Juxtconsult India Online 2007 Emailing Report

India Online 2007

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India Online 2007

Online Emailing Report

India Online 2007

© copyright JuxtConsult

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India Online 2007

Table of content India Online 2007 ......................................................... 1 India Online 2007 Reports ............................................... 3 Methodology ............................................................... 5 Executive Summary .....................................................10 Key Findings ..............................................................12 Detailed Findings: Reading the Graphs & Tables ..........................................23 Popularity of the Activity ..............................................25 Demographic Profile ....................................................28 Socio-Economic Profile .................................................35 Economic Profile.........................................................40 Net Usage Status.........................................................46 Net Usage Dynamics.....................................................52 Preferred Net Activities ................................................63 Most Used Websites .....................................................79 Most Used Offline Media Brands..................................... 103 Offline Brands Recalled .............................................. 107 Segment Wise Detailed Tables ...................................... 108 Appendix ................................................................ 168

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India Online 2007

India Online 2007 The India Online 2007 study is not just an annual update over the previous year's India Online 2006 study but rather a continuation of JuxtConsult’s efforts to keep improving the quality of the study every year. The improvements made in the study this year not only involve further strengthening of the research methodology but also enhancing the coverage of the information, especially in the emerging areas of internet usage in the country like blogging, social networking and language website usage. Accordingly the India Online 2007 set of reports will not only provide you the most recent estimates on the Internet user-ship, its growth and penetration in India but will also give you an 'insightful' understanding of the current net usage behavior and preferences of various kinds of online Indians. Like in the year 2006, JuxtConsult conducted two large-scale 'primary' surveys, one offline and one online to complete the study this year as well. However, the sample size for the 'land' survey (which is used to estimate the size of internet using population in urban India) was almost doubled this year to further improve the coverage among the various population strata in urban India. The land survey, conducted during April 2007, covered 10,000 households across 31 cities of various sizes across all the four regions of the country. The 'online' survey was conducted among 3 of the most popular and generic portals in Indian with the focus on capturing the in-depth net usage behaviors and preferences of online Indians. This survey was conducted by JuxtConsult between April-May 2007 and over 14,200 indepth and usable responses were collected and analyzed for final reporting. There is one key difference in the study this year compared to the last year. To make our findings more representative of the entire urban online population and not just the Internet users who are more likely to respond to online surveys, this year we have ‘linked’ the findings of our online survey with the findings of our land survey. This was done by deriving appropriate individual level ‘weights’ for Internet users from the land survey and then applying them to the data of the online survey. The key information included in the various reports cover the demographic and socio-economic profiles of the net users, their ownership of household assets, the source and place of their access to internet, net usage dynamics, preferred online activities, website preferences for over 20 key online activities, online buying behavior and spends, response to online marketing stimuli, offline media preferences, and much more.

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In sum, what you get in India Online 2007 you are unlikely to get elsewhere: X X X X X

Highly credible latest estimate of internet using population in urban India Key insights on various aspects of internet usage in India An understanding of online Indians as 'consumers' and not just as faceless net users How to reach these online consumers on the net, as well as through the offline mediums Preferred 'user shares' of key online brands in 21 different online activity categories

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India Online 2007 Reports Main Report X

Overall Status and Usage of Internet in India

User Segment Supplementary Reports X X X X X X X X X X X X X X X X X X

Women on the net Youth on the net (teenagers and young adults) Net users by their socio-economic (SEC) profile Students on the net Corporate employees on the net IT professionals on the net Heavy Online Spenders on the net Bloggers on the net Car owners on the net Two-wheeler owners on the net Mobile phone owners on the net Credit card owners on the net Net users by place of access (homes, place of work, cyber cafes) Net users by type of connection (broadband, dial-up) Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5 lakhs, Below 1 lakh) Net users by town market size (metros, urban uptowns, emerging towns, others) Net users as financial investors Vernacular language net users

Category Supplementary Reports: (comparative profiling of top 5 websites) X X X X X X X X X X X X X X

Online shopping Emailing Job search Matrimony Info search - English Info Search - Local language Online travel Social networking/communities Friendship / dating Online news Financial info/news Online share trading Cinema content Sports content

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X X X X X X

Online music Online games Online real estate Mobile content download Astrology Online learning/education

Note - All supplement reports are subject to sufficiency of sample responses. Demographic segment wise details by gender, age, SEC classification, region and place of net access are included in each of the reports as appendix tables.

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Methodology In order to derive highly robust and authentic estimates of the current user-ship of Internet in India, and draw out a truly representative internet usage behavior patterns, we at JuxtConsult keep improving and refining our research methodology for the India Online study every year. In 2007, we have again brought in two significant improvements: X

We have increased our land survey sample base to 10,000 (from 5,500 last year) and the coverage of the number of cities to 31 (from 21 last year). The distribution of these 31 cities continues to be well spread across the 4 regions of the country. But more importantly, in terms of coverage of towns by their population size, we dug deeper this year and covered all town classes that have population of 20,000 individuals and above.

X

Further, to better capture the internet usage across all types of socio-economic classes (SEC) in urban Indian, we allocated equal sample quota among the 5 broad socio-economic classes A, B, C, D and E across various zones within a town, and then across the town classes and regions. To correct for and put back the real representation of the socio-economic classes (and not equal representation) during the data processing stage, we incorporated the appropriate SEC 'weights' derived from the actual urban population statistics from authentic govt. Sources (National Sample Survey Organization and Census of India).

These two refinements in the sampling methodology ensured that this year we get an even better representation of various types of internet users in urban India. Like last year, this year again we conducted both a land survey and an online survey separately, with the focus of the land survey being on estimating the size of the internet using population in urban India, and that of the online survey on capturing the net usage behavior and preference patterns. The two surveys had some common questions on demographic profiles and net usage behavior to help us link up the two sets of data at the processing stage.

The Land Survey The objective of the land survey was two fold. First, to help us estimate the internet user-ship in urban India, as with a land survey we could cover both the user and non-user population of the internet in a representative way. The other objective was to derive relevant demographic 'multipliers' from this survey which could then be applied to the internet usage data collected in the online survey. The use of these 'individual' level multipliers helped us make the online survey findings 'representative' of the entire urban online population and not just of those who are more likely to fill up an online surveys (because of factors like convenience of access, regularity of usage,

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attractiveness of the incentive prize offered for filling the survey, etc.). The land survey undertaken this year was again a household level survey across 10,000 households in 31 cities spread across all regions of India. The survey was conducted and completed between mid-April to early-May 2007. Care was taken that all relevant classes of towns with population size of over 20,000 individuals were covered and surveyed across each of the 4 regions of the country. Within a city, 5 geographical locations were chosen, one each in the north, south, east, west and central parts of the city. From each location within a city an equal number of households from the five socio-economic classes A, B, C, D, and E were surveyed. The cities where the land surveys were conducted and the size of the sample data collected from each of these cities are as follows: Table 1: Detailed sample base distribution of the land survey Region

North

West

East

South

Total (31)

City/ Town

City Class

Sample Size

Delhi

10 lakh +

401

Kanpur (UP)

10 lakh +

297

Ludhiana (Pun)

10 lakh +

302

Patna (Bih)

10 lakh +

303

Allahabad (UP)

5 lakh – 10 lakh

298

Ajmer (UP)

1 lakh – 5 lakh

314

Bhadohi (UP)

50 K – 1 lakh

299

Muradnagar (UP)

50 K – 1 lakh

300

Sohna (Har)

20 K – 50 K

307

Mumbai (Mah)

10 lakh +

399

Ahmedabad (Guj)

10 lakh +

404

Pune (Mah)

10 lakh +

300

Rajkot (Guj)

5 lakh - 10 lakh

301

Dewas (MP)

1 lakh - 5 lakh

303

Hinganghat (Mah)

50 K - 1 lakh

307

Mhowgaon (MP)

20 K - 50 K

296

Katol (Mah)

20 K - 50 K

276

Kolkata (WB)

10 lakh +

398

Guwahati (Ass)

5 lakh – 10 lakh

299

Bhubneshwar (Ori)

5 lakh – 10 lakh

303

Raniganj (WB)

1 lakh – 5 lakh

300

Bhatapara (Chat)

50 K – 1 lakh

252

Champa (Chat)

20 K – 50 K

292

Chennai (TN)

10 lakh +

407

Bangalore (Kar)

10 lakh +

406

Hyderabad (AP)

10 lakh +

410

Mysore (Kar)

5 lakh – 10 lakh

329

Kozhikode (Ker)

1 lakh – 5 lakh

300

Nellore (AP)

1 lakh – 5 lakh

300

Cheruvannur (Ker)

50 K – 1 lakh

294

Edapaddi (TN)

20 K – 50 K

305

-

-

10,002

City Class

10 lakh +

5 lakh - 10 lakh

1 lakh – 5 lakh

50 K – 1 lakh

20 K - 50 K

Total (31)

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To check for both the 'regular' as well as 'occasional' usage of the Internet, at each of the 1,000 households contacted it was queried: X

If any member of the household use the Internet 'at all' from anywhere (home or any location outside)? And

X

If any member of the household use the Internet ‘at least once a month’ from anywhere (home or any location outside)?

Some further questions related to the specifics of demographic profile of the head of the household, their knowledge of English, computer usage, and asset ownership of the household were also asked from the respondent. The usage of computer and Internet was separately checked for each member of the household from the respondent. The above information about the head of the household, especially their education and occupation profile (thereby identifying their socioeconomic or SEC classification) together with the town size class and region were used to link up to the similar authentic Government of India data to estimate the Internet user-ship as well as to generate the appropriate 'multipliers' that were to be applied to the data collected from the online survey.

The Online Survey The online survey was used to collect the in-depth information on internet usage patterns and other media usage patterns among the various types of net users. This was done through a 'large-scale' online survey conducted between end-April to mid-May 2007 among the users of three of the biggest and most generic portals in India, namely Yahoo, Rediff and Google. On one end, the email properties of Yahoo, Rediff and Google (Gmail) were used through online survey campaigns to target the widest possible base on internet users in a random manner and collect responses (as these three email portals together cover almost all email users with a personal email id in the country). At the same time, to cover for whatever may have got missed out in these survey campaigns on email portals, a parallel 'contextual search' based survey ad campaign was run using Google AdSense. All the survey campaigns were paid for and officially run by these portals among their users. The overall online survey campaign used a combination of banner ads, e-mailers and contextual search ads through these portals. The online survey was conducted using an e-questionnaire segmented into three sections. The questionnaire was pre-tested and timed to take approximately 15-20 minutes for a respondent to complete depending on the speed of comprehension and answering of the questions. The questionnaire was structured and designed to reduce the level of 'respondent fatigue' to an extent that was practically possible.

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In this year's study, the information area coverage (in the online questionnaire) was also enhanced and fine tuned somewhat to keep abreast with the changing and evolving Indian online space: X

The net usage behavior and preferences of new phenomena like blogging, social networking and language content checking were included.

X

In terms of capturing website preferences, 6 more online activity categories were included this year to take their coverage to 21. The new categories added were instant messaging, real estate, online info search engine in local languages, astrology, online share trading and online learning/education.

X

The question about 'blogging' was fine tuned to segregate usage behavior between only reading blogs, posting comments on blogs and having a blog site of one's own.

In the online questionnaire, a response format of 'clicking' a single or multiple options among the various given options was used for most questions. For each of these questions it was also possible for a respondent to answer 'none' or 'any other'. However, wherever the respondents were asked to give preferences for websites or brand names, only a text box was provided for them to type the name on their own (or type 'none' if not applicable). This was done to ensure that all such recall and actual usage preference responses were solicited 'unprompted'. Further, to enlist complete and sincere responses, an incentive of a significant cash prize was also announced for one selected respondent to be given at the end of the survey. Over 26,000 unduplicated and clean responses were collected from the online survey campaign in about 31/2 weeks time. Of these, all 26,000 responses were complete on user profiles and their net usage behavior information. Around 14,200 responses were complete in all aspects, including various online activities undertaken and website preferences. Thus, the responses from the three sections of the online survey have different valid sample bases and have been reported accordingly. All the usable responses after data cleaning were then collated, crosschecked and processed for tabulation and analysis. While doing the tabulation, any errors and spelling mistakes in typing of the brand names, etc. By the respondents were carefully checked and corrected. Finally, the appropriate weights (multipliers) as derived from the land survey were incorporated into the usable online survey responses to make them more 'representative' of the entire urban online population. Further, for questions that asked for preferred websites names, to remove the possible 'source' bias towards any specific generic portal among the three generic portals used, an 'equalization' correction factor was also incorporated.

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The net result was the compilation of the latest, highly authentic and representative database on the Internet habits and website preferences of online Indians. This database was then used for making 'insightful' analysis and conclusions as contained in the various reports of the India Online 2007 study. Last but not least, in this year's reports we have brought in the presentation of the 'changes' in the usage behavior and preferences visà-vis the last year. Wherever relevant, these changes have been presented graphically along with all the current year's data charts, graphs and tables. Note - Because of a deeper and more robust coverage of internet usage among the smaller towns (down to 20,000 population town classes), and among all the socio-economic classes in this year's land survey, there is likely to be an element of 'correction' seen in this year's data (as compared to the previous year's). These corrections are likely to be more visible in some of the demographic, socio-economic and economic profile of online Indians. The correction factor may also apply, though assumedly not to the same degree, to the current year's data on net usage behavior and website preferences.

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Executive Summary Emailing is the most popular online activity of all. With 95% of all regular online urban Indians undertaking emailing, the activity continues to be the most popular online activity in Indian online space. In number terms, it translates into an emailing user base of 23.9 million urban Indians. Compared to 2006, the penetration level of the activity has gone up by only 1%, but in real numbers this 1% increase translates into an addition of 3.3 million new users to the emailing user base (a 16% year on year growth). The bulk three-fourths (77%) of the email user base in India undertakes emailing for both professional as well as personal purposes. On an average, an email user has 3 email accounts. In last one year the ‘average’ number of email accounts per email user has gone up from 2.8 to 3.0. Only 1 in 6 email users (15%) have just 1 email account and over half of them (58%) have more than 3 email accounts. Email users are the ‘typical’ net users. With over 9 out of 10 regular online Indians undertaking emailing, expectedly, the demographic, socio-economic and economic profile of the emailing population is almost a ‘replica’ of the overall regular net population. Their net usage behavior and preferences also almost mirrors that of the overall online Indian population. Yahoo stays the king of emailing in India. Yahoo dominates the emailing category with over half of all email users (53%) using Yahoo as their most preferred email account. It has increased this dominance of the category in last one year, by adding a substantial +16% points to its preferred user base as compared to 37% share last year. Gmail has replaced Rediff from the number 2 slot. It has gained +8% points in user preference to take its share from only 12% last year to 20% this year. Rediff has lost -6% points in preferred usage to slip to the third position at 18%. Hotmail manages to retain its fourth position, but with just 6% preferred usage share (compared to 11% usage share it had last year). Yahoo’s dominance becomes even bigger at multiple usages level. 9 out of 10 of all personal email account holders in India (89%) have and use a Yahoo email account. Gmail comes up as a distant 2nd by reaching 59% and Rediff a close 3rd with 57% reach in the category. Hotmail reaches only about 1 in 3 email users (36%) in India. In last one year, Gmail has shown the biggest increase in its multiple user base (+25% points). Indiatimes has seen the biggest drop in its multiple user base (-16% points). Hotmail is the other key email brand that has shown some noticeable decline in its multiple user base (-6% points).

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Hotmail users are the ‘best-off’ socio-economically but Gmail users are the more ‘evolved’ and ‘savvy’ net users. Hotmail users show the best socio-economic characteristics and also show the longest ‘experience’ in internet usage. However, Gmail users and not Hotmail ones who show ‘evolved’ and ‘savvy’ net usage behavior. Yahoo ones stand out somewhat in having a relatively higher proportion of their email users as ‘youth’ (closely followed by Gmail) and a marginally higher of them being females. On the whole, if Hotmail users stand out as a ‘pond’ of the most mature, well-off, experienced and discerning internet users, then Gmail ones represent a ‘river’ of the more younger, technology and internet savvy ones, and Yahoo ones the ‘ocean’ of the remaining ‘mass’ of the internet users, especially the relatively younger ones amongst them. Except Hotmail, email users of the other 4 emailing websites show high loyalty for their respective generic portals. Yahoo (45%), Gmail (43%), Rediff (51%) and Sify (31%) show high loyalty towards their own respective portals as the most used website. Hotmail ones use Google the most (30%), only to be followed by Hotmail itself (23%). However, Google is the most used website of 29% of all email users, while Yahoo follows as a close second with 27% of all email users claiming it to be their most used website.

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Key Findings Emailing is the most popular online activity of all With 95% of all regular online urban Indians undertaking emailing, the activity continues to be the most popular online activity in Indian online space. In number terms, it translates into an emailing user base of 23.9 million urban Indians. Table 2: Popular online activities among all net users (Top 10) Rank

Undertaken by All Internet Users

Online Activity

%

In millions

1

Emailing

95%

23.9

2

Job search

73%

18.4

3

Instant messaging

62%

15.6

4

Check news

61%

15.4

5

Music

60%

15.1

6

Chatting

59%

14.9

7

Check sports

57%

14.4

8

E-greetings

57%

14.4

9

Online games

54%

13.7

10

Dating/Friendship

51%

12.9

As 94% of all regular online urban Indians were also undertaking emailing in 2006, the penetration level of the activity has gone up by only 1% in last one year. However, in real numbers, this 1% increase in penetration translates into an addition of 3.3 million new users to the emailing user base (a 16% year on year growth). Of the 95% regular online Indians who undertake emailing, the bulk three-fourths (77%) undertakes emailing for both professional (work) as well as personal purposes. There are just 6% net users who email for only professional purposes and 12% net users who email for only personal purposes. Graph 1: Overlap between professional and personal usage of emailing

Professional Purpose - 83%

Professional Purpose Only 6%

Personal Purpose - 89%

77%

Personal Purpose Only 12%

Total Email Usage - 95%

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On an average, an email user has 3 email accounts Over last one year there has been a marginal growth in the average number of email accounts an email users possesses. While the per capita email accounts averaged 2.8 last year they are up at 3.0 currently. In terms of distribution of email accounts, only 1 in 6 email users (15%) have just 1 email account, over half of them (58%) have more than 3 email accounts and almost 1 in 3 email user (31%) has 4 or more email accounts. Compared to the last year, there has only been a marginal increase in email users with just 1 email account (+3% points) and with 4 or more email accounts (+3% points). Graph 2: Number of email accounts held by email users Current Year

One

Two

Three

Four

Five or more

40% 28% 30% 20%

27% 17%

15%

14%

10% 0% All Email Users

Change from PY 4%

3%

2%

2%

1%

0% -2%

-2%

-4% -6%

-4%

1

Email users are the ‘typical’ net users With over 9 out of 10 regular online Indians undertaking emailing, expectedly, the demographic, socio-economic and economic profile of the emailing population is almost a ‘replica’ of the overall regular net population. Their net usage behavior and preferences also almost mirrors that of the overall online Indian population.

Yahoo stays the king of emailing in India Yahoo dominates the emailing category with over half of all email users (53%) using Yahoo as their most preferred email account. And it has only increased this dominance of the category in last one year, by adding a substantial +16% points to its preferred user base as compared to 37% share it had last year.

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Compared to last year, Rediff has lost -6% points in preferred usage to slip from its second position to the third position this year. Only 18% of all email users use Rediff on a preferred basis (against 24% doing so last year). Gmail has replaced Rediff from the number 2 slot. It has gained +8% points in user preference to take its share from only 12% last year to 20% this year. Despite losing a noticeable -5% points in user preference, Hotmail manages to retain its fourth position, but with just 6% preferred usage share (compared to 11% share it had last year). Amongst all the websites used for emailing, Indiatimes has shown the biggest drop in popularity of usage over last year (-9% points). As a result it slips behind Sify to become only the 6th most popular emailing website with just 1% preferred usage share. Table 3: Most used websites for emailing (preferred usage) % Prefer to Use (2007)

% Prefer to Use (2006)

Change

Yahoo

53%

37%

16%

Gmail

20%

12%

8%

Rediff

18%

24%

-6%

Hotmail

6%

11%

-5%

Sify

1%

4%

-3%

Indiatimes

1%

10%

-9%

Website

Sancharnet/BSNL

0.7%

-

0.7%

VSNL

0.5%

1%

-0.5%

Lycos

0.2%

-

0.2%

AOL

0.1%

-

0.1%

Yahoo dominance of the emailing category appears even bigger when multiple usages of all emailing websites is compared. 9 out of 10 of all personal email account holders in India (89%) have and use a Yahoo email account. Gmail comes up as a distant second by reaching 59% of all email users who also happen to have a Gmail account. While Rediff follows as a close 3rd with 57% reach in the category, Hotmail reaches only about 1 in 3 email users (36%) in India. In terms of growth in multiple usages over last year (news email accounts getting added and used), Gmail has shown the biggest increase in its multiple users base compared to last year (+25% points). On the other hand, Indiatimes has seen the biggest drop in its multiple user base (exiting accounts getting dropped from usage) of -16% points. Its multiple user base has almost shrunk to half, and instead of reaching 1 in 3 email users last year, it now reaches only 1 in 6 (17%). Hotmail is the other key email brand that has shown some noticeable decline in its multiple user base (-6% points).

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Table 4: Most used websites for emailing (multiple usages) % Prefer to Use (2007)

% Prefer to Use (2006)

Change

Yahoo

89%

85%

4%

Gmail

59%

34%

25%

Rediff

57%

56%

1%

Hotmail

36%

42%

-6%

Indiatimes

17%

33%

-16%

Sify

13%

13%

0%

Website

Sancharnet/BSNL

7%

VSNL

5%

7%

AOL

3%

3%

Lycos

2%

2%

Others

4%

4%

7%

1%

-3%

With these multiple and preferred usage proportions, Yahoo shows a significantly higher ‘multiple’ to ‘preferred’ usage share conversion ratio than the other players. Almost 2 out of 3 (60%) of all email users who use a Yahoo email account use it as their most preferred email account. In comparison, only 1 in 3 Gmail (34%) and Rediff (32%) email account holders show highest preference for their Gmail and Rediff email ids. Among the remaining emailing brands, Hotmail manages a multiple to preferred usage ratio of only 16% (that is, only 1 in 6 Hotmail email user prefers to use their Hotmail account the most), Indiatimes only 6%, Sify 8% and VSNL 11%. The multiple usages of various emailing websites also indicate the ‘duplication’ of usage amongst them. A comparison of these duplication figures show that Yahoo also reaches 83% of Gmail users, 77% of Hotmail users, 72% of Rediff mail users and 65% of Sify mail users. On the other hand, Gmail reaches only 52% of Yahoo mail users, Rediff 46%, Hotmail 31%, Sify 11%, Indiatimes 13%, and VSNL just 4% of Yahoo mail users. Table 5: Duplication of email users (accounts) amongst the top 5 emailing websites Website

Yahoo

Gmail

Rediff

Hotmail

Sify

Yahoo

100%

83%

72%

77%

65%

Gmail

52%

100%

41%

54%

25%

Rediff

46%

53%

100%

42%

39%

Hotmail

31%

43%

24%

100%

19%

Sify

11%

16%

12%

12%

100%

Hotmail users are the ‘best-off’ socio-economically and the most ‘experienced’ net users, but Gmail users are the more ‘evolved’ and ‘savvy’ net users and yahoo ones the ‘youngest’ Hotmail users not only stand out the most for their socio-economic characteristics and show the most ‘premium’ economic profiles relatively, but also show the longest ‘experience’ in internet usage.

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However, it is the Gmail users and not Hotmail ones who show ‘evolved’ and ‘savvy’ net usage behavior. Yahoo ones stand out somewhat in having a relatively higher proportion of their email users as ‘youth’ (closely followed by Gmail) and a marginally higher of them being females. On the whole, if Hotmail users stand out as a ‘pond’ of the most mature, well-off, experienced and discerning internet users, then Gmail ones represent a ‘river’ of the more younger, technology and internet savvy ones and Yahoo ones the ‘ocean’ of the remaining ‘mass’ of the internet users, especially the relatively younger ones amongst them. Table 6: Comparative evaluation of the preferred users of the top 5 emailing websites on selected demographic attributes Attribute

Yahoo

Gmail

Rediff

Hotmail

Sify

7,568

2,836

2,551

812

143

Male users

79%

84%

80%

80%

86%

Users below 25 years age groups

51%

49%

34%

29%

33%

From metro city markets

38%

45%

36%

49%

37%

User prefer to read in English

40.

47%

43%

55%

37%

User from SEC ‘A’ and ‘B’

53.

62%

59%

63%

61%

Employed user

52.

60%

68%

66%

76%

User is chief wage earner of the HH

40.

42%

51%

50%

65%

Users from a ‘techie’ background

20%

30%

14%

22%

7%

Rs.30,000+ family income

22%

31%

23%

28%

22%

Car ownership in the HH

29%

35%

28%

44%

27%

Credit card ownership in the HH

33%

44%

35%

51%

44%

Computer/laptop owned in the HH

72%

76%

64%

78%

69%

Sample Base User Profile Attributes

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Table 7: Comparative evaluation of the preferred users of the top 5 emailing websites on selected net usage behavior attributes Attribute

Yahoo

Gmail

Rediff

Hotmail

Sify

7568

2836

2551

812

143

2 years+ of net usage experience

61%

73%

67%

78%

71%

Users accessing the net from home

64%

69%

54%

72%

65%

Users accessing the net from office

71%

80%

78%

74%

78%

Users accessing the net from cyber cafe

48%

47%

51%

34%

36%

70.

75%

64.

75%

80%

85.

89%

82.

85%

79%

26.

29%

19.

23%

28%

Heavy users (2 hrs+/day) from office

31.

40%

24.

37%

35%

Average no. of email ids owned

2.9

3.6

2.7

3.4

2.8

Users clicked a banner ad

45%

53%

44%

50%

50%

Users buying online

39%

52%

42%

52%

40%

Users undertaking net banking

28%

40%

29%

37%

32%

Users booking air tickets online

20%

31%

21%

33%

30%

Complain about unsolicited ads/pop-ups

43%

51%

43%

51%

51%

Participate in blogging

29%

41%

26%

35%

20%

Members of an online community

43%

56%

33%

39%

33%

Sample Base Net Usage Behavior Attributes

Broadband connection at home Users accessing net daily from home Heavy users (2 hrs+/day) from home

Google and Yahoo share equally high ‘top-of-mind salience’ of all online brands among email users, but Google takes the lead in terms of actual ‘usage’ At the overall level, both Google and Yahoo are equally most ‘top of mind recalled’ websites of all. Both are recalled top of mind by 29% of online urban Indian email users each. Rediff follows as a distant third with only 11% mindshare as a website. However, at an individual level the email users of 4 of the top 5 emailing websites are highly loyal to their respective portals. While 44% of Yahoo email users recall Yahoo the most top of mind website of all, 47% of Gmail users recall Google as the most top of mind website and 45% of Rediff mail users recall Rediff. At 20%, Sify email users also recall Sify the most top of mind website of all. It is only the Hotmail users who recall Google more top of mind at 33% than Hotmail itself at 23%. Interestingly, only 4% Hotmail users recall MSN as the most top of mind website. In terms of actual usage, Google takes a marginal lead over Yahoo. Google is the most used website of 29% of all email users, while Yahoo follows as a close second with 27% of all email users claiming it to be their most used website. Here again, Yahoo (45%), Gmail (43%), Rediff (51%) and Sify (31%) show high loyalty towards their own respective

17

Emailing

portals. Hotmail ones again use Google the most (30%), only to be followed by Hotmail itself (23%). Other than overall website usage and email usage, Yahoo, Rediff and Sify email users also show high loyalty for their respective websites for checking out most of the ‘generic’ online content (news, sports, cinema, games, mobile content, financial info, real estate info, etc.), but not so much for ‘specialized’ content or activities (job search, matrimonial search, friendship/dating, music, travel bookings, online share trading, etc.) On the other hand, Gmail and Hotmail email users use ‘specialized’ websites more than their own respective portals for relatively more number of online activities.

18

India Online 2007

Some other comparative highlights of the preferred users of the top 5 emailing websites are: X

Yahoo email users show the highest relative proportion of women at 21%. Sify ones show the least women representation at 14%.

X

Yahoo shows the highest proportions of email users coming from the below 25 years age group at 51%. Gmail ones follows closely at 49%. Sify, followed closely by Hotmail, get relatively the most ‘mature’ email users in the 35 years plus age groups at 36% and 33% respectively.

X

Hotmail users come relatively more from the metros at 49%. In contrast, Rediff mail users come relatively the least from metros at 36%.

X

Gmail and Yahoo show a noticeable South skew with 47% and 46% of their email users coming from this region. Hotmail shows a relative West skew with 32% of its email users coming from this region. Sify shows a highly ‘balanced’ distribution of its email users with an almost equal proportion coming from all the 4 regions of the country.

X

Hotmail users show the highest relative preference for reading in English at 55%. Sify email users show the least preference for reading in English at 37%. Rediff ones show the highest relative preference for reading in Hindi at 20% and Sify ones for Telugu at 14%.

X

Sify and Gmail users show the highest email users coming from the SEC ‘A’, with 33% and 31% of their respective email users coming from Sec ‘A’. On the other hand, Hotmail emails users come relatively the most from SEC ‘B’ at 37% while Yahoo ones show the lowest socio-economic profile with 47% of their email users coming from SEC ‘C’, ‘D’ and ‘E’.

X

Gmail shows the highest proportion of ‘professional’ graduates among its user base at 36%. Hotmail shows the highest proportion of ‘general’ graduates at 43%.

X

Sify ones are the most employed at 76%. Yahoo ones are the least employed at 52%.

X

Sify also shows the highest proportion of its users being the ‘head’ of their household (chief wage earner) at 65%. Yahoo ones are again the least ‘head’ of their households at 40%.

X

Gmail gets the highest relative proportion of ‘techies’ in its user base at 30%. Sify gets them the least at 7%.

X

Gmail shows the highest proportion of its users coming from Rs.30,000 plus family income households (31%). Yahoo shows the highest proportion of those coming from below Rs.10,000 family income households (39%).

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Emailing

X

Hotmail users have the highest ownership of cars at 44%. Rediff and Yahoo email users show the highest ownership of 2-wheelers at 46% and 44% respectively.

