Juxtconsult India Online 2007 Online Info Search- English Report

India Online 2007

Online Info Search- English

India Online 2007

Online Info Search- English Report

India Online 2007

© copyright JuxtConsult

Online Info Search- English

India Online 2007

Table of contents India Online 2007 ......................................................... 1 India Online 2007 Reports ............................................... 3 Methodology ............................................................... 5 Executive Summary .....................................................10 Key Findings ..............................................................12 Detailed Findings: Reading the Graphs & Tables ..........................................24 Popularity of the Activity ..............................................26 Demographic Profile ....................................................29 Socio-Economic Profile .................................................36 Economic Profile.........................................................41 Net Usage Status.........................................................47 Net Usage Dynamics.....................................................53 Preferred Net Activities ................................................64 Most Used Websites .....................................................82 Most Used Offline Media Brands..................................... 105 Offline Brands Recalled .............................................. 109 Segment Wise Detailed Tables ...................................... 110 Appendix ................................................................ 168

Online Info Search- English

India Online 2007

India Online 2007 The India Online 2007 study is not just an annual update over the previous year's India Online 2006 study but rather a continuation of JuxtConsult’s efforts to keep improving the quality of the study every year. The improvements made in the study this year not only involve further strengthening of the research methodology but also enhancing the coverage of the information, especially in the emerging areas of internet usage in the country like blogging, social networking and language website usage. Accordingly the India Online 2007 set of reports will not only provide you the most recent estimates on the Internet user-ship, its growth and penetration in India but will also give you an 'insightful' understanding of the current net usage behavior and preferences of various kinds of online Indians. Like in the year 2006, JuxtConsult conducted two large-scale 'primary' surveys, one offline and one online to complete the study this year as well. However, the sample size for the 'land' survey (which is used to estimate the size of internet using population in urban India) was almost doubled this year to further improve the coverage among the various population strata in urban India. The land survey, conducted during April 2007, covered 10,000 households across 31 cities of various sizes across all the four regions of the country. The 'online' survey was conducted among 3 of the most popular and generic portals in Indian with the focus on capturing the in-depth net usage behaviors and preferences of online Indians. This survey was conducted by JuxtConsult between April-May 2007 and over 14,200 in-depth and usable responses were collected and analyzed for final reporting. There is one key difference in the study this year compared to the last year. To make our findings more representative of the entire urban online population and not just the Internet users who are more likely to respond to online surveys, this year we have ‘linked’ the findings of our online survey with the findings of our land survey. This was done by deriving appropriate individual level ‘weights’ for Internet users from the land survey and then applying them to the data of the online survey. The key information included in the various reports cover the demographic and socio-economic profiles of the net users, their ownership of household assets, the source and place of their access to internet, net usage dynamics, preferred online activities, website preferences for over 20 key online activities, online buying behavior and spends, response to online marketing stimuli, offline media preferences, and much more.

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Online Info Search- English

In sum, what you get in India Online 2007 you are unlikely to get elsewhere: X X X X X

Highly credible latest estimate of internet using population in urban India Key insights on various aspects of internet usage in India An understanding of online Indians as 'consumers' and not just as faceless net users How to reach these online consumers on the net, as well as through the offline mediums Preferred 'user shares' of key online brands in 21 different online activity categories

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India Online 2007

India Online 2007 Reports Main Report X

Overall Status and Usage of Internet in India

User Segment Supplementary Reports X X X X X X X X X X X X X X X X X X

Women on the net Youth on the net (teenagers and young adults) Net users by their socio-economic (SEC) profile Students on the net Corporate employees on the net IT professionals on the net Heavy Online Spenders on the net Bloggers on the net Car owners on the net Two-wheeler owners on the net Mobile phone owners on the net Credit card owners on the net Net users by place of access (homes, place of work, cyber cafes) Net users by type of connection (broadband, dial-up) Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5 lakhs, Below 1 lakh) Net users by town market size (metros, urban uptowns, emerging towns, others) Net users as financial investors Vernacular language net users

Category Supplementary Reports: (comparative profiling of top 5 websites) X X X X X X X X X X X X X X X X X

Online shopping Emailing Job search Matrimony Info search - English Info Search - Local language Online travel Social networking/communities Friendship / dating Online news Financial info/news Online share trading Cinema content Sports content Online music Online games Online real estate

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Online Info Search- English

X X X

Mobile content download Astrology Online learning/education

Note - All supplement reports are subject to sufficiency of sample responses. Demographic segment wise details by gender, age, SEC classification, region and place of net access are included in each of the reports as appendix tables.

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Methodology In order to derive highly robust and authentic estimates of the current user-ship of Internet in India, and draw out a truly representative internet usage behavior patterns, we at JuxtConsult keep improving and refining our research methodology for the India Online study every year. In 2007, we have again brought in two significant improvements: X

We have increased our land survey sample base to 10,000 (from 5,500 last year) and the coverage of the number of cities to 31 (from 21 last year). The distribution of these 31 cities continues to be well spread across the 4 regions of the country. But more importantly, in terms of coverage of towns by their population size, we dug deeper this year and covered all town classes that have population of 20,000 individuals and above.

X

Further, to better capture the internet usage across all types of socioeconomic classes (SEC) in urban Indian, we allocated equal sample quota among the 5 broad socio-economic classes A, B, C, D and E across various zones within a town, and then across the town classes and regions. To correct for and put back the real representation of the socio-economic classes (and not equal representation) during the data processing stage, we incorporated the appropriate SEC 'weights' derived from the actual urban population statistics from authentic govt. Sources (National Sample Survey Organization and Census of India).

These two refinements in the sampling methodology ensured that this year we get an even better representation of various types of internet users in urban India. Like last year, this year again we conducted both a land survey and an online survey separately, with the focus of the land survey being on estimating the size of the internet using population in urban India, and that of the online survey on capturing the net usage behavior and preference patterns. The two surveys had some common questions on demographic profiles and net usage behavior to help us link up the two sets of data at the processing stage.

The Land Survey The objective of the land survey was two fold. First, to help us estimate the internet user-ship in urban India, as with a land survey we could cover both the user and non-user population of the internet in a representative way. The other objective was to derive relevant demographic 'multipliers' from this survey which could then be applied to the internet usage data collected in the online survey. The use of these 'individual' level multipliers helped us make the online survey findings 'representative' of the entire urban online population and not just of those who are more likely to fill up an online surveys (because of factors like convenience of access, regularity of usage, attractiveness of the incentive prize offered for filling the survey, etc.). The land survey undertaken this year was again a household level survey across 10,000 households in 31 cities spread across all regions of India. The survey was conducted and completed between mid-April to early-May 2007. Care was taken that all relevant classes of towns with population size of over 20,000

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Online Info Search- English

individuals were covered and surveyed across each of the 4 regions of the country. Within a city, 5 geographical locations were chosen, one each in the north, south, east, west and central parts of the city. From each location within a city an equal number of households from the five socio-economic classes A, B, C, D, and E were surveyed. The cities where the land surveys were conducted and the size of the sample data collected from each of these cities are as follows: Table 1: Detailed sample base distribution of the land survey Region

North

West

East

South

Total (31)

City/ Town

City Class

Sample Size

Delhi

10 lakh +

401

Kanpur (UP)

10 lakh +

297

Ludhiana (Pun)

10 lakh +

302

Patna (Bih)

10 lakh +

303

Allahabad (UP)

5 lakh – 10 lakh

298

Ajmer (UP)

1 lakh – 5 lakh

314

Bhadohi (UP)

50 K – 1 lakh

299

Muradnagar (UP)

50 K – 1 lakh

300

Sohna (Har)

20 K – 50 K

307

Mumbai (Mah)

10 lakh +

399

Ahmedabad (Guj)

10 lakh +

404

Pune (Mah)

10 lakh +

300

Rajkot (Guj)

5 lakh - 10 lakh

301

Dewas (MP)

1 lakh - 5 lakh

303

Hinganghat (Mah)

50 K - 1 lakh

307

Mhowgaon (MP)

20 K - 50 K

296

Katol (Mah)

20 K - 50 K

276

Kolkata (WB)

10 lakh +

398

Guwahati (Ass)

5 lakh – 10 lakh

299

Bhubneshwar (Ori)

5 lakh – 10 lakh

303

Raniganj (WB)

1 lakh – 5 lakh

300

Bhatapara (Chat)

50 K – 1 lakh

252

Champa (Chat)

20 K – 50 K

292

Chennai (TN)

10 lakh +

407

Bangalore (Kar)

10 lakh +

406

Hyderabad (AP)

10 lakh +

410

Mysore (Kar)

5 lakh – 10 lakh

329

Kozhikode (Ker)

1 lakh – 5 lakh

300

Nellore (AP)

1 lakh – 5 lakh

300

Cheruvannur (Ker)

50 K – 1 lakh

294

Edapaddi (TN)

20 K – 50 K

305

-

-

10,002

City Class

10 lakh +

5 lakh - 10 lakh

1 lakh – 5 lakh

50 K – 1 lakh

20 K - 50 K

Total (31)

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India Online 2007

To check for both the 'regular' as well as 'occasional' usage of the Internet, at each of the 1,000 households contacted it was queried: X

If any member of the household use the Internet 'at all' from anywhere (home or any location outside)? And

X

If any member of the household use the Internet ‘at least once a month’ from anywhere (home or any location outside)?

Some further questions related to the specifics of demographic profile of the head of the household, their knowledge of English, computer usage, and asset ownership of the household were also asked from the respondent. The usage of computer and Internet was separately checked for each member of the household from the respondent. The above information about the head of the household, especially their education and occupation profile (thereby identifying their socio-economic or SEC classification) together with the town size class and region were used to link up to the similar authentic Government of India data to estimate the Internet user-ship as well as to generate the appropriate 'multipliers' that were to be applied to the data collected from the online survey.

The Online Survey The online survey was used to collect the in-depth information on internet usage patterns and other media usage patterns among the various types of net users. This was done through a 'large-scale' online survey conducted between end-April to mid-May 2007 among the users of three of the biggest and most generic portals in India, namely Yahoo, Rediff and Google. On one end, the email properties of Yahoo, Rediff and Google (Gmail) were used through online survey campaigns to target the widest possible base on internet users in a random manner and collect responses (as these three email portals together cover almost all email users with a personal email id in the country). At the same time, to cover for whatever may have got missed out in these survey campaigns on email portals, a parallel 'contextual search' based survey ad campaign was run using Google AdSense. All the survey campaigns were paid for and officially run by these portals among their users. The overall online survey campaign used a combination of banner ads, e-mailers and contextual search ads through these portals. The online survey was conducted using an e-questionnaire segmented into three sections. The questionnaire was pre-tested and timed to take approximately 15-20 minutes for a respondent to complete depending on the speed of comprehension and answering of the questions. The questionnaire was structured and designed to reduce the level of 'respondent fatigue' to an extent that was practically possible.

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In this year's study, the information area coverage (in the online questionnaire) was also enhanced and fine tuned somewhat to keep abreast with the changing and evolving Indian online space: X

The net usage behavior and preferences of new phenomena like blogging, social networking and language content checking were included.

X

In terms of capturing website preferences, 6 more online activity categories were included this year to take their coverage to 21. The new categories added were instant messaging, real estate, online info search engine in local languages, astrology, online share trading and online learning/education.

X

The question about 'blogging' was fine tuned to segregate usage behavior between only reading blogs, posting comments on blogs and having a blog site of one's own.

In the online questionnaire, a response format of 'clicking' a single or multiple options among the various given options was used for most questions. For each of these questions it was also possible for a respondent to answer 'none' or 'any other'. However, wherever the respondents were asked to give preferences for websites or brand names, only a text box was provided for them to type the name on their own (or type 'none' if not applicable). This was done to ensure that all such recall and actual usage preference responses were solicited 'unprompted'. Further, to enlist complete and sincere responses, an incentive of a significant cash prize was also announced for one selected respondent to be given at the end of the survey. Over 26,000 unduplicated and clean responses were collected from the online survey campaign in about 31/2 weeks time. Of these, all 26,000 responses were complete on user profiles and their net usage behavior information. Around 14,200 responses were complete in all aspects, including various online activities undertaken and website preferences. Thus, the responses from the three sections of the online survey have different valid sample bases and have been reported accordingly. All the usable responses after data cleaning were then collated, crosschecked and processed for tabulation and analysis. While doing the tabulation, any errors and spelling mistakes in typing of the brand names, etc. By the respondents were carefully checked and corrected. Finally, the appropriate weights (multipliers) as derived from the land survey were incorporated into the usable online survey responses to make them more 'representative' of the entire urban online population. Further, for questions that asked for preferred websites names, to remove the possible 'source' bias towards any specific generic portal among the three generic portals used, an 'equalization' correction factor was also incorporated. The net result was the compilation of the latest, highly authentic and representative database on the Internet habits and website preferences of online Indians. This database was then used for making 'insightful' analysis and conclusions as contained in the various reports of the India Online 2007 study.

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India Online 2007

Last but not least, in this year's reports we have brought in the presentation of the 'changes' in the usage behavior and preferences vis-à-vis the last year. Wherever relevant, these changes have been presented graphically along with all the current year's data charts, graphs and tables. Note - Because of a deeper and more robust coverage of internet usage among the smaller towns (down to 20,000 population town classes), and among all the socio-economic classes in this year's land survey, there is likely to be an element of 'correction' seen in this year's data (as compared to the previous year's). These corrections are likely to be more visible in some of the demographic, socio-economic and economic profile of online Indians. The correction factor may also apply, though assumedly not to the same degree, to the current year's data on net usage behavior and website preferences.

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Online Info Search- English

Executive Summary Nearly 3-in-5 internet users are info searchers while every third is a local language info searcher. More than half of the online urban Indians (58%) conduct info search online using a search engine, be it in English or in a local language. At this level of usage, the activity establishes itself among the ‘mainline’ online activities and is among the top 10 online activities with online urban Indians. Of the two, English info search is the larger segment and has grown from 50% last year to a healthy 56% this year. Local language info searchers comprise 28% of internet users. However, only 3% of these info searchers are ‘exclusive’ local language searchers. The balance 25% also conduct English info search. In terms of numbers, roughly 14.1 million urban Indian netizens today are English info searchers and about 6.9 million are local language info searchers. The demographic profile of info searchers as a group differs ‘subtly’ from general internet users. Info searchers are largely male but marginally younger in age than the regular net users. They come marginally more from southern India and reside more in the metros. Info searchers also show better socioeconomic profiles and are a bit more affluent with relatively higher monthly family income and asset ownership levels. Local language info searchers are broadly similar but are even younger, have a marginally higher male and southern skew and are not as affluent as English info searchers. Info searchers are clearly more ‘seasoned’, ‘heavier’ and ‘savvier’ internet users. The internet usage experience of info search users is distinctly higher. Not only is their internet usage ‘heavier’ (in terms of duration as well as frequency of use) but their ‘depth’ of use is also significantly more. They use the internet for many more activities (across personal, professional and ecommerce related activities) including blogging, have more number of email accounts, download more material and are more inclined to join online communities. Interestingly, the above behaviour is even more pronounced among the local language info searchers. Info searchers make better online consumers. Info searchers are generally more receptive to all types of online marketing stimuli. They also buy online noticeably more - 50% of them have ever bought online compared to 43% among all internet users. 3-in-4 info searchers use Google. Google commands the lion’s share of the info search segment at 75% for English language search and 74% for local language search. The next in line - Yahoo at 10% for English info search, and Manoramanonline and Guruji at 2% each for local language info search, are far too behind to pose any real competition or threat to Google. Wikipedia info searchers, followed by Google ones, show the most ‘premium’ socio-economic profiles and are the most ‘savvy’ net users. Given

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India Online 2007

the predominance of Google in the overall segment (three-fourth of all info searchers being Google users), the overall profile and preferences of info searchers mirror that of Google info searchers. However, the demographic and net usage profiles of Yahoo, Rediff and Wikipedia info searchers are quite distinct. On the whole, Google continues to be near ‘synonymous’ with online info search in both English as well as local language info search, and has strengthened its position in terms of mind-share since last year. Wikipedia, though also getting the most premium and net savvy users, is still to gather ‘user mass’ and can at best be classified as a ‘niche’ player in the Indian online English info search market. Yahoo and Rediff info searchers stand out for the high loyalty they show towards their respective websites in undertaking most of the online activities even for activities as distinct as matrimonial search, job search, travel booking and online shopping.

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Online Info Search- English

Key Findings Nearly 3-in-5 internet users are info searchers while every third is a local language info searcher More than half of the online urban Indians (58%) conduct information search online using a search engine, whether in English or local language. At this level of usage, the activity establishes itself among the ‘mainline’ online activities. In number terms, over 14.5 million online urban Indians search info online using a search engine, making it among the top 10 popular online activities with online urban Indians. Not unexpectedly, of the two, English info search is the larger segment and has grown from 50% last year to a healthy 56% this year. Local language info searchers comprise 28% of internet users (6.9 million). Table 2: Popularity of various internet activities Rank

Activity

% All Internet Users

In millions

1

Emailing

95%

24.0

2

Job Search

73%

18.4

3

Instant messaging

62%

15.6

4

Check news

61%

15.4

5

Music

60%

15.1

6

Chatting

59%

14.9

7

Check Sports

57%

14.4

8

E-greetings

57%

14.4

9

Online Games

54%

13.7

10

Dating/Friendship

51%

12.9

Info search - English search engines

56%

14.0

Info search - Local language search engines

28%

6.9

Info search - All search engines

58%

14.5

Interestingly, only 3% of these info searchers exclusively search in local languages. The balance 25% conducts both local languages as well as English info search.

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India Online 2007

Graph 1: Overlap between English & Local language info search using a search engine

English Info Search - 56%

English Info Search Only 31%

Local Language Info Search - 28%

25%

Local language Info Search Only 3%

In terms of numbers, roughly 14.1 million urban Indian netizens today are English info searchers and about 6.9 million are local language info searchers.

The demographic profile of info searchers as a group differs subtly from general internet users English info searchers are marginally younger (44% belong to 13-24 year age band compared to 42% among all internet users) and a slightly higher proportion of them are male (84%). They come marginally more from Southern India (43% versus 40% among all internet users) and reside in Metros marginally more (39% versus 37% among all internet users). In terms of affluence level, this group is a bit more affluent which gets reflected in their SEC distribution (29% SEC A versus 24% among all internet users) and also in their monthly family income and asset ownership levels. Local language info searchers are broadly similar but are even younger (47% are 13-24 years old), have a marginally higher share of males (86%), a Southern skew (44%), are more from IT/Software background, but not as affluent as all English info searchers.

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Table 3: Comparison of English and Local language info searchers on key demographic and socio-economic parameters English Search Users

Local Language Search Users

7,874

3,853

Male users

84%

86%

82%

Users below 25 years age groups

44%

47%

42%

From metro city markets

39%

37%

37%

Users from southern region

43%

44%

40%

User prefer to read in English

45%

41%

41%

User from SEC ‘A’ and ‘B’

60%

56%

56%

Employed user

62%

62%

62%

Users from a ‘techie’ background

21%

26%

18%

User is chief wage earner of the HH

46%

45%

47%

Rs.30,000+ family income

26%

23%

23%

Car ownership in the HH

32%

27%

28%

Credit card ownership in the HH

40%

36%

35%

Computer/laptop owned in the HH

74%

70%

67%

Attribute Sample Base

All Internet Users 25,060

Other key points related to the socio-economic profile of English info searchers are: X

A relatively higher proportion of info searchers have graduated from professional streams (30% vis-à-vis 25% among all internet users)

X

IT/ Software are relatively more common functional fields among info searchers (21%), especially among local language info searchers (26%)

X

Ownership of computer/laptop is also higher among info searchers (74% visà-vis 67% among all internet users)

X

Penetration of most household and financial assets is relatively higher among English info searchers

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Table 4: Ownership of key household and financial assets among English and Local language info searchers Asset

English Search Users

Local Language Search Users

All Internet Users

Sample Base

7,874

3,853

25,060

Home

60%

58%

58%

Color TV

94%

93%

92%

Mobile Phone

91%

91%

90%

Fridge

78%

75%

75%

Washing Machine

27%

23%

24%

Microwave

27%

25%

25%

Bank Account

84%

82%

82%

Life Insurance

64%

61%

61%

Medical Insurance/CGHS

35%

32%

33%

Debit Card

59%

57%

52%

Fixed Deposits

37%

34%

34%

Mutual Funds

25%

22%

22%

Shares of Companies

23%

20%

20%

Air Conditioner

Info searchers are clearly more ‘seasoned’, ‘heavier’ and ‘savvier’ internet users The internet experience of English info search users is distinctly higher – while 72% of them have been online for at least 2 years this figure drops to 63% among all internet users. Their internet usage is slightly heavier both in terms of duration as well as frequency of use. For instance, 86% info searchers go online at least once daily from home and 27% are heavy internet users from home compared to 84% and 22% respectively among all internet users. In fact, info searchers are heavier users per se` be it from office, from home, during weekends or during weekdays. At the same time, local language info searchers are relatively ‘heavier’ users of internet than the English info searchers. Further, they access the net relatively more form office and cyber cafes and relatively less from home as compared to the English info searchers. Table 5: Comparison of English and Local language info searchers on key net usage behavior attributes English Search Users

Local Language Search Users

All Internet Users

7,874

3,853

25,060

2 years+ of net usage experience

72%

71%

63%

Users accessing the net from home

66%

62%

59%

Users accessing the net from office

78%

81%

78%

Users accessing the net from cyber cafe

50%

52%

47%

Broadband connection at home

70%

69%

68%

Users accessing net daily from home

86%

87%

84%

Users accessing net daily from office

87%

89%

86%

Heavy users (2 hrs+/day) from home

27%

31%

22%

Heavy users (2 hrs+/day) from office

33%

36%

29%

Attributes Sample Base

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Online Info Search- English

Other salient points regarding internet access dynamics of this segment are: X

Home access is relatively more common among info searchers (66% versus 59% among all internet users)

X

Broadband connections are marginally more prevalent among this segment (70% at home, 64% at office versus 68%, 61% respectively among all internet users)

X

Proportion of users who claim to be online ‘throughout the day’ is somewhat higher for info searchers (21% from home, 34% from office compared to 18%, 29% respectively among all internet users)

X

Internet related problems are more visible among info searchers with a relatively higher incidence of complaints across all types of problems. Of these - spam/junk mail, virus/spyware and unsolicited ads/pop-ups are noticeably more pronounced issues for this segment

The 'depth' of internet use of info searchers is also significantly richer. They use the internet for many more activities (across personal, professional and ecommerce related activities), download more material, participate in blogs more, and even have more number of email accounts (3.2 email accounts on average among info searchers, 3.4 among local language info searchers and 3.0 among all internet users). Interestingly, the above behavior is even more pronounced among local language info searchers than among the English info searchers. The activities that info searchers, whether English or local language ones, undertake relatively more than the overall net users are highly similar. These activities largely fall in the domain of social interactivity, online entertainment, and info search, especially related to financial world, real estate and news. Interestingly, the local language info searchers show higher usage proportions of almost all these activities than the English info searchers.

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India Online 2007

Table 6: Popular online activities English and Local language info searchers undertake relatively more (Top 15) Online Activity

Sample Base

% All Internet Users Undertaking

% English Searchers Undertaking

% English Searchers Undertaking Relatively More

% Local Language Searchers Undertaking

% Local Language Searchers Undertaking Relatively More

14,253

7,874

Social networking / communities

44%

68%

24%

3,853 77%

33%

Check financial info

45%

67%

22%

78%

33%

Check real estate info

37%

57%

21%

70%

34%

Educational / Learning material

48%

68%

21%

78%

31%

Check news

61%

81%

20%

88%

27%

Instant messaging

62%

81%

20%

89%

27%

Mobile contents (ring tones, games, etc)

50%

68%

19%

83%

33%

Online games

54%

73%

19%

84%

30%

Dating/Friendship

51%

70%

19%

82%

31%

Astrology

46%

64%

18%

76%

30%

Check sports

57%

75%

18%

85%

28%

Music

60%

77%

17%

88%

28%

Matrimonial search

48%

65%

17%

79%

31%

Job search

73%

83%

9%

91%

17%

E-greetings

57%

63%

6%

65%

8%

The inclination to join online communities is also higher among info searchers whereas 41% of all internet users are members of online communities this increases to 47% and 51% among English info searchers and local language info searchers respectively.

Info searchers are noticeably more responsive to online marketing stimuli If 73% of internet users have responded to at least one online marketing stimulus in the past, this increases to 78% among info searchers. In fact, info searchers are generally more receptive to all types of online marketing stimuli. Info searchers of both English and local languages also buy online noticeably more - 50% of each has ever bought online compared to 43% among all internet users.

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Table 7: Response to online marketing stimuli and online buying behavior of English and Local language info searchers English Search Users

Local Language Search Users

All Internet Users

6,456

3,153

10,888

Participated in an online contest

50%

49%

43%

Clicked a banner ad

52%

51%

47%

Clicked a sponsored search ad

43%

43%

37%

Clicked a product/service e-mailer

17%

19%

14%

Online buyers

50%

50%

43%

Bid/Bought in an online auction

26%

27%

23%

Sample Base Response to online marketing stimulus

Online Buying

3-in-4 info searchers use Google, whether for English or local language search Google commands the lion’s share of the info search segment at 75% for English language search and 74% for local language search. The next in line - Yahoo at 10% for English and Manoramanonline and Guruji at 2% each for local language search - pose little competition to Google. Table 8: Preferred website for English info search Website

All English Search

Google

75%

Yahoo

10%

Rediff

2%

Wikipedia

1%

Dictionary

1%

MSN

1%

Indiatimes

0.5%

BBC

0.5%

Sify

0.4%

Timesofindi

0.3%

Altavista

0.3%

Others

8.0%

Table 9: Preferred websites for Local language info search Website Google

All Local Language 74%

Manoramaonline

2%

Guruji

2%

Webduniya

1%

Kerala

1%

Khoj

1%

Eenadu

1%

Webulagam

1%

MSN

1%

Chennaionline

1%

Jagran

1%

Others

14%

18

India Online 2007

Wikipedia info searchers, followed by Google ones, show the most ‘premium’ socio-economic profiles and are the most ‘savvy’ net users Given the predominance of Google in the overall segment, it is no surprise that the overall profile and preferences of info searchers mirror that of info searchers who prefer Google. However, the demographic profiles of Yahoo, Rediff and Wikipedia info searchers are quite distinct: X

Wikipedia search users are much younger in age, show much higher women representation and come relatively more from metros. In comparison, Rediff ones are the most mature in age, come the least from metros and show the highest male skew

X

Google info searchers show the best relative SEC profile and are relatively the most comfortable reading in English. However, Rediff ones are the most employed and heads of their households

X

While Google ones show the best income profiles, Wikipedia ones show equally high car and credit card ownerships. Google and Wikipedia users show the highest relative ownerships of most household and financial assets

Table 10: Comparative evaluation of the Top 4 English info search websites on selected demographic attributes Attribute

Google

Yahoo

5,913

756

Male users

85%

83%

80%

68%

Users below 25 years age groups

44%

44%

31%

59%

From metro city markets

40%

36%

32%

41%

User prefer to read in English

48%

37%

35%

41%

User from SEC ‘A’ and ‘B’

62%

55%

58%

62%

Employed user

62%

54%

70%

49%

User is chief wage earner of the HH

45%

46%

51%

44%

Users from a ‘techie’ background

24%

8%

12%

33%

Rs.30,000+ family income

29%

21%

15%

21%

Car ownership in the HH

34%

33%

18%

34%

Credit card ownership in the HH

41%

36%

32%

51%

Computer/laptop owned in the HH

77%

72%

53%

81%

Sample Base

Rediff 181

Wikipedia 102

User Profile Attributes

X

Wikipedia info searchers come relatively the most from ‘tech’ backgrounds (33%) and show the highest relative ownership of computer/laptops (81%). Yahoo ones are the least ‘techies’ at just 8%

19

Online Info Search- English

X

Wikipedia search users show a very high ‘south’ regional skew (69%). Users of the other 3 search engines show more ‘average’ regional distribution of their users

Graph 2: Region wise distribution of English info searchers North

Current Year

East

South

West

69%

70% 60% 50%

44%

41%

30% 20%

22% 11%

26% 20% 13%

10%

43%

39%

40% 24%

22% 10%

29%

25%

21% 13%

14%

11%

4%

0% Google

Yahoo

Rediff

Wikipedia

ASU

* ASU – All (English) Search Users

In terms of internet usage behavior too, Google and Wikipedia info searchers stand out from the rest: X

Wikipedia info searchers are the most experienced (79% have over 2 years of internet experience), access the internet from more places, display the highest incidence of home access (74%), have relatively higher proportion of heavy users from office (53%) and more among them claim to be online ‘throughout the day’

X

Google users follow Wikipedia users in terms of experience levels (74% have internet experience of 2 years or more), are relatively heavy net users from home (28%) as well as from office (34%)

X

Rediff info searchers the least experienced net users (only 58% have 2 years or more of internet usage experience) and are also the lightest users of internet from home (only 20% use the net for more than 2 hours a day from home)

X

Membership of online communities is highest among Wikipedia info searchers at 69%. The next highest, 49%, is among Google info searchers

X

Response to online marketing stimuli is also higher among Wikipedia info searchers, followed by Google info searchers, especially for banner ads, online contests and sponsored search ads

X

Online buying is also relatively the highest among the Wikipedia info searchers (54%), followed closely by Google info searchers (52%)

20

India Online 2007

Table 11: Comparative evaluation of the Top 4 English info search websites on selected net usage behavior attributes

Attribute

Google

Yahoo

5,913

756

2 years+ of net usage experience

74%

64%

Users accessing the net from home

68%

Users accessing the net from office

78%

Users accessing the net from cyber cafe

Sample Base

Rediff

Wikipedia 102

181

Net Usage Behavior Attributes 58%

79%

67%

45%

74%

76%

85%

79%

51%

47%

47%

57%

Broadband connection at home

70%

74%

63%

68%

Users accessing net daily from home

86%

85%

82%

88%

Heavy users (2 hrs+/day) from home

28%

27%

20%

25%

Average no. of email ids owned

3.3

3.1

2.7

3.8

Users clicked a banner ad

53%

46%

45%

61%

Users buying online

52%

43%

41%

54%

Users undertaking net banking

37%

32%

30%

39%

Users booking air tickets online

27%

27%

23%

32%

Complain about unsolicited ads/pop-ups

54%

41%

34%

56%

Participate in blogging

36%

37%

35%

42%

Members of an online community

49%

46%

34%

69%

X

However, in terms of kind of online activities pursued by these different info searchers, expectedly, it is the info searchers of the generic portals Rediff and Yahoo who undertake most of specific communication and social interactivity activities, and specific content checking activities more – instant messaging/chatting, dating/friendship and matrimonial search, social networking, job search, checking news, sports, astrology, heath & lifestyle content, financial info and real estate info

X

Google ones search for work and profession related info the most. They also undertake professional networking relatively the most, and check travel and product info online more than the others

X

The activities that are relatively more popular among Wikipedia info searchers are - chatting, e-greetings, screen savers/wall papers, sharing pictures, movies/ cinema content, hobby related info search, blogging, etc. Wikipedia info searchers undertake most of the e-commerce related activities relatively the most – net banking, online ticket booking and bill payment and net telephony

Google leads over Yahoo in terms of top-of-mind salience as well as overall usage Google is the most top of mind recalled website of all among English info searchers at 32%. Yahoo follows at 28%. Interestingly, Google is more salient among Wikipedia info searchers (52%) than among Google searchers themselves (36%). However, Yahoo and Rediff info searchers recall their own respective websites more.

