Juxtconsult India Online 2007 Online Travel Booking

India Online 2007

Online Travel Booking Report

2

© copyright JuxtConsult

4

Table of Content India Online 2007 ......................................................... 1 India Online 2007 Reports ............................................... 2 Methodology ............................................................... 4 Executive Summary ...................................................... 8 Key Findings ..............................................................10 Detailed Findings Reading the Graphs & Tables ..........................................22 Popularity of Online Travel as an Activity ...........................24 Demographic Profile ....................................................26 Socio-Economic Profile .................................................33 Economic Profile.........................................................38 Net Usage Status.........................................................43 Net Usage Dynamics.....................................................49 Preferred Net Activities ................................................60 Most Used Websites .....................................................76 Most Used Offline Media Brands.......................................97 Response to Online Marketing Stimuli.............................. 101 Offline Brands Recalled .............................................. 102 Segment Wise Detailed Tables ...................................... 103 Appendix ................................................................ 165

6

India Online 2007

India Online 2007 The India Online 2007 study is not just an annual update over the previous year's India Online 2006 study but rather a continuation of JuxtConsult’s efforts to keep improving the quality of the study every year. The improvements made in the study this year not only involve further strengthening of the research methodology but also enhancing the coverage of the information, especially in the emerging areas of internet usage in the country like blogging, social networking and language website usage. Accordingly the India Online 2007 set of reports will not only provide you the most recent estimates on the Internet user-ship, its growth and penetration in India but will also give you an 'insightful' understanding of the current net usage behavior and preferences of various kinds of online Indians. Like in the year 2006, JuxtConsult conducted two large-scale 'primary' surveys, one offline and one online to complete the study this year as well. However, the sample size for the 'land' survey (which is used to estimate the size of internet using population in urban India) was almost doubled this year to further improve the coverage among the various population strata in urban India. The land survey, conducted during April 2007, covered 10,000 households across 31 cities of various sizes across all the four regions of the country. The 'online' survey was conducted among 3 of the most popular and generic portals in Indian with the focus on capturing the in-depth net usage behaviors and preferences of online Indians. This survey was conducted by JuxtConsult between April-May 2007 and over 14,200 in-depth and usable responses were collected and analyzed for final reporting. There is one key difference in the study this year compared to the last year. To make our findings more representative of the entire urban online population and not just the Internet users who are more likely to respond to online surveys, this year we have ‘linked’ the findings of our online survey with the findings of our land survey. This was done by deriving appropriate individual level ‘weights’ for Internet users from the land survey and then applying them to the data of the online survey. The key information included in the various reports cover the demographic and socio-economic profiles of the net users, their ownership of household assets, the source and place of their access to internet, net usage dynamics, preferred online activities, website preferences for over 20 key online activities, online buying behavior and spends, response to online marketing stimuli, offline media preferences, and much more. In sum, what you get in India Online 2007 you are unlikely to get elsewhere: X Highly credible latest estimate of internet using population in urban India X Key insights on various aspects of internet usage in India X An understanding of online Indians as 'consumers' and not just as faceless net users X How to reach these online consumers on the net, as well as through the offline mediums X Preferred 'user shares' of key online brands in 21 different online activity categories

1

Online Travel Booking

India Online 2007 Reports Main report X

Overall Status and Usage of Internet in India

User segment supplementary reports X X X X X X X X X X X X X X X X X X

Women on the net Youth on the net (teenagers and young adults) Net users by their socio-economic (SEC) profile Students on the net Corporate employees on the net IT professionals on the net Heavy Online Spenders on the net Bloggers on the net Car owners on the net Two-wheeler owners on the net Mobile phone owners on the net Credit card owners on the net Net users by place of access (homes, place of work, cyber cafes) Net users by type of connection (broadband, dial-up) Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5 lakhs, Below 1 lakh) Net users by town market size (metros, urban uptowns, emerging towns, others) Net users as financial investors Vernacular language net users

Category supplementary reports: (comparative profiling of top 5 websites) X Online shopping X Emailing X Job search X Matrimony X Info search - English X Info Search - Local language X Online travel X Social networking/communities X Friendship / dating X Online news X Financial info/news X Online share trading X Cinema content X Sports content X Online music X Online games X Online real estate

2

India Online 2007

X X X

Mobile content download Astrology Online learning/education

Note - All supplement reports are subject to sufficiency of sample responses. Demographic segment wise details by gender, age, SEC classification, region and place of net access are included in each of the reports as appendix tables.

3

Online Travel Booking

Methodology In order to derive highly robust and authentic estimates of the current user-ship of Internet in India, and draw out a truly representative internet usage behavior patterns, we at JuxtConsult keep improving and refining our research methodology for the India Online study every year. In 2007, we have again brought in two significant improvements: X

We have increased our land survey sample base to 10,000 (from 5,500 last year) and the coverage of the number of cities to 31 (from 21 last year). The distribution of these 31 cities continues to be well spread across the 4 regions of the country. But more importantly, in terms of coverage of towns by their population size, we dug deeper this year and covered all town classes that have population of 20,000 individuals and above.

X

Further, to better capture the internet usage across all types of socioeconomic classes (SEC) in urban Indian, we allocated equal sample quota among the 5 broad socio-economic classes A, B, C, D and E across various zones within a town, and then across the town classes and regions. To correct for and put back the real representation of the socio-economic classes (and not equal representation) during the data processing stage, we incorporated the appropriate SEC 'weights' derived from the actual urban population statistics from authentic govt. Sources (National Sample Survey Organization and Census of India).

These two refinements in the sampling methodology ensured that this year we get an even better representation of various types of internet users in urban India. Like last year, this year again we conducted both a land survey and an online survey separately, with the focus of the land survey being on estimating the size of the internet using population in urban India, and that of the online survey on capturing the net usage behavior and preference patterns. The two surveys had some common questions on demographic profiles and net usage behavior to help us link up the two sets of data at the processing stage.

The Land Survey The objective of the land survey was two fold. First, to help us estimate the internet user-ship in urban India, as with a land survey we could cover both the user and non-user population of the internet in a representative way. The other objective was to derive relevant demographic 'multipliers' from this survey which could then be applied to the internet usage data collected in the online survey. The use of these 'individual' level multipliers helped us make the online survey findings 'representative' of the entire urban online population and not just of those who are more likely to fill up an online surveys (because of factors like convenience of access, regularity of usage, attractiveness of the incentive prize offered for filling the survey, etc.). The land survey undertaken this year was again a household level survey across 10,000 households in 31 cities spread across all regions of India. The survey was conducted and completed between mid-April to early-May 2007. Care was taken that all relevant classes of towns with population size of over 20,000

4

India Online 2007

individuals were covered and surveyed across each of the 4 regions of the country. Within a city, 5 geographical locations were chosen, one each in the north, south, east, west and central parts of the city. From each location within a city an equal number of households from the five socio-economic classes A, B, C, D, and E were surveyed. The cities where the land surveys were conducted and the size of the sample data collected from each of these cities are as follows: Table 1: Detailed sample base distribution of the land survey Region

North

West

East

South

Total (31)

City/ Town

City Class

Sample Size

Delhi

10 lakh +

401

Kanpur (UP)

10 lakh +

297

Ludhiana (Pun)

10 lakh +

302

Patna (Bih)

10 lakh +

303

Allahabad (UP)

5 lakh – 10 lakh

298

Ajmer (UP)

1 lakh – 5 lakh

314

Bhadohi (UP)

50 K – 1 lakh

299

Muradnagar (UP)

50 K – 1 lakh

300

Sohna (Har)

20 K – 50 K

307

Mumbai (Mah)

10 lakh +

399

Ahmedabad (Guj)

10 lakh +

404

Pune (Mah)

10 lakh +

300

Rajkot (Guj)

5 lakh - 10 lakh

301

Dewas (MP)

1 lakh - 5 lakh

303

Hinganghat (Mah)

50 K - 1 lakh

307

Mhowgaon (MP)

20 K - 50 K

296

Katol (Mah)

20 K - 50 K

276

Kolkata (WB)

10 lakh +

398

Guwahati (Ass)

5 lakh – 10 lakh

299

Bhubneshwar (Ori)

5 lakh – 10 lakh

303

Raniganj (WB)

1 lakh – 5 lakh

300

Bhatapara (Chat)

50 K – 1 lakh

252

Champa (Chat)

20 K – 50 K

292

Chennai (TN)

10 lakh +

407

Bangalore (Kar)

10 lakh +

406

Hyderabad (AP)

10 lakh +

410

Mysore (Kar)

5 lakh – 10 lakh

329

Kozhikode (Ker)

1 lakh – 5 lakh

300

Nellore (AP)

1 lakh – 5 lakh

300

Cheruvannur (Ker)

50 K – 1 lakh

294

Edapaddi (TN)

20 K – 50 K

305

-

-

10002

City Class

10 lakh +

5 lakh - 10 lakh

1 lakh – 5 lakh

50 K – 1 lakh

20 K - 50 K

Total (31)

To check for both the 'regular' as well as 'occasional' usage of the Internet, at each of the 10,000 households contacted it was queried: X X

If any member of the household use the Internet 'at all' from anywhere (home or any location outside)? And If any member of the household use the Internet ‘at least once a month’ from anywhere (home or any location outside)?

5

Online Travel Booking

Some further questions related to the specifics of demographic profile of the head of the household, their knowledge of English, computer usage, and asset ownership of the household were also asked from the respondent. The usage of computer and Internet was separately checked for each member of the household from the respondent. The above information about the head of the household, especially their education and occupation profile (thereby identifying their socio-economic or SEC classification) together with the town size class and region were used to link up to the similar authentic Government of India data to estimate the Internet user-ship as well as to generate the appropriate 'multipliers' that were to be applied to the data collected from the online survey.

The Online Survey The online survey was used to collect the in-depth information on internet usage patterns and other media usage patterns among the various types of net users. This was done through a 'large-scale' online survey conducted between end-April to mid-May 2007 among the users of three of the biggest and most generic portals in India, namely Yahoo, Rediff and Google. On one end, the email properties of Yahoo, Rediff and Google (Gmail) were used through online survey campaigns to target the widest possible base on internet users in a random manner and collect responses (as these three email portals together cover almost all email users with a personal email id in the country). At the same time, to cover for whatever may have got missed out in these survey campaigns on email portals, a parallel 'contextual search' based survey ad campaign was run using Google AdSense. All the survey campaigns were paid for and officially run by these portals among their users. The overall online survey campaign used a combination of banner ads, e-mailers and contextual search ads through these portals. The online survey was conducted using an e-questionnaire segmented into three sections. The questionnaire was pre-tested and timed to take approximately 15-20 minutes for a respondent to complete depending on the speed of comprehension and answering of the questions. The questionnaire was structured and designed to reduce the level of 'respondent fatigue' to an extent that was practically possible. In this year's study, the information area coverage (in the online questionnaire) was also enhanced and fine tuned somewhat to keep abreast with the changing and evolving Indian online space: X X

X

The net usage behavior and preferences of new phenomena like blogging, social networking and language content checking were included. In terms of capturing website preferences, 6 more online activity categories were included this year to take their coverage to 21. The new categories added were instant messaging, real estate, online info search engine in local languages, astrology, online share trading and online learning/education. The question about 'blogging' was fine tuned to segregate usage behavior between only reading blogs, posting comments on blogs and having a blog site of one's own.

6

India Online 2007

In the online questionnaire, a response format of 'clicking' a single or multiple options among the various given options was used for most questions. For each of these questions it was also possible for a respondent to answer 'none' or 'any other'. However, wherever the respondents were asked to give preferences for websites or brand names, only a text box was provided for them to type the name on their own (or type 'none' if not applicable). This was done to ensure that all such recall and actual usage preference responses were solicited 'unprompted'. Further, to enlist complete and sincere responses, an incentive of a significant cash prize was also announced for one selected respondent to be given at the end of the survey. Over 26,000 unduplicated and clean responses were collected from the online survey campaign in about 31/2 weeks time. Of these, all 26,000 responses were complete on user profiles and their net usage behavior information. Around 14,200 responses were complete in all aspects, including various online activities undertaken and website preferences. Thus, the responses from the three sections of the online survey have different valid sample bases and have been reported accordingly. All the usable responses after data cleaning were then collated, crosschecked and processed for tabulation and analysis. While doing the tabulation, any errors and spelling mistakes in typing of the brand names, etc. By the respondents were carefully checked and corrected. Finally, the appropriate weights (multipliers) as derived from the land survey were incorporated into the usable online survey responses to make them more 'representative' of the entire urban online population. Further, for questions that asked for preferred websites names, to remove the possible 'source' bias towards any specific generic portal among the three generic portals used, an 'equalization' correction factor was also incorporated. The net result was the compilation of the latest, highly authentic and representative database on the Internet habits and website preferences of online Indians. This database was then used for making 'insightful' analysis and conclusions as contained in the various reports of the India Online 2007 study. Last but not least, in this year's reports we have brought in the presentation of the 'changes' in the usage behavior and preferences vis-à-vis the last year. Wherever relevant, these changes have been presented graphically along with all the current year's data charts, graphs and tables. Note - Because of a deeper and more robust coverage of internet usage among the smaller towns (down to 20,000 population town classes), and among all the socio-economic classes in this year's land survey, there is likely to be an element of 'correction' seen in this year's data (as compared to the previous year's). These corrections are likely to be more visible in some of the demographic, socio-economic and economic profile of online Indians. The correction factor may also apply, though assumedly not to the same degree, to the current year's data on net usage behavior and website preferences.

7

Online Travel Booking

Executive Summary Online travel is the biggest ‘buying’ activity in the India online space. 84% of the all online buyers have bought a travel product online (air tickets, train tickets, hotels and tour packages). There are as many as 44% online buyers who have bought only a travel product online and nothing else. Yet, though online travel usage has had a tremendous impact in the growth of ‘online shopping’ among the existing online population, it has had little impact so far in bringing in ‘new’ users to the overall internet user base per se. Online travel is also a ‘prime’ online activity per se. 36% of all regular online Indians have bought a travel product online. If we also add those who ‘search’ for travel information online but haven’t bought yet, then the proportion of travel website users reaches 58%. At this level of usage, online travel becomes the 7th most popular online activity among the urban Indians. In numbers, about 9 million regular online urban Indians buy travel products online, while almost 15 million search or buy travel products online. ‘Train tickets’ continue to be the most bought travel product online. 53% of all online buyers have bought a train ticket, the highest for any product bought online. Air tickets follow at the 2nd spot at 45%. Air and train tickets are also the biggest ‘gainers’ of the buyer base when compared to the last year numbers (+23% and +20% respectively). Train and air tickets also show the best online ‘search-to-buy’ conversion ratios at 0.5 and 0.4 respectively. Train ticket buyers form the biggest ‘exclusive’ base of online travel buyers. Train tickets also show the highest levels of ‘exclusive’ online buyers at 41%. In comparison, exclusive buyers of air tickets online are 31% and of hotels only 3%. The ‘exclusive’ buyer base of air tickets has shown the most growth in the last one year, with the ‘common pool’ of train and air tickets buyers coming down from 40% last year to only 20% this year. Online travel users show better socio-economic profile than the overall net users. Online travel users are marginally more male, come from larger towns, are somewhat more comfortable in reading in English, and come relatively more from SEC ‘A’ homes (30% as against 24% all net users). Accordingly, they are more employed and have more households falling in Rs.30,000 plus monthly family and own more cars and credit cards. Interestingly, online ‘train’ travel users (IRCTC users) show better socioeconomic profile than air travel users, though they fall behind in terms of the premium ‘lifestyle’ asset ownerships. Online travel users are the more ‘evolved and ‘active’ net users. Online travel users are not only more experienced users of the net, but they access the net more frequently, are relatively ‘heavier’ users of the net from home, and undertake most of the online activities more than the overall net users. They

8

India Online 2007

especially check business/finance related information and personal interest and entertainment information relatively more. IRCTC is getting reduced to a ‘default’ train ticket buying website. IRCTC, which used to be the most visited travel website on preferred basis last year (at 38%), has lost significant ground and declined to the 3rd spot with only 15% preferred usage share this year. The decline of IRCTC is partly a result of the tremendous growth in air ticket searching and buying on the net (and therefore increased usage of air travel portals) and partly a result of the ‘erosion’ of its preferred user base. 25% of all online travel users buy only train tickets online. Of this 15% ‘prefer’ to use IRCTC among all travel websites, while 10% use it as a ‘default’ travel website as they cannot buy train tickets any where else online. Makemytrip leads the category, but Yatra ‘skyrockets’ to become a close second. Makemytrip is the no. 1 travel website in India with a 17% preferred usage share. However, ‘Yatra’ has gathered an impressive 16% preferred usage share within the first year of its launch. Most other ‘specialized’ travel portals like Travelguru, Cleartrip and Travel.com have also gained preferred usage share. On the other hand, apart from Google, the generic portals (Rediff, Indiatimes and Yahoo) have lost usage share. This trend is not surprising given the hectic brand building and advertising the category has seen in last one year. Makemytrip and IRCTC users show more ‘premium’ profiles and more ‘evolved’ net usage behavior. Among the ‘specialized’ travel portals, Makemytrip preferring users show the most premium profiles and the most evolved net usage behavior. At the same time, travel users of all the ‘specialized’ travel website show more ‘premium’ economic profiles and more ‘evolved’ net usage behavior as compared to the generic portals offering online travel products.

9

Online Travel Booking

Key Findings Online travel booking is the biggest ‘buying’ activity in India online space A substantial 84% of the all online buyers have bought a travel product online (air tickets, train tickets, hotels and tour packages, etc.). In comparison, only 56% of all online buyers have bought a non-travel product online (books, cds, clothes, electronic gadgets, computer software, hardware, consumer durables, etc.). In effect, it means that there are only 16% online buyers who have bought other products but not a travel product online. On the other hand, there are as many as 44% online buyers who have bought only a travel product online and nothing else. Graph 1: Online buying of travel vs. non-travel products

Buy Travel Products Online 84%

44%

Buy Other Products Online 56%

40%

16%

Online travel usage is a ‘prime’ online activity At the overall Internet user level (and not just online buyers), of the 43% regular online urban Indian who buy online, 19% buy only travel products online, 17% buy both travel and non-travel products and just 7% buy only nontravel products online. In effect, it means that 36% of all regular online Indians buy travel products online (while only 24% buy non-travel products online). If we also add those who ‘search’ for travel information online but haven’t bought yet, then the proportion of total internet users who ‘use’ travel website reaches 58%. In numbers, it means that about 9 million regular online urban Indians buy travel products online, while almost 15 million search or buy travel products online. It also means that 6 million online Indians (or 42% all online travel website users) only ‘search’ for travel products online.

10

India Online 2007

At this level of usage, online travel becomes one of the top 10 online activities undertaken by online Indians today. Table 2: Most popular online activities (Top 10) Rank

Online Activity

% Internet Users Undertaking (2007) 95%

1

Emailing

2

73%

4

Job Search Instant messaging Check news

5

Music

60%

6

Chatting

59%

7

Online travel

59%

8

Check sports

58%

9

E-greetings

57%

10

Online games

54%

3

62% 61%

Train tickets continue to be the most bought travel product online The top 2 of the top 10 products bought on the net are train tickets (53%) and air tickets (45%), way ahead of all the other products bought online. Table 3: Most popular products bought online (Top 5) Product

% of Online Buyers 2007

% of Online Buyers 2006

Train Ticket

53%

34%

Increase over 2006 20%

2

Air Ticket

45%

22%

23%

3

Books & Magazines

21%

29%

-8%

4

Clothes & Accessories

21%

28%

-8%

5

CD/VCD/DVDs

19%

24%

-5%

9

Hotel/Tours

14%

9%

5%

Rank 1

Train and air tickets are also the biggest ‘gainers’ when compared to the last year numbers. In fact, air tickets come up from being the 7th most bought product online last year to become the 2nd most bought product online this year. Accordingly, train and air tickets also show the best online ‘search-tobuy’ conversion ratios. Table 4: Products with best online search-to-buy conversion ratios (Top 5)

Product

% of Internet Users Searching (2007)

% of Internet Users Buying (2007)

1

Train Ticket

25%

13%

Search-toBuy Conversion Ratio 0.51

2

Air Ticket

28%

11%

0.39

3

Movie Tickets

9%

3%

0.36

4

Antiques & Collectables

3%

1%

0.34

5

Clothes & Accessories

16%

5%

0.31

12

Hotel/Tours

13%

3%

0.27

Rank

11

Online Travel Booking

As a category, online travel also accounts for much higher per capita average monthly spends than non-travel products, both for personal consumption as well as official consumption. The per capita ‘claimed’ average monthly spends by online travel users for ‘personal’ travel purposes is Rs.3,114, with 2 out of 3 online travelers spending in the range of Rs.500 to Rs.5,000. In case of official use, 2 out of 3 online travelers spend above Rs.2,000 per month, with the per capita ‘claimed’ average monthly spend being Rs.4,629. Table 5: Monthly average spends on travel products (per capita)

Monthly Spend on Travel Products (Rs.) Monthly Spend on Non-travel Products (Rs.)

Office Use 4,629

Personal Use 3,114

2,755

2,193

Train ticket buyers continue to form the biggest base of online travel buyers Almost 2 out of 3 online travel buyers (64%) buy train tickets on the net. In comparison a little over half of online travel users buy air tickets. Booking of hotels lag behind significantly with only 1 in 5 online travel buyer (18%) doing so. Train tickets also show the highest levels of ‘exclusive’ buyers at 41% (almost the same proportion as last year). In comparison, exclusive buyers of online air tickets form 31% of the total online travel buyer base (almost doubling over last year’s proportion of 17%). This clearly indicates that buyer base of air tickets have shown the most growth in the last one year. Only 3% of all online travel buyers are exclusive bookers of hotels online. Graph 2: Buying of online travel products Train Ticket – 64%

Air Ticket – 54%

Train Ticket Only 41%

Air Ticket Only 31%

11%

9% 3%

3%

Hotel Only 3% Hotel – 18%

A noticeable change from the last year is seen in the ‘common pool’ of train and air ticket buyers. While this common pool was 40% last year, it has come down to only 20% this year (11% + 9%).

12

India Online 2007

Online travel users show somewhat better socio-economic profile than the overall net users Online travel users have almost similar demographic and socio-economic profiles as the overall net users, except that the online travel users are marginally more male, come from larger towns, are somewhat more comfortable in reading in English (47% against 41% all net users), and come relatively more from SEC ‘A’ homes (30% as against 24% all net users). Accordingly, they are more employed and have 5% more households which fall in the Rs.30,000 plus monthly family, have 5% more cars and 9% more of each credit cards and debit cards. Interestingly, online ‘train’ travel users (IRCTC website users) show better socio-economic profile than the air travel users. But when it comes to pure ‘economic’ profile, train travel users do fall behind somewhat, but mostly in terms of the premium ‘lifestyle’ assets. Table 6: Profile of online train travel users vis-à-vis all online travel users % of Online Train Travel Users

% of All Online Travel Users

Belong to SEC ‘A’ and ‘B’

67%

62%

Employed users

75%

67%

User is chief wage earner of the HH

63%

50%

Prefer to read in English

49%

47%

Graduate plus users

73%

68%

Belong to Rs.30,000+ MHI

26%

28%

Car ownership in the HH

30%

34%

Credit cards owned in the HH

46%

44%

Air conditioner owned in the HH

24%

30%

Mobile phone in the HH

93%

92%

Computer/laptop in the HH

73%

72%

Bank account in the HH

89%

85%

Demat account in the HH

27%

26%

Home ownership in the HH

59%

60%

Socio-Economic Attributes

Pure Economic Attributes

Note - SEC – Socio-economic Classification, MHI – Monthly Household Income, HH - Household

Online travel users are relatively more ‘evolved’ net users At the overall level, online travel users are also more experienced net users with 73% of them having over 2 years of net usage experience (against 63% for all net users). Higher proportions of them are on the net several times a day both from home and office, and are also relatively ‘heavier’ users of the net from both the places (in duration of usage per usage day). At the same time, the fact that a smaller proportion of online travel users have less than 1 year net usage experience (14% as against 20% for all net users) indicates that fewer ‘new’ internet users indulge in online travel bookings in their first year of net usage. This also suggests that though online travel usage has had a tremendous impact in growth of online shopping among the existing

13

Online Travel Booking

online population, it has had little impact so far in bringing in ‘new’ users to the overall internet user base per se. Online travel users are the more ‘active’ net users On the whole, online travelers undertake various online activities a lot more than the overall internet user. The ones that stand out the most are related to ‘specific search’ activities on the net, especially related to checking business/finance related information and personal interest and entertainment information. Table 7: Online activities undertaken ‘relatively’ more by online travel users

Top 10 Online Activities Sample Base

% of Online Travel Users Undertaking 7.089

% of All Internet Users Undertaking

% of Online Travel Users Undertaking More

14,253

Check financial info

75%

45%

30%

Check real estate info

65%

37%

29%

Mobile content (ring tones/games)

76%

50%

26%

Matrimonial search

73%

48%

25%

Social networking/communities

69%

44%

25%

Astrology

70%

46%

25%

Check news

84%

61%

22%

Check sports

80%

57%

22%

Online games

77%

54%

22%

Educational/learning material

70%

48%

22%

However, in absolute terms the ‘usually’ more popular communication activities like emailing and instant messaging also figure in the list of online activities they undertake the most when online. Table 8: Most popular online activities among the online travel users (Top 10) % of Online Travel Users Undertaking 7,089

% of All Internet Users Undertaking 14,253

Emailing

96%

95%

Job search

87%

73%

Check news

84%

61%

Instant messaging

82%

62%

Check sports

80%

57%

Music

79%

60%

Online games

77%

54%

Mobile content (ring tones/games)

76%

50%

Check financial info

75%

45%

Matrimonial search

73%

48%

Online Activities Sample Base

Online travel users also undertake the more ‘evolved’ (or involving) online activities like blogging and social networking noticeably more than the overall net users. Against 30% of all internet users involved in the ‘blogosphere’ and 41% being member of an online community, a relatively higher 36% of online

14

India Online 2007

travel users are involved in blogging and 45% are members of an online community. Online travel users are also more responsive to online marketing stimuli as compared to the overall net user. They click on banner ads and participate in online contests somewhat more (4%-5%) than the overall net users. IRCTC is increasingly getting reduced to a ‘default’ train ticket buying website IRCTC, which used to be the most visited (used) travel website on preferred basis till last year (at 38%), has lost significant ground and declined to the 3rd spot with only 15% preferred usage share this year. Table 9: Top 10 online travel booking websites by most preferred usage (including IRCTC)

1

Makemytrip

% Use on Preferred Basis (2007) 17%

2

Yatra

16%

16%

3

IRCTC

15%

-23%

4

Google

11%

6%

5

Yahoo

8%

-1%

6

Rediff

5%

-2%

7

Indiatimes

3%

-3%

8

Travel

3%

1%

9

Travelguru

2%

2%

10

Cleartrip

2%

2%

Rank

Website

Increase over 2006 7%

The decline of IRCTC on one hand reflects the tremendous growth in air ticket searching and buying on the net (and therefore the increased usage of air travel portals) and on the other hand of IRCTC increasingly becoming the ‘default’ travel website of mostly those train ticket bookers who do not visit any other travel website as they just search or buy only train tickets online (IRCTC is the only website offering train ticketing, being a government owned monopoly). This deteriorating position of IRCTC among online travel users is also clear from the fact that though 41% of all online travel buyers (or 25% of all online travel users) 1 buy only train tickets, just 15% say that they prefer to use IRCTC the most of all the travel websites. In other words, 10% of all online travel users who buy nothing but only train tickets online do not prefer to use IRCTC but have to use it by ‘default’ as they cannot buy train tickets any where else online. Makemytrip leads the category, but Yatra ‘skyrockets’ to become a close second Makemytrip improved its preferred usage share from last year by 7% to become the most popular travel website of 17% online travel users. This makes it the no. 1 travel website in India on the preferred usage basis.

1

Online travel users = Online travel buyers + Online travel searchers

15

Online Travel Booking

However, the surprise pack of the year has been ‘Yatra’ which has within a year of its launch gathered an impressive 16% preferred usage share among the online travel users. Apart from Makemytrip and Yatra, some other specialized travel portals like Travelguru, Cleartrip and Travel.com have also gained preferred usage share. On the other hand, apart from Google, the generic portals offering online travel services directly (Rediff and Indiatimes) or indirectly (Yahoo) have lost usage share. This trend is not surprising given the hectic brand building and advertising the online travel category has seen in last one year from the specialized travel portals like Makemytrip, Yatra, Cleartrip and Travelguru. Google’s gain may be attributed largely to a fast growth market, where a lot of very new or inexperienced evolved users start their search from Google and attribute the usage to ‘Google’ rather than to the travel website they landed on through Google search (as they probably do not recall the travel website per se). As IRCTC is the only train ticket buying website, it is also necessary to look at and report the performance of all non-train ticket travel websites among themselves (i.e. Excluding IRCTC). This market ‘cut’ reflects the preferred usage share of all online travel websites that compete directly with each other for online ‘air travel’ and ‘hotel booking’ market. As seen from the table below, even in this market cut, the broad preference trends remain the same. The only noteworthy difference is the relatively ‘smaller’ increase in the preferred usage share of Makemytrip under this market segment than it is at the overall travel user level including train travel users. Table 10: Top 10 online travel booking websites by most preferred usage (excluding IRCTC) Website

% Use on Preferred Basis (2007)

1

Makemytrip

20%

Increase over 2006 5%

2

Yatra

19%

19%

Rank

3

IRCTC

4

Google

13%

6%

5

Yahoo

10%

-2%

6

Rediff

6%

-5%

7

Indiatimes

3%

-6%

8

Travel

3%

1%

9

Travelguru

3%

2%

10

Cleartrip

2%

2%

Travel users preferring Makemytrip and IRCTC show relatively more ‘premium’ profiles and more ‘evolved’ net usage behavior On the whole, travel users of all the ‘specialized’ travel website show better more ‘premium’ economic profiles and more ‘evolved’ net usage behavior as compared to the generic portals also offering online travel products. In fact, it seems that Google and Yahoo preferring travel users are the relatively new or inexperienced net users, who tend to use generic websites for most of their

16

India Online 2007

online activities and have still not evolved enough in their net usage behavior to go directly to a ‘specialized’ travel portal. Among the ‘specialized’ travel portals, Makemytrip preferring users show the most premium profiles and the most evolved net usage behavior. Table 11: Comparative evaluation of the Top 5 travel websites on some selected attributes Makemytrip

Yatra

IRCTC

Google

Yahoo

1,079

1,051

1,123

695

524

User from SEC ‘A’ and ‘B’

75%

61%

67%

51%

54%

Employed user

75%

64%

75%

61%

53%

User is chief wage earner of the HH

50%

45%

63%

42%

41%

Rs.30,000+ family income

43%

31%

26%

17%

22%

Car ownership in the HH

50%

38%

30%

25%

27%

Credit card ownership in the HH

57%

46%

46%

31%

31%

Computer/laptop owned in the HH

82%

77%

73%

64%

65%

2 years+ of net usage experience

84%

71%

79%

70%

63%

Users accessing the net from home

76%

72%

63%

56%

60%

Broadband connection at home

73%

73%

72%

66%

65%

Users who buy online

70%

61%

71%

44%

38%

Complain about unsolicited ads/pop-ups

61%

51%

52%

40%

36%

Sample Base User Profile Attributes

Net Usage Behavior Attributes

17

Online Travel Booking

Some of the comparative highlights of the users of the top 5 travel websites are: X

IRCTC shows the lowest proportion of female travel users at 13% only. Yahoo shows the highest at 23%.