X

Hotmail users show the highest relative ownerships of credit cards at 45%. Yahoo ones show the lowest ownership at 29%.

X

Hotmail users, followed by Gmail users, show higher relative ownership of the most ‘evolved lifestyle’ household and financial assets. Sify ones also show almost similar levels of asset ownerships for the more ‘essential’ household and financial assets. Rediff and Yahoo email users show relatively the least ownership levels of most of these assets.

X

Hotmail users are the more experienced net users with 78% of them having more than 2 years of net usage experience. Gmail ones follow closely at 73%. Yahoo ones are the least experienced net users with 61% of them having more than 2 years of net usage experience.

X

Hotmail ones access the net relatively the most from homes at 72% and Rediff ones the most from cybercafé at 51%. Gmail ones access the net relatively the most from place of work at 80%.

X

Sify email users have the highest proportion of broadband connections at home (80%). Rediff ones have the lowest at 64%.

X

Gmail users access the net relatively the most frequently from home, with 89% of them doing so daily. Sify ones access it the least frequently, with 79% of them doing so daily.

X

Gmail and Sify ones access the net marginally more frequently from office with 90% of their respective users accessing the net daily from office.

X

Gmail and Sify email users are relatively ‘heavier’ users of the internet from home, with 29% and 28% of their respective users using the internet for more than 2 hours a day from home.

X

Gmail users undertake most of the ‘social interactivity’ and ‘entertainment’ online activities noticeably more than the others. They are followed by Yahoo email users in most of these activities. The usage pattern is in line with the relatively ‘younger’ age profile of the email users of these two websites.

X

Sify email users undertake some of the profession related online activities relatively more – search work related info, business/financial news and professional networking.

X

Hotmail ones buy non-travel products and undertake online stock trading relatively more.

X

Gmail users participate in ‘blogs’ relatively the most at 41%. Sify email users are the least involved in this online activity at 20%.

20

India Online 2007

X

At 56% proportionately higher Gmail users are members of online communities. Rediff and Sify ones are the least members of online communities at 33% each.

X

Gmail and Hotmail users complain relatively the most about unsolicited ads/pop-ups, spam, junk mails and virus/spyware. Rediff ones complain the least.

X

Sify ones complain about the difficulty to ‘connect to the net’ relatively the most at 46%.

X

Hotmail users have participated in online contests relatively the most at 53%. Gmail ones show a relatively higher tendency to click on other e-marketing elements line banners, sponsored links and mailers.

X

Gmail and Hotmail users have bought online also relatively the most at 52% each. Yahoo ones have bought online relatively the least at 39%.

X

Yahoo and Hotmail email users are the relatively ‘heavier’ TV watchers with 15% of each of their email users watching TV for more than 2 hours a day. On the other hand, Sify ones are the relatively ‘heavier’ readers of newspaper with 21% of them reading newspaper for more than an hour a day.

X

While Star Plus is clearly the most popular TV channel among the email users of Yahoo, Hotmail, Rediff and Sify, Discovery is an almost equally popular channel as Star Plus among the Gmail users.

X

While Times of India is the most popular newspaper among the email users of all the 5 websites, readership of The Hindu is also fairly high among the Gmail and Yahoo users.

X

India Today is the most popular magazine and Radio Mirchi the most popular radio channel among the email users of all the 5 websites.

X

While Sony stands out as the most top of mind recalled brand of all amongst the email users of Gmail, Rediff, Hotmail and Sify, Nokia stands out marginally more with the Yahoo email users.

21

Emailing

Detailed FindingsEmailing

22

India Online 2007

Reading the Graphs & Tables Chart: Age group distribution Age 13-18 years Age 25-35 years Age 46-55 years 36% 31%

Current Year 40%

20%

Age 19-24 years Age 36-45 years Above Age 55 years

13%

11%

6% 2%

Current year base

0% All Users

Base: 25,060

Same series color as the current year graph, showing an increase of 5% in the proportion of 13 to 18 years age group

Change from previous year

Change from PY 10% 5%

5%

1%

2%

1%

0% -5% -10%

-5%

-4%

Base: 25,060(CY), 20,268(PY)

Current year base

Previous year base

23

Emailing Abbreviation for All Email Users

Table: Preferred websites - emailing Website

Change from previous year figures

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Yahoo

49%

55%

49%

58%

12%

83%

% Change

10%

18%

11%

8%

-3.0%

31%

Gmail

21%

21%

22%

21%

11%

7%

6%

8%

10%

10%

-4.6%

-0.1%

% Change Rediff % Change Hotmail

Fields marked with * means that the field is added this year hence not comparable to last year

20%

17%

19%

15%

7%

5%

1%

-3.5%

-4.2%

-3.8%

-2.9%

-19.8%

6%

4%

6%

5%

6%

2%

% Change

-5.5%

-10.8%

-5.6%

1%

-1.1%

-6.4%

Indiatimes

0.8%

0.7%

1%

0.8%

5%

0.5%

% Change

-9.4%

-8.9%

-10.0%

-12.2%

-1.3%

-4.2%

1%

0.8%

1%

1%

3%

0.4%

-3.5%

-1.8%

-1.0%

-1.1%

-2.1%

-2.3%

1%

0.8%

0.5%

0.0%

3%

2%

Sify % Change Sancharnet/BSNL* % Change VSNL % Change AOL*

0.4%

0.4%

0.3%

0.0%

2%

2%

-0.5%

-0.9%

-0.6%

-1.5%

-0.5%

1%

0.1%

0.0%

0.1%

0.1%

1%

0.0%

0.2%

0.2%

0.0%

0.0%

0.9%

0.0%

% Change Lycos* % Change

Base: 9,404(CY), 6,100(PY)

Current year base

Previous year base

A blank in this row means that this attribute was not included in last year’s survey & therefore no “change over previous year” can be presented

24

India Online 2007

Popularity of the Activity Table 8: Popularity of various internet activities Activity

All Users

All Users (In Millions)

Emailing

95%

24.0

Job Search

73%

18.4

Instant messaging

62%

15.6

Check news

61%

15.4

Music

60%

15.1

Chatting

59%

14.9

Info search - all search engines

58%

14.5

Check Sports

57%

14.4

E-greetings

57%

14.4

Infosearch - English search engines

56%

14.0

Online games

54%

13.7

Dating/Friendship

51%

12.9

Mobile contents (ring tones / games, etc.)

50%

12.5

Search work related info

49%

12.3

Matrimonial search

48%

12.0

Educational / Learning material

48%

12.0

Screensavers/wallpapers

46%

11.5

Astrology

46%

11.5

Check financial info

45%

11.4

Search for product information

45%

11.2

Social networking / Communities

44%

11.0

Buy Online

43%

10.9

Share pictures

40%

10.0

Check real estate info

37%

9.2

Check hobby related info

32%

7.9

Check business/Financial news

30%

7.6

Net banking

30%

7.6

Check health & lifestyle info

30%

7.6

Movies

29%

7.4

Check cinema content

28%

7.0

Info search - local language search engines

28%

6.9

Check / read blogs

27%

6.7

Business/professional networking

26%

6.6

Check personal travel related info

26%

6.5

25

Emailing

Activity

All Users

All Users (In Millions)

Buy other than travel products

24%

6.1

Look for Seminar/workshops

24%

6.0

Online bill payment

22%

5.6

Check business travel related info

19%

4.7

Adult content

18%

4.6

Online stock trading

13%

3.3

Net telephony

13%

3.2

Comment on blog post

12%

3.0

Local language website usage

12%

2.9

7%

1.7

Have a blog site of own

Base: 25,060

26

India Online 2007

Table 9: Preferred website for emailing Website

AEU

Yahoo

53%

Gmail

20%

Rediff

18%

Hotmail

6%

Sify

1%

Indiatimes

0.9%

Sancharnet/BSNL

0.7%

VSNL

0.5%

Lycos

0.2%

AOL

0.1%

Base: 14,253

27

Emailing

Demographic Profile Chart 3: Gender breakup M ale

Current Year 100%

84%

79%

Female 80%

86%

80%

81%

80% 60% 40% 21%

20%

20%

Rediff

Hotmail

16%

20%

20%

14%

0% Yahoo

Gmail

Sify

AEU

Base: 14,253

Chart 1: Gender breakup Change from PY 15% 10%

12% 6%

5%

5%

5%

3%

5% 0% -5% -10%

-6%

-3%

-15%

-5%

-5%

-5%

-12%

Base: 14,253(CY), 15,605(PY)

28

India Online 2007

Chart 4: Age group distribution 13-18 yrs

Current Year

19-24 yrs

50% 38%

36%

42%

25-35 yrs

38%

36%

36% 32%

31%

31%

28%

26%

25%

19% 15%

11%

11%

10%

8%

6%

0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 14,253

Chart 2: Age group distribution Change from PY 15%

8%

6% 5% -5% -6% -15%

7%

-2%

-4% -7%

-7%

-7%

5%

4%

2%

-0.3%

-4%

-6% -10%

-5%

-13%

Base: 14,253(CY), 15,605(PY)

29

Emailing

Chart 5: City class - by population size Up to 1 Lakh

Current Year 60%

1-5 Lakhs

51%

31%

14% 11%

51%

46%

46%

25% 20%

Above 10 Lakhs

54%

44% 40%

5-10 Lakhs

15% 9%

27% 16% 12%

27%

10% 9%

27% 12% 11%

28% 15% 11%

0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 14,253

30

India Online 2007

Chart 6: City class - by market size M etro

Current Year 50% 40%

Urban uptowns

45% 38%

36% 30% 18%

14%

Others

39%

37%

34%

39% 32%

30%

30% 20%

Emerging Towns 49%

14%

21% 18% 13%

16% 14%

12%

18%

16% 14%

6%

10% 0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 14,253

Chart 3: City class - by market size Change from PY 30% 13%

20% 10%

30% 19%

16% 3%

1%

15%

12% 5%

0% -10% -2% -20%

-11%

-2% -7% -10%

-30%

-4%

-1% -3% -11%

-4% -8%

-3% -9% -20%

-18%

Base: 14,253(CY), 15,605(PY)

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Emailing

Table 10: Top 10 cities Cities

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

11%

14%

12%

14%

8%

12%

-3.6%

-2.7%

-2.1%

-2.6%

-1.6%

-3.0%

9%

10%

11%

19%

10%

11%

% Change

-4.2%

-4.9%

-3.5%

-2.4%

-4.9%

-4.6%

Bangalore

6%

9%

6%

7%

5%

7%

% Change

-3.2%

-5.4%

-2.1%

-3.2%

-3.1%

-2.9%

Delhi % Change Mumbai

Hyderabad

7%

6%

5%

5%

8%

6%

% Change

-0.6%

-4.3%

-1.8%

0.4%

0.5%

-1.1%

Chennai % Change Kolkata % Change Pune % Change Ahmadabad % Change Lucknow % Change Coimbatore % Change

6%

6%

3%

6%

7%

5%

-1.9%

-0.7%

-1.9%

-0.8%

0.4%

-1.3%

3%

4%

3%

4%

5%

3%

-2.1%

0.0%

-2.9%

-1.0%

-0.8%

-2.1%

2%

3%

3%

3%

0.7%

3%

-0.9%

-2.7%

-1.1%

-0.4%

-2.9%

-1.3%

2%

2%

1%

2%

0.0%

2%

-0.4%

-0.8%

-0.4%

-1.6%

-1.5%

-0.5%

1%

1%

2%

1%

3%

1%

-0.2%

0.0%

0.1%

0.3%

1%

-0.1%

1%

0.9%

0.8%

1%

3%

0.9%

-0.7%

-0.1%

-0.4%

0.3%

2%

-0.3%

Base: 14,253(CY), 15,605(PY)

32

India Online 2007

Chart 7: Region-wise break-ups North

Current Year 46% 50%

East

South

40%

33%

29% 20%

24% 22%

22%

20% 11%

10%

Yahoo

Gmail

24%

41%

38%

34%

30%

West

47%

21%

28% 26% 26% 22% 21%

14%

12%

9%

10%

26%

0% Rediff

Hotmail

Sify

AEU

Base: 14,253

Chart 4: Region-wise break-ups Change from PY 20% 10%

9% 0.8%

6%

5% -0.1%1%

8% 2% 2%

6% 1%

10%

9% 3%

7% 2%

1%

5%

0% -10% -20%

-6% -15%

-12% -17%

-14%

-13%

Base: 14,253(CY), 15,605(PY)

33

Emailing

Table 11: Preferred language of reading Language

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

40%

47%

43%

55%

37%

43%

-22.8%

-23.4%

-13.0%

-8.4%

-26.3%

-17.0%

17%

15%

20%

13%

17%

18%

% Change

1%

7%

-0.8%

-8.3%

2%

-0.4%

Tamil

8%

5%

5%

5%

8%

7%

% Change

4%

3%

2%

2%

4%

3%

Telugu

7%

7%

5%

5%

14%

6%

% Change

5%

4%

3%

4%

7%

4%

English % Change Hindi

Marathi

3%

4%

6%

4%

3%

5%

% Change

0.8%

2%

2%

3%

2%

1%

Malayalam

5%

6%

3%

4%

4%

4%

% Change

0.7%

2%

-0.9%

-0.8%

3%

0.3%

Gujarati

5%

2%

3%

4%

3%

4%

% Change

3%

1%

2%

2%

0.9%

2%

Kannada

3%

4%

4%

3%

1%

4%

% Change

2%

2%

1%

2%

-0.5%

2%

Bengali

3%

3%

4%

3%

4%

3%

% Change

1%

2%

2%

2%

3%

2%

Oriya

2%

2%

2%

0.2%

3%

2%

% Change

2%

1%

0.9%

-0.3%

3%

1%

Base: 14,253(CY), 15,605(PY)

34

India Online 2007

Socio-Economic Profile Chart 8: Socio economic classification SEC A

Current Year 40%

22%

28%

13%

11% 7%

6%

5%

25%

21%

19%

11% 7%

32%

23%

16%

SEC E

33%

26%

26% 22%

10%

SEC D

33%

24%

20%

SEC C 37%

31% 31%

31% 30%

SEC B

23% 14%

11% 7%

6%

0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 14,253

Chart 5: Socio economic classification Change from PY 20% 7%

10% 0%

1%

-10% -5% -7%

16% 6%

4%

3%

6% 2%

-3% -7%

-20%

9% 7%

0% -2%

5%

7% 3%

1%

-1% -4%

-5% -15%

-10%

-9%

0.2%

2%

-4% -5%

Base: 14,253(CY), 15,605(PY)

35

Emailing

Chart 9: Highest educational qualification College but not Graduate Graduate & above - general stream Graduate & above - professional stream 43% 42%

Current Year 50% 36%

40% 30%

25%

33%

36%

23% 22%

31% 25% 25%

25%

22%

38%

32% 26%

23%

19%

20% 10% 0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 14,253

Chart 6: Highest educational qualification Change from PY 20% 10%

13% 3%

5%

5% 3%

4%

6%

6%

1%

6%

4%

5%

0% -10%

-5%

-5%

-4%

-4% -11%

-20%

-13%

Base: 14,253(CY), 15,605(PY)

36

India Online 2007

Chart 10: Occupational break up Unemployed

Current Year

Employed 76%

80%

68%

66%

60% 60%

48%

60%

52% 40%

40%

40%

34%

33%

24% 20% 0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 14,253

Chart 7: Occupational break up Change from PY 20% 15% 10% 1% 5% 0% -5% -1% -10% -15% -20%

15% 4%

4%

-4%

-4%

3%

1% -1%

-3% -15%

Base: 14,253(CY), 15,605(PY)

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Emailing

Chart 11: Function / field of occupation IT/SW

Current Year

M ARCOM 57%

54%

60%

54%

50%

50%

42%

40%

20%

Others 67%

70%

30%

Finance

30% 20% 17%

20% 14%

10%

8%

Yahoo

Gmail

10%

18% 11%

22% 20% 8%

19% 13% 13% 7%

18% 10%

0% Rediff

Hotmail

Sify

AEU

Base: 8,491

38

India Online 2007

Chart 12: Head of the household Current Year 70%

Head of the household

Not head of the household 65%

60%

58% 51% 49%

50%

55%

50% 45%

42%

40%

35%

35%

0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 14,253

Chart 8: Head of the household Change from PY 50% 25%

19%

42% 27%

16%

21%

11%

0% -25%

-19%

-16%

-50%

-11%

-21%

-27% -42%

Base: 14,253(CY), 15,605(PY)

39

Emailing

Economic Profile Chart 13: Monthly family income Up to Rs. 10K

Current Year

10-30K

30-50K

50% 40%

39% 39%

39%

10%

40%

17% 15%

13% 10%

16% 12%

13% 10%

36%

33%

30%

30%

30% 20%

37%

45%

43%

40%

Above 50K

15%

14% 11%

8%

0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 12,062

Chart 9: Monthly family income Change from PY 20% 10%

5%

3%

5%

5% 4%

6% 6% 4%

1%

3%

13% 9% 2%

2%

5% 4% 4%

0% -10% -20%

-6%

-2%

-12%

-30%

-7% -14%

-15% -24%

Base: 12,062(CY), 15,605(PY)

40

India Online 2007

Chart 14: Most expensive vehicle owned by the household 2 Wheeler

Current Year 50%

44%

35%

43% 37%

33%

29%

Others

44%

39%

40% 30%

4 Wheeler 46%

28%

30%

27%

20% 9%

10%

9%

8%

7%

8%

5%

0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 14,253

Chart 10: Most expensive vehicle owned by the household Change from PY 15% 10% 5%

5%

11% 4%

3%

1%

6%

5% 2%

6%

4%

1%

7%

6% 4% 0.2%

0% -5%

-3%

-10%

-4% -7%

Base: 14,253(CY), 15,605(PY)

41

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Chart 15: Ownership of credit cards (individually) Don't own a credit card

Current Year 80%

71%

Own a Credit Card

67%

63%

55%

60%

67%

64% 45%

37%

40%

36%

34%

29%

33%

20% 0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

5%

6%

Base: 14,253

Chart 11: Ownership of credit cards (individually) Change from PY 15%

9%

10%

5%

4%

5%

2%

0% -5% -10%

-4%

-2%

-15%

-5%

-5%

-6%

-9%

Base: 14,253(CY), 15,605(PY)

42

India Online 2007

Table 12: Household asset ownership Asset Color TV % Change Mobile Phone % Change Bank Account*

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

94%

94%

92%

95%

95%

93%

3%

7%

2%

2%

8%

3%

90%

91%

90%

91%

93%

90%

3%

3%

6%

-1.0%

11%

5%

82%

84%

84%

86%

81%

83%

78%

80%

77%

79%

85%

78%

4.90%

8%

4%

-7.3%

18%

5%

% Change Fridge % Change Cable TV connection/DTH

73%

74%

74%

77%

78%

74%

-4.1%

-5.6%

-5.0%

-6.5%

-2.4%

-4.6%

Computer/Laptop

72%

76%

64%

78%

69%

70%

% Change

17%

16%

17%

23%

19%

19%

Camera*

65%

68%

64%

74%

74%

66%

65%

69%

60%

69%

65%

64%

-2.3%

4%

-1.9%

-4.5%

-1.5%

-0.7%

61%

61%

63%

65%

57%

62%

1%

-0.5%

4%

-3.6%

0.9%

2.0%

% Change

% Change Landline Phone % Change Life Insurance % Change Home % Change Washing Machine % Change

61%

62%

57%

58%

60%

59%

-9.3%

-7.2%

-10.8%

-15.0%

-8.0%

-9.7%

58%

61%

58%

66%

71%

59%

2%

2%

4%

-0.6%

16%

3%

56%

60%

54%

61%

58%

56%

Debit Card

52%

60%

54%

62%

57%

55%

% Change

7%

-4.1%

10%

6%

12%

8%

Credit Card

33%

44%

35%

51%

44%

37%

% Change

7%

9%

10%

8%

11%

8%

35%

37%

34%

42%

31%

35%

31%

39%

32%

43%

35%

33%

Music System/DVD/MP3* % Change

Fixed Deposits* % Change Medical Insurance/CGHS % Change Air Conditioner

2%

3%

5%

5.

10%

3.40%

25%

32%

22%

36%

25%

25%

% Change

3%

8%

5%

4.60%

4%

5%

Microwave

23%

28%

23%

37%

28%

25%

% Change

3%

7%

6%

9%

10%

6%

Mutual Funds % Change Demat Account*

21%

25%

22%

29%

24%

23%

-2.0%

-5.0%

0.3%

-1.2%

3%

-1.5%

19%

24%

22%

28%

17%

21%

% Change

43

Emailing

Asset Share of Companies*

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

19%

22%

20%

27%

19%

21%

19%

24%

17%

27%

32%

20%

11%

16%

8%

12%

15%

11%

9%

8%

5%

5%

6%

7%

-19.1%

-21.8%

-19.9%

-28.1%

-22.9%

-20.5%

% Change Video Camera* % Change IPod* % Change Chit Fund Deposits % Change

Base: 14,253(CY), 15,605(PY)

44

India Online 2007

Chart 16: Current loan liabilities Home Loan

Current Year

Personal Loan

Two - wheeler Loan

60% 44%

43%

44%

44%

39%

36%

40% 20% 20%

14%

22% 13%

27%

31% 21%

21% 13%

12%

13%

10%

0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 14,253

45

Emailing

Net Usage Status Chart 17: Years of experience in using internet Up to 1 year

Current Year

1-2 years

73%

80%

M ore than 2 years 78% 71%

67%

66%

61% 60% 40% 20%

21% 18%

15% 13%

17% 16%

20% 13%

18%

10%

9%

16%

0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

2%

3% -0.3%

Base: 14,253

Chart 12: Years of experience in using internet Change from PY 10% 2%

2%

7%

7% 4%

2%

5% 0.4%

0% -4% -10%

-2% -6%

-5%

-2% -5% -9%

Base: 14,253(CY), 15,605(PY)

46

India Online 2007

Chart 18: Place of accessing internet Home

Current Year

Place of work (office / school / college)

Cyber cafe

100% 80% 71%

80%

72%

69%

64% 60%

78%

48%

47%

54%

78%

74%

75%

65%

62%

51%

48% 36%

34%

40% 20% 0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 14,253

Chart 13: Place of accessing internet Change from PY 30% 19% 20% 11% 10%

3%

20% 6%

25%

20%

17% 15%

20%

20% 11%

3%

1%

-0.4%

0% -10%

-1%

-20%

-4% -13%

Base: 14,253(CY), 15,605(PY)

47

Emailing

Chart 19: Type of internet connection at home Regular Dial Up

Current Year 80%

Broadband

75%

70%

Others

75%

69%

64%

60% 40% 20%

14%

10%

20%

14%

15% 9%

8%

7%

16%

13%

9%

3%

0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 8,783

Chart 14: Type of internet connection at home Change from PY 30% 20%

16%

10%

22% 15%

26% 16%

13%

-0.1%

0% -10% -20%

-13%

-9%

-4%

-2% -9%

-2%

-4% -15%

-12%

-9%

-11%

Base: 8,783(CY), 10,233(PY)

48

India Online 2007

Chart 20: Type of internet connection at office Current Year

Regular Dial Up

Broadband

Others 80%

80% 62%

69%

62%

61%

62%

60% 40% 20%

19% 11%

6%

8%

3%

13%

15% 4%

6%

2%

6%

13%

0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 10,865

Chart 15: Type of internet connection at office Change from PY

13%

15% 10% 0%

-0.5%

-5% -10%

-7%

-2%

-4% -8%

-15%

9%

5%

6%

3%

5%

4% -1%

-2%

-6% -11%

-1% -7%

-15%

Base: 10,865(CY), 11,214(PY)

49

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Chart 21: Service provider subscribed to at home Current Year

BSNL/Sancharnet

Airtel/Bharti

40%

VSNL / Tata 45%

50% 38%

35%

33%

36%

35%

30% 20%

19%

18%

16%

10%

10%

18%

9%

17% 10%

9%

10%

10%

4%

0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 8,783

Chart 16: Service provider subscribed to at home Change from PY 10%

7%

6%

5%

8%

7%

7%

6% 2%

1%

0% -1%

-5% -10%

-1%

-1%

-1% -4%

-6%

-2%

-3%

-2%

-6%

Base: 8,783(CY), 10,444(PY)

50

India Online 2007

Chart 22: Service provider subscribed to at office Current Year

BSNL/Sancharnet

Airtel/Bharti

40%

VSNL / Tata

40%

30% 30% 20%

26%

15% 11%

10%

27%

25%

23% 20% 15% 12%

17% 15%

16% 11% 7% 6%

10% 0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 10,865

Chart 17: Service provider subscribed to at office Change from PY 20%

17% 9%

10% -0.4%

3%

0.0%

0.1%

0% -10%

-4%

7%

-9%

-20%

2%

1%

-6%

-2% -2%

-2%

3%

-6%

-13%

Base: 10,865(CY), 11,234(PY)

51

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Net Usage Dynamics Chart 23: Frequency of accessing internet from home At least once daily Less than once a week

Current Year 100%

89%

85%

Weekly, but not daily 85%

82%

85%

79%

80% 60% 40% 20%

13% 2%

16% 10% 1%

18%

14%

2%

14%

3%

1%

2%

0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 8,485

Chart 18: Frequency of accessing internet from home Change from PY 20% 10%

9%

8%

10%

9% 1%

0% -10%

-1% -6%

-1% -9%

-1% -9%

-0.4% -1%

0.0%

2% -1%

-2% -8%

-20%

Base: 8,485(CY), 10,511(PY)

52

India Online 2007

Chart 24: Frequency of accessing internet from office Current Year

At least once daily Less than once a week

100%

90%

85%

Weekly, but not daily 90%

88%

86%

87%

80% 60% 40% 12% 3%

20%

9%

12% 2%

2%

10% 2%

11% 2%

9% 1%

0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 9,747

Chart 19: Frequency of accessing internet from office Change from PY 10% 6% 5%

3%

2%

0% -5%

-1%

2%

0.5% -1%

-0.2% -4%

-10%

1%

1%

-1%

-2%

2% 1%

-2%

-1%

-6%

Base: 9,747(CY), 10,927(PY)

53

Emailing

Chart 25: Time of the day accessing internet from home M idnight to 9.00 AM

Current Year 60%

9.00 AM -6.00 PM 57%

52%

53%

6.00 PM - 12.00 M idnight 54%

52%

50%

40% 20% 20%

10%

8%

21%

19% 12%

19% 13%

10%

7%

8%

5%

0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 8,274

Chart 20: Time of the day accessing internet from home Change from PY 10% 5% 1% 5%

5%

4%

3%

2% -0.3%

1%

2%

0% -5% -10%

-4% -7%

-0.5% -6%

-4%

-3% -7%

-8%

-15% -20%

-19%

Base: 8,274(CY), 10,282(PY)

54

India Online 2007

Chart 26: Time of the day accessing internet from office Current Year

M idnight to 9.00 AM

9.00 AM -6.00 PM

6.00 PM - 12.00 M idnight

80% 57%

55%

60%

54%

53%

48%

44%

40%

20%

12% 4%

2%

9%

17%

11%

8%

5%

4%

11% 4%

3%

0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 9,744

Chart 21: Time of the day accessing internet from office Change from PY 10% 5%

6%

2%

-0.2%

-0.2%

1%

-0.3%

-0.2%

0% -5% -10%

-2%

-1% -4%

-0.5%

-2% -3%

-2%

-0.5% -4%

-5%

-15% -20%

-17%

Base: 9,744(CY), 10,943(PY)

55

Emailing

Chart 27: Duration of PC usage from home Current Year 80% 67%

Light users

M edium users 70%

67%

66%

62%

56%

60%

40% 24%

22% 20%

21%

20% 10%

14%

12%

Heavy users

14%

28%

21%

16%

12%

0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 9,056

Chart 22: Duration of PC usage from home Change from PY 18%

20% 15% 10%

7%

7%

4%

5%

0.4%

2%

1%

2%

1%

1%

0% -5% -10%

-2% -2%

-3%

-4% -7%

-8%

-9% -8%

Base: 9,056(CY), 11,608(PY)

56

India Online 2007

Chart 28: Duration of internet usage from home Light users

Current Year

M edium users 46%

50%

Heavy users 47%

46%

41%

39% 40%

34%

34%

37%

26%

30%

35%

35%

32%

29%

28% 25%

23%

19%

24%

20% 10% 0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 8,376

Chart 23: Duration of internet usage from home Change from PY 20% 10%

5%

14% 3%

5%

4%

2%

1%

4%

6%

0% -10%

-2% -3%

-1% -3% -8%

-20%

-4% -3%

-3% -18%

Base: 8,376(CY), 10,230(PY)

57

Emailing

Chart 29: Duration of PC usage from office Current Year

Light users

M edium users

60%

31%

28% 24%

25% 18%

22% 20%

49%

48%

47% 40%

Heavy users

58%

57%

27%

49%

27% 24%

29% 22%

Sify

AEU

15%

0% Yahoo

Gmail

Rediff

Hotmail

Base: 10,046

Chart 24: Duration of PC usage from office Change from PY 10% 5%

7%

6% 4%

1% 1%

3%

-0.2% 0.4%

1%

2%

0.1%

0.2%

0% -1% -5% -6% -10%

-3%

-5%

-2%

-8%

Base: 10,046(CY), 11,450(PY)

58

India Online 2007

Chart 30: Duration of internet usage from office Light users

Current Year

M edium users

Heavy users

60% 50% 43% 40%

44%

40%

31% 26%

39%

35%

36%

35%

29%

27% 24%

25%

37%

26%

24%

30%

20%

0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 9,486

Chart 25: Duration of internet usage from office Change from PY 10% 5%

9% 2%

2%

0.3%

2%

6%

4%

2%

1%

3%

1%

0% -5% -10%

-4%

-2%

-2% -3%

-3%

-4%

-15% -20%

-15%

Base: 9,486(CY), 10,700(PY)

59

Emailing

Chart 31: Time spent by internet users on watching TV Light users

Current Year

M edium users

Heavy users 65%

70% 60% 50%

44%

49% 41%

46% 39%

41%

41%

43% 43%

44%

40%

26%

30% 15%

20%

15%

13%

13%

14%

9%

10% 0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 12,608

Chart 26: Time spent by internet users on watching TV Change from PY 20%

17%

15% 10%

7%

6%

1% 3%

5%

2%

4%

3%

0% -5% -10%

-4%

-1%

-2%

-5%

-15%

-3%

-4%

-6%

-2% -2%

-11%

Base: 12,608(CY), 14,349(PY)

