Juxtconsult India Online 2007 Online Financial News & Info Report

India Online 2007

Online Financial News & Info

India India Online Online 2007 2007

Online Financial News & Info Report

India Online 2007

© copyright JuxtConsult

Online Financial News & Info

India Online 2007

Table of contents India Online 2007 ......................................................... 1 India Online 2007 Reports ............................................... 3 Methodology ............................................................... 5 Executive Summary .....................................................10 Key Findings ..............................................................12 Detailed Findings: Reading the Graphs & Tables ..........................................27 Popularity of the Activity ..............................................29 Demographic Profile ....................................................31 Socio-Economic Profile .................................................38 Economic Profile.........................................................43 Net Usage Status.........................................................49 Net Usage Dynamics.....................................................55 Preferred Net Activities ................................................66 Most Used Websites .....................................................84 Most Used Offline Media Brands..................................... 107 Offline Brands Recalled .............................................. 111 Segment Wise Detailed Tables ...................................... 112 Appendix ................................................................ 169

Online Financial News & Info

Online Financial News & Info

India Online 2007 The India Online 2007 study is not just an annual update over the previous year's India Online 2006 study but rather a continuation of JuxtConsult’s efforts to keep improving the quality of the study every year. The improvements made in the study this year not only involve further strengthening of the research methodology but also enhancing the coverage of the information, especially in the emerging areas of internet usage in the country like blogging, social networking and language website usage. Accordingly the India Online 2007 set of reports will not only provide you the most recent estimates on the Internet user-ship, its growth and penetration in India but will also give you an 'insightful' understanding of the current net usage behavior and preferences of various kinds of online Indians. Like in the year 2006, JuxtConsult conducted two large-scale 'primary' surveys, one offline and one online to complete the study this year as well. However, the sample size for the 'land' survey (which is used to estimate the size of internet using population in urban India) was almost doubled this year to further improve the coverage among the various population strata in urban India. The land survey, conducted during April 2007, covered 10,000 households across 31 cities of various sizes across all the four regions of the country. The 'online' survey was conducted among 3 of the most popular and generic portals in Indian with the focus on capturing the in-depth net usage behaviors and preferences of online Indians. This survey was conducted by JuxtConsult between April-May 2007 and over 14,200 in-depth and usable responses were collected and analyzed for final reporting. There is one key difference in the study this year compared to the last year. To make our findings more representative of the entire urban online population and not just the Internet users who are more likely to respond to online surveys, this year we have ‘linked’ the findings of our online survey with the findings of our land survey. This was done by deriving appropriate individual level ‘weights’ for Internet users from the land survey and then applying them to the data of the online survey. The key information included in the various reports cover the demographic and socio-economic profiles of the net users, their ownership of household assets, the source and place of their access to internet, net usage dynamics, preferred online activities, website preferences for over 20 key online activities, online buying behavior and spends, response to online marketing stimuli, offline media preferences, and much more.

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India Online 2007

In sum, what you get in India Online 2007 you are unlikely to get elsewhere: X X X X X

Highly credible latest estimate of internet using population in urban India Key insights on various aspects of internet usage in India An understanding of online Indians as 'consumers' and not just as faceless net users How to reach these online consumers on the net, as well as through the offline mediums Preferred 'user shares' of key online brands in 21 different online activity categories

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Online Financial News & Info

India Online 2007 Reports Main Report X

Overall Status and Usage of Internet in India

User Segment Supplementary Reports X X X X X X X X X X X X X X X X X X

Women on the net Youth on the net (teenagers and young adults) Net users by their socio-economic (SEC) profile Students on the net Corporate employees on the net IT professionals on the net Heavy Online Spenders on the net Bloggers on the net Car owners on the net Two-wheeler owners on the net Mobile phone owners on the net Credit card owners on the net Net users by place of access (homes, place of work, cyber cafes) Net users by type of connection (broadband, dial-up) Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5 lakhs, Below 1 lakh) Net users by town market size (metros, urban uptowns, emerging towns, others) Net users as financial investors Vernacular language net users

Category Supplementary Reports: (comparative profiling of top 5 websites) X X X X X X X X X X X X X X X X X

Online shopping Emailing Job search Matrimony Info search - English Info Search - Local language Online travel Social networking/communities Friendship / dating Online news Financial info/news Online share trading Cinema content Sports content Online music Online games Online real estate

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India Online 2007

X X X

Mobile content download Astrology Online learning/education

Note - All supplement reports are subject to sufficiency of sample responses. Demographic segment wise details by gender, age, SEC classification, region and place of net access are included in each of the reports as appendix tables.

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Online Financial News & Info

Methodology In order to derive highly robust and authentic estimates of the current user-ship of Internet in India, and draw out a truly representative internet usage behavior patterns, we at JuxtConsult keep improving and refining our research methodology for the India Online study every year. In 2007, we have again brought in two significant improvements: X

We have increased our land survey sample base to 10,000 (from 5,500 last year) and the coverage of the number of cities to 31 (from 21 last year). The distribution of these 31 cities continues to be well spread across the 4 regions of the country. But more importantly, in terms of coverage of towns by their population size, we dug deeper this year and covered all town classes that have population of 20,000 individuals and above.

X

Further, to better capture the internet usage across all types of socioeconomic classes (SEC) in urban Indian, we allocated equal sample quota among the 5 broad socio-economic classes A, B, C, D and E across various zones within a town, and then across the town classes and regions. To correct for and put back the real representation of the socio-economic classes (and not equal representation) during the data processing stage, we incorporated the appropriate SEC 'weights' derived from the actual urban population statistics from authentic govt. Sources (National Sample Survey Organization and Census of India).

These two refinements in the sampling methodology ensured that this year we get an even better representation of various types of internet users in urban India. Like last year, this year again we conducted both a land survey and an online survey separately, with the focus of the land survey being on estimating the size of the internet using population in urban India, and that of the online survey on capturing the net usage behavior and preference patterns. The two surveys had some common questions on demographic profiles and net usage behavior to help us link up the two sets of data at the processing stage.

The land survey The objective of the land survey was two fold. First, to help us estimate the internet user-ship in urban India, as with a land survey we could cover both the user and non-user population of the internet in a representative way. The other objective was to derive relevant demographic 'multipliers' from this survey which could then be applied to the internet usage data collected in the online survey. The use of these 'individual' level multipliers helped us make the online survey findings 'representative' of the entire urban online population and not just of those who are more likely to fill up an online surveys (because of factors like convenience of access, regularity of usage, attractiveness of the incentive prize offered for filling the survey, etc.). The land survey undertaken this year was again a household level survey across 10,000 households in 31 cities spread across all regions of India. The survey was conducted and completed between mid-April to early-May 2007. Care was taken that all relevant classes of towns with population size of over 20,000

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India Online 2007

individuals were covered and surveyed across each of the 4 regions of the country. Within a city, 5 geographical locations were chosen, one each in the north, south, east, west and central parts of the city. From each location within a city an equal number of households from the five socio-economic classes A, B, C, D, and E were surveyed. The cities where the land surveys were conducted and the size of the sample data collected from each of these cities are as follows: Table 1: Detailed sample base distribution of the land survey Region

North

West

East

South

Total (31)

City/ Town

City Class

Sample Size

Delhi

10 lakh +

401

Kanpur (UP)

10 lakh +

297

Ludhiana (Pun)

10 lakh +

302

Patna (Bih)

10 lakh +

303

Allahabad (UP)

5 lakh – 10 lakh

298

Ajmer (UP)

1 lakh – 5 lakh

314

Bhadohi (UP)

50 K – 1 lakh

299

Muradnagar (UP)

50 K – 1 lakh

300

Sohna (Har)

20 K – 50 K

307

Mumbai (Mah)

10 lakh +

399

Ahmedabad (Guj)

10 lakh +

404

Pune (Mah)

10 lakh +

300

Rajkot (Guj)

5 lakh - 10 lakh

301

Dewas (MP)

1 lakh - 5 lakh

303

Hinganghat (Mah)

50 K - 1 lakh

307

Mhowgaon (MP)

20 K - 50 K

296

Katol (Mah)

20 K - 50 K

276

Kolkata (WB)

10 lakh +

398

Guwahati (Ass)

5 lakh – 10 lakh

299

Bhubneshwar (Ori)

5 lakh – 10 lakh

303

Raniganj (WB)

1 lakh – 5 lakh

300

Bhatapara (Chat)

50 K – 1 lakh

252

Champa (Chat)

20 K – 50 K

292

Chennai (TN)

10 lakh +

407

Bangalore (Kar)

10 lakh +

406

Hyderabad (AP)

10 lakh +

410

Mysore (Kar)

5 lakh – 10 lakh

329

Kozhikode (Ker)

1 lakh – 5 lakh

300

Nellore (AP)

1 lakh – 5 lakh

300

Cheruvannur (Ker)

50 K – 1 lakh

294

Edapaddi (TN)

20 K – 50 K

305

-

-

10,002

City Class

10 lakh +

5 lakh - 10 lakh

1 lakh – 5 lakh

50 K – 1 lakh

20 K - 50 K

Total (31)

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Online Financial News & Info

To check for both the 'regular' as well as 'occasional' usage of the Internet, at each of the 10,000 households contacted it was queried: X

If any member of the household use the Internet 'at all' from anywhere (home or any location outside)? And

X

If any member of the household use the Internet ‘at least once a month’ from anywhere (home or any location outside)?

Some further questions related to the specifics of demographic profile of the head of the household, their knowledge of English, computer usage, and asset ownership of the household were also asked from the respondent. The usage of computer and Internet was separately checked for each member of the household from the respondent. The above information about the head of the household, especially their education and occupation profile (thereby identifying their socio-economic or SEC classification) together with the town size class and region were used to link up to the similar authentic Government of India data to estimate the Internet user-ship as well as to generate the appropriate 'multipliers' that were to be applied to the data collected from the online survey.

The Online Survey The online survey was used to collect the in-depth information on internet usage patterns and other media usage patterns among the various types of net users. This was done through a 'large-scale' online survey conducted between end-April to mid-May 2007 among the users of three of the biggest and most generic portals in India, namely Yahoo, Rediff and Google. On one end, the email properties of Yahoo, Rediff and Google (Gmail) were used through online survey campaigns to target the widest possible base on internet users in a random manner and collect responses (as these three email portals together cover almost all email users with a personal email id in the country). At the same time, to cover for whatever may have got missed out in these survey campaigns on email portals, a parallel 'contextual search' based survey ad campaign was run using Google AdSense. All the survey campaigns were paid for and officially run by these portals among their users. The overall online survey campaign used a combination of banner ads, e-mailers and contextual search ads through these portals. The online survey was conducted using an e-questionnaire segmented into three sections. The questionnaire was pre-tested and timed to take approximately 15-20 minutes for a respondent to complete depending on the speed of comprehension and answering of the questions. The questionnaire was structured and designed to reduce the level of 'respondent fatigue' to an extent that was practically possible.

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India Online 2007

In this year's study, the information area coverage (in the online questionnaire) was also enhanced and fine tuned somewhat to keep abreast with the changing and evolving Indian online space: X

The net usage behavior and preferences of new phenomena like blogging, social networking and language content checking were included.

X

In terms of capturing website preferences, 6 more online activity categories were included this year to take their coverage to 21. The new categories added were instant messaging, real estate, online info search engine in local languages, astrology, online share trading and online learning/education.

X

The question about 'blogging' was fine tuned to segregate usage behavior between only reading blogs, posting comments on blogs and having a blog site of one's own.

In the online questionnaire, a response format of 'clicking' a single or multiple options among the various given options was used for most questions. For each of these questions it was also possible for a respondent to answer 'none' or 'any other'. However, wherever the respondents were asked to give preferences for websites or brand names, only a text box was provided for them to type the name on their own (or type 'none' if not applicable). This was done to ensure that all such recall and actual usage preference responses were solicited 'unprompted'. Further, to enlist complete and sincere responses, an incentive of a significant cash prize was also announced for one selected respondent to be given at the end of the survey. Over 26,000 unduplicated and clean responses were collected from the online survey campaign in about 31/2 weeks time. Of these, all 26,000 responses were complete on user profiles and their net usage behavior information. Around 14,200 responses were complete in all aspects, including various online activities undertaken and website preferences. Thus, the responses from the three sections of the online survey have different valid sample bases and have been reported accordingly. All the usable responses after data cleaning were then collated, crosschecked and processed for tabulation and analysis. While doing the tabulation, any errors and spelling mistakes in typing of the brand names, etc. By the respondents were carefully checked and corrected. Finally, the appropriate weights (multipliers) as derived from the land survey were incorporated into the usable online survey responses to make them more 'representative' of the entire urban online population. Further, for questions that asked for preferred websites names, to remove the possible 'source' bias towards any specific generic portal among the three generic portals used, an 'equalization' correction factor was also incorporated. The net result was the compilation of the latest, highly authentic and representative database on the Internet habits and website preferences of online Indians. This database was then used for making 'insightful' analysis and conclusions as contained in the various reports of the India Online 2007 study.

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Online Financial News & Info

Last but not least, in this year's reports we have brought in the presentation of the 'changes' in the usage behavior and preferences vis-à-vis the last year. Wherever relevant, these changes have been presented graphically along with all the current year's data charts, graphs and tables. Note - Because of a deeper and more robust coverage of internet usage among the smaller towns (down to 20,000 population town classes), and among all the socio-economic classes in this year's land survey, there is likely to be an element of 'correction' seen in this year's data (as compared to the previous year's). These corrections are likely to be more visible in some of the demographic, socio-economic and economic profile of online Indians. The correction factor may also apply, though assumedly not to the same degree, to the current year's data on net usage behavior and website preferences.

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India Online 2007

Executive Summary Checking financial info online (quotes, rates, etc.) is a ‘secondary’ but ‘mainline’ online activity. With a little less than half of all online urban Indians (45%) checking financial info content on the net, the activity qualifies as a ‘secondary’ level yet a ‘mainstream’ online activity. In number terms, it means 11.4 million online urban Indians, making it the 17th most popular online activity undertaken by online urban Indians. Over the last one year, the category has added a huge chunk of 30% new internet user. More online Indians check financial quotes and rates on the net than check business/financial news on the net (30%). At the same time, there is a good overlap between users of online financial info, real estate info and business/financial news checking. Online financial info continues to be a predominantly 'male' activity. Only 14% of the online financial info users are women. Largely male, online financial users also come marginally more from the ‘prime age’ online user base of 25-35 years (39%), and marginally more from the metro towns (40%). They show relatively ‘better’ socio-economic profiles and ‘higher ‘ownerships’ of financial assets. A high 61% of all online financial info users come from SEC ‘A’ and ‘B’ classes. Though online financial info users show fairly similar levels of ownership of most ‘physical’ household assets as the overall net users, they show noticeably higher ownerships of most ‘financial’ assets, especially the more evolved ones (demat accounts, mutual funds, shares, etc.). Online financial info users are the more ‘experienced’ and ‘evolved’ net users. A significantly high 72% of online financial info users have more than 2 years of net usage experience. Given their higher experience, online financial users are the relatively ‘heavier’ users of the internet both from home as well as office. They also undertake almost all kinds of online activities more than the average net user. Broadly they undertake ‘social interactivity’ and ‘entertainment’ online activities significantly more, search for real estate information, check news online and download educational and learning material also significantly more. Online financial info users are noticeably ‘better’ online consumers. Online financial info users are noticeably more ‘responsive’ to online marketing stimuli like banner ads, sponsored search ads and e-mailers. At 53%, a significantly more of them have bought online as well (compared to only 43% for all net users). It’s a highly ‘cluttered’ yet weakly ‘branded’ category, resulting in a joint leadership at the top. With 13% online financial info users preferring Moneycontrol and Google each, and 12% preferring to use Yahoo, the category does not have any clear leadership. ICICI Direct/ICICI Bank and Rediff follow at the 4th and 5th position, accounting for 7% and 6% user share respectively.

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Online Financial News & Info

Compared to the last year, only NDTV (+4%), followed by Google (+3%) have shown noticeable gain in user shares. ICICI Direct and MSN (-3% each) have shown the biggest drop in popularity of usage. On the whole, only about half of the online financial info users use a ‘specialized’ website and that too in a highly ‘scattered’ manner among the various players - a clear indication of lack of brand building and brand driven usage of the websites in the category. The ‘specialized’ websites get the relatively ‘better-off’ and the more ‘net savvy’ users. Moneycontrol preferring online financial info users, followed fairly closely by the ICICI ones show the best socio-economic profile and come from the more ‘premium’ households. They are also the most ‘savvy’ net users among the financial info users base. Though relatively inexperienced and worse-off financially, Yahoo, Google and Rediff preferring online financial info users show strong ‘brand loyalty’ for their own respective websites and prefer to use them the most for a number of online activities.

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India Online 2007

Key Findings Checking financial info online (quotes, rates) is a ‘secondary’ but ‘mainline’ online activity With less than half of the online urban Indians (45%) checking financial info content online (stock quotes, NAV, interest rates and other financial investment related info), the activity at best qualifies as a ‘secondary’ level online activity. Yet, at this level of usage the activity has established itself as a ‘mainstream’ online activity and not just a ‘niche’ online activity that only a specific online segment undertakes. In number terms, about 11.4 million online urban Indians check financial info online. At this level of usage, the activity ranks as the 17th most popular online activity undertaken by the online urban Indians. In fact, more online Indians check financial quotes and rates on the net than check business and financial news on the net per se. Only about 1 in 3 online urban Indian (30%) checks business/financial new online, making it only the 24th most popular online activity on the net, 7 places behind checking financial info. Table 2: Popular online activities among all net users (Top 25) Rank

Online Activity

Undertaken by All Internet Users %

In millions

1

Emailing

95%

24

2

Job Search

73%

18.4

3

Instant messaging

62%

15.6

4

Check news

61%

15.4

5

Music

60%

15.1

6

Chatting

59%

14.9

7

Check Sports

57%

14.4

8

E-greetings

57%

14.4

9

Online games

54%

13.7

10

Dating/Friendship

51%

12.9

11

Mobile contents (ring tones / games, etc.)

50%

12.5

12

Search work related info

49%

12.3

13

Matrimonial search

48%

12

14

Educational / Learning material

48%

12

15

Screensavers/wallpapers

46%

11.5

16

Astrology

46%

11.5

17

Check financial info

45%

11.4

18

Search for product information

45%

11.2

19

Social networking / communities

44%

11

20

Buy online

43%

10.9

21

Share pictures

40%

10

22

Check real estate info

37%

9.2

23

Check hobby related info

32%

7.9

24

Check business / finance news

30%

7.6

25

Net banking

30%

7.6

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Online Financial News & Info

There has been a significant growth in the popularity of checking financial quotes and rates online as a category in last one year. Last year the percentage of all net users checking financial info online was just 15% and it was the 26th most popular online activity then. At 45% usage level this year, the category has seen an addition of a huge chunk of 30% new internet user joining the category in last one year. Table 3: Relative growth in popularity of online activities (Top 5) % Undertaking in 2007

% Undertaking in 2006

Increase

Social networking / communities

44%

-

44%

Matrimonial search

48%

15%

33%

Check financial info

45%

15%

30%

Check real estate info

37%

11%

26%

Instant messaging

62%

37%

25%

Online Entertainment Activity

Note – social networking / communities was not checked as a separate category in 2006

Further, within the group of ‘financial world’ related online activities, checking financial quotes & rates is the most popular activity (45%). It is followed by checking of real estate info (37%), checking business/finance news and netbanking (30% each), online bill payment (22%) and online stock trading (13%). At the overall internet user base level, there is a good overlap between users of these online ‘finance’ related activities. In fact, put together the universe of online Indians undertaking financial info check, real estate info check and business/financial news check stands at 58% of all net user base. Chart 1: Overlap between online financial info, real estate info and business/financial news checking Check financial info - 45%

Financial Info Only 6%

Check real estate info - 37%

19%

Real Estate Info Only 3%

13% 7%

2%

Business/Financial News Only 8%

Check business/financial news - 30%

Clearly then, there is a bigger overlap between financial info checking and real estate info checking than with the other finance related online activities.

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India Online 2007

Table 4: Usage of other ‘finance’ related online activities by online financial info users Other ‘Finance’ Related Online Activities

% Online Financial Info Users Undertaking

Check real estate info

71%

Check business / financial news

46%

Net banking

41%

Online bill payment

31%

Online stock trading

25%

It’s a joint leadership at the top in the online financial info category With 13% online financial info users preferring Moneycontrol and Google each, and 12% preferring to use Yahoo the most, the category does not see any brand clearly leading it. It’s almost a ‘joint leadership’ among these top 3 players. Compared to the last year, all the 3 websites have gained user share marginally, Google more notably at +3% points and Moneycontrol and Yahoo almost insignificantly at +1% points each. ICICI Direct and Rediff follow at the 4th and 5th position, accounting for 7% and 6% user share respectively. Among all the websites used for financial info, NDTV showed the most gain in user share compared to the last year (+4% points) while ICICI Direct and MSN have shown the biggest drop in popularity of usage (-3% points each).

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Online Financial News & Info

Table 5: Preferred websites for checking financial info online % Prefer to Use (2007)

% Prefer to Use (2006)

Change

Moneycontrol/CNBC

13%

12%

1%

Google

13%

10%

3%

Yahoo

12%

11%

1%

ICICI Direct/ICICI Bank

7%

10%

-3%

Rediff

6%

8%

-2%

Sharekhan

4%

5%

-1%

NDTV/NDTV Profit

4%

1%

4%

Indiatimes

4%

5%

-1%

Economictimes

3%

3%

1%

BSE/NSE

4%

5%

-1%

Sify

2%

2%

-0.10%

Business

1%

-

1%

Financialnews

1%

-

1%

CNN

1%

0%

1%

Indiabulls

1%

2%

-1%

MSN

1%

4%

-3%

Timesofindia

1%

-

1%

Financialexpress

1%

1%

-0.20%

HDFC

1%

2%

-1%

BBC

1%

-

1%

Kotaksecurities

1%

1%

0.10%

Zeebusiness

1%

-

1%

Indiainfoline

1%

1%

-0.30%

Ibnlive

1%

-

1%

Efinancialnews

1%

-

1%

Equitymaster

0.40%

0%

0%

Valueresearch

0.40%

1%

-0.10%

Manoramaonline

0.40%

-

0.40%

Reliancemoney

0.30%

-

0.30%

Capitalmarket

0.20%

1%

-1%

Karvy

0.20%

-

0.20%

5Paisa

0.10%

0.30%

-0.20%

Others

14%

17%

-3%

Website

On the whole, 1 in 3 (or at least 38%) online financial info users still visit a ‘generic’ portal to undertake this activity. Last year the combined usage share of generic portals and generic websites was around 40%, indicating that the decline in usage of generic websites for this activity (and increase in usage of specialized financial info sites) has been almost negligible. Another 10% or so continue to visit ‘generic’ news websites for the activity. This means that only about half of the online financial info users check such info on a ‘specialized’ website, and there too the usage is highly scattered among the various players - a clear indication of lack of brand building and brand driven usage of the websites in the category.

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India Online 2007

Online financial info continues to be a predominantly 'male' activity While women account for 18% of all net users, they account for only 14% of the online financial info users. This clearly indicates that like the ‘offline’ mode, financial info following in the online mode is also primarily a 'male' territory. Largely male, online financial users come marginally more from the ‘prime age’ online user base of 25-35 years than the overall net users. While 36% of all net users come from the 25-35 years age group, a higher 39% of online financial info users belong to this age group. For all the other age groups, except teenagers, online financial info users show the same proportions as the overall net users. Chart 2: Age profile of online financial info users 13-18 yrs

Current Year 48%

50%

45%

40% 30%

19-24 yrs 45%

35%

44%

39%

35% 33%

32%

29%

29%

22%

20%

14%

11% 10%

25-35 yrs

7%

7%

3%

2%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

* AFU – All Financial Info Users

Further, 60% of all online financial info users come from the non-metro towns. However, this is largely because two-thirds of the overall net users (63%) also come from these towns. On the whole, however, online financial info users do come marginally more from the metro towns at 40% (compared to 37% of all net users coming from metro city markets). Chart 3: City-market wise distribution of online financial info users M etro

Current Year 50%

Urban uptowns

Others

45%

40%

37%

40%

37%

30%

21% 14% 12%

37%

35%

32%

29%

30% 20%

Emerging Towns

12%

17% 11%

10%

18% 11%

40% 32%

33%

17% 13%

15% 14%

Rediff

A FU

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

At the same time, while generally net users come relatively more from the southern region (40% of all net users come from this region), online financial

16

Online Financial News & Info

info users show just a marginally higher tendency to come from this region at 42%. Chart 4: Regional distribution of online financial info users Current Year

North

East

South

West

60% 51% 44% 40%

20%

21%

35% 30%

31% 21%

19%

20%

23%

23%

14% 10%

42%

39%

36% 33%

9%

7%

23% 12%

26% 21% 11%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

As a relatively much larger proportion of Google preferring financial info users (51%) come from the South, the increased user base of online financial info users from South India could be a factor in driving up Google’s popularity in usage for the category.

Online financial info users show relatively ‘better’ socio-economic profiles and ‘higher’ ownerships of financial assets X

While 56% of all net users come from Sec ‘A’ and Sec ‘B’ classes, a noticeably higher 61% of the online financial info users come from these two SEC classes.

X

While 62% of all net users are employed, a much higher 68% of all online financial info users are employed.

X

47% of all net users are ‘head’ of their household (chief wage earners). At 51% a much higher proportion of online financial info users are ‘head’ of their household.

X

While only 23% of all net users come from households with monthly family income of more then Rs.30,000, 27% of online financial info users come from households with such high levels of income.

X

While 28% of all net users own a car, a higher 31% of online financial info users own a car. At the same time, while 34% of all net users have a credit card, 39% of online financial info users do so.

Though online financial info users show fairly similar levels of ownership of most ‘physical’ household assets as the overall net users, they show noticeably higher ownerships of most ‘financial’ assets, especially the more evolved ones (demat accounts, mutual funds, shares, etc.).

17

India Online 2007

Table 6: Ownership of financial and non-financial household assets among net users checking financial info online % Online Financial Info Users Owning

% All Internet Users Owning

Debit Card

61%

52%

Share of Companies

27%

20%

Mutual Funds

29%

22%

Credit Card

41%

35%

Medical Insurance/CGHS

37%

33%

Fixed Deposits

38%

34%

Computer/Laptop

71%

67%

Life Insurance

64%

61%

Camera

68%

64%

Music System/DVD/MP3

58%

55%

Microwave

27%

24%

Bank Account

84%

82%

IPod

13%

10%

Video Camera

22%

20%

Landline Phone

64%

62%

Air Conditioner

27%

25%

Fridge

77%

75%

Cable TV connection/DTH

74%

72%

Washing Machine

59%

57%

Color TV

93%

92%

Home

59%

58%

Mobile Phone

90%

90%

7%

7%

Asset

Chit Fund Deposits

Online financial info users are the more ‘experienced’ and ‘evolved’ net users While 63% of all net users have more than 2 years of net usage experience, a significantly higher 72% of all online financial info users have more than 2 years of net experience. Chart 5: Years of net usage experience among online financial info users Up to 1 year

Current Year

1-2 years

M ore than 2 years

100% 80%

80%

80% 64%

65%

72% 66%

60% 40% 20%

13%

17% 19%

7%

20% 15%

12% 9%

18%16%

14%

14%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

18

Online Financial News & Info

Further, online financial info users access the net relatively more from all the places of accessing internet. While 78%, 59% and 47% of all internet users access the internet from office, home and cybercafé respectively, a higher 82%, 63% and 49% of online financial info users access the internet from these places respectively. Further, compared to the last year, access from home has increased the most significantly for online financial info users (+19% points). The growth in usage from office has gone up +11%, but has only marginally increased from cybercafé at +3%. Chart 6: Place of accessing the internet by online financial users Home

Current Year

Place of work (office / school / college)

Cyber cafe

100% 80%

81%

80% 73%

81%

53%

54%

51%

46%

40%

40%

82%

70%

65% 60%

83%

81%

54%

52%

63% 49%

20% 0% M o neyco ntro l

Go o gle

Change from PY 30% 21%

20% 20% 10% 0% -10%

Yaho o

24% 10%

10% 6%

ICICI

19% 19%

A FU

25% 19% 10%

10%

11% 4%

1% -6%

Rediff

3%

-4%

Some other net usage behavior patterns of online financial users are: X

Online financial info users are equally more frequent users of internet from office and home. While 51% of all net users access the net more than once a day from home, a higher 56% of the online financial info users do so. Similarly, while 63% of all net users access the net more than once a day from office, a higher 68% of the online financial info users do so.

X

Online financial info users are also the relatively ‘heavier’ users of the internet both from home as well as office. While only 22% of all net users are online for more than 2 hours a day from home (a heavy net user), a noticeably higher 27% of online financial info users are online from home for that duration. Similarly, while 29% of all net

19

India Online 2007

users are ‘heavy’ users of the net from office, a noticeably higher 33% of online financial info users are heavy net users from office. X

Online financial info users are relatively ‘heavier’ users of the net during weekdays as well as weekends as compared to the overall net users. However, the usage difference is marginally less pronounced during the weekends. While 39% of all net users qualify as heavy net users during the weekdays, a much higher 47% of online financial info users come out as heavy users during the weekdays. At the same time, while 41% of all net users qualify as heavy net users during the weekends, 47% of online financial info users come out as heavy users during the weekends.

X

Online financial info users tend to have more email ids on an average at 3.2 (as compared to 3.0 for all net users). While 58% of all net users have 3 or more ids, a noticeably higher 65% of online financial info users possess 3 or more email ids.

Online financial info users undertake all online activities relatively more Being the relatively more ‘experienced’ net users, online financial info users undertake almost all kinds of online activities more than the average net user. However, broadly the activities they undertake significantly more than the other net users are clearly in the domain of ‘social interactivity’ and ‘entertainment’ online activities. Other than that, online financial info users search for real estate information on the net a lot more, check news online and download educational and learning material also significantly more. Table 7: Online activities undertaken ‘relatively’ more by online financial info users % of Online Financial Info Users Undertaking

% of All Internet Users Undertaking

6,207

14,253

Check real estate info

71%

37%

35%

Social networking / communities

74%

44%

30%

Matrimonial search

77%

48%

29%

Astrology

75%

46%

29%

Check news

90%

61%

28%

Mobile contents (ring tones, games, etc)

78%

50%

28%

Educational / Learning material

75%

48%

27%

Check Sports

84%

57%

27%

Dating/Friendship

77%

51%

26%

Online games

79%

54%

25%

Online Activities Sample Base

% of Online Financial Info Users Undertaking More

However, in absolute terms, the ‘usually’ most popular online activities of all – emailing, checking news online and job search tops the list with them as well. Interestingly, online financial info users check news online as the second most popular online activity and not job search, which is the second most popular online activity at the overall net user level.

