Juxtconsult India Online 2007 Online Job Search Report

India Online 2007

Online Job Search

India Online 2007

Online Job Search Report

India Online 2007

© copyright JuxtConsult

Online Job Search

India Online 2007

Table of contents India Online 2007 ......................................................... 1 India Online 2007 Reports ............................................... 3 Methodology ............................................................... 5 Executive Summary .....................................................10 Key Findings ..............................................................12 Detailed Findings: Reading the Graphs & Tables ..........................................27 Popularity of the Activity ..............................................29 Demographic Profile ....................................................31 Socio-Economic Profile .................................................38 Economic Profile.........................................................43 Net Usage Status.........................................................48 Net Usage Dynamics.....................................................54 Preferred Net Activities ................................................65 Most Used Websites .....................................................82 Most Used Offline Media Brands..................................... 105 Offline Brands Recalled .............................................. 109 Segment Wise Detailed Tables ...................................... 110 Appendix ................................................................ 166

Online Job Search

India Online 2007

India Online 2007 The India Online 2007 study is not just an annual update over the previous year's India Online 2006 study but rather a continuation of JuxtConsult’s efforts to keep improving the quality of the study every year. The improvements made in the study this year not only involve further strengthening of the research methodology but also enhancing the coverage of the information, especially in the emerging areas of internet usage in the country like blogging, social networking and language website usage. Accordingly the India Online 2007 set of reports will not only provide you the most recent estimates on the Internet user-ship, its growth and penetration in India but will also give you an 'insightful' understanding of the current net usage behavior and preferences of various kinds of online Indians. Like in the year 2006, JuxtConsult conducted two large-scale 'primary' surveys, one offline and one online to complete the study this year as well. However, the sample size for the 'land' survey (which is used to estimate the size of internet using population in urban India) was almost doubled this year to further improve the coverage among the various population strata in urban India. The land survey, conducted during April 2007, covered 10,000 households across 31 cities of various sizes across all the four regions of the country. The 'online' survey was conducted among 3 of the most popular and generic portals in Indian with the focus on capturing the in-depth net usage behaviors and preferences of online Indians. This survey was conducted by JuxtConsult between April-May 2007 and over 14,200 indepth and usable responses were collected and analyzed for final reporting. There is one key difference in the study this year compared to the last year. To make our findings more representative of the entire urban online population and not just the Internet users who are more likely to respond to online surveys, this year we have ‘linked’ the findings of our online survey with the findings of our land survey. This was done by deriving appropriate individual level ‘weights’ for Internet users from the land survey and then applying them to the data of the online survey. The key information included in the various reports cover the demographic and socio-economic profiles of the net users, their ownership of household assets, the source and place of their access to internet, net usage dynamics, preferred online activities, website preferences for over 20 key online activities, online buying behavior and spends, response to online marketing stimuli, offline media preferences, and much more.

1

Online Job Search

In sum, what you get in India Online 2007 you are unlikely to get elsewhere: X X X X X

Highly credible latest estimate of internet using population in urban India Key insights on various aspects of internet usage in India An understanding of online Indians as 'consumers' and not just as faceless net users How to reach these online consumers on the net, as well as through the offline mediums Preferred 'user shares' of key online brands in 21 different online activity categories

2

India Online 2007

India Online 2007 Reports Main Report X

Overall Status and Usage of Internet in India

User Segment Supplementary Reports X X X X X X X X X X X X X X X X X X

Women on the net Youth on the net (teenagers and young adults) Net users by their socio-economic (SEC) profile Students on the net Corporate employees on the net IT professionals on the net Heavy Online Spenders on the net Bloggers on the net Car owners on the net Two-wheeler owners on the net Mobile phone owners on the net Credit card owners on the net Net users by place of access (homes, place of work, cyber cafes) Net users by type of connection (broadband, dial-up) Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5 lakhs, Below 1 lakh) Net users by town market size (metros, urban uptowns, emerging towns, others) Net users as financial investors Vernacular language net users

Category Supplementary Reports: (comparative profiling of top 5 websites) X X X X X X X X X X X X X X

Online shopping Emailing Job search Matrimony Info search - English Info Search - Local language Online travel Social networking/communities Friendship / dating Online news Financial info/news Online share trading Cinema content Sports content

3

Online Job Search

X X X X X X

Online music Online games Online real estate Mobile content download Astrology Online learning/education

Note - All supplement reports are subject to sufficiency of sample responses. Demographic segment wise details by gender, age, SEC classification, region and place of net access are included in each of the reports as appendix tables.

4

India Online 2007

Methodology In order to derive highly robust and authentic estimates of the current user-ship of Internet in India, and draw out a truly representative internet usage behavior patterns, we at JuxtConsult keep improving and refining our research methodology for the India Online study every year. In 2007, we have again brought in two significant improvements: X

We have increased our land survey sample base to 10,000 (from 5,500 last year) and the coverage of the number of cities to 31 (from 21 last year). The distribution of these 31 cities continues to be well spread across the 4 regions of the country. But more importantly, in terms of coverage of towns by their population size, we dug deeper this year and covered all town classes that have population of 20,000 individuals and above.

X

Further, to better capture the internet usage across all types of socio-economic classes (SEC) in urban Indian, we allocated equal sample quota among the 5 broad socio-economic classes A, B, C, D and E across various zones within a town, and then across the town classes and regions. To correct for and put back the real representation of the socio-economic classes (and not equal representation) during the data processing stage, we incorporated the appropriate SEC 'weights' derived from the actual urban population statistics from authentic govt. Sources (National Sample Survey Organization and Census of India).

These two refinements in the sampling methodology ensured that this year we get an even better representation of various types of internet users in urban India. Like last year, this year again we conducted both a land survey and an online survey separately, with the focus of the land survey being on estimating the size of the internet using population in urban India, and that of the online survey on capturing the net usage behavior and preference patterns. The two surveys had some common questions on demographic profiles and net usage behavior to help us link up the two sets of data at the processing stage.

The land survey The objective of the land survey was two fold. First, to help us estimate the internet user-ship in urban India, as with a land survey we could cover both the user and non-user population of the internet in a representative way. The other objective was to derive relevant demographic 'multipliers' from this survey which could then be applied to the internet usage data collected in the online survey. The use of these 'individual' level multipliers helped us make the online survey findings 'representative' of the entire urban online population and not just of those who are more likely to fill up an online surveys (because of factors like convenience of access, regularity of usage,

5

Online Job Search

attractiveness of the incentive prize offered for filling the survey, etc.). The land survey undertaken this year was again a household level survey across 10,000 households in 31 cities spread across all regions of India. The survey was conducted and completed between mid-April to early-May 2007. Care was taken that all relevant classes of towns with population size of over 20,000 individuals were covered and surveyed across each of the 4 regions of the country. Within a city, 5 geographical locations were chosen, one each in the north, south, east, west and central parts of the city. From each location within a city an equal number of households from the five socio-economic classes A, B, C, D, and E were surveyed. The cities where the land surveys were conducted and the size of the sample data collected from each of these cities are as follows: Table 1: Detailed sample base distribution of the land survey Region North

West

East

South

Total (31)

City/ Town

City Class

Sample Size

City Class 10 lakh +

Delhi

10 lakh +

401

Kanpur (UP)

10 lakh +

297

Ludhiana (Pun)

10 lakh +

302

Patna (Bih)

10 lakh +

303

Allahabad (UP)

5 lakh – 10 lakh

298

Ajmer (UP)

1 lakh – 5 lakh

314

Bhadohi (UP)

50 K – 1 lakh

299

Muradnagar (UP)

50 K – 1 lakh

300

Sohna (Har)

20 K – 50 K

307

Mumbai (Mah)

10 lakh +

399

Ahmedabad (Guj)

10 lakh +

404

Pune (Mah)

10 lakh +

300

Rajkot (Guj)

5 lakh - 10 lakh

301

Dewas (MP)

1 lakh - 5 lakh

303

Hinganghat (Mah)

50 K - 1 lakh

307

Mhowgaon (MP)

20 K - 50 K

296

Katol (Mah)

20 K - 50 K

276

Kolkata (WB)

10 lakh +

398

Guwahati (Ass)

5 lakh – 10 lakh

299

Bhubneshwar (Ori)

5 lakh – 10 lakh

303

Raniganj (WB)

1 lakh – 5 lakh

300

Bhatapara (Chat)

50 K – 1 lakh

252

Champa (Chat)

20 K – 50 K

292

Chennai (TN)

10 lakh +

407

Bangalore (Kar)

10 lakh +

406

Hyderabad (AP)

10 lakh +

410

Mysore (Kar)

5 lakh – 10 lakh

329

Kozhikode (Ker)

1 lakh – 5 lakh

300

Nellore (AP)

1 lakh – 5 lakh

300

Cheruvannur (Ker)

50 K – 1 lakh

294

Edapaddi (TN)

20 K – 50 K

305

-

-

10,002

5 lakh - 10 lakh

1 lakh – 5 lakh

50 K – 1 lakh

20 K - 50 K

Total (31)

6

India Online 2007

To check for both the 'regular' as well as 'occasional' usage of the Internet, at each of the 10,000 households contacted it was queried: X

If any member of the household use the Internet 'at all' from anywhere (home or any location outside)? And

X

If any member of the household use the Internet ‘at least once a month’ from anywhere (home or any location outside)?

Some further questions related to the specifics of demographic profile of the head of the household, their knowledge of English, computer usage, and asset ownership of the household were also asked from the respondent. The usage of computer and Internet was separately checked for each member of the household from the respondent. The above information about the head of the household, especially their education and occupation profile (thereby identifying their socioeconomic or SEC classification) together with the town size class and region were used to link up to the similar authentic Government of India data to estimate the Internet user-ship as well as to generate the appropriate 'multipliers' that were to be applied to the data collected from the online survey.

The Online Survey The online survey was used to collect the in-depth information on internet usage patterns and other media usage patterns among the various types of net users. This was done through a 'large-scale' online survey conducted between end-April to mid-May 2007 among the users of three of the biggest and most generic portals in India, namely Yahoo, Rediff and Google. On one end, the email properties of Yahoo, Rediff and Google (Gmail) were used through online survey campaigns to target the widest possible base on internet users in a random manner and collect responses (as these three email portals together cover almost all email users with a personal email id in the country). At the same time, to cover for whatever may have got missed out in these survey campaigns on email portals, a parallel 'contextual search' based survey ad campaign was run using Google AdSense. All the survey campaigns were paid for and officially run by these portals among their users. The overall online survey campaign used a combination of banner ads, e-mailers and contextual search ads through these portals. The online survey was conducted using an e-questionnaire segmented into three sections. The questionnaire was pre-tested and timed to take approximately 15-20 minutes for a respondent to complete depending on the speed of comprehension and answering of the questions. The questionnaire was structured and designed to reduce the level of 'respondent fatigue' to an extent that was practically possible.

7

Online Job Search

In this year's study, the information area coverage (in the online questionnaire) was also enhanced and fine tuned somewhat to keep abreast with the changing and evolving Indian online space: X

The net usage behavior and preferences of new phenomena like blogging, social networking and language content checking were included.

X

In terms of capturing website preferences, 6 more online activity categories were included this year to take their coverage to 21. The new categories added were instant messaging, real estate, online info search engine in local languages, astrology, online share trading and online learning/education.

X

The question about 'blogging' was fine tuned to segregate usage behavior between only reading blogs, posting comments on blogs and having a blog site of one's own.

In the online questionnaire, a response format of 'clicking' a single or multiple options among the various given options was used for most questions. For each of these questions it was also possible for a respondent to answer 'none' or 'any other'. However, wherever the respondents were asked to give preferences for websites or brand names, only a text box was provided for them to type the name on their own (or type 'none' if not applicable). This was done to ensure that all such recall and actual usage preference responses were solicited 'unprompted'. Further, to enlist complete and sincere responses, an incentive of a significant cash prize was also announced for one selected respondent to be given at the end of the survey. Over 26,000 unduplicated and clean responses were collected from the online survey campaign in about 31/2 weeks time. Of these, all 26,000 responses were complete on user profiles and their net usage behavior information. Around 14,200 responses were complete in all aspects, including various online activities undertaken and website preferences. Thus, the responses from the three sections of the online survey have different valid sample bases and have been reported accordingly. All the usable responses after data cleaning were then collated, crosschecked and processed for tabulation and analysis. While doing the tabulation, any errors and spelling mistakes in typing of the brand names, etc. By the respondents were carefully checked and corrected. Finally, the appropriate weights (multipliers) as derived from the land survey were incorporated into the usable online survey responses to make them more 'representative' of the entire urban online population. Further, for questions that asked for preferred websites names, to remove the possible 'source' bias towards any specific generic portal among the three generic portals used, an 'equalization' correction factor was also incorporated.

8

India Online 2007

The net result was the compilation of the latest, highly authentic and representative database on the Internet habits and website preferences of online Indians. This database was then used for making 'insightful' analysis and conclusions as contained in the various reports of the India Online 2007 study. Last but not least, in this year's reports we have brought in the presentation of the 'changes' in the usage behavior and preferences visà-vis the last year. Wherever relevant, these changes have been presented graphically along with all the current year's data charts, graphs and tables. Note - Because of a deeper and more robust coverage of internet usage among the smaller towns (down to 20,000 population town classes), and among all the socio-economic classes in this year's land survey, there is likely to be an element of 'correction' seen in this year's data (as compared to the previous year's). These corrections are likely to be more visible in some of the demographic, socio-economic and economic profile of online Indians. The correction factor may also apply, though assumedly not to the same degree, to the current year's data on net usage behavior and website preferences.

9

Online Job Search

Executive Summary Job search is one of the most popular ‘mainline’ online activities. 73% online urban Indians are searching for jobs on the net, making it the ‘second’ most popular online activity after emailing. In number terms it means a significant base of 18.4 million online job searchers, and a penetration of almost 25% among the urban Indians active in the white collar job market. The category has seen a significant growth and an addition of 20% new user joining the category in last one year. While two-thirds of job searchers are looking for a ‘change’ in job, one-third are looking for their ‘first’ job. 64% of online job searchers are currently gainfully employed and are therefore essentially searching to 'change' their jobs. Most of the balance 36% online job searchers are currently unemployed and possibly ‘freshers’ looking for their first job breaks. Almost 1 in 5 ‘employed’ online job searchers (18%) come from multiple income families and are not the ‘chief’ wage earner of their family. Online job searchers come form ‘diverse’ functional and educational backgrounds. 69% of online job searchers are at least graduates and they do not come more from any specific educational or functional backgrounds. Only 21% of them come from IT/Software area and only 29% have a ‘professional’ educational qualification. Online job searchers are predominantly 'young’ males coming equally from all levels of town classes. Online job searchers are largely male (80%) and are relatively ‘younger’ in their age profile as compared to the overall net users. While 78% of all net users are below 35 years of age, 83% of online job searchers belong to these age groups. Also 39% online job searchers come from the top 10 metro cities. Online job searchers show ‘average’ socio-economic profile but are more ‘experienced’ and ‘heavier’ net users. Accounting for as large as 73% of all internet user base, expectedly, online job searchers show fairly ‘standard’ socio-economic profiles. However, they are relatively more experienced net users with 68% of them having more than 2 years of net usage experience. They access the net relatively more only from cybercafés than the average net users, and are relatively ‘heavier’ users of the internet both from home as well as office. They tend to undertake almost all online activities somewhat more than the average net user. However, the intensity of their superior usage in not as high as it is seen among some other online activity users like matrimony, sports, etc. The activities online job searchers undertake relatively more than the other net users are mostly in the domain of ‘social interactivity’, followed by ‘personal interest’ or ‘entertainment’ online activities. They also check out language websites noticeably more.

10

India Online 2007

Online job search is a highly evolved ‘branded’ category. 90% of online job searchers go directly to a specialized job portal. Of this, 78% of the user preference is accounted for by the top 3 specialized job portals (namely, Naukri, Monster and Timesjobs), making the category one of the most ‘competitive’ and ‘brand’ driven in the Indian online space. Monster improves its popularity, but Naukri still continues to lead the category. Despite a 12% drop in its user base on preferred basis compared to last year, Naukri still continues to lead the category with 37% overall user preference. Monster has improved its user preference share by 8% points and stands as the second most popular job site at 27%. With an improved 14% user share this year Timesjobs continues to be the third most popular job portal. The two generic portals, Google and Yahoo, are the distant 4th and 5th most used websites for online job search with 5% and 3% user share respectively. Naukri job searchers are the ‘best-off’ socio-economically as well as the most ‘evolved’ net users. Naukri preferring job searchers not only stand out for their socio-economic characteristics but also show the most ‘premium’ economic profiles as well as the most ‘evolved’ and ‘savvy’ net usage behavior. Monster and Timesjobs users take turn to stand out as the next best on most of the parameters.

11

Online Job Search

Key Findings Job search is a ‘mainline’ online activity With almost 3 out of 4 online urban Indians (73%) searching for jobs on the net, the activity is the second most popular online activity (after emailing) among active online Indians. In number terms, almost 18.4 million urban Indians search for jobs on the net. And with over 80 million white collar employees and prospective students active in the job market 1 , almost 1 in 4 white collar job searchers is currently using a job portal in conjunction with other modes to find a suitable job for themselves. Table 2: Popular online activities among all net users (Top 10) Rank

Online Activity

Undertaken by All Internet Users %

In millions

Emailing

95%

24

2

Job search

73%

18.4

3

Instant messaging

62%

15.6

4

Check news

61%

15.4

5

Music

60%

15.1

6

Chatting

59%

14.9

7

Check sports

57%

14.4

8

E-greetings

57%

14.4

Online games

54%

13.7

Dating/Friendship

51%

12.9

1

9 10

While 73% of all internet users are searching for jobs online in 2007, the proportions doing so in 2006 was 53%. Clearly then, the category has seen a significant growth in popularity and an addition of a huge base of 20% new user joining the category in last one year. Compared to last year, online job search has also climbed up 3 places in terms of overall popularity as an online activity (from 5th position last year to the 2nd position this year).

Monster improves its popularity, but naukri still continues to lead the category Compared to last year, despite losing almost 12% user base on preferred basis, Naukri still continues to lead the online job search category with 37% overall user preference. On the other hand, Monster has improved its user preference share by 8% points over last year and stands as a not-so-distant second most popular job site at 27%. Timesjobs also improved its user share noticeably by 7% points to take its user preference share to 14% and continue to be the third most popular job portal.

Source: JuxtConsult India Employee Speak 2007 study on white collar employees and prospective employees on their current and intended employment and job search preferences.

1

12

India Online 2007

The two generic portals, Google and Yahoo, as the distant 4th and 5th most popularly used websites for online job search. The two have 5% and 3% user share respectively. Amongst all job websites used for job search, Naukri has shown the biggest drop in popularity of usage over last year (-12% points), followed by Jobsahead (-4% points). Rediff (-2% points) and Indiatimes (-1%) have also lost some user share. Table 3: Preferred websites for job search % Prefer to Use (2007)

% Prefer to Use (2006)

Change

Naukri

37%

49%

-12%

Monster

27%

19%

8%

Timesjobs

14%

7%

7%

Google

5%

3%

2%

Yahoo

3%

3%

0%

Rediff

2%

4%

-2%

Freshersworld

2%

1%

1%

Indiatimes

1%

2%

-1%

Jobs

1%

1%

0%

Jobsahead

1%

5%

-4%

0.70%

1%

0.30%

Website

Jobstreet

On the whole, only about 1 in 10 online job searchers still visits a ‘generic’ portal to undertake this activity, the same as the last year. The balance 9 out of 10 log on to a specialized job portal directly, making job search one of the most ‘high involvement’ and ‘evolved’ online categories. Further, with the top 3 specialized job portals (namely, Naukri, Monster and Timesjobs) accounting for 78% of the user preference, the category is also one of the most ‘competitive’ and ‘branding’ driven.

While two-thirds of job searchers are looking for a ‘change’ in job, one-third are looking for their ‘first’ job Almost 2 out of 3 online job searchers (64%) are currently gainfully employed and are therefore essentially searching to 'change' their jobs. On the other hand, the balance 1 in 3 job searchers (36%) are currently unemployed and possibly ‘freshers’ looking for their first job breaks. Chart 1: Occupational status of online job searchers Unemployed

Current Year 74%

80%

61%

56%

60% 40%

Employed

44%

52% 39%

64%

59% 48%

42%

36%

26%

20% 0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

13

Online Job Search

Further, though 64% of all online job searchers are employed, only 46% of them are ‘head’ of their household (the chief wage earners of the household). It means that almost 1 in 5 online job searcher (18%) come from multiple income families and are at least the ‘second’ earning member of the family. Chart 2: Earning status in the family of the online job searchers Head of the HH

Current Year

Not head of the HH

80% 60%

51%

60% 49%

40%

57% 43%

57%

55%

43%

45%

Google

Yahoo

46%

54%

40% 20% 0% Naukri

M onster

Timesjobs

All Job Users

In terms of their functional background, only about 1 in 5 online job searchers (21%) come from the IT/Software area. In fact, an almost equal proportion of online job searchers (19%) are from the marketing and sales related functional backgrounds. By and large, online job searchers appear to come from all kinds of different functional backgrounds. Chart 3: Functional background of online job searchers IT/SW

Current Year

M ARCOM

Finance

Others 65%

70% 60%

52%

49%

50%

56%

52%

46%

40% 30% 20% 10%

22% 20% 9%

22%18% 8%

17% 16% 11%

24%21% 10%

13% 12% 10%

Google

Yahoo

21% 19% 9%

0% Naukri

M onster

Timesjobs

All Job Users

Though coming from ‘diverse’ functional backgrounds in their occupation or educational qualification, almost 7 out of 10 online job searchers (69%) are at least graduates. The proportion of graduates and above educationally qualified online job searchers has improved by 5% points as compared to the last year when only 63% of all online job searchers were at least graduates. However, more of these graduates (40%) are from the ‘general’ streams of education. On the whole, just about 1 in 3 online job searcher (29%)

14

India Online 2007

has a ‘professional’ educational qualification of graduate or post graduate level. Chart 4: Highest level of education among the of online job searchers College but not Graduate Grad. & above - proff.

Current Year 50%

42%

40%

34%

30% 20%

Grad. & above - gen.

42%

25%

26%

25%

41%

37%

36% 24%

24%

24%

40% 29%

28% 22%

17%

14%

10% 0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Online job searchers are predominantly 'young’ males coming equally from all levels of town classes Largely male (80%), online job searchers are noticeably ‘younger’ in their age profile as compared to the overall net users. While 78% of all net users are below 35 years of age, 83% of online job searchers belong to these age groups. Chart 5: Age profile of online job searchers Current Year 60%

40%

13-18 yrs

19-24 yrs

25-35 yrs

48% 29%

41% 33%

39% 38%

32% 17%

20%

10% 4%

40% 35%

39%

9%

33% 27% 14%

8%

0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Further, only 4 out of 10 online job searchers (39%) come from the top 10 metro cities. Of the balance 61%, an almost equal proportion of them come from the ‘larger’ non-metro towns (30%) and the remaining ‘smaller’ non-metro towns (31%).

15

Online Job Search

Chart 6: Online job searchers by city-market size classification M etro

Current Year 50%

Urban uptowns

Emerging Towns

Others

44%

41%

40%

37%

40%

32%

29%

30%

31%

30%

39%

35%

33%

31%

25%

20%

16% 15%

15% 15%

Naukri

M onster

15% 11%

12%

13% 12%

Google

Yahoo

16% 14%

10% 0% Timesjobs

All Job Users

Lastly, online job searchers come marginally more from South India. While 40% of all internet users come from the southern region, a marginally higher 42% of online job searchers come from this region. Chart 7: Regional distribution of online job searchers North

Current Year

43%

40%

40% 24%

25%

20% 10%

South

West

49%

50%

30%

East

11%

20%

45%

26%

25%

13%

17% 12%

42%

41%

22%

21% 25%

8%

25%

9%

25% 21% 11%

0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Online job searchers show ‘average’ socio-economic profile Accounting for as large as 73% of all internet user base, expectedly, online job searchers show fairly ‘standard’ socio-economic profiles: X

While 56% of all net users come from Sec ‘A’ and Sec ‘B’ classes, at 58% only a marginally higher proportion of online job searchers also come from these two SEC classes.

X

While only 23% of all net users come from households with monthly family income of more than Rs.30,000, an equal 23% of online job searchers also come from these households.

X

While 28% of all net users own a car in their household, a marginally lower 27% of online job searchers do so.

X

While 34% of all net users have a credit card, just a marginally lower 33% of online job searchers also own a credit card.

16

India Online 2007

X

Online job searchers also show fairly similar levels of ownership of most household and financial assets as the overall net users. The only asset where they show a higher ownership of 3% or more than the overall net users is debit cards.

Online job searchers users are relatively more ‘experienced’ and ‘heavier’ net users While 63% of all net users have more than 2 years of net usage experience, a noticeably higher 68% of online job searchers have more than 2 years of net usage experience. Chart 8: Years of net usage experience among online job searchers Up to 1 year

Current Year

1-2 years

M ore than 2 years

76%

80%

66%

68%

65% 56%

60%

53%

40% 20%

17% 18%

12% 12%

26% 19%

19% 16%

22%

25% 17%

15%

0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

However, online job searchers access the net relatively more only from cybercafés. While 47% of all internet users access the internet from cybercafé, a higher 51% of online job searchers do so. At 79% and 60% they access the net from home and place of work almost equally as the other net users. Chart 9: Place of accessing the internet by online job searchers Home

Current Year

Place of work

Cyber cafe

100% 82% 80% 60%

77% 63%

60% 51%

55%

77% 57%

51%

75% 58%

52%

79% 56%

79% 60%

44%

51%

40% 20% 0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

17

Online Job Search

Some other net usage behavior patterns of online job searchers are: X

Online job searchers access the net almost equally frequently from homes as from office. If 88% of them log on daily from office then only a marginally lower 86% of them also log on daily from home as well. However, even at these high levels only 2% more online job searchers log on to the net daily from home and office as compared to the overall net users.

X

Online job searchers are relatively ‘heavier’ users of the internet both from home as well as office. While only 22% of all net users are online for more than 2 hours a day from home, a noticeably higher 26% of online job searchers are online from home for that duration. Similarly, while 29% of all net users are ‘heavy’ users of the net from office, a relatively higher 32% of online job searchers are heavy net users from office.

X

Online job searchers are also relatively ‘heavier’ users of the net both during the weekdays as well as the weekends as compared to the overall net users. While 39% of all net users qualify as heavy net users during the weekdays, a noticeably higher 44% of online job searchers are heavy users during the weekdays. At the same time, while 41% of all net users qualify as heavy net users during the weekends, 45% of online job searchers are heavy net users during the weekends.

Online job searchers undertake all online activities relatively more Being the relatively more ‘experienced’ and ‘heavier’ net users, online job searchers tend to undertake almost all online activities somewhat more than the average net user. However, the intensity of their superior usage in not as high as it is seen among some other online activity users like matrimony, sports, etc. Only up to 13% more online job searchers undertake the activity that is undertaken relatively the most by them in comparison to the overall net users. For some of the other online activity users, such incrementally higher usage ranges up to 20% to 25% more. The activities online job searchers undertake relatively more than the other net users are mostly in the domain of ‘social interactivity’, followed by ‘personal interest’ or ‘entertainment’ online activities. Online job searchers also seek/search financial and real estate information on the net a relatively more.

18

India Online 2007

Table 4: Online activities undertaken ‘relatively’ more by online job searchers % of Online Job Searchers Undertaking

% of All Internet Users Undertaking

10,387

14,253

Matrimonial search

61%

48%

13%

Check sports

68%

57%

11%

Check real estate info

47%

37%

11%

Mobile contents (ring tones, games, etc.)

60%

50%

10%

Astrology

55%

46%

10%

Check financial info

55%

45%

10%

Social networking / communities

53%

44%

9%

Dating/friendship

60%

51%

9%

Educational / learning material

57%

48%

9%

Music

68%

60%

8%

Online Activities Sample Base

% of Online Job Searchers Undertaking More

However, in absolute terms, the ‘usually’ more popular online activities of all – emailing, checking news online, instant messaging/chatting, egreetings and online games tops the list with them as well. Table 5: Top 10 most popular online activities among online job searchers Online Activities Sample Base

% Online Job Searchers Undertaking

% All Internet Users Undertaking

10,387

14,253

Emailing

96%

95%

Check news

70%

62%

Instant messaging

70%

62%

Check sports

68%

57%

Music

68%

60%

Online games

63%

54%

Chatting

62%

59%

E-greetings

61%

57%

Matrimonial search

61%

48%

Dating/friendship

60%

51%

Online job searchers undertake the more ‘evolved’ (or involving) online activities like blogging and social networking only marginally more than the overall net users. Against 30% of all internet users involved in the ‘blogosphere’ only a marginally higher 33% of online job searchers are also involved in it. On the other hand, against 41% of all net users being member of an online community, again only a marginally higher 43% of online job searchers are members of an online community. However at 17%, online job searchers do check out language websites noticeably more than the regular net users (13%).

19

Online Job Search

Online job searchers are only marginally better online consumers Online job searchers behave as fairly ‘average’ net users when it comes to ‘responding’ to various online marketing stimuli like banner ads, sponsored search ads and e-mailers. Only about 1% more online job searchers (compared to the regular net users) have clicked on online ads and mailers, or participated in online contests. Chart 10: Response to online marketing stimuli Clicked a banner ad Participated in an online contest Clicked a sponsored search ad

Current Year 60% 40%

50%

47% 38%

49% 44%

39%

46% 43% 38%

49% 42% 37%

48% 39%

44% 37%

29% 24%

20% 0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Also only a marginally more of online job searchers have bought online at 46%, compared to 43% for all net users. However, there has been a considerable increase (of 16% points) in the proportion of online buyers among online job searchers over the last one year.

20

India Online 2007

Chart 11: Online buying among online job searchers Current Year

Buyers

Non-Buyers

80% 60%

53%

47%

41%

42%

40%

64%

58%

59%

61% 54% 46%

36%

39%

Google

Yahoo

20% 0% Naukri

Change from PY 30% 22% 20% 10%

M onster

12%

Timesjobs

14%

19% 11%

All Job Users

16%

0% -10%

-12%

-20% -30%

-14% -22%

-11% -19%

-16%

Naukri job searchers are the ‘best-off’ socio-economically as well as the most ‘evolved’ net users Naukri preferring job searchers not only stand out for their socioeconomic characteristics but also show the most ‘premium’ economic profiles as well as the most ‘evolved’ and ‘savvy’ net usage behavior. Monster and Timesjobs users take turn to stand out as the next best on most of the parameters. The job searchers using the generic portals Google and Yahoo not only come out as the most inexperienced net users but also lag behind noticeably in some of the socio-economic parameters.