60

India Online 2007

Chart 32: Time spent by internet users on reading newspaper Light users

Current Year 60%

49%

47%

39%

M edium users

45% 41%

42%

45%

11%

41% 34% 21%

16%

14%

11%

47%

45% 39%

40%

20%

Heavy users

12%

0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 12,881

Chart 27: Time spent by internet users on reading newspaper Change from PY 40%

27%

26% 10%

20%

26%

10%

12%

21% 15%

17%

20%

26% 11%

0% -20% -40%

-36%

-37%

-38%

-36%

-37%

-37%

Base: 12,881(CY), 14,701(PY)

61

Emailing

Chart 33: Time spent by internet users on listening to radio Light users 75%

Current Year 80%

72%

M edium users 74%

71%

Heavy users 75%

72%

60%

40% 18% 20%

19%

18%

10%

19%

10%

8%

18%

14% 11%

7%

9%

0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 8,505

Chart 28: Time spent by internet users on listening to radio Change from PY 20%

17%

15% 10% 5% 0% -5% -10%

3% -1%

3% 1% -2%

-4%

-15%

6%

4%

3%

1% -4%

-3%

-2%

-2%

-5%

-1%

-12%

Base: 8,505(CY), 9,571(PY)

62

India Online 2007

Preferred Net Activities Table 13: Popularity of various internet activities Activity Emailing

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

95%

96%

96%

97%

92%

95%

-0.2%

-1.7%

3%

2%

-6.0%

0.7%

Job Search

72%

76%

75%

70%

70%

73%

% Change

17%

21%

23%

21%

17%

20%

Instant messaging

65%

71%

55%

63%

53%

62%

% Change

24%

24%

23%

17%

15%

25%

Check news

61%

68%

59%

61%

56%

61%

% Change

11%

12%

6%

5%

6%

8%

Music

64%

69%

53%

55%

49%

60%

% Change

15%

11%

10%

8%

-1.3%

12%

Chatting

64%

72%

50%

58%

47%

59%

% Change

10%

5%

7%

8%

-4.2%

10%

Check Sports

58%

65%

54%

57%

50%

57%

% Change

23%

29%

20%

24%

13%

22%

E-greetings

58%

64%

54%

61%

66%

57%

% Change

% Change

-0.3%

-6.9%

2%

1%

12%

0.5%

Online games

57%

60%

50%

55%

47%

54%

% Change

21%

25%

18%

26%

11%

20%

Dating/Friendship

54%

57%

47%

45%

49%

51%

% Change

23%

30%

22%

25%

21%

24%

Mobile contents (ring tones / games, etc.)*

51%

52%

48%

47%

46%

50%

47%

53%

49%

51%

54%

49%

% Change Search work related info % Change

-4.3%

-8.2%

3%

-6.6%

7%

-1.6%

Matrimonial search

48%

49%

47%

44%

51%

48%

% Change

33%

35%

34%

27%

35%

33%

Educational / Learning material

49%

53%

45%

44%

48%

48%

-4.3%

-13.6%

-2.8%

-11.0%

-6.7%

-4.6%

% Change Screensavers/wallpapers

47%

48%

44%

37%

41%

46%

% Change

0.0%

-3.3%

-2.4%

-9.3%

-15.7%

-2.2%

Astrology

47%

47%

44%

40%

47%

46%

% Change

15%

16%

12%

8%

12%

12%

Check financial info

44%

49%

44%

45%

45%

45%

% Change

32%

28%

30%

22%

27%

30%

63

Emailing

Activity

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

42%

48%

45%

48%

49%

45%

7%

7%

10%

12%

5%

8%

45%

55%

38%

40%

38%

44%

Buy online

40%

52%

42%

54%

44%

43%

% Change

14%

13%

16%

11%

12%

14%

Share pictures

42%

49%

35%

32%

39%

40%

6%

5%

4%

-1.4%

7%

6%

Check real estate info

37%

38%

36%

37%

44%

37%

% Change

26%

27%

26%

22%

29%

26%

Check hobby related info

31%

37%

30%

32%

34%

32%

% Change

19%

23%

21%

23%

20%

21%

Check business/Financial news*

27%

35%

31%

31%

39%

30%

27%

40%

29%

36%

31%

30%

4%

1%

9%

8%

8%

6%

28%

30%

32%

30%

25%

30%

-2.3%

-0.3%

0.3%

0.1%

-13.2%

-1.9%

32%

37%

24%

28%

31%

29%

30%

33%

24%

21%

33%

28%

6%

6%

-0.4%

-4.5%

-3.1%

3%

25%

36%

24%

31%

17%

27%

Business/professional networking

24%

32%

26%

29%

40%

26%

% Change

11%

15%

12%

11%

22%

12%

Check personal travel related info

23%

30%

26%

34%

35%

26%

Search for product information % Change Social networking / Communities* % Change

% Change

% Change Net banking % Change Check health & lifestyle info % Change Movies* % Change Check cinema content % Change Check / read blogs* % Change

% Change Buy other than travel products*

8%

9%

11%

10%

16%

9%

21%

32%

24%

33%

17%

24%

22%

30%

23%

23%

33%

24%

% Change Look for Seminar/workshops % Change Online bill payment % Change Check business travel related info*

4%

5%

6%

6%

13%

5%

20%

31%

20%

27%

26%

22%

7%

6%

7%

9%

13%

8%

16%

22%

19%

22%

29%

19%

18%

21%

18%

20%

25%

18%

6%

9%

8%

11%

14%

7%

% Change Adult content % Change Online stock trading % Change Net telephony % Change Comment on blog post*

11%

15%

14%

18%

12%

13%

-2.4%

-2.9%

1%

4%

-4.6%

-0.9%

12%

18%

12%

11%

21%

13%

1%

4%

4%

-4.1%

9%

3%

11%

19%

9%

18%

8%

12%

% Change Local language website usage % Change Have a blog site of own*

11%

14%

11%

12%

22%

12%

-37.7%

-35.0%

-39.7%

-31.8%

-36.1%

-38.4%

6%

13%

4%

10%

3%

7%

% Change

Base: 14,253(CY), 15,605(PY)

64

India Online 2007

Chart 34: Professional activities Current Year 100% 80%

81% 72% 65%

Emailing - work related 87% 76% 71%

Job Search 86%

83% 75%

85% 70% 63%

55%

60%

Instant messaging 83% 73%

70%

62% 53%

`

40% 20% 0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 14,253

Chart 29: Professional activities Change from PY 40% 24% 17% 20%

21%

24%

23%

23%

21%

17%

17% 15%

25% 20%

-1%

0% -5%

-2%

-2%

-6%

-4%

-20%

Base: 14,253(CY), 15,605(PY)

65

Emailing

Chart 35: Personal activities Current Year 100%

Emailing - personal 90%

88%

80% 61%

Check news 93%

90%

72% 68%

64%

89% 61% 58%

59% 50%

60%

Chatting

74%

61% 59%

56% 47%

40% 20% 0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 14,253

Chart 30: Personal activities Change from PY 20% 11%

12%

10%

5%

-0.2%

3%

6%

7% 2%

5%

8%

8%

6%

10%

1%

0% -4% -20%

-4%

-20%

Base: 14,253(CY), 15,605(PY)

66

India Online 2007

Chart 36: Downloading activities Current Year 70%

M usic

Online games

M obile contents (ring tones/games)

69%

64%

60% 52%

57% 51%

53%

50% 48%

55% 55%

60% 49%

47%

47% 46%

54% 50%

35%

0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 14,253

Chart 31: Downloading activities Change from PY 60% 45% 30% 15%

21% 15%

24%

25%

27%

11%

10%

18% 18%

26% 8%

27% 11%

17%

22% 20% 12%

0% -15%

-1%

Base: 14,253(CY), 15,604(PY)

67

Emailing

Chart 37: E-commerce related activities Current Year

E-greetings

80%

64%

59%

62%

Check real estate info 68% 58%

55%

60%

49%

45% 37%

40%

Check financial info

45% 37%

45% 36%

39%

46% 45%

46% 37%

20% 0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 14,043

Chart 32: E-commerce related activities Change from PY 33%

40%

27%

31%

28% 28%

27%

22% 22%

28%

29%

30%

26%

13%

20% 3%

1%

2%

1%

0% -20%

-6%

Base: 14,043(CY), 15,591(PY)

68

India Online 2007

Chart 38: Online shopping Current Year

Buyers

Non-Buyers

80% 61% 52%

60%

58% 48%

39%

60% 52%

42%

48% 40%

57% 43%

40% 20% 0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 14,253

Chart 33: Online shopping Change from PY 30% 20%

12%

11%

16%

18%

14% 6%

10% 0% -10% -20%

-12%

-6%

-11%

-30%

-16%

-17%

-14%

Base: 14,253(CY), 15,605(PY)

69

Emailing

Chart 39: Response to online marketing stimulus Clicked a banner ad Participated in an online contest Clicked a sponsored search ad

Current Year 60%

53% 48% 44%

45% 43% 37%

40%

44% 40% 32%

50%

53% 41%

50% 46%

47%

35%

43% 37%

20%

0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 10,888

Chart 34: Response to online marketing stimulus Change from PY 20% 10%

17%

15%

14% 9% 2%

16%

13%

6%

1%

1%

0% -10% -20%

-1% -7% -13%

-13%

-13%

-3% -15%

-12%

-30%

Base: 10,888(CY), 15,603(PY)

70

India Online 2007

Chart 40: Blogging activities Check/read blogs Have a blog site of own

Current Year

74%

72%

80%

20%

36% 25% 11% 6%

19% 13%

70%

66%

59%

60% 40%

Comment on blog post None of the above 80%

31% 24% 9% 4%

18% 10%

27% 17% 8% 3%

12% 7%

0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 14,253

71

Emailing

Chart 41: Member of an online community Not a member of any online community M ember of an online community

Current Year 80% 60%

67% 57%

56% 43%

44% 33%

40%

67%

61%

59% 39%

41% 33%

20% 0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 14,253

72

India Online 2007

Table 14: Membership by type of online community Membership

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

57%

44%

67%

61%

67%

59%

Alumni & Schools

6%

13%

5%

7%

4%

7%

Computers & Internet

5%

8%

4%

7%

3%

5%

Romance & Relationships

6%

5%

3%

3%

2%

5%

Business / Professional community

3%

4%

3%

3%

3%

3%

Music

3%

4%

2%

3%

2%

3%

Schools & Education

4%

2%

2%

2%

3%

3%

Games

3%

2%

2%

3%

2%

2%

Individuals

2%

4%

1%

2%

1%

2%

Arts & Entertainment

2%

2%

0.9%

2%

0.9%

2%

Not a member of any online community

Base: 14,253

73

Emailing

Table 15: Most used local language websites (other than English) Language

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Tamil

24%

17%

16%

21%

16%

19%

Hindi

18%

19%

22%

15%

20%

19%

Malayalam

17%

18%

10%

22%

15%

15%

Telugu

14%

18%

9%

16%

0.0%

13%

Marathi

10%

9%

16%

1%

21%

12%

Kannada

6%

6%

7%

5%

9%

6%

Bengali

4%

4%

9%

13%

0.0%

6%

Gujarati

3%

2%

4%

2%

0.0%

3%

Oriya

0.4%

1%

2%

0.0%

8%

1%

Konkani

0.0%

3%

0.5%

0.0%

0.0%

0.8%

Base: 1,388

74

India Online 2007

Table 16: Online activities desired in other languages Activity

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Email

62%

63%

60%

56%

70%

61%

Chatting

50%

51%

40%

38%

37%

46%

Entertainment

49%

46%

40%

38%

50%

45%

Search information

33%

35%

31%

32%

43%

33%

Online news

32%

34%

30%

26%

27%

31%

Online learning / education

32%

30%

30%

26%

27%

31%

Astrology

24%

23%

23%

18%

32%

23%

Online shopping

17%

19%

18%

17%

17%

18%

Travel related information

16%

17%

17%

18%

13%

16%

Matrimony

14%

13%

13%

13%

19%

13%

Blog

11%

18%

10%

14%

7%

12%

Not Interested

18%

20%

23%

27%

16%

21%

Base: 14,253

75

Emailing

Chart 42: Problems faced while surfing the internet Current Year

Slow website opening

Virus / spyware

Spam / junk mails

80% 61% 60%

58% 51% 47%

59% 52%

64% 46% 45%

58%

58%

49%

60% 60% 53%

62% 49% 49%

40% 20% 0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 14,253

76

India Online 2007

Chart 43: Multiple user shares of email websites Yahoo

Current Year

100%

Gmail

100%

100%

Rediff

100% 89%

83%

77%

72%

80%

59% 57%

65% 52% 46%

60%

54%

53%

42%

41%

40%

39% 25%

20% 0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 14,253

Chart 35: Multiple user shares of email websites Change from PY 40% 22% 30% 20% 10% 0% -10% -20%

1%

28% 20%

6%

3%

4%

-7%

-7%

-30%

6%

24%

12% 2%

4%

0.2%

-1% -20% -22%

Base: 14,253(CY), 15,605(PY)

77

Emailing

Chart 44: Number of email accounts and average per capita email ids One

Current Year

Two

Three

40% 28% 30% 20%

29%

27%

32%

31%

27% 23%

19%

16%

10%

28% 27%

26%

18%

23%

20%

15% 6%

5%

0% Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Base: 14,253

Chart 36: Number of email accounts and average per capita email ids Change from PY 20% 10%

3% 3%

17% 5%

5% -0.3%

11% 8%

5%

2%

3%

0% -10% -20%

-1%

-6% -13%

-30%

-4%

-2%

-15% -24%

Base: 14,253(CY), 15,605(PY)

78

India Online 2007

Most Used Websites Table 17: Top of mind unaided recall - all websites Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

44%

10%

13%

12%

13%

29%

-8.3%

-12.8%

-8.6%

-5.8%

-28.9%

-5.3%

25%

47%

22%

33%

15%

29%

% Change

3%

6%

3%

13%

0.1%

7%

Rediff

2%

4%

45%

4%

8%

11%

-0.8%

-8.1%

4%

2%

-8.0%

-3.7%

Orkut

5%

7%

3%

4%

1%

5%

% Change

5%

6%

3%

4%

1%

5%

Gmail*

1%

11%

0.8%

0.2%

3%

3%

0.5%

0.5%

0.4%

23%

2%

2%

% Change

-0.9%

-2.4%

-1.7%

-6.3%

0.4%

-3.6%

Indiatimes

0.7%

0.9%

0.4%

2%

0.2%

1%

% Change

-1.6%

-3.1%

-1.5%

-1.4%

-4.5%

-4.5%

0.3%

0.2%

0.4%

4%

3%

0.6%

-1.2%

-1.8%

-1.2%

-8.5%

0.4%

-2.4%

0.6%

0.7%

0.4%

0.1%

0.0%

0.5%

0.2%

0.5%

0.7%

0.3%

0.3%

0.4%

-1.0%

0.3%

-0.9%

-0.2%

-0.3%

-0.6%

Yahoo % Change Google

% Change

% Change Hotmail

MSN % Change Contest2win* % Change Naukri % Change

Base: 13,960(CY), 15,547(PY)

79

Emailing

Table 18: Most used website - all websites Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Google

27%

43%

20%

30%

21%

29%

Yahoo

45%

4%

6%

9%

6%

27%

Rediff

1%

3%

51%

4%

3%

11%

Orkut

8%

12%

4%

6%

2%

8%

Gmail

0.3%

18%

0.2%

0.6%

4%

4%

Hotmail

0.0%

0.0%

0.3%

23%

2%

2%

Indiatimes

0.5%

0.7%

0.4%

0.8%

0.0%

0.9%

Wikipedia

0.3%

1%

1%

0.3%

0.1%

0.6%

Moneycontrol

0.3%

0.7%

0.7%

1%

0.9%

0.5%

Naukri

0.4%

0.5%

0.9%

0.7%

0.2%

0.5%

Base: 14,075

80

India Online 2007

Table 19: Info search (English) Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Google

72%

86%

71%

80%

48%

75%

Yahoo

14%

3%

6%

5%

14%

10%

English

3%

1%

5%

3%

8%

3%

Rediff

0.7%

0.7%

10%

0.7%

3%

2%

Wikipedia

2%

2%

1%

0.0%

0.0%

1%

Dictionary

0.9%

2%

0.8%

0.8%

0.0%

1%

MSN

0.9%

0.1%

0.6%

6%

0.5%

1%

Indiatimes

0.4%

0.3%

0.5%

0.3%

0.0%

0.5%

BBC

0.7%

0.5%

0.1%

0.0%

0.0%

0.5%

Sify

0.3%

0.1%

0.3%

0.0%

19%

0.4%

Base: 7,874

81

Emailing

Table 20: Info search (local language) Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

77%

70%

75%

68%

68%

74%

Manoramaonline

1%

3%

1%

3%

12%

2%

Guruji

1%

4%

0.9%

0.3%

5%

2%

Google

Webduniya

0.9%

2%

2%

0.7%

4%

1%

Kerala

2%

1%

0.0%

0.0%

0.0%

1%

Khoj

1%

1%

1%

0.1%

1%

1%

Eenadu

2%

1%

0.3%

0.4%

0.0%

1%

Webulagam

1%

0.6%

0.7%

0.0%

0.0%

0.8%

MSN

0.3%

0.0%

0.2%

11%

0.0%

0.8%

Chennaionline

0.5%

1%

0.6%

0.4%

0.0%

0.6%

Base: 3,853

82

India Online 2007

Table 21: Job search Website Naukri % Change

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

35%

37%

39%

41%

39%

37%

-14.8%

-17.5%

-6.9%

-1.2%

-22.4%

-12.2%

Monster

29%

27%

25%

23%

20%

27%

% Change

10%

8%

5%

0.3%

6%

8%

Timesjobs

13%

15%

14%

15%

19%

14%

% Change

6%

8%

6%

9%

14%

7%

Google

6%

5%

4%

5%

5%

5%

% Change

2%

3%

1%

4%

4%

2%

Yahoo

4%

0.9%

0.7%

1%

1%

3%

% Change

1%

-0.4%

-2.6%

-0.6%

-0.9%

0.2%

0.8%

0.6%

6%

2%

1%

2%

-2.8%

-2.0%

0.9%

-1.1%

-2.4%

-2.1%

2%

1%

0.9%

4%

0.3%

2%

% Change

0.3%

0.3%

-0.6%

2%

-2.5%

0.3%

Indiatimes

2%

1%

1%

0.2%

5%

1%

% Change

1%

-0.1%

0.5%

-5.9%

0.6%

-0.2%

1%

0.6%

2%

3%

2%

1%

0.5%

-1.0%

1%

0.0%

1%

0.2%

Rediff % Change Freshersworld

Jobs % Change Jobsahead

0.8%

2%

1%

0.8%

0.0%

1%

% Change

-4.3%

-1.9%

-3.9%

-2.7%

-2.8%

-4.0%

Base: 10,387(CY), 11,421(PY)

83

Emailing

Table 22: Booking travel tickets Website Makemytrip % Change Yatra*

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

15%

18%

18%

27%

12%

17%

7%

10%

9%

13%

3%

7%

17%

18%

13%

13%

14%

16%

16%

14%

18%

11%

18%

15%

-22.9%

-24.3%

-22.3%

-17.1%

-18.3%

-21.9%

11%

14%

9%

7%

3%

11%

6%

11%

5%

-1.5%

0.9%

6%

% Change IRCTC % Change Google % Change Yahoo

12%

3%

4%

5%

9%

8%

% Change

5%

-0.9%

0.3%

-2.8%

-11.9%

0.7%

Rediff

3%

3%

14%

3%

2%

5%

% Change

-5.0%

-4.7%

6%

-2.2%

-4.3%

-2.5%

Indiatimes

2%

5%

2%

4%

3%

3%

% Change

-2.4%

-0.4%

-3.6%

-8.7%

1%

-3.1%

Travel

3%

1%

2%

1%

0.0%

3%

% Change

2%

-0.1%

0.6%

-0.2%

-1.9%

1%

Travelguru

2%

2%

2%

3%

3%

2%

% Change

2%

1%

1%

3%

3%

2%

Cleartrip*

2%

3%

2%

4%

0.4%

2%

% Change

Base: 7,089(CY), 7,334(PY)

84

India Online 2007

Table 23: Online shopping (other than travel tickets) Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

38%

38%

20%

41%

9%

34%

-6.6%

-11.6%

-7.5%

-7.0%

-15.2%

-4.4%

17%

23%

52%

16%

17%

25%

% Change

1%

-1.1%

-0.1%

-7.1%

-12.4%

-3.8%

Google

8%

10%

6%

4%

3%

8%

% Change

5%

4%

4%

2%

2%

5%

Ebay % Change Rediff

Yahoo % Change

10%

3%

3%

3%

14%

7%

-3.5%

-0.1%

-1.3%

-1.5%

9%

-0.3%

Indiatimes

5%

8%

5%

13%

3%

7%

% Change

-4.1%

-2.0%

0.8%

1%

-10.1%

-4.2%

6%

4%

5%

6%

9%

6%

Shopping

3%

1%

2%

0.3%

6%

2%

% Change

2%

0.2%

0.4%

0.0%

2%

0.8%

Sify

2%

1%

2%

3%

28%

2%

0.5%

0.4%

0.9%

1%

16%

0.3%

Futurebazaar* % Change

% Change Indiaplaza

1%

1%

0.6%

3%

0.0%

1%

% Change

-1.1%

-0.6%

0.0%

2%

-1.2%

-0.2%

1%

0.7%

1%

0.1%

3%

1%

0.9%

0.6%

0.4%

-0.1%

3%

0.7%

Onlineshopping % Change

Base: 7,261(CY), 8,203(PY)

85

Emailing

Table 24: Online news Website Yahoo % Change

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

21%

7%

6%

4%

6%

14%

5%

2%

-1.9%

-1.2%

-0.3%

4%

11%

13%

12%

17%

12%

12%

% Change

1%

-11.7%

-0.1%

2%

-2.3%

-1.2%

Rediff

5%

8%

26%

6%

3%

10%

-1.9%

0.4%

-0.2%

-1.7%

-8.5%

-2.3%

Google

9%

12%

5%

4%

3%

9%

% Change

2%

5%

-1.0%

0.7%

0.9%

3%

NDTV

% Change

Indiatimes

6%

9%

6%

9%

3%

7%

% Change

-9.9%

-2.9%

-3.0%

-0.3%

-7.9%

-7.9%

5%

4%

6%

3%

4%

5%

Aajtak % Change

0.4%

2%

3%

-0.9%

2%

1%

BBC

4%

6%

3%

7%

3%

5%

% Change

2%

2%

0.9%

4%

1%

2%

Timesofindia

3%

5%

4%

2%

6%

3%

-2.1%

-3.4%

0.7%

-2.1%

0.2%

-1.6%

CNN

3%

5%

2%

3%

0.2%

3%

% Change

2%

3%

1%

0.9%

-0.6%

2%

% Change

MSN % Change

3%

2%

1%

14%

2%

3%

0.5%

-2.7%

-2.3%

-13.3%

0.6%

-2.8%

Base: 8,509(CY), 11,069(PY)

86

India Online 2007

Table 25: Financial news & info (rates, quotes, etc.) Website Moneycontrol/CNBC % Change Google % Change Yahoo % Change ICICI Direct/ICICI Bank % Change Rediff

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

12%

14%

15%

14%

13%

13%

5%

-6.2%

0.6%

-7.8%

3%

0.0%

14%

16%

8%

13%

3%

13%

-2.0%

4%

2%

8%

-1.8%

3%

17%

8%

5%

7%

15%

12%

-2.4%

3%

-1.5%

0.9%

1%

1%

7%

8%

7%

5%

5%

7%

-3.6%

-4.4%

-2.5%

-6.4%

-1.9%

-3.2%

4%

4%

18%

4%

1%

6%

% Change

-1.4%

1%

-1.8%

3%

-8.2%

-1.8%

Sharekhan

4%

3%

5%

7%

0.2%

4%

% Change

0.6%

-2.7%

0.2%

3%

-5.2%

-0.4%

NDTV/NDTVprofit

4%

4%

4%

7%

0.2%

4%

% Change

3%

3%

3%

5%

-0.4%

4%

Indiatimes

4%

5%

4%

3%

0.0%

4%

% Change

0.8%

2%

-0.3%

-0.7%

-4.8%

-0.4%

Economictimes % Change Stockmarket*

2%

4%

4%

8%

1%

3%

0.0%

0.6%

2%

6%

-5.1%

0.7%

3%

1%

1%

3%

0.1%

2%

% Change

Base: 6,207(CY), 6,556(PY)

87

Emailing

Table 26: Online share trading Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

ICICI Direct

36%

37%

32%

42%

46%

36%

Sherkhan

19%

23%

25%

27%

12%

22%

Indiabulls

8%

6%

7%

5%

5%

7%

Kotaksecurities

3%

4%

5%

9%

0.0%

4%

Religare

6%

2%

0.5%

2%

0.0%

4%

5Paisa

2%

2%

5%

0.7%

0.0%

3%

BSE

3%

2%

4%

3%

0.0%

3%

NSE

2%

3%

5%

0.0%

0.0%

3%

Geojit

3%

2%

3%

0.0%

0.0%

2%

hdfcsec

3%

1%

2%

2%

0.0%

2%

Base: 1,558

88

India Online 2007

Table 27: Real estate info Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Google

18%

21%

12%

19%

7%

17%

Magicbricks

12%

21%

14%

16%

11%

14%

Yahoo

20%

5%

6%

9%

17%

14%

99acres

9%

14%

9%

10%

12%

10%

12%

8%

11%

7%

8%

10%

Rediff

3%

4%

20%

7%

2%

7%

Indiaproperty

6%

4%

5%

3%

1%

5%

Property

3%

2%

5%

4%

1%

3%

Indiatimes

2%

3%

2%

4%

0.0%

2%

Sify

1%

0.7%

0.9%

0.0%

21%

1%

Realestates

Base: 5,129

89

Emailing

Table 28: Matrimonial search Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Bharatmatrimony

28%

31%

32%

22%

25%

29%

% Change

28%

30%

32%

21%

25%

29%

Shaadi

27%

31%

26%

36%

24%

28%

% Change

-28.1%

17%

-6.6%

31%

-19.2%

-4.5%

Google

6%

7%

4%

4%

3%

6%

% Change

6%

7%

3%

3%

3%

5%

Jeevansaathi

5%

6%

6%

6%

1%

6%

% Change

4%

6%

5%

4%

-0.4%

5%

Yahoo

8%

1%

2%

4%

9%

5%

% Change

3%

-1.7%

-5.4%

3%

8%

2%

Matrimony*

6%

2%

5%

6%

2%

5%

1%

2%

12%

2%

0.6%

3%

-3.0%

-1.7%

1%

1%

-8.5%

-0.6%

4%

3%

1%

3%

8%

3%

3%

3%

3%

3%

3%

3%

% Change Rediff % Change Tamilmatrimony* % Change Simplymarry* % Change Matrimonial % Change

1%

2%

2%

0.2%

3%

2%

-1.2%

-0.3%

-3.3%

-6.4%

-1.3%

-2.1%

Base: 6,675(CY), 7,071(PY)

90

India Online 2007

Table 29: Dating/friendship search Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Orkut

34%

52%

26%

23%

26%

36%

% Change

30%

49%

22%

19%

23%

32%

Yahoo

29%

12%

19%

16%

25%

23%

% Change

-7.6%

-24.9%

-21.4%

-16.7%

-7.4%

-12.6%

Google

7%

11%

5%

5%

8%

8%

% Change

3%

8%

2%

0.4%

-5.6%

3%

3%

3%

23%

5%

2%

7%

-7.1%

-11.9%

10%

-8.8%

-8.2%

-4.8%

Rediff % Change Fropper

3%

2%

5%

7%

7%

3%

-4.2%

-6.9%

-0.9%

4%

4%

-3.1%

2%

2%

2%

5%

1%

2%

% Change

0.4%

-0.4%

-2.9%

-3.6%

-3.2%

-1.4%

Indiatimes

1%

3%

1%

3%

1%

2%

% Change

-4.9%

-4.4%

-4.0%

-10.3%

-7.1%

-5.6%

2%

2%

2%

1%

0.0%

2%

-2.2%

-0.9%

-1.6%

-3.3%

-2.5%

-2.1%

% Change Date

Hi5 % Change Friendfinder % Change Adultfriendfinder % Change

2%

0.6%

3%

1%

4%

2%

-1.4%

-3.3%

0.2%

-2.6%

-1.1%

-1.5%

2%

0.4%

2%

4%

0.3%

2%

-1.1%

-1.5%

-0.8%

3%

-2.3%

-0.7%

Base: 7,084(CY), 6,378(PY)

91

Emailing

Table 30: Social networking/communities Website Orkut

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

59%

78%

64%

48%

34%

64%

Yahoo

21%

6%

11%

10%

28%

16%

MSN

0.7%

0.3%

1%

14%

0.0%

1%

Friends

2%

0.1%

1%

2%

0.0%

1%

Communities

1%

0.7%

0.8%

2%

0.0%

1%

Hi5

1%

0.5%

0.5%

0.4%

2%

0.9%

Myspace

0.7%

0.4%

0.1%

1%

0.0%

0.6%

Tagged

0.2%

0.4%

0.2%

3%

0.0%

0.4%

Fropper

0.3%

0.3%

0.9%

0.2%

5%

0.4%

Bharatstudent

0.5%

0.0%

0.8%

0.0%

0.0%

0.4%

Base: 5,227

92

India Online 2007

Table 31: Online gaming Website Yahoo % Change Zapak*

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

21%

12%

12%

21%

16%

18%

-14.9%

-11.8%

-16.3%

-16.1%

-22.1%

-14.4%

17%

22%

14%

12%

10%

17%

9%

10%

8%

6%

3%

9%

-2.8%

0.6%

0.9%

0.3%

-7.5%

-0.4%

6%

8%

7%

5%

6%

7%

-1.2%

2%

1%

0.6%

-1.2%

-0.1%

% Change Google % Change Games % Change Miniclip

5%

3%

4%

2%

3%

4%

-0.3%

-2.3%

1%

0.4%

0.0%

0.2%

1%

2%

12%

1%

0.3%

3%

-0.5%

-1.8%

-3.5%

-0.8%

-7.9%

-3.0%

4%

2%

4%

0.9%

0.9%

3%

Contest2Win

3%

2%

5%

2%

10%

3%

% Change

2%

0.6%

3%

1%

10%

2%

% Change Rediff % Change Indiagames* % Change

MSN % Change Onlinegames % Change

1%

1%

0.9%

11%

0.0%

2%

-0.2%

0.3%

-0.6%

-8.3%

-2.2%

-1.2%

1%

2%

2%

3%

0.0%

2%

0.6%

2%

2%

2%

-0.2%

1%

Base: 7,383(CY), 6,714(PY)