20

Online Financial News & Info

Table 8: Top 10 most popular online activities among online financial info users % Online Financial Info Users Undertaking

% of All Internet Users Undertaking

6,207

14,253

Emailing

96%

95%

Check news

90%

61%

Job Search

89%

73%

Instant messaging

85%

62%

Check Sports

84%

57%

Music

81%

60%

Online games

79%

54%

Mobile contents (ring tones, games, etc)

78%

50%

Matrimonial search

77%

48%

Dating/Friendship

77%

51%

Online Activities Sample Base

Online financial info users also undertake the more ‘evolved’ (or involving) online activities like blogging and social networking noticeably more than the overall net users. Against 30% of all internet users involved in the ‘blogosphere’ a noticeably higher 38% of online financial info users are involved in it. On the other hand, against 41% of all net users being member of an online community, again noticeably higher 46% of online financial info users are members of an online community. At 16%, online financial info users check out language websites also noticeably more than the regular net users (12%).

Online financial info users are noticeably ‘better’ online consumers Online financial info users are not only noticeably more ‘responsive’ to online marketing stimuli like banner ads, sponsored search ads and e-mailers, but a significantly more of them have bought online as well. Almost 4%-5% more online financial info users (compared to the regular net users) have clicked on online ads and mailers. Chart 7: Response to online marketing stimuli Clicked a banner ad Participated in an online contest Clicked a sponsored search ad Clicked a product/service e-mailer

Current Year 60%

51%

48%

47%

42%

20%

43% 37%

40% 18%

14%

0% All Financial Info Users

All Internet Users

21

India Online 2007

At the same time, at 53% significantly more online financial info users have bought online, compared to only 43% for all net users. There has been a considerable increase (of 14% points) in the proportion of online buyers among online financial info users over the last one year. Chart 8: Online buying among online financial info users Current Year

Buyers

Non-Buyers

80%

60%

63% 40% 37%

40%

58%

60%

57%

54% 43%

42%

53% 47%

46%

20%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

The ‘specialized’ financial info websites get the relatively ‘betteroff’ and the more ‘net savvy’ users Moneycontrol preferring online financial info users, followed fairly closely by the ICICI Direct/ICICI Bank ones not only show the best socio-economic profile and have the most ‘premium’ economic profiles, but are also the most ‘savvy’ net users among the financial info users base. Table 9: Comparative evaluation of the Top 5 financial info content websites on selected attributes Moneycontrol

Google

Yahoo

ICICI

Rediff

807

801

745

428

385

User from SEC ‘A’ and ‘B’

73%

46%

51%

72%

61%

Employed user

76%

59%

55%

72%

70%

User is chief wage earner of the HH

57%

43%

41%

55%

51%

Rs.30,000+ family income

37%

16%

24%

33%

21%

Car ownership in the HH

40%

21%

30%

38%

26%

Credit card ownership in the HH

53%

27%

33%

50%

36%

Computer/laptop owned in the HH

82%

61%

70%

77%

64%

2 years+ of net usage experience

80%

64%

65%

80%

66%

Users accessing the net from home

73%

53%

65%

70%

54%

Broadband connection at home

73%

65%

65%

69%

68%

Heavy users (2 hrs+/day)from home

23%

36%

30%

28%

23%

Users buying online

63%

40%

42%

57%

46%

Users undertaking net banking

54%

28%

33%

54%

32%

Users booking air tickets online

34%

20%

26%

34%

26%

Complain about unsolicited ads/pop-ups

59%

38%

41%

50%

44%

Sample Base User Profile Attributes

Net Usage Behavior Attributes

22

Online Financial News & Info

Some other comparative highlights of users of the top 5 financial info websites are: X

Yahoo shows the highest relative proportion of women online financial info users at 19%. ICICI shows the lowest at only 10%.

X

Google shows the highest proportions of online financial info users coming from the below 25 years age group (55%). Moneycontrol gets the most ‘mature’ online financial info audience in the 25 plus years age groups at 75% (followed by ICICI at 69%).

X

Moneycontrol users come relatively more from the metros at 45%. In contrast, Rediff using online financial info users come relatively the least from metros at 33%.

X

Google shows a considerable South skew with 51% of its financial info users coming from this region. ICICI shows the highest relative proportion of users coming from West region at 39%. Moneycontrol shows the most balanced regional distribution of financial info users preferring it.

X

Moneycontrol online financial info users show the highest relative preference for reading in English at 53%. Yahoo ones show the least preference for reading in English at 37%.

X

Moneycontrol shows the best SEC profiles with 39% of its users coming from SEC ‘A’ (followed closely by ICICI at 36%). On the other hand, ICICI and Rediff ones show the most middle class profile with 35% of their respective users coming from SEC ‘B’.

X

Moneycontrol shows the highest proportion of ‘professional’ graduates among its user base at 42%. Rediff shows the highest proportion of ‘general’ graduates among its financial info users at 46%.

X

Moneycontrol ones are the most employed at 76%. ICICI ones follow next at 72%. Yahoo ones are the least employed at 55%.

X

Google gets the highest relative proportion of ‘techies’ in its user base at 26%. Yahoo and Rediff get them the lowest at 14% each.

X

Moneycontrol shows the highest proportion of its users being the ‘head’ of their household (chief wage earner) at 57%. ICICI follow closely at 55%. Yahoo ones are the least at 41%.

X

Moneycontrol shows the highest proportion of its users coming from Rs.30,000 plus family income households (37%). Google shows the highest proportion of those coming from below Rs.10,000 family income households (42%).

X

Moneycontrol users have the highest ownership of cars at 40% (followed closely by ICICI ones at 38%). Rediff ones show the highest ownership of 2wheelers at 45%.

X

Moneycontrol online financial info users show the highest relative ownerships of credit cards at 53%. Google ones show the lowest at 27%.

23

India Online 2007

X

Moneycontrol using online financial info users, followed next by ICICI ones, show significantly higher relative ownership of various household and financial assets, more so of the financial assets.

X

The users of the 2 specialized financial info websites (Moneycontrol and ICICI) are the relatively more experienced net users. 80% of the respective financial info users of the two websites have more than 2 years of net usage experience. The financial info users of the three generic websites (Google, Yahoo and Rediff) follow at a distance with only 64%-66% users for each of them having more than 2 years of net usage experience.

X

Moneycontrol and ICICI ones access the net relatively the most from homes at 73% and 70% respectively.

X

Online financial info users of all the 5 websites access the net equally highly from office (between 80%-83% doing so daily). Google ones access the net the most from cybercafés at 56%.

X

Other than Yahoo, online financial info users of the other 4 websites access the net almost equally frequently from homes (85%-88%). Moneycontrol ones access it the most frequently from office, with 92% of its users accessing the net daily from office.

X

Google using online financial info users are the relatively ‘heaviest’ users of the internet from home, with 36% of them using the internet for more than 2 hours a day from home. Moneycontrol and Rediff using financial info users are the relatively ‘lighter’ net users from home, with only 23% of their respective users using the net for more than 2 hours a day from home.

X

Being the users of a ‘generic’ websites, Google, Yahoo and Rediff online financial info users undertake most of the online social interactivity activities, entertainment activities, job search and real estate info search significantly more than the users of the two specialized financial info websites.

X

In contrast, Moneycontrol ones check relatively the most. ICICI ones follow activity. On the other hand, ICICI ones networking relatively the most at 42%. second at 39%.

X

Moneycontrol and ICICI ones take most of the e-commerce related activities (book tickets, online bill payments, online stock trading, net banking, etc) almost equally between them, and significantly more than the financial info users of the three generic websites.

X

Other than Rediff ones, online financial info users of the other 4 websites participate in ‘blogs’ almost equally. At 51% proportionately more Yahoo using online financial info users are members of online communities. Rediff ones are the least at 38%.

X

X

business and financial news online as a distant second for this online undertake business and professional Moneycontrol ones follow as a close

Moneycontrol ones are the relatively more demanding net users as they complain relatively the most about unsolicited ads/pop-ups, spam, junk mails and virus/spyware.

24

Online Financial News & Info

X

Moneycontrol ones have participated in online contests relatively the most at 57%. Moneycontrol ones have also responded relatively the most to the various online marketing stimuli like banner ads, sponsored search ads and e-mailers.

X

Moneycontrol ones have also bought online relatively the most at 63%. Google ones have bought online relatively the least at 40%.

X

The online financial info users of the 3 generic websites, Google, Yahoo and Rediff recall their own respective websites as the most top of mind online brand of all. However, both Moneycontrol and ICICI ones recall Google more top of mind than any other online brand. It is the same pattern of website preferences when it comes to the actual usage of websites at the overall level.

X

Yahoo stands out as the most preferred emailing websites among the online financial info users of 4 websites except Rediff (Rediff financial info users prefer Rediff the most for emailing as well).

X

Yahoo, Google and Rediff financial info users show strong brand loyalty for their own respective websites and prefer to use them the most for a number of online activities.

X

Moneycontrol and ICICI ones are the relatively ‘lighter’ users of TV. While newspaper usage is almost similar among the financial info users of all the 5 websites, Yahoo ones are the relatively ‘heavier’ users of radio.

X

Among TV channels, ICICI, Yahoo and Rediff financial info users watch Star Plus the most. While Google ones watch Discovery relatively the most, Moneycontrol ones watch CNBC the most.

X

The Times of India dominates the newspaper reading preferences of online financial info users of all the 5 websites. However, Google and ICICI ones also read The Hindu fairly highly.

X

India Today remains the most read magazine and Radio Mirchi the most listened to radio channel among the online financial info users of all the 5 websites.

X

While Sony stands out as the most top of mind brand of all among the Moneycontrol financial info users, Google , Yahoo and Rediff financial info users recall Nokia somewhat more. ICICI ones recall Nokia, Tata and Colgate relatively more and almost equally.

25

India Online 2007

Detailed Findings

26

Online Financial News & Info

Reading the Graphs & Tables Chart: Age group distribution Age 13-18 years Age 25-35 years Age 46-55 years 36% 31%

Current Year 40%

20%

Age 19-24 years Age 36-45 years Above Age 55 years

13%

11%

6% 2%

Current year base

0% All Users

Base: 25,060

Same series color as the current year graph, showing an increase of 5% in the proportion of 13 to 18 years age group

Change from previous year

Change from PY 10% 5%

5%

1%

2%

1%

0% -5% -10%

-5%

-4%

Base: 25,060(CY), 20,268(PY)

Current year base

Previous year base

27

India Online 2007 Abbreviation for Moneycontrol/ CNBC

Table: Preferred websites - emailing Website

Change from previous year figures

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Yahoo

49%

55%

49%

58%

83%

52%

% Change

10%

18%

11%

8%

31%

14%

Gmail

21%

21%

22%

21%

7%

21%

6%

8%

10%

10%

-0.1%

8%

% Change Rediff % Change Hotmail

Fields marked with * means that the field is added this year hence not comparable to last year

Abbreviation for All Finance Users

20%

17%

19%

15%

5%

19%

1%

-3.5%

-4.2%

-3.8%

-19.8%

-1.0%

6%

4%

6%

5%

2%

5%

% Change

-5.5%

-10.8%

-5.6%

1%

-6.4%

-7.3%

Indiatimes

0.8%

0.7%

1%

0.8%

0.5%

1%

% Change

-9.4%

-8.9%

-10.0%

-12.2%

-4.2%

-9.7%

1%

0.8%

1%

1%

0.4%

1%

-3.5%

-1.8%

-1.0%

-1.1%

-2.3%

-2.7%

1%

0.8%

0.5%

0.0%

2%

0.7%

Sify % Change Sancharnet/BSNL*

Current year figures

% Change VSNL % Change AOL*

0.4%

0.4%

0.3%

0.0%

2%

0.5%

-0.5%

-0.9%

-0.6%

-1.5%

1%

-0.5%

0.1%

0.0%

0.1%

0.1%

0.0%

0.1%

0.2%

0.2%

0.0%

0.0%

0.0%

0.1%

% Change Lycos* % Change

Base: 9,404(CY), 6,100(PY)

Current year base

Previous year base

A blank in this row means that this attribute was not included in last year’s survey & therefore no “change over previous year” can be presented

28

Online Financial News & Info

Popularity of the Activity Table 10: Popularity of various internet activities Activity

All Users (Proportion)

All Users (In Millions)

Emailing

95%

24.0

Job Search

73%

18.4

Instant messaging

62%

15.6

Check news

61%

15.4

Music

60%

15.1

Chatting

59%

14.9

Check Sports

57%

14.4

E-greetings

57%

14.4

Online games

54%

13.7

Dating/Friendship

51%

12.9

Mobile contents (ring tones / games, etc.)

50%

12.5

Search work related info

49%

12.3

Matrimonial search

48%

12.0

Educational / Learning material

48%

12.0

Screensavers/wallpapers

46%

11.5

Astrology

46%

11.5

Check financial info

45%

11.4

Search for product information

45%

11.2

Social networking / Communities

44%

11.0

Buy online

43%

10.9

Share pictures

40%

10.0

Check real estate info

37%

9.2

Check hobby related info

32%

7.9

Check business/Financial news

30%

7.6

Net banking

30%

7.6

Check health & lifestyle info

30%

7.6

Movies

29%

7.4

Check cinema content

28%

7.0

Check / read blogs

27%

6.7

Business/professional networking

26%

6.6

Check personal travel related info

26%

6.5

Buy other than travel products

24%

6.1

Look for Seminar/workshops

24%

6.0

Online bill payment

22%

5.6

Check business travel related info

19%

4.7

Adult content

18%

4.6

Online stock trading

13%

3.3

Net telephony

13%

3.2

Comment on blog post

12%

3.0

Local language website usage

12%

2.9

7%

1.7

Have a blog site of own

Base: 25,060

29

India Online 2007

Table 11: Preferred website for financial news/info Website

All Financial Info./News Users

Moneycontrol

13%

Google

13%

Yahoo

12%

ICICI Direct/ICICI Bank

7%

Rediff

6%

Sharekhan

4%

NDTV/NDTVprofit

4%

Indiatimes

4%

Economictimes

3%

Stockmarket

2%

Base: 6,207

30

Online Financial News & Info

Demographic Profile Chart 9: Gender breakup Current Year

M ale

Female

100% 90%

89% 83%

86%

82%

81%

80%

60%

40% 19%

18%

20%

18%

11%

14%

10%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 6,207

Chart 1: Gender breakup Change fro m P Y 10%

8%

8%

6%

5%

5% 3% 1% 0% -1% -3%

-5% -6%

-5%

-8% -10%

-8%

Base: 6,207(CY), 6,281(PY)

31

India Online 2007

Chart 10: Age group distribution Current Year 50%

13-18 yrs

19-24 yrs

25-35 yrs

48% 45%

45%

44% 39%

40% 35% 35% 33%

32% 29%

30%

29%

22% 20% 14%

11%

10%

7% 7% 3%

2%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 6,207

Chart 2: Age group distribution Change fro m P Y 10% 6%

5%

8% 6% 4%

3%

1% 1%

0%

4% 3% 1%

1%

-1% -4%

-10%

-5%

-9%

-9%

-9%

Base: 6,207(CY), 6,281(PY)

32

Online Financial News & Info

Chart 12: City class - by population size Current Year 60%

Up to 1Lakh

1-5 Lakhs

5-10 Lakhs

A bo ve 10 Lakhs

54% 49% 43% 40%

47% 45%

42%

35% 31%

27%

23%

23%

24% 20%

16% 13% 7%

15% 12%

16% 15%

17%

9%

15% 10%

11%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 6,207

33

India Online 2007

Chart 13: City class - by market size Current Year

M etro

Urban upto wns

Emerging To wns

Others

50% 45% 40%

40% 37% 30%

30%

40% 37%

35% 32%

29%

21%

20%

10%

37%

18% 17%

12%

14% 12%

32%

33%

15%

17%

11%

14%

13%

11%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 6,207

Chart 3: City class - by market size Change fro m P Y 30%

25% 22%

20%

18%

11%

10%

8% 0.1%

-0.5%

0% -4%

2%

0.3% -5%

-5%

-10% -12%

-14% -20%

17%

15%

-10% -13%

-12%

-1% -5%

-6% -11%

-21%

-30%

Base: 6,207(CY), 6,281(PY)

34

Online Financial News & Info

Table 12: Top 10 cities Cities

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

11%

12%

9%

11%

11%

12%

-1.8%

-2.2%

-5.8%

-5.0%

-5.8%

-4.0%

16%

9%

9%

17%

12%

11%

% Change

-4.6%

-3.5%

-2.4%

0.5%

-3.4%

-5.4%

Bangalore

6%

7%

7%

5%

6%

7%

% Change

-4.4%

-6.6%

-0.5%

-3.3%

-2.9%

-3.0%

Delhi % Change Mumbai

Hyderabad

6%

8%

5%

5%

5%

6%

% Change

-0.5%

-0.2%

-2.5%

0.8%

-2.0%

-0.2%

Chennai % Change Kolkata % Change Pune % Change Ahmadabad % Change Lucknow % Change

5%

4%

5%

3%

3%

5%

0.9%

-1.6%

-4.1%

-1.3%

-1.7%

-0.6%

4%

2%

3%

3%

2%

3%

-1.9%

-1.9%

-2.8%

-4.4%

-2.9%

-2.3%

4%

2%

2%

2%

3%

3%

0.0%

-1.9%

-1.6%

-1.9%

-2.2%

-1.2%

4%

0.4%

2%

3%

0.6%

2%

0.5%

-1.4%

-0.1%

1%

-0.9%

-1.0%

2%

2%

1%

1%

1%

1%

0.3%

-0.3%

-0.3%

-0.1%

-0.4%

-0.3%

Coimbatore

0.5%

1%

2%

0.0%

0.6%

1%

% Change

-0.4%

-0.8%

0.8%

-0.9%

0.1%

0.0%

Base: 6,207(CY), 6,281(PY)

35

India Online 2007

Chart 14: Region-wise break-ups Current Year

No rth

East

So uth

West

60%

51% 44%

40%

42%

39%

36% 33%

35% 30%

31%

26% 21% 20%

23%

21%

19%

23%

23%

20%

21%

14% 12% 9%

10%

11%

7%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 6,207

Chart 4: Region-wise break-ups Change fro m P Y 20% 15%

5%

12%

8% 3%

0%

3%

9%

6%

6%

4%

4% -0.4%

1% -3%

-3% -7%

-10%

-20%

5%

3%

-5%

-15%

16%

14%

10%

-10% -14%

-7% -12%

-19%

-17%

-25%

Base: 6,207(CY), 6,281(PY)

36

Online Financial News & Info

Table 13: Preferred language of reading Language English % Change Hindi

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

53%

43%

37%

47%

39%

45%

-13.2%

-27.2%

-19.2%

-7.8%

-8.1%

-14.3%

18%

15%

16%

17%

18%

16%

% Change

6%

6%

-2.7%

-12.0%

-1.9%

-1.4%

Telugu

4%

11%

5%

7%

7%

7%

% Change

3%

10%

-1.3%

6%

3%

4%

Tamil

4%

7%

8%

2%

6%

6%

% Change

2%

5%

4%

-1.0%

5%

3%

Marathi

5%

3%

5%

6%

8%

5%

% Change

2%

-0.1%

-0.9%

2%

3%

0.7%

Kannada

4%

4%

6%

2%

3%

4%

% Change

3%

-0.4%

4%

0.6%

-6.1%

1%

Malayalam

0.9%

5%

7%

4%

3%

4%

% Change

-2.6%

-2.8%

4%

4%

-1.2%

0.2%

Gujarati

6%

1%

3%

9%

2%

4%

% Change

3%

0.5%

3%

8%

0.7%

2%

Bengali

2%

2%

4%

3%

3%

3%

% Change

0.8%

0.5%

2%

0.1%

1%

1%

Oriya

0.6%

4%

2%

0.8%

4%

2%

% Change

0.4%

4%

2%

-0.4%

2%

0.8%

Base: 6,207(CY), 6,281(PY)

37

India Online 2007

Socio-Economic Profile Chart 15: Socio economic classification Current Year 40%

SEC A

SEC B

SEC C

39%

SEC D

36%

35%

35%

34%

SEC E

32%

32%

30%

30% 27%

23%

20%

20%

29%

26%

22%

22%

21%

20%

19% 17%

14%

12%

11%

10%

9%

7%

8%

6%

5%

5%

3%

2% 0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 6,207

Chart 5: Socio economic classification Change fro m P Y 15%

13%

10% 5%

4% 1% 1%

0% -3% -5% -10%

6%

6%

6%

3%

3%

1%

2%

0.4% -0.3%

-1%

-2%

6% 4%

3%

-3%

-4% -6% -7%

-6%

1% -3%

-0.2%

-4%

-8%

-11%

-15%

Base: 6,207(CY), 6,281(PY)

38

Online Financial News & Info

Chart 16: Highest educational qualification Current Year

Co llege but no t Graduate

50%

Graduate & abo ve - general stream

Graduate & abo ve - pro fessio nal stream 46%

40%

41%

42%

41% 40%

38% 35%

34% 30%

30%

27%

27%

26%

24%

20%

19%

21%

19%

18%

13% 10%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 6,207

Chart 6: Highest educational qualification Change fro m P Y 15%

14%

10%

7% 7%

5%

4% 4%

2%

2% 5%

6%

4%

3% 1%

0% -5%

-2%

-3%

-3%

-1%

-3%

-10% -15%

-13%

Base: 6,207(CY), 6,281(PY)

39

India Online 2007

Chart 17: Occupational break up Current Year 80%

Unemplo yed

Emplo yed

76% 70%

72%

68%

59%

60%

55% 45%

41% 40%

28%

32%

30%

24% 20%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 6,207

Chart 7: Occupational break up Change fro m P Y 15% 10%

9%

5%

8% 5%

4%

0.2%

0% -5% -10%

-4%

-0.5%

-0.2%

-5% -9%

1%

-8%

-15%

Base: 6,207(CY), 6,281(PY)

40

Online Financial News & Info

Chart 18: Function / field of occupation Current Year 60%

IT/SW

M A RCOM

Finance

Others 57%

52%

51%

50%

48%

46% 40%

26% 20%

18% 20% 16%

24% 18%

24%

20% 17%

18% 14%

14% 11%

12%

10%

19% 12%

5% 0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 4,141

41

India Online 2007

Chart 19: Head of the household Current Year 60%

Head o f the ho useho ld

57%

59%

57%

No t head o f the ho useho ld 55% 51%

43%

43%

51% 49%

49%

46% 41%

40%

20%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 6,207

Chart 8: Head of the household Change fro m P Y 30% 20%

26% 23%

23%

21%

16% 14%

10% 0% -10% -14% -20%

-16% -23%

-30%

-26%

-23%

-21%

Base: 6,207(CY), 6,281(PY)

42

Online Financial News & Info

Economic Profile Chart 20: Monthly family income Current Year 50%

Up to Rs. 10K

10-30K

30-50K

A bo ve 50K

46% 43% 42%

40%

40%

40%

40% 39%

36%

34%

33%

33%

30%

20% 17%

19% 18%

17% 15%

16%

15% 11%

10%

12%

10% 10%

9% 5%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 5,422

Chart 9: Monthly family income Change fro m P Y 15% 10%

11% 8%

8% 7%

5%

3%

3%

0% -5% -10%

-3%

-4%

2%

6% 5%

4%

5% 0.3%

6% 4% 2%

-2% -3%

-12%

-8% -11%

-10%

-15% -20%

-21%

-25% -30%

Base: 5,422(CY), 6,281(PY)

43

India Online 2007

Chart 21: Most expensive vehicle owned by the household Current Year 2 Wheeler

50%

4 Wheeler 43%

40%

40% 41%

Others 45%

44%

43% 39%

38% 31%

30%

30% 26% 21%

20%

10%

10%

11%

10%

7%

6% 5%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 6,207

Chart 10: Most expensive vehicle owned by the household Change fro m P Y 10% 8%

6%

7%

6%

6% 3%

4%

2% 2%

2%

3%

4%

3%

1%

0% -2%

-2%

4%

3%

3%

-1%

0.3% -1%

-4% -6%

-6%

-8%

Base: 6,207(CY), 6,281(PY)

44

Online Financial News & Info

Chart 22: Ownership of credit cards (individually) Current Year

Do n't o wn a credit card

80%

78%

Own a Credit Card

74% 62%

64% 60% 52%

52% 48%

48% 40%

36%

39%

27% 22% 20%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 6,207

Chart 11: Ownership of credit cards (individually) Change fro m P Y 15% 13% 10%

7%

9%

5%

4%

2%

1%

0% -2%

-1% -4%

-5% -7% -10%

-9%

-15%

-13%

Base: 6,207(CY), 6,281(PY)

45

India Online 2007

Table 14: Household asset ownership Asset Color TV % Change Mobile Phone % Change Bank Account*

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

95%

91%

92%

96%

92%

93%

-0.8%

1%

7%

0.4%

4%

2%

95%

87%

88%

91%

89%

90%

1%

4%

-2.2%

-0.1%

9%

3%

91%

73%

81%

89%

82%

84%

84%

65%

77%

83%

72%

77%

3%

-10.0%

9%

0.6%

8%

5%

% Change Fridge % Change Cable TV connection/DTH

80%

67%

72%

79%

71%

74%

-6.7%

-11.0%

-8.6%

-9.7%

-3.1%

-5.6%

Computer/Laptop

82%

61%

70%

77%

64%

71%

% Change

19%

4%

19%

15%

24%

16%

Camera*

72%

59%

69%

76%

65%

68%

77%

50%

61%

70%

62%

64%

-2.9%

0.2%

3%

-1.7%

3%

0.7%

% Change

% Change Life Insurance % Change Landline Phone

74%

53%

66%

67%

59%

64%

% Change

0.9%

-13.5%

1%

-10.5%

3%

-1.6%

Debit Card

73%

48%

54%

70%

58%

61%

% Change

4%

0.3%

5%

5%

16%

7%

68%

52%

59%

65%

54%

59%

-11.1%

-25.9%

-11.7%

-8.5%

-11.2%

-13.4%

69%

50%

58%

63%

55%

59%

4%

-9.8%

2%

-2.6%

5%

0.9%

66%

50%

57%

63%

54%

58%

Home % Change Washing Machine % Change Music System/DVD/MP3* % Change Credit Card

53%

27%

33%

50%

36%

41%

% Change

6%

-4.0%

3%

3%

13%

7%

52%

25%

35%

47%

34%

38%

51%

25%

32%

45%

30%

37%

Fixed Deposits* % Change Medical Insurance/CGHS % Change

5%

-7.7%

2%

4%

6%

2%

Demat Account

60%

12%

18%

54%

18%

30%

% Change

60%

12%

18%

54%

18%

30%

Mutual Funds

52%

13%

17%

45%

21%

29%

-6.8%

-11.8%

-2.7%

-9.5%

2%

-5.7%

54%

13%

15%

46%

17%

27%

33%

22%

23%

30%

21%

27%

3%

2%

-3.5%

5%

6%

4%

% Change Share of Companies* % Change Air Conditioner % Change

46

Online Financial News & Info

Asset

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Microwave

34%

18%

25%

31%

21%

27%

% Change

5%

2%

4%

5%

5%

5%

23%

18%

24%

23%

19%

22%

12%

9%

15%

13%

7%

13%

8%

6%

8%

11%

6%

7%

-34.1%

-22.5%

-20.5%

-30.1%

-15.1%

-24.5%

Video Camera* % Change IPod* % Change Chit Fund Deposits % Change

Base: 6,207(CY), 6,281(PY)

47

India Online 2007

Chart 23: Current loan liabilities Current Year Ho me Lo an

P erso nal Lo an

Two - wheeler Lo an

60%

48%

46%

44%

44%

42%

43%

40%

26% 21% 20%

17%16%

21%

19% 14%

15%

11%

13%

22% 14%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 6,207

48

Online Financial News & Info

Net Usage Status Chart 24: Years of experience in using internet Current Year

Up to 1year

1-2 years

M o re than 2 years

100%

80%

80%

80% 72% 65%

64%

66%

60%

40%

20%

17% 19%

13%

20%

14%

18% 16%

15% 9%

7%

14%

12%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

3%

2%

Base: 6,207

Chart 12: Years of experience in using internet Change fro m P Y 20% 15% 10% 4% 6%

3%

2%

2%

0%

-1%

-2%-0.2% -10%

-2%

-5%

-2%

-1% -1%

-9% -13%

-20%

Base: 6,207(CY), 6,281(PY)

49

India Online 2007

Chart 25: Place of accessing internet Current Year

Ho me

P lace o f wo rk (o ffice / scho o l / co llege)

Cyber cafe

100%

80%

81%

80%

81%

83%

81%

82%

73% 70% 65%

60% 53%

54%

63% 54%

51%

52%

49%

46%

40%

40%

20%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 6,207

Chart 13: Place of accessing internet Change fro m P Y 30% 25% 20%

19%

15%

0% -5%

19%

10% 10%

10% 5%

25%

24%

21%

20%

19%

10%

10%

6%

11% 4%

3%

1% -6%

-4%

-10%

Base: 6,207(CY), 6,281(PY)

50

Online Financial News & Info

Chart 26: Type of internet connection at home Current Year

Regular Dial Up

80%

B ro adband

Others

73%

71%

69%

65%

65%

68%

60%

40%

20%

18%

17%

14%

12%

10%

11%

16%

12%

18%

15%

10%

7% 0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 3,945

Chart 14: Type of internet connection at home Change fro m P Y 20%

18%

18%

13% 10% 6%

9%

9% 6%

4%

2% 0.1%

0%

-10%

-10% -12%

-10%

-10%

-7%

-7%

-6% -11%

-20%

Base: 3,945(CY), 4,388(PY)

51

India Online 2007

Chart 27: Type of internet connection at office Current Year

Regular Dial Up

B ro adband

Others

80%

65%

67%

65%

65%

64%

65%

60%

40%

20%

20%

17% 11%

4%

15%

12%

8%

6%

5%

4%

6%

10%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 5,118

Chart 15: Type of internet connection at office Change fro m P Y 15% 12% 10%

8%

7%

6%

5%

7% 5%

2% 1%

0% -2% -5% -10%

-8% -9%

-6%

-7% -9% -8%

-4%

-10% -12%

-15%

Base: 5,118(CY), 5,013(PY)

52

Online Financial News & Info

Chart 28: Service provider subscribed to at home Current Year

B SNL/Sancharnet

40%

A irtel/B harti 37%

35%

VSNL / Tata 38%

37%

35%

33% 30%

20% 17%

10%

17%

16%

17%

15%

14%

11%

10%

9%

9%

8%

6%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 3,945

Chart 16: Service provider subscribed to at home Change fro m P Y 10% 7%

7%

1% 0%

5%

5% 5%

5%

5% 1%

0.2%

-0.2%

-1% -3%

-5%

-5%

-4%

-5% -7%

-8%

-10% -15%

-14%

Base: 3,945(CY), 4,454(PY)