21

Online Job Search

Table 6: Comparative evaluation of the Top 5 job search websites on selected attributes Timesjobs

Google

Yahoo

1,573

403

265

56%

61%

48%

59%

51%

40%

43%

43%

45%

34%

26%

24%

24%

14%

22%

22%

17%

24%

12%

Users from SEC ‘A’ and ‘B’

67%

53%

55%

47%

46%

Rs.30,000+ family income

28%

21%

19%

16%

14%

Car ownership in the HH

30%

26%

23%

25%

25%

Credit card ownership in the HH

41%

32%

32%

30%

26%

Computer/laptop owned in the HH

70%

70%

64%

64%

62%

2 years+ of net usage experience

76%

66%

65%

56%

53%

Users accessing the net from home

60%

63%

57%

58%

56%

Broadband connection at home

70%

68%

68%

65%

60%

Heavy users (2 hrs+/day)from home

23%

29%

29%

22%

24%

Users buying online

53%

41%

42%

36%

39%

Users undertaking net banking

40%

30%

32%

25%

24%

Users booking air tickets online

30%

20%

22%

24%

18%

Complain about unsolicited ads/pop-ups

49%

44%

43%

41%

24%

Sample Base

Naukri

Monster

3,942

2,605

74%

User Profile Attributes Employed users User is chief wage earner of the HH Professionally qualified graduate users Users from IT functional background

Net Usage Behavior Attributes

22

India Online 2007

Some other comparative highlights of users of the top 5 online job search websites are: X

Yahoo’s online job searchers show the highest relative proportion of women at 23%. All the other 4 job site users show the ‘average’ 19%-20% women representation.

X

Monster shows the highest proportions of job searchers coming from the 19-25 years age group at 41%. Naukri gets the relatively more ‘mature’ online job searchers in the 25-35 years age groups at 48%.

X

Timesjobs users come relatively more from the metros at 44%. In contrast, Google using online job searchers come relatively the least from metros at 30%.

X

Google shows a considerable South skew with 49% of the online job searchers preferring it coming from this region. Naukri, closely followed by Monster show fairly ‘balanced’ distribution is their online job searchers across the 4 regions.

X

Naukri users show the highest relative preference for reading in English at 46%. Yahoo ones show the least preference for reading in English at 32%. Yahoo ones show the highest relative preference for reading in Tamil at 14%.

X

Naukri users show the best SEC profiles with 34% of its users coming from Sec ‘A’. On the other hand, Yahoo ones show the lowest socioeconomic profile 54% of the job searchers preferring it coming from SEC ‘C’, ‘D’ and ‘E’.

X

Naukri shows the highest proportion of ‘professional’ graduates among its user base at 34%. Naukri, along with Timesjobs, shows the highest proportion of ‘general’ graduates at 42%.

X

Naukri using ones are the most employed at 74%. Timesjobs ones follow next at 61%. Google ones are the least employed at 48%.

X

Google gets the highest relative proportion of ‘techies’ in its user base at 24%, with Naukri and Monster following closely at 22% each. Yahoo gets them the lowest at 12%.

X

Naukri shows the highest proportion of its users being the ‘head’ of their household (chief wage earner) at 51%. Monster ones are the least at 40%.

X

Naukri shows the highest proportion of its users coming from Rs.30,000 plus family income households (28%). Yahoo shows the highest proportion of those coming from below Rs.10,000 family income households (45%).

X

Naukri users have the highest ownership of cars at 30% each. Google ones show the highest ownership of 2-wheelers at 46% each.

23

Online Job Search

X X

Naukri job searchers show the highest relative ownerships of credit cards at 39%. Monster ones show the lowest at 27%. Naukri job searchers, followed by Monster ones, show higher relative ownership of most household and financial assets.

X

Naukri job searchers are the more experienced net users with 76% of them having more than 2 years of net usage experience. Monster and Timesjobs ones follow at a distance with 66% and 65% respectively. Yahoo ones are the least experienced net users with only 53% of them having more than 2 years of net usage experience.

X

Monster ones access the net relatively the most from homes at 63% and cybercafé at 55%. Naukri ones do it relatively the most from place of work at 82%.

X

Online job searchers of all job sites except Yahoo access the net almost equally frequently from home (between 84%-87% doing so daily).

X

Naukri, Google and Monster ones access the net marginally more frequently from office with 90%, 88% and 87% of their respective users accessing the net daily from office.

X

Monster and Timesjobs preferring job searchers are relatively ‘heavier’ users of the internet from home, with 29% users for each of them using the internet for more than 2 hours a day from home.

X

Being the users of a ‘generic’ portal, Yahoo online job searchers undertake most of the ‘social interactivity’ and ‘entertainment’ online activities noticeably more than the others. In line with their ‘younger’ age profile, the Monster job searchers also undertake some of the social interactivity and entertainment activities more than the others – chatting, sharing pictures, screensavers/wallpapers, cinema/movies and searching hobby related info.

X

Naukri ones undertake most professional info search and ecommerce related online activities relatively more – search work related info, business/financial news, professional networking, search/buy products online, net banking, online bill payments and online stock trading.

X

Timesjobs ones search for workshops and seminars online relatively the most, check health & lifestyle info, cinema content and screensavers/wallpapers highly.

X

Yahoo ones participate in ‘blogs’ relatively the most at 39%. Naukri and Google ones are the least involved in this online activity at 32% each.

X

At 47% proportionately higher Google using online job searchers are members of online communities. Naukri and Timesjobs ones are the least at 41% each.

24

India Online 2007

X

Naukri job searchers complain relatively the most about unsolicited ads/pop-ups, spam, junk mails and virus/spyware. Yahoo ones complain the least.

X

Naukri ones have participated in online contests relatively the most at 47%. Otherwise, job searchers of all the websites (except Yahoo) show fairly similar tendencies to click on e-marketing elements line banners, sponsored links and mailers.

X

Naukri ones have bought online also relatively the most at 53%. Google ones have bought online relatively the least at 36%.

X

Except for Yahoo job searchers who recall their own websites as the most top of mind online brand of all, job searchers of the other 4 websites recall Google more top of mind than any other online brand.

X

It is the same pattern of website preferences when it comes to the actual usage of websites at the overall level.

X

Yahoo stands out as the most preferred emailing websites among the online job searchers of all the 5 websites (including Google).

X

Yahoo and Google preferring job searchers show strong brand loyalty for their own respective websites and prefer to use them the most for a number of online activities that are usually available on these generic portals.

X

Naukri, Monster and Yahoo job searchers clearly watch Star Plus the most among the TV channels. Timesjobs ones watch Discovery almost as much as Star Plus, while Google ones watch MTV and National Geographic almost as much as Star Plus.

X

The Times of India dominates the newspaper reading preferences of job searchers of all the 5 websites. However, while Google ones read The Hindu also quite highly, Yahoo ones show relatively higher usage of Hindi newspapers as well.

X

India Today remains the most read magazine and Radio Mirchi the most listened to radio channel among the job searchers of the 5 websites.

X

Nokia stands out as the most top of mind recalled brand amongst all by the job searchers of all the 5 websites.

25

Online Job Search

Detailed Findings

26

India Online 2007

Reading the Graphs & Tables Chart: Age group distribution Age 13-18 years Age 25-35 years Age 46-55 years 36% 31%

Current Year 40%

20%

Age 19-24 years Age 36-45 years Above Age 55 years

13%

11%

6% 2%

Current year base

0% All Users

Base: 25,060

Same series color as the current year graph, showing an increase of 5% in the proportion of 13 to 18 years age group

Change from previous year

Change from PY 10% 5%

5%

1%

2%

1%

0% -5% -10%

-5%

-4%

Base: 25,060(CY), 20,268(PY)

Current year base

Previous year base

27

Online Job Search Current year figures

Table: Preferred websites - emailing

Change from previous year figures

Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Yahoo

49%

55%

49%

58%

83%

52%

% Change

10%

18%

11%

8%

31%

14%

Gmail

21%

21%

22%

21%

7%

21%

6%

8%

10%

10%

-0.1%

8%

% Change Rediff % Change Hotmail

Fields marked with * means that the field is added this year hence not comparable to last year

20%

17%

19%

15%

5%

19%

1%

-3.5%

-4.2%

-3.8%

-19.8%

-1.0%

6%

4%

6%

5%

2%

5%

% Change

-5.5%

-10.8%

-5.6%

1%

-6.4%

-7.3%

Indiatimes

0.8%

0.7%

1%

0.8%

0.5%

1%

% Change

-9.4%

-8.9%

-10.0%

-12.2%

-4.2%

-9.7%

1%

0.8%

1%

1%

0.4%

1%

-3.5%

-1.8%

-1.0%

-1.1%

-2.3%

-2.7%

1%

0.8%

0.5%

0.0%

2%

0.7%

Sify % Change Sancharnet/BSNL* % Change VSNL

A blank in this row means that this attribute was not included in last year’s survey & therefore no “change over previous year” can be presented Current year base

% Change AOL*

0.4%

0.4%

0.3%

0.0%

2%

0.5%

-0.5%

-0.9%

-0.6%

-1.5%

1%

-0.5%

0.1%

0.0%

0.1%

0.1%

0.0%

0.1%

0.2%

0.2%

0.0%

0.0%

0.0%

0.1%

% Change Lycos* % Change

Base: 9,404(CY), 6,100(PY)

Previous year base

28

India Online 2007

Popularity of the Activity Table 7: Popularity of various internet activities Activity

All Users (Proportion)

All Users (In Millions)

Emailing

95%

24.0

Job Search

73%

18.4

Instant messaging

62%

15.6

Check news

61%

15.4

Music

60%

15.1

Chatting

59%

14.9

Check Sports

57%

14.4

E-greetings

57%

14.4

Online games

54%

13.7

Dating/Friendship

51%

12.9

Mobile contents (ring tones / games, etc.)

50%

12.5

Search work related info

49%

12.3

Matrimonial search

48%

12.0

Educational / Learning material

48%

12.0

Screensavers/wallpapers

46%

11.5

Astrology

46%

11.5

Check financial info

45%

11.4

Search for product information

45%

11.2

Social networking / Communities

44%

11.0

Buy online

43%

10.9

Share pictures

40%

10.0

Check real estate info

37%

9.2

Check hobby related info

32%

7.9

Check business/Financial news

30%

7.6

Net banking

30%

7.6

Check health & lifestyle info

30%

7.6

Movies

29%

7.4

Check cinema content

28%

7.0

Check / read blogs

27%

6.7

Business/professional networking

26%

6.6

Check personal travel related info

26%

6.5

Buy other than travel products

24%

6.1

Look for Seminar/workshops

24%

6.0

Online bill payment

22%

5.6

Check business travel related info

19%

4.7

Adult content

18%

4.6

Online stock trading

13%

3.3

Net telephony

13%

3.2

Comment on blog post

12%

3.0

Local language website usage

12%

2.9

7%

1.7

Have a blog site of own

Base: 25,060

29

Online Job Search

Table 8: Job search Website

All Job Users

Naukri

37%

Monster

27%

Timesjobs

14%

Google

5%

Yahoo

3%

Rediff

2%

Freshersworld

2%

Indiatimes

1%

Jobs

1%

Jobsahead

1%

Base: 10,387

30

India Online 2007

Demographic Profile Chart 12: Gender breakup M ale

Current Year 100%

81%

80%

Female 81%

80%

80%

77%

80% 60% 40%

20%

19%

Naukri

M onster

23%

20%

19%

20%

20% 0% Timesjobs

Google

Yahoo

All Job users

Base: 10,387

Chart 1: Gender breakup Change from PY 10%

7%

6%

6%

6% 3%

5%

0.4% 0% -0.4% -5% -10%

-3% -6%

-7%

-6%

-6%

Base: 10,387(CY), 12,278(PY)

31

Online Job Search

Chart 13: Age group distribution 13-18 yrs

Current Year 60%

40%

19-24 yrs

25-35 yrs

48% 41% 33%

29%

10%

14%

9%

4%

33% 27%

32% 17%

20%

40% 35%

39%

39% 38%

8%

0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Base: 10,387

Chart 2: Age group distribution Change from PY 20%

14% 6%

10%

2%

3% 1%

-1% 0% -10%

10%

7%

-0.4%

-0.1% -1% -6%

-8%

-20%

-5%

-3%

-4%

-1%

-16%

Base: 10,387(CY), 12,278(PY)

32

India Online 2007

Chart 14: City class - by population size Upto 1 Lakh

Current Year

1-5 Lakhs

60% 49% 40% 27% 20%

16% 9%

5-10 Lakhs

50%

45%

26% 13% 11%

47%

46% 38% 36%

30% 14% 11%

Above 10 Lakhs

28% 23%

14% 13%

17% 14%

15% 11%

0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Base: 10,387

33

Online Job Search

Chart 15: City class - by market size M etro

Current Year 50%

40%

37%

32%

29%

30%

Emerging Towns

Others

44%

41%

40%

20%

Urban uptowns

31%

35%

33%

30%

39% 31%

25% 16% 15%

15% 15%

Naukri

M onster

15% 11%

12%

13% 12%

Google

Yahoo

16% 14%

10% 0% Timesjobs

All Job Users

Base: 10,387

Chart 3: City class - by market size Change from PY 30% 20%

9%

15% 14%

15%

4%

0.0%

0% -20%

15%

14%

10% -10%

28%

-2%

-1%

-11%

-1% -8%

-30%

-1% -18%

-15%-14%

-4% -6%

-3% -1% -11%

-18%

Base: 10,387(CY), 12,278(PY)

34

India Online 2007

Table 9: Top 10 cities Cities

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

15%

11%

11%

10%

9%

12%

-0.6%

-3.4%

-4.0%

-4.1%

-5.6%

-3.0%

10%

10%

9%

8%

9%

10%

% Change

-5.0%

-4.7%

-6.6%

-9.4%

-8.0%

-5.4%

Bangalore

7%

8%

7%

7%

7%

7%

% Change

-2.8%

-2.6%

-0.4%

-2.8%

-4.6%

-2.6%

Delhi % Change Mumbai

Hyderabad

6%

7%

7%

4%

4%

6%

% Change

-1.0%

-0.1%

0.9%

-2.1%

-3.6%

-0.7%

Chennai % Change Kolkata % Change Pune % Change Ahmadabad % Change Lucknow % Change

6%

4%

5%

4%

4%

5%

0.2%

-1.5%

-1.5%

-4.8%

-2.9%

-0.9%

4%

3%

4%

3%

2%

3%

-1.6%

-1.9%

-0.8%

-3.5%

-2.2%

-2.0%

3%

3%

4%

2%

2%

3%

-1.0%

-1.7%

-0.6%

-2.6%

-2.4%

-1.2%

2%

1%

2%

2%

3%

2%

-0.1%

-0.7%

-1.0%

-1.5%

2%

-0.7%

1%

1%

0.9%

0.5%

0.8%

1%

0.1%

-0.4%

-0.2%

-0.6%

0.2%

-0.1%

Coimbatore

0.9%

0.8%

1%

0.2%

2%

1%

% Change

-0.1%

-0.9%

-0.9%

-0.3%

0.7%

-0.3%

Base: 10,387(CY), 12,278(PY)

35

Online Job Search

Chart 16: Region-wise break-ups North

Current Year

West

24%

25%

20%

26%

25%

20%

42%

41%

25%

21% 25%

22%

17% 12%

13%

11%

45%

43%

40%

40%

10%

South 49%

50%

30%

East

25% 21% 11%

9%

8%

0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Base: 10,387

Chart 4: Region-wise break-ups Change from PY 20% 10% 0% -10% -20%

0.4%

6% 5%

12% 3%

5%

11% 6% -0.1%

11% 0.3% -8%

-11% -20%

-18%

6% 3%

5%

8% 1%

5%

-4% -13%

-14%

-30%

Base: 10,387(CY), 12,278(PY)

36

India Online 2007

Table 10: Preferred language of reading Language English % Change Hindi % Change

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

46%

40%

39%

39%

32%

42%

-16.0%

-22.2%

-22.9%

-26.3%

-16.4%

-19.2%

16%

18%

17%

16%

18%

17%

-0.7%

2%

2%

8%

0.0%

0.1%

Tamil

6%

6%

9%

6%

14%

7%

% Change

3%

3%

7%

-1.6%

13%

4%

Telugu

6%

7%

9%

9%

4%

7%

% Change

3%

5%

6%

7%

2%

4%

Marathi

5%

5%

5%

3%

4%

5%

% Change

2%

1%

2%

0.2%

-0.6%

1%

Malayalam

4%

5%

3%

9%

4%

4%

% Change

0.7%

0.9%

-3.9%

0.7%

2%

0.7%

2%

5%

4%

3%

5%

4%

Kannada % Change

0.6%

4%

3%

-0.1%

-7.4%

2%

Bengali

4%

3%

4%

2%

3%

3%

% Change

2%

2%

3%

0.7%

2%

2%

Gujarati

3%

3%

5%

3%

5%

3%

% Change

2%

1%

3%

2%

5%

2%

Oriya

2%

2%

2%

1%

1%

2%

% Change

1%

2%

-1.4%

1%

0.4%

1%

Base: 10,387(CY), 12,278(PY)

37

Online Job Search

Socio-Economic Profile Chart 17: Socio economic classification SEC A

Current Year 40%

34% 33%

SEC B

23%

21% 20%

24%

10%

6%

4%

27%

13%

SEC E

31% 30%

32% 27%

21%

17% 9%

SEC D

33%

31% 26% 24%

30%

30%

SEC C

16%

14% 11%

11% 9%

6%

23% 12% 6%

0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Base: 10,387

Chart 5: Socio economic classification Change from PY 20% 10% 0% -10%

18%

16% 3%

4%

-3% -1% -4%

8% 5%

2%

-8% -8%

-20%

2% -5% -8%

8% 4%

10%

6%

-3% -12%

-7%

-3% -8%

6% 1% 1% -4%

-5%

-18%

Base: 10,387(CY), 12,278(PY)

38

India Online 2007

Chart 18: Highest educational qualification College but not Graduate Grad. & above - proff.

Current Year 50%

42%

40%

42%

34%

30% 20%

Grad. & above - gen.

26%

25%

25%

41%

37%

36% 24%

24%

24%

40% 29%

28% 22%

17%

14%

10% 0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Base: 10,387

Chart 6: Highest educational qualification Change from PY 20% 10%

16% 7%

3%

11% 10%

5% 2%

0% -2%

7%

4% 3%

2%

-0.2%

-2%

-10%

-2% -6%

-6% -6%

Base: 10,387(CY), 12,278(PY)

39

Online Job Search

Chart 19: Occupational break up Unemployed

Current Year 74%

80%

61%

56%

60% 40%

Employed

44%

52% 39%

64%

59% 48%

42%

36%

26%

20% 0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Base: 10,387

Chart 7: Occupational break up Change from PY 15% 10% 10% 3%

5% 0%

-1%

-5% -10%

3%

1% -4%

-3%

4%

3%

-5%

-3%

-10%

-15%

Base: 10,387(CY), 12,278(PY)

40

India Online 2007

Chart 20: Function / field of occupation IT/SW

Current Year 70%

Finance

Others 65%

60%

52%

49%

50%

M ARCOM 56%

52%

46%

40% 30% 20%

22% 20% 9%

10%

22%18% 8%

17% 16% 11%

24%21% 10%

13% 12% 10%

Google

Yahoo

21% 19% 9%

0% Naukri

M onster

Timesjobs

All Job Users

Base: 6,528

41

Online Job Search

Chart 21: Head of the household Current Year

Head of the HH

Not head of the HH

80% 60%

51%

60% 49%

40%

57% 43%

57%

55%

43%

45%

Google

Yahoo

46%

54%

40% 20% 0% Naukri

M onster

Timesjobs

All Job Users

Base: 10,387

Chart 8: Head of the household Change from PY 28% 30%

23% 18%

20%

22%

17%

16%

10% 0% -10% -20% -30%

-28%

-18%

-17% -23%

-16%

-22%

Base: 10,387(CY), 12,278(PY)

42

India Online 2007

Economic Profile Chart 22: Monthly family income Current Year 50%

42%

10-30K 43%

43% 36%

40% 30%

Upto Rs. 10K

30-50K 45% 42%

42%42%

38%

Above 50K 39% 38%

30% 15% 14%

20%

13% 8%

8%

10%

13% 10%

11%

11%

6%8%

5%

0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Base: 8,961

Chart 9: Monthly family income Change from PY 20% 10%

5%

0% -10% -20%

7%

6% 6%

9%

1% 0.3%

5%

4%

7% 2%

1%

6% 4% 3%

-6% -3%

-8% -17%

5% 1%

-14%

-10%

-12%

Base: 8,961(CY), 12,278(PY)

43

Online Job Search

Chart 23: Most expensive vehicle owned by the household Current Year 50% 40%

2 Wheeler 45%

44%

4 Wheeler 46%

43%

Others 44%

45%

30%

30%

26%

23%

20%

10%

9%

6%

10%

25%

27%

25% 10%

7%

8%

0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Base: 10,387

Chart 10: Most expensive vehicle owned by the household Change from PY 20% 15% 10% 5%

5% 2%

9%

7%

5%

3%

3%

2% 2%

5%

2%

3%

3%

5%

2%

0% -5%

-1% -4%

-2%

Base: 10,387(CY), 12,278(PY)

44

India Online 2007

Chart 24: Ownership of credit cards (individually) Don't own

Current Year 73%

80%

Own 72%

70%

71%

68%

61% 60% 39% 40%

30%

27%

28%

29%

33%

Google

Yahoo

All Job

20% 0% Naukri

M onster

Timesjobs

Users

Base: 10,387

Chart 11: Ownership of credit cards (individually) Change from PY 15%

11% 8%

10%

6%

4%

2%

5%

2%

0% -5%

-2%

-10% -15%

-11%

-8%

-4%

-2% -6%

Base: 10,387(CY), 12,278(PY)

45

Online Job Search

Table 11: Household asset ownership Asset Color TV % Change Mobile Phone % Change Bank Account*

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

93% 4%

94%

92%

92%

90%

93%

2%

-0.1%

3%

8%

3%

93%

91%

88%

84%

89%

91%

7%

4%

-2.1%

-2.6%

12%

5%

85%

81%

81%

80%

81%

82%

78%

77%

73%

69%

69%

76%

5%

4%

4%

-0.8%

4%

3%

% Change Fridge % Change Cable TV/DTH

74%

72%

71%

70%

73%

72%

-4.6%

-9.1%

-12.0%

-9.0%

6%

-6.4%

Computer/Laptop

70%

70%

64%

64%

62%

68%

% Change

16%

18%

17%

12%

19%

16%

Camera*

66%

65%

61%

59%

68%

64%

% Change

% Change Landline Phone % Change Life Insurance % Change Home % Change Washing Machine % Change

62%

63%

60%

60%

64%

61%

-2.3%

-2.9%

-4.9%

-15.6%

-4.5%

-4.4%

65%

58%

55%

50%

59%

60% 0.3%

7%

-4.5%

-8.8%

-3.8%

-1.4%

57%

60%

56%

57%

54%

58%

-12.2%

-10.1%

-9.0%

-9.3%

-2.8%

-11.3%

59%

56%

52%

52%

58%

56%

2%

-0.6%

-2.9%

-2.1%

8%

0.0%

58%

57%

52%

48%

60%

55%

Debit Card

62%

51%

54%

46%

43%

55%

% Change

12%

11%

11%

5%

2%

9%

Credit Card

41%

32%

32%

30%

26%

36%

% Change

14%

3%

8%

6%

-6.0%

8%

Fixed Deposits*

35%

34%

30%

27%

35%

33%

36%

31%

29%

29%

29%

32%

7%

0.1%

2%

6%

6%

2%

24%

23%

20%

20%

21%

23%

% Change

5%

0.7%

-3.7%

-2.6%

5%

3%

Microwave

26%

24%

19%

21%

22%

23%

Music System/DVD/MP3* % Change

% Change Med. Insurance/CGHS % Change Air Conditioner

% Change Mutual Funds % Change Demat Account*

5%

4%

1%

4%

3%

4%

25%

20%

21%

11%

14%

21%

1%

-5.2%

-4.2%

-8.8%

-9.6%

-2.7%

24%

16%

18%

11%

13%

19%

19%

18%

19%

18%

27%

19%

21%

17%

17%

13%

15%

18%

11%

13%

10%

9%

11%

11%

% Change Video Camera* % Change Share of Companies* % Change IPod* % Change Chit Fund Deposits % Change

7%

7%

7%

7%

7%

7%

-21.7%

-20.0%

-20.2%

-18.3%

-14.6%

-21.2%

Base: 10,387(CY), 12,278(PY)

46

India Online 2007

Chart 25: Current loan liabilities Current Year

Home Loan

Car Loan

Two-wheeler Loan

60% 43%

46%

41%

43%

42%

44%

40%

20%

15% 12%

14% 11%

13% 10%

M onster

Timesjobs

16% 13%

10%11%

11%14%

0% Naukri

Google

Yahoo

All Job Users

Base: 10,387

47

Online Job Search

Net Usage Status Chart 26: Years of experience in using internet Up to 1 year

Current Year

1-2 years

M ore than 2 years

76%

80%

66%

68%

65% 56%

60%

53%

40% 20%

17% 18%

12% 12%

19% 16%

26% 19%

22%

25% 17%

15%

0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Base: 10,387

Chart 12: Years of experience in using internet Change from PY 20% 10%

10% 4%

7% 8%

3%

7%

3%

0% -10%

-4% -6%

-4%

-1%

-20%

-2% -1%

-1% -6%

-1% -3%

-16%

Base: 10,387(CY), 12,278(PY)

48

India Online 2007

Chart 27: Place of accessing internet Home

Current Year

Place of work

Cyber cafe

100% 82%

77%

80% 60%

63%

60% 51%

55%

77% 57%

51%

58%

52%

79%

79%

75%

56%

60% 44%

51%

40% 20% 0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Base: 10,387

Chart 13: Place of accessing internet Change from PY 20% 18% 15% 15% 10%

15% 14% 13%

18%

17% 14%

17%

17%

14%

11%

10%

7%

5%

6% 2%

0% -5% -10%

-3% -7%

Base: 10,387(CY), 12,278(PY)

49

Online Job Search

Chart 28: Type of internet connection at home Regular Dial Up

Current Year 80%

70%

68%

Broadband 68%

65%

60%

Others 69% 60%

40% 20%

18%

17%

15%

10%

17%

9%

10%

M onster

Timesjobs

13%

17%

9%

16%

10%

0% Naukri

Google

Yahoo

All Job Users

Base: 6,151

Chart 14: Type of internet connection at home Change from PY 30% 20%

20%

17%

0.5%

0%

5%

0.4%

-2%

-10% -20%

15%

12% 10%

12%

10%

-12%

-1%

-3%

-9% -14%

-16%

-9%

-11%

Base: 6,151(CY), 8,143(PY)

50

India Online 2007

Chart 29: Type of internet connection at office Regular Dial Up

Current Year

Broadband

Others

80% 63%

61%

60%

63%

64%

62%

56%

40% 20%

6%

15%

14%

5%

7%

11%

9%

7%

10%

11%

13%

6%

0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Base: 8,342

Chart 15: Type of internet connection at office Change from PY 10% 5%

7%

5%

6% 4%

0% -5% -10%

-3% -5%

-2%

-1% -2% -6%

-8%

-2% -4% -6%

-5% -5%

-3% -6%

Base: 8,342(CY), 8,825(PY)

51

Online Job Search

Chart 30: Service provider subscribed to at home Current Year 40%

BSNL/Sancharnet 37%

34%

33%

Airtel/Bharti

VSNL / Tata

36%

35%

31%

30% 20%

20%

18% 10%

11%

M onster

Timesjobs

9%

10%

17%

18%

18%

6%

14% 10%

10%

0% Naukri

Google

Yahoo

All Job Users

Base: 6,151

Chart 16: Service provider subscribed to at home Change from PY 9% 10%

9%

7%

7%

5%

2%

3% 1%

0% -5% -10%

-2%

-3% -5%

-6%

-2%

-1%

-1% -5%

-4%

-2%

-6%

Base: 6,151(CY), 8,314(PY)

52

India Online 2007

Chart 31: Service provider subscribed to at office Current Year

BSNL/Sancharnet

Airtel/Bharti

VSNL / Tata

40% 30% 20%

26% 19%

17%

12%

10%

10%

30%

28%

27%

27%

26%

16% 11%

16% 9%

12% 12%

17% 11%

0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Base: 8,342

Chart 17: Service provider subscribed to at office Change from PY 20% 10% 1%

6%

4%

1%

0% -10%

10%

7%

-7%

4%

-1%

-2%

-5% -9%

-20%

-5%

-5% -8%

-9%

-7%

-14%

Base: 8,342(CY), 8,827(PY)

53

Online Job Search

Net Usage Dynamics Chart 32: Frequency of accessing internet from home At least once daily Less than once a week

Current Year 100%

86%

85%

Weekly, but not daily 87%

85%

86%

78%

80% 60% 40% 13%

20%

1%

0%

Naukri

13% 2%

M onster

14%

22%

12% 1%

2% Timesjobs

Google

13% 1%

0% Yahoo

All Job Users

Base: 5,935

Chart 18: Frequency of accessing internet from home Change from PY 20% 10%

16% 11%

9%

1% 1%

0% -2% -10%

9%

7%

-7%

-1% -10%

-6% -10%

-1%

-2% -7%

-2% -7%

-20%

Base: 5,935(CY), 8,368(PY)

54

India Online 2007

Chart 33: Frequency of accessing internet from office At least once daily Less than once a week

Current Year 100%

90%

87%

Weekly, but not daily 88%

85%

88%

81%

80% 60% 40% 9%

20%

2%

0%

Naukri

13%

10% 3%

M onster

14%

9% 2%

Timesjobs

Google

10% 5%

3%

Yahoo

2% All Job Users

Base: 7,526

Chart 19: Frequency of accessing internet from office Change from PY 15%

11%

10% 5% 0% -5%

4% 2%-0.2% -1%

1%0.4%

1%

-1%

-10% -15%

3%

2% -0.4%

-5%

-3%

1% -0.2% -1%

-13%

Base: 7,526(CY), 8,601(PY)

55

Online Job Search

Chart 34: Time of the day accessing internet from home M idnight to 9.00 AM

Current Year

58%

60%

9.00 AM -6.00 PM

56%

6.00 PM - 12.00 M idnight 55%

51%

49%

45% 40%

28%

27% 20%

20%

18%

15% 9%

8%

8%

18%

10%

11%

9%

0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Base: 5,806

Chart 20: Time of the day accessing internet from home Change from PY 20% 13% 10% 2%

