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 6,929

Chart 19: Type of internet connection at home Change from PY 20%

14%

10%

12%

0%

-20%

-2% -14%

12% 1%

0%

0% -10%

9%

-9%

-1%

13% 3%

13%

-2% -8%

-13%

-11%

Base: 6,929(CY), 5,968(PY)

55

Online Shopping

Chart 27: Type of internet connection at office Regular Dial Up

Current Year

Broadband

Others

100% 80%

63%

65%

69%

60%

40% 20%

6%

15%

14%

6%

11%

3%

10%

62%

57%

60% 11%

6%

22%

14%

6%

0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 8,437

Chart 20: Type of internet connection at office Change from PY 20% 10%

6%

0% -10%

-7% -7%

6%

-3% -7%

-20%

6%

-7% -12%

15%

8%

5% -7% -7%

-2%

-5% -7%

-18%

Base: 8,437(CY), 6,682(PY)

56

India Online 2007

Chart 28: Service provider subscribed to at home Current Year

BSNL/Sancharnet

Airtel/Bharti

Local Cable Operator

60% 40% 20%

32% 18% 11%

40%

36%

34% 19%

16%

10%

7%

35%

33%

14% 8%

21%

17%

10%

9%

0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 6,929

Chart 21: Service provider subscribed to at home Change from PY 20% 15% 10% 5% 0% -5% -10%

7%

-4%

14%

10%

11%

9%

8%

-4%

7%

-8%

8%

10%

8%

9% 6%

2% -5%

-2%

Base: 6,929(CY), 6,054(PY)

57

Online Shopping

Chart 29: Service provider subscribed to at office Current Year

BSNL/Sancharnet

Airtel/Bharti

40%

20%

32%

30%

26%

25%

18%

15% 6%

Local Cable Operator

23% 19%

17%

4%

3%

27%

10% 6%

16% 4%

4%

0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 8,437

Chart 22: Service provider subscribed to at office Change from PY 20% 10% 0%

0%

1%

7%

6% 2%

4%

3%

5%

6%

-1%

-10% -20%

14%

7%

4%

0%

5%

4%

-2%

-12%

Base: 8,437(CY), 6,658(PY)

58

India Online 2007

Net Usage Dynamics Chart 30: Frequency of accessing internet from home At least once daily Less than once a week

Current Year 100%

89%

86%

87%

Weekly, but not daily 88%

82%

80%

86%

60% 40% 10%

20% 0%

1%

Ebay

13% 1% Rediff

11%

2%

Google

16% 1% Yahoo

11%

13% 1%

1%

Indiatimes

All Shopping Users

Base: 6,706

Chart 23: Frequency of accessing internet from home Change from PY 20% 10% 0% -10%

5% -1% -4%

10%

13%

11% 0%

7% -1%

-1%

-3% -7%

-20%

1%0%

-14%

-11%

-2% -6%

Base: 6,706(CY), 6,038(PY)

59

Online Shopping

Chart 31: Frequency of accessing internet from office Current Year

At least once daily Less than once a week

100%

88%

89%

89%

Weekly, but not daily 85%

93%

88%

80% 60% 40% 9%

20% 0%

10% 1%

3%

Ebay

Rediff

8%

12% 3%

2%

Google

Yahoo

11%

7%

2%

1% Indiatimes

All Shopping Users

Base: 7,618

Chart 24: Frequency of accessing internet from office Change from PY 6% 4%

2%

2% 0% -2% -4% -6%

3%

4% 2%

2% 0% -2%

-1%

-2%

2%

1% 0% -1%

-1%

-1%

-3%

0%

-4%

Base: 7,618(CY), 6,527(PY)

60

India Online 2007

Chart 32: Time of the day accessing internet from home 9.00 AM-6.00 PM Throughout the Day

Current Year

6.00 PM - 12.00 Midnight

80% 60% 40% 20%

62%

55%

53% 24% 15%

17%

50%

18%

24%

22%

49% 21% 21%

13%

18%

54%

17%

21%

0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 6,569

Chart 25: Time of the day accessing internet from home Change from PY 20% 10% 0% -10%

6%

5% -3% -5%

-1% -6%

-20%

10% 6%

-12%

12%

14% 6%

-2% -10%

-2%

-1% -5%

-14%

Base: 6,569(CY), 5,926(PY)

61

Online Shopping

Chart 33: Time of the day accessing internet from office 9.00 AM-6.00 PM Throughout the Day

Current Year 100% 80% 60%

56%

20%

63%

53% 34%

40%

6.00 PM - 12.00 Midnight

34%

8%

10%

Ebay

Rediff

45% 45%

48% 32% 17%

53% 33%

24% 11%

7%

11%

Yahoo

Indiatimes

All Shopping Users

0% Google

Base: 7,620

Chart 26: Time of the day accessing internet from office Change from PY 20% 10% 0% -10%

5%

4% -1% -3%

-4%

11% 9%

-1%

-20%

13% 2%

9% -1%

-2%

-9%

3% 1% -3%

-20%

-30%

Base: 7,620(CY), 6,524(PY)

62

India Online 2007

Chart 34: Duration of PC usage from home Current Year

Light users

Medium users

Heavy users

100% 80%

74%

67%

62%

60% 40%

22% 12%

23%15%

20%

66%

61%

59%

23%19%

20% 18%

22% 12%

16% 10%

0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 7,158

Chart 27: Duration of PC usage from home Change from PY 10% 5% 0% -5%

8%

6% 2%

2%

1%

0% -4%

4% 0%

-1%

-10%

7%

-6%

-3% -5%

-1%

-1% -3%

-7%

Base: 7,158(CY), 6,635(PY)

63

Online Shopping

Chart 35: Duration of internet usage from home Current Year

Light users

Medium users

Heavy users

60% 40%

34% 34% 32%

43%

42% 35%

33% 34% 33%

34% 23%

23%

20%

42% 32% 26%

40% 35% 25%

0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 6,648

Chart 28: Duration of internet usage from home Change from PY 20%

14%

13%

10% 0% -10%

6% 0% -4% -9%

-6%

-20%

3%

8%

1%

0%

-1%

-3%

-7%

5% -1% -4%

-14%

Base: 6,648(CY), 5,918(PY)

64

India Online 2007

Chart 36: Duration of PC usage from office Current Year

Light users

Medium users

Heavy users

100% 80%

40% 20%

53%

51%

60%

26% 23%

25% 23%

55%

52% 27% 21%

38%

50%

43%

20%

24% 22%

28% 23%

0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 7,845

Chart 29: Duration of PC usage from office Change from PY 10% 5%

7% 2% 3%

0% -5%

0% 0% -1%

-5%

-10%

3%

7% 2%

1%

0%

-4% -9%

-7%

2%

1% -3%

Base: 7,845(CY), 6,802(PY)

65

Online Shopping

Chart 37: Duration of internet usage from office Current Year

Light users

Medium users

60%

48%

43% 40%

35% 38% 27%

Heavy users

31% 26%

37%

33% 30%

40% 30% 22%

20%

43% 38%

23%

31% 26%

0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 7,430

Chart 30: Duration of internet usage from office Change from PY 15% 10% 5%

3%

0% -5% -10%

8%

8%

-3% -4%

12%

2%

9% 0%

-1% -2% -10%

-6% -6%

4%

0%

-4% -9%

-15%

Base: 7,430(CY), 6,435(PY)

66

India Online 2007

Chart 38: Time spent by internet users on watching TV Light users

Current Year

Medium users

Heavy users

60% 40%

45% 41%

20%

45% 42%

13%

47% 38%

43% 38%

43% 43%

19%

14%

13%

44% 43%

13%

14%

0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 9,684

Chart 31: Time spent by internet users on watching TV Change from PY 20% 10% 0% -10%

6% 1%

8% 0%

2%

2%

-2% -7%

13% 1% -3%

-10%

2%

3% -4% -9%

-2%-2%

-20%

Base: 9,684(CY), 7,918(PY)

67

Online Shopping

Chart 39: Time spent by internet users on reading newspaper Light users

Current Year 60%

46% 42%

40% 20%

46% 43%

12%

Medium users 47% 38%

44% 41%

15%

11%

Heavy users 47%

42% 41%

41%

17%

14%

12%

0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 9,882

Chart 32: Time spent by internet users on reading newspaper Change from PY 40%

27%

20%

30%

27%

10%

10%

15%

29% 12%

28% 14%

27% 10%

0% -20% -40%

-37%

-39%

-60%

-42%

-41%

-42%

-37%

Base: 9,882(CY), 8,076(PY)

68

India Online 2007

Chart 40: Time spent by internet users on listening to radio Light users

Current Year

Medium users

Heavy users

100% 80%

74%

74%

73%

73%

74%

69%

60% 40%

20%

17% 9%

20%

20%

19%

18% 13%

6%

8%

18% 8%

7%

0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 6,587

Chart 33: Time spent by internet users on listening to radio Change from PY 10% 5%

7% 2%

0% -5%

-1%

4%

3%

0% -3%

-1% -4%

3%

-3% -6%

2%

2%

-4%

3% -2% -1%

-10%

Base: 6,587(CY), 5,494(PY)

69

Online Shopping

Preferred Net Activities Table 12: Popularity of various internet activities Website

Emailing

Job Search

Instant messaging

Check news

Music

Chatting

Check Sports

E-greetings

Online games

Dating/Friendship Mobile contents (ring tones / games, etc.)* Search work related info

Matrimonial search Educational / Learning material Search for product information Check financial info

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

97%

97%

93%

95%

97%

96%

3%

-0.3%

0.5%

4%

0.8%

0.5%

84%

86%

97%

97%

83%

75%

28%

36%

34%

39%

26%

21%

83%

79%

97%

96%

79%

65%

33%

40%

57%

60%

40%

22%

79%

81%

97%

95%

84%

65%

23%

22%

35%

42%

29%

8%

79%

76%

95%

97%

76%

63%

19%

23%

40%

44%

16%

6%

72%

59%

67%

64%

61%

62%

10%

7%

13%

3%

10%

5%

74%

76%

96%

95%

75%

60%

34%

35%

47%

57%

30%

19%

69%

64%

60%

58%

69%

60%

-0.9%

3%

-9.2%

4%

-0.9%

-4.8%

73%

73%

96%

96%

73%

57%

30%

33%

48%

55%

41%

16%

70%

70%

96%

94%

64%

54%

38%

43%

72%

52%

44%

24%

71%

71%

96%

96%

69%

53%

56%

56%

46%

53%

62%

52%

-5.2%

2%

-1.4%

10%

3%

-4.5%

65%

70%

92%

95%

63%

50%

48%

53%

76%

75%

44%

32%

62%

65%

97%

96%

64%

50%

0.8%

11%

34%

52%

4%

-7.3%

57%

54%

48%

40%

63%

50%

5%

8%

8%

7%

8%

2%

63%

69%

94%

93%

74%

48%

39%

50%

81%

77%

47%

27%

70

India Online 2007

53%

50%

44%

55%

49%

48%

-2.1%

-2.5%

-9.2%

6%

-1.8%

-5.4%

60%

66%

96%

95%

66%

48%

21%

28%

70%

54%

29%

9%

57%

54%

42%

41%

73%

47%

13%

12%

20%

7%

21%

6%

64%

62%

93%

94%

69%

47%

53%

42%

40%

46%

45%

42%

11%

10%

10%

4%

11%

4%

54%

59%

92%

93%

58%

39%

39%

47%

72%

79%

40%

25%

40%

35%

30%

36%

41%

34%

26%

23%

15%

21%

24%

20%

43%

40%

28%

32%

55%

34%

3%

8%

7%

7%

17%

-0.6%

Check business/Financial news*

38%

38%

27%

28%

48%

33%

Buy other than travel products*

40%

43%

16%

15%

57%

32%

Check health & lifestyle info

36%

37%

31%

34%

40%

32%

-0.8%

-0.1%

-18.1%

-6.3%

1%

-6.0%

41%

31%

34%

35%

38%

31%

37%

30%

29%

33%

37%

29%

38%

29%

30%

34%

35%

29%

8%

-0.6%

-6.4%

8%

7%

-0.7%

Business/professional networking

35%

32%

29%

31%

39%

29%

11%

13%

14%

4%

15%

8%

Check personal travel related info

35%

31%

25%

28%

46%

28%

11%

9%

5%

9%

17%

5%

Look for Seminar/workshops

31%

28%

24%

31%

27%

26%

6%

6%

-14.5%

5%

-2.4%

2%

34%

29%

23%

26%

46%

25%

7%

7%

11%

12%

20%

2%

26%

24%

19%

23%

33%

20%

22%

22%

18%

24%

20%

19%

8%

8%

6%

4%

6%

5%

20%

18%

12%

20%

28%

15%

-2.4%

2%

1%

-1.0%

6%

-4.1%

Screensavers/wallpapers

Astrology

Buy travel products Social networking / Communities* Share pictures

Check real estate info

Check hobby related info

Net banking

Movies*

Check / read blogs*

Check cinema content

Online bill payment Check business travel related info* Adult content

Online stock trading

71

Online Shopping

Net telephony

Comment on blog post* Local language website usage Have a blog site of own*

21%

16%

18%

15%

16%

14%

4%

5%

3%

2%

3%

0.7%

19%

13%

14%

18%

14%

13%

13%

15%

16%

16%

11%

12%

-38.5%

-41.1%

-44.6%

-50.5%

-41.9%

-43.0%

10%

6%

8%

5%

8%

7%

Base: 10,662(CY), 8,450(PY)

72

India Online 2007

Chart 41: Professional activities Current Year

100% 80% 60%

Emailing - work related

86% 87% 88% 79% 84% 83%

Job Search

97% 97% 84%

Instant messaging

97% 96% 85%

89% 83% 79%

Yahoo

Indiatimes

85% 75% 65%

`

40% 20% 0% Ebay

Rediff

Google

All Shopping Users

Base: 10,888

Chart 34: Professional activities Change from PY 80% 60% 40% 20% 0% -20%

33% 28% -3%

57%

40% 36%

-3%

34%

-3%

60% 39%

-2%

40% 26% -4%

21% 22% -6%

Base: 10,888(CY), 8,468(PY)

73

Online Shopping

Chart 42: Personal activities Dating/Friendship Check hobby related info

Current Year

96% 92%

100% 80%

70% 65%

60%

40%

Matrimonial search 94% 95%

70% 70% 35%

40%

64% 63% 41%

36%

30%

54%50% 34%

20% 0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 10,888

Chart 35: Personal activities Change from PY 80% 60% 40% 20%

48% 38% 26%

72%76% 53% 43% 23%

75% 52%

15%

44% 44% 21%

24%

32% 24% 20%

0%

Base: 10,888(CY), 8,469(PY)

74

India Online 2007

Chart 43: Downloading activities Online games Current Year 100% 73% 71% 80% 60%

Mobile contents (ring tones/games)

41%

40%

96%96%

96% 96%

73% 71%

73% 69%

34%

31%

Movies

57% 53%

38%

35%

31%

20% 0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 10,888

Chart 36: Downloading activities 80%

Change from PY

60% 40% 30%34%

41%

31% 33%37%

20%

70% 48%

34%

59% 55% 35%

41% 34% 38%

31% 18% 16%

0%

Base: 10,888(CY), 8,468(PY)

75

Online Shopping

Chart 44: E-commerce related activities Current Year

E-greetings

Buy non-travel products 94%

100% 80% 60% 40%

72%

66%

42%

65%

70%

60%

Check financial info

94% 70%

76% 58%

58%

44% 16%

15%

Google

Yahoo

20%

61% 49% 33%

0% Ebay

Rediff

Indiatimes

All Shopping Users

Base: 10,707

Chart 37: E-commerce related activities Change from PY 100% 80% 60% 40% 20% 0% -20%

42% 2%

41%

82%

51% 44% 5%

16% -9%

78% 15% 4%

58% 49% 0%

33% 28% -4%

Base: 10,707(CY), 8,462(PY)

76

India Online 2007

Chart 45: Online shopping Current Year

Buyers

Non-Buyers

100% 80% 60%

62%

59% 41%

40%

61% 38%

39%

64%

77% 57%

36%

44% 23%

20% 0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 10,888

77

Online Shopping

Chart 46: Blogging activities Current Year 80% 59%

60% 40% 20%

37%

Check / read blogs Have a blog site of own 68% 66%

30%

19% 10%

13% 6%

29% 14% 8%

Comment on blog post None of the above 63% 37%

33% 18% 5%

67%

62%

14% 8%

29% 13% 7%

0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 10,888

78

India Online 2007

Chart 47: Member of an online community Current Year 60%

56% 44%

Not a member of any online community Member of an online community 59% 41%

52% 48%

57% 43%

50%

50%

56% 44%

40% 20% 0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 10,888

79

Online Shopping

Table 13: Membership by type of online community Type Of Community

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

12%

6%

6%

3%

14%

8%

Computers & Internet

8%

7%

7%

4%

4%

6%

Romance & Relationships

6%

5%

4%

6%

5%

5%

Business / Professional community

3%

4%

4%

2%

5%

4%

Music

4%

3%

3%

4%

3%

3%

Schools & Education

3%

2%

6%

3%

1%

3%

Games

3%

2%

2%

4%

2%

3%

Individuals

2%

2%

3%

1%

3%

2%

Arts & Entertainment

2%

2%

3%

2%

2%

2%

Company

2%

2%

1%

2%

1%

2%

Cultures & Community

1%

2%

4%

2%

2%

2%

Travel

1%

1%

0.9%

0.7%

2%

0.9%

Religion & Beliefs

1%

0.9%

0.7%

2%

0.5%

0.8%

Health, Wellness & Fitness

1%

0.5%

1%

0.6%

0.3%

0.7%

Science & History

1%

0.6%

0.8%

3%

0.6%

0.7%

Automotive

1%

0.5%

0.2%

0.5%

0.8%

0.6%

Family & Home

0.3%

0.5%

0.8%

2%

0.5%

0.5%

Fashion & Beauty

0.7%

0.3%

1%

0.4%

0.6%

0.5%

Countries & Regional

0.6%

0.5%

0.4%

0.5%

0.6%

0.4%

Hobbies & Crafts

0.3%

0.2%

0.4%

0.3%

0.2%

0.4%

Recreation & Sports

0.6%

0.3%

0.0%

0.1%

0.2%

0.3%

Cities & Neighborhoods

0.1%

0.2%

0.0%

0.5%

0.8%

0.2%

Gay, Lesbian & Bi

0.2%

0.4%

0.0%

0.5%

0.3%

0.2%

Government & Politics

0.1%

0.2%

0.0%

0.3%

0.0%

0.2%

Pets & Animals

0.1%

0.3%

0.5%

0.4%

0.5%

0.2%

Food, Drink & Wine

0.2%

0.1%

0.0%

0.0%

0.0%

0.1%

Alumni & Schools

Base: 10,888

80

India Online 2007

Most Used Websites For Table 14: Most used local language websites (other than English) Website

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Tamil

27%

13%

12%

11%

30%

19%

Hindi

15%

19%

16%

21%

26%

19%

Malayalam

16%

17%

17%

9%

11%

16%

Telugu

13%

18%

17%

4%

1%

13%

Marathi

12%

12%

9%

8%

17%

11%

Kannada

5%

5%

18%

17%

1%

7%

Bengali

6%

4%

4%

11%

9%

6%

Gujarati

3%

3%

0.0%

13%

0.0%

3%

Oriya

0.0%

2%

0.0%

0.0%

2%

1%

Konkani

0.0%

2%

0.0%

0.0%

0.0%

0.9%

Base: 1,134

81

Online Shopping

Preferred Net Activities Table 15: Online activities desired in other languages Activity

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Email

61%

64%

71%

70%

61%

62%

Chatting

50%

46%

57%

52%

42%

47%

Entertainment

50%

48%

49%

48%

48%

46%

Search information

36%

37%

35%

36%

37%

34%

Online news

38%

36%

38%

36%

38%

32%

Online learning / education

34%

34%

40%

37%

34%

32%

Astrology

25%

28%

28%

25%

30%

24%

Online shopping

29%

28%

21%

17%

33%

20%

Travel related

20%

21%

19%

19%

27%

18%

Matrimony

16%

17%

17%

17%

17%

15%

Blog

19%

14%

13%

10%

22%

13%

Not Interested

20%

20%

14%

14%

19%

20%

Base: 10,888

82

India Online 2007

Problems Faced While Surfing the Internet Chart 48: Problems faced while surfing the internet Current Year 80% 60%

Slow website opening

Spam / junk mails

59% 60% 57%

61% 56% 52%

62% 58% 44%

Ebay

Rediff

Google

40%

65% 49% 39%

Virus / spyware

62% 60%

62% 52%

52%51%

20% 0% Yahoo

Indiatimes

All Shopping Users

Base: 10,888

83

Online Shopping

Websites Table 16: Top of mind unaided recall - all websites Website Google

Yahoo

Rediff

Orkut*

Gmail*

Hotmail

Indiatimes

MSN

Contest2win*

Moneycontrol

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

37%

23%

54%

16%

35%

30%

7%

2%

24%

7%

14%

6%

27%

26%

21%

61%

26%

28%

-7.3%

-2.6%

-4.0%

1%

-6.2%

-6.4%

7%

24%

5%

5%

9%

11%

-3.1%

-5.0%

-8.4%

2%

3%

-4.5%

6%

4%

2%

4%

2%

5%

3%

4%

3%

0.7%

4%

3%

2%

1%

0.2%

0.6%

3%

2%

-1.5%

-3.9%

-1.4%

-4.3%

-1.5%

-2.5%

0.9%

1%

0.4%

0.9%

6%

1%

-4.4%

-1.4%

-0.4%

0.1%

-15.9%

-4.9%

0.8%

0.4%

0.3%

0.4%

1%

0.6%

-3.0%

-1.5%

-0.4%

-3.3%

-0.9%

-2.3%

0.5%

1%

0.0%

0.3%

1%

0.6%

0.3%

0.1%

0.1%

0.0%

1%

0.5%

-0.4%

-1.6%

-1.3%

-0.6%

0.5%

-0.5%

Base: 10,662(CY), 8,450(PY)

84

India Online 2007

Table 17: Most used website - all websites Website

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Google

36%

23%

59%

13%

35%

31%

Yahoo

23%

22%

20%

63%

19%

26%

Rediff

7%

26%

5%

5%

9%

11%

Orkut

10%

5%

5%

5%

3%

8%

Gmail

3%

5%

6%

1%

6%

4%

Hotmail

2%

1%

0.3%

0.6%

4%

1%

Indiatimes

0.6%

0.8%

0.3%

0.4%

9%

1%

Wikipedia

0.3%

0.4%

0.0%

0.4%

0.4%

0.6%

Ebay

2%

0.0%

0.0%

0.0%

0.0%

0.5%

Moneycontrol

1%

0.5%

0.1%

0.0%

2%

0.5%

Base: 10,782

85

Online Shopping

Most Used Websites For Table 18: Preferred websites - emailing Website Yahoo

Gmail

Rediff

Hotmail

Indiatimes

Sify

Sancharnet/ BSNL*

VSNL

Lycos*

AOL*

Others

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

57%

36%

54%

75%

40%

52%

15%

16%

13%

7%

9%

16%

24%

21%

29%

8%

26%

21%

6%

8%

1%

3%

13%

7%

10%

37%

14%

7%

15%

18%

-6.7%

-6.5%

-1.9%

-6.6%

5%

-6.1%

7%

4%

3%

2%

12%

6%

-4.4%

-3.6%

-1.5%

-3.0%

2%

-3.3%

1%

0.8%

0.1%

0.7%

6%

1%

-6.6%

-9.3%

-6.6%

-2.5%

-22.7%

-9.4%

0.2%

0.7%

0.4%

2%

0.4%

0.9%

-2.3%

-3.6%

-0.6%

-0.7%

-4.5%

-3.2%

0.1%

0.5%

0.1%

4%

0.5%

0.6%

0.5%

0.2%

0.5%

0.2%

1%

0.6%

-0.6%

-1.2%

0.3%

-0.3%

-0.4%

-0.5%

0.1%

0.0%

0.1%

0.4%

0.0%

0.2%

0.0%

0.0%

0.1%

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

-2.2%

0.0%

-2.6%

0.0%

Base: 10,888(CY), 8,469(PY)

86

India Online 2007

Email Usage Chart 49: Multiple user shares of email websites Current Year 94%

100% 80% 60%

Gmail

73% 57%

88% 87% 62%

Rediff

Yahoo 94%

92%

71%

68% 56%

40%

90%

86%

63% 58%

55%

44% 42%

20% 0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 10,888

Chart 38: Multiple user shares of email websites Change from PY 40% 30% 20% 10% 0%

35% 27%

23% 5%

2%

2%

27% 3%

-10%

3% 8%

24% 4%

16% 2%

21%

1%

1% -3%

Base: 10,888(CY), 8,469(PY)

87

Online Shopping

Chart 50: Number of email accounts and average per capita email ids Current Year

2 email ids

3 email ids

4 email ids

40%

20%

28% 23% 21%

30% 22%

31%

19%

22%

29% 26%

18%

13%

25% 23% 18%

28% 26% 18%

0% Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Base: 10,888

Chart 39: Number of email accounts and average per capita email ids Change from PY 10% 5%

3%

5%

6%

7%

8% 3%

2%

6%

5%

3% 1% 2%

1%

0% -5%

-4%

-4%

-10%

-1%

-2% -8%

Base: 10,888(CY), 8,469(PY)

88

India Online 2007

Most Used Websites For Table 19: Info search (English) Website

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Google

77%

73%

92%

39%

87%

77%

Yahoo

9%

7%

5%

57%

4%

9%

English

3%

1%

0.0%

1%

0.5%

3%

0.7%

11%

0.5%

0.5%

0.5%

2%

Wikipedia

2%

0.8%

0.4%

0.6%

0.7%

1%

Dictionary

1%

1%

0.7%

0.0%

0.6%

1%

MSN

0.9%

0.5%

0.4%

0.5%

0.3%

0.8%

Indiatimes

0.1%

0.4%

0.3%

0.0%

6%

0.5%

BBC

0.7%

0.1%

0.1%

0.0%

0.0%

0.5%

Timesofindia

0.3%

0.3%

0.0%

0.0%

0.0%

0.3%

Rediff

Base: 6,456

89

Online Shopping

Table 20: Info search (local language) Website

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Google

73%

73%

97%

81%

71%

75%

Guruji

1%

2%

0.0%

0.0%

2%

2%

Manoramaonline

2%

2%

1%

7%

4%

2%

Kerala

2%

1%

0.0%

0.0%

1%

2%

Eenadu

3%

1%

0.0%

0.0%

0.0%

1%

Khoj

2%

0.7%

0.1%

0.2%

0.2%

1%

Webduniya

2%

2%

0.0%

0.9%

0.6%

1%

Webulagam

1%

0.2%

0.0%

2%

0.0%

0.7%

Jagran

0.0%

1%

0.1%

0.0%

1%

0.5%

Chennaionline

0.6%

0.1%

0.0%

1%

0.0%

0.4%

Base: 3,153

90

India Online 2007

Table 21: Job search Website Naukri

Monster

Timesjobs

Google

Yahoo

Rediff

Indiatimes

Jobsahead

Freshersworld

Jobs

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

39%

43%

18%

23%

49%

37%

-13.7%

-2.1%

-41.9%

-11.3%

-3.7%

-13.0%

30%

25%

24%

25%

20%

27%

10%

7%

8%

6%

2%

9%

15%

13%

9%

6%

13%

14%

8%

4%

6%

-7.6%

9%

7%

3%

2%

34%

4%

5%

5%

0.9%

-0.2%

29%

-0.1%

0.6%

2%

2%

2%

2%

27%

0.3%

3%

-0.4%

-3.3%

1%

23%

-1.0%

-0.3%

0.6%

6%

0.4%

3%

0.3%

2%

-1.7%

2%

-7.0%

-0.4%

-1.4%

-1.3%

1%

2%

2%

1%

5%

2%

-0.3%

0.2%

1%

-0.3%

3%

0.1%

2%

2%

0.6%

0.0%

0.8%

1%

-2.5%

-5.1%

-3.2%

-9.6%

-2.2%

-4.0%

1%

0.3%

1%

2%

0.5%

1%

-0.1%

-2.6%

-0.8%

0.9%

-0.2%

-0.4%

0.6%

0.5%

2%

2%

0.2%

1%

-0.5%

0.1%

2%

0.8%

0.0%

0.4%

Base: 8,130(CY), 6,295(PY)

91

Online Shopping

Table 22: Booking travel tickets Website Makemytrip

Yatra*

IRCTC

Google

Yahoo

Rediff

Indiatimes

Travelguru

Travel

Cleartrip*

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

21%

20%

3%

0.9%

26%

18%

13%

12%

-4.1%

-6.5%

9%

9%

23%

12%

2%

13%

21%

17%

15%

15%

4%

4%

11%

16%

-29.2%

-24.0%

-36.0%

-32.2%

-24.2%

-25.0%

5%

6%

77%

3%

2%

10%

-0.1%

0.1%

49%

-3.4%

-2.6%

4%

4%

4%

2%

65%

1%

8%

-2.8%

-9.1%

-2.1%

49%

-5.0%

-1.6%

2%

19%

0.4%

1%

2%

5%

-3.9%

12%

-4.0%

-4.4%

-4.5%

-1.3%

2%

3%

0.1%

3%

18%

3%

-2.3%

-0.2%

-3.7%

-1.0%

13%

-1.4%

4%

2%

0.6%

2%

4%

3%

3%

1%

0.6%

2%

3%

2%

2%

2%

5%

0.1%

1%

2%

0.4%

0.4%

5%

-1.8%

-0.8%

1%

3%

2%

0.8%

0.3%

2%

2%

Base: 5,855(CY), 4,128(PY)

92

India Online 2007

Table 23: Online shopping (other than travel tickets) Website Ebay

Rediff

Google

Yahoo

Indiatimes

Futurebazaar

Sify

Shopping

Indiaplaza

Onlineshopping

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

100%

0.0%

0.0%

0.0%

0.0%

34%

0.0%

0.0%

0.0%

0.0%

0.0%

-11.5%

0.0%

100%

0.0%

0.0%

0.0%

25%

0.0%

0.0%

0.0%

0.0%

0.0%

9%

0.0%

0.0%

100%

0.0%

0.0%

8%

0.0%

0.0%

0.0%

0.0%

0.0%

2%

0.0%

0.0%

0.0%

100%

0.0%

7%

0.0%

0.0%

0.0%

0.0%

0.0%

-2.7%

0.0%

0.0%

0.0%

0.0%

100%

7%

0.0%

0.0%

0.0%

0.0%

0.0%

-5.1%

0.0%

0.0%

0.0%

0.0%

0.0%

6%

0.0%

0.0%

0.0%

0.0%

0.0%

4%

0.0%

0.0%

0.0%

0.0%

0.0%

2%

0.0%

0.0%

0.0%

0.0%

0.0%

-0.3%

0.0%

0.0%

0.0%

0.0%

0.0%

2%

0.0%

0.0%

0.0%

0.0%

0.0%

-0.3%

0.0%

0.0%

0.0%

0.0%

0.0%

1%

0.0%

0.0%

0.0%

0.0%

0.0%

-0.5%

0.0%

0.0%

0.0%

0.0%

0.0%

1%

0.0%

0.0%

0.0%

0.0%

0.0%

0.6%

Base: 7,261(CY), 8,469(PY)

93

Online Shopping

Table 24: Online news Website Yahoo

NDTV

Rediff

Google

Indiatimes

Aajtak

BBC

Timesofindia

CNN

Ibnlive

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

12%

8%

10%

63%

3%

13%

3%

3%

5%

15%

1%

4%

13%

14%

3%

2%

21%

13%

-0.8%

1%

-1.9%

-6.4%

4%

-0.1%

6%

22%

6%

9%

11%

10%

-3.3%

-3.7%

4%

5%

5%

-3.0%

6%

4%

64%

3%

4%

8%

2%

-1.0%

-0.6%

-3.0%

0.5%

2%

10%

7%

1%

4%

18%

8%

-10.6%

-5.1%

-1.0%

-1.9%

-18.5%

-9.7%

4%

4%

2%

1%

5%

5%

-1.0%

2%

1%

-1.5%

4%

1%

6%

4%

2%

2%

2%

5%

3%

0.6%

1%

0.8%

0.3%

2%

3%

2%

1%

1%

9%

4%

-1.1%

-1.5%

-1.8%

0.4%

0.9%

-0.7%

5%

3%

0.2%

1%

4%

4%

4%

2%

0.0%

-0.5%

3%

2%

4%

2%

1%

0.4%

7%

3%

3%

0.7%

1%

0.4%

5%

2%

Base: 6,862(CY), 7,359(PY)

94

India Online 2007

Table 25: Financial news & info (rates, quotes, etc.) Website Moneycontrol/CNBC

Google

Yahoo

ICICI Direct/ICICI Bank

Rediff

Sharekhan

Indiatimes

NDTV/NDTVprofit*

Economictimes

Stockmarket*

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

16%

12%

5%

3%

20%

14%

1%

0.2%

2%

-0.7%

12%

3%

6%

6%

84%

7%

4%

12%

-7.8%

0.2%

-1.2%

2%

0.8%

-0.1%

12%

9%

1%

71%

3%

11%

5%

4%

-0.8%

2%

-0.6%

-2.3%

10%

6%

0.2%

1%

4%

7%

-2.9%

-2.2%

-2.2%

-2.5%

-6.4%

-3.0%

4%

21%

1%

2%

3%

6%

1%

-5.5%

-0.4%

-1.5%

0.7%

-3.0%

6%

5%

0.1%

2%

8%

5%

-0.6%

-1.5%

-0.1%

1%

3%

-0.2%

4%

4%

1%

3%

18%

4%

-0.4%

2%

0.5%

2%

-8.2%

-1.6%

4%

4%

1%

0.3%

7%

4%

4%

4%

0.0%

0.2%

9%

3%

2%

1%

-0.2%

0.0%

4%

0.8%

2%

0.7%

0.0%

0.6%

0.8%

2%

Base: 5,088(CY), 5,403(PY)

95

Online Shopping

Table 26: Online share trading Website

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

ICICI Direct

40%

34%

13%

22%

32%

37%

Sherkhan

25%

30%

22%

16%

22%

22%

Indiabulls

5%

6%

24%

0.6%

12%

7%

Religare

2%

0.4%

11%

3%

5%

4%

Kotaksecurities

3%

4%

0.0%

0.0%

8%

4%

BSE

2%

6%

0.0%

0.0%

0.0%

3%

5Paisa

3%

4%

0.0%

21%

3%

3%

Geojit

3%

4%

0.0%

0.0%

5%

3%

hdfcsec

2%

3%

0.0%

2%

2%

2%

NSE

1%

3%

3%

7%

2%

2%

Base: 1,364

96

India Online 2007

Table 27: Real estate info Website

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Google

11%

9%

81%

7%

7%

16%

Magicbricks

16%

12%

2%

2%

23%

15%

Yahoo

13%

11%

2%

69%

4%

12%

99acres

13%

11%

2%

2%

17%

11%

Realestates

14%

7%

1%

3%

6%

10%

Rediff

3%

25%

0.6%

3%

2%

7%

Indiaproperty

5%

6%

0.4%

2%

4%

6%

Property

4%

3%

4%

0.4%

5%

3%

Indiatimes

1%

3%

0.1%

1%

18%

3%

0.9%

1%

0.3%

0.1%

1%

1%

Sulekha

Base: 4,191

97

Online Shopping

Table 28: Matrimonial search Website Bharatmatrimony

Shaadi

Jeevansaathi

Google

Matrimony*

Yahoo

Rediff

Simplymarry*

Tamilmatrimony*

Matrimonial

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shoppers

35%

32%

12%

12%

30%

30%

-7.0%

-2.5%

-22.3%

-1.7%

-12.6%

30%

33%

29%

11%

18%

41%

29%

0.2%

-6.9%

-18.3%

-37.6%

24%

-4.4%

5%

7%

5%

3%

3%

5%

-6.7%

-4.1%

-2.1%

-5.8%

-29.1%

4%

2%

0.7%

58%

1%

2%

5%

1%

0.2%

56%

1%

1%

4%

6%

3%

5%

3%

2%

5%

5%

2%

2%

42%

1%

4%

3%

-3.0%

-1.5%

34%

0.4%

1%

0.8%

13%

0.8%

2%

1%

3%

-1.9%

7%

-5.0%

-1.4%

0.6%

-0.2%

3%

2%

0.5%

1%

6%

3%

2%

2%

3%

3%

0.6%

3%

2%

1%

1%

4%

1%

1%

-0.5%

-0.5%

-12.2%

4%

-1.9%

-1.3%

Base: 5,344(CY), 4,029(PY)

98

India Online 2007

Table 29: Dating/friendship search Website Orkut

Yahoo

Google

Rediff

Fropper

Indiatimes

Date

Hi5

Adultfriendfinder

Friendfinder

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

45%

27%

15%

13%

27%

37%

40%

25%

14%

11%

22%

33%

22%

21%

11%

71%

23%

22%

-8.2%

-13.7%

-24.4%

33%

-8.4%

-10.8%

3%

4%

66%

0.9%

6%

7%

0.3%

0.9%

32%

-4.7%

4%

3%

3%

23%

2%

3%

5%

7%

-9.5%

11%

-6.4%

-8.0%

-1.5%

-4.6%

3%

3%

1%

2%

7%

3%

-4.7%

-0.8%

-2.2%

-1.5%

2%

-2.7%

2%

2%

0.0%

0.0%

15%

2%

-5.7%

-4.8%

-2.3%

-12.2%

10%

-4.9%

3%

2%

0.7%

0.9%

2%

2%

-0.7%

0.0%

0.4%

0.9%

-0.2%

-0.5%

3%

1%

0.3%

0.0%

6%

2%

-0.6%

-2.9%

-3.2%

-2.2%

2%

-1.9%

2%

2%

0.3%

0.0%

0.2%

2%

-1.7%

0.9%

-0.1%

-1.9%

-0.2%

-0.5%

2%

2%

0.3%

0.6%

1%

2%

-1.3%

-2.9%

-0.8%

-1.1%

-2.1%

-2.0%

Base: 5,673(CY), 3,590(PY)

99

Online Shopping

Table 30: Social networking/communities Website

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Orkut

66%

59%

94%

24%

65%

65%

Yahoo

14%

17%

2%

71%

10%

15%

MSN

0.7%

2%

0.5%

0.6%

3%

1%

Friends

0.3%

0.3%

0.0%

0.0%

0.0%

1%

2%

0.4%

0.0%

0.0%

0.9%

0.7%

0.5%

1%

0.4%

0.0%

4%

0.7%

1%

0.3%

0.0%

0.0%

0.0%

0.7%

Tagged

0.8%

0.4%

0.0%

0.5%

0.3%

0.4%

Linkedin

0.3%

0.7%

0.0%

0.0%

0.8%

0.4%

Bharatstudent

0.7%

0.5%

0.0%

0.0%

0.0%

0.4%

Myspace Hi5 Communities

Base: 4,300

100

India Online 2007

Table 31: Online gaming Website Zapak*

Yahoo

Google

Games

Miniclip

Rediff

Indiagames*

Contest2Win

Indiatimes

MSN

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

18%

18%

10%

6%

19%

18%

19%

18%

4%

66%

11%

18%

-7.7%

-11.4%

-0.9%

-8.0%

-9.3%

-12.6%

4%

3%

66%

4%

7%

8%

-7.5%

-3.0%

-13.7%

-2.1%

3%

-3.3%

8%

5%

4%

6%

4%

7%

-1.4%

-2.4%

4%

1%

-0.4%

-1.4%

5%

3%

3%

2%

5%

4%

2%

0.5%

0.7%

2%

4%

2%

1%

12%

0.7%

3%

1%

4%

-0.3%

-12.4%

0.1%

0.5%

-0.5%

-4.4%

3%

5%

0.0%

0.1%

4%

3%

5%

3%

0.0%

0.0%

6%

3%

4%

2%

0.0%

0.0%

4%

2%

2%

2%

0.1%

1%

10%

2%

-3.1%

-1.5%

-0.3%

-0.8%

-19.8%

-5.1%

0.7%

2%

0.4%

0.7%

0.8%

2%

-0.4%

-0.3%

0.1%

0.3%

-0.9%

0.1%

Base: 5,938(CY), 5,192(PY)