53

India Online 2007

Chart 29: Service provider subscribed to at office Current Year B SNL/Sancharnet

40%

A irtel/B harti

VSNL / Tata

30%

30%

29%

29%

27%

24% 23% 20%

20%

19%

17% 14%

15%

16%

17%

14%

12%

12% 10%

10%

9%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 5,118

Chart 17: Service provider subscribed to at office Change fro m P Y 15% 12% 10%

12% 6%

4%

5%

5% 3%

3%

5%

4% 2%

0% -3%

-3%

-5%

-4%

-7%

-9%

-10%

-9%

-7%

-15% -17% -20%

Base: 5,118(CY), 5,026(PY)

54

Online Financial News & Info

Net Usage Dynamics Chart 30: Frequency of accessing internet from home Current Year A t least o nce daily

Weekly, but no t daily

Less than o nce a week

100% 88%

85%

87%

86%

85%

82%

80%

60%

40%

20%

18% 12% 3%

0%

1%

M o neyco ntro l

13%

11%

11%

2%

1%

Go o gle

Yaho o

12% 2%

ICICI

2%

Rediff

A FU

Base: 3,817

Chart 18: Frequency of accessing internet from home Change fro m P Y 15% 12% 10% 6%

5%

5% 2%

4%

1%

-2% -2% -3%

1%

1%

0.0%

0% -5%

3%

-0.3%

-4%

-5%

-6%

-10% -15%

-13%

Base: 3,817(CY), 4,458(PY)

55

India Online 2007

Chart 31: Frequency of accessing internet from office Current Year A t least o nce daily

Weekly, but no t daily

Less than o nce a week

100% 92%

88%

89%

88%

87%

85%

80%

60%

40%

20% 10%

7% 1%

0%

M o neyco ntro l

4%

1% Go o gle

12%

11%

9%

1%

Yaho o

9% 2%

ICICI

Rediff

2% A FU

Base: 4,678

Chart 19: Frequency of accessing internet from office Change fro m P Y 3%

3% 2%

2%

2%

2%

2%

1%

1%

1%

1%

0.4% 0%

1%

0.3%

0.1%

-1% -1% -2%

-2%

-3%

-2%

-3% -3%

-3%

-4%

Base: 4,678(CY), 4,938(PY)

56

Online Financial News & Info

Chart 32: Time of the day accessing internet from home Current Year

Midnight to 9.00 AM

9.00 AM-6.00 PM

6.00 PM - 12.00 Midnight

58%

60%

50%

52%

49%

54%

52%

40%

22%

21%

9% 11%

20%

17%

20% 10%

16% 9%

11%

8%

5% 0% Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Base: 3,762

Chart 20: Time of the day accessing internet from home Change from PY 5% 2%

2%

2%

4% 1%

0% -1% -2% -5%

-4% -4%

-6%

-10%

-1%

-1%

-2% -5%

-6%

-7% -9% -12%

-15%

Base: 3,762(CY), 4,379(PY)

57

India Online 2007

Chart 33: Time of the day accessing internet from office Current Year

M idnight to 9.00 A M

9.00 A M -6.00 P M

6.00 P M - 12.00 M idnight

60% 56% 54% 49%

52%

52%

49%

40%

20%

17% 13%

11%

11%

8%

8%

5% 4% 0%

4%

M o neyco ntro l

Go o gle

3%

3%

2% Yaho o

ICICI

Rediff

A FU

Base: 4,687

Chart 21: Time of the day accessing internet from office Change fro m P Y 15% 11%

10% 6% 5% 0%

1%

1% -1%

-5% -10% -15%

4%

2%

-3%

-2%

-3%

-5% -8%

-10%

-1%

-0.5% -4%

-10%

-15%

-20%

Base: 4,687(CY), 4,927(PY)

58

Online Financial News & Info

Chart 34: Duration of PC usage from home Current Year

Light users

80%

M edium users

Heavy users

70% 64%

63%

64%

63%

60% 52%

40%

25% 23% 20%

19%

23%

11%

22%

19%

24%

17%

13%

15%

13%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 4,058

Chart 22: Duration of PC usage from home Change fro m P Y 10%

10%

5%

4% 2%

1%

3%

2% 1% 1%

-0.2%

0%

-1% -2%

2%

2%

-2%

-2%

-3% -5% -7% -10%

-10%

Base: 4,058(CY), 4,902(PY)

59

India Online 2007

Chart 35: Duration of internet usage from home Current Year Light users

50%

M edium users

Heavy users

46% 43% 40%

40% 36%

34%

34%

32%

39%

36%

36%

34%

33% 30%

30% 27%

28%

27% 23%

23% 20%

10%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 3,793

Chart 23: Duration of internet usage from home Change fro m P Y 20% 15% 12% 10% 5%

9% 5%

7%

5% 3%

3%

0%

8%

-2% -2%

-3%

-5% -10%

6%

4%

-4% -10%

-12%

-15%

-15%

-15%

-20%

Base: 3,793(CY), 4,347(PY)

60

Online Financial News & Info

Chart 36: Duration of PC usage from office Current Year

Light users

M edium users

Heavy users

60% 56%

56% 52%

52%

50%

45% 40% 34% 29% 25%

23%

23%

22%

20%

27%

25% 21%

18%

21%

22%

Rediff

A FU

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Base: 4,826

Chart 24: Duration of PC usage from office Change fro m P Y 6% 5% 4%

5% 3%

3% 3% 2%

2% 1%

1.3%

1% 0.0%

0.2%

0%

-1% -2% -4%

-2% -2% -3% -4%

-6%

-6%

-7%

-8%

Base: 4,826(CY), 5,123(PY)

61

India Online 2007

Chart 37: Duration of internet usage from office Current Year

Light users

M edium users

50%

40%

38%

37%

40%

39%

37%

36%

34% 30%

Heavy users 49%

37% 33%

31% 30%

28%

27%

26%

26% 26%

26%

20%

10%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 4,593

Chart 25: Duration of internet usage from office Change fro m P Y 15% 10%

10% 5%

6%

6%

4% 2%

3%

2%

1% 2%

3%

0.1%

0% -3% -5% -6% -10%

-2% -4% -6% -8% -10%

-15%

Base: 4,593(CY), 4,840(PY)

62

Online Financial News & Info

Chart 38: Time spent by internet users on watching TV Current Year

Light users

M edium users

Heavy users

50% 47%

46%

44% 44%

45%

40%

45% 43% 43%

42%

41%

40%

41%

30%

20% 14%

14%

12%

14%

13%

11%

10%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 5,556

Chart 26: Time spent by internet users on watching TV Change fro m P Y 15%

10%

10%

5%

5%

5%

4% 3% 1%

1% 0%

2% 0.4%

-1%

-5%

-1%

-2%

-3%

-4% -6%

-4%

-4%

-7% -10%

Base: 5,556(CY), 5,861(PY)

63

India Online 2007

Chart 39: Time spent by internet users on reading newspaper Current Year

Light users

M edium users

50%

48% 46%

40%

Heavy users

44% 43%

41%

45% 43%

44% 41%

41%

43%

42%

30%

20% 15%

13%

13%

14%

13%

11%

10%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 5,686

Chart 27: Time spent by internet users on reading newspaper Change fro m P Y 40% 31%

30% 20%

13%

13%

10%

29%

27%

23%

29% 12%

10%

12%

27% 12%

0% -10% -20% -30% -40% -50%

-36% -44%

-39%

-39%

-40%

-40%

Base: 5,686(CY), 5,999(PY)

64

Online Financial News & Info

Chart 40: Time spent by internet users on listening to radio Current Year

Light users

M edium users 80%

80% 76%

Heavy users

74%

72% 69%

67% 60%

40%

20%

22%

19%

16%

15%

15% 8%

7%

19%

18%

9%

9%

6%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 3,864

Chart 28: Time spent by internet users on listening to radio Change fro m P Y 15% 11%

11%

10% 5%

3% 2%

-5%

2% -0.2%

2%

0%

-1% -1% -5%

-2%

1%

1%

-2%

-4%

-5% -7%

-6%

-10%

Base: 3,864(CY), 4,003(PY)

65

India Online 2007

Preferred Net Activities Table 15: Popularity of various internet activities Activity

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Check financial info

100%

100%

100%

100%

100%

100%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Emailing

98%

92%

94%

94%

96%

96%

% Change

4%

-3.6%

2%

-2.6%

-0.1%

0.2%

Check news

81%

97%

95%

80%

94%

90%

% Change

15%

47%

40%

32%

29%

30%

Job Search

78%

98%

96%

83%

92%

89%

% Change

24%

33%

41%

22%

41%

33%

Instant messaging

73%

96%

94%

76%

90%

85%

% Change

30%

47%

52%

34%

54%

43%

Check Sports

72%

94%

93%

74%

92%

84%

% Change

32%

50%

55%

33%

50%

43%

Music

65%

95%

95%

68%

86%

81%

% Change

14%

30%

38%

12%

32%

25%

Online games

63%

93%

94%

67%

85%

79%

% Change

31%

45%

46%

25%

45%

39%

Mobile contents (ring tones / games, etc.)*

57%

95%

93%

68%

86%

78%

Matrimonial search

55%

92%

91%

65%

85%

77%

% Change

37%

69%

65%

45%

66%

59%

Dating/Friendship

55%

93%

90%

69%

87%

77%

% Change

31%

58%

56%

35%

57%

47%

Educational / Learning material

56%

93%

90%

61%

84%

75%

-7.7%

24%

42%

3%

30%

16%

Astrology

55%

92%

89%

58%

84%

75%

% Change

22%

60%

48%

20%

43%

37%

Social networking / Communities*

58%

91%

90%

60%

82%

74%

Check real estate info

54%

92%

86%

57%

79%

71%

% Change

34%

74%

75%

36%

62%

54%

E-greetings

62%

62%

64%

58%

62%

63%

-3.2%

-11.6%

6%

-6.1%

6%

0.8%

% Change

% Change

% Change

% Change

66

Online Financial News & Info

Activity

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Chatting

59%

70%

67%

56%

54%

62%

7%

14%

11%

2%

5%

9%

% Change Search work related info

58%

50%

56%

57%

52%

56%

% Change

-7.9%

-14.0%

11%

-5.8%

5%

-1.2%

Buy online

57%

43%

46%

60%

48%

53%

% Change

17%

14%

7%

5%

13%

13%

Search for product information

58%

42%

42%

50%

50%

50%

% Change

10%

-11.1%

5%

1%

9%

5%

Screensavers/wallpapers

42%

48%

59%

41%

50%

48%

% Change

0.6%

-6.7%

4%

-13.5%

-2.9%

-3.3%

Check business/Financial news* % Change

69%

26%

33%

50%

42%

46%

Share pictures

42%

43%

52%

40%

37%

45%

% Change

-0.8%

5%

17%

-2.0%

11%

9%

Net banking

54%

28%

33%

54%

32%

41%

% Change

13%

8%

11%

-6.7%

7%

7%

Check health & lifestyle info

39%

27%

37%

37%

38%

36%

5%

-20.2%

-8.0%

4%

-3.4%

-3.1%

Check hobby related info

37%

31%

39%

33%

34%

36%

% Change

22%

18%

25%

20%

24%

23%

Business/professional networking

39%

30%

30%

42%

30%

35%

9%

14%

9%

18%

15%

13%

36%

34%

34%

36%

31%

34%

26%

35%

40%

30%

30%

34%

Check personal travel related info

39%

22%

26%

33%

30%

32%

% Change

10%

-4.4%

5%

6%

13%

8%

Check cinema content

28%

29%

33%

23%

29%

31%

5%

-3.4%

4%

-0.3%

-1.5%

3%

38%

22%

25%

38%

27%

31%

8%

9%

6%

4%

8%

9%

43%

18%

20%

35%

27%

31%

28%

28%

32%

31%

29%

29%

5%

-5.2%

6%

12%

7%

4%

29%

16%

23%

23%

27%

25%

48%

11%

16%

47%

14%

25%

4%

-5.6%

4%

-3.5%

4%

-2.1%

% Change

% Change Check / read blogs* % Change Movies* % Change

% Change Online bill payment % Change Buy other than travel products* % Change Look for Seminar/workshops % Change Check business travel related info* % Change Online stock trading % Change

67

India Online 2007

Activity Adult content % Change Net telephony % Change Comment on blog post*

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

20%

20%

27%

23%

21%

22%

3%

11%

14%

3%

3%

8%

17%

17%

16%

19%

17%

18%

5%

3%

3%

-0.7%

3%

4%

18%

17%

16%

18%

13%

17%

14%

17%

17%

14%

13%

16%

-30.3%

-37.2%

-45.6%

-47.3%

-48.5%

-41.7%

10%

12%

8%

8%

6%

9%

% Change Local language website usage % Change Have a blog site of own* % Change

Base: 6,207(CY), 6,281(PY)

68

Online Financial News & Info

Chart 41: Professional activities Current Year

Jo b Search

100%

98%

96%

Emailing - wo rk related 96%

83%

87% 85% 80%

78%

Instant messaging

94% 92%

83%

84%

89% 90%

89%87% 85%

76%

73%

60% `

40%

20%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 6,207

Chart 29: Professional activities Change fro m P Y 60%

54% 52% 47%

40%

30%

41%

33%

34%

24%

22%

20%

0%

43%

41%

33%

-1%

-4% -8%

-4%

-3%

-11%

-20%

Base: 6,207(CY), 6,281(PY)

69

India Online 2007

Chart 42: Personal activities Current Year

Emailing - perso nal

100% 94%

Check Spo rts 94%

95% 93% 90%

89%

87% 80%

Check news

94% 97%

81%

92%

90%

90% 90%

84%

80%74%

72% 60%

40%

20%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 6,207

Chart 30: Personal activities Change fro m P Y 60% 50% 47% 40%

55% 50%

32% 20%

0%

43%

40% 32%

33%

29%

30%

15% 1%

-1% -6%

2% -2%

-1%

-20%

Base: 6,207(CY), 6,281(PY)

70

Online Financial News & Info

Chart 43: Downloading activities Current Year M usic

Online games

100%

93% 95%

95%

M o bile co ntents (ring to nes/games)

94% 95% 93% 86%

85% 86%

79%

81%

80% 65%

63%

60%

78%

67% 68% 68% 57%

40%

20%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 6,207

Chart 31: Downloading activities Change fro m P Y 80% 61% 60%

60% 48% 46%

45% 40%

31% 31%

39%

38% 30%

20% 14%

45%

45%

25%

32%

32%

25%

12%

0%

Base: 6,207(CY), 6,281(PY)

71

India Online 2007

Chart 44: E-commerce related activities Current Year 100%

Check financial info 100%

100%

Check real estate info 100%

100%

E-greetings 100%

100%

92% 86% 80%

79% 71% 62%

60%

64%

62%

62%

57% 58%

63%

54% 40%

20%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 6,207

Chart 32: E-commerce related activities Change fro m P Y 80%

77% 74%

80%

75%

62%

60%

54%

67% 54%

47% 40%

36%

34%

20% 6%

6%

0% -3% -20%

1%

-6% -12%

Base: 6,207(CY), 6,280(PY)

72

Online Financial News & Info

Chart 45: Online shopping Current Year 80%

B uyers

No n-B uyers

63%

58%

60%

60%

57% 54%

53%

46% 40% 40%

47%

43%

42%

37%

20%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 6,207

Chart 33: Online shopping Change fro m P Y 20% 16% 14% 10%

14%

12%

11%

3% 0% -3% -10%

-11% -14%

-12% -20%

-14%

-16%

Base: 6,207(CY), 6,281(PY)

73

India Online 2007

Chart 46: Response to online marketing stimulus Current Year

Clicked a banner ad

P articipated in an o nline co ntest

Clicked a spo nso red search ad

60% 56% 57% 51%

49% 49%

49%

50%

43% 41%

40%

51% 48%

44%

48% 42%

40% 38%

37% 33%

20%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 5,088

Chart 34: Response to online marketing stimulus Change fro m P Y 30% 24% 20% 15% 10%

9%

6%

10%

11%

9%

12%

7% 2%

0%

-1% -5%

-10% -20%

-14%

-14%

-6% -12%

-10%

-21% -30%

Base: 5,088(CY), 5,814(PY)

74

Online Financial News & Info

Chart 47: Blogging activities Current Year 80%

Check/read blo gs

Co mment o n blo g po st

Have a blo g site o f o wn

No ne o f the abo ve

66%

63%

61%

60%

62%

61%

61%

40% 36%

20%

34%

18% 10%

36%

34%

17%

34% 31%

16%

12% 8%

18%

13%

8%

17% 9%

6%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 6,207

75

India Online 2007

Chart 48: Member of an online community Current Year

No t a member o f any o nline co mmunity

M ember o f an o nline co mmunity

80%

62%

60% 52%

54%

52% 48%

48%

54%

51% 49%

46%

46%

40%

38%

20%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 6,207

76

Online Financial News & Info

Table 16: Membership by type of online community Membership

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Not a member of any online

52%

52%

49%

54%

62%

54%

Alumni & Schools

12%

6%

6%

8%

4%

7%

7%

9%

9%

6%

7%

7%

Computers & Internet Romance & Relationships

3%

4%

5%

8%

4%

5%

10%

3%

3%

4%

2%

4%

Music

1%

4%

5%

2%

2%

3%

Games

3%

2%

3%

2%

1%

3%

Schools & Education

2%

4%

2%

1%

2%

2%

Individuals

2%

2%

2%

7%

1%

2%

Arts & Entertainment

2%

2%

2%

2%

3%

2%

Business / Professional community

Base: 6,207

77

India Online 2007

Table 17: Most used local language websites (other than English) Language

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Hindi

22%

16%

17%

24%

22%

20%

Tamil

21%

12%

20%

4%

9%

16%

Telugu

18%

25%

8%

24%

11%

14%

Malayalam

7%

18%

10%

0.8%

13%

13%

12%

6%

8%

18%

20%

11%

Kannada

4%

16%

9%

11%

5%

9%

Bengali

8%

0.6%

6%

6%

5%

6%

Gujarati

5%

0.0%

8%

8%

2%

4%

Konkani

0.0%

0.0%

8%

0.0%

0.0%

1%

Urdu

0.0%

2%

0.0%

2%

1%

0.7%

Marathi

Base: 823

78

Online Financial News & Info

Table 18: Online activities desired in other languages Activity

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Email

56%

69%

70%

63%

68%

66%

Chatting

39%

59%

52%

45%

45%

49%

Entertainment

41%

50%

51%

46%

51%

49%

Online news

40%

37%

38%

40%

38%

39%

Search information

35%

38%

37%

38%

37%

37%

Online learning / education

31%

39%

34%

39%

34%

35%

Astrology

26%

25%

28%

27%

30%

28%

Online shopping

21%

23%

18%

25%

23%

23%

Travel related information

20%

18%

23%

21%

21%

21%

Matrimony

15%

15%

19%

17%

18%

18%

Blog

17%

13%

12%

15%

14%

15%

Not Interested

24%

14%

17%

18%

19%

18%

Base: 6,207

79

India Online 2007

Chart 49: Problems faced while surfing the internet Current Year

Slo w website o pening

Virus / spyware

Spam / junk mails

80%

65% 60%

59%

61%

55%

62%

60%

61%

55% 50%

48%

53% 55%

62% 54% 48%

53% 49%

43% 40%

20%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 6,207

80

Online Financial News & Info

Table 19: Preferred websites - emailing Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Yahoo

47%

55%

71%

52%

29%

52%

% Change

28%

1%

9%

16%

8%

16%

Gmail

23%

26%

14%

23%

14%

21%

% Change Rediff % Change Hotmail % Change

2%

11%

7%

7%

9%

7%

20%

11%

8%

18%

52%

18%

-4.6%

-3.6%

-6.3%

-3.2%

-4.8%

-4.8%

6%

6%

4%

5%

3%

6%

-12.2%

-0.1%

-2.9%

-8.3%

2%

-5.8%

Sify

1%

0.3%

1%

0.7%

0.2%

1%

% Change

-2.0%

-1.7%

-3.9%

-1.9%

-4.7%

-2.8%

Indiatimes

1%

0.1%

0.2%

0.9%

0.1%

0.9%

% Change

-8.7%

-5.4%

-4.3%

-8.4%

-6.2%

-9.7%

0.9%

0.1%

3%

0.1%

0.4%

0.9%

0.4%

0.6%

0.3%

0.6%

0.4%

0.4%

-1.5%

0.2%

-0.4%

0.0%

-2.8%

-0.7%

0.2%

0.1%

0.0%

0.0%

0.2%

0.2%

0.0%

0.1%

0.0%

0.0%

0.1%

0.1%

Sancharnet/BSNL* % Change VSNL % Change Lycos* % Change AOL* % Change

Base: 6,207(CY), 6,281(PY)

81

India Online 2007

Chart 50: Multiple user shares of email websites Current Year

Yaho o

Gmail

Rediff

96%

100% 91%

89%

91%

89%

90%

80%

80% 67%

68%

68%

63%

60%

56%

60%

63%

57%

61%

58%

51% 40%

20%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 6,207

Chart 35: Multiple user shares of email websites Change fro m P Y 35%

33%

31%

30% 25% 20%

23%

21%

22% 18%

15% 11% 11%

10% 5% 0%

0.1%

2%

3%

-5%

2%

-0.3%

3%

3%

5%

-1% -5%

-10%

Base: 6,207(CY), 6,281(PY)

82

Online Financial News & Info

Chart 51: Number of email accounts and average per capita email ids Current Year

One

Two

Three

40%

31%

30% 25%

27%

27%

26%

25% 24%

20%

25% 25%

24%

23%

19% 16% 13%

10%

12%

13%

12%

10%

0% M o neyco ntro l

Go o gle

Yaho o

ICICI

Rediff

A FU

Base: 6,207

Chart 36: Number of email accounts and average per capita email ids Change fro m P Y 10% 5% 0%

1%

8% 2%

2%

3% 1% 1%

-1%

2%

0.1%

-1%

-5%

2% -3%

-4%

-6% -10% -15%

-13%

-14%

-20% -25%

-26%

-30%

Base: 6,207(CY), 6,281(PY)

83

India Online 2007

Most Used Websites Table 20: Top of mind unaided recall - all websites Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Google

38%

51%

22%

26%

19%

31%

% Change

18%

4%

11%

4%

3%

7%

Yahoo

27%

24%

49%

23%

17%

28%

% Change Rediff % Change Gmail*

6%

6%

-19.5%

-13.2%

-7.0%

-3.9%

12%

5%

6%

10%

43%

12%

-2.1%

-5.3%

1%

-1.3%

-5.0%

-3.1%

3%

3%

2%

10%

5%

3%

% Change Orkut

2%

3%

5%

0.8%

4%

3%

% Change

2%

0.0%

5%

0.5%

4%

3%

Hotmail

1%

3%

1%

2%

0.7%

2%

% Change

-12.3%

-1.5%

-0.2%

-1.8%

-1.9%

-3.1%

Indiatimes

1%

0.1%

0.5%

1%

2%

1%

% Change

-5.3%

-3.1%

-1.6%

-11.9%

-0.3%

-5.5%

4%

0.0%

0.0%

0.6%

0.0%

0.9%

% Change

-5.1%

-0.5%

0.0%

0.0%

0.0%

-0.5%

Funmaza*

0.0%

0.6%

0.0%

0.0%

0.0%

0.8%

0.0%

1%

0.3%

0.0%

0.1%

0.6%

-0.4%

1%

0.1%

-0.5%

-0.7%

0.0%

Moneycontrol

% Change Sify % Change

Base: 6,072(CY), 6,269(PY)

84

Online Financial News & Info

Table 21: Most used website - all websites Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Google

35%

51%

22%

30%

19%

31%

Yahoo

19%

22%

50%

23%

18%

26%

Rediff

10%

4%

6%

11%

45%

12%

Orkut

3%

6%

6%

8%

4%

5%

Gmail

4%

4%

2%

3%

5%

4%

0.8%

3%

1%

0.5%

0.3%

2%

Indiatimes

2%

0.0%

0.2%

2%

0.3%

1%

Moneycontrol

7%

0.0%

0.0%

0.7%

0.0%

1%

3%

0.0%

0.1%

0.9%

0.0%

0.8%

0.2%

0.9%

0.0%

0.1%

0.0%

0.7%

Hotmail

Wikipedia Sify

Base: 6,169

85

India Online 2007

Table 22: Info search (English) Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Google

84%

89%

41%

78%

53%

71%

Yahoo

6%

3%

52%

6%

8%

12%

English

1%

0.1%

1%

6%

0.2%

3%

Rediff

1%

0.6%

1%

1%

35%

3%

0.4%

3%

0.7%

0.5%

0.3%

1%

Wikipedia

2%

1%

2%

2%

0.6%

1%

Indiatimes

0.2%

0.0%

0.0%

1%

0.8%

0.7%

Dictionary

2%

0.1%

0.0%

0.9%

0.0%

0.6%

BBC

0.0%

0.0%

0.0%

0.0%

0.1%

0.6%

Sify

0.0%

0.0%

0.0%

0.0%

0.1%

0.6%

MSN

Base: 5,123

86

Online Financial News & Info

Table 23: Info search (local language) Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Google

68%

89%

79%

75%

84%

73%

Manoramaonline

0.6%

1%

5%

0.1%

0.6%

2%

Kerala

1%

0.9%

0.0%

1%

0.5%

2%

Guruji

3%

3%

0.0%

0.3%

2%

2%

Webduniya

2%

0.2%

0.2%

4%

1%

1%

Khoj

0.2%

0.0%

1%

0.4%

3%

1%

MSN

0.0%

3%

0.7%

0.0%

0.2%

1%

2%

0.5%

0.0%

2%

2%

0.9%

1%

0.0%

1%

0.9%

0.5%

0.8%

0.1%

0.0%

0.0%

1%

0.0%

0.5%

Eenadu Webulagam Chennaionline

Base: 2,890

87

India Online 2007

Table 24: Job search Website Naukri % Change

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

43%

20%

21%

46%

33%

36%

4%

-30.7%

-29.2%

-11.7%

-1.9%

-13.8%

30%

21%

31%

20%

20%

26%

% Change

9%

-1.5%

18%

6%

2%

8%

Timesjobs

17%

10%

8%

15%

12%

13%

% Change

5%

6%

-1.0%

10%

4%

6%

Monster

Google % Change Yahoo

4%

32%

3%

0.6%

3%

7%

0.6%

29%

0.2%

-0.9%

0.5%

5%

0.6%

2%

20%

0.1%

4%

4%

-0.6%

1%

16%

-2.6%

-12.7%

0.8%

0.1%

0.7%

3%

0.9%

20%

2%

% Change

-1.5%

-5.4%

-0.1%

-3.6%

15%

-1.0%

Indiatimes

0.7%

2%

3%

2%

2%

2%

% Change

-3.0%

-0.3%

2%

0.9%

2%

-0.1%

0.4%

4%

1%

0.1%

0.0%

1%

-1.4%

-1.7%

0.7%

-2.5%

-2.4%

-0.6%

% Change Rediff

Freshersworld % Change Jobsahead

1%

2%

0.8%

3%

0.6%

1%

% Change

-1.4%

-1.0%

-6.6%

-2.6%

-2.5%

-3.1%

0.1%

0.8%

1%

2%

0.6%

1%

-0.3%

0.6%

0.8%

1%

0.3%

0.1%

Jobs % Change

Base: 5,486(CY), 4,658(PY)

88

Online Financial News & Info

Table 25: Booking travel tickets Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

26%

6%

16%

19%

10%

16%

Makemytrip

27%

4%

7%

20%

7%

15%

% Change

21%

-4.1%

-4.8%

11%

-1.8%

6%

3%

69%

3%

3%

6%

13%

-3.5%

52%

0.5%

-7.5%

2%

7%

Yatra* % Change

Google % Change IRCTC % Change Yahoo

16%

4%

5%

23%

8%

12%

-35.2%

-50.6%

-28.2%

-9.8%

-25.7%

-28.2%

2%

3%

57%

2%

7%

10%

0.3%

0.8%

39%

-3.9%

-16.6%

2%

2%

1%

4%

4%

52%

6%

% Change

-2.0%

-2.5%

-3.0%

-5.7%

47%

-1.0%

Indiatimes

3%

2%

1%

4%

4%

3%

% Change

% Change Rediff

-4.3%

-0.7%

-2.8%

-2.1%

2%

-1.6%

Travel

4%

0.8%

0.0%

2%

0.2%

2%

% Change

3%

-0.5%

-1.4%

1%

-1.0%

1%

Travelguru

3%

0.0%

0.2%

6%

0.8%

2%

% Change

3%

0.0%

-0.2%

6%

0.4%

2%

Cleartrip*

3%

0.7%

0.4%

0.3%

0.6%

2%

% Change

Base: 5,106(CY), 3,040(PY)

89

India Online 2007

Table 26: Online shopping (other than travel tickets) Website Ebay % Change Rediff % Change

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

41%

11%

27%

46%

18%

30%

-7.1%

-30.4%

6%

1%

5%

-5.5%

25%

9%

16%

23%

68%

23%

-5.0%

-3.6%

4%

0.8%

-9.9%

-2.9%

Google

5%

61%

1%

0.4%

2%

11%

% Change

4%

29%

0.3%

-0.7%

1%

6%

Yahoo

3%

4%

49%

2%

2%

9%

% Change

-0.8%

0.0%

-5.2%

-1.8%

-1.3%

-1.3%

Indiatimes

13%

2%

2%

4%

2%

7%

% Change

2%

-1.4%

-2.4%

-8.6%

-0.1%

-6.1%

Futurebazaar*

6%

4%

3%

8%

3%

5%

Shopping

0.0%

0.7%

0.0%

4%

0.0%

2%

% Change

-0.3%

-0.6%

-0.2%

3%

-0.3%

0.8%

1%

1%

0.4%

1%

3%

2%

% Change

0.3%

-2.3%

-3.4%

0.2%

2%

0.0%

Indiaplaza

3%

0.0%

0.0%

3%

1%

1%

% Change

2%

0.0%

-0.3%

-5.1%

0.3%

-0.3%

MSN

0.0%

3%

0.0%

0.0%

0.1%

1%

% Change

0.0%

3%

-1.1%

0.0%

-0.1%

0.5%

% Change

Sify

Base: 5,098(CY), 5,054(PY)

90

Online Financial News & Info

Table 27: Online news Website Yahoo % Change

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

5%

10%

60%

8%

11%

14%

2%

4%

12%

5%

6%

4%

15%

4%

3%

13%

6%

12%

-7.8%

-1.0%

-0.1%

-0.2%

-4.3%

-0.5%

16%

3%

5%

9%

54%

11%

% Change

7%

-1.6%

1%

-1.0%

-6.9%

-1.6%

Google

6%

57%

5%

2%

3%

10%

% Change

4%

22%

-2.8%

-0.3%

0.6%

4%

NDTV % Change Rediff

Indiatimes

7%

2%

3%

8%

6%

6%

% Change

-8.9%

-27.9%

-6.3%

-4.4%

-0.2%

-10.8%

5%

2%

2%

9%

1%

5%

Aajtak % Change

0.7%

-0.4%

-2.0%

3%

-0.4%

2%

BBC

3%

1%

3%

11%

3%

4%

% Change

1%

-0.2%

1%

8%

3%

3%

Timesofindia

3%

1%

1%

4%

2%

3%

-3.3%

-0.7%

1%

-4.5%

0.0%

-1.7%

CNN

4%

0.9%

1%

3%

3%

3%

% Change

3%

0.8%

0.3%

2%

2%

2%

0.1%

4%

7%

2%

1%

3%

-13.5%

0.9%

4%

-3.3%

0.2%

-3.4%

% Change

MSN % Change

Base: 5,441(CY), 5,793(PY)