6%

0% -10%

0.0%

3%

5% -0.4%

6%

3% -1%

-10%

-2% -8%

-9%

-20%

3%

2%

-14%

-14%

Base: 5,806(CY), 8,180(PY)

56

India Online 2007

Chart 35: Time of the day accessing internet from office Current Year

M idnight to 9.00 AM

9.00 AM -6.00 PM

6.00 PM - 12.00 M idnight

80% 66%

64% 60%

55%

51%

54%

53%

40% 20%

13%

10%

4%

4%

3%

12% 4%

7%

11%

11%

4%

4%

0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Base: 7,541

Chart 21: Time of the day accessing internet from office Change from PY 20%

17%

10% 1% 0% -1% -10%

-1%

1%

1% -2%

-0.1%

-6%

0.1% -1%

-1%

-2% -6%

2%

-6%

-4%

-11%

-20%

Base: 7,541(CY), 8,620(PY)

57

Online Job Search

Chart 36: Duration of PC usage from home Current Year 80%

Light users

70%

64%

M edium users 67%

63%

65%

58%

60%

34%

40% 25% 20%

Heavy users

18%13%

11%

21%

22% 16%

22%

12%

9%

13%

0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Base: 6,408

Chart 22: Duration of PC usage from home Change from PY 10%

7%

6%

5%

5% 1%

2%

5% 3%

2%

1%

2%

1%

0% -3%

-5% -10%

-7%

-1%

-3%

-4% -9%

-9%

Base: 6,408(CY), 9,224(PY)

58

India Online 2007

Chart 37: Duration of internet usage from home Current Year

Light users

M edium users

Heavy users

50% 42% 40%

35%

37% 34%

35%

42% 37%

39%

34%

35%

29%

29%

30%

41%

36%

23%

24%

22%

26%

20% 10% 0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Base: 5,882

Chart 23: Duration of internet usage from home Change from PY 20%

14%

12%

8%

10% 0%

2% -0.4%

-0.2%

4%

-2%

-2% -10%

5%

-6% -6%

-20%

-6%

6%

-4% -3% -9%

-13%

Base: 5,882(CY), 8,159(PY)

59

Online Job Search

Chart 38: Duration of PC usage from office Current Year

Light users

M edium users

53%

53%

50%

43%

42%

41%

37%

40% 30% 20%

Heavy users

57%

60%

22% 21%

27%

27%

21%

20%

20%

M onster

Timesjobs

Google

18%

21%

0% Naukri

Yahoo

All Job Users

Base: 7,765

Chart 24: Duration of PC usage from office Change from PY 10% 4%

5%

5%

5% 5%

3%

2%

2%

0% -5%

-4%

-1% -5%

-10%

-4%

-2%

1%

0.0%

-0.4% -1%

-2% -10%

-15%

Base: 7,765(CY), 9,013(PY)

60

India Online 2007

Chart 39: Duration of internet usage from office Light users

Current Year

M edium users

60%

Heavy users 53%

43%

41% 40%

43% 32%

34% 26%

43% 31%

26%

25%

37% 34% 30%

32%

29%

26% 19%

20%

0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Base: 7,362

Chart 25: Duration of internet usage from office Change from PY 10%

9%

7%

5%

7%

1%

0% -5% -10%

-1% -5%

-4%

-15%

6% 3%

3%

4% 0.3% -0.3% -4%

-4% -6%

-6% -11%

Base: 7,362(CY), 8,423(PY)

61

Online Job Search

Chart 40: Time spent by internet users on watching TV Light users

Current Year 50%

44% 44%

44% 41%

M edium users 42%

43%

45% 40%

Heavy users 44% 41%

43% 43%

40% 30% 20%

15%

16%

13%

14%

15%

14%

10% 0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Base: 9,187

Chart 26: Time spent by internet users on watching TV Change from PY 10% 5%

7%

6%

3%

1%

3%

2%

4%

4%

0% -5%

-1%

-3%

-3% -2%

-10%

-1% -3%

-3%

-2% -2%

-10%

-15%

Base: 9,187(CY), 11,294(PY)

62

India Online 2007

Chart 41: Time spent by internet users on reading newspaper Light users

Current Year 60%

40%

48%

45% 42%

41%

20%

M edium users

44%

51% 44%

13%

13%

M onster

Timesjobs

12%

39%

Heavy users

48% 37%

46% 41%

14%

10%

12%

0% Naukri

Google

Yahoo

All Job Users

Base: 9,394

Chart 27: Time spent by internet users on reading newspaper Change from PY 40%

27%

20%

25% 12%

10%

26%

21% 12%

24% 9%

26% 14%

11%

0% -20% -40%

-37%

-37%

-33%

-35%

-37%

-37%

Base: 9,394(CY), 11,568(PY)

63

Online Job Search

Chart 42: Time spent by internet users on listening to radio Light users

Current Year 80%

75%

M edium users

72%

71%

69%

69%

Heavy users

63%

60% 40% 20%

18% 8%

28%

21%

20% 11%

10%

M onster

Timesjobs

21%

19% 9%

9%

9%

0% Naukri

Google

Yahoo

All Job Users

Base: 6,367

Chart 28: Time spent by internet users on listening to radio Change from PY 15% 10% 5%

4%

1%

0% -5%

-1% -4%

-0.1% -1%

8%

5%

-2%

3%

1%

2% -1%

-4%

-10% -15%

10%

-11%

-2%

-10%

Base: 6,367(CY), 7,564(PY)

64

India Online 2007

Preferred Net Activities Table 12: Popularity of various internet activities Activity

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Job Search

100%

100%

100%

100%

100%

100%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Emailing

97%

96%

96%

91%

91%

96%

% Change

2%

1%

0.2%

-1.4%

-6.5%

0.9%

Check news

68%

68%

67%

79%

84%

70%

% Change

18%

13%

11%

21%

21%

16%

nstant messaging

66%

71%

68%

78%

82%

70%

% Change

27%

34%

38%

37%

39%

31%

Check Sports

66%

68%

68%

79%

81%

68%

% Change

30%

39%

34%

39%

42%

33%

Music

65%

69%

68%

76%

81%

68%

% Change

16%

19%

19%

29%

31%

19%

Online games

60%

63%

61%

76%

79%

63%

% Change

24%

30%

25%

41%

37%

27%

Chatting

60%

66%

64%

59%

59%

62%

% Change

8%

15%

12%

10%

6%

11%

E-greetings

62%

63%

61%

58%

55%

61%

% Change

3%

5%

8%

0.7%

-7.0%

3%

Matrimonial search

59%

62%

59%

70%

73%

61%

% Change

44%

48%

45%

50%

54%

46%

Dating/Friendship

58%

61%

59%

69%

74%

60%

% Change

32%

32%

36%

33%

49%

34%

Mobile contents (ring tones / games, etc.)* % Change

56%

62%

60%

73%

77%

60%

Educational / Learning material

53%

56%

55%

75%

75%

57%

-1.3%

5%

2%

30%

20%

4%

Astrology

52%

54%

53%

72%

74%

55%

% Change

18%

23%

23%

31%

20%

21%

Check financial info

54%

52%

53%

69%

69%

55%

% Change

37%

38%

36%

55%

52%

39%

Search work related info

58%

52%

51%

45%

42%

54%

7%

4%

0.5%

-5.7%

-5.3%

3%

50%

53%

50%

69%

69%

53%

43%

53%

51%

44%

53%

48%

-6.6%

2%

11%

-9.4%

15%

-0.9%

45%

45%

44%

66%

67%

47%

% Change

% Change Social networking / Communities* % Change Screensavers/wallpapers % Change Check real estate info

65

Online Job Search

Activity

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

% Change

34%

36%

32%

53%

51%

36%

Buy online

53%

41%

42%

38%

45%

46%

% Change

24%

15%

8%

10%

17%

17%

Search for product information

47%

45%

45%

38%

33%

45%

9%

9%

7%

-9.2%

2%

7%

40%

46%

41%

34%

41%

42%

6%

10%

10%

-8.3%

11%

8%

Net banking

40%

29%

32%

25%

24%

33%

% Change

15%

9%

8%

8%

3%

9%

Check hobby related info

34%

34%

33%

26%

30%

33%

% Change

22%

23%

22%

18%

21%

21%

Check business/Financial news*

34%

30%

33%

26%

23%

32%

31%

32%

35%

29%

35%

32%

-0.5%

2%

0.3%

-9.8%

-3.8%

-0.7%

28%

35%

31%

34%

31%

32%

28%

31%

31%

28%

31%

30%

3%

10%

6%

7%

-5.4%

4%

28%

29%

31%

29%

34%

29%

Business/professional networking

30%

27%

27%

21%

26%

28%

% Change

16%

14%

11%

-3.6%

16%

14%

Check personal travel related info

30%

24%

25%

22%

25%

27%

% Change

12%

8%

7%

-1.6%

13%

9%

Look for Seminar/workshops

26%

25%

28%

19%

27%

26%

% Change Share pictures % Change

% Change Check health & lifestyle info % Change Movies* % Change Check cinema content % Change Check / read blogs* % Change

% Change

6%

8%

-0.1%

1%

10%

6%

30%

23%

23%

19%

19%

26%

Online bill payment

29%

21%

22%

21%

24%

25%

% Change

15%

9%

7%

10%

4%

11%

Check business travel related info*

21%

18%

19%

13%

20%

19%

17%

19%

20%

21%

26%

19%

6%

9%

10%

13%

15%

9%

13%

15%

16%

12%

16%

14%

Buy other than travel products* % Change

% Change Adult content % Change Net telephony % Change Online stock trading % Change Comment on blog post*

3%

3%

6%

4%

6%

4%

17%

12%

13%

9%

10%

14%

5%

-1.1%

-2.0%

-0.8%

-3.4%

1%

13%

14%

14%

13%

17%

13%

% Change Local language website usage

13%

12%

14%

18%

17%

13%

-

-36.4%

-31.9%

-29.8%

-35.8%

-37.4%

Have a blog site of own

7%

7%

6%

8%

11%

7%

% Change

7%

7%

6%

8%

11%

7%

% Change

Base: 10,387(CY), 12,278(PY)

66

India Online 2007

Chart 43: Professional activities Current Year

Job Search

100% 100% 89% 80%

100%

Emailing - work related Instant messaging 100% 100% 100% 82% 86% 79% 86% 82% 78% 68% 70%

100%

85% 71%

66%

60% `

40% 20% 0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Base: 10,387

Chart 29: Professional activities Change from PY 60% 47% 40%

27%

49%

48%

48% 38%

34%

35%

39%

46%

37%

31%

20% 4%

-1%

0% -2% -20%

-3%

-7%

-10%

Base: 10,387(CY), 12,278(PY)

67

Online Job Search

Chart 44: Personal activities Current Year 100% 80%

93%

Emailing - personal

Check news

90%

84%

89%

68% 68%

68% 66%

67% 68%

79% 79%

Check Sports 84% 86% 81%

90% 70% 68%

60% 40% 20% 0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Base: 10,387

Chart 30: Personal activities Change from PY 60% 40% 20%

39%

30% 18% 3%

3%

13%

21%

21%

11%

-3%

33% 16% 1%

-1%

0% -20%

42%

39%

34%

-10%

Base: 10,387(CY), 12,278(PY)

68

India Online 2007

Chart 45: Downloading activities Current Year

M usic

Online games

M obile contents

100% 80% 60%

65% 60% 56%

69%

63% 62%

68% 61% 60%

76%

76% 73%

81%

79% 77% 68% 63% 60%

40% 20% 0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Base: 10,387

Chart 31: Downloading activities Change from PY 60% 40% 20%

16%

27% 24%

30%

32%

19%

31% 25% 19%

41% 39% 29%

37% 36% 31%

31% 27% 19%

0%

Base: 10,387(CY), 12,274(PY)

69

Online Job Search

Chart 46: E-commerce related activities Current Year

E-greetings

Check financial info

80% 64%

63% 60%

54% 46%

70% 66% 58%

61% 53%

54% 46%

Check real estate info 69% 68%

62% 55% 48%

55%

44%

40% 20% 0% Naukri

M onster

Timesjobs

Google

Yahoo

55% 54%

53% 51%

All Job Users

Base: 10,263

Chart 32: E-commerce related activities Change from PY 60% 40%

38% 35%

20% 3%

39% 37%

6%

0% -20%

39% 37%

36% 33% 9%

4%

1% -6%

Base: 10,263(CY), 12,269(PY)

70

India Online 2007

Chart 47: Online shopping Current Year

Buyers

Non-Buyers

80% 60%

53%

47%

41%

42%

40%

64%

58%

59%

61% 54% 46%

36%

39%

Google

Yahoo

20% 0% Naukri

M onster

Timesjobs

All Job Users

Base: 10,387

Chart 33: Online shopping Change from PY 30% 22% 20% 10%

12%

14%

19% 11%

16%

0% -10%

-12%

-20% -30%

-14% -22%

-11% -19%

-16%

Base: 10,387(CY), 12,278(PY)

71

Online Job Search

Chart 48: Response to online marketing stimulus Clicked a banner ad Participated in an online contest Clicked a sponsored search ad

Current Year 60% 40%

50%

47% 38%

49% 44%

39%

46% 43% 38%

49% 42% 37%

48% 39%

44% 37%

29% 24%

20% 0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Base: 8,130

Chart 34: Response to online marketing stimulus Change from PY 30%

20% 13%

8%

10% -10%

18% 11%

14%

10%

7%

1% -1% -10%

-3% -15%

-30%

-9%

-1% -12%

-12%

-27%

Base: 8,130(CY), 11,195(PY)

72

India Online 2007

Chart 49: Blogging activities Check / read blogs Have a blog site of own

Current Year 80%

67%

68%

Comment on blog post None of the above 68%

65%

60% 40% 20%

28% 13% 7%

29%

31%

14% 7%

29%

14% 6%

13% 8%

67%

62%

34%

29%

17% 11%

13% 7%

Yahoo

All Job

0% Naukri

M onster

Timesjobs

Google

Users

Base: 10,387

73

Online Job Search

Chart 50: Member of an online community Current Year

Not-members

M embers

80% 60%

60%

59%

55% 41%

45%

53% 41%

57%

57% 47%

43%

43%

40% 20% 0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Base: 10,387

74

India Online 2007

Table 13: Membership by type of online community Membership

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

60%

55%

59%

53%

57%

57%

Alumni & Schools

8%

6%

7%

7%

3%

7%

Computers & Internet

5%

7%

6%

7%

5%

6%

Romance & Relationships

4%

6%

5%

6%

3%

5%

Business / Professional community

4%

3%

3%

1%

7%

3%

Music

3%

2%

3%

2%

3%

3%

Games

2%

3%

3%

2%

3%

3%

Schools & Education

2%

4%

2%

3%

3%

3%

Individuals

2%

2%

2%

2%

0.9%

2%

Arts & Entertainment

2%

2%

2%

3%

2%

2%

Not a member of any online community

Base: 10,387

75

Online Job Search

Table 14: Most used local language websites (other than English) Language

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Tamil

20%

17%

27%

12%

22%

19%

Hindi

18%

21%

19%

13%

42%

19%

Malayalam

13%

13%

10%

32%

3%

15%

Telugu

14%

10%

16%

27%

10%

13%

Marathi

13%

11%

8%

7%

7%

11%

Kannada

5%

14%

5%

4%

3%

7%

Bengali

8%

6%

4%

0.8%

3%

6%

Gujarati

3%

4%

4%

1%

2%

3%

Oriya

2%

1%

0.9%

0.6%

0.0%

1%

Konkani

2%

0.0%

2%

0.0%

0.0%

1%

Base: 1,119

76

India Online 2007

Table 15: Online activities desired in other languages Activity

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Email

60%

67%

68%

62%

70%

64%

Chatting

45%

51%

52%

50%

58%

48%

Entertainment

44%

48%

49%

46%

48%

47%

Search information

31%

37%

36%

41%

35%

34%

Online news

32%

33%

34%

37%

36%

33%

Online learning / education

30%

35%

31%

35%

32%

33%

Astrology

25%

25%

26%

26%

25%

25%

Online shopping

20%

21%

20%

20%

17%

20%

Travel related information

19%

16%

17%

17%

21%

18%

Matrimony

15%

16%

17%

17%

17%

16%

Blog

12%

13%

13%

10%

11%

13%

Not Interested

21%

20%

18%

15%

11%

19%

Base: 10,387

77

Online Job Search

Chart 51: Problems faced while surfing the internet Current Year

Slow website opening

80% 60%

61% 56% 55%

65%

Virus / spyware

62% 49%47%

49% 48%

Spam / junk mails

62% 50%

62% 53% 46%

40%

35%

52% 50% 34%

20% 0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Base: 10,387

78

India Online 2007

Table 16: Preferred websites - emailing Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Yahoo

49%

55%

49%

58%

83%

52%

% Change

10%

18%

11%

8%

31%

14%

Gmail

21%

21%

22%

21%

7%

21%

% Change Rediff % Change Hotmail % Change

6%

8%

10%

10%

-0.1%

8%

20%

17%

19%

15%

5%

19%

1%

-3.5%

-4.2%

-3.8%

-19.8%

-1.0%

6%

4%

6%

5%

2%

5%

-5.5%

-10.8%

-5.6%

1%

-6.4%

-7.3%

Indiatimes

0.8%

0.7%

1%

0.8%

0.5%

1%

% Change

-9.4%

-8.9%

-10.0%

-12.2%

-4.2%

-9.7%

1%

0.8%

1%

1%

0.4%

1%

-3.5%

-1.8%

-1.0%

-1.1%

-2.3%

-2.7%

1%

0.8%

0.5%

0.0%

2%

0.7%

0.4%

0.4%

0.3%

0.0%

2%

0.5%

-0.5%

-0.9%

-0.6%

-1.5%

1%

-0.5%

0.1%

0.0%

0.1%

0.1%

0.0%

0.1%

0.2%

0.2%

0.0%

0.0%

0.0%

0.1%

Sify % Change Sancharnet/BSNL* % Change VSNL % Change AOL* % Change Lycos* % Change

Base: 10,387(CY), 12,278(PY)

79

Online Job Search

Chart 52: Multiple user shares of email websites Current Year

Yahoo

100%

92%

89%

80%

64% 62%

60%

Gmail 88%

94%

87%

90%

66% 57%

62% 61%

63% 57%

Rediff

62% 60% 40% 33%

40% 20% 0% Naukri

M onster

Timesjobs

Google

Yahoo

All Job Users

Base: 10,387

Chart 35: Multiple user shares of email websites Change from PY 40% 30%

26%

35% 30%

27%

26%

20% 10%

5%

6%

5%

0% -10% -20%

8%

8%

6% -1%

-4%

5%

4%

5%

-2% -10%

Base: 10,387(CY), 12,278(PY)

80

India Online 2007

Chart 53: Number of email accounts and average per capita email ids 1 email id

Current Year 30%

29% 26%

28% 26%

2 email ids 28%

27% 27%

29%

3 email ids 28% 27%

28% 27% 25%

16%

20% 11%

12%

14%

M onster

Timesjobs

13%

10%

0% Naukri

Google

Yahoo

All Job Users

Base: 10,387

Chart 36: Number of email accounts and average per capita email ids Change from PY 20% 12% 10% 3%

2%

4% 6%

8%

10% 2%

2%

0% -10%

-2% -10%

-2% -6% -6%

-20%

-13%

-11%

-8%

-17%

Base: 10,387(CY), 12,278(PY)

81

Online Job Search

Most Used Websites Table 17: Top of mind unaided recall - all websites Website Google % Change Yahoo % Change

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

30%

32%

31%

52%

12%

31%

6%

12%

9%

35%

-10.7%

8%

28%

29%

28%

26%

65%

29%

-5.7%

-6.8%

-5.7%

-32.4%

22%

-5.8%

Rediff

13%

9%

10%

5%

7%

11%

% Change

0.3%

-1.8%

-2.1%

-2.8%

-13.2%

-1.0%

Orkut

4%

6%

5%

5%

1%

4%

% Change

2%

5%

5%

5%

1%

4%

Gmail*

3%

3%

4%

1%

1%

3%

2%

1%

2%

0.1%

1%

2%

% Change

-3.3%

-3.9%

-1.4%

-0.4%

0.1%

-3.9%

Indiatimes

1%

0.6%

1%

0.3%

1%

1%

% Change

-5.0%

-4.2%

-6.7%

-3.7%

-1.6%

-4.8%

0.7%

0.3%

0.5%

0.0%

0.0%

0.6%

% Change Hotmail

Contest2win* % Change MSN % Change Naukri % Change

0.5%

0.7%

0.4%

0.4%

0.8%

0.5%

-1.8%

-4.5%

-3.2%

-2.7%

0.4%

-2.7%

1%

0.1%

0.1%

0.0%

0.0%

0.5%

0.1%

-0.9%

-0.4%

-0.1%

-0.1%

-0.4%

Base: 10,185(CY), 12,235(PY)

82

India Online 2007

Table 18: Most used website - all websites Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Google

31%

30%

30%

53%

12%

30%

Yahoo

26%

27%

28%

22%

71%

27%

Rediff

13%

11%

11%

5%

3%

12%

Orkut

6%

9%

6%

6%

4%

7%

Gmail

5%

5%

4%

3%

1%

4%

Hotmail

1%

1%

2%

0.7%

1%

1%

0.7%

0.9%

1%

0.4%

0.5%

0.9%

2%

0.2%

0.2%

0.0%

0.0%

0.7%

Wikipedia

0.3%

0.9%

0.5%

4%

0.0%

0.7%

Sify

0.3%

0.4%

0.8%

0.4%

0.0%

0.5%

Indiatimes Naukri

Base: 10,306

83

Online Job Search

Table 19: Info search (English) Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Google

78%

77%

73%

86%

27%

73%

Yahoo

7%

10%

10%

5%

69%

10%

English

4%

3%

3%

0.2%

0.0%

4%

Rediff

2%

2%

3%

0.9%

2%

3%

Wikipedia

1%

1%

1%

0.9%

0.1%

1%

0.8%

0.3%

0.6%

4%

1%

1%

MSN Dictionary

1%

0.9%

1%

0.9%

0.0%

1%

Sify

0.5%

0.2%

0.8%

0.0%

0.0%

0.5%

Indiatimes

0.3%

0.3%

0.8%

0.5%

0.1%

0.5%

Altavista

0.2%

0.6%

0.4%

0.0%

0.0%

0.4%

Base: 6,489

84

India Online 2007

Table 20: Info search (local language) Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

71%

80%

75%

82%

96%

74%

Manoramaonline

2%

1%

3%

3%

0.0%

2%

Guruji

2%

1%

0.8%

6%

0.0%

2%

Webduniya

2%

0.5%

2%

0.0%

0.0%

1%

Khoj

2%

0.8%

2%

0.0%

3%

1%

Eenadu

2%

1%

1%

1%

0.0%

1%

0.1%

0.4%

0.3%

0.0%

0.0%

0.9%

1%

0.6%

0.2%

0.1%

0.0%

0.8%

0.2%

0.0%

0.5%

0.1%

0.0%

0.8%

1%

0.2%

0.1%

0.2%

0.0%

0.6%

Google

Kerala Webulagam MSN Chennaionline

Base: 3,484

85

Online Job Search

Table 21: Booking travel tickets Website Yatra*

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

17%

18%

22%

14%

4%

16%

20%

18%

14%

2%

2%

16%

% Change Makemytrip % Change

9%

4%

6%

-0.5%

1%

6%

18%

13%

15%

4%

7%

14%

-20.4%

-21.4%

-18.7%

-41.4%

-2.3%

-20.6%

Google

7%

7%

11%

62%

9%

12%

% Change

3%

3%

10%

39%

6%

7%

IRCTC % Change

Yahoo

5%

8%

5%

8%

64%

9%

0.3%

3%

-4.2%

3%

-11.5%

0.7%

4%

5%

4%

0.5%

5%

5%

% Change

-1.2%

-1.3%

-7.3%

-4.8%

0.1%

-2.7%

Indiatimes

3%

3%

2%

0.7%

5%

3%

% Change

-3.0%

-1.2%

-5.5%

0.4%

2%

-3.0%

2%

3%

3%

0.7%

1%

3%

% Change

0.9%

2%

-0.2%

-0.3%

0.5%

1%

Travelguru

4%

2%

3%

0.1%

0.1%

2%

% Change

3%

2%

1%

-1.0%

0.1%

2%

Cleartrip*

2%

1%

3%

0.0%

0.0%

2%

% Change Rediff

Travel

% Change

Base: 6,130(CY), 6,681(PY)

86

India Online 2007

Table 22: Online shopping (other than travel tickets) Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

35%

37%

37%

16%

15%

33%

-4.9%

-4.0%

2%

-15.3%

-12.6%

-5.6%

28%

23%

23%

8%

13%

24%

% Change

4%

-3.0%

-8.8%

-15.6%

-37.3%

-2.9%

Google

4%

8%

6%

51%

5%

9%

0.7%

5%

5%

45%

4%

6%

Ebay % Change Rediff

% Change Yahoo % Change

5%

7%

4%

5%

61%

8%

0.1%

0.2%

-10.2%

-6.0%

50%

0.7%

Indiatimes

8%

5%

6%

5%

0.6%

6%

% Change

-4.5%

-7.6%

-1.4%

-14.4%

-5.0%

-5.2%

6%

6%

8%

2%

0.5%

6%

2%

4%

3%

1%

0.0%

2%

-0.4%

3%

2%

-1.9%

0.0%

0.8%

2%

0.8%

2%

3%

4%

2%

0.3%

-1.4%

1%

3%

4%

0.2%

Futurebazaar* % Change Shopping % Change Sify % Change Indiaplaza

2%

1%

1%

0.0%

0.0%

1%

% Change

-0.8%

0.3%

-0.7%

-0.3%

-0.2%

-0.4%

Onlineshopping

0.8%

1%

0.7%

0.1%

0.0%

1%

% Change

0.5%

1%

0.6%

0.1%

-0.1%

0.7%

Base: 6,290(CY), 6,502(PY)

87

Online Job Search

Table 23: Online news Website Yahoo % Change NDTV % Change Rediff % Change Google % Change

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

9%

15%

11%

15%

67%

14%

-0.1%

6%

-4.6%

7%

46%

4%

17%

11%

14%

2%

2%

12%

5%

-5.9%

6%

-9.7%

-6.0%

-0.6%

10%

6%

10%

8%

2%

9%

-0.1%

-3.8%

-1.4%

0.3%

-26.9%

-1.6%

6%

7%

5%

45%

6%

9%

-0.4%

2%

2%

38%

3%

3%

Indiatimes

8%

7%

5%

3%

4%

7%

% Change

-8.0%

-7.2%

-11.7%

-11.1%

-2.8%

-8.0%

5%

7%

6%

2%

2%

5%

Aajtak % Change

-0.2%

4%

3%

-2.5%

0.8%

1%

BBC

4%

7%

5%

2%

0.3%

5%

% Change

2%

3%

3%

-1.4%

-2.6%

2%

Timesofindia

4%

3%

7%

0.7%

0.6%

4%

-0.7%

-3.3%

0.1%

-5.7%

-1.0%

-1.9%

% Change MSN

2%

5%

2%

3%

2%

3%

-3.1%

-0.5%

-1.0%

-5.5%

-1.5%

-2.4%

CNN

4%

3%

3%

3%

0.0%

3%

% Change

3%

2%

2%

2%

-1.3%

2%

% Change

Base: 7,087(CY), 8,720(PY)

88

India Online 2007

Table 24: Financial news & info (rates, quotes, etc.) Website Google % Change Yahoo % Change Moneycontrol/CNBC % Change Rediff % Change ICICI Direct/ICICI Bank

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

8%

12%

10%

66%

8%

14%

-0.2%

2%

6%

56%

6%

6%

7%

16%

8%

6%

69%

13%

-3.3%

8%

-5.2%

-7.8%

54%

2%

14%

14%

15%

6%

2%

12%

4%

-2.1%

-5.7%

-11.7%

-3.7%

-0.7%

6%

5%

6%

3%

7%

7%

0.7%

-2.4%

-2.4%

-5.0%

-37.0%

-0.8%

8%

5%

8%

0.6%

0.2%

6%

% Change

-3.1%

-2.4%

0.3%

-5.8%

-8.9%

-3.6%

Sharekhan

5%

4%

4%

5%

0.0%

4%

% Change

-0.3%

-4.2%

0.0%

4%

-1.6%

-1.4%

Indiatimes

5%

3%

3%

3%

4%

4%

% Change

-2.6%

-2.1%

1%

-0.5%

-2.6%

-2.0%

NDTV/NDTVprofit

6%

3%

4%

1%

0.5%

4%

% Change

6%

2%

4%

1%

0.5%

3%

Economictimes

5%

2%

5%

0.0%

0.1%

3%

% Change

2%

0.0%

4%

-1.0%

0.0%

1%

Stockmarket*

2%

4%

3%

1%

0.0%

3%

% Change

Base: 5,486(CY), 5,179(PY)

89

Online Job Search

Table 25: Online share trading Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

ICICI Direct

39%

38%

29%

16%

29%

36%

Sherkhan

26%

25%

19%

2%

39%

24%

Indiabulls

7%

5%

9%

0.0%

0.0%

7%

5Paisa

2%

7%

4%

7%

0.0%

3%

NSE

4%

1%

5%

0.0%

0.0%

3%

0.9%

4%

5%

9%

2%

3%

Religare

2%

2%

7%

0.0%

0.0%

3%

BSE

3%

3%

1%

0.0%

0.0%

3%

hdfcsec

2%

1%

1%

0.0%

0.0%

2%

Geojit

2%

2%

0.4%

0.0%

8%

2%

Kotaksecurities

Base: 1,174

90

India Online 2007

Table 26: Real estate info Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Google

11%

14%

16%

73%

14%

18%

Yahoo

10%

15%

13%

12%

67%

14%

Magicbricks

15%

14%

20%

9%

3%

13%

Realestates

11%

12%

9%

1%

1%

11%

99acres

14%

10%

12%

1%

0.6%

10%

Rediff

6%

6%

6%

0.7%

5%

7%

Indiaproperty

6%

8%

3%

0.2%

0.0%

5%

Property

3%

5%

5%

0.2%

0.3%

3%

Indiatimes

2%

2%

2%

1%

3%

2%

Sify

1%

0.5%

2%

0.0%

3%

1%

Base: 4,834

91

Online Job Search

Table 27: Matrimonial search Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Bharatmatrimony

