Presented By: Deepti Goyal Devanshu Rajesh Saxena Nayandeep Kaur Ridhi Poddar

SAXENA

PRESENTED BY: DEEPTI GOYAL DEVANSHU Rajesh NAYANDEEP KAUR RIDHI PODDAR

Mc-Donald in India  

 

McDonald's opened its doors in India in October 1996 McDonald’s in India is a 50-50 joint venture partnership between McDonald’s Corporation [USA] and two Indian businessmen. - Amit Jatia’s company Hardcastle Restaurants Pvt. Ltd. owns and operates McDonald's restaurants in Western India. - While Connaught Plaza Restaurants Pvt. Ltd headed by Vikram Bakshi owns and operates the Northern operations. Both complete commitment to Quality, Service, Cleanliness and Value (QSC&V) Extensively trained along with their Indian management team, in McDonald's restaurants in Indonesia and the U.S.A. before opening the first McDonald’s restaurant in India.

 

It’s a US-based fast food giant McDonald's success in India had been built on four pillars: - limited menu fresh food -fast service & affordable price.







the company invested about Rs 400 crore even before its first restaurant commenced operations in October 1996. McDonald's India works with as many as 38 Indian suppliers on a long-term basis. ald's. India today purchases more than 96% of its products and supplies from Indian suppliers.

McDonald's suppliers in India  





Amrit Foods: supplier of Dairy Mixes, Soft Serve Mix and Milk Shake Mix . Cremica Industries:supplier for buns, liquid condiments, batter and breading in collaboration with its international partners Dynamix Dairies: McDonald's India has approved Dynamix Dairies, Baramati (Maharashtra) for supply of cheese to its restaurants. Dynamix has a modern automated plant that is fully computer controlled Trikaya Agriculture: Trikaya Agriculture is McDonald's supplier of fresh iceberg lettuce. The farms at Talegaon, Maharashtra produce the crop throughout the year





For McDonald's India, the distribution centres came in the following order: -Noida and Kalamboli (Mumbai) in 1996. -Bangalore in 2004. & -Kolkata (2007). McDonald's entered its first distribution partnership agreement with Radha Krishna Foodland.







Mc-Donalds spent 6 year in introducing the ‘Cold Chain Concept’ in India McDonald's. McDonald's Quality Inspection Programme (QIP) carries out quality checks at over 20 different points in the Cold Chain system. This has enabled to cut down on operational wastage.

McDonald's - Challenges



       

Multi Temp. Products - Over 65 % temperature controlled. Movement mainly by road. Regular movement of perishables by air. Routing Challenges. No Stock Outs at store. On time delivery record – above 97 %. Clean delivery record – above 99 %. Cannibalisation. Bullwhip effect.

THANKUUUUUUUU