21

Online Info Search- English

In terms of actual usage, a similar picture emerges. While Google leads overall (32%), its lead is highest among Wikipedia info searchers (59%) and not too high among its own info searchers (35%). On the other hand, Yahoo and Rediff info searchers again support their own respective websites even in terms of usage. The other interesting observation is that Rediff and Yahoo info searchers usually show high loyalty for their respective websites for undertaking most online activities – even for activities as distinct as matrimonial search, job search, travel booking and online shopping. On the other hand, Google and Wikipedia info searchers largely use niche sites catering to specific online needs and thus seem to be more ‘evolved’ netizens. Some other highlight points on media habits of the info searchers of these 4 websites are: X

Wikipedia info searchers are the relatively ‘heavier’ TV watchers with 23% of them watching TV for mar than 2 hours a day. On the other hand, Yahoo ones are the relatively ‘heavier’ readers of newspaper with 18% of them reading newspaper for mare than an hour a day.

X

While Star Plus is the most popular TV channel among the info searchers of Google, Yahoo and Rediff, Star Movies is the most watched TV channel among the Wikipedia info searchers (21%)

X

While Times of India is the most popular newspaper among the info searchers of Google, Yahoo and Rediff, The Hindu is the most read newspaper among the Wikipedia info searchers (33%)

X

India Today is not as popular among Wikipedia info searchers as it is among other sub-groups. India Times, Business World, The Week and Chip are almost as popular magazines with Wikipedia users as India Today

In conclusion, not only do info searchers, whether English or local language ones, have a better socio-economic profile than regular internet users, they are also more evolved in terms of their internet usage behavior. Further, Google continues to be near ‘synonymous’ with online info search in both English as well as language info search, and has strengthened its position in terms of mind-share since last year. Wikipedia, though also getting the most premium and net savvy users, is still to gather user mass and can at best be classified as a ‘niche’ player in the Indian online English info search market at best.

22

India Online 2007

Detailed FindingsInfo Search English

23

Online Info Search- English

Reading the Graphs & Tables Chart: Age group distribution Age 13-18 years Age 25-35 years Age 46-55 years 36% 31%

Current Year 40%

20%

Age 19-24 years Age 36-45 years Above Age 55 years

13%

11%

6% 2%

Current year base

0% All Users

Base: 25,060

Same series color as the current year graph, showing an increase of 5% in the proportion of 13 to 18 years age group

Change from previous year

Change from PY 10% 5%

5%

1%

2%

1%

0% -5% -10%

-5%

-4%

Base: 25,060(CY), 20,268(PY)

Current year base

Previous year base

24

India Online 2007

Table: Preferred websites - emailing Website

Change from previous year figures

Google

Yahoo

Rediff

Wikipedia

ASU

Yahoo

49%

55%

49%

58%

83%

% Change

10%

18%

11%

8%

31%

Gmail

21%

21%

22%

21%

7%

6%

8%

10%

10%

-0.1%

% Change Rediff % Change Hotmail

Fields marked with * means that the field is added this year hence not comparable to last year

20%

17%

19%

15%

5%

1%

-3.5%

-4.2%

-3.8%

-19.8%

6%

4%

6%

5%

2%

% Change

-5.5%

-10.8%

-5.6%

1%

-6.4%

Indiatimes

0.8%

0.7%

1%

0.8%

0.5%

% Change

-9.4%

-8.9%

-10.0%

-12.2%

-4.2%

1%

0.8%

1%

1%

0.4%

-3.5%

-1.8%

-1.0%

-1.1%

-2.3%

1%

0.8%

0.5%

0.0%

2%

Sify % Change Sancharnet/BSNL*

Abbreviation for All Info Search Users

% Change VSNL % Change AOL*

0.4%

0.4%

0.3%

0.0%

2%

-0.5%

-0.9%

-0.6%

-1.5%

1%

0.1%

0.0%

0.1%

0.1%

0.0%

0.2%

0.2%

0.0%

0.0%

0.0%

% Change Lycos* % Change

Base: 9,404(CY), 6,100(PY)

Current year base

Previous year base

A blank in this row means that this attribute was not included in last year’s survey & therefore no “change over previous year” can be presented

25

Online Info Search- English

Popularity of the Activity Table 12: Popularity of various internet activities Activity

All Users (Proportion)

All Users (In Millions)

Emailing

95%

24.0

Job Search

73%

18.4

Instant messaging

62%

15.6

Check news

61%

15.4

Music

60%

15.1

Chatting

59%

14.9

Info search - all search engines

58%

14.5

Check Sports

57%

14.4

E-greetings

57%

14.4

Infosearch - English search engines

56%

14.0

Online games

54%

13.7

Dating/Friendship

51%

12.9

Mobile contents (ring tones / games, etc.)

50%

12.5

Search work related info

49%

12.3

Matrimonial search

48%

12.0

Educational / Learning material

48%

12.0

Screensavers/wallpapers

46%

11.5

Astrology

46%

11.5

Check financial info

45%

11.4

Search for product information

45%

11.2

Social networking / Communities

44%

11.0

Buy Online

43%

10.9

Share pictures

40%

10.0

Check real estate info

37%

9.2

Check hobby related info

32%

7.9

Check business/Financial news

30%

7.6

Net banking

30%

7.6

Check health & lifestyle info

30%

7.6

Movies

29%

7.4

Check cinema content

28%

7.0

Info search - local language search engines

28%

6.9

Check / read blogs

27%

6.7

Business/professional networking

26%

6.6

Check personal travel related info

26%

6.5

Buy other than travel products

24%

6.1

Look for Seminar/workshops

24%

6.0

Online bill payment

22%

5.6

Check business travel related info

19%

4.7

Adult content

18%

4.6

26

India Online 2007

Activity

All Users (Proportion)

All Users (In Millions)

Online stock trading

13%

3.3

Net telephony

13%

3.2

Comment on blog post

12%

3.0

Local language website usage

12%

2.9

7%

1.7

Have a blog site of own

Base: 25,060

27

Online Info Search- English

Table 13: Preferred website for Info Search- English Website

ASU

Google

75%

Yahoo

10%

Rediff

2%

Wikipedia

1%

Dictionary

1%

MSN

1%

Indiatimes

0.5%

BBC

0.5%

Sify

0.4%

Timesofindia

0.3%

Base: 7,874

28

India Online 2007

Demographic Profile Chart 3: Gender breakup Male

Current Year 100%

85%

83%

Female 84%

80%

80%

68%

60% 40%

32% 17%

15%

20%

20%

16%

0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 7,874

Chart 1: Gender breakup Change from PY

27%

30% 20% 10%

11%

9%

9%

8%

0% -10% -20%

-9%

-11%

-30%

-8%

-9% -27%

Base: 7,874(CY), 11,829(PY)

29

Online Info Search- English

Chart 4: Age group distribution Current Year

13-18 yrs

19-24 yrs

25-35 yrs

47%

50%

41% 37%

40%

36%

33%

28%

30%

33% 27% 25%

20%

21%

18%

16%

11%

11%

7%

10% 0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 7,874

Chart 2: Age group distribution Change from PY 17%

20%

12% 9%

4% 0% -2% -4% -20%

4%

1% -4% -4% -13% -12%

-8% -18%

-15%

Base: 7,874(CY), 11,829(PY)

30

India Online 2007

Chart 5: City class - by population size Current Year

Up to 1 Lakh

1-5 Lakhs

5-10 Lakhs

Above 10 Lakhs

60% 48% 40%

40% 34%

31% 26% 16%

20%

13%

10%

28%

28% 14%

46%

45%

41%

16%

17% 16%

15% 11%

6% 0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 7,874

31

Online Info Search- English

Chart 6: City class - by market size Metro

Current Year

Urban uptowns

Emerging Towns

Others

50% 41%

40% 40%

39%

36%

36%

31%

32%

32%

30% 21% 20%

17%

15% 14%

12%

Google

Yahoo

32%

30% 21% 14%16%

15% 8%

10% 0% Rediff

Wikipedia

ASU

Base: 7,874

Chart 3: City class - by market size Change from PY 30% 20% 10% 0% -10% -20%

25% 17%

14%

26% 17%

15%

2%

-1% -2% -12%

-9%

-10%

-30%

-4% -10% -12%

-2%

-1%

-12% -19%

-25%

Base: 7,874(CY), 11,829(PY)

32

India Online 2007

Table 14: Top 10 cities Cities Delhi % Change

Google

Yahoo

Rediff

Wikipedia

ASU

13%

12%

9%

9%

12%

9%

8%

5%

8%

8%

11%

7%

12%

5%

10%

% Change

-1.0%

-5.3%

-3.3%

-7.0%

-1.8%

Bangalore

7%

5%

7%

11%

7%

% Change

-0.9%

-4.4%

3%

9%

-0.9%

Hyderabad

7%

5%

5%

8%

6%

% Change

2%

0.6%

-1.8%

7%

1%

Mumbai

Chennai % Change Kolkata % Change Pune % Change Ahmadabad % Change Lucknow % Change

5%

7%

1%

13%

5%

0.3%

2%

-1.8%

8%

0.6%

3%

3%

3%

1%

3%

-0.2%

-0.9%

-1.2%

-0.5%

-0.4%

3%

2%

3%

3%

3%

0.1%

-1.9%

-0.3%

2%

-0.1%

2%

2%

0.6%

0.0%

1%

0.3%

-0.1%

-1.7%

0.0%

0.1%

2%

1%

1%

3%

1%

-1.6%

-3.2%

-1.8%

1%

-1.7%

Coimbatore

0.9%

2%

1%

0.0%

1%

% Change

-0.2%

-0.9%

-0.5%

-0.5%

-0.5%

Base: 7,874(CY), 11,829(PY)

33

Online Info Search- English

Chart 7: Region-wise break-ups North

Current Year

East

South

West

69%

70% 60% 50%

44%

41%

30% 20%

26%

22%

24%

20% 13%

11%

43%

39%

40%

29%

22%

13% 10%

10%

25%

21% 14%

11%

4%

0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 7,874

Chart 4: Region-wise break-ups Change from PY 60%

41%

40% 20%

1%

0% -20%

7% 6%

1%

7%

14% 2% -2%

-14%

-10%

-40% -60%

9% 1% 5%

5% -2%

-2% -14%

-17% -38%

Base: 7,874(CY), 11,829(PY)

34

India Online 2007

Table 15: Preferred language of reading Language English % Change Hindi % Change

Google

Yahoo

Rediff

Wikipedia

ASU

48%

37%

35%

41%

45%

-12.6%

-18.6%

-28.9%

5%

-14.6%

17%

16%

17%

8%

16%

-0.7%

-5.1%

3%

-38.2%

-1.1%

Telugu

6%

4%

8%

24%

6%

% Change

3%

2%

8%

24%

4%

Tamil

6%

9%

6%

8%

6%

% Change

3%

6%

3%

2%

3%

Marathi

4%

4%

8%

4%

4%

% Change

1%

0.0%

3%

4%

1%

Malayalam

4%

7%

4%

10%

4%

% Change

-0.1%

4%

2%

6%

0.4%

Gujarati

3%

5%

3%

1%

3%

% Change

2%

4%

0.8%

-2.5%

2%

Kannada

4%

4%

7%

0.0%

4%

% Change

2%

0.9%

6%

0.0%

2%

Bengali

3%

4%

3%

1%

3%

% Change

1%

2%

0.3%

0.6%

1%

Oriya

2%

0.4%

3%

0.5%

2%

% Change

1%

-0.6%

0.8%

0.5%

1%

Base: 7,874(CY), 11,829(PY)

35

Online Info Search- English

Socio-Economic Profile Chart 8: Socio economic classification SEC A

Current Year

SEC B

SEC C

SEC D

SEC E

50% 38%

40% 30%

31%

33%

31% 21%

21%

32%

19%

20%

16% 11%

12% 10%

22%

20%

29% 21%

20%

15%

5%

32%

30%

12%

13% 5%

6%

6%

0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 7,874

Chart 5: Socio economic classification Change from PY 40% 30% 20% 10% 0% -10% -20%

6% 1% -5%

-2% -0.2%

1% -7%

8% 7%

-8%

-30%

0.2% -10%

8% 5%

16% 13%

6%

6% 1% -1% -2% -4%

-3% -13% -22%

Base: 7,874(CY), 11,829(PY)

36

India Online 2007

Chart 9: Highest educational qualification College but not Graduate Graduate & above - general stream Graduate & above - professional stream

Current Year

60% 50%

48%

40% 30%

34%

32%

29%

23%

23%

36%

38%

38%

21%

20%

21%

30%

29% 22%

19%

10% 0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 7,874

Chart 6: Highest educational qualification Change from PY 25% 20% 15% 10% 5% 0% -5% -10% -15%

21%

18% 11%

3% 2%

2%

4%

3%

17%

2%

-9%

-6%

4% -0.3%

-7%

Base: 7,874(CY), 11,829(PY)

37

Online Info Search- English

Chart 10: Occupational break up Unemployed

Current Year

Employed

80%

70% 62%

62%

54%

60%

51%

46% 40%

49% 38%

38% 30%

20%

0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 7,874

Chart 7: Occupational break up Change from PY 40% 16%

20% 1% 0%

35%

5%

-1%

-20% -40%

1% -1%

-5% -16% -35%

Base: 7,874(CY), 11,829(PY)

38

India Online 2007

Chart 11: Function / field of occupation IT/SW

Current Year

MARCOM 59%

60%

Finance

Others

56%

51%

49% 43% 40%

33% 24%

20%

20%

18%

13% 8%

14% 12%17%

8%

21%

15% 9%

18% 10%

0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 4,803

39

Online Info Search- English

Chart 12: Head of the household Current Year

Head of the household

Not head of the household

70% 55%

60% 50%

54%

51%

46%

45%

56% 49%

44%

54% 46%

40% 30% 20% 10% 0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 7,874

Chart 8: Head of the household Change from PY 30% 22% 20%

29%

22%

26%

23%

10% 0% -10% -20% -30%

-22%

-22%

-29%

-26%

-23%

Base: 7,874(CY), 11,829(PY)

40

India Online 2007

Economic Profile Chart 13: Monthly family income Up to Rs. 10K

Current Year

Rs. 10-30K

Rs. 30-50K

Above Rs. 50K

60% 52% 50%

42%

42%

40% 30%

51% 41%

36%

33%

29%

33% 27%

20%

13%

16%

15%

11% 10%

10%

11% 10%

6% 8%

12%

0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 6,713

Chart 9: Monthly family income Change from PY 50% 30%

7%

10%

6%

42% 8%

3% 5%

-10% -30%

-21%

-14%

-50%

6%

8%

8% -1%

2% -4% -7%

6% 5%

7%

-17%

-49%

Base: 6,713(CY), 11,829(PY)

41

Online Info Search- English

Chart 14: Most expensive vehicle owned by the household Current Year

2 Wheeler

60% 50%

4 Wheeler

Others

52% 42%

40%

43%

39%

34%

38%

33%

34%

32%

30% 18%

20% 12%

7%

10%

15%

11%

8%

0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 7,874

Chart 10: Most expensive vehicle owned by the household Change from PY 30%

27%

20% 10%

10% 10%

16%

14% 8%

8%

8%

2%

3% -0.2%

0% -1% -10%

15%

-5%

-8%

Base: 7,874(CY), 11,829(PY)

42

India Online 2007

Chart 15: Ownership of credit cards (individually) Don't own a credit card

Current Year 80%

70%

Own a Credit Card

67%

64%

65%

62%

60% 37%

40%

38%

33%

30%

35%

20%

0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 7,874

Chart 11: Ownership of credit cards (individually) Change from PY 26%

30% 20%

10%

10%

9%

7%

6%

0% -10% -20%

-10%

-6%

-30%

-7%

-9% -26%

Base: 7,874(CY), 11,829(PY)

43

Online Info Search- English

Table 16: Household asset ownership Assets Color TV % Change Mobile Phone % Change Bank Account*

Google

Yahoo

Rediff

Wikipedia

ASU

94%

92%

88%

86%

94%

5%

-0.5%

-5.1%

-12.8%

4%

93%

87%

85%

87%

91%

8%

-0.5%

0.9%

-11.1%

6%

86%

83%

79%

83%

84%

81%

76%

65%

74%

78%

9%

2%

-10.4%

21%

6%

% Change Fridge % Change Cable TV connection/DTH

76%

74%

66%

68%

75%

-1.5%

-8.7%

-6.8%

17%

-2.8%

Computer/Laptop

77%

72%

53%

81%

74%

% Change

26%

25%

4%

36%

23%

Camera*

69%

69%

59%

80%

68%

68%

68%

53%

65%

66%

4%

2%

-12.0%

19%

2%

65%

60%

56%

64%

64%

6%

2%

-3.9%

-12.3%

4.20%

% Change

% Change Landline Phone % Change Life Insurance % Change Home % Change Washing Machine % Change

62%

61%

46%

66%

60%

-6.9%

-7.3%

-27.1%

-26.9%

-9.0%

63%

60%

49%

54%

60%

7%

6%

-4.8%

24%

5%

60%

59%

47%

66%

58%

Debit Card

61%

54%

50%

69%

59%

% Change

16%

8.80%

6%

30%

14%

Credit Card

41%

36%

32%

51%

40%

% Change

14%

11%

2%

37%

13%

Fixed Deposits*

39%

39%

28%

49%

37%

37%

33%

23%

36%

35%

8%

10%

-5.9%

16%

6.10%

29%

27%

16%

24%

27%

Music System/DVD/MP3* % Change

% Change Medical Insurance/CGHS % Change Air Conditioner % Change

9%

9%

-3.3%

11%

8%

Microwave

28%

26%

20%

23%

27%

% Change

8%

7%

2%

5%

8%

Mutual Funds % Change Demat Account*

26%

23%

18%

25%

25%

2%

-0.5%

-2.7%

6%

1%

25%

23%

15%

26%

24%

% Change

44

India Online 2007

Assets Video Camera*

Google

Yahoo

Rediff

Wikipedia

ASU

22%

25%

13%

24%

22%

24%

21%

15%

29%

23%

13%

15%

9%

7%

13%

8%

9%

4%

14%

8%

-19.4%

-12.7%

-23.8%

-12.4%

-18.9%

% Change Share of Companies* % Change IPod* % Change Chit Fund Deposits % Change

Base: 7,874(CY), 11,829(PY)

45

Online Info Search- English

Chart 16: Current loan liabilities Current Year 50%

Home Loan

44%

Personal Loan 49%

46%

44%

Car Loan 44%

40% 30%

22%

20%

15%

20%

19%

18% 15%

18%

22% 14%

8%

10% 0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 7,874

46

India Online 2007

Net Usage Status Chart 17: Years of experience in using internet Up to 1 year

Current Year 80%

1-2 years

More than 2 years 79%

74% 64%

72%

58%

60%

40%

20%

22%

19%

13%

17%

13%

19% 12%

9%

15% 14%

0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 7,874

Chart 12: Years of experience in using internet Change from PY 30% 20%

27% 11%

10%

1%

0% -10% -20%

-8%

-3%

-1%

-0.2%

9%

8%

4% 2%

-2% -6%

-6%

-30% -40%

-35%

Base: 7,874(CY), 11,829(PY)

47

Online Info Search- English

Chart 18: Place of accessing internet Home

Current Year

Place of work (office / school / college)

100% 80%

85%

78%

76%

68%

74%

67%

60%

79%

78% 57%

51%

47%

Cyber cafe

66% 50%

47%

45%

40% 20% 0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 7,874

Chart 13: Place of accessing internet Change from PY 50% 40% 30% 20% 10%

40%

27% 19%

14% 4%

24%

19% 9% 3%

4%

3%

14%

8%

3%

0% -10% -20%

-18%

Base: 7,874(CY), 11,829(PY)

48

India Online 2007

Chart 19: Type of internet connection at home Current Year

Regular Dial Up

80%

Broadband

74%

70%

Others 70%

68%

63%

60%

40%

20%

22%

16%

15% 10%

5%

8%

17%

12%

16% 9%

0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 5,136

Chart 14: Type of internet connection at home Change from PY 40% 16% 20%

34%

22%

17% 3%

0% -20%

-10%

16%

-1% -16%

-5%

-1%

-1% -2%

-11%

-40% -60%

-53%

Base: 5,136(CY), 7,809(PY)

49

Online Info Search- English

Chart 20: Type of internet connection at office Current Year

Regular Dial Up

Broadband

Others

80% 67%

65%

63%

64%

60%

48%

40%

20%

16% 6%

9%

9%

15% 7%

7%

14% 6%

4%

0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 6,227

Chart 15: Type of internet connection at office Change from PY 30% 20% 6% 10% 0% -1% -10% -7% -20% -30% -40% -50%

26% 2% 3% -7%

4%

3%

3% -0.1%

-7%

-10%

-0.2%

-48%

Base: 6,227(CY), 8,437(PY)

50

India Online 2007

Chart 21: Service provider subscribed to at home Current Year

BSNL/Sancharnet

Airtel/Bharti

VSNL / Tata

50% 40%

37%

38%

36%

37%

35%

30% 14%

10%

8%

10%

17%

17%

18%

20%

13%

11% 10%

9%

0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 5,136

Chart 16: Service provider subscribed to at home Change from PY 10% 0% -10%

8% 6%

5%

7%

1%

0.0%

1% -0.4% -5%

-4%

6%

-1%

-3%

-10%

-20% -30%

-28%

Base: 5,136(CY), 7,984(PY)

51

Online Info Search- English

Chart 22: Service provider subscribed to at office Current Year

BSNL/Sancharnet

40%

Airtel/Bharti

VSNL / Tata

34% 30%

30%

27%

27%

20%

18%

16% 11%

15%

16%

12%

12%

10%

10%

18%

16%

11%

0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 6,227

Chart 17: Service provider subscribed to at office Change from PY 20% 10% 2%

15% 7%

3%

10% 4%

3%

3%

6%

2%

3%

0% -10%

-8%

-7%

-7%

-11% -20%

Base: 6,227(CY), 8,434(PY)

52

India Online 2007

Net Usage Dynamics Chart 23: Frequency of accessing internet from home Current Year 100%

At least once daily

86%

85%

Weekly, but not daily

Less than once a week

88%

82%

86%

80% 60% 40% 14%

14%

13%

20%

1%

12% 4%

1%

12% 1%

0%

0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 4,996

Chart 18: Frequency of accessing internet from home Change from PY 20% 11%

11%

10%

10%

3%

2%

2%

0.0%

0% -2%

-2% -10%

-8%

-9%

-5%

-2%

-2% -9%

-20%

Base: 4,996(CY), 8,020(PY)

53

Online Info Search- English

Chart 24: Frequency of accessing internet from office Current Year 100%

At least once daily

Weekly, but not daily

88%

87%

87%

83%

80%

80%

Less than once a week

60% 40% 20%

18%

11%

12%

9% 3%

2%

3%

11%

5%

2%

0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 5,643

Chart 19: Frequency of accessing internet from office Change from PY 15%

11%

10% 2%

5%

0.0%

0% -5%

-1%

-1%

4% 5%

3%

1%

-1%

-2%

-10% -15%

3% -1%

-8% -14%

Base: 5,643(CY), 8,237(PY)

54

India Online 2007

Chart 25: Time of the day accessing internet from home Current Year

Midnight to 9.00 AM

9.00 AM-6.00 PM

6.00 PM - 12.00 Midnight

70% 55%

60%

54%

54%

54%

49%

50% 40% 26%

30% 20% 10%

8%

16%

15% 12%

15% 7%

8%

9%

5%

0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 4,889

Chart 20: Time of the day accessing internet from home Change from PY 20% 10%

3%

13% 4%

3%

2%

2%

4%

1%

0% -4%

-10% -20%

-11%

-7%

-1% -10%

-14%

-30% -40%

-35%

Base: 4,889(CY), 7,836(PY)

55

Online Info Search- English

Chart 26: Time of the day accessing internet from office Midnight to 9.00 AM

Current Year

60%

9.00 AM-6.00 PM

59%

57%

51%

6.00 PM - 12.00 Midnight

54%

53%

40%

20% 10%

3%

14%

15% 5%

5%

0%

0% Google

11%

6%

Yahoo

Rediff

Wikipedia

3.0%

ASU

Base: 5,635

Chart 21: Time of the day accessing internet from office Change from PY 10% 0% -10%

-1%

3%

2% -2%

-7%

6% -0.2%

1%

3% 0.0% -1%

-3%

-1% -6%

-20% -30% -40%

-33%

Base: 5,635(CY), 8,246(PY)

56

India Online 2007

Chart 27: Duration of PC usage from home Current Year

Light users

Medium users

Heavy users

80% 65%

65%

64%

64%

60%

53%

40%

32% 22%

20%

22%

20%

14%

13%

22% 16%

15%

14%

0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 5,322

Chart 22: Duration of PC usage from home Change from PY 17%

20% 10% 0.2%

3%

6%

2%

-3%

-20%

0.0%

-0.4%

0% -10%

5%

-8%

-5%

3%

-3%

-3% -14%

Base: 5,322(CY), 8.836(PY)

57

Online Info Search- English

Chart 28: Duration of internet usage from home Current Year

Light users

Heavy users

47%

50% 40%

Medium users

39%

40%

39% 35%

34% 28%

30%

39%

35%

34%

34%

27%

27%

25% 20%

20% 10% 0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 4,963

Chart 23: Duration of internet usage from home Change from PY 20% 9%

10%

17%

12%

9% 5%

0% -3% -10%

-6%

-6%

-3% -1% -7%

-7%

-6%

-3%

-9%

-20%

Base: 4,963(CY), 7,820(PY)

58

India Online 2007

Chart 29: Duration of PC usage from office Current Year

Light users

Medium users

Heavy users

80%

73%

60%

51%

51%

51%

44% 36%

40% 26%

23%

30% 20%

27% 19%

20%

15%

22% 12%

0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 5,820

Chart 24: Duration of PC usage from office Change from PY 60%

49%

30% 0%

0.0%

4% 0.2%

-0.3%

0.3% -5%

1% 3%

1%

1%

-0.3% -0.3%

-4%

-30% -60%

-50%

Base: 5,820(CY), 8,617(PY)

59

Online Info Search- English

Chart 30: Duration of internet usage from office Current Year

Light users

Medium users

Heavy users

56%

60% 50%

44%

40% 40%

34%

30%

53% 41%

26%

33%

33%

30% 22%

27%

26%

22%

20%

14%

10% 0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 5,537

Chart 25: Duration of internet usage from office Change from PY 60%

42%

30% 6% 0%

-1%

-5%

6% -5% -1%

-30% -60%

14%

11%

-10%

6% -1%

-4%

-5%

-53%

Base: 5,537(CY), 8,073(PY)