31%

33%

31%

16%

5%

29%

% Change

31%

33%

29%

13%

5%

28%

Shaadi

34%

31%

27%

11%

10%

28%

% Change

-0.4%

-7.5%

-5.6%

-36.4%

-2.4%

-5.6%

Google

3%

3%

3%

49%

3%

6%

% Change

2%

3%

3%

49%

3%

6%

Jeevansaathi

7%

5%

8%

2%

0.0%

5%

% Change

6%

3%

8%

2%

0.0%

5%

Yahoo

3%

5%

2%

4%

65%

5%

% Change

2%

4%

-4.1%

-0.4%

4%

2%

Matrimony*

3%

4%

6%

5%

6%

5%

3%

1%

2%

2%

4%

3%

0.5%

-0.6%

-2.0%

-1.6%

-1.0%

-0.4%

3%

3%

7%

2%

2%

3%

2%

5%

3%

2%

0.8%

3%

% Change Rediff % Change Tamilmatrimony* % Change Simplymarry* % Change Matrimonial % Change

1%

2%

2%

1%

0.0%

2%

-1.7%

-4.4%

-1.4%

-8.3%

-1.7%

-2.4%

Base: 6,264(CY), 6,923(PY)

92

India Online 2007

Table 28: Dating/friendship search Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Orkut

34%

34%

39%

17%

5%

32%

% Change

29%

29%

37%

17%

5%

29%

Yahoo

21%

25%

21%

21%

74%

24%

% Change

-8.4%

-17.1%

-14.2%

-4.6%

-10.4%

-10.7%

Google

6%

7%

7%

49%

5%

9%

% Change

1%

4%

6%

12%

3%

4%

Rediff % Change Fropper

8%

4%

7%

2%

7%

7%

-1.1%

-1.8%

-7.4%

-7.7%

3%

-3.5%

4%

4%

2%

0.0%

0.1%

3%

-4.2%

-0.9%

-1.5%

-3.3%

-0.7%

-3.1%

3%

3%

3%

0.1%

0.7%

3%

% Change

-0.6%

-4.1%

1%

-2.7%

-0.4%

-0.9%

Indiatimes

2%

2%

2%

0.4%

1%

2%

% Change

-5.7%

-3.5%

-8.1%

-4.1%

-1.6%

-5.7%

3%

1%

0.3%

0.1%

0.1%

2%

0.4%

-1.3%

-2.0%

-0.5%

0.1%

-0.7%

1%

3%

1%

0.2%

0.0%

2%

0.1%

2%

0.3%

0.1%

-0.3%

0.5%

% Change Date

Adultfriendfinder % Change Friends % Change Friendfinder % Change

1%

2%

1%

0.1%

0.3%

2%

-2.0%

-1.1%

-7.6%

-4.0%

0.3%

-2.0%

Base: 6,110(CY), 6,007(PY)

93

Online Job Search

Table 29: Social networking/communities Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Orkut

65%

59%

59%

90%

18%

61%

Yahoo

13%

18%

12%

7%

80%

17%

1%

0.7%

0.9%

0.5%

1%

2%

MSN Friends

0.2%

3%

3%

0.1%

0.0%

1%

Communities

2%

0.4%

2%

0.0%

0.0%

1%

Hi5

1%

0.7%

2%

0.4%

0.0%

0.9%

Myspace

1%

0.7%

0.3%

0.0%

0.0%

0.6%

Tagged

0.6%

0.0%

1%

0.0%

0.0%

0.4%

Fropper

0.7%

0.1%

0.1%

0.0%

0.0%

0.4%

Bharatstudent

0.5%

0.2%

1%

0.0%

0.0%

0.4%

Base: 4,521

94

India Online 2007

Table 30: Online gaming Website Yahoo % Change Zapak*

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

20%

16%

14%

8%

74%

19%

-12.8%

-9.4%

-27.8%

-26.2%

33%

-14.4%

17%

19%

18%

15%

8%

16%

7%

8%

6%

52%

6%

10%

-1.2%

4%

3%

36%

1%

3%

% Change Google % Change Games % Change Miniclip % Change Rediff % Change

8%

6%

9%

3%

2%

7%

0.0%

-0.4%

-1.4%

-1.3%

-2.2%

0.0%

5%

4%

5%

3%

0.0%

4%

0.0%

-1.4%

0.1%

0.8%

-2.3%

-0.5%

2%

2%

3%

3%

3%

3%

-1.9%

-2.7%

-2.7%

-0.2%

-17.6%

-1.8%

Contest2Win

3%

5%

2%

0.9%

0.0%

3%

% Change

3%

4%

-0.6%

-2.4%

-0.5%

2%

Indiagames*

2%

3%

2%

0.2%

0.0%

3%

% Change Onlinegames

2%

1%

4%

0.1%

0.0%

2%

% Change

1%

-0.2%

4%

0.0%

-1.1%

1%

MSN % Change

2%

0.6%

0.9%

2%

0.8%

2%

-0.7%

-5.5%

-1.0%

1%

0.5%

-1.3%

Base: 6,235(CY), 5,393(PY)

95

Online Job Search

Table 31: Download mobile content Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

10%

14%

14%

6%

67%

14%

-12.5%

-11.4%

-13.4%

-35.7%

33%

-10.1%

15%

10%

15%

4%

6%

13%

-4.2%

-13.0%

-18.2%

-14.0%

-14.6%

-8.8%

7%

6%

6%

63%

6%

10%

-0.4%

-0.5%

0.4%

55%

-14.8%

3%

Nokia

9%

11%

7%

3%

5%

9%

% Change

6%

8%

6%

-1.6%

5%

6%

Yahoo % Change Rediff % Change Google % Change

Indiatimes

8%

7%

7%

4%

2%

7%

% Change

-7.9%

-10.0%

-3.3%

-11.6%

-5.7%

-7.7%

Mobile9

4%

5%

5%

1%

0.0%

4%

% Change

4%

4%

4%

1%

0.0%

4%

Hutch

5%

3%

3%

3%

0.0%

3%

% Change

4%

1%

2%

2%

-1.2%

2%

Ringtones

4%

3%

2%

0.2%

0.2%

3%

% Change

0.2%

2%

1%

-3.7%

0.0%

0.2%

3%

3%

3%

2%

0.4%

3%

0.0%

2%

0.8%

0.6%

-0.6%

0.0%

2%

3%

4%

0.2%

0.0%

2%

-1.0%

0.9%

4%

-0.1%

-4.0%

0.1%

Airtel % Change Funmaza % Change

Base: 6,125(CY), 4,960(PY)

96

India Online 2007

Table 32: Preferred instant messaging applications Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Yahoo

65%

65%

61%

40%

87%

62%

Google Talk

13%

12%

15%

44%

8%

14%

Rediffbol

11%

9%

12%

5%

2%

11%

MSN

5%

5%

4%

4%

1%

5%

Orkut

2%

2%

1%

1%

0.8%

2%

Meebo

1%

2%

1%

5%

0.0%

1%

Skype

0.8%

0.6%

0.4%

0.0%

0.0%

0.6%

Indiatimes

0.4%

0.4%

1%

0.1%

0.0%

0.5%

AIM

0.1%

0.4%

0.3%

0.2%

0.0%

0.3%

2%

4%

4%

1%

2%

3%

Others

Base: 7,072

97

Online Job Search

Table 33: Download music Website Raaga

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

27%

22%

21%

18%

5%

22%

% Change

9%

8%

6%

7%

-23.2%

5%

Yahoo

8%

12%

8%

9%

61%

11%

-3.9%

-1.2%

-7.2%

-15.3%

32%

-3.1%

4%

6%

6%

50%

8%

8%

-1.4%

0.5%

0.9%

39%

6%

2%

% Change Google % Change Cooltoad % Change Music

6%

4%

5%

2%

2%

5%

0.1%

-8.0%

-1.1%

-0.4%

-2.4%

-2.0%

3%

4%

4%

2%

1%

4%

0.8%

2%

2%

-2.0%

1%

2%

5%

5%

3%

0.3%

1%

4%

-0.6%

2%

-2.7%

-2.2%

0.7%

-0.7%

3%

2%

3%

0.4%

3%

3%

-1.7%

-3.4%

-4.2%

-3.1%

-14.6%

-2.4%

3%

3%

2%

0.6%

0.1%

2%

-0.2%

-0.7%

-2.4%

-4.0%

-0.6%

-0.9%

Tamilsongs

2%

3%

2%

0.0%

2%

2%

% Change

1%

3%

1%

0.0%

2%

2%

% Change Musicindiaonline % Change Rediff % Change Mp3 % Change

Smashits % Change

2%

1%

2%

0.0%

0.9%

2%

0.3%

-0.2%

0.8%

-5.6%

0.3%

0.1%

Base: 6,830(CY), 6,195(PY)

98

India Online 2007

Table 34: Sports content Website Espnstarsports*

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

33%

33%

29%

9%

7%

29%

9%

10%

11%

10%

76%

12%

-3.7%

0.6%

-5.8%

-4.9%

49%

-1.0%

15%

13%

11%

7%

2%

12%

6%

6%

0.3%

-1.2%

-0.9%

3%

3%

6%

7%

58%

2%

9%

-1.3%

4%

6%

52%

0.8%

5%

% Change Yahoo % Change Cricinfo % Change Google % Change Rediff

9%

6%

7%

3%

3%

8%

-1.2%

-4.1%

-8.0%

-3.5%

-30.2%

-2.9%

Sports

4%

6%

5%

0.8%

1%

5%

% Change

1%

3%

4%

-0.1%

-0.1%

2%

Indiatimes

3%

3%

3%

0.6%

1%

3%

% Change

% Change

-4.0%

-5.4%

-5.2%

-4.3%

0.8%

-3.8%

NDTV

4%

2%

2%

0.0%

0.7%

2%

% Change

1%

-2.0%

-5.6%

-1.3%

-0.4%

-1.2%

Tensports

2%

2%

3%

0.2%

3%

2%

% Change

-2.3%

-2.2%

-1.8%

-4.9%

1%

-1.9%

Sify % Change

2%

2%

2%

0.3%

0.0%

2%

-2.2%

-1.6%

-2.0%

-1.9%

-0.1%

-1.7%

Base: 6,682(CY), 6,431(PY)

99

Online Job Search

Table 35: Cinema content Website Yahoo % Change

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

7%

11%

10%

12%

71%

11%

-5.4%

0.8%

-8.7%

-2.4%

58%

-2.1%

Google

7%

5%

9%

59%

6%

10%

% Change

2%

0.0%

5%

48%

5%

5%

Bollywood

7%

6%

5%

0.8%

1%

5%

% Change

3%

-4.4%

2%

-2.8%

-10.4%

-0.1%

PVR Cinemas

6%

5%

6%

2%

0.8%

5%

% Change

2%

-0.4%

2%

-3.2%

-0.8%

0.4%

Rediff % Change Indiafm % Change Cinema % Change

4%

3%

4%

3%

2%

5%

-2.2%

-5.8%

-10.3%

-5.4%

-16.5%

-3.2%

5%

5%

6%

1%

2%

4%

-0.5%

-4.0%

-0.7%

-7.8%

-0.9%

-1.6%

5%

3%

4%

0.8%

2%

4%

0.0%

0.9%

3%

-2.0%

1%

0.3%

Movies

4%

4%

3%

0.9%

0.2%

3%

% Change

2%

3%

2%

0.3%

0.2%

2%

Indiatimes

3%

2%

3%

2%

4%

3%

% Change

-5.2%

-4.6%

-3.3%

-2.1%

2%

-4.0%

3%

4%

3%

2%

0.0%

3%

-0.1%

0.7%

1%

1%

-0.7%

-0.1%

Santabanta % Change

Base: 6,121(CY), 4,857(PY)

100

India Online 2007

Table 36: Most used local language websites (other than English) Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Google

7%

11%

12%

40%

13%

12%

Yahoo

4%

12%

6%

2%

50%

9%

Malayalamanorama

6%

12%

6%

2%

4%

8%

Eeandu

10%

7%

8%

0.0%

4%

7%

Marathiworld

4%

4%

5%

2%

1%

4%

Webduniya

5%

2%

11%

2%

0.3%

4%

Tamilcinema

4%

1%

6%

13%

6%

4%

Webulagam

3%

2%

3%

4%

1%

4%

Thinamalar

6%

3%

4%

0.1%

7%

4%

Jagran

3%

4%

4%

0.0%

0.0%

3%

Base: 1,119

101

Online Job Search

Table 37: Preferred blog sites Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Google

20%

14%

26%

56%

17%

22%

Yahoo

17%

17%

20%

8%

42%

19%

Blogger

13%

13%

10%

8%

9%

11%

Rediff

13%

9%

6%

12%

2%

11%

Ibibo

7%

11%

16%

4%

17%

10%

Blogspot

14%

8%

12%

2%

0.0%

10%

Tagged

0.5%

9%

0.1%

0.0%

0.0%

3%

Hi5

4%

3%

0.2%

0.0%

0.6%

2%

Indiatimes

2%

2%

0.9%

2%

3%

2%

Debonairblog

1%

2%

2%

1%

0.0%

2%

Base: 1,591

102

India Online 2007

Table 38: Preferred astrology website Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Yahoo

17%

23%

21%

14%

77%

21%

Astrology

22%

20%

18%

4%

2%

19%

8%

10%

8%

61%

7%

12%

Rediff

11%

7%

11%

3%

6%

10%

Indiatimes astrospeak

10%

7%

9%

2%

1%

8%

Sarafreder

1%

7%

4%

0.4%

0.0%

3%

MSN

3%

3%

1%

0.9%

1%

3%

Sify

3%

2%

3%

1%

0.1%

3%

Horoscope

3%

2%

1%

6%

0.0%

2%

Astrolife

2%

1%

4%

0.1%

0.0%

2%

Google

Base: 5,697

103

Online Job Search

Table 39: Preferred online learning / education website Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Google

31%

31%

31%

74%

23%

33%

Yahoo

6%

11%

10%

6%

67%

11%

Wikipedia

6%

6%

6%

0.7%

0.8%

5%

Rediff

5%

3%

3%

0.5%

2%

4%

Education

5%

2%

5%

1%

0.1%

4%

W3schools

2%

1%

1%

5%

0.3%

2%

Onlinelearning

1%

1%

2%

0.2%

0.0%

2%

IGNOU

2%

2%

1%

0.0%

0.0%

2%

1%

1%

1%

1%

0.9%

1%

0.7%

2%

1%

0.1%

0.0%

1%

Indiatimes Ebizel

Base: 5,721

104

India Online 2007

Most Used Offline Media Brands Table 40: Favorite TV channels TV Channel

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Star Plus

11%

14%

10%

9%

17%

12%

% Change

0.7%

2%

2%

2%

9%

2%

Discovery

7%

7%

9%

4%

5%

7%

% Change

-1.0%

3%

-1.0%

-2.1%

1%

0.2%

5%

4%

7%

4%

8%

5%

0.5%

0.0%

3%

1%

6%

0.8%

6%

4%

7%

2%

3%

5%

0.9%

-1.2%

-0.5%

-0.1%

-1.0%

0.2%

Sun TV % Change Aajtak % Change NDTV

5%

4%

4%

5%

2%

5%

% Change

1%

0.6%

0.8%

3%

-1.1%

0.1%

HBO % Change Sony % Change Star Movies % Change Zee TV % Change

4%

5%

3%

4%

3%

4%

0.1%

-0.2%

-4.3%

2%

2%

0.1%

4%

5%

2%

4%

6%

4%

-0.3%

-1.1%

-0.5%

-1.7%

4%

-0.6%

3%

4%

3%

5%

2%

3%

0.7%

2%

-0.2%

2%

0.2%

1%

3%

3%

3%

3%

6%

3%

-0.9%

0.3%

0.2%

2%

4%

-0.1%

M TV

3%

3%

3%

8%

5%

3%

% Change

1%

0.4%

-0.9%

3%

-7.8%

0.3%

Base: 9,316(CY), 10,912(PY)

105

Online Job Search

Table 41: Favorite newspapers Newspaper

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

37%

33%

39%

31%

28%

35%

% Change

1%

0.7%

2%

4%

-4.1%

0.6%

The Hindu

18%

19%

20%

26%

15%

19%

% Change

3%

7%

7%

12%

-5.9%

5%

The Hindustan Times

6%

6%

5%

6%

10%

6%

-1.2%

-7.8%

2%

2%

3%

-2.5%

Deccan Chronicle

2%

5%

5%

6%

5%

4%

% Change

2%

4%

3%

3%

2%

3%

Eenadu

4%

1%

3%

2%

0.1%

3%

% Change

2%

-0.6%

0.0%

0.4%

-0.6%

0.5%

Indian Express

3%

3%

2%

0.3%

3%

3%

The Times of India

% Change

% Change

-0.2%

0.3%

-1.9%

-1.6%

-6.2%

-0.7%

Dainik Bhaskar

3%

2%

2%

2%

4%

2%

% Change

1%

-1.6%

-4.5%

1%

3%

-0.5%

The Telegraph

2%

2%

3%

2%

1%

2%

0.3%

-0.2%

2%

-0.5%

0.4%

0.2%

1%

3%

0.8%

4%

0.6%

2%

-0.9%

2%

-1.1%

2%

0.4%

0.2%

% Change Malyalam Manorama % Change The Economic Times % Change

3%

2%

1%

2%

0.4%

2%

0.9%

0.2%

0.3%

2%

-1.3%

0.4%

Base: 9,362(CY), 10,353(PY)

106

India Online 2007

Table 42: Favorite magazines Magazine

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

24%

21%

27%

24%

24%

24%

-4.0%

-7.6%

2%

-10.8%

-5.0%

-5.2%

6%

6%

4%

5%

12%

6%

% Change

0.0%

-4.1%

-1.7%

3%

7%

-0.7%

The Week

5%

5%

5%

5%

6%

5%

% Change

1%

2%

0.5%

2%

0.3%

2%

Sports Star

4%

4%

5%

2%

1%

4%

% Change

2%

3%

3%

0.9%

-9.4%

2%

India Today % Change Reader's Digest

Femina % Change Outlook % Change Digit % Change

4%

4%

6%

3%

6%

4%

-1.9%

-1.0%

-0.3%

1%

-1.9%

-1.1%

5%

3%

5%

5%

2%

4%

0.2%

-3.8%

-2.9%

-2.4%

-1.2%

-1.6%

2%

5%

2%

2%

0.4%

3%

-1.0%

3%

-0.7%

-0.5%

-1.1%

0.2%

Business World

4%

2%

3%

2%

0.5%

3%

% Change

2%

0.1%

2%

0.6%

-0.7%

1%

2%

3%

3%

2%

4%

3%

0.4%

1%

1%

0.3%

3%

0.9%

Film Fare % Change Women's Era

3%

2%

0.4%

1%

2%

2%

% Change

1%

0.8%

-0.2%

1%

-2.0%

0.5%

Base: 7,940(CY), 9,263(PY)

107

Online Job Search

Table 43: Favorite radio channels Radio Channel

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Radio Mirchi

40%

36%

47%

41%

21%

39%

% Change

14%

9%

21%

19%

-6.2%

12%

Red FM

12%

13%

11%

16%

18%

12%

% Change AIR % Change

3%

6%

0.5%

5%

13%

4%

11%

11%

8%

8%

9%

11%

-1.2%

-3.1%

-7.2%

-2.3%

-10.7%

-2.6%

Radio City

11%

11%

9%

9%

8%

10%

% Change

-1.0%

0.5%

-11.0%

-3.7%

-8.2%

-1.9%

Suryan FM

6%

6%

6%

7%

17%

6%

% Change

3%

3%

4%

4%

14%

3%

Big FM*

6%

5%

7%

2%

3%

5%

4%

5%

4%

5%

14%

5%

% Change AIR FM GOLD % Change

-25.7%

-27.9%

-16.3%

-18.0%

-7.6%

-24.0%

AIR FM RAINBOW

3%

5%

3%

4%

1%

4%

% Change

1%

5%

1%

-10.8%

-1.7%

2%

Fever FM*

3%

2%

3%

2%

2%

3%

1%

2%

2%

2%

2%

2%

0.1%

2%

2%

1%

1%

0.7%

% Change World Space % Change

Base: 6,318(CY), 8,730(PY)

108

India Online 2007

Offline Brands Recalled Table 44: TOM recall for brands TOM Brand

Naukri

Monster

Timesjobs

Nokia

8%

9%

8%

% Change

1%

5%

2%

Sony

8%

8%

7%

% Change

3%

4%

Tata

5%

5%

-2.9% 4% -0.3%

% Change LG % Change Reliance % Change Colgate

Google

Yahoo

All Job Users

9%

13%

8%

-5.1%

-0.5%

2%

7%

8%

8%

-0.7%

-2.7%

5%

2%

5%

4%

4%

5%

-0.9%

-0.6%

-3.7%

-3.6%

-2.4%

5%

5%

3%

3%

4%

2%

2%

1%

0.8%

0.6%

3%

3%

3%

4%

3%

3%

-0.4%

0.3%

-0.5%

2%

0.7%

0.0%

3%

3%

3%

2%

1%

3%

0.9%

0.6%

-0.6%

2%

-0.5%

0.7%

HLL

3%

2%

3%

0.7%

5%

3%

% Change

2%

1%

-0.4%

-0.3%

3%

1%

Nike

3%

3%

3%

3%

5%

3%

-0.3%

-0.4%

-1.8%

0.0%

3%

-0.4%

2%

2%

3%

2%

2%

2%

0.3%

-0.5%

0.1%

-0.1%

2%

0.2%

% Change

% Change Samsung % Change Pepsi % Change

2%

2%

1%

2%

2%

2%

-0.5%

-0.7%

-1.6%

-1.4%

0.6%

-0.6%

Base: 10,112(CY), 12,222(PY)

109

Segment Wise Detailed Tables

110

Table 1: Gender breakup Gender

Naukri

Monster

Timesjobs

Google

Yahoo

All Job users

3,942

2,605

1,573

403

265

10,387

Male

80%

81%

81%

80%

77%

80%

Female

20%

19%

19%

20%

23%

20%

Sample Base

Table 2: Age group distribution Age Group

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,942

2,605

1,573

403

265

10,387

13-18 yrs

4%

10%

9%

17%

14%

8%

19-24 yrs

29%

41%

39%

39%

27%

35%

25-35 yrs

48%

33%

38%

32%

33%

40%

36-45 yrs

12%

11%

9%

7%

8%

11%

46-55 yrs

5%

5%

4%

4%

13%

5%

Above 55 yrs

1%

1%

0.8%

0.8%

4%

1%

Sample Base

111

Table 3: City class - by population size City Class

Naukri

Monster

Timesjobs

Sample Base

3,942

2,605

1,573

Upto 1 Lakh

9%

11%

11%

1-5 Lakhs

16%

14%

13%

5-10 Lakhs

27%

30%

Above 10 Lakhs

49%

45%

Google

Yahoo

All Job Users

403

265

10,387

13%

17%

11%

14%

14%

15%

26%

36%

23%

28%

50%

38%

46%

47%

Table 4: City class - by market size City Class Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,942

2,605

1,573

403

265

10,387

Metro

41%

37%

44%

30%

40%

39%

Urban uptowns

15%

15%

11%

12%

13%

14%

Emerging Towns

16%

15%

15%

25%

12%

16%

Others

29%

32%

31%

33%

35%

31%

112

Table 5: City wise distribution Cities

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,942

2,605

1,573

403

265

10,387

Delhi

15%

11%

11%

10%

9%

12%

Mumbai

10%

10%

9%

8%

9%

10%

Bangalore

7%

8%

7%

7%

7%

7%

Hyderabad

6%

7%

7%

4%

4%

6%

Chennai

6%

4%

5%

4%

4%

5%

Kolkata

4%

3%

4%

3%

2%

3%

Pune

3%

3%

4%

2%

2%

3%

Ahmadabad

2%

1%

2%

2%

3%

2% 1%

Sample Base

Lucknow

1%

1%

0.9%

0.5%

0.8%

Coimbatore

0.9%

0.8%

1%

0.2%

2%

1%

Visakhapatanam

0.9%

0.8%

0.7%

2%

0.4%

0.9%

1%

0.5%

0.5%

1%

0.8%

0.8%

Chandigarh Indore

0.8%

1%

0.7%

0.2%

0.4%

0.8%

Nagpur

0.7%

0.7%

0.8%

1%

0.4%

0.8%

Bhopal

0.8%

0.8%

0.4%

0.7%

0.8%

0.7%

Jaipur

0.9%

0.6%

0.5%

1%

0.4%

0.7%

Vadodara

0.8%

0.3%

1%

1%

1%

0.7%

Faridabad

0.8%

0.4%

0.4%

0.0%

0.8%

0.6%

Kochi

0.6%

0.9%

0.3%

0.5%

0.0%

0.6%

Ludhiana

0.6%

0.7%

0.3%

0.7%

0.8%

0.6%

Patna

0.4%

0.6%

0.8%

0.5%

0.0%

0.6%

Surat

0.8%

0.6%

0.4%

0.0%

1%

0.6%

Thiruvanathapuram

0.6%

0.7%

0.5%

2%

0.4%

0.6%

Bhubaneswar

0.7%

0.5%

0.4%

0.5%

0.0%

0.5%

Vijayavada

0.5%

0.4%

0.6%

1%

0.0%

0.5%

Mysore

0.2%

0.6%

0.4%

0.5%

0.0%

0.4%

Agra

0.4%

0.3%

0.1%

0.5%

0.8%

0.3%

Allahabad

0.2%

0.4%

0.1%

0.2%

0.8%

0.3%

Amritsar

0.3%

0.3%

0.3%

0.7%

0.4%

0.3%

Aurangabad

0.3%

0.2%

0.4%

0.0%

0.0%

0.3%

Cuttack

0.2%

0.4%

0.4%

0.0%

0.4%

0.3%

Dehradun

0.3%

0.2%

0.3%

1%

0.0%

0.3%

Goa

0.2%

0.4%

0.2%

0.0%

0.0%

0.3%

Guwahati

0.3%

0.3%

0.0%

0.2%

0.4%

0.3%

kanpur

0.3%

0.5%

0.3%

0.5%

0.4%

0.3%

Madurai

0.3%

0.5%

0.2%

0.2%

0.4%

0.3%

Meerut

0.3%

0.4%

0.3%

0.5%

0.4%

0.3%

Nashik

0.4%

0.3%

0.3%

0.2%

0.0%

0.3%

Rajkot

0.2%

0.4%

0.3%

0.5%

0.4%

0.3%

Ranchi

0.2%

0.3%

0.1%

0.2%

0.8%

0.3%

Tiruchirapalli

0.3%

0.3%

0.5%

0.2%

0.4%

0.3%

Jabalpur

0.2%

0.3%

0.1%

0.0%

0.4%

0.2%

Mangalore

0.3%

0.2%

0.3%

0.0%

0.0%

0.2%

Raipur

0.2%

0.2%

0.2%

0.0%

0.0%

0.2%

Assansol

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Dhanbad

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

Jodhpur

0.2%

0.1%

0.1%

0.2%

0.4%

0.1%

Solapur

0.1%

0.2%

0.1%

0.2%

0.0%

0.1%

113

Cities

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Varanasi

0.1%

0.1%

0.1%

0.0%

0.4%

0.1%

Others from North India

8%

8%

7%

10%

11%

8%

Others from South India

11%

14%

16%

19%

22%

14%

Others from East India

4%

6%

5%

6%

7%

5%

Others from West India

6%

7%

7%

8%

5%

6%

Table 6: Region-wise break-ups Region

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,942

2,605

1,573

403

265

10,387

North

24%

20%

17%

22%

25%

21%

East

11%

13%

12%

8%

9%

11%

South

40%

43%

45%

49%

41%

42%

West

25%

25%

26%

21%

25%

25%

Sample Base

114

Table 7: Preferred language of reading Language

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,942

2,605

1,573

403

265

10,387

English

46%

40%

39%

39%

32%

42%

Hindi

16%

18%

17%

16%

18%

17%

Tamil

6%

6%

9%

6%

14%

7%

Telugu

6%

7%

9%

9%

4%

7%

Marathi

5%

5%

5%

3%

4%

5%

Malayalam

4%

5%

3%

9%

4%

4%

Kannada

2%

5%

4%

3%

5%

4%

Bengali

4%

3%

4%

2%

3%

3%

Gujarati

3%

3%

5%

3%

5%

3%

Oriya

2%

2%

2%

1%

1%

2%

Sample Base

Punjabi

2%

1%

0.9%

3%

3%

2%

Urdu

0.8%

1%

1%

1%

2%

1%

Awadhi

0.9%

0.6%

0.3%

0.8%

0.8%

0.7%

Assamese

0.3%

0.7%

0.2%

0.4%

0.0%

0.4%

Konkani

0.3%

0.5%

0.6%

0.1%

0.3%

0.4%

Marwari

0.2%

0.6%

0.3%

0.5%

0.3%

0.4%

Bhojpuri

0.1%

0.2%

0.2%

0.3%

0.0%

0.2%

Sindhi

0.2%

0.2%

0.2%

0.0%

2%

0.2%

Tulu

0.3%

0.1%

0.5%

0.0%

0.0%

0.2%

Haryanvi

0.1%

0.1%

0.0%

0.2%

0.0%

0.1%

Kashmiri

0.1%

0.1%

0.1%

0.0%

0.0%

0.1%

Maithili

0.1%

0.1%

0.1%

0.0%

1%

0.1%

Bodo

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Bundeli

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Chhattisgarhi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Dogri

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Kanauji

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Kurchi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Manipuri

0.1%

0.0%

0.0%

0.3%

0.0%

0.0%

Magahi

0.0%

0.0%

0.0%

0.2%

0.0%

0.0%

Nepali

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Sanskrit

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Santhali

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Others

0.5%

0.3%

0.1%

3%

0.6%

0.4%

Table 8: Socio economic classification SEC Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,942

2,605

1,573

403

265

10,387

SEC A

34%

23%

24%

21%

16%

27%

SEC B

33%

30%

31%

27%

31%

32%

SEC C

21%

24%

26%

33%

30%

23%

SEC D

9%

17%

13%

11%

14%

12%

SEC E

4%

6%

6%

9%

11%

6%

115

Table 9: Highest educational qualification Education

Naukri

Monster

Timesjobs

3,942

2,605

1,573

7%

13%

9%

College but not Graduate

17%

25%

25%

Grad. & above - gen.

42%

36%

Grad. & above - prof.