101

Online Shopping

Table 32: Download mobile content Website Yahoo

Rediff

Google

Nokia

Indiatimes

Mobile9

Hutch

Ringtones

Funmaza

Airtel

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

13%

10%

7%

59%

10%

13%

-7.2%

-4.6%

3%

-7.6%

-5.5%

-8.8%

9%

31%

4%

6%

6%

13%

-8.7%

-13.3%

-3.1%

-3.8%

-2.0%

-9.7%

5%

4%

66%

5%

7%

10%

-9.1%

-3.6%

-13.6%

2%

4%

-2.4%

9%

11%

2%

5%

9%

9%

5%

8%

1%

3%

8%

5%

7%

7%

5%

1%

29%

7%

-6.4%

-2.5%

1%

-3.5%

-18.2%

-7.5%

6%

3%

1%

1%

3%

4%

5%

3%

1%

1%

2%

4%

4%

3%

2%

1%

3%

3%

3%

2%

2%

0.6%

2%

3%

3%

2%

4%

2%

0.1%

3%

2%

0.1%

4%

-1.9%

-0.5%

0.5%

3%

3%

0.2%

0.6%

3%

3%

0.8%

2%

-0.2%

0.2%

1%

2%

3%

4%

0.7%

2%

3%

3%

-1.4%

3%

0.7%

1%

2%

0.4%

Base: 5,639(CY), 5,130(PY)

102

India Online 2007

Table 33: Download music Website Raaga

Yahoo

Google

Cooltoad

Musicindiaonline

Music

Mp3

Rediff

Tamilsongs

Youtube*

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

23%

24%

9%

11%

26%

23%

8%

6%

-1.0%

3%

15%

8%

10%

9%

4%

53%

6%

9%

-0.8%

0.0%

-2.3%

-7.8%

-2.2%

-5.0%

2%

3%

56%

6%

4%

6%

-8.1%

0.2%

-11.4%

3%

1%

-2.2%

5%

4%

3%

2%

6%

5%

-3.7%

0.0%

-1.5%

2%

-0.6%

-0.4%

5%

5%

2%

0.1%

4%

5%

-2.0%

0.6%

2%

-0.1%

0.1%

-0.6%

5%

2%

2%

2%

4%

4%

3%

0.4%

0.8%

-2.1%

2%

0.9%

3%

3%

1%

3%

3%

3%

-2.1%

-1.0%

1%

3%

1%

-0.5%

1%

12%

2%

2%

1%

3%

-1.2%

-9.9%

-0.5%

-0.9%

-0.7%

-5.2%

4%

1%

0.2%

1%

0.2%

2%

3%

0.6%

0.2%

0.7%

0.2%

2%

2%

1%

0.5%

0.9%

2%

2%

Base: 6,521(CY), 5,702(PY)

103

Online Shopping

Table 34: Sports content Website Espnstarsports

Cricinfo

Yahoo

Rediff

Google

Sports

Indiatimes

NDTV

Cricketnext

Sify

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

38%

27%

13%

15%

32%

28%

38%

27%

13%

15%

32%

28%

14%

11%

7%

4%

17%

14%

6%

2%

5%

3%

10%

7%

10%

9%

7%

60%

6%

12%

0.5%

1%

3%

3%

0.7%

-1.4%

5%

22%

0.4%

4%

7%

9%

-4.3%

-5.7%

-6.7%

0.1%

3%

-4.5%

4%

3%

59%

3%

3%

7%

-5.6%

-0.7%

0.3%

0.8%

2%

-0.8%

5%

2%

3%

2%

1%

4%

2%

0.4%

-0.1%

2%

0.8%

1%

2%

4%

1%

0.9%

11%

3%

-2.4%

1%

-0.2%

-1.4%

-20.8%

-3.7%

2%

2%

1%

0.2%

5%

2%

-1.6%

-0.8%

-2.0%

-0.3%

0.7%

-0.7%

1%

4%

0.6%

1%

3%

2%

-4.2%

3%

-0.3%

-2.8%

0.9%

-1.1%

2%

2%

0.7%

1%

2%

2%

-0.7%

-0.9%

0.2%

0.8%

-8.7%

-1.3%

Base: 6,175(CY), 5,886(PY)

104

India Online 2007

Table 35: Cinema content Website Yahoo

Google

Bollywood

PVR Cinemas

Rediff

Indiafm

Cinema

Indiatimes

Movies

Santabanta

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

10%

8%

5%

57%

5%

10%

-0.7%

-0.2%

0.9%

-6.6%

-1.8%

-3.8%

4%

4%

67%

3%

4%

8%

-7.1%

3%

-5.8%

0.2%

3%

-0.3%

5%

4%

2%

1%

6%

6%

-1.9%

-2.7%

2%

-3.1%

5%

0.5%

6%

5%

4%

2%

14%

6%

0.1%

1%

3%

0.2%

6%

0.7%

3%

16%

0.9%

2%

7%

5%

-1.2%

-11.4%

-1.8%

-0.9%

5%

-5.3%

5%

6%

0.2%

2%

5%

5%

-0.3%

0.9%

-0.7%

2%

-0.7%

-0.2%

6%

3%

1%

1%

0.4%

4%

0.4%

0.6%

-4.2%

0.4%

-1.3%

-0.6%

4%

4%

0.0%

2%

17%

3%

-0.6%

1%

-0.8%

0.5%

-21.8%

-4.2%

4%

2%

0.5%

3%

2%

3%

1%

0.9%

-1.1%

3%

0.9%

2%

4%

3%

0.3%

2%

2%

3%

0.7%

2%

0.3%

0.7%

-0.6%

0.0%

Base: 5,536(CY), 5,053(PY)

105

Online Shopping

Table 36: Most used local language websites (other than English) Website

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Google

10%

3%

56%

5%

10%

10%

Yahoo

4%

5%

6%

49%

0.0%

8%

Eeandu

14%

9%

6%

2%

0.0%

7%

Malayalamanorama

8%

10%

0.2%

9%

8%

7%

Thinamalar

7%

1%

6%

0.4%

3%

6%

Webduniya

7%

3%

0.1%

2%

0.3%

4%

Webulagam

6%

0.6%

5%

9%

0.8%

4%

Marathiworld

5%

5%

2%

0.8%

11%

3%

Keralakaumudi

2%

1%

11%

0.0%

0.0%

3%

Esakal

2%

3%

0.3%

0.0%

5%

3%

Base: 1,134

106

India Online 2007

Table 37: Preferred blog sites Website

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Google

19%

12%

66%

19%

17%

22%

Yahoo

14%

20%

11%

49%

4%

16%

Blogger

13%

13%

2%

8%

14%

12%

Blogspot

11%

9%

2%

4%

29%

12%

Ibibo

11%

8%

1%

8%

11%

11%

Rediff

5%

27%

11%

3%

8%

11%

Hi5

4%

0.4%

1%

0.4%

1%

2%

0.4%

0.4%

0.3%

2%

0.0%

2%

Debonairblog

2%

1%

2%

0.0%

0.0%

2%

Indiatimes

1%

3%

2%

0.9%

8%

2%

Youtube

Base: 1,539

107

Online Shopping

Most Used Offline Media Brands Table 38: Favorite TV channels Website Star Plus

Discovery

NDTV

Aajtak

Sun TV

HBO

Sony

Star Movies

Zee TV

M TV

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

9%

13%

7%

18%

15%

13%

3%

5%

2%

10%

-4.3%

3%

9%

7%

7%

7%

7%

8%

1%

2%

3%

-0.1%

3%

1%

5%

7%

3%

2%

4%

5%

2%

1%

2%

-2.1%

-2.1%

0.3%

4%

4%

3%

1%

5%

5%

0.0%

-2.4%

-2.7%

-1.1%

0.9%

-0.2%

5%

4%

4%

4%

2%

5%

0.0%

0.7%

0.0%

-1.4%

-1.9%

0.8%

6%

5%

6%

3%

6%

4%

0.2%

1%

1%

-0.3%

4%

0.1%

4%

3%

2%

6%

2%

4%

-1.3%

-0.6%

-1.7%

0.9%

-4.9%

-0.9%

4%

4%

2%

4%

4%

4%

2%

0.9%

-1.8%

3%

0.5%

0.8%

3%

4%

3%

4%

5%

3%

-0.6%

0.3%

-1.8%

2%

1%

-0.2%

4%

2%

6%

4%

1%

3%

3%

-0.1%

-10.2%

-0.2%

-1.3%

0.6%

Base: 10,247(CY), 7,674(PY)

108

India Online 2007

Table 39: Favorite newspapers Website

Ebay

The Times of India

The Hindu The Hindustan Times Deccan Chronicle*

Indian Express

The Telegraph

Eenadu The Economic Times Dainik Bhaskar Malyalam Manorama

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

36%

35%

36%

26%

59%

35%

0.1%

-2.6%

7%

4%

5%

-1.7%

20%

16%

24%

16%

7%

19%

2%

5%

11%

-5.2%

0.6%

4%

6%

6%

5%

7%

5%

6%

-1.4%

-1.5%

-13.6%

1%

-8.7%

-2.2%

3%

5%

4%

5%

0.8%

3%

3%

5%

1%

3%

2%

3%

-0.5%

2%

-3.7%

-0.7%

0.4%

-0.4%

3%

3%

1%

3%

0.8%

2%

0.8%

0.6%

-0.5%

1%

-1.0%

0.2%

2%

3%

4%

6%

2%

2%

0.5%

0.1%

3%

2%

2%

0.2%

2%

1%

2%

2%

3%

2%

0.7%

-0.3%

2%

0.4%

-2.2%

0.4%

2%

2%

1%

2%

2%

2%

0.9%

0.4%

-0.8%

2%

2%

0.9%

2%

1%

2%

3%

2%

2%

0.8%

-1.4%

0.0%

-2.3%

0.4%

-0.1%

Base: 10,359(CY), 7,310(PY)

109

Online Shopping

Table 40: Favorite magazines Website India Today Reader's Digest The Week

Femina

Outlook

Sports Star

Digit

Film Fare Business World Women's Era

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

20%

30%

20%

21%

29%

24%

-5.2%

0.2%

-10.6%

-6.5%

-12.0%

-4.9%

7%

7%

5%

4%

5%

7%

-0.5%

-2.9%

-2.1%

0.3%

1%

-0.7%

7%

4%

8%

9%

5%

6%

2%

-1.2%

5%

7%

2%

1%

3%

4%

5%

6%

6%

4%

-4.3%

-0.4%

2%

0.3%

2%

-1.2%

4%

5%

3%

2%

5%

4%

-3.0%

-1.1%

0.9%

-2.4%

-1.0%

-1.9%

5%

5%

8%

6%

2%

4%

3%

2%

3%

3%

1%

1%

6%

3%

2%

2%

2%

4%

2%

0.2%

0.2%

0.2%

-0.8%

0.4%

2%

3%

2%

4%

2%

3%

1%

-0.2%

0.2%

0.5%

-2.1%

0.6%

3%

2%

2%

2%

3%

3%

1%

-0.3%

2%

0.6%

0.9%

0.9%

2%

1%

1%

2%

3%

2%

1%

0.7%

-1.3%

0.0%

2%

1%

Base: 8,625(CY), 6,660(PY)

110

India Online 2007

Table 41: Favorite radio channels Website

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

38%

38%

25%

33%

39%

38%

3%

13%

4%

12%

6%

9%

12%

13%

20%

16%

7%

12%

4%

5%

10%

11%

-0.2%

5%

12%

10%

16%

8%

9%

11%

-1.0%

-2.9%

8%

-4.2%

-6.6%

-1.7%

11%

12%

11%

13%

14%

11%

-0.3%

-0.3%

3%

2%

-4.7%

-1.5%

6%

5%

10%

9%

3%

6%

2%

3%

6%

7%

3%

3%

7%

6%

1%

4%

5%

5%

AIR FM GOLD

5%

4%

8%

8%

4%

5%

-

-

-36.1%

-33.3%

-14.8%

-22.8%

AIR FM RAINBOW

4%

3%

4%

3%

3%

4%

2%

2%

4%

-1.0%

3%

2%

2%

3%

2%

0.1%

8%

3%

2%

2%

0.1%

0.1%

3%

2%

1%

1%

0.1%

-0.2%

2%

0.5%

Radio Mirchi

Red FM

AIR

Radio City

Suryan FM

Big FM*

Fever FM*

World Space

Base: 6,786(CY), 6,398(PY)

111

Online Shopping

Response to Online Marketing Stimuli Chart 51: Response to online marketing stimulus Clicked a sponsored search ad Clicked a banner ad Participated in an online contest

Current Year 80% 60%

58%57% 47%

40%

48% 48% 39%

43% 34% 29%

45% 39% 38%

Google

Yahoo

65% 56% 49%

47%43% 37%

20% 0% Ebay

Rediff

Indiatimes

All Shopping Users

Base: 10,888

Chart 40: Response to online marketing stimulus Change from PY 18%

20% 10%

12% 6%

-20%

5%

6% -2%

-5% -9%

16%

12%

1%

0% -10%

11%

-12%

-3% -9% -15%

-6% -18%

Base: 10,888(CY), 7,803(PY)

112

India Online 2007

Offline Brands Recalled Table 42: Tom recall for brands Website Sony

Nokia

Tata

LG

Colgate

Nike

Reliance

HLL

Samsung

Microsoft

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

11%

10%

4%

8%

10%

8%

4%

3%

-1.3%

4%

3%

2%

10%

8%

7%

7%

8%

8%

3%

0.6%

-1.9%

3%

4%

2%

6%

5%

4%

4%

6%

5%

0.3%

-2.0%

0.2%

-7.6%

-3.2%

-2.0%

3%

4%

5%

6%

6%

4%

-1.0%

1%

2%

3%

3%

0.3%

3%

2%

1%

0.9%

3%

3%

-0.1%

-0.7%

0.2%

-0.3%

-0.3%

0.4%

3%

3%

3%

2%

3%

3%

-0.2%

0.3%

-9.7%

2%

0.3%

0.0%

3%

3%

3%

4%

3%

3%

-2.1%

1%

3%

2%

-0.9%

-0.2%

1%

2%

0.9%

3%

2%

3%

-1.1%

0.0%

0.9%

2%

0.2%

0.7%

3%

2%

2%

2%

2%

2%

0.4%

-0.6%

-1.5%

1%

-1.0%

-0.1%

2%

2%

2%

3%

1%

2%

-0.1%

-0.4%

2%

0.5%

-0.6%

-0.1%

Base: 10,642(CY), 8,440(PY)

113

Segment Wise Detailed Tables

114

Table 1: Gender break up Gender Breakup

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

2,498

1,779

574

501

472

10,888

Male

85%

84%

83%

76%

84%

82%

Female

15%

16%

17%

24%

16%

19%

Table 2: Gender break up Gender Breakup

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

1,219

1,715

183

149

324

6,164

Male

85%

85%

79%

79%

84%

83%

Female

15%

15%

21%

21%

16%

17%

Table 3: Age group distribution Age Group Distribution

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

2,498

1,779

574

501

472

10,888

Age 13-18 years

11%

6%

14%

13%

8%

10%

Age 19-24 years

35%

27%

39%

37%

21%

32%

Age 25-35 years

34%

45%

36%

35%

42%

37%

Age 36-45 years

12%

14%

7%

8%

16%

13%

Age 46-55 years

6%

7%

3%

7%

8%

6%

Above Age 55 years

2%

2%

1%

0.9%

5%

3%

115

Table 4: Age group distribution Age Group Distribution

Ebay

Rediff

Google

Sample Base

Yahoo

Indiatimes

All Buyers

1,219

1,715

183

149

324

6,164

Age 13-18 years

7%

4%

8%

12%

7%

7%

Age 19-24 years

28%

23%

34%

33%

18%

25%

Age 25-35 years

39%

48%

46%

41%

47%

42%

Age 36-45 years

14%

14%

6%

7%

14%

15%

Age 46-55 years

8%

8%

4%

6%

9%

8%

Above Age 55 years

4%

3%

2%

0.8%

6%

4%

Table 5: City class - by population size City Class - By Population Size

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Sample Base

2,498

1,779

574

501

472

10,888

Upto 1 Lakh

11%

10%

10%

14%

7%

11%

1-5 Lakhs

14%

16%

13%

14%

14%

15%

5-10 Lakhs

30%

27%

34%

26%

17%

27%

Above 10 Lakhs

46%

48%

43%

46%

62%

47%

Table 6: City class - by population size City Class - By Population Size

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

1,219

1,715

Upto 1 Lakh

9%

8%

183

149

324

6,164

9%

11%

7%

9%

1-5 Lakhs

12%

5-10 Lakhs

26%

15%

11%

14%

14%

14%

24%

33%

24%

16%

25%

Above 10 Lakhs

53%

52%

47%

52%

63%

52%

116

Table 7: City class - by market size City Class - By Market Size

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

2,498

1,779

574

501

472

10,888

Metro

40%

40%

34%

39%

53%

40%

Urban uptowns

15%

14%

13%

14%

12%

14%

Emerging Towns

17%

15%

17%

13%

9%

15%

Others

29%

31%

36%

35%

26%

31%

Table 8: City class - by market size City Class - By Market Size

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

1,219

1,715

183

149

324

6,164

Metro

47%

43%

42%

44%

55%

45%

Urban uptowns

14%

15%

14%

15%

12%

14%

Emerging Towns

15%

14%

18%

12%

8%

14%

Others

25%

28%

27%

30%

26%

27%

117

Table 9: Cities Top 10 Cities

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Projected Base

1,992

2,781

479

440

432

10,888

Sample Base

2,498

1,779

574

501

472

10,888

Delhi

14%

12%

10%

10%

22%

13%

Mumbai

11%

11%

9%

9%

13%

11%

Bangalore

6%

9%

7%

5%

11%

7%

Hyderabad

7%

7%

6%

6%

5%

6%

Chennai

5%

4%

4%

5%

3%

5%

Kolkata

3%

3%

2%

3%

4%

3%

Pune

2%

3%

3%

2%

4%

3%

Ahmadabad

2%

1%

0.4%

2%

3%

2%

Lucknow

1%

1%

2%

2%

3%

1%

Coimbatore

0.6%

1%

0.8%

2%

0.5%

0.9%

Chandigarh

1%

0.6%

0.8%

0.7%

0.5%

0.8%

Surat

1%

0.4%

0.4%

0.9%

0.5%

0.8%

Visakhapatanam

1%

0.8%

2%

0.7%

0.2%

0.8%

Indore

1%

0.7%

0.6%

0.9%

1%

0.7%

Jaipur

0.6%

0.7%

0.0%

0.9%

2%

0.7%

Nagpur

0.7%

1%

2%

0.2%

0.5%

0.7%

Thiruvanathapuram

1%

0.5%

1%

1%

0.9%

0.7%

Vadodara

0.8%

0.6%

0.2%

1%

0.9%

0.7%

Bhopal

0.5%

0.8%

0.6%

0.5%

0.2%

0.6%

Bhubaneswar

0.7%

0.6%

0.6%

0.2%

0.0%

0.6%

Faridabad

0.2%

0.8%

0.6%

0.7%

1%

0.6%

Kochi

0.8%

0.7%

0.6%

0.5%

0.0%

0.6%

Ludhiana

0.5%

0.6%

0.2%

0.5%

0.5%

0.6%

Patna

0.7%

0.7%

0.6%

0.7%

0.2%

0.6%

Vijayavada

0.4%

0.6%

0.8%

0.2%

0.2%

0.5%

Kanpur

0.2%

0.4%

0.4%

0.5%

0.5%

0.4%

Madurai

0.7%

0.2%

0.8%

0.0%

0.0%

0.4%

Nashik

0.3%

0.5%

0.4%

0.0%

0.2%

0.4%

Mysore

0.3%

0.4%

0.6%

0.7%

0.7%

0.4%

Agra

0.2%

0.5%

0.4%

0.0%

0.7%

0.3%

Amritsar

0.3%

0.2%

0.2%

0.2%

0.0%

0.3%

Cuttack

0.3%

0.5%

0.4%

0.2%

0.2%

0.3%

Dehradun

0.2%

0.4%

0.2%

1%

0.5%

0.3%

Goa

0.4%

0.4%

0.0%

0.0%

0.0%

0.3%

Mangalore

0.3%

0.3%

0.2%

0.2%

0.2%

0.3%

Meerut

0.4%

0.3%

0.6%

0.0%

0.2%

0.3%

Rajkot

0.3%

0.3%

0.0%

0.2%

0.5%

0.3%

Tiruchirapalli

0.4%

0.3%

0.0%

0.5%

0.0%

0.3%

Allahabad

0.1%

0.2%

0.2%

0.2%

0.0%

0.2%

Aurangabad

0.1%

0.4%

0.4%

0.0%

0.0%

0.2%

Guwahati

0.3%

0.3%

0.0%

0.0%

0.9%

0.2%

Jabalpur

0.2%

0.3%

0.0%

0.0%

0.0%

0.2%

Jodhpur

0.1%

0.2%

0.2%

0.7%

0.2%

0.2%

Raipur

0.2%

0.3%

0.4%

0.0%

0.0%

0.2%

Ranchi

0.3%

0.2%

0.4%

0.7%

0.2%

0.2%

Varanasi

0.1%

0.1%

0.2%

0.5%

0.5%

0.2%

118

Assansol

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Dhanbad

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Solapur

0.2%

0.1%

0.4%

0.5%

0.0%

0.1%

Others from North India

7%

8%

10%

8%

7%

8%

Others from South India

14%

12%

18%

17%

4%

14%

Others from East India

4%

5%

6%

7%

3%

5%

Others from West India

7%

6%

4%

8%

5%

6%

119

Table 10: Cities Top 10 Cities

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Buyers

1,219

1,715

183

149

324

6,164

Delhi

16%

14%

13%

9%

23%

15%

Mumbai

12%

12%

15%

12%

13%

12%

Bangalore

7%

9%

7%

6%

11%

8%

Chennai

7%

5%

6%

8%

4%

6%

Hyderabad

7%

8%

7%

5%

6%

6%

Kolkata

4%

3%

3%

4%

4%

4%

Pune

2%

4%

3%

3%

3%

3%

Ahmadabad

2%

2%

0.5%

3%

3%

2%

0.9%

1%

2%

1%

3%

1%

Surat

1%

0.6%

0.5%

3%

0.6%

0.9%

Visakhapatanam

1%

0.7%

2%

2%

0.3%

0.9%

Coimbatore

0.4%

0.9%

0.0%

1%

0.6%

0.8%

Indore

0.9%

0.6%

0.5%

1%

1%

0.8%

Jaipur

0.7%

0.8%

0.0%

2%

2%

0.8%

Lucknow

Vadodara

1%

0.8%

0.0%

0.0%

0.9%

0.8%

Bhopal

0.6%

1%

0.5%

1%

0.0%

0.7%

Nagpur

0.5%

2%

1%

0.0%

0.3%

0.7%

Chandigarh

0.8%

0.5%

1%

0.0%

0.6%

0.6%

Faridabad

0.1%

0.9%

0.5%

1%

1%

0.6%

Kochi

0.8%

0.6%

1%

0.7%

0.0%

0.6%

Ludhiana

0.5%

0.8%

0.0%

0.0%

0.3%

0.6%

Bhubaneswar

0.5%

0.5%

0.0%

0.0%

0.0%

0.5%

Patna

0.8%

0.5%

0.0%

0.0%

0.3%

0.5%

Thiruvanathapuram

0.8%

0.5%

2%

0.0%

0.6%

0.5%

kanpur

0.0%

0.2%

0.5%

0.0%

0.3%

0.4%

Madurai

0.4%

0.3%

2%

0.0%

0.0%

0.4%

Nashik

0.4%

0.4%

0.0%

0.0%

0.3%

0.4%

Vijayavada

0.2%

0.5%

0.5%

0.7%

0.3%

0.4%

Agra

0.1%

0.5%

0.0%

0.0%

0.9%

0.3%

Aurangabad

0.1%

0.3%

0.5%

0.0%

0.0%

0.3%

Cuttack

0.2%

0.6%

0.5%

0.0%

0.3%

0.3%

Dehradun

0.1%

0.4%

0.5%

0.7%

0.6%

0.3%

Guwahati

0.2%

0.3%

0.0%

0.0%

0.6%

0.3%

Rajkot

0.4%

0.3%

0.0%

0.0%

0.3%

0.3%

Tiruchirapalli

0.4%

0.3%

0.0%

0.0%

0.0%

0.3%

Mysore

0.2%

0.4%

0.5%

1%

0.9%

0.3%

Allahabad

0.1%

0.2%

0.0%

0.0%

0.0%

0.2%

Amritsar

0.2%

0.2%

0.0%

0.7%

0.0%

0.2%

Goa

0.2%

0.5%

0.0%

0.0%

0.0%

0.2%

Jabalpur

0.2%

0.2%

0.0%

0.0%

0.0%

0.2%

Jodhpur

0.0%

0.2%

0.5%

0.0%

0.0%

0.2%

Mangalore

0.2%

0.3%

0.0%

0.0%

0.3%

0.2%

Raipur

0.2%

0.2%

0.5%

0.0%

0.0%

0.2%

Ranchi

0.2%

0.1%

0.5%

0.7%

0.0%

0.2%

Meerut

0.2%

0.2%

0.5%

0.0%

0.0%

0.1%

Solapur

0.2%

0.1%

0.0%

0.0%

0.0%

0.1%

Varanasi

0.0%

0.1%

0.5%

0.7%

0.3%

0.1%

120

Assansol

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Dhanbad

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Others from North India

5%

6%

8%

5%

6%

6%

Others from South India

12%

10%

14%

11%

3%

11%

Others from East India

4%

4%

4%

8%

3%

5%

Others from West India

5%

5%

3%

7%

5%

5%

Table 11: Region-wise break-ups Region-Wise Break-Ups

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

2,498

1,779

574

501

472

10,888

North

19%

21%

21%

22%

30%

22%

East

11%

11%

13%

10%

10%

11%

South

44%

42%

47%

43%

33%

42%

West

26%

26%

19%

25%

28%

26%

Table 12: Region-wise break-ups Region-Wise Break-Ups

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Buyers

1,219

1,715

183

149

324

6,164

North

19%

20%

21%

17%

29%

21%

East

10%

10%

9%

10%

10%

11%

South

44%

43%

51%

45%

34%

42%

West

27%

27%

18%

29%

28%

27%

121

Table 13: Preferred language of reading Preferred Language Of Reading

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

2,498

1,779

574

501

472

10,888

English

49%

47%

41%

33%

57%

44%

Hindi

14%

16%

16%

20%

20%

17%

Tamil

7%

5%

6%

9%

2%

6%

Telugu

5%

8%

7%

5%

2%

6%

Marathi

4%

5%

5%

4%

4%

4%

Malayalam

4%

4%

6%

6%

3%

4%

Kannada

3%

4%

5%

6%

5%

4%

Gujarati

4%

2%

1%

6%

2%

4%

Bengali

3%

3%

4%

5%

2%

3%

Oriya

2%

2%

6%

1%

0.9%

2%

Punjabi

1%

1%

1%

2%

0.6%

2%

Urdu

0.9%

1%

1%

1%

0.6%

0.9%

Awadhi

0.3%

0.6%

0.5%

0.8%

0.7%

0.7%

Konkani

0.3%

0.4%

0.1%

0.0%

0.2%

0.4%

Marwari

0.5%

0.1%

0.1%

0.0%

0.4%

0.4%

1%

0.4%

0.0%

0.1%

0.0%

0.3%

Bhojpuri

0.2%

0.2%

0.3%

0.1%

0.0%

0.2%

Sindhi

0.2%

0.4%

0.0%

0.3%

0.0%

0.2%

Tulu

0.0%

0.3%

0.0%

0.1%

0.0%

0.2%

Haryanvi

0.0%

0.0%

0.2%

0.3%

0.0%

0.1%

Kashmiri

0.1%

0.1%

0.1%

0.0%

0.0%

0.1%

Maithili

0.1%

0.1%

0.0%

0.1%

0.0%

0.1%

Nepali

0.0%

0.0%

0.1%

0.0%

0.0%

0.1%

Bodo

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Bundeli

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Chhattisgarhi

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Dogri

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Kanauji

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Kurchi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Manipuri

0.0%

0.0%

0.1%

0.1%

0.3%

0.0%

Magahi

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Sanskrit

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Santhali

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

0.3%

0.2%

0.9%

0.9%

0.7%

0.4%

Assamese

122

Table 14: Preferred language of reading Preferred Language Of Reading

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Buyers

1,219

1,715

183

149

324

6,164

English

56%

52%

48%

43%

60%

51%

Hindi

11%

15%

14%

19%

20%

15%

Tamil

7%

4%

10%

5%

2%

6%

Telugu

5%

7%

6%

3%

1%

6%

Marathi

3%

4%

4%

5%

3%

3%

Gujarati

4%

3%

0.7%

5%

3%

3%

Bengali

3%

3%

4%

3%

0.8%

3%

Kannada

4%

4%

1%

8%

4%

3%

Malayalam

4%

3%

5%

5%

2%

3%

Oriya

1%

1%

3%

0.0%

1%

2%

Punjabi

0.6%

0.9%

0.2%

2%

0.4%

0.9%

Urdu

0.6%

0.8%

2%

0.0%

0.3%

0.7%

Awadhi

0.2%

0.5%

1%

1%

0.4%

0.6%

Marwari

0.3%

0.1%

0.3%

0.0%

0.3%

0.4%

Assamese

0.2%

0.7%

0.0%

0.0%

0.0%

0.3%

Konkani

0.5%

0.3%

0.0%

0.0%

0.0%

0.3%

Bhojpuri

0.2%

0.3%

0.0%

0.3%

0.0%

0.2%

Sindhi

0.3%

0.3%

0.0%

0.8%

0.0%

0.2%

Tulu

0.1%

0.5%

0.0%

0.3%

0.0%

0.2%

Kashmiri

0.1%

0.2%

0.3%

0.0%

0.0%

0.1%

Maithili

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Bodo

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Chhattisgarhi

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Dogri

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Haryanvi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Manipuri

0.0%

0.0%

0.0%

0.0%

0.3%

0.0%

Nepali

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sanskrit

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

0.4%

0.2%

0.3%

2%

0.9%

0.4%

123

Table 15: Socio economic classification Socio Economic Classification

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

2,498

1,779

574

501

472

10,888

SEC A

31%

28%

23%

21%

42%

27%

SEC B

33%

33%

22%

33%

38%

32%

SEC C

19%

24%

30%

21%

10%

22%

SEC D

14%

10%

16%

14%

7%

13%

SEC E

4%

5%

10%

11%

4%

6%

Table 16: Socio economic classification Socio Economic Classification

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

1,219

1,715

183

149

324

6,164

SEC A

36%

34%

31%

25%

47%

34%

SEC B

35%

35%

23%

34%

36%

34%

SEC C

17%

22%

27%

24%

9%

20%

SEC D

10%

7%

11%

8%

6%

9%

SEC E

3%

3%

8%

9%

3%

4%

Table 17: Highest educational qualification Highest Educational Qualification

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Sample Base

2,498

1,779

574

501

472

10,888

Up to SSC/HSC

12%

9%

14%

16%

7%

12%

College but not Graduate

24%

21%

24%

25%

13%

23%

Graduate & above - general stream

33%

44%

32%

37%

43%

38%

Graduate & above - professional stream

31%

27%

31%

22%

36%

27%

100%

100%

100%

100%

100%

100%

Others

124

Table 18: Highest educational qualification Highest Educational Qualification

Ebay

Rediff

Sample Base

1,219

1,715

8%

7%

College but not Graduate

20%

18%

Graduate & above - general stream

35%

43%

Graduate & above - professional stream

37% 100%

Up to SSC/HSC

Others

Google

Yahoo

Indiatimes

All Buyers

183

149

324

6,164

10%

13%

7%

8%

17%

18%

11%

19%

40%

40%

43%

40%

32%

34%

29%

40%

32%

100%

100%

100%

100%

100%

Table 19: Occupational break up Occupational Break Up

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Sample Base

2,498

1,779

574

501

472

10,888

Unemployed

42%

26%

44%

46%

26%

38%

Employed

58%

74%

56%

54%

74%

62%

Table 20: Occupational break up Occupational Break Up

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

1,219

1,715

183

149

324

6,164

Unemployed

33%

21%

34%

39%

21%

28%

Employed

67%

79%

67%

61%

79%

72%

125

Table 21: Function / field of occupation Function / Field Of Occupation

Ebay

Rediff

Sample Base

1,606

1,144

369

16%

16%

17%

Marketing/Sales

Google

Yahoo

Indiatimes

All Shopping Users

322

304

6,698

16%

20%

15%

Advertising/PR/Media

5%

3%

2%

2%

5%

3%

Finance

7%

10%

7%

12%

10%

9%

HR

2%

2%

6%

4%

3%

3%

IT/Software

23%

19%

24%

16%

17%

19%

Manufacturing

11%

12%

12%

12%

11%

12%

Administration

8%

11%

6%

10%

9%

11%

Academics

3%

4%

3%

4%

3%

4%

Consultancy

6%

5%

3%

6%

6%

6%

19%

18%

20%

18%

17%

18%

Others

Table 22: Function / field of occupation Function / Field Of Occupation

Ebay

Rediff

Google

Sample Base

835

1,342

118

Marketing/Sales

15%

17%

20%

Yahoo

Indiatimes

All Buyers

90

258

4,437

21%

20%

16%

Advertising/PR/Media

4%

3%

1%

1%

5%

3%

Finance

7%

10%

7%

11%

9%

9%

HR

3%

3%

10%

9%

4%

3%

IT/Software

24%

19%

25%

16%

18%

20%

Manufacturing

12%

12%

14%

13%

11%

12%

Administration

8%

9%

6%

5%

9%

9%

Academics

3%

4%

1%

0.3%

3%

4%

Consultancy

8%

5%

5%

4%

5%

6%

17%

18%

11%

21%

18%

17%

Others

126

Table 23: Head of the household Head Of The Household

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

2,498

1,779

574

501

472

10,888

Head of the household

42%

54%

39%

44%

56%

46%

Not head of the household

58%

46%

61%

56%

44%

54%

Table 24: Head of the household Head Of The Household

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

1,219

1,715

183

149

324

6,164

Head of the household

51%

60%

38%

48%

58%

54%

Not head of the household

49%

40%

63%

52%

42%

46%

Table 25: Monthly family income Monthly Family Income

Ebay

Rediff

Sample Base

Yahoo

Indiatimes

All Shopping Users

2,165

1,542

7%

10%

497

434

409

9,316

17%

15%

6%

11%

5-10K

21%

24%

10-20K

25%

24%

26%

24%

12%

23%

30%

31%

24%

26%

20-30K

16%

16%

11%

9%

24%

15%

30-50K 50-75K

14%

12%

5%

9%

18%

12%

5%

5%

3%

4%

4%

5%

75-100K

4%

4%

4%

3%

6%

4%

Above 100K

7%

5%

6%

6%

7%

6%

Upto 5K

Google

127

Table 26: Monthly family income Monthly Family Income

Ebay

Rediff

Sample Base

Yahoo

Indiatimes

All Buyers

1,083

1,562

5%

7%

160

127

299

5,504

10%

12%

5%

7%

5-10K

14%

19%

10-20K

24%

26%

20%

21%

10%

17%

32%

29%

23%

26%

20-30K

19%

19%

17%

10%

24%

18%

30-50K 50-75K

19%

15%

7%

14%

20%

16%

7%

6%

7%

3%

5%

6%

75-100K

5%

4%

4%

3%

6%

4%

Above 100K

9%

6%

5%

8%

7%

7%

Upto 5K

Google

Table 27: Most expensive vehicle owned by the household Most Expensive Vehicle Owned By The Household

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Sample Base

2,498

1,779

574

501

472

10,888

2 Wheeler

39%

45%

38%

45%

31%

43%

4 Wheeler

40%

31%

24%

25%

51%

32%

5%

7%

9%

13%

4%

7%

17%

17%

29%

17%

15%

18%

Others Don't own a vehicle

Table 28: Most expensive vehicle owned by the household Most Expensive Vehicle Owned By The Household

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Buyers

1,219

1,715

183

149

324

6,164

2 Wheeler

35%

43%

35%

43%

29%

39%

4 Wheeler

47%

37%

33%

34%

55%

40%

Others Don't own a vehicle

3%

6%

9%

6%

3%

5%

15%

14%

23%

18%

13%

16%

128

Table 29: Ownership of credit cards (individually) Ownership Of Credit Cards (Individually)

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

2,498

1,779

574

501

472

10,888

Single Card

19%

23%

10%

15%

26%

18%

Multiple Cards

19%

20%

10%

10%

32%

17%

No Credit Card

62%

58%

80%

75%

41%

64%

Table 30: Ownership of credit cards (individually) Ownership Of Credit Cards (Individually)

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

1,219

1,715

183

149

324

6,164

Single Card

24%

27%

11%

20%

30%

24%

Multiple Cards

26%

26%

17%

17%

38%

25%

No Credit Card

50%

47%

72%

63%

33%

51%

129

Table 31: Household asset ownership Household Asset Ownership

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

1,992

2,781

479

440

432

10,888

Color TV

97%

93%

89%

92%

97%

94%

Mobile Phone

93%

93%

87%

88%

95%

92%

Bank Account

87%

87%

73%

79%

91%

85%

Fridge

84%

78%

65%

72%

89%

79%

Cable TV connection/DTH

79%

75%

64%

71%

83%

75%

Computer/Laptop

80%

68%

65%

67%

79%

72%

Camera

73%

68%

61%

65%

75%

67%

Landline Phone

72%

62%

56%

63%

72%

66%

Life Insurance

69%

64%

50%

58%

76%

64%

Home

69%

58%

55%

60%

62%

61%

Washing Machine

66%

59%

51%

59%

70%

60%

Music System/DVD/MP3

65%

59%

50%

54%

70%

58%

Debit Card

65%

63%

48%

48%

75%

58%

Credit Card

44%

44%

24%

27%

63%

39%

Fixed Deposits

44%

34%

27%

35%

47%

37%

Medical Insurance/CGHS

42%

36%

27%

27%

52%

36%

Air Conditioner

35%

24%

22%

20%

37%

27%

Microwave

34%

26%

19%

25%

41%

26%

Mutual Funds

30%

23%

13%

19%

37%

25%

Demat Account

27%

23%

14%

22%

36%

23%

Share of Companies

26%

21%

13%

18%

34%

23%

Video Camera

28%

21%

20%

25%

30%

20%

IPod

17%

11%

10%

13%

17%

12%

Chit Fund Deposits

11%

7%

7%

7%

5%

8%

130

Table 32: Household asset ownership Household Asset Ownership

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Buyers

1,219

1,715

183

149

324

6,164

Color TV

98%

95%

95%

96%

97%

96%

Mobile Phone

95%

95%

91%

94%

96%

94%

Bank Account

89%

91%

87%

83%

93%

89%

Fridge

89%

82%

77%

84%

91%

84%

Cable TV connection/DTH

83%

79%

76%

79%

85%

80%

Computer/Laptop

84%

74%

75%

79%

82%

77%

Camera

81%

72%

67%

75%

78%

74%

Life Insurance

76%

72%

62%

69%

80%

72%

Landline Phone

77%

68%

66%

69%

74%

70%

Debit Card

74%

71%

65%

56%

79%

69%

Washing Machine

71%

66%

63%

68%

73%

67%

Music System/DVD/MP3

71%

64%

62%

64%

70%

65%

Home

71%

61%

58%

68%

62%

63%

Credit Card

55%

55%

36%

39%

71%

53%

Medical Insurance/CGHS

51%

45%

38%

39%

54%

45%

Fixed Deposits

50%

40%

38%

48%

49%

43%

Air Conditioner

43%

30%

32%

31%

42%

34%

Microwave

40%

33%

28%

40%

47%

34%

Mutual Funds

36%

29%

22%

26%

40%

32%

Demat Account

35%

30%

25%

32%

40%

31%

Share of Companies

34%

26%

22%

23%

36%

28%

Video Camera

33%

25%

28%

35%

32%

27%

IPod

21%

13%

16%

25%

19%

15%

Chit Fund Deposits

11%

8%

9%

11%

6%

9%

131

Table 33: Current loan liabilities Current Loan Liabilities

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

1,992

2,781

479

440

432

10,888

Home Loan

43%

40%

48%

46%

36%

43%

Car Loan

18%

13%

8%

11%

25%

14%

Two - wheeler Loan

13%

16%

15%

14%

12%

13%

Education Loan

12%

7%

11%

11%

7%

9%

Business Loan

5%

3%

4%

3%

4%

4%

Personal Loan

25%

24%

16%

19%

27%

22%

Consumer Durables Other

4%

4%

4%

2%

3%

3%

0.2%

0.1%

0.0%

0.0%

0.0%

0.1%

5%

9%

11%

11%

4%

8%

None of Above

Table 34: Current loan liabilities Current Loan Liabilities

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

1,219

1,715

183

149

324

6,164

Home Loan

40%

37%

49%

46%

34%

40%

Car Loan

21%

16%

9%

18%

27%

17%

Two - wheeler Loan

12%

15%

20%

14%

11%

13%

Education Loan

9%

8%

10%

11%

6%

8%

Business Loan

6%

3%

8%

2%

4%

5%

Personal Loan

27%

27%

15%

17%

30%

25%

Consumer Durables Other None of Above

5%

5%

5%

2%

3%

4%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

5%

7%

8%

7%

4%

7%

132

Table 35: Years of experience in using internet Years Of Experience In Using Internet

