Juxtconsult India Online 2008 Main Report

India Online 2008

Main Report

India Online 2008

Main Report

India Online 2008

© copyright JuxtConsult

Main Report

India Online 2008

Table of content India Online 2008 ......................................................... 1 India Online 2008 Reports ............................................... 2 Methodology ............................................................... 4 Executive Summary ...................................................... 9 Estimation of Internet Users in India .................................12 Key Findings ..............................................................18 Detailed Findings: Reading the Graphs & Tables ..........................................35 Demographic Profile ....................................................37 Socio-Economic Profile .................................................46 Economic Profile.........................................................51 Net Usage Status.........................................................56 Net Usage Dynamics.....................................................68 Preferred Net Activities ................................................91 Most Used Websites ................................................... 101 Most Used Offline Media Brands..................................... 146 Offline Brands Recalled .............................................. 155 Segment Wise Detailed Tables ...................................... 158 Appendix ................................................................ 277

Main Report

India Online 2008

India Online 2008 In our endeavor to keep improving the quality of our India Online study, this year we have extended its coverage beyond just urban India and measured and profiled internet usage in the rural India as well. This makes the India Online 2008 estimates of Internet user-ship, as well of its growth and penetration in India, probably one of the most comprehensive in the country. Other improvements made in the study this year involve enhanced coverage of information, especially in the areas of usage from cyber cafés, usage of vernacular language websites and website preferences for 4 new online activity categories, namely, professional networking, sharing pictures, sharing videos and buying/renting movie CD/DVDs online. Like in the previous years, we conducted two large-scale ‘primary’ surveys this year as well - one offline and one online. The offline or ‘land survey’ was done to identify the internet users and non-users in the population. Information collected from this survey was used to estimate Internet user-ship and its growth and penetration in India. The online survey was done to capture the detailed net usage dynamics, behavior and preferences from the actual internet users while they were online. Information collected from this survey was used to gain ‘insightful’ understanding of current net usage behavior and preferences of various kinds of online Indians. The land survey was conducted in March-April 2008 and both its coverage area and sample sizes were significantly higher this year. The extended ‘coverage area’ of the land survey meant including the 5,000 to 20,000 population size towns also (making the survey representative of all possible urban town classes in India) and a representative coverage of rural areas within 15 km distance from these towns. The extended ‘sample sizes’ meant an addition of 2,000 more respondent households in the urban areas and 4,000 new respondent households in the rural areas, taking the total household sample count of land survey to over 16,000. The ‘online’ survey was conducted almost in parallel in April 2008 collecting more than 15,000 in-depth and usable responses for final analysis and reporting. The key information included in the various reports cover the demographic and socio-economic profiles of the net users, their household asset ownerships, place of accessing internet, net usage dynamics, online activities undertaken, website preferences, online buying behavior and spends, response to online marketing stimuli and much more. In sum, what you get in India Online 2008 reports is an insightful understanding of online Indians as ‘consumers’ and not just faceless net users, including their brand (website) preferences for 26 highly popular online activities.

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India Online 2008 Reports Main Report X

Overall Status and Usage of Internet in India

User Segment Supplementary Reports X X X X X X X X X X X X X X X X X X X

Women on the net Youth on the net (teenagers and young adults) Urban versus Rural net users Net users by their socio-economic (SEC) profile Net users by place of access (homes, place of work, cyber cafes) Net users by type of connection (broadband, dial-up, etc.) Net users by city type (metros, urban uptowns, emerging towns, rest of the towns) Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5 lakhs, Below 1 lakh) Students on the net Corporate employees on the net IT professionals on the net Heavy online spenders on the net Bloggers on the net Car owners on the net Two-wheeler owners on the net Mobile phone owners on the net Credit card owners on the net Net users as financial investors Vernacular language net users

Category Supplementary Reports: (Comparative Profiling of Top 5 Websites) X X X X X X X X X X X X X X

Online shopping Emailing Instant messaging / chatting Job search Matrimony Info search – English Travel booking Social networking Professional networking Friendship / dating Sharing pictures Sharing videos Online news Financial info/news

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X X X X X X X X X X X X

Online share trading Net telephony Cinema content Buy / rent movie CD/ DVD Sports content Online music Online games Online real estate Mobile content download Astrology Online education / learning Vernacular language content (by popular Indian languages)

Note- All supplement reports are subject to sufficiency of sample responses. Demographic segment wise details by gender, age, SEC classification, region and place of net access are included in each of the reports as appendix tables.

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Methodology Like last year, this year again we conducted both a ‘land’ survey and an ‘online’ survey separately. The focus of the land survey was on identifying the internet users and non-users in the population, capture their demographic and household profile, and thereby estimate the size of the internet user base in India. The focus of the online survey was on capturing the internet user’s net usage details while they are online, and thereby understand their current net usage behavior and preference patterns. The two surveys had some common questions on demographic profiles and net usage behavior to help us link up the two sets of data at the data processing stage.

The land survey This year’s land survey was conducted and completed between earlyMarch and early-April 2008. The objective of the land survey was two fold. The first objective was to help us estimate the internet user-ship in both urban and rural areas of India, as with a land survey we could cover both the user and non-user population of the internet in a representative way. The second objective was to derive relevant demographic ‘multipliers’ from this survey which could then be applied to the internet usage data collected from the online survey to make that data representative of the entire internet using population in India and not just of those who are more likely to participate in an online survey. In order to derive more comprehensive and authentic estimates of the current user-ship of Internet in India, and draw out an even more representative internet usage behavior patterns in the study, this year we further broadened the scope of our land survey by: X

Increasing the household sample base in the urban areas to 12,500 (from 10,000 last year) and the coverage of the number of cities to 40 (from 31 last year). The distribution of these 40 cities was done ensuring a good spread across the 4 regions of the country and covering all ‘urban town classes’ as defined in the census (right down to 5,000-20,000 population size towns). The list of the 40 selected towns and their regional and town class distribution is displayed in Table 1.

X

Further, to better capture the internet usage across all types of socio-economic classes (SEC) in urban Indian, we allocated equal sample quota among the 5 broad socio-economic classes A, B, C, D and E across various zones within a town, and then across the town classes and regions. To correct for and put back the real representation of the socio-economic classes (and not equal representation) during the data processing stage, we incorporated the appropriate SEC ‘weights’ derived from the actual urban

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population statistics from authentic govt. Sources (National Sample Survey Organization and Census of India). X

Care was taken that all relevant classes of towns with population size right down to 5,000 individuals were covered and surveyed across each of the 4 regions of the country. Within a city, 5 geographical locations were chosen, one each in the north, south, east, west and central parts of the city. From each location within a city an equal number of households from the five socio-economic classes A, B, C, D, and E were surveyed.

X

Lastly, we added another 4,000 household sample base from the rural areas. This sample collection was spread across 160 villages, 4 villages each around the 40 urban towns surveyed. The 4 villages were selected as 2 villages each on either side of the town within 815 km distance. The villages were selected as the first 2 villages within 8-15 km distance before entering the town limits while approaching the town and the first 2 villages within 8-15 km distance after the town limits while leaving the town.

These enhancements and refinements in the sampling methodology ensured that this year we get an even better representation of various types of internet users both in urban as well as rural India. The 40 cities where the land survey was conducted (together with 4 villages each around them) and the size of the sample data collected from each of these cities are as follows:

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Table 1: Detailed sample base distribution of the land survey Region

North

West

East

South

Total

City

City Class

Urban Sample Size

Rural Sample Size

Total Sample Size

Kanpur (UP)

10 lakh +

386

100

486

Ludhiana (Pun)

10 lakh +

299

100

399

Allahabad (UP)

5 lakh – 10 lakh

300

104

404

Ajmer (UP)

1 lakh – 5 lakh

300

100

400

Bhadohi (UP)

50 K – 1 lakh

351

100

451

Muradnagar (UP)

50 K – 1 lakh

300

100

400

Sohna (Har)

20 K – 50 K

307

100

407

Patna (Bih)

10 lakh +

400

100

500

Phillaur (Pun)

20 K – 50 K

303

104

407

Kishangarh (Raj)

5 K – 20 K

300

95

395

Mumbai (Mah)

10 lakh +

249

100

349

Ahmedabad (Guj)

10 lakh +

400

102

502

Pune (Mah)

10 lakh +

397

99

496

Rajkot (Guj)

5 lakh – 10 lakh

300

100

400

Dewas (MP)

1 lakh – 5 lakh

304

97

401

Hinganghat (Mah)

50 K – 1 lakh

295

99

394

Mhowgaon (MP)

20 K – 50 K

300

100

400

Katol (Mah)

20 K – 50 K

298

103

401

Ghogha (Guj)

5 K – 20 K

300

100

400

Bhaurasa (MP)

5 K – 20 K

285

66

351

Kolkata (WB)

10 lakh +

288

100

388

Guwahati (Ass)

5 lakh – 10 lakh

300

100

400

Bhubneshwar (Ori)

5 lakh – 10 lakh

300

97

397

Raniganj (WB)

1 lakh – 5 lakh

304

101

405

Bhatapara (Chat)

50 K – 1 lakh

300

100

400

Dimapur (Nag)

50 K – 1 lakh

305

118

423

Champa (Chat)

20 K – 50 K

300

100

400

Baliari (Jha)

5 K – 20 K

300

82

382

Khusrupur (Bih)

5 K – 20 K

300

99

399

Chennai (TN)

10 lakh +

299

100

399

Bangalore (Kar)

10 lakh +

400

100

500

Hyderabad (AP)

10 lakh +

400

118

518

Vizag (AP)

10 lakh +

400

100

500

Mysore (Kar)

5 lakh – 10 lakh

300

100

400

Kozhikode (Ker)

1 lakh – 5 lakh

295

100

395

Nellore (AP)

1 lakh – 5 lakh

249

84

333

Cheruvannur (Ker)

50 K – 1 lakh

301

95

396

Edapaddi (TN)

20 K – 50 K

192

83

275

Pallavakam

5 K – 20 K

300

100

400

12,507

3,946

16,453

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To check for both the ‘regular’ as well as ‘occasional’ usage of the Internet, at each of the 16,000 households contacted it was queried: X

If any member of the household use the Internet ‘at all’ from anywhere (home or any location outside)? And

X

If any member of the household use the Internet ‘at least once a month’ from anywhere (home or any location outside)?

Some further questions related to the specifics of demographic profile of the head of the household, their knowledge of English, computer usage, and asset ownership of the household were also asked from the respondent. The usage of computer and internet was separately checked for each member of the household from the respondent. The above information about the ‘head of the household’, especially their education and occupation profile (thereby identifying their socioeconomic or SEC classification) together with the town size class, region and type of house lived in case of rural respondents were used to ‘link up’ to the similar authentic Government of India data to estimate the Internet user-ship as well as to generate the appropriate ‘multipliers’ that were later to be applied to the data collected from the online survey.

The online survey This year’s online survey was conducted and completed between endMarch and early-May 2008. The objective of the online survey was to collect ‘in-depth’ information on the internet usage patterns and other media usage patterns among the various types of net users. This year, the online survey was conducted using the ‘contextual search’ based survey ad campaign on Google (AdSense) and JuxtConsult’s own online consumer panel (www.getcounted.net). As eventually the individual level demographic ‘multipliers’ of the internet users, as ingenerated from the ‘land’ survey, were to be applied to make the data collected online representative of the entire online population in India, the data collected online did not necessarily had to be representative per se. We just needed to ensure (and we did) that enough samples were collected ‘online’ for each of the 60 combinations of the demographic parameters from the urban sample (4 zone X 3 town classes X 5 SEC classes) and 20 combinations of the demographic parameters from the rural sample (4 zone X 5 SEC classes) on which the ‘multipliers’ derived from the land survey was being applied to. The online survey was conducted using an e-questionnaire segmented into three sections. The questionnaire was pre-tested and timed to take approximately 15-20 minutes for a respondent to complete depending on the speed of comprehension and answering of the questions. The questionnaire was structured and designed to reduce the level of ‘respondent fatigue’ to an extent that was practically possible. In this year’s study, the information area coverage (in the online questionnaire) was also enhanced and fine tuned somewhat to keep abreast with the changing and evolving Indian online space. The net

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usage behavior and preferences of new phenomena like professional networking, sharing pictures, sharing videos and language content checking were also included. In the online questionnaire, a response format of ‘clicking’ a single or multiple options among the various given options was used for most questions. For each of these questions it was also possible for a respondent to answer ‘none’ or ‘any other’. However, wherever the respondents were asked to give preferences for websites or brand names, only a text box was provided for them to type the name on their own (or type ‘none’ if not applicable). This was done to ensure that all such recall and actual usage preference responses were solicited ‘unprompted’. Further, to enlist complete and sincere responses, an incentive of a significant cash prize was also announced for one selected respondent to be given at the end of the survey. Over 15,875 unduplicated, complete and clean responses were collected from the online survey campaign in about 4 weeks time. All these usable responses after data cleaning were then collated, crosschecked and processed for tabulation and analysis. While doing the tabulation, any errors and spelling mistakes in typing of the brand names, etc. By the respondents were carefully checked and corrected. Finally, the appropriate weights (multipliers) as derived from the land survey were incorporated into the usable online survey responses to make them ‘representative’ of the entire urban online population. This ensured that online survey findings are ‘representative’ of the entire urban online population and not just of those who are ‘more likely’ to fill up an online surveys (because of factors like convenience of access, regularity of usage, attractiveness of the incentive prize offered for filling the survey, etc.). The net result was the compilation of the latest, highly authentic and representative database on the Internet habits and website preferences of online Indians. This database was then used for making ‘insightful’ analysis and conclusions as contained in the various reports of the India Online 2008 study. Note – Because of a deeper and more robust coverage of internet usage among the smaller towns (down to 5,000 population town classes) as well as inclusion of the internet users from the rural areas, this year’s data at the overall India level is not directly comparable to that of the last year. Last year’s findings represented only the urban online Indians up to town size of 20,000 individual population. Yet, to report trends and changes over the last year, while ensuring that we almost compare only apples to apples, we have compared last year’s urban data with that of this year’s urban data only.

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Executive Summary Online user base touching 50 million in India, 1 in 5 users coming from rural areas. The total base of internet users in India stands at 49.4 million currently. 82% of online Indians come from the urban areas and 18% from the rural areas. At these levels, the penetration of internet stands at 4.5% of the total population of India. Within the total base of online Indians, 71% are ‘regular’ internet users (defined as those internet users who use the internet at least once a month), and 57% are ‘daily’ net users (effectively 28.2 million daily internet users). A year of ‘healthy’ growth in urban user base. The overall internet using population in urban India grew by 33% during April 2007 - April 2008 (as compared to 28% in the previous year). More importantly, the added new users are as many ‘regular’ internet users as the ‘occasional’ ones. (4.86 million and 5.16 million respectively). The bulk of regular internet users come from the non-metro towns. After inclusion of the ‘rural’ internet users only 30% of all regular internet users came from the top 8 metro cities. The tier 3 and tier 4 smaller towns and rural areas account for the bulk 52% of the regular online Indian population. Yet, almost 70% of the regular internet users continue to constitute what is perceived as the ‘urban consuming class’ (SEC ‘A’, ‘B’ and ‘C’). Internet user base is increasingly skewing towards the ‘younger’ India. The proportion of ‘under 25’ years age group net users have grown into the ‘majority’ now, accounting for 52% of the total internet user base in Indian. At 44% the 19-24 year age band emerges as the ‘single largest’ age group of regular internet users this year. Online Indians represent the ‘masses’ as well as the ‘classes’. Though 55% of all regular internet users have monthly household income of less than Rs.10,000, automobile ownership among them is as high as 64%. 51% of them work as ‘salaried’ employees in the corporate world and 52% of them have taken up a ‘loan’ of some kind. 72% of them have personal computers or laptops at home. ‘Home’ emerges as the most preferred place of accessing internet. Almost half of the regular internet users (46%) access the net from more than one place of access. On multiple access, place of work still continues to be the single largest place for accessing internet at 60%. However when it comes to the ‘single most preferred’ place of accessing internet, 41.2% prefer to access the net from home, just marginally higher than 40.6% preferring to do so from the place of work. The ‘peak usage’ time bands come out as 9 a.m. To 12 noon at office, 6 p.m. To 9 p.m. At cyber cafes and 9 p.m. To 12 midnight at homes.

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Net is the ‘dominant’ medium in the homes of online Indians. Almost 9 out of 10 regular internet users accessing the net from home or place of work do so ‘daily’ (though only 33% of cyber café based internet users access the net on daily basis). More importantly, Internet users who access the net from home tend to be relatively ‘heavier’ users of the internet as compared to the ‘offline’ mediums (TV, newspaper and radio). Regular internet users tend to be the lightest users of radio, followed by newspaper and then TV. Social interactivity and entertainment related content are the most popular online. On an average an online Indian undertakes over 15 activities online. Communication and social interactivity activities (emailing, instant messaging/chatting, dating/friendship and matrimonial search) and entertainment activities (news, sports, movies/music, and cricket) stand out as the most popular online activities. If we combine all the social interactivity related online activities together (IM/chat, networking, communities, sharing pictures and videos, blogs, etc.) Then 81% of all online Indians undertake some or the other ‘social interactivity’ activity online. The emergence of the ‘local language website’ users. Almost 1 in 3 online Indians (34%) is already using local language websites (up from just 12% last year). Further, the proportion of internet users who generally prefer to read in local language has also gone up from 59% last year to 72% this year. Net is increasingly becoming a ‘shopping window’ among the online Indians. 4 out of 5 online Indians (80%) either search or buy products online, making the base of ‘online shoppers’ in India as large as 28 million. Of these online shoppers only 28% or 8 million are online ‘buyers’ currently. The rest 72% are just online ‘window shoppers’. The base of active online buyers has grown by 29% in the last one year, at best an ‘average’ growth rate (as internet user base itself has grown by 33% in the same period). A substantial 92% of all active online buyers have bought a travel product online (up 8% points over last year) and 51% have bought a nontravel product online (down 5% points over last year). Google leads the online landscape, both in ‘mind share’ as well as ‘user share’. Unlike last year, when Yahoo was the most top of mind recalled online brand but Google the most used website overall, this year Google sweeps the charts on both counts. Google leads the ‘mind share’ at 37% (Yahoo follows next at 32%) and leads the ‘user share’ at 28.4% (Yahoo this time follows very closely at 27.6%). However, when it comes to conversion of ‘mind share’ into actual ‘user share’ at the overall level, it is neither Yahoo nor Google but Gmail and Orkut which shows the best recall-to-usage conversion ratios (1.56 and

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1.45 respectively). The other top online brands showing above average conversion ratio are Rediff, Sify and Moneycontrol. To sum up, internet usage in India has shown a healthy growth in last one year. More importantly, it is showing clear signs of evolving and becoming the ‘dominant medium’ of interacting with the world for a good proportion of the regular online Indians. It is increasingly becoming more and more relevant and meaningful in their ‘personal’ lives (and not just their work lives). However, online buying has not really picked as much this year, making net more of a ‘window shop’ rather than an ‘online market’ in any true sense of the word (except for the travel products maybe). The fact that the bulk of Indian consumer mass comes from the vernacular Indian world, the increasing usage of local language websites is one of the most important elements of internet usage to watch for in the future. Availability of relevant and meaningful local language content and applications on the net, together with affordable access, may become the biggest enabler (or the biggest limiting factor) in the future growth of Internet usage in India.

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Estimation of Internet Users in India JuxtConsult this year again continued with its unique and tried-andtested method of using a combination of ‘land’ survey at household level to identify both users and non-users and an ‘online’ survey to get Internet users’ detailed responses. To work out a methodologically sound and technically correct sampling and estimation process, JuxtConsult once again took the expert advice of Indicus Analytics, one of the leading economic research firms in India. Before explaining our method of estimation of the internet users’ count in India in detail we would like to qualify the fact that depending upon the definition used of what constitutes an Internet user, methodology used, and the quality of the underlying data, many different estimates have been thrown up on internet user-ship in India from time to time 1. Usual sources are: the regulators, industry associations and research agencies like us. It is advisable that these differing numbers (estimates) are not compared directly with one another without understanding how these have been arrived at.

Estimation methodology Coming to “how JuxtConsult’s estimate of internet users in India arrived at?”, we have once again brought in a few key improvements in our estimation methodology this year to attempt to arrive at a more accurate and representative estimate of the internet user-ship in India. These changes are : X

Complete representation of Urban India: As explained earlier in the methodology section, this year our land survey went deeper to bring in representation of all 5,000 plus population towns in Urban India. This has in effect made the survey (and the estimate) representative of all 600+ districts and 5,500+ towns in India. The sample selection for the land survey was also done very carefully to

1

Why are the estimates from varying sources so different? There are many reasons – differences in methods, orientations, and definitions, all contribute. For instance who is an Internet user – is he / she one who uses the net at least once a month? Or is a net user someone who uses it once a day? Also some estimates are based on expected growth, where past growth is ‘proxied’ for expected growth. It is evident that in the nascent stage of any industry, the number of consumers grows exponentially in the initial stages, then grow linearly, and then at a slowing rate. Blind use of past growth can therefore lead to inordinately high and overly optimistic projections.

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bring in representation of all four zones, maximum states and all 8 town classes 2. X

First ever attempt to bring in representation of Rural India: No estimates of internet users in India can be called truly comprehensive and representative unless they also include the rural areas based internet users. It was imperative therefore that we would at some stage correct this anomaly and attempt to bring in the estimation of rural internet users in India also in the total count. We have done so this year and believe that this may probably the first serious attempt in India to estimate and profile the rural internet users.

X

Allocation of equal quotas for SEC 3 to avoided skew of lower SECs in the sample: Many a time field interviewers find respondents easily from lower SECs (being higher in proportion) for face-to-face interviews. When one is trying to estimate incidence rate, it is difficult to avoid this. Hence this year we decided to preset an equal quota of all 5 SECs in the urban areas to avoid any kind of bias coming in from a possible skewed selection of respondents at the field level in terms of their SEC profile.

X

Collection of household parameters at an Individual adult level: In order to estimate internet users we went well beyond collecting information to just know the internet user and non-user proportions in the population. We further probed for the ‘characteristics’ of the head of household and some of the other basic household characteristics like total members in the household, their demographic profiles and the household’s asset ownership.

We not only queried the respondent to provide the number of male and females in the family, their respective demographic profiles, and the asset ownerships of the household but also collected very rich and relevant information on each of the adult member (12 years and above) in that household. Starting from gender; age; educational and occupation characteristics; degree of proficiency in speaking, reading and writing English; we finally collected ‘ever’ and ‘regular’ users of computer and internet. X

Probability of Individuals not being reported as Internet user by the respondent: We have been carefully analyzing the numbers from our various surveys since 2005, telephonic survey for Internet user incidence, off-line land survey, and the online surveys of internet users. We have found from our various surveys that the

2

The town definitions and classifications were referenced from the 2001 Census, where towns are classified basis their population into classes like: 5,000 to 20,000 population; 20,000 to 50,000; 50,001 to 1,00,000; 1,00,001 to 5,00,000; 5,00,001 to 10,00,000; 10,00,001 to 30,00,000; 30,00,001 to 50,00,000 and above 50,00,000 population. 3

Based on the education & occupational profile of the Chief Wage Earner (the one who contributes maximum income towards monthly household expenses), classifying the urban Indian households into 5 socio economic classifications (SEC). Refer to appendix for the detailed SEC grid.

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‘probability’ of an individual not being reported as internet user by the other members of the household is about 15%. These probabilities were also calculated for various groupings like ‘number of member in a household’, ‘town class’ and ‘SEC’ level. Basis that we arrived at a ‘correction factor’ to take care of probability of respondent’s lack of awareness about internet users in the household. Like last year, in this year’s estimation of internet using population in urban India we have again used this correction factor to further improve our numbers. In this way, we also ensured that we are consistent in our estimation of the ‘growth’ in usage over the last year and make this year’s data comparable with the last year’s data. X

Government of India data sources for universe estimates to generate multipliers: Using data from the National Survey of Savings and Income, National Sample Survey Organization’s large sample employment survey, and district level detailed demographic data from the Census of India, Indicus Analytics estimated the number of households across the 5 SEC categories in the urban areas (A, B, C, D, and E) and further broke it up to three town classes (less than 100,000 households, 100,000 to 500,000 households and greater than 500,000 households) for each of the geographical regions of the country.

Hereafter a household level ‘multiplier’ was constructed for each of the household showing some varying combination of these three factors (SEC, city class and region). This resulted in deriving 60 distinct household level multipliers (5 SECs * 4 Regions * 3 Town Classes). These 60 multipliers (or weights) were then applied to the 12,507 household sample achieved through the land survey to make it representative of the 72 million urban households. In case of Rural Sample we have been able to make an estimate with two factors, i.e., Regions & Rural SEC (R1, R2, R3, R4 and R5). This resulted in 20 distinct multipliers (5 Rural SECs * 4 Regions). These 20 multipliers were then applied to the 3,946 rural sample achieved to make it representative of the 159 million rural households. Thereafter, individual level responses received on usage of ‘computer’ and ‘internet’ from our land survey was analyzed to arrive at the Internet using ‘households’ as well as ‘individuals’. This estimated number in turn was used to arrive at second set of multipliers to be applied on the internet users sample achieved online.

The estimates After making all the relevant ‘corrections’ to make this year’s data free of possible biases and consistent with our last year’s data, we arrived at our final estimates for the internet using population in both urban as well as rural India in 2008. These estimates, along with a comparative view of internet using population estimates from the last 3 years, are provided as follows:

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Table 2: A comparative view of the internet using population estimates 2005

2006

2007

2008

17.63 mn

21.95 mn

25.17 mn

30.03 mn

5.20 mn

1.65 mn

5.15 mn

10.31 mn

22.83 mn

23.60 mn

30.32 mn

40.34 mn

Estimated Internet user-ship Urban - Internet using individuals (regular) Urban - Internet using individuals (occasional) Urban - Internet using individuals (total)

Rural - Internet using individuals (regular)

5.06 mn

Rural - Internet using individuals (occasional)

4.00 mn

Rural - Internet using individuals (total)

9.06 mn

All India - Internet using individuals (regular)

35.09 mn

All India - Internet using individuals (occasional)

14.31 mn

All India - Internet using individuals (total)

49.40 mn

Growth Urban - Internet using individuals (regular) Urban - Internet using individuals (occasional) Urban - Internet using individuals (total)

25%

15%

19%

-68%

212%

100%

3%

28%

33%

7%

9%

12%

Penetration All Urban Internet Users as % of population of India

7%

All Rural Internet Users as % of population of India

1.1%

All Internet Users as % of population of India

4.3%

X

We estimate the total ‘regular’ internet users in India to be 35.09 million, where the regular users are defined as those who use the internet at least once a month, which is also the internationally accepted norm. The regular internet using urban Indians in 2007 has grown by 19% to 30.09 million from 25.17 million.

X

Of the regular users 28.08 million (82%) are male users and 6.2 million (18%) are female users.

X

Of the 35.09 million regular online users about 25 million use internet everyday.

X

With a total of about 15.4 million estimated urban households having one or more regular internet user, the average regular internet users per household is 1.95. In case of rural the average regular internet user per household is just 1.

X

In addition to the 35.09 million regular users of internet, we estimate that there are an additional 14.31 million ‘occasional’ users of the internet in India (defined as those who use the internet

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for less than once a month). This makes the total internet using population in India to be not more than 49.4 million currently. X

At 40.34 million ‘urban’ users, the penetration of internet usage in urban India is around 12% of the total urban population (our estimate of total urban Indian population in 2008 is about 337.2 million). With rural Internet user base estimated to be 9.06 million, the penetration of Internet in rural India is around 1.1% of the total rural population (our estimate of total rural population in 2008 is about 811.3 million).

X

With these numbers, the total all-India penetration of internet usage would range around 4.3% at best.

However, after completing this year’s survey and estimation we have realized that we may have to bring in further improvements in the methodology of our rural sampling and estimation process to be able to arrive at a more robust estimate of rural internet users, especially occasional users. We plan to do so in the next round of our estimation survey.

The future Outlook The overall growth of 33% in total internet user base, and growth of 19% in ‘regular’ urban internet users, is definitely a healthy sign. Even in rural India we are seeing a decent user base, accounting for almost 14% of the ‘regular’ internet user base and 18% of the ‘total’ internet user base. However, presence of a significant ‘occasional’ user base (29% of all internet users) can be read as a sign of people getting familiar with internet but not really finding a benefit interesting enough to stick to it. The divide is very high for urban and rural internet users, among urban internet users the occasional users are just 26%, against 44% in case of rural Internet users. Currently there are little indications of any likely exponential growth in the internet user base in India in the near future, especially when we consider the issues of current technologies, affordability, net content, search engines and lingual issues. We feel that not much has changed significantly at the ground level in the last three years for us to really change our future outlook on projecting the growth of Internet in India. A few other facts that make us take a more ‘realistic’ (rather than ‘optimistic’) future outlook of growth of internet usage in India are: X

In India households remain the second biggest internet access point after office, with just less than around 80 PC/Laptops per 1,000 members against global average of 165 per 1,000. With increasing penetration of PCs in the households internet will eventually become even more main stream in India. Affordability or access to computers at home or at community level (cyber cafes not withstanding), have still not reached a level of significance where they can make such an impact.

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India Online 2008

X

The stagnation and declining relevance of cyber cafes from once a pedestal of a place for ‘mass access’ of internet usage, has been really disappointing and disheartening.

X

With the current ambitious ‘digital vision’ of India to take the broadband connections from 4 million subscriptions currently (of 256+ kbps speed) to 100 million subscription by 2012 (of 512+ kbps), may help in creating much faster access. Hopefully this time with mobile based broadband it may very well penetrate beyond the existing Internet users more in next 3 to 4 years (last 4 million broadband hasn’t gone much beyond existing internet users). What would also be critical is how affordable is this broadband over the wire line and wireless. This is more likely to decide how deeper into the cities is it likely to penetrate, which could be the ‘catalyst’ of any big bang growth.

All this put together clearly indicates that it is not only about ‘access’ but also to do with ‘reason for access’. Making only access rates ‘affordable’, making access device ‘cheaper’ and making access available at ‘more points’ without providing more ‘reasons’ to access, and in fact more ‘motivating reasons’ to access will not do the trick. Bringing water to the horses is one part of the story, but making the horses drink the water is a different ballgame altogether. The development of relevant language content, local content and clear benefits around ‘professional and vocational needs’, ‘communication needs’, ‘entertainment needs’, ‘personal conveniences’ and ‘transactional needs’ would make the Internet more relevant for the masses. Accordingly, keeping in mind all the ground level realties, we do not expect the internet user-ship in India to reach beyond the 70-75 million mark in the near future (say, 2010 or so) and beyond 120-125 million by 2012, at least not until the ground level factors turn around significantly and suddenly.

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Key Findings Online Indians touching 50 Million, 1 in 5 users come from the rural areas The total base of internet users in India stands at 49.4 million currently in April 2008. Of this total internet user base, 40.34 million, or 82% of online Indians come from the urban areas and 9.06 million, or 18% of online Indians come from the rural areas. At these levels, the penetration of internet stands at 4.3% of the total population of India. The penetration levels within the urban and rural population stands at 12% and 1.1% respectively. Compared to last year, the penetration in urban areas has gone up noticeably, from 9% to 12%. Further, within the total base of 49.4 million online Indians, 35.09 million, or 71% are ‘regular’ internet users (defined as those internet users who use the internet at least once a month). The balance 14.31 million online Indians, or 29% of them are ‘occasional’ users of the net (defined as those internet users who use the internet less than once a month). Table 3: Total internet users base in India 2005

2006

2007

2008

17.63 mn

21.95 mn

25.17 mn

30.03 mn

5.20 mn

1.65 mn

5.15 mn

10.31 mn

22.83 mn

23.60 mn

30.32 mn

40.34 mn

Estimated Internet user-ship Urban - Internet using individuals (regular) Urban - Internet using individuals (occasional) Urban - Internet using individuals (total)

Rural - Internet using individuals (regular)

5.06 mn*

Rural - Internet using individuals (occasional)

4.00 mn*

Rural - Internet using individuals (total)

9.06 mn*

All India - Internet using individuals (regular)

35.09 mn

All India - Internet using individuals (occasional)

14.31 mn

All India - Internet using individuals (total)

49.40 mn

Penetration All Urban Internet Users as % of urban Indian population

7%

7%

9%

12%

All Rural Internet Users as % of rural Indian population

1.1%

All India Internet Users as % of total Indian population

4.3%

* Note – Rural internet usage estimated for the first time in India Online study

Within the base of 40.34 million urban online Indians, 30.03 million, or 74% of them are ‘regular’ internet users. In contrast, the number of ‘regular’ internet users in rural India stands at 5.06 million, implying that only 56% of rural online Indians qualify as ‘regular’ net users.

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India Online 2008

When seen from the entire internet user base perspective, the proportion of regular or occasional urban and rural internet users stand at: urban regular users (61%), urban occasional users (21%), rural regular users (10%) and rural occasional users (8%). From a practical point of view, 28.2 million internet users (57% of online Indians) are on the net daily. Chart 1: Current status of internet usage in India

Current Internet Usage Status in India All Internet Users in India 49.4 million (100%) Use less than once a month

Use at least once a month

Occasional Users

Regular Users

14.31 million (29%)

35.09 million (71%)

Urban Occasional Users

Rural Occasional Users

Urban Regular Users

Rural Regular Users

10.31 million (21%)

4.00 million (8%)

30.03 million (61%)

5.06 million (10%)

Total Daily Users

Daily Urban Users

Daily Rural Users

28.19 million (57%)

24.73 million (50%)

3.46 million (7%)

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A year of healthy growth in urban user base In the last 1 year internet usage in India has shown a ‘healthy’ growth. If the overall internet using population in urban India grew by 28% during April 2006 - April 2007 to reach 30.32 million, then it has grown by a healthier 33% during April 2007 - April 2008 to reach 40.34 million now. Table 4: Growth in internet users in urban India Internet using urban individuals (regular) Internet using urban individuals (occasional) Total internet using urban individuals

2006

2007

Growth

2008

Growth

21.95 mn

25.17 mn

15%

30.03 mn

19%

1.65 mn

5.15 mn

212%

10.31 mn

100%

23.60 mn

30.32 mn

28%

40.34 mn

33%

The ‘steady’ pace of growth in internet usage over the last 2-3 years is also indicated by the fact that the proportion of regular internet users with over 2 years of internet usage experience has remained constant at around 60% - 63%. Chart 2: Years of experience in using internet Current Year

Up to 1 year

1-2 years

M ore than 2 years

80% 60%

60% 40% 20%

24% 16%

0% All Internet Users

The added new users are as many ‘regular’ internet users as ‘occasional’ ones Leaving aside the rural internet users (as they have been estimated for the first time in India Online study), in last one year if 5.16 million new urban internet users have joined in as ‘occasional’ internet users, then 4.86 million urban internet users have also joined in as ‘regular’ internet users. In fact, while the growth rate of occasional urban internet users has dipped from 212% last year to 100% this year (on a lower base though), the growth rate of regular urban internet users has increased from 15% last year to 19% this year.

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Chart 3: Trend in growth of ‘regular’ internet users Regular urban internet users 35

Million Users

30 30.03

25 17.4

20

25.17 21.95

15 10 5 0 2005

2006

2007

2008

Year

The bulk of regular internet users come from the non-metro towns After inclusion of the rural internet users as well, only 30% of all regular internet users came from the top 8 metro cities. On the other hand, the 'second tier' mid-size cities (urban uptowns and emerging towns) account for another 18% of them. This means that the 'rest of India' (smaller towns and rural areas) account for the balance 52% of all regular internet using population. Table 5: Top 10 cities by contribution to regular internet user population in India % of Regular Internet Users

Regular Internet Users (in millions)

Mumbai & Thane

9.8%

3.44

2

Delhi NCR

8.6%

3.02

3

Hyderabad & Secundrabad

7.4%

2.60

4

Bangalore

7.1%

2.49

5

Chennai

5.6%

1.97

6

Pune

2.6%

0.91

7

Kolkata

2.5%

0.88

8

Ahmedabad

1.3%

0.46

9

Coimbatore

1.2%

0.42

10

Lucknow

1.0%

0.35

Rank

City

1

In terms of socio-economic classification (SEC), if 56% of regular internet users came from SEC ‘A’ and ‘B’ groups last year, then this year their share goes down to 50%. SEC ‘C’ accounts for 19%, while SEC ‘D’ and ‘E’ put together account for 16%. The balance 15% come from the rural SEC groups - with R1, R2 and R3 combine accounting for 10% and R4 and R5 for approx. 5%. More importantly, almost 70% of the regular internet users continue to constitute what can be termed as the ‘urban consuming class’ (SEC ‘A’, ‘B’ and ‘C’).

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Incidentally, despite the growth in the proportion of smaller town and lower SEC profile users among the regular internet user base, the proportion of female net users continues to stay at 18%. This indicates that users coming from the smaller towns and lower SEC profiles do not necessarily show a higher tendency of being more ‘males’.

Internet user base is increasingly skewing towards the ‘younger’ India If the under 25 year age groups were in ‘minority’ last year accounting for 42% of the regular internet users, then their proportion has grown into the ‘majority’ this year standing at 52% of the total regular internet user base. Further, if the age band of 25-35 years formed the ‘single largest’ age group of regular internet users at 36% last year, then the 19-24 year age band has emerged as the ‘single largest’ age group of regular internet users this year at 44%. Indicates that the new internet users form the urban areas as well as internet users form rural areas show much ‘younger’ age profiles. Chart 4: Age distribution of regular internet users 13-18 years 50%

19-24 years

25-35 years

35 years +

44% 34%

25% 14% 9% 0% All Internet Users

Further, in the line with the age profile, if almost half of the regular internet users (47%) were ‘head’ of the household last year, then a much lower 37% of them are ‘head’ of the households now. Lastly, only 17% of all regular internet users came from ‘IT’ functional background last year. The proportion of IT background net users has jumped up significantly and now accounts for more than 1 in 4 of the overall regular net users (27%).

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India Online 2008

Online Indians represents the ‘masses’ as well as the ‘classes’ X

With 55% of the regular internet users having monthly household income (MHI) of less than Rs.10,000 and only 14% of them having MHI of more than Rs.30,000, the bulk of the Indian internet users can only be classified as the ‘masses’. The ‘average’ monthly household income of the regular net users comes out at about Rs.18,930 approximately.

X

But with ownership of cars among them being at 17% (against a possible national norm of just 5%-6%), and a very high 2-wheeler ownership levels at 46%, the regular net users do show up as highly ‘consumption’ oriented and show a glimpse of the ‘classes’. This is also hinted by the fact that 28% of regular internet users prefer to read in English, probably again much higher than the national norms.

X

Almost 2 out of 3 regular net users (64%) own some kind of an automobile.

X

Though almost 68% of regular net users are employed and 51% of them work as ‘salaried’ employees in the corporate world, only 25% of them own a credit card. The credit card ownership among regular internet users stood at 34% last year. This noticeable fall in the proportion of credit card owners can be attributed to the significant increase in the proportion of the relatively ‘younger’ age group net users.

X

Among the credit card owning net users, almost 1 in 3 own ‘multiple’ credit cards.

X

Almost half of the regular net users (52%) have taken up a ‘loan’ of some kind. The most taken loan is auto loan (both cars and 2wheelers put together) at 23%, followed by home loan at 21% and then by personal loan at 16%. The average number of loans taken by the ‘loan taking households’ among internet users is 1.5.

X

Ownership of most of the household assets is also fairly high among the regular internet users, as indicated by the table below:

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Main Report

Table 6: Ownership of popular household assets among online urban Indians Household Asset

% Owning in 2008

% Owning in 2007

Color TV

90%

92%

Mobile Phone

87%

90%

Bank Account

84%

82%

Computer/Laptop

72%

67%

Cable TV connection/DTH

69%

72%

Fridge

68%

75%

Home

55%

58%

Life Insurance

53%

61%

Camera

52%

64%

Landline Phone

50%

62%

Debit Card

48%

52%

Washing Machine

46%

57%

Credit Card

31%

35%

Fixed Deposits

27%

34%

Medical Insurance/CGHS

26%

33%

Mutual Funds

21%

22%

Air Conditioner

19%

25%

IPod

19%

10%

Microwave

17%

24%

Video Camera

17%

20%

Demat Account

11%

21%

It is interesting to note here that almost three-fourths (72%) of the regular internet users have personal computers/laptops at home. With an average internet user-ship of approx. 2 per household, every third internet using household (36%) has access to a computer/laptop at home.

Internet is accessed the most from ‘place of work’, though ‘home’ emerges as the most preferred place of access Almost half of the regular internet users (46%) access the net from more than one place of access. The per capita ‘places of access’ averages at 1.7. On multiple access basis, place of work (office, school, colleges, etc.) Still continues to be the single largest place for accessing internet at 60% (though down 18% points over the last year’s figure of 78%). Usage form home follows at 55% (down 4% points over last year), and then from cyber cafes at 47% (the same as last year). In terms of exclusive usage, while 1 in 5 internet user still accesses internet only form home (at 21%), another 1 in 5 also accesses it only from place of work (at 20%). About 1 in 8 regular internet users (13%) access the net exclusively form a cyber café.

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India Online 2008

This still indicates that the relevance of cyber cafés is only ‘secondary’ in nature as of now. This low exclusive access of internet from cyber cafes could be one of the biggest barriers in the rapid growth of internet usage in India, as in a country like India the large-scale (mass) accessibility and affordability of computer at self-ownership level may still be a long way away. Chart 5: Place of accessing internet (multiple accesses)

Internet Usage by Place of Access Place of Work - 60%

Home - 55%

Office Only

Home Only

12%

20%

21%

16% 12%

6%

Cyber Café Only 13%

Cyber Café - 47% Note - 6% regular internet users also use it ‘in transit’

However, when it comes to the ‘single most preferred’ place of accessing internet among the regular internet user, home scores over the place of work marginally. While 41.2% prefer to access the net from home, just a marginally lower 40.6% prefer to do so from the place of work. Cyber café falls back significantly with only 18% regular net users preferring to access the net from cyber café the most.

Broadband connectivity is very widespread among the regular online Indians Broadband is now the main source of internet connectivity among the majority of regular online Indians, irrespective of where they access the net from. 71% of regular internet users accessing internet form home, 68% accessing from place of work and 62% accessing from cyber café claim to go online using a broadband connection. However, despite such widespread usage of these ‘commonly perceived’ broadband connections, the biggest problem faced on the net by almost 2 out of 3 net users (59%) is the ‘slowness’ in opening of

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websites. Another 1 in 3 regular net users (31%) also complains about the ‘difficulty in connecting to the net’ in the first place. Therefore, it appears that a large part of the available broadband connectivity is not really true ‘high speed’ broadband connectivity in practice yet. This is also in line with the fact that though TRAI defines a true broadband connection at 256 kbps (and recently being revised by it to 512 kbps), in reality ISPs have been marketing connections as low as 75-100 kbps as broadband. Chart 6: Problems faced by regular net users while surfing the net

100% 80% 60%

59% 42%

40%

39%

37%

Website not opening/opening slowly Spam/Junk Mails Mails with virus/Spyware Unsolicited ads/pop-ups Difficulty in getting connected No response to queries on websites Cumbersome navigation in websites Don't have relevant local language content

31%

23% 12%

20%

11%

0% All Internet Users

Spam and junk mails, virus and spyware, and unsolicited ads and pop ups form the other main irritants and problems faced on the net.

Net is the ‘dominant’ medium in their home lives Despite the technical glitches and the ‘unasked for’ irritants, the frequency of accessing internet from homes as well as offices is very high. It is to the extent that almost 9 out 10 regular internet users accessing the net from home or place of work do so ‘daily’ (89% from home and 85% from office). It is only from cyber cafes that net access is relatively less frequent. Only 33% of internet users who access the net from cyber café do it on a daily basis. In fact, more of them (46%) access the net at least weekly but not daily. The fact that daily usage of internet from homes is now higher than that from place of work is a clear indication that internet is now also becoming a part of people’s ‘personal’ lives and has not just remained a part of their ‘work’ lives. Internet users who access the net from home tend to be relatively ‘heavier’ users of the internet as compared to the ‘offline’ mediums (TV, newspaper and radio). 1 in 2 of them (58%) is a heavy user of internet during the weekend, while 1 in 3 (36%) is also a heavy user of internet during the weekdays. In contrast, only 1 in 7 of them (14%) is a heavy user of TV and 1 in 10 (10%) a heavy user of radio. Regular internet users tend to be the lightest users of radio, followed by newspaper and then TV.

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Table 7: Duration of usage of Internet and Offline mediums from home Internet Weekday

Internet Weekend

TV

Newspaper

Radio

Light Users (less than 1 hr. a usage day)

29%

19%

47%

51%

69%

Medium Users (1-2 hrs. a usage day)

35%

23%

40%

36%

21%

Heavy Users (more than 2 hrs. a usage day)

36%

58%

14%

13%

10%

Note – only in case of newspaper ‘light user’ has been defined as someone who spends ‘up to 30 minutes’, medium as someone who spends between 30 min. to 1 hour and heavy user as someone who spends more than 1 hour

In terms of the internet usage pattern by the day-parts, 9 p.m. To 12 midnight is the peak usage time from home with almost 1 in 3 home based net users (32%) logging on to the net in that time band. The peak usage time band from place of work is between 9 a.m. To 12 noon with 1 in 4 net users from office (26%) logging on to the net during that time band. Lastly, the peak usage time band from cyber cafes is between 6 p.m. To 9 p.m. With 29% of all cyber café user users logging on to the net during that time band.

Social interactivity and entertainment related content are the most popular online On an average an online Indian undertakes over 15 activities online. Communication, social interactivity and entertainment activities stand out as the most popular online activities. In the list of the 10 most popular online activities among the regular internet users, 4 fall in the domain of communication and social interactivity/networking activities (emailing, IM/chatting, dating/friendship and matrimonial search) and 4 fall in the domain of personal or entertainment activities (news, sports, movies/music, and cricket). Table 8: Top 10 most popular online activities Online Activity

% Undertaking in 2008

% Undertaking in 2007

Increase

1

Emailing

91%

95%

-4%

2

Job Search

72%

73%

-2%

3

Instant messaging/chatting

70%

62%

+9%

4

Check news

63%

61%

+2%

5

Check Sports

57%

57%

-1%

6

Download music/movies

54%

29%

+25%

7

Dating/Friendship

50%

51%

-2%

8

Check cricket score

50%

NA

NA

9

Matrimonial search

49%

48%

1%

English info search engine

49%

NA

NA

Rank

10

When compared with the last year, the biggest gainers in popularity among the online activities are downloading movies and music, local language content search, finance related activities like stocks and business/financial news and net telephony. On the other hand, the noticeable among the biggest losers in popularity in last one year have

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been online travel search, checking educational material, mobile content download and e-greetings. Table 9: Biggest gainer and loser online activities during the year % Undertaking in 2008

% Undertaking in 2007

Increase

Download music/movies

54%

29%

25%

Local language search engine

33%

12%

21%

Visit Online stock trading websites

31%

13%

18%

Net telephony

27%

13%

15%

Check business/financial news

43%

30%

13%

Listen to/Buy Music

48%

60%

-12%

Search/Buy travel products

31%

43%

-12%

Educational / Learning material

35%

48%

-12%

Mobile contents (ring tones, etc.)