34%

26%

Sample Base Up to SSC/HSC

Google

Yahoo

All Job Users

403

265

10,387

15%

18%

10%

24%

28%

22%

42%

37%

41%

40%

24%

24%

14%

29%

Table 10: Occupational break up Occupation

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Sample Base

3,942

2,605

1,573

403

265

10,387

Unemployed

26%

44%

39%

52%

42%

36%

Employed

74%

56%

61%

48%

59%

64%

Table 11: Function / field of occupation Functions

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

2,916

1,427

945

179

135

6,528

17%

14%

14%

20%

12%

15%

Advertising/PR/Media

3%

4%

3%

1%

1%

3%

Finance

9%

8%

11%

10%

10%

9%

Sample Base Marketing/Sales

HR

3%

3%

2%

3%

0.0%

3%

IT/Software

22%

22%

17%

24%

12%

21%

Manufacturing

10%

12%

12%

12%

20%

11%

Administration

10%

9%

14%

6%

15%

11%

4%

5%

3%

3%

4%

4%

Academics Consultancy Others

5%

4%

6%

4%

7%

5%

18%

18%

19%

18%

18%

18%

116

Table 12: Head of the household Head Of The HH

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,942

2,605

1,573

403

265

10,387

Head of the HH

51%

40%

43%

43%

45%

46%

Not head of the HH

49%

60%

57%

57%

55%

54%

Sample Base

Table 13: Monthly family income Income

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,526

2,206

1,327

334

220

8,961

Sample Base Up to 5K

9%

14%

14%

18%

16%

13%

5-10K

21%

28%

29%

24%

28%

25%

10-20K

26%

24%

26%

23%

31%

26%

20-30K

15%

13%

13%

19%

11%

14%

30-50K

14%

8%

8%

5%

6%

10%

50-75K

5%

5%

3%

2%

2%

4%

75-100K

4%

4%

3%

6%

3%

4%

Above 100K

6%

5%

5%

4%

3%

5%

Table 14: Most expensive vehicle owned by the household Vehicle Owned

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,942

2,605

1,573

403

265

10,387

6%

8%

8%

6%

8%

7%

Motor-Cycle/Scooter

44%

45%

43%

46%

44%

45%

Small Car (Up to Rs.4 lakhs)

21%

16%

16%

15%

17%

18%

Mid-Size Car (Rs.4 to 8 lakhs)

8%

9%

6%

9%

4%

8%

Premium/Luxury Car (Above Rs.8 lakhs)

1%

1%

2%

1%

3%

1%

0.8%

0.5%

2%

0.9%

2%

1%

19%

20%

24%

22%

22%

20%

Sample Base Bi-Cycle

Others Don't own a vehicle

117

Table 15: Ownership of credit cards (individually) Credit Card

Naukri

Monster

Timesjobs

Sample Base

Google

Yahoo

All Job Users

3,942

2,605

1,573

403

265

10,387

Single Card

19%

15%

17%

15%

19%

18%

Multiple Cards

19%

12%

13%

13%

10%

15%

No Credit Card

61%

73%

70%

72%

71%

68%

118

Table 16: Household asset ownership Asset

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,942

2,605

1,573

403

265

10,387

Color TV

93%

94%

92%

92%

90%

93%

Mobile Phone

93%

91%

88%

84%

89%

91%

Bank Account

85%

81%

81%

80%

81%

82%

Fridge

78%

77%

73%

69%

69%

76%

Cable TV/DTH

74%

72%

71%

70%

73%

72%

Computer/Laptop

70%

70%

64%

64%

62%

68%

Camera

66%

65%

61%

59%

68%

64%

Landline Phone

62%

63%

60%

60%

64%

61%

Life Insurance

65%

58%

55%

50%

59%

60%

Home

57%

60%

56%

57%

54%

58%

Washing Machine

59%

56%

52%

52%

58%

56%

Music System/DVD/MP3

58%

57%

52%

48%

60%

55%

Debit Card

62%

51%

54%

46%

43%

55%

Credit Card

41%

32%

32%

30%

26%

36%

Fixed Deposits

35%

34%

30%

27%

35%

33%

Med. Insurance/CGHS

36%

31%

29%

29%

29%

32%

Air Conditioner

24%

23%

20%

20%

21%

23%

Microwave

26%

24%

19%

21%

22%

23%

Mutual Funds

25%

20%

21%

11%

14%

21%

Demat Account

24%

16%

18%

11%

13%

19%

Video Camera

19%

18%

19%

18%

27%

19%

Share of Companies

21%

17%

17%

13%

15%

18%

IPod

11%

13%

10%

9%

11%

11%

7%

7%

7%

7%

7%

7%

Sample Base

Chit Fund Deposits

Table 17: Current loan liabilities Loan Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,942

2,605

1,573

403

265

10,387

Home Loan

43%

46%

41%

43%

42%

44%

Car Loan

12%

11%

10%

13%

10%

11%

Two-wheeler Loan

15%

14%

13%

16%

11%

14%

8%

10%

10%

10%

14%

10%

Education Loan Business Loan

3%

4%

3%

5%

5%

3%

Personal Loan

23%

20%

23%

21%

17%

22%

Consumer Durables Other None of Above

3%

2%

3%

5%

0.7%

3%

0.0%

0.3%

0.3%

0.0%

0.0%

0.1%

8%

8%

11%

10%

13%

9%

119

Table 18: Years of experience in using internet Experience Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,942

2,605

1,573

403

265

10,387

Less Than 6 Months

6%

8%

9%

17%

13%

8%

6 Months-1 year

6%

10%

10%

9%

8%

9%

1-2 years

12%

17%

16%

19%

25%

15%

2-5 years

26%

27%

27%

22%

26%

27%

5-6 years

15%

11%

13%

13%

8%

13%

6 years and above

35%

27%

25%

21%

19%

29%

Table 19: Place of accessing internet Place Of Access

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,942

2,605

1,573

403

265

10,387

Home

60%

63%

57%

58%

56%

60%

Place of work

82%

77%

77%

75%

79%

79%

Cyber cafe

51%

55%

51%

52%

44%

51%

7%

7%

6%

5%

4%

7%

Sample Base

In transit

Table 20: Type of internet connection at home Connection Type Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

2,354

1,629

867

251

140

6,151

Regular Dial Up

15%

17%

18%

13%

17%

16%

Broadband Dial Up

27%

26%

25%

27%

26%

27%

24 Hrs Broadband

34%

33%

32%

29%

25%

33%

Mobile Connection

6%

6%

6%

7%

6%

6%

Wi Fi Connection

2%

0.8%

0.8%

4%

1%

1%

Cable

9%

10%

11%

9%

10%

9%

Lease/Dedicated line

0.5%

0.3%

1%

0.0%

2%

0.5%

Others

1%

1%

2%

6%

0.1%

2%

Don't Know

6%

6%

5%

5%

14%

6%

120

Table 21: Type of internet connection at office Connection Type

Naukri

Monster

Timesjobs

Google

3,308

2,022

1,240

6%

5%

7%

Broadband Dial Up

23%

23%

24 Hrs Broadband

35%

Mobile Connection

1%

Wi Fi Connection Cable

Sample Base Regular Dial Up

Lease/Dedicated line Others Don't Know

Yahoo

All Job Users

288

204

8,342

7%

10%

6%

26%

24%

20%

24%

33%

29%

34%

30%

33%

2%

1%

2%

1%

2%

2%

3%

2%

3%

2%

3%

6%

5%

7%

7%

6%

6%

10%

7%

6%

2%

6%

8%

2%

2%

2%

2%

0.7%

2%

15%

19%

20%

20%

24%

18%

Table 22: Service provider subscribed to at home Service Provider Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

2,354

1,629

867

251

140

6,151

BSNL/Sancharnet

33%

34%

37%

36%

31%

35%

Airtel/Bharti

20%

18%

17%

18%

14%

18%

VSNL / Tata

9%

10%

11%

6%

10%

10%

Local Cable Operator

9%

9%

9%

6%

11%

9%

Sify

7%

6%

5%

7%

6%

6%

Reliance

6%

4%

5%

4%

10%

5%

MTNL

5%

5%

5%

7%

3%

5%

0.2%

0.2%

0.0%

0.0%

1%

0.2%

Others

6%

8%

8%

13%

5%

7%

Don't Know

4%

6%

4%

4%

8%

5%

Spectranet

Table 23: Service provider subscribed to at office Service Provider

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,308

2,022

1,240

288

204

8,342

BSNL/Sancharnet

26%

27%

28%

26%

30%

27%

Airtel/Bharti

19%

17%

16%

9%

12%

17%

VSNL / Tata

Sample Base

12%

10%

11%

16%

12%

11%

Reliance

7%

6%

5%

3%

8%

6%

Sify

5%

4%

5%

7%

5%

4%

Local Cable Operator

4%

4%

5%

6%

3%

4%

MTNL

4%

4%

4%

5%

4%

4%

0.4%

0.3%

0.4%

0.6%

0.0%

0.3%

8%

8%

7%

7%

8%

8%

17%

20%

19%

22%

18%

19%

Spectranet Others Don't Know

121

Table 24: Frequency of accessing internet from home Frequency Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

2,277

1,575

840

238

131

5,935

Over 5 times a Day

27%

26%

26%

24%

27%

26%

2-5 times a Day

26%

28%

27%

36%

20%

28%

Once Daily

33%

31%

31%

27%

32%

31%

9%

9%

10%

8%

13%

9%

Once In 2-3 Days Once a Week

4%

4%

4%

3%

8%

4%

1-3 times a Month

0.7%

0.3%

0.8%

1%

0.0%

0.7%

Once in More than a Month

0.3%

2%

0.9%

0.2%

0.0%

0.7%

Table 25: Frequency of accessing internet from office Frequency

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,050

1,795

1,115

252

177

7,526

Over 5 times a Day

48%

37%

42%

38%

29%

42%

2-5 times a Day

22%

24%

22%

31%

21%

23%

Once Daily

20%

26%

21%

20%

31%

23%

Once In 2-3 Days

5%

6%

9%

6%

7%

6%

Once a Week

4%

4%

4%

3%

7%

4%

1-3 times a Month

0.7%

1%

2%

2%

2%

1%

Once in More than a Month

0.7%

2%

0.7%

1%

3%

1%

Sample Base

Table 26: Time of the day accessing internet from home Time Slot Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

2,233

1,535

823

234

129

5,806

Before 9.00 AM

5%

4%

4%

7%

6%

5%

9.00 AM-12.00 Noon

6%

6%

7%

12%

9%

7%

12.00 Noon - 3.00 PM

5%

5%

7%

7%

10%

6%

3.00 PM-6.00 PM

4%

7%

6%

8%

10%

5%

6.00 PM - 9.00 PM

18%

19%

15%

24%

28%

18%

9.00 PM - 12.00 Midnight

40%

37%

36%

21%

21%

37%

After 12.00 Midnight

3%

3%

5%

4%

4%

4%

Throughout the Day

18%

19%

21%

18%

13%

19%

122

Table 27: Time of the day accessing internet from office Time Slot

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,055

1,795

1,120

2%

2%

2%

253

183

7,541

3%

0.9%

2%

9.00 AM-12.00 Noon

21%

20%

18%

27%

24%

21%

12.00 Noon - 3.00 PM

19%

3.00 PM-6.00 PM

11%

22%

22%

21%

24%

20%

13%

14%

16%

19%

13%

6.00 PM - 9.00 PM 9.00 PM - 12.00 Midnight

7%

8%

8%

5%

8%

7%

3%

5%

5%

2%

3%

4%

After 12.00 Midnight

1%

2%

2%

1%

3%

1%

Throughout the Day

36%

28%

31%

25%

20%

32%

Sample Base Before 9.00 AM

Table 28: Duration of internet usage from home Time Spent

Naukri

Monster

Sample Base

Timesjobs

Google

Yahoo

All Job Users

2,255

1,562

832

238

130

5,882

Less than 30 Minutes

13%

11%

12%

13%

14%

12%

30 to 60 Minutes

29%

26%

23%

28%

28%

27%

1-2 Hours

35%

34%

36%

37%

34%

35%

2-5 Hours

18%

22%

21%

19%

18%

20%

5-8 Hours

3%

4%

5%

3%

3%

3%

More than 8 Hours

2%

3%

3%

0.4%

4%

3%

Table 29: Duration of internet usage from office Time Spent

Naukri

Monster

Timesjobs

Sample Base

Google

Yahoo

All Job Users

2,987

1,745

1,083

245

176

7,362

Less than 30 Minutes

19%

18%

18%

13%

24%

19%

30 to 60 Minutes

22%

26%

26%

24%

29%

24%

1-2 Hours

26%

25%

26%

34%

29%

26%

2-5 Hours

17%

17%

15%

17%

12%

17%

5-8 Hours

9%

9%

8%

6%

2%

8%

More than 8 Hours

7%

7%

7%

7%

5%

7%

123

Table 30: Duration of internet usage during weekdays Time Spent

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Sample Base

3,541

2,378

1,409

361

228

9,329

7%

6%

7%

7%

6%

6%

30 to 60 Minutes

19%

15%

18%

19%

17%

18%

1-2 Hours

32%

33%

31%

32%

34%

32%

2-5 Hours

26%

29%

25%

25%

29%

27%

5-8 Hours

8%

8%

8%

11%

4%

8%

More than 8 Hours

9%

10%

10%

6%

10%

9%

Less than 30 Minutes

Table 31: Duration of internet usage during weekends Time Spent

Naukri

Monster

Timesjobs

Sample Base

Google

Yahoo

All Job Users

3,209

2,029

1,235

308

204

8,250

Less than 30 Minutes

10%

8%

8%

12%

11%

10%

30 to 60 Minutes

16%

12%

16%

17%

15%

15%

1-2 Hours

32%

30%

30%

26%

33%

30%

2-5 Hours

24%

28%

24%

24%

18%

25%

5-8 Hours

9%

12%

11%

10%

16%

10%

More than 8 Hours

9%

10%

12%

11%

8%

10%

Table 32: Duration of PC usage from home Time Spent

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Sample Base

2,487

1,684

893

251

140

6,408

9%

8%

9%

8%

9%

9%

30 to 60 Minutes

22%

19%

17%

17%

25%

20%

1-2 Hours

39%

36%

37%

33%

33%

37%

2-5 Hours

18%

25%

22%

34%

21%

22%

5-8 Hours

7%

5%

9%

5%

7%

7%

More than 8 Hours

5%

6%

7%

4%

6%

6%

Less than 30 Minutes

124

Table 33: Duration of PC usage from office Time Spent

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Sample Base

3,160

1,830

1,148

268

189

7,765

Less than 30 Minutes

4%

5%

5%

7%

2%

4%

30 to 60 Minutes

7%

8%

6%

8%

12%

7%

1-2 Hours

12%

17%

16%

21%

28%

15%

2-5 Hours

21%

21%

20%

20%

18%

21%

5-8 Hours

31%

26%

29%

23%

27%

29%

More than 8 Hours

26%

23%

23%

20%

14%

24%

Table 34: Time spent by internet users on watching TV Time Spent

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Sample Base

3,508

2,320

1,389

362

225

9,187

Less than 30 Minutes

15%

17%

14%

18%

17%

15%

30 to 60 Minutes

29%

27%

29%

23%

27%

28%

1-2 Hours

44%

41%

43%

45%

41%

43%

2-5 Hours

11%

14%

13%

13%

12%

12%

5-8 Hours

1%

0.9%

1%

1%

1%

1%

0.5%

0.2%

0.6%

0.3%

2%

0.5%

More than 8 Hours

Table 35: Time spent by internet users on reading newspaper Time Spent

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Sample Base

3,573

2,357

1,427

367

230

9,394

Less than 30 Minutes

48%

45%

44%

51%

48%

46%

30 to 60 Minutes

41%

42%

44%

39%

37%

41%

1-2 Hours

11%

12%

12%

8%

13%

11%

2-5 Hours

0.7%

1%

0.4%

1%

0.5%

0.8%

5-8 Hours

0.1%

0.2%

0.1%

0.3%

0.4%

0.1%

More than 8 Hours

0.1%

0.1%

0.1%

0.4%

0.8%

0.1%

125

Table 36: Time spent by internet users on listening to radio Time Spent

Naukri

Monster

Timesjobs

Sample Base

Google

Yahoo

All Job Users

2,430

1,575

1,025

242

155

6,367

Less than 30 Minutes

46%

43%

45%

45%

33%

45%

30 to 60 Minutes

28%

26%

24%

26%

30%

27%

1-2 Hours

18%

20%

21%

21%

28%

19%

2-5 Hours

5%

6%

7%

7%

6%

6%

5-8 Hours

1%

2%

2%

0.7%

2%

2%

More than 8 Hours

1%

3%

2%

1%

2%

2%

Table 37: Professional activities Activity

Naukri

Monster

Timesjobs

Sample Base

3,942

2,605

1,573

Job Search

100%

100%

100%

Emailing - work related

89%

85%

86%

Instant messaging

66%

71%

68%

Search work related info

58%

52%

Check business travel info.

33%

Check business/Financial news

34%

Business/prof. networking Look for Seminar/workshops None of the Above

Google

Yahoo

All Job Users

403

265

10,387

100%

100%

100%

79%

82%

86%

78%

82%

70%

51%

45%

42%

54%

28%

30%

36%

39%

32%

30%

33%

26%

23%

32%

30%

27%

27%

21%

26%

28%

26%

25%

28%

19%

27%

26%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

126

Table 38: Personal activities Activity

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,942

2,605

1,573

403

265

10,387

Emailing - personal

93%

90%

89%

84%

86%

90%

Check news

68%

68%

67%

79%

84%

70%

Check Sports

66%

68%

68%

79%

81%

68%

Chatting

60%

66%

64%

59%

59%

62%

Matrimonial search

59%

62%

59%

70%

73%

61%

Dating/Friendship

58%

61%

59%

69%

74%

60%

Astrology

52%

54%

53%

72%

74%

55%

Social networking/communities

50%

53%

50%

69%

69%

53%

Search for product information

47%

45%

45%

38%

33%

45%

Check personal travel info.

50%

41%

42%

37%

49%

45%

Share pictures

40%

46%

41%

34%

41%

42%

Check hobby related info

34%

34%

33%

26%

30%

33%

Check health & lifestyle info

31%

32%

35%

29%

35%

32%

Check cinema content

28%

31%

31%

28%

31%

30%

0.3%

0.3%

0.3%

2%

0.8%

0.4%

Sample Base

None of the above

Table 39: Downloading activities Activity Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,942

2,605

1,573

403

265

10,387

Music

65%

69%

68%

76%

81%

68%

Online games

60%

63%

61%

76%

79%

63%

Mobile contents

56%

62%

60%

73%

77%

60%

Educational / Learning material

53%

56%

55%

75%

75%

57%

Screensavers/wallpapers

43%

53%

51%

44%

53%

48%

Movies

28%

35%

31%

34%

31%

32%

Adult content

17%

19%

20%

21%

26%

19%

None of the above

11%

8%

9%

5%

6%

9%

127

Table 40: E-commerce related activities Activity

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,910

2,559

1,551

400

262

10,263

E-greetings

63%

64%

61%

58%

55%

62%

Check financial info

54%

54%

53%

70%

69%

55%

Check real estate info

46%

46%

44%

66%

68%

48%

Net banking

40%

30%

32%

25%

24%

34%

Book train tickets

34%

30%

30%

21%

38%

31%

Buy non-travel products

30%

24%

23%

19%

19%

26%

Online bill payment

29%

22%

23%

21%

24%

25%

Book air tickets

30%

20%

22%

24%

18%

24%

Net telephony

13%

15%

16%

12%

17%

14%

Online stock trading

18%

12%

13%

9%

10%

14%

Book hotels

8%

9%

10%

11%

11%

9%

None of these

9%

9%

10%

8%

9%

9%

Sample Base

Table 41: Online shopping Online Shopping

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,942

2,605

1,573

403

265

10,387

Searched only

39%

49%

48%

55%

52%

45%

Both searched and bought

53%

41%

42%

36%

39%

46%

8%

10%

9%

9%

9%

9%

Sample Base

Neither searched nor bought

Table 42: Response to online marketing stimulus Response Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,161

2,037

1,226

303

180

8,130

Clicked a banner ad

50%

49%

46%

49%

39%

48%

Participated in an online contest

47%

44%

43%

42%

24%

44%

Clicked a sponsored search ad

38%

39%

38%

37%

29%

37%

Bid/Bought in an Online auction

24%

24%

24%

22%

21%

24%

Bought in a special promotion / deal

22%

23%

22%

17%

20%

22%

Clicked a product/service e-mailer

16%

15%

15%

12%

10%

15%

None of the above

23%

27%

27%

24%

32%

26%

128

Table 43: Blogging activities Activity Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,942

2,605

1,573

403

265

10,387

Check / read blogs at least once a week

24%

25%

26%

25%

31%

25%

Check / read blogs less than once a week

5%

4%

4%

4%

2%

4%

Comment on blog post at least once a week

10%

11%

11%

11%

13%

11%

Comment on blog post less than once a week

3%

3%

3%

3%

4%

3%

Have a blog site of my own None of the above

7%

7%

6%

8%

11%

7%

68%

67%

65%

68%

62%

67%

Table 44: Member of an online community Membership

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Sample Base

3,942

2,605

1,573

403

265

10,387

Not-members

60%

55%

59%

53%

57%

57%

Members

41%

45%

41%

47%

43%

43%

129

Table 45: Membership by type of online community Membership

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Sample Base

3,942

2,605

1,573

403

265

10,387

Not a member of any online community

60%

55%

59%

53%

57%

57%

Alumni & Schools

8%

6%

7%

7%

3%

7%

Computers & Internet

5%

7%

6%

7%

5%

6%

Romance & Relationships

4%

6%

5%

6%

3%

5%

Business / Professional community

4%

3%

3%

1%

7%

3%

Music

3%

2%

3%

2%

3%

3%

Games

2%

3%

3%

2%

3%

3%

Schools & Education

2%

4%

2%

3%

3%

3%

Individuals

2%

2%

2%

2%

0.9%

2%

Arts & Entertainment

2%

2%

2%

3%

2%

2%

Cultures & Community

2%

1%

2%

3%

3%

2%

Company

2%

2%

2%

1%

1%

2%

Religion & Beliefs

1%

0.8%

0.3%

0.3%

2%

0.9%

Travel

1%

0.6%

0.5%

0.6%

2%

0.9%

Health, Wellness & Fitness

0.6%

0.8%

0.6%

2%

0.1%

0.7%

Science & History

0.7%

0.9%

0.4%

1%

0.6%

0.7%

Automotive

0.6%

0.9%

0.1%

0.2%

0.4%

0.6%

Family & Home

0.5%

0.7%

0.8%

0.5%

2%

0.6%

Fashion & Beauty

0.6%

0.5%

0.4%

0.3%

2%

0.5%

Countries & Regional

0.4%

0.5%

0.3%

0.7%

0.0%

0.4%

Hobbies & Crafts

0.5%

0.4%

0.3%

0.4%

0.3%

0.4%

Recreation & Sports

0.1%

0.3%

0.2%

2%

0.7%

0.3%

Cities & Neighborhoods

0.2%

0.1%

0.2%

0.0%

0.6%

0.2%

Gay, Lesbian & Bi

0.2%

0.2%

0.1%

0.0%

0.1%

0.2%

Government & Politics

0.1%

0.1%

0.3%

0.5%

0.0%

0.2%

Pets & Animals

0.1%

0.3%

0.4%

0.5%

0.0%

0.2%

Food, Drink & Wine

0.1%

0.1%

0.0%

0.2%

0.0%

0.1%

Table 46: Usage of other language websites Language

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,942

2,605

1,573

403

265

10,387

Use other language websites

13%

12%

14%

18%

17%

13%

Use only English websites

87%

88%

86%

82%

83%

87%

Sample Base

130

Table 47: Online activities desired in other languages Activity Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,942

2,605

1,573

403

265

10,387

Email

60%

67%

68%

62%

70%

64%

Chatting

45%

51%

52%

50%

58%

48%

Entertainment

44%

48%

49%

46%

48%

47%

Search information

31%

37%

36%

41%

35%

34%

Online news

32%

33%

34%

37%

36%

33%

Online learning / education

30%

35%

31%

35%

32%

33%

Astrology

25%

25%

26%

26%

25%

25%

Online shopping

20%

21%

20%

20%

17%

20%

Travel related information

19%

16%

17%

17%

21%

18%

Matrimony

15%

16%

17%

17%

17%

16%

Blog

12%

13%

13%

10%

11%

13%

Not Interested

21%

20%

18%

15%

11%

19%

Table 48: Problems faced while surfing the internet Problems Faced

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,942

2,605

1,573

403

265

10,387

Slow website opening

61%

65%

62%

62%

53%

62%

Virus / spyware

55%

49%

49%

50%

35%

52%

Spam / junk mails

56%

47%

48%

46%

34%

50%

Unsolicited ads/pop-ups

49%

44%

43%

41%

24%

45%

Difficult to connect

33%

39%

36%

37%

32%

35%

Lack of response to queries

28%

30%

27%

27%

23%

28%

Cumbersome navigation

Sample Base

13%

13%

15%

13%

7%

13%

Lack of local language content

8%

9%

10%

9%

12%

9%

Never faced any problem

7%

8%

9%

8%

10%

8%

Others

1%

2%

2%

2%

4%

2%

131

Table 49: Top of mind unaided recall - all websites Website Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,860

2,553

1,548

395

261

10,185

Google

30%

32%

31%

52%

12%

31%

Yahoo

28%

29%

28%

26%

65%

29%

Rediff

13%

9%

10%

5%

7%

11%

Orkut

4%

6%

5%

5%

1%

4%

Gmail

3%

3%

4%

1%

1%

3%

Hotmail

2%

1%

2%

0.1%

1%

2%

Indiatimes

1%

0.6%

1%

0.3%

1%

1%

Contest2win

0.7%

0.3%

0.5%

0.0%

0.0%

0.6%

MSN

0.5%

0.7%

0.4%

0.4%

0.8%

0.5%

1%

0.1%

0.1%

0.0%

0.0%

0.5%

Sify

0.5%

0.3%

0.4%

0.4%

0.7%

0.5%

Ebay

0.7%

0.1%

0.3%

0.0%

0.0%

0.4%

Moneycontrol

0.4%

0.2%

0.1%

0.0%

0.0%

0.4%

Wikipedia

0.2%

0.8%

0.0%

0.1%

0.0%

0.4%

Microsoft

0.3%

0.6%

0.3%

0.4%

0.0%

0.4%

Funmaza

0.0%

2%

0.0%

0.0%

0.0%

0.4%

India

0.5%

0.3%

0.3%

0.0%

1%

0.4%

Freshersworld

0.0%

0.0%

0.0%

0.0%

0.0%

0.3%

Nokia

0.2%

0.5%

0.1%

0.0%

0.7%

0.3%

You tube

0.3%

0.1%

1%

0.0%

0.1%

0.3%

Cricinfo

0.0%

0.3%

0.2%

0.0%

0.0%

0.2%

Espnstar

0.1%

0.4%

0.3%

0.2%

0.0%

0.2%

Howstuffworks

0.3%

0.2%

0.2%

0.0%

0.0%

0.2%

ICICIDirect

0.2%

0.1%

0.3%

0.0%

0.0%

0.2%

Monster

0.0%

0.8%

0.0%

0.0%

0.0%

0.2%

NDTV

0.3%

0.1%

0.2%

0.0%

0.0%

0.2%

Raaga

0.0%

0.3%

0.0%

0.0%

0.0%

0.2%

Santabanta

0.2%

0.2%

0.3%

0.4%

0.0%

0.2%

Sharekhan

0.6%

0.0%

0.0%

0.0%

0.0%

0.2%

Timesjob

0.1%

0.0%

1%

0.1%

0.0%

0.2%

WWE

0.1%

0.6%

0.0%

0.0%

0.0%

0.2%

Ebizel

0.3%

0.3%

0.1%

0.0%

0.0%

0.2%

India games

0.0%

0.5%

0.3%

0.0%

0.0%

0.2%

Bharatmatrimony

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Economictimes

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

Hi5

0.1%

0.0%

0.2%

0.0%

0.0%

0.1%

Hpindia

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

ICICIbank

0.2%

0.2%

0.0%

0.0%

0.0%

0.1%

Indiafm

0.1%

0.0%

0.3%

0.0%

0.0%

0.1%

IRCTC

0.0%

0.0%

0.8%

0.0%

0.0%

0.1%

Manoramaonline

0.1%

0.0%

0.0%

1%

0.0%

0.1%

NSEindia

0.0%

0.1%

0.1%

0.0%

0.5%

0.1%

Reliance

0.1%

0.1%

0.1%

0.0%

0.0%

0.1%

Sony

0.1%

0.2%

0.2%

0.0%

0.0%

0.1%

Timesofindia

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Makemytrip

0.1%

0.3%

0.0%

0.0%

0.0%

0.1%

Zapak

0.0%

0.1%

0.2%

0.0%

0.4%

0.1%

123Greetings

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Amazon

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Naukri

132

Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

BBC

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

BSNL

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

CBSE

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Download

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

HDFC

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Indiabulls

0.0%

0.0%

0.3%

0.0%

0.0%

0.0%

Indiainfoline

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Indiamart

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indianexpress

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indianrailways

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indya

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Samachar

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Shaadi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

VSNL

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Rcm business

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Yatra

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Mail2 web

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Airtel

0.0%

0.0%

0.0%

0.4%

0.0%

0.0%

Others

10%

9%

10%

7%

8%

10%

133

Table 50: Most used website - all websites Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,908

2,585

1,561

402

264

10,306

Google

31%

30%

30%

53%

12%

30%

Yahoo

26%

27%

28%

22%

71%

27%

Rediff

13%

11%

11%

5%

3%

12%

Orkut

6%

9%

6%

6%

4%

7%

Gmail

5%

5%

4%

3%

1%

4%

Sample Base

Hotmail Indiatimes Naukri

1%

1%

2%

0.7%

1%

1%

0.7%

0.9%

1%

0.4%

0.5%

0.9%

2%

0.2%

0.2%

0.0%

0.0%

0.7%

Wikipedia

0.3%

0.9%

0.5%

4%

0.0%

0.7%

Sify

0.3%

0.4%

0.8%

0.4%

0.0%

0.5%

Moneycontrol

0.6%

0.3%

0.3%

0.1%

0.0%

0.4%

MSN

0.4%

0.2%

0.5%

0.1%

0.1%

0.4%

Ebay

0.4%

0.2%

0.5%

0.0%

0.0%

0.3%

Icicidirect

0.4%

0.2%

0.1%

0.0%

0.1%

0.3%

Contest2win

0.4%

0.4%

0.5%

0.0%

0.0%

0.3%

Download

0.2%

0.0%

0.7%

0.0%

0.0%

0.2%

Icicibank

0.2%

0.4%

0.1%

0.0%

0.0%

0.2%

Monster

0.0%

0.8%

0.1%

0.0%

0.0%

0.2%

Nseindia

0.6%

0.0%

0.1%

0.0%

0.5%

0.2%

Santabanta

0.2%

0.2%

0.1%

0.0%

0.0%

0.2%

Timesjob

0.0%

0.1%

0.7%

0.0%

0.0%

0.2%

WWE

0.0%

0.6%

0.1%

0.0%

0.0%

0.2%

Youtube

0.1%

0.1%

0.5%

0.0%

0.1%

0.2%

Espnstar

0.1%

0.1%

0.2%

0.2%

0.0%

0.1%

Raaga

0.1%

0.1%

0.2%

0.1%

0.0%

0.1%

Sharekhan

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

Bseindia

0.1%

0.2%

0.3%

0.0%

0.0%

0.1%

12%

11%

12%

6%

7%

12%

Others

Table 51: Preferred website for emailing Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,942