Ebay

Rediff

Google

Sample Base

2,498

1,779

5%

5%

Less Than 6 Months 6 Months-1 year

Yahoo

Indiatimes

All Shopping Users

574

501

472

10,888

8%

14%

3%

7%

6%

8%

10%

10%

3%

9%

1-2 years

14%

13%

19%

16%

7%

15%

2-5 years

26%

28%

26%

29%

22%

27%

5-6 years

14%

14%

13%

11%

17%

13%

6 years and above

35%

33%

24%

20%

48%

29%

Table 36: Years of experience in using internet Years Of Experience In Using Internet

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

1,219

1,715

183

149

324

6,164

Less Than 6 Months

2%

3%

5%

9%

2%

4%

6 Months-1 year

5%

6%

7%

4%

2%

6%

1-2 years

10%

10%

16%

11%

6%

11%

2-5 years

24%

27%

21%

36%

21%

25%

5-6 years

16%

15%

19%

13%

19%

15%

6 years and above

44%

40%

33%

28%

51%

38%

Table 37: Place of accessing internet Place Of Accessing Internet

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

1,992

2,781

479

440

432

10,888

Home

74%

59%

56%

62%

71%

64%

Place of work (office / school / college)

77%

84%

81%

79%

85%

77%

Cyber cafe

52%

52%

52%

45%

45%

48%

In transit (while traveling)

11%

8%

6%

3%

13%

7%

133

Table 38: Place of accessing internet Place Of Accessing Internet

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Buyers

1,219

1,715

183

149

324

6,164

Home

78%

66%

69%

73%

74%

69%

Place of work (office / school / college)

81%

85%

85%

85%

87%

82%

Cyber cafe

48%

53%

51%

38%

45%

46%

In transit (while traveling)

13%

11%

12%

6%

14%

11%

Table 39: Type of internet connection at home Type Of Internet Connection At Home

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

1,609

1,146

370

323

304

6,929

Regular Dial Up

13%

17%

21%

16%

16%

16%

Broadband Dial Up

24%

28%

26%

25%

28%

27%

24 Hrs Broadband

39%

33%

26%

29%

33%

34%

Mobile Connection

6%

6%

8%

6%

6%

6%

Wi Fi Connection Cable Lease/Dedicated line

2%

1%

1%

1%

2%

1%

10%

9%

8%

14%

11%

9%

0.8%

0.1%

0.0%

1%

2%

0.4%

Others

2%

1%

5%

1%

0.2%

1%

Don't Know

3%

6%

6%

6%

2%

5%

Table 40: Type of internet connection at home Type Of Internet Connection At Home

Ebay

Rediff

Sample Base

967

1,115

119

Regular Dial Up

12%

16%

20%

Broadband Dial Up

25%

28%

30%

24 Hrs Broadband

43%

35%

22%

Mobile Connection

7%

6%

Wi Fi Connection

2%

Cable

8%

Lease/Dedicated line Others Don't Know

Google

Yahoo

Indiatimes

All Buyers

104

237

4,289

12%

16%

15%

22%

25%

28%

31%

34%

36%

10%

6%

6%

5%

1%

0.2%

0.5%

2%

2%

9%

10%

22%

11%

9%

1%

0.1%

0.0%

0.0%

3%

0.6%

0.9%

0.8%

6%

2%

0.3%

1%

1%

4%

4%

4%

3%

4%

134

Table 41: Type of internet connection at office Type Of Internet Connection At Office

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Sample Base

2,033

1,448

6%

6%

467

408

384

8,437

3%

10%

6%

6%

Broadband Dial Up

22%

24 Hrs Broadband

36%

25%

25%

24%

19%

24%

34%

30%

29%

32%

33%

Mobile Connection

2%

2%

0.7%

4%

1%

2%

Wi Fi Connection

3%

2%

3%

3%

3%

3%

Cable

5%

6%

14%

8%

6%

6%

Regular Dial Up

Lease/Dedicated line Others

10%

8%

6%

2%

16%

8%

0.8%

2%

2%

2%

0.9%

2%

16%

15%

17%

19%

16%

18%

Don't Know

Table 42: Type of internet connection at office Type Of Internet Connection At Office

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

994

1,466

158

123

279

5,098

6%

6%

3%

10%

4%

6%

Broadband Dial Up

22%

23%

23%

29%

18%

23%

24 Hrs Broadband

37%

38%

31%

35%

34%

37%

Mobile Connection

2%

1%

0.7%

4%

2%

2%

Wi Fi Connection

3%

3%

4%

0.7%

4%

3%

Cable

5%

5%

8%

8%

6%

5%

Sample Base Regular Dial Up

Lease/Dedicated line Others Don't Know

13%

9%

9%

4%

18%

10%

0.8%

1%

2%

1%

1%

1%

13%

12%

20%

10%

14%

14%

135

Table 43: Service provider subscribed to at home Service Provider Subscribed To At Home

Ebay

Rediff

Google

Sample Base

1,609

1,146

370

VSNL / Tata

8%

11%

9%

BSNL/Sancharnet

Yahoo

Indiatimes

All Shopping Users

323

304

6,929

10%

10%

10%

32%

34%

36%

40%

33%

35%

MTNL

6%

5%

5%

4%

10%

6%

Reliance

5%

6%

3%

2%

6%

6%

Sify

6%

6%

7%

9%

4%

6%

0.1%

0.2%

0.2%

0.0%

0.5%

0.2%

Airtel/Bharti

18%

19%

16%

14%

21%

17%

Local Cable Operator

11%

10%

7%

8%

10%

9%

Others

11%

6%

12%

8%

4%

7%

3%

4%

6%

5%

2%

4%

Spectranet

Don't Know

Table 44: Service provider subscribed to at home Service Provider Subscribed To At Home

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

967

1,115

119

104

237

4,289

VSNL / Tata

8%

11%

8%

15%

11%

10%

BSNL/Sancharnet

35%

33%

37%

29%

29%

34%

MTNL

7%

4%

6%

5%

9%

6%

Reliance

6%

6%

4%

2%

6%

6%

Sify

7%

7%

3%

13%

5%

7%

0.1%

0.3%

0.0%

0.0%

0.6%

0.2%

Spectranet Airtel/Bharti

18%

20%

15%

13%

23%

18%

Local Cable Operator

9%

10%

7%

10%

11%

9%

Others

9%

6%

14%

7%

3%

7%

Don't Know

1%

3%

7%

6%

3%

3%

136

Table 45: Service provider subscribed to at office Service Provider Subscribed To At Office

Ebay

Rediff

Google

Sample Base

2,033

1,448

467

VSNL / Tata

10%

11%

8%

BSNL/Sancharnet

Yahoo

Indiatimes

All Shopping Users

408

384

8,437

10%

12%

12%

26%

30%

25%

32%

19%

27%

MTNL

4%

4%

4%

5%

6%

4%

Reliance

7%

6%

5%

7%

7%

6%

Sify Spectranet

4%

4%

7%

3%

4%

5%

0.7%

0.3%

0.2%

0.4%

0.0%

0.4%

Airtel/Bharti

15%

18%

17%

10%

23%

16%

Local Cable Operator

6%

4%

3%

6%

4%

4%

Others

8%

6%

12%

9%

9%

8%

20%

17%

20%

19%

16%

19%

Don't Know

Table 46: Service provider subscribed to at office Service Provider Subscribed To At Office

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

994

1,466

158

123

279

5,098

VSNL / Tata

11%

13%

8%

15%

13%

13%

BSNL/Sancharnet

28%

27%

24%

31%

18%

27%

MTNL

4%

4%

6%

3%

5%

4%

Reliance

7%

7%

8%

7%

7%

6%

Sify

4%

5%

7%

1%

4%

5%

Spectranet

1%

0.5%

0.0%

1%

0.0%

0.5%

16%

20%

18%

12%

25%

18%

6%

4%

2%

10%

4%

4%

7%

7%

10%

9%

8%

8%

19%

14%

16%

11%

15%

16%

Airtel/Bharti Local Cable Operator Others Don't Know

137

Table 47: Frequency of accessing internet from home Frequency Of Accessing Internet From Home

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

1,562

1,113

359

313

295

6,706

Over 5 times a Day

31%

26%

32%

23%

25%

26%

2-5 times a Day

29%

28%

22%

33%

29%

28%

Once Daily

29%

32%

34%

26%

34%

32%

7%

10%

5%

10%

8%

9%

Once In 2-3 Days Once a Week

3%

3%

6%

7%

3%

4%

1-3 times a Month

0.5%

0.6%

1%

0.9%

1%

0.8%

Once in More than a Month

0.8%

0.6%

0.6%

0.6%

0.0%

0.5%

Table 48: Frequency of accessing internet from home Frequency Of Accessing Internet From Home

Ebay

Rediff

Sample Base

951

1,080

116

Over 5 times a Day

33%

28%

39%

2-5 times a Day

29%

28%

17%

Once Daily

29%

31%

39%

7%

10%

Once In 2-3 Days Once a Week 1-3 times a Month Once in More than a Month

Google

Yahoo

Indiatimes

All Buyers

100

232

4,170

33%

27%

30%

36%

29%

27%

22%

32%

31%

4%

7%

8%

8%

1%

2%

0.0%

1%

3%

3%

0.5%

0.4%

1%

2%

1%

0.7%

1%

0.8%

0.3%

0.0%

0.0%

0.5%

138

Table 49: Frequency of accessing internet from office Frequency Of Accessing Internet From Office

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

1,861

1,325

427

373

352

7,618

Over 5 times a Day

45%

45%

44%

31%

58%

42%

2-5 times a Day

24%

23%

21%

23%

22%

24%

Once Daily

20%

21%

25%

32%

12%

21%

5%

6%

5%

8%

5%

7%

Once In 2-3 Days Once a Week 1-3 times a Month

4%

4%

4%

4%

2%

4%

0.9%

0.6%

1%

2%

0.2%

0.9%

2%

0.7%

1%

1%

0.3%

1%

Once in More than a Month

Table 50: Frequency of accessing internet from office Frequency Of Accessing Internet From Office

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

916

1,379

140

114

266

4,718

Over 5 times a Day

52%

51%

61%

41%

63%

50%

2-5 times a Day

23%

23%

17%

22%

20%

24%

Once Daily

17%

17%

13%

30%

12%

18%

Once In 2-3 Days

4%

4%

5%

2%

3%

4%

Once a Week

2%

3%

2%

5%

1%

3%

1-3 times a Month

0.6%

0.3%

0.0%

0.0%

0.3%

0.6%

Once in More than a Month

0.8%

0.7%

1%

0.0%

0.4%

0.7%

Table 51: Time of the day accessing internet from home Time Of The Day Accessing Internet From Home

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Sample Base

1,536

1,094

353

308

290

6,569

Before 9.00 AM

4%

6%

1%

5%

5%

5%

9.00 AM-12.00 Noon

6%

8%

9%

7%

7%

7%

12.00 Noon - 3.00 PM

3%

5%

7%

7%

4%

5%

3.00 PM-6.00 PM

6%

4%

6%

7%

3%

5%

6.00 PM - 9.00 PM

15%

15%

17%

20%

18%

17%

9.00 PM - 12.00 Midnight

38%

40%

34%

29%

44%

37%

After 12.00 Midnight

4%

4%

3%

4%

1%

3%

Throughout the Day

24%

18%

24%

21%

18%

21%

139

Table 52: Time of the day accessing internet from home Time Of The Day Accessing Internet From Home

Ebay

Rediff

Google

Sample Base

Yahoo

Indiatimes

All Buyers

936

1,063

113

99

229

4,096

Before 9.00 AM

5%

7%

1%

4%

5%

5%

9.00 AM-12.00 Noon

5%

7%

3%

7%

7%

6%

12.00 Noon - 3.00 PM

3%

4%

7%

5%

5%

4%

3.00 PM-6.00 PM

3%

4%

4%

7%

0.7%

4%

6.00 PM - 9.00 PM

14%

15%

18%

17%

17%

16%

9.00 PM - 12.00 Midnight

41%

43%

38%

34%

43%

40%

After 12.00 Midnight

4%

4%

2%

2%

2%

3%

Throughout the Day

26%

18%

28%

24%

21%

22%

Table 53: Time of the day accessing internet from office Time Of The Day Accessing Internet From Office

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Sample Base

1,856

1,322

426

372

351

7,620

Before 9.00 AM

2%

2%

2%

2%

2%

2%

9.00 AM-12.00 Noon

21%

19%

17%

27%

18%

21%

12.00 Noon - 3.00 PM

23%

20%

19%

19%

17%

20%

3.00 PM-6.00 PM

11%

14%

13%

16%

11%

13%

6.00 PM - 9.00 PM

4%

7%

13%

7%

4%

7%

9.00 PM - 12.00 Midnight

3%

4%

4%

4%

2%

3%

After 12.00 Midnight

1%

1%

1%

1%

2%

1%

Throughout the Day

34%

34%

32%

24%

45%

33%

Table 54: Time of the day accessing internet from office Time Of The Day Accessing Internet From Office

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

907

1,384

141

114

264

4,730

2%

1%

1%

2%

0.9%

2%

9.00 AM-12.00 Noon

22%

19%

17%

31%

17%

21%

12.00 Noon - 3.00 PM

21%

17%

16%

14%

14%

17%

3.00 PM-6.00 PM

10%

13%

7%

15%

11%

12%

6.00 PM - 9.00 PM

5%

7%

8%

5%

5%

6%

9.00 PM - 12.00 Midnight

2%

3%

4%

3%

3%

3%

Sample Base Before 9.00 AM

After 12.00 Midnight

0.8%

1%

2%

0.0%

2%

1%

Throughout the Day

38%

39%

46%

30%

48%

38%

140

Table 55: Duration of internet usage from home Duration Of Internet Usage From Home

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

1,550

1,104

356

311

293

6,648

Less than 30 Minutes

11%

13%

11%

13%

12%

13%

30 to 60 Minutes

23%

29%

22%

21%

30%

27%

1-2 Hours

32%

35%

33%

43%

32%

35%

2-5 Hours

26%

17%

26%

15%

21%

19%

5-8 Hours

4%

3%

5%

2%

3%

4%

More than 8 Hours

4%

3%

3%

6%

3%

3%

Table 56: Duration of internet usage from home Duration Of Internet Usage From Home

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

945

1,073

114

98

232

4,140

Less than 30 Minutes

11%

14%

10%

7%

10%

13%

30 to 60 Minutes

22%

29%

21%

25%

34%

27%

1-2 Hours

34%

35%

32%

41%

28%

34%

2-5 Hours

25%

16%

32%

16%

22%

19%

5-8 Hours

4%

4%

4%

2%

3%

4%

More than 8 Hours

5%

2%

1%

10%

4%

3%

Table 57: Duration of internet usage from office Duration Of Internet Usage From Office

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

1,825

1,300

419

366

345

7,430

Less than 30 Minutes

16%

20%

12%

20%

15%

19%

30 to 60 Minutes

19%

24%

25%

28%

25%

24%

1-2 Hours

27%

26%

30%

30%

23%

26%

2-5 Hours

20%

17%

17%

14%

18%

17%

5-8 Hours

11%

8%

8%

3%

11%

8%

8%

6%

9%

5%

9%

7%

More than 8 Hours

141

Table 58: Duration of internet usage from office Duration Of Internet Usage From Office

Ebay

Rediff

Sample Base

902

1,362

137

Less than 30 Minutes

15%

17%

10%

30 to 60 Minutes

19%

21%

22%

1-2 Hours

29%

26%

28%

2-5 Hours

18%

19%

5-8 Hours

11% 9%

More than 8 Hours

Google

Yahoo

Indiatimes

All Buyers

113

264

4,642

23%

16%

17%

26%

22%

22%

25%

23%

26%

14%

14%

18%

18%

9%

16%

5%

12%

9%

7%

10%

7%

10%

8%

Table 59: Duration of internet usage during weekdays Duration Of Internet Usage During Weekdays

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Sample Base

2,266

1,614

520

455

428

9,817

Less than 30 Minutes

5%

7%

4%

6%

7%

7%

30 to 60 Minutes

15%

18%

16%

17%

16%

18%

1-2 Hours

29%

32%

29%

33%

30%

32%

2-5 Hours

28%

26%

29%

29%

28%

27%

5-8 Hours

11%

9%

13%

6%

7%

8%

More than 8 Hours

12%

8%

9%

9%

11%

9%

Table 60: Duration of internet usage during weekdays Duration Of Internet Usage During Weekdays

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

1,143

1,549

163

133

304

5,633

5%

7%

5%

4%

7%

6%

30 to 60 Minutes

13%

18%

10%

16%

15%

17%

1-2 Hours

30%

31%

22%

29%

26%

31%

2-5 Hours

29%

25%

31%

36%

30%

28%

5-8 Hours

11%

9%

18%

6%

8%

9%

More than 8 Hours

12%

9%

15%

9%

13%

10%

Less than 30 Minutes

142

Table 61: Duration of internet usage during weekends Duration Of Internet Usage During Weekends

Ebay

Rediff

Google

Sample Base

2,040

1,453

8%

10%

30 to 60 Minutes

12%

1-2 Hours

27%

2-5 Hours

27%

5-8 Hours More than 8 Hours

Less than 30 Minutes

Yahoo

Indiatimes

All Shopping Users

468

409

385

8,552

9%

11%

9%

10%

17%

17%

18%

17%

16%

29%

27%

28%

30%

31%

25%

26%

24%

24%

25%

15%

9%

10%

10%

10%

10%

11%

10%

11%

10%

10%

10%

Table 62: Duration of internet usage during weekends Duration Of Internet Usage During Weekends

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

1,021

1,434

155

126

272

5,041

8%

8%

9%

9%

9%

9%

30 to 60 Minutes

11%

16%

16%

18%

17%

15%

1-2 Hours

27%

30%

28%

30%

32%

29%

2-5 Hours

28%

26%

26%

23%

21%

26%

5-8 Hours

15%

10%

10%

8%

10%

11%

More than 8 Hours

12%

11%

12%

13%

12%

11%

Less than 30 Minutes

Table 63: Duration of PC usage from home Duration Of PC Usage From Home

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Sample Base

1,660

1,182

381

333

314

7,158

8%

11%

5%

8%

14%

10%

30 to 60 Minutes

18%

20%

23%

22%

25%

20%

1-2 Hours

36%

35%

32%

32%

36%

36%

2-5 Hours

23%

22%

23%

20%

16%

22%

5-8 Hours

8%

6%

10%

13%

7%

7%

More than 8 Hours

7%

5%

9%

6%

3%

5%

Less than 30 Minutes

143

Table 64: Duration of PC usage from home Duration Of PC Usage From Home

Ebay

Rediff

Google

Yahoo

973

1,157

122

9%

12%

2%

30 to 60 Minutes

19%

21%

1-2 Hours

34%

34%

2-5 Hours

23%

21%

5-8 Hours

8%

More than 8 Hours

8%

Sample Base Less than 30 Minutes

Indiatimes

All Buyers

106

248

4,399

3%

13%

10%

20%

18%

26%

21%

40%

32%

36%

35%

19%

23%

16%

22%

6%

5%

17%

6%

7%

6%

13%

8%

4%

6%

Table 65: Duration of PC usage from office Duration Of PC Usage From Office

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Sample Base

1,906

1,358

438

382

360

7,845

Less than 30 Minutes

4%

4%

3%

4%

4%

5%

30 to 60 Minutes

7%

7%

10%

14%

6%

8%

1-2 Hours

16%

14%

14%

19%

13%

15%

2-5 Hours

23%

23%

21%

20%

22%

23%

5-8 Hours

27%

29%

29%

19%

28%

28%

More than 8 Hours

24%

24%

23%

24%

27%

22%

Table 66: Duration of PC usage from office Duration Of PC Usage From Office Sample Base

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

928

1,437

141

114

274

4,864

Less than 30 Minutes

3%

4%

2%

8%

3%

4%

30 to 60 Minutes

6%

6%

7%

11%

6%

6%

1-2 Hours

15%

13%

13%

23%

12%

14%

2-5 Hours

21%

23%

26%

12%

22%

23%

5-8 Hours

30%

29%

26%

17%

30%

29%

More than 8 Hours

27%

26%

26%

29%

28%

25%

144

Table 67: Time spent by internet users on watching TV Time Spent By Internet Users On Watching TV

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

2,238

1,594

514

449

423

9,684

Less than 30 Minutes

17%

15%

18%

15%

14%

15%

30 to 60 Minutes

29%

27%

30%

27%

30%

28%

1-2 Hours

41%

45%

38%

38%

43%

43%

2-5 Hours

12%

12%

13%

16%

10%

12%

2%

0.9%

1%

3%

2%

1%

0.3%

0.4%

0.6%

0.8%

0.0%

0.4%

5-8 Hours More than 8 Hours

Table 68: Time spent by internet users on watching TV Time Spent By Internet Users On Watching TV

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Buyers

1,131

1,563

160

135

296

5,591

Less than 30 Minutes

18%

14%

13%

16%

15%

16%

30 to 60 Minutes

27%

29%

34%

30%

28%

29%

1-2 Hours

41%

46%

36%

36%

43%

43%

2-5 Hours

11%

10%

14%

17%

11%

11%

2%

0.4%

2%

0.5%

2%

1%

0.3%

0.5%

1%

0.6%

0.0%

0.4%

5-8 Hours More than 8 Hours

Table 69: Time spent by internet users on reading newspaper Time Spent By Internet Users On Reading Newspaper

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Sample Base

2,290

1,631

526

459

433

9,882

Less than 30 Minutes

46%

46%

47%

41%

41%

47%

30 to 60 Minutes

42%

43%

38%

44%

42%

41%

1-2 Hours

10%

10%

14%

13%

16%

11%

2-5 Hours

1%

0.8%

0.4%

0.6%

0.8%

0.7%

5-8 Hours

0.1%

0.1%

0.2%

0.2%

0.0%

0.1%

More than 8 Hours

0.0%

0.0%

0.3%

0.0%

0.0%

0.1%

145

Table 70: Time spent by internet users on reading newspaper Time Spent By Internet Users On Reading Newspaper

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Buyers

1,155

1,583

164

138

311

5,683

Less than 30 Minutes

44%

45%

45%

34%

39%

44%

30 to 60 Minutes

43%

44%

39%

52%

42%

43%

1-2 Hours

12%

10%

15%

12%

17%

12%

2-5 Hours

0.6%

1%

0.3%

0.7%

0.9%

0.8%

5-8 Hours

0.1%

0.0%

0.5%

0.5%

0.0%

0.1%

More than 8 Hours

0.0%

0.1%

0.4%

0.0%

0.0%

0.1%

Table 71: Time spent by internet users on listening to radio Time Spent By Internet Users On Listening To Radio

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Sample Base

1,554

1,107

357

312

294

6,587

Less than 30 Minutes

46%

47%

44%

44%

48%

48%

30 to 60 Minutes

28%

26%

30%

25%

25%

26%

1-2 Hours

17%

20%

20%

18%

19%

18%

2-5 Hours

4%

5%

4%

10%

4%

5%

5-8 Hours

1%

0.8%

0.5%

2%

2%

2%

More than 8 Hours

4%

1%

1%

0.6%

1%

2%

Table 72: Time spent by internet users on listening to radio Time Spent By Internet Users On Listening To Radio

Ebay

Rediff

Google

Sample Base

791

1,078

119

Less than 30 Minutes

47%

49%

47%

30 to 60 Minutes

28%

25%

35%

1-2 Hours

18%

20%

2-5 Hours

4%

5%

5-8 Hours

1%

0.6%

More than 8 Hours

2%

1%

Yahoo

Indiatimes

All Buyers

100

214

3,903

53%

49%

49%

21%

24%

26%

12%

15%

19%

18%

5%

8%

5%

4%

0.6%

3%

1%

2%

0.8%

0.0%

2%

1%

146

Table 73: Professional activities Professional Activities

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

1,992

2,781

479

440

432

10,888

Emailing - work related

87%

88%

84%

85%

89%

85%

Job Search

84%

86%

97%

97%

83%

75%

Check business/Financial news

38%

38%

27%

28%

48%

33%

Look for Seminar/workshops

31%

28%

24%

31%

27%

26%

Search work related info

56%

56%

46%

53%

62%

52%

Business/prof. networking

35%

32%

29%

31%

39%

29%

Check business travel info.

26%

24%

19%

23%

33%

20%

Instant messaging

83%

79%

97%

96%

79%

65%

None of the Above

0.5%

0.5%

0.0%

0.0%

0.6%

2%

Table 74: Professional activities Professional Activities

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

1,219

1,715

183

149

324

6,164

Emailing - work related

89%

91%

89%

85%

90%

89%

Job Search

82%

86%

96%

95%

82%

78%

Check business/Financial news

47%

44%

40%

40%

50%

43%

Look for Seminar/workshops

35%

31%

35%

37%

27%

31%

Search work related info

62%

62%

64%

67%

64%

59%

Business/prof. networking

44%

37%

45%

43%

44%

38%

Check business travel info.

34%

31%

32%

43%

37%

30%

Instant messaging

83%

77%

94%

95%

80%

68%

None of the Above

0.3%

0.6%

0.0%

0.0%

0.8%

2%

147

Table 75: Personal activities Personal Activities

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

1,992

2,781

479

440

432

10,888

Emailing - personal

92%

92%

89%

88%

93%

90%

Dating/Friendship

70%

70%

96%

94%

64%

54%

Check personal travel info.

35%

31%

25%

28%

46%

28%

Chatting

72%

59%

67%

64%

61%

62%

Matrimonial search

65%

70%

92%

95%

63%

50%

Share pictures

53%

42%

40%

46%

45%

42%

Check news

79%

81%

97%

95%

84%

65%

Check health & lifestyle info

36%

37%

31%

34%

40%

32%

Check Sports

74%

76%

96%

95%

75%

60%

Astrology

60%

66%

96%

95%

66%

48%

Check cinema content

38%

29%

30%

34%

35%

29%

Check hobby related info

40%

35%

30%

36%

41%

34%

Social networking/communities

64%

62%

93%

94%

69%

47%

Search for product information

57%

54%

48%

40%

63%

50%

0.1%

0.1%

0.0%

0.0%

0.0%

0.4%

None of the above

Table 76: Personal activities Personal Activities

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Buyers

1,219

1,715

183

149

324

6,164

Emailing - personal

95%

94%

92%

91%

94%

92%

Dating/Friendship

67%

67%

90%

91%

63%

56%

Check personal travel info.

47%

41%

44%

53%

52%

41%

Chatting

71%

62%

76%

73%

62%

63%

Matrimonial search

62%

68%

84%

92%

61%

54%

Share pictures

57%

45%

53%

54%

48%

46%

Check news

81%

80%

94%

95%

84%

71%

Check health & lifestyle info

41%

41%

38%

50%

40%

38%

Check Sports

73%

74%

92%

94%

73%

64%

Astrology

58%

62%

90%

94%

65%

51%

Check cinema content

41%

32%

42%

42%

35%

33%

Check hobby related info

45%

41%

42%

50%

42%

39%

Social networking/communities

65%

58%

87%

92%

68%

51%

Search for product information

65%

61%

63%

52%

65%

57%

0.1%

0.0%

0.0%

0.0%

0.0%

0.2%

None of the above

148

Table 77: Downloading activities Downloading Activities

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

1,992

2,781

479

440

432

10,888

Music

79%

76%

95%

97%

76%

63%

Online games

73%

73%

96%

96%

73%

57%

Mobile contents (ring tones/games)

71%

71%

96%

96%

69%

53%

Educational / Learning material

62%

65%

97%

96%

64%

50%

Screensavers/wallpapers

53%

50%

44%

55%

49%

48%

Adult content

22%

22%

18%

24%

20%

19%

Movies

41%

31%

34%

35%

38%

31%

4%

5%

0.1%

0.4%

3%

11%

None of the above

Table 78: Downloading activities Downloading Activities

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

1,219

1,715

183

149

324

6,164

Music

76%

75%

93%

96%

74%

65%

Online games

69%

71%

94%

95%

72%

60%

Mobile contents (ring tones/games)

69%

69%

93%

95%

67%

57%

Educational / Learning material

59%

63%

97%

94%

63%

52%

Screensavers/wallpapers

53%

53%

49%

58%

48%

49%

Adult content

26%

23%

23%

30%

20%

22%

Movies

43%

33%

47%

42%

39%

35%

4%

5%

0.4%

1%

4%

9%

None of the above

149

Table 79: E-commerce related activities E-Commerce Related Activities

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

1,926

2,713

475

437

423

10,707

E-greetings

72%

65%

60%

58%

70%

61%

Net telephony

22%

16%

18%

15%

17%

15%

Online bill payment

36%

29%

23%

26%

47%

25%

Book air tickets

36%

28%

22%

27%

51%

26%

Book train tickets

35%

35%

30%

28%

38%

30%

Book hotels

12%

8%

12%

12%

11%

8%

Buy non-travel products

42%

44%

16%

15%

58%

33%

Net banking

45%

41%

29%

32%

56%

34%

Check real estate info

56%

61%

93%

93%

59%

40%

Check financial info

66%

70%

94%

94%

76%

49%

Online stock trading

21%

18%

13%

20%

28%

15%

0.2%

0.5%

0.0%

0.0%

0.0%

9%

None of these

Table 80: E-commerce related activities E-Commerce Related Activities

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

1,219

1,715

183

149

324

6,164

E-greetings

72%

68%

68%

66%

72%

65%

Net telephony

27%

19%

33%

27%

18%

20%

Online bill payment

47%

39%

43%

48%

54%

39%

Book air tickets

50%

40%

47%

61%

60%

45%

Book train tickets

48%

47%

61%

60%

42%

53%

Book hotels

14%

10%

24%

25%

11%

14%

Buy non-travel products

68%

70%

41%

40%

75%

57%

Net banking

57%

52%

52%

50%

62%

49%

Check real estate info

54%

58%

86%

90%

59%

45%

Check financial info

65%

66%

88%

91%

74%

55%

Online stock trading None of these

26%

22%

23%

30%

31%

21%

0.0%

0.0%

0.0%

0.0%

0.0%

1%

150

Table 81: Online shopping Online Shopping

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

2,498

1,779

574

501

472

10,888

Searched only

29%

24%

34%

39%

15%

44%

Both searched and bought

59%

62%

39%

36%

77%

57%

Neither searched nor bought

13%

14%

27%

25%

9%

0.0%

Table 82: Online shopping Online Shopping

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

1,219

1,715

183

149

324

6,164

Both searched and bought

100%

100%

100%

100%

100%

100%

Table 83: Blogging activities Blogging Activities

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Sample Base

1,992

2,781

479

440

432

10,888

Check / read blogs at least once a week

31%

26%

23%

29%

27%

25%

Check / read blogs less than once a week

12%

9%

13%

12%

12%

9%

Comment on blog post at least once a week

15%

11%

11%

15%

11%

10%

Comment on blog post less than once a week

8%

6%

8%

9%

5%

6%

Have a blog site of my own

10%

6%

8%

5%

8%

7%

None of the above

59%

66%

68%

63%

62%

67%

151

Table 84: Blogging activities Blogging Activities

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Buyers

1,219

1,715

183

149

324

6,164

Check / read blogs at least once a week

37%

30%

28%

38%

27%

30%

Check / read blogs less than once a week

13%

11%

13%

19%

14%

11%

Comment on blog post at least once a week

19%

13%

13%

27%

12%

14%

Comment on blog post less than once a week

9%

8%

9%

17%

5%

8%

Have a blog site of my own

12%

8%

11%

9%

7%

9%

None of the above

53%

61%

66%

52%

61%

62%

Table 85: Member of an online community Member Of An Online Community

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

2,498

1,779

574

501

472

10,888

Not a member of any online community

44%

59%

52%

57%

50%

56%

Member of an online community

56%

41%

48%

43%

50%

44%

Table 86: Member of an online community Member Of An Online Community

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

1,219

1,715

183

149

324

6,164

Not a member of any online community

42%

54%

47%

51%

50%

52%

Member of an online community

58%

46%

53%

49%

51%

48%

152

Table 87: Membership by type of online community Membership By Type Of Online Community

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

2,498

1,779

574

501

472

10,888

Not a member of any online community

44%

59%

52%

57%

50%

56%

Alumni & Schools

12%

6%

6%

3%

14%

8%

Computers & Internet

8%

7%

7%

4%

4%

6%

Romance & Relationships

6%

5%

4%

6%

5%

5%

Business / Professional community

3%

4%

4%

2%

5%

4%

Music

4%

3%

3%

4%

3%

3%

Schools & Education

3%

2%

6%

3%

1%

3%

Games

3%

2%

2%

4%

2%

3%

Individuals

2%

2%

3%

1%

3%

2%

Arts & Entertainment

2%

2%

3%

2%

2%

2%

Company

2%

2%

1%

2%

1%

2%

Cultures & Community

1%

2%

4%

2%

2%

2%

Travel

1%

1%

0.9%

0.7%

2%

0.9%

Religion & Beliefs

1%

0.9%

0.7%

2%

0.5%

0.8%

Health, Wellness & Fitness

1%

0.5%

1%

0.6%

0.3%

0.7%

Science & History

1%

0.6%

0.8%

3%

0.6%

0.7%

Automotive

1%

0.5%

0.2%

0.5%

0.8%

0.6%

Family & Home

0.3%

0.5%

0.8%

2%

0.5%

0.5%

Fashion & Beauty

0.7%

0.3%

1%

0.4%

0.6%

0.5%

Countries & Regional

0.6%

0.5%

0.4%

0.5%

0.6%

0.4%

Hobbies & Crafts

0.3%

0.2%

0.4%

0.3%

0.2%

0.4%

Recreation & Sports

0.6%

0.3%

0.0%

0.1%

0.2%

0.3%

Cities & Neighborhoods

0.1%

0.2%

0.0%

0.5%

0.8%

0.2%

Gay, Lesbian & Bi

0.2%

0.4%

0.0%

0.5%

0.3%

0.2%

Government & Politics

0.1%

0.2%

0.0%

0.3%

0.0%

0.2%

Pets & Animals

0.1%

0.3%

0.5%

0.4%

0.5%

0.2%

Food, Drink & Wine

0.2%

0.1%

0.0%

0.0%

0.0%

0.1%

153

Table 88: Membership by type of online community Membership By Type Of Online Community

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Buyers

1,219

1,715

183

149

324

6,164

Not a member of any online community

42%

54%

47%

51%

50%

52%

Alumni & Schools

13%

8%

8%

4%

15%

9%

Computers & Internet

7%

7%

5%

5%

5%

6%

Business / Professional community

4%

5%

7%

4%

6%

5%

Romance & Relationships

7%

5%

5%

3%

5%

5%

Music

4%

3%

7%

5%

3%

3%

Games

4%

2%

2%

1%

2%

2%

Individuals

2%

2%

1%

3%

3%

2%

Schools & Education

2%

1%

4%

2%

1%

2%

Arts & Entertainment

2%

2%

3%

3%

1%

2%

Company

1%

2%

2%

4%

1%

2%

Cultures & Community

2%

2%

3%

3%

1%

2%

Travel

1%

2%

2%

0.3%

2%

1%

Religion & Beliefs

1%

0.6%

0.4%

0.6%

0.4%

0.9%

Automotive

2%

0.6%

0.4%

0.0%

0.8%

0.8%

Health, Wellness & Fitness

1%

0.5%

0.4%

2%

0.4%

0.8%

Science & History

1%

0.5%

0.8%

7%

0.5%

0.8%

Family & Home

0.3%

0.7%

2%

0.0%

0.6%

0.7%

Countries & Regional

0.8%

0.6%

0.0%

1%

0.5%

0.5%

Fashion & Beauty

0.7%

0.2%

1%

0.0%

0.3%

0.5%

Hobbies & Crafts

0.3%

0.4%

0.0%

0.4%

0.2%

0.5%

Cities & Neighborhoods

0.2%

0.3%

0.0%

2%

1%

0.3%

Recreation & Sports

0.3%

0.3%

0.0%

0.0%

0.3%

0.3%

Gay, Lesbian & Bi

0.2%

0.5%

0.0%

0.0%

0.0%

0.2%

Government & Politics

0.1%

0.1%

0.0%

0.0%

0.0%

0.2%

Pets & Animals

0.1%

0.3%

0.4%

0.0%

0.6%

0.2%

Food, Drink & Wine

0.2%

0.1%

0.0%

0.0%

0.0%

0.1%

154

Table 89: Usage of other language websites Usage Of Other Language Websites

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

2,498

1,779

574

501

472

10,888

Use other language websites

13%

15%

16%

16%

11%

12%

Use only English websites

87%

85%

84%

84%

89%

88%

Table 90: Usage of other language websites Usage Of Other Language Websites

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Buyers

1,219

1,715

183

149

324

6,164

Use other language websites

14%

16%

15%

23%

13%

14%

Use only English websites

86%

84%

86%

78%

87%

86%

Table 91: Online activities desired in other languages Online Activities Desired In Other Languages

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Sample Base

1,992

2,781

479

440

432

10,888

Email

61%

64%

71%

70%

61%

62%

Chatting

50%

46%

57%

52%

42%

47%

Entertainment

50%

48%

49%

48%

48%

46%

Online news

38%

36%

38%

36%

38%

32%

Search information

36%

37%

35%

36%

37%

34%

Travel related information

20%

21%

19%

19%

27%

18%

Online shopping

29%

28%

21%

17%

33%

20%

Blog

19%

14%

13%

10%

22%

13%

Online learning / education

34%

34%

40%

37%

34%

32%

Matrimony

16%

17%

17%

17%

17%

15%

Astrology

25%

28%

28%

25%

30%

24%

Not Interested

20%

20%

14%

14%

19%

20%

155

Table 92: Online activities desired in other languages Online Activities Desired In Other Languages