X

IRCTC, followed by Makemytrip show relatively higher proportion of 25 years plus age groups at 74% and 71% respectively. Yatra in comparison shows a much ‘younger’ profile with only 55% of travel users preferring it coming from the 25 years plus age groups.

X

Makemytrip preferring travel users come significantly more from the larger towns (10 lakh plus population) at 55%. Makemytrip also shows the highest proportion of users coming from ‘metro’ towns at 47%.

X

Google and Yatra preferring travel users come relatively more from South India at 46% and 42% respectively. Makemytrip shows the highest relative proportion of users coming from the North at 25%.

X

Makemytrip shows the highest proportion of its user comfortable reading in English at 60%. IRCTC follows with 49%.

X

Among the ‘specialized’ travel portals, Yatra gets the highest relative proportion of users from SEC ‘C’ and ‘D’ at 34%.

X

Makemytrip, followed closely by IRCTC, show the highest proportion of graduate plus users (at 75% and 73% respectively).

X

Yahoo and Google show the highest relative proportion of users coming from the below Rs.10,000 monthly family income households (at 43% and 41% respectively).

X

IRCTC ones show the highest ownership of 2-wheelers at 47%.

X

Makemytrip preferring travel users show the highest relative ownership of Air Conditioners at 44%, of Demat accounts at 36%, of Mutual Funds at 37%, and of Debit Cards at 74%.

X

Makemytrip shows the least proportion of net users with less than 1 year of net usage experience at 8%. Yahoo shows the highest at 20%.

X

Makemytrip shows the least proportion of its net users accessing the net from cyber cafes at 44%. Google ones do it relatively the most from cyber cafes at 54%.

X

While Makemytrip users show the highest proportion of users accessing the net from home during the 9:00 p.m. - midnight ‘prime time’ slot at 58%, Yahoo users shows the highest proportion of users accessing the net from office between 9:00 a.m. - 6:00 p.m. At 64%.

X

Google using travel users are the relatively ‘heaviest’ users of the net from home, with 35% of then using the net from home for more than 2 hours a day. On the other hand Makemytrip using travel users are the relatively ‘heaviest’ users of the net from office, with 39% of then using the net from office for more than 2 hours a day.

18

India Online 2007

X

Google and Yahoo preferring travel users are the relatively ‘heavier’ watchers of TV, while Yatra and Yahoo ones are the relatively ‘heavier’ listeners of radio.

X

Makemytrip ones check both personal and business related travel information the most online at 51% and 38% respectively. They also buy travel products online relatively more at 73% (but less than IRCTC ones – 76%).

X

Makemytrip ones also check online business and financial news relatively the most at 45%, share pictures on the net relatively more at 50%, search for product information more (58%), check hobby related info more (43%), net bank more (53%) and buy products other than travel products more (45%).

X

Among the specialized travel portals, Yatra ones undertake instant messaging relatively more at 82%, check news online relatively more at 81%, and undertake online dating/friendship and matrimonial activities relatively more at 71% and 70%. Among the specialized travel portals they undertake most personal interest and entertainment activities relatively more (sports, music, cinema, astrology, online games, mobile content, etc.)

X

IRCTC ones buy travel products online the most at 76%, check the language websites relatively more at 17%, and pay bills online more at 38% (equal to Makemytrip ones).

X

IRCTC ones are the least involved in blogging activities at 32%. Makemytrip ones are involved in blogging relatively the most at 39%.

X

Makemytrip and Yatra ones are involved in online communities the most, at 51% and 49% respectively.

X

Yahoo preferring travel users complain relatively the most about difficulty in getting connected to the net at 40%.

X

Makemytrip ones appear to be the most demanding online travel users, complaining relatively the most about unsolicited ads and pop-ups (61%), spam/junk mail (65%) and virus/spyware (60%).

X

Makemytrip and Yatra users have clicked noticeably more on the sponsored search ads and the banner ads in the past.

X

While ‘Google’ is the most top of mind website of all among Yatra and Makemytrip preferring travel users (38% and 31% respectively), ‘Yahoo’ is recalled more top of mind by IRCTC ones at 32%. However, when it comes to actual usage, Google is more used by the travel users of all the 3 specialized travel websites – Makemytrip (35%), Yatra (37%) and IRCTC (33%).

X

Yahoo is the most preferred emailing website among users of all the top 5 travel websites (including Google travel users).

19

Online Travel Booking

X

Makemytrip preferring travel users show the highest relative average ownership of multiple email accounts at 3.4. Yahoo ones show the lowest average at 2.8.

X

While Star Plus is the most popular TV channel among the Google, Makemytrip, Yatra and Yahoo preferring travel users (at 23%, 17%, 9% and 8% respectively), AajTak is more preferred by IRCTC ones (at 10%).

X

Times of India is the most popularly read newspaper among users of all 5 travel website. At the same time, The Hindu is also fairly popular among the Yatra and Google ones.

X

While Makemytrip and IRCTC preferring travel users recall ‘Sony’ as the most top of mind brand of all, the ones preferring Yatra, Google and Yahoo recall ‘Nokia’ the most.

20

India Online 2007

Detailed Findings

21

Online Travel Booking

Reading the Graphs & Tables Chart: Age group distribution Age 13-18 years Age 25-35 years Age 46-55 years 36% 31%

Current Year 40%

20%

Age 19-24 years Age 36-45 years Above Age 55 years

13%

11%

6% 2%

Current year base

0% All Users

Base: 25,060

Same series color as the current year graph, showing an increase of 5% in the proportion of 13 to 18 years age group

Change from previous year

Change from PY 10% 5%

5%

1%

2%

1%

0% -5% -10%

-5%

-4%

Base: 25,060(CY), 20,268(PY)

Current year base

Previous year base

22

India Online 2007

A blank in this row means that this attribute was not included in last year’s survey & therefore no “change over previous year” can be presented

Table: Booking travel tickets Website

Makemytrip Yatra*

IRCTC

Fields marked with * means that the field is added this year hence not comparable to last year

Google

Yahoo Rediff

Indiatimes

Travelguru

Travel

Cleartrip*

Yahoo

Indiatimes

All Travel Users

3%

0.9%

26%

18%

-4.1%

-6.5%

9%

9%

2%

13%

21%

17%

15%

4%

4%

11%

16%

-29.2%

-24.0%

-36.0%

-32.2%

-24.2%

-25.0%

5%

6%

77%

3%

2%

10%

-0.1%

0.1%

49%

-3.4%

-2.6%

4%

4%

4%

2%

65%

1%

8%

-2.8%

-9.1%

-2.1%

49%

-5.0%

-1.6%

2%

19%

0.4%

1%

2%

5%

-3.9%

12%

-4.0%

-4.4%

-4.5%

-1.3%

Ebay

Rediff

21%

20%

13%

12%

23%

12%

15%

Google

2%

3%

0.1%

3%

18%

3%

-2.3%

-0.2%

-3.7%

-1.0%

13%

-1.4%

4%

2%

0.6%

2%

4%

3%

3%

1%

0.6%

2%

3%

2%

2%

2%

5%

0.1%

1%

2%

0.4%

0.4%

5%

-1.8%

-0.8%

1%

3%

2%

0.8%

0.3%

2%

2%

3%

2%

0.8%

0.3%

2%

2%

Current year figures

Change from previous year figures

Base: 5,855(CY), 4,128(PY)

Previous year base

Current year base

Table: Popular online travel website

Makemytrip

34%

Yatra

25%

Change from PY -4% -4%

IRCTC

8%

5%

Google

7%

-0%

Yahoo

7%

-4%

Rediff

6%

Indiatimes

2%

0%

Travel Travelguru

2% 1%

1% 0%

Cleartrip

1%

1%

Website

Current Year

Base: 5,855(CY), 4,128(PY)

Change from previous year figures

Current year figures

23

Online Travel Booking

Popularity of Online Travel as an Activity Table 12: Popularity of various internet activities Website

All Users (Proportion)

All Users (In Millions)

Emailing

95%

23.96

Job Search

73%

18.45

Instant messaging

62%

15.55

Check news

61%

15.43

Music

60%

15.08

Chatting

59%

14.92

Check Sports

57%

14.45

E-greetings

57%

14.45

Online games

54%

13.69

Dating/Friendship

51%

12.94

Mobile contents (ring tones / games, etc.)

50%

12.53

Search work related info

49%

12.33

Matrimonial search

48%

12.03

Educational / Learning material

48%

11.98

Screensavers/wallpapers

46%

11.53

Astrology

46%

11.50

Check financial info

45%

11.35

Search for product information

45%

11.20

Social networking / Communities

44%

11.00

Buy travel products

43%

10.90

Share pictures

40%

9.99

Check real estate info

37%

9.21

Check hobby related info

32%

7.93

Check business/Financial news

30%

7.63

Net banking

30%

7.60

Check health & lifestyle info

30%

7.55

Movies

29%

7.40

Check cinema content

28%

6.97

Check / read blogs

27%

6.69

Business/professional networking

26%

6.62

Check personal travel related info

26%

6.47

Buy other than travel products

24%

6.14

Look for Seminar/workshops

24%

6.04

Online bill payment

22%

5.61

Check business travel related info

19%

4.66

Adult content

18%

4.63

Online stock trading

13%

3.30

Net telephony

13%

3.20

Comment on blog post

12%

2.99

Local language website usage

12%

2.92

7%

1.69

Have a blog site of own

Base: 25,060

24

India Online 2007

Table 13: Websites for booking travel products Website

All travel users

Makemytrip

17%

Yatra

16%

IRCTC

15%

Google

11%

Yahoo

8%

Rediff

5%

Indiatimes

3%

Travel

3%

Travelguru

2%

Cleartrip

2%

Base: 7,089

25

Online Travel Booking

Demographic Profile Chart 3: Gender breakup M ale

Current Year 100%

87%

86%

80%

Female 82%

83%

77%

80% 60% 40%

20%

14%

20%

23%

18%

13%

17%

0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 7,089 Chart 1: Gender breakup Change from PY 100%

86%

80% 60% 40% 20% 0%

14% 0% 0%

-20%

14%

11% -11%

9%

4% -4%

-14%

-9%

Base: 7,089(CY), 7,433(PY)

26

India Online 2007

Chart 4: Age group distribution Current Year

Age 13-18 years

Age 19-24 years

Age 25-35 years

60% 45%

44%

22%

40%

39% 38%

38% 34%

40%

32%34%

30%

23% 16%

20%

11%

7%

8%

10%

3%

0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 7,089

Chart 2: Age group distribution Change from PY 60% 34% 38%

40% 20%

4%

3%

11%

0% -20%

-15%

1% -4% -10%

1% -5%

6%

11% 1% -4%

-5%

-1%

-5%

Base: 7,089(CY), 7,433(PY)

27

Online Travel Booking

Chart 5: City class - by population size Current Year

Upto 1 Lakh

1-5 Lakhs

47%

49%

5-10 Lakhs

Above 10 Lakhs

80% 55%

60% 40% 20%

23% 15% 7%

28% 15% 9%

29% 13% 9%

49%

46% 31% 13% 10%

32%

40%

15% 13%

26% 15% 10%

0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 7,089

28

India Online 2007

Chart 6: City class - by market size M etro

Current Year 60% 50%

42%

39% 29%

27%

30%

10%

Emerging Towns

Others

48%

40%

20%

Urban uptowns

14% 11%

16%

40%

39% 29%

29%

42%

35%

31%

18%14%

14%18%

13% 12%

14% 14%

IRCTC

Google

Yahoo

All travel

13%

0% M akemytrip

Yatra

users

Base: 7,089

Chart 3: City class - by market size Change from PY 60% 42%

40% 20% 0% -20%

13% 5% 1%

29% 13%16%

-19%

14% -5%-8%-2%

17% 1% -6%-12%

24%

14% -1%

-4% -11%-10%

-2% -11%

-40%

Base: 7,089(CY), 7,433(PY)

29

Online Travel Booking

Table 14: Top 10 cities Cities Delhi

Mumbai

Bangalore

Hyderabad

Chennai

Kolkata

Pune

Ahmadabad

Lucknow

Coimbatore

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

20%

14%

12%

12%

11%

13%

5%

14%

-3.5%

-8.1%

-1.9%

-2.1%

13%

10%

11%

12%

7%

11%

-3.5%

10%

-4.6%

-2.0%

-8.7%

-4.5%

10%

7%

6%

7%

5%

7%

-0.8%

7%

-3.5%

-4.3%

-5.2%

-2.4%

5%

6%

6%

6%

7%

6%

0.5%

6%

-0.9%

-0.7%

-0.6%

-0.5%

4%

6%

8%

4%

4%

5%

-0.8%

6%

2%

-1.6%

-3.3%

-0.5%

4%

4%

3%

4%

2%

3%

-3.2%

4%

-2.4%

-1.0%

-3.0%

-2.1%

3%

3%

2%

3%

2%

3%

-1.1%

3%

-1.1%

0.4%

-0.9%

-0.9%

2%

2%

2%

0.6%

2%

2%

-0.8%

2%

-0.4%

-0.6%

-0.4%

-0.5%

0.9%

1%

3%

1%

1%

1%

-0.2%

1%

2%

-0.4%

0.4%

0.1%

0.9%

1%

0.7%

0.9%

2%

1%

-0.7%

1%

-0.7%

0.9%

0.8%

-0.2%

Base: 7,089(CY), 7,433(PY)

30

India Online 2007

Chart 7: Region-wise break-ups Current Year

North

East

South

West

60% 46%

42% 40% 25% 20%

35% 27%

13%

24%

22%

43%

40% 29% 22%

13%

10%

Yatra

IRCTC

19% 13%

22%

21% 13%

41%

24%

26% 21% 12%

0% M akemytrip

Google

Yahoo

All travel users

Base: 7,089

Chart 4: Region-wise break-ups Change from PY 60%

42%

40% 20% 0% -20%

1% 3% 5%

24% 22% 13%

-10%

-40%

0% -12%

5%7%

4%-1%7%

6% 7% 5%

-18%

-9%

3% 6% 5% -13%

Base: 7,089(CY), 7,433(PY)

31

Online Travel Booking

Table 15: Preferred language of reading Language English

Hindi

Telugu

Tamil

Marathi

Malayalam

Kannada

Gujarati

Bengali

Oriya

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

60%

44%

49%

45%

33%

47%

3%

44%

-14.1%

-19.4%

-25.2%

-14.3%

15%

16%

19%

14%

18%

16%

-4.1%

16%

6%

-3.6%

-5.3%

-0.3%

4%

6%

6%

8%

6%

6%

2%

6%

4%

5%

4%

4%

3%

9%

7%

7%

7%

6%

-2.5%

9%

5%

6%

4%

3%

3%

3%

4%

5%

5%

4%

-0.4%

3%

0.5%

3%

3%

1%

3%

3%

3%

5%

7%

4%

-3.2%

3%

-1.4%

-0.2%

6%

-0.3%

2%

3%

3%

2%

6%

3%

0.1%

3%

-0.2%

0.3%

5%

1%

4%

5%

3%

2%

4%

3%

3%

5%

1%

0.5%

2%

2%

2%

3%

3%

3%

3%

3%

-1.1%

3%

1%

0.8%

1%

0.9%

1%

0.9%

1%

4%

6%

2%

1%

0.9%

0.9%

2%

6%

1%

Base: 7,089(CY), 7,433(PY)

32

India Online 2007

Socio-Economic Profile Chart 8: Socio economic classification SEC A

Current Year

SEC B

SEC C

SEC D

SEC E

50% 40% 40%35%

35% 32%

30% 31%

30%

21%

20%

13% 9%

10%

19%

12% 6%

3%

22%

14%

10% 4%

32% 30%

32%

27% 27% 24%

18% 18%

20% 12%

10%

8%

6%

0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 7,089

Chart 5: Socio economic classification Change from PY 31% 30%

40% 20% 0% -20%

9% 0% 3% 0%

21% 12% 6% 3%

-11%

13% 4%

10% 1%

-2% -1% -3% -9%

14% 1% -3%

-15%

3%

6% -1%

1%

-3% -4%

-15%

Base: 7,089(CY), 7,433(PY)

33

Online Travel Booking

Chart 9: Highest educational qualification College but not Graduate

Current Year

Graduate & above - general stream

60%

Graduate & above - professional stream 40% 35%

40%

20%

41% 34% 33%

27%

28%

20%

19%

16%

32%

39%

37%

36%

30% 23%

22%

21%

0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 7,089

Chart 6: Highest educational qualification Change from PY 34%

40% 30% 20%

13%

19% 9%

4%

10% 0% -10%

33%

3% -1%

-7%

4%

5%

13%

7%

1% 0% -2%

0%

-5%

Base: 7,089(CY), 7,433(PY)

34

India Online 2007

Chart 10: Occupational break up Unemployed

Current Year

Employed

75%

80%

75% 64%

60% 40%

67%

61% 47%

53%

39%

36% 25%

33%

25%

20% 0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 7,089

Chart 7: Occupational break up Change from PY 80%

64%

60%

36%

40% 20%

9%

14%

14%

13%

6%

0% -20%

-9%

-14%

-14%

-13%

-6%

Base: 7,089(CY), 7,433(PY)

35

Online Travel Booking

Chart 11: Function / field of occupation IT/SW

Current Year 60%

M ARCOM

Finance

55%

50%

Others

53%

53%

52%

46%

40% 25% 20%

22%

15% 10%

24% 9%

22% 15% 8%

Yatra

IRCTC

23%

22% 16% 9%

11%

13%

20% 19% 9%

0% M akemytrip

Google

Yahoo

All travel users

Base: 4,711

Chart 8: Function / field of occupation Change from PY 60% 40% 20%

9%3%

46% 24% 22% 9%

0% -20%

-6%

2%-1% 1% -1%

-6%

4%

3%

-2% -5%

13% -1% -2% -11%

5%1% -3%

-3%

Base: 4,711(CY), 6,609(PY)

36

India Online 2007

Chart 12: Head of the household Current Year

Head of the household

Not head of the household

80% 60%

50% 50%

55%

63%

45% 37%

40%

59%

58% 42%

50%

50%

41%

20% 0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 7,089

Chart 9: Head of the household Change from PY 55%

60% 40% 20%

45%

38%

22%

22%

25% 12%

0% -20% -40%

-22%

-38%

-22%

-12% -25%

Base: 7,089(CY), 7,433(PY)

37

Online Travel Booking

Economic Profile Chart 13: Monthly family income Current Year

Upto Rs. 10K

10-30K

30-50K

Above 50K

60% 44% 40%

20%

47%

37% 23% 20% 20%

43% 41%

43%

27%

26% 15% 16%

13%13%

41%

35%

31% 15% 13%

8%14%

10% 7%

0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 6,158

Chart 10: Monthly family income Change from PY 60%

44%

40%

15% 15%

20% 0%

26% 16%15%

1%

12% 7% 5%

2%

-3% -3%

-20% -40%

4%

-31%

-23%

7% 9% 4% -20%

5%

6%7%

-17%

Base: 6,158(CY), 7,433(PY)

38

India Online 2007

Chart 14: Most expensive vehicle owned by the household Current Year 60%

40%

2 Wheeler

50%

4 Wheeler 47%

42% 38%

34%

27% 25%

19% 13%

43%

38% 30%

20%

Don't own a vehicle

41% 34%

27% 20%

18%

14%

0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 7,089

Chart 11: Most expensive vehicle owned by the household Change from PY 60% 40%

31%

42% 38% 14%

20%

5% 2%

6%

2%

8% 4%

8% -1%

0% -20%

-14% -17%

-8%

-8% -17%

-9%

Base: 7,089(CY), 7,433(PY)

39

Online Travel Booking

Chart 15: Ownership of credit cards (individually) Current Year

Don't own a credit card 74%

80% 60%

Own a Credit Card

53%

59%

47%

72% 59%

54% 46%

41%

41%

40%

26%

28%

Google

Yahoo

20% 0% M akemytrip

Yatra

IRCTC

All travel users

Base: 7,089

Chart 12: Ownership of credit cards (individually) Change from PY 80% 40%

59% 31%

41% 17%

14%

14%

6%

0% -40%

-17%

-14%

-6%

-14%

-31%

Base: 7,089(CY), 7,433(PY)

40

India Online 2007

Table 16: Household asset ownership Assets

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

97%

96%

93%

91%

93%

94%

6%

96%

3%

7%

2%

4%

95%

92%

93%

91%

88%

92%

8%

92%

4%

6%

11%

5%

Bank Account*

91%

85%

89%

78%

81%

85%

Fridge

90%

82%

81%

70%

74%

79%

16%

82%

8%

-6.4%

6%

5%

86%

80%

75%

68%

71%

76%

10%

80%

-6.2%

-13.4%

-7.4%

-4.2%

82%

77%

73%

64%

65%

72%

36%

77%

19%

13%

19%

20%

Camera*

81%

71%

70%

62%

67%

70%

Life Insurance

74%

67%

72%

56%

61%

66%

8%

67%

12%

-4.1%

0.2%

5%

77%

69%

63%

57%

62%

66%

17%

69%

-1.4%

-9.8%

-7.7%

-0.5%

74%

66%

65%

51%

50%

62%

34%

66%

19%

-2.7%

5%

16%

71%

64%

62%

55%

59%

60%

19%

64%

4%

-10.5%

18%

3%

Music System/DVD/MP3*

73%

64%

59%

50%

55%

60%

Home

68%

64%

59%

55%

57%

60%

-5.2%

64%

-9.9%

-21.5%

-8.8%

-9.8%

57%

46%

46%

31%

31%

44%

26%

46%

15%

-9.1%

7%

14%

51%

44%

39%

30%

27%

39%

22%

44%

8%

-3.3%

-1.7%

7%

Fixed Deposits*

52%

41%

39%

30%

32%

39%

Air Conditioner

44%

34%

24%

24%

24%

30%

24%

34%

4%

-5.3%

9%

9%

42%

33%

24%

21%

23%

29%

19%

33%

3%

-7.2%

8%

8%

37%

29%

28%

16%

20%

27%

12%

29%

5%

-13.5%

-3.1%

3%

Demat Account*

36%

31%

27%

16%

21%

26%

Video Camera*

34%

26%

18%

19%

22%

24%

Share of Companies*

31%

28%

25%

13%

20%

24%

IPod*

19%

16%

12%

8%

10%

14%

6%

7%

8%

7%

11%

7%

-16.8%

7%

-18.7%

-25.7%

-16.2%

-20.6%

Color TV Mobile Phone

Cable TV connection/DTH Computer/Laptop

Landline Phone Debit Card Washing Machine

Credit Card Medical Insurance/CGHS

Microwave Mutual Funds

Chit Fund Deposits

Base: 7,089(CY), 7,433(PY)

41

Online Travel Booking

Chart 16: Current loan liabilities Current Year

Home Loan

Car Loan

Personal Loan

60% 41%

43%

40% 23%25%

24% 15%

20%

45%

41%

42%

43%

29% 11%

17% 10%

19% 9%

23% 14%

0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 7,089

42

India Online 2007

Net Usage Status Chart 17: Years of experience in using internet Up to 1 year

Current Year 100%

1-2 years

84%

80%

79%

71%

M ore than 2 years

73%

70% 63%

60% 40% 20%

8%

14% 15%

9%

17% 13%

9% 12%

17% 20%

13% 14%

0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 7,089

Chart 13: Years of experience in using internet Change from PY 80%

71%

60% 40%

18%

20%

15% 14%

15%

-20%

6%

-1%

0% -13% -5%

-8% -7%

-5%

0%

9%

4% -4%

-7%-2%

Base: 7,089(CY), 7,433(PY)

43

Online Travel Booking

Chart 18: Place of accessing internet Home

Current Year 100% 80%

83%

80% 72%

76%

60%

Place of work (office / school / college)

51%

44%

84% 63% 49%

80%

83% 56%

54%

60%

Cyber cafe

82% 64%

50%

48%

40% 20% 0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 7,089

Chart 14: Place of accessing internet Change from PY 100%

80%

80% 60% 40% 20% 0%

72% 29% 12%

51% 23% 21% 16%

2%

3%

2%

12%

13% 6% 4%

19% 15%

5%

Base: 7,089(CY), 7,433(PY)

44

India Online 2007

Chart 19: Type of internet connection at home Regular Dial Up

Current Year 80%

73%

73%

Broadband 72%

66%

Others

65%

71%

60% 40% 20%

15%

9%

12%

11%

15% 7%

17%

12%

18%

11%

15%

10%

0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 4,597

Chart 15: Type of internet connection at home Change from PY 73%

80% 60% 40%

22%

20%

12%

11%

17% 4% 4% 1%

0% -20%

-11%

-6%

-13%

-2%

11%0% -11%

16% 1% -12%

Base: 4,597(CY), 4,973(PY)

45

Online Travel Booking

Chart 20: Type of internet connection at office Regular Dial Up

Current Year 80%

66%

Broadband

66%

65%

64%

Others

64% 56%

60% 40% 20%

20%

17% 5%

4%

13%

8%

10%

7%

8%

12%

6%

15%

0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 5,844

Chart 16: Type of internet connection at office Change from PY 80%

64%

60% 40% 20%

7% 9%

17% 5%

1%

0% -20%

-8%

-5%

4%

4% -4%

8% -4%

-10% -12%

0% 5% -6%

Base: 5,844(CY), 5,401(PY)

46

India Online 2007

Chart 21: Service provider subscribed to at home Current Year

VSNL / Tata

BSNL/Sancharnet

Airtel/Bharti 38%

37%

40% 32%

32%

32%

35%

30% 19%

20% 10%

12%

10%

19%

16% 11%

10%

18%

16%

16%

10%

9%

0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 4,597

Chart 17: Service provider subscribed to at home Change from PY 40%

32%

30%

16%

20% 10% 0% -10%

2%

3%

12%

-9%

-20%

0%

10% 0%

10% -1%

4% -3%

-4%

7% -1% -4%

-13%

Base: 4,597(CY), 5,083(PY)

47

Online Travel Booking

Chart 22: Service provider subscribed to at office Current Year

VSNL / Tata

BSNL/Sancharnet

Airtel/Bharti

40% 29% 24% 20%

24%

25%

19% 12%

18% 12%

15%

27%

27% 17%

17% 14% 10%

14%

12%

12%

0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 5,844

Chart 18: Service provider subscribed to at office Change from PY 25%

30% 20% 10% 0% -10%

12% 6%

1% -2%

-20%

18% 5% 5%

3% 3%

1% 4%

-2% -8%

-3% -5% -12%

-6%

Base: 5,844(CY), 5,397(PY)

48

India Online 2007

Net Usage Dynamics Chart 23: Frequency of accessing internet from home At least once daily Less than once a week

Current Year 100%

89%

86%

87%

Weekly, but not daily 87%

87%

83%

80% 60% 40% 20%

11% 1%

0%

M akemytrip

12% 1%

Yatra

16%

12%

12%

1%

2% IRCTC

12% 1%

1%

Google

Yahoo

All travel users

Base: 4,462

Chart 19: Frequency of accessing internet from home Change from PY 100%

87%

50% 8% 0%

-2%

12%

-6%

-50%

1%

10%

18% -1%

-10%

0%

4%

-1% -3%

-18%

10%

-1%

-9%

Base: 4,462(CY), 5,078(PY)

49

Online Travel Booking

Chart 24: Frequency of accessing internet from office At least once daily Less than once a week

Current Year 100%

94%

91%

91%

Weekly, but not daily

86%

90%

85%

80% 60% 40% 20%

8%

5%

1%

1%

0%

M akemytrip

Yatra

12%

7% 2%

IRCTC

10%

Google

9% 5%

2%

Yahoo

2% All travel users

Base: 5,368

Chart 20: Frequency of accessing internet from office Change from PY 100%

91%

50% 7% 0%

-1%

8%

1%

-5%

1% -1% 0%

3% 0% -3%

3%

0%

0% 0%

0%

-3%

-50%

Base: 5,368(CY), 5,242(PY)

50

India Online 2007

Chart 25: Time of the day accessing internet from home Current Year 60%

9.00 AM -6.00 PM

58%

55%

6.00 PM - 12.00 M idnight

Throughout the Day

55%

55%

52%

49%

40%

20%

17%

16%

12%

20%

20%

21%

25% 22%

18%

19%

21% 16%

0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 4,375

Chart 21: Time of the day accessing internet from home Change from PY 55%

60% 40% 20%

11% 5%

16%

20%

11% 0%

0% -20%

-11%

-7%

5%

4%

-15%

9%

2% 6%

1% -11%

-9%

Base: 4,375(CY), 4,982(PY)