2,605

1,573

403

265

10,387

Yahoo

49%

55%

49%

58%

83%

52%

Gmail

21%

21%

22%

21%

7%

21%

Rediff

20%

17%

19%

15%

5%

19%

6%

4%

6%

5%

2%

5%

0.8%

0.7%

1%

0.8%

0.5%

1%

Sify

1%

0.8%

1%

1%

0.4%

1%

Sancharnet/BSNL

1%

0.8%

0.5%

0.0%

2%

0.7%

VSNL

0.4%

0.4%

0.3%

0.0%

2%

0.5%

AOL

0.1%

0.0%

0.1%

0.1%

0.0%

0.1%

Lycos

0.2%

0.2%

0.0%

0.0%

0.0%

0.1%

Sample Base

Hotmail Indiatimes

134

Table 52: Multiple user shares of email websites Website Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,942

2,605

1,573

403

265

10,387

Yahoo

89%

92%

88%

87%

94%

90%

Gmail

64%

63%

61%

66%

33%

62%

Rediff

62%

57%

62%

57%

40%

60%

Hotmail

40%

35%

37%

30%

27%

37%

Indiatimes

20%

18%

19%

12%

10%

19%

Sify

13%

16%

12%

11%

10%

14%

Sancharnet/BSNL

7%

6%

7%

8%

9%

8%

VSNL

4%

4%

5%

7%

7%

4%

AOL

3%

3%

3%

2%

3%

3%

Lycos

2%

3%

3%

1%

0.5%

2%

Others

4%

5%

5%

4%

3%

4%

Table 53: No. of email accounts No. of email a/c Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,942

2,605

1,573

403

265

10,387

1 email id

11%

12%

14%

16%

25%

13%

2 email ids

26%

26%

27%

28%

28%

27%

3 email ids

29%

28%

27%

29%

27%

28%

4 email ids

19%

17%

18%

14%

9%

17%

5 or more email ids

15%

16%

15%

12%

12%

15%

3.1

3.1

3

2.9

2.7

3

Average email ids

135

Table 54: Preferred website for mobile content Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

2,189

1,549

903

291

203

6,125

Yahoo

10%

14%

14%

6%

67%

14%

Rediff

15%

10%

15%

4%

6%

13%

Google

7%

6%

6%

63%

6%

10%

Nokia

9%

11%

7%

3%

5%

9%

Indiatimes

8%

7%

7%

4%

2%

7%

Mobile9

4%

5%

5%

1%

0.0%

4%

Hutch

5%

3%

3%

3%

0.0%

3%

Ringtones

4%

3%

2%

0.2%

0.2%

3%

Airtel

3%

3%

3%

2%

0.4%

3%

Funmaza

2%

3%

4%

0.2%

0.0%

2%

Mobango

2%

3%

2%

1%

0.0%

2%

Sify

2%

1%

1%

3%

3%

2%

Sample Base

Zedge

2%

2%

2%

0.0%

2%

2%

Sonyericsson

0.9%

2%

0.4%

1%

0.3%

1%

Games

0.7%

0.6%

2%

2%

0.1%

0.9%

Santabanta

0.5%

1%

2%

0.0%

0.0%

0.8%

1%

0.5%

1%

0.2%

0.0%

0.7%

Cooltoad Masti4India

0.9%

0.2%

2%

0.1%

0.0%

0.7%

Mobileringtones

1%

0.6%

0.7%

0.0%

0.0%

0.7%

R World

1%

0.3%

1%

0.0%

0.0%

0.7%

Download

0.9%

0.8%

0.4%

0.0%

0.0%

0.6%

Freeringtones

0.6%

0.9%

0.2%

0.4%

0.0%

0.6%

Tagtag

0.7%

1%

0.3%

0.2%

0.0%

0.6%

Motozone

0.7%

0.3%

2%

0.3%

0.0%

0.6%

Mauj

0.5%

0.2%

0.5%

0.0%

1%

0.5%

MSN

0.3%

0.1%

0.3%

0.3%

0.8%

0.4%

Papuyaar

0.2%

0.7%

0.2%

0.0%

0.0%

0.4%

Samsungmobile

0.1%

1%

0.3%

0.7%

0.0%

0.4%

Zapak

0.5%

0.6%

0.3%

0.0%

0.0%

0.4%

Getjar

0.2%

0.8%

0.4%

0.0%

0.0%

0.4%

Cellebrum

0.2%

0.4%

0.1%

0.0%

0.5%

0.3%

Hungama

0.2%

0.3%

0.3%

0.0%

0.0%

0.3%

Raaga

0.2%

0.1%

0.6%

0.1%

0.0%

0.2%

Idea

0.3%

0.2%

0.5%

0.0%

0.0%

0.2%

BSNL

0.1%

0.1%

0.3%

1%

0.0%

0.2%

Apniisp

0.1%

0.2%

0.2%

0.0%

0.0%

0.2%

Indiafm

0.2%

0.2%

0.1%

0.1%

0.1%

0.1%

Dotsis

0.1%

0.2%

0.1%

0.0%

0.0%

0.1%

Others

14%

16%

14%

5%

6%

14%

136

Table 55: Preferred website for sports Website

Timesjobs

Google

Yahoo

All Job Users

1,672

959

316

214

6,682

33%

29%

9%

7%

29%

9%

10%

11%

10%

76%

12%

Cricinfo

15%

13%

11%

7%

2%

12%

Google

3%

6%

7%

58%

2%

9%

Rediff

9%

6%

7%

3%

3%

8%

Sports

4%

6%

5%

0.8%

1%

5%

Indiatimes

3%

3%

3%

0.6%

1%

3%

NDTV

4%

2%

2%

0.0%

0.7%

2%

Tensports

2%

2%

3%

0.2%

3%

2%

Sify

2%

2%

2%

0.3%

0.0%

2%

Cricketnext

2%

2%

2%

0.7%

0.4%

2%

WWE

2%

2%

2%

2%

0.9%

2%

Sample Base Espnstarsports Yahoo

MSN

Naukri

Monster

2,458 33%

1%

2%

0.8%

0.0%

0.4%

1%

BBC Sports

0.8%

0.9%

0.5%

0.3%

0.0%

0.7%

Timesofindia

0.7%

0.6%

2%

0.0%

0.0%

0.7%

DD Sports

0.3%

0.3%

2%

0.0%

0.0%

0.5%

Khel

0.6%

0.5%

0.6%

0.2%

0.0%

0.5%

Iccworldcup

0.6%

0.5%

0.9%

0.0%

0.2%

0.5%

CNN

0.5%

0.3%

1%

0.0%

0.0%

0.5%

Cricbuzz

0.5%

0.2%

0.3%

0.0%

0.0%

0.3%

Zeesports

0.4%

0.2%

0.1%

0.0%

0.0%

0.2%

8%

8%

7%

8%

3%

8%

Others

137

Table 56: Preferred website for travel products Website Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

2,386

1,456

851

273

193

6,130

Yatra

17%

18%

22%

14%

4%

16%

Makemytrip

20%

18%

14%

2%

2%

16%

IRCTC

18%

13%

15%

4%

7%

14%

Google

7%

7%

11%

62%

9%

12%

Yahoo

5%

8%

5%

8%

64%

9%

Rediff

4%

5%

4%

0.5%

5%

5%

Indiatimes

3%

3%

2%

0.7%

5%

3%

Travel

2%

3%

3%

0.7%

1%

3%

Travelguru

4%

2%

3%

0.1%

0.1%

2%

Cleartrip

2%

1%

3%

0.0%

0.0%

2%

Airdeccan

3%

1%

0.8%

0.0%

0.2%

2%

Airindia

1%

0.9%

0.1%

1%

0.0%

0.9%

Sify

0.7%

0.1%

1%

0.0%

1%

0.8%

Travel India

0.6%

1%

0.7%

0.0%

0.0%

0.8%

Jetairways

0.5%

0.7%

1%

1%

0.1%

0.7%

MSN

0.3%

0.1%

0.4%

0.0%

0.0%

0.7%

Tours

0.9%

0.6%

0.6%

0.0%

0.0%

0.7%

Rajtravels

0.3%

1%

1%

0.0%

0.0%

0.7%

Goair

0.9%

0.2%

0.1%

0.0%

0.0%

0.4%

Indiatravels

0.3%

0.7%

0.6%

0.0%

0.0%

0.4%

Spicejet

0.4%

0.8%

0.3%

0.2%

0.8%

0.4%

Indianairlines

0.5%

0.3%

0.1%

0.6%

0.0%

0.3%

Incredibleindia

0.3%

0.6%

0.4%

0.0%

0.0%

0.3%

Hotels

0.2%

0.6%

0.5%

0.0%

0.0%

0.3%

Flykingfisher

0.1%

0.6%

0.1%

0.0%

0.0%

0.2%

Travelocity

0.1%

0.0%

0.4%

0.0%

0.0%

0.2%

KSRTC

0.2%

0.1%

0.2%

0.0%

0.0%

0.1%

Sitatours

0.0%

0.0%

0.3%

0.0%

0.0%

0.1%

Thomascook

0.1%

0.3%

0.1%

0.0%

0.0%

0.1%

Airsahara

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

8%

12%

9%

4%

2%

9%

Others

138

Table 57: Preferred website for matrimony Website Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

2,304

1,583

922

279

200

6,264

Bharatmatrimony

31%

33%

31%

16%

5%

29%

Shaadi

34%

31%

27%

11%

10%

28%

Google

3%

3%

3%

49%

3%

6%

Jeevansaathi

7%

5%

8%

2%

0.0%

5%

Yahoo

3%

5%

2%

4%

65%

5%

Matrimony

3%

4%

6%

5%

6%

5%

Rediff

3%

1%

2%

2%

4%

3%

Tamilmatrimony

3%

3%

7%

2%

2%

3%

Simplymarry

2%

5%

3%

2%

0.8%

3%

Matrimonial

1%

2%

2%

1%

0.0%

2%

Telugumatrimony

1%

0.6%

2%

0.7%

0.0%

1%

Keralamatrimony

1%

0.7%

2%

0.0%

0.4%

0.9%

Indiamatrimony

2%

1%

0.1%

0.0%

0.2%

0.9%

Indiatimes

0.4%

0.6%

0.4%

0.4%

0.9%

0.8%

MSN

0.2%

0.3%

0.0%

0.0%

0.0%

0.6%

Sify

0.3%

0.1%

1%

0.7%

1%

0.4%

Indianmatrimony

0.3%

0.4%

0.1%

0.2%

0.0%

0.3%

Punjabmatrimony

0.1%

0.4%

0.0%

0.0%

0.0%

0.2%

Oriyamatrimony

0.6%

0.1%

0.0%

0.0%

0.0%

0.2%

Bengalimatrimony

0.2%

0.3%

0.3%

0.0%

0.0%

0.2%

Matchmaker

0.1%

0.2%

0.1%

0.0%

0.0%

0.1%

Marathimatrimony

0.2%

0.2%

0.3%

0.0%

0.0%

0.1%

Hindimatrimony

0.1%

0.0%

0.1%

0.0%

0.0%

0.1%

Gujuratimatrimony

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Agarwal2Agarwal

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Sindhimatrimony

0.0%

0.0%

0.3%

0.0%

0.0%

0.0%

Urdumatrimony

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

4%

3%

3%

4%

2%

4%

Others

139

Table 58: Preferred website for financial news/info Website Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

2,084

1,308

751

265

184

5,486

Google

8%

12%

10%

66%

8%

14%

Yahoo

7%

16%

8%

6%

69%

13%

Moneycontrol/CNBC

14%

14%

15%

6%

2%

12%

Rediff

6%

5%

6%

3%

7%

7%

ICICI Direct/ICICI Bank

8%

5%

8%

0.6%

0.2%

6%

Sharekhan

5%

4%

4%

5%

0.0%

4%

Indiatimes

5%

3%

3%

3%

4%

4%

NDTV/NDTVprofit

6%

3%

4%

1%

0.5%

4%

Economictimes

5%

2%

5%

0.0%

0.1%

3%

Stockmarket

2%

4%

3%

1%

0.0%

3%

NSE

2%

0.9%

2%

0.0%

0.0%

2%

Sify

2%

0.6%

2%

3%

0.7%

2%

Financialnews

1%

1%

0.8%

0.0%

2%

1%

Business

1%

2%

1%

0.2%

0.0%

1%

CNN

2%

1%

1%

0.0%

0.1%

1%

MSN

1%

1%

0.8%

2%

0.2%

1%

Timesofindia

1%

1%

2%

0.1%

0.0%

1%

Indiabulls

1%

1%

2%

0.0%

0.0%

1%

Financialexpress

1%

0.4%

2%

0.0%

1%

0.9%

BBC

0.7%

2%

0.1%

0.6%

0.0%

0.9%

Zeebusiness

0.9%

0.5%

1%

0.2%

0.4%

0.7%

Indiainfoline

0.7%

0.3%

2%

0.0%

0.0%

0.6%

Efinancialnews

0.4%

1%

0.9%

0.2%

0.0%

0.6%

HDFC

0.3%

0.8%

0.1%

0.5%

3%

0.5%

Ibnlive

0.8%

0.3%

0.5%

0.0%

0.0%

0.5%

Equitymaster

0.5%

0.6%

0.5%

0.0%

0.0%

0.4%

Kotaksecurities

0.6%

0.4%

0.1%

0.0%

0.0%

0.4%

Manoramaonline

0.1%

0.4%

0.0%

0.0%

0.0%

0.4%

Valueresearch

0.3%

0.5%

0.1%

0.0%

0.0%

0.3%

Reliancemoney

0.3%

0.6%

0.4%

0.0%

0.0%

0.3%

5Paisa

0.3%

0.1%

0.1%

0.0%

0.0%

0.2%

Capitalmarket

0.2%

0.1%

0.4%

0.0%

0.0%

0.2%

Karvey

0.2%

0.4%

0.0%

0.0%

0.0%

0.2%

Others

15%

15%

14%

2%

2%

13%

140

Table 59: Preferred website for cinema Website Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

2,193

1,536

888

284

198

6,121

Yahoo

7%

11%

10%

12%

71%

11%

Google

7%

5%

9%

59%

6%

10%

Bollywood

7%

6%

5%

0.8%

1%

5%

PVR Cinemas

6%

5%

6%

2%

0.8%

5%

Rediff

4%

3%

4%

3%

2%

5%

Indiafm

5%

5%

6%

1%

2%

4%

Cinema

5%

3%

4%

0.8%

2%

4%

Movies

4%

4%

3%

0.9%

0.2%

3%

Indiatimes

3%

2%

3%

2%

4%

3%

Santabanta

3%

4%

3%

2%

0.0%

3%

Tamilcinemas

2%

4%

4%

0.1%

0.9%

3%

Sify

3%

3%

2%

0.5%

0.8%

3%

Idlebrain

2%

2%

3%

0.5%

0.6%

2%

Indiaglitz

2%

1%

2%

2%

0.1%

2%

Funcinemas

2%

0.6%

2%

0.1%

0.0%

2%

Raaga

1%

2%

1%

0.0%

0.0%

1%

Zeecinemas

1%

2%

2%

1%

0.0%

1%

Imdb

1%

1%

0.3%

5%

3%

1%

Indiancinema

1%

2%

0.8%

0.2%

1%

1%

Youtube

2%

1%

1%

0.0%

0.2%

1%

Inox

1%

1%

1%

0.4%

0.0%

1%

Adlabs

1%

2%

0.4%

0.0%

0.0%

0.9%

0.3%

0.8%

0.9%

0.0%

0.1%

0.9%

1%

0.3%

2%

0.1%

0.0%

0.9%

MSN Thecinema Satyamcinema

0.8%

1%

1%

0.0%

2%

0.9%

1%

0.8%

0.3%

0.0%

0.0%

0.8%

Indya

0.8%

0.7%

0.6%

0.0%

0.0%

0.7%

Teluguone

0.7%

0.8%

1%

0.0%

0.0%

0.7%

1%

0.2%

0.5%

0.1%

0.0%

0.7%

Filmfare

0.7%

0.6%

1%

0.1%

0.2%

0.6%

Galatta

0.6%

1%

0.2%

0.0%

0.2%

0.6%

Cinesouth

0.4%

1%

0.1%

0.0%

0.0%

0.6%

Hollywood

0.4%

0.7%

0.7%

0.0%

0.0%

0.5%

Timesofindia

0.3%

0.4%

1%

0.0%

0.0%

0.5%

Starmovies

0.1%

0.7%

1%

0.0%

0.0%

0.5%

NDTV

0.3%

0.5%

0.8%

0.0%

0.0%

0.4%

Smashits

0.6%

0.3%

0.2%

0.0%

0.0%

0.4%

Malayalamcinema

0.2%

0.7%

1%

0.0%

0.0%

0.4%

Yashrajfilms

0.2%

0.8%

0.1%

0.0%

0.0%

0.3%

Chitraloka

0.7%

0.1%

0.4%

0.0%

0.0%

0.3%

Sonypictures

0.3%

0.5%

0.0%

0.0%

0.0%

0.2%

Prasad2

0.1%

0.7%

0.0%

0.1%

0.0%

0.2%

Musicindiaonline

0.4%

0.1%

0.0%

0.0%

0.0%

0.2%

Glamsham

0.2%

0.4%

0.2%

0.0%

0.0%

0.2%

Funmala

0.3%

0.2%

0.3%

0.0%

0.0%

0.2%

17%

17%

15%

8%

3%

16%

Cinemax

Andhravilas

Others

141

Table 60: Preferred website for online share/stock trading Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Sample Base

581

255

162

18

10

1,174

ICICI Direct

39%

38%

29%

16%

29%

36%

Sherkhan

26%

25%

19%

2%

39%

24%

Indiabulls

7%

5%

9%

0.0%

0.0%

7%

5Paisa

2%

7%

4%

7%

0.0%

3%

NSE

4%

1%

5%

0.0%

0.0%

3%

0.9%

4%

5%

9%

2%

3%

Religare

2%

2%

7%

0.0%

0.0%

3%

BSE

3%

3%

1%

0.0%

0.0%

3%

hdfcsec

2%

1%

1%

0.0%

0.0%

2%

Geojit

2%

2%

0.4%

0.0%

8%

2%

Reliancemoney

2%

1%

1%

0.0%

0.0%

2%

Karvy

0.4%

0.1%

2%

0.0%

0.0%

0.5%

Angeltrade

0.3%

0.1%

0.4%

0.0%

0.0%

0.4%

9%

12%

17%

67%

23%

13%

Kotaksecurities

Others

142

Table 61: Preferred website for games Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

2,212

1,602

904

302

207

6,235

Yahoo

20%

16%

14%

8%

74%

19%

Zapak

17%

19%

18%

15%

8%

16%

Google

7%

8%

6%

52%

6%

10%

Games

8%

6%

9%

3%

2%

7%

Miniclip

5%

4%

5%

3%

0.0%

4%

Rediff

2%

2%

3%

3%

3%

3%

Contest2Win

3%

5%

2%

0.9%

0.0%

3%

Indiagames

2%

3%

2%

0.2%

0.0%

3%

Onlinegames

2%

1%

4%

0.1%

0.0%

2%

MSN

2%

0.6%

0.9%

2%

0.8%

2%

Indiatimes

2%

0.9%

2%

0.1%

0.9%

2%

Easports

1%

2%

1%

0.5%

0.0%

1%

Download

1%

2%

0.8%

0.0%

0.0%

1%

Cricinfo

2%

0.8%

1%

0.1%

0.6%

1%

Sify

1%

0.2%

0.7%

0.1%

3%

0.8%

Sample Base

Freeonlinegames

1%

0.6%

0.6%

0.2%

0.0%

0.7%

0.3%

0.8%

0.3%

1%

0.1%

0.6%

Freegames

1%

0.5%

0.3%

0.2%

0.0%

0.6%

Games2win

0.7%

0.8%

0.3%

0.0%

0.0%

0.6%

Bigfishgames

0.6%

0.3%

2%

0.3%

0.0%

0.6%

Funmaza

0.4%

0.9%

0.2%

0.0%

0.0%

0.5%

Funtoosh

0.0%

0.2%

2%

0.4%

0.0%

0.5%

Hungama

0.6%

0.4%

0.8%

0.5%

0.0%

0.5%

Gamehouse

0.2%

0.5%

0.0%

0.0%

0.0%

0.4%

Realarcade

0.1%

1%

0.1%

0.0%

0.0%

0.4%

Sports

0.6%

0.3%

0.2%

0.0%

0.0%

0.4%

Stickcricket

0.6%

0.4%

0.3%

0.1%

0.0%

0.4%

Gamesonline

0.5%

0.4%

0.7%

0.2%

0.0%

0.4%

Gamespot

0.1%

0.5%

0.8%

0.0%

0.0%

0.3%

Gamezone

0.2%

0.4%

0.4%

0.0%

0.0%

0.3%

Santabanta

0.4%

0.0%

0.2%

1%

0.0%

0.3%

Playgames

0.3%

0.3%

0.6%

0.2%

0.0%

0.3%

Gamesworld

0.2%

0.3%

0.0%

0.6%

0.0%

0.3%

Toondisneyindia

0.2%

0.2%

0.1%

0.4%

0.0%

0.2%

Arcade

0.1%

0.3%

0.0%

0.0%

0.0%

0.2%

Others

18%

20%

21%

7%

2%

17%

Cartoonnetwork

143

Table 62: Preferred website for online shopping Website Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

2,382

1,552

901

281

193

6,290

Ebay

35%

37%

37%

16%

15%

33%

Rediff

28%

23%

23%

8%

13%

24%

Google

4%

8%

6%

51%

5%

9%

Yahoo

5%

7%

4%

5%

61%

8%

Indiatimes

8%

5%

6%

5%

0.6%

6%

Futurebazaar

6%

6%

8%

2%

0.5%

6%

Shopping

2%

4%

3%

1%

0.0%

2%

Sify

2%

0.8%

2%

3%

4%

2%

Indiaplaza

2%

1%

1%

0.0%

0.0%

1%

Onlineshopping

0.8%

1%

0.7%

0.1%

0.0%

1%

Amazon

0.5%

1%

0.7%

5%

0.0%

0.9%

MSN

0.3%

0.1%

0.6%

2%

0.1%

0.8%

Timesofindia

0.2%

0.0%

1%

0.0%

0.0%

0.3%

6%

6%

9%

3%

1%

7%

Others

Table 63: Preferred website for online news Website Sample Base Yahoo NDTV Rediff Google Indiatimes Aajtak BBC Timesofindia MSN CNN Manoramaonline Ibnlive Thehindu Eenadu Sify Zeenews Jagran CNBC Dinamalar Starnews DD News Hindustantimes Times TV9 Economictimes Moneycontrol Esakal Hinduonnet Midday Webduniya Others

Naukri 2,688 9% 17% 10% 6% 8% 5% 4% 4% 2% 4% 1% 3% 3% 3% 2% 2% 1% 1% 0.7% 0.8% 0.8% 0.5% 0.8% 0.8% 0.7% 0.2% 0.3% 0.2% 0.4% 0.2% 9%

Monster 1,742 15% 11% 6% 7% 7% 7% 7% 3% 5% 3% 5% 2% 1% 1% 3% 1% 1% 1% 2% 0.6% 0.9% 0.6% 0.3% 0.8% 0.3% 0.5% 0.3% 0.1% 0.2% 0.1% 6%

Timesjobs 1,002 11% 14% 10% 5% 5% 6% 5% 7% 2% 3% 2% 3% 3% 2% 1% 2% 2% 0.4% 0.3% 1% 0.7% 1% 1% 0.3% 0.0% 1% 0.3% 0.4% 0.0% 0.2% 9%

Google 307 15% 2% 8% 45% 3% 2% 2% 0.7% 3% 3% 0.6% 0.2% 0.3% 0.5% 0.6% 1% 0.0% 2% 0.0% 1% 0.1% 0.0% 0.0% 0.9% 0.3% 0.4% 0.3% 0.0% 0.0% 0.0% 8%

Yahoo 225 67% 2% 2% 6% 4% 2% 0.3% 0.6% 2% 0.0% 0.4% 0.9% 2% 0.9% 0.2% 5% 0.0% 0.0% 1% 0.0% 0.0% 0.7% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 3%

All Job Users 7,087 14% 12% 9% 9% 7% 5% 5% 4% 3% 3% 3% 2% 2% 2% 2% 2% 1% 1% 0.8% 0.8% 0.7% 0.6% 0.6% 0.6% 0.4% 0.4% 0.3% 0.2% 0.2% 0.1% 8%

144

Table 64: Preferred website for friendship/dating Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

2,175

1,587

887

278

196

6,110

Orkut

34%

34%

39%

17%

5%

32%

Yahoo

21%

25%

21%

21%

74%

24%

Google

6%

7%

7%

49%

5%

9%

Rediff

8%

4%

7%

2%

7%

7%

Fropper

4%

4%

2%

0.0%

0.1%

3%

Date

3%

3%

3%

0.1%

0.7%

3%

Indiatimes

2%

2%

2%

0.4%

1%

2%

Adultfriendfinder

3%

1%

0.3%

0.1%

0.1%

2%

Friends

1%

3%

1%

0.2%

0.0%

2%

Friendfinder

1%

2%

1%

0.1%

0.3%

2%

Hi5

2%

2%

2%

0.0%

0.0%

2%

Friendship

1%

0.5%

2%

0.6%

0.0%

1%

0.9%

0.6%

1%

0.9%

1%

1%

2%

0.5%

0.9%

0.1%

0.0%

1%

Sify

0.8%

0.3%

0.5%

0.0%

0.0%

0.6%

Batchmates

0.5%

0.4%

0.5%

0.0%

0.0%

0.4%

Desimartini

0.2%

0.5%

0.2%

0.1%

0.0%

0.3%

Match

0.2%

0.0%

0.7%

0.0%

0.0%

0.2%

Friendster

0.3%

0.4%

0.0%

0.0%

0.0%

0.2%

10%

11%

9%

8%

5%

10%

Sample Base

MSN Tagged

Others

145

Table 65: Preferred website for music Website Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

2,467

1,742

999

306

215

6,830

Raaga

27%

22%

21%

18%

5%

22%

Yahoo

8%

12%

8%

9%

61%

11%

Google

4%

6%

6%

50%

8%

8%

Cooltoad

6%

4%

5%

2%

2%

5%

Music

3%

4%

4%

2%

1%

4%

Musicindiaonline

5%

5%

3%

0.3%

1%

4%

Rediff

3%

2%

3%

0.4%

3%

3%

Mp3

3%

3%

2%

0.6%

0.1%

2%

Tamilsongs

2%

3%

2%

0.0%

2%

2%

Smashits

2%

1%

2%

0.0%

0.9%

2%

Mtv

2%

1%

2%

0.0%

0.0%

1%

Youtube

1%

2%

2%

1%

0.0%

1%

Papuyaar

2%

1%

1%

0.3%

0.0%

1%

Indiatimes

1%

0.5%

1%

0.5%

1%

1%

Songs

1%

2%

2%

0.9%

0.0%

1%

Dishant

0.9%

1%

2%

2%

0.0%

1%

Emusic

0.5%

2%

0.1%

2%

0.0%

1%

Apniisp

1%

1%

1%

1%

0.7%

1%

Sify

1%

0.4%

2%

0.0%

0.6%

1%

Bollywoodmusic

0.9%

0.7%

2%

1%

0.0%

0.9%

Indiafm

1%

0.8%

0.6%

0.0%

3%

0.9%

Livewire

1%

1%

0.6%

0.7%

0.0%

0.9%

Pz10

1%

1%

0.9%

0.4%

0.7%

0.9%

Musiconline

0.8%

0.8%

0.7%

0.3%

0.0%

0.8%

Okesite

0.8%

0.7%

1%

2%

0.0%

0.8%

123music

0.6%

1%

0.8%

0.0%

0.0%

0.8%

Bollyfm

0.8%

1%

0.5%

0.0%

0.4%

0.7%

Bollyexpress

0.9%

0.8%

0.8%

0.2%

0.0%

0.7%

Andhravilas

0.8%

0.3%

1%

0.6%

0.1%

0.7%

Indianmusic

0.6%

0.9%

0.6%

0.0%

0.1%

0.6%

MSN

0.5%

0.6%

0.5%

0.0%

2%

0.6%

Funmaza

0.5%

0.7%

1%

0.0%

0.0%

0.6%

Realplayer

0.5%

0.2%

0.5%

1%

0.0%

0.5%

Downloads

0.8%

0.3%

0.6%

0.0%

0.0%

0.5%

Mag4U

0.7%

0.4%

0.0%

0.0%

0.0%

0.4%

Timesmusic

0.1%

0.3%

2%

0.0%

0.0%

0.4%

Telgusongs

0.3%

0.3%

0.3%

0.2%

0.0%

0.4%

Musicmazaa

0.5%

0.2%

0.9%

0.1%

0.9%

0.4%

Itunes

0.4%

0.5%

0.1%

0.7%

2%

0.4%

Tamilmp3world

0.3%

0.3%

0.4%

0.2%

0.0%

0.3%

Radiomirchi

0.2%

0.2%

0.8%

0.0%

0.0%

0.3%

Musicworld

0.3%

0.3%

0.3%

0.0%

0.0%

0.3%

Desimusic

0.2%

0.3%

0.9%

0.0%

0.0%

0.3%

Sonymusic

0.2%

0.1%

0.1%

0.1%

0.4%

0.1%

Desiweb

0.1%

0.2%

0.2%

0.0%

0.0%

0.1%

12%

13%

14%

3%

5%

13%

Others

146

Table 66: Preferred info search engine - local language Website Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

