Juxtconsult Snapshot India Online 2007

India Online 2007: Top Line Findings „

Methodology

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Land survey undertaken in April 2007. Sampled 10,000 households in 31 cities of various population sizes (population size of 20,000 plus) across all the 4 regions of the country.

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To estimate Internet user-ship and derive appropriate ‘weights’ to make online survey data representative of the entire online urban population.

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A large-scale online survey conducted in May 2007. Sampled over 14,200 complete responses capturing net usage behavior and website preferences.

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To ensure representative sample, online survey conducted using Yahoo and Rediff email properties as well as Google search ads.

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Use of only authentic Govt. of India data for estimation of user-ship and deriving the representation ‘weights’.

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A single cash prize ‘incentive’ used to enlist more sincere and complete responses.

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Website preferences reported after correcting for the ‘source’ bias of portals. 1

India Online 2007: Top Line Findings

The pot still stays small…

But the melting continues…

And the soup is thickening!

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25.2 million ‘regular’ online urban Indians.

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15% growth over the previous year.

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All urban net users around 30.3 million.

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20 million internet users are on the net daily.

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Average users per household at 1.97.

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Only 37% come from top 10 metro cities.

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19-35 years age groups account for only 67% of them.

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66% come from SEC ‘A’ and ‘B’.

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Only 17.5% come form ‘IT’ functional background.

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Only 41% prefer to read in English.

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Usage from home gone up significantly to reach 59%.

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77% users accessing from homes use a broadband or superior connection.

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Yet ‘slowness in opening of websites’ and ‘difficulty in connecting to the net’ remain the biggest complaints.

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Home based users relatively ‘heavier’ users of the net than of the offline mediums. 2

India Online 2007: Top Line Findings

Top 10 Popular Online Activities

Rank

Online Activity

% Undertaking in 2007

1

Emailing

95%

2

Job Search

73%

3

Instant Messaging

62%

4

Check News

61%

5

Online Music

60%

6

Chatting

59%

7

E-greetings

58%

8

Check Sports

57%

9

Online Games

54%

10

Dating/Friendship

51%

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India Online 2007: Top Line Findings

Online travel booking overshadows online buying!

Yahoo most recalled but Google most used*

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43% of all regular online Indian have bought online.

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76% growth over the last year.

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Makes it a 10.8 million strong current online buyer base.

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84% online buyers have bought a travel product online. Only 56% have bought a non-travel product online.

Rank

Website

Top of Mind Recall

Website Usage

1

Yahoo

29.80%

26.60%

2

Google

27.20%

29.30%

3

Rediff

11.50%

10.90%

4

Orkut

4.50%

7.90%

5

Gmail

2.90%

3.90%

6

Hotmail

1.60%

1.50%

7

Indiatimes

1.00%

0.90%

8

Contest2win

0.60%

0.30%

9

MSN

0.50%

0.40%

10

Naukri

0.50%

0.50%

* - Corrected for ‘source’ bias in sampling. 4

India Online 2007: Top Line Findings

Online Activity

Most preferred websites for specific online activities*

Top Website

% Prefer to Use

Emailing

Yahoo

53%

Instant Messaging

Yahoo

63%

Info Search - English

Google

75%

Info Search – Languages

Google

74%

Job Search

Naukri

37%

Makemytrip

17%

Yatra

16%

Ebay

34%

Yahoo

14%

NDTV

12%

Google

13%

Moneycontrol

13%

ICICI Direct

36%

Google

17%

Magicbricks

14%

Bharatmatimony

29%

Shaadi

28%

Online Travel Online Shopping Online News Financial News & Info Online Share Trading Real Estate Info Matrimonial Search

* - Corrected for ‘source’ bias in sampling. 5

India Online 2007: Top Line Findings

Most preferred websites for specific online activities*

Online Activity

Top Website

Dating/Friendship

Orkut

36%

Social Networking

Orkut

64%

Online Games

Yahoo

18%

Zapak

17%

Yahoo

14%

Rediff

12%

Online Music

Raaga

22%

Sports Content

Espnstar

29%

Cinema Content

Yahoo

11%

Astrology

Yahoo

22%

Online Education

Google

34%

Local Language Content

Google

12%

Blog Site

Google

21%

Mobile Content

% Prefer to Use

* - Corrected for ‘source’ bias in sampling.

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1.

Main Report

India Online 2007: Top Line Findings

User Segment Supplementary Reports:

List of Supplementary Reports

2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18.

Women on the net Youth on the net (teenagers and young adults) Net users by their socio-economic (SEC) profile Students on the net Corporate employees on the net IT professionals on the net Heavy Online Spenders on the net Bloggers on the net Car owners on the net Two-wheeler owners on the net Mobile phone owners on the net Credit card owners on the net Net users by place of access (homes, place of work, cyber cafes) Net users by type of connection (broadband, dial-up, etc.) Net users by city/town type (metros, urban uptowns, emerging towns, and others...) Net users as financial investors Vernacular language net users

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India Online 2007: Top Line Findings

Category Supplementary Reports: (profiling of top 5 websites):

List of Supplementary Reports

19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38.

Online Shopping Emailing Instant Messaging Job Search Matrimony Info Search – English Online Travel Social Networking/Communities Friendship / Dating Online News Financial Info/News Online Share Trading Cinema Content Sports Content Online Music Online Games Online Real Estate Mobile Content Download Astrology Online Education/Learning

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India Online 2007: Top Line Findings

Pricing

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The main report is available for Rs.1,00,000 / USD 3,500.

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Each of the supplementary report is also priced at Rs.1,00,000 / USD 3,500.

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Only supplement reports cannot be bought in isolation (without the main report).

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If you buy more than 3 reports, you get a 15% discount on the total invoice amount.

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Payment Terms – 50% advance, 50% on delivery of all ordered reports.

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Delivery Timeline – Main report immediate on advance payment. Supplementary reports also immediate if ready, otherwise delivery of supplementary report to be committed post purchase of the main report.

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India Online 2007: Top Line Findings

Contact Details

Address

: 7, Kehar Singh Estate, 1st Floor, Westend Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030

Telephone

: +91-11-29535098, +91-98112-56502

Contact Person: Sanjay Tiwari Email

: [email protected]

Website

: www.juxtconsult.com

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