93

Emailing

Table 32: Download mobile content Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

18%

7%

10%

13%

18%

14%

-10.5%

-8.9%

-4.5%

-16.8%

-10.6%

-8.2%

8%

8%

31%

13%

1%

12%

-6.2%

-11.7%

-9.6%

-9.1%

-17.7%

-10.2%

10%

14%

7%

8%

5%

10%

-2.9%

2%

-1.1%

-0.2%

2%

0.5%

Nokia

9%

9%

7%

10%

12%

9%

% Change

6%

4%

4%

6%

4%

5%

Yahoo % Change Rediff % Change Google % Change

Indiatimes

7%

7%

6%

10%

3%

7%

% Change

-3.6%

-7.7%

-1.8%

2%

-7.5%

-6.3%

Mobile9

4%

4%

4%

5%

8%

4%

% Change

4%

3%

4%

4%

8%

4%

Hutch

4%

3%

2%

7%

0.0%

3%

% Change

3%

3%

0.2%

4%

-1.4%

2%

Ringtones

3%

2%

4%

0.7%

4%

3%

% Change

0.6%

0.6%

2%

0.4%

-1.3%

0.5%

3%

3%

4%

1%

12%

3%

-0.3%

1%

2%

0.9%

12%

1%

Funmaza % Change Airtel % Change

2%

4%

3%

3%

0.5%

3%

-0.5%

-0.8%

0.9%

0.8%

-3.2%

0.1%

Base: 6,912(CY), 6,288(PY)

94

India Online 2007

Table 33: Preferred instant messaging applications Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

77%

47%

44%

39%

60%

63%

Google Talk

9%

32%

9%

4%

9%

14%

Rediffbol

5%

5%

37%

6%

11%

10%

MSN

2%

4%

4%

46%

11%

5%

Orkut

2%

4%

3%

0.9%

3%

3%

Meebo

1%

3%

0.5%

0.4%

0.0%

1%

Skype

0.5%

0.5%

0.5%

0.7%

0.0%

0.6%

Indiatimes

0.3%

0.2%

0.4%

0.3%

0.0%

0.4%

AIM

0.1%

0.5%

0.4%

0.3%

0.0%

0.3%

3%

3%

3%

2%

7%

3%

Yahoo

Others

Base: 8,632

95

Emailing

Table 34: Download music Website Raaga % Change Yahoo % Change Google % Change Cooltoad % Change Musicindiaonline % Change Music % Change Mp3 % Change Rediff % Change Youtube*

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

23%

26%

20%

14%

15%

22%

4%

-0.4%

6%

-3.0%

7%

5%

13%

5%

6%

5%

9%

10%

-7.1%

-1.7%

-3.9%

-9.1%

-3.3%

-4.6%

8%

6%

6%

5%

3%

7%

-1.1%

-0.6%

0.7%

0.3%

0.3%

0.3%

4%

6%

6%

6%

3%

5%

-0.2%

-3.0%

-1.8%

-5.7%

-2.1%

-1.4%

4%

5%

3%

8%

3%

4%

-0.2%

0.2%

-1.5%

4%

-5.5%

-0.5%

3%

4%

6%

7%

0.8%

4%

0.2%

2%

3%

6%

-3.7%

1%

3%

3%

3%

2%

0.0%

3%

-0.7%

-1.2%

-1.3%

-0.7%

-1.2%

-0.7%

1%

0.9%

11%

1%

1%

3%

-1.0%

-1.3%

-5.3%

-0.9%

-6.9%

-3.4%

3%

1%

1%

0.6%

2%

2%

% Change Tamilsongs

3%

1%

0.7%

0.6%

5%

2%

% Change

2%

0.9%

0.0%

0.0%

3%

1%

Base: 8,142(CY), 7,793(PY)

96

India Online 2007

Table 35: Sports content Website Espnstarsports*

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

28%

35%

26%

25%

9%

29%

12%

18%

11%

16%

14%

14%

% Change Cricinfo % Change Yahoo % Change Google % Change Rediff

5%

-0.5%

3%

11%

10%

5%

17%

6%

6%

6%

6%

12%

-3.1%

1%

-4.8%

-0.1%

-10.0%

-0.7%

8%

9%

6%

11%

6%

8%

-1.2%

3%

3%

9%

3%

2%

5%

5%

20%

5%

1%

8%

-1.9%

-3.5%

-3.1%

-2.3%

-12.6%

-3.8%

Sports

5%

3%

5%

4%

6%

4%

% Change

3%

-4.4%

2%

0.3%

4%

1%

Indiatimes

2%

2%

3%

2%

11%

3%

% Change

-0.7%

-2.6%

0.1%

-1.3%

7%

-2.4%

2%

1%

3%

1%

4%

2%

-1.4%

-1.4%

1%

-0.4%

0.9%

-0.4%

% Change

Cricketnext % Change NDTV % Change

2%

2%

3%

3%

1%

2%

-0.3%

-2.3%

-1.6%

-3.8%

-2.4%

-1.5%

Tensports

3%

1%

2%

2%

3%

2%

% Change

-3.9%

-1.3%

-0.7%

0.2%

-0.1%

-1.8%

Base: 7,666(CY), 8,166(PY)

97

Emailing

Table 36: Cinema content Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

16%

4%

7%

8%

11%

11%

-5.6%

-1.1%

-3.3%

0.1%

-0.7%

-2.1%

10%

10%

8%

5%

6%

9%

% Change

-1.1%

1%

3%

1%

3%

2%

Bollywood

5%

5%

6%

6%

9%

5%

% Change

0.1%

2%

0.3%

3%

7%

0.7%

4%

8%

5%

7%

7%

5%

0.2%

-0.7%

1%

0.2%

6%

0.3%

Yahoo % Change Google

PVR Cinemas % Change Indiafm % Change Rediff % Change Cinema % Change Santabanta % Change

4%

5%

5%

5%

0.9%

5%

-1.1%

-0.9%

-0.4%

-1.6%

-3.5%

-1.2%

2%

3%

16%

3%

0.4%

5%

-1.5%

-7.8%

-7.4%

0.6%

-6.1%

-4.9%

3%

3%

6%

5%

2%

4%

0.5%

-3.9%

2%

2%

-2.4%

0.0%

4%

3%

3%

2%

0.5%

3%

-0.4%

-0.3%

-0.2%

2%

0.1%

0.0%

Indiatimes

2%

2%

5%

6%

0.0%

3%

% Change

-1.2%

-4.1%

0.3%

2%

-4.0%

-2.5%

Movies

4%

3%

2%

2%

3%

3%

% Change

2%

2%

0.4%

2%

2%

2%

Base: 6,883(CY), 6,100(PY)

98

India Online 2007

Table 37: Most used local language websites (other than English) Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Google

13%

12%

6%

18%

18%

12%

Yahoo

12%

1%

5%

6%

0.8%

8%

Malayalamanorama

8%

8%

5%

6%

6%

7%

Eeandu

6%

8%

5%

10%

0.0%

7%

Thinamalar

6%

5%

5%

2%

0.0%

5%

Webduniya

3%

6%

4%

6%

9%

4%

Marathiworld

3%

4%

8%

0.0%

7%

4%

Webulagam

6%

2%

0.8%

0.7%

0.0%

4%

Tamilcinema

4%

3%

3%

0.0%

6%

4%

Keralakaumudi

5%

2%

0.1%

0.0%

0.0%

3%

Base: 1,388

99

Emailing

Table 38: Preferred blog sites Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Google

22%

25%

14%

15%

25%

21%

Yahoo

24%

8%

17%

11%

9%

18%

Blogger

9%

18%

10%

9%

8%

11%

Blogspot

8%

20%

4%

18%

2%

11%

Rediff

5%

9%

32%

7%

5%

10%

Ibibo

9%

11%

13%

13%

0.0%

10%

Tagged

4%

0.3%

0.0%

0.0%

0.0%

2%

Debonairblog

3%

2%

1%

0.0%

0.0%

2%

Hi5

3%

0.3%

0.9%

4%

0.0%

2%

Indiatimes

1%

2%

2%

1%

0.0%

2%

Base: 1,853

100

India Online 2007

Table 39: Preferred astrology website Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Yahoo

30%

12%

12%

10%

16%

22%

Astrology

21%

20%

15%

12%

13%

19%

Google

11%

17%

9%

7%

5%

11%

Rediff

4%

7%

29%

6%

2%

9%

Indiatimes astrospeak

6%

11%

8%

9%

1%

8%

Sarafreder

3%

4%

2%

2%

0.0%

3%

Sify

2%

3%

3%

0.5%

31%

3%

MSN

2%

1%

1%

19%

12%

3%

Horoscope

3%

0.8%

0.7%

1%

0.0%

2%

Astrolife

1%

2%

1%

11%

0.0%

2%

Base: 6,357

101

Emailing

Table 40: Preferred online learning / education website Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Google

36.8%

31.4%

31.6%

23.9%

33.6%

33.7%

Yahoo

14.0%

4.3%

4.4%

5.1%

5.6%

9.9%

Wikipedia

4.8%

11.2%

2.8%

3.2%

1.4%

5.7%

Rediff

1.3%

1.7%

16.0%

3.9%

2.1%

4.1%

Education

3.1%

3.1%

3.5%

3.2%

1.9%

3.2%

W3schools

0.8%

4.8%

0.9%

1.0%

0.0%

1.7%

IGNOU

1.1%

1.4%

2.5%

1.2%

3.2%

1.4%

Onlinelearning

0.9%

1.0%

2.6%

1.6%

0.0%

1.3%

Ebizel

1.4%

1.5%

0.8%

0.5%

0.0%

1.3%

Indiatimes

1.0%

0.9%

1.5%

1.1%

0.0%

1.2%

Base: 6,571

102

India Online 2007

Most Used Offline Media Brands Table 41: Favorite TV channels TV Channel Star Plus

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

14%

9%

14%

14%

13%

13%

% Change

4%

3%

4%

8%

0.7%

3%

Discovery

7%

9%

5%

8%

4%

7%

% Change

1%

2%

-0.9%

-2.9%

-3.3%

0.5%

NDTV

4%

5%

6%

6%

4%

5%

% Change

1%

0.4%

1%

0.3%

-1.6%

0.6%

Aajtak

4%

4%

7%

5%

6%

5%

0.6%

0.6%

0.2%

1%

-0.2%

-0.4%

% Change Sun TV % Change HBO % Change Sony % Change

5%

5%

4%

2%

8%

5%

0.9%

3%

-0.2%

-2.1%

3%

0.8%

4%

6%

3%

4%

2%

4%

0.1%

1%

-0.9%

-1.9%

-2.9%

0.1%

4%

3%

4%

5%

3%

4%

-0.8%

-1.4%

-0.8%

2%

-2.1%

-1.0%

Star Movies

4%

3%

2%

4%

0.3%

3%

% Change

1%

-1.5%

-0.4%

3%

-0.9%

0.7%

Zee TV

3%

2%

5%

4%

3%

3%

-0.2%

0.1%

2%

-0.4%

-2.0%

-0.2%

M TV

3%

4%

2%

2%

2%

3%

% Change

1%

2%

-0.2%

-1.5%

1%

0.8%

% Change

Base: 12,631(CY), 15,210(PY)

103

Emailing

Table 42: Favorite newspapers Newspaper

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

32%

38%

37%

37%

33%

35%

% Change

-0.5%

-3.0%

4%

-4.6%

7%

-0.1%

The Hindu

20%

23%

11%

15%

15%

18%

% Change

5%

6%

-1.0%

0.8%

-4.4%

5%

The Hindustan Times

6%

7%

5%

5%

5%

6%

-2.0%

0.8%

-2.5%

-6.2%

-2.7%

-2.0%

The Times of India

% Change Deccan Chronicle

5%

2%

3%

2%

7%

4%

% Change

4%

0.1%

2%

1%

6%

3%

Eenadu % Change Indian Express % Change The Telegraph % Change Dainik Bhaskar % Change The Economic Times % Change Dainik Jagran % Change

3%

2%

2%

2%

0.7%

3%

0.5%

-1.4%

-0.1%

2%

-6.1%

0.3%

3%

3%

2%

2%

0.2%

3%

0.3%

0.0%

-1.2%

-1.6%

-3.0%

-0.4%

2%

2%

4%

5%

3%

3%

0.6%

0.6%

2%

2%

-1.9%

0.5%

2%

2%

3%

2%

12%

2%

0.2%

1%

-1.6%

0.8%

11%

-0.5%

2%

3%

3%

2%

5%

2%

0.2%

1%

1%

0.7%

4%

0.4%

2%

1%

2%

1%

5%

2%

-1.2%

-0.1%

-2.2%

-0.1%

1%

-1.8%

Base: 12,762(CY), 14,438(PY)

104

India Online 2007

Table 43: Favorite magazines Magazine

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

22%

21%

29%

27%

38%

23%

-4.5%

-4.4%

0.3%

-6.6%

10%

-5.5%

6%

8%

6%

8%

3%

7%

% Change

0.4%

3%

-4.4%

4%

-3.8%

-1.0%

The Week

5%

6%

5%

9%

4%

5%

% Change

1%

0.1%

0.6%

6%

-5.2%

1%

Sports Star

5%

4%

4%

0.2%

2%

4%

% Change

3%

0.4%

0.8%

-0.9%

-3.4%

2%

India Today % Change Reader's Digest

Femina % Change Outlook % Change Digit % Change

4%

3%

4%

6%

2%

4%

-0.4%

-1.4%

-1.2%

-0.1%

-0.4%

-0.8%

3%

5%

4%

5%

0.9%

4%

-1.6%

-4.5%

-1.4%

0.7%

-3.4%

-1.8%

3%

6%

3%

2%

0.2%

3%

-1.4%

3%

0.8%

-0.9%

-2.3%

0.5%

Film Fare

4%

1%

2%

4%

10%

3%

% Change

2%

-0.1%

0.3%

0.4%

6%

1%

3%

1%

3%

2%

4%

2%

0.1%

0.0%

1%

-1.6%

4%

0.5%

Women's Era % Change Business World % Change

2%

4%

2%

3%

2%

2%

0.7%

-1.3%

0.5%

1%

-0.4%

0.6%

Base: 10,515(CY), 12,896(PY)

105

Emailing

Table 44: Favorite radio channels Radio Channel

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Radio Mirchi

38%

38%

37%

33%

57%

38%

% Change

12%

8%

13%

7%

37%

12%

Red FM

12%

11%

13%

17%

6%

12%

% Change AIR % Change

4%

0.0%

3%

9%

1%

3%

12%

9%

12%

15%

7%

11%

-2.8%

3%

-2.9%

6%

-5.6%

-2.5%

Radio City

10%

13%

10%

12%

9%

11%

% Change

-2.2%

-0.1%

-0.8%

-0.4%

1%

-1.1%

Suryan FM

8%

5%

4%

3%

6%

6%

% Change

5%

3%

0.2%

-0.1%

-4.6%

3%

Big FM*

6%

5%

6%

6%

2%

5%

5%

4%

5%

3%

6%

5%

-21.2%

-23.8%

-26.7%

-27.4%

-26.7%

-24.1%

3%

6%

4%

3%

0.6%

4%

% Change

0.4%

3%

3%

2%

-0.8%

2%

Fever FM*

2%

2%

3%

4%

1%

3%

0.9%

3%

2%

2%

0.4%

2%

-0.6%

2%

1%

2%

0.4%

0.9%

% Change AIR FM GOLD % Change AIR FM RAINBOW

% Change World Space % Change

Base: 8,205(CY), 12,170(PY)

106

India Online 2007

Offline Brands Recalled Table 45: TOM recall for brands TOM Brand

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Sony

8%

9%

7%

10%

6%

8%

% Change

3%

3%

2%

5%

1%

3%

Nokia

8%

8%

7%

7%

4%

7%

0.5%

-0.8%

2%

1%

-3.0%

1%

4%

5%

5%

3%

5%

5%

% Change Tata % Change

-2.8%

-2.2%

-3.1%

-4.2%

-1.8%

-2.8%

LG

4%

2%

4%

4%

3%

4%

% Change

2%

-2.0%

-0.6%

0.3%

-0.9%

0.2%

Colgate

3%

3%

4%

2%

4%

3%

% Change

2%

1%

1%

0.1%

1%

1%

Reliance

3%

2%

4%

1%

4%

3%

-0.9%

-0.3%

1%

-1.8%

1%

0.0%

HLL

3%

2%

4%

3%

3%

3%

% Change

1%

0.2%

2%

0.9%

3%

1%

Nike

3%

4%

2%

4%

3%

3%

0.5%

-1.1%

-0.5%

-3.5%

-0.1%

-0.2%

3%

2%

3%

2%

4%

3%

0.1%

-0.1%

0.4%

-0.7%

3%

0.2%

% Change

% Change Samsung % Change Pepsi % Change

1%

2%

2%

3%

2%

2%

-1.6%

-0.4%

-0.9%

-0.4%

-1.3%

-1.0%

Base: 13,896(CY), 15,526(PY)

107

Segment Wise Detailed Tables

108

Table 1: Gender breakup Gender

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

7,568

2,836

2,551

812

143

14,253

Male

79%

84%

80%

80%

86%

81%

Female

21%

16%

20%

20%

14%

20%

Sample Base

Table 2: Age group distribution Age Group

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

7,568

2,836

2,551

812

143

14,253

13-18 yrs

15%

11%

8%

10%

6%

11%

19-24 yrs

36%

38%

26%

19%

28%

32%

25-35 yrs

31%

36%

42%

38%

31%

36%

36-45 yrs

11%

8%

15%

21%

25%

13%

46-55 yrs

6%

5%

7%

7%

8%

6%

Above 55 yrs

2%

2%

2%

5%

3%

2%

Sample Base

109

Table 3: City class - by population size City Class

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Sample Base

7,568

2,836

2,551

812

143

14,253

Up to 1 Lakh

11%

9%

12%

9%

12%

11%

1-5 Lakhs

14%

15%

16%

10%

11%

15%

5-10 Lakhs

31%

25%

27%

27%

27%

28%

Above 10 Lakhs

44%

51%

46%

54%

51%

46%

Table 4: City class - by market size City Class

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

7,568

2,836

2,551

812

143

14,253

Metro

38%

45%

36%

49%

37%

39%

Urban uptowns

14%

12%

16%

13%

18%

14%

Emerging Towns

18%

14%

14%

18%

6%

16%

Others

30%

30%

34%

21%

39%

32%

Sample Base

110

Table 5: City wise distribution Cities Sample Base Delhi

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

7,568

2,836

2,551

812

143

14,253

11%

14%

12%

14%

8%

12%

Mumbai

9%

10%

11%

19%

10%

11%

Bangalore

6%

9%

6%

7%

5%

7%

Hyderabad

7%

6%

5%

5%

8%

6%

Chennai

6%

6%

3%

6%

7%

5%

Kolkata

3%

4%

3%

4%

5%

3%

Pune

2%

3%

3%

3%

0.7%

3%

Ahmadabad

2%

2%

1%

2%

0.0%

2%

Lucknow

1%

1%

2%

1%

3%

1%

Coimbatore

1%

0.9%

0.8%

1%

3%

0.9%

Visakhapatanam

1%

0.6%

0.6%

1%

0.0%

0.8%

Chandigarh

0.9%

1%

0.5%

0.8%

0.7%

0.8%

Jaipur

0.8%

0.7%

0.8%

0.5%

0.7%

0.8%

Nagpur

0.7%

0.5%

1%

0.2%

0.7%

0.8%

Indore

0.8%

0.4%

0.9%

1%

0.0%

0.8%

Surat

1%

0.6%

0.4%

1%

0.7%

0.7%

Vadodara

0.9%

0.2%

0.8%

0.8%

1%

0.7%

Thiruvanathapuram

0.9%

0.9%

0.4%

0.5%

0.0%

0.7%

Bhopal

0.7%

0.6%

0.6%

0.5%

1%

0.6%

Faridabad

0.4%

0.6%

0.8%

0.7%

0.0%

0.6%

Ludhiana

0.7%

0.5%

0.5%

0.5%

0.7%

0.6%

Patna

0.6%

0.3%

0.6%

0.3%

3%

0.6%

Bhubaneswar

0.6%

0.6%

0.5%

0.0%

0.7%

0.6%

Kochi

0.6%

0.6%

0.5%

0.8%

0.0%

0.6%

Vijayavada

0.6%

0.6%

0.4%

0.0%

0.0%

0.5%

kanpur

0.3%

0.3%

0.5%

0.5%

1%

0.4%

Madurai

0.5%

0.5%

0.2%

0.0%

0.0%

0.4%

Nashik

0.2%

0.3%

0.6%

0.5%

0.7%

0.4%

Mysore

0.4%

0.5%

0.3%

0.3%

0.0%

0.4%

Dehradun

0.4%

0.3%

0.4%

0.3%

0.0%

0.4%

Allahabad

0.2%

0.3%

0.3%

0.0%

2%

0.3%

Cuttack

0.3%

0.3%

0.4%

0.0%

0.0%

0.3%

Agra

0.2%

0.1%

0.5%

0.2%

0.0%

0.3%

Amritsar

0.5%

0.2%

0.2%

0.2%

0.7%

0.3%

Goa

0.3%

0.1%

0.3%

0.3%

0.0%

0.3%

Guwahati

0.3%

0.1%

0.4%

0.3%

1%

0.3%

Meerut

0.2%

0.3%

0.4%

0.2%

0.0%

0.3%

Rajkot

0.3%

0.3%

0.3%

0.5%

0.0%

0.3%

Ranchi

0.1%

0.1%

0.4%

0.3%

0.7%

0.3%

111

Cities

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Tiruchirapalli

0.5%

0.3%

0.2%

0.3%

0.0%

0.3%

Aurangabad

0.2%

0.0%

0.5%

0.0%

0.0%

0.2%

Jabalpur

0.1%

0.2%

0.2%

0.3%

0.0%

0.2%

Jodhpur

0.1%

0.1%

0.2%

0.3%

0.0%

0.2%

Mangalore

0.2%

0.2%

0.3%

0.2%

0.0%

0.2%

Raipur

0.1%

0.2%

0.3%

0.2%

0.7%

0.2%

Varanasi

0.1%

0.2%

0.2%

0.2%

0.0%

0.2%

Assansol

0.0%

0.0%

0.2%

0.0%

0.0%

0.1%

Dhanbad

0.1%

0.0%

0.1%

0.2%

0.0%

0.1%

Solapur

0.1%

0.0%

0.1%

0.0%

0.0%

0.1%

Others from North India

9%

7%

9%

7%

9%

9%

Others from South India

16%

16%

12%

10%

14%

14%

Others from East India

5%

4%

6%

4%

6%

5%

Others from West India

6%

5%

8%

5%

6%

6%

Table 6: Region-wise break-ups Region

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

7,568

2,836

2,551

812

143

14,253

North

20%

22%

24%

21%

26%

22%

East

11%

10%

14%

9%

26%

12%

South

46%

47%

34%

38%

28%

41%

West

24%

22%

29%

33%

21%

26%

Sample Base

112

Table 7: Preferred language of reading Language

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

7,568

2,836

2,551

812

143

14,253

English

40%

47%

43%

55%

37%

43%

Hindi

17%

15%

20%

13%

17%

18%

Tamil

8%

5%

5%

5%

8%

7%

Telugu

7%

7%

5%

5%

14%

6%

Marathi

3%

4%

6%

4%

3%

5%

Malayalam

5%

6%

3%

4%

4%

4%

Gujarati

5%

2%

3%

4%

3%

4%

Kannada

3%

4%

4%

3%

1%

4%

Bengali

3%

3%

4%

3%

4%

3%

Oriya

2%

2%

2%

0.2%

3%

2%

Punjabi

2%

1%

1%

1%

1%

1%

Urdu

1%

0.8%

0.8%

0.7%

2%

1%

Awadhi

0.8%

0.5%

0.6%

0.4%

0.3%

0.7%

Assamese

0.6%

0.3%

0.4%

0.0%

2%

0.5%

Konkani

0.5%

0.2%

0.4%

0.0%

0.0%

0.4%

Marwari

0.4%

0.4%

0.4%

0.6%

0.5%

0.4%

Bhojpuri

0.2%

0.2%

0.2%

0.0%

0.0%

0.2%

Sindhi

0.3%

0.2%

0.2%

0.1%

0.5%

0.2%

Tulu

0.2%

0.1%

0.2%

0.1%

0.0%

0.2%

Haryanvi

0.1%

0.0%

0.1%

0.0%

0.7%

0.1%

Kashmiri

0.1%

0.0%

0.1%

0.0%

0.0%

0.1%

Maithili

0.1%

0.0%

0.1%

0.0%

0.0%

0.1%

Chhattisgarhi

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Sanskrit

0.1%

0.1%

0.0%

0.0%

0.0%

0.0%

Bodo

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Bundeli

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Dogri

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Kanauji

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Kurchi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Manipuri

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Magahi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Nepali

0.0%

0.1%

0.1%

0.0%

0.0%

0.0%

Santhali

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

0.5%

0.2%

0.3%

1%

0.3%

0.4%

Sample Base

113

Table 8: Socio economic classification SEC

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

7,568

2,836

2,551

812

143

14,253

SEC A

22%

31%

26%

26%

33%

25%

SEC B

31%

31%

33%

37%

28%

32%

SEC C

24%

22%

23%

19%

11%

23%

SEC D

16%

11%

13%

11%

21%

14%

SEC E

7%

5%

6%

7%

7%

6%

Sample Base

Table 9: Highest educational qualification Education Sample Base

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

7,568

2,836

2,551

812

143

14,253

Up to SSC/HSC

16%

10%

11%

14%

13%

13%

College but not Graduate

25%

22%

22%

19%

25%

23%

Graduate & above - general stream

36%

33%

42%

43%

31%

38%

Graduate & above - professional stream

23%

36%

25%

25%

32%

26%

Table 10: Occupational break up Occupation

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Sample Base

7,568

2,836

2,551

Unemployed

48%

40%

33%

812

143

14,253

34%

24%

40%

Employed

52%

60%

68%

66%

76%

60%

114

Table 11: Function / field of occupation Functions Sample Base

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

4,509

1,690

1,520

484

85

8,491

14%

13%

16%

18%

10%

15%

3%

6%

2%

3%

3%

3%

10%

8%

11%

8%

13%

10%

Marketing/Sales Advertising/PR/Media Finance HR

2%

4%

2%

3%

0.9%

3%

IT/Software

20%

30%

14%

22%

7%

19%

Manufacturing

12%

8%

13%

10%

16%

12%

Administration

12%

7%

13%

10%

6%

11%

5%

3%

5%

4%

5%

4%

Academics Consultancy Others

5%

7%

6%

5%

21%

6%

19%

14%

20%

19%

20%

19%

Table 12: Head of the household Head Of The HH

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

7,568

2,836

2,551

812

143

14,253

Head of the household

40%

42%

51%

50%

65%

45%

Not head of the household

60%

58%

49%

50%

35%

55%

Sample Base

Table 13: Monthly family income Income Sample Base

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

6,405

2,400

2,159

688

121

12,062

Up to 5K

14%

9%

12%

11%

6%

12%

5-10K

25%

21%

24%

19%

27%

24%

10-20K

26%

24%

26%

22%

27%

26%

20-30K

14%

16%

14%

20%

18%

14%

30-50K

10%

15%

10%

12%

15%

11%

50-75K

3%

6%

5%

6%

4%

4%

75-100K

3%

4%

4%

5%

1%

4%

Above 100K

6%

7%

5%

5%

3%

6%

115

Table 14: Most expensive vehicle owned by the household Vehicle Owned Sample Base

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

7,568

2,836

2,551

812

143

14,253

Bi-Cycle

7%

6%

6%

4%

9%

7%

Motor-Cycle/Scooter

44%

39%

46%

33%

37%

43%

Small Car (Up to Rs.4 lakhs)

18%

22%

19%

24%

16%

19%

Mid-Size Car (Rs.4 to 8 lakhs)

8%

11%

8%

17%

9%

9%

Premium/Luxury Car (Above Rs.8 lakhs)

2%

2%

1%

3%

2%

2%

Others Don't own a vehicle

1%

1%

1%

0.6%

0.0%

1%

19%

19%

19%

18%

27%

19%

Table 15: Ownership of credit cards (individually) Credit Card

Yahoo

Gmail

Rediff

Sample Base

Hotmail

Sify

AEU

7,568

2,836

2,551

812

143

14,253

Single Card

16%

20%

17%

22%

13%

17%

Multiple Cards

13%

17%

16%

23%

23%

16%

No Credit Card

71%

63%

67%

55%

64%

67%

116

Table 16: Household asset ownership Asset

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

7,568

2,836

2,551

812

143

14,253

Color TV

94%

94%

92%

95%

95%

93%

Mobile Phone

90%

91%

90%

91%

93%

90%

Bank Account

82%

84%

84%

86%

81%

83%

Fridge

78%

80%

77%

79%

85%

78%

Cable TV connection/DTH

73%

74%

74%

77%

78%

74%

Computer/Laptop

72%

76%

64%

78%

69%

70%

Camera

65%

68%

64%

74%

74%

66%

Landline Phone

65%

69%

60%

69%

65%

64%

Life Insurance

61%

61%

63%

65%

57%

62%

Home

61%

62%

57%

58%

60%

59%

Washing Machine

58%

61%

58%

66%

71%

59%

Music System/DVD/MP3

56%

60%

54%

61%

58%

56%

Debit Card

52%

60%

54%

62%

57%

55%

Credit Card

33%

44%

35%

51%

44%

37%

Fixed Deposits

35%

37%

34%

42%

31%

35%

Medical Insurance/CGHS

31%

39%

32%

43%

35%

33%

Air Conditioner

25%

32%

22%

36%

25%

25%

Microwave

23%

28%

23%

37%

28%

25%

Mutual Funds

21%

25%

22%

29%

24%

23%

Demat Account

19%

24%

22%

28%

17%

21%

Share of Companies

19%

22%

20%

27%

19%

21%

Video Camera

19%

24%

17%

27%

32%

20%

IPod

11%

16%

8%

12%

15%

11%

9%

8%

5%

5%

6%

7%

Sample Base

Chit Fund Deposits

Table 17: Current loan liabilities Loan Sample Base

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

7,568

2,836

2,551

812

143

14,253

Home Loan

43%

44%

44%

39%

36%

44%

Personal Loan

20%

22%

21%

27%

31%

21%

Two - wheeler Loan

14%

13%

13%

12%

10%

13%

Car Loan

12%

15%

12%

19%

12%

13%

Education Loan

10%

12%

7%

5%

4%

9%

4%

3%

4%

6%

4%

4%

Business Loan Consumer Durables Other None of Above

3%

3%

3%

3%

2%

3%

0.2%

0.3%

0.1%

0.2%

0.0%

0.1%

10%

6%

10%

7%

12%

9%

117

Table 18: Years of experience in using internet Experience

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Sample Base

7,568

2,836

2,551

812

143

14,253

Less Than 6 Months

10%

7%

8%

8%

10%

9%

6 Months-1 year

11%

8%

9%

5%

10%

9%

1-2 years

18%

13%

16%

9%

10%

16%

2-5 years

26%

25%

28%

22%

40%

26%

5-6 years

12%

13%

12%

16%

10%

12%

6 years and above

24%

35%

27%

41%

21%

28%

Table 19: Place of accessing internet Place Of Access

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

7,568

2,836

2,551

812

143

14,253

Home

64%

69%

54%

72%

65%

62%

Place of work (office / school / college)