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Buyers

1,219

1,715

183

149

324

6,164

Email

61%

63%

69%

72%

59%

62%

Chatting

51%

47%

58%

63%

42%

46%

Entertainment

53%

49%

54%

55%

47%

48%

Online news

40%

37%

46%

44%

37%

36%

Search information

39%

39%

41%

43%

36%

37%

Travel related information

26%

25%

29%

29%

29%

24%

Online shopping

35%

32%

33%

27%

37%

27%

Blog

22%

16%

15%

15%

24%

16%

Online learning / education

37%

36%

42%

43%

35%

34%

Matrimony

17%

18%

21%

21%

17%

17%

Astrology

24%

29%

30%

28%

28%

26%

Not Interested

19%

20%

11%

14%

20%

20%

Table 93: Problems faced while surfing the internet Problems Faced While Surfing The Internet

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

1,992

2,781

479

440

432

10,888

Difficult to connect

31%

31%

37%

40%

31%

33%

Slow website opening

60%

61%

62%

65%

60%

62%

Cumbersome navigation

15%

13%

16%

14%

16%

13%

Unsolicited ads/pop-ups

55%

50%

38%

34%

63%

48%

Lack of response to queries

32%

27%

29%

33%

32%

27%

Spam / junk mails

59%

56%

44%

39%

62%

52%

Virus / spyware

57%

52%

58%

49%

52%

51%

Lack of local language content

8%

10%

11%

14%

8%

9%

Never faced any problem

7%

8%

9%

8%

5%

7%

Others

2%

1%

2%

1%

0.9%

2%

156

Table 94: Problems faced while surfing the internet Problems Faced While Surfing The Internet

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Buyers

1,219

1,715

183

149

324

6,164

Difficult to connect

30%

29%

40%

41%

32%

33%

Slow website opening

62%

61%

64%

64%

62%

62%

Cumbersome navigation

20%

17%

19%

23%

17%

17%

Unsolicited ads/pop-ups

62%

57%

54%

46%

66%

55%

Lack of response to queries

35%

29%

34%

38%

34%

31%

Spam / junk mails

67%

63%

59%

52%

67%

61%

Virus / spyware

63%

56%

66%

59%

53%

57%

Lack of local language content

9%

11%

17%

15%

8%

10%

Never faced any problem

5%

7%

7%

6%

5%

6%

Others

2%

2%

2%

0.1%

1%

2%

157

Table 95: Top of mind unaided recall - all websites Top Of Mind Unaided Recall - All Websites

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

2,447

1,742

562

491

462

10,662

Google

37%

23%

54%

16%

35%

30%

Yahoo

27%

26%

21%

61%

26%

28%

Rediff

7%

24%

5%

5%

9%

11%

Orkut

6%

4%

2%

4%

2%

5%

Gmail

3%

4%

3%

0.7%

4%

3%

Hotmail

2%

1%

0.2%

0.6%

3%

2%

Indiatimes

0.9%

1%

0.4%

0.9%

6%

1%

MSN

0.8%

0.4%

0.3%

0.4%

1%

0.6%

Contest2win

0.5%

1%

0.0%

0.3%

1%

0.6%

Moneycontrol

0.3%

0.1%

0.1%

0.0%

1%

0.5%

Wikipedia

0.4%

0.8%

0.0%

0.0%

0.1%

0.5%

Funmaza

0.0%

0.0%

0.0%

0.0%

0.0%

0.5%

Ebay

2%

0.1%

0.0%

0.0%

0.0%

0.4%

Sify

0.2%

0.1%

2%

0.2%

0.0%

0.4%

Microsoft

0.4%

0.3%

0.1%

0.0%

0.2%

0.4%

Howstuffworks

0.4%

0.0%

0.0%

0.0%

0.0%

0.3%

Naukri

0.1%

0.4%

0.3%

0.0%

0.9%

0.3%

You tube

0.6%

0.1%

0.0%

0.1%

0.1%

0.3%

Cricinfo

0.0%

0.0%

0.0%

0.0%

0.6%

0.2%

Espnstar

0.2%

0.3%

0.1%

0.1%

0.6%

0.2%

Freshersworld

0.1%

0.0%

0.0%

0.0%

0.0%

0.2%

ICICIbank

0.0%

0.1%

0.0%

0.0%

1%

0.2%

ICICIDirect

0.2%

0.4%

0.0%

0.0%

0.0%

0.2%

Monster

0.1%

0.0%

0.1%

0.4%

0.0%

0.2%

NDTV

0.2%

0.0%

0.2%

0.0%

0.4%

0.2%

Nokia

0.3%

0.2%

0.0%

0.4%

0.0%

0.2%

Santabanta

0.2%

0.0%

0.0%

0.0%

0.2%

0.2%

Sharekhan

0.8%

0.0%

0.0%

0.0%

0.0%

0.2%

WWE

0.0%

0.4%

0.0%

0.0%

0.0%

0.2%

Ebizel

0.4%

0.0%

0.0%

0.0%

0.0%

0.2%

India

0.1%

0.4%

0.9%

0.4%

0.0%

0.2%

123Greetings

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Bharatmatrimony

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

BSNL

0.0%

0.0%

0.0%

0.7%

0.0%

0.1%

Download

0.0%

0.0%

0.0%

0.3%

0.0%

0.1%

Economictimes

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

Hi5

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Hpindia

0.0%

0.3%

0.2%

0.0%

0.1%

0.1%

Indiafm

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

IRCTC

0.3%

0.0%

0.0%

0.0%

0.0%

0.1%

Manoramaonline

0.0%

0.2%

0.0%

0.2%

0.0%

0.1%

Raaga

0.3%

0.2%

0.0%

0.0%

0.0%

0.1%

Reliance

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Sony

0.5%

0.0%

0.0%

0.0%

0.0%

0.1%

Timesjob

0.1%

0.1%

0.1%

0.0%

0.0%

0.1%

Timesofindia

0.1%

0.2%

0.0%

0.0%

0.2%

0.1%

India games

0.0%

0.8%

0.0%

0.0%

0.0%

0.1%

158

Makemytrip

0.4%

0.1%

0.0%

0.0%

0.0%

0.1%

Yatra

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Zapak

0.0%

0.1%

0.0%

0.3%

0.0%

0.1%

Amazon

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

BBC

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

CBSE

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

HDFC

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Indiabulls

0.2%

0.0%

0.0%

0.0%

0.0%

0.0%

Indiainfoline

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indiamart

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indianexpress

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indianrailways

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indya

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

NSEindia

0.0%

0.0%

0.0%

0.3%

0.0%

0.0%

Samachar

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Shaadi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

VSNL

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Rcm business

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Mail2 web

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Airtel

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

8%

8%

10%

8%

6%

10%

Others

159

Table 96: Top of mind unaided recall - all websites Top Of Mind Unaided Recall - All Websites

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Buyers

1,204

1,690

175

146

317

6,051

Google

36%

28%

55%

15%

38%

33%

Yahoo

27%

24%

18%

64%

25%

28%

Rediff

8%

24%

5%

3%

10%

12%

Orkut

4%

2%

1%

1%

1%

3%

Gmail

3%

4%

4%

1%

5%

3%

Hotmail

2%

1%

0.2%

0.8%

4%

2%

Indiatimes

0.8%

1%

0.9%

1%

5%

1%

MSN

1%

0.6%

0.8%

1%

0.4%

0.8%

Ebay

2%

0.2%

0.0%

0.0%

0.0%

0.6%

Wikipedia

0.6%

0.8%

0.0%

0.0%

0.1%

0.6%

Contest2win

0.7%

0.4%

0.0%

0.0%

1%

0.4%

ICICIDirect

0.1%

0.6%

0.0%

0.0%

0.0%

0.3%

Moneycontrol

0.3%

0.2%

0.4%

0.0%

1%

0.3%

Naukri

0.1%

0.5%

0.0%

0.1%

0.5%

0.3%

NDTV

0.2%

0.1%

0.4%

0.0%

0.5%

0.3%

1%

0.0%

0.0%

0.0%

0.0%

0.3%

Sify

0.3%

0.0%

0.0%

0.0%

0.1%

0.3%

Microsoft

0.5%

0.2%

0.2%

0.1%

0.1%

0.3%

Cricinfo

0.0%

0.0%

0.0%

0.0%

0.8%

0.2%

Espnstar

0.1%

0.3%

0.0%

0.0%

0.0%

0.2%

Howstuffworks

0.7%

0.0%

0.0%

0.0%

0.0%

0.2%

ICICIbank

0.1%

0.1%

0.0%

0.0%

2%

0.2%

IRCTC

0.4%

0.0%

0.0%

0.0%

0.0%

0.2%

Monster

0.2%

0.1%

0.0%

1%

0.0%

0.2%

Nokia

0.2%

0.0%

0.1%

0.0%

0.0%

0.2%

Raaga

0.4%

0.3%

0.1%

0.0%

0.0%

0.2%

Santabanta

0.4%

0.0%

0.0%

0.0%

0.0%

0.2%

India

0.1%

0.4%

1%

0.0%

0.0%

0.2%

You tube

0.6%

0.0%

0.0%

0.0%

0.2%

0.2%

Bharatmatrimony

0.0%

0.4%

0.0%

0.0%

0.0%

0.1%

BSNL

0.0%

0.0%

0.0%

2%

0.0%

0.1%

Economictimes

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Freshersworld

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

HDFC

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Hi5

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Hpindia

0.0%

0.1%

0.0%

0.0%

0.1%

0.1%

Indiafm

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

Indiainfoline

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Manoramaonline

0.0%

0.2%

0.0%

0.6%

0.0%

0.1%

Reliance

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Samachar

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Sony

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

Timesjob

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Timesofindia

0.1%

0.3%

0.0%

0.0%

0.1%

0.1%

Ebizel

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

India games

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Makemytrip

0.3%

0.1%

0.0%

0.0%

0.0%

0.1%

Sharekhan

160

Yatra

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

123Greetings

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

BBC

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

CBSE

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Download

0.0%

0.0%

0.0%

0.8%

0.0%

0.0%

Indiamart

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indianrailways

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

NSEindia

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Shaadi

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

VSNL

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

WWE

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Rcm business

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zapak

0.0%

0.1%

0.0%

0.2%

0.0%

0.0%

Airtel

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

9%

8%

13%

8%

3%

11%

Others

161

Table 97: Most used website - all websites Most Used Website - All Websites

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

2,483

1,768

570

498

469

10,782

Google

36%

23%

59%

13%

35%

31%

Yahoo

23%

22%

20%

63%

19%

26%

Rediff

7%

26%

5%

5%

9%

11%

Orkut

10%

5%

5%

5%

3%

8%

Gmail

3%

5%

6%

1%

6%

4%

Hotmail

2%

1%

0.3%

0.6%

4%

1%

Indiatimes

0.6%

0.8%

0.3%

0.4%

9%

1%

Wikipedia

0.3%

0.4%

0.0%

0.4%

0.4%

0.6%

2%

0.0%

0.0%

0.0%

0.0%

0.5%

Ebay Moneycontrol

1%

0.5%

0.1%

0.0%

2%

0.5%

MSN

0.7%

0.6%

0.0%

0.4%

0.7%

0.4%

Naukri

0.3%

0.5%

0.1%

0.3%

0.5%

0.4%

Sify

0.3%

0.2%

1%

0.2%

0.0%

0.4%

Contest2win

0.3%

0.4%

0.0%

0.0%

2%

0.4%

Icicibank

0.3%

0.5%

0.0%

1%

0.7%

0.3%

Icicidirect

0.2%

0.4%

0.0%

0.1%

0.6%

0.3%

Nseindia

0.4%

0.1%

0.0%

0.3%

0.3%

0.3%

Download

0.3%

0.3%

0.0%

0.0%

0.0%

0.2%

Monster

0.1%

0.1%

0.0%

0.6%

0.1%

0.2%

Santabanta

0.3%

0.2%

0.0%

0.0%

0.2%

0.2%

Youtube

0.1%

0.1%

0.0%

0.1%

0.1%

0.2%

Espnstar

0.3%

0.0%

0.0%

0.0%

0.0%

0.1%

Raaga

0.0%

0.3%

0.0%

0.3%

0.0%

0.1%

Sharekhan

0.1%

0.4%

0.0%

0.0%

0.0%

0.1%

Timesjob

0.2%

0.1%

0.0%

0.1%

0.0%

0.1%

WWE

0.0%

0.4%

0.0%

0.0%

0.2%

0.1%

Bseindia

0.1%

0.0%

0.0%

0.0%

0.6%

0.1%

13%

12%

4%

8%

8%

13%

Others

162

Table 98: Most used website - all websites Most Used Website - All Websites

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Buyers

1,209

1,709

180

149

321

6,102

Google

36%

27%

64%

16%

37%

33%

Yahoo

23%

21%

17%

65%

20%

25%

Rediff

8%

27%

4%

4%

9%

12%

Orkut

7%

4%

4%

5%

1%

5%

Gmail

3%

5%

5%

0.7%

7%

4%

Hotmail

2%

1%

0.3%

0.7%

4%

2%

Indiatimes

0.8%

0.8%

0.7%

0.1%

7%

1%

Moneycontrol

0.7%

0.7%

0.3%

0.0%

2%

0.7%

Wikipedia

0.4%

0.1%

0.0%

0.0%

0.5%

0.7%

Ebay

2%

0.0%

0.0%

0.0%

0.0%

0.6%

MSN

0.9%

0.7%

0.0%

1%

1%

0.6%

Icicibank

0.1%

0.9%

0.0%

0.0%

1%

0.4%

Icicidirect

0.1%

0.6%

0.0%

0.2%

0.7%

0.4%

Naukri

0.1%

0.4%

0.2%

0.0%

0.5%

0.4%

Sify

0.4%

0.1%

0.0%

0.0%

0.1%

0.3%

Monster

0.1%

0.2%

0.0%

2%

0.0%

0.2%

Nseindia

0.6%

0.0%

0.0%

0.0%

0.4%

0.2%

Santabanta

0.3%

0.3%

0.0%

0.0%

0.0%

0.2%

Contest2win

0.0%

0.1%

0.0%

0.0%

2%

0.2%

Youtube

0.2%

0.0%

0.0%

0.0%

0.2%

0.2%

Download

0.3%

0.0%

0.1%

0.0%

0.0%

0.1%

Espnstar

0.3%

0.1%

0.0%

0.0%

0.1%

0.1%

Raaga

0.0%

0.3%

0.0%

0.9%

0.0%

0.1%

Sharekhan

0.1%

0.3%

0.0%

0.0%

0.0%

0.1%

Timesjob

0.3%

0.0%

0.0%

0.0%

0.0%

0.1%

Bseindia

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

WWE

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

14%

9%

4%

5%

6%

12%

Others

163

Table 99: Preferred website for emailing Preferred Website For Emailing

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

2,498

1,779

574

501

472

10,888

Yahoo

57%

36%

54%

75%

40%

52%

Gmail

24%

21%

29%

8%

26%

21%

Rediff

10%

37%

14%

7%

15%

18%

7%

4%

3%

2%

12%

6%

Hotmail Indiatimes

1%

0.8%

0.1%

0.7%

6%

1%

Sify

0.2%

0.7%

0.4%

2%

0.4%

0.9%

Sancharnet/BSNL

0.1%

0.5%

0.1%

4%

0.5%

0.6%

VSNL

0.5%

0.2%

0.5%

0.2%

1%

0.6%

Lycos

0.1%

0.0%

0.1%

0.4%

0.0%

0.2%

AOL

0.0%

0.0%

0.1%

0.0%

0.0%

0.1%

Others

100%

100%

100%

100%

100%

100%

Table 100: Preferred website for emailing Preferred Website For Emailing

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Buyers

1,219

1,715

183

149

324

6,164

Yahoo

55%

35%

50%

73%

37%

48%

Gmail

26%

24%

32%

8%

28%

25%

Rediff

10%

35%

13%

6%

16%

18%

7%

4%

4%

2%

14%

7%

Hotmail Indiatimes

1%

1%

0.2%

1%

4%

1%

Sancharnet/BSNL

0.1%

0.4%

0.2%

5%

0.7%

0.7%

Sify

0.2%

0.3%

0.5%

4%

0.5%

0.7%

VSNL

0.5%

0.3%

0.0%

0.7%

0.8%

0.6%

Lycos

0.1%

0.0%

0.3%

0.0%

0.0%

0.2%

AOL

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

100%

100%

100%

100%

100%

100%

164

Table 101: Multiple user shares of email websites Multiple User Shares Of Email Websites

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Sample Base

1,992

2,781

479

440

432

10,888

4%

3%

4%

3%

3%

3%

Gmail

73%

62%

68%

42%

71%

63%

Hotmail

48%

41%

40%

24%

51%

38%

Indiatimes

23%

22%

15%

10%

58%

19%

AOL

Lycos

3%

2%

3%

2%

3%

2%

Rediff

57%

88%

56%

44%

55%

58%

Sancharnet/BSNL

10%

7%

7%

10%

8%

7%

Sify

16%

16%

15%

12%

16%

13%

VSNL

5%

7%

9%

6%

6%

4%

Yahoo

94%

87%

92%

94%

86%

90%

Others

6%

4%

4%

4%

5%

5%

Table 102: Multiple user shares of email websites Multiple User Shares Of Email Websites

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Buyers

1,219

1,715

183

149

324

6,164

Yahoo

93%

87%

95%

92%

85%

89%

Gmail

74%

68%

71%

51%

76%

67%

Rediff

58%

90%

60%

53%

60%

61%

Hotmail

53%

45%

49%

35%

56%

45%

Indiatimes

26%

25%

19%

16%

61%

23%

Sify

18%

18%

14%

20%

16%

16%

Sancharnet/BSNL

11%

9%

8%

12%

8%

9%

VSNL

6%

7%

9%

12%

5%

6%

AOL

5%

3%

5%

7%

3%

4%

Lycos

3%

2%

4%

3%

1%

3%

Others

6%

6%

4%

5%

5%

4%

165

Table 103: Preferred website for job search Preferred Website For Job Search

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

2,164

1,541

497

434

409

8,130

Naukri

39%

43%

18%

23%

49%

37%

Monster

30%

25%

24%

25%

20%

27%

Timesjobs

15%

13%

9%

6%

13%

14%

3%

2%

34%

4%

5%

5%

Yahoo

2%

2%

2%

27%

0.3%

3%

Rediff

0.6%

6%

0.4%

3%

0.3%

2%

Indiatimes

1%

2%

2%

1%

5%

2%

Jobsahead

2%

2%

0.6%

0.0%

0.8%

1%

Freshersworld

1%

0.3%

1%

2%

0.5%

1%

Jobs

0.6%

0.5%

2%

2%

0.2%

1%

Jobstreet

0.2%

0.6%

0.4%

0.7%

2%

0.8%

Google

Jobsearch

1%

0.4%

0.0%

0.1%

0.5%

0.6%

Clickjobs

0.5%

0.4%

1%

0.0%

0.6%

0.5%

Jobsindia

0.1%

0.4%

0.3%

0.5%

0.0%

0.2%

Devnetjobs

0.4%

0.1%

0.0%

0.2%

0.0%

0.1%

3%

4%

5%

6%

3%

5%

Others

Table 104: Preferred website for job search Preferred Website For Job Search

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

986

1,430

177

139

264

4,750

Naukri

41%

46%

23%

34%

53%

42%

Monster

27%

21%

18%

31%

21%

24%

Timesjobs

15%

13%

15%

4%

11%

14%

Google

3%

1%

35%

3%

1%

4%

Yahoo

2%

2%

1%

21%

0.4%

2%

Rediff

0.5%

5%

0.5%

0.5%

0.3%

2%

Indiatimes

0.9%

2%

0.2%

0.7%

4%

2%

Jobsahead

2%

3%

2%

0.0%

1%

2%

Freshersworld

1%

0.3%

0.2%

1%

0.7%

1%

Jobs

0.3%

0.4%

2%

0.2%

0.3%

1%

Jobstreet

0.3%

0.9%

0.0%

0.7%

2%

0.8%

Jobsearch

2%

0.3%

0.1%

0.0%

0.7%

0.6%

Clickjobs

0.8%

0.5%

0.0%

0.0%

0.8%

0.5%

Devnetjobs

0.3%

0.0%

0.1%

0.0%

0.0%

0.2%

Jobsindia

0.2%

0.5%

0.0%

1%

0.0%

0.2%

4%

4%

3%

2%

3%

5%

Others

166

Table 105: Preferred website for mobile content Preferred Website For Mobile Content

Ebay

Rediff

Google

Sample Base

Yahoo

Indiatimes

All Shopping Users

1,850

1,318

425

371

350

5,639

Yahoo

13%

10%

7%

59%

10%

13%

Rediff

9%

31%

4%

6%

6%

13%

Google

5%

4%

66%

5%

7%

10%

Nokia

9%

11%

2%

5%

9%

9%

Indiatimes

7%

7%

5%

1%

29%

7%

Mobile9

6%

3%

1%

1%

3%

4%

Hutch

4%

3%

2%

1%

3%

3%

Ringtones

3%

2%

4%

2%

0.1%

3%

Funmaza

3%

3%

0.2%

0.6%

3%

3%

Airtel

3%

4%

0.7%

2%

3%

3%

Mobango

3%

2%

0.3%

0.6%

3%

2%

Zedge

3%

1%

0.0%

2%

3%

2%

Sify

2%

1%

0.2%

0.5%

1%

2%

Sonyericsson

1%

0.8%

0.4%

0.4%

0.4%

1%

Games

0.8%

0.4%

0.5%

0.3%

1%

0.9%

Cooltoad

0.5%

0.5%

0.2%

0.0%

0.2%

0.8%

Mobileringtones

0.7%

0.9%

0.0%

0.0%

0.1%

0.8%

Download

0.6%

0.6%

0.1%

0.3%

1%

0.7%

Masti4India

0.4%

0.9%

0.0%

0.4%

0.0%

0.7%

Freeringtones R World Santabanta

1%

0.2%

0.0%

0.0%

0.5%

0.6%

0.4%

0.6%

0.4%

0.0%

0.6%

0.6%

1%

0.2%

0.0%

0.1%

0.9%

0.6%

Tagtag

0.7%

0.3%

0.4%

0.4%

0.0%

0.6%

Mauj

0.7%

1%

0.0%

0.0%

0.7%

0.5%

Getjar

1%

0.2%

0.3%

0.0%

0.6%

0.5%

Samsungmobile

0.4%

0.6%

0.8%

0.0%

0.4%

0.4%

Zapak

0.2%

0.1%

0.0%

0.1%

0.5%

0.4%

Motozone

0.5%

0.4%

0.2%

0.7%

0.5%

0.4%

1%

0.0%

0.0%

0.0%

0.0%

0.3%

Hungama

0.2%

0.3%

0.0%

0.0%

1%

0.3%

MSN

0.1%

0.1%

0.0%

0.1%

0.0%

0.3%

Papuyaar

0.1%

0.6%

0.0%

0.0%

0.0%

0.3%

Idea

0.5%

0.2%

0.0%

0.0%

0.0%

0.3%

Raaga

0.3%

0.1%

0.2%

0.0%

0.0%

0.2%

Dotsis

0.3%

0.1%

0.0%

0.0%

0.1%

0.2%

BSNL

0.1%

0.1%

0.3%

0.0%

1%

0.2%

Indiafm

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

Apniisp

0.2%

0.0%

0.0%

0.2%

0.0%

0.1%

Others

18%

9%

4%

12%

9%

14%

Cellebrum

167

Table 106: Preferred website for mobile content Preferred Website For Mobile Content

Ebay

Rediff

Indiatimes

All Buyers

Sample Base

793

1,155

171

Yahoo

12%

10%

10%

138

219

3,372

55%

12%

14%

Rediff

9%

28%

6%

Nokia

10%

11%

2%

4%

7%

13%

4%

10%

9%

Indiatimes

9%

9%

0.9%

3%

30%

9%

Google

4%

Hutch

4%

2%

72%

2%

6%

8%

3%

0.3%

1%

5%

4%

Mobile9 Airtel

5%

3%

1%

0.0%

2%

3%

3%

4%

2%

2%

2%

3%

Funmaza

3%

4%

0.1%

0.0%

4%

3%

Ringtones

3%

2%

0.4%

3%

0.2%

3%

Sify

2%

2%

0.4%

0.5%

2%

2%

Zedge

3%

1%

0.0%

0.0%

3%

2%

Mobango

3%

1%

0.0%

2%

3%

2%

Sonyericsson

2%

1%

0.0%

0.8%

0.1%

1%

Mobileringtones

Google

Yahoo

1%

0.7%

0.0%

0.0%

0.2%

0.9%

Games

0.7%

0.3%

0.0%

0.8%

1%

0.9%

Tagtag

0.9%

0.0%

0.0%

0.0%

0.0%

0.8%

Download

0.9%

0.7%

0.3%

0.0%

0.8%

0.7%

Masti4India

0.5%

1%

0.0%

0.0%

0.0%

0.7%

R World

0.4%

0.8%

1%

0.0%

0.8%

0.7%

Mauj

0.7%

0.8%

0.0%

0.0%

0.9%

0.6%

Motozone

0.7%

0.7%

0.0%

2%

0.3%

0.6%

Cooltoad

0.1%

0.7%

0.1%

0.0%

0.3%

0.5%

1%

0.0%

0.0%

0.0%

0.7%

0.5%

Freeringtones Santabanta

1%

0.1%

0.0%

0.3%

0.4%

0.5%

Hungama

0.2%

0.5%

0.0%

0.0%

2%

0.4%

MSN

0.2%

0.2%

0.1%

0.3%

0.0%

0.4%

Samsungmobile

0.3%

0.9%

0.2%

0.0%

0.0%

0.4%

Zapak

0.2%

0.1%

0.1%

0.2%

0.0%

0.4%

Getjar

0.6%

0.4%

0.9%

0.0%

0.5%

0.4%

Papuyaar

0.2%

0.2%

0.0%

0.0%

0.0%

0.3%

Idea

0.3%

0.3%

0.0%

0.0%

0.0%

0.3%

Cellebrum

0.8%

0.0%

0.0%

0.0%

0.0%

0.2%

Indiafm

0.0%

0.4%

0.0%

0.0%

0.0%

0.2%

Dotsis

0.3%

0.0%

0.0%

0.0%

0.0%

0.2%

BSNL

0.0%

0.1%

0.8%

0.0%

0.0%

0.2%

Apniisp

0.4%

0.0%

0.0%

0.5%

0.0%

0.2%

Raaga

0.2%

0.0%

0.1%

0.0%

0.0%

0.1%

Others

18%

9%

2%

20%

8%

14%

168

Table 107: Preferred website for sports Preferred Website For Sports

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

1,881

1,340

432

377

355

6,175

Espnstarsports

38%

27%

13%

15%

32%

28%

Cricinfo

14%

11%

7%

4%

17%

14%

Yahoo

10%

9%

7%

60%

6%

12%

Rediff

5%

22%

0.4%

4%

7%

9%

Google

4%

3%

59%

3%

3%

7%

Sports

5%

2%

3%

2%

1%

4%

Indiatimes

2%

4%

1%

0.9%

11%

3%

NDTV

2%

2%

1%

0.2%

5%

2%

Cricketnext

1%

4%

0.6%

1%

3%

2%

Sify

2%

2%

0.7%

1%

2%

2%

Tensports

2%

1%

0.7%

2%

0.7%

2%

WWE

1%

3%

0.9%

0.4%

0.0%

2%

0.9%

2%

0.7%

0.6%

0.7%

2%

1%

0.9%

0.0%

0.3%

1%

0.8%

Timesofindia

0.3%

0.5%

0.2%

0.0%

2%

0.8%

Iccworldcup

0.4%

0.5%

0.6%

0.4%

0.0%

0.5%

DD Sports

0.6%

0.6%

0.0%

0.5%

0.0%

0.4%

Khel

0.7%

0.4%

0.0%

0.5%

1%

0.4%

Cricbuzz

0.4%

0.1%

0.3%

0.0%

0.5%

0.3%

CNN

0.6%

0.1%

0.2%

0.0%

1%

0.3%

Zeesports

0.3%

0.2%

0.0%

0.1%

0.1%

0.1%

8%

5%

4%

3%

6%

8%

MSN BBC Sports

Others

169

Table 108: Preferred website for sports Preferred Website For Sports

Ebay

Rediff

Indiatimes

All Buyers

Sample Base

849

1,212

169

Espnstarsports

34%

28%

16%

134

230

3,738

22%

31%

29%

Cricinfo

13%

15%

4%

Yahoo

11%

8%

7%

4%

20%

15%

58%

5%

11%

Rediff

6%

18%

0.3%

4%

8%

9%

Google

5%

3%

60%

Indiatimes

2%

5%

0.8%

0.9%

3%

6%

0.6%

10%

3%

Sports

5%

1%

NDTV

3%

2%

1%

4%

2%

3%

1%

0.1%

7%

3%

Cricketnext

1%

3%

0.0%

0.0%

2%

2%

WWE Tensports

1%

4%

0.9%

0.0%

0.1%

2%

2%

0.9%

0.0%

0.7%

0.9%

2%

MSN

1%

2%

2%

1%

0.9%

2%

Sify

1%

2%

2%

0.6%

0.7%

2%

BBC Sports

1%

1%

0.0%

0.8%

2%

1%

0.3%

0.6%

0.6%

0.0%

2%

1%

1%

0.5%

0.0%

1%

0.9%

0.6%

Iccworldcup

0.4%

0.4%

0.5%

0.0%

0.0%

0.5%

Cricbuzz

0.6%

0.2%

0.8%

0.0%

0.7%

0.4%

DD Sports

0.8%

0.6%

0.0%

0.0%

0.0%

0.4%

CNN

0.8%

0.1%

0.0%

0.0%

1%

0.4%

Zeesports

0.1%

0.3%

0.0%

0.0%

0.1%

0.1%

9%

4%

3%

3%

4%

8%

Timesofindia Khel

Others

Google

Yahoo

170

Table 109: Preferred website for travel products Preferred Website For Travel Products

Ebay

Rediff

Google

Sample Base

Yahoo

Indiatimes

All Shopping Users

1,948

1,388

447

391

368

5,855

Makemytrip

21%

20%

3%

0.9%

26%

18%

Yatra

23%

12%

2%

13%

21%

17%

IRCTC

15%

15%

4%

4%

11%

16%

Google

5%

6%

77%

3%

2%

10%

Yahoo

4%

4%

2%

65%

1%

8%

Rediff

2%

19%

0.4%

1%

2%

5%

Indiatimes

2%

3%

0.1%

3%

18%

3%

Travelguru

4%

2%

0.6%

2%

4%

3%

Travel

2%

2%

5%

0.1%

1%

2%

Cleartrip

3%

2%

0.8%

0.3%

2%

2%

Airdeccan

2%

1%

1%

2%

0.5%

2%

Airindia

2%

0.5%

0.1%

1%

0.9%

1%

Travel India

1%

0.8%

0.4%

0.6%

1%

0.8%

0.2%

0.3%

0.0%

1%

0.0%

0.7%

Jetairways

1%

0.8%

0.3%

0.0%

1%

0.6%

Tours

1%

0.3%

0.0%

0.0%

0.1%

0.6%

Sify

Rajtravels

1%

0.3%

0.1%

0.5%

1%

0.6%

Spicejet

0.4%

0.9%

0.1%

0.0%

0.9%

0.5%

Goair

0.8%

0.7%

0.0%

0.0%

0.0%

0.4%

Flykingfisher

0.4%

0.1%

0.0%

0.0%

0.0%

0.3%

Indianairlines

0.3%

0.4%

0.0%

0.5%

0.0%

0.3%

MSN

0.3%

0.1%

0.1%

0.1%

0.0%

0.3%

Incredibleindia

0.4%

0.4%

0.0%

0.0%

0.0%

0.3%

Indiatravels

0.4%

0.1%

0.8%

0.0%

0.3%

0.2%

KSRTC

0.1%

0.1%

0.0%

0.0%

0.0%

0.2%

Hotels

0.0%

0.2%

0.1%

0.0%

0.0%

0.2%

Sitatours

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Thomascook

0.0%

0.1%

0.0%

0.0%

0.3%

0.1%

Travelocity

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

Airsahara

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

9%

9%

3%

2%

7%

8%

Others

171

Table 110: Preferred website for travel products Preferred Website For Travel Products

Ebay

Rediff

Google

Sample Base

927

1,331

171

Makemytrip

23%

22%

5%

IRCTC

19%

21%

7%

Yatra

20%

14%

4%

Google

4%

5%

74%

Yahoo

3%

2%

Rediff

2%

14%

Indiatimes

3%

3%

Travelguru

4%

2%

Cleartrip

4%

Airdeccan Travel

Yahoo

Indiatimes

All Buyers

143

282

4,123

0.5%

30%

20%

6%

9%

19%

25%

23%

18%

4%

0.8%

8%

2%

50%

0.7%

5%

0.1%

0.9%

2%

4%

0.2%

3%

16%

3%

0.6%

5%

3%

3%

2%

2%

0.7%

2%

3%

3%

2%

0.4%

1%

0.6%

2%

1%

2%

0.1%

0.0%

0.8%

2%

Travel India

0.5%

1%

1%

0.0%

1%

0.8%

Airindia

0.9%

0.8%

0.0%

0.6%

0.0%

0.6%

1%

0.4%

0.0%

0.0%

0.1%

0.6%

Tours Rajtravels Goair Jetairways

1%

0.4%

0.0%

1%

0.5%

0.6%

0.7%

0.9%

0.0%

0.0%

0.0%

0.5%

1%

0.2%

0.1%

0.0%

0.1%

0.5%

Sify

0.3%

0.2%

0.0%

2%

0.0%

0.5%

Spicejet

0.6%

1%

0.0%

0.0%

0.7%

0.5%

Flykingfisher

0.6%

0.1%

0.0%

0.0%

0.0%

0.3%

Indianairlines

0.2%

0.2%

0.1%

0.0%

0.0%

0.3%

Indiatravels

0.5%

0.1%

0.0%

0.0%

0.4%

0.3%

MSN

0.3%

0.1%

0.0%

0.4%

0.0%

0.3%

KSRTC

0.0%

0.1%

0.0%

0.0%

0.0%

0.2%

Incredibleindia

0.2%

0.4%

0.0%

0.0%

0.1%

0.2%

Sitatours

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Thomascook

0.0%

0.1%

0.0%

0.0%

0.4%

0.1%

Travelocity

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Hotels

0.0%

0.3%

0.2%

0.0%

0.0%

0.1%

Airsahara

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

6%

7%

4%

0.4%

8%

7%

Others

172

Table 111: Preferred website for matrimony Preferred Website For Matrimony

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shoppers

1,275

1,913

450

406

271

5,344

Agarwal2Agarwal

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Bharatmatrimony

35%

32%

12%

12%

30%

30%

2%

0.7%

58%

1%

2%

5%

0.1%

0.3%

0.1%

0.2%

0.2%

0.6%

Google Indianmatrimony Jeevansaathi Matchmaker Matrimonial

5%

7%

5%

3%

3%

5%

0.2%

0.4%

0.0%

0.0%

0.0%

0.2%

2%

1%

1%

4%

1%

1%

MSN

0.0%

0.2%

0.0%

0.3%

0.0%

0.2%

Rediff

0.8%

13%

0.8%

2%

1%

3%

Shaadi Sify

33%

29%

11%

18%

41%

29%

0.1%

0.0%

0.5%

0.0%

0.0%

0.4%

Yahoo

5%

2%

2%

42%

1%

4%

Telugumatrimony

1%

0.7%

0.2%

0.0%

0.1%

1%

Tamilmatrimony

2%

2%

3%

3%

0.6%

3%

Simplymarry

3%

2%

0.5%

1%

6%

3%

Punjabmatrimony

0.1%

0.0%

0.0%

0.6%

0.0%

0.2%

Oriyamatrimony

0.0%

1%

0.0%

0.0%

0.0%

0.3%

Marathimatrimony

0.0%

0.5%

0.0%

0.0%

0.0%

0.2%

Keralamatrimony

0.6%

2%

0.0%

0.2%

2%

1%

Indiatimes

0.5%

0.6%

0.4%

0.7%

7%

0.8%

Hindimatrimony

0.2%

0.1%

0.0%

0.0%

0.0%

0.1%

Bengalimatrimony

0.2%

0.1%

0.0%

0.6%

0.0%

0.2%

Gujuratimatrimony

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

Indiamatrimony

0.4%

1%

0.1%

5%

0.0%

0.9%

Matrimony

6%

3%

5%

3%

2%

5%

Sindhimatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Urdumatrimony

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

3%

2%

1%

3%

3%

4%

Others

173

Table 112: Preferred website for matrimony Preferred Website For Matrimony

Ebay

Rediff

Google

Sample Base

744

1,117

162

Bharatmatrimony

39%

34%

10%

Shaadi

Yahoo

Indiatimes

All Buyers

134

200

3,261

10%

37%

32%

31%

29%

14%

15%

42%

30%

Jeevansaathi

3%

8%

9%

5%

2%

5%

Matrimony

5%

3%

6%

2%

0.6%

5%

Google

1%

0.7%

52%

0.4%

0.1%

4%

Yahoo

4%

2%

0.5%

35%

1%

4%

Tamilmatrimony Rediff Simplymarry Keralamatrimony Matrimonial Indiamatrimony

3%

2%

3%

3%

0.8%

4%

0.4%

9%

0.4%

3%

2%

3%

3%

2%

0.9%

1%

5%

3%

0.8%

3%

0.0%

0.6%

0.0%

1%

2%

0.7%

0.1%

3%

0.9%

1%

0.3%

1%

0.2%

15%

0.0%

1%

Telugumatrimony

2%

1%

0.0%

0.0%

0.1%

1%

Indianmatrimony

0.0%

0.5%

0.0%

0.0%

0.3%

0.8%

Indiatimes

0.5%

0.4%

0.2%

0.6%

6%

0.8%

Sify

0.2%

0.0%

1%

0.0%

0.0%

0.4%

Bengalimatrimony

0.4%

0.1%

0.0%

0.0%

0.0%

0.3%

Matchmaker

0.3%

0.5%

0.0%

0.0%

0.0%

0.2%

MSN

0.0%

0.3%

0.0%

0.8%

0.0%

0.2%

Marathimatrimony

0.0%

0.7%

0.0%

0.0%

0.0%

0.2%

Agarwal2Agarwal

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

Punjabmatrimony

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

Oriyamatrimony

0.0%

0.6%

0.0%

0.0%

0.0%

0.1%

Hindimatrimony

0.3%

0.1%

0.0%

0.0%

0.0%

0.1%

Gujuratimatrimony

0.3%

0.0%

0.0%

0.0%

0.0%

0.1%

Sindhimatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Urdumatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

4%

2%

3%

5%

1%

4%

Others

174

Table 113: Preferred website for financial news/info Preferred Website For Financial News/Info

