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PRESENTED BY
qVASANT AVALEGAONKAR [05] qPRADNYA GARIBE [17] qHUMAID NATHEKAR [29] qJIGNISHA PEDNEKAR [41] qSONALI SHINDE [53]
INTRODUCTION qMEANING OF ATTITUDE. qIMPORTANCE OF ATTITUDE. qCOMPONENTS OF ATTITUDE qFORMATION OF ATTITUDE. qPOSITIVE AND NEGATIVE ATTITUDE. qHOW TO CHANGE ATTITUDE. qWHY POSITIVE ATTITUDE.
ATTITUDE
Attitudes What is an attitude?
Ø Ø “An attitude is a hypothetical construct that represents an individual's degree of like or dislike for an item.” Ø Ø “the way we think, feel, and act toward some aspect of our environment”. Ø Ø “a learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object”.
IF ABCDEFGHIJKLMNOPQR STUVWXYZ
IS EQUAL TO
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
Hard Work H+A+R+D+W+O+R+K 8+1+18+4+23+15+18+11 = 98% Knowledge K+N+O+W+L+E+D+G+E 11+14+15+23+12+5+4+7+5 = 96%
Love L+O+V+E 12+15+22+5 = 54% Luck L+U+C+K 12+21+3+11 = 47% ( don't most of us think this is the most important ??? )
Then what makes 100% ? Is it Money ? M+O+N+E+Y 13+15+14+5+25 = 72% Leadership ? L+E+A+D+E+R+S+H+I+P 12+5+1+4+5+18+19+9+16 = 89%
ATTITUDE A+T+T+I+T+U+D+E 1+20+20+9+20+21+4+5 = 100% It is OUR ATTITUDE towards Life and Work that makes OUR Life 100% ! ! !
Every problem has a solution, only if we perhaps change our Attitude. To go to the top, to that 100% , what we really need to go further... a bit more...
COMPONENTS OF ATTITUDE
Ø Cognitive Component : § Belief about specific object.
Ø Effective Component : § Emotions or feelings about specific object. § Ø Behavioral Component: § Behavioral intention with respect to specific object.
The Importance of Attitudes
Ø Attitudes warn of potential behavioral problems: § Managers should do things that generate the positive attitudes that reduce absenteeism and turnover.
Ø Attitudes influence behaviors of employees: § Managers should focus on helping employees become more productive to increase job satisfaction.
Ø Employees will try to reduce dissonance unless: § Managers identify the external sources of dissonance. § Managers provide rewards compensating for the dissonance.
FORMATION OF ATTITUDE Ø Attitude is learned by the experience of the social context around us.
Ø Ø The basic processes through which we learn attitudes remain the same throughout our life.
Ø Ø as we grow older the attitudes we learn may be more complex, and the ones we already hold may become more resistant to change.
Ø Ø The influence of the family, schooling, and peer groups waxes and wanes as we grow .
Ø FACTORS RESPONSIBLE FOR THE FORMATION OF ATTTUDE: i. GENETIC FACTOR. ii. ENVIRONMENTAL FACTOR.
GENETIC FACTORS Ø Genetic factor plays a small but important role in the formation of attitude Ø Ø Such attitude is inherited from our parents Ø Ø It influences general dispositions of attitude Ø Ø General disposition influences the positive and negative emotions of attitude Ø Ø such tendencies influences our evaluation of many aspects of attitude
ENVIRONMENTAL FACTORS Ø Environment plays a critical part in the development of the attitude. Ø Ø Most pervasive is the influence of the social environment like: family, friends, neighborhood, place of work, society etc. Ø Ø People adjust their attitude to conform to those who are most prevalent in the social group to which they belong.
POSITIVE AND NEGATIVE ATTITUDE POSITIVE Ø A positive attitude is simply an inclination or leaning towards the positive aspects of any situation.
Ø Ø A positive attitude focus on the hope and opportunity available within the situation.
Ø Ø People with the positive attitude are happier, healthier, and live longer. NEGATIVE Ø On the other hand negative attitude inclines towards the negativity of the situation.
Ø Ø A negative attitude is self defeating.
Ø Ø Negative attitude saps one’s energy, focus and motivation.
WORK RELATED ATTITUDE Work related attitudes are the relatively lasting feelings, beliefs behavioral tendencies an employee has toward the various aspects of job. Positive Attitude: i. Job Involvement. ii.Organizational commitment. iii.Job Satisfaction. Negative Attitude: i. Absenteeism. ii.Turnover. iii.Theft. iv.Disciplinary problems.