91

India Online 2007

Table 28: Online share trading Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

ICICI Direct

37%

17%

26%

73%

42%

35%

Sherkhan

22%

20%

20%

10%

30%

22%

Indiabulls

12%

0.0%

3%

2%

2%

7%

Kotaksecurities

6%

0.9%

1%

1%

0.8%

4%

Religare

1%

13%

2%

2%

0.0%

4%

5Paisa

3%

0.0%

13%

2%

1%

3%

BSE

1%

2%

0.3%

6%

9%

3%

Geojit

4%

0.0%

0.0%

0.7%

0.0%

3%

NSE

1%

3%

0.5%

0.1%

0.0%

2%

hdfcsec

2%

1%

0.0%

0.6%

11%

2%

Base: 1,271

92

Online Financial News & Info

Table 29: Real estate info Website Google Yahoo Magicbricks Realestates 99acres Rediff Indiaproperty Property Indiatimes Sify

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

5%

81%

8%

8%

11%

19%

3%

4%

69%

8%

13%

15%

32%

3%

4%

13%

4%

12%

5%

2%

3%

15%

4%

10%

16%

3%

3%

15%

2%

10%

3%

2%

5%

4%

54%

7%

11%

0.5%

2%

5%

3%

5%

9%

0.5%

0.4%

9%

0.4%

3%

1%

0.0%

0.8%

2%

1%

3%

0.0%

0.0%

0.0%

0.7%

3%

1%

Base: 4,367

93

India Online 2007

Table 30: Matrimonial search Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Bharatmatrimony

38%

14%

13%

32%

32%

25%

% Change

37%

14%

13%

32%

30%

25%

Shaadi

39%

16%

19%

35%

15%

28%

% Change

23%

-11.2%

-36.7%

-2.9%

-17.4%

-0.8%

1%

43%

1%

1%

0.8%

8%

0.2%

43%

1%

1%

0.8%

7%

Jeevansaathi

5%

6%

4%

3%

2%

5%

% Change

5%

6%

3%

2%

2%

3%

Google % Change

Yahoo % Change

0.1%

3%

40%

3%

3%

7%

-0.7%

2%

34%

2%

-14.0%

3%

2%

4%

3%

3%

5%

5%

0.4%

1%

2%

3%

36%

4%

-2.6%

-5.0%

-1.0%

0.0%

24%

0.3%

5%

2%

4%

4%

0.7%

3%

4%

0.2%

2%

2%

0.9%

3%

Matrimony* % Change Rediff % Change Tamilmatrimony* % Change Simplymarry* % Change Matrimonial

0.1%

2%

4%

0.9%

0.5%

2%

% Change

-1.2%

-5.5%

2%

-0.9%

-0.7%

-0.7%

Base: 4,723(CY), 3,011(PY)

94

Online Financial News & Info

Table 31: Dating/friendship search Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Orkut

40%

17%

22%

40%

16%

27%

% Change

36%

16%

21%

33%

11%

23%

Yahoo

19%

17%

62%

15%

19%

25%

% Change

-20.3%

-19.9%

23%

-21.1%

-18.8%

-9.2%

Google

7%

49%

0.7%

5%

5%

11%

% Change

6%

30%

-2.1%

4%

-1.4%

7%

Rediff % Change

5%

2%

4%

9%

46%

8%

-17.2%

-5.2%

-5.8%

-1.5%

34%

-2.6%

Fropper

5%

1%

2%

3%

0.9%

3%

-1.2%

-2.6%

-4.2%

-0.3%

-4.5%

-2.4%

0.9%

0.6%

0.0%

5%

3%

3%

% Change

-0.3%

-0.7%

-1.4%

3%

2%

0.5%

Indiatimes

3%

0.2%

0.3%

3%

2%

2%

% Change

-4.2%

-4.5%

-7.3%

-3.2%

-1.5%

-5.3%

0.4%

0.0%

0.1%

0.7%

0.5%

2%

-0.8%

0.0%

0.0%

-0.7%

-0.3%

0.9%

2%

0.6%

0.8%

2%

0.9%

2%

-1.7%

-2.1%

0.3%

-2.7%

-5.0%

-2.2%

% Change Date

Friends % Change Friendfinder % Change Adultfriendfinder

2%

0.6%

0.2%

2%

0.5%

2%

% Change

2%

-0.8%

-1.7%

0.0%

-0.6%

0.0%

Base: 4,700(CY), 2,682(PY)

95

India Online 2007

Table 32: Social networking/communities Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Orkut

70%

87%

24%

55%

64%

56%

Yahoo

11%

4%

66%

10%

22%

20%

1%

3%

1%

2%

0.5%

2%

Friends

0.5%

0.0%

0.0%

5%

0.0%

2%

Communities

0.1%

0.5%

0.0%

0.2%

0.1%

1%

Hi5

0.2%

0.3%

1%

3%

2%

0.8%

MSN

Myspace Fropper Linkedin Tagged

1%

0.6%

0.0%

0.0%

0.0%

0.8%

0.5%

0.0%

0.1%

0.2%

0.1%

0.4%

2%

0.0%

0.5%

0.0%

0.4%

0.4%

0.1%

0.3%

0.6%

0.0%

0.0%

0.3%

Base: 3,700

96

Online Financial News & Info

Table 33: Online gaming Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

17%

8%

53%

19%

16%

20%

-19.4%

-3.5%

-25.9%

-2.3%

-1.9%

-10.3%

26%

12%

10%

18%

11%

15%

Google

6%

51%

2%

2%

5%

11%

% Change

5%

-18.7%

0.6%

-2.7%

-0.4%

-1.7%

Yahoo % Change Zapak* % Change

Games % Change Rediff

5%

5%

2%

11%

0.7%

7%

0.4%

0.0%

-0.8%

-0.3%

-0.7%

-0.1%

3%

0.6%

3%

3%

39%

4%

-1.2%

-1.0%

1%

-0.1%

-22.5%

-4.9%

10%

0.3%

7%

2%

1%

4%

% Change

7%

0.3%

7%

-0.2%

1%

2%

Miniclip

4%

4%

2%

4%

2%

3%

% Change

1%

3%

0.9%

2%

1%

1%

Indiagames*

4%

0.8%

2%

3%

0.7%

3%

2%

2%

0.5%

4%

1%

2%

-0.4%

2%

0.5%

4%

0.7%

2%

% Change Contest2Win

% Change Onlinegames % Change Indiatimes

2%

0.2%

0.5%

2%

1%

2%

% Change

-4.7%

-1.1%

-0.8%

-6.9%

-1.5%

-5.8%

Base: 4,722(CY), 4,166(PY)

97

India Online 2007

Table 34: Download mobile content Website Yahoo % Change Rediff % Change

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

7%

8%

56%

12%

8%

15%

-18.9%

1%

-17.3%

-2.9%

-0.7%

-8.4%

18%

5%

7%

12%

53%

13%

-10.8%

-4.6%

-3.4%

-12.9%

-10.8%

-8.6%

Google

4%

60%

5%

4%

4%

12%

% Change

2%

-9.4%

4%

2%

-4.1%

-0.7%

Indiatimes

8%

7%

3%

9%

3%

8%

% Change

-9.1%

-0.2%

-0.6%

-6.9%

-3.5%

-7.2%

Nokia

11%

3%

4%

11%

4%

8%

% Change

6%

3%

3%

7%

2%

5%

Mobile9*

3%

1%

1%

2%

3%

3%

Ringtones

5%

0.1%

1%

2%

1%

3%

% Change

5%

-0.6%

-0.1%

0.8%

0.8%

0.8%

Airtel

3%

2%

1%

4%

2%

3%

% Change

1%

0.1%

0.8%

2%

1%

1%

Hutch

2%

2%

0.4%

1%

0.6%

3%

% Change

2%

2%

0.3%

-0.5%

-0.5%

2%

Funmaza

4%

1%

1%

3%

3%

2%

% Change

3%

1%

1%

1%

3%

1%

% Change

Base: 4,779(CY), 4,106(PY)

98

Online Financial News & Info

Table 35: Preferred instant messaging applications Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Yahoo

66%

40%

84%

62%

42%

60%

Google Talk

13%

47%

7%

11%

7%

15%

Rediffbol

8%

3%

4%

11%

46%

11%

MSN

5%

5%

2%

6%

1%

6%

Orkut

2%

1%

1%

4%

2%

2%

Meebo

1%

3%

1%

2%

1%

2%

Skype

1%

0.2%

0.0%

0.3%

0.5%

0.7%

Indiatimes

0.1%

0.0%

0.0%

1%

0.1%

0.6%

AIM

0.4%

0.2%

0.0%

0.0%

0.1%

0.4%

3%

1%

0.7%

2%

0.3%

4%

Others

Base: 5,123

99

India Online 2007

Table 36: Download music Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Raaga

27%

13%

12%

21%

12%

20%

% Change

14%

6%

-0.8%

8%

2%

7%

7%

4%

47%

11%

11%

13%

-1.3%

-3.4%

-10.9%

5%

1%

-4.2%

1%

49%

5%

2%

5%

10%

0.3%

-11.9%

4%

-1.1%

4%

-0.4%

2%

2%

1%

5%

0.9%

5%

0.7%

2%

0.3%

-0.3%

0.3%

2%

Yahoo % Change Google % Change Music % Change Rediff

2%

0.6%

3%

3%

36%

4%

-1.5%

-1.9%

-0.3%

0.0%

-20.9%

-4.6%

Musicindiaonline

7%

2%

0.7%

4%

3%

4%

% Change

2%

1%

-3.8%

-10.9%

3%

-1.1%

Cooltoad

6%

3%

2%

4%

4%

4%

0.1%

-0.3%

1%

-8.6%

3%

-1.2%

2%

1%

0.6%

2%

2%

2%

-6.1%

-0.8%

-0.9%

-3.2%

0.8%

-0.9%

% Change

% Change Mp3 % Change Mtv

3%

0.6%

1%

1%

0.4%

2%

% Change

-2.9%

-1.8%

1%

-1.0%

0.1%

0.0%

Tamilsongs

0.6%

0.2%

2%

0.7%

0.4%

2%

% Change

0.6%

0.0%

2%

0.6%

0.1%

1%

Base: 4,866(CY), 4,426(PY)

100

Online Financial News & Info

Table 37: Sports content Website Espnstarsports*

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

35%

15%

17%

30%

16%

28%

7%

6%

55%

9%

10%

14%

% Change Yahoo % Change

1%

0.3%

-11.5%

5%

4%

-0.3%

23%

3%

4%

17%

6%

11%

% Change

7%

0.8%

2%

9%

3%

4%

Google

3%

55%

3%

3%

5%

10%

% Change

3%

-1.4%

1%

2%

3%

2%

Cricinfo

Rediff

11%

3%

5%

10%

46%

9%

-4.3%

-4.0%

0.4%

0.5%

-18.8%

-5.3%

Sports

0.9%

3%

1%

3%

3%

5%

% Change

0.2%

2%

0.9%

0.5%

2%

3%

Indiatimes

2%

0.8%

1%

3%

4%

3%

% Change

-3.1%

-1.0%

-2.6%

0.7%

0.9%

-4.3%

1%

0.9%

0.4%

1%

0.5%

2%

-1.8%

-2.4%

-0.1%

-2.7%

-0.5%

-0.5%

% Change

NDTV % Change Sify % Change

2%

0.8%

1%

1%

2%

2%

0.1%

-0.2%

0.4%

-1.1%

-3.0%

-2.6%

Tensports

2%

2%

0.7%

2%

0.9%

2%

% Change

-0.9%

-1.3%

-0.4%

-1.2%

-0.2%

-1.7%

Base: 4,991(CY), 4,814(PY)

101

India Online 2007

Table 38: Cinema content Website Yahoo % Change

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

9%

1%

57%

8%

11%

13%

-0.5%

-4.8%

-5.5%

3%

-5.2%

-2.6%

Google

4%

58%

2%

3%

5%

11%

% Change

3%

-4.1%

1%

0.0%

4%

2%

Bollywood

7%

1%

2%

6%

2%

5%

% Change

0.3%

0.9%

-0.2%

-2.3%

-3.3%

0.3%

9%

4%

2%

5%

2%

5%

0.6%

4%

1%

-0.3%

2%

1%

PVR Cinemas % Change Indiafm % Change Rediff % Change Cinema % Change

6%

1%

4%

5%

3%

4%

-4.4%

-3.1%

3%

-3.9%

2%

-1.0%

4%

2%

2%

5%

43%

6%

-20.5%

-1.2%

0.0%

1%

-20.8%

-6.7%

3%

0.2%

2%

5%

3%

4%

-0.6%

-2.2%

0.4%

3%

3%

0.2%

Santabanta

3%

0.7%

4%

0.6%

3%

2%

% Change

1%

0.3%

3%

-16.4%

2%

-0.9%

Indiatimes

4%

0.3%

2%

4%

2%

3%

% Change

-2.3%

-1.7%

-1.0%

-2.4%

0.0%

-4.7%

2%

1%

3%

2%

2%

4%

0.8%

-0.3%

2%

1%

2%

3%

Movies % Change

Base: 4,771(CY), 4,090(PY)

102

Online Financial News & Info

Table 39: Most used local language websites (other than English) Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

9%

42%

10%

12%

8%

15%

Yahoo

4%

2%

46%

0.0%

7%

10%

Eeandu

16%

4%

0.9%

24%

8%

8%

Malayalamanorama

Google

0.6%

7%

9%

2%

8%

7%

Thinamalar

6%

5%

1%

0.0%

4%

5%

Webduniya

4%

2%

2%

4%

8%

4%

Keralakaumudi

0.0%

7%

0.0%

0.0%

0.0%

4%

Marathiworld

7%

2%

4%

8%

3%

3%

Webulagam

4%

5%

7%

0.2%

0.7%

3%

Esakal

4%

1%

2%

8%

2%

3%

Base: 823

103

India Online 2007

Table 40: Preferred blog sites Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

25%

61%

9%

9%

12%

23%

Yahoo

5%

12%

37%

19%

17%

19%

Rediff

11%

10%

3%

13%

40%

11%

Blogger

22%

1%

9%

13%

5%

10%

Blogspot

10%

3%

3%

14%

4%

10%

Ibibo

15%

4%

8%

15%

16%

9%

Tagged

0.0%

0.0%

22%

0.0%

0.0%

3%

Hi5

0.0%

2%

3%

0.3%

0.0%

2%

2%

2%

0.2%

4%

3%

2%

0.7%

1%

0.0%

8%

1%

2%

Google

Indiatimes Debonairblog

Base: 1,265

104

Online Financial News & Info

Table 41: Preferred astrology website Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Yahoo

13%

6%

72%

20%

17%

22%

Astrology

22%

11%

6%

25%

3%

17%

3%

65%

4%

6%

6%

14%

Rediff

14%

4%

6%

10%

55%

10%

Indiatimes astrospeak

13%

2%

0.8%

7%

6%

7%

Sify

4%

0.6%

0.6%

3%

2%

3%

MSN

4%

4%

0.7%

2%

2%

3%

Sarafreder

3%

0.6%

0.7%

1%

0.1%

2%

Horoscope

0.2%

0.3%

0.0%

0.8%

0.1%

2%

3%

0.4%

0.5%

2%

0.4%

2%

Google

Astrolife

Base: 4,597

105

India Online 2007

Table 42: Preferred online learning / education website Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Google

27%

78%

21%

24%

21%

32%

Yahoo

5%

2%

58%

5%

9%

13%

Rediff

3%

1%

2%

4%

45%

6%

Wikipedia

8%

1%

3%

10%

5%

5%

Education

4%

0.2%

0.7%

9%

0.2%

4%

Indiatimes

2%

0.0%

1%

1%

0.5%

2%

W3schools

3%

3%

0.7%

2%

0.6%

2%

Onlinelearning

0.5%

0.0%

0.9%

2%

0.0%

2%

MSN

0.1%

3%

0.7%

0.3%

0.9%

1%

1%

0.0%

0.6%

4%

0.5%

1%

IGNOU

Base: 4,482

106

Online Financial News & Info

Most Used Offline Media Brands Table 43: Favorite TV channels TV Channel Star Plus

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

10%

7%

14%

12%

13%

12%

% Change

4%

-5.1%

6%

-4.9%

2%

0.7%

Discovery

8%

7%

7%

9%

7%

7%

% Change

3%

-2.6%

2%

5%

1%

0.3%

NDTV

6%

3%

3%

5%

4%

6%

% Change

-0.8%

2%

-1.3%

-0.8%

2%

1%

Aajtak

5%

2%

0.7%

10%

6%

5%

% Change

3%

-1.5%

-4.6%

4%

2%

0.3%

Sun TV

2%

6%

5%

4%

5%

5%

% Change

0.6%

3%

-5.2%

1%

3%

0.3%

Moneycontrol

17%

0.9%

0.9%

5%

0.6%

5%

% Change

4%

0.2%

0.0%

-6.2%

-0.2%

-0.3%

HBO

3%

5%

4%

4%

2%

4%

-3.8%

2%

2%

1%

-0.9%

0.2%

2%

4%

4%

2%

4%

4%

0.1%

-0.4%

-1.5%

-1.4%

0.8%

0.0%

2%

6%

5%

2%

3%

3%

0.2%

-1.3%

4%

0.3%

-1.0%

0.5%

% Change Sony % Change M TV % Change Star Movies

3%

3%

2%

3%

3%

3%

% Change

2%

-0.4%

0.4%

0.7%

-1.5%

0.5%

Base: 5,614(CY), 5,726(PY)

107

India Online 2007

Table 44: Favorite newspapers Newspaper

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

35%

34%

29%

35%

38%

34%

% Change

-4.2%

-6.2%

-1.4%

-10.8%

-0.1%

-3.6%

The Hindu

15%

25%

17%

21%

16%

18%

% Change

5%

16%

-2.3%

11%

6%

5%

The Hindustan Times

5%

4%

8%

4%

6%

6%

% Change

1%

-5.8%

4%

-2.5%

-3.1%

-1.8%

2%

7%

4%

2%

4%

4%

-1.2%

6%

3%

2%

4%

3%

10%

1%

0.9%

3%

2%

3%

2%

0.7%

0.1%

0.1%

0.8%

0.3%

0.5%

3%

2%

2%

2%

3%

-1.1%

3%

-1.8%

2%

-0.6%

0.8%

2%

2%

2%

4%

1%

3%

The Times of India

Deccan Chronicle % Change The Economic Times % Change Eenadu % Change The Telegraph % Change

-0.2%

0.2%

-2.5%

1%

0.0%

0.3%

Dainik Bhaskar

4%

1%

2%

5%

4%

3%

% Change

2%

-0.6%

1%

2%

2%

0.7%

Indian Express

2%

0.5%

3%

1%

2%

2%

% Change

1%

-3.5%

-0.9%

-0.9%

-2.5%

-0.5%

1%

2%

4%

0.3%

0.3%

2%

0.5%

-1.5%

2%

0.3%

-1.5%

0.4%

Malyalam Manorama % Change

Base: 5,606(CY), 5,435(PY)

108

Online Financial News & Info

Table 45: Favorite magazines Magazine

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

India Today

28%

20%

25%

27%

29%

25%

% Change

3%

-3.7%

-4.2%

-8.9%

-3.8%

-4.8%

The Week

4%

7%

5%

5%

6%

6%

% Change

2%

3%

-0.5%

0.8%

2%

2%

Reader's Digest

4%

5%

5%

9%

9%

5%

-1.0%

-0.6%

-0.7%

3%

1%

-0.7%

% Change Outlook % Change

6%

2%

1%

4%

4%

5%

-1.4%

0.7%

-3.1%

-4.1%

-0.9%

-1.2%

Sports Star % Change

2%

7%

4%

3%

3%

4%

0.8%

4%

1%

0.2%

-2.2%

2%

3%

4%

7%

2%

3%

3%

-4.4%

2%

3%

0.7%

-0.6%

-0.8%

7%

2%

0.6%

4%

0.7%

3%

-0.6%

0.6%

-0.6%

0.4%

-0.3%

0.5%

5%

0.5%

0.3%

0.9%

2%

3%

0.6%

-0.2%

-0.2%

-1.0%

0.5%

0.2%

Femina % Change Business World % Change Business Today % Change Digit % Change

2%

2%

2%

7%

4%

2%

0.0%

-0.3%

0.3%

5%

1%

0.0%

Film Fare

0.9%

2%

5%

0.2%

2%

2%

% Change

-1.7%

0.2%

0.3%

-1.6%

0.3%

0.0%

Base: 4,968(CY), 5,040(PY)

109

India Online 2007

Table 46: Favorite radio channels Radio Channel

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

40%

30%

37%

46%

34%

39%

8%

-2.7%

15%

18%

7%

10%

10%

14%

12%

14%

11%

12%

Radio Mirchi % Change Red FM % Change

3%

9%

3%

7%

2%

5%

10%

12%

8%

11%

12%

11%

-1.3%

3%

-4.4%

1%

-1.8%

-1.0%

Radio City

12%

10%

10%

8%

10%

10%

% Change

-4.8%

1%

-1.4%

-1.2%

0.9%

-1.4%

Suryan FM

4%

9%

10%

2%

6%

7%

% Change

3%

6%

8%

-0.2%

5%

5%

Big FM*

9%

2%

4%

9%

9%

6%

4%

11%

7%

3%

6%

5%

AIR % Change

% Change AIR FM GOLD % Change

-20.9%

-26.8%

-28.9%

-22.8%

-21.1%

-24.3%

AIR FM RAINBOW

4%

5%

4%

0.9%

5%

3%

% Change

1%

4%

4%

-0.9%

4%

2%

Fever FM*

3%

2%

2%

3%

1%

2%

% Change BBC % Change

0.4%

1%

3%

2%

2%

1%

-0.8%

-0.6%

0.0%

1%

-1.1%

-0.7%

Base: 3,900(CY), 4,762(PY)

110

Online Financial News & Info

Offline Brands Recalled Table 47: TOM recall for brands TOM Brand

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

11%

6%

7%

5%

6%

8%

% Change

4%

2%

2%

-1.7%

0.0%

2%

Nokia

6%

6%

8%

7%

9%

7%

% Change

2%

-3.3%

4%

0.9%

4%

3%

Tata

4%

6%

5%

6%

7%

5%

-4.1%

0.5%

-7.8%

-9.0%

1%

-4.1%

4%

6%

4%

3%

5%

4%

-0.7%

3%

-0.4%

-0.2%

2%

0.4%

Sony

% Change LG % Change Reliance % Change Colgate % Change HLL % Change

5%

2%

4%

5%

3%

4%

-1.9%

-3.0%

1%

2%

0.7%

0.1%

4%

0.9%

0.6%

6%

2%

3%

0.3%

0.2%

-1.2%

4%

-1.5%

0.1%

2%

0.3%

2%

2%

4%

3%

0.8%

-2.3%

0.4%

-0.3%

2%

1%

Nike

2%

3%

3%

2%

2%

3%

% Change

1%

-4.0%

0.6%

-0.9%

0.7%

0.1%

Samsung % Change Pepsi % Change

3%

2%

2%

3%

2%

2%

0.1%

0.4%

0.1%

2%

-0.4%

-0.1%

1%

3%

1%

1%

2%

2%

-1.8%

1%

-0.6%

-1.2%

0.9%

0.0%

Base: 6,038(CY), 6,258(PY)

111

Segment Wise Detailed Tables

112

Table 1: Gender breakup Gender

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

807

801

745

428

385

6,207

Male

89%

83%

81%

90%

82%

86%

Female

11%

18%

19%

10%

18%

14%

Table 2: Age group distribution Age Group

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

807

801

745

428

385

6,207

13-18 yrs

3%

11%

14%

2%

7%

7%

19-24 yrs

22%

45%

35%

29%

29%

32%

25-35 yrs

48%

35%

33%

45%

44%

39%

36-45 yrs

16%

7%

9%

14%

13%

13%

46-55 yrs

9%

2%

8%

7%

6%

6%

Above 55 yrs

3%

0.7%

2%

4%

2%

3%

Sample Base

113

Table 3: City class - by population size City Class

Moneycontrol

Google

Yahoo

Sample Base

807

801

745

Up to 1 Lakh

7%

9%

12%

1-5 Lakhs

16%

13%

15%

5-10 Lakhs

23%

35%

Above 10 Lakhs

54%

43%

ICICI

Rediff

AFU

428

385

6,207

11%

15%

10%

16%

17%

15%

31%

24%

23%

27%

42%

49%

45%

47%

Table 4: City class - by market size City Class

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

807

801

745

428

385

6,207

Metro

45%

37%

37%

40%

33%

40%

Urban uptowns

14%

12%

11%

18%

17%

14%

Emerging Towns

12%

21%

17%

11%

13%

15%

Others

30%

29%

35%

32%

37%

32%

114

Table 5: City wise distribution Cities

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

807

801

745

428

385

6,207

Delhi

11%

12%

9%

11%

11%

12%

Mumbai

16%

9%

9%

17%

12%

11%

Bangalore

6%

7%

7%

5%

6%

7%

Hyderabad

6%

8%

5%

5%

5%

6%

Chennai

5%

4%

5%

3%

3%

5%

Kolkata

4%

2%

3%

3%

2%

3%

Pune

4%

2%

2%

2%

3%

3%

Ahmadabad

4%

0.4%

2%

3%

0.6%

2%

Lucknow

2%

2%

1%

1%

1%

1%

0.5%

1%

2%

0.0%

0.6%

1%

1%

1%

1%

0.5%

1%

1%

0.1%

2%

0.6%

1%

0.4%

0.8%

Jaipur

2%

0.4%

0.8%

0.5%

0.8%

0.8%

Indore

0.9%

0.7%

0.8%

2%

0.6%

0.8%

Coimbatore Nagpur Visakhapatanam

Surat

1%

0.3%

0.8%

1%

0.0%

0.8%

Chandigarh

0.5%

0.9%

0.6%

0.5%

0.7%

0.7%

Vadodara

0.4%

0.4%

0.6%

0.9%

0.7%

0.7%

Bhopal

0.7%

0.6%

0.2%

0.5%

0.5%

0.6%

Faridabad

0.5%

0.4%

0.5%

0.5%

0.5%

0.6%

Ludhiana

0.5%

0.4%

0.5%

0.7%

0.5%

0.6%

Patna

0.5%

0.4%

0.3%

0.9%

0.7%

0.6%

Thiruvanathapuram

0.5%

1%

2%

0.5%

0.1%

0.6%

Kochi

0.4%

0.3%

0.0%

0.7%

0.6%

0.5%

Vijayavada

0.3%

0.7%

0.2%

0.2%

0.6%

0.5%

Mysore

0.8%

0.4%

0.6%

0.5%

0.1%

0.5%

Bhubaneswar

0.3%

0.6%

0.6%

0.2%

0.7%

0.4%

Madurai

0.7%

0.4%

0.5%

0.0%

0.2%

0.4%

Nashik

0.7%

0.1%

0.5%

0.2%

0.6%

0.4%

Rajkot

0.5%

0.1%

0.2%

0.5%

0.0%

0.4%

kanpur

0.3%

0.6%

0.2%

0.0%

0.4%

0.3%

Agra

0.3%

0.4%

0.2%

0.0%

0.4%

0.3%

Dehradun

0.5%

0.1%

0.6%

0.2%

0.2%

0.3%

Meerut

0.3%

0.3%

0.2%

0.0%

0.2%

0.3%

Tiruchirapalli

0.7%

0.0%

0.2%

0.2%

0.2%

0.3%

Mangalore

0.7%

0.0%

0.2%

0.0%

0.1%

0.3%

Allahabad

0.1%

0.1%

0.2%

0.2%

0.4%

0.2%

Cuttack

0.4%

0.1%

0.3%

0.2%

0.5%

0.2%

Amritsar

0.8%

0.3%

0.2%

0.0%

0.0%

0.2%

Aurangabad

0.1%

0.3%

0.2%

0.5%

0.4%

0.2%

Goa

0.0%

0.0%

0.0%

0.2%

0.6%

0.2%

Guwahati

0.1%

0.0%

0.5%

0.0%

0.2%

0.2%

Ranchi

0.0%

0.4%

0.6%

0.5%

0.2%

0.2%

Jabalpur

0.3%

0.1%

0.2%

0.2%

0.2%

0.2%

115

Cities

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Jodhpur

0.5%

0.1%

0.3%

0.0%

0.0%

0.2%

Raipur

0.1%

0.1%

0.2%

0.2%

0.1%

0.2%

Solapur

0.0%

0.3%

0.5%

0.0%

0.2%

0.2%

Varanasi

0.1%

0.0%

0.3%

0.5%

0.0%

0.1%

Dhanbad

0.0%

0.0%

0.3%

0.2%

0.0%

0.1%

Assansol

0.1%

0.0%

0.0%

0.0%

0.2%

0.0%

Others from North India

7%

10%

9%

10%

10%

8%

Others from South India

8%

16%

17%

9%

16%

14%

Others from East India

4%

5%

6%

4%

8%

5%

Others from West India

7%

4%

6%

11%

7%

6%

Table 6: Region-wise break-ups Region

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

807

801

745

428

385

6,207

North

21%

21%

20%

23%

23%

21%

East

10%

9%

14%

7%

12%

11%

South

36%

51%

44%

31%

35%

42%

West

33%

19%

23%

39%

30%

26%

116

Table 7: Preferred language of reading Language

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

807

801

745

428

385

6,207

English

53%

43%

37%

47%

39%

45%

Hindi

18%

15%

16%

17%

18%

16%

Telugu

4%

11%

5%

7%

7%

7%

Tamil

4%

7%

8%

2%

6%

6%

Marathi

5%

3%

5%

6%

8%

5%

Kannada

4%

4%

6%

2%

3%

4%

0.9%

5%

7%

4%

3%

4%

6%

1%

3%

9%

2%

4%

Malayalam Gujarati Bengali

2%

2%

4%

3%

3%

3%

0.6%

4%

2%

0.8%

4%

2%

1%

2%

2%

1%

2%

1%

Urdu

0.2%

1%

1%

1%

1%

0.9%

Awadhi

0.3%

0.8%

0.8%

0.2%

0.7%

0.8%

Assamese

0.2%

0.0%

3%

0.1%

0.3%

0.5%

Marwari

0.7%

0.1%

0.3%

0.8%

0.1%

0.5%

Konkani

0.3%

0.1%

0.2%

0.0%

0.6%

0.3%

Sindhi

0.1%

0.4%

0.3%

0.2%

0.1%

0.3%

Bhojpuri

0.2%

0.2%

0.1%

0.3%

0.6%

0.2%

Tulu

0.0%

0.0%

0.0%

0.2%

0.0%

0.2%

Haryanvi

0.0%

0.3%

0.0%

0.0%

0.1%

0.1%

Kashmiri

0.0%

0.1%

0.0%

0.1%

0.2%

0.1%

Maithili

0.2%

0.1%

0.1%

0.0%

0.1%

0.1%

Manipuri

0.0%

0.2%

0.1%

0.0%

0.0%

0.1%

Nepali

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Chhattisgarhi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sanskrit

