Get Counted Internet User Panel Profile - April 2009
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GetCounted Internet User Panel Profile April 2009
Overview Total Base : 151,000+ out of which around 70% are active at any point of time. 138,000+ Urban Members and 13,000+ Rural Members. 10,000 new members are added every month. GetCounted represents 33 million Urban Indian Internet Users. It represents almost 100% of the total 33 million regular Urban Indian Internet Users.
Gender Gender
Count
M ale
Female
100%
Male Female
115,976 22,105
80%
77%
60% 40%
23%
20% 0% Internet Pop. Representation (GetCounted Panel - Weighted)
Age Age
Count
13-18
6,821
19-24
49,273
13-18
19-24
50%
25-35
36-45
45+
44% 37%
40% 30%
25-35
57,494
36-44
15,134
10%
9,116
0%
45+
20% 10% 3%
6%
Internet Pop. Representation (GetCounted Panel - Weighted)
SEC SEC
SEC-A
Count
SEC-B
SEC-C
SEC-D
SEC-E
50%
SEC A
64,670
SEC B
53,967
40% 30%
10,199
SEC D
6,396
27% 20%
20%
SEC C
27%
16% 10%
10% 0% Internet Pop. Representation (GetCounted Panel - Weighted)
SEC E
2,849
Education Education
Count
Up to SSC/HSC
20,088
Under Graduate
11,904
Under Graduate
Graduate(Gen)
Graduate(Pro)
Post Graduate (Gen)
Post Graduate (Pro)
Others
50% 40% 30%
Graduate (Gen) Graduate (Pro)
40,432
20%
30,969
10%
Post Graduate (Gen)
9,941
0%
Post Graduate (Pro)
24,748
27%
30% 19% 13% 6%
6%
Internet Pop. Representation (GetCounted Panel - Weighted)
Occupation Occupation
Count
Jr. Salaried Emp.
20,441
50%
Mid Salaried Emp.
23,632
40%
Sr. Salaried Emp.
9,074
30%
Self Employed
5,561
20%
Shop owners/Traders
3,190
10%
Businessmen
7,271
Unemployed
5,538
Student
45,074
Retired
1,976
Housewife
5,012
Others
11,311
Jr level salaried emp Self Employed Prof Unemployed Housewife
M id level salaried emp Shop owner/ Traders Student Others
Sr level salaried emp Businessmen Retired
31% 19% 14%
10% 4%
4%
3%
5%
5%
1%
5%
0% Internet Pop. Representation (GetCounted Panel - Weighted)
Income Income (Rs.)
Less than Rs 6,250 Rs 25,000 - Rs 40,000 M ore than Rs 100,000
Count
Upto 6,250/-
17,498
6,250/- to 12,500/-
30,111
12,500/- to 25,000/-
30,306
Rs 6,250 - Rs 12,500 Rs 40,000 - Rs 80,000
Rs 12,500 - Rs 25,000 Rs 80,000- Rs 100,000
50% 40% 31% 30%
25%
23%
20%
25,000/- to 40,000/-
17,105
40,000/- to 80,000/-
11,543
80,000/- to 100,000/-
4,489
100,000/- +
3,775
10%
10%
6%
3%
2%
0% Internet Pop. Representation (GetCounted Panel - Weighted)
Town Class Town Class Upto 1 Lakh
Count 24,504
Upto 1 Lakh
1-5 Lakhs
5-10 Lakhs
Above 10 Lakhs
100% 80%
1 Lakh – 5 Lakh
27,625
5 Lakh – 10 Lakh
17,235
10 Lakh+
68,717
60%
44%
40% 20%
38%
14% 5%
0% Internet Pop. Representation (GetCounted Panel - Weighted)
Region Region North
Count 36,534
North
East
South
50% 40%
East
12,945
South
53,168
West
35,434
West
30% 20%
29% 21%
33%
17%
10% 0% Internet Pop. Representation (GetCounted Panel - Weighted)
Most Expensive Vehicle Bi-Cycle M id-Size/Sedan Car No Vehicle
Count Bi-Cycle
19,024
Motor-Cycle/Scooter
75,335
Small/Compact Car
13,445
M otor-Cycle/Scooter Premium/Luxury car
