Summer Preperation

HOW TO DO PROJECT DEEVANSHU SAXENA RAJESH YADAV NAYANDEEP VIKAS BALAJI GROUP

Impact of visual merchandising (POP-point of purchase) on sales in multi brand outlets (Men’s wear)-analysis of induced sale in PUNE CENTRAL.

TITLE  Impact

of visual merchandising (POPpoint of purchase) on sales in multi brand outlets (Men’s wear)-analysis of induced sale in PUNE CENTRAL.

OBJECTIVE  STUDY

OF THE PROFILE OF CUSTOMERS OF PUNE CENTRAL  DETERMING THE LIVING INDEX OF THE CUSTOMER AT PUNE CENTRAL  CALCULATING THE AVEREGE EXPENDITURE OF THE CUSTOMERS AT PUNE CENTRAL

METHODOLOGY THE STEPS IN METHODLOGY ARE:2. EVALUATION ANDSYSTEMATIC WAY OF INVESTIGATION DATA. 3. SYS. WAY OFCOLLECTING DATA. 4. FACTOR ANLYSIS 5. SAGMENTATION OF MARKET

METHODLOGY

METHODOLOGY

Component of market resear ch problem Objective theoritical frame work

Research questionaire

Analytic al work hypothesis

METHOLDOLOGY FACTOR ANALYSIS  VISUAL MERCHANDISING SPACE  NO. OF SHOW DUMMINGS  VARIETY OF PRODUCT DISPLACED  TYPE OF VISUAL MERCHANDISING  SALE OF BILL COUNTER PRODUCTS ALL THE FACTORS WERE STUDIED ON THE SCALE OF 1-7 RATING

METHODOLGY THE FACTORS WERE STUDIED BY THE FOLLOWING METHODS:2. CORRELATION ANALYSIS 3. REGRESSION ANALYSIS 4. ANOVA METHOD THERE AFTER THE MARKET IS SEGMENTED ON THW BASIS OF QUESTIONIRE ANSWERS.

QUESTIONAIRE CUSTOMER PLEASE ANSWER THE FOLOWING QUESTIONS THESE WILL HELP US TO SERVE YOU BETTER.



Check one:

MALE:_______ FEMALE:_________



How long have you stayed there: (please tick) Less than 1 year_____ 1 to 5 years_______ more than 5 years_____

  

What is your occupation? Service _______ Own Business_______Retired_______Others_____



What is your age? Less than 30 years_____; 30 to 40 years_______ ; more

 How

often do you came in the store? q Once a week q Once a month q Twice a week q Rarely

 The

q q q q q

store has an inviting atmostphere Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree

WHICH VISUAL AIDS DO YOU LIKE PARTICULARLY IN THE STORE q Visual display q Near the counter display q Glass display q Dummy display q Other(please specify)……….. 



What you like the most about this one mode particularly?……………

WHICH DUMMY PLACE YOU REMEMBER THE MOST q Near entry q Near display counter q Near bill counter q Any other(please specify)………….

HAVE YOU PURCHASED ANY NEW BRAND BY SEEING THE VISUAL AIDS.(IF NO SKIP TO Q.7) q YES q NO 

WHAT IS THE PRICE OF THIS NEW PRODUCT q <1000 q 1000-2000 q 2000-3000 q 3000-5000 q >5000 



Which brands of casual do you remember having seen advertised in the store the most?

q WILLS LIFE STYLE q ARROW q LOUIS PHILLIPE q JOHN PLAYER q PROVOGUE q ALLEN SOLLEY q ANY OTHER (PLEASE SPECIFY)………



What is the brand shown in the advertisement near the counter ?

q WILLS LIFE STYLE q ARROW q LOUIS PHILLIPE q JOHN PLAYER q PROVOGUE q ALLEN SOLLEY q ANY OTHER (PLEASE SPECIFY)………

PLEASE ANSWER ABOUT THE FOLLOWING BRANDS ●

 PLEASE

RATE THE VISUAL AIDS OF THE STORE ON THE FOLLOWING SCALE q Excellent q Good q Fair q Ok q Impressive q dislike

 WERE

YOU HAPPY WITH OUR VISUAL ADVERTISES 2. Visual display YES… NO… NO… 3. Near the counter display YES… NO… NO… 4. Glass window display YES… NO… 5. Dummy display YES… NO...

 How

can we make your next stay comfortable? ……………………………….