Juxtconsult India Online 2007 Online Financial News & Info Report
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India Online 2007
Online Financial News & Info
India India Online Online 2007 2007
Online Financial News & Info Report
India Online 2007
© copyright JuxtConsult
Online Financial News & Info
India Online 2007
Table of contents India Online 2007 ......................................................... 1 India Online 2007 Reports ............................................... 3 Methodology ............................................................... 5 Executive Summary .....................................................10 Key Findings ..............................................................12 Detailed Findings: Reading the Graphs & Tables ..........................................27 Popularity of the Activity ..............................................29 Demographic Profile ....................................................31 Socio-Economic Profile .................................................38 Economic Profile.........................................................43 Net Usage Status.........................................................49 Net Usage Dynamics.....................................................55 Preferred Net Activities ................................................66 Most Used Websites .....................................................84 Most Used Offline Media Brands..................................... 107 Offline Brands Recalled .............................................. 111 Segment Wise Detailed Tables ...................................... 112 Appendix ................................................................ 169
Online Financial News & Info
Online Financial News & Info
India Online 2007 The India Online 2007 study is not just an annual update over the previous year's India Online 2006 study but rather a continuation of JuxtConsult’s efforts to keep improving the quality of the study every year. The improvements made in the study this year not only involve further strengthening of the research methodology but also enhancing the coverage of the information, especially in the emerging areas of internet usage in the country like blogging, social networking and language website usage. Accordingly the India Online 2007 set of reports will not only provide you the most recent estimates on the Internet user-ship, its growth and penetration in India but will also give you an 'insightful' understanding of the current net usage behavior and preferences of various kinds of online Indians. Like in the year 2006, JuxtConsult conducted two large-scale 'primary' surveys, one offline and one online to complete the study this year as well. However, the sample size for the 'land' survey (which is used to estimate the size of internet using population in urban India) was almost doubled this year to further improve the coverage among the various population strata in urban India. The land survey, conducted during April 2007, covered 10,000 households across 31 cities of various sizes across all the four regions of the country. The 'online' survey was conducted among 3 of the most popular and generic portals in Indian with the focus on capturing the in-depth net usage behaviors and preferences of online Indians. This survey was conducted by JuxtConsult between April-May 2007 and over 14,200 in-depth and usable responses were collected and analyzed for final reporting. There is one key difference in the study this year compared to the last year. To make our findings more representative of the entire urban online population and not just the Internet users who are more likely to respond to online surveys, this year we have ‘linked’ the findings of our online survey with the findings of our land survey. This was done by deriving appropriate individual level ‘weights’ for Internet users from the land survey and then applying them to the data of the online survey. The key information included in the various reports cover the demographic and socio-economic profiles of the net users, their ownership of household assets, the source and place of their access to internet, net usage dynamics, preferred online activities, website preferences for over 20 key online activities, online buying behavior and spends, response to online marketing stimuli, offline media preferences, and much more.
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India Online 2007
In sum, what you get in India Online 2007 you are unlikely to get elsewhere: X X X X X
Highly credible latest estimate of internet using population in urban India Key insights on various aspects of internet usage in India An understanding of online Indians as 'consumers' and not just as faceless net users How to reach these online consumers on the net, as well as through the offline mediums Preferred 'user shares' of key online brands in 21 different online activity categories
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Online Financial News & Info
India Online 2007 Reports Main Report X
Overall Status and Usage of Internet in India
User Segment Supplementary Reports X X X X X X X X X X X X X X X X X X
Women on the net Youth on the net (teenagers and young adults) Net users by their socio-economic (SEC) profile Students on the net Corporate employees on the net IT professionals on the net Heavy Online Spenders on the net Bloggers on the net Car owners on the net Two-wheeler owners on the net Mobile phone owners on the net Credit card owners on the net Net users by place of access (homes, place of work, cyber cafes) Net users by type of connection (broadband, dial-up) Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5 lakhs, Below 1 lakh) Net users by town market size (metros, urban uptowns, emerging towns, others) Net users as financial investors Vernacular language net users
Category Supplementary Reports: (comparative profiling of top 5 websites) X X X X X X X X X X X X X X X X X
Online shopping Emailing Job search Matrimony Info search - English Info Search - Local language Online travel Social networking/communities Friendship / dating Online news Financial info/news Online share trading Cinema content Sports content Online music Online games Online real estate
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India Online 2007
X X X
Mobile content download Astrology Online learning/education
Note - All supplement reports are subject to sufficiency of sample responses. Demographic segment wise details by gender, age, SEC classification, region and place of net access are included in each of the reports as appendix tables.
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Online Financial News & Info
Methodology In order to derive highly robust and authentic estimates of the current user-ship of Internet in India, and draw out a truly representative internet usage behavior patterns, we at JuxtConsult keep improving and refining our research methodology for the India Online study every year. In 2007, we have again brought in two significant improvements: X
We have increased our land survey sample base to 10,000 (from 5,500 last year) and the coverage of the number of cities to 31 (from 21 last year). The distribution of these 31 cities continues to be well spread across the 4 regions of the country. But more importantly, in terms of coverage of towns by their population size, we dug deeper this year and covered all town classes that have population of 20,000 individuals and above.
X
Further, to better capture the internet usage across all types of socioeconomic classes (SEC) in urban Indian, we allocated equal sample quota among the 5 broad socio-economic classes A, B, C, D and E across various zones within a town, and then across the town classes and regions. To correct for and put back the real representation of the socio-economic classes (and not equal representation) during the data processing stage, we incorporated the appropriate SEC 'weights' derived from the actual urban population statistics from authentic govt. Sources (National Sample Survey Organization and Census of India).
These two refinements in the sampling methodology ensured that this year we get an even better representation of various types of internet users in urban India. Like last year, this year again we conducted both a land survey and an online survey separately, with the focus of the land survey being on estimating the size of the internet using population in urban India, and that of the online survey on capturing the net usage behavior and preference patterns. The two surveys had some common questions on demographic profiles and net usage behavior to help us link up the two sets of data at the processing stage.
The land survey The objective of the land survey was two fold. First, to help us estimate the internet user-ship in urban India, as with a land survey we could cover both the user and non-user population of the internet in a representative way. The other objective was to derive relevant demographic 'multipliers' from this survey which could then be applied to the internet usage data collected in the online survey. The use of these 'individual' level multipliers helped us make the online survey findings 'representative' of the entire urban online population and not just of those who are more likely to fill up an online surveys (because of factors like convenience of access, regularity of usage, attractiveness of the incentive prize offered for filling the survey, etc.). The land survey undertaken this year was again a household level survey across 10,000 households in 31 cities spread across all regions of India. The survey was conducted and completed between mid-April to early-May 2007. Care was taken that all relevant classes of towns with population size of over 20,000
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India Online 2007
individuals were covered and surveyed across each of the 4 regions of the country. Within a city, 5 geographical locations were chosen, one each in the north, south, east, west and central parts of the city. From each location within a city an equal number of households from the five socio-economic classes A, B, C, D, and E were surveyed. The cities where the land surveys were conducted and the size of the sample data collected from each of these cities are as follows: Table 1: Detailed sample base distribution of the land survey Region
North
West
East
South
Total (31)
City/ Town
City Class
Sample Size
Delhi
10 lakh +
401
Kanpur (UP)
10 lakh +
297
Ludhiana (Pun)
10 lakh +
302
Patna (Bih)
10 lakh +
303
Allahabad (UP)
5 lakh – 10 lakh
298
Ajmer (UP)
1 lakh – 5 lakh
314
Bhadohi (UP)
50 K – 1 lakh
299
Muradnagar (UP)
50 K – 1 lakh
300
Sohna (Har)
20 K – 50 K
307
Mumbai (Mah)
10 lakh +
399
Ahmedabad (Guj)
10 lakh +
404
Pune (Mah)
10 lakh +
300
Rajkot (Guj)
5 lakh - 10 lakh
301
Dewas (MP)
1 lakh - 5 lakh
303
Hinganghat (Mah)
50 K - 1 lakh
307
Mhowgaon (MP)
20 K - 50 K
296
Katol (Mah)
20 K - 50 K
276
Kolkata (WB)
10 lakh +
398
Guwahati (Ass)
5 lakh – 10 lakh
299
Bhubneshwar (Ori)
5 lakh – 10 lakh
303
Raniganj (WB)
1 lakh – 5 lakh
300
Bhatapara (Chat)
50 K – 1 lakh
252
Champa (Chat)
20 K – 50 K
292
Chennai (TN)
10 lakh +
407
Bangalore (Kar)
10 lakh +
406
Hyderabad (AP)
10 lakh +
410
Mysore (Kar)
5 lakh – 10 lakh
329
Kozhikode (Ker)
1 lakh – 5 lakh
300
Nellore (AP)
1 lakh – 5 lakh
300
Cheruvannur (Ker)
50 K – 1 lakh
294
Edapaddi (TN)
20 K – 50 K
305
-
-
10,002
City Class
10 lakh +
5 lakh - 10 lakh
1 lakh – 5 lakh
50 K – 1 lakh
20 K - 50 K
Total (31)
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Online Financial News & Info
To check for both the 'regular' as well as 'occasional' usage of the Internet, at each of the 10,000 households contacted it was queried: X
If any member of the household use the Internet 'at all' from anywhere (home or any location outside)? And
X
If any member of the household use the Internet ‘at least once a month’ from anywhere (home or any location outside)?
Some further questions related to the specifics of demographic profile of the head of the household, their knowledge of English, computer usage, and asset ownership of the household were also asked from the respondent. The usage of computer and Internet was separately checked for each member of the household from the respondent. The above information about the head of the household, especially their education and occupation profile (thereby identifying their socio-economic or SEC classification) together with the town size class and region were used to link up to the similar authentic Government of India data to estimate the Internet user-ship as well as to generate the appropriate 'multipliers' that were to be applied to the data collected from the online survey.
The Online Survey The online survey was used to collect the in-depth information on internet usage patterns and other media usage patterns among the various types of net users. This was done through a 'large-scale' online survey conducted between end-April to mid-May 2007 among the users of three of the biggest and most generic portals in India, namely Yahoo, Rediff and Google. On one end, the email properties of Yahoo, Rediff and Google (Gmail) were used through online survey campaigns to target the widest possible base on internet users in a random manner and collect responses (as these three email portals together cover almost all email users with a personal email id in the country). At the same time, to cover for whatever may have got missed out in these survey campaigns on email portals, a parallel 'contextual search' based survey ad campaign was run using Google AdSense. All the survey campaigns were paid for and officially run by these portals among their users. The overall online survey campaign used a combination of banner ads, e-mailers and contextual search ads through these portals. The online survey was conducted using an e-questionnaire segmented into three sections. The questionnaire was pre-tested and timed to take approximately 15-20 minutes for a respondent to complete depending on the speed of comprehension and answering of the questions. The questionnaire was structured and designed to reduce the level of 'respondent fatigue' to an extent that was practically possible.
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India Online 2007
In this year's study, the information area coverage (in the online questionnaire) was also enhanced and fine tuned somewhat to keep abreast with the changing and evolving Indian online space: X
The net usage behavior and preferences of new phenomena like blogging, social networking and language content checking were included.
X
In terms of capturing website preferences, 6 more online activity categories were included this year to take their coverage to 21. The new categories added were instant messaging, real estate, online info search engine in local languages, astrology, online share trading and online learning/education.
X
The question about 'blogging' was fine tuned to segregate usage behavior between only reading blogs, posting comments on blogs and having a blog site of one's own.
In the online questionnaire, a response format of 'clicking' a single or multiple options among the various given options was used for most questions. For each of these questions it was also possible for a respondent to answer 'none' or 'any other'. However, wherever the respondents were asked to give preferences for websites or brand names, only a text box was provided for them to type the name on their own (or type 'none' if not applicable). This was done to ensure that all such recall and actual usage preference responses were solicited 'unprompted'. Further, to enlist complete and sincere responses, an incentive of a significant cash prize was also announced for one selected respondent to be given at the end of the survey. Over 26,000 unduplicated and clean responses were collected from the online survey campaign in about 31/2 weeks time. Of these, all 26,000 responses were complete on user profiles and their net usage behavior information. Around 14,200 responses were complete in all aspects, including various online activities undertaken and website preferences. Thus, the responses from the three sections of the online survey have different valid sample bases and have been reported accordingly. All the usable responses after data cleaning were then collated, crosschecked and processed for tabulation and analysis. While doing the tabulation, any errors and spelling mistakes in typing of the brand names, etc. By the respondents were carefully checked and corrected. Finally, the appropriate weights (multipliers) as derived from the land survey were incorporated into the usable online survey responses to make them more 'representative' of the entire urban online population. Further, for questions that asked for preferred websites names, to remove the possible 'source' bias towards any specific generic portal among the three generic portals used, an 'equalization' correction factor was also incorporated. The net result was the compilation of the latest, highly authentic and representative database on the Internet habits and website preferences of online Indians. This database was then used for making 'insightful' analysis and conclusions as contained in the various reports of the India Online 2007 study.
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Online Financial News & Info
Last but not least, in this year's reports we have brought in the presentation of the 'changes' in the usage behavior and preferences vis-à-vis the last year. Wherever relevant, these changes have been presented graphically along with all the current year's data charts, graphs and tables. Note - Because of a deeper and more robust coverage of internet usage among the smaller towns (down to 20,000 population town classes), and among all the socio-economic classes in this year's land survey, there is likely to be an element of 'correction' seen in this year's data (as compared to the previous year's). These corrections are likely to be more visible in some of the demographic, socio-economic and economic profile of online Indians. The correction factor may also apply, though assumedly not to the same degree, to the current year's data on net usage behavior and website preferences.
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India Online 2007
Executive Summary Checking financial info online (quotes, rates, etc.) is a ‘secondary’ but ‘mainline’ online activity. With a little less than half of all online urban Indians (45%) checking financial info content on the net, the activity qualifies as a ‘secondary’ level yet a ‘mainstream’ online activity. In number terms, it means 11.4 million online urban Indians, making it the 17th most popular online activity undertaken by online urban Indians. Over the last one year, the category has added a huge chunk of 30% new internet user. More online Indians check financial quotes and rates on the net than check business/financial news on the net (30%). At the same time, there is a good overlap between users of online financial info, real estate info and business/financial news checking. Online financial info continues to be a predominantly 'male' activity. Only 14% of the online financial info users are women. Largely male, online financial users also come marginally more from the ‘prime age’ online user base of 25-35 years (39%), and marginally more from the metro towns (40%). They show relatively ‘better’ socio-economic profiles and ‘higher ‘ownerships’ of financial assets. A high 61% of all online financial info users come from SEC ‘A’ and ‘B’ classes. Though online financial info users show fairly similar levels of ownership of most ‘physical’ household assets as the overall net users, they show noticeably higher ownerships of most ‘financial’ assets, especially the more evolved ones (demat accounts, mutual funds, shares, etc.). Online financial info users are the more ‘experienced’ and ‘evolved’ net users. A significantly high 72% of online financial info users have more than 2 years of net usage experience. Given their higher experience, online financial users are the relatively ‘heavier’ users of the internet both from home as well as office. They also undertake almost all kinds of online activities more than the average net user. Broadly they undertake ‘social interactivity’ and ‘entertainment’ online activities significantly more, search for real estate information, check news online and download educational and learning material also significantly more. Online financial info users are noticeably ‘better’ online consumers. Online financial info users are noticeably more ‘responsive’ to online marketing stimuli like banner ads, sponsored search ads and e-mailers. At 53%, a significantly more of them have bought online as well (compared to only 43% for all net users). It’s a highly ‘cluttered’ yet weakly ‘branded’ category, resulting in a joint leadership at the top. With 13% online financial info users preferring Moneycontrol and Google each, and 12% preferring to use Yahoo, the category does not have any clear leadership. ICICI Direct/ICICI Bank and Rediff follow at the 4th and 5th position, accounting for 7% and 6% user share respectively.
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Online Financial News & Info
Compared to the last year, only NDTV (+4%), followed by Google (+3%) have shown noticeable gain in user shares. ICICI Direct and MSN (-3% each) have shown the biggest drop in popularity of usage. On the whole, only about half of the online financial info users use a ‘specialized’ website and that too in a highly ‘scattered’ manner among the various players - a clear indication of lack of brand building and brand driven usage of the websites in the category. The ‘specialized’ websites get the relatively ‘better-off’ and the more ‘net savvy’ users. Moneycontrol preferring online financial info users, followed fairly closely by the ICICI ones show the best socio-economic profile and come from the more ‘premium’ households. They are also the most ‘savvy’ net users among the financial info users base. Though relatively inexperienced and worse-off financially, Yahoo, Google and Rediff preferring online financial info users show strong ‘brand loyalty’ for their own respective websites and prefer to use them the most for a number of online activities.
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India Online 2007
Key Findings Checking financial info online (quotes, rates) is a ‘secondary’ but ‘mainline’ online activity With less than half of the online urban Indians (45%) checking financial info content online (stock quotes, NAV, interest rates and other financial investment related info), the activity at best qualifies as a ‘secondary’ level online activity. Yet, at this level of usage the activity has established itself as a ‘mainstream’ online activity and not just a ‘niche’ online activity that only a specific online segment undertakes. In number terms, about 11.4 million online urban Indians check financial info online. At this level of usage, the activity ranks as the 17th most popular online activity undertaken by the online urban Indians. In fact, more online Indians check financial quotes and rates on the net than check business and financial news on the net per se. Only about 1 in 3 online urban Indian (30%) checks business/financial new online, making it only the 24th most popular online activity on the net, 7 places behind checking financial info. Table 2: Popular online activities among all net users (Top 25) Rank
Online Activity
Undertaken by All Internet Users %
In millions
1
Emailing
95%
24
2
Job Search
73%
18.4
3
Instant messaging
62%
15.6
4
Check news
61%
15.4
5
Music
60%
15.1
6
Chatting
59%
14.9
7
Check Sports
57%
14.4
8
E-greetings
57%
14.4
9
Online games
54%
13.7
10
Dating/Friendship
51%
12.9
11
Mobile contents (ring tones / games, etc.)
50%
12.5
12
Search work related info
49%
12.3
13
Matrimonial search
48%
12
14
Educational / Learning material
48%
12
15
Screensavers/wallpapers
46%
11.5
16
Astrology
46%
11.5
17
Check financial info
45%
11.4
18
Search for product information
45%
11.2
19
Social networking / communities
44%
11
20
Buy online
43%
10.9
21
Share pictures
40%
10
22
Check real estate info
37%
9.2
23
Check hobby related info
32%
7.9
24
Check business / finance news
30%
7.6
25
Net banking
30%
7.6
12
Online Financial News & Info
There has been a significant growth in the popularity of checking financial quotes and rates online as a category in last one year. Last year the percentage of all net users checking financial info online was just 15% and it was the 26th most popular online activity then. At 45% usage level this year, the category has seen an addition of a huge chunk of 30% new internet user joining the category in last one year. Table 3: Relative growth in popularity of online activities (Top 5) % Undertaking in 2007
% Undertaking in 2006
Increase
Social networking / communities
44%
-
44%
Matrimonial search
48%
15%
33%
Check financial info
45%
15%
30%
Check real estate info
37%
11%
26%
Instant messaging
62%
37%
25%
Online Entertainment Activity
Note – social networking / communities was not checked as a separate category in 2006
Further, within the group of ‘financial world’ related online activities, checking financial quotes & rates is the most popular activity (45%). It is followed by checking of real estate info (37%), checking business/finance news and netbanking (30% each), online bill payment (22%) and online stock trading (13%). At the overall internet user base level, there is a good overlap between users of these online ‘finance’ related activities. In fact, put together the universe of online Indians undertaking financial info check, real estate info check and business/financial news check stands at 58% of all net user base. Chart 1: Overlap between online financial info, real estate info and business/financial news checking Check financial info - 45%
Financial Info Only 6%
Check real estate info - 37%
19%
Real Estate Info Only 3%
13% 7%
2%
Business/Financial News Only 8%
Check business/financial news - 30%
Clearly then, there is a bigger overlap between financial info checking and real estate info checking than with the other finance related online activities.
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India Online 2007
Table 4: Usage of other ‘finance’ related online activities by online financial info users Other ‘Finance’ Related Online Activities
% Online Financial Info Users Undertaking
Check real estate info
71%
Check business / financial news
46%
Net banking
41%
Online bill payment
31%
Online stock trading
25%
It’s a joint leadership at the top in the online financial info category With 13% online financial info users preferring Moneycontrol and Google each, and 12% preferring to use Yahoo the most, the category does not see any brand clearly leading it. It’s almost a ‘joint leadership’ among these top 3 players. Compared to the last year, all the 3 websites have gained user share marginally, Google more notably at +3% points and Moneycontrol and Yahoo almost insignificantly at +1% points each. ICICI Direct and Rediff follow at the 4th and 5th position, accounting for 7% and 6% user share respectively. Among all the websites used for financial info, NDTV showed the most gain in user share compared to the last year (+4% points) while ICICI Direct and MSN have shown the biggest drop in popularity of usage (-3% points each).
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Online Financial News & Info
Table 5: Preferred websites for checking financial info online % Prefer to Use (2007)
% Prefer to Use (2006)
Change
Moneycontrol/CNBC
13%
12%
1%
Google
13%
10%
3%
Yahoo
12%
11%
1%
ICICI Direct/ICICI Bank
7%
10%
-3%
Rediff
6%
8%
-2%
Sharekhan
4%
5%
-1%
NDTV/NDTV Profit
4%
1%
4%
Indiatimes
4%
5%
-1%
Economictimes
3%
3%
1%
BSE/NSE
4%
5%
-1%
Sify
2%
2%
-0.10%
Business
1%
-
1%
Financialnews
1%
-
1%
CNN
1%
0%
1%
Indiabulls
1%
2%
-1%
MSN
1%
4%
-3%
Timesofindia
1%
-
1%
Financialexpress
1%
1%
-0.20%
HDFC
1%
2%
-1%
BBC
1%
-
1%
Kotaksecurities
1%
1%
0.10%
Zeebusiness
1%
-
1%
Indiainfoline
1%
1%
-0.30%
Ibnlive
1%
-
1%
Efinancialnews
1%
-
1%
Equitymaster
0.40%
0%
0%
Valueresearch
0.40%
1%
-0.10%
Manoramaonline
0.40%
-
0.40%
Reliancemoney
0.30%
-
0.30%
Capitalmarket
0.20%
1%
-1%
Karvy
0.20%
-
0.20%
5Paisa
0.10%
0.30%
-0.20%
Others
14%
17%
-3%
Website
On the whole, 1 in 3 (or at least 38%) online financial info users still visit a ‘generic’ portal to undertake this activity. Last year the combined usage share of generic portals and generic websites was around 40%, indicating that the decline in usage of generic websites for this activity (and increase in usage of specialized financial info sites) has been almost negligible. Another 10% or so continue to visit ‘generic’ news websites for the activity. This means that only about half of the online financial info users check such info on a ‘specialized’ website, and there too the usage is highly scattered among the various players - a clear indication of lack of brand building and brand driven usage of the websites in the category.
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India Online 2007
Online financial info continues to be a predominantly 'male' activity While women account for 18% of all net users, they account for only 14% of the online financial info users. This clearly indicates that like the ‘offline’ mode, financial info following in the online mode is also primarily a 'male' territory. Largely male, online financial users come marginally more from the ‘prime age’ online user base of 25-35 years than the overall net users. While 36% of all net users come from the 25-35 years age group, a higher 39% of online financial info users belong to this age group. For all the other age groups, except teenagers, online financial info users show the same proportions as the overall net users. Chart 2: Age profile of online financial info users 13-18 yrs
Current Year 48%
50%
45%
40% 30%
19-24 yrs 45%
35%
44%
39%
35% 33%
32%
29%
29%
22%
20%
14%
11% 10%
25-35 yrs
7%
7%
3%
2%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
* AFU – All Financial Info Users
Further, 60% of all online financial info users come from the non-metro towns. However, this is largely because two-thirds of the overall net users (63%) also come from these towns. On the whole, however, online financial info users do come marginally more from the metro towns at 40% (compared to 37% of all net users coming from metro city markets). Chart 3: City-market wise distribution of online financial info users M etro
Current Year 50%
Urban uptowns
Others
45%
40%
37%
40%
37%
30%
21% 14% 12%
37%
35%
32%
29%
30% 20%
Emerging Towns
12%
17% 11%
10%
18% 11%
40% 32%
33%
17% 13%
15% 14%
Rediff
A FU
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
At the same time, while generally net users come relatively more from the southern region (40% of all net users come from this region), online financial
16
Online Financial News & Info
info users show just a marginally higher tendency to come from this region at 42%. Chart 4: Regional distribution of online financial info users Current Year
North
East
South
West
60% 51% 44% 40%
20%
21%
35% 30%
31% 21%
19%
20%
23%
23%
14% 10%
42%
39%
36% 33%
9%
7%
23% 12%
26% 21% 11%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
As a relatively much larger proportion of Google preferring financial info users (51%) come from the South, the increased user base of online financial info users from South India could be a factor in driving up Google’s popularity in usage for the category.
Online financial info users show relatively ‘better’ socio-economic profiles and ‘higher’ ownerships of financial assets X
While 56% of all net users come from Sec ‘A’ and Sec ‘B’ classes, a noticeably higher 61% of the online financial info users come from these two SEC classes.
X
While 62% of all net users are employed, a much higher 68% of all online financial info users are employed.
X
47% of all net users are ‘head’ of their household (chief wage earners). At 51% a much higher proportion of online financial info users are ‘head’ of their household.
X
While only 23% of all net users come from households with monthly family income of more then Rs.30,000, 27% of online financial info users come from households with such high levels of income.
X
While 28% of all net users own a car, a higher 31% of online financial info users own a car. At the same time, while 34% of all net users have a credit card, 39% of online financial info users do so.
Though online financial info users show fairly similar levels of ownership of most ‘physical’ household assets as the overall net users, they show noticeably higher ownerships of most ‘financial’ assets, especially the more evolved ones (demat accounts, mutual funds, shares, etc.).
17
India Online 2007
Table 6: Ownership of financial and non-financial household assets among net users checking financial info online % Online Financial Info Users Owning
% All Internet Users Owning
Debit Card
61%
52%
Share of Companies
27%
20%
Mutual Funds
29%
22%
Credit Card
41%
35%
Medical Insurance/CGHS
37%
33%
Fixed Deposits
38%
34%
Computer/Laptop
71%
67%
Life Insurance
64%
61%
Camera
68%
64%
Music System/DVD/MP3
58%
55%
Microwave
27%
24%
Bank Account
84%
82%
IPod
13%
10%
Video Camera
22%
20%
Landline Phone
64%
62%
Air Conditioner
27%
25%
Fridge
77%
75%
Cable TV connection/DTH
74%
72%
Washing Machine
59%
57%
Color TV
93%
92%
Home
59%
58%
Mobile Phone
90%
90%
7%
7%
Asset
Chit Fund Deposits
Online financial info users are the more ‘experienced’ and ‘evolved’ net users While 63% of all net users have more than 2 years of net usage experience, a significantly higher 72% of all online financial info users have more than 2 years of net experience. Chart 5: Years of net usage experience among online financial info users Up to 1 year
Current Year
1-2 years
M ore than 2 years
100% 80%
80%
80% 64%
65%
72% 66%
60% 40% 20%
13%
17% 19%
7%
20% 15%
12% 9%
18%16%
14%
14%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
18
Online Financial News & Info
Further, online financial info users access the net relatively more from all the places of accessing internet. While 78%, 59% and 47% of all internet users access the internet from office, home and cybercafé respectively, a higher 82%, 63% and 49% of online financial info users access the internet from these places respectively. Further, compared to the last year, access from home has increased the most significantly for online financial info users (+19% points). The growth in usage from office has gone up +11%, but has only marginally increased from cybercafé at +3%. Chart 6: Place of accessing the internet by online financial users Home
Current Year
Place of work (office / school / college)
Cyber cafe
100% 80%
81%
80% 73%
81%
53%
54%
51%
46%
40%
40%
82%
70%
65% 60%
83%
81%
54%
52%
63% 49%
20% 0% M o neyco ntro l
Go o gle
Change from PY 30% 21%
20% 20% 10% 0% -10%
Yaho o
24% 10%
10% 6%
ICICI
19% 19%
A FU
25% 19% 10%
10%
11% 4%
1% -6%
Rediff
3%
-4%
Some other net usage behavior patterns of online financial users are: X
Online financial info users are equally more frequent users of internet from office and home. While 51% of all net users access the net more than once a day from home, a higher 56% of the online financial info users do so. Similarly, while 63% of all net users access the net more than once a day from office, a higher 68% of the online financial info users do so.
X
Online financial info users are also the relatively ‘heavier’ users of the internet both from home as well as office. While only 22% of all net users are online for more than 2 hours a day from home (a heavy net user), a noticeably higher 27% of online financial info users are online from home for that duration. Similarly, while 29% of all net
19
India Online 2007
users are ‘heavy’ users of the net from office, a noticeably higher 33% of online financial info users are heavy net users from office. X
Online financial info users are relatively ‘heavier’ users of the net during weekdays as well as weekends as compared to the overall net users. However, the usage difference is marginally less pronounced during the weekends. While 39% of all net users qualify as heavy net users during the weekdays, a much higher 47% of online financial info users come out as heavy users during the weekdays. At the same time, while 41% of all net users qualify as heavy net users during the weekends, 47% of online financial info users come out as heavy users during the weekends.
X
Online financial info users tend to have more email ids on an average at 3.2 (as compared to 3.0 for all net users). While 58% of all net users have 3 or more ids, a noticeably higher 65% of online financial info users possess 3 or more email ids.
Online financial info users undertake all online activities relatively more Being the relatively more ‘experienced’ net users, online financial info users undertake almost all kinds of online activities more than the average net user. However, broadly the activities they undertake significantly more than the other net users are clearly in the domain of ‘social interactivity’ and ‘entertainment’ online activities. Other than that, online financial info users search for real estate information on the net a lot more, check news online and download educational and learning material also significantly more. Table 7: Online activities undertaken ‘relatively’ more by online financial info users % of Online Financial Info Users Undertaking
% of All Internet Users Undertaking
6,207
14,253
Check real estate info
71%
37%
35%
Social networking / communities
74%
44%
30%
Matrimonial search
77%
48%
29%
Astrology
75%
46%
29%
Check news
90%
61%
28%
Mobile contents (ring tones, games, etc)
78%
50%
28%
Educational / Learning material
75%
48%
27%
Check Sports
84%
57%
27%
Dating/Friendship
77%
51%
26%
Online games
79%
54%
25%
Online Activities Sample Base
% of Online Financial Info Users Undertaking More
However, in absolute terms, the ‘usually’ most popular online activities of all – emailing, checking news online and job search tops the list with them as well. Interestingly, online financial info users check news online as the second most popular online activity and not job search, which is the second most popular online activity at the overall net user level.
20
Online Financial News & Info
Table 8: Top 10 most popular online activities among online financial info users % Online Financial Info Users Undertaking
% of All Internet Users Undertaking
6,207
14,253
Emailing
96%
95%
Check news
90%
61%
Job Search
89%
73%
Instant messaging
85%
62%
Check Sports
84%
57%
Music
81%
60%
Online games
79%
54%
Mobile contents (ring tones, games, etc)
78%
50%
Matrimonial search
77%
48%
Dating/Friendship
77%
51%
Online Activities Sample Base
Online financial info users also undertake the more ‘evolved’ (or involving) online activities like blogging and social networking noticeably more than the overall net users. Against 30% of all internet users involved in the ‘blogosphere’ a noticeably higher 38% of online financial info users are involved in it. On the other hand, against 41% of all net users being member of an online community, again noticeably higher 46% of online financial info users are members of an online community. At 16%, online financial info users check out language websites also noticeably more than the regular net users (12%).
Online financial info users are noticeably ‘better’ online consumers Online financial info users are not only noticeably more ‘responsive’ to online marketing stimuli like banner ads, sponsored search ads and e-mailers, but a significantly more of them have bought online as well. Almost 4%-5% more online financial info users (compared to the regular net users) have clicked on online ads and mailers. Chart 7: Response to online marketing stimuli Clicked a banner ad Participated in an online contest Clicked a sponsored search ad Clicked a product/service e-mailer
Current Year 60%
51%
48%
47%
42%
20%
43% 37%
40% 18%
14%
0% All Financial Info Users
All Internet Users
21
India Online 2007
At the same time, at 53% significantly more online financial info users have bought online, compared to only 43% for all net users. There has been a considerable increase (of 14% points) in the proportion of online buyers among online financial info users over the last one year. Chart 8: Online buying among online financial info users Current Year
Buyers
Non-Buyers
80%
60%
63% 40% 37%
40%
58%
60%
57%
54% 43%
42%
53% 47%
46%
20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
The ‘specialized’ financial info websites get the relatively ‘betteroff’ and the more ‘net savvy’ users Moneycontrol preferring online financial info users, followed fairly closely by the ICICI Direct/ICICI Bank ones not only show the best socio-economic profile and have the most ‘premium’ economic profiles, but are also the most ‘savvy’ net users among the financial info users base. Table 9: Comparative evaluation of the Top 5 financial info content websites on selected attributes Moneycontrol
Google
Yahoo
ICICI
Rediff
807
801
745
428
385
User from SEC ‘A’ and ‘B’
73%
46%
51%
72%
61%
Employed user
76%
59%
55%
72%
70%
User is chief wage earner of the HH
57%
43%
41%
55%
51%
Rs.30,000+ family income
37%
16%
24%
33%
21%
Car ownership in the HH
40%
21%
30%
38%
26%
Credit card ownership in the HH
53%
27%
33%
50%
36%
Computer/laptop owned in the HH
82%
61%
70%
77%
64%
2 years+ of net usage experience
80%
64%
65%
80%
66%
Users accessing the net from home
73%
53%
65%
70%
54%
Broadband connection at home
73%
65%
65%
69%
68%
Heavy users (2 hrs+/day)from home
23%
36%
30%
28%
23%
Users buying online
63%
40%
42%
57%
46%
Users undertaking net banking
54%
28%
33%
54%
32%
Users booking air tickets online
34%
20%
26%
34%
26%
Complain about unsolicited ads/pop-ups
59%
38%
41%
50%
44%
Sample Base User Profile Attributes
Net Usage Behavior Attributes
22
Online Financial News & Info
Some other comparative highlights of users of the top 5 financial info websites are: X
Yahoo shows the highest relative proportion of women online financial info users at 19%. ICICI shows the lowest at only 10%.
X
Google shows the highest proportions of online financial info users coming from the below 25 years age group (55%). Moneycontrol gets the most ‘mature’ online financial info audience in the 25 plus years age groups at 75% (followed by ICICI at 69%).
X
Moneycontrol users come relatively more from the metros at 45%. In contrast, Rediff using online financial info users come relatively the least from metros at 33%.
X
Google shows a considerable South skew with 51% of its financial info users coming from this region. ICICI shows the highest relative proportion of users coming from West region at 39%. Moneycontrol shows the most balanced regional distribution of financial info users preferring it.
X
Moneycontrol online financial info users show the highest relative preference for reading in English at 53%. Yahoo ones show the least preference for reading in English at 37%.
X
Moneycontrol shows the best SEC profiles with 39% of its users coming from SEC ‘A’ (followed closely by ICICI at 36%). On the other hand, ICICI and Rediff ones show the most middle class profile with 35% of their respective users coming from SEC ‘B’.
X
Moneycontrol shows the highest proportion of ‘professional’ graduates among its user base at 42%. Rediff shows the highest proportion of ‘general’ graduates among its financial info users at 46%.
X
Moneycontrol ones are the most employed at 76%. ICICI ones follow next at 72%. Yahoo ones are the least employed at 55%.
X
Google gets the highest relative proportion of ‘techies’ in its user base at 26%. Yahoo and Rediff get them the lowest at 14% each.
X
Moneycontrol shows the highest proportion of its users being the ‘head’ of their household (chief wage earner) at 57%. ICICI follow closely at 55%. Yahoo ones are the least at 41%.
X
Moneycontrol shows the highest proportion of its users coming from Rs.30,000 plus family income households (37%). Google shows the highest proportion of those coming from below Rs.10,000 family income households (42%).
X
Moneycontrol users have the highest ownership of cars at 40% (followed closely by ICICI ones at 38%). Rediff ones show the highest ownership of 2wheelers at 45%.
X
Moneycontrol online financial info users show the highest relative ownerships of credit cards at 53%. Google ones show the lowest at 27%.
23
India Online 2007
X
Moneycontrol using online financial info users, followed next by ICICI ones, show significantly higher relative ownership of various household and financial assets, more so of the financial assets.
X
The users of the 2 specialized financial info websites (Moneycontrol and ICICI) are the relatively more experienced net users. 80% of the respective financial info users of the two websites have more than 2 years of net usage experience. The financial info users of the three generic websites (Google, Yahoo and Rediff) follow at a distance with only 64%-66% users for each of them having more than 2 years of net usage experience.
X
Moneycontrol and ICICI ones access the net relatively the most from homes at 73% and 70% respectively.
X
Online financial info users of all the 5 websites access the net equally highly from office (between 80%-83% doing so daily). Google ones access the net the most from cybercafés at 56%.
X
Other than Yahoo, online financial info users of the other 4 websites access the net almost equally frequently from homes (85%-88%). Moneycontrol ones access it the most frequently from office, with 92% of its users accessing the net daily from office.
X
Google using online financial info users are the relatively ‘heaviest’ users of the internet from home, with 36% of them using the internet for more than 2 hours a day from home. Moneycontrol and Rediff using financial info users are the relatively ‘lighter’ net users from home, with only 23% of their respective users using the net for more than 2 hours a day from home.
X
Being the users of a ‘generic’ websites, Google, Yahoo and Rediff online financial info users undertake most of the online social interactivity activities, entertainment activities, job search and real estate info search significantly more than the users of the two specialized financial info websites.
X
In contrast, Moneycontrol ones check relatively the most. ICICI ones follow activity. On the other hand, ICICI ones networking relatively the most at 42%. second at 39%.
X
Moneycontrol and ICICI ones take most of the e-commerce related activities (book tickets, online bill payments, online stock trading, net banking, etc) almost equally between them, and significantly more than the financial info users of the three generic websites.
X
Other than Rediff ones, online financial info users of the other 4 websites participate in ‘blogs’ almost equally. At 51% proportionately more Yahoo using online financial info users are members of online communities. Rediff ones are the least at 38%.
X
X
business and financial news online as a distant second for this online undertake business and professional Moneycontrol ones follow as a close
Moneycontrol ones are the relatively more demanding net users as they complain relatively the most about unsolicited ads/pop-ups, spam, junk mails and virus/spyware.
24
Online Financial News & Info
X
Moneycontrol ones have participated in online contests relatively the most at 57%. Moneycontrol ones have also responded relatively the most to the various online marketing stimuli like banner ads, sponsored search ads and e-mailers.
X
Moneycontrol ones have also bought online relatively the most at 63%. Google ones have bought online relatively the least at 40%.
X
The online financial info users of the 3 generic websites, Google, Yahoo and Rediff recall their own respective websites as the most top of mind online brand of all. However, both Moneycontrol and ICICI ones recall Google more top of mind than any other online brand. It is the same pattern of website preferences when it comes to the actual usage of websites at the overall level.
X
Yahoo stands out as the most preferred emailing websites among the online financial info users of 4 websites except Rediff (Rediff financial info users prefer Rediff the most for emailing as well).
X
Yahoo, Google and Rediff financial info users show strong brand loyalty for their own respective websites and prefer to use them the most for a number of online activities.
X
Moneycontrol and ICICI ones are the relatively ‘lighter’ users of TV. While newspaper usage is almost similar among the financial info users of all the 5 websites, Yahoo ones are the relatively ‘heavier’ users of radio.
X
Among TV channels, ICICI, Yahoo and Rediff financial info users watch Star Plus the most. While Google ones watch Discovery relatively the most, Moneycontrol ones watch CNBC the most.
X
The Times of India dominates the newspaper reading preferences of online financial info users of all the 5 websites. However, Google and ICICI ones also read The Hindu fairly highly.
X
India Today remains the most read magazine and Radio Mirchi the most listened to radio channel among the online financial info users of all the 5 websites.
X
While Sony stands out as the most top of mind brand of all among the Moneycontrol financial info users, Google , Yahoo and Rediff financial info users recall Nokia somewhat more. ICICI ones recall Nokia, Tata and Colgate relatively more and almost equally.
25
India Online 2007
Detailed Findings
26
Online Financial News & Info
Reading the Graphs & Tables Chart: Age group distribution Age 13-18 years Age 25-35 years Age 46-55 years 36% 31%
Current Year 40%
20%
Age 19-24 years Age 36-45 years Above Age 55 years
13%
11%
6% 2%
Current year base
0% All Users
Base: 25,060
Same series color as the current year graph, showing an increase of 5% in the proportion of 13 to 18 years age group
Change from previous year
Change from PY 10% 5%
5%
1%
2%
1%
0% -5% -10%
-5%
-4%
Base: 25,060(CY), 20,268(PY)
Current year base
Previous year base
27
India Online 2007 Abbreviation for Moneycontrol/ CNBC
Table: Preferred websites - emailing Website
Change from previous year figures
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Yahoo
49%
55%
49%
58%
83%
52%
% Change
10%
18%
11%
8%
31%
14%
Gmail
21%
21%
22%
21%
7%
21%
6%
8%
10%
10%
-0.1%
8%
% Change Rediff % Change Hotmail
Fields marked with * means that the field is added this year hence not comparable to last year
Abbreviation for All Finance Users
20%
17%
19%
15%
5%
19%
1%
-3.5%
-4.2%
-3.8%
-19.8%
-1.0%
6%
4%
6%
5%
2%
5%
% Change
-5.5%
-10.8%
-5.6%
1%
-6.4%
-7.3%
Indiatimes
0.8%
0.7%
1%
0.8%
0.5%
1%
% Change
-9.4%
-8.9%
-10.0%
-12.2%
-4.2%
-9.7%
1%
0.8%
1%
1%
0.4%
1%
-3.5%
-1.8%
-1.0%
-1.1%
-2.3%
-2.7%
1%
0.8%
0.5%
0.0%
2%
0.7%
Sify % Change Sancharnet/BSNL*
Current year figures
% Change VSNL % Change AOL*
0.4%
0.4%
0.3%
0.0%
2%
0.5%
-0.5%
-0.9%
-0.6%
-1.5%
1%
-0.5%
0.1%
0.0%
0.1%
0.1%
0.0%
0.1%
0.2%
0.2%
0.0%
0.0%
0.0%
0.1%
% Change Lycos* % Change
Base: 9,404(CY), 6,100(PY)
Current year base
Previous year base
A blank in this row means that this attribute was not included in last year’s survey & therefore no “change over previous year” can be presented
28
Online Financial News & Info
Popularity of the Activity Table 10: Popularity of various internet activities Activity
All Users (Proportion)
All Users (In Millions)
Emailing
95%
24.0
Job Search
73%
18.4
Instant messaging
62%
15.6
Check news
61%
15.4
Music
60%
15.1
Chatting
59%
14.9
Check Sports
57%
14.4
E-greetings
57%
14.4
Online games
54%
13.7
Dating/Friendship
51%
12.9
Mobile contents (ring tones / games, etc.)
50%
12.5
Search work related info
49%
12.3
Matrimonial search
48%
12.0
Educational / Learning material
48%
12.0
Screensavers/wallpapers
46%
11.5
Astrology
46%
11.5
Check financial info
45%
11.4
Search for product information
45%
11.2
Social networking / Communities
44%
11.0
Buy online
43%
10.9
Share pictures
40%
10.0
Check real estate info
37%
9.2
Check hobby related info
32%
7.9
Check business/Financial news
30%
7.6
Net banking
30%
7.6
Check health & lifestyle info
30%
7.6
Movies
29%
7.4
Check cinema content
28%
7.0
Check / read blogs
27%
6.7
Business/professional networking
26%
6.6
Check personal travel related info
26%
6.5
Buy other than travel products
24%
6.1
Look for Seminar/workshops
24%
6.0
Online bill payment
22%
5.6
Check business travel related info
19%
4.7
Adult content
18%
4.6
Online stock trading
13%
3.3
Net telephony
13%
3.2
Comment on blog post
12%
3.0
Local language website usage
12%
2.9
7%
1.7
Have a blog site of own
Base: 25,060
29
India Online 2007
Table 11: Preferred website for financial news/info Website
All Financial Info./News Users
Moneycontrol
13%
Google
13%
Yahoo
12%
ICICI Direct/ICICI Bank
7%
Rediff
6%
Sharekhan
4%
NDTV/NDTVprofit
4%
Indiatimes
4%
Economictimes
3%
Stockmarket
2%
Base: 6,207
30
Online Financial News & Info
Demographic Profile Chart 9: Gender breakup Current Year
M ale
Female
100% 90%
89% 83%
86%
82%
81%
80%
60%
40% 19%
18%
20%
18%
11%
14%
10%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 1: Gender breakup Change fro m P Y 10%
8%
8%
6%
5%
5% 3% 1% 0% -1% -3%
-5% -6%
-5%
-8% -10%
-8%
Base: 6,207(CY), 6,281(PY)
31
India Online 2007
Chart 10: Age group distribution Current Year 50%
13-18 yrs
19-24 yrs
25-35 yrs
48% 45%
45%
44% 39%
40% 35% 35% 33%
32% 29%
30%
29%
22% 20% 14%
11%
10%
7% 7% 3%
2%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 2: Age group distribution Change fro m P Y 10% 6%
5%
8% 6% 4%
3%
1% 1%
0%
4% 3% 1%
1%
-1% -4%
-10%
-5%
-9%
-9%
-9%
Base: 6,207(CY), 6,281(PY)
32
Online Financial News & Info
Chart 12: City class - by population size Current Year 60%
Up to 1Lakh
1-5 Lakhs
5-10 Lakhs
A bo ve 10 Lakhs
54% 49% 43% 40%
47% 45%
42%
35% 31%
27%
23%
23%
24% 20%
16% 13% 7%
15% 12%
16% 15%
17%
9%
15% 10%
11%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
33
India Online 2007
Chart 13: City class - by market size Current Year
M etro
Urban upto wns
Emerging To wns
Others
50% 45% 40%
40% 37% 30%
30%
40% 37%
35% 32%
29%
21%
20%
10%
37%
18% 17%
12%
14% 12%
32%
33%
15%
17%
11%
14%
13%
11%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 3: City class - by market size Change fro m P Y 30%
25% 22%
20%
18%
11%
10%
8% 0.1%
-0.5%
0% -4%
2%
0.3% -5%
-5%
-10% -12%
-14% -20%
17%
15%
-10% -13%
-12%
-1% -5%
-6% -11%
-21%
-30%
Base: 6,207(CY), 6,281(PY)
34
Online Financial News & Info
Table 12: Top 10 cities Cities
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
11%
12%
9%
11%
11%
12%
-1.8%
-2.2%
-5.8%
-5.0%
-5.8%
-4.0%
16%
9%
9%
17%
12%
11%
% Change
-4.6%
-3.5%
-2.4%
0.5%
-3.4%
-5.4%
Bangalore
6%
7%
7%
5%
6%
7%
% Change
-4.4%
-6.6%
-0.5%
-3.3%
-2.9%
-3.0%
Delhi % Change Mumbai
Hyderabad
6%
8%
5%
5%
5%
6%
% Change
-0.5%
-0.2%
-2.5%
0.8%
-2.0%
-0.2%
Chennai % Change Kolkata % Change Pune % Change Ahmadabad % Change Lucknow % Change
5%
4%
5%
3%
3%
5%
0.9%
-1.6%
-4.1%
-1.3%
-1.7%
-0.6%
4%
2%
3%
3%
2%
3%
-1.9%
-1.9%
-2.8%
-4.4%
-2.9%
-2.3%
4%
2%
2%
2%
3%
3%
0.0%
-1.9%
-1.6%
-1.9%
-2.2%
-1.2%
4%
0.4%
2%
3%
0.6%
2%
0.5%
-1.4%
-0.1%
1%
-0.9%
-1.0%
2%
2%
1%
1%
1%
1%
0.3%
-0.3%
-0.3%
-0.1%
-0.4%
-0.3%
Coimbatore
0.5%
1%
2%
0.0%
0.6%
1%
% Change
-0.4%
-0.8%
0.8%
-0.9%
0.1%
0.0%
Base: 6,207(CY), 6,281(PY)
35
India Online 2007
Chart 14: Region-wise break-ups Current Year
No rth
East
So uth
West
60%
51% 44%
40%
42%
39%
36% 33%
35% 30%
31%
26% 21% 20%
23%
21%
19%
23%
23%
20%
21%
14% 12% 9%
10%
11%
7%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 4: Region-wise break-ups Change fro m P Y 20% 15%
5%
12%
8% 3%
0%
3%
9%
6%
6%
4%
4% -0.4%
1% -3%
-3% -7%
-10%
-20%
5%
3%
-5%
-15%
16%
14%
10%
-10% -14%
-7% -12%
-19%
-17%
-25%
Base: 6,207(CY), 6,281(PY)
36
Online Financial News & Info
Table 13: Preferred language of reading Language English % Change Hindi
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
53%
43%
37%
47%
39%
45%
-13.2%
-27.2%
-19.2%
-7.8%
-8.1%
-14.3%
18%
15%
16%
17%
18%
16%
% Change
6%
6%
-2.7%
-12.0%
-1.9%
-1.4%
Telugu
4%
11%
5%
7%
7%
7%
% Change
3%
10%
-1.3%
6%
3%
4%
Tamil
4%
7%
8%
2%
6%
6%
% Change
2%
5%
4%
-1.0%
5%
3%
Marathi
5%
3%
5%
6%
8%
5%
% Change
2%
-0.1%
-0.9%
2%
3%
0.7%
Kannada
4%
4%
6%
2%
3%
4%
% Change
3%
-0.4%
4%
0.6%
-6.1%
1%
Malayalam
0.9%
5%
7%
4%
3%
4%
% Change
-2.6%
-2.8%
4%
4%
-1.2%
0.2%
Gujarati
6%
1%
3%
9%
2%
4%
% Change
3%
0.5%
3%
8%
0.7%
2%
Bengali
2%
2%
4%
3%
3%
3%
% Change
0.8%
0.5%
2%
0.1%
1%
1%
Oriya
0.6%
4%
2%
0.8%
4%
2%
% Change
0.4%
4%
2%
-0.4%
2%
0.8%
Base: 6,207(CY), 6,281(PY)
37
India Online 2007
Socio-Economic Profile Chart 15: Socio economic classification Current Year 40%
SEC A
SEC B
SEC C
39%
SEC D
36%
35%
35%
34%
SEC E
32%
32%
30%
30% 27%
23%
20%
20%
29%
26%
22%
22%
21%
20%
19% 17%
14%
12%
11%
10%
9%
7%
8%
6%
5%
5%
3%
2% 0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 5: Socio economic classification Change fro m P Y 15%
13%
10% 5%
4% 1% 1%
0% -3% -5% -10%
6%
6%
6%
3%
3%
1%
2%
0.4% -0.3%
-1%
-2%
6% 4%
3%
-3%
-4% -6% -7%
-6%
1% -3%
-0.2%
-4%
-8%
-11%
-15%
Base: 6,207(CY), 6,281(PY)
38
Online Financial News & Info
Chart 16: Highest educational qualification Current Year
Co llege but no t Graduate
50%
Graduate & abo ve - general stream
Graduate & abo ve - pro fessio nal stream 46%
40%
41%
42%
41% 40%
38% 35%
34% 30%
30%
27%
27%
26%
24%
20%
19%
21%
19%
18%
13% 10%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 6: Highest educational qualification Change fro m P Y 15%
14%
10%
7% 7%
5%
4% 4%
2%
2% 5%
6%
4%
3% 1%
0% -5%
-2%
-3%
-3%
-1%
-3%
-10% -15%
-13%
Base: 6,207(CY), 6,281(PY)
39
India Online 2007
Chart 17: Occupational break up Current Year 80%
Unemplo yed
Emplo yed
76% 70%
72%
68%
59%
60%
