Kelompok 6

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KELOMPOK 6 I D A AY U DYA N A PA D M A A R S TA

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N I P U T U R I S M A G I R I D E WA N I

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Y O L A N D A A V E R I N A R AY O N

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N I M A D E AY U D E W I P R A D N YA S W A R I 1 7 0 7 5 2 2 1 0 4

EVALUASI DAN RANCANG STRATEGI MEDIA TRADISIONAL (CETAK DAN BROADCAST)

TO P I K B A H A S A N 1. KARAKTERISTIK MEDIA TV 2. KARAKTERISTIK MEDIA RADIO 3. KARAKTERISTIK MEDIA MAJALAH 4. KARAKTERISTIK MEDIA SURAT KABAR

CONTOH IKLAN TV

K EUNT UNG A N T EL EVI SI

Kreativitas dan Dampak

Cakupan dan Efektivitas

Selektivitas dan Fleksibilitas

Penangkaran dan Perhatian

KETERBATASAN TELEVISI pengiklanan

Biaya

Perhatian Pemirsa Terbatas

Kurangnya Selektivitas

Ketidakper cayaan dan Evaluasi Negatif

Pesan Singkat

• TELEVISI KABEL Iklan di TV kabel Keterbatasan Kabel

Masa Depan TV Kabel

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