71%

80%

78%

74%

78%

75%

Cyber cafe

48%

47%

51%

34%

36%

48%

6%

10%

6%

7%

6%

7%

Sample Base

In transit (while traveling)

Table 20: Type of internet connection at home Connection Type Sample Base

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

4,664

1,748

1,572

501

88

8,783

24 Hrs Broadband

35%

38%

28%

44%

21%

33%

Broadband Dial Up

25%

27%

28%

24%

44%

27%

Regular Dial Up

14%

14%

20%

15%

13%

16%

Cable

10%

9%

8%

7%

15%

9%

Mobile Connection

6%

5%

6%

4%

3%

6%

Wi Fi Connection

1%

2%

1%

2%

0.0%

1%

Lease/Dedicated line

0.4%

0.5%

0.4%

0.0%

0.0%

0.4%

Others

2%

0.9%

2%

0.9%

0.0%

2%

Don't Know

6%

3%

8%

3%

4%

6%

118

Table 21: Type of internet connection at office Connection Type

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

5,769

2,162

1,945

619

109

10,865

24 Hrs Broadband

32%

38%

30%

37%

25%

33%

Broadband Dial Up

23%

19%

26%

26%

46%

24%

Lease/Dedicated line

6%

12%

7%

9%

3%

7%

Regular Dial Up

6%

3%

8%

4%

2%

6%

Cable

6%

4%

6%

5%

8%

6%

Wi Fi Connection

3%

3%

2%

2%

0.0%

3%

Mobile Connection

1%

2%

2%

2%

1%

2%

Others

1%

2%

2%

2%

2%

2%

21%

17%

18%

12%

12%

19%

Sample Base

Don't Know

Table 22: Service provider subscribed to at home Service Provider Sample Base

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

4,664

1,748

1,572

501

88

8,783

BSNL/Sancharnet

33%

35%

38%

35%

45%

36%

Airtel/Bharti

18%

19%

16%

18%

4%

17%

VSNL / Tata

10%

10%

9%

9%

10%

10%

Local Cable Operator

9%

9%

8%

8%

4%

9%

Sify

6%

6%

5%

4%

26%

6%

MTNL

4%

6%

7%

10%

4%

6%

Reliance

5%

5%

6%

7%

4%

5%

Spectranet

0.1%

0.1%

0.2%

0.1%

0.0%

0.1%

Others

9%

7%

6%

7%

1%

7%

Don't Know

5%

3%

6%

2%

3%

5%

119

Table 23: Service provider subscribed to at office Service Provider

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

5,769

2,162

1,945

619

109

10,865

BSNL/Sancharnet

26%

23%

30%

25%

40%

27%

Airtel/Bharti

15%

20%

15%

17%

7%

16%

VSNL / Tata

10%

11%

12%

15%

6%

11%

Reliance

5%

6%

6%

4%

9%

6%

Sify

4%

4%

4%

5%

16%

4%

MTNL

4%

4%

5%

7%

2%

4%

Local Cable Operator

5%

3%

4%

6%

5%

4%

0.2%

0.4%

0.3%

0.4%

0.5%

0.3%

Sample Base

Spectranet Others Don't Know

8%

7%

7%

7%

4%

8%

22%

22%

18%

15%

11%

20%

Table 24: Frequency of accessing internet from home Frequency Sample Base

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

4,506

1,689

1,519

484

85

8,485

Over 5 times a Day

26%

33%

20%

24%

33%

25%

2-5 times a Day

29%

28%

27%

26%

23%

28%

Once Daily

30%

29%

35%

34%

24%

32%

9%

8%

11%

9%

12%

9%

Once In 2-3 Days Once a Week

4%

2%

5%

5%

6%

4%

1-3 times a Month

0.9%

0.7%

1%

0.8%

3%

0.9%

Once in More than a Month

0.8%

0.6%

0.6%

0.6%

0.9%

0.7%

Table 25: Frequency of accessing internet from office Frequency

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

5,176

1,940

1,745

556

97

9,747

Over 5 times a Day

40%

54%

35%

49%

35%

41%

2-5 times a Day

23%

20%

26%

23%

28%

24%

Once Daily

23%

16%

26%

17%

27%

22%

Once In 2-3 Days

8%

5%

7%

6%

7%

7%

Once a Week

5%

4%

5%

4%

2%

4%

1-3 times a Month

1%

1%

0.8%

1%

0.6%

1%

Once in More than a Month

1%

0.7%

1%

0.8%

0.7%

1%

Sample Base

120

Table 26: Time of the day accessing internet from home Time Slot

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

4,393

1,647

1,481

472

83

8,274

Before 9.00 AM

5%

4%

5%

6%

5%

5%

9.00 AM-12.00 Noon

8%

5%

7%

8%

5%

7%

12.00 Noon - 3.00 PM

6%

3%

6%

6%

4%

6%

Sample Base

3.00 PM-6.00 PM

6%

4%

6%

7%

4%

6%

6.00 PM - 9.00 PM

19%

15%

19%

13%

14%

18%

9.00 PM - 12.00 Midnight

33%

37%

38%

37%

38%

36%

After 12.00 Midnight

3%

6%

2%

4%

0.0%

4%

Throughout the Day

19%

25%

16%

19%

30%

20%

Table 27: Time of the day accessing internet from office Time Slot

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

5,174

1,939

1,744

2%

1%

2%

555

97

9,744

2%

2%

2%

9.00 AM-12.00 Noon

21%

19%

21%

23%

16%

21%

12.00 Noon - 3.00 PM

20%

3.00 PM-6.00 PM

13%

19%

21%

21%

18%

20%

10%

15%

10%

10%

13%

6.00 PM - 9.00 PM 9.00 PM - 12.00 Midnight

8%

5%

8%

5%

13%

7%

4%

3%

3%

3%

4%

3%

After 12.00 Midnight

1%

0.9%

1%

2%

2%

1%

Throughout the Day

30%

41%

28%

34%

36%

32%

Sample Base Before 9.00 AM

Table 28: Duration of internet usage from home Time Spent

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Sample Base

4,448

1,667

1,499

477

84

8,376

Less than 30 Minutes

13%

10%

15%

17%

15%

13%

30 to 60 Minutes

27%

24%

30%

28%

32%

28%

1-2 Hours

34%

37%

35%

32%

25%

35%

2-5 Hours

20%

22%

15%

16%

9%

19%

5-8 Hours

3%

4%

3%

3%

18%

3%

More than 8 Hours

3%

3%

2%

4%

0.8%

3%

121

Table 29: Duration of internet usage from office Time Spent

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Sample Base

5,037

1,888

1,698

541

95

9,486

Less than 30 Minutes

19%

16%

22%

18%

18%

20%

30 to 60 Minutes

25%

19%

27%

22%

18%

24%

1-2 Hours

26%

25%

27%

24%

29%

26%

2-5 Hours

17%

19%

13%

17%

25%

16%

5-8 Hours

8%

11%

5%

12%

4%

7%

More than 8 Hours

6%

10%

5%

8%

7%

6%

Table 30: Duration of internet usage during weekdays Time Spent

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Sample Base

6,802

2,549

2,293

730

128

12,810

Less than 30 Minutes

6%

5%

9%

8%

6%

7%

30 to 60 Minutes

18%

15%

20%

17%

21%

18%

1-2 Hours

33%

30%

33%

34%

36%

32%

2-5 Hours

27%

28%

27%

21%

20%

27%

5-8 Hours

8%

11%

6%

8%

2%

8%

More than 8 Hours

9%

11%

5%

12%

15%

8%

Table 31: Duration of internet usage during weekends Time Spent

Yahoo

Gmail

Rediff

Sample Base

5,860

2,196

1,975

9%

9%

10%

30 to 60 Minutes

16%

13%

19%

1-2 Hours

30%

28%

2-5 Hours

25%

25%

5-8 Hours

11%

13%

7%

9%

13%

7%

Less than 30 Minutes

More than 8 Hours

Hotmail

Sify

AEU

629

110

11,035

12%

12%

10%

12%

14%

16%

34%

28%

27%

31%

23%

29%

24%

24%

9%

2%

10%

10%

21%

9%

122

Table 32: Duration of PC usage from home Time Spent

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Sample Base

4,809

1,802

1,621

516

91

9,056

Less than 30 Minutes

10%

9%

10%

9%

9%

10%

30 to 60 Minutes

20%

17%

21%

19%

18%

20%

1-2 Hours

36%

36%

38%

38%

30%

37%

2-5 Hours

22%

24%

20%

21%

16%

21%

5-8 Hours

7%

8%

6%

6%

24%

7%

More than 8 Hours

5%

6%

5%

8%

4%

5%

Table 33: Duration of PC usage from office Time Spent

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Sample Base

5,334

1,999

1,798

573

100

10,046

Less than 30 Minutes

6%

4%

5%

4%

4%

5%

30 to 60 Minutes

9%

6%

8%

5%

8%

8%

1-2 Hours

17%

15%

16%

18%

14%

16%

2-5 Hours

22%

18%

24%

15%

24%

22%

5-8 Hours

26%

29%

27%

31%

33%

27%

More than 8 Hours

20%

29%

20%

27%

17%

22%

Table 34: Time spent by internet users on watching TV Time Spent

Yahoo

Gmail

Rediff

Sample Base

Hotmail

Sify

AEU

6,695

2,509

2,257

719

126

12,608

Less than 30 Minutes

16%

19%

14%

15%

9%

16%

30 to 60 Minutes

28%

29%

27%

26%

17%

28%

1-2 Hours

41%

39%

46%

44%

65%

43%

2-5 Hours

13%

11%

11%

12%

8%

12%

2%

1%

0.9%

2%

0.6%

1%

0.4%

0.3%

0.4%

2%

0.0%

0.5%

5-8 Hours More than 8 Hours

123

Table 35: Time spent by internet users on reading newspaper Time Spent

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Sample Base

6,840

2,563

2,306

734

129

12,881

Less than 30 Minutes

49%

47%

45%

45%

45%

47%

30 to 60 Minutes

39%

42%

41%

39%

34%

41%

1-2 Hours

10%

10%

13%

15%

19%

12%

2-5 Hours

0.8%

0.8%

0.7%

0.9%

0.9%

0.8%

5-8 Hours

0.1%

0.2%

0.1%

0.2%

0.7%

0.1%

More than 8 Hours

0.1%

0.1%

0.0%

0.2%

0.0%

0.1%

Table 36: Time spent by internet users on listening to radio Time Spent

Yahoo

Gmail

Rediff

Sample Base

Hotmail

Sify

AEU

4,516

1,692

1,522

485

85

8,505

Less than 30 Minutes

47%

47%

46%

44%

39%

47%

30 to 60 Minutes

25%

28%

25%

30%

36%

26%

1-2 Hours

18%

18%

19%

19%

14%

18%

2-5 Hours

6%

5%

6%

4%

11%

6%

5-8 Hours

2%

1%

2%

2%

0.0%

2%

More than 8 Hours

2%

2%

2%

1%

0.0%

2%

Table 37: Professional activities Activity

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

7,568

2,836

2,551

812

143

14,253

Emailing - work related

81%

87%

83%

86%

85%

83%

Job Search

72%

76%

75%

70%

70%

73%

Instant messaging

65%

71%

55%

63%

53%

62%

Search work related info

47%

53%

49%

51%

54%

49%

Check business/Financial news

27%

35%

31%

31%

39%

30%

Business/prof. networking

24%

32%

26%

29%

40%

26%

Look for Seminar/workshops

22%

30%

23%

23%

33%

24%

Check business travel info.

16%

22%

19%

22%

29%

19%

3%

2%

3%

2%

0.7%

3%

Sample Base

None of the Above

124

Table 38: Personal activities Activity

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

7,568

2,836

2,551

812

143

14,253

Emailing - personal

88%

90%

90%

93%

74%

89%

Check news

61%

68%

59%

61%

56%

61%

Chatting

64%

72%

50%

58%

47%

59%

Check Sports

58%

65%

54%

57%

50%

57%

Dating/Friendship

54%

57%

47%

45%

49%

51%

Matrimonial search

48%

49%

47%

44%

51%

48%

Astrology

47%

47%

44%

40%

47%

46%

Search for product information

42%

48%

45%

48%

49%

45%

Social networking/communities

45%

55%

38%

40%

38%

44%

Share pictures

42%

49%

35%

32%

39%

40%

Check hobby related info

31%

37%

30%

32%

34%

32%

Check health & lifestyle info

28%

30%

32%

30%

25%

30%

Check cinema content

30%

33%

24%

21%

33%

28%

Sample Base

Check personal travel info. None of the above

23%

30%

26%

34%

35%

26%

0.9%

0.3%

0.7%

0.7%

0.8%

0.7%

Table 39: Downloading activities Activity

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

7,568

2,836

2,551

812

143

14,253

Music

64%

69%

53%

55%

49%

60%

Online games

57%

60%

50%

55%

47%

54%

Mobile contents (ring tones/games)

51%

52%

48%

47%

46%

50%

Educational / Learning material

49%

53%

45%

44%

48%

48%

Screensavers/wallpapers

47%

48%

44%

37%

41%

46%

Movies

32%

37%

24%

28%

31%

29%

Adult content

18%

21%

18%

20%

25%

18%

None of the above

11%

8%

16%

16%

23%

13%

Sample Base

125

Table 40: E-commerce related activities Activity

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

7,457

2,795

2,514

800

140

14,043

E-greetings

59%

64%

55%

62%

68%

58%

Check financial info

45%

49%

45%

45%

46%

46%

Check real estate info

37%

39%

36%

37%

45%

37%

Net banking

28%

40%

29%

37%

32%

31%

Book train tickets

28%

31%

29%

32%

35%

29%

Buy non-travel products

21%

33%

25%

33%

18%

25%

Book air tickets

20%

31%

21%

33%

30%

23%

Online bill payment

21%

31%

21%

27%

27%

23%

Online stock trading

11%

16%

14%

19%

12%

13%

Net telephony

12%

18%

12%

11%

21%

13%

8%

9%

8%

12%

19%

8%

14%

9%

15%

8%

11%

13%

Sample Base

Book hotels None of these

Table 41: Online shopping Online Shopping Sample Base

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

7,568

2,836

2,551

812

143

14,253

Searched only

36%

31%

32%

26%

32%

33%

Both searched and bought

39%

52%

42%

52%

40%

43%

Neither searched nor bought

26%

17%

25%

22%

28%

24%

126

Table 42: Response to online marketing stimulus Response

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

5,782

2,167

1,949

621

109

10,888

Clicked a banner ad

45%

53%

44%

50%

50%

47%

Participated in an online contest

43%

48%

40%

53%

46%

43%

Clicked a sponsored search ad

37%

44%

32%

41%

35%

37%

Bid/Bought in an Online auction

20%

27%

23%

25%

35%

23%

Bought in a special promotion / deal

20%

24%

21%

19%

35%

21%

Clicked a product/service e-mailer

12%

18%

12%

19%

27%

14%

None of the above

28%

22%

29%

23%

46%

27%

Sample Base

Table 43: Blogging activities Activity

Yahoo

Gmail

Rediff

7,568

2,836

2,551

21%

32%

20%

Comment on blog post at least once a week

9%

15%

7%

Have a blog site of my own

6%

13%

Check / read blogs less than once a week

4%

5%

Sample Base Check / read blogs at least once a week

Comment on blog post less than once a week None of the above

Hotmail

Sify

AEU

812

143

14,253

26%

14%

23%

14%

4%

9%

4%

10%

3%

7%

3%

5%

3%

4%

2%

4%

2%

4%

4%

3%

72%

59%

74%

66%

80%

70%

Table 44: Member of an online community Membership

Yahoo

Gmail

Rediff

Sample Base

Hotmail

Sify

AEU

7,568

2,836

2,551

812

143

14,253

Not a member of any online community

57%

44%

67%

61%

67%

59%

Member of an online community

43%

56%

33%

39%

33%

41%

127

Table 45: Membership by type of online community Membership

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Sample Base

7,568

2,836

2,551

812

143

14,253

Not a member of any online community

57%

44%

67%

61%

67%

59%

Alumni & Schools

6%

13%

5%

7%

4%

7%

Computers & Internet

5%

8%

4%

7%

3%

5%

Romance & Relationships

6%

5%

3%

3%

2%

5%

Business / Professional community

3%

4%

3%

3%

3%

3%

Music

3%

4%

2%

3%

2%

3%

Schools & Education

4%

2%

2%

2%

3%

3%

Games

3%

2%

2%

3%

2%

2%

Individuals

2%

4%

1%

2%

1%

2%

Arts & Entertainment

2%

2%

0.9%

2%

0.9%

2%

Cultures & Community

2%

2%

1%

1%

0.2%

2%

Company

2%

1%

2%

0.6%

1%

1%

Travel

0.8%

0.6%

0.8%

2%

2%

0.9%

Religion & Beliefs

0.8%

0.8%

0.8%

0.8%

2%

0.8%

Science & History

0.9%

0.8%

0.4%

0.6%

3%

0.8%

Health, Wellness & Fitness

0.6%

0.7%

0.8%

0.6%

2%

0.7%

Automotive

0.5%

1%

0.5%

0.0%

0.0%

0.5%

Family & Home

0.4%

0.8%

0.6%

0.3%

0.0%

0.5%

Countries & Regional

0.5%

0.7%

0.2%

0.1%

0.0%

0.4%

Fashion & Beauty

0.5%

0.5%

0.3%

0.4%

0.9%

0.4%

Hobbies & Crafts

0.3%

0.5%

0.3%

0.7%

0.0%

0.4%

Recreation & Sports

0.4%

0.1%

0.3%

0.2%

0.0%

0.3%

Cities & Neighborhoods

0.1%

0.1%

0.1%

0.5%

0.0%

0.2%

Gay, Lesbian & Bi

0.2%

0.1%

0.2%

0.3%

0.0%

0.2%

Government & Politics

0.1%

0.4%

0.1%

0.1%

0.1%

0.2%

Pets & Animals

0.2%

0.1%

0.2%

0.2%

0.5%

0.2%

Food, Drink & Wine

0.1%

0.2%

0.1%

0.4%

0.0%

0.1%

Table 46: Usage of other language websites Language

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

7,568

2,836

2,551

812

143

14,253

Use other language websites

11%

14%

11%

12%

22%

12%

Use only English websites

89%

86%

89%

88%

78%

88%

Sample Base

128

Table 47: Online activities desired in other languages Activity

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

7,568

2,836

2,551

812

143

14,253

Email

62%

63%

60%

56%

70%

61%

Chatting

50%

51%

40%

38%

37%

46%

Entertainment

49%

46%

40%

38%

50%

45%

Search information

33%

35%

31%

32%

43%

33%

Online news

32%

34%

30%

26%

27%

31%

Online learning / education

32%

30%

30%

26%

27%

31%

Astrology

24%

23%

23%

18%

32%

23%

Online shopping

17%

19%

18%

17%

17%

18%

Travel related information

16%

17%

17%

18%

13%

16%

Matrimony

14%

13%

13%

13%

19%

13%

Blog

11%

18%

10%

14%

7%

12%

Not Interested

18%

20%

23%

27%

16%

21%

Sample Base

Table 48: Problems faced while surfing the internet Problems Faced Sample Base

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

7,568

2,836

2,551

812

143

14,253

Slow website opening

61%

58%

64%

58%

60%

62%

Virus / spyware

51%

52%

45%

49%

60%

49%

Spam / junk mails

47%

59%

46%

58%

53%

49%

Unsolicited ads/pop-ups

43%

51%

43%

51%

51%

45%

Difficult to connect

35%

30%

36%

31%

46%

35%

Lack of response to queries

27%

31%

25%

28%

29%

27%

Cumbersome navigation

11%

18%

11%

15%

19%

12%

Lack of local language content

8%

8%

9%

9%

18%

9%

Never faced any problem

9%

6%

9%

6%

6%

8%

Others

2%

2%

2%

2%

0.6%

2%

129

Table 49: Top of mind unaided recall - all websites Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

7,413

2,778

2,499

796

140

13,960

Yahoo

44%

10%

13%

12%

13%

29%

Google

25%

47%

22%

33%

15%

29%

Rediff

2%

4%

45%

4%

8%

11%

Orkut

5%

7%

3%

4%

1%

5%

Gmail

1%

11%

0.8%

0.2%

3%

3%

Hotmail

0.5%

0.5%

0.4%

23%

2%

2%

Indiatimes

0.7%

0.9%

0.4%

2%

0.2%

1%

MSN

0.3%

0.2%

0.4%

4%

3%

0.6%

Contest2win

0.6%

0.7%

0.4%

0.1%

0.0%

0.5%

Naukri

0.2%

0.5%

0.7%

0.3%

0.3%

0.4%

Sify

0.4%

0.0%

0.1%

0.0%

20%

0.4%

Moneycontrol

0.3%

0.9%

0.3%

0.6%

0.0%

0.4%

Ebay

0.5%

0.2%

0.2%

1%

0.0%

0.4%

Wikipedia

0.2%

1%

0.4%

0.3%

0.0%

0.4%

Funmaza

0.6%

0.0%

0.0%

0.0%

2%

0.4%

Microsoft

0.3%

0.5%

0.3%

0.9%

0.0%

0.3%

Santabanta

0.3%

0.3%

0.3%

0.0%

0.0%

0.3%

India

0.2%

0.3%

0.6%

0.3%

0.0%

0.3%

You tube

0.3%

0.3%

0.1%

0.5%

0.0%

0.3%

Monster

0.3%

0.0%

0.1%

0.7%

0.0%

0.2%

Nokia

0.3%

0.4%

0.1%

0.0%

0.0%

0.2%

WWE

0.2%

0.3%

0.2%

0.0%

0.0%

0.2%

Espnstar

0.3%

0.2%

0.1%

0.2%

0.0%

0.2%

Freshersworld

0.3%

0.2%

0.2%

0.1%

0.2%

0.2%

Howstuffworks

0.3%

0.4%

0.0%

0.0%

0.0%

0.2%

ICICIbank

0.2%

0.1%

0.1%

0.1%

0.0%

0.2%

NDTV

0.1%

0.2%

0.1%

2%

0.0%

0.2%

India games

0.3%

0.2%

0.0%

0.0%

0.0%

0.2%

Cricinfo

0.2%

0.1%

0.2%

0.1%

0.0%

0.2%

ICICIDirect

0.2%

0.1%

0.3%

0.0%

0.0%

0.2%

Raaga

0.2%

0.0%

0.1%

0.4%

3%

0.2%

Sharekhan

0.3%

0.0%

0.0%

0.2%

0.1%

0.2%

Ebizel

0.3%

0.1%

0.0%

0.0%

0.0%

0.2%

IRCTC

0.3%

0.0%

0.0%

0.0%

0.0%

0.1%

Reliance

0.1%

0.0%

0.2%

0.2%

0.0%

0.1%

BSNL

0.2%

0.0%

0.1%

0.0%

0.0%

0.1%

Download

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

Hi5

0.1%

0.0%

0.0%

0.9%

0.0%

0.1%

Hpindia

0.1%

0.2%

0.1%

0.0%

0.3%

0.1%

Sample Base

130

Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Indiafm

0.1%

0.1%

0.0%

0.3%

0.0%

0.1%

Manoramaonline

0.1%

0.1%

0.1%

0.1%

0.0%

0.1%

Sony

0.1%

0.1%

0.1%

0.0%

0.0%

0.1%

Timesjob

0.2%

0.1%

0.2%

0.0%

0.0%

0.1%

Timesofindia

0.0%

0.1%

0.2%

0.0%

0.0%

0.1%

Makemytrip

0.1%

0.1%

0.2%

0.0%

0.0%

0.1%

Zapak

0.1%

0.2%

0.1%

0.0%

0.0%

0.1%

Economictimes

0.1%

0.0%

0.0%

0.3%

0.0%

0.1%

BBC

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

CBSE

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

NSEindia

0.1%

0.0%

0.1%

0.0%

0.0%

0.0%

Yatra

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

123Greetings

0.1%

0.0%

0.1%

0.0%

0.0%

0.0%

Amazon

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Bharatmatrimony

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

HDFC

0.1%

0.0%

0.0%

0.1%

0.0%

0.0%

Indiabulls

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Indiainfoline

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indiamart

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indianexpress

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indianrailways

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indya

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Samachar

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Shaadi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

VSNL

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Rcm business

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Mail2 web

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Airtel

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

12%

11%

9%

9%

30%

11%

131

Table 50: Most used website - all websites Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

7,474

2,801

2,519

802

141

14,075

Google

27%

43%

20%

30%

21%

29%

Yahoo

45%

4%

6%

9%

6%

27%

Rediff

1%

3%

51%

4%

3%

11%

Orkut

8%

12%

4%

6%

2%

8%

Gmail

0.3%

18%

0.2%

0.6%

4%

4%

Hotmail

0.0%

0.0%

0.3%

23%

2%

2%

Indiatimes

0.5%

0.7%

0.4%

0.8%

0.0%

0.9%

Wikipedia

0.3%

1%

1%

0.3%

0.1%

0.6%

Moneycontrol

0.3%

0.7%

0.7%

1%

0.9%

0.5%

Naukri

0.4%

0.5%

0.9%

0.7%

0.2%

0.5%

Sify

0.2%

0.0%

0.0%

0.3%

31%

0.5%

Ebay

0.5%

0.1%

0.1%

1%

0.0%

0.4%

MSN

0.2%

0.1%

0.2%

4%

4%

0.4%

Icicibank

0.2%

0.2%

0.6%

0.3%

0.0%

0.3%

Icicidirect

0.4%

0.1%

0.4%

0.4%

0.1%

0.3%

Santabanta

0.4%

0.1%

0.2%

0.0%

0.1%

0.3%

Contest2win

0.5%

0.3%

0.1%

0.0%

0.0%

0.3%

Download

0.3%

0.2%

0.2%

0.0%

0.0%

0.2%

Monster

0.2%

0.1%

0.3%

0.3%

0.0%

0.2%

Nseindia

0.2%

0.3%

0.2%

0.0%

0.0%

0.2%

Raaga

0.2%

0.2%

0.1%

0.4%

2%

0.2%

WWE

0.1%

0.5%

0.1%

0.0%

0.0%

0.2%

Youtube

0.2%

0.1%

0.1%

0.0%

0.0%

0.2%

Bseindia

0.2%

0.2%

0.1%

0.0%

0.0%

0.2%

Espnstar

0.1%

0.2%

0.0%

0.5%

0.0%

0.1%

Sharekhan

0.0%

0.2%

0.3%

0.2%

0.1%

0.1%

Timesjob

0.2%

0.1%

0.1%

0.0%

0.0%

0.1%

13%

13%

13%

18%

25%

13%

Sample Base

Others

132

Table 51: Multiple user shares of email websites Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

7,568

2,836

2,551

812

143

14,253

Yahoo

1

83%

72%

77%

65%

89%

Gmail

52%

1

41%

54%

25%

59%

Rediff

46%

53%

1

42%

39%

57%

Hotmail

31%

43%

24%

1

19%

36%

Indiatimes

13%

23%

16%

25%

11%

17%

Sify

Sample Base

11%

16%

12%

12%

1

13%

Sancharnet/BSNL

6%

8%

5%

8%

1%

7%

VSNL

4%

4%

3%

5%

4%

4%

AOL

2%

6%

2%

2%

1%

3%

Lycos

1%

3%

1%

2%

1%

2%

Others

4%

6%

4%

3%

5%

4%

Table 52: No. of email accounts No. Of Email A/C Sample Base

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

7,568

2,836

2,551

812

143

14,253

One

16%

5%

18%

6%

20%

15%

Two

28%

19%

32%

23%

31%

28%

Three

27%

29%

27%

26%

23%

27%

Four

16%

23%

14%

23%

11%

17%

Five or more

12%

25%

9%

22%

15%

14%

Average email ids

2.9

3.6

2.7

3.4

2.8

3.0

133

Table 53: Preferred website for job search Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

5,515

2,067

1,859

592

104

10,387

Naukri

35%

37%

39%

41%

39%

37%

Monster

29%

27%

25%

23%

20%

27%

Timesjobs

13%

15%

14%

15%

19%

14%

Sample Base

Google

6%

5%

4%

5%

5%

5%

Yahoo

4%

0.9%

0.7%

1%

1%

3%

Rediff

0.8%

0.6%

6%

2%

1%

2%

Freshersworld

2%

1%

0.9%

4%

0.3%

2%

Indiatimes

2%

1%

1%

0.2%

5%

1%

Jobs

1%

0.6%

2%

3%

2%

1%

Jobsahead

0.8%

2%

1%

0.8%

0.0%

1%

Jobstreet

0.4%

2%

0.4%

0.0%

0.0%

0.7%

Jobsearch

0.7%

0.1%

1%

0.0%

0.0%

0.6%

Clickjobs

0.5%

0.3%

0.4%

0.5%

0.7%

0.5%

Devnetjobs

0.1%

0.0%

0.3%

0.4%

0.3%

0.2%

Jobsindia

0.1%

0.1%

0.0%

0.9%

0.0%

0.1%

5%

7%

3%

4%

7%

5%

Others

134

Table 54: Preferred website for mobile content Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