37%

50%

-13%

E-greetings

41%

57%

-16%

Online Activity Biggest Gainers

Biggest Losers

The rise of ‘social interactivity’ If we combine all the social interactivity related online activities together (IM/chat, networking, communities, sharing pictures and videos, blogs, etc.) Then almost 81% of all online Indians undertake some or the other ‘social interactivity’ activity online. Among these activities IM/chatting is the most popular with 70% of all regular Indian net users undertaking it. Sharing pictures comes next at 45%, followed by social networking at 43%, e-greetings at 41%, video sharing at 36% and professional networking at 36%. Interactive blogging is the least popular social interactivity activity online with only 10% internet users commenting on blogs and only 8% internet users owning a blog site. Only 1 in 4 (28%) of all online Indians check or read blogs. Further, among all those who blog, almost half (48%) only read blogs. On the other hand, almost half of the online Indians (48%) are members of some or the other online ‘community’. Alumni, Technology, Education, Business profession, and Romance and Relationships communities are among the most popular online communities.

The emergence of the ‘local language website’ users Historically, internet has been a medium of English in India. No wonder then that till last year despite 59% of all online Indians preferring ‘local Indian languages’ for reading in general, only 12% of all online Indians were visiting local language websites on the net.

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India Online 2008

However, two emerging facts indicate an increasing trend towards local language based internet usage in the future: X

The proportion of internet users who generally prefer to read in local language itself has gone up from 59% last year to 72% this year (maybe a correction of better coverage, and therefore better representation through multipliers, of the smallest towns and villages in this year’s land survey).

X

Secondly, the proportion of internet users who visit or check local language websites has also gone up from just 12% last year to 34% this year. That is, almost 1 in 3 online Indian is already using local language websites.

Interestingly, while the increase in the base of online Indians who prefer to read in local Indian languages has been 13% points, the increase in base of online Indians who visit local Indian language websites has been a much higher 22% points. Indicates that at least 9% online Indians who were using only English websites till last year have started using local language websites also. Table 10: Status of local language net users 2008

2007

Increase

Online Indians preferring to read in English

28%

41%

-13%

Online Indians preferring to read local Indian languages

72%

59%

13%

Online Indians visiting English websites only

66%

88%

-22%

Online Indians visiting local language websites also

34%

12%

22%

Note - All online Indians check English language website by default

Net is increasingly becoming a ‘shopping window’ among the online Indians 4 out of 5 online Indians (80%) either search or buy products online, that is, they ‘shop’ online. This makes the ‘online shoppers’ base in India as large as 28 million. Of these 28 million online shoppers, only 28%, or 7.97 million currently also ‘buy’ online. The rest 72% of them, or 20.07 million, only search for products online but do not buy them online yet (window shoppers). Effectively, this means that almost 1 in 4 online ‘shopper’ in actually an online ‘buyer’. On the overall regular internet user base, the proportion of online buyers and window shoppers work out to be 23% and 57% respectively. Compared to the last year, when the count of then currently ‘active online buyers’ was 6.16 million, the base of active buyers has grown by 1.81 million to reach 7.97 million. This indicates a 29% growth in the base of active online buyers since last year. As the growth in internet user base during the same period has been 33%, the growth rate of online buyers in last one year can only be described as ‘average’.

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This ‘average’ growth in the online buyer base last year is also indicated by the fact that the base of online buyers among the regular internet users who have bought online ‘ever’ has just grown from 10.78 million last year to 11.23 million this year (a meager addition of 0.45 million ‘new’ online buyers during the year). Table 11: Status of online shoppers and buyers % Online Indians Undertaking in 2008

% Online Indians Undertaking in 2007

Increase

Online window shoppers (who only search online)

57%

33%

24%

Online buyers (who search as well as buy online)

23%

25%

-2%

Total online shoppers (who either search or buy online)

80%

58%

22%

11.23 mn

10.78 mn

+0.45 mn

32%

43%

-11%

Online Indians who have bought ‘ever’ on the net (mn) Online Indians who have bought ‘ever’ on the net (%)

Note – In last year’s report the shopper/buyer numbers were reported on ‘ever used’ basis. However, this year these numbers have been reported on their ‘currently active’ status (taken as active in the last 6 months). Accordingly, in the above table last year numbers have been recalculated and presented, and therefore will not tally directly with last year’s report numbers.

Interestingly, a substantial 92% of all active online buyers have bought a travel product online (up 8% points over last year’s number of 84%). In comparison, only 51% of the online buyers have bought a non-travel product online (down 5% points over last year’s number of 56%).

Over half of the online Indians are ‘responsive’ to online marketing stimulus A little over half of all online Indians (53%) have responded to some or the other online marketing stimuli in the past. Further, on an average they have typically responded to approximately 3 stimuli per person (actual average is 2.7). Online contests are what online Indians have responded to the most, with 60% of them having done so. Contest are closely followed by search ads and banner ads at 56% and 53% respectively. Almost 1 in 5 online Indians (18%) have received a ‘viral ad’ from someone and a third of them (6%) have actually forwarded such viral ads to other people they know on the net. Chart 7: Response to online marketing stimuli Participated in an online contest Clicked a sponsored search ad Clicked a banner ad Subscribe to online newsletters Clicked a product/service e-mailer Received viral ad from someone Forwarded viral ad to someone

100% 80% 60% 40%

60%

56%

53%

46% 33% 18%

20%

6%

0% All Internet Users

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India Online 2008

Google emerges as the leading online brand overall, whether in terms of ‘mind share’ or in terms of ‘user share’ Unlike last year, when Yahoo was the most top of mind recalled online brand (at 30%) but Google the most used website overall (at 29%), this year Google sweeps the charts on both the counts. Google leads the ‘mind share’ with 37% of all online Indians recalling it as the first online brand coming to their minds. Yahoo follows next at 32%, thereafter followed distantly by Rediff (7%), Orkut (6%) and Gmail (6%) to complete the top 5 list. Google also leads the ‘user share’ at the overall usage level of all kinds of websites. 28.4% of all online Indians claim to use it the most among all the websites they use on the net. Yahoo is a very close second, with 27.6% of all internet users using it the most. Rediff, Gmail and Orkut again emerge as the number 3, 4 and 5 on usage as well. However, when it comes to conversion of ‘mind share’ into actual ‘user share’ at the overall level, it is neither Yahoo nor Google but Gmail and Orkut which shows the best recall-to-usage conversion ratios at 1.56 and 1.45 respectively. The other top online brands showing above average conversion ratio are Rediff, Sify and Moneycontrol. Interestingly, 9 out of the top 10 names in this year’s list are the same as last year (with only some shifts in ranks). It goes to indicate the ‘real’ strength and sustenance power of these online brands in the Indian online landscape. The only brand to move out form the top 10 list of last year is MSN, which has been replaced by Moneycontrol this year. Table 12: Top 10 most popular online brands Website

% Recall Most Top of Mind

% Use it the Most Overall

Usage/Recall Ratio

1

Google

36.6%

28.4%

0.78

2

Yahoo

31.5%

27.6%

0.88

3

Rediff

7.4%

8.6%

1.16

4

Orkut

5.6%

8.1%

1.45

5

Gmail

5.5%

8.6%

1.56

6

Indiatimes

1.7%

1.2%

0.71

7

Hotmail

1.1%

1.0%

0.91

8

Moneycontrol

0.8%

0.8%

1.00

9

Naukri

0.7%

0.4%

0.57

Sify

0.6%

0.7%

1.17

Rank

10

Lastly, in terms of specific online activities, Yahoo, Google and Orkut emerge as the most popularly used websites for 15 of the 26 popular online activities surveyed (Yahoo on 7, Google on 4, and Orkut on 4).

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Main Report

Table 13: Top-most popular websites for specific online activities Top Website

% Use Most (Primary User Share)

YOY Primary User Share Increase

Emailing

Yahoo

51%

-2%

Instant Messaging

Yahoo

53%

-10%

Job Search

Naukri

42%

+5%

Online News

Yahoo

16%

+2%

Info Search – English

Google

81%

+6%

Info Search – Local language

Google

65%

-9%

Online Activity

Online Travel Online Games Online Shopping (Non-travel) Real Estate Financial News/Info Online Share Trading Net Telephony

Yatra

18%

+2%

Makemytrip

16%

-1%

Zapak

32%

+15%

Ebay

33%

-1%

Google

23%

+5%

Moneycontrol

18%

+5%

Google

15%

+2%

ICICIdirect

31%

-5%

Yahoo

25%

NA

Gtalk

24%

NA

Bharatmatrimony

36%

-

Shaadi

34%

+6%

Friendship/Dating

Orkut

54%

+18%

Share Pictures

Orkut

38%

NA

Social Networking

Orkut

66%

+2%

Professional Networking

Orkut

44%

NA

Youtube

43%

NA

Cricinfo

19%

+6%

Matrimony

Video Sharing Sports

Yahoo

17%

+5%

Astrology

Yahoo

25%

+3%

Cinema

Yahoo

14%

+3%

Music

Raaga

17%

-5%

Online learning/education

Google

32%

-2%

Buy/rent movie CD Mobile Content

Rediff

19%

NA

Yahoo

12%

-2%

Nokia

11%

+2%

To sum up, internet usage has shown a healthy growth in last one year. More importantly, it is showing clear signs of evolving and becoming the ‘dominant’ medium of interacting with the world among a good proportion of the regular online Indians. More so, as the depth of its usage has increased further and so has its relevance in regular online Indian’s personal lives (and not just their work lives). The noticeably increased usage of ‘social interactivity’ and ‘personal entertainment’ online activities clearly substantiates this trend. However, while the usage of Internet has shown a ‘healthy’ growth in last one year, online buying has not really picked as much this year, making net more of a ‘window shop’ rather than an ‘online market’ in any true sense of the word (except for the travel products maybe).

32

India Online 2008

Lastly, internet continues to be the ‘melting pot’ of the big Indian middle ‘mass’ of urban consumers. And that fact that the bulk of Indian consumer mass comes from the vernacular Indian world (as indicated by the growth of local language reading online Indians in its user base), the increasing usage of local language websites is one of the most important elements of internet usage to watch for in the future. Availability of relevant and meaningful local language content and applications on the net, together with affordable access, may actually become the biggest enabler (or the biggest limiting factor) in the future growth of Internet usage in India.

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Main Report

Detailed Findings

34

India Online 2008

Reading the Graphs & Tables Age 13-18 years Age 25-35 years Age 46-55 years 36% 31%

Current Year 40%

20%

Age 19-24 years Age 36-45 years Above Age 55 years

13%

11%

6% 2%

Current year base

0% All Users

Base: 25,060

Same series color as the current year graph, showing an increase of 5% in the proportion of 13 to 18 years age group

Change from previous year

Change from PY 10% 5%

5%

1%

2%

1%

0% -5% -10%

-5%

-4%

Base: 25,060(CY), 20,268(PY)

Current year base

Previous year base

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Main Report

Table: Preferred websites - emailing Assets

Current Year

Change from PY

Color TV

92%

3%

Mobile Phone

90%

5%

Bank Account*

82%

Fridge

75%

4%

Cable TV connection/DTH

72%

-4.6%

Computer/Laptop

67%

18%

Camera*

64%

Landline Phone

62%

Life insurance

61%

1%

Home

58%

-10.0%

Washing Machine

57%

2%

Music System/DVD/MP3*

55%

Debit Card

52%

7%

Credit card

35%

8%

Fixed Deposits*

34%

Medical Insurance/CGHS

33%

3%

Air Conditioner

25%

5%

Microwave

24%

5%

Mutual Funds

22%

-1.2%

Demat account*

21%

Share of companies*

20%

Video Camera*

20%

IPod*

10%

Chit Fund Deposits

7%

-1.9%

Fields marked with * means that the field is added this year hence not comparable to last year

A blank in this column means that this attribute was not included in last year’ survey and therefore no ‘change over previous year’ can be presented

-19.9%

Base: 25,060(CY), 20,268(PY)

Current year base

Previous year base

36

India Online 2008

Demographic Profile Chart 8: Gender breakup Current Year 100%

M ale

Female

82%

80% 60% 40% 18% 20% 0% All Internet Users

Base: 15,875

Chart 1: Gender breakup Change from PY 2% 1%

1%

0% -1%

-1%

-2%

Base: 15,875(CY), 25,060(PY)

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Main Report

Chart 9: Age group distribution 13-18 yrs

Current Year

19-24 yrs

50%

25-35 yrs

44% 34%

25% 9% 0% All Internet Users

Base: 15,875

Chart 2: Age group distribution Change from PY 12%

15%

5%

-5%

-2%

-2%

Base: 15,875(CY), 25,060(PY)

Age

All Internet Users

Change from PY

13-18 yrs

9%

-2.4%

19-24 yrs

44%

12%

25-35 yrs

34%

-2.1%

36-45 yrs

9%

-4.3%

46-55 yrs

4%

-2.4%

Above 55 yrs

1%

-1.0%

38

India Online 2008

Chart 10: City class - by population size Current Year

Up to 1 Lakh

1-5 Lakhs

5-10 Lakhs

Above 10 Lakhs

36%

40%

31%

21% 20% 12%

0% All Internet Users

Base: 15,875

Chart 3: City class - by population size Change from PY 15%

10%

7%

5% -5% -15%

-2% -14%

Base: 15,875(CY), 25,060(PY)

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Main Report

Chart 11: City class - by market size Current Year

M etro

Urban uptowns

Emerging Towns

60%

40%

Others

52%

30%

20%

13% 6%

0% All Internet Users

Base: 15,875

Chart 4: City class - by market size Change from PY 20%

19%

10%

0% -3% -10%

-8%

-8%

Base: 15,875(CY), 25,060(PY)

40

India Online 2008

Table 14: Cities Cities

All Internet Users

Change from PY

Mumbai

9%

-1.2%

Bangalore

7%

0.7%

Delhi

7%

-5.3%

Chennai

6%

1%

Hyderabad

6%

0.2%

Pune

3%

0.1%

Kolkata

3%

-0.8%

Secunderabad*

2%

Ahmedabad

1%

-0.3%

Coimbatore

1%

0.3%

Thane*

1%

Lucknow

1%

-0.3%

Visakhapatanam

0.8%

-0.1%

Ghaziabad*

0.7%

Gurgaon*

0.7%

Bhubaneswar

0.7%

Mysore

0.7%

0.3%

Jaipur

0.6%

-0.2%

Vadodara

0.6%

-0.1%

Noida*

0.6%

Surat

0.6%

Ludhiana

0.6%

0.0%

Chandigarh

0.5%

-0.3%

Indore

0.5%

-0.2%

Bhopal

0.5%

-0.1%

Trivandrum*

0.5%

Madurai

0.5%

0.1%

Faridabad

0.5%

-0.1%

Vijayavada

0.4%

-0.1%

Tiruchirapalli

0.4%

0.1%

Kochi

0.4%

-0.1%

Kanpur

0.4%

-0.1%

Nashik

0.4%

0.0%

Guwahati

0.4%

0.1%

Ajmer*

0.4%

Kancheepuram*

0.4%

Ernakulam*

0.3%

Guntur*

0.3%

Nagpur

0.3%

-0.5%

Agra

0.3%

0.0%

Pondicherry*

0.3%

Patna

0.3%

Warangal*

0.3%

Goa

0.3%

0.2%

-0.1%

-0.3%

0.0%

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Main Report

Cities

All Internet Users

Change from PY

Erode*

0.3%

Cuttack

0.3%

Kollam*

0.3%

Pimpri Chinchwad*

0.3%

Rangareddi*

0.3%

Thrissur*

0.3%

Kozhikode*

0.3%

Rajkot

0.3%

Salem*

0.2%

Amritsar

0.2%

Srinagar*

0.2%

Anantapur*

0.2%

Jalandhar*

0.2%

Mangalore

0.2%

0.0%

Allahabad

0.2%

-0.2%

Jabalpur

0.2%

0.0%

Meerut

0.2%

-0.1%

Tirunelveli*

0.2%

Vellore*

0.2%

Nellore*

0.2%

Chittoor*

0.2%

Jammu*

0.2%

Kottayam*

0.2%

Thiruvallur*

0.2%

Belgaum*

0.2%

Dehradun

0.2%

-0.1%

Jodhpur

0.2%

0.0%

Krishna*

0.2%

Yelahanka*

0.2%

Hugl*

0.2%

Kakinada*

0.2%

Palakkad*

0.2%

Ranchi

0.2%

-0.1%

Aurangabad

0.2%

-0.1%

Bilaspur*

0.2%

Tirupati*

0.2%

Varanasi

0.2%

Panipat*

0.1%

Dakshina Kannada*

0.1%

Kannur*

0.1%

Hubli-Dharwad*

0.1%

Raipur

0.1%

Rajahmundry*

0.1%

Cuddapah*

0.1%

Kolhapur*

0.1%

-0.1%

0.0%

-0.1%

0.0%

-0.1%

42

India Online 2008

Cities

All Internet Users

Kurnool*

0.1%

Alappuzha*

0.1%

Dharmapuri*

0.1%

Gwalior*

0.1%

Jamshedpur*

0.1%

Kota*

0.1%

Mira-Bhayandar*

0.1%

Thiruvanathapuram

0.1%

Aligarh*

0.1%

East Godavari*

0.1%

Shimla*

0.1%

Udupi*

0.1%

Change from PY

-0.5%

Others from North India

7%

-2.7%

Others from East India

4%

-1.2%

Others from South India

14%

-0.4%

Others from West India

5%

-1.7%

Base: 15,875(CY), 25,060(PY)

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Main Report

Chart 12: Region-wise break-ups Current Year

North

East

South

West

50% 40% 30%

33%

31%

21% 15%

20% 10% 0%

All Internet Users

Base: 15,875

Chart 5: Region-wise break-ups Change from PY 10% 6% 3%

5% 0% -5%

-2%

-10%

-7%

Base: 15,875(CY), 25,060(PY)

44

India Online 2008

Table 15: Preferred language of reading Language

All Internet Users

Change from PY

English

28%

-12.8%

Hindi

26%

8%

Tamil

8%

2%

Telugu

8%

1%

Marathi

5%

0.5%

Gujarati

4%

0.7%

Malayalam

4%

0.1%

Bengali

4%

0.4%

Oriya

3%

0.1%

Kannada

3%

-1.0%

Punjabi

2%

0.7%

Urdu

1%

0.4%

Assamese

0.6%

0.1%

Marwari

0.6%

0.2%

Bhojpuri

0.4%

0.2%

Konkani

0.4%

-0.1%

Maithili

0.4%

0.3%

Kashmiri

0.3%

0.2%

Sindhi

0.2%

0.0%

Chhattisgarhi

0.1%

0.0%

Haryanvi

0.1%

0.0%

Awadhi

0.1%

-0.9%

Manipuri*

0.1%

Nepali*

0.1%

Sanskrit

0.1%

Santhali*

0.1%

Tulu

0.1%

Bodo*

0.0%

Bundeli*

0.0%

Dogri*

0.0%

Kanauji*

0.0%

Kurchi*

0.0%

Magahi*

0.0%

Others*

0.8%

0.0%

0.0%

0.5%

Base: 15,875(CY), 25,060(PY)

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Main Report

Socio-Economic Profile Table 16: Socio economic classification SEC

All Internet Users

Change from PY

SEC A

24%

-0.8%

SEC B

27%

-5.4%

SEC C

19%

-3.5%

SEC D

10%

-4.3%

SEC E

7%

-0.2%

Rural 1*

3%

Rural 2*

3%

Rural 3*

4%

Rural 4*

4%

Rural 5*

0.9%

Base: 15,875(CY), 25,060(PY)

Table 17: Population classification 4 Classification

All Internet Users

Urban

86%

Rural*

14%

Base: 15,875

4

Data in 2007 was not classified into Urban and Rural.

46

India Online 2008

Chart 13: Highest educational qualification Up to SSC/HSC Graduate & above - general stream

College but not Graduate Graduate & above - professional stream

Current Year 60%

57%

40% 20% 20%

14%

10%

0% All Internet Users

Base: 15,875

Chart 6: Highest educational qualification Change from PY 20% 15% 10% 5% 0% -5% -10% -15%

19%

0.3%

-5% -14%

Base: 15,875(CY), 25,060(PY)

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Main Report

Chart 14: Occupational break up Current Year

Employed

60%

Unemployed

53% 47%

40%

20%

0% All Internet Users

Base: 15,875

Chart 7: Occupational break up Change from PY

9%

10% 5% 0% -5% -10%

-9%

Base: 15,875(CY), 25,060(PY)

Occupation

All Internet Users

Junior level salaried employee

26%

Middle / Senior level salaried employee

15%

Self Employed Professionals (Self Practicing Doctor, Lawyer)

4%

Shop owner/ Traders

3%

Businessmen Student

5% 33%

Housewife

9%

Others

6%

48

India Online 2008

Chart 15: Function / field of occupation Current Year

IT/SW

M ARCOM

Finance

Others

70% 54%

60% 50% 40% 30%

27%

20%

14% 6%

10% 0%

All Internet Users

Base: 15,875

Chart 8: Function / field of occupation Change from PY 10%

10%

5% 0%

-0.10%

-5% -10%

-5%

-4%

Base: 15,875(CY), 15,219(PY)

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Main Report

Chart 16: Head of the household Current Year

Head of the household

Not head of the household

70%

63%

37% 35%

0% All Internet Users

Base: 15,875

Chart 9: Head of the household Change from PY 50% 25%

10%

0% -25%

-10%

-50%

Base: 15,875(CY), 25,060(PY)

50

India Online 2008

Economic Profile Chart 17: Monthly family income Current Year

Up to Rs. 10K

10-30K

30-50K

Above 50K

50% 40%

30%

30% 20% 9% 10%

6%

0% All Internet Users

Base: 14,851

Chart 10: Monthly family income Change from PY 20%

17%

15% 10% 5% 0% -5% -10%

-9%

-4%

-4%

Base: 14,851(CY), 21,343(PY)

51

Main Report

Chart 18: Most expensive vehicle owned by the household Current Year

2 Wheeler

50%

4 Wheeler

Others

46%

40% 30% 19%

17%

20% 10% 0%

All Internet Users

Base: 15,875

Chart 11: Most expensive vehicle owned by the household Change from PY 15%

10%

10% 5%

2%

0% -5% -10% -15%

-11%

Base: 15,875(CY), 25,060(PY)

Vehicle

All Internet Users

Change from PY

Bi-Cycle

18%

10%

Motor-Cycle/Scooter

46%

2%

Small Car (Up to Rs.4 lakhs)

11%

-7.7%

5%

-3.5%

2%

-0.1%

Mid-Size Car (Rs.4 to 8 lakhs) Premium/Luxury Car (Above Rs. 8 lakhs) Bullock Cart*

0.2%

Power Tiller*

0.0%

Tractor*

0.2%

Others

0.5%

-0.9%

52

India Online 2008

Chart 19: Ownership of credit cards (individually) Current Year

Don't own a credit card

80%

Own a Credit Card

76%

60% 40% 25% 20% 0% All Internet Users

Base: 15,875

Chart 12: Ownership of credit cards (individually) Change from PY 15% 10%

9%

5% 0% -5% -10% -15%

-9%

Base: 15,875(CY), 25,060(PY)

Credit Card

All Internet Users

Change from PY

Single Card

16%

-2.1%

Multiple Cards

9%

-6.9%

No Credit Card

76%

9%

Ownership of credit cards (Individually)*

0.0%

53

Main Report

Table 18: Household asset ownership Asset

All Internet Users

Change from PY

Color TV

90%

-2.3%

Mobile Phone

87%

-2.8%

Bank Account

84%

3%

Computer/Laptop

72%

5%

Cable TV connection/DTH

69%

-2.9%

Fridge

68%

-7.1%

Music System/DVD/MP3

56%

0.6%

Home

55%

-3.2%

Life Insurance

53%

-7.9%

Camera

52%

-12.3%

Landline Phone

50%

-12.2%

Debit Card

48%

-4.6%

Washing Machine

46%

-11.0%

Land*

37%

Credit Card

31%

-4.4%

Fixed Deposits

27%

-7.5%

Medical Insurance/CGHS

26%

-6.7%

Mutual Funds

21%

-1.7%

Air Conditioner

19%

-5.8%

IPod

19%

8%

Microwave

17%

-6.8%

Video Camera

17%

-3.0%

Demat Account

11%

-9.2%

Share of Companies

11%

-8.1%

Tube well/pump*

8%

Chit Fund Deposits

7%

-0.2%

Base: 15,875(CY), 25,060(PY)

54

India Online 2008

Chart 20: Current loan liabilities Current Year

Home Loan

Personal Loan

Two - wheeler Loan

30% 21% 20%

16% 13%

10%

0% All Internet Users

Base: 15,875

Chart 13: Current loan liabilities Change from PY 5%

0.30%

0% -5% -5%

-10% -15% -20% -25%

-23%

Base: 15,875(CY), 25,060(PY)

Loan

All Internet Users

Change from PY

Home Loan

21%

-23.3%

Personal Loan

16%

-4.6%

Two - wheeler Loan

13%

0.3%

Car Loan

10%

-2.4%

Education Loan

8%

-1.2%

Business Loan

6%

3%

Consumer Durables

2%

-0.9%

Agriculture Land Loan*

1%

Tube well/Pump Loan*

0.2%

Tractor/Power Tiller Loan*

0.2%

Seeds/Fertilizer Loan*

0.2%

None of Above

48%

38%

55

Main Report

Net Usage Status Chart 21: Years of experience in using internet Current Year

Up to 1 year

1-2 years

M ore than 2 years

80% 60%

60% 40%

25% 16%

20% 0%

All Internet Users

Base: 15,875

Chart 14: Years of experience in using internet Change from PY 10% 4% 0% -0.4% -4% -10%

Base: 15,875(CY), 25,060(PY)

Experience

All Internet Users

Change from PY

Less Than 6 Months

12%

2%

6 Months-1 year

12%

2%

1-2 years

16%

-0.4%

2-5 years

24%

-2.4%

5-6 years

10%

-1.7%

6 years and above

26%

0.4%

56

India Online 2008

Chart 22: Number of household members using internet Current Year 50% 40% 30% 20%

1 M ember 4 M embers

2 M embers 5 or more members

3 M embers

39% 28%

17% 9%

10%

7%

0% All Internet Users

Base: 15,875

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Main Report

Chart 23: Place of accessing internet Home Place of work (office / school / college) Cyber cafe In transit (while traveling) 60%

Current Year 80% 60%

55% 47%

40% 20%

6%

0% All Internet Users

Base: 15,875

Chart 15: Place of accessing internet Change from PY 0%

-0.2% -0.3% -4%

-10%

-20%

-19%

Base: 15,875(CY), 25,060(PY)

Place

All Internet Users

Change from PY

Home

55%

-4%

Place of work (office / school / college)

60%

-19%

Cyber cafe

47%

0%

In transit (while traveling)

6%

0%

Choupal/Gram Panchayat*

1%

58

India Online 2008

Chart 24: Place of accessing internet most regularly Current Year 50%

Home Cyber cafe Choupal/Gram Panchayat 41% 41%

Place of work In transit

40% 30% 20%

18%

10% 0.4%

0.1%

0% All Internet Users

Base: 15,210

59

Main Report

Chart 25: Type of internet connection at home Current Year 80%

Broadband

Regular Dial Up

Others

71%

60% 40% 20%

15%

12%

0% All Internet Users

Base: 8,408

Chart 16: Type of internet connection at home Change from PY 8% 4%

6% 3%

0% -4% -4% -8%

Base: 8,408(CY), 14,856(PY)

Connection Type

All Internet Users

Change from PY

24 Hrs Broadband

39%

8%

Broadband Dial Up

31%

4%

Regular Dial Up

12%

-4.2%

Mobile Connection

10%

4%

2%

0.6%

Wi Fi Connection Lease/Dedicated line

0.5%

0.0%

Don't Know

3%

-4.1%

Others

3%

1%

60

India Online 2008

Chart 26: Type of internet connection at office Current Year 80%

Broadband

Regular Dial Up

Others

68%

60% 40% 20%

12%

5%

0% All Internet Users

Base: 8,372

Chart 17: Type of internet connection at office Change from PY

8%

6%

4% 0% -1%

-2%

-4%

Base: 8,372(CY), 19,740(PY)

Connection Type

All Internet Users

Change from PY

24 Hrs Broadband

36%

6%

Broadband Dial Up

27%

2%

Regular Dial Up

5%

-1.9%

Wi Fi Connection

5%

3%

Lease/Dedicated line

5%

-1.3%

Mobile Connection Don't Know Others

3%

1%

15%

-3.2%

3%

1%

61

Main Report

Chart 27: Type of internet connection at cyber café Current Year

Broadband

Regular Dial Up

Others

80% 62% 60% 40% 20%

4%

4%

0% All Internet Users

Base: 4,609

Connection Type

All Internet Users

Broadband Dial Up

36%

24 Hrs Broadband

24%

Regular Dial Up

4%

Mobile Connection

2%

Lease/Dedicated line

1%

Wi Fi Connection

0.9%

Don't Know

30%

Others

2%

62

India Online 2008

Chart 28: Type of internet connection in transit Current Year

Broadband

Regular Dial Up

Others 56%

60%

40% 22% 20% 6% 0% All Internet Users

Base: 217

Connection Type

All Internet Users

Mobile Connection

46%

24 Hrs Broadband

12%

Broadband Dial Up

10%

Wi Fi Connection Regular Dial Up Don't Know Others

7% 6% 17% 2%

63

Main Report

Chart 29: Service provider subscribed to at home Current Year

BSNL/Sancharnet

Airtel/Bharti

Local Cable Operator

50% 40%

38%

30% 19%

20%

9%

10% 0% All Internet Users

Base: 8,408

Chart 18: Service provider subscribed to at home Change from PY 4%

3%

3% 1%

2%

1%

1% 0%

Base: 8,408(CY), 14,856(PY)

Service Provider

All Internet Users

Change from PY

BSNL/Sancharnet

38%

3%

Airtel/Bharti

19%

1%

Local Cable Operator

9%

1%

VSNL / Tata

7%

-2.8%

Reliance

7%

0.9%

Sify

4%

-2.3%

MTNL

4%

-1.9%

Spectranet

0.1%

0.0%

Don't Know

8%

3%

Others

5%

-1.7%

64

India Online 2008

Chart 30: Service provider subscribed to at office Current Year

BSNL/Sancharnet

Airtel/Bharti

VSNL / Tata

40% 30%

26%

20%

16% 10%

10% 0% All Internet Users

Base: 8,372

Chart 19: Service provider subscribed to at office Change from PY 2% 1%

1% 0% -1% -2% -3%

-2% -2%

Base: 8,372(CY), 19,740(PY)

Service Provider

All Internet Users

Change from PY

BSNL/Sancharnet

26%

-2.0%

Airtel/Bharti

16%

0.5%

Local Cable Operator

10%

-1.6%

VSNL / Tata

6%

0.1%

Reliance

4%

-0.2%

Sify

4%

-0.9%

MTNL

3%

-1.9%

Spectranet

0.2%

-0.1%

Don't Know

28%

9%

5%

-2.8%

Others

65

Main Report

Chart 31: Service provider subscribed to at cyber café Current Year 20%

BSNL/Sancharnet

Sify

Airtel/Bharti

18%

10% 10%

8%

0% All Internet Users

Base: 4,609

Service Provider

All Internet Users

BSNL/Sancharnet

18%

Sify

10%

Airtel/Bharti

8%

VSNL / Tata

4%

Reliance

4%

Local Cable Operator

3%

MTNL

1%

Spectranet

0.1%

Don't Know

48%

Others

3%

66

India Online 2008

Chart 32: Service provider subscribed to in transit Current Year

BSNL/Sancharnet

Airtel/Bharti

VSNL / Tata

40% 30%

26%

20%

16% 10%

10% 0% All Internet Users

Base: 217

Service Provider

All Internet Users

Airtel/Bharti

26%

Reliance

11%

VSNL / Tata

10%

BSNL/Sancharnet

9%

Sify

4%

MTNL

3%

Local Cable Operator

0.4%

Spectranet

0.2%

Don't Know

19%

Others

17%

67

Main Report

Net Usage Dynamics Chart 33: Frequency of accessing internet from home Current Year 100%

At least once daily Less than once a week

Weekly, but not daily

89%

80% 60% 40% 20%

9%

2%

0% All Internet Users

Base: 8,408

Chart 20: Frequency of accessing internet from home Change from PY 10%

5%

5% 0% -0.4% -5% -5% -10%

Base: 8,408(CY), 14,231(PY)

68

India Online 2008

Chart 34: Frequency of accessing internet from office Current Year 100%

At least once daily Less than once a week

Weekly, but not daily

85%

80% 60% 40% 13%

20%

2%

0% All Internet Users

Base: 8,372

Chart 21: Frequency of accessing internet from office Change from PY 2%

1%

1% 1% 0% -1% -1% -2%

-0.4% -1%

Base: 8,372(CY), 17,617(PY)

69

Main Report

Chart 35: Frequency of accessing internet from cyber café Current Year

At least once daily Less than once a week 46%

50% 40%

Weekly, but not daily

33%

30%

21%

20% 10% 0% All Internet Users

Base: 4,609

70

India Online 2008

Chart 36: Frequency of accessing internet in transit Current Year

At least once daily Less than once a week

Weekly, but not daily

80% 63% 60% 40% 24% 13%

20% 0% All Internet Users

Base: 217

71

Main Report

Chart 37: Time of the day accessing internet from home Current Year

9.00 AM -6.00 PM

6.00 PM - 12.00 M idnight

60%

Throughout the Day

49%

40% 23%

18% 20%

0% All Internet Users

Base: 8,408

Chart 22: Time of the day accessing internet from home Change from PY 6%

5%

3% 0% -3%

-2%

-6%

-5%

Base: 8,408(CY), 13,905(PY)

Time

All Internet Users

Change from PY

Before 9.00 AM

7%

2%

9.00 AM-12.00 Noon

9%

2%

12.00 Noon - 3.00 PM

5%

-1.7%

3.00 PM-6.00 PM

4%

-1.8%

6.00 PM - 9.00 PM

17%

-1.2%

9.00 PM - 12.00 Midnight

32%

-3.5%

After 12.00 Midnight

3%

-0.6%

Throughout the Day

23%

5%

72

India Online 2008

Chart 38: Time of the day accessing internet from office Current Year 9.00 AM -6.00 PM 60%

6.00 PM - 12.00 M idnight

Throughout the Day

53%

40%

31%

20%

12%

0% All Internet Users

Base: 8,372

Chart 23: Time of the day accessing internet from office Change from PY 3% 2%

2% 1%

0.2%

0% -1% -2% -3%

-2%

Base: 8,372(CY), 17,680(PY)

Time Before 9.00 AM

All Internet Users

Change from PY

3%

0.3%

9.00 AM-12.00 Noon

26%

4%

12.00 Noon - 3.00 PM

18%

-2.4%

3.00 PM-6.00 PM

9%

-4.3%

6.00 PM - 9.00 PM

5%

-2.9%

9.00 PM - 12.00 Midnight

7%

3%

After 12.00 Midnight

2%

0.5%

Throughout the Day

31%

2%

73

Main Report

Chart 39: Time of the day accessing internet from cyber café Current Year 9.00 AM -6.00 PM

6.00 PM - 12.00 M idnight

Throughout the Day

60% 44%

43% 40%

20%

12%

0% All Internet Users

Base: 4,609

Time Before 9.00 AM

All Internet Users 2%

9.00 AM-12.00 Noon

13%

12.00 Noon - 3.00 PM

13%

3.00 PM-6.00 PM

17%

6.00 PM - 9.00 PM

29%

9.00 PM - 12.00 Midnight

15%

After 12.00 Midnight

0.2%

Throughout the Day

12%

74

India Online 2008

Chart 40: Time of the day accessing internet in transit Current Year 9.00 AM -6.00 PM

6.00 PM - 12.00 M idnight

Throughout the Day

50% 39% 40% 30%

28%

26%

20% 10% 0% All Internet Users

Base: 217

Time

All Internet Users

Before 9.00 AM

5%

9.00 AM-12.00 Noon

9%

12.00 Noon - 3.00 PM

12%

3.00 PM-6.00 PM

6%

6.00 PM - 9.00 PM

4%

9.00 PM - 12.00 Midnight

35%

After 12.00 Midnight

2%

Throughout the Day

26%

75

Main Report

Chart 41: Duration of PC usage from home Current Year 60%

Light users

M edium users

Heavy users

57%

40% 27% 16%

20%

0% All Internet Users

Base: 8,408

Change from PY 2%

1%

1% 0% -1%

-0.4% -1%

-2%

Chart 24: Duration of PC usage from home Base: 8,408(CY), 15,214(PY)

76

India Online 2008

Chart 42: Duration of internet usage on weekday from home Rural Internet Users

Urban Internet Users

50% 35.80%

40% 32.10%

35.00%

30%

36.00% 32.10%

29.00% 20% 10% 0% Light users

Medium users

Heavy users

Base: 8,408

77

Main Report

Chart 43: Duration of internet usage on weekend from home Rural Internet Users

Urban Internet Users

60%

58.60% 50.70%

40% 26.10% 20%

23.10% 23.30%

18.20% 0% Light users

Medium users

Heavy users

Base: 8,408

78

India Online 2008

Chart 44: Duration of PC usage from office Current Year

Light users

M edium users

Heavy users

60% 45% 40%

33% 22%

20%

0% All Internet Users

Base: 8,372

Chart 25: Duration of PC usage from office Change from PY 20%

14%

10% 0% -1% -10% -20%

-14%

Base: 8,372(CY), 18,200(PY)

79

Main Report

Chart 45: Duration of internet usage on weekday from office Rural Internet Users

Urban Internet Users

50% 40.00% 40.30%

40% 30.50% 30%

36.10%

20%

29.40% 23.70%

10% 0% Light users

Medium users

Heavy users

Base: 8,372

80

India Online 2008

Chart 46: Duration of internet usage on weekend from office Rural Internet Users

Urban Internet Users

60% 51.40% 48.70% 40% 28.20% 23.10% 20%

28.20% 20.40%

0% Light users

Medium users

Heavy users

Base: 8,372

81

Main Report

Chart 47: Duration of PC usage from cyber café Current Year 80%

Light users

M edium users

Heavy users

71%

60% 40% 24% 20% 5% 0% All Internet Users

Base: 4,609

82

India Online 2008

Chart 48: Duration of internet usage on weekday from cyber café Rural Internet Users

Urban Internet Users

60% 49.50% 42.70% 40%

43.30% 39.90%

20% 14.00% 10.60% 0% Light users

Medium users

Heavy users

Base: 4,609

83

Main Report

Chart 49: Duration of internet usage on weekend from cyber café Rural Internet Users

Urban Internet Users

60%

37.90% 40% 31.80% 30.70%

36.40% 31.40% 31.80%

20%

0% Light users

Medium users

Heavy users

Base: 4,609

84

India Online 2008

Chart 50: Duration of PC usage during transit Current Year 80%

Light users

M edium users

Heavy users

67%

60% 40%

28%

20%

5%

0% All Internet Users

Base: 217

85

Main Report

Chart 51: Duration of internet usage on weekday during transit Rural Internet Users

Urban Internet Users

60% 55.70%

53.90%

40% 36.20% 25.00% 20% 19.30%

9.90%

0% Light users

Medium users

Heavy users

Base: 217

86

India Online 2008

Chart 52: Duration of internet usage on weekend during transit Rural Internet Users

Urban Internet Users

100% 90.10% 80% 60% 40% 45.30% 20%

9.90%

27.60% 27.00% 0.00%

0% Light users

Medium users

Heavy users

-20%

Base: 217

87

Main Report

Chart 53: Time spent by internet users on watching TV Current Year 50%

Light users

M edium users

Heavy users

47% 40%

40% 30% 20%

14%

10% 0% All Internet Users

Base: 15,875

Chart 26: Time spent by internet users on watching TV Change from PY 5% 3% 1% 0%

-5%

-3%

Base: 15,875(CY), 21,962(PY)

88

India Online 2008

Chart 54: Time spent by internet users on reading newspaper Current Year 60%

Light users

M edium users

Heavy users

51% 36%

40%

20%

13%

0% All Internet Users

Base: 15,875

Chart 27: Time spent by internet users on reading newspaper Change from PY 6%

5%

3%

-0.2%

0% -3% -6%

-5%

Base: 15,875(CY), 22,501(PY)

89

Main Report

Chart 55: Time spent by internet users on listening to radio Current Year 80%

Light users

M edium users

Heavy users

69%

60%

40% 21% 20%

10%

0% All Internet Users

Base: 15,875

Chart 28: Time spent by internet users on listening to radio Change from PY 3% 2%

2%

0.4%

1% 0% -1% -2% -3%

-2%

Base: 15,875(CY), 14,785(PY)

90

India Online 2008

Preferred Net Activities Table 19: Popularity of various internet activities Activity

All Internet Users

Change from PY

Emailing

91%

-4.1%

Social media platform users*

81%

Job Search

72%

-1.7%

Instant messaging/chatting

70%

9%

Check news

63%

2%

Check Sports

57%

-0.7%

Download music/movies

54%

25%

Dating/Friendship

50%

-1.5%

Check cricket score*

50%

Matrimonial search

49%

English info search engine*

49%

Listen to/Buy Music

48%

-11.6%

Share pictures

45%

5%

Check business/financial news

43%

13%

Social networking / Communities

43%

-0.3%

Screensavers/wallpapers

43%

-2.5%

Online games

43%

-11.2%

E-greetings

41%

-16.3%

Astrology

38%

-7.8%

Check financial info

38%

-7.6%

Check cinema content

37%

9%

Mobile contents (ring tones, etc.)

