Juxtconsult India Online 2007 Online Social Networking Report

India Online 2007

Online Social Networking

India Online 2007

Online Social Networking Report

India Online 2007

© copyright JuxtConsult

Online Social Networking

India Online 2007

Table of content India Online 2007 ......................................................... 1 India Online 2007 Reports ............................................... 3 Methodology ............................................................... 5 Executive Summary .....................................................10 Key Findings ..............................................................11 Detailed Findings: Popularity of the Activity ..............................................21 Demographic Profile ....................................................24 Socio-Economic Profile .................................................31 Economic Profile.........................................................36 Net Usage Status.........................................................41 Net Usage Dynamics.....................................................47 Preferred Net Activities ................................................58 Most Used Websites .....................................................74 Most Used Offline Media Brands.......................................97 Offline Brands Recalled .............................................. 101 Segment Wise Detailed Tables ...................................... 102 Appendix ................................................................ 160

Online Social Networking

India Online 2007

India Online 2007 The India Online 2007 study is not just an annual update over the previous year's India Online 2006 study but rather a continuation of JuxtConsult’s efforts to keep improving the quality of the study every year. The improvements made in the study this year not only involve further strengthening of the research methodology but also enhancing the coverage of the information, especially in the emerging areas of internet usage in the country like blogging, social networking and language website usage. Accordingly the India Online 2007 set of reports will not only provide you the most recent estimates on the Internet user-ship, its growth and penetration in India but will also give you an 'insightful' understanding of the current net usage behavior and preferences of various kinds of online Indians. Like in the year 2006, JuxtConsult conducted two large-scale 'primary' surveys, one offline and one online to complete the study this year as well. However, the sample size for the 'land' survey (which is used to estimate the size of internet using population in urban India) was almost doubled this year to further improve the coverage among the various population strata in urban India. The land survey, conducted during April 2007, covered 10,000 households across 31 cities of various sizes across all the four regions of the country. The 'online' survey was conducted among 3 of the most popular and generic portals in Indian with the focus on capturing the in-depth net usage behaviors and preferences of online Indians. This survey was conducted by JuxtConsult between April-May 2007 and over 14,200 indepth and usable responses were collected and analyzed for final reporting. There is one key difference in the study this year compared to the last year. To make our findings more representative of the entire urban online population and not just the Internet users who are more likely to respond to online surveys, this year we have ‘linked’ the findings of our online survey with the findings of our land survey. This was done by deriving appropriate individual level ‘weights’ for Internet users from the land survey and then applying them to the data of the online survey. The key information included in the various reports cover the demographic and socio-economic profiles of the net users, their ownership of household assets, the source and place of their access to internet, net usage dynamics, preferred online activities, website preferences for over 20 key online activities, online buying behavior and spends, response to online marketing stimuli, offline media preferences, and much more.

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In sum, what you get in India Online 2007 you are unlikely to get elsewhere: X X X X X

Highly credible latest estimate of internet using population in urban India Key insights on various aspects of internet usage in India An understanding of online Indians as 'consumers' and not just as faceless net users How to reach these online consumers on the net, as well as through the offline mediums Preferred 'user shares' of key online brands in 21 different online activity categories

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India Online 2007

India Online 2007 Reports Main Report X

Overall Status and Usage of Internet in India

User Segment Supplementary Reports X X X X X X X X X X X X X X X X X X

Women on the net Youth on the net (teenagers and young adults) Net users by their socio-economic (SEC) profile Students on the net Corporate employees on the net IT professionals on the net Heavy Online Spenders on the net Bloggers on the net Car owners on the net Two-wheeler owners on the net Mobile phone owners on the net Credit card owners on the net Net users by place of access (homes, place of work, cyber cafes) Net users by type of connection (broadband, dial-up) Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5 lakhs, Below 1 lakh) Net users by town market size (metros, urban uptowns, emerging towns, others) Net users as financial investors Vernacular language net users

Category Supplementary Reports: (comparative profiling of top 5 websites) X Online shopping X Emailing X Job search X Matrimony X Info search - English X Info Search - Local language X Online travel X Social networking/communities X Friendship / dating X Online news X Financial info/news X Online share trading X Cinema content X Sports content

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X Online music X Online games X Online real estate X Mobile content download X Astrology X Online learning/education

Note - All supplement reports are subject to sufficiency of sample responses. Demographic segment wise details by gender, age, SEC classification, region and place of net access are included in each of the reports as appendix tables.

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India Online 2007

Methodology In order to derive highly robust and authentic estimates of the current user-ship of Internet in India, and draw out a truly representative internet usage behavior patterns, we at JuxtConsult keep improving and refining our research methodology for the India Online study every year. In 2007, we have again brought in two significant improvements: X We have increased our land survey sample base to 10,000 (from

5,500 last year) and the coverage of the number of cities to 31 (from 21 last year). The distribution of these 31 cities continues to be well spread across the 4 regions of the country. But more importantly, in terms of coverage of towns by their population size, we dug deeper this year and covered all town classes that have population of 20,000 individuals and above.

X Further, to better capture the internet usage across all types of

socio-economic classes (SEC) in urban Indian, we allocated equal sample quota among the 5 broad socio-economic classes A, B, C, D and E across various zones within a town, and then across the town classes and regions. To correct for and put back the real representation of the socio-economic classes (and not equal representation) during the data processing stage, we incorporated the appropriate SEC 'weights' derived from the actual urban population statistics from authentic govt. Sources (National Sample Survey Organization and Census of India).

These two refinements in the sampling methodology ensured that this year we get an even better representation of various types of internet users in urban India. Like last year, this year again we conducted both a land survey and an online survey separately, with the focus of the land survey being on estimating the size of the internet using population in urban India, and that of the online survey on capturing the net usage behavior and preference patterns. The two surveys had some common questions on demographic profiles and net usage behavior to help us link up the two sets of data at the processing stage.

The Land Survey The objective of the land survey was two fold. First, to help us estimate the internet user-ship in urban India, as with a land survey we could cover both the user and non-user population of the internet in a representative way. The other objective was to derive relevant demographic 'multipliers' from this survey which could then be applied to the internet usage data collected in the online survey. The use of these 'individual' level multipliers helped us make the online survey findings 'representative' of the entire urban online population and not just of those who are more likely to fill up an online surveys (because of factors like convenience of access, regularity of usage,

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attractiveness of the incentive prize offered for filling the survey, etc.). The land survey undertaken this year was again a household level survey across 10,000 households in 31 cities spread across all regions of India. The survey was conducted and completed between mid-April to early-May 2007. Care was taken that all relevant classes of towns with population size of over 20,000 individuals were covered and surveyed across each of the 4 regions of the country. Within a city, 5 geographical locations were chosen, one each in the north, south, east, west and central parts of the city. From each location within a city an equal number of households from the five socio-economic classes A, B, C, D, and E were surveyed. The cities where the land surveys were conducted and the size of the sample data collected from each of these cities are as follows: Table 1: Detailed sample base distribution of the land survey Region

North

West

East

South

Total (31)

City/ Town

City Class

Sample Size

Delhi

10 lakh +

401

Kanpur (UP)

10 lakh +

297

Ludhiana (Pun)

10 lakh +

302

Patna (Bih)

10 lakh +

303

Allahabad (UP)

5 lakh – 10 lakh

298

Ajmer (UP)

1 lakh – 5 lakh

314

Bhadohi (UP)

50 K – 1 lakh

299

Muradnagar (UP)

50 K – 1 lakh

300

Sohna (Har)

20 K – 50 K

307

Mumbai (Mah)

10 lakh +

399

Ahmedabad (Guj)

10 lakh +

404

Pune (Mah)

10 lakh +

300

Rajkot (Guj)

5 lakh - 10 lakh

301

Dewas (MP)

1 lakh - 5 lakh

303

Hinganghat (Mah)

50 K - 1 lakh

307

Mhowgaon (MP)

20 K - 50 K

296

Katol (Mah)

20 K - 50 K

276

Kolkata (WB)

10 lakh +

398

Guwahati (Ass)

5 lakh – 10 lakh

299

Bhubneshwar (Ori)

5 lakh – 10 lakh

303

Raniganj (WB)

1 lakh – 5 lakh

300

Bhatapara (Chat)

50 K – 1 lakh

252

Champa (Chat)

20 K – 50 K

292

Chennai (TN)

10 lakh +

407

Bangalore (Kar)

10 lakh +

406

Hyderabad (AP)

10 lakh +

410

Mysore (Kar)

5 lakh – 10 lakh

329

Kozhikode (Ker)

1 lakh – 5 lakh

300

Nellore (AP)

1 lakh – 5 lakh

300

Cheruvannur (Ker)

50 K – 1 lakh

294

Edapaddi (TN)

20 K – 50 K

305

-

-

10,002

City Class

10 lakh +

5 lakh - 10 lakh

1 lakh – 5 lakh

50 K – 1 lakh

20 K - 50 K

Total (31)

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India Online 2007

To check for both the 'regular' as well as 'occasional' usage of the Internet, at each of the 1,000 households contacted it was queried: X

If any member of the household use the Internet 'at all' from anywhere (home or any location outside)? And

X

If any member of the household use the Internet ‘at least once a month’ from anywhere (home or any location outside)?

Some further questions related to the specifics of demographic profile of the head of the household, their knowledge of English, computer usage, and asset ownership of the household were also asked from the respondent. The usage of computer and Internet was separately checked for each member of the household from the respondent. The above information about the head of the household, especially their education and occupation profile (thereby identifying their socioeconomic or SEC classification) together with the town size class and region were used to link up to the similar authentic Government of India data to estimate the Internet user-ship as well as to generate the appropriate 'multipliers' that were to be applied to the data collected from the online survey.