1,350

906

498

226

50

3,484

71%

80%

75%

82%

96%

74%

Manoramaonline

2%

1%

3%

3%

0.0%

2%

Guruji

2%

1%

0.8%

6%

0.0%

2%

Webduniya

2%

0.5%

2%

0.0%

0.0%

1%

Khoj

2%

0.8%

2%

0.0%

3%

1%

Eenadu

2%

1%

1%

1%

0.0%

1%

0.1%

0.4%

0.3%

0.0%

0.0%

0.9%

Google

Kerala Webulagam MSN Chennaionline

1%

0.6%

0.2%

0.1%

0.0%

0.8%

0.2%

0.0%

0.5%

0.1%

0.0%

0.8%

1%

0.2%

0.1%

0.2%

0.0%

0.6%

Jagran

0.8%

0.0%

1%

0.2%

0.0%

0.5%

Others

17%

14%

14%

7%

0.8%

15%

Table 67: Preferred website for real estate Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

1,787

1,144

660

252

176

4,834

Google

11%

14%

16%

73%

14%

18%

Yahoo

10%

15%

13%

12%

67%

14%

Magicbricks

15%

14%

20%

9%

3%

13%

Realestates

11%

12%

9%

1%

1%

11%

99acres

14%

10%

12%

1%

0.6%

10%

Rediff

6%

6%

6%

0.7%

5%

7%

Indiaproperty

6%

8%

3%

0.2%

0.0%

5%

Property

3%

5%

5%

0.2%

0.3%

3%

Indiatimes

2%

2%

2%

1%

3%

2%

Sify

1%

0.5%

2%

0.0%

3%

1%

Sample Base

Sulekha

2%

0.8%

0.6%

0.0%

0.1%

0.8%

MSN

0.5%

0.1%

0.1%

1%

0.2%

0.5%

Manoramaonline

0.2%

0.4%

0.1%

0.0%

0.0%

0.5%

Realtor

0.5%

0.2%

0.1%

0.0%

0.0%

0.4%

Indiabulls

0.2%

0.3%

1%

0.0%

0.0%

0.4%

Chennaionline

0.3%

0.2%

0.0%

0.1%

0.3%

0.4%

NDTV

0.4%

0.8%

0.0%

0.0%

0.0%

0.3%

Keralarealestate

0.0%

0.6%

0.3%

0.0%

0.0%

0.3%

18%

12%

10%

0.9%

0.9%

12%

Others

147

Table 68: Preferred info search engine - English Website Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

2,462

1,641

913

284

189

6,489

Google

78%

77%

73%

86%

27%

73%

Yahoo

7%

10%

10%

5%

69%

10%

English

4%

3%

3%

0.2%

0.0%

4%

Rediff

2%

2%

3%

0.9%

2%

3%

Wikipedia

1%

1%

1%

0.9%

0.1%

1%

0.8%

0.3%

0.6%

4%

1%

1%

1%

0.9%

1%

0.9%

0.0%

1%

Sify

0.5%

0.2%

0.8%

0.0%

0.0%

0.5%

Indiatimes

0.3%

0.3%

0.8%

0.5%

0.1%

0.5%

Altavista

0.2%

0.6%

0.4%

0.0%

0.0%

0.4%

Timesofindia

0.3%

0.1%

1%

0.0%

0.0%

0.3%

BBC

0.4%

0.2%

0.5%

0.0%

0.0%

0.3%

4%

6%

4%

1%

0.3%

5%

MSN Dictionary

Others

Table 69: Preferred website for instant messaging Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

2,566

1,835

1,005

316

222

7,072

Yahoo

65%

65%

61%

40%

87%

62%

Google Talk

13%

12%

15%

44%

8%

14%

Rediffbol

Sample Base

11%

9%

12%

5%

2%

11%

MSN

5%

5%

4%

4%

1%

5%

Orkut

2%

2%

1%

1%

0.8%

2%

Meebo

1%

2%

1%

5%

0.0%

1%

Skype

0.8%

0.6%

0.4%

0.0%

0.0%

0.6%

Indiatimes

0.4%

0.4%

1%

0.1%

0.0%

0.5%

AIM

0.1%

0.4%

0.3%

0.2%

0.0%

0.3%

2%

4%

4%

1%

2%

3%

Others

148

Table 70: Preferred website for social networking/communities Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

1,675

1,224

615

255

165

4,521

Orkut

65%

59%

59%

90%

18%

61%

Yahoo

13%

18%

12%

7%

80%

17%

Sample Base

MSN

1%

0.7%

0.9%

0.5%

1%

2%

0.2%

3%

3%

0.1%

0.0%

1%

Communities

2%

0.4%

2%

0.0%

0.0%

1%

Hi5

1%

0.7%

2%

0.4%

0.0%

0.9%

Myspace

1%

0.7%

0.3%

0.0%

0.0%

0.6%

Tagged

0.6%

0.0%

1%

0.0%

0.0%

0.4%

Fropper

0.7%

0.1%

0.1%

0.0%

0.0%

0.4%

Bharatstudent

0.5%

0.2%

1%

0.0%

0.0%

0.4%

Ryze

0.3%

0.5%

0.2%

0.0%

0.0%

0.3%

Linkedin

0.4%

0.1%

0.6%

0.0%

0.0%

0.3%

14%

18%

18%

3%

0.4%

15%

Friends

Others

149

Table 71: Preferred website for astrology Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

2,058

1,410

801

279

202

5,697

Yahoo

17%

23%

21%

14%

77%

21%

Astrology

22%

20%

18%

4%

2%

19%

Google

8%

10%

8%

61%

7%

12%

Rediff

11%

7%

11%

3%

6%

10%

Indiatimes astrospeak

10%

7%

9%

2%

1%

8%

Sarafreder

1%

7%

4%

0.4%

0.0%

3%

MSN

3%

3%

1%

0.9%

1%

3%

Sify

3%

2%

3%

1%

0.1%

3%

Horoscope

3%

2%

1%

6%

0.0%

2%

Astrolife

2%

1%

4%

0.1%

0.0%

2%

Indianastrology

1%

1%

0.1%

0.0%

1%

0.9%

Astroyogi

1%

0.5%

1%

0.0%

0.0%

0.8%

Sample Base

Astrogyan

1%

0.7%

1%

0.0%

0.0%

0.8%

Webduniya

0.4%

0.4%

0.8%

0.2%

0.6%

0.6%

Timesofindia

0.4%

0.4%

2%

0.0%

0.0%

0.6%

Santabanta

0.7%

0.9%

0.1%

0.0%

0.0%

0.6%

Ivillage

0.9%

0.7%

0.2%

0.0%

0.0%

0.6%

Bejandaruwalla

0.5%

0.5%

1%

0.0%

0.0%

0.6%

Webulagam

0.2%

0.4%

0.1%

2%

0.0%

0.5%

1%

0.1%

0.4%

0.0%

0.0%

0.5%

Indya

0.7%

0.8%

0.0%

0.0%

0.0%

0.5%

Astrologyzone

0.4%

0.1%

2%

0.0%

0.0%

0.5%

Astroindia

0.1%

0.7%

0.6%

0.1%

0.7%

0.5%

Manoramaonline

0.1%

0.3%

0.0%

0.0%

0.0%

0.4%

Astrocenter

0.7%

0.4%

0.2%

0.0%

0.0%

0.4%

Tarot

0.4%

0.4%

0.0%

0.1%

0.0%

0.3%

Ganeshaspeaks

0.2%

0.2%

0.3%

0.0%

0.0%

0.3%

Cyberastro

0.7%

0.1%

0.4%

0.0%

0.0%

0.3%

Kundli

0.3%

0.4%

0.0%

0.2%

0.0%

0.2%

Jagran

0.3%

0.2%

0.1%

0.0%

0.0%

0.2%

Astroworld

0.2%

0.4%

0.3%

0.0%

0.0%

0.2%

9%

9%

11%

5%

3%

9%

Paramdhaam

Others

150

Table 72: Preferred website for online learning/education Website Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

2,023

1,413

801

301

203

5,721

Google

31%

31%

31%

74%

23%

33%

Yahoo

6%

11%

10%

6%

67%

11%

Wikipedia

6%

6%

6%

0.7%

0.8%

5%

Rediff

5%

3%

3%

0.5%

2%

4%

Education

5%

2%

5%

1%

0.1%

4%

W3schools

2%

1%

1%

5%

0.3%

2%

Onlinelearning

1%

1%

2%

0.2%

0.0%

2%

IGNOU

2%

2%

1%

0.0%

0.0%

2%

Indiatimes

1%

1%

1%

1%

0.9%

1%

Ebizel

0.7%

2%

1%

0.1%

0.0%

1%

MSN

1%

0.4%

0.8%

0.1%

0.2%

1%

ICFAI

2%

1%

0.9%

0.6%

0.0%

1%

CBSE

0.2%

3%

0.9%

0.4%

0.0%

1%

Onlineeducation

2%

0.7%

0.5%

0.1%

0.0%

0.9%

Microsoft

1%

2%

0.6%

0.0%

0.0%

0.9%

Annauniversity

2%

0.5%

1%

0.0%

0.0%

0.9%

Howstuffworks

0.6%

0.8%

1%

0.0%

0.0%

0.7%

Learning

0.7%

0.6%

0.1%

0.0%

0.0%

0.5%

ICAI

0.4%

0.9%

0.6%

0.0%

0.1%

0.5%

Gurukul

1%

0.2%

0.0%

0.0%

0.0%

0.5%

Freshersworld

0.8%

0.3%

0.4%

0.0%

0.0%

0.5%

Dewsoftoverseas

0.5%

0.5%

0.9%

0.1%

0.0%

0.5%

BBC

0.9%

0.2%

0.4%

0.0%

0.3%

0.5%

Symbiosis

0.6%

0.4%

0.3%

0.0%

0.0%

0.4%

Pubmed

0.8%

0.5%

0.0%

0.0%

0.0%

0.4%

Britishcouncil

0.4%

0.9%

0.0%

0.0%

0.0%

0.4%

Worldwidelearn

0.3%

0.2%

0.6%

0.0%

0.0%

0.3%

English

0.3%

0.1%

0.4%

0.0%

0.0%

0.3%

Answers

0.0%

0.8%

0.1%

0.0%

0.0%

0.3%

NCERT

0.1%

0.2%

0.3%

0.2%

0.0%

0.2%

Mit.edu

0.2%

0.2%

0.2%

0.0%

0.0%

0.2%

Goiit

0.3%

0.1%

0.0%

0.0%

0.0%

0.2%

24%

26%

29%

10%

6%

23%

Others

151

Table 73: Preferred blog sites Website

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Sample Base

567

368

255

76

51

1,591

Google

20%

14%

26%

56%

17%

22%

Yahoo

17%

17%

20%

8%

42%

19%

Blogger

13%

13%

10%

8%

9%

11%

Rediff

13%

9%

6%

12%

2%

11%

Ibibo

7%

11%

16%

4%

17%

10%

Blogspot

14%

8%

12%

2%

0.0%

10%

Tagged

0.5%

9%

0.1%

0.0%

0.0%

3%

Hi5

4%

3%

0.2%

0.0%

0.6%

2%

Indiatimes

2%

2%

0.9%

2%

3%

2%

Debonairblog Mylot MSN Mouthshut

1%

2%

2%

1%

0.0%

2%

0.9%

2%

0.4%

1%

5%

1%

2%

0.6%

0.6%

0.1%

4%

1%

1%

0.5%

2%

0.0%

0.0%

0.9%

0.1%

1%

0.9%

4%

0.0%

0.8%

Sulekha

2%

0.3%

0.1%

0.0%

0.0%

0.7%

Myspace

0.2%

1%

0.0%

0.0%

0.0%

0.4%

Fropper

0.5%

0.4%

0.1%

0.0%

0.4%

0.3%

Monster

0.0%

0.9%

0.0%

0.0%

0.0%

0.3%

TimesofIndia

0.6%

0.4%

0.1%

0.0%

0.0%

0.3%

2%

4%

3%

2%

0.4%

2%

Youtube

Others

152

Table 74: Other language preferred for local language content Language

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Sample Base

443

263

157

37

49

1,119

Tamil

20%

17%

27%

12%

22%

19%

Hindi

18%

21%

19%

13%

42%

19%

Malayalam

13%

13%

10%

32%

3%

15%

Telugu

14%

10%

16%

27%

10%

13%

Marathi

13%

11%

8%

7%

7%

11%

Kannada

5%

14%

5%

4%

3%

7%

Bengali

8%

6%

4%

0.8%

3%

6%

Gujarati

3%

4%

4%

1%

2%

3%

Oriya

2%

1%

0.9%

0.6%

0.0%

1%

Konkani

2%

0.0%

2%

0.0%

0.0%

1%

Urdu

0.2%

1%

1%

1%

0.0%

0.7%

Punjabi

0.0%

0.0%

1%

0.0%

2%

0.5%

Bhojpuri

0.2%

0.0%

0.9%

0.0%

0.0%

0.2%

Bodo

0.0%

0.6%

0.0%

0.0%

0.0%

0.2%

Assamese

0.1%

0.0%

0.5%

0.0%

0.0%

0.1%

Awadhi

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Kanauji

0.3%

0.0%

0.0%

0.0%

0.0%

0.1%

Maithili

0.0%

0.0%

0.0%

0.9%

1%

0.1%

Manipuri

0.0%

0.1%

0.0%

0.0%

2%

0.1%

Sanskrit

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Santhali

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Tulu

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Bundeli

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Haryanvi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Kashmiri

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Marwari

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

2%

2%

1%

1%

3%

2%

Others

153

Table 75: Preferred website for checking local language content Website Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

443

263

157

37

49

1,119

Google

7%

11%

12%

40%

13%

12%

Yahoo

4%

12%

6%

2%

50%

9%

Malayalamanorama

6%

12%

6%

2%

4%

8%

10%

7%

8%

0.0%

4%

7%

Marathiworld

4%

4%

5%

2%

1%

4%

Webduniya

5%

2%

11%

2%

0.3%

4%

Tamilcinema

4%

1%

6%

13%

6%

4%

Webulagam

3%

2%

3%

4%

1%

4%

Thinamalar

6%

3%

4%

0.1%

7%

4%

Jagran

3%

4%

4%

0.0%

0.0%

3%

Rediff

0.8%

4%

1%

0.0%

1%

2%

Esakal

2%

3%

3%

3%

0.0%

2%

Dainikjagran

2%

2%

1%

4%

0.0%

2%

Anandabazaar

3%

1%

0.7%

0.2%

0.0%

1%

Eeandu

Kannadaaudio

3%

0.1%

0.2%

0.3%

0.0%

1%

0.1%

0.1%

3%

10%

0.0%

1%

Gujratsamachar

2%

0.3%

3%

0.0%

0.0%

1%

Kumudam

1%

4%

0.0%

0.0%

0.0%

1%

Banglalive

2%

1%

0.2%

0.0%

2%

1%

Matrubhumi

3%

0.0%

0.0%

0.0%

0.0%

1%

bbchindi

1%

1%

0.2%

0.0%

0.0%

0.8%

Amarujala

1%

0.2%

2%

0.0%

0.0%

0.7%

Deepika

1%

1%

0.0%

0.0%

0.0%

0.7%

Dinakaran

1%

1%

0.2%

0.0%

0.6%

0.7%

0.4%

0.8%

0.3%

0.0%

0.0%

0.7%

1%

0.8%

0.0%

0.0%

0.0%

0.7%

0.1%

2%

0.0%

0.0%

2%

0.6%

Keralakaumudi

Sakal Thatskannada Epatra Bhaskar

1%

0.4%

0.0%

0.0%

0.0%

0.5%

Dailythanthi

0.1%

0.1%

0.8%

0.0%

0.0%

0.3%

Vaartha

0.5%

0.3%

0.4%

0.0%

0.0%

0.3%

Maharashtratimes

0.5%

0.0%

0.0%

0.0%

0.0%

0.2%

23%

19%

20%

19%

8%

19%

Others

154

Table 76: Most preferred TV channel TV Channel

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Sample Base

3,536

2,348

1,412

363

233

9,316

Star Plus

11%

14%

10%

9%

17%

12%

Discovery

7%

7%

9%

4%

5%

7%

Sun TV

5%

4%

7%

4%

8%

5%

Aajtak

6%

4%

7%

2%

3%

5%

NDTV

5%

4%

4%

5%

2%

5%

HBO

4%

5%

3%

4%

3%

4%

Sony

4%

5%

2%

4%

6%

4%

Star Movies

3%

4%

3%

5%

2%

3%

Zee TV

3%

3%

3%

3%

6%

3%

M TV

3%

3%

3%

8%

5%

3%

Ten Sports

3%

4%

3%

3%

4%

3%

Star One

3%

3%

3%

3%

4%

3%

ESPN

2%

2%

4%

1%

1%

3%

CNBC

3%

2%

3%

0.5%

0.5%

2%

DD 1

2%

2%

2%

2%

0.4%

2%

National Geographic

2%

2%

2%

8%

0.8%

2%

CNN IBN

2%

2%

2%

1%

0.2%

2%

Asianet

1%

1%

2%

5%

3%

2%

TV 9

1%

2%

2%

0.5%

2%

1%

E TV

1%

0.8%

1%

5%

2%

1%

Star World

2%

1%

0.7%

0.4%

0.7%

1%

Cartoon Network

1%

1%

0.7%

0.8%

0.8%

1%

AXN

0.9%

0.9%

1%

0.4%

2%

1%

Gemini

0.7%

0.9%

1%

2%

1%

1%

Sab TV

1%

1%

1%

0.8%

0.2%

1%

1%

1%

0.8%

0.7%

0.2%

1%

0.9%

1%

0.6%

0.8%

3%

0.9%

Sun Music Pogo Star News

1%

1%

0.5%

0.6%

0.2%

0.9%

Travel & Living

0.8%

0.7%

0.7%

2%

1%

0.9%

Vijaya TV

0.5%

0.9%

1%

0.0%

0.0%

0.8%

Animal Planet

0.6%

1%

0.3%

0.2%

0.2%

0.7%

BBC

0.6%

0.9%

0.3%

0.5%

1%

0.7%

1%

0.6%

0.7%

0.2%

0.1%

0.7%

Zoom

0.9%

0.5%

0.6%

0.6%

2%

0.7%

F TV

0.5%

0.5%

0.5%

0.4%

2%

0.6%

Set Max

0.3%

0.8%

0.5%

2%

0.1%

0.6%

Surya TV

0.9%

1%

0.0%

0.0%

0.0%

0.6%

Zee Cinema

0.6%

0.4%

0.6%

0.5%

0.2%

0.6%

Disney Channel

0.4%

0.5%

1%

0.4%

0.1%

0.5%

History Channel

0.4%

0.5%

0.5%

0.0%

3%

0.5%

NDTV Profit

0.6%

0.4%

1%

0.0%

0.0%

0.5%

Any Music Channel

0.4%

0.4%

0.5%

1%

0.1%

0.4%

Any Sports Channel

0.4%

0.5%

0.0%

0.0%

1%

0.4%

Etv Kannada

0.8%

0.2%

0.3%

0.1%

0.0%

0.4%

India TV

0.5%

0.4%

0.4%

0.0%

0.0%

0.4%

Maa TV

0.2%

0.1%

0.4%

0.1%

0.7%

0.4%

Sahara One

0.3%

0.5%

0.7%

0.1%

0.0%

0.4%

SS Music

0.1%

0.1%

2%

0.9%

0.2%

0.4%

V Channel

0.5%

0.1%

0.5%

0.8%

0.0%

0.4%

NDTV24*7

0.5%

0.2%

0.4%

0.0%

0.0%

0.4%

Star Sports

155

TV Channel

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Times Now

0.2%

0.6%

1%

0.0%

0.0%

0.4%

Aawaz

0.4%

0.0%

0.4%

0.4%

0.7%

0.3%

Any News Channel

0.3%

0.3%

0.1%

0.2%

0.0%

0.3%

Dd News

0.3%

0.1%

0.1%

0.0%

2%

0.3%

Star Gold

0.4%

0.3%

0.4%

0.1%

0.1%

0.3%

Udaya TV

0.3%

0.3%

0.3%

0.1%

0.1%

0.3%

Vh1

0.3%

0.6%

0.1%

0.3%

0.0%

0.3%

Zee Marathi

0.3%

0.2%

0.4%

0.0%

1%

0.3%

Zee Music

0.1%

0.6%

0.5%

0.2%

0.0%

0.3%

Zee News

0.5%

0.1%

0.2%

0.3%

1%

0.3%

ETC

0.1%

0.2%

0.0%

0.0%

0.0%

0.2%

Headlines Today

0.1%

0.3%

0.2%

0.0%

0.0%

0.2%

Kairali TV

0.1%

0.1%

0.0%

0.0%

0.1%

0.2%

MH1

0.1%

0.3%

0.1%

0.0%

0.8%

0.2%

Jetix

0.4%

0.1%

0.0%

0.0%

0.8%

0.2%

Ibnlive

0.3%

0.2%

0.3%

0.0%

0.0%

0.2%

Alfa Marathi

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

Animax

0.0%

0.5%

0.0%

0.0%

0.0%

0.1%

Any Movie Channel

0.2%

0.1%

0.1%

0.0%

0.0%

0.1%

B4U

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Etv Bangla

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Etv Marathi

0.1%

0.2%

0.1%

0.0%

0.0%

0.1%

God

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Jaya TV

0.0%

0.0%

0.4%

0.0%

0.2%

0.1%

Raj TV

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Star Anand

0.1%

0.0%

0.1%

0.1%

0.0%

0.1%

Teja TV

0.2%

0.0%

0.0%

0.2%

0.0%

0.1%

Zee Business

0.0%

0.2%

0.4%

0.0%

0.0%

0.1%

Zee Café

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Star Utsav

0.1%

0.0%

0.3%

0.4%

0.1%

0.1%

Hungama TV

0.0%

0.1%

0.3%

0.4%

0.0%

0.1%

India Vision

0.0%

0.0%

0.5%

0.0%

0.0%

0.1%

Local

0.1%

0.0%

0.1%

0.0%

0.0%

0.1%

Kiran TV

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

Aditya

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Astha

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

K TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sahara TV

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

Sanskar

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Zee English

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Studio

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

All Telugu

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Nick

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sahara Samay

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Smile TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Bangla

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Akasha Bangla

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Peace TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Hall Mark

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Primier

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Set Pix

0.0%

0.1%

0.0%

0.0%

0.3%

0.0%

Win Cable

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

1%

1%

0.8%

2%

0.1%

1%

Others

156

Table 77: Most preferred newspaper Newspaper Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,570

2,357

1,427

350

236

9,362

The Times of India

37%

33%

39%

31%

28%

35%

The Hindu

18%

19%

20%

26%

15%

19%

The Hindustan Times

6%

6%

5%

6%

10%

6%

Deccan Chronicle

2%

5%

5%

6%

5%

4%

Eenadu

4%

1%

3%

2%

0.1%

3%

Indian Express

3%

3%

2%

0.3%

3%

3%

Dainik Bhaskar

3%

2%

2%

2%

4%

2%

The Telegraph

2%

2%

3%

2%

1%

2%

Malyalam Manorama

1%

3%

0.8%

4%

0.6%

2%

The Economic Times

3%

2%

1%

2%

0.4%

2%

Dainik Jagran

2%

2%

2%

0.4%

7%

2%

The Tribune

2%

1%

0.8%

4%

4%

2%

Deccan Herald

1%

2%

0.3%

2%

0.5%

1%

Mid Day

2%

0.9%

1%

0.8%

3%

1%

Gujrat Samachar

1%

0.9%

2%

2%

1%

1%

0.9%

2%

0.5%

0.3%

0.0%

1%

1%

1%

0.8%

0.3%

1%

1%

0.8%

1%

1%

0.4%

0.3%

0.9%

1%

1%

1%

0.0%

1%

0.9%

Daily Thanthi

0.7%

0.9%

0.4%

0.6%

2%

0.8%

Mumbai Mirror

0.7%

1%

0.7%

0.8%

0.4%

0.8%

Lokmat

0.3%

0.4%

0.7%

2%

0.0%

0.6%

Mathrubhumi

0.6%

1%

0.3%

0.0%

2%

0.6%

Amar Ujala

0.4%

0.8%

0.2%

0.6%

0.1%

0.5%

Rajasthan Patrika

0.6%

0.4%

0.2%

0.3%

0.8%

0.5%

Sakal

0.4%

0.6%

1%

0.1%

1%

0.5%

Dinakaran

0.4%

0.2%

0.9%

0.0%

0.3%

0.4%

Divya Bhaskar

0.4%

0.3%

0.9%

0.0%

0.3%

0.4%

Loksatta

0.2%

0.3%

0.2%

0.5%

2%

0.4%

Sandesh

0.6%

0.2%

0.2%

0.3%

1%

0.4%

Nav Hindi Times

0.1%

0.6%

0.6%

0.5%

0.0%

0.4%

Business Line

0.3%

0.5%

0.0%

0.0%

0.0%

0.3%

Punjab Kesari

0.3%

0.5%

0.0%

0.1%

0.0%

0.3%

The Statesman

0.2%

0.5%

0.0%

0.3%

0.4%

0.3%

Vijaya Times

0.6%

0.2%

0.1%

0.0%

0.0%

0.3%

Hitvada

0.2%

0.2%

0.1%

0.4%

0.0%

0.2%

Maharashtra Times

0.3%

0.1%

0.4%

0.1%

0.1%

0.2%

Nav Bharat Times

0.3%

0.3%

0.1%

0.2%

0.2%

0.2%

Prajavani

0.0%

0.6%

0.1%

0.0%

0.0%

0.2%

Vartha

0.1%

0.2%

0.6%

0.0%

0.0%

0.2%

Nai Dunia

0.0%

0.2%

0.7%

0.3%

0.0%

0.2%

Andhra Jyoti

0.0%

0.2%

0.0%

0.0%

0.8%

0.1%

Business Standard

0.2%

0.1%

0.0%

0.0%

0.0%

0.1%

Dharitri

0.2%

0.0%

0.1%

0.0%

0.0%

0.1%

Vijay Karnataka DNA Anand Bazar Patrika Dinamalar

157

Newspaper

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Dinamani

0.0%

0.0%

0.2%

0.0%

0.9%

0.1%

Gulf News

0.0%

0.0%

0.0%

2%

0.0%

0.1%

Prabhat Khabar

0.1%

0.0%

0.0%

0.0%

0.6%

0.1%

Saamna

0.0%

0.2%

0.0%

0.0%

0.2%

0.1%

Samaj

0.2%

0.2%

0.0%

0.1%

0.0%

0.1%

Sambad

0.0%

0.3%

0.1%

0.0%

0.0%

0.1%

Kannada praba

0.1%

0.1%

0.1%

0.0%

0.0%

0.1%

Udayavani

0.1%

0.1%

0.0%

0.2%

0.0%

0.1%

Pratidin (Local)

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Bangalore Times

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Kerala Kaumudi

0.0%

0.0%

0.3%

0.2%

0.0%

0.1%

Asian Age

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Employment News

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Financial Express

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Free Press Journal

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Jansatta

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Madhyamum

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Mumbai Samachar

0.0%

0.0%

0.0%

0.3%

0.0%

0.0%

Pudhari

0.1%

0.0%

0.1%

0.0%

0.0%

0.0%

Rashtriya Sahara

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sanmarg

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Siasat

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

The Pioneer

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Vartaman

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Tarun Bharat (Marathi)

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

india Today

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Janshakti

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Aaj Kal

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Inquilab

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Greater Kashmir

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sambad

0.1%

0.0%

0.1%

0.0%

0.0%

0.0%

Mint

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Others

0.5%

0.7%

0.6%

0.1%

0.8%

0.6%

158

Table 78: Most preferred magazine Magazine Sample Base India Today

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,090

2,018

1,178

285

190

7,940

24%

21%

27%

24%

24%

24%

Reader's Digest

6%

6%

4%

5%

12%

6%

The Week

5%

5%

5%

5%

6%

5%

Sports Star

4%

4%

5%

2%

1%

4%

Femina

4%

4%

6%

3%

6%

4%

Outlook

5%

3%

5%

5%

2%

4%

Digit

2%

5%

2%

2%

0.4%

3%

Business World

4%

2%

3%

2%

0.5%

3%

Film Fare

2%

3%

3%

2%

4%

3%

Women's Era

3%

2%

0.4%

1%

2%

2%

Business Today

2%

2%

2%

0.9%

1%

2%

Swathi

2%

1%

3%

0.2%

2%

2%

Autocar India

1%

1%

0.8%

7%

2%

2%

Chip

1%

2%

1%

3%

0.0%

2%

Star Dust

2%

2%

0.7%

2%

3%

2%

Vanita

1%

2%

0.5%

2%

0.0%

1%

Ananda Vikatan

1%

1%

0.4%

0.3%

1%

1%

Electronics For You

1%

0.8%

1%

0.2%

0.4%

1%

Competition Success Review

0.8%

1%

0.7%

0.2%

2%

1%

Kumudham

0.8%

1%

1%

0.2%

2%

1%

1%

0.4%

1%

0.7%

0.0%

0.8%

Cosmopolitan Fortune India

2%

0.3%

0.5%

0.0%

0.0%

0.8%

Wisdom

0.2%

2%

0.2%

3%

0.0%

0.8%

Business India

0.5%

1%

0.5%

4%

0.7%

0.7%

Computers Today

0.6%

0.6%

0.5%

2%

3%

0.7%

Cricket Samrat

0.5%

0.6%

0.4%

0.0%

0.1%

0.7%

Grihshobha

0.8%

0.6%

0.7%

0.5%

1%

0.7%

India Times

0.6%

0.8%

0.7%

0.9%

0.5%

0.7%

1%

0.3%

0.2%

0.9%

0.0%

0.7%

Business & Economy

0.7%

0.4%

0.9%

1%

1%

0.6%

Health

0.8%

0.5%

0.2%

0.8%

0.0%

0.6%

Overdrive

0.4%

0.9%

0.2%

0.0%

0.0%

0.6%

Science Reporter

0.5%

0.5%

0.7%

0.8%

2%

0.6%

Time

0.3%

0.8%

2%

0.0%

0.0%

0.6%

Chitralekha

0.6%

0.2%

0.5%

2%

0.3%

0.5%

Meri Saheli

0.3%

0.6%

0.3%

0.4%

0.9%

0.5%

National Geographic

0.6%

0.3%

0.7%

0.0%

0.0%

0.5%

Business Week

0.4%

0.3%

0.8%

0.0%

0.3%

0.4%

Gladrags

0.3%

0.8%

0.3%

0.0%

0.0%

0.4%

Outlook Money

0.3%

0.3%

0.8%

0.8%

0.0%

0.4%

Today

0.2%

0.5%

0.6%

0.0%

2%

0.4%

Brunch

0.2%

0.0%

0.5%

0.5%

2%

0.3%

Dalal Street

0.3%

0.2%

0.8%

0.0%

0.0%

0.3%

Good House Keeping

0.4%

0.2%

0.0%

0.5%

0.4%

0.3%

Inside Outside

0.5%

0.2%

0.1%

0.9%

0.1%

0.3%

Manorama

0.1%

0.0%

0.4%

0.6%

0.0%

0.3%

Playboy

0.4%

0.4%

0.0%

0.0%

0.0%

0.3%

Safari

0.3%

0.1%

0.7%

0.0%

0.0%

0.3%

Sananda

0.3%

0.0%

0.5%

0.0%

0.5%

0.3%

Sudha

0.4%

0.1%

0.1%

0.0%

0.1%

0.3%

PC Quest

159

Magazine PC World Aha Zindagi Anandamela Aval Vikatan Cineblitz Data Quest Debonair Desh Linux For You Sarita Taranga Animation Reporter Bikes Abhiyan Anandalok Better Photography Buzz Capital Market Champak Chronicle Deccan Chronicle Developer IQ Elle Frontline Grihlakshmi Junior Vikatan Lokprabha Mathrubhumi Maxim Saras Salil Savvy Society The Economist Graphiti Living Digital Saptahik Bartaman Money life Chandamama Andra Jyoti Auto World Auto India Business Times Kadambini Outlook Traveller Pratiyogita Darpan Saptahik Sakal Top Gear Saheli Sakhi Mans World Nirogadhaam Kurukshetra Automobiles Business Standard Economical Times Others

