Juxtconsult Web Connect Snapshot - Life Insurance Portals - Aug-sept 2008

Web Connect- Category level Snapshot How ‘user-friendly’ is your website vis-à-vis the key competing websites among the category users

Life Insurance Portals August-September 2008

Study Overview ¾ The first user-response based syndicated research study tracking ‘user friendliness’ of popular websites at the category level on a quarterly basis ¾ Rating and ranking of websites using 20 distinct parameters that measures both the ‘user friendliness’ and ‘satisfactory usage experience’ of a website • Measures the ‘accessibility’, ‘appeal’, ‘navigability’ and ‘usage satisfaction’ index of the website vis-à-vis the key competitive websites in the category • Eventually measures the overall ‘website user friendliness’ (WUF) Index of the website benchmarked against the key competitive websites in the category

Websites Tested •

LIC India

•

Max New York Life

•

Reliance Life

•

ING Vysya

•

Bharti Axa Life

•

Aviva Life

•

HDFC Standard Life

•

ICICI Pru Life

•

Bajaj Allianz Life

©

User Friendliness Measuring Schema

1. Browser Compatibility 2. Download Time

3. Distinctive in identity (branding) 4. Presentation of content (layout) 5. Aesthetics (color, text, graphics) 6. User identification with the site 7. Ease of comprehension 8. Relevance of content 9. Relative quality of content

Site is easily accessible

Site is likeable and relevant

Site is easy to use with hassle-free navigation

Site delivers task accomplishment

Ease of Access

Design Appeal

Ease of Usage

Usage Satisfaction

Navigability Index

Satisfaction Index

Accessibility Index

Appeal Index

10. Ease of locating task info 11. Ease of conducting the task 12. Navigation flow between pages 13. Navigational cues and helps 14. Error recovery 15. Customer responsiveness

16. Timeliness of task completion 17. Adequacy of task completion 18. Quality of usage experience 19. Perceived sense of security in usage 20. Brand preference creation

User Friendly Interface

User Friendly Experience

User Friendly Interface Index (UFEX)

User Friendly Experience Index (UZEX)

Website User Friendliness Category Level Website User Friendliness Index (WUF)

Overall Website User Friendliness* Website

WUF Index

Relative Index

Reliance Life

5.5

100%

Bharti Axa Life

5.3

97%

Max New York Life

5.0

91%

HDFC Standard Life

4.8

88%

Aviva Life

4.4

81%

Bajaj Allianz Life

4.4

80%

ICICI Pru Life

4.1

75%

LIC India

3.9

72%

ING Vysya Life

3.6

66%

* Includes live ratings by both website’s own users as well as users of competitive websites

WUF Ratings - Users vs. Non-Users Ratings by Website’s Users only

Ratings by Website’s Non-Users only

Reliance Life

Bharti Axa Life

Max New York Life

HDFC Standard Life

Bharti Axa Life

Aviva Life

Bajaj Allianz Life

ICICI Pru Life

HDFC Standard Life

Bajaj Allianz Life

Aviva Life

Max New York Life

LIC India

Reliance Life

ICICI Pru Life

LIC India

ING Vysya Life

ING Vysya Life

Top Websites by the 4 Sub Parameters User Friendliness Sub Parameter

Rank 1 Website by Users

Rank 1 Website by Non-users

(WUF Index)

(WUF Index)

Ease of Access

Reliance Life

Bharti Axa Life

Design Appeal

Reliance Life

Bharti Axa Life

Ease of Usage/Navigation

Reliance Life

Bharti Axa Life

Usage Satisfaction

Reliance Life

Bharti Axa Life

Website User Friendliness Perceptual Map Life Insurance Portals .2

Design Appeal .1

Max New York Life

Reliance Life

ING Vysya Life Bharti Axa Life

HDFC Standard Life

Aviva Life

-.0

LIC India

Ease of Access

Usage Satisfaction Ease of Usage

-.1

Attribute

ICICI Pru Life -.2

Bajaj Allianz Life

-.3 -.3

-.2

-.1

-.0

.1

.2

Brand * The nearer the brand is to an attribute, more strongly it is associated with that attribute as compared to the other attributes.