The Online Survey The online survey was used to collect the in-depth information on internet usage patterns and other media usage patterns among the various types of net users. This was done through a 'large-scale' online survey conducted between end-April to mid-May 2007 among the users of three of the biggest and most generic portals in India, namely Yahoo, Rediff and Google. On one end, the email properties of Yahoo, Rediff and Google (Gmail) were used through online survey campaigns to target the widest possible base on internet users in a random manner and collect responses (as these three email portals together cover almost all email users with a personal email id in the country). At the same time, to cover for whatever may have got missed out in these survey campaigns on email portals, a parallel 'contextual search' based survey ad campaign was run using Google AdSense. All the survey campaigns were paid for and officially run by these portals among their users. The overall online survey campaign used a combination of banner ads, e-mailers and contextual search ads through these portals. The online survey was conducted using an e-questionnaire segmented into three sections. The questionnaire was pre-tested and timed to take approximately 15-20 minutes for a respondent to complete depending on the speed of comprehension and answering of the questions. The questionnaire was structured and designed to reduce the level of 'respondent fatigue' to an extent that was practically possible.

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In this year's study, the information area coverage (in the online questionnaire) was also enhanced and fine tuned somewhat to keep abreast with the changing and evolving Indian online space: X

The net usage behavior and preferences of new phenomena like blogging, social networking and language content checking were included.

X

In terms of capturing website preferences, 6 more online activity categories were included this year to take their coverage to 21. The new categories added were instant messaging, real estate, online info search engine in local languages, astrology, online share trading and online learning/education.

X

The question about 'blogging' was fine tuned to segregate usage behavior between only reading blogs, posting comments on blogs and having a blog site of one's own.

In the online questionnaire, a response format of 'clicking' a single or multiple options among the various given options was used for most questions. For each of these questions it was also possible for a respondent to answer 'none' or 'any other'. However, wherever the respondents were asked to give preferences for websites or brand names, only a text box was provided for them to type the name on their own (or type 'none' if not applicable). This was done to ensure that all such recall and actual usage preference responses were solicited 'unprompted'. Further, to enlist complete and sincere responses, an incentive of a significant cash prize was also announced for one selected respondent to be given at the end of the survey. Over 26,000 unduplicated and clean responses were collected from the online survey campaign in about 31/2 weeks time. Of these, all 26,000 responses were complete on user profiles and their net usage behavior information. Around 14,200 responses were complete in all aspects, including various online activities undertaken and website preferences. Thus, the responses from the three sections of the online survey have different valid sample bases and have been reported accordingly. All the usable responses after data cleaning were then collated, crosschecked and processed for tabulation and analysis. While doing the tabulation, any errors and spelling mistakes in typing of the brand names, etc. By the respondents were carefully checked and corrected. Finally, the appropriate weights (multipliers) as derived from the land survey were incorporated into the usable online survey responses to make them more 'representative' of the entire urban online population. Further, for questions that asked for preferred websites names, to remove the possible 'source' bias towards any specific generic portal among the three generic portals used, an 'equalization' correction factor was also incorporated.

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India Online 2007

The net result was the compilation of the latest, highly authentic and representative database on the Internet habits and website preferences of online Indians. This database was then used for making 'insightful' analysis and conclusions as contained in the various reports of the India Online 2007 study. Last but not least, in this year's reports we have brought in the presentation of the 'changes' in the usage behavior and preferences visà-vis the last year. Wherever relevant, these changes have been presented graphically along with all the current year's data charts, graphs and tables. Note - Because of a deeper and more robust coverage of internet usage among the smaller towns (down to 20,000 population town classes), and among all the socio-economic classes in this year's land survey, there is likely to be an element of 'correction' seen in this year's data (as compared to the previous year's). These corrections are likely to be more visible in some of the demographic, socio-economic and economic profile of online Indians. The correction factor may also apply, though assumedly not to the same degree, to the current year's data on net usage behavior and website preferences.

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Executive Summary Social networking is still a ‘secondary’ level online activity. 44% of all regular urban online Indians participate in online social networking. At this level of usage the activity ranks 19th in terms of overall popularity among all the online activities, qualifying only as a ‘secondary’ level online activity. In terms of numbers, around 11 million urban Indian netizens engage in online social networking. Online social networkers are relatively ‘younger’ and enjoy a better socio-economic profile. Although like the regular net user online social networkers are largely male, they are distinctly younger. They also come marginally more from the metros and are a bit more affluent, with relatively higher monthly family income and asset ownership levels. A slightly higher proportion of them belong to the upper socioeconomic classes (SEC ‘A’ and ‘B’). Social networkers are visibly more ‘seasoned’, ‘heavier’ and ‘savvier’ internet users. Their internet usage experience is clearly higher. Not only is their internet usage ‘heavier’ (in terms of duration as well as frequency of use) but their ‘depth’ of use is also significantly more. They use the internet for many more activities (across personal, professional and e-commerce related activities) including blogging, have more number of email accounts and download more material from the net. Two out of three online social networkers are ‘members’ of online communities. While only 41% of all internet users are members of online communities, as high as 61% online social networkers are so. Orkut dominates the India online social networking skyline. Orkut has a strong hold over this activity with nearly 2-in-3 social networkers (64%) preferring to use it the most for the activity. Yahoo follows as a distant second and the only other significant player at 16%. All the other main social networking players, Friends, Communities, Hi5, Myspace and Tagged are yet to make any noticeably impressions in the Indian online social networking space. Orkut and Yahoo social networkers show similar socio-economic profiles but Orkut ones are relatively ‘savvier’ net users. Orkut social networkers are much younger in age, show marginally better SEC profiles and are significantly more ‘techies’ with higher ownership of computer/laptops. In comparison, Yahoo ones are relatively more mature in age and show relatively higher levels of employment. Orkut social networkers are also marginally more ‘experienced’ net users, are ‘heavier’ users of net from both home and place of work and show a relatively higher tendency to enroll with online communities.

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India Online 2007

Key Findings Social networking is still a ‘secondary’ level online activity Though within a short span of less than 2 years a significant 44% of all regular urban online Indians are participating in online social networking, at this level of usage, the activity falls short of establishing itself among the top 10 or mainline online activities (those with usage levels exceeding 50%). The activity ranks 19th in terms of overall popularity among all the online activities undertaken by regular urban online Indians. In terms of numbers, around 11 million urban Indian netizens today engage in online social networking. Table 2: Popularity of various internet activities Rank

Online Activity

% All Internet Users

In Millions

1

Emailing

95%

24.0

2

Job Search

73%

18.4

3

Instant messaging

62%

15.6

4

Check news

61%

15.4

5

Music

60%

15.1

6

Chatting

59%

14.9

7

Check Sports

57%

14.4

8

E-greetings

57%

14.4

9

Online games

54%

13.7

10

Dating/Friendship

51%

12.9

11

Mobile contents (ringtones, games, etc)

50%

12.5

12

Search work related info

49%

12.3

13

Matrimonial search

48%

12.0

14

Educational / Learning material

48%

12.0

15

Screensavers/wallpapers

46%

11.5

16

Astrology

46%

11.5

17

Check financial info

45%

11.4

18

Search for product information

45%

11.2

19

Social networking / Communities

44%

11.0

Social networkers are ‘younger’ and enjoy a ‘better’ socioeconomic profile Although like the regular net user social networkers are largely male, they are distinctly ‘younger’ in their age profile. While only 42% of all net users are below 25 years of age, a significantly higher 52% of online social networkers belong to these age groups. They also come marginally more from southern India and reside more in the metros. They have relatively more ‘technology’ functional backgrounds and show a noticeably higher ownership of computer/laptops (75%) than the overall net users (67%). A relatively

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higher proportion of social networkers have also graduated from professional streams (31% vis-à-vis 25% among all internet users). A slightly higher proportion of them belong to the upper socio-economic classes (SEC A). However, given their younger age profile, relatively fewer of them are ‘employed’ or are ‘head’ of their households. Yet, social networkers are marginally more affluent than the average net users with relatively higher monthly family income and asset ownership levels. Table 3: Key demographic and socio-economic profile of online social networkers Attribute

Online Social Networkers

All Internet Users

Sample Base

5,227

25,060

Male users

83%

82%

Users below 25 years age groups

52%

42%

From metro city markets

40%

37%

Users from southern region

42%

40%

User prefer to read in English

44%

41%

User from SEC ‘A’

28%

24%

Employed user

57%

62%

Users from a ‘techie’ background

26%

18%

User is chief wage earner of the HH

41%

47%

Rs.30,000+ family income

27%

23%

Car ownership in the HH

32%

28%

Credit card ownership in the HH

32%

35%

Computer/laptop owned in the HH

75%

67%

Table 4: Ownership of key household and financial assets among online social networkers Asset