60

India Online 2007

Chart 31: Time spent by internet users on watching TV Current Year

Light users

Medium users

60% 50%

56%

51% 44%

Heavy users

49% 43%

44% 43% 37%

40%

39%

30% 21%

20%

14%

13%

10%

23% 13%

10%

0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 7,077

Chart 26: Time spent by internet users on watching TV Change from PY 50% 32%

30% 10% -10%

11%

5%

13% 3% -1%

23%

11%

5%

5% 5% 4%

-2%

-2%

-30% -50%

-45%

Base: 7,077(CY), 10,878(PY)

61

Online Info Search- English

Chart 32: Time spent by internet users on reading newspaper Light users

Current Year

Medium users

60% 50%

Heavy users

57% 47%

46%

42% 44%

42%

41%

41%

40%

40%

34%

30% 18%

20%

14%

12%

13%

9%

10% 0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 7,240

Chart 27: Time spent by internet users on reading newspaper Change from PY 40%

26%

26% 18%

12%

20%

26% 14%

30%

26% 13%

9%

0% -20% -40% -60%

-37%

-39% -43%

-39%

-38%

Base: 7,240(CY), 11,156(PY)

62

India Online 2007

Chart 33: Time spent by internet users on listening to radio Current Year 80%

Light users

75%

Medium users

73%

72%

67%

64%

Heavy users

60%

40% 22%

18%

20%

21% 13%

8%

20% 12%

19% 8%

8%

0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 4,876

Chart 28: Time spent by internet users on listening to radio Change from PY 20% 10%

11%

7%

10%

5%

3%

7%

2%

5%

4%

1%

0% -10%

-4%

-6%

-4%

-3%

-3%

-20%

Base: 4,876(CY), 7,287(PY)

63

Online Info Search- English

Preferred Net Activities Table 17: Popularity of various internet activities Activity

Google

Yahoo

Rediff

Wikipedia

ASU

Emailing

97%

94%

96%

99%

96%

% Change

2%

1%

5%

2%

2%

Job Search

80%

88%

94%

77%

83%

% Change

27%

41%

42%

-1.9%

30%

Instant messaging

79%

89%

94%

80%

81%

% Change

41%

55%

67%

63%

44%

Check news

77%

92%

96%

76%

81%

% Change

25%

43%

43%

38%

28%

Music

74%

85%

91%

73%

77%

% Change

25%

39%

41%

35%

29%

Chatting

67%

57%

55%

68%

65%

% Change

16%

10%

8%

9%

14%

Check Sports

71%

84%

94%

59%

75%

% Change

35%

52%

52%

36%

40%

E-greetings

64%

61%

57%

76%

63%

% Change

6%

-1.6%

-1.6%

36%

5%

Online games

69%

84%

92%

64%

73%

% Change

33%

50%

54%

47%

38%

Dating/Friendship

65%

81%

91%

57%

70%

% Change

38%

57%

69%

8%

43%

Mobile contents (ring tones / games, etc.)*

64%

81%

90%

49%

68%

56%

52%

44%

50%

54%

% Change Search work related info % Change

4%

1%

0.5%

14%

4%

Matrimonial search

59%

78%

88%

51%

65%

% Change

44%

59%

77%

41%

50%

Educational / Learning material

62%

79%

93%

71%

68%

% Change

10%

25%

36%

40%

15%

Screensavers/wallpapers

48%

53%

50%

54%

49%

-1.0%

8%

2%

-17.9%

0.4%

Astrology

58%

81%

93%

44%

64%

% Change

24%

48%

61%

20%

30%

% Change

64

India Online 2007

Activity

Google

Yahoo

Rediff

Wikipedia

ASU

Check financial info

62%

80%

93%

55%

67%

% Change

45%

67%

77%

45%

51%

Search for product information

53%

45%

41%

49%

50%

% Change

15%

10%

6%

13%

13%

Social networking / Communities*

63%

78%

90%

70%

68%

Buy online

49%

46%

42%

51%

49%

% Change

19%

17%

16%

24%

20%

Share pictures

45%

45%

36%

64%

44%

% Change

11%

11%

5%

9%

10%

Check real estate info

52%

73%

88%

42%

57%

% Change

41%

60%

76%

21%

47%

Check hobby related info

37%

37%

29%

41%

37%

% Change

26%

27%

18%

31%

26%

Check business/Financial news*

35%

34%

39%

35%

35%

Net banking

37%

32%

30%

39%

36%

% Change

12%

9%

6%

-12.3%

12%

Check health & lifestyle info

33%

33%

34%

31%

33%

1%

-3.9%

-1.2%

7%

0.8%

33%

35%

29%

41%

33%

31%

30%

31%

39%

31%

6%

11%

7%

16%

7%

32%

34%

32%

40%

33%

31%

31%

29%

28%

31%

Check personal travel related info

30%

26%

26%

27%

30%

% Change

13%

8%

11%

4%

12%

Buy other than travel products*

32%

23%

21%

34%

30%

27%

25%

28%

41%

28%

8%

7%

5%

33%

8%

Online bill payment

28%

25%

21%

32%

27%

% Change

14%

16%

5%

27%

14%

Check business travel related info

21%

23%

24%

21%

22%

% Change

% Change

% Change Movies* % Change Check cinema content % Change Check / read blogs* % Change Business/professional networking* % Change

% Change Look for Seminar/workshops % Change

% Change

7%

11%

15%

-45.2%

8%

Adult content

20%

20%

21%

31%

21%

% Change

10%

11%

13%

-18.0%

10%

65

Online Info Search- English

Activity Online stock trading % Change Net telephony % Change Comment on blog post*

Google

Yahoo

18%

19%

4%

6%

16%

15%

6%

5%

15%

Rediff

Wikipedia

ASU

12%

18%

17%

-0.3%

-35.8%

4%

19%

27%

16%

10%

24%

6%

16%

13%

23%

16%

15%

16%

15%

20%

15%

-33.5%

-29.0%

-28.0%

-19.5%

-26.7%

9%

7%

6%

11%

9%

% Change Local language website usage % Change Have a blog site of own* % Change

Base: 7,874(CY), 11,828(PY)

66

India Online 2007

Chart 34: Professional activities Current Year 100%

86%

Emailing - work related

80% 79%

80%

88%

82%

89%

Job Search 94% 94%

89%

Instant messaging

90%

86% 77%

83%

80%

81%

60% `

40% 20% 0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 7,874

Chart 29: Professional activities Change from PY 80%

40%

41%

-20%

63% 44%

42%

41%

30%

27%

20% 0%

67%

55%

60%

4%

-1% -6%

-1% -6%

-2%

Base: 7,874(CY), 11,829(PY)

67

Online Info Search- English

Chart 35: Personal activities Current Year 100%

Emailing - personal

92%

90%

Check news 96%

92%

91%

90%

87%

77%

80%

Chatting

76% 67% 57%

60%

81%

68%

65%

55%

40% 20% 0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 7,874

Chart 30: Personal activities Change from PY 43%

50%

43%

38%

40% 16%

20% 10% 0% -10%

28%

25%

30%

10%

3% -1%

-20%

9%

8%

-3%

14% 4%

-7%

Base: 7,874(CY), 11,829(PY)

68

India Online 2007

Chart 36: Downloading activities Current Year

Music

100% 80%

Online games 91% 92%

85% 74%

Mobile contents (ring tones/games)

84% 81%

69%

90% 77%

73% 64%

64% 60%

73% 68%

49%

40% 20% 0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 7,874

Chart 31: Downloading activities Change from PY 80% 67%

53% 60% 35% 33%

40%

50% 39%

25%

54%

47%

41%

38%

35% 22%

41%

29%

20% 0%

Base: 7,874(CY), 11,824(PY)

69

Online Info Search- English

Chart 37: E-commerce related activities Current Year

E-greetings

Check financial info 93%

100% 81% 80%

65% 63% 52%

60%

89% 76%

74%

62%

Check real estate info

68%

64%

58%

58%

55% 42%

40% 20% 0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 7,795

Chart 32: E-commerce related activities Change from PY 80%

61%

60%

46% 42%

40% 20%

77% 76%

67%

52%

45%

48%

36% 21%

7%

6%

0%

Base: 7,795(CY), 11,817(PY)

70

India Online 2007

Chart 38: Online shopping Current Year

Buyers

Non-Buyers

70% 60%

59%

57% 52%

50%

48%

54% 46%

43%

50% 50%

41%

40% 30% 20% 10% 0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 7,874

Chart 33: Online shopping Change from PY 40% 23%

22%

17%

20%

21%

13%

0% -13%

-20% -23%

-17%

-22%

-21%

-40%

Base: 7,874(CY), 11,829(PY)

71

Online Info Search- English

Chart 39: Response to online marketing stimulus Clicked a banner ad Participated in an online contest Clicked a sponsored search ad

Current Year

70% 60%

53%

50%

61% 51% 44%

46%

53% 46% 41%

40%

45% 41%

52% 50% 47%

43%

38%

30% 20% 10% 0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 6,456

Chart 34: Response to online marketing stimulus Change from PY 40% 30% 20%

29% 19%

18% 8%

10%

17%

17% 3%

18% 7%

4%

0% -10% -20%

-5%

-11%

-30%

-6%

-11% -19%

Base: 6,456(CY), 10,772(PY)

72

India Online 2007

Chart 40: Blogging activities Current Year 80%

Check/read blogs

Comment on blog post

Have a blog site of own

None of the above

64%

65%

64%

64%

58%

60% 40% 40%

34%

32%

33%

32% 23%

20%

15% 9%

16% 7%

13% 6%

Google

Yahoo

Rediff

11%

16% 9%

0% Wikipedia

ASU

Base: 7,874

73

Online Info Search- English

Chart 41: Member of an online community Not a member of any online community

Current Year

Member of an online community 70% 60%

69%

66% 51%

50%

54% 49%

53% 47%

46%

40%

34%

31%

30% 20% 10% 0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 7,874

74

India Online 2007

Table 18: Membership by type of online community Membership

Google

Yahoo

Rediff

Wikipedia

ASU

Not a member of any online community

51%

54%

66%

31%

53%

Alumni & Schools

10%

4%

1%

12%

9%

Computers & Internet

7%

9%

6%

11%

7%

Romance & Relationships

5%

3%

3%

6%

5%

Business / Professional community

4%

3%

3%

2%

4%

Music

3%

4%

2%

2%

3%

Schools & Education

3%

3%

1%

12%

3%

Games

2%

4%

0.8%

1%

3%

Individuals

2%

2%

1%

3%

2%

Arts & Entertainment

2%

2%

3%

8%

2%

Base: 7,874

75

Online Info Search- English

Table 19: Most used local language websites (other than English) Language

Google

Yahoo

Rediff

Wikipedia

ASU

Hindi

20%

18%

22%

16%

19%

Tamil

19%

20%

14%

0.0%

18%

Malayalam

15%

11%

20%

12%

16%

Telugu

15%

10%

4%

21%

14%

Marathi

11%

11%

17%

0.0%

11%

Kannada

8%

8%

7%

0.0%

8%

Bengali

5%

9%

0.9%

19%

5%

Gujarati

3%

8%

0.0%

22%

3%

2%

0.0%

0.0%

0.0%

1%

0.8%

0.0%

1%

0.0%

0.8%

Konkani Urdu

Base: 1,012

76

India Online 2007

Table 20: Online activities desired in other languages Activity

Google

Yahoo

Rediff

Wikipedia

ASU

Email

60%

68%

74%

57%

63%

Chatting

48%

48%

51%

60%

49%

Entertainment

48%

49%

50%

41%

49%

Search information

37%

39%

35%

47%

37%

Online news

35%

39%

37%

36%

36%

Online learning / education

33%

38%

34%

44%

34%

Astrology

23%

27%

28%

23%

25%

Online shopping

20%

20%

21%

27%

21%

Travel related information

18%

21%

21%

22%

19%

Matrimony

14%

16%

19%

16%

15%

Blog

16%

13%

11%

27%

15%

Not Interested

22%

17%

15%

16%

20%

Base: 7,874

77

Online Info Search- English

Chart 42: Problems faced while surfing the internet Current Year

Slow website opening

Virus / spyware

Spam / junk mails 79%

80% 70%

63% 55%

60% 50%

58%

64%

61%

59%

63%

51% 43%

63% 54% 55%

42% 42%

40% 30% 20% 10% 0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 7,874

78

India Online 2007

Table 21: Preferred websites - emailing Website

Google

Yahoo

Rediff

Wikipedia

ASU

Yahoo

49%

76%

16%

59%

51%

% Change

10%

33%

-26.1%

-5.1%

12%

Gmail

26%

6%

7%

29%

23%

% Change

13%

-2.5%

-11.4%

13%

10%

Rediff

16%

11%

73%

13%

17%

-4.5%

-8.7%

54%

-1.1%

-3.3%

% Change Hotmail % Change Sify

7%

3%

2%

0.0%

6%

-5.3%

-11.8%

-3.9%

-2.2%

-5.7%

0.5%

1%

1%

0.0%

0.8%

% Change

-3.2%

-0.9%

-1.4%

0.0%

-2.7%

Indiatimes

1%

0.4%

0.3%

0.0%

0.9%

% Change

-9.5%

-7.8%

-9.3%

-3.3%

-9.2%

0.6%

2%

0.2%

0.0%

0.7%

0.3%

0.5%

1%

0.0%

0.4%

-0.7%

-0.8%

0.7%

-0.9%

-0.7%

0.2%

0.0%

0.0%

0.0%

0.1%

0.1%

0.1%

0.0%

0.0%

0.1%

Sancharnet/BSNL* % Change VSNL % Change Lycos* % Change AOL* % Change

Base: 7,874(CY), 11,829(PY)

79

Online Info Search- English

Chart 43: Multiple user shares of email websites Current Year 100%

Yahoo

90%

80%

Gmail

96%

94%

59%

45%

91% 79% 73%

74%

71%

60%

Rediff 97%

66% 59%

53% 38%

40% 20% 0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 7,874

Chart 35: Multiple user shares of email websites Change from PY 60%

54% 39%

36%

40%

31%

27%

20% 4%

5%

6%

9%

5%

4%

0% -20%

-2%

5%

-0.4%

-14%

Base: 7,874(CY), 11,829(PY)

80

India Online 2007

Chart 44: Number of email accounts and average per capita email ids One

Current Year

Two

Three

40% 29%

30%

27%

22% 20%

10%

30%

28% 26%

27%

24%

22%

20%

16%

13% 13%

9%

11%

0% Google

Yahoo

Rediff

Wikipedia

ASU

Base: 7,874

Chart 36: Number of email accounts and average per capita email ids Change from PY 20% 4% 10% 0% -10% -6% -20% -12% -30% -40% -50% -60%

-1%

-2%

-0.2%

7%

3% -2% -4%

9%

2% -5% -10%

-54%

Base: 7,874(CY), 11,829(PY)

81

Online Info Search- English

Most Used Websites Table 22: Top of mind unaided recall - all websites Website Yahoo % Change

Google

Yahoo

Rediff

Wikipedia

ASU

25%

53%

17%

15%

28%

-11.4%

11%

-16.9%

-2.9%

-8.6%

Google

36%

14%

13%

52%

32%

% Change

14%

-8.4%

-14.0%

47%

10%

9%

7%

55%

6%

10%

-3.7%

-4.6%

41%

-17.4%

-2.5%

Orkut

6%

3%

2%

9%

5%

% Change

5%

3%

1%

9%

4%

Gmail*

4%

0.5%

2%

4%

3%

2%

0.5%

0.3%

0.7%

2%

% Change

-3.3%

-3.9%

-1.4%

0.4%

-3.0%

Indiatimes

1%

1%

0.3%

0.1%

1%

% Change

-4.1%

-2.3%

-9.0%

-0.5%

-4.2%

0.7%

0.1%

0.0%

0.0%

0.7%

0.5%

0.8%

2%

0.1%

0.5%

-2.5%

-2.7%

1%

-0.1%

-2.5%

0.2%

0.1%

0.4%

0.2%

0.2%

-0.7%

-0.2%

0.0%

-30.6%

-0.8%

Rediff % Change

% Change Hotmail

Contest2win* % Change MSN % Change Naukri % Change

Base: 7,715(CY), 11,787(PY)

82

India Online 2007

Table 23: Most used website - all websites Website

Google

Yahoo

Rediff

Wikipedia

ASU

Google

35%

16%

8%

59%

32%

Yahoo

21%

55%

13%

16%

24%

Rediff

10%

7%

61%

2%

11%

Orkut

9%

5%

3%

14%

8%

Gmail

4%

0.6%

5%

0.2%

4%

Hotmail

1%

0.8%

0.1%

0.0%

2%

Indiatimes

1%

0.5%

0.4%

0.0%

1%

Wikipedia

0.7%

0.4%

0.0%

2%

0.7%

Moneycontrol

0.7%

0.6%

0.5%

0.0%

0.6%

Naukri

0.3%

0.2%

0.4%

0.0%

0.3%

Base: 7,819

83

Online Info Search- English

Table 24: Info search (local language) Website

Google

Yahoo

Rediff

Wikipedia

ASU

83%

63%

58%

47%

76%

Manoramaonline

1%

6%

3%

14%

2%

Guruji

2%

5%

1%

0.0%

2%

Google

Webduniya Kerala Khoj Eenadu

1%

4%

3%

0.0%

1%

0.4%

9%

0.0%

5%

1%

1%

0.0%

0.0%

3%

1%

1%

0.1%

0.0%

0.6%

1%

Webulagam

0.9%

1%

4%

0.0%

0.9%

MSN

0.1%

0.2%

1%

0.0%

0.9%

Chennaionline

0.6%

0.3%

9%

5%

0.6%

Base: 3,499

84

India Online 2007

Table 25: Job search Website

Google

Yahoo

Rediff

Wikipedia

ASU

38%

24%

29%

37%

36%

-15.3%

-6.2%

3%

-37.9%

-14.2%

30%

26%

18%

33%

28%

% Change

8%

10%

0.2%

15%

8%

Timesjobs

13%

13%

13%

13%

13%

% Change

8%

3%

7%

13%

7%

Google

7%

3%

2%

5%

6%

% Change

4%

0.6%

-0.5%

5%

3%

Naukri % Change Monster

Yahoo

1%

23%

3%

0.4%

3%

0.2%

0.8%

1%

0.4%

0.8%

1%

2%

30%

0.0%

2%

0.0%

-7.2%

-8.6%

0.0%

-1.7%

1%

1%

0.1%

4%

1%

% Change

-0.4%

0.1%

-0.2%

4%

0.0%

Indiatimes

1%

2%

0.8%

0.0%

2%

% Change

0.0%

-1.0%

-0.3%

0.0%

-0.4%

Jobs

0.7%

0.9%

0.7%

0.0%

0.9%

% Change

0.4%

0.4%

0.3%

0.0%

0.5%

% Change Rediff % Change Freshersworld

Jobsahead

1%

0.0%

0.5%

0.0%

1%

% Change

-4.2%

-1.9%

-2.8%

-3.7%

-3.9%

Base: 6,489(CY), 9,353(PY)

85

Online Info Search- English

Table 26: Booking travel tickets Website Makemytrip % Change

Google

Yahoo

Rediff

Wikipedia

ASU

20%

8%

1%

20%

16%

9%

3%

-1.0%

-44.1%

6%

17%

15%

6%

14%

16%

15%

7%

6%

18%

14%

-24.7%

-9.1%

-14.9%

13%

-22.7%

Google

16%

4%

4%

7%

12%

% Change

10%

2%

2%

7%

7%

Yatra* % Change IRCTC % Change

Yahoo

5%

47%

7%

2%

9%

-1.1%

2%

-0.5%

2%

0.9%

3%

5%

65%

9%

5%

% Change

-1.9%

-5.1%

10%

9%

-2.9%

Indiatimes

3%

1%

2%

2%

3%

% Change

% Change Rediff

-2.6%

-0.5%

-2.7%

2%

-3.1%

Travel

2%

0.7%

2%

0.0%

3%

% Change

1%

-0.5%

2%

0.0%

2%

Travelguru

2%

1%

2%

12%

2%

% Change

2%

0.4%

2%

12%

2%

Cleartrip*

2%

0.9%

0.4%

7%

2%

% Change

Base: 5,509(CY), 6,646(PY)

86

India Online 2007

Table 27: Online shopping (other than travel tickets) Website Ebay % Change Rediff % Change Google % Change Yahoo % Change

Google

Yahoo

Rediff

Wikipedia

ASU

35%

28%

8%

56%

33%

-3.6%

-9.0%

-33.6%

3%

-6.0%

23%

16%

83%

18%

23%

-4.9%

-11.1%

54%

15%

-4.4%

12%

4%

2%

4%

10%

9%

2%

-5.8%

4%

6%

4%

42%

1%

5%

8%

-2.3%

34%

-5.2%

-31.4%

1%

Indiatimes

8%

2%

1%

5%

7%

% Change

-4.3%

-7.7%

-7.2%

-0.2%

-4.9%

6%

3%

2%

2%

6%

2%

0.8%

0.1%

0.0%

2%

0.7%

0.1%

-1.3%

0.0%

0.9%

2%

2%

0.0%

7%

2%

0.6%

-4.0%

-0.3%

7%

0.4%

Indiaplaza

1%

1%

0.0%

0.0%

1%

% Change

-0.7%

1%

-1.9%

0.0%

0.0%

Futurebazaar* % Change Shopping % Change Sify % Change

Onlineshopping

0.5%

0.1%

0.1%

0.0%

1%

% Change

0.2%

-0.3%

-0.1%

-0.5%

0.8%

Base: 5,715(CY), 6,278(PY)

87

Online Info Search- English

Table 28: Online news Website

Google

Yahoo

Rediff

Wikipedia

ASU

Yahoo

10%

48%

7%

18%

14%

% Change

0.4%

29%

-0.2%

5%

4%

NDTV

13%

7%

6%

7%

12%

% Change

0.7%

-3.6%

-5.9%

5%

-0.6%

Rediff

10%

4%

57%

6%

10%

-1.1%

-13.8%

42%

3%

-1.8%

% Change Google % Change

13%

2%

2%

11%

10%

7%

-2.4%

-7.0%

11%

5%

Indiatimes

8%

4%

6%

0.3%

7%

% Change

-8.7%

-4.2%

-5.7%

-18.3%

-8.1%

Aajtak

5%

2%

1%

2%

5%

% Change

2%

-3.2%

-4.8%

2%

1%

BBC

5%

3%

0.8%

9%

5%

% Change

2%

2%

-0.9%

7%

2%

Timesofindia

4%

0.5%

1%

0.0%

3%

-0.3%

-5.3%

-3.4%

-5.1%

-1.4%

% Change CNN

4%

2%

2%

9%

4%

% Change

3%

0.5%

-0.8%

2%

2%

MSN % Change

2%

7%

1%

0.0%

3%

-3.4%

-1.8%

-3.7%

0.0%

-2.4%

Base: 6,220(CY), 8,423(PY)

88

India Online 2007

Table 29: Financial news & info (rates, quotes, etc.) Website Moneycontrol/CNBC

Google

Yahoo

Rediff

Wikipedia

ASU

15%

6%

4%

24%

12%

% Change

4%

2%

-9.8%

7%

0.1%

18%

4%

2%

14%

14%

% Change

7%

-6.7%

-9.4%

13%

3%

Yahoo

8%

59%

5%

18%

14%

-2.4%

42%

-3.7%

13%

3%

Google

% Change ICICI Direct/ICICI Bank % Change

7%

3%

2%

10%

6%

-2.8%

-6.2%

-7.5%

5%

-3.4%

Rediff

5%

4%

70%

4%

7%

% Change

-2.7%

-7.6%

64%

2%

-1.2%

Sharekhan

5%

1%

2%

0.0%

4%

% Change

-0.5%

-1.8%

-3.4%

-0.2%

-1.3%

NDTV/NDTVprofit

5%

1%

3%

0.0%

4%

% Change

4%

-0.8%

0.6%

-2.2%

3%

Indiatimes

5%

2%

3%

0.0%

4%

% Change

-1.8%

-2.2%

-0.2%

0.0%

-1.6%

Economictimes

4%

0.7%

0.2%

2%

3%

% Change

2%

-3.3%

-1.7%

2%

1%

Stockmarket*

2%

0.5%

0.1%

0.3%

2%

% Change

Base: 5,123(CY), 5,004(PY)

89

Online Info Search- English

Table 30: Online share trading Website

Google

Yahoo

Rediff

Wikipedia

ASU

ICICI Direct

36%

19%

18%

41%

35%

Sherkhan

23%

21%

40%

18%

22%

Indiabulls

7%

12%

0.8%

0.0%

7%

Kotaksecurities

4%

4%

2%

0.0%

4%

Religare

1%

24%

0.0%

31%

4%

5Paisa

4%

0.4%

4%

0.0%

3%

BSE

2%

6%

2%

0.0%

3%

NSE

2%

0.0%

2%

0.0%

2%

Geojit

4%

0.3%

0.0%

0.0%

3%

hdfcsec

2%

5%

6%

0.0%

2%

Base: 1,084

90

India Online 2007

Table 31: Real estate info Website

Google

Yahoo

Rediff

Wikipedia

ASU

Google

25%

7%

4%

18%

19%

Magicbricks

16%

3%

4%

2%

13%

8%

63%

6%

2%

15%

Yahoo 99acres

11%

4%

5%

30%

10%

Realestates

9%

5%

3%

9%

11%

Rediff

5%

4%

71%

2%

7%

Indiaproperty

5%

4%

1%

13%

5%

Property

4%

1%

0.4%

0.0%

3%

3%

0.2%

2%

2%

3%

0.7%

1%

0.5%

0.0%

1%

Indiatimes Sify

Base: 4,470

91

Online Info Search- English

Table 32: Matrimonial search Website

Google

Yahoo

Rediff

Wikipedia

ASU

Bharatmatrimony

28%

21%

19%

39%

26%

% Change

28%

21%

19%

39%

25%

Shaadi

31%

17%

16%

25%

28%

% Change

-6.0%

-7.7%

-7.1%

7%

-7.2%

Google

10%

2%

0.2%

3%

7%

% Change

10%

0.8%

-0.1%

3%

7%

Jeevansaathi

6%

3%

1%

8%

5%

% Change

6%

2%

-0.2%

8%

5%

Yahoo % Change Matrimony*

2%

41%

3%

0.0%

7%

0.7%

10%

-1.2%

0.0%

3%

3%

4%

6%

0.2%

5%

2%

3%

51%

0.2%

4%

0.3%

-0.6%

19%

0.2%

-0.1%

3%

4%

0.4%

8%

3%

4%

0.3%

2%

4%

3%

1%

4%

0.6%

8%

2%

-3.2%

2%

-1.1%

8%

-2.5%

% Change Rediff % Change Tamilmatrimony* % Change Simplymarry* % Change Matrimonial % Change

Base: 5,078(CY), 6,121(PY)

92

India Online 2007

Table 33: Dating/friendship search Website

Google

Yahoo

Rediff

Wikipedia

ASU

Orkut

38%

16%

4%

58%

34%

% Change

33%

15%

4%

-17.4%

29%

Yahoo

19%

65%

14%

12%

23%

-16.5%

-6.6%

-10.5%

9%

-13.4%

12%

2%

2%

5%

9%

6%

2%

0.9%

5%

5%

5%

6%

72%

8%

7%

-1.9%

-0.9%

13%

8%

-3.3%

% Change Google % Change Rediff % Change Fropper

3%

0.6%

0.0%

0.5%

3%

-3.5%

-1.6%

-2.8%

-1.3%

-3.6%

2%

0.1%

0.2%

0.0%

3%

% Change

-1.9%

-0.2%

-1.3%

0.0%

-1.0%

Indiatimes

2%

0.8%

0.2%

0.0%

2%

% Change

-5.4%

-1.6%

-2.7%

0.0%

-5.5%

2%

0.5%

0.0%

1%

2%

-1.9%

-1.3%

-0.2%

0.6%

-1.7%

% Change Date

Hi5 % Change Friendfinder % Change Adultfriendfinder % Change

2%

0.7%

0.0%

0.0%

1%

-2.2%

-1.2%

-0.7%

-4.1%

-1.9%

2%

0.4%

1%

4%

1%

-0.3%

-0.6%

-1.2%

4%

-0.4%

Base: 5,434(CY), 5,763(PY)

93

Online Info Search- English

Table 34: Social networking/communities Website Orkut

Google

Yahoo

Rediff

Wikipedia

ASU

73%

15%

40%

93%

63%

Yahoo

10%

73%

35%

3%

17%

MSN

0.9%

0.8%

10%

0.0%

2%

Friends

2%

0.2%

0.0%

0.0%

1%

Communities

0.4%

0.4%

0.0%

0.0%

1%

Hi5

0.7%

0.9%

1%

1%

0.7%

Myspace

0.8%

0.0%

0.0%

1%

0.6%

Tagged

0.4%

0.5%

0.0%

0.0%

0.4%

Fropper

0.4%

0.0%

0.0%

0.0%

0.4%

Bharatstudent

0.3%

0.1%

0.0%

0.0%

0.4%

Base: 4,399

94

India Online 2007

Table 35: Online gaming Website Yahoo % Change Zapak*

Google

Yahoo

Rediff

Wikipedia

ASU

16%

53%

12%

14%

19%

-14.1%

0.2%

-27.2%

8%

-12.8%

19%

7%

6%

15%

16%

13%

2%

2%

28%

10%

3%

-2.9%

-8.5%

24%

0.9%

% Change Google % Change Games % Change Miniclip

6%

2%

3%

4%

7%

-0.9%

-5.3%

-2.2%

-37.6%

-0.2%

4%

0.9%

0.3%

4%

4%

-0.6%

-1.8%

-1.3%

-1.5%

-0.5%

3%

2%

56%

0.2%

4%

-2.8%

-3.3%

50%

-0.8%

-1.8%

3%

3%

2%

6%

3%

Contest2Win

3%

8%

0.2%

3%

3%

% Change

2%

8%

-1.1%

3%

3%

% Change Rediff % Change Indiagames* % Change

MSN % Change Onlinegames % Change

1%

0.8%

1%

0.0%

2%

-2.3%

-1.5%

-0.1%

0.0%

-1.6%

2%

2%

0.1%

3%

2%

0.9%

2%

-0.3%

3%

1%

Base: 5,522(CY), 5,205(PY)