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Bodo

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Bundeli

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Dogri

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

Kanauji

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Kurchi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Magahi

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Santhali

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

0.0%

0.6%

0.3%

0.0%

0.5%

0.6%

Rediff

AFU

Oriya Punjabi

Table 8: Socio economic classification SEC

Moneycontrol

Google

Yahoo

ICICI

Sample Base

807

801

745

428

385

6,207

SEC A

39%

20%

21%

36%

26%

29%

SEC B

34%

27%

30%

35%

35%

32%

SEC C

20%

32%

23%

19%

22%

22%

SEC D

5%

14%

17%

7%

11%

12%

SEC E

2%

8%

9%

3%

6%

5%

117

Table 9: Highest educational qualification Education

Moneycontrol

Sample Base

Google

Yahoo

ICICI

Rediff

AFU

807

801

745

428

385

6,207

5%

11%

17%

7%

11%

10%

College but not Graduate

13%

27%

26%

19%

18%

21%

Graduate & above - general stream

41%

35%

38%

41%

46%

40%

Graduate & above - professional stream

42%

27%

19%

34%

24%

30%

Up to SSC/HSC

Table 10: Occupational break up Occupation

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

807

801

745

428

385

6,207

Unemployed

24%

41%

45%

28%

30%

32%

Employed

76%

59%

55%

72%

70%

68%

Table 11: Function / field of occupation Functions

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

538

534

497

286

257

4,141

IT/Software

20%

26%

14%

24%

14%

20%

Marketing/Sales

15%

15%

20%

15%

16%

16%

Manufacturing

12%

11%

13%

12%

12%

12%

Finance

16%

5%

11%

10%

12%

12%

Administration

9%

10%

12%

8%

15%

10%

Consultancy

8%

3%

5%

5%

5%

6%

Academics

1%

3%

2%

2%

6%

3%

Advertising/PR/Media

3%

2%

4%

3%

2%

3%

HR Others

2%

5%

2%

2%

2%

3%

14%

20%

17%

18%

18%

17%

118

Table 12: Head of the household Head Of The HH

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

807

801

745

428

385

6,207

Head of the household

57%

43%

41%

55%

51%

51%

Not head of the household

43%

57%

59%

46%

49%

49%

Table 13: Monthly family income Income

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

705

699

651

374

336

5,422

Sample Base Up to 5K

4%

17%

14%

8%

13%

11%

5-10K

13%

25%

26%

26%

27%

22%

10-20K

27%

31%

26%

18%

27%

26%

20-30K

19%

12%

9%

15%

12%

14%

30-50K

18%

5%

9%

16%

10%

12%

50-75K

7%

2%

3%

7%

5%

5%

75-100K

5%

3%

4%

4%

3%

4%

Above 100K

6%

6%

8%

7%

3%

6%

Table 14: Most expensive vehicle owned by the household Vehicle Owned Sample Base Bi-Cycle

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

807

801

745

428

385

6,207

4%

9%

7%

5%

8%

6%

Motor-Cycle/Scooter

41%

39%

43%

44%

45%

43%

Small Car (Up to Rs.4 lakhs)

24%

13%

17%

25%

16%

19%

Mid-Size Car (Rs.4 to 8 lakhs)

15%

6%

10%

11%

8%

10%

2%

1%

2%

2%

2%

2%

Premium/Luxury Car (Above Rs.8 lakhs) Others Don't own a vehicle

0.8%

2%

2%

0.2%

2%

1%

14%

30%

18%

13%

20%

19%

119

Table 15: Ownership of credit cards (individually) Credit Card

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

807

801

745

428

385

6,207

Single Card

25%

13%

14%

20%

20%

20%

Multiple Cards

27%

9%

13%

28%

16%

19%

No Credit Card

48%

78%

74%

52%

64%

62%

Table 16: Household asset ownership Asset

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

807

801

745

428

385

6,207

Color TV

95%

91%

92%

96%

92%

93%

Mobile Phone

95%

87%

88%

91%

89%

90%

Bank Account

91%

73%

81%

89%

82%

84%

Fridge

84%

65%

77%

83%

72%

77%

Cable TV connection/DTH

80%

67%

72%

79%

71%

74%

Computer/Laptop

82%

61%

70%

77%

64%

71%

Camera

72%

59%

69%

76%

65%

68%

Life Insurance

77%

50%

61%

70%

62%

64%

Landline Phone

74%

53%

66%

67%

59%

64%

Debit Card

73%

48%

54%

70%

58%

61%

Home

68%

52%

59%

65%

54%

59%

Washing Machine

69%

50%

58%

63%

55%

59%

Music System/DVD/MP3

66%

50%

57%

63%

54%

58%

Credit Card

53%

27%

33%

50%

36%

41%

Fixed Deposits

52%

25%

35%

47%

34%

38%

Medical Insurance/CGHS

51%

25%

32%

45%

30%

37%

Demat Account

60%

12%

18%

54%

18%

30%

Mutual Funds

52%

13%

17%

45%

21%

29%

Share of Companies

54%

13%

15%

46%

17%

27%

Air Conditioner

33%

22%

23%

30%

21%

27%

Microwave

34%

18%

25%

31%

21%

27%

Video Camera

23%

18%

24%

23%

19%

22%

IPod

12%

9%

15%

13%

7%

13%

8%

6%

8%

11%

6%

7%

Chit Fund Deposits

120

Table 17: Current loan liabilities Loan

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

807

801

745

428

385

6,207

Home Loan

44%

46%

48%

42%

44%

43%

Personal Loan

21%

17%

19%

26%

21%

22%

Two - wheeler Loan

11%

16%

14%

15%

13%

14%

Car Loan

18%

8%

12%

14%

11%

13%

Education Loan

6%

11%

11%

7%

7%

9%

Business Loan

3%

3%

5%

5%

4%

4%

Consumer Durables

5%

3%

2%

2%

5%

4%

0.0%

0.0%

0.2%

0.2%

0.2%

0.1%

6%

11%

8%

7%

11%

8%

Other None of Above

Table 18: Years of experience in using internet Experience

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

807

801

745

428

385

6,207

3%

11%

8%

4%

8%

6%

Sample Base Less Than 6 Months 6 Months-1 year

5%

8%

12%

4%

10%

8%

1-2 years

13%

17%

15%

12%

16%

14%

2-5 years

24%

27%

25%

27%

29%

26%

5-6 years

14%

12%

11%

19%

12%

14%

6 years and above

43%

25%

29%

34%

26%

32%

Table 19: Place of accessing internet Place Of Access

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

807

801

745

428

385

6,207

Home

73%

53%

65%

70%

54%

63%

Place of work (office / school / college)

80%

81%

81%

81%

83%

82%

Cyber cafe

40%

54%

51%

46%

52%

49%

In transit (while traveling)

11%

5%

10%

9%

6%

9%

121

Table 20: Type of internet connection at home Connection Type

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

513

509

473

272

245

3,945

24 Hrs Broadband

43%

30%

34%

42%

32%

35%

Broadband Dial Up

22%

26%

21%

20%

24%

26%

Regular Dial Up

14%

18%

17%

16%

18%

15%

Cable

8%

9%

10%

7%

11%

9%

Mobile Connection

6%

6%

7%

5%

5%

6%

Wi Fi Connection

2%

2%

1%

2%

0.3%

1%

0.5%

0.0%

0.7%

1%

0.2%

0.5%

Others

2%

5%

2%

3%

1%

2%

Don't Know

3%

5%

7%

3%

7%

5%

Rediff

AFU

Lease/Dedicated line

Table 21: Type of internet connection at office Connection Type

Moneycontrol

Google

Yahoo

ICICI

Sample Base

665

660

614

353

317

5,118

24 Hrs Broadband

39%

31%

36%

41%

31%

35%

Broadband Dial Up

20%

23%

23%

22%

28%

23%

Lease/Dedicated line

15%

6%

3%

10%

5%

9%

Cable

6%

11%

6%

4%

7%

6%

Regular Dial Up

4%

4%

8%

5%

6%

6%

Wi Fi Connection

3%

2%

3%

3%

2%

3%

Mobile Connection

0.9%

2%

4%

2%

2%

2%

Others

0.8%

2%

2%

3%

1%

2%

11%

20%

15%

11%

19%

15%

Don't Know

Table 22: Service provider subscribed to at home Service Provider

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

513

509

473

272

245

3,945

BSNL/Sancharnet

35%

33%

37%

37%

38%

35%

Airtel/Bharti

17%

17%

15%

16%

14%

17%

VSNL / Tata

10%

11%

8%

6%

9%

9%

Local Cable Operator

8%

8%

10%

11%

10%

9%

Sify

5%

7%

5%

8%

4%

6%

MTNL

8%

6%

3%

9%

8%

6%

Reliance

7%

4%

4%

5%

6%

5%

0.2%

0.1%

0.4%

0.0%

0.3%

0.2%

Others

7%

11%

13%

6%

5%

8%

Don't Know

3%

4%

5%

3%

6%

4%

Spectranet

122

Table 23: Service provider subscribed to at office Service Provider

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

665

660

614

353

317

5,118

BSNL/Sancharnet

24%

23%

29%

29%

30%

27%

Airtel/Bharti

20%

16%

17%

19%

15%

17%

VSNL / Tata

14%

10%

9%

12%

14%

12%

Reliance

7%

4%

4%

5%

5%

6%

MTNL

6%

3%

5%

6%

5%

5%

Sify

4%

5%

4%

6%

4%

4%

Local Cable Operator

4%

4%

4%

4%

3%

4%

0.3%

0.3%

0.2%

0.7%

0.5%

0.3%

7%

11%

13%

6%

5%

8%

15%

23%

15%

13%

17%

17%

Spectranet Others Don't Know

Table 24: Frequency of accessing internet from home Frequency

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

496

492

458

263

237

3,817

Over 5 times a Day

31%

28%

23%

26%

24%

27%

2-5 times a Day

30%

30%

31%

30%

26%

29%

Once Daily

24%

30%

27%

31%

35%

30%

Once In 2-3 Days

9%

7%

12%

8%

11%

8%

Once a Week

4%

4%

5%

3%

2%

4%

1-3 times a Month

1%

0.7%

0.2%

1%

1%

0.7%

Once in More than a Month

2%

0.5%

0.4%

1%

0.8%

1%

Table 25: Frequency of accessing internet from office Frequency

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

608

603

561

323

290

4,678

Over 5 times a Day

55%

45%

36%

53%

37%

45%

2-5 times a Day

20%

23%

21%

18%

26%

23%

Once Daily

17%

21%

30%

18%

22%

21%

4%

7%

6%

7%

8%

6%

Once In 2-3 Days Once a Week

3%

3%

3%

4%

4%

3%

1-3 times a Month

0.2%

0.7%

1%

0.7%

2%

0.9%

Once in More than a Month

0.9%

0.6%

3%

0.3%

0.7%

1%

123

Table 26: Time of the day accessing internet from home Time Slot Sample Base

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

489

485

451

260

233

3,762

Before 9.00 AM

8%

1%

5%

4%

8%

6%

9.00 AM-12.00 Noon

5%

12%

7%

9%

9%

7%

12.00 Noon - 3.00 PM

4%

5%

5%

3%

6%

4%

3.00 PM-6.00 PM

2%

5%

9%

5%

4%

4%

6.00 PM - 9.00 PM

15%

16%

18%

15%

17%

16%

9.00 PM - 12.00 Midnight

43%

35%

31%

37%

35%

39%

After 12.00 Midnight

2%

3%

5%

4%

4%

3%

Throughout the Day

22%

23%

21%

23%

18%

21%

Table 27: Time of the day accessing internet from office Time Slot

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

609

605

562

323

291

4,687

2%

3%

3%

2%

4%

2%

9.00 AM-12.00 Noon

21%

17%

23%

19%

20%

20%

12.00 Noon - 3.00 PM

19%

18%

20%

20%

19%

19%

3.00 PM-6.00 PM

9%

14%

11%

13%

18%

13%

6.00 PM - 9.00 PM

5%

13%

7%

5%

6%

7%

9.00 PM - 12.00 Midnight

3%

4%

7%

4%

5%

4%

Sample Base Before 9.00 AM

After 12.00 Midnight

0.5%

2%

1%

0.3%

2%

1%

Throughout the Day

41%

31%

29%

37%

27%

34%

Table 28: Duration of internet usage from home Time Spent

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

493

489

455

262

235

3,793

Less than 30 Minutes

16%

9%

10%

13%

15%

13%

30 to 60 Minutes

29%

19%

24%

27%

28%

26%

1-2 Hours

32%

36%

36%

33%

34%

34%

2-5 Hours

16%

25%

22%

18%

20%

19%

5-8 Hours

3%

5%

3%

4%

2%

4%

More than 8 Hours

4%

6%

5%

5%

1%

4%

124

Table 29: Duration of internet usage from office Time Spent

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

597

592

551

317

285

4,593

Less than 30 Minutes

14%

12%

17%

19%

22%

17%

30 to 60 Minutes

24%

26%

22%

19%

27%

23%

1-2 Hours

28%

27%

30%

26%

26%

26%

2-5 Hours

17%

19%

16%

15%

12%

17%

5-8 Hours

9%

10%

10%

9%

7%

9%

More than 8 Hours

8%

8%

6%

13%

7%

8%

Table 30: Duration of internet usage during weekdays Time Spent

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

732

727

676

389

349

5,633

8%

2%

5%

7%

8%

6%

30 to 60 Minutes

17%

14%

19%

16%

19%

17%

1-2 Hours

31%

32%

26%

24%

32%

30%

2-5 Hours

27%

24%

29%

31%

28%

27%

7%

14%

10%

11%

8%

9%

11%

13%

11%

10%

6%

10%

Less than 30 Minutes

5-8 Hours More than 8 Hours

Table 31: Duration of internet usage during weekends Time Spent

Moneycontrol

Google

Sample Base

659

654

608

9%

7%

10%

30 to 60 Minutes

19%

15%

13%

1-2 Hours

30%

29%

2-5 Hours

25%

24%

5-8 Hours

9%

More than 8 Hours

9%

Less than 30 Minutes

Yahoo

ICICI

Rediff

AFU

350

314

5,070

11%

12%

9%

12%

17%

15%

30%

29%

31%

29%

21%

25%

21%

25%

12%

14%

12%

9%

11%

14%

12%

11%

9%

11%

125

Table 32: Duration of PC usage from home Time Spent

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

528

523

Less than 30 Minutes

13%

4%

487

280

252

4,058

9%

10%

8%

9%

30 to 60 Minutes

24%

17%

20%

17%

18%

20%

1-2 Hours 2-5 Hours

33%

31%

34%

37%

38%

35%

19%

25%

24%

19%

23%

22%

5-8 Hours

5%

11%

7%

9%

9%

8%

More than 8 Hours

6%

12%

6%

8%

4%

7%

Table 33: Duration of PC usage from office Time Spent

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

627

623

579

333

299

4,826

4%

4%

3%

4%

5%

4%

Less than 30 Minutes 30 to 60 Minutes

6%

10%

11%

8%

8%

8%

1-2 Hours

13%

12%

20%

13%

17%

15%

2-5 Hours

22%

18%

21%

23%

21%

22%

5-8 Hours

30%

29%

26%

26%

29%

28%

More than 8 Hours

26%

27%

19%

27%

21%

23%

Table 34: Time spent by internet users on watching TV Time Spent

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

722

717

667

383

344

5,556

Less than 30 Minutes

13%

19%

15%

17%

13%

16%

30 to 60 Minutes

31%

27%

30%

25%

28%

28%

1-2 Hours

44%

40%

41%

47%

45%

43%

2-5 Hours

10%

11%

13%

9%

13%

12%

5-8 Hours

1%

0.8%

1%

2%

0.6%

1%

0.5%

2%

0.6%

0.5%

0.3%

0.6%

More than 8 Hours

126

Table 35: Time spent by internet users on reading newspaper Time Spent

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

739

733

682

392

353

5,686

Less than 30 Minutes

41%

44%

41%

48%

42%

43%

30 to 60 Minutes

46%

43%

44%

41%

45%

43%

1-2 Hours

12%

12%

11%

10%

12%

13%

2-5 Hours

1%

0.7%

4%

0.9%

0.7%

1%

5-8 Hours

0.0%

0.3%

0.1%

0.0%

0.0%

0.0%

More than 8 Hours

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Table 36: Time spent by internet users on listening to radio Time Spent

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

502

498

464

267

240

3,864

Less than 30 Minutes

52%

47%

42%

52%

42%

47%

30 to 60 Minutes

24%

27%

25%

28%

27%

25%

1-2 Hours

16%

19%

18%

15%

22%

19%

2-5 Hours

6%

5%

7%

4%

8%

5%

1%

0.5%

3%

0.8%

0.4%

2%

0.6%

2%

6%

0.9%

1%

2%

5-8 Hours More than 8 Hours

Table 37: Professional activities Activity

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

807

801

745

428

385

6,207

Job Search

78%

98%

96%

83%

92%

89%

Emailing - work related

87%

85%

84%

83%

89%

87%

Instant messaging

73%

96%

94%

76%

90%

85%

Search work related info

58%

50%

56%

57%

52%

56%

Check business/Financial news

69%

26%

33%

50%

42%

46%

Business/prof. networking

39%

30%

30%

42%

30%

35%

Look for Seminar/workshops

28%

28%

32%

31%

29%

29%

Check business travel info.

29%

16%

23%

23%

27%

25%

0.8%

0.1%

0.1%

0.4%

0.0%

0.3%

None of the Above

127

Table 38: Personal activities Activity

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

807

801

745

428

385

6,207

Emailing - personal

94%

87%

89%

90%

90%

90%

Check news

81%

97%

95%

80%

94%

90%

Check Sports

72%

94%

93%

74%

92%

84%

Matrimonial search

55%

92%

91%

65%

85%

77%

Dating/Friendship

55%

93%

90%

69%

87%

77%

Astrology

55%

92%

89%

58%

84%

75%

Social networking/communities

58%

91%

90%

60%

82%

74%

Chatting

59%

70%

67%

56%

54%

62%

Search for product information

58%

42%

42%

50%

50%

50%

Share pictures

42%

43%

52%

40%

37%

45%

Check health & lifestyle info

39%

27%

37%

37%

38%

36%

Check hobby related info

37%

31%

39%

33%

34%

36%

Check personal travel info.

39%

22%

26%

33%

30%

32%

Check cinema content

28%

29%

33%

23%

29%

31%

0.1%

0.0%

0.0%

0.3%

0.0%

0.1%

None of the above

Table 39: Downloading activities Activity

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

807

801

745

428

385

6,207

Music

65%

95%

95%

68%

86%

81%

Online games

63%

93%

94%

67%

85%

79%

Mobile contents (ring tones/games)

57%

95%

93%

68%

86%

78%

Educational / Learning material

56%

93%

90%

61%

84%

75%

Screensavers/wallpapers

42%

48%

59%

41%

50%

48%

Movies

26%

35%

40%

30%

30%

34%

Adult content

20%

20%

27%

23%

21%

22%

8%

0.6%

0.6%

9%

4%

5%

None of the above

128

Table 40: E-commerce related activities Activity

Moneycontrol

Sample Base

Google

Yahoo

ICICI

Rediff

AFU

807

801

745

428

385

6,207

100%

100%

100%

100%

100%

100%

Check real estate info

54%

92%

86%

57%

79%

71%

E-greetings

62%

62%

64%

58%

62%

63%

Net banking

54%

28%

33%

54%

32%

41%

Book train tickets

32%

30%

35%

35%

32%

34%

Online bill payment

38%

22%

25%

38%

27%

31%

Buy non-travel products

43%

18%

20%

35%

27%

31%

Book air tickets

34%

20%

26%

34%

26%

30%

Online stock trading

48%

11%

16%

47%

14%

25%

Net telephony

17%

17%

16%

19%

17%

18%

8%

10%

13%

11%

10%

11%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Check financial info

Book hotels None of these

Table 41: Online shopping Online Shopping

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

807

801

745

428

385

6,207

Searched only

24%

36%

35%

27%

31%

29%

Both searched and bought

63%

40%

42%

57%

46%

53%

Neither searched nor bought

13%

24%

23%

16%

23%

18%

Table 42: Response to online marketing stimulus Response

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

661

656

611

351

315

5,088

Clicked a banner ad

56%

50%

49%

49%

48%

51%

Participated in an online contest

57%

37%

43%

49%

44%

48%

Clicked a sponsored search ad

51%

33%

41%

40%

38%

42%

Bid/Bought in an Online auction

27%

22%

26%

28%

26%

28%

Bought in a special promotion / deal

28%

24%

25%

32%

23%

26%

Clicked a product/service e-mailer

23%

16%

14%

20%

15%

18%

None of the above

17%

26%

28%

20%

26%

23%

129

Table 43: Blogging activities Activity

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

807

801

745

428

385

6,207

Check / read blogs at least once a week

29%

30%

30%

28%

28%

29%

Comment on blog post at least once a week

16%

14%

12%

16%

10%

14%

Have a blog site of my own

10%

12%

8%

8%

6%

9%

7%

5%

5%

8%

4%

5%

Check / read blogs less than once a week Comment on blog post less than once a week None of the above

2%

4%

3%

3%

3%

3%

61%

63%

61%

61%

66%

62%

Table 44: Member of an online community Membership

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

807

801

745

428

385

6,207

Not a member of any online community

52%

52%

49%

54%

62%

54%

Member of an online community

48%

48%

51%

46%

38%

46%

130

Table 45: Membership by type of online community Membership

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

807

801

745

428

385

6,207

Not a member of any online community

52%

52%

49%

54%

62%

54%

Alumni & Schools

12%

6%

6%

8%

4%

7%

Computers & Internet

7%

9%

9%

6%

7%

7%

Romance & Relationships

3%

4%

5%

8%

4%

5%

10%

3%

3%

4%

2%

4%

Music

1%

4%

5%

2%

2%

3%

Games

3%

2%

3%

2%

1%

3%

Schools & Education

2%

4%

2%

1%

2%

2%

Individuals

2%

2%

2%

7%

1%

2%

Arts & Entertainment

2%

2%

2%

2%

3%

2%

Business / Professional community

Cultures & Community

2%

3%

1%

1%

1%

2%

Company

0.8%

3%

1%

0.8%

3%

2%

Travel

0.6%

0.3%

2%

0.7%

1%

1%

Religion & Beliefs

0.2%

1%

1%

0.3%

2%

1%

Science & History

0.4%

2%

2%

0.5%

0.5%

1%

Health, Wellness & Fitness

0.2%

1%

0.7%

0.9%

1%

0.8%

Automotive

0.7%

0.2%

0.6%

0.3%

0.5%

0.6%

Family & Home

1%

0.6%

1%

0.1%

0.6%

0.6%

Fashion & Beauty

0.5%

0.7%

1%

0.2%

0.1%

0.5%

Countries & Regional

0.2%

0.2%

0.4%

0.0%

0.5%

0.4%

Hobbies & Crafts

0.1%

0.4%

0.0%

0.0%

1%

0.4%

Recreation & Sports

0.0%

0.1%

0.2%

0.0%

0.2%

0.2%

Cities & Neighborhoods

0.1%

0.1%

0.3%

0.2%

0.1%

0.2%

Gay, Lesbian & Bi

0.3%

0.0%

0.3%

0.2%

0.4%

0.2%

Government & Politics

0.1%

0.0%

0.6%

0.0%

0.2%

0.2%

Pets & Animals

0.3%

0.4%

0.3%

0.1%

0.3%

0.2%

Food, Drink & Wine

0.0%

0.0%

0.0%

0.0%

0.1%

0.1%

Table 46: Usage of other language websites Language

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

807

801

745

428

385

6,207

Use other language websites

14%

17%

17%

14%

13%

16%

Use only English websites

87%

83%

83%

86%

87%

84%

131

Table 47: Online activities desired in other languages Activity

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

807

801

745

428

385

6,207

Email

56%

69%

70%

63%

68%

66%

Chatting

39%

59%

52%

45%

45%

49%

Entertainment

41%

50%

51%

46%

51%

49%

Online news

40%

37%

38%

40%

38%

39%

Search information

35%

38%

37%

38%

37%

37%

Online learning / education

31%

39%

34%

39%

34%

35%

Astrology

26%

25%

28%

27%

30%

28%

Online shopping

21%

23%

18%

25%

23%

23%

Travel related information

20%

18%

23%

21%

21%

21%

Matrimony

15%

15%

19%

17%

18%

18%

Blog

17%

13%

12%

15%

14%

15%

Not Interested

24%

14%

17%

18%

19%

18%

Table 48: Problems faced while surfing the internet Problems Faced

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

807

801

745

428

385

6,207

Slow website opening

59%

60%

62%

61%

65%

62%

Virus / spyware

55%

55%

48%

53%

48%

54%

Spam / junk mails

61%

50%

43%

55%

49%

53%

Unsolicited ads/pop-ups

59%

38%

41%

50%

44%

48%

Difficult to connect

28%

36%

37%

32%

36%

34%

Lack of response to queries

29%

32%

28%

29%

27%

30%

Cumbersome navigation

18%

14%

12%

22%

13%

16%

Lack of local language content

8%

12%

10%

9%

11%

10%

Never faced any problem

5%

9%

12%

8%

9%

8%

Others

1%

2%

2%

2%

2%

2%

132

Table 49: Top of mind unaided recall - all websites Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

789

783

729

419

376

6,072

Google

38%

51%

22%

26%

19%

31%

Yahoo

27%

24%

49%

23%

17%

28%

Rediff

12%

5%

6%

10%

43%

12%

Gmail

3%

3%

2%

10%

5%

3%

Orkut

2%

3%

5%

0.8%

4%

3%

Hotmail

1%

3%

1%

2%

0.7%

2%

Indiatimes

1%

0.1%

0.5%

1%

2%

1%

Moneycontrol

4%

0.0%

0.0%

0.6%

0.0%

0.9%

Funmaza

0.0%

0.6%

0.0%

0.0%

0.0%

0.8%

Sify

0.0%

1%

0.3%

0.0%

0.1%

0.6%

Contest2win

0.7%

0.0%

1%

0.0%

0.0%

0.5%

MSN

0.0%

0.2%

0.4%

0.5%

0.3%

0.5%

India

0.2%

0.7%

0.3%

0.1%

0.4%

0.5%

NDTV

0.0%

0.0%

0.0%

0.5%

0.0%

0.4%

Sharekhan

0.1%

0.0%

0.0%

0.0%

0.3%

0.4%

Microsoft

0.2%

0.2%

0.1%

0.8%

0.0%

0.3%

Wikipedia

0.4%

0.0%

0.0%

0.4%

0.0%

0.3%

WWE

0.0%

0.0%

0.8%

2%

0.2%

0.3%

India games

0.0%

0.3%

0.0%

0.0%

0.0%

0.3%

You tube

0.0%

0.1%

1%

1%

0.0%

0.3%

1%

0.0%

0.0%

2%

0.2%

0.3%

Naukri

0.6%

0.1%

0.1%

0.2%

0.4%

0.2%

Ebay

0.1%

0.0%

0.0%

0.1%

0.0%

0.2%

Nokia

0.0%

0.0%

0.3%

0.9%

0.0%

0.2%

Espnstar

0.6%

0.1%

0.0%

0.5%

0.0%

0.2%

Howstuffworks

0.0%

0.0%

0.5%

2%

0.0%

0.2%

ICICIbank

0.4%

0.0%

0.0%

0.1%

0.1%

0.2%

IRCTC

0.0%

0.0%

0.0%

3%

0.0%

0.2%

Raaga

0.4%

0.0%

0.0%

2%

0.0%

0.2%

Monster

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

Santabanta

0.2%

0.0%

0.2%

0.3%

0.0%

0.1%

Reliance

0.3%

0.0%

0.0%

0.0%

0.0%

0.1%

BSNL

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Cricinfo

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Hi5

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Hpindia

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Indiafm

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Manoramaonline

0.0%

0.8%

0.0%

0.0%

0.0%

0.1%

NSEindia

0.3%

0.0%

0.0%

0.0%

0.0%

0.1%

Sony

0.2%

0.0%

0.1%

0.0%

0.6%

0.1%

Timesjob

0.0%

0.1%

0.0%

0.0%

0.3%

0.1%

Timesofindia

0.0%

0.0%

0.0%

0.0%

0.1%

0.1%

ICICIDirect

133

Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Ebizel

0.0%

0.0%

0.0%

0.4%

0.0%

0.1%

Makemytrip

0.0%

0.0%

0.3%

0.0%

0.6%

0.1%

Zapak

0.2%

0.0%

0.2%

0.0%

0.1%

0.1%

Economictimes

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Indiabulls

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Indiainfoline

0.3%

0.0%

0.0%

0.0%

0.0%

0.1%

Samachar

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Freshersworld

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

BBC

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

CBSE

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Download

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

Yatra

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

123Greetings

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Amazon

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Bharatmatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

HDFC

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indiamart

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indianexpress

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indianrailways

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indya

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Shaadi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

VSNL

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Rcm business

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Mail2 web

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Airtel

0.0%

0.0%

0.0%

0.0%

0.6%

0.0%

6%

7%

8%

13%

6%

10%

Others

134

Table 50: Most used website - all websites Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

802

796

740

426

382

6,169

Google

35%

51%

22%

30%

19%

31%

Yahoo

19%

22%

50%

23%

18%

26%

Rediff

10%

4%

6%

11%

45%

12%

Orkut

3%

6%

6%

8%

4%

5%

Gmail

4%

4%

2%

3%

5%

4%

0.8%

3%

1%

0.5%

0.3%

2%

Indiatimes

2%

0.0%

0.2%

2%

0.3%

1%

Moneycontrol

7%

0.0%

0.0%

0.7%

0.0%

1%

Hotmail

Wikipedia

3%

0.0%

0.1%

0.9%

0.0%

0.8%

Sify

0.2%

0.9%

0.0%

0.1%

0.0%

0.7%

MSN

0.0%

0.4%

0.4%

0.5%

0.1%

0.5%

Icicibank

0.6%

0.0%

0.9%

0.3%

0.1%

0.5%

Nseindia

1%

0.0%

0.0%

0.0%

0.0%

0.5%

Icicidirect

1%

0.0%

0.0%

2%

0.1%

0.4%

Naukri

0.1%

0.2%

0.6%

0.5%

0.3%

0.3%

Ebay

0.5%

0.0%

0.2%

0.0%

0.0%

0.3%

WWE

0.0%

0.0%

0.8%

2%

0.0%

0.3%

Bseindia

0.5%

0.0%

0.0%

2%

0.0%

0.3%

Santabanta

0.5%

0.0%

0.0%

0.0%

0.1%

0.2%

Contest2win

0.8%

0.0%

0.0%

0.0%

0.0%

0.2%

Download

0.4%

0.0%

0.0%

0.0%

0.5%

0.2%

Sharekhan

0.3%

0.0%

0.0%

0.1%

0.1%

0.2%

Monster

0.2%

0.3%

0.1%

0.0%

0.0%

0.1%

Raaga

0.4%

0.0%

0.0%

0.0%

0.1%

0.1%

Youtube

0.0%

0.0%

0.1%

0.8%

0.0%

0.1%

Espnstar

0.2%

0.0%

0.1%

0.0%

0.0%

0.1%

Timesjob

0.0%

0.0%

0.0%

0.0%

0.2%

0.0%

11%

8%

9%

13%

9%

13%

Others

Table 51: Preferred website for emailing Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