Online Social Networkers

All Internet Users

5,227

25,060

Home

62%

58%

Color TV

94%

92%

Mobile Phone

91%

90%

Fridge

80%

75%

Washing Machine

60%

57%

Microwave

27%

24%

Air Conditioner

28%

25%

Bank Account

83%

82%

Life Insurance

62%

61%

Medical Insurance/CGHS

37%

33%

Debit Card

58%

52%

Fixed Deposits

38%

34%

Mutual Funds

24%

22%

Shares of Companies

22%

20%

Sample Base

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Social networkers are visibly more ‘seasoned’, ‘heavier’ and ‘savvier’ internet users Their internet experience is distinctly higher – while 71% of them have been online for at least 2 years this figure drops to 63% among all internet users. In fact, 31% of the social networkers have been using the net for over 6 years compared to 25% among the rest of the net users. Their internet usage is also slightly ‘heavier’ both in terms of duration as well as frequency of use. For instance, 87% social networkers go online at least once daily from home and 30% are heavy internet users from home compared to 84% and 22% respectively among all internet users. In fact, social networkers are heavier users per se` be it from office, from home, during weekends or during weekdays. Table 5: Key net usage behavior of online social networkers Online Social Networkers

All Internet Users

5,227

25,060

2 years+ of net usage experience

71%

63%

Users accessing the net from home

68%

59%

Users accessing the net from office

79%

78%

Users accessing the net from cyber cafe

52%

47%

Broadband connection at home

72%

68%

Users accessing net daily from home

87%

84%

Users accessing net daily from office

86%

86%

Heavy users (2 hrs+/day) from home

30%

22%

Heavy users (2 hrs+/day) from office

34%

29%

Attribute Sample Base

Other salient points regarding internet access dynamics of this segment are: X

Home access is relatively more common among social networkers (68% versus 59% among all internet users)

X

Broadband remains the most widely used connection for this segment like all internet users. While broadband connections at home at 72% are marginally more prevalent among online social networkers versus 68% among all internet users, the two figures are at par for connections from office.

X

Proportion of users who claim to be online ‘throughout the day’ is somewhat higher for social networkers (22% from home, 35% from office compared to 18%, 29% respectively among all internet users)

X

Internet related problems are more visible among social networkers with a relatively higher incidence of complaints across all types of problems. Of these - spam/junk mail, virus/spyware and unsolicited ads/pop-ups are noticeably more pronounced issues for this segment

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Chart 1: Problems faced while surfing the Internet Slow website opening Spam / junk mails Difficult to connect Cumbersome navigation

Current Year 100%

Virus / spyware Unsolicited ads/pop-ups Lack of response to queries

80% 63% 60% 40% 20%

62%

56% 55%51%

49% 49% 45% 34% 31%

35%

27%

16%

12%

0% Online Social Networkers

All Internet Users

Almost 2-in-3 online social networkers are members of online communities Not surprisingly, the inclination to join online communities is far higher among social networkers. Whereas 41% of all internet users are members of online communities this is as high as 61% among social networkers. Other than that, the ‘depth’ of internet use of online social networkers is also significantly richer. They use the internet for many more activities (across personal, professional and e-commerce related activities), download more material, participate in blogs more, and even have more number of email accounts (3.3 email accounts on average among social networkers, versus 3.0 among all internet users). The activities that social networkers undertake relatively more than the overall net users largely fall in the domain of social interactivity, online entertainment, and info search, especially related to financial world, real estate and news.

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Table 6: Popular online activities online social networkers undertake relatively more Popularity of various internet activities

% Social Networkers Undertaking

% All Internet Users Undertaking

% Social Networkers Undertaking More

Dating/Friendship

83%

51%

32%

Educational / Learning material

78%

48%

30%

Check real estate info

65%

37%

28%

Check financial info

73%

45%

28%

Instant messaging

90%

62%

28%

Astrology

73%

46%

27%

Mobile content

76%

50%

26%

Online games

80%

54%

26%

Music

85%

60%

25%

Matrimonial search

72%

48%

24%

Check Sports

81%

57%

24%

Check news

85%

61%

24%

Job Search

87%

73%

14%

Chatting

72%

60%

12%

Share pictures

51%

40%

11%

At 15% usage, local language websites are also a bit more popular among online social networkers compared to the 12% usage among all internet users. The languages largely preferred for local language content are Hindi (20%), Malayalam (17%), Tamil (15%) and Telugu (15%). The key activities desired in other languages are emailing, chatting, entertainment, info search, online news and online learning/education.

Social networkers are noticeably more responsive to online marketing stimuli If 73% of internet users have responded to at least one online marketing stimulus in the past, this increases to 79% among online social networkers. In fact, social networkers are generally more receptive to all types of online marketing stimuli, especially online contests. Online social networkers also buy online noticeably more – 49% have ever bought online compared to 43% among all internet users. Table 7: Response to online marketing stimuli and online buying behavior Online Social Networkers Sample Base Participated in an online contest

All Internet Users 10,888

54%

43%

Clicked a banner ad

50%

47%

Clicked a sponsored search ad

44%

37%

Clicked a product/service e-mailer

18%

14%

Online buyers

49%

43%

Bid/Bought in an online auction

27%

23%

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Orkut dominates the India online social networking skyline Orkut has a strong hold over this activity with nearly 2-in-3 social networkers (64%) preferring to use it the most for the activity. Yahoo follows as a distant second and the only other significant player at 16%, hardly posing any real competition or threat to Orkut. All the other main social networking players, Friends, Communities, Hi5, Myspace and Tagged are yet to make any noticeably impressions in the Indian online social networking space. Table 8: Preferred website for online social networking Rank

Website

Sample Base

All Online Social Networkers 5,227

1

Orkut

64%

2

Yahoo

16%

3

MSN

1%

4

Friends

1%

5

Communities

1%

6

Hi5

7

Myspace

0.6%

8

Tagged

0.4%

9

Fropper

0.4%

10

Bharatstudent

0.4%

11

Ryze

0.3%

12

Linkedin

0.3%

Others

1%

14%

Orkut and Yahoo social networkers show similar socioeconomic profiles but Orkut ones are relatively 'savvier' net users The demographic profiles of Orkut and Yahoo social networkers are quite distinct: X Orkut social networkers are much ‘younger’ in age, show a notch

higher woman representation and come relatively more from metros. In comparison, Yahoo social networkers are relatively more mature in terms of age.

X Orkut social networkers show better SEC profiles, are significantly

more ‘techies’ and show a relatively higher ownership of computer/laptops. However, it is the Yahoo ones who are more employed and ‘head’ their households. X Orkut social networkers show marginally better income profiles and

car ownerships in the households. However, it is the Yahoo ones and the relatively higher ownership of credit cards. By and large, the social networkers of the two websites show fairly similar levels of ownerships of most household and financial assets. X Yahoo social networkers show a relatively higher ‘south’ regional

skew at 44%.

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Table 9: Comparative evaluation of the Top 2 social networking sites on selected demographic attributes Attribute

Orkut

Yahoo

Sample Base

3,294

835

Male users

82%

83%

Users below 25 years age groups

59%

37%

From metro city markets

41%

38%

From southern markets

41%

44%

User prefer to read in English

44%

43%

User from SEC ‘A’ and ‘B’

59%

55%

Employed user

53%

64%

User is chief wage earner of the HH

34%

52%

Users from a ‘techie’ background

30%

17%

Rs.30,000+ family income

28%

25%

Car ownership in the HH

33%

32%

Credit card ownership in the HH

30%

36%

Computer/laptop owned in the HH

77%

72%

* Note - sample size of all other players are too small for any statistical validity

In terms of internet usage behavior too there are distinct differences also: X

Orkut social networkers are marginally more ‘experienced’ net users (72% have 2 years or more of internet usage experience), display a higher home (70%) and cyber cafe access (53%) and also have a relatively higher proportion of ‘heavy’ users from home (31%) and from office (36%).

X

Yahoo social networkers are relatively less experienced net users (70% have 2 years or more of internet usage experience), have a higher proportion of users who access the net from the office (82%) and are also somewhat ‘lighter’ users of internet from home (39% are light users).

X

Membership of online communities is pronouncedly high among the Orkut social networkers at 67%. Yahoo ones are distinctly behind at 49%.

X

Online buying is also marginally higher among the Orkut social networkers (49%).

17

Online Social Networking

Table 10: Comparative evaluation of the Top 2 social networking sites on selected net usage behavior attributes Attribute Sample Base

Orkut

Yahoo

3,294

835

2 years+ of net usage experience

72%

70%

Users accessing the net from home

70%

66%

Users accessing the net from office

77%

82%

Users accessing the net from cyber cafe

53%

51%

Broadband connection at home

72%

71%

Users accessing net daily from home

88%

86%

Heavy users (2 hrs+/day) from home

31%

28%

Average no. of email ids owned

3.4

3.1

Users buying online

49%

47%

Participate in blogging

40%

37%

Members of an online community

67%

49%

X

Response to online marketing stimuli is also higher among Orkut social networkers as compared to the Yahoo ones.

Table 11: Response to online marketing stimuli Response to online marketing stimulus Sample Base

Orkut

Yahoo

2,755

646

Clicked a banner ad

57%

47%

Participated in an online contest

52%

48%

Clicked a sponsored search ad

46%

44%

Clicked a product/service e-mailer

17%

18%

X

While the top online activities pursued for Orkut and Yahoo social networkers are broadly similar, there are a few notable differences especially in the case of Orkut social networkers – Orkut ones have the highest usage of chatting, sharing pictures, checking hobby related information, checking cinema content and looking for seminars/workshops. Yahoo social networkers do net banking relatively more (37%).

Google is the most ‘salient’ online brand overall among online social networkers Google is the most top of mind recalled website among social networkers at 35% followed by Yahoo at 28%. Interestingly, the leading website on this measure varies across the different social networkers. While Google’s salience is highest among Orkut social networkers (41%), Yahoo has a higher mind share among its own users (53%). In terms of actual usage, a similar picture emerges. While Google leads overall (34%) and among Orkut social networkers (39%), Yahoo leads among Yahoo social networkers (53%).