95

Online Info Search- English

Table 36: Download mobile content Website

Google

Yahoo

Rediff

Wikipedia

ASU

11%

58%

5%

2%

15%

-11.8%

22%

-12.4%

-17.0%

-7.7%

12%

9%

66%

10%

13%

-9.3%

-19.0%

44%

-10.1%

-8.5%

15%

3%

3%

27%

12%

% Change

4%

0.2%

-6.5%

27%

2%

Nokia

9%

2%

5%

12%

8%

% Change

6%

0.4%

-4.8%

10%

5%

Yahoo % Change Rediff % Change Google

Indiatimes

9%

2%

1%

4%

7%

% Change

-5.3%

-12.7%

-20.5%

-9.8%

-7.2%

Mobile9

4%

1%

0.4%

0.0%

4%

% Change

3%

1%

0.0%

-0.6%

4%

Hutch

3%

0.7%

2%

5%

3%

% Change

2%

0.3%

1%

1%

2%

Ringtones

2%

1%

0.0%

0.0%

3%

% Change

-1.2%

-2.4%

-1.5%

-36.3%

-0.3%

Funmaza

3%

0.4%

0.4%

0.0%

2%

% Change

1%

-1.7%

-1.8%

0.0%

0.4%

3%

2%

2%

8%

3%

0.8%

2%

-0.1%

8%

0.2%

Airtel % Change

Base: 5,314(CY), 4,776(PY)

96

India Online 2007

Table 37: Preferred instant messaging applications Website

Google

Yahoo

Rediff

Wikipedia

ASU

Yahoo

61%

85%

23%

69%

63%

Google Talk

18%

5%

3%

11%

16%

Rediffbol

8%

6%

66%

8%

9%

MSN

6%

3%

5%

2%

6%

Orkut

2%

0.2%

0.9%

4%

2%

Meebo

2%

0.3%

0.0%

0.0%

2%

Skype

0.5%

0.5%

0.2%

0.8%

0.5%

Indiatimes

0.4%

0.4%

0.3%

0.0%

0.6%

AIM

0.3%

0.0%

0.3%

2%

0.3%

2%

0.4%

2%

3%

3%

Others

Base: 6,260

97

Online Info Search- English

Table 38: Download music Website

Google

Yahoo

Rediff

Wikipedia

ASU

25%

10%

10%

19%

21%

% Change

9%

-9.2%

-9.8%

16%

4%

Yahoo

8%

43%

9%

5%

11%

-5.4%

18%

-6.0%

-15.7%

-3.2%

10%

4%

2%

3%

8%

2%

1%

-6.6%

-1.3%

0.7%

Raaga

% Change Google % Change Cooltoad % Change Musicindiaonline % Change Music % Change Mp3 % Change Rediff % Change Youtube*

5%

2%

2%

3%

4%

-1.8%

-3.1%

-2.9%

3%

-2.2%

5%

1%

1%

5%

4%

-0.6%

-1.7%

-5.8%

1%

0.1%

3%

3%

0.9%

3%

4%

0.7%

-0.1%

-3.7%

-28.6%

2%

3%

4%

0.0%

3%

3%

-0.9%

-0.3%

-1.4%

-2.8%

-0.9%

2%

5%

57%

0.4%

3%

-3.8%

0.8%

52%

-13.7%

-2.0%

2%

0.2%

0.2%

6%

2%

1%

2%

2%

0.9%

1%

0.6%

2%

1%

0.9%

0.8%

% Change Tamilsongs % Change

Base: 5,879(CY), 5,971(PY)

98

India Online 2007

Table 39: Sports content Website

Google

Yahoo

Rediff

Wikipedia

ASU

29%

16%

11%

27%

27%

16%

4%

5%

37%

13%

% Change

8%

-2.6%

-7.5%

36%

5%

Yahoo

9%

50%

9%

2%

13%

-3.3%

24%

-2.6%

-18.8%

0.0%

Espnstarsports* % Change Cricinfo

% Change Google % Change Rediff

12%

3%

2%

6%

10%

5%

-0.2%

-7.7%

6%

3%

7%

4%

54%

5%

8%

-3.3%

-11.2%

42%

3%

-3.1%

4%

3%

1%

0.5%

5%

% Change

0.4%

1%

-0.6%

0.3%

2%

Indiatimes

3%

2%

4%

0.0%

3%

% Change

-3.2%

-3.1%

-7.7%

-16.9%

-3.1%

2%

1%

2%

0.4%

2%

-0.6%

-3.4%

0.1%

0.4%

-0.8%

% Change Sports

Cricketnext % Change NDTV % Change

2%

2%

1%

0.0%

2%

-1.0%

-1.5%

-1.0%

-1.2%

-0.9%

Tensports

1%

3%

2%

0.2%

2%

% Change

-2.8%

-2.5%

-0.4%

-33.9%

-2.7%

Base: 5,623(CY), 6,197(PY)

99

Online Info Search- English

Table 40: Cinema content Website

Google

Yahoo

Rediff

Wikipedia

ASU

8%

52%

8%

4%

12%

-5.5%

38%

-4.0%

-8.8%

-0.7%

13%

2%

3%

7%

10%

% Change

6%

-1.9%

-7.3%

7%

3%

Bollywood

5%

1%

1%

2%

5%

% Change

0.0%

-4.4%

-2.5%

-38.1%

-0.5%

PVR Cinemas

6%

4%

1%

4%

5%

% Change

1%

2%

-7.0%

-12.0%

0.4%

Yahoo % Change Google

Indiafm % Change Rediff % Change Cinema % Change Santabanta % Change

6%

1%

2%

0.1%

5%

0.3%

-4.5%

-4.2%

0.1%

-0.9%

4%

3%

55%

3%

5%

-2.9%

-2.7%

49%

-15.5%

-2.3%

3%

1%

4%

0.1%

4%

0.1%

-1.4%

-3.9%

0.1%

0.6%

3%

3%

0.6%

5%

3%

0.0%

2%

-2.7%

5%

0.0%

Indiatimes

4%

2%

0.7%

0.0%

3%

% Change

-3.1%

-2.6%

-8.0%

0.0%

-3.2%

Movies

3%

1%

3%

1%

3%

% Change

2%

0.1%

2%

1%

2%

Base: 5,356(CY), 4,668(PY)

100

India Online 2007

Table 41: Most used local language websites (other than English) Website

Google

Yahoo

Rediff

Wikipedia

ASU

Google

15%

8%

8%

10%

13%

Yahoo

3%

43%

11%

0.0%

8%

Malayalamanorama

9%

5%

15%

14%

8%

Eeandu

7%

0.2%

3%

2%

7%

Thinamalar

5%

18%

0.0%

0.0%

6%

Webduniya

4%

3%

2%

8%

4%

Marathiworld

4%

1%

3%

0.0%

3%

Webulagam

3%

5%

0.2%

0.0%

4%

Tamilcinema

3%

0.5%

0.3%

0.0%

3%

Keralakaumudi

2%

0.0%

0.3%

0.0%

3%

Base: 1,012

101

Online Info Search- English

Table 42: Preferred blog sites Website

Google

Yahoo

Rediff

Wikipedia

ASU

Google

28%

7%

11%

11%

23%

Yahoo

13%

41%

16%

4%

17%

Blogger

12%

2%

2%

29%

12%

Blogspot

11%

2%

0.4%

10%

10%

Rediff

9%

4%

61%

7%

10%

Ibibo

10%

13%

5%

2%

9%

Tagged

0.5%

25%

0.6%

0.0%

3%

Debonairblog

2%

0.1%

2%

37%

3%

Hi5

3%

0.3%

0.0%

0.0%

3%

Indiatimes

2%

0.2%

2%

0.0%

2%

Base: 1,436

102

India Online 2007

Table 43: Preferred astrology website Website

Google

Yahoo

Rediff

Wikipedia

ASU

Yahoo

18%

61%

9%

27%

22%

Astrology

16%

6%

9%

12%

18%

Google

18%

5%

2%

10%

13%

Rediff

9%

4%

68%

13%

10%

Indiatimes astrospeak

9%

5%

3%

5%

8%

Sarafreder

3%

0.7%

0.0%

1%

3%

Sify

3%

3%

3%

0.0%

3%

MSN

2%

0.6%

2%

0.7%

3%

Horoscope

1%

0.8%

0.2%

0.0%

1%

Astrolife

2%

2%

0.5%

0.0%

2%

Base: 4,984

103

Online Info Search- English

Table 44: Preferred online learning / education website Website

Google

Yahoo

Rediff

Wikipedia

ASU

Google

41%

14%

9%

45%

33%

Yahoo

6%

59%

5%

8%

12%

Wikipedia

7%

2%

0.2%

23%

6%

Rediff

3%

3%

69%

0.5%

5%

Education

2%

0.6%

2%

0.9%

3%

W3schools

2%

0.2%

0.0%

0.0%

2%

IGNOU

2%

0.3%

0.0%

0.0%

1%

0.8%

0.1%

0.0%

0.0%

1%

Ebizel

1%

0.7%

2%

0.0%

1%

Indiatimes

1%

2%

0.9%

0.0%

2%

Onlinelearning

Base: 5,195

104

India Online 2007

Most Used Offline Media Brands Table 45: Favorite TV channels TV Channel

Google

Yahoo

Rediff

Wikipedia

ASU

Star Plus

11%

12%

15%

3%

11%

% Change

0.9%

-0.9%

4%

-2.4%

1%

Discovery

9%

6%

7%

5%

8%

% Change

2%

-2.0%

-2.4%

-11.0%

0.9%

NDTV

6%

3%

5%

7%

5%

% Change

2%

-0.3%

2%

7%

2%

Aajtak

4%

3%

6%

0.0%

4%

-0.8%

2%

4%

-2.9%

-0.1%

4%

5%

7%

10%

5%

0.3%

-1.0%

4%

4%

0.6%

% Change Sun TV % Change HBO

5%

1%

3%

3%

5%

% Change

1%

-2.8%

-0.6%

-2.5%

0.6%

Sony

3%

5%

4%

2%

3%

-2.0%

3%

2%

0.5%

-1.3%

3%

4%

2%

21%

3%

0.6%

3%

-2.2%

20%

0.6%

3%

2%

5%

3%

3%

-0.6%

-1.6%

0.5%

3%

-0.4%

% Change Star Movies % Change Zee TV % Change M TV

4%

3%

2%

2%

4%

% Change

2%

-3.4%

-5.8%

2%

0.9%

Base: 7,091(CY), 10,520(PY)

105

Online Info Search- English

Table 46: Favorite newspapers Newspaper

Google

Yahoo

Rediff

Wikipedia

ASU

37%

23%

30%

26%

35%

% Change

4%

-15.6%

-1.2%

15%

1%

The Hindu

20%

20%

11%

33%

20%

% Change

6%

6%

-1.7%

12%

7%

The Hindustan Times

6%

6%

6%

5%

6%

-1.7%

-3.8%

-10.2%

2%

-2.3%

Deccan Chronicle

3%

3%

4%

15%

4%

% Change

2%

1%

3%

15%

2%

The Times of India

% Change

Eenadu % Change Indian Express % Change The Telegraph % Change Dainik Bhaskar % Change The Economic Times % Change Dainik Jagran % Change

3%

0.4%

0.9%

2%

2%

0.0%

-1.1%

-2.7%

2%

-0.1%

2%

4%

2%

0.0%

2%

-0.9%

-2.3%

0.1%

-3.5%

-0.9%

3%

4%

3%

4%

3%

0.6%

2%

-0.3%

4%

0.4%

2%

4%

5%

0.0%

2%

-0.1%

-3.5%

4%

-2.5%

-0.2%

3%

1%

2%

2%

2%

0.6%

0.0%

-0.4%

2%

0.3%

2%

3%

3%

0.0%

2%

-2.2%

3%

3%

0.0%

-1.9%

Base: 7,153(CY), 10,010(PY)

106

India Online 2007

Table 47: Favorite magazines Magazine

Google

Yahoo

Rediff

Wikipedia

ASU

24%

26%

33%

12%

24%

-7.1%

4%

-2.5%

-16.1%

-6.4%

7%

6%

4%

3%

6%

% Change

-1.4%

-1.5%

-2.0%

-0.2%

-1.7%

The Week

7%

7%

3%

9%

6%

% Change

2%

3%

-2.1%

9%

2%

Sports Star

4%

3%

6%

0.1%

4%

% Change

2%

0.2%

4%

-0.6%

2%

India Today % Change Reader's Digest

Femina % Change Outlook % Change

3%

4%

2%

6%

3%

-1.0%

-3.2%

-1.9%

6%

-1.3%

5%

2%

4%

1%

5%

0.0%

-6.1%

1%

-4.1%

-0.5%

Digit

4%

0.5%

2%

5%

3%

% Change

1%

-2.6%

0.3%

4%

0.5%

Film Fare

2%

2%

2%

7%

3%

0.4%

1%

-0.4%

7%

1%

2%

2%

2%

0.0%

2%

-0.3%

1%

0.8%

-1.4%

0.2%

% Change Women's Era % Change Business World

3%

0.8%

0.3%

9%

3%

% Change

2%

-0.7%

-1.4%

9%

1%

Base: 6,199(CY), 8,870(PY)

107

Online Info Search- English

Table 48: Favorite radio channels Radio Channel

Google

Yahoo

Rediff

Wikipedia

ASU

Radio Mirchi

37%

39%

34%

42%

38%

% Change

12%

-0.5%

10%

32%

12%

Red FM

12%

10%

9%

15%

12%

% Change AIR % Change

3%

5%

-5.8%

13%

3%

11%

13%

13%

2%

11%

-3.3%

-0.2%

-0.7%

-5.3%

-2.9%

Radio City

12%

8%

7%

15%

11%

% Change

0.5%

-3.5%

-2.5%

13%

0.4%

Suryan FM

6%

11%

4%

2%

6%

% Change

3%

8%

2%

-4.8%

3%

Big FM*

6%

2%

9%

3%

6%

5%

4%

8%

6%

5%

% Change AIR FM GOLD % Change

-24.9%

-16.5%

-22.5%

-63.4%

-24.4%

AIR FM RAINBOW

4%

4%

7%

0.5%

3%

% Change

2%

4%

6%

-0.4%

2%

Fever FM*

3%

2%

1%

12%

3%

2%

0.2%

2%

0.0%

2%

0.8%

-0.1%

2%

0.0%

0.8%

% Change World Space % Change

Base: 4,863(CY), 8,406(PY)

108

India Online 2007

Offline Brands Recalled Table 49: TOM recall for brands TOM Brand

Google

Yahoo

Rediff

Wikipedia

ASU

Sony

9%

7%

6%

9%

9%

% Change

4%

3%

-0.3%

4%

4%

Nokia

8%

8%

8%

7%

8%

% Change

2%

0.6%

5%

4%

2%

Tata

5%

6%

5%

7%

5%

-2.7%

-1.4%

0.2%

5%

-2.3%

% Change LG % Change Colgate % Change Reliance % Change HLL % Change Nike % Change Samsung % Change Pepsi % Change

4%

5%

4%

0.6%

4%

0.6%

-0.9%

-1.2%

-1.6%

0.2%

3%

3%

3%

7%

3%

0.4%

2%

1%

4%

0.8%

3%

4%

3%

3%

3%

-0.7%

1%

0.5%

3%

0.0%

2%

3%

4%

1%

3%

0.6%

2%

3%

1%

1%

3%

2%

2%

2%

3%

-0.3%

0.3%

-5.6%

0.8%

-0.5%

2%

3%

2%

8%

2%

-0.1%

-0.3%

-0.7%

7%

0.0%

2%

0.8%

3%

1%

2%

-0.2%

-0.4%

0.2%

1%

-0.5%

Base: 7,680(CY), 11,770(PY)

109

Segment Wise Detailed Tables

110

Table 1: Gender breakup Gender

Google

Yahoo

Rediff

Wikipedia

ASU

5,913

756

181

102

7,874

Male

85%

83%

80%

68%

84%

Female

15%

17%

20%

32%

16%

Sample Base

Table 2: Age group distribution Age Group Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

5,913

756

181

102

7,874

13-18 yrs

11%

16%

7%

18%

11%

19-24 yrs

33%

28%

25%

41%

33%

25-35 yrs

37%

27%

47%

21%

36%

36-45 yrs

12%

12%

15%

8%

12%

46-55 yrs

6%

13%

5%

8%

6%

Above 55 yrs

3%

4%

2%

4%

3%

111

Table 3: City class - by population size City Class

Google

Yahoo

Rediff

Wikipedia

ASU

Sample Base

5,913

756

181

102

7,874

Up to 1 Lakh

10%

14%

16%

6%

11%

1-5 Lakhs

16%

13%

17%

16%

15%

5-10 Lakhs

26%

31%

28%

34%

28%

Above 10 Lakhs

48%

41%

40%

45%

46%

Table 4: City class - by market size City Class

Google

Yahoo

Rediff

Wikipedia

ASU

5,913

756

181

102

7,874

Metro

40%

36%

32%

41%

39%

Urban uptowns

14%

12%

17%

8%

14%

Emerging Towns

15%

21%

15%

30%

16%

Others

32%

31%

36%

21%

32%

Sample Base

112

Table 5: City wise distribution Cities

Google

Yahoo

Rediff

Wikipedia

ASU

5,913

756

181

102

7,874

Delhi

13%

12%

9%

9%

12%

Mumbai

11%

7%

12%

5%

10%

Bangalore

7%

5%

7%

11%

7%

Hyderabad

7%

5%

5%

8%

6%

Chennai

5%

7%

1%

13%

5%

Kolkata

3%

3%

3%

1%

3%

Pune

3%

2%

3%

3%

3%

Ahmadabad

2%

2%

0.6%

0.0%

1%

Lucknow

2%

1%

1%

3%

1%

Coimbatore

0.9%

2%

1%

0.0%

1%

Visakhapatanam

0.7%

0.9%

0.8%

4%

0.8%

Chandigarh

0.7%

0.5%

0.6%

1%

0.7%

Jaipur

0.9%

1%

0.2%

1%

0.8%

1%

0.6%

2%

0.0%

0.9%

Indore

0.8%

1%

1%

0.0%

0.8%

Surat

0.8%

0.8%

0.2%

0.0%

0.7%

Vadodara

0.5%

0.2%

0.6%

1%

0.5%

Bhopal

0.7%

0.5%

0.4%

0.0%

0.6%

Faridabad

0.6%

0.5%

0.6%

0.0%

0.6%

Ludhiana

0.4%

0.9%

0.8%

0.0%

0.5%

Patna

0.6%

0.3%

0.6%

0.0%

0.5%

Thiruvanathapuram

0.8%

1%

0.0%

3%

0.8%

Bhubaneswar

0.6%

0.2%

0.0%

0.0%

0.5%

kanpur

0.4%

0.5%

0.2%

0.0%

0.4%

Kochi

0.5%

0.6%

0.4%

0.0%

0.5%

Vijayavada

0.5%

0.5%

0.8%

1%

0.5%

Allahabad

0.2%

0.2%

0.4%

0.0%

0.2%

Cuttack

0.2%

0.2%

0.6%

0.0%

0.3%

Madurai

0.4%

0.6%

0.4%

0.0%

0.5%

Nashik

0.4%

0.3%

0.6%

0.0%

0.3%

Mysore

0.4%

0.8%

0.4%

0.0%

0.4%

Agra

0.4%

0.2%

0.2%

0.0%

0.3%

Amritsar

0.4%

0.3%

0.0%

0.0%

0.3%

Aurangabad

0.2%

0.2%

0.6%

0.0%

0.3%

Dehradun

0.3%

0.5%

0.6%

0.0%

0.3%

Goa

0.2%

0.6%

0.2%

0.0%

0.2%

Guwahati

0.3%

0.3%

0.2%

0.0%

0.3%

Meerut

0.3%

0.2%

0.0%

0.0%

0.3%

Rajkot

0.3%

0.3%

0.2%

0.0%

0.3%

Ranchi

0.2%

0.6%

0.6%

0.0%

0.3%

Tiruchirapalli

0.3%

0.5%

0.4%

0.0%

0.3%

Jabalpur

0.2%

0.5%

0.2%

0.0%

0.2%

Jodhpur

0.1%

0.2%

0.4%

0.0%

0.1%

Sample Base

Nagpur

113

Cities

Google

Yahoo

Rediff

Wikipedia

ASU

Mangalore

0.4%

0.0%

0.2%

0.0%

0.3%

Raipur

0.1%

0.2%

0.0%

0.0%

0.1%

Varanasi

0.3%

0.2%

0.0%

0.0%

0.2%

Assansol

0.0%

0.0%

0.4%

0.0%

0.0%

Dhanbad

0.1%

0.2%

0.0%

0.0%

0.1%

Solapur

0.1%

0.2%

0.2%

0.0%

0.1%

Others from North India

8%

7%

11%

4%

8%

Others from South India

13%

16%

18%

21%

14%

Others from East India

5%

7%

8%

5%

5%

Others from West India

7%

8%

7%

5%

7%

Table 6: Region-wise break-ups Region

Google

Yahoo

Rediff

Wikipedia

ASU

5,913

756

181

102

7,874

North

22%

20%

22%

13%

21%

East

11%

13%

10%

4%

11%

South

41%

44%

39%

69%

43%

West

26%

24%

29%

14%

25%

Sample Base

114

Table 7: Preferred language of reading Language

Google

Yahoo

Rediff

Wikipedia

ASU

5,913

756

181

102

7,874

English

48%

37%

35%

41%

45%

Hindi

17%

16%

17%

8%

16%

Telugu

6%

4%

8%

24%

6%

Tamil

6%

9%

6%

8%

6%

Marathi

4%

4%

8%

4%

4%

Malayalam

4%

7%

4%

10%

4%

Gujarati

3%

5%

3%

1%

3%

Kannada

4%

4%

7%

0.0%

4%

Bengali

3%

4%

3%

1%

3%

Oriya

2%

0.4%

3%

0.5%

2%

Punjabi

1%

2%

2%

1%

1%

Awadhi

0.5%

1%

0.9%

0.0%

0.6%

Urdu

0.9%

0.9%

2%

0.0%

1%

Assamese

0.3%

3%

0.5%

0.0%

0.5%

Konkani

0.3%

0.4%

0.2%

0.0%

0.4%

Marwari

0.5%

0.2%

0.5%

0.0%

0.4%

Bhojpuri

0.1%

0.1%

0.6%

0.0%

0.2%

Sindhi

0.2%

0.4%

0.1%

0.0%

0.3%

Chhattisgarhi

0.0%

0.0%

0.0%

0.0%

0.0%

Haryanvi

0.1%

0.1%

0.0%

0.0%

0.1%

Kashmiri

0.0%

0.0%

0.3%

0.0%

0.1%

Maithili

0.0%

0.1%

0.3%

0.0%

0.1%

Sanskrit

0.0%

0.0%

0.0%

0.0%

0.0%

Tulu

0.2%

0.0%

0.0%

0.0%

0.1%

Bodo

0.0%

0.0%

0.0%

0.0%

0.0%

Bundeli

0.0%

0.0%

0.0%

0.0%

0.0%

Dogri

0.1%

0.0%

0.0%

0.0%

0.0%

Kanauji

0.0%

0.0%

0.0%

0.0%

0.0%

Kurchi

0.0%

0.0%

0.0%

0.0%

0.0%

Manipuri

0.1%

0.0%

0.0%

0.0%

0.1%

Magahi

0.0%

0.1%

0.0%

0.0%

0.0%

Nepali

0.0%

0.0%

0.0%

0.0%

0.1%

Santhali

0.0%

0.0%

0.0%

0.0%

0.0%

Others

0.3%

0.7%

0.1%

0.0%

0.3%

Sample Base

115

Table 8: Socio economic classification SEC

Google

Sample Base

Yahoo

Rediff

Wikipedia

ASU

5,913

756

181

102

7,874

SEC A

31%

21%

20%

32%

29%

SEC B

31%

33%

38%

30%

32%

SEC C

21%

19%

22%

12%

21%

SEC D

12%

16%

15%

20%

13%

SEC E

5%

11%

6%

6%

5%

Table 9: Highest educational qualification Education

Google

Yahoo

Rediff

Wikipedia

ASU

5,913

756

181

102

7,874

Up to SSC/HSC

11%

18%

13%

4%

12%

College but not Graduate

23%

23%

21%

29%

22%

Graduate & above - general stream

34%

38%

48%

29%

36%

Graduate & above - professional stream

32%

21%

19%

38%

30%

Sample Base

Table 10: Occupational break up Occupation

Google

Yahoo

Rediff

Wikipedia

ASU

Sample Base

5,913

756

181

102

7,874

Unemployed

38%

46%

30%

51%

38%

Employed

62%

54%

70%

49%

62%

116

Table 11: Function / field of occupation Functions

Google

Yahoo

Sample Base

3,607

461

IT/Software

24%

8%

Marketing/Sales

15%

17%

Manufacturing

11%

Administration

9%

Finance Consultancy

Wikipedia

ASU

110

62

4,803

12%

33%

21%

16%

8%

15%

15%

12%

1%

11%

14%

19%

2%

10%

8%

13%

14%

9%

10%

6%

6%

3%

4%

6%

Academics

4%

3%

2%

13%

4%

Advertising/PR/Media

4%

3%

0.7%

8%

3%

HR

3%

1%

0.9%

3%

3%

17%

20%

20%

20%

18%

Others

Rediff

Table 12: Head of the household Head Of The HH

Google

Yahoo

Rediff

Wikipedia

ASU

5,913

756

181

102

7,874

Head of the household

45%

46%

51%

44%

46%

Not head of the household

55%

54%

49%

56%

54%

Sample Base

Table 13: Monthly family income Income

Google

Yahoo

Rediff

Wikipedia

ASU

5,041

644

154

87

6,713

8%

15%

19%

1%

10%

Rs.5-10K

21%

28%

33%

26%

23%

Rs.10-20K

26%

24%

25%

26%

26%

Rs.20-30K

16%

12%

8%

26%

15%

Rs.30-50K

13%

10%

6%

10%

12%

Rs.50-75K

5%

4%

3%

1%

5%

Rs.75-100K

4%

3%

3%

6%

4%

Above Rs.100K

7%

5%

3%

4%

6%

Sample Base Up to Rs.5K

117

Table 14: Most expensive vehicle owned by the household Vehicle Owned

Google

Yahoo

Rediff

Wikipedia

ASU

5,913 5%

756

181

102

7,874

9%

10%

6%

6%

Motor-Cycle/Scooter

42%

39%

52%

38%

43%

Small Car (Up to Rs.4 lakhs)

22%

19%

11%

27%

20%

Mid-Size Car (Rs.4 to 8 lakhs)

11%

11%

6%

6%

10%

Premium/Luxury Car (Above Rs.8 lakhs)

2%

3%

1%

1%

2%

Others

1%

3%

0.6%

9%

1%

17%

17%

19%

13%

18%

Sample Base Bi-Cycle

Don't own a vehicle

Table 15: Ownership of credit cards (individually) Credit Card

Google

Sample Base

Yahoo

Rediff

Wikipedia

ASU

5,913

756

181

102

7,874

Single Card

19%

16%

20%

22%

19%

Multiple Cards

18%

14%

13%

16%

17%

No Credit Card

64%

70%

67%

62%

65%

118

Table 16: Household asset ownership Asset

Google

Yahoo

Rediff

Wikipedia

ASU

5,913

756

181

102

7,874

Color TV

94%

92%

88%

86%

94%

Mobile Phone

93%

87%

85%

87%

91%

Bank Account

86%

83%

79%

83%

84%

Fridge

81%

76%

65%

74%

78%

Cable TV connection/DTH

76%

74%

66%

68%

75%

Computer/Laptop

77%

72%

53%

81%

74%

Camera

69%

69%

59%

80%

68%

Landline Phone

68%

68%

53%

65%

66%

Life Insurance

65%

60%

56%

64%

64%

Home

62%

61%

46%

66%

60%

Washing Machine

63%

60%

49%

54%

60%

Music System/DVD/MP3

60%

59%

47%

66%

58%

Debit Card

61%

54%

50%

69%

59%

Credit Card

41%

36%

32%

51%

40%

Fixed Deposits

39%

39%

28%

49%

37%

Medical Insurance/CGHS

37%

33%

23%

36%

35%

Air Conditioner

29%

27%

16%

24%

27%

Microwave

28%

26%

20%

23%

27%

Mutual Funds

26%

23%

18%

25%

25%

Demat Account

25%

23%

15%

26%

24%

Video Camera

22%

25%

13%

24%

22%

Share of Companies

24%

21%

15%

29%

23%

IPod

13%

15%

9%

7%

13%

8%

9%

4%

14%

8%

Sample Base

Chit Fund Deposits

Table 17: Current loan liabilities Loan

Google

Yahoo

Rediff

Wikipedia

ASU

5,913

756

181

102

7,874

Home Loan

44%

44%

46%

49%

44%

Personal Loan

22%

18%

19%

20%

22%

Car Loan

15%

15%

8%

18%

14%

Two - wheeler Loan

13%

12%

17%

5%

13%

Education Loan

9%

11%

7%

17%

10%

Business Loan

4%

6%

3%

4%

4%

Consumer Durables

3%

3%

4%

1%

3%

0.1%

0.1%

0.3%

0.0%

0.1%

7%

9%

12%

5%

7%

Sample Base

Other None of Above

119

Table 18: Years of experience in using internet Experience Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