807

801

745

428

385

6,207

Yahoo

47%

55%

71%

52%

29%

52%

Gmail

23%

26%

14%

23%

14%

21%

Rediff

20%

11%

8%

18%

52%

18%

Hotmail

6%

6%

4%

5%

3%

6%

Sify

1%

0.3%

1%

0.7%

0.2%

1%

Indiatimes

1%

0.1%

0.2%

0.9%

0.1%

0.9%

Sancharnet/BSNL

0.9%

0.1%

3%

0.1%

0.4%

0.9%

VSNL

0.4%

0.6%

0.3%

0.6%

0.4%

0.4%

Lycos

0.2%

0.1%

0.0%

0.0%

0.2%

0.2%

AOL

0.0%

0.1%

0.0%

0.0%

0.1%

0.1%

135

Table 52: Multiple user shares of email websites Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

807

801

745

428

385

6,207

Yahoo

89%

91%

96%

89%

80%

90%

Gmail

67%

68%

51%

68%

58%

63%

Rediff

63%

60%

56%

57%

91%

61%

Hotmail

43%

39%

41%

40%

37%

42%

Indiatimes

28%

17%

13%

23%

22%

22%

Sify

15%

14%

22%

14%

17%

16%

Sancharnet/BSNL

9%

6%

10%

10%

6%

9%

VSNL

8%

7%

4%

4%

6%

6%

AOL

3%

3%

4%

2%

3%

3%

Lycos

1%

3%

1%

4%

2%

2%

Others

4%

5%

6%

4%

6%

5%

Table 53: No. of email accounts No. Of Email A/C

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

807

801

745

428

385

6,207

One

10%

13%

13%

12%

16%

12%

Two

25%

19%

24%

25%

25%

23%

Three

26%

31%

27%

24%

25%

27%

Four

19%

20%

17%

21%

17%

19%

Five or more

21%

17%

20%

18%

17%

19%

Average email ids

3.3

3.2

3.2

3.2

3.0

3.2

136

Table 54: Preferred website for job search Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

713

708

658

379

340

5,486

Naukri

43%

20%

21%

46%

33%

36%

Monster

30%

21%

31%

20%

20%

26%

Timesjobs

17%

10%

8%

15%

12%

13%

4%

32%

3%

0.6%

3%

7%

Yahoo

0.6%

2%

20%

0.1%

4%

4%

Rediff

0.1%

0.7%

3%

0.9%

20%

2%

Indiatimes

0.7%

2%

3%

2%

2%

2%

Freshersworld

0.4%

4%

1%

0.1%

0.0%

1%

1%

2%

0.8%

3%

0.6%

1%

Jobs

0.1%

0.8%

1%

2%

0.6%

1%

Jobstreet

0.9%

0.3%

0.3%

0.6%

0.2%

1%

Jobsearch

0.0%

0.0%

0.1%

0.3%

0.1%

0.6%

Clickjobs

0.7%

1%

0.2%

1%

0.0%

0.5%

Jobsindia

0.3%

0.4%

0.4%

0.0%

0.0%

0.2%

Devnetjobs

0.0%

0.0%

0.1%

0.4%

0.3%

0.1%

1%

6%

6%

7%

4%

5%

Google

Jobsahead

Others

137

Table 55: Preferred website for mobile content Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

621

616

573

330

296

4,779

Yahoo

7%

8%

56%

12%

8%

15%

Rediff

18%

5%

7%

12%

53%

13%

Google

4%

60%

5%

4%

4%

12%

Indiatimes

8%

7%

3%

9%

3%

8%

11%

3%

4%

11%

4%

8%

Sample Base

Nokia Mobile9

3%

1%

1%

2%

3%

3%

Ringtones

5%

0.1%

1%

2%

1%

3%

Airtel

3%

2%

1%

4%

2%

3%

Hutch

2%

2%

0.4%

1%

0.6%

3%

Funmaza

4%

1%

1%

3%

3%

2%

Sify

2%

0.0%

0.8%

2%

4%

2%

Mobango

3%

1%

0.9%

3%

3%

2%

Zedge

2%

0.6%

2%

2%

0.1%

1%

Sonyericsson

1%

0.3%

0.3%

3%

0.2%

1%

Games

2%

0.4%

0.4%

0.2%

0.0%

0.9%

R World

0.2%

0.0%

0.1%

1%

0.9%

0.8%

Santabanta

0.9%

0.1%

0.5%

2%

0.0%

0.7%

Download

0.5%

0.4%

0.2%

0.1%

0.1%

0.7%

1%

0.3%

1%

0.1%

0.6%

0.7%

Motozone

0.0%

0.1%

0.2%

5%

0.1%

0.7%

Cooltoad

0.4%

0.2%

0.2%

2%

2%

0.6%

Mauj

0.4%

0.0%

0.6%

0.7%

1%

0.6%

Masti4India

2%

0.0%

0.1%

0.0%

0.4%

0.5%

Mobileringtones

1%

0.3%

0.1%

1%

0.0%

0.5%

Tagtag

2%

0.4%

0.0%

0.1%

0.0%

0.5%

Papuyaar

0.4%

0.0%

0.8%

2%

0.5%

0.4%

Samsungmobile

0.7%

0.2%

0.0%

0.0%

0.0%

0.4%

Freeringtones

Cellebrum

1%

0.0%

0.0%

0.6%

0.0%

0.4%

MSN

0.0%

0.0%

0.4%

0.0%

0.0%

0.4%

Zapak

0.6%

0.1%

0.1%

0.0%

0.3%

0.3%

Idea

0.1%

0.2%

0.4%

0.3%

0.0%

0.3%

Getjar

0.4%

0.3%

0.3%

0.0%

0.2%

0.2%

Hungama

1%

0.0%

0.0%

0.1%

0.0%

0.2%

Indiafm

0.1%

0.0%

0.0%

0.0%

0.0%

0.2%

Raaga

0.0%

0.2%

0.1%

0.1%

0.6%

0.2%

BSNL

0.1%

0.8%

0.1%

0.0%

0.2%

0.2%

Dotsis

0.1%

0.0%

0.0%

0.8%

0.0%

0.1%

Apniisp

0.0%

0.2%

0.0%

0.0%

0.1%

0.1%

Others

11%

5%

11%

14%

4%

14%

138

Table 56: Preferred website for sports Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

649

644

599

344

309

4,991

Espnstarsports

35%

15%

17%

30%

16%

28%

7%

6%

55%

9%

10%

14%

Yahoo Cricinfo

23%

3%

4%

17%

6%

11%

Google

3%

55%

3%

3%

5%

10%

Rediff

11%

3%

5%

10%

46%

9%

Sports

0.9%

3%

1%

3%

3%

5%

Indiatimes

2%

0.8%

1%

3%

4%

3%

NDTV

1%

0.9%

0.4%

1%

0.5%

2%

Sify

2%

0.8%

1%

1%

2%

2%

Tensports

2%

2%

0.7%

2%

0.9%

2%

Cricketnext

3%

0.5%

2%

0.3%

0.5%

2%

WWE

0.2%

1%

2%

1%

0.1%

1%

MSN

0.6%

0.7%

0.6%

1%

0.6%

1%

Timesofindia

0.4%

0.0%

0.3%

0.0%

0.5%

0.9%

BBC Sports

0.4%

0.4%

0.3%

2%

0.7%

0.8%

CNN

0.3%

0.0%

0.6%

4%

0.0%

0.6%

Khel

1%

0.0%

0.0%

1%

1%

0.5%

Iccworldcup

0.3%

0.4%

0.3%

2%

0.4%

0.5%

DD Sports

0.0%

0.2%

0.3%

0.8%

0.1%

0.5%

Cricbuzz

0.0%

0.2%

0.0%

0.7%

0.7%

0.3%

Zeesports

0.2%

0.0%

0.1%

0.1%

0.0%

0.2%

7%

6%

5%

7%

3%

7%

Others

139

Table 57: Preferred website for travel products Website

Moneycontrol

Google

Rediff

AFU

Sample Base

664

659

613

Yatra

26%

6%

16%

352

317

5,106

19%

10%

16%

Makemytrip

27%

4%

7%

20%

7%

15%

Google

3%

69%

IRCTC

16%

4%

3%

3%

6%

13%

5%

23%

8%

12%

Yahoo

2%

Rediff

2%

3%

57%

2%

7%

10%

1%

4%

4%

52%

6%

Indiatimes

3%

2%

1%

4%

4%

3%

Travel

4%

0.8%

0.0%

2%

0.2%

2%

Travelguru

3%

0.0%

0.2%

6%

0.8%

2%

Cleartrip

3%

0.7%

0.4%

0.3%

0.6%

2%

Airdeccan

2%

1%

0.7%

3%

0.7%

1%

Airindia

0.0%

0.1%

0.0%

0.0%

0.1%

0.9%

Sify

0.0%

0.0%

0.9%

1%

0.1%

0.9%

Jetairways

0.4%

0.9%

1%

1%

0.1%

0.8%

Rajtravels

0.4%

0.1%

0.7%

1%

0.0%

0.8%

MSN

0.0%

3%

0.3%

0.0%

0.1%

0.8%

1%

0.1%

0.6%

0.3%

0.0%

0.7%

Tours

0.7%

0.0%

0.0%

1%

0.0%

0.6%

Goair

0.3%

0.1%

0.0%

2%

0.1%

0.4%

Spicejet

0.4%

0.3%

0.3%

0.2%

0.1%

0.4%

Incredibleindia

0.0%

0.0%

0.2%

0.3%

0.7%

0.4%

Indiatravels

0.8%

0.5%

0.0%

0.0%

0.0%

0.3%

Hotels

0.0%

0.1%

0.0%

0.2%

0.0%

0.3%

Indianairlines

0.0%

0.2%

0.2%

0.0%

0.0%

0.2%

Flykingfisher

0.2%

0.0%

0.0%

0.0%

0.0%

0.2%

Travelocity

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

KSRTC

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

Thomascook

0.0%

0.0%

0.2%

0.1%

0.0%

0.2%

Sitatours

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Airsahara

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

5%

3%

2%

7%

2%

9%

Travel India

Others

Yahoo

ICICI

140

Table 58: Preferred website for matrimony Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

614

609

567

326

293

4,723

Bharatmatrimony

38%

14%

13%

32%

32%

25%

Shaadi

39%

16%

19%

35%

15%

28%

Google

1%

43%

1%

1%

0.8%

8%

Jeevansaathi

5%

6%

4%

3%

2%

5%

0.1%

3%

40%

3%

3%

7%

2%

4%

3%

3%

5%

5%

0.4%

1%

2%

3%

36%

4%

Yahoo Matrimony Rediff Tamilmatrimony

5%

2%

4%

4%

0.7%

3%

Simplymarry

4%

0.2%

2%

2%

0.9%

3%

Matrimonial

0.1%

2%

4%

0.9%

0.5%

2%

Telugumatrimony

0.3%

0.2%

0.2%

2%

0.3%

0.8%

Keralamatrimony

0.3%

0.4%

0.3%

0.3%

0.1%

0.8%

Indiamatrimony

0.1%

1%

0.0%

2%

0.6%

1%

1%

0.4%

0.3%

2%

0.4%

1%

Indianmatrimony

0.0%

0.2%

0.0%

0.0%

0.3%

0.6%

MSN

0.0%

3%

0.2%

0.0%

0.0%

0.7%

Sify

0.0%

0.3%

0.5%

0.0%

0.1%

0.5%

Punjabmatrimony

0.0%

0.0%

0.4%

1%

0.0%

0.2%

Matchmaker

0.0%

0.3%

0.1%

0.5%

0.4%

0.1%

Oriyamatrimony

0.0%

0.0%

1%

0.0%

0.0%

0.3%

Bengalimatrimony

0.5%

0.0%

0.4%

0.1%

0.0%

0.2%

Marathimatrimony

0.1%

0.0%

0.0%

0.2%

0.9%

0.1%

Hindimatrimony

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Gujuratimatrimony

0.0%

0.0%

0.2%

0.1%

0.0%

0.1%

Urdumatrimony

0.0%

0.0%

0.3%

0.0%

0.1%

0.0%

Agarwal2Agarwal

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

Sindhimatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

2%

3%

3%

3%

1%

4%

Indiatimes

Others

141

Table 59: Preferred website for cinema Website Sample Base

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

620

615

573

329

296

4,771

Yahoo

9%

1%

57%

8%

11%

13%

Google

4%

58%

2%

3%

5%

11%

Bollywood

7%

1%

2%

6%

2%

5%

PVR Cinemas

9%

4%

2%

5%

2%

5%

Indiafm

6%

1%

4%

5%

3%

4%

Rediff

4%

2%

2%

5%

43%

6%

Cinema

3%

0.2%

2%

5%

3%

4%

Santabanta

3%

0.7%

4%

0.6%

3%

2%

Indiatimes

4%

0.3%

2%

4%

2%

3%

Movies

2%

1%

3%

2%

2%

4%

Tamilcinemas

3%

2%

2%

1%

0.6%

2%

Idlebrain

2%

1%

1%

0.7%

2%

1%

Sify

1%

0.5%

0.7%

4%

0.7%

3%

0.7%

2%

0.5%

1%

0.8%

1%

Imdb

1%

4%

0.0%

0.7%

0.0%

1%

Funcinemas

4%

0.3%

0.2%

1%

0.9%

2%

Indiaglitz

Raaga

5%

1%

2%

0.2%

0.5%

1%

0.3%

1%

0.5%

0.0%

1%

0.9%

Inox

2%

0.5%

0.0%

3%

0.7%

1%

Zeecinemas

1%

0.2%

0.3%

5%

0.1%

1%

0.8%

0.7%

0.0%

1%

0.2%

1%

Thecinema

2%

0.3%

0.0%

0.4%

0.2%

0.8%

Adlabs

3%

0.0%

0.2%

4%

0.7%

0.9%

0.9%

3%

0.2%

0.3%

0.2%

1%

1%

0.1%

2%

3%

0.0%

0.9%

Youtube

Indiancinema

MSN Satyamcinema Galatta

0.1%

1%

0.4%

0.0%

0.3%

0.5%

Indya

1%

0.0%

2%

2%

0.1%

0.9%

Cinemax

1%

0.7%

0.0%

0.7%

0.3%

0.7%

0.1%

2%

0.0%

0.0%

2%

0.7%

Teluguone Andhravilas

1%

0.0%

0.1%

0.0%

1%

0.8%

Filmfare

0.1%

0.0%

0.1%

0.0%

0.9%

0.4%

Hollywood

0.3%

0.0%

0.3%

2%

0.0%

0.5%

Musicindiaonline

0.0%

0.0%

0.1%

0.1%

0.1%

0.2%

Cinesouth

0.0%

0.6%

0.5%

0.0%

0.0%

0.3%

NDTV

0.0%

0.3%

1%

0.0%

0.0%

0.6%

Smashits

0.2%

0.1%

0.3%

0.0%

0.1%

0.4%

Timesofindia

0.3%

0.1%

0.0%

0.0%

0.0%

0.5%

Starmovies

2%

0.0%

0.0%

0.0%

0.2%

0.5%

Malayalamcinema

0.3%

0.3%

0.0%

2%

0.0%

0.4%

Chitraloka

0.3%

0.0%

0.0%

0.2%

0.1%

0.3%

Yashrajfilms

0.9%

0.0%

0.0%

0.1%

0.1%

0.2%

Prasad2

0.6%

0.1%

0.7%

0.0%

0.3%

0.3%

Funmala

0.1%

0.8%

0.0%

0.0%

1%

0.2%

Sonypictures

0.0%

0.0%

0.0%

0.1%

0.0%

0.2%

Glamsham

0.0%

0.0%

0.2%

0.9%

0.0%

0.1%

13%

8%

7%

22%

9%

14%

Others

142

Table 60: Preferred website for online share/stock trading Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

165

164

153

88

79

1,271

ICICI Direct

37%

17%

26%

73%

42%

35%

Sherkhan

22%

20%

20%

10%

30%

22%

Indiabulls

12%

0.0%

3%

2%

2%

7%

Kotaksecurities

6%

0.9%

1%

1%

0.8%

4%

Religare

1%

13%

2%

2%

0.0%

4%

5Paisa

3%

0.0%

13%

2%

1%

3%

BSE

1%

2%

0.3%

6%

9%

3%

Geojit

4%

0.0%

0.0%

0.7%

0.0%

3%

NSE

1%

3%

0.5%

0.1%

0.0%

2%

hdfcsec

2%

1%

0.0%

0.6%

11%

2%

Reliancemoney

0.5%

0.0%

0.0%

0.9%

0.0%

2%

Karvy

0.1%

0.0%

0.0%

0.0%

0.3%

0.4%

Angeltrade

0.7%

0.0%

0.0%

0.5%

0.0%

0.3%

9%

43%

34%

3%

5%

13%

Others

143

Table 61: Preferred website for games Website

Moneycontrol

Google

Sample Base

614

609

567

Yahoo

17%

8%

53%

Zapak

26%

12%

10%

18%

Google

6%

51%

2%

Games

5%

5%

2%

Rediff

Yahoo

ICICI

Rediff

AFU

326

293

4,722

19%

16%

20%

11%

15%

2%

5%

11%

11%

0.7%

7%

3%

0.6%

3%

3%

39%

4%

10%

0.3%

7%

2%

1%

4%

Miniclip

4%

4%

2%

4%

2%

3%

Indiagames

4%

0.8%

2%

3%

0.7%

3%

Onlinegames

2%

2%

0.5%

4%

1%

2%

Contest2Win

Indiatimes

2%

0.2%

0.5%

2%

1%

2%

MSN

0.2%

3%

1%

0.7%

0.2%

2%

Download

0.6%

0.5%

2%

2%

3%

1%

Sify

0.9%

0.0%

0.7%

0.4%

2%

1%

Easports

0.5%

0.2%

0.3%

0.2%

1%

0.9%

Cricinfo

0.1%

0.0%

0.3%

0.3%

0.2%

0.9%

Freeonlinegames

0.4%

0.6%

1%

0.2%

0.2%

0.8%

Bigfishgames

0.1%

0.5%

0.0%

0.3%

0.0%

0.6%

Funmaza

0.1%

0.5%

0.6%

0.0%

1%

0.6%

Funtoosh

0.0%

0.5%

0.2%

0.1%

0.9%

0.5%

Games2win

1%

0.0%

0.0%

0.0%

0.3%

0.4%

Freegames

0.9%

0.1%

0.0%

1%

0.1%

0.4%

1%

0.0%

0.0%

0.3%

0.6%

0.4%

Realarcade

0.0%

0.2%

0.0%

0.0%

0.8%

0.4%

Gamehouse

0.1%

0.0%

0.1%

0.0%

0.0%

0.4%

Sports

0.2%

0.5%

0.0%

1%

0.2%

0.4%

Stickcricket

0.0%

0.3%

0.0%

0.4%

0.7%

0.4%

Gamesonline

0.1%

0.6%

0.1%

0.8%

0.0%

0.4%

Cartoonnetwork

0.3%

0.6%

0.0%

0.0%

0.0%

0.3%

Santabanta

0.0%

0.3%

0.4%

0.0%

0.2%

0.3%

Playgames

0.0%

0.2%

0.0%

0.2%

0.0%

0.3%

Gamezone

0.2%

0.1%

0.0%

0.2%

0.0%

0.3%

Gamespot

0.0%

0.0%

0.3%

0.0%

0.1%

0.2%

Gamesworld

0.1%

0.6%

0.3%

0.1%

0.0%

0.2%

Toondisneyindia

0.0%

0.3%

0.3%

0.8%

0.1%

0.2%

Arcade

0.4%

0.3%

0.0%

0.0%

0.1%

0.2%

Others

15%

7%

10%

22%

10%

15%

Hungama

144

Table 62: Preferred website for online shopping Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

663

658

612

352

316

5,098

Ebay

41%

11%

27%

46%

18%

30%

Rediff

25%

9%

16%

23%

68%

23%

Google

5%

61%

1%

0.4%

2%

11%

Yahoo

3%

4%

49%

2%

2%

9%

13%

2%

2%

4%

2%

7%

6%

4%

3%

8%

3%

5%

0.0%

0.7%

0.0%

4%

0.0%

2%

Indiatimes Futurebazaar Shopping Sify

1%

1%

0.4%

1%

3%

2%

Indiaplaza

3%

0.0%

0.0%

3%

1%

1%

MSN

0.0%

3%

0.0%

0.0%

0.1%

1%

Onlineshopping

0.3%

0.1%

0.1%

0.8%

0.2%

0.9%

Amazon

0.4%

3%

0.2%

1%

0.0%

0.7%

Timesofindia

0.0%

0.0%

0.0%

0.0%

0.0%

0.5%

4%

3%

2%

6%

0.4%

7%

Others

145

Table 63: Preferred website for online news Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

707

702

653

375

337

5,441

Yahoo

5%

10%

60%

8%

11%

14%

NDTV

15%

4%

3%

13%

6%

12%

Rediff

16%

3%

5%

9%

54%

11%

Google

6%

57%

5%

2%

3%

10%

Indiatimes

7%

2%

3%

8%

6%

6%

Aajtak

5%

2%

2%

9%

1%

5%

BBC

3%

1%

3%

11%

3%

4%

Timesofindia

3%

1%

1%

4%

2%

3%

CNN

4%

0.9%

1%

3%

3%

3%

MSN

0.1%

4%

7%

2%

1%

3%

Sample Base

Ibnlive

8%

0.4%

0.2%

3%

1%

3%

0.7%

0.9%

0.2%

1%

0.3%

2%

Thehindu

2%

0.3%

0.7%

1%

0.3%

2%

Manoramaonline

1%

1%

3%

1%

0.8%

2%

Eenadu

2%

0.4%

0.5%

4%

0.9%

2%

Zeenews

2%

2%

0.1%

4%

0.6%

2%

Moneycontrol

3%

0.5%

0.2%

2%

0.6%

1%

Jagran

0.8%

0.2%

0.6%

2%

1%

1%

Times

0.2%

0.1%

0.5%

0.2%

0.1%

0.8%

Dinamalar

0.9%

2%

0.7%

0.1%

0.1%

0.7%

Starnews

0.8%

0.9%

0.1%

0.4%

0.3%

0.7%

DD News

1%

0.2%

0.6%

2%

0.0%

0.7%

Sify

Moneycontrol

4%

0.0%

0.0%

0.9%

0.0%

0.7%

TV9

0.0%

0.1%

0.0%

0.0%

0.5%

0.6%

Hindustantimes

0.8%

0.0%

0.3%

0.0%

0.0%

0.6%

Economictimes

1%

0.1%

0.0%

2%

0.0%

0.6%

Hinduonnet

0.4%

0.3%

0.1%

0.1%

0.0%

0.3%

Esakal

0.7%

0.3%

0.3%

0.0%

0.4%

0.3%

Midday

0.3%

0.0%

0.0%

0.0%

0.4%

0.1%

Webduniya

0.0%

0.0%

0.0%

0.0%

0.3%

0.1%

6%

6%

2%

8%

2%

9%

Others

146

Table 64: Preferred website for friendship/dating Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

611

606

564

324

291

4,700

Orkut

40%

17%

22%

40%

16%

27%

Yahoo

19%

17%

62%

15%

19%

25%

Google

7%

49%

0.7%

5%

5%

11%

Rediff

5%

2%

4%

9%

46%

8%

Fropper Date Indiatimes Friends

5%

1%

2%

3%

0.9%

3%

0.9%

0.6%

0.0%

5%

3%

3%

3%

0.2%

0.3%

3%

2%

2%

0.4%

0.0%

0.1%

0.7%

0.5%

2%

Friendfinder

2%

0.6%

0.8%

2%

0.9%

2%

Adultfriendfinder

2%

0.6%

0.2%

2%

0.5%

2%

Hi5

3%

0.9%

1%

1%

0.2%

1%

MSN

0.3%

3%

1%

1%

0.9%

1%

Friendship

0.1%

0.3%

0.1%

0.2%

0.2%

1%

Sify

0.1%

0.0%

0.3%

0.6%

0.1%

0.6%

Tagged

1%

0.7%

0.6%

0.3%

0.0%

0.5%

Desimartini

0.1%

0.0%

0.9%

0.0%

0.0%

0.3%

Batchmates

1%

0.0%

0.0%

0.0%

0.1%

0.3%

Friendster

0.0%

0.3%

0.1%

0.1%

0.1%

0.2%

Match

0.4%

0.0%

0.0%

0.1%

0.1%

0.1%

Others

9%

7%

4%

12%

7%

10%

147

Table 65: Preferred website for music Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

633

628

584

336

302

4,866

Raaga

27%

13%

12%

21%

12%

20%

Yahoo

7%

4%

47%

11%

11%

13%

Google

1%

49%

5%

2%

5%

10%

Music

2%

2%

1%

5%

0.9%

5%

Rediff

2%

0.6%

3%

3%

36%

4%

Musicindiaonline

7%

2%

0.7%

4%

3%

4%

Cooltoad

6%

3%

2%

4%

4%

4%

Mp3

2%

1%

0.6%

2%

2%

2%

Mtv

3%

0.6%

1%

1%

0.4%

2%

Tamilsongs

0.6%

0.2%

2%

0.7%

0.4%

2%

Youtube

0.1%

1%

1%

0.7%

2%

2%

2%

0.0%

0.5%

1%

1%

2%

Indiatimes Smashits

2%

2%

0.6%

2%

0.1%

1%

0.1%

0.0%

0.2%

0.9%

0.7%

1%

Papuyaar

1%

0.1%

1%

3%

0.6%

1%

Songs

2%

1%

2%

0.7%

0.5%

1% 1%

Sify

Livewire

1%

0.6%

0.1%

0.0%

1%

Emusic

0.2%

0.0%

6%

0.8%

0.4%

1%

Bollywoodmusic

0.3%

0.3%

0.3%

0.1%

0.5%

0.9%

Indiafm

0.5%

0.9%

2%

0.3%

0.2%

0.9%

Musiconline

0.8%

1%

0.2%

0.5%

0.8%

0.9%

Okesite

0.6%

3%

0.3%

0.9%

0.0%

0.9%

Dishant

2%

0.6%

0.2%

3%

0.4%

0.7%

Bollyexpress

3%

0.1%

0.2%

0.4%

2%

0.7%

Indianmusic

0.7%

0.4%

0.1%

3%

0.0%

0.7%

MSN

0.0%

0.5%

0.7%

0.0%

0.7%

0.7%

Apniisp

0.2%

0.3%

0.8%

0.4%

2%

0.6%

Pz10

0.8%

0.0%

0.3%

0.5%

0.1%

0.6%

Funmaza

0.9%

0.4%

0.3%

0.0%

0.6%

0.6%

Realplayer

0.5%

0.0%

0.0%

0.1%

0.0%

0.6%

Timesmusic

0.8%

0.0%

0.1%

0.0%

0.1%

0.6%

1%

0.0%

0.3%

0.6%

0.8%

0.5%

0.7%

0.1%

0.3%

0.1%

0.1%

0.5%

Bollyfm Downloads Andhravilas

1%

0.0%

0.0%

0.6%

0.2%

0.4%

0.1%

0.2%

0.6%

2%

0.1%

0.4%

1%

0.0%

0.1%

0.0%

0.5%

0.4%

123music

0.5%

0.0%

0.0%

1%

1%

0.3%

Itunes

0.5%

0.3%

0.0%

0.5%

0.4%

0.3%

Radiomirchi

0.8%

0.0%

0.3%

0.1%

0.3%

0.3%

Musicworld

0.4%

0.0%

0.3%

0.7%

0.0%

0.3%

Telgusongs

0.1%

0.2%

0.0%

0.3%

2%

0.2%

Tamilmp3world

0.0%

0.1%

0.5%

0.0%

0.1%

0.2%

Sonymusic

0.1%

0.5%

0.0%

0.2%

0.0%

0.2%

Desimusic

0.1%

0.2%

0.0%

0.9%

0.5%

0.1%

Desiweb

0.1%

0.0%

0.2%

0.2%

0.3%

0.1%

17%

10%

7%

22%

6%

13%

Mag4U Musicmazaa

Others

148

Table 66: Preferred info search engine - local language Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

376

373

347

199

179

2,890

Google

68%

89%

79%

75%

84%

73%

0.6%

1%

5%

0.1%

0.6%

2%

Kerala

1%

0.9%

0.0%

1%

0.5%

2%

Guruji

3%

3%

0.0%

0.3%

2%

2%

Manoramaonline

Webduniya

2%

0.2%

0.2%

4%

1%

1%

Khoj

0.2%

0.0%

1%

0.4%

3%

1%

MSN

0.0%

3%

0.7%

0.0%

0.2%

1%

Eenadu

2%

0.5%

0.0%

2%

2%

0.9%

Webulagam

1%

0.0%

1%

0.9%

0.5%

0.8%

Chennaionline

0.1%

0.0%

0.0%

1%

0.0%

0.5%

Jagran

1%

0.1%

0.0%

2%

0.0%

0.4%

Others

22%

2%

13%

13%

7%

16%

Rediff

AFU

Table 67: Preferred website for real estate Website Sample Base

Moneycontrol

Google

Yahoo

ICICI

568

563

524

301

271

4,367

Google

5%

81%

8%

8%

11%

19%

Yahoo

3%

4%

69%

8%

13%

15%

Magicbricks

32%

3%

4%

13%

4%

12%

Realestates

5%

2%

3%

15%

4%

10%

16%

3%

3%

15%

2%

10%

3%

2%

5%

4%

54%

7%

11%

0.5%

2%

5%

3%

5%

Property

9%

0.5%

0.4%

9%

0.4%

3%

Indiatimes

1%

0.0%

0.8%

2%

1%

3%

0.0%

0.0%

0.0%

0.7%

3%

1%

2%

0.2%

0.0%

0.0%

0.7%

0.7%

MSN

0.0%

0.5%

0.1%

0.0%

0.7%

0.6%

Manoramaonline

0.0%

0.0%

0.2%

0.0%

0.2%

0.5%

Chennaionline

0.0%

0.0%

0.0%

0.0%

0.7%

0.5%

Indiabulls

0.3%

0.0%

0.0%

2%

0.0%

0.4%

NDTV

0.8%

0.0%

0.0%

0.0%

0.0%

0.4%

Realtor

0.1%

0.0%

0.0%

0.1%

0.2%

0.3%

Keralarealestate

0.0%

0.0%

0.0%

3%

0.0%

0.2%

12%

5%

3%

16%

2%

12%

99acres Rediff Indiaproperty

Sify Sulekha

Others

149

Table 68: Preferred info search engine - English Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