18

India Online 2007

The other interesting observation is that Yahoo social networkers show high loyalty for their respective websites for undertaking most online activities – even for those as distinct as matrimonial search, job search, travel booking and online shopping. On the other hand, Orkut social networkers largely use niche sites catering to specific online needs and thus seem to be the more ‘evolved’ netizens.

Some highlight points on media habits of the social networkers of these 2 websites are: X

While the social networkers preferring the two websites are almost equally heavy watchers of TV, it is the Yahoo social networkers who are the marginally ‘heavier’ users of newspaper and radio.

X

Star Plus is the most popular TV channel among the social networkers of both the websites.

X

The Times of India is the most popular newspaper among both. The Hindu is also almost equally popular among both Orkut (21%) and Yahoo social networkers (19%).

In conclusion, social networkers have a better socio-economic profile and are also more evolved in terms of their internet usage behavior than regular internet users. Orkut is in an enviable position today with two-third social networkers preferring to use it. Yahoo is a distant second and appeals to a different user profile – one that is relatively more mature in age and relatively less technology and internet savvy.

19

Online Social Networking

Detailed FindingsSocial Networking

20

India Online 2007

Popularity of the Activity Table 12: Popularity of various internet activities Activity

All Users

All Users (In Millions)

Emailing

95%

24.0

Job Search

73%

18.4

Instant messaging

62%

15.6

Check news

61%

15.4

Music

60%

15.1

Chatting

59%

14.9

Info search - all search engines

58%

14.5

Check Sports

57%

14.4

E-greetings

57%

14.4

Infosearch - English search engines

56%

14.0

Online games

54%

13.7

Dating/Friendship

51%

12.9

Mobile contents (ring tones / games, etc.)

50%

12.5

Search work related info

49%

12.3

Matrimonial search

48%

12.0

Educational / Learning material

48%

12.0

Screensavers/wallpapers

46%

11.5

Astrology

46%

11.5

Check financial info

45%

11.4

Search for product information

45%

11.2

Social networking / Communities

44%

11.0

Buy Online

43%

10.9

Share pictures

40%

10.0

Check real estate info

37%

9.2

Check hobby related info

32%

7.9

Check business/Financial news

30%

7.6

Net banking

30%

7.6

Check health & lifestyle info

30%

7.6

Movies

29%

7.4

Check cinema content

28%

7.0

Info search - local language search

28%

6.9

Check / read blogs

27%

6.7

Business/professional networking

26%

6.6

Check personal travel related info

26%

6.5

Buy other than travel products

24%

6.1

Look for Seminar/workshops

24%

6.0

Online bill payment

22%

5.6

21

Online Social Networking

Activity

All Users

All Users (In Millions)

Check business travel related info

19%

4.7

Adult content

18%

4.6

Online stock trading

13%

3.3

Net telephony

13%

3.2

Comment on blog post

12%

3.0

Local language website usage

12%

2.9

7%

1.7

Have a blog site of own

Base: 25,060

22

India Online 2007

Table 13: Preferred website for social networking/communities Website

ASU

1

Orkut

64%

Yahoo

16%

MSN

1%

Friends

1%

Communities

1%

Hi5

0.9%

Myspace

0.6%

Tagged

0.4%

Fropper

0.4%

Bharatstudent

0.4%

Base: 5,227

1

ASU is an abbreviation for All Social Networking / Communities Users

23

Online Social Networking

Demographic Profile Chart 2: Gender breakup M ale

Current Year 100%

Female 83%

83%

82%

83%

80% 60% 40% 18%

18%

20%

17%

17%

0% Orkut

Yahoo

M SN

ASU

Base: 5,227

24

India Online 2007

Chart 3: Age group distribution 13-18 yrs

Current Year

19-24 yrs

70%

60%

60% 45%

50%

39%

40%

39% 34%

32% 25%

30% 20%

25-35 yrs

14%

12%

10%

13%

13%

2%

0% Orkut

Yahoo

M SN

ASU

Base: 5,227

25

Online Social Networking

Chart 4: City class - by population size Current Year

Up to 1 Lakh

1-5 Lakhs

5-10 Lakhs

Above 10 Lakhs

80% 60%

50%

40% 20%

30%

26% 10%

15%

47%

43%

13% 15%

47%

29% 12% 12%

28% 15% 10%

0% Orkut

Yahoo

M SN

ASU

Base: 5,227

26

India Online 2007

Chart 5: City class - by market size M etro

Current Year

Urban uptowns

Emerging Towns

Others

80% 60% 41% 40% 20%

30% 14%

16%

38%

32% 13% 17%

40%

38%

31%

13%

18%

31% 13% 17%

0% Orkut

Yahoo

M SN

ASU

Base: 5,227

27

Online Social Networking

Table 14: Top 10 cities Cities

Orkut

Yahoo

MSN

ASU

Delhi

14%

12%

18%

14%

Mumbai

11%

9%

10%

10%

Bangalore

7%

6%

6%

7%

Hyderabad

6%

6%

2%

6%

Chennai

5%

5%

7%

5%

Kolkata

4%

2%

0.0%

3%

Pune

3%

2%

3%

3%

Ahmadabad

2%

3%

4%

2%

2%

0.8%

0.0%

2%

0.8%

1%

3%

0.9%

Lucknow Visakhapatanam

Base: 5,227

28

India Online 2007

Chart 6: Region-wise break-ups North

Current Year

East

South

West

70% 60% 50%

30%

44%

41%

40%

25%

23%

25%

21%

31% 23%

11%

10%

Orkut

Yahoo

25%

22%

20% 10%

42%

40%

7%

11%

0% M SN

ASU

Base: 5,227

29

Online Social Networking

Table 15: Preferred language of reading Language

Orkut

Yahoo

MSN

ASU

English

44%

43%

45%

44%

Hindi

18%

17%

18%

17%

Telugu

6%

6%

12%

6%

Tamil

4%

9%

7%

6%

Malayalam

6%

3%

3%

5%

Marathi

4%

4%

5%

4%

Kannada

4%

5%

3%

4%

Gujarati

3%

4%

2%

4%

Bengali

4%

2%

1%

3%

Oriya

2%

0.6%

0.0%

2%

Base: 5,227

30

India Online 2007

Socio-Economic Profile Chart 7: Socio economic classification SEC A

Current Year

SEC B

SEC C

SEC D

SEC E

50% 40% 30%

29%

30%

33% 28% 27%

29% 26%

24%

20% 12% 10%

19% 15% 10%

31% 28%

11%

23% 13% 6%

5%

1%

0% Orkut

Yahoo

M SN

ASU

Base: 5,227

31

Online Social Networking

Chart 8: Highest educational qualification College but not Graduate Graduate & above - general stream Graduate & above - professional stream