CONSISTENCY OF ATTITUDE Ø HIGH CONSISTENCY § I would probably make a good actor. § I ‘m not always the person appeared to be. § I can deceive people by being friendly when I really dislike them. § In order to get along and be liked, I tend to be what people expect. me to be rather than anything else.
§ Ø LOW CONSISTENCY § My behavior is usually an expression of my true feeling. § I have never been good at games like monopoly and housie. § I can argue only for ideas that I already believe. § I find it hard to imitate the attitude of others people.
o
CHANGE IN ATTITUDE ØAttitude once formed are very difficult to change. ØEspecially if they are uniformly positive or negative in nature. ØChanging attitudes is much more easier if they are ambivalent in nature.
Attitudes can be changed by two technique:
i. Persuasive technique. ii.Cognitive dissonance.
PERSUASIVE TECHNIQUE Persuasion is defined as an effort to change others attitude through the use of various kind of messages
Three most important elements in the persuasive process.
i. The Source: Credible, Attractive, Motive. ii.The Message: Objective, Simple, Emotionally arousing. iii.The Audience: Self-esteem, Educated.
COGNITIVE DISSONANCE It is defined as a state of discomfort that a person experiences when there is inconsistency between Attitude and Behavior.
There are three ways in which cognitive dissonance can be reduced:
i. Changing attitude or behavior: changing will make our behavior and attitude consistent. ii.Gathering Information: gather information to support our attitude and behavior. iii.Trivialization: by ignoring your behavior or attitude inconsistency thinking it as unimportant.
WHY POSITIVE ATTITUDE AND NOT NEGATIVE ATTITUDE Ø A positive attitude attracts people, while a negative attitude repels them. Ø Ø Positive attitude promotes better health, while negative attitude worsens a persons health. Ø Ø positive attitude helps to handle stress and problems better than those who have a negative attitude. Ø Ø Positive attitude have filling effect, while negative attitude have sapping effect on the people. Ø Ø Positive attitude have a healthy self-image, while negative attitude have a twofold draw back.
ATTITUDE IS EVERY THING
CHANGE YOUR ATTITUDE AND CHANGE YOUR LIFE. . .
qVASANT AVALEGAONKAR [05] qPRADNYA GARIBE [17] qHUMAID NATHEKAR [29] qJIGNISHA PEDNEKAR [41] qSONALI SHINDE [53]
INTRODUCTION qMEANING OF ATTITUDE. qIMPORTANCE OF ATTITUDE. qCOMPONENTS OF ATTITUDE qFORMATION OF ATTITUDE. qPOSITIVE AND NEGATIVE ATTITUDE. qHOW TO CHANGE ATTITUDE. qWHY POSITIVE ATTITUDE.
ATTITUDE
Attitudes What is an attitude?
Ø Ø “An attitude is a hypothetical construct that represents an individual's degree of like or dislike for an item.” Ø Ø “the way we think, feel, and act toward some aspect of our environment”. Ø Ø “a learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object”.
IF ABCDEFGHIJKLMNOPQR STUVWXYZ
IS EQUAL TO
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
Hard Work H+A+R+D+W+O+R+K 8+1+18+4+23+15+18+11 = 98% Knowledge K+N+O+W+L+E+D+G+E 11+14+15+23+12+5+4+7+5 = 96%
Love L+O+V+E 12+15+22+5 = 54% Luck L+U+C+K 12+21+3+11 = 47% ( don't most of us think this is the most important ??? )
Then what makes 100% ? Is it Money ? M+O+N+E+Y 13+15+14+5+25 = 72% Leadership ? L+E+A+D+E+R+S+H+I+P 12+5+1+4+5+18+19+9+16 = 89%
ATTITUDE A+T+T+I+T+U+D+E 1+20+20+9+20+21+4+5 = 100% It is OUR ATTITUDE towards Life and Work that makes OUR Life 100% ! ! !
Every problem has a solution, only if we perhaps change our Attitude. To go to the top, to that 100% , what we really need to go further... a bit more...
COMPONENTS OF ATTITUDE
Ø Cognitive Component : § Belief about specific object.
Ø Effective Component : § Emotions or feelings about specific object. § Ø Behavioral Component: § Behavioral intention with respect to specific object.
The Importance of Attitudes
Ø Attitudes warn of potential behavioral problems: § Managers should do things that generate the positive attitudes that reduce absenteeism and turnover.