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Sample Base

1,754

1,249

403

16%

12%

5%

352

331

5,088

3%

20%

14%

Google

6%

6%

Yahoo

12%

9%

84%

7%

4%

12%

1%

71%

3%

11%

ICICI Direct/ICICI Bank

10%

6%

0.2%

1%

4%

7%

Rediff

4%

Sharekhan

6%

21%

1%

2%

3%

6%

5%

0.1%

2%

8%

5%

Indiatimes NDTV/NDTVprofit

4%

4%

1%

3%

18%

4%

4%

4%

1%

0.3%

7%

4%

Economictimes

4%

4%

0.0%

0.2%

9%

3%

Stockmarket

2%

0.7%

0.0%

0.6%

0.8%

2%

NSE

2%

2%

0.0%

0.5%

1%

2%

Sify

1%

1%

0.0%

0.4%

0.1%

2%

CNN

3%

0.4%

0.0%

0.4%

2%

1%

Business

1%

0.9%

0.0%

0.6%

0.6%

1%

Indiabulls

2%

0.5%

1%

0.0%

2%

1%

Financialexpress

1%

1%

0.0%

0.0%

1%

1%

MSN

0.6%

1%

0.1%

0.1%

2%

1%

Timesofindia

0.7%

1%

0.1%

0.1%

2%

1%

2%

2%

0.0%

0.9%

0.1%

1%

Moneycontrol/CNBC

Financialnews HDFC

0.6%

1%

0.0%

0.0%

0.7%

0.9%

Kotaksecurities

0.5%

0.4%

0.0%

0.0%

0.0%

0.7%

Indiainfoline

1%

0.7%

0.0%

0.0%

0.3%

0.6%

Zeebusiness

0.8%

0.9%

0.0%

0.0%

0.5%

0.6%

1%

0.0%

0.8%

0.0%

0.0%

0.6%

Efinancialnews

0.8%

0.4%

0.0%

0.2%

0.6%

0.6%

Equitymaster

0.3%

0.3%

0.4%

0.0%

1%

0.4%

Valueresearch

Ibnlive

0.3%

0.6%

0.0%

0.0%

0.0%

0.4%

Manoramaonline

1%

0.0%

0.0%

0.1%

0.0%

0.4%

BBC

1%

1%

0.1%

0.0%

0.6%

0.4%

Reliancemoney

0.4%

0.4%

0.0%

0.0%

0.0%

0.3%

Capitalmarket

0.1%

0.2%

0.0%

0.1%

0.5%

0.2%

Karvey

0.1%

0.4%

0.1%

0.1%

0.5%

0.2%

5Paisa

0.3%

0.1%

0.0%

0.0%

0.3%

0.1%

Others

11%

12%

3%

7%

8%

14%

175

Table 114: Preferred website for financial news/info Preferred Website For Financial News/Info

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

763

1,106

168

Moneycontrol/CNBC

18%

16%

2%

133

238

3,276

2%

24%

15%

Google

6%

6%

Yahoo

10%

6%

80%

7%

1%

10%

2%

59%

3%

8%

ICICI Direct/ICICI Bank

11%

7%

0.5%

2%

5%

8%

Rediff Indiatimes

4%

17%

2%

1%

3%

6%

4%

6%

2%

6%

15%

5%

Sharekhan

7%

6%

0.1%

4%

10%

5%

NDTV/NDTVprofit

5%

4%

1%

0.7%

7%

4%

Economictimes

4%

3%

0.0%

0.7%

11%

4%

2%

2%

0.0%

0.5%

0.1%

2%

0.9%

1%

0.1%

1%

0.5%

2%

Sify Stockmarket NSE

2%

2%

0.0%

0.0%

2%

2%

Indiabulls

2%

0.6%

3%

0.0%

3%

2%

CNN

3%

0.7%

0.0%

0.0%

1%

1%

Financialexpress

1%

1%

0.0%

0.0%

1%

1%

HDFC

0.8%

1%

0.0%

0.0%

0.9%

1%

Timesofindia

0.8%

0.8%

0.4%

0.0%

2%

1%

1%

1%

0.0%

0.0%

0.2%

1%

0.3%

0.9%

0.1%

0.0%

0.6%

1%

2%

0.2%

0.0%

2%

0.0%

1%

0.8%

0.3%

0.0%

0.0%

0.1%

0.8%

Business MSN Financialnews Kotaksecurities Indiainfoline

1%

1%

0.0%

0.0%

0.1%

0.7%

Valueresearch

0.3%

0.9%

0.0%

0.0%

0.0%

0.6%

Zeebusiness

0.6%

1%

0.0%

0.0%

0.1%

0.6%

Manoramaonline

2%

0.0%

0.0%

0.2%

0.0%

0.6%

Efinancialnews

0.3%

0.6%

0.0%

0.0%

0.8%

0.6%

Equitymaster

0.2%

0.2%

0.9%

0.0%

0.0%

0.5%

1%

0.1%

2%

0.0%

0.0%

0.5%

BBC

0.9%

0.2%

0.0%

0.0%

0.0%

0.4%

5Paisa

0.2%

0.1%

0.0%

0.0%

0.4%

0.2%

Capitalmarket

0.1%

0.3%

0.0%

0.0%

0.6%

0.2%

Reliancemoney

0.0%

0.3%

0.0%

0.0%

0.0%

0.2%

Karvey

0.0%

0.7%

0.0%

0.0%

0.4%

0.2%

Others

9%

14%

5%

14%

7%

13%

Ibnlive

176

Table 115: Preferred website for cinema Preferred Website For Cinema

Ebay

Rediff

Google

Sample Base

Yahoo

Indiatimes

All Shopping Users

1,824

1,299

419

366

345

5,536

Yahoo

10%

8%

5%

57%

5%

10%

Google

4%

4%

67%

3%

4%

8%

Bollywood

5%

4%

2%

1%

6%

6%

PVR Cinemas

6%

5%

4%

2%

14%

6%

Rediff

3%

16%

0.9%

2%

7%

5%

Indiafm

5%

6%

0.2%

2%

5%

5%

Cinema

6%

3%

1%

1%

0.4%

4%

Indiatimes

4%

4%

0.0%

2%

17%

3%

Movies

4%

2%

0.5%

3%

2%

3%

Santabanta

4%

3%

0.3%

2%

2%

3%

Tamilcinemas

2%

2%

2%

0.6%

0.1%

3%

Sify

2%

3%

0.3%

1%

3%

2%

Idlebrain

2%

1%

0.9%

1%

0.3%

2%

Indiaglitz

3%

2%

0.8%

0.6%

0.2%

2%

Imdb

3%

0.6%

0.4%

1%

0.2%

2%

Funcinemas

2%

2%

0.0%

0.0%

4%

2%

Raaga

1%

1%

5%

0.6%

0.1%

1%

Inox

1%

1%

1%

0.0%

2%

1%

Thecinema

2%

0.8%

0.0%

0.5%

2%

1%

0.7%

2%

0.3%

0.0%

0.0%

1%

1%

1%

1%

0.0%

2%

1%

Zeecinemas Youtube Satyamcinema

2%

0.3%

0.0%

0.3%

0.6%

1%

0.6%

2%

0.0%

0.2%

1%

0.9%

1%

0.4%

0.0%

0.2%

0.0%

0.9%

Cinemax

0.8%

0.5%

0.6%

0.0%

2%

0.8%

Indiancinema

0.7%

2%

0.9%

0.1%

0.0%

0.8%

Andhravilas

0.8%

0.7%

0.0%

4%

0.0%

0.8%

Filmfare

0.2%

0.7%

0.3%

0.2%

0.5%

0.6%

Indya

0.8%

1%

0.0%

0.0%

0.1%

0.6%

MSN

0.0%

1%

0.1%

0.7%

0.7%

0.6%

Hollywood

0.4%

0.9%

0.0%

0.3%

0.8%

0.5%

NDTV

0.8%

0.1%

0.4%

0.0%

0.4%

0.5%

Teluguone

0.1%

0.7%

0.0%

2%

0.0%

0.5%

Starmovies

0.6%

0.1%

0.0%

2%

0.3%

0.5%

Adlabs Galatta

Musicindiaonline

1%

0.7%

0.0%

0.1%

0.1%

0.5%

Cinesouth

0.9%

0.1%

0.7%

0.2%

0.0%

0.5%

Chitraloka

0.4%

0.1%

0.0%

0.3%

0.7%

0.5%

Timesofindia

0.1%

0.0%

0.0%

0.0%

1%

0.4%

Malayalamcinema

0.6%

0.8%

0.0%

0.0%

0.0%

0.4%

Smashits

0.3%

0.3%

0.1%

0.5%

0.6%

0.3%

Yashrajfilms

0.1%

0.3%

0.0%

0.3%

0.6%

0.3%

Funmala

0.1%

0.5%

0.0%

0.0%

0.1%

0.3%

Prasad2

0.4%

0.7%

0.1%

0.1%

0.0%

0.2%

Glamsham

0.3%

0.1%

0.0%

0.0%

0.0%

0.2%

Sonypictures

0.6%

0.1%

0.0%

0.0%

0.0%

0.1%

18%

14%

7%

7%

16%

17%

Others

177

Table 116: Preferred website for cinema Preferred Website For Cinema Sample Base

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

802

1,097

170

137

226

3,336

Yahoo

8%

9%

7%

52%

4%

10%

PVR Cinemas

8%

6%

8%

4%

15%

8%

Google

5%

3%

60%

3%

4%

7%

Rediff

3%

15%

2%

3%

10%

6%

Indiafm

6%

7%

0.1%

4%

5%

5%

Bollywood

4%

4%

1%

2%

4%

5%

Indiatimes

5%

2%

0.0%

1%

17%

4%

Cinema

5%

3%

1%

2%

0.3%

3%

Imdb

5%

1%

1%

0.0%

0.2%

3%

Tamilcinemas

0.8%

2%

2%

0.0%

0.2%

3%

Santabanta

3%

2%

0.0%

2%

0.7%

3%

Movies

3%

1%

1%

0.2%

1%

2%

Sify

2%

3%

0.6%

1%

3%

2%

Funcinemas

2%

3%

0.0%

0.0%

4%

2%

Indiaglitz

3%

4%

1%

0.0%

0.3%

2%

Idlebrain

2%

0.9%

0.1%

0.0%

0.4%

2%

Thecinema

2%

1%

0.0%

1%

2%

2%

Inox

2%

0.6%

3%

0.1%

2%

2%

Satyamcinema

2%

0.5%

0.0%

0.0%

0.8%

1%

Adlabs

1%

2%

0.0%

0.0%

2%

1%

Cinemax

1%

0.6%

0.7%

0.0%

2%

1%

Galatta

1%

0.6%

0.0%

0.2%

0.0%

1%

Zeecinemas

0.9%

1%

0.7%

0.0%

0.0%

1%

MSN

0.0%

2%

0.2%

2%

0.0%

0.8%

Andhravilas

0.3%

0.1%

0.0%

11%

0.0%

0.8%

Indiancinema

0.6%

0.9%

2%

0.0%

0.0%

0.7%

Youtube

0.8%

0.7%

0.3%

0.1%

0.9%

0.7%

Hollywood

0.3%

1%

0.0%

0.0%

0.4%

0.6%

Indya

0.7%

1%

0.0%

0.0%

0.1%

0.6%

NDTV

1%

0.0%

0.0%

0.0%

0.5%

0.6%

Raaga

0.8%

0.8%

0.0%

0.0%

0.0%

0.5%

Starmovies

1%

0.1%

0.0%

0.0%

0.1%

0.5%

Filmfare

0.0%

0.6%

0.8%

0.0%

0.6%

0.4%

Teluguone

0.1%

0.8%

0.0%

4%

0.0%

0.4%

Malayalamcinema

0.8%

0.4%

0.0%

0.0%

0.0%

0.4%

Smashits

0.1%

0.6%

0.2%

0.0%

0.1%

0.3%

Timesofindia

0.1%

0.0%

0.0%

0.0%

1%

0.3%

Prasad2

0.7%

0.2%

0.0%

0.0%

0.0%

0.3%

Musicindiaonline

0.1%

1%

0.0%

0.0%

0.0%

0.3%

Glamsham

0.5%

0.1%

0.0%

0.0%

0.0%

0.3%

Funmala

0.1%

0.8%

0.0%

0.0%

0.1%

0.3%

Chitraloka

0.5%

0.0%

0.0%

0.7%

0.9%

0.3%

Yashrajfilms

0.2%

0.4%

0.0%

0.1%

0.8%

0.2%

Sonypictures

0.4%

0.0%

0.0%

0.0%

0.0%

0.2%

Cinesouth

0.0%

0.1%

0.0%

0.1%

0.0%

0.1%

17%

16%

7%

6%

17%

16%

Others

178

Table 117: Preferred website for online share/stock trading Preferred Website For Online Share/Stock Trading

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Sample Base

378

270

87

76

72

1,364

ICICI Direct

40%

34%

13%

22%

32%

37%

Sherkhan

25%

30%

22%

16%

22%

22%

Indiabulls

5%

6%

24%

0.6%

12%

7%

Religare

2%

0.4%

11%

3%

5%

4%

Kotaksecurities

3%

4%

0.0%

0.0%

8%

4%

BSE

2%

6%

0.0%

0.0%

0.0%

3%

5Paisa

3%

4%

0.0%

21%

3%

3%

Geojit

3%

4%

0.0%

0.0%

5%

3%

hdfcsec

2%

3%

0.0%

2%

2%

2%

NSE

1%

3%

3%

7%

2%

2%

Reliancemoney

1%

0.6%

0.0%

0.0%

0.6%

2%

Angeltrade

0.5%

0.5%

0.0%

0.0%

0.0%

0.6%

Karvy

0.5%

0.3%

0.0%

0.0%

0.0%

0.5%

Others

11%

6%

27%

30%

10%

11%

179

Table 118: Preferred website for online share/stock trading Preferred Website For Online Share/Stock Trading

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

289

314

15

14

89

1,056

ICICI Direct

41%

36%

17%

45%

35%

39%

Sherkhan

26%

28%

4%

30%

23%

23%

Indiabulls

6%

6%

31%

0.0%

12%

7%

Kotaksecurities

3%

3%

0.0%

0.0%

6%

4%

Geojit

3%

5%

0.0%

0.0%

6%

3%

5Paisa

4%

5%

0.0%

7%

1%

3%

BSE

1%

7%

0.0%

0.0%

0.0%

3%

hdfcsec

2%

3%

0.0%

2%

2%

3%

Religare

2%

0.5%

14%

0.0%

5%

2%

NSE

0.6%

1%

4%

0.0%

2%

1%

Reliancemoney

0.2%

0.7%

0.0%

0.0%

0.0%

0.9%

Karvy

0.5%

0.4%

0.0%

0.0%

0.0%

0.6%

Angeltrade

0.6%

0.6%

0.0%

0.0%

0.0%

0.4%

9%

5%

31%

16%

9%

10%

Others

180

Table 119: Preferred website for games Preferred Website For Games

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

1,862

1,326

428

373

352

5,938

Zapak

18%

18%

10%

6%

19%

18%

Yahoo

19%

18%

4%

66%

11%

18%

Google

4%

3%

66%

4%

7%

8%

Games

8%

5%

4%

6%

4%

7%

Miniclip

5%

3%

3%

2%

5%

4%

Rediff

1%

12%

0.7%

3%

1%

4%

Indiagames

3%

5%

0.0%

0.1%

4%

3%

Contest2Win

5%

3%

0.0%

0.0%

6%

3%

Indiatimes

2%

2%

0.1%

1%

10%

2%

MSN

0.7%

2%

0.4%

0.7%

0.8%

2%

Onlinegames

2%

2%

2%

0.5%

2%

2%

Download

2%

2%

0.3%

0.4%

0.1%

1%

Easports

1%

1%

0.2%

0.0%

1%

1%

Cricinfo

1%

1%

0.2%

0.0%

1%

1%

Freeonlinegames

1%

0.8%

0.1%

0.3%

0.5%

0.9%

Bigfishgames

0.8%

0.1%

0.3%

0.0%

4%

0.9%

Games2win

0.3%

0.6%

0.0%

0.2%

3%

0.8%

Sify

0.4%

0.7%

0.1%

0.0%

0.6%

0.7%

Cartoonnetwork

0.3%

0.2%

1%

0.0%

0.0%

0.6%

Funmaza

0.3%

0.9%

0.1%

0.5%

1%

0.6%

Hungama

0.6%

0.6%

0.0%

0.0%

1%

0.6%

1%

0.6%

0.3%

0.0%

0.0%

0.5%

Gamespot

0.6%

0.3%

0.0%

0.5%

0.0%

0.5%

Realarcade

0.2%

0.4%

0.2%

0.9%

2%

0.5%

Funtoosh

0.2%

0.5%

0.0%

0.0%

0.0%

0.4%

Stickcricket

0.5%

0.4%

0.1%

0.1%

0.8%

0.4%

Santabanta

0.4%

0.4%

0.1%

0.2%

0.1%

0.4%

Gamesonline

0.4%

0.1%

0.2%

0.0%

0.9%

0.4%

1%

0.1%

0.0%

0.0%

0.0%

0.3%

Sports

0.3%

0.4%

0.0%

0.1%

0.0%

0.3%

Gamezone

0.2%

0.3%

0.1%

0.0%

0.4%

0.2%

Toondisneyindia

0.2%

0.2%

0.3%

0.5%

0.0%

0.2%

Playgames

0.4%

0.2%

0.1%

0.2%

0.3%

0.2%

Gamesworld

0.4%

0.1%

0.3%

0.0%

0.0%

0.2%

Arcade

0.5%

0.1%

0.0%

0.0%

0.0%

0.2%

Others

18%

16%

6%

7%

13%

17%

Freegames

Gamehouse

181

Table 120: Preferred website for games Preferred Website For Games

Ebay

Rediff

Google

Sample Base

799

1,171

172

Yahoo

21%

21%

5%

Zapak

18%

19%

7%

Google

5%

3%

57%

Games

6%

6%

9%

Miniclip

6%

3%

Contest2Win

4%

2%

Rediff

Yahoo

Indiatimes

All Buyers

137

220

3,473

61%

10%

19%

3%

20%

17%

7%

8%

8%

14%

2%

7%

4%

2%

7%

5%

0.0%

0.0%

7%

3%

0.9%

10%

2%

3%

1%

3%

Indiagames

3%

3%

0.0%

0.2%

4%

3%

Indiatimes

2%

2%

0.2%

1%

9%

2%

MSN

0.5%

2%

0.9%

2%

1%

2%

Onlinegames

2%

2%

0.8%

0.0%

0.4%

2%

Download

2%

1%

0.1%

0.0%

0.1%

2%

Cricinfo

1%

2%

0.4%

0.0%

1%

1%

Easports

1%

1%

0.0%

0.0%

0.3%

1%

Sify

0.5%

1%

0.2%

0.0%

0.7%

0.9%

Bigfishgames

0.9%

0.2%

0.7%

0.0%

5%

0.9%

Gamehouse

2%

0.1%

0.0%

0.0%

0.0%

0.6%

Realarcade

0.3%

0.2%

0.0%

0.0%

3%

0.6%

Games2win

0.0%

0.9%

0.0%

0.5%

4%

0.6%

Cartoonnetwork

0.6%

0.3%

3%

0.0%

0.0%

0.5%

Freegames

0.5%

0.3%

0.9%

0.0%

0.0%

0.5%

Freeonlinegames

0.6%

0.2%

0.4%

0.8%

0.7%

0.5%

Funmaza

0.4%

0.8%

0.1%

0.0%

1%

0.5%

Gamespot

0.4%

0.4%

0.0%

1%

0.0%

0.5%

Hungama

0.5%

0.5%

0.0%

0.1%

1%

0.5%

Stickcricket

0.4%

0.7%

0.1%

0.0%

0.1%

0.4%

Santabanta

0.7%

0.4%

0.0%

0.4%

0.0%

0.4%

Gamesonline

0.4%

0.1%

0.0%

0.0%

0.6%

0.4%

Playgames

0.5%

0.3%

0.1%

0.0%

0.4%

0.3%

Gamezone

0.1%

0.2%

0.0%

0.0%

0.6%

0.2%

Sports

0.1%

0.1%

0.0%

0.2%

0.0%

0.2%

Toondisneyindia

0.3%

0.1%

0.8%

0.2%

0.0%

0.2%

Gamesworld

0.2%

0.1%

0.9%

0.0%

0.0%

0.2%

Arcade

0.3%

0.1%

0.0%

0.0%

0.0%

0.2%

Funtoosh

0.2%

0.1%

0.0%

0.0%

0.0%

0.1%

18%

16%

7%

3%

12%

17%

Others

182

Table 121: Preferred website for online shopping Preferred Website For Online Shopping

Ebay

Rediff

Google

Sample Base

2,498

1,779

574

Ebay

100%

0.0%

0.0%

Rediff

0.0%

100%

0.0%

Google

0.0%

0.0%

100%

Yahoo

0.0%

0.0%

Indiatimes

0.0%

Futurebazaar

0.0%

Sify Shopping

Yahoo

Indiatimes

All Shopping Users

501

472

7,261

0.0%

0.0%

34%

0.0%

0.0%

25%

0.0%

0.0%

8%

0.0%

100%

0.0%

7%

0.0%

0.0%

0.0%

100%

7%

0.0%

0.0%

0.0%

0.0%

6%

0.0%

0.0%

0.0%

0.0%

0.0%

2%

0.0%

0.0%

0.0%

0.0%

0.0%

2%

Indiaplaza

0.0%

0.0%

0.0%

0.0%

0.0%

1%

Onlineshopping

0.0%

0.0%

0.0%

0.0%

0.0%

1%

Amazon

0.0%

0.0%

0.0%

0.0%

0.0%

0.9%

MSN

0.0%

0.0%

0.0%

0.0%

0.0%

0.7%

Timesofindia

0.0%

0.0%

0.0%

0.0%

0.0%

0.3%

Others

0.0%

0.0%

0.0%

0.0%

0.0%

6%

Table 122: Preferred website for online shopping Preferred Website For Online Shopping

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

1,219

1,715

183

149

324

4,166

Ebay

100%

0.0%

0.0%

0.0%

0.0%

38%

Rediff

0.0%

100%

0.0%

0.0%

0.0%

27%

Indiatimes

0.0%

0.0%

0.0%

0.0%

100%

9%

Google

0.0%

0.0%

100%

0.0%

0.0%

6%

Futurebazaar

0.0%

0.0%

0.0%

0.0%

0.0%

5%

Yahoo

0.0%

0.0%

0.0%

100%

0.0%

4%

Sify

0.0%

0.0%

0.0%

0.0%

0.0%

2%

Indiaplaza

0.0%

0.0%

0.0%

0.0%

0.0%

2%

Amazon

0.0%

0.0%

0.0%

0.0%

0.0%

2%

Shopping

0.0%

0.0%

0.0%

0.0%

0.0%

1%

Onlineshopping

0.0%

0.0%

0.0%

0.0%

0.0%

0.8%

MSN

0.0%

0.0%

0.0%

0.0%

0.0%

0.6%

Timesofindia

0.0%

0.0%

0.0%

0.0%

0.0%

0.5%

Others

0.0%

0.0%

0.0%

0.0%

0.0%

4%

183

Table 123: Preferred website for online news Preferred Website For Online News

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

2,045

1,457

470

410

386

6,862

Yahoo

12%

8%

10%

63%

3%

13%

NDTV

13%

14%

3%

2%

21%

13%

Rediff

6%

22%

6%

9%

11%

10%

Google

6%

4%

64%

3%

4%

8%

Indiatimes

10%

7%

1%

4%

18%

8%

Aajtak

4%

4%

2%

1%

5%

5%

BBC

6%

4%

2%

2%

2%

5%

Timesofindia

3%

2%

1%

1%

9%

4%

CNN

5%

3%

0.2%

1%

4%

4%

Ibnlive

4%

2%

1%

0.4%

7%

3%

MSN

5%

3%

0.1%

1%

1%

3%

Manoramaonline

2%

2%

0.1%

2%

1%

3%

Thehindu

3%

1%

0.4%

1%

0.5%

2%

0.9%

2%

1%

0.7%

3%

2%

Zeenews

2%

1%

0.0%

1%

0.9%

2%

Eenadu

2%

3%

0.4%

0.8%

0.0%

2%

Sify

CNBC

1%

1%

0.4%

0.7%

0.2%

1%

Jagran

0.6%

2%

0.1%

0.1%

0.6%

1%

Dinamalar

0.5%

0.2%

0.1%

0.0%

0.1%

0.9%

Starnews

0.6%

0.6%

0.9%

1%

0.1%

0.7%

Times

0.5%

0.5%

0.1%

0.3%

0.5%

0.7%

DD News

0.5%

1%

0.5%

0.5%

0.6%

0.6%

Hindustantimes

0.8%

0.6%

0.0%

0.0%

0.2%

0.6%

TV9

0.2%

1%

0.2%

0.0%

1%

0.6%

Moneycontrol

0.8%

0.1%

0.0%

0.1%

0.7%

0.6%

Economictimes

0.6%

0.1%

0.1%

0.1%

1%

0.4%

Midday

0.4%

0.3%

0.0%

0.0%

0.0%

0.3%

Hinduonnet

0.2%

0.4%

0.0%

0.0%

0.2%

0.2%

Esakal

0.3%

0.5%

0.1%

0.0%

0.7%

0.2%

Webduniya

0.2%

0.2%

0.0%

0.0%

0.0%

0.1%

10%

9%

4%

3%

4%

8%

Others

184

Table 124: Preferred website for online news Preferred Website For Online News

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

958

1,390

169

NDTV

14%

14%

5%

138

270

4,260

2%

23%

14%

Yahoo

12%

8%

11%

Rediff

7%

21%

4%

58%

3%

11%

14%

13%

11%

Indiatimes

9%

9%

2%

9%

17%

9%

Google

6%

BBC

7%

3%

55%

3%

4%

7%

3%

3%

2%

1%

5%

CNN Aajtak

7%

4%

0.0%

0.8%

5%

5%

3%

5%

3%

0.0%

4%

4%

Timesofindia

4%

3%

2%

0.3%

10%

4%

Ibnlive

5%

1%

3%

0.2%

5%

4%

Thehindu

4%

2%

1%

0.0%

0.7%

3%

MSN

3%

3%

0.1%

2%

0.0%

3%

Manoramaonline

2%

3%

0.1%

4%

1%

2%

Eenadu

2%

3%

0.3%

0.8%

0.0%

2%

0.9%

2%

0.0%

0.5%

4%

2%

2%

1%

0.1%

2%

0.2%

1%

Sify CNBC Zeenews

1%

1%

0.0%

0.1%

1%

1%

Dinamalar

0.2%

0.1%

0.0%

0.0%

0.2%

1%

Jagran

0.9%

2%

0.0%

0.3%

0.8%

1%

Times

0.5%

0.5%

0.1%

0.0%

0.7%

0.9%

TV9

0.0%

0.0%

0.0%

0.0%

0.3%

0.7%

Moneycontrol

1%

0.1%

0.0%

0.0%

0.8%

0.7%

Economictimes

0.4%

0.2%

0.4%

0.2%

2%

0.5%

Hindustantimes

0.4%

1%

0.0%

0.0%

0.3%

0.5%

Starnews

0.3%

0.3%

1%

0.0%

0.2%

0.5%

DD News

0.1%

0.6%

0.8%

0.0%

0.0%

0.4%

Hinduonnet

0.2%

0.7%

0.0%

0.0%

0.3%

0.3%

Midday

0.5%

0.4%

0.0%

0.0%

0.0%

0.3%

Esakal

0.3%

0.3%

0.0%

0.0%

0.1%

0.2%

Webduniya

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

8%

9%

10%

3%

3%

8%

Others

185

Table 125: Preferred website for friendship/dating Preferred Website For Friendship/Dating

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

1,830

1,303

420

367

346

5,673

Orkut

45%

27%

15%

13%

27%

37%

Yahoo

22%

21%

11%

71%

23%

22%

Google

3%

4%

66%

0.9%

6%

7%

Rediff

3%

23%

2%

3%

5%

7%

Fropper

3%

3%

1%

2%

7%

3%

Indiatimes

2%

2%

0.0%

0.0%

15%

2%

Date

3%

2%

0.7%

0.9%

2%

2%

Hi5

3%

1%

0.3%

0.0%

6%

2%

Adultfriendfinder

2%

2%

0.3%

0.0%

0.2%

2%

Friendfinder

2%

2%

0.3%

0.6%

1%

2%

Friends

0.8%

0.8%

0.4%

0.0%

0.2%

1%

Tagged

0.9%

0.3%

0.0%

0.0%

2%

1%

Friendship

0.8%

0.9%

0.0%

0.1%

0.5%

0.9%

MSN

0.6%

0.5%

0.3%

1%

0.1%

0.8%

Desimartini

0.2%

0.4%

0.0%

0.0%

0.0%

0.5%

Sify

0.2%

0.5%

0.0%

0.6%

0.1%

0.4%

Batchmates

0.8%

0.7%

0.0%

0.0%

0.9%

0.4%

Friendster

0.3%

0.1%

0.0%

0.0%

0.1%

0.3%

Match

0.3%

0.1%

0.0%

0.0%

0.0%

0.1%

Others

8%

9%

2%

8%

5%

10%

186

Table 126: Preferred website for friendship/dating Preferred Website For Friendship/Dating

Ebay

Rediff

Sample Base

786

1,116

171

Orkut

48%

29%

18%

Yahoo

19%

22%

13%

Rediff

3%

18%

Google

3%

2%

Fropper

4%

5%

2%

Indiatimes

3%

2%

0.0%

Adultfriendfinder

3%

3%

Date

2%

Friendfinder

2%

Hi5

Google

Yahoo

Indiatimes

All Buyers

135

198

3,290

16%

28%

36%

66%

23%

22%

3%

2%

5%

7%

61%

0.3%

6%

6%

0.7%

8%

4%

0.0%

15%

3%

0.0%

0.0%

0.3%

2%

1%

0.1%

0.0%

2%

2%

2%

0.0%

0.9%

2%

2%

2%

0.8%

0.0%

0.0%

5%

2%

MSN

0.8%

0.8%

0.8%

1%

0.2%

1%

Friendship

0.4%

1%

0.0%

0.0%

0.0%

0.9%

Friends

0.8%

1%

1%

0.0%

0.3%

0.8%

Tagged

0.6%

0.5%

0.0%

0.1%

0.7%

0.8%

Batchmates

1%

1%

0.0%

0.0%

1%

0.6%

Sify

0.4%

0.2%

0.0%

0.5%

0.1%

0.4%

Friendster

0.4%

0.1%

0.0%

0.0%

0.1%

0.4%

Desimartini

0.3%

0.4%

0.0%

0.0%

0.0%

0.3%

Match

0.4%

0.1%

0.0%

0.0%

0.0%

0.2%

Others

7%

10%

2%

12%

4%

11%

187

Table 127: Preferred website for music Preferred Website For Music

Ebay

Rediff

Google

Sample Base

Yahoo

Indiatimes

All Shopping Users

1,948

1,387

447

391

368

6,521

Raaga

23%

24%

9%

11%

26%

23%

Yahoo

10%

9%

4%

53%

6%

9%

Google

2%

3%

56%

6%

4%

6%

Cooltoad

5%

4%

3%

2%

6%

5%

Musicindiaonline

5%

5%

2%

0.1%

4%

5%

Music

5%

2%

2%

2%

4%

4%

Mp3

3%

3%

1%

3%

3%

3%

Rediff

1%

12%

2%

2%

1%

3%

Tamilsongs

4%

1%

0.2%

1%

0.2%

2%

Youtube

2%

1%

0.5%

0.9%

2%

2%

Papuyaar

2%

2%

0.0%

1%

1%

2%

Smashits

2%

1%

0.8%

0.9%

2%

2%

0.6%

1%

0.8%

1%

3%

1%

Livewire

2%

0.6%

0.0%

0.0%

2%

1%

Indiatimes

1%

1%

0.1%

0.5%

10%

1%

Mtv

2%

1%

0.1%

0.0%

2%

1%

Apniisp

0.7%

0.9%

0.9%

0.3%

1%

1%

Dishant

0.9%

0.9%

1%

0.0%

0.1%

1%

1%

0.7%

0.1%

1%

0.6%

1%

Songs

Bollywoodmusic Sify

0.4%

1%

0.1%

0.5%

3%

1%

Pz10

0.9%

0.2%

0.0%

0.0%

0.0%

1%

Indiafm

0.7%

2%

0.0%

0.5%

0.9%

0.9%

Bollyexpress

0.7%

0.8%

0.0%

0.3%

1%

0.9%

Andhravilas

0.6%

0.6%

0.0%

0.0%

0.0%

0.9%

Musiconline

0.6%

2%

1%

0.2%

0.9%

0.8%

Bollyfm

0.8%

2%

0.0%

0.0%

0.1%

0.7%

Funmaza

0.9%

0.5%

0.1%

0.1%

0.5%

0.7%

123music

0.9%

0.5%

0.3%

0.3%

0.0%

0.7%

Realplayer

0.5%

0.9%

0.1%

0.2%

2%

0.6%

Okesite

0.4%

0.4%

4%

0.5%

0.3%

0.6%

Indianmusic

0.3%

0.7%

0.6%

0.0%

0.0%

0.5%

MSN

0.4%

0.5%

0.3%

1%

0.0%

0.5%

Itunes

0.7%

0.3%

0.0%

0.0%

0.8%

0.5%

Emusic

3%

0.5%

0.1%

0.0%

0.0%

0.5%

Mag4U

0.1%

0.8%

0.2%

0.4%

0.2%

0.4%

Timesmusic

0.2%

0.1%

0.0%

0.2%

0.0%

0.4%

Musicmazaa

0.5%

0.3%

0.0%

0.4%

0.3%

0.4%

Downloads

0.4%

0.5%

0.1%

0.1%

2%

0.4%

Tamilmp3world

0.2%

0.1%

0.6%

0.4%

0.0%

0.3%

Radiomirchi

0.0%

0.8%

0.0%

0.7%

0.2%

0.3%

Desimusic

0.4%

0.5%

0.3%

0.0%

0.0%

0.3%

Telgusongs

0.1%

0.5%

0.2%

0.8%

0.0%

0.2%

Sonymusic

0.5%

0.1%

0.0%

0.0%

0.1%

0.2%

Musicworld

0.1%

0.1%

0.0%

0.4%

0.0%

0.2%

Desiweb

0.2%

0.2%

0.0%

0.0%

0.0%

0.1%

14%

9%

8%

6%

10%

13%

Others

188

Table 128: Preferred website for music Preferred Website For Music

Ebay

Rediff

Google

Sample Base

875

1,219

172

Raaga

24%

27%

12%

Yahoo

10%

9%

2%

Google

2%

3%

50%

Cooltoad

6%

5%

Musicindiaonline

5%

Music

6%

Rediff

1%

Tamilsongs

4%

Mp3

3%

3%

Youtube

2%

1%

Papuyaar

1%

3%

Smashits

2%

2%

Livewire

3%

0.6%

Indiatimes

1%

Mtv Musiconline

Yahoo

Indiatimes

All Buyers

141

236

3,802

16%

29%

24%

51%

5%

9%

4%

4%

6%

0.8%

2%

7%

6%

6%

0.0%

0.0%

4%

5%

3%

2%

0.0%

3%

4%

10%

3%

3%

1%

3%

0.9%

0.3%

2%

0.3%

3%

0.0%

5%

0.4%

2%

1%

3%

0.2%

2%

0.0%

0.0%

1%

2%

0.0%

0.0%

0.9%

2%

0.0%

0.0%

2%

2%

1%

0.2%

1%

10%

2%

2%

2%

0.0%

0.0%

3%

2%

1%

2%

4%

0.1%

0.9%

1%

Dishant

0.5%

1%

4%

0.0%

0.2%

0.9%

Sify

0.6%

0.7%

0.0%

0.5%

4%

0.9%

Songs

0.5%

0.6%

0.0%

0.5%

3%

0.9%

Bollyexpress

0.5%

0.6%

0.0%

1%

2%

0.9%

Indiafm

0.9%

1%

0.0%

0.0%

0.0%

0.8%

Bollyfm

0.8%

1%

0.0%

0.0%

0.1%

0.7%

Bollywoodmusic

0.7%

0.9%

0.0%

0.3%

0.8%

0.7%

MSN

0.5%

0.6%

0.8%

2%

0.0%

0.7%

Realplayer

0.5%

1%

0.1%

0.6%

2%

0.7%

1%

0.4%

0.4%

0.0%

0.6%

0.7%

Funmaza Apniisp

0.3%

1%

2%

0.0%

0.7%

0.6%

Pz10

0.9%

0.3%

0.0%

0.0%

0.0%

0.6%

Okesite

0.2%

0.0%

8%

0.8%

0.3%

0.6%

Itunes

1%

0.4%

0.0%

0.0%

0.6%

0.6%

123music

0.7%

0.1%

0.7%

0.0%

0.0%

0.6%

Indianmusic

0.4%

0.8%

0.2%

0.0%

0.1%

0.5%

Timesmusic

0.3%

0.1%

0.0%

0.0%

0.0%

0.5%

Emusic

0.6%

0.5%

0.4%

0.0%

0.0%

0.5%

Downloads

0.7%

0.4%

0.0%

0.2%

0.7%

0.5%

Sonymusic

0.8%

0.2%

0.0%

0.0%

0.1%

0.4%

Andhravilas

0.3%

0.1%

0.0%

0.0%

0.0%

0.4%

Mag4U

0.1%

0.6%

0.6%

0.0%

0.0%

0.3%

Radiomirchi

0.0%

0.9%

0.0%

0.6%

0.3%

0.3%

Musicworld

0.1%

0.1%

0.0%

1%

0.0%

0.3%

Musicmazaa

0.1%

0.2%

0.0%

0.0%

0.5%

0.3%

Desimusic

0.1%

0.8%

0.0%

0.0%

0.0%

0.3%

Telgusongs

0.1%

0.6%

0.4%

0.0%

0.0%

0.2%

Tamilmp3world

0.3%

0.1%

1%

0.0%

0.0%

0.2%

Desiweb

0.1%

0.3%

0.0%

0.0%

0.0%

0.1%

14%

6%

7%

6%

13%

12%

Others

189

Table 129: Preferred info search engine - local language Preferred Info Search Engine - Local Language

Ebay

Sample Base

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

1,088

775

250

218

206

3,153

Google

73%

73%

97%

81%

71%

75%

Guruji

1%

2%

0.0%

0.0%

2%

2%

Manoramaonline

2%

2%

1%

7%

4%

2%

Kerala

2%

1%

0.0%

0.0%

1%

2%

Eenadu

3%

1%

0.0%

0.0%

0.0%

1%

Khoj

2%

0.7%

0.1%

0.2%

0.2%

1%

Webduniya

2%

2%

0.0%

0.9%

0.6%

1%

Webulagam

1%

0.2%

0.0%

2%

0.0%

0.7%

Jagran

0.0%

1%

0.1%

0.0%

1%

0.5%

Chennaionline

0.6%

0.1%

0.0%

1%

0.0%

0.4%

MSN

0.0%

0.3%

0.1%

0.2%

0.0%

0.3%

14%

17%

2%

8%

20%

14%

Others

Table 130: Preferred info search engine - local language Preferred Info Search Engine - Local Language

