Innovation Diagnostic

Innovation Diagnostic Symnetics y

company innovating

how would it be?

the

the

innovation diagnostic

innovation diagnostic

delivers

delivers

new i i ht insights

new i i ht insights

and

and

understandings seeing g in a new way the

internal external environment &

understandings seeing g in a new way the

internal external environment &

mystery

heuristic

algorithm

understandings

seeing

opportunities

new insights innovation diagnostic

design thinking analytic thinking

intuitive thinking (inspired by Roger Martin)

Locking backwards: history and  innovation language, value chain,  p j projects and strategy gy Looking socially: understand why and  they act as they act, silos, innovation  concentrations and relationships Looking outside: clients and agents  perspective about innovation, their  energy and language Looking rationally: understand the why, context and processes Looking emotionally: listen to stories and experiences Looking ahead: understand  aspirations, see opportunities in the  value chain

…and considering several  further perspectives

(inspired by IDEO

and the present bring the future

find the common innovation language denominator

Understand de company's unique innovation energy

Social cross departamental

innovation alignment

search for new opportunities and enriched the value chain

innovation is contextual, and as

unique q for each company

as its i people l

Understand the innovation energy

(wikipedia)

company innovating

how would it be?

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Slide 4,  http://craftzine.com/images/craft/03/DownloadableEyes p // / g / / / y .jpg Slide 8, http://arys.free.fr/wpvtl/wp‐ content/2007/12/blabla.gif Slide 9,  http://www.flickr.com/photos/deniscollette/1550512599 /sizes/o/ Slide 10 Slide 10,  http://www.flickr.com/photos/jaumedurgell/963445610/ sizes/l/

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