51

Online Travel Booking

Chart 26: Time of the day accessing internet from office Current Year

9.00 AM -6.00 PM

6.00 PM - 12.00 M idnight

80%

64% 55%

60%

54% 36%

33%

40%

52%

48%

42%

45%

20%

Throughout the Day

34%

33% 24% 16%

10%

10%

8%

M akemytrip

Yatra

IRCTC

9%

11%

Yahoo

All travel

0% Google

users

Base: 5,377

Chart 22: Time of the day accessing internet from office Change from PY 60%

55%

40%

33% 18%

20% 0% -20%

10% -5% -13%

8%

9%

-2% -4%

3%

2%

-3%

5% -1%

1% -3%

-11%

Base: 5,377(CY), 5,269(PY)

52

India Online 2007

Chart 27: Duration of PC usage from home Current Year 80%

68%

Light users

M edium users 68%

64%

40% 20%

21% 11%

27%

24% 12%

20%

64%

62%

56%

60%

Heavy users

24%

17%

11%

22% 14%

13%

0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 4,757

Chart 23: Duration of PC usage from home Change from PY 80%

64%

60% 40% 20% 0%

24% 3% 0% -3%

12%

-20%

2%

3% -5%

-1%

2%

6% -1%

-1% -5%

-1%

3% -2%

Base: 4,757(CY), 5,554(PY)

53

Online Travel Booking

Chart 28: Duration of internet usage from home Current Year

Light users

M edium users

Heavy users

60% 44% 40%

44%

31% 25%

37% 34% 29%

42% 34% 32% 35%

35%

33%

39% 35% 26%

25%

21%

20%

0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 4,422

Chart 24: Duration of internet usage from home Change from PY 37% 34% 29%

40% 20%

10%

0% -7% -3% -20%

19% 3%

11%

9%

3% -6%

-7%

-11%

-5% -6%

-4%

-5%

Base: 4,422(CY), 4,955(PY)

54

India Online 2007

Chart 29: Duration of PC usage from office Current Year

Light users

M edium users

Heavy users

80% 58% 60%

51%

45% 37%

40% 20%

53%

52%

49%

20%22%

26% 25%

22%26%

28% 19%

19%

26% 23%

0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 5,515

Chart 25: Duration of PC usage from office Change from PY 60%

49%

40% 20%

12%

0% -20%

-9%

26% 25%

-3%

5% -4%

1% -1%

0%

11%

-5% 1% -1%

-1% -6%

-1%

Base: 5,515(CY), 5,476(PY)

55

Online Travel Booking

Chart 30: Duration of internet usage from office Current Year

Light users

Medium users

Heavy users

60% 40% 40%

39%

35%

35%

39%

41%

35%

30%

27%

Yatra

IRCTC

22%

44%

42%

34%

27%31%

29%

28%

26%

20%

0% Makemytrip

Google

Yahoo

All travel users

Base: 5,269

Chart 26: Duration of internet usage from office Change from PY 35%

40% 20%

35% 30%

12% 7%

8%

1%

0% -20%

-3% -8%

-3% -4%

-2%

-5%

5%

5% -4%

-3% -6%

Base: 5,269(CY), 5,142(PY)

56

India Online 2007

Chart 31: Time spent by internet users on watching TV Light users

Current Year

M edium users

Heavy users

60% 43%45%

44%43%

42% 45%

46%

40%

20%

13%

43%

43%

37% 20%

14%

13%

13%

44% 40%

14%

0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 6,384

Chart 27: Time spent by internet users on watching TV Change from PY 60%

44% 43%

40%

13%

20% 0%

2% -1% -1%

-20%

7%

1% 2% -3%

-5% -2%

6%

2% -9%

4% -1% -4%

Base: 6,384(CY), 6,851(PY)

57

Online Travel Booking

Chart 32: Time spent by internet users on reading newspaper Light users

Current Year 60%

47%

44%46%

41%

40%

20%

11%

M edium users

42% 46%

12%

46%41%

Heavy users

49% 39%

13%

12%

45%

43%

13%

12%

0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 6,518

Chart 28: Time spent by internet users on reading newspaper Change from PY 50%

41% 47%

33%

30%

10%

10%

33%

32% 12%

10%

11%

28%

21%

11%

10%

-10% -30% -50%

-43%

-43%

-31% -43%

-39%

Base: 6,518(CY), 7,014(PY)

58

India Online 2007

Chart 33: Time spent by internet users on listening to radio Light users

Current Year 80%

76%

M edium users 76%

74%

72%

Heavy users 73% 67%

60% 40% 18%

17%

20%

19%

11%

7%

22%

16%

6%

19%

11%

8%

9%

0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 4,439

Chart 29: Time spent by internet users on listening to radio Change from PY 80%

72%

60% 40% 20%

17% 11%

5% 1%

0% -20%

-6%

11%

7%-1% -7%

3%

-14%

15% -9% -6%

7% -2%

-5%

Base: 4,439(CY), 4,646(PY)

59

Online Travel Booking

Preferred Net Activities Table 17: Popularity of various internet activities Website

Yatra*

IRCTC

98%

97%

98%

93%

91%

96%

2%

97%

2%

-2.7%

-7.2%

0.4%

82%

87%

80%

93%

92%

87%

31%

87%

30%

41%

36%

36%

77%

82%

74%

92%

92%

84%

20%

82%

21%

40%

35%

31%

77%

82%

71%

93%

93%

82%

41%

82%

31%

45%

50%

42%

70%

77%

68%

91%

92%

80%

32%

77%

32%

58%

61%

46%

71%

78%

67%

91%

97%

79%

20%

78%

18%

46%

53%

30%

66%

75%

62%

90%

91%

77%

26%

75%

25%

57%

54%

41%

63%

74%

61%

89%

95%

76%

67%

73%

58%

89%

87%

75%

51%

73%

42%

79%

73%

59%

60%

70%

60%

87%

87%

73%

44%

70%

44%

67%

67%

57%

61%

71%

58%

87%

90%

73%

38%

71%

30%

58%

69%

45%

59%

65%

51%

87%

92%

70%

24%

65%

17%

47%

54%

36%

Educational / Learning material

56%

63%

56%

91%

89%

70%

7%

63%

-0.5%

42%

35%

17%

Social networking / Communities*

60%

65%

51%

86%

86%

69%

57%

62%

46%

83%

85%

65%

47%

62%

37%

73%

70%

55%

70%

65%

67%

60%

61%

65%

19%

65%

7%

-4.8%

-2.8%

6%

65%

69%

58%

65%

69%

63%

17%

69%

7%

11%

19%

12%

73%

63%

76%

47%

40%

61%

Emailing

Job Search

Check news

Instant messaging

Check Sports

Music

Online games Mobile contents (ring tones / games, etc.)* Check financial info

Matrimonial search

Dating/Friendship

Astrology

Check real estate info

E-greetings

Chatting

Buy travel products

Google

Yahoo

All travel users

Makemytrip

44%

63%

46%

20%

6%

32%

Search work related info

63%

57%

55%

53%

49%

55%

12%

57%

8%

-7.0%

-3.5%

4%

Search for product information

58%

51%

53%

47%

40%

51%

23%

51%

14%

14%

9%

14%

Screensavers/wallpap ers

50%

49%

46%

49%

54%

49%

4%

49%

-1.6%

7%

0.0%

2%

60

India Online 2007

Share pictures

Net banking

50%

47%

20%

47%

52%

42%

41%

44%

46%

45%

7%

3%

15%

10%

46%

31%

26%

40%

31%

42%

21%

8%

8%

16%

Check business/Financial news* Check personal travel related info

45%

40%

38%

28%

29%

38%

51%

38%

41%

26%

22%

37%

33%

38%

22%

4%

5%

19%

Check health & lifestyle info

39%

35%

33%

30%

34%

36%

7%

35%

-2.7%

-5.8%

-7.7%

1%

Check hobby related info

43%

37%

31%

34%

34%

36%

30%

37%

19%

24%

24%

24%

34%

40%

30%

33%

36%

34%

Business/professional networking

37%

36%

34%

31%

28%

33%

25%

36%

20%

11%

20%

20%

Buy other than travel products*

45%

38%

37%

19%

17%

33%

34%

37%

26%

29%

33%

33%

7%

37%

0.7%

9%

2%

8%

35%

31%

28%

32%

32%

32%

39%

37%

38%

21%

18%

32%

26%

37%

22%

-0.1%

9%

17%

Look for Seminar/workshops

30%

27%

26%

29%

32%

28%

8%

27%

7%

4%

18%

9%

Check business travel related info*

38%

29%

24%

21%

19%

27%

20%

21%

19%

20%

24%

21%

13%

21%

7%

6%

15%

11%

24%

25%

20%

14%

15%

20%

12%

25%

6%

4%

-2.1%

6%

20%

17%

16%

16%

13%

18%

Movies*

Check cinema content

Check / read blogs*

Online bill payment

Adult content

Online stock trading

Net telephony Comment on blog post* Local language website usage Have a blog site of own*

7%

17%

5%

4%

-2.7%

7%

17%

17%

12%

15%

16%

16%

10%

13%

17%

16%

14%

14%

-43.0%

13%

-31.3%

-40.5%

-39.7%

-35.8%

11%

9%

6%

9%

6%

8%

Base: 7,089(CY), 7,433(PY)

61

Online Travel Booking

Chart 34: Professional activities Current Year

100%

Emailing - work related

92%

87% 82%

87% 77%

80%

82%

Job Search 93% 93% 85%

89% 80%

Instant messaging

92% 83%

93%

88% 87% 82%

71%

60% `

40% 20% 0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 7,089

Chart 30: Professional activities Change from PY 100% 80% 60% 40% 20% 0% -20%

87% 87% 82%

41% 31% 6%

50% 30% 31% 3%

41% 45%

36%

36%

42%

1%

0% -11%

Base: 7,089(CY), 7,432(PY)

62

India Online 2007

Chart 35: Personal activities Current Year 100% 80% 60%

Emailing - personal

94%

92%

70% 61%

Dating/Friendship 91% 89% 87%

95%

77% 71%

Check Sports

92% 90% 86%

91% 73%

68%

80%

58%

40% 20% 0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 7,089

Chart 31: Personal activities Change from PY 100%

58%

38%

50% 0%

92% 71%77%

69%

30% 32%

32% 4%

58%

4%

61%

45% 46% 1%

-4%

-9%

-50%

Base: 7,089(CY), 7,433(PY)

63

Online Travel Booking

Chart 36: Downloading activities M usic

Current Year

Online games

M obile contents (ring tones/games)

100% 80% 60%

71% 66% 63%

78%75% 74%

M akemytrip

Yatra

91% 90% 89%

97% 95% 91%

Google

Yahoo

67% 62% 61%

79% 77% 76%

40% 20% 0% IRCTC

All travel users

Base: 7,089

Chart 32: Downloading activities Change from PY 78%

80%

75%

74%

60% 40% 20%

26%

39%

20%

31% 25% 18%

57% 54% 46%

69% 53%

54% 41%

48%

30%

0%

Base: 7,089(CY), 7,430(PY)

64

India Online 2007

Chart 37: E-commerce related activities Current Year

E-greetings

Check real estate info

100% 80% 60%

70% 67% 57%

66% 74% 62%

M akemytrip

Yatra

89% 84%

67% 59% 46%

Check financial info

60%

85%

87%

61%

75% 65% 66%

40% 20% 0% IRCTC

Google

Yahoo

All travel users

Base: 7,056

Chart 33: E-commerce related activities Change from PY 100% 80% 60% 40% 20% 0% -20%

47%

52%

66% 74% 62%

19%

79% 73%

73% 70%

43% 37% 8%

56%

60%

6% -5%

-3%

Base: 7,056(CY), 7,429(PY)

65

Online Travel Booking

Chart 38: Online shopping Current Year 80%

Buyers

70%

Non-Buyers

71%

61%

60%

44% 39%

40%

42%

38%

29%

31%

58%

62%

56%

20% 0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 7,433

Chart 34: Online shopping Change from PY 80% 60% 40% 20% 0% -20% -40% -60%

61% 38%

39%

42% 11% -11%

-38%

16%

-16%

28%

-29%

-42%

Base: 7,433(CY), 7,433(PY)

66

India Online 2007

Chart 39: Blogging activities Check / read blogs Have a blog site of own

Current Year 80% 60% 40%

40%

35%

20% 20%

11%

68%

64%

61%

65%

15%

9%

6%

Yatra

IRCTC

19% 9%

64%

63%

38%

37%

32%

20%

Comment on blog post None of the above

38%

21% 6%

19% 8%

0% M akemytrip

Google

Yahoo

All travel users

Base: 7,089

67

Online Travel Booking

Chart 40: Member of an online community Current Year 60%

Not a member of any online community M ember of an online community 57%

49% 51%

51% 49%

M akemytrip

Yatra

59%

56% 43%

44%

55% 41%

45%

40% 20% 0% IRCTC

Google

Yahoo

All travel users

Base: 7,089

68

India Online 2007

Table 18: Membership by type of online community Type of Community

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Not a member of any online community

49%

51%

57%

56%

59%

55%

Alumni & Schools

12%

9%

8%

6%

4%

8%

Computers & Internet

4%

8%

6%

8%

6%

6%

Romance & Relationships

5%

5%

4%

4%

4%

5%

Business / Professional community

6%

4%

3%

3%

2%

4%

Music

2%

4%

4%

3%

5%

3%

Games

3%

4%

2%

2%

2%

3%

Schools & Education Individuals

2% 3%

2% 2%

3% 2%

3% 2%

4% 2%

2% 2%

Arts & Entertainment

1%

3%

1%

2%

0.9%

2%

Base: 7,089

69

Online Travel Booking

Table 19: Most used local language websites (other than English) Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Hindi

21%

24%

23%

15%

20%

20%

Tamil

13%

25%

21%

12%

5%

17%

Malayalam

10%

7%

10%

25%

15%

15%

Telugu

14%

17%

15%

22%

7%

14%

Marathi

10%

12%

10%

12%

5%

10%

3%

3%

10%

4%

18%

7%

Bengali

12%

6%

5%

2%

12%

6%

Gujarati

6%

4%

2%

0.9%

10%

4%

Konkani

10%

0.0%

0.0%

0.0%

0.0%

1%

2%

0.0%

2%

0.0%

0.9%

0.8%

Kannada

Oriya

Base: 844

70

India Online 2007

Table 20: Online activities desired in other languages Activity

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Email

57%

62%

63%

63%

68%

64%

Chatting

44%

51%

45%

55%

51%

49%

Entertainment

44%

48%

46%

50%

51%

48%

Online news

31%

34%

38%

37%

37%

36%

Search

35%

35%

33%

37%

39%

36%

Online learning / education

29%

34%

33%

39%

37%

34%

Astrology

26%

24%

27%

28%

25%

26%

Online shopping

25%

23%

25%

23%

21%

23%

Travel related

25%

24%

24%

20%

18%

23%

Matrimony

16%

16%

15%

18%

22%

17%

Blog

16%

16%

11%

13%

11%

14%

Not Interested

25%

20%

19%

16%

15%

19%

Base: 7,089

71

Online Travel Booking

Chart 41: Problems faced while surfing the internet Current Year 80% 60%

65% 63% 60%

Slow website opening

61% 59% 58%

62% 56% 55%

Spam / junk mails

62%

55% 49%

Virus / spyware

64% 39%

48%

62% 55% 55%

40% 20% 0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 7,089

72

India Online 2007

Table 21: Preferred websites - emailing Website Yahoo

Gmail

Rediff

Hotmail

Indiatimes

Sify

Sancharnet/BSNL*

VSNL

Lycos*

AOL*

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

45%

55%

52%

54%

75%

52%

14%

55%

13%

13%

36%

13%

24%

24%

20%

27%

8%

22%

11%

24%

6%

19%

0.5%

9%

19%

14%

20%

14%

8%

17%

3%

14%

2%

2%

-0.1%

0.3%

10%

5%

4%

4%

4%

6%

-10.8%

5%

-5.9%

-20.6%

-11.1%

-7.9%

0.9%

0.6%

0.8%

0.2%

0.5%

1%

-13.6%

0.6%

-11.7%

-11.4%

-19.4%

-11.0%

0.8%

0.9%

1%

0.3%

1%

1%

-2.8%

0.9%

-2.5%

-1.7%

-9.7%

-2.9%

0.6%

0.4%

0.9%

0.1%

3%

0.7%

0.9%

0.2%

0.2%

0.6%

0.6%

0.4%

-0.2%

0.2%

-1.0%

0.3%

0.0%

-0.6%

0.1%

0.5%

0.1%

0.1%

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Base: 7,089(CY), 7,433(PY)

73

Online Travel Booking

Chart 42: Multiple user shares of email websites Current Year 100% 80%

Gmail 90%

91% 66% 65%

70% 59%

60%

Rediff

95%

92%

90% 64% 66%

Yahoo

66% 61% 47% 37%

90% 63% 61%

40% 20% 0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 7,089

Chart 35: Multiple user shares of email websites Change from PY 100% 80%

66%

60% 40% 20% 0%

91% 65%

40% 16%

6%

24%

17% 2%

30% 10%

1%

14%

3% 4%

27% 10%

4%

Base: 7,089(CY), 7,433(PY)

74

India Online 2007

Chart 43: Number of email accounts and average per capita email ids Current Year

2 email ids

3 email ids

4 email ids

40% 27% 20%

20%

20%

26% 25%

33%

32% 23%

18%

18%

20%

20%

28% 24%

28% 18%

23% 19%

0% M akemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Base: 7,089

Chart 36: Number of email accounts and average per capita email ids Change from PY 30% 20% 10%

26% 25% 18% 5%

5% 4%

3%

0%

2%

10% 4%

6% 0%

5%

-2%

-10% -20%

10%

-4% -12%

-18%

Base: 7,089(CY), 7,433(PY)

75

Online Travel Booking

Most Used Websites Table 22: Top of mind unaided recall - all websites Website Google

Yahoo

Rediff

Orkut

Gmail*

Hotmail

Indiatimes

Contest2win*

Funmaza*

Moneycontrol

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

32%

38%

28%

53%

13%

31%

12%

38%

-0.3%

28%

-7.6%

7%

24%

30%

32%

21%

58%

29%

-7.9%

30%

-0.3%

-8.2%

4%

-6.4%

12%

8%

12%

6%

6%

11%

2%

8%

2%

-0.5%

3%

1%

3%

2%

1%

3%

4%

4%

3%

2%

0.9%

2%

3%

4%

3%

3%

4%

2%

1%

3%

3%

0.9%

1%

0.3%

1%

2%

-0.9%

0.9%

-3.3%

-12.7%

-3.5%

-4.0%

1%

2%

0.9%

0.3%

0.7%

1%

-9.0%

2%

-5.7%

-9.0%

-2.1%

-5.3%

0.2%

0.7%

0.2%

0.0%

0.3%

0.7%

4%

0.0%

0.0%

0.0%

0.0%

0.7%

0.9%

0.3%

0.0%

0.1%

0.0%

0.6%

0.5%

0.3%

-1.7%

-0.1%

-0.1%

-0.3%

Base: 6,946(CY), 7,409(PY)

76

India Online 2007

Table 23: Most used website - all websites Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Google

35%

37%

33%

55%

10%

32%

Yahoo

19%

25%

26%

19%

69%

26%

Rediff

12%

8%

13%

6%

5%

11%

Orkut

4%

6%

4%

4%

5%

6%

Gmail

4%

4%

4%

4%

1%

4%

Hotmail

3%

0.8%

0.8%

0.8%

1%

2%

Indiatimes

0.6%

0.6%

0.5%

0.3%

0.3%

1%

Moneycontrol

0.9%

1%

0.3%

0.1%

0.0%

0.6%

Sify

0.0%

0.5%

0.2%

0.9%

0.0%

0.6%

1%

0.5%

0.1%

0.0%

1%

0.5%

Icicibank

Base: 7,045

77

Online Travel Booking

Table 24: Info search (English) Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Google

86%

77%

81%

90%

36%

72%

Yahoo

5%

11%

5%

4%

58%

11%

English

2%

3%

3%

0.0%

1%

3%

Rediff

0.3%

1%

1%

1%

2%

3%

MSN

0.1%

2%

0.9%

0.2%

0.9%

1%

Wikipedia

1%

0.7%

1%

0.5%

0.2%

0.8%

Dictionary

0.5%

1%

1%

0.0%

0.0%

0.7%

Sify

0.2%

0.1%

0.8%

0.0%

0.0%

0.6%

Indiatimes

0.1%

0.3%

0.0%

0.3%

0.0%

0.6%

BBC

0.0%

0.0%

0.0%

3%

0.0%

0.6%

Base: 5,509

78

India Online 2007

Table 25: Info search (local language) Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Google

74%

65%

69%

93%

80%

73%

Manoramaonline

0.0%

3%

0.4%

2%

5%

2%

Guruji

2%

6%

1%

0.0%

0.0%

2%

Kerala

4%

0.3%

0.1%

3%

0.0%

2%

Webduniya

2%

0.3%

3%

0.1%

0.1%

1%

Khoj

0.6%

3%

2%

0.5%

0.2%

1%

MSN

0.0%

0.0%

0.4%

0.0%

0.8%

1%

3%

0.2%

2%

0.0%

0.0%

1%

Webulagam

0.7%

0.9%

0.9%

0.0%

0.2%

0.8%

Chennaionline

0.2%

3%

1%

0.0%

0.0%

0.6%

Eenadu

Base: 3,038

79

Online Travel Booking

Table 26: Job search Website Naukri

Monster

Timesjobs

Google

Yahoo

Rediff

Indiatimes

Jobsahead

Freshersworld

Jobs

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

46%

40%

47%

24%

22%

38%

-5.0%

40%

-5.7%

-20.9%

-6.7%

-11.2%

30%

29%

23%

16%

25%

26%

-0.7%

29%

2%

-2.5%

11%

5%

12%

18%

14%

12%

8%

13%

6%

18%

8%

11%

0.3%

7%

0.8%

5%

2%

31%

5%

6%

0.0%

5%

-2.0%

18%

4%

3%

0.4%

0.8%

2%

3%

27%

4%

0.2%

0.8%

1%

1%

2%

0.8%

0.5%

0.1%

2%

0.7%

2%

2%

0.1%

0.1%

0.3%

-1.0%

0.1%

-2.4%

1%

1%

0.4%

1%

2%

2%

0.9%

1%

-0.5%

-1.7%

-0.8%

-0.7%

2%

0.2%

1%

2%

0.1%

1%

-4.3%

0.2%

-4.2%

-2.1%

-13.8%

-4.0%

0.4%

0.3%

0.9%

1%

2%

1%

0.2%

0.3%

-0.3%

-4.1%

0.9%

0.3%

1%

0.8%

0.7%

0.8%

0.3%

1%

1%

0.8%

-0.2%

0.5%

0.1%

0.6%

Base: 6,130(CY), 6,285(PY)

80

India Online 2007

Table 27: Booking travel tickets Website Makemytrip

Yatra*

IRCTC

Google

Yahoo

Rediff

Indiatimes

Travel

Travelguru*

Cleartrip*

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

100%

0.0%

0.0%

0.0%

0.0%

17%

0.0%

0.0%

0.0%

0.0%

0.0%

7%

0.0%

100%

0.0%

0.0%

0.0%

16%

0.0%

0.0%

100%

0.0%

0.0%

15%

0.0%

0.0%

0.0%

0.0%

0.0%

-25.9%

0.0%

0.0%

0.0%

100%

0.0%

11%

0.0%

0.0%

0.0%

0.0%

0.0%

6%

0.0%

0.0%

0.0%

0.0%

100%

8%

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

0.0%

5%

0.0%

0.0%

0.0%

0.0%

0.0%

-2.8%

0.0%

0.0%

0.0%

0.0%

0.0%

3%

0.0%

0.0%

0.0%

0.0%

0.0%

-3.3%

0.0%

0.0%

0.0%

0.0%

0.0%

3%

0.0%

0.0%

0.0%

0.0%

0.0%

1%

0.0%

0.0%

0.0%

0.0%

0.0%

2%

0.0%

0.0%

0.0%

0.0%

0.0%

2%

Base: 7,089(CY), 7,433(PY)

81

Online Travel Booking

Table 28: Online shopping (other than travel tickets) Website Ebay

Rediff

Google

Yahoo

Indiatimes

Futurebazaar*

Shopping

Sify

Indiaplaza

Onlineshopping

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

39%

44%

36%

12%

15%

31%

0.6%

44%

-9.8%

-23.8%

-19.2%

-12.1%

29%

17%

28%

13%

11%

24%

6%

17%

2%

-17.8%

-29.5%

-3.4%

2%

1%

3%

63%

2%

10%

-0.9%

1%

-0.3%

47%

0.8%

6%

0.5%

7%

3%

2%

63%

9%

-5.1%

7%

-2.8%

-5.0%

50%

2%

11%

9%

6%

1%

0.9%

7%

-7.0%

9%

-1.8%

-6.1%

-5.5%

-2.1%

6%

9%

9%

4%

2%

6%

6%

1%

0.9%

0.6%

0.2%

2%

5%

1%

0.2%

0.4%

-0.2%

1%

2%

0.2%

0.9%

2%

1%

2%

1%

0.2%

-0.8%

1%

0.6%

0.2%

2%

2%

1%

0.3%

0.1%

1%

0.2%

2%

0.4%

-0.2%

-0.3%

0.4%

0.1%

0.8%

1%

0.2%

0.3%

1%

-0.9%

0.8%

1%

-0.4%

0.0%

0.5%

Base: 5,664(CY), 4,054(PY)

82

India Online 2007

Table 29: Online news Website Yahoo

NDTV

Google

Rediff

Indiatimes

Aajtak

BBC

Timesofindia

MSN

CNN

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

10%

8%

7%

13%

65%

14%

2%

8%

1%

-1.6%

43%

4%

16%

16%

14%

4%

3%

12%

4%

16%

0.7%

-6.4%

-11.1%

-0.1%

5%

5%

6%

55%

2%

10%

-1.9%

5%

1%

30%

0.0%

5%

9%

11%

9%

5%

6%

10%

0.4%

11%

-1.2%

-4.7%

-3.1%

-0.3%

11%

6%

7%

3%

4%

7%

-8.9%

6%

-17.6%

-6.3%

-0.7%

-9.9%

9%

5%

9%

2%

2%

5%

6%

5%

6%

-2.1%

2%

1%

5%

3%

5%

3%

2%

4%

2%

3%

0.9%

0.7%

0.1%

1%

6%

5%

2%

2%

0.5%

4%

-2.6%

5%

-2.2%

-1.7%

-2.7%

-1.7%

2%

6%

4%

1%

2%

3%

-0.1%

6%

0.3%

-1.8%

-5.2%

-1.9%

5%

4%

2%

2%

1%

3%

5%

4%

0.6%

1%

0.4%

2%

Base: 5,766(CY), 5,335(PY)

83

Online Travel Booking

Table 30: Financial news & info (rates, quotes, etc.) Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

4%

6%

5%

77%

5%

15%

-8.3%

6%

-11.9%

41%

0.8%

2%

6%

13%

5%

3%

77%

13%

-8.1%

13%

-2.9%

-1.4%

54%

3%

21%

19%

16%

2%

3%

12%

12%

19%

-1.9%

-12.1%

-0.8%

-1.4%

Google

Yahoo

Moneycontrol/CNBC

ICICI Direct/ICICI Bank

Rediff

Sharekhan

Indiatimes

NDTV/NDTVprofit

Economictimes

Stockmarket*

9%

8%

13%

2%

1%

7%

-0.8%

8%

6%

-15.2%

-5.5%

-2.4%

3%

4%

5%

3%

5%

7%

-3.7%

4%

-1.0%

-2.3%

-16.6%

-0.1%

9%

6%

6%

0.2%

0.1%

4%

5%

6%

2%

-1.6%

-1.9%

0.1%

5%

2%

3%

0.5%

2%

4%

-4.1%

2%

-0.6%

-2.9%

-2.0%

-1.0%

5%

6%

5%

2%

2%

4%

5%

6%

5%

1%

1%

3%

3%

3%

5%

0.5%

0.3%

3%

-0.4%

3%

3%

-1.6%

-2.6%

0.5%

7%

4%

1%

0.1%

0.0%

3%

Base: 5,106(CY), 3,218(PY)

84

India Online 2007

Table 31: Online share trading Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

ICICI Direct

38%

44%

34%

30%

22%

37%

Sherkhan

22%

27%

22%

14%

17%

23%

Indiabulls

7%

6%

6%

17%

4%

7%

Kotaksecurities

2%

3%

3%

0.0%

2%

3%

Geojit

5%

0.4%

6%

0.0%

0.0%

3%

BSE

4%

2%

3%

1%

1%

3%

5Paisa

4%

2%

2%

0.4%

35%

3%

hdfcsec

2%

2%

5%

4%

2%

2%

NSE

1%

1%

4%

0.3%

0.5%

2%

Religare

1%

1%

3%

0.0%

0.0%

2%

Base: 1,108

85

Online Travel Booking

Table 32: Real estate info Website Google Yahoo

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

7%

9%

10%

78%

9%

19%

6%

20%

6%

2%

70%

15%

Magicbricks

23%

19%

15%

3%

3%

13%

99acres

18%

12%

14%

2%

1%

10%

Realestates

8%

9%

13%

2%

2%

10%

Rediff

4%

4%

4%

2%

5%

7%

15%

3%

3%

1%

3%

5%

4%

3%

6%

0.6%

0.3%

3%

2%

0.9%

1%

1%

0.9%

3%

0.0%

0.8%

1%

0.2%

1%

1%

Indiaproperty Property Indiatimes Sify

Base: 4,538

86

India Online 2007

Table 33: Matrimonial search Website Shaadi

Bharatmatrimony

Google

Yahoo

Jeevansaathi

Matrimony*

Rediff

Tamilmatrimony*

Simplymarry*

Matrimonial

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

37%

37%

28%

13%

13%

28%

0.2%

37%

-4.4%

-16.3%

-21.8%

-5.5%

32%

30%

33%

17%

13%

26%

0.7%

30%

1%

-9.8%

-3.9%

-3.8%

2%

0.8%

0.7%

47%

1%

7%

1%

0.8%

0.2%

40%

1%

7%

1%

6%

3%

2%

46%

7%

0.9%

6%

1%

-0.8%

14%

2%

5%

4%

7%

6%

5%

5%

-18.5%

4%

-10.5%

-5.9%

-4.4%

-11.6%

4%

4%

3%

4%

5%

5%

2%

1%

2%

1%

3%

4%

1%

1%

-1.2%

-0.7%

0.0%

-0.6%

2%

4%

6%

2%

3%

3%

8%

3%

4%

0.1%

0.9%

3%

1%

1%

3%

0.8%

4%

2%

-0.2%

1%

-3.1%

-11.5%

3%

-2.8%

Base: 5,083(CY), 4,829(PY)