37%

-13.2%

Video Sharing*

36%

Educational / Learning material

35%

Send/receive email using mobile handset*

34%

Professional networking*

33%

Local language search engine

33%

21%

Check hobby related info

32%

0.9%

Search/Buy travel products

31%

-12.3%

Visit Online stock trading

31%

18%

Check health & lifestyle info

30%

0.3%

Net banking

29%

-0.8%

Check real estate info

29%

-8.1%

Net telephony

27%

15%

Check / read blogs

27%

0.6%

Search/Buy other than travel products

25%

0.2%

Buy/Rent Movie CD/DVD*

22%

1%

-12.4%

91

Main Report

Activity

All Internet Users

Change from PY

Adult content

20%

2%

Pay bills online

19%

-3.5%

Online stock trading*

11%

Comment on blog post

10%

-1.6%

Have a blog site of own

8%

1%

Base: 15,875(CY), 14,253(PY)

92

India Online 2008

Chart 56: Online shopping Current Year

Buyers

Non-Buyers 77%

80% 60% 40% 23% 20% 0% All Internet Users

Base: 15,875

Chart 29: Online shopping Change from PY 20%

30% 20% 10% 0% -10% -20% -20%

-30%

Base: 15,875(CY), 14,253(PY)

Online Shopping

All Internet Users

Change from PY

Searched only

57%

24%

Both searched and bought

23%

-20.2%

Neither searched nor bought

20%

-3.9%

93

Main Report

Chart 57: Response to online marketing stimulus Current Year

Participated in an online contest

Clicked a sponsored search ad

Clicked a banner ad 80% 60% 60%

56%

53%

40% 20% 0% All Internet Users

Base: 9,160

Chart 30: Response to online marketing stimulus Change from PY 25% 20%

17%

20%

15% 10%

6%

5% 0%

Base: 9,160(CY), 10,888(PY)

Response

All Internet Users

Change from PY

Participated in an online contest

60%

17%

Clicked a sponsored search ad

56%

20%

Clicked a banner ad

53%

6%

Subscribe to online newsletters*

46%

Clicked a product/service e-mailer

33%

Received viral ad from someone*

18%

Forwarded viral ad to someone* None of the above

19%

6% 0.7%

-26.4%

94

India Online 2008

Chart 58: Blogging activities Current Year

Check/read blogs

30%

Comment on blog post

Have a blog site of own

28%

20% 10% 8%

10%

0% All Internet Users

Base: 15,875

Chart 31: Blogging activities Change from PY 2% 1%

1%

1%

0% -1% -2%

-2%

-3%

Base: 15,875(CY), 14,253(PY)

95

Main Report

Chart 59: Frequency of reading blog Current Year

2-5 times a Day

Once Daily

Once In 2-3 Days

Once a Week

29%

30%

17%

20% 14%

14%

10%

0% All Internet Users

Base: 4,760

96

India Online 2008

Chart 60: Member of an online community Current Year 60%

Not a member of any online community M ember of an online community 52%

48%

40%

20%

0% All Internet Users

Base: 15,875

Chart 32: Member of an online community Change from PY 7%

8% 4% 0% -4% -8%

-7%

Base: 15,875(CY), 14,253(PY)

97

Main Report

Table 20: Membership by type of online community Membership

All Internet Users

Change from PY

52%

-7.0%

Alumni & Schools

7%

-0.1%

Computers & Internet

7%

1%

Schools & Education

5%

2%

Business / Professional community

4%

0.6%

Romance & Relationships

3%

-1.3%

Individuals

3%

0.8%

Games

3%

0.4%

Music

3%

-0.1%

Arts & Entertainment

2%

0.2%

Company

2%

0.3%

Cultures & Community

2%

0.1%

Travel

1%

0.5%

Religion & Beliefs

1%

0.5%

Health, Wellness & Fitness

1%

0.3%

Countries & Regional

0.8%

0.4%

Family & Home

0.8%

0.3%

Hobbies & Crafts

0.7%

0.3%

Science & History

0.7%

-0.1%

Automotive

0.5%

0.0%

Food, Drink & Wine

0.5%

0.4%

Fashion & Beauty

0.4%

0.0%

Recreation & Sports

0.3%

0.0%

Cities & Neighborhoods

0.2%

0.0%

Gay, Lesbian & Bi

0.2%

0.0%

Government & Politics

0.2%

0.0%

Pets & Animals

0.2%

0.0%

Not a member of any online community

Base: 15,875(CY), 14,253(PY)

98

India Online 2008

Chart 61: Usage of other language website Current Year

Use only English websites

Use other language websites

80% 62% 60% 34%

40% 20% 0% All Internet Users

Base: 15,875

Chart 33: Usage of other language website Change from PY 22%

30% 20% 10% 0% -10% -20% -30%

-27%

Base: 15,875(CY), 14,253(PY)

99

Main Report

Chart 62: Problems faced while surfing the internet Website not opening/opening slowly

Current Year

Spam/Junk M ails

80%

M ails with virus/Spyware 60%

59% 42%

39%

40% 20% 0% All Internet Users

Base: 15,875

Chart 34: Problems faced while surfing the internet Change from PY 0% -5%

-2%

-10%

-7% -10%

-15%

Base: 15,875(CY), 14,252(PY)

Problem

All Internet Users

Change from PY

Website not opening/opening slowly

59%

-2.1%

Spam/Junk Mails

42%

-7.2%

Mails with virus/Spyware

39%

-10.0%

Unsolicited ads/pop-ups

37%

-7.6%

Difficulty in getting connected

31%

-4.0%

No response to queries on websites

23%

-3.5%

Cumbersome navigation in websites

12%

0.0%

Don't have relevant local language content

11%

3%

Never faced any problem

11%

3%

100

India Online 2008

Most Used Websites Table 21: Top of mind unaided recall - all websites Website

All Internet Users

Change from PY

Google

37%

9%

Yahoo

32%

2%

Rediff

7%

-4.1%

Orkut

6%

1%

Gmail

6%

3%

Indiatimes

2%

0.7%

Hotmail

1%

-0.5%

Moneycontrol

0.8%

0.4%

Naukri

0.7%

0.2%

Sify

0.6%

0.1%

Ebay

0.6%

0.3%

Cricinfo

0.5%

0.4%

Nokia

0.4%

0.1%

Microsoft

0.4%

0.0%

Way2sms*

0.4%

Zapak*

0.4%

You tube

0.3%

0.1%

MSN

0.3%

-0.2%

Indya*

0.3%

Wikipedia

0.3%

0.0%

WWE

0.3%

0.0%

Sony*

0.3%

Monster

0.2%

-0.1%

ICICIbank

0.2%

0.0%

Manoramaonline

0.2%

0.1%

HPindia*

0.2%

Espnstar*

0.2%

Ebizel*

0.2%

ICICIdirect

0.1%

0.0%

NDTV

0.1%

-0.1%

Freshersworld*

0.1%

Ibibo*

0.1%

Airtel*

0.1%

BSE India*

0.1%

Timesofindia*

0.1%

IRCTC*

0.1%

Timesjob*

0.1%

Sharekhan*

0.1%

NSEindia*

0.1%

Reliance*

0.1%

101

Main Report

Website

All Internet Users

Makemytrip*

0.1%

BSNL*

0.1%

Raaga*

0.1%

Contest2win*

0.1%

Santabanta*

0.1%

Indianrailways*

0.1%

CBSE*

0.0%

Download*

0.0%

Indiaplaza*

0.0%

HDFC*

0.0%

Others*

0.9%

Change from PY

Base: 13,801(CY), 24,433(PY)

102

India Online 2008

Table 22: Most used website - all websites Website

All Internet Users

Google

28%

Yahoo

28%

Gmail

9%

Rediff

9%

Orkut

8%

Indiatimes

1%

Hotmail

1%

Moneycontrol

0.8%

Sify

0.7%

Naukri

0.4%

Zapak

0.4%

Icicibank

0.4%

MSN

0.3%

Wikipedia

0.3%

Monster

0.3%

Icicidirect

0.2%

Youtube

0.2%

Bseindia

0.2%

Sharekhan

0.2%

Indyarocks

0.2%

Ebizel

0.2%

Cricinfo

0.1%

Facebook

0.1%

Ibnlive

0.1%

Ebay

0.1%

Others

11%

Base: 15,819

103

Main Report

Table 23: Preferred websites - emailing Website

All Internet Users

Change from PY

Yahoo

51%

-2.3%

Gmail

31%

11%

Rediff

13%

-5.4%

Hotmail

3%

-2.7%

Indiatimes

1%

0.3%

Sify

0.9%

-0.1%

AOL

0.4%

0.3%

Zapak

0.1%

0.1%

VSNL

0.1%

-0.4%

Lycos

0.1%

-0.1%

Sancharnet/BSNL

0.0%

-0.7%

Base: 14,500(CY), 25,060(PY)

104

India Online 2008

Table 24: Info search (English) Website

All Internet Users

Change from PY

Google

81%

6%

Yahoo

7%

-2.2%

Wikipedia

3%

1%

English

3%

-0.5%

Rediff

2%

-0.4%

Dictionary

1%

0.1%

Altavista*

0.7%

Oxford*

0.6%

Answers*

0.4%

MSNLive

0.4%

-0.6%

Indiatimes

0.3%

-0.2%

Ask*

0.3%

BBC*

0.2%

Sify*

0.2%

Others

0.7%

-3.9%

Base: 8,117(CY), 7874(PY)

105

Main Report

Table 25: Info search (local language) Website

All Internet Users

Change from PY

Google

65%

-9.4%

Yahoo*

12%

Rediff*

4%

Teluguone*

2%

Guruji

1%

-0.4%

MSN

1%

0.3%

Sify*

1%

Raftaar*

1%

Hindi*

1%

Webduniya

1%

Tamil*

0.8%

Manoramaonline

0.8%

Indiatimes*

0.8%

Khoj

0.7%

Marathiworld*

0.7%

Wikipedia*

0.5%

Webulagam*

0.4%

Eenadu*

0.3%

Others

1%

None*

4%

-0.3%

-0.9%

-0.5%

-13.5%

Base: 5,007(CY), 3853(PY)

106

India Online 2008

Table 26: Job search Website

All Internet Users

Change from PY

Naukri

42%

5%

Monster

25%

-2.3%

Timesjobs

16%

2%

Google

5%

-0.5%

Yahoo

4%

1%

Freshersworld

2%

0.2%

Rediff

2%

-0.3%

Jobs

1%

-0.1%

Jobstreet

0.7%

0.0%

Jobsahead

0.4%

-0.7%

Clickjobs

0.7%

-0.2%

Jobsearch*

0.3%

Onlinejobs*

0.3%

Efreshers*

0.2%

Others

2%

-3.3%

Base: 11,351(CY), 10,387(PY)

107

Main Report

Table 27: Search or buy travel products Website

All Internet Users

Change from PY

Google

22%

11%

Yatra

14%

-1.6%

Yahoo

10%

2%

Makemytrip

10%

-6.9%

IRCTC

10%

-5.9%

Rediff

8%

4%

Travel

6%

4%

Travelguru

6%

3%

Cleartrip

2%

0.3%

Indiatimes

2%

-0.9%

Ezeego1*

1%

Rajtravels

0.6%

-0.1%

Travel India

0.5%

-0.3%

Airdeccan

0.4%

-1.3%

Spicejet

0.4%

0.0%

Cox&Kings*

0.3%

Flykingfisher

0.2%

0.0%

Travelocity

0.2%

0.0%

Goair

0.2%

-0.2%

Indiatravels

0.1%

-0.2%

5%

-3.8%

Others

Base: 5,546(CY), 7,089(PY)

108

India Online 2008

Table 28: Buy travel products Website

All Internet Users

Yatra

18%

Makemytrip

16%

IRCTC

13%

Google

11%

Travelguru

4%

Cleartrip

4%

Travel

4%

Yahoo

4%

Rediff

3%

Ezeego1

2%

Indiatimes

2%

Airdeccan

0.8%

Rajtravels

0.6%

Spicejet

0.6%

Cox&Kings

0.5%

Goair

0.4%

Indiatravels

0.2%

Travelocity

0.2%

Flykingfisher

0.1%

Travel India

0.0%

Others

16%

Base: 2,031

109

Main Report

Table 29: Search or buy non-travel products Website

All Internet Users

Google

34%

Ebay

21%

Rediff

17%

Yahoo

14%

Indiatimes

5%

Futurebazaar

4%

Sify

2%

Indiaplaza

1%

Homeshop18

1%

Amazon

1%

Base: 4,201

110

India Online 2008

Table 30: Buy non-travel products Website

All Internet Users

Ebay

33%

Rediff

19%

Google

17%

Indiatimes

8%

Futurebazaar

8%

Yahoo

6%

Indiaplaza

4%

Sify

3%

Homeshop18 Amazon

2% 0.9%

Base: 1,476

111

Main Report

Table 31: Online news Website

All Internet Users

Change from PY

Yahoo

16%

2%

Google

10%

2%

NDTV

9%

-2.5%

Rediff

9%

-0.1%

Indiatimes

8%

0.7%

Timesofindia

6%

3%

Aajtak

3%

-1.6%

BBC

3%

-1.5%

Ibnlive

3%

0.2%

Eenadu

3%

1%

News*

3%

Manoramaonline

2%

-0.2%

Thehindu

2%

-0.2%

MSN

2%

-1.4%

CNN

2%

-1.5%

Dinamalar

2%

0.7%

Sify

1%

-0.8%

Zeenews

1%

-0.6%

Jagran

1%

-0.2%

TV9

0.9%

0.0%

Hindustantimes

0.8%

0.1%

CNBC

0.8%

-0.2%

Midday*

0.6%

Lokmat*

0.6%

Moneycontrol

0.5%

Josh18*

0.5%

Starnews*

0.5%

Bhaskar*

0.5%

Economictimes

0.4%

Times*

0.4%

AOL*

0.4%

DD News*

0.4%

Amarujala*

0.4%

Webduniya*

0.4%

Esakal*

0.3%

Dinakaran*

0.3%

Samachar*

0.2%

Timesnow*

0.2%

Deccanherald*

0.2%

Others

5%

0.0%

0.0%

-4.3%

Base: 10,128(CY), 8,509(PY)

112

India Online 2008

Table 32: Financial news & info (rates, quotes, etc.) Website

All Internet Users

Change from PY

Moneycontrol/CNBC

18%

5%

Google

15%

2%

Yahoo

13%

0.5%

Rediff

8%

2%

ICICIDirect

6%

-0.6%

BSEindia*

6%

Sharekhan

6%

2%

Stockmarket

4%

1%

NSE

3%

1%

Financialnews

2%

0.8%

NDTV/NDTVprofit

2%

-2.1%

Reliancemoney

2%

1%

Indiatimes

1%

-2.5%

Amfiindia*

1%

Mutualfundsindia*

1%

SBI*

1%

HDFC

0.9%

0.1%

Sify

0.9%

-0.7%

Indiabulls

0.9%

-0.2%

Indiainfoline

0.8%

0.3%

Kotaksecurities

0.7%

0.1%

ICICIprudential*

0.7%

Economictimes

0.6%

-2.7%

Business

0.6%

-0.7%

LIC*

0.5%

Valueresearch

0.4%

0.0%

Equitymaster

0.4%

0.0%

Religareonline*

0.4%

MSN*

0.3%

Axisbank*

0.3%

Authorstream*

0.3%

Citibank*

0.2%

Myiris*

0.2%

Geojit*

0.2%

Others

3%

-11.3%

Base: 6,264(CY), 6,207(PY)

113

Main Report

Table 33: Search shares and stocks online Website

All Internet Users

Change from PY

Google*

14%

ICICI Direct

14%

-22.4%

Sherkhan

12%

-9.6%

Yahoo*

10%

Rediff*

6%

BSE

5%

Moneycontrol*

5%

Reliancemoney

4%

Stock*

4%

Indiabulls

3%

-3.4%

Kotaksecurities

3%

-1.2%

NSE

2%

-0.5%

hdfcsec

2%

-0.4%

Religare

2%

-1.9%

5Paisa

1%

-1.7%

Investmentz*

1%

Indiatimes*

1%

Indiainfoline*

1%

2%

3%

NDTV*

0.9%

Stocktrading*

0.8%

GCItrading*

0.8%

Geojit

0.7%

Sify*

0.7%

Karvy

0.6%

0.1%

6%

-6.5%

Others

-1.7%

Base: 5,203(CY), 1,558(PY)

114

India Online 2008

Table 34: Online share trading Website

All Internet Users

Change from PY

ICICI Direct

23%

-13.3%

Sherkhan

14%

-7.9%

Reliancemoney*

8%

Kotaksecurities*

8%

Indiabulls*

5%

Hdfcsec*

4%

Religare

3%

0.2%

5Paisa

2%

0.1%

Indiainfoline

2%

-5.1%

Geojit

1%

-2.6%

Stock

1%

-0.2%

Karvy

0.9%

-2.6%

Stocktrading*

0.7%

Investmentz

0.4%

Motilaloswal*

0.2%

Others

1%

None*

26%

-2.1%

-1.9%

Base: 1,143(CY), 1,558(PY)

115

Main Report

Table 35: Real estate info Website

All Internet Users

Change from PY

Google

23%

5%

99acres

14%

4%

Yahoo

14%

0.2%

Magicbricks

13%

-1.8%

Realestates

12%

2%

Rediff

7%

0.5%

Makaan*

5%

Indiaproperty

3%

-2.1%

Property

3%

-0.4%

Sulekha

1%

0.4%

Indiatimes

1%

-1.3%

Zillow*

0.9%

Sify

0.7%

Manoramaonline*

0.5%

Others

3%

-0.4%

-9.0%

Base: 4,776(CY), 5,129(PY)

116

India Online 2008

Table 36: Matrimonial search Website

All Internet Users

Change from PY

Bharatmatrimony

36%

7%

Shaadi

34%

6%

Jeevansaathi

8%

3%

Yahoo

4%

-1.0%

Google

4%

-1.7%

Matrimonial

4%

2%

Simplymarry

3%

0.3%

Matrimony

2%

-2.3%

Rediff

2%

-1.3%

Indiatimes

0.5%

-0.3%

Indianmatrimony*

0.4%

Secondshaadi*

0.2%

Others

2%

-2.7%

Base: 7,519(CY), 6,675(PY)

117

Main Report

Table 37: Dating/friendship search Website

All Internet Users

Change from PY

Orkut

54%

18%

Yahoo

20%

-2.8%

Rediff

4%

-2.4%

Fropper

3%

0.2%

Ibibo*

2%

Friendfinder

2%

0.1%

Friends

1%

0.1%

Indyarocks*

1%

Hi5

1%

-0.4%

Indiatimes

1%

-0.7%

Adultfriendfinder

1%

-0.5%

1%

0.1%

Friendship Perfspot*

0.8%

Facebook*

0.7%

Wayn*

0.7%

Dating*

0.6%

MSN

0.5%

-0.5%

Tagged

0.5%

-0.5%

Bigadda*

0.5%

Myspace*

0.4%

Match*

0.3%

Date*

0.3%

Friendster*

0.3%

Way2SMS*

0.3%

Minglebox*

0.2%

Adultfinder*

0.2%

Sify*

0.1%

Others

2%

-7.7%

Base: 7,647(CY), 7,084(PY)

118

India Online 2008

Table 38: Social networking/communities Website

All Internet Users

Change from PY

Orkut

66%

2%

Yahoo

13%

-2.7%

Rediff*

4%

Ibibo*

3%

Social Networking*

3%

Facebook*

2%

Communities

1%

0.2%

Hi5

0.9%

0.0%

Fropper

0.9%

0.5%

Indiatimes*

0.8%

Commoncraft*

0.8%

Indyarocks*

0.6%

Sify*

0.5%

Bigadda*

0.5%

Perfspot*

0.3%

Myspace

0.3%

Wayn*

0.3%

Minglebox*

0.3%

MSN*

0.2%

Linkedin*

0.2%

Friends*

0.2%

Bharatstudent*

0.2%

Others

2%

-0.3%

-12.3%

Base: 7,147(CY), 5,227(PY)

119

Main Report

Table 39: Online gaming Website

All Internet Users

Change from PY

Zapak

32%

15%

Yahoo

20%

2%

Games

9%

2%

Google

9%

-0.1%

Miniclip

5%

0.8%

Onlinegames

4%

3%

Rediff

2%

-1.3%

Contest2Win

2%

-1.2%

Freeonlinegames

2%

0.9%

Indiatimes

1%

-0.3%

Games2win

1%

-0.1%

Indiagames

0.8%

-2.3%

Cartoonnetwork

0.7%

0.1%

Sports*

0.7%

Indyarocks*

0.6%

Stickcricket

0.5%

0.1%

MSN

0.5%

-1.2%

Pogo*

0.5%

Sify

0.5%

-0.2%

Arcade

0.5%

0.3%

EAsports*

0.5%

Freegames

0.4%

-0.2%

Gamesonline

0.4%

0.0%

Bigfishgames

0.3%

-0.5%

Funtoosh

0.3%

-0.1%

Gamezone

0.3%

0.1%

Download

0.3%

-1.1%

Orkut*

0.3%

Shockwave*

0.3%

Worldwinner*

0.3%

Cricinfo*

0.3%

Funmaza

0.2%

Myplaywin*

0.2%

Santabanta

0.2%

Hungama*

0.2%

Casino*

0.2%

Egglad*

0.2%

Aol*

0.2%

King*

0.2%

Net2money*

0.2%

Doof*

0.2%

Bugzu*

0.2%

Toondisneyindia*

0.2%

Chess*

0.1%

-0.3%

-0.2%

120

India Online 2008

Website

All Internet Users

Gamespot*

0.1%

Cricket*

0.1%

Sudoku*

0.1%

Gamehouse*

0.1%

Orangeshark*

0.1%

Ibibo*

0.1%

Mousebreaker*

0.1%

Realarcade*

0.1%

Playgames*

0.0%

Others

2%

Change from PY

-15.5%

Base: 6,685(CY), 7,383(PY)

121

Main Report

Table 40: Download mobile content Website

All Internet Users

Change from PY

Yahoo

12%

-2.4%

Nokia

11%

2%

Google

10%

0.2%

Rediff

10%

-2.7%

Mobile9

7%

3%

Funmaza

5%

2%

Indiatimes

4%

-3.2%

Zedge

3%

1%

Way2SMS*

3%

Ringtones

3%

0.0%

Airtel

3%

0.2%

Sify

3%

0.9%

Mobango*

2%

Hutch

2%

Mp3*

2%

Sonyericsson

1%

0.1%

Mobileringtones

1%

0.4%

Getjar

1%

0.4%

SongPk

1%

1%

Raaga

0.9%

0.7%

Masti4India

0.8%

0.1%

Indyarocks*

0.8%

Reliancemobileworld*

0.7%

Waptrick*

0.7%

Cooltoad

0.7%

160by2*

0.7%

Freeringtones

0.6%

Hungama*

0.6%

Ebay*

0.5%

GSMArena*

0.5%

Tagtag*

0.5%

Tataindicom*

0.5%

Download

0.4%

-0.2%

Mauj

0.4%

-0.1%

Mobiles24*

0.4%

Samsungmobile*

0.4%

BSNL*

0.4%

Santabanta

0.3%

Motorola*

0.3%

Idea*

0.3%

Univercell*

0.3%

Youmint*

0.3%

ApnilSP*

0.3%

Others None

-1.4%

0.0% 0.0%

-0.5%

4%

-10.1%

0.6%

0.6%

Base: 5,512(CY), 6,912(PY)

122

India Online 2008

Table 41: Preferred instant messaging applications Website

All Internet Users

Change from PY

Yahoo

53%

-10.1%

Google Talk

29%

15%

Rediffbol

9%

-1.4%

MSN

4%

-1.9%

Way2sms*

2%

Meebo

1%

Indyarocks*

-0.1%

1%

Skype

0.6%

160by2*

0.5%

Indiatimes

0.4%

Fropper*

0.2%

AIM*

0.2%

Ibibo*

0.2%

Others

0.1%

None*

0.3%

0.0%

0.0%

-2.7%

Base: 11,162(CY), 8,632(PY)

123

Main Report

Table 42: Download music Website

All Internet Users

Change from PY

Raaga

17%

-5.3%

Google

9%

2%

Yahoo

7%

-2.3%

Music

7%

3%

Mp3

6%

4%

Songs

6%

4%

Youtube

4%

2%

Musicindiaonline

4%

0.0%

Cooltoad

3%

-1.7%

Rediff

3%

0.2%

123music

3%

2%

Dhingana*

2%

Indiafm

2%

Sify

2%

0.6%

Smashits

1%

-0.2%

Pz10

1%

0.2%

Ebay*

1%

Funmaza

1%

0.4%

Bollywoodmusic

1%

0.1%

Mp3hungama*

1%

0.8%

Indiatimes

0.9%

-0.2%

Dishant

0.9%

-0.2%

Andhravilas

0.8%

-0.1%

Papuyaar

0.8%

-0.9%

Bollyfm

0.8%

0.1%

Apniisp

0.8%

-0.5%

Masti4India*

0.7%

Musicmazaa

0.5%

0.2%

Downloads

0.5%

0.0%

Musicworld

0.5%

0.2%

Desimusic

0.5%

0.2%

Bollyextreme*

0.5%

Limewire*

0.4%

Musiconline

0.4%

Tamilbeat*

0.4%

Itunes

0.4%

Mtv*

0.4%

MSN

0.3%

Esnips*

0.3%

Realplayer*

0.3%

Amazon*

0.3%

Oosai*

0.3%

Kannadaaudio*

0.2%

Radiomirchi*

0.2%

Others* None

-0.3% 0.0% -0.2%

6% 0.7%

-12.5%

Base: 7,384(CY), 8,142(PY)

124

India Online 2008

Table 43: Sports content Website

All Internet Users

Change from PY

Cricinfo

19%

6%

Yahoo

17%

5%

Rediff

14%

7%

Espnstarsports

14%

-14.3%

Google

7%

-0.7%

Cricketnext

4%

2%

Indiatimes

3%

0.0%

Sports

3%

-1.5%

Sify

2%

0.3%

NDTV

2%

-0.1%

Cricket*

2%

Tensports

2%

Cricbuzz*

1%

MSN

1%

Neosports*

0.7%

Timesofindia

0.6%

Vcricket*

0.6%

Manoramaonline*

0.6%

123india*

0.6%

WWE

0.4%

Zapakcricket*

0.4%

AOL*

0.3%

BBC Sports

0.3%

IPLt20*

0.3%

Cricketlive*

0.3%

Zeesports*

0.3%

Ibnlive*

0.2%

CNN*

0.2%

Hindustantimes*

0.2%

Khel*

0.1%

Others

3%

-0.5%

-0.4%

-0.1%

-1.5%

-0.5%

-5.2%

Base: 8,952(CY), 7,666(PY)

125

Main Report

Table 44: Cinema content Website

All Internet Users

Change from PY

Yahoo

14%

3%

Google

9%

0.0%

Bollywood

6%

1%

Youtube

5%

4%

Rediff

5%

0.7%

Indiafm

5%

0.6%

Movies

4%

0.9%

Raaga

4%

2%

Sify

4%

1%

Santabanta

4%

0.3%

Indiatimes

3%

-0.1%

Idlebrain

2%

0.0%

IMDB

2%

0.8%

Cinema

2%

-1.2%

Indiaglitz

2%

0.3%

PVR Cinemas

2%

-2.8%

Teluguone

2%

1%

Tamilcinemas

2%

-0.5%

Bookmyshow*

2%

Torrentz*

2%

Andhravilas

2%

0.8%

Indya

1%

0.6%

Adlabs

1%

0.4%

Zeecinemas

1%

0.2%

Cinesouth*

1%

Funcinemas

0.9%

Cinemax

0.9%

0.2%

Inoxmovies

0.8%

-0.3%

Galatta

0.8%

0.0%

Filmfare

0.8%

0.2%

Bharatmovies*

0.8%

MSN

0.7%

Manoramaonline*

0.7%

Thecinema

0.3%

NDTV*

0.3%

Glamsham*

0.3%

Hollywood*

0.3%

Smashits*

0.3%

Satyamcinema*

0.2%

Timesofindia*

0.2%

Chitraloka

0.2%

0.2%

3%

-13.2%

Others

-0.6%

-0.2% -0.7%

Base: 5,830(CY), 6,883(PY)

126

India Online 2008

Table 45: Most used websites for checking local language content (other than English) Language

All Internet Users

Change from PY

Google

16%

5%

Yahoo

14%

6%

Rediff

8%

5%

Manoramaonline*

6%

Orkut*

6%

Dainikjagran

6%

4%

Webduniya

5%

0.9%

Dinamalar*

5%

Hindi*

4%

Eeandu

4%

Raaga*

3%

Tamil*

3%

Dailythanthi

3%

Gmail*

3%

Indiatimes*

3%

Webulagam

3%

Hotmail*

3%

Amarujala*

2%

Dinakaran*

2%

Josh18*

2%

Thatstamil*

2%

Telugu*

2%

Bhaskar

2%

1%

Esakal

2%

-0.8%

Matrubhumi

2%

0.5%

Sify*

2%

Vaartha

2%

Aajtak*

2%

Marathiworld

2%

Lokmat*

2%

Teluguone*

2%

Telugupeople*

2%

Andhravilas*

2%

Idlebrain*

2%

Deepika

2%

Sandesh*

2%

Dainikbhaskar*

2%

Gujratsamachar

1%

Navbharattimes*

1%

BBC Hindi*

1%

Kumudam

1%

Greatandhra*

0.9%

Marathimati*

0.9%

-2.7%

2%

-1.0%

1%

-1.9%

0.8%

0.1%

-0.2%

127

Main Report

Language

All Internet Users

Change from PY

Andhrajyothi*

0.9%

Maharashtratimes

0.8%

Rajasthanpatrika*

0.8%

Wikipedia*

0.8%

Raftaar*

0.7%

Telugulo*

0.7%

Dinamani*

0.7%

Banglalive

0.6%

-0.9%

Epatra

0.6%

0.1%

Tamilcinema

0.6%

-2.9%

Anandabazaar

0.5%

-1.1%

Loksatta*

0.5%

Sakshi*

0.5%

Naukri*

0.5%

AOL*

0.4%

Chennaionline*

0.4%

Santabanta*

0.4%

Tamilmp3World*

0.4%

Keralakaumudi*

0.4%

Vikatan*

0.4%

Jagran

0.4%

BSE India*

0.3%

Chitralekha*

0.3%

Dharitri*

0.3%

Nilacharal*

0.3%

Tamilmovies*

0.3%

Kannadaaudio

0.2%

Kannadaprabha*

0.2%

Teluguwebsite*

0.2%

Asianetglobal*

0.2%

Devanaagarii*

0.2%

Divyabhaskar*

0.2%

Ibibo*

0.2%

Deshabhimani*

0.2%

Galatta*

0.1%

Tamilbeat*

0.1%

Thatskannada

0.1%

Udayavani*

0.1%

Thatstelugu*

0.1%

Ananda Vikatan*

0.1%

Maalaimalar*

0.1%

Mangalam*

0.1%

Maayboli*

0.1%

Naidunia*

0.1%

Dinathanthi*

0.1%

0.5%

-2.3%

-1.5%

-0.5%

128

India Online 2008

Language

All Internet Users

Hindustan*

0.1%

Telugucinema*

0.1%

Tn.Gov.In*

0.1%

Calcuttaweb*

0.1%

Jebam*

0.0%

Lankasri*

0.0%

Others*

0.1%

None*

32%

Change from PY

Base: 5,707(CY), 1,388(PY)

129

Main Report

Table 46: Most used websites for checking local language content (Hindi) Language

All Internet Users

Google

27%

Dainikjagran

26%

Yahoo

24%

Hindi

20%

Webduniya

17%

Rediff

12%

Amarujala

11%

Orkut

11%

Josh18

10%

Indiatimes

8%

Aajtak

8%

Dainikbhaskar

7%

Gmail

5%

Navbharattimes

5%

Bhaskar

5%

Hotmail

5%

BBC Hindi

4%

Rajasthanpatrika

4%

Raftaar

3%

Sify

3%

Raaga

2%

Jagran

2%

Devanaagarii

1%

AOL

0.8%

Santabanta

0.7%

Hindustan

0.7%

Naukri

0.6%

Epatra

0.5%

Naidunia

0.5%

BSE India

0.4%

Marathimati

0.4%

Marathiworld

0.4%

Wikipedia

0.3%

Maharashtratimes

0.1%

Divyabhaskar

0.1%

Others

0.2%

Base: 1,157

130

India Online 2008

Table 47: Most used websites for checking local language content (Tamil) Language

All Internet Users

Dinamalar

40%

Tamil

26%

Dailythanthi

24%

Webulagam

21%

Dinakaran

19%

Thatstamil

17%

Yahoo

12%

Google

11%

Kumudam

9%

Dinamani

6%

Tamilcinema

5%

Sify

5%

Webduniya

5%

Raaga

4%

Rediff

4%

Chennaionline

3%

Tamilmp3World

3%

Manoramaonline

3%

Vikatan

3%

Nilacharal

3%

Hotmail

2%

Gmail

2%

Orkut

2%

Tamilmovies

2%

Epatra

1%

Tn.Gov.In

1%

Galatta

1%

Tamilbeat

1%

Ananda Vikatan

0.6%

Wikipedia

0.5%

Dinathanthi

0.5%

Base: 810

131

Main Report

Table 48: Most used websites for checking local language content (Telugu) Language

All Internet Users

Eeandu

46%

Raaga

25%

Telugu

23%

Telugupeople

20%

Teluguone

19%

Vaartha

19%

Idlebrain

18%

Andhravilas

18%

Google

14%

Andhrajyothi

11%

Greatandhra

11%

Telugulo

8%

Orkut

6%

Yahoo

6%

Sakshi

6%

Wikipedia

4%

Rediff

3%

Hotmail

2%

Teluguwebsite

2%

Telugucinema

1%

Gmail

1%

Sify

0.9%

Thatstelugu

0.7%

Chitralekha

0.5%

Epatra

0.2%

Manoramaonline

0.2%

Galatta

0.1%

Webduniya

0.1%

Base: 665

132

India Online 2008

Table 49: Most used websites for checking local language content (Marathi) Language

All Internet Users

Esakal

39%

Lokmat

35%

Marathiworld

35%

Maharashtratimes

17%

Marathimati

16%

Webduniya

13%

Google

10%

Loksatta

10%

Epatra

6%

Yahoo

5%

Rediff

5%

Wikipedia

4%

Maayboli

2%

Hotmail

2%

Gmail

2%

Orkut

2%

Sify

0.5%

Others

0.3%

Base: 197

133

Main Report

Table 50: Most used websites for checking local language content (Malayalam) Language

All Internet Users

Manoramaonline

94%

Matrubhumi

31%

Deepika

25%

Yahoo

9%

Keralakaumudi

6%

Google

6%

Rediff

4%

Vaartha

4%

Orkut

4%

Asianetglobal

3%

Deshabhimani

3%

Sify

2%

Hotmail

2%

Gmail

2%

Mangalam

2%

Wikipedia

0.8%

Kumudam

0.4%

Raaga

0.4%

Epatra

0.2%

Base: 405

134

India Online 2008

Table 51: Most used websites for checking local language content (Bengali) Language

All Internet Users

Google

73%

Banglalive

13%

Anandabazaar

10%

Yahoo

6%

Rediff

3%

Aajtak

3%

Gmail

2%

Orkut

2%

Hotmail

2%

Calcuttaweb

1%

Sify

0.7%

Webduniya

0.6%

Wikipedia

0.4%

Base: 91

135

Main Report

Table 52: Most used websites for checking local language content (Gujarati) Language

All Internet Users

Sandesh

54%

Gujratsamachar

46%

Bhaskar

30%

Yahoo

15%

Rediff

11%

Google

8%

BSE India

7%

Chitralekha

7%

Dainikbhaskar

6%

Divyabhaskar

6%

Navbharattimes

5%

Sify

3%

Epatra

3%

Orkut

0.4%

Gmail

0.2%

Hotmail

0.2%

Webduniya

0.2%

Wikipedia

0.2%

Base: 126

136

India Online 2008

Table 53: Most used websites for checking local language content (Kannada) Language

All Internet Users

Yahoo

38%

Kannadaprabha

19%

Kannadaaudio

16%

Raaga

14%

Google

13%

Gmail

13%

Rediff

12%

Hotmail

9%

Thatskannada

8%

Orkut

6%

Sify

5%

Udayavani

5%

Chitralekha

3%

Webduniya

0.4%

Wikipedia

0.3%

Base: 122

137

Main Report

Table 54: Preferred blog sites Website

All Internet Users

Change from PY

Blogspot

27%

16%

Yahoo

12%

-6.1%

Orkut*

11%

Blogger

10%

-0.7%

Rediff

9%

-1.9%

Ibibo

6%

-4.0%

Google

6%

-15.5%

Blog*

4%

Debonairblog

2%

-0.5%

Indiatimes

0.8%

-1.1%

Indyarocks*

0.8%

Sulekha

0.6%

-0.1%

Fropper

0.5%

0.2%

Myspace*

0.5%

Ibnlive*

0.4%

Bigadda*

0.4%

Wordpress*

0.3%

Youtube*

0.3%

Others

7%

None*

2%

5%

Base: 2,862(CY), 1,853(PY)

138

India Online 2008

Table 55: Preferred astrology website Website

All Internet Users

Change from PY

Yahoo

25%

3%

Astrology

17%

-1.5%

Google

13%

2%

Rediff

9%

0.2%

Indiatimes astrospeak

6%

-2.3%

Astrolife

3%

1%

Sify

3%

0.0%

Horoscope

3%

0.4%

Astro*

2%

MSN

2%

-0.6%

Indianastrology

1%

0.5%

Ganeshaspeaks

1%

0.8%

Sarafreder

1%

-1.7%

Astrogyan

0.9%

0.1%

Astroyogi

0.8%

0.0%

Manoramaonline

0.8%

0.4%

Webduniya

0.7%

0.1%

Ivillage

0.6%

-0.2%

Timesofindia

0.5%

-0.1%

Dinamalar*

0.5%

Astroindia

0.4%

Aboutastro*

0.4%

Bejandaruwalla*

0.4%

Astrocenter

0.3%

-0.3%

Cyberastro

0.3%

0.0%

Tarot

0.3%

0.0%

Indya*

0.3%

AOL*

0.3%

Shanidham*

0.3%

Astroved*

0.3%

Others

7%

-0.1%

-2.4%

Base: 5,673(CY), 6,357(PY)

139

Main Report

Table 56: Preferred online learning / education website Website

All Internet Users

Change from PY

Google

32%

-1.9%

Yahoo

15%

5%

Wikipedia

7%

1%

Education

6%

3%

Rediff

4%

-0.3%

W3schools

3%

1%

Learning

3%

2%

Ebizel

3%

1%

IGNOU

2%

0.9%

Microsoft

2%

0.7%

Extramarks*

1%

Onlineeducation

1%

0.4%

CBSE

1%

0.0%

Indiatimes

1%

-0.2%

Bharatstudent*

1%

ICFAI

0.9%

SCDL*

0.8%

Annauniversity

0.8%

0.0%

Howstuffworks

0.8%

0.2%

Indiaedu*

0.6%

English

0.6%

Studymentor*

0.6%

Freshersworld

0.6%

Webindia123*

0.6%

Dewsoftoverseas*

0.6%

ICAI

0.5%

NIIT*

0.5%

24x7Guru*

0.5%

MBA*

0.5%

Ebook*

0.5%

Sify*

0.4%

SAP*

0.4%

Gurukul

0.3%

BBC*

0.3%

Answers*

0.3%

MSN*

0.2%

Sun*

0.1%

Others

7%

-0.1%

0.4%

0.1%

0.0%

-0.1%

-17.0%

Base: 5,236(CY), 6,571(PY)

140

India Online 2008

Table 57: Preferred website for sharing pictures online Website

All Internet Users

Orkut

38%

Yahoo

18%

Picasa

7%

Ibibo

6%

Santabanta

5%

Flickr

5%

Pictures

2%

Wallpapers

2%

Youtube

2%

Kodakgallery

1%

Photobucket

1%

123Greetings

1%

Facebook

0.9%

Webshots

0.9%

Snapfish

0.7%

Indyarocks

0.7%

Rapidshare

0.7%

Indiatimes

0.6%

Bollywood

0.6%

Hi5

0.5%

Hotmail

0.4%

Bigadda

0.4%

Perfspot

0.4%

Ziddu

0.4%

Screensavers

0.4%

Indiafm

0.4%

Indiaglitz

0.3%

Sify

0.3%

Idlebrain

0.3%

Zoom

0.2%

Shutterfly

0.2%

Fropper

0.2%

Shareapic

0.2%

Myspace

0.1%

Others

2%

Base: 7,028

141

Main Report

Table 58: Preferred website for professional networking Website

All Internet Users

Orkut

42%

Yahoo

19%

Rediff

6%

Linkedin

6%

Microsoft

2%

Hotmail

2%

Cisco

2%

Naukri

1%

Icai

0.9%

Monster

0.9%

Sify

0.7%

Indiatimes

0.7%

Freshersworld

0.7%

Facebook

0.6%

Ibibo

0.6%

CIOZone

0.6%

Brijj

0.5%

Ebizel

0.5%

Wikipedia

0.5%

Timesjob

0.3%

Techtribe

0.2%

Siliconindia

0.2%

Others

7%

None

6%

Base: 5,335

142

India Online 2008

Table 59: Preferred website to buy/rent CD/DVD Website

All Internet Users

Rediff

12%

Ebay

9%

Movies

7%

Indiatimes

3%

Raaga

3%

DVD

2%

Seventymm

2%

Youtube

2%

Moserbear

1%

Amazon

1%

Futurebazaar

1%

Mp3

1%

Bollywood

1%

Sify

1%

Moviemart

1%

English-Bookworld

1%

Indiaplaza

0.7%

Teluguone

0.7%

Songs.Pk

0.6%

Download

0.6%

Rentmovie

0.5%

Jaman

0.4%

Others

10%

None

38%

Base: 3,279

143

Main Report

Table 60: Preferred website for sharing video online Website

All Internet Users

Youtube

43%

Yahoo

13%

Google Video

13%

Orkut

11%

Video

4%

Rediff

4%

Rapidshare

1%

Indiatimes

1%

Indyarocks

0.9%

Metacafe

0.9%

Ibibo

0.8%

Metatube

0.6%

Hotmail

0.5%

Bigadda

0.5%

Sify

0.4%

Torrent

0.4%

Limewire

0.2%

Others None

5% 0.3%

Base: 5,528

144

India Online 2008

Table 61: Preferred website for net telephony Website

All Internet Users

Yahoo

25%

Gtalk

24%

Skype

12%

BSNL

9%

Rediff

6%

Tata Indicom

3%

Telephony

3%

Net2Phone

3%

Airtel

2%

Sify

2%

Globe7

2%

Jaxtr

1%

Nettelephony

1%

VSNL

1%

Reliance

1%

Way2Sms

0.8%

MTNL

0.8%

Indiatimes

0.7%

Ibibo

0.7%

Vodafone

0.7%

160by2

0.6%

Indyarocks

0.5%

Justvoip

0.4%

Dataone

0.3%

Net4India

0.2%

Others

0.7%

Base: 4,244

145

Main Report

Most Used Offline Media Brands Table 62: Favorite TV channels TV Channel

All Internet Users

Change from PY

Star Plus

8%

-5.2%

Discovery

7%

-0.3%

Sun TV

5%

0.0%

NDTV

5%

-0.2%

DD 1

4%

2%

Aajtak

4%

-1.0%

Zee TV

3%

0.1%

Sony

3%

-0.7%

Ten Sports

3%

0.2%

M TV

3%

-0.2%

CNBC

3%

0.1%

National Geographic

3%

0.5%

HBO

2%

-1.7%

Asianet

2%

0.6%

Star Movies

2%

-1.3%

ESPN

2%

-0.6%

Star One

2%

-0.8%

Bindass*

2%

TV 9

2%

0.1%

Star Sports

2%

0.7%

Any Sports Channel

2%

1%

Star News

2%

0.5%

E TV

1%

0.1%

Sanskar*

1%

Any News Channel*

1%

Vijaya TV

1%

0.6%

AXN

1%

0.2%

Gemini

1%

0.3%

Cartoon Network

1%

0.1%

CNN IBN

1%

-0.5%

9X*

1%

Sun Music

1%

0.2%

NDTV Imagine*

0.9%

Star Cricket*

0.9%

Zee Cinema

0.9%

0.4%

Maa TV

0.8%

0.5%

Set Max

0.8%

0.3%

146

India Online 2008

TV Channel

All Internet Users

Change from PY

Any Music Channel

0.8%

0.4%

Zee News

0.7%

0.3%

Animal Planet

0.6%

-0.1%

BBC

0.6%

-0.2%

Disney Channel

0.6%

0.0%

Pogo

0.6%

-0.3%

Travel & Living

0.5%

-0.4%

India TV

0.5%

0.1%

NDTV Profit

0.5%

0.0%

Star Gold

0.5%

0.3%

Star Vijay*

0.5%

Star World

0.5%

Vh1

0.5%

0.1%

Zoom

0.5%

-0.4%

SS Music

0.5%

0.1%

Aawaz

0.4%

0.2%

NDTV24*7

0.4%

0.1%

Sab TV

0.4%

-0.6%

Times Now

0.4%

0.1%

CNN*

0.3%

DD News

0.3%

0.0%

ETV Kannada

0.3%

-0.1%

Headlines Today

0.3%

0.1%

Udaya TV

0.3%

0.0%

Zee Marathi

0.3%

0.0%

F TV

0.2%

-0.3%

History Channel

0.2%

-0.3%

Hungama TV

0.2%

0.1%

Jaya TV

0.2%

0.1%

Kalaignar TV*

0.2%

K TV*

0.2%

Sahara One

0.2%

Star Anand

0.2%

0.1%

Surya TV

0.2%

-0.4%

Teja TV

0.2%

0.1%

Udaya Movies*

0.2%

Zee Bangla*

0.2%

Zee Business

0.2%

0.1%

Any Movie Channel

0.2%

0.1%

V Channel

0.2%

-0.1%

Astha*

0.1%

Amrita*

0.1%

Animax

0.1%

DD Punjabi*

0.1%

ETV2*

0.1%

-1.1%

-0.2%

-0.1%

147

Main Report

TV Channel

All Internet Users

Change from PY

Filmy*

0.1%

Gemini Music*

0.1%

India Vision

0.1%

0.0%

Kairali TV

0.1%

-0.2%

Kiran TV

0.1%

0.0%

MH1

0.1%

-0.1%

NDTV Good Times*

0.1%

Set Pix*

0.1%

Star Utsav

0.1%

Sun News*

0.1%

UTV Movies*

0.1%

Jetix

0.1%

Akasha Bangla*

0.0%

Asianet News*

0.0%

Chutti TV*

0.0%

DD Bangla*

0.0%

DD Bharti*

0.0%

DD Chandana*

0.0%

DD Kashir*

0.0%

DD Malayalam*

0.0%

DD Sports*

0.0%

DD Urdu*

0.0%

DD8 (Telugu)*

0.0%

ETV Bangla

0.0%

-0.1%

ETV Marathi

0.0%

-0.1%

Gyan Darshan*

0.0%

Mi Marathi*

0.0%

News 24*

0.0%

Nick*

0.0%

Star Majha*

0.0%

TV-9 Kannada*

0.0%

Udaya II*

0.0%

World Movies*

0.0%

Zee Café*

0.0%

Zee Studio*

0.0%

Others*

0.0%

0.0%

-0.1%

-0.1%

Base: 12,848(CY), 12,631(PY)

148

India Online 2008

Table 63: Favorite newspapers Newspaper

All Internet Users

Change from PY

The Times of India

29%

-5.8%

The Hindu

13%

-5.0%

The Hindustan Times

5%

-0.9%

Eenadu

4%

2%

The Telegraph

3%

0.9%

Dainik Bhaskar

3%

1%

Deccan Chronicle

3%

-1.3%

Anand Bazar Patrika

2%

1%

Malyalam Manorama

2%

0.3%

Dinamalar

2%

1%

Dainik Jagran

2%

0.0%

Gujrat Samachar

2%

0.7%

The Economic Times

2%

-0.3%

Lokmat

2%

1%

Mid Day

2%

0.5%

Indian Express

2%

-1.2%

Daily Thanthi

1%

0.8%

Amar Ujala

1%

0.7%

News India-Times*

1%

The Tribune

1%

-0.6%

Maharashtra Times

1%

0.9%

Mumbai Mirror

1%

0.1%

Deccan Herald

0.9%

-0.5%

DNA

0.9%

-0.5%

Dinakaran

0.8%

0.4%

Mathrubhumi

0.8%

0.2%

Rajasthan Patrika

0.7%

0.2%

Sakal

0.7%

0.1%

Dharitri

0.6%

0.5%

India Today*

0.6%

Punjab Kesari

0.6%

0.3%

Sandesh

0.6%

0.2%

Business Standard

0.5%

0.4%

Divya Bhaskar

0.5%

0.0%

Samaj

0.4%

0.3%

Sakshi*

0.4%

Nav Bharat Times

0.4%

0.1%

Vijay Karnataka

0.4%

-0.7%

Hitvada

0.4%

0.2%

Asian Age*

0.3%

Greater Kashmir*

0.3%

Nav Hindi Times

0.3%

-0.1%

Prajavani

0.3%

0.0%

Vartha

0.3%

0.2%

149

Main Report

Newspaper

All Internet Users

Change from PY

Bangalore Times

0.3%

0.2%

Andhra Jyoti

0.2%

0.1%

Assam Tribune*

0.2%

Business Line

0.2%

-0.1%

Sambad

0.2%

0.1%

Ajit Daily*

0.1%

Andhrabhoomi*

0.1%

Bartaman Patrika*

0.1%

Daily Excelsior*

0.1%

Deepika Malayalam*

0.1%

Deshabhimani Daily*

0.1%

Express India*

0.1%

Kannada praba

0.1%

0.0%

Kerala Kaumudi

0.1%

-0.1%

Madhyamum*

0.1%

Nai Dunia

0.1%

-0.1%

The Statesman

0.1%

-0.1%

Udayavani

0.1%

0.0%

Mint*

0.1%

Prabhat Khabar

0.1%

Aaj Kal*

0.0%

Akila Daily*

0.0%

Asomiya Pratidin*

0.0%

Mumbai Samachar

0.0%

Daily Pratidin*

0.0%

Daily Pudhari*

0.0%

Dainik Agradoot*

0.0%

Dainik Janasadharan*

0.0%

Financial Express*

0.0%

Ganashakti*

0.0%

Gomantak Times*

0.0%

Hindu Business Line*

0.0%

India Abroad*

0.0%

India Express*

0.0%

Kala Kaumudi*

0.0%

Mangalam*

0.0%

Munsif Daily*

0.0%

The Pioneer*

0.0%

Rashtriya Sahara*

0.0%

The Shillong Times*

0.0%

Siasat*

0.0%

Star of Mysore*

0.0%

Tarun Bharat Daily*

0.0%

Uadyavani*

0.0%

Others

0.3%

0.0%

-0.1%

0.3%

Base: 13,861(CY), 12,762(PY)