Small/Compact Car Others
50%
50% 40% 30% 20%
17%
20%
Mid-Size/Sedan Car
6,653
Premium/Luxury Car
2,054
Others
2,571
No Vehicle
19,000
10%
6%
3%
2%
2%
0% Internet Pop. Representation (GetCounted Panel - Weighted)
Internet Experience Less than 3 M onths
3 M onths-6 M onths
6 M onths-1 year
2-5 years
5-6 years
6 years and above
1-2 years
50% 40%
35% 26%
30% 20%
14% 10%
10%
3%
5%
6%
0% Internet Pop. Representation (GetCounted Panel - Weighted)
Preferred Place of Access Home Friends/Relatives place M obile (using data card)
Office Cyber cafe
School/College M obile (using mobile)
50% 40%
36% 30%
30% 16%
20% 10%
9%
5%
1%
2%
0% Internet Pop. Representation (GetCounted Panel - Weighted)
Time Spent on Internet Home Light users
M edium users
Place of work Heavy users
Light users
100%
100%
80%
80%
60% 40%
44% 33% 23%
60% 40%
20%
20%
0%
0% Internet Pop. Representation (GetCounted Panel - Weighted)
M edium users
Heavy users
46% 29%
25%
Internet Pop. Representation (GetCounted Panel - Weighted)
Physical Asset Ownerships Asset Ownerships
Count
% Owning
Colour TV
137,756
91%
Mobile Phone
127,159
84%
Fridge
115,049
76%
Computer/Laptop
112,021
74%
VCD/DVD Player
95,369
63%
Washing Machine
89,314
59%
Music System
78,718
52%
Regular Camera
60,552
40%
Digital Camera
54,497
36%
Ipod/MP3 player/Walkman
51,469
34%
Air Conditioner
42,386
28%
Microwave
42,386
28%
Video Camera/ Camcorder
33,304
22%
Financial Asset Ownerships Asset Ownerships
Count
% Owning
Bank Account
122,618
81%
Debit Card
92,342
61%
Life Insurance
89,314
59%
Credit Card
52,983
35%
Medical Insurance/CGHS
48,442
32%
Fixed Deposits
46,928
35%
Mutual Funds
39,359
26%
Stock/Shares
37,845
25%
Thank You!
Overview Total Base : 151,000+ out of which around 70% are active at any point of time. 138,000+ Urban Members and 13,000+ Rural Members. 10,000 new members are added every month. GetCounted represents 33 million Urban Indian Internet Users. It represents almost 100% of the total 33 million regular Urban Indian Internet Users.
Gender Gender
Count
M ale
Female
100%
Male Female
115,976 22,105
80%
77%
60% 40%
23%
20% 0% Internet Pop. Representation (GetCounted Panel - Weighted)
Age Age
Count
13-18
6,821
19-24
49,273
13-18
19-24
50%
25-35
36-45
45+
44% 37%
40% 30%
25-35
57,494
36-44
15,134
10%
9,116
0%
45+
20% 10% 3%
6%
Internet Pop. Representation (GetCounted Panel - Weighted)
SEC SEC
SEC-A
Count
SEC-B
SEC-C
SEC-D
SEC-E
50%
SEC A
64,670
SEC B
53,967
40% 30%
10,199
SEC D
6,396
27% 20%
20%
SEC C
27%
16% 10%
10% 0% Internet Pop. Representation (GetCounted Panel - Weighted)
SEC E
2,849
Education Education
Count
Up to SSC/HSC
20,088
Under Graduate
11,904
Under Graduate
Graduate(Gen)
Graduate(Pro)
Post Graduate (Gen)
Post Graduate (Pro)
Others
50% 40% 30%
Graduate (Gen) Graduate (Pro)
40,432
20%
30,969
10%
Post Graduate (Gen)
9,941
0%
Post Graduate (Pro)
24,748
27%
30% 19% 13% 6%
6%
Internet Pop. Representation (GetCounted Panel - Weighted)
Occupation Occupation
Count
Jr. Salaried Emp.
20,441
50%
Mid Salaried Emp.
23,632
40%
Sr. Salaried Emp.