3,670

1,375

1,237

394

69

6,912

Yahoo

18%

7%

10%

13%

18%

14%

Rediff

8%

8%

31%

13%

1%

12%

Google

10%

14%

7%

8%

5%

10%

Nokia

9%

9%

7%

10%

12%

9%

Indiatimes

7%

7%

6%

10%

3%

7%

Mobile9

4%

4%

4%

5%

8%

4%

Hutch

4%

3%

2%

7%

0.0%

3%

Ringtones

3%

2%

4%

0.7%

4%

3%

Funmaza

3%

3%

4%

1%

12%

3%

Airtel

2%

4%

3%

3%

0.5%

3%

Mobango

2%

3%

2%

4%

2%

2%

Zedge

2%

4%

0.9%

3%

0.0%

2%

Sify

2%

1%

1%

0.9%

10%

2%

Sample Base

Sonyericsson

0.9%

2%

1%

0.9%

0.0%

1%

1%

0.5%

0.8%

0.0%

0.0%

0.8%

Games

0.8%

0.7%

1%

0.9%

0.7%

0.8%

Cooltoad

0.7%

0.9%

0.5%

1%

0.0%

0.7%

Masti4India

0.7%

0.9%

0.9%

0.1%

0.0%

0.7%

Mobileringtones

0.8%

0.6%

0.9%

0.0%

0.3%

0.7%

Download

0.4%

2%

0.2%

0.6%

0.3%

0.6%

Freeringtones

0.7%

0.6%

0.4%

0.4%

0.0%

0.6%

R World

0.5%

0.2%

1%

0.3%

8%

0.6%

Tagtag

0.5%

1%

0.7%

0.0%

0.0%

0.6%

Motozone

0.8%

0.2%

0.2%

0.4%

0.0%

0.6%

Getjar

0.5%

0.6%

0.5%

0.6%

0.0%

0.6%

Mauj

0.6%

0.5%

0.4%

0.2%

0.0%

0.5%

Papuyaar

0.4%

0.1%

0.4%

0.0%

0.0%

0.4%

Samsungmobile

0.3%

0.7%

0.4%

0.4%

0.0%

0.4%

Zapak

0.2%

0.2%

0.9%

0.1%

0.0%

0.4%

Cellebrum

0.1%

0.9%

0.3%

0.0%

0.0%

0.3%

MSN

0.2%

0.1%

0.1%

3%

0.0%

0.3%

Idea

0.3%

0.6%

0.3%

0.0%

0.0%

0.3%

Hungama

0.2%

0.2%

0.2%

0.0%

1%

0.2%

Indiafm

0.1%

0.3%

0.1%

0.7%

0.0%

0.2%

Raaga

0.1%

0.4%

0.2%

0.0%

0.0%

0.2%

Dotsis

0.2%

0.2%

0.1%

0.4%

0.0%

0.2%

BSNL

0.2%

0.3%

0.2%

0.0%

0.0%

0.2%

Apniisp

0.1%

0.4%

0.3%

0.1%

0.0%

0.2%

Others

16%

17%

7%

10%

14%

14%

Santabanta

135

Table 55: Preferred website for sports Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

4,071

1,526

1,372

437

77

7,666

Espnstarsports

28%

35%

26%

25%

9%

29%

Cricinfo

12%

18%

11%

16%

14%

14%

Yahoo

17%

6%

6%

6%

6%

12%

Google

8%

9%

6%

11%

6%

8%

Rediff

5%

5%

20%

5%

1%

8%

Sports

5%

3%

5%

4%

6%

4%

Indiatimes

2%

2%

3%

2%

11%

3%

Cricketnext

2%

1%

3%

1%

4%

2%

NDTV

2%

2%

3%

3%

1%

2%

Tensports

3%

1%

2%

2%

3%

2%

Sify

2%

2%

1%

0.2%

29%

2%

WWE

2%

1%

2%

0.9%

3%

2%

MSN

0.9%

1%

0.8%

8%

0.0%

1%

BBC Sports

0.9%

0.4%

0.5%

2%

0.0%

0.8%

Timesofindia

0.3%

1%

1%

1%

0.0%

0.7%

Khel

0.3%

0.4%

1%

0.4%

4%

0.5%

Iccworldcup

0.6%

0.4%

0.7%

0.8%

0.0%

0.5%

DD Sports

0.4%

0.0%

0.1%

3%

0.0%

0.4%

CNN

0.6%

0.3%

0.2%

0.1%

0.0%

0.4%

Cricbuzz

0.1%

0.7%

0.3%

0.1%

0.0%

0.3%

Zeesports

0.2%

0.1%

0.2%

0.0%

2%

0.2%

7%

10%

7%

7%

2%

8%

Sample Base

Others

136

Table 56: Preferred website for travel products Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

3,764

1,411

1,269

404

71

7,089

Makemytrip

15%

18%

18%

27%

12%

17%

Yatra

17%

18%

13%

13%

14%

16%

IRCTC

16%

14%

18%

11%

18%

15%

Google

11%

14%

9%

7%

3%

11%

Yahoo

12%

3%

4%

5%

9%

8%

Rediff

3%

3%

14%

3%

2%

5%

Indiatimes

2%

5%

2%

4%

3%

3%

Travel

3%

1%

2%

1%

0.0%

3%

Travelguru

2%

2%

2%

3%

3%

2%

Cleartrip

2%

3%

2%

4%

0.4%

2%

Airdeccan

2%

2%

1%

2%

1%

2%

Airindia

1%

1%

0.5%

0.6%

0.0%

0.9%

Travel India

0.7%

1%

0.4%

0.0%

4%

0.8%

Jetairways

0.6%

0.7%

1%

0.5%

0.3%

0.7%

Sify

0.8%

0.0%

0.4%

0.2%

18%

0.7%

Sample Base

Rajtravels

1%

0.4%

0.3%

0.4%

0.0%

0.7%

MSN

0.2%

0.2%

0.2%

7%

0.0%

0.6%

Tours

0.6%

0.6%

0.6%

0.6%

0.7%

0.6%

Goair

0.5%

0.5%

0.3%

0.1%

0.0%

0.4%

Indianairlines

0.1%

0.6%

0.5%

0.7%

0.0%

0.4%

Spicejet

0.5%

0.1%

0.6%

1%

0.0%

0.4%

Indiatravels

0.5%

0.2%

0.2%

0.0%

0.0%

0.3%

Incredibleindia

0.3%

0.1%

0.4%

0.3%

0.0%

0.3%

Hotels

0.1%

0.2%

0.5%

0.0%

5%

0.3%

Flykingfisher

0.1%

0.3%

0.5%

0.6%

0.0%

0.2%

Travelocity

0.1%

0.4%

0.0%

0.0%

0.0%

0.2%

KSRTC

0.1%

0.2%

0.1%

0.0%

0.0%

0.1%

Thomascook

0.0%

0.0%

0.1%

0.6%

0.0%

0.1%

Airsahara

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sitatours

0.0%

0.0%

0.3%

0.0%

0.0%

0.0%

9%

11%

9%

8%

8%

9%

Others

137

Table 57: Preferred website for matrimony Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

3,544

1,328

1,195

380

67

6,675

Bharatmatrimony

28%

31%

32%

22%

25%

29%

Shaadi

27%

31%

26%

36%

24%

28%

Google

6%

7%

4%

4%

3%

6%

Jeevansaathi

5%

6%

6%

6%

1%

6%

Yahoo

8%

1%

2%

4%

9%

5%

Matrimony

6%

2%

5%

6%

2%

5%

Rediff

1%

2%

12%

2%

0.6%

3%

Tamilmatrimony

4%

3%

1%

3%

8%

3%

Simplymarry

3%

3%

3%

3%

3%

3%

Matrimonial

1%

2%

2%

0.2%

3%

2%

Telugumatrimony

1%

2%

0.4%

0.8%

5%

1%

Keralamatrimony

0.6%

2%

1%

2%

0.0%

0.9%

1%

0.8%

0.6%

0.0%

0.0%

0.9%

Sample Base

Indiamatrimony Indiatimes

0.6%

1%

0.5%

0.4%

0.0%

0.8%

Indianmatrimony

0.7%

0.3%

0.6%

0.2%

0.0%

0.6%

MSN

0.1%

0.1%

0.1%

8%

0.0%

0.5%

Sify

0.3%

0.2%

0.3%

0.0%

12%

0.4%

Punjabmatrimony

0.3%

0.1%

0.3%

0.0%

0.0%

0.3%

Matchmaker

0.2%

0.1%

0.2%

0.1%

0.0%

0.2%

Oriyamatrimony

0.4%

0.0%

0.1%

0.0%

0.0%

0.2%

Bengalimatrimony

0.3%

0.1%

0.1%

0.1%

0.0%

0.2%

Marathimatrimony

0.1%

0.0%

0.6%

0.0%

0.3%

0.1%

Hindimatrimony

0.1%

0.0%

0.1%

0.0%

0.0%

0.1%

Gujuratimatrimony

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Urdumatrimony

0.1%

0.0%

0.0%

0.0%

3%

0.1%

Agarwal2Agarwal

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

Sindhimatrimony

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

5%

6%

3%

2%

0.0%

4%

Others

138

Table 58: Preferred website for financial news/info Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

3,296

1,235

1,111

354

62

6,207

Moneycontrol/CNBC

12%

14%

15%

14%

13%

13%

Google

14%

16%

8%

13%

3%

13%

Yahoo

17%

8%

5%

7%

15%

12%

ICICI Direct/ICICI Bank

7%

8%

7%

5%

5%

7%

Rediff

4%

4%

18%

4%

1%

6%

Sharekhan

4%

3%

5%

7%

0.2%

4%

NDTV/NDTVprofit

4%

4%

4%

7%

0.2%

4%

Indiatimes

4%

5%

4%

3%

0.0%

4%

Economictimes

2%

4%

4%

8%

1%

3%

Stockmarket

3%

1%

1%

3%

0.1%

2%

NSE

2%

2%

2%

0.5%

0.6%

2%

Sify

2%

1%

0.8%

0.9%

26%

2%

Business

2%

1%

0.9%

0.6%

0.0%

1%

Financialnews

1%

0.8%

2%

0.4%

0.0%

1%

CNN

1%

0.9%

0.9%

0.8%

0.0%

1%

0.8%

0.9%

2%

3%

0.0%

1%

1%

0.6%

0.3%

6%

0.0%

1%

Timesofindia

0.9%

1%

1%

2%

8%

1%

Financialexpress

0.7%

0.8%

1%

2%

0.9%

0.9%

1%

0.3%

0.5%

0.0%

3%

0.8%

Sample Base

Indiabulls MSN

HDFC BBC

0.4%

2%

0.1%

0.6%

0.0%

0.8%

Kotaksecurities

0.6%

0.3%

0.8%

1%

0.0%

0.6%

Zeebusiness

0.4%

0.8%

0.8%

0.0%

0.3%

0.6%

Indiainfoline

0.5%

0.2%

0.7%

2%

0.0%

0.5%

Ibnlive

0.5%

0.7%

0.1%

0.0%

0.0%

0.5%

Efinancialnews

0.7%

0.2%

0.3%

0.1%

0.0%

0.5%

Equitymaster

0.3%

0.5%

0.6%

0.4%

0.0%

0.4%

Valueresearch

0.3%

0.6%

0.2%

0.6%

0.0%

0.4%

Manoramaonline

0.6%

0.1%

0.1%

0.0%

0.0%

0.4%

Reliancemoney

0.4%

0.1%

0.3%

0.1%

0.0%

0.3%

Capitalmarket

0.1%

0.3%

0.5%

0.1%

0.0%

0.2%

Karvey

0.2%

0.1%

0.1%

0.5%

0.4%

0.2%

5Paisa

0.0%

0.2%

0.2%

0.6%

0.7%

0.1%

Others

14%

17%

13%

10%

21%

14%

139

Table 59: Preferred website for cinema Website Sample Base

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

3,655

1,370

1,232

392

69

6,883

Yahoo

16%

4%

7%

8%

11%

11%

Google

10%

10%

8%

5%

6%

9%

Bollywood

5%

5%

6%

6%

9%

5%

PVR Cinemas

4%

8%

5%

7%

7%

5%

Indiafm

4%

5%

5%

5%

0.9%

5%

Rediff

2%

3%

16%

3%

0.4%

5%

Cinema

3%

3%

6%

5%

2%

4%

Santabanta

4%

3%

3%

2%

0.5%

3%

Indiatimes

2%

2%

5%

6%

0.0%

3%

Movies

4%

3%

2%

2%

3%

3%

Tamilcinemas

3%

2%

2%

0.3%

3%

3%

Idlebrain

3%

2%

2%

0.8%

0.0%

2%

Sify

2%

3%

3%

3%

35%

2%

Indiaglitz

2%

3%

2%

0.4%

0.0%

2%

Imdb

1%

4%

0.3%

0.9%

0.0%

2%

Funcinemas

1%

3%

0.8%

2%

0.0%

2%

Raaga

2%

0.9%

1%

0.0%

0.4%

1%

Youtube

1%

0.8%

1%

2%

4%

1%

Inox

1%

2%

0.6%

2%

0.0%

1%

Zeecinemas

1%

0.2%

3%

1%

2%

1%

Indiancinema

1%

0.5%

0.9%

0.1%

0.3%

1%

Thecinema

0.8%

2%

0.3%

1%

0.0%

1%

Adlabs

0.6%

1%

1%

0.8%

0.0%

0.9%

MSN

0.2%

0.8%

0.3%

10%

0.0%

0.9%

1%

1%

0.2%

0.9%

0.0%

0.9%

Satyamcinema Galatta

0.9%

1%

0.3%

0.0%

0.0%

0.8%

Indya

0.8%

0.8%

0.5%

0.4%

0.0%

0.8%

Cinemax

0.6%

0.6%

0.7%

2%

0.0%

0.7%

Teluguone

0.9%

0.7%

0.1%

0.0%

0.0%

0.7%

Andhravilas

0.9%

0.5%

0.3%

0.0%

0.0%

0.7%

Filmfare

0.6%

0.8%

0.6%

0.0%

0.0%

0.6%

Hollywood

0.4%

1%

0.3%

0.3%

0.0%

0.5%

Musicindiaonline

0.1%

0.5%

0.1%

5%

0.0%

0.5%

Cinesouth

0.5%

0.2%

0.7%

1%

0.0%

0.5%

NDTV

0.4%

0.4%

0.3%

0.3%

0.0%

0.4%

Smashits

0.3%

0.1%

0.7%

0.0%

0.0%

0.4%

Timesofindia

0.1%

0.8%

0.4%

0.7%

6%

0.4%

Starmovies

0.4%

0.3%

0.7%

0.0%

0.8%

0.4%

Malayalamcinema

0.3%

1%

0.2%

0.2%

0.0%

0.4%

140

Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Chitraloka

0.2%

0.8%

0.3%

0.6%

0.0%

0.4%

Yashrajfilms

0.4%

0.3%

0.3%

0.0%

0.0%

0.3%

Prasad2

0.4%

0.3%

0.1%

0.0%

0.0%

0.3%

Funmala

0.2%

0.0%

0.6%

0.5%

0.0%

0.3%

Sonypictures

0.2%

0.1%

0.2%

1%

0.7%

0.2%

Glamsham

0.3%

0.0%

0.1%

0.1%

0.0%

0.2%

16%

20%

13%

14%

8%

16%

Others

Table 60: Preferred website for online share/stock trading Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Sample Base

827

310

279

89

16

1,558

ICICI Direct

36%

37%

32%

42%

46%

36%

Sherkhan

19%

23%

25%

27%

12%

22%

Indiabulls

8%

6%

7%

5%

5%

7%

Kotaksecurities

3%

4%

5%

9%

0.0%

4%

Religare

6%

2%

0.5%

2%

0.0%

4%

5Paisa

2%

2%

5%

0.7%

0.0%

3%

BSE

3%

2%

4%

3%

0.0%

3%

NSE

2%

3%

5%

0.0%

0.0%

3%

Geojit

3%

2%

3%

0.0%

0.0%

2%

hdfcsec

3%

1%

2%

2%

0.0%

2%

Reliancemoney

1%

2%

1%

0.0%

8%

1%

Karvy

0.3%

0.2%

0.4%

2%

20%

0.5%

Angeltrade

0.6%

0.0%

0.9%

0.7%

0.0%

0.5%

13%

14%

11%

8%

11%

13%

Others

141

Table 61: Preferred website for games Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

3,920

1,469

1,322

421

74

7,383

Yahoo

21%

12%

12%

21%

16%

18%

Zapak

17%

22%

14%

12%

10%

17%

Google

9%

10%

8%

6%

3%

9%

Games

6%

8%

7%

5%

6%

7%

Miniclip

5%

3%

4%

2%

3%

4%

Rediff

1%

2%

12%

1%

0.3%

3%

Indiagames

4%

2%

4%

0.9%

0.9%

3%

Contest2Win

3%

2%

5%

2%

10%

3%

MSN

1%

1%

0.9%

11%

0.0%

2%

Onlinegames

1%

2%

2%

3%

0.0%

2%

Indiatimes

1%

2%

1%

2%

0.0%

2%

Download

2%

1%

1%

2%

0.0%

1%

Easports

1%

2%

1%

1%

0.4%

1%

Games2win

1%

0.6%

0.6%

2%

0.0%

1%

Cricinfo

1%

1%

1%

0.0%

0.0%

1%

Bigfishgames

0.9%

0.6%

1%

1%

0.0%

0.8%

Freeonlinegames

0.7%

0.5%

2%

0.3%

0.0%

0.7%

Sify

0.7%

0.3%

0.7%

0.4%

20%

0.7%

Cartoonnetwork

0.6%

0.4%

1%

0.4%

0.0%

0.6%

Freegames

0.6%

0.5%

0.6%

0.6%

0.0%

0.6%

Hungama

0.4%

0.6%

0.3%

3%

3%

0.6%

Funmaza

0.6%

0.3%

0.9%

0.3%

0.0%

0.5%

Realarcade

0.2%

0.5%

0.4%

2%

0.0%

0.5%

Funtoosh

0.5%

0.2%

0.4%

0.0%

0.0%

0.4%

Gamehouse

0.6%

0.1%

0.2%

0.0%

0.0%

0.4%

Gamespot

0.5%

0.4%

0.4%

0.0%

0.0%

0.4%

Sports

0.4%

0.0%

0.7%

0.5%

0.0%

0.4%

Stickcricket

0.3%

0.8%

0.4%

0.0%

0.0%

0.4%

Santabanta

0.6%

0.2%

0.3%

0.0%

0.5%

0.4%

Gamesonline

0.4%

0.2%

0.4%

1%

0.0%

0.4%

Playgames

0.3%

0.2%

0.4%

0.5%

0.7%

0.3%

Gamesworld

0.4%

0.2%

0.2%

0.0%

0.0%

0.3%

Gamezone

0.1%

0.6%

0.4%

0.0%

0.0%

0.2%

Toondisneyindia

0.2%

0.1%

0.6%

0.0%

0.0%

0.2%

Arcade

0.3%

0.2%

0.1%

0.0%

0.0%

0.2%

Others

16%

21%

16%

19%

25%

17%

Sample Base

142

Table 62: Preferred website for online shopping Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

3,856

1,445

1,300

414

73

7,261

Ebay

38%

38%

20%

41%

9%

34%

Rediff

17%

23%

52%

16%

17%

25%

Google

8%

10%

6%

4%

3%

8%

Yahoo

Sample Base

10%

3%

3%

3%

14%

7%

Indiatimes

5%

8%

5%

13%

3%

7%

Futurebazaar

6%

4%

5%

6%

9%

6%

Shopping

3%

1%

2%

0.3%

6%

2%

Sify

2%

1%

2%

3%

28%

2%

Indiaplaza

1%

1%

0.6%

3%

0.0%

1%

Onlineshopping

1%

0.7%

1%

0.1%

3%

1%

Amazon

0.5%

2%

0.2%

0.1%

0.0%

0.9%

MSN

0.5%

0.2%

0.1%

7%

0.0%

0.7%

Timesofindia

0.2%

0.4%

0.7%

0.5%

0.0%

0.3%

7%

7%

4%

4%

8%

6%

Others

143

Table 63: Preferred website for online news Website Sample Base

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

4,518

1,693

1,523

485

85

8,509

Yahoo

21%

7%

6%

4%

6%

14%

NDTV

11%

13%

12%

17%

12%

12%

Rediff

5%

8%

26%

6%

3%

10%

Google

9%

12%

5%

4%

3%

9%

Indiatimes

6%

9%

6%

9%

3%

7%

Aajtak

5%

4%

6%

3%

4%

5%

BBC

4%

6%

3%

7%

3%

5%

Timesofindia

3%

5%

4%

2%

6%

3%

CNN

3%

5%

2%

3%

0.2%

3%

MSN

3%

2%

1%

14%

2%

3%

Ibnlive

3%

4%

2%

1%

0.0%

3%

Manoramaonline

3%

2%

3%

2%

3%

3%

Thehindu

2%

3%

0.9%

0.6%

7%

2%

Sify

2%

1%

1%

0.1%

30%

2%

Eenadu

2%

2%

0.7%

1%

5%

2%

Zeenews

2%

1%

2%

1%

2%

2%

0.9%

2%

2%

1%

2%

1%

CNBC

1%

0.6%

1%

2%

3%

1%

Dinamalar

1%

0.2%

0.9%

0.0%

3%

0.9%

TV9

1%

0.4%

0.2%

0.0%

0.0%

0.9%

Jagran

Hindustantimes

0.4%

1%

0.8%

1%

0.4%

0.7%

Starnews

0.8%

0.7%

0.8%

0.0%

0.0%

0.7%

DD News

0.6%

0.5%

1%

0.0%

0.0%

0.6%

Times

0.6%

0.5%

0.7%

1%

0.5%

0.6%

Moneycontrol

0.5%

0.0%

0.7%

1%

0.2%

0.5%

Economictimes

0.3%

0.2%

0.8%

0.4%

0.0%

0.4%

Hinduonnet

0.1%

0.4%

0.2%

0.9%

0.0%

0.3%

Esakal

0.1%

0.1%

0.6%

0.7%

0.0%

0.3%

Midday

0.2%

0.2%

0.2%

1%

0.0%

0.2%

Webduniya

0.1%

0.0%

0.3%

0.0%

0.0%

0.1%

9%

9%

8%

14%

1%

9%

Others

144

Table 64: Preferred website for friendship/dating Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

3,762

1,410

1,268

404

71

7,084

Orkut

34%

52%

26%

23%

26%

36%

Yahoo

29%

12%

19%

16%

25%

23%

Google

7%

11%

5%

5%

8%

8%

Rediff

3%

3%

23%

5%

2%

7%

Fropper

3%

2%

5%

7%

7%

3%

Date

2%

2%

2%

5%

1%

2%

Indiatimes

1%

3%

1%

3%

1%

2%

Hi5

2%

2%

2%

1%

0.0%

2%

Friendfinder

2%

0.6%

3%

1%

4%

2%

Adultfriendfinder

2%

0.4%

2%

4%

0.3%

2%

Sample Base

Friends MSN Tagged

2%

1%

1%

0.1%

0.0%

1%

0.6%

0.2%

0.6%

11%

0.0%

1%

1%

0.6%

0.4%

3%

0.0%

1%

Friendship

0.9%

1%

0.7%

0.1%

3%

0.9%

Sify

0.4%

0.3%

0.4%

0.0%

16%

0.5%

Desimartini

0.7%

0.2%

0.1%

0.0%

0.0%

0.5%

Batchmates

0.4%

0.0%

0.4%

0.6%

0.0%

0.4%

Friendster

0.5%

0.2%

0.1%

0.8%

0.0%

0.3%

Match

0.2%

0.0%

0.2%

2%

0.0%

0.2%

Others

9%

9%

10%

13%

6%

9%

145

Table 65: Preferred website for music Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

4,323

1,620

1,457

464

81

8,142

Raaga

23%

26%

20%

14%

15%

22%

Yahoo

13%

5%

6%

5%

9%

10%

Google

8%

6%

6%

5%

3%

7%

Cooltoad

4%

6%

6%

6%

3%

5%

Musicindiaonline

4%

5%

3%

8%

3%

4%

Music

3%

4%

6%

7%

0.8%

4%

Mp3

3%

3%

3%

2%

0.0%

3%

Rediff

1%

0.9%

11%

1%

1%

3%

Youtube

3%

1%

1%

0.6%

2%

2%

Tamilsongs

3%

1%

0.7%

0.6%

5%

2%

Papuyaar

2%

1%

2%

1%

0.0%

2%

Smashits

1%

2%

2%

2%

0.1%

2%

Songs

2%

1%

2%

0.4%

4%

1%

Sample Base

Apniisp Mtv Livewire Dishant Indiatimes Pz10 Bollywoodmusic

2%

1%

0.6%

0.9%

0.2%

1%

0.9%

2%

1%

3%

0.2%

1%

1%

1%

0.7%

3%

0.0%

1%

0.8%

2%

1%

1%

0.4%

1%

1%

1%

1%

2%

0.0%

1%

0.8%

2%

0.5%

0.6%

0.0%

1%

1%

0.4%

0.8%

0.2%

0.0%

0.9%

Indiafm

0.8%

1%

0.9%

0.1%

0.0%

0.9%

Sify

0.9%

0.2%

2%

0.4%

19%

0.9%

1%

0.5%

0.7%

0.0%

0.2%

0.9%

Emusic Andhravilas

1%

0.5%

0.2%

1%

5%

0.9%

Bollyexpress

0.6%

0.8%

1%

0.2%

10%

0.8%

123music

0.6%

1%

0.9%

0.3%

0.0%

0.8%

Bollyfm

0.6%

0.6%

1%

1%

0.0%

0.7%

Musiconline

0.8%

0.6%

1%

0.6%

0.0%

0.7%

Okesite

0.5%

2%

0.2%

0.2%

3%

0.7%

Funmaza

0.6%

0.7%

1%

1%

0.0%

0.7%

Indianmusic

0.5%

0.5%

0.9%

0.4%

0.0%

0.5%

MSN

0.5%

0.2%

0.2%

3%

0.0%

0.5%

Realplayer

0.4%

0.6%

1%

0.0%

2%

0.5%

Downloads

0.2%

1%

0.5%

0.1%

0.0%

0.5%

Mag4U

0.4%

0.2%

0.8%

0.1%

0.0%

0.4%

Timesmusic

0.1%

0.3%

0.7%

0.5%

5%

0.4%

Itunes

0.4%

0.4%

0.4%

0.6%

0.0%

0.4%

Telgusongs

0.2%

0.4%

0.4%

0.0%

0.0%

0.3%

Tamilmp3world

0.3%

0.4%

0.1%

0.0%

0.0%

0.3%

146

Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Radiomirchi

0.2%

0.4%

0.3%

0.0%

0.0%

0.3%

Musicworld

0.3%

0.2%

0.4%

0.0%

0.4%

0.3%

Musicmazaa

0.1%

0.9%

0.2%

0.1%

3%

0.3%

Desimusic

0.1%

0.1%

0.8%

0.0%

0.0%

0.3%

Sonymusic

0.1%

0.0%

0.2%

1%

0.0%

0.2%

Desiweb

0.2%

0.2%

0.1%

0.0%

0.0%

0.1%

12%

15%

10%

25%

5%

13%

Others

Table 66: Preferred info search engine - local language Website Sample Base Google

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

2,046

767

690

220

39

3,853

77%

70%

75%

68%

68%

74%

Manoramaonline

1%

3%

1%

3%

12%

2%

Guruji

1%

4%

0.9%

0.3%

5%

2%

Webduniya

0.9%

2%

2%

0.7%

4%

1%

Kerala

2%

1%

0.0%

0.0%

0.0%

1%

Khoj

1%

1%

1%

0.1%

1%

1%

Eenadu

2%

1%

0.3%

0.4%

0.0%

1%

Webulagam

1%

0.6%

0.7%

0.0%

0.0%

0.8%

MSN

0.3%

0.0%

0.2%

11%

0.0%

0.8%

Chennaionline

0.5%

1%

0.6%

0.4%

0.0%

0.6%

Jagran

0.4%

0.9%

0.4%

0.1%

0.0%

0.5%

Others

14%

15%

18%

16%

11%

15%

147

Table 67: Preferred website for real estate Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

2,723

1,021

918

292

51

5,129

Google

18%

21%

12%

19%

7%

17%

Magicbricks

12%

21%

14%

16%

11%

14%

Yahoo

20%

5%

6%

9%

17%

14%

Sample Base

99acres

9%

14%

9%

10%

12%

10%

12%

8%

11%

7%

8%

10%

Rediff

3%

4%

20%

7%

2%

7%

Indiaproperty

6%

4%

5%

3%

1%

5%

Property

3%

2%

5%

4%

1%

3%

Indiatimes

2%

3%

2%

4%

0.0%

2%

Sify

1%

0.7%

0.9%

0.0%

21%

1%

Realestates

Sulekha

0.7%

1%

0.9%

4%

0.0%

1%

MSN

0.5%

0.2%

0.1%

3%

0.0%

0.5%

Manoramaonline

0.7%

0.3%

0.1%

0.3%

0.0%

0.5%

Realtor

0.3%

0.2%

0.7%

0.9%

0.0%

0.4%

Indiabulls

0.3%

0.1%

1%

0.6%

0.0%

0.4%

Chennaionline

0.3%

1%

0.3%

0.0%

0.0%

0.4%

NDTV

0.2%

0.6%

0.4%

0.3%

0.0%

0.3%

Keralarealestate

0.2%

0.7%

0.1%

0.0%

0.0%

0.3%

11%

15%

12%

12%

20%

12%

Others

Table 68: Preferred info search engine - English Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