150

India Online 2008

Table 64: Favorite magazines Magazine

All Internet Users

Change from PY

25%

1%

Reader's Digest

5%

-2.0%

Sports Star

4%

-0.1%

Digit

4%

0.4%

Femina

4%

-0.1%

Swathi

4%

2%

Outlook

4%

-0.2%

The Week

4%

-1.6%

Film Fare

3%

-0.4%

Business Today

3%

0.7%

Business World

2%

-0.1%

Kumudham

2%

1%

Star Dust

2%

-0.3%

Time

2%

0.9%

Women's Era

1%

-0.9%

Ananda Vikatan

1%

0.1%

Competition Success Review

1%

0.4%

Autocar India

1%

-0.4%

Chitralekha

1%

0.6%

Electronics For You

1%

0.2%

Chip

1%

-0.5%

Frontline*

1%

Economical Times*

1%

Grihshobha

1%

0.1%

Health

1%

0.5%

Safari

1%

0.7%

Today

1%

0.5%

Vanita

1%

-0.1%

Computers Today

0.9%

0.2%

PC world

0.9%

0.6%

Outlook Money

0.8%

0.4%

Aha Zindagi

0.7%

0.5%

India Times

0.7%

-0.1%

Bikes

0.6%

0.5%

Cosmopolitan

0.6%

-0.2%

Pc Quest

0.6%

0.0%

Abhiyan

0.5%

0.3%

Dalal Street

0.5%

0.2%

Sananda

0.5%

0.2%

Aval Vikatan

0.4%

0.2%

Chronicle

0.4%

0.2%

Good House Keeping

0.4%

0.1%

Graphiti

0.4%

0.2%

Manorama

0.4%

0.2%

India Today

151

Main Report

Magazine

All Internet Users

Change from PY

Overdrive

0.4%

-0.2%

Science Reporter

0.4%

-0.2%

The Times of India*

0.4%

Business India

0.3%

-0.4%

Cricket Samrat

0.3%

-0.3%

Junior Vikatan

0.3%

0.1%

Meri Saheli

0.3%

-0.2%

National Geographic

0.3%

-0.3%

Saptahik Bartaman

0.3%

0.2%

Saras Salil

0.3%

0.2%

Sudha

0.3%

0.0%

Anandalok*

0.2%

Anandamela

0.2%

0.0%

Automobiles

0.2%

0.1%

Brunch

0.2%

-0.1%

Business Week

0.2%

-0.1%

Champak

0.2%

0.1%

Debonair

0.2%

0.0%

Desh

0.2%

0.0%

Inside Outside

0.2%

-0.1%

Lokprabha

0.2%

0.1%

Mathrubhumi*

0.2%

Maxim

0.2%

0.0%

Playboy

0.2%

-0.1%

Saheli*

0.2%

Sakhi*

0.2%

Sarita

0.2%

0.0%

Taranga

0.2%

0.0%

Top Gear

0.2%

0.1%

Wisdom

0.2%

-0.5%

Jesus Calls*

0.2%

Scientific American*

0.2%

Unish Kuri*

0.2%

Andra Jyoti

0.1%

0.0%

Better Photography

0.1%

0.0%

Business Standard

0.1%

0.0%

Business Times*

0.1%

Capital Market

0.1%

-0.1%

Cineblitz

0.1%

-0.1%

Data Quest

0.1%

-0.1%

Deccan Chronicle

0.1%

0.0%

Developer Iq*

0.1%

Fortune India

0.1%

-0.6%

Gladrags

0.1%

-0.2%

Grihlakshmi*

0.1%

152

India Online 2008

Magazine

All Internet Users

Change from PY

Kadambini*

0.1%

Linux For You

0.1%

Outlook Traveller*

0.1%

Pratiyogita Darpan*

0.1%

Saptahik Sakal

0.1%

Savvy

0.1%

0.0%

The Economist

0.1%

-0.1%

Bal Bhaskar*

0.1%

Eenadu*

0.1%

Animation reporter

0.0%

Auto World*

0.0%

Business & Economy

0.0%

-0.5%

Buzz

0.0%

-0.1%

Career economic*

0.0%

Chandamama

0.0%

-0.1%

Elle

0.0%

-0.1%

Kurukshetra*

0.0%

Living digital

0.0%

Malyalam Manorama*

0.0%

Mans world*

0.0%

Money life

0.0%

-0.1%

Nirogadhaam

0.0%

-0.1%

Society

0.0%

-0.1%

Others

0.2%

-6.8%

-0.1%

0.0%

-0.1%

-0.1%

Base: 9,119(CY), 10,515(PY)

153

Main Report

Table 65: Favorite radio channels Radio Channel

All Internet Users

Change from PY

Radio Mirchi

32%

-6.4%

All FM*

15%

Big FM

12%

7%

Red FM

9%

-3.1%

Radio City

7%

-3.6%

Suryan FM

4%

-1.9%

Fever FM

4%

1%

Radio One*

4%

Vividh Bharati*

3%

AIR

2%

-9.1%

Air FM Rainbow

1%

-2.2%

1%

0.3%

Power FM Akash Vani*

0.7%

93.7 FM*

0.7%

Radio Mango*

0.6%

Air FM Gold

0.5%

-4.5%

BBC

0.5%

-0.6%

World Space

0.3%

-1.3%

Radio FM*

0.3%

Radio Indigo*

0.3%

Amar FM

0.2%

93.8 FM*

0.2%

102.6 FM*

0.2%

Go FM

0.0%

-0.8%

Others

2%

0.6%

-0.1%

Base: 10,195(CY), 8,205(PY)

154

India Online 2008

Offline Brands Recalled Table 66: TOM recall for brands TOM Brand

All Internet Users

Change from PY

Nokia

11%

5%

Sony

8%

0.1%

Tata

6%

1%

LG

4%

0.2%

Nike

4%

0.9%

Reliance

3%

0.1%

Samsung

3%

0.6%

Airtel

3%

2%

Colgate

3%

-0.6%

Reebok

3%

1%

HLL

2%

-0.6%

Coca Cola

2%

1%

Adidas

2%

0.5%

Pepsi

2%

0.0%

Microsoft

2%

0.0%

HP

1%

0.1%

Hero Honda

1%

0.1%

Philips

1%

0.0%

Levis

1%

0.3%

Honda

1%

0.4%

IBM

1%

0.2%

Godrej

1%

-0.5%

Bajaj

1%

-0.1%

Maruti

1%

-0.6%

Intel

0.9%

0.0%

Cadbury

0.9%

0.3%

Amul

0.9%

0.2%

HCL

0.9%

0.4%

Lux

0.8%

0.6%

Google

0.8%

-0.6%

Apple

0.7%

0.3%

Onida

0.7%

0.0%

Lee

0.7%

0.2%

Compaq

0.7%

0.2%

BSNL

0.7%

0.3%

Raymonds

0.6%

-0.4%

Titan

0.6%

0.2%

155

Main Report

TOM Brand

All Internet Users

Change from PY

Britannia

0.6%

0.0%

Wipro

0.6%

0.0%

Lakme

0.6%

-0.1%

Sony Ericsson

0.5%

0.0%

Hutch

0.5%

0.3%

Motorola

0.5%

0.1%

Dabur

0.5%

0.1%

TVS

0.5%

0.3%

Dell

0.4%

0.1%

Johnson & Johnson

0.4%

0.1%

Bata

0.4%

0.0%

ITC

0.4%

0.1%

Videocon

0.4%

-0.3%

Amway

0.4%

0.1%

Nestle

0.4%

0.0%

Lenovo

0.4%

0.1%

BPL

0.4%

-0.2%

Panasonic

0.4%

0.3%

Ponds

0.3%

0.0%

Parle

0.3%

-0.1%

Peter England

0.3%

-0.1%

Kingfisher

0.3%

0.0%

BMW

0.3%

0.1%

ICICI

0.3%

-0.1%

Pepe

0.3%

0.1%

Spykar

0.3%

0.1%

Whirlpool

0.3%

-0.1%

Koutons

0.3%

0.2%

Times of India

0.3%

0.2%

Woodland

0.2%

0.0%

Garnier

0.2%

-0.1%

Allen Solly

0.2%

0.1%

Provogue

0.2%

0.0%

L`Oreal

0.2%

0.0%

Mercedes

0.2%

-0.3%

Hamam

0.2%

0.1%

Pantaloon

0.2%

-0.1%

Pepsodent

0.2%

0.0%

Yamaha

0.2%

-0.1%

Toyota

0.2%

-0.1%

Hyundai

0.2%

-0.1%

ISI

0.2%

0.0%

Acer

0.2%

0.1%

Revlon

0.2%

0.1%

Horlicks

0.2%

0.0%

156

India Online 2008

TOM Brand

All Internet Users

Change from PY

Idea

0.2%

0.1%

Maggi

0.2%

0.1%

Yahoo

0.2%

0.1%

Thums Up

0.2%

0.0%

Lifebuoy

0.2%

0.0%

Surf

0.1%

-0.3%

Dove*

0.1%

Wills

0.1%

-0.1%

MRF

0.1%

0.0%

Ford

0.1%

0.0%

Brooke Bond

0.1%

-0.1%

Close Up

0.1%

-0.1%

LIC

0.1%

0.0%

Gold Flake

0.1%

0.0%

Ferrari

0.1%

0.0%

Boost*

0.1%

Park Avenue

0.1%

Voltas*

0.1%

Others

5%

0.0%

-9.0%

Base: 13,510(CY), 24,288(PY)

157

Segment Wise Detailed Tables

158

Table 1: Gender breakup Gender

Male

Female

All Internet Users

100%

0.0%

82%

Gender Male Female

0.0%

100%

18%

100.0%

100.0%

100.0%

13-18 years

9%

6%

9%

19-24 years

43%

46%

44%

25-35 years

33%

35%

34%

36-45 years

9%

9%

9%

Age Group

Above 45 years

6%

5%

5%

100.0%

100.1%

100.0%

SEC A

23%

27%

24%

SEC B

26%

29%

27%

SEC C

20%

15%

19%

SEC D

10%

9%

10%

SEC E

6%

8%

7%

Rural 1

4%

2%

3%

Rural 2

3%

2%

3%

Rural 3

4%

4%

4%

Rural 4&5

5%

4%

4%

100.0%

100.0%

100.1%

North

21%

19%

21%

East

14%

18%

15%

South

32%

38%

33%

West

33%

26%

31%

100.0%

100.1%

100.0%

Home

55%

55%

55%

Place of work (office / school / college)

60%

59%

60%

Cyber cafe

48%

41%

47%

6%

3%

6%

Socio Economic Classification

Region

Place of Access

In transit (while traveling)

159

Table 2: Age group distribution 13-18 yrs

19-24 yrs

25-35 yrs

36-45 yrs

46-55 yrs

Above 55 yrs

All Internet Users

Male

89%

81%

82%

83%

82%

88%

82%

Female

12%

19%

18%

18%

18%

12%

18%

100%

100%

100%

100%

100%

100%

100%

13-18 years

100%

0.0%

0.0%

0.0%

0.0%

0.0%

9%

19-24 years

0.0%

100%

0.0%

0.0%

0.0%

0.0%

44%

25-35 years

0.0%

0.0%

100%

0.0%

0.0%

0.0%

34%

36-45 years

0.0%

0.0%

0.0%

100%

0.0%

0.0%

9%

Age Group Gender

Age Group

Above 45 years

0.0%

0.0%

0.0%

0.0%

100%

100%

5%

100%

100%

100%

100%

100%

100%

100%

SEC A

14%

17%

28%

34%

39%

55%

24%

SEC B

18%

25%

29%

34%

36%

27%

27%

SEC C

24%

22%

16%

15%

15%

9%

19%

SEC D

13%

11%

9%

6%

2%

4%

10%

SEC E

8%

9%

5%

3%

0.0%

0.0%

7%

Rural 1

7%

3%

4%

3%

2%

0.4%

3%

Rural 2

3%

3%

2%

2%

2%

2%

3%

Rural 3

6%

5%

4%

2%

2%

0.8%

4%

Rural 4&5

9%

5%

4%

0.9%

1%

2%

4%

100%

100%

100%

100%

100%

100%

100%

North

25%

19%

23%

19%

17%

16%

21%

East

10%

14%

15%

20%

22%

18%

15%

South

31%

35%

31%

34%

34%

42%

33%

Socio Economic Classification

Region

West

35%

32%

31%

27%

27%

24%

31%

100%

100%

100%

100%

100%

100%

100%

Home

54%

52%

53%

63%

71%

86%

55%

Place of work (office / school / college)

34%

56%

71%

65%

61%

37%

60%

Cyber cafe

44%

52%

48%

33%

23%

21%

47%

2%

4%

7%

9%

8%

9%

6%

Place of Access

In transit (while traveling)

160

Table 3: City class - by population size City Class

Up to 1 Lakh

1-5 Lakhs

5-10 Lakhs

Above 10 Lakhs

All Internet Users

Male

87%

88%

84%

76%

82%

Female

13%

12%

16%

25%

18%

100%

100%

100%

100%

100%

13-18 years

11%

11%

8%

6%

9%

19-24 years

47%

46%

45%

39%

44%

25-35 years

33%

31%

31%

38%

34%

36-45 years

6%

8%

10%

10%

9%

Gender

Age Group

Above 45 years

3%

4%

6%

7%

5%

100%

100%

100%

100%

100%

SEC A

10%

17%

30%

28%

24%

SEC B

14%

26%

30%

32%

27%

SEC C

12%

15%

24%

21%

19%

SEC D

8%

9%

11%

10%

10%

Socio Economic Classification

SEC E

5%

17%

5%

6%

7%

Rural 1

14%

2%

0.1%

0.3%

3%

Rural 2

9%

3%

0.3%

0.6%

3%

Rural 3

15%

5%

0.6%

0.5%

4%

Rural 4&5

14%

8%

0.4%

1%

4%

100%

100%

100%

100%

100%

North

19%

25%

28%

12%

21%

East

11%

11%

16%

19%

15%

South

33%

28%

38%

30%

33%

Region

West

37%

36%

19%

40%

31%

100%

100%

100%

100%

100%

Home

42%

52%

60%

59%

55%

Place of work (office / school / college)

56%

56%

59%

65%

60%

Cyber cafe

55%

46%

42%

47%

47%

4%

4%

5%

8%

6%

Place of Access

In transit (while traveling)

161

Table 4: City class - by market size City Class

Metro

Urban uptowns

Emerging Towns

Others

All Internet Users

Male

75%

83%

83%

86%

82%

Female

25%

17%

17%

14%

18%

100%

100%

100%

100%

100%

13-18 years

6%

10%

8%

10%

9%

19-24 years

39%

39%

45%

47%

44%

25-35 years

38%

33%

31%

32%

34%

36-45 years

10%

10%

10%

8%

9%

Gender

Age Group

Above 45 years

8%

8%

6%

4%

5%

100%

100%

100%

100%

100%

SEC A

28%

26%

33%

19%

24%

SEC B

32%

27%

29%

23%

27%

SEC C

20%

26%

20%

18%

19%

SEC D

10%

10%

12%

9%

10%

SEC E

6%

2%

3%

8%

7%

Rural 1

1%

6%

2%

5%

3%

Rural 2

0.6%

1%

0.3%

4%

3%

Rural 3

0.7%

0.9%

0.3%

7%

4%

1%

1%

0.4%

8%

4%

100%

100%

100%

100%

100%

8%

23%

42%

23%

21%

East

19%

0.0%

7%

16%

15%

South

40%

33%

26%

30%

33%

Socio Economic Classification

Rural 4&5 Region North

West

33%

44%

26%

31%

31%

100%

100%

100%

100%

100%

Home

59%

54%

63%

51%

55%

Place of work (office / school / college)

66%

60%

58%

57%

60%

Cyber cafe

46%

52%

38%

48%

47%

8%

4%

8%

4%

6%

Place of Access

In transit (while traveling)

162

Table 5: Top 10 cities City

Mumbai

Bangalore

Delhi

Chennai

Hyderabad

Panipat

All Internet Users

Male

73%

75%

76%

75%

76%

100%

80%

Female

27%

25%

24%

26%

24%

0.0%

20%

100%

100%

100%

100%

100%

100%

100%

13-18 years

5%

3%

4%

3%

5%

13%

7%

19-24 years

27%

31%

32%

34%

36%

63%

37%

25-35 years

45%

46%

44%

40%

41%

13%

38%

36-45 years

13%

13%

12%

11%

11%

13%

11%

Gender

Age Group

Above 45 years

10%

8%

9%

11%

7%

0.0%

8%

100%

100%

100%

100%

100%

100%

100%

SEC A

59%

59%

64%

60%

56%

63%

52%

SEC B

26%

28%

26%

28%

30%

25%

25%

SEC C

7%

6%

4%

6%

6%

13%

6%

SEC D

4%

4%

4%

4%

4%

0.0%

4%

SEC E

1%

1%

0.9%

2%

2%

0.0%

1%

Rural 1

1%

0.4%

0.2%

0.0%

0.1%

0.0%

4%

Rural 2

1%

0.6%

0.6%

0.3%

0.6%

0.0%

5%

Rural 3

0.4%

0.2%

0.3%

0.0%

0.0%

0.0%

2%

Rural 4&5

0.4%

0.4%

0.6%

0.2%

0.6%

0.0%

2%

100%

100%

100%

100%

100%

100%

100%

North

0.0%

0.0%

100%

0.0%

0.0%

100%

22%

East

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

9%

South

0.0%

100%

0.0%

100%

100%

0.0%

43%

Socio Economic Classification

Region

West

100%

0.0%

0.0%

0.0%

0.0%

0.0%

26%

100%

100%

100%

100%

100%

100%

100%

Home

70%

66%

68%

70%

67%

88%

61%

Place of work (office / school / college)

68%

73%

72%

71%

61%

50%

63%

Cyber cafe

41%

50%

36%

44%

42%

25%

46%

In transit (while traveling)

12%

11%

11%

9%

5%

25%

8%

Place of Access

163

Table 6: Top 10 cities City

Kolkata

Pune

Secunderabad

Ahmedabad

All Internet Users

Male

82%

79%

80%

85%

80%

Female

18%

21%

20%

16%

20%

100%

100%

100%

100%

100%

13-18 years

5%

6%

4%

6%

7%

19-24 years

34%

33%

39%

31%

37%

25-35 years

34%

45%

41%

43%

38%

36-45 years

13%

10%

10%

13%

11%

Gender

Age Group

Above 45 years

15%

6%

6%

8%

8%

100%

100%

100%

100%

100%

SEC A

65%

62%

54%

67%

52%

SEC B

24%

22%

32%

23%

25%

SEC C

4%

4%

6%

5%

6%

SEC D

6%

3%

4%

3%

4%

SEC E

0.3%

1%

2%

0.5%

1%

Rural 1

0.5%

7%

2%

0.5%

4%

Rural 2

1%

1%

0.0%

0.5%

5%

Rural 3

0.0%

0.0%

0.0%

0.5%

2%

Rural 4&5

0.0%

0.0%

0.4%

0.5%

2%

100%

100%

100%

100%

100%

North

0.0%

0.0%

0.0%

0.0%

22%

East

100%

0.0%

0.0%

0.0%

9%

South

0.0%

0.0%

100%

0.0%

43%

Socio Economic Classification

Region

West

0.0%

100%

0.0%

100%

26%

100%

100%

100%

100%

100%

Home

71%

63%

64%

62%

61%

Place of work (office / school / college)

62%

65%

65%

70%

63%

Cyber cafe

37%

55%

44%

37%

46%

In transit (while traveling)

13%

9%

7%

9%

8%

Place of Access

164

Table 7: Region-wise break-ups Region

North

East

South

West

All Internet Users

Male

84%

79%

80%

86%

82%

Female

16%

21%

20%

14%

18%

100%

100%

100%

100%

100%

13-18 years

10%

6%

8%

10%

9%

19-24 years

41%

41%

46%

45%

44%

25-35 years

37%

34%

31%

34%

34%

36-45 years

8%

12%

9%

8%

9%

Gender

Age Group

Above 45 years

4%

8%

6%

5%

5%

100%

100%

100%

100%

100%

SEC A

32%

26%

20%

21%

24%

SEC B

32%

31%

26%

23%

27%

SEC C

14%

19%

21%

21%

19%

SEC D

6%

6%

10%

14%

10%

SEC E

3%

11%

2%

12%

7%

Rural 1

5%

3%

3%

3%

3%

Rural 2

3%

2%

4%

1%

3%

Rural 3

3%

2%

8%

2%

4%

Rural 4&5

3%

2%

8%

3%

4%

100%

100%

100%

100%

100%

North

100%

0.0%

0.0%

0.0%

21%

East

0.0%

100%

0.0%

0.0%

15%

South

0.0%

0.0%

100%

0.0%

33%

Socio Economic Classification

Region

West

0.0%

0.0%

0.0%

100%

31%

100%

100%

100%

100%

100%

Home

58%

58%

53%

53%

55%

Place of work (office / school / college)

63%

56%

60%

59%

60%

Cyber cafe

42%

51%

46%

49%

47%

7%

6%

5%

5%

6%

Place of Access

In transit (while traveling)

165

Table 8: Preferred language of reading English

Hindi

Bengali

Bhojpuri

Bodo

Bundeli

Chhattisgarhi

All Internet Users

Male

78%

85%

83%

90%

100%

45%

100%

82%

Female

22%

15%

17%

10%

0.0%

55%

0.0%

18%

100%

100%

100%

100%

100%

100%

100%

100%

13-18 years

7%

10%

2%

13%

0.0%

0.0%

27%

9%

19-24 years

40%

44%

38%

22%

70%

45%

54%

44%

25-35 years

36%

35%

33%

60%

0.0%

0.0%

20%

34%

36-45 years

10%

7%

16%

5%

0.0%

0.0%

0.0%

9%

Language Gender

Age Group

Above 45 years

7%

4%

12%

0.0%

30%

55%

0.0%

5%

100%

100%

100%

100%

100%

100%

100%

100%

SEC A

32%

27%

24%

7%

100%

0.0%

46%

24%

SEC B

28%

29%

34%

16%

0.0%

100%

0.0%

27%

SEC C

17%

16%

30%

16%

0.0%

0.0%

27%

19%

SEC D

8%

9%

7%

1%

0.0%

0.0%

0.0%

10%

SEC E

7%

7%

0.5%

52%

0.0%

0.0%

0.0%

7%

Rural 1

2%

4%

1%

0.0%

0.0%

0.0%

9%

3%

Rural 2

2%

3%

1%

0.8%

0.0%

0.0%

0.0%

3%

Rural 3

3%

3%

1%

0.0%

0.0%

0.0%

19%

4%

Rural 4&5

3%

3%

2%

6%

0.0%

0.0%

0.0%

4%

100%

100%

100%

100%

100%

100%

100%

100%

North

19%

43%

2%

28%

70%

0.0%

0.0%

21%

East

16%

14%

82%

16%

0.0%

55%

83%

15%

South

34%

9%

3%

4%

30%

0.0%

11%

33%

Socio Economic Classification

Region

West

31%

35%

13%

52%

0.0%

45%

6%

31%

100%

100%

100%

100%

100%

100%

100%

100%

Home

59%

58%

66%

14%

30%

100%

55%

55%

Place of work (office / school / college) Cyber cafe

64%

58%

50%

69%

100%

72%

22%

60%

43%

52%

38%

17%

0.0%

72%

53%

47%

7%

7%

6%

9%

0.0%

0.0%

0.0%

6%

Place of Access

In transit (while traveling)

166

Table 9: Preferred language of reading Dogri

Assamese

Gujarati

Haryanvi

Awadhi

Kannada

Kanauji

All Internet Users

Male

81%

85%

93%

87%

65%

74%

46%

82%

Female

20%

15%

7%

13%

35%

26%

54%

18%

100%

100%

100%

100%

100%

100%

100%

100%

13-18 years

0.0%

8%

6%

23%

15%

10%

0.0%

9%

19-24 years

11%

28%

51%

39%

50%

36%

13%

44%

25-35 years

89%

47%

27%

29%

14%

37%

22%

34%

36-45 years

0.0%

13%

11%

8%

18%

11%

65%

9%

Language Gender

Age Group

Above 45 years

0.0%

4%

4%

1%

4%

6%

0.0%

5%

100%

100%

100%

100%

100%

100%

100%

100%

SEC A

20%

23%

19%

11%

40%

16%

13%

24%

SEC B

0.0%

8%

24%

16%

13%

28%

73%

27%

SEC C

0.0%

12%

19%

29%

0.0%

19%

13%

19%

SEC D

24%

4%

17%

11%

2%

11%

0.0%

10%

SEC E

0.0%

14%

11%

0.0%

0.0%

0.8%

0.0%

7%

Rural 1

0.0%

17%

4%

14%

0.0%

2%

0.0%

3%

Rural 2

0.0%

5%

1%

8%

0.0%

3%

0.0%

3%

Socio Economic Classification

Rural 3

56%

4%

2%

0.0%

0.0%

10%

0.0%

4%

0.0%

13%

3%

10%

45%

11%

0.0%

4%

100%

100%

100%

100%

100%

100%

100%

100%

91%

19%

3%

76%

27%

0.9%

0.0%

21%

East

0.0%

60%

1%

0.0%

9%

0.0%

0.0%

15%

South

0.0%

18%

3%

22%

51%

85%

92%

33%

Rural 4&5 Region North

West

9%

3%

94%

2%

13%

14%

8%

31%

100%

100%

100%

100%

100%

100%

100%

100%

Home

24%

31%

57%

54%

84%

41%

79%

55%

Place of work (office / school / college)

89%

58%

57%

59%

40%

67%

94%

60%

Cyber cafe

35%

58%

44%

51%

53%

48%

6%

47%

In transit (while traveling)

24%

6%

4%

0.0%

3%

6%

0.0%

6%

Place of Access

167

Table 10: Preferred language of reading Kashmiri

Konkani

Kurchi

Maithili

Malayalam

Manipuri

Marwari

All Internet Users

Male

74%

64%

100%

97%

81%

100%

96%

82%

Female

26%

36%

0.0%

3%

19%

0.0%

4%

18%

100%

100%

100%

100%

100%

100%

100%

100%

13-18 years

1%

20%

0.0%

2%

11%

0.0%

13%

9%

19-24 years

27%

24%

0.0%

72%

40%

72%

61%

44%

25-35 years

70%

33%

100%

26%

28%

22%

18%

34%

36-45 years

1%

7%

0.0%

0.5%

12%

2%

6%

9%

Language Gender

Age Group

Above 45 years

1%

15%

0.0%

0.0%

10%

4%

1%

5%

100%

100%

100%

100%

100%

100%

100%

100%

SEC A

12%

9%

10%

2%

13%

16%

15%

24%

SEC B

46%

25%

51%

3%

22%

33%

24%

27%

SEC C

20%

20%

0.0%

0.0%

15%

42%

11%

19%

SEC D

16%

34%

0.0%

8%

7%

0.0%

4%

10%

SEC E

Socio Economic Classification

0.0%

0.0%

39%

82%

0.6%

0.0%

42%

7%

Rural 1

2%

2%

0.0%

0.0%

5%

6%

0.0%

3%

Rural 2

5%

4%

0.0%

1%

5%

4%

0.6%

3%

Rural 3

0.0%

3%

0.0%

3%

17%

0.0%

0.0%

4%

Rural 4&5

0.0%

3%

0.0%

0.0%

15%

0.0%

4%

4%

100%

100%

100%

100%

100%

100%

100%

100%

82%

8%

0.0%

28%

5%

3%

16%

21%

0.0%

0.0%

0.0%

0.0%

3%

63%

12%

15%

2%

19%

60%

7%

82%

35%

7%

33%

Region North East South West

17%

73%

40%

65%

11%

0.0%

64%

31%

100%

100%

100%

100%

100%

100%

100%

100%

Home

40%

60%

31%

92%

56%

33%

71%

55%

Place of work (office / school / college)

85%

50%

61%

37%

64%

40%

78%

60%

Cyber cafe

15%

74%

49%

6%

41%

79%

55%

47%

5%

0.9%

31%

0.4%

4%

0.0%

3%

6%

Place of Access

In transit (while traveling)

168

Table 11: Preferred language of reading Language

Magahi

Nepali

Oriya

Punjabi

Sanskrit

Santhali

All Internet Users

Male

100%

83%

92%

79%

100%

83%

82%

Female

0.0%

17%

8%

21%

0.0%

17%

18%

100%

100%

100%

100%

100%

100%

100%

74%

34%

4%

11%

0.0%

0.0%

9%

19-24 years

14%

50%

46%

51%

76%

24%

44%

25-35 years

0.0%

16%

40%

27%

24%

24%

34%

36-45 years

12%

0.0%

8%

9%

0.0%

35%

9%

Gender

Age Group 13-18 years

Above 45 years

0.0%

0.0%

3%

2%

0.0%

17%

5%

100%

100%

100%

100%

100%

100%

100%

SEC A

26%

9%

21%

18%

0.0%

0.0%

24%

SEC B

0.0%

46%

28%

28%

0.0%

0.0%

27%

SEC C

0.0%

9%

41%

19%

35%

48%

19%

SEC D

0.0%

0.0%

2%

13%

53%

0.0%

10%

SEC E

0.0%

6%

0.5%

5%

6%

0.0%

7%

Rural 1

0.0%

0.0%

4%

11%

6%

0.0%

3%

Rural 2

0.0%

6%

2%

2%

0.0%

0.0%

3%

Socio Economic Classification

Rural 3

74%

0.0%

1%

2%

0.0%

34%

4%

0.0%

24%

2%

0.6%

0.0%

18%

4%

100%

100%

100%

100%

100%

100%

100%

North

0.0%

4%

3%

88%

0.0%

0.0%

21%

East

0.0%

61%

88%

2%

6%

82%

15%

74%

28%

5%

4%

0.0%

18%

33%

Rural 4&5 Region

South West

26%

7%

5%

6%

94%

0.0%

31%

100%

100%

100%

100%

100%

100%

100%

Home

12%

33%

61%

68%

24%

82%

55%

Place of work (office / school / college)

26%

38%

45%

53%

88%

18%

60%

86%

80%

52%

45%

41%

41%

47%

0.0%

4%

3%

4%

17%

0.0%

6%

Place of Access

Cyber cafe In transit (while traveling)

169

Table 12: Preferred language of reading Language

Sindhi

Tamil

Tulu

Telugu

Urdu

Others

All Internet Users

Male

85%

75%

48%

87%

83%

88%

82%

Female

15%

25%

53%

13%

17%

12%

18%

100%

100%

100%

100%

100%

100%

100%

13-18 years

4%

6%

0.0%

9%

16%

15%

9%

19-24 years

56%

48%

10%

55%

40%

44%

44%

25-35 years

30%

31%

58%

25%

34%

33%

34%

36-45 years

5%

9%

27%

8%

6%

9%

9%

Gender

Age Group

Above 45 years

6%

6%

5%

4%

4%

0.6%

5%

100%

100%

100%

100%

100%

100%

100%

SEC A

21%

16%

5%

14%

15%

8%

24%

SEC B

47%

22%

73%

25%

34%

12%

27%

SEC C

20%

23%

9%

30%

33%

3%

19%

SEC D

0.0%

13%

0.0%

11%

10%

3%

10%

SEC E

Socio Economic Classification

0.0%

2%

9%

3%

1%

4%

7%

Rural 1

4%

3%

0.0%

2%

0.0%

29%

3%

Rural 2

0.0%

4%

4%

3%

1%

11%

3%

Rural 3

0.0%

9%

0.0%

4%

3%

12%

4%

9%

8%

0.0%

7%

4%

18%

4%

100%

100%

100%

100%

100%

100%

100%

4%

0.8%

0.0%

1%

36%

27%

21%

0.0%

0.1%

38%

0.9%

8%

20%

15%

12%

92%

43%

90%

34%

44%

33%

Rural 4&5 Region North East South West

85%

8%

20%

8%

22%

9%

31%

100%

100%

100%

100%

100%

100%

100%

Home

74%

49%

85%

48%

48%

22%

55%

Place of work (office / school / college)

72%

64%

76%

52%

61%

46%

60%

Cyber cafe

37%

45%

66%

52%

35%

63%

47%

5%

4%

5%

4%

7%

6%

6%

Place of Access

In transit (while traveling)

170

Table 13: Socio economic classification SEC A

SEC B

SEC C

SEC D

SEC E

R1

R2

R3

R4

R5

All Internet Users

Male

80%

81%

86%

83%

79%

89%

86%

84%

84%

90%

82%

Female

20%

19%

14%

17%

21%

11%

14%

17%

16%

10%

18%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

13-18 years

5%

6%

11%

12%

10%

17%

9%

12%

16%

24%

9%

19-24 years

32%

40%

51%

50%

60%

39%

47%

52%

49%

54%

44%

25-35 years

40%

36%

28%

31%

26%

36%

32%

30%

32%

20%

34%

36-45 years

13%

11%

7%

6%

4%

7%

8%

4%

2%

0.0%

9%

SEC Gender

Age Group

Above 45 years

10%

7%

4%

2%

0.0%

2%

5%

2%

1%

3%

5%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

Socio Economic Classification SEC A

100%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

24%

SEC B

0.0%

100%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

27%

SEC C

0.0%

0.0%

100%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

19%

SEC D

0.0%

0.0%

0.0%

100%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

10%

SEC E

0.0%

0.0%

0.0%

0.0%

100%

0.0%

0.0%

0.0%

0.0%

0.0%

7%

Rural 1

0.0%

0.0%

0.0%

0.0%

0.0%

100%

0.0%

0.0%

0.0%

0.0%

3%

Rural 2

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

100%

0.0%

0.0%

0.0%

3%

Rural 3

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

100%

0.0%

0.0%

4%

Rural 4&5

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

100%

100%

4%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

North

28%

24%

15%

13%

8%

30%

27%

17%

14%

14%

21%

East

17%

17%

15%

9%

25%

14%

9%

6%

7%

6%

15%

South

27%

32%

36%

33%

10%

27%

47%

64%

62%

58%

33%

Region

West

28%

27%

34%

46%

58%

30%

17%

14%

17%

23%

31%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

Home

72%

61%

51%

50%

37%

27%

37%

34%

33%

24%

55%

Place of work (office / school / college)

65%

61%

55%

57%

62%

46%

57%

61%

59%

53%

60%

Cyber cafe

42%

44%

46%

49%

57%

65%

54%

54%

45%

50%

47%

In transit (while traveling)

11%

7%

3%

3%

0.7%

1%

3%

2%

2%

3%

6%

Place of Access

171

Table 14: Highest educational qualification Up to SSC/HSC

College but not Graduate

Graduate & above general stream

Graduate & above professional stream

All Internet Users

Male

86%

86%

82%

77%

82%

Female

14%

14%

18%

23%

18%

100%

100%

100%

100%

100%

13-18 years

30%

20%

3%

0.6%

9%

19-24 years

35%

40%

52%

28%

44%

25-35 years

22%

30%

31%

51%

34%

36-45 years

7%

6%

9%

13%

9%

Education Gender

Age Group

Above 45 years

6%

4%

5%

7%

5%

100%

100%

100%

100%

100%

SEC A

12%

16%

24%

39%

24%

SEC B

24%

27%

29%

30%

27%

SEC C

33%

28%

19%

11%

19%

SEC D

16%

11%

10%

6%

10%

Socio Economic Classification

SEC E

5%

9%

8%

4%

7%

Rural 1

0.3%

0.5%

1%

1%

3%

Rural 2

2%

2%

2%

2%

3%

Rural 3

2%

3%

4%

4%

4%

Rural 4&5

6%

5%

4%

3%

4%

100%

100%

100%

100%

100%

North

14%

33%

18%

24%

21%

East

16%

14%

16%

13%

15%

South

23%

26%

35%

38%

33%

Region

West

47%

26%

31%

24%

31%

100%

100%

100%

100%

100%

Home

47%

59%

57%

64%

55%

Place of work (office / school / college)

50%

55%

61%

71%

60%

Cyber cafe

41%

48%

46%

45%

47%

3%

5%

6%

9%

6%

Place of Access

In transit (while traveling)

172

Table 15: Occupation Occupation

Junior level salaried

Middle / Senior level salaried

All Internet

Male

82%

86%

82%

Female

18%

14%

18%

100%

100%

100%

13-18 years

0.5%

0.2%

9%

19-24 years

33%

14%

44%

25-35 years

48%

55%

34%

36-45 years

11%

19%

9%

Gender

Age Group

Above 45 years

7%

12%

5%

100%

100%

100%

SEC A

19%

52%

24%

SEC B

35%

30%

27%

SEC C

20%

11%

19%

SEC D

12%

3%

10%

Socio Economic Classification

SEC E

6%

3%

7%

Rural 1

0.9%

0.1%

3%

Rural 2

2%

0.4%

3%

Rural 3

3%

0.7%

4%

Rural 4&5

2%

0.4%

4%

100%

100%

100%

North

19%

24%

21%

East

17%

15%

15%

South

34%

29%

33%

Region

West

30%

32%

31%

100%

100%

100%

Home

49%

64%

55%

Place of work (office / school / college)

76%

84%

60%

Cyber cafe

46%

43%

47%

6%

14%

6%

Place of Access

In transit (while traveling)

173

Table 16: Occupation Occupation

Self Employed Professionals

Shop owner/ Traders

All Internet Users

Male

87%

86%

82%

Female

13%

14%

18%

100%

100%

100%

13-18 years

0.4%

0.0%

9%

19-24 years

20%

21%

44%

25-35 years

47%

51%

34%

36-45 years

17%

17%

9%

Gender

Age Group

Above 45 years

16%

11%

5%

100%

100%

100%

SEC A

42%

32%

24%

SEC B

34%

33%

27%

SEC C

12%

22%

19%

SEC D

5%

2%

10%

SEC E

0.4%

0.1%

7%

Rural 1

0.5%

0.6%

3%

Rural 2

2%

3%

3%

Rural 3

3%

4%

4%

Rural 4&5

2%

4%

4%

100%

100%

100%

North

21%

21%

21%

East

11%

12%

15%

South

28%

35%

33%

Socio Economic Classification

Region

West

40%

33%

31%

100%

100%

100%

Home

65%

63%

55%

Place of work (office / school / college)

64%

64%

60%

Cyber cafe

35%

39%

47%

In transit (while traveling)

13%

5%

6%

Place of Access

174

Table 17: Occupation Occupation

Businessmen

Student

All Internet Users

95%

92%

82%

5%

8%

18%

100%

100%

100%

13-18 years

0.3%

29%

9%

19-24 years

23%

67%

44%

25-35 years

48%

4%

34%

36-45 years

20%

0.2%

9%

Gender Male Female Age Group

Above 45 years

9%

0.1%

5%

100%

100%

100%

SEC A

38%

14%

24%

SEC B

32%

20%

27%

SEC C

22%

25%

19%

SEC D

4%

12%

10%

Socio Economic Classification

SEC E

1%

7%

7%

Rural 1

0.4%

5%

3%

Rural 2

0.4%

3%

3%

Rural 3

0.9%

7%

4%

Rural 4&5

0.7%

8%

4%

100%

100%

100%

North

24%

20%

21%

East

19%

11%

15%

South

30%

34%

33%

Region

West

28%

36%

31%

100%

100%

100%

Home

65%

54%

55%

Place of work (office / school / college)

56%

42%

60%

Cyber cafe

33%

48%

47%

7%

3%

6%

Place of Access

In transit (while traveling)

175

Table 18: Occupation Occupation

Housewife

Others

All Internet Users

0.6%

85%

82%

99%

15%

18%

100%

100%

100%

13-18 years

0.0%

0.1%

9%

19-24 years

63%

12%

44%

25-35 years

30%

52%

34%

36-45 years

3%

24%

9%

Gender Male Female Age Group

Above 45 years

4%

12%

5%

100%

100%

100%

SEC A

21%

24%

24%

SEC B

25%

25%

27%

SEC C

14%

14%

19%

SEC D

14%

13%

10%

SEC E

Socio Economic Classification

16%

8%

7%

Rural 1

2%

1%

3%

Rural 2

2%

4%

3%

Rural 3

3%

4%

4%

Rural 4&5

3%

6%

4%

100%

100%

100%

North

16%

20%

21%

East

28%

12%

15%

South

37%

36%

33%

Region

West

19%

32%

31%

100%

100%

100%

Home

54%

61%

55%

Place of work (office / school / college)

50%

58%

60%

Cyber cafe

46%

35%

47%

2%

5%

6%

Place of Access

In transit (while traveling)

176

Table 19: Function / field of occupation Function

Marketing/Sales

Advertising/PR/Media

Finance

HR

IT/Software

Manufacturing

All Internet Users

Male

89%

80%

84%

59%

86%

96%

82%

Female

11%

20%

16%

41%

14%

5%

18%

100%

100%

100%

100%

100%

100%

100%

13-18 years

5%

8%

2%

1%

4%

6%

9%

19-24 years

42%

33%

42%

41%

55%

43%

44%

25-35 years

38%

41%

40%

39%

36%

33%

34%

36-45 years

10%

15%

7%

14%

4%

8%

9%

Gender

Age Group

Above 45 years

6%

3%

10%

6%

0.9%

10%

5%

100%

100%

100%

100%

100%

100%

100%

SEC A

28%

26%

37%

41%

21%

25%

24%

SEC B

27%

29%

27%

25%

29%

20%

27%

SEC C

17%

18%

9%

15%

25%

20%

19%

SEC D

6%

9%

13%

6%

7%

14%

10%

SEC E

Socio Economic Classification

11%

2%

3%

1%

5%

9%

7%

Rural 1

1%

0.4%

1%

0.6%

1%

0.6%

3%

Rural 2

2%

2%

2%

2%

2%

2%

3%

Rural 3

4%

6%

4%

5%

4%

5%

4%

Rural 4&5

5%

9%

4%

3%

5%

4%

4%

100%

100%

100%

100%

100%

100%

100%

North

24%

21%

21%

28%

20%

18%

21%

East

12%

19%

15%

5%

12%

15%

15%

South

29%

40%

33%

38%

41%

29%

33%

Region

West

35%

21%

31%

29%

27%

38%

31%

100%

100%

100%

100%

100%

100%

100%

Home

47%

60%

50%

48%

57%

43%

55%

Place of work (office / school / college) Cyber cafe

65%

68%

66%

75%

69%

67%

60%

52%

36%

39%

42%

44%

36%

47%

7%

8%

10%

5%

5%

2%

6%

Place of Access

In transit (while traveling)

177

Table 20: Function / field of occupation Function

Administration

Academics

Consultancy

Others

All Internet Users

Male

69%

76%

84%

82%

82%

Female

31%

24%

16%

18%

18%

100%

100%

100%

100%

100%

13-18 years

1%

30%

0.8%

13%

9%

19-24 years

25%

47%

26%

49%

44%

25-35 years

43%

16%

41%

25%

34%

36-45 years

17%

5%

18%

8%

9%

Gender

Age Group

Above 45 years

14%

2%

14%

5%

5%

100%

100%

100%

100%

100%

SEC A

23%

22%

45%

20%

24%

SEC B

38%

25%

28%

24%

27%

SEC C

27%

21%

15%

23%

19%

SEC D

2%

8%

4%

9%

10%

SEC E

Socio Economic Classification

0.4%

11%

2%

7%

7%

Rural 1

1%

1%

1%

1%

3%

Rural 2

4%

3%

2%

3%

3%

Rural 3

3%

5%

2%

5%

4%

Rural 4&5

3%

5%

2%

7%

4%

100%

100%

100%

100%

100%

North

18%

24%

17%

20%

21%

East

13%

19%

21%

13%

15%

South

44%

34%

32%

36%

33%

Region

West

26%

23%

30%

32%

31%

100%

100%

100%

100%

100%

Home

33%

52%

52%

53%

55%

Place of work (office / school / college)

78%

47%

69%

52%

60%

Cyber cafe

29%

38%

38%

34%

47%

2%

4%

12%

4%

6%

Place of Access

In transit (while traveling)

178

Table 21: Head of the household Head Of HH

Head of the household

Not head of the household

All Internet Users

Male

90%

77%

82%

Female

10%

23%

18%

100%

100%

100%

13-18 years

3%

11%

9%

19-24 years

22%

56%

44%

25-35 years

46%

27%

34%

36-45 years

18%

4%

9%

Gender

Age Group

Above 45 years

12%

2%

5%

100%

100%

100%

SEC A

31%

21%

24%

SEC B

33%

25%

27%

SEC C

14%

24%

19%

SEC D

9%

11%

10%

SEC E

3%

10%

7%

Rural 1

1%

0.8%

3%

Rural 2

2%

2%

3%

Rural 3

4%

3%

4%

Rural 4&5

3%

4%

4%

100%

100%

100%

North

20%

20%

21%

East

14%

16%

15%

South

35%

32%

33%

Socio Economic Classification

Region

West

31%

32%

31%

100%

100%

100%

Home

56%

58%

55%

Place of work (office / school / college)

71%

55%

60%

Cyber cafe

41%

48%

47%

9%

4%

6%

Place of Access

In transit (while traveling)

179

Table 22: Monthly family income Income

Upto Rs. 10K

10-30K

30-50K

Above 50K

All Internet Users

Male

82%

84%

82%

79%

82%

Female

18%

16%

18%

21%

18%

100%

100%

100%

100%

100%

13-18 years

10%

5%

5%

7%

8%

19-24 years

52%

33%

27%

34%

43%

25-35 years

30%

40%

40%

36%

34%

36-45 years

6%

14%

15%

11%

9%

Gender

Age Group

Above 45 years

2%

8%

14%

12%

6%

100%

100%

100%

100%

100%

SEC A

12%

34%

54%

43%

24%

SEC B

24%

34%

26%

28%

27%

SEC C

24%

15%

8%

17%

19%

SEC D

12%

7%

5%

6%

10%

SEC E

Socio Economic Classification

11%

3%

2%

0.4%

7%

Rural 1

3%

3%

0.7%

1%

2%

Rural 2

3%

2%

2%

2%

3%

Rural 3

6%

2%

1%

3%

4%

Rural 4&5

7%

1%

1%

1%

4%

100%

100%

100%

100%

100%

North

18%

23%

29%

30%

21%

East

15%

15%

15%

14%

15%

South

37%

31%

27%

27%

34%

Region

West

31%

30%

29%

30%

30%

100%

100%

100%

100%

100%

Home

43%

66%

79%

73%

55%

Place of work (office / school / college)

57%

64%

71%

68%

61%

Cyber cafe

47%

45%

40%

37%

45%

3%

6%

16%

14%

6%

Place of Access

In transit (while traveling)