5,913

756

181

102

7,874

Less Than 6 Months

5%

9%

10%

0.9%

6%

6 Months-1 year

7%

10%

13%

11%

8%

1-2 years

13%

17%

19%

9%

14%

2-5 years

27%

26%

27%

33%

27%

5-6 years

14%

12%

8%

11%

13%

6 years and above

34%

27%

22%

35%

31%

Table 19: Place of accessing internet Place Of Access

Google

Sample Base

Yahoo

Rediff

Wikipedia

ASU

5,913

756

181

102

7,874

Home

68%

67%

45%

74%

66%

Place of work (office / school / college)

78%

76%

85%

79%

78%

Cyber cafe

51%

47%

47%

57%

50%

9%

8%

5%

7%

8%

In transit (while traveling)

Table 20: Type of internet connection at home Connection Type

Google

Yahoo

Rediff

Wikipedia

ASU

3,857

493

118

67

5,136

Regular Dial Up

16%

15%

22%

12%

16%

Broadband Dial Up

25%

27%

24%

24%

26%

24 Hrs Broadband

36%

38%

24%

38%

35%

Mobile Connection

6%

3%

4%

7%

6%

Wi Fi Connection

1%

0.9%

1%

9%

2%

Sample Base

Cable

9%

9%

14%

6%

9%

0.5%

0.3%

0.3%

0.0%

0.4%

Others

1%

0.5%

2%

0.0%

1%

Don't Know

4%

6%

8%

3%

5%

Lease/Dedicated line

120

Table 21: Type of internet connection at office Connection Type Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

4,676

598

143

81

6,227

24 Hrs Broadband

36%

33%

29%

29%

35%

Broadband Dial Up

22%

26%

28%

16%

23%

Lease/Dedicated line

10%

3%

2%

14%

8%

Regular Dial Up

6%

9%

7%

4%

6%

Cable

5%

6%

10%

4%

6%

Wi Fi Connection

3%

2%

1%

0.9%

3%

Mobile Connection

2%

3%

1%

0.0%

2%

Others Don't Know

1%

2%

2%

0.0%

1%

16%

18%

20%

34%

16%

Table 22: Service provider subscribed to at home Service Provider

Google

Yahoo

Rediff

Wikipedia

ASU

3,857

493

118

67

5,136

BSNL/Sancharnet

37%

36%

38%

35%

37%

Airtel/Bharti

18%

17%

11%

14%

17%

VSNL / Tata

8%

10%

10%

13%

9%

Local Cable Operator

9%

12%

8%

3%

9%

Sify

7%

5%

4%

10%

6%

MTNL

6%

2%

7%

5%

5%

Reliance

6%

2%

7%

10%

5%

0.2%

0.0%

0.0%

0.0%

0.2%

Others

8%

11%

8%

2%

8%

Don't Know

3%

4%

8%

8%

4%

Sample Base

Spectranet

121

Table 23: Service provider subscribed to at office Service Provider

Google

Yahoo

Rediff

Wikipedia

ASU

4,676

598

143

81

6,227

BSNL/Sancharnet

27%

30%

34%

16%

27%

Airtel/Bharti

16%

18%

15%

12%

16%

VSNL / Tata

Sample Base

11%

10%

12%

18%

11%

Reliance

6%

3%

3%

4%

5%

Sify

4%

3%

5%

10%

4%

Local Cable Operator

4%

4%

5%

0.6%

4%

MTNL

4%

4%

5%

0.5%

4%

0.4%

0.3%

0.4%

2%

0.4%

8%

12%

4%

4%

8%

20%

15%

17%

34%

19%

Spectranet Others Don't Know

Table 24: Frequency of accessing internet from home Frequency

Google

Yahoo

Rediff

Wikipedia

ASU

3,752

480

115

65

4,996

Over 5 times a Day

27%

23%

27%

38%

27%

2-5 times a Day

28%

30%

20%

33%

29%

Once Daily

Sample Base

31%

33%

35%

17%

31%

Once In 2-3 Days

9%

9%

11%

12%

9%

Once a Week

4%

4%

4%

0.7%

4%

1-3 times a Month

0.6%

1%

1%

0.0%

0.7%

Once in More than a Month

0.7%

0.1%

3%

0.0%

0.7%

Table 25: Frequency of accessing internet from office Frequency

Google

Yahoo

Rediff

Wikipedia

ASU

4,238

542

130

73

5,643

Over 5 times a Day

46%

31%

29%

55%

43%

2-5 times a Day

22%

26%

24%

15%

23%

Once Daily

Sample Base

19%

31%

27%

13%

21%

Once In 2-3 Days

7%

5%

13%

4%

7%

Once a Week

4%

4%

5%

7%

4%

1-3 times a Month

0.8%

1%

1%

5%

0.9%

Once in More than a Month

0.8%

2%

2%

0.0%

1%

122

Table 26: Time of the day accessing internet from home Time Slot Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

3,672

469

112

64

4,889

Before 9.00 AM

5%

5%

6%

3%

5%

9.00 AM-12.00 Noon

7%

9%

8%

4%

7%

12.00 Noon - 3.00 PM

4%

6%

4%

4%

5%

3.00 PM-6.00 PM

5%

11%

3%

0.0%

5%

6.00 PM - 9.00 PM

18%

18%

16%

16%

17%

9.00 PM - 12.00 Midnight

38%

31%

38%

38%

37%

After 12.00 Midnight

4%

3%

5%

2%

4%

Throughout the Day

21%

18%

20%

33%

21%

Table 27: Time of the day accessing internet from office Time Slot Sample Base Before 9.00 AM

Google

Yahoo

Rediff

Wikipedia

ASU

4,232

541

130

73

5,635

2%

4%

5%

0.0%

2%

9.00 AM-12.00 Noon

19%

23%

21%

17%

20%

12.00 Noon - 3.00 PM

19%

17%

20%

31%

20%

3.00 PM-6.00 PM

13%

16%

17%

7%

13%

6.00 PM - 9.00 PM

6%

7%

9%

2%

7%

9.00 PM - 12.00 Midnight

4%

8%

5%

3%

4%

After 12.00 Midnight

1%

0.8%

1%

0.0%

1%

Throughout the Day

37%

24%

21%

41%

34%

Table 28: Duration of internet usage from home Time Spent

Google

Sample Base

Yahoo

Rediff

Wikipedia

ASU

3,727

476

114

65

4,963

Less than 30 Minutes

13%

14%

17%

15%

12%

30 to 60 Minutes

26%

25%

30%

20%

26%

1-2 Hours

34%

35%

34%

40%

34%

2-5 Hours

21%

22%

17%

18%

20%

5-8 Hours

4%

1%

3%

0.5%

4%

More than 8 Hours

3%

3%

0.4%

6%

3%

123

Table 29: Duration of internet usage from office Time Spent

Google

Sample Base

Yahoo

Rediff

Wikipedia

ASU

4,158

532

127

72

5,537

Less than 30 Minutes

18%

18%

22%

17%

18%

30 to 60 Minutes

22%

25%

35%

16%

23%

1-2 Hours

26%

30%

22%

14%

26%

2-5 Hours

18%

18%

11%

23%

18%

5-8 Hours

9%

5%

8%

20%

9%

More than 8 Hours

7%

4%

3%

10%

7%

Table 30: Duration of internet usage during weekdays Time Spent

Google

Yahoo

Rediff

Wikipedia

ASU

Sample Base

5,399

690

6%

7%

165

93

7,189

7%

3%

7%

30 to 60 Minutes

17%

1-2 Hours

31%

17%

20%

17%

17%

30%

36%

38%

31%

2-5 Hours

28%

29%

23%

24%

27%

5-8 Hours

9%

8%

7%

5%

9%

More than 8 Hours

9%

9%

7%

13%

9%

Less than 30 Minutes

Table 31: Duration of internet usage during weekends Time Spent

Google

Yahoo

Rediff

Wikipedia

ASU

Sample Base

4,734

605

145

82

6,304

9%

9%

13%

21%

9%

30 to 60 Minutes

15%

17%

19%

9%

15%

1-2 Hours

28%

29%

29%

22%

28%

2-5 Hours

27%

22%

21%

20%

26%

5-8 Hours

11%

13%

7%

14%

11%

More than 8 Hours

10%

10%

11%

15%

11%

Less than 30 Minutes

124

Table 32: Duration of pc usage from home Time Spent

Google

Yahoo

Sample Base

3,997

511

9%

9%

30 to 60 Minutes

20%

20%

1-2 Hours

36%

2-5 Hours

22%

5-8 Hours More than 8 Hours

Less than 30 Minutes

Rediff

Wikipedia

ASU

122

69

5,322

14%

16%

9%

16%

13%

19%

35%

35%

24%

36%

22%

20%

32%

22%

7%

10%

11%

6%

8%

6%

5%

5%

9%

6%

Table 33: Duration of pc usage from office Time Spent

Google

Yahoo

Rediff

Sample Base

4,371

559

5%

3%

Less than 30 Minutes 30 to 60 Minutes

Wikipedia

ASU

134

76

5,820

4%

0.0%

4%

7%

11%

9%

4%

8%

1-2 Hours

14%

22%

17%

11%

15%

2-5 Hours

23%

20%

19%

12%

22%

5-8 Hours

27%

26%

34%

41%

28%

More than 8 Hours

24%

18%

17%

32%

23%

Table 34: Time spent by internet users on watching TV Time Spent

Google

Yahoo

Rediff

Wikipedia

ASU

Sample Base

5,315

679

163

92

7,077

Less than 30 Minutes

16%

18%

10%

17%

16%

30 to 60 Minutes

29%

31%

29%

39%

29%

1-2 Hours

43%

37%

51%

21%

43%

2-5 Hours

11%

12%

9%

21%

11%

5-8 Hours

1%

1%

0.6%

2%

1%

0.3%

0.9%

0.2%

0.0%

0.5%

More than 8 Hours

125

Table 35: Time spent by internet users on reading newspaper Time Spent

Google

Sample Base

Yahoo

Rediff

Wikipedia

ASU

5,437

695

167

94

7,240

Less than 30 Minutes

47%

42%

42%

57%

46%

30 to 60 Minutes

41%

40%

44%

34%

41%

1-2 Hours

11%

14%

13%

9%

12%

2-5 Hours

0.6%

4%

0.9%

0.0%

0.9%

5-8 Hours

0.1%

0.1%

0.0%

0.0%

0.1%

More than 8 Hours

0.0%

0.3%

0.0%

0.0%

0.1%

Table 36: Time spent by internet users on listening to radio Time Spent

Google

Sample Base

Yahoo

Rediff

Wikipedia

ASU

3,662

468

112

63

4,876

Less than 30 Minutes

48%

44%

37%

45%

48%

30 to 60 Minutes

26%

20%

30%

27%

26%

1-2 Hours

18%

22%

21%

20%

19%

2-5 Hours

5%

5%

10%

5%

5%

5-8 Hours

1%

2%

0.6%

3%

1%

More than 8 Hours

1%

6%

1%

0.0%

2%

Table 37: Professional activities Activity Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

5,913

756

181

102

7,874

Emailing - work related

86%

82%

89%

90%

86%

Job Search

80%

88%

94%

77%

83%

Instant messaging

79%

89%

94%

80%

81%

Search work related info

56%

52%

44%

50%

54%

Check business/Financial news

35%

34%

39%

35%

35%

Business/prof. networking

31%

31%

29%

28%

31%

Look for Seminar/workshops

27%

25%

28%

41%

28%

Check business travel info.

21%

23%

24%

21%

22%

2%

0.9%

0.1%

0.0%

1%

None of the Above

126

Table 38: Personal activities Activity

Google

Sample Base

Yahoo

Rediff

Wikipedia

ASU

5,913

756

181

102

7,874

Emailing - personal

92%

90%

87%

90%

91%

Check news

77%

92%

96%

76%

81%

Check Sports

71%

84%

94%

59%

75%

Dating/Friendship

65%

81%

91%

57%

70%

Social networking/communities

63%

78%

90%

70%

68%

Matrimonial search

59%

78%

88%

51%

65%

Chatting

67%

57%

55%

68%

65%

Astrology

58%

81%

93%

44%

64%

Search for product information

53%

45%

41%

49%

50%

Share pictures

45%

45%

36%

64%

44%

Check hobby related info

37%

37%

29%

41%

37%

Check health & lifestyle info

33%

33%

34%

31%

33%

Check cinema content

31%

30%

31%

39%

31%

Check personal travel info.

30%

26%

26%

27%

30%

0.1%

0.0%

0.0%

0.0%

0.1%

None of the above

Table 39: Downloading activities Activity

Google

Yahoo

Rediff

Wikipedia

ASU

5,913

756

181

102

7,874

Music

74%

85%

91%

73%

77%

Online games

69%

84%

92%

64%

73%

Mobile contents (ring tones/games)

64%

81%

90%

49%

68%

Educational / Learning material

62%

79%

93%

71%

68%

Screensavers/wallpapers

48%

53%

50%

54%

49%

Movies

33%

35%

29%

41%

33%

Adult content

20%

20%

21%

31%

21%

6%

4%

1%

7%

5%

Sample Base

None of the above

127

Table 40: E-commerce related activities Activity

Google

Sample Base

Yahoo

Rediff

Wikipedia

ASU

5,854

748

179

101

7,795

Check financial info

63%

81%

93%

55%

68%

E-greetings

65%

62%

58%

76%

64%

Check real estate info

52%

74%

89%

42%

58%

Net banking

37%

32%

30%

39%

36%

Book train tickets

32%

33%

31%

38%

32%

Buy non-travel products

32%

24%

21%

34%

30%

Online bill payment

28%

26%

21%

32%

28%

Book air tickets

27%

27%

23%

32%

28%

Online stock trading

18%

19%

12%

18%

18%

Net telephony

16%

15%

19%

27%

16%

Book hotels

8%

13%

12%

9%

10%

None of these

6%

4%

1%

4%

5%

Table 41: Online shopping Online Shopping

Google

Sample Base

Yahoo

Rediff

Wikipedia

ASU

5,913

756

181

102

7,874

Searched only

32%

34%

37%

35%

32%

Both searched and bought

52%

43%

41%

54%

50%

Neither searched nor bought

16%

23%

22%

11%

18%

Table 42: Response to online marketing stimulus Response

Google

Yahoo

Rediff

Wikipedia

ASU

4,848

620

148

84

6,456

Clicked a banner ad

53%

46%

45%

61%

52%

Participated in an online contest

51%

46%

41%

53%

50%

Clicked a sponsored search ad

44%

41%

38%

47%

43%

Bid/Bought in an Online auction

26%

25%

27%

23%

26%

Bought in a special promotion / deal

25%

24%

21%

20%

25%

Clicked a product/service e-mailer

18%

14%

13%

12%

17%

None of the above

21%

25%

28%

21%

22%

Sample Base

128

Table 43: Blogging activities Activity

Google

Sample Base

Yahoo

Rediff

Wikipedia

ASU

5,913

756

181

102

7,874

Check / read blogs at least once a week

27%

29%

29%

39%

28%

Check / read blogs less than once a week

5%

5%

4%

1%

5%

Comment on blog post at least once a week

12%

13%

11%

21%

12%

Comment on blog post less than once a week

3%

3%

2%

2%

3%

Have a blog site of my own None of the above

9%

7%

6%

11%

9%

64%

64%

65%

58%

64%

Table 44: Member of an online community Membership

Google

Yahoo

Rediff

Wikipedia

ASU

Sample Base

5,913

756

181

102

7,874

Not a member of any online community

51%

54%

66%

31%

53%

Member of an online community

49%

46%

34%

69%

47%

129

Table 45: Membership by type of online community Membership

Google

Yahoo

Rediff

Wikipedia

ASU

Sample Base

5,913

756

181

102

7,874

Not a member of any online community

51%

54%

66%

31%

53%

Alumni & Schools

10%

4%

1%

12%

9%

Computers & Internet

7%

9%

6%

11%

7%

Romance & Relationships

5%

3%

3%

6%

5%

Business / Professional community

4%

3%

3%

2%

4%

Music

3%

4%

2%

2%

3%

Schools & Education

3%

3%

1%

12%

3%

Games

2%

4%

0.8%

1%

3%

Individuals

2%

2%

1%

3%

2%

Arts & Entertainment

2%

2%

3%

8%

2%

Cultures & Community

2%

1%

1%

1%

2%

Company

2%

0.5%

2%

7%

2%

Travel

0.8%

1%

1%

0.0%

0.9%

Religion & Beliefs

0.9%

2%

0.5%

0.0%

0.9%

Science & History

0.8%

2%

0.6%

2%

0.9%

Health, Wellness & Fitness

0.7%

0.1%

1%

0.0%

0.7%

Automotive

0.7%

0.1%

1%

0.9%

0.7%

Family & Home

0.4%

0.8%

1%

0.0%

0.6%

Countries & Regional

0.6%

0.1%

0.0%

0.0%

0.5%

Fashion & Beauty

0.4%

0.6%

0.2%

0.0%

0.4%

Hobbies & Crafts

0.4%

0.1%

0.3%

0.0%

0.4%

Recreation & Sports

0.2%

0.3%

2%

0.0%

0.3%

Cities & Neighborhoods

0.2%

0.4%

0.0%

0.0%

0.2%

Gay, Lesbian & Bi

0.2%

0.5%

0.0%

0.8%

0.2%

Government & Politics

0.1%

0.4%

0.1%

1%

0.2%

Pets & Animals

0.2%

0.3%

0.0%

0.0%

0.2%

Food, Drink & Wine

0.1%

0.0%

0.2%

0.0%

0.1%

Table 46: Usage of other language websites Language

Google

Yahoo

Rediff

Wikipedia

ASU

5,913

756

181

102

7,874

Use other language websites

15%

16%

15%

20%

15%

Use only English websites

86%

84%

85%

81%

85%

Sample Base

130

Table 47: Online activities desired in other languages Activity Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

5,913

756

181

102

7,874

Email

60%

68%

74%

57%

63%

Chatting

48%

48%

51%

60%

49%

Entertainment

48%

49%

50%

41%

49%

Search information

37%

39%

35%

47%

37%

Online news

35%

39%

37%

36%

36%

Online learning / education

33%

38%

34%

44%

34%

Astrology

23%

27%

28%

23%

25%

Online shopping

20%

20%

21%

27%

21%

Travel related information

18%

21%

21%

22%

19%

Matrimony

14%

16%

19%

16%

15%

Blog

16%

13%

11%

27%

15%

Not Interested

22%

17%

15%

16%

20%

Table 48: Problems faced while surfing the internet Problems Faced

Google

Yahoo

Rediff

Wikipedia

ASU

5,913

756

181

102

7,874

Slow website opening

63%

61%

64%

59%

63%

Virus / spyware

55%

51%

42%

63%

54%

Spam / junk mails

58%

43%

42%

79%

55%

Unsolicited ads/pop-ups

54%

41%

34%

56%

50%

Difficult to connect

31%

38%

39%

20%

33%

Lack of response to queries

30%

30%

27%

30%

30%

Cumbersome navigation

Sample Base

16%

11%

13%

26%

15%

Lack of local language content

8%

12%

12%

9%

10%

Never faced any problem

6%

10%

12%

5%

7%

Others

2%

0.8%

2%

2%

2%

131

Table 49: Top of mind unaided recall - all websites Website

Google

Yahoo

Rediff

Wikipedia

ASU

5,794

741

177

100

7,715

Yahoo

25%

53%

17%

15%

28%

Google

36%

14%

13%

52%

32%

Rediff

9%

7%

55%

6%

10%

Orkut

6%

3%

2%

9%

5%

Gmail

4%

0.5%

2%

4%

3%

Hotmail

2%

0.5%

0.3%

0.7%

2%

Indiatimes

1%

1%

0.3%

0.1%

1%

Contest2win

0.7%

0.1%

0.0%

0.0%

0.7%

MSN

0.5%

0.8%

2%

0.1%

0.5%

Naukri

0.2%

0.1%

0.4%

0.2%

0.2%

Sify

0.3%

0.6%

0.0%

0.0%

0.4%

Moneycontrol

0.4%

0.2%

0.1%

0.0%

0.3%

Microsoft

0.2%

0.0%

0.1%

0.9%

0.3%

Ebay

0.2%

2%

0.0%

0.0%

0.3%

Monster

0.2%

0.0%

0.0%

0.0%

0.2%

Nokia

0.2%

0.4%

0.1%

0.0%

0.2%

Santabanta

0.1%

0.0%

0.1%

0.0%

0.1%

Wikipedia

0.5%

0.0%

0.0%

0.2%

0.5%

WWE

0.1%

0.0%

0.3%

0.0%

0.2%

India

0.2%

1%

0.9%

0.0%

0.3%

Espnstar

0.2%

0.0%

0.0%

0.0%

0.2%

Freshersworld

0.1%

0.0%

0.1%

0.0%

0.1%

Howstuffworks

0.2%

2%

0.0%

4%

0.4%

ICICIbank

0.1%

0.0%

0.0%

0.0%

0.1%

IRCTC

0.3%

0.0%

0.0%

0.0%

0.2%

NDTV

0.3%

0.0%

0.0%

0.0%

0.2%

Reliance

0.1%

0.0%

0.0%

0.0%

0.1%

Funmaza

0.7%

0.0%

0.0%

0.0%

0.5%

India games

0.3%

0.0%

0.0%

0.0%

0.3%

You tube

0.2%

0.9%

0.0%

4%

0.4%

BBC

0.0%

0.0%

0.0%

0.0%

0.0%

BSNL

0.1%

0.0%

0.0%

0.0%

0.0%

CBSE

0.0%

0.0%

0.2%

0.0%

0.0%

Cricinfo

0.2%

0.0%

0.0%

0.0%

0.2%

Download

0.2%

0.0%

0.0%

0.0%

0.1%

Hi5

0.1%

0.0%

0.0%

0.0%

0.1%

Hpindia

0.1%

0.0%

0.0%

0.0%

0.1%

ICICIDirect

0.2%

0.0%

0.1%

0.0%

0.2%

Indiafm

0.1%

0.0%

0.0%

0.0%

0.1%

Manoramaonline

0.1%

0.0%

0.1%

0.0%

0.1%

NSEindia

0.0%

0.0%

0.0%

0.0%

0.0%

Raaga

0.2%

0.0%

0.0%

0.0%

0.2%

Sharekhan

0.1%

0.0%

0.1%

0.0%

0.0%

Sony

0.1%

0.0%

1%

0.0%

0.1%

Sample Base

132

Website

Google

Yahoo

Rediff

Wikipedia

ASU

Timesjob

0.1%

0.1%

0.0%

0.0%

0.1%

Timesofindia

0.1%

0.0%

0.0%

0.0%

0.1%

Ebizel

0.1%

0.3%

0.0%

0.0%

0.1%

Makemytrip

0.1%

0.0%

0.0%

0.0%

0.1%

Yatra

0.0%

0.0%

0.0%

0.0%

0.0%

Zapak

0.1%

0.2%

0.0%

0.0%

0.1%

123Greetings

0.1%

0.0%

0.0%

0.0%

0.0%

Amazon

0.0%

0.0%

0.0%

0.0%

0.0%

Bharatmatrimony

0.0%

0.3%

0.0%

0.0%

0.0%

Economictimes

0.1%

0.3%

0.0%

0.0%

0.1%

HDFC

0.0%

0.0%

0.0%

0.0%

0.0%

Indiabulls

0.1%

0.0%

0.0%

0.0%

0.1%

Indiainfoline

0.0%

0.0%

0.0%

0.0%

0.0%

Indiamart

0.0%

0.0%

0.0%

0.0%

0.0%

Indianexpress

0.0%

0.0%

0.0%

0.0%

0.0%

Indianrailways

0.0%

0.0%

0.1%

0.0%

0.0%

Indya

0.0%

0.0%

0.0%

0.0%

0.0%

Samachar

0.0%

0.3%

0.0%

0.0%

0.0%

Shaadi

0.0%

0.0%

0.0%

0.0%

0.0%

VSNL

0.0%

0.0%

0.0%

0.0%

0.0%

Rcm business

0.0%

0.0%

0.0%

0.3%

0.0%

Mail2 web

0.0%

0.0%

0.0%

0.0%

0.0%

Airtel

0.0%

0.0%

0.0%

0.0%

0.0%

8%

11%

4%

3%

9%

Others

133

Table 50: Most used website - all websites Website Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

5,872

751

180

102

7,819

Google

35%

16%

8%

59%

32%

Yahoo

21%

55%

13%

16%

24%

Rediff

10%

7%

61%

2%

11%

Orkut

9%

5%

3%

14%

8%

Gmail

4%

0.6%

5%

0.2%

4%

Hotmail

1%

0.8%

0.1%

0.0%

2%

Indiatimes

1%

0.5%

0.4%

0.0%

1%

Wikipedia

0.7%

0.4%

0.0%

2%

0.7%

Moneycontrol

0.7%

0.6%

0.5%

0.0%

0.6%

Naukri

0.3%

0.2%

0.4%

0.0%

0.3%

Sify

0.4%

0.2%

0.0%

0.0%

0.5%

Ebay

0.4%

0.7%

0.0%

0.0%

0.4%

MSN

0.4%

0.8%

1%

0.9%

0.5%

Icicibank

0.4%

0.0%

0.0%

0.0%

0.3%

Icicidirect

0.3%

0.2%

0.1%

0.0%

0.2%

Santabanta

0.2%

0.0%

0.2%

0.0%

0.2%

Contest2win

0.4%

0.0%

0.0%

2%

0.4%

Download

0.4%

0.0%

0.2%

0.0%

0.3%

Monster

0.1%

0.0%

0.1%

0.0%

0.1%

Nseindia

0.2%

0.0%

0.0%

0.1%

0.2%

Raaga

0.1%

0.0%

0.0%

0.0%

0.1%

WWE

0.1%

0.0%

0.0%

0.0%

0.1%

Youtube

0.2%

0.0%

0.0%

0.0%

0.2%

Bseindia

0.2%

0.2%

0.1%

0.0%

0.2%

Espnstar

0.1%

0.0%

0.0%

0.0%

0.1%

Sharekhan

0.1%

0.0%

0.3%

0.0%

0.1%

Timesjob

0.0%

0.0%

0.4%

0.0%

0.0%

13%

12%

8%

3%

13%

Others

Table 51: Preferred website for emailing Website

Google

Yahoo

Rediff

Wikipedia

ASU

5,913

756

181

102

7,874

Yahoo

49%

76%

16%

59%

51%

Gmail

26%

6%

7%

29%

23%

Rediff

16%

11%

73%

13%

17%

Sample Base

Hotmail Sify Indiatimes

7%

3%

2%

0.0%

6%

0.5%

1%

1%

0.0%

0.8%

1%

0.4%

0.3%

0.0%

0.9%

Sancharnet/BSNL

0.6%

2%

0.2%

0.0%

0.7%

VSNL

0.3%

0.5%

1%

0.0%

0.4%

Lycos

0.2%

0.0%

0.0%

0.0%

0.1%

AOL

0.1%

0.1%

0.0%

0.0%

0.1%

134

Table 52: Multiple user shares of email websites Website

Google

Yahoo

Rediff

Wikipedia

ASU

5,913

756

181

102

7,874

Yahoo

90%

96%

74%

97%

91%

Gmail

71%

45%

38%

79%

66%

Rediff

59%

53%

94%

73%

59%

Hotmail

43%

37%

22%

51%

42%

Indiatimes

21%

17%

21%

24%

21%

Sify

Sample Base

15%

22%

13%

27%

16%

Sancharnet/BSNL

7%

12%

5%

5%

8%

VSNL

5%

7%

8%

0.9%

5%

AOL

4%

2%

2%

2%

3%

Lycos

2%

2%

1%

5%

2%

Others

5%

4%

4%

8%

5%

Wikipedia

ASU

Table 53: No. of email accounts No. Of Email A/C Sample Base

Google

Yahoo

Rediff

5,913

756

181

102

7,874

One

9%

16%

22%

13%

11%

Two

22%

27%

30%

13%

24%

Three

29%

27%

26%

20%

28%

Four

21%

11%

12%

23%

19%

Five or more

19%

19%

11%

32%

18%

Average email ids

3.3

3.1

2.7

3.8

3.2

135

Table 54: Preferred website for job search Website Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