.3

Methodology •

Online survey conducted using JuxtConsult’s own net users panel (www.getcounted.net) and Google search ads (AdSense only)

•

‘Live’ ratings of websites by category users – a website’s current users and its potential users (user of competitive websites)

•

Reporting sample of over 2,700 responses for the category – at least 240 respondents per website for the top 9 websites in the category. For each website, half the respondents were asked to ‘surf the homepage’ and half to ‘perform a relevant task’ on the website

•

Findings of Life Insurance websites is representative of over 27 million online Indians

•

Data made representative of online Indians across SEC classes, age groups, income groups and town classes (using appropriate 'demographic multipliers‘ from JuxtConsult India Online 2008 Study)

Respondent Profile

– Life Insurance Portals

August-September 2008 Demographic Attributes

Respondent Profile (Sample size – 2,740 Representation Size - 27 million)

Gender Age Distribution

Male

84%

Female

16%

Below 13 years

Not included in study

13-18 years

7%

19-24 years

35%

25-35 years

39%

36-45 years

13%

Above 45 years

6%

City Type

Up to 1 Lakh

10%

(Population Size)

1-5 Lakhs

12%

5-10 Lakhs

49%

Above 10 Lakhs

29%

City Type

Metro

33%

(Market Size)

Urban uptowns

7%

Emerging Towns

17%

Others

43%

Respondent Profile

– Life Insurance Portals

August-September 2008 Respondent Profile (Sample size – 2,740 Representation Size - 27 million)

Demographic Attributes Region-wise Distribution

Socio-economic Classification

Monthly Household Income

Most Expensive Vehicle in the HH

North

21%

East

15%

South

33%

West

31%

SEC - A

31%

SEC - B

35%

SEC - C

24%

SEC - D

8%

SEC - E

2%

Up to Rs. 10,000

57%

Rs. 10,000 – Rs. 30,000

28%

Rs. 30,000 – Rs. 50,000

6%

Above Rs. 50,000

9%

4-wheeler

23%

2-wheeler

46%

Bi-cycle / others

16%

Don't own any vehicle

15%

Category Level User Friendliness Report 1.

Overall WUF ratings# of the top websites in the category by current category users and nonusers (minimum 100 live test responses per website reported)

2.

Comparative ratings of the user friendliness of their ‘user interface’ (UFEX) as well as the ‘usage experience’ (UZEX)

3.

Rating of each reported website on the 4 key website user-friendliness attributes (and the 20 individual parameters within these 4 attributes): •

Accessibility (browser compatibility, download speed)

•

Appeal (distinctive looks, organized layout, aesthetics, user identification, distinctive content, content relevance, ease of comprehension)

•

Navigability (ease of locating info, ease of conducting task, navigational cues, error recovery, contactability/responsiveness)

•

Usage Satisfaction (task completion, adequacy of solution)

4.

Overall rankings also reported by key consumer segments**

5.

Relative rankings of the attributes as considered important by users in choosing between websites in the category #

all category level ratings are provided by respondents on a 5 point qualitative scale

** depending on the sufficiency of sample size of relevant respondents

JuxtConsult Website User Friendliness Study Pricing of Reports Report

One Time Report*

Annual Subscription*

(1 quarter report)

(4 quarterly reports)

Nos. Category Level User Friendliness Report

•

Payment Terms

Amount (Rs.)

1

150,000

per category

Nos. 4

Amount (Rs.) 400,000

per category

: One time Reports - 100% advance : Annual Subscription - 50% advance, 50% before 3rd report

•

Delivery Timeline

: First Report – 1 week from date of order : Quarterly Reports – By 15th of the month after quarter ends

•

Report Delivery Format

* 12.36% service tax extra

: PDF

Contact Details • Address

:

3, Kehar Singh Estate, 1st Floor, Westend Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030

• Telephone

:

+91-11-29535098, +91-9811256502

• Contact Person

:

Sanjay Tiwari

• Email

:

[email protected]

• Website

:

www.juxtconsult.com

Thank You!