180

Table 23: Most expensive vehicle owned by the household Vehicle

2 Wheeler

4 Wheeler

Others

Don't own a vehicle

All Internet Users

Male

86%

78%

84%

77%

82%

Female

14%

22%

16%

23%

18%

100%

100%

100%

100%

100%

13-18 years

7%

8%

14%

9%

9%

19-24 years

44%

30%

57%

43%

44%

25-35 years

37%

36%

22%

35%

34%

36-45 years

9%

14%

4%

8%

9%

Gender

Age Group

Above 45 years

4%

12%

3%

4%

5%

100%

100%

100%

100%

100%

SEC A

24%

46%

10%

17%

24%

SEC B

29%

27%

19%

28%

27%

SEC C

20%

11%

23%

20%

19%

SEC D

9%

6%

12%

12%

10%

SEC E

3%

3%

14%

12%

7%

Rural 1

5%

3%

2%

2%

3%

Rural 2

3%

2%

4%

2%

3%

Rural 3

4%

2%

7%

3%

4%

Rural 4&5

4%

1%

9%

5%

4%

100%

100%

100%

100%

100%

North

20%

31%

18%

15%

21%

East

11%

15%

20%

19%

15%

South

37%

26%

32%

31%

33%

Socio Economic Classification

Region

West

31%

28%

31%

35%

31%

100%

100%

100%

100%

100%

Home

56%

78%

40%

47%

55%

Place of work (office / school / college)

60%

61%

56%

62%

60%

Cyber cafe

48%

34%

54%

47%

47%

5%

12%

4%

3%

6%

Place of Access

In transit (while traveling)

181

Table 24: Ownership of credit cards (individually) Credit Card

Don't own a credit card

Own a Credit Card

All Internet Users

Male

81%

86%

82%

Female

19%

14%

18%

100%

100%

100%

13-18 years

10%

4%

9%

19-24 years

50%

25%

44%

25-35 years

30%

45%

34%

36-45 years

7%

15%

9%

Gender

Age Group

Above 45 years

3%

12%

5%

100%

100%

100%

SEC A

19%

36%

24%

SEC B

26%

30%

27%

SEC C

21%

15%

19%

SEC D

10%

9%

10%

SEC E

8%

2%

7%

Rural 1

4%

3%

3%

Rural 2

3%

2%

3%

Rural 3

5%

2%

4%

Rural 4&5

5%

2%

4%

100%

100%

100%

North

20%

22%

21%

East

16%

13%

15%

South

33%

32%

33%

Socio Economic Classification

Region

West

31%

32%

31%

100%

100%

100%

Home

50%

70%

55%

Place of work (office / school / college)

56%

72%

60%

Cyber cafe

49%

41%

47%

4%

12%

6%

Place of Access

In transit (while traveling)

182

Table 25: Household asset ownership Color TV

Air Conditioner

Computer/Laptop

Demat Account

Share of Companies

All Internet Users

Male

82%

78%

83%

88%

88%

82%

Female

18%

22%

17%

13%

13%

18%

100%

100%

100%

100%

100%

100%

13-18 years

8%

10%

8%

6%

6%

9%

19-24 years

43%

33%

42%

32%

32%

44%

25-35 years

34%

33%

34%

39%

39%

34%

36-45 years

9%

13%

10%

13%

13%

9%

Asset Gender

Age Group

Above 45 years

6%

11%

7%

11%

11%

5%

100%

100%

100%

100%

100%

100%

SEC A

25%

44%

29%

39%

39%

24%

SEC B

27%

29%

29%

26%

26%

27%

SEC C

19%

11%

18%

15%

15%

19%

SEC D

10%

7%

9%

6%

6%

10%

SEC E

7%

5%

6%

8%

8%

7%

Rural 1

3%

1%

2%

0.9%

0.9%

3%

Rural 2

2%

0.9%

2%

2%

2%

3%

Rural 3

4%

1%

3%

2%

2%

4%

Rural 4&5

3%

1%

3%

1%

1%

4%

100%

100%

100%

100%

100%

100%

North

20%

29%

22%

24%

24%

21%

East

15%

15%

15%

14%

14%

15%

South

33%

26%

32%

23%

23%

33%

Socio Economic Classification

Region

West

32%

31%

32%

40%

40%

31%

100%

100%

100%

100%

100%

100%

Home

57%

81%

77%

72%

72%

55%

Place of work (office / school / college)

60%

59%

57%

62%

62%

60%

Cyber cafe

47%

36%

42%

34%

34%

47%

6%

13%

7%

8%

8%

6%

Place of Access

In transit (while traveling)

183

Table 26: Household asset ownership IPod

Cable TV connection/DTH

Microwave

Camera

Fixed Deposits

All Internet Users

Male

85%

82%

78%

82%

81%

82%

Female

15%

18%

22%

18%

19%

18%

100%

100%

100%

100%

100%

100%

13-18 years

9%

7%

8%

9%

7%

9%

19-24 years

43%

41%

30%

39%

40%

44%

25-35 years

32%

36%

36%

35%

33%

34%

36-45 years

9%

10%

13%

11%

11%

9%

Asset Gender

Age Group

Above 45 years

7%

6%

13%

7%

9%

5%

100%

100%

100%

100%

100%

100%

SEC A

35%

27%

46%

33%

37%

24%

SEC B

30%

28%

31%

30%

28%

27%

SEC C

16%

18%

13%

18%

14%

19%

SEC D

8%

9%

4%

8%

8%

10%

SEC E

5%

5%

2%

4%

6%

7%

Rural 1

1%

4%

1%

2%

2%

3%

Rural 2

1%

2%

1%

2%

2%

3%

Rural 3

2%

3%

1%

3%

2%

4%

Rural 4&5

2%

3%

0.9%

2%

1%

4%

100%

100%

100%

100%

100%

100%

North

22%

20%

29%

22%

23%

21%

East

15%

16%

15%

17%

17%

15%

South

30%

34%

25%

30%

23%

33%

Socio Economic Classification

Region

West

33%

30%

31%

32%

37%

31%

100%

100%

100%

100%

100%

100%

Home

77%

61%

84%

68%

74%

55%

Place of work (office / school / college)

62%

62%

61%

61%

61%

60%

Cyber cafe

47%

48%

40%

44%

47%

47%

In transit (while traveling)

12%

7%

14%

8%

10%

6%

Place of Access

184

Table 27: Household asset ownership Mutual Funds

Music System/DVD/MP3

Fridge

Mobile Phone

Video Camera

All Internet Users

Male

79%

84%

80%

83%

83%

82%

Female

21%

16%

20%

17%

17%

18%

100%

100%

100%

100%

100%

100%

13-18 years

5%

8%

8%

8%

11%

9%

19-24 years

34%

39%

41%

44%

36%

44%

25-35 years

39%

36%

34%

34%

37%

34%

36-45 years

13%

11%

11%

9%

10%

9%

Asset Gender

Age Group

Above 45 years

9%

7%

7%

6%

6%

5%

100%

100%

100%

100%

100%

100%

SEC A

39%

29%

29%

25%

37%

24%

SEC B

28%

29%

28%

27%

28%

27%

SEC C

14%

19%

19%

19%

12%

19%

SEC D

5%

8%

9%

9%

7%

10%

SEC E

8%

4%

6%

7%

9%

7%

Rural 1

2%

4%

3%

3%

1%

3%

Rural 2

1%

2%

2%

2%

1%

3%

Rural 3

2%

3%

3%

4%

2%

4%

Rural 4&5

1%

3%

2%

3%

2%

4%

100%

100%

100%

100%

100%

100%

North

20%

21%

22%

20%

25%

21%

East

20%

15%

16%

16%

14%

15%

South

24%

30%

29%

32%

28%

33%

Socio Economic Classification

Region

West

36%

34%

33%

32%

33%

31%

100%

100%

100%

100%

100%

100%

Home

71%

65%

63%

58%

80%

55%

Place of work (office / school / college)

69%

61%

60%

60%

63%

60%

Cyber cafe

45%

47%

45%

47%

44%

47%

In transit (while traveling)

12%

8%

7%

6%

12%

6%

Place of Access

185

Table 28: Household asset ownership Life Insurance

Chit Fund Deposits

Debit Card

Washing Machine

Landline Phone

All Internet Users

Male

83%

83%

86%

80%

82%

82%

Female

17%

17%

15%

20%

18%

18%

100%

100%

100%

100%

100%

100%

13-18 years

6%

9%

4%

8%

8%

9%

19-24 years

38%

47%

39%

37%

41%

44%

25-35 years

37%

31%

39%

35%

33%

34%

36-45 years

11%

7%

10%

12%

11%

9%

Asset Gender

Age Group

Above 45 years

7%

6%

7%

8%

9%

5%

100%

100%

100%

100%

100%

100%

SEC A

29%

31%

32%

34%

31%

24%

SEC B

28%

30%

29%

31%

29%

27%

SEC C

17%

13%

18%

16%

16%

19%

SEC D

8%

9%

9%

9%

8%

10%

SEC E

7%

4%

4%

4%

4%

7%

Rural 1

4%

3%

2%

2%

3%

3%

Rural 2

2%

2%

2%

1%

2%

3%

Rural 3

3%

5%

3%

2%

4%

4%

Rural 4&5

2%

3%

2%

1%

3%

4%

100%

100%

100%

100%

100%

100%

North

20%

13%

20%

27%

21%

21%

East

18%

6%

14%

12%

14%

15%

South

30%

56%

32%

28%

33%

33%

Socio Economic Classification

Region

West

32%

25%

34%

32%

32%

31%

100%

100%

100%

100%

100%

100%

Home

63%

69%

65%

70%

73%

55%

Place of work (office / school / college)

64%

64%

67%

63%

59%

60%

Cyber cafe

47%

51%

47%

42%

42%

47%

7%

10%

9%

8%

8%

6%

Place of Access

In transit (while traveling)

186

Table 29: Household asset ownership Bank Account

Medical Insurance/CGHS

Home

Credit Card

Land

Tube well/pump

All Internet Users

Male

83%

83%

82%

83%

84%

75%

82%

Female

17%

17%

18%

17%

16%

25%

18%

100%

100%

100%

100%

100%

100%

100%

13-18 years

8%

6%

9%

6%

9%

6%

9%

19-24 years

42%

35%

47%

31%

47%

51%

44%

25-35 years

35%

36%

30%

41%

31%

28%

34%

36-45 years

9%

14%

9%

13%

8%

11%

9%

Asset Gender

Age Group

Above 45 years

6%

10%

6%

10%

6%

6%

5%

100%

100%

100%

100%

100%

100%

100%

SEC A

25%

39%

27%

37%

25%

19%

24%

SEC B

27%

28%

27%

30%

24%

20%

27%

SEC C

19%

17%

19%

15%

15%

11%

19%

SEC D

9%

7%

8%

9%

7%

8%

10%

SEC E

7%

3%

7%

2%

3%

14%

7%

Rural 1

3%

2%

1%

2%

2%

4%

3%

Rural 2

2%

2%

2%

1%

5%

5%

3%

Rural 3

4%

2%

4%

2%

9%

12%

4%

Rural 4&5

3%

1%

4%

2%

10%

8%

4%

100%

100%

100%

100%

100%

100%

100%

North

21%

20%

21%

23%

22%

14%

21%

East

16%

14%

15%

14%

14%

28%

15%

South

32%

29%

31%

32%

40%

36%

33%

Socio Economic Classification

Region

West

32%

36%

33%

32%

25%

22%

31%

100%

100%

100%

100%

100%

100%

100%

Home

58%

73%

60%

71%

60%

57%

55%

Place of work (office / school / college)

62%

66%

61%

68%

62%

71%

60%

Cyber cafe

48%

44%

46%

42%

46%

62%

47%

6%

11%

7%

11%

7%

8%

6%

Place of Access

In transit (while traveling)

187

Table 30: Current loan liabilities Home Loan

Business Loan

Car Loan

Personal Loan

Two - wheeler Loan

All Internet Users

Male

83%

82%

84%

77%

85%

82%

Female

17%

18%

17%

23%

15%

18%

100%

100%

100%

100%

100%

100%

13-18 years

9%

12%

10%

9%

8%

9%

19-24 years

44%

34%

33%

46%

35%

44%

25-35 years

29%

34%

41%

32%

39%

34%

36-45 years

10%

13%

8%

7%

12%

9%

Loan Gender

Age Group

Above 45 years

9%

8%

8%

7%

6%

5%

100%

100%

100%

100%

100%

100%

SEC A

29%

32%

34%

25%

26%

24%

SEC B

27%

31%

25%

26%

31%

27%

SEC C

17%

14%

15%

16%

19%

19%

SEC D

9%

11%

8%

9%

11%

10%

Socio Economic Classification

SEC E

9%

0.2%

10%

12%

2%

7%

Rural 1

0.9%

2%

2%

2%

2%

3%

Rural 2

2%

2%

2%

2%

2%

3%

Rural 3

4%

4%

2%

5%

4%

4%

Rural 4&5

3%

3%

2%

3%

3%

4%

100%

100%

100%

100%

100%

100%

North

18%

22%

22%

14%

15%

21%

East

13%

15%

17%

20%

14%

15%

South

32%

34%

30%

40%

41%

33%

Region

West

36%

29%

32%

26%

31%

31%

100%

100%

100%

100%

100%

100%

Home

64%

73%

71%

53%

60%

55%

Place of work (office / school / college)

60%

62%

64%

67%

66%

60%

Cyber cafe

45%

40%

45%

50%

49%

47%

8%

13%

9%

6%

9%

6%

Place of Access

In transit (while traveling)

188

Table 31: Current loan liabilities Loan

Consumer Durables

Education Loan

Agriculture Land Loan

Tube well/Pump Loan

Tractor/Power Tiller Loan

Seeds/Fertilizer Loan

All Internet Users

84%

83%

88%

93%

85%

87%

82%

Gender Male Female

16%

17%

12%

7%

15%

13%

18%

100%

100%

100%

100%

100%

100%

100%

13-18 years

3%

16%

9%

10%

21%

10%

9%

19-24 years

27%

64%

55%

55%

49%

41%

44%

25-35 years

44%

15%

30%

17%

17%

33%

34%

36-45 years

17%

2%

2%

3%

2%

5%

9%

Age Group

Above 45 years

10%

4%

3%

15%

10%

11%

5%

100%

100%

100%

100%

100%

100%

100%

Socio Economic Classification SEC A

33%

22%

0.0%

0.0%

0.0%

0.0%

24%

SEC B

27%

25%

0.0%

0.0%

0.0%

3%

27%

SEC C

9%

20%

0.0%

0.0%

0.0%

0.0%

19%

SEC D

8%

7%

0.0%

0.0%

0.0%

0.0%

10%

SEC E

16%

4%

0.0%

0.0%

7%

0.0%

7%

Rural 1

2%

2%

14%

17%

10%

12%

3%

Rural 2

0.5%

3%

13%

4%

10%

12%

3%

Rural 3

3%

8%

34%

49%

30%

30%

4%

Rural 4&5

3%

9%

39%

30%

43%

43%

4%

100%

100%

100%

100%

100%

100%

100%

North

21%

17%

12%

25%

24%

16%

21%

East

15%

13%

5%

22%

12%

24%

15%

South

28%

49%

74%

39%

39%

55%

33%

West

36%

22%

10%

14%

25%

5%

31%

100%

100%

100%

100%

100%

100%

100%

Home

66%

50%

37%

48%

51%

51%

55%

Place of work (office / school / college)

75%

61%

57%

64%

46%

44%

60%

Cyber cafe

49%

44%

55%

50%

59%

45%

47%

In transit (while traveling)

14%

4%

2%

15%

11%

5%

6%

Region

Place of Access

189

Table 32: Years of experience in using internet Experience

Up to 1 year

1-2 years

More than 2 years

All Internet Users

Male

77%

82%

85%

82%

Female

24%

18%

15%

18%

100%

100%

100%

100%

13-18 years

18%

10%

4%

9%

19-24 years

57%

54%

36%

44%

25-35 years

18%

26%

42%

34%

36-45 years

5%

6%

11%

9%

Gender

Age Group

Above 45 years

3%

4%

7%

5%

100%

100%

100%

100%

SEC A

12%

16%

30%

24%

SEC B

21%

26%

30%

27%

SEC C

22%

23%

17%

19%

SEC D

14%

9%

8%

10%

SEC E

9%

9%

5%

7%

Rural 1

5%

5%

2%

3%

Rural 2

3%

3%

2%

3%

Rural 3

6%

5%

3%

4%

Rural 4&5

8%

5%

3%

4%

100%

100%

100%

100%

North

20%

19%

22%

21%

East

15%

14%

15%

15%

South

34%

35%

32%

33%

Socio Economic Classification

Region

West

31%

33%

31%

31%

100%

100%

100%

100%

Home

51%

47%

59%

55%

Place of work (office / school / college)

41%

48%

71%

60%

Cyber cafe

40%

45%

50%

47%

2%

2%

8%

6%

Place of Access

In transit (while traveling)

190

Table 33: No. of household members using internet 1 Member

2 Members

3 Members

4 Members

5 or more members

All Internet Users

Male

88%

82%

80%

68%

83%

82%

Female

13%

19%

20%

32%

17%

18%

100%

100%

100%

100%

100%

100%

13-18 years

11%

7%

6%

8%

12%

9%

19-24 years

44%

42%

44%

48%

39%

44%

25-35 years

34%

36%

31%

27%

37%

34%

36-45 years

8%

10%

11%

7%

7%

9%

Household Members Gender

Age Group

Above 45 years

3%

6%

9%

10%

5%

5%

100%

100%

100%

100%

100%

100%

SEC A

17%

28%

31%

26%

22%

24%

SEC B

25%

28%

29%

27%

27%

27%

SEC C

22%

18%

17%

16%

18%

19%

SEC D

11%

9%

6%

11%

9%

10%

SEC E

6%

4%

7%

13%

12%

7%

Rural 1

4%

4%

2%

2%

1%

3%

Rural 2

3%

2%

2%

2%

2%

3%

Rural 3

5%

4%

3%

3%

4%

4%

Rural 4&5

6%

3%

2%

3%

5%

4%

100%

100%

100%

100%

100%

100%

North

21%

21%

21%

19%

22%

21%

East

14%

14%

13%

23%

20%

15%

South

30%

35%

35%

34%

35%

33%

Socio Economic Classification

Region

West

36%

30%

31%

24%

23%

31%

100%

100%

100%

100%

100%

100%

Home

41%

62%

69%

62%

61%

55%

Place of work (office / school / college)

58%

60%

62%

65%

57%

60%

Cyber cafe

46%

45%

45%

54%

48%

47%

4%

6%

8%

7%

8%

6%

Place of Access

In transit (while traveling)

191

Table 34: Place of accessing internet Home

Place of work (office / school / college)

Cyber cafe

In transit (while traveling)

Choupal/Gram Panchayat

All Internet Users

Male

83%

83%

85%

89%

82%

82%

Female

18%

18%

16%

11%

18%

18%

100%

100%

100%

100%

100%

100%

13-18 years

8%

5%

8%

3%

21%

9%

19-24 years

42%

41%

49%

31%

50%

44%

25-35 years

33%

40%

34%

45%

25%

34%

36-45 years

10%

10%

6%

14%

1%

9%

Place Of Access Gender

Age Group

Above 45 years

7%

5%

3%

8%

2%

5%

100%

100%

100%

100%

100%

100%

Socio Economic Classification SEC A 31%

26%

21%

45%

0.0%

24%

SEC B

30%

27%

25%

32%

0.4%

27%

SEC C

18%

18%

19%

12%

0.0%

19%

SEC D

9%

9%

10%

6%

0.0%

10%

SEC E

5%

7%

8%

0.8%

1%

7%

Rural 1

2%

3%

5%

0.6%

12%

3%

Rural 2

2%

2%

3%

1%

11%

3%

Rural 3

3%

4%

5%

1%

34%

4%

Rural 4&5

2%

4%

4%

1%

42%

4%

100%

100%

100%

100%

100%

100%

North

22%

22%

19%

27%

15%

21%

East

16%

14%

16%

15%

15%

15%

South

32%

33%

32%

28%

69%

33%

West

30%

31%

33%

30%

1%

31%

100%

100%

100%

100%

100%

100%

100%

47%

47%

83%

37%

55%

Place of work (office / school / college)

51%

100%

59%

86%

51%

60%

Cyber cafe

40%

46%

100%

64%

64%

47%

8%

8%

8%

100%

16%

6%

Region

Place of Access Home

In transit (while

192

Table 35: Place of accessing most regularly internet Home

Place of work (office / school / college)

Cyber cafe

In transit (while traveling)

Choupal/Gram Panchayat

All Internet Users

Male

82%

80%

89%

86%

75%

82%

Female

18%

20%

11%

14%

25%

18%

100%

100%

100%

100%

100%

100%

13-18 years

11%

4%

14%

6%

25%

9%

19-24 years

44%

39%

54%

38%

34%

44%

25-35 years

28%

42%

27%

42%

35%

34%

36-45 years

9%

10%

5%

8%

6%

9%

Place Of Access Gender

Age Group

Above 45 years

8%

5%

1%

6%

0.0%

5%

100%

100%

100%

100%

100%

100%

Socio Economic Classification SEC A

29%

22%

12%

27%

0.0%

23%

SEC B

29%

27%

21%

27%

0.0%

27%

SEC C

19%

18%

23%

15%

0.0%

19%

SEC D

10%

9%

11%

15%

0.0%

10%

SEC E

5%

8%

8%

5%

0.0%

7%

Rural 1

2%

3%

9%

3%

0.0%

3%

Rural 2

2%

3%

4%

1%

12%

3%

Rural 3

2%

5%

7%

3%

21%

4%

Rural 4&5

3%

5%

7%

4%

67%

5%

100%

100%

100%

100%

100%

100%

North

21%

22%

16%

32%

28%

20%

East

17%

14%

14%

17%

22%

15%

South

33%

33%

34%

37%

51%

33%

Region

West

29%

32%

36%

15%

0.0%

31%

100%

100%

100%

100%

100%

100%

Home

99%

27%

9%

17%

0.0%

53%

Place of work (office / school / college)

39%

99%

21%

22%

0.0%

60%

Cyber cafe

34%

38%

99%

16%

100%

47%

7%

5%

2%

98%

0.0%

6%

Place of Access

In transit (while traveling)

193

Table 36: Type of internet connection at home Connection Type

Regular Dial Up

Broadband

Others

Don't Know

All Internet Users

Male

84%

81%

87%

68%

82%

Female

16%

19%

13%

32%

18%

100%

100%

100%

100%

100%

13-18 years

10%

9%

8%

15%

9%

19-24 years

42%

40%

40%

63%

41%

25-35 years

30%

31%

42%

14%

32%

36-45 years

11%

11%

7%

3%

10%

Gender

Age Group

Above 45 years

7%

9%

4%

5%

8%

100%

100%

100%

100%

100%

SEC A

25%

33%

30%

19%

31%

SEC B

31%

30%

26%

23%

29%

SEC C

16%

19%

17%

23%

18%

SEC D

6%

10%

8%

11%

9%

SEC E

4%

4%

9%

19%

5%

Rural 1

4%

1%

1%

0.0%

1%

Rural 2

4%

1%

2%

0.8%

2%

Rural 3

6%

2%

3%

4%

2%

Rural 4&5

6%

1%

4%

2%

2%

100%

100%

100%

100%

100%

North

24%

21%

25%

13%

22%

East

14%

15%

26%

13%

16%

South

29%

35%

21%

32%

32%

Socio Economic Classification

Region

West

34%

30%

28%

42%

30%

100%

100%

100%

100%

100%

Place of Access Home

100%

100%

100%

100%

100%

Place of work (office / school / college)

49%

46%

56%

37%

48%

Cyber cafe

35%

36%

46%

48%

38%

5%

9%

12%

3%

9%

In transit (while traveling)

194

Table 37: Type of internet connection at office Connection Type

Regular Dial Up

Broadband

Others

Don't Know

All Internet Users

Male

83%

86%

86%

65%

83%

Female

17%

14%

14%

35%

18%

100%

100%

100%

100%

100%

13-18 years

3%

3%

4%

8%

4%

19-24 years

37%

34%

47%

64%

40%

25-35 years

45%

45%

38%

23%

41%

36-45 years

9%

12%

7%

4%

10%

Gender

Age Group

Above 45 years

5%

6%

4%

2%

5%

100%

100%

100%

100%

100%

SEC A

19%

29%

26%

16%

25%

SEC B

28%

30%

25%

21%

27%

SEC C

21%

19%

18%

14%

18%

SEC D

8%

10%

9%

12%

10%

SEC E

2%

3%

12%

28%

8%

Rural 1

1%

0.8%

0.8%

1%

2%

Rural 2

4%

2%

2%

1%

2%

Socio Economic Classification

Rural 3

7%

4%

3%

3%

4%

10%

3%

4%

5%

4%

100%

100%

100%

100%

100%

North

24%

21%

27%

12%

21%

East

13%

13%

24%

20%

15%

South

32%

34%

27%

31%

33%

Rural 4&5 Region

West

31%

33%

22%

37%

32%

100%

100%

100%

100%

100%

Place of Access Home Place of work (office / school / college) Cyber cafe In transit (while traveling)

37%

49%

53%

28%

44%

100%

100%

100%

100%

100%

38%

42%

44%

48%

43%

4%

10%

8%

2%

8%

195

Table 38: Type of internet connection at cybercafe Connection Type

Regular Dial Up

Broadband

Others

Don't Know

All Internet Users

Male

89%

86%

89%

77%

84%

Female

11%

14%

11%

24%

16%

100%

100%

100%

100%

100%

13-18 years

9%

7%

19%

9%

10%

19-24 years

54%

53%

52%

51%

52%

25-35 years

25%

31%

22%

33%

30%

36-45 years

9%

6%

2%

6%

6%

Gender

Age Group

Above 45 years

3%

2%

5%

2%

2%

100%

100%

100%

100%

100%

SEC A

15%

20%

12%

21%

18%

SEC B

32%

27%

19%

28%

25%

SEC C

20%

23%

31%

22%

21%

SEC D

7%

10%

18%

13%

10%

Socio Economic Classification

SEC E

8%

12%

3%

7%

9%

Rural 1

0.0%

1%

1%

0.4%

5%

Rural 2

1%

2%

3%

2%

3%

Rural 3

10%

3%

9%

3%

5%

7%

3%

4%

5%

5%

100%

100%

100%

100%

100%

North

18%

16%

21%

15%

17%

East

17%

20%

17%

11%

17%

South

31%

33%

39%

36%

33%

Rural 4&5 Region

West

34%

31%

23%

37%

33%

100%

100%

100%

100%

100%

Home

31%

39%

22%

31%

33%

Place of work (office / school / college)

46%

52%

34%

46%

45%

100%

100%

100%

100%

100%

5%

5%

3%

3%

4%

Place of Access

Cyber cafe In transit (while traveling)

196

Table 39: Type of internet connection in transit Connection Type

Regular Dial Up

Broadband

Others

Don't Know

All Internet Users

96%

93%

84%

76%

85%

4%

7%

16%

24%

15%

100%

100%

100%

100%

100%

13-18 years

0.0%

6%

4%

0.0%

4%

19-24 years

68%

21%

31%

54%

35%

25-35 years

28%

50%

36%

39%

39%

36-45 years

0.0%

11%

22%

2%

15%

Gender Male Female Age Group

Above 45 years

4%

12%

6%

5%

7%

100%

100%

100%

100%

100%

SEC A

14%

24%

53%

42%

43%

SEC B

0.0%

50%

29%

35%

33%

SEC C

18%

5%

10%

18%

11%

SEC D

68%

7%

3%

0.0%

7%

SEC E

0.0%

9%

0.0%

5%

3%

Rural 1

0.0%

3%

0.0%

0.0%

0.6%

Rural 2

0.0%

2%

3%

0.0%

2%

Rural 3

0.0%

0.0%

2%

0.0%

1%

Rural 4&5

0.0%

0.0%

0.0%

0.0%

0.0%

100%

100%

100%

100%

100%

72%

12%

32%

21%

28%

0.0%

9%

18%

16%

15%

21%

41%

22%

49%

30%

Socio Economic Classification

Region North East South West

7%

38%

29%

14%

27%

100%

100%

100%

100%

100%

Home

11%

45%

71%

34%

55%

Place of work (office / school / college)

23%

38%

67%

31%

52%

Place of Access

Cyber cafe In transit (while traveling)

6%

25%

46%

52%

40%

100%

100%

100%

100%

100%

197

Table 40: Service provider subscribed to at home VSNL / Tata

BSNL/Sancharnet

MTNL

Reliance

Sify

Spectranet

All Internet Users

Male

80%

84%

63%

86%

81%

92%

82%

Female

20%

16%

38%

14%

19%

8%

18%

100%

100%

100%

100%

100%

100%

100%

13-18 years

4%

11%

7%

4%

18%

0.0%

9%

19-24 years

29%

40%

40%

46%

29%

47%

41%

25-35 years

38%

29%

30%

37%

30%

42%

32%

36-45 years

16%

11%

13%

8%

16%

5%

10%

Service Provider Gender

Age Group

Above 45 years

13%

9%

11%

5%

8%

7%

8%

100%

100%

100%

100%

100%

100%

100%

SEC A

34%

31%

32%

35%

33%

35%

31%

SEC B

32%

29%

31%

27%

28%

47%

29%

SEC C

14%

18%

25%

19%

19%

14%

18%

SEC D

12%

6%

8%

13%

15%

0.0%

9%

SEC E

1%

5%

1%

0.8%

2%

5%

5%

Rural 1

1%

2%

1%

3%

0.6%

0.0%

1%

Rural 2

1%

2%

0.8%

0.9%

1%

0.0%

2%

Rural 3

2%

4%

0.0%

0.8%

2%

0.0%

2%

Rural 4&5

2%

3%

0.8%

0.8%

0.0%

0.0%

2%

100%

100%

100%

100%

100%

100%

100%

North

15%

22%

22%

19%

26%

65%

22%

East

11%

17%

1%

16%

9%

3%

16%

South

40%

36%

0.5%

30%

27%

11%

32%

Socio Economic Classification

Region

West

34%

25%

76%

35%

39%

21%

30%

100%

100%

100%

100%

100%

100%

100%

Place of Access Home

100%

100%

100%

100%

100%

100%

100%

Place of work (office / school / college)

55%

46%

62%

51%

46%

76%

48%

Cyber cafe

38%

35%

45%

48%

36%

52%

38%

In transit (while traveling)

12%

7%

10%

12%

9%

18%

9%

198

Table 41: Service provider subscribed to at home Service Provider

Airtel/Bharti

Local Cable Operator

Don't Know

Others

All Internet Users

Male

83%

81%

79%

81%

82%

Female

17%

19%

21%

19%

18%

100%

100%

100%

100%

100%

13-18 years

7%

5%

13%

12%

9%

19-24 years

39%

51%

51%

41%

41%

25-35 years

41%

28%

26%

31%

32%

36-45 years

8%

10%

4%

10%

10%

Gender

Age Group

Above 45 years

6%

6%

6%

6%

8%

100%

100%

100%

100%

100%

SEC A

31%

27%

25%

32%

31%

SEC B

32%

31%

23%

29%

29%

SEC C

13%

29%

21%

16%

18%

SEC D

11%

6%

10%

16%

9%

Socio Economic Classification

SEC E

7%

1%

16%

1%

5%

Rural 1

0.6%

3%

0.3%

0.2%

1%

Rural 2

1%

0.6%

1%

2%

2%

Rural 3

2%

1%

1%

0.9%

2%

Rural 4&5

2%

2%

2%

2%

2%

100%

100%

100%

100%

100%

North

29%

5%

18%

29%

22%

East

17%

35%

11%

9%

16%

South

28%

32%

30%

37%

32%

Region

West

26%

28%

41%

25%

30%

100%

100%

100%

100%

100%

Place of Access Home

100%

100%

100%

100%

100%

Place of work (office / school / college)

55%

34%

39%

47%

48%

Cyber cafe

41%

30%

40%

35%

38%

In transit (while traveling)

11%

6%

5%

9%

9%

199

Table 42: Service provider subscribed to at office Service Provider

VSNL / Tata

BSNL/Sancharnet

MTNL

Reliance

Sify

All Internet Users

Male

85%

87%

67%

89%

87%

83%

Female

15%

13%

33%

11%

13%

18%

100%

100%

100%

100%

100%

100%

13-18 years

6%

3%

0.8%

3%

1%

4%

19-24 years

27%

33%

37%

35%

36%

40%

25-35 years

46%

44%

48%

42%

55%

41%

36-45 years

13%

13%

10%

13%

7%

10%

Gender

Age Group

Above 45 years

8%

8%

5%

7%

1%

5%

100%

100%

100%

100%

100%

100%

SEC A

26%

28%

20%

34%

27%

25%

SEC B

32%

28%

29%

27%

23%

27%

SEC C

20%

19%

37%

22%

32%

18%

SEC D

10%

8%

9%

6%

9%

10%

Socio Economic Classification

SEC E

6%

2%

1%

1%

2%

8%

Rural 1

0.5%

1%

0.0%

1%

0.8%

2%

Rural 2

2%

3%

0.4%

1%

1%

2%

Rural 3

2%

6%

1%

3%

2%

4%

Rural 4&5

2%

5%

3%

5%

4%

4%

100%

100%

100%

100%

100%

100%

9%

22%

26%

22%

19%

21%

East

10%

19%

1%

12%

11%

15%

South

38%

32%

6%

35%

25%

33%

Region North

West

43%

28%

67%

31%

45%

32%

100%

100%

100%

100%

100%

100%

Place of Access Home

50%

47%

49%

50%

33%

44%

100%

100%

100%

100%

100%

100%

Cyber cafe

41%

38%

52%

42%

42%

43%

In transit (while traveling)

10%

7%

5%

15%

4%

8%

Place of work (office / school / college)

200

Table 43: Service provider subscribed to at office Service Provider

Spectranet

Airtel/Bharti

Local Cable Operator

Don't Know

Others

All Internet Users

83%

86%

85%

75%

86%

83%

Gender Male Female

17%

14%

15%

25%

14%

18%

100%

100%

100%

100%

100%

100%

13-18 years

2%

3%

2%

6%

6%

4%

19-24 years

33%

35%

37%

56%

37%

40%

25-35 years

54%

48%

45%

30%

38%

41%

36-45 years

3%

10%

10%

6%

12%

10%

Age Group

Above 45 years

8%

3%

7%

2%

8%

5%

100%

100%

100%

100%

100%

100%

SEC A

37%

27%

20%

23%

29%

25%

SEC B

61%

31%

35%

26%

21%

27%

SEC C

0.0%

13%

25%

14%

19%

18%

SEC D

0.0%

9%

5%

12%

21%

10%

SEC E

0.0%

12%

6%

16%

1%

8%

Rural 1

0.0%

0.6%

0.9%

0.9%

1%

2%

Rural 2

3%

2%

2%

2%

2%

2%

Rural 3

0.0%

3%

3%

3%

3%

4%

Rural 4&5

0.0%

2%

4%

4%

4%

4%

100%

100%

100%

100%

100%

100%

70%

28%

13%

16%

30%

21%

Socio Economic Classification

Region North East

0.0%

14%

28%

16%

7%

15%

South

25%

37%

32%

33%

32%

33%

West

5%

21%

28%

34%

31%

32%

100%

100%

100%

100%

100%

100%

64%

54%

43%

38%

49%

44%

100%

100%

100%

100%

100%

100%

58%

41%

42%

50%

33%

43%

9%

11%

5%

6%

8%

8%

Place of Access Home Place of work (office / school / college) Cyber cafe In transit (while traveling)

201

Table 44: Service provider subscribed to at cybercafe Service Provider

VSNL / Tata

BSNL/Sancharnet

MTNL

Reliance

Sify

All Internet Users

Male

89%

90%

94%

92%

92%

84%

Female

11%

10%

6%

8%

8%

16%

100%

100%

100%

100%

100%

100%

13-18 years

3%

8%

7%

4%

9%

10%

19-24 years

46%

56%

39%

51%

47%

52%

25-35 years

37%

29%

46%

37%

35%

30%

36-45 years

8%

6%

1%

4%

8%

6%

Gender

Age Group

Above 45 years

5%

2%

7%

3%

1%

2%

100%

100%

100%

100%

100%

100%

SEC A

18%

20%

25%

17%

24%

18%

SEC B

34%

29%

12%

19%

34%

25%

SEC C

13%

23%

54%

21%

21%

21%

SEC D

21%

7%

6%

8%

11%

10%

SEC E

2%

3%

0.9%

19%

6%

9%

Rural 1

1%

2%

0.0%

3%

0.0%

5%

Rural 2

2%

3%

1%

3%

2%

3%

Rural 3

5%

6%

0.0%

4%

3%

5%

Rural 4&5

5%

6%

0.0%

6%

0.5%

5%

100%

100%

100%

100%

100%

100%

6%

23%

10%

17%

21%

17%

East

15%

18%

2%

6%

17%

17%

South

52%

31%

28%

44%

31%

33%

Socio Economic Classification

Region North

West

26%

29%

61%

32%

31%

33%

100%

100%

100%

100%

100%

100%

Home

32%

35%

27%

48%

52%

33%

Place of work (office / school / college)

47%

42%

63%

60%

56%

45%

100%

100%

100%

100%

100%

100%

4%

6%

13%

3%

6%

4%

Place of Access

Cyber cafe In transit (while traveling)

202

Table 45: Service provider subscribed to at cybercafe Spectranet

Airtel/Bharti

Local Cable Operator

Don't Know

Others

All Internet Users

91%

94%

88%

75%

83%

84%

9%

6%

12%

25%

17%

16%

100%

100%

100%

100%

100%

100%

13-18 years

0.0%

6%

2%

9%

19%

10%

19-24 years

46%

57%

59%

53%

37%

52%

25-35 years

45%

32%

26%

29%

37%

30%

36-45 years

9%

4%

9%

6%

5%

6%

Service Provider Gender Male Female Age Group

Above 45 years

0.0%

0.9%

4%

2%

2%

2%

100%

100%

100%

100%

100%

100%

SEC A

54%

15%

17%

20%

10%

18%

SEC B

46%

27%

41%

25%

19%

25%

SEC C

0.0%

28%

21%

21%

35%

21%

SEC D

0.0%

13%

10%

11%

19%

10%

SEC E

0.0%

11%

0.0%

14%

3%

9%

Rural 1

0.0%

0.5%

2%

0.5%

2%

5%

Rural 2

0.0%

1%

1%

2%

1%

3%

Rural 3

0.0%

3%

3%

3%

4%

5%

Rural 4&5

0.0%

2%

5%

4%

7%

5%

100%

100%

100%

100%

100%

100%

71%

22%

7%

13%

12%

17%

Socio Economic Classification

Region North East

0.0%

5%

32%

19%

25%

17%

South

0.0%

40%

40%

33%

32%

33%

West

29%

32%

20%

35%

31%

33%

100%

100%

100%

100%

100%

100%

Home

25%

42%

36%

30%

37%

33%

Place of work (office / school / college)

38%

41%

48%

51%

45%

45%

Cyber cafe

100%

100%

100%

100%

100%

100%

In transit (while traveling)

0.0%

5%

1%

3%

3%

4%

Place of Access

203

Table 46: Service provider subscribed to in transit Service Provider

VSNL / Tata

BSNL/Sancharnet

MTNL

Reliance

Sify

All Internet Users

93%

96%

100%

66%

45%

85%

7%

4%

0.0%

34%

55%

15%

100%

100%

100%

100%

100%

100%

0.0%

3%

20%

0.0%

51%

4%

19-24 years

9%

16%

0.0%

11%

13%

35%

25-35 years

61%

35%

81%

30%

31%

39%

36-45 years

26%

30%

0.0%

44%

0.0%

15%

Gender Male Female Age Group 13-18 years

Above 45 years

4%

17%

0.0%

15%

5%

7%

100%

100%

100%

100%

100%

100%

SEC A

45%

35%

7%

62%

17%

43%

SEC B

55%

17%

30%

21%

0.0%

33%

SEC C

0.0%

25%

0.0%

17%

83%

11%

SEC D

0.0%

12%

0.0%

0.0%

0.0%

7%

SEC E

0.0%

0.0%

64%

0.0%

0.0%

3%

Rural 1

0.0%

7%

0.0%

0.0%

0.0%

0.6%

Rural 2

0.0%

4%

0.0%

0.0%

0.0%

2%

Rural 3

0.0%

0.0%

0.0%

0.0%

0.0%

1%

Rural 4&5

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

100%

100%

100%

100%

100%

100%

North

16%

32%

10%

21%

59%

28%

East

35%

18%

0.0%

26%

0.0%

15%

South

21%

49%

0.0%

22%

41%

30%

Socio Economic Classification

Region

West

28%

0.0%

90%

31%

0.0%

27%

100%

100%

100%

100%

100%

100%

Home

69%

62%

26%

74%

17%

55%

Place of work (office / school / college)

70%

39%

26%

66%

41%

52%

Place of Access

Cyber cafe In transit (while traveling)

33%

37%

20%

36%

13%

40%

100%

100%

100%

100%

100%

100%

204

Table 47: Service provider subscribed to in transit Spectranet

Airtel/Bharti

Local Cable Operator

Don't Know

Others

All Internet Users

Male

100%

96%

100%

77%

88%

85%

Female

0.0%

5%

0.0%

23%

12%

15%

100%

100%

100%

100%

100%

100%

13-18 years

100%

1%

0.0%

3%

0.0%

4%

19-24 years

0.0%

43%

0.0%

47%

63%

35%

25-35 years

0.0%

39%

100%

40%

27%

39%

36-45 years

0.0%

12%

0.0%

0.8%

9%

15%

Service Provider Gender

Age Group

Above 45 years

0.0%

5%

0.0%

9%

1%

7%

100%

100%

100%

100%

100%

100%

SEC A

100%

47%

100%

37%

42%

43%

SEC B

0.0%

40%

0.0%

35%

29%

33%

SEC C

0.0%

3%

0.0%

16%

0.0%

11%

SEC D

0.0%

2%

0.0%

5%

29%

7%

SEC E

0.0%

0.0%

0.0%

4%

0.0%

3%

Rural 1

0.0%

0.0%

0.0%

0.0%

0.0%

0.6%

Rural 2

0.0%

3%

0.0%

4%

0.0%

2%

Rural 3

0.0%

5%

0.0%

0.0%

0.0%

1%

Rural 4&5

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

100%

100%

100%

100%

100%

100%

0.0%

26%

37%

20%

46%

28%

East

0.0%

20%

0.0%

7%

0.0%

15%

South

100%

27%

0.0%

49%

19%

30%

Socio Economic Classification

Region North

West

0.0%

27%

63%

24%

35%

27%

100%

100%

100%

100%

100%

100%

Home

100%

60%

0.0%

36%

58%

55%

Place of work (office / school / college)

100%

66%

100%

22%

58%

52%

Cyber cafe

100%

45%

100%

43%

44%

40%

In transit (while traveling)

100%

100%

100%

100%

100%

100%

Place of Access

205

Table 48: Frequency of accessing internet from home Frequency

At least once daily

Weekly, but not daily

Less than once a week

All Internet Users

Male

83%

75%

84%

82%

Female

17%

25%

16%

18%

100%

100%

100%

100%

13-18 years

9%

12%

10%

9%

19-24 years

41%

37%

44%

41%

25-35 years

32%

35%

35%

32%

36-45 years

10%

10%

4%

10%

Gender

Age Group

Above 45 years

8%

6%

7%

8%

100%

100%

100%

100%

SEC A

31%

29%

25%

31%

SEC B

29%

32%

30%

29%

SEC C

19%

15%

22%

18%

SEC D

9%

10%

4%

9%

SEC E

6%

0.8%

1%

5%

Rural 1

1%

4%

7%

1%

Rural 2

1%

2%

3%

2%

Rural 3

2%

4%

2%

2%

Rural 4&5

2%

2%

7%

2%

100%

100%

100%

100%

North

21%

25%

13%

22%

East

16%

16%

19%

16%

South

33%

25%

41%

32%

Socio Economic Classification

Region

West

30%

34%

28%

30%

100%

100%

100%

100%

Place of Access Home

100%

100%

100%

100%

Place of work (office / school / college)

47%

57%

54%

48%

Cyber cafe

37%

43%

49%

38%

9%

5%

3%

9%

In transit (while traveling)

206

Table 49: Frequency of accessing internet from office Frequency

At least once daily

Weekly, but not daily

Less than once a week

All Internet Users

Male

85%

67%

81%

83%

Female

15%

33%

20%

18%

100%

100%

100%

100%

13-18 years

3%

7%

9%

4%

19-24 years

35%

67%

57%

40%

25-35 years

45%

18%

30%

41%

36-45 years

11%

4%

3%

10%

Gender

Age Group

Above 45 years

6%

4%

0.8%

5%

100%

100%

100%

100%

SEC A

27%

19%

20%

25%

SEC B

29%

21%

31%

27%

SEC C

18%

20%

20%

18%

SEC D

10%

9%

12%

10%

Socio Economic Classification

SEC E

6%

19%

2%

8%

Rural 1

0.9%

0.9%

2%

2%

Rural 2

2%

2%

2%

2%

Rural 3

3%

4%

5%

4%

Rural 4&5

3%

6%

6%

4%

100%

100%

100%

100%

North

21%

16%

18%

21%

East

13%

28%

8%

15%

South

32%

34%

37%

33%

Region

West

34%

21%

38%

32%

100%

100%

100%

100%

Place of Access Home Place of work (office / school / college) Cyber cafe In transit (while traveling)

47%

32%

46%

44%

100%

100%

100%

100%

42%

53%

44%

43%

9%

3%

3%

8%

207

Table 50: Frequency of accessing internet from cybercafe Frequency

At least once daily

Weekly, but not daily

Less than once a week

All Internet Users

Male

89%

81%

78%

84%

Female

11%

19%

22%

16%

100%

100%

100%

100%

13-18 years

7%

8%

12%

10%

19-24 years

53%

54%

47%

52%

25-35 years

32%

30%

32%

30%

36-45 years

6%

6%

5%

6%

Gender

Age Group

Above 45 years

2%

2%

4%

2%

100%

100%

100%

100%

SEC A

16%

18%

26%

18%

SEC B

25%

26%

32%

25%

SEC C

25%

24%

16%

21%

SEC D

14%

10%

9%

10%

SEC E

Socio Economic Classification

10%

13%

4%

9%

Rural 1

1%

0.6%

1%

5%

Rural 2

2%

2%

3%

3%

Rural 3

4%

3%

4%

5%

Rural 4&5

3%

4%

5%

5%

100%

100%

100%

100%

North

15%

13%

24%

17%

East

12%

22%

15%

17%

South

36%

33%

34%

33%

Region

West

37%

32%

28%

33%

100%

100%

100%

100%

Home

23%

34%

58%

33%

Place of work (office / school / college)

36%

56%

52%

45%

100%

100%

100%

100%

4%

4%

5%

4%

Place of Access

Cyber cafe In transit (while traveling)