Ø Attitudes influence behaviors of employees: § Managers should focus on helping employees become more productive to increase job satisfaction.
Ø Employees will try to reduce dissonance unless: § Managers identify the external sources of dissonance. § Managers provide rewards compensating for the dissonance.
FORMATION OF ATTITUDE Ø Attitude is learned by the experience of the social context around us.
Ø Ø The basic processes through which we learn attitudes remain the same throughout our life.
Ø Ø as we grow older the attitudes we learn may be more complex, and the ones we already hold may become more resistant to change.
Ø Ø The influence of the family, schooling, and peer groups waxes and wanes as we grow .
Ø FACTORS RESPONSIBLE FOR THE FORMATION OF ATTTUDE: i. GENETIC FACTOR. ii. ENVIRONMENTAL FACTOR.
GENETIC FACTORS Ø Genetic factor plays a small but important role in the formation of attitude Ø Ø Such attitude is inherited from our parents Ø Ø It influences general dispositions of attitude Ø Ø General disposition influences the positive and negative emotions of attitude Ø Ø such tendencies influences our evaluation of many aspects of attitude
ENVIRONMENTAL FACTORS Ø Environment plays a critical part in the development of the attitude. Ø Ø Most pervasive is the influence of the social environment like: family, friends, neighborhood, place of work, society etc. Ø Ø People adjust their attitude to conform to those who are most prevalent in the social group to which they belong.
POSITIVE AND NEGATIVE ATTITUDE POSITIVE Ø A positive attitude is simply an inclination or leaning towards the positive aspects of any situation.
Ø Ø A positive attitude focus on the hope and opportunity available within the situation.
Ø Ø People with the positive attitude are happier, healthier, and live longer. NEGATIVE Ø On the other hand negative attitude inclines towards the negativity of the situation.
Ø Ø A negative attitude is self defeating.
Ø Ø Negative attitude saps one’s energy, focus and motivation.
WORK RELATED ATTITUDE Work related attitudes are the relatively lasting feelings, beliefs behavioral tendencies an employee has toward the various aspects of job. Positive Attitude: i. Job Involvement. ii.Organizational commitment. iii.Job Satisfaction. Negative Attitude: i. Absenteeism. ii.Turnover. iii.Theft. iv.Disciplinary problems.
CONSISTENCY OF ATTITUDE Ø HIGH CONSISTENCY § I would probably make a good actor. § I ‘m not always the person appeared to be. § I can deceive people by being friendly when I really dislike them. § In order to get along and be liked, I tend to be what people expect. me to be rather than anything else.
§ Ø LOW CONSISTENCY § My behavior is usually an expression of my true feeling. § I have never been good at games like monopoly and housie. § I can argue only for ideas that I already believe. § I find it hard to imitate the attitude of others people.
o
CHANGE IN ATTITUDE ØAttitude once formed are very difficult to change. ØEspecially if they are uniformly positive or negative in nature. ØChanging attitudes is much more easier if they are ambivalent in nature.
Attitudes can be changed by two technique:
i. Persuasive technique. ii.Cognitive dissonance.
PERSUASIVE TECHNIQUE Persuasion is defined as an effort to change others attitude through the use of various kind of messages
Three most important elements in the persuasive process.
i. The Source: Credible, Attractive, Motive. ii.The Message: Objective, Simple, Emotionally arousing. iii.The Audience: Self-esteem, Educated.
COGNITIVE DISSONANCE It is defined as a state of discomfort that a person experiences when there is inconsistency between Attitude and Behavior.
There are three ways in which cognitive dissonance can be reduced:
i. Changing attitude or behavior: changing will make our behavior and attitude consistent. ii.Gathering Information: gather information to support our attitude and behavior. iii.Trivialization: by ignoring your behavior or attitude inconsistency thinking it as unimportant.
WHY POSITIVE ATTITUDE AND NOT NEGATIVE ATTITUDE Ø A positive attitude attracts people, while a negative attitude repels them. Ø Ø Positive attitude promotes better health, while negative attitude worsens a persons health. Ø Ø positive attitude helps to handle stress and problems better than those who have a negative attitude. Ø Ø Positive attitude have filling effect, while negative attitude have sapping effect on the people. Ø Ø Positive attitude have a healthy self-image, while negative attitude have a twofold draw back.
ATTITUDE IS EVERY THING
CHANGE YOUR ATTITUDE AND CHANGE YOUR LIFE. . .
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