4,873

623

149

84

6,489

Naukri

38%

24%

29%

37%

36%

Monster

30%

26%

18%

33%

28%

Timesjobs

13%

13%

13%

13%

13%

Google

7%

3%

2%

5%

6%

Yahoo

1%

23%

3%

0.4%

3%

Rediff

1%

2%

30%

0.0%

2%

Freshersworld

1%

1%

0.1%

4%

1%

Indiatimes Jobs Jobsahead

1%

2%

0.8%

0.0%

2%

0.7%

0.9%

0.7%

0.0%

0.9%

1%

0.0%

0.5%

0.0%

1%

Jobstreet

0.5%

0.4%

0.2%

0.0%

0.5%

Jobsearch

0.1%

0.4%

0.6%

0.0%

0.6%

Clickjobs

0.5%

0.1%

0.0%

3%

0.5%

Devnetjobs

0.3%

0.0%

0.0%

0.0%

0.2%

Jobsindia

0.1%

0.4%

0.1%

2%

0.2%

4%

5%

3%

3%

5%

Others

136

Table 55: Preferred website for mobile content Website Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

3,991

510

122

69

5,314

Yahoo

11%

58%

5%

2%

15%

Rediff

12%

9%

66%

10%

13%

Google

15%

3%

3%

27%

12%

Nokia

9%

2%

5%

12%

8%

Indiatimes

9%

2%

1%

4%

7%

Mobile9

4%

1%

0.4%

0.0%

4%

Hutch

3%

0.7%

2%

5%

3%

Ringtones

2%

1%

0.0%

0.0%

3%

Funmaza

3%

0.4%

0.4%

0.0%

2%

Airtel

3%

2%

2%

8%

3%

Mobango

2%

2%

2%

1%

2%

Zedge

3%

0.5%

0.2%

0.0%

2%

Sify

1%

2%

1%

7%

2%

Sonyericsson

1%

0.3%

0.5%

0.3%

0.9%

Santabanta

0.8%

1%

2%

0.0%

0.9%

Games

0.7%

0.4%

2%

0.0%

0.7%

Cooltoad

0.7%

1%

0.0%

0.0%

0.7%

Masti4India

0.5%

0.7%

0.0%

4%

0.5%

Mobileringtones

0.7%

1%

0.1%

0.0%

0.9%

Download

0.7%

0.2%

0.0%

0.0%

0.7%

Freeringtones

0.7%

0.0%

0.6%

2%

0.6%

R World

0.6%

0.2%

0.6%

0.0%

0.6%

Tagtag

0.7%

0.0%

0.1%

4%

0.5%

Motozone

0.7%

0.9%

0.0%

0.0%

0.7%

Getjar

0.4%

1%

0.0%

0.0%

0.4%

Mauj

0.5%

1%

0.0%

0.0%

0.5%

Papuyaar

0.1%

0.9%

0.0%

0.0%

0.3%

Samsungmobile

0.4%

0.4%

0.0%

0.0%

0.4%

Zapak

0.3%

0.0%

0.0%

0.0%

0.3%

Cellebrum

0.3%

0.0%

0.0%

0.0%

0.3%

MSN

0.2%

0.1%

0.0%

0.0%

0.4%

Idea

0.4%

0.1%

0.0%

0.0%

0.3%

Hungama

0.2%

0.0%

0.1%

0.0%

0.2%

Indiafm

0.2%

0.0%

0.0%

0.0%

0.2%

Raaga

0.2%

0.1%

0.1%

0.0%

0.2%

Dotsis

0.2%

0.2%

0.0%

0.0%

0.2%

BSNL

0.1%

0.0%

0.5%

0.0%

0.1%

Apniisp

0.1%

0.2%

0.0%

2%

0.1%

Others

14%

7%

5%

11%

13%

137

Table 56: Preferred website for sports Website Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

4,223

540

129

73

5,623

Espnstarsports

29%

16%

11%

27%

27%

Cricinfo

16%

4%

5%

37%

13%

Yahoo

9%

50%

9%

2%

13%

Google

12%

3%

2%

6%

10%

Rediff

7%

4%

54%

5%

8%

Sports

4%

3%

1%

0.5%

5%

Indiatimes

3%

2%

4%

0.0%

3%

Cricketnext

2%

1%

2%

0.4%

2%

NDTV

2%

2%

1%

0.0%

2%

Tensports

1%

3%

2%

0.2%

2%

Sify

2%

1%

3%

0.0%

2%

WWE

2%

3%

2%

0.2%

2%

MSN

1%

0.3%

2%

2%

1%

BBC Sports

0.7%

0.9%

0.1%

3%

0.7%

Timesofindia

0.5%

0.0%

0.9%

0.0%

0.7%

Khel

0.4%

0.0%

0.1%

4%

0.4%

Iccworldcup

0.4%

0.3%

0.3%

1%

0.4%

DD Sports

0.4%

0.3%

0.0%

0.0%

0.4%

CNN

0.6%

0.4%

0.0%

0.0%

0.5%

Cricbuzz

0.3%

0.0%

0.0%

0.0%

0.2%

Zeesports

0.1%

0.2%

0.0%

0.0%

0.2%

7%

6%

4%

13%

8%

Others

138

Table 57: Preferred website for travel products Website Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

4,137

529

127

72

5,509

Makemytrip

20%

8%

1%

20%

16%

Yatra

17%

15%

6%

14%

16%

IRCTC

15%

7%

6%

18%

14%

Google

16%

4%

4%

7%

12%

Yahoo

5%

47%

7%

2%

9%

Rediff

3%

5%

65%

9%

5%

Indiatimes

3%

1%

2%

2%

3%

Travel

2%

0.7%

2%

0.0%

3%

Travelguru

2%

1%

2%

12%

2%

Cleartrip

2%

0.9%

0.4%

7%

2%

Airdeccan

1%

1%

2%

2%

2%

Airindia

1%

0.1%

0.1%

0.0%

1%

Travel India

0.7%

0.9%

0.0%

0.0%

0.7%

Jetairways

0.6%

0.2%

0.2%

0.0%

0.7%

Sify

0.5%

1%

0.1%

0.0%

0.8%

Rajtravels

0.8%

0.3%

0.1%

0.0%

0.6%

MSN

0.2%

0.0%

0.2%

0.0%

0.7%

Tours

0.5%

0.2%

0.0%

0.0%

0.7%

Goair

0.3%

0.7%

0.2%

0.0%

0.4%

Indianairlines

0.2%

0.1%

0.0%

0.0%

0.2%

Spicejet

0.4%

0.0%

0.3%

0.0%

0.3%

Indiatravels

0.3%

0.1%

0.0%

0.0%

0.3%

Incredibleindia

0.5%

0.0%

0.0%

0.0%

0.3%

Hotels

0.1%

0.1%

0.0%

0.0%

0.3%

Flykingfisher

0.3%

0.0%

0.0%

0.0%

0.2%

Travelocity

0.2%

0.0%

0.0%

0.0%

0.2%

KSRTC

0.1%

0.0%

0.0%

0.0%

0.2%

Thomascook

0.1%

0.0%

0.0%

0.0%

0.1%

Airsahara

0.0%

0.0%

0.0%

0.0%

0.0%

Sitatours

0.1%

0.0%

0.0%

0.3%

0.1%

7%

4%

2%

8%

8%

Others

139

Table 58: Preferred website for matrimony Website Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

3,814

487

117

66

5,078

Bharatmatrimony

28%

21%

19%

39%

26%

Shaadi

31%

17%

16%

25%

28%

Google

10%

2%

0.2%

3%

7%

Jeevansaathi

6%

3%

1%

8%

5%

Yahoo

2%

41%

3%

0.0%

7%

Matrimony

3%

4%

6%

0.2%

5%

Rediff

2%

3%

51%

0.2%

4%

Tamilmatrimony

3%

4%

0.4%

8%

3%

Simplymarry

4%

0.3%

2%

4%

3%

Matrimonial

1%

4%

0.6%

8%

2%

Telugumatrimony

1%

0.0%

0.5%

0.0%

1%

Keralamatrimony

1%

0.1%

0.1%

4%

1%

Indiamatrimony

1%

0.2%

0.0%

1%

0.8%

Indiatimes

0.9%

0.8%

0.5%

0.0%

1%

Indianmatrimony

0.3%

0.4%

0.0%

0.0%

0.6%

MSN

0.1%

0.0%

0.2%

0.0%

0.6%

Sify

0.3%

0.3%

0.0%

0.0%

0.5%

Punjabmatrimony

0.3%

0.5%

0.0%

0.0%

0.2%

Matchmaker

0.2%

0.0%

0.5%

0.0%

0.2%

Oriyamatrimony

0.4%

0.0%

0.0%

0.0%

0.3%

Bengalimatrimony

0.3%

0.0%

0.0%

0.0%

0.2%

Marathimatrimony

0.2%

0.0%

0.3%

0.0%

0.1%

Hindimatrimony

0.1%

0.0%

0.0%

0.0%

0.1%

Gujuratimatrimony

0.1%

0.0%

0.0%

0.0%

0.1%

Urdumatrimony

0.1%

0.0%

0.0%

0.0%

0.0%

Agarwal2Agarwal

0.1%

0.0%

0.0%

0.0%

0.1%

Sindhimatrimony

0.1%

0.0%

0.0%

0.0%

0.0%

3%

0.5%

0.4%

0.2%

4%

Others

140

Table 59: Preferred website for financial news/info Website Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

3,847

492

118

67

5,123

Moneycontrol/CNBC

15%

6%

4%

24%

12%

Google

18%

4%

2%

14%

14%

Yahoo

8%

59%

5%

18%

14%

ICICI Direct/ICICI Bank

7%

3%

2%

10%

6%

Rediff

5%

4%

70%

4%

7%

Sharekhan

5%

1%

2%

0.0%

4%

NDTV/NDTVprofit

5%

1%

3%

0.0%

4%

Indiatimes

5%

2%

3%

0.0%

4%

Economictimes

4%

0.7%

0.2%

2%

3%

Stockmarket

2%

0.5%

0.1%

0.3%

2%

NSE

2%

0.7%

0.0%

7%

1%

Sify

1%

0.6%

0.6%

2%

2%

Business

1%

0.8%

0.6%

0.0%

1%

0.6%

0.1%

0.5%

0.0%

1%

CNN

1%

0.9%

0.0%

4%

1%

Indiabulls

1%

1%

0.1%

0.0%

1%

MSN

1%

0.3%

0.3%

0.0%

1%

Timesofindia

1%

0.1%

0.1%

0.0%

1%

Financialexpress

1%

0.0%

0.2%

0.5%

0.9%

HDFC

0.5%

0.0%

0.2%

0.0%

0.8%

BBC

0.7%

0.3%

0.7%

0.1%

0.9%

Kotaksecurities

0.3%

0.1%

0.0%

0.0%

0.3%

Zeebusiness

0.7%

0.0%

0.0%

0.0%

0.7%

Indiainfoline

0.7%

0.0%

0.0%

0.0%

0.5%

Ibnlive

0.6%

0.0%

0.0%

0.0%

0.5%

Efinancialnews

0.6%

0.0%

0.0%

2%

0.5%

Equitymaster

0.4%

0.0%

0.0%

0.0%

0.3%

Valueresearch

0.5%

0.0%

0.0%

0.0%

0.4%

Manoramaonline

0.1%

2%

0.4%

0.0%

0.4%

Reliancemoney

0.2%

0.0%

0.4%

0.0%

0.3%

Capitalmarket

0.2%

0.2%

0.0%

0.0%

0.2%

Karvey

0.2%

0.2%

0.0%

0.0%

0.2%

5Paisa

0.2%

0.0%

0.5%

0.0%

0.2%

Others

12%

11%

4%

11%

13%

Financialnews

141

Table 60: Preferred website for cinema Website

Google

Yahoo

Rediff

Wikipedia

ASU

4,022

514

123

70

5,356

Yahoo

8%

52%

8%

4%

12%

Google

13%

2%

3%

7%

10%

Bollywood

5%

1%

1%

2%

5%

PVR Cinemas

6%

4%

1%

4%

5%

Indiafm

6%

1%

2%

0.1%

5%

Rediff

4%

3%

55%

3%

5%

Cinema

3%

1%

4%

0.1%

4%

Santabanta

3%

3%

0.6%

5%

3%

Indiatimes

4%

2%

0.7%

0.0%

3%

Movies

3%

1%

3%

1%

3%

Tamilcinemas

2%

2%

3%

0.0%

2%

Idlebrain

2%

0.4%

0.9%

3%

2%

Sify

3%

1%

2%

2%

3%

Indiaglitz

2%

1%

1%

4%

2%

Imdb

2%

2%

0.0%

3%

2%

Funcinemas

2%

0.1%

0.1%

3%

1%

Sample Base

Raaga

2%

0.6%

0.5%

0.4%

1%

0.9%

0.2%

0.2%

2%

1%

1%

0.9%

0.1%

0.0%

1%

0.9%

1%

2%

0.0%

1%

Indiancinema

1%

0.2%

0.6%

0.0%

1%

Thecinema

1%

0.8%

0.2%

13%

1%

Adlabs

1%

1%

0.0%

0.0%

1%

MSN

0.5%

0.1%

0.3%

0.0%

1%

Satyamcinema

0.8%

1%

0.3%

3%

1%

Galatta

0.9%

0.7%

0.0%

0.0%

0.8%

Indya

0.7%

1%

0.1%

0.0%

0.8%

Cinemax

0.9%

0.2%

0.2%

0.0%

0.7%

Teluguone

0.6%

0.0%

0.7%

0.4%

0.5%

Andhravilas

0.9%

0.1%

0.0%

0.0%

0.7%

Filmfare

0.4%

0.4%

0.2%

0.0%

0.5%

Hollywood

0.5%

0.0%

0.0%

0.0%

0.5%

Musicindiaonline

0.6%

0.1%

0.0%

0.0%

0.5%

Cinesouth

0.3%

0.1%

0.0%

0.0%

0.3%

NDTV

0.3%

1%

0.3%

0.0%

0.5%

Smashits

0.1%

0.4%

0.1%

2%

0.3%

Timesofindia

0.3%

0.0%

0.0%

6%

0.5%

Starmovies

0.6%

0.4%

0.0%

0.0%

0.5%

Malayalamcinema

0.2%

0.0%

0.0%

0.0%

0.2%

Chitraloka

0.4%

0.0%

0.3%

0.0%

0.3%

Yashrajfilms

0.2%

0.2%

0.0%

0.0%

0.3%

Prasad2

0.3%

0.1%

0.0%

0.0%

0.3%

Funmala

0.1%

0.0%

0.1%

0.0%

0.2%

Sonypictures

0.3%

0.0%

0.0%

0.0%

0.3%

Glamsham

0.2%

0.0%

0.0%

0.0%

0.1%

15%

11%

7%

33%

15%

Youtube Inox Zeecinemas

Others

142

Table 61: Preferred website for online share/stock trading Website

Google

Yahoo

Rediff

Wikipedia

ASU

Sample Base

814

104

25

14

1,084

ICICI Direct

36%

19%

18%

41%

35%

Sherkhan

23%

21%

40%

18%

22%

Indiabulls

7%

12%

0.8%

0.0%

7%

Kotaksecurities

4%

4%

2%

0.0%

4%

Religare

1%

24%

0.0%

31%

4%

5Paisa

4%

0.4%

4%

0.0%

3%

BSE

2%

6%

2%

0.0%

3%

NSE

2%

0.0%

2%

0.0%

2%

Geojit

4%

0.3%

0.0%

0.0%

3%

hdfcsec

2%

5%

6%

0.0%

2%

Reliancemoney

2%

0.5%

6%

0.0%

2%

Karvy

0.5%

0.1%

0.0%

0.0%

0.5%

Angeltrade

0.4%

0.2%

0.0%

0.0%

0.5%

12%

8%

19%

10%

12%

Others

143

Table 62: Preferred website for games Website Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

4,147

530

127

72

5,522

Yahoo

16%

53%

12%

14%

19%

Zapak

19%

7%

6%

15%

16%

Google

13%

2%

2%

28%

10%

Games

6%

2%

3%

4%

7%

Miniclip

4%

0.9%

0.3%

4%

4%

Rediff

3%

2%

56%

0.2%

4%

Indiagames

3%

3%

2%

6%

3%

Contest2Win

3%

8%

0.2%

3%

3%

MSN

1%

0.8%

1%

0.0%

2%

Onlinegames

2%

2%

0.1%

3%

2%

Indiatimes

2%

0.3%

0.1%

5%

2%

Download

1%

2%

0.2%

0.4%

1%

Easports

1%

0.1%

2%

1%

1%

Games2win

1%

0.5%

0.4%

0.0%

0.9%

Cricinfo

1%

0.0%

0.0%

0.0%

0.9%

Bigfishgames

0.9%

0.5%

0.0%

0.0%

0.8%

Freeonlinegames

0.9%

0.0%

0.5%

0.0%

0.8%

Sify

0.6%

1%

0.4%

0.0%

0.9%

Cartoonnetwork

0.5%

1%

0.0%

0.0%

0.5%

Freegames

0.3%

0.0%

0.1%

0.0%

0.5%

Hungama

0.8%

0.1%

0.6%

0.0%

0.6%

Funmaza

0.3%

0.3%

2%

0.0%

0.4%

Realarcade

0.5%

0.0%

0.0%

1%

0.4%

Funtoosh

0.6%

0.0%

0.1%

0.0%

0.4%

Gamehouse

0.1%

2%

0.0%

0.0%

0.4%

Gamespot

0.7%

0.0%

0.1%

0.0%

0.5%

Sports

0.3%

0.0%

2%

0.0%

0.4%

Stickcricket

0.5%

0.0%

0.2%

0.8%

0.4%

Santabanta

0.4%

0.0%

0.3%

0.0%

0.3%

Gamesonline

0.3%

0.0%

0.0%

0.0%

0.3%

Playgames

0.3%

0.1%

0.0%

0.0%

0.3%

Gamesworld

0.3%

0.0%

1%

3%

0.3%

Gamezone

0.3%

0.0%

0.0%

0.0%

0.3%

Toondisneyindia

0.2%

0.0%

0.0%

0.0%

0.1%

Arcade

0.2%

0.1%

0.0%

0.0%

0.2%

Others

16%

11%

8%

11%

16%

144

Table 63: Preferred website for online shopping Website Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

4,292

549

131

74

5,715

Ebay

35%

28%

8%

56%

33%

Rediff

23%

16%

83%

18%

23%

Google

12%

4%

2%

4%

10%

Yahoo

4%

42%

1%

5%

8%

Indiatimes

8%

2%

1%

5%

7%

Futurebazaar

6%

3%

2%

2%

6%

Shopping

2%

0.8%

0.1%

0.0%

2%

Sify

2%

2%

0.0%

7%

2%

Indiaplaza

1%

1%

0.0%

0.0%

1%

0.5%

0.1%

0.1%

0.0%

1%

1%

0.1%

0.0%

0.0%

0.8%

MSN

0.3%

0.0%

0.0%

0.0%

0.9%

Timesofindia

0.2%

0.0%

0.0%

0.0%

0.3%

5%

1%

3%

3%

6%

Onlineshopping Amazon

Others

145

Table 64: Preferred website for online news Website Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

4,671

597

143

81

6,220

Yahoo

10%

48%

7%

18%

14%

NDTV

13%

7%

6%

7%

12%

Rediff

10%

4%

57%

6%

10%

Google

13%

2%

2%

11%

10%

Indiatimes

8%

4%

6%

0.3%

7%

Aajtak

5%

2%

1%

2%

5%

BBC

5%

3%

0.8%

9%

5%

Timesofindia

4%

0.5%

1%

0.0%

3%

CNN

4%

2%

2%

9%

4%

MSN

2%

7%

1%

0.0%

3%

Ibnlive

3%

0.5%

0.7%

2%

3%

Manoramaonline

2%

4%

0.8%

6%

2%

Thehindu

2%

0.5%

1%

9%

2%

Sify

2%

4%

3%

0.0%

2%

Eenadu

2%

0.6%

0.7%

0.3%

2%

Zeenews

1%

2%

5%

0.0%

2%

Jagran

1%

0.2%

2%

5%

1%

CNBC

1%

0.1%

0.0%

2%

0.8%

Dinamalar

0.6%

0.9%

1%

0.0%

0.7%

TV9

0.5%

0.0%

0.0%

0.2%

0.4%

Hindustantimes

0.8%

0.0%

0.2%

0.0%

0.7%

Starnews

0.7%

0.9%

0.2%

0.0%

0.7%

DD News

0.5%

0.4%

0.0%

0.2%

0.5%

Times

0.4%

0.2%

0.3%

0.0%

0.6%

Moneycontrol

0.6%

0.5%

0.1%

0.0%

0.5%

Economictimes

0.4%

0.2%

0.2%

0.0%

0.4%

Hinduonnet

0.3%

0.0%

0.0%

0.8%

0.3%

Esakal

0.2%

0.2%

0.6%

3%

0.3%

Midday

0.2%

0.0%

0.0%

0.0%

0.2%

Webduniya

0.1%

0.1%

0.1%

0.0%

0.1%

8%

5%

2%

10%

8%

Others

146

Table 65: Preferred website for friendship/dating Website Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

4,081

522

125

71

5,434

Orkut

38%

16%

4%

58%

34%

Yahoo

19%

65%

14%

12%

23%

Google

12%

2%

2%

5%

9%

Rediff

5%

6%

72%

8%

7%

Fropper

3%

0.6%

0.0%

0.5%

3%

Date

2%

0.1%

0.2%

0.0%

3%

Indiatimes

2%

0.8%

0.2%

0.0%

2%

Hi5

2%

0.5%

0.0%

1%

2%

Friendfinder

2%

0.7%

0.0%

0.0%

1%

Adultfriendfinder

2%

0.4%

1%

4%

1%

Friends

2%

0.5%

0.0%

0.0%

2%

0.6%

0.3%

0.6%

0.0%

1%

MSN Tagged

1%

0.5%

0.0%

1%

1%

Friendship

0.6%

0.3%

0.0%

0.0%

1%

Sify

0.4%

0.0%

0.0%

0.0%

0.5%

Desimartini

0.5%

0.1%

0.0%

0.0%

0.4%

Batchmates

0.4%

0.0%

0.0%

0.0%

0.3%

Friendster

0.2%

0.0%

0.0%

0.0%

0.1%

Match

0.2%

0.0%

0.1%

0.0%

0.1%

Others

8%

7%

7%

11%

9%

147

Table 66: Preferred website for music Website

Google

Yahoo

Rediff

Wikipedia

ASU

4,415

564

135

76

5,879

Raaga

25%

10%

10%

19%

21%

Yahoo

8%

43%

9%

5%

11%

Google

10%

4%

2%

3%

8%

Cooltoad

5%

2%

2%

3%

4%

Musicindiaonline

5%

1%

1%

5%

4%

Music

3%

3%

0.9%

3%

4%

Mp3

3%

4%

0.0%

3%

3%

Rediff

2%

5%

57%

0.4%

3%

Youtube

2%

0.2%

0.2%

6%

2%

Tamilsongs

1%

2%

2%

0.9%

1%

Papuyaar

2%

0.6%

0.0%

0.0%

1%

Smashits

1%

1%

0.1%

2%

1%

Songs

2%

1%

0.2%

7%

1%

Apniisp

1%

1%

0.4%

0.8%

1%

Mtv

1%

0.1%

0.8%

2%

1%

Livewire

1%

0.4%

0.2%

3%

1%

Dishant

1%

0.3%

0.6%

6%

1%

Indiatimes

1%

0.4%

0.3%

0.0%

1%

0.7%

0.3%

0.0%

2%

0.6%

Bollywoodmusic

1%

0.0%

0.8%

2%

0.8%

Indiafm

1%

0.2%

0.0%

0.0%

0.9% 1%

Sample Base

Pz10

Sify

1%

0.8%

1%

2%

Emusic

0.6%

6%

0.0%

0.0%

1%

Andhravilas

0.5%

0.0%

0.0%

17%

0.8%

Bollyexpress

0.7%

1%

0.0%

0.0%

0.7%

123music

0.9%

0.0%

0.0%

1%

0.7%

Bollyfm

0.7%

0.0%

1%

0.0%

0.7%

Musiconline

0.8%

0.4%

0.4%

0.0%

0.8%

Okesite

0.9%

0.0%

0.0%

0.0%

0.8%

Funmaza

0.6%

0.9%

0.4%

3%

0.7%

Indianmusic

0.3%

0.4%

0.2%

0.0%

0.4%

MSN

0.4%

0.1%

0.7%

0.0%

0.6%

Realplayer

0.8%

0.0%

0.0%

0.1%

0.6%

Downloads

0.7%

0.1%

0.0%

0.0%

0.6%

Mag4U

0.4%

2%

0.2%

0.8%

0.5%

Timesmusic

0.3%

0.1%

0.0%

0.0%

0.4%

Itunes

0.5%

0.0%

0.2%

0.0%

0.4%

Telgusongs

0.3%

0.1%

0.6%

0.0%

0.3%

Tamilmp3world

0.3%

0.2%

0.1%

0.7%

0.3%

Radiomirchi

0.4%

0.4%

0.2%

0.0%

0.3%

Musicworld

0.3%

0.4%

0.3%

0.0%

0.3%

Musicmazaa

0.3%

0.7%

0.5%

0.1%

0.4%

Desimusic

0.3%

0.0%

1%

0.0%

0.2%

Sonymusic

0.2%

0.0%

0.1%

0.0%

0.2%

Desiweb

0.2%

0.2%

0.1%

0.0%

0.2%

13%

7%

6%

5%

13%

Others

148

Table 67: Preferred info search engine - local language Website Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

2,628

336

80

45

3,499

83%

63%

58%

47%

76%

Manoramaonline

1%

6%

3%

14%

2%

Guruji

2%

5%

1%

0.0%

2%

Webduniya

1%

4%

3%

0.0%

1%

Google

Kerala

0.4%

9%

0.0%

5%

1%

Khoj

1%

0.0%

0.0%

3%

1%

Eenadu

1%

0.1%

0.0%

0.6%

1%

Webulagam

0.9%

1%

4%

0.0%

0.9%

MSN

0.1%

0.2%

1%

0.0%

0.9%

Chennaionline

0.6%

0.3%

9%

5%

0.6%

Jagran

0.5%

0.1%

0.7%

0.0%

0.5%

Others

8%

12%

21%

26%

13%

Table 68: Preferred website for real estate Website Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

3,357

429

103

58

4,470

Google

25%

7%

4%

18%

19%

Magicbricks

16%

3%

4%

2%

13%

Yahoo

8%

63%

6%

2%

15%

11%

4%

5%

30%

10%

Realestates

9%

5%

3%

9%

11%

Rediff

5%

4%

71%

2%

7%

Indiaproperty

5%

4%

1%

13%

5%

Property

4%

1%

0.4%

0.0%

3%

Indiatimes

3%

0.2%

2%

2%

3%

0.7%

1%

0.5%

0.0%

1%

1%

0.1%

0.0%

3%

0.9%

MSN

0.3%

0.1%

0.1%

0.0%

0.5%

Manoramaonline

0.1%

3%

0.1%

0.0%

0.5%

Realtor

0.3%

0.0%

0.0%

0.0%

0.3%

Indiabulls

0.2%

1%

0.0%

0.3%

0.3%

Chennaionline

0.4%

0.6%

0.0%

0.0%

0.3%

NDTV

0.3%

0.1%

0.0%

0.0%

0.4%

Keralarealestate

0.1%

0.0%

0.0%

0.0%

0.1%

11%

3%

4%

18%

11%

99acres

Sify Sulekha

Others

149

Table 69: Preferred website for instant messaging Website Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

4,701

601

144

81

6,260

Yahoo

61%

85%

23%

69%

63%

Google Talk

18%

5%

3%

11%

16%

Rediffbol

8%

6%

66%

8%

9%

MSN

6%

3%

5%

2%

6%

Orkut

2%

0.2%

0.9%

4%

2%

Meebo

2%

0.3%

0.0%

0.0%

2%

Skype

0.5%

0.5%

0.2%

0.8%

0.5%

Indiatimes

0.4%

0.4%

0.3%

0.0%

0.6%

AIM

0.3%

0.0%

0.3%

2%

0.3%

2%

0.4%

2%

3%

3%

Others

Table 70: Preferred website for social networking/communities Website

Google

Yahoo

Rediff

Wikipedia

ASU

3,304

422

101

57

4,399

Orkut

73%

15%

40%

93%

63%

Yahoo

10%

73%

35%

3%

17%

0.9%

0.8%

10%

0.0%

2%

Sample Base

MSN Friends

2%

0.2%

0.0%

0.0%

1%

Communities

0.4%

0.4%

0.0%

0.0%

1%

Hi5

0.7%

0.9%

1%

1%

0.7%

Myspace

0.8%

0.0%

0.0%

1%

0.6%

Tagged

0.4%

0.5%

0.0%

0.0%

0.4%

Fropper

0.4%

0.0%

0.0%

0.0%

0.4%

Bharatstudent

0.3%

0.1%

0.0%

0.0%

0.4%

Ryze

0.3%

0.0%

0.0%

0.0%

0.2%

Linkedin

0.3%

0.0%

0.0%

0.0%

0.3%

10%

9%

14%

1%

13%

Others

150

Table 71: Preferred website for astrology Website Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