666

661

615

353

318

5,123

Google

84%

89%

41%

78%

53%

71%

Yahoo

6%

3%

52%

6%

8%

12%

English

1%

0.1%

1%

6%

0.2%

3%

Rediff

1%

0.6%

1%

1%

35%

3%

MSN

0.4%

3%

0.7%

0.5%

0.3%

1%

Wikipedia

2%

1%

2%

2%

0.6%

1%

Indiatimes

0.2%

0.0%

0.0%

1%

0.8%

0.7%

Dictionary

2%

0.1%

0.0%

0.9%

0.0%

0.6%

BBC

0.0%

0.0%

0.0%

0.0%

0.1%

0.6%

Sify

0.0%

0.0%

0.0%

0.0%

0.1%

0.6%

Timesofindia

0.3%

0.0%

0.0%

0.0%

0.0%

0.4%

Altavista

0.1%

0.6%

0.0%

1%

0.0%

0.3%

2%

2%

3%

5%

2%

5%

Others

Table 69: Preferred website for instant messaging Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

666

661

615

353

318

5,123

Yahoo

66%

40%

84%

62%

42%

60%

Google Talk

13%

47%

7%

11%

7%

15%

Rediffbol

8%

3%

4%

11%

46%

11%

MSN

5%

5%

2%

6%

1%

6%

Orkut

2%

1%

1%

4%

2%

2%

Meebo

1%

3%

1%

2%

1%

2%

Skype

1%

0.2%

0.0%

0.3%

0.5%

0.7%

Indiatimes

0.1%

0.0%

0.0%

1%

0.1%

0.6%

AIM

0.4%

0.2%

0.0%

0.0%

0.1%

0.4%

3%

1%

0.7%

2%

0.3%

4%

Others

150

Table 70: Preferred website for social networking/communities Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

481

477

444

255

229

3,700

Orkut

70%

87%

24%

55%

64%

56%

Yahoo

11%

4%

66%

10%

22%

20%

MSN

1%

3%

1%

2%

0.5%

2%

Friends

0.5%

0.0%

0.0%

5%

0.0%

2%

Communities

0.1%

0.5%

0.0%

0.2%

0.1%

1%

Hi5

0.2%

0.3%

1%

3%

2%

0.8%

Myspace

1%

0.6%

0.0%

0.0%

0.0%

0.8%

Fropper

0.5%

0.0%

0.1%

0.2%

0.1%

0.4%

Linkedin

2%

0.0%

0.5%

0.0%

0.4%

0.4%

Tagged

0.1%

0.3%

0.6%

0.0%

0.0%

0.3%

Bharatstudent

0.5%

0.3%

0.0%

0.0%

2%

0.3%

Ryze

0.6%

0.1%

0.0%

1%

0.1%

0.3%

13%

3%

6%

24%

10%

16%

Others

151

Table 71: Preferred website for astrology Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

598

593

552

317

285

4,597

Yahoo

13%

6%

72%

20%

17%

22%

Astrology

22%

11%

6%

25%

3%

17%

Google

3%

65%

4%

6%

6%

14%

Rediff

14%

4%

6%

10%

55%

10%

Indiatimes astrospeak

13%

2%

0.8%

7%

6%

7%

Sify

4%

0.6%

0.6%

3%

2%

3%

MSN

4%

4%

0.7%

2%

2%

3%

Sarafreder

3%

0.6%

0.7%

1%

0.1%

2%

Horoscope

0.2%

0.3%

0.0%

0.8%

0.1%

2%

3%

0.4%

0.5%

2%

0.4%

2%

0.7%

1%

0.0%

2%

0.4%

0.8%

3%

0.2%

0.0%

3%

0.2%

0.8%

Astrolife Indianastrology Astrogyan Ivillage

0.8%

0.3%

1%

0.0%

0.7%

0.7%

Astroyogi

2%

0.8%

0.3%

1%

0.0%

0.7%

Webduniya

1%

0.4%

0.0%

0.3%

0.9%

0.6%

Timesofindia

0.6%

0.0%

0.0%

0.1%

0.0%

0.6%

Bejandaruwalla

2%

0.0%

0.1%

1%

0.0%

0.6%

Santabanta

1%

0.1%

0.7%

0.5%

0.1%

0.5%

Astrocenter

2%

0.8%

0.0%

0.0%

0.7%

0.5%

Paramdhaam

0.1%

0.2%

0.0%

0.0%

0.3%

0.5%

Manoramaonline

0.0%

0.0%

0.0%

0.8%

0.1%

0.5%

1%

0.0%

0.0%

2%

0.0%

0.5%

Indya

0.1%

0.0%

0.0%

0.1%

0.1%

0.4%

Webulagam

0.1%

0.0%

0.4%

0.0%

0.0%

0.4%

1%

0.0%

1%

0.0%

0.6%

0.4%

0.1%

0.0%

0.7%

0.0%

0.0%

0.3%

1%

0.0%

0.0%

0.2%

0.0%

0.3%

Kundli

0.3%

0.2%

0.0%

0.2%

0.0%

0.3%

Astroindia

0.1%

0.0%

0.0%

0.8%

0.0%

0.2%

Astroworld

0.1%

0.1%

0.0%

0.1%

0.3%

0.2%

Jagran

0.1%

0.1%

0.0%

0.0%

0.4%

0.2%

Others

7%

4%

5%

11%

5%

9%

Astrologyzone

Ganeshaspeaks Tarot Cyberastro

152

Table 72: Preferred website for online learning/education Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

583

578

538

309

278

4,482

Google

27%

78%

21%

24%

21%

32%

Yahoo

5%

2%

58%

5%

9%

13%

Rediff

3%

1%

2%

4%

45%

6%

Wikipedia

8%

1%

3%

10%

5%

5%

Education

4%

0.2%

0.7%

9%

0.2%

4%

Indiatimes

2%

0.0%

1%

1%

0.5%

2%

W3schools

3%

3%

0.7%

2%

0.6%

2%

Onlinelearning

0.5%

0.0%

0.9%

2%

0.0%

2%

MSN

0.1%

3%

0.7%

0.3%

0.9%

1%

IGNOU

1%

0.0%

0.6%

4%

0.5%

1%

CBSE

1%

0.1%

0.4%

0.0%

0.0%

1%

Ebizel

1%

0.4%

0.3%

6%

0.1%

1%

Onlineeducation

0.0%

0.0%

0.0%

0.4%

0.0%

1%

Annauniversity

0.2%

0.2%

0.4%

0.7%

0.2%

1%

ICFAI

1%

0.4%

0.4%

0.5%

1%

0.8%

Microsoft

0.4%

0.1%

0.4%

2%

0.8%

0.7%

Howstuffworks

0.3%

0.3%

0.0%

2%

2%

0.6%

ICAI

2%

0.1%

0.0%

1%

0.0%

0.6%

Dewsoftoverseas

0.4%

0.2%

0.3%

0.2%

0.2%

0.5%

BBC

0.5%

0.0%

0.0%

2%

0.1%

0.5%

Gurukul

0.2%

0.0%

0.0%

1%

0.1%

0.5%

Britishcouncil

0.6%

0.0%

0.0%

0.0%

0.7%

0.5%

Pubmed

2%

0.0%

0.0%

0.0%

0.2%

0.4%

Freshersworld

1%

0.2%

0.0%

0.1%

0.0%

0.3%

Answers

0.1%

1%

0.0%

0.7%

0.0%

0.3%

Worldwidelearn

0.0%

0.0%

0.0%

0.3%

0.0%

0.3%

English

0.5%

0.1%

0.0%

0.2%

0.0%

0.3%

Learning

0.1%

0.0%

0.7%

0.0%

0.1%

0.2%

Goiit

0.0%

0.0%

0.4%

0.5%

0.0%

0.2%

Symbiosis

0.3%

0.1%

0.3%

0.0%

0.0%

0.2%

NCERT

0.0%

0.3%

0.1%

0.3%

0.3%

0.2%

Mit.edu

0.3%

0.0%

0.0%

0.7%

0.6%

0.2%

Others

33%

8%

8%

19%

10%

23%

153

Table 73: Preferred blog sites Website

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

164

163

152

87

78

1,265

Google

25%

61%

9%

9%

12%

23%

Yahoo

5%

12%

37%

19%

17%

19%

Rediff

11%

10%

3%

13%

40%

11%

Blogger

22%

1%

9%

13%

5%

10%

Blogspot

10%

3%

3%

14%

4%

10%

Ibibo

15%

4%

8%

15%

16%

9%

Tagged

0.0%

0.0%

22%

0.0%

0.0%

3%

Hi5

0.0%

2%

3%

0.3%

0.0%

2%

2%

2%

0.2%

4%

3%

2%

Debonairblog

0.7%

1%

0.0%

8%

1%

2%

Youtube

0.0%

1%

1%

0.0%

0.0%

2%

5%

0.1%

0.0%

2%

0.3%

2%

Indiatimes

Mouthshut Mylot

3%

1%

0.6%

1%

0.0%

1%

MSN

0.3%

1%

1%

0.1%

0.0%

0.9%

Myspace

0.0%

1%

0.0%

0.0%

0.1%

0.5%

TimesofIndia

0.2%

0.0%

0.0%

0.0%

0.0%

0.5%

Sulekha

0.2%

0.1%

1%

0.0%

0.2%

0.4%

Fropper

0.0%

0.0%

0.1%

0.0%

0.4%

0.4%

Monster

0.1%

0.0%

0.1%

0.0%

0.0%

0.3%

1%

0.1%

2%

1%

0.1%

2%

Others

154

Table 74: Other language preferred for local language content Language

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

107

106

99

57

51

823

Hindi

22%

16%

17%

24%

22%

20%

Tamil

21%

12%

20%

4%

9%

16%

Telugu

18%

25%

8%

24%

11%

14%

7%

18%

10%

0.8%

13%

13%

Malayalam Marathi

12%

6%

8%

18%

20%

11%

Kannada

4%

16%

9%

11%

5%

9%

Bengali

8%

0.6%

6%

6%

5%

6%

Gujarati

5%

0.0%

8%

8%

2%

4%

Konkani

0.0%

0.0%

8%

0.0%

0.0%

1%

Urdu

0.0%

2%

0.0%

2%

1%

0.7%

Oriya

0.8%

0.0%

0.0%

0.0%

2%

0.6%

Punjabi

0.0%

0.0%

0.4%

0.0%

1%

0.5%

Awadhi

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

Bhojpuri

0.0%

0.6%

0.0%

0.0%

0.0%

0.2%

Bodo

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

Tulu

0.0%

0.0%

0.0%

0.0%

2%

0.2%

Assamese

0.0%

0.4%

0.0%

0.0%

0.0%

0.1%

Kanauji

0.0%

0.0%

0.0%

0.0%

0.9%

0.1%

Maithili

0.0%

0.6%

0.5%

0.0%

0.0%

0.1%

Manipuri

0.0%

0.0%

0.8%

0.0%

0.0%

0.1%

Sanskrit

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Marwari

0.5%

0.0%

0.0%

0.0%

0.0%

0.1%

Santhali

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Bundeli

0.0%

0.3%

0.0%

0.0%

0.0%

0.0%

Haryanvi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Kashmiri

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

0.9%

2%

5%

3%

7%

3%

155

Table 75: Preferred website for checking local language content Website Sample Base

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

107

106

99

57

51

823

Google

9%

42%

10%

12%

8%

15%

Yahoo

4%

2%

46%

0.0%

7%

10%

Eeandu

16%

4%

0.9%

24%

8%

8%

0.6%

7%

9%

2%

8%

7%

Thinamalar

6%

5%

1%

0.0%

4%

5%

Webduniya

4%

2%

2%

4%

8%

4%

0.0%

7%

0.0%

0.0%

0.0%

4%

Marathiworld

7%

2%

4%

8%

3%

3%

Webulagam

4%

5%

7%

0.2%

0.7%

3%

Esakal

4%

1%

2%

8%

2%

3%

Rediff

0.0%

2%

3%

2%

15%

3%

Jagran

7%

0.1%

0.0%

3%

4%

2%

Malayalamanorama

Keralakaumudi

Dainikjagran

0.5%

3%

0.4%

7%

6%

2%

Tamilcinema

1%

0.0%

0.5%

1%

0.0%

2%

Gujratsamachar

1%

0.0%

0.0%

4%

0.6%

1%

Anandabazaar

0.8%

0.1%

1%

0.0%

0.7%

1%

Banglalive

0.0%

0.0%

0.9%

5%

0.0%

1%

Kumudam

0.2%

0.0%

3%

0.0%

0.5%

1%

Kannadaaudio

0.2%

0.5%

0.0%

1%

1%

0.9%

Sakal

1%

0.0%

0.0%

4%

3%

0.9%

Thatskannada

0.0%

0.0%

0.0%

0.9%

0.5%

0.9%

Epatra

0.0%

0.3%

1%

7%

2%

0.8%

Amarujala

0.0%

2%

0.0%

0.0%

0.0%

0.7%

bbchindi

0.1%

0.0%

0.0%

0.0%

0.4%

0.7%

Bhaskar

2%

0.1%

0.3%

0.0%

4%

0.7%

Deepika

0.1%

0.0%

0.0%

0.0%

0.1%

0.6%

Vaartha

0.2%

0.3%

0.0%

0.0%

0.0%

0.4%

Dailythanthi

0.0%

0.8%

0.0%

0.0%

2%

0.4%

Dinakaran

0.0%

0.2%

0.0%

0.0%

0.0%

0.4%

Matrubhumi

0.1%

0.0%

0.0%

0.0%

0.4%

0.3%

Maharashtratimes

0.4%

0.0%

0.0%

0.5%

0.5%

0.3%

32%

15%

7%

8%

11%

18%

Others

156

Table 76: Most preferred TV channel TV Channel

Moneycontrol

Google

Sample Base

730

724

674

Star Plus

10%

7%

14%

Discovery

8%

7%

7%

NDTV

6%

3%

Aajtak

5%

2%

Sun TV

Yahoo

ICICI

Rediff

AFU

387

348

5,614

12%

13%

12%

9%

7%

7%

3%

5%

4%

6%

0.7%

10%

6%

5%

2%

6%

5%

4%

5%

5%

17%

0.9%

0.9%

5%

0.6%

5%

HBO

3%

5%

4%

4%

2%

4%

Sony

2%

4%

4%

2%

4%

4%

M TV

2%

6%

5%

2%

3%

3%

Star Movies

3%

3%

2%

3%

3%

3%

ESPN

1%

3%

3%

2%

2%

3%

Zee TV

2%

3%

4%

3%

2%

3%

Moneycontrol

Star One

4%

3%

2%

1%

4%

3%

0.6%

3%

3%

2%

5%

3%

National Geographic

6%

2%

2%

4%

0.5%

2%

CNN IBN

3%

2%

2%

2%

0.9%

2%

0.3%

2%

0.6%

1%

2%

2%

Ten Sports

TV 9 Star World

2%

0.0%

2%

2%

1%

1%

Asianet

0.2%

4%

2%

1%

1%

1%

DD 1

0.9%

1%

1%

1%

2%

1%

E TV

2%

4%

1%

0.7%

2%

1%

Sab TV

2%

1%

0.8%

1%

0.7%

1%

Star News

1%

0.1%

0.3%

1%

2%

1%

Gemini

0.3%

2%

0.6%

0.2%

1%

1%

Pogo

0.1%

0.2%

2%

0.9%

0.7%

1%

Cartoon Network

0.6%

2%

1%

1%

1%

0.9%

AXN

0.8%

0.8%

1%

0.7%

1%

0.9%

BBC

0.1%

0.9%

1%

0.3%

0.6%

0.9%

Star Sports

0.6%

0.3%

2%

2%

1%

0.8%

F TV

0.0%

0.7%

0.8%

2%

1%

0.8%

Zee Cinema

0.4%

0.9%

1%

0.1%

0.2%

0.8%

NDTV Profit

2%

0.0%

0.2%

0.2%

0.2%

0.8%

Travel & Living

0.9%

0.6%

0.2%

0.5%

0.8%

0.7%

Vijaya TV

0.3%

0.5%

1%

0.2%

0.1%

0.7%

History Channel

1%

1%

1%

1%

0.8%

0.7%

Sun Music

0.0%

0.9%

0.7%

0.0%

2%

0.6%

Set Max

0.5%

0.9%

0.5%

0.7%

1%

0.6%

Dd News

1%

0.0%

0.9%

0.0%

0.0%

0.6%

Kairali TV

0.0%

1%

0.0%

0.0%

0.0%

0.6%

Zoom

0.3%

1%

1%

0.1%

0.1%

0.5%

Animal Planet

0.2%

0.4%

0.8%

0.0%

1%

0.5%

Etv Kannada

0.9%

0.1%

0.9%

0.0%

0.3%

0.5%

157

TV Channel

Moneycontrol

Google

Times Now

0.6%

Surya TV

0.0%

Any Sports Channel

0.5%

India TV

0.0%

V Channel NDTV24*7 Aawaz

Yahoo

ICICI

Rediff

AFU

0.3%

1%

0.7%

0.1%

0.5%

0.0%

0.1%

0.0%

0.1%

0.4%

0.3%

1%

0.1%

0.7%

0.4%

0.3%

0.4%

0.1%

0.6%

0.4%

0.2%

0.4%

0.0%

0.0%

0.1%

0.4%

0.5%

0.4%

0.0%

0.0%

2%

0.4%

1%

0.2%

0.6%

0.1%

0.1%

0.4%

Any Music Channel

0.0%

2%

0.0%

0.0%

0.0%

0.3%

Any News Channel

0.1%

0.6%

0.9%

0.6%

0.9%

0.3%

Sahara One

0.2%

0.0%

0.8%

0.0%

0.0%

0.3%

Vh1

0.2%

0.9%

0.0%

0.0%

0.0%

0.3%

Zee News

0.0%

0.1%

0.9%

0.1%

0.8%

0.3%

Udaya TV

0.0%

0.2%

0.1%

0.2%

0.8%

0.3%

Zee Music

0.1%

0.1%

0.0%

0.8%

0.0%

0.3%

Headlines Today

0.5%

0.1%

0.4%

0.0%

2%

0.3%

Disney Channel

0.1%

0.4%

0.6%

0.1%

0.3%

0.2%

SS Music

0.1%

1%

0.5%

0.0%

0.0%

0.2%

Maa TV

0.1%

0.2%

0.0%

0.3%

0.5%

0.2%

Zee Marathi

0.3%

0.1%

0.4%

0.6%

0.1%

0.2%

ETC

0.0%

1%

0.0%

0.1%

0.3%

0.2%

Jetix

0.0%

0.0%

0.5%

2%

0.0%

0.2%

1%

0.1%

0.0%

0.0%

0.0%

0.2%

Etv Marathi

0.9%

0.0%

0.0%

0.1%

0.2%

0.2%

Star Anand

0.0%

0.0%

1%

0.0%

0.0%

0.2%

Animax

0.0%

0.0%

0.0%

2%

0.0%

0.1%

Star Gold

0.0%

0.2%

0.0%

0.1%

0.5%

0.1%

MH1

0.0%

0.0%

0.4%

0.0%

0.2%

0.1%

Alfa Marathi

0.1%

0.0%

0.0%

0.0%

0.1%

0.1%

Any Movie Channel

0.0%

0.4%

0.0%

0.0%

0.2%

0.1%

B4U

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Jaya TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Teja TV

0.0%

0.1%

0.0%

1%

0.1%

0.1%

Zee Business

0.2%

0.0%

0.0%

0.1%

0.6%

0.1%

Zee Café

0.0%

0.0%

0.0%

0.6%

0.0%

0.1%

Hungama TV

0.3%

0.2%

0.0%

0.0%

0.0%

0.1%

Local

0.4%

0.0%

0.0%

0.0%

0.0%

0.1%

Kiran TV

0.0%

0.0%

1%

0.0%

0.0%

0.1%

Raj TV

0.0%

0.8%

0.0%

0.0%

0.0%

0.1%

Set Pix

0.0%

0.0%

0.3%

0.0%

0.0%

0.1%

Etv Bangla

0.0%

0.1%

0.0%

0.0%

0.1%

0.0%

God

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Star Utsav

0.0%

0.2%

0.0%

0.0%

0.1%

0.0%

India Vision

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Hall Mark

0.0%

0.4%

0.0%

0.0%

0.0%

0.0%

Ibnlive

158

TV Channel

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Aditya

0.0%

0.0%

0.0%

0.0%

0.1%

0.0%

Astha

0.0%

0.1%

0.0%

0.0%

0.1%

0.0%

K TV

0.0%

0.0%

0.0%

0.1%

0.1%

0.0%

Sahara TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sanskar

0.0%

0.0%

0.0%

0.0%

0.2%

0.0%

Zee English

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Studio

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

All Telugu

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Nick

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sahara Samay

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Smile TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Bangla

0.0%

0.0%

0.0%

0.0%

0.7%

0.0%

Akasha Bangla

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Peace TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Primier

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Win Cable

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

0.2%

3%

0.1%

2%

0.5%

0.8%

159

Table 77: Most preferred newspaper Newspaper

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

729

723

673

387

348

5,606

The Times of India

35%

34%

29%

35%

38%

34%

The Hindu

15%

25%

17%

21%

16%

18%

The Hindustan Times

5%

4%

8%

4%

6%

6%

Deccan Chronicle

2%

7%

4%

2%

4%

4%

The Economic Times

10%

1%

0.9%

3%

2%

3%

0.5%

3%

2%

2%

2%

3%

The Telegraph

2%

2%

2%

4%

1%

3%

Dainik Bhaskar

4%

1%

2%

5%

4%

3%

Indian Express

2%

0.5%

3%

1%

2%

2%

Malyalam Manorama

1%

2%

4%

0.3%

0.3%

2%

Dainik Jagran

2%

1%

2%

1%

3%

2%

The Tribune

2%

3%

2%

1%

1%

2%

Deccan Herald

2%

2%

2%

0.3%

1%

1%

Vijay Karnataka

4%

0.4%

1%

0.9%

0.2%

1%

DNA

1%

2%

1%

2%

0.8%

1%

Gujrat Samachar

2%

0.1%

2%

3%

0.3%

1%

Mid Day

0.4%

1%

2%

2%

2%

1%

Dinamalar

0.0%

0.4%

1%

0.7%

0.2%

0.8%

Mumbai Mirror

0.6%

0.1%

0.6%

1%

2%

0.7%

Anand Bazar Patrika

0.8%

1%

1%

0.3%

0.8%

0.7%

Daily Thanthi

0.0%

2%

0.8%

0.0%

0.7%

0.6%

Divya Bhaskar

1%

0.0%

0.0%

0.7%

0.8%

0.6%

Eenadu

Business Line

2%

0.0%

0.0%

0.6%

0.0%

0.6%

Lokmat

0.4%

0.4%

2%

0.9%

0.5%

0.5%

Sakal

0.5%

0.0%

0.8%

1%

0.4%

0.5%

1%

0.0%

0.2%

0.2%

1%

0.5%

Dinakaran

0.3%

0.0%

0.3%

0.0%

0.7%

0.5%

Loksatta

0.7%

0.2%

1%

0.0%

2%

0.5%

Sandesh

0.2%

0.0%

0.0%

0.9%

0.3%

0.5%

Amar Ujala

0.2%

0.6%

0.4%

0.1%

0.4%

0.4%

Mathrubhumi

0.0%

0.1%

1%

0.0%

0.7%

0.3%

Nav Hindi Times

0.3%

0.3%

0.0%

0.0%

0.8%

0.3%

Punjab Kesari

0.0%

0.2%

1%

0.0%

0.9%

0.3%

Nai Dunia

0.0%

0.0%

0.9%

0.0%

0.3%

0.3%

Kerala Kaumudi

0.0%

0.0%

0.0%

0.0%

0.0%

0.3%

Business Standard

0.1%

0.0%

0.3%

0.6%

0.0%

0.3%

Gulf News

0.0%

2%

0.0%

0.0%

0.0%

0.3%

Nav Bharat Times

0.1%

0.5%

0.1%

0.0%

0.3%

0.2%

Hitvada

0.2%

0.4%

0.4%

0.2%

0.3%

0.2%

Maharashtra Times

0.5%

0.0%

0.1%

0.6%

0.7%

0.2%

The Statesman

0.8%

0.2%

0.2%

0.0%

0.0%

0.2%

Andhra Jyoti

0.4%

0.5%

0.1%

0.0%

0.3%

0.2%

Rajasthan Patrika

160

Newspaper

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Samaj

0.3%

0.0%

0.0%

0.0%

0.1%

0.2%

Vartha

0.1%

0.1%

0.0%

0.0%

0.3%

0.2%

Prajavani

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Vijaya Times

0.1%

0.0%

0.1%

0.2%

0.1%

0.1%

Dharitri

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Dinamani

0.0%

0.0%

0.1%

0.5%

0.1%

0.1%

Mumbai Samachar

0.0%

0.0%

0.0%

1%

0.0%

0.1%

Prabhat Khabar

0.0%

0.0%

0.3%

1%

0.2%

0.1%

Udayavani

0.0%

0.1%

0.4%

0.0%

0.0%

0.1%

Pratidin (Local)

0.0%

0.0%

1%

0.0%

0.0%

0.1%

Bangalore Times

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Pudhari

0.0%

0.0%

0.0%

0.1%

0.1%

0.1%

Mint

0.5%

0.0%

0.0%

0.0%

0.0%

0.1%

Saamna

0.0%

0.0%

0.0%

0.0%

0.1%

0.0%

Sambad

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Kannada praba

0.0%

0.0%

0.0%

0.3%

0.2%

0.0%

Asian Age

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Employment News

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Financial Express

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Free Press Journal

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Jansatta

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Madhyamum

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Rashtriya Sahara

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Sanmarg

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Siasat

0.0%

0.0%

0.0%

0.0%

0.1%

0.0%

The Pioneer

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Vartaman

0.0%

0.0%

0.0%

0.0%

0.1%

0.0%

Tarun Bharat (Marathi)

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

india Today

0.0%

0.0%

0.0%

0.0%

0.1%

0.0%

Janshakti

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Aaj Kal

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Inquilab

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Greater Kashmir

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sambad

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

0.1%

0.5%

1%

1%

0.5%

0.5%

161

Table 78: Most preferred magazine Magazine

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

646

641

596

343

308

4,968

India Today

28%

20%

25%

27%

29%

25%

The Week

4%

7%

5%

5%

6%

6%

Reader's Digest

4%

5%

5%

9%

9%

5%

Outlook

6%

2%

1%

4%

4%

5%

Sports Star

2%

7%

4%

3%

3%

4%

Femina

3%

4%

7%

2%

3%

3%

Business World

7%

2%

0.6%

4%

0.7%

3%

Business Today

5%

0.5%

0.3%

0.9%

2%

3%

Digit

2%

2%

2%

7%

4%

2%

Film Fare

0.9%

2%

5%

0.2%

2%

2%

Chip

2%

2%

2%

3%

3%

2%

Ananda Vikatan

1%

2%

1%

1%

0.5%

2%

Star Dust

1%

3%

1%

1%

2%

2%

Autocar India

1%

3%

1%

0.4%

2%

2%

Women's Era

0.5%

2%

1%

0.8%

2%

1%

Swathi

1%

0.8%

0.6%

0.9%

2%

1%

Business India

1%

0.0%

0.3%

0.2%

1%

1%

0.0%

2%

0.0%

0.1%

0.0%

1%

1%

1%

1%

1%

0.5%

1%

Time

0.4%

3%

0.7%

2%

0.2%

1%

India Times

0.9%

1%

1%

2%

0.3%

0.9%

Chitralekha

2%

0.0%

0.1%

3%

0.1%

0.9%

Wisdom Electronics For You

Business & Economy

1%

1%

0.9%

0.6%

0.1%

0.9%

Computers Today

0.1%

1%

0.8%

2%

0.8%

0.8%

Fortune India

0.8%

0.6%

1%

0.2%

0.2%

0.8%

Vanita

0.0%

1%

3%

0.1%

1%

0.7%

Kumudham

0.2%

0.3%

1%

0.2%

0.7%

0.7%

Cosmopolitan

2%

0.3%

0.2%

0.1%

1%

0.7%

Grihshobha

0.6%

0.1%

0.8%

0.6%

0.5%

0.6%

National Geographic

0.8%

0.5%

1%

0.2%

0.2%

0.6%

PC Quest

0.3%

0.9%

0.0%

0.1%

1%

0.6%

Science Reporter

0.4%

0.2%

3%

0.0%

0.2%

0.6%

Outlook Money

2%

0.0%

0.0%

0.0%

0.5%

0.6%

Dalal Street

2%

0.5%

0.3%

1%

0.1%

0.6%

Competition Success Review

0.4%

0.6%

0.7%

0.6%

2%

0.5%

Overdrive

0.1%

0.7%

0.3%

0.9%

1%

0.5%

Today

0.7%

0.2%

2%

0.2%

2%

0.5%

Health

0.4%

0.9%

0.1%

0.8%

0.1%

0.4%

Business Week

0.7%

1%

0.0%

0.0%

0.1%

0.4%

Gladrags

0.6%

0.4%

0.0%

0.0%

0.1%

0.4%

Playboy

0.0%

0.4%

0.0%

0.9%

0.5%

0.4%

Cricket Samrat

0.2%

0.3%

0.4%

0.1%

0.0%

0.3%

162

Magazine

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Brunch

0.0%

0.1%

0.6%

0.1%

0.1%

0.3%

Anandamela

0.0%

0.0%

2%

0.0%

0.0%

0.3%

Capital Market

2%

0.3%

0.0%

0.2%

0.0%

0.3%

Data Quest

0.0%

0.0%

0.0%

2%

0.1%

0.3%

Manorama

0.0%

0.6%

2%

0.0%

0.0%

0.3%

Meri Saheli

0.0%

0.4%

0.3%

0.0%

0.3%

0.2%

Good House Keeping

0.5%

0.0%

0.0%

0.0%

0.6%

0.2%

Inside Outside

0.2%

0.4%

0.0%

0.6%

0.1%

0.2%

Safari

0.4%

0.0%

0.2%

0.2%

0.0%

0.2%

Sudha

0.0%

0.2%

0.0%

0.6%

0.2%

0.2%

PC World

0.0%

1%

0.0%

0.0%

0.4%

0.2%

Chronicle

0.0%

1%

0.0%

0.0%

0.0%

0.2%

Cineblitz

0.0%

0.0%

0.8%

0.1%

0.0%

0.2%

Debonair

0.0%

0.0%

0.0%

0.0%

0.1%

0.2%

Desh

0.6%

0.0%

0.5%

0.1%

0.7%

0.2%

Junior Vikatan

0.0%

1%

0.2%

0.1%

0.0%

0.2%

Maxim

0.4%

0.2%

0.0%

0.1%

0.1%

0.2%

Sarita

0.1%

0.0%

1%

0.0%

0.4%

0.2%

1%

0.0%

0.0%

0.0%

0.1%

0.2%

The Economist

0.4%

0.0%

0.0%

0.1%

0.0%

0.2%

Money life

0.3%

0.0%

0.0%

0.0%

0.1%

0.2%

Sananda

0.0%

0.0%

0.4%

0.2%

0.1%

0.1%

Abhiyan

0.1%

0.0%

0.2%

0.6%

0.0%

0.1%

Aha Zindagi

0.0%

0.2%

0.1%

0.1%

0.8%

0.1%

Aval Vikatan

0.0%

0.0%

0.1%

0.0%

0.0%

0.1%

Linux For You

0.1%

0.0%

0.4%

0.2%

0.0%

0.1%

Graphiti

0.1%

0.0%

0.2%

0.0%

0.0%

0.1%

Auto India

0.1%

0.0%

0.2%

0.0%

0.1%

0.1%

Buzz

0.2%

0.1%

0.0%

0.6%

0.1%

0.1%

Champak

0.0%

0.0%

0.4%

0.0%

0.0%

0.1%

Deccan Chronicle

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

Elle

0.0%

0.0%

0.4%

0.1%

0.0%

0.1%

Frontline

0.0%

0.3%

0.5%

0.0%

0.1%

0.1%

Lokprabha

0.0%

0.1%

0.4%

0.0%

0.1%

0.1%

Saptahik Sakal

0.0%

0.0%

0.0%

0.7%

0.0%

0.1%

Saras Salil

0.0%

0.0%

0.3%

0.0%

0.6%

0.1%

Savvy

0.4%

0.0%

0.0%

0.1%

0.2%

0.1%

Society

0.0%

0.0%

0.0%

0.3%

0.1%

0.1%

Living Digital

0.6%

0.1%

0.0%

0.0%

0.0%

0.1%

Animation Reporter

0.0%

0.4%

0.0%

0.9%

0.1%

0.1%

Chandamama

0.0%

0.0%

0.2%

0.0%

0.0%

0.1%

Andra Jyoti

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Bikes

0.0%

0.4%

0.0%

0.0%

0.0%

0.1%

Business Standard

0.0%

0.4%

0.0%

0.0%

0.1%

0.1%

Taranga

163

Magazine

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Anandalok

0.0%

0.0%

0.0%

0.0%

0.2%

0.1%

Developer IQ

0.0%

0.0%

0.0%

1%

0.0%

0.1%

Auto World

0.3%

0.0%

0.0%

0.0%

0.1%

0.1%

Better Photography

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Top Gear

0.0%

0.1%

0.0%

0.1%

0.1%

0.0%

Saptahik Bartaman

0.0%

0.0%

0.1%

0.1%

0.0%

0.0%

Nirogadhaam

0.3%

0.0%

0.0%

0.0%

0.1%

0.0%

Automobiles

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Business Times

0.0%

0.0%

0.0%

0.0%

0.2%

0.0%

Grihlakshmi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Kadambini

0.0%

0.0%

0.0%

0.0%

0.2%

0.0%

Mathrubhumi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Outlook Traveller