87

Online Travel Booking

Table 34: Dating/friendship search Website Orkut

Yahoo

Google

Rediff

Fropper

Date

Indiatimes

Friends

Friendfinder

Hi5

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

39%

33%

35%

16%

14%

29%

22%

33%

32%

15%

14%

25%

17%

25%

26%

18%

68%

25%

-13.3%

25%

-10.1%

-1.3%

10%

-9.8%

2%

2%

4%

53%

2%

10%

0.4%

2%

-1.0%

14%

-5.2%

5%

6%

7%

6%

4%

4%

8%

3%

7%

-4.3%

-1.1%

-0.1%

-3.6%

7%

4%

4%

0.7%

0.9%

3%

-1.0%

4%

-2.8%

-0.3%

-0.5%

-3.9%

5%

2%

2%

0.8%

0.8%

3%

-7.1%

2%

-0.5%

-5.1%

0.3%

-1.2%

3%

2%

2%

0.3%

0.0%

2%

-2.5%

2%

-7.0%

-2.1%

-2.3%

-6.4%

6%

1%

1%

0.0%

0.1%

2%

6%

1%

-0.1%

-0.1%

-0.2%

0.9%

0.9%

2%

3%

0.1%

1%

2%

-1.8%

2%

-0.5%

-2.4%

-0.3%

-1.3%

5%

4%

0.3%

0.0%

0.7%

2%

-0.2%

4%

-3.0%

-4.5%

-1.2%

-0.9%

Base: 5,020(CY), 4,518(PY)

88

India Online 2007

Table 35: Social networking/communities Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Orkut

61%

60%

61%

89%

21%

58%

Yahoo

12%

18%

11%

7%

73%

18%

MSN

3%

1%

1%

1%

1%

2%

Friends

6%

1%

2%

0%

0%

2%

Communities

2%

1%

1%

0%

0%

1%

Hi5

1%

1%

1%

0%

1%

1%

Myspace

0%

0%

0%

1%

0%

1%

Tagged

1%

0%

0%

0%

1%

0%

Linkedin

0%

1%

0%

0%

0%

0%

Fropper

1%

0%

0%

0%

0%

0%

Base: 3,921

89

Online Travel Booking

Table 36: Online gaming Website Yahoo

Zapak*

Google

Games

Rediff

Miniclip

Contest2Win

Indiagames*

Indiatimes

MSN

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

18%

15%

18%

10%

68%

20%

-17.6%

15%

-11.9%

-16.2%

26%

-12.6%

16%

24%

16%

9%

5%

15%

4%

3%

8%

53%

4%

11%

-1.1%

3%

-7.2%

23%

-4.5%

-0.5%

5%

6%

9%

4%

2%

7%

-0.2%

6%

3%

-2.9%

-3.0%

0.5%

1%

1%

2%

2%

5%

4%

-4.2%

1%

-2.7%

-2.3%

2%

-1.2%

6%

4%

5%

2%

0.9%

4%

2%

4%

0.3%

0.5%

-1.8%

0.1%

5%

7%

5%

0.6%

0.0%

3%

5%

7%

4%

0.1%

-0.7%

2%

6%

2%

2%

3%

0.2%

3%

2%

1%

2%

0.3%

0.7%

2%

-7.0%

1%

-3.1%

-11.0%

-1.2%

-3.7%

0.6%

3%

1%

1%

1%

2%

-2.3%

3%

-3.0%

0.9%

-5.1%

-1.4%

Base: 5,141(CY), 3,353(PY)

90

India Online 2007

Table 37: Download mobile content Website Yahoo

Rediff

Google

Nokia

Indiatimes

Mobile9*

Airtel

Ringtones

Hutch

Funmaza

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

11%

15%

10%

11%

64%

16%

-23.4%

15%

-11.7%

-11.2%

23%

-8.5%

10%

9%

18%

6%

7%

13%

-6.7%

9%

-2.4%

-11.9%

-12.6%

-8.1%

2%

6%

4%

63%

6%

11%

-1.3%

6%

-13.5%

31%

2%

-0.7%

10%

8%

15%

3%

3%

8%

7%

8%

12%

2%

-3.3%

5%

10%

5%

7%

5%

0.9%

7%

-7.7%

5%

-4.8%

-3.7%

-13.4%

-6.0%

5%

5%

2%

1%

2%

4%

3%

3%

5%

0.5%

1%

3%

-0.9%

3%

0.9%

-0.9%

1%

-0.1%

0.7%

4%

1%

0.2%

0.5%

3%

-2.5%

4%

-1.0%

-0.1%

0.3%

0.5%

4%

3%

3%

2%

0.6%

3%

3%

3%

3%

0.8%

0.5%

2%

3%

5%

4%

0.3%

1%

3%

3%

5%

3%

-0.1%

-1.2%

0.2%

Base: 5,216(CY), 3,070(PY)

91

Online Travel Booking

Table 38: Download music Website Raaga

Yahoo

Google

Music

Musicindiaonline

Cooltoad

Rediff

Mp3

Tamilsongs

Youtube*

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

25%

31%

23%

13%

12%

21%

9%

31%

8%

-2.9%

-1.0%

5%

5%

10%

8%

4%

54%

12%

-15.4%

10%

-2.7%

-8.9%

19%

-2.5%

1%

2%

3%

50%

10%

9%

-4.4%

2%

-9.8%

25%

6%

0.4%

6%

3%

5%

1%

0.7%

4%

0.8%

3%

3%

1%

0.0%

2%

10%

3%

7%

2%

0.5%

4%

5%

3%

0.3%

-0.6%

-0.7%

-0.6%

7%

3%

7%

3%

1%

4%

2%

3%

-1.9%

-6.3%

-1.8%

-3.9%

1%

1%

4%

2%

2%

4%

-5.7%

1%

-1.3%

-2.4%

-2.5%

-1.3%

2%

3%

2%

1%

2%

2%

-0.5%

3%

-2.6%

-1.1%

0.8%

-1.0%

0.6%

4%

4%

2%

0.3%

2%

-1.0%

4%

4%

2%

0.3%

1%

1%

1%

3%

4%

0.1%

2%

Base: 5,410(CY), 3,876(PY)

92

India Online 2007

Table 39: Sports content Website Espnstarsports*

Yahoo

Cricinfo

Google

Rediff

Sports

Indiatimes

NDTV

Sify

Tensports

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

37%

40%

27%

17%

11%

28%

7%

9%

9%

7%

66%

13%

-6.2%

9%

-0.4%

0.6%

41%

0.9%

13%

12%

17%

4%

2%

11%

8%

12%

10%

3%

-0.9%

3%

3%

4%

3%

55%

3%

10%

-0.3%

4%

-10.8%

33%

0.8%

2%

7%

5%

11%

4%

7%

9%

-4.9%

5%

-2.7%

-0.8%

-3.7%

-3.2%

8%

3%

4%

2%

1%

5%

7%

3%

0.9%

1%

0.1%

2%

3%

3%

3%

1%

0.7%

3%

-7.4%

3%

-1.4%

-3.5%

-2.4%

-2.4%

3%

4%

3%

1%

0.6%

3%

-1.3%

4%

0.9%

-3.9%

-4.9%

-0.7%

1%

2%

2%

1%

0.6%

2%

-0.7%

2%

0.0%

-0.7%

-5.6%

-0.4%

2%

2%

2%

0.7%

0.5%

2%

0.6%

2%

-1.3%

-0.2%

-0.3%

-2.3%

Base: 5,347(CY), 3,951(PY)

93

Online Travel Booking

Table 40: Cinema content Website Yahoo

Google

Rediff

PVR Cinemas

Bollywood

Cinema

Indiafm

Movies

Indiatimes

Sify

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

6%

14%

8%

5%

63%

13%

-8.3%

14%

-3.3%

0.4%

45%

1%

3%

4%

5%

62%

3%

11%

0.7%

4%

-11.4%

37%

0.3%

1%

2%

3%

7%

1%

3%

6%

-4.0%

3%

-3.0%

-4.1%

0.4%

-2.2%

11%

4%

6%

5%

2%

5%

1%

4%

2%

1%

0.0%

0.0%

4%

4%

6%

5%

3%

5%

2%

4%

1%

0.7%

-4.6%

-0.6%

4%

8%

2%

0.3%

0.3%

4%

3%

8%

-1.6%

-0.8%

-0.5%

0.9%

6%

7%

6%

1%

0.7%

4%

-5.2%

7%

-0.4%

0.4%

-3.4%

-2.3%

9%

4%

2%

1%

2%

4%

8%

4%

1%

0.7%

1%

3%

3%

2%

2%

0.1%

2%

3%

-7.4%

2%

-2.2%

-3.8%

0.1%

-2.1%

4%

2%

4%

0.4%

0.6%

3%

-0.1%

2%

1%

-1.8%

-8.5%

-1.5%

Base: 5,126(CY), 3,051(PY)

94

India Online 2007

Table 41: Most used local language websites (other than English) Website Google Yahoo

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

4%

10%

6%

49%

8%

14%

5%

5%

0.3%

5%

56%

9%

Malayalamanorama

0.7%

3%

5%

1%

9%

8%

Eeandu

15%

8%

10%

1%

2%

7%

2%

7%

11%

0.4%

0.3%

4%

0.0%

0.0%

0.0%

23%

0.0%

4%

Webduniya Keralakaumudi Marathiworld

5%

2%

2%

3%

0.8%

3%

Thinamalar

12%

2%

4%

5%

2%

3%

Webulagam

2%

5%

0.7%

2%

2%

3%

Jagran

7%

6%

4%

0.3%

0.0%

3%

Base: 844

95

Online Travel Booking

Table 42: Preferred blog sites Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Google

16%

18%

11%

59%

10%

22%

Yahoo

17%

17%

10%

11%

62%

19%

Blogspot

14%

16%

17%

2%

6%

10%

Blogger

21%

10%

17%

1%

2%

10%

Rediff

6%

5%

17%

9%

4%

10%

Ibibo

11%

9%

16%

2%

4%

9%

Tagged

0.0%

17%

0.0%

0.2%

0.9%

3%

1%

2%

0.1%

0.1%

4%

2%

Hi5 Indiatimes

0.1%

2%

0.6%

2%

2%

2%

Youtube

0.9%

0.9%

0.2%

9%

2%

2%

Base: 1,331

96

India Online 2007

Most Used Offline Media Brands Table 43: Favorite TV channels Website Star Plus

Discovery

NDTV

Aajtak

HBO

Sun TV

Sony

Zee TV

Star Movies

CNBC

Makemytrip

Yatra

17%

9%

11%

9%

11%

8%

6% 5% 0.6% 3%

IRCTC

Google

Yahoo

All travel users

9%

8%

23%

13%

-0.3%

-4.6%

17%

4%

7%

7%

5%

7%

8%

-0.2%

-2.5%

-3.2%

-0.2%

5%

9%

2%

2%

5%

5%

5%

0.2%

-7.8%

0.8%

5%

10%

3%

2%

5%

-0.9%

5%

6%

1%

0.8%

1%

5%

4%

5%

7%

3%

5%

0.9%

4%

1%

3%

-0.6%

0.8%

2%

5%

7%

5%

3%

4%

-2.7%

5%

4%

4%

-4.3%

0.3%

5%

4%

3%

4%

4%

4%

1%

4%

-1.1%

-2.0%

0.2%

-0.8%

4%

3%

3%

3%

3%

3%

-0.1%

3%

-0.5%

-2.6%

1%

-0.1%

3%

5%

2%

2%

4%

3%

2%

5%

-1.5%

-0.2%

3%

0.9%

6%

4%

3%

1%

0.7%

3%

4%

4%

1%

0.2%

0.0%

0.8%

Base: 6,398(CY), 6,651(PY)

97

Online Travel Booking

Table 44: Favorite newspapers Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

46%

34%

34%

32%

31%

37%

14%

34%

-3.8%

-0.6%

-1.7%

3%

14%

25%

18%

23%

14%

18%

4%

25%

5%

6%

-1.6%

5%

7%

5%

5%

7%

9%

6%

-8.7%

5%

-0.6%

-3.5%

6%

-1.9%

3%

4%

2%

8%

5%

4%

1%

4%

2%

8%

4%

3%

The Times of India

The Hindu

The Hindustan Times

Deccan Chronicle

Indian Express

The Telegraph

Eenadu

The Economic Times

Dainik Bhaskar

Dainik Jagran

2%

4%

4%

0.8%

3%

3%

-0.3%

4%

1%

-0.7%

-1.5%

0.1%

5%

4%

2%

2%

2%

3%

3%

4%

-0.7%

-0.1%

0.9%

0.6%

1%

3%

3%

2%

1%

3%

0.2%

3%

0.7%

2%

-0.4%

0.5%

3%

2%

3%

2%

0.9%

3%

2%

2%

2%

1%

-0.1%

1%

1%

3%

4%

1%

3%

2%

-0.6%

3%

2%

0.5%

-4.3%

-0.7%

0.7%

3%

3%

0.3%

2%

2%

-1.1%

3%

0.2%

-1.2%

1%

-1.1%

Base: 6,406(CY), 6,356(PY)

98

India Online 2007

Table 45: Favorite magazines Website India Today

Reader's Digest

The Week

Sports Star

Outlook

Femina

Business World

Digit

Film Fare

Star Dust

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

22%

23%

34%

19%

20%

26%

-8.6%

23%

8%

-5.6%

-6.3%

-3.5%

7%

7%

6%

5%

7%

6%

-0.1%

7%

-0.6%

0.4%

0.1%

-0.7%

5%

8%

6%

9%

5%

6%

1%

8%

0.7%

6%

-1.4%

2%

2%

6%

4%

6%

2%

4%

-1.8%

6%

2%

5%

1%

2%

7%

3%

4%

2%

1%

4%

3%

3%

-1.5%

-6.7%

-9.0%

-1.6%

6%

4%

1%

3%

5%

4%

0.8%

4%

-5.9%

-4.4%

-1.3%

-2.3%

3%

5%

5%

0.6%

1%

3%

2%

5%

3%

-1.1%

0.8%

0.9%

2%

5%

2%

0.8%

0.9%

2%

-0.8%

5%

-0.1%

-3.6%

-3.4%

-0.9%

3%

2%

1%

2%

4%

2%

-2.3%

2%

-0.7%

0.3%

2%

0.3%

0.9%

2%

1%

2%

11%

2%

-2.3%

2%

-0.8%

0.9%

10%

0.4%

Base: 5,664(CY), 5,607(PY)

99

Online Travel Booking

Table 46: Favorite radio channels Website Radio Mirchi

Red FM

Radio City

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

37%

46%

40%

28%

26%

38%

13%

46%

13%

-6.3%

-5.1%

11%

13%

13%

11%

15%

10%

13%

7%

13%

2%

4%

5%

4%

14%

8%

9%

13%

12%

11%

1%

8%

-2.1%

5%

-1.6%

-1.2%

8%

9%

14%

13%

14%

11%

-8.5%

9%

0.6%

2%

-3.8%

-2.9%

AIR

3%

6%

8%

8%

11%

6%

-1.5%

6%

6%

6%

4%

3%

7%

6%

6%

2%

3%

6%

3%

2%

5%

9%

9%

5%

-23.9%

2%

-21.4%

-13.8%

-14.3%

-23.5%

4%

3%

1%

3%

3%

3%

Suryan FM

Big FM*

AIR FM GOLD

Fever FM*

1%

3%

2%

4%

5%

3%

-0.1%

3%

-1.6%

2%

5%

1%

5%

0.3%

0.7%

0.1%

0.1%

1%

5%

0.3%

0.4%

-1.3%

-0.2%

1%

AIR FM RAINBOW

World Space

Base: 4,458(CY), 5,331(PY)

100

India Online 2007

Response to Online Marketing Stimuli Chart 44: Response to online marketing stimulus Clicked a sponsored search ad Clicked a banner ad Participated in an online contest

Current Year 80% 60%

55% 54% 48%

54% 51% 46%

50% 49% 38%

47% 42% 36%

M akemytrip

Yatra

IRCTC

Google

40%

45% 40% 34%

50% 41%

48%

20% 0% Yahoo

All travel users

Base: 5,855

Chart 37: Response to online marketing stimulus Change from PY 54% 51% 46%

60% 40% 20%

20% 13% 1%

0% -20%

1%

16%

16%

14%

5%

5%

0% -4%

-6%

-6% -9%

-9%

Base: 5,855(CY), 6,805(PY)

101

Online Travel Booking

Offline Brands Recalled Table 47: Tom recall for brands Website Sony

Nokia

Tata

LG

Reliance

HLL

Nike

Colgate

Pepsi

Samsung

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

11%

9%

9%

7%

7%

9%

6%

9%

4%

-1.7%

4%

3%

6%

10%

7%

7%

9%

8%

0.9%

10%

-0.3%

2%

1%

1%

5%

5%

5%

5%

5%

5%

-2.2%

5%

-1.0%

-0.9%

-4.0%

-2.3%

3%

5%

3%

4%

6%

4%

0.3%

5%

-0.6%

0.1%

-0.6%

0.3%

3%

3%

3%

3%

3%

3%

-1.4%

3%

-1.1%

0.9%

1%

0.0%

4%

3%

5%

0.9%

3%

3%

2%

3%

3%

-0.7%

2%

1%

3%

3%

3%

4%

2%

3%

2%

3%

0.1%

-0.9%

-0.8%

-0.2%

2%

3%

3%

2%

1%

2%

0.0%

3%

1%

0.8%

0.5%

0.6%

2%

2%

2%

2%

0.4%

2%

-1.8%

2%

-0.1%

-0.7%

-1.2%

0.0%

2%

3%

2%

1%

3%

2%

0.0%

3%

-0.8%

-0.8%

2%

-0.4%

Base: 6,901(CY), 7,390(PY)

102

Segment Wise Detailed Tables

103

Table 1: Gender breakup Gender

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

1,079

1,051

1,123

695

524

7,089

Male

80%

86%

87%

82%

77%

83%

Female

20%

14%

13%

18%

23%

17%

Sample Base

Table 2: Age group distribution Age Group

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

1,079

1,051

1,123

695

524

7,089

Age 13-18 years

7%

11%

3%

10%

16%

8%

Age 19-24 years

22%

34%

23%

39%

32%

30%

Age 25-35 years

45%

38%

44%

38%

34%

40%

Age 36-45 years

17%

11%

18%

9%

9%

14%

Age 46-55 years

7%

5%

9%

4%

7%

6%

Above Age 55 years

3%

1%

4%

1%

2%

2%

Sample Base

104

Table 3: City class - by population size City Class Sample Base Up to 1 Lakh

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

1,079

1,051

1,123

695

524

7,089

7%

9%

9%

10%

13%

10%

1-5 Lakhs

15%

15%

13%

13%

15%

15%

5-10 Lakhs

23%

28%

29%

31%

32%

26%

Above 10 Lakhs

55%

47%

49%

46%

40%

49%

Table 4: City class - by market size City Class

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

1,079

1,051

1,123

695

524

7,089

Metro

48%

42%

39%

39%

35%

42%

Urban uptowns

11%

13%

18%

14%

13%

14%

Emerging Towns

14%

16%

14%

18%

12%

14%

Others

27%

29%

29%

29%

40%

31%

Sample Base

105

Table 5: Cities Cities

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Projected Base

1,079

1,051

1,123

695

524

7,089

Sample Base

1,079

1,051

1,123

695

524

7,089

Delhi

20%

14%

12%

12%

11%

13%

Mumbai

13%

10%

11%

12%

7%

11%

Bangalore

10%

7%

6%

7%

5%

7%

Hyderabad

5%

6%

6%

6%

7%

6%

Chennai

4%

6%

8%

4%

4%

5%

Kolkata

4%

4%

3%

4%

2%

3%

Pune

3%

3%

2%

3%

2%

3%

Ahmadabad

2%

2%

2%

0.6%

2%

2%

Lucknow

0.9%

1%

3%

1%

1%

1%

Coimbatore

0.9%

1%

0.7%

0.9%

2%

1%

1%

0.8%

1%

2%

1%

0.9%

Nagpur

0.6%

0.6%

1%

1%

0.6%

0.8%

Indore

0.6%

0.7%

2%

0.3%

1%

0.7%

Jaipur

1%

1%

0.8%

0.0%

1%

0.7%

Surat

0.7%

0.7%

2%

0.4%

0.8%

0.7%

Vadodara

0.9%

1%

1%

0.6%

0.6%

0.7%

Bhopal

0.4%

0.1%

1%

0.7%

0.4%

0.6%

1%

0.3%

0.4%

0.4%

0.4%

0.6%

Faridabad

0.9%

0.2%

0.9%

0.7%

0.6%

0.6%

Ludhiana

0.7%

0.8%

0.2%

0.1%

0.6%

0.6%

Patna

0.5%

0.7%

0.5%

0.7%

0.4%

0.6%

Thiruvanathapuram

0.4%

0.5%

0.7%

0.9%

1%

0.6%

Bhubaneswar

0.6%

0.5%

0.4%

0.9%

0.8%

0.5%

Kochi

0.4%

0.7%

0.4%

0.6%

0.8%

0.5%

Vijayavada

0.6%

0.8%

0.5%

0.7%

0.0%

0.5%

Dehradun

0.5%

0.2%

0.5%

0.3%

0.6%

0.4%

Madurai

0.1%

0.5%

0.3%

0.9%

0.2%

0.4%

Agra

0.5%

0.2%

0.2%

0.4%

0.2%

0.3%

Cuttack

0.4%

0.1%

0.3%

0.3%

0.0%

0.3%

Guwahati

0.5%

0.8%

0.1%

0.1%

0.0%

0.3%

kanpur

0.1%

0.3%

0.5%

0.4%

0.2%

0.3%

Mangalore

0.2%

0.3%

0.1%

0.1%

0.2%

0.3%

Meerut

0.5%

0.3%

0.1%

0.1%

0.4%

0.3%

Nashik

0.6%

0.2%

0.4%

0.3%

0.2%

0.3%

Rajkot

0.2%

0.1%

0.4%

0.3%

0.4%

0.3%

Ranchi

0.2%

0.3%

0.4%

0.1%

0.6%

0.3%

Mysore

0.1%

0.1%

0.7%

0.1%

0.8%

0.3%

Allahabad

0.2%

0.2%

0.2%

0.1%

0.4%

0.2%

Amritsar

0.3%

0.4%

0.2%

0.3%

0.2%

0.2%

Aurangabad

0.1%

0.1%

0.3%

0.3%

0.4%

0.2%

Goa

0.3%

0.2%

0.2%

0.0%

0.0%

0.2%

Jabalpur

0.1%

0.1%

0.2%

0.0%

0.2%

0.2%

Jodhpur

0.0%

0.4%

0.4%

0.1%

0.6%

0.2%

Raipur

0.2%

0.1%

0.4%

0.1%

0.2%

0.2%

Tiruchirapalli

0.1%

0.5%

0.1%

0.0%

0.2%

0.2%

Solapur

0.1%

0.3%

0.1%

0.3%

0.4%

0.1%

Visakhapatanam

Chandigarh

106

Varanasi

0.0%

0.4%

0.3%

0.0%

0.4%

0.1%

Assansol

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Dhanbad

0.0%

0.0%

0.1%

0.1%

0.2%

0.0%

Others from North India

7%

8%

7%

9%

7%

8%

Others from South India

6%

11%

10%

16%

18%

12%

Others from East India

4%

6%

5%

5%

7%

5%

Others from West India

5%

6%

6%

5%

8%

6%

Yahoo

All travel users

Table 6: Region-wise break-ups Region Sample Base

Makemytrip

Yatra

IRCTC

Google

1,079

1,051

1,123

695

524

7,089

North

25%

22%

22%

19%

21%

21%

East

13%

13%

10%

13%

13%

12%

South

35%

42%

40%

46%

43%

41%

West

27%

24%

29%

22%

24%

26%

107

Table 7: Preferred language of reading Languages Sample Base

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

1,079

1,051

1,123

695

524

7,089

English

60%

44%

49%

45%

33%

47%

Hindi

15%

16%

19%

14%

18%

16%

Telugu

4%

6%

6%

8%

6%

6%

Tamil

3%

9%

7%

7%

7%

6%

Marathi

3%

3%

4%

5%

5%

4%

Malayalam

3%

3%

3%

5%

7%

4%

Kannada

2%

3%

3%

2%

6%

3%

Gujarati

4%

5%

3%

2%

4%

3%

Bengali

2%

3%

3%

3%

3%

3%

Oriya

1%

0.9%

1%

4%

6%

2%

Punjabi

1%

1%

0.6%

0.9%

2%

1%

Urdu

0.4%

0.4%

0.5%

2%

1%

1%

Awadhi

0.6%

0.3%

0.4%

0.8%

1%

0.6%

Assamese

0.3%

2%

0.1%

0.3%

0.1%

0.5%

Marwari

0.3%

1%

0.3%

0.2%

0.0%

0.4%

Konkani

0.2%

0.4%

0.0%

0.2%

0.0%

0.3%

Sindhi

0.0%

0.8%

0.4%

0.3%

0.8%

0.3%

Bhojpuri

0.0%

0.0%

0.3%

0.4%

0.1%

0.2%

Chhattisgarhi

0.3%

0.1%

0.0%

0.0%

0.0%

0.1%

Haryanvi

0.0%

0.1%

0.0%

0.3%

0.0%

0.1%

Kashmiri

0.2%

0.1%

0.0%

0.0%

0.0%

0.1%

Maithili

0.0%

0.2%

0.0%

0.2%

0.2%

0.1%

Manipuri

0.1%

0.0%

0.0%

0.1%

0.1%

0.1%

Nepali

0.0%

0.0%

0.2%

0.0%

0.1%

0.1%

Tulu

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Bodo

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Bundeli

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Dogri

0.0%

0.0%

0.0%

0.2%

0.0%

0.0%

Kanauji

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Kurchi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Magahi

0.0%

0.0%

0.0%

0.1%

0.1%

0.0%

Sanskrit

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Santhali

0.0%

0.1%

0.0%

0.1%

0.0%

0.0%

Others

0.2%

0.7%

0.5%

0.9%

0.3%

0.4%

108

Table 8: Socio economic classification SEC

Makemytrip

Yatra

IRCTC

Sample Base

Google

Yahoo

All travel users

1,079

1,051

1,123

695

524

7,089

SEC A

40%

31%

32%

24%

22%

30%

SEC B

35%

30%

35%

27%

32%

32%

SEC C

13%

21%

19%

27%

18%

20%

SEC D

9%

12%

10%

14%

18%

12%

SEC E

3%

6%

4%

8%

10%

6%

Table 9: Highest educational qualification Educational Qualification

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

1,079

1,051

1,123

695

524

7,089

9%

14%

7%

10%

18%

11%

College but not Graduate

16%

19%

20%

27%

23%

21%

Graduate & above - general stream

40%

34%

41%

36%

37%

39%

Graduate & above - professional stream

35%

33%

32%

28%

22%

30%

-

-

-

-

-

-

Sample Base Up to SSC/HSC

Others

Table 10: Occupational break up Occupation

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

1,079

1,051

1,123

695

524

7,089

Unemployed

25%

36%

25%

39%

47%

33%

Employed

75%

64%

75%

61%

53%

67%

109

Table 11: Function / field of occupation Function / Field Of Occupation

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

796

689

830

394

286

4,711

Marketing/Sales

19%

20%

12%

15%

20%

16%

6%

4%

3%

2%

3%

3%

10%

9%

8%

9%

13%

9%

4%

2%

2%

4%

2%

2%

IT/Software

15%

22%

22%

22%

11%

20%

Manufacturing

15%

11%

13%

10%

9%

12%

Administration

9%

6%

12%

8%

12%

10%

Academics

3%

3%

4%

4%

5%

4%

Consultancy

6%

5%

6%

5%

6%

6%

15%

19%

19%

23%

19%

18%

Advertising/PR/Media Finance HR

Others

Table 12: Head of the household Head Of The Household Sample Base

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

1,079

1,051

1,123

695

524

7,089

Head of the household

50%

45%

63%

42%

41%

50%

Not head of the household

50%

55%

37%

58%

59%

50%

Table 13: Monthly family income Monthly Family Income Sample Base Up to 5K

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

950

916

1,015

587

432

6,158

4%

9%

7%

14%

17%

10%

5-10K

16%

17%

20%

26%

26%

21%

10-20K

20%

27%

30%

29%

27%

26%

20-30K

17%

17%

17%

14%

9%

15%

30-50K

20%

16%

13%

7%

8%

13%

50-75K

8%

6%

4%

3%

3%

5%

75-100K

7%

3%

3%

3%

2%

4%

Above 100K

8%

6%

6%

4%

9%

6%

110

Table 14: Most expensive vehicle owned by the household Vehicle Owned

Makemytrip

Yatra

IRCTC

1,079

1,051

2%

5%

Motor-Cycle/Scooter

34%

Small Car (Up to Rs.4 lakhs) Mid-Size Car (Rs.4 to 8 lakhs)