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

509

654

157

48

124

1,957

Google

73%

71%

97%

94%

75%

72%

Kerala

2%

2%

0.0%

0.0%

2%

2%

Guruji

1%

2%

0.0%

0.0%

2%

2%

Manoramaonline

2%

3%

0.0%

3%

3%

2%

Khoj

3%

0.9%

0.2%

0.0%

0.2%

2%

Eenadu

2%

2%

0.0%

0.0%

0.0%

2%

Webduniya

2%

0.9%

0.0%

0.0%

0.8%

1%

Webulagam

0.5%

0.2%

0.1%

0.0%

0.0%

0.6%

MSN

0.0%

0.5%

0.1%

0.4%

0.0%

0.5%

Jagran

0.0%

1%

0.0%

0.0%

2%

0.4%

Chennaionline

0.2%

0.1%

0.0%

0.0%

0.0%

0.3%

15%

17%

2%

3%

15%

16%

Others

190

Table 131: Preferred website for real estate Preferred Website For Real Estate

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

1,573

1,120

361

316

297

4,191

Google

11%

9%

81%

7%

7%

16%

Magicbricks

16%

12%

2%

2%

23%

15%

Yahoo

13%

11%

2%

69%

4%

12%

99acres

13%

11%

2%

2%

17%

11%

Realestates

14%

7%

1%

3%

6%

10%

Rediff

3%

25%

0.6%

3%

2%

7%

Indiaproperty

5%

6%

0.4%

2%

4%

6%

Property

4%

3%

4%

0.4%

5%

3%

Indiatimes

1%

3%

0.1%

1%

18%

3%

Sulekha

0.9%

1%

0.3%

0.1%

1%

1%

Sify

0.3%

0.5%

0.0%

0.0%

3%

1%

Manoramaonline

1%

0.1%

0.0%

0.5%

0.0%

0.6%

MSN

0.6%

0.3%

0.3%

0.1%

0.2%

0.5%

Realtor

0.9%

0.1%

0.0%

0.0%

0.0%

0.4%

NDTV

0.3%

0.3%

0.0%

0.0%

0.6%

0.4%

Indiabulls

0.6%

0.0%

1%

0.0%

0.0%

0.4%

Chennaionline

0.2%

0.4%

0.0%

0.5%

0.0%

0.4%

Keralarealestate

0.2%

0.8%

0.0%

0.2%

0.0%

0.2%

15%

10%

5%

9%

11%

12%

Others

Table 132: Preferred website for real estate Preferred Website For Real Estate

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

652

967

166

133

191

2,702

Magicbricks

20%

17%

3%

1%

25%

17%

Google

12%

8%

74%

7%

5%

14%

99acres

13%

15%

3%

4%

20%

13%

Yahoo

9%

8%

3%

63%

3%

10%

11%

4%

3%

0.5%

4%

9%

Rediff

3%

19%

0.2%

1%

2%

6%

Indiaproperty

7%

8%

0.7%

0.0%

5%

6%

Property

3%

3%

0.1%

0.0%

5%

3%

2%

3%

0.2%

0.6%

14%

3%

0.5%

0.6%

0.0%

0.0%

3%

2%

Realestates

Indiatimes Sify Sulekha

1%

2%

0.8%

0.0%

0.3%

1%

Manoramaonline

2%

0.0%

0.0%

0.6%

0.1%

0.8%

Realtor

1%

0.2%

0.0%

0.0%

0.0%

0.6%

Chennaionline

0.3%

0.5%

0.0%

0.0%

0.0%

0.5%

NDTV

0.5%

0.4%

0.0%

0.0%

0.1%

0.4%

MSN

0.2%

0.1%

0.9%

0.4%

0.0%

0.4%

Indiabulls

0.3%

0.0%

3%

0.0%

0.0%

0.3%

Keralarealestate

0.0%

0.2%

0.0%

0.6%

0.0%

0.1%

14%

11%

8%

21%

13%

14%

Others

191

Table 133: Preferred info search engine - English Preferred Info Search Engine - English

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

1,966

1,400

451

394

371

6,456

Google

77%

73%

92%

39%

87%

77%

Yahoo

9%

7%

5%

57%

4%

9%

English

3%

1%

0.0%

1%

0.5%

3%

0.7%

11%

0.5%

0.5%

0.5%

2%

Wikipedia

2%

0.8%

0.4%

0.6%

0.7%

1%

Dictionary

1%

1%

0.7%

0.0%

0.6%

1%

MSN

0.9%

0.5%

0.4%

0.5%

0.3%

0.8%

Indiatimes

0.1%

0.4%

0.3%

0.0%

6%

0.5%

BBC

0.7%

0.1%

0.1%

0.0%

0.0%

0.5%

Timesofindia

0.3%

0.3%

0.0%

0.0%

0.0%

0.3%

Sify

0.1%

0.2%

0.0%

0.2%

0.0%

0.3%

Altavista

0.2%

0.5%

1%

0.0%

0.0%

0.3%

5%

4%

0.4%

0.6%

2%

4%

Rediff

Others

Table 134: Preferred info search engine - English Preferred Info Search Engine - English

Ebay

Rediff

Sample Base

921

1,273

173

Google

79%

78%

88%

Yahoo

8%

6%

8%

3%

1%

0.3%

8%

English Rediff

Google

Yahoo

Indiatimes

All Buyers

132

258

3,966

51%

90%

78%

47%

3%

8%

0.0%

0.0%

0.3%

3%

0.1%

0.1%

0.6%

2%

Dictionary

1%

2%

0.5%

0.0%

0.8%

1%

Wikipedia

2%

0.8%

0.0%

0.0%

0.9%

1%

MSN

1%

0.4%

1%

1%

0.1%

1%

BBC

0.4%

0.0%

0.0%

0.0%

0.0%

0.6%

Indiatimes

0.1%

0.4%

0.0%

0.0%

3%

0.5%

Sify

0.2%

0.1%

0.0%

0.5%

0.0%

0.4%

Timesofindia

0.4%

0.2%

0.0%

0.0%

0.0%

0.3%

Altavista

0.2%

0.6%

1%

0.1%

0.0%

0.3%

4%

3%

0.9%

0.3%

1%

4%

Others

192

Table 135: Preferred website for instant messaging Preferred Website For Instant Messaging

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

2,036

1,450

468

408

385

6,945

Yahoo

69%

57%

36%

89%

52%

63%

Google Talk

11%

10%

58%

4%

17%

14%

Rediffbol

8%

23%

2%

3%

9%

10%

MSN

7%

6%

1%

2%

10%

6%

Orkut

2%

1%

1%

0.5%

3%

2%

Meebo

1%

2%

0.2%

0.0%

0.5%

1%

Skype

0.8%

0.6%

0.0%

0.0%

0.0%

0.7%

Indiatimes

0.2%

0.2%

0.1%

0.0%

6%

0.5%

AIM

0.4%

0.3%

0.0%

0.2%

1%

0.3%

2%

1%

0.6%

1%

2%

3%

Others

Table 136: Preferred website for instant messaging Preferred Website For Instant Messaging

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

983

1,316

174

139

253

4,121

Yahoo

69%

59%

40%

87%

52%

62%

Google Talk

11%

10%

52%

4%

17%

15%

Rediffbol

6%

19%

3%

2%

8%

9%

MSN

8%

6%

1%

5%

13%

7%

Meebo

1%

3%

0.0%

0.0%

0.1%

2%

Orkut

1%

1%

2%

0.0%

2%

2%

Skype

1%

0.8%

0.0%

0.0%

0.0%

0.9%

Indiatimes

0.3%

0.2%

0.2%

0.0%

5%

0.6%

AIM

0.4%

0.4%

0.0%

0.0%

1%

0.4%

2%

1%

1%

2%

2%

2%

Others

193

Table 137: Preferred website for social networking/communities Preferred Website For Social Networking/Communities

Ebay

Sample Base

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

1,398

996

321

280

264

4,300

Orkut

66%

59%

94%

24%

65%

65%

Yahoo

14%

17%

2%

71%

10%

15%

MSN

0.7%

2%

0.5%

0.6%

3%

1%

Friends

0.3%

0.3%

0.0%

0.0%

0.0%

1%

Myspace

2%

0.4%

0.0%

0.0%

0.9%

0.7%

0.5%

1%

0.4%

0.0%

4%

0.7%

1%

0.3%

0.0%

0.0%

0.0%

0.7%

Tagged

0.8%

0.4%

0.0%

0.5%

0.3%

0.4%

Linkedin

0.3%

0.7%

0.0%

0.0%

0.8%

0.4%

Bharatstudent

0.7%

0.5%

0.0%

0.0%

0.0%

0.4%

Ryze

0.3%

0.2%

0.0%

0.0%

1%

0.3%

Fropper

0.4%

0.6%

0.0%

0.0%

0.6%

0.3%

Others

14%

17%

3%

4%

14%

14%

Hi5 Communities

Table 138: Preferred website for social networking/communities Preferred Website For Social Networking/Communities

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

710

745

162

126

175

2,618

Orkut

67%

59%

93%

34%

65%

65%

Yahoo

13%

17%

2%

59%

10%

14%

MSN

0.8%

2%

1%

1%

4%

2%

Linkedin

0.5%

1%

0.0%

0.1%

1%

0.7%

Communities

0.8%

0.4%

0.1%

0.0%

0.0%

0.7%

Hi5

0.4%

0.6%

0.0%

0.0%

2%

0.6%

Myspace

1%

0.6%

0.0%

0.0%

0.1%

0.5%

Fropper

0.5%

0.3%

0.0%

0.0%

0.9%

0.5%

Ryze

0.2%

0.1%

0.0%

0.0%

1%

0.4%

Friends

0.5%

0.4%

0.0%

0.0%

0.0%

0.4%

Bharatstudent

0.8%

0.3%

0.0%

0.0%

0.0%

0.4%

Tagged

0.3%

0.4%

0.0%

1%

0.1%

0.3%

Others

15%

18%

3%

5%

15%

16%

194

Table 139: Preferred website for astrology Preferred Website For Astrology

Ebay

Rediff

Google

Sample Base

Yahoo

Indiatimes

All Shopping Users

1,735

1,236

399

348

328

5,111

Yahoo

22%

17%

8%

76%

7%

21%

Astrology

23%

15%

11%

7%

13%

18%

Google

7%

4%

71%

4%

5%

11%

Rediff

6%

27%

2%

3%

6%

10%

Indiatimes astrospeak

9%

9%

0.8%

2%

36%

9%

Sify

2%

2%

2%

0.9%

3%

3%

Sarafreder

2%

3%

0.1%

0.5%

3%

3%

Horoscope

2%

0.8%

0.0%

0.0%

0.9%

2%

MSN

1%

2%

0.4%

1%

3%

2%

Astrolife

1%

3%

0.4%

0.0%

5%

2%

Indianastrology

1%

0.7%

0.3%

1%

0.2%

1%

Astrogyan

1%

1%

0.4%

0.0%

1%

1%

Webduniya

0.4%

0.6%

0.2%

0.1%

0.1%

0.8%

Ivillage

0.5%

0.6%

0.0%

1%

1%

0.8%

Astroyogi

2%

0.4%

0.5%

0.0%

1%

0.7%

Astrocenter

1%

0.1%

0.4%

0.0%

0.4%

0.7%

Timesofindia

0.4%

0.2%

0.1%

0.0%

0.4%

0.6%

Santabanta

0.9%

0.6%

0.1%

0.0%

0.3%

0.6%

Paramdhaam

0.5%

0.6%

0.1%

0.0%

0.0%

0.6%

Astroindia

0.6%

0.2%

0.0%

0.0%

0.2%

0.6%

Webulagam

0.7%

0.5%

0.0%

0.5%

0.0%

0.5%

Manoramaonline

1%

0.3%

0.0%

0.3%

0.0%

0.5%

Bejandaruwalla

0.8%

0.5%

0.0%

0.0%

0.5%

0.5%

Astrologyzone

0.5%

0.2%

0.0%

0.0%

2%

0.5%

Indya

0.3%

0.4%

0.0%

0.0%

1%

0.4%

Cyberastro

0.7%

0.2%

0.0%

0.0%

0.3%

0.4%

Tarot

0.6%

0.1%

0.1%

0.0%

0.1%

0.3%

Kundli

0.4%

0.3%

0.0%

0.0%

0.0%

0.3%

Ganeshaspeaks

0.0%

0.8%

0.4%

0.4%

0.0%

0.3%

Astroworld

0.4%

0.3%

0.0%

0.0%

0.0%

0.3%

Jagran

0.2%

0.2%

0.0%

0.0%

0.1%

0.2%

Others

11%

9%

2%

2%

9%

9%

195

Table 140: Preferred website for astrology Preferred Website For Astrology

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

698

1,075

Yahoo

19%

13%

170

139

203

3,067

6%

74%

8%

19%

Astrology

22%

16%

6%

6%

13%

17%

Google

8%

4%

75%

3%

3%

11%

Rediff

8%

25%

1%

2%

8%

10%

Indiatimes astrospeak

9%

11%

1%

4%

34%

10%

Sify

3%

3%

4%

0.5%

3%

3%

MSN

1%

3%

0.0%

4%

2%

3%

Astrolife

2%

3%

1%

0.0%

7%

3%

Sarafreder

1%

2%

0.0%

2%

4%

2%

Horoscope

3%

0.8%

0.0%

0.0%

0.2%

2%

Indianastrology

1%

1%

0.8%

4%

0.3%

1%

Astrogyan

1%

1%

1%

0.0%

1%

1%

Astrocenter

2%

0.2%

0.0%

0.0%

0.6%

0.9%

Ivillage

0.8%

1%

0.0%

0.0%

1%

0.8%

Astroindia

0.3%

0.3%

0.0%

0.0%

0.0%

0.8%

2%

0.4%

0.1%

0.8%

0.0%

0.7%

Astrologyzone

0.7%

0.3%

0.0%

0.0%

3%

0.7%

Webulagam

0.7%

0.4%

0.0%

1%

0.0%

0.6%

Webduniya

0.4%

0.5%

0.0%

0.0%

0.2%

0.6%

Timesofindia

0.3%

0.3%

0.4%

0.0%

0.5%

0.6%

Paramdhaam

0.5%

0.8%

0.1%

0.0%

0.0%

0.6%

Bejandaruwalla

0.5%

0.8%

0.0%

0.0%

0.0%

0.6%

1%

0.5%

0.2%

0.0%

0.4%

0.6%

Indya

0.5%

0.6%

0.0%

0.0%

2%

0.5%

Cyberastro

0.8%

0.3%

0.0%

0.0%

0.0%

0.5%

Tarot

0.5%

0.0%

0.2%

0.0%

0.2%

0.4%

Santabanta

0.6%

0.0%

0.0%

0.0%

0.0%

0.4%

Kundli

0.6%

0.5%

0.0%

0.0%

0.0%

0.4%

Astroworld

0.6%

0.1%

0.0%

0.0%

0.0%

0.3%

Jagran

0.3%

0.2%

0.0%

0.0%

0.2%

0.2%

Ganeshaspeaks

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

8%

10%

2%

0.8%

9%

9%

Manoramaonline

Astroyogi

Others

196

Table 141: Preferred website for online learning/education Preferred Website For Online Learning/Education

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

1,697

1,208

390

340

321

5,261

Google

25%

27%

87%

24%

34%

33%

Yahoo

10%

9%

2%

58%

5%

9%

Wikipedia

9%

4%

0.1%

2%

6%

6%

Rediff

1%

18%

0.5%

1%

2%

4%

Education

3%

3%

0.1%

1%

2%

3%

W3schools

1%

2%

0.5%

0.6%

2%

2%

Onlinelearning

2%

0.9%

0.0%

0.2%

2%

1%

IGNOU

2%

2%

0.0%

0.3%

2%

1%

Ebizel

1%

2%

0.7%

0.4%

0.2%

1%

Indiatimes

1%

2%

0.0%

0.3%

9%

1%

CBSE

0.7%

0.1%

0.2%

0.5%

0.0%

1%

ICFAI

0.9%

2%

0.1%

0.0%

0.1%

1%

Annauniversity

2%

0.6%

0.0%

0.4%

0.4%

1%

Onlineeducation

2%

0.5%

0.0%

0.0%

0.0%

0.9%

Microsoft

0.9%

1%

0.1%

0.0%

0.2%

0.9%

MSN

0.5%

0.7%

0.1%

0.6%

3%

0.8%

Howstuffworks

0.9%

1%

0.4%

0.0%

0.0%

0.6%

Dewsoftoverseas

0.6%

0.6%

0.3%

0.0%

0.0%

0.6%

Pubmed

0.4%

0.3%

0.0%

1%

0.6%

0.5%

ICAI

0.5%

0.5%

0.0%

0.0%

0.9%

0.5%

Gurukul

0.2%

1%

0.4%

0.1%

0.5%

0.5%

BBC

0.9%

0.4%

0.0%

0.0%

0.8%

0.5%

Symbiosis

0.1%

0.3%

0.1%

0.0%

0.6%

0.4%

Learning

0.9%

0.1%

0.0%

0.6%

0.2%

0.4%

Goiit

0.6%

0.0%

0.0%

0.6%

0.0%

0.4%

Freshersworld

0.5%

0.9%

0.0%

0.0%

0.0%

0.4%

Britishcouncil

0.3%

0.3%

0.0%

0.3%

1%

0.4%

Answers

0.5%

0.3%

0.0%

1%

0.2%

0.4%

English

0.4%

0.2%

0.1%

0.0%

0.0%

0.3%

Worldwidelearn

0.4%

0.3%

0.0%

0.1%

0.0%

0.2%

NCERT

0.1%

0.4%

0.2%

0.0%

0.5%

0.2%

Mit.edu

0.2%

0.3%

0.0%

0.0%

0.9%

0.2%

Others

31%

19%

8%

7%

27%

25%

197

Table 142: Preferred website for online learning/education Preferred Website For Online Learning/Education

Ebay

Rediff

Sample Base

692

1,054

174

Google

25%

25%

86%

Yahoo

Google

Yahoo

Indiatimes

All Buyers

135

195

3,081

33%

34%

32%

6%

8%

2%

48%

5%

8%

10%

5%

0.2%

1%

7%

7%

Rediff

2%

13%

0.4%

0.3%

2%

4%

Education

3%

3%

0.1%

0.0%

1%

3%

W3schools

2%

4%

0.0%

0.0%

0.6%

2%

IGNOU

2%

3%

0.0%

0.2%

2%

2%

Indiatimes

1%

1%

0.0%

0.8%

9%

2%

Onlinelearning

3%

2%

0.0%

0.0%

3%

1%

ICFAI

0.9%

4%

0.0%

0.0%

0.1%

1%

Ebizel

0.3%

2%

2%

0.0%

0.0%

1%

Wikipedia

Annauniversity

3%

1%

0.0%

0.0%

0.2%

1%

0.6%

0.3%

0.2%

2%

3%

1%

1%

2%

0.1%

0.0%

0.3%

1%

0.8%

0.9%

0.0%

0.0%

1%

0.8%

2%

0.3%

1%

0.0%

0.0%

0.7%

Symbiosis

0.2%

0.4%

0.0%

0.0%

0.8%

0.6%

Gurukul

0.3%

2%

0.0%

0.1%

0.0%

0.6%

Answers

0.6%

0.5%

0.0%

4%

0.3%

0.6%

Pubmed

0.2%

0.4%

0.1%

0.0%

0.8%

0.5%

Onlineeducation

0.7%

0.4%

0.0%

0.0%

0.0%

0.5%

Dewsoftoverseas

0.6%

0.7%

0.0%

0.0%

0.0%

0.5%

BBC

0.7%

0.2%

0.0%

0.0%

0.1%

0.5%

Learning

0.1%

0.1%

0.0%

0.0%

0.2%

0.4%

CBSE

0.6%

0.1%

0.0%

1%

0.0%

0.4%

Worldwidelearn

0.2%

0.4%

0.0%

0.0%

0.0%

0.3%

Mit.edu

0.4%

0.2%

0.0%

0.0%

1%

0.3%

Goiit

0.6%

0.0%

0.0%

2%

0.0%

0.3%

Freshersworld

0.6%

0.1%

0.0%

0.0%

0.0%

0.3%

English

0.5%

0.0%

0.0%

0.0%

0.0%

0.3%

Britishcouncil

0.5%

0.4%

0.0%

0.0%

0.1%

0.3%

NCERT

0.1%

0.4%

0.0%

0.0%

0.0%

0.2%

Others

33%

21%

7%

8%

29%

25%

MSN Microsoft ICAI Howstuffworks

198

Table 143: Preferred blog sites Preferred Blog Sites

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Sample Base

485

345

111

97

92

1,539

Google

19%

12%

66%

19%

17%

22%

Yahoo

14%

20%

11%

49%

4%

16%

Blogger

13%

13%

2%

8%

14%

12%

Blogspot

11%

9%

2%

4%

29%

12%

Ibibo

11%

8%

1%

8%

11%

11%

Rediff

5%

27%

11%

3%

8%

11%

Hi5

4%

0.4%

1%

0.4%

1%

2%

0.4%

0.4%

0.3%

2%

0.0%

2%

Debonairblog

2%

1%

2%

0.0%

0.0%

2%

Indiatimes

1%

3%

2%

0.9%

8%

2%

Mylot

3%

2%

0.0%

0.0%

3%

2%

Youtube

Sulekha

1%

0.5%

0.0%

0.0%

0.2%

0.9%

0.2%

0.0%

1%

2%

1%

0.8%

2%

0.7%

0.0%

0.0%

0.3%

0.6%

Myspace

0.7%

0.8%

0.0%

0.0%

0.1%

0.5%

Fropper

0.5%

0.5%

0.0%

0.0%

1%

0.4%

TimesofIndia

0.6%

1%

0.0%

0.0%

0.0%

0.3%

8%

0.1%

0.0%

0.0%

0.7%

0.2%

0.0%

0.0%

0.0%

0.2%

0.0%

0.2%

4%

2%

0.1%

2%

2%

2%

MSN Mouthshut

Tagged Monster Others

199

Table 144: Preferred blog sites Preferred Blog Sites

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

266

322

44

33

62

1,000

Google

21%

10%

63%

27%

19%

20%

Blogspot

15%

11%

3%

8%

38%

15%

Yahoo

15%

18%

2%

33%

1%

14%

Blogger

13%

16%

4%

16%

9%

14%

Rediff

7%

26%

21%

4%

7%

12%

Ibibo

10%

9%

1%

5%

13%

10%

Youtube

0.6%

0.6%

0.6%

5%

0.0%

3%

Indiatimes

1%

2%

3%

1%

6%

2%

Mylot

3%

2%

0.0%

0.0%

1%

2%

Hi5

0.3%

0.3%

0.0%

0.0%

2%

1%

Sulekha

2%

0.7%

0.0%

0.0%

0.2%

1%

Debonairblog

2%

1%

0.0%

0.0%

0.0%

1%

Myspace

1%

0.2%

0.0%

0.0%

0.1%

0.8%

0.1%

0.1%

3%

0.0%

2%

0.7%

MSN Mouthshut

1%

0.7%

0.0%

0.0%

0.4%

0.5%

TimesofIndia

0.9%

0.4%

0.0%

0.0%

0.0%

0.5%

Fropper

0.9%

0.6%

0.0%

0.0%

0.0%

0.4%

Tagged

0.1%

0.1%

0.0%

0.0%

0.0%

0.0%

Others

7%

2%

0.3%

0.6%

2%

3%

200

Table 145: Other language frequented by internet users Other Language Frequented By Internet Users

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Sample Base

306

218

70

61

58

1,134

Tamil

27%

13%

12%

11%

30%

19%

Hindi

15%

19%

16%

21%

26%

19%

Malayalam

16%

17%

17%

9%

11%

16%

Telugu

13%

18%

17%

4%

1%

13%

Marathi

12%

12%

9%

8%

17%

11%

Kannada

5%

5%

18%

17%

1%

7%

Bengali

6%

4%

4%

11%

9%

6%

Gujarati

3%

3%

0.0%

13%

0.0%

3%

Oriya

0.0%

2%

0.0%

0.0%

2%

1%

Konkani

0.0%

2%

0.0%

0.0%

0.0%

0.9%

Urdu

0.0%

0.4%

2%

0.0%

3%

0.8%

Punjabi

1%

0.5%

0.0%

0.0%

0.0%

0.4%

Assamese

0.3%

0.0%

0.6%

0.0%

0.0%

0.2%

Maithili

0.0%

0.0%

0.0%

0.8%

0.0%

0.2%

Awadhi

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Bhojpuri

0.6%

0.0%

0.9%

0.0%

0.0%

0.1%

Bodo

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Kanauji

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Kashmiri

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Tulu

0.0%

0.4%

0.0%

0.0%

0.0%

0.1%

Bundeli

0.0%

0.0%

0.0%

0.6%

0.0%

0.0%

Haryanvi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Manipuri

0.0%

0.0%

0.0%

1%

0.0%

0.0%

Marwari

0.2%

0.0%

0.0%

0.0%

0.0%

0.0%

Sanskrit

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Santhali

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

2%

2%

5%

3%

0.0%

2%

Others

201

Table 146: Other language frequented by internet users Other Language Frequented By Internet Users

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

149

229

21

29

36

699

Tamil

27%

16%

17%

12%

32%

21%

Hindi

19%

17%

15%

18%

26%

18%

Malayalam

12%

20%

35%

16%

11%

17%

Telugu

14%

16%

9%

3%

1%

13%

Marathi

9%

10%

3%

5%

13%

8%

Bengali

8%

5%

0.0%

16%

10%

7%

Kannada

4%

7%

10%

18%

1%

6%

Gujarati

4%

4%

0.0%

11%

0.0%

3%

Konkani

0.0%

3%

0.0%

0.0%

0.0%

1%

Urdu

0.0%

0.3%

6%

0.0%

3%

0.8%

Oriya

0.0%

0.7%

0.0%

0.0%

2%

0.6%

Punjabi

1%

0.2%

0.0%

0.0%

0.0%

0.5%

Awadhi

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

1%

0.0%

0.0%

0.0%

0.0%

0.2%

Bodo

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

Kanauji

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

Tulu

0.0%

0.5%

0.0%

0.0%

0.0%

0.2%

Assamese

0.6%

0.0%

0.0%

0.0%

0.0%

0.1%

2%

1%

5%

3%

0.0%

2%

Bhojpuri

Others

202

Table 147: Preferred website for checking local language content Preferred Website For Checking Local Language Content

Ebay

Rediff

Google

Sample Base

306

218

70

Google

10%

3%

56%

Yahoo

4%

5%

6%

Eeandu

Yahoo

Indiatimes

All Shopping Users

61

58

1,134

5%

10%

10%

49%

0.0%

8%

14%

9%

6%

2%

0.0%

7%

Malayalamanorama

8%

10%

0.2%

9%

8%

7%

Thinamalar

7%

1%

6%

0.4%

3%

6%

Webduniya

7%

3%

0.1%

2%

0.3%

4%

Webulagam

6%

0.6%

5%

9%

0.8%

4%

Marathiworld

5%

5%

2%

0.8%

11%

3%

Keralakaumudi

2%

1%

11%

0.0%

0.0%

3%

Esakal

2%

3%

0.3%

0.0%

5%

3%

Rediff

2%

4%

3%

1%

0.0%

3%

Jagran

2%

4%

0.0%

0.0%

10%

3%

Tamilcinema

0.7%

3%

0.0%

0.0%

0.0%

2%

Kannadaaudio

0.5%

0.4%

0.3%

0.0%

0.0%

2%

Dainikjagran

1%

4%

0.0%

0.7%

4%

2%

Anandabazaar

2%

1%

0.2%

2%

1%

2%

0.1%

5%

0.0%

0.0%

0.0%

1%

Kumudam

3%

0.1%

0.0%

0.0%

0.0%

1%

Banglalive

2%

2%

0.0%

3%

0.0%

1%

Matrubhumi

Gujratsamachar

2%

1%

0.0%

0.0%

0.0%

1%

Vaartha

0.9%

3%

0.0%

0.0%

0.0%

0.9%

Deepika

0.0%

1%

0.0%

0.0%

0.4%

0.8%

Sakal

0.0%

2%

0.0%

1%

0.0%

0.8%

Dailythanthi

0.3%

0.5%

1%

0.0%

0.0%

0.7%

bbchindi

0.7%

0.6%

0.0%

0.0%

5%

0.6%

Epatra

0.3%

2%

0.0%

2%

0.0%

0.6%

Dinakaran

0.9%

2%

0.3%

0.0%

0.0%

0.6%

Thatskannada

2%

0.4%

0.0%

0.0%

0.0%

0.6%

Bhaskar

0.7%

1%

0.0%

0.4%

0.0%

0.6%

Amarujala

0.9%

0.5%

0.0%

0.0%

0.0%

0.4%

Maharashtratimes

0.5%

0.4%

0.0%

0.0%

0.0%

0.4%

15%

21%

3%

14%

41%

20%

Others

203

Table 148: Preferred website for checking local language content Preferred Website For Checking Local Language Content

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

149

229

21

29

36

699

Eeandu

17%

10%

12%

4%

0.0%

9%

Google

13%

2%

35%

0.0%

11%

8%

Malayalamanorama

5%

13%

0.7%

19%

10%

8%

Yahoo

2%

3%

0.3%

49%

0.0%

7%

Keralakaumudi

0.1%

0.4%

31%

0.0%

0.0%

4%

Webulagam

8%

0.3%

13%

11%

0.9%

4%

Thinamalar

9%

2%

0.0%

0.8%

4%

4%

Tamilcinema

1%

4%

0.0%

0.0%

0.0%

3%

Jagran

2%

5%

0.0%

0.0%

11%

3%

Webduniya

6%

2%

0.0%

0.0%

0.3%

3%

Marathiworld

1%

5%

0.6%

0.8%

12%

3%

Rediff

0.3%

3%

0.0%

3%

0.0%

2%

Anandabazaar

0.0%

1%

0.0%

4%

2%

2%

2%

0.0%

0.0%

0.0%

0.0%

2%

0.1%

6%

0.0%

0.0%

0.0%

2%

3%

0.6%

0.0%

0.0%

0.0%

2%

Kumudam Matrubhumi Esakal Dainikjagran

2%

3%

0.0%

2%

5%

2%

Kannadaaudio

0.2%

0.4%

0.8%

0.0%

0.0%

1%

Deepika

0.0%

2%

0.0%

0.0%

0.2%

1%

Banglalive

3%

1%

0.0%

0.0%

0.0%

1%

Gujratsamachar

2%

2%

0.0%

0.0%

0.0%

1%

bbchindi

1%

0.2%

0.0%

0.0%

6%

1%

Vaartha

0.0%

4%

0.0%

0.0%

0.0%

1%

Dailythanthi

0.4%

0.8%

0.0%

0.0%

0.0%

0.9%

Sakal

0.0%

2%

0.0%

3%

0.0%

0.9%

3%

0.4%

0.0%

0.0%

0.0%

0.9%

Thatskannada Bhaskar

1%

2%

0.0%

0.0%

0.0%

0.9%

Dinakaran

0.0%

3%

0.8%

0.0%

0.0%

0.8%

Epatra

0.1%

2%

0.0%

0.0%

0.0%

0.6%

Amarujala

0.1%

0.4%

0.0%

0.0%

0.0%

0.3%

Maharashtratimes

0.8%

0.5%

0.0%

0.0%

0.0%

0.3%

17%

20%

6%

4%

39%

21%

Others

204

Table 149: Response to online marketing stimulus Response To Online Marketing Stimulus

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

1,771

2,396

359

318

391

10,888

Clicked a sponsored search ad

47%

39%

29%

39%

49%

37%

Clicked a banner ad

58%

48%

43%

45%

56%

47%

Clicked a product/service e-mailer

20%

21%

15%

12%

28%

14%

Participated in an online contest

57%

48%

34%

38%

65%

43%

Bid/Bought in an Online auction

36%

34%

16%

22%

35%

23%

Bought in a special promotion / deal

25%

24%

21%

25%

29%

21%

None of the above

14%

22%

31%

35%

12%

27%

Table 150: Response to online marketing stimulus Response To Online Marketing Stimulus