55% 45%
41% 40%
28%
32%
30%
24% 20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 7: Occupational break up Change fro m P Y 15% 10%
9%
5%
8% 5%
4%
0.2%
0% -5% -10%
-4%
-0.5%
-0.2%
-5% -9%
1%
-8%
-15%
Base: 6,207(CY), 6,281(PY)
40
Online Financial News & Info
Chart 18: Function / field of occupation Current Year 60%
IT/SW
M A RCOM
Finance
Others 57%
52%
51%
50%
48%
46% 40%
26% 20%
18% 20% 16%
24% 18%
24%
20% 17%
18% 14%
14% 11%
12%
10%
19% 12%
5% 0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 4,141
41
India Online 2007
Chart 19: Head of the household Current Year 60%
Head o f the ho useho ld
57%
59%
57%
No t head o f the ho useho ld 55% 51%
43%
43%
51% 49%
49%
46% 41%
40%
20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 8: Head of the household Change fro m P Y 30% 20%
26% 23%
23%
21%
16% 14%
10% 0% -10% -14% -20%
-16% -23%
-30%
-26%
-23%
-21%
Base: 6,207(CY), 6,281(PY)
42
Online Financial News & Info
Economic Profile Chart 20: Monthly family income Current Year 50%
Up to Rs. 10K
10-30K
30-50K
A bo ve 50K
46% 43% 42%
40%
40%
40%
40% 39%
36%
34%
33%
33%
30%
20% 17%
19% 18%
17% 15%
16%
15% 11%
10%
12%
10% 10%
9% 5%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 5,422
Chart 9: Monthly family income Change fro m P Y 15% 10%
11% 8%
8% 7%
5%
3%
3%
0% -5% -10%
-3%
-4%
2%
6% 5%
4%
5% 0.3%
6% 4% 2%
-2% -3%
-12%
-8% -11%
-10%
-15% -20%
-21%
-25% -30%
Base: 5,422(CY), 6,281(PY)
43
India Online 2007
Chart 21: Most expensive vehicle owned by the household Current Year 2 Wheeler
50%
4 Wheeler 43%
40%
40% 41%
Others 45%
44%
43% 39%
38% 31%
30%
30% 26% 21%
20%
10%
10%
11%
10%
7%
6% 5%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 10: Most expensive vehicle owned by the household Change fro m P Y 10% 8%
6%
7%
6%
6% 3%
4%
2% 2%
2%
3%
4%
3%
1%
0% -2%
-2%
4%
3%
3%
-1%
0.3% -1%
-4% -6%
-6%
-8%
Base: 6,207(CY), 6,281(PY)
44
Online Financial News & Info
Chart 22: Ownership of credit cards (individually) Current Year
Do n't o wn a credit card
80%
78%
Own a Credit Card
74% 62%
64% 60% 52%
52% 48%
48% 40%
36%
39%
27% 22% 20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 11: Ownership of credit cards (individually) Change fro m P Y 15% 13% 10%
7%
9%
5%
4%
2%
1%
0% -2%
-1% -4%
-5% -7% -10%
-9%
-15%
-13%
Base: 6,207(CY), 6,281(PY)
45
India Online 2007
Table 14: Household asset ownership Asset Color TV % Change Mobile Phone % Change Bank Account*
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
95%
91%
92%
96%
92%
93%
-0.8%
1%
7%
0.4%
4%
2%
95%
87%
88%
91%
89%
90%
1%
4%
-2.2%
-0.1%
9%
3%
91%
73%
81%
89%
82%
84%
84%
65%
77%
83%
72%
77%
3%
-10.0%
9%
0.6%
8%
5%
% Change Fridge % Change Cable TV connection/DTH
80%
67%
72%
79%
71%
74%
-6.7%
-11.0%
-8.6%
-9.7%
-3.1%
-5.6%
Computer/Laptop
82%
61%
70%
77%
64%
71%
% Change
19%
4%
19%
15%
24%
16%
Camera*
72%
59%
69%
76%
65%
68%
77%
50%
61%
70%
62%
64%
-2.9%
0.2%
3%
-1.7%
3%
0.7%
% Change
% Change Life Insurance % Change Landline Phone
74%
53%
66%
67%
59%
64%
% Change
0.9%
-13.5%
1%
-10.5%
3%
-1.6%
Debit Card
73%
48%
54%
70%
58%
61%
% Change
4%
0.3%
5%
5%
16%
7%
68%
52%
59%
65%
54%
59%
-11.1%
-25.9%
-11.7%
-8.5%
-11.2%
-13.4%
69%
50%
58%
63%
55%
59%
4%
-9.8%
2%
-2.6%
5%
0.9%
66%
50%
57%
63%
54%
58%
Home % Change Washing Machine % Change Music System/DVD/MP3* % Change Credit Card
53%
27%
33%
50%
36%
41%
% Change
6%
-4.0%
3%
3%
13%
7%
52%
25%
35%
47%
34%
38%
51%
25%
32%
45%
30%
37%
Fixed Deposits* % Change Medical Insurance/CGHS % Change
5%
-7.7%
2%
4%
6%
2%
Demat Account
60%
12%
18%
54%
18%
30%
% Change
60%
12%
18%
54%
18%
30%
Mutual Funds
52%
13%
17%
45%
21%
29%
-6.8%
-11.8%
-2.7%
-9.5%
2%
-5.7%
54%
13%
15%
46%
17%
27%
33%
22%
23%
30%
21%
27%
3%
2%
-3.5%
5%
6%
4%
% Change Share of Companies* % Change Air Conditioner % Change
46
Online Financial News & Info
Asset
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Microwave
34%
18%
25%
31%
21%
27%
% Change
5%
2%
4%
5%
5%
5%
23%
18%
24%
23%
19%
22%
12%
9%
15%
13%
7%
13%
8%
6%
8%
11%
6%
7%
-34.1%
-22.5%
-20.5%
-30.1%
-15.1%
-24.5%
Video Camera* % Change IPod* % Change Chit Fund Deposits % Change
Base: 6,207(CY), 6,281(PY)
47
India Online 2007
Chart 23: Current loan liabilities Current Year Ho me Lo an
P erso nal Lo an
Two - wheeler Lo an
60%
48%
46%
44%
44%
42%
43%
40%
26% 21% 20%
17%16%
21%
19% 14%
15%
11%
13%
22% 14%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
48
Online Financial News & Info
Net Usage Status Chart 24: Years of experience in using internet Current Year
Up to 1year
1-2 years
M o re than 2 years
100%
80%
80%
80% 72% 65%
64%
66%
60%
40%
20%
17% 19%
13%
20%
14%
18% 16%
15% 9%
7%
14%
12%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
3%
2%
Base: 6,207
Chart 12: Years of experience in using internet Change fro m P Y 20% 15% 10% 4% 6%
3%
2%
2%
0%
-1%
-2%-0.2% -10%
-2%
-5%
-2%
-1% -1%
-9% -13%
-20%
Base: 6,207(CY), 6,281(PY)
49
India Online 2007
Chart 25: Place of accessing internet Current Year
Ho me
P lace o f wo rk (o ffice / scho o l / co llege)
Cyber cafe
100%
80%
81%
80%
81%
83%
81%
82%
73% 70% 65%
60% 53%
54%
63% 54%
51%
52%
49%
46%
40%
40%
20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 13: Place of accessing internet Change fro m P Y 30% 25% 20%
19%
15%
0% -5%
19%
10% 10%
10% 5%
25%
24%
21%
20%
19%
10%
10%
6%
11% 4%
3%
1% -6%
-4%
-10%
Base: 6,207(CY), 6,281(PY)
50
Online Financial News & Info
Chart 26: Type of internet connection at home Current Year
Regular Dial Up
80%
B ro adband
Others
73%
71%
69%
65%
65%
68%
60%
40%
20%
18%
17%
14%
12%
10%
11%
16%
12%
18%
15%
10%
7% 0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 3,945
Chart 14: Type of internet connection at home Change fro m P Y 20%
18%
18%
13% 10% 6%
9%
9% 6%
4%
2% 0.1%
0%
-10%
-10% -12%
-10%
-10%
-7%
-7%
-6% -11%
-20%
Base: 3,945(CY), 4,388(PY)
51
India Online 2007
Chart 27: Type of internet connection at office Current Year
Regular Dial Up
B ro adband
Others
80%
65%
67%
65%
65%
64%
65%
60%
40%
20%
20%
17% 11%
4%
15%
12%
8%
6%
5%
4%
6%
10%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 5,118
Chart 15: Type of internet connection at office Change fro m P Y 15% 12% 10%
8%
7%
6%
5%
7% 5%
2% 1%
0% -2% -5% -10%
-8% -9%
-6%
-7% -9% -8%
-4%
-10% -12%
-15%
Base: 5,118(CY), 5,013(PY)
52
Online Financial News & Info
Chart 28: Service provider subscribed to at home Current Year
B SNL/Sancharnet
40%
A irtel/B harti 37%
35%
VSNL / Tata 38%
37%
35%
33% 30%
20% 17%
10%
17%
16%
17%
15%
14%
11%
10%
9%
9%
8%
6%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 3,945
Chart 16: Service provider subscribed to at home Change fro m P Y 10% 7%
7%
1% 0%
5%
5% 5%
5%
5% 1%
0.2%
-0.2%
-1% -3%
-5%
-5%
-4%
-5% -7%
-8%
-10% -15%
-14%
Base: 3,945(CY), 4,454(PY)
53
India Online 2007
Chart 29: Service provider subscribed to at office Current Year B SNL/Sancharnet
40%
A irtel/B harti
VSNL / Tata
30%
30%
29%
29%
27%
24% 23% 20%
20%
19%
17% 14%
15%
16%
17%
14%
12%
12% 10%
10%
9%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 5,118
Chart 17: Service provider subscribed to at office Change fro m P Y 15% 12% 10%
12% 6%
4%
5%
5% 3%
3%
5%
4% 2%
0% -3%
-3%
-5%
-4%
-7%
-9%
-10%
-9%
-7%
-15% -17% -20%
Base: 5,118(CY), 5,026(PY)
54
Online Financial News & Info
Net Usage Dynamics Chart 30: Frequency of accessing internet from home Current Year A t least o nce daily
Weekly, but no t daily
Less than o nce a week
100% 88%
85%
87%
86%
85%
82%
80%
60%
40%
20%
18% 12% 3%
0%
1%
M o neyco ntro l
13%
11%
11%
2%
1%
Go o gle
Yaho o
12% 2%
ICICI
2%
Rediff
A FU
Base: 3,817
Chart 18: Frequency of accessing internet from home Change fro m P Y 15% 12% 10% 6%
5%
5% 2%
4%
1%
-2% -2% -3%
1%
1%
0.0%
0% -5%
3%
-0.3%
-4%
-5%
-6%
-10% -15%
-13%
Base: 3,817(CY), 4,458(PY)
55
India Online 2007
Chart 31: Frequency of accessing internet from office Current Year A t least o nce daily
Weekly, but no t daily
Less than o nce a week
100% 92%
88%
89%
88%
87%
85%
80%
60%
40%
20% 10%
7% 1%
0%
M o neyco ntro l
4%
1% Go o gle
12%
11%
9%
1%
Yaho o
9% 2%
ICICI
Rediff
2% A FU
Base: 4,678
Chart 19: Frequency of accessing internet from office Change fro m P Y 3%
3% 2%
2%
2%
2%
2%
1%
1%
1%
1%
0.4% 0%
1%
0.3%
0.1%
-1% -1% -2%
-2%
-3%
-2%
-3% -3%
-3%
-4%
Base: 4,678(CY), 4,938(PY)
56
Online Financial News & Info
Chart 32: Time of the day accessing internet from home Current Year
Midnight to 9.00 AM
9.00 AM-6.00 PM
6.00 PM - 12.00 Midnight
58%
60%
50%
52%
49%
54%
52%
40%
22%
21%
9% 11%
20%
17%
20% 10%
16% 9%
11%
8%
5% 0% Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Base: 3,762
Chart 20: Time of the day accessing internet from home Change from PY 5% 2%
2%
2%
4% 1%
0% -1% -2% -5%
-4% -4%
-6%
-10%
-1%
-1%
-2% -5%
-6%
-7% -9% -12%
-15%
Base: 3,762(CY), 4,379(PY)
57
India Online 2007
Chart 33: Time of the day accessing internet from office Current Year
M idnight to 9.00 A M
9.00 A M -6.00 P M
6.00 P M - 12.00 M idnight
60% 56% 54% 49%
52%
52%
49%
40%
20%
17% 13%
11%
11%
8%
8%
5% 4% 0%
4%
M o neyco ntro l
Go o gle
3%
3%
2% Yaho o
ICICI
Rediff
A FU
Base: 4,687
Chart 21: Time of the day accessing internet from office Change fro m P Y 15% 11%
10% 6% 5% 0%
1%
1% -1%
-5% -10% -15%
4%
2%
-3%
-2%
-3%
-5% -8%
-10%
-1%
-0.5% -4%
-10%
-15%
-20%
Base: 4,687(CY), 4,927(PY)
58
Online Financial News & Info
Chart 34: Duration of PC usage from home Current Year
Light users
80%
M edium users
Heavy users
70% 64%
63%
64%
63%
60% 52%
40%
25% 23% 20%
19%
23%
11%
22%
19%
24%
17%
13%
15%
13%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 4,058
Chart 22: Duration of PC usage from home Change fro m P Y 10%
10%
5%
4% 2%
1%
3%
2% 1% 1%
-0.2%
0%
-1% -2%
2%
2%
-2%
-2%
-3% -5% -7% -10%
-10%
Base: 4,058(CY), 4,902(PY)
59
India Online 2007
Chart 35: Duration of internet usage from home Current Year Light users
50%
M edium users
Heavy users
46% 43% 40%
40% 36%
34%
34%
32%
39%
36%
36%
34%
33% 30%
30% 27%
28%
27% 23%
23% 20%
10%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 3,793
Chart 23: Duration of internet usage from home Change fro m P Y 20% 15% 12% 10% 5%
9% 5%
7%
5% 3%
3%
0%
8%
-2% -2%
-3%
-5% -10%
6%
4%
-4% -10%
-12%
-15%
-15%
-15%
-20%
Base: 3,793(CY), 4,347(PY)
60
Online Financial News & Info
Chart 36: Duration of PC usage from office Current Year
Light users
M edium users
Heavy users
60% 56%
56% 52%
52%
50%
45% 40% 34% 29% 25%
23%
23%
22%
20%
27%
25% 21%
18%
21%
22%
Rediff
A FU
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Base: 4,826
Chart 24: Duration of PC usage from office Change fro m P Y 6% 5% 4%
5% 3%
3% 3% 2%
2% 1%
1.3%
1% 0.0%
0.2%
0%
-1% -2% -4%
-2% -2% -3% -4%
-6%
-6%
-7%
-8%
Base: 4,826(CY), 5,123(PY)
61
India Online 2007
Chart 37: Duration of internet usage from office Current Year
Light users
M edium users
50%
40%
38%
37%
40%
39%
37%
36%
34% 30%
Heavy users 49%
37% 33%
31% 30%
28%
27%
26%
26% 26%
26%
20%
10%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 4,593
Chart 25: Duration of internet usage from office Change fro m P Y 15% 10%
10% 5%
6%
6%
4% 2%
3%
2%
1% 2%
3%
0.1%
0% -3% -5% -6% -10%
-2% -4% -6% -8% -10%
-15%
Base: 4,593(CY), 4,840(PY)
62
Online Financial News & Info
Chart 38: Time spent by internet users on watching TV Current Year
Light users
M edium users
Heavy users
50% 47%
46%
44% 44%
45%
40%
45% 43% 43%
42%
41%
40%
41%
30%
20% 14%
14%
12%
14%
13%
11%
10%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 5,556
Chart 26: Time spent by internet users on watching TV Change fro m P Y 15%
10%
10%
5%
5%
5%
4% 3% 1%
1% 0%
2% 0.4%
-1%
-5%
-1%
-2%
-3%
-4% -6%
-4%
-4%
-7% -10%
Base: 5,556(CY), 5,861(PY)
63
India Online 2007
Chart 39: Time spent by internet users on reading newspaper Current Year
Light users
M edium users
50%
48% 46%
40%
Heavy users
44% 43%
41%
45% 43%
44% 41%
41%
43%
42%
30%
20% 15%
13%
13%
14%
13%
11%
10%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 5,686
Chart 27: Time spent by internet users on reading newspaper Change fro m P Y 40% 31%
30% 20%
13%
13%
10%
29%
27%
23%
29% 12%
10%
12%
27% 12%
0% -10% -20% -30% -40% -50%
-36% -44%
-39%
-39%
-40%
-40%
Base: 5,686(CY), 5,999(PY)
64
Online Financial News & Info
Chart 40: Time spent by internet users on listening to radio Current Year
Light users
M edium users 80%
80% 76%
Heavy users
74%
72% 69%
67% 60%
40%
20%
22%
19%
16%
15%
15% 8%
7%
19%
18%
9%
9%
6%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 3,864
Chart 28: Time spent by internet users on listening to radio Change fro m P Y 15% 11%
11%
10% 5%
3% 2%
-5%
2% -0.2%
2%
0%
-1% -1% -5%
-2%
1%
1%
-2%
-4%
-5% -7%
-6%
-10%
Base: 3,864(CY), 4,003(PY)
65
India Online 2007
Preferred Net Activities Table 15: Popularity of various internet activities Activity
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Check financial info
100%
100%
100%
100%
100%
100%
% Change
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Emailing
98%
92%
94%
94%
96%
96%
% Change
4%
-3.6%
2%
-2.6%
-0.1%
0.2%
Check news
81%
97%
95%
80%
94%
90%
% Change
15%
47%
40%
32%
29%
30%
Job Search
78%
98%
96%
83%
92%
89%
% Change
24%
33%
41%
22%
41%
33%
Instant messaging
73%
96%
94%
76%
90%
85%
% Change
30%
47%
52%
34%
54%
43%
Check Sports
72%
94%
93%
74%
92%
84%
% Change
32%
50%
55%
33%
50%
43%
Music
65%
95%
95%
68%
86%
81%
% Change
14%
30%
38%
12%
32%
25%
Online games
63%
93%
94%
67%
85%
79%
% Change
31%
45%
46%
25%
45%
39%
Mobile contents (ring tones / games, etc.)*
57%
95%
93%
68%
86%
78%
Matrimonial search
55%
92%
91%
65%
85%
77%
% Change
37%
69%
65%
45%
66%
59%
Dating/Friendship
55%
93%
90%
69%
87%
77%
% Change
31%
58%
56%
35%
57%
47%
Educational / Learning material
56%
93%
90%
61%
84%
75%
-7.7%
24%
42%
3%
30%
16%
Astrology
55%
92%
89%
58%
84%
75%
% Change
22%
60%
48%
20%
43%
37%
Social networking / Communities*
58%
91%
90%
60%
82%
74%
Check real estate info
54%
92%
86%
57%
79%
71%
% Change
34%
74%
75%
36%
62%
54%
E-greetings
62%
62%
64%
58%
62%
63%
-3.2%
-11.6%
6%
-6.1%
6%
0.8%
% Change
% Change
% Change
% Change
66
Online Financial News & Info
Activity
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Chatting
59%
70%
67%
56%
54%
62%
7%
14%
11%
2%
5%
9%
% Change Search work related info
58%
50%
56%
57%
52%
56%
% Change
-7.9%
-14.0%
11%
-5.8%
5%
-1.2%
Buy online
57%
43%
46%
60%
48%
53%
% Change
17%
14%
7%
5%
13%
13%
Search for product information
58%
42%
42%
50%
50%
50%
% Change
10%
-11.1%
5%
1%
9%
5%
Screensavers/wallpapers
42%
48%
59%
41%
50%
48%
% Change
0.6%
-6.7%
4%
-13.5%
-2.9%
-3.3%
Check business/Financial news* % Change
69%
26%
33%
50%
42%
46%
Share pictures
42%
43%
52%
40%
37%
45%
% Change
-0.8%
5%
17%
-2.0%
11%
9%
Net banking
54%
28%
33%
54%
32%
41%
% Change
13%
8%
11%
-6.7%
7%
7%
Check health & lifestyle info
39%
27%
37%
37%
38%
36%
5%
-20.2%
-8.0%
4%
-3.4%
-3.1%
Check hobby related info
37%
31%
39%
33%
34%
36%
% Change
22%
18%
25%
20%
24%
23%
Business/professional networking
39%
30%
30%
42%
30%
35%
9%
14%
9%
18%
15%
13%
36%
34%
34%
36%
31%
34%
26%
35%
40%
30%
30%
34%
Check personal travel related info
39%
22%
26%
33%
30%
32%
% Change
10%
-4.4%
5%
6%
13%
8%
Check cinema content
28%
29%
33%
23%
29%
31%
5%
-3.4%
4%
-0.3%
-1.5%
3%
38%
22%
25%
38%
27%
31%
8%
9%
6%
4%
8%
9%
43%
18%
20%
35%
27%
31%
28%
28%
32%
31%
29%
29%
5%
-5.2%
6%
12%
7%
4%
29%
16%
23%
23%
27%
25%
48%
11%
16%
47%
14%
25%
4%
-5.6%
4%
-3.5%
4%
-2.1%
% Change
% Change Check / read blogs* % Change Movies* % Change
% Change Online bill payment % Change Buy other than travel products* % Change Look for Seminar/workshops % Change Check business travel related info* % Change Online stock trading % Change
67
India Online 2007
Activity Adult content % Change Net telephony % Change Comment on blog post*
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
20%
20%
27%
23%
21%
22%
3%
11%
14%
3%
3%
8%
17%
17%
16%
19%
17%
18%
5%
3%
3%
-0.7%
3%
4%
18%
17%
16%
18%
13%
17%
14%
17%
17%
14%
13%
16%
-30.3%
-37.2%
-45.6%
-47.3%
-48.5%
-41.7%
10%
12%
8%
8%
6%
9%
% Change Local language website usage % Change Have a blog site of own* % Change
Base: 6,207(CY), 6,281(PY)
68
Online Financial News & Info
Chart 41: Professional activities Current Year
Jo b Search
100%
98%
96%
Emailing - wo rk related 96%
83%
87% 85% 80%
78%
Instant messaging
94% 92%
83%
84%
89% 90%
89%87% 85%
76%
73%
60% `
40%
20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 29: Professional activities Change fro m P Y 60%
54% 52% 47%
40%
30%
41%
33%
34%
24%
22%
20%
0%
43%
41%
33%
-1%
-4% -8%
-4%
-3%
-11%
-20%
Base: 6,207(CY), 6,281(PY)
69
India Online 2007
Chart 42: Personal activities Current Year
Emailing - perso nal
100% 94%
Check Spo rts 94%
95% 93% 90%
89%
87% 80%
Check news
94% 97%
81%
92%
90%
90% 90%
84%
80%74%
72% 60%
40%
20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 30: Personal activities Change fro m P Y 60% 50% 47% 40%
55% 50%
32% 20%
0%
43%
40% 32%
33%
29%
30%
15% 1%
-1% -6%
2% -2%
-1%
-20%
Base: 6,207(CY), 6,281(PY)
70
Online Financial News & Info
Chart 43: Downloading activities Current Year M usic
Online games
100%
93% 95%
95%
M o bile co ntents (ring to nes/games)
94% 95% 93% 86%
85% 86%
79%
81%
80% 65%
63%
60%
78%
67% 68% 68% 57%
40%
20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 31: Downloading activities Change fro m P Y 80% 61% 60%
60% 48% 46%
45% 40%
31% 31%
39%
38% 30%
20% 14%
45%
45%
25%
32%
32%
25%
12%
0%
Base: 6,207(CY), 6,281(PY)
71
India Online 2007
Chart 44: E-commerce related activities Current Year 100%
Check financial info 100%
100%
Check real estate info 100%
100%
E-greetings 100%
100%
92% 86% 80%
79% 71% 62%
60%
64%
62%
62%
57% 58%
63%
54% 40%
20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 32: E-commerce related activities Change fro m P Y 80%
77% 74%
80%
75%
62%
60%
54%
67% 54%
47% 40%
36%
34%
20% 6%
6%
0% -3% -20%
1%
-6% -12%
Base: 6,207(CY), 6,280(PY)
72
Online Financial News & Info
Chart 45: Online shopping Current Year 80%
B uyers
No n-B uyers
63%
58%
60%
60%
57% 54%
53%
46% 40% 40%
47%
43%
42%
37%
20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 33: Online shopping Change fro m P Y 20% 16% 14% 10%
14%
12%
11%
3% 0% -3% -10%
-11% -14%
-12% -20%
-14%
-16%
Base: 6,207(CY), 6,281(PY)
73
India Online 2007
Chart 46: Response to online marketing stimulus Current Year
Clicked a banner ad
P articipated in an o nline co ntest
Clicked a spo nso red search ad
60% 56% 57% 51%
49% 49%
49%
50%
43% 41%
40%
51% 48%
44%
48% 42%
40% 38%
37% 33%
20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 5,088
Chart 34: Response to online marketing stimulus Change fro m P Y 30% 24% 20% 15% 10%
9%
6%
10%
11%
9%
12%
7% 2%
0%
-1% -5%
-10% -20%
-14%
-14%
-6% -12%
-10%
-21% -30%
Base: 5,088(CY), 5,814(PY)
74
Online Financial News & Info
Chart 47: Blogging activities Current Year 80%
Check/read blo gs
Co mment o n blo g po st
Have a blo g site o f o wn
No ne o f the abo ve
66%
63%
61%
60%
62%
61%
61%
40% 36%
20%
34%
18% 10%
36%
34%
17%
34% 31%
16%
12% 8%
18%
13%
8%
17% 9%
6%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
75
India Online 2007
Chart 48: Member of an online community Current Year
No t a member o f any o nline co mmunity
M ember o f an o nline co mmunity
80%
62%
60% 52%
54%
52% 48%
48%
54%
51% 49%
46%
46%
40%
38%
20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
76
Online Financial News & Info
Table 16: Membership by type of online community Membership
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Not a member of any online
52%
52%
49%
54%
62%
54%
Alumni & Schools
12%
6%
6%
8%
4%
7%
7%
9%
9%
6%
7%
7%
Computers & Internet Romance & Relationships
3%
4%
5%
8%
4%
5%
10%
3%
3%
4%
2%
4%
Music
1%
4%
5%
2%
2%
3%
Games
3%
2%
3%
2%
1%
3%
Schools & Education
2%
4%
2%
1%
2%
2%
Individuals
2%
2%
2%
7%
1%
2%
Arts & Entertainment
2%
2%
2%
2%
3%
2%
Business / Professional community
Base: 6,207
77
India Online 2007
Table 17: Most used local language websites (other than English) Language
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Hindi
22%
16%
17%
24%
22%
20%
Tamil
21%
12%
20%
4%
9%
16%
Telugu
18%
25%
8%
24%
11%
14%
Malayalam
7%
18%
10%
0.8%
13%
13%
12%
6%
8%
18%
20%
11%
Kannada
4%
16%
9%
11%
5%
9%
Bengali
8%
0.6%
6%
6%
5%
6%
Gujarati
5%
0.0%
8%
8%
2%
4%
Konkani
0.0%
0.0%
8%
0.0%
0.0%
1%
Urdu
0.0%
2%
0.0%
2%
1%
0.7%
Marathi
Base: 823
78
Online Financial News & Info
Table 18: Online activities desired in other languages Activity
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Email
56%
69%
70%
63%
68%
66%
Chatting
39%
59%
52%
45%
45%
49%
Entertainment
41%
50%
51%
46%
51%
49%
Online news
40%
37%
38%
40%
38%
39%
Search information
35%
38%
37%
38%
37%
37%
Online learning / education
31%
39%
34%
39%
34%
35%
Astrology
26%
25%
28%
27%
30%
28%
Online shopping
21%
23%
18%
25%
23%
23%
Travel related information
20%
18%
23%
21%
21%
21%
Matrimony
15%
15%
19%
17%
18%
18%
Blog
17%
13%
12%
15%
14%
15%
Not Interested
24%
14%
17%
18%
19%
18%
Base: 6,207
79
India Online 2007
Chart 49: Problems faced while surfing the internet Current Year
Slo w website o pening
Virus / spyware
Spam / junk mails
80%
65% 60%
59%
61%
55%
62%
60%
61%
55% 50%
48%
53% 55%
62% 54% 48%
53% 49%
43% 40%
20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
80
Online Financial News & Info
Table 19: Preferred websites - emailing Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Yahoo
47%
55%
71%
52%
29%
52%
% Change
28%
1%
9%
16%
8%
16%
Gmail
23%
26%
14%
23%
14%
21%
% Change Rediff % Change Hotmail % Change
2%
11%
7%
7%
9%
7%
20%
11%
8%
18%
52%
18%
-4.6%
-3.6%
-6.3%
-3.2%
-4.8%
-4.8%
6%
6%
4%
5%
3%
6%
-12.2%
-0.1%
-2.9%
-8.3%
2%
-5.8%
Sify
1%
0.3%
1%
0.7%
0.2%
1%
% Change
-2.0%
-1.7%
-3.9%
-1.9%
-4.7%
-2.8%
Indiatimes
1%
0.1%
0.2%
0.9%
0.1%
0.9%
% Change
-8.7%
-5.4%
-4.3%
-8.4%
-6.2%
-9.7%
0.9%
0.1%
3%
0.1%
0.4%
0.9%
0.4%
0.6%
0.3%
0.6%
0.4%
0.4%
-1.5%
0.2%
-0.4%
0.0%
-2.8%
-0.7%
0.2%
0.1%
0.0%
0.0%
0.2%
0.2%
0.0%
0.1%
0.0%
0.0%
0.1%
0.1%
Sancharnet/BSNL* % Change VSNL % Change Lycos* % Change AOL* % Change
Base: 6,207(CY), 6,281(PY)
81
India Online 2007
Chart 50: Multiple user shares of email websites Current Year
Yaho o
Gmail
Rediff
96%
100% 91%
89%
91%
89%
90%
80%
80% 67%
68%
68%
63%
60%
56%
60%
63%
57%
61%
58%
51% 40%
20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 35: Multiple user shares of email websites Change fro m P Y 35%
33%
31%
30% 25% 20%
23%
21%
22% 18%
15% 11% 11%
10% 5% 0%
0.1%
2%
3%
-5%
2%
-0.3%
3%
3%
5%
-1% -5%
-10%
Base: 6,207(CY), 6,281(PY)
82
Online Financial News & Info
Chart 51: Number of email accounts and average per capita email ids Current Year
One
Two
Three
40%
31%
30% 25%
27%
27%
26%
25% 24%
20%
25% 25%
24%
23%
19% 16% 13%
10%
12%
13%
12%
10%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 36: Number of email accounts and average per capita email ids Change fro m P Y 10% 5% 0%
1%
8% 2%
2%
3% 1% 1%
-1%
2%
0.1%
-1%
-5%
2% -3%
-4%
-6% -10% -15%
-13%
-14%
-20% -25%
-26%
-30%
Base: 6,207(CY), 6,281(PY)
83
India Online 2007
Most Used Websites Table 20: Top of mind unaided recall - all websites Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Google
38%
51%
22%
26%
19%
31%
% Change
18%
4%
11%
4%
3%
7%
Yahoo
27%
24%
49%
23%
17%
28%
% Change Rediff % Change Gmail*
6%
6%
-19.5%
-13.2%
-7.0%
-3.9%
12%
5%
6%
10%
43%
12%
-2.1%
-5.3%
1%
-1.3%
-5.0%
-3.1%
3%
3%
2%
10%
5%
3%
% Change Orkut
2%
3%
5%
0.8%
4%
3%
% Change
2%
0.0%
5%
0.5%
4%
3%
Hotmail
1%
3%
1%
2%
0.7%
2%
% Change
-12.3%
-1.5%
-0.2%
-1.8%
-1.9%
-3.1%
Indiatimes
1%
0.1%
0.5%
1%
2%
1%
% Change
-5.3%
-3.1%
-1.6%
-11.9%
-0.3%
-5.5%
4%
0.0%
0.0%
0.6%
0.0%
0.9%
% Change
-5.1%
-0.5%
0.0%
0.0%
0.0%
-0.5%
Funmaza*
0.0%
0.6%
0.0%
0.0%
0.0%
0.8%
0.0%
1%
0.3%
0.0%
0.1%
0.6%
-0.4%
1%
0.1%
-0.5%
-0.7%
0.0%
Moneycontrol
% Change Sify % Change
Base: 6,072(CY), 6,269(PY)
84
Online Financial News & Info
Table 21: Most used website - all websites Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Google
35%
51%
22%
30%
19%
31%
Yahoo
19%
22%
50%
23%
18%
26%
Rediff
10%
4%
6%
11%
45%
12%
Orkut
3%
6%
6%
8%
4%
5%
Gmail
4%
4%
2%
3%
5%
4%
0.8%
3%
1%
0.5%
0.3%
2%
Indiatimes
2%
0.0%
0.2%
2%
0.3%
1%
Moneycontrol
7%
0.0%
0.0%
0.7%
0.0%
1%
3%
0.0%
0.1%
0.9%
0.0%
0.8%
0.2%
0.9%
0.0%
0.1%
0.0%
0.7%
Hotmail
Wikipedia Sify
Base: 6,169
85
India Online 2007
Table 22: Info search (English) Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Google
84%
89%
41%
78%
53%
71%
Yahoo
6%
3%
52%
6%
8%
12%
English
1%
0.1%
1%
6%
0.2%
3%
Rediff
1%
0.6%
1%
1%
35%
3%
0.4%
3%
0.7%
0.5%
0.3%
1%
Wikipedia
2%
1%
2%
2%
0.6%
1%
Indiatimes
0.2%
0.0%
0.0%
1%
0.8%
0.7%
Dictionary
2%
0.1%
0.0%
0.9%
0.0%
0.6%
BBC
0.0%
0.0%
0.0%
0.0%
0.1%
0.6%
Sify
0.0%
0.0%
0.0%
0.0%
0.1%
0.6%
MSN
Base: 5,123
86
Online Financial News & Info
Table 23: Info search (local language) Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Google
68%
89%
79%
75%
84%
73%
Manoramaonline
0.6%
1%
5%
0.1%
0.6%
2%
Kerala
1%
0.9%
0.0%
1%
0.5%
2%
Guruji
3%
3%
0.0%
0.3%
2%
2%
Webduniya
2%
0.2%
0.2%
4%
1%
1%
Khoj
0.2%
0.0%
1%
0.4%
3%
1%
MSN
0.0%
3%
0.7%
0.0%
0.2%
1%
2%
0.5%
0.0%
2%
2%
0.9%
1%
0.0%
1%
0.9%
0.5%
0.8%
0.1%
0.0%
0.0%
1%
0.0%
0.5%
Eenadu Webulagam Chennaionline
Base: 2,890
87
India Online 2007
Table 24: Job search Website Naukri % Change
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
43%
20%
21%
46%
33%
36%
4%
-30.7%
-29.2%
-11.7%
-1.9%
-13.8%
30%
21%
31%
20%
20%
26%
% Change
9%
-1.5%
18%
6%
2%
8%
Timesjobs
17%
10%
8%
15%
12%
13%
% Change
5%
6%
-1.0%
10%
4%
6%
Monster
Google % Change Yahoo
4%
32%
3%
0.6%
3%
7%
0.6%
29%
0.2%
-0.9%
0.5%
5%
0.6%
2%
20%
0.1%
4%
4%
-0.6%
1%
16%
-2.6%
-12.7%
0.8%
0.1%
0.7%
3%
0.9%
20%
2%
% Change
-1.5%
-5.4%
-0.1%
-3.6%
15%
-1.0%
Indiatimes
0.7%
2%
3%
2%
2%
2%
% Change
-3.0%
-0.3%
2%
0.9%
2%
-0.1%
0.4%
4%
1%
0.1%
0.0%
1%
-1.4%
-1.7%
0.7%
-2.5%
-2.4%
-0.6%
% Change Rediff
Freshersworld % Change Jobsahead
1%
2%
0.8%
3%
0.6%
1%
% Change
-1.4%
-1.0%
-6.6%
-2.6%
-2.5%
-3.1%
0.1%
0.8%
1%
2%
0.6%
1%
-0.3%
0.6%
0.8%
1%
0.3%
0.1%
Jobs % Change
Base: 5,486(CY), 4,658(PY)
88
Online Financial News & Info
Table 25: Booking travel tickets Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
26%
6%
16%
19%
10%
16%
Makemytrip
27%
4%
7%
20%
7%
15%
% Change
21%
-4.1%
-4.8%
11%
-1.8%
6%
3%
69%
3%
3%
6%
13%
-3.5%
52%
0.5%
-7.5%
2%
7%
Yatra* % Change
Google % Change IRCTC % Change Yahoo
16%
4%
5%
23%
8%
12%
-35.2%
-50.6%
-28.2%
-9.8%
-25.7%
-28.2%
2%
3%
57%
2%
7%
10%
0.3%
0.8%
39%
-3.9%
-16.6%
2%
2%
1%
4%
4%
52%
6%
% Change
-2.0%
-2.5%
-3.0%
-5.7%
47%
-1.0%
Indiatimes
3%
2%
1%
4%
4%
3%
% Change
% Change Rediff
-4.3%
-0.7%
-2.8%
-2.1%
2%
-1.6%
Travel
4%
0.8%
0.0%
2%
0.2%
2%
% Change
3%
-0.5%
-1.4%
1%
-1.0%
1%
Travelguru
3%
0.0%
0.2%
6%
0.8%
2%
% Change
3%
0.0%
-0.2%
6%
0.4%
2%
Cleartrip*
3%
0.7%
0.4%
0.3%
0.6%
2%
% Change
Base: 5,106(CY), 3,040(PY)
89
India Online 2007
Table 26: Online shopping (other than travel tickets) Website Ebay % Change Rediff % Change
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
41%
11%
27%
46%
18%
30%
-7.1%
-30.4%
6%
1%
5%
-5.5%
25%
9%
16%
23%
68%
23%
-5.0%
-3.6%
4%
0.8%
-9.9%
-2.9%
Google
5%
61%
1%
0.4%
2%
11%
% Change
4%
29%
0.3%
-0.7%
1%
6%
Yahoo
3%
4%
49%
2%
2%
9%
% Change
-0.8%
0.0%
-5.2%
-1.8%
-1.3%
-1.3%
Indiatimes
13%
2%
2%
4%
2%
7%
% Change
2%
-1.4%
-2.4%
-8.6%
-0.1%
-6.1%
Futurebazaar*
6%
4%
3%
8%
3%
5%
Shopping
0.0%
0.7%
0.0%
4%
0.0%
2%
% Change
-0.3%
-0.6%
-0.2%
3%
-0.3%
0.8%
1%
1%
0.4%
1%
3%
2%
% Change
0.3%
-2.3%
-3.4%
0.2%
2%
0.0%
Indiaplaza
3%
0.0%
0.0%
3%
1%
1%
% Change
2%
0.0%
-0.3%
-5.1%
0.3%
-0.3%
MSN
0.0%
3%
0.0%
0.0%
0.1%
1%
% Change
0.0%
3%
-1.1%
0.0%
-0.1%
0.5%
% Change
Sify
Base: 5,098(CY), 5,054(PY)
90
Online Financial News & Info
Table 27: Online news Website Yahoo % Change
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
5%
10%
60%
8%
11%
14%
2%
4%
12%
5%
6%
4%
15%
4%
3%
13%
6%
12%
-7.8%
-1.0%
-0.1%
-0.2%
-4.3%
-0.5%
16%
3%
5%
9%
54%
11%
% Change
7%
-1.6%
1%
-1.0%
-6.9%
-1.6%
Google
6%
57%
5%
2%
3%
10%
% Change
4%
22%
-2.8%
-0.3%
0.6%
4%
NDTV % Change Rediff
Indiatimes
7%
2%
3%
8%
6%
6%
% Change
-8.9%
-27.9%
-6.3%
-4.4%
-0.2%
-10.8%
5%
2%
2%
9%
1%
5%
Aajtak % Change
0.7%
-0.4%
-2.0%
3%
-0.4%
2%
BBC
3%
1%
3%
11%
3%
4%
% Change
1%
-0.2%
1%
8%
3%
3%
Timesofindia
3%
1%
1%
4%
2%
3%
-3.3%
-0.7%
1%
-4.5%
0.0%
-1.7%
CNN
4%
0.9%
1%
3%
3%
3%
% Change
3%
0.8%
0.3%
2%
2%
2%
0.1%
4%
7%
2%
1%
3%
-13.5%
0.9%
4%
-3.3%
0.2%
-3.4%
% Change
MSN % Change
Base: 5,441(CY), 5,793(PY)
91
India Online 2007
Table 28: Online share trading Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
ICICI Direct
37%
17%
26%
73%
42%
35%
Sherkhan
22%
20%
20%
10%
30%
22%
Indiabulls
12%
0.0%
3%
2%
2%
7%
Kotaksecurities
6%
0.9%
1%
1%
0.8%
4%
Religare
1%
13%
2%
2%
0.0%
4%
5Paisa
3%
0.0%
13%
2%
1%
3%
BSE
1%
2%
0.3%
6%
9%
3%
Geojit
4%
0.0%
0.0%
0.7%
0.0%
3%
NSE
1%
3%
0.5%
0.1%
0.0%
2%
hdfcsec
2%
1%
0.0%
0.6%
11%
2%
Base: 1,271
92
Online Financial News & Info
Table 29: Real estate info Website Google Yahoo Magicbricks Realestates 99acres Rediff Indiaproperty Property Indiatimes Sify
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
5%
81%
8%
8%
11%
19%
3%
4%
69%
8%
13%
15%
32%
3%
4%
13%
4%
12%
5%
2%
3%
15%
4%
10%
16%
3%
3%
15%
2%
10%
3%
2%
5%
4%
54%
7%
11%
0.5%
2%
5%
3%
5%
9%
0.5%
0.4%
9%
0.4%
3%
1%
0.0%
0.8%
2%
1%
3%
0.0%
0.0%
0.0%
0.7%
3%
1%
Base: 4,367
93
India Online 2007
Table 30: Matrimonial search Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Bharatmatrimony
38%
14%
13%
32%
32%
25%
% Change
37%
14%
13%
32%
30%
25%
Shaadi
39%
16%
19%
35%
15%
28%
% Change
23%
-11.2%
-36.7%
-2.9%
-17.4%
-0.8%
1%
43%
1%
1%
0.8%
8%
0.2%
43%
1%
1%
0.8%
7%
Jeevansaathi
5%
6%
4%
3%
2%
5%
% Change
5%
6%
3%
2%
2%
3%
Google % Change
Yahoo % Change
0.1%
3%
40%
3%
3%
7%
-0.7%
2%
34%
2%
-14.0%
3%
2%
4%
3%
3%
5%
5%
0.4%
1%
2%
3%
36%
4%
-2.6%
-5.0%
-1.0%
0.0%
24%
0.3%
5%
2%
4%
4%
0.7%
3%
4%
0.2%
2%
2%
0.9%
3%
Matrimony* % Change Rediff % Change Tamilmatrimony* % Change Simplymarry* % Change Matrimonial
0.1%
2%
4%
0.9%
0.5%
2%
% Change
-1.2%
-5.5%
2%
-0.9%
-0.7%
-0.7%
Base: 4,723(CY), 3,011(PY)
94
Online Financial News & Info
Table 31: Dating/friendship search Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Orkut
40%
17%
22%
40%
16%
27%
% Change
36%
16%
21%
33%
11%
23%
Yahoo
19%
17%
62%
15%
19%
25%
% Change
-20.3%
-19.9%
23%
-21.1%
-18.8%
-9.2%
Google
7%
49%
0.7%
5%
5%
11%
% Change
6%
30%
-2.1%
4%
-1.4%
7%
Rediff % Change
5%
2%
4%
9%
46%
8%
-17.2%
-5.2%
-5.8%
-1.5%
34%
-2.6%
Fropper
5%
1%
2%
3%
0.9%
3%
-1.2%
-2.6%
-4.2%
-0.3%
-4.5%
-2.4%
0.9%
0.6%
0.0%
5%
3%
3%
% Change
-0.3%
-0.7%
-1.4%
3%
2%
0.5%
Indiatimes
3%
0.2%
0.3%
3%
2%
2%
% Change
-4.2%
-4.5%
-7.3%
-3.2%
-1.5%
-5.3%
0.4%
0.0%
0.1%
0.7%
0.5%
2%
-0.8%
0.0%
0.0%
-0.7%
-0.3%
0.9%
2%
0.6%
0.8%
2%
0.9%
2%
-1.7%
-2.1%
0.3%
-2.7%
-5.0%
-2.2%
% Change Date
Friends % Change Friendfinder % Change Adultfriendfinder
2%
0.6%
0.2%
2%
0.5%
2%
% Change
2%
-0.8%
-1.7%
0.0%
-0.6%
0.0%
Base: 4,700(CY), 2,682(PY)
95
India Online 2007
Table 32: Social networking/communities Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Orkut
70%
87%
24%
55%
64%
56%
Yahoo
11%
4%
66%
10%
22%
20%
1%
3%
1%
2%
0.5%
2%
Friends
0.5%
0.0%
0.0%
5%
0.0%
2%
Communities
0.1%
0.5%
0.0%
0.2%
0.1%
1%
Hi5
0.2%
0.3%
1%
3%
2%
0.8%
MSN
Myspace Fropper Linkedin Tagged
1%
0.6%
0.0%
0.0%
0.0%
0.8%
0.5%
0.0%
0.1%
0.2%
0.1%
0.4%
2%
0.0%
0.5%
0.0%
0.4%
0.4%
0.1%
0.3%
0.6%
0.0%
0.0%
0.3%
Base: 3,700
96
Online Financial News & Info
Table 33: Online gaming Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
17%
8%
53%
19%
16%
20%
-19.4%
-3.5%
-25.9%
-2.3%
-1.9%
-10.3%
26%
12%
10%
18%
11%
15%
Google
6%
51%
2%
2%
5%
11%
% Change
5%
-18.7%
0.6%
-2.7%
-0.4%
-1.7%
Yahoo % Change Zapak* % Change
Games % Change Rediff
5%
5%
2%
11%
0.7%
7%
0.4%
0.0%
-0.8%
-0.3%
-0.7%
-0.1%
3%
0.6%
3%
3%
39%
4%
-1.2%
-1.0%
1%
-0.1%
-22.5%
-4.9%
10%
0.3%
7%
2%
1%
4%
% Change
7%
0.3%
7%
-0.2%
1%
2%
Miniclip
4%
4%
2%
4%
2%
3%
% Change
1%
3%
0.9%
2%
1%
1%
Indiagames*
4%
0.8%
2%
3%
0.7%
3%
2%
2%
0.5%
4%
1%
2%
-0.4%
2%
0.5%
4%
0.7%
2%
% Change Contest2Win
% Change Onlinegames % Change Indiatimes
2%
0.2%
0.5%
2%
1%
2%
% Change
-4.7%
-1.1%
-0.8%
-6.9%
-1.5%
-5.8%
Base: 4,722(CY), 4,166(PY)
97
India Online 2007
Table 34: Download mobile content Website Yahoo % Change Rediff % Change
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
7%
8%
56%
12%
8%
15%
-18.9%
1%
-17.3%
-2.9%
-0.7%
-8.4%
18%
5%
7%
12%
53%
13%
-10.8%
-4.6%
-3.4%
-12.9%
-10.8%
-8.6%
Google
4%
60%
5%
4%
4%
12%
% Change
2%
-9.4%
4%
2%
-4.1%
-0.7%
Indiatimes
8%
7%
3%
9%
3%
8%
% Change
-9.1%
-0.2%
-0.6%
-6.9%
-3.5%
-7.2%
Nokia
11%
3%
4%
11%
4%
8%
% Change
6%
3%
3%
7%
2%
5%
Mobile9*
3%
1%
1%
2%
3%
3%
Ringtones
5%
0.1%
1%
2%
1%
3%
% Change
5%
-0.6%
-0.1%
0.8%
0.8%
0.8%
Airtel
3%
2%
1%
4%
2%
3%
% Change
1%
0.1%
0.8%
2%
1%
1%
Hutch
2%
2%
0.4%
1%
0.6%
3%
% Change
2%
2%
0.3%
-0.5%
-0.5%
2%
Funmaza
4%
1%
1%
3%
3%
2%
% Change
3%
1%
1%
1%
3%
1%
% Change
Base: 4,779(CY), 4,106(PY)
98
Online Financial News & Info
Table 35: Preferred instant messaging applications Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Yahoo
66%
40%
84%
62%
42%
60%
Google Talk
13%
47%
7%
11%
7%
15%
Rediffbol
8%
3%
4%
11%
46%
11%
MSN
5%
5%
2%
6%
1%
6%
Orkut
2%
1%
1%
4%
2%
2%
Meebo
1%
3%
1%
2%
1%
2%
Skype
1%
0.2%
0.0%
0.3%
0.5%
0.7%
Indiatimes
0.1%
0.0%
0.0%
1%
0.1%
0.6%
AIM
0.4%
0.2%
0.0%
0.0%
0.1%
0.4%
3%
1%
0.7%
2%
0.3%
4%
Others
Base: 5,123
99
India Online 2007
Table 36: Download music Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Raaga
27%
13%
12%
21%
12%
20%
% Change
14%
6%
-0.8%
8%
2%
7%
7%
4%
47%
11%
11%
13%
-1.3%
-3.4%
-10.9%
5%
1%
-4.2%
1%
49%
5%
2%
5%
10%
0.3%
-11.9%
4%
-1.1%
4%
-0.4%
2%
2%
1%
5%
0.9%
5%
0.7%
2%
0.3%
-0.3%
0.3%
2%
Yahoo % Change Google % Change Music % Change Rediff
2%
0.6%
3%
3%
36%
4%
-1.5%
-1.9%
-0.3%
0.0%
-20.9%
-4.6%
Musicindiaonline
7%
2%
0.7%
4%
3%
4%
% Change
2%
1%
-3.8%
-10.9%
3%
-1.1%
Cooltoad
6%
3%
2%
4%
4%
4%
0.1%
-0.3%
1%
-8.6%
3%
-1.2%
2%
1%
0.6%
2%
2%
2%
-6.1%
-0.8%
-0.9%
-3.2%
0.8%
-0.9%
% Change
% Change Mp3 % Change Mtv
3%
0.6%
1%
1%
0.4%
2%
% Change
-2.9%
-1.8%
1%
-1.0%
0.1%
0.0%
Tamilsongs
0.6%
0.2%
2%
0.7%
0.4%
2%
% Change
0.6%
0.0%
2%
0.6%
0.1%
1%
Base: 4,866(CY), 4,426(PY)
100
Online Financial News & Info
Table 37: Sports content Website Espnstarsports*
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
35%
15%
17%
30%
16%
28%
7%
6%
55%
9%
10%
14%
% Change Yahoo % Change
1%
0.3%
-11.5%
5%
4%
-0.3%
23%
3%
4%
17%
6%
11%
% Change
7%
0.8%
2%
9%
3%
4%
Google
3%
55%
3%
3%
5%
10%
% Change
3%
-1.4%
1%
2%
3%
2%
Cricinfo
Rediff
11%
3%
5%
10%
46%
9%
-4.3%
-4.0%
0.4%
0.5%
-18.8%
-5.3%
Sports
0.9%
3%
1%
3%
3%
5%
% Change
0.2%
2%
0.9%
0.5%
2%
3%
Indiatimes
2%
0.8%
1%
3%
4%
3%
% Change
-3.1%
-1.0%
-2.6%
0.7%
0.9%
-4.3%
1%
0.9%
0.4%
1%
0.5%
2%
-1.8%
-2.4%
-0.1%
-2.7%
-0.5%
-0.5%
% Change
NDTV % Change Sify % Change
2%
0.8%
1%
1%
2%
2%
0.1%
-0.2%
0.4%
-1.1%
-3.0%
-2.6%
Tensports
2%
2%
0.7%
2%
0.9%
2%
% Change
-0.9%
-1.3%
-0.4%
-1.2%
-0.2%
-1.7%
Base: 4,991(CY), 4,814(PY)
101
India Online 2007
Table 38: Cinema content Website Yahoo % Change
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
9%
1%
57%
8%
11%
13%
-0.5%
-4.8%
-5.5%
3%
-5.2%
-2.6%
Google
4%
58%
2%
3%
5%
11%
% Change
3%
-4.1%
1%
0.0%
4%
2%
Bollywood
7%
1%
2%
6%
2%
5%
% Change
0.3%
0.9%
-0.2%
-2.3%
-3.3%
0.3%
9%
4%
2%
5%
2%
5%
0.6%
4%
1%
-0.3%
2%
1%
PVR Cinemas % Change Indiafm % Change Rediff % Change Cinema % Change
6%
1%
4%
5%
3%
4%
-4.4%
-3.1%
3%
-3.9%
2%
-1.0%
4%
2%
2%
5%
43%
6%
-20.5%
-1.2%
0.0%
1%
-20.8%
-6.7%
3%
0.2%
2%
5%
3%
4%
-0.6%
-2.2%
0.4%
3%
3%
0.2%
Santabanta
3%
0.7%
4%
0.6%
3%
2%
% Change
1%
0.3%
3%
-16.4%
2%
-0.9%
Indiatimes
4%
0.3%
2%
4%
2%
3%
% Change
-2.3%
-1.7%
-1.0%
-2.4%
0.0%
-4.7%
2%
1%
3%
2%
2%
4%
0.8%
-0.3%
2%
1%
2%
3%
Movies % Change
Base: 4,771(CY), 4,090(PY)
102
Online Financial News & Info
Table 39: Most used local language websites (other than English) Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
9%
42%
10%
12%
8%
15%
Yahoo
4%
2%
46%
0.0%
7%
10%
Eeandu
16%
4%
0.9%
24%
8%
8%
Malayalamanorama
Google
0.6%
7%
9%
2%
8%
7%
Thinamalar
6%
5%
1%
0.0%
4%
5%
Webduniya
4%
2%
2%
4%
8%
4%
Keralakaumudi
0.0%
7%
0.0%
0.0%
0.0%
4%
Marathiworld
7%
2%
4%
8%
3%
3%
Webulagam
4%
5%
7%
0.2%
0.7%
3%
Esakal
4%
1%
2%
8%
2%
3%
Base: 823
103
India Online 2007
Table 40: Preferred blog sites Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
25%
61%
9%
9%
12%
23%
Yahoo
5%
12%
37%
19%
17%
19%
Rediff
11%
10%
3%
13%
40%
11%
Blogger
22%
1%
9%
13%
5%
10%
Blogspot
10%
3%
3%
14%
4%
10%
Ibibo
15%
4%
8%
15%
16%
9%
Tagged
0.0%
0.0%
22%
0.0%
0.0%
3%
Hi5
0.0%
2%
3%
0.3%
0.0%
2%
2%
2%
0.2%
4%
3%
2%
0.7%
1%
0.0%
8%
1%
2%
Google
Indiatimes Debonairblog
Base: 1,265
104
Online Financial News & Info
Table 41: Preferred astrology website Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Yahoo
13%
6%
72%
20%
17%
22%
Astrology
22%
11%
6%
25%
3%
17%
3%
65%
4%
6%
6%
14%
Rediff
14%
4%
6%
10%
55%
10%
Indiatimes astrospeak
13%
2%
0.8%
7%
6%
7%
Sify
4%
0.6%
0.6%
3%
2%
3%
MSN
4%
4%
0.7%
2%
2%
3%
Sarafreder
3%
0.6%
0.7%
1%
0.1%
2%
Horoscope
0.2%
0.3%
0.0%
0.8%
0.1%
2%
3%
0.4%
0.5%
2%
0.4%
2%
Google
Astrolife
Base: 4,597
105
India Online 2007
Table 42: Preferred online learning / education website Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Google
27%
78%
21%
24%
21%
32%
Yahoo
5%
2%
58%
5%
9%
13%
Rediff
3%
1%
2%
4%
45%
6%
Wikipedia
8%
1%
3%
10%
5%
5%
Education
4%
0.2%
0.7%
9%
0.2%
4%
Indiatimes
2%
0.0%
1%
1%
0.5%
2%
W3schools
3%
3%
0.7%
2%
0.6%
2%
Onlinelearning
0.5%
0.0%
0.9%
2%
0.0%
2%
MSN
0.1%
3%
0.7%
0.3%
0.9%
1%
1%
0.0%
0.6%
4%
0.5%
1%
IGNOU
Base: 4,482
106
Online Financial News & Info
Most Used Offline Media Brands Table 43: Favorite TV channels TV Channel Star Plus
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
10%
7%
14%
12%
13%
12%
% Change
4%
-5.1%
6%
-4.9%
2%
0.7%
Discovery
8%
7%
7%
9%
7%
7%
% Change
3%
-2.6%
2%
5%
1%
0.3%
NDTV
6%
3%
3%
5%
4%
6%
% Change
-0.8%
2%
-1.3%
-0.8%
2%
1%
Aajtak
5%
2%
0.7%
10%
6%
5%
% Change
3%
-1.5%
-4.6%
4%
2%
0.3%
Sun TV
2%
6%
5%
4%
5%
5%
% Change
0.6%
3%
-5.2%
1%
3%
0.3%
Moneycontrol
17%
0.9%
0.9%
5%
0.6%
5%
% Change
4%
0.2%
0.0%
-6.2%
-0.2%
-0.3%
HBO
3%
5%
4%
4%
2%
4%
-3.8%
2%
2%
1%
-0.9%
0.2%
2%
4%
4%
2%
4%
4%
0.1%
-0.4%
-1.5%
-1.4%
0.8%
0.0%
2%
6%
5%
2%
3%
3%
0.2%
-1.3%
4%
0.3%
-1.0%
0.5%
% Change Sony % Change M TV % Change Star Movies
3%
3%
2%
3%
3%
3%
% Change
2%
-0.4%
0.4%
0.7%
-1.5%
0.5%
Base: 5,614(CY), 5,726(PY)
107
India Online 2007
Table 44: Favorite newspapers Newspaper
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
35%
34%
29%
35%
38%
34%
% Change
-4.2%
-6.2%
-1.4%
-10.8%
-0.1%
-3.6%
The Hindu
15%
25%
17%
21%
16%
18%
% Change
5%
16%
-2.3%
11%
6%
5%
The Hindustan Times
5%
4%
8%
4%
6%
6%
% Change
1%
-5.8%
4%
-2.5%
-3.1%
-1.8%
2%
7%
4%
2%
4%
4%
-1.2%
6%
3%
2%
4%
3%
10%
1%
0.9%
3%
2%
3%
2%
0.7%
0.1%
0.1%
0.8%
0.3%
0.5%
3%
2%
2%
2%
3%
-1.1%
3%
-1.8%
2%
-0.6%
0.8%
2%
2%
2%
4%
1%
3%
The Times of India
Deccan Chronicle % Change The Economic Times % Change Eenadu % Change The Telegraph % Change
-0.2%
0.2%
-2.5%
1%
0.0%
0.3%
Dainik Bhaskar
4%
1%
2%
5%
4%
3%
% Change
2%
-0.6%
1%
2%
2%
0.7%
Indian Express
2%
0.5%
3%
1%
2%
2%
% Change
1%
-3.5%
-0.9%
-0.9%
-2.5%
-0.5%
1%
2%
4%
0.3%
0.3%
2%
0.5%
-1.5%
2%
0.3%
-1.5%
0.4%
Malyalam Manorama % Change
Base: 5,606(CY), 5,435(PY)
108
Online Financial News & Info
Table 45: Favorite magazines Magazine
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
India Today
28%
20%
25%
27%
29%
25%
% Change
3%
-3.7%
-4.2%
-8.9%
-3.8%
-4.8%
The Week
4%
7%
5%
5%
6%
6%
% Change
2%
3%
-0.5%
0.8%
2%
2%
Reader's Digest
4%
5%
5%
9%
9%
5%
-1.0%
-0.6%
-0.7%
3%
1%
-0.7%
% Change Outlook % Change
6%
2%
1%
4%
4%
5%
-1.4%
0.7%
-3.1%
-4.1%
-0.9%
-1.2%
Sports Star % Change
2%
7%
4%
3%
3%
4%
0.8%
4%
1%
0.2%
-2.2%
2%
3%
4%
7%
2%
3%
3%
-4.4%
2%
3%
0.7%
-0.6%
-0.8%
7%
2%
0.6%
4%
0.7%
3%
-0.6%
0.6%
-0.6%
0.4%
-0.3%
0.5%
5%
0.5%
0.3%
0.9%
2%
3%
0.6%
-0.2%
-0.2%
-1.0%
0.5%
0.2%
Femina % Change Business World % Change Business Today % Change Digit % Change
2%
2%
2%
7%
4%
2%
0.0%
-0.3%
0.3%
5%
1%
0.0%
Film Fare
0.9%
2%
5%
0.2%
2%
2%
% Change
-1.7%
0.2%
0.3%
-1.6%
0.3%
0.0%
Base: 4,968(CY), 5,040(PY)
109
India Online 2007
Table 46: Favorite radio channels Radio Channel
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
40%
30%
37%
46%
34%
39%
8%
-2.7%
15%
18%
7%
10%
10%
14%
12%
14%
11%
12%
Radio Mirchi % Change Red FM % Change
3%
9%
3%
7%
2%
5%
10%
12%
8%
11%
12%
11%
-1.3%
3%
-4.4%
1%
-1.8%
-1.0%
Radio City
12%
10%
10%
8%
10%
10%
% Change
-4.8%
1%
-1.4%
-1.2%
0.9%
-1.4%
Suryan FM
4%
9%
10%
2%
6%
7%
% Change
3%
6%
8%
-0.2%
5%
5%
Big FM*
9%
2%
4%
9%
9%
6%
4%
11%
7%
3%
6%
5%
AIR % Change
% Change AIR FM GOLD % Change
-20.9%
-26.8%
-28.9%
-22.8%
-21.1%
-24.3%
AIR FM RAINBOW
4%
5%
4%
0.9%
5%
3%
% Change
1%
4%
4%
-0.9%
4%
2%
Fever FM*
3%
2%
2%
3%
1%
2%
% Change BBC % Change
0.4%
1%
3%
2%
2%
1%
-0.8%
-0.6%
0.0%
1%
-1.1%
-0.7%
Base: 3,900(CY), 4,762(PY)
110
Online Financial News & Info
Offline Brands Recalled Table 47: TOM recall for brands TOM Brand
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
11%
6%
7%
5%
6%
8%
% Change
4%
2%
2%
-1.7%
0.0%
2%
Nokia
6%
6%
8%
7%
9%
7%
% Change
2%
-3.3%
4%
0.9%
4%
3%
Tata
4%
6%
5%
6%
7%
5%
-4.1%
0.5%
-7.8%
-9.0%
1%
-4.1%
4%
6%
4%
3%
5%
4%
-0.7%
3%
-0.4%
-0.2%
2%
0.4%
Sony
% Change LG % Change Reliance % Change Colgate % Change HLL % Change
5%
2%
4%
5%
3%
4%
-1.9%
-3.0%
1%
2%
0.7%
0.1%
4%
0.9%
0.6%
6%
2%
3%
0.3%
0.2%
-1.2%
4%
-1.5%
0.1%
2%
0.3%
2%
2%
4%
3%
0.8%
-2.3%
0.4%
-0.3%
2%
1%
Nike
2%
3%
3%
2%
2%
3%
% Change
1%
-4.0%
0.6%
-0.9%
0.7%
0.1%
Samsung % Change Pepsi % Change
3%
2%
2%
3%
2%
2%
0.1%
0.4%
0.1%
2%
-0.4%
-0.1%
1%
3%
1%
1%
2%
2%
-1.8%
1%
-0.6%
-1.2%
0.9%
0.0%
Base: 6,038(CY), 6,258(PY)
111
Segment Wise Detailed Tables
112
Table 1: Gender breakup Gender
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Male
89%
83%
81%
90%
82%
86%
Female
11%
18%
19%
10%
18%
14%
Table 2: Age group distribution Age Group
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
807
801
745
428
385
6,207
13-18 yrs
3%
11%
14%
2%
7%
7%
19-24 yrs
22%
45%
35%
29%
29%
32%
25-35 yrs
48%
35%
33%
45%
44%
39%
36-45 yrs
16%
7%
9%
14%
13%
13%
46-55 yrs
9%
2%
8%
7%
6%
6%
Above 55 yrs
3%
0.7%
2%
4%
2%
3%
Sample Base
113
Table 3: City class - by population size City Class
Moneycontrol
Google
Yahoo
Sample Base
807
801
745
Up to 1 Lakh
7%
9%
12%
1-5 Lakhs
16%
13%
15%
5-10 Lakhs
23%
35%
Above 10 Lakhs
54%
43%
ICICI
Rediff
AFU
428
385
6,207
11%
15%
10%
16%
17%
15%
31%
24%
23%
27%
42%
49%
45%
47%
Table 4: City class - by market size City Class
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Metro
45%
37%
37%
40%
33%
40%
Urban uptowns
14%
12%
11%
18%
17%
14%
Emerging Towns
12%
21%
17%
11%
13%
15%
Others
30%
29%
35%
32%
37%
32%
114
Table 5: City wise distribution Cities
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Delhi
11%
12%
9%
11%
11%
12%
Mumbai
16%
9%
9%
17%
12%
11%
Bangalore
6%
7%
7%
5%
6%
7%
Hyderabad
6%
8%
5%
5%
5%
6%
Chennai
5%
4%
5%
3%
3%
5%
Kolkata
4%
2%
3%
3%
2%
3%
Pune
4%
2%
2%
2%
3%
3%
Ahmadabad
4%
0.4%
2%
3%
0.6%
2%
Lucknow
2%
2%
1%
1%
1%
1%
0.5%
1%
2%
0.0%
0.6%
1%
1%
1%
1%
0.5%
1%
1%
0.1%
2%
0.6%
1%
0.4%
0.8%
Jaipur
2%
0.4%
0.8%
0.5%
0.8%
0.8%
Indore
0.9%
0.7%
0.8%
2%
0.6%
0.8%
Coimbatore Nagpur Visakhapatanam
Surat
1%
0.3%
0.8%
1%
0.0%
0.8%
Chandigarh
0.5%
0.9%
0.6%
0.5%
0.7%
0.7%
Vadodara
0.4%
0.4%
0.6%
0.9%
0.7%
0.7%
Bhopal
0.7%
0.6%
0.2%
0.5%
0.5%
0.6%
Faridabad
0.5%
0.4%
0.5%
0.5%
0.5%
0.6%
Ludhiana
0.5%
0.4%
0.5%
0.7%
0.5%
0.6%
Patna
0.5%
0.4%
0.3%
0.9%
0.7%
0.6%
Thiruvanathapuram
0.5%
1%
2%
0.5%
0.1%
0.6%
Kochi
0.4%
0.3%
0.0%
0.7%
0.6%
0.5%
Vijayavada
0.3%
0.7%
0.2%
0.2%
0.6%
0.5%
Mysore
0.8%
0.4%
0.6%
0.5%
0.1%
0.5%
Bhubaneswar
0.3%
0.6%
0.6%
0.2%
0.7%
0.4%
Madurai
0.7%
0.4%
0.5%
0.0%
0.2%
0.4%
Nashik
0.7%
0.1%
0.5%
0.2%
0.6%
0.4%
Rajkot
0.5%
0.1%
0.2%
0.5%
0.0%
0.4%
kanpur
0.3%
0.6%
0.2%
0.0%
0.4%
0.3%
Agra
0.3%
0.4%
0.2%
0.0%
0.4%
0.3%
Dehradun
0.5%
0.1%
0.6%
0.2%
0.2%
0.3%
Meerut
0.3%
0.3%
0.2%
0.0%
0.2%
0.3%
Tiruchirapalli
0.7%
0.0%
0.2%
0.2%
0.2%
0.3%
Mangalore
0.7%
0.0%
0.2%
0.0%
0.1%
0.3%
Allahabad
0.1%
0.1%
0.2%
0.2%
0.4%
0.2%
Cuttack
0.4%
0.1%
0.3%
0.2%
0.5%
0.2%
Amritsar
0.8%
0.3%
0.2%
0.0%
0.0%
0.2%
Aurangabad
0.1%
0.3%
0.2%
0.5%
0.4%
0.2%
Goa
0.0%
0.0%
0.0%
0.2%
0.6%
0.2%
Guwahati
0.1%
0.0%
0.5%
0.0%
0.2%
0.2%
Ranchi
0.0%
0.4%
0.6%
0.5%
0.2%
0.2%
Jabalpur
0.3%
0.1%
0.2%
0.2%
0.2%
0.2%
115
Cities
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Jodhpur
0.5%
0.1%
0.3%
0.0%
0.0%
0.2%
Raipur
0.1%
0.1%
0.2%
0.2%
0.1%
0.2%
Solapur
0.0%
0.3%
0.5%
0.0%
0.2%
0.2%
Varanasi
0.1%
0.0%
0.3%
0.5%
0.0%
0.1%
Dhanbad
0.0%
0.0%
0.3%
0.2%
0.0%
0.1%
Assansol
0.1%
0.0%
0.0%
0.0%
0.2%
0.0%
Others from North India
7%
10%
9%
10%
10%
8%
Others from South India
8%
16%
17%
9%
16%
14%
Others from East India
4%
5%
6%
4%
8%
5%
Others from West India
7%
4%
6%
11%
7%
6%
Table 6: Region-wise break-ups Region
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
North
21%
21%
20%
23%
23%
21%
East
10%
9%
14%
7%
12%
11%
South
36%
51%
44%
31%
35%
42%
West
33%
19%
23%
39%
30%
26%
116
Table 7: Preferred language of reading Language
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
English
53%
43%
37%
47%
39%
45%
Hindi
18%
15%
16%
17%
18%
16%
Telugu
4%
11%
5%
7%
7%
7%
Tamil
4%
7%
8%
2%
6%
6%
Marathi
5%
3%
5%
6%
8%
5%
Kannada
4%
4%
6%
2%
3%
4%
0.9%
5%
7%
4%
3%
4%
6%
1%
3%
9%
2%
4%
Malayalam Gujarati Bengali
2%
2%
4%
3%
3%
3%
0.6%
4%
2%
0.8%
4%
2%
1%
2%
2%
1%
2%
1%
Urdu
0.2%
1%
1%
1%
1%
0.9%
Awadhi
0.3%
0.8%
0.8%
0.2%
0.7%
0.8%
Assamese
0.2%
0.0%
3%
0.1%
0.3%
0.5%
Marwari
0.7%
0.1%
0.3%
0.8%
0.1%
0.5%
Konkani
0.3%
0.1%
0.2%
0.0%
0.6%
0.3%
Sindhi
0.1%
0.4%
0.3%
0.2%
0.1%
0.3%
Bhojpuri
0.2%
0.2%
0.1%
0.3%
0.6%
0.2%
Tulu
0.0%
0.0%
0.0%
0.2%
0.0%
0.2%
Haryanvi
0.0%
0.3%
0.0%
0.0%
0.1%
0.1%
Kashmiri
0.0%
0.1%
0.0%
0.1%
0.2%
0.1%
Maithili
0.2%
0.1%
0.1%
0.0%
0.1%
0.1%
Manipuri
0.0%
0.2%
0.1%
0.0%
0.0%
0.1%
Nepali
0.0%
0.1%
0.0%
0.0%
0.0%
0.1%
Chhattisgarhi
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Sanskrit
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Bodo
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Bundeli
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Dogri
0.0%
0.2%
0.0%
0.0%
0.0%
0.0%
Kanauji
0.1%
0.0%
0.0%
0.0%
0.0%
0.0%
Kurchi
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Magahi
0.0%
0.0%
0.1%
0.0%
0.0%
0.0%
Santhali
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Others
0.0%
0.6%
0.3%
0.0%
0.5%
0.6%
Rediff
AFU
Oriya Punjabi
Table 8: Socio economic classification SEC
Moneycontrol
Google
Yahoo
ICICI
Sample Base
807
801
745
428
385
6,207
SEC A
39%
20%
21%
36%
26%
29%
SEC B
34%
27%
30%
35%
35%
32%
SEC C
20%
32%
23%
19%
22%
22%
SEC D
5%
14%
17%
7%
11%
12%
SEC E
2%
8%
9%
3%
6%
5%
117
Table 9: Highest educational qualification Education
Moneycontrol
Sample Base
Google
Yahoo
ICICI
Rediff
AFU
807
801
745
428
385
6,207
5%
11%
17%
7%
11%
10%
College but not Graduate
13%
27%
26%
19%
18%
21%
Graduate & above - general stream
41%
35%
38%
41%
46%
40%
Graduate & above - professional stream
42%
27%
19%
34%
24%
30%
Up to SSC/HSC
Table 10: Occupational break up Occupation
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Unemployed
24%
41%
45%
28%
30%
32%
Employed
76%
59%
55%
72%
70%
68%
Table 11: Function / field of occupation Functions
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
538
534
497
286
257
4,141
IT/Software
20%
26%
14%
24%
14%
20%
Marketing/Sales
15%
15%
20%
15%
16%
16%
Manufacturing
12%
11%
13%
12%
12%
12%
Finance
16%
5%
11%
10%
12%
12%
Administration
9%
10%
12%
8%
15%
10%
Consultancy
8%
3%
5%
5%
5%
6%
Academics
1%
3%
2%
2%
6%
3%
Advertising/PR/Media
3%
2%
4%
3%
2%
3%
HR Others
2%
5%
2%
2%
2%
3%
14%
20%
17%
18%
18%
17%
118
Table 12: Head of the household Head Of The HH
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Head of the household
57%
43%
41%
55%
51%
51%
Not head of the household
43%
57%
59%
46%
49%
49%
Table 13: Monthly family income Income
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
705
699
651
374
336
5,422
Sample Base Up to 5K
4%
17%
14%
8%
13%
11%
5-10K
13%
25%
26%
26%
27%
22%
10-20K
27%
31%
26%
18%
27%
26%
20-30K
19%
12%
9%
15%
12%
14%
30-50K
18%
5%
9%
16%
10%
12%
50-75K
7%
2%
3%
7%
5%
5%
75-100K
5%
3%
4%
4%
3%
4%
Above 100K
6%
6%
8%
7%
3%
6%
Table 14: Most expensive vehicle owned by the household Vehicle Owned Sample Base Bi-Cycle
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
807
801
745
428
385
6,207
4%
9%
7%
5%
8%
6%
Motor-Cycle/Scooter
41%
39%
43%
44%
45%
43%
Small Car (Up to Rs.4 lakhs)
24%
13%
17%
25%
16%
19%
Mid-Size Car (Rs.4 to 8 lakhs)
15%
6%
10%
11%
8%
10%
2%
1%
2%
2%
2%
2%
Premium/Luxury Car (Above Rs.8 lakhs) Others Don't own a vehicle
0.8%
2%
2%
0.2%
2%
1%
14%
30%
18%
13%
20%
19%
119
Table 15: Ownership of credit cards (individually) Credit Card
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Single Card
25%
13%
14%
20%
20%
20%
Multiple Cards
27%
9%
13%
28%
16%
19%
No Credit Card
48%
78%
74%
52%
64%
62%
Table 16: Household asset ownership Asset
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Color TV
95%
91%
92%
96%
92%
93%
Mobile Phone
95%
87%
88%
91%
89%
90%
Bank Account
91%
73%
81%
89%
82%
84%
Fridge
84%
65%
77%
83%
72%
77%
Cable TV connection/DTH
80%
67%
72%
79%
71%
74%
Computer/Laptop
82%
61%
70%
77%
64%
71%
Camera
72%
59%
69%
76%
65%
68%
Life Insurance
77%
50%
61%
70%
62%
64%
Landline Phone
74%
53%
66%
67%
59%
64%
Debit Card
73%
48%
54%
70%
58%
61%
Home
68%
52%
59%
65%
54%
59%
Washing Machine
69%
50%
58%
63%
55%
59%
Music System/DVD/MP3
66%
50%
57%
63%
54%
58%
Credit Card
53%
27%
33%
50%
36%
41%
Fixed Deposits
52%
25%
35%
47%
34%
38%
Medical Insurance/CGHS
51%
25%
32%
45%
30%
37%
Demat Account
60%
12%
18%
54%
18%
30%
Mutual Funds
52%
13%
17%
45%
21%
29%
Share of Companies
54%
13%
15%
46%
17%
27%
Air Conditioner
33%
22%
23%
30%
21%
27%
Microwave
34%
18%
25%
31%
21%
27%
Video Camera
23%
18%
24%
23%
19%
22%
IPod
12%
9%
15%
13%
7%
13%
8%
6%
8%
11%
6%
7%
Chit Fund Deposits
120
Table 17: Current loan liabilities Loan
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Home Loan
44%
46%
48%
42%
44%
43%
Personal Loan
21%
17%
19%
26%
21%
22%
Two - wheeler Loan
11%
16%
14%
15%
13%
14%
Car Loan
18%
8%
12%
14%
11%
13%
Education Loan
6%
11%
11%
7%
7%
9%
Business Loan
3%
3%
5%
5%
4%
4%
Consumer Durables
5%
3%
2%
2%
5%
4%
0.0%
0.0%
0.2%
0.2%
0.2%
0.1%
6%
11%
8%
7%
11%
8%
Other None of Above
Table 18: Years of experience in using internet Experience
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
807
801
745
428
385
6,207
3%
11%
8%
4%
8%
6%
Sample Base Less Than 6 Months 6 Months-1 year
5%
8%
12%
4%
10%
8%
1-2 years
13%
17%
15%
12%
16%
14%
2-5 years
24%
27%
25%
27%
29%
26%
5-6 years
14%
12%
11%
19%
12%
14%
6 years and above
43%
25%
29%
34%
26%
32%
Table 19: Place of accessing internet Place Of Access
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Home
73%
53%
65%
70%
54%
63%
Place of work (office / school / college)
80%
81%
81%
81%
83%
82%
Cyber cafe
40%
54%
51%
46%
52%
49%
In transit (while traveling)
11%
5%
10%
9%
6%
9%
121
Table 20: Type of internet connection at home Connection Type
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
513
509
473
272
245
3,945
24 Hrs Broadband
43%
30%
34%
42%
32%
35%
Broadband Dial Up
22%
26%
21%
20%
24%
26%
Regular Dial Up
14%
18%
17%
16%
18%
15%
Cable
8%
9%
10%
7%
11%
9%
Mobile Connection
6%
6%
7%
5%
5%
6%
Wi Fi Connection
2%
2%
1%
2%
0.3%
1%
0.5%
0.0%
0.7%
1%
0.2%
0.5%
Others
2%
5%
2%
3%
1%
2%
Don't Know
3%
5%
7%
3%
7%
5%
Rediff
AFU
Lease/Dedicated line
Table 21: Type of internet connection at office Connection Type
Moneycontrol
Google
Yahoo
ICICI
Sample Base
665
660
614
353
317
5,118
24 Hrs Broadband
39%
31%
36%
41%
31%
35%
Broadband Dial Up
20%
23%
23%
22%
28%
23%
Lease/Dedicated line
15%
6%
3%
10%
5%
9%
Cable
6%
11%
6%
4%
7%
6%
Regular Dial Up
4%
4%
8%
5%
6%
6%
Wi Fi Connection
3%
2%
3%
3%
2%
3%
Mobile Connection
0.9%
2%
4%
2%
2%
2%
Others
0.8%
2%
2%
3%
1%
2%
11%
20%
15%
11%
19%
15%
Don't Know
Table 22: Service provider subscribed to at home Service Provider
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
513
509
473
272
245
3,945
BSNL/Sancharnet
35%
33%
37%
37%
38%
35%
Airtel/Bharti
17%
17%
15%
16%
14%
17%
VSNL / Tata
10%
11%
8%
6%
9%
9%
Local Cable Operator
8%
8%
10%
11%
10%
9%
Sify
5%
7%
5%
8%
4%
6%
MTNL
8%
6%
3%
9%
8%
6%
Reliance
7%
4%
4%
5%
6%
5%
0.2%
0.1%
0.4%
0.0%
0.3%
0.2%
Others
7%
11%
13%
6%
5%
8%
Don't Know
3%
4%
5%
3%
6%
4%
Spectranet
122
Table 23: Service provider subscribed to at office Service Provider
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
665
660
614
353
317
5,118
BSNL/Sancharnet
24%
23%
29%
29%
30%
27%
Airtel/Bharti
20%
16%
17%
19%
15%
17%
VSNL / Tata
14%
10%
9%
12%
14%
12%
Reliance
7%
4%
4%
5%
5%
6%
MTNL
6%
3%
5%
6%
5%
5%
Sify
4%
5%
4%
6%
4%
4%
Local Cable Operator
4%
4%
4%
4%
3%
4%
0.3%
0.3%
0.2%
0.7%
0.5%
0.3%
7%
11%
13%
6%
5%
8%
15%
23%
15%
13%
17%
17%
Spectranet Others Don't Know
Table 24: Frequency of accessing internet from home Frequency
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
496
492
458
263
237
3,817
Over 5 times a Day
31%
28%
23%
26%
24%
27%
2-5 times a Day
30%
30%
31%
30%
26%
29%
Once Daily
24%
30%
27%
31%
35%
30%
Once In 2-3 Days
9%
7%
12%
8%
11%
8%
Once a Week
4%
4%
5%
3%
2%
4%
1-3 times a Month
1%
0.7%
0.2%
1%
1%
0.7%
Once in More than a Month
2%
0.5%
0.4%
1%
0.8%
1%
Table 25: Frequency of accessing internet from office Frequency
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
608
603
561
323
290
4,678
Over 5 times a Day
55%
45%
36%
53%
37%
45%
2-5 times a Day
20%
23%
21%
18%
26%
23%
Once Daily
17%
21%
30%
18%
22%
21%
4%
7%
6%
7%
8%
6%
Once In 2-3 Days Once a Week
3%
3%
3%
4%
4%
3%
1-3 times a Month
0.2%
0.7%
1%
0.7%
2%
0.9%
Once in More than a Month
0.9%
0.6%
3%
0.3%
0.7%
1%
123
Table 26: Time of the day accessing internet from home Time Slot Sample Base
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
489
485
451
260
233
3,762
Before 9.00 AM
8%
1%
5%
4%
8%
6%
9.00 AM-12.00 Noon
5%
12%
7%
9%
9%
7%
12.00 Noon - 3.00 PM
4%
5%
5%
3%
6%
4%
3.00 PM-6.00 PM
2%
5%
9%
5%
4%
4%
6.00 PM - 9.00 PM
15%
16%
18%
15%
17%
16%
9.00 PM - 12.00 Midnight
43%
35%
31%
37%
35%
39%
After 12.00 Midnight
2%
3%
5%
4%
4%
3%
Throughout the Day
22%
23%
21%
23%
18%
21%
Table 27: Time of the day accessing internet from office Time Slot
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
609
605
562
323
291
4,687
2%
3%
3%
2%
4%
2%
9.00 AM-12.00 Noon
21%
17%
23%
19%
20%
20%
12.00 Noon - 3.00 PM
19%
18%
20%
20%
19%
19%
3.00 PM-6.00 PM
9%
14%
11%
13%
18%
13%
6.00 PM - 9.00 PM
5%
13%
7%
5%
6%
7%
9.00 PM - 12.00 Midnight
3%
4%
7%
4%
5%
4%
Sample Base Before 9.00 AM
After 12.00 Midnight
0.5%
2%
1%
0.3%
2%
1%
Throughout the Day
41%
31%
29%
37%
27%
34%
Table 28: Duration of internet usage from home Time Spent
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
493
489
455
262
235
3,793
Less than 30 Minutes
16%
9%
10%
13%
15%
13%
30 to 60 Minutes
29%
19%
24%
27%
28%
26%
1-2 Hours
32%
36%
36%
33%
34%
34%
2-5 Hours
16%
25%
22%
18%
20%
19%
5-8 Hours
3%
5%
3%
4%
2%
4%
More than 8 Hours
4%
6%
5%
5%
1%
4%
124
Table 29: Duration of internet usage from office Time Spent
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
597
592
551
317
285
4,593
Less than 30 Minutes
14%
12%
17%
19%
22%
17%
30 to 60 Minutes
24%
26%
22%
19%
27%
23%
1-2 Hours
28%
27%
30%
26%
26%
26%
2-5 Hours
17%
19%
16%
15%
12%
17%
5-8 Hours
9%
10%
10%
9%
7%
9%
More than 8 Hours
8%
8%
6%
13%
7%
8%
Table 30: Duration of internet usage during weekdays Time Spent
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
732
727
676
389
349
5,633
8%
2%
5%
7%
8%
6%
30 to 60 Minutes
17%
14%
19%
16%
19%
17%
1-2 Hours
31%
32%
26%
24%
32%
30%
2-5 Hours
27%
24%
29%
31%
28%
27%
7%
14%
10%
11%
8%
9%
11%
13%
11%
10%
6%
10%
Less than 30 Minutes
5-8 Hours More than 8 Hours
Table 31: Duration of internet usage during weekends Time Spent
Moneycontrol
Google
Sample Base
659
654
608
9%
7%
10%
30 to 60 Minutes
19%
15%
13%
1-2 Hours
30%
29%
2-5 Hours
25%
24%
5-8 Hours
9%
More than 8 Hours
9%
Less than 30 Minutes
Yahoo
ICICI
Rediff
AFU
350
314
5,070
11%
12%
9%
12%
17%
15%
30%
29%
31%
29%
21%
25%
21%
25%
12%
14%
12%
9%
11%
14%
12%
11%
9%
11%
125
Table 32: Duration of PC usage from home Time Spent
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
528
523
Less than 30 Minutes
13%
4%
487
280
252
4,058
9%
10%
8%
9%
30 to 60 Minutes
24%
17%
20%
17%
18%
20%
1-2 Hours 2-5 Hours
33%
31%
34%
37%
38%
35%
19%
25%
24%
19%
23%
22%
5-8 Hours
5%
11%
7%
9%
9%
8%
More than 8 Hours
6%
12%
6%
8%
4%
7%
Table 33: Duration of PC usage from office Time Spent
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
627
623
579
333
299
4,826
4%
4%
3%
4%
5%
4%
Less than 30 Minutes 30 to 60 Minutes
6%
10%
11%
8%
8%
8%
1-2 Hours
13%
12%
20%
13%
17%
15%
2-5 Hours
22%
18%
21%
23%
21%
22%
5-8 Hours
30%
29%
26%
26%
29%
28%
More than 8 Hours
26%
27%
19%
27%
21%
23%
Table 34: Time spent by internet users on watching TV Time Spent
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
722
717
667
383
344
5,556
Less than 30 Minutes
13%
19%
15%
17%
13%
16%
30 to 60 Minutes
31%
27%
30%
25%
28%
28%
1-2 Hours
44%
40%
41%
47%
45%
43%
2-5 Hours
10%
11%
13%
9%
13%
12%
5-8 Hours
1%
0.8%
1%
2%
0.6%
1%
0.5%
2%
0.6%
0.5%
0.3%
0.6%
More than 8 Hours
126
Table 35: Time spent by internet users on reading newspaper Time Spent
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
739
733
682
392
353
5,686
Less than 30 Minutes
41%
44%
41%
48%
42%
43%
30 to 60 Minutes
46%
43%
44%
41%
45%
43%
1-2 Hours
12%
12%
11%
10%
12%
13%
2-5 Hours
1%
0.7%
4%
0.9%
0.7%
1%
5-8 Hours
0.0%
0.3%
0.1%
0.0%
0.0%
0.0%
More than 8 Hours
0.0%
0.2%
0.0%
0.0%
0.0%
0.1%
Table 36: Time spent by internet users on listening to radio Time Spent
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
502
498
464
267
240
3,864
Less than 30 Minutes
52%
47%
42%
52%
42%
47%
30 to 60 Minutes
24%
27%
25%
28%
27%
25%
1-2 Hours
16%
19%
18%
15%
22%
19%
2-5 Hours
6%
5%
7%
4%
8%
5%
1%
0.5%
3%
0.8%
0.4%
2%
0.6%
2%
6%
0.9%
1%
2%
5-8 Hours More than 8 Hours
Table 37: Professional activities Activity
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Job Search
78%
98%
96%
83%
92%
89%
Emailing - work related
87%
85%
84%
83%
89%
87%
Instant messaging
73%
96%
94%
76%
90%
85%
Search work related info
58%
50%
56%
57%
52%
56%
Check business/Financial news
69%
26%
33%
50%
42%
46%
Business/prof. networking
39%
30%
30%
42%
30%
35%
Look for Seminar/workshops
28%
28%
32%
31%
29%
29%
Check business travel info.