208

Table 51: Frequency of accessing internet during transit Frequency

At least once daily

Weekly, but not daily

Less than once a week

All Internet Users

Male

89%

73%

92%

85%

Female

11%

28%

8%

15%

100%

100%

100%

100%

13-18 years

2%

9%

5%

4%

19-24 years

33%

42%

33%

35%

25-35 years

43%

27%

44%

39%

36-45 years

16%

15%

10%

15%

Gender

Age Group

Above 45 years

7%

7%

9%

7%

100%

100%

100%

100%

SEC A

47%

27%

51%

43%

SEC B

33%

35%

25%

33%

SEC C

11%

17%

0.0%

11%

SEC D

3%

20%

6%

7%

SEC E

1%

0.0%

16%

3%

Rural 1

1%

0.0%

0.0%

0.6%

Rural 2

2%

2%

3%

2%

Socio Economic Classification

Rural 3

2%

0.0%

0.0%

1%

0.0%

0.0%

0.0%

0.0%

100%

100%

100%

100%

North

26%

40%

20%

28%

East

15%

11%

21%

15%

South

36%

23%

18%

30%

Rural 4&5 Region

West

24%

27%

41%

27%

100%

100%

100%

100%

Home

58%

44%

60%

55%

Place of work (office / school / college)

57%

47%

36%

52%

Place of Access

Cyber cafe In transit (while traveling)

42%

38%

32%

40%

100%

100%

100%

100%

209

Table 52: Time of the day accessing internet from home Midnight to 9.00 AM

9.00 AM-6.00 PM

6.00 PM - 12.00 Midnight

Throughout the Day

All Internet Users

91%

73%

84%

81%

82%

9%

27%

16%

19%

18%

100%

100%

100%

100%

100%

13-18 years

7%

19%

6%

9%

9%

19-24 years

43%

36%

38%

51%

41%

25-35 years

30%

30%

38%

23%

32%

36-45 years

10%

9%

11%

10%

10%

Time Gender Male Female Age Group

Above 45 years

10%

7%

8%

7%

8%

100%

100%

100%

100%

100%

SEC A

30%

28%

31%

32%

31%

SEC B

26%

28%

30%

31%

29%

SEC C

22%

18%

18%

16%

18%

SEC D

7%

11%

9%

8%

9%

SEC E

5%

3%

5%

7%

5%

Rural 1

2%

3%

0.8%

1%

1%

Rural 2

1%

1%

2%

2%

2%

Rural 3

3%

3%

2%

2%

2%

Rural 4&5

4%

4%

2%

1%

2%

100%

100%

100%

100%

100%

North

19%

26%

22%

18%

22%

East

17%

11%

18%

16%

16%

South

39%

34%

31%

30%

32%

Socio Economic Classification

Region

West

26%

29%

29%

36%

30%

100%

100%

100%

100%

100%

Place of Access Home

100%

100%

100%

100%

100%

Place of work (office / school / college)

47%

35%

56%

40%

48%

Cyber cafe

35%

37%

38%

38%

38%

In transit (while traveling)

11%

4%

9%

10%

9%

210

Table 53: Time of the day accessing internet from office Midnight to 9.00 AM

9.00 AM-6.00 PM

6.00 PM - 12.00 Midnight

Throughout the Day

All Internet Users

Male

88%

81%

86%

83%

83%

Female

12%

19%

14%

17%

18%

100%

100%

100%

100%

100%

13-18 years

3%

5%

7%

2%

4%

19-24 years

44%

44%

48%

29%

40%

25-35 years

47%

37%

36%

50%

41%

36-45 years

3%

10%

6%

14%

10%

Time Gender

Age Group

Above 45 years

4%

5%

3%

6%

5%

100%

100%

100%

100%

100%

SEC A

17%

24%

21%

34%

25%

SEC B

23%

27%

26%

32%

27%

SEC C

10%

19%

21%

16%

18%

SEC D

13%

10%

16%

7%

10%

SEC E

Socio Economic Classification

24%

10%

2%

5%

8%

Rural 1

2%

0.9%

1%

0.6%

2%

Rural 2

2%

2%

3%

2%

2%

Rural 3

4%

4%

4%

2%

4%

Rural 4&5

5%

4%

6%

2%

4%

100%

100%

100%

100%

100%

North

18%

19%

18%

23%

21%

East

31%

16%

10%

14%

15%

South

26%

32%

47%

29%

33%

Region

West

25%

33%

25%

34%

32%

100%

100%

100%

100%

100%

61%

41%

29%

58%

44%

100%

100%

100%

100%

100%

57%

42%

40%

44%

43%

8%

6%

4%

13%

8%

Place of Access Home Place of work (office / school / college) Cyber cafe In transit (while traveling)

211

Table 54: Time of the day accessing internet from cyber café Midnight to 9.00 AM

9.00 AM-6.00 PM

6.00 PM - 12.00 Midnight

Throughout the Day

All Internet Users

Male

83%

85%

87%

62%

84%

Female

18%

15%

13%

38%

16%

100%

100%

100%

100%

100%

13-18 years

24%

9%

8%

8%

10%

19-24 years

38%

54%

49%

63%

52%

25-35 years

25%

29%

35%

25%

30%

36-45 years

10%

6%

6%

3%

6%

Time Gender

Age Group

Above 45 years

3%

2%

3%

2%

2%

100%

100%

100%

100%

100%

SEC A

18%

17%

23%

14%

18%

SEC B

21%

26%

30%

19%

25%

SEC C

19%

24%

23%

17%

21%

SEC D

24%

13%

10%

9%

10%

Socio Economic Classification

SEC E

5%

8%

5%

34%

9%

Rural 1

0.0%

1%

0.9%

0.3%

5%

Rural 2

1%

2%

2%

0.9%

3%

Rural 3

5%

4%

3%

4%

5%

Rural 4&5

7%

4%

4%

3%

5%

100%

100%

100%

100%

100%

17%

18%

14%

13%

17%

5%

15%

14%

41%

17%

41%

36%

37%

16%

33%

Region North East South West

37%

31%

35%

31%

33%

100%

100%

100%

100%

100%

Home

26%

39%

34%

28%

33%

Place of work (office / school / college)

39%

40%

54%

63%

45%

100%

100%

100%

100%

100%

3%

5%

4%

5%

4%

Place of Access

Cyber cafe In transit (while traveling)

212

Table 55: Time of the day accessing internet during transit Midnight to 9.00 AM

9.00 AM-6.00 PM

6.00 PM - 12.00 Midnight

Throughout the Day

All Internet Users

Male

70%

82%

92%

83%

85%

Female

30%

18%

8%

17%

15%

100%

100%

100%

100%

100%

13-18 years

9%

8%

0.0%

4%

4%

19-24 years

31%

33%

41%

30%

35%

25-35 years

42%

37%

36%

46%

39%

36-45 years

10%

17%

14%

17%

15%

Time Gender

Age Group

Above 45 years

9%

5%

10%

4%

7%

100%

100%

100%

100%

100%

SEC A

34%

32%

41%

58%

43%

SEC B

21%

34%

35%

30%

33%

SEC C

27%

15%

9%

6%

11%

SEC D

17%

6%

12%

0.0%

7%

SEC E

0.0%

10%

0.0%

0.0%

3%

Rural 1

0.0%

0.0%

0.0%

2%

0.6%

Rural 2

0.0%

3%

0.0%

4%

2%

Rural 3

0.0%

0.0%

3%

0.0%

1%

Rural 4&5

0.0%

0.0%

0.0%

0.0%

0.0%

100%

100%

100%

100%

100%

2%

20%

35%

33%

28%

0.0%

31%

6%

14%

15%

39%

29%

30%

30%

30%

Socio Economic Classification

Region North East South West

59%

21%

29%

23%

27%

100%

100%

100%

100%

100%

Home

59%

55%

39%

78%

55%

Place of work (office / school / college)

72%

43%

49%

61%

52%

Place of Access

Cyber cafe In transit (while traveling)

61%

42%

31%

45%

40%

100%

100%

100%

100%

100%

213

Table 56: Duration of PC usage from home Less than 30 Minutes

30 to 60 Minutes

1-2 Hours

2-5 Hours

5-8 Hours

More than 8 Hours

All Internet Users

Male

79%

82%

82%

82%

86%

85%

82%

Female

21%

18%

18%

18%

14%

15%

18%

100%

100%

100%

100%

100%

100%

100%

13-18 years

11%

7%

7%

11%

13%

7%

9%

19-24 years

40%

37%

36%

46%

42%

53%

41%

25-35 years

29%

34%

34%

29%

35%

31%

32%

36-45 years

10%

13%

13%

8%

6%

5%

10%

Duration Gender

Age Group

Above 45 years

9%

9%

10%

7%

5%

3%

8%

100%

100%

100%

100%

100%

100%

100%

SEC A

30%

35%

31%

30%

29%

29%

31%

SEC B

27%

27%

30%

30%

25%

38%

29%

SEC C

17%

19%

16%

20%

22%

17%

18%

SEC D

9%

8%

9%

10%

8%

7%

9%

SEC E

8%

4%

6%

5%

9%

0.4%

5%

Rural 1

2%

2%

2%

1%

1%

0.6%

1%

Rural 2

2%

1%

2%

1%

0.9%

1%

2%

Rural 3

2%

2%

2%

2%

2%

3%

2%

Rural 4&5

3%

1%

3%

2%

4%

4%

2%

100%

100%

100%

100%

100%

100%

100%

North

24%

22%

20%

22%

22%

24%

22%

East

12%

11%

19%

16%

17%

22%

16%

South

33%

34%

33%

31%

32%

28%

32%

Socio Economic Classification

Region

West

31%

34%

28%

32%

30%

26%

30%

100%

100%

100%

100%

100%

100%

100%

Place of Access Home

100%

100%

100%

100%

100%

100%

100%

Place of work (office / school / college)

53%

55%

50%

44%

36%

45%

48%

Cyber cafe

31%

38%

41%

37%

34%

37%

38%

5%

9%

9%

8%

8%

12%

9%

In transit (while traveling)

214

Table 57: Duration of PC usage from home Duration

Light users

Medium users

Heavy users

All Internet Users

Male

81%

82%

85%

82%

Female

19%

18%

15%

18%

100%

100%

100%

100%

13-18 years

7%

11%

10%

9%

19-24 years

37%

46%

48%

41%

25-35 years

34%

29%

33%

32%

36-45 years

13%

8%

6%

10%

Gender

Age Group

Above 45 years

10%

7%

4%

8%

100%

100%

100%

100%

SEC A

32%

30%

29%

31%

SEC B

29%

30%

32%

29%

SEC C

17%

20%

19%

18%

SEC D

9%

10%

8%

9%

SEC E

5%

5%

4%

5%

Rural 1

2%

1%

0.8%

1%

Rural 2

2%

1%

1%

2%

Rural 3

2%

2%

2%

2%

Rural 4&5

2%

2%

4%

2%

100%

100%

100%

100%

North

21%

22%

23%

22%

East

15%

16%

20%

16%

South

34%

31%

30%

32%

Socio Economic Classification

Region

West

30%

32%

28%

30%

100%

100%

100%

100%

Place of Access Home

100%

100%

100%

100%

Place of work (office / school / college)

52%

44%

41%

48%

Cyber cafe

39%

37%

36%

38%

8%

8%

10%

9%

In transit (while traveling)

215

Table 58: Duration of PC usage from office Less than 30 Minutes

30 to 60 Minutes

1-2 Hours

2-5 Hours

5-8 Hours

More than 8 Hours

All Internet Users

Male

80%

86%

86%

75%

82%

86%

83%

Female

21%

14%

14%

25%

18%

14%

18%

100%

100%

100%

100%

100%

100%

100%

13-18 years

2%

11%

5%

3%

1%

1%

4%

19-24 years

41%

40%

43%

47%

31%

34%

40%

25-35 years

41%

33%

36%

38%

49%

51%

41%

36-45 years

11%

10%

10%

7%

13%

11%

10%

Duration Gender

Age Group

Above 45 years

6%

6%

6%

5%

6%

3%

5%

100%

100%

100%

100%

100%

100%

100%

SEC A

30%

27%

25%

21%

32%

27%

25%

SEC B

28%

29%

27%

23%

33%

31%

27%

SEC C

19%

14%

25%

17%

12%

20%

18%

SEC D

10%

15%

9%

10%

8%

8%

10%

Socio Economic Classification

SEC E

4%

4%

2%

20%

6%

7%

8%

Rural 1

0.8%

0.9%

1%

0.9%

0.6%

0.8%

2%

Rural 2

3%

2%

2%

2%

2%

2%

2%

Rural 3

2%

4%

5%

4%

3%

2%

4%

Rural 4&5

4%

5%

4%

4%

3%

3%

4%

100%

100%

100%

100%

100%

100%

100%

North

18%

19%

22%

19%

22%

21%

21%

East

13%

10%

11%

25%

16%

13%

15%

South

39%

38%

38%

28%

29%

28%

33%

Region

West

30%

33%

30%

28%

33%

38%

32%

100%

100%

100%

100%

100%

100%

100%

49%

41%

43%

43%

47%

52%

44%

100%

100%

100%

100%

100%

100%

100%

43%

42%

43%

50%

39%

39%

43%

7%

7%

6%

7%

10%

12%

8%

Place of Access Home Place of work (office / school / college) Cyber cafe In transit (while traveling)

216

Table 59: Duration of PC usage from office Duration

Light users

Medium users

Heavy users

All Internet Users

Male

85%

75%

84%

83%

Female

16%

25%

16%

18%

100%

100%

100%

100%

13-18 years

6%

3%

1%

4%

19-24 years

42%

47%

33%

40%

25-35 years

36%

38%

50%

41%

36-45 years

10%

7%

12%

10%

Gender

Age Group

Above 45 years

6%

5%

4%

5%

100%

100%

100%

100%

SEC A

26%

21%

29%

25%

SEC B

28%

23%

32%

27%

SEC C

20%

17%

17%

18%

SEC D

11%

10%

8%

10%

SEC E

3%

20%

7%

8%

Rural 1

1%

0.9%

0.8%

2%

Rural 2

2%

2%

2%

2%

Rural 3

4%

4%

3%

4%

Rural 4&5

4%

4%

3%

4%

100%

100%

100%

100%

North

20%

19%

22%

21%

East

11%

25%

14%

15%

South

38%

28%

28%

33%

Socio Economic Classification

Region

West

31%

28%

36%

32%

100%

100%

100%

100%

Place of Access Home Place of work (office / school / college) Cyber cafe In transit (while traveling)

43%

43%

50%

44%

100%

100%

100%

100%

43%

50%

39%

43%

7%

7%

11%

8%

217

Table 60: Duration of PC usage from cybercafe Less than 30 Minutes

30 to 60 Minutes

1-2 Hours

2-5 Hours

5-8 Hours

More than 8 Hours

All Internet Users

Male

85%

86%

88%

73%

90%

84%

84%

Female

15%

14%

13%

28%

10%

16%

16%

100%

100%

100%

100%

100%

100%

100%

13-18 years

10%

9%

6%

10%

13%

8%

10%

19-24 years

48%

49%

52%

59%

50%

59%

52%

25-35 years

32%

32%

34%

25%

28%

26%

30%

36-45 years

7%

7%

6%

5%

8%

5%

6%

Duration Gender

Age Group

Above 45 years

2%

3%

2%

2%

0.9%

2%

2%

100%

100%

100%

100%

100%

100%

100%

SEC A

27%

21%

19%

15%

20%

20%

18%

SEC B

30%

27%

27%

25%

24%

37%

25%

SEC C

20%

26%

22%

23%

19%

10%

21%

SEC D

8%

12%

16%

5%

19%

8%

10%

SEC E

4%

5%

6%

24%

4%

3%

9%

Rural 1

1%

0.6%

1%

0.6%

0.0%

3%

5%

Rural 2

2%

2%

2%

2%

5%

2%

3%

Rural 3

3%

4%

4%

3%

2%

9%

5%

Rural 4&5

5%

3%

4%

3%

7%

8%

5%

100%

100%

100%

100%

100%

100%

100%

North

15%

19%

15%

14%

19%

17%

17%

East

10%

14%

15%

27%

9%

19%

17%

South

41%

33%

39%

25%

50%

38%

33%

Socio Economic Classification

Region

West

34%

34%

31%

34%

22%

26%

33%

100%

100%

100%

100%

100%

100%

100%

Home

48%

41%

34%

27%

23%

33%

33%

Place of work (office / school / college)

57%

49%

48%

50%

30%

43%

45%

100%

100%

100%

100%

100%

100%

100%

4%

5%

4%

3%

0.8%

7%

4%

Place of Access

Cyber cafe In transit (while traveling)

218

Table 61: Duration of PC usage from cybercafe Duration

Light users

Medium users

Heavy users

All Internet Users

Male

87%

73%

86%

84%

Female

13%

28%

14%

16%

100%

100%

100%

100%

13-18 years

8%

10%

10%

10%

19-24 years

50%

59%

56%

52%

25-35 years

33%

25%

27%

30%

36-45 years

6%

5%

6%

6%

Gender

Age Group

Above 45 years

3%

2%

1%

2%

100%

100%

100%

100%

SEC A

21%

15%

20%

18%

SEC B

27%

25%

32%

25%

SEC C

23%

23%

14%

21%

SEC D

13%

5%

12%

10%

Socio Economic Classification

SEC E

6%

24%

3%

9%

Rural 1

0.9%

0.6%

2%

5%

Rural 2

2%

2%

3%

3%

Rural 3

4%

3%

7%

5%

Rural 4&5

4%

3%

8%

5%

100%

100%

100%

100%

North

16%

14%

18%

17%

East

14%

27%

15%

17%

South

37%

25%

42%

33%

Region

West

33%

34%

24%

33%

100%

100%

100%

100%

Home

39%

27%

29%

33%

Place of work (office / school / college)

49%

50%

38%

45%

100%

100%

100%

100%

4%

3%

5%

4%

Place of Access

Cyber cafe In transit (while traveling)

219

Table 62: Duration of PC usage during transit Less than 30 Minutes

30 to 60 Minutes

1-2 Hours

2-5 Hours

5-8 Hours

More than 8 Hours

All Internet Users

Male

89%

82%

80%

88%

100%

100%

85%

Female

11%

18%

20%

12%

0.0%

0.0%

15%

100%

100%

100%

100%

100%

100%

100%

13-18 years

1%

2%

1%

7%

12%

24%

4%

19-24 years

28%

33%

35%

41%

38%

39%

35%

25-35 years

46%

41%

38%

35%

38%

27%

39%

36-45 years

17%

18%

15%

12%

0.0%

10%

15%

Duration Gender

Age Group

Above 45 years

7%

5%

11%

6%

12%

0.0%

7%

100%

100%

100%

100%

100%

100%

100%

SEC A

38%

43%

49%

39%

68%

43%

43%

SEC B

37%

34%

20%

37%

32%

32%

33%

SEC C

9%

6%

21%

12%

0.0%

0.0%

11%

SEC D

4%

16%

8%

2%

0.0%

0.0%

7%

Socio Economic Classification

SEC E

11%

0.0%

0.0%

3%

0.0%

0.0%

3%

Rural 1

0.0%

0.0%

0.0%

0.0%

0.0%

25%

0.6%

Rural 2

2%

1%

2%

3%

0.0%

0.0%

2%

Rural 3

0.0%

0.0%

0.0%

5%

0.0%

0.0%

1%

Rural 4&5

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

100%

100%

100%

100%

100%

100%

100%

20%

34%

32%

26%

31%

16%

28%

9%

24%

26%

0.0%

25%

0.0%

15%

27%

23%

31%

39%

44%

33%

30%

Region North East South West

44%

20%

11%

36%

0.0%

51%

27%

100%

100%

100%

100%

100%

100%

100%

Home

56%

53%

60%

55%

37%

59%

55%

Place of work (office / school / college)

71%

50%

57%

40%

42%

44%

52%

Place of Access

Cyber cafe In transit (while traveling)

50%

36%

39%

40%

7%

50%

40%

100%

100%

100%

100%

100%

100%

100%

220

Table 63: Duration of PC usage during transit Duration

Light users

Medium users

Heavy users

All Internet Users

Male

83%

88%

100%

85%

Female

17%

12%

0.0%

15%

100%

100%

100%

100%

13-18 years

2%

7%

18%

4%

19-24 years

32%

41%

38%

35%

25-35 years

41%

35%

32%

39%

36-45 years

17%

12%

5%

15%

Gender

Age Group

Above 45 years

8%

6%

6%

7%

100%

100%

100%

100%

SEC A

43%

39%

55%

43%

SEC B

31%

37%

32%

33%

SEC C

11%

12%

0.0%

11%

SEC D

10%

2%

0.0%

7%

Socio Economic Classification

SEC E

3%

3%

0.0%

3%

Rural 1

0.0%

0.0%

13%

0.6%

Rural 2

2%

3%

0.0%

2%

Rural 3

0.0%

5%

0.0%

1%

Rural 4&5

0.0%

0.0%

0.0%

0.0%

100%

100%

100%

100%

North

30%

26%

23%

28%

East

21%

0.0%

13%

15%

South

26%

39%

39%

30%

Region

West

24%

36%

25%

27%

100%

100%

100%

100%

Home

56%

55%

48%

55%

Place of work (office / school / college)

58%

40%

43%

52%

Place of Access

Cyber cafe In transit (while traveling)

41%

40%

28%

40%

100%

100%

100%

100%

221

Table 64: Time spent by internet users on watching TV Time Spent

Light users

Medium users

Heavy users

All Internet Users

Male

84%

84%

80%

82%

Female

16%

16%

20%

18%

100%

100%

100%

100%

13-18 years

8%

9%

15%

9%

19-24 years

40%

36%

40%

44%

25-35 years

36%

37%

32%

34%

36-45 years

12%

10%

7%

9%

Gender

Age Group

Above 45 years

5%

8%

7%

5%

100%

100%

100%

100%

SEC A

27%

26%

22%

24%

SEC B

25%

25%

22%

27%

SEC C

15%

17%

24%

19%

SEC D

9%

9%

6%

10%

SEC E

7%

5%

7%

7%

Rural 1

5%

8%

8%

3%

Rural 2

3%

3%

3%

3%

Rural 3

5%

4%

5%

4%

Rural 4&5

5%

3%

3%

4%

100%

100%

100%

100%

North

22%

21%

22%

21%

East

14%

13%

13%

15%

South

30%

32%

32%

33%

Socio Economic Classification

Region

West

35%

34%

33%

31%

100%

100%

100%

100%

Home

59%

50%

54%

55%

Place of work (office / school / college)

62%

63%

42%

60%

Cyber cafe

47%

47%

56%

47%

8%

8%

7%

6%

Place of Access

In transit (while traveling)

222

Table 65: Time spent by internet users on reading newspaper Time Spent

Light users

Medium users

Heavy users

All Internet Users

Male

85%

83%

83%

82%

Female

15%

17%

17%

18%

100%

100%

100%

100%

13-18 years

12%

6%

8%

9%

19-24 years

42%

36%

32%

44%

25-35 years

35%

37%

35%

34%

36-45 years

9%

11%

12%

9%

Gender

Age Group

Above 45 years

3%

9%

13%

5%

100%

100%

100%

100%

SEC A

22%

30%

30%

24%

SEC B

21%

28%

31%

27%

SEC C

21%

12%

16%

19%

SEC D

7%

10%

8%

10%

SEC E

9%

2%

5%

7%

Rural 1

8%

6%

2%

3%

Rural 2

4%

3%

2%

3%

Rural 3

5%

4%

3%

4%

Rural 4&5

5%

4%

3%

4%

100%

100%

100%

100%

North

21%

23%

21%

21%

East

12%

15%

19%

15%

South

29%

33%

30%

33%

Socio Economic Classification

Region

West

39%

30%

30%

31%

100%

100%

100%

100%

Home

51%

58%

61%

55%

Place of work (office / school / college)

57%

64%

56%

60%

Cyber cafe

48%

49%

49%

47%

5%

10%

10%

6%

Place of Access

In transit (while traveling)

223

Table 66: Time spent by internet users on listening to radio Time Spent

Light users

Medium users

Heavy users

All Internet Users

Male

84%

79%

83%

82%

Female

16%

21%

17%

18%

100%

100%

100%

100%

13-18 years

8%

7%

13%

9%

19-24 years

39%

41%

55%

44%

25-35 years

37%

40%

24%

34%

36-45 years

10%

9%

5%

9%

Gender

Age Group

Above 45 years

7%

4%

4%

5%

100%

100%

100%

100%

SEC A

29%

22%

22%

24%

SEC B

25%

28%

22%

27%

SEC C

16%

12%

11%

19%

SEC D

10%

10%

7%

10%

SEC E

4%

8%

26%

7%

Rural 1

6%

6%

3%

3%

Rural 2

3%

3%

2%

3%

Rural 3

4%

6%

3%

4%

Rural 4&5

4%

5%

5%

4%

100%

100%

100%

100%

North

22%

22%

25%

21%

East

14%

12%

7%

15%

South

33%

33%

19%

33%

Socio Economic Classification

Region

West

31%

34%

49%

31%

100%

100%

100%

100%

Home

59%

51%

41%

55%

Place of work (office / school / college)

63%

59%

57%

60%

Cyber cafe

48%

57%

49%

47%

8%

10%

9%

6%

Place of Access

In transit (while traveling)

224

Table 67: Popularity of various internet activities Activity

Check business/financial news

Check health & lifestyle info

Check hobby related info

Screensavers/wallpapers

Adult content

Egreetings

All Internet Users

87%

78%

81%

83%

94%

75%

82%

Gender Male Female

13%

22%

20%

18%

6%

25%

18%

100%

100%

100%

100%

100%

100%

100%

Age Group 13-18 years

4%

6%

8%

10%

5%

7%

9%

19-24 years

37%

38%

44%

53%

44%

47%

44%

25-35 years

40%

37%

33%

28%

35%

33%

34%

36-45 years

11%

11%

9%

6%

10%

9%

9%

9%

8%

6%

3%

6%

5%

5%

100%

100%

100%

100%

100%

100%

100%

SEC A

31%

30%

28%

23%

27%

26%

24%

SEC B

29%

31%

28%

28%

30%

28%

27%

SEC C

17%

17%

19%

20%

20%

18%

19%

SEC D

9%

9%

10%

12%

8%

11%

10%

SEC E

5%

4%

4%

8%

7%

6%

7%

Rural 1

2%

2%

3%

2%

2%

2%

3%

Rural 2

2%

2%

2%

2%

2%

2%

3%

Rural 3

3%

3%

3%

3%

2%

3%

4%

Above 45 years Socio Economic Classification

Rural 4&5

3%

3%

3%

3%

2%

3%

4%

100%

100%

100%

100%

100%

100%

100%

North

21%

21%

21%

21%

23%

19%

21%

East

16%

15%

15%

18%

16%

17%

15%

South

31%

33%

32%

31%

30%

35%

33%

West

32%

30%

32%

30%

31%

30%

31%

100%

100%

100%

100%

100%

100%

100%

Home

64%

66%

65%

61%

67%

62%

55%

Place of work (office / school / college)

69%

64%

61%

59%

63%

65%

60%

Cyber cafe

47%

49%

51%

50%

48%

50%

47%

In transit (while traveling)

9%

9%

9%

6%

10%

8%

6%

Region

Place of Access

225

Table 68: Popularity of various internet activities Activity

Pay bills online

Net banking

Check cricket score

Send/receive email using mobile handset

Download music/movies

All Internet Users

87%

86%

92%

87%

85%

82%

Gender Male Female

13%

15%

8%

13%

15%

18%

100%

100%

100%

100%

100%

100%

13-18 years

3%

2%

7%

8%

8%

9%

19-24 years

32%

31%

47%

48%

51%

44%

25-35 years

47%

48%

33%

32%

31%

34%

36-45 years

11%

12%

8%

7%

6%

9%

Age Group

Above 45 years

7%

7%

5%

4%

4%

5%

100%

100%

100%

100%

100%

100%

SEC A

36%

34%

25%

25%

26%

24%

SEC B

32%

32%

28%

27%

27%

27%

SEC C

14%

15%

20%

20%

21%

19%

SEC D

8%

8%

10%

11%

11%

10%

SEC E

3%

4%

7%

6%

7%

7%

Rural 1

2%

1%

1%

2%

1%

3%

Rural 2

2%

2%

2%

2%

2%

3%

Rural 3

2%

2%

3%

4%

3%

4%

Rural 4&5

2%

2%

3%

4%

3%

4%

100%

100%

100%

100%

100%

100%

North

22%

22%

19%

20%

21%

21%

East

12%

13%

14%

14%

16%

15%

South

32%

31%

33%

35%

32%

33%

West

34%

34%

34%

32%

32%

31%

100%

100%

100%

100%

100%

100%

Home

73%

69%

58%

63%

65%

55%

Place of work (office / school / college)

74%

73%

67%

60%

60%

60%

Cyber cafe

46%

45%

47%

48%

48%

47%

In transit (while traveling)

14%

13%

7%

9%

7%

6%

Socio Economic Classification

Region

Place of Access

226

Table 69: Popularity of various internet activities Emailing

Matrimonial search

Job Search

Share pictures

Professional networking

All Internet Users

Male

83%

85%

82%

83%

83%

82%

Female

17%

15%

18%

17%

17%

18%

100%

100%

100%

100%

100%

100%

13-18 years

8%

5%

5%

7%

6%

9%

19-24 years

44%

43%

47%

49%

45%

44%

25-35 years

34%

39%

37%

33%

38%

34%

36-45 years

9%

8%

7%

7%

8%

9%

Activity Gender

Age Group

Above 45 years

5%

5%

4%

3%

4%

5%

100%

100%

100%

100%

100%

100%

SEC A

24%

23%

23%

24%

24%

24%

SEC B

27%

29%

28%

28%

28%

27%

SEC C

19%

20%

19%

18%

18%

19%

SEC D

9%

12%

10%

11%

9%

10%

SEC E

7%

6%

8%

9%

11%

7%

Rural 1

3%

1%

2%

1%

2%

3%

Rural 2

2%

2%

2%

2%

2%

3%

Rural 3

4%

4%

4%

3%

4%

4%

Rural 4&5

4%

4%

4%

4%

4%

4%

100%

100%

100%

100%

100%

100%

North

20%

20%

20%

20%

21%

21%

East

15%

15%

15%

17%

16%

15%

South

33%

34%

34%

33%

33%

33%

Socio Economic Classification

Region

West

31%

32%

31%

30%

30%

31%

100%

100%

100%

100%

100%

100%

Home

56%

56%

55%

61%

56%

55%

Place of work (office / school / college)

60%

63%

63%

62%

68%

60%

Cyber cafe

48%

47%

50%

49%

51%

47%

6%

6%

6%

7%

7%

6%

Place of Access

In transit (while traveling)

227

Table 70: Popularity of various internet activities Check news

Instant messaging/chatting

Check Sports

Dating/Friendship

Astrology

All Internet Users

Male

83%

83%

88%

85%

79%

82%

Female

17%

17%

13%

15%

21%

18%

100%

100%

100%

100%

100%

100%

13-18 years

7%

8%

7%

9%

7%

9%

19-24 years

43%

47%

45%

49%

46%

44%

25-35 years

35%

35%

35%

33%

34%

34%

36-45 years

10%

7%

9%

6%

8%

9%

Activity Gender

Age Group

Above 45 years

6%

4%

4%

3%

5%

5%

100%

100%

100%

100%

100%

100%

SEC A

25%

24%

24%

23%

23%

24%

SEC B

28%

28%

28%

28%

29%

27%

SEC C

19%

19%

20%

19%

18%

19%

SEC D

10%

10%

10%

11%

11%

10%

SEC E

8%

8%

8%

9%

10%

7%

Rural 1

1%

2%

1%

1%

1%

3%

Rural 2

2%

2%

2%

2%

2%

3%

Rural 3

3%

4%

4%

4%

3%

4%

Rural 4&5

4%

4%

4%

4%

4%

4%

100%

100%

100%

100%

100%

100%

North

20%

20%

19%

20%

21%

21%

East

15%

15%

16%

16%

17%

15%

South

34%

33%

35%

34%

33%

33%

Socio Economic Classification

Region

West

31%

32%

30%

30%

30%

31%

100%

100%

100%

100%

100%

100%

Home

58%

59%

57%

58%

56%

55%

Place of work (office / school / college)

66%

61%

66%

62%

65%

60%

Cyber cafe

47%

49%

48%

52%

49%

47%

7%

6%

6%

6%

6%

6%

Place of Access

In transit (while traveling)

228

Table 71: Popularity of various internet activities Activity

Check cinema content

Social networking / Communities

Listen to/Buy Music

Online games

Mobile contents (ring tones, etc.)

All Internet Users

84%

85%

84%

84%

88%

82%

Gender Male Female

16%

15%

16%

17%

12%

18%

100%

100%

100%

100%

100%

100%

13-18 years

7%

8%

8%

10%

9%

9%

19-24 years

48%

47%

49%

46%

49%

44%

25-35 years

35%

35%

34%

33%

33%

34%

36-45 years

8%

7%

6%

8%

7%

9%

Age Group

Above 45 years

3%

3%

3%

4%

3%

5%

100%

100%

100%

100%

100%

100%

SEC A

23%

27%

23%

23%

22%

24%

SEC B

29%

29%

28%

28%

29%

27%

SEC C

19%

20%

19%

20%

21%

19%

SEC D

11%

10%

12%

10%

11%

10%

SEC E

9%

6%

9%

9%

7%

7%

Rural 1

0.9%

0.8%

1%

1%

1%

3%

Rural 2

2%

2%

2%

2%

2%

3%

Rural 3

3%

3%

3%

3%

4%

4%

Rural 4&5

4%

3%

3%

4%

4%

4%

100%

100%

100%

100%

100%

100%

North

19%

22%

20%

21%

21%

21%

East

17%

15%

16%

15%

15%

15%

South

35%

33%

34%

33%

33%

33%

West

29%

30%

30%

30%

31%

31%

100%

100%

100%

100%

100%

100%

Home

57%

65%

59%

59%

59%

55%

Place of work (office / school / college)

63%

64%

62%

63%

61%

60%

Cyber cafe

51%

49%

51%

49%

51%

47%

6%

8%

6%

6%

6%

6%

Socio Economic Classification

Region

Place of Access

In transit (while traveling)

229

Table 72: Popularity of various internet activities Educational / Learning material

Buy/Rent Movie CD/DVD

Video Sharing

English info search engine

All Internet Users

Male

81%

88%

88%

85%

82%

Female

19%

13%

12%

16%

18%

100%

100%

100%

100%

100%

13-18 years

9%

8%

8%

6%

9%

19-24 years

50%

45%

49%

43%

44%

25-35 years

31%

37%

34%

37%

34%

36-45 years

7%

8%

6%

9%

9%

Activity Gender

Age Group

Above 45 years

3%

3%

3%

5%

5%

100%

100%

100%

100%

100%

SEC A

22%

21%

23%

26%

24%

SEC B

28%

28%

29%

29%

27%

SEC C

20%

22%

20%

19%

19%

SEC D

10%

12%

12%

9%

10%

SEC E

9%

6%

7%

8%

7%

Rural 1

2%

1%

0.9%

1%

3%

Rural 2

2%

2%

2%

2%

3%

Rural 3

4%

4%

4%

3%

4%

Rural 4&5

4%

4%

4%

3%

4%

100%

100%

100%

100%

100%

North

20%

20%

21%

20%

21%

East

18%

13%

14%

17%

15%

South

34%

34%

35%

32%

33%

Socio Economic Classification

Region

West

28%

32%

31%

31%

31%

100%

100%

100%

100%

100%

Home

56%

55%

62%

62%

55%

Place of work (office / school / college)

65%

63%

64%

65%

60%

Cyber cafe

52%

49%

51%

51%

47%

5%

6%

7%

8%

6%

Place of Access

In transit (while traveling)

230

Table 73: Popularity of various internet activities Activity

Local language search engine

Search/Buy travel products

Net telephony

Search/Buy other than travel products

Check real estate info

Check financial info

All Internet Users

85%

86%

87%

86%

86%

85%

82%

Gender Male Female

16%

14%

13%

14%

14%

15%

18%

100%

100%

100%

100%

100%

100%

100%

Age Group 13-18 years

8%

6%

7%

6%

7%

5%

9%

19-24 years

46%

37%

45%

42%

40%

40%

44%

25-35 years

35%

41%

38%

37%

39%

38%

34%

36-45 years

7%

11%

6%

10%

9%

11%

9%

Above 45 years

4%

6%

4%

5%

5%

6%

5%

100%

100%

100%

100%

100%

100%

100%

SEC A

22%

30%

23%

27%

24%

27%

24%

SEC B

29%

29%

28%

28%

29%

29%

27%

SEC C

20%

16%

21%

20%

19%

16%

19%

SEC D

10%

10%

12%

11%

11%

10%

10%

SEC E

10%

7%

6%

5%

6%

9%

7%

Rural 1

1%

1%

1%

1%

1%

1%

3%

Rural 2

2%

2%

2%

2%

2%

2%

3%

Rural 3

4%

3%

4%

4%

3%

3%

4%

Socio Economic Classification

Rural 4&5

4%

3%

4%

4%

4%

3%

4%

100%

100%

100%

100%

100%

100%

100%

North

20%

22%

20%

21%

20%

21%

21%

East

16%

15%

13%

14%

14%

17%

15%

South

34%

32%

36%

34%

35%

29%

33%

West

29%

31%

31%

32%

31%

33%

31%

100%

100%

100%

100%

100%

100%

100%

Home

57%

61%

59%

62%

59%

61%

55%

Place of work (office / school / college)

66%

69%

65%

67%

66%

68%

60%

Cyber cafe

51%

48%

49%

48%

49%

48%

47%

6%

9%

7%

9%

7%

8%

6%

Region

Place of Access

In transit (while traveling)

231

Table 74: Popularity of various internet activities Activity

Visit Online stock trading

Check / read blogs

Comment on blog post

Have a blog site of own

Social media platform users

Online stock trading

All Internet Users

88%

86%

86%

88%

83%

88%

82%

Gender Male Female

12%

15%

14%

12%

17%

13%

18%

100%

100%

100%

100%

100%

100%

100%

13-18 years

6%

6%

6%

5%

8%

6%

9%

19-24 years

41%

43%

47%

49%

45%

32%

44%

25-35 years

38%

35%

32%

36%

34%

39%

34%

36-45 years

11%

10%

9%

5%

8%

13%

9%

Age Group

Above 45 years

5%

6%

6%

6%

5%

11%

5%

100%

100%

100%

100%

100%

100%

100%

SEC A

27%

29%

33%

29%

25%

39%

24%

SEC B

29%

28%

29%

26%

28%

26%

27%

SEC C

18%

16%

16%

19%

19%

15%

19%

SEC D

10%

11%

8%

10%

10%

6%

10%

SEC E

6%

6%

5%

6%

8%

8%

7%

Rural 1

1%

1%

2%

1%

0.9%

0.9%

3%

Rural 2

2%

2%

2%

2%

2%

2%

3%

Rural 3

4%

3%

2%

4%

3%

2%

4%

Rural 4&5

3%

4%

3%

5%

4%

1%

4%

100%

100%

100%

100%

100%

100%

100%

North

21%

20%

24%

19%

20%

24%

21%

East

14%

15%

16%

18%

15%

14%

15%

South

31%

33%

28%

32%

33%

23%

33%

West

34%

32%

31%

30%

32%

40%

31%

100%

100%

100%

100%

100%

100%

100%

Home

62%

68%

74%

76%

59%

72%

55%

Place of work (office / school / college)

65%

62%

66%

59%

62%

62%

60%

Cyber cafe

47%

48%

53%

48%

47%

34%

47%

8%

9%

14%

11%

6%

8%

6%

Socio Economic Classification

Region

Place of Access

In transit (while traveling)

232

Table 75: Online shopping Online Shopping

Buyers

Non-Buyers

All Internet Users

Male

87%

81%

82%

Female

14%

19%

18%

100%

100%

100%

13-18 years

4%

10%

9%

19-24 years

31%

47%

44%

25-35 years

42%

31%

34%

36-45 years

14%

7%

9%

Gender

Age Group

Above 45 years

8%

5%

5%

100%

100%

100%

SEC A

37%

20%

24%

SEC B

31%

26%

27%

SEC C

13%

21%

19%

SEC D

8%

10%

10%

SEC E

5%

7%

7%

Rural 1

1%

4%

3%

Rural 2

2%

3%

3%

Rural 3

2%

5%

4%

Rural 4&5

2%

5%

4%

100%

100%

100%

North

22%

21%

21%

East

15%

15%

15%

South

29%

34%

33%

Socio Economic Classification

Region

West

34%

30%

31%

100%

100%

100%

Home

73%

49%

55%

Place of work (office / school / college)

70%

57%

60%

Cyber cafe

45%

47%

47%

In transit (while traveling)

13%

3%

6%

Place of Access

233

Table 76: Response to online marketing stimulus Response

Clicked a sponsored search ad

Clicked a banner ad

Clicked a product/service emailer

Participated in an online contest

All Internet Users

88%

88%

88%

85%

85%

Gender Male Female

12%

12%

12%

16%

15%

100%

100%

100%

100%

100%

13-18 years

6%

7%

6%

7%

7%

19-24 years

40%

42%

39%

39%

41%

25-35 years

38%

36%

39%

39%

37%

36-45 years

10%

10%

10%

10%

9%

Age Group

Above 45 years

6%

6%

7%

6%

6%

100%

100%

100%

100%

100%

SEC A

29%

30%

29%

32%

29%

SEC B

29%

31%

30%

31%

29%

SEC C

16%

17%

14%

16%

18%

SEC D

11%

11%

10%

9%

10%

SEC E

5%

3%

8%

5%

5%

Rural 1

2%

0.9%

1%

0.8%

2%

Rural 2

2%

2%

2%

2%

2%

Rural 3

2%

3%

3%

2%

3%

Rural 4&5

3%

2%

3%

2%

4%

100%

100%

100%

100%

100%

North

20%

21%

20%

21%

21%

East

17%

15%

17%

18%

16%

South

32%

33%

30%

30%

32%

West

31%

31%

33%

32%

31%

100%

100%

100%

100%

100%

Home

71%

72%

70%

71%

67%

Place of work (office / school / college)

67%

64%

71%

66%

64%

Cyber cafe

53%

52%

53%

50%

48%

In transit (while traveling)

10%

10%

11%

10%

8%

Socio Economic Classification

Region

Place of Access

234

Table 77: Response to online marketing stimulus Received viral ad from someone

Forwarded viral ad to someone

Subscribe to online newsletters

None of the above

All Internet Users

Male

88%

93%

84%

94%

85%

Female

12%

7%

16%

6%

15%

100%

100%

100%

100%

100%

13-18 years

8%

13%

6%

48%

7%

19-24 years

41%

44%

40%

18%

41%

25-35 years

38%

35%

37%

21%

37%

36-45 years

8%

5%

10%

7%

9%

Response Gender

Age Group

Above 45 years

5%

2%

7%

6%

6%

100%

100%

100%

100%

100%

SEC A

24%

20%

33%

25%

29%

SEC B

26%

27%

29%

12%

29%

SEC C

21%

20%

16%

9%

18%

SEC D

9%

11%

10%

40%

10%

Socio Economic Classification

SEC E

12%

8%

4%

2%

5%

Rural 1

0.7%

2%

0.9%

2%

2%

Rural 2

1%

2%

2%

0.9%

2%

Rural 3

3%

4%

3%

10%

3%

Rural 4&5

3%

5%

3%

0.0%

4%

100%

100%

100%

100%

100%

North

14%

15%

20%

15%

21%

East

20%

13%

14%

11%

16%

South

31%

31%

33%

16%

32%

Region

West

35%

41%

33%

59%

31%

100%

100%

100%

100%

100%

Home

79%

69%

72%

44%

67%

Place of work (office / school / college)

63%

67%

68%

72%

64%

Cyber cafe

52%

53%

51%

27%

48%

In transit (while traveling)

11%

10%

10%

7%

8%

Place of Access

235

Table 78: Blogging activities Check/read blogs

Comment on blog post

Have a blog site of own

None of the above

All Internet Users

Male

86%

86%

88%

81%

82%

Female

15%

14%

12%

19%

18%

100%

100%

100%

100%

100%

13-18 years

6%

6%

5%

10%

9%

19-24 years

43%

47%

49%

43%

44%

25-35 years

35%

32%

36%

33%

34%

36-45 years

10%

9%

5%

9%

9%

Activity Gender

Age Group

Above 45 years

6%

6%

6%

5%

5%

100%

100%

100%

100%

100%

SEC A

29%

33%

29%

22%

24%

SEC B

28%

29%

26%

27%

27%

SEC C

16%

16%

19%

20%

19%

SEC D

11%

8%

10%

10%

10%

SEC E

6%

5%

6%

6%

7%

Rural 1

1%

2%

1%

4%

3%

Rural 2

2%

2%

2%

3%

3%

Rural 3

3%

2%

4%

5%

4%

Rural 4&5

4%

3%

5%

5%

4%

100%

100%

100%

100%

100%

North

20%

24%

19%

21%

21%

East

15%

16%

18%

15%

15%

South

33%

28%

32%

33%

33%

Socio Economic Classification

Region

West

32%

31%

30%

31%

31%

100%

100%

100%

100%

100%

Home

68%

74%

76%

51%

55%

Place of work (office / school / college)

62%

66%

59%

59%

60%

Cyber cafe

48%

53%

48%

47%

47%

9%

14%

11%

4%

6%

Place of Access

In transit (while traveling)

236

Table 79: Frequently read blog website Frequency

Over 5 times a Day

2-5 times a Day

Once Daily

Once In 2-3 Days

Once a Week

1-3 times a Month

Once in More than a Month

All Internet Users

89%

91%

84%

91%

83%

79%

76%

86%

Gender Male Female

11%

9%

16%

9%

17%

21%

24%

15%

100%

100%

100%

100%

100%

100%

100%

100%

13-18 years

5%

8%

5%

5%

7%

5%

10%

6%

19-24 years

55%

51%

40%

46%

39%

37%

34%

43%

25-35 years

30%

30%

36%

34%

38%

35%

40%

35%

36-45 years

7%

6%

13%

9%

8%

14%

13%

10%

Age Group

Above 45 years

3%

4%

7%

6%

8%

9%

3%

6%

100%

100%

100%

100%

100%

100%

100%

100%

SEC A

23%

19%

27%

34%

33%

41%

33%

29%

SEC B

24%

28%

31%

33%

22%

27%

28%

28%

SEC C

14%

11%

18%

18%

18%

16%

19%

16%

SEC D

9%

19%

10%

8%

9%

6%

14%

11%

SEC E

15%

9%

4%

1%

7%

2%

0.3%

6%

Rural 1

2%

2%

1%

1%

1%

3%

0.3%

1%

Rural 2

2%

3%

2%

2%

2%

2%

2%

2%

Rural 3

5%

3%

4%

3%

4%

3%

0.0%

3%

Rural 4&5

7%

8%

4%

2%

3%

1%

4%

4%

100%

100%

100%

100%

100%

100%

100%

100%

North

17%

19%

20%

25%

17%

20%

27%

20%

East

14%

8%

15%

20%

18%

11%

15%

15%

South

37%

34%

35%

27%

33%

32%

34%

33%

West

32%

38%

30%

29%

33%

37%

24%

32%

100%

100%

100%

100%

100%

100%

100%

100%

Home

67%

63%

67%

71%

70%

76%

63%

68%

Place of work (office / school / college)