Sample Base

Google

Yahoo

All travel users

1,123

695

524

7,089

4%

10%

8%

6%

42%

47%

38%

43%

41%

27%

24%

22%

16%

15%

21%

20%

13%

7%

8%

7%

11%

4%

1%

1%

1%

5%

2%

0.8%

0.8%

0.8%

0.7%

2%

1%

13%

14%

19%

27%

20%

18%

Bi-Cycle

Premium/Luxury Car (Above Rs.8 lakhs) Others Don't own a vehicle

Table 15: Ownership of credit cards (individually) Credit Cards

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

1,079

1,051

1,123

695

524

7,089

Single Card

25%

20%

21%

15%

14%

21%

Multiple Cards

28%

21%

25%

11%

14%

20%

No Credit Card

47%

59%

54%

74%

72%

59%

111

Table 16: Household asset ownership Household Asset

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

1,079

1,051

1,123

695

524

7,089

Color TV

97%

96%

93%

91%

93%

94%

Mobile Phone

95%

92%

93%

91%

88%

92%

Bank Account

91%

85%

89%

78%

81%

85%

Fridge

90%

82%

81%

70%

74%

79%

Cable TV connection/DTH

86%

80%

75%

68%

71%

76%

Computer/Laptop

82%

77%

73%

64%

65%

72%

Camera

81%

71%

70%

62%

67%

70%

Life Insurance

74%

67%

72%

56%

61%

66%

Landline Phone

77%

69%

63%

57%

62%

66%

Debit Card

74%

66%

65%

51%

50%

62%

Washing Machine

71%

64%

62%

55%

59%

60%

Music System/DVD/MP3

73%

64%

59%

50%

55%

60%

Home

68%

64%

59%

55%

57%

60%

Credit Card

57%

46%

46%

31%

31%

44%

Medical Insurance/CGHS

51%

44%

39%

30%

27%

39%

Fixed Deposits

52%

41%

39%

30%

32%

39%

Air Conditioner

44%

34%

24%

24%

24%

30%

Microwave

42%

33%

24%

21%

23%

29%

Mutual Funds

37%

29%

28%

16%

20%

27%

Demat Account

36%

31%

27%

16%

21%

26%

Video Camera

34%

26%

18%

19%

22%

24%

Share of Companies

31%

28%

25%

13%

20%

24%

IPod

19%

16%

12%

8%

10%

14%

6%

7%

8%

7%

11%

7%

Sample Base

Chit Fund Deposits

112

Table 17: Current loan liabilities Current Loan

Makemytrip

Yatra

IRCTC

Sample Base

Google

Yahoo

All travel users

1,079

1,051

1,123

695

524

7,089

Home Loan

41%

43%

41%

45%

42%

43%

Car Loan

23%

15%

11%

10%

9%

14%

Two - wheeler Loan

10%

15%

14%

12%

13%

13%

6%

10%

6%

10%

10%

9%

Education Loan Business Loan

5%

5%

4%

4%

5%

4%

Personal Loan

25%

24%

29%

17%

19%

23%

4%

3%

5%

3%

2%

4%

0.1%

0.4%

0.0%

0.0%

0.0%

0.1%

5%

6%

8%

11%

14%

8%

Consumer Durables Other None of Above

Table 18: Years of experience in using internet Experience In Using Internet Sample Base

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

1,079

1,051

1,123

695

524

7,089

Less Than 6 Months

3%

7%

6%

7%

10%

7%

6 Months-1 year

5%

8%

6%

7%

11%

7%

1-2 years

9%

14%

9%

17%

17%

13%

2-5 years

21%

25%

31%

29%

23%

26%

5-6 years

17%

14%

13%

12%

13%

13%

6 years and above

46%

31%

34%

29%

27%

34%

113

Table 19: Place of accessing internet Place Of Access Sample Base

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

1,079

1,051

1,123

695

524

7,089

Home

76%

72%

63%

56%

60%

64%

Place of work (office / school / college)

83%

80%

84%

83%

80%

82%

Cyber cafe

44%

51%

49%

54%

50%

48%

In transit (while traveling)

16%

12%

7%

8%

3%

9%

Table 20: Type of internet connection at home Type Of Internet Connection

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

818

752

695

414

306

4,597

Regular Dial Up

15%

12%

15%

17%

18%

15%

Broadband Dial Up

28%

30%

23%

27%

22%

27%

24 Hrs Broadband

38%

35%

39%

27%

33%

35%

Mobile Connection

6%

6%

5%

7%

7%

6%

Wi Fi Connection

2%

0.9%

1%

1%

2%

1%

Cable

6%

8%

10%

12%

10%

9%

0.6%

0.6%

0.5%

0.0%

0.7%

0.4%

Others

1%

4%

0.2%

4%

2%

2%

Don't Know

3%

4%

6%

4%

7%

4%

Lease/Dedicated line

114

Table 21: Type of internet connection at office Type Of Internet Connection

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

898

848

951

564

420

5,844

4%

5%

8%

7%

8%

6%

Broadband Dial Up

25%

21%

23%

22%

24%

24%

24 Hrs Broadband

37%

39%

38%

33%

26%

34%

Mobile Connection

2%

2%

1%

2%

4%

2%

Wi Fi Connection

4%

3%

3%

2%

4%

3%

Cable

4%

5%

5%

11%

7%

6%

13%

10%

8%

5%

2%

9%

Sample Base Regular Dial Up

Lease/Dedicated line Others

0.9%

1%

2%

2%

2%

1%

11%

14%

14%

18%

24%

15%

Don't Know

Table 22: Service provider subscribed to at home Service Provider

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

818

752

695

414

306

4,597

VSNL / Tata

10%

12%

11%

10%

9%

10%

BSNL/Sancharnet

32%

32%

37%

32%

38%

35%

MTNL

5%

6%

5%

6%

3%

6%

Reliance

6%

5%

5%

3%

5%

5%

Sify

7%

7%

6%

7%

6%

6%

0.4%

0.0%

0.0%

0.2%

0.4%

0.1%

19%

16%

19%

16%

16%

18%

Local Cable Operator

8%

11%

9%

9%

9%

9%

Others

9%

10%

4%

13%

11%

8%

Don't Know

3%

2%

4%

4%

4%

3%

Spectranet Airtel/Bharti

115

Table 23: Service provider subscribed to at office Service Provider

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

898

848

951

564

420

5,844

VSNL / Tata

12%

12%

15%

10%

14%

12%

BSNL/Sancharnet

24%

25%

29%

24%

27%

27%

MTNL

4%

4%

5%

5%

4%

5%

Reliance

6%

8%

6%

4%

3%

6%

Sify Spectranet Airtel/Bharti Local Cable Operator

4%

3%

4%

6%

4%

4%

0.2%

0.1%

0.7%

0.2%

0.0%

0.4%

19%

18%

17%

14%

12%

17%

4%

5%

3%

5%

6%

4%

Others

10%

8%

6%

11%

9%

8%

Don't Know

16%

17%

15%

22%

20%

17%

Table 24: Frequency of accessing internet from home Frequency Of Accessing Internet

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

806

723

676

397

296

4,462

Over 5 times a Day

30%

30%

27%

28%

24%

28%

2-5 times a Day

28%

30%

29%

27%

29%

28%

Once Daily

30%

27%

31%

31%

31%

30%

Once In 2-3 Days

8%

9%

9%

7%

10%

9%

Once a Week

3%

4%

3%

5%

6%

4%

1-3 times a Month

0.3%

0.2%

1%

0.6%

0.4%

0.6%

Once in More than a Month

0.2%

0.9%

1%

0.5%

0.5%

0.7%

116

Table 25: Frequency of accessing internet from office Frequency Of Accessing Internet

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

844

780

889

494

366

5,368

Over 5 times a Day

57%

46%

48%

40%

30%

45%

2-5 times a Day

24%

22%

25%

22%

23%

24%

Once Daily

14%

22%

18%

24%

33%

21%

3%

4%

6%

9%

6%

5%

Once In 2-3 Days Once a Week

2%

4%

2%

4%

4%

3%

1-3 times a Month

0.5%

0.5%

0.8%

0.2%

3%

0.8%

Once in More than a Month

0.5%

0.8%

0.7%

2%

2%

1%

Table 26: Time of the day accessing internet from home Time Of Access

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

787

721

658

392

285

4,375

Before 9.00 AM

4%

5%

6%

2%

7%

5%

9.00 AM-12.00 Noon

5%

7%

9%

10%

8%

7%

12.00 Noon - 3.00 PM

5%

3%

3%

6%

4%

5%

3.00 PM-6.00 PM

2%

6%

4%

6%

7%

5%

6.00 PM - 9.00 PM

13%

18%

17%

14%

19%

16%

9.00 PM - 12.00 Midnight

Sample Base

46%

37%

39%

34%

33%

39%

After 12.00 Midnight

4%

4%

2%

3%

4%

3%

Throughout the Day

21%

20%

20%

25%

19%

21%

117

Table 27: Time of the day accessing internet from office Time Of Access

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

838

790

881

504

367

5,377

2%

1%

2%

2%

2%

2%

9.00 AM-12.00 Noon

17%

20%

22%

19%

30%

20%

12.00 Noon - 3.00 PM

16%

23%

17%

16%

18%

19%

3.00 PM-6.00 PM

12%

12%

14%

13%

16%

13%

6.00 PM - 9.00 PM

5%

5%

6%

10%

6%

7%

9.00 PM - 12.00 Midnight

5%

5%

2%

6%

4%

4%

After 12.00 Midnight

1%

0.7%

0.8%

1%

0.8%

1%

Throughout the Day

42%

33%

36%

33%

24%

34%

Sample Base Before 9.00 AM

Table 28: Duration of internet usage from home Duration

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

795

729

670

396

289

4,422

Less than 30 Minutes

17%

12%

13%

11%

12%

13%

30 to 60 Minutes

26%

25%

31%

21%

21%

27%

1-2 Hours

31%

34%

35%

34%

42%

35%

2-5 Hours

18%

22%

16%

26%

18%

19%

5-8 Hours

4%

3%

2%

5%

3%

4%

More than 8 Hours

4%

4%

3%

4%

4%

4%

Table 29: Duration of internet usage from office Duration

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

823

758

873

501

369

5,269

Less than 30 Minutes

17%

16%

18%

16%

23%

18%

30 to 60 Minutes

23%

19%

21%

26%

21%

23%

1-2 Hours

22%

30%

27%

27%

29%

26%

2-5 Hours

21%

20%

20%

15%

19%

18%

5-8 Hours

10%

8%

7%

9%

4%

8%

8%

8%

8%

7%

5%

7%

More than 8 Hours

118

Table 30: Duration of internet usage during weekdays Duration

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

1,009

973

994

624

465

6,427

7%

6%

7%

4%

7%

6%

30 to 60 Minutes

15%

13%

19%

17%

18%

17%

1-2 Hours

31%

30%

33%

30%

29%

31%

2-5 Hours

27%

30%

27%

29%

31%

28%

5-8 Hours

11%

10%

7%

11%

7%

9%

9%

11%

8%

9%

9%

9%

Sample Base Less than 30 Minutes

More than 8 Hours

Table 31: Duration of internet usage during weekends Duration

Makemytrip

Yatra

IRCTC

Sample Base

868

868

911

Less than 30 Minutes

11%

8%

8%

30 to 60 Minutes

14%

15%

17%

1-2 Hours

30%

26%

30%

2-5 Hours

24%

29%

5-8 Hours

11%

More than 8 Hours

11%

Google

Yahoo

All travel users

571

415

5,788

10%

10%

10%

16%

14%

15%

29%

32%

29%

26%

23%

22%

25%

12%

11%

12%

11%

11%

11%

8%

12%

12%

11%

Table 32: Duration of PC usage from home Duration

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

823

754

754

431

315

4,757

Less than 30 Minutes

12%

8%

11%

6%

11%

9%

30 to 60 Minutes

21%

19%

21%

18%

16%

20%

1-2 Hours

35%

36%

37%

32%

36%

35%

2-5 Hours

21%

24%

20%

27%

24%

22%

5-8 Hours

5%

7%

6%

10%

8%

7%

More than 8 Hours

6%

5%

6%

8%

5%

6%

119

Table 33: Duration of PC usage from office Duration

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

861

790

921

518

389

5,515

Less than 30 Minutes

3%

3%

3%

5%

4%

4%

30 to 60 Minutes

5%

7%

6%

8%

11%

7%

1-2 Hours

12%

16%

13%

16%

21%

15%

2-5 Hours

22%

25%

26%

19%

19%

23%

5-8 Hours

32%

25%

29%

29%

26%

28%

More than 8 Hours

26%

24%

23%

23%

18%

23%

Table 34: Time spent by internet users on watching TV Time Spent On Watching TV

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

994

981

1,005

598

478

6,384

Less than 30 Minutes

13%

15%

15%

18%

18%

15%

30 to 60 Minutes

30%

29%

27%

28%

26%

28%

1-2 Hours

45%

43%

45%

40%

37%

43%

2-5 Hours

12%

11%

12%

12%

18%

12%

1%

2%

0.6%

1%

1%

1%

0.2%

0.3%

0.1%

0.9%

0.6%

0.5%

5-8 Hours More than 8 Hours

Table 35: Time spent by internet users on reading newspaper Time Spent On Reading Newspaper

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

1,009

982

1,023

624

485

6,518

Less than 30 Minutes

44%

47%

42%

46%

49%

45%

30 to 60 Minutes

46%

41%

46%

41%

39%

43%

1-2 Hours

10%

10%

11%

12%

12%

11%

2-5 Hours

0.6%

2%

0.6%

0.7%

0.2%

0.9%

5-8 Hours

0.1%

0.0%

0.2%

0.3%

0.0%

0.1%

More than 8 Hours

0.0%

0.1%

0.0%

0.2%

0.0%

0.1%

Sample Base

120

Table 36: Time spent by internet users on listening to radio Time Spent On Listening To Radio

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

717

636

665

421

336

4,439

Less than 30 Minutes

49%

47%

51%

45%

42%

47%

30 to 60 Minutes

27%

25%

23%

31%

25%

26%

1-2 Hours

18%

17%

19%

16%

22%

19%

2-5 Hours

5%

5%

4%

6%

7%

5%

5-8 Hours

0.8%

1%

1%

0.9%

2%

1%

More than 8 Hours

0.7%

5%

1%

2%

2%

2%

Table 37: Professional activities Professional Activities

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

1,079

1,051

1,123

695

524

7,089

Emailing - work related

92%

87%

89%

85%

83%

88%

Job Search

82%

87%

80%

93%

92%

87%

Check business/Financial news

45%

40%

38%

28%

29%

38%

Look for Seminar/workshops

30%

27%

26%

29%

32%

28%

Search work related info

63%

57%

55%

53%

49%

55%

Business/prof. networking

37%

36%

34%

31%

28%

33%

Check business travel info.

38%

29%

24%

21%

19%

27%

Instant messaging

77%

82%

71%

93%

93%

82%

None of the Above

0.5%

0.2%

0.5%

0.7%

4%

1%

Sample Base

121

Table 38: Personal activities Personal Activities

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

1,079

1,051

1,123

695

524

7,089

Emailing - personal

94%

92%

95%

89%

86%

91%

Dating/Friendship

61%

71%

58%

87%

90%

73%

Check personal travel info.

51%

38%

41%

26%

22%

37%

Chatting

65%

69%

58%

65%

69%

63%

Matrimonial search

60%

70%

60%

87%

87%

73%

Share pictures

50%

47%

41%

44%

46%

45%

Check news

77%

82%

74%

92%

92%

84%

Check health & lifestyle info

39%

35%

33%

30%

34%

36%

Check Sports

70%

77%

68%

91%

92%

80%

Astrology

59%

65%

51%

87%

92%

70%

Check cinema content

34%

37%

26%

29%

33%

33%

Check hobby related info

43%

37%

31%

34%

34%

36%

Social networking/communities

60%

65%

51%

86%

86%

69%

Search for product information

58%

51%

53%

47%

40%

51%

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

Sample Base

None of the above

Table 39: Downloading activities Downloading Activities

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

1,079

1,051

1,123

695

524

7,089

Music

71%

78%

67%

91%

97%

79%

Online games

66%

75%

62%

90%

91%

77%

Mobile contents (ring tones/games)

63%

74%

61%

89%

95%

76%

Educational / Learning material

56%

63%

56%

91%

89%

70%

Screensavers/wallpapers

50%

49%

46%

49%

54%

49%

Adult content

20%

21%

19%

20%

24%

21%

Movies

34%

40%

30%

33%

36%

34%

7%

6%

11%

1%

0.9%

5%

Sample Base

None of the above

122

Table 40: E-commerce related activities E-Commerce Related Activities

Makemytrip

Yatra

IRCTC

Sample Base

Google

Yahoo

All travel users

1,075

1,040

1,119

693

523

7,056

E-greetings

70%

66%

67%

60%

61%

65%

Net telephony

20%

17%

16%

16%

13%

18%

Online bill payment

39%

38%

38%

21%

18%

32%

Book air tickets

56%

44%

28%

23%

23%

36%

Book train tickets

36%

36%

60%

32%

28%

38%

Book hotels

13%

15%

8%

13%

14%

13%

Buy non-travel products

45%

38%

37%

19%

17%

33%

Net banking

53%

43%

46%

31%

26%

40%

Check real estate info

57%

62%

46%

84%

85%

66%

Check financial info

67%

74%

59%

89%

87%

75%

Online stock trading

25%

25%

20%

14%

15%

20%

0.9%

1%

2%

0.9%

0.4%

1%

None of these

Table 41: Online shopping Online Shopping

Makemytrip

Yatra

IRCTC

Sample Base

Google

Yahoo

All travel users

1,079

1,051

1,123

695

524

7,089

Searched only

18%

22%

13%

33%

39%

24%

Both searched and bought

70%

61%

71%

44%

38%

58%

Neither searched nor bought

12%

16%

16%

23%

23%

18%

Table 42: Blogging activities Blogging Activities

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

1,079

1,051

1,123

695

524

7,089

Check / read blogs at least once a week

28%

27%

24%

27%

27%

27%

Check / read blogs less than once a week

11%

8%

8%

10%

11%

10%

Comment on blog post at least once a week

14%

14%

9%

12%

13%

13%

Sample Base

Comment on blog post less than once a week

6%

6%

5%

7%

8%

7%

Have a blog site of my own

11%

9%

6%

9%

6%

8%

None of the above

61%

64%

68%

65%

63%

64%

123

Table 43: Member of an online community Member Of An Online Community Sample Base

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

1,079

1,051

1,123

695

524

7,089

Not a member of any online community

49%

51%

57%

56%

59%

55%

Member of an online community

51%

49%

43%

44%

41%

45%

Table 44: Membership by type of online community Type Of Online Community

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

1,079

1,051

1,123

695

524

7,089

12%

9%

8%

6%

4%

8%

Computers & Internet

4%

8%

6%

8%

6%

6%

Romance & Relationships

5%

5%

4%

4%

4%

5%

Business / Professional community

6%

4%

3%

3%

2%

4%

Music

2%

4%

4%

3%

5%

3%

Games

3%

4%

2%

2%

2%

3%

Schools & Education

2%

2%

3%

3%

4%

2%

Individuals

3%

2%

2%

2%

2%

2%

Arts & Entertainment

1%

3%

1%

2%

0.9%

2%

Cultures & Community

2%

2%

2%

3%

1%

2%

Travel

3%

1%

2%

0.2%

0.6%

1%

Company

1%

1%

0.9%

1%

1%

1%

Health, Wellness & Fitness

1%

1%

0.9%

1%

0.3%

0.9%

Religion & Beliefs

1%

0.5%

1%

0.6%

1%

0.8%

Science & History

0.6%

0.3%

0.4%

1%

3%

0.8%

1%

1%

0.2%

0.6%

0.0%

0.7%

0.8%

0.7%

0.6%

0.6%

1%

0.7%

1%

0.5%

0.3%

0.6%

0.9%

0.6%

Countries & Regional

0.3%

0.4%

0.3%

0.9%

0.4%

0.4%

Hobbies & Crafts

0.5%

0.3%

0.4%

0.7%

0.3%

0.4%

Recreation & Sports

0.1%

0.1%

0.4%

0.1%

0.1%

0.3%

Cities & Neighborhoods

0.3%

0.2%

0.3%

0.1%

0.4%

0.2%

Gay, Lesbian & Bi

0.4%

0.1%

0.1%

0.0%

0.3%

0.2%

Government & Politics

0.3%

0.1%

0.1%

0.4%

0.6%

0.2%

Pets & Animals

0.4%

0.1%

0.2%

0.4%

0.3%

0.2%

Food, Drink & Wine

0.4%

0.0%

0.1%

0.0%

0.0%

0.1%

49%

51%

57%

56%

59%

55%

Sample Base Alumni & Schools

Automotive Family & Home Fashion & Beauty

Not a member of any online community

124

Table 45: Usage of other language websites Usage Of Other Language Websites

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

1,079

1,051

1,123

695

524

7,089

Use other language websites

10%

13%

17%

16%

14%

14%

Use only English websites

91%

88%

83%

84%

86%

86%

Sample Base

Table 46: Online activities desired in other languages Online Activities

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

1,079

1,051

1,123

695

524

7,089

Email

57%

62%

63%

63%

68%

64%

Chatting

44%

51%

45%

55%

51%

49%

Entertainment

44%

48%

46%

50%

51%

48%

Online news

31%

34%

38%

37%

37%

36%

Search information

35%

35%

33%

37%

39%

36%

Online learning / education

29%

34%

33%

39%

37%

34%

Astrology

26%

24%

27%

28%

25%

26%

Online shopping

25%

23%

25%

23%

21%

23%

Travel related information

25%

24%

24%

20%

18%

23%

Matrimony

16%

16%

15%

18%

22%

17%

Blog

16%

16%

11%

13%

11%

14%

Not Interested

25%

20%

19%

16%

15%

19%

Sample Base

125

Table 47: Problems faced while surfing the internet Problems Sample Base

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

1,079

1,051

1,123

695

524

7,089

Difficult to connect

30%

30%

33%

35%

40%

33%

Slow website opening

63%

59%

62%

62%

64%

62%

Cumbersome navigation

17%

16%

14%

15%

11%

15%

Unsolicited ads/pop-ups

61%

51%

52%

40%

36%

49%

Lack of response to queries

31%

29%

28%

30%

26%

29%

Spam / junk mails

65%

61%

56%

49%

39%

55%

Virus / spyware

60%

58%

55%

55%

48%

55%

Lack of local language content

7%

9%

8%

11%

12%

10%

Never faced any problem

5%

8%

7%

8%

11%

8%

Others

1%

2%

2%

1%

1%

2%

126

Table 48: Top of mind unaided recall - all websites Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

1,062

1,034

1,103

685

519

6,946

Google

32%

38%

28%

53%

13%

31%

Yahoo

24%

30%

32%

21%

58%

29%

Rediff

12%

8%

12%

6%

6%

11%

Orkut

3%

2%

1%

3%

4%

4%

Gmail

3%

3%

4%

2%

1%

3%

Zapak

3%

0.9%

1%

0.3%

1%

2%

Indiatimes

1%

2%

0.9%

0.3%

0.7%

1%

0.2%

0.7%

0.2%

0.0%

0.3%

0.7%

4%

0.0%

0.0%

0.0%

0.0%

0.7%

Moneycontrol

0.9%

0.3%

0.0%

0.1%

0.0%

0.6%

MSN

0.5%

0.5%

0.3%

0.5%

0.0%

0.5%

Sify

0.1%

0.6%

0.7%

1%

0.0%

0.5%

Ebay

0.3%

0.3%

0.6%

0.0%

0.0%

0.4%

NDTV

0.1%

0.4%

0.7%

0.1%

0.0%

0.4%

Wikipedia

0.4%

0.2%

0.4%

0.8%

0.1%

0.4%

India

0.4%

0.0%

0.4%

0.5%

0.3%

0.4%

IRCTC

0.0%

0.0%

2%

0.0%

0.0%

0.3%

Naukri

0.1%

0.3%

0.2%

0.2%

0.2%

0.3%

Sharekhan

0.0%

0.1%

2%

0.0%

0.0%

0.3%

Microsoft

0.1%

0.3%

0.0%

0.2%

0.0%

0.3%

Sample Base

Contest2win Funmaza

India games

2%

0.0%

0.0%

0.0%

0.0%

0.3%

You tube

0.7%

0.1%

0.4%

0.1%

0.1%

0.3%

Espnstar

0.0%

0.3%

0.1%

0.1%

0.0%

0.2%

Howstuffworks

0.0%

0.4%

0.6%

0.0%

0.3%

0.2%

ICICIbank

0.0%

0.7%

0.2%

0.0%

0.0%

0.2%

ICICIDirect

0.2%

0.4%

0.3%

0.0%

0.0%

0.2%

Monster

0.3%

0.0%

0.2%

0.4%

0.4%

0.2%

Nokia

0.4%

0.2%

0.5%

0.0%

0.0%

0.2%

Raaga

0.6%

0.0%

0.0%

0.0%

0.0%

0.2%

Timesofindia

0.6%

0.0%

0.0%

0.0%

0.0%

0.2%

WWE

0.0%

0.3%

0.0%

0.0%

0.0%

0.2%

Ebizel

0.0%

0.4%

0.3%

0.0%

0.0%

0.2%

Bharatmatrimony

0.0%

0.0%

0.4%

0.0%

0.0%

0.1%

BSNL

0.0%

0.0%

0.3%

0.0%

0.0%

0.1%

Cricinfo

0.0%

0.0%

0.2%

0.0%

0.0%

0.1%

Economictimes

0.0%

0.2%

0.2%

0.0%

0.0%

0.1%

HDFC

0.0%

0.1%

0.1%

0.0%

0.0%

0.1%

Hi5

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Hpindia

0.1%

0.0%

0.1%

0.5%

0.0%

0.1%

Indiabulls

0.0%

0.0%

0.1%

0.0%

0.0%

0.1%

Indiafm

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

Indiainfoline

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

Manoramaonline

0.1%

0.0%

0.0%

0.8%

0.0%

0.1%

Reliance

0.0%

0.2%

0.3%

0.0%

0.0%

0.1%

Samachar

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

Santabanta

0.3%

0.3%

0.1%

0.0%

0.0%

0.1%

Sony

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

127

Timesjob

0.1%

0.1%

0.1%

0.1%

0.0%

0.1%

Makemytrip

0.7%

0.0%

0.0%

0.0%

0.0%

0.1%

Yatra

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

Zapak

0.0%

0.2%

0.2%

0.0%

0.2%

0.1%

123Greetings

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Amazon

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

BBC

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

CBSE

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Download

0.0%

0.0%

0.0%

0.0%

0.2%

0.0%

Freshersworld

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indiamart

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Indianexpress

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indianrailways

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Indya

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

NSEindia

0.0%

0.0%

0.0%

0.0%

0.2%

0.0%

Shaadi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

VSNL

0.0%

0.0%

0.0%

0.0%

0.2%

0.0%

Rcm business

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Mail2 web

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Airtel

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

Others

10%

8%

10%

10%

13%

10%

128

Table 49: Most used website - all websites Website Sample Base

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

1,073

1,044

1,114

689

524

7,045

Google

35%

37%

33%

55%

10%

32%

Yahoo

19%

25%

26%

19%

69%

26%

Rediff

12%

8%

13%

6%

5%

11%

Orkut

4%

6%

4%

4%

5%

6%

Gmail

4%

4%

4%

4%

1%

4%

Hotmail

3%

0.8%

0.8%

0.8%

1%

2%

Indiatimes

0.6%

0.6%

0.5%

0.3%

0.3%

1%

Moneycontrol

0.9%

1%

0.3%

0.1%

0.0%

0.6%

Sify

0.0%

0.5%

0.2%

0.9%

0.0%

0.6%

Icicibank

1%

0.5%

0.1%

0.0%

1%

0.5%

Naukri

0.8%

0.1%

0.6%

0.2%

0.7%

0.5%

Ebay

0.0%

0.5%

1%

0.0%

0.0%

0.4%

MSN

0.2%

0.0%

0.3%

0.5%

0.2%

0.4%

Wikipedia

0.5%

0.2%

0.3%

0.8%

0.2%

0.4%

Icicidirect

0.5%

0.2%

1%

0.0%

0.1%

0.3%

Nseindia

0.1%

0.6%

0.0%

0.0%

0.2%

0.3%

Contest2win

0.2%

0.9%

0.0%

0.0%

0.0%

0.3%

Download

0.6%

0.0%

0.0%

0.5%

0.0%

0.2%

Santabanta

0.0%

0.5%

0.2%

0.0%

0.0%

0.2%

Sharekhan

0.1%

0.4%

0.0%

0.0%

0.0%

0.2%

Youtube

0.3%

0.1%

0.1%

0.3%

0.1%

0.2%

Monster

0.0%

0.1%

0.1%

0.0%

0.4%

0.1%

Raaga

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

WWE

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Bseindia

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Espnstar

0.0%

0.1%

0.1%

0.0%

0.0%

0.0%

Timesjob

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

17%

12%

16%

7%

5%

13%

Others

129

Table 50: Preferred website for emailing Website Sample Base

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

1,079

1,051

1,123

695

524

7,089

Yahoo

45%

55%

52%

54%

75%

52%

Gmail

24%

24%

20%

27%

8%

22%

Rediff

19%

14%

20%

14%

8%

17%

Hotmail

10%

5%

4%

4%

4%

6%

Indiatimes

0.9%

0.6%

0.8%

0.2%

0.5%

1%

Sify

0.8%

0.9%

1%

0.3%

1%

1%

Sancharnet/BSNL

0.6%

0.4%

0.9%

0.1%

3%

0.7%

VSNL

0.9%

0.2%

0.2%

0.6%

0.6%

0.4%

Lycos

0.1%

0.5%

0.1%

0.1%

0.0%

0.2%

AOL

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Table 51: Multiple user shares of email websites Multiple User Shares

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

1,079

1,051

1,123

695

524

7,089

2%

2%

3%

3%

3%

3%

Gmail

70%

66%

64%

66%

37%

63%

Hotmail

52%

41%

41%

43%

27%

42%

Indiatimes

27%

20%

21%

17%

12%

22%

Sample Base AOL

Lycos

2%

3%

1%

2%

1%

2%

Rediff

59%

65%

66%

61%

47%

61%

9%

6%

11%

7%

10%

8%

Sify

17%

17%

16%

16%

14%

15%

VSNL

5%

6%

4%

7%

5%

6%

Yahoo

90%

91%

90%

92%

95%

90%

Others

4%

6%

4%

4%

3%

5%

Sancharnet/BSNL

130

Table 52: Preferred website for job search Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