3,743

478

115

65

4,984

Yahoo

18%

61%

9%

27%

22%

Astrology

16%

6%

9%

12%

18%

Google

18%

5%

2%

10%

13%

Rediff

9%

4%

68%

13%

10%

Indiatimes astrospeak

9%

5%

3%

5%

8%

Sarafreder

3%

0.7%

0.0%

1%

3%

Sify

3%

3%

3%

0.0%

3%

MSN

2%

0.6%

2%

0.7%

3%

Horoscope

1%

0.8%

0.2%

0.0%

1%

Astrolife

2%

2%

0.5%

0.0%

2%

Ivillage

0.9%

1%

0.0%

0.0%

0.7%

Indianastrology

0.9%

0.2%

0.0%

0.0%

0.8%

Astroyogi

1%

0.2%

0.0%

0.0%

0.8%

Astrogyan

1%

1%

0.1%

0.5%

1%

Santabanta

0.6%

0.1%

0.0%

0.0%

0.5%

Webduniya

0.6%

0.2%

0.4%

0.0%

0.5%

Timesofindia

0.6%

0.0%

0.0%

0.0%

0.7%

Bejandaruwalla

0.5%

0.0%

0.0%

0.0%

0.4%

Astrocenter

0.5%

0.8%

0.0%

5%

0.6%

Paramdhaam

0.6%

0.0%

0.0%

0.0%

0.4%

Indya

0.5%

1%

0.1%

0.0%

0.5%

Astroindia

0.3%

0.0%

0.0%

0.0%

0.4%

Webulagam

0.2%

0.8%

0.2%

0.0%

0.4%

Manoramaonline

0.2%

2%

0.1%

0.0%

0.5%

Astrologyzone

0.3%

0.0%

0.0%

0.0%

0.3%

Tarot

0.4%

0.0%

0.0%

0.0%

0.3%

Ganeshaspeaks

0.3%

1%

1%

0.0%

0.4%

Cyberastro

0.6%

0.0%

0.1%

0.0%

0.4%

Astroworld

0.1%

0.0%

0.1%

0.0%

0.2%

Kundli

0.3%

0.0%

0.0%

3%

0.3%

Jagran

0.1%

0.0%

0.0%

0.0%

0.1%

Others

8%

3%

1%

22%

8%

151

Table 72: Preferred website for online learning/education Website Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

3,901

499

119

68

5,195

Google

41%

14%

9%

45%

33%

Yahoo

6%

59%

5%

8%

12%

Wikipedia

7%

2%

0.2%

23%

6%

Rediff

3%

3%

69%

0.5%

5%

Education

2%

0.6%

2%

0.9%

3%

W3schools

2%

0.2%

0.0%

0.0%

2%

IGNOU

2%

0.3%

0.0%

0.0%

1%

0.8%

0.1%

0.0%

0.0%

1%

1%

0.7%

2%

0.0%

1%

Onlinelearning Ebizel Indiatimes

1%

2%

0.9%

0.0%

2%

0.5%

1%

0.7%

0.0%

1%

CBSE

2%

0.3%

0.1%

0.0%

1%

ICFAI

0.9%

0.1%

2%

0.0%

0.9%

1%

0.0%

0.1%

0.5%

0.9%

Onlineeducation

0.9%

0.3%

0.1%

0.0%

0.9%

Annauniversity

0.6%

0.4%

0.1%

0.0%

0.5%

Howstuffworks

0.7%

0.2%

0.0%

0.0%

0.5%

Pubmed

0.5%

0.0%

0.0%

0.0%

0.5%

Learning

0.2%

0.0%

2%

0.0%

0.5%

ICAI

0.4%

0.6%

0.0%

0.0%

0.4%

Goiit

0.2%

1%

0.0%

0.0%

0.3%

Freshersworld

0.3%

0.0%

0.0%

0.0%

0.2%

Dewsoftoverseas

0.4%

0.1%

0.2%

1%

0.4%

BBC

0.5%

0.5%

0.1%

0.0%

0.5%

Symbiosis

0.5%

0.5%

0.0%

0.0%

0.4%

Gurukul

0.4%

0.7%

1%

0.0%

0.5%

Britishcouncil

0.3%

0.4%

0.0%

0.0%

0.4%

Answers

0.4%

0.0%

0.0%

0.0%

0.3%

Worldwidelearn

0.3%

0.0%

0.0%

0.1%

0.2%

NCERT

0.3%

0.1%

0.0%

0.0%

0.2%

Mit.edu

0.2%

0.2%

0.0%

0.0%

0.2%

English

0.2%

0.2%

0.0%

0.0%

0.3%

Others

23%

12%

6%

20%

23%

MSN

Microsoft

152

Table 73: Preferred blog sites Website Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

1,078

138

33

19

1,436

Google

28%

7%

11%

11%

23%

Yahoo

13%

41%

16%

4%

17%

Blogger

12%

2%

2%

29%

12%

Blogspot

11%

2%

0.4%

10%

10%

Rediff

9%

4%

61%

7%

10%

Ibibo

10%

13%

5%

2%

9%

0.5%

25%

0.6%

0.0%

3%

Debonairblog

2%

0.1%

2%

37%

3%

Hi5

3%

0.3%

0.0%

0.0%

3%

Tagged

Indiatimes

2%

0.2%

2%

0.0%

2%

0.6%

1%

0.0%

0.0%

2%

2%

1%

0.0%

0.0%

2%

0.8%

1%

0.0%

0.0%

0.9%

1%

0.8%

0.0%

0.7%

1%

Sulekha

1%

0.0%

0.0%

0.0%

0.8%

Myspace

0.8%

0.0%

0.0%

0.0%

0.6%

TimesofIndia

0.2%

0.0%

0.0%

0.0%

0.5%

Fropper

0.3%

0.1%

0.0%

0.0%

0.3%

Monster

0.0%

0.1%

0.0%

0.0%

0.3%

3%

0.8%

0.3%

0.0%

2%

Youtube Mylot MSN Mouthshut

Others

153

Table 74: Other language preferred for local language content Language

Google

Yahoo

Rediff

Wikipedia

ASU

Sample Base

760

97

23

13

1,012

Hindi

20%

18%

22%

16%

19%

Tamil

19%

20%

14%

0.0%

18%

Malayalam

15%

11%

20%

12%

16%

Telugu

15%

10%

4%

21%

14%

Marathi

11%

11%

17%

0.0%

11%

Kannada

8%

8%

7%

0.0%

8%

Bengali

5%

9%

0.9%

19%

5%

Gujarati

3%

8%

0.0%

22%

3%

Konkani

2%

0.0%

0.0%

0.0%

1%

Urdu

0.8%

0.0%

1%

0.0%

0.8%

Oriya

0.5%

0.0%

0.9%

6%

0.6%

Punjabi

0.2%

0.8%

4%

0.0%

0.4%

Maithili

0.2%

0.5%

0.0%

0.0%

0.2%

Assamese

0.2%

0.0%

0.0%

0.0%

0.1%

Awadhi

0.2%

0.0%

0.0%

0.0%

0.1%

Bhojpuri

0.1%

0.0%

0.0%

0.0%

0.1%

Kanauji

0.2%

0.0%

0.0%

0.0%

0.1%

Manipuri

0.0%

0.9%

0.0%

0.0%

0.1%

Sanskrit

0.0%

0.0%

0.0%

0.0%

0.1%

Tulu

0.2%

0.0%

0.0%

0.0%

0.1%

Kashmiri

0.1%

0.0%

0.0%

0.0%

0.1%

Santhali

0.0%

0.0%

0.0%

0.0%

0.1%

Bodo

0.0%

0.0%

0.0%

0.0%

0.0%

Bundeli

0.0%

0.0%

0.0%

0.0%

0.0%

Haryanvi

0.0%

0.0%

0.0%

0.0%

0.0%

Marwari

0.0%

0.4%

0.0%

0.0%

0.0%

1%

3%

9%

4%

2%

Others

154

Table 75: Preferred website for checking local language content Website

Google

Yahoo

Rediff

Wikipedia

ASU

Sample Base

760

97

23

13

1,012

Google

15%

8%

8%

10%

13%

Yahoo

3%

43%

11%

0.0%

8%

Malayalamanorama

9%

5%

15%

14%

8%

Eeandu

7%

0.2%

3%

2%

7%

Thinamalar

5%

18%

0.0%

0.0%

6%

Webduniya

4%

3%

2%

8%

4%

Marathiworld

4%

1%

3%

0.0%

3%

Webulagam

3%

5%

0.2%

0.0%

4%

Tamilcinema

3%

0.5%

0.3%

0.0%

3%

Keralakaumudi

2%

0.0%

0.3%

0.0%

3%

Jagran

3%

0.0%

2%

25%

3%

Esakal

3%

2%

4%

0.0%

3%

Rediff

1%

2%

34%

0.0%

2%

Kannadaaudio

0.9%

0.0%

3%

0.0%

1%

Anandabazaar

1%

0.8%

0.0%

0.0%

1%

Dainikjagran

3%

0.0%

0.0%

0.0%

2%

Banglalive

1%

2%

0.0%

11%

1%

0.4%

0.0%

0.0%

7%

1%

2%

0.0%

0.0%

0.0%

1%

Matrubhumi Kumudam Gujratsamachar

1%

0.8%

0.0%

0.0%

1%

Amarujala

0.6%

0.0%

0.0%

0.0%

0.4%

bbchindi

0.7%

0.0%

0.0%

0.0%

0.5%

Deepika

0.7%

0.1%

0.3%

0.0%

0.6%

Sakal

0.5%

0.0%

6%

0.0%

0.7%

Vaartha

1%

0.0%

0.0%

2%

0.7%

Dailythanthi

0.8%

0.0%

4%

0.0%

0.7%

Dinakaran

0.8%

0.0%

0.0%

13%

0.8%

Thatskannada

0.9%

0.0%

0.4%

0.0%

0.7%

Epatra

0.7%

1%

0.0%

0.0%

0.7%

Bhaskar

0.9%

0.0%

0.0%

0.0%

0.6%

Maharashtratimes

0.3%

0.0%

0.9%

0.0%

0.3%

22%

7%

5%

9%

18%

Others

155

Table 76: Most preferred TV channel TV Channel

Google

Sample Base

Yahoo

Rediff

Wikipedia

ASU

5,325

681

163

92

7,091

Star Plus

11%

12%

15%

3%

11%

Discovery

9%

6%

7%

5%

8%

NDTV

6%

3%

5%

7%

5%

Aajtak

4%

3%

6%

0.0%

4%

Sun TV

4%

5%

7%

10%

5%

HBO

5%

1%

3%

3%

5%

Sony

3%

5%

4%

2%

3%

Star Movies

3%

4%

2%

21%

3%

Zee TV

3%

2%

5%

3%

3%

M TV

4%

3%

2%

2%

4%

Ten Sports

2%

3%

4%

4%

3%

Star One

3%

3%

4%

3%

3%

ESPN

3%

3%

2%

0.3%

3%

CNBC

3%

4%

1%

0.1%

3%

National Geographic

2%

2%

0.2%

0.0%

2%

DD 1

1%

2%

1%

0.0%

1%

CNN IBN

2%

2%

0.4%

0.1%

2%

Star World

2%

3%

0.3%

0.0%

2%

TV 9

1%

0.5%

2%

1%

1%

Asianet

2%

2%

2%

1%

1%

E TV

1%

0.8%

2%

0.0%

1%

Cartoon Network

2%

0.5%

0.8%

0.0%

1%

AXN

0.7%

1%

2%

0.0%

0.9%

Sab TV

0.9%

0.9%

2%

0.0%

0.9%

Star News

0.9%

1%

2%

1%

0.9%

1%

0.4%

0.7%

2%

1%

Pogo

0.8%

2%

0.8%

0.0%

0.9%

Travel & Living

0.8%

0.8%

0.0%

0.0%

0.9%

Zoom

0.9%

0.3%

0.2%

0.0%

0.9%

Gemini

BBC

1%

1%

0.0%

0.0%

0.9%

Star Sports

0.6%

1%

0.5%

4%

0.7%

Sun Music

0.6%

0.7%

0.8%

0.3%

0.6%

Animal Planet

0.7%

0.9%

0.3%

0.0%

0.6%

Vijaya TV

0.5%

2%

0.5%

1%

0.8%

Disney Channel

0.5%

1%

0.1%

3%

0.6%

Surya TV

0.6%

0.1%

0.0%

0.0%

0.5%

F TV

0.4%

0.6%

0.4%

0.0%

0.5%

History Channel

0.7%

1%

0.0%

2%

0.7%

Set Max

0.6%

0.7%

2%

2%

0.6%

Zee Cinema

0.5%

1%

0.0%

0.0%

0.6%

NDTV Profit

0.6%

0.0%

0.8%

2%

0.6%

Any Music Channel

0.4%

0.0%

0.0%

0.0%

0.4%

Any News Channel

0.4%

0.9%

0.7%

0.0%

0.5%

Any Sports Channel

0.3%

0.9%

2%

0.0%

0.3%

156

TV Channel

Google

Yahoo

Rediff

Wikipedia

ASU

Etv Kannada

0.4%

0.7%

0.5%

0.0%

0.4%

India TV

0.4%

0.9%

0.8%

0.0%

0.4%

Sahara One

0.4%

0.0%

0.6%

0.0%

0.4%

SS Music

0.2%

0.3%

0.0%

4%

0.3%

Vh1

0.6%

0.2%

0.0%

1%

0.5%

Zee News

0.2%

1%

1%

0.0%

0.3%

Dd News

0.4%

1%

0.0%

0.0%

0.5%

Kairali TV

0.2%

0.0%

0.0%

0.6%

0.5%

Maa TV

0.1%

0.0%

0.5%

0.0%

0.1%

Udaya TV

0.1%

0.1%

2%

2%

0.1%

V Channel

0.2%

0.5%

0.0%

0.0%

0.3%

Zee Marathi

0.2%

0.9%

0.0%

0.0%

0.2%

Zee Music

0.4%

0.0%

2%

0.0%

0.4%

NDTV24*7

0.5%

0.4%

0.8%

0.0%

0.4%

Times Now

0.3%

2%

0.2%

0.7%

0.5%

Aawaz

0.3%

0.3%

0.1%

0.0%

0.3%

Animax

0.4%

0.0%

0.0%

0.0%

0.3%

ETC

0.3%

0.1%

0.0%

0.0%

0.2%

Headlines Today

0.4%

0.2%

0.0%

0.3%

0.3%

Star Gold

0.2%

0.0%

0.3%

0.0%

0.2%

MH1

0.1%

0.3%

0.4%

0.0%

0.1%

Jetix

0.3%

0.1%

0.0%

0.0%

0.2%

Ibnlive

0.2%

0.0%

0.0%

2%

0.3%

Alfa Marathi

0.0%

0.0%

0.0%

0.0%

0.1%

Any Movie Channel

0.1%

0.0%

0.2%

0.0%

0.1%

B4U

0.0%

0.0%

0.0%

0.0%

0.0%

Etv Bangla

0.0%

0.0%

0.0%

0.0%

0.0%

Etv Marathi

0.1%

0.4%

0.4%

0.0%

0.1%

God

0.2%

0.0%

0.3%

0.0%

0.2%

Jaya TV

0.0%

0.1%

0.0%

0.0%

0.0%

Star Anand

0.2%

0.0%

0.0%

2%

0.2%

Teja TV

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Business

0.1%

0.0%

0.0%

0.0%

0.1%

Zee Café

0.1%

0.0%

0.0%

0.0%

0.1%

Star Utsav

0.1%

0.0%

0.1%

0.0%

0.1%

Hungama TV

0.1%

0.0%

0.0%

0.0%

0.1%

India Vision

0.0%

0.0%

0.0%

0.0%

0.0%

Hall Mark

0.1%

0.0%

0.0%

0.0%

0.1%

Local

0.0%

0.3%

0.0%

0.0%

0.0%

Kiran TV

0.0%

1%

0.0%

0.0%

0.1%

Aditya

0.0%

0.0%

0.0%

0.0%

0.0%

Astha

0.0%

0.0%

0.0%

0.0%

0.0%

K TV

0.0%

0.1%

0.2%

0.0%

0.0%

Raj TV

0.1%

0.0%

0.1%

0.0%

0.1%

Sahara TV

0.0%

0.0%

0.0%

0.0%

0.0%

Sanskar

0.0%

0.0%

0.0%

0.0%

0.0%

Zee English

0.0%

0.0%

0.0%

0.0%

0.0%

157

TV Channel

Google

Yahoo

Rediff

Wikipedia

ASU

Zee Studio

0.0%

0.0%

0.0%

0.0%

0.0%

All Telugu

0.0%

0.0%

0.1%

0.0%

0.0%

Nick

0.0%

0.0%

0.0%

0.0%

0.0%

Sahara Samay

0.0%

0.0%

0.0%

0.0%

0.0%

Smile TV

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Bangla

0.0%

0.0%

0.0%

0.2%

0.0%

Akasha Bangla

0.0%

0.0%

0.0%

0.0%

0.0%

Peace TV

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Primier

0.0%

0.0%

0.0%

0.0%

0.0%

Set Pix

0.1%

0.0%

0.0%

0.0%

0.0%

Win Cable

0.0%

0.0%

0.0%

0.0%

0.0%

1%

0.0%

1%

4%

1%

Others

158

Table 77: Most preferred newspaper Newspaper Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

5,372

687

165

93

7,153

The Times of India

37%

23%

30%

26%

35%

The Hindu

20%

20%

11%

33%

20%

The Hindustan Times

6%

6%

6%

5%

6%

Deccan Chronicle

3%

3%

4%

15%

4%

Eenadu

3%

0.4%

0.9%

2%

2%

Indian Express

2%

4%

2%

0.0%

2%

The Telegraph

3%

4%

3%

4%

3%

Dainik Bhaskar

2%

4%

5%

0.0%

2%

The Economic Times

3%

1%

2%

2%

2%

Dainik Jagran

2%

3%

3%

0.0%

2%

Malyalam Manorama

2%

5%

2%

0.0%

2%

The Tribune

2%

2%

2%

1%

2%

Deccan Herald

1%

3%

4%

4%

1%

DNA

1%

2%

2%

0.2%

1%

0.8%

0.6%

0.5%

0.0%

1%

1%

2%

4%

0.0%

1%

Dinamalar

0.6%

4%

2%

0.1%

1%

Vijay Karnataka

0.9%

0.7%

2%

0.0%

1%

Mumbai Mirror

0.8%

0.8%

1%

0.0%

0.8%

Anand Bazar Patrika

0.8%

0.6%

0.9%

0.2%

0.8%

Daily Thanthi

0.5%

0.8%

0.9%

0.0%

0.6%

Lokmat

0.5%

0.8%

0.7%

0.0%

0.5%

Mathrubhumi

0.5%

1%

0.9%

2%

0.5%

Sakal

0.6%

0.8%

0.5%

0.0%

0.6%

Amar Ujala

0.4%

0.8%

0.4%

0.0%

0.4%

Divya Bhaskar

0.7%

0.0%

0.1%

0.0%

0.6%

Rajasthan Patrika

0.5%

0.6%

0.1%

0.0%

0.5%

Dinakaran

0.5%

0.0%

0.7%

0.0%

0.5%

Loksatta

0.4%

1%

0.8%

0.0%

0.4%

Sandesh

0.3%

0.0%

0.2%

0.0%

0.3%

Nav Hindi Times

0.3%

0.4%

2%

0.0%

0.4%

Business Line

0.5%

0.0%

0.0%

0.0%

0.4%

Nav Bharat Times

0.2%

0.1%

0.6%

0.0%

0.2%

Prajavani

0.1%

0.0%

0.0%

0.0%

0.1%

Punjab Kesari

0.3%

0.1%

1%

0.0%

0.3%

Vijaya Times

0.1%

0.0%

0.4%

0.0%

0.1%

Hitvada

0.2%

0.0%

0.5%

0.0%

0.2%

Maharashtra Times

0.1%

0.5%

0.4%

2%

0.2%

The Statesman

0.2%

0.1%

0.0%

0.0%

0.2%

Nai Dunia

0.2%

0.8%

0.6%

1%

0.3%

Kerala Kaumudi

0.0%

0.3%

0.0%

0.0%

0.3%

Andhra Jyoti

0.1%

0.3%

0.6%

0.1%

0.1%

Business Standard

0.2%

0.3%

0.0%

2%

0.2%

Dharitri

0.1%

0.0%

0.1%

0.0%

0.1%

Dinamani

0.2%

0.0%

0.0%

0.0%

0.1%

Gujrat Samachar Mid Day

159

Newspaper

Google

Yahoo

Rediff

Wikipedia

ASU

Gulf News

0.2%

0.0%

0.0%

0.0%

0.1%

Mumbai Samachar

0.0%

0.1%

0.0%

0.0%

0.0%

Prabhat Khabar

0.1%

0.2%

0.2%

0.0%

0.1%

Saamna

0.0%

0.0%

0.1%

0.0%

0.0%

Samaj

0.1%

0.0%

0.3%

0.0%

0.2%

Sambad

0.1%

0.0%

0.1%

0.0%

0.1%

Vartha

0.0%

0.1%

0.6%

0.0%

0.2%

Kannada praba

0.0%

0.0%

0.2%

0.0%

0.1%

Udayavani

0.1%

0.0%

0.0%

0.0%

0.0%

Pratidin (Local)

0.1%

0.0%

0.0%

0.0%

0.1%

Bangalore Times

0.1%

0.0%

0.0%

0.0%

0.1%

Asian Age

0.1%

0.0%

0.0%

0.0%

0.0%

Employment News

0.0%

0.0%

0.1%

0.0%

0.0%

Financial Express

0.0%

0.0%

0.0%

0.0%

0.0%

Free Press Journal

0.0%

0.0%

0.0%

0.0%

0.0%

Jansatta

0.0%

0.0%

0.0%

0.0%

0.0%

Madhyamum

0.0%

0.0%

0.0%

0.0%

0.0%

Pudhari

0.0%

0.0%

0.3%

0.0%

0.1%

Rashtriya Sahara

0.0%

0.0%

0.0%

0.0%

0.0%

Sanmarg

0.0%

0.0%

0.0%

0.0%

0.0%

Siasat

0.0%

0.0%

0.3%

0.0%

0.0%

The Pioneer

0.0%

0.0%

0.0%

0.0%

0.0%

Vartaman

0.0%

0.0%

0.2%

0.0%

0.0%

Tarun Bharat (Marathi)

0.0%

0.0%

0.0%

0.0%

0.0%

india Today

0.0%

0.0%

0.2%

0.0%

0.0%

Janshakti

0.1%

0.0%

0.0%

0.0%

0.0%

Aaj Kal

0.0%

0.0%

0.0%

0.0%

0.0%

Inquilab

0.0%

0.0%

0.0%

0.0%

0.0%

Greater Kashmir

0.0%

0.2%

0.0%

0.0%

0.0%

Sambad

0.0%

0.0%

0.0%

0.0%

0.0%

Mint

0.1%

0.0%

0.0%

0.0%

0.0%

Others

0.9%

1%

0.8%

0.0%

0.9%

160

Table 78: Most preferred magazine Magazine Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