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Pratiyogita Darpan

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Saheli

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sakhi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Mans World

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Kurukshetra

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Economical Times

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

4%

8%

7%

6%

6%

7%

Others

Table 79: Most preferred radio channel Radio Channel

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

507

503

468

269

242

3,900

Radio Mirchi

40%

30%

37%

46%

34%

39%

Red FM

10%

14%

12%

14%

11%

12%

AIR

10%

12%

8%

11%

12%

11%

Radio City

12%

10%

10%

8%

10%

10%

Suryan FM

4%

9%

10%

2%

6%

7%

Big FM

9%

2%

4%

9%

9%

6%

AIR FM GOLD

4%

11%

7%

3%

6%

5%

AIR FM RAINBOW

4%

5%

4%

0.9%

5%

3%

Fever FM

3%

2%

2%

3%

1%

2%

BBC World Space Go FM Power FM

0.4%

1%

3%

2%

2%

1%

1%

0.1%

0.1%

0.3%

0.5%

1%

0.5%

2%

0.1%

0.7%

3%

1%

2%

0.9%

1%

0.1%

0.1%

0.9%

Amar FM

0.6%

0.0%

0.0%

0.0%

0.2%

0.2%

Hum FM

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

1%

0.6%

1%

0.6%

0.8%

1%

Others

164

Table 80: Top of mind recall for brands TOM Brand

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Sample Base

785

779

725

417

374

6,038

Sony

11%

6%

7%

5%

6%

8%

Nokia

6%

6%

8%

7%

9%

7%

Tata

4%

6%

5%

6%

7%

5%

LG

4%

6%

4%

3%

5%

4%

Reliance

5%

2%

4%

5%

3%

4%

Colgate

4%

0.9%

0.6%

6%

2%

3%

HLL

2%

0.3%

2%

2%

4%

3%

Nike

2%

3%

3%

2%

2%

3%

Samsung

3%

2%

2%

3%

2%

2%

Pepsi

1%

3%

1%

1%

2%

2%

Microsoft

2%

2%

3%

2%

2%

2%

Adidas

0.7%

5%

2%

0.7%

0.2%

2%

Maruti

2%

0.9%

2%

2%

3%

2%

Philips

1%

2%

2%

1%

1%

2%

Coca Cola

2%

0.4%

1%

1%

3%

2%

Google

2%

1%

1%

1%

2%

1%

Reebok

2%

1%

0.9%

1%

1%

1%

Hero Honda

1%

2%

1%

0.2%

2%

1%

HP

2%

1%

2%

2%

0.7%

1%

IBM

0.1%

4%

0.5%

2%

1%

1%

Airtel

1%

1%

0.4%

2%

1%

1%

Godrej

2%

0.7%

0.8%

0.4%

1%

1%

Bajaj

2%

0.7%

2%

1%

1%

1%

Raymonds

1%

0.4%

1%

1%

0.7%

0.9%

Intel

0.5%

2%

1%

0.6%

0.6%

0.9%

Honda

2%

1%

0.1%

0.9%

2%

0.9%

Levis

1%

0.6%

0.9%

0.3%

0.6%

0.8%

Videocon

0.6%

2%

0.4%

0.7%

0.7%

0.7%

Wipro

0.4%

2%

0.6%

0.1%

0.7%

0.7%

Compaq

0.3%

0.3%

0.6%

0.0%

0.3%

0.7%

1%

0.8%

0.2%

0.4%

0.7%

0.7%

Lakme

0.6%

0.8%

2%

0.5%

0.9%

0.6%

Onida

0.3%

0.6%

1%

0.5%

0.9%

0.6%

Lee

0.4%

0.1%

1%

2%

0.3%

0.6%

Amul

0.2%

0.3%

0.8%

0.0%

0.9%

0.5%

Britannia

0.0%

0.2%

0.6%

2%

0.6%

0.5%

Cadbury

0.5%

0.3%

0.4%

0.7%

0.9%

0.5%

Motorola

0.4%

0.0%

0.7%

1%

0.3%

0.5%

Peter England

0.2%

2%

0.4%

0.2%

0.0%

0.5%

Sony Ericsson

Hutch

1%

0.1%

0.5%

0.9%

0.2%

0.5%

BPL

0.4%

0.5%

0.5%

0.9%

1%

0.4%

HCL

0.2%

0.3%

0.6%

0.0%

1%

0.4%

165

TOM Brand Mercedes

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

0.5%

0.7%

0.6%

0.5%

0.2%

0.4%

Bata

1%

0.0%

0.3%

0.4%

0.7%

0.4%

BSNL

0.1%

0.3%

0.1%

0.2%

0.8%

0.4%

ICICI

0.6%

0.3%

0.2%

0.3%

0.1%

0.4%

Nestle

0.1%

0.7%

1%

0.2%

0.4%

0.4%

Surf

0.5%

0.5%

0.5%

0.0%

0.3%

0.4%

Titan

0.5%

0.2%

0.6%

0.0%

0.2%

0.4%

Apple

0.2%

0.7%

0.6%

0.2%

0.3%

0.4%

Dell

0.4%

0.4%

0.0%

0.1%

0.1%

0.4%

ITC

0.7%

0.1%

0.0%

0.6%

0.1%

0.4%

Toyota

0.2%

0.7%

0.0%

0.0%

0.6%

0.4%

Dabur

0.3%

0.3%

0.3%

0.0%

0.5%

0.3%

Whirlpool

0.1%

0.0%

0.3%

0.2%

1%

0.3%

Amway

0.3%

0.3%

0.3%

0.2%

0.1%

0.3%

Garnier

0.2%

0.4%

0.2%

0.2%

0.1%

0.3%

Hyundai

0.5%

0.4%

0.2%

0.2%

0.3%

0.3%

Kingfisher

0.1%

0.0%

0.3%

0.5%

0.4%

0.3%

Lenovo

0.4%

0.0%

0.0%

0.5%

0.1%

0.3%

Ponds

0.3%

0.2%

0.7%

0.3%

0.3%

0.3%

BMW

0.3%

0.4%

0.2%

0.3%

0.0%

0.3%

Canon

1%

0.0%

0.0%

0.3%

0.1%

0.3%

John Players

0.0%

0.4%

0.7%

0.0%

0.0%

0.3%

Provogue

0.2%

0.4%

0.7%

0.6%

0.2%

0.3%

Dettol

0.0%

0.0%

0.3%

0.1%

0.0%

0.3%

Parle

0.1%

0.0%

0.1%

0.1%

0.0%

0.2%

Johnson & Johnson

0.1%

0.3%

0.0%

0.0%

0.2%

0.2%

Pantaloon

0.0%

0.0%

0.4%

0.1%

0.2%

0.2%

Yamaha

0.2%

0.9%

0.3%

0.0%

0.1%

0.2%

Brooke Bond

0.1%

0.0%

0.0%

0.0%

0.0%

0.2%

Close Up

0.6%

0.0%

0.5%

0.0%

0.0%

0.2%

Horlicks

0.1%

0.2%

0.1%

0.4%

0.0%

0.2%

Infosys

0.2%

0.2%

0.0%

0.3%

0.1%

0.2%

Lifebuoy

0.1%

0.9%

0.0%

0.3%

0.3%

0.2%

Pepe

0.1%

0.3%

0.1%

0.6%

0.0%

0.2%

Pepsodent

0.1%

0.2%

0.3%

0.2%

0.1%

0.2%

TVS

0.0%

0.0%

0.0%

0.1%

0.3%

0.2%

Woodland

0.1%

0.1%

0.1%

0.0%

0.4%

0.2%

Arrow

0.0%

0.2%

0.3%

0.0%

0.3%

0.2%

Ford

0.1%

0.2%

0.2%

0.0%

0.1%

0.2%

1%

0.1%

0.2%

0.0%

0.2%

0.2%

LIC

0.6%

0.0%

0.2%

0.0%

0.0%

0.2%

Nescafe

0.2%

0.1%

0.6%

0.2%

0.3%

0.2%

Ray Ban

0.2%

0.4%

0.0%

0.3%

0.2%

0.2%

Rediff

0.5%

0.0%

0.2%

0.0%

0.1%

0.2%

Hamam

166

TOM Brand

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Revlon

0.0%

0.3%

0.5%

0.0%

0.1%

0.2%

Times of India

0.5%

0.0%

0.1%

0.5%

0.0%

0.2%

Denim

0.0%

0.0%

0.1%

0.0%

0.2%

0.1%

ISI

0.0%

0.2%

0.0%

0.0%

0.2%

0.1%

Killer

0.0%

0.1%

0.2%

0.2%

0.0%

0.1%

L`Oreal

0.1%

0.2%

0.1%

0.3%

0.0%

0.1%

Lux

0.0%

0.0%

0.6%

0.0%

0.1%

0.1%

Suzuki

0.0%

0.2%

0.0%

0.0%

0.1%

0.1%

Spykar

0.0%

0.5%

0.1%

0.2%

0.1%

0.1%

Thums Up

0.3%

0.0%

0.1%

0.0%

0.2%

0.1%

Wills

0.0%

0.0%

0.3%

0.0%

0.1%

0.1%

Allen Solly

0.2%

0.1%

0.1%

0.1%

0.1%

0.1%

Fair & Lovely

0.1%

0.0%

0.4%

0.0%

0.1%

0.1%

Ferrari

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Fevicol

0.1%

0.0%

0.2%

0.2%

0.1%

0.1%

Gillette

0.0%

0.0%

0.0%

0.0%

0.1%

0.1%

Honda City

0.1%

0.1%

0.1%

0.0%

0.1%

0.1%

IFB

0.0%

0.0%

0.4%

0.0%

0.0%

0.1%

Kodak

0.0%

0.6%

0.0%

0.0%

0.0%

0.1%

Koutons

0.3%

0.1%

0.0%

0.1%

0.1%

0.1%

Louis Phillip

0.7%

0.0%

0.0%

0.6%

0.0%

0.1%

Maggi

0.1%

0.0%

0.0%

0.2%

0.1%

0.1%

Mcdonald

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

MRF

0.0%

0.4%

0.1%

0.1%

0.1%

0.1%

Nirma

0.2%

0.0%

0.2%

0.0%

0.3%

0.1%

P&G

0.1%

0.0%

0.0%

0.0%

0.3%

0.1%

Panasonic

0.0%

0.0%

0.2%

0.0%

0.0%

0.1%

Park Avenue

0.0%

0.1%

0.1%

0.0%

0.1%

0.1%

Rin

0.0%

0.0%

0.0%

0.2%

0.0%

0.1%

Santro

0.5%

0.0%

0.0%

0.0%

0.0%

0.1%

Sify

0.0%

0.2%

0.0%

0.0%

0.1%

0.1%

Skoda

0.1%

0.0%

0.1%

0.3%

0.1%

0.1%

Tata Indicom

0.0%

0.0%

0.0%

0.2%

0.1%

0.1%

VIP

0.0%

0.2%

0.3%

0.0%

0.1%

0.1%

Yahoo

0.2%

0.1%

0.1%

0.0%

0.0%

0.1%

Zodiac

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Axe

0.0%

0.0%

0.2%

0.0%

0.0%

0.1%

L&T

0.1%

0.0%

0.0%

0.2%

0.1%

0.1%

Ranbaxy

0.4%

0.1%

0.2%

0.0%

0.0%

0.1%

Sansui

0.0%

0.0%

0.0%

0.2%

0.1%

0.1%

TCS

0.0%

0.0%

0.0%

0.4%

0.2%

0.1%

SBI

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Siemens

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Voltas

0.4%

0.0%

0.1%

0.0%

0.0%

0.1%

167

TOM Brand

Moneycontrol

Google

Yahoo

ICICI

Rediff

AFU

Gold Flake

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Gucci

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Mahindra & Mahindra

0.0%

0.0%

0.0%

0.2%

0.1%

0.0%

Parker

0.1%

0.1%

0.0%

0.0%

0.0%

0.0%

Rolex

0.2%

0.0%

0.0%

0.0%

0.0%

0.0%

Taj

0.1%

0.0%

0.0%

0.1%

0.1%

0.0%

Tata Tea

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Van Huesen

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Versace

0.0%

0.0%

0.0%

0.3%

0.0%

0.0%

Acer

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Idea

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Lays

0.0%

0.0%

0.0%

0.2%

0.1%

0.0%

Sahara

0.0%

0.0%

0.1%

0.0%

0.1%

0.0%

Armani

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Chevrolet

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Citi Bank

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

GE

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

HDFC

0.0%

0.1%

0.0%

0.0%

0.1%

0.0%

Mark & Spencer

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

NIIT

0.0%

0.4%

0.0%

0.0%

0.0%

0.0%

Pears

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Red Label

0.0%

0.1%

0.0%

0.0%

0.2%

0.0%

Reid & Taylor

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Scorpio

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Tanishq

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Tata Indica

0.1%

0.0%

0.0%

0.0%

0.1%

0.0%

Tata Motors

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

VSNL

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Glaxo

0.2%

0.0%

0.0%

0.0%

0.0%

0.0%

HSBC

0.0%

0.0%

0.0%

0.0%

0.1%

0.0%

MTNL

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Satyam

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Liberty

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

7%

14%

14%

17%

12%

12%

168

Appendix

169

Table 81: City type classification by market size

REGIONS North

South

East

West

Delhi

Bangalore Chennai Coimbatore Hyderabad

Kolkata

Ahmadabad Mumbai Pune Surat

Faridabad Jaipur Kanpur Lucknow Ludhiana Patna

Kochi Madurai

Asansol

Bhopal Thane Indore Nagpur Vadodara

Amritsar Chandigarh Dhanbad Ghaziabad

Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam

Agra Allahabad Dehradun Gurgaon Jodhpur Meerut Noida Ranchi Varanasi Others from North India

Mangalore Mysore Secunderabad Others from South India

CITY TYPE BY MARKET SIZE 1

Metros

Urban Uptowns

Emerging Towns

Others

Guwahati

Bhubaneswar Cuttack Raipur Others from East India

Aurangabad Goa Jabalpur Nashik Rajkot Solapur Others from West India

1

Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

170

Table 82: City type by population size vs. market size POPULATION SIZE

Upto 1 Lakh

1-5 Lakhs

5-10 lakhs

Above 10 Lakhs

Coimbatore

Ahmadabad Bangalore Chennai Delhi & NCR Hyderabad & Secunderabad Kolkata Mumbai & Suburbs Pune Surat Bhopal Jaipur Kanpur Lucknow Ludhiana Nagpur Patna

Metros

Faridabad

Assansol

Indore Kochi Madurai Vadodara

Goa

Amritsar Aurangabad Chandigarh Dhanbad Guwahati Jabalpur Rajkot Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam

Nashik

Mangalore Dehradun Others from North India Others from South India Others from East India Others from West India

Allahabad Bhubaneswar Cuttack Jodhpur Raipur Ranchi Solapur

Agra Meerut Varanasi

MARKET SIZE 2

Urban Uptowns

Emerging Towns

Others

Others from North India Others from South India Others from East India Others from West India

2

Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

171

Table 83: Socio economic classification (SEC) grid

Chief Wage Earner's 3 Occupation

Chief Wage Earner's Highest Education Illiterate

School (Up to 4 yrs)

School (5-9 yrs)

Secondary / High School

Not Grad.

Grad./ PG (Gen.)

Grad./ PG (Prof.)

Unskilled worker

E

E

E

D

D

D

D

Skilled worker

E

E

D

C

C

B

B

Petty traders

E

D

D

C

C

B

B

Shop owners

D

D

C

B

B

A

A

Businessmen/ industrialists – with no employee

D

C

B

B

A

A

A

Businessmen/ industrialists – with 1 to 9 employee

C

B

B

B

A

A

A

Businessmen/ industrialists – with 10+ employee

B

B

A

A

A

A

A

Self-employed professionals

D

D

D

B

B

A

A

Clerical/ salesmen

D

D

D

C

B

B

B

Supervisor level

D

D

C

C

B

B

A

Officers/ executives (junior)

C

C

C

B

B

A

A

Officers/ executives (middle/ senior)

B

B

B

B

A

A

A

3

Chief Wage Earner is the head of the household who contributes maximum to the monthly household income. It is assumed in Indian marketing and media space that the life style of a household is largely determined by the combination of head of household’s highest level of education and current occupation.

172

Index: Charts

Chart 1: Overlap between online financial info, real estate info and business/financial news checking ...................................................... 13 Chart 2: Age profile of online financial info users .................................. 16 Chart 3: City-market wise distribution of online financial info users ............ 16 Chart 4: Regional distribution of online financial info users ...................... 17 Chart 5: Years of net usage experience among online financial info users ..... 18 Chart 6: Place of accessing the internet by online financial users ............... 19 Chart 7: Response to online marketing stimuli ...................................... 21 Chart 8: Online buying among online financial info users.......................... 22 Chart 9: Gender breakup ................................................................ 31 Chart 10: Age group distribution ....................................................... 32 Chart 12: City class - by population size .............................................. 33 Chart 13: City class - by market size .................................................. 34 Chart 14: Region-wise break-ups....................................................... 36 Chart 15: Socio economic classification............................................... 38 Chart 16: Highest educational qualification.......................................... 39 Chart 17: Occupational break up....................................................... 40 Chart 18: Function / field of occupation ............................................. 41 Chart 19: Head of the household....................................................... 42 Chart 20: Monthly family income ...................................................... 43 Chart 21: Most expensive vehicle owned by the household........................ 44 Chart 22: Ownership of credit cards (individually).................................. 45 Chart 23: Current loan liabilities....................................................... 48 Chart 24: Years of experience in using internet ..................................... 49 Chart 25: Place of accessing internet ................................................. 50 Chart 26: Type of internet connection at home ..................................... 51 Chart 27: Type of internet connection at office..................................... 52 Chart 28: Service provider subscribed to at home .................................. 53 Chart 29: Service provider subscribed to at office .................................. 54 Chart 30: Frequency of accessing internet from home ............................. 55 Chart 31: Frequency of accessing internet from office............................. 56 Chart 32: Time of the day accessing internet from home ......................... 57 Chart 33: Time of the day accessing internet from office ......................... 58 Chart 34: Duration of PC usage from home........................................... 59 Chart 35: Duration of internet usage from home.................................... 60 Chart 36: Duration of PC usage from office .......................................... 61 Chart 37: Duration of internet usage from office ................................... 62 Chart 38: Time spent by internet users on watching TV ........................... 63 Chart 39: Time spent by internet users on reading newspaper ................... 64 Chart 40: Time spent by internet users on listening to radio ..................... 65 Chart 41: Professional activities ....................................................... 69 Chart 42: Personal activities............................................................ 70 Chart 43: Downloading activities....................................................... 71 Chart 44: E-commerce related activities ............................................. 72 Chart 45: Online shopping............................................................... 73 Chart 46: Response to online marketing stimulus ................................... 74 Chart 47: Blogging activities ............................................................ 75 Chart 48: Member of an online community........................................... 76 Chart 49: Problems faced while surfing the internet ............................... 80 Chart 50: Multiple user shares of email websites ................................... 82 Chart 51: Number of email accounts and average per capita email ids ......... 83

173

Index: Change from Previous Year Graphs

Chart 1: Gender breakup ................................................................ 31 Chart 2: Age group distribution ........................................................ 32 Chart 3: City class - by market size.................................................... 34 Chart 4: Region-wise break-ups ........................................................ 36 Chart 5: Socio economic classification ................................................ 38 Chart 6: Highest educational qualification ........................................... 39 Chart 7: Occupational break up ........................................................ 40 Chart 8: Head of the household ........................................................ 42 Chart 9: Monthly family income ........................................................ 43 Chart 10: Most expensive vehicle owned by the household........................ 44 Chart 11: Ownership of credit cards (individually).................................. 45 Chart 12: Years of experience in using internet ..................................... 49 Chart 13: Place of accessing internet ................................................. 50 Chart 14: Type of internet connection at home ..................................... 51 Chart 15: Type of internet connection at office..................................... 52 Chart 16: Service provider subscribed to at home .................................. 53 Chart 17: Service provider subscribed to at office .................................. 54 Chart 18: Frequency of accessing internet from home ............................. 55 Chart 19: Frequency of accessing internet from office............................. 56 Chart 20: Time of the day accessing internet from home ......................... 57 Chart 21: Time of the day accessing internet from office ......................... 58 Chart 22: Duration of PC usage from home........................................... 59 Chart 23: Duration of internet usage from home.................................... 60 Chart 24: Duration of PC usage from office .......................................... 61 Chart 25: Duration of internet usage from office ................................... 62 Chart 26: Time spent by internet users on watching TV ........................... 63 Chart 27: Time spent by internet users on reading newspaper ................... 64 Chart 28: Time spent by internet users on listening to radio ..................... 65 Chart 29: Professional activities ....................................................... 69 Chart 30: Personal activities............................................................ 70 Chart 31: Downloading activities....................................................... 71 Chart 32: E-commerce related activities ............................................. 72 Chart 33: Online shopping............................................................... 73 Chart 34: Response to online marketing stimulus ................................... 74 Chart 35: Multiple user shares of email websites ................................... 82 Chart 36: Number of email accounts and average per capita email ids ......... 83

174

Index: Tables

Table 1: Detailed sample base distribution of the land survey ..................... 6 Table 2: Popular online activities among all net users (Top 25) .................. 12 Table 3: Relative growth in popularity of online activities (Top 5) .............. 13 Table 4: Usage of other ‘finance’ related online activities by online financial info users................................................................................... 14 Table 5: Preferred websites for checking financial info online ................... 15 Table 6: Ownership of financial and non-financial household assets among net users checking financial info online ................................................... 18 Table 7: Online activities undertaken ‘relatively’ more by online financial info users ........................................................................................ 20 Table 8: Top 10 most popular online activities among online financial info users .............................................................................................. 21 Table 9: Comparative evaluation of the Top 5 financial info content websites on selected attributes ....................................................................... 22 Table 10: Popularity of various internet activities .................................. 29 Table 11: Preferred website for financial news/info ............................... 30 Table 12: Top 10 cities .................................................................. 35 Table 13: Preferred language of reading ............................................. 37 Table 14: Household asset ownership ................................................. 46 Table 15: Popularity of various internet activities .................................. 66 Table 16: Membership by type of online community ............................... 77 Table 17: Most used local language websites (other than English) ............... 78 Table 18: Online activities desired in other languages ............................. 79 Table 19: Preferred websites - emailing .............................................. 81 Table 20: Top of mind unaided recall - all websites ................................ 84 Table 21: Most used website - all websites........................................... 85 Table 22: Info search (English) ......................................................... 86 Table 23: Info search (local language) ................................................ 87 Table 24: Job search ..................................................................... 88 Table 25: Booking travel tickets ....................................................... 89 Table 26: Online shopping (other than travel tickets).............................. 90 Table 27: Online news ................................................................... 91 Table 28: Online share trading ......................................................... 92 Table 29: Real estate info............................................................... 93 Table 30: Matrimonial search........................................................... 94 Table 31: Dating/friendship search.................................................... 95 Table 32: Social networking/communities ........................................... 96 Table 33: Online gaming................................................................. 97 Table 34: Download mobile content................................................... 98 Table 35: Preferred instant messaging applications ................................ 99 Table 36: Download music ............................................................. 100 Table 37: Sports content ............................................................... 101 Table 38: Cinema content.............................................................. 102 Table 39: Most used local language websites (other than English) .............. 103 Table 40: Preferred blog sites ......................................................... 104 Table 41: Preferred astrology website ............................................... 105 Table 42: Preferred online learning / education website......................... 106 Table 43: Favorite TV channels ....................................................... 107 Table 44: Favorite newspapers ........................................................ 108 Table 45: Favorite magazines ......................................................... 109 Table 46: Favorite radio channels .................................................... 110 Table 47: TOM recall for brands....................................................... 111

175

Index: Segment wise Detailed Tables

Table 1: Gender breakup............................................................... 113 Table 2: Age group distribution ....................................................... 113 Table 3: City class - by population size .............................................. 114 Table 4: City class - by market size .................................................. 114 Table 5: City wise distribution ........................................................ 115 Table 6: Region-wise break-ups ....................................................... 116 Table 7: Preferred language of reading.............................................. 117 Table 8: Socio economic classification............................................... 117 Table 9: Highest educational qualification.......................................... 118 Table 10: Occupational break up ..................................................... 118 Table 11: Function / field of occupation ............................................ 118 Table 12: Head of the household ..................................................... 119 Table 13: Monthly family income ..................................................... 119 Table 14: Most expensive vehicle owned by the household ...................... 119 Table 15: Ownership of credit cards (individually) ................................ 120 Table 16: Household asset ownership ................................................ 120 Table 17: Current loan liabilities ..................................................... 121 Table 18: Years of experience in using internet.................................... 121 Table 19: Place of accessing internet ................................................ 121 Table 20: Type of internet connection at home.................................... 122 Table 21: Type of internet connection at office ................................... 122 Table 22: Service provider subscribed to at home ................................. 122 Table 23: Service provider subscribed to at office................................. 123 Table 24: Frequency of accessing internet from home............................ 123 Table 25: Frequency of accessing internet from office ........................... 123 Table 26: Time of the day accessing internet from home ........................ 124 Table 27: Time of the day accessing internet from office ........................ 124 Table 28: Duration of internet usage from home .................................. 124 Table 29: Duration of internet usage from office .................................. 125 Table 30: Duration of internet usage during weekdays ........................... 125 Table 31: Duration of internet usage during weekends ........................... 125 Table 32: Duration of PC usage from home ......................................... 126 Table 33: Duration of PC usage from office ......................................... 126 Table 34: Time spent by internet users on watching TV .......................... 126 Table 35: Time spent by internet users on reading newspaper .................. 127 Table 36: Time spent by internet users on listening to radio .................... 127 Table 37: Professional activities ...................................................... 127 Table 38: Personal activities .......................................................... 128 Table 39: Downloading activities ..................................................... 128 Table 40: E-commerce related activities ............................................ 129 Table 41: Online shopping ............................................................. 129 Table 42: Response to online marketing stimulus.................................. 129 Table 43: Blogging activities........................................................... 130 Table 44: Member of an online community ......................................... 130 Table 45: Membership by type of online community .............................. 131 Table 46: Usage of other language websites ........................................ 131 Table 47: Online activities desired in other languages ............................ 132 Table 48: Problems faced while surfing the internet.............................. 132 Table 49: Top of mind unaided recall - all websites............................... 133 Table 50: Most used website - all websites ......................................... 135 Table 51: Preferred website for emailing ........................................... 135 Table 52: Multiple user shares of email websites .................................. 136 Table 53: No. of email accounts ...................................................... 136 Table 54: Preferred website for job search ......................................... 137 Table 55: Preferred website for mobile content ................................... 138 Table 56: Preferred website for sports .............................................. 139

176

Table 57: Preferred website for travel products ................................... 140 Table 58: Preferred website for matrimony ........................................ 141 Table 59: Preferred website for cinema ............................................. 142 Table 60: Preferred website for online share/stock trading ..................... 143 Table 61: Preferred website for games .............................................. 144 Table 62: Preferred website for online shopping................................... 145 Table 63: Preferred website for online news ....................................... 146 Table 64: Preferred website for friendship/dating ................................ 147 Table 65: Preferred website for music............................................... 148 Table 66: Preferred info search engine - local language.......................... 149 Table 67: Preferred website for real estate ........................................ 149 Table 68: Preferred info search engine - English................................... 150 Table 69: Preferred website for instant messaging ................................ 150 Table 70: Preferred website for social networking/communities ............... 151 Table 71: Preferred website for astrology........................................... 152 Table 72: Preferred website for online learning/education ...................... 153 Table 73: Preferred blog sites ......................................................... 154 Table 74: Other language preferred for local language content................. 155 Table 75: Preferred website for checking local language content .............. 156 Table 76: Most preferred TV channel ................................................ 157 Table 77: Most preferred newspaper ................................................. 160 Table 78: Most preferred magazine .................................................. 162 Table 79: Most preferred radio channel ............................................. 164 Table 80: Top of mind recall for brands ............................................. 165 Table 81: City type classification by market size .................................. 170 Table 82: City type by population size vs. market size ........................... 171 Table 83: Socio economic classification (SEC) grid ................................ 172

177

178

179