876

902

885

649

497

6,130

Naukri

46%

40%

47%

24%

22%

38%

Monster

30%

29%

23%

16%

25%

26%

Timesjobs

12%

18%

14%

12%

8%

13%

Google

0.8%

5%

2%

31%

5%

6%

Yahoo

0.4%

0.8%

2%

3%

27%

4%

Rediff

0.5%

0.1%

2%

0.7%

2%

2%

1%

1%

0.4%

1%

2%

2%

Indiatimes Jobsahead Freshersworld Jobs

2%

0.2%

1%

2%

0.1%

1%

0.4%

0.3%

0.9%

1%

2%

1%

1%

0.8%

0.7%

0.8%

0.3%

1%

Jobstreet

0.5%

1%

0.6%

0.4%

0.6%

0.9%

Clickjobs

0.7%

0.4%

0.0%

1%

0.1%

0.4%

Jobsearch

0.4%

0.0%

0.8%

0.0%

0.1%

0.4%

Devnetjobs

0.3%

0.0%

0.3%

0.4%

0.3%

0.2%

Jobsindia

0.3%

0.0%

0.2%

0.1%

0.5%

0.2%

4%

3%

6%

6%

6%

5%

Others

131

Table 53: Preferred website for mobile content Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

638

744

640

612

493

5,216

Yahoo

11%

15%

10%

11%

64%

16%

Rediff

10%

9%

18%

6%

7%

13%

Google

2%

6%

4%

63%

6%

11%

Nokia

10%

8%

15%

3%

3%

8%

Indiatimes

10%

5%

7%

5%

0.9%

7%

Mobile9

5%

5%

2%

1%

2%

4%

Airtel

3%

3%

5%

0.5%

1%

3%

Ringtones

0.7%

4%

1%

0.2%

0.5%

3%

Hutch

4%

3%

3%

2%

0.6%

3%

Funmaza

3%

5%

4%

0.3%

1%

3%

Zedge

3%

2%

2%

0.0%

1%

2%

Mobango

3%

2%

2%

1%

1%

2%

Sify

1%

4%

0.5%

0.0%

1%

2%

Sonyericsson

2%

1%

2%

0.4%

0.1%

1%

Games

1%

0.5%

0.7%

0.4%

0.8%

0.8%

Cooltoad

1%

0.9%

0.2%

0.1%

0.7%

0.7%

Santabanta

0.1%

2%

1%

0.0%

0.0%

0.7%

Motozone

0.7%

0.7%

2%

0.1%

0.0%

0.7%

Download

1%

0.1%

0.5%

0.5%

0.5%

0.6%

Masti4India

1%

1%

0.5%

0.0%

0.0%

0.6%

Mobileringtones

1%

1%

0.7%

0.0%

0.0%

0.6%

R World

0.6%

0.8%

1%

0.3%

0.1%

0.6%

Freeringtones

0.0%

0.6%

2%

0.1%

0.0%

0.5%

1%

0.3%

0.2%

0.0%

0.8%

0.5%

Tagtag

0.9%

0.4%

0.4%

0.4%

0.0%

0.5%

Cellebrum

0.8%

0.4%

0.4%

0.0%

0.0%

0.4%

MSN

0.2%

0.0%

0.0%

0.2%

0.3%

0.4%

Papuyaar

0.7%

0.0%

0.9%

0.0%

0.0%

0.4%

Getjar

0.1%

0.5%

0.1%

0.3%

1%

0.4%

Samsungmobile

0.7%

0.5%

0.1%

0.0%

0.0%

0.3%

Zapak

0.2%

0.6%

0.1%

0.1%

0.0%

0.3%

Hungama

0.3%

1%

0.0%

0.0%

0.0%

0.2%

Indiafm

0.4%

0.0%

0.4%

0.0%

0.0%

0.2%

Raaga

0.0%

0.2%

0.3%

0.1%

0.1%

0.2%

Idea

0.0%

0.5%

0.6%

0.0%

0.0%

0.2%

BSNL

0.0%

0.2%

0.3%

0.0%

0.0%

0.2%

Dotsis

0.2%

0.1%

0.5%

0.0%

0.0%

0.1%

Apniisp

0.2%

0.0%

0.0%

0.0%

0.2%

0.1%

Others

20%

17%

12%

5%

6%

13%

Mauj

132

Table 54: Preferred website for sports Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

695

765

688

610

487

5,347

Espnstarsports

37%

40%

27%

17%

11%

28%

7%

9%

9%

7%

66%

13%

Cricinfo

13%

12%

17%

4%

2%

11%

Google

3%

4%

3%

55%

3%

10%

Rediff

7%

5%

11%

4%

7%

9%

Sports

8%

3%

4%

2%

1%

5%

Indiatimes

3%

3%

3%

1%

0.7%

3%

NDTV

3%

4%

3%

1%

0.6%

3%

Sify

1%

2%

2%

1%

0.6%

2%

Tensports

2%

2%

2%

0.7%

0.5%

2%

WWE

1%

0.8%

4%

0.6%

0.4%

2%

Cricketnext

2%

2%

0.9%

0.7%

1%

1%

MSN

2%

0.9%

2%

0.5%

0.8%

1%

Timesofindia

1%

0.6%

1%

0.0%

0.0%

0.8%

Yahoo

BBC Sports

1%

0.4%

1%

0.0%

0.3%

0.7%

CNN

0.8%

0.5%

2%

0.1%

0.0%

0.6%

DD Sports

0.0%

0.6%

0.3%

0.2%

0.8%

0.5%

Khel

0.3%

1%

0.6%

0.0%

0.0%

0.4%

Iccworldcup

0.2%

0.9%

0.6%

0.3%

0.4%

0.4%

Cricbuzz

0.4%

0.3%

0.4%

0.3%

0.0%

0.2%

Zeesports

0.2%

0.3%

0.8%

0.0%

0.1%

0.2%

8%

8%

7%

4%

4%

8%

Others

133

Table 55: Preferred website for travel products Website

Makemytrip

Yatra

IRCTC

Sample Base

1,079

1,051

1,123

Makemytrip

100%

0.0%

0.0%

Yatra

0.0%

100%

0.0%

IRCTC

0.0%

0.0%

Google

0.0%

0.0%

Yahoo

0.0%

Rediff

0.0%

Indiatimes

Google

Yahoo

All travel users

695

524

7,089

0.0%

0.0%

17%

0.0%

0.0%

16%

100%

0.0%

0.0%

15%

0.0%

100%

0.0%

11%

0.0%

0.0%

0.0%

100%

8%

0.0%

0.0%

0.0%

0.0%

5%

0.0%

0.0%

0.0%

0.0%

0.0%

3%

Travel

0.0%

0.0%

0.0%

0.0%

0.0%

3%

Travelguru

0.0%

0.0%

0.0%

0.0%

0.0%

2%

Cleartrip

0.0%

0.0%

0.0%

0.0%

0.0%

2%

Airdeccan

0.0%

0.0%

0.0%

0.0%

0.0%

2%

Airindia

0.0%

0.0%

0.0%

0.0%

0.0%

0.9%

Travel India

0.0%

0.0%

0.0%

0.0%

0.0%

0.8%

Jetairways

0.0%

0.0%

0.0%

0.0%

0.0%

0.7%

Sify

0.0%

0.0%

0.0%

0.0%

0.0%

0.7%

Rajtravels

0.0%

0.0%

0.0%

0.0%

0.0%

0.7%

MSN

0.0%

0.0%

0.0%

0.0%

0.0%

0.6%

Tours

0.0%

0.0%

0.0%

0.0%

0.0%

0.6%

Goair

0.0%

0.0%

0.0%

0.0%

0.0%

0.4%

Indianairlines

0.0%

0.0%

0.0%

0.0%

0.0%

0.4%

Spicejet

0.0%

0.0%

0.0%

0.0%

0.0%

0.4%

Indiatravels

0.0%

0.0%

0.0%

0.0%

0.0%

0.3%

Incredibleindia

0.0%

0.0%

0.0%

0.0%

0.0%

0.3%

Hotels

0.0%

0.0%

0.0%

0.0%

0.0%

0.3%

Flykingfisher

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

Travelocity

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

KSRTC

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Thomascook

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Airsahara

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sitatours

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

0.0%

0.0%

0.0%

0.0%

0.0%

9%

134

Table 56: Preferred website for matrimony Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

626

718

635

592

467

5,083

Shaadi

37%

37%

28%

13%

13%

28%

Bharatmatrimony

32%

30%

33%

17%

13%

26%

Google

2%

0.8%

0.7%

47%

1%

7%

Yahoo

1%

6%

3%

2%

46%

7%

Jeevansaathi

5%

4%

7%

6%

5%

5%

Matrimony

4%

4%

3%

4%

5%

5%

Rediff

2%

1%

2%

1%

3%

4%

Tamilmatrimony

2%

4%

6%

2%

3%

3%

Simplymarry

8%

3%

4%

0.1%

0.9%

3%

Matrimonial

1%

1%

3%

0.8%

4%

2%

Indiatimes

0.1%

0.5%

0.7%

0.7%

0.6%

1%

Indiamatrimony

0.1%

4%

2%

0.1%

0.0%

1%

Telugumatrimony

0.1%

0.7%

3%

0.5%

0.1%

0.7%

Keralamatrimony

0.5%

0.3%

0.3%

0.1%

0.1%

0.7%

Indianmatrimony

0.3%

0.6%

0.1%

3%

0.0%

0.6%

MSN

0.0%

0.0%

0.0%

0.0%

0.5%

0.6%

Sify

0.0%

0.1%

0.0%

0.3%

0.5%

0.5%

Oriyamatrimony

1%

0.0%

0.7%

0.0%

0.0%

0.3%

Matchmaker

0.0%

0.1%

0.2%

0.3%

0.0%

0.2%

Bengalimatrimony

0.3%

0.3%

0.3%

0.1%

0.0%

0.2%

Agarwal2Agarwal

0.3%

0.0%

0.1%

0.0%

0.0%

0.1%

Punjabmatrimony

0.0%

0.1%

0.0%

0.0%

0.2%

0.1%

Marathimatrimony

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

Hindimatrimony

0.3%

0.0%

0.1%

0.0%

0.0%

0.1%

Gujuratimatrimony

0.0%

0.0%

0.2%

0.0%

0.0%

0.1%

Sindhimatrimony

0.3%

0.1%

0.0%

0.0%

0.0%

0.0%

Urdumatrimony

0.0%

0.0%

0.0%

0.0%

0.4%

0.0%

1%

2%

4%

2%

3%

4%

Others

135

Table 57: Preferred website for financial news/info Website Sample Base

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

659

734

629

601

478

5,106

Google

4%

6%

5%

77%

5%

15%

Yahoo

6%

13%

5%

3%

77%

13%

Moneycontrol/CNBC

21%

19%

16%

2%

3%

12%

ICICI Direct/ICICI Bank

9%

8%

13%

2%

1%

7%

Rediff

3%

4%

5%

3%

5%

7%

Sharekhan

9%

6%

6%

0.2%

0.1%

4%

Indiatimes

5%

2%

3%

0.5%

2%

4%

NDTV/NDTVprofit

5%

6%

5%

2%

2%

4%

Economictimes

3%

3%

5%

0.5%

0.3%

3%

Stockmarket

7%

4%

1%

0.1%

0.0%

3%

Sify

1%

2%

0.6%

0.2%

0.0%

2%

CNN

0.7%

0.7%

0.5%

0.1%

0.0%

1%

MSN

2%

0.4%

2%

0.3%

1%

1%

Indiabulls

0.9%

0.5%

2%

0.9%

0.1%

1%

NSE

0.5%

2%

3%

0.4%

0.0%

1%

Timesofindia Business Financialexpress HDFC Financialnews BBC

2%

0.3%

2%

0.0%

0.4%

1%

0.7%

1%

2%

0.1%

0.4%

1%

1%

3%

1%

0.2%

0.0%

1%

0.0%

0.3%

2%

3%

0.0%

0.9%

2%

1%

0.2%

0.0%

0.0%

0.8%

0.1%

0.5%

0.3%

0.3%

0.0%

0.8%

Zeebusiness

1%

0.5%

2%

0.0%

0.0%

0.7%

Indiainfoline

0.0%

2%

0.5%

0.0%

0.0%

0.5%

Ibnlive

0.4%

0.5%

0.0%

0.6%

0.0%

0.5%

Efinancialnews

0.5%

0.5%

0.4%

0.0%

0.0%

0.5%

Manoramaonline

2%

0.0%

0.0%

0.0%

0.1%

0.4%

Equitymaster

1%

0.0%

0.3%

0.3%

0.0%

0.3%

Kotaksecurities

0.1%

0.2%

0.7%

0.0%

0.0%

0.3%

Valueresearch

0.6%

0.4%

0.0%

0.0%

0.0%

0.3%

Reliancemoney

0.1%

0.2%

0.6%

0.0%

0.0%

0.2%

Karvey

0.1%

0.2%

0.0%

0.0%

0.0%

0.2%

5Paisa

0.2%

0.5%

0.0%

0.0%

0.0%

0.1%

Capitalmarket

0.4%

0.1%

0.3%

0.0%

0.0%

0.1%

12%

13%

16%

4%

2%

13%

Others

136

Table 58: Preferred website for cinema Website Sample Base

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

637

732

615

604

476

5,126

Yahoo

6%

14%

8%

5%

63%

13%

Google

3%

4%

5%

62%

3%

11%

Rediff

2%

3%

7%

1%

3%

6%

11%

4%

6%

5%

2%

5%

Bollywood

4%

4%

6%

5%

3%

5%

Cinema

4%

8%

2%

0.3%

0.3%

4%

Indiafm

6%

7%

6%

1%

0.7%

4%

Movies

9%

4%

2%

1%

2%

4%

Indiatimes

3%

2%

2%

0.1%

2%

3%

Sify

4%

2%

4%

0.4%

0.6%

3%

Santabanta

2%

3%

1%

0.7%

2%

3%

0.6%

3%

4%

2%

0.6%

2%

PVR Cinemas

Tamilcinemas Funcinemas

2%

2%

2%

0.2%

0.0%

2%

0.7%

4%

0.7%

0.1%

0.0%

2%

Idlebrain

2%

0.9%

2%

1%

1%

1%

Zeecinemas

1%

2%

4%

0.3%

0.0%

1%

Indiaglitz

1%

0.6%

3%

1%

0.3%

1%

Imdb

Inox

3%

2%

2%

0.9%

0.0%

1%

Raaga

0.5%

0.7%

0.3%

1%

2%

1%

Adlabs

3%

1%

0.6%

0.0%

0.4%

1%

Indiancinema

3%

0.9%

2%

0.4%

0.2%

1%

MSN

0.1%

1%

0.3%

0.2%

1%

1%

Youtube

0.7%

0.6%

0.7%

2%

0.0%

1%

Satyamcinema

0.5%

2%

1%

0.6%

0.2%

1%

Cinemax

2%

0.6%

1%

0.7%

0.0%

0.9%

Indya

2%

0.8%

0.9%

0.1%

0.0%

0.8%

Teluguone

0.0%

1%

1%

0.6%

0.8%

0.8%

Thecinema

0.3%

2%

2%

0.0%

0.0%

0.8%

Andhravilas

0.0%

3%

0.7%

0.1%

0.1%

0.7%

Cinesouth

0.1%

2%

0.0%

0.6%

0.7%

0.6%

Hollywood

0.2%

0.5%

0.9%

0.0%

0.3%

0.5%

1%

0.0%

1%

0.0%

0.3%

0.5%

Filmfare

0.2%

0.6%

0.6%

0.3%

0.1%

0.4%

Galatta

0.0%

0.5%

1%

0.0%

0.0%

0.4%

Smashits

0.0%

0.2%

1%

0.0%

0.4%

0.4%

Timesofindia

0.4%

0.3%

0.4%

0.1%

0.0%

0.4%

Starmovies

0.0%

0.3%

0.4%

0.0%

2%

0.4%

Chitraloka

0.4%

0.1%

0.0%

0.0%

0.0%

0.4%

Sonypictures

0.4%

0.3%

0.0%

0.0%

0.0%

0.3%

Prasad2

0.5%

0.1%

0.1%

0.1%

0.7%

0.3%

Malayalamcinema

0.2%

0.0%

0.1%

0.4%

0.7%

0.3%

Funmala

0.8%

0.1%

0.1%

0.2%

0.3%

0.3%

Yashrajfilms

0.3%

0.4%

0.0%

0.0%

0.0%

0.2%

Musicindiaonline

0.6%

0.4%

0.0%

0.0%

0.1%

0.2%

Glamsham

0.0%

0.3%

0.4%

0.0%

0.0%

0.2%

19%

13%

18%

6%

8%

15%

NDTV

Others

137

Table 59: Preferred website for online share/stock trading Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

236

243

212

42

22

1,108

ICICI Direct

38%

44%

34%

30%

22%

37%

Sherkhan

22%

27%

22%

14%

17%

23%

Indiabulls

7%

6%

6%

17%

4%

7%

Kotaksecurities

2%

3%

3%

0.0%

2%

3%

Geojit

5%

0.4%

6%

0.0%

0.0%

3%

BSE

4%

2%

3%

1%

1%

3%

5Paisa

4%

2%

2%

0.4%

35%

3%

hdfcsec

2%

2%

5%

4%

2%

2%

NSE

1%

1%

4%

0.3%

0.5%

2%

Religare

1%

1%

3%

0.0%

0.0%

2%

Reliancemoney

0.1%

0.9%

2%

0.0%

0.0%

1%

Karvy

0.7%

0.9%

0.1%

0.0%

0.0%

0.6%

Angeltrade

0.1%

0.0%

0.4%

0.0%

0.0%

0.1%

13%

9%

10%

33%

17%

13%

Others

138

Table 60: Preferred website for games Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

666

739

628

610

484

5,141

Yahoo

18%

15%

18%

10%

68%

20%

Zapak

16%

24%

16%

9%

5%

15%

Google

4%

3%

8%

53%

4%

11%

Games

5%

6%

9%

4%

2%

7%

Rediff

1%

1%

2%

2%

5%

4%

Miniclip

6%

4%

5%

2%

0.9%

4%

Contest2Win

5%

7%

5%

0.6%

0.0%

3%

Indiagames

6%

2%

2%

3%

0.2%

3%

Indiatimes

2%

1%

2%

0.3%

0.7%

2%

0.6%

3%

1%

1%

1%

2%

MSN Onlinegames

3%

2%

1%

0.8%

0.6%

2%

Download

1%

0.7%

1%

1%

0.8%

1%

Cricinfo

0.9%

2%

2%

0.2%

0.0%

1%

Easports

2%

1%

0.9%

0.4%

0.1%

1%

0.7%

0.1%

0.9%

0.0%

1%

0.9%

Sify Freeonlinegames

2%

0.9%

0.1%

0.6%

0.3%

0.7%

0.0%

0.0%

2%

0.7%

0.0%

0.6%

Gamehouse

3%

0.1%

0.1%

0.1%

0.0%

0.6%

Bigfishgames

1%

1%

0.1%

0.6%

0.0%

0.6%

Funmaza

0.7%

0.2%

0.9%

0.1%

1%

0.5%

Funtoosh

0.0%

2%

1%

0.2%

0.1%

0.5%

Cartoonnetwork

0.2%

0.1%

1%

0.1%

0.6%

0.4%

Freegames

Realarcade

1%

0.0%

0.0%

0.4%

0.1%

0.4%

Sports

0.4%

0.1%

0.4%

0.6%

0.0%

0.4%

Stickcricket

0.1%

0.6%

0.7%

0.3%

0.0%

0.4%

Hungama

0.5%

0.5%

0.3%

0.0%

0.0%

0.4%

Gamesonline

0.5%

0.4%

0.5%

0.1%

0.6%

0.4%

Games2win

1%

0.5%

0.5%

0.0%

0.2%

0.4%

Santabanta

0.7%

0.6%

0.2%

0.2%

0.2%

0.3%

Playgames

0.4%

0.6%

0.2%

0.0%

0.0%

0.3%

Gamespot

0.1%

0.9%

0.1%

0.0%

0.3%

0.2%

Gamezone

0.3%

0.2%

0.0%

0.2%

0.0%

0.2%

Toondisneyindia

0.3%

0.0%

0.2%

0.2%

0.4%

0.2%

Gamesworld

0.3%

0.0%

0.1%

0.6%

0.0%

0.2%

Arcade

0.0%

0.4%

0.1%

0.0%

0.1%

0.2%

Others

19%

19%

18%

7%

6%

17%

139

Table 61: Preferred website for online shopping Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

805

827

744

611

487

5,664

Ebay

39%

44%

36%

12%

15%

31%

Rediff

29%

17%

28%

13%

11%

24%

Google Yahoo Indiatimes

2%

1%

3%

63%

2%

10%

0.5%

7%

3%

2%

63%

9%

11%

9%

6%

1%

0.9%

7%

Futurebazaar

6%

9%

9%

4%

2%

6%

Shopping

6%

1%

0.9%

0.6%

0.2%

2%

Sify

2%

0.2%

0.9%

2%

1%

2%

Indiaplaza

2%

2%

1%

0.3%

0.1%

1%

Onlineshopping

0.1%

0.8%

1%

0.2%

0.3%

1%

MSN

0.3%

0.2%

0.9%

0.2%

1%

0.9%

1%

2%

0.6%

0.1%

0.0%

0.8%

0.0%

0.1%

0.3%

0.0%

0.0%

0.4%

2%

7%

8%

3%

3%

7%

Amazon Timesofindia Others

140

Table 62: Preferred website for online news Website

Makemytrip

Yatra

IRCTC

Sample Base

809

846

806

Yahoo

10%

8%

7%

NDTV

16%

16%

14%

Google

Yahoo

All travel users

620

499

5,766

13%

65%

14%

4%

3%

12%

Google

5%

5%

6%

55%

2%

10%

Rediff

9%

11%

9%

5%

6%

10%

Indiatimes

11%

6%

7%

3%

4%

7%

Aajtak

9%

5%

9%

2%

2%

5%

BBC

5%

3%

5%

3%

2%

4%

Timesofindia

6%

5%

2%

2%

0.5%

4%

MSN

2%

6%

4%

1%

2%

3%

CNN

5%

4%

2%

2%

1%

3%

Ibnlive

4%

5%

3%

0.9%

0.0%

3%

Sify

2%

2%

0.9%

0.9%

0.8%

2%

Thehindu

1%

3%

5%

0.1%

0.1%

2%

Manoramaonline

0.4%

2%

1%

0.3%

4%

2%

Eenadu

0.7%

2%

3%

0.4%

1%

2%

1%

2%

3%

0.3%

0.1%

2%

CNBC

0.9%

0.9%

0.9%

1%

0.3%

1%

Jagran

0.8%

0.9%

2%

0.3%

0.1%

0.9%

1%

0.3%

2%

0.0%

0.3%

0.8%

DD News

0.4%

0.1%

2%

0.6%

0.4%

0.7%

Starnews

0.8%

0.7%

0.2%

0.4%

0.0%

0.7%

Times

0.1%

0.3%

1%

0.1%

0.7%

0.7%

Zeenews

Hindustantimes

TV9

2%

2%

0.2%

0.1%

0.0%

0.7%

Moneycontrol

0.3%

2%

2%

0.1%

0.0%

0.6%

Dinamalar

0.1%

0.4%

1%

0.2%

0.0%

0.5%

Economictimes

0.7%

0.4%

0.3%

0.1%

0.0%

0.4%

Midday

0.3%

0.0%

0.2%

0.2%

0.0%

0.3%

Esakal

0.1%

0.3%

0.0%

0.5%

0.0%

0.3%

Hinduonnet

0.0%

0.0%

0.3%

0.3%

0.0%

0.2%

Webduniya

0.1%

0.0%

0.1%

0.0%

0.1%

0.1%

6%

7%

7%

5%

4%

8%

Others

141

Table 63: Preferred website for friendship/dating Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

619

714

606

588

483

5,020

Orkut

39%

33%

35%

16%

14%

29%

Yahoo

17%

25%

26%

18%

68%

25%

Google

2%

2%

4%

53%

2%

10%

Rediff

6%

7%

6%

4%

4%

8%

Fropper

7%

4%

4%

0.7%

0.9%

3%

Date

5%

2%

2%

0.8%

0.8%

3%

Indiatimes

3%

2%

2%

0.3%

0.0%

2%

Friends

6%

1%

1%

0.0%

0.1%

2%

0.9%

2%

3%

0.1%

1%

2%

Hi5

5%

4%

0.3%

0.0%

0.7%

2%

Adultfriendfinder

2%

1%

3%

0.8%

0.3%

1%

MSN

0.2%

0.6%

1%

0.2%

1%

1%

Friendship

0.2%

0.4%

0.6%

0.3%

0.0%

1%

Tagged

0.8%

0.5%

1%

0.8%

1%

0.7%

Sify

0.1%

0.0%

0.5%

0.0%

0.4%

0.6%

Batchmates

0.6%

0.3%

0.2%

0.0%

0.0%

0.4%

Match

0.0%

0.1%

0.3%

0.0%

0.0%

0.2%

Friendster

0.3%

0.6%

0.1%

0.3%

0.1%

0.2%

Desimartini

0.4%

0.7%

0.0%

0.0%

0.0%

0.2%

6%

14%

11%

4%

7%

10%

Friendfinder

Others

142

Table 64: Preferred website for music Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

711

774

714

617

496

5,410

Raaga

25%

31%

23%

13%

12%

21%

Yahoo

5%

10%

8%

4%

54%

12%

Google

1%

2%

3%

50%

10%

9%

Music

6%

3%

5%

1%

0.7%

4%

Musicindiaonline

10%

3%

7%

2%

0.5%

4%

Cooltoad

7%

3%

7%

3%

1%

4%

Rediff

1%

1%

4%

2%

2%

4%

Mp3

2%

3%

2%

1%

2%

2%

0.6%

4%

4%

2%

0.3%

2%

Youtube

1%

1%

3%

4%

0.1%

2%

Smashits

2%

2%

3%

1%

0.7%

2%

0.9%

0.5%

0.6%

0.1%

0.0%

1%

Tamilsongs

Indiatimes Papuyaar

2%

1%

1%

0.1%

1%

1%

Mtv

3%

0.4%

0.8%

0.6%

0.0%

1%

Sify

2%

0.3%

0.4%

0.0%

0.1%

1%

Songs

1%

2%

0.7%

0.5%

0.6%

1%

Emusic

0.5%

5%

0.7%

0.3%

0.0%

1%

Dishant

0.8%

1%

1%

1%

0.2%

1%

2%

0.8%

0.2%

0.7%

0.4%

1%

Livewire Bollywoodmusic

0.1%

3%

0.9%

0.1%

0.8%

0.9%

Musiconline

0.5%

0.4%

1%

0.3%

0.3%

0.9%

1%

1%

1%

0.7%

0.3%

0.8%

0.2%

0.0%

0.5%

0.0%

1%

0.7%

1%

0.1%

0.4%

1%

0.0%

0.7%

Okesite

0.3%

0.6%

0.1%

3%

0.4%

0.7%

Apniisp

0.6%

0.5%

1%

0.4%

0.5%

0.6%

Indianmusic

0.7%

0.3%

1%

0.5%

0.0%

0.6%

1%

0.9%

0.1%

0.0%

0.0%

0.6%

0.0%

1%

0.4%

0.1%

0.7%

0.6%

Indiafm MSN Realplayer

Pz10 Funmaza Bollyexpress

1%

1%

1%

0.1%

0.3%

0.6%

Bollyfm

0.8%

0.5%

0.8%

0.2%

0.6%

0.5%

Timesmusic

0.5%

0.3%

0.4%

0.0%

0.0%

0.5%

Itunes

0.8%

0.6%

1%

0.0%

0.0%

0.5%

Andhravilas

0.1%

0.4%

0.6%

0.1%

0.1%

0.5%

123music

1%

0.6%

0.2%

0.2%

0.4%

0.5%

Telgusongs

0.1%

0.0%

0.8%

0.2%

0.8%

0.4%

Radiomirchi

0.5%

0.7%

0.0%

0.0%

0.4%

0.4%

Musicmazaa

0.1%

1%

0.2%

0.0%

0.5%

0.4%

1%

0.0%

0.2%

0.6%

0.2%

0.4%

Downloads Mag4U

1%

0.2%

0.0%

0.2%

0.5%

0.3%

Tamilmp3world

0.3%

0.3%

0.2%

0.1%

0.3%

0.3%

Musicworld

0.2%

0.4%

0.6%

0.0%

0.3%

0.3%

Sonymusic

0.5%

0.1%

0.2%

0.0%

0.0%

0.1%

Desiweb

0.4%

0.2%

0.1%

0.0%

0.0%

0.1%

Desimusic

0.1%

0.0%

0.4%

0.2%

0.0%

0.1%

13%

12%

13%

5%

6%

13%

Others

143

Table 65: Preferred info search engine - local language Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

