Juxtconsult India Online 2008 Snapshot

India Online 2008 Online Indians and their Net Usage Behavior and Preferences

Study Overview • Most recent estimates of Internet user-ship in urban and rural India • Insightful understanding of net usage behavior and preferences of regular online Indians • Understanding online Indians as ‘consumers’ and not just faceless net users • Comparative profile of users of top 5 websites for 26 online verticals • ‘Changes’ vis-à-vis last year reported for most of the information

Methodology ¾ A ‘land survey’ conducted in March 2008 to estimate and profile the internet users ¾ The survey sampled over 12,500 households in 40 cities of all population sizes, and over 4,000 households in 160 villages across the country, covering all socio-economic strata ¾ The internet usage dynamics, behavior and website preferences were captured through a large scale ‘online survey’ with over 15,000 internet users in April 2008 ¾ The online survey was conducted using Google (keyword) Search Ads and JuxtConsult’s own Internet User Panel (www.getcounted.net) ¾ The online survey data made ‘representative’ of the entire online population (urban and rural), by using appropriate demographic ‘weights’ derived from the land survey and using authentic Govt. of India population statistics

Topline Findings

A year of ‘healthy’ growth… ¾ All internet users at 49 million – 40 million urban, 9 million rural ¾ 33% growth in all urban users over last year ¾ 35 million ‘regular’ users – 30 million urban, 5 million rural ¾ 19% growth in regular urban users over last year ¾ 25 million ‘daily’ users

* ‘Regular’ internet users = internet users who use the internet ‘at least once a month’

Represents ‘mass’ as much as ‘class’! • 19 – 35 years

¾

77%

• SEC ‘A’, ‘B’, ‘C’

¾

70%

• Salaried employee in corporates

¾

51%

• Live in the metros

¾

30%

• Own an automobile

¾

63%

• Prefer to read in English

¾

28%

Represents ‘mass’ as much as ‘class’! Household Assets

% Internet Users Owning

Color TV

90%

Mobile Phone

87%

Bank Account

84%

Computer/Laptop

72%

Fridge

68%

Life Insurance

53%

2-Wheeler

46%

Credit Card

31%

Air Conditioner

19%

4-Wheeler

17%

Invested in Shares

11%

Net is the dominant medium in their daily lives! ¾ Home is the ‘most preferred place of access’ with 41% of them ¾ 9 out of 10 regular users from home (and office) log on to the net daily ¾ More of them spend 2 hours or more daily on internet from home than on other mediums – – – –

Internet TV Newspaper Radio

36% on weekdays 14% 2% 10%

¾ 81% ‘interact’ on the medium

(chat, network, interact on communities, blog)

Now a part of their living rooms… Top 10 Online Activities

% Undertaking

Emailing

91%

Job search

72%

Instant messaging / chatting

70%

Check news

63%

Check sports

57%

Download music / movies

54%

Check cricket score

50%

Dating/Friendship

50%

Matrimonial search

49%

English info search engine

49%

¾

On an average a net user undertakes over 15 activities online

¾

7 out of the top 10 online activities fall in the ‘personal life’ domain

¾

Users of ‘other language’ websites up at 34%

1 in 3 online shopper ‘buys’ online! ¾

80% of all regular online Indians ‘shop’ online (search or buy)

¾

23% have bought online in last 6 months - 8 million active online buyers

¾

92% of all online buyers have bought a travel product online, 51% have bought a non-travel product online

¾

80% of travel buyers have bought train tickets, 52% air tickets

¾

Books, Clothes and CD/DVDs are the most bought non-travel products online (Mobiles and Computer Products most searched)

Google leads in both ‘mind’ share and ‘user’ share! Website

% Recall Top of Mind

% Use it the Most

Google

36.6%

28.4%

Yahoo

31.5%

27.6%

Rediff

7.4%

8.6%

Orkut

5.6%

8.1%

Gmail

5.5%

8.6%

Indiatimes

1.7%

1.2%

Hotmail

1.1%

1.0%

Moneycontrol

0.8%

0.8%

Naukri

0.7%

0.4%

Sify

0.6%

0.7%

Most Used Website for Specific Activities Vertical

Top Website

Vertical

Top Website

Emailing

Yahoo

51%

Matrimony

Bharatmatrimony

36%

Instant Messaging

Yahoo

53%

Friendship/Dating

Orkut

54%

Job Search

Naukri

42%

Share Pictures

Orkut

38%

Online News

Yahoo

16%

Social Networking

Orkut

66%

Info Search – English

Google

81%

Professional Networking

Orkut

44%

Info Search – Local language

Google

65%

Video Sharing

Youtube

43%

Online Travel

Yatra

18%

Sports

Cricinfo

19%

Games

Zapak

32%

Astrology

Yahoo

25%

Online Shopping (non-travel)

Ebay

33%

Cinema

Yahoo

14%

Real Estate

Google

23%

Music

Raaga

17%

Financial News/Info

Moneycontrol

18%

Online learning/education

Google

32%

Online Share Trading

ICICIdirect

31%

Buy/rent movie CD

Rediff

19%

Net Telephony

Yahoo

25%

Mobile Content

Yahoo

12%

% Use Most

% Use Most

Report Details

Information Area Covered ¾ Demographic and socio-economic profile of online Indians 9