29%
16%
23%
23%
27%
25%
0.8%
0.1%
0.1%
0.4%
0.0%
0.3%
None of the Above
127
Table 38: Personal activities Activity
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Emailing - personal
94%
87%
89%
90%
90%
90%
Check news
81%
97%
95%
80%
94%
90%
Check Sports
72%
94%
93%
74%
92%
84%
Matrimonial search
55%
92%
91%
65%
85%
77%
Dating/Friendship
55%
93%
90%
69%
87%
77%
Astrology
55%
92%
89%
58%
84%
75%
Social networking/communities
58%
91%
90%
60%
82%
74%
Chatting
59%
70%
67%
56%
54%
62%
Search for product information
58%
42%
42%
50%
50%
50%
Share pictures
42%
43%
52%
40%
37%
45%
Check health & lifestyle info
39%
27%
37%
37%
38%
36%
Check hobby related info
37%
31%
39%
33%
34%
36%
Check personal travel info.
39%
22%
26%
33%
30%
32%
Check cinema content
28%
29%
33%
23%
29%
31%
0.1%
0.0%
0.0%
0.3%
0.0%
0.1%
None of the above
Table 39: Downloading activities Activity
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Music
65%
95%
95%
68%
86%
81%
Online games
63%
93%
94%
67%
85%
79%
Mobile contents (ring tones/games)
57%
95%
93%
68%
86%
78%
Educational / Learning material
56%
93%
90%
61%
84%
75%
Screensavers/wallpapers
42%
48%
59%
41%
50%
48%
Movies
26%
35%
40%
30%
30%
34%
Adult content
20%
20%
27%
23%
21%
22%
8%
0.6%
0.6%
9%
4%
5%
None of the above
128
Table 40: E-commerce related activities Activity
Moneycontrol
Sample Base
Google
Yahoo
ICICI
Rediff
AFU
807
801
745
428
385
6,207
100%
100%
100%
100%
100%
100%
Check real estate info
54%
92%
86%
57%
79%
71%
E-greetings
62%
62%
64%
58%
62%
63%
Net banking
54%
28%
33%
54%
32%
41%
Book train tickets
32%
30%
35%
35%
32%
34%
Online bill payment
38%
22%
25%
38%
27%
31%
Buy non-travel products
43%
18%
20%
35%
27%
31%
Book air tickets
34%
20%
26%
34%
26%
30%
Online stock trading
48%
11%
16%
47%
14%
25%
Net telephony
17%
17%
16%
19%
17%
18%
8%
10%
13%
11%
10%
11%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Check financial info
Book hotels None of these
Table 41: Online shopping Online Shopping
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Searched only
24%
36%
35%
27%
31%
29%
Both searched and bought
63%
40%
42%
57%
46%
53%
Neither searched nor bought
13%
24%
23%
16%
23%
18%
Table 42: Response to online marketing stimulus Response
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
661
656
611
351
315
5,088
Clicked a banner ad
56%
50%
49%
49%
48%
51%
Participated in an online contest
57%
37%
43%
49%
44%
48%
Clicked a sponsored search ad
51%
33%
41%
40%
38%
42%
Bid/Bought in an Online auction
27%
22%
26%
28%
26%
28%
Bought in a special promotion / deal
28%
24%
25%
32%
23%
26%
Clicked a product/service e-mailer
23%
16%
14%
20%
15%
18%
None of the above
17%
26%
28%
20%
26%
23%
129
Table 43: Blogging activities Activity
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Check / read blogs at least once a week
29%
30%
30%
28%
28%
29%
Comment on blog post at least once a week
16%
14%
12%
16%
10%
14%
Have a blog site of my own
10%
12%
8%
8%
6%
9%
7%
5%
5%
8%
4%
5%
Check / read blogs less than once a week Comment on blog post less than once a week None of the above
2%
4%
3%
3%
3%
3%
61%
63%
61%
61%
66%
62%
Table 44: Member of an online community Membership
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Not a member of any online community
52%
52%
49%
54%
62%
54%
Member of an online community
48%
48%
51%
46%
38%
46%
130
Table 45: Membership by type of online community Membership
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Not a member of any online community
52%
52%
49%
54%
62%
54%
Alumni & Schools
12%
6%
6%
8%
4%
7%
Computers & Internet
7%
9%
9%
6%
7%
7%
Romance & Relationships
3%
4%
5%
8%
4%
5%
10%
3%
3%
4%
2%
4%
Music
1%
4%
5%
2%
2%
3%
Games
3%
2%
3%
2%
1%
3%
Schools & Education
2%
4%
2%
1%
2%
2%
Individuals
2%
2%
2%
7%
1%
2%
Arts & Entertainment
2%
2%
2%
2%
3%
2%
Business / Professional community
Cultures & Community
2%
3%
1%
1%
1%
2%
Company
0.8%
3%
1%
0.8%
3%
2%
Travel
0.6%
0.3%
2%
0.7%
1%
1%
Religion & Beliefs
0.2%
1%
1%
0.3%
2%
1%
Science & History
0.4%
2%
2%
0.5%
0.5%
1%
Health, Wellness & Fitness
0.2%
1%
0.7%
0.9%
1%
0.8%
Automotive
0.7%
0.2%
0.6%
0.3%
0.5%
0.6%
Family & Home
1%
0.6%
1%
0.1%
0.6%
0.6%
Fashion & Beauty
0.5%
0.7%
1%
0.2%
0.1%
0.5%
Countries & Regional
0.2%
0.2%
0.4%
0.0%
0.5%
0.4%
Hobbies & Crafts
0.1%
0.4%
0.0%
0.0%
1%
0.4%
Recreation & Sports
0.0%
0.1%
0.2%
0.0%
0.2%
0.2%
Cities & Neighborhoods
0.1%
0.1%
0.3%
0.2%
0.1%
0.2%
Gay, Lesbian & Bi
0.3%
0.0%
0.3%
0.2%
0.4%
0.2%
Government & Politics
0.1%
0.0%
0.6%
0.0%
0.2%
0.2%
Pets & Animals
0.3%
0.4%
0.3%
0.1%
0.3%
0.2%
Food, Drink & Wine
0.0%
0.0%
0.0%
0.0%
0.1%
0.1%
Table 46: Usage of other language websites Language
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Use other language websites
14%
17%
17%
14%
13%
16%
Use only English websites
87%
83%
83%
86%
87%
84%
131
Table 47: Online activities desired in other languages Activity
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Email
56%
69%
70%
63%
68%
66%
Chatting
39%
59%
52%
45%
45%
49%
Entertainment
41%
50%
51%
46%
51%
49%
Online news
40%
37%
38%
40%
38%
39%
Search information
35%
38%
37%
38%
37%
37%
Online learning / education
31%
39%
34%
39%
34%
35%
Astrology
26%
25%
28%
27%
30%
28%
Online shopping
21%
23%
18%
25%
23%
23%
Travel related information
20%
18%
23%
21%
21%
21%
Matrimony
15%
15%
19%
17%
18%
18%
Blog
17%
13%
12%
15%
14%
15%
Not Interested
24%
14%
17%
18%
19%
18%
Table 48: Problems faced while surfing the internet Problems Faced
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Slow website opening
59%
60%
62%
61%
65%
62%
Virus / spyware
55%
55%
48%
53%
48%
54%
Spam / junk mails
61%
50%
43%
55%
49%
53%
Unsolicited ads/pop-ups
59%
38%
41%
50%
44%
48%
Difficult to connect
28%
36%
37%
32%
36%
34%
Lack of response to queries
29%
32%
28%
29%
27%
30%
Cumbersome navigation
18%
14%
12%
22%
13%
16%
Lack of local language content
8%
12%
10%
9%
11%
10%
Never faced any problem
5%
9%
12%
8%
9%
8%
Others
1%
2%
2%
2%
2%
2%
132
Table 49: Top of mind unaided recall - all websites Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
789
783
729
419
376
6,072
Google
38%
51%
22%
26%
19%
31%
Yahoo
27%
24%
49%
23%
17%
28%
Rediff
12%
5%
6%
10%
43%
12%
Gmail
3%
3%
2%
10%
5%
3%
Orkut
2%
3%
5%
0.8%
4%
3%
Hotmail
1%
3%
1%
2%
0.7%
2%
Indiatimes
1%
0.1%
0.5%
1%
2%
1%
Moneycontrol
4%
0.0%
0.0%
0.6%
0.0%
0.9%
Funmaza
0.0%
0.6%
0.0%
0.0%
0.0%
0.8%
Sify
0.0%
1%
0.3%
0.0%
0.1%
0.6%
Contest2win
0.7%
0.0%
1%
0.0%
0.0%
0.5%
MSN
0.0%
0.2%
0.4%
0.5%
0.3%
0.5%
India
0.2%
0.7%
0.3%
0.1%
0.4%
0.5%
NDTV
0.0%
0.0%
0.0%
0.5%
0.0%
0.4%
Sharekhan
0.1%
0.0%
0.0%
0.0%
0.3%
0.4%
Microsoft
0.2%
0.2%
0.1%
0.8%
0.0%
0.3%
Wikipedia
0.4%
0.0%
0.0%
0.4%
0.0%
0.3%
WWE
0.0%
0.0%
0.8%
2%
0.2%
0.3%
India games
0.0%
0.3%
0.0%
0.0%
0.0%
0.3%
You tube
0.0%
0.1%
1%
1%
0.0%
0.3%
1%
0.0%
0.0%
2%
0.2%
0.3%
Naukri
0.6%
0.1%
0.1%
0.2%
0.4%
0.2%
Ebay
0.1%
0.0%
0.0%
0.1%
0.0%
0.2%
Nokia
0.0%
0.0%
0.3%
0.9%
0.0%
0.2%
Espnstar
0.6%
0.1%
0.0%
0.5%
0.0%
0.2%
Howstuffworks
0.0%
0.0%
0.5%
2%
0.0%
0.2%
ICICIbank
0.4%
0.0%
0.0%
0.1%
0.1%
0.2%
IRCTC
0.0%
0.0%
0.0%
3%
0.0%
0.2%
Raaga
0.4%
0.0%
0.0%
2%
0.0%
0.2%
Monster
0.0%
0.3%
0.0%
0.0%
0.0%
0.1%
Santabanta
0.2%
0.0%
0.2%
0.3%
0.0%
0.1%
Reliance
0.3%
0.0%
0.0%
0.0%
0.0%
0.1%
BSNL
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Cricinfo
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Hi5
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Hpindia
0.0%
0.2%
0.0%
0.0%
0.0%
0.1%
Indiafm
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Manoramaonline
0.0%
0.8%
0.0%
0.0%
0.0%
0.1%
NSEindia
0.3%
0.0%
0.0%
0.0%
0.0%
0.1%
Sony
0.2%
0.0%
0.1%
0.0%
0.6%
0.1%
Timesjob
0.0%
0.1%
0.0%
0.0%
0.3%
0.1%
Timesofindia
0.0%
0.0%
0.0%
0.0%
0.1%
0.1%
ICICIDirect
133
Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Ebizel
0.0%
0.0%
0.0%
0.4%
0.0%
0.1%
Makemytrip
0.0%
0.0%
0.3%
0.0%
0.6%
0.1%
Zapak
0.2%
0.0%
0.2%
0.0%
0.1%
0.1%
Economictimes
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Indiabulls
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Indiainfoline
0.3%
0.0%
0.0%
0.0%
0.0%
0.1%
Samachar
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Freshersworld
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
BBC
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
CBSE
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Download
0.0%
0.0%
0.2%
0.0%
0.0%
0.0%
Yatra
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
123Greetings
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Amazon
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Bharatmatrimony
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
HDFC
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Indiamart
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Indianexpress
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Indianrailways
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Indya
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Shaadi
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
VSNL
0.0%
0.0%
0.1%
0.0%
0.0%
0.0%
Rcm business
0.0%
0.0%
0.0%
0.1%
0.0%
0.0%
Mail2 web
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Airtel
0.0%
0.0%
0.0%
0.0%
0.6%
0.0%
6%
7%
8%
13%
6%
10%
Others
134
Table 50: Most used website - all websites Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
802
796
740
426
382
6,169
Google
35%
51%
22%
30%
19%
31%
Yahoo
19%
22%
50%
23%
18%
26%
Rediff
10%
4%
6%
11%
45%
12%
Orkut
3%
6%
6%
8%
4%
5%
Gmail
4%
4%
2%
3%
5%
4%
0.8%
3%
1%
0.5%
0.3%
2%
Indiatimes
2%
0.0%
0.2%
2%
0.3%
1%
Moneycontrol
7%
0.0%
0.0%
0.7%
0.0%
1%
Hotmail
Wikipedia
3%
0.0%
0.1%
0.9%
0.0%
0.8%
Sify
0.2%
0.9%
0.0%
0.1%
0.0%
0.7%
MSN
0.0%
0.4%
0.4%
0.5%
0.1%
0.5%
Icicibank
0.6%
0.0%
0.9%
0.3%
0.1%
0.5%
Nseindia
1%
0.0%
0.0%
0.0%
0.0%
0.5%
Icicidirect
1%
0.0%
0.0%
2%
0.1%
0.4%
Naukri
0.1%
0.2%
0.6%
0.5%
0.3%
0.3%
Ebay
0.5%
0.0%
0.2%
0.0%
0.0%
0.3%
WWE
0.0%
0.0%
0.8%
2%
0.0%
0.3%
Bseindia
0.5%
0.0%
0.0%
2%
0.0%
0.3%
Santabanta
0.5%
0.0%
0.0%
0.0%
0.1%
0.2%
Contest2win
0.8%
0.0%
0.0%
0.0%
0.0%
0.2%
Download
0.4%
0.0%
0.0%
0.0%
0.5%
0.2%
Sharekhan
0.3%
0.0%
0.0%
0.1%
0.1%
0.2%
Monster
0.2%
0.3%
0.1%
0.0%
0.0%
0.1%
Raaga
0.4%
0.0%
0.0%
0.0%
0.1%
0.1%
Youtube
0.0%
0.0%
0.1%
0.8%
0.0%
0.1%
Espnstar
0.2%
0.0%
0.1%
0.0%
0.0%
0.1%
Timesjob
0.0%
0.0%
0.0%
0.0%
0.2%
0.0%
11%
8%
9%
13%
9%
13%
Others
Table 51: Preferred website for emailing Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Yahoo
47%
55%
71%
52%
29%
52%
Gmail
23%
26%
14%
23%
14%
21%
Rediff
20%
11%
8%
18%
52%
18%
Hotmail
6%
6%
4%
5%
3%
6%
Sify
1%
0.3%
1%
0.7%
0.2%
1%
Indiatimes
1%
0.1%
0.2%
0.9%
0.1%
0.9%
Sancharnet/BSNL
0.9%
0.1%
3%
0.1%
0.4%
0.9%
VSNL
0.4%
0.6%
0.3%
0.6%
0.4%
0.4%
Lycos
0.2%
0.1%
0.0%
0.0%
0.2%
0.2%
AOL
0.0%
0.1%
0.0%
0.0%
0.1%
0.1%
135
Table 52: Multiple user shares of email websites Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Yahoo
89%
91%
96%
89%
80%
90%
Gmail
67%
68%
51%
68%
58%
63%
Rediff
63%
60%
56%
57%
91%
61%
Hotmail
43%
39%
41%
40%
37%
42%
Indiatimes
28%
17%
13%
23%
22%
22%
Sify
15%
14%
22%
14%
17%
16%
Sancharnet/BSNL
9%
6%
10%
10%
6%
9%
VSNL
8%
7%
4%
4%
6%
6%
AOL
3%
3%
4%
2%
3%
3%
Lycos
1%
3%
1%
4%
2%
2%
Others
4%
5%
6%
4%
6%
5%
Table 53: No. of email accounts No. Of Email A/C
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
One
10%
13%
13%
12%
16%
12%
Two
25%
19%
24%
25%
25%
23%
Three
26%
31%
27%
24%
25%
27%
Four
19%
20%
17%
21%
17%
19%
Five or more
21%
17%
20%
18%
17%
19%
Average email ids
3.3
3.2
3.2
3.2
3.0
3.2
136
Table 54: Preferred website for job search Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
713
708
658
379
340
5,486
Naukri
43%
20%
21%
46%
33%
36%
Monster
30%
21%
31%
20%
20%
26%
Timesjobs
17%
10%
8%
15%
12%
13%
4%
32%
3%
0.6%
3%
7%
Yahoo
0.6%
2%
20%
0.1%
4%
4%
Rediff
0.1%
0.7%
3%
0.9%
20%
2%
Indiatimes
0.7%
2%
3%
2%
2%
2%
Freshersworld
0.4%
4%
1%
0.1%
0.0%
1%
1%
2%
0.8%
3%
0.6%
1%
Jobs
0.1%
0.8%
1%
2%
0.6%
1%
Jobstreet
0.9%
0.3%
0.3%
0.6%
0.2%
1%
Jobsearch
0.0%
0.0%
0.1%
0.3%
0.1%
0.6%
Clickjobs
0.7%
1%
0.2%
1%
0.0%
0.5%
Jobsindia
0.3%
0.4%
0.4%
0.0%
0.0%
0.2%
Devnetjobs
0.0%
0.0%
0.1%
0.4%
0.3%
0.1%
1%
6%
6%
7%
4%
5%
Google
Jobsahead
Others
137
Table 55: Preferred website for mobile content Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
621
616
573
330
296
4,779
Yahoo
7%
8%
56%
12%
8%
15%
Rediff
18%
5%
7%
12%
53%
13%
Google
4%
60%
5%
4%
4%
12%
Indiatimes
8%
7%
3%
9%
3%
8%
11%
3%
4%
11%
4%
8%
Sample Base
Nokia Mobile9
3%
1%
1%
2%
3%
3%
Ringtones
5%
0.1%
1%
2%
1%
3%
Airtel
3%
2%
1%
4%
2%
3%
Hutch
2%
2%
0.4%
1%
0.6%
3%
Funmaza
4%
1%
1%
3%
3%
2%
Sify
2%
0.0%
0.8%
2%
4%
2%
Mobango
3%
1%
0.9%
3%
3%
2%
Zedge
2%
0.6%
2%
2%
0.1%
1%
Sonyericsson
1%
0.3%
0.3%
3%
0.2%
1%
Games
2%
0.4%
0.4%
0.2%
0.0%
0.9%
R World
0.2%
0.0%
0.1%
1%
0.9%
0.8%
Santabanta
0.9%
0.1%
0.5%
2%
0.0%
0.7%
Download
0.5%
0.4%
0.2%
0.1%
0.1%
0.7%
1%
0.3%
1%
0.1%
0.6%
0.7%
Motozone
0.0%
0.1%
0.2%
5%
0.1%
0.7%
Cooltoad
0.4%
0.2%
0.2%
2%
2%
0.6%
Mauj
0.4%
0.0%
0.6%
0.7%
1%
0.6%
Masti4India
2%
0.0%
0.1%
0.0%
0.4%
0.5%
Mobileringtones
1%
0.3%
0.1%
1%
0.0%
0.5%
Tagtag
2%
0.4%
0.0%
0.1%
0.0%
0.5%
Papuyaar
0.4%
0.0%
0.8%
2%
0.5%
0.4%
Samsungmobile
0.7%
0.2%
0.0%
0.0%
0.0%
0.4%
Freeringtones
Cellebrum
1%
0.0%
0.0%
0.6%
0.0%
0.4%
MSN
0.0%
0.0%
0.4%
0.0%
0.0%
0.4%
Zapak
0.6%
0.1%
0.1%
0.0%
0.3%
0.3%
Idea
0.1%
0.2%
0.4%
0.3%
0.0%
0.3%
Getjar
0.4%
0.3%
0.3%
0.0%
0.2%
0.2%
Hungama
1%
0.0%
0.0%
0.1%
0.0%
0.2%
Indiafm
0.1%
0.0%
0.0%
0.0%
0.0%
0.2%
Raaga
0.0%
0.2%
0.1%
0.1%
0.6%
0.2%
BSNL
0.1%
0.8%
0.1%
0.0%
0.2%
0.2%
Dotsis
0.1%
0.0%
0.0%
0.8%
0.0%
0.1%
Apniisp
0.0%
0.2%
0.0%
0.0%
0.1%
0.1%
Others
11%
5%
11%
14%
4%
14%
138
Table 56: Preferred website for sports Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
649
644
599
344
309
4,991
Espnstarsports
35%
15%
17%
30%
16%
28%
7%
6%
55%
9%
10%
14%
Yahoo Cricinfo
23%
3%
4%
17%
6%
11%
Google
3%
55%
3%
3%
5%
10%
Rediff
11%
3%
5%
10%
46%
9%
Sports
0.9%
3%
1%
3%
3%
5%
Indiatimes
2%
0.8%
1%
3%
4%
3%
NDTV
1%
0.9%
0.4%
1%
0.5%
2%
Sify
2%
0.8%
1%
1%
2%
2%
Tensports
2%
2%
0.7%
2%
0.9%
2%
Cricketnext
3%
0.5%
2%
0.3%
0.5%
2%
WWE
0.2%
1%
2%
1%
0.1%
1%
MSN
0.6%
0.7%
0.6%
1%
0.6%
1%
Timesofindia
0.4%
0.0%
0.3%
0.0%
0.5%
0.9%
BBC Sports
0.4%
0.4%
0.3%
2%
0.7%
0.8%
CNN
0.3%
0.0%
0.6%
4%
0.0%
0.6%
Khel
1%
0.0%
0.0%
1%
1%
0.5%
Iccworldcup
0.3%
0.4%
0.3%
2%
0.4%
0.5%
DD Sports
0.0%
0.2%
0.3%
0.8%
0.1%
0.5%
Cricbuzz
0.0%
0.2%
0.0%
0.7%
0.7%
0.3%
Zeesports
0.2%
0.0%
0.1%
0.1%
0.0%
0.2%
7%
6%
5%
7%
3%
7%
Others
139
Table 57: Preferred website for travel products Website
Moneycontrol
Google
Rediff
AFU
Sample Base
664
659
613
Yatra
26%
6%
16%
352
317
5,106
19%
10%
16%
Makemytrip
27%
4%
7%
20%
7%
15%
Google
3%
69%
IRCTC
16%
4%
3%
3%
6%
13%
5%
23%
8%
12%
Yahoo
2%
Rediff
2%
3%
57%
2%
7%
10%
1%
4%
4%
52%
6%
Indiatimes
3%
2%
1%
4%
4%
3%
Travel
4%
0.8%
0.0%
2%
0.2%
2%
Travelguru
3%
0.0%
0.2%
6%
0.8%
2%
Cleartrip
3%
0.7%
0.4%
0.3%
0.6%
2%
Airdeccan
2%
1%
0.7%
3%
0.7%
1%
Airindia
0.0%
0.1%
0.0%
0.0%
0.1%
0.9%
Sify
0.0%
0.0%
0.9%
1%
0.1%
0.9%
Jetairways
0.4%
0.9%
1%
1%
0.1%
0.8%
Rajtravels
0.4%
0.1%
0.7%
1%
0.0%
0.8%
MSN
0.0%
3%
0.3%
0.0%
0.1%
0.8%
1%
0.1%
0.6%
0.3%
0.0%
0.7%
Tours
0.7%
0.0%
0.0%
1%
0.0%
0.6%
Goair
0.3%
0.1%
0.0%
2%
0.1%
0.4%
Spicejet
0.4%
0.3%
0.3%
0.2%
0.1%
0.4%
Incredibleindia
0.0%
0.0%
0.2%
0.3%
0.7%
0.4%
Indiatravels
0.8%
0.5%
0.0%
0.0%
0.0%
0.3%
Hotels
0.0%
0.1%
0.0%
0.2%
0.0%
0.3%
Indianairlines
0.0%
0.2%
0.2%
0.0%
0.0%
0.2%
Flykingfisher
0.2%
0.0%
0.0%
0.0%
0.0%
0.2%
Travelocity
0.0%
0.0%
0.0%
0.0%
0.0%
0.2%
KSRTC
0.0%
0.0%
0.0%
0.0%
0.0%
0.2%
Thomascook
0.0%
0.0%
0.2%
0.1%
0.0%
0.2%
Sitatours
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Airsahara
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
5%
3%
2%
7%
2%
9%
Travel India
Others
Yahoo
ICICI
140
Table 58: Preferred website for matrimony Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
614
609
567
326
293
4,723
Bharatmatrimony
38%
14%
13%
32%
32%
25%
Shaadi
39%
16%
19%
35%
15%
28%
Google
1%
43%
1%
1%
0.8%
8%
Jeevansaathi
5%
6%
4%
3%
2%
5%
0.1%
3%
40%
3%
3%
7%
2%
4%
3%
3%
5%
5%
0.4%
1%
2%
3%
36%
4%
Yahoo Matrimony Rediff Tamilmatrimony
5%
2%
4%
4%
0.7%
3%
Simplymarry
4%
0.2%
2%
2%
0.9%
3%
Matrimonial
0.1%
2%
4%
0.9%
0.5%
2%
Telugumatrimony
0.3%
0.2%
0.2%
2%
0.3%
0.8%
Keralamatrimony
0.3%
0.4%
0.3%
0.3%
0.1%
0.8%
Indiamatrimony
0.1%
1%
0.0%
2%
0.6%
1%
1%
0.4%
0.3%
2%
0.4%
1%
Indianmatrimony
0.0%
0.2%
0.0%
0.0%
0.3%
0.6%
MSN
0.0%
3%
0.2%
0.0%
0.0%
0.7%
Sify
0.0%
0.3%
0.5%
0.0%
0.1%
0.5%
Punjabmatrimony
0.0%
0.0%
0.4%
1%
0.0%
0.2%
Matchmaker
0.0%
0.3%
0.1%
0.5%
0.4%
0.1%
Oriyamatrimony
0.0%
0.0%
1%
0.0%
0.0%
0.3%
Bengalimatrimony
0.5%
0.0%
0.4%
0.1%
0.0%
0.2%
Marathimatrimony
0.1%
0.0%
0.0%
0.2%
0.9%
0.1%
Hindimatrimony
0.1%
0.0%
0.0%
0.0%
0.0%
0.1%
Gujuratimatrimony
0.0%
0.0%
0.2%
0.1%
0.0%
0.1%
Urdumatrimony
0.0%
0.0%
0.3%
0.0%
0.1%
0.0%
Agarwal2Agarwal
0.0%
0.3%
0.0%
0.0%
0.0%
0.1%
Sindhimatrimony
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
2%
3%
3%
3%
1%
4%
Indiatimes
Others
141
Table 59: Preferred website for cinema Website Sample Base
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
620
615
573
329
296
4,771
Yahoo
9%
1%
57%
8%
11%
13%
Google
4%
58%
2%
3%
5%
11%
Bollywood
7%
1%
2%
6%
2%
5%
PVR Cinemas
9%
4%
2%
5%
2%
5%
Indiafm
6%
1%
4%
5%
3%
4%
Rediff
4%
2%
2%
5%
43%
6%
Cinema
3%
0.2%
2%
5%
3%
4%
Santabanta
3%
0.7%
4%
0.6%
3%
2%
Indiatimes
4%
0.3%
2%
4%
2%
3%
Movies
2%
1%
3%
2%
2%
4%
Tamilcinemas
3%
2%
2%
1%
0.6%
2%
Idlebrain
2%
1%
1%
0.7%
2%
1%
Sify
1%
0.5%
0.7%
4%
0.7%
3%
0.7%
2%
0.5%
1%
0.8%
1%
Imdb
1%
4%
0.0%
0.7%
0.0%
1%
Funcinemas
4%
0.3%
0.2%
1%
0.9%
2%
Indiaglitz
Raaga
5%
1%
2%
0.2%
0.5%
1%
0.3%
1%
0.5%
0.0%
1%
0.9%
Inox
2%
0.5%
0.0%
3%
0.7%
1%
Zeecinemas
1%
0.2%
0.3%
5%
0.1%
1%
0.8%
0.7%
0.0%
1%
0.2%
1%
Thecinema
2%
0.3%
0.0%
0.4%
0.2%
0.8%
Adlabs
3%
0.0%
0.2%
4%
0.7%
0.9%
0.9%
3%
0.2%
0.3%
0.2%
1%
1%
0.1%
2%
3%
0.0%
0.9%
Youtube
Indiancinema
MSN Satyamcinema Galatta
0.1%
1%
0.4%
0.0%
0.3%
0.5%
Indya
1%
0.0%
2%
2%
0.1%
0.9%
Cinemax
1%
0.7%
0.0%
0.7%
0.3%
0.7%
0.1%
2%
0.0%
0.0%
2%
0.7%
Teluguone Andhravilas
1%
0.0%
0.1%
0.0%
1%
0.8%
Filmfare
0.1%
0.0%
0.1%
0.0%
0.9%
0.4%
Hollywood
0.3%
0.0%
0.3%
2%
0.0%
0.5%
Musicindiaonline
0.0%
0.0%
0.1%
0.1%
0.1%
0.2%
Cinesouth
0.0%
0.6%
0.5%
0.0%
0.0%
0.3%
NDTV
0.0%
0.3%
1%
0.0%
0.0%
0.6%
Smashits
0.2%
0.1%
0.3%
0.0%
0.1%
0.4%
Timesofindia
0.3%
0.1%
0.0%
0.0%
0.0%
0.5%
Starmovies
2%
0.0%
0.0%
0.0%
0.2%
0.5%
Malayalamcinema
0.3%
0.3%
0.0%
2%
0.0%
0.4%
Chitraloka
0.3%
0.0%
0.0%
0.2%
0.1%
0.3%
Yashrajfilms
0.9%
0.0%
0.0%
0.1%
0.1%
0.2%
Prasad2
0.6%
0.1%
0.7%
0.0%
0.3%
0.3%
Funmala
0.1%
0.8%
0.0%
0.0%
1%
0.2%
Sonypictures
0.0%
0.0%
0.0%
0.1%
0.0%
0.2%
Glamsham
0.0%
0.0%
0.2%
0.9%
0.0%
0.1%
13%
8%
7%
22%
9%
14%
Others
142
Table 60: Preferred website for online share/stock trading Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
165
164
153
88
79
1,271
ICICI Direct
37%
17%
26%
73%
42%
35%
Sherkhan
22%
20%
20%
10%
30%
22%
Indiabulls
12%
0.0%
3%
2%
2%
7%
Kotaksecurities
6%
0.9%
1%
1%
0.8%
4%
Religare
1%
13%
2%
2%
0.0%
4%
5Paisa
3%
0.0%
13%
2%
1%
3%
BSE
1%
2%
0.3%
6%
9%
3%
Geojit
4%
0.0%
0.0%
0.7%
0.0%
3%
NSE
1%
3%
0.5%
0.1%
0.0%
2%
hdfcsec
2%
1%
0.0%
0.6%
11%
2%
Reliancemoney
0.5%
0.0%
0.0%
0.9%
0.0%
2%
Karvy
0.1%
0.0%
0.0%
0.0%
0.3%
0.4%
Angeltrade
0.7%
0.0%
0.0%
0.5%
0.0%
0.3%
9%
43%
34%
3%
5%
13%
Others
143
Table 61: Preferred website for games Website
Moneycontrol
Google
Sample Base
614
609
567
Yahoo
17%
8%
53%
Zapak
26%
12%
10%
18%
Google
6%
51%
2%
Games
5%
5%
2%
Rediff
Yahoo
ICICI
Rediff
AFU
326
293
4,722
19%
16%
20%
11%
15%
2%
5%
11%
11%
0.7%
7%
3%
0.6%
3%
3%
39%
4%
10%
0.3%
7%
2%
1%
4%
Miniclip
4%
4%
2%
4%
2%
3%
Indiagames
4%
0.8%
2%
3%
0.7%
3%
Onlinegames
2%
2%
0.5%
4%
1%
2%
Contest2Win
Indiatimes
2%
0.2%
0.5%
2%
1%
2%
MSN
0.2%
3%
1%
0.7%
0.2%
2%
Download
0.6%
0.5%
2%
2%
3%
1%
Sify
0.9%
0.0%
0.7%
0.4%
2%
1%
Easports
0.5%
0.2%
0.3%
0.2%
1%
0.9%
Cricinfo
0.1%
0.0%
0.3%
0.3%
0.2%
0.9%
Freeonlinegames
0.4%
0.6%
1%
0.2%
0.2%
0.8%
Bigfishgames
0.1%
0.5%
0.0%
0.3%
0.0%
0.6%
Funmaza
0.1%
0.5%
0.6%
0.0%
1%
0.6%
Funtoosh
0.0%
0.5%
0.2%
0.1%
0.9%
0.5%
Games2win
1%
0.0%
0.0%
0.0%
0.3%
0.4%
Freegames
0.9%
0.1%
0.0%
1%
0.1%
0.4%
1%
0.0%
0.0%
0.3%
0.6%
0.4%
Realarcade
0.0%
0.2%
0.0%
0.0%
0.8%
0.4%
Gamehouse
0.1%
0.0%
0.1%
0.0%
0.0%
0.4%
Sports
0.2%
0.5%
0.0%
1%
0.2%
0.4%
Stickcricket
0.0%
0.3%
0.0%
0.4%
0.7%
0.4%
Gamesonline
0.1%
0.6%
0.1%
0.8%
0.0%
0.4%
Cartoonnetwork
0.3%
0.6%
0.0%
0.0%
0.0%
0.3%
Santabanta
0.0%
0.3%
0.4%
0.0%
0.2%
0.3%
Playgames
0.0%
0.2%
0.0%
0.2%
0.0%
0.3%
Gamezone
0.2%
0.1%
0.0%
0.2%
0.0%
0.3%
Gamespot
0.0%
0.0%
0.3%
0.0%
0.1%
0.2%
Gamesworld
0.1%
0.6%
0.3%
0.1%
0.0%
0.2%
Toondisneyindia
0.0%
0.3%
0.3%
0.8%
0.1%
0.2%
Arcade
0.4%
0.3%
0.0%
0.0%
0.1%
0.2%
Others
15%
7%
10%
22%
10%
15%
Hungama
144
Table 62: Preferred website for online shopping Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
663
658
612
352
316
5,098
Ebay
41%
11%
27%
46%
18%
30%
Rediff
25%
9%
16%
23%
68%
23%
Google
5%
61%
1%
0.4%
2%
11%
Yahoo
3%
4%
49%
2%
2%
9%
13%
2%
2%
4%
2%
7%
6%
4%
3%
8%
3%
5%
0.0%
0.7%
0.0%
4%
0.0%
2%
Indiatimes Futurebazaar Shopping Sify
1%
1%
0.4%
1%
3%
2%
Indiaplaza
3%
0.0%
0.0%
3%
1%
1%
MSN
0.0%
3%
0.0%
0.0%
0.1%
1%
Onlineshopping
0.3%
0.1%
0.1%
0.8%
0.2%
0.9%
Amazon
0.4%
3%
0.2%
1%
0.0%
0.7%
Timesofindia
0.0%
0.0%
0.0%
0.0%
0.0%
0.5%
4%
3%
2%
6%
0.4%
7%
Others
145
Table 63: Preferred website for online news Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
707
702
653
375
337
5,441
Yahoo
5%
10%
60%
8%
11%
14%
NDTV
15%
4%
3%
13%
6%
12%
Rediff
16%
3%
5%
9%
54%
11%
Google
6%
57%
5%
2%
3%
10%
Indiatimes
7%
2%
3%
8%
6%
6%
Aajtak
5%
2%
2%
9%
1%
5%
BBC
3%
1%
3%
11%
3%
4%
Timesofindia
3%
1%
1%
4%
2%
3%
CNN
4%
0.9%
1%
3%
3%
3%
MSN
0.1%
4%
7%
2%
1%
3%
Sample Base
Ibnlive
8%
0.4%
0.2%
3%
1%
3%
0.7%
0.9%
0.2%
1%
0.3%
2%
Thehindu
2%
0.3%
0.7%
1%
0.3%
2%
Manoramaonline
1%
1%
3%
1%
0.8%
2%
Eenadu
2%
0.4%
0.5%
4%
0.9%
2%
Zeenews
2%
2%
0.1%
4%
0.6%
2%
Moneycontrol
3%
0.5%
0.2%
2%
0.6%
1%
Jagran
0.8%
0.2%
0.6%
2%
1%
1%
Times
0.2%
0.1%
0.5%
0.2%
0.1%
0.8%
Dinamalar
0.9%
2%
0.7%
0.1%
0.1%
0.7%
Starnews
0.8%
0.9%
0.1%
0.4%
0.3%
0.7%
DD News
1%
0.2%
0.6%
2%
0.0%
0.7%
Sify
Moneycontrol
4%
0.0%
0.0%
0.9%
0.0%
0.7%
TV9
0.0%
0.1%
0.0%
0.0%
0.5%
0.6%
Hindustantimes
0.8%
0.0%
0.3%
0.0%
0.0%
0.6%
Economictimes
1%
0.1%
0.0%
2%
0.0%
0.6%
Hinduonnet
0.4%
0.3%
0.1%
0.1%
0.0%
0.3%
Esakal
0.7%
0.3%
0.3%
0.0%
0.4%
0.3%
Midday
0.3%
0.0%
0.0%
0.0%
0.4%
0.1%
Webduniya
0.0%
0.0%
0.0%
0.0%
0.3%
0.1%
6%
6%
2%
8%
2%
9%
Others
146
Table 64: Preferred website for friendship/dating Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
611
606
564
324
291
4,700
Orkut
40%
17%
22%
40%
16%
27%
Yahoo
19%
17%
62%
15%
19%
25%
Google
7%
49%
0.7%
5%
5%
11%
Rediff
5%
2%
4%
9%
46%
8%
Fropper Date Indiatimes Friends
5%
1%
2%
3%
0.9%
3%
0.9%
0.6%
0.0%
5%
3%
3%
3%
0.2%
0.3%
3%
2%
2%
0.4%
0.0%
0.1%
0.7%
0.5%
2%
Friendfinder
2%
0.6%
0.8%
2%
0.9%
2%
Adultfriendfinder
2%
0.6%
0.2%
2%
0.5%
2%
Hi5
3%
0.9%
1%
1%
0.2%
1%
MSN
0.3%
3%
1%
1%
0.9%
1%
Friendship
0.1%
0.3%
0.1%
0.2%
0.2%
1%
Sify
0.1%
0.0%
0.3%
0.6%
0.1%
0.6%
Tagged
1%
0.7%
0.6%
0.3%
0.0%
0.5%
Desimartini
0.1%
0.0%
0.9%
0.0%
0.0%
0.3%
Batchmates
1%
0.0%
0.0%
0.0%
0.1%
0.3%
Friendster
0.0%
0.3%
0.1%
0.1%
0.1%
0.2%
Match
0.4%
0.0%
0.0%
0.1%
0.1%
0.1%
Others
9%
7%
4%
12%
7%
10%
147
Table 65: Preferred website for music Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
633
628
584
336
302
4,866
Raaga
27%
13%
12%
21%
12%
20%
Yahoo
7%
4%
47%
11%
11%
13%
Google
1%
49%
5%
2%
5%
10%
Music
2%
2%
1%
5%
0.9%
5%
Rediff
2%
0.6%
3%
3%
36%
4%
Musicindiaonline
7%
2%
0.7%
4%
3%
4%
Cooltoad
6%
3%
2%
4%
4%
4%
Mp3
2%
1%
0.6%
2%
2%
2%
Mtv
3%
0.6%
1%
1%
0.4%
2%
Tamilsongs
0.6%
0.2%
2%
0.7%
0.4%
2%
Youtube
0.1%
1%
1%
0.7%
2%
2%
2%
0.0%
0.5%
1%
1%
2%
Indiatimes Smashits
2%
2%
0.6%
2%
0.1%
1%
0.1%
0.0%
0.2%
0.9%
0.7%
1%
Papuyaar
1%
0.1%
1%
3%
0.6%
1%
Songs
2%
1%
2%
0.7%
0.5%
1% 1%
Sify
Livewire
1%
0.6%
0.1%
0.0%
1%
Emusic
0.2%
0.0%
6%
0.8%
0.4%
1%
Bollywoodmusic
0.3%
0.3%
0.3%
0.1%
0.5%
0.9%
Indiafm
0.5%
0.9%
2%
0.3%
0.2%
0.9%
Musiconline
0.8%
1%
0.2%
0.5%
0.8%
0.9%
Okesite
0.6%
3%
0.3%
0.9%
0.0%
0.9%
Dishant
2%
0.6%
0.2%
3%
0.4%
0.7%
Bollyexpress
3%
0.1%
0.2%
0.4%
2%
0.7%
Indianmusic
0.7%
0.4%
0.1%
3%
0.0%
0.7%
MSN
0.0%
0.5%
0.7%
0.0%
0.7%
0.7%
Apniisp
0.2%
0.3%
0.8%
0.4%
2%
0.6%
Pz10
0.8%
0.0%
0.3%
0.5%
0.1%
0.6%
Funmaza
0.9%
0.4%
0.3%
0.0%
0.6%
0.6%
Realplayer
0.5%
0.0%
0.0%
0.1%
0.0%
0.6%
Timesmusic
0.8%
0.0%
0.1%
0.0%
0.1%
0.6%
1%
0.0%
0.3%
0.6%
0.8%
0.5%
0.7%
0.1%
0.3%
0.1%
0.1%
0.5%
Bollyfm Downloads Andhravilas
1%
0.0%
0.0%
0.6%
0.2%
0.4%
0.1%
0.2%
0.6%
2%
0.1%
0.4%
1%
0.0%
0.1%
0.0%
0.5%
0.4%
123music
0.5%
0.0%
0.0%
1%
1%
0.3%
Itunes
0.5%
0.3%
0.0%
0.5%
0.4%
0.3%
Radiomirchi
0.8%
0.0%
0.3%
0.1%
0.3%
0.3%
Musicworld
0.4%
0.0%
0.3%
0.7%
0.0%
0.3%
Telgusongs
0.1%
0.2%
0.0%
0.3%
2%
0.2%
Tamilmp3world
0.0%
0.1%
0.5%
0.0%
0.1%
0.2%
Sonymusic
0.1%
0.5%
0.0%
0.2%
0.0%
0.2%
Desimusic
0.1%
0.2%
0.0%
0.9%
0.5%
0.1%
Desiweb
0.1%
0.0%
0.2%
0.2%
0.3%
0.1%
17%
10%
7%
22%
6%
13%
Mag4U Musicmazaa
Others
148
Table 66: Preferred info search engine - local language Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
376
373
347
199
179
2,890
Google
68%
89%
79%
75%
84%
73%
0.6%
1%
5%
0.1%
0.6%
2%
Kerala
1%
0.9%
0.0%
1%
0.5%
2%
Guruji
3%
3%
0.0%
0.3%
2%
2%
Manoramaonline
Webduniya
2%
0.2%
0.2%
4%
1%
1%
Khoj
0.2%
0.0%
1%
0.4%
3%
1%
MSN
0.0%
3%
0.7%
0.0%
0.2%
1%
Eenadu
2%
0.5%
0.0%
2%
2%
0.9%
Webulagam
1%
0.0%
1%
0.9%
0.5%
0.8%
Chennaionline
0.1%
0.0%
0.0%
1%
0.0%
0.5%
Jagran
1%
0.1%
0.0%
2%
0.0%
0.4%
Others
22%
2%
13%
13%
7%
16%
Rediff
AFU
Table 67: Preferred website for real estate Website Sample Base
Moneycontrol
Google
Yahoo
ICICI
568
563
524
301
271
4,367
Google
5%
81%
8%
8%
11%
19%
Yahoo
3%
4%
69%
8%
13%
15%
Magicbricks
32%
3%
4%
13%
4%
12%
Realestates
5%
2%
3%
15%
4%
10%
16%
3%
3%
15%
2%
10%
3%
2%
5%
4%
54%
7%
11%
0.5%
2%
5%
3%
5%
Property
9%
0.5%
0.4%
9%
0.4%
3%
Indiatimes
1%
0.0%
0.8%
2%
1%
3%
0.0%
0.0%
0.0%
0.7%
3%
1%
2%
0.2%
0.0%
0.0%
0.7%
0.7%
MSN
0.0%
0.5%
0.1%
0.0%
0.7%
0.6%
Manoramaonline
0.0%
0.0%
0.2%
0.0%
0.2%
0.5%
Chennaionline
0.0%
0.0%
0.0%
0.0%
0.7%
0.5%
Indiabulls
0.3%
0.0%
0.0%
2%
0.0%
0.4%
NDTV
0.8%
0.0%
0.0%
0.0%
0.0%
0.4%
Realtor
0.1%
0.0%
0.0%
0.1%
0.2%
0.3%
Keralarealestate
0.0%
0.0%
0.0%
3%
0.0%
0.2%
12%
5%
3%
16%
2%
12%
99acres Rediff Indiaproperty
Sify Sulekha
Others
149
Table 68: Preferred info search engine - English Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
666
661
615
353
318
5,123
Google
84%
89%
41%
78%
53%
71%
Yahoo
6%
3%
52%
6%
8%
12%
English
1%
0.1%
1%
6%
0.2%
3%
Rediff
1%
0.6%
1%
1%
35%
3%
MSN
0.4%
3%
0.7%
0.5%
0.3%
1%
Wikipedia
2%
1%
2%
2%
0.6%
1%
Indiatimes
0.2%
0.0%
0.0%
1%
0.8%
0.7%
Dictionary
2%
0.1%
0.0%
0.9%
0.0%
0.6%
BBC
0.0%
0.0%
0.0%
0.0%
0.1%
0.6%
Sify
0.0%
0.0%
0.0%
0.0%
0.1%
0.6%
Timesofindia
0.3%
0.0%
0.0%
0.0%
0.0%
0.4%
Altavista
0.1%
0.6%
0.0%
1%
0.0%
0.3%
2%
2%
3%
5%
2%
5%
Others
Table 69: Preferred website for instant messaging Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
666
661
615
353
318
5,123
Yahoo
66%
40%
84%
62%
42%
60%
Google Talk
13%
47%
7%
11%
7%
15%
Rediffbol
8%
3%
4%
11%
46%
11%
MSN
5%
5%
2%
6%
1%
6%
Orkut
2%
1%
1%
4%
2%
2%
Meebo
1%
3%
1%
2%
1%
2%
Skype
1%
0.2%
0.0%
0.3%
0.5%
0.7%
Indiatimes
0.1%
0.0%
0.0%
1%
0.1%
0.6%
AIM
0.4%
0.2%
0.0%
0.0%
0.1%
0.4%
3%
1%
0.7%
2%
0.3%
4%
Others
150
Table 70: Preferred website for social networking/communities Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
481
477
444
255
229
3,700
Orkut
70%
87%
24%
55%
64%
56%
Yahoo
11%
4%
66%
10%
22%
20%
MSN
1%
3%
1%
2%
0.5%
2%
Friends
0.5%
0.0%
0.0%
5%
0.0%
2%
Communities
0.1%
0.5%
0.0%
0.2%
0.1%
1%
Hi5
0.2%
0.3%
1%
3%
2%
0.8%
Myspace
1%
0.6%
0.0%
0.0%
0.0%
0.8%
Fropper
0.5%
0.0%
0.1%
0.2%
0.1%
0.4%
Linkedin
2%
0.0%
0.5%
0.0%
0.4%
0.4%
Tagged
0.1%
0.3%
0.6%
0.0%
0.0%
0.3%
Bharatstudent
0.5%
0.3%
0.0%
0.0%
2%
0.3%
Ryze
0.6%
0.1%
0.0%
1%
0.1%
0.3%
13%
3%
6%
24%
10%
16%
Others
151
Table 71: Preferred website for astrology Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
598
593
552
317
285
4,597
Yahoo
13%
6%
72%
20%
17%
22%
Astrology
22%
11%
6%
25%
3%
17%
Google
3%
65%
4%
6%
6%
14%
Rediff
14%
4%
6%
10%
55%
10%
Indiatimes astrospeak
13%
2%
0.8%
7%
6%
7%
Sify
4%
0.6%
0.6%
3%
2%
3%
MSN
4%
4%
0.7%
2%
2%
3%
Sarafreder
3%
0.6%
0.7%
1%
0.1%
2%
Horoscope
0.2%
0.3%
0.0%
0.8%
0.1%
2%
3%
0.4%
0.5%
2%
0.4%
2%
0.7%
1%
0.0%
2%
0.4%
0.8%
3%
0.2%
0.0%
3%
0.2%
0.8%
Astrolife Indianastrology Astrogyan Ivillage
0.8%
0.3%
1%
0.0%
0.7%
0.7%
Astroyogi
2%
0.8%
0.3%
1%
0.0%
0.7%
Webduniya
1%
0.4%
0.0%
0.3%
0.9%
0.6%
Timesofindia
0.6%
0.0%
0.0%
0.1%
0.0%
0.6%
Bejandaruwalla
2%
0.0%
0.1%
1%
0.0%
0.6%
Santabanta
1%
0.1%
0.7%
0.5%
0.1%
0.5%
Astrocenter
2%
0.8%
0.0%
0.0%
0.7%
0.5%
Paramdhaam
0.1%
0.2%
0.0%
0.0%
0.3%
0.5%
Manoramaonline
0.0%
0.0%
0.0%
0.8%
0.1%
0.5%
1%
0.0%
0.0%
2%
0.0%
0.5%
Indya
0.1%
0.0%
0.0%
0.1%
0.1%
0.4%
Webulagam
0.1%
0.0%
0.4%
0.0%
0.0%
0.4%
1%
0.0%
1%
0.0%
0.6%
0.4%
0.1%
0.0%
0.7%
0.0%
0.0%
0.3%
1%
0.0%
0.0%
0.2%
0.0%
0.3%
Kundli
0.3%
0.2%
0.0%
0.2%
0.0%
0.3%
Astroindia
0.1%
0.0%
0.0%
0.8%
0.0%
0.2%
Astroworld
0.1%
0.1%
0.0%
0.1%
0.3%
0.2%
Jagran
0.1%
0.1%
0.0%
0.0%
0.4%
0.2%
Others
7%
4%
5%
11%
5%
9%
Astrologyzone
Ganeshaspeaks Tarot Cyberastro
152
Table 72: Preferred website for online learning/education Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
583
578
538
309
278
4,482
Google
27%
78%
21%
24%
21%
32%
Yahoo
5%
2%
58%
5%
9%
13%
Rediff
3%
1%
2%
4%
45%
6%
Wikipedia
8%
1%
3%
10%
5%
5%
Education
4%
0.2%
0.7%
9%
0.2%
4%
Indiatimes
2%
0.0%
1%
1%
0.5%
2%
W3schools
3%
3%
0.7%
2%
0.6%
2%
Onlinelearning
0.5%
0.0%
0.9%
2%
0.0%
2%
MSN
0.1%
3%
0.7%
0.3%
0.9%
1%
IGNOU
1%
0.0%
0.6%
4%
0.5%
1%
CBSE
1%
0.1%
0.4%
0.0%
0.0%
1%
Ebizel
1%
0.4%
0.3%
6%
0.1%
1%
Onlineeducation
0.0%
0.0%
0.0%
0.4%
0.0%
1%
Annauniversity
0.2%
0.2%
0.4%
0.7%
0.2%
1%
ICFAI
1%
0.4%
0.4%
0.5%
1%
0.8%
Microsoft
0.4%
0.1%
0.4%
2%
0.8%
0.7%
Howstuffworks
0.3%
0.3%
0.0%
2%
2%
0.6%
ICAI
2%
0.1%
0.0%
1%
0.0%
0.6%
Dewsoftoverseas
0.4%
0.2%
0.3%
0.2%
0.2%
0.5%
BBC
0.5%
0.0%
0.0%
2%
0.1%
0.5%
Gurukul
0.2%
0.0%
0.0%
1%
0.1%
0.5%
Britishcouncil
0.6%
0.0%
0.0%
0.0%
0.7%
0.5%
Pubmed
2%
0.0%
0.0%
0.0%
0.2%
0.4%
Freshersworld
1%
0.2%
0.0%
0.1%
0.0%
0.3%
Answers
0.1%
1%
0.0%
0.7%
0.0%
0.3%
Worldwidelearn
0.0%
0.0%
0.0%
0.3%
0.0%
0.3%
English
0.5%
0.1%
0.0%
0.2%
0.0%
0.3%
Learning
0.1%
0.0%
0.7%
0.0%
0.1%
0.2%
Goiit
0.0%
0.0%
0.4%
0.5%
0.0%
0.2%
Symbiosis
0.3%
0.1%
0.3%
0.0%
0.0%
0.2%
NCERT
0.0%
0.3%
0.1%
0.3%
0.3%
0.2%
Mit.edu
0.3%
0.0%
0.0%
0.7%
0.6%
0.2%
Others
33%
8%
8%
19%
10%
23%
153
Table 73: Preferred blog sites Website
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
164
163
152
87
78
1,265
Google
25%
61%
9%
9%
12%
23%
Yahoo
5%
12%
37%
19%
17%
19%
Rediff
11%
10%
3%
13%
40%
11%
Blogger
22%
1%
9%
13%
5%
10%
Blogspot
10%
3%
3%
14%
4%
10%
Ibibo
15%
4%
8%
15%
16%
9%
Tagged
0.0%
0.0%
22%
0.0%
0.0%
3%
Hi5
0.0%
2%
3%
0.3%
0.0%
2%
2%
2%
0.2%
4%
3%
2%
Debonairblog
0.7%
1%
0.0%
8%
1%
2%
Youtube
0.0%
1%
1%
0.0%
0.0%
2%
5%
0.1%
0.0%
2%
0.3%
2%
Indiatimes
Mouthshut Mylot
3%
1%
0.6%
1%
0.0%
1%
MSN
0.3%
1%
1%
0.1%
0.0%
0.9%
Myspace
0.0%
1%
0.0%
0.0%
0.1%
0.5%
TimesofIndia
0.2%
0.0%
0.0%
0.0%
0.0%
0.5%
Sulekha
0.2%
0.1%
1%
0.0%
0.2%
0.4%
Fropper
0.0%
0.0%
0.1%
0.0%
0.4%
0.4%
Monster
0.1%
0.0%
0.1%
0.0%
0.0%
0.3%
1%
0.1%
2%
1%
0.1%
2%
Others
154
Table 74: Other language preferred for local language content Language
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
107
106
99
57
51
823
Hindi
22%
16%
17%
24%
22%
20%
Tamil
21%
12%
20%
4%
9%
16%
Telugu
18%
25%
8%
24%
11%
14%
7%
18%
10%
0.8%
13%
13%
Malayalam Marathi
12%
6%
8%
18%
20%
11%
Kannada
4%
16%
9%
11%
5%
9%
Bengali
8%
0.6%
6%
6%
5%
6%
Gujarati
5%
0.0%
8%
8%
2%
4%
Konkani
0.0%
0.0%
8%
0.0%
0.0%
1%
Urdu
0.0%
2%
0.0%
2%
1%
0.7%
Oriya
0.8%
0.0%
0.0%
0.0%
2%
0.6%
Punjabi
0.0%
0.0%
0.4%
0.0%
1%
0.5%
Awadhi
0.0%
0.0%
0.0%
0.0%
0.0%
0.2%
Bhojpuri
0.0%
0.6%
0.0%
0.0%
0.0%
0.2%
Bodo
0.0%
0.0%
0.0%
0.0%
0.0%
0.2%
Tulu
0.0%
0.0%
0.0%
0.0%
2%
0.2%
Assamese
0.0%
0.4%
0.0%
0.0%
0.0%
0.1%
Kanauji
0.0%
0.0%
0.0%
0.0%
0.9%
0.1%
Maithili
0.0%
0.6%
0.5%
0.0%
0.0%
0.1%
Manipuri
0.0%
0.0%
0.8%
0.0%
0.0%
0.1%
Sanskrit
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Marwari
0.5%
0.0%
0.0%
0.0%
0.0%
0.1%
Santhali
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Bundeli
0.0%
0.3%
0.0%
0.0%
0.0%
0.0%
Haryanvi
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Kashmiri
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Others
0.9%
2%
5%
3%
7%
3%
155
Table 75: Preferred website for checking local language content Website Sample Base
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
107
106
99
57
51
823
Google
9%
42%
10%
12%
8%
15%
Yahoo
4%
2%
46%
0.0%
7%
10%
Eeandu
16%
4%
0.9%
24%
8%
8%
0.6%
7%
9%
2%
8%
7%
Thinamalar
6%
5%
1%
0.0%
4%
5%
Webduniya
4%
2%
2%
4%
8%
4%
0.0%
7%
0.0%
0.0%
0.0%
4%
Marathiworld
7%
2%
4%
8%
3%
3%
Webulagam
4%
5%
7%
0.2%
0.7%
3%
Esakal
4%
1%
2%
8%
2%
3%
Rediff
0.0%
2%
3%
2%
15%
3%
Jagran
7%
0.1%
0.0%
3%
4%
2%
Malayalamanorama
Keralakaumudi
Dainikjagran
0.5%
3%
0.4%
7%
6%
2%
Tamilcinema
1%
0.0%
0.5%
1%
0.0%
2%
Gujratsamachar
1%
0.0%
0.0%
4%
0.6%
1%
Anandabazaar
0.8%
0.1%
1%
0.0%
0.7%
1%
Banglalive
0.0%
0.0%
0.9%
5%
0.0%
1%
Kumudam
0.2%
0.0%
3%
0.0%
0.5%
1%
Kannadaaudio
0.2%
0.5%
0.0%
1%
1%
0.9%
Sakal
1%
0.0%
0.0%
4%
3%
0.9%
Thatskannada
0.0%
0.0%
0.0%
0.9%
0.5%
0.9%
Epatra
0.0%
0.3%
1%
7%
2%
0.8%
Amarujala
0.0%
2%
0.0%
0.0%
0.0%
0.7%
bbchindi
0.1%
0.0%
0.0%
0.0%
0.4%
0.7%
Bhaskar
2%
0.1%
0.3%
0.0%
4%
0.7%
Deepika
0.1%
0.0%
0.0%
0.0%
0.1%
0.6%
Vaartha
0.2%
0.3%
0.0%
0.0%
0.0%
0.4%
Dailythanthi
0.0%
0.8%
0.0%
0.0%
2%
0.4%
Dinakaran
0.0%
0.2%
0.0%
0.0%
0.0%
0.4%
Matrubhumi
0.1%
0.0%
0.0%
0.0%
0.4%
0.3%
Maharashtratimes
0.4%
0.0%
0.0%
0.5%
0.5%
0.3%
32%
15%
7%
8%
11%
18%
Others
156
Table 76: Most preferred TV channel TV Channel
Moneycontrol
Google
Sample Base
730
724
674
Star Plus
10%
7%
14%
Discovery
8%
7%
7%
NDTV
6%
3%
Aajtak
5%
2%
Sun TV
Yahoo
ICICI
Rediff
AFU
387
348
5,614
12%
13%
12%
9%
7%
7%
3%
5%
4%
6%
0.7%
10%
6%
5%
2%
6%
5%
4%
5%
5%
17%
0.9%
0.9%
5%
0.6%
5%
HBO
3%
5%
4%
4%
2%
4%
Sony
2%
4%
4%
2%
4%
4%
M TV
2%
6%
5%
2%
3%
3%
Star Movies
3%
3%
2%
3%
3%
3%
ESPN
1%
3%
3%
2%
2%
3%
Zee TV
2%
3%
4%
3%
2%
3%
Moneycontrol
Star One
4%
3%
2%
1%
4%
3%
0.6%
3%
3%
2%
5%
3%
National Geographic
6%
2%
2%
4%
0.5%
2%
CNN IBN
3%
2%
2%
2%
0.9%
2%
0.3%
2%
0.6%
1%
2%
2%
Ten Sports
TV 9 Star World
2%
0.0%
2%
2%
1%
1%
Asianet
0.2%
4%
2%
1%
1%
1%
DD 1
0.9%
1%
1%
1%
2%
1%
E TV
2%
4%
1%
0.7%
2%
1%
Sab TV
2%
1%
0.8%
1%
0.7%
1%
Star News
1%
0.1%
0.3%
1%
2%
1%
Gemini
0.3%
2%
0.6%
0.2%
1%
1%
Pogo
0.1%
0.2%
2%
0.9%
0.7%
1%
Cartoon Network
0.6%
2%
1%
1%
1%
0.9%
AXN
0.8%
0.8%
1%
0.7%
1%
0.9%
BBC
0.1%
0.9%
1%
0.3%
0.6%
0.9%
Star Sports
0.6%
0.3%
2%
2%
1%
0.8%
F TV
0.0%
0.7%
0.8%
2%
1%
0.8%
Zee Cinema
0.4%
0.9%
1%
0.1%
0.2%
0.8%
NDTV Profit
2%
0.0%
0.2%
0.2%
0.2%
0.8%
Travel & Living
0.9%
0.6%
0.2%
0.5%
0.8%
0.7%
Vijaya TV
0.3%
0.5%
1%
0.2%
0.1%
0.7%
History Channel
1%
1%
1%
1%
0.8%
0.7%
Sun Music
0.0%
0.9%
0.7%
0.0%
2%
0.6%
Set Max
0.5%
0.9%
0.5%
0.7%
1%
0.6%
Dd News
1%
0.0%
0.9%
0.0%
0.0%
0.6%
Kairali TV
0.0%
1%
0.0%
0.0%
0.0%
0.6%
Zoom
0.3%
1%
1%
0.1%
0.1%
0.5%
Animal Planet
0.2%
0.4%
0.8%
0.0%
1%
0.5%
Etv Kannada
0.9%
0.1%
0.9%
0.0%
0.3%
0.5%
157
TV Channel
Moneycontrol
Google
Times Now
0.6%
Surya TV
0.0%
Any Sports Channel
0.5%
India TV
0.0%
V Channel NDTV24*7 Aawaz
Yahoo
ICICI
Rediff
AFU
0.3%
1%
0.7%
0.1%
0.5%
0.0%
0.1%
0.0%
0.1%
0.4%
0.3%
1%
0.1%
0.7%
0.4%
0.3%
0.4%
0.1%
0.6%
0.4%
0.2%
0.4%
0.0%
0.0%
0.1%
0.4%
0.5%
0.4%
0.0%
0.0%
2%
0.4%
1%
0.2%
0.6%
0.1%
0.1%
0.4%
Any Music Channel
0.0%
2%
0.0%
0.0%
0.0%
0.3%
Any News Channel
0.1%
0.6%
0.9%
0.6%
0.9%
0.3%
Sahara One
0.2%
0.0%
0.8%
0.0%
0.0%
0.3%
Vh1
0.2%
0.9%
0.0%
0.0%
0.0%
0.3%
Zee News
0.0%
0.1%
0.9%
0.1%
0.8%
0.3%
Udaya TV
0.0%
0.2%
0.1%
0.2%
0.8%
0.3%
Zee Music
0.1%
0.1%
0.0%
0.8%
0.0%
0.3%
Headlines Today
0.5%
0.1%
0.4%
0.0%
2%
0.3%
Disney Channel
0.1%
0.4%
0.6%
0.1%
0.3%
0.2%
SS Music
0.1%
1%
0.5%
0.0%
0.0%
0.2%
Maa TV
0.1%
0.2%
0.0%
0.3%
0.5%
0.2%
Zee Marathi
0.3%
0.1%
0.4%
0.6%
0.1%
0.2%
ETC
0.0%
1%
0.0%
0.1%
0.3%
0.2%
Jetix
0.0%
0.0%
0.5%
2%
0.0%
0.2%
1%
0.1%
0.0%
0.0%
0.0%
0.2%
Etv Marathi
0.9%
0.0%
0.0%
0.1%
0.2%
0.2%
Star Anand
0.0%
0.0%
1%
0.0%
0.0%
0.2%
Animax
0.0%
0.0%
0.0%
2%
0.0%
0.1%
Star Gold
0.0%
0.2%
0.0%
0.1%
0.5%
0.1%
MH1
0.0%
0.0%
0.4%
0.0%
0.2%
0.1%
Alfa Marathi
0.1%
0.0%
0.0%
0.0%
0.1%
0.1%
Any Movie Channel
0.0%
0.4%
0.0%
0.0%
0.2%
0.1%
B4U
0.0%
0.1%
0.0%
0.0%
0.0%
0.1%
Jaya TV
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Teja TV
0.0%
0.1%
0.0%
1%
0.1%
0.1%
Zee Business
0.2%
0.0%
0.0%
0.1%
0.6%
0.1%
Zee Café
0.0%
0.0%
0.0%
0.6%
0.0%
0.1%
Hungama TV
0.3%
0.2%
0.0%
0.0%
0.0%
0.1%
Local
0.4%
0.0%
0.0%
0.0%
0.0%
0.1%
Kiran TV
0.0%
0.0%
1%
0.0%
0.0%
0.1%
Raj TV
0.0%
0.8%
0.0%
0.0%
0.0%
0.1%
Set Pix
0.0%
0.0%
0.3%
0.0%
0.0%
0.1%
Etv Bangla
0.0%
0.1%
0.0%
0.0%
0.1%
0.0%
God
0.0%
0.0%
0.1%
0.0%
0.0%
0.0%
Star Utsav
0.0%
0.2%
0.0%
0.0%
0.1%
0.0%
India Vision
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Hall Mark
0.0%
0.4%
0.0%
0.0%
0.0%
0.0%
Ibnlive
158
TV Channel
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Aditya
0.0%
0.0%
0.0%
0.0%
0.1%
0.0%
Astha
0.0%
0.1%
0.0%
0.0%
0.1%
0.0%
K TV
0.0%
0.0%
0.0%
0.1%
0.1%
0.0%
Sahara TV
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Sanskar
0.0%
0.0%
0.0%
0.0%
0.2%
0.0%
Zee English
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Zee Studio
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
All Telugu
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Nick
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Sahara Samay
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Smile TV
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Zee Bangla
0.0%
0.0%
0.0%
0.0%
0.7%
0.0%
Akasha Bangla
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Peace TV
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Zee Primier
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Win Cable
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Others
0.2%
3%
0.1%
2%
0.5%
0.8%
159
Table 77: Most preferred newspaper Newspaper
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
729
723
673
387
348
5,606
The Times of India
35%
34%
29%
35%
38%
34%
The Hindu
15%
25%
17%
21%
16%
18%
The Hindustan Times
5%
4%
8%
4%
6%
6%
Deccan Chronicle
2%
7%
4%
2%
4%
4%
The Economic Times
10%
1%
0.9%
3%
2%
3%
0.5%
3%
2%
2%
2%
3%
The Telegraph
2%
2%
2%
4%
1%
3%
Dainik Bhaskar
4%
1%
2%
5%
4%
3%
Indian Express
2%
0.5%
3%
1%
2%
2%
Malyalam Manorama
1%
2%
4%
0.3%
0.3%
2%
Dainik Jagran
2%
1%
2%
1%
3%
2%
The Tribune
2%
3%
2%
1%
1%
2%
Deccan Herald
2%
2%
2%
0.3%
1%
1%
Vijay Karnataka
4%
0.4%
1%
0.9%
0.2%
1%
DNA
1%
2%
1%
2%
0.8%
1%
Gujrat Samachar
2%
0.1%
2%
3%
0.3%
1%
Mid Day
0.4%
1%
2%
2%
2%
1%
Dinamalar
0.0%
0.4%
1%
0.7%
0.2%
0.8%
Mumbai Mirror
0.6%
0.1%
0.6%
1%
2%
0.7%
Anand Bazar Patrika
0.8%
1%
1%
0.3%
0.8%
0.7%
Daily Thanthi
0.0%
2%
0.8%
0.0%
0.7%
0.6%
Divya Bhaskar
1%
0.0%
0.0%
0.7%
0.8%
0.6%
Eenadu
Business Line
2%
0.0%
0.0%
0.6%
0.0%
0.6%
Lokmat
0.4%
0.4%
2%
0.9%
0.5%
0.5%
Sakal
0.5%
0.0%
0.8%
1%
0.4%
0.5%
1%
0.0%
0.2%
0.2%
1%
0.5%
Dinakaran
0.3%
0.0%
0.3%
0.0%
0.7%
0.5%
Loksatta
0.7%
0.2%
1%
0.0%
2%
0.5%
Sandesh
0.2%
0.0%
0.0%
0.9%
0.3%
0.5%
Amar Ujala
0.2%
0.6%
0.4%
0.1%
0.4%
0.4%
Mathrubhumi
0.0%
0.1%
1%
0.0%
0.7%
0.3%
Nav Hindi Times
0.3%
0.3%
0.0%
0.0%
0.8%
0.3%
Punjab Kesari
0.0%
0.2%
1%
0.0%
0.9%
0.3%
Nai Dunia
0.0%
0.0%
0.9%
0.0%
0.3%
0.3%
Kerala Kaumudi
0.0%
0.0%
0.0%
0.0%
0.0%
0.3%
Business Standard
0.1%
0.0%
0.3%
0.6%
0.0%
0.3%
Gulf News
0.0%
2%
0.0%
0.0%
0.0%
0.3%
Nav Bharat Times
0.1%
0.5%
0.1%
0.0%
0.3%
0.2%
Hitvada
0.2%
0.4%
0.4%
0.2%
0.3%
0.2%
Maharashtra Times
0.5%
0.0%
0.1%
0.6%
0.7%
0.2%
The Statesman
0.8%
0.2%
0.2%
0.0%
0.0%
0.2%
Andhra Jyoti
0.4%
0.5%
0.1%
0.0%
0.3%
0.2%
Rajasthan Patrika
160
Newspaper
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Samaj
0.3%
0.0%
0.0%
0.0%
0.1%
0.2%
Vartha
0.1%
0.1%
0.0%
0.0%
0.3%
0.2%
Prajavani
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Vijaya Times
0.1%
0.0%
0.1%
0.2%
0.1%
0.1%
Dharitri
0.1%
0.0%
0.0%
0.0%
0.0%
0.1%
Dinamani
0.0%
0.0%
0.1%
0.5%
0.1%
0.1%
Mumbai Samachar
0.0%
0.0%
0.0%
1%