Current Year 60%

40%

40%

37%

34% 25%

28%

20%

25% 20%

41% 32% 31% 23%

16%

0% Orkut

Yahoo

M SN

ASU

Base: 5,227

32

India Online 2007

Chart 9: Occupational break up Unemployed

Current Year

Employed

100% 80% 60%

71%

64%

57%

48% 53% 37%

40%

43% 29%

20% 0% Orkut

Yahoo

M SN

ASU

Base: 5,227

33

Online Social Networking

Chart 10: Function / field of occupation IT/SW

Current Year 80%

M ARCOM

Finance

Others

68% 60%

54%

47%

43% 40%

30%

20%

26%

20% 7%

17% 16% 14%

13% 16% 2%

19% 8.1%

0% Orkut

Yahoo

M SN

ASU

Base: 2,928

34

India Online 2007

Chart 11: Head of the household Head of the household

Current Year

Not head of the household

80% 66% 52%

60% 40%

60% 48%

52% 48%

34%

41%

20% 0% Orkut

Yahoo

M SN

ASU

Base: 5,227

35

Online Social Networking

Economic Profile Chart 12: Monthly family income Up to Rs. 10K

Current Year

10-30K

30-50K

Above 50K

70% 60% 44%

50%

30%

42%

38% 37%

40%

36%

28%

20%

32%

26% 16% 12%

10%

15%

22%

11%

16%

15% 11%

0% Orkut

Yahoo

M SN

ASU

Base: 4,359

36

India Online 2007

Chart 13: Most expensive vehicle owned by the household Current Year

2 Wheeler

4 Wheeler

Others

70% 60% 47%

50% 40%

44%

40% 33%

41%

38%

32%

32%

30% 20%

9%

8%

7%

10%

8%

0% Orkut

Yahoo

M SN

ASU

Base: 5,227

37

Online Social Networking

Chart 14: Ownership of credit cards (individually) Don't own a credit card

Current Year

Own a Credit Card

100% 80%

70%

68%

64%

59%

60% 40%

30%

36%

41% 32%

20% 0% Orkut

Yahoo

M SN

ASU

Base: 5,227

38

India Online 2007

Table 16: Household asset ownership Asset

Orkut

Yahoo

MSN

ASU

Color TV

94%

94%

96%

94%

Mobile Phone

92%

90%

98%

91%

Bank Account

84%

82%

86%

83%

Fridge

80%

79%

70%

79%

Cable TV connection/DTH

75%

75%

80%

75%

Computer/Laptop

77%

72%

76%

75%

Camera

70%

68%

77%

69%

Landline Phone

68%

66%

67%

66%

Home

65%

62%

64%

62%

Life Insurance

62%

65%

56%

62%

Washing Machine

61%

61%

61%

60%

Music System/DVD/MP3

60%

58%

66%

60%

Debit Card

59%

59%

74%

58%

Credit Card

38%

40%

52%

39%

Fixed Deposits

39%

37%

44%

38%

Medical Insurance/CGHS

38%

34%

37%

37%

Air Conditioner

29%

26%

27%

28%

Microwave

28%

26%

28%

27%

Mutual Funds

24%

24%

38%

24%

Video Camera

22%

24%

38%

23%

Demat Account

21%

23%

33%

22%

Share of Companies

22%

20%

26%

22%

IPod

14%

14%

12%

14%

Chit Fund Deposits

10%

10%

1%

9%

Base: 5,227

39

Online Social Networking

Chart 15: Current loan liabilities Current Year

Home Loan

Personal Loan

Car Loan

60% 45%

43%

44%

41%

40% 20% 20%

14%

19%

14%

16%

21% 14%

12%

0% Orkut

Yahoo

M SN

ASU

Base: 5,227

40

India Online 2007

Net Usage Status Chart 16: Years of experience in using internet Up to 1 year

Current Year 80%

1-2 years

M ore than 2 years 78%

72%

71%

70%

60% 40% 20%

15% 13%

15%

15%

16%

15% 14% 7%

0% Orkut

Yahoo

M SN

ASU

Base: 5,227

41

Online Social Networking

Chart 17: Place of accessing internet Home

Current Year

Place of work (office / school / college)

Cyber cafe

100% 80%

70%

60%

82%

77%

70%

66% 53%

79% 68%

68%

52%

51% 40%

40% 20% 0% Orkut

Yahoo

M SN

ASU

Base: 5,227

42

India Online 2007

Chart 18: Type of internet connection at home Regular Dial Up

Current Year

Broadband

Others

100% 80%

72%

71%

72%

70%

60% 40% 20%

15%

9%

14%

17% 8%

8%

15%

10%

0% Orkut

Yahoo

M SN

ASU

Base: 3,531

43

Online Social Networking

Chart 19: Type of internet connection at office Regular Dial Up

Current Year

Broadband

Others

100% 80% 60%

60%

62%

61%

57%

40% 20%

5%

17%

8%

13%

19%

11%

16% 6%

0% Orkut

Yahoo

M SN

ASU

Base: 4,131

44

India Online 2007

Chart 20: Service provider subscribed to at home Current Year

BSNL/Sancharnet

Airtel/Bharti

VSNL / Tata

60% 51% 40%

35%

20%

35%

18%

35% 18%

19% 9%

14% 9%

9%

6%

0% Orkut

Yahoo

M SN

ASU

Base: 3,531

45

Online Social Networking

Chart 21: Service provider subscribed to at office Current Year

BSNL/Sancharnet

Airtel/Bharti

VSNL / Tata

40% 31% 30%

26%

24%

20% 10%

23% 23% 16%

17% 10%

14%

16% 11%

9%

0% Orkut

Yahoo

M SN

ASU

Base: 4,131

46

India Online 2007

Net Usage Dynamics Chart 22: Frequency of accessing internet from home At least once daily Less than once a week

Current Year 100%

88%

86%

Weekly, but not daily

87%

84%

80% 60% 40% 20%

11%

12% 1%

0% Orkut

Yahoo

15% 2%

11% 1.5%

1% M SN

ASU

Base: 3,439

47

Online Social Networking

Chart 23: Frequency of accessing internet from office At least once daily Less than once a week

Current Year 100%

92%

88%

85%

Weekly, but not daily

86%

80% 60% 40% 20%

13%

9% 2%

0% Orkut

Yahoo

12%

9% 3%

2%

0.0% M SN

ASU

Base: 3,707

48

India Online 2007

Chart 24: Time of the day accessing internet from home Current Year M idnight to 9.00 AM

9.00 AM -6.00 PM

6.00 PM - 12.00 M idnight

80% 60%

53%

51%

52%

39% 40% 20%

20%

17% 9%

8%

17%

14% 8%

7%

0% Orkut

Yahoo

M SN

ASU

Base: 3,359

49

Online Social Networking

Chart 25: Time of the day accessing internet from office Current Year 60%

M idnight to 9.00 AM

9.00 AM -6.00 PM 59%

55%

51%

6.00 PM - 12.00 M idnight 52%

40%

18%

20%

12%

10% 3%

11% 5%

2%

3%

0% Orkut

Yahoo

M SN

ASU

Base: 3,708

50

India Online 2007

Chart 26: Duration of PC usage from home Current Year

Light users

M edium users

Heavy users

80% 65%

64%

63%

59%

60%

40%

20%

23%

29%

22% 13%

13%

22% 14%

12%

0% Orkut

Yahoo

M SN

ASU

Base: 3,612

51

Online Social Networking

Chart 27: Duration of internet usage from home Current Year

Light users

M edium users

Heavy users

70% 60% 50% 40%

34%

39%

35%

30%

31%

34% 28%

35% 34% 31%

35% 35% 30%

20% 10% 0% Orkut

Yahoo

M SN

ASU

Base: 3,417

52

India Online 2007

Chart 28: Duration of PC usage from office Light users

Current Year

M edium users

Heavy users

80%

60%

52% 46%

40%

20%

37%

32%

28%

52%

45% 29%

20%

22%

Orkut

Yahoo

18%

20%

0% M SN

ASU

Base: 3,783

53

Online Social Networking

Chart 29: Duration of internet usage from office Light users

Current Year

M edium users

Heavy users

70% 60%

40%

46%

44%

50% 37%

30%

40%

36%

28%

27%

28%

Orkut

Yahoo

27%

27%

34% 26%

20% 10% 0% M SN

ASU

Base: 3,627

54

India Online 2007

Chart 30: Time spent by internet users on watching TV Light users

Current Year

M edium users

Heavy users

100% 80% 60% 45% 40% 20%

45%

41%

43%

41%

30%

29% 14%

44%

41%

15%

13%

0% Orkut

Yahoo

M SN

ASU

Base: 4,698

55

Online Social Networking

Chart 31: Time spent by internet users on reading newspaper Light users

Current Year

M edium users

Heavy users

70% 60%

55%

49%

40%

47%

47%

50% 40%

38%

41%

32%

30% 20%

11%

15%

14%

12%

10% 0% Orkut

Yahoo

M SN

ASU

Base: 4,823

56

India Online 2007

Chart 32: Time spent by internet users on listening to radio Light users

Current Year 80%

73%

M edium users

69%

Heavy users 72%

67%

60%

40%

27% 19%

18%

18% 20% 9%

12%

10%

6%

0% Orkut

Yahoo

M SN

ASU

Base: 3,330

57

Online Social Networking

Preferred Net Activities Table 17: Popularity of various internet activities Activity

Orkut

Yahoo

MSN

ASU

Social networking / Communities

100%

100%

100%

100%

Emailing

96%

96%

100%

96%

Instant messaging

89%

95%

100%

90%

Job Search

84%

93%

95%

87%

Check news

81%

94%

94%

85%

Music

83%

90%

99%

85%

Dating/Friendship

81%

89%

95%

83%

Check Sports

77%

88%

97%

81%

Online games

76%

88%

93%

80%

Educational / Learning material

73%

89%

97%

78%

Mobile contents (ring tones / games, etc.)

71%

86%

96%

76%

Check financial info

66%

89%

95%

73%

Astrology

66%

88%

96%

73%

Matrimonial search

65%

87%

92%

72%

Chatting

76%

65%

63%

72%

E-greetings

67%

62%

68%

66%

Check real estate info

59%

82%

89%

65%

Search work related info

55%

56%

68%

55%

Screensavers/wallpapers

52%

52%

66%

52%

Share pictures

53%

48%

41%

51%

Buy online

48%

49%

60%

50%

Search for product information

51%

46%

58%

49%

Check hobby related info

40%

38%

39%

39%

Movies

40%

36%

47%

38%

Check / read blogs

35%

34%

50%

36%

Net banking

35%

37%

32%

35%

Check cinema content

36%

32%

24%

34%

Check business/Financial news

33%

36%

38%

34%

Check health & lifestyle info

32%

34%

36%

34%

Business/professional networking

32%

32%

56%

33%

Look for Seminar/workshops

32%

26%

29%

30%

Check personal travel related info

30%

31%

50%

30%

Buy other than travel products

29%

27%

38%

29%

Online bill payment

27%

28%

36%

27%

Adult content

22%

25%

36%

23%

Check business travel related info

20%

23%

43%

22%

Comment on blog post

17%

16%

31%

18%

Online stock trading

16%

20%

33%

18%

Net telephony

17%

17%

20%

18%

Local language website usage

14%

18%

19%

15%

Have a blog site of own

12%

8%

22%

11%

Base: 5,227

58

India Online 2007

Chart 33: Professional activities Current Year 100%

89%

Instant messaging

84% 84%

95% 93%

Job Search

Emailing - work related

100% 84%

95%

94%

90% 87% 85%

80% 60% `

40% 20% 0% Orkut

Yahoo

M SN

ASU

Base: 5,227

59

Online Social Networking

Chart 34: Personal activities Social networking/communities

Current Year 100%

100%

100%

92% 81%

94%

Emailing - personal 100% 97% 94%

91%

Check news

100% 91%

85%

80% 60% 40% 20% 0% Orkut

Yahoo

M SN

ASU

Base: 5,227

60

India Online 2007

Chart 35: Downloading activities Current Year 100%

M usic

Online games

Educational / Learning material 99%

83%

80%

76%

90% 88% 89%

93% 97% 85% 80%

73%

78%

60% 40% 20% 0% Orkut

Yahoo

M SN

ASU

Base: 5,227

61

Online Social Networking

Chart 36: E-commerce related activities Current Year

Check financial info

100%

E-greetings 95%

89%

89%

83% 80% 66% 60%

67% 59%

62%

Check real estate info

68%

73%

67% 66%

40% 20% 0% Orkut

Yahoo

M SN

ASU

Base: 5,195

62

India Online 2007

Chart 37: Online shopping Current Year

Buyers

Non-Buyers

80% 60%

49%

51%

47%

53%

61% 49%

51%

40%

40% 20% 0% Orkut

Yahoo

M SN

ASU

Base: 5,227

63

Online Social Networking

Chart 38: Response to online marketing stimulus Current Year 60%

57% 52% 46%

Clicked a banner ad Participated in an online contest Clicked a sponsored search ad 54% 55% 47% 48% 44%