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Buyers

1,219

1,715

183

149

324

6,164

Clicked a sponsored search ad

51%

41%

31%

42%

52%

41%

Clicked a banner ad

57%

48%

40%

47%

57%

49%

Clicked a product/service e-mailer

26%

26%

15%

24%

31%

21%

Participated in an online contest

61%

53%

42%

40%

70%

50%

Bid/Bought in an Online auction

43%

37%

17%

32%

39%

30%

Bought in a special promotion / deal

26%

24%

19%

29%

30%

23%

None of the above

12%

20%

30%

36%

8%

22%

205

Table 151: Top of mind recall for brands Top of mind recall for brands

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Sample Base

2,432

1,732

559

488

460

10,642

Sony

11%

10%

4%

8%

10%

8%

Nokia

10%

8%

7%

7%

8%

8%

Tata

6%

5%

4%

4%

6%

5%

LG

3%

4%

5%

6%

6%

4%

Colgate

3%

2%

1%

0.9%

3%

3%

Nike

3%

3%

3%

2%

3%

3%

Reliance

3%

3%

3%

4%

3%

3%

HLL

1%

2%

0.9%

3%

2%

3%

Samsung

3%

2%

2%

2%

2%

2%

Microsoft

2%

2%

2%

3%

1%

2%

Pepsi

2%

2%

4%

1%

4%

2%

Adidas

2%

1%

5%

2%

1%

2%

HP

2%

2%

0.9%

0.8%

2%

2%

Maruti

1%

2%

2%

4%

0.8%

2%

Philips

2%

2%

2%

2%

0.5%

2%

Google

1%

1%

1%

1%

2%

2%

Coca Cola

2%

2%

0.8%

1%

2%

1%

Reebok

2%

2%

0.3%

1%

0.8%

1%

Godrej

0.8%

1%

2%

0.7%

2%

1%

Hero Honda

0.8%

1%

2%

1%

2%

1%

Bajaj

2%

1%

0.9%

2%

0.7%

1%

Intel

0.8%

0.9%

2%

1%

0.1%

1%

Airtel

1%

1%

1%

0.1%

2%

1%

Honda

1%

1%

2%

0.1%

1%

1%

Levis

2%

0.8%

2%

1%

0.7%

1%

Raymonds

1%

1%

0.5%

2%

0.9%

1%

IBM

0.9%

0.9%

5%

0.3%

0.3%

0.8%

Lakme

0.9%

0.7%

1%

1%

0.8%

0.7%

Onida

0.7%

0.6%

2%

1%

0.6%

0.7%

1%

1%

0.4%

0.2%

0.1%

0.7%

Amul

0.3%

0.6%

0.7%

0.2%

0.5%

0.6%

Britannia

0.3%

0.3%

0.0%

0.4%

0.2%

0.6%

Compaq

0.6%

1%

0.1%

0.2%

0.2%

0.6%

Lee

0.9%

0.7%

0.2%

1%

0.5%

0.6%

Videocon

0.2%

0.6%

2%

0.0%

1%

0.6%

Wipro

0.7%

0.4%

1%

0.7%

0.5%

0.6%

BPL

0.4%

0.6%

0.2%

1%

0.0%

0.5%

Cadbury

0.6%

0.4%

0.5%

0.5%

0.7%

0.5%

HCL

0.5%

0.4%

0.3%

0.6%

0.0%

0.5%

Mercedes

0.7%

0.6%

0.2%

0.2%

0.4%

0.5%

Surf

0.4%

0.3%

0.3%

0.0%

1%

0.5%

Apple

0.7%

0.3%

0.8%

0.5%

0.4%

0.5%

Sony Ericsson

206

Bata

0.2%

0.3%

0.0%

0.5%

0.3%

0.4%

BSNL

0.3%

0.4%

0.4%

0.7%

0.0%

0.4%

Dell

0.4%

0.4%

0.5%

0.0%

0.9%

0.4%

Hutch

0.6%

0.3%

0.1%

0.0%

2%

0.4%

Hyundai

0.3%

0.4%

0.5%

0.0%

0.0%

0.4%

Motorola

0.8%

0.5%

0.0%

0.5%

0.0%

0.4%

Nestle

0.1%

0.7%

0.7%

0.2%

0.2%

0.4%

Peter England

0.4%

0.3%

0.3%

0.2%

0.0%

0.4%

Titan

0.3%

0.2%

0.3%

0.5%

0.9%

0.4%

Whirlpool

0.3%

0.6%

0.0%

0.4%

0.1%

0.4%

Amway

0.1%

0.1%

0.3%

0.0%

0.6%

0.3%

BMW

0.4%

0.0%

0.6%

0.3%

0.2%

0.3%

Garnier

0.2%

0.3%

0.7%

0.5%

0.0%

0.3%

ICICI

0.2%

0.3%

0.0%

0.0%

0.8%

0.3%

ITC

0.1%

0.4%

0.1%

0.1%

0.9%

0.3%

Johnson & Johnson

0.1%

0.3%

0.5%

0.0%

0.1%

0.3%

Kingfisher

0.3%

0.4%

0.0%

0.2%

0.7%

0.3%

Parle

0.4%

0.1%

0.0%

0.1%

0.0%

0.3%

Ponds

0.3%

0.1%

0.1%

0.9%

0.2%

0.3%

Provogue

0.1%

0.6%

0.4%

0.4%

0.0%

0.3%

Thums Up

0.1%

0.2%

0.2%

0.0%

0.0%

0.3%

Toyota

0.1%

0.2%

0.3%

0.1%

0.7%

0.3%

Yamaha

0.4%

0.3%

1%

0.5%

0.0%

0.3%

Brooke Bond

0.4%

0.1%

0.0%

0.0%

0.2%

0.2%

Close Up

0.1%

0.0%

0.2%

0.7%

0.0%

0.2%

Dabur

0.1%

0.3%

0.5%

0.2%

0.0%

0.2%

Dettol

0.1%

0.3%

0.1%

0.0%

0.1%

0.2%

Fair & Lovely

0.1%

0.1%

0.0%

0.0%

0.0%

0.2%

Horlicks

0.3%

0.2%

0.2%

0.0%

0.3%

0.2%

Infosys

0.0%

0.2%

0.3%

0.0%

0.0%

0.2%

John Players

0.2%

0.1%

0.5%

1%

0.7%

0.2%

L`Oreal

0.3%

0.0%

0.2%

0.0%

0.4%

0.2%

Lenovo

0.3%

0.1%

0.0%

0.0%

0.9%

0.2%

Lifebuoy

0.1%

0.3%

0.0%

0.7%

0.2%

0.2%

Louis Phillip

0.1%

0.4%

0.0%

0.0%

0.0%

0.2%

Lux

0.1%

0.1%

0.0%

0.3%

0.9%

0.2%

Suzuki

0.0%

0.1%

0.3%

0.0%

0.3%

0.2%

Nescafe

0.2%

0.1%

0.1%

0.2%

0.2%

0.2%

Nirma

0.0%

0.1%

0.0%

0.4%

0.0%

0.2%

Pantaloon

0.1%

0.2%

0.0%

0.5%

0.0%

0.2%

Pepe

0.2%

0.0%

0.4%

1%

0.2%

0.2%

Pepsodent

0.0%

0.3%

0.2%

0.4%

0.0%

0.2%

Spykar

0.3%

0.1%

0.3%

0.2%

0.0%

0.2%

Times of India

0.4%

0.2%

0.0%

0.0%

0.4%

0.2%

TVS

0.1%

0.3%

0.0%

0.0%

0.0%

0.2%

Wills

0.0%

0.3%

0.5%

0.0%

0.4%

0.2%

207

Woodland

0.3%

0.3%

0.0%

0.0%

0.0%

0.2%

Yahoo

0.1%

0.3%

0.2%

0.1%

0.0%

0.2%

Allen Solly

0.2%

0.0%

0.0%

0.0%

0.8%

0.1%

Arrow

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

Canon

0.3%

0.0%

0.0%

0.1%

0.0%

0.1%

Chevrolet

0.0%

0.1%

0.2%

0.0%

0.0%

0.1%

Denim

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

Ferrari

0.0%

0.2%

0.1%

0.3%

0.0%

0.1%

Fevicol

0.0%

0.0%

0.1%

0.3%

0.0%

0.1%

Ford

0.1%

0.0%

0.1%

0.5%

0.4%

0.1%

Gillette

0.1%

0.1%

0.0%

0.0%

0.5%

0.1%

Gold Flake

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Hamam

0.5%

0.0%

0.1%

0.0%

0.0%

0.1%

Honda City

0.2%

0.0%

0.0%

0.0%

0.2%

0.1%

IFB

0.1%

0.1%

0.0%

0.0%

0.3%

0.1%

ISI

0.1%

0.1%

0.1%

0.0%

0.0%

0.1%

Killer

0.1%

0.1%

0.1%

0.2%

0.0%

0.1%

Koutons

0.2%

0.2%

0.1%

0.0%

0.0%

0.1%

LIC

0.1%

0.1%

0.1%

0.0%

0.2%

0.1%

Maggi

0.0%

0.1%

0.3%

0.0%

0.4%

0.1%

Mahindra & Mahindra

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Mcdonald

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

MRF

0.0%

0.0%

0.3%

0.0%

0.0%

0.1%

P&G

0.0%

0.1%

0.0%

0.0%

0.2%

0.1%

Panasonic

0.2%

0.1%

0.0%

0.0%

0.3%

0.1%

Park Avenue

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Ray Ban

0.2%

0.3%

0.0%

0.0%

0.0%

0.1%

Rediff

0.0%

0.2%

0.0%

0.3%

0.0%

0.1%

Revlon

0.1%

0.0%

0.0%

3%

0.0%

0.1%

Rin

0.0%

0.1%

0.0%

0.0%

0.1%

0.1%

Rolex

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Santro

0.2%

0.2%

0.0%

0.0%

0.0%

0.1%

Siemens

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Sify

0.1%

0.0%

0.3%

0.1%

0.0%

0.1%

Skoda

0.1%

0.1%

0.0%

0.2%

0.0%

0.1%

Tata Indicom

0.0%

0.0%

0.2%

0.0%

0.0%

0.1%

Versace

0.0%

0.0%

0.0%

0.0%

0.3%

0.1%

VIP

0.2%

0.1%

0.0%

0.3%

0.0%

0.1%

Zodiac

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Acer

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Axe

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Idea

0.0%

0.1%

0.0%

0.2%

0.0%

0.1%

L&T

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Ranbaxy

0.0%

0.2%

0.1%

0.0%

0.0%

0.1%

Sansui

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

TCS

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

208

Armani

0.0%

0.0%

0.0%

0.0%

0.1%

0.0%

Citibank

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

GE

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Gucci

0.0%

0.0%

0.0%

0.2%

0.3%

0.0%

HDFC

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

Kodak

0.0%

0.0%

0.8%

0.0%

0.3%

0.0%

Mark & Spencer

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

NIIT

0.0%

0.0%

0.5%

0.0%

0.0%

0.0%

Parker

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

Pears

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Red Label

0.0%

0.0%

0.0%

0.4%

0.0%

0.0%

Reid & Taylor

0.0%

0.0%

0.0%

0.0%

0.3%

0.0%

SBI

0.2%

0.0%

0.0%

0.0%

0.0%

0.0%

Scorpio

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Taj

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Tanishq

0.0%

0.0%

0.0%

0.0%

0.2%

0.0%

Tata Indica

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Tata Motors

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Tata Tea

0.1%

0.0%

0.0%

0.2%

0.0%

0.0%

Van Huesen

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Voltas

0.1%

0.1%

0.0%

0.1%

0.0%

0.0%

VSNL

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Lays

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Sahara

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Glaxo

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

HSBC

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

MTNL

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Satyam

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Liberty

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

11%

11%

13%

11%

8%

12%

209

Table 152: Top of mind recall for brands Tom Recall For Brands

Ebay

Rediff

Google

Sample Base

Yahoo

Indiatimes

All Buyers

1,201

1,686

172

144

321

6,034

Sony

11%

10%

4%

11%

10%

9%

Nokia

10%

8%

5%

6%

8%

7%

Tata

6%

6%

5%

3%

6%

5%

LG

3%

5%

4%

5%

5%

4%

Reliance

3%

4%

2%

6%

3%

3%

Colgate

2%

2%

1%

0.0%

3%

3%

HLL

1%

3%

2%

3%

2%

3%

Nike

2%

3%

4%

3%

2%

3%

Pepsi

2%

2%

7%

0.3%

5%

2%

Samsung

2%

2%

2%

4%

2%

2%

HP

3%

2%

0.9%

0.5%

2%

2%

Maruti

2%

2%

2%

0.2%

0.8%

2%

Microsoft

3%

1%

2%

0.9%

0.8%

2%

Google

1%

1%

0.5%

0.6%

2%

2%

Philips

3%

2%

3%

0.7%

0.5%

2%

Coca Cola

1%

2%

0.0%

2%

2%

2%

Adidas

2%

1%

5%

2%

2%

1%

Godrej

0.6%

1%

3%

0.0%

3%

1%

Reebok

1%

2%

0.0%

1%

0.3%

1%

Airtel

1%

1%

0.4%

0.0%

3%

1%

Levis

1%

0.9%

3%

1%

0.9%

1%

Hero Honda

0.8%

1%

0.0%

0.7%

3%

1%

Raymonds

0.7%

1%

1%

1%

0.8%

1%

1%

0.7%

0.5%

2%

0.9%

0.9%

Bajaj Honda

0.6%

1%

1%

0.0%

0.8%

0.9%

Intel

0.9%

0.6%

4%

2%

0.1%

0.9%

1%

0.5%

2%

3%

0.8%

0.8%

Onida Sony Ericsson

0.9%

1%

0.4%

0.0%

0.0%

0.8%

Amul

0.4%

0.7%

1%

0.0%

0.6%

0.7%

IBM

0.8%

0.9%

0.0%

0.6%

0.3%

0.7%

Lee

1%

0.8%

0.0%

0.6%

0.3%

0.7%

Britannia

0.5%

0.4%

0.0%

0.0%

0.3%

0.6%

Cadbury

0.6%

0.5%

0.8%

0.0%

0.9%

0.6%

Compaq

0.7%

0.5%

0.2%

0.5%

0.3%

0.6%

Lakme

0.7%

0.5%

1%

2%

0.6%

0.6%

Dell

0.5%

0.6%

0.9%

0.0%

1%

0.5%

Mercedes

0.6%

0.9%

0.0%

0.0%

0.5%

0.5%

Motorola

1%

0.7%

0.0%

0.6%

0.0%

0.5%

Nestle

0.2%

0.9%

2%

0.6%

0.2%

0.5%

Surf

0.4%

0.4%

0.7%

0.0%

0.1%

0.5%

Apple

0.7%

0.1%

1%

2%

0.5%

0.5%

BPL

0.6%

0.2%

0.0%

3%

0.0%

0.4%

HCL

0.2%

0.3%

0.7%

0.6%

0.0%

0.4%

Hutch

0.6%

0.3%

0.3%

0.0%

2%

0.4%

Hyundai

0.4%

0.3%

0.5%

0.0%

0.0%

0.4%

Provogue

0.2%

0.8%

1%

0.0%

0.0%

0.4%

Videocon

0.0%

0.3%

0.0%

0.0%

2%

0.4%

210

Wipro

1%

0.1%

2%

0.0%

0.0%

0.4%

Amway

0.1%

0.1%

0.0%

0.0%

0.3%

0.3%

BMW

0.6%

0.1%

2%

0.9%

0.3%

0.3%

BSNL

0.4%

0.5%

0.3%

2%

0.0%

0.3%

ITC

0.1%

0.4%

0.1%

0.0%

1%

0.3%

Johnson & Johnson

0.2%

0.4%

1%

0.0%

0.1%

0.3%

Kingfisher

0.5%

0.3%

0.0%

0.2%

0.6%

0.3%

Louis Phillip

0.2%

0.5%

0.0%

0.0%

0.0%

0.3%

Lux

0.2%

0.1%

0.0%

0.0%

1%

0.3%

Parle

0.4%

0.1%

0.0%

0.0%

0.0%

0.3%

Peter England

0.2%

0.2%

0.5%

0.0%

0.0%

0.3%

Times of India

0.5%

0.3%

0.0%

0.0%

0.5%

0.3%

Titan

0.4%

0.2%

0.0%

0.0%

1%

0.3%

Whirlpool

0.2%

0.3%

0.0%

0.0%

0.0%

0.3%

Yamaha

0.0%

0.4%

1%

0.0%

0.0%

0.3%

Allen Solly

0.2%

0.1%

0.0%

0.0%

0.9%

0.2%

Bata

0.1%

0.1%

0.0%

0.9%

0.4%

0.2%

Brooke Bond

0.7%

0.1%

0.0%

0.0%

0.3%

0.2%

Close Up

0.2%

0.0%

0.0%

0.2%

0.0%

0.2%

Dettol

0.2%

0.5%

0.0%

0.0%

0.0%

0.2%

Garnier

0.1%

0.2%

0.5%

0.6%

0.0%

0.2%

Horlicks

0.1%

0.3%

0.0%

0.0%

0.0%

0.2%

ICICI

0.2%

0.2%

0.0%

0.0%

1%

0.2%

Infosys

0.1%

0.1%

0.0%

0.0%

0.0%

0.2%

L`Oreal

0.2%

0.1%

0.4%

0.0%

0.5%

0.2%

Lenovo

0.3%

0.1%

0.0%

0.0%

1%

0.2%

LIC

0.0%

0.1%

0.0%

0.0%

0.2%

0.2%

Lifebuoy

0.1%

0.3%

0.0%

0.0%

0.3%

0.2%

Suzuki

0.0%

0.1%

0.0%

0.0%

0.3%

0.2%

Nirma

0.0%

0.1%

0.0%

0.4%

0.0%

0.2%

Pantaloon

0.1%

0.2%

0.0%

0.0%

0.0%

0.2%

Pepsodent

0.1%

0.3%

0.6%

0.0%

0.0%

0.2%

Ponds

0.2%

0.1%

0.0%

0.4%

0.2%

0.2%

Revlon

0.0%

0.1%

0.0%

5%

0.0%

0.2%

Santro

0.2%

0.2%

0.0%

0.0%

0.0%

0.2%

Spykar

0.3%

0.1%

0.5%

0.4%

0.0%

0.2%

Thums Up

0.1%

0.2%

0.5%

0.0%

0.0%

0.2%

Toyota

0.1%

0.2%

0.9%

0.0%

0.0%

0.2%

Wills

0.0%

0.3%

1%

0.0%

0.0%

0.2%

Armani

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Arrow

0.2%

0.2%

0.0%

0.0%

0.0%

0.1%

Canon

0.6%

0.0%

0.0%

0.0%

0.0%

0.1%

Chevrolet

0.0%

0.1%

0.5%

0.0%

0.0%

0.1%

Dabur

0.0%

0.2%

0.3%

0.0%

0.0%

0.1%

Fair & Lovely

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Ferrari

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Fevicol

0.0%

0.0%

0.3%

0.7%

0.0%

0.1%

Ford

0.2%

0.0%

0.2%

0.6%

0.6%

0.1%

Gillette

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

Gold Flake

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Honda City

0.1%

0.1%

0.0%

0.0%

0.3%

0.1%

211

IFB

0.1%

0.0%

0.0%

0.0%

0.3%

0.1%

ISI

0.1%

0.0%

0.4%

0.0%

0.0%

0.1%

John Players

0.2%

0.1%

0.0%

0.0%

0.0%

0.1%

Koutons

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

Maggi

0.0%

0.1%

0.7%

0.0%

0.6%

0.1%

Mcdonald

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

MRF

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Nescafe

0.1%

0.0%

0.0%

0.6%

0.2%

0.1%

P&G

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Panasonic

0.3%

0.1%

0.0%

0.0%

0.3%

0.1%

Park Avenue

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Pepe

0.1%

0.0%

0.0%

1%

0.0%

0.1%

Ray Ban

0.3%

0.1%

0.0%

0.0%

0.0%

0.1%

Rediff

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

Rin

0.0%

0.1%

0.0%

0.0%

0.2%

0.1%

SBI

0.3%

0.0%

0.0%

0.0%

0.0%

0.1%

Sify

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Skoda

0.2%

0.1%

0.0%

0.0%

0.0%

0.1%

Tata Indicom

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Tata Motors

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

TVS

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

Versace

0.0%

0.0%

0.0%

0.0%

0.4%

0.1%

VIP

0.3%

0.1%

0.0%

0.0%

0.0%

0.1%

Woodland

0.2%

0.1%

0.0%

0.0%

0.0%

0.1%

Yahoo

0.2%

0.0%

0.5%

0.3%

0.0%

0.1%

Zodiac

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Axe

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

L&T

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Ranbaxy

0.0%

0.3%

0.2%

0.0%

0.0%

0.1%

Sahara

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Sansui

0.2%

0.2%

0.0%

0.0%

0.0%

0.1%

TCS

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

HSBC

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Citi Bank

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Denim

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

GE

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Gucci

0.0%

0.0%

0.0%

0.6%

0.0%

0.0%

Hamam

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Killer

0.0%

0.1%

0.4%

0.0%

0.0%

0.0%

Kodak

0.0%

0.0%

0.0%

0.0%

0.4%

0.0%

Mahindra & Mahindra

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Mark & Spencer

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Parker

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Pears

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Reid & Taylor

0.0%

0.0%

0.0%

0.0%

0.3%

0.0%

Rolex

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Scorpio

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Siemens

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Taj

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Tanishq

0.0%

0.0%

0.0%

0.0%

0.2%

0.0%

Tata Indica

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

212

Tata Tea

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Van Huesen

0.0%

0.1%

0.2%

0.0%

0.0%

0.0%

Voltas

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

VSNL

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Acer

0.1%

0.0%

0.0%

0.1%

0.0%

0.0%

Idea

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Glaxo

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

MTNL

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

10%

11%

10%

16%

8%

11%

213

Table 153: Most preferred TV channel TV Channel

Ebay

Rediff

Google

Sample Base

Yahoo

Indiatimes

All Shopping Users

2,248

1,601

516

451

425

10,247

Star Plus

9%

13%

7%

18%

15%

13%

Discovery

9%

7%

7%

7%

7%

8%

NDTV

5%

7%

3%

2%

4%

5%

Aajtak

4%

4%

3%

1%

5%

5%

Sun TV

5%

4%

4%

4%

2%

5%

HBO

6%

5%

6%

3%

6%

4%

Sony

4%

3%

2%

6%

2%

4%

Star Movies

4%

4%

2%

4%

4%

4%

Zee TV

3%

4%

3%

4%

5%

3%

M TV

4%

2%

6%

4%

1%

3%

Ten Sports

3%

4%

3%

2%

0.9%

3%

Star One

3%

2%

2%

4%

4%

3%

CNBC

3%

3%

2%

0.7%

5%

3%

ESPN

3%

2%

6%

2%

1%

3%

National Geographic

2%

1%

6%

2%

2%

2%

Star World

3%

1%

0.1%

2%

3%

2%

CNN IBN

3%

2%

2%

0.6%

2%

2%

Asianet

1%

1%

3%

2%

4%

2%

DD 1

1%

0.8%

1%

1%

2%

2%

TV 9

0.6%

1%

1%

1%

1%

1%

E TV

0.5%

2%

1%

3%

0.1%

1%

Sab TV

0.4%

1%

2%

0.1%

2%

1%

AXN

2%

1%

0.5%

0.1%

2%

1%

Cartoon Network

1%

0.6%

2%

0.3%

0.5%

1%

Pogo

0.9%

0.4%

1%

3%

2%

1%

BBC

0.4%

0.7%

0.5%

0.7%

0.2%

0.9%

Star News

1%

0.9%

0.8%

0.2%

3%

0.9%

Zoom

0.3%

1%

0.0%

2%

0.2%

0.9%

Animal Planet

0.5%

1%

0.4%

0.5%

0.2%

0.8%

Gemini

0.4%

0.6%

2%

0.7%

3%

0.8%

Star Sports

0.7%

0.6%

0.6%

0.8%

0.0%

0.8%

Travel & Living

1%

0.6%

0.9%

0.6%

0.9%

0.8%

Sun Music

1%

0.4%

1%

2%

0.9%

0.7%

Surya TV

1%

0.2%

0.0%

0.2%

0.0%

0.7%

Vijaya TV

0.7%

0.3%

0.1%

0.9%

0.1%

0.7%

Disney Channel

0.3%

0.2%

0.3%

0.8%

0.5%

0.6%

History Channel

0.9%

0.8%

0.5%

1%

0.0%

0.6%

Etv Kannada

0.1%

0.4%

0.0%

0.9%

3%

0.5%

F TV

0.4%

0.4%

0.4%

1%

0.4%

0.5%

Set Max

0.6%

1%

2%

0.1%

0.7%

0.5%

Zee Cinema

0.6%

0.2%

0.9%

0.5%

0.3%

0.5%

NDTV Profit

0.8%

0.4%

0.0%

0.0%

0.0%

0.5%

Any Music Channel

0.1%

0.5%

2%

0.0%

0.4%

0.4%

Any Sports Channel

0.2%

1%

0.6%

0.0%

0.2%

0.4%

India TV

0.1%

1%

0.4%

0.6%

0.8%

0.4%

Kairali TV

0.2%

0.5%

0.0%

0.0%

0.0%

0.4%

Sahara One

0.2%

0.4%

0.0%

0.5%

0.0%

0.4%

214

SS Music

0.1%

0.1%

2%

0.7%

0.0%

0.4%

Vh1

0.9%

0.0%

0.0%

0.0%

0.3%

0.4%

Zee News

0.1%

0.4%

0.0%

1%

0.0%

0.4%

Times Now

0.6%

0.5%

0.1%

0.4%

1%

0.4%

Aawaz

0.5%

0.1%

0.3%

0.4%

0.1%

0.3%

Any News Channel

0.0%

0.9%

0.1%

0.1%

0.0%

0.3%

Dd News

0.1%

0.5%

0.1%

2%

1%

0.3%

Udaya TV

0.1%

0.3%

0.0%

0.1%

0.0%

0.3%

V Channel

0.2%

0.4%

0.6%

0.1%

1%

0.3%

NDTV24*7

0.3%

0.6%

0.5%

0.0%

0.0%

0.3%

Ibnlive

0.1%

0.4%

0.0%

0.0%

0.0%

0.3%

Animax

0.7%

0.3%

0.0%

0.0%

0.0%

0.2%

ETC

0.1%

0.2%

1%

0.0%

0.0%

0.2%

Headlines Today

0.4%

0.3%

0.0%

0.0%

0.1%

0.2%

Star Gold

0.2%

0.2%

0.1%

0.1%

0.0%

0.2%

MH1

0.0%

0.3%

0.0%

0.4%

0.0%

0.2%

India Vision

0.3%

0.0%

1%

0.0%

0.0%

0.2%

Alfa Marathi

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

Any Movie Channel

0.1%

0.1%

0.5%

0.0%

0.0%

0.1%

B4U

0.0%

0.0%

0.1%

0.4%

0.0%

0.1%

Etv Bangla

0.0%

0.0%

0.1%

0.2%

0.4%

0.1%

Etv Marathi

0.0%

0.3%

0.1%

0.1%

0.3%

0.1%

God

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Jaya TV

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Maa TV

0.2%

0.1%

0.2%

0.0%

0.0%

0.1%

Raj TV

0.0%

0.0%

1%

0.0%

0.0%

0.1%

Teja TV

0.3%

0.1%

0.0%

0.0%

0.0%

0.1%

Zee Business

0.0%

0.3%

0.0%

0.0%

0.3%

0.1%

Zee Café

0.1%

0.0%

0.0%

0.0%

0.2%

0.1%

Zee Marathi

0.1%

0.3%

0.6%

0.5%

0.0%

0.1%

Zee Music

0.5%

0.2%

0.6%

0.1%

0.0%

0.1%

Star Utsav

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Hungama TV

0.0%

0.1%

0.2%

0.0%

0.0%

0.1%

Jetix

0.4%

0.0%

0.0%

0.4%

0.0%

0.1%

Hall Mark

0.0%

0.2%

0.5%

0.0%

0.0%

0.1%

Local

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Kiran TV

0.3%

0.0%

0.0%

0.0%

0.0%

0.1%

Aditya

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Astha

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

K TV

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Sahara TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sanskar

0.1%

0.0%

0.1%

0.0%

0.0%

0.0%

Star Anand

0.0%

0.1%

0.0%

2%

0.0%

0.0%

Zee English

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Studio

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

All Telugu

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Nick

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sahara Samay

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Smile TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Bangla

0.0%

0.0%

0.0%

0.0%

0.5%

0.0%

Akasha Bangla

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

215

Peace TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Primier

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Set Pix

0.0%

0.0%

0.0%

0.5%

0.0%

0.0%

Win Cable

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

0.8%

0.9%

2%

2%

0.5%

1%

216

Table 154: Most preferred TV channel TV Channel

Ebay

Rediff

Google

Sample Base

Yahoo

Indiatimes

All Buyers

1,162

1,645

176

140

309

5,796

Star Plus

9%

11%

5%

25%

13%

12%

Discovery

9%

7%

10%

9%

6%

8%

NDTV

5%

7%

5%

4%

6%

6%

HBO

6%

6%

11%

2%

7%

5%

Sun TV

5%

4%

6%

4%

2%

5%

Aajtak

4%

4%

3%

0.2%

6%

5%

Sony

4%

3%

4%

5%

2%

4%

Zee TV

4%

3%

3%

0.8%

6%

4%

Star Movies

4%

4%

1%

2%

3%

3%

CNBC

4%

3%

2%

0.0%

5%

3%

Star One

3%

3%

2%

3%

4%

3%

M TV

4%

2%

3%

6%

1%

3%

Ten Sports

2%

4%

4%

0.5%

0.8%

3%

ESPN

3%

2%

5%

6%

1%

2%

Star World

3%

2%

0.3%

0.4%

3%

2%

CNN IBN

3%

2%

0.5%

0.2%

2%

2%

National Geographic

3%

0.9%

3%

2%

3%

2%

Asianet

0.6%

1%

5%

2%

3%

1%

TV 9

0.4%

1%

0.4%

0.3%

1%

1%

E TV

0.3%

2%

1%

3%

0.0%

1%

AXN

2%

2%

0.0%

0.1%

0.0%

1%

Pogo

1%

0.4%

2%

5%

2%

1%

0.4%

1%

0.0%

0.0%

2%

1%

1%

0.7%

0.9%

0.1%

3%

1%

BBC

0.5%

0.9%

0.0%

0.9%

0.2%

0.9%

DD 1

0.5%

0.9%

0.7%

0.3%

2%

0.9%

Animal Planet

0.1%

2%

1%

0.0%

0.0%

0.8%

1%

0.8%

1%

1%

1%

0.8%

0.7%

0.4%

0.0%

0.1%

0.1%

0.8%

1%

0.5%

2%

0.8%

0.3%

0.7%

0.4%

0.6%

0.6%

0.0%

2%

0.7%

Sab TV Star News

Travel & Living Vijaya TV Cartoon Network Gemini History Channel

1%

1%

1%

0.2%

0.0%

0.7%

Star Sports

0.5%

0.7%

0.0%

0.8%

0.0%

0.7%

F TV

0.4%

0.6%

0.9%

2%

0.5%

0.6%

Kairali TV

0.3%

0.7%

0.0%

0.0%

0.0%

0.6%

1%

0.2%

0.0%

0.6%

0.0%

0.6%

Surya TV Zoom

0.3%

2%

0.0%

0.7%

0.2%

0.6%

NDTV Profit

0.5%

0.5%

0.0%

0.0%

0.0%

0.6%

Times Now

0.9%

0.7%

0.1%

0.0%

2%

0.6%

Any Sports Channel

0.3%

0.9%

0.1%

0.0%

0.2%

0.5%

Etv Kannada

0.1%

0.5%

0.0%

2%

3%

0.5%

Sahara One

0.2%

0.4%

0.0%

0.0%

0.0%

0.5%

Set Max

0.6%

0.5%

2%

0.2%

0.7%

0.5%

Sun Music

0.6%

0.2%

0.0%

0.0%

1%

0.5%

Any News Channel

0.0%

0.6%

0.1%

0.0%

0.0%

0.4%

Dd News

0.1%

0.8%

0.2%

0.7%

0.9%

0.4%

Disney Channel

0.4%

0.2%

0.7%

2%

0.6%

0.4%

217

India TV

0.2%

1%

0.0%

0.5%

0.4%

0.4%

Zee News

0.1%

0.5%

0.0%

3%

0.0%

0.4%

NDTV24*7

0.4%

0.7%

0.0%

0.0%

0.0%

0.4%

Aawaz

0.4%

0.1%

0.0%

1%

0.0%

0.3%

Any Music Channel

0.0%

0.6%

3%

0.0%

0.0%

0.3%

Headlines Today

0.6%

0.2%

0.0%

0.0%

0.1%

0.3%

SS Music

0.2%

0.1%

2%

1%

0.0%

0.3%

Udaya TV

0.0%

0.3%

0.0%

0.2%

0.0%

0.3%

V Channel

0.1%

0.3%

1%

0.2%

0.9%

0.3%

Vh1

0.7%

0.0%

0.0%

0.0%

0.0%

0.3%

Zee Cinema

0.3%

0.2%

1%

0.0%

0.3%

0.3%

Ibnlive

0.1%

0.5%

0.0%

0.0%

0.0%

0.3%

Animax

0.5%

0.2%

0.0%

0.0%

0.0%

0.2%

Etv Marathi

0.0%

0.3%

0.1%

0.1%

0.4%

0.2%

Star Gold

0.0%

0.2%

0.2%

0.0%

0.0%

0.2%

Zee Marathi

0.1%

0.3%

0.1%

0.0%

0.0%

0.2%

India Vision

0.5%

0.0%

3%

0.0%

0.0%

0.2%

Jetix

0.5%

0.0%

0.0%

0.0%

0.0%

0.2%

Any Movie Channel

0.2%

0.1%

0.0%

0.0%

0.0%

0.1%

ETC

0.0%

0.1%

0.0%

0.1%

0.0%

0.1%

Jaya TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Maa TV

0.2%

0.1%

0.2%

0.0%

0.0%

0.1%

Teja TV

0.3%

0.1%

0.0%

0.0%

0.0%

0.1%

Zee Business

0.0%

0.5%

0.0%

0.0%

0.3%

0.1%

Zee Café

0.1%

0.0%

0.0%

0.0%

0.2%

0.1%

Zee Music

0.2%

0.1%

0.9%

0.0%

0.0%

0.1%

Star Utsav

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

MH1

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Hungama TV

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Local

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Kiran TV

0.4%

0.0%

0.0%

0.0%

0.0%

0.1%

Aditya

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Alfa Marathi

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Astha

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

B4U

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Etv Bangla

0.0%

0.0%

0.0%

0.0%

0.3%

0.0%

God

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

K TV

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Raj TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sanskar

0.1%

0.0%

0.1%

0.0%

0.0%

0.0%

Star Anand

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Zee English

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Studio

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

All Telugu

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sahara Samay

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Bangla

0.0%

0.0%

0.0%

0.0%

0.6%

0.0%

Akasha Bangla

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Peace TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Hall Mark

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Set Pix

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

0.4%

0.5%

1%

4%

0.7%

0.8%

218

Table 155: Most preferred newspaper Newspaper

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Shopping Users

2,248

1,601

516

451

425

10,359

The Times of India

36%

35%

36%

26%

59%

35%

The Hindu

20%

16%

24%

16%

7%

19%

The Hindustan Times

6%

6%

5%

7%

5%

6%

Deccan Chronicle

3%

5%

4%

5%

0.8%

3%

Indian Express

3%

5%

1%

3%

2%

3%

The Telegraph

3%

3%

1%

3%

0.8%

2%

Eenadu

2%

3%

4%

6%

2%

2%

The Economic Times

2%

1%

2%

2%

3%

2%

Dainik Bhaskar

2%

2%

1%

2%

2%

2%

Malyalam Manorama

2%

1%

2%

3%

2%

2%

The Tribune

2%

2%

1%

2%

3%

2%

0.6%

3%

0.5%

3%

1%

2%

Deccan Herald

1%

1%

1%

4%

2%

2%

Mid Day

1%

2%

0.9%

0.8%

2%

1%

Dainik Jagran

DNA

2%

1%

1%

2%

0.5%

1%

0.8%

0.5%

0.2%

2%

0.5%

1%

1%

0.4%

4%

2%

2%

1%

Dinamalar

0.6%

0.5%

0.4%

0.1%

0.0%

0.9%

Anand Bazar Patrika

0.9%

0.5%

1%

0.6%

0.8%

0.8%

Gujrat Samachar Vijay Karnataka

Mumbai Mirror

1%

0.6%

0.0%

1%

1%

0.8%

Daily Thanthi

0.4%

0.5%

0.3%

1%

0.5%

0.6%

Divya Bhaskar

0.8%

0.6%

0.0%

0.0%

0.8%

0.6%

Amar Ujala

0.3%

0.4%

0.5%

0.6%

0.1%

0.5%

Lokmat

0.3%

1%

0.5%

0.0%

0.0%

0.5%

Mathrubhumi

0.8%

0.9%

1%

1%

0.2%

0.5%

Rajasthan Patrika

0.3%

0.7%

0.1%

0.3%

2%

0.5%

Sakal

0.4%

0.6%

0.1%

0.4%

0.5%

0.5%

Business Line

0.4%

0.3%

0.2%

0.1%

0.0%

0.4%

Dinakaran

0.4%

0.2%

0.2%

0.1%

0.0%

0.4%

Sandesh

0.4%

0.5%

0.0%

0.0%

0.0%

0.4%

Nav Hindi Times

0.4%

0.3%

0.4%

0.0%

0.0%

0.4%

Loksatta

0.5%

0.4%

0.0%

0.7%

0.5%

0.3%

Punjab Kesari

0.1%

0.7%

0.2%

0.0%

0.1%

0.3%

Vijaya Times

0.1%

0.2%

0.0%

0.0%

0.0%

0.3%

Business Standard

0.2%

0.3%

0.0%

0.0%

0.4%

0.2%

Maharashtra Times

0.2%

0.2%

0.6%

0.1%

0.0%

0.2%

Nav Bharat Times

0.2%

0.4%

0.1%

0.1%

0.0%

0.2%

Prajavani

0.1%

0.1%

0.0%

0.0%

0.1%

0.2%

The Statesman

0.3%

0.1%

0.0%

0.2%

0.0%

0.2%

Vartha

0.1%

0.2%

0.1%

0.0%

0.0%

0.2%

Nai Dunia

0.1%

0.4%

0.0%

0.0%

0.0%

0.2%

Kerala Kaumudi

0.2%

0.0%

0.0%

0.0%

0.0%

0.2%

Andhra Jyoti

0.0%

0.3%

0.0%

0.5%

0.2%

0.1%

Dharitri

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

Dinamani

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Gulf News

0.0%

0.0%

2%

0.1%

0.0%

0.1%

Hitvada

0.2%

0.1%

0.6%

0.0%

0.0%

0.1%

219

Mumbai Samachar

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Prabhat Khabar

0.0%

0.0%

0.0%

0.4%

0.0%

0.1%

Pudhari

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Saamna

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Samaj

0.0%

0.5%

0.0%

0.0%

0.0%

0.1%

Sambad

0.2%

0.1%

0.0%

0.0%

0.0%

0.1%

Kannada praba

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Udayavani

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Bangalore Times

0.4%

0.0%

0.0%

0.0%

0.0%

0.1%

Aaj Kal

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Asian Age

0.0%

0.0%

0.0%

0.5%

0.0%

0.0%

Employment News

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Financial Express

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Free Press Journal

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Jansatta

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Madhyamum

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Rashtriya Sahara

0.0%

0.0%

0.0%

0.0%

0.1%

0.0%

Sanmarg

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Siasat

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

The Pioneer

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Vartaman

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Tarun Bharat (Marathi)

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

india Today

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Pratidin (Local)

0.0%

0.0%

0.0%

2%

0.0%

0.0%

Janshakti

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Inquilab

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Greater Kashmir

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sambad

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Mint

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

2%

0.3%

0.6%

2%

0.0%

0.8%

Others

220

Table 156: Most preferred newspaper Newspaper

Ebay

Rediff

Sample Base

Google

Yahoo

Indiatimes

All Buyers

1,169

1,663

174

139

314

5,887

The Times of India

42%

41%

43%

29%

57%

40%

The Hindu

19%

15%

21%

17%

8%

17%

The Hindustan Times

6%

6%

6%

10%

5%

6%

Deccan Chronicle

3%

4%

3%

5%

1%

3%

Indian Express

3%

3%

0.5%

1%

2%

3%

Eenadu

1%

2%

1%

9%

2%

3%

The Telegraph

3%

3%

0.5%

4%

1%

3%

The Economic Times

3%

2%

3%

3%

4%

3%

Dainik Bhaskar

1%

2%

1%

0.3%

3%

2%

Deccan Herald

0.9%

2%

2%

4%

3%

2%

2%

2%

1%

0.6%

2%

2%

Mid Day

0.9%

1%

1%

2%

1%

1%

Dainik Jagran

0.5%

1%

0.5%

1%

0.7%

1%

1%

1%

0.0%

1%

2%

1%

0.7%

0.7%

0.9%

2%

0.4%

1%

1%

0.9%

2%

0.8%

0.5%

0.9%

Malyalam Manorama

The Tribune Daily Thanthi Anand Bazar Patrika Vijay Karnataka

1%

0.6%

0.4%

0.0%

1%

0.8%

Dinamalar

0.3%

0.7%

0.4%

0.8%

0.0%

0.7%

Gujrat Samachar

0.7%

0.5%

0.6%

2%

0.3%

0.7%

Mumbai Mirror

0.7%

0.3%

0.0%

0.7%

1%

0.7%

Divya Bhaskar

0.8%

0.7%

0.0%

0.4%

0.5%

0.6%

Sakal

0.4%

0.7%

0.0%

1%

0.3%

0.6%

Sandesh

0.5%

0.9%

0.0%

0.0%

0.0%

0.6%

Rajasthan Patrika

0.2%

0.4%

0.9%

0.2%

3%

0.5%

Amar Ujala

0.2%

0.4%

0.9%

0.3%

0.5%

0.4%

Lokmat

0.4%

0.7%

0.0%

0.0%

0.0%

0.4%

Nav Hindi Times

0.3%

0.2%

0.5%

0.0%

0.0%

0.3%

Maharashtra Times

0.6%

0.3%

0.4%

0.6%

0.0%

0.3%

Mathrubhumi

0.4%

0.4%

1%

0.9%

0.0%

0.3%

Business Line

0.3%

0.1%

1%

0.0%

0.0%

0.2%

Business Standard

0.5%

0.2%

0.0%

0.0%

0.0%

0.2%

Dinakaran

0.2%

0.1%

0.7%

0.0%

0.0%

0.2%

Dinamani

0.0%

0.2%

0.0%

0.0%

0.0%

0.2%

Gulf News

0.0%

0.0%

4%

0.0%

0.0%

0.2%

Hitvada

0.0%

0.3%

0.3%

0.0%

0.0%

0.2%

Loksatta

0.3%

0.2%

0.4%

0.6%

0.3%

0.2%

Nav Bharat Times

0.1%

0.4%

0.0%

0.0%

0.1%

0.2%

The Statesman

0.2%

0.2%

0.0%

0.3%

0.0%

0.2%

Vartha

0.0%

0.5%

0.2%

0.0%

0.0%

0.2%

Vijaya Times

0.1%

0.2%

0.0%

0.0%

0.0%

0.2%

Kerala Kaumudi

0.1%

0.0%

0.0%

0.0%

0.0%

0.2%

Andhra Jyoti

0.1%

0.1%

0.0%

0.0%

0.2%

0.1%

Dharitri

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

2%

1%

1%

0.0%

0.0%

0.1%

Free Press Journal

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Prabhat Khabar

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Prajavani

0.1%

0.2%

0.0%

0.0%

0.2%

0.1%

DNA

221

Pudhari

0.1%

0.1%

0.0%

0.4%

0.0%

0.1%

Punjab Kesari

0.0%

0.1%

0.2%

0.0%

0.4%

0.1%

Samaj

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Sambad

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Vartaman

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Kannada praba

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

Udayavani

0.0%

0.5%

0.0%

0.0%

0.0%

0.1%

Aaj Kal

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Asian Age

0.0%

0.0%

0.0%

0.6%

0.0%

0.0%

india Today

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Pratidin (Local)

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Bangalore Times

0.2%

0.0%

0.0%

0.0%

0.0%

0.0%

Janshakti

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Employment News

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Financial Express

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Madhyamum

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Mumbai Samachar

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Saamna

0.1%

0.1%

0.0%

0.0%

0.0%

0.0%

Sanmarg

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

The Pioneer

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Tarun Bharat (Marathi)