0.0%
0.1%
Prabhat Khabar
0.0%
0.0%
0.3%
1%
0.2%
0.1%
Udayavani
0.0%
0.1%
0.4%
0.0%
0.0%
0.1%
Pratidin (Local)
0.0%
0.0%
1%
0.0%
0.0%
0.1%
Bangalore Times
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Pudhari
0.0%
0.0%
0.0%
0.1%
0.1%
0.1%
Mint
0.5%
0.0%
0.0%
0.0%
0.0%
0.1%
Saamna
0.0%
0.0%
0.0%
0.0%
0.1%
0.0%
Sambad
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Kannada praba
0.0%
0.0%
0.0%
0.3%
0.2%
0.0%
Asian Age
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Employment News
0.0%
0.1%
0.0%
0.0%
0.0%
0.0%
Financial Express
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Free Press Journal
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Jansatta
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Madhyamum
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Rashtriya Sahara
0.0%
0.1%
0.0%
0.0%
0.0%
0.0%
Sanmarg
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Siasat
0.0%
0.0%
0.0%
0.0%
0.1%
0.0%
The Pioneer
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Vartaman
0.0%
0.0%
0.0%
0.0%
0.1%
0.0%
Tarun Bharat (Marathi)
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
india Today
0.0%
0.0%
0.0%
0.0%
0.1%
0.0%
Janshakti
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Aaj Kal
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Inquilab
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Greater Kashmir
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Sambad
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Others
0.1%
0.5%
1%
1%
0.5%
0.5%
161
Table 78: Most preferred magazine Magazine
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
646
641
596
343
308
4,968
India Today
28%
20%
25%
27%
29%
25%
The Week
4%
7%
5%
5%
6%
6%
Reader's Digest
4%
5%
5%
9%
9%
5%
Outlook
6%
2%
1%
4%
4%
5%
Sports Star
2%
7%
4%
3%
3%
4%
Femina
3%
4%
7%
2%
3%
3%
Business World
7%
2%
0.6%
4%
0.7%
3%
Business Today
5%
0.5%
0.3%
0.9%
2%
3%
Digit
2%
2%
2%
7%
4%
2%
Film Fare
0.9%
2%
5%
0.2%
2%
2%
Chip
2%
2%
2%
3%
3%
2%
Ananda Vikatan
1%
2%
1%
1%
0.5%
2%
Star Dust
1%
3%
1%
1%
2%
2%
Autocar India
1%
3%
1%
0.4%
2%
2%
Women's Era
0.5%
2%
1%
0.8%
2%
1%
Swathi
1%
0.8%
0.6%
0.9%
2%
1%
Business India
1%
0.0%
0.3%
0.2%
1%
1%
0.0%
2%
0.0%
0.1%
0.0%
1%
1%
1%
1%
1%
0.5%
1%
Time
0.4%
3%
0.7%
2%
0.2%
1%
India Times
0.9%
1%
1%
2%
0.3%
0.9%
Chitralekha
2%
0.0%
0.1%
3%
0.1%
0.9%
Wisdom Electronics For You
Business & Economy
1%
1%
0.9%
0.6%
0.1%
0.9%
Computers Today
0.1%
1%
0.8%
2%
0.8%
0.8%
Fortune India
0.8%
0.6%
1%
0.2%
0.2%
0.8%
Vanita
0.0%
1%
3%
0.1%
1%
0.7%
Kumudham
0.2%
0.3%
1%
0.2%
0.7%
0.7%
Cosmopolitan
2%
0.3%
0.2%
0.1%
1%
0.7%
Grihshobha
0.6%
0.1%
0.8%
0.6%
0.5%
0.6%
National Geographic
0.8%
0.5%
1%
0.2%
0.2%
0.6%
PC Quest
0.3%
0.9%
0.0%
0.1%
1%
0.6%
Science Reporter
0.4%
0.2%
3%
0.0%
0.2%
0.6%
Outlook Money
2%
0.0%
0.0%
0.0%
0.5%
0.6%
Dalal Street
2%
0.5%
0.3%
1%
0.1%
0.6%
Competition Success Review
0.4%
0.6%
0.7%
0.6%
2%
0.5%
Overdrive
0.1%
0.7%
0.3%
0.9%
1%
0.5%
Today
0.7%
0.2%
2%
0.2%
2%
0.5%
Health
0.4%
0.9%
0.1%
0.8%
0.1%
0.4%
Business Week
0.7%
1%
0.0%
0.0%
0.1%
0.4%
Gladrags
0.6%
0.4%
0.0%
0.0%
0.1%
0.4%
Playboy
0.0%
0.4%
0.0%
0.9%
0.5%
0.4%
Cricket Samrat
0.2%
0.3%
0.4%
0.1%
0.0%
0.3%
162
Magazine
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Brunch
0.0%
0.1%
0.6%
0.1%
0.1%
0.3%
Anandamela
0.0%
0.0%
2%
0.0%
0.0%
0.3%
Capital Market
2%
0.3%
0.0%
0.2%
0.0%
0.3%
Data Quest
0.0%
0.0%
0.0%
2%
0.1%
0.3%
Manorama
0.0%
0.6%
2%
0.0%
0.0%
0.3%
Meri Saheli
0.0%
0.4%
0.3%
0.0%
0.3%
0.2%
Good House Keeping
0.5%
0.0%
0.0%
0.0%
0.6%
0.2%
Inside Outside
0.2%
0.4%
0.0%
0.6%
0.1%
0.2%
Safari
0.4%
0.0%
0.2%
0.2%
0.0%
0.2%
Sudha
0.0%
0.2%
0.0%
0.6%
0.2%
0.2%
PC World
0.0%
1%
0.0%
0.0%
0.4%
0.2%
Chronicle
0.0%
1%
0.0%
0.0%
0.0%
0.2%
Cineblitz
0.0%
0.0%
0.8%
0.1%
0.0%
0.2%
Debonair
0.0%
0.0%
0.0%
0.0%
0.1%
0.2%
Desh
0.6%
0.0%
0.5%
0.1%
0.7%
0.2%
Junior Vikatan
0.0%
1%
0.2%
0.1%
0.0%
0.2%
Maxim
0.4%
0.2%
0.0%
0.1%
0.1%
0.2%
Sarita
0.1%
0.0%
1%
0.0%
0.4%
0.2%
1%
0.0%
0.0%
0.0%
0.1%
0.2%
The Economist
0.4%
0.0%
0.0%
0.1%
0.0%
0.2%
Money life
0.3%
0.0%
0.0%
0.0%
0.1%
0.2%
Sananda
0.0%
0.0%
0.4%
0.2%
0.1%
0.1%
Abhiyan
0.1%
0.0%
0.2%
0.6%
0.0%
0.1%
Aha Zindagi
0.0%
0.2%
0.1%
0.1%
0.8%
0.1%
Aval Vikatan
0.0%
0.0%
0.1%
0.0%
0.0%
0.1%
Linux For You
0.1%
0.0%
0.4%
0.2%
0.0%
0.1%
Graphiti
0.1%
0.0%
0.2%
0.0%
0.0%
0.1%
Auto India
0.1%
0.0%
0.2%
0.0%
0.1%
0.1%
Buzz
0.2%
0.1%
0.0%
0.6%
0.1%
0.1%
Champak
0.0%
0.0%
0.4%
0.0%
0.0%
0.1%
Deccan Chronicle
0.0%
0.3%
0.0%
0.0%
0.0%
0.1%
Elle
0.0%
0.0%
0.4%
0.1%
0.0%
0.1%
Frontline
0.0%
0.3%
0.5%
0.0%
0.1%
0.1%
Lokprabha
0.0%
0.1%
0.4%
0.0%
0.1%
0.1%
Saptahik Sakal
0.0%
0.0%
0.0%
0.7%
0.0%
0.1%
Saras Salil
0.0%
0.0%
0.3%
0.0%
0.6%
0.1%
Savvy
0.4%
0.0%
0.0%
0.1%
0.2%
0.1%
Society
0.0%
0.0%
0.0%
0.3%
0.1%
0.1%
Living Digital
0.6%
0.1%
0.0%
0.0%
0.0%
0.1%
Animation Reporter
0.0%
0.4%
0.0%
0.9%
0.1%
0.1%
Chandamama
0.0%
0.0%
0.2%
0.0%
0.0%
0.1%
Andra Jyoti
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Bikes
0.0%
0.4%
0.0%
0.0%
0.0%
0.1%
Business Standard
0.0%
0.4%
0.0%
0.0%
0.1%
0.1%
Taranga
163
Magazine
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Anandalok
0.0%
0.0%
0.0%
0.0%
0.2%
0.1%
Developer IQ
0.0%
0.0%
0.0%
1%
0.0%
0.1%
Auto World
0.3%
0.0%
0.0%
0.0%
0.1%
0.1%
Better Photography
0.0%
0.0%
0.0%
0.1%
0.0%
0.0%
Top Gear
0.0%
0.1%
0.0%
0.1%
0.1%
0.0%
Saptahik Bartaman
0.0%
0.0%
0.1%
0.1%
0.0%
0.0%
Nirogadhaam
0.3%
0.0%
0.0%
0.0%
0.1%
0.0%
Automobiles
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Business Times
0.0%
0.0%
0.0%
0.0%
0.2%
0.0%
Grihlakshmi
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Kadambini
0.0%
0.0%
0.0%
0.0%
0.2%
0.0%
Mathrubhumi
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Outlook Traveller
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Pratiyogita Darpan
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Saheli
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Sakhi
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Mans World
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Kurukshetra
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Economical Times
0.0%
0.2%
0.0%
0.0%
0.0%
0.0%
4%
8%
7%
6%
6%
7%
Others
Table 79: Most preferred radio channel Radio Channel
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
507
503
468
269
242
3,900
Radio Mirchi
40%
30%
37%
46%
34%
39%
Red FM
10%
14%
12%
14%
11%
12%
AIR
10%
12%
8%
11%
12%
11%
Radio City
12%
10%
10%
8%
10%
10%
Suryan FM
4%
9%
10%
2%
6%
7%
Big FM
9%
2%
4%
9%
9%
6%
AIR FM GOLD
4%
11%
7%
3%
6%
5%
AIR FM RAINBOW
4%
5%
4%
0.9%
5%
3%
Fever FM
3%
2%
2%
3%
1%
2%
BBC World Space Go FM Power FM
0.4%
1%
3%
2%
2%
1%
1%
0.1%
0.1%
0.3%
0.5%
1%
0.5%
2%
0.1%
0.7%
3%
1%
2%
0.9%
1%
0.1%
0.1%
0.9%
Amar FM
0.6%
0.0%
0.0%
0.0%
0.2%
0.2%
Hum FM
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
1%
0.6%
1%
0.6%
0.8%
1%
Others
164
Table 80: Top of mind recall for brands TOM Brand
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Sample Base
785
779
725
417
374
6,038
Sony
11%
6%
7%
5%
6%
8%
Nokia
6%
6%
8%
7%
9%
7%
Tata
4%
6%
5%
6%
7%
5%
LG
4%
6%
4%
3%
5%
4%
Reliance
5%
2%
4%
5%
3%
4%
Colgate
4%
0.9%
0.6%
6%
2%
3%
HLL
2%
0.3%
2%
2%
4%
3%
Nike
2%
3%
3%
2%
2%
3%
Samsung
3%
2%
2%
3%
2%
2%
Pepsi
1%
3%
1%
1%
2%
2%
Microsoft
2%
2%
3%
2%
2%
2%
Adidas
0.7%
5%
2%
0.7%
0.2%
2%
Maruti
2%
0.9%
2%
2%
3%
2%
Philips
1%
2%
2%
1%
1%
2%
Coca Cola
2%
0.4%
1%
1%
3%
2%
Google
2%
1%
1%
1%
2%
1%
Reebok
2%
1%
0.9%
1%
1%
1%
Hero Honda
1%
2%
1%
0.2%
2%
1%
HP
2%
1%
2%
2%
0.7%
1%
IBM
0.1%
4%
0.5%
2%
1%
1%
Airtel
1%
1%
0.4%
2%
1%
1%
Godrej
2%
0.7%
0.8%
0.4%
1%
1%
Bajaj
2%
0.7%
2%
1%
1%
1%
Raymonds
1%
0.4%
1%
1%
0.7%
0.9%
Intel
0.5%
2%
1%
0.6%
0.6%
0.9%
Honda
2%
1%
0.1%
0.9%
2%
0.9%
Levis
1%
0.6%
0.9%
0.3%
0.6%
0.8%
Videocon
0.6%
2%
0.4%
0.7%
0.7%
0.7%
Wipro
0.4%
2%
0.6%
0.1%
0.7%
0.7%
Compaq
0.3%
0.3%
0.6%
0.0%
0.3%
0.7%
1%
0.8%
0.2%
0.4%
0.7%
0.7%
Lakme
0.6%
0.8%
2%
0.5%
0.9%
0.6%
Onida
0.3%
0.6%
1%
0.5%
0.9%
0.6%
Lee
0.4%
0.1%
1%
2%
0.3%
0.6%
Amul
0.2%
0.3%
0.8%
0.0%
0.9%
0.5%
Britannia
0.0%
0.2%
0.6%
2%
0.6%
0.5%
Cadbury
0.5%
0.3%
0.4%
0.7%
0.9%
0.5%
Motorola
0.4%
0.0%
0.7%
1%
0.3%
0.5%
Peter England
0.2%
2%
0.4%
0.2%
0.0%
0.5%
Sony Ericsson
Hutch
1%
0.1%
0.5%
0.9%
0.2%
0.5%
BPL
0.4%
0.5%
0.5%
0.9%
1%
0.4%
HCL
0.2%
0.3%
0.6%
0.0%
1%
0.4%
165
TOM Brand Mercedes
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
0.5%
0.7%
0.6%
0.5%
0.2%
0.4%
Bata
1%
0.0%
0.3%
0.4%
0.7%
0.4%
BSNL
0.1%
0.3%
0.1%
0.2%
0.8%
0.4%
ICICI
0.6%
0.3%
0.2%
0.3%
0.1%
0.4%
Nestle
0.1%
0.7%
1%
0.2%
0.4%
0.4%
Surf
0.5%
0.5%
0.5%
0.0%
0.3%
0.4%
Titan
0.5%
0.2%
0.6%
0.0%
0.2%
0.4%
Apple
0.2%
0.7%
0.6%
0.2%
0.3%
0.4%
Dell
0.4%
0.4%
0.0%
0.1%
0.1%
0.4%
ITC
0.7%
0.1%
0.0%
0.6%
0.1%
0.4%
Toyota
0.2%
0.7%
0.0%
0.0%
0.6%
0.4%
Dabur
0.3%
0.3%
0.3%
0.0%
0.5%
0.3%
Whirlpool
0.1%
0.0%
0.3%
0.2%
1%
0.3%
Amway
0.3%
0.3%
0.3%
0.2%
0.1%
0.3%
Garnier
0.2%
0.4%
0.2%
0.2%
0.1%
0.3%
Hyundai
0.5%
0.4%
0.2%
0.2%
0.3%
0.3%
Kingfisher
0.1%
0.0%
0.3%
0.5%
0.4%
0.3%
Lenovo
0.4%
0.0%
0.0%
0.5%
0.1%
0.3%
Ponds
0.3%
0.2%
0.7%
0.3%
0.3%
0.3%
BMW
0.3%
0.4%
0.2%
0.3%
0.0%
0.3%
Canon
1%
0.0%
0.0%
0.3%
0.1%
0.3%
John Players
0.0%
0.4%
0.7%
0.0%
0.0%
0.3%
Provogue
0.2%
0.4%
0.7%
0.6%
0.2%
0.3%
Dettol
0.0%
0.0%
0.3%
0.1%
0.0%
0.3%
Parle
0.1%
0.0%
0.1%
0.1%
0.0%
0.2%
Johnson & Johnson
0.1%
0.3%
0.0%
0.0%
0.2%
0.2%
Pantaloon
0.0%
0.0%
0.4%
0.1%
0.2%
0.2%
Yamaha
0.2%
0.9%
0.3%
0.0%
0.1%
0.2%
Brooke Bond
0.1%
0.0%
0.0%
0.0%
0.0%
0.2%
Close Up
0.6%
0.0%
0.5%
0.0%
0.0%
0.2%
Horlicks
0.1%
0.2%
0.1%
0.4%
0.0%
0.2%
Infosys
0.2%
0.2%
0.0%
0.3%
0.1%
0.2%
Lifebuoy
0.1%
0.9%
0.0%
0.3%
0.3%
0.2%
Pepe
0.1%
0.3%
0.1%
0.6%
0.0%
0.2%
Pepsodent
0.1%
0.2%
0.3%
0.2%
0.1%
0.2%
TVS
0.0%
0.0%
0.0%
0.1%
0.3%
0.2%
Woodland
0.1%
0.1%
0.1%
0.0%
0.4%
0.2%
Arrow
0.0%
0.2%
0.3%
0.0%
0.3%
0.2%
Ford
0.1%
0.2%
0.2%
0.0%
0.1%
0.2%
1%
0.1%
0.2%
0.0%
0.2%
0.2%
LIC
0.6%
0.0%
0.2%
0.0%
0.0%
0.2%
Nescafe
0.2%
0.1%
0.6%
0.2%
0.3%
0.2%
Ray Ban
0.2%
0.4%
0.0%
0.3%
0.2%
0.2%
Rediff
0.5%
0.0%
0.2%
0.0%
0.1%
0.2%
Hamam
166
TOM Brand
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Revlon
0.0%
0.3%
0.5%
0.0%
0.1%
0.2%
Times of India
0.5%
0.0%
0.1%
0.5%
0.0%
0.2%
Denim
0.0%
0.0%
0.1%
0.0%
0.2%
0.1%
ISI
0.0%
0.2%
0.0%
0.0%
0.2%
0.1%
Killer
0.0%
0.1%
0.2%
0.2%
0.0%
0.1%
L`Oreal
0.1%
0.2%
0.1%
0.3%
0.0%
0.1%
Lux
0.0%
0.0%
0.6%
0.0%
0.1%
0.1%
Suzuki
0.0%
0.2%
0.0%
0.0%
0.1%
0.1%
Spykar
0.0%
0.5%
0.1%
0.2%
0.1%
0.1%
Thums Up
0.3%
0.0%
0.1%
0.0%
0.2%
0.1%
Wills
0.0%
0.0%
0.3%
0.0%
0.1%
0.1%
Allen Solly
0.2%
0.1%
0.1%
0.1%
0.1%
0.1%
Fair & Lovely
0.1%
0.0%
0.4%
0.0%
0.1%
0.1%
Ferrari
0.0%
0.1%
0.0%
0.0%
0.0%
0.1%
Fevicol
0.1%
0.0%
0.2%
0.2%
0.1%
0.1%
Gillette
0.0%
0.0%
0.0%
0.0%
0.1%
0.1%
Honda City
0.1%
0.1%
0.1%
0.0%
0.1%
0.1%
IFB
0.0%
0.0%
0.4%
0.0%
0.0%
0.1%
Kodak
0.0%
0.6%
0.0%
0.0%
0.0%
0.1%
Koutons
0.3%
0.1%
0.0%
0.1%
0.1%
0.1%
Louis Phillip
0.7%
0.0%
0.0%
0.6%
0.0%
0.1%
Maggi
0.1%
0.0%
0.0%
0.2%
0.1%
0.1%
Mcdonald
0.2%
0.0%
0.0%
0.0%
0.0%
0.1%
MRF
0.0%
0.4%
0.1%
0.1%
0.1%
0.1%
Nirma
0.2%
0.0%
0.2%
0.0%
0.3%
0.1%
P&G
0.1%
0.0%
0.0%
0.0%
0.3%
0.1%
Panasonic
0.0%
0.0%
0.2%
0.0%
0.0%
0.1%
Park Avenue
0.0%
0.1%
0.1%
0.0%
0.1%
0.1%
Rin
0.0%
0.0%
0.0%
0.2%
0.0%
0.1%
Santro
0.5%
0.0%
0.0%
0.0%
0.0%
0.1%
Sify
0.0%
0.2%
0.0%
0.0%
0.1%
0.1%
Skoda
0.1%
0.0%
0.1%
0.3%
0.1%
0.1%
Tata Indicom
0.0%
0.0%
0.0%
0.2%
0.1%
0.1%
VIP
0.0%
0.2%
0.3%
0.0%
0.1%
0.1%
Yahoo
0.2%
0.1%
0.1%
0.0%
0.0%
0.1%
Zodiac
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Axe
0.0%
0.0%
0.2%
0.0%
0.0%
0.1%
L&T
0.1%
0.0%
0.0%
0.2%
0.1%
0.1%
Ranbaxy
0.4%
0.1%
0.2%
0.0%
0.0%
0.1%
Sansui
0.0%
0.0%
0.0%
0.2%
0.1%
0.1%
TCS
0.0%
0.0%
0.0%
0.4%
0.2%
0.1%
SBI
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Siemens
0.0%
0.2%
0.0%
0.0%
0.0%
0.1%
Voltas
0.4%
0.0%
0.1%
0.0%
0.0%
0.1%
167
TOM Brand
Moneycontrol
Google
Yahoo
ICICI
Rediff
AFU
Gold Flake
0.1%
0.0%
0.0%
0.0%
0.0%
0.0%
Gucci
0.0%
0.0%
0.1%
0.0%
0.0%
0.0%
Mahindra & Mahindra
0.0%
0.0%
0.0%
0.2%
0.1%
0.0%
Parker
0.1%
0.1%
0.0%
0.0%
0.0%
0.0%
Rolex
0.2%
0.0%
0.0%
0.0%
0.0%
0.0%
Taj
0.1%
0.0%
0.0%
0.1%
0.1%
0.0%
Tata Tea
0.0%
0.0%
0.1%
0.0%
0.0%
0.0%
Van Huesen
0.0%
0.1%
0.0%
0.0%
0.0%
0.0%
Versace
0.0%
0.0%
0.0%
0.3%
0.0%
0.0%
Acer
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Idea
0.0%
0.0%
0.0%
0.1%
0.0%
0.0%
Lays
0.0%
0.0%
0.0%
0.2%
0.1%
0.0%
Sahara
0.0%
0.0%
0.1%
0.0%
0.1%
0.0%
Armani
0.0%
0.0%
0.1%
0.0%
0.0%
0.0%
Chevrolet
0.0%
0.1%
0.0%
0.0%
0.0%
0.0%
Citi Bank
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
GE
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
HDFC
0.0%
0.1%
0.0%
0.0%
0.1%
0.0%
Mark & Spencer
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
NIIT
0.0%
0.4%
0.0%
0.0%
0.0%
0.0%
Pears
0.0%
0.1%
0.0%
0.0%
0.0%
0.0%
Red Label
0.0%
0.1%
0.0%
0.0%
0.2%
0.0%
Reid & Taylor
0.1%
0.0%
0.0%
0.0%
0.0%
0.0%
Scorpio
0.0%
0.0%
0.1%
0.0%
0.0%
0.0%
Tanishq
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Tata Indica
0.1%
0.0%
0.0%
0.0%
0.1%
0.0%
Tata Motors
0.0%
0.0%
0.1%
0.0%
0.0%
0.0%
VSNL
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Glaxo
0.2%
0.0%
0.0%
0.0%
0.0%
0.0%
HSBC
0.0%
0.0%
0.0%
0.0%
0.1%
0.0%
MTNL
0.0%
0.1%
0.0%
0.0%
0.0%
0.0%
Satyam
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Liberty
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Others
7%
14%
14%
17%
12%
12%
168
Appendix
169
Table 81: City type classification by market size
REGIONS North
South
East
West
Delhi
Bangalore Chennai Coimbatore Hyderabad
Kolkata
Ahmadabad Mumbai Pune Surat
Faridabad Jaipur Kanpur Lucknow Ludhiana Patna
Kochi Madurai
Asansol
Bhopal Thane Indore Nagpur Vadodara
Amritsar Chandigarh Dhanbad Ghaziabad
Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam
Agra Allahabad Dehradun Gurgaon Jodhpur Meerut Noida Ranchi Varanasi Others from North India
Mangalore Mysore Secunderabad Others from South India
CITY TYPE BY MARKET SIZE 1
Metros
Urban Uptowns
Emerging Towns
Others
Guwahati
Bhubaneswar Cuttack Raipur Others from East India
Aurangabad Goa Jabalpur Nashik Rajkot Solapur Others from West India
1
Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.
170
Table 82: City type by population size vs. market size POPULATION SIZE
Upto 1 Lakh
1-5 Lakhs
5-10 lakhs
Above 10 Lakhs
Coimbatore
Ahmadabad Bangalore Chennai Delhi & NCR Hyderabad & Secunderabad Kolkata Mumbai & Suburbs Pune Surat Bhopal Jaipur Kanpur Lucknow Ludhiana Nagpur Patna
Metros
Faridabad
Assansol
Indore Kochi Madurai Vadodara
Goa
Amritsar Aurangabad Chandigarh Dhanbad Guwahati Jabalpur Rajkot Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam
Nashik
Mangalore Dehradun Others from North India Others from South India Others from East India Others from West India
Allahabad Bhubaneswar Cuttack Jodhpur Raipur Ranchi Solapur
Agra Meerut Varanasi
MARKET SIZE 2
Urban Uptowns
Emerging Towns
Others
Others from North India Others from South India Others from East India Others from West India
2
Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.
171
Table 83: Socio economic classification (SEC) grid
Chief Wage Earner's 3 Occupation
Chief Wage Earner's Highest Education Illiterate
School (Up to 4 yrs)
School (5-9 yrs)
Secondary / High School
Not Grad.
Grad./ PG (Gen.)
Grad./ PG (Prof.)
Unskilled worker
E
E
E
D
D
D
D
Skilled worker
E
E
D
C
C
B
B
Petty traders
E
D
D
C
C
B
B
Shop owners
D
D
C
B
B
A
A
Businessmen/ industrialists – with no employee
D
C
B
B
A
A
A
Businessmen/ industrialists – with 1 to 9 employee
C
B
B
B
A
A
A
Businessmen/ industrialists – with 10+ employee
B
B
A
A
A
A
A
Self-employed professionals
D
D
D
B
B
A
A
Clerical/ salesmen
D
D
D
C
B
B
B
Supervisor level
D
D
C
C
B
B
A
Officers/ executives (junior)
C
C
C
B
B
A
A
Officers/ executives (middle/ senior)
B
B
B
B
A
A
A
3
Chief Wage Earner is the head of the household who contributes maximum to the monthly household income. It is assumed in Indian marketing and media space that the life style of a household is largely determined by the combination of head of household’s highest level of education and current occupation.
172
Index: Charts
Chart 1: Overlap between online financial info, real estate info and business/financial news checking ...................................................... 13 Chart 2: Age profile of online financial info users .................................. 16 Chart 3: City-market wise distribution of online financial info users ............ 16 Chart 4: Regional distribution of online financial info users ...................... 17 Chart 5: Years of net usage experience among online financial info users ..... 18 Chart 6: Place of accessing the internet by online financial users ............... 19 Chart 7: Response to online marketing stimuli ...................................... 21 Chart 8: Online buying among online financial info users.......................... 22 Chart 9: Gender breakup ................................................................ 31 Chart 10: Age group distribution ....................................................... 32 Chart 12: City class - by population size .............................................. 33 Chart 13: City class - by market size .................................................. 34 Chart 14: Region-wise break-ups....................................................... 36 Chart 15: Socio economic classification............................................... 38 Chart 16: Highest educational qualification.......................................... 39 Chart 17: Occupational break up....................................................... 40 Chart 18: Function / field of occupation ............................................. 41 Chart 19: Head of the household....................................................... 42 Chart 20: Monthly family income ...................................................... 43 Chart 21: Most expensive vehicle owned by the household........................ 44 Chart 22: Ownership of credit cards (individually).................................. 45 Chart 23: Current loan liabilities....................................................... 48 Chart 24: Years of experience in using internet ..................................... 49 Chart 25: Place of accessing internet ................................................. 50 Chart 26: Type of internet connection at home ..................................... 51 Chart 27: Type of internet connection at office..................................... 52 Chart 28: Service provider subscribed to at home .................................. 53 Chart 29: Service provider subscribed to at office .................................. 54 Chart 30: Frequency of accessing internet from home ............................. 55 Chart 31: Frequency of accessing internet from office............................. 56 Chart 32: Time of the day accessing internet from home ......................... 57 Chart 33: Time of the day accessing internet from office ......................... 58 Chart 34: Duration of PC usage from home........................................... 59 Chart 35: Duration of internet usage from home.................................... 60 Chart 36: Duration of PC usage from office .......................................... 61 Chart 37: Duration of internet usage from office ................................... 62 Chart 38: Time spent by internet users on watching TV ........................... 63 Chart 39: Time spent by internet users on reading newspaper ................... 64 Chart 40: Time spent by internet users on listening to radio ..................... 65 Chart 41: Professional activities ....................................................... 69 Chart 42: Personal activities............................................................ 70 Chart 43: Downloading activities....................................................... 71 Chart 44: E-commerce related activities ............................................. 72 Chart 45: Online shopping............................................................... 73 Chart 46: Response to online marketing stimulus ................................... 74 Chart 47: Blogging activities ............................................................ 75 Chart 48: Member of an online community........................................... 76 Chart 49: Problems faced while surfing the internet ............................... 80 Chart 50: Multiple user shares of email websites ................................... 82 Chart 51: Number of email accounts and average per capita email ids ......... 83
173
Index: Change from Previous Year Graphs
Chart 1: Gender breakup ................................................................ 31 Chart 2: Age group distribution ........................................................ 32 Chart 3: City class - by market size.................................................... 34 Chart 4: Region-wise break-ups ........................................................ 36 Chart 5: Socio economic classification ................................................ 38 Chart 6: Highest educational qualification ........................................... 39 Chart 7: Occupational break up ........................................................ 40 Chart 8: Head of the household ........................................................ 42 Chart 9: Monthly family income ........................................................ 43 Chart 10: Most expensive vehicle owned by the household........................ 44 Chart 11: Ownership of credit cards (individually).................................. 45 Chart 12: Years of experience in using internet ..................................... 49 Chart 13: Place of accessing internet ................................................. 50 Chart 14: Type of internet connection at home ..................................... 51 Chart 15: Type of internet connection at office..................................... 52 Chart 16: Service provider subscribed to at home .................................. 53 Chart 17: Service provider subscribed to at office .................................. 54 Chart 18: Frequency of accessing internet from home ............................. 55 Chart 19: Frequency of accessing internet from office............................. 56 Chart 20: Time of the day accessing internet from home ......................... 57 Chart 21: Time of the day accessing internet from office ......................... 58 Chart 22: Duration of PC usage from home........................................... 59 Chart 23: Duration of internet usage from home.................................... 60 Chart 24: Duration of PC usage from office .......................................... 61 Chart 25: Duration of internet usage from office ................................... 62 Chart 26: Time spent by internet users on watching TV ........................... 63 Chart 27: Time spent by internet users on reading newspaper ................... 64 Chart 28: Time spent by internet users on listening to radio ..................... 65 Chart 29: Professional activities ....................................................... 69 Chart 30: Personal activities............................................................ 70 Chart 31: Downloading activities....................................................... 71 Chart 32: E-commerce related activities ............................................. 72 Chart 33: Online shopping............................................................... 73 Chart 34: Response to online marketing stimulus ................................... 74 Chart 35: Multiple user shares of email websites ................................... 82 Chart 36: Number of email accounts and average per capita email ids ......... 83
174
Index: Tables
Table 1: Detailed sample base distribution of the land survey ..................... 6 Table 2: Popular online activities among all net users (Top 25) .................. 12 Table 3: Relative growth in popularity of online activities (Top 5) .............. 13 Table 4: Usage of other ‘finance’ related online activities by online financial info users................................................................................... 14 Table 5: Preferred websites for checking financial info online ................... 15 Table 6: Ownership of financial and non-financial household assets among net users checking financial info online ................................................... 18 Table 7: Online activities undertaken ‘relatively’ more by online financial info users ........................................................................................ 20 Table 8: Top 10 most popular online activities among online financial info users .............................................................................................. 21 Table 9: Comparative evaluation of the Top 5 financial info content websites on selected attributes ....................................................................... 22 Table 10: Popularity of various internet activities .................................. 29 Table 11: Preferred website for financial news/info ............................... 30 Table 12: Top 10 cities .................................................................. 35 Table 13: Preferred language of reading ............................................. 37 Table 14: Household asset ownership ................................................. 46 Table 15: Popularity of various internet activities .................................. 66 Table 16: Membership by type of online community ............................... 77 Table 17: Most used local language websites (other than English) ............... 78 Table 18: Online activities desired in other languages ............................. 79 Table 19: Preferred websites - emailing .............................................. 81 Table 20: Top of mind unaided recall - all websites ................................ 84 Table 21: Most used website - all websites........................................... 85 Table 22: Info search (English) ......................................................... 86 Table 23: Info search (local language) ................................................ 87 Table 24: Job search ..................................................................... 88 Table 25: Booking travel tickets ....................................................... 89 Table 26: Online shopping (other than travel tickets).............................. 90 Table 27: Online news ................................................................... 91 Table 28: Online share trading ......................................................... 92 Table 29: Real estate info............................................................... 93 Table 30: Matrimonial search........................................................... 94 Table 31: Dating/friendship search.................................................... 95 Table 32: Social networking/communities ........................................... 96 Table 33: Online gaming................................................................. 97 Table 34: Download mobile content................................................... 98 Table 35: Preferred instant messaging applications ................................ 99 Table 36: Download music ............................................................. 100 Table 37: Sports content ............................................................... 101 Table 38: Cinema content.............................................................. 102 Table 39: Most used local language websites (other than English) .............. 103 Table 40: Preferred blog sites ......................................................... 104 Table 41: Preferred astrology website ............................................... 105 Table 42: Preferred online learning / education website......................... 106 Table 43: Favorite TV channels ....................................................... 107 Table 44: Favorite newspapers ........................................................ 108 Table 45: Favorite magazines ......................................................... 109 Table 46: Favorite radio channels .................................................... 110 Table 47: TOM recall for brands....................................................... 111
175
Index: Segment wise Detailed Tables
Table 1: Gender breakup............................................................... 113 Table 2: Age group distribution ....................................................... 113 Table 3: City class - by population size .............................................. 114 Table 4: City class - by market size .................................................. 114 Table 5: City wise distribution ........................................................ 115 Table 6: Region-wise break-ups ....................................................... 116 Table 7: Preferred language of reading.............................................. 117 Table 8: Socio economic classification............................................... 117 Table 9: Highest educational qualification.......................................... 118 Table 10: Occupational break up ..................................................... 118 Table 11: Function / field of occupation ............................................ 118 Table 12: Head of the household ..................................................... 119 Table 13: Monthly family income ..................................................... 119 Table 14: Most expensive vehicle owned by the household ...................... 119 Table 15: Ownership of credit cards (individually) ................................ 120 Table 16: Household asset ownership ................................................ 120 Table 17: Current loan liabilities ..................................................... 121 Table 18: Years of experience in using internet.................................... 121 Table 19: Place of accessing internet ................................................ 121 Table 20: Type of internet connection at home.................................... 122 Table 21: Type of internet connection at office ................................... 122 Table 22: Service provider subscribed to at home ................................. 122 Table 23: Service provider subscribed to at office................................. 123 Table 24: Frequency of accessing internet from home............................ 123 Table 25: Frequency of accessing internet from office ........................... 123 Table 26: Time of the day accessing internet from home ........................ 124 Table 27: Time of the day accessing internet from office ........................ 124 Table 28: Duration of internet usage from home .................................. 124 Table 29: Duration of internet usage from office .................................. 125 Table 30: Duration of internet usage during weekdays ........................... 125 Table 31: Duration of internet usage during weekends ........................... 125 Table 32: Duration of PC usage from home ......................................... 126 Table 33: Duration of PC usage from office ......................................... 126 Table 34: Time spent by internet users on watching TV .......................... 126 Table 35: Time spent by internet users on reading newspaper .................. 127 Table 36: Time spent by internet users on listening to radio .................... 127 Table 37: Professional activities ...................................................... 127 Table 38: Personal activities .......................................................... 128 Table 39: Downloading activities ..................................................... 128 Table 40: E-commerce related activities ............................................ 129 Table 41: Online shopping ............................................................. 129 Table 42: Response to online marketing stimulus.................................. 129 Table 43: Blogging activities........................................................... 130 Table 44: Member of an online community ......................................... 130 Table 45: Membership by type of online community .............................. 131 Table 46: Usage of other language websites ........................................ 131 Table 47: Online activities desired in other languages ............................ 132 Table 48: Problems faced while surfing the internet.............................. 132 Table 49: Top of mind unaided recall - all websites............................... 133 Table 50: Most used website - all websites ......................................... 135 Table 51: Preferred website for emailing ........................................... 135 Table 52: Multiple user shares of email websites .................................. 136 Table 53: No. of email accounts ...................................................... 136 Table 54: Preferred website for job search ......................................... 137 Table 55: Preferred website for mobile content ................................... 138 Table 56: Preferred website for sports .............................................. 139
176
Table 57: Preferred website for travel products ................................... 140 Table 58: Preferred website for matrimony ........................................ 141 Table 59: Preferred website for cinema ............................................. 142 Table 60: Preferred website for online share/stock trading ..................... 143 Table 61: Preferred website for games .............................................. 144 Table 62: Preferred website for online shopping................................... 145 Table 63: Preferred website for online news ....................................... 146 Table 64: Preferred website for friendship/dating ................................ 147 Table 65: Preferred website for music............................................... 148 Table 66: Preferred info search engine - local language.......................... 149 Table 67: Preferred website for real estate ........................................ 149 Table 68: Preferred info search engine - English................................... 150 Table 69: Preferred website for instant messaging ................................ 150 Table 70: Preferred website for social networking/communities ............... 151 Table 71: Preferred website for astrology........................................... 152 Table 72: Preferred website for online learning/education ...................... 153 Table 73: Preferred blog sites ......................................................... 154 Table 74: Other language preferred for local language content................. 155 Table 75: Preferred website for checking local language content .............. 156 Table 76: Most preferred TV channel ................................................ 157 Table 77: Most preferred newspaper ................................................. 160 Table 78: Most preferred magazine .................................................. 162 Table 79: Most preferred radio channel ............................................. 164 Table 80: Top of mind recall for brands ............................................. 165 Table 81: City type classification by market size .................................. 170 Table 82: City type by population size vs. market size ........................... 171 Table 83: Socio economic classification (SEC) grid ................................ 172
177
178
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Online Financial News & Info
India India Online Online 2007 2007
Online Financial News & Info Report
India Online 2007
© copyright JuxtConsult
Online Financial News & Info
India Online 2007
Table of contents India Online 2007 ......................................................... 1 India Online 2007 Reports ............................................... 3 Methodology ............................................................... 5 Executive Summary .....................................................10 Key Findings ..............................................................12 Detailed Findings: Reading the Graphs & Tables ..........................................27 Popularity of the Activity ..............................................29 Demographic Profile ....................................................31 Socio-Economic Profile .................................................38 Economic Profile.........................................................43 Net Usage Status.........................................................49 Net Usage Dynamics.....................................................55 Preferred Net Activities ................................................66 Most Used Websites .....................................................84 Most Used Offline Media Brands..................................... 107 Offline Brands Recalled .............................................. 111 Segment Wise Detailed Tables ...................................... 112 Appendix ................................................................ 169
Online Financial News & Info
Online Financial News & Info
India Online 2007 The India Online 2007 study is not just an annual update over the previous year's India Online 2006 study but rather a continuation of JuxtConsult’s efforts to keep improving the quality of the study every year. The improvements made in the study this year not only involve further strengthening of the research methodology but also enhancing the coverage of the information, especially in the emerging areas of internet usage in the country like blogging, social networking and language website usage. Accordingly the India Online 2007 set of reports will not only provide you the most recent estimates on the Internet user-ship, its growth and penetration in India but will also give you an 'insightful' understanding of the current net usage behavior and preferences of various kinds of online Indians. Like in the year 2006, JuxtConsult conducted two large-scale 'primary' surveys, one offline and one online to complete the study this year as well. However, the sample size for the 'land' survey (which is used to estimate the size of internet using population in urban India) was almost doubled this year to further improve the coverage among the various population strata in urban India. The land survey, conducted during April 2007, covered 10,000 households across 31 cities of various sizes across all the four regions of the country. The 'online' survey was conducted among 3 of the most popular and generic portals in Indian with the focus on capturing the in-depth net usage behaviors and preferences of online Indians. This survey was conducted by JuxtConsult between April-May 2007 and over 14,200 in-depth and usable responses were collected and analyzed for final reporting. There is one key difference in the study this year compared to the last year. To make our findings more representative of the entire urban online population and not just the Internet users who are more likely to respond to online surveys, this year we have ‘linked’ the findings of our online survey with the findings of our land survey. This was done by deriving appropriate individual level ‘weights’ for Internet users from the land survey and then applying them to the data of the online survey. The key information included in the various reports cover the demographic and socio-economic profiles of the net users, their ownership of household assets, the source and place of their access to internet, net usage dynamics, preferred online activities, website preferences for over 20 key online activities, online buying behavior and spends, response to online marketing stimuli, offline media preferences, and much more.