50% 44%

43%

40%

33%

20%

0% Orkut

Yahoo

M SN

ASU

Base: 4,300

64

India Online 2007

Chart 39: Blogging activities Check/read blogs Have a blog site of own

Current Year

Comment on blog post None of the above

100% 80% 60% 40%

63%

60%

60% 50%

34%

35% 17%

20%

12%

48%

31% 22%

16%

36% 18% 11%

8%

0% Orkut

Yahoo

M SN

ASU

Base: 5,227

65

Online Social Networking

Chart 40: Member of an online community Not a member of any online community M ember of an online community

Current Year 80%

68%

67% 60% 40%

61% 51% 49%

33%

32%

40%

20% 0% Orkut

Yahoo

M SN

ASU

Base: 5,227

66

India Online 2007

Table 18: Membership by type of online community Membership

Orkut

Yahoo

MSN

ASU

Not a member of any online community

33%

51%

68%

40%

Alumni & Schools

17%

3%

1%

12%

Computers & Internet

8%

8%

4%

8%

Romance & Relationships

8%

6%

3%

7%

Business / Professional community

4%

3%

4%

4%

Music

4%

4%

4%

4%

Schools & Education

5%

2%

0.0%

4%

Individuals

4%

2%

2%

4%

Cultures & Community

3%

1%

0.0%

3%

Arts & Entertainment

3%

4%

0.0%

3%

Base: 5,227

67

Online Social Networking

Table 19: Most used local language websites (other than English) Language

Orkut

Yahoo

MSN

ASU

Hindi

21%

15%

30%

20%

Malayalam

18%

18%

0.0%

17%

Tamil

11%

22%

30%

15%

Telugu

18%

12%

0.0%

15%

Marathi

10%

8%

18%

9%

Kannada

8%

9%

0.0%

8%

Bengali

7%

5%

0.0%

6%

Gujarati

2%

6%

9%

4%

2%

0.0%

0.0%

1%

0.5%

0.6%

0.0%

0.8%

Konkani Oriya

Base: 642

68

India Online 2007

Table 20: Online activities desired in other languages Activity

Orkut

Yahoo

MSN

ASU

Email

61%

68%

53%

64%

Chatting

53%

52%

41%

52%

Entertainment

50%

51%

45%

50%

Search information

37%

41%

32%

37%

Online news

34%

38%

39%

36%

Online learning / education

34%

39%

35%

35%

Astrology

24%

28%

34%

26%

Online shopping

20%

22%

28%

21%

Travel related information

17%

24%

28%

19%

Blog

18%

15%

15%

17%

Matrimony

15%

18%

23%

17%

Not Interested

20%

16%

32%

18%

Base: 5,227

69

Online Social Networking

Chart 41: Problems faced while surfing the internet Slow website opening

Current Year

Virus / spyware

Spam / junk mails

100% 80%

64%

60%

57%

58%

62%

70% 54%

61%

63% 56%

52%

56% 55%

40% 20% 0% Orkut

Yahoo

M SN

ASU

Base: 5,227

70

India Online 2007

Table 21: Preferred websites - emailing Website

Orkut

Yahoo

MSN

ASU

Yahoo

51%

74%

27%

55%

Gmail

30%

10%

6%

25%

Rediff

13%

9%

13%

13%

Hotmail

4%

3%

54%

5%

Indiatimes

0.7%

0.7%

0.8%

0.7%

Sancharnet/BSNL

0.2%

2%

0.0%

0.6%

Sify

0.3%

0.9%

0.0%

0.5%

VSNL

0.3%

0.3%

0.0%

0.3%

Lycos

0.1%

0.1%

0.0%

0.1%

AOL

0.1%

0.0%

0.0%

0.1%

Base: 5,227

71

Online Social Networking

Chart 42: Multiple user shares of email websites Yahoo

Current Year 100%

Gmail 95%

93%

Rediff 93%

87%

80% 80% 59%

60%

61%

71% 57%

50% 53% 40%

40% 20% 0% Orkut

Yahoo

M SN

ASU

Base: 5,227

72

India Online 2007

Chart 43: Number of email accounts and average per capita email ids One

Current Year

Two

Three

50% 40% 30%

30%

24%

21% 20% 10%

28%

25%

28% 22%

22% 14%

9%

9%

7%

0% Orkut

Yahoo

M SN

ASU

Base: 5,227

73

Online Social Networking

Most Used Websites Table 22: Top of mind unaided recall - all websites Website

Orkut

Yahoo

MSN

ASU

Google

41%

23%

10%

35%

Yahoo

23%

53%

24%

28%

Rediff

7%

6%

14%

7%

Orkut

9%

3%

0.0%

7%

Gmail

4%

2%

2%

3%

Hotmail

0.9%

0.9%

42%

2%

Indiatimes

0.9%

0.7%

0.0%

0.9%

Wikipedia

0.7%

0.8%

0.0%

0.8%

Funmaza

0.0%

0.0%

0.0%

0.7%

Moneycontrol

0.3%

0.1%

2%

0.6%

Base: 5,122

74

India Online 2007

Table 23: Most used website - all websites Website

Orkut

Yahoo

MSN

ASU

Google

39%

24%

17%

34%

Yahoo

20%

53%

16%

25%

Orkut

15%

3%

0.0%

11%

Rediff

7%

6%

9%

7%

Gmail

5%

2%

2%

5%

0.5%

0.6%

47%

2%

Wikipedia

1%

0.9%

0.0%

1%

Indiatimes

0.6%

0.9%

0.5%

0.7%

Moneycontrol

0.6%

0.1%

0.0%

0.5%

Sify

0.4%

0.2%

0.0%

0.4%

Hotmail

Base: 5,199

75

Online Social Networking

Table 24: Info search (English) Website

Orkut

Yahoo

MSN

ASU

Google

88%

46%

42%

76%

Yahoo

3%

46%

6%

11%

English

1%

0.8%

0.0%

3%

Wikipedia

2%

0.3%

0.0%

1%

0.7%

0.5%

46%

1%

1%

0.4%

0.0%

1%

Rediff

0.5%

2%

5%

0.7%

BBC

0.1%

2%

0.6%

0.5%

Timesofindia

0.0%

0.0%

0.0%

0.4%

Altavista

0.2%

0.2%

0.3%

0.3%

MSN Dictionary

Base: 4,399

76

India Online 2007

Table 25: Info search (local language) Website

Orkut

Yahoo

MSN

ASU

Google

82%

71%

28%

76%

Guruji

3%

0.1%

0.0%

2%

Manoramaonline

2%

3%

0.0%

2%

Khoj

1%

0.5%

0.0%

1%

Eenadu

1%

1%

0.0%

1%

Webduniya

1%

0.3%

0.0%

1%

MSN

0.0%

0.5%

61%

1%

Kerala

0.4%

6%

0.0%

0.9%

Webulagam

0.4%

2%

4%

0.8%

Chennaionline

0.3%

0.2%

0.0%

0.5%

Base: 2,672

77

Online Social Networking

Table 26: Job search Website

Orkut

Yahoo

MSN

ASU

Naukri

37%

27%

29%

35%

Monster

28%

30%

14%

29%

Timesjobs

12%

9%

7%

13%

Google

11%

3%

2%

7%

Yahoo

1%

18%

3%

4%

Freshersworld

1%

1%

23%

2%

Jobsahead Rediff Indiatimes Jobstreet

1%

0.5%

2%

1%

0.8%

2%

4%

1%

1%

2%

2%

1%

0.5%

2%

0.0%

1%

Base: 4,521

78

India Online 2007

Table 27: Booking travel tickets Website

Orkut

Yahoo

MSN

ASU

Yatra

17%

16%

6%

16%

Makemytrip

16%

10%

21%

16%

Google

23%

6%

5%

15%

IRCTC

13%

7%

9%

12%

Yahoo

4%

42%

5%

11%

Rediff

3%

3%

6%

3%

Indiatimes

3%

3%

3%

3%

Travel

3%

0.2%

0.9%

3%

Travelguru

2%

1%

0.0%

2%

Cleartrip

2%

2%

0.0%

2%

Base: 3,921

79

Online Social Networking

Table 28: Online shopping (other than travel tickets) Website

Orkut

Yahoo

MSN

ASU

Ebay

38%

26%

13%

34%

Rediff

19%

19%

20%

19%

Google

18%

2%

3%

12%

Yahoo

4%

40%

3%

10%

Indiatimes

7%

4%

10%

6%

Futurebazaar

5%

3%

4%

5%

Shopping

1%

0.2%

0.0%

2%

Sify