9,074
30%
Self Employed
5,561
20%
Shop owners/Traders
3,190
10%
Businessmen
7,271
Unemployed
5,538
Student
45,074
Retired
1,976
Housewife
5,012
Others
11,311
Jr level salaried emp Self Employed Prof Unemployed Housewife
M id level salaried emp Shop owner/ Traders Student Others
Sr level salaried emp Businessmen Retired
31% 19% 14%
10% 4%
4%
3%
5%
5%
1%
5%
0% Internet Pop. Representation (GetCounted Panel - Weighted)
Income Income (Rs.)
Less than Rs 6,250 Rs 25,000 - Rs 40,000 M ore than Rs 100,000
Count
Upto 6,250/-
17,498
6,250/- to 12,500/-
30,111
12,500/- to 25,000/-
30,306
Rs 6,250 - Rs 12,500 Rs 40,000 - Rs 80,000
Rs 12,500 - Rs 25,000 Rs 80,000- Rs 100,000
50% 40% 31% 30%
25%
23%
20%
25,000/- to 40,000/-
17,105
40,000/- to 80,000/-
11,543
80,000/- to 100,000/-
4,489
100,000/- +
3,775
10%
10%
6%
3%
2%
0% Internet Pop. Representation (GetCounted Panel - Weighted)
Town Class Town Class Upto 1 Lakh
Count 24,504
Upto 1 Lakh
1-5 Lakhs
5-10 Lakhs
Above 10 Lakhs
100% 80%
1 Lakh – 5 Lakh
27,625
5 Lakh – 10 Lakh
17,235
10 Lakh+
68,717
60%
44%
40% 20%
38%
14% 5%
0% Internet Pop. Representation (GetCounted Panel - Weighted)
Region Region North
Count 36,534
North
East
South
50% 40%
East
12,945
South
53,168
West
35,434
West
30% 20%
29% 21%
33%
17%
10% 0% Internet Pop. Representation (GetCounted Panel - Weighted)
Most Expensive Vehicle Bi-Cycle M id-Size/Sedan Car No Vehicle
Count Bi-Cycle
19,024
Motor-Cycle/Scooter
75,335
Small/Compact Car
13,445
M otor-Cycle/Scooter Premium/Luxury car
Small/Compact Car Others
50%
50% 40% 30% 20%
17%
20%
Mid-Size/Sedan Car
6,653
Premium/Luxury Car
2,054
Others
2,571
No Vehicle
19,000
10%
6%
3%
2%
2%
0% Internet Pop. Representation (GetCounted Panel - Weighted)
Internet Experience Less than 3 M onths
3 M onths-6 M onths
6 M onths-1 year
2-5 years
5-6 years
6 years and above
1-2 years
50% 40%
35% 26%
30% 20%
14% 10%
10%
3%
5%
6%
0% Internet Pop. Representation (GetCounted Panel - Weighted)
Preferred Place of Access Home Friends/Relatives place M obile (using data card)
Office Cyber cafe
School/College M obile (using mobile)
50% 40%
36% 30%
30% 16%
20% 10%
9%
5%
1%
2%
0% Internet Pop. Representation (GetCounted Panel - Weighted)
Time Spent on Internet Home Light users
M edium users
Place of work Heavy users
Light users
100%
100%
80%
80%
60% 40%
44% 33% 23%
60% 40%
20%
20%
0%
0% Internet Pop. Representation (GetCounted Panel - Weighted)
M edium users
Heavy users
46% 29%
25%
Internet Pop. Representation (GetCounted Panel - Weighted)
Physical Asset Ownerships Asset Ownerships
Count
% Owning
Colour TV
137,756
91%
Mobile Phone
127,159
84%
Fridge
115,049
76%
Computer/Laptop
112,021
74%
VCD/DVD Player
95,369
63%
Washing Machine
89,314
59%
Music System
78,718
52%
Regular Camera
60,552
40%
Digital Camera
54,497
36%
Ipod/MP3 player/Walkman
51,469
34%
Air Conditioner
42,386
28%
Microwave
42,386
28%
Video Camera/ Camcorder
33,304
22%
Financial Asset Ownerships Asset Ownerships
Count
% Owning
Bank Account
122,618
81%
Debit Card
92,342
61%
Life Insurance
89,314
59%
Credit Card
52,983
35%
Medical Insurance/CGHS
48,442
32%
Fixed Deposits
46,928
35%
Mutual Funds
39,359
26%
Stock/Shares
37,845
25%
Thank You!
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