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India Online 2007
In sum, what you get in India Online 2007 you are unlikely to get elsewhere: X X X X X
Highly credible latest estimate of internet using population in urban India Key insights on various aspects of internet usage in India An understanding of online Indians as 'consumers' and not just as faceless net users How to reach these online consumers on the net, as well as through the offline mediums Preferred 'user shares' of key online brands in 21 different online activity categories
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Online Financial News & Info
India Online 2007 Reports Main Report X
Overall Status and Usage of Internet in India
User Segment Supplementary Reports X X X X X X X X X X X X X X X X X X
Women on the net Youth on the net (teenagers and young adults) Net users by their socio-economic (SEC) profile Students on the net Corporate employees on the net IT professionals on the net Heavy Online Spenders on the net Bloggers on the net Car owners on the net Two-wheeler owners on the net Mobile phone owners on the net Credit card owners on the net Net users by place of access (homes, place of work, cyber cafes) Net users by type of connection (broadband, dial-up) Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5 lakhs, Below 1 lakh) Net users by town market size (metros, urban uptowns, emerging towns, others) Net users as financial investors Vernacular language net users
Category Supplementary Reports: (comparative profiling of top 5 websites) X X X X X X X X X X X X X X X X X
Online shopping Emailing Job search Matrimony Info search - English Info Search - Local language Online travel Social networking/communities Friendship / dating Online news Financial info/news Online share trading Cinema content Sports content Online music Online games Online real estate
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India Online 2007
X X X
Mobile content download Astrology Online learning/education
Note - All supplement reports are subject to sufficiency of sample responses. Demographic segment wise details by gender, age, SEC classification, region and place of net access are included in each of the reports as appendix tables.
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Online Financial News & Info
Methodology In order to derive highly robust and authentic estimates of the current user-ship of Internet in India, and draw out a truly representative internet usage behavior patterns, we at JuxtConsult keep improving and refining our research methodology for the India Online study every year. In 2007, we have again brought in two significant improvements: X
We have increased our land survey sample base to 10,000 (from 5,500 last year) and the coverage of the number of cities to 31 (from 21 last year). The distribution of these 31 cities continues to be well spread across the 4 regions of the country. But more importantly, in terms of coverage of towns by their population size, we dug deeper this year and covered all town classes that have population of 20,000 individuals and above.
X
Further, to better capture the internet usage across all types of socioeconomic classes (SEC) in urban Indian, we allocated equal sample quota among the 5 broad socio-economic classes A, B, C, D and E across various zones within a town, and then across the town classes and regions. To correct for and put back the real representation of the socio-economic classes (and not equal representation) during the data processing stage, we incorporated the appropriate SEC 'weights' derived from the actual urban population statistics from authentic govt. Sources (National Sample Survey Organization and Census of India).
These two refinements in the sampling methodology ensured that this year we get an even better representation of various types of internet users in urban India. Like last year, this year again we conducted both a land survey and an online survey separately, with the focus of the land survey being on estimating the size of the internet using population in urban India, and that of the online survey on capturing the net usage behavior and preference patterns. The two surveys had some common questions on demographic profiles and net usage behavior to help us link up the two sets of data at the processing stage.
The land survey The objective of the land survey was two fold. First, to help us estimate the internet user-ship in urban India, as with a land survey we could cover both the user and non-user population of the internet in a representative way. The other objective was to derive relevant demographic 'multipliers' from this survey which could then be applied to the internet usage data collected in the online survey. The use of these 'individual' level multipliers helped us make the online survey findings 'representative' of the entire urban online population and not just of those who are more likely to fill up an online surveys (because of factors like convenience of access, regularity of usage, attractiveness of the incentive prize offered for filling the survey, etc.). The land survey undertaken this year was again a household level survey across 10,000 households in 31 cities spread across all regions of India. The survey was conducted and completed between mid-April to early-May 2007. Care was taken that all relevant classes of towns with population size of over 20,000
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India Online 2007
individuals were covered and surveyed across each of the 4 regions of the country. Within a city, 5 geographical locations were chosen, one each in the north, south, east, west and central parts of the city. From each location within a city an equal number of households from the five socio-economic classes A, B, C, D, and E were surveyed. The cities where the land surveys were conducted and the size of the sample data collected from each of these cities are as follows: Table 1: Detailed sample base distribution of the land survey Region
North
West
East
South
Total (31)
City/ Town
City Class
Sample Size
Delhi
10 lakh +
401
Kanpur (UP)
10 lakh +
297
Ludhiana (Pun)
10 lakh +
302
Patna (Bih)
10 lakh +
303
Allahabad (UP)
5 lakh – 10 lakh
298
Ajmer (UP)
1 lakh – 5 lakh
314
Bhadohi (UP)
50 K – 1 lakh
299
Muradnagar (UP)
50 K – 1 lakh
300
Sohna (Har)
20 K – 50 K
307
Mumbai (Mah)
10 lakh +
399
Ahmedabad (Guj)
10 lakh +
404
Pune (Mah)
10 lakh +
300
Rajkot (Guj)
5 lakh - 10 lakh
301
Dewas (MP)
1 lakh - 5 lakh
303
Hinganghat (Mah)
50 K - 1 lakh
307
Mhowgaon (MP)
20 K - 50 K
296
Katol (Mah)
20 K - 50 K
276
Kolkata (WB)
10 lakh +
398
Guwahati (Ass)
5 lakh – 10 lakh
299
Bhubneshwar (Ori)
5 lakh – 10 lakh
303
Raniganj (WB)
1 lakh – 5 lakh
300
Bhatapara (Chat)
50 K – 1 lakh
252
Champa (Chat)
20 K – 50 K
292
Chennai (TN)
10 lakh +
407
Bangalore (Kar)
10 lakh +
406
Hyderabad (AP)
10 lakh +
410
Mysore (Kar)
5 lakh – 10 lakh
329
Kozhikode (Ker)
1 lakh – 5 lakh
300
Nellore (AP)
1 lakh – 5 lakh
300
Cheruvannur (Ker)
50 K – 1 lakh
294
Edapaddi (TN)
20 K – 50 K
305
-
-
10,002
City Class
10 lakh +
5 lakh - 10 lakh
1 lakh – 5 lakh
50 K – 1 lakh
20 K - 50 K
Total (31)
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Online Financial News & Info
To check for both the 'regular' as well as 'occasional' usage of the Internet, at each of the 10,000 households contacted it was queried: X
If any member of the household use the Internet 'at all' from anywhere (home or any location outside)? And
X
If any member of the household use the Internet ‘at least once a month’ from anywhere (home or any location outside)?
Some further questions related to the specifics of demographic profile of the head of the household, their knowledge of English, computer usage, and asset ownership of the household were also asked from the respondent. The usage of computer and Internet was separately checked for each member of the household from the respondent. The above information about the head of the household, especially their education and occupation profile (thereby identifying their socio-economic or SEC classification) together with the town size class and region were used to link up to the similar authentic Government of India data to estimate the Internet user-ship as well as to generate the appropriate 'multipliers' that were to be applied to the data collected from the online survey.
The Online Survey The online survey was used to collect the in-depth information on internet usage patterns and other media usage patterns among the various types of net users. This was done through a 'large-scale' online survey conducted between end-April to mid-May 2007 among the users of three of the biggest and most generic portals in India, namely Yahoo, Rediff and Google. On one end, the email properties of Yahoo, Rediff and Google (Gmail) were used through online survey campaigns to target the widest possible base on internet users in a random manner and collect responses (as these three email portals together cover almost all email users with a personal email id in the country). At the same time, to cover for whatever may have got missed out in these survey campaigns on email portals, a parallel 'contextual search' based survey ad campaign was run using Google AdSense. All the survey campaigns were paid for and officially run by these portals among their users. The overall online survey campaign used a combination of banner ads, e-mailers and contextual search ads through these portals. The online survey was conducted using an e-questionnaire segmented into three sections. The questionnaire was pre-tested and timed to take approximately 15-20 minutes for a respondent to complete depending on the speed of comprehension and answering of the questions. The questionnaire was structured and designed to reduce the level of 'respondent fatigue' to an extent that was practically possible.
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India Online 2007
In this year's study, the information area coverage (in the online questionnaire) was also enhanced and fine tuned somewhat to keep abreast with the changing and evolving Indian online space: X
The net usage behavior and preferences of new phenomena like blogging, social networking and language content checking were included.
X
In terms of capturing website preferences, 6 more online activity categories were included this year to take their coverage to 21. The new categories added were instant messaging, real estate, online info search engine in local languages, astrology, online share trading and online learning/education.
X
The question about 'blogging' was fine tuned to segregate usage behavior between only reading blogs, posting comments on blogs and having a blog site of one's own.
In the online questionnaire, a response format of 'clicking' a single or multiple options among the various given options was used for most questions. For each of these questions it was also possible for a respondent to answer 'none' or 'any other'. However, wherever the respondents were asked to give preferences for websites or brand names, only a text box was provided for them to type the name on their own (or type 'none' if not applicable). This was done to ensure that all such recall and actual usage preference responses were solicited 'unprompted'. Further, to enlist complete and sincere responses, an incentive of a significant cash prize was also announced for one selected respondent to be given at the end of the survey. Over 26,000 unduplicated and clean responses were collected from the online survey campaign in about 31/2 weeks time. Of these, all 26,000 responses were complete on user profiles and their net usage behavior information. Around 14,200 responses were complete in all aspects, including various online activities undertaken and website preferences. Thus, the responses from the three sections of the online survey have different valid sample bases and have been reported accordingly. All the usable responses after data cleaning were then collated, crosschecked and processed for tabulation and analysis. While doing the tabulation, any errors and spelling mistakes in typing of the brand names, etc. By the respondents were carefully checked and corrected. Finally, the appropriate weights (multipliers) as derived from the land survey were incorporated into the usable online survey responses to make them more 'representative' of the entire urban online population. Further, for questions that asked for preferred websites names, to remove the possible 'source' bias towards any specific generic portal among the three generic portals used, an 'equalization' correction factor was also incorporated. The net result was the compilation of the latest, highly authentic and representative database on the Internet habits and website preferences of online Indians. This database was then used for making 'insightful' analysis and conclusions as contained in the various reports of the India Online 2007 study.
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Online Financial News & Info
Last but not least, in this year's reports we have brought in the presentation of the 'changes' in the usage behavior and preferences vis-à-vis the last year. Wherever relevant, these changes have been presented graphically along with all the current year's data charts, graphs and tables. Note - Because of a deeper and more robust coverage of internet usage among the smaller towns (down to 20,000 population town classes), and among all the socio-economic classes in this year's land survey, there is likely to be an element of 'correction' seen in this year's data (as compared to the previous year's). These corrections are likely to be more visible in some of the demographic, socio-economic and economic profile of online Indians. The correction factor may also apply, though assumedly not to the same degree, to the current year's data on net usage behavior and website preferences.
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India Online 2007
Executive Summary Checking financial info online (quotes, rates, etc.) is a ‘secondary’ but ‘mainline’ online activity. With a little less than half of all online urban Indians (45%) checking financial info content on the net, the activity qualifies as a ‘secondary’ level yet a ‘mainstream’ online activity. In number terms, it means 11.4 million online urban Indians, making it the 17th most popular online activity undertaken by online urban Indians. Over the last one year, the category has added a huge chunk of 30% new internet user. More online Indians check financial quotes and rates on the net than check business/financial news on the net (30%). At the same time, there is a good overlap between users of online financial info, real estate info and business/financial news checking. Online financial info continues to be a predominantly 'male' activity. Only 14% of the online financial info users are women. Largely male, online financial users also come marginally more from the ‘prime age’ online user base of 25-35 years (39%), and marginally more from the metro towns (40%). They show relatively ‘better’ socio-economic profiles and ‘higher ‘ownerships’ of financial assets. A high 61% of all online financial info users come from SEC ‘A’ and ‘B’ classes. Though online financial info users show fairly similar levels of ownership of most ‘physical’ household assets as the overall net users, they show noticeably higher ownerships of most ‘financial’ assets, especially the more evolved ones (demat accounts, mutual funds, shares, etc.). Online financial info users are the more ‘experienced’ and ‘evolved’ net users. A significantly high 72% of online financial info users have more than 2 years of net usage experience. Given their higher experience, online financial users are the relatively ‘heavier’ users of the internet both from home as well as office. They also undertake almost all kinds of online activities more than the average net user. Broadly they undertake ‘social interactivity’ and ‘entertainment’ online activities significantly more, search for real estate information, check news online and download educational and learning material also significantly more. Online financial info users are noticeably ‘better’ online consumers. Online financial info users are noticeably more ‘responsive’ to online marketing stimuli like banner ads, sponsored search ads and e-mailers. At 53%, a significantly more of them have bought online as well (compared to only 43% for all net users). It’s a highly ‘cluttered’ yet weakly ‘branded’ category, resulting in a joint leadership at the top. With 13% online financial info users preferring Moneycontrol and Google each, and 12% preferring to use Yahoo, the category does not have any clear leadership. ICICI Direct/ICICI Bank and Rediff follow at the 4th and 5th position, accounting for 7% and 6% user share respectively.
10
Online Financial News & Info
Compared to the last year, only NDTV (+4%), followed by Google (+3%) have shown noticeable gain in user shares. ICICI Direct and MSN (-3% each) have shown the biggest drop in popularity of usage. On the whole, only about half of the online financial info users use a ‘specialized’ website and that too in a highly ‘scattered’ manner among the various players - a clear indication of lack of brand building and brand driven usage of the websites in the category. The ‘specialized’ websites get the relatively ‘better-off’ and the more ‘net savvy’ users. Moneycontrol preferring online financial info users, followed fairly closely by the ICICI ones show the best socio-economic profile and come from the more ‘premium’ households. They are also the most ‘savvy’ net users among the financial info users base. Though relatively inexperienced and worse-off financially, Yahoo, Google and Rediff preferring online financial info users show strong ‘brand loyalty’ for their own respective websites and prefer to use them the most for a number of online activities.
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India Online 2007
Key Findings Checking financial info online (quotes, rates) is a ‘secondary’ but ‘mainline’ online activity With less than half of the online urban Indians (45%) checking financial info content online (stock quotes, NAV, interest rates and other financial investment related info), the activity at best qualifies as a ‘secondary’ level online activity. Yet, at this level of usage the activity has established itself as a ‘mainstream’ online activity and not just a ‘niche’ online activity that only a specific online segment undertakes. In number terms, about 11.4 million online urban Indians check financial info online. At this level of usage, the activity ranks as the 17th most popular online activity undertaken by the online urban Indians. In fact, more online Indians check financial quotes and rates on the net than check business and financial news on the net per se. Only about 1 in 3 online urban Indian (30%) checks business/financial new online, making it only the 24th most popular online activity on the net, 7 places behind checking financial info. Table 2: Popular online activities among all net users (Top 25) Rank
Online Activity
Undertaken by All Internet Users %
In millions
1
Emailing
95%
24
2
Job Search
73%
18.4
3
Instant messaging
62%
15.6
4
Check news
61%
15.4
5
Music
60%
15.1
6
Chatting
59%
14.9
7
Check Sports
57%
14.4
8
E-greetings
57%
14.4
9
Online games
54%
13.7
10
Dating/Friendship
51%
12.9
11
Mobile contents (ring tones / games, etc.)
50%
12.5
12
Search work related info
49%
12.3
13
Matrimonial search
48%
12
14
Educational / Learning material
48%
12
15
Screensavers/wallpapers
46%
11.5
16
Astrology
46%
11.5
17
Check financial info
45%
11.4
18
Search for product information
45%
11.2
19
Social networking / communities
44%
11
20
Buy online
43%
10.9
21
Share pictures
40%
10
22
Check real estate info
37%
9.2
23
Check hobby related info
32%
7.9
24
Check business / finance news
30%
7.6
25
Net banking
30%
7.6
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Online Financial News & Info
There has been a significant growth in the popularity of checking financial quotes and rates online as a category in last one year. Last year the percentage of all net users checking financial info online was just 15% and it was the 26th most popular online activity then. At 45% usage level this year, the category has seen an addition of a huge chunk of 30% new internet user joining the category in last one year. Table 3: Relative growth in popularity of online activities (Top 5) % Undertaking in 2007
% Undertaking in 2006
Increase
Social networking / communities
44%
-
44%
Matrimonial search
48%
15%
33%
Check financial info
45%
15%
30%
Check real estate info
37%
11%
26%
Instant messaging
62%
37%
25%
Online Entertainment Activity
Note – social networking / communities was not checked as a separate category in 2006
Further, within the group of ‘financial world’ related online activities, checking financial quotes & rates is the most popular activity (45%). It is followed by checking of real estate info (37%), checking business/finance news and netbanking (30% each), online bill payment (22%) and online stock trading (13%). At the overall internet user base level, there is a good overlap between users of these online ‘finance’ related activities. In fact, put together the universe of online Indians undertaking financial info check, real estate info check and business/financial news check stands at 58% of all net user base. Chart 1: Overlap between online financial info, real estate info and business/financial news checking Check financial info - 45%
Financial Info Only 6%
Check real estate info - 37%
19%
Real Estate Info Only 3%
13% 7%
2%
Business/Financial News Only 8%
Check business/financial news - 30%
Clearly then, there is a bigger overlap between financial info checking and real estate info checking than with the other finance related online activities.
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India Online 2007
Table 4: Usage of other ‘finance’ related online activities by online financial info users Other ‘Finance’ Related Online Activities
% Online Financial Info Users Undertaking
Check real estate info
71%
Check business / financial news
46%
Net banking
41%
Online bill payment
31%
Online stock trading
25%
It’s a joint leadership at the top in the online financial info category With 13% online financial info users preferring Moneycontrol and Google each, and 12% preferring to use Yahoo the most, the category does not see any brand clearly leading it. It’s almost a ‘joint leadership’ among these top 3 players. Compared to the last year, all the 3 websites have gained user share marginally, Google more notably at +3% points and Moneycontrol and Yahoo almost insignificantly at +1% points each. ICICI Direct and Rediff follow at the 4th and 5th position, accounting for 7% and 6% user share respectively. Among all the websites used for financial info, NDTV showed the most gain in user share compared to the last year (+4% points) while ICICI Direct and MSN have shown the biggest drop in popularity of usage (-3% points each).
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Online Financial News & Info
Table 5: Preferred websites for checking financial info online % Prefer to Use (2007)
% Prefer to Use (2006)
Change
Moneycontrol/CNBC
13%
12%
1%
13%
10%
3%
Yahoo
12%
11%
1%
ICICI Direct/ICICI Bank
7%
10%
-3%
Rediff
6%
8%
-2%
Sharekhan
4%
5%
-1%
NDTV/NDTV Profit
4%
1%
4%
Indiatimes
4%
5%
-1%
Economictimes
3%
3%
1%
BSE/NSE
4%
5%
-1%
Sify
2%
2%
-0.10%
Business
1%
-
1%
Financialnews
1%
-
1%
CNN
1%
0%
1%
Indiabulls
1%
2%
-1%
MSN
1%
4%
-3%
Timesofindia
1%
-
1%
Financialexpress
1%
1%
-0.20%
HDFC
1%
2%
-1%
BBC
1%
-
1%
Kotaksecurities
1%
1%
0.10%
Zeebusiness
1%
-
1%
Indiainfoline
1%
1%
-0.30%
Ibnlive
1%
-
1%
Efinancialnews
1%
-
1%
Equitymaster
0.40%
0%
0%
Valueresearch
0.40%
1%
-0.10%
Manoramaonline
0.40%
-
0.40%
Reliancemoney
0.30%
-
0.30%
Capitalmarket
0.20%
1%
-1%
Karvy
0.20%
-
0.20%
5Paisa
0.10%
0.30%
-0.20%
Others
14%
17%
-3%
Website
On the whole, 1 in 3 (or at least 38%) online financial info users still visit a ‘generic’ portal to undertake this activity. Last year the combined usage share of generic portals and generic websites was around 40%, indicating that the decline in usage of generic websites for this activity (and increase in usage of specialized financial info sites) has been almost negligible. Another 10% or so continue to visit ‘generic’ news websites for the activity. This means that only about half of the online financial info users check such info on a ‘specialized’ website, and there too the usage is highly scattered among the various players - a clear indication of lack of brand building and brand driven usage of the websites in the category.
15
India Online 2007
Online financial info continues to be a predominantly 'male' activity While women account for 18% of all net users, they account for only 14% of the online financial info users. This clearly indicates that like the ‘offline’ mode, financial info following in the online mode is also primarily a 'male' territory. Largely male, online financial users come marginally more from the ‘prime age’ online user base of 25-35 years than the overall net users. While 36% of all net users come from the 25-35 years age group, a higher 39% of online financial info users belong to this age group. For all the other age groups, except teenagers, online financial info users show the same proportions as the overall net users. Chart 2: Age profile of online financial info users 13-18 yrs
Current Year 48%
50%
45%
40% 30%
19-24 yrs 45%
35%
44%
39%
35% 33%
32%
29%
29%
22%
20%
14%
11% 10%
25-35 yrs
7%
7%
3%
2%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
* AFU – All Financial Info Users
Further, 60% of all online financial info users come from the non-metro towns. However, this is largely because two-thirds of the overall net users (63%) also come from these towns. On the whole, however, online financial info users do come marginally more from the metro towns at 40% (compared to 37% of all net users coming from metro city markets). Chart 3: City-market wise distribution of online financial info users M etro
Current Year 50%
Urban uptowns
Others
45%
40%
37%
40%
37%
30%
21% 14% 12%
37%
35%
32%
29%
30% 20%
Emerging Towns
12%
17% 11%
10%
18% 11%
40% 32%
33%
17% 13%
15% 14%
Rediff
A FU
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
At the same time, while generally net users come relatively more from the southern region (40% of all net users come from this region), online financial
16
Online Financial News & Info
info users show just a marginally higher tendency to come from this region at 42%. Chart 4: Regional distribution of online financial info users Current Year
North
East
South
West
60% 51% 44% 40%
20%
21%
35% 30%
31% 21%
19%
20%
23%
23%
14% 10%
42%
39%
36% 33%
9%
7%
23% 12%
26% 21% 11%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
As a relatively much larger proportion of Google preferring financial info users (51%) come from the South, the increased user base of online financial info users from South India could be a factor in driving up Google’s popularity in usage for the category.
Online financial info users show relatively ‘better’ socio-economic profiles and ‘higher’ ownerships of financial assets X
While 56% of all net users come from Sec ‘A’ and Sec ‘B’ classes, a noticeably higher 61% of the online financial info users come from these two SEC classes.
X
While 62% of all net users are employed, a much higher 68% of all online financial info users are employed.
X
47% of all net users are ‘head’ of their household (chief wage earners). At 51% a much higher proportion of online financial info users are ‘head’ of their household.
X
While only 23% of all net users come from households with monthly family income of more then Rs.30,000, 27% of online financial info users come from households with such high levels of income.
X
While 28% of all net users own a car, a higher 31% of online financial info users own a car. At the same time, while 34% of all net users have a credit card, 39% of online financial info users do so.
Though online financial info users show fairly similar levels of ownership of most ‘physical’ household assets as the overall net users, they show noticeably higher ownerships of most ‘financial’ assets, especially the more evolved ones (demat accounts, mutual funds, shares, etc.).
17
India Online 2007
Table 6: Ownership of financial and non-financial household assets among net users checking financial info online % Online Financial Info Users Owning
% All Internet Users Owning
Debit Card
61%
52%
Share of Companies
27%
20%
Mutual Funds
29%
22%
Credit Card
41%
35%
Medical Insurance/CGHS
37%
33%
Fixed Deposits
38%
34%
Computer/Laptop
71%
67%
Life Insurance
64%
61%
Camera
68%
64%
Music System/DVD/MP3
58%
55%
Microwave
27%
24%
Bank Account
84%
82%
IPod
13%
10%
Video Camera
22%
20%
Landline Phone
64%
62%
Air Conditioner
27%
25%
Fridge
77%
75%
Cable TV connection/DTH
74%
72%
Washing Machine
59%
57%
Color TV
93%
92%
Home
59%
58%
Mobile Phone
90%
90%
7%
7%
Asset
Chit Fund Deposits
Online financial info users are the more ‘experienced’ and ‘evolved’ net users While 63% of all net users have more than 2 years of net usage experience, a significantly higher 72% of all online financial info users have more than 2 years of net experience. Chart 5: Years of net usage experience among online financial info users Up to 1 year
Current Year
1-2 years
M ore than 2 years
100% 80%
80%
80% 64%
65%
72% 66%
60% 40% 20%
13%
17% 19%
7%
20% 15%
12% 9%
18%16%
14%
14%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
18
Online Financial News & Info
Further, online financial info users access the net relatively more from all the places of accessing internet. While 78%, 59% and 47% of all internet users access the internet from office, home and cybercafé respectively, a higher 82%, 63% and 49% of online financial info users access the internet from these places respectively. Further, compared to the last year, access from home has increased the most significantly for online financial info users (+19% points). The growth in usage from office has gone up +11%, but has only marginally increased from cybercafé at +3%. Chart 6: Place of accessing the internet by online financial users Home
Current Year
Place of work (office / school / college)
Cyber cafe
100% 80%
81%
80% 73%
81%
53%
54%
51%
46%
40%
40%
82%
70%
65% 60%
83%
81%
54%
52%
63% 49%
20% 0% M o neyco ntro l
Go o gle
Change from PY 30% 21%
20% 20% 10% 0% -10%
Yaho o
24% 10%
10% 6%
ICICI
19% 19%
A FU
25% 19% 10%
10%
11% 4%
1% -6%
Rediff
3%
-4%
Some other net usage behavior patterns of online financial users are: X
Online financial info users are equally more frequent users of internet from office and home. While 51% of all net users access the net more than once a day from home, a higher 56% of the online financial info users do so. Similarly, while 63% of all net users access the net more than once a day from office, a higher 68% of the online financial info users do so.
X
Online financial info users are also the relatively ‘heavier’ users of the internet both from home as well as office. While only 22% of all net users are online for more than 2 hours a day from home (a heavy net user), a noticeably higher 27% of online financial info users are online from home for that duration. Similarly, while 29% of all net
19
India Online 2007
users are ‘heavy’ users of the net from office, a noticeably higher 33% of online financial info users are heavy net users from office. X
Online financial info users are relatively ‘heavier’ users of the net during weekdays as well as weekends as compared to the overall net users. However, the usage difference is marginally less pronounced during the weekends. While 39% of all net users qualify as heavy net users during the weekdays, a much higher 47% of online financial info users come out as heavy users during the weekdays. At the same time, while 41% of all net users qualify as heavy net users during the weekends, 47% of online financial info users come out as heavy users during the weekends.
X
Online financial info users tend to have more email ids on an average at 3.2 (as compared to 3.0 for all net users). While 58% of all net users have 3 or more ids, a noticeably higher 65% of online financial info users possess 3 or more email ids.
Online financial info users undertake all online activities relatively more Being the relatively more ‘experienced’ net users, online financial info users undertake almost all kinds of online activities more than the average net user. However, broadly the activities they undertake significantly more than the other net users are clearly in the domain of ‘social interactivity’ and ‘entertainment’ online activities. Other than that, online financial info users search for real estate information on the net a lot more, check news online and download educational and learning material also significantly more. Table 7: Online activities undertaken ‘relatively’ more by online financial info users % of Online Financial Info Users Undertaking
% of All Internet Users Undertaking
6,207
14,253
Check real estate info
71%
37%
35%
Social networking / communities
74%
44%
30%
Matrimonial search
77%
48%
29%
Astrology
75%
46%
29%
Check news
90%
61%
28%
Mobile contents (ring tones, games, etc)
78%
50%
28%
Educational / Learning material
75%
48%
27%
Check Sports
84%
57%
27%
Dating/Friendship
77%
51%
26%
Online games
79%
54%
25%
Online Activities Sample Base
% of Online Financial Info Users Undertaking More
However, in absolute terms, the ‘usually’ most popular online activities of all – emailing, checking news online and job search tops the list with them as well. Interestingly, online financial info users check news online as the second most popular online activity and not job search, which is the second most popular online activity at the overall net user level.
20
Online Financial News & Info
Table 8: Top 10 most popular online activities among online financial info users % Online Financial Info Users Undertaking
% of All Internet Users Undertaking
6,207
14,253
Emailing
96%
95%
Check news
90%
61%
Job Search
89%
73%
Instant messaging
85%
62%
Check Sports
84%
57%
Music
81%
60%
Online games
79%
54%
Mobile contents (ring tones, games, etc)
78%
50%
Matrimonial search
77%
48%
Dating/Friendship
77%
51%
Online Activities Sample Base
Online financial info users also undertake the more ‘evolved’ (or involving) online activities like blogging and social networking noticeably more than the overall net users. Against 30% of all internet users involved in the ‘blogosphere’ a noticeably higher 38% of online financial info users are involved in it. On the other hand, against 41% of all net users being member of an online community, again noticeably higher 46% of online financial info users are members of an online community. At 16%, online financial info users check out language websites also noticeably more than the regular net users (12%).
Online financial info users are noticeably ‘better’ online consumers Online financial info users are not only noticeably more ‘responsive’ to online marketing stimuli like banner ads, sponsored search ads and e-mailers, but a significantly more of them have bought online as well. Almost 4%-5% more online financial info users (compared to the regular net users) have clicked on online ads and mailers. Chart 7: Response to online marketing stimuli Clicked a banner ad Participated in an online contest Clicked a sponsored search ad Clicked a product/service e-mailer
Current Year 60%
51%
48%
47%
42%
20%
43% 37%
40% 18%
14%
0% All Financial Info Users
All Internet Users
21
India Online 2007
At the same time, at 53% significantly more online financial info users have bought online, compared to only 43% for all net users. There has been a considerable increase (of 14% points) in the proportion of online buyers among online financial info users over the last one year. Chart 8: Online buying among online financial info users Current Year
Buyers
Non-Buyers
80%
60%
63% 40% 37%
40%
58%
60%
57%
54% 43%
42%
53% 47%
46%
20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
The ‘specialized’ financial info websites get the relatively ‘betteroff’ and the more ‘net savvy’ users Moneycontrol preferring online financial info users, followed fairly closely by the ICICI Direct/ICICI Bank ones not only show the best socio-economic profile and have the most ‘premium’ economic profiles, but are also the most ‘savvy’ net users among the financial info users base. Table 9: Comparative evaluation of the Top 5 financial info content websites on selected attributes Moneycontrol
Yahoo
ICICI
Rediff
807
801
745
428
385
User from SEC ‘A’ and ‘B’
73%
46%
51%
72%
61%
Employed user
76%
59%
55%
72%
70%
User is chief wage earner of the HH
57%
43%
41%
55%
51%
Rs.30,000+ family income
37%
16%
24%
33%
21%
Car ownership in the HH
40%
21%
30%
38%
26%
Credit card ownership in the HH
53%
27%
33%
50%
36%
Computer/laptop owned in the HH
82%
61%
70%
77%
64%
2 years+ of net usage experience
80%
64%
65%
80%
66%
Users accessing the net from home
73%
53%
65%
70%
54%
Broadband connection at home
73%
65%
65%
69%
68%
Heavy users (2 hrs+/day)from home
23%
36%
30%
28%
23%
Users buying online
63%
40%
42%
57%
46%
Users undertaking net banking
54%
28%
33%
54%
32%
Users booking air tickets online
34%
20%
26%
34%
26%
Complain about unsolicited ads/pop-ups
59%
38%
41%
50%
44%
Sample Base User Profile Attributes
Net Usage Behavior Attributes
22
Online Financial News & Info
Some other comparative highlights of users of the top 5 financial info websites are: X
Yahoo shows the highest relative proportion of women online financial info users at 19%. ICICI shows the lowest at only 10%.
X
Google shows the highest proportions of online financial info users coming from the below 25 years age group (55%). Moneycontrol gets the most ‘mature’ online financial info audience in the 25 plus years age groups at 75% (followed by ICICI at 69%).
X
Moneycontrol users come relatively more from the metros at 45%. In contrast, Rediff using online financial info users come relatively the least from metros at 33%.
X
Google shows a considerable South skew with 51% of its financial info users coming from this region. ICICI shows the highest relative proportion of users coming from West region at 39%. Moneycontrol shows the most balanced regional distribution of financial info users preferring it.
X
Moneycontrol online financial info users show the highest relative preference for reading in English at 53%. Yahoo ones show the least preference for reading in English at 37%.
X
Moneycontrol shows the best SEC profiles with 39% of its users coming from SEC ‘A’ (followed closely by ICICI at 36%). On the other hand, ICICI and Rediff ones show the most middle class profile with 35% of their respective users coming from SEC ‘B’.
X
Moneycontrol shows the highest proportion of ‘professional’ graduates among its user base at 42%. Rediff shows the highest proportion of ‘general’ graduates among its financial info users at 46%.
X
Moneycontrol ones are the most employed at 76%. ICICI ones follow next at 72%. Yahoo ones are the least employed at 55%.
X
Google gets the highest relative proportion of ‘techies’ in its user base at 26%. Yahoo and Rediff get them the lowest at 14% each.
X
Moneycontrol shows the highest proportion of its users being the ‘head’ of their household (chief wage earner) at 57%. ICICI follow closely at 55%. Yahoo ones are the least at 41%.
X
Moneycontrol shows the highest proportion of its users coming from Rs.30,000 plus family income households (37%). Google shows the highest proportion of those coming from below Rs.10,000 family income households (42%).
X
Moneycontrol users have the highest ownership of cars at 40% (followed closely by ICICI ones at 38%). Rediff ones show the highest ownership of 2wheelers at 45%.
X
Moneycontrol online financial info users show the highest relative ownerships of credit cards at 53%. Google ones show the lowest at 27%.
23
India Online 2007
X
Moneycontrol using online financial info users, followed next by ICICI ones, show significantly higher relative ownership of various household and financial assets, more so of the financial assets.
X
The users of the 2 specialized financial info websites (Moneycontrol and ICICI) are the relatively more experienced net users. 80% of the respective financial info users of the two websites have more than 2 years of net usage experience. The financial info users of the three generic websites (Google, Yahoo and Rediff) follow at a distance with only 64%-66% users for each of them having more than 2 years of net usage experience.
X
Moneycontrol and ICICI ones access the net relatively the most from homes at 73% and 70% respectively.
X
Online financial info users of all the 5 websites access the net equally highly from office (between 80%-83% doing so daily). Google ones access the net the most from cybercafés at 56%.
X
Other than Yahoo, online financial info users of the other 4 websites access the net almost equally frequently from homes (85%-88%). Moneycontrol ones access it the most frequently from office, with 92% of its users accessing the net daily from office.
X
Google using online financial info users are the relatively ‘heaviest’ users of the internet from home, with 36% of them using the internet for more than 2 hours a day from home. Moneycontrol and Rediff using financial info users are the relatively ‘lighter’ net users from home, with only 23% of their respective users using the net for more than 2 hours a day from home.
X
Being the users of a ‘generic’ websites, Google, Yahoo and Rediff online financial info users undertake most of the online social interactivity activities, entertainment activities, job search and real estate info search significantly more than the users of the two specialized financial info websites.
X
In contrast, Moneycontrol ones check relatively the most. ICICI ones follow activity. On the other hand, ICICI ones networking relatively the most at 42%. second at 39%.
X
Moneycontrol and ICICI ones take most of the e-commerce related activities (book tickets, online bill payments, online stock trading, net banking, etc) almost equally between them, and significantly more than the financial info users of the three generic websites.
X
Other than Rediff ones, online financial info users of the other 4 websites participate in ‘blogs’ almost equally. At 51% proportionately more Yahoo using online financial info users are members of online communities. Rediff ones are the least at 38%.
X
X
business and financial news online as a distant second for this online undertake business and professional Moneycontrol ones follow as a close
Moneycontrol ones are the relatively more demanding net users as they complain relatively the most about unsolicited ads/pop-ups, spam, junk mails and virus/spyware.
24
Online Financial News & Info
X
Moneycontrol ones have participated in online contests relatively the most at 57%. Moneycontrol ones have also responded relatively the most to the various online marketing stimuli like banner ads, sponsored search ads and e-mailers.
X
Moneycontrol ones have also bought online relatively the most at 63%. Google ones have bought online relatively the least at 40%.
X
The online financial info users of the 3 generic websites, Google, Yahoo and Rediff recall their own respective websites as the most top of mind online brand of all. However, both Moneycontrol and ICICI ones recall Google more top of mind than any other online brand. It is the same pattern of website preferences when it comes to the actual usage of websites at the overall level.
X
Yahoo stands out as the most preferred emailing websites among the online financial info users of 4 websites except Rediff (Rediff financial info users prefer Rediff the most for emailing as well).
X
Yahoo, Google and Rediff financial info users show strong brand loyalty for their own respective websites and prefer to use them the most for a number of online activities.
X
Moneycontrol and ICICI ones are the relatively ‘lighter’ users of TV. While newspaper usage is almost similar among the financial info users of all the 5 websites, Yahoo ones are the relatively ‘heavier’ users of radio.
X
Among TV channels, ICICI, Yahoo and Rediff financial info users watch Star Plus the most. While Google ones watch Discovery relatively the most, Moneycontrol ones watch CNBC the most.
X
The Times of India dominates the newspaper reading preferences of online financial info users of all the 5 websites. However, Google and ICICI ones also read The Hindu fairly highly.
X
India Today remains the most read magazine and Radio Mirchi the most listened to radio channel among the online financial info users of all the 5 websites.
X
While Sony stands out as the most top of mind brand of all among the Moneycontrol financial info users, Google , Yahoo and Rediff financial info users recall Nokia somewhat more. ICICI ones recall Nokia, Tata and Colgate relatively more and almost equally.
25
India Online 2007
Detailed Findings
26
Online Financial News & Info
Reading the Graphs & Tables Chart: Age group distribution Age 13-18 years Age 25-35 years Age 46-55 years 36% 31%
Current Year 40%
20%
Age 19-24 years Age 36-45 years Above Age 55 years
13%
11%
6% 2%
Current year base
0% All Users
Base: 25,060
Same series color as the current year graph, showing an increase of 5% in the proportion of 13 to 18 years age group
Change from previous year
Change from PY 10% 5%
5%
1%
2%
1%
0% -5% -10%
-5%
-4%
Base: 25,060(CY), 20,268(PY)
Current year base
Previous year base
27
India Online 2007 Abbreviation for Moneycontrol/ CNBC
Table: Preferred websites - emailing Website
Change from previous year figures
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Yahoo
49%
55%
49%
58%
83%
52%
% Change
10%
18%
11%
8%
31%
14%
Gmail
21%
21%
22%
21%
7%
21%
6%
8%
10%
10%
-0.1%
8%
% Change Rediff % Change Hotmail
Fields marked with * means that the field is added this year hence not comparable to last year
Abbreviation for All Finance Users
20%
17%
19%
15%
5%
19%
1%
-3.5%
-4.2%
-3.8%
-19.8%
-1.0%
6%
4%
6%
5%
2%
5%
% Change
-5.5%
-10.8%
-5.6%
1%
-6.4%
-7.3%
Indiatimes
0.8%
0.7%
1%
0.8%
0.5%
1%
% Change
-9.4%
-8.9%
-10.0%
-12.2%
-4.2%
-9.7%
1%
0.8%
1%
1%
0.4%
1%
-3.5%
-1.8%
-1.0%
-1.1%
-2.3%
-2.7%
1%
0.8%
0.5%
0.0%
2%
0.7%
Sify % Change Sancharnet/BSNL*
Current year figures
% Change VSNL % Change AOL*
0.4%
0.4%
0.3%
0.0%
2%
0.5%
-0.5%
-0.9%
-0.6%
-1.5%
1%
-0.5%
0.1%
0.0%
0.1%
0.1%
0.0%
0.1%
0.2%
0.2%
0.0%
0.0%
0.0%
0.1%
% Change Lycos* % Change
Base: 9,404(CY), 6,100(PY)
Current year base
Previous year base
A blank in this row means that this attribute was not included in last year’s survey & therefore no “change over previous year” can be presented
28
Online Financial News & Info
Popularity of the Activity Table 10: Popularity of various internet activities Activity
All Users (Proportion)
All Users (In Millions)
Emailing
95%
24.0
Job Search
73%
18.4
Instant messaging
62%
15.6
Check news
61%
15.4
Music
60%
15.1
Chatting
59%
14.9
Check Sports
57%
14.4
E-greetings
57%
14.4
Online games
54%
13.7
Dating/Friendship
51%
12.9
Mobile contents (ring tones / games, etc.)
50%
12.5
Search work related info
49%
12.3
Matrimonial search
48%
12.0
Educational / Learning material
48%
12.0
Screensavers/wallpapers
46%
11.5
Astrology
46%
11.5
Check financial info
45%
11.4
Search for product information
45%
11.2
Social networking / Communities
44%
11.0
Buy online
43%
10.9
Share pictures
40%
10.0
Check real estate info
37%
9.2
Check hobby related info
32%
7.9
Check business/Financial news
30%
7.6
Net banking
30%
7.6
Check health & lifestyle info
30%
7.6
Movies
29%
7.4
Check cinema content
28%
7.0
Check / read blogs
27%
6.7
Business/professional networking
26%
6.6
Check personal travel related info
26%
6.5
Buy other than travel products
24%
6.1
Look for Seminar/workshops
24%
6.0
Online bill payment
22%
5.6
Check business travel related info
19%
4.7
Adult content
18%
4.6
Online stock trading
13%
3.3
Net telephony
13%
3.2
Comment on blog post
12%
3.0
Local language website usage
12%
2.9
7%
1.7
Have a blog site of own
Base: 25,060
29
India Online 2007
Table 11: Preferred website for financial news/info Website
All Financial Info./News Users
Moneycontrol
13%
13%
Yahoo
12%
ICICI Direct/ICICI Bank
7%
Rediff
6%
Sharekhan
4%
NDTV/NDTVprofit
4%
Indiatimes
4%
Economictimes
3%
Stockmarket
2%
Base: 6,207
30
Online Financial News & Info
Demographic Profile Chart 9: Gender breakup Current Year
M ale
Female
100% 90%
89% 83%
86%
82%
81%
80%
60%
40% 19%
18%
20%
18%
11%
14%
10%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 1: Gender breakup Change fro m P Y 10%
8%
8%
6%
5%
5% 3% 1% 0% -1% -3%
-5% -6%
-5%
-8% -10%
-8%
Base: 6,207(CY), 6,281(PY)
31
India Online 2007
Chart 10: Age group distribution Current Year 50%
13-18 yrs
19-24 yrs
25-35 yrs
48% 45%
45%
44% 39%
40% 35% 35% 33%
32% 29%
30%
29%
22% 20% 14%
11%
10%
7% 7% 3%
2%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 2: Age group distribution Change fro m P Y 10% 6%
5%
8% 6% 4%
3%
1% 1%
0%
4% 3% 1%
1%
-1% -4%
-10%
-5%
-9%
-9%
-9%
Base: 6,207(CY), 6,281(PY)
32
Online Financial News & Info
Chart 12: City class - by population size Current Year 60%
Up to 1Lakh
1-5 Lakhs
5-10 Lakhs
A bo ve 10 Lakhs
54% 49% 43% 40%
47% 45%
42%
35% 31%
27%
23%
23%
24% 20%
16% 13% 7%
15% 12%
16% 15%
17%
9%
15% 10%
11%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
33
India Online 2007
Chart 13: City class - by market size Current Year
M etro
Urban upto wns
Emerging To wns
Others
50% 45% 40%
40% 37% 30%
30%
40% 37%
35% 32%
29%
21%
20%
10%
37%
18% 17%
12%
14% 12%
32%
33%
15%
17%
11%
14%
13%
11%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 3: City class - by market size Change fro m P Y 30%
25% 22%
20%
18%
11%
10%
8% 0.1%
-0.5%
0% -4%
2%
0.3% -5%
-5%
-10% -12%
-14% -20%
17%
15%
-10% -13%
-12%
-1% -5%
-6% -11%
-21%
-30%
Base: 6,207(CY), 6,281(PY)
34
Online Financial News & Info
Table 12: Top 10 cities Cities
Moneycontrol
Yahoo
ICICI
Rediff
AFU
11%
12%
9%
11%
11%
12%
-1.8%
-2.2%
-5.8%
-5.0%
-5.8%
-4.0%
16%
9%
9%
17%
12%
11%
% Change
-4.6%
-3.5%
-2.4%
0.5%
-3.4%
-5.4%
Bangalore
6%
7%
7%
5%
6%
7%
% Change
-4.4%
-6.6%
-0.5%
-3.3%
-2.9%
-3.0%
Delhi % Change Mumbai
Hyderabad
6%
8%
5%
5%
5%
6%
% Change
-0.5%
-0.2%
-2.5%
0.8%
-2.0%
-0.2%
Chennai % Change Kolkata % Change Pune % Change Ahmadabad % Change Lucknow % Change
5%
4%
5%
3%
3%
5%
0.9%
-1.6%
-4.1%
-1.3%
-1.7%
-0.6%
4%
2%
3%
3%
2%
3%
-1.9%
-1.9%
-2.8%
-4.4%
-2.9%
-2.3%
4%
2%
2%
2%
3%
3%
0.0%
-1.9%
-1.6%
-1.9%
-2.2%
-1.2%
4%
0.4%
2%
3%
0.6%
2%
0.5%
-1.4%
-0.1%
1%
-0.9%
-1.0%
2%
2%
1%
1%
1%
1%
0.3%
-0.3%
-0.3%
-0.1%
-0.4%
-0.3%
Coimbatore
0.5%
1%
2%
0.0%
0.6%
1%
% Change
-0.4%
-0.8%
0.8%
-0.9%
0.1%
0.0%
Base: 6,207(CY), 6,281(PY)
35
India Online 2007
Chart 14: Region-wise break-ups Current Year
No rth
East
So uth
West
60%
51% 44%
40%
42%
39%
36% 33%
35% 30%
31%
26% 21% 20%
23%
21%
19%
23%
23%
20%
21%
14% 12% 9%
10%
11%
7%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 4: Region-wise break-ups Change fro m P Y 20% 15%
5%
12%
8% 3%
0%
3%
9%
6%
6%
4%
4% -0.4%
1% -3%
-3% -7%
-10%
-20%
5%
3%
-5%
-15%
16%
14%
10%
-10% -14%
-7% -12%
-19%
-17%
-25%
Base: 6,207(CY), 6,281(PY)
36
Online Financial News & Info
Table 13: Preferred language of reading Language English % Change Hindi
Moneycontrol
Yahoo
ICICI
Rediff
AFU
53%
43%
37%
47%
39%
45%
-13.2%
-27.2%
-19.2%
-7.8%
-8.1%
-14.3%
18%
15%
16%
17%
18%
16%
% Change
6%
6%
-2.7%
-12.0%
-1.9%
-1.4%
Telugu
4%
11%
5%
7%
7%
7%
% Change
3%
10%
-1.3%
6%
3%
4%
Tamil
4%
7%
8%
2%
6%
6%
% Change
2%
5%
4%
-1.0%
5%
3%
Marathi
5%
3%
5%
6%
8%
5%
% Change
2%
-0.1%
-0.9%
2%
3%
0.7%
Kannada
4%
4%
6%
2%
3%
4%
% Change
3%
-0.4%
4%
0.6%
-6.1%
1%
Malayalam
0.9%
5%
7%
4%
3%
4%
% Change
-2.6%
-2.8%
4%
4%
-1.2%
0.2%
Gujarati
6%
1%
3%
9%
2%
4%
% Change
3%
0.5%
3%
8%
0.7%
2%
Bengali
2%
2%
4%
3%
3%
3%
% Change
0.8%
0.5%
2%
0.1%
1%
1%
Oriya
0.6%
4%
2%
0.8%
4%
2%
% Change
0.4%
4%
2%
-0.4%
2%
0.8%
Base: 6,207(CY), 6,281(PY)
37
India Online 2007
Socio-Economic Profile Chart 15: Socio economic classification Current Year 40%
SEC A
SEC B
SEC C
39%
SEC D
36%
35%
35%
34%
SEC E
32%
32%
30%
30% 27%
23%
20%
20%
29%
26%
22%
22%
21%
20%
19% 17%
14%
12%
11%
10%
9%
7%
8%
6%
5%
5%
3%
2% 0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 5: Socio economic classification Change fro m P Y 15%
13%
10% 5%
4% 1% 1%
0% -3% -5% -10%
6%
6%
6%
3%
3%
1%
2%
0.4% -0.3%
-1%
-2%
6% 4%
3%
-3%
-4% -6% -7%
-6%
1% -3%
-0.2%
-4%
-8%
-11%
-15%
Base: 6,207(CY), 6,281(PY)
38
Online Financial News & Info
Chart 16: Highest educational qualification Current Year
Co llege but no t Graduate
50%
Graduate & abo ve - general stream
Graduate & abo ve - pro fessio nal stream 46%
40%
41%
42%
41% 40%
38% 35%
34% 30%
30%
27%
27%
26%
24%
20%
19%
21%
19%
18%
13% 10%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 6: Highest educational qualification Change fro m P Y 15%
14%
10%
7% 7%
5%
4% 4%
2%
2% 5%
6%
4%
3% 1%
0% -5%
-2%
-3%
-3%
-1%
-3%
-10% -15%
-13%
Base: 6,207(CY), 6,281(PY)
39
India Online 2007
Chart 17: Occupational break up Current Year 80%
Unemplo yed
Emplo yed
76% 70%
72%
68%
59%
60%
55% 45%
41% 40%
28%
32%
30%
24% 20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 7: Occupational break up Change fro m P Y 15% 10%
9%
5%
8% 5%
4%
0.2%
0% -5% -10%
-4%
-0.5%
-0.2%
-5% -9%
1%
-8%
-15%
Base: 6,207(CY), 6,281(PY)
40
Online Financial News & Info
Chart 18: Function / field of occupation Current Year 60%
IT/SW
M A RCOM
Finance
Others 57%
52%
51%
50%
48%
46% 40%
26% 20%
18% 20% 16%
24% 18%
24%
20% 17%
18% 14%
14% 11%
12%
10%
19% 12%
5% 0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 4,141
41
India Online 2007
Chart 19: Head of the household Current Year 60%
Head o f the ho useho ld
57%
59%
57%
No t head o f the ho useho ld 55% 51%
43%
43%
51% 49%
49%
46% 41%
40%
20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 8: Head of the household Change fro m P Y 30% 20%
26% 23%
23%
21%
16% 14%
10% 0% -10% -14% -20%
-16% -23%
-30%
-26%
-23%
-21%
Base: 6,207(CY), 6,281(PY)
42
Online Financial News & Info
Economic Profile Chart 20: Monthly family income Current Year 50%
Up to Rs. 10K
10-30K
30-50K
A bo ve 50K
46% 43% 42%
40%
40%
40%
40% 39%
36%
34%
33%
33%
30%
20% 17%
19% 18%
17% 15%
16%
15% 11%
10%
12%
10% 10%
9% 5%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 5,422
Chart 9: Monthly family income Change fro m P Y 15% 10%
11% 8%
8% 7%
5%
3%
3%
0% -5% -10%
-3%
-4%
2%
6% 5%
4%
5% 0.3%
6% 4% 2%
-2% -3%
-12%
-8% -11%
-10%
-15% -20%
-21%
-25% -30%
Base: 5,422(CY), 6,281(PY)
43
India Online 2007
Chart 21: Most expensive vehicle owned by the household Current Year 2 Wheeler
50%
4 Wheeler 43%
40%
40% 41%
Others 45%
44%
43% 39%
38% 31%
30%
30% 26% 21%
20%
10%
10%
11%
10%
7%
6% 5%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 10: Most expensive vehicle owned by the household Change fro m P Y 10% 8%
6%
7%
6%
6% 3%
4%
2% 2%
2%
3%
4%
3%
1%
0% -2%
-2%
4%
3%
3%
-1%
0.3% -1%
-4% -6%
-6%
-8%
Base: 6,207(CY), 6,281(PY)
44
Online Financial News & Info
Chart 22: Ownership of credit cards (individually) Current Year
Do n't o wn a credit card
80%
78%
Own a Credit Card