4,655

595

143

81

6,199

24%

26%

33%

12%

24%

Reader's Digest

7%

6%

4%

3%

6%

The Week

7%

7%

3%

9%

6%

Sports Star

4%

3%

6%

0.1%

4%

Femina

3%

4%

2%

6%

3%

Outlook

5%

2%

4%

1%

5%

Digit

4%

0.5%

2%

5%

3%

Film Fare

2%

2%

2%

7%

3%

Women's Era

2%

2%

2%

0.0%

2%

Business World

3%

0.8%

0.3%

9%

3%

Business Today

2%

0.6%

0.9%

0.1%

2%

Star Dust

1%

1%

0.8%

0.1%

1%

Autocar India

2%

2%

0.4%

0.0%

2%

Chip

2%

2%

3%

8%

2%

India Today

Swathi

0.9%

0.6%

4%

3%

1%

Ananda Vikatan

1%

5%

0.6%

0.0%

1%

Electronics For You

1%

0.3%

0.5%

5%

1%

Vanita

1%

3%

3%

0.0%

1%

Competition Success Review

0.8%

2%

2%

0.1%

0.9%

Kumudham

0.8%

0.4%

3%

0.1%

0.9%

Grihshobha

0.3%

0.7%

0.3%

0.0%

0.5%

Cosmopolitan

0.8%

0.6%

0.3%

0.3%

0.7%

India Times

0.4%

2%

0.4%

16%

0.8%

Business India

0.9%

0.2%

0.1%

0.0%

0.9%

Chitralekha

0.9%

0.3%

0.0%

0.0%

0.7%

Computers Today

0.8%

1%

0.0%

0.0%

0.8%

Fortune India

0.6%

0.5%

0.7%

3%

0.7%

Wisdom

1%

1%

0.0%

0.0%

1%

Cricket Samrat

0.5%

0.2%

0.4%

0.0%

0.4%

National Geographic

0.6%

0.1%

0.3%

2%

0.6%

Overdrive

0.7%

0.1%

0.0%

0.0%

0.6%

PC Quest

0.8%

0.5%

0.0%

0.0%

0.7%

Science Reporter

0.4%

3%

0.3%

0.7%

0.7%

1%

0.0%

0.4%

0.0%

0.8%

Business & Economy

0.7%

0.5%

0.3%

0.0%

0.7%

Health

0.5%

0.4%

0.0%

1%

0.4%

Meri Saheli

0.4%

0.4%

0.4%

0.0%

0.4%

Today

0.2%

2%

1%

0.0%

0.4%

Outlook Money

0.4%

0.0%

0.1%

0.0%

0.3%

Brunch

0.1%

0.3%

0.0%

0.0%

0.1%

Business Week

0.5%

0.1%

0.0%

0.0%

0.4%

Dalal Street

0.5%

0.6%

0.6%

0.0%

0.5%

Gladrags

0.3%

0.0%

0.4%

0.0%

0.3%

Good House Keeping

0.4%

0.2%

0.2%

0.0%

0.3%

Inside Outside

0.2%

0.0%

0.3%

0.0%

0.2%

Time

161

Magazine

Google

Yahoo

Rediff

Wikipedia

ASU

Playboy

0.3%

0.0%

0.4%

0.0%

0.3%

Safari

0.2%

0.0%

0.6%

0.0%

0.2%

Sananda

0.2%

0.4%

0.1%

0.0%

0.2%

Sudha

0.3%

0.0%

1%

0.0%

0.3%

PC World

0.4%

0.0%

0.1%

0.0%

0.3%

Abhiyan

0.1%

0.2%

0.0%

0.0%

0.1%

Aha Zindagi

0.3%

0.2%

0.4%

0.0%

0.2%

Anandamela

0.3%

0.2%

0.0%

0.0%

0.2%

Aval Vikatan

0.1%

0.2%

0.0%

0.0%

0.1%

Capital Market

0.1%

0.1%

0.0%

0.0%

0.1%

Chronicle

0.1%

0.0%

0.0%

0.0%

0.2%

Cineblitz

0.1%

0.2%

0.0%

0.0%

0.1%

Data Quest

0.3%

0.0%

0.0%

0.0%

0.2%

Debonair

0.2%

0.0%

0.1%

0.0%

0.2%

Desh

0.3%

0.1%

1%

0.0%

0.2%

Junior Vikatan

0.2%

0.1%

0.0%

0.0%

0.2%

Linux For You

0.3%

0.0%

0.0%

0.0%

0.2%

Manorama

0.3%

0.0%

0.0%

0.0%

0.2%

Maxim

0.3%

0.0%

0.1%

0.0%

0.2%

Sarita

0.2%

0.7%

0.6%

0.0%

0.2%

Taranga

0.0%

0.0%

0.0%

0.0%

0.1%

The Economist

0.2%

0.0%

0.0%

0.0%

0.2%

Graphiti

0.1%

2%

0.1%

0.0%

0.3%

Auto India

0.1%

0.1%

0.2%

0.0%

0.1%

Better Photography

0.0%

0.3%

0.0%

0.0%

0.0%

Buzz

0.1%

0.0%

0.1%

0.0%

0.1%

Champak

0.0%

0.5%

0.0%

0.0%

0.1%

Deccan Chronicle

0.1%

0.0%

0.0%

0.0%

0.1%

Elle

0.1%

0.0%

0.0%

0.0%

0.1%

Frontline

0.1%

0.0%

0.3%

0.0%

0.1%

Lokprabha

0.0%

0.4%

0.0%

0.0%

0.1%

Saptahik Sakal

0.1%

0.1%

0.0%

0.0%

0.1%

Saras Salil

0.0%

0.3%

1%

0.0%

0.1%

Savvy

0.1%

0.0%

0.0%

0.0%

0.1%

Society

0.2%

0.1%

0.0%

0.0%

0.1%

Top Gear

0.1%

0.0%

0.2%

0.0%

0.1%

Living Digital

0.1%

0.0%

0.0%

0.0%

0.1%

Saptahik Bartaman

0.1%

0.0%

0.0%

0.0%

0.1%

Money life

0.1%

0.3%

0.2%

0.0%

0.1%

Animation Reporter

0.2%

0.0%

0.0%

0.0%

0.2%

Nirogadhaam

0.0%

0.7%

0.0%

0.0%

0.1%

Chandamama

0.0%

0.0%

0.5%

0.0%

0.1%

Andra Jyoti

0.1%

0.2%

0.5%

0.0%

0.2%

Automobiles

0.1%

0.0%

0.0%

0.0%

0.1%

Bikes

0.1%

0.0%

0.0%

0.1%

0.1%

Business Standard

0.1%

0.0%

0.0%

0.0%

0.1%

Anandalok

0.0%

0.0%

0.0%

0.0%

0.1%

162

Magazine

Google

Yahoo

Rediff

Wikipedia

ASU

Business Times

0.0%

0.0%

0.1%

0.0%

0.0%

Developer IQ

0.1%

0.0%

0.0%

0.0%

0.1%

Grihlakshmi

0.0%

0.0%

0.0%

0.0%

0.0%

Kadambini

0.0%

0.0%

0.5%

0.0%

0.0%

Mathrubhumi

0.0%

0.0%

0.2%

0.0%

0.0%

Outlook Traveller

0.0%

0.0%

0.2%

0.0%

0.0%

Pratiyogita Darpan

0.0%

0.0%

0.0%

0.0%

0.0%

Saheli

0.0%

0.0%

0.0%

0.0%

0.0%

Sakhi

0.0%

0.0%

0.0%

0.0%

0.0%

Mans World

0.0%

0.0%

0.0%

0.0%

0.0%

Kurukshetra

0.0%

0.0%

0.0%

0.0%

0.0%

Auto World

0.1%

0.0%

0.0%

0.0%

0.1%

Economical Times

0.0%

0.0%

0.0%

0.0%

0.0%

6%

10%

9%

8%

7%

Others

Table 79: Most preferred radio channel Radio Channel

Google

Yahoo

Rediff

Wikipedia

ASU

Sample Base

3,652

467

112

63

4,863

Radio Mirchi

37%

39%

34%

42%

38%

Red FM

12%

10%

9%

15%

12%

AIR

11%

13%

13%

2%

11%

Radio City

12%

8%

7%

15%

11%

Suryan FM

6%

11%

4%

2%

6%

Big FM

6%

2%

9%

3%

6%

AIR FM GOLD

5%

4%

8%

6%

5%

AIR FM RAINBOW

4%

4%

7%

0.5%

3%

Fever FM

3%

2%

1%

12%

3%

World Space

2%

0.2%

2%

0.0%

2%

BBC

0.6%

4%

3%

0.0%

0.9%

Go FM

0.8%

0.7%

2%

0.2%

0.9%

1%

0.2%

0.3%

4%

0.9%

Amar FM

0.3%

0.4%

0.4%

0.0%

0.3%

Hum FM

0.0%

0.0%

0.0%

0.0%

0.0%

1%

1%

0.8%

0.0%

1%

Power FM

Others

163

Table 80: Top of mind recall for brands TOM Brand Sample Base

Google

Yahoo

Rediff

Wikipedia

ASU

5,768

737

177

100

7,680

Sony

9%

7%

6%

9%

9%

Nokia

8%

8%

8%

7%

8%

Tata

5%

6%

5%

7%

5%

LG

4%

5%

4%

0.6%

4%

Colgate

3%

3%

3%

7%

3%

Reliance

3%

4%

3%

3%

3%

HLL

2%

3%

4%

1%

3%

Nike

3%

2%

2%

2%

3%

Samsung

2%

3%

2%

8%

2%

Pepsi

2%

0.8%

3%

1%

2%

Adidas

2%

1%

0.2%

0.0%

2%

Godrej

1%

1%

3%

0.0%

1%

Maruti

1%

2%

1%

1%

2%

Microsoft

2%

2%

0.9%

0.3%

2%

Google

1%

1%

1%

0.0%

1%

Reebok

2%

0.7%

0.8%

1%

2%

Hero Honda

1%

1%

1%

0.0%

1%

HP

2%

1%

2%

0.3%

2%

Philips

1%

2%

2%

1%

1%

Bajaj

0.9%

1%

0.9%

0.0%

1%

Coca Cola

2%

1%

4%

1%

2%

IBM

1%

0.5%

1%

0.5%

1%

Raymonds

0.8%

0.8%

0.4%

0.3%

0.8%

Airtel

2%

0.6%

0.8%

0.5%

1%

Intel

1%

1%

0.8%

1%

1%

Levis

1%

1%

0.9%

1%

1%

Honda

1%

0.1%

2%

1%

1%

Amul

0.6%

0.6%

0.7%

1%

0.5%

Lakme

0.6%

0.7%

0.8%

3%

0.6%

Onida

0.5%

1%

0.9%

6%

0.6%

Videocon

0.8%

0.9%

0.6%

8%

0.8%

BPL

0.3%

0.8%

1%

0.0%

0.4%

Britannia

0.4%

1%

0.5%

2%

0.4%

Cadbury

0.5%

0.8%

0.9%

0.0%

0.5%

Wipro

0.4%

0.7%

1%

0.0%

0.6%

Compaq

0.5%

0.8%

0.2%

0.0%

0.5%

HCL

0.4%

0.8%

1%

0.0%

0.5%

Lee

0.6%

0.7%

0.8%

0.0%

0.7%

Mercedes

0.6%

0.1%

0.3%

0.0%

0.5%

Sony Ericsson

0.9%

0.5%

0.3%

1%

0.8%

Bata

0.3%

0.3%

1%

0.0%

0.3%

BSNL

0.3%

0.2%

1%

0.0%

0.3%

Dabur

0.4%

0.1%

0.1%

0.0%

0.4%

ICICI

0.3%

0.1%

0.1%

0.0%

0.3%

Motorola

0.7%

0.5%

0.1%

0.0%

0.6%

164

TOM Brand

Google

Yahoo

Rediff

Wikipedia

ASU

Nestle

0.4%

1%

0.0%

0.5%

0.5%

Parle

0.3%

0.3%

0.0%

0.0%

0.3%

Peter England

0.5%

0.0%

0.2%

0.0%

0.5%

Surf

0.5%

0.0%

0.4%

0.0%

0.5%

Titan

0.3%

0.1%

0.0%

1%

0.4%

Whirlpool

0.2%

0.3%

2%

0.0%

0.3%

Apple

0.6%

0.5%

0.1%

0.0%

0.5%

Amway

0.2%

0.2%

0.1%

0.0%

0.2%

Dell

0.4%

0.0%

0.6%

2%

0.4%

Garnier

0.2%

0.2%

0.1%

0.0%

0.2%

Hyundai

0.4%

0.1%

0.1%

0.0%

0.3%

ITC

0.4%

0.1%

0.2%

0.0%

0.3%

Johnson & Johnson

0.2%

0.1%

1%

0.0%

0.2%

Kingfisher

0.2%

0.4%

0.4%

0.0%

0.2%

Lenovo

0.3%

0.2%

0.2%

1%

0.3%

Pantaloon

0.2%

0.5%

0.0%

0.0%

0.2%

Ponds

0.2%

0.8%

0.2%

0.0%

0.2%

Toyota

0.4%

0.2%

0.4%

0.0%

0.3%

Yamaha

0.5%

0.3%

0.1%

0.0%

0.4%

BMW

0.3%

0.2%

0.2%

0.0%

0.3%

Brooke Bond

0.1%

0.2%

0.0%

0.0%

0.2%

Canon

0.3%

0.1%

0.0%

4%

0.2%

Close Up

0.2%

0.0%

0.1%

0.0%

0.2%

Denim

0.1%

0.1%

0.0%

0.0%

0.1%

Horlicks

0.1%

0.3%

0.0%

0.0%

0.2%

Hutch

0.5%

0.4%

0.3%

0.0%

0.4%

Infosys

0.3%

0.0%

0.2%

0.0%

0.2%

ISI

0.1%

0.0%

0.0%

0.0%

0.1%

John Players

0.2%

0.3%

0.0%

0.0%

0.2%

Killer

0.1%

0.1%

0.2%

0.0%

0.1%

L`Oreal

0.2%

0.0%

0.0%

0.0%

0.2%

Lifebuoy

0.2%

0.4%

0.5%

0.0%

0.3%

Lux

0.2%

0.3%

0.0%

0.7%

0.2%

Suzuki

0.1%

0.0%

0.2%

0.0%

0.1%

Pepe

0.2%

0.2%

0.0%

0.0%

0.2%

Pepsodent

0.2%

0.8%

0.0%

0.5%

0.2%

Provogue

0.3%

0.0%

0.1%

0.0%

0.3%

Spykar

0.2%

0.0%

0.0%

0.0%

0.2%

Thums Up

0.1%

0.3%

0.5%

0.0%

0.1%

TVS

0.1%

0.0%

0.4%

0.0%

0.1%

Wills

0.2%

0.4%

0.3%

0.0%

0.2%

Woodland

0.2%

0.0%

0.6%

0.0%

0.2%

Allen Solly

0.1%

0.4%

0.1%

0.0%

0.1%

Arrow

0.1%

0.0%

0.4%

0.0%

0.1%

Dettol

0.3%

0.0%

0.0%

0.0%

0.2%

Fair & Lovely

0.1%

0.5%

0.4%

0.0%

0.2%

Ferrari

0.2%

0.0%

0.0%

0.0%

0.1%

165

TOM Brand

Google

Yahoo

Rediff

Wikipedia

ASU

Fevicol

0.0%

0.3%

0.1%

0.0%

0.0%

Ford

0.2%

0.1%

0.1%

0.0%

0.1%

Gillette

0.1%

0.0%

0.0%

0.0%

0.1%

Gold Flake

0.1%

0.0%

0.0%

0.0%

0.1%

Gucci

0.1%

0.0%

0.0%

0.0%

0.0%

Hamam

0.3%

0.1%

0.2%

0.0%

0.3%

Honda City

0.1%

0.1%

0.0%

0.0%

0.1%

IFB

0.0%

0.0%

0.0%

1%

0.0%

Kodak

0.1%

0.0%

0.0%

0.0%

0.1%

Koutons

0.1%

0.0%

0.0%

0.0%

0.1%

LIC

0.1%

0.3%

0.0%

0.0%

0.1%

Louis Phillip

0.1%

0.4%

0.1%

0.0%

0.2%

Maggi

0.2%

0.0%

0.0%

0.0%

0.1%

Mahindra & Mahindra

0.0%

0.0%

0.0%

0.0%

0.0%

Mcdonald

0.1%

0.0%

0.0%

2%

0.1%

MRF

0.1%

0.1%

0.1%

0.0%

0.1%

Nescafe

0.2%

0.1%

0.0%

0.0%

0.2%

Nirma

0.1%

0.1%

0.0%

0.0%

0.1%

P&G

0.1%

0.0%

0.3%

0.0%

0.1%

Panasonic

0.1%

0.0%

0.0%

0.0%

0.1%

Park Avenue

0.1%

0.3%

0.2%

0.0%

0.1%

Parker

0.0%

0.0%

0.0%

0.0%

0.0%

Ray Ban

0.2%

0.0%

0.3%

0.0%

0.3%

Rediff

0.1%

0.2%

0.2%

0.0%

0.1%

Revlon

0.3%

0.0%

0.1%

0.0%

0.2%

Rin

0.0%

0.4%

0.0%

0.0%

0.1%

Rolex

0.0%

0.2%

0.0%

0.0%

0.0%

Santro

0.2%

0.0%

0.0%

0.0%

0.1%

Sify

0.1%

0.0%

0.7%

0.0%

0.1%

Skoda

0.1%

0.1%

0.2%

0.0%

0.1%

Taj

0.0%

0.0%

0.0%

0.0%

0.0%

Tata Indicom

0.1%

0.0%

0.0%

0.0%

0.1%

Tata Tea

0.0%

0.0%

0.0%

0.0%

0.0%

Times of India

0.3%

0.0%

0.0%

0.4%

0.2%

Van Huesen

0.0%

0.0%

0.0%

0.0%

0.0%

Versace

0.1%

0.0%

0.0%

0.0%

0.0%

VIP

0.1%

0.1%

0.6%

0.0%

0.1%

Yahoo

0.2%

0.1%

0.0%

0.0%

0.2%

Zodiac

0.1%

0.0%

0.0%

0.0%

0.1%

Acer

0.0%

0.0%

0.0%

0.0%

0.0%

Axe

0.0%

0.0%

0.0%

0.0%

0.0%

Idea

0.1%

0.0%

0.0%

0.0%

0.1%

L&T

0.1%

0.0%

0.2%

0.0%

0.1%

Lays

0.0%

0.0%

0.0%

0.9%

0.0%

Ranbaxy

0.1%

0.0%

0.7%

0.0%

0.1%

Sahara

0.0%

0.1%

0.1%

0.0%

0.0%

Sansui

0.0%

0.0%

0.2%

0.0%

0.1%

166

TOM Brand

Google

Yahoo

Rediff

Wikipedia

ASU

TCS

0.1%

0.0%

0.1%

0.0%

0.0%

Armani

0.0%

0.1%

0.0%

0.0%

0.0%

Chevrolet

0.1%

0.0%

0.0%

0.0%

0.0%

Citi Bank

0.0%

0.0%

0.0%

0.0%

0.0%

GE

0.0%

0.0%

0.0%

0.0%

0.0%

HDFC

0.0%

0.0%

0.2%

0.0%

0.0%

Mark & Spencer

0.0%

0.0%

0.0%

0.0%

0.0%

NIIT

0.0%

0.0%

0.0%

0.0%

0.0%

Pears

0.0%

0.0%

0.0%

0.0%

0.0%

Red Label

0.0%

0.0%

0.0%

0.0%

0.1%

Reid & Taylor

0.0%

0.0%

0.0%

0.0%

0.0%

SBI

0.0%

0.0%

0.0%

0.0%

0.0%

Scorpio

0.0%

0.0%

0.0%

0.0%

0.0%

Siemens

0.1%

0.0%

0.0%

0.0%

0.0%

Tanishq

0.1%

0.0%

0.0%

0.7%

0.1%

Tata Indica

0.0%

0.0%

0.0%

0.0%

0.0%

Tata Motors

0.0%

0.0%

0.0%

0.0%

0.0%

Voltas

0.1%

0.1%

0.0%

0.0%

0.1%

VSNL

0.0%

0.0%

0.0%

0.0%

0.0%

Glaxo

0.0%

0.0%

0.2%

0.0%

0.0%

HSBC

0.0%

0.0%

0.0%

0.5%

0.0%

MTNL

0.0%

0.0%

0.0%

0.0%

0.0%

Satyam

0.0%

0.0%

0.0%

0.0%

0.0%

Liberty

0.0%

0.0%

0.0%

0.0%

0.0%

Others

10%

17%

11%

7%

12%

167

Appendix

168

Table 81: City type classification by market size

REGIONS North

South

East

West

Delhi

Bangalore Chennai Coimbatore Hyderabad

Kolkata

Ahmadabad Mumbai Pune Surat

Faridabad Jaipur Kanpur Lucknow Ludhiana Patna

Kochi Madurai

Asansol

Bhopal Thane Indore Nagpur Vadodara

Amritsar Chandigarh Dhanbad Ghaziabad

Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam

Agra Allahabad Dehradun Gurgaon Jodhpur Meerut Noida Ranchi Varanasi Others from North India

Mangalore Mysore Secunderabad Others from South India

CITY TYPE BY MARKET SIZE 1

Metros

Urban Uptowns

Emerging Towns

Others

Guwahati

Bhubaneswar Cuttack Raipur Others from East India

Aurangabad Goa Jabalpur Nashik Rajkot Solapur Others from West India

1

Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

169

Table 82: City type by population size vs. market size POPULATION SIZE

Upto 1 Lakh

1-5 Lakhs

5-10 lakhs

Above 10 Lakhs

Coimbatore

Ahmadabad Bangalore Chennai Delhi & NCR Hyderabad & Secunderabad Kolkata Mumbai & Suburbs Pune Surat Bhopal Jaipur Kanpur Lucknow Ludhiana Nagpur Patna

Metros

Faridabad

Assansol

Indore Kochi Madurai Vadodara

Goa

Amritsar Aurangabad Chandigarh Dhanbad Guwahati Jabalpur Rajkot Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam

Nashik

Mangalore Dehradun Others from North India Others from South India Others from East India Others from West India

Allahabad Bhubaneswar Cuttack Jodhpur Raipur Ranchi Solapur

Agra Meerut Varanasi

MARKET SIZE 2

Urban Uptowns

Emerging Towns

Others

Others from North India Others from South India Others from East India Others from West India

2

Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

170

Table 83: Socio economic classification (SEC) grid

Chief Wage Earner's 3 Occupation

Chief Wage Earner's Highest Education Illiterate

School (Up to 4 yrs)

School (5-9 yrs)

Secondary / High School

Not Grad.

Grad./ PG (Gen.)

Grad./ PG (Prof.)

Unskilled worker

E

E

E

D

D

D

D

Skilled worker

E

E

D

C

C

B

B

Petty traders

E

D

D

C

C

B

B

Shop owners

D

D

C

B

B

A

A

Businessmen/ industrialists – with no employee

D

C

B

B

A

A

A

Businessmen/ industrialists – with 1 to 9 employee

C

B

B

B

A

A

A

Businessmen/ industrialists – with 10+ employee

B

B

A

A

A

A

A

Self-employed professionals

D

D

D

B

B

A

A

Clerical/ salesmen

D

D

D

C

B

B

B

Supervisor level

D

D

C

C

B

B

A

Officers/ executives (junior)

C

C

C

B

B

A

A

Officers/ executives (middle/ senior)

B

B

B

B

A

A

A

3

Chief Wage Earner is the head of the household who contributes maximum to the monthly household income. It is assumed in Indian marketing and media space that the life style of a household is largely determined by the combination of head of household’s highest level of education and current occupation.

171

Index: Charts

Graph 1: Overlap between English & Local language info search using a search engine ...................................................................................... 13 Graph 2: Region wise distribution of English info searchers ....................... 20 Chart 3: Gender breakup ................................................................ 29 Chart 4: Age group distribution ........................................................ 30 Chart 5: City class - by population size ............................................... 31 Chart 6: City class - by market size.................................................... 32 Chart 7: Region-wise break-ups ........................................................ 34 Chart 8: Socio economic classification ................................................ 36 Chart 9: Highest educational qualification ........................................... 37 Chart 10: Occupational break up....................................................... 38 Chart 11: Function / field of occupation ............................................. 39 Chart 12: Head of the household....................................................... 40 Chart 13: Monthly family income ...................................................... 41 Chart 14: Most expensive vehicle owned by the household........................ 42 Chart 15: Ownership of credit cards (individually).................................. 43 Chart 16: Current loan liabilities....................................................... 46 Chart 17: Years of experience in using internet ..................................... 47 Chart 18: Place of accessing internet ................................................. 48 Chart 19: Type of internet connection at home ..................................... 49 Chart 20: Type of internet connection at office..................................... 50 Chart 21: Service provider subscribed to at home .................................. 51 Chart 22: Service provider subscribed to at office .................................. 52 Chart 23: Frequency of accessing internet from home ............................. 53 Chart 24: Frequency of accessing internet from office............................. 54 Chart 25: Time of the day accessing internet from home ......................... 55 Chart 26: Time of the day accessing internet from office ......................... 56 Chart 27: Duration of PC usage from home........................................... 57 Chart 28: Duration of internet usage from home.................................... 58 Chart 29: Duration of PC usage from office .......................................... 59 Chart 30: Duration of internet usage from office ................................... 60 Chart 31: Time spent by internet users on watching TV ........................... 61 Chart 32: Time spent by internet users on reading newspaper ................... 62 Chart 33: Time spent by internet users on listening to radio ..................... 63 Chart 34: Professional activities ....................................................... 67 Chart 35: Personal activities............................................................ 68 Chart 36: Downloading activities....................................................... 69 Chart 37: E-commerce related activities ............................................. 70 Chart 38: Online shopping............................................................... 71 Chart 39: Response to online marketing stimulus ................................... 72 Chart 40: Blogging activities ............................................................ 73 Chart 41: Member of an online community........................................... 74 Chart 42: Problems faced while surfing the internet ............................... 78 Chart 43: Multiple user shares of email websites ................................... 80 Chart 44: Number of email accounts and average per capita email ids ......... 81

172

Index: Change from Previous Year Graphs

Chart 1: Gender breakup ................................................................ 29 Chart 2: Age group distribution ........................................................ 30 Chart 3: City class - by market size.................................................... 32 Chart 4: Region-wise break-ups ........................................................ 34 Chart 5: Socio economic classification ................................................ 36 Chart 6: Highest educational qualification ........................................... 37 Chart 7: Occupational break up ........................................................ 38 Chart 8: Head of the household ........................................................ 40 Chart 9: Monthly family income ........................................................ 41 Chart 10: Most expensive vehicle owned by the household........................ 42 Chart 11: Ownership of credit cards (individually).................................. 43 Chart 12: Years of experience in using internet ..................................... 47 Chart 13: Place of accessing internet ................................................. 48 Chart 14: Type of internet connection at home ..................................... 49 Chart 15: Type of internet connection at office..................................... 50 Chart 16: Service provider subscribed to at home .................................. 51 Chart 17: Service provider subscribed to at office .................................. 52 Chart 18: Frequency of accessing internet from home ............................. 53 Chart 19: Frequency of accessing internet from office............................. 54 Chart 20: Time of the day accessing internet from home ......................... 55 Chart 21: Time of the day accessing internet from office ......................... 56 Chart 22: Duration of PC usage from home........................................... 57 Chart 23: Duration of internet usage from home.................................... 58 Chart 24: Duration of PC usage from office .......................................... 59 Chart 25: Duration of internet usage from office ................................... 60 Chart 26: Time spent by internet users on watching TV ........................... 61 Chart 27: Time spent by internet users on reading newspaper ................... 62 Chart 28: Time spent by internet users on listening to radio ..................... 63 Chart 29: Professional activities ....................................................... 67 Chart 30: Personal activities............................................................ 68 Chart 31: Downloading activities....................................................... 69 Chart 32: E-commerce related activities ............................................. 70 Chart 33: Online shopping............................................................... 71 Chart 34: Response to online marketing stimulus ................................... 72 Chart 35: Multiple user shares of email websites ................................... 80 Chart 36: Number of email accounts and average per capita email ids ......... 81

173

Index: Tables

Table 1: Detailed sample base distribution of the land survey ..................... 6 Table 2: Popularity of various internet activities ................................... 12 Table 3: Comparison of English and Local language info searchers on key demographic and socio-economic parameters ....................................... 14 Table 4: Ownership of key household and financial assets among English and Local language info searchers .......................................................... 15 Table 5: Comparison of English and Local language info searchers on key net usage behavior attributes ............................................................... 15 Table 6: Popular online activities English and Local language info searchers undertake relatively more (Top 15) ................................................... 17 Table 7: Response to online marketing stimuli and online buying behavior of English and Local language info searchers............................................ 18 Table 8: Preferred website for English info search ................................. 18 Table 9: Preferred websites for Local language info search....................... 18 Table 10: Comparative evaluation of the Top 4 English info search websites on selected demographic attributes....................................................... 19 Table 11: Comparative evaluation of the Top 4 English info search websites on selected net usage behavior attributes ............................................... 21 Table 12: Popularity of various internet activities .................................. 26 Table 13: Preferred website for Info Search- English ............................... 28 Table 14: Top 10 cities .................................................................. 33 Table 15: Preferred language of reading ............................................. 35 Table 16: Household asset ownership ................................................. 44 Table 17: Popularity of various internet activities .................................. 64 Table 18: Membership by type of online community ............................... 75 Table 19: Most used local language websites (other than English) ............... 76 Table 20: Online activities desired in other languages ............................. 77 Table 21: Preferred websites - emailing .............................................. 79 Table 22: Top of mind unaided recall - all websites ................................ 82 Table 23: Most used website - all websites........................................... 83 Table 24: Info search (local language) ................................................ 84 Table 25: Job search ..................................................................... 85 Table 26: Booking travel tickets ....................................................... 86 Table 27: Online shopping (other than travel tickets).............................. 87 Table 28: Online news ................................................................... 88 Table 29: Financial news & info (rates, quotes, etc.) .............................. 89 Table 30: Online share trading ......................................................... 90 Table 31: Real estate info............................................................... 91 Table 32: Matrimonial search........................................................... 92 Table 33: Dating/friendship search.................................................... 93 Table 34: Social networking/communities ........................................... 94 Table 35: Online gaming................................................................. 95 Table 36: Download mobile content................................................... 96 Table 37: Preferred instant messaging applications ................................ 97 Table 38: Download music .............................................................. 98 Table 39: Sports content ................................................................ 99 Table 40: Cinema content.............................................................. 100 Table 41: Most used local language websites (other than English) .............. 101 Table 42: Preferred blog sites ......................................................... 102 Table 43: Preferred astrology website ............................................... 103 Table 44: Preferred online learning / education website......................... 104 Table 45: Favorite TV channels ....................................................... 105 Table 46: Favorite newspapers ........................................................ 106 Table 47: Favorite magazines ......................................................... 107 Table 48: Favorite radio channels .................................................... 108 Table 49: TOM recall for brands....................................................... 109

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Index: Segment wise Detailed Tables

Table 1: Gender breakup ............................................................... 111 Table 2: Age group distribution ....................................................... 111 Table 3: City class - by population size .............................................. 112 Table 4: City class - by market size .................................................. 112 Table 5: City wise distribution ........................................................ 113 Table 6: Region-wise break-ups ....................................................... 114 Table 7: Preferred language of reading .............................................. 115 Table 8: Socio economic classification ............................................... 116 Table 9: Highest educational qualification .......................................... 116 Table 10: Occupational break up ..................................................... 116 Table 11: Function / field of occupation ............................................ 117 Table 12: Head of the household ..................................................... 117 Table 13: Monthly family income ..................................................... 117 Table 14: Most expensive vehicle owned by the household ...................... 118 Table 15: Ownership of credit cards (individually)................................. 118 Table 16: Household asset ownership ................................................ 119 Table 17: Current loan liabilities...................................................... 119 Table 18: Years of experience in using internet.................................... 120 Table 19: Place of accessing internet ................................................ 120 Table 20: Type of internet connection at home .................................... 120 Table 21: Type of internet connection at office ................................... 121 Table 22: Service provider subscribed to at home ................................. 121 Table 23: Service provider subscribed to at office................................. 122 Table 24: Frequency of accessing internet from home ............................ 122 Table 25: Frequency of accessing internet from office ........................... 122 Table 26: Time of the day accessing internet from home ........................ 123 Table 27: Time of the day accessing internet from office ........................ 123 Table 28: Duration of internet usage from home................................... 123 Table 29: Duration of internet usage from office .................................. 124 Table 30: Duration of internet usage during weekdays............................ 124 Table 31: Duration of internet usage during weekends ........................... 124 Table 32: Duration of pc usage from home.......................................... 125 Table 33: Duration of pc usage from office ......................................... 125 Table 34: Time spent by internet users on watching TV .......................... 125 Table 35: Time spent by internet users on reading newspaper .................. 126 Table 36: Time spent by internet users on listening to radio .................... 126 Table 37: Professional activities ...................................................... 126 Table 38: Personal activities........................................................... 127 Table 39: Downloading activities ..................................................... 127 Table 40: E-commerce related activities ............................................ 128 Table 41: Online shopping.............................................................. 128 Table 42: Response to online marketing stimulus .................................. 128 Table 43: Blogging activities ........................................................... 129 Table 44: Member of an online community ......................................... 129 Table 45: Membership by type of online community .............................. 130 Table 46: Usage of other language websites ........................................ 130 Table 47: Online activities desired in other languages ............................ 131 Table 48: Problems faced while surfing the internet .............................. 131 Table 49: Top of mind unaided recall - all websites ............................... 132 Table 50: Most used website - all websites.......................................... 134 Table 51: Preferred website for emailing ........................................... 134 Table 52: Multiple user shares of email websites .................................. 135 Table 53: No. of email accounts ...................................................... 135 Table 54: Preferred website for job search ......................................... 136 Table 55: Preferred website for mobile content ................................... 137 Table 56: Preferred website for sports .............................................. 138

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Table 57: Preferred website for travel products ................................... 139 Table 58: Preferred website for matrimony......................................... 140 Table 59: Preferred website for financial news/info .............................. 141 Table 60: Preferred website for cinema ............................................. 142 Table 61: Preferred website for online share/stock trading...................... 143 Table 62: Preferred website for games .............................................. 144 Table 63: Preferred website for online shopping................................... 145 Table 64: Preferred website for online news ....................................... 146 Table 65: Preferred website for friendship/dating ................................ 147 Table 66: Preferred website for music ............................................... 148 Table 67: Preferred info search engine - local language .......................... 149 Table 68: Preferred website for real estate......................................... 149 Table 69: Preferred website for instant messaging ................................ 150 Table 70: Preferred website for social networking/communities ............... 150 Table 71: Preferred website for astrology........................................... 151 Table 72: Preferred website for online learning/education ...................... 152 Table 73: Preferred blog sites ......................................................... 153 Table 74: Other language preferred for local language content................. 154 Table 75: Preferred website for checking local language content .............. 155 Table 76: Most preferred TV channel................................................. 156 Table 77: Most preferred newspaper ................................................. 159 Table 78: Most preferred magazine................................................... 161 Table 79: Most preferred radio channel ............................................. 163 Table 80: Top of mind recall for brands ............................................. 164 Table 81: City type classification by market size .................................. 169 Table 82: City type by population size vs. market size............................ 170 Table 83: Socio economic classification (SEC) grid................................. 171

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