4,181

1,567

1,409

449

79

7,874

Google

72%

86%

71%

80%

48%

75%

Yahoo

14%

3%

6%

5%

14%

10%

Sample Base

English

3%

1%

5%

3%

8%

3%

0.7%

0.7%

10%

0.7%

3%

2%

Wikipedia

2%

2%

1%

0.0%

0.0%

1%

Dictionary

0.9%

2%

0.8%

0.8%

0.0%

1%

MSN

0.9%

0.1%

0.6%

6%

0.5%

1%

Indiatimes

0.4%

0.3%

0.5%

0.3%

0.0%

0.5%

BBC

0.7%

0.5%

0.1%

0.0%

0.0%

0.5%

Sify

0.3%

0.1%

0.3%

0.0%

19%

0.4%

Timesofindia

0.2%

0.4%

0.6%

0.0%

0.0%

0.3%

Altavista

0.4%

0.1%

0.6%

0.0%

0.0%

0.3%

5%

4%

4%

4%

7%

5%

Rediff

Others

148

Table 69: Preferred website for instant messaging Website Sample Base Yahoo

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

4,584

1,718

1,545

492

86

8,632

77%

47%

44%

39%

60%

63%

Google Talk

9%

32%

9%

4%

9%

14%

Rediffbol

5%

5%

37%

6%

11%

10%

MSN

2%

4%

4%

46%

11%

5%

Orkut

2%

4%

3%

0.9%

3%

3%

Meebo

1%

3%

0.5%

0.4%

0.0%

1%

Skype

0.5%

0.5%

0.5%

0.7%

0.0%

0.6%

Indiatimes

0.3%

0.2%

0.4%

0.3%

0.0%

0.4%

AIM

0.1%

0.5%

0.4%

0.3%

0.0%

0.3%

3%

3%

3%

2%

7%

3%

Others

Table 70: Preferred website for social networking/communities Website Sample Base Orkut Yahoo

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

2,776

1,040

936

298

52

5,227

59%

78%

64%

48%

34%

64%

21%

6%

11%

10%

28%

16%

0.7%

0.3%

1%

14%

0.0%

1%

Friends

2%

0.1%

1%

2%

0.0%

1%

Communities

1%

0.7%

0.8%

2%

0.0%

1%

Hi5

1%

0.5%

0.5%

0.4%

2%

0.9%

Myspace

0.7%

0.4%

0.1%

1%

0.0%

0.6%

Tagged

0.2%

0.4%

0.2%

3%

0.0%

0.4%

Fropper

0.3%

0.3%

0.9%

0.2%

5%

0.4%

Bharatstudent

0.5%

0.0%

0.8%

0.0%

0.0%

0.4%

Ryze

0.1%

0.4%

0.4%

0.7%

0.3%

0.3%

Linkedin

0.2%

0.8%

0.1%

0.7%

0.0%

0.3%

13%

12%

19%

18%

30%

14%

MSN

Others

149

Table 71: Preferred website for astrology Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

3,376

1,265

1,138

362

64

6,357

Yahoo

30%

12%

12%

10%

16%

22%

Astrology

21%

20%

15%

12%

13%

19%

Google

11%

17%

9%

7%

5%

11%

Rediff

4%

7%

29%

6%

2%

9%

Indiatimes astrospeak

6%

11%

8%

9%

1%

8%

Sarafreder

3%

4%

2%

2%

0.0%

3%

Sify

2%

3%

3%

0.5%

31%

3%

MSN

2%

1%

1%

19%

12%

3%

Horoscope

3%

0.8%

0.7%

1%

0.0%

2%

Astrolife

1%

2%

1%

11%

0.0%

2%

0.9%

0.8%

0.3%

0.7%

0.0%

0.8%

1%

0.9%

0.5%

1%

0.1%

0.8%

Astroyogi

0.5%

1%

0.4%

2%

1%

0.8%

Astrogyan

0.7%

2%

0.6%

0.0%

0.0%

0.8%

Santabanta

0.6%

0.5%

0.8%

1%

0.0%

0.7%

Webduniya

0.1%

0.9%

2%

0.7%

7%

0.6%

Timesofindia

0.4%

1%

0.5%

0.7%

0.0%

0.6%

Bejandaruwalla

0.6%

0.2%

0.8%

1%

0.5%

0.6%

Astrocenter

0.7%

0.7%

0.2%

0.7%

0.0%

0.6%

Paramdhaam

0.6%

0.3%

0.5%

0.0%

0.0%

0.5%

Indya

0.7%

0.0%

0.3%

0.5%

0.0%

0.5%

Astroindia

0.5%

0.3%

0.9%

0.0%

0.0%

0.5%

Webulagam

0.7%

0.0%

0.3%

0.0%

0.0%

0.4%

Manoramaonline

0.6%

0.2%

0.3%

0.0%

0.0%

0.4%

Astrologyzone

0.4%

0.5%

0.5%

0.0%

0.0%

0.4%

Tarot

0.2%

0.6%

0.3%

0.0%

0.0%

0.3%

Ganeshaspeaks

0.5%

0.0%

0.4%

0.0%

0.0%

0.3%

Cyberastro

0.1%

0.8%

0.2%

2%

0.0%

0.3%

Astroworld

0.2%

0.5%

0.4%

0.0%

0.0%

0.3%

Kundli

0.2%

0.3%

0.1%

0.1%

0.0%

0.2%

Jagran

0.2%

0.0%

0.3%

0.6%

0.2%

0.2%

Others

9%

10%

9%

11%

12%

9%

Sample Base

Ivillage Indianastrology

150

Table 72: Preferred website for online learning/education Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

3,489

1,308

1,176

375

66

6,571

Google

37%

31%

32%

24%

34%

34%

Yahoo

14%

4%

4%

5%

6%

10%

Wikipedia

5%

11%

3%

3%

1%

6%

Rediff

1%

2%

16%

4%

2%

4%

Education

3%

3%

4%

3%

2%

3%

W3schools

0.8%

5%

0.9%

1%

0.0%

2%

1%

1%

3%

1%

3%

1%

0.9%

1%

3%

2%

0.0%

1%

Sample Base

IGNOU Onlinelearning Ebizel

1%

2%

0.8%

0.5%

0.0%

1%

Indiatimes

1%

0.9%

2%

1%

0.0%

1%

MSN

0.4%

0.4%

0.7%

11%

3%

1%

CBSE

2%

0.4%

0.3%

0.6%

2%

1%

ICFAI

0.8%

1%

2%

0.1%

0.0%

1%

Microsoft

0.8%

0.6%

0.9%

2%

0.0%

0.9%

1%

0.3%

1%

0.0%

0.0%

0.8%

Annauniversity

1%

0.8%

0.4%

0.9%

0.0%

0.8%

Howstuffworks

0.4%

1%

0.3%

0.6%

0.0%

0.6%

Pubmed

0.4%

0.6%

0.6%

0.6%

0.0%

0.5%

Learning

0.6%

0.3%

0.4%

0.1%

0.0%

0.5%

ICAI

0.6%

0.3%

0.4%

0.5%

0.0%

0.5%

Goiit

0.6%

0.4%

0.8%

0.3%

0.0%

0.5%

Freshersworld

0.6%

0.4%

0.8%

0.1%

0.8%

0.5%

Dewsoftoverseas

0.4%

0.5%

0.6%

0.0%

0.0%

0.5%

BBC

0.4%

0.6%

0.1%

2%

0.0%

0.5%

Symbiosis

0.2%

0.7%

0.3%

0.5%

0.0%

0.4%

Gurukul

0.4%

0.3%

0.4%

1%

0.0%

0.4%

Britishcouncil

0.5%

0.2%

0.2%

0.9%

0.0%

0.4%

Answers

0.5%

0.2%

0.4%

0.0%

0.0%

0.4%

Worldwidelearn

0.3%

0.3%

0.2%

0.1%

0.0%

0.3%

NCERT

0.2%

0.2%

0.4%

0.6%

0.0%

0.3%

Mit.edu

0.1%

0.4%

0.1%

0.1%

0.0%

0.2%

English

0.2%

0.3%

0.1%

0.7%

0.0%

0.2%

Others

22%

28%

22%

33%

47%

24%

Onlineeducation

151

Table 73: Preferred blog sites Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Sample Base

984

369

332

106

19

1,853

Google

22%

25%

14%

15%

25%

21%

Yahoo

24%

8%

17%

11%

9%

18%

Blogger

9%

18%

10%

9%

8%

11%

Blogspot

8%

20%

4%

18%

2%

11%

Rediff

5%

9%

32%

7%

5%

10%

Ibibo

9%

11%

13%

13%

0.0%

10%

Tagged

4%

0.3%

0.0%

0.0%

0.0%

2%

Debonairblog

3%

2%

1%

0.0%

0.0%

2%

Hi5

3%

0.3%

0.9%

4%

0.0%

2%

Indiatimes

1%

2%

2%

1%

0.0%

2%

Youtube

3%

0.1%

0.5%

0.0%

16%

2%

Mylot

2%

0.5%

0.7%

4%

0.0%

1%

0.6%

0.2%

1%

13%

0.0%

1%

MSN Mouthshut

1%

1%

0.6%

1%

0.0%

1%

Sulekha

0.8%

1%

0.3%

0.6%

0.0%

0.7%

Myspace

0.4%

0.8%

1%

2%

0.0%

0.7%

TimesofIndia

0.3%

0.1%

1%

0.0%

0.0%

0.4%

Fropper

0.2%

0.5%

0.5%

0.2%

0.0%

0.3%

Monster

0.4%

0.0%

0.1%

0.0%

0.0%

0.2%

3%

0.7%

1%

2%

36%

2%

Others

152

Table 74: Other language preferred for local language content Language

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Sample Base

737

276

248

79

14

1,388

Tamil

24%

17%

16%

21%

16%

19%

Hindi

18%

19%

22%

15%

20%

19%

Malayalam

17%

18%

10%

22%

15%

15%

Telugu

14%

18%

9%

16%

0.0%

13%

Marathi

10%

9%

16%

1%

21%

12%

Kannada

6%

6%

7%

5%

9%

6%

Bengali

4%

4%

9%

13%

0.0%

6%

Gujarati

3%

2%

4%

2%

0.0%

3%

Oriya

0.4%

1%

2%

0.0%

8%

1%

Konkani

0.0%

3%

0.5%

0.0%

0.0%

0.8%

Urdu

1%

0.6%

0.3%

0.0%

0.0%

0.7%

Punjabi

0.1%

0.5%

0.9%

0.8%

0.0%

0.5%

Assamese

0.1%

0.0%

0.2%

0.0%

0.0%

0.1%

Awadhi

0.0%

0.0%

0.3%

0.0%

0.0%

0.1%

Bhojpuri

0.4%

0.0%

0.0%

0.0%

0.0%

0.1%

Bodo

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Kanauji

0.0%

0.2%

0.2%

0.0%

0.0%

0.1%

Maithili

0.4%

0.0%

0.0%

0.0%

0.0%

0.1%

Manipuri

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

Sanskrit

0.1%

0.0%

0.2%

0.0%

0.0%

0.1%

Tulu

0.0%

0.0%

0.0%

0.0%

12%

0.1%

Bundeli

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Haryanvi

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

Kashmiri

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Marwari

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Santhali

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

1%

3%

3%

6%

0.0%

2%

Others

153

Table 75: Preferred website for checking local language content Website

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Sample Base

737

276

248

79

14

1,388

Google

13%

12%

6%

18%

18%

12%

Yahoo

12%

1%

5%

6%

0.8%

8%

Malayalamanorama

8%

8%

5%

6%

6%

7%

Eeandu

6%

8%

5%

10%

0.0%

7%

Thinamalar

6%

5%

5%

2%

0.0%

5%

Webduniya

3%

6%

4%

6%

9%

4%

Marathiworld

3%

4%

8%

0.0%

7%

4%

Webulagam

6%

2%

0.8%

0.7%

0.0%

4%

Tamilcinema

4%

3%

3%

0.0%

6%

4%

Keralakaumudi

5%

2%

0.1%

0.0%

0.0%

3%

Jagran

2%

5%

3%

2%

5%

3%

Esakal

3%

2%

3%

0.0%

0.0%

3%

Rediff

0.6%

0.2%

12%

2%

0.0%

3%

Kannadaaudio

1%

2%

2%

3%

4%

2%

Anandabazaar

2%

2%

2%

0.5%

0.0%

2%

Dainikjagran

0.5%

3%

2%

0.0%

15%

2%

Banglalive

0.8%

0.8%

4%

4%

0.0%

2%

1%

3%

0.1%

0.0%

0.0%

1%

Matrubhumi Kumudam Gujratsamachar Amarujala

1%

3%

0.0%

0.0%

0.0%

1%

0.7%

2%

2%

0.0%

0.0%

1%

2%

0.0%

0.6%

2%

0.0%

0.9%

bbchindi

0.8%

0.4%

1%

0.0%

0.0%

0.7%

Deepika

0.5%

0.1%

2%

2%

0.0%

0.7%

Sakal

0.8%

0.5%

1%

0.0%

0.0%

0.7%

1%

0.1%

0.3%

0.0%

0.0%

0.7%

Dailythanthi

0.2%

1%

0.0%

0.0%

26%

0.6%

Dinakaran

0.4%

2%

0.2%

0.0%

0.0%

0.6%

Thatskannada

0.2%

0.0%

2%

3%

0.0%

0.6%

Epatra

0.2%

2%

0.5%

0.0%

0.0%

0.5%

Bhaskar

0.4%

1%

0.3%

0.0%

0.0%

0.5%

Maharashtratimes

0.2%

0.2%

0.7%

2%

0.0%

0.3%

16%

19%

20%

31%

4%

19%

Vaartha

Others

154

Table 76: Most preferred TV channel TV Channel

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Sample Base

6,707

2,514

2,261

720

126

12,631

Star Plus

14%

9%

14%

14%

13%

13%

Discovery

7%

9%

5%

8%

4%

7%

NDTV

4%

5%

6%

6%

4%

5%

Aajtak

4%

4%

7%

5%

6%

5%

Sun TV

5%

5%

4%

2%

8%

5%

HBO

4%

6%

3%

4%

2%

4%

Sony

4%

3%

4%

5%

3%

4%

Star Movies

4%

3%

2%

4%

0.3%

3%

Zee TV

3%

2%

5%

4%

3%

3%

M TV

3%

4%

2%

2%

2%

3%

Ten Sports

3%

3%

2%

6%

1%

3%

Star One

3%

2%

3%

4%

6%

3%

ESPN

2%

2%

4%

0.5%

0.3%

3%

CNBC

2%

3%

3%

3%

3%

2%

National Geographic

2%

2%

2%

3%

2%

2%

DD 1

2%

1%

2%

0.9%

2%

2%

CNN IBN

1%

2%

2%

0.6%

3%

2%

Star World

1%

3%

0.4%

3%

0.0%

2%

TV 9

2%

2%

0.8%

0.3%

0.6%

2%

Asianet

2%

1%

1%

0.4%

2%

1%

E TV

1%

2%

1%

0.4%

0.0%

1%

Cartoon Network

1%

1%

0.9%

1%

0.3%

1%

0.9%

1%

0.7%

0.8%

0.0%

1%

1%

1%

1%

0.7%

0.3%

1%

0.9%

0.9%

1%

2%

0.0%

1%

AXN Sab TV Star News Gemini Pogo Travel & Living Zoom

1%

1%

0.8%

1%

0.0%

0.9%

0.9%

0.8%

0.7%

0.3%

5%

0.9%

1%

0.7%

0.3%

0.7%

2%

0.9%

1%

1%

0.5%

0.0%

0.1%

0.9%

BBC

0.7%

1%

0.6%

2%

0.0%

0.8%

Star Sports

0.9%

0.5%

0.5%

1%

2%

0.8%

Sun Music

0.9%

0.8%

0.6%

1%

0.3%

0.8%

Animal Planet

0.7%

0.7%

0.8%

0.0%

0.2%

0.7%

Vijaya TV

0.9%

0.5%

0.3%

1%

0.0%

0.7%

Disney Channel

0.6%

1%

0.2%

1%

0.0%

0.6%

Surya TV

0.6%

0.1%

1%

0.1%

0.0%

0.6%

F TV

0.4%

1%

0.2%

0.3%

4%

0.5%

History Channel

0.5%

0.3%

0.7%

0.0%

0.0%

0.5%

Set Max

0.4%

0.6%

0.7%

0.2%

2%

0.5%

155

TV Channel

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Zee Cinema

0.4%

0.4%

0.4%

0.2%

6%

0.5%

NDTV Profit

0.3%

0.7%

1%

0.0%

0.0%

0.5%

Any Music Channel

0.5%

0.1%

0.5%

0.0%

3%

0.4%

Any News Channel

0.2%

0.5%

1%

0.4%

0.0%

0.4%

Any Sports Channel

0.5%

0.3%

0.3%

0.3%

0.1%

0.4%

Etv Kannada

0.5%

0.4%

0.4%

0.0%

0.7%

0.4%

India TV

0.4%

0.5%

0.5%

0.0%

2%

0.4%

Sahara One

0.4%

0.3%

0.4%

0.1%

1%

0.4%

SS Music

0.6%

0.1%

0.2%

0.2%

0.0%

0.4%

Vh1

0.4%

0.4%

0.2%

0.3%

0.0%

0.4%

Zee News

0.3%

0.1%

0.7%

0.1%

1%

0.4%

Dd News

0.3%

0.5%

0.2%

0.7%

0.0%

0.3%

Kairali TV

0.4%

0.3%

0.1%

0.0%

0.0%

0.3%

Maa TV

0.2%

1%

0.1%

0.0%

0.0%

0.3%

Udaya TV

0.2%

0.3%

0.5%

0.4%

0.0%

0.3%

V Channel

0.2%

0.3%

0.5%

0.5%

0.1%

0.3%

Zee Marathi

0.2%

0.2%

0.4%

0.0%

0.0%

0.3%

Zee Music

0.4%

0.5%

0.0%

0.0%

0.0%

0.3%

NDTV24*7

0.2%

0.5%

0.5%

0.6%

1%

0.3%

Times Now

0.3%

0.3%

0.2%

1%

0.0%

0.3%

Aawaz

0.1%

0.4%

0.3%

0.1%

2%

0.2%

Animax

0.2%

0.5%

0.0%

0.2%

0.0%

0.2%

ETC

0.2%

0.1%

0.5%

0.0%

0.0%

0.2%

Headlines Today

0.2%

0.3%

0.1%

0.0%

0.2%

0.2%

Star Gold

0.2%

0.3%

0.4%

0.0%

0.2%

0.2%

MH1

0.2%

0.2%

0.1%

0.3%

0.0%

0.2%

Jetix

0.2%

0.3%

0.1%

0.0%

0.1%

0.2%

Ibnlive

0.2%

0.4%

0.1%

0.1%

0.0%

0.2%

Alfa Marathi

0.1%

0.1%

0.0%

0.1%

0.0%

0.1%

Any Movie Channel

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

B4U

0.1%

0.0%

0.1%

0.0%

0.0%

0.1%

Etv Bangla

0.0%

0.1%

0.1%

0.1%

0.7%

0.1%

Etv Marathi

0.1%

0.1%

0.2%

0.0%

0.0%

0.1%

God

0.2%

0.1%

0.1%

0.0%

0.2%

0.1%

Jaya TV

0.0%

0.0%

0.2%

0.7%

0.0%

0.1%

Star Anand

0.2%

0.0%

0.2%

0.0%

0.0%

0.1%

Teja TV

0.1%

0.0%

0.2%

0.1%

0.0%

0.1%

Zee Business

0.1%

0.1%

0.1%

0.3%

0.0%

0.1%

Zee Café

0.1%

0.1%

0.0%

0.4%

0.0%

0.1%

Star Utsav

0.1%

0.0%

0.1%

0.4%

0.0%

0.1%

Hungama TV

0.1%

0.1%

0.1%

0.5%

0.0%

0.1%

156

TV Channel

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

India Vision

0.1%

0.3%

0.0%

0.1%

0.0%

0.1%

Hall Mark

0.0%

0.1%

0.0%

0.1%

0.2%

0.1%

Local

0.1%

0.0%

0.1%

0.0%

0.0%

0.1%

Kiran TV

0.1%

0.0%

0.0%

0.6%

0.0%

0.1%

Aditya

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Astha

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

K TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Raj TV

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Sahara TV

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Sanskar

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee English

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Studio

0.0%

0.0%

0.0%

0.2%

0.0%

0.0%

All Telugu

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Nick

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sahara Samay

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Smile TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Bangla

0.0%

0.1%

0.1%

0.0%

0.0%

0.0%

Akasha Bangla

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Peace TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Primier

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Set Pix

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Win Cable

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

1%

2%

1%

0.5%

0.2%

1%

Others

157

Table 77: Most preferred newspaper Newspaper

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Sample Base

6,777

2,540

2,284

727

128

12,762

The Times of India

32%

38%

37%

37%

33%

35%

The Hindu

20%

23%

11%

15%

15%

18%

The Hindustan Times

6%

7%

5%

5%

5%

6%

Deccan Chronicle

5%

2%

3%

2%

7%

4%

Eenadu

3%

2%

2%

2%

0.7%

3%

Indian Express

3%

3%

2%

2%

0.2%

3%

The Telegraph

2%

2%

4%

5%

3%

3%

Dainik Bhaskar

2%

2%

3%

2%

12%

2%

The Economic Times

2%

3%

3%

2%

5%

2%

Dainik Jagran

2%

1%

2%

1%

5%

2%

Malyalam Manorama

2%

1%

3%

2%

0.0%

2%

The Tribune

2%

1%

2%

3%

1%

2%

Deccan Herald

1%

1%

2%

1%

2%

1%

DNA

1%

1%

2%

3%

0.2%

1%

Gujrat Samachar

2%

0.4%

0.7%

1%

1%

1%

Mid Day

1%

0.9%

2%

3%

0.0%

1%

Dinamalar

2%

0.4%

0.8%

0.1%

5%

1%

Vijay Karnataka

1%

0.7%

2%

0.0%

0.0%

1%

Mumbai Mirror

0.8%

0.9%

0.8%

2%

0.2%

0.9%

Anand Bazar Patrika

0.6%

1%

1%

0.0%

3%

0.8%

Daily Thanthi

0.8%

0.4%

0.4%

0.5%

0.0%

0.6%

Lokmat

0.4%

0.2%

1%

0.9%

0.0%

0.6%

Mathrubhumi

0.6%

0.9%

0.8%

0.0%

0.0%

0.6%

Sakal

0.5%

0.3%

0.9%

1%

0.0%

0.6%

Amar Ujala

0.5%

0.3%

0.8%

0.5%

0.0%

0.5%

Divya Bhaskar

0.7%

0.4%

0.3%

0.9%

0.0%

0.5%

Rajasthan Patrika

0.4%

0.4%

0.8%

0.3%

0.0%

0.5%

Dinakaran

0.5%

0.2%

0.5%

0.5%

0.0%

0.4%

Loksatta

0.3%

0.4%

0.7%

0.3%

0.7%

0.4%

Sandesh

0.4%

0.4%

0.4%

0.1%

0.0%

0.4%

Nav Hindi Times

0.4%

0.0%

0.3%

1%

0.0%

0.4%

Business Line

0.3%

0.1%

0.5%

1%

0.0%

0.3%

Nav Bharat Times

0.3%

0.1%

0.3%

0.2%

0.0%

0.3%

Prajavani

0.3%

0.3%

0.1%

0.2%

0.0%

0.3%

Punjab Kesari

0.4%

0.2%

0.4%

0.0%

0.0%

0.3%

Vijaya Times

0.4%

0.1%

0.3%

0.0%

0.0%

0.3%

Hitvada

0.1%

0.1%

0.5%

0.0%

0.2%

0.2%

Maharashtra Times

0.2%

0.1%

0.4%

0.0%

0.0%

0.2%

The Statesman

0.2%

0.2%

0.4%

0.0%

0.0%

0.2%

158

Newspaper

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Nai Dunia

0.2%

0.3%

0.2%

0.1%

0.0%

0.2%

Kerala Kaumudi

0.4%

0.1%

0.0%

0.0%

0.0%

0.2%

Andhra Jyoti

0.1%

0.0%

0.1%

0.0%

0.0%

0.1%

Business Standard

0.2%

0.2%

0.1%

0.0%

0.0%

0.1%

Dharitri

0.0%

0.0%

0.4%

0.0%

0.7%

0.1%

Dinamani

0.1%

0.0%

0.2%

0.0%

0.0%

0.1%

Gulf News

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

Mumbai Samachar

0.1%

0.2%

0.0%

0.2%

0.0%

0.1%

Prabhat Khabar

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Saamna

0.0%

0.0%

0.1%

0.0%

0.0%

0.1%

Samaj

0.2%

0.0%

0.1%

0.1%

0.0%

0.1%

Sambad

0.1%

0.0%

0.1%

0.0%

0.0%

0.1%

Vartha

0.1%

0.2%

0.1%

0.0%

3%

0.1%

Kannada praba

0.1%

0.2%

0.1%

0.2%

0.0%

0.1%

Udayavani

0.0%

0.1%

0.2%

0.2%

0.0%

0.1%

Pratidin (Local)

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Bangalore Times

0.0%

0.2%

0.2%

0.0%

0.0%

0.1%

Asian Age

0.0%

0.0%

0.0%

0.2%

0.0%

0.0%

Employment News

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Financial Express

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Free Press Journal

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Jansatta

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Madhyamum

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Pudhari

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Rashtriya Sahara

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sanmarg

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Siasat

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

The Pioneer

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Vartaman

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Tarun Bharat (Marathi)