67%

67%

61%

64%

54%

56%

72%

62%

Cyber cafe

44%

50%

48%

49%

44%

44%

57%

48%

7%

7%

10%

14%

7%

10%

10%

9%

Socio Economic Classification

Region

Place of Access

In transit (while traveling)

237

Table 80: Member of an online community Not a member of any online community

Member of an online community

All Internet Users

Male

79%

86%

82%

Female

21%

14%

18%

100%

100%

100%

13-18 years

9%

8%

9%

19-24 years

40%

48%

44%

25-35 years

35%

32%

34%

36-45 years

10%

7%

9%

Member Gender

Age Group

Above 45 years

7%

4%

5%

100%

100%

100%

SEC A

21%

26%

24%

SEC B

26%

27%

27%

SEC C

19%

19%

19%

SEC D

10%

9%

10%

SEC E

7%

7%

7%

Rural 1

5%

2%

3%

Rural 2

3%

2%

3%

Rural 3

5%

4%

4%

Rural 4&5

5%

4%

4%

100%

100%

100%

North

20%

22%

21%

East

16%

14%

15%

South

33%

33%

33%

Socio Economic Classification

Region

West

31%

31%

31%

100%

100%

100%

Home

48%

62%

55%

Place of work (office / school / college)

58%

62%

60%

Cyber cafe

46%

47%

47%

4%

8%

6%

Place of Access

In transit (while traveling)

238

Table 81: Membership by type of online community Membership

Not a member of any online community

Alumni & Schools

Arts & Entertainment

Automotive

Business / Professional community

Cities & Neighborhoods

All Internet Users

79%

80%

85%

98%

91%

96%

82%

Gender Male Female

21%

20%

16%

2%

9%

4%

18%

100%

100%

100%

100%

100%

100%

100%

13-18 years

9%

10%

11%

4%

6%

8%

9%

19-24 years

40%

50%

47%

33%

25%

33%

44%

25-35 years

35%

30%

32%

38%

46%

49%

34%

36-45 years

10%

7%

7%

22%

14%

9%

9%

Age Group

Above 45 years

7%

3%

4%

2%

9%

2%

5%

100%

100%

100%

100%

100%

100%

100%

SEC A

21%

35%

26%

29%

38%

22%

24%

SEC B

26%

27%

30%

24%

30%

35%

27%

SEC C

19%

19%

24%

25%

16%

0.0%

19%

SEC D

10%

9%

6%

7%

5%

10%

10%

SEC E

7%

0.3%

3%

0.5%

0.7%

4%

7%

Rural 1

5%

2%

0.6%

8%

2%

16%

3%

Rural 2

3%

2%

3%

0.7%

2%

2%

3%

Rural 3

5%

2%

6%

2%

4%

0.0%

4%

Rural 4&5

5%

4%

2%

5%

2%

12%

4%

100%

100%

100%

100%

100%

100%

100%

North

20%

22%

12%

18%

21%

20%

21%

East

16%

19%

17%

9%

16%

6%

15%

South

33%

35%

39%

37%

31%

30%

33%

West

31%

24%

31%

36%

32%

44%

31%

100%

100%

100%

100%

100%

100%

100%

Home

48%

70%

65%

63%

74%

79%

55%

Place of work (office / school / college)

58%

67%

54%

86%

69%

76%

60%

Cyber cafe

46%

49%

49%

28%

48%

49%

47%

4%

10%

4%

22%

17%

12%

6%

Socio Economic Classification

Region

Place of Access

In transit (while traveling)

239

Table 82: Membership by type of online community Company

Computers & Internet

Countries & Regional

Cultures & Community

Family & Home

Fashion & Beauty

All Internet Users

Male

86%

91%

97%

91%

79%

53%

82%

Female

14%

9%

3%

9%

21%

48%

18%

100%

100%

100%

100%

100%

100%

100%

13-18 years

1%

8%

2%

5%

13%

25%

9%

19-24 years

64%

50%

71%

53%

37%

43%

44%

25-35 years

28%

36%

21%

26%

32%

24%

34%

36-45 years

6%

5%

3%

12%

14%

2%

9%

Membership Gender

Age Group

Above 45 years

2%

1%

3%

4%

5%

5%

5%

100%

100%

100%

100%

100%

100%

100%

SEC A

21%

19%

14%

28%

29%

26%

24%

SEC B

26%

27%

16%

31%

29%

30%

27%

SEC C

20%

23%

22%

18%

20%

23%

19%

SEC D

8%

12%

2%

13%

11%

10%

10%

SEC E

Socio Economic Classification

14%

7%

37%

0.7%

0.4%

0.6%

7%

Rural 1

1%

3%

0.0%

0.7%

1%

1%

3%

Rural 2

1%

2%

2%

1%

2%

2%

3%

Rural 3

4%

4%

6%

4%

6%

8%

4%

Rural 4&5

6%

3%

2%

4%

2%

0.0%

4%

100%

100%

100%

100%

100%

100%

100%

North

17%

21%

20%

25%

29%

37%

21%

East

12%

11%

17%

14%

6%

18%

15%

South

34%

35%

15%

33%

40%

25%

33%

Region

West

37%

32%

48%

28%

26%

20%

31%

100%

100%

100%

100%

100%

100%

100%

Home

44%

65%

25%

63%

72%

41%

55%

Place of work (office / school / college)

79%

63%

47%

58%

59%

53%

60%

Cyber cafe

50%

47%

78%

50%

42%

52%

47%

8%

7%

1%

10%

4%

2%

6%

Place of Access

In transit (while traveling)

240

Table 83: Membership by type of online community Membership

Food, Drink & Wine

Games

Gay, Lesbian & Bi

Government & Politics

Health, Wellness & Fitness

Hobbies & Crafts

All Internet Users

86%

84%

100%

96%

62%

74%

82%

Gender Male Female

14%

16%

0.0%

4%

38%

26%

18%

100%

100%

100%

100%

100%

100%

100%

13-18 years

0.0%

16%

2%

7%

4%

16%

9%

19-24 years

64%

48%

32%

20%

33%

38%

44%

25-35 years

34%

29%

65%

60%

38%

38%

34%

36-45 years

1%

5%

0.4%

3%

12%

3%

9%

Age Group

Above 45 years

1%

2%

1%

10%

14%

5%

5%

100%

100%

100%

100%

100%

100%

100%

SEC A

24%

25%

14%

31%

26%

22%

24%

SEC B

9%

31%

40%

40%

35%

20%

27%

SEC C

0.0%

18%

26%

8%

14%

33%

19%

SEC D

0.0%

17%

10%

2%

7%

3%

10%

SEC E

60%

2%

4%

0.0%

10%

4%

7%

Rural 1

1%

0.8%

0.0%

5%

3%

2%

3%

Rural 2

1%

2%

7%

2%

1%

2%

3%

Rural 3

2%

1%

0.0%

0.0%

4%

5%

4%

Rural 4&5

3%

5%

0.0%

12%

0.0%

10%

4%

100%

100%

100%

100%

100%

100%

100%

33%

18%

11%

24%

23%

11%

21%

Socio Economic Classification

Region North East

3%

14%

4%

7%

9%

13%

15%

South

17%

37%

20%

32%

32%

53%

33%

West

47%

31%

66%

38%

36%

24%

31%

100%

100%

100%

100%

100%

100%

100%

Home

84%

59%

36%

59%

62%

65%

55%

Place of work (office / school / college)

48%

58%

74%

66%

61%

50%

60%

Cyber cafe

23%

46%

57%

51%

36%

42%

47%

4%

4%

2%

12%

9%

5%

6%

Place of Access

In transit (while traveling)

241

Table 84: Membership by type of online community Membership

Music

Pets & Animals

Recreation & Sports

Religion & Beliefs

Romance & Relationships

Schools & Education

Science & History

Travel

All Internet Users

89%

66%

76%

71%

94%

83%

94%

84%

82%

Gender Male Female

11%

34%

24%

29%

6%

17%

6%

16%

18%

100%

100%

100%

100%

100%

100%

100%

100%

100%

13-18 years

15%

2%

7%

6%

4%

10%

16%

0.3%

9%

19-24 years

52%

43%

61%

55%

44%

72%

45%

24%

44%

25-35 years

26%

45%

18%

24%

37%

13%

27%

51%

34%

36-45 years

4%

9%

6%

7%

9%

4%

9%

11%

9%

Age Group

Above 45 years

3%

2%

8%

8%

7%

1%

2%

14%

5%

100%

100%

100%

100%

100%

100%

100%

100%

100%

Socio Economic Classification SEC A

26%

35%

23%

20%

23%

17%

21%

29%

24%

SEC B

27%

46%

40%

26%

28%

23%

32%

34%

27%

SEC C

15%

7%

4%

18%

19%

19%

16%

25%

19%

SEC D

14%

7%

14%

24%

11%

7%

13%

0.3%

10%

SEC E

6%

0.0%

3%

1%

10%

19%

3%

0.2%

7%

Rural 1

2%

0.0%

2%

0.5%

2%

1%

0.8%

3%

3%

Rural 2

3%

0.0%

3%

3%

2%

2%

3%

2%

3%

Rural 3

4%

5%

9%

3%

2%

5%

12%

2%

4%

Rural 4&5

4%

0.0%

5%

5%

3%

7%

0.0%

6%

4%

100%

100%

100%

100%

100%

100%

100%

100%

100%

North

28%

24%

17%

21%

23%

20%

34%

25%

21%

East

13%

14%

21%

10%

17%

9%

27%

21%

15%

South

35%

26%

34%

27%

26%

35%

22%

36%

33%

West

24%

37%

27%

42%

35%

36%

18%

19%

31%

100%

100%

100%

100%

100%

100%

100%

100%

100%

Home

69%

55%

61%

66%

62%

46%

63%

49%

55%

Place of work (office / school / college)

53%

55%

53%

44%

64%

57%

61%

75%

60%

Cyber cafe

36%

33%

42%

38%

55%

45%

55%

39%

47%

6%

13%

3%

5%

7%

3%

6%

9%

6%

Region

Place of Access

In transit (while traveling)

242

Table 85: Usage of other language websites Usage

Use other language websites

Use only English websites

All Internet Users

Male

84%

82%

82%

Female

16%

18%

18%

100%

100%

100%

13-18 years

6%

10%

9%

19-24 years

43%

44%

44%

25-35 years

37%

32%

34%

36-45 years

9%

9%

9%

Gender

Age Group

Above 45 years

6%

5%

5%

100%

100%

100%

SEC A

20%

25%

24%

SEC B

26%

27%

27%

SEC C

18%

20%

19%

SEC D

10%

9%

10%

SEC E

Socio Economic Classification

11%

4%

7%

Rural 1

2%

4%

3%

Rural 2

3%

3%

3%

Rural 3

5%

4%

4%

Rural 4&5

5%

4%

4%

100%

100%

100%

North

17%

23%

21%

East

16%

15%

15%

South

38%

30%

33%

Region

West

29%

32%

31%

100%

100%

100%

Home

53%

56%

55%

Place of work (office / school / college)

66%

57%

60%

Cyber cafe

45%

47%

47%

5%

6%

6%

Place of Access

In transit (while traveling)

243

Table 86: Problems faced while surfing the internet Difficulty in getting connected

Website not opening/opening slowly

Cumbersome navigation in websites

Unsolicited ads/pop-ups

No response to queries on websites

Spam/Junk Mails

Mails with virus/Spyware

Don't have relevant local language content

Never faced any problem

All Internet Users

Male

80%

80%

76%

84%

82%

81%

81%

80%

84%

82%

Female

20%

20%

24%

16%

18%

19%

19%

20%

16%

18%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

Problems

Gender

Age Group 13-18

9%

9%

7%

7%

8%

5%

7%

10%

10%

9%

19-24

46%

44%

47%

38%

45%

39%

42%

51%

44%

44%

25-35

32%

33%

30%

37%

34%

40%

36%

26%

30%

34%

36-45

8%

8%

8%

11%

8%

10%

9%

9%

9%

9%

Above 45

6%

5%

7%

7%

5%

6%

6%

5%

7%

5%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

Socio Economic Classification SEC A

23%

23%

27%

33%

27%

29%

27%

18%

21%

24%

SEC B

26%

26%

27%

29%

27%

28%

28%

23%

27%

27%

SEC C

20%

20%

16%

17%

18%

19%

17%

14%

26%

19%

SEC D

9%

9%

8%

9%

11%

9%

8%

12%

12%

10%

SEC E

6%

8%

11%

4%

6%

6%

9%

15%

3%

7%

Rural 1

4%

3%

2%

2%

2%

1%

2%

6%

1%

3%

Rural 2

3%

3%

2%

2%

2%

2%

2%

3%

2%

3%

Rural 3

5%

4%

3%

3%

4%

3%

4%

5%

4%

4%

Rural 4&5

5%

5%

3%

3%

3%

3%

3%

5%

4%

4%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

North

18%

20%

19%

21%

20%

21%

19%

17%

21%

21%

East

13%

16%

19%

15%

13%

16%

17%

20%

16%

15%

South

38%

33%

30%

32%

32%

32%

33%

31%

33%

33%

West

32%

31%

32%

32%

35%

31%

31%

32%

31%

31%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

Region

244

Difficulty in getting connected

Website not opening/opening slowly

Cumbersome navigation in websites

Unsolicited ads/pop-ups

No response to queries on websites

Spam/Junk Mails

Mails with virus/Spyware

Don't have relevant local language content

Never faced any problem

All Internet Users

Home

54%

55%

62%

68%

62%

63%

61%

48%

47%

55%

Place of work (office / school / college)

59%

60%

67%

64%

62%

68%

64%

60%

55%

60%

Cyber cafe

50%

50%

57%

51%

50%

51%

51%

61%

35%

47%

In transit (while traveling)

6%

6%

12%

9%

9%

8%

7%

7%

4%

6%

Problems

Place of Access

245

Table 87: Preferred website for emailing Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Male

Yahoo

49%

Gmail

32%

Rediff

13%

Female

Yahoo

58%

Gmail

26%

Rediff

10%

13-18 years

Yahoo

50%

Gmail

33%

Rediff

14%

19-24 years

Yahoo

55%

Gmail

32%

Rediff

9%

25-35 years

Yahoo

46%

Gmail

32%

Rediff

15%

36-45 years

Yahoo

50%

Gmail

24%

Rediff

17%

Above 45 years

Yahoo

52%

Gmail

24%

Rediff

12%

SEC A

Yahoo

45%

Gmail

35%

Rediff

12%

SEC B

Yahoo

48%

Gmail

34%

Rediff

12%

SEC C

Yahoo

52%

Gmail

29%

Rediff

14%

SEC D

Yahoo

54%

Gmail

29%

Rediff

13%

SEC E

Yahoo

79%

Gmail

11%

Rediff

9%

Rural 1

Yahoo

51%

Gmail

28%

Rediff

18%

Rural 2

Yahoo

53%

Gmail

30%

Rediff

14%

Rural 3

Yahoo

46%

Gmail

37%

Rediff

12%

Rural 4&5

Yahoo

50%

Gmail

36%

Rediff

10%

North

Yahoo

49%

Gmail

29%

Rediff

14%

East

Yahoo

52%

Gmail

27%

Rediff

14%

South

Yahoo

51%

Gmail

37%

Rediff

8%

West

Yahoo

51%

Gmail

28%

Rediff

15%

Home

Yahoo

48%

Gmail

35%

Rediff

11%

Place of work (office / school / college)

Yahoo

48%

Gmail

34%

Rediff

12%

Cyber cafe

Yahoo

52%

Gmail

31%

Rediff

12%

In transit (while traveling)

Gmail

46%

Yahoo

37%

Rediff

8%

Gender

Age Group

Socio Economic Classification

Region

Place of Access

246

Table 88: Top of mind unaided recall - all websites Website

Google

Yahoo

Rediff

Gmail

Orkut

All Internet Users

Male

83%

77%

85%

84%

87%

82%

Female

17%

23%

15%

16%

13%

18%

100%

100%

100%

100%

100%

100%

13-18 years

7%

8%

4%

5%

19%

8%

19-24 years

50%

42%

30%

46%

66%

45%

25-35 years

32%

34%

43%

40%

15%

34%

36-45 years

7%

10%

18%

7%

0.9%

9%

Gender

Age Group

Above 45 years

4%

6%

6%

2%

0.1%

5%

100%

100%

100%

100%

100%

100%

SEC A

25%

20%

25%

27%

21%

24%

SEC B

29%

24%

26%

32%

26%

27%

SEC C

20%

17%

17%

11%

29%

19%

SEC D

10%

8%

9%

10%

8%

10%

SEC E

3%

13%

8%

1%

8%

7%

Rural 1

2%

6%

4%

3%

2%

4%

Rural 2

2%

3%

2%

3%

2%

3%

Rural 3

4%

4%

5%

6%

3%

4%

Rural 4&5

4%

5%

4%

6%

1%

4%

100%

100%

100%

100%

100%

100%

North

20%

20%

20%

25%

27%

21%

East

13%

19%

17%

11%

13%

15%

South

37%

32%

24%

40%

22%

33%

Socio Economic Classification

Region

West

31%

29%

40%

24%

38%

31%

100%

100%

100%

100%

100%

100%

Home

62%

46%

48%

54%

69%

55%

Place of work (office / school / college)

61%

60%

60%

65%

50%

60%

Cyber cafe

49%

48%

45%

47%

57%

48%

7%

3%

4%

8%

5%

6%

Place of Access

In transit (while traveling)

247

Table 89: Most used website - all websites Website

Google

Yahoo

Gmail

Rediff

Orkut

All Internet Users

Male

81%

77%

81%

86%

92%

82%

Female

19%

23%

19%

14%

8%

18%

100%

100%

100%

100%

100%

100%

13-18 years

7%

8%

6%

4%

19%

9%

19-24 years

47%

43%

50%

31%

67%

44%

25-35 years

35%

33%

35%

44%

13%

34%

36-45 years

7%

10%

6%

15%

0.4%

9%

Gender

Age Group

Above 45 years

4%

7%

3%

6%

0.2%

5%

100%

100%

100%

100%

100%

100%

SEC A

25%

20%

29%

23%

20%

24%

SEC B

29%

24%

28%

27%

27%

27%

SEC C

20%

16%

18%

18%

28%

19%

SEC D

10%

10%

10%

11%

7%

10%

SEC E

3%

13%

0.9%

7%

7%

7%

Rural 1

3%

5%

2%

4%

2%

3%

Rural 2

2%

3%

2%

2%

2%

3%

Rural 3

4%

5%

4%

5%

5%

4%

Rural 4&5

5%

5%

6%

3%

3%

4%

100%

100%

100%

100%

100%

100%

North

19%

20%

21%

22%

26%

21%

East

13%

17%

11%

20%

16%

15%

South

36%

34%

42%

21%

28%

33%

Socio Economic Classification

Region

West

33%

29%

26%

37%

30%

31%

100%

100%

100%

100%

100%

100%

Home

62%

46%

60%

44%

71%

55%

Place of work (office / school / college)

61%

62%

67%

62%

39%

60%

Cyber cafe

50%

50%

45%

43%

43%

47%

8%

4%

7%

3%

4%

6%

Place of Access

In transit (while traveling)

248

Table 90: Preferred info search engine - English Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Male

Google

80%

Yahoo

8%

Wikipedia

3%

Female

Google

83%

Yahoo

5%

English

3%

-

-

-

-

-

-

13-18 years

Google

75%

Wikipedia

11%

Yahoo

7%

19-24 years

Google

79%

Yahoo

8%

English

3%

25-35 years

Google

83%

Yahoo

6%

English

2%

36-45 years

Google

82%

Yahoo

10%

English

2%

Above 45 years

Google

81%

Yahoo

9%

Wikipedia

2%

SEC A

Google

84%

Yahoo

6%

Wikipedia

3%

SEC B

Google

79%

Yahoo

8%

English

3%

SEC C

Google

82%

Yahoo

7%

English

3%

SEC D

Google

78%

Yahoo

12%

English

2%

SEC E

Google

83%

Yahoo

7%

Wikipedia

6%

Rural 1

Google

81%

Yahoo

5%

Wikipedia

3%

Rural 2

Google

72%

Yahoo

10%

English

7%

Rural 3

Google

73%

Yahoo

9%

English

5%

Rural 4&5

Google

75%

Yahoo

7%

English

6%

North

Google

81%

Yahoo

7%

English

3%

East

Google

84%

Yahoo

6%

Wikipedia

2%

South

Google

78%

Yahoo

8%

English

4%

West

Google

81%

Yahoo

8%

Wikipedia

2%

Home

Google

84%

Yahoo

6%

Wikipedia

3%

Place of work (office / school / college)

Google

81%

Yahoo

7%

English

3%

Cyber cafe

Google

82%

Yahoo

6%

Wikipedia

3%

In transit (while traveling)

Google

85%

Yahoo

5%

Wikipedia

3%

Gender

Age Group

Socio Economic Classification

Region

Place of Access

249

Table 91: Preferred info search engine - local language Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Male

Google

63%

Yahoo

13%

Rediff

4%

Female

Google

72%

Yahoo

10%

Rediff

2%

13-18 years

Google

56%

Yahoo

12%

Rediff

9%

19-24 years

Google

71%

Yahoo

11%

Rediff

3%

25-35 years

Google

63%

Yahoo

14%

Rediff

4%

36-45 years

Google

57%

Yahoo

18%

Rediff

4%

Above 45 years

Google

45%

Yahoo

13%

Rediff

4%

SEC A

Google

69%

Yahoo

10%

Rediff

2%

SEC B

Google

66%

Yahoo

10%

Rediff

4%

SEC C

Google

66%

Yahoo

11%

Rediff

2%

SEC D

Google

57%

Yahoo

15%

Rediff

5%

SEC E

Google

61%

Yahoo

26%

Rediff

10%

Rural 1

Google

65%

Yahoo

7%

Rediff

5%

Rural 2

Google

61%

Yahoo

12%

Guruji

3%

Rural 3

Google

63%

Yahoo

12%

Rediff

4%

Rural 4&5

Google

58%

Yahoo

9%

Rediff

4%

North

Google

69%

Yahoo

11%

Rediff

3%

East

Google

62%

Yahoo

19%

Rediff

4%

South

Google

61%

Yahoo

12%

Teluguone

4%

West

Google

67%

Yahoo

10%

Rediff

7%

Home

Google

69%

Yahoo

11%

Rediff

3%

Place of work (office / school / college)

Google

65%

Yahoo

13%

Rediff

3%

Cyber cafe

Google

66%

Yahoo

14%

Rediff

5%

In transit (while traveling)

Google

70%

Yahoo

7%

Guruji

6%

Gender

Age Group

Socio Economic Classification

Region

Place of Access

250

Table 92: Preferred website for job search Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Male

Naukri

42%

Monster

26%

Timesjobs

16%

Female

Naukri

43%

Monster

22%

Timesjobs

14%

13-18 years

Naukri

36%

Monster

26%

Google

12%

19-24 years

Naukri

34%

Monster

27%

Timesjobs

19%

25-35 years

Naukri

51%

Monster

23%

Timesjobs

13%

36-45 years

Naukri

48%

Monster

23%

Timesjobs

11%

Above 45 years

Naukri

46%

Monster

18%

Timesjobs

17%

SEC A

Naukri

48%

Monster

26%

Timesjobs

13%

SEC B

Naukri

45%

Monster

27%

Timesjobs

16%

SEC C

Naukri

40%

Monster

27%

Timesjobs

14%

SEC D

Naukri

43%

Timesjobs

22%

Monster

21%

SEC E

Yahoo

26%

Monster

26%

Naukri

18%

Rural 1

Naukri

48%

Timesjobs

14%

Monster

14%

Rural 2

Naukri

38%

Monster

24%

Timesjobs

13%

Rural 3

Naukri

32%

Monster

21%

Timesjobs

19%

Rural 4&5

Naukri

41%

Timesjobs

18%

Monster

17%

North

Naukri

49%

Monster

25%

Timesjobs

12%

East

Naukri

41%

Monster

27%

Timesjobs

12%

South

Naukri

39%

Monster

23%

Timesjobs

16%

West

Naukri

41%

Monster

26%

Timesjobs

19%

Home

Naukri

42%

Monster

29%

Timesjobs

14%

Place of work (office / school / college)

Naukri

43%

Monster

25%

Timesjobs

16%

Cyber cafe

Naukri

40%

Monster

27%

Timesjobs

14%

In transit (while traveling)

Naukri

51%

Monster

30%

Timesjobs

10%

Gender

Age Group

Socio Economic Classification

Region

Place of Access

251

Table 93: Preferred website for search/buy travel products Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Male

Google

22%

Yatra

Female

Google

25%

Yatra

14%

Yahoo

10%

14%

Makemytrip

13%

13-18 years

Google

22%

19-24 years

Google

30%

Yatra

9%

Yahoo

7%

Yatra

16%

Yahoo

14%

25-35 years

Google

36-45 years

Makemytrip

20%

Yatra

14%

Makemytrip

12%

20%

IRCTC

14%

Yatra

12%

IRCTC

18%

Yatra

16%

Makemytrip

15%

SEC A

Google

16%

Yatra

16%

Makemytrip

15%

SEC B

Google

21%

Yatra

17%

Makemytrip

11%

SEC C

Google

31%

IRCTC

10%

Yahoo

10%

SEC D

Google

25%

Yahoo

16%

Yatra

11%

Gender

Age Group

Above 45 years Socio Economic Classification

SEC E

Yatra

24%

Yahoo

14%

Google

8%

Rural 1

Google

30%

Yahoo

14%

IRCTC

12%

Rural 2

Google

30%

Yahoo

13%

IRCTC

9%

Rural 3

Google

36%

Yahoo

20%

IRCTC

7%

Rural 4&5

Google

41%

Yahoo

14%

Yatra

4%

Google

21%

Yatra

17%

Makemytrip

12%

Region North East

Yatra

20%

Google

16%

IRCTC

13%

South

Google

28%

Yahoo

11%

IRCTC

9%

West

Google

20%

Yatra

16%

Yahoo

11%

Home

Google

20%

Yatra

17%

Makemytrip

13%

Place of work (office / school / college)

Google

21%

Yatra

14%

Makemytrip

11%

Cyber cafe

Google

22%

Yatra

14%

Yahoo

11%

Yatra

23%

Makemytrip

18%

Google

15%

Place of Access

In transit (while traveling)

252

Table 94: Preferred website for net telephony Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Yahoo Gtalk

25%

Gtalk

23%

Skype

11%

27%

Yahoo

27%

Skype

13%

13-18 years 19-24 years

Gtalk

24%

Yahoo

18%

Rediff

14%

Gtalk

28%

Yahoo

24%

BSNL

12%

25-35 years

Yahoo

26%

Gtalk

20%

Skype

17%

36-45 years

Yahoo

33%

Gtalk

21%

Skype

15%

Above 45 years

Yahoo

31%

Gtalk

19%

Skype

19%

SEC A

Yahoo

27%

Gtalk

23%

Skype

18%

SEC B

Yahoo

26%

Gtalk

22%

Skype

13%

SEC C

Gtalk

30%

Yahoo

19%

Skype

10%

SEC D

Yahoo

25%

Gtalk

18%

BSNL

11%

SEC E

Gender Male Female Age Group

Socio Economic Classification

Yahoo

54%

Rediff

21%

BSNL

14%

Rural 1

Gtalk

35%

Yahoo

18%

Rediff

10%

Rural 2

Yahoo

26%

Gtalk

24%

Skype

13%

Rural 3

Gtalk

31%

Yahoo

18%

Skype

13%

Rural 4&5

Gtalk

43%

Yahoo

14%

BSNL

9%

Gtalk

26%

Yahoo

24%

Skype

15%

Region North East

Yahoo

38%

Gtalk

22%

Skype

8%

South

Gtalk

29%

Yahoo

22%

Skype

11%

West

Yahoo

25%

Gtalk

17%

BSNL

12%

Home

Yahoo

27%

Gtalk

22%

Skype

16%

Place of work (office / school / college)

Yahoo

26%

Gtalk

23%

Skype

13%

Cyber cafe

Yahoo

28%

Gtalk

23%

Skype

10%

In transit (while traveling)

Skype

31%

Yahoo

28%

Gtalk

15%

Place of Access

253

Table 95: Preferred website for real estate Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Male

Google

Female

Google

23%

99acres

15%

Yahoo

14%

21%

Magicbricks

17%

Yahoo

13%

13-18 years 19-24 years

Google

27%

Realestates

22%

99acres

16%

Google

32%

Yahoo

15%

Realestates

14%

25-35 years

99acres

17%

Google

17%

Magicbricks

16%

36-45 years

Magicbricks

22%

99acres

16%

Yahoo

15%

99acres

20%

Magicbricks

19%

Yahoo

12%

SEC A

Magicbricks

21%

99acres

18%

Google

18%

SEC B

Google

21%

99acres

17%

Magicbricks

15%

SEC C

Google

26%

Realestates

18%

99acres

13%

SEC D

Google

28%

Yahoo

18%

Realestates

14%

Gender

Age Group

Above 45 years Socio Economic Classification

SEC E

Yahoo

49%

Realestates

15%

Google

8%

Rural 1

Google

33%

99acres

12%

Magicbricks

11%

Rural 2

Google

31%

Yahoo

15%

Realestates

14%

Rural 3

Google

34%

Realestates

18%

Yahoo

14%

Rural 4&5

Google

37%

Yahoo

19%

Realestates

13%

Google

24%

Magicbricks

15%

99acres

14%

Region North East

Yahoo

24%

99acres

17%

Google

15%

South

Google

26%

99acres

15%

Realestates

14%

West

Google

21%

Magicbricks

16%

99acres

13%

Home

Google

20%

99acres

17%

Magicbricks

16%

Place of work (office / school / college)

Google

21%

99acres

15%

Yahoo

14%

Cyber cafe

Google

20%

Yahoo

16%

99acres

15%

Magicbricks

27%

99acres

26%

Google

15%

Place of Access

In transit (while traveling)

254

Table 96: Preferred website for financial news/info Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Moneycontrol/CNBC

18%

Google

Yahoo

27%

Google

15%

Yahoo

10%

14%

Moneycontrol/CNBC

13%

13-18 years

Google

26%

Rediff

19-24 years

Google

21%

Yahoo

14%

Yahoo

11%

19%

Moneycontrol/CNBC

12%

25-35 years

Moneycontrol/CNBC

23%

36-45 years

Moneycontrol/CNBC

22%

Google

11%

Yahoo

8%

ICICIDirect

9%

Yahoo

8%

Above 45 years

Moneycontrol/CNBC

26%

Yahoo

10%

ICICIDirect

10%

SEC A

Moneycontrol/CNBC

27%

Google

10%

ICICIDirect

8%

SEC B

Moneycontrol/CNBC

SEC C

Google

21%

Google

13%

Yahoo

10%

22%

Moneycontrol/CNBC

15%

Yahoo

12%

SEC D

Google

15%

Rediff

11%

Moneycontrol/CNBC

11%

Gender Male Female Age Group

Socio Economic Classification

SEC E

Yahoo

40%

Rediff

9%

Google

4%

Rural 1

Google

25%

Rediff

14%

Moneycontrol/CNBC

11%

Rural 2

Google

21%

Yahoo

15%

Moneycontrol/CNBC

11%

Rural 3

Google

26%

Yahoo

14%

Moneycontrol/CNBC

11%

Rural 4&5

Google

36%

Yahoo

14%

Rediff

6%

Moneycontrol/CNBC

22%

Google

17%

Yahoo

10%

Region North East

Yahoo

24%

Moneycontrol/CNBC

15%

Google

7%

Google

23%

Yahoo

13%

Moneycontrol/CNBC

11%

Moneycontrol/CNBC

21%

Google

10%

Rediff

10%

Home

Moneycontrol/CNBC

22%

Google

12%

ICICIDirect

8%

Place of work (office / school / college)

Moneycontrol/CNBC

19%

Google

13%

Yahoo

13%

Cyber cafe

Moneycontrol/CNBC

16%

Yahoo

15%

Google

14%

In transit (while traveling)

Moneycontrol/CNBC

35%

ICICIDirect

12%

Google

5%

South West Place of Access

255

Table 97: Preferred website for checking news Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Male

Yahoo

14%

Google

Female

Yahoo

27%

NDTV

11%

Rediff

10%

11%

Google

9%

13-18 years

Google

20%

Yahoo

19-24 years

Yahoo

19%

Google

19%

NDTV

5%

13%

Rediff

8%

25-35 years

Yahoo

12%

Rediff

36-45 years

Yahoo

15%

NDTV

12%

NDTV

11%

13%

Rediff

10%

Above 45 years

NDTV

15%

Yahoo

15%

Indiatimes

13%

SEC A

Yahoo

14%

NDTV

12%

Rediff

12%

SEC B

Yahoo

SEC C

Yahoo

15%

NDTV

10%

Indiatimes

9%

14%

Google

13%

NDTV

9%

SEC D

Google

14%

NDTV

12%

Yahoo

11%

SEC E

Yahoo

42%

Rediff

10%

Google

6%

Rural 1

Yahoo

15%

Google

13%

Indiatimes

9%

Rural 2

Yahoo

17%

Google

13%

Rediff

8%

Rural 3

Google

15%

Yahoo

11%

Indiatimes

6%

Yahoo

17%

Google

13%

Indiatimes

6%

North

Yahoo

17%

Google

12%

Indiatimes

12%

East

Yahoo

28%

NDTV

11%

Rediff

11%

South

Yahoo

13%

NDTV

11%

Google

11%

West

Rediff

14%

Yahoo

12%

Google

10%

Home

Yahoo

15%

NDTV

11%

Google

10%

Place of work (office / school / college)

Yahoo

15%

NDTV

10%

Rediff

9%

Cyber cafe

Yahoo

20%

Google

11%

Rediff

10%

In transit (while traveling)

NDTV

17%

Rediff

10%

Indiatimes

10%

Gender

Age Group

Socio Economic Classification

Rural 4&5 Region

Place of Access

256

Table 98: Preferred website for buying travel products Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Yatra

18%

Makemytrip

Makemytrip

21%

Yatra

15%

IRCTC

14%

17%

Google

12%

Gender Male Female Age Group 13-18 years

Yatra

7%

Yahoo

2%

Makemytrip

0.5%

19-24 years

Yatra

23%

IRCTC

13%

Google

12%

25-35 years

Yatra

17%

Makemytrip

16%

Google

14%

36-45 years

Makemytrip

29%

IRCTC

16%

Yatra

15%

IRCTC

18%

Yatra

15%

Makemytrip

14%

Makemytrip

20%

Yatra

19%

IRCTC

13%

SEC B

Yatra

25%

Makemytrip

14%

IRCTC

14%

SEC C

Google

26%

IRCTC

19%

Yatra

13%

SEC D

Google

15%

Makemytrip

10%

IRCTC

9%

SEC E

IRCTC

21%

Yahoo

5%

Google

3%

Rural 1

Yahoo

24%

IRCTC

17%

Yatra

9%

Rural 2

Makemytrip

20%

IRCTC

19%

Yatra

10%

Rural 3

Makemytrip

16%

Yahoo

15%

Google

0.0%

Google

15%

Yatra

8%

Makemytrip

7%

Yatra

23%

Makemytrip

18%

IRCTC

11%

Above 45 years Socio Economic Classification SEC A

Rural 4&5 Region North East South West

Yatra

31%

IRCTC

16%

Makemytrip

15%

Makemytrip

15%

IRCTC

14%

Yatra

13%

Google

18%

Makemytrip

15%

IRCTC

13%

Yatra

20%

Makemytrip

18%

IRCTC

13%

Place of Access Home Place of work (office / school / college)

Makemytrip

17%

Yatra

17%

IRCTC

13%

Cyber cafe

Yatra

18%

Makemytrip

17%

IRCTC

14%

In transit (while traveling)

Yatra

25%

Makemytrip

20%

IRCTC

11%

257

Table 99: Preferred website for buying non-travel products online Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Male

Ebay

Female

Ebay

53%

Rediff

13%

Google

11%

46%

Google

16%

Rediff

13%

13-18 years 19-24 years

Ebay

73%

Google

6%

Rediff

5%

Ebay

54%

Rediff

14%

Google

11%

25-35 years

Ebay

50%

Google

17%

Rediff

13%

36-45 years

Ebay

49%

Rediff

14%

Indiatimes

13%

Above 45 years

Ebay

50%

Rediff

18%

Indiatimes

8%

SEC A

Ebay

49%

Rediff

14%

Google

11%

SEC B

Ebay

56%

Rediff

13%

Google

8%

SEC C

Ebay

46%

Google

19%

Rediff

13%

SEC D

Ebay

52%

Rediff

17%

Google

13%

SEC E

Ebay

88%

Google

3%

Yahoo

3%

Rural 1

Ebay

69%

Rediff

20%

Google

10%

Rural 2

Ebay

45%

Google

18%

Rediff

12%

Rural 3

Ebay

62%

Rediff

19%

Google

6%

Google

51%

Ebay

40%

Rediff

0.0%

North

Ebay

58%

Rediff

11%

Google

8%

East

Ebay

56%

Rediff

14%

Yahoo

5%

South

Ebay

53%

Rediff

13%

Google

11%

West

Ebay

45%

Google

19%

Rediff

15%

Home

Ebay

51%

Google

13%

Rediff

11%

Place of work (office / school / college)

Ebay

51%

Rediff

13%

Google

12%

Cyber cafe

Ebay

53%

Rediff

13%

Google

9%

In transit (while traveling)

Ebay

50%

Indiatimes

12%

Google

11%

Gender

Age Group

Socio Economic Classification

Rural 4&5 Region

Place of Access

258

Table 100: Preferred website for trading shares/stocks online Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Male

ICICI Direct

23%

Sherkhan

14%

Reliancemoney

7%

Female

ICICI Direct

26%

Sherkhan

13%

Reliancemoney

9%

Gender

Age Group 13-18 years

Reliancemoney

9%

ICICI Direct

6%

hdfcsec

5%

19-24 years

ICICI Direct

23%

Sherkhan

10%

Reliancemoney

7%

25-35 years

ICICI Direct

24%

Sherkhan

19%

Reliancemoney

11%

36-45 years

ICICI Direct

20%

Sherkhan

14%

hdfcsec

5%

Above 45 years

ICICI Direct

34%

Sherkhan

16%

hdfcsec

9%

SEC A

ICICI Direct

24%

Sherkhan

15%

Reliancemoney

9%

SEC B

ICICI Direct

23%

Sherkhan

13%

Reliancemoney

8%

SEC C

ICICI Direct

38%

Sherkhan

19%

Reliancemoney

7%

SEC D

Sherkhan

16%

ICICI Direct

12%

Indiabulls

5%

Socio Economic Classification

SEC E

hdfcsec

4%

Indiabulls

2%

ICICI Direct

0.0%

ICICI Direct

30%

Sherkhan

29%

Indiabulls

10%

Rural 2

ICICI Direct

25%

Reliancemoney

10%

Sherkhan

6%

Rural 3

Reliancemoney

23%

Sherkhan

12%

ICICI Direct

11%

Rural 4&5

Reliancemoney

31%

ICICI Direct

29%

Sherkhan

0.0%

North

ICICI Direct

25%

Indiabulls

11%

Sherkhan

11%

East

ICICI Direct

28%

Sherkhan

16%

Reliancemoney

12%

South

ICICI Direct

23%

Sherkhan

13%

Reliancemoney

10%

West

ICICI Direct

20%

Sherkhan

16%

Reliancemoney

5%

Home

ICICI Direct

25%

Sherkhan

13%

Reliancemoney

7%

Place of work (office / school / college)

ICICI Direct

20%

Sherkhan

13%

Reliancemoney

9%

Cyber cafe

ICICI Direct

20%

Sherkhan

13%

Reliancemoney

8%

In transit (while traveling)

ICICI Direct

32%

Sherkhan

14%

Indiabulls

7%

Rural 1

Region

Place of Access

259

Table 101: Preferred website to search/trade shares/stocks online Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

ICICI Direct Google

14%

Google

13%

Sherkhan

12%

20%

ICICI Direct

13%

Sherkhan

11%

13-18 years 19-24 years

Google

26%

Yahoo

12%

Moneycontrol

4%

Google

20%

Yahoo

13%

Sherkhan

11%

25-35 years

ICICI Direct

18%

Sherkhan

15%

Google

9%

36-45 years

ICICI Direct

19%

Sherkhan

13%

Yahoo

8%

Above 45 years

ICICI Direct

29%

Sherkhan

14%

Yahoo

8%

SEC A

ICICI Direct

20%

Sherkhan

15%

Google

10%

SEC B

ICICI Direct

15%

Sherkhan

14%

Google

13%

SEC C

Google

20%

Yahoo

12%

Sherkhan

11%

SEC D

Yahoo

15%

ICICI Direct

15%

Google

12%

Gender Male Female Age Group

Socio Economic Classification

SEC E

Yahoo

16%

Google

7%

ICICI Direct

1%

Rural 1

Sherkhan

24%

Google

17%

ICICI Direct

10%

Rural 2

Google

20%

Yahoo

15%

ICICI Direct

13%

Rural 3

Google

20%

Sherkhan

12%

Yahoo

11%

Rural 4&5

Google

31%

Yahoo

17%

Sherkhan

8%

North

ICICI Direct

16%

Google

15%

Sherkhan

11%

East

ICICI Direct

16%

Sherkhan

11%

Yahoo

8%

Google

22%

Yahoo

11%

Sherkhan

10%

ICICI Direct

16%

Sherkhan

15%

Yahoo

10%

Home

ICICI Direct

17%

Sherkhan

14%

Google

12%

Place of work (office / school / college)

ICICI Direct

14%

Google

13%

Sherkhan

13%

Google

15%

ICICI Direct

14%

Sherkhan

13%

ICICI Direct

26%

Sherkhan

16%

Google

6%

Region

South West Place of Access

Cyber cafe In transit (while traveling)

260

Table 102: Preferred website for matrimony Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Male

Bharatmatrimony

36%

Shaadi

34%

Jeevansaathi

8%

Female

Bharatmatrimony

36%

Shaadi

35%

Jeevansaathi

10%

13-18 years

Shaadi

33%

Bharatmatrimony

24%

Jeevansaathi

3%

19-24 years

Bharatmatrimony

35%

Shaadi

31%

Jeevansaathi

8%

25-35 years

Shaadi

38%

Bharatmatrimony

36%

Jeevansaathi

10%

36-45 years

Bharatmatrimony

40%

Shaadi

35%

Jeevansaathi

6%

Above 45 years

Bharatmatrimony

39%

Shaadi

33%

Jeevansaathi

6%

SEC A

Shaadi

38%

Bharatmatrimony

36%

Jeevansaathi

9%

SEC B

Shaadi

37%

Bharatmatrimony

36%

Jeevansaathi

8%

SEC C

Shaadi

35%

Bharatmatrimony

35%

Jeevansaathi

8%

SEC D

Shaadi

34%

Bharatmatrimony

34%

Jeevansaathi

7%

SEC E

Bharatmatrimony

35%

Shaadi

16%

Jeevansaathi

9%

Rural 1

Bharatmatrimony

36%

Shaadi

27%

Jeevansaathi

10%

Rural 2

Bharatmatrimony

36%

Shaadi

27%

Jeevansaathi

9%

Rural 3

Bharatmatrimony

41%

Shaadi

29%

Jeevansaathi

5%

Rural 4&5

Bharatmatrimony

35%

Shaadi

20%

Jeevansaathi

5%

Shaadi

44%

Bharatmatrimony

23%

Jeevansaathi

11%

East

Bharatmatrimony

46%

Shaadi

28%

Jeevansaathi

7%

South

Bharatmatrimony

49%

Shaadi

24%

Jeevansaathi

4%

Shaadi

41%

Bharatmatrimony

25%

Jeevansaathi

11%

Bharatmatrimony

37%

Shaadi

35%

Jeevansaathi

9%

Gender

Age Group

Socio Economic Classification

Region North

West Place of Access Home Place of work (office / school / college) Cyber cafe In transit (while traveling)

Shaadi

36%

Bharatmatrimony

34%

Jeevansaathi

8%

Bharatmatrimony

38%

Shaadi

33%

Jeevansaathi

9%

Shaadi

37%

Bharatmatrimony

33%

Jeevansaathi

11%

261

Table 103: Preferred website for friendship/dating Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Male

Orkut

55%

Yahoo

18%

Rediff

4%

Female

Orkut

44%

Yahoo

32%

Rediff

3%

13-18 years

Orkut

65%

Yahoo

15%

Rediff

5%

19-24 years

Orkut

60%

Yahoo

20%

Rediff

2%

25-35 years

Orkut

50%

Yahoo

21%

Rediff

5%

36-45 years

Yahoo

26%

Orkut

25%

Rediff

8%

Above 45 years

Yahoo

28%

Orkut

25%

Rediff

13%

SEC A

Orkut

57%

Yahoo

15%

Fropper

4%

SEC B

Orkut

57%

Yahoo

15%

Rediff

5%

SEC C

Orkut

53%

Yahoo

18%

Rediff

5%

SEC D

Orkut

49%

Yahoo

25%

Rediff

3%

SEC E

Yahoo

49%

Orkut

42%

Rediff

0.7%

Rural 1

Orkut

54%

Yahoo

23%

Rediff

5%

Rural 2

Orkut

51%

Yahoo

21%

Fropper

4%

Rural 3

Orkut

54%

Yahoo

24%

Rediff

5%

Rural 4&5

Orkut

54%

Yahoo

18%

Rediff

5%

North

Orkut

56%

Yahoo

19%

Rediff

4%

East

Orkut

48%

Yahoo

28%

Fropper

4%

South

Orkut

52%

Yahoo

20%

Rediff

3%

West

Orkut

57%

Yahoo

17%

Rediff

5%

Home

Orkut

58%

Yahoo

18%

Rediff

3%

Place of work (office / school / college)

Orkut

51%

Yahoo

22%

Rediff

4%

Cyber cafe

Orkut

55%

Yahoo

23%

Rediff

3%

In transit (while traveling)

