Juxtconsult Snapshot India Online 2006

India Online 2006: Top Line Findings „

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Land survey undertaken with 5,500 households in 21 cities of various sizes across the 4 regions of the country (April 2006). o

Methodology

To estimate Internet user-ship and to derive appropriate ‘weights’ to make online survey data more representative of the overall online urban population.

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A large scale online survey conducted in May 2006, collecting over 20,268 responses to capture the net usage behavior and website preferences.

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To ensure good representation, online survey conducted across 4 leading Indian email portals (Rediff, MSN, Indiatimes, Yahoo) and Google Search.

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Use of only authentic Govt. of India data for estimation of user-ship and deriving the representation ‘weights’.

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Questionnaires were pre-tested for simplicity of comprehension, and timed to reduce respondent fatigue to the extent possible (15 minutes approx.).

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A single cash prize ‘incentive’ used to enlist more sincere and complete responses.

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Rigorous checking for duplication, junk responses, spelling mistakes, etc. Over 4,000 responses eliminated in the process.

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Website preferences reported after correcting for the ‘source’ bias of portals.

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India Online 2006: Top Line Findings

Estimated User-ship

Visible signs of Spread!

Growth in Depth Continues!

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21.4 million Urban Indians using the net with some regularity (at least once a month).

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22% growth over the previous year’s 17.5 million.

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Total urban net users (including occasional users) are around 25 million.

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Growth is noticeable in both ‘spread’ and ‘depth’.

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Around 20% new users added (using net for less than a year).

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Proportion of users coming from ‘non-metros’ up at 50%.

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Usage from cyber cafes (non-exclusive) goes up to 46%.

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60% of users come from SEC B and C. 42% visit language websites also.

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52% users accessing from homes use a broadband connection.

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88% of those who access the net from office and 76% of those accessing the net from homes log on daily.

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86% of regular net users surf or check-out blogs.

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55% have participated in an online contest.

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India Online 2006: Top Line Findings

A brimming melting pot!

Online Shopping!

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44% own 2-wheeler as the most expensive vehicle, 24% a car.

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26% have a credit card and 45% a debit card.

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49% come from a household having a computer, 77% a cable TV connection and 85% a mobile phone.

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28% (5.9 million) have bought online.

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A 40% growth over the 4.2 million who bought online last year.

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65% of online buying takes place from homes.

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Average monthly spend of Rs.1,205 from homes and Rs.2,425 from offices.

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36% of all net users do online product search.

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Air, train and movie tickets have the best search-to-buy ratios. Mobiles and health & fitness products have the worst ones.

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Only 38% online buyers pay by credit cards. 3

India Online 2006: Top Line Findings

Top 5 Popular Online Activities

Most Preferred Websites*

Online Activity

% Undertaking

Emailing

89

Read/Search/Contribute to Blogs

86

E-Greetings

57

Job Search

53

News & Events

53

Website

% First Recall

Yahoo

35

Google

21

Rediff

14

Indiatimes

5

Hotmail

5

MSN

4

Sify

1

Naukri

1

Moneycontrol

1

Orkut

0.5 * After correcting sampling source bias 4

India Online 2006: Top Line Findings

Website used most by online activities*

Most Used ISPs

Online Activity

Top Website

% Pref. Usage

Emailing

Yahoo

37

Online Shopping

Ebay

38

Info Search

Google

77

Job Search

Naukri

49

News & Events

Indiatimes

16

Matrimony

Bharatmatrimony

33

Dating/Friendship

Yahoo

35

Book Travel Tickets

IRCTC

38

Cinema

Yahoo

13

Music

Raaga

17

Games

Yahoo

31

Sports

ESPN Star

22

Mobile Ringtones

Rediff

23

Financial Info

Moneycontrol/CNBC

11

ISP used at Home

% Using at Home

% Using at Office

BSNL / Sancharnet

38

26

VSNL

10

12

Bharti / Airtel

9

12

Sify

7

6

Reliance

7

6 * After correcting sampling source bias 5

India Online 2006: Top Line Findings

List of Supplementary Reports

Category Reports:

User Segment Reports:

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Emailing

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Women on the net

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Job Search

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Youth on the net (13-24 years)

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Matrimonial Search

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Info Search

Mid/Senior corporate exec. on the net

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Travel Booking

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Friendship/Dating

Self-employed professional on the net IT professionals on the net

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Online Shopping

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Car owners on the net

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News & Events

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Mobile phone owners on the net

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Cinema Content

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Credit card owners on the net

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Sports Content

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Debit card users on the net

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Online Music

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The Net Savvy (heavy net users)

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Online Games

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Mobile Content

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Place of Access (Homes/Offices/Cyber café)

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Financial Info Search

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Broadband net users/Regular Dial up net users

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Retail Financial Investors on the net

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Loan seekers on the net

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Net users trading Stocks online 6

India Online 2006: Top Line Findings

Investment

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Main Report

- Rs. 100,000

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Supplementary Reports

– Rs. 80,000 each

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Payment Terms

– 50% advance, 50% on delivery of reports.

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Delivery Timeline

– Main Report immediate, some of the supplementary reports can be delivered immediately, the rest can be committed post purchase of main report. 7

India Online 2006: Top Line Findings

Contact Details

Address

:

7, Kehar Singh Estate, 1st Floor, Westend Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030

Telephone :

+91-11-32969221, +91-98112-56502

Email

:

[email protected]

Website

:

www.juxtconsult.com

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