2%

0.6%

1%

1%

Indiaplaza

0.9%

0.8%

2%

1%

MSN

0.4%

0.3%

42%

1%

Base: 4,065

80

India Online 2007

Table 29: Online news Website

Orkut

Yahoo

MSN

ASU

Yahoo

12%

44%

6%

16%

Google

18%

2%

4%

12%

NDTV

10%

10%

18%

11%

Rediff

10%

7%

2%

8%

Indiatimes

8%

6%

2%

7%

BBC

4%

3%

3%

5%

Aajtak

4%

3%

4%

5%

CNN

4%

1%

6%

4%

MSN

2%

5%

42%

3%

Ibnlive

4%

0.9%

0.0%

3%

Base: 4,316

81

Online Social Networking

Table 30: Financial news & info (rates, quotes, etc.) Website Google Yahoo

Orkut

Yahoo

MSN

ASU

27%

4%

29%

17%

7%

52%

11%

16%

14%

6%

7%

11%

ICICI Direct/ICICI Bank

6%

3%

5%

6%

Rediff

5%

5%

1%

4%

Sharekhan

5%

3%

2%

4%

NDTV/NDTVprofit

3%

5%

13%

4%

Indiatimes

3%

3%

2%

4%

3%

1%

0.7%

3%

0.8%

0.3%

0.0%

3%

Moneycontrol/CNBC

Economictimes Stockmarket

Base: 3,700

82

India Online 2007

Table 31: Online share trading Website

Orkut

Yahoo

MSN

ASU

ICICI Direct

33%

38%

63%

35%

Sherkhan

28%

22%

0.0%

25%

Indiabulls

8%

4%

0.6%

7%

BSE

2%

4%

2%

3%

Kotaksecurities

4%

3%

6%

3%

5Paisa

2%

8%

1%

3%

NSE

3%

0.9%

0.0%

2%

hdfcsec

2%

0.4%

2%

2%

Geojit

2%

0.5%

0.0%

2%

Religare

2%

1%

0.0%

1%

Base: 739

83

Online Social Networking

Table 32: Real estate info Website Google Yahoo Magicbricks Realestates

Orkut

Yahoo

MSN

ASU

35%

7%

31%

23%

7%

56%

13%

17%

15%

6%

7%

13%

7%

3%

4%

10%

10%

8%

7%

9%

Indiaproperty

3%

5%

2%

5%

Rediff

4%

5%

5%

4%

Property

3%

2%

0.5%

3%

2%

1%

12%

2%

0.3%

1%

0.2%

0.6%

99acres

Indiatimes Sify

Base: 3,358

84

India Online 2007

Table 33: Matrimonial search Website

Orkut

Yahoo

MSN

ASU

Shaadi

28%

23%

14%

28%

Bharatmatrimony

28%

14%

22%

24%

Google

15%

1%

0.4%

9%

Yahoo

2%

35%

2%

8%

Jeevansaathi

7%

3%

3%

6%

Matrimony

3%

6%

0.0%

4%

Simplymarry

3%

0.8%

4%

4%

Tamilmatrimony

2%

3%

0.9%

3%

Rediff

2%

3%

6%

2%

Matrimonial

1%

3%

0.1%

2%

Base: 3,735

85

Online Social Networking

Table 34: Dating/friendship search Website

Orkut

Yahoo

MSN

ASU

Orkut

52%

10%

0.0%

38%

Yahoo

13%

71%

13%

23%

Google

16%

2%

3%

11%

Rediff

3%

5%

8%

4%

Fropper

2%

2%

8%

3%

Date

1%

0.5%

1%

2%

Hi5

2%

0.2%

0.3%

2%

Friends

0.1%

0.5%

2%

2%

MSN

0.3%

0.5%

51%

1%

Friendfinder

0.8%

2%

0.6%

1%

Base: 4,264

86

India Online 2007

Table 35: Online gaming Website

Orkut

Yahoo

MSN

ASU

Yahoo

14%

53%

10%

20%

Zapak

20%

8%

6%

17%

Google

19%

2%

6%

12%

Games

6%

4%

0.6%

6%

Miniclip

4%

3%

0.0%

4%

Indiagames

3%

3%

0.4%

3%

Contest2Win

3%

6%

2%

3%

MSN

1%

0.5%

48%

2%

Onlinegames

1%

1%

0.0%

2%

Rediff

2%

3%

2%

2%

Base: 4,010

87

Online Social Networking

Table 36: Download mobile content Website

Orkut

Yahoo

MSN

ASU

9%

51%

11%

16%

Google

0.0%

0.0%

0.0%

0.0%

Rediff

21%

4%

4%

13%

Nokia

0.0%

0.0%

0.0%

0.0%

9%

9%

21%

9%

0.0%

0.0%

0.0%

0.0%

Yahoo

Indiatimes Mobile9 Hutch Ringtones Funmaza Airtel

7%

4%

3%

8%

0.0%

0.0%

0.0%

0.0%

7%

6%

12%

7%

0.0%

0.0%

0.0%

0.0%

Base: 3,911

88

India Online 2007

Table 37: Preferred instant messaging applications Website

Orkut

Yahoo

MSN

ASU

Yahoo

59%

85%

24%

63%

Google Talk

24%

5%

13%

17%

Rediffbol

7%

4%

6%

7%

MSN

3%

3%

55%

5%

Orkut

3%

1%

0.0%

2%

Meebo

2%

0.2%

0.7%

2%

Skype

0.5%

0.6%

1%

0.5%

Indiatimes

0.1%

0.0%

0.5%

0.2%

AIM

0.2%

0.0%

0.0%

0.2%

1%

0.3%

0.0%

4%

Others

Base: 4,611

89

Online Social Networking

Table 38: Download music Website

Orkut

Yahoo

MSN

ASU

24%

14%

4%

22%

Yahoo

7%

38%

9%

12%

Google

14%

4%

2%

10%

Cooltoad

6%

2%

3%

5%

Musicindiaonline

4%

2%

0.8%

4%

Music

2%

2%

2%

3%

Youtube

2%

3%

2%

2%

Mp3

3%

1%

0.0%

2%

Papuyaar

2%

0.9%

0.9%

2%

Rediff

1%

3%

4%

2%

Raaga

Base: 4,316

90

India Online 2007

Table 39: Sports content Website

Orkut

Yahoo

MSN

ASU

30%

24%

15%

30%

Yahoo

8%

46%

14%

14%

Cricinfo

15%

5%

2%

12%

Google

Espnstarsports

17%

2%

25%

11%

Rediff

5%

4%

7%

5%

Sports

3%

2%

0.5%

5%

Indiatimes

2%

2%

2%

3%

Sify

2%

2%

0.0%

2%

NDTV

1%

2%

13%

2%

Tensports

1%

2%

0.0%

2%

Base: 4,038

91

Online Social Networking

Table 40: Cinema content Website

Orkut

Yahoo

MSN

ASU

Yahoo

7%

45%

2%

14%

Google

19%

3%

0.6%

12%

PVR Cinemas

6%

4%

2%

5%

Indiafm

6%

0.9%

0.6%

5%

Bollywood

5%

5%

6%

5%

Cinema

3%

1%

0.0%

4%

Movies

2%

2%

2%

3%

Santabanta

4%

3%

0.0%

3%

Rediff

3%

4%

7%

3%

Indiatimes

3%

3%

4%

3%

Base: 3,968

92

India Online 2007

Table 41: Most used local language websites (other than English) Website

Orkut

Yahoo

MSN

ASU

Google

20%

5%

0.0%

16%

Yahoo

6%

26%

34%

11%

Eeandu

6%

12%

0.0%

7%

Malayalamanorama

6%

7%

0.0%

6%

Webduniya

6%

0.7%

0.0%

4%

Keralakaumudi

3%

11%

0.0%

4%

Thinamalar

3%

5%

9%

4%

Marathiworld

4%

4%

0.0%

3%

Jagran

3%

0.1%

2%

3%

Webulagam

2%

5%

18%

3%

Base: 642

93

Online Social Networking

Table 42: Preferred blog sites Website Google Yahoo

Orkut

Yahoo

MSN

ASU

34%

8%

7%

24%

9%

41%

9%

16%

Blogspot

15%

5%

1%

12%

Blogger

14%

6%

14%

12%

Ibibo

10%

5%

9%

9%

Rediff

7%

6%

30%

9%

0.2%

15%

0.0%

3%

3%

0.3%

0.0%

3%

2%

0.0%

2%

2%

0.0%

8%

0.0%

2%

Tagged Debonairblog Hi5 Youtube

Base: 1,137

94

India Online 2007

Table 43: Preferred astrology website Website

Orkut

Yahoo

MSN

ASU

Yahoo

16%

64%

7%

24%

Astrology

19%

6%

5%

18%

Google

25%

4%

1%

16%

Indiatimes astrospeak

9%

6%

5%

7%

Rediff

7%

6%

11%

7%

Sarafreder

2%

0.6%

2%

3%

MSN

2%

0.7%

47%

3%

Sify

2%

2%

3%

2%

1%

0.3%

8%

2%

0.7%

0.6%

0.1%

1%

Astrolife Horoscope

Base: 3,699

95

Online Social Networking

Table 44: Preferred online learning / education website Website

Orkut

Yahoo

MSN

ASU

Google