74% 62%
64% 60% 52%
52% 48%
48% 40%
36%
39%
27% 22% 20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 11: Ownership of credit cards (individually) Change fro m P Y 15% 13% 10%
7%
9%
5%
4%
2%
1%
0% -2%
-1% -4%
-5% -7% -10%
-9%
-15%
-13%
Base: 6,207(CY), 6,281(PY)
45
India Online 2007
Table 14: Household asset ownership Asset Color TV % Change Mobile Phone % Change Bank Account*
Moneycontrol
Yahoo
ICICI
Rediff
AFU
95%
91%
92%
96%
92%
93%
-0.8%
1%
7%
0.4%
4%
2%
95%
87%
88%
91%
89%
90%
1%
4%
-2.2%
-0.1%
9%
3%
91%
73%
81%
89%
82%
84%
84%
65%
77%
83%
72%
77%
3%
-10.0%
9%
0.6%
8%
5%
% Change Fridge % Change Cable TV connection/DTH
80%
67%
72%
79%
71%
74%
-6.7%
-11.0%
-8.6%
-9.7%
-3.1%
-5.6%
Computer/Laptop
82%
61%
70%
77%
64%
71%
% Change
19%
4%
19%
15%
24%
16%
Camera*
72%
59%
69%
76%
65%
68%
77%
50%
61%
70%
62%
64%
-2.9%
0.2%
3%
-1.7%
3%
0.7%
% Change
% Change Life Insurance % Change Landline Phone
74%
53%
66%
67%
59%
64%
% Change
0.9%
-13.5%
1%
-10.5%
3%
-1.6%
Debit Card
73%
48%
54%
70%
58%
61%
% Change
4%
0.3%
5%
5%
16%
7%
68%
52%
59%
65%
54%
59%
-11.1%
-25.9%
-11.7%
-8.5%
-11.2%
-13.4%
69%
50%
58%
63%
55%
59%
4%
-9.8%
2%
-2.6%
5%
0.9%
66%
50%
57%
63%
54%
58%
Home % Change Washing Machine % Change Music System/DVD/MP3* % Change Credit Card
53%
27%
33%
50%
36%
41%
% Change
6%
-4.0%
3%
3%
13%
7%
52%
25%
35%
47%
34%
38%
51%
25%
32%
45%
30%
37%
Fixed Deposits* % Change Medical Insurance/CGHS % Change
5%
-7.7%
2%
4%
6%
2%
Demat Account
60%
12%
18%
54%
18%
30%
% Change
60%
12%
18%
54%
18%
30%
Mutual Funds
52%
13%
17%
45%
21%
29%
-6.8%
-11.8%
-2.7%
-9.5%
2%
-5.7%
54%
13%
15%
46%
17%
27%
33%
22%
23%
30%
21%
27%
3%
2%
-3.5%
5%
6%
4%
% Change Share of Companies* % Change Air Conditioner % Change
46
Online Financial News & Info
Asset
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Microwave
34%
18%
25%
31%
21%
27%
% Change
5%
2%
4%
5%
5%
5%
23%
18%
24%
23%
19%
22%
12%
9%
15%
13%
7%
13%
8%
6%
8%
11%
6%
7%
-34.1%
-22.5%
-20.5%
-30.1%
-15.1%
-24.5%
Video Camera* % Change IPod* % Change Chit Fund Deposits % Change
Base: 6,207(CY), 6,281(PY)
47
India Online 2007
Chart 23: Current loan liabilities Current Year Ho me Lo an
P erso nal Lo an
Two - wheeler Lo an
60%
48%
46%
44%
44%
42%
43%
40%
26% 21% 20%
17%16%
21%
19% 14%
15%
11%
13%
22% 14%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
48
Online Financial News & Info
Net Usage Status Chart 24: Years of experience in using internet Current Year
Up to 1year
1-2 years
M o re than 2 years
100%
80%
80%
80% 72% 65%
64%
66%
60%
40%
20%
17% 19%
13%
20%
14%
18% 16%
15% 9%
7%
14%
12%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
3%
2%
Base: 6,207
Chart 12: Years of experience in using internet Change fro m P Y 20% 15% 10% 4% 6%
3%
2%
2%
0%
-1%
-2%-0.2% -10%
-2%
-5%
-2%
-1% -1%
-9% -13%
-20%
Base: 6,207(CY), 6,281(PY)
49
India Online 2007
Chart 25: Place of accessing internet Current Year
Ho me
P lace o f wo rk (o ffice / scho o l / co llege)
Cyber cafe
100%
80%
81%
80%
81%
83%
81%
82%
73% 70% 65%
60% 53%
54%
63% 54%
51%
52%
49%
46%
40%
40%
20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 13: Place of accessing internet Change fro m P Y 30% 25% 20%
19%
15%
0% -5%
19%
10% 10%
10% 5%
25%
24%
21%
20%
19%
10%
10%
6%
11% 4%
3%
1% -6%
-4%
-10%
Base: 6,207(CY), 6,281(PY)
50
Online Financial News & Info
Chart 26: Type of internet connection at home Current Year
Regular Dial Up
80%
B ro adband
Others
73%
71%
69%
65%
65%
68%
60%
40%
20%
18%
17%
14%
12%
10%
11%
16%
12%
18%
15%
10%
7% 0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 3,945
Chart 14: Type of internet connection at home Change fro m P Y 20%
18%
18%
13% 10% 6%
9%
9% 6%
4%
2% 0.1%
0%
-10%
-10% -12%
-10%
-10%
-7%
-7%
-6% -11%
-20%
Base: 3,945(CY), 4,388(PY)
51
India Online 2007
Chart 27: Type of internet connection at office Current Year
Regular Dial Up
B ro adband
Others
80%
65%
67%
65%
65%
64%
65%
60%
40%
20%
20%
17% 11%
4%
15%
12%
8%
6%
5%
4%
6%
10%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 5,118
Chart 15: Type of internet connection at office Change fro m P Y 15% 12% 10%
8%
7%
6%
5%
7% 5%
2% 1%
0% -2% -5% -10%
-8% -9%
-6%
-7% -9% -8%
-4%
-10% -12%
-15%
Base: 5,118(CY), 5,013(PY)
52
Online Financial News & Info
Chart 28: Service provider subscribed to at home Current Year
B SNL/Sancharnet
40%
A irtel/B harti 37%
35%
VSNL / Tata 38%
37%
35%
33% 30%
20% 17%
10%
17%
16%
17%
15%
14%
11%
10%
9%
9%
8%
6%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 3,945
Chart 16: Service provider subscribed to at home Change fro m P Y 10% 7%
7%
1% 0%
5%
5% 5%
5%
5% 1%
0.2%
-0.2%
-1% -3%
-5%
-5%
-4%
-5% -7%
-8%
-10% -15%
-14%
Base: 3,945(CY), 4,454(PY)
53
India Online 2007
Chart 29: Service provider subscribed to at office Current Year B SNL/Sancharnet
40%
A irtel/B harti
VSNL / Tata
30%
30%
29%
29%
27%
24% 23% 20%
20%
19%
17% 14%
15%
16%
17%
14%
12%
12% 10%
10%
9%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 5,118
Chart 17: Service provider subscribed to at office Change fro m P Y 15% 12% 10%
12% 6%
4%
5%
5% 3%
3%
5%
4% 2%
0% -3%
-3%
-5%
-4%
-7%
-9%
-10%
-9%
-7%
-15% -17% -20%
Base: 5,118(CY), 5,026(PY)
54
Online Financial News & Info
Net Usage Dynamics Chart 30: Frequency of accessing internet from home Current Year A t least o nce daily
Weekly, but no t daily
Less than o nce a week
100% 88%
85%
87%
86%
85%
82%
80%
60%
40%
20%
18% 12% 3%
0%
1%
M o neyco ntro l
13%
11%
11%
2%
1%
Go o gle
Yaho o
12% 2%
ICICI
2%
Rediff
A FU
Base: 3,817
Chart 18: Frequency of accessing internet from home Change fro m P Y 15% 12% 10% 6%
5%
5% 2%
4%
1%
-2% -2% -3%
1%
1%
0.0%
0% -5%
3%
-0.3%
-4%
-5%
-6%
-10% -15%
-13%
Base: 3,817(CY), 4,458(PY)
55
India Online 2007
Chart 31: Frequency of accessing internet from office Current Year A t least o nce daily
Weekly, but no t daily
Less than o nce a week
100% 92%
88%
89%
88%
87%
85%
80%
60%
40%
20% 10%
7% 1%
0%
M o neyco ntro l
4%
1% Go o gle
12%
11%
9%
1%
Yaho o
9% 2%
ICICI
Rediff
2% A FU
Base: 4,678
Chart 19: Frequency of accessing internet from office Change fro m P Y 3%
3% 2%
2%
2%
2%
2%
1%
1%
1%
1%
0.4% 0%
1%
0.3%
0.1%
-1% -1% -2%
-2%
-3%
-2%
-3% -3%
-3%
-4%
Base: 4,678(CY), 4,938(PY)
56
Online Financial News & Info
Chart 32: Time of the day accessing internet from home Current Year
Midnight to 9.00 AM
9.00 AM-6.00 PM
6.00 PM - 12.00 Midnight
58%
60%
50%
52%
49%
54%
52%
40%
22%
21%
9% 11%
20%
17%
20% 10%
16% 9%
11%
8%
5% 0% Moneycontrol
Yahoo
ICICI
Rediff
AFU
Base: 3,762
Chart 20: Time of the day accessing internet from home Change from PY 5% 2%
2%
2%
4% 1%
0% -1% -2% -5%
-4% -4%
-6%
-10%
-1%
-1%
-2% -5%
-6%
-7% -9% -12%
-15%
Base: 3,762(CY), 4,379(PY)
57
India Online 2007
Chart 33: Time of the day accessing internet from office Current Year
M idnight to 9.00 A M
9.00 A M -6.00 P M
6.00 P M - 12.00 M idnight
60% 56% 54% 49%
52%
52%
49%
40%
20%
17% 13%
11%
11%
8%
8%
5% 4% 0%
4%
M o neyco ntro l
Go o gle
3%
3%
2% Yaho o
ICICI
Rediff
A FU
Base: 4,687
Chart 21: Time of the day accessing internet from office Change fro m P Y 15% 11%
10% 6% 5% 0%
1%
1% -1%
-5% -10% -15%
4%
2%
-3%
-2%
-3%
-5% -8%
-10%
-1%
-0.5% -4%
-10%
-15%
-20%
Base: 4,687(CY), 4,927(PY)
58
Online Financial News & Info
Chart 34: Duration of PC usage from home Current Year
Light users
80%
M edium users
Heavy users
70% 64%
63%
64%
63%
60% 52%
40%
25% 23% 20%
19%
23%
11%
22%
19%
24%
17%
13%
15%
13%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 4,058
Chart 22: Duration of PC usage from home Change fro m P Y 10%
10%
5%
4% 2%
1%
3%
2% 1% 1%
-0.2%
0%
-1% -2%
2%
2%
-2%
-2%
-3% -5% -7% -10%
-10%
Base: 4,058(CY), 4,902(PY)
59
India Online 2007
Chart 35: Duration of internet usage from home Current Year Light users
50%
M edium users
Heavy users
46% 43% 40%
40% 36%
34%
34%
32%
39%
36%
36%
34%
33% 30%
30% 27%
28%
27% 23%
23% 20%
10%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 3,793
Chart 23: Duration of internet usage from home Change fro m P Y 20% 15% 12% 10% 5%
9% 5%
7%
5% 3%
3%
0%
8%
-2% -2%
-3%
-5% -10%
6%
4%
-4% -10%
-12%
-15%
-15%
-15%
-20%
Base: 3,793(CY), 4,347(PY)
60
Online Financial News & Info
Chart 36: Duration of PC usage from office Current Year
Light users
M edium users
Heavy users
60% 56%
56% 52%
52%
50%
45% 40% 34% 29% 25%
23%
23%
22%
20%
27%
25% 21%
18%
21%
22%
Rediff
A FU
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Base: 4,826
Chart 24: Duration of PC usage from office Change fro m P Y 6% 5% 4%
5% 3%
3% 3% 2%
2% 1%
1.3%
1% 0.0%
0.2%
0%
-1% -2% -4%
-2% -2% -3% -4%
-6%
-6%
-7%
-8%
Base: 4,826(CY), 5,123(PY)
61
India Online 2007
Chart 37: Duration of internet usage from office Current Year
Light users
M edium users
50%
40%
38%
37%
40%
39%
37%
36%
34% 30%
Heavy users 49%
37% 33%
31% 30%
28%
27%
26%
26% 26%
26%
20%
10%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 4,593
Chart 25: Duration of internet usage from office Change fro m P Y 15% 10%
10% 5%
6%
6%
4% 2%
3%
2%
1% 2%
3%
0.1%
0% -3% -5% -6% -10%
-2% -4% -6% -8% -10%
-15%
Base: 4,593(CY), 4,840(PY)
62
Online Financial News & Info
Chart 38: Time spent by internet users on watching TV Current Year
Light users
M edium users
Heavy users
50% 47%
46%
44% 44%
45%
40%
45% 43% 43%
42%
41%
40%
41%
30%
20% 14%
14%
12%
14%
13%
11%
10%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 5,556
Chart 26: Time spent by internet users on watching TV Change fro m P Y 15%
10%
10%
5%
5%
5%
4% 3% 1%
1% 0%
2% 0.4%
-1%
-5%
-1%
-2%
-3%
-4% -6%
-4%
-4%
-7% -10%
Base: 5,556(CY), 5,861(PY)
63
India Online 2007
Chart 39: Time spent by internet users on reading newspaper Current Year
Light users
M edium users
50%
48% 46%
40%
Heavy users
44% 43%
41%
45% 43%
44% 41%
41%
43%
42%
30%
20% 15%
13%
13%
14%
13%
11%
10%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 5,686
Chart 27: Time spent by internet users on reading newspaper Change fro m P Y 40% 31%
30% 20%
13%
13%
10%
29%
27%
23%
29% 12%
10%
12%
27% 12%
0% -10% -20% -30% -40% -50%
-36% -44%
-39%
-39%
-40%
-40%
Base: 5,686(CY), 5,999(PY)
64
Online Financial News & Info
Chart 40: Time spent by internet users on listening to radio Current Year
Light users
M edium users 80%
80% 76%
Heavy users
74%
72% 69%
67% 60%
40%
20%
22%
19%
16%
15%
15% 8%
7%
19%
18%
9%
9%
6%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 3,864
Chart 28: Time spent by internet users on listening to radio Change fro m P Y 15% 11%
11%
10% 5%
3% 2%
-5%
2% -0.2%
2%
0%
-1% -1% -5%
-2%
1%
1%
-2%
-4%
-5% -7%
-6%
-10%
Base: 3,864(CY), 4,003(PY)
65
India Online 2007
Preferred Net Activities Table 15: Popularity of various internet activities Activity
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Check financial info
100%
100%
100%
100%
100%
100%
% Change
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Emailing
98%
92%
94%
94%
96%
96%
% Change
4%
-3.6%
2%
-2.6%
-0.1%
0.2%
Check news
81%
97%
95%
80%
94%
90%
% Change
15%
47%
40%
32%
29%
30%
Job Search
78%
98%
96%
83%
92%
89%
% Change
24%
33%
41%
22%
41%
33%
Instant messaging
73%
96%
94%
76%
90%
85%
% Change
30%
47%
52%
34%
54%
43%
Check Sports
72%
94%
93%
74%
92%
84%
% Change
32%
50%
55%
33%
50%
43%
Music
65%
95%
95%
68%
86%
81%
% Change
14%
30%
38%
12%
32%
25%
Online games
63%
93%
94%
67%
85%
79%
% Change
31%
45%
46%
25%
45%
39%
Mobile contents (ring tones / games, etc.)*
57%
95%
93%
68%
86%
78%
Matrimonial search
55%
92%
91%
65%
85%
77%
% Change
37%
69%
65%
45%
66%
59%
Dating/Friendship
55%
93%
90%
69%
87%
77%
% Change
31%
58%
56%
35%
57%
47%
Educational / Learning material
56%
93%
90%
61%
84%
75%
-7.7%
24%
42%
3%
30%
16%
Astrology
55%
92%
89%
58%
84%
75%
% Change
22%
60%
48%
20%
43%
37%
Social networking / Communities*
58%
91%
90%
60%
82%
74%
Check real estate info
54%
92%
86%
57%
79%
71%
% Change
34%
74%
75%
36%
62%
54%
E-greetings
62%
62%
64%
58%
62%
63%
-3.2%
-11.6%
6%
-6.1%
6%
0.8%
% Change
% Change
% Change
% Change
66
Online Financial News & Info
Activity
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Chatting
59%
70%
67%
56%
54%
62%
7%
14%
11%
2%
5%
9%
% Change Search work related info
58%
50%
56%
57%
52%
56%
% Change
-7.9%
-14.0%
11%
-5.8%
5%
-1.2%
Buy online
57%
43%
46%
60%
48%
53%
% Change
17%
14%
7%
5%
13%
13%
Search for product information
58%
42%
42%
50%
50%
50%
% Change
10%
-11.1%
5%
1%
9%
5%
Screensavers/wallpapers
42%
48%
59%
41%
50%
48%
% Change
0.6%
-6.7%
4%
-13.5%
-2.9%
-3.3%
Check business/Financial news* % Change
69%
26%
33%
50%
42%
46%
Share pictures
42%
43%
52%
40%
37%
45%
% Change
-0.8%
5%
17%
-2.0%
11%
9%
Net banking
54%
28%
33%
54%
32%
41%
% Change
13%
8%
11%
-6.7%
7%
7%
Check health & lifestyle info
39%
27%
37%
37%
38%
36%
5%
-20.2%
-8.0%
4%
-3.4%
-3.1%
Check hobby related info
37%
31%
39%
33%
34%
36%
% Change
22%
18%
25%
20%
24%
23%
Business/professional networking
39%
30%
30%
42%
30%
35%
9%
14%
9%
18%
15%
13%
36%
34%
34%
36%
31%
34%
26%
35%
40%
30%
30%
34%
Check personal travel related info
39%
22%
26%
33%
30%
32%
% Change
10%
-4.4%
5%
6%
13%
8%
Check cinema content
28%
29%
33%
23%
29%
31%
5%
-3.4%
4%
-0.3%
-1.5%
3%
38%
22%
25%
38%
27%
31%
8%
9%
6%
4%
8%
9%
43%
18%
20%
35%
27%
31%
28%
28%
32%
31%
29%
29%
5%
-5.2%
6%
12%
7%
4%
29%
16%
23%
23%
27%
25%
48%
11%
16%
47%
14%
25%
4%
-5.6%
4%
-3.5%
4%
-2.1%
% Change
% Change Check / read blogs* % Change Movies* % Change
% Change Online bill payment % Change Buy other than travel products* % Change Look for Seminar/workshops % Change Check business travel related info* % Change Online stock trading % Change
67
India Online 2007
Activity Adult content % Change Net telephony % Change Comment on blog post*
Moneycontrol
Yahoo
ICICI
Rediff
AFU
20%
20%
27%
23%
21%
22%
3%
11%
14%
3%
3%
8%
17%
17%
16%
19%
17%
18%
5%
3%
3%
-0.7%
3%
4%
18%
17%
16%
18%
13%
17%
14%
17%
17%
14%
13%
16%
-30.3%
-37.2%
-45.6%
-47.3%
-48.5%
-41.7%
10%
12%
8%
8%
6%
9%
% Change Local language website usage % Change Have a blog site of own* % Change
Base: 6,207(CY), 6,281(PY)
68
Online Financial News & Info
Chart 41: Professional activities Current Year
Jo b Search
100%
98%
96%
Emailing - wo rk related 96%
83%
87% 85% 80%
78%
Instant messaging
94% 92%
83%
84%
89% 90%
89%87% 85%
76%
73%
60% `
40%
20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 29: Professional activities Change fro m P Y 60%
54% 52% 47%
40%
30%
41%
33%
34%
24%
22%
20%
0%
43%
41%
33%
-1%
-4% -8%
-4%
-3%
-11%
-20%
Base: 6,207(CY), 6,281(PY)
69
India Online 2007
Chart 42: Personal activities Current Year
Emailing - perso nal
100% 94%
Check Spo rts 94%
95% 93% 90%
89%
87% 80%
Check news
94% 97%
81%
92%
90%
90% 90%
84%
80%74%
72% 60%
40%
20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 30: Personal activities Change fro m P Y 60% 50% 47% 40%
55% 50%
32% 20%
0%
43%
40% 32%
33%
29%
30%
15% 1%
-1% -6%
2% -2%
-1%
-20%
Base: 6,207(CY), 6,281(PY)
70
Online Financial News & Info
Chart 43: Downloading activities Current Year M usic
Online games
100%
93% 95%
95%
M o bile co ntents (ring to nes/games)
94% 95% 93% 86%
85% 86%
79%
81%
80% 65%
63%
60%
78%
67% 68% 68% 57%
40%
20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 31: Downloading activities Change fro m P Y 80% 61% 60%
60% 48% 46%
45% 40%
31% 31%
39%
38% 30%
20% 14%
45%
45%
25%
32%
32%
25%
12%
0%
Base: 6,207(CY), 6,281(PY)
71
India Online 2007
Chart 44: E-commerce related activities Current Year 100%
Check financial info 100%
100%
Check real estate info 100%
100%
E-greetings 100%
100%
92% 86% 80%
79% 71% 62%
60%
64%
62%
62%
57% 58%
63%
54% 40%
20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 32: E-commerce related activities Change fro m P Y 80%
77% 74%
80%
75%
62%
60%
54%
67% 54%
47% 40%
36%
34%
20% 6%
6%
0% -3% -20%
1%
-6% -12%
Base: 6,207(CY), 6,280(PY)
72
Online Financial News & Info
Chart 45: Online shopping Current Year 80%
B uyers
No n-B uyers
63%
58%
60%
60%
57% 54%
53%
46% 40% 40%
47%
43%
42%
37%
20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 33: Online shopping Change fro m P Y 20% 16% 14% 10%
14%
12%
11%
3% 0% -3% -10%
-11% -14%
-12% -20%
-14%
-16%
Base: 6,207(CY), 6,281(PY)
73
India Online 2007
Chart 46: Response to online marketing stimulus Current Year
Clicked a banner ad
P articipated in an o nline co ntest
Clicked a spo nso red search ad
60% 56% 57% 51%
49% 49%
49%
50%
43% 41%
40%
51% 48%
44%
48% 42%
40% 38%
37% 33%
20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 5,088
Chart 34: Response to online marketing stimulus Change fro m P Y 30% 24% 20% 15% 10%
9%
6%
10%
11%
9%
12%
7% 2%
0%
-1% -5%
-10% -20%
-14%
-14%
-6% -12%
-10%
-21% -30%
Base: 5,088(CY), 5,814(PY)
74
Online Financial News & Info
Chart 47: Blogging activities Current Year 80%
Check/read blo gs
Co mment o n blo g po st
Have a blo g site o f o wn
No ne o f the abo ve
66%
63%
61%
60%
62%
61%
61%
40% 36%
20%
34%
18% 10%
36%
34%
17%
34% 31%
16%
12% 8%
18%
13%
8%
17% 9%
6%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
75
India Online 2007
Chart 48: Member of an online community Current Year
No t a member o f any o nline co mmunity
M ember o f an o nline co mmunity
80%
62%
60% 52%
54%
52% 48%
48%
54%
51% 49%
46%
46%
40%
38%
20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
76
Online Financial News & Info
Table 16: Membership by type of online community Membership
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Not a member of any online
52%
52%
49%
54%
62%
54%
Alumni & Schools
12%
6%
6%
8%
4%
7%
7%
9%
9%
6%
7%
7%
Computers & Internet Romance & Relationships
3%
4%
5%
8%
4%
5%
10%
3%
3%
4%
2%
4%
Music
1%
4%
5%
2%
2%
3%
Games
3%
2%
3%
2%
1%
3%
Schools & Education
2%
4%
2%
1%
2%
2%
Individuals
2%
2%
2%
7%
1%
2%
Arts & Entertainment
2%
2%
2%
2%
3%
2%
Business / Professional community
Base: 6,207
77
India Online 2007
Table 17: Most used local language websites (other than English) Language
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Hindi
22%
16%
17%
24%
22%
20%
Tamil
21%
12%
20%
4%
9%
16%
Telugu
18%
25%
8%
24%
11%
14%
Malayalam
7%
18%
10%
0.8%
13%
13%
12%
6%
8%
18%
20%
11%
Kannada
4%
16%
9%
11%
5%
9%
Bengali
8%
0.6%
6%
6%
5%
6%
Gujarati
5%
0.0%
8%
8%
2%
4%
Konkani
0.0%
0.0%
8%
0.0%
0.0%
1%
Urdu
0.0%
2%
0.0%
2%
1%
0.7%
Marathi
Base: 823
78
Online Financial News & Info
Table 18: Online activities desired in other languages Activity
Moneycontrol
Yahoo
ICICI
Rediff
AFU
56%
69%
70%
63%
68%
66%
Chatting
39%
59%
52%
45%
45%
49%
Entertainment
41%
50%
51%
46%
51%
49%
Online news
40%
37%
38%
40%
38%
39%
Search information
35%
38%
37%
38%
37%
37%
Online learning / education
31%
39%
34%
39%
34%
35%
Astrology
26%
25%
28%
27%
30%
28%
Online shopping
21%
23%
18%
25%
23%
23%
Travel related information
20%
18%
23%
21%
21%
21%
Matrimony
15%
15%
19%
17%
18%
18%
Blog
17%
13%
12%
15%
14%
15%
Not Interested
24%
14%
17%
18%
19%
18%
Base: 6,207
79
India Online 2007
Chart 49: Problems faced while surfing the internet Current Year
Slo w website o pening
Virus / spyware
Spam / junk mails
80%
65% 60%
59%
61%
55%
62%
60%
61%
55% 50%
48%
53% 55%
62% 54% 48%
53% 49%
43% 40%
20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
80
Online Financial News & Info
Table 19: Preferred websites - emailing Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Yahoo
47%
55%
71%
52%
29%
52%
% Change
28%
1%
9%
16%
8%
16%
Gmail
23%
26%
14%
23%
14%
21%
% Change Rediff % Change Hotmail % Change
2%
11%
7%
7%
9%
7%
20%
11%
8%
18%
52%
18%
-4.6%
-3.6%
-6.3%
-3.2%
-4.8%
-4.8%
6%
6%
4%
5%
3%
6%
-12.2%
-0.1%
-2.9%
-8.3%
2%
-5.8%
Sify
1%
0.3%
1%
0.7%
0.2%
1%
% Change
-2.0%
-1.7%
-3.9%
-1.9%
-4.7%
-2.8%
Indiatimes
1%
0.1%
0.2%
0.9%
0.1%
0.9%
% Change
-8.7%
-5.4%
-4.3%
-8.4%
-6.2%
-9.7%
0.9%
0.1%
3%
0.1%
0.4%
0.9%
0.4%
0.6%
0.3%
0.6%
0.4%
0.4%
-1.5%
0.2%
-0.4%
0.0%
-2.8%
-0.7%
0.2%
0.1%
0.0%
0.0%
0.2%
0.2%
0.0%
0.1%
0.0%
0.0%
0.1%
0.1%
Sancharnet/BSNL* % Change VSNL % Change Lycos* % Change AOL* % Change
Base: 6,207(CY), 6,281(PY)
81
India Online 2007
Chart 50: Multiple user shares of email websites Current Year
Yaho o
Gmail
Rediff
96%
100% 91%
89%
91%
89%
90%
80%
80% 67%
68%
68%
63%
60%
56%
60%
63%
57%
61%
58%
51% 40%
20%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 35: Multiple user shares of email websites Change fro m P Y 35%
33%
31%
30% 25% 20%
23%
21%
22% 18%
15% 11% 11%
10% 5% 0%
0.1%
2%
3%
-5%
2%
-0.3%
3%
3%
5%
-1% -5%
-10%
Base: 6,207(CY), 6,281(PY)
82
Online Financial News & Info
Chart 51: Number of email accounts and average per capita email ids Current Year
One
Two
Three
40%
31%
30% 25%
27%
27%
26%
25% 24%
20%
25% 25%
24%
23%
19% 16% 13%
10%
12%
13%
12%
10%
0% M o neyco ntro l
Go o gle
Yaho o
ICICI
Rediff
A FU
Base: 6,207
Chart 36: Number of email accounts and average per capita email ids Change fro m P Y 10% 5% 0%
1%
8% 2%
2%
3% 1% 1%
-1%
2%
0.1%
-1%
-5%
2% -3%
-4%
-6% -10% -15%
-13%
-14%
-20% -25%
-26%
-30%
Base: 6,207(CY), 6,281(PY)
83
India Online 2007
Most Used Websites Table 20: Top of mind unaided recall - all websites Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
38%
51%
22%
26%
19%
31%
% Change
18%
4%
11%
4%
3%
7%
Yahoo
27%
24%
49%
23%
17%
28%
% Change Rediff % Change Gmail*
6%
6%
-19.5%
-13.2%
-7.0%
-3.9%
12%
5%
6%
10%
43%
12%
-2.1%
-5.3%
1%
-1.3%
-5.0%
-3.1%
3%
3%
2%
10%
5%
3%
% Change Orkut
2%
3%
5%
0.8%
4%
3%
% Change
2%
0.0%
5%
0.5%
4%
3%
Hotmail
1%
3%
1%
2%
0.7%
2%
% Change
-12.3%
-1.5%
-0.2%
-1.8%
-1.9%
-3.1%
Indiatimes
1%
0.1%
0.5%
1%
2%
1%
% Change
-5.3%
-3.1%
-1.6%
-11.9%
-0.3%
-5.5%
4%
0.0%
0.0%
0.6%
0.0%
0.9%
% Change
-5.1%
-0.5%
0.0%
0.0%
0.0%
-0.5%
Funmaza*
0.0%
0.6%
0.0%
0.0%
0.0%
0.8%
0.0%
1%
0.3%
0.0%
0.1%
0.6%
-0.4%
1%
0.1%
-0.5%
-0.7%
0.0%
Moneycontrol
% Change Sify % Change
Base: 6,072(CY), 6,269(PY)
84
Online Financial News & Info
Table 21: Most used website - all websites Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
35%
51%
22%
30%
19%
31%
Yahoo
19%
22%
50%
23%
18%
26%
Rediff
10%
4%
6%
11%
45%
12%
Orkut
3%
6%
6%
8%
4%
5%
Gmail
4%
4%
2%
3%
5%
4%
0.8%
3%
1%
0.5%
0.3%
2%
Indiatimes
2%
0.0%
0.2%
2%
0.3%
1%
Moneycontrol
7%
0.0%
0.0%
0.7%
0.0%
1%
3%
0.0%
0.1%
0.9%
0.0%
0.8%
0.2%
0.9%
0.0%
0.1%
0.0%
0.7%
Hotmail
Wikipedia Sify
Base: 6,169
85
India Online 2007
Table 22: Info search (English) Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
84%
89%
41%
78%
53%
71%
Yahoo
6%
3%
52%
6%
8%
12%
English
1%
0.1%
1%
6%
0.2%
3%
Rediff
1%
0.6%
1%
1%
35%
3%
0.4%
3%
0.7%
0.5%
0.3%
1%
Wikipedia
2%
1%
2%
2%
0.6%
1%
Indiatimes
0.2%
0.0%
0.0%
1%
0.8%
0.7%
Dictionary
2%
0.1%
0.0%
0.9%
0.0%
0.6%
BBC
0.0%
0.0%
0.0%
0.0%
0.1%
0.6%
Sify
0.0%
0.0%
0.0%
0.0%
0.1%
0.6%
MSN
Base: 5,123
86
Online Financial News & Info
Table 23: Info search (local language) Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
68%
89%
79%
75%
84%
73%
Manoramaonline
0.6%
1%
5%
0.1%
0.6%
2%
Kerala
1%
0.9%
0.0%
1%
0.5%
2%
Guruji
3%
3%
0.0%
0.3%
2%
2%
Webduniya
2%
0.2%
0.2%
4%
1%
1%
Khoj
0.2%
0.0%
1%
0.4%
3%
1%
MSN
0.0%
3%
0.7%
0.0%
0.2%
1%
2%
0.5%
0.0%
2%
2%
0.9%
1%
0.0%
1%
0.9%
0.5%
0.8%
0.1%
0.0%
0.0%
1%
0.0%
0.5%
Eenadu Webulagam Chennaionline
Base: 2,890
87
India Online 2007
Table 24: Job search Website Naukri % Change
Moneycontrol
Yahoo
ICICI
Rediff
AFU
43%
20%
21%
46%
33%
36%
4%
-30.7%
-29.2%
-11.7%
-1.9%
-13.8%
30%
21%
31%
20%
20%
26%
% Change
9%
-1.5%
18%
6%
2%
8%
Timesjobs
17%
10%
8%
15%
12%
13%
% Change
5%
6%
-1.0%
10%
4%
6%
Monster
Google % Change Yahoo
4%
32%
3%
0.6%
3%
7%
0.6%
29%
0.2%
-0.9%
0.5%
5%
0.6%
2%
20%
0.1%
4%
4%
-0.6%
1%
16%
-2.6%
-12.7%
0.8%
0.1%
0.7%
3%
0.9%
20%
2%
% Change
-1.5%
-5.4%
-0.1%
-3.6%
15%
-1.0%
Indiatimes
0.7%
2%
3%
2%
2%
2%
% Change
-3.0%
-0.3%
2%
0.9%
2%
-0.1%
0.4%
4%
1%
0.1%
0.0%
1%
-1.4%
-1.7%
0.7%
-2.5%
-2.4%
-0.6%
% Change Rediff
Freshersworld % Change Jobsahead
1%
2%
0.8%
3%
0.6%
1%
% Change
-1.4%
-1.0%
-6.6%
-2.6%
-2.5%
-3.1%
0.1%
0.8%
1%
2%
0.6%
1%
-0.3%
0.6%
0.8%
1%
0.3%
0.1%
Jobs % Change
Base: 5,486(CY), 4,658(PY)
88
Online Financial News & Info
Table 25: Booking travel tickets Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
26%
6%
16%
19%
10%
16%
Makemytrip
27%
4%
7%
20%
7%
15%
% Change
21%
-4.1%
-4.8%
11%
-1.8%
6%
3%
69%
3%
3%
6%
13%
-3.5%
52%
0.5%
-7.5%
2%
7%
Yatra* % Change
Google % Change IRCTC % Change Yahoo
16%
4%
5%
23%
8%
12%
-35.2%
-50.6%
-28.2%
-9.8%
-25.7%
-28.2%
2%
3%
57%
2%
7%
10%
0.3%
0.8%
39%
-3.9%
-16.6%
2%
2%
1%
4%
4%
52%
6%
% Change
-2.0%
-2.5%
-3.0%
-5.7%
47%
-1.0%
Indiatimes
3%
2%
1%
4%
4%
3%
% Change
% Change Rediff
-4.3%
-0.7%
-2.8%
-2.1%
2%
-1.6%
Travel
4%
0.8%
0.0%
2%
0.2%
2%
% Change
3%
-0.5%
-1.4%
1%
-1.0%
1%
Travelguru
3%
0.0%
0.2%
6%
0.8%
2%
% Change
3%
0.0%
-0.2%
6%
0.4%
2%
Cleartrip*
3%
0.7%
0.4%
0.3%
0.6%
2%
% Change
Base: 5,106(CY), 3,040(PY)
89
India Online 2007
Table 26: Online shopping (other than travel tickets) Website Ebay % Change Rediff % Change
Moneycontrol
Yahoo
ICICI
Rediff
AFU
41%
11%
27%
46%
18%
30%
-7.1%
-30.4%
6%
1%
5%
-5.5%
25%
9%
16%
23%
68%
23%
-5.0%
-3.6%
4%
0.8%
-9.9%
-2.9%
5%
61%
1%
0.4%
2%
11%
% Change
4%
29%
0.3%
-0.7%
1%
6%
Yahoo
3%
4%
49%
2%
2%
9%
% Change
-0.8%
0.0%
-5.2%
-1.8%
-1.3%
-1.3%
Indiatimes
13%
2%
2%
4%
2%
7%
% Change
2%
-1.4%
-2.4%
-8.6%
-0.1%
-6.1%
Futurebazaar*
6%
4%
3%
8%
3%
5%
Shopping
0.0%
0.7%
0.0%
4%
0.0%
2%
% Change
-0.3%
-0.6%
-0.2%
3%
-0.3%
0.8%
1%
1%
0.4%
1%
3%
2%
% Change
0.3%
-2.3%
-3.4%
0.2%
2%
0.0%
Indiaplaza
3%
0.0%
0.0%
3%
1%
1%
% Change
2%
0.0%
-0.3%
-5.1%
0.3%
-0.3%
MSN
0.0%
3%
0.0%
0.0%
0.1%
1%
% Change
0.0%
3%
-1.1%
0.0%
-0.1%
0.5%
% Change
Sify
Base: 5,098(CY), 5,054(PY)
90
Online Financial News & Info
Table 27: Online news Website Yahoo % Change
Moneycontrol
Yahoo
ICICI
Rediff
AFU
5%
10%
60%
8%
11%
14%
2%
4%
12%
5%
6%
4%
15%
4%
3%
13%
6%
12%
-7.8%
-1.0%
-0.1%
-0.2%
-4.3%
-0.5%
16%
3%
5%
9%
54%
11%
% Change
7%
-1.6%
1%
-1.0%
-6.9%
-1.6%
6%
57%
5%
2%
3%
10%
% Change
4%
22%
-2.8%
-0.3%
0.6%
4%
NDTV % Change Rediff
Indiatimes
7%
2%
3%
8%
6%
6%
% Change
-8.9%
-27.9%
-6.3%
-4.4%
-0.2%
-10.8%
5%
2%
2%
9%
1%
5%
Aajtak % Change
0.7%
-0.4%
-2.0%
3%
-0.4%
2%
BBC
3%
1%
3%
11%
3%
4%
% Change
1%
-0.2%
1%
8%
3%
3%
Timesofindia
3%
1%
1%
4%
2%
3%
-3.3%
-0.7%
1%
-4.5%
0.0%
-1.7%
CNN
4%
0.9%
1%
3%
3%
3%
% Change
3%
0.8%
0.3%
2%
2%
2%
0.1%
4%
7%
2%
1%
3%
-13.5%
0.9%
4%
-3.3%
0.2%
-3.4%
% Change
MSN % Change
Base: 5,441(CY), 5,793(PY)
91
India Online 2007
Table 28: Online share trading Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
ICICI Direct
37%
17%
26%
73%
42%
35%
Sherkhan
22%
20%
20%
10%
30%
22%
Indiabulls
12%
0.0%
3%
2%
2%
7%
Kotaksecurities
6%
0.9%
1%
1%
0.8%
4%
Religare
1%
13%
2%
2%
0.0%
4%
5Paisa
3%
0.0%
13%
2%
1%
3%
BSE
1%
2%
0.3%
6%
9%
3%
Geojit
4%
0.0%
0.0%
0.7%
0.0%
3%
NSE
1%
3%
0.5%
0.1%
0.0%
2%
hdfcsec
2%
1%
0.0%
0.6%
11%
2%
Base: 1,271
92
Online Financial News & Info
Table 29: Real estate info Website Google Yahoo Magicbricks Realestates 99acres Rediff Indiaproperty Property Indiatimes Sify
Moneycontrol
Yahoo
ICICI
Rediff
AFU
5%
81%
8%
8%
11%
19%
3%
4%
69%
8%
13%
15%
32%
3%
4%
13%
4%
12%
5%
2%
3%
15%
4%
10%
16%
3%
3%
15%
2%
10%
3%
2%
5%
4%
54%
7%
11%
0.5%
2%
5%
3%
5%
9%
0.5%
0.4%
9%
0.4%
3%
1%
0.0%
0.8%
2%
1%
3%
0.0%
0.0%
0.0%
0.7%
3%
1%
Base: 4,367
93
India Online 2007
Table 30: Matrimonial search Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Bharatmatrimony
38%
14%
13%
32%
32%
25%
% Change
37%
14%
13%
32%
30%
25%
Shaadi
39%
16%
19%
35%
15%
28%
% Change
23%
-11.2%
-36.7%
-2.9%
-17.4%
-0.8%
1%
43%
1%
1%
0.8%
8%
0.2%
43%
1%
1%
0.8%
7%
Jeevansaathi
5%
6%
4%
3%
2%
5%
% Change
5%
6%
3%
2%
2%
3%
Google % Change
Yahoo % Change
0.1%
3%
40%
3%
3%
7%
-0.7%
2%
34%
2%
-14.0%
3%
2%
4%
3%
3%
5%
5%
0.4%
1%
2%
3%
36%
4%
-2.6%
-5.0%
-1.0%
0.0%
24%
0.3%
5%
2%
4%
4%
0.7%
3%
4%
0.2%
2%
2%
0.9%
3%
Matrimony* % Change Rediff % Change Tamilmatrimony* % Change Simplymarry* % Change Matrimonial
0.1%
2%
4%
0.9%
0.5%
2%
% Change
-1.2%
-5.5%
2%
-0.9%
-0.7%
-0.7%
Base: 4,723(CY), 3,011(PY)
94
Online Financial News & Info
Table 31: Dating/friendship search Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Orkut
40%
17%
22%
40%
16%
27%
% Change
36%
16%
21%
33%
11%
23%
Yahoo
19%
17%
62%
15%
19%
25%
% Change
-20.3%
-19.9%
23%
-21.1%
-18.8%
-9.2%
7%
49%
0.7%
5%
5%
11%
% Change
6%
30%
-2.1%
4%
-1.4%
7%
Rediff % Change
5%
2%
4%
9%
46%
8%
-17.2%
-5.2%
-5.8%
-1.5%
34%
-2.6%
Fropper
5%
1%
2%
3%
0.9%
3%
-1.2%
-2.6%
-4.2%
-0.3%
-4.5%
-2.4%
0.9%
0.6%
0.0%
5%
3%
3%
% Change
-0.3%
-0.7%
-1.4%
3%
2%
0.5%
Indiatimes
3%
0.2%
0.3%
3%
2%
2%
% Change
-4.2%
-4.5%
-7.3%
-3.2%
-1.5%
-5.3%
0.4%
0.0%
0.1%
0.7%
0.5%
2%
-0.8%
0.0%
0.0%
-0.7%
-0.3%
0.9%
2%
0.6%
0.8%
2%
0.9%
2%
-1.7%
-2.1%
0.3%
-2.7%
-5.0%
-2.2%
% Change Date
Friends % Change Friendfinder % Change Adultfriendfinder
2%
0.6%
0.2%
2%
0.5%
2%
% Change
2%
-0.8%
-1.7%
0.0%
-0.6%
0.0%
Base: 4,700(CY), 2,682(PY)
95
India Online 2007
Table 32: Social networking/communities Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Orkut
70%
87%
24%
55%
64%
56%
Yahoo
11%
4%
66%
10%
22%
20%
1%
3%
1%
2%
0.5%
2%
Friends
0.5%
0.0%
0.0%
5%
0.0%
2%
Communities
0.1%
0.5%
0.0%
0.2%
0.1%
1%
Hi5
0.2%
0.3%
1%
3%
2%
0.8%
MSN
Myspace Fropper Linkedin Tagged
1%
0.6%
0.0%
0.0%
0.0%
0.8%
0.5%
0.0%
0.1%
0.2%
0.1%
0.4%
2%
0.0%
0.5%
0.0%
0.4%
0.4%
0.1%
0.3%
0.6%
0.0%
0.0%
0.3%
Base: 3,700
96
Online Financial News & Info
Table 33: Online gaming Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
17%
8%
53%
19%
16%
20%
-19.4%
-3.5%
-25.9%
-2.3%
-1.9%
-10.3%
26%
12%
10%
18%
11%
15%
6%
51%
2%
2%
5%
11%
% Change
5%
-18.7%
0.6%
-2.7%
-0.4%
-1.7%
Yahoo % Change Zapak* % Change
Games % Change Rediff
5%
5%
2%
11%
0.7%
7%
0.4%
0.0%
-0.8%
-0.3%
-0.7%
-0.1%
3%
0.6%
3%
3%
39%
4%
-1.2%
-1.0%
1%
-0.1%
-22.5%
-4.9%
10%
0.3%
7%
2%
1%
4%
% Change
7%
0.3%
7%
-0.2%
1%
2%
Miniclip
4%
4%
2%
4%
2%
3%
% Change
1%
3%
0.9%
2%
1%
1%
Indiagames*
4%
0.8%
2%
3%
0.7%
3%
2%
2%
0.5%
4%
1%
2%
-0.4%
2%
0.5%
4%
0.7%
2%
% Change Contest2Win
% Change Onlinegames % Change Indiatimes
2%
0.2%
0.5%
2%
1%
2%
% Change
-4.7%
-1.1%
-0.8%
-6.9%
-1.5%
-5.8%
Base: 4,722(CY), 4,166(PY)
97
India Online 2007
Table 34: Download mobile content Website Yahoo % Change Rediff % Change
Moneycontrol
Yahoo
ICICI
Rediff
AFU
7%
8%
56%
12%
8%
15%
-18.9%
1%
-17.3%
-2.9%
-0.7%
-8.4%
18%
5%
7%
12%
53%
13%
-10.8%
-4.6%
-3.4%
-12.9%
-10.8%
-8.6%
4%
60%
5%
4%
4%
12%
% Change
2%
-9.4%
4%
2%
-4.1%
-0.7%
Indiatimes
8%
7%
3%
9%
3%
8%
% Change
-9.1%
-0.2%
-0.6%
-6.9%
-3.5%
-7.2%
Nokia
11%
3%
4%
11%
4%
8%
% Change
6%
3%
3%
7%
2%
5%
Mobile9*
3%
1%
1%
2%
3%
3%
Ringtones
5%
0.1%
1%
2%
1%
3%
% Change
5%
-0.6%
-0.1%
0.8%
0.8%
0.8%
Airtel
3%
2%
1%
4%
2%
3%
% Change
1%
0.1%
0.8%
2%
1%
1%
Hutch
2%
2%
0.4%
1%
0.6%
3%
% Change
2%
2%
0.3%
-0.5%
-0.5%
2%
Funmaza
4%
1%
1%
3%
3%
2%
% Change
3%
1%
1%
1%
3%
1%
% Change
Base: 4,779(CY), 4,106(PY)
98
Online Financial News & Info
Table 35: Preferred instant messaging applications Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Yahoo
66%
40%
84%
62%
42%
60%
Google Talk
13%
47%
7%
11%
7%
15%
Rediffbol
8%
3%
4%
11%
46%
11%
MSN
5%
5%
2%
6%
1%
6%
Orkut
2%
1%
1%
4%
2%
2%
Meebo
1%
3%
1%
2%
1%
2%
Skype
1%
0.2%
0.0%
0.3%
0.5%
0.7%
Indiatimes
0.1%
0.0%
0.0%
1%
0.1%
0.6%
AIM
0.4%
0.2%
0.0%
0.0%
0.1%
0.4%
3%
1%
0.7%
2%
0.3%
4%
Others
Base: 5,123
99
India Online 2007
Table 36: Download music Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Raaga
27%
13%
12%
21%
12%
20%
% Change
14%
6%
-0.8%
8%
2%
7%
7%
4%
47%
11%
11%
13%
-1.3%
-3.4%
-10.9%
5%
1%
-4.2%
1%
49%
5%
2%
5%
10%
0.3%
-11.9%
4%
-1.1%
4%
-0.4%
2%
2%
1%
5%
0.9%
5%
0.7%
2%
0.3%
-0.3%
0.3%
2%
Yahoo % Change Google % Change Music % Change Rediff
2%
0.6%
3%
3%
36%
4%
-1.5%
-1.9%
-0.3%
0.0%
-20.9%
-4.6%
Musicindiaonline
7%
2%
0.7%
4%
3%
4%
% Change
2%
1%
-3.8%
-10.9%
3%
-1.1%
Cooltoad
6%
3%
2%
4%
4%
4%
0.1%
-0.3%
1%
-8.6%
3%
-1.2%
2%
1%
0.6%
2%
2%
2%
-6.1%
-0.8%
-0.9%
-3.2%
0.8%
-0.9%
% Change
% Change Mp3 % Change Mtv
3%
0.6%
1%
1%
0.4%
2%
% Change
-2.9%
-1.8%
1%
-1.0%
0.1%
0.0%
Tamilsongs
0.6%
0.2%
2%
0.7%
0.4%
2%
% Change
0.6%
0.0%
2%
0.6%
0.1%
1%
Base: 4,866(CY), 4,426(PY)
100
Online Financial News & Info
Table 37: Sports content Website Espnstarsports*
Moneycontrol
Yahoo
ICICI
Rediff
AFU
35%
15%
17%
30%
16%
28%
7%
6%
55%
9%
10%
14%
% Change Yahoo % Change
1%
0.3%
-11.5%
5%
4%
-0.3%
23%
3%
4%
17%
6%
11%
% Change
7%
0.8%
2%
9%
3%
4%
3%
55%
3%
3%
5%
10%
% Change
3%
-1.4%
1%
2%
3%
2%
Cricinfo
Rediff
11%
3%
5%
10%
46%
9%
-4.3%
-4.0%
0.4%
0.5%
-18.8%
-5.3%
Sports
0.9%
3%
1%
3%
3%
5%
% Change
0.2%
2%
0.9%
0.5%
2%
3%
Indiatimes
2%
0.8%
1%
3%
4%
3%
% Change
-3.1%
-1.0%
-2.6%
0.7%
0.9%
-4.3%
1%
0.9%
0.4%
1%
0.5%
2%
-1.8%
-2.4%
-0.1%
-2.7%
-0.5%
-0.5%
% Change
NDTV % Change Sify % Change
2%
0.8%
1%
1%
2%
2%
0.1%
-0.2%
0.4%
-1.1%
-3.0%
-2.6%
Tensports
2%
2%
0.7%
2%
0.9%
2%
% Change
-0.9%
-1.3%
-0.4%
-1.2%
-0.2%
-1.7%
Base: 4,991(CY), 4,814(PY)
101
India Online 2007
Table 38: Cinema content Website Yahoo % Change
Moneycontrol
Yahoo
ICICI
Rediff
AFU
9%
1%
57%
8%
11%
13%
-0.5%
-4.8%
-5.5%
3%
-5.2%
-2.6%
4%
58%
2%
3%
5%
11%
% Change
3%
-4.1%
1%
0.0%
4%
2%
Bollywood
7%
1%
2%
6%
2%
5%
% Change
0.3%
0.9%
-0.2%
-2.3%
-3.3%
0.3%
9%
4%
2%
5%
2%
5%
0.6%
4%
1%
-0.3%
2%
1%
PVR Cinemas % Change Indiafm % Change Rediff % Change Cinema % Change
6%
1%
4%
5%
3%
4%
-4.4%
-3.1%
3%
-3.9%
2%
-1.0%
4%
2%
2%
5%
43%
6%
-20.5%
-1.2%
0.0%
1%
-20.8%
-6.7%
3%
0.2%
2%
5%
3%
4%
-0.6%
-2.2%
0.4%
3%
3%
0.2%
Santabanta
3%
0.7%
4%
0.6%
3%
2%
% Change
1%
0.3%
3%
-16.4%
2%
-0.9%
Indiatimes
4%
0.3%
2%
4%
2%
3%
% Change
-2.3%
-1.7%
-1.0%
-2.4%
0.0%
-4.7%
2%
1%
3%
2%
2%
4%
0.8%
-0.3%
2%
1%
2%
3%
Movies % Change
Base: 4,771(CY), 4,090(PY)
102
Online Financial News & Info
Table 39: Most used local language websites (other than English) Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
9%
42%
10%
12%
8%
15%
Yahoo
4%
2%
46%
0.0%
7%
10%
Eeandu
16%
4%
0.9%
24%
8%
8%
Malayalamanorama
0.6%
7%
9%
2%
8%
7%
Thinamalar
6%
5%
1%
0.0%
4%
5%
Webduniya
4%
2%
2%
4%
8%
4%
Keralakaumudi
0.0%
7%
0.0%
0.0%
0.0%
4%
Marathiworld
7%
2%
4%
8%
3%
3%
Webulagam
4%
5%
7%
0.2%
0.7%
3%
Esakal
4%
1%
2%
8%
2%
3%
Base: 823
103
India Online 2007
Table 40: Preferred blog sites Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
25%
61%
9%
9%
12%
23%
Yahoo
5%
12%
37%
19%
17%
19%
Rediff
11%
10%
3%
13%
40%
11%
Blogger
22%
1%
9%
13%
5%
10%
Blogspot
10%
3%
3%
14%
4%
10%
Ibibo
15%
4%
8%
15%
16%
9%
Tagged
0.0%
0.0%
22%
0.0%
0.0%
3%
Hi5
0.0%
2%
3%
0.3%
0.0%
2%
2%
2%
0.2%
4%
3%
2%
0.7%
1%
0.0%
8%
1%
2%
Indiatimes Debonairblog
Base: 1,265
104
Online Financial News & Info
Table 41: Preferred astrology website Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Yahoo
13%
6%
72%
20%
17%
22%
Astrology
22%
11%
6%
25%
3%
17%
3%
65%
4%
6%
6%
14%
Rediff
14%
4%
6%
10%
55%
10%
Indiatimes astrospeak
13%
2%
0.8%
7%
6%
7%
Sify
4%
0.6%
0.6%
3%
2%
3%
MSN
4%
4%
0.7%
2%
2%
3%
Sarafreder
3%
0.6%
0.7%
1%
0.1%
2%
Horoscope
0.2%
0.3%
0.0%
0.8%
0.1%
2%
3%
0.4%
0.5%
2%
0.4%
2%
Astrolife
Base: 4,597
105
India Online 2007
Table 42: Preferred online learning / education website Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
27%
78%
21%
24%
21%
32%
Yahoo
5%
2%
58%
5%
9%
13%
Rediff
3%
1%
2%
4%
45%
6%
Wikipedia
8%
1%
3%
10%
5%
5%
Education
4%
0.2%
0.7%
9%
0.2%
4%
Indiatimes
2%
0.0%
1%
1%
0.5%
2%
W3schools
3%
3%
0.7%
2%
0.6%
2%
Onlinelearning
0.5%
0.0%
0.9%
2%
0.0%
2%
MSN
0.1%
3%
0.7%
0.3%
0.9%
1%
1%
0.0%
0.6%
4%
0.5%
1%
IGNOU
Base: 4,482
106
Online Financial News & Info
Most Used Offline Media Brands Table 43: Favorite TV channels TV Channel Star Plus
Moneycontrol
Yahoo
ICICI
Rediff
AFU
10%
7%
14%
12%
13%
12%
% Change
4%
-5.1%
6%
-4.9%
2%
0.7%
Discovery
8%
7%
7%
9%
7%
7%
% Change
3%
-2.6%
2%
5%
1%
0.3%
NDTV
6%
3%
3%
5%
4%
6%
% Change
-0.8%
2%
-1.3%
-0.8%
2%
1%
Aajtak
5%
2%
0.7%
10%
6%
5%
% Change
3%
-1.5%
-4.6%
4%
2%
0.3%
Sun TV
2%
6%
5%
4%
5%
5%
% Change
0.6%
3%
-5.2%
1%
3%
0.3%
Moneycontrol
17%
0.9%
0.9%
5%
0.6%
5%
% Change
4%
0.2%
0.0%
-6.2%
-0.2%
-0.3%
HBO
3%
5%
4%
4%
2%
4%
-3.8%
2%
2%
1%
-0.9%
0.2%
2%
4%
4%
2%
4%
4%
0.1%
-0.4%
-1.5%
-1.4%
0.8%
0.0%
2%
6%
5%
2%
3%
3%
0.2%
-1.3%
4%
0.3%
-1.0%
0.5%
% Change Sony % Change M TV % Change Star Movies
3%
3%
2%
3%
3%
3%
% Change
2%
-0.4%
0.4%
0.7%
-1.5%
0.5%
Base: 5,614(CY), 5,726(PY)
107
India Online 2007
Table 44: Favorite newspapers Newspaper
Moneycontrol
Yahoo
ICICI
Rediff
AFU
35%
34%
29%
35%
38%
34%
% Change
-4.2%
-6.2%
-1.4%
-10.8%
-0.1%
-3.6%
The Hindu
15%
25%
17%
21%
16%
18%
% Change
5%
16%
-2.3%
11%
6%
5%
The Hindustan Times
5%
4%
8%
4%
6%
6%
% Change
1%
-5.8%
4%
-2.5%
-3.1%
-1.8%
2%
7%
4%
2%
4%
4%
-1.2%
6%
3%
2%
4%
3%
10%
1%
0.9%
3%
2%
3%
2%
0.7%
0.1%
0.1%
0.8%
0.3%
0.5%
3%
2%
2%
2%
3%
-1.1%
3%
-1.8%
2%
-0.6%
0.8%
2%
2%
2%
4%
1%
3%
The Times of India
Deccan Chronicle % Change The Economic Times % Change Eenadu % Change The Telegraph % Change
-0.2%
0.2%
-2.5%
1%
0.0%
0.3%
Dainik Bhaskar
4%
1%
2%
5%
4%
3%
% Change
2%
-0.6%
1%
2%
2%
0.7%
Indian Express
2%
0.5%
3%
1%
2%
2%
% Change
1%
-3.5%
-0.9%
-0.9%
-2.5%
-0.5%
1%
2%
4%
0.3%
0.3%
2%
0.5%
-1.5%
2%
0.3%
-1.5%
0.4%
Malyalam Manorama % Change
Base: 5,606(CY), 5,435(PY)
108
Online Financial News & Info
Table 45: Favorite magazines Magazine
Moneycontrol
Yahoo
ICICI
Rediff
AFU
India Today
28%
20%
25%
27%
29%
25%
% Change
3%
-3.7%
-4.2%
-8.9%
-3.8%
-4.8%
The Week
4%
7%
5%
5%
6%
6%
% Change
2%
3%
-0.5%
0.8%
2%
2%
Reader's Digest
4%
5%
5%
9%
9%
5%
-1.0%
-0.6%
-0.7%
3%
1%
-0.7%
% Change Outlook % Change
6%
2%
1%
4%
4%
5%
-1.4%
0.7%
-3.1%
-4.1%
-0.9%
-1.2%
Sports Star % Change
2%
7%
4%
3%
3%
4%
0.8%
4%
1%
0.2%
-2.2%
2%
3%
4%
7%
2%
3%
3%
-4.4%
2%
3%
0.7%
-0.6%
-0.8%
7%
2%
0.6%
4%
0.7%
3%
-0.6%
0.6%
-0.6%
0.4%
-0.3%
0.5%
5%
0.5%
0.3%
0.9%
2%
3%
0.6%
-0.2%
-0.2%
-1.0%
0.5%
0.2%
Femina % Change Business World % Change Business Today % Change Digit % Change
2%
2%
2%
7%
4%
2%
0.0%
-0.3%
0.3%
5%
1%
0.0%
Film Fare
0.9%
2%
5%
0.2%
2%
2%
% Change
-1.7%
0.2%
0.3%
-1.6%
0.3%
0.0%
Base: 4,968(CY), 5,040(PY)
109
India Online 2007
Table 46: Favorite radio channels Radio Channel
Moneycontrol
Yahoo
ICICI
Rediff
AFU
40%
30%
37%
46%
34%
39%
8%
-2.7%
15%
18%
7%
10%
10%
14%
12%
14%
11%
12%
Radio Mirchi % Change Red FM % Change
3%
9%
3%
7%
2%
5%
10%
12%
8%
11%
12%
11%
-1.3%
3%
-4.4%
1%
-1.8%
-1.0%
Radio City
12%
10%
10%
8%
10%
10%
% Change
-4.8%
1%
-1.4%
-1.2%
0.9%
-1.4%
Suryan FM
4%
9%
10%
2%
6%
7%
% Change
3%
6%
8%
-0.2%
5%
5%
Big FM*
9%
2%
4%
9%
9%
6%
4%
11%
7%
3%
6%
5%
AIR % Change
% Change AIR FM GOLD % Change
-20.9%
-26.8%
-28.9%
-22.8%
-21.1%
-24.3%
AIR FM RAINBOW
4%
5%
4%
0.9%
5%
3%
% Change
1%
4%
4%
-0.9%
4%
2%
Fever FM*
3%
2%
2%
3%
1%
2%
% Change BBC % Change
0.4%
1%
3%
2%
2%
1%
-0.8%
-0.6%
0.0%
1%
-1.1%
-0.7%
Base: 3,900(CY), 4,762(PY)
110
Online Financial News & Info
Offline Brands Recalled Table 47: TOM recall for brands TOM Brand
Moneycontrol
Yahoo
ICICI
Rediff
AFU
11%
6%
7%
5%
6%
8%
% Change
4%
2%
2%
-1.7%
0.0%
2%
Nokia
6%
6%
8%
7%
9%
7%
% Change
2%
-3.3%
4%
0.9%
4%
3%
Tata
4%
6%
5%
6%
7%
5%
-4.1%
0.5%
-7.8%
-9.0%
1%
-4.1%
4%
6%
4%
3%
5%
4%
-0.7%
3%
-0.4%
-0.2%
2%
0.4%
Sony
% Change LG % Change Reliance % Change Colgate % Change HLL % Change
5%
2%
4%
5%
3%
4%
-1.9%
-3.0%
1%
2%
0.7%
0.1%
4%
0.9%
0.6%
6%
2%
3%
0.3%
0.2%
-1.2%
4%
-1.5%
0.1%
2%
0.3%
2%
2%
4%
3%
0.8%
-2.3%
0.4%
-0.3%
2%
1%
Nike
2%
3%
3%
2%
2%
3%
% Change
1%
-4.0%
0.6%
-0.9%
0.7%
0.1%
Samsung % Change Pepsi % Change
3%
2%
2%
3%
2%
2%
0.1%
0.4%
0.1%
2%
-0.4%
-0.1%
1%
3%
1%
1%
2%
2%
-1.8%
1%
-0.6%
-1.2%
0.9%
0.0%
Base: 6,038(CY), 6,258(PY)
111
Segment Wise Detailed Tables
112
Table 1: Gender breakup Gender
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Male
89%
83%
81%
90%
82%
86%
Female
11%
18%
19%
10%
18%
14%
Table 2: Age group distribution Age Group
Moneycontrol
Yahoo
ICICI
Rediff
AFU
807
801
745
428
385
6,207
13-18 yrs
3%
11%
14%
2%
7%
7%
19-24 yrs
22%
45%
35%
29%
29%
32%
25-35 yrs
48%
35%
33%
45%
44%
39%
36-45 yrs
16%
7%
9%
14%
13%
13%
46-55 yrs
9%
2%
8%
7%
6%
6%
Above 55 yrs
3%
0.7%
2%
4%
2%
3%
Sample Base
113
Table 3: City class - by population size City Class
Moneycontrol
Yahoo
Sample Base
807
801
745
Up to 1 Lakh
7%
9%
12%
1-5 Lakhs
16%
13%
15%
5-10 Lakhs
23%
35%
Above 10 Lakhs
54%
43%
ICICI
Rediff
AFU
428
385
6,207
11%
15%
10%
16%
17%
15%
31%
24%
23%
27%
42%
49%
45%
47%
Table 4: City class - by market size City Class
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Metro
45%
37%
37%
40%
33%
40%
Urban uptowns
14%
12%
11%
18%
17%
14%
Emerging Towns
12%
21%
17%
11%
13%
15%
Others
30%
29%
35%
32%
37%
32%
114
Table 5: City wise distribution Cities
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Delhi
11%
12%
9%
11%
11%
12%
Mumbai
16%
9%
9%
17%
12%
11%
Bangalore
6%
7%
7%
5%
6%
7%
Hyderabad
6%
8%
5%
5%
5%
6%
Chennai
5%
4%
5%
3%
3%
5%
Kolkata
4%
2%
3%
3%
2%
3%
Pune
4%
2%
2%
2%
3%
3%
Ahmadabad
4%
0.4%
2%
3%
0.6%
2%
Lucknow
2%
2%
1%
1%
1%
1%
0.5%
1%
2%
0.0%
0.6%
1%
1%
1%
1%
0.5%
1%
1%
0.1%
2%
0.6%
1%
0.4%
0.8%
Jaipur
2%
0.4%
0.8%
0.5%
0.8%
0.8%
Indore
0.9%
0.7%
0.8%
2%
0.6%
0.8%
Coimbatore Nagpur Visakhapatanam
Surat
1%
0.3%
0.8%
1%
0.0%
0.8%
Chandigarh
0.5%
0.9%
0.6%
0.5%
0.7%
0.7%
Vadodara
0.4%
0.4%
0.6%
0.9%
0.7%
0.7%
Bhopal
0.7%
0.6%
0.2%
0.5%
0.5%
0.6%
Faridabad
0.5%
0.4%
0.5%
0.5%
0.5%
0.6%
Ludhiana
0.5%
0.4%
0.5%
0.7%
0.5%
0.6%
Patna
0.5%
0.4%
0.3%
0.9%
0.7%
0.6%
Thiruvanathapuram
0.5%
1%
2%
0.5%
0.1%
0.6%
Kochi
0.4%
0.3%
0.0%
0.7%
0.6%
0.5%
Vijayavada
0.3%
0.7%
0.2%
0.2%
0.6%
0.5%
Mysore
0.8%
0.4%
0.6%
0.5%
0.1%
0.5%
Bhubaneswar
0.3%
0.6%
0.6%
0.2%
0.7%
0.4%
Madurai
0.7%
0.4%
0.5%
0.0%
0.2%
0.4%
Nashik
0.7%
0.1%
0.5%
0.2%
0.6%
0.4%
Rajkot
0.5%
0.1%
0.2%
0.5%
0.0%
0.4%
kanpur
0.3%
0.6%
0.2%
0.0%
0.4%
0.3%
Agra
0.3%
0.4%
0.2%
0.0%
0.4%
0.3%
Dehradun
0.5%
0.1%
0.6%
0.2%
0.2%
0.3%
Meerut
0.3%
0.3%
0.2%
0.0%
0.2%
0.3%
Tiruchirapalli
0.7%
0.0%
0.2%
0.2%
0.2%
0.3%
Mangalore
0.7%
0.0%
0.2%
0.0%
0.1%
0.3%
Allahabad
0.1%
0.1%
0.2%
0.2%
0.4%
0.2%
Cuttack
0.4%
0.1%
0.3%
0.2%
0.5%
0.2%
Amritsar
0.8%
0.3%
0.2%
0.0%
0.0%
0.2%
Aurangabad
0.1%
0.3%
0.2%
0.5%
0.4%
0.2%
Goa
0.0%
0.0%
0.0%
0.2%
0.6%
0.2%
Guwahati
0.1%
0.0%
0.5%
0.0%
0.2%
0.2%
Ranchi
0.0%
0.4%
0.6%
0.5%
0.2%
0.2%
Jabalpur
0.3%
0.1%
0.2%
0.2%
0.2%
0.2%
115
Cities
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Jodhpur
0.5%
0.1%
0.3%
0.0%
0.0%
0.2%
Raipur
0.1%
0.1%
0.2%
0.2%
0.1%
0.2%
Solapur
0.0%
0.3%
0.5%
0.0%
0.2%
0.2%
Varanasi
0.1%
0.0%
0.3%
0.5%
0.0%
0.1%
Dhanbad
0.0%
0.0%
0.3%
0.2%
0.0%
0.1%
Assansol
0.1%
0.0%
0.0%
0.0%
0.2%
0.0%
Others from North India
7%
10%
9%
10%
10%
8%
Others from South India
8%
16%
17%
9%
16%
14%
Others from East India
4%
5%
6%
4%
8%
5%
Others from West India
7%
4%
6%
11%
7%
6%
Table 6: Region-wise break-ups Region
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
North
21%
21%
20%
23%
23%
21%
East
10%
9%
14%
7%
12%
11%
South
36%
51%
44%
31%
35%
42%
West
33%
19%
23%
39%
30%
26%
116
Table 7: Preferred language of reading Language
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
English
53%
43%
37%
47%
39%
45%
Hindi
18%
15%
16%
17%
18%
16%
Telugu
4%
11%
5%
7%
7%
7%
Tamil
4%
7%
8%
2%
6%
6%
Marathi
5%
3%
5%
6%
8%
5%
Kannada
4%
4%
6%
2%
3%
4%
0.9%
5%
7%
4%
3%
4%
6%
1%
3%
9%
2%
4%
Malayalam Gujarati Bengali
2%
2%
4%
3%
3%
3%
0.6%
4%
2%
0.8%
4%
2%
1%
2%
2%
1%
2%
1%
Urdu
0.2%
1%
1%
1%
1%
0.9%
Awadhi
0.3%
0.8%
0.8%
0.2%
0.7%
0.8%
Assamese
0.2%
0.0%
3%
0.1%
0.3%
0.5%
Marwari
0.7%
0.1%
0.3%
0.8%
0.1%
0.5%
Konkani
0.3%
0.1%
0.2%
0.0%
0.6%
0.3%
Sindhi
0.1%
0.4%
0.3%
0.2%
0.1%
0.3%
Bhojpuri
0.2%
0.2%
0.1%
0.3%
0.6%
0.2%
Tulu
0.0%
0.0%
0.0%
0.2%
0.0%
0.2%
Haryanvi
0.0%
0.3%
0.0%
0.0%
0.1%
0.1%
Kashmiri
0.0%
0.1%
0.0%
0.1%
0.2%
0.1%
Maithili
0.2%
0.1%
0.1%
0.0%
0.1%
0.1%
Manipuri
0.0%
0.2%
0.1%
0.0%
0.0%
0.1%
Nepali
0.0%
0.1%
0.0%
0.0%
0.0%
0.1%
Chhattisgarhi
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Sanskrit
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Bodo
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Bundeli
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Dogri
0.0%
0.2%
0.0%
0.0%
0.0%
0.0%
Kanauji
0.1%
0.0%
0.0%
0.0%
0.0%
0.0%
Kurchi
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Magahi
0.0%
0.0%
0.1%
0.0%
0.0%
0.0%
Santhali
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Others
0.0%
0.6%
0.3%
0.0%
0.5%
0.6%
Rediff
AFU
Oriya Punjabi
Table 8: Socio economic classification SEC
Moneycontrol
Yahoo
ICICI
Sample Base
807
801
745
428
385
6,207
SEC A
39%
20%
21%
36%
26%
29%
SEC B
34%
27%
30%
35%
35%
32%
SEC C
20%
32%
23%
19%
22%
22%
SEC D
5%
14%
17%
7%
11%
12%
SEC E
2%
8%
9%
3%
6%
5%
117
Table 9: Highest educational qualification Education
Moneycontrol
Sample Base
Yahoo
ICICI
Rediff
AFU
807
801
745
428
385
6,207
5%
11%
17%
7%
11%
10%
College but not Graduate
13%
27%
26%
19%
18%
21%
Graduate & above - general stream
41%
35%
38%
41%
46%
40%
Graduate & above - professional stream
42%
27%
19%
34%
24%
30%
Up to SSC/HSC
Table 10: Occupational break up Occupation
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Unemployed
24%
41%
45%
28%
30%
32%
Employed
76%
59%
55%
72%
70%
68%
Table 11: Function / field of occupation Functions
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
538
534
497
286
257
4,141
IT/Software
20%
26%
14%
24%
14%
20%
Marketing/Sales
15%
15%
20%
15%
16%
16%
Manufacturing
12%
11%
13%
12%
12%
12%
Finance
16%
5%
11%
10%
12%
12%
Administration
9%
10%
12%
8%
15%
10%
Consultancy
8%
3%
5%
5%
5%
6%
Academics
1%
3%
2%
2%
6%
3%
Advertising/PR/Media
3%
2%
4%
3%
2%
3%
HR Others
2%
5%
2%
2%
2%
3%
14%
20%
17%
18%
18%
17%
118
Table 12: Head of the household Head Of The HH
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Head of the household
57%
43%
41%
55%
51%
51%
Not head of the household
43%
57%
59%
46%
49%
49%
Table 13: Monthly family income Income
Moneycontrol
Yahoo
ICICI
Rediff
AFU
705
699
651
374
336
5,422
Sample Base Up to 5K
4%
17%
14%
8%
13%
11%
5-10K
13%
25%
26%
26%
27%
22%
10-20K
27%
31%
26%
18%
27%
26%
20-30K
19%
12%
9%
15%
12%
14%
30-50K
18%
5%
9%
16%
10%
12%
50-75K
7%
2%
3%
7%
5%
5%
75-100K
5%
3%
4%
4%
3%
4%
Above 100K
6%
6%
8%
7%
3%
6%
Table 14: Most expensive vehicle owned by the household Vehicle Owned Sample Base Bi-Cycle
Moneycontrol
Yahoo
ICICI
Rediff
AFU
807
801
745
428
385
6,207
4%
9%
7%
5%
8%
6%
Motor-Cycle/Scooter
41%
39%
43%
44%
45%
43%
Small Car (Up to Rs.4 lakhs)
24%
13%
17%
25%
16%
19%
Mid-Size Car (Rs.4 to 8 lakhs)
15%
6%
10%
11%
8%
10%
2%
1%
2%
2%
2%
2%
Premium/Luxury Car (Above Rs.8 lakhs) Others Don't own a vehicle
0.8%
2%
2%
0.2%
2%
1%
14%
30%
18%
13%
20%
19%
119
Table 15: Ownership of credit cards (individually) Credit Card
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Single Card
25%
13%
14%
20%
20%
20%
Multiple Cards
27%
9%
13%
28%
16%
19%
No Credit Card
48%
78%
74%
52%
64%
62%
Table 16: Household asset ownership Asset
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Color TV
95%
91%
92%
96%
92%
93%
Mobile Phone
95%
87%
88%
91%
89%
90%
Bank Account
91%
73%
81%
89%
82%
84%
Fridge
84%
65%
77%
83%
72%
77%
Cable TV connection/DTH
80%
67%
72%
79%
71%
74%
Computer/Laptop
82%
61%
70%
77%
64%
71%
Camera
72%
59%
69%
76%
65%
68%
Life Insurance
77%
50%
61%
70%
62%
64%
Landline Phone
74%
53%
66%
67%
59%
64%
Debit Card
73%
48%
54%
70%
58%
61%
Home
68%
52%
59%
65%
54%
59%
Washing Machine
69%
50%
58%
63%
55%
59%
Music System/DVD/MP3
66%
50%
57%
63%
54%
58%
Credit Card
53%
27%
33%
50%
36%
41%
Fixed Deposits
52%
25%
35%
47%
34%
38%
Medical Insurance/CGHS
51%
25%
32%
45%
30%
37%
Demat Account
60%
12%
18%
54%
18%
30%
Mutual Funds
52%
13%
17%
45%
21%
29%
Share of Companies
54%
13%
15%
46%
17%
27%
Air Conditioner
33%
22%
23%
30%
21%
27%
Microwave
34%
18%
25%
31%
21%
27%
Video Camera
23%
18%
24%
23%
19%
22%
IPod
12%
9%
15%
13%
7%
13%
8%
6%
8%
11%
6%
7%
Chit Fund Deposits
120
Table 17: Current loan liabilities Loan
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Home Loan
44%
46%
48%
42%
44%
43%
Personal Loan
21%
17%
19%
26%
21%
22%
Two - wheeler Loan
11%
16%
14%
15%
13%
14%
Car Loan
18%
8%
12%
14%
11%
13%
Education Loan
6%
11%
11%
7%
7%
9%
Business Loan
3%
3%
5%
5%
4%
4%
Consumer Durables
5%
3%
2%
2%
5%
4%
0.0%
0.0%
0.2%
0.2%
0.2%
0.1%
6%
11%
8%
7%
11%
8%
Other None of Above
Table 18: Years of experience in using internet Experience
Moneycontrol
Yahoo
ICICI
Rediff
AFU
807
801
745
428
385
6,207
3%
11%
8%
4%
8%
6%
Sample Base Less Than 6 Months 6 Months-1 year
5%
8%
12%
4%
10%
8%
1-2 years
13%
17%
15%
12%
16%
14%
2-5 years
24%
27%
25%
27%
29%
26%
5-6 years
14%
12%
11%
19%
12%
14%
6 years and above
43%
25%
29%
34%
26%
32%
Table 19: Place of accessing internet Place Of Access
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Home
73%
53%
65%
70%
54%
63%
Place of work (office / school / college)
80%
81%
81%
81%
83%
82%
Cyber cafe
40%
54%
51%
46%
52%
49%
In transit (while traveling)
11%
5%
10%
9%
6%
9%
121
Table 20: Type of internet connection at home Connection Type
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
513
509
473
272
245
3,945
24 Hrs Broadband
43%
30%
34%
42%
32%
35%
Broadband Dial Up
22%
26%
21%
20%
24%
26%
Regular Dial Up
14%
18%
17%
16%
18%
15%
Cable
8%
9%
10%
7%
11%
9%
Mobile Connection
6%
6%
7%
5%
5%
6%
Wi Fi Connection
2%
2%
1%
2%
0.3%
1%
0.5%
0.0%
0.7%
1%
0.2%
0.5%
Others
2%
5%
2%
3%
1%
2%
Don't Know
3%
5%
7%
3%
7%
5%
Rediff
AFU
Lease/Dedicated line
Table 21: Type of internet connection at office Connection Type
Moneycontrol
Yahoo
ICICI
Sample Base
665
660
614
353
317
5,118
24 Hrs Broadband
39%
31%
36%
41%
31%
35%
Broadband Dial Up
20%
23%
23%
22%
28%
23%
Lease/Dedicated line
15%
6%
3%
10%
5%
9%
Cable
6%
11%
6%
4%
7%
6%
Regular Dial Up
4%
4%
8%
5%
6%
6%
Wi Fi Connection
3%
2%
3%
3%
2%
3%
Mobile Connection
0.9%
2%
4%
2%
2%
2%
Others
0.8%
2%
2%
3%
1%
2%
11%
20%
15%
11%
19%
15%
Don't Know
Table 22: Service provider subscribed to at home Service Provider
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
513
509
473
272
245
3,945
BSNL/Sancharnet
35%
33%
37%
37%
38%
35%
Airtel/Bharti
17%
17%
15%
16%
14%
17%
VSNL / Tata
10%
11%
8%
6%
9%
9%
Local Cable Operator
8%
8%
10%
11%
10%
9%
Sify
5%
7%
5%
8%
4%
6%
MTNL
8%
6%
3%
9%
8%
6%
Reliance
7%
4%
4%
5%
6%
5%
0.2%
0.1%
0.4%
0.0%
0.3%
0.2%
Others
7%
11%
13%
6%
5%
8%
Don't Know
3%
4%
5%
3%
6%
4%
Spectranet
122
Table 23: Service provider subscribed to at office Service Provider
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
665
660
614
353
317
5,118
BSNL/Sancharnet
24%
23%
29%
29%
30%
27%
Airtel/Bharti
20%
16%
17%
19%
15%
17%
VSNL / Tata
14%
10%
9%
12%
14%
12%
Reliance
7%
4%
4%
5%
5%
6%
MTNL
6%
3%
5%
6%
5%
5%
Sify
4%
5%
4%
6%
4%
4%
Local Cable Operator
4%
4%
4%
4%
3%
4%
0.3%
0.3%
0.2%
0.7%
0.5%
0.3%
7%
11%
13%
6%
5%
8%
15%
23%
15%
13%
17%
17%
Spectranet Others Don't Know
Table 24: Frequency of accessing internet from home Frequency
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
496
492
458
263
237
3,817
Over 5 times a Day
31%
28%
23%
26%
24%
27%
2-5 times a Day
30%
30%
31%
30%
26%
29%
Once Daily
24%
30%
27%
31%
35%
30%
Once In 2-3 Days
9%
7%
12%
8%
11%
8%
Once a Week
4%
4%
5%
3%
2%
4%
1-3 times a Month
1%
0.7%
0.2%
1%
1%
0.7%
Once in More than a Month
2%
0.5%
0.4%
1%
0.8%
1%
Table 25: Frequency of accessing internet from office Frequency
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
608
603
561
323
290
4,678
Over 5 times a Day
55%
45%
36%
53%
37%
45%
2-5 times a Day
20%
23%
21%
18%
26%
23%
Once Daily
17%
21%
30%
18%
22%
21%
4%
7%
6%
7%
8%
6%
Once In 2-3 Days Once a Week
3%
3%
3%
4%
4%
3%
1-3 times a Month
0.2%
0.7%
1%
0.7%
2%
0.9%
Once in More than a Month
0.9%
0.6%
3%
0.3%
0.7%
1%
123
Table 26: Time of the day accessing internet from home Time Slot Sample Base
Moneycontrol
Yahoo
ICICI
Rediff
AFU
489
485
451
260
233
3,762
Before 9.00 AM
8%
1%
5%
4%
8%
6%
9.00 AM-12.00 Noon
5%
12%
7%
9%
9%
7%
12.00 Noon - 3.00 PM
4%
5%
5%
3%
6%
4%
3.00 PM-6.00 PM
2%
5%
9%
5%
4%
4%
6.00 PM - 9.00 PM
15%
16%
18%
15%
17%
16%
9.00 PM - 12.00 Midnight
43%
35%
31%
37%
35%
39%
After 12.00 Midnight
2%
3%
5%
4%
4%
3%
Throughout the Day
22%
23%
21%
23%
18%
21%
Table 27: Time of the day accessing internet from office Time Slot
Moneycontrol
Yahoo
ICICI
Rediff
AFU
609
605
562
323
291
4,687
2%
3%
3%
2%
4%
2%
9.00 AM-12.00 Noon
21%
17%
23%
19%
20%
20%
12.00 Noon - 3.00 PM
19%
18%
20%
20%
19%
19%
3.00 PM-6.00 PM
9%
14%
11%
13%
18%
13%
6.00 PM - 9.00 PM
5%
13%
7%
5%
6%
7%
9.00 PM - 12.00 Midnight
3%
4%
7%
4%
5%
4%
Sample Base Before 9.00 AM
After 12.00 Midnight
0.5%
2%
1%
0.3%
2%
1%
Throughout the Day
41%
31%
29%
37%
27%
34%
Table 28: Duration of internet usage from home Time Spent
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
493
489
455
262
235
3,793
Less than 30 Minutes
16%
9%
10%
13%
15%
13%
30 to 60 Minutes
29%
19%
24%
27%
28%
26%
1-2 Hours
32%
36%
36%
33%
34%
34%
2-5 Hours
16%
25%
22%
18%
20%
19%
5-8 Hours
3%
5%
3%
4%
2%
4%
More than 8 Hours
4%
6%
5%
5%
1%
4%
124
Table 29: Duration of internet usage from office Time Spent
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
597
592
551
317
285
4,593
Less than 30 Minutes
14%
12%
17%
19%
22%
17%
30 to 60 Minutes
24%
26%
22%
19%
27%
23%
1-2 Hours
28%
27%
30%
26%
26%
26%
2-5 Hours
17%
19%
16%
15%
12%
17%
5-8 Hours
9%
10%
10%
9%
7%
9%
More than 8 Hours
8%
8%
6%
13%
7%
8%
Table 30: Duration of internet usage during weekdays Time Spent
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
732
727
676
389
349
5,633
8%
2%
5%
7%
8%
6%
30 to 60 Minutes
17%
14%
19%
16%
19%
17%
1-2 Hours
31%
32%
26%
24%
32%
30%
2-5 Hours
27%
24%
29%
31%
28%
27%
7%
14%
10%
11%
8%
9%
11%
13%
11%
10%
6%
10%
Less than 30 Minutes
5-8 Hours More than 8 Hours
Table 31: Duration of internet usage during weekends Time Spent
Moneycontrol
Sample Base
659
654
608
9%
7%
10%
30 to 60 Minutes
19%
15%
13%
1-2 Hours
30%
29%
2-5 Hours
25%
24%
5-8 Hours
9%
More than 8 Hours
9%
Less than 30 Minutes
Yahoo
ICICI
Rediff
AFU
350
314
5,070
11%
12%
9%
12%
17%
15%
30%
29%
31%
29%
21%
25%
21%
25%
12%
14%
12%
9%
11%
14%
12%
11%
9%
11%
125
Table 32: Duration of PC usage from home Time Spent
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
528
523
Less than 30 Minutes
13%
4%
487
280
252
4,058
9%
10%
8%
9%
30 to 60 Minutes
24%
17%
20%
17%
18%
20%
1-2 Hours 2-5 Hours
33%
31%
34%
37%
38%
35%
19%
25%
24%
19%
23%
22%
5-8 Hours
5%
11%
7%
9%
9%
8%
More than 8 Hours
6%
12%
6%
8%
4%
7%
Table 33: Duration of PC usage from office Time Spent
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
627
623
579
333
299
4,826
4%
4%
3%
4%
5%
4%
Less than 30 Minutes 30 to 60 Minutes
6%
10%
11%
8%
8%
8%
1-2 Hours
13%
12%
20%
13%
17%
15%
2-5 Hours
22%
18%
21%
23%
21%
22%
5-8 Hours
30%
29%
26%
26%
29%
28%
More than 8 Hours
26%
27%
19%
27%
21%
23%
Table 34: Time spent by internet users on watching TV Time Spent
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
722
717
667
383
344
5,556
Less than 30 Minutes
13%
19%
15%
17%
13%
16%
30 to 60 Minutes
31%
27%
30%
25%
28%
28%
1-2 Hours
44%
40%
41%
47%
45%
43%
2-5 Hours
10%
11%
13%
9%
13%
12%
5-8 Hours
1%
0.8%
1%
2%
0.6%
1%
0.5%
2%
0.6%
0.5%
0.3%
0.6%
More than 8 Hours
126
Table 35: Time spent by internet users on reading newspaper Time Spent
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
739
733
682
392
353
5,686
Less than 30 Minutes
41%
44%
41%
48%
42%
43%
30 to 60 Minutes
46%
43%
44%
41%
45%
43%
1-2 Hours
12%
12%
11%
10%
12%
13%
2-5 Hours
1%
0.7%
4%
0.9%
0.7%
1%
5-8 Hours
0.0%
0.3%
0.1%
0.0%
0.0%
0.0%
More than 8 Hours
0.0%
0.2%
0.0%
0.0%
0.0%
0.1%
Table 36: Time spent by internet users on listening to radio Time Spent
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
502
498
464
267
240
3,864
Less than 30 Minutes
52%
47%
42%
52%
42%
47%
30 to 60 Minutes
24%
27%
25%
28%
27%
25%
1-2 Hours
16%
19%
18%
15%
22%
19%
2-5 Hours
6%
5%
7%
4%
8%
5%
1%
0.5%
3%
0.8%
0.4%
2%
0.6%
2%
6%
0.9%
1%
2%
5-8 Hours More than 8 Hours
Table 37: Professional activities Activity
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Job Search
78%
98%
96%
83%
92%
89%
Emailing - work related
87%
85%
84%
83%
89%
87%
Instant messaging
73%
96%
94%
76%
90%
85%
Search work related info
58%
50%
56%
57%
52%
56%
Check business/Financial news
69%
26%
33%
50%
42%
46%
Business/prof. networking
39%
30%
30%
42%
30%
35%
Look for Seminar/workshops
28%
28%
32%
31%
29%
29%
Check business travel info.