Gender, age, city, city type, region

9

Educational qualification, current occupation, industry of occupation, preferred language of reading, status in the household

9

SEC, monthly household income, most expensive vehicle owned

9

Household and financial asset ownership – home, land, TV, fridge, washing machine, AC, microwave, music system, DVD player, Ipod, camera, video recorder, tube well/pump, landline phone, mobile phone, computer, cable TV connection, bank account, demat account, fixed deposits, chit fund deposits, life insurance, medical insurance, debit card, credit card, mutual fund, shares, etc

9

Currently running loan liabilities if any

¾ Net usage status and dynamics 9

Years of experience in using the net

9

Place of access (home, place of work, cyber café, transit, choupal/gram panchayat)

9

Net usage details by place - type of connection, ISP subscribed to, frequency of usage, duration of usage, usage by day parts

9

Daily time spent on net vis-à-vis on computer usage, watching TV, reading newspaper and listening to radio

Information Area Covered ¾ Online activities undertaken and most used websites 9

Popular online activities and their usage penetrations

9

Most top of mind recalled websites at overall level vis-à-vis most used websites at the overall level

9

Most used websites for 26 popular online activities: 9 Emailing

9 Instant Messaging/Chatting

9 Info Search (English)

9 Info Search (Local Language)

9 Job Search

9 Astrology

9 Travel Booking

9 Online Shopping (other than travel products)

9 News

9 Financial Info (rates, quotes, etc.)

9 Online Share Trading

9 Real Estate Info

9 Matrimonial Search

9 Dating/Friendship

9 Social Networking/Communities

9 Sharing Pictures

9 Sharing Videos

9 Net Telephony

9 Professional Networking

9 Online education/learning

9 Gaming

9 Listen/buy Music

9 Sports

9 Cinema Content

9 Buy/Rent Movies

9 Downloading Mobile Content

Information Area Covered ¾ Online shopping behavior 9

Penetration of online shoppers (search) and buyers (search and buy)

9

Travel products bought and searched in last 6 months, search-to-buy ratios, frequency of buying and average monthly spends for work and personal use

9

All other non-travel products bought and searched in last 6 months, search-to-buy ratios, frequency of buying and average monthly spends for work and personal use

9

Modes of online payment used

9

Motivations of buying online and problems faced while buying online

9

Reasons for not buying online (for those who search only)

¾

Online marketing stimulus responded to (banner ads, search ads, virals, online contest, e-mailers, newsletters)

¾

Internet usage in local Indian languages 9

¾

¾

Popular languages of internet usage, most used websites by each of these languages

Blogging & online community membership 9

Proportion of internet users reading, commenting and owning blogs

9

Frequency of reading blogs, most read blog sites

9

Memberships by popular online community types

Main problems faced while surfing the Internet

List Of Reports 1.

Overall Report

User Segment Supplementary Reports: 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19.

Women on the net Youth on the net (teenagers and young adults) Urban versus Rural net users Net users by their socio-economic (SEC) profile Students on the net Corporate employees on the net IT professionals on the net Heavy online spenders on the net Bloggers on the net Car owners on the net Two-wheeler owners on the net Mobile phone owners on the net Credit card owners on the net Net users by place of access (homes, office, cyber cafes) Net users by type of connection (broadband, dial-up, etc.) Net users by city/town type (metros, urban uptowns, emerging towns, and others...) Net users as financial investors Vernacular language net users

Category Supplementary Reports: (profiling users of top 5 websites) 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44.

Online Shopping Emailing Instant Messaging / Chatting Job Search Matrimony Info Search – English Travel Booking Social Networking Professional Networking Friendship / Dating Sharing Pictures Sharing Videos Online News Financial Info/News Online Share Trading Net Telephony Cinema Content Buy/Rent Movie CD/DVD Sports Content Online Music Online Games Online Real Estate Mobile Content Download Astrology Online Education / Learning

Note: Completion of any supplement report is subject to collection of sufficient sample responses in the survey.

Pricing of Reports Report

Price (Rs.)*

Price (USD)

* 12.36% service tax extra

Main Report

100,000

3,500

Supplementary Report

100,000 each

3,500 each

Main + 1 Supplementary Report (list price)

200,000

7,000

Main + 2-4 Supplementary Reports

Less 15% of list price

Less 15% of list price

Main + 5 or more Supplementary Reports

Less 30% of list price

Less 30% of list price

Note - only supplement reports cannot be bought in isolation (without the main report).

•

Payment Terms

: 50% advance, 50% after delivery of all reports

•

Delivery Timeline

: Main Report – Immediately on receipt of advance payment : Supplementary Report – 1 week per report from date of order

•

Report Delivery Format

: PDF

Contact Details • Address

:

3, Kehar Singh Estate, 1st Floor, Westend Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030

• Telephone

:

+91-11-29535098, +91-11-32451093, +91-9811256502

• Contact Person

:

Sanjay Tiwari

• Email

:

[email protected]

• Website

:

www.juxtconsult.com