Orkut

59%

Yahoo

14%

Fropper

3%

Gender

Age Group

Socio Economic Classification

Region

Place of Access

262

Table 104: Preferred website for social networking/communities Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Male

Orkut

66%

Yahoo

13%

Rediff

4%

Female

Orkut

64%

Yahoo

13%

Ibibo

3%

13-18 years

Orkut

64%

Yahoo

9%

Rediff

7%

19-24 years

Orkut

74%

Yahoo

9%

Ibibo

2%

25-35 years

Orkut

63%

Yahoo

15%

Rediff

4%

36-45 years

Orkut

41%

Yahoo

23%

Ibibo

12%

Above 45 years

Orkut

38%

Yahoo

25%

Ibibo

6%

SEC A

Orkut

73%

Yahoo

10%

Facebook

3%

SEC B

Orkut

66%

Yahoo

11%

Rediff

4%

SEC C

Orkut

70%

Yahoo

12%

Ibibo

3%

SEC D

Orkut

56%

Yahoo

15%

Rediff

4%

SEC E

Yahoo

38%

Orkut

35%

Rediff

14%

Rural 1

Orkut

74%

Yahoo

15%

Rediff

5%

Rural 2

Orkut

66%

Yahoo

11%

Rediff

3%

Rural 3

Orkut

68%

Yahoo

15%

Rediff

4%

Rural 4&5

Orkut

58%

Yahoo

15%

Ibibo

3%

North

Orkut

69%

Yahoo

11%

Ibibo

3%

East

Orkut

63%

Yahoo

18%

Rediff

4%

South

Orkut

64%

Yahoo

14%

Ibibo

3%

West

Orkut

67%

Yahoo

10%

Rediff

5%

Home

Orkut

70%

Yahoo

12%

Ibibo

3%

Place of work (office / school / college)

Orkut

67%

Yahoo

13%

Rediff

3%

Cyber cafe

Orkut

66%

Yahoo

14%

Rediff

5%

In transit (while traveling)

Orkut

74%

Yahoo

9%

Facebook

5%

Gender

Age Group

Socio Economic Classification

Region

Place of Access

263

Table 105: Preferred website for games Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Male

Zapak

34%

Yahoo

17%

Games

9%

Female

Yahoo

30%

Zapak

24%

Games

9%

13-18 years

Zapak

48%

Yahoo

8%

Miniclip

6%

19-24 years

Zapak

30%

Yahoo

19%

Games

11%

25-35 years

Zapak

32%

Yahoo

21%

Games

8%

36-45 years

Zapak

29%

Yahoo

23%

Google

7%

Above 45 years

Yahoo

33%

Zapak

20%

Google

7%

SEC A

Zapak

39%

Yahoo

16%

Games

7%

SEC B

Zapak

36%

Yahoo

15%

Games

9%

SEC C

Zapak

34%

Yahoo

16%

Games

9%

SEC D

Zapak

28%

Yahoo

19%

Games

11%

Gender

Age Group

Socio Economic Classification

SEC E

Yahoo

52%

Zapak

18%

Miniclip

9%

Rural 1

Google

19%

Zapak

18%

Miniclip

17%

Rural 2

Yahoo

21%

Zapak

19%

Google

16%

Rural 3

Yahoo

23%

Google

21%

Zapak

17%

Google

20%

Zapak

19%

Games

13%

North

Zapak

38%

Yahoo

16%

Google

9%

East

Yahoo

36%

Zapak

30%

Games

6%

South

Zapak

25%

Yahoo

18%

Google

12%

West

Zapak

36%

Yahoo

15%

Games

8%

Home

Zapak

35%

Yahoo

17%

Games

9%

Place of work (office / school / college)

Zapak

29%

Yahoo

22%

Google

9%

Cyber cafe

Zapak

31%

Yahoo

22%

Google

9%

In transit (while traveling)

Zapak

42%

Yahoo

13%

Games

7%

Rural 4&5 Region

Place of Access

264

Table 106: Preferred website for mobile content Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Gender Male

Yahoo

12%

Nokia

11%

Google

10%

Google

16%

Yahoo

14%

Rediff

11%

13-18 years

Nokia

15%

Yahoo

12%

Google

9%

19-24 years

Google

12%

Mobile9

10%

Nokia

10%

25-35 years

Rediff

14%

Yahoo

13%

Nokia

11%

36-45 years

Yahoo

20%

Rediff

17%

Google

9%

Above 45 years

Yahoo

20%

Rediff

17%

Google

9%

SEC A

Rediff

11%

Yahoo

11%

Google

9%

SEC B

Yahoo

11%

Google

10%

Rediff

9%

SEC C

Nokia

14%

Rediff

11%

Yahoo

10%

SEC D

Mobile9

12%

Rediff

11%

Yahoo

11%

Female Age Group

Socio Economic Classification

SEC E

Yahoo

22%

Nokia

17%

Mobile9

9%

Google

24%

Yahoo

17%

Nokia

8%

Rural 2

Yahoo

14%

Google

13%

Nokia

12%

Rural 3

Google

18%

Yahoo

13%

Nokia

11%

Rural 4&5

Google

22%

Nokia

10%

Yahoo

9%

Yahoo

13%

Google

12%

Rediff

9%

Rural 1

Region North East

Nokia

13%

Rediff

12%

Yahoo

10%

South

Google

13%

Yahoo

12%

Nokia

9%

West

Yahoo

13%

Nokia

12%

Rediff

11%

Nokia

10%

Mobile9

9%

Yahoo

9%

Place of work (office / school / college)

Nokia

12%

Rediff

12%

Yahoo

11%

Cyber cafe

Yahoo

12%

Nokia

10%

Rediff

10%

In transit (while traveling)

Nokia

11%

Yahoo

8%

Rediff

8%

Place of Access Home

265

Table 107: Preferred website for instant messaging Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Male

Yahoo

53%

Google Talk

28%

Rediffbol

10%

Female

Yahoo

51%

Google Talk

32%

Rediffbol

6%

13-18 years

Yahoo

44%

Google Talk

36%

Rediffbol

14%

19-24 years

Yahoo

49%

Google Talk

33%

Rediffbol

9%

25-35 years

Yahoo

57%

Google Talk

25%

Rediffbol

8%

36-45 years

Yahoo

61%

Google Talk

17%

Rediffbol

9%

Above 45 years

Yahoo

61%

Google Talk

18%

Rediffbol

11%

SEC A

Yahoo

56%

Google Talk

28%

Rediffbol

6%

SEC B

Yahoo

54%

Google Talk

29%

Rediffbol

9%

SEC C

Yahoo

54%

Google Talk

23%

Rediffbol

12%

SEC D

Yahoo

53%

Google Talk

28%

Rediffbol

10%

SEC E

Gender

Age Group

Socio Economic Classification

Google Talk

44%

Yahoo

41%

MSN

11%

Rural 1

Yahoo

68%

Google Talk

23%

Rediffbol

4%

Rural 2

Yahoo

53%

Google Talk

29%

Rediffbol

9%

Rural 3

Yahoo

42%

Google Talk

31%

Rediffbol

16%

Rural 4&5

Yahoo

40%

Google Talk

32%

Rediffbol

16%

North

Yahoo

55%

Google Talk

28%

Rediffbol

9%

East

Yahoo

43%

Google Talk

36%

Rediffbol

15%

South

Yahoo

55%

Google Talk

29%

Rediffbol

6%

West

Yahoo

53%

Google Talk

26%

Rediffbol

10%

Home

Yahoo

55%

Google Talk

29%

Rediffbol

8%

Place of work (office / school / college)

Yahoo

51%

Google Talk

31%

Rediffbol

7%

Cyber cafe

Yahoo

55%

Google Talk

30%

Rediffbol

8%

In transit (while traveling)

Yahoo

60%

Google Talk

25%

MSN

6%

Region

Place of Access

266

Table 108: Preferred website for music Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Gender Male

Raaga

18%

Yahoo

8%

Google

7%

Google

20%

Raaga

13%

Music

7%

13-18 years

Raaga

11%

Google

9%

Music

8%

19-24 years

Raaga

16%

Google

12%

Mp3

7%

25-35 years

Raaga

21%

Yahoo

7%

Music

6%

36-45 years

Raaga

11%

Yahoo

10%

Music

9%

Above 45 years

Yahoo

18%

Raaga

10%

Music

7%

SEC A

Raaga

19%

Mp3

8%

Yahoo

7%

SEC B

Raaga

18%

Google

7%

Yahoo

7%

SEC C

Raaga

17%

Mp3

9%

Music

8%

SEC D

Raaga

18%

Music

13%

Google

9%

SEC E

Google

29%

Raaga

9%

Yahoo

8%

Raaga

17%

Yahoo

14%

Google

10%

Rural 2

Yahoo

14%

Raaga

13%

Google

10%

Rural 3

Google

16%

Raaga

14%

Music

10%

Rural 4&5

Google

17%

Music

13%

Raaga

11%

Raaga

10%

Mp3

8%

Google

8%

Female Age Group

Socio Economic Classification

Rural 1

Region North East

Google

20%

Raaga

10%

Yahoo

6%

South

Raaga

28%

Yahoo

8%

Google

7%

West

Raaga

12%

Music

8%

Yahoo

7%

Home

Raaga

18%

Mp3

7%

Yahoo

6%

Place of work (office / school / college)

Raaga

17%

Google

11%

Yahoo

6%

Cyber cafe

Raaga

19%

Google

11%

Yahoo

7%

In transit (while traveling)

Raaga

20%

Yahoo

5%

Google

4%

Place of Access

267

Table 109: Preferred website for sports Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Cricinfo

21%

Espnstarsports

Yahoo

33%

Rediff

15%

Yahoo

14%

14%

Espnstarsports

10%

13-18 years

Yahoo

16%

19-24 years

Cricinfo

20%

Espnstarsports

15%

Google

14%

Yahoo

20%

Rediff

13%

25-35 years

Cricinfo

36-45 years

Cricinfo

21%

Espnstarsports

16%

Rediff

16%

17%

Yahoo

17%

Espnstarsports

15%

Rediff

18%

Yahoo

15%

Espnstarsports

12%

SEC A

Cricinfo

22%

Espnstarsports

16%

Rediff

15%

SEC B

Cricinfo

22%

Espnstarsports

15%

Rediff

13%

SEC C

Cricinfo

17%

Rediff

16%

Yahoo

16%

SEC D

Cricinfo

20%

Yahoo

15%

Espnstarsports

14%

Gender Male Female Age Group

Above 45 years Socio Economic Classification

SEC E

Yahoo

52%

Rediff

20%

Cricinfo

12%

Rural 1

Cricinfo

21%

Espnstarsports

20%

Yahoo

15%

Rural 2

Cricinfo

17%

Yahoo

17%

Espnstarsports

13%

Rural 3

Cricinfo

19%

Yahoo

14%

Google

13%

Yahoo

17%

Cricinfo

12%

Google

12%

Cricinfo

20%

Espnstarsports

14%

Rediff

14%

Rural 4&5 Region North East

Yahoo

28%

Espnstarsports

16%

Rediff

15%

South

Cricinfo

22%

Yahoo

16%

Espnstarsports

14%

West

Cricinfo

20%

Rediff

18%

Espnstarsports

14%

Home

Cricinfo

23%

Espnstarsports

15%

Yahoo

15%

Place of work (office / school / college)

Cricinfo

21%

Yahoo

16%

Rediff

15%

Yahoo

20%

Cricinfo

19%

Rediff

15%

Cricinfo

29%

Espnstarsports

15%

Rediff

14%

Place of Access

Cyber cafe In transit (while traveling)

268

Table 110: Preferred website for cinema Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Male

Yahoo

11%

Female

Yahoo

28%

Google

9%

Bollywood

7%

Google

12%

Youtube

5%

Gender

Age Group 13-18 years

Yahoo

9%

Google

7%

Youtube

6%

19-24 years

Yahoo

16%

Google

11%

Bollywood

7%

25-35 years

Yahoo

10%

Google

8%

Rediff

7%

36-45 years

Yahoo

15%

Bollywood

8%

Google

7%

Above 45 years

Yahoo

21%

Rediff

10%

Google

6%

SEC A

Yahoo

10%

Google

8%

Bollywood

7%

SEC B

Yahoo

10%

Google

9%

Bollywood

9%

SEC C

Yahoo

14%

Google

8%

Youtube

6%

SEC D

Google

12%

Bollywood

8%

Yahoo

7%

SEC E

Yahoo

42%

Rediff

3%

Google

3%

Rural 1

Yahoo

15%

Google

12%

Bollywood

10%

Rural 2

Yahoo

17%

Google

12%

Youtube

9%

Rural 3

Google

18%

Yahoo

13%

Rediff

5%

Rural 4&5

Google

15%

Yahoo

11%

Youtube

11%

Yahoo

14%

Google

10%

Bollywood

8%

Socio Economic Classification

Region North East

Yahoo

25%

Bollywood

8%

Youtube

6%

South

Google

10%

Yahoo

9%

Youtube

6%

West

Yahoo

13%

Google

9%

Bollywood

7%

Home

Yahoo

10%

Google

8%

Bollywood

6%

Place of work (office / school / college)

Yahoo

14%

Google

10%

Rediff

6%

Cyber cafe

Yahoo

16%

Google

8%

Bollywood

7%

Bollywood

7%

Google

6%

Rediff

6%

Place of Access

In transit (while traveling)

269

Table 111: Preferred website for astrology Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Male

Yahoo

23%

Astrology

17%

Google

13%

Female

Yahoo

34%

Astrology

17%

Google

11%

13-18 years

Google

23%

Yahoo

21%

Astrology

20%

19-24 years

Yahoo

31%

Astrology

17%

Google

16%

25-35 years

Yahoo

21%

Astrology

19%

Rediff

11%

36-45 years

Yahoo

19%

Indiatimes astrospeak

13%

Astrology

13%

Above 45 years

Yahoo

24%

Indiatimes astrospeak

11%

Rediff

11%

SEC A

Yahoo

21%

Astrology

14%

Google

11%

SEC B

Yahoo

25%

Astrology

16%

Google

9%

SEC C

Yahoo

27%

Google

20%

Astrology

14%

SEC D

Yahoo

24%

Astrology

21%

Google

13%

SEC E

Yahoo

41%

Astrology

26%

Rediff

10%

Rural 1

Yahoo

23%

Google

19%

Astrology

14%

Rural 2

Yahoo

25%

Astrology

22%

Google

17%

Rural 3

Google

20%

Yahoo

17%

Astrology

17%

Rural 4&5

Google

28%

Astrology

22%

Yahoo

20%

North

Yahoo

22%

Astrology

17%

Google

14%

East

Yahoo

34%

Astrology

14%

Rediff

11%

South

Yahoo

23%

Astrology

21%

Google

14%

West

Yahoo

25%

Astrology

15%

Google

14%

Home

Yahoo

22%

Astrology

18%

Google

13%

Place of work (office / school / college)

Yahoo

24%

Astrology

17%

Google

13%

Cyber cafe

Yahoo

26%

Astrology

18%

Google

12%

In transit (while traveling)

Yahoo

16%

Indiatimes astrospeak

15%

Astrology

14%

Gender

Age Group

Socio Economic Classification

Region

Place of Access

270

Table 112: Preferred website for online learning/education Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Male

Google

30%

Yahoo

Female

Google

38%

Yahoo

13%

Wikipedia

7%

23%

Education

7%

13-18 years

Google

35%

19-24 years

Google

33%

Education

10%

Wikipedia

10%

Yahoo

15%

Wikipedia

8%

25-35 years

Google

36-45 years

Google

29%

Yahoo

16%

Education

7%

29%

Yahoo

18%

Education

8%

Above 45 years

Google

35%

Yahoo

18%

Rediff

9%

SEC A

Google

34%

Wikipedia

9%

Yahoo

9%

SEC B

Google

33%

Yahoo

10%

Wikipedia

8%

SEC C

Google

36%

Yahoo

9%

Wikipedia

8%

SEC D

Google

25%

Yahoo

18%

Education

6%

Gender

Age Group

Socio Economic Classification

SEC E

Yahoo

60%

Google

12%

Education

7%

Rural 1

Google

56%

Yahoo

13%

Rediff

5%

Rural 2

Google

35%

Yahoo

17%

Education

8%

Rural 3

Google

39%

Yahoo

12%

Rediff

5%

Rural 4&5

Google

38%

Yahoo

10%

Education

10%

Google

33%

Yahoo

10%

Wikipedia

7%

Region North East

Yahoo

33%

Google

23%

Wikipedia

7%

South

Google

35%

Yahoo

12%

Wikipedia

7%

West

Google

33%

Yahoo

10%

Education

7%

Home

Google

30%

Yahoo

11%

Wikipedia

9%

Place of work (office / school / college)

Google

32%

Yahoo

17%

Education

7%

Cyber cafe

Google

31%

Yahoo

19%

Wikipedia

6%

In transit (while traveling)

Google

32%

Wikipedia

10%

Education

7%

Place of Access

271

Table 113: Preferred website for share pictures Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Male

Orkut

37%

Yahoo

18%

Picasa

7%

Female

Orkut

44%

Yahoo

20%

Picasa

5%

13-18 years

Orkut

49%

Yahoo

17%

Ibibo

5%

19-24 years

Orkut

41%

Yahoo

15%

Ibibo

7%

25-35 years

Orkut

35%

Yahoo

21%

Picasa

9%

36-45 years

Orkut

35%

Yahoo

23%

Picasa

8%

Above 45 years

Yahoo

29%

Orkut

22%

Picasa

10%

SEC A

Orkut

35%

Yahoo

17%

Picasa

10%

SEC B

Orkut

38%

Yahoo

15%

Picasa

9%

SEC C

Orkut

39%

Yahoo

20%

Ibibo

6%

SEC D

Orkut

31%

Yahoo

18%

Ibibo

9%

SEC E

Orkut

53%

Yahoo

24%

Picasa

6%

Rural 1

Orkut

42%

Yahoo

24%

Picasa

6%

Rural 2

Orkut

43%

Yahoo

17%

Picasa

7%

Rural 3

Orkut

41%

Yahoo

22%

Picasa

4%

Rural 4&5

Orkut

43%

Yahoo

23%

Ibibo

7%

North

Orkut

43%

Yahoo

15%

Ibibo

7%

East

Orkut

44%

Yahoo

17%

Ibibo

6%

South

Orkut

38%

Yahoo

19%

Picasa

8%

West

Orkut

33%

Yahoo

20%

Picasa

8%

Home

Orkut

34%

Yahoo

18%

Picasa

10%

Place of work (office / school / college)

Orkut

40%

Yahoo

17%

Picasa

8%

Cyber cafe

Orkut

42%

Yahoo

20%

Picasa

6%

In transit (while traveling)

Orkut

32%

Yahoo

14%

Picasa

13%

Gender

Age Group

Socio Economic Classification

Region

Place of Access

272

Table 114: Preferred website for professional networking Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Male

Orkut

43%

Yahoo

16%

Rediff

7%

Female

Yahoo

34%

Orkut

34%

Rediff

5%

13-18 years

Orkut

39%

Rediff

17%

Yahoo

17%

19-24 years

Orkut

44%

Yahoo

22%

Rediff

5%

25-35 years

Orkut

42%

Yahoo

17%

Linkedin

9%

36-45 years

Orkut

36%

Yahoo

15%

Linkedin

13%

Above 45 years

Orkut

25%

Yahoo

20%

Rediff

11%

SEC A

Orkut

45%

Yahoo

14%

Linkedin

10%

SEC B

Orkut

42%

Yahoo

13%

Linkedin

8%

SEC C

Orkut

44%

Yahoo

18%

Rediff

6%

SEC D

Orkut

51%

Yahoo

15%

Rediff

9%

SEC E

Yahoo

53%

Orkut

24%

Rediff

9%

Rural 1

Orkut

34%

Yahoo

28%

Rediff

7%

Rural 2

Orkut

44%

Yahoo

24%

Rediff

6%

Rural 3

Orkut

43%

Yahoo

14%

Rediff

8%

Rural 4&5

Orkut

42%

Yahoo

22%

Rediff

4%

North

Orkut

41%

Yahoo

15%

Linkedin

8%

East

Yahoo

42%

Orkut

28%

Rediff

7%

South

Orkut

46%

Yahoo

16%

Linkedin

5%

West

Orkut

44%

Yahoo

14%

Rediff

8%

Home

Orkut

45%

Yahoo

15%

Linkedin

9%

Place of work (office / school / college)

Orkut

42%

Yahoo

19%

Linkedin

7%

Cyber cafe

Orkut

42%

Yahoo

22%

Rediff

7%

In transit (while traveling)

Orkut

44%

Linkedin

23%

Yahoo

4%

Gender

Age Group

Socio Economic Classification

Region

Place of Access

273

Table 115: Preferred website to buy/rent movie CD/DVD Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Male

Rediff

12%

Ebay

9%

Movies

7%

Female

Rediff

10%

Ebay

9%

Movies

9%

13-18 years

Movies

17%

Rediff

15%

Ebay

10%

19-24 years

Ebay

9%

Rediff

8%

Movies

7%

25-35 years

Rediff

15%

Ebay

8%

Movies

7%

36-45 years

Rediff

18%

Indiatimes

7%

Ebay

7%

Above 45 years

Rediff

19%

Ebay

10%

Movies

9%

SEC A

Rediff

10%

Ebay

9%

Movies

7%

SEC B

Rediff

12%

Ebay

10%

Movies

6%

SEC C

Rediff

9%

Ebay

9%

Indiatimes

7%

SEC D

Rediff

15%

Movies

14%

Ebay

6%

SEC E

Rediff

26%

Ebay

5%

Movies

2%

Rural 1

Movies

9%

Rediff

9%

Ebay

4%

Rural 2

Ebay

7%

Rediff

7%

Movies

6%

Rural 3

Ebay

10%

Rediff

9%

Movies

9%

Rediff

11%

Ebay

7%

Movies

4%

North

Rediff

12%

Ebay

8%

Movies

6%

East

Rediff

13%

Movies

8%

Indiatimes

8%

South

Rediff

10%

Ebay

10%

Movies

9%

West

Rediff

13%

Ebay

9%

Movies

6%

Ebay

11%

Rediff

9%

Movies

8%

Place of work (office / school / college)

Rediff

13%

Ebay

10%

Movies

7%

Cyber cafe

Rediff

14%

Ebay

9%

Movies

5%

Ebay

19%

Seventymm

10%

Rediff

9%

Gender

Age Group

Socio Economic Classification

Rural 4&5 Region

Place of Access Home

In transit (while traveling)

274

Table 116: Preferred website for video sharing Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Male

Youtube

Female

Youtube

44%

Yahoo

13%

Google Video

12%

38%

Google Video

19%

Yahoo

13%

13-18 years

Youtube

19-24 years

Youtube

43%

Orkut

22%

Yahoo

9%

46%

Google Video

12%

Orkut

12%

25-35 years

Youtube

36-45 years

Youtube

39%

Yahoo

15%

Google Video

13%

38%

Google Video

19%

Yahoo

17%

Above 45 years

Youtube

32%

Yahoo

23%

Google Video

14%

SEC A

Youtube

52%

Yahoo

11%

Orkut

10%

SEC B

Youtube

48%

Google Video

12%

Orkut

11%

SEC C

Youtube

38%

Google Video

13%

Orkut

11%

SEC D

Youtube

35%

Yahoo

18%

Google Video

12%

Gender

Age Group

Socio Economic Classification

SEC E

Yahoo

38%

Youtube

27%

Orkut

15%

Rural 1

Youtube

48%

Google Video

15%

Orkut

11%

Rural 2

Youtube

35%

Google Video

16%

Yahoo

14%

Rural 3

Youtube

36%

Google Video

22%

Yahoo

13%

Google Video

34%

Youtube

25%

Yahoo

11%

North

Youtube

42%

Orkut

15%

Google Video

12%

East

Youtube

43%

Yahoo

18%

Google Video

12%

South

Youtube

45%

Google Video

16%

Yahoo

13%

West

Youtube

41%

Yahoo

12%

Orkut

11%

Home

Youtube

51%

Yahoo

12%

Orkut

10%

Place of work (office / school / college)

Youtube

41%

Google Video

13%

Yahoo

13%

Cyber cafe

Youtube

43%

Yahoo

13%

Google Video

12%

In transit (while traveling)

Youtube

59%

Orkut

12%

Google Video

9%

Rural 4&5 Region

Place of Access

275

Table 117: Preferred website to search/buy non-travel products Activity

Rank1

Row %

Rank2

Row %

Rank3

Row %

Male

Google

34%

Ebay

Female

Google

34%

Ebay

22%

Rediff

18%

19%

Yahoo

16%

13-18 years

Google

35%

Rediff

19-24 years

Google

42%

Ebay

29%

Ebay

18%

17%

Yahoo

16%

25-35 years

Google

33%

Ebay

36-45 years

Ebay

31%

Rediff

23%

Rediff

20%

18%

Google

16%

Above 45 years

Ebay

30%

Rediff

20%

Yahoo

16%

SEC A

Ebay

28%

Google

27%

Rediff

15%

SEC B

Google

SEC C

Google

31%

Ebay

24%

Rediff

16%

39%

Rediff

23%

Ebay

15%

SEC D

Google

43%

Yahoo

17%

Ebay

17%

Gender

Age Group

Socio Economic Classification

SEC E

Rediff

32%

Yahoo

29%

Ebay

23%

Rural 1

Google

47%

Rediff

17%

Ebay

15%

Rural 2

Google

45%

Yahoo

16%

Ebay

13%

Rural 3

Google

44%

Yahoo

19%

Rediff

17%

Rural 4&5

Google

63%

Yahoo

18%

Rediff

9%

North

Google

32%

Ebay

25%

Rediff

14%

East

Google

26%

Ebay

24%

Rediff

18%

South

Google

39%

Ebay

20%

Rediff

15%

West

Google

34%

Rediff

21%

Ebay

19%

Home

Google

31%

Ebay

27%

Rediff

14%

Place of work (office / school / college)

Google

33%

Ebay

22%

Rediff

18%

Cyber cafe

Google

32%

Ebay

21%

Rediff

19%

Ebay

35%

Google

22%

Rediff

14%

Region

Place of Access

In transit (while traveling)

276

Appendix

277

Table 118: City type classification by market size

North

South

East

West

Delhi

Bangalore Chennai Coimbatore Hyderabad

Kolkata

Ahmadabad Mumbai Pune Surat

Urban Uptowns

Faridabad Jaipur Kanpur Lucknow Ludhiana Patna

Kochi Madurai

Asansol

Bhopal Thane Indore Nagpur Vadodara

Emerging Towns

Amritsar Chandigarh Dhanbad Ghaziabad

Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam

Guwahati

Aurangabad Goa Jabalpur Nashik Rajkot

Metros

278

Others

Agra Ajmer Alappuzha Aligarh Allahabad Anantapur Dehradun Gurgaon Jalandhar Jammu Jodhpur Kota Meerut Noida Panipat Ranchi Shimla Srinagar Varanasi Others from North India

Belgaum Chittoor Dakshina Kannada Dharmapuri East Godavari Ernakulam Erode Guntur Hubli-Dharwad Kakinada Kancheepuram Kannur Kollam Kottayam Kozhikode Krishna Kurnool Mangalore Mysore Nellore Palakkad Pondicherry Rajahmundry Rangareddi Salem Secunderabad Thiruvallur Thrissur Tiruchirapalli Tirunelveli Tirupati Trivandrum Udupi Vellore Visakhapatanam Warangal Yelahanka Others from South India

Bhubaneswar Bilaspur Cuttack Hugl Jamshedpur Raipur Others from East India

Goa Gwalior Kolhapur Mira-Bhayandar Pimpri Chinchwad Solapur Others from West India

279

Table 119: City type classification by population size North Others from North India Panipat Gurgaon Noida Ajmer Jammu Dehradun Shimla

South Others from South India Secunderabad Pondicherry Erode Kollam Thrissur Kozhikode Anantapur Mangalore Tirunelveli Vellore Kancheepuram Nellore Chittoor Belgaum Kakinada Palakkad Tirupati Rajahmundry Cuddapah Kurnool Alappuzha Udupi

East Others from East India Bilaspur

West Others from West India Goa Kolhapur

5,00,001 to 10,00,000

Ghaziabad Chandigarh Amritsar Srinagar Jalandhar Allahabad Jodhpur Kota Aligarh

Mysore Vijayavada Tiruchirapalli Kochi Guntur Warangal Salem

Bhubaneswar Cuttack Guwahati Ranchi Raipur Jamshedpur

Rajkot Jabalpur Aurangabad Gwalior Mira-Bhayandar

Above 10,00,000

Delhi Lucknow Jaipur Faridabad Ludhiana Kanpur Agra Patna Meerut Varanasi

Bangalore Chennai Hyderabad

Kolkata

Mumbai Pune Ahmedabad Thane Vadodara Surat Indore Bhopal Nashik Nagpur Pimpri Chinchwad

Up to 1,00,000 1,00,001 to 5,00,000

280

Table 120: Socio Economic Classification (SEC) Grid

Chief Wage Earner's 5 Occupation

Chief Wage Earner's Highest Education Illiterate

School (Up to 4 yrs)

School (5-9 yrs)

Secondary / High School

Not Grad.

Grad./ PG (Gen.)

Grad./ PG (Prof.)

Unskilled worker

E

E

E

D

D

D

D

Skilled worker

E

E

D

C

C

B

B

Petty traders

E

D

D

C

C

B

B

Shop owners

D

D

C

B

B

A

A

Businessmen/ industrialists – with no employee

D

C

B

B

A

A

A

Businessmen/ industrialists – with 1 to 9 employee

C

B

B

B

A

A

A

Businessmen/ industrialists – with 10+ employee

B

B

A

A

A

A

A

Self-employed professionals

D

D

D

B

B

A

A

Clerical/ salesmen

D

D

D

C

B

B

B

Supervisor level

D

D

C

C

B

B

A

Officers/ executives (junior)

C

C

C

B

B

A

A

Officers/ executives (middle/ senior)

B

B

B

B

A

A

A

5

Chief Wage Earner is the head of the household who contributes maximum to the monthly household income. It is assumed in Indian marketing and media space that the life style of a household is largely determined by the combination of head of household’s highest level of education and current occupation.

281

Table 121: Socio Economic Classification (SEC) Grid for Rural Population HOUSE HOLDING Current Occupation

Occupation Level 1: (business / industry / official / executive / supervisor / clerk / self emp / shop own / Farmer 5+ acre land)

Occupation Level 2: (skilled work / petty trader / Farmer 2 - .5+ acre land)

Occupation Level 3: (unskilled work / artisan / craft / cultivation-non owner / agricultural laborer / herd / fish / Farmer 0-2 acre land)

Highest Education

PUCCA HOUSE

SEMI PUCCA HOUSE

KUTCHA HOUSE

Some College/Graduates/PG (Gen.)/PG (Prof.)

R1

R1

R2

SSC / HHC

R1

R2

R3

Literate Standard 5 to 9

R1

R2

R3

Semi Literate up to Standard 4

R2

R3

R4

Illiterate

R2

R3

R4

Some College/Graduates/PG (Gen.) / PG (Prof.)

R1

R2

R3

SSC / HHC

R2

R2

R3

Literate Standard 5 to 9

R2

R3

R4

Semi Literate up to Standard 4

R3

R4

R4

Illiterate

R3

R4

R5

Some College/Graduates/PG (Gen.) / PG (Prof.)

R2

R3

R4

SSC / HHC

R2

R4

R4

Literate Standard 5 to 9

R3

R4

R5

Semi Literate up to Standard 4

R4

R5

R5

Illiterate

R4

R5

R5

282

Index: Charts Chart 1: Current status of internet usage in India ........................ Chart 2: Years of experience in using internet ............................ Chart 3: Trend in growth of ‘regular’ internet users ..................... Chart 4: Age distribution of regular internet users ....................... Chart 5: Place of accessing internet (multiple accesses) ................ Chart 6: Problems faced by regular net users while surfing the net ... Chart 7: Response to online marketing stimuli ............................ Chart 8: Gender breakup ...................................................... Chart 9: Age group distribution .............................................. Chart 10: City class - by population size .................................... Chart 11: City class - by market size ........................................ Chart 12: Region-wise break-ups............................................. Chart 13: Highest educational qualification................................ Chart 14: Occupational break up............................................. Chart 15: Function / field of occupation ................................... Chart 16: Head of the household............................................. Chart 17: Monthly family income ............................................ Chart 18: Most expensive vehicle owned by the household.............. Chart 19: Ownership of credit cards (individually)........................ Chart 21: Years of experience in using internet ........................... Chart 22: Number of household members using internet ................ Chart 23: Place of accessing internet ....................................... Chart 24: Place of accessing internet most regularly..................... Chart 25: Type of internet connection at home ........................... Chart 26: Type of internet connection at office........................... Chart 27: Type of internet connection at cyber café ..................... Chart 28: Type of internet connection in transit .......................... Chart 29: Service provider subscribed to at home ........................ Chart 30: Service provider subscribed to at office ........................ Chart 31: Service provider subscribed to at cyber café .................. Chart 32: Service provider subscribed to in transit ....................... Chart 33: Frequency of accessing internet from home ................... Chart 34: Frequency of accessing internet from office................... Chart 35: Frequency of accessing internet from cyber café............. Chart 36: Frequency of accessing internet in transit ..................... Chart 37: Time of the day accessing internet from home ............... Chart 38: Time of the day accessing internet from office ............... Chart 39: Time of the day accessing internet from cyber café ......... Chart 40: Time of the day accessing internet in transit.................. Chart 41: Duration of PC usage from home................................. Chart 42: Duration of internet usage on weekday from home .......... Chart 43: Duration of internet usage on weekend from home .......... Chart 44: Duration of PC usage from office ................................ Chart 45: Duration of internet usage on weekday from office .......... Chart 46: Duration of internet usage on weekend from office .......... Chart 47: Duration of PC usage from cyber café .......................... Chart 48: Duration of internet usage on weekday from cyber café .... Chart 49: Duration of internet usage on weekend from cyber café .... Chart 50: Duration of PC usage during transit ............................. Chart 51: Duration of internet usage on weekday during transit ....... Chart 52: Duration of internet usage on weekend during transit ....... Chart 53: Time spent by internet users on watching TV ................. Chart 54: Time spent by internet users on reading newspaper ......... Chart 55: Time spent by internet users on listening to radio ........... Chart 56: Online shopping.....................................................

19 20 21 22 25 26 30 37 38 39 40 44 47 48 49 50 51 52 53 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 93

283

Chart 57: Response to online marketing stimulus ......................... 94 Chart 58: Blogging activities .................................................. 95 Chart 59: Frequency of reading blog ........................................ 96 Chart 60: Member of an online community................................. 97 Chart 61: Usage of other language website ................................ 99 Chart 62: Problems faced while surfing the internet .................... 100

284

Index: Change from Previous Year Graphs Chart 1: Gender breakup ...................................................... 37 Chart 2: Age group distribution .............................................. 38 Chart 3: City class - by population size ..................................... 39 Chart 4: City class - by market size.......................................... 40 Chart 5: Region-wise break-ups .............................................. 44 Chart 6: Highest educational qualification ................................. 47 Chart 7: Occupational break up .............................................. 48 Chart 8: Function / field of occupation..................................... 49 Chart 9: Head of the household .............................................. 50 Chart 10: Monthly family income ............................................ 51 Chart 11: Most expensive vehicle owned by the household.............. 52 Chart 12: Ownership of credit cards (individually)........................ 53 Chart 13: Current loan liabilities............................................. 55 Chart 14: Years of experience in using internet ........................... 56 Chart 15: Place of accessing internet ....................................... 58 Chart 16: Type of internet connection at home ........................... 60 Chart 17: Type of internet connection at office........................... 61 Chart 18: Service provider subscribed to at home ........................ 64 Chart 19: Service provider subscribed to at office ........................ 65 Chart 20: Frequency of accessing internet from home ................... 68 Chart 21: Frequency of accessing internet from office................... 69 Chart 22: Time of the day accessing internet from home ............... 72 Chart 23: Time of the day accessing internet from office ............... 73 Chart 24: Duration of PC usage from home................................. 76 Chart 25: Duration of PC usage from office ................................ 79 Chart 26: Time spent by internet users on watching TV ................. 88 Chart 27: Time spent by internet users on reading newspaper ......... 89 Chart 28: Time spent by internet users on listening to radio ........... 90 Chart 29: Online shopping..................................................... 93 Chart 30: Response to online marketing stimulus ......................... 94 Chart 31: Blogging activities .................................................. 95 Chart 32: Member of an online community................................. 97 Chart 33: Usage of other language website ................................ 99 Chart 34: Problems faced while surfing the internet .................... 100

285

Index: Tables Table 1: Detailed sample base distribution of the land survey ........... 6 Table 2: A comparative view of the internet using population estimates .................................................................................... 15 Table 3: Total internet users base in India ................................. 18 Table 4: Growth in internet users in urban India.......................... 20 Table 5: Top 10 cities by contribution to regular internet user population in India ............................................................. 21 Table 6: Ownership of popular household assets among online urban Indians ............................................................................ 24 Table 7: Duration of usage of Internet and Offline mediums from home .................................................................................... 27 Table 8: Top 10 most popular online activities ............................ 27 Table 9: Biggest gainer and loser online activities during the year .... 28 Table 10: Status of local language net users ............................... 29 Table 11: Status of online shoppers and buyers ........................... 30 Table 12: Top 10 most popular online brands.............................. 31 Table 13: Top-most popular websites for specific online activities .... 32 Table 14: Cities ................................................................. 41 Table 15: Preferred language of reading ................................... 45 Table 16: Socio economic classification .................................... 46 Table 17: Population classification .......................................... 46 Table 18: Household asset ownership ....................................... 54 Table 19: Popularity of various internet activities ........................ 91 Table 20: Membership by type of online community ..................... 98 Table 21: Top of mind unaided recall - all websites ..................... 101 Table 22: Most used website - all websites................................ 103 Table 23: Preferred websites - emailing ................................... 104 Table 24: Info search (English) .............................................. 105 Table 25: Info search (local language) ..................................... 106 Table 26: Job search .......................................................... 107 Table 27: Search or buy travel products ................................... 108 Table 28: Buy travel products ............................................... 109 Table 29: Search or buy non-travel products ............................. 110 Table 30: Buy non-travel products.......................................... 111 Table 31: Online news ........................................................ 112 Table 32: Financial news & info (rates, quotes, etc.) ................... 113 Table 33: Search shares and stocks online ................................ 114 Table 34: Online share trading .............................................. 115 Table 35: Real estate info.................................................... 116 Table 36: Matrimonial search................................................ 117 Table 37: Dating/friendship search......................................... 118 Table 38: Social networking/communities ................................ 119 Table 39: Online gaming...................................................... 120 Table 40: Download mobile content........................................ 122 Table 41: Preferred instant messaging applications ..................... 123 Table 42: Download music ................................................... 124 Table 43: Sports content ..................................................... 125 Table 44: Cinema content.................................................... 126 Table 45: Most used websites for checking local language content (other than English).................................................................... 127 Table 46: Most used websites for checking local language content (Hindi) ........................................................................... 130 Table 47: Most used websites for checking local language content (Tamil)........................................................................... 131

286

Table 48: Most used websites for checking local language content (Telugu) ......................................................................... 132 Table 49: Most used websites for checking local language content (Marathi) ........................................................................ 133 Table 50: Most used websites for checking local language content (Malayalam) .................................................................... 134 Table 51: Most used websites for checking local language content (Bengali) ........................................................................ 135 Table 52: Most used websites for checking local language content (Gujarati) ....................................................................... 136 Table 53: Most used websites for checking local language content (Kannada) ....................................................................... 137 Base: 122Table 54: Preferred blog sites ................................... 137 Table 54: Preferred blog sites ............................................... 138 Table 55: Preferred astrology website ..................................... 139 Table 56: Preferred online learning / education website............... 140 Table 57: Preferred website for sharing pictures online ................ 141 Table 58: Preferred website for professional networking............... 142 Table 59: Preferred website to buy/rent CD/DVD ....................... 143 Table 60: Preferred website for sharing video online ................... 144 Table 61: Preferred website for net telephony........................... 145 Table 62: Favorite TV channels ............................................. 146 Table 63: Favorite newspapers .............................................. 149 Table 64: Favorite magazines ............................................... 151 Table 65: Favorite radio channels .......................................... 154 Table 66: TOM recall for brands............................................. 155

287

Index: Segment wise detailed tables Table 1: Gender breakup ..................................................... 159 Table 2: Age group distribution ............................................. 160 Table 3: City class - by population size .................................... 161 Table 4: City class - by market size ........................................ 162 Table 5: Top 10 cities ......................................................... 163 Table 6: Top 10 cities ......................................................... 164 Table 7: Region-wise break-ups ............................................. 165 Table 8: Preferred language of reading .................................... 166 Table 9: Preferred language of reading .................................... 167 Table 10: Preferred language of reading .................................. 168 Table 11: Preferred language of reading .................................. 169 Table 12: Preferred language of reading .................................. 170 Table 13: Socio economic classification ................................... 171 Table 14: Highest educational qualification............................... 172 Table 15: Occupation ......................................................... 173 Table 16: Occupation ......................................................... 174 Table 17: Occupation ......................................................... 175 Table 18: Occupation ......................................................... 176 Table 19: Function / field of occupation .................................. 177 Table 20: Function / field of occupation .................................. 178 Table 21: Head of the household ........................................... 179 Table 22: Monthly family income ........................................... 180 Table 23: Most expensive vehicle owned by the household ............ 181 Table 24: Ownership of credit cards (individually)....................... 182 Table 25: Household asset ownership ...................................... 183 Table 26: Household asset ownership ...................................... 184 Table 27: Household asset ownership ...................................... 185 Table 28: Household asset ownership ...................................... 186 Table 29: Household asset ownership ...................................... 187 Table 30: Current loan liabilities............................................ 188 Table 31: Current loan liabilities............................................ 189 Table 32: Years of experience in using internet.......................... 190 Table 33: No. of household members using internet .................... 191 Table 34: Place of accessing internet ...................................... 192 Table 35: Place of accessing most regularly internet.................... 193 Table 36: Type of internet connection at home .......................... 194 Table 37: Type of internet connection at office ......................... 195 Table 38: Type of internet connection at cybercafe .................... 196 Table 39: Type of internet connection in transit......................... 197 Table 40: Service provider subscribed to at home ....................... 198 Table 41: Service provider subscribed to at home ....................... 199 Table 42: Service provider subscribed to at office....................... 200 Table 43: Service provider subscribed to at office....................... 201 Table 44: Service provider subscribed to at cybercafe .................. 202 Table 45: Service provider subscribed to at cybercafe .................. 203 Table 46: Service provider subscribed to in transit ...................... 204 Table 47: Service provider subscribed to in transit ...................... 205 Table 48: Frequency of accessing internet from home .................. 206 Table 49: Frequency of accessing internet from office ................. 207 Table 50: Frequency of accessing internet from cybercafe ............ 208 Table 51: Frequency of accessing internet during transit............... 209 Table 52: Time of the day accessing internet from home .............. 210

288

Table 53: Time of the day accessing internet from office .............. 211 Table 54: Time of the day accessing internet from cyber café ........ 212 Table 55: Time of the day accessing internet during transit ........... 213 Table 56: Duration of PC usage from home ............................... 214 Table 57: Duration of PC usage from home ............................... 215 Table 58: Duration of PC usage from office ............................... 216 Table 59: Duration of PC usage from office ............................... 217 Table 60: Duration of PC usage from cybercafe .......................... 218 Table 61: Duration of PC usage from cybercafe .......................... 219 Table 62: Duration of PC usage during transit ............................ 220 Table 63: Duration of PC usage during transit ............................ 221 Table 64: Time spent by internet users on watching TV ................ 222 Table 65: Time spent by internet users on reading newspaper ........ 223 Table 66: Time spent by internet users on listening to radio .......... 224 Table 67: Popularity of various internet activities ....................... 225 Table 68: Popularity of various internet activities ....................... 226 Table 69: Popularity of various internet activities ....................... 227 Table 70: Popularity of various internet activities ....................... 228 Table 71: Popularity of various internet activities ....................... 229 Table 72: Popularity of various internet activities ....................... 230 Table 73: Popularity of various internet activities ....................... 231 Table 74: Popularity of various internet activities ....................... 232 Table 75: Online shopping.................................................... 233 Table 76: Response to online marketing stimulus ........................ 234 Table 77: Response to online marketing stimulus ........................ 235 Table 78: Blogging activities ................................................. 236 Table 79: Frequently read blog website ................................... 237 Table 80: Member of an online community ............................... 238 Table 81: Membership by type of online community .................... 239 Table 82: Membership by type of online community .................... 240 Table 83: Membership by type of online community .................... 241 Table 84: Membership by type of online community .................... 242 Table 85: Usage of other language websites .............................. 243 Table 86: Problems faced while surfing the internet .................... 244 Table 87: Preferred website for emailing ................................. 246 Table 88: Top of mind unaided recall - all websites ..................... 247 Table 89: Most used website - all websites................................ 248 Table 90: Preferred info search engine - English ......................... 249 Table 91: Preferred info search engine - local language ................ 250 Table 92: Preferred website for job search ............................... 251 Table 93: Preferred website for search/buy travel products........... 252 Table 94: Preferred website for net telephony........................... 253 Table 95: Preferred website for real estate............................... 254 Table 96: Preferred website for financial news/info .................... 255 Table 97: Preferred website for checking news .......................... 256 Table 98: Preferred website for buying travel products ................ 257 Table 99: Preferred website for buying non-travel products online... 258 Table 100: Preferred website for trading shares/stocks online ........ 259 Table 101: Preferred website to search/trade shares/stocks online.. 260 Table 102: Preferred website for matrimony ............................. 261 Table 103: Preferred website for friendship/dating ..................... 262 Table 104: Preferred website for social networking/communities .... 263 Table 105: Preferred website for games................................... 264 Table 106: Preferred website for mobile content........................ 265 Table 107: Preferred website for instant messaging..................... 266 Table 108: Preferred website for music ................................... 267 Table 109: Preferred website for sports ................................... 268 Table 110: Preferred website for cinema.................................. 269 Table 111: Preferred website for astrology ............................... 270 Table 112: Preferred website for online learning/education........... 271

289

Table 113: Preferred website for share pictures ......................... 272 Table 114: Preferred website for professional networking ............. 273 Table 115: Preferred website to buy/rent movie CD/DVD.............. 274 Table 116: Preferred website for video sharing .......................... 275 Table 117: Preferred website to search/buy non-travel products..... 276 Table 118: City type classification by market size ....................... 278 Table 119: City type classification by population size................... 280 Table 120: Socio Economic Classification (SEC) Grid .................... 281 Table 121: Socio Economic Classification (SEC) Grid for Rural Population ................................................................................... 282

290

291

292