29%
16%
23%
23%
27%
25%
0.8%
0.1%
0.1%
0.4%
0.0%
0.3%
None of the Above
127
Table 38: Personal activities Activity
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Emailing - personal
94%
87%
89%
90%
90%
90%
Check news
81%
97%
95%
80%
94%
90%
Check Sports
72%
94%
93%
74%
92%
84%
Matrimonial search
55%
92%
91%
65%
85%
77%
Dating/Friendship
55%
93%
90%
69%
87%
77%
Astrology
55%
92%
89%
58%
84%
75%
Social networking/communities
58%
91%
90%
60%
82%
74%
Chatting
59%
70%
67%
56%
54%
62%
Search for product information
58%
42%
42%
50%
50%
50%
Share pictures
42%
43%
52%
40%
37%
45%
Check health & lifestyle info
39%
27%
37%
37%
38%
36%
Check hobby related info
37%
31%
39%
33%
34%
36%
Check personal travel info.
39%
22%
26%
33%
30%
32%
Check cinema content
28%
29%
33%
23%
29%
31%
0.1%
0.0%
0.0%
0.3%
0.0%
0.1%
None of the above
Table 39: Downloading activities Activity
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Music
65%
95%
95%
68%
86%
81%
Online games
63%
93%
94%
67%
85%
79%
Mobile contents (ring tones/games)
57%
95%
93%
68%
86%
78%
Educational / Learning material
56%
93%
90%
61%
84%
75%
Screensavers/wallpapers
42%
48%
59%
41%
50%
48%
Movies
26%
35%
40%
30%
30%
34%
Adult content
20%
20%
27%
23%
21%
22%
8%
0.6%
0.6%
9%
4%
5%
None of the above
128
Table 40: E-commerce related activities Activity
Moneycontrol
Sample Base
Yahoo
ICICI
Rediff
AFU
807
801
745
428
385
6,207
100%
100%
100%
100%
100%
100%
Check real estate info
54%
92%
86%
57%
79%
71%
E-greetings
62%
62%
64%
58%
62%
63%
Net banking
54%
28%
33%
54%
32%
41%
Book train tickets
32%
30%
35%
35%
32%
34%
Online bill payment
38%
22%
25%
38%
27%
31%
Buy non-travel products
43%
18%
20%
35%
27%
31%
Book air tickets
34%
20%
26%
34%
26%
30%
Online stock trading
48%
11%
16%
47%
14%
25%
Net telephony
17%
17%
16%
19%
17%
18%
8%
10%
13%
11%
10%
11%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Check financial info
Book hotels None of these
Table 41: Online shopping Online Shopping
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Searched only
24%
36%
35%
27%
31%
29%
Both searched and bought
63%
40%
42%
57%
46%
53%
Neither searched nor bought
13%
24%
23%
16%
23%
18%
Table 42: Response to online marketing stimulus Response
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
661
656
611
351
315
5,088
Clicked a banner ad
56%
50%
49%
49%
48%
51%
Participated in an online contest
57%
37%
43%
49%
44%
48%
Clicked a sponsored search ad
51%
33%
41%
40%
38%
42%
Bid/Bought in an Online auction
27%
22%
26%
28%
26%
28%
Bought in a special promotion / deal
28%
24%
25%
32%
23%
26%
Clicked a product/service e-mailer
23%
16%
14%
20%
15%
18%
None of the above
17%
26%
28%
20%
26%
23%
129
Table 43: Blogging activities Activity
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Check / read blogs at least once a week
29%
30%
30%
28%
28%
29%
Comment on blog post at least once a week
16%
14%
12%
16%
10%
14%
Have a blog site of my own
10%
12%
8%
8%
6%
9%
7%
5%
5%
8%
4%
5%
Check / read blogs less than once a week Comment on blog post less than once a week None of the above
2%
4%
3%
3%
3%
3%
61%
63%
61%
61%
66%
62%
Table 44: Member of an online community Membership
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Not a member of any online community
52%
52%
49%
54%
62%
54%
Member of an online community
48%
48%
51%
46%
38%
46%
130
Table 45: Membership by type of online community Membership
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Not a member of any online community
52%
52%
49%
54%
62%
54%
Alumni & Schools
12%
6%
6%
8%
4%
7%
Computers & Internet
7%
9%
9%
6%
7%
7%
Romance & Relationships
3%
4%
5%
8%
4%
5%
10%
3%
3%
4%
2%
4%
Music
1%
4%
5%
2%
2%
3%
Games
3%
2%
3%
2%
1%
3%
Schools & Education
2%
4%
2%
1%
2%
2%
Individuals
2%
2%
2%
7%
1%
2%
Arts & Entertainment
2%
2%
2%
2%
3%
2%
Business / Professional community
Cultures & Community
2%
3%
1%
1%
1%
2%
Company
0.8%
3%
1%
0.8%
3%
2%
Travel
0.6%
0.3%
2%
0.7%
1%
1%
Religion & Beliefs
0.2%
1%
1%
0.3%
2%
1%
Science & History
0.4%
2%
2%
0.5%
0.5%
1%
Health, Wellness & Fitness
0.2%
1%
0.7%
0.9%
1%
0.8%
Automotive
0.7%
0.2%
0.6%
0.3%
0.5%
0.6%
Family & Home
1%
0.6%
1%
0.1%
0.6%
0.6%
Fashion & Beauty
0.5%
0.7%
1%
0.2%
0.1%
0.5%
Countries & Regional
0.2%
0.2%
0.4%
0.0%
0.5%
0.4%
Hobbies & Crafts
0.1%
0.4%
0.0%
0.0%
1%
0.4%
Recreation & Sports
0.0%
0.1%
0.2%
0.0%
0.2%
0.2%
Cities & Neighborhoods
0.1%
0.1%
0.3%
0.2%
0.1%
0.2%
Gay, Lesbian & Bi
0.3%
0.0%
0.3%
0.2%
0.4%
0.2%
Government & Politics
0.1%
0.0%
0.6%
0.0%
0.2%
0.2%
Pets & Animals
0.3%
0.4%
0.3%
0.1%
0.3%
0.2%
Food, Drink & Wine
0.0%
0.0%
0.0%
0.0%
0.1%
0.1%
Table 46: Usage of other language websites Language
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Use other language websites
14%
17%
17%
14%
13%
16%
Use only English websites
87%
83%
83%
86%
87%
84%
131
Table 47: Online activities desired in other languages Activity
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
56%
69%
70%
63%
68%
66%
Chatting
39%
59%
52%
45%
45%
49%
Entertainment
41%
50%
51%
46%
51%
49%
Online news
40%
37%
38%
40%
38%
39%
Search information
35%
38%
37%
38%
37%
37%
Online learning / education
31%
39%
34%
39%
34%
35%
Astrology
26%
25%
28%
27%
30%
28%
Online shopping
21%
23%
18%
25%
23%
23%
Travel related information
20%
18%
23%
21%
21%
21%
Matrimony
15%
15%
19%
17%
18%
18%
Blog
17%
13%
12%
15%
14%
15%
Not Interested
24%
14%
17%
18%
19%
18%
Table 48: Problems faced while surfing the internet Problems Faced
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Slow website opening
59%
60%
62%
61%
65%
62%
Virus / spyware
55%
55%
48%
53%
48%
54%
Spam / junk mails
61%
50%
43%
55%
49%
53%
Unsolicited ads/pop-ups
59%
38%
41%
50%
44%
48%
Difficult to connect
28%
36%
37%
32%
36%
34%
Lack of response to queries
29%
32%
28%
29%
27%
30%
Cumbersome navigation
18%
14%
12%
22%
13%
16%
Lack of local language content
8%
12%
10%
9%
11%
10%
Never faced any problem
5%
9%
12%
8%
9%
8%
Others
1%
2%
2%
2%
2%
2%
132
Table 49: Top of mind unaided recall - all websites Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
789
783
729
419
376
6,072
38%
51%
22%
26%
19%
31%
Yahoo
27%
24%
49%
23%
17%
28%
Rediff
12%
5%
6%
10%
43%
12%
Gmail
3%
3%
2%
10%
5%
3%
Orkut
2%
3%
5%
0.8%
4%
3%
Hotmail
1%
3%
1%
2%
0.7%
2%
Indiatimes
1%
0.1%
0.5%
1%
2%
1%
Moneycontrol
4%
0.0%
0.0%
0.6%
0.0%
0.9%
Funmaza
0.0%
0.6%
0.0%
0.0%
0.0%
0.8%
Sify
0.0%
1%
0.3%
0.0%
0.1%
0.6%
Contest2win
0.7%
0.0%
1%
0.0%
0.0%
0.5%
MSN
0.0%
0.2%
0.4%
0.5%
0.3%
0.5%
India
0.2%
0.7%
0.3%
0.1%
0.4%
0.5%
NDTV
0.0%
0.0%
0.0%
0.5%
0.0%
0.4%
Sharekhan
0.1%
0.0%
0.0%
0.0%
0.3%
0.4%
Microsoft
0.2%
0.2%
0.1%
0.8%
0.0%
0.3%
Wikipedia
0.4%
0.0%
0.0%
0.4%
0.0%
0.3%
WWE
0.0%
0.0%
0.8%
2%
0.2%
0.3%
India games
0.0%
0.3%
0.0%
0.0%
0.0%
0.3%
You tube
0.0%
0.1%
1%
1%
0.0%
0.3%
1%
0.0%
0.0%
2%
0.2%
0.3%
Naukri
0.6%
0.1%
0.1%
0.2%
0.4%
0.2%
Ebay
0.1%
0.0%
0.0%
0.1%
0.0%
0.2%
Nokia
0.0%
0.0%
0.3%
0.9%
0.0%
0.2%
Espnstar
0.6%
0.1%
0.0%
0.5%
0.0%
0.2%
Howstuffworks
0.0%
0.0%
0.5%
2%
0.0%
0.2%
ICICIbank
0.4%
0.0%
0.0%
0.1%
0.1%
0.2%
IRCTC
0.0%
0.0%
0.0%
3%
0.0%
0.2%
Raaga
0.4%
0.0%
0.0%
2%
0.0%
0.2%
Monster
0.0%
0.3%
0.0%
0.0%
0.0%
0.1%
Santabanta
0.2%
0.0%
0.2%
0.3%
0.0%
0.1%
Reliance
0.3%
0.0%
0.0%
0.0%
0.0%
0.1%
BSNL
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Cricinfo
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Hi5
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Hpindia
0.0%
0.2%
0.0%
0.0%
0.0%
0.1%
Indiafm
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Manoramaonline
0.0%
0.8%
0.0%
0.0%
0.0%
0.1%
NSEindia
0.3%
0.0%
0.0%
0.0%
0.0%
0.1%
Sony
0.2%
0.0%
0.1%
0.0%
0.6%
0.1%
Timesjob
0.0%
0.1%
0.0%
0.0%
0.3%
0.1%
Timesofindia
0.0%
0.0%
0.0%
0.0%
0.1%
0.1%
ICICIDirect
133
Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Ebizel
0.0%
0.0%
0.0%
0.4%
0.0%
0.1%
Makemytrip
0.0%
0.0%
0.3%
0.0%
0.6%
0.1%
Zapak
0.2%
0.0%
0.2%
0.0%
0.1%
0.1%
Economictimes
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Indiabulls
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Indiainfoline
0.3%
0.0%
0.0%
0.0%
0.0%
0.1%
Samachar
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Freshersworld
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
BBC
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
CBSE
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Download
0.0%
0.0%
0.2%
0.0%
0.0%
0.0%
Yatra
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
123Greetings
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Amazon
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Bharatmatrimony
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
HDFC
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Indiamart
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Indianexpress
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Indianrailways
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Indya
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Shaadi
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
VSNL
0.0%
0.0%
0.1%
0.0%
0.0%
0.0%
Rcm business
0.0%
0.0%
0.0%
0.1%
0.0%
0.0%
Mail2 web
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Airtel
0.0%
0.0%
0.0%
0.0%
0.6%
0.0%
6%
7%
8%
13%
6%
10%
Others
134
Table 50: Most used website - all websites Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
802
796
740
426
382
6,169
35%
51%
22%
30%
19%
31%
Yahoo
19%
22%
50%
23%
18%
26%
Rediff
10%
4%
6%
11%
45%
12%
Orkut
3%
6%
6%
8%
4%
5%
Gmail
4%
4%
2%
3%
5%
4%
0.8%
3%
1%
0.5%
0.3%
2%
Indiatimes
2%
0.0%
0.2%
2%
0.3%
1%
Moneycontrol
7%
0.0%
0.0%
0.7%
0.0%
1%
Hotmail
Wikipedia
3%
0.0%
0.1%
0.9%
0.0%
0.8%
Sify
0.2%
0.9%
0.0%
0.1%
0.0%
0.7%
MSN
0.0%
0.4%
0.4%
0.5%
0.1%
0.5%
Icicibank
0.6%
0.0%
0.9%
0.3%
0.1%
0.5%
Nseindia
1%
0.0%
0.0%
0.0%
0.0%
0.5%
Icicidirect
1%
0.0%
0.0%
2%
0.1%
0.4%
Naukri
0.1%
0.2%
0.6%
0.5%
0.3%
0.3%
Ebay
0.5%
0.0%
0.2%
0.0%
0.0%
0.3%
WWE
0.0%
0.0%
0.8%
2%
0.0%
0.3%
Bseindia
0.5%
0.0%
0.0%
2%
0.0%
0.3%
Santabanta
0.5%
0.0%
0.0%
0.0%
0.1%
0.2%
Contest2win
0.8%
0.0%
0.0%
0.0%
0.0%
0.2%
Download
0.4%
0.0%
0.0%
0.0%
0.5%
0.2%
Sharekhan
0.3%
0.0%
0.0%
0.1%
0.1%
0.2%
Monster
0.2%
0.3%
0.1%
0.0%
0.0%
0.1%
Raaga
0.4%
0.0%
0.0%
0.0%
0.1%
0.1%
Youtube
0.0%
0.0%
0.1%
0.8%
0.0%
0.1%
Espnstar
0.2%
0.0%
0.1%
0.0%
0.0%
0.1%
Timesjob
0.0%
0.0%
0.0%
0.0%
0.2%
0.0%
11%
8%
9%
13%
9%
13%
Others
Table 51: Preferred website for emailing Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Yahoo
47%
55%
71%
52%
29%
52%
Gmail
23%
26%
14%
23%
14%
21%
Rediff
20%
11%
8%
18%
52%
18%
Hotmail
6%
6%
4%
5%
3%
6%
Sify
1%
0.3%
1%
0.7%
0.2%
1%
Indiatimes
1%
0.1%
0.2%
0.9%
0.1%
0.9%
Sancharnet/BSNL
0.9%
0.1%
3%
0.1%
0.4%
0.9%
VSNL
0.4%
0.6%
0.3%
0.6%
0.4%
0.4%
Lycos
0.2%
0.1%
0.0%
0.0%
0.2%
0.2%
AOL
0.0%
0.1%
0.0%
0.0%
0.1%
0.1%
135
Table 52: Multiple user shares of email websites Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
Yahoo
89%
91%
96%
89%
80%
90%
Gmail
67%
68%
51%
68%
58%
63%
Rediff
63%
60%
56%
57%
91%
61%
Hotmail
43%
39%
41%
40%
37%
42%
Indiatimes
28%
17%
13%
23%
22%
22%
Sify
15%
14%
22%
14%
17%
16%
Sancharnet/BSNL
9%
6%
10%
10%
6%
9%
VSNL
8%
7%
4%
4%
6%
6%
AOL
3%
3%
4%
2%
3%
3%
Lycos
1%
3%
1%
4%
2%
2%
Others
4%
5%
6%
4%
6%
5%
Table 53: No. of email accounts No. Of Email A/C
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
807
801
745
428
385
6,207
One
10%
13%
13%
12%
16%
12%
Two
25%
19%
24%
25%
25%
23%
Three
26%
31%
27%
24%
25%
27%
Four
19%
20%
17%
21%
17%
19%
Five or more
21%
17%
20%
18%
17%
19%
Average email ids
3.3
3.2
3.2
3.2
3.0
3.2
136
Table 54: Preferred website for job search Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
713
708
658
379
340
5,486
Naukri
43%
20%
21%
46%
33%
36%
Monster
30%
21%
31%
20%
20%
26%
Timesjobs
17%
10%
8%
15%
12%
13%
4%
32%
3%
0.6%
3%
7%
Yahoo
0.6%
2%
20%
0.1%
4%
4%
Rediff
0.1%
0.7%
3%
0.9%
20%
2%
Indiatimes
0.7%
2%
3%
2%
2%
2%
Freshersworld
0.4%
4%
1%
0.1%
0.0%
1%
1%
2%
0.8%
3%
0.6%
1%
Jobs
0.1%
0.8%
1%
2%
0.6%
1%
Jobstreet
0.9%
0.3%
0.3%
0.6%
0.2%
1%
Jobsearch
0.0%
0.0%
0.1%
0.3%
0.1%
0.6%
Clickjobs
0.7%
1%
0.2%
1%
0.0%
0.5%
Jobsindia
0.3%
0.4%
0.4%
0.0%
0.0%
0.2%
Devnetjobs
0.0%
0.0%
0.1%
0.4%
0.3%
0.1%
1%
6%
6%
7%
4%
5%
Jobsahead
Others
137
Table 55: Preferred website for mobile content Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
621
616
573
330
296
4,779
Yahoo
7%
8%
56%
12%
8%
15%
Rediff
18%
5%
7%
12%
53%
13%
4%
60%
5%
4%
4%
12%
Indiatimes
8%
7%
3%
9%
3%
8%
11%
3%
4%
11%
4%
8%
Sample Base
Nokia Mobile9
3%
1%
1%
2%
3%
3%
Ringtones
5%
0.1%
1%
2%
1%
3%
Airtel
3%
2%
1%
4%
2%
3%
Hutch
2%
2%
0.4%
1%
0.6%
3%
Funmaza
4%
1%
1%
3%
3%
2%
Sify
2%
0.0%
0.8%
2%
4%
2%
Mobango
3%
1%
0.9%
3%
3%
2%
Zedge
2%
0.6%
2%
2%
0.1%
1%
Sonyericsson
1%
0.3%
0.3%
3%
0.2%
1%
Games
2%
0.4%
0.4%
0.2%
0.0%
0.9%
R World
0.2%
0.0%
0.1%
1%
0.9%
0.8%
Santabanta
0.9%
0.1%
0.5%
2%
0.0%
0.7%
Download
0.5%
0.4%
0.2%
0.1%
0.1%
0.7%
1%
0.3%
1%
0.1%
0.6%
0.7%
Motozone
0.0%
0.1%
0.2%
5%
0.1%
0.7%
Cooltoad
0.4%
0.2%
0.2%
2%
2%
0.6%
Mauj
0.4%
0.0%
0.6%
0.7%
1%
0.6%
Masti4India
2%
0.0%
0.1%
0.0%
0.4%
0.5%
Mobileringtones
1%
0.3%
0.1%
1%
0.0%
0.5%
Tagtag
2%
0.4%
0.0%
0.1%
0.0%
0.5%
Papuyaar
0.4%
0.0%
0.8%
2%
0.5%
0.4%
Samsungmobile
0.7%
0.2%
0.0%
0.0%
0.0%
0.4%
Freeringtones
Cellebrum
1%
0.0%
0.0%
0.6%
0.0%
0.4%
MSN
0.0%
0.0%
0.4%
0.0%
0.0%
0.4%
Zapak
0.6%
0.1%
0.1%
0.0%
0.3%
0.3%
Idea
0.1%
0.2%
0.4%
0.3%
0.0%
0.3%
Getjar
0.4%
0.3%
0.3%
0.0%
0.2%
0.2%
Hungama
1%
0.0%
0.0%
0.1%
0.0%
0.2%
Indiafm
0.1%
0.0%
0.0%
0.0%
0.0%
0.2%
Raaga
0.0%
0.2%
0.1%
0.1%
0.6%
0.2%
BSNL
0.1%
0.8%
0.1%
0.0%
0.2%
0.2%
Dotsis
0.1%
0.0%
0.0%
0.8%
0.0%
0.1%
Apniisp
0.0%
0.2%
0.0%
0.0%
0.1%
0.1%
Others
11%
5%
11%
14%
4%
14%
138
Table 56: Preferred website for sports Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
649
644
599
344
309
4,991
Espnstarsports
35%
15%
17%
30%
16%
28%
7%
6%
55%
9%
10%
14%
Yahoo Cricinfo
23%
3%
4%
17%
6%
11%
3%
55%
3%
3%
5%
10%
Rediff
11%
3%
5%
10%
46%
9%
Sports
0.9%
3%
1%
3%
3%
5%
Indiatimes
2%
0.8%
1%
3%
4%
3%
NDTV
1%
0.9%
0.4%
1%
0.5%
2%
Sify
2%
0.8%
1%
1%
2%
2%
Tensports
2%
2%
0.7%
2%
0.9%
2%
Cricketnext
3%
0.5%
2%
0.3%
0.5%
2%
WWE
0.2%
1%
2%
1%
0.1%
1%
MSN
0.6%
0.7%
0.6%
1%
0.6%
1%
Timesofindia
0.4%
0.0%
0.3%
0.0%
0.5%
0.9%
BBC Sports
0.4%
0.4%
0.3%
2%
0.7%
0.8%
CNN
0.3%
0.0%
0.6%
4%
0.0%
0.6%
Khel
1%
0.0%
0.0%
1%
1%
0.5%
Iccworldcup
0.3%
0.4%
0.3%
2%
0.4%
0.5%
DD Sports
0.0%
0.2%
0.3%
0.8%
0.1%
0.5%
Cricbuzz
0.0%
0.2%
0.0%
0.7%
0.7%
0.3%
Zeesports
0.2%
0.0%
0.1%
0.1%
0.0%
0.2%
7%
6%
5%
7%
3%
7%
Others
139
Table 57: Preferred website for travel products Website
Moneycontrol
Rediff
AFU
Sample Base
664
659
613
Yatra
26%
6%
16%
352
317
5,106
19%
10%
16%
Makemytrip
27%
4%
7%
20%
7%
15%
3%
69%
IRCTC
16%
4%
3%
3%
6%
13%
5%
23%
8%
12%
Yahoo
2%
Rediff
2%
3%
57%
2%
7%
10%
1%
4%
4%
52%
6%
Indiatimes
3%
2%
1%
4%
4%
3%
Travel
4%
0.8%
0.0%
2%
0.2%
2%
Travelguru
3%
0.0%
0.2%
6%
0.8%
2%
Cleartrip
3%
0.7%
0.4%
0.3%
0.6%
2%
Airdeccan
2%
1%
0.7%
3%
0.7%
1%
Airindia
0.0%
0.1%
0.0%
0.0%
0.1%
0.9%
Sify
0.0%
0.0%
0.9%
1%
0.1%
0.9%
Jetairways
0.4%
0.9%
1%
1%
0.1%
0.8%
Rajtravels
0.4%
0.1%
0.7%
1%
0.0%
0.8%
MSN
0.0%
3%
0.3%
0.0%
0.1%
0.8%
1%
0.1%
0.6%
0.3%
0.0%
0.7%
Tours
0.7%
0.0%
0.0%
1%
0.0%
0.6%
Goair
0.3%
0.1%
0.0%
2%
0.1%
0.4%
Spicejet
0.4%
0.3%
0.3%
0.2%
0.1%
0.4%
Incredibleindia
0.0%
0.0%
0.2%
0.3%
0.7%
0.4%
Indiatravels
0.8%
0.5%
0.0%
0.0%
0.0%
0.3%
Hotels
0.0%
0.1%
0.0%
0.2%
0.0%
0.3%
Indianairlines
0.0%
0.2%
0.2%
0.0%
0.0%
0.2%
Flykingfisher
0.2%
0.0%
0.0%
0.0%
0.0%
0.2%
Travelocity
0.0%
0.0%
0.0%
0.0%
0.0%
0.2%
KSRTC
0.0%
0.0%
0.0%
0.0%
0.0%
0.2%
Thomascook
0.0%
0.0%
0.2%
0.1%
0.0%
0.2%
Sitatours
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Airsahara
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
5%
3%
2%
7%
2%
9%
Travel India
Others
Yahoo
ICICI
140
Table 58: Preferred website for matrimony Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
614
609
567
326
293
4,723
Bharatmatrimony
38%
14%
13%
32%
32%
25%
Shaadi
39%
16%
19%
35%
15%
28%
1%
43%
1%
1%
0.8%
8%
Jeevansaathi
5%
6%
4%
3%
2%
5%
0.1%
3%
40%
3%
3%
7%
2%
4%
3%
3%
5%
5%
0.4%
1%
2%
3%
36%
4%
Yahoo Matrimony Rediff Tamilmatrimony
5%
2%
4%
4%
0.7%
3%
Simplymarry
4%
0.2%
2%
2%
0.9%
3%
Matrimonial
0.1%
2%
4%
0.9%
0.5%
2%
Telugumatrimony
0.3%
0.2%
0.2%
2%
0.3%
0.8%
Keralamatrimony
0.3%
0.4%
0.3%
0.3%
0.1%
0.8%
Indiamatrimony
0.1%
1%
0.0%
2%
0.6%
1%
1%
0.4%
0.3%
2%
0.4%
1%
Indianmatrimony
0.0%
0.2%
0.0%
0.0%
0.3%
0.6%
MSN
0.0%
3%
0.2%
0.0%
0.0%
0.7%
Sify
0.0%
0.3%
0.5%
0.0%
0.1%
0.5%
Punjabmatrimony
0.0%
0.0%
0.4%
1%
0.0%
0.2%
Matchmaker
0.0%
0.3%
0.1%
0.5%
0.4%
0.1%
Oriyamatrimony
0.0%
0.0%
1%
0.0%
0.0%
0.3%
Bengalimatrimony
0.5%
0.0%
0.4%
0.1%
0.0%
0.2%
Marathimatrimony
0.1%
0.0%
0.0%
0.2%
0.9%
0.1%
Hindimatrimony
0.1%
0.0%
0.0%
0.0%
0.0%
0.1%
Gujuratimatrimony
0.0%
0.0%
0.2%
0.1%
0.0%
0.1%
Urdumatrimony
0.0%
0.0%
0.3%
0.0%
0.1%
0.0%
Agarwal2Agarwal
0.0%
0.3%
0.0%
0.0%
0.0%
0.1%
Sindhimatrimony
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
2%
3%
3%
3%
1%
4%
Indiatimes
Others
141
Table 59: Preferred website for cinema Website Sample Base
Moneycontrol
Yahoo
ICICI
Rediff
AFU
620
615
573
329
296
4,771
Yahoo
9%
1%
57%
8%
11%
13%
4%
58%
2%
3%
5%
11%
Bollywood
7%
1%
2%
6%
2%
5%
PVR Cinemas
9%
4%
2%
5%
2%
5%
Indiafm
6%
1%
4%
5%
3%
4%
Rediff
4%
2%
2%
5%
43%
6%
Cinema
3%
0.2%
2%
5%
3%
4%
Santabanta
3%
0.7%
4%
0.6%
3%
2%
Indiatimes
4%
0.3%
2%
4%
2%
3%
Movies
2%
1%
3%
2%
2%
4%
Tamilcinemas
3%
2%
2%
1%
0.6%
2%
Idlebrain
2%
1%
1%
0.7%
2%
1%
Sify
1%
0.5%
0.7%
4%
0.7%
3%
0.7%
2%
0.5%
1%
0.8%
1%
Imdb
1%
4%
0.0%
0.7%
0.0%
1%
Funcinemas
4%
0.3%
0.2%
1%
0.9%
2%
Indiaglitz
Raaga
5%
1%
2%
0.2%
0.5%
1%
0.3%
1%
0.5%
0.0%
1%
0.9%
Inox
2%
0.5%
0.0%
3%
0.7%
1%
Zeecinemas
1%
0.2%
0.3%
5%
0.1%
1%
0.8%
0.7%
0.0%
1%
0.2%
1%
Thecinema
2%
0.3%
0.0%
0.4%
0.2%
0.8%
Adlabs
3%
0.0%
0.2%
4%
0.7%
0.9%
0.9%
3%
0.2%
0.3%
0.2%
1%
1%
0.1%
2%
3%
0.0%
0.9%
Youtube
Indiancinema
MSN Satyamcinema Galatta
0.1%
1%
0.4%
0.0%
0.3%
0.5%
Indya
1%
0.0%
2%
2%
0.1%
0.9%
Cinemax
1%
0.7%
0.0%
0.7%
0.3%
0.7%
0.1%
2%
0.0%
0.0%
2%
0.7%
Teluguone Andhravilas
1%
0.0%
0.1%
0.0%
1%
0.8%
Filmfare
0.1%
0.0%
0.1%
0.0%
0.9%
0.4%
Hollywood
0.3%
0.0%
0.3%
2%
0.0%
0.5%
Musicindiaonline
0.0%
0.0%
0.1%
0.1%
0.1%
0.2%
Cinesouth
0.0%
0.6%
0.5%
0.0%
0.0%
0.3%
NDTV
0.0%
0.3%
1%
0.0%
0.0%
0.6%
Smashits
0.2%
0.1%
0.3%
0.0%
0.1%
0.4%
Timesofindia
0.3%
0.1%
0.0%
0.0%
0.0%
0.5%
Starmovies
2%
0.0%
0.0%
0.0%
0.2%
0.5%
Malayalamcinema
0.3%
0.3%
0.0%
2%
0.0%
0.4%
Chitraloka
0.3%
0.0%
0.0%
0.2%
0.1%
0.3%
Yashrajfilms
0.9%
0.0%
0.0%
0.1%
0.1%
0.2%
Prasad2
0.6%
0.1%
0.7%
0.0%
0.3%
0.3%
Funmala
0.1%
0.8%
0.0%
0.0%
1%
0.2%
Sonypictures
0.0%
0.0%
0.0%
0.1%
0.0%
0.2%
Glamsham
0.0%
0.0%
0.2%
0.9%
0.0%
0.1%
13%
8%
7%
22%
9%
14%
Others
142
Table 60: Preferred website for online share/stock trading Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
165
164
153
88
79
1,271
ICICI Direct
37%
17%
26%
73%
42%
35%
Sherkhan
22%
20%
20%
10%
30%
22%
Indiabulls
12%
0.0%
3%
2%
2%
7%
Kotaksecurities
6%
0.9%
1%
1%
0.8%
4%
Religare
1%
13%
2%
2%
0.0%
4%
5Paisa
3%
0.0%
13%
2%
1%
3%
BSE
1%
2%
0.3%
6%
9%
3%
Geojit
4%
0.0%
0.0%
0.7%
0.0%
3%
NSE
1%
3%
0.5%
0.1%
0.0%
2%
hdfcsec
2%
1%
0.0%
0.6%
11%
2%
Reliancemoney
0.5%
0.0%
0.0%
0.9%
0.0%
2%
Karvy
0.1%
0.0%
0.0%
0.0%
0.3%
0.4%
Angeltrade
0.7%
0.0%
0.0%
0.5%
0.0%
0.3%
9%
43%
34%
3%
5%
13%
Others
143
Table 61: Preferred website for games Website
Moneycontrol
Sample Base
614
609
567
Yahoo
17%
8%
53%
Zapak
26%
12%
10%
18%
6%
51%
2%
Games
5%
5%
2%
Rediff
Yahoo
ICICI
Rediff
AFU
326
293
4,722
19%
16%
20%
11%
15%
2%
5%
11%
11%
0.7%
7%
3%
0.6%
3%
3%
39%
4%
10%
0.3%
7%
2%
1%
4%
Miniclip
4%
4%
2%
4%
2%
3%
Indiagames
4%
0.8%
2%
3%
0.7%
3%
Onlinegames
2%
2%
0.5%
4%
1%
2%
Contest2Win
Indiatimes
2%
0.2%
0.5%
2%
1%
2%
MSN
0.2%
3%
1%
0.7%
0.2%
2%
Download
0.6%
0.5%
2%
2%
3%
1%
Sify
0.9%
0.0%
0.7%
0.4%
2%
1%
Easports
0.5%
0.2%
0.3%
0.2%
1%
0.9%
Cricinfo
0.1%
0.0%
0.3%
0.3%
0.2%
0.9%
Freeonlinegames
0.4%
0.6%
1%
0.2%
0.2%
0.8%
Bigfishgames
0.1%
0.5%
0.0%
0.3%
0.0%
0.6%
Funmaza
0.1%
0.5%
0.6%
0.0%
1%
0.6%
Funtoosh
0.0%
0.5%
0.2%
0.1%
0.9%
0.5%
Games2win
1%
0.0%
0.0%
0.0%
0.3%
0.4%
Freegames
0.9%
0.1%
0.0%
1%
0.1%
0.4%
1%
0.0%
0.0%
0.3%
0.6%
0.4%
Realarcade
0.0%
0.2%
0.0%
0.0%
0.8%
0.4%
Gamehouse
0.1%
0.0%
0.1%
0.0%
0.0%
0.4%
Sports
0.2%
0.5%
0.0%
1%
0.2%
0.4%
Stickcricket
0.0%
0.3%
0.0%
0.4%
0.7%
0.4%
Gamesonline
0.1%
0.6%
0.1%
0.8%
0.0%
0.4%
Cartoonnetwork
0.3%
0.6%
0.0%
0.0%
0.0%
0.3%
Santabanta
0.0%
0.3%
0.4%
0.0%
0.2%
0.3%
Playgames
0.0%
0.2%
0.0%
0.2%
0.0%
0.3%
Gamezone
0.2%
0.1%
0.0%
0.2%
0.0%
0.3%
Gamespot
0.0%
0.0%
0.3%
0.0%
0.1%
0.2%
Gamesworld
0.1%
0.6%
0.3%
0.1%
0.0%
0.2%
Toondisneyindia
0.0%
0.3%
0.3%
0.8%
0.1%
0.2%
Arcade
0.4%
0.3%
0.0%
0.0%
0.1%
0.2%
Others
15%
7%
10%
22%
10%
15%
Hungama
144
Table 62: Preferred website for online shopping Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
663
658
612
352
316
5,098
Ebay
41%
11%
27%
46%
18%
30%
Rediff
25%
9%
16%
23%
68%
23%
5%
61%
1%
0.4%
2%
11%
Yahoo
3%
4%
49%
2%
2%
9%
13%
2%
2%
4%
2%
7%
6%
4%
3%
8%
3%
5%
0.0%
0.7%
0.0%
4%
0.0%
2%
Indiatimes Futurebazaar Shopping Sify
1%
1%
0.4%
1%
3%
2%
Indiaplaza
3%
0.0%
0.0%
3%
1%
1%
MSN
0.0%
3%
0.0%
0.0%
0.1%
1%
Onlineshopping
0.3%
0.1%
0.1%
0.8%
0.2%
0.9%
Amazon
0.4%
3%
0.2%
1%
0.0%
0.7%
Timesofindia
0.0%
0.0%
0.0%
0.0%
0.0%
0.5%
4%
3%
2%
6%
0.4%
7%
Others
145
Table 63: Preferred website for online news Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
707
702
653
375
337
5,441
Yahoo
5%
10%
60%
8%
11%
14%
NDTV
15%
4%
3%
13%
6%
12%
Rediff
16%
3%
5%
9%
54%
11%
6%
57%
5%
2%
3%
10%
Indiatimes
7%
2%
3%
8%
6%
6%
Aajtak
5%
2%
2%
9%
1%
5%
BBC
3%
1%
3%
11%
3%
4%
Timesofindia
3%
1%
1%
4%
2%
3%
CNN
4%
0.9%
1%
3%
3%
3%
MSN
0.1%
4%
7%
2%
1%
3%
Sample Base
Ibnlive
8%
0.4%
0.2%
3%
1%
3%
0.7%
0.9%
0.2%
1%
0.3%
2%
Thehindu
2%
0.3%
0.7%
1%
0.3%
2%
Manoramaonline
1%
1%
3%
1%
0.8%
2%
Eenadu
2%
0.4%
0.5%
4%
0.9%
2%
Zeenews
2%
2%
0.1%
4%
0.6%
2%
Moneycontrol
3%
0.5%
0.2%
2%
0.6%
1%
Jagran
0.8%
0.2%
0.6%
2%
1%
1%
Times
0.2%
0.1%
0.5%
0.2%
0.1%
0.8%
Dinamalar
0.9%
2%
0.7%
0.1%
0.1%
0.7%
Starnews
0.8%
0.9%
0.1%
0.4%
0.3%
0.7%
DD News
1%
0.2%
0.6%
2%
0.0%
0.7%
Sify
Moneycontrol
4%
0.0%
0.0%
0.9%
0.0%
0.7%
TV9
0.0%
0.1%
0.0%
0.0%
0.5%
0.6%
Hindustantimes
0.8%
0.0%
0.3%
0.0%
0.0%
0.6%
Economictimes
1%
0.1%
0.0%
2%
0.0%
0.6%
Hinduonnet
0.4%
0.3%
0.1%
0.1%
0.0%
0.3%
Esakal
0.7%
0.3%
0.3%
0.0%
0.4%
0.3%
Midday
0.3%
0.0%
0.0%
0.0%
0.4%
0.1%
Webduniya
0.0%
0.0%
0.0%
0.0%
0.3%
0.1%
6%
6%
2%
8%
2%
9%
Others
146
Table 64: Preferred website for friendship/dating Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
611
606
564
324
291
4,700
Orkut
40%
17%
22%
40%
16%
27%
Yahoo
19%
17%
62%
15%
19%
25%
7%
49%
0.7%
5%
5%
11%
Rediff
5%
2%
4%
9%
46%
8%
Fropper Date Indiatimes Friends
5%
1%
2%
3%
0.9%
3%
0.9%
0.6%
0.0%
5%
3%
3%
3%
0.2%
0.3%
3%
2%
2%
0.4%
0.0%
0.1%
0.7%
0.5%
2%
Friendfinder
2%
0.6%
0.8%
2%
0.9%
2%
Adultfriendfinder
2%
0.6%
0.2%
2%
0.5%
2%
Hi5
3%
0.9%
1%
1%
0.2%
1%
MSN
0.3%
3%
1%
1%
0.9%
1%
Friendship
0.1%
0.3%
0.1%
0.2%
0.2%
1%
Sify
0.1%
0.0%
0.3%
0.6%
0.1%
0.6%
Tagged
1%
0.7%
0.6%
0.3%
0.0%
0.5%
Desimartini
0.1%
0.0%
0.9%
0.0%
0.0%
0.3%
Batchmates
1%
0.0%
0.0%
0.0%
0.1%
0.3%
Friendster
0.0%
0.3%
0.1%
0.1%
0.1%
0.2%
Match
0.4%
0.0%
0.0%
0.1%
0.1%
0.1%
Others
9%
7%
4%
12%
7%
10%
147
Table 65: Preferred website for music Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
633
628
584
336
302
4,866
Raaga
27%
13%
12%
21%
12%
20%
Yahoo
7%
4%
47%
11%
11%
13%
1%
49%
5%
2%
5%
10%
Music
2%
2%
1%
5%
0.9%
5%
Rediff
2%
0.6%
3%
3%
36%
4%
Musicindiaonline
7%
2%
0.7%
4%
3%
4%
Cooltoad
6%
3%
2%
4%
4%
4%
Mp3
2%
1%
0.6%
2%
2%
2%
Mtv
3%
0.6%
1%
1%
0.4%
2%
Tamilsongs
0.6%
0.2%
2%
0.7%
0.4%
2%
Youtube
0.1%
1%
1%
0.7%
2%
2%
2%
0.0%
0.5%
1%
1%
2%
Indiatimes Smashits
2%
2%
0.6%
2%
0.1%
1%
0.1%
0.0%
0.2%
0.9%
0.7%
1%
Papuyaar
1%
0.1%
1%
3%
0.6%
1%
Songs
2%
1%
2%
0.7%
0.5%
1% 1%
Sify
Livewire
1%
0.6%
0.1%
0.0%
1%
Emusic
0.2%
0.0%
6%
0.8%
0.4%
1%
Bollywoodmusic
0.3%
0.3%
0.3%
0.1%
0.5%
0.9%
Indiafm
0.5%
0.9%
2%
0.3%
0.2%
0.9%
Musiconline
0.8%
1%
0.2%
0.5%
0.8%
0.9%
Okesite
0.6%
3%
0.3%
0.9%
0.0%
0.9%
Dishant
2%
0.6%
0.2%
3%
0.4%
0.7%
Bollyexpress
3%
0.1%
0.2%
0.4%
2%
0.7%
Indianmusic
0.7%
0.4%
0.1%
3%
0.0%
0.7%
MSN
0.0%
0.5%
0.7%
0.0%
0.7%
0.7%
Apniisp
0.2%
0.3%
0.8%
0.4%
2%
0.6%
Pz10
0.8%
0.0%
0.3%
0.5%
0.1%
0.6%
Funmaza
0.9%
0.4%
0.3%
0.0%
0.6%
0.6%
Realplayer
0.5%
0.0%
0.0%
0.1%
0.0%
0.6%
Timesmusic
0.8%
0.0%
0.1%
0.0%
0.1%
0.6%
1%
0.0%
0.3%
0.6%
0.8%
0.5%
0.7%
0.1%
0.3%
0.1%
0.1%
0.5%
Bollyfm Downloads Andhravilas
1%
0.0%
0.0%
0.6%
0.2%
0.4%
0.1%
0.2%
0.6%
2%
0.1%
0.4%
1%
0.0%
0.1%
0.0%
0.5%
0.4%
123music
0.5%
0.0%
0.0%
1%
1%
0.3%
Itunes
0.5%
0.3%
0.0%
0.5%
0.4%
0.3%
Radiomirchi
0.8%
0.0%
0.3%
0.1%
0.3%
0.3%
Musicworld
0.4%
0.0%
0.3%
0.7%
0.0%
0.3%
Telgusongs
0.1%
0.2%
0.0%
0.3%
2%
0.2%
Tamilmp3world
0.0%
0.1%
0.5%
0.0%
0.1%
0.2%
Sonymusic
0.1%
0.5%
0.0%
0.2%
0.0%
0.2%
Desimusic
0.1%
0.2%
0.0%
0.9%
0.5%
0.1%
Desiweb
0.1%
0.0%
0.2%
0.2%
0.3%
0.1%
17%
10%
7%
22%
6%
13%
Mag4U Musicmazaa
Others
148
Table 66: Preferred info search engine - local language Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
376
373
347
199
179
2,890
68%
89%
79%
75%
84%
73%
0.6%
1%
5%
0.1%
0.6%
2%
Kerala
1%
0.9%
0.0%
1%
0.5%
2%
Guruji
3%
3%
0.0%
0.3%
2%
2%
Manoramaonline
Webduniya
2%
0.2%
0.2%
4%
1%
1%
Khoj
0.2%
0.0%
1%
0.4%
3%
1%
MSN
0.0%
3%
0.7%
0.0%
0.2%
1%
Eenadu
2%
0.5%
0.0%
2%
2%
0.9%
Webulagam
1%
0.0%
1%
0.9%
0.5%
0.8%
Chennaionline
0.1%
0.0%
0.0%
1%
0.0%
0.5%
Jagran
1%
0.1%
0.0%
2%
0.0%
0.4%
Others
22%
2%
13%
13%
7%
16%
Rediff
AFU
Table 67: Preferred website for real estate Website Sample Base
Moneycontrol
Yahoo
ICICI
568
563
524
301
271
4,367
5%
81%
8%
8%
11%
19%
Yahoo
3%
4%
69%
8%
13%
15%
Magicbricks
32%
3%
4%
13%
4%
12%
Realestates
5%
2%
3%
15%
4%
10%
16%
3%
3%
15%
2%
10%
3%
2%
5%
4%
54%
7%
11%
0.5%
2%
5%
3%
5%
Property
9%
0.5%
0.4%
9%
0.4%
3%
Indiatimes
1%
0.0%
0.8%
2%
1%
3%
0.0%
0.0%
0.0%
0.7%
3%
1%
2%
0.2%
0.0%
0.0%
0.7%
0.7%
MSN
0.0%
0.5%
0.1%
0.0%
0.7%
0.6%
Manoramaonline
0.0%
0.0%
0.2%
0.0%
0.2%
0.5%
Chennaionline
0.0%
0.0%
0.0%
0.0%
0.7%
0.5%
Indiabulls
0.3%
0.0%
0.0%
2%
0.0%
0.4%
NDTV
0.8%
0.0%
0.0%
0.0%
0.0%
0.4%
Realtor
0.1%
0.0%
0.0%
0.1%
0.2%
0.3%
Keralarealestate
0.0%
0.0%
0.0%
3%
0.0%
0.2%
12%
5%
3%
16%
2%
12%
99acres Rediff Indiaproperty
Sify Sulekha
Others
149
Table 68: Preferred info search engine - English Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
666
661
615
353
318
5,123
84%
89%
41%
78%
53%
71%
Yahoo
6%
3%
52%
6%
8%
12%
English
1%
0.1%
1%
6%
0.2%
3%
Rediff
1%
0.6%
1%
1%
35%
3%
MSN
0.4%
3%
0.7%
0.5%
0.3%
1%
Wikipedia
2%
1%
2%
2%
0.6%
1%
Indiatimes
0.2%
0.0%
0.0%
1%
0.8%
0.7%
Dictionary
2%
0.1%
0.0%
0.9%
0.0%
0.6%
BBC
0.0%
0.0%
0.0%
0.0%
0.1%
0.6%
Sify
0.0%
0.0%
0.0%
0.0%
0.1%
0.6%
Timesofindia
0.3%
0.0%
0.0%
0.0%
0.0%
0.4%
Altavista
0.1%
0.6%
0.0%
1%
0.0%
0.3%
2%
2%
3%
5%
2%
5%
Others
Table 69: Preferred website for instant messaging Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
666
661
615
353
318
5,123
Yahoo
66%
40%
84%
62%
42%
60%
Google Talk
13%
47%
7%
11%
7%
15%
Rediffbol
8%
3%
4%
11%
46%
11%
MSN
5%
5%
2%
6%
1%
6%
Orkut
2%
1%
1%
4%
2%
2%
Meebo
1%
3%
1%
2%
1%
2%
Skype
1%
0.2%
0.0%
0.3%
0.5%
0.7%
Indiatimes
0.1%
0.0%
0.0%
1%
0.1%
0.6%
AIM
0.4%
0.2%
0.0%
0.0%
0.1%
0.4%
3%
1%
0.7%
2%
0.3%
4%
Others
150
Table 70: Preferred website for social networking/communities Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
481
477
444
255
229
3,700
Orkut
70%
87%
24%
55%
64%
56%
Yahoo
11%
4%
66%
10%
22%
20%
MSN
1%
3%
1%
2%
0.5%
2%
Friends
0.5%
0.0%
0.0%
5%
0.0%
2%
Communities
0.1%
0.5%
0.0%
0.2%
0.1%
1%
Hi5
0.2%
0.3%
1%
3%
2%
0.8%
Myspace
1%
0.6%
0.0%
0.0%
0.0%
0.8%
Fropper
0.5%
0.0%
0.1%
0.2%
0.1%
0.4%
2%
0.0%
0.5%
0.0%
0.4%
0.4%
Tagged
0.1%
0.3%
0.6%
0.0%
0.0%
0.3%
Bharatstudent
0.5%
0.3%
0.0%
0.0%
2%
0.3%
Ryze
0.6%
0.1%
0.0%
1%
0.1%
0.3%
13%
3%
6%
24%
10%
16%
Others
151
Table 71: Preferred website for astrology Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
598
593
552
317
285
4,597
Yahoo
13%
6%
72%
20%
17%
22%
Astrology
22%
11%
6%
25%
3%
17%
3%
65%
4%
6%
6%
14%
Rediff
14%
4%
6%
10%
55%
10%
Indiatimes astrospeak
13%
2%
0.8%
7%
6%
7%
Sify
4%
0.6%
0.6%
3%
2%
3%
MSN
4%
4%
0.7%
2%
2%
3%
Sarafreder
3%
0.6%
0.7%
1%
0.1%
2%
Horoscope
0.2%
0.3%
0.0%
0.8%
0.1%
2%
3%
0.4%
0.5%
2%
0.4%
2%
0.7%
1%
0.0%
2%
0.4%
0.8%
3%
0.2%
0.0%
3%
0.2%
0.8%
Astrolife Indianastrology Astrogyan Ivillage
0.8%
0.3%
1%
0.0%
0.7%
0.7%
Astroyogi
2%
0.8%
0.3%
1%
0.0%
0.7%
Webduniya
1%
0.4%
0.0%
0.3%
0.9%
0.6%
Timesofindia
0.6%
0.0%
0.0%
0.1%
0.0%
0.6%
Bejandaruwalla
2%
0.0%
0.1%
1%
0.0%
0.6%
Santabanta
1%
0.1%
0.7%
0.5%
0.1%
0.5%
Astrocenter
2%
0.8%
0.0%
0.0%
0.7%
0.5%
Paramdhaam
0.1%
0.2%
0.0%
0.0%
0.3%
0.5%
Manoramaonline
0.0%
0.0%
0.0%
0.8%
0.1%
0.5%
1%
0.0%
0.0%
2%
0.0%
0.5%
Indya
0.1%
0.0%
0.0%
0.1%
0.1%
0.4%
Webulagam
0.1%
0.0%
0.4%
0.0%
0.0%
0.4%
1%
0.0%
1%
0.0%
0.6%
0.4%
0.1%
0.0%
0.7%
0.0%
0.0%
0.3%
1%
0.0%
0.0%
0.2%
0.0%
0.3%
Kundli
0.3%
0.2%
0.0%
0.2%
0.0%
0.3%
Astroindia
0.1%
0.0%
0.0%
0.8%
0.0%
0.2%
Astroworld
0.1%
0.1%
0.0%
0.1%
0.3%
0.2%
Jagran
0.1%
0.1%
0.0%
0.0%
0.4%
0.2%
Others
7%
4%
5%
11%
5%
9%
Astrologyzone
Ganeshaspeaks Tarot Cyberastro
152
Table 72: Preferred website for online learning/education Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
583
578
538
309
278
4,482
27%
78%
21%
24%
21%
32%
Yahoo
5%
2%
58%
5%
9%
13%
Rediff
3%
1%
2%
4%
45%
6%
Wikipedia
8%
1%
3%
10%
5%
5%
Education
4%
0.2%
0.7%
9%
0.2%
4%
Indiatimes
2%
0.0%
1%
1%
0.5%
2%
W3schools
3%
3%
0.7%
2%
0.6%
2%
Onlinelearning
0.5%
0.0%
0.9%
2%
0.0%
2%
MSN
0.1%
3%
0.7%
0.3%
0.9%
1%
IGNOU
1%
0.0%
0.6%
4%
0.5%
1%
CBSE
1%
0.1%
0.4%
0.0%
0.0%
1%
Ebizel
1%
0.4%
0.3%
6%
0.1%
1%
Onlineeducation
0.0%
0.0%
0.0%
0.4%
0.0%
1%
Annauniversity
0.2%
0.2%
0.4%
0.7%
0.2%
1%
ICFAI
1%
0.4%
0.4%
0.5%
1%
0.8%
Microsoft
0.4%
0.1%
0.4%
2%
0.8%
0.7%
Howstuffworks
0.3%
0.3%
0.0%
2%
2%
0.6%
ICAI
2%
0.1%
0.0%
1%
0.0%
0.6%
Dewsoftoverseas
0.4%
0.2%
0.3%
0.2%
0.2%
0.5%
BBC
0.5%
0.0%
0.0%
2%
0.1%
0.5%
Gurukul
0.2%
0.0%
0.0%
1%
0.1%
0.5%
Britishcouncil
0.6%
0.0%
0.0%
0.0%
0.7%
0.5%
Pubmed
2%
0.0%
0.0%
0.0%
0.2%
0.4%
Freshersworld
1%
0.2%
0.0%
0.1%
0.0%
0.3%
Answers
0.1%
1%
0.0%
0.7%
0.0%
0.3%
Worldwidelearn
0.0%
0.0%
0.0%
0.3%
0.0%
0.3%
English
0.5%
0.1%
0.0%
0.2%
0.0%
0.3%
Learning
0.1%
0.0%
0.7%
0.0%
0.1%
0.2%
Goiit
0.0%
0.0%
0.4%
0.5%
0.0%
0.2%
Symbiosis
0.3%
0.1%
0.3%
0.0%
0.0%
0.2%
NCERT
0.0%
0.3%
0.1%
0.3%
0.3%
0.2%
Mit.edu
0.3%
0.0%
0.0%
0.7%
0.6%
0.2%
Others
33%
8%
8%
19%
10%
23%
153
Table 73: Preferred blog sites Website
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
164
163
152
87
78
1,265
25%
61%
9%
9%
12%
23%
Yahoo
5%
12%
37%
19%
17%
19%
Rediff
11%
10%
3%
13%
40%
11%
Blogger
22%
1%
9%
13%
5%
10%
Blogspot
10%
3%
3%
14%
4%
10%
Ibibo
15%
4%
8%
15%
16%
9%
Tagged
0.0%
0.0%
22%
0.0%
0.0%
3%
Hi5
0.0%
2%
3%
0.3%
0.0%
2%
2%
2%
0.2%
4%
3%
2%
Debonairblog
0.7%
1%
0.0%
8%
1%
2%
Youtube
0.0%
1%
1%
0.0%
0.0%
2%
5%
0.1%
0.0%
2%
0.3%
2%
Indiatimes
Mouthshut Mylot
3%
1%
0.6%
1%
0.0%
1%
MSN
0.3%
1%
1%
0.1%
0.0%
0.9%
Myspace
0.0%
1%
0.0%
0.0%
0.1%
0.5%
TimesofIndia
0.2%
0.0%
0.0%
0.0%
0.0%
0.5%
Sulekha
0.2%
0.1%
1%
0.0%
0.2%
0.4%
Fropper
0.0%
0.0%
0.1%
0.0%
0.4%
0.4%
Monster
0.1%
0.0%
0.1%
0.0%
0.0%
0.3%
1%
0.1%
2%
1%
0.1%
2%
Others
154
Table 74: Other language preferred for local language content Language
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
107
106
99
57
51
823
Hindi
22%
16%
17%
24%
22%
20%
Tamil
21%
12%
20%
4%
9%
16%
Telugu
18%
25%
8%
24%
11%
14%
7%
18%
10%
0.8%
13%
13%
Malayalam Marathi
12%
6%
8%
18%
20%
11%
Kannada
4%
16%
9%
11%
5%
9%
Bengali
8%
0.6%
6%
6%
5%
6%
Gujarati
5%
0.0%
8%
8%
2%
4%
Konkani
0.0%
0.0%
8%
0.0%
0.0%
1%
Urdu
0.0%
2%
0.0%
2%
1%
0.7%
Oriya
0.8%
0.0%
0.0%
0.0%
2%
0.6%
Punjabi
0.0%
0.0%
0.4%
0.0%
1%
0.5%
Awadhi
0.0%
0.0%
0.0%
0.0%
0.0%
0.2%
Bhojpuri
0.0%
0.6%
0.0%
0.0%
0.0%
0.2%
Bodo
0.0%
0.0%
0.0%
0.0%
0.0%
0.2%
Tulu
0.0%
0.0%
0.0%
0.0%
2%
0.2%
Assamese
0.0%
0.4%
0.0%
0.0%
0.0%
0.1%
Kanauji
0.0%
0.0%
0.0%
0.0%
0.9%
0.1%
Maithili
0.0%
0.6%
0.5%
0.0%
0.0%
0.1%
Manipuri
0.0%
0.0%
0.8%
0.0%
0.0%
0.1%
Sanskrit
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Marwari
0.5%
0.0%
0.0%
0.0%
0.0%
0.1%
Santhali
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Bundeli
0.0%
0.3%
0.0%
0.0%
0.0%
0.0%
Haryanvi
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Kashmiri
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Others
0.9%
2%
5%
3%
7%
3%
155
Table 75: Preferred website for checking local language content Website Sample Base
Moneycontrol
Yahoo
ICICI
Rediff
AFU
107
106
99
57
51
823
9%
42%
10%
12%
8%
15%
Yahoo
4%
2%
46%
0.0%
7%
10%
Eeandu
16%
4%
0.9%
24%
8%
8%
0.6%
7%
9%
2%
8%
7%
Thinamalar
6%
5%
1%
0.0%
4%
5%
Webduniya
4%
2%
2%
4%
8%
4%
0.0%
7%
0.0%
0.0%
0.0%
4%
Marathiworld
7%
2%
4%
8%
3%
3%
Webulagam
4%
5%
7%
0.2%
0.7%
3%
Esakal
4%
1%
2%
8%
2%
3%
Rediff
0.0%
2%
3%
2%
15%
3%
Jagran
7%
0.1%
0.0%
3%
4%
2%
Malayalamanorama
Keralakaumudi
Dainikjagran
0.5%
3%
0.4%
7%
6%
2%
Tamilcinema
1%
0.0%
0.5%
1%
0.0%
2%
Gujratsamachar
1%
0.0%
0.0%
4%
0.6%
1%
Anandabazaar
0.8%
0.1%
1%
0.0%
0.7%
1%
Banglalive
0.0%
0.0%
0.9%
5%
0.0%
1%
Kumudam
0.2%
0.0%
3%
0.0%
0.5%
1%
Kannadaaudio
0.2%
0.5%
0.0%
1%
1%
0.9%
Sakal
1%
0.0%
0.0%
4%
3%
0.9%
Thatskannada
0.0%
0.0%
0.0%
0.9%
0.5%
0.9%
Epatra
0.0%
0.3%
1%
7%
2%
0.8%
Amarujala
0.0%
2%
0.0%
0.0%
0.0%
0.7%
bbchindi
0.1%
0.0%
0.0%
0.0%
0.4%
0.7%
Bhaskar
2%
0.1%
0.3%
0.0%
4%
0.7%
Deepika
0.1%
0.0%
0.0%
0.0%
0.1%
0.6%
Vaartha
0.2%
0.3%
0.0%
0.0%
0.0%
0.4%
Dailythanthi
0.0%
0.8%
0.0%
0.0%
2%
0.4%
Dinakaran
0.0%
0.2%
0.0%
0.0%
0.0%
0.4%
Matrubhumi
0.1%
0.0%
0.0%
0.0%
0.4%
0.3%
Maharashtratimes
0.4%
0.0%
0.0%
0.5%
0.5%
0.3%
32%
15%
7%
8%
11%
18%
Others
156
Table 76: Most preferred TV channel TV Channel
Moneycontrol
Sample Base
730
724
674
Star Plus
10%
7%
14%
Discovery
8%
7%
7%
NDTV
6%
3%
Aajtak
5%
2%
Sun TV
Yahoo
ICICI
Rediff
AFU
387
348
5,614
12%
13%
12%
9%
7%
7%
3%
5%
4%
6%
0.7%
10%
6%
5%
2%
6%
5%
4%
5%
5%
17%
0.9%
0.9%
5%
0.6%
5%
HBO
3%
5%
4%
4%
2%
4%
Sony
2%
4%
4%
2%
4%
4%
M TV
2%
6%
5%
2%
3%
3%
Star Movies
3%
3%
2%
3%
3%
3%
ESPN
1%
3%
3%
2%
2%
3%
Zee TV
2%
3%
4%
3%
2%
3%
Moneycontrol
Star One
4%
3%
2%
1%
4%
3%
0.6%
3%
3%
2%
5%
3%
National Geographic
6%
2%
2%
4%
0.5%
2%
CNN IBN
3%
2%
2%
2%
0.9%
2%
0.3%
2%
0.6%
1%
2%
2%
Ten Sports
TV 9 Star World
2%
0.0%
2%
2%
1%
1%
Asianet
0.2%
4%
2%
1%
1%
1%
DD 1
0.9%
1%
1%
1%
2%
1%
E TV
2%
4%
1%
0.7%
2%
1%
Sab TV
2%
1%
0.8%
1%
0.7%
1%
Star News
1%
0.1%
0.3%
1%
2%
1%
Gemini
0.3%
2%
0.6%
0.2%
1%
1%
Pogo
0.1%
0.2%
2%
0.9%
0.7%
1%
Cartoon Network
0.6%
2%
1%
1%
1%
0.9%
AXN
0.8%
0.8%
1%
0.7%
1%
0.9%
BBC
0.1%
0.9%
1%
0.3%
0.6%
0.9%
Star Sports
0.6%
0.3%
2%
2%
1%
0.8%
F TV
0.0%
0.7%
0.8%
2%
1%
0.8%
Zee Cinema
0.4%
0.9%
1%
0.1%
0.2%
0.8%
NDTV Profit
2%
0.0%
0.2%
0.2%
0.2%
0.8%
Travel & Living
0.9%
0.6%
0.2%
0.5%
0.8%
0.7%
Vijaya TV
0.3%
0.5%
1%
0.2%
0.1%
0.7%
History Channel
1%
1%
1%
1%
0.8%
0.7%
Sun Music
0.0%
0.9%
0.7%
0.0%
2%
0.6%
Set Max
0.5%
0.9%
0.5%
0.7%
1%
0.6%
Dd News
1%
0.0%
0.9%
0.0%
0.0%
0.6%
Kairali TV
0.0%
1%
0.0%
0.0%
0.0%
0.6%
Zoom
0.3%
1%
1%
0.1%
0.1%
0.5%
Animal Planet
0.2%
0.4%
0.8%
0.0%
1%
0.5%
Etv Kannada
0.9%
0.1%
0.9%
0.0%
0.3%
0.5%
157
TV Channel
Moneycontrol
Times Now
0.6%
Surya TV
0.0%
Any Sports Channel
0.5%
India TV
0.0%
V Channel NDTV24*7 Aawaz
Yahoo
ICICI
Rediff
AFU
0.3%
1%
0.7%
0.1%
0.5%
0.0%
0.1%
0.0%
0.1%
0.4%
0.3%
1%
0.1%
0.7%
0.4%
0.3%
0.4%
0.1%
0.6%
0.4%
0.2%
0.4%
0.0%
0.0%
0.1%
0.4%
0.5%
0.4%
0.0%
0.0%
2%
0.4%
1%
0.2%
0.6%
0.1%
0.1%
0.4%
Any Music Channel
0.0%
2%
0.0%
0.0%
0.0%
0.3%
Any News Channel
0.1%
0.6%
0.9%
0.6%
0.9%
0.3%
Sahara One
0.2%
0.0%
0.8%
0.0%
0.0%
0.3%
Vh1
0.2%
0.9%
0.0%
0.0%
0.0%
0.3%
Zee News
0.0%
0.1%
0.9%
0.1%
0.8%
0.3%
Udaya TV
0.0%
0.2%
0.1%
0.2%
0.8%
0.3%
Zee Music
0.1%
0.1%
0.0%
0.8%
0.0%
0.3%
Headlines Today
0.5%
0.1%
0.4%
0.0%
2%
0.3%
Disney Channel
0.1%
0.4%
0.6%
0.1%
0.3%
0.2%
SS Music
0.1%
1%
0.5%
0.0%
0.0%
0.2%
Maa TV
0.1%
0.2%
0.0%
0.3%
0.5%
0.2%
Zee Marathi
0.3%
0.1%
0.4%
0.6%
0.1%
0.2%
ETC
0.0%
1%
0.0%
0.1%
0.3%
0.2%
Jetix
0.0%
0.0%
0.5%
2%
0.0%
0.2%
1%
0.1%
0.0%
0.0%
0.0%
0.2%
Etv Marathi
0.9%
0.0%
0.0%
0.1%
0.2%
0.2%
Star Anand
0.0%
0.0%
1%
0.0%
0.0%
0.2%
Animax
0.0%
0.0%
0.0%
2%
0.0%
0.1%
Star Gold
0.0%
0.2%
0.0%
0.1%
0.5%
0.1%
MH1
0.0%
0.0%
0.4%
0.0%
0.2%
0.1%
Alfa Marathi
0.1%
0.0%
0.0%
0.0%
0.1%
0.1%
Any Movie Channel
0.0%
0.4%
0.0%
0.0%
0.2%
0.1%
B4U
0.0%
0.1%
0.0%
0.0%
0.0%
0.1%
Jaya TV
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Teja TV
0.0%
0.1%
0.0%
1%
0.1%
0.1%
Zee Business
0.2%
0.0%
0.0%
0.1%
0.6%
0.1%
Zee Café
0.0%
0.0%
0.0%
0.6%
0.0%
0.1%
Hungama TV
0.3%
0.2%
0.0%
0.0%
0.0%
0.1%
Local
0.4%
0.0%
0.0%
0.0%
0.0%
0.1%
Kiran TV
0.0%
0.0%
1%
0.0%
0.0%
0.1%
Raj TV
0.0%
0.8%
0.0%
0.0%
0.0%
0.1%
Set Pix
0.0%
0.0%
0.3%
0.0%
0.0%
0.1%
Etv Bangla
0.0%
0.1%
0.0%
0.0%
0.1%
0.0%
God
0.0%
0.0%
0.1%
0.0%
0.0%
0.0%
Star Utsav
0.0%
0.2%
0.0%
0.0%
0.1%
0.0%
India Vision
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Hall Mark
0.0%
0.4%
0.0%
0.0%
0.0%
0.0%
Ibnlive
158
TV Channel
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Aditya
0.0%
0.0%
0.0%
0.0%
0.1%
0.0%
Astha
0.0%
0.1%
0.0%
0.0%
0.1%
0.0%
K TV
0.0%
0.0%
0.0%
0.1%
0.1%
0.0%
Sahara TV
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Sanskar
0.0%
0.0%
0.0%
0.0%
0.2%
0.0%
Zee English
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Zee Studio
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
All Telugu
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Nick
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Sahara Samay
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Smile TV
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Zee Bangla
0.0%
0.0%
0.0%
0.0%
0.7%
0.0%
Akasha Bangla
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Peace TV
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Zee Primier
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Win Cable
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Others
0.2%
3%
0.1%
2%
0.5%
0.8%
159
Table 77: Most preferred newspaper Newspaper