48.3%

19.4%

13.2%

35.1%

Yahoo

3.0%

53.1%

3.9%

12.4%

Wikipedia

7.7%

2.9%

0.2%

6.0%

Education

1.6%

1.0%

0.3%

3.0%

Rediff

1.8%

3.0%

1.1%

2.0%

W3schools

3.0%

0.3%

0.0%

2.0%

MSN

0.2%

0.4%

58.1%

1.4%

Ebizel

1.4%

0.6%

5.6%

1.3%

CBSE

0.5%

0.2%

0.0%

1.3%

IGNOU

0.8%

0.3%

0.0%

1.2%

Base: 3,881

96

India Online 2007

Most Used Offline Media Brands Table 45: Favorite TV channels TV Channel

Orkut

Yahoo

MSN

ASU

Star Plus

10%

11%

23%

12%

Discovery

10%

5%

12%

8%

HBO

5%

3%

7%

5%

NDTV

4%

5%

8%

4%

Aajtak

3%

3%

6%

4%

M TV

4%

5%

0.0%

4%

Sun TV

3%

5%

5%

4%

Star Movies

4%

3%

0.5%

4%

Sony

3%

4%

0.0%

3%

Ten Sports

3%

3%

3%

3%

Base: 4,699

97

Online Social Networking

Table 46: Favorite newspapers Newspaper

Orkut

Yahoo

MSN

ASU

The Times of India

38%

28%

35%

36%

The Hindu

21%

19%

11%

20%

The Hindustan Times

6%

7%

6%

6%

Deccan Chronicle

4%

3%

7%

4%

Eenadu

3%

2%

10%

3%

The Telegraph

3%

2%

0.0%

3%

Indian Express

2%

2%

2%

2%

Dainik Bhaskar

2%

2%

12%

2%

The Economic Times

3%

1%

0.0%

2%

Dainik Jagran

1%

4%

5%

2%

Base: 4,741

98

India Online 2007

Table 47: Favorite magazines Magazine

Orkut

Yahoo

MSN

ASU

21%

26%

35%

22%

Reader's Digest

6%

7%

17%

7%

The Week

6%

4%

0.4%

6%

Sports Star

4%

3%

0.0%

4%

Outlook

4%

4%

4%

4%

Digit

5%

1%

0.0%

4%

Film Fare

5%

3%

5%

4%

Femina

4%

4%

12%

4%

Business World

5%

0.7%

3%

4%

Chip

3%

2%

0.0%

2%

India Today

Base: 4,185

99

Online Social Networking

Table 48: Favorite radio channels Radio Channel

Orkut

Yahoo

MSN

ASU

Radio Mirchi

38%

37%

46%

38%

Radio City

13%

7%

4%

12%

Red FM

12%

11%

8%

11%

AIR

8%

13%

13%

10%

Suryan FM

5%

9%

9%

7%

Big FM

7%

2%

5%

6%

AIR FM GOLD

5%

8%

0.2%

5%

AIR FM RAINBOW

3%

5%

0.4%

3%

Fever FM

3%

2%

3%

3%

World Space

2%

1%

4%

2%

Base: 3,396

100

India Online 2007

Offline Brands Recalled Table 49: TOM recall for brands TOM Brand

Orkut

Yahoo

MSN

ASU

Sony

8%

9%

6%

8%

Nokia

9%

6%

9%

8%

Tata

5%

5%

9%

5%

LG

4%

4%

1%

4%

Nike

4%

2%

0.5%

3%

Reliance

3%

4%

8%

3%

Adidas

3%

1%

0.0%

2%

Samsung

2%

3%

0.0%

2%

Microsoft

3%

2%

0.0%

2%

2%

7%

2%

Pepsi

Base: 5,097

101

Segment Wise Detailed Tables

102

Table 1: Gender breakup Gender

Orkut

Yahoo

MSN

ASU

Sample Base

3,294

835

68

5,227

Male

82%

83%

83%

83%

Female

18%

18%

17%

17%

Table 2: Age group distribution Age Group

Orkut

Yahoo

MSN

ASU

Sample Base

3,294

835

68

5,227

13-18 yrs

14%

12%

2%

13%

19-24 yrs

45%

25%

13%

39%

25-35 yrs

32%

39%

60%

34%

36-45 yrs

6%

14%

14%

9%

46-55 yrs

3%

7%

10%

4%

Above 55 yrs

1%

3%

1%

1%

103

Table 3: City class - by population size City Class

Orkut

Sample Base

3,294

Up to 1 Lakh

10%

1-5 Lakhs

15%

5-10 Lakhs Above 10 Lakhs

Yahoo

MSN

ASU

835

68

5,227

13%

12%

10%

15%

12%

15%

26%

30%

29%

28%

50%

43%

47%

47%

Table 4: City class - by market size City Class

Orkut

Sample Base

Yahoo

MSN

ASU

3,294

835

68

5,227

Metro

41%

38%

38%

40%

Urban uptowns

14%

13%

13%

13%

Emerging Towns

16%

17%

18%

17%

Others

30%

32%

31%

31%

104

Table 5: City wise distribution Cities

Orkut

Sample Base

Yahoo

MSN

ASU

3,294

835

68

5,227

Delhi

14%

12%

18%

14%

Mumbai

11%

9%

10%

10%

Bangalore

7%

6%

6%

7%

Hyderabad

6%

6%

2%

6%

Chennai

5%

5%

7%

5%

Kolkata

4%

2%

0.0%

3%

Pune

3%

2%

3%

3%

Ahmadabad

2%

3%

4%

2%

Lucknow

2%

0.8%

0.0%

2%

Visakhapatanam

0.8%

1%

3%

0.9%

1%

0.6%

0.0%

0.9%

Thiruvanathapuram

0.9%

1%

0.0%

0.9%

Coimbatore

0.6%

2%

0.0%

0.8%

Jaipur

0.8%

1%

2%

0.8%

Chandigarh

0.9%

0.4%

2%

0.7%

Indore

0.7%

1%

2%

0.7%

Surat

0.5%

0.7%

3%

0.7%

Bhopal

0.9%

0.5%

3%

0.7%

Vadodara

0.6%

1%

0.0%

0.6%

Bhubaneswar

0.8%

0.2%

0.0%

0.6%

Vijayavada

0.6%

0.4%

0.0%

0.6%

Faridabad

0.5%

0.7%

0.0%

0.5%

Patna

0.5%

0.6%

2%

0.5%

kanpur

0.5%

0.4%

0.0%

0.5%

Kochi

0.6%

0.2%

0.0%

0.5%

Ludhiana

0.3%

0.5%

2%

0.4%

Mysore

0.3%

0.6%

0.0%

0.4%

Dehradun

0.2%

0.7%

0.0%

0.4%

Allahabad

0.2%

0.5%

0.0%

0.3%

Madurai

0.2%

0.7%

0.0%

0.3%

Nashik

0.4%

0.0%

0.0%

0.3%

Agra

0.4%

0.0%

0.0%

0.3%

Guwahati

0.3%

0.1%

0.0%

0.3%

Meerut

0.3%

0.4%

0.0%

0.3%

Rajkot

0.2%

0.2%

0.0%

0.3%

Ranchi

0.3%

0.5%

2%

0.3%

Mangalore

0.2%

0.1%

0.0%

0.3%

Cuttack

0.2%

0.2%

2%

0.2%

Amritsar

0.2%

0.1%

0.0%

0.2%

Aurangabad

0.2%

0.4%

0.0%

0.2%

Goa

0.2%

0.5%

0.0%

0.2%

Tiruchirapalli

0.2%

0.4%

0.0%

0.2%

Jabalpur

0.2%

0.1%

0.0%

0.2%

Jodhpur

0.2%

0.1%

2%

0.2%

Varanasi

0.2%

0.1%

0.0%

0.2%

Nagpur

105

Cities

Orkut

Yahoo

MSN

ASU

Raipur

0.1%

0.0%

0.0%

0.1%

Dhanbad

0.0%

0.0%

0.0%

0.1%

Solapur

0.2%

0.2%

0.0%

0.1%

Assansol

0.0%

0.0%

0.0%

0.0%

Others from North India

9%

8%

4%

9%

Others from South India

13%

16%

10%

14%

Others from East India

4%

6%

7%

5%

Others from West India

6%

6%

7%

6%

Table 6: Region-wise break-ups Region

Orkut

Sample Base

Yahoo

MSN

ASU

3,294

835

68

5,227

North

23%

21%

23%

22%

East

11%

10%

7%

11%

South

41%

44%

40%

42%

West

25%

25%

31%

25%

106

Table 7: Preferred language of reading Language

Orkut

Sample Base

Yahoo

MSN

ASU

3,294

835

68

5,227

English

44%

43%

45%

44%

Hindi

18%

17%

18%

17%

Telugu

6%

6%

12%

6%

Tamil

4%

9%

7%

6%

Malayalam

6%

3%

3%

5%

Marathi

4%

4%

5%

4%

Kannada

4%

5%

3%

4%

Gujarati

3%

4%

2%

4%

Bengali

4%

2%

1%

3%

Oriya

2%

0.6%

0.0%

2%

Punjabi

1%

1%

0.0%

1%

Urdu

0.8%

0.8%

2%

1%

Assamese

0.3%

2%

0.2%

0.6%

Marwari

0.6%

0.2%

0.0%

0.5%

Awadhi

0.4%

0.4%

2%

0.4%

Konkani

0.1%

0.6%

0.0%

0.3%

Sindhi

0.4%

0.4%

0.0%

0.3%

Bhojpuri

0.2%

0.3%

0.0%

0.2%

Tulu

0.3%

0.0%

1%