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

india Today

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Janshakti

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Aaj Kal

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Inquilab

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Greater Kashmir

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sambad

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Mint

0.0%

0.1%

0.0%

0.3%

0.0%

0.0%

Others

0.6%

0.4%

0.8%

3%

0.0%

0.8%

159

Table 78: Most preferred magazine Magazine Sample Base India Today

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

5,583

2,092

1,882

599

105

10,515

22%

21%

29%

27%

38%

23%

Reader's Digest

6%

8%

6%

8%

3%

7%

The Week

5%

6%

5%

9%

4%

5%

Sports Star

5%

4%

4%

0.2%

2%

4%

Femina

4%

3%

4%

6%

2%

4%

Outlook

3%

5%

4%

5%

0.9%

4%

Digit

3%

6%

3%

2%

0.2%

3%

Film Fare

4%

1%

2%

4%

10%

3%

Women's Era

3%

1%

3%

2%

4%

2%

Business World

2%

4%

2%

3%

2%

2%

Business Today

1%

3%

2%

1%

0.4%

2%

Star Dust

3%

0.5%

1%

0.7%

0.3%

2%

Autocar India

2%

3%

1%

2%

0.0%

2%

Chip

2%

2%

1%

2%

0.0%

2%

Swathi

2%

2%

2%

0.1%

3%

2%

Ananda Vikatan

2%

0.3%

0.9%

0.4%

0.4%

1%

Electronics For You

1%

2%

0.6%

0.4%

0.0%

1%

Vanita

1%

0.8%

2%

0.8%

0.0%

1%

Competition Success Review

1%

0.4%

1%

0.0%

0.0%

1%

Kumudham

1%

0.7%

0.7%

0.1%

5%

1%

Grihshobha

0.9%

0.5%

1%

1%

2%

0.9%

Cosmopolitan

0.9%

0.9%

0.6%

2%

0.7%

0.8%

1%

0.7%

0.3%

0.4%

0.0%

0.8%

Business India

0.8%

0.5%

0.8%

0.8%

0.3%

0.7%

Chitralekha

0.9%

0.2%

0.5%

2%

0.0%

0.7%

Computers Today

0.6%

0.9%

0.6%

0.5%

0.0%

0.7%

Fortune India

0.7%

1%

0.2%

0.0%

1%

0.7%

1%

0.1%

0.3%

0.1%

0.2%

0.7%

India Times

Wisdom Cricket Samrat

1%

0.1%

0.2%

0.2%

0.0%

0.6%

National Geographic

0.6%

0.4%

0.7%

1%

0.6%

0.6%

Overdrive

0.5%

1%

0.7%

0.1%

0.2%

0.6%

PC Quest

0.7%

0.8%

0.3%

0.6%

0.2%

0.6%

Science Reporter

0.7%

0.2%

0.6%

0.0%

3%

0.6%

Time

0.5%

1%

0.5%

0.9%

0.0%

0.6%

Business & Economy

0.5%

1%

0.2%

0.0%

0.0%

0.5%

Health

0.7%

0.4%

0.4%

0.0%

0.0%

0.5%

Meri Saheli

0.5%

0.3%

0.8%

0.3%

0.0%

0.5%

Today

0.3%

0.2%

0.6%

0.4%

2%

0.5%

Outlook Money

0.3%

0.7%

0.5%

0.0%

0.0%

0.4%

160

Magazine

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Brunch

0.3%

0.2%

0.4%

0.0%

0.0%

0.3%

Business Week

0.4%

0.4%

0.1%

0.0%

0.0%

0.3%

Dalal Street

0.2%

0.3%

0.7%

0.9%

0.2%

0.3%

Gladrags

0.3%

0.2%

0.4%

0.6%

0.0%

0.3%

Good House Keeping

0.1%

0.2%

0.8%

0.5%

0.0%

0.3%

Inside Outside

0.2%

0.6%

0.2%

0.3%

0.2%

0.3%

Playboy

0.3%

0.3%

0.2%

0.0%

0.0%

0.3%

Safari

0.5%

0.1%

0.2%

0.0%

0.0%

0.3%

Sananda

0.2%

0.3%

0.3%

0.3%

1%

0.3%

Sudha

0.3%

0.2%

0.6%

0.5%

0.0%

0.3%

PC World

0.1%

0.5%

0.5%

0.6%

0.0%

0.3%

Abhiyan

0.2%

0.1%

0.0%

1%

0.0%

0.2%

Aha Zindagi

0.2%

0.1%

0.5%

0.0%

0.1%

0.2%

Anandamela

0.3%

0.0%

0.1%

0.0%

0.0%

0.2%

Aval Vikatan

0.3%

0.1%

0.1%

0.1%

0.0%

0.2%

Capital Market

0.2%

0.1%

0.3%

0.0%

0.0%

0.2%

Chronicle

0.2%

0.1%

0.0%

0.0%

0.0%

0.2%

Cineblitz

0.2%

0.2%

0.1%

0.0%

0.0%

0.2%

Data Quest

0.1%

0.2%

0.2%

0.5%

0.0%

0.2%

Debonair

0.1%

0.4%

0.3%

0.0%

0.0%

0.2%

Desh

0.2%

0.1%

0.3%

0.1%

0.3%

0.2%

Junior Vikatan

0.2%

0.2%

0.1%

0.0%

0.0%

0.2%

Linux For You

0.2%

0.2%

0.1%

0.0%

0.0%

0.2%

Manorama

0.2%

0.3%

0.2%

0.9%

0.1%

0.2%

Maxim

0.0%

0.7%

0.1%

0.0%

0.1%

0.2%

Sarita

0.2%

0.0%

0.4%

0.3%

0.0%

0.2%

Taranga

0.1%

0.2%

0.2%

0.0%

0.0%

0.2%

The Economist

0.2%

0.3%

0.0%

0.4%

0.0%

0.2%

Graphiti

0.2%

0.2%

0.1%

0.1%

0.0%

0.2%

Auto India

0.1%

0.0%

0.2%

0.0%

0.0%

0.1%

Better Photography

0.1%

0.0%

0.0%

1%

0.0%

0.1%

Buzz

0.1%

0.1%

0.1%

0.2%

0.0%

0.1%

Champak

0.1%

0.3%

0.0%

0.3%

0.0%

0.1%

Deccan Chronicle

0.0%

0.2%

0.2%

0.0%

0.0%

0.1%

Elle

0.1%

0.1%

0.0%

0.5%

0.0%

0.1%

Frontline

0.1%

0.0%

0.0%

0.0%

2%

0.1%

Lokprabha

0.1%

0.0%

0.1%

0.0%

0.0%

0.1%

Saptahik Sakal

0.1%

0.0%

0.1%

0.0%

0.0%

0.1%

Saras Salil

0.0%

0.1%

0.1%

0.3%

0.0%

0.1%

Savvy

0.0%

0.1%

0.1%

0.4%

0.0%

0.1%

Society

0.1%

0.2%

0.0%

0.0%

0.0%

0.1%

161

Magazine

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Top Gear

0.1%

0.1%

0.1%

0.1%

0.0%

0.1%

Living Digital

0.1%

0.1%

0.0%

0.3%

0.0%

0.1%

Saptahik Bartaman

0.1%

0.0%

0.2%

0.0%

0.0%

0.1%

Money life

0.1%

0.0%

0.3%

0.0%

0.0%

0.1%

Animation Reporter

0.1%

0.2%

0.1%

0.0%

0.0%

0.1%

Nirogadhaam

0.1%

0.0%

0.0%

0.1%

0.0%

0.1%

Chandamama

0.1%

0.0%

0.2%

0.1%

0.0%

0.1%

Andra Jyoti

0.1%

0.1%

0.2%

0.0%

0.0%

0.1%

Automobiles

0.0%

0.0%

0.1%

0.3%

0.0%

0.1%

Bikes

0.2%

0.0%

0.0%

0.5%

0.0%

0.1%

Business Standard

0.0%

0.1%

0.2%

0.0%

0.0%

0.1%

Anandalok

0.1%

0.0%

0.1%

0.0%

0.0%

0.0%

Business Times

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Developer IQ

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

Grihlakshmi

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Kadambini

0.0%

0.0%

0.0%

0.0%

0.8%

0.0%

Mathrubhumi

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Outlook Traveller

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

Pratiyogita Darpan

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Saheli

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sakhi

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Mans World

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Kurukshetra

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Auto World

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Economical Times

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

8%

7%

5%

6%

10%

7%

Others

162

Table 79: Most preferred radio channel Radio Channel

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Sample Base

4,357

1,633

1,469

468

82

8,205

Radio Mirchi

38%

38%

37%

33%

57%

38%

Red FM

12%

11%

13%

17%

6%

12%

AIR

12%

9%

12%

15%

7%

11%

Radio City

10%

13%

10%

12%

9%

11%

Suryan FM

8%

5%

4%

3%

6%

6%

Big FM

6%

5%

6%

6%

2%

5%

AIR FM GOLD

5%

4%

5%

3%

6%

5%

AIR FM RAINBOW

3%

6%

4%

3%

0.6%

4%

Fever FM World Space BBC

2%

2%

3%

4%

1%

3%

0.9%

3%

2%

2%

0.4%

2%

1%

0.6%

0.6%

0.7%

3%

1%

Go FM

0.7%

0.6%

1%

0.1%

0.0%

0.8%

Power FM

0.8%

1%

1%

0.0%

0.5%

0.8%

Amar FM

0.3%

0.1%

0.3%

0.6%

0.0%

0.3%

Hum FM

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

0.7%

2%

2%

2%

0.0%

1%

163

Table 80: Top of mind recall for brands TOM Brand

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Sample Base

7,379

2,765

2,487

792

139

13,896

Sony

8%

9%

7%

10%

6%

8%

Nokia

8%

8%

7%

7%

4%

7%

Tata

4%

5%

5%

3%

5%

5%

LG

4%

2%

4%

4%

3%

4%

Colgate

3%

3%

4%

2%

4%

3%

Reliance

3%

2%

4%

1%

4%

3%

HLL

3%

2%

4%

3%

3%

3%

Nike

3%

4%

2%

4%

3%

3%

Samsung

3%

2%

3%

2%

4%

3%

Pepsi

1%

2%

2%

3%

2%

2%

Microsoft

2%

3%

1%

2%

0.4%

2%

Adidas

2%

2%

1%

0.3%

0.0%

2%

Maruti

1%

1%

2%

3%

5%

2%

Reebok

1%

2%

2%

1%

0.0%

2%

HP

1%

1%

2%

1%

2%

2%

Philips

2%

2%

2%

2%

2%

2%

Google

1%

2%

1%

1%

1%

1%

Coca Cola

1%

2%

2%

2%

1%

1%

Godrej

1%

0.6%

2%

2%

0.8%

1%

Hero Honda

1%

0.6%

2%

0.8%

2%

1%

Bajaj

1%

1%

1%

1%

0.7%

1%

Raymonds

1%

0.7%

1%

1%

0.3%

1%

Airtel

1%

1%

0.9%

0.8%

0.5%

1%

1%

1%

0.8%

2%

0.2%

1%

0.7%

1%

1%

1%

0.6%

0.9%

Levis IBM Intel

1%

1%

0.6%

0.6%

0.0%

0.9%

Honda

0.9%

0.7%

1%

1%

0.4%

0.9%

Lakme

0.9%

0.5%

0.8%

0.8%

0.0%

0.7%

Onida

0.8%

0.4%

0.7%

0.1%

2%

0.7%

Videocon

0.6%

0.7%

0.8%

0.3%

2%

0.7%

Britannia

0.8%

0.2%

0.8%

0.6%

0.0%

0.7%

Cadbury

0.7%

0.7%

0.7%

0.5%

0.0%

0.7%

Amul

0.5%

0.6%

0.6%

1%

0.0%

0.6%

Wipro

0.6%

0.9%

0.3%

0.4%

0.0%

0.6%

Compaq

0.5%

0.6%

0.7%

1%

0.0%

0.6%

Lee

0.8%

0.7%

0.4%

0.2%

1%

0.6%

Sony Ericsson

0.5%

1%

0.5%

0.8%

0.4%

0.6%

BPL

0.4%

0.4%

0.5%

0.5%

0.0%

0.5%

HCL

0.5%

0.5%

0.5%

0.9%

0.5%

0.5%

164

TOM Brand

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Mercedes

0.4%

0.7%

0.4%

0.9%

0.4%

0.5%

Nestle

0.6%

0.7%

0.2%

0.0%

0.8%

0.5%

Peter England

0.5%

0.3%

0.4%

2%

0.4%

0.5%

Surf

0.5%

0.4%

0.6%

0.6%

0.3%

0.5%

Apple

0.6%

0.8%

0.3%

0.3%

0.0%

0.5%

BSNL

0.4%

0.4%

0.4%

0.0%

0.0%

0.4%

Motorola

0.5%

0.4%

0.4%

0.5%

0.5%

0.4%

Titan

0.4%

0.6%

0.3%

0.0%

0.5%

0.4%

Whirlpool

0.2%

0.2%

0.7%

0.6%

0.0%

0.4%

Garnier

0.4%

0.2%

0.5%

0.5%

0.0%

0.4%

Bata

0.2%

0.2%

0.5%

1%

0.0%

0.3%

Dabur

0.2%

0.5%

0.4%

0.5%

2%

0.3%

Parle

0.4%

0.2%

0.3%

0.5%

0.0%

0.3%

Dell

0.3%

0.6%

0.2%

1%

0.0%

0.3%

Hyundai

0.3%

0.3%

0.4%

0.9%

0.0%

0.3%

ITC

0.1%

0.3%

0.3%

0.3%

2%

0.3%

Johnson & Johnson

0.3%

0.1%

0.3%

0.3%

0.7%

0.3%

Kingfisher

0.5%

0.3%

0.2%

0.0%

0.0%

0.3%

Pantaloon

0.4%

0.3%

0.2%

0.0%

0.0%

0.3%

Ponds

0.2%

0.1%

0.3%

0.6%

0.0%

0.3%

Toyota

0.5%

0.4%

0.1%

0.1%

0.3%

0.3%

Yamaha

0.1%

0.7%

0.2%

0.3%

0.0%

0.3%

Hutch

0.3%

0.4%

0.3%

0.7%

0.5%

0.3%

Infosys

0.1%

0.2%

0.5%

0.3%

0.0%

0.3%

Thums Up

0.5%

0.0%

0.2%

0.1%

0.8%

0.3%

ICICI

0.2%

0.3%

0.2%

0.7%

0.0%

0.2%

Amway

0.2%

0.2%

0.2%

0.2%

0.5%

0.2%

Lenovo

0.3%

0.1%

0.2%

0.2%

0.0%

0.2%

BMW

0.2%

0.3%

0.2%

0.3%

0.6%

0.2%

Canon

0.2%

0.0%

0.3%

0.0%

0.0%

0.2%

Close Up

0.3%

0.1%

0.1%

0.5%

0.0%

0.2%

Horlicks

0.2%

0.2%

0.1%

0.1%

0.8%

0.2%

ISI

0.3%

0.1%

0.1%

0.0%

0.0%

0.2%

John Players

0.3%

0.2%

0.1%

0.0%

0.0%

0.2%

L`Oreal

0.3%

0.0%

0.2%

0.1%

0.7%

0.2%

Lifebuoy

0.2%

0.1%

0.2%

0.6%

0.0%

0.2%

Lux

0.2%

0.2%

0.2%

0.0%

0.0%

0.2%

Suzuki

0.2%

0.2%

0.2%

0.0%

0.0%

0.2%

Pepe

0.3%

0.2%

0.1%

0.3%

0.5%

0.2%

Pepsodent

0.2%

0.2%

0.3%

0.0%

0.0%

0.2%

Provogue

0.3%

0.3%

0.2%

0.2%

0.0%

0.2%

165

TOM Brand

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Spykar

0.2%

0.2%

0.2%

0.0%

0.0%

0.2%

TVS

0.1%

0.3%

0.3%

0.0%

0.0%

0.2%

Wills

0.1%

0.3%

0.2%

0.1%

0.0%

0.2%

Woodland

0.1%

0.1%

0.3%

0.4%

0.0%

0.2%

Arrow

0.2%

0.0%

0.2%

0.0%

0.0%

0.2%

Dettol

0.1%

0.1%

0.3%

0.0%

0.8%

0.2%

Fair & Lovely

0.0%

0.4%

0.2%

0.0%

0.0%

0.2%

Hamam

0.3%

0.0%

0.1%

0.1%

0.0%

0.2%

Koutons

0.2%

0.0%

0.2%

0.1%

0.0%

0.2%

Louis Phillip

0.1%

0.5%

0.2%

0.2%

0.0%

0.2%

Nescafe

0.1%

0.3%

0.2%

0.2%

0.0%

0.2%

Nirma

0.2%

0.1%

0.2%

0.0%

0.0%

0.2%

Ray Ban

0.4%

0.0%

0.0%

0.0%

0.0%

0.2%

Revlon

0.3%

0.1%

0.0%

0.0%

0.0%

0.2%

Times of India

0.1%

0.2%

0.2%

0.4%

0.0%

0.2%

Brooke Bond

0.3%

0.1%

0.0%

0.0%

0.7%

0.1%

Denim

0.2%

0.1%

0.1%

0.0%

0.6%

0.1%

Killer

0.1%

0.2%

0.1%

0.0%

0.0%

0.1%

Allen Solly

0.2%

0.1%

0.1%

0.0%

0.0%

0.1%

Ferrari

0.1%

0.2%

0.1%

0.1%

0.0%

0.1%

Fevicol

0.0%

0.0%

0.1%

0.0%

0.0%

0.1%

Ford

0.1%

0.2%

0.1%

0.3%

0.0%

0.1%

Gillette

0.1%

0.1%

0.2%

0.0%

0.0%

0.1%

Gold Flake

0.1%

0.1%

0.2%

0.0%

0.0%

0.1%

Honda City

0.0%

0.0%

0.2%

0.0%

0.0%

0.1%

IFB

0.1%

0.0%

0.1%

0.0%

0.0%

0.1%

LIC

0.1%

0.0%

0.2%

0.0%

0.4%

0.1%

Maggi

0.1%

0.3%

0.1%

0.0%

0.0%

0.1%

Mahindra & Mahindra

0.1%

0.1%

0.1%

0.0%

0.0%

0.1%

Mcdonald

0.1%

0.1%

0.0%

0.1%

0.0%

0.1%

MRF

0.1%

0.2%

0.1%

0.0%

0.0%

0.1%

P&G

0.0%

0.1%

0.1%

0.4%

0.0%

0.1%

Panasonic

0.1%

0.2%

0.1%

0.0%

0.0%

0.1%

Park Avenue

0.1%

0.2%

0.2%

0.0%

2%

0.1%

Rediff

0.0%

0.0%

0.2%

0.3%

0.0%

0.1%

Rin

0.0%

0.1%

0.1%

0.0%

0.3%

0.1%

Santro

0.2%

0.0%

0.1%

0.0%

0.0%

0.1%

Sify

0.1%

0.1%

0.1%

0.0%

0.0%

0.1%

Skoda

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Tata Indicom

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

Tata Tea

0.0%

0.0%

0.1%

0.2%

0.0%

0.1%

166

TOM Brand

Yahoo

Gmail

Rediff

Hotmail

Sify

AEU

Versace

0.1%

0.1%

0.0%

0.2%

0.0%

0.1%

VIP

0.1%

0.0%

0.0%

0.2%

0.3%

0.1%

Yahoo

0.1%

0.5%

0.0%

0.0%

0.3%

0.1%

Zodiac

0.1%

0.1%

0.1%

0.0%

0.0%

0.1%

Acer

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Axe

0.1%

0.2%

0.1%

0.0%

0.0%

0.1%

L&T

0.1%

0.2%

0.0%

0.2%

0.0%

0.1%

Ranbaxy

0.0%

0.0%

0.1%

0.0%

0.0%

0.1%

Sansui

0.1%

0.1%

0.1%

0.0%

0.0%

0.1%

TCS

0.0%

0.1%

0.1%

0.0%

0.0%

0.1%

Gucci

0.0%

0.1%

0.0%

0.2%

0.0%

0.0%

Kodak

0.1%

0.1%

0.0%

0.0%

0.0%

0.0%

Parker

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Rolex

0.0%

0.1%

0.0%

0.1%

0.0%

0.0%

Taj

0.1%

0.1%

0.0%

0.0%

0.0%

0.0%

Van Huesen

0.0%

0.0%

0.1%

0.1%

0.4%

0.0%

Idea

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Lays

0.0%

0.1%

0.1%

0.0%

0.0%

0.0%

Sahara

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Armani

0.0%

0.1%

0.0%

0.1%

0.0%

0.0%

Chevrolet

0.1%

0.1%

0.0%

0.1%

0.0%

0.0%

Citi Bank

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

GE

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

HDFC

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Mark & Spencer

0.0%

0.1%

0.0%

0.1%

0.0%

0.0%

NIIT

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Pears

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Red Label

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Reid & Taylor

0.0%

0.0%

0.0%

0.2%

0.0%

0.0%

SBI

0.0%

0.0%

0.1%

0.0%

0.3%

0.0%

Scorpio

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Siemens

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Tanishq

0.0%

0.2%

0.0%

0.0%

0.3%

0.0%

Tata Indica

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Tata Motors

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Voltas

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

VSNL

0.0%

0.0%

0.0%

0.2%

0.0%

0.0%

Glaxo

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

HSBC

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

MTNL

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Satyam

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Liberty

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

12%

11%

12%

11%

24%

12%

167

Appendix

168

Table 81: City type classification by market size

REGIONS North

South

East

West

Delhi

Bangalore Chennai Coimbatore Hyderabad

Kolkata

Ahmadabad Mumbai Pune Surat

Faridabad Jaipur Kanpur Lucknow Ludhiana Patna

Kochi Madurai

Asansol

Bhopal Thane Indore Nagpur Vadodara

Amritsar Chandigarh Dhanbad Ghaziabad

Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam

CITY TYPE BY MARKET SIZE 1

Metros

Urban Uptowns

Emerging Towns

Others

Agra Allahabad Dehradun Gurgaon Jodhpur Meerut Noida Ranchi Varanasi Others from North India

Mangalore Mysore Secunderabad Others from South India

Guwahati

Bhubaneswar Cuttack Raipur Others from East India

Aurangabad Goa Jabalpur Nashik Rajkot Solapur Others from West India

1

Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

169

Table 82: City type by population size vs. market size POPULATION SIZE

Upto 1 Lakh

1-5 Lakhs

5-10 lakhs

Above 10 Lakhs

Coimbatore

Ahmadabad Bangalore Chennai Delhi & NCR Hyderabad & Secunderabad Kolkata Mumbai & Suburbs Pune Surat Bhopal Jaipur Kanpur Lucknow Ludhiana Nagpur Patna

Metros

Faridabad

Assansol

Indore Kochi Madurai Vadodara

Goa

Amritsar Aurangabad Chandigarh Dhanbad Guwahati Jabalpur Rajkot Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam

MARKET SIZE 2

Urban Uptowns

Emerging Towns

Others

Others from North India Others from South India Others from East India Others from West India

Mangalore Dehradun Others from North India Others from South India Others from East India Others from West India

Allahabad Bhubaneswar Cuttack Jodhpur Raipur Ranchi Solapur

Nashik

Agra Meerut Varanasi

2

Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

170

Table 83: Socio economic classification (SEC) grid

Chief Wage Earner's 3 Occupation

Chief Wage Earner's Highest Education Illiterate

School (Up to 4 yrs)

School (5-9 yrs)

Secondary / High School

Not Grad.

Grad./ PG (Gen.)

Grad./ PG (Prof.)

Unskilled worker

E

E

E

D

D

D

D

Skilled worker

E

E

D

C

C

B

B

Petty traders

E

D

D

C

C

B

B

Shop owners

D

D

C

B

B

A

A

Businessmen/ industrialists – with no employee

D

C

B

B

A

A

A

Businessmen/ industrialists – with 1 to 9 employee

C

B

B

B

A

A

A

Businessmen/ industrialists – with 10+ employee

B

B

A

A

A

A

A

Self-employed professionals

D

D

D

B

B

A

A

Clerical/ salesmen

D

D

D

C

B

B

B

Supervisor level

D

D

C

C

B

B

A

Officers/ executives (junior)

C

C

C

B

B

A

A

Officers/ executives (middle/ senior)

B

B

B

B

A

A

A

3

Chief Wage Earner is the head of the household who contributes maximum to the monthly household income. It is assumed in Indian marketing and media space that the life style of a household is largely determined by the combination of head of household’s highest level of education and current occupation.

171

Index: Charts

Graph 1: Overlap between professional and personal usage of emailing .................................................................................... 12 Graph 2: Number of email accounts held by email users ................ 13 Chart 3: Gender breakup ...................................................... 28 Chart 4: Age group distribution .............................................. 29 Chart 5: City class - by population size ..................................... 30 Chart 6: City class - by market size.......................................... 31 Chart 7: Region-wise break-ups .............................................. 33 Chart 8: Socio economic classification ...................................... 35 Chart 9: Highest educational qualification ................................. 36 Chart 10: Occupational break up............................................. 37 Chart 11: Function / field of occupation ................................... 38 Chart 12: Head of the household............................................. 39 Chart 13: Monthly family income ............................................ 40 Chart 14: Most expensive vehicle owned by the household.............. 41 Chart 15: Ownership of credit cards (individually)........................ 42 Chart 16: Current loan liabilities............................................. 45 Chart 17: Years of experience in using internet ........................... 46 Chart 18: Place of accessing internet ....................................... 47 Chart 19: Type of internet connection at home ........................... 48 Chart 20: Type of internet connection at office........................... 49 Chart 21: Service provider subscribed to at home ........................ 50 Chart 22: Service provider subscribed to at office ........................ 51 Chart 23: Frequency of accessing internet from home ................... 52 Chart 24: Frequency of accessing internet from office................... 53 Chart 25: Time of the day accessing internet from home ............... 54 Chart 26: Time of the day accessing internet from office ............... 55 Chart 27: Duration of PC usage from home................................. 56 Chart 28: Duration of internet usage from home.......................... 57 Chart 29: Duration of PC usage from office ................................ 58 Chart 30: Duration of internet usage from office ......................... 59 Chart 31: Time spent by internet users on watching TV ................. 60 Chart 32: Time spent by internet users on reading newspaper ......... 61 Chart 33: Time spent by internet users on listening to radio ........... 62 Chart 34: Professional activities ............................................. 65 Chart 35: Personal activities.................................................. 66 Chart 36: Downloading activities............................................. 67 Chart 37: E-commerce related activities ................................... 68 Chart 38: Online shopping..................................................... 69 Chart 39: Response to online marketing stimulus ......................... 70 Chart 40: Blogging activities .................................................. 71 Chart 41: Member of an online community................................. 72 Chart 42: Problems faced while surfing the internet ..................... 76 Chart 43: Multiple user shares of email websites ......................... 77 Chart 44: Number of email accounts and average per capita email ids 78

172

Index: Change from Previous Year Graphs

Chart 1: Gender breakup ...................................................... 28 Chart 2: Age group distribution .............................................. 29 Chart 3: City class - by market size.......................................... 31 Chart 4: Region-wise break-ups .............................................. 33 Chart 5: Socio economic classification ...................................... 35 Chart 6: Highest educational qualification ................................. 36 Chart 7: Occupational break up .............................................. 37 Chart 8: Head of the household .............................................. 39 Chart 9: Monthly family income .............................................. 40 Chart 10: Most expensive vehicle owned by the household.............. 41 Chart 11: Ownership of credit cards (individually)........................ 42 Chart 12: Years of experience in using internet ........................... 46 Chart 13: Place of accessing internet ....................................... 47 Chart 14: Type of internet connection at home ........................... 48 Chart 15: Type of internet connection at office........................... 49 Chart 16: Service provider subscribed to at home ........................ 50 Chart 17: Service provider subscribed to at office ........................ 51 Chart 18: Frequency of accessing internet from home ................... 52 Chart 19: Frequency of accessing internet from office................... 53 Chart 20: Time of the day accessing internet from home ............... 54 Chart 21: Time of the day accessing internet from office ............... 55 Chart 22: Duration of PC usage from home................................. 56 Chart 23: Duration of internet usage from home.......................... 57 Chart 24: Duration of PC usage from office ................................ 58 Chart 25: Duration of internet usage from office ......................... 59 Chart 26: Time spent by internet users on watching TV ................. 60 Chart 27: Time spent by internet users on reading newspaper ......... 61 Chart 28: Time spent by internet users on listening to radio ........... 62 Chart 29: Professional activities ............................................. 65 Chart 30: Personal activities.................................................. 66 Chart 31: Downloading activities............................................. 67 Chart 32: E-commerce related activities ................................... 68 Chart 33: Online shopping..................................................... 69 Chart 34: Response to online marketing stimulus ......................... 70 Chart 35: Multiple user shares of email websites ......................... 77 Chart 36: Number of email accounts and average per capita email ids 78

173

Index: Tables

Table 1: Detailed sample base distribution of the land survey ........... 6 Table 2: Popular online activities among all net users (Top 10) ........ 12 Table 3: Most used websites for emailing (preferred usage) ............ 14 Table 4: Most used websites for emailing (multiple usages)............. 15 Table 5: Duplication of email users (accounts) amongst the top 5 emailing websites............................................................... 15 Table 6: Comparative evaluation of the preferred users of the top 5 emailing websites on selected demographic attributes .................. 16 Table 7: Comparative evaluation of the preferred users of the top 5 emailing websites on selected net usage behavior attributes........... 17 Table 8: Popularity of various internet activities ......................... 25 Table 9: Preferred website for emailing .................................... 27 Table 10: Top 10 cities ........................................................ 32 Table 11: Preferred language of reading ................................... 34 Table 12: Household asset ownership ....................................... 43 Table 13: Popularity of various internet activities ........................ 63 Table 14: Membership by type of online community ..................... 73 Table 15: Most used local language websites (other than English) ..... 74 Table 16: Online activities desired in other languages ................... 75 Table 17: Top of mind unaided recall - all websites ...................... 79 Table 18: Most used website - all websites................................. 80 Table 19: Info search (English) ............................................... 81 Table 20: Info search (local language) ...................................... 82 Table 21: Job search ........................................................... 83 Table 22: Booking travel tickets ............................................. 84 Table 23: Online shopping (other than travel tickets).................... 85 Table 24: Online news ......................................................... 86 Table 25: Financial news & info (rates, quotes, etc.) .................... 87 Table 26: Online share trading ............................................... 88 Table 27: Real estate info..................................................... 89 Table 28: Matrimonial search................................................. 90 Table 29: Dating/friendship search.......................................... 91 Table 30: Social networking/communities ................................. 92 Table 31: Online gaming....................................................... 93 Table 32: Download mobile content......................................... 94 Table 33: Preferred instant messaging applications ...................... 95 Table 34: Download music .................................................... 96 Table 35: Sports content ...................................................... 97 Table 36: Cinema content..................................................... 98 Table 37: Most used local language websites (other than English) ..... 99 Table 38: Preferred blog sites ............................................... 100 Table 39: Preferred astrology website ..................................... 101 Table 40: Preferred online learning / education website............... 102 Table 41: Favorite TV channels ............................................. 103 Table 42: Favorite newspapers .............................................. 104 Table 43: Favorite magazines ............................................... 105 Table 44: Favorite radio channels .......................................... 106 Table 45: TOM recall for brands............................................. 107

174

Index: Segment wise Detailed Tables Table 1: Gender breakup ..................................................... 109 Table 2: Age group distribution ............................................. 109 Table 3: City class - by population size .................................... 110 Table 4: City class - by market size ........................................ 110 Table 5: City wise distribution .............................................. 111 Table 6: Region-wise break-ups ............................................. 112 Table 7: Preferred language of reading .................................... 113 Table 8: Socio economic classification ..................................... 114 Table 9: Highest educational qualification ................................ 114 Table 10: Occupational break up ........................................... 114 Table 11: Function / field of occupation .................................. 115 Table 12: Head of the household ........................................... 115 Table 13: Monthly family income ........................................... 115 Table 14: Most expensive vehicle owned by the household ............ 116 Table 15: Ownership of credit cards (individually)....................... 116 Table 16: Household asset ownership ...................................... 117 Table 17: Current loan liabilities............................................ 117 Table 18: Years of experience in using internet.......................... 118 Table 19: Place of accessing internet ...................................... 118 Table 20: Type of internet connection at home .......................... 118 Table 21: Type of internet connection at office ......................... 119 Table 22: Service provider subscribed to at home ....................... 119 Table 23: Service provider subscribed to at office....................... 120 Table 24: Frequency of accessing internet from home .................. 120 Table 25: Frequency of accessing internet from office ................. 120 Table 26: Time of the day accessing internet from home .............. 121 Table 27: Time of the day accessing internet from office .............. 121 Table 28: Duration of internet usage from home......................... 121 Table 29: Duration of internet usage from office ........................ 122 Table 30: Duration of internet usage during weekdays.................. 122 Table 31: Duration of internet usage during weekends ................. 122 Table 32: Duration of PC usage from home ............................... 123 Table 33: Duration of PC usage from office ............................... 123 Table 34: Time spent by internet users on watching TV ................ 123 Table 35: Time spent by internet users on reading newspaper ........ 124 Table 36: Time spent by internet users on listening to radio .......... 124 Table 37: Professional activities ............................................ 124 Table 38: Personal activities................................................. 125 Table 39: Downloading activities ........................................... 125 Table 40: E-commerce related activities .................................. 126 Table 41: Online shopping.................................................... 126 Table 42: Response to online marketing stimulus ........................ 127 Table 43: Blogging activities ................................................. 127 Table 44: Member of an online community ............................... 127 Table 45: Membership by type of online community .................... 128 Table 46: Usage of other language websites .............................. 128 Table 47: Online activities desired in other languages .................. 129 Table 48: Problems faced while surfing the internet .................... 129 Table 49: Top of mind unaided recall - all websites ..................... 130 Table 50: Most used website - all websites................................ 132 Table 51: Multiple user shares of email websites ........................ 133 Table 52: No. of email accounts ............................................ 133

175

Table 53: Preferred website for job search ............................... 134 Table 54: Preferred website for mobile content ......................... 135 Table 55: Preferred website for sports .................................... 136 Table 56: Preferred website for travel products ......................... 137 Table 57: Preferred website for matrimony............................... 138 Table 58: Preferred website for financial news/info .................... 139 Table 59: Preferred website for cinema ................................... 140 Table 60: Preferred website for online share/stock trading............ 141 Table 61: Preferred website for games .................................... 142 Table 62: Preferred website for online shopping......................... 143 Table 63: Preferred website for online news ............................. 144 Table 64: Preferred website for friendship/dating ...................... 145 Table 65: Preferred website for music ..................................... 146 Table 66: Preferred info search engine - local language ................ 147 Table 67: Preferred website for real estate............................... 148 Table 68: Preferred info search engine - English ......................... 148 Table 69: Preferred website for instant messaging ...................... 149 Table 70: Preferred website for social networking/communities ..... 149 Table 71: Preferred website for astrology................................. 150 Table 72: Preferred website for online learning/education ............ 151 Table 73: Preferred blog sites ............................................... 152 Table 74: Other language preferred for local language content....... 153 Table 75: Preferred website for checking local language content .... 154 Table 76: Most preferred TV channel....................................... 155 Table 77: Most preferred newspaper ....................................... 158 Table 78: Most preferred magazine......................................... 160 Table 79: Most preferred radio channel ................................... 163 Table 80: Top of mind recall for brands ................................... 164 Table 81: City type classification by market size ........................ 169 Table 82: City type by population size vs. market size.................. 170 Table 83: Socio economic classification (SEC) grid....................... 171

176

177

178