Open Innovation Vs Experience Co-creation

Open Innovation vs. Experience Co‐Creation

The traditional innovation process

Traditional R&D Easy and fast  demountable parts 

Focus on design

Tires with altered PP  offering lower friction

Higher security

Organic plastic

Maintenance

The lense of open innovation Solvers

Seekers

Polymer  R&D  Focus on  young  customers

R&D Design

R&D Universities

R&D Bicycle  manufacturer

Excellence  in  production Market Car sector

R&D Community

Brakes  manufacturer R&D ...n

Paradigms are shifting 

R&D • • • • • • • •

Products Technology Materials Processes Design Time to market Viability Services

Experience

• • • •

Transcend the  traditional R&D Focus on interactions Emotions Personalized  Experience

How do we define experience?

An experience stimulates and satisfies  individually the senses of the  interacter (customer) by creating an  emotional connection. It further  transcends the traditional vision of  products and services.

What is an experience? Personalized Involves all senses Higher focus/ concentration  during the process Altered perception of time Creation of an emotional  connection Unique process with an  intrinsic value for each  customer Offers a  reflection/stimulation

(image source: maketool.com)

The experience co‐creation  innovation process

The value creation as a result of dialogue,  access, risk sharing and transparency

Value creation “inside-out” SCIENCE PUSH

z Logic of value creation of the last 75 years z Client s are seen as ‘value destructor’ z Passive participation

“outside-in” DEMAND PULL

z New way of value creation – focus on the experience generation by participation of several stakeholder in the creation process z The client is a productive value creator “co-creation”

Experience Co‐Creation integrated the  customer in the organization’s creation  process I  should feel like  driving a Ducatti

Could I create and  place my own logo on  the bike?

I would like to buy a  “racing suit”/outfit  that combines with  my bike . 

When the color would  not be orange

Who is using the  same or similar  bicycle?

Is this bike receicable?

I would like to drive in  the water

How can I track where my  child is riding the bike?

Where would my  friend sit?

My apartment is quiet  small, how to I store  my bike? The product is cool  but the service....

Different experiences and views  create new qualitative ideas Partners

Stakeholders

Suppliers

Target  group

?

IT  company Company

Bicycle  Shop

Market

Tourism  Agency

Community

Environmenta list

Gaming  company Partners. ..n

Industry

Co‐Creation and  collaboration environment

Experience platforms contextual  and therefore exist off & on‐line

Creating new experiences via a new  partner network

From the traditional to the  experience innovation taxonomy Old

New

Process Products and services

Interactions Experiences Experience environments (on‐line and off‐line)

Technology Collaboration Stakeholder

Individual Community Individual

Where can you drink a coffee with us

Munique Basel Poznan

México - DF Bogotá Fortaleza * Lima

Salvador * São Paulo

Santiago

Buenos Aires Luanda

* Atuação através de parceiros

In 20 years Symnetics worked with  650 clients

Innovation Co‐Creation projects  gain momentum in the last years

[email protected] [email protected] [email protected] [email protected]

Thank you!

What is ‘creative commons’