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
729
723
673
387
348
5,606
The Times of India
35%
34%
29%
35%
38%
34%
The Hindu
15%
25%
17%
21%
16%
18%
The Hindustan Times
5%
4%
8%
4%
6%
6%
Deccan Chronicle
2%
7%
4%
2%
4%
4%
The Economic Times
10%
1%
0.9%
3%
2%
3%
0.5%
3%
2%
2%
2%
3%
The Telegraph
2%
2%
2%
4%
1%
3%
Dainik Bhaskar
4%
1%
2%
5%
4%
3%
Indian Express
2%
0.5%
3%
1%
2%
2%
Malyalam Manorama
1%
2%
4%
0.3%
0.3%
2%
Dainik Jagran
2%
1%
2%
1%
3%
2%
The Tribune
2%
3%
2%
1%
1%
2%
Deccan Herald
2%
2%
2%
0.3%
1%
1%
Vijay Karnataka
4%
0.4%
1%
0.9%
0.2%
1%
DNA
1%
2%
1%
2%
0.8%
1%
Gujrat Samachar
2%
0.1%
2%
3%
0.3%
1%
Mid Day
0.4%
1%
2%
2%
2%
1%
Dinamalar
0.0%
0.4%
1%
0.7%
0.2%
0.8%
Mumbai Mirror
0.6%
0.1%
0.6%
1%
2%
0.7%
Anand Bazar Patrika
0.8%
1%
1%
0.3%
0.8%
0.7%
Daily Thanthi
0.0%
2%
0.8%
0.0%
0.7%
0.6%
Divya Bhaskar
1%
0.0%
0.0%
0.7%
0.8%
0.6%
Eenadu
Business Line
2%
0.0%
0.0%
0.6%
0.0%
0.6%
Lokmat
0.4%
0.4%
2%
0.9%
0.5%
0.5%
Sakal
0.5%
0.0%
0.8%
1%
0.4%
0.5%
1%
0.0%
0.2%
0.2%
1%
0.5%
Dinakaran
0.3%
0.0%
0.3%
0.0%
0.7%
0.5%
Loksatta
0.7%
0.2%
1%
0.0%
2%
0.5%
Sandesh
0.2%
0.0%
0.0%
0.9%
0.3%
0.5%
Amar Ujala
0.2%
0.6%
0.4%
0.1%
0.4%
0.4%
Mathrubhumi
0.0%
0.1%
1%
0.0%
0.7%
0.3%
Nav Hindi Times
0.3%
0.3%
0.0%
0.0%
0.8%
0.3%
Punjab Kesari
0.0%
0.2%
1%
0.0%
0.9%
0.3%
Nai Dunia
0.0%
0.0%
0.9%
0.0%
0.3%
0.3%
Kerala Kaumudi
0.0%
0.0%
0.0%
0.0%
0.0%
0.3%
Business Standard
0.1%
0.0%
0.3%
0.6%
0.0%
0.3%
Gulf News
0.0%
2%
0.0%
0.0%
0.0%
0.3%
Nav Bharat Times
0.1%
0.5%
0.1%
0.0%
0.3%
0.2%
Hitvada
0.2%
0.4%
0.4%
0.2%
0.3%
0.2%
Maharashtra Times
0.5%
0.0%
0.1%
0.6%
0.7%
0.2%
The Statesman
0.8%
0.2%
0.2%
0.0%
0.0%
0.2%
Andhra Jyoti
0.4%
0.5%
0.1%
0.0%
0.3%
0.2%
Rajasthan Patrika
160
Newspaper
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Samaj
0.3%
0.0%
0.0%
0.0%
0.1%
0.2%
Vartha
0.1%
0.1%
0.0%
0.0%
0.3%
0.2%
Prajavani
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Vijaya Times
0.1%
0.0%
0.1%
0.2%
0.1%
0.1%
Dharitri
0.1%
0.0%
0.0%
0.0%
0.0%
0.1%
Dinamani
0.0%
0.0%
0.1%
0.5%
0.1%
0.1%
Mumbai Samachar
0.0%
0.0%
0.0%
1%
0.0%
0.1%
Prabhat Khabar
0.0%
0.0%
0.3%
1%
0.2%
0.1%
Udayavani
0.0%
0.1%
0.4%
0.0%
0.0%
0.1%
Pratidin (Local)
0.0%
0.0%
1%
0.0%
0.0%
0.1%
Bangalore Times
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Pudhari
0.0%
0.0%
0.0%
0.1%
0.1%
0.1%
Mint
0.5%
0.0%
0.0%
0.0%
0.0%
0.1%
Saamna
0.0%
0.0%
0.0%
0.0%
0.1%
0.0%
Sambad
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Kannada praba
0.0%
0.0%
0.0%
0.3%
0.2%
0.0%
Asian Age
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Employment News
0.0%
0.1%
0.0%
0.0%
0.0%
0.0%
Financial Express
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Free Press Journal
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Jansatta
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Madhyamum
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Rashtriya Sahara
0.0%
0.1%
0.0%
0.0%
0.0%
0.0%
Sanmarg
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Siasat
0.0%
0.0%
0.0%
0.0%
0.1%
0.0%
The Pioneer
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Vartaman
0.0%
0.0%
0.0%
0.0%
0.1%
0.0%
Tarun Bharat (Marathi)
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
india Today
0.0%
0.0%
0.0%
0.0%
0.1%
0.0%
Janshakti
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Aaj Kal
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Inquilab
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Greater Kashmir
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Sambad
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Others
0.1%
0.5%
1%
1%
0.5%
0.5%
161
Table 78: Most preferred magazine Magazine
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
646
641
596
343
308
4,968
India Today
28%
20%
25%
27%
29%
25%
The Week
4%
7%
5%
5%
6%
6%
Reader's Digest
4%
5%
5%
9%
9%
5%
Outlook
6%
2%
1%
4%
4%
5%
Sports Star
2%
7%
4%
3%
3%
4%
Femina
3%
4%
7%
2%
3%
3%
Business World
7%
2%
0.6%
4%
0.7%
3%
Business Today
5%
0.5%
0.3%
0.9%
2%
3%
Digit
2%
2%
2%
7%
4%
2%
Film Fare
0.9%
2%
5%
0.2%
2%
2%
Chip
2%
2%
2%
3%
3%
2%
Ananda Vikatan
1%
2%
1%
1%
0.5%
2%
Star Dust
1%
3%
1%
1%
2%
2%
Autocar India
1%
3%
1%
0.4%
2%
2%
Women's Era
0.5%
2%
1%
0.8%
2%
1%
Swathi
1%
0.8%
0.6%
0.9%
2%
1%
Business India
1%
0.0%
0.3%
0.2%
1%
1%
0.0%
2%
0.0%
0.1%
0.0%
1%
1%
1%
1%
1%
0.5%
1%
Time
0.4%
3%
0.7%
2%
0.2%
1%
India Times
0.9%
1%
1%
2%
0.3%
0.9%
Chitralekha
2%
0.0%
0.1%
3%
0.1%
0.9%
Wisdom Electronics For You
Business & Economy
1%
1%
0.9%
0.6%
0.1%
0.9%
Computers Today
0.1%
1%
0.8%
2%
0.8%
0.8%
Fortune India
0.8%
0.6%
1%
0.2%
0.2%
0.8%
Vanita
0.0%
1%
3%
0.1%
1%
0.7%
Kumudham
0.2%
0.3%
1%
0.2%
0.7%
0.7%
Cosmopolitan
2%
0.3%
0.2%
0.1%
1%
0.7%
Grihshobha
0.6%
0.1%
0.8%
0.6%
0.5%
0.6%
National Geographic
0.8%
0.5%
1%
0.2%
0.2%
0.6%
PC Quest
0.3%
0.9%
0.0%
0.1%
1%
0.6%
Science Reporter
0.4%
0.2%
3%
0.0%
0.2%
0.6%
Outlook Money
2%
0.0%
0.0%
0.0%
0.5%
0.6%
Dalal Street
2%
0.5%
0.3%
1%
0.1%
0.6%
Competition Success Review
0.4%
0.6%
0.7%
0.6%
2%
0.5%
Overdrive
0.1%
0.7%
0.3%
0.9%
1%
0.5%
Today
0.7%
0.2%
2%
0.2%
2%
0.5%
Health
0.4%
0.9%
0.1%
0.8%
0.1%
0.4%
Business Week
0.7%
1%
0.0%
0.0%
0.1%
0.4%
Gladrags
0.6%
0.4%
0.0%
0.0%
0.1%
0.4%
Playboy
0.0%
0.4%
0.0%
0.9%
0.5%
0.4%
Cricket Samrat
0.2%
0.3%
0.4%
0.1%
0.0%
0.3%
162
Magazine
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Brunch
0.0%
0.1%
0.6%
0.1%
0.1%
0.3%
Anandamela
0.0%
0.0%
2%
0.0%
0.0%
0.3%
Capital Market
2%
0.3%
0.0%
0.2%
0.0%
0.3%
Data Quest
0.0%
0.0%
0.0%
2%
0.1%
0.3%
Manorama
0.0%
0.6%
2%
0.0%
0.0%
0.3%
Meri Saheli
0.0%
0.4%
0.3%
0.0%
0.3%
0.2%
Good House Keeping
0.5%
0.0%
0.0%
0.0%
0.6%
0.2%
Inside Outside
0.2%
0.4%
0.0%
0.6%
0.1%
0.2%
Safari
0.4%
0.0%
0.2%
0.2%
0.0%
0.2%
Sudha
0.0%
0.2%
0.0%
0.6%
0.2%
0.2%
PC World
0.0%
1%
0.0%
0.0%
0.4%
0.2%
Chronicle
0.0%
1%
0.0%
0.0%
0.0%
0.2%
Cineblitz
0.0%
0.0%
0.8%
0.1%
0.0%
0.2%
Debonair
0.0%
0.0%
0.0%
0.0%
0.1%
0.2%
Desh
0.6%
0.0%
0.5%
0.1%
0.7%
0.2%
Junior Vikatan
0.0%
1%
0.2%
0.1%
0.0%
0.2%
Maxim
0.4%
0.2%
0.0%
0.1%
0.1%
0.2%
Sarita
0.1%
0.0%
1%
0.0%
0.4%
0.2%
1%
0.0%
0.0%
0.0%
0.1%
0.2%
The Economist
0.4%
0.0%
0.0%
0.1%
0.0%
0.2%
Money life
0.3%
0.0%
0.0%
0.0%
0.1%
0.2%
Sananda
0.0%
0.0%
0.4%
0.2%
0.1%
0.1%
Abhiyan
0.1%
0.0%
0.2%
0.6%
0.0%
0.1%
Aha Zindagi
0.0%
0.2%
0.1%
0.1%
0.8%
0.1%
Aval Vikatan
0.0%
0.0%
0.1%
0.0%
0.0%
0.1%
Linux For You
0.1%
0.0%
0.4%
0.2%
0.0%
0.1%
Graphiti
0.1%
0.0%
0.2%
0.0%
0.0%
0.1%
Auto India
0.1%
0.0%
0.2%
0.0%
0.1%
0.1%
Buzz
0.2%
0.1%
0.0%
0.6%
0.1%
0.1%
Champak
0.0%
0.0%
0.4%
0.0%
0.0%
0.1%
Deccan Chronicle
0.0%
0.3%
0.0%
0.0%
0.0%
0.1%
Elle
0.0%
0.0%
0.4%
0.1%
0.0%
0.1%
Frontline
0.0%
0.3%
0.5%
0.0%
0.1%
0.1%
Lokprabha
0.0%
0.1%
0.4%
0.0%
0.1%
0.1%
Saptahik Sakal
0.0%
0.0%
0.0%
0.7%
0.0%
0.1%
Saras Salil
0.0%
0.0%
0.3%
0.0%
0.6%
0.1%
Savvy
0.4%
0.0%
0.0%
0.1%
0.2%
0.1%
Society
0.0%
0.0%
0.0%
0.3%
0.1%
0.1%
Living Digital
0.6%
0.1%
0.0%
0.0%
0.0%
0.1%
Animation Reporter
0.0%
0.4%
0.0%
0.9%
0.1%
0.1%
Chandamama
0.0%
0.0%
0.2%
0.0%
0.0%
0.1%
Andra Jyoti
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Bikes
0.0%
0.4%
0.0%
0.0%
0.0%
0.1%
Business Standard
0.0%
0.4%
0.0%
0.0%
0.1%
0.1%
Taranga
163
Magazine
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Anandalok
0.0%
0.0%
0.0%
0.0%
0.2%
0.1%
Developer IQ
0.0%
0.0%
0.0%
1%
0.0%
0.1%
Auto World
0.3%
0.0%
0.0%
0.0%
0.1%
0.1%
Better Photography
0.0%
0.0%
0.0%
0.1%
0.0%
0.0%
Top Gear
0.0%
0.1%
0.0%
0.1%
0.1%
0.0%
Saptahik Bartaman
0.0%
0.0%
0.1%
0.1%
0.0%
0.0%
Nirogadhaam
0.3%
0.0%
0.0%
0.0%
0.1%
0.0%
Automobiles
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Business Times
0.0%
0.0%
0.0%
0.0%
0.2%
0.0%
Grihlakshmi
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Kadambini
0.0%
0.0%
0.0%
0.0%
0.2%
0.0%
Mathrubhumi
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Outlook Traveller
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Pratiyogita Darpan
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Saheli
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Sakhi
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Mans World
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Kurukshetra
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Economical Times
0.0%
0.2%
0.0%
0.0%
0.0%
0.0%
4%
8%
7%
6%
6%
7%
Others
Table 79: Most preferred radio channel Radio Channel
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
507
503
468
269
242
3,900
Radio Mirchi
40%
30%
37%
46%
34%
39%
Red FM
10%
14%
12%
14%
11%
12%
AIR
10%
12%
8%
11%
12%
11%
Radio City
12%
10%
10%
8%
10%
10%
Suryan FM
4%
9%
10%
2%
6%
7%
Big FM
9%
2%
4%
9%
9%
6%
AIR FM GOLD
4%
11%
7%
3%
6%
5%
AIR FM RAINBOW
4%
5%
4%
0.9%
5%
3%
Fever FM
3%
2%
2%
3%
1%
2%
BBC World Space Go FM Power FM
0.4%
1%
3%
2%
2%
1%
1%
0.1%
0.1%
0.3%
0.5%
1%
0.5%
2%
0.1%
0.7%
3%
1%
2%
0.9%
1%
0.1%
0.1%
0.9%
Amar FM
0.6%
0.0%
0.0%
0.0%
0.2%
0.2%
Hum FM
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
1%
0.6%
1%
0.6%
0.8%
1%
Others
164
Table 80: Top of mind recall for brands TOM Brand
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Sample Base
785
779
725
417
374
6,038
Sony
11%
6%
7%
5%
6%
8%
Nokia
6%
6%
8%
7%
9%
7%
Tata
4%
6%
5%
6%
7%
5%
LG
4%
6%
4%
3%
5%
4%
Reliance
5%
2%
4%
5%
3%
4%
Colgate
4%
0.9%
0.6%
6%
2%
3%
HLL
2%
0.3%
2%
2%
4%
3%
Nike
2%
3%
3%
2%
2%
3%
Samsung
3%
2%
2%
3%
2%
2%
Pepsi
1%
3%
1%
1%
2%
2%
Microsoft
2%
2%
3%
2%
2%
2%
Adidas
0.7%
5%
2%
0.7%
0.2%
2%
Maruti
2%
0.9%
2%
2%
3%
2%
Philips
1%
2%
2%
1%
1%
2%
Coca Cola
2%
0.4%
1%
1%
3%
2%
2%
1%
1%
1%
2%
1%
Reebok
2%
1%
0.9%
1%
1%
1%
Hero Honda
1%
2%
1%
0.2%
2%
1%
HP
2%
1%
2%
2%
0.7%
1%
IBM
0.1%
4%
0.5%
2%
1%
1%
Airtel
1%
1%
0.4%
2%
1%
1%
Godrej
2%
0.7%
0.8%
0.4%
1%
1%
Bajaj
2%
0.7%
2%
1%
1%
1%
Raymonds
1%
0.4%
1%
1%
0.7%
0.9%
Intel
0.5%
2%
1%
0.6%
0.6%
0.9%
Honda
2%
1%
0.1%
0.9%
2%
0.9%
Levis
1%
0.6%
0.9%
0.3%
0.6%
0.8%
Videocon
0.6%
2%
0.4%
0.7%
0.7%
0.7%
Wipro
0.4%
2%
0.6%
0.1%
0.7%
0.7%
Compaq
0.3%
0.3%
0.6%
0.0%
0.3%
0.7%
1%
0.8%
0.2%
0.4%
0.7%
0.7%
Lakme
0.6%
0.8%
2%
0.5%
0.9%
0.6%
Onida
0.3%
0.6%
1%
0.5%
0.9%
0.6%
Lee
0.4%
0.1%
1%
2%
0.3%
0.6%
Amul
0.2%
0.3%
0.8%
0.0%
0.9%
0.5%
Britannia
0.0%
0.2%
0.6%
2%
0.6%
0.5%
Cadbury
0.5%
0.3%
0.4%
0.7%
0.9%
0.5%
Motorola
0.4%
0.0%
0.7%
1%
0.3%
0.5%
Peter England
0.2%
2%
0.4%
0.2%
0.0%
0.5%
Sony Ericsson
Hutch
1%
0.1%
0.5%
0.9%
0.2%
0.5%
BPL
0.4%
0.5%
0.5%
0.9%
1%
0.4%
HCL
0.2%
0.3%
0.6%
0.0%
1%
0.4%
165
TOM Brand Mercedes
Moneycontrol
Yahoo
ICICI
Rediff
AFU
0.5%
0.7%
0.6%
0.5%
0.2%
0.4%
Bata
1%
0.0%
0.3%
0.4%
0.7%
0.4%
BSNL
0.1%
0.3%
0.1%
0.2%
0.8%
0.4%
ICICI
0.6%
0.3%
0.2%
0.3%
0.1%
0.4%
Nestle
0.1%
0.7%
1%
0.2%
0.4%
0.4%
Surf
0.5%
0.5%
0.5%
0.0%
0.3%
0.4%
Titan
0.5%
0.2%
0.6%
0.0%
0.2%
0.4%
Apple
0.2%
0.7%
0.6%
0.2%
0.3%
0.4%
Dell
0.4%
0.4%
0.0%
0.1%
0.1%
0.4%
ITC
0.7%
0.1%
0.0%
0.6%
0.1%
0.4%
Toyota
0.2%
0.7%
0.0%
0.0%
0.6%
0.4%
Dabur
0.3%
0.3%
0.3%
0.0%
0.5%
0.3%
Whirlpool
0.1%
0.0%
0.3%
0.2%
1%
0.3%
Amway
0.3%
0.3%
0.3%
0.2%
0.1%
0.3%
Garnier
0.2%
0.4%
0.2%
0.2%
0.1%
0.3%
Hyundai
0.5%
0.4%
0.2%
0.2%
0.3%
0.3%
Kingfisher
0.1%
0.0%
0.3%
0.5%
0.4%
0.3%
Lenovo
0.4%
0.0%
0.0%
0.5%
0.1%
0.3%
Ponds
0.3%
0.2%
0.7%
0.3%
0.3%
0.3%
BMW
0.3%
0.4%
0.2%
0.3%
0.0%
0.3%
Canon
1%
0.0%
0.0%
0.3%
0.1%
0.3%
John Players
0.0%
0.4%
0.7%
0.0%
0.0%
0.3%
Provogue
0.2%
0.4%
0.7%
0.6%
0.2%
0.3%
Dettol
0.0%
0.0%
0.3%
0.1%
0.0%
0.3%
Parle
0.1%
0.0%
0.1%
0.1%
0.0%
0.2%
Johnson & Johnson
0.1%
0.3%
0.0%
0.0%
0.2%
0.2%
Pantaloon
0.0%
0.0%
0.4%
0.1%
0.2%
0.2%
Yamaha
0.2%
0.9%
0.3%
0.0%
0.1%
0.2%
Brooke Bond
0.1%
0.0%
0.0%
0.0%
0.0%
0.2%
Close Up
0.6%
0.0%
0.5%
0.0%
0.0%
0.2%
Horlicks
0.1%
0.2%
0.1%
0.4%
0.0%
0.2%
Infosys
0.2%
0.2%
0.0%
0.3%
0.1%
0.2%
Lifebuoy
0.1%
0.9%
0.0%
0.3%
0.3%
0.2%
Pepe
0.1%
0.3%
0.1%
0.6%
0.0%
0.2%
Pepsodent
0.1%
0.2%
0.3%
0.2%
0.1%
0.2%
TVS
0.0%
0.0%
0.0%
0.1%
0.3%
0.2%
Woodland
0.1%
0.1%
0.1%
0.0%
0.4%
0.2%
Arrow
0.0%
0.2%
0.3%
0.0%
0.3%
0.2%
Ford
0.1%
0.2%
0.2%
0.0%
0.1%
0.2%
1%
0.1%
0.2%
0.0%
0.2%
0.2%
LIC
0.6%
0.0%
0.2%
0.0%
0.0%
0.2%
Nescafe
0.2%
0.1%
0.6%
0.2%
0.3%
0.2%
Ray Ban
0.2%
0.4%
0.0%
0.3%
0.2%
0.2%
Rediff
0.5%
0.0%
0.2%
0.0%
0.1%
0.2%
Hamam
166
TOM Brand
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Revlon
0.0%
0.3%
0.5%
0.0%
0.1%
0.2%
Times of India
0.5%
0.0%
0.1%
0.5%
0.0%
0.2%
Denim
0.0%
0.0%
0.1%
0.0%
0.2%
0.1%
ISI
0.0%
0.2%
0.0%
0.0%
0.2%
0.1%
Killer
0.0%
0.1%
0.2%
0.2%
0.0%
0.1%
L`Oreal
0.1%
0.2%
0.1%
0.3%
0.0%
0.1%
Lux
0.0%
0.0%
0.6%
0.0%
0.1%
0.1%
Suzuki
0.0%
0.2%
0.0%
0.0%
0.1%
0.1%
Spykar
0.0%
0.5%
0.1%
0.2%
0.1%
0.1%
Thums Up
0.3%
0.0%
0.1%
0.0%
0.2%
0.1%
Wills
0.0%
0.0%
0.3%
0.0%
0.1%
0.1%
Allen Solly
0.2%
0.1%
0.1%
0.1%
0.1%
0.1%
Fair & Lovely
0.1%
0.0%
0.4%
0.0%
0.1%
0.1%
Ferrari
0.0%
0.1%
0.0%
0.0%
0.0%
0.1%
Fevicol
0.1%
0.0%
0.2%
0.2%
0.1%
0.1%
Gillette
0.0%
0.0%
0.0%
0.0%
0.1%
0.1%
Honda City
0.1%
0.1%
0.1%
0.0%
0.1%
0.1%
IFB
0.0%
0.0%
0.4%
0.0%
0.0%
0.1%
Kodak
0.0%
0.6%
0.0%
0.0%
0.0%
0.1%
Koutons
0.3%
0.1%
0.0%
0.1%
0.1%
0.1%
Louis Phillip
0.7%
0.0%
0.0%
0.6%
0.0%
0.1%
Maggi
0.1%
0.0%
0.0%
0.2%
0.1%
0.1%
Mcdonald
0.2%
0.0%
0.0%
0.0%
0.0%
0.1%
MRF
0.0%
0.4%
0.1%
0.1%
0.1%
0.1%
Nirma
0.2%
0.0%
0.2%
0.0%
0.3%
0.1%
P&G
0.1%
0.0%
0.0%
0.0%
0.3%
0.1%
Panasonic
0.0%
0.0%
0.2%
0.0%
0.0%
0.1%
Park Avenue
0.0%
0.1%
0.1%
0.0%
0.1%
0.1%
Rin
0.0%
0.0%
0.0%
0.2%
0.0%
0.1%
Santro
0.5%
0.0%
0.0%
0.0%
0.0%
0.1%
Sify
0.0%
0.2%
0.0%
0.0%
0.1%
0.1%
Skoda
0.1%
0.0%
0.1%
0.3%
0.1%
0.1%
Tata Indicom
0.0%
0.0%
0.0%
0.2%
0.1%
0.1%
VIP
0.0%
0.2%
0.3%
0.0%
0.1%
0.1%
Yahoo
0.2%
0.1%
0.1%
0.0%
0.0%
0.1%
Zodiac
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Axe
0.0%
0.0%
0.2%
0.0%
0.0%
0.1%
L&T
0.1%
0.0%
0.0%
0.2%
0.1%
0.1%
Ranbaxy
0.4%
0.1%
0.2%
0.0%
0.0%
0.1%
Sansui
0.0%
0.0%
0.0%
0.2%
0.1%
0.1%
TCS
0.0%
0.0%
0.0%
0.4%
0.2%
0.1%
SBI
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
Siemens
0.0%
0.2%
0.0%
0.0%
0.0%
0.1%
Voltas
0.4%
0.0%
0.1%
0.0%
0.0%
0.1%
167
TOM Brand
Moneycontrol
Yahoo
ICICI
Rediff
AFU
Gold Flake
0.1%
0.0%
0.0%
0.0%
0.0%
0.0%
Gucci
0.0%
0.0%
0.1%
0.0%
0.0%
0.0%
Mahindra & Mahindra
0.0%
0.0%
0.0%
0.2%
0.1%
0.0%
Parker
0.1%
0.1%
0.0%
0.0%
0.0%
0.0%
Rolex
0.2%
0.0%
0.0%
0.0%
0.0%
0.0%
Taj
0.1%
0.0%
0.0%
0.1%
0.1%
0.0%
Tata Tea
0.0%
0.0%
0.1%
0.0%
0.0%
0.0%
Van Huesen
0.0%
0.1%
0.0%
0.0%
0.0%
0.0%
Versace
0.0%
0.0%
0.0%
0.3%
0.0%
0.0%
Acer
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Idea
0.0%
0.0%
0.0%
0.1%
0.0%
0.0%
Lays
0.0%
0.0%
0.0%
0.2%
0.1%
0.0%
Sahara
0.0%
0.0%
0.1%
0.0%
0.1%
0.0%
Armani
0.0%
0.0%
0.1%
0.0%
0.0%
0.0%
Chevrolet
0.0%
0.1%
0.0%
0.0%
0.0%
0.0%
Citi Bank
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
GE
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
HDFC
0.0%
0.1%
0.0%
0.0%
0.1%
0.0%
Mark & Spencer
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
NIIT
0.0%
0.4%
0.0%
0.0%
0.0%
0.0%
Pears
0.0%
0.1%
0.0%
0.0%
0.0%
0.0%
Red Label
0.0%
0.1%
0.0%
0.0%
0.2%
0.0%
Reid & Taylor
0.1%
0.0%
0.0%
0.0%
0.0%
0.0%
Scorpio
0.0%
0.0%
0.1%
0.0%
0.0%
0.0%
Tanishq
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Tata Indica
0.1%
0.0%
0.0%
0.0%
0.1%
0.0%
Tata Motors
0.0%
0.0%
0.1%
0.0%
0.0%
0.0%
VSNL
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Glaxo
0.2%
0.0%
0.0%
0.0%
0.0%
0.0%
HSBC
0.0%
0.0%
0.0%
0.0%
0.1%
0.0%
MTNL
0.0%
0.1%
0.0%
0.0%
0.0%
0.0%
Satyam
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Liberty
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
Others
7%
14%
14%
17%
12%
12%
168
Appendix
169
Table 81: City type classification by market size
REGIONS North
South
East
West
Delhi
Bangalore Chennai Coimbatore Hyderabad
Kolkata
Ahmadabad Mumbai Pune Surat
Faridabad Jaipur Kanpur Lucknow Ludhiana Patna
Kochi Madurai
Asansol
Bhopal Thane Indore Nagpur Vadodara
Amritsar Chandigarh Dhanbad Ghaziabad
Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam
Agra Allahabad Dehradun Gurgaon Jodhpur Meerut Noida Ranchi Varanasi Others from North India
Mangalore Mysore Secunderabad Others from South India
CITY TYPE BY MARKET SIZE 1
Metros
Urban Uptowns
Emerging Towns
Others
Guwahati
Bhubaneswar Cuttack Raipur Others from East India
Aurangabad Goa Jabalpur Nashik Rajkot Solapur Others from West India
1
Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.
170
Table 82: City type by population size vs. market size POPULATION SIZE
Upto 1 Lakh
1-5 Lakhs
5-10 lakhs
Above 10 Lakhs
Coimbatore
Ahmadabad Bangalore Chennai Delhi & NCR Hyderabad & Secunderabad Kolkata Mumbai & Suburbs Pune Surat Bhopal Jaipur Kanpur Lucknow Ludhiana Nagpur Patna
Metros
Faridabad
Assansol
Indore Kochi Madurai Vadodara
Goa
Amritsar Aurangabad Chandigarh Dhanbad Guwahati Jabalpur Rajkot Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam
Nashik
Mangalore Dehradun Others from North India Others from South India Others from East India Others from West India
Allahabad Bhubaneswar Cuttack Jodhpur Raipur Ranchi Solapur
Agra Meerut Varanasi
MARKET SIZE 2
Urban Uptowns
Emerging Towns
Others
Others from North India Others from South India Others from East India Others from West India
2
Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.
171
Table 83: Socio economic classification (SEC) grid
Chief Wage Earner's 3 Occupation
Chief Wage Earner's Highest Education Illiterate
School (Up to 4 yrs)
School (5-9 yrs)
Secondary / High School
Not Grad.
Grad./ PG (Gen.)
Grad./ PG (Prof.)
Unskilled worker
E
E
E
D
D
D
D
Skilled worker
E
E
D
C
C
B
B
Petty traders
E
D
D
C
C
B
B
Shop owners
D
D
C
B
B
A
A
Businessmen/ industrialists – with no employee
D
C
B
B
A
A
A
Businessmen/ industrialists – with 1 to 9 employee
C
B
B
B
A
A
A
Businessmen/ industrialists – with 10+ employee
B
B
A
A
A
A
A
Self-employed professionals
D
D
D
B
B
A
A
Clerical/ salesmen
D
D
D
C
B
B
B
Supervisor level
D
D
C
C
B
B
A
Officers/ executives (junior)
C
C
C
B
B
A
A
Officers/ executives (middle/ senior)
B
B
B
B
A
A
A
3
Chief Wage Earner is the head of the household who contributes maximum to the monthly household income. It is assumed in Indian marketing and media space that the life style of a household is largely determined by the combination of head of household’s highest level of education and current occupation.
172
Index: Charts
Chart 1: Overlap between online financial info, real estate info and business/financial news checking ...................................................... 13 Chart 2: Age profile of online financial info users .................................. 16 Chart 3: City-market wise distribution of online financial info users ............ 16 Chart 4: Regional distribution of online financial info users ...................... 17 Chart 5: Years of net usage experience among online financial info users ..... 18 Chart 6: Place of accessing the internet by online financial users ............... 19 Chart 7: Response to online marketing stimuli ...................................... 21 Chart 8: Online buying among online financial info users.......................... 22 Chart 9: Gender breakup ................................................................ 31 Chart 10: Age group distribution ....................................................... 32 Chart 12: City class - by population size .............................................. 33 Chart 13: City class - by market size .................................................. 34 Chart 14: Region-wise break-ups....................................................... 36 Chart 15: Socio economic classification............................................... 38 Chart 16: Highest educational qualification.......................................... 39 Chart 17: Occupational break up....................................................... 40 Chart 18: Function / field of occupation ............................................. 41 Chart 19: Head of the household....................................................... 42 Chart 20: Monthly family income ...................................................... 43 Chart 21: Most expensive vehicle owned by the household........................ 44 Chart 22: Ownership of credit cards (individually).................................. 45 Chart 23: Current loan liabilities....................................................... 48 Chart 24: Years of experience in using internet ..................................... 49 Chart 25: Place of accessing internet ................................................. 50 Chart 26: Type of internet connection at home ..................................... 51 Chart 27: Type of internet connection at office..................................... 52 Chart 28: Service provider subscribed to at home .................................. 53 Chart 29: Service provider subscribed to at office .................................. 54 Chart 30: Frequency of accessing internet from home ............................. 55 Chart 31: Frequency of accessing internet from office............................. 56 Chart 32: Time of the day accessing internet from home ......................... 57 Chart 33: Time of the day accessing internet from office ......................... 58 Chart 34: Duration of PC usage from home........................................... 59 Chart 35: Duration of internet usage from home.................................... 60 Chart 36: Duration of PC usage from office .......................................... 61 Chart 37: Duration of internet usage from office ................................... 62 Chart 38: Time spent by internet users on watching TV ........................... 63 Chart 39: Time spent by internet users on reading newspaper ................... 64 Chart 40: Time spent by internet users on listening to radio ..................... 65 Chart 41: Professional activities ....................................................... 69 Chart 42: Personal activities............................................................ 70 Chart 43: Downloading activities....................................................... 71 Chart 44: E-commerce related activities ............................................. 72 Chart 45: Online shopping............................................................... 73 Chart 46: Response to online marketing stimulus ................................... 74 Chart 47: Blogging activities ............................................................ 75 Chart 48: Member of an online community........................................... 76 Chart 49: Problems faced while surfing the internet ............................... 80 Chart 50: Multiple user shares of email websites ................................... 82 Chart 51: Number of email accounts and average per capita email ids ......... 83
173
Index: Change from Previous Year Graphs
Chart 1: Gender breakup ................................................................ 31 Chart 2: Age group distribution ........................................................ 32 Chart 3: City class - by market size.................................................... 34 Chart 4: Region-wise break-ups ........................................................ 36 Chart 5: Socio economic classification ................................................ 38 Chart 6: Highest educational qualification ........................................... 39 Chart 7: Occupational break up ........................................................ 40 Chart 8: Head of the household ........................................................ 42 Chart 9: Monthly family income ........................................................ 43 Chart 10: Most expensive vehicle owned by the household........................ 44 Chart 11: Ownership of credit cards (individually).................................. 45 Chart 12: Years of experience in using internet ..................................... 49 Chart 13: Place of accessing internet ................................................. 50 Chart 14: Type of internet connection at home ..................................... 51 Chart 15: Type of internet connection at office..................................... 52 Chart 16: Service provider subscribed to at home .................................. 53 Chart 17: Service provider subscribed to at office .................................. 54 Chart 18: Frequency of accessing internet from home ............................. 55 Chart 19: Frequency of accessing internet from office............................. 56 Chart 20: Time of the day accessing internet from home ......................... 57 Chart 21: Time of the day accessing internet from office ......................... 58 Chart 22: Duration of PC usage from home........................................... 59 Chart 23: Duration of internet usage from home.................................... 60 Chart 24: Duration of PC usage from office .......................................... 61 Chart 25: Duration of internet usage from office ................................... 62 Chart 26: Time spent by internet users on watching TV ........................... 63 Chart 27: Time spent by internet users on reading newspaper ................... 64 Chart 28: Time spent by internet users on listening to radio ..................... 65 Chart 29: Professional activities ....................................................... 69 Chart 30: Personal activities............................................................ 70 Chart 31: Downloading activities....................................................... 71 Chart 32: E-commerce related activities ............................................. 72 Chart 33: Online shopping............................................................... 73 Chart 34: Response to online marketing stimulus ................................... 74 Chart 35: Multiple user shares of email websites ................................... 82 Chart 36: Number of email accounts and average per capita email ids ......... 83
174
Index: Tables
Table 1: Detailed sample base distribution of the land survey ..................... 6 Table 2: Popular online activities among all net users (Top 25) .................. 12 Table 3: Relative growth in popularity of online activities (Top 5) .............. 13 Table 4: Usage of other ‘finance’ related online activities by online financial info users................................................................................... 14 Table 5: Preferred websites for checking financial info online ................... 15 Table 6: Ownership of financial and non-financial household assets among net users checking financial info online ................................................... 18 Table 7: Online activities undertaken ‘relatively’ more by online financial info users ........................................................................................ 20 Table 8: Top 10 most popular online activities among online financial info users .............................................................................................. 21 Table 9: Comparative evaluation of the Top 5 financial info content websites on selected attributes ....................................................................... 22 Table 10: Popularity of various internet activities .................................. 29 Table 11: Preferred website for financial news/info ............................... 30 Table 12: Top 10 cities .................................................................. 35 Table 13: Preferred language of reading ............................................. 37 Table 14: Household asset ownership ................................................. 46 Table 15: Popularity of various internet activities .................................. 66 Table 16: Membership by type of online community ............................... 77 Table 17: Most used local language websites (other than English) ............... 78 Table 18: Online activities desired in other languages ............................. 79 Table 19: Preferred websites - emailing .............................................. 81 Table 20: Top of mind unaided recall - all websites ................................ 84 Table 21: Most used website - all websites........................................... 85 Table 22: Info search (English) ......................................................... 86 Table 23: Info search (local language) ................................................ 87 Table 24: Job search ..................................................................... 88 Table 25: Booking travel tickets ....................................................... 89 Table 26: Online shopping (other than travel tickets).............................. 90 Table 27: Online news ................................................................... 91 Table 28: Online share trading ......................................................... 92 Table 29: Real estate info............................................................... 93 Table 30: Matrimonial search........................................................... 94 Table 31: Dating/friendship search.................................................... 95 Table 32: Social networking/communities ........................................... 96 Table 33: Online gaming................................................................. 97 Table 34: Download mobile content................................................... 98 Table 35: Preferred instant messaging applications ................................ 99 Table 36: Download music ............................................................. 100 Table 37: Sports content ............................................................... 101 Table 38: Cinema content.............................................................. 102 Table 39: Most used local language websites (other than English) .............. 103 Table 40: Preferred blog sites ......................................................... 104 Table 41: Preferred astrology website ............................................... 105 Table 42: Preferred online learning / education website......................... 106 Table 43: Favorite TV channels ....................................................... 107 Table 44: Favorite newspapers ........................................................ 108 Table 45: Favorite magazines ......................................................... 109 Table 46: Favorite radio channels .................................................... 110 Table 47: TOM recall for brands....................................................... 111
175
Index: Segment wise Detailed Tables
Table 1: Gender breakup............................................................... 113 Table 2: Age group distribution ....................................................... 113 Table 3: City class - by population size .............................................. 114 Table 4: City class - by market size .................................................. 114 Table 5: City wise distribution ........................................................ 115 Table 6: Region-wise break-ups ....................................................... 116 Table 7: Preferred language of reading.............................................. 117 Table 8: Socio economic classification............................................... 117 Table 9: Highest educational qualification.......................................... 118 Table 10: Occupational break up ..................................................... 118 Table 11: Function / field of occupation ............................................ 118 Table 12: Head of the household ..................................................... 119 Table 13: Monthly family income ..................................................... 119 Table 14: Most expensive vehicle owned by the household ...................... 119 Table 15: Ownership of credit cards (individually) ................................ 120 Table 16: Household asset ownership ................................................ 120 Table 17: Current loan liabilities ..................................................... 121 Table 18: Years of experience in using internet.................................... 121 Table 19: Place of accessing internet ................................................ 121 Table 20: Type of internet connection at home.................................... 122 Table 21: Type of internet connection at office ................................... 122 Table 22: Service provider subscribed to at home ................................. 122 Table 23: Service provider subscribed to at office................................. 123 Table 24: Frequency of accessing internet from home............................ 123 Table 25: Frequency of accessing internet from office ........................... 123 Table 26: Time of the day accessing internet from home ........................ 124 Table 27: Time of the day accessing internet from office ........................ 124 Table 28: Duration of internet usage from home .................................. 124 Table 29: Duration of internet usage from office .................................. 125 Table 30: Duration of internet usage during weekdays ........................... 125 Table 31: Duration of internet usage during weekends ........................... 125 Table 32: Duration of PC usage from home ......................................... 126 Table 33: Duration of PC usage from office ......................................... 126 Table 34: Time spent by internet users on watching TV .......................... 126 Table 35: Time spent by internet users on reading newspaper .................. 127 Table 36: Time spent by internet users on listening to radio .................... 127 Table 37: Professional activities ...................................................... 127 Table 38: Personal activities .......................................................... 128 Table 39: Downloading activities ..................................................... 128 Table 40: E-commerce related activities ............................................ 129 Table 41: Online shopping ............................................................. 129 Table 42: Response to online marketing stimulus.................................. 129 Table 43: Blogging activities........................................................... 130 Table 44: Member of an online community ......................................... 130 Table 45: Membership by type of online community .............................. 131 Table 46: Usage of other language websites ........................................ 131 Table 47: Online activities desired in other languages ............................ 132 Table 48: Problems faced while surfing the internet.............................. 132 Table 49: Top of mind unaided recall - all websites............................... 133 Table 50: Most used website - all websites ......................................... 135 Table 51: Preferred website for emailing ........................................... 135 Table 52: Multiple user shares of email websites .................................. 136 Table 53: No. of email accounts ...................................................... 136 Table 54: Preferred website for job search ......................................... 137 Table 55: Preferred website for mobile content ................................... 138 Table 56: Preferred website for sports .............................................. 139
176
Table 57: Preferred website for travel products ................................... 140 Table 58: Preferred website for matrimony ........................................ 141 Table 59: Preferred website for cinema ............................................. 142 Table 60: Preferred website for online share/stock trading ..................... 143 Table 61: Preferred website for games .............................................. 144 Table 62: Preferred website for online shopping................................... 145 Table 63: Preferred website for online news ....................................... 146 Table 64: Preferred website for friendship/dating ................................ 147 Table 65: Preferred website for music............................................... 148 Table 66: Preferred info search engine - local language.......................... 149 Table 67: Preferred website for real estate ........................................ 149 Table 68: Preferred info search engine - English................................... 150 Table 69: Preferred website for instant messaging ................................ 150 Table 70: Preferred website for social networking/communities ............... 151 Table 71: Preferred website for astrology........................................... 152 Table 72: Preferred website for online learning/education ...................... 153 Table 73: Preferred blog sites ......................................................... 154 Table 74: Other language preferred for local language content................. 155 Table 75: Preferred website for checking local language content .............. 156 Table 76: Most preferred TV channel ................................................ 157 Table 77: Most preferred newspaper ................................................. 160 Table 78: Most preferred magazine .................................................. 162 Table 79: Most preferred radio channel ............................................. 164 Table 80: Top of mind recall for brands ............................................. 165 Table 81: City type classification by market size .................................. 170 Table 82: City type by population size vs. market size ........................... 171 Table 83: Socio economic classification (SEC) grid ................................ 172
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