395

464

431

525

175

3,038

Google

74%

65%

69%

93%

80%

73%

0.0%

3%

0.4%

2%

5%

2%

Manoramaonline Guruji

2%

6%

1%

0.0%

0.0%

2%

Kerala

4%

0.3%

0.1%

3%

0.0%

2%

Webduniya

2%

0.3%

3%

0.1%

0.1%

1%

Khoj

0.6%

3%

2%

0.5%

0.2%

1%

MSN

0.0%

0.0%

0.4%

0.0%

0.8%

1%

Eenadu

3%

0.2%

2%

0.0%

0.0%

1%

Webulagam

0.7%

0.9%

0.9%

0.0%

0.2%

0.8%

Chennaionline

0.2%

3%

1%

0.0%

0.0%

0.6%

Jagran

1%

0.4%

1%

0.1%

0.0%

0.5%

Others

12%

19%

18%

2%

13%

15%

Table 66: Preferred website for real estate Website Sample Base

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

578

640

502

568

461

4,538

Google

7%

9%

10%

78%

9%

19%

Yahoo

6%

20%

6%

2%

70%

15%

Magicbricks

23%

19%

15%

3%

3%

13%

99acres

18%

12%

14%

2%

1%

10%

Realestates

8%

9%

13%

2%

2%

10%

Rediff

4%

4%

4%

2%

5%

7%

15%

3%

3%

1%

3%

5%

Indiaproperty Property

4%

3%

6%

0.6%

0.3%

3%

Indiatimes

2%

0.9%

1%

1%

0.9%

3%

0.0%

0.8%

1%

0.2%

1%

1%

1%

0.1%

2%

0.4%

0.1%

0.8%

0.0%

0.0%

0.1%

0.2%

0.5%

0.5%

Sify Sulekha MSN Manoramaonline

2%

0.1%

0.0%

0.0%

0.3%

0.5%

Realtor

0.0%

0.4%

0.7%

0.0%

0.0%

0.4%

NDTV

0.5%

0.2%

0.9%

0.0%

0.0%

0.4%

Indiabulls

0.3%

0.6%

0.0%

1%

0.0%

0.4%

Chennaionline

0.2%

0.9%

1%

0.0%

0.0%

0.4%

Keralarealestate

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

9%

18%

20%

5%

4%

12%

Others

144

Table 67: Preferred info search engine - English Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

782

806

754

611

484

5,509

Google

86%

77%

81%

90%

36%

72%

Yahoo

5%

11%

5%

4%

58%

11%

English

2%

3%

3%

0.0%

1%

3%

Rediff

0.3%

1%

1%

1%

2%

3%

MSN

0.1%

2%

0.9%

0.2%

0.9%

1%

Wikipedia

1%

0.7%

1%

0.5%

0.2%

0.8%

Dictionary

0.5%

1%

1%

0.0%

0.0%

0.7%

Sify

0.2%

0.1%

0.8%

0.0%

0.0%

0.6%

Indiatimes

0.1%

0.3%

0.0%

0.3%

0.0%

0.6%

BBC

0.0%

0.0%

0.0%

3%

0.0%

0.6%

Timesofindia

0.0%

0.1%

0.7%

0.0%

0.0%

0.4%

Altavista

0.2%

0.3%

0.4%

0.2%

0.0%

0.3%

4%

4%

4%

1%

2%

5%

Others

Table 68: Preferred website for instant messaging Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

798

829

774

633

495

5,670

Yahoo

62%

68%

67%

42%

86%

61%

Google Talk

13%

13%

11%

48%

4%

15%

Rediffbol

6%

8%

13%

5%

4%

10%

MSN

9%

6%

2%

4%

3%

6%

Orkut

2%

1%

2%

1%

0.7%

2%

Meebo

0.9%

3%

1%

0.9%

0.0%

1%

1%

0.4%

0.8%

0.0%

0.0%

0.8%

Indiatimes

0.2%

0.2%

0.2%

0.1%

0.4%

0.6%

AIM

0.7%

0.1%

0.0%

0.0%

0.0%

0.4%

5%

1%

3%

0.5%

0.9%

3%

Skype

Others

145

Table 69: Preferred website for social networking/communities Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

558

594

492

564

424

3,921

Yahoo

12%

18%

11%

7%

73%

18%

Tagged

0.5%

0.1%

0.0%

0.0%

0.8%

0.4%

Ryze

0.6%

0.0%

0.2%

0.0%

0.0%

0.3%

Orkut

61%

60%

61%

89%

21%

58%

0.1%

0.4%

0.2%

0.7%

0.0%

0.7%

3%

0.7%

1%

0.6%

0.9%

2%

0.4%

1%

0.1%

0.0%

0.0%

0.4%

Myspace MSN Linkedin Hi5

1%

0.5%

1%

0.0%

1%

0.8%

Fropper

0.7%

0.3%

0.1%

0.0%

0.0%

0.4%

Friends

6%

1%

2%

0.0%

0.0%

2%

Communities

2%

0.8%

0.6%

0.0%

0.0%

1%

0.1%

0.3%

0.6%

0.0%

0.0%

0.3%

13%

16%

21%

2%

3%

16%

Bharatstudent Others

146

Table 70: Preferred website for astrology Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

594

660

555

595

483

4,863

Yahoo

17%

30%

17%

12%

75%

22%

Astrology

18%

17%

22%

11%

3%

18%

Google

4%

7%

8%

62%

4%

13%

Rediff

11%

7%

11%

4%

5%

10%

Indiatimes astrospeak

9%

9%

7%

3%

1%

8%

Sify

2%

2%

3%

2%

1%

3%

Sarafreder

8%

3%

0.8%

0.9%

0.5%

3%

MSN

2%

2%

2%

1%

2%

2%

Astrolife

4%

4%

2%

0.1%

0.6%

2%

Horoscope

0.7%

3%

2%

0.4%

0.0%

1%

Astrogyan

3%

0.0%

2%

0.2%

0.0%

0.9%

Indianastrology

1%

2%

1%

0.0%

0.0%

0.8%

Ivillage

1%

0.0%

0.4%

0.3%

2%

0.7%

0.8%

0.4%

0.6%

0.4%

0.0%

0.6%

Bejandaruwalla

1%

0.2%

1%

0.1%

0.1%

0.6%

Astroyogi

2%

0.9%

1%

0.4%

0.0%

0.6%

Webduniya

0.5%

0.5%

1%

0.0%

0.2%

0.5%

Santabanta

0.2%

2%

0.4%

0.0%

0.9%

0.5%

2%

0.0%

0.1%

0.0%

0.1%

0.5%

Timesofindia

Manoramaonline Astrologyzone

0.1%

0.4%

0.3%

0.0%

0.0%

0.5%

Astrocenter

1%

0.0%

1%

0.7%

0.0%

0.5%

Webulagam

0.0%

0.0%

2%

0.0%

0.4%

0.4%

Paramdhaam

0.1%

1%

1%

0.0%

0.0%

0.4%

Indya

0.9%

0.5%

0.0%

0.0%

0.0%

0.4%

Cyberastro

1%

0.5%

0.6%

0.0%

0.0%

0.4%

Tarot

0.4%

0.7%

0.5%

0.1%

0.4%

0.3%

Kundli

0.3%

1%

0.3%

0.0%

0.0%

0.3%

Ganeshaspeaks

0.0%

0.1%

0.0%

0.4%

0.7%

0.3%

Astroindia

0.1%

0.3%

1%

0.0%

0.0%

0.3%

Jagran

0.1%

0.1%

0.7%

0.1%

0.0%

0.2%

Astroworld

0.7%

0.0%

0.0%

0.0%

0.2%

0.2%

9%

7%

11%

2%

3%

8%

Others

147

Table 71: Preferred website for online learning/education Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

564

648

588

619

476

4,764

Google

29%

25%

33%

83%

20%

34%

Yahoo

5%

14%

4%

3%

61%

12%

Rediff

3%

2%

4%

1%

2%

5%

Wikipedia

7%

6%

5%

2%

0.5%

4%

Education

4%

5%

2%

0.2%

0.3%

4%

Indiatimes

1%

1%

1%

0.0%

2%

2%

IGNOU

2%

1%

3%

0.4%

0.1%

2%

W3schools

2%

4%

1%

0.4%

0.1%

1%

MSN

1%

0.7%

0.2%

0.2%

0.8%

1%

Ebizel

1%

2%

2%

0.7%

0.6%

1%

CBSE

6%

1%

0.4%

0.1%

0.6%

1%

Onlinelearning

1%

0.1%

0.6%

0.0%

0.8%

1%

0.0%

0.7%

1%

0.0%

0.0%

1%

2%

0.4%

2%

0.8%

0.0%

1%

0.3%

0.4%

5%

0.1%

0.8%

0.9%

2%

0.7%

0.9%

0.2%

0.0%

0.7%

Howstuffworks

0.1%

0.2%

2%

0.8%

0.4%

0.6%

Pubmed

0.7%

0.1%

0.0%

0.2%

1%

0.5%

Learning

0.3%

0.3%

0.1%

0.0%

0.0%

0.5%

ICAI

0.5%

1%

0.0%

0.0%

0.0%

0.5%

Gurukul

0.4%

0.5%

0.1%

0.0%

0.0%

0.5%

Dewsoftoverseas

0.4%

0.3%

0.6%

0.2%

0.0%

0.4%

Britishcouncil

0.5%

0.3%

0.9%

0.0%

0.3%

0.4%

BBC

0.5%

0.1%

0.0%

0.0%

0.0%

0.4%

Answers

0.3%

2%

0.0%

0.0%

0.0%

0.4%

Symbiosis

0.1%

1%

0.5%

0.1%

0.0%

0.3%

Freshersworld

0.1%

0.1%

0.3%

0.2%

0.0%

0.3%

English

0.1%

0.3%

0.3%

0.1%

0.1%

0.3%

Worldwidelearn

0.5%

0.3%

0.0%

0.0%

0.0%

0.2%

NCERT

0.1%

0.4%

0.7%

0.3%

0.0%

0.2%

Mit.edu

0.3%

0.3%

0.0%

0.0%

0.0%

0.2%

Goiit

0.1%

0.1%

0.1%

0.0%

0.0%

0.1%

28%

28%

29%

5%

9%

23%

Onlineeducation ICFAI Annauniversity Microsoft

Others

148

Table 72: Preferred blog sites Blog Sites

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

209

181

171

128

103

1,331

Google

16%

18%

11%

59%

10%

22%

Yahoo

17%

17%

10%

11%

62%

19%

Blogspot

14%

16%

17%

2%

6%

10%

Blogger

21%

10%

17%

1%

2%

10%

Rediff

6%

5%

17%

9%

4%

10%

Ibibo

11%

9%

16%

2%

4%

9%

0.0%

17%

0.0%

0.2%

0.9%

3%

Tagged Hi5

1%

2%

0.1%

0.1%

4%

2%

Indiatimes

0.1%

2%

0.6%

2%

2%

2%

Youtube

0.9%

0.9%

0.2%

9%

2%

2%

Debonairblog

1%

0.5%

3%

2%

0.0%

2%

Mylot

3%

0.1%

0.0%

1%

0.0%

2%

Mouthshut

4%

0.0%

4%

0.0%

0.0%

1%

0.9%

0.2%

0.2%

0.9%

2%

1%

Sulekha

1%

0.0%

0.1%

0.1%

0.0%

0.6%

Myspace

0.0%

0.0%

1%

1%

0.0%

0.5%

TimesofIndia

0.0%

0.0%

2%

0.0%

0.0%

0.5%

Fropper

0.4%

0.7%

0.0%

0.0%

0.1%

0.3%

Monster

0.0%

2%

0.0%

0.0%

0.2%

0.3%

2%

1%

2%

0.1%

2%

2%

MSN

Others

149

Table 73: Language preferred for local language content Language Sample Base

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

91

121

156

84

65

844

Hindi

21%

24%

23%

15%

20%

20%

Tamil

13%

25%

21%

12%

5%

17%

Malayalam

10%

7%

10%

25%

15%

15%

Telugu

14%

17%

15%

22%

7%

14%

Marathi

10%

12%

10%

12%

5%

10%

Kannada

3%

3%

10%

4%

18%

7%

Bengali

12%

6%

5%

2%

12%

6%

Gujarati

6%

4%

2%

0.9%

10%

4%

Konkani

10%

0.0%

0.0%

0.0%

0.0%

1%

Oriya

2%

0.0%

2%

0.0%

0.9%

0.8%

Urdu

0.0%

0.0%

1%

2%

0.0%

0.8%

Punjabi

0.0%

0.0%

0.0%

0.0%

0.7%

0.6%

Bhojpuri

0.8%

0.0%

0.8%

0.0%

0.0%

0.2%

Tulu

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

Assamese

0.0%

0.0%

0.0%

0.4%

0.0%

0.1%

Awadhi

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Kanauji

0.0%

0.0%

0.5%

0.0%

0.0%

0.1%

Maithili

0.0%

0.0%

0.0%

0.6%

0.8%

0.1%

Manipuri

0.0%

0.0%

0.0%

0.0%

1%

0.1%

Marwari

0.0%

0.0%

0.3%

0.0%

0.0%

0.1%

Sanskrit

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Santhali

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Bodo

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Bundeli

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Haryanvi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Kashmiri

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

0.0%

2%

1%

3%

6%

3%

150

Table 74: Preferred website for checking local language content Website

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

91

121

156

84

65

844

Google

4%

10%

6%

49%

8%

14%

Yahoo

5%

5%

0.3%

5%

56%

9%

0.7%

3%

5%

1%

9%

8%

15%

8%

10%

1%

2%

7%

Malayalamanorama Eeandu Webduniya

2%

7%

11%

0.4%

0.3%

4%

0.0%

0.0%

0.0%

23%

0.0%

4%

5%

2%

2%

3%

0.8%

3%

Thinamalar

12%

2%

4%

5%

2%

3%

Webulagam

2%

5%

0.7%

2%

2%

3%

Jagran

7%

6%

4%

0.3%

0.0%

3%

Esakal

0.0%

5%

4%

3%

0.0%

3%

Rediff

2%

0.4%

3%

0.5%

0.8%

2%

Dainikjagran

2%

2%

2%

3%

0.6%

2%

Tamilcinema

0.2%

2%

3%

0.0%

0.0%

2%

Kumudam

0.0%

3%

6%

0.0%

0.0%

2%

Banglalive

2%

0.5%

1%

0.2%

3%

1%

Kannadaaudio

0.0%

0.2%

0.0%

0.4%

0.0%

1%

Deepika

0.0%

0.0%

4%

0.0%

0.0%

1%

4%

1%

0.9%

0.1%

2%

0.9%

Keralakaumudi Marathiworld

Anandabazaar Gujratsamachar

2%

0.2%

1%

0.2%

0.0%

0.9%

Vaartha

0.1%

0.2%

4%

0.4%

0.3%

0.9%

Epatra

0.2%

4%

0.0%

0.3%

2%

0.8%

Dailythanthi

0.0%

0.0%

2%

0.9%

0.0%

0.7%

Sakal

0.0%

0.0%

2%

0.2%

0.0%

0.7%

Thatskannada

0.0%

0.0%

0.2%

0.0%

0.0%

0.7%

Amarujala

0.6%

0.0%

2%

0.0%

0.0%

0.6%

Bhaskar

0.8%

1%

0.3%

0.0%

0.4%

0.6%

bbchindi

0.0%

0.3%

0.3%

0.0%

0.2%

0.5%

2%

0.0%

0.0%

0.0%

0.0%

0.3%

Maharashtratimes

0.3%

0.0%

0.0%

0.2%

0.0%

0.3%

Dinakaran

0.0%

0.0%

0.4%

0.4%

0.0%

0.2%

29%

32%

22%

2%

11%

20%

Matrubhumi

Others

151

Table 75: Response to online marketing stimulus Marketing Stimulus

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

952

883

959

540

388

5,855

Clicked a sponsored search ad

48%

46%

38%

36%

34%

41%

Clicked a banner ad

54%

54%

49%

47%

45%

50%

Clicked a product/service e-mailer

22%

18%

18%

16%

15%

18%

Participated in an online contest

55%

51%

50%

42%

40%

48%

Bid/Bought in an Online auction

33%

30%

25%

23%

25%

28%

Bought in a special promotion / deal

28%

27%

22%

28%

23%

26%

None of the above

17%

22%

21%

23%

34%

23%

152

Table 76: Most preferred TV channel TV Channel

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

974

950

1,032

617

465

6,398

Star Plus

17%

9%

9%

8%

23%

13%

Discovery

11%

8%

7%

7%

5%

7%

NDTV

5%

5%

9%

2%

2%

5%

Aajtak

3%

5%

10%

3%

2%

5%

HBO

5%

4%

5%

7%

3%

5%

Sun TV

2%

5%

7%

5%

3%

4%

Sony

5%

4%

3%

4%

4%

4%

Zee TV

4%

3%

3%

3%

3%

3%

Star Movies

3%

5%

2%

2%

4%

3%

CNBC

6%

4%

3%

1%

0.7%

3%

M TV

2%

4%

2%

6%

4%

3%

Star One

3%

4%

3%

1%

3%

3%

Ten Sports

1%

3%

3%

3%

4%

3%

ESPN

2%

3%

0.7%

5%

3%

2%

CNN IBN

3%

3%

4%

2%

0.9%

2%

National Geographic

2%

2%

2%

2%

2%

2%

Star World

3%

2%

0.9%

0.5%

2%

2%

Asianet

2%

0.4%

1%

3%

2%

1%

E TV

0.6%

2%

0.6%

1%

2%

1%

TV 9

0.2%

0.9%

2%

2%

2%

1%

Sab TV

2%

2%

1%

0.4%

1%

1%

Gemini

0.7%

0.9%

0.8%

1%

2%

1%

Star News

1%

0.8%

0.8%

0.7%

0.2%

1%

AXN

1%

2%

0.6%

0.6%

0.3%

0.9%

DD 1

0.0%

0.5%

1%

1%

2%

0.9%

Pogo

0.7%

1%

1%

1%

0.6%

0.9%

Cartoon Network

0.2%

0.6%

0.4%

2%

1%

0.8%

Sun Music

0.0%

2%

0.5%

2%

0.8%

0.8%

Travel & Living

1%

1%

0.0%

1%

0.0%

0.8%

BBC

1%

0.5%

0.2%

0.7%

1%

0.7%

Star Sports

0.4%

0.5%

0.4%

0.4%

2%

0.7%

Vijaya TV

0.1%

1%

1%

0.2%

0.9%

0.7%

Zee Cinema

0.4%

0.1%

0.1%

1%

1%

0.7%

1%

0.3%

0.6%

0.3%

0.5%

0.6%

0.2%

0.3%

0.3%

0.6%

1%

0.6%

Animal Planet F TV History Channel

1%

0.7%

0.3%

0.1%

0.5%

0.6%

India TV

0.7%

0.6%

0.9%

0.2%

0.5%

0.6%

Set Max

0.9%

0.2%

0.5%

1%

0.5%

0.6%

Surya TV

0.1%

0.0%

3%

0.0%

0.0%

0.6%

Zee Music

0.0%

0.3%

0.6%

2%

0.1%

0.6%

Kairali TV

0.0%

0.5%

0.0%

3%

0.0%

0.5%

Sahara One

0.0%

1%

0.6%

0.0%

1%

0.5%

Zoom

0.4%

0.6%

0.5%

0.5%

0.5%

0.5%

NDTV Profit

0.8%

1%

0.2%

0.0%

0.0%

0.5%

Any Music Channel

0.3%

0.1%

0.1%

1%

0.0%

0.4%

Any Sports Channel

0.0%

0.4%

0.6%

0.5%

0.0%

0.4%

Dd News

0.0%

0.0%

0.1%

0.0%

1%

0.4%

153

Disney Channel

0.6%

0.3%

0.3%

0.1%

0.2%

0.4%

Etv Kannada

0.2%

0.6%

0.2%

0.0%

0.8%

0.4%

V Channel

0.4%

0.0%

0.4%

0.6%

0.1%

0.4%

NDTV24*7

0.8%

0.4%

0.2%

0.3%

0.0%

0.4%

1%

0.3%

0.6%

0.3%

0.2%

0.4%

Aawaz

0.2%

0.8%

0.1%

0.3%

0.3%

0.3%

Any News Channel

0.2%

0.0%

0.6%

0.1%

0.4%

0.3%

SS Music

0.1%

0.1%

0.1%

0.6%

0.4%

0.3%

Udaya TV

0.0%

0.0%

0.4%

0.0%

0.1%

0.3%

Vh1

0.5%

0.2%

0.0%

0.6%

0.4%

0.3%

Zee Marathi

0.4%

0.1%

0.3%

0.5%

0.5%

0.3%

Zee News

0.2%

0.1%

0.2%

0.2%

1%

0.3%

Ibnlive

0.6%

0.8%

0.1%

0.0%

0.1%

0.3%

ETC

0.0%

0.0%

0.1%

1%

0.0%

0.2%

Etv Marathi

0.1%

0.0%

0.3%

0.0%

0.0%

0.2%

Headlines Today

0.3%

0.1%

0.2%

0.1%

0.0%

0.2%

Maa TV

0.1%

0.1%

0.3%

0.1%

0.0%

0.2%

Star Anand

0.0%

0.3%

0.7%

0.1%

0.0%

0.2%

Jetix

0.0%

0.2%

0.7%

0.0%

0.3%

0.2%

Any Movie Channel

0.0%

0.0%

0.1%

0.4%

0.0%

0.1%

B4U

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Etv Bangla

0.0%

0.1%

0.1%

0.0%

0.0%

0.1%

God

0.1%

0.0%

0.2%

0.0%

0.0%

0.1%

Raj TV

0.0%

0.0%

0.0%

0.8%

0.0%

0.1%

Sahara TV

0.4%

0.0%

0.0%

0.0%

0.0%

0.1%

Star Gold

0.2%

0.3%

0.1%

0.0%

0.2%

0.1%

Teja TV

0.0%

0.0%

0.3%

0.1%

0.0%

0.1%

Zee Business

0.0%

0.1%

0.3%

0.0%

0.4%

0.1%

Zee Café

0.1%

0.0%

0.2%

0.0%

0.0%

0.1%

Star Utsav

0.0%

0.2%

0.0%

0.2%

0.0%

0.1%

MH1

0.1%

0.0%

0.2%

0.0%

0.4%

0.1%

India Vision

0.0%

0.0%

0.0%

1%

0.0%

0.1%

Hall Mark

0.0%

0.0%

0.0%

0.4%

0.0%

0.1%

Local

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Kiran TV

0.0%

0.0%

0.0%

0.0%

1%

0.1%

Aditya

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Alfa Marathi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Animax

0.2%

0.0%

0.0%

0.0%

0.0%

0.0%

Astha

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Jaya TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

K TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sanskar

0.0%

0.1%

0.1%

0.0%

0.0%

0.0%

Zee English

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Studio

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

All Telugu

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

Hungama TV

0.0%

0.0%

0.0%

0.2%

0.0%

0.0%

Nick

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sahara Samay

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Smile TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Bangla

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Times Now

154

Akasha Bangla

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Peace TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Primier

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Set Pix

0.0%

0.0%

0.0%

0.0%

0.4%

0.0%

Win Cable

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

2%

1%

0.8%

2%

0.2%

1%

Others

155

Table 77: Most preferred newspaper Newspaper

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

986

943

1,043

623

467

6,406

The Times of India

46%

34%

34%

32%

31%

37%

The Hindu

14%

25%

18%

23%

14%

18%

The Hindustan Times

7%

5%

5%

7%

9%

6%

Deccan Chronicle

3%

4%

2%

8%

5%

4%

Indian Express

2%

4%

4%

0.8%

3%

3%

The Telegraph

5%

4%

2%

2%

2%

3%

Eenadu

1%

3%

3%

2%

1%

3%

The Economic Times

3%

2%

3%

2%

0.9%

3%

Dainik Bhaskar

1%

3%

4%

1%

3%

2%

Dainik Jagran

0.7%

3%

3%

0.3%

2%

2%

Malyalam Manorama

2%

0.8%

1%

2%

4%

2%

The Tribune

2%

2%

0.6%

2%

1%

2%

Mid Day

2%

0.7%

1%

2%

2%

2%

DNA

1%

0.6%

0.6%

1%

3%

1%

Deccan Herald

1%

1%

1%

0.3%

3%

1%

Gujrat Samachar

0.4%

0.8%

0.7%

0.9%

2%

1%

Mumbai Mirror

0.7%

1%

1%

0.7%

0.8%

1%

Vijay Karnataka

0.6%

0.3%

0.5%

0.1%

2%

1%

Anand Bazar Patrika

0.3%

1%

1%

0.5%

0.3%

0.7%

Divya Bhaskar

1%

0.4%

0.8%

0.0%

0.0%

0.6%

Lokmat

0.2%

0.4%

0.1%

0.4%

3%

0.6%

Dinamalar

0.3%

0.2%

1%

0.6%

1%

0.5%

Mathrubhumi

0.6%

0.0%

0.1%

1%

1%

0.5%

Sakal

0.4%

0.5%

0.5%

0.1%

1%

0.5%

Amar Ujala

0.2%

0.1%

0.5%

0.4%

0.3%

0.4%

Daily Thanthi

0.1%

0.3%

0.9%

0.4%

0.9%

0.4%

Loksatta

0.1%

0.3%

0.2%

0.2%

0.6%

0.4%

Rajasthan Patrika

0.1%

0.5%

0.5%

0.0%

0.6%

0.4%

Dinakaran

0.0%

0.3%

0.7%

0.1%

0.3%

0.3%

Nav Bharat Times

0.2%

0.0%

0.6%

0.3%

0.1%

0.3%

Sandesh

0.2%

0.5%

0.7%

0.0%

0.0%

0.3%

The Statesman

0.3%

0.0%

0.7%

0.5%

0.2%

0.3%

Nai Dunia

0.0%

0.0%

0.7%

0.0%

0.0%

0.3%

Kerala Kaumudi

0.0%

0.0%

0.0%

3%

0.0%

0.3%

Business Standard

0.0%

0.1%

0.4%

0.0%

0.0%

0.2%

Gulf News

0.0%

0.0%

0.0%

2%

0.1%

0.2%

Hitvada

0.0%

0.0%

0.2%

0.4%

0.4%

0.2%

Maharashtra Times

0.4%

0.0%

0.2%

0.4%

0.1%

0.2%

Punjab Kesari

0.1%

0.5%

0.0%

0.2%

0.0%

0.2%

Samaj

0.0%

0.0%

0.2%

0.0%

0.0%

0.2%

Vartha

0.0%

0.2%

0.4%

0.1%

0.0%

0.2%

Andhra Jyoti

0.0%

0.0%

0.0%

0.6%

0.4%

0.1%

Asian Age

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Business Line

0.0%

0.3%

0.1%

0.1%

0.0%

0.1%

Dharitri

0.0%

0.0%

0.0%

0.6%

0.0%

0.1%

Dinamani

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Prabhat Khabar

0.4%

0.0%

0.0%

0.0%

0.3%

0.1%

156

Prajavani

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Kannada praba

0.0%

0.1%

0.2%

0.0%

0.0%

0.1%

Udayavani

0.2%

0.0%

0.0%

0.1%

0.0%

0.1%

Nav Hindi Times

0.1%

0.0%

0.2%

0.3%

0.0%

0.1%

Pratidin (Local)

0.0%

0.0%

0.7%

0.0%

0.0%

0.1%

Bangalore Times

0.4%

0.0%

0.0%

0.0%

0.0%

0.1%

Vijaya Times

0.0%

0.0%

0.1%

0.0%

0.0%

0.1%

Mint

0.0%

0.0%

0.2%

0.0%

0.0%

0.1%

Employment News

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Financial Express

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Free Press Journal

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

Jansatta

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Madhyamum

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Mumbai Samachar

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

Pudhari

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Rashtriya Sahara

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Saamna

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Sambad

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sanmarg

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Siasat

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

The Pioneer

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Vartaman

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Tarun Bharat (Marathi)

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

india Today

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Janshakti

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

Aaj Kal

0.0%

0.0%

0.0%

0.2%

0.0%

0.0%

Inquilab

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Greater Kashmir

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Sambad

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Others

0.5%

0.6%

0.3%

0.7%

2%

0.6%

157

Table 78: Most preferred magazine Magazine Sample Base India Today Reader's Digest The Week Sports Star Outlook Femina Business World Digit Film Fare Star Dust Women's Era Business Today Autocar India Chip Swathi Ananda Vikatan Electronics For You Wisdom Cosmopolitan Time Business India Chitralekha Business & Economy India Times Vanita Competition Success Review Computers Today Fortune India Grihshobha National Geographic Overdrive Science Reporter PC Quest Business Week Dalal Street Kumudham Gladrags Health Playboy Today Brunch Cricket Samrat Good House Keeping Inside Outside Meri Saheli Outlook Money PC World Aha Zindagi Anandamela Aval Vikatan Chronicle Cineblitz Data Quest Desh Junior Vikatan Manorama Maxim Sananda Sarita Sudha

Makemytrip 885 22% 7% 5% 2% 7% 6% 3% 2% 3% 0.9% 3% 3% 1% 2% 0.6% 0.2% 1% 4% 2% 1% 0.4% 1% 0.6% 0.8% 0.0% 1% 0.9% 0.9% 0.1% 0.8% 0.8% 0.2% 1% 1% 0.6% 0.0% 1% 0.5% 0.0% 0.0% 0.3% 0.7% 0.6% 0.0% 0.0% 0.7% 0.1% 0.0% 0.0% 0.2% 0.0% 0.1% 0.3% 0.0% 0.0% 0.2% 0.4% 0.3% 0.1%

Yatra 850 23% 7% 8% 6% 3% 4% 5% 5% 2% 2% 0.9% 2% 2% 2% 0.9% 1% 0.5% 0.0% 0.7% 0.7% 3% 2% 0.9% 0.7% 0.2% 0.5% 0.3% 1% 0.2% 0.5% 1% 0.6% 0.3% 0.4% 1% 0.7% 0.2% 0.3% 0.0% 0.1% 0.7% 0.2% 0.0% 0.2% 0.2% 0.5% 0.3% 0.3% 0.5% 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% 0.3% 0.7% 0.4% 0.2%

IRCTC 910 34% 6% 6% 4% 4% 1% 5% 2% 1% 1% 0.9% 2% 0.6% 0.5% 2% 4% 1% 0.0% 0.6% 0.2% 0.9% 1% 0.5% 0.7% 0.9% 1% 0.6% 0.5% 0.7% 0.4% 0.4% 0.7% 0.7% 0.1% 0.4% 1% 0.0% 0.0% 0.7% 0.2% 0.1% 0.2% 0.0% 0.0% 0.4% 0.3% 0.0% 0.5% 0.8% 0.1% 0.4% 0.0% 0.3% 0.6% 0.1% 0.1% 0.1% 0.0% 0.0%