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sambad

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Mint

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Nai Dunia

0.2%

0.0%

-

-

-

-

Others

0.5%

0.4%

0.7%

0.1%

0.0%

0.5%

222

Table 157: Most preferred magazine Magazine

Ebay

Rediff

Indiatimes

All Shopping Users

Sample Base

1,986

1,414

456

20%

30%

20%

398

375

8,625

21%

29%

24%

Reader's Digest

7%

7%

5%

The Week

7%

4%

8%

4%

5%

7%

9%

5%

6%

Femina

3%

4%

5%

6%

6%

4%

Outlook

4%

Sports Star

5%

5%

3%

2%

5%

4%

5%

8%

6%

2%

4%

Digit Film Fare

6%

3%

2%

2%

2%

4%

2%

3%

2%

4%

2%

3%

Business World

3%

2%

2%

2%

3%

3%

Women's Era

2%

1%

1%

2%

3%

2%

Business Today

1%

4%

0.7%

0.6%

2%

2%

Chip

4%

2%

0.9%

0.7%

1%

2%

Star Dust

2%

0.8%

2%

3%

0.5%

2%

Autocar India

2%

2%

6%

0.2%

2%

2%

India Today

Ananda Vikatan Swathi Electronics For You Vanita Cosmopolitan Business India

Google

Yahoo

2%

0.8%

0.2%

0.9%

0.1%

1%

0.6%

2%

0.9%

0.9%

0.0%

1%

1%

0.7%

1%

1%

3%

1%

0.3%

0.6%

2%

3%

0.1%

1%

2%

0.5%

0.9%

0.0%

0.3%

1%

1%

1%

0.0%

0.8%

2%

0.9%

India Times

0.9%

0.6%

0.8%

1%

0.6%

0.9%

Kumudham

0.7%

0.9%

0.7%

0.7%

0.6%

0.9%

Chitralekha

1%

0.4%

0.0%

0.0%

0.8%

0.8%

Competition Success Review

0.5%

1%

0.8%

0.6%

1%

0.8%

Fortune India

0.4%

0.3%

0.5%

0.8%

1%

0.8%

Grihshobha

0.3%

0.3%

0.6%

1%

0.1%

0.8%

Wisdom

0.0%

0.4%

2%

2%

0.0%

0.8%

Computers Today

1%

0.9%

2%

0.0%

0.1%

0.7%

PC Quest

1%

0.6%

0.6%

0.0%

0.9%

0.7%

Science Reporter

1%

0.2%

2%

2%

0.0%

0.7%

Time

0.5%

1%

0.0%

0.0%

0.7%

0.7%

National Geographic

0.4%

0.8%

0.5%

0.2%

0.0%

0.6%

1%

0.3%

0.2%

0.0%

0.6%

0.6%

Business & Economy

0.9%

0.8%

0.8%

1%

0.5%

0.5%

Cricket Samrat

0.5%

0.1%

0.0%

0.2%

0.3%

0.5%

Health

0.5%

0.4%

0.7%

0.5%

0.2%

0.5%

Today

0.2%

0.3%

0.3%

3%

0.0%

0.5%

Business Week

0.3%

0.3%

2%

0.0%

1%

0.4%

Dalal Street

0.6%

0.4%

1%

0.0%

0.1%

0.4%

Meri Saheli

0.1%

0.5%

0.4%

0.5%

0.0%

0.4%

Outlook Money

0.5%

0.3%

0.1%

0.0%

1%

0.4%

Aha Zindagi

0.1%

0.2%

0.3%

0.0%

0.0%

0.3%

Brunch

0.2%

0.5%

0.0%

0.1%

0.0%

0.3%

Debonair

0.2%

0.1%

0.0%

0.0%

0.1%

0.3%

Good House Keeping

0.3%

0.4%

0.0%

0.0%

0.3%

0.3%

Inside Outside

0.2%

0.3%

0.2%

0.0%

0.0%

0.3%

Playboy

0.3%

1%

0.0%

0.0%

0.1%

0.3%

Overdrive

223

Safari

0.3%

0.3%

0.0%

0.1%

0.0%

0.3%

Sananda

0.2%

0.2%

0.0%

0.5%

0.2%

0.3%

Sudha

0.0%

0.3%

0.0%

0.1%

1%

0.3%

PC World

0.4%

0.2%

2%

0.6%

0.0%

0.3%

Aval Vikatan

0.0%

0.1%

0.0%

0.0%

0.0%

0.2%

Capital Market

0.0%

0.4%

0.0%

0.0%

0.8%

0.2%

Cineblitz

0.0%

0.0%

1%

0.0%

0.0%

0.2%

Data Quest

0.5%

0.2%

0.1%

0.0%

0.0%

0.2%

Desh

0.2%

0.1%

0.0%

0.7%

0.1%

0.2%

Gladrags

0.3%

0.3%

0.0%

0.0%

0.8%

0.2%

Junior Vikatan

0.0%

0.0%

2%

0.1%

0.0%

0.2%

Linux For You

0.5%

0.1%

0.0%

0.0%

0.2%

0.2%

Manorama

0.2%

0.2%

0.5%

0.0%

0.0%

0.2%

Maxim

0.3%

0.1%

0.0%

0.0%

1%

0.2%

Sarita

0.1%

0.2%

0.0%

1%

0.0%

0.2%

Taranga

0.1%

0.1%

0.0%

0.0%

0.1%

0.2%

The Economist

0.1%

0.1%

0.0%

0.0%

0.0%

0.2%

Abhiyan

0.1%

0.0%

0.0%

0.3%

0.0%

0.1%

Anandamela

0.0%

0.0%

0.0%

3%

0.0%

0.1%

Auto India

0.2%

0.2%

0.0%

0.1%

0.0%

0.1%

Better Photography

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

Champak

0.0%

0.0%

0.0%

0.7%

0.0%

0.1%

Chronicle

0.0%

0.1%

0.2%

0.0%

0.7%

0.1%

Deccan Chronicle

0.0%

0.0%

1%

0.0%

0.0%

0.1%

Developer IQ

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

Elle

0.2%

0.0%

0.0%

0.0%

0.6%

0.1%

Frontline

0.0%

0.1%

0.0%

0.4%

0.0%

0.1%

Grihlakshmi

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Lokprabha

0.0%

0.0%

0.0%

0.6%

0.0%

0.1%

Mathrubhumi

0.2%

0.1%

0.0%

0.0%

0.0%

0.1%

Saptahik Sakal

0.0%

0.0%

0.1%

0.0%

0.0%

0.1%

Saras Salil

0.0%

0.1%

0.0%

0.4%

0.0%

0.1%

Savvy

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Society

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Top Gear

0.0%

0.0%

0.0%

0.0%

0.1%

0.1%

Graphiti

0.2%

0.1%

0.0%

0.2%

0.0%

0.1%

Living Digital

0.2%

0.0%

0.0%

0.0%

0.3%

0.1%

Saptahik Bartaman

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

Money life

0.1%

0.0%

0.0%

0.0%

1%

0.1%

Animation Reporter

0.0%

0.2%

0.6%

0.0%

0.3%

0.1%

Nirogadhaam

0.1%

0.0%

0.1%

0.0%

0.0%

0.1%

Chandamama

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Automobiles

0.1%

0.0%

0.0%

0.4%

0.0%

0.1%

Auto World

0.0%

0.2%

0.0%

0.0%

0.5%

0.1%

Bikes

0.0%

0.5%

0.0%

0.0%

0.5%

0.1%

Anandalok

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Business Times

0.0%

0.0%

0.0%

0.0%

0.2%

0.0%

Buzz

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Kadambini

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Outlook Traveller

0.0%

0.0%

0.0%

0.0%

0.1%

0.0%

Pratiyogita Darpan

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

224

Saheli

0.1%

0.1%

0.0%

0.0%

0.0%

0.0%

Sakhi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Mans World

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Kurukshetra

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Andra Jyoti

0.0%

0.0%

0.0%

0.5%

0.1%

0.0%

Business Standard

0.0%

0.0%

0.0%

0.0%

0.6%

0.0%

Economical Times

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

6%

5%

9%

8%

7%

7%

Others

225

Table 158: Most preferred magazine Magazine

Ebay

Rediff

Sample Base

1,033

1,484

147

25%

30%

25%

Reader's Digest

8%

8%

3%

The Week

7%

5%

10%

Outlook

5%

6%

Sports Star

3%

Femina

3%

Digit Business World Film Fare

India Today

Business Today

Google

Yahoo

Indiatimes

All Buyers

125

295

5,104

23%

32%

28%

5%

7%

8%

7%

5%

6%

2%

4%

5%

5%

4%

10%

8%

3%

3%

2%

5%

5%

6%

3%

5%

3%

4%

1%

2%

3%

4%

2%

2%

3%

3%

3%

2%

2%

2%

3%

3%

2%

2%

2%

2%

0.4%

3%

2%

0.9%

2%

2%

2%

2%

2%

Star Dust

1%

1%

1%

4%

0.4%

2%

Ananda Vikatan

2%

1%

0.5%

0.3%

0.4%

1%

Autocar India

1%

2%

0.0%

0.0%

0.6%

1%

0.8%

1%

2%

0.0%

0.0%

1%

3%

1%

0.5%

0.6%

0.7%

1%

Women's Era

Swathi Chip Business India

2%

1%

0.0%

3%

2%

1%

Kumudham

0.4%

2%

0.8%

0.7%

0.7%

1%

Electronics For You

0.8%

0.4%

0.9%

1%

2%

0.9%

India Times

1%

0.9%

0.5%

3%

1%

0.9%

0.7%

1%

0.2%

0.4%

0.0%

0.8%

Chitralekha

1%

0.5%

0.4%

0.0%

0.5%

0.7%

Cosmopolitan

2%

0.3%

0.9%

0.0%

0.2%

0.7%

Fortune India

0.7%

0.5%

0.5%

0.9%

0.7%

0.7%

Vanita

0.3%

1%

0.0%

0.6%

0.3%

0.7%

Computers Today

0.8%

0.3%

2%

0.0%

0.4%

0.6%

Health

0.5%

0.7%

0.5%

0.0%

0.2%

0.6%

1%

0.5%

0.2%

0.0%

0.4%

0.6%

0.9%

0.7%

0.6%

0.0%

0.6%

0.6%

National Geographic

Overdrive PC Quest Time

1%

0.7%

0.0%

0.0%

0.6%

0.6%

Competition Success Review

0.1%

0.4%

0.4%

0.5%

0.2%

0.5%

Dalal Street

0.5%

0.4%

2%

0.0%

0.2%

0.5%

Grihshobha

0.1%

0.6%

0.0%

1%

0.5%

0.5%

Outlook Money

0.6%

0.7%

0.0%

0.0%

0.6%

0.5%

Playboy

1%

0.9%

0.0%

0.0%

0.7%

0.5%

Today

0.1%

0.5%

0.0%

5%

0.2%

0.5%

Business & Economy

0.4%

0.5%

1%

2%

0.3%

0.4%

Debonair

0.3%

0.2%

0.0%

0.0%

0.4%

0.4%

Science Reporter

0.9%

0.2%

2%

3%

0.0%

0.4%

Aval Vikatan

0.3%

0.2%

0.0%

0.0%

0.0%

0.3%

Business Week

0.3%

0.3%

0.6%

0.0%

0.9%

0.3%

Data Quest

0.5%

0.1%

0.5%

0.3%

0.0%

0.3%

Desh

0.1%

0.0%

0.0%

0.0%

0.4%

0.3%

Good House Keeping

0.4%

0.3%

0.0%

0.0%

0.5%

0.3%

Inside Outside

0.2%

0.5%

0.2%

0.0%

0.0%

0.3%

Safari

0.4%

0.4%

0.0%

0.8%

0.0%

0.3%

Sudha

0.2%

0.4%

0.0%

0.0%

0.7%

0.3%

226

Aha Zindagi

0.1%

0.2%

0.0%

0.0%

0.0%

0.2%

Brunch

0.2%

0.2%

0.0%

0.0%

0.0%

0.2%

Capital Market

0.1%

0.2%

0.0%

0.0%

0.2%

0.2%

Cricket Samrat

0.0%

0.2%

0.0%

1%

0.3%

0.2%

Gladrags

0.3%

0.3%

0.0%

0.0%

0.5%

0.2%

Maxim

0.4%

0.1%

0.0%

0.0%

0.8%

0.2%

Meri Saheli

0.1%

0.4%

0.3%

0.0%

0.2%

0.2%

Sananda

0.2%

0.1%

0.0%

0.3%

0.0%

0.2%

Sarita

0.2%

0.2%

0.0%

0.0%

0.0%

0.2%

Savvy

0.1%

0.1%

0.0%

0.0%

0.2%

0.2%

Society

0.2%

0.2%

0.0%

0.0%

0.0%

0.2%

The Economist

0.1%

0.2%

0.0%

0.0%

0.0%

0.2%

Graphiti

0.1%

0.2%

0.0%

2%

0.0%

0.2%

Wisdom

0.0%

0.3%

0.4%

0.0%

0.0%

0.2%

PC World

0.2%

0.3%

0.0%

0.0%

0.0%

0.2%

Money life

0.2%

0.1%

0.0%

0.0%

0.5%

0.2%

Abhiyan

0.2%

0.1%

0.0%

0.7%

0.0%

0.1%

Anandalok

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Auto India

0.1%

0.3%

0.0%

0.0%

0.0%

0.1%

Better Photography

0.2%

0.1%

0.0%

0.0%

0.0%

0.1%

Chronicle

0.0%

0.1%

0.1%

0.0%

0.5%

0.1%

Cineblitz

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Developer IQ

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Elle

0.1%

0.0%

0.0%

0.0%

0.4%

0.1%

Grihlakshmi

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Junior Vikatan

0.0%

0.0%

0.6%

0.7%

0.0%

0.1%

Kadambini

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Linux For You

0.4%

0.0%

0.0%

0.0%

0.1%

0.1%

Lokprabha

0.2%

0.0%

0.4%

0.5%

0.0%

0.1%

Manorama

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Mathrubhumi

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Outlook Traveller

0.0%

0.0%

0.0%

0.0%

0.5%

0.1%

Taranga

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

Top Gear

0.1%

0.1%

0.0%

0.0%

0.4%

0.1%

Living Digital

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Saptahik Bartaman

0.2%

0.2%

0.0%

0.0%

0.0%

0.1%

Animation Reporter

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Nirogadhaam

0.1%

0.0%

1%

0.0%

0.2%

0.1%

Chandamama

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Auto World

0.1%

0.1%

0.0%

0.0%

0.3%

0.1%

Economical Times

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Anandamela

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Business Times

0.0%

0.0%

0.0%

0.0%

0.1%

0.0%

Buzz

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Champak

0.0%

0.0%

0.0%

0.7%

0.0%

0.0%

Deccan Chronicle

0.0%

0.0%

1%

0.0%

0.0%

0.0%

Frontline

0.0%

0.0%

0.0%

0.9%

0.0%

0.0%

Saptahik Sakal

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Saras Salil

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Saheli

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Sakhi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

227

Mans World

0.0%

0.1%

0.0%

0.0%

0.1%

0.0%

Andra Jyoti

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Automobiles

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Bikes

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Business Standard

0.0%

0.0%

0.0%

0.0%

0.4%

0.0%

4%

6%

11%

5%

6%

6%

Others

Table 159: Most preferred radio channel Radio Channel

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Sample Base

1,557

1,109

358

312

294

6,786

Radio Mirchi

38%

38%

25%

33%

39%

38%

Red FM

12%

13%

20%

16%

7%

12%

AIR

12%

10%

16%

8%

9%

11%

Radio City

11%

12%

11%

13%

14%

11%

Suryan FM

6%

5%

10%

9%

3%

6%

Big FM

7%

6%

1%

4%

5%

5%

AIR FM GOLD

5%

4%

8%

8%

4%

5%

AIR FM RAINBOW

4%

3%

4%

3%

3%

4%

Fever FM

2%

3%

2%

0.1%

8%

3%

World Space

2%

2%

0.1%

0.1%

3%

2%

BBC

0.7%

1%

0.2%

3%

0.2%

1%

Power FM

0.6%

0.4%

0.4%

1%

2%

0.8%

Go FM

0.7%

0.7%

2%

3%

0.7%

0.7%

Amar FM

0.0%

0.2%

0.0%

0.1%

0.0%

0.3%

Hum FM

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

0.8%

0.8%

0.0%

1%

3%

1%

228

Table 160: Most preferred radio channel Radio Channel

Ebay

Rediff

Sample Base

829

1,143

119

Radio Mirchi

41%

39%

29%

AIR

13%

13%

12%

Red FM

11%

12%

17%

Radio City

11%

12%

Big FM

6%

Suryan FM

4%

AIR FM GOLD AIR FM RAINBOW Fever FM World Space Go FM BBC

Google

Yahoo

Indiatimes

All Buyers

98

248

4,009

38%

39%

40%

10%

13%

12%

18%

8%

11%

10%

9%

14%

11%

6%

0.7%

5%

5%

6%

5%

13%

9%

2%

5%

4%

4%

12%

0.6%

5%

5%

2%

3%

3%

0.0%

3%

3%

2%

3%

3%

0.9%

7%

3%

3%

2%

0.0%

0.0%

2%

2%

0.5%

1%

0.7%

3%

0.7%

1%

1%

0.9%

0.0%

6%

0.0%

0.9%

Power FM

0.7%

0.5%

0.0%

0.0%

1%

0.5%

Amar FM

0.0%

0.1%

0.0%

0.6%

0.0%

0.1%

Others

0.9%

0.8%

0.0%

1%

2%

1%

Table 161: Universe of online urban Indians Online Urban Indians

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Sample Base

2,498

1,779

574

501

472

10,888

Buyer

59%

62%

39%

36%

77%

57%

Non-Buyer

41%

38%

61%

64%

23%

44%

Table 162: Frequency of buying online for home consumption Frequency Sample Base

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

910

648

209

182

172

3,375

Every day

2%

1%

9%

10%

3%

3%

Once a week

4%

4%

6%

6%

4%

4%

Once in fifteen days

6%

6%

4%

11%

7%

5%

Once a month

22%

17%

24%

14%

24%

19%

Once in 3 months

38%

35%

34%

21%

36%

36%

Once a year

16%

22%

9%

20%

12%

18%

More than once a year

12%

14%

14%

17%

14%

15%

229

Table 163: Frequency of buying online for office consumption Frequency Sample Base Every day Once a week

Ebay

Rediff

Google

416

296

95

4%

3%

17%

Yahoo

Indiatimes

All Buyers

83

79

1,501

18%

7%

6%

7%

7%

5%

7%

10%

8%

Once in fifteen days

10%

9%

11%

20%

11%

11%

Once a month

26%

18%

24%

0.0%

18%

19%

Once in 3 months

26%

34%

10%

15%

26%

27%

Once a year

14%

15%

9%

5%

15%

14%

More than once a year

12%

14%

24%

35%

13%

15%

Table 164: Monthly spends Average Claimed Monthly Spends On Online Buying - Personal Use

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

909

648

209

182

172

2,643

Less than Rs.500

10%

11%

15%

8%

6%

13%

Rs.500-Rs.1000

10%

12%

8%

11%

8%

11%

Rs.1000-Rs.2000

15%

17%

16%

13%

14%

15%

Rs.2000-Rs.5000

20%

23%

13%

23%

23%

21%

Rs.5000-Rs.10000

19%

22%

13%

19%

19%

20%

More than Rs.10000

26%

15%

35%

26%

29%

20%

Table 165: Monthly spends Average Claimed Monthly Spends On Online Buying - Office Use Sample Base

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

412

294

95

83

78

1,198

Less than Rs.500

4%

4%

11%

8%

1%

5%

Rs.500-Rs.1000

5%

8%

9%

6%

4%

7%

Rs.1000-Rs.2000

6%

14%

20%

6%

10%

11%

Rs.2000-Rs.5000

19%

17%

7%

15%

28%

19%

Rs.5000-Rs.10000

20%

22%

9%

29%

29%

20%

More than Rs.10000

46%

36%

43%

35%

28%

38%

230

Table 166: Products/services bought online Products/Services

Ebay

Rediff

Indiatimes

All Buyers

Sample Base

1,219

1,715

183

50%

40%

47%

149

324

6,164

61%

61%

45%

Antiques & Collectables

7%

4%

4%

Automobiles

5%

2%

6%

12%

4%

4%

10%

3%

3%

Beauty and grooming products

11%

8%

5%

13%

9%

7%

Books & Magazines

27%

Camera

15%

24%

14%

18%

45%

21%

14%

8%

14%

14%

12%

CD/VCD/DVDs Clothes & Accessories

26%

21%

16%

17%

40%

19%

25%

30%

10%

19%

31%

21%

Computer hardware

19%

12%

12%

16%

13%

12%

Computer software

19%

12%

14%

16%

20%

13%

Electronic Durables

14%

15%

9%

9%

15%

10%

Electronic Gadgets

24%

17%

10%

14%

23%

15%

Gift Items/Flowers

19%

19%

9%

16%

30%

15%

Health and Fitness products

10%

7%

7%

6%

10%

7%

Hotel/Tours

14%

10%

24%

25%

11%

14%

5%

4%

4%

8%

5%

4%

14%

11%

7%

11%

13%

9%

8%

6%

4%

8%

11%

6%

Mobile/PDA

19%

11%

9%

11%

15%

11%

Movie tickets

Air ticket

Household grocery Jewellery Kitchen Appliances

Google

Yahoo

20%

12%

11%

13%

23%

13%

Musical instrument

8%

5%

10%

9%

9%

6%

Shoes

7%

5%

4%

10%

10%

5%

Sports goods

7%

6%

3%

10%

6%

5%

Toiletries/Perfumes

20%

21%

14%

10%

22%

17%

Toys and games

12%

13%

7%

10%

15%

10%

Train ticket

48%

47%

61%

60%

43%

53%

Table 167: Internet buyers who make use of special bargains/schemes/ bids/ auctions Special Bargains/ Schemes/ Bids/ Auctions

Ebay

Rediff

Google

Sample Base

918

1,194

98

Participated in an online contest

81%

78%

77%

Bid/Bought in an online auction

57%

54%

32%

Bought in a special promotion / deal

34%

36%

34%

Yahoo

Indiatimes

All Buyers

84

246

3,926

67%

89%

79%

54%

50%

47%

49%

39%

36%

231

Table 168: Preferred mode of payment for online buying Mode Of Payment

Ebay

Rediff

Sample Base

835

1,195

75

Credit card

57%

52%

49%

Debit card

28%

24%

37%

Direct debit from bank /Online bank transfer

30%

18%

20%

5%

3%

Cash on delivery

38%

Cheque / Demand draft on delivery

30%

e-currency (Wallet 365, Paisapay etc.)

10%

Cash Card

Google

Yahoo

Indiatimes

All Buyers

62

243

3,495

48%

77%

54%

37%

24%

26%

14%

24%

20%

7%

6%

6%

4%

52%

42%

44%

40%

43%

27%

24%

41%

20%

26%

2%

5%

8%

4%

4%

Table 169: Stated advantages of online buying Advantages Of Online Buying

Ebay

Rediff

Google

Yahoo

Indiatimes

All Buyers

Sample Base

835

1,195

75

62

243

3,495

More variety / product choices

56%

45%

56%

61%

46%

47%

Better price/bargain on the net

50%

45%

35%

48%

44%

42%

Flexibility of shopping anytime

63%

58%

41%

50%

67%

55%

Saves time and effort of going to the market

70%

68%

60%

75%

74%

67%

Convenience of home delivery

64%

62%

54%

66%

70%

59%

Nothing particular

7%

9%

21%

19%

4%

9%

Others

3%

3%

10%

11%

2%

4%

232

Table 170: Stated concerns of online buying Concerns Of Online Buying

Ebay

Rediff

Sample Base

835

1,195

75

Delayed delivery

34%

36%

35%

Damaged goods delivered

27%

26%

25%

Product/Quality not same as ordered

44%

44%

Hidden cost / Charged more than displayed

32%

22%

Transaction failed but still charged

16%

Credit card misused

10%

Never faced any issue Others

Google

Yahoo

Indiatimes

All Buyers

62

243

3,495

39%

36%

35%

26%

24%

25%

28%

19%

46%

40%

24%

28%

27%

25%

11%

23%

17%

18%

15%

9%

14%

22%

7%

10%

24%

26%

33%

37%

28%

27%

0.7%

0.4%

3%

0.0%

0.8%

0.6%

Table 171: Reason-non-buying Reason-Non-Buying

Ebay

Rediff

Google

Yahoo

Indiatimes

All Shopping Users

Sample Base

1,182

842

271

237

223

7,393

Never felt the need to do so

46%

43%

53%

54%

46%

50%

Don't have a credit card

42%

50%

43%

40%

38%

42%

Prices on the net are higher

20%

22%

22%

15%

22%

19%

5%

8%

14%

16%

11%

9%

Requires too much time and effort

14%

14%

12%

8%

10%

12%

Fear of misuse of credit card

40%

36%

21%

23%

34%

30%

Lack fun of physical shopping

16%

14%

15%

20%

18%

16%

Lack of choices and variety of products

16%

19%

13%

18%

23%

17%

Not aware of any online shopping portal

233

Appendix

234

Table 172: City type classification by market size

CITY TYPE BY MARKET SIZE 2

REGIONS North

South

East

West

Metros

Delhi

Bangalore Chennai Coimbatore Hyderabad

Kolkata

Ahmadabad Mumbai Pune Surat

Kochi Madurai

Asansol

Urban Uptowns

Faridabad Jaipur Kanpur Lucknow Ludhiana Patna

Bhopal Thane Indore Nagpur Vadodara

Amritsar Chandigarh Dhanbad Ghaziabad

Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam

Emerging Towns

Others

Agra Allahabad Dehradun Gurgaon Jodhpur Meerut Noida Ranchi Varanasi Others from North India

Mangalore Mysore Secunderabad Others from South India

Guwahati

Bhubaneswar Cuttack Raipur Others from East India

Aurangabad Goa Jabalpur Nashik Rajkot Solapur Others from West India

2

Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

235

Table 173: Socio Economic Classification (SEC) Grid

Chief Wage Earner's 3 Occupation

Chief Wage Earner's Highest Education Illiterate

School (Up to 4 yrs)

School (5-9 yrs)

Secondary / High School

Not Grad.

Grad./ PG (Gen.)

Grad./ PG (Prof.)

Unskilled worker

E

E

E

D

D

D

D

Skilled worker

E

E

D

C

C

B

B

Petty traders

E

D

D

C

C

B

B

Shop owners

D

D

C

B

B

A

A

Businessmen/ industrialists – with no employee

D

C

B

B

A

A

A

Businessmen/ industrialists – with 1 to 9 employee

C

B

B

B

A

A

A

Businessmen/ industrialists – with 10+ employee

B

B

A

A

A

A

A

Self-employed professionals

D

D

D

B

B

A

A

Clerical/ salesmen

D

D

D

C

B

B

B

Supervisor level

D

D

C

C

B

B

A

Officers/ executives (junior)

C

C

C

B

B

A

A

Officers/ executives (middle/ senior)

B

B

B

B

A

A

A

3

Chief Wage Earner is the head of the household who contributes maximum to the monthly household income. It is assumed in Indian marketing and media space that the life style of a household is largely determined by the combination of head of household’s highest level of education and current occupation.

236

Index: Charts Graph1: Proportion of online shoppers and buyers........................ 13 Graph 2: Online buying of travel vs. non-travel products................ 14 Graph 3: Online buying from home vis-à-vis office ....................... 16 Chart 3: Age group distribution .............................................. 25 Graph 4: Frequency of buying online from home.......................... 28 Graph 5: Frequency of buying online from office ......................... 29 Graph 6: Preferred mode of payment for online buying ................. 30 Graph 7: Perceived advantage of buying online ........................... 31 Graph 8: Perceived concerns of buying online ............................. 32 Graph 9: Key Reasons for not buying online................................ 33 Chart 10: Gender breakup..................................................... 35 Chart 11: Age group distribution ............................................. 36 Chart 12: City class - by population size .................................... 37 Chart 13: City class - by market size ........................................ 38 Chart 14: Region-wise break-ups............................................. 40 Chart 15: Socio economic classification..................................... 42 Chart 16: Highest educational qualification................................ 43 Chart 17: Occupational break up............................................. 44 Chart 18: Function / field of occupation ................................... 45 Chart 19: Head of the household............................................. 46 Chart 20: Monthly family income ............................................ 47 Chart 21: Most expensive vehicle owned by the household.............. 48 Chart 22: Ownership of credit cards (individually)........................ 49 Chart 23: Current loan liabilities............................................. 52 Chart 24: Years of experience in using internet ........................... 53 Chart 25: Place of accessing internet ....................................... 54 Chart 26: Type of internet connection at home ........................... 55 Chart 27: Type of internet connection at office........................... 56 Chart 28: Service provider subscribed to at home ........................ 57 Chart 29: Service provider subscribed to at office ........................ 58 Chart 30: Frequency of accessing internet from home ................... 59 Chart 31: Frequency of accessing internet from office................... 60 Chart 32: Time of the day accessing internet from home ............... 61 Chart 33: Time of the day accessing internet from office ............... 62 Chart 34: Duration of PC usage from home................................. 63 Chart 35: Duration of internet usage from home.......................... 64 Chart 36: Duration of PC usage from office ................................ 65 Chart 37: Duration of internet usage from office ......................... 66 Chart 38: Time spent by internet users on watching TV ................. 67 Chart 39: Time spent by internet users on reading newspaper ......... 68 Chart 40: Time spent by internet users on listening to radio ........... 69 Chart 41: Professional activities ............................................. 73 Chart 42: Personal activities.................................................. 74 Chart 43: Downloading activities............................................. 75 Chart 44: E-commerce related activities ................................... 76 Chart 45: Online shopping..................................................... 77 Chart 46: Blogging activities .................................................. 78 Chart 47: Member of an online community................................. 79 Chart 48: Problems faced while surfing the internet ..................... 83 Chart 49: Multiple user shares of email websites ......................... 87 Chart 50: Number of email accounts and average per capita email ids 88 Chart 51: Response to online marketing stimulus ........................ 112

Index: Change from Previous Year Graphs Graph 1: Frequency of buying online from home.......................... 28 Graph 2: Frequency of buying online from office ......................... 29 Graph 3: Preferred mode of payment for online buying ................. 30 Graph 4: Perceived advantage of buying online ........................... 31 Graph 5: Key Reasons for not buying online................................ 33 Chart 6: Gender breakup ...................................................... 35 Chart 7: Age group distribution .............................................. 36 Chart 8: City class - by market size.......................................... 38 Chart 9: Region-wise break-ups .............................................. 40 Chart 10: Socio economic classification..................................... 42 Chart 11: Highest educational qualification................................ 43 Chart 12: Occupational break up............................................. 44 Chart 13: Head of the household............................................. 46 Chart 14: Monthly family income ............................................ 47 Chart 15: Most expensive vehicle owned by the household.............. 48 Chart 16: Ownership of credit cards (individually)........................ 49 Chart 17: Years of experience in using internet ........................... 53 Chart 18: Place of accessing internet ....................................... 54 Chart 19: Type of internet connection at home ........................... 55 Chart 20: Type of internet connection at office........................... 56 Chart 21: Service provider subscribed to at home ........................ 57 Chart 22: Service provider subscribed to at office ........................ 58 Chart 23: Frequency of accessing internet from home ................... 59 Chart 24: Frequency of accessing internet from office................... 60 Chart 25: Time of the day accessing internet from home ............... 61 Chart 26: Time of the day accessing internet from office ............... 62 Chart 27: Duration of PC usage from home................................. 63 Chart 28: Duration of internet usage from home.......................... 64 Chart 29: Duration of PC usage from office ................................ 65 Chart 30: Duration of internet usage from office ......................... 66 Chart 31: Time spent by internet users on watching TV ................. 67 Chart 32: Time spent by internet users on reading newspaper ......... 68 Chart 33: Time spent by internet users on listening to radio ........... 69 Chart 34: Professional activities ............................................. 73 Chart 35: Personal activities.................................................. 74 Chart 36: Downloading activities............................................. 75 Chart 37: E-commerce related activities ................................... 76 Chart 38: Multiple user shares of email websites ......................... 87 Chart 39: Number of email accounts and average per capita email ids 88 Chart 40: Response to online marketing stimulus ........................ 112

238

Index: Tables Table 1: Detailed sample base distribution of the land survey ........... 6 Table 2: Growth in online shopping and buying ........................... 13 Table 3: Most popular products bought online (Top 10).................. 14 Table 4: Products with best online search-to-buy conversion ratios ... 15 Table 5: Monthly average spends for personal use vis-à-vis office use 16 Table 6: Top 10 most preferred online shopping websites (other than travel) ............................................................................ 19 Table 7: Growth in online shopping and buying ........................... 27 Table 9: Top 10 cities .......................................................... 39 Table 10: Preferred language of reading ................................... 41 Table 11: Household asset ownership ....................................... 50 Table 12: Popularity of various internet activities ........................ 70 Table 13: Membership by type of online community ..................... 80 Table 14: Most used local language websites (other than English) ..... 81 Table 15: Online activities desired in other languages ................... 82 Table 16: Top of mind unaided recall - all websites ...................... 84 Table 17: Most used website - all websites................................. 85 Table 18: Preferred websites - emailing .................................... 86 Table 19: Info search (English) ............................................... 89 Table 20: Info search (local language) ...................................... 90 Table 21: Job search ........................................................... 91 Table 22: Booking travel tickets ............................................. 92 Table 23: Online shopping (other than travel tickets).................... 93 Table 24: Online news ......................................................... 94 Table 25: Financial news & info (rates, quotes, etc.) .................... 95 Table 26: Online share trading ............................................... 96 Table 27: Real estate info..................................................... 97 Table 28: Matrimonial search................................................. 98 Table 29: Dating/friendship search.......................................... 99 Table 30: Social networking/communities ................................ 100 Table 31: Online gaming...................................................... 101 Table 32: Download mobile content........................................ 102 Table 33: Download music ................................................... 103 Table 34: Sports content ..................................................... 104 Table 35: Cinema content.................................................... 105 Table 36: Most used local language websites (other than English) .... 106 Table 37: Preferred blog sites ............................................... 107 Table 38: Favorite TV channels ............................................. 108 Table 39: Favorite newspapers .............................................. 109 Table 40: Favorite magazines ............................................... 110 Table 41: Favorite radio channels .......................................... 111 Table 42: Tom recall for brands............................................. 113

239

Index: Segment wise Detailed Tables Table 1: Gender break up .................................................... 115 Table 2: Gender break up .................................................... 115 Table 3: Age group distribution ............................................. 115 Table 4: Age group distribution ............................................. 116 Table 5: City class - by population size .................................... 116 Table 6: City class - by population size .................................... 116 Table 7: City class - by market size ........................................ 117 Table 8: City class - by market size ........................................ 117 Table 9: Cities.................................................................. 118 Table 10: Cities ................................................................ 120 Table 11: Region-wise break-ups............................................ 121 Table 12: Region-wise break-ups............................................ 121 Table 13: Preferred language of reading .................................. 122 Table 14: Preferred language of reading .................................. 123 Table 15: Socio economic classification ................................... 124 Table 16: Socio economic classification ................................... 124 Table 17: Highest educational qualification............................... 124 Table 18: Highest educational qualification............................... 125 Table 19: Occupational break up ........................................... 125 Table 20: Occupational break up ........................................... 125 Table 21: Function / field of occupation .................................. 126 Table 22: Function / field of occupation .................................. 126 Table 23: Head of the household ........................................... 127 Table 24: Head of the household ........................................... 127 Table 25: Monthly family income ........................................... 127 Table 26: Monthly family income ........................................... 128 Table 27: Most expensive vehicle owned by the household ............ 128 Table 28: Most expensive vehicle owned by the household ............ 128 Table 29: Ownership of credit cards (individually)....................... 129 Table 30: Ownership of credit cards (individually)....................... 129 Table 31: Household asset ownership ...................................... 130 Table 32: Household asset ownership ...................................... 131 Table 33: Current loan liabilities............................................ 132 Table 34: Current loan liabilities............................................ 132 Table 35: Years of experience in using internet.......................... 133 Table 36: Years of experience in using internet.......................... 133 Table 37: Place of accessing internet ...................................... 133 Table 38: Place of accessing internet ...................................... 134 Table 39: Type of internet connection at home .......................... 134 Table 40: Type of internet connection at home .......................... 134 Table 41: Type of internet connection at office ......................... 135 Table 42: Type of internet connection at office ......................... 135 Table 43: Service provider subscribed to at home ....................... 136 Table 44: Service provider subscribed to at home ....................... 136 Table 45: Service provider subscribed to at office....................... 137 Table 46: Service provider subscribed to at office....................... 137 Table 47: Frequency of accessing internet from home .................. 138 Table 48: Frequency of accessing internet from home .................. 138 Table 49: Frequency of accessing internet from office ................. 139 Table 50: Frequency of accessing internet from office ................. 139 Table 51: Time of the day accessing internet from home .............. 139 Table 52: Time of the day accessing internet from home .............. 140 Table 53: Time of the day accessing internet from office .............. 140

240

Table 54: Time of the day accessing internet from office .............. 140 Table 55: Duration of internet usage from home......................... 141 Table 56: Duration of internet usage from home......................... 141 Table 57: Duration of internet usage from office ........................ 141 Table 58: Duration of internet usage from office ........................ 142 Table 59: Duration of internet usage during weekdays.................. 142 Table 60: Duration of internet usage during weekdays.................. 142 Table 61: Duration of internet usage during weekends ................. 143 Table 62: Duration of internet usage during weekends ................. 143 Table 63: Duration of PC usage from home ............................... 143 Table 64: Duration of PC usage from home ............................... 144 Table 65: Duration of PC usage from office ............................... 144 Table 66: Duration of PC usage from office ............................... 144 Table 67: Time spent by internet users on watching TV ................ 145 Table 68: Time spent by internet users on watching TV ................ 145 Table 69: Time spent by internet users on reading newspaper ........ 145 Table 70: Time spent by internet users on reading newspaper ........ 146 Table 71: Time spent by internet users on listening to radio .......... 146 Table 72: Time spent by internet users on listening to radio .......... 146 Table 73: Professional activities ............................................ 147 Table 74: Professional activities ............................................ 147 Table 75: Personal activities................................................. 148 Table 76: Personal activities................................................. 148 Table 77: Downloading activities ........................................... 149 Table 78: Downloading activities ........................................... 149 Table 79: E-commerce related activities .................................. 150 Table 80: E-commerce related activities .................................. 150 Table 81: Online shopping.................................................... 151 Table 82: Online shopping.................................................... 151 Table 83: Blogging activities ................................................. 151 Table 84: Blogging activities ................................................. 152 Table 85: Member of an online community ............................... 152 Table 86: Member of an online community ............................... 152 Table 87: Membership by type of online community .................... 153 Table 88: Membership by type of online community .................... 154 Table 89: Usage of other language websites .............................. 155 Table 90: Usage of other language websites .............................. 155 Table 91: Online activities desired in other languages .................. 155 Table 92: Online activities desired in other languages .................. 156 Table 93: Problems faced while surfing the internet .................... 156 Table 94: Problems faced while surfing the internet .................... 157 Table 95: Top of mind unaided recall - all websites ..................... 158 Table 96: Top of mind unaided recall - all websites ..................... 160 Table 97: Most used website - all websites................................ 162 Table 98: Most used website - all websites................................ 163 Table 99: Preferred website for emailing ................................. 164 Table 100: Preferred website for emailing ................................ 164 Table 101: Multiple user shares of email websites ....................... 165 Table 102: Multiple user shares of email websites ....................... 165 Table 103: Preferred website for job search.............................. 166 Table 104: Preferred website for job search.............................. 166 Table 105: Preferred website for mobile content........................ 167 Table 106: Preferred website for mobile content........................ 168 Table 107: Preferred website for sports ................................... 169 Table 108: Preferred website for sports ................................... 170 Table 109: Preferred website for travel products........................ 171 Table 110: Preferred website for travel products........................ 172 Table 111: Preferred website for matrimony ............................. 173 Table 112: Preferred website for matrimony ............................. 174 Table 113: Preferred website for financial news/info................... 175

241

Table 114: Preferred website for financial news/info................... 176 Table 115: Preferred website for cinema.................................. 177 Table 116: Preferred website for cinema.................................. 178 Table 117: Preferred website for online share/stock trading .......... 179 Table 118: Preferred website for online share/stock trading .......... 180 Table 119: Preferred website for games................................... 181 Table 120: Preferred website for games................................... 182 Table 121: Preferred website for online shopping ....................... 183 Table 122: Preferred website for online shopping ....................... 183 Table 123: Preferred website for online news ............................ 184 Table 124: Preferred website for online news ............................ 185 Table 125: Preferred website for friendship/dating ..................... 186 Table 126: Preferred website for friendship/dating ..................... 187 Table 127: Preferred website for music ................................... 188 Table 128: Preferred website for music ................................... 189 Table 129: Preferred info search engine - local language .............. 190 Table 130: Preferred info search engine - local language .............. 190 Table 131: Preferred website for real estate ............................. 191 Table 132: Preferred website for real estate ............................. 191 Table 133: Preferred info search engine - English ....................... 192 Table 134: Preferred info search engine - English ....................... 192 Table 135: Preferred website for instant messaging..................... 193 Table 136: Preferred website for instant messaging..................... 193 Table 137: Preferred website for social networking/communities .... 194 Table 138: Preferred website for social networking/communities .... 194 Table 139: Preferred website for astrology ............................... 195 Table 140: Preferred website for astrology ............................... 196 Table 141: Preferred website for online learning/education........... 197 Table 142: Preferred website for online learning/education........... 198 Table 143: Preferred blog sites.............................................. 199 Table 144: Preferred blog sites.............................................. 200 Table 145: Other language frequented by internet users ............... 201 Table 146: Other language frequented by internet users ............... 202 Table 147: Preferred website for checking local language content ... 203 Table 148: Preferred website for checking local language content ... 204 Table 149: Response to online marketing stimulus....................... 205 Table 150: Response to online marketing stimulus....................... 205 Table 151: Top of mind recall for brands.................................. 206 Table 152: Top of mind recall for brands.................................. 210 Table 153: Most preferred TV channel ..................................... 214 Table 154: Most preferred TV channel ..................................... 217 Table 155: Most preferred newspaper...................................... 219 Table 156: Most preferred newspaper...................................... 221 Table 157: Most preferred magazine ....................................... 223 Table 158: Most preferred magazine ....................................... 226 Table 159: Most preferred radio channel .................................. 228 Table 160: Most preferred radio channel .................................. 229 Table 161: Universe of online urban Indians .............................. 229 Table 162: Frequency of buying online for home consumption ........ 229 Table 163: Frequency of buying online for office consumption ........ 230 Table 164: Monthly spends ................................................... 230 Table 165: Monthly spends ................................................... 230 Table 166: Products/services bought online .............................. 231 Table 167: Internet buyers who make use of special bargains/schemes/ bids/ auctions .................................................................. 231 Table 168: Preferred mode of payment for online buying .............. 232 Table 169: Stated advantages of online buying........................... 232 Table 170: Stated concerns of online buying.............................. 233 Table 171: Reason-non-buying............................................... 233 Table 172: City type classification by market size ....................... 235

242

Table 173: Socio Economic Classification (SEC) Grid .................... 236

243

244

245