Naukri 0.2% 0.2% 0.0% 0.2% 0.3% 0.2% 0.4% 0.3% 0.1% 0.2% 0.2% 0.3% 0.1% 0.0% 0.0% 0.0% 0.1% 0.2% 0.0% 0.2% 0.2% 0.0% 0.1% 0.0% 0.1% 0.1% 0.0% 0.0% 0.2% 0.1% 0.1% 0.1% 0.3% 0.0% 0.0% 0.1% 0.1% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 5%

Monster 0.5% 0.1% 0.0% 0.1% 0.2% 0.1% 0.3% 0.3% 0.4% 0.0% 0.0% 0.2% 0.2% 0.1% 0.2% 0.0% 0.1% 0.1% 0.1% 0.2% 0.1% 0.2% 0.0% 0.1% 0.0% 0.3% 0.2% 0.2% 0.1% 0.0% 0.1% 0.0% 0.0% 0.2% 0.2% 0.1% 0.0% 0.1% 0.2% 0.0% 0.1% 0.0% 0.1% 0.0% 0.0% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% 0.0% 0.1% 8%

Timesjobs 0.3% 0.2% 0.2% 0.6% 0.0% 0.3% 0.0% 0.3% 0.0% 0.0% 0.1% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.1% 0.0% 0.0% 0.1% 0.1% 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.2% 0.2% 0.3% 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.3% 0.0% 8%

Google 0.0% 0.3% 0.1% 0.0% 0.0% 0.0% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1% 0.0% 0.0% 0.6% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.3% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.4% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 11%

Yahoo 0.0% 0.1% 0.4% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 3% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 1% 0.1% 0.0% 0.8% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 10%

All Job Users 0.3% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 7%

160

Table 79: Most preferred radio channel Radio Channel

Naukri

Monster

Timesjobs

Sample Base

2,464

1,613

1,002

Radio Mirchi

40%

36%

47%

Red FM

12%

13%

11%

AIR

11%

11%

Radio City

11%

11%

Suryan FM

6%

Big FM

6%

AIR FM GOLD

Yahoo

All Job Users

206

138

6,318

41%

21%

39%

16%

18%

12%

8%

8%

9%

11%

9%

9%

8%

10%

6%

6%

7%

17%

6%

5%

7%

2%

3%

5%

4%

5%

4%

5%

14%

5%

AIR FM RAINBOW

3%

5%

3%

4%

1%

4%

Fever FM

3%

2%

3%

2%

2%

3%

World Space

Google

1%

2%

2%

2%

2%

2%

BBC

0.6%

2%

0.4%

2%

2%

1%

Go FM

0.7%

1%

0.4%

2%

0.0%

0.9%

Power FM

0.8%

1%

0.2%

0.5%

0.3%

0.8%

Amar FM

0.1%

0.1%

0.1%

0.0%

0.0%

0.2%

Hum FM

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

2%

1%

0.7%

0.2%

2%

1%

Others

161

Table 80: Top of mind recall for brands TOM Brand Sample Base

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

3,871

2,536

1,532

389

252

10,112

Nokia

8%

9%

8%

9%

13%

8%

Sony

8%

8%

7%

7%

8%

8%

Tata

5%

5%

5%

4%

4%

5%

LG

4%

5%

5%

3%

3%

4%

Reliance

3%

3%

3%

4%

3%

3%

Colgate

3%

3%

3%

2%

1%

3%

HLL

3%

2%

3%

0.7%

5%

3%

Nike

3%

3%

3%

3%

5%

3%

Samsung

2%

2%

3%

2%

2%

2%

Pepsi

2%

2%

1%

2%

2%

2%

Microsoft

2%

2%

3%

0.3%

2%

2%

Adidas

1%

1%

2%

7%

0.9%

2%

Reebok

2%

1%

2%

1%

2%

2%

Coca Cola

2%

1%

1%

0.7%

0.9%

1%

HP

0.9%

3%

0.9%

0.6%

0.8%

1%

Maruti

2%

1%

1%

0.9%

2%

1%

Philips

1%

2%

1%

1%

3%

1%

Godrej

2%

0.9%

1%

1%

0.9%

1%

Hero Honda

1%

1%

1%

0.4%

1%

1%

Bajaj

1%

2%

1%

0.5%

1%

1%

Google

1%

1%

2%

0.9%

0.7%

1%

Airtel

1%

2%

1%

0.8%

0.2%

1%

Honda

1%

0.6%

0.8%

2%

0.0%

1%

Levis

1%

1%

1%

0.4%

0.6%

1%

Raymonds

1%

0.9%

0.7%

0.6%

1%

1%

IBM

1%

0.8%

0.6%

0.5%

0.5%

0.9%

0.6%

0.8%

1%

2%

0.7%

0.8%

Intel Lakme

1%

0.8%

0.5%

0.2%

0.4%

0.8%

Onida

0.8%

1%

0.6%

0.3%

0.0%

0.8%

Sony Ericsson

0.5%

0.7%

1%

0.9%

0.7%

0.7%

Videocon

0.5%

0.8%

0.7%

0.5%

0.0%

0.7%

Wipro

0.7%

0.8%

0.4%

1%

0.4%

0.7%

Cadbury

0.5%

0.5%

1%

0.5%

1%

0.6%

Compaq

0.4%

1%

0.3%

0.4%

0.4%

0.6%

HCL

0.5%

0.6%

0.4%

2%

0.2%

0.6%

Lee

0.6%

0.6%

0.4%

0.2%

0.8%

0.6%

Amul

0.6%

0.5%

0.3%

0.8%

0.9%

0.5%

BPL

0.5%

0.8%

0.3%

0.3%

0.7%

0.5%

Britannia

0.5%

0.3%

0.8%

0.9%

0.7%

0.5%

Mercedes

0.5%

0.6%

0.8%

0.0%

0.0%

0.5%

Nestle

0.5%

0.5%

0.4%

1%

0.4%

0.5%

Peter England

0.6%

0.2%

0.6%

0.0%

0.5%

0.5%

Surf

0.5%

0.7%

0.2%

1%

0.0%

0.5%

BSNL

0.3%

0.4%

0.5%

0.2%

0.0%

0.4%

Dell

0.3%

0.3%

0.5%

0.4%

0.0%

0.4%

162

TOM Brand

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Johnson & Johnson

0.4%

0.2%

0.3%

0.0%

0.0%

0.4%

Kingfisher

0.2%

0.3%

0.1%

0.1%

0.7%

0.4%

Motorola

0.3%

0.7%

0.4%

0.0%

0.0%

0.4%

Titan

0.4%

0.6%

0.3%

0.0%

0.6%

0.4%

Whirlpool

0.3%

0.5%

0.9%

0.0%

1%

0.4%

Apple

0.2%

0.6%

0.3%

0.3%

0.5%

0.4%

Canon

0.1%

0.2%

0.1%

4%

0.3%

0.3%

Dabur

0.3%

0.4%

0.2%

0.1%

0.0%

0.3%

Garnier

0.4%

0.3%

0.2%

0.5%

0.8%

0.3%

Hutch

0.5%

0.1%

0.4%

0.1%

0.0%

0.3%

Hyundai

0.5%

0.2%

0.3%

0.3%

0.0%

0.3%

ITC

0.2%

0.3%

0.3%

0.2%

0.0%

0.3%

Pantaloon

0.4%

0.1%

0.3%

0.0%

2%

0.3%

Ponds

0.2%

0.2%

0.4%

0.1%

0.9%

0.3%

Provogue

0.5%

0.4%

0.3%

0.0%

0.0%

0.3%

Toyota

0.2%

0.3%

0.6%

0.6%

0.0%

0.3%

Yamaha

0.3%

0.5%

0.2%

1%

0.0%

0.3%

Allen Solly

0.1%

0.2%

0.2%

0.0%

0.0%

0.2%

Amway

0.2%

0.2%

0.1%

0.0%

0.0%

0.2%

Arrow

0.2%

0.1%

0.1%

0.0%

0.0%

0.2%

Bata

0.3%

0.2%

0.3%

0.3%

0.9%

0.2%

BMW

0.2%

0.3%

0.1%

0.0%

0.0%

0.2%

Brooke Bond

0.2%

0.0%

0.1%

2%

0.0%

0.2%

Dettol

0.3%

0.1%

0.1%

0.2%

0.0%

0.2%

Hamam

0.4%

0.0%

0.0%

0.1%

0.0%

0.2%

Horlicks

0.1%

0.3%

0.1%

0.1%

0.8%

0.2%

ICICI

0.3%

0.3%

0.1%

0.0%

0.0%

0.2%

Infosys

0.3%

0.1%

0.0%

0.3%

0.0%

0.2%

John Players

0.2%

0.2%

0.5%

0.0%

0.0%

0.2%

L`Oreal

0.1%

0.3%

0.2%

0.5%

0.0%

0.2%

Lenovo

0.4%

0.2%

0.2%

0.3%

0.0%

0.2%

Lifebuoy

0.2%

0.1%

0.3%

1%

0.0%

0.2%

Louis Phillip

0.4%

0.0%

0.2%

0.0%

0.0%

0.2%

Suzuki

0.1%

0.2%

0.3%

0.1%

0.0%

0.2%

Nirma

0.2%

0.0%

0.2%

0.3%

0.3%

0.2%

Park Avenue

0.3%

0.1%

0.0%

0.1%

0.3%

0.2%

Parle

0.2%

0.2%

0.4%

0.0%

0.2%

0.2%

Pepe

0.2%

0.1%

0.2%

0.4%

0.4%

0.2%

Pepsodent

0.3%

0.1%

0.2%

0.0%

1%

0.2%

Revlon

0.3%

0.1%

0.1%

0.0%

0.0%

0.2%

Spykar

0.0%

0.3%

0.2%

0.3%

0.3%

0.2%

Thums Up

0.1%

0.2%

0.3%

0.0%

0.0%

0.2%

Times of India

0.2%

0.2%

0.2%

0.0%

0.0%

0.2%

TVS

0.2%

0.3%

0.1%

0.0%

0.0%

0.2%

Wills

0.1%

0.0%

0.1%

0.0%

0.4%

0.2%

Woodland

0.2%

0.2%

0.2%

0.7%

0.0%

0.2%

163

TOM Brand

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Close Up

0.0%

0.2%

0.1%

0.0%

0.9%

0.1%

Denim

0.0%

0.1%

0.1%

0.2%

0.0%

0.1%

Fair & Lovely

0.2%

0.1%

0.2%

0.1%

0.0%

0.1%

Ferrari

0.0%

0.3%

0.1%

0.0%

0.0%

0.1%

Fevicol

0.0%

0.1%

0.1%

0.0%

0.5%

0.1%

Ford

0.1%

0.1%

0.2%

0.1%

0.0%

0.1%

Gillette

0.1%

0.1%

0.1%

0.0%

0.7%

0.1%

Gold Flake

0.0%

0.4%

0.0%

0.2%

0.0%

0.1%

Honda City

0.1%

0.1%

0.0%

0.2%

0.0%

0.1%

IFB

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

ISI

0.1%

0.1%

0.2%

1%

0.0%

0.1%

Killer

0.1%

0.2%

0.1%

0.2%

0.0%

0.1%

Kodak

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Koutons

0.1%

0.2%

0.1%

0.1%

0.0%

0.1%

LIC

0.1%

0.0%

0.1%

0.2%

0.0%

0.1%

Lux

0.0%

0.0%

0.2%

0.3%

0.5%

0.1%

Maggi

0.1%

0.1%

0.0%

0.7%

0.0%

0.1%

Mahindra & Mahindra

0.0%

0.0%

0.1%

0.0%

0.0%

0.1%

Mcdonald

0.1%

0.0%

0.1%

0.0%

0.3%

0.1%

MRF

0.0%

0.1%

0.0%

0.3%

0.0%

0.1%

Nescafe

0.1%

0.2%

0.0%

0.0%

0.4%

0.1%

P&G

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Panasonic

0.1%

0.1%

0.1%

0.0%

0.0%

0.1%

Ray Ban

0.0%

0.2%

0.0%

0.2%

0.0%

0.1%

Red Label

0.1%

0.0%

0.0%

0.4%

0.0%

0.1%

Rediff

0.1%

0.0%

0.2%

0.0%

0.0%

0.1%

Rin

0.1%

0.0%

0.1%

0.1%

0.0%

0.1%

Santro

0.3%

0.0%

0.1%

0.0%

0.0%

0.1%

Siemens

0.0%

0.1%

0.1%

0.0%

0.0%

0.1%

Sify

0.0%

0.1%

0.1%

0.1%

0.4%

0.1%

Skoda

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

Tata Indicom

0.1%

0.0%

0.2%

0.0%

0.0%

0.1%

VIP

0.1%

0.0%

0.1%

0.0%

0.0%

0.1%

Yahoo

0.1%

0.1%

0.1%

0.2%

0.0%

0.1%

Zodiac

0.1%

0.1%

0.2%

0.0%

0.0%

0.1%

Acer

0.2%

0.0%

0.0%

0.2%

0.0%

0.1%

Axe

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

L&T

0.1%

0.2%

0.1%

0.0%

0.0%

0.1%

Ranbaxy

0.0%

0.0%

0.1%

0.1%

0.0%

0.1%

Sahara

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Sansui

0.1%

0.0%

0.2%

0.0%

0.0%

0.1%

TCS

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Armani

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

Chevrolet

0.1%

0.0%

0.0%

0.2%

0.0%

0.0%

Citi Bank

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

GE

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

164

TOM Brand

Naukri

Monster

Timesjobs

Google

Yahoo

All Job Users

Gucci

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

HDFC

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Mark & Spencer

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

NIIT

0.0%

0.0%

0.0%

0.6%

0.0%

0.0%

Parker

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Pears

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Reid & Taylor

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Rolex

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

SBI

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

Scorpio

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Taj

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Tanishq

0.1%

0.0%

0.0%

0.0%

0.2%

0.0%

Tata Indica

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Tata Motors

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Tata Tea

0.0%

0.1%

0.1%

0.0%

0.0%

0.0%

Van Huesen

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Versace

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Voltas

0.1%

0.0%

0.0%

0.0%

0.2%

0.0%

VSNL

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Idea

0.0%

0.0%

0.1%

0.2%

0.0%

0.0%

Lays

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Glaxo

0.0%

0.0%

0.0%

0.0%

0.4%

0.0%

HSBC

0.1%

0.1%

0.0%

0.0%

0.0%

0.0%

MTNL

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Satyam

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Liberty

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Others

10%

12%

13%

11%

13%

12%

165

Appendix

166

Table 82: City type classification by market size

REGIONS North

South

East

West

Delhi

Bangalore Chennai Coimbatore Hyderabad

Kolkata

Ahmadabad Mumbai Pune Surat

Faridabad Jaipur Kanpur Lucknow Ludhiana Patna

Kochi Madurai

Asansol

Bhopal Thane Indore Nagpur Vadodara

Amritsar Chandigarh Dhanbad Ghaziabad

Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam

Agra Allahabad Dehradun Gurgaon Jodhpur Meerut Noida Ranchi Varanasi Others from North India

Mangalore Mysore Secunderabad Others from South India

CITY TYPE BY MARKET SIZE 2

Metros

Urban Uptowns

Emerging Towns

Others

Guwahati

Bhubaneswar Cuttack Raipur Others from East India

Aurangabad Goa Jabalpur Nashik Rajkot Solapur Others from West India

2

Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

167

Table 83: City type by population size vs. market size POPULATION SIZE

Upto 1 Lakh

1-5 Lakhs

5-10 lakhs

Above 10 Lakhs

Coimbatore

Ahmadabad Bangalore Chennai Delhi & NCR Hyderabad & Secunderabad Kolkata Mumbai & Suburbs Pune Surat Bhopal Jaipur Kanpur Lucknow Ludhiana Nagpur Patna

Metros

Faridabad

Assansol

Indore Kochi Madurai Vadodara

Goa

Amritsar Aurangabad Chandigarh Dhanbad Guwahati Jabalpur Rajkot Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam

Nashik

Mangalore Dehradun Others from North India Others from South India Others from East India Others from West India

Allahabad Bhubaneswar Cuttack Jodhpur Raipur Ranchi Solapur

Agra Meerut Varanasi

MARKET SIZE 3

Urban Uptowns

Emerging Towns

Others

Others from North India Others from South India Others from East India Others from West India

3

Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

168

Table 84: Socio economic classification (SEC) grid

Chief Wage Earner's 4 Occupation

Chief Wage Earner's Highest Education Illiterate

School (Up to 4 yrs)

School (5-9 yrs)

Secondary / High School

Not Grad.

Grad./ PG (Gen.)

Grad./ PG (Prof.)

Unskilled worker

E

E

E

D

D

D

D

Skilled worker

E

E

D

C

C

B

B

Petty traders

E

D

D

C

C

B

B

Shop owners

D

D

C

B

B

A

A

Businessmen/ industrialists – with no employee

D

C

B

B

A

A

A

Businessmen/ industrialists – with 1 to 9 employee

C

B

B

B

A

A

A

Businessmen/ industrialists – with 10+ employee

B

B

A

A

A

A

A

Self-employed professionals

D

D

D

B

B

A

A

Clerical/ salesmen

D

D

D

C

B

B

B

Supervisor level

D

D

C

C

B

B

A

Officers/ executives (junior)

C

C

C

B

B

A

A

Officers/ executives (middle/ senior)

B

B

B

B

A

A

A

4

Chief Wage Earner is the head of the household who contributes maximum to the monthly household income. It is assumed in Indian marketing and media space that the life style of a household is largely determined by the combination of head of household’s highest level of education and current occupation.

169

Index: Charts

Chart 1: Occupational status of online job searchers............................... 13 Chart 2: Earning status in the family of the online job searchers ................ 14 Chart 3: Functional background of online job searchers ........................... 14 Chart 4: Highest level of education among the of online job searchers ......... 15 Chart 5: Age profile of online job searchers ......................................... 15 Chart 6: Online job searchers by city-market size classification ................. 16 Chart 7: Regional distribution of online job searchers ............................. 16 Chart 8: Years of net usage experience among online job searchers ............ 17 Chart 9: Place of accessing the internet by online job searchers ................ 17 Chart 10: Response to online marketing stimuli ..................................... 20 Chart 11: Online buying among online job searchers ............................... 21 Chart 12: Gender breakup............................................................... 31 Chart 13: Age group distribution ....................................................... 32 Chart 14: City class - by population size .............................................. 33 Chart 15: City class - by market size .................................................. 34 Chart 16: Region-wise break-ups....................................................... 36 Chart 17: Socio economic classification............................................... 38 Chart 18: Highest educational qualification.......................................... 39 Chart 19: Occupational break up....................................................... 40 Chart 20: Function / field of occupation ............................................. 41 Chart 21: Head of the household....................................................... 42 Chart 22: Monthly family income ...................................................... 43 Chart 23: Most expensive vehicle owned by the household........................ 44 Chart 24: Ownership of credit cards (individually).................................. 45 Chart 25: Current loan liabilities....................................................... 47 Chart 26: Years of experience in using internet ..................................... 48 Chart 27: Place of accessing internet ................................................. 49 Chart 28: Type of internet connection at home ..................................... 50 Chart 29: Type of internet connection at office..................................... 51 Chart 30: Service provider subscribed to at home .................................. 52 Chart 31: Service provider subscribed to at office .................................. 53 Chart 32: Frequency of accessing internet from home ............................. 54 Chart 33: Frequency of accessing internet from office............................. 55 Chart 34: Time of the day accessing internet from home ......................... 56 Chart 35: Time of the day accessing internet from office ......................... 57 Chart 36: Duration of PC usage from home........................................... 58 Chart 37: Duration of internet usage from home.................................... 59 Chart 38: Duration of PC usage from office .......................................... 60 Chart 39: Duration of internet usage from office ................................... 61 Chart 40: Time spent by internet users on watching TV ........................... 62 Chart 41: Time spent by internet users on reading newspaper ................... 63 Chart 42: Time spent by internet users on listening to radio ..................... 64 Chart 43: Professional activities ....................................................... 67 Chart 44: Personal activities............................................................ 68 Chart 45: Downloading activities....................................................... 69 Chart 46: E-commerce related activities ............................................. 70 Chart 47: Online shopping............................................................... 71 Chart 48: Response to online marketing stimulus ................................... 72 Chart 49: Blogging activities ............................................................ 73 Chart 50: Member of an online community........................................... 74 Chart 51: Problems faced while surfing the internet ............................... 78 Chart 52: Multiple user shares of email websites ................................... 80 Chart 53: Number of email accounts and average per capita email ids ......... 81

170

Index: Change from Previous Year Graphs

Chart 1: Gender breakup ................................................................ 31 Chart 2: Age group distribution ........................................................ 32 Chart 3: City class - by market size.................................................... 34 Chart 4: Region-wise break-ups ........................................................ 36 Chart 5: Socio economic classification ................................................ 38 Chart 6: Highest educational qualification ........................................... 39 Chart 7: Occupational break up ........................................................ 40 Chart 8: Head of the household ........................................................ 42 Chart 9: Monthly family income ........................................................ 43 Chart 10: Most expensive vehicle owned by the household........................ 44 Chart 11: Ownership of credit cards (individually).................................. 45 Chart 12: Years of experience in using internet ..................................... 48 Chart 13: Place of accessing internet ................................................. 49 Chart 14: Type of internet connection at home ..................................... 50 Chart 15: Type of internet connection at office..................................... 51 Chart 16: Service provider subscribed to at home .................................. 52 Chart 17: Service provider subscribed to at office .................................. 53 Chart 18: Frequency of accessing internet from home ............................. 54 Chart 19: Frequency of accessing internet from office............................. 55 Chart 20: Time of the day accessing internet from home ......................... 56 Chart 21: Time of the day accessing internet from office ......................... 57 Chart 22: Duration of PC usage from home........................................... 58 Chart 23: Duration of internet usage from home.................................... 59 Chart 24: Duration of PC usage from office .......................................... 60 Chart 25: Duration of internet usage from office ................................... 61 Chart 26: Time spent by internet users on watching TV ........................... 62 Chart 27: Time spent by internet users on reading newspaper ................... 63 Chart 28: Time spent by internet users on listening to radio ..................... 64 Chart 29: Professional activities ....................................................... 67 Chart 30: Personal activities............................................................ 68 Chart 31: Downloading activities....................................................... 69 Chart 32: E-commerce related activities ............................................. 70 Chart 33: Online shopping............................................................... 71 Chart 34: Response to online marketing stimulus ................................... 72 Chart 35: Multiple user shares of email websites ................................... 80 Chart 36: Number of email accounts and average per capita email ids ......... 81

171

Index: Tables

Table 1: Detailed sample base distribution of the land survey ..................... 6 Table 2: Popular online activities among all net users (Top 10) .................. 12 Table 3: Preferred websites for job search .......................................... 13 Table 4: Online activities undertaken ‘relatively’ more by online job searchers .............................................................................................. 19 Table 5: Top 10 most popular online activities among online job searchers.... 19 Table 6: Comparative evaluation of the Top 5 job search websites on selected attributes .................................................................................. 22 Table 7: Popularity of various internet activities ................................... 29 Table 8: Job search ...................................................................... 30 Table 9: Top 10 cities .................................................................... 35 Table 10: Preferred language of reading ............................................. 37 Table 11: Household asset ownership ................................................. 46 Table 12: Popularity of various internet activities .................................. 65 Table 13: Membership by type of online community ............................... 75 Table 14: Most used local language websites (other than English) ............... 76 Table 15: Online activities desired in other languages ............................. 77 Table 16: Preferred websites - emailing .............................................. 79 Table 17: Top of mind unaided recall - all websites ................................ 82 Table 18: Most used website - all websites........................................... 83 Table 19: Info search (English) ......................................................... 84 Table 20: Info search (local language) ................................................ 85 Table 21: Booking travel tickets ....................................................... 86 Table 22: Online shopping (other than travel tickets).............................. 87 Table 23: Online news ................................................................... 88 Table 24: Financial news & info (rates, quotes, etc.) .............................. 89 Table 25: Online share trading ......................................................... 90 Table 26: Real estate info............................................................... 91 Table 27: Matrimonial search........................................................... 92 Table 28: Dating/friendship search.................................................... 93 Table 29: Social networking/communities ........................................... 94 Table 30: Online gaming................................................................. 95 Table 31: Download mobile content................................................... 96 Table 32: Preferred instant messaging applications ................................ 97 Table 33: Download music .............................................................. 98 Table 34: Sports content ................................................................ 99 Table 35: Cinema content.............................................................. 100 Table 36: Most used local language websites (other than English) .............. 101 Table 37: Preferred blog sites ......................................................... 102 Table 38: Preferred astrology website ............................................... 103 Table 39: Preferred online learning / education website......................... 104 Table 40: Favorite TV channels ....................................................... 105 Table 41: Favorite newspapers ........................................................ 106 Table 42: Favorite magazines ......................................................... 107 Table 43: Favorite radio channels .................................................... 108 Table 44: TOM recall for brands....................................................... 109

172

Index: Segment wise Detailed Tables

Table 1: Gender breakup ............................................................... 111 Table 2: Age group distribution ....................................................... 111 Table 3: City class - by population size .............................................. 112 Table 4: City class - by market size .................................................. 112 Table 5: City wise distribution ........................................................ 113 Table 6: Region-wise break-ups ....................................................... 114 Table 7: Preferred language of reading .............................................. 115 Table 8: Socio economic classification ............................................... 115 Table 9: Highest educational qualification .......................................... 116 Table 10: Occupational break up ..................................................... 116 Table 11: Function / field of occupation ............................................ 116 Table 12: Head of the household ..................................................... 117 Table 13: Monthly family income ..................................................... 117 Table 14: Most expensive vehicle owned by the household ...................... 117 Table 15: Ownership of credit cards (individually)................................. 118 Table 16: Household asset ownership ................................................ 119 Table 17: Current loan liabilities...................................................... 119 Table 18: Years of experience in using internet.................................... 120 Table 19: Place of accessing internet ................................................ 120 Table 20: Type of internet connection at home .................................... 120 Table 21: Type of internet connection at office ................................... 121 Table 22: Service provider subscribed to at home ................................. 121 Table 23: Service provider subscribed to at office................................. 121 Table 24: Frequency of accessing internet from home ............................ 122 Table 25: Frequency of accessing internet from office ........................... 122 Table 26: Time of the day accessing internet from home ........................ 122 Table 27: Time of the day accessing internet from office ........................ 123 Table 28: Duration of internet usage from home................................... 123 Table 29: Duration of internet usage from office .................................. 123 Table 30: Duration of internet usage during weekdays............................ 124 Table 31: Duration of internet usage during weekends ........................... 124 Table 32: Duration of PC usage from home ......................................... 124 Table 33: Duration of PC usage from office ......................................... 125 Table 34: Time spent by internet users on watching TV .......................... 125 Table 35: Time spent by internet users on reading newspaper .................. 125 Table 36: Time spent by internet users on listening to radio .................... 126 Table 37: Professional activities ...................................................... 126 Table 38: Personal activities........................................................... 127 Table 39: Downloading activities ..................................................... 127 Table 40: E-commerce related activities ............................................ 128 Table 41: Online shopping.............................................................. 128 Table 42: Response to online marketing stimulus .................................. 128 Table 43: Blogging activities ........................................................... 129 Table 44: Member of an online community ......................................... 129 Table 45: Membership by type of online community .............................. 130 Table 46: Usage of other language websites ........................................ 130 Table 47: Online activities desired in other languages ............................ 131 Table 48: Problems faced while surfing the internet .............................. 131 Table 49: Top of mind unaided recall - all websites ............................... 132 Table 50: Most used website - all websites.......................................... 134 Table 51: Preferred website for emailing ........................................... 134 Table 52: Multiple user shares of email websites .................................. 135 Table 53: No. of email accounts ...................................................... 135 Table 54: Preferred website for mobile content ................................... 136 Table 55: Preferred website for sports .............................................. 137 Table 56: Preferred website for travel products ................................... 138

173

Table 57: Preferred website for matrimony......................................... 139 Table 58: Preferred website for financial news/info .............................. 140 Table 59: Preferred website for cinema ............................................. 141 Table 60: Preferred website for online share/stock trading...................... 142 Table 61: Preferred website for games .............................................. 143 Table 62: Preferred website for online shopping................................... 144 Table 63: Preferred website for online news ....................................... 144 Table 64: Preferred website for friendship/dating ................................ 145 Table 65: Preferred website for music ............................................... 146 Table 66: Preferred info search engine - local language .......................... 147 Table 67: Preferred website for real estate......................................... 147 Table 68: Preferred info search engine - English ................................... 148 Table 69: Preferred website for instant messaging ................................ 148 Table 70: Preferred website for social networking/communities ............... 149 Table 71: Preferred website for astrology........................................... 150 Table 72: Preferred website for online learning/education ...................... 151 Table 73: Preferred blog sites ......................................................... 152 Table 74: Other language preferred for local language content................. 153 Table 75: Preferred website for checking local language content .............. 154 Table 76: Most preferred TV channel................................................. 155 Table 77: Most preferred newspaper ................................................. 157 Table 78: Most preferred magazine................................................... 159 Table 79: Most preferred radio channel ............................................. 161 Table 80: Top of mind recall for brands ............................................. 162 Table 82: City type classification by market size .................................. 167 Table 83: City type by population size vs. market size............................ 168 Table 84: Socio economic classification (SEC) grid................................. 169

174

175

176