Google 516 19% 5% 9% 6% 2% 3% 0.6% 0.8% 2% 2% 2% 1% 3% 2% 0.8% 0.4% 1% 0.6% 0.6% 3% 0.0% 1% 0.9% 1% 1% 1% 1% 0.5% 0.4% 1% 0.8% 2% 0.4% 1% 0.0% 0.5% 0.4% 0.9% 0.0% 0.6% 0.1% 0.2% 0.4% 2% 0.8% 0.0% 1% 0.4% 0.1% 0.0% 0.0% 0.8% 0.0% 0.0% 1% 0.5% 0.0% 0.0% 0.0%

Yahoo 402 20% 7% 5% 2% 1% 5% 1% 0.9% 4% 11% 1% 0.4% 1% 3% 1% 0.8% 0.3% 1% 0.0% 0.1% 0.8% 0.1% 1% 1% 4% 0.4% 0.9% 0.8% 1% 0.1% 0.1% 2% 0.0% 0.0% 0.3% 0.9% 0.0% 0.0% 0.1% 3% 0.2% 0.4% 0.0% 0.0% 0.8% 0.2% 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.8% 0.0% 0.5% 1%

All travel users 5,664 26% 6% 6% 4% 4% 4% 3% 2% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 0.9% 0.9% 0.8% 0.8% 0.8% 0.7% 0.7% 0.7% 0.7% 0.7% 0.7% 0.7% 0.6% 0.5% 0.5% 0.5% 0.4% 0.4% 0.4% 0.4% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.3% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2% 0.2%

0.2%

0.5%

0.1%

0.0%

0.1%

0.2%

158

Abhiyan Anandalok Auto India Buzz Capital Market Champak Debonair Deccan Chronicle Developer IQ Elle Frontline Grihlakshmi Linux For You Lokprabha Safari Saras Salil Savvy Taranga The Economist Graphiti Living Digital Money life Animation Reporter Andra Jyoti Automobiles Auto World Bikes Business Standard Better Photography Business Times Kadambini Mathrubhumi Outlook Traveller Pratiyogita Darpan Saptahik Sakal Society Top Gear Saheli Saptahik Bartaman Sakhi Mans World Nirogadhaam Chandamama Kurukshetra Economical Times Others

0.0% 0.0% 0.0% 0.2% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.1% 0.0% 0.2% 0.3% 0.0% 0.2% 0.0% 0.3% 0.5% 0.1% 0.0% 0.2% 0.2% 0.1% 0.0% 0.1% 0.1% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% 0.1% 4%

0.0% 0.0% 0.0% 0.0% 0.3% 0.2% 0.1% 0.0% 0.4% 0.2% 0.0% 0.0% 0.2% 0.0% 0.1% 0.0% 0.3% 0.0% 0.0% 0.6% 0.2% 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% 0.3% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 5%

0.0% 0.0% 0.1% 0.0% 0.4% 0.0% 0.4% 0.0% 0.0% 0.0% 0.0% 0.4% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% 0.2% 0.0% 0.1% 0.0% 0.0% 0.0% 5%

0.0% 0.0% 0.0% 0.1% 0.3% 0.0% 0.1% 1% 0.0% 0.0% 0.3% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.1% 0.0% 0.0% 0.4% 0.0% 0.0% 0.0% 0.7% 0.4% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 9%

0.3% 0.1% 0.1% 0.0% 0.1% 0.5% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.5% 0.0% 0.4% 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% 0.0% 0.5% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.0% 0.0% 0.0% 0.2% 0.0% 0.0% 9%

0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 7%

159

Table 79: Most preferred radio channel Radio Channel

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

732

708

687

404

307

4,458

Radio Mirchi

37%

46%

40%

28%

26%

38%

Red FM

13%

13%

11%

15%

10%

13%

Radio City

14%

8%

9%

13%

12%

11%

AIR

8%

9%

14%

13%

14%

11%

Suryan FM

3%

6%

8%

8%

11%

6%

Big FM

7%

6%

6%

2%

3%

6%

AIR FM GOLD

3%

2%

5%

9%

9%

5%

Fever FM

4%

3%

1%

3%

3%

3%

AIR FM RAINBOW

1%

3%

2%

4%

5%

3%

World Space BBC Go FM Power FM

5%

0.3%

0.7%

0.1%

0.1%

1%

0.7%

0.1%

1%

2%

4%

1%

1%

0.8%

0.6%

2%

2%

1%

2%

0.4%

0.3%

0.9%

0.1%

0.9%

Amar FM

0.2%

0.0%

0.0%

0.0%

0.0%

0.2%

Hum FM

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

2%

2%

1%

0.5%

2%

1%

Others

160

Table 80: Top of mind recall for brands TOM Brands

Makemytrip

Yatra

IRCTC

Google

Yahoo

All travel users

Sample Base

1,060

1,032

1,102

673

508

6,901

Sony

11%

9%

9%

7%

7%

9%

Nokia

6%

10%

7%

7%

9%

8%

Tata

5%

5%

5%

5%

5%

5%

LG

3%

5%

3%

4%

6%

4%

Reliance

3%

3%

3%

3%

3%

3%

HLL

4%

3%

5%

0.9%

3%

3%

Nike

3%

3%

3%

4%

2%

3%

Colgate

2%

3%

3%

2%

1%

2%

Pepsi

2%

2%

2%

2%

0.4%

2%

Samsung

2%

3%

2%

1%

3%

2%

Microsoft

3%

2%

2%

1%

1%

2%

Adidas

2%

1%

1%

6%

1%

2%

HP

2%

0.9%

1%

1%

1%

2%

Maruti

2%

3%

2%

2%

2%

2%

Google

2%

1%

1%

0.7%

5%

2%

Philips

0.8%

0.9%

1%

3%

2%

2%

2%

2%

1%

1%

0.7%

2%

Coca Cola Reebok

1%

0.7%

3%

1%

1%

1%

Airtel

0.6%

2%

2%

1%

0.3%

1%

IBM

0.7%

0.4%

1%

4%

0.1%

1%

Bajaj

1%

1%

2%

0.6%

3%

1%

0.4%

0.7%

2%

1%

2%

1%

Godrej

2%

0.9%

0.8%

2%

0.8%

1%

Honda

1%

1%

1%

0.7%

1%

1%

0.5%

0.3%

1%

3%

2%

0.9%

Hero Honda

Intel Levis Raymonds Lakme

1%

0.9%

0.4%

1%

1%

0.9%

0.4%

0.7%

1%

0.6%

0.5%

0.9%

2%

0.7%

0.3%

0.8%

1%

0.8%

Lee

0.9%

0.8%

0.5%

0.3%

0.9%

0.7%

Sony Ericsson

0.4%

1%

0.3%

0.5%

0.1%

0.7%

Videocon

0.8%

0.8%

1%

0.6%

0.3%

0.7%

Amul

0.7%

0.6%

0.5%

0.4%

0.5%

0.6%

Cadbury

1%

0.9%

0.1%

0.3%

0.5%

0.6%

Compaq

0.1%

0.2%

0.5%

0.3%

0.3%

0.6%

Onida

0.4%

0.4%

0.5%

0.5%

1%

0.6%

Whirlpool

0.4%

0.2%

0.4%

0.0%

0.3%

0.6%

Motorola

0.7%

0.3%

1%

0.3%

0.2%

0.5%

Nestle

1%

0.0%

0.2%

0.7%

0.3%

0.5%

Peter England

1%

0.5%

0.1%

0.3%

0.1%

0.5%

Wipro

0.1%

0.2%

0.5%

0.8%

0.8%

0.5%

BPL

0.4%

0.4%

0.2%

0.1%

0.6%

0.4%

BSNL

0.2%

0.5%

0.6%

0.3%

0.3%

0.4%

Dell

0.3%

0.6%

0.3%

0.0%

0.4%

0.4%

HCL

0.2%

0.3%

0.6%

0.3%

0.6%

0.4%

Hutch

0.3%

1%

0.3%

0.1%

0.2%

0.4%

1%

0.3%

0.1%

0.4%

0.2%

0.4%

0.5%

0.4%

0.3%

0.3%

0.1%

0.4%

Hyundai Mercedes

161

Surf

0.3%

0.1%

1%

0.7%

0.1%

0.4%

Apple

0.5%

0.2%

0.4%

0.3%

0.6%

0.4%

Bata

0.2%

0.3%

0.6%

0.0%

0.5%

0.3%

BMW

0.5%

0.3%

0.3%

0.2%

0.3%

0.3%

Britannia

0.3%

0.2%

0.2%

0.3%

0.4%

0.3%

Garnier

0.4%

0.2%

0.2%

0.6%

0.1%

0.3%

ICICI

0.1%

0.4%

0.3%

0.3%

0.2%

0.3%

ITC

0.5%

0.3%

0.2%

0.2%

0.1%

0.3%

Kingfisher

0.3%

0.0%

0.3%

0.0%

0.1%

0.3%

Pantaloon

0.2%

0.1%

0.2%

0.1%

0.4%

0.3%

Parle

0.4%

0.3%

0.7%

0.1%

0.0%

0.3%

Provogue

0.2%

0.2%

0.3%

0.4%

0.0%

0.3%

Titan

0.2%

0.3%

0.2%

0.2%

0.4%

0.3%

Toyota

0.5%

0.1%

0.1%

1%

0.0%

0.3%

Yamaha

0.4%

0.0%

0.3%

0.7%

0.5%

0.3%

Amway

0.4%

0.2%

0.1%

0.2%

0.1%

0.2%

Arrow

0.4%

0.0%

0.1%

0.0%

0.0%

0.2%

Brooke Bond

0.0%

0.9%

0.1%

0.0%

0.2%

0.2%

Close Up

0.3%

0.2%

0.3%

0.2%

0.5%

0.2%

Dabur

0.0%

0.2%

0.7%

0.4%

0.0%

0.2%

Ford

0.2%

0.2%

0.1%

0.0%

0.5%

0.2%

Hamam

0.1%

0.9%

0.0%

0.0%

0.0%

0.2%

Horlicks

0.6%

0.0%

0.1%

0.2%

0.0%

0.2%

Infosys

0.4%

0.1%

0.2%

0.3%

0.0%

0.2%

John Players

0.1%

0.1%

0.1%

0.3%

0.8%

0.2%

Johnson & Johnson

0.1%

0.0%

0.0%

0.3%

0.0%

0.2%

Lenovo

0.1%

0.6%

0.1%

0.0%

0.0%

0.2%

LIC

0.2%

0.2%

0.4%

0.1%

0.0%

0.2%

Lifebuoy

0.2%

0.1%

0.2%

0.5%

0.5%

0.2%

Lux

0.1%

0.0%

0.3%

0.0%

0.2%

0.2%

Suzuki

0.3%

0.0%

0.2%

0.2%

0.1%

0.2%

Pepe

0.1%

0.2%

0.1%

0.2%

0.5%

0.2%

Pepsodent

0.2%

0.1%

0.1%

0.1%

0.4%

0.2%

Ponds

0.0%

0.3%

0.1%

0.4%

0.8%

0.2%

Ray Ban

0.6%

0.2%

0.1%

0.1%

0.6%

0.2%

Revlon

0.0%

1%

0.0%

0.2%

0.0%

0.2%

Santro

0.1%

0.3%

0.2%

0.0%

0.1%

0.2%

Spykar

0.0%

0.1%

0.0%

0.3%

0.1%

0.2%

Thums Up

0.1%

0.2%

0.1%

0.4%

0.1%

0.2%

Times of India

0.2%

0.5%

0.3%

0.1%

0.0%

0.2%

Wills

0.3%

0.3%

0.2%

0.0%

0.0%

0.2%

Allen Solly

0.0%

0.1%

0.1%

0.1%

0.0%

0.1%

Canon

0.2%

0.0%

0.0%

0.0%

0.1%

0.1%

Chevrolet

0.1%

0.0%

0.1%

0.1%

0.0%

0.1%

Denim

0.1%

0.0%

0.0%

0.0%

0.1%

0.1%

Dettol

0.1%

0.0%

0.2%

0.2%

0.0%

0.1%

Fair & Lovely

0.1%

0.1%

0.1%

0.0%

0.5%

0.1%

Ferrari

0.1%

0.1%

0.0%

0.1%

0.0%

0.1%

Fevicol

0.1%

0.1%

0.3%

0.0%

0.3%

0.1%

Gillette

0.2%

0.3%

0.2%

0.1%

0.0%

0.1%

162

Honda City

0.0%

0.1%

0.1%

0.0%

0.1%

0.1%

IFB

0.0%

0.3%

0.1%

0.0%

0.0%

0.1%

ISI

0.0%

0.1%

0.1%

0.4%

0.0%

0.1%

Killer

0.1%

0.0%

0.0%

0.1%

0.1%

0.1%

Kodak

0.1%

0.0%

0.0%

0.6%

0.0%

0.1%

Koutons

0.1%

0.0%

0.1%

0.1%

0.3%

0.1%

L`Oreal

0.3%

0.1%

0.1%

0.3%

0.0%

0.1%

Louis Phillip

0.5%

0.3%

0.0%

0.0%

0.0%

0.1%

Maggi

0.2%

0.0%

0.1%

0.2%

0.0%

0.1%

Mahindra & Mahindra

0.0%

0.0%

0.3%

0.0%

0.2%

0.1%

Mcdonald

0.0%

0.1%

0.1%

0.4%

0.1%

0.1%

MRF

0.0%

0.3%

0.2%

0.3%

0.0%

0.1%

Nescafe

0.2%

0.2%

0.0%

0.1%

0.7%

0.1%

Nirma

0.0%

0.1%

0.1%

0.0%

0.4%

0.1%

P&G

0.0%

0.0%

0.1%

0.0%

0.0%

0.1%

Panasonic

0.1%

0.5%

0.1%

0.0%

0.0%

0.1%

Park Avenue

0.0%

0.0%

0.2%

0.1%

0.1%

0.1%

Red Label

0.0%

0.0%

0.1%

0.0%

0.3%

0.1%

Rediff

0.3%

0.0%

0.0%

0.0%

0.6%

0.1%

Rin

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

Rolex

0.1%

0.0%

0.1%

0.0%

0.0%

0.1%

Siemens

0.0%

0.3%

0.0%

0.2%

0.0%

0.1%

Sify

0.0%

0.3%

0.1%

0.2%

0.0%

0.1%

Skoda

0.1%

0.4%

0.0%

0.0%

0.0%

0.1%

Tata Indicom

0.3%

0.0%

0.1%

0.0%

0.0%

0.1%

TVS

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

VIP

0.1%

0.1%

0.1%

0.2%

0.3%

0.1%

Voltas

0.0%

0.0%

0.0%

0.0%

0.1%

0.1%

Woodland

0.2%

0.0%

0.1%

0.2%

0.2%

0.1%

Zodiac

0.0%

0.1%

0.2%

0.0%

0.0%

0.1%

L&T

0.0%

0.0%

0.1%

0.0%

0.0%

0.1%

Ranbaxy

0.1%

0.0%

0.1%

0.0%

0.1%

0.1%

Sahara

0.2%

0.0%

0.0%

0.0%

0.1%

0.1%

Sansui

0.2%

0.0%

0.1%

0.0%

0.0%

0.1%

Armani

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Citi Bank

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

GE

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Gold Flake

0.2%

0.0%

0.0%

0.1%

0.0%

0.0%

Gucci

0.0%

0.0%

0.0%

0.2%

0.0%

0.0%

HDFC

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Mark & Spencer

0.2%

0.0%

0.0%

0.0%

0.0%

0.0%

NIIT

0.0%

0.0%

0.0%

0.4%

0.0%

0.0%

Parker

0.0%

0.0%

0.0%

0.0%

0.2%

0.0%

Pears

0.0%

0.0%

0.2%

0.1%

0.0%

0.0%

Reid & Taylor

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

SBI

0.2%

0.0%

0.1%

0.0%

0.0%

0.0%

Scorpio

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Taj

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Tanishq

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Tata Indica

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

163

Tata Motors

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Tata Tea

0.0%

0.1%

0.0%

0.0%

0.1%

0.0%

Van Huesen

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Versace

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

VSNL

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Yahoo

0.0%

0.1%

0.0%

0.1%

0.1%

0.0%

Acer

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

Axe

0.1%

0.1%

0.0%

0.0%

0.0%

0.0%

Idea

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Lays

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

TCS

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Glaxo

0.0%

0.1%

0.1%

0.0%

0.2%

0.0%

HSBC

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

MTNL

0.0%

0.0%

0.0%

0.0%

0.1%

0.0%

Satyam

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Liberty

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

10%

11%

13%

13%

12%

12%

164

Appendix

165

Table 81: City type classification by market size

REGIONS North

South

East

West

Delhi

Bangalore Chennai Coimbatore Hyderabad

Kolkata

Ahmadabad Mumbai Pune Surat

Faridabad Jaipur Kanpur Lucknow Ludhiana Patna

Kochi Madurai

Asansol

Bhopal Thane Indore Nagpur Vadodara

Amritsar Chandigarh Dhanbad Ghaziabad

Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam

Agra Allahabad Dehradun Gurgaon Jodhpur Meerut Noida Ranchi Varanasi Others from North India

Mangalore Mysore Secunderabad Others from South India

CITY TYPE BY MARKET SIZE 2

Metros

Urban Uptowns

Emerging Towns

Others

Guwahati

Bhubaneswar Cuttack Raipur Others from East India

Aurangabad Goa Jabalpur Nashik Rajkot Solapur Others from West India

2

Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

166

Table 82: Socio Economic Classification (SEC) Grid

Chief Wage Earner's 3 Occupation

Chief Wage Earner's Highest Education Illiterate

School (Up to 4 yrs)

School (5-9 yrs)

Secondary / High School

Not Grad.

Grad./ PG (Gen.)

Grad./ PG (Prof.)

Unskilled worker

E

E

E

D

D

D

D

Skilled worker

E

E

D

C

C

B

B

Petty traders

E

D

D

C

C

B

B

Shop owners

D

D

C

B

B

A

A

Businessmen/ industrialists – with no employee

D

C

B

B

A

A

A

Businessmen/ industrialists – with 1 to 9 employee

C

B

B

B

A

A

A

Businessmen/ industrialists – with 10+ employee

B

B

A

A

A

A

A

Self-employed professionals

D

D

D

B

B

A

A

Clerical/ salesmen

D

D

D

C

B

B

B

Supervisor level

D

D

C

C

B

B

A

Officers/ executives (junior)

C

C

C

B

B

A

A

Officers/ executives (middle/ senior)

B

B

B

B

A

A

A

3

Chief Wage Earner is the head of the household who contributes maximum to the monthly household income. It is assumed in Indian marketing and media space that the life style of a household is largely determined by the combination of head of household’s highest level of education and current occupation.

167

Index: Charts Graph 1: Online buying of travel vs. non-travel products................ 10 Graph 2: Buying of online travel products .................................. 12 Chart 3: Gender breakup ...................................................... 26 Chart 4: Age group distribution .............................................. 27 Chart 5: City class - by population size ..................................... 28 Chart 6: City class - by market size.......................................... 29 Chart 7: Region-wise break-ups .............................................. 31 Chart 8: Socio economic classification ...................................... 33 Chart 9: Highest educational qualification ................................. 34 Chart 10: Occupational break up............................................. 35 Chart 11: Function / field of occupation ................................... 36 Chart 12: Head of the household............................................. 37 Chart 13: Monthly family income ............................................ 38 Chart 14: Most expensive vehicle owned by the household.............. 39 Chart 15: Ownership of credit cards (individually)........................ 40 Chart 16: Current loan liabilities............................................. 42 Chart 17: Years of experience in using internet ........................... 43 Chart 18: Place of accessing internet ....................................... 44 Chart 19: Type of internet connection at home ........................... 45 Chart 20: Type of internet connection at office........................... 46 Chart 21: Service provider subscribed to at home ........................ 47 Chart 22: Service provider subscribed to at office ........................ 48 Chart 23: Frequency of accessing internet from home ................... 49 Chart 24: Frequency of accessing internet from office................... 50 Chart 25: Time of the day accessing internet from home ............... 51 Chart 26: Time of the day accessing internet from office ............... 52 Chart 27: Duration of PC usage from home................................. 53 Chart 28: Duration of internet usage from home.......................... 54 Chart 29: Duration of PC usage from office ................................ 55 Chart 30: Duration of internet usage from office ......................... 56 Chart 31: Time spent by internet users on watching TV ................. 57 Chart 32: Time spent by internet users on reading newspaper ......... 58 Chart 33: Time spent by internet users on listening to radio ........... 59 Chart 34: Professional activities ............................................. 62 Chart 35: Personal activities.................................................. 63 Chart 36: Downloading activities............................................. 64 Chart 37: E-commerce related activities ................................... 65 Chart 38: Online shopping..................................................... 66 Chart 39: Blogging activities .................................................. 67 Chart 40: Member of an online community................................. 68 Chart 41: Problems faced while surfing the internet ..................... 72 Chart 42: Multiple user shares of email websites ......................... 74 Chart 43: Number of email accounts and average per capita email ids 75 Chart 44: Response to online marketing stimulus ........................ 101

168

Index: Change from Previous Year Graphs

Chart 1: Gender breakup ...................................................... 26 Chart 2: Age group distribution .............................................. 27 Chart 3: City class - by market size.......................................... 29 Chart 4: Region-wise break-ups .............................................. 31 Chart 5: Socio economic classification ...................................... 33 Chart 6: Highest educational qualification ................................. 34 Chart 7: Occupational break up .............................................. 35 Chart 8: Function / field of occupation..................................... 36 Chart 9: Head of the household .............................................. 37 Chart 10: Monthly family income ............................................ 38 Chart 11: Most expensive vehicle owned by the household.............. 39 Chart 12: Ownership of credit cards (individually)........................ 40 Chart 13: Years of experience in using internet ........................... 43 Chart 14: Place of accessing internet ....................................... 44 Chart 15: Type of internet connection at home ........................... 45 Chart 16: Type of internet connection at office........................... 46 Chart 17: Service provider subscribed to at home ........................ 47 Chart 18: Service provider subscribed to at office ........................ 48 Chart 19: Frequency of accessing internet from home ................... 49 Chart 20: Frequency of accessing internet from office................... 50 Chart 21: Time of the day accessing internet from home ............... 51 Chart 22: Time of the day accessing internet from office ............... 52 Chart 23: Duration of PC usage from home................................. 53 Chart 24: Duration of internet usage from home.......................... 54 Chart 25: Duration of PC usage from office ................................ 55 Chart 26: Duration of internet usage from office ......................... 56 Chart 27: Time spent by internet users on watching TV ................. 57 Chart 28: Time spent by internet users on reading newspaper ......... 58 Chart 29: Time spent by internet users on listening to radio ........... 59 Chart 30: Professional activities ............................................. 62 Chart 31: Personal activities.................................................. 63 Chart 32: Downloading activities............................................. 64 Chart 33: E-commerce related activities ................................... 65 Chart 34: Online shopping..................................................... 66 Chart 35: Multiple user shares of email websites ......................... 74 Chart 36: Number of email accounts and average per capita email ids 75 Chart 37: Response to online marketing stimulus ........................ 101

169

Index: Tables

Table 1: Detailed sample base distribution of the land survey ........... 5 Table 2: Most popular online activities (Top 10) .......................... 11 Table 3: Most popular products bought online (Top 5) ................... 11 Table 4: Products with best online search-to-buy conversion ratios (Top 5) .................................................................................. 11 Table 5: Monthly average spends on travel products (per capita)...... 12 Table 6: Profile of online train travel users vis-à-vis all online travel users .............................................................................. 13 Table 7: Online activities undertaken ‘relatively’ more by online travel users .............................................................................. 14 Table 8: Most popular online activities among the online travel users (Top 10) .......................................................................... 14 Table 9: Top 10 online travel booking websites by most preferred usage (including IRCTC) ............................................................... 15 Table 10: Top 10 online travel booking websites by most preferred usage (excluding IRCTC) ....................................................... 16 Table 11: Comparative evaluation of the Top 5 travel websites on some selected attributes ............................................................. 17 Table 12: Popularity of various internet activities ........................ 24 Table 13: Websites for booking travel products ........................... 25 Table 14: Top 10 cities ........................................................ 30 Table 15: Preferred language of reading ................................... 32 Table 16: Household asset ownership ....................................... 41 Table 17: Popularity of various internet activities ........................ 60 Table 18: Membership by type of online community ..................... 69 Table 19: Most used local language websites (other than English) ..... 70 Table 20: Online activities desired in other languages ................... 71 Table 21: Preferred websites - emailing .................................... 73 Table 22: Top of mind unaided recall - all websites ...................... 76 Table 23: Most used website - all websites................................. 77 Table 24: Info search (English) ............................................... 78 Table 25: Info search (local language) ...................................... 79 Table 26: Job search ........................................................... 80 Table 27: Booking travel tickets ............................................. 81 Table 28: Online shopping (other than travel tickets).................... 82 Table 29: Online news ......................................................... 83 Table 30: Financial news & info (rates, quotes, etc.) .................... 84 Table 31: Online share trading ............................................... 85 Table 32: Real estate info..................................................... 86 Table 33: Matrimonial search................................................. 87 Table 34: Dating/friendship search.......................................... 88 Table 35: Social networking/communities ................................. 89 Table 36: Online gaming....................................................... 90 Table 37: Download mobile content......................................... 91 Table 38: Download music .................................................... 92 Table 39: Sports content ...................................................... 93 Table 40: Cinema content..................................................... 94 Table 41: Most used local language websites (other than English) ..... 95 Table 42: Preferred blog sites ................................................ 96 Table 43: Favorite TV channels .............................................. 97 Table 44: Favorite newspapers ............................................... 98 Table 45: Favorite magazines ................................................ 99 Table 46: Favorite radio channels .......................................... 100 Table 47: Tom recall for brands............................................. 102

170

Index: Segment wise Detailed Tables

Table 1: Gender breakup ..................................................... 104 Table 2: Age group distribution ............................................. 104 Table 3: City class - by population size .................................... 105 Table 4: City class - by market size ........................................ 105 Table 5: Cities.................................................................. 106 Table 6: Region-wise break-ups ............................................. 107 Table 7: Preferred language of reading .................................... 108 Table 8: Socio economic classification ..................................... 109 Table 9: Highest educational qualification ................................ 109 Table 10: Occupational break up ........................................... 109 Table 11: Function / field of occupation .................................. 110 Table 12: Head of the household ........................................... 110 Table 13: Monthly family income ........................................... 110 Table 14: Most expensive vehicle owned by the household ............ 111 Table 15: Ownership of credit cards (individually)....................... 111 Table 16: Household asset ownership ...................................... 112 Table 17: Current loan liabilities............................................ 113 Table 18: Years of experience in using internet.......................... 113 Table 19: Place of accessing internet ...................................... 114 Table 20: Type of internet connection at home .......................... 114 Table 21: Type of internet connection at office ......................... 115 Table 22: Service provider subscribed to at home ....................... 115 Table 23: Service provider subscribed to at office....................... 116 Table 24: Frequency of accessing internet from home .................. 116 Table 25: Frequency of accessing internet from office ................. 117 Table 26: Time of the day accessing internet from home .............. 117 Table 27: Time of the day accessing internet from office .............. 118 Table 28: Duration of internet usage from home......................... 118 Table 29: Duration of internet usage from office ........................ 118 Table 30: Duration of internet usage during weekdays.................. 119 Table 31: Duration of internet usage during weekends ................. 119 Table 32: Duration of PC usage from home ............................... 119 Table 33: Duration of PC usage from office ............................... 120 Table 34: Time spent by internet users on watching TV ................ 120 Table 35: Time spent by internet users on reading newspaper ........ 120 Table 36: Time spent by internet users on listening to radio .......... 121 Table 37: Professional activities ............................................ 121 Table 38: Personal activities................................................. 122 Table 39: Downloading activities ........................................... 122 Table 40: E-commerce related activities .................................. 123 Table 41: Online shopping.................................................... 123 Table 42: Blogging activities ................................................. 123 Table 43: Member of an online community ............................... 124 Table 44: Membership by type of online community .................... 124 Table 45: Usage of other language websites .............................. 125 Table 46: Online activities desired in other languages .................. 125 Table 47: Problems faced while surfing the internet .................... 126 Table 48: Top of mind unaided recall - all websites ..................... 127 Table 49: Most used website - all websites................................ 129 Table 50: Preferred website for emailing ................................. 130 Table 51: Multiple user shares of email websites ........................ 130 Table 52: Preferred website for job search ............................... 131 Table 53: Preferred website for mobile content ......................... 132

171

Table 54: Preferred website for sports .................................... 133 Table 55: Preferred website for travel products ......................... 134 Table 56: Preferred website for matrimony............................... 135 Table 57: Preferred website for financial news/info .................... 136 Table 58: Preferred website for cinema ................................... 137 Table 59: Preferred website for online share/stock trading............ 138 Table 60: Preferred website for games .................................... 139 Table 61: Preferred website for online shopping......................... 140 Table 62: Preferred website for online news ............................. 141 Table 63: Preferred website for friendship/dating ...................... 142 Table 64: Preferred website for music ..................................... 143 Table 65: Preferred info search engine - local language ................ 144 Table 66: Preferred website for real estate............................... 144 Table 67: Preferred info search engine - English ......................... 145 Table 68: Preferred website for instant messaging ...................... 145 Table 69: Preferred website for social networking/communities ..... 146 Table 70: Preferred website for astrology................................. 147 Table 71: Preferred website for online learning/education ............ 148 Table 72: Preferred blog sites ............................................... 149 Table 73: Language preferred for local language content .............. 150 Table 74: Preferred website for checking local language content .... 151 Table 75: Response to online marketing stimulus ........................ 152 Table 76: Most preferred TV channel....................................... 153 Table 77: Most preferred newspaper ....................................... 156 Table 78: Most preferred magazine......................................... 158 Table 79: Most preferred radio channel ................................... 160 Table 80: Top of mind recall for brands ................................... 161 Table 81: City type classification by market size ........................ 166 Table 82: Socio Economic Classification (SEC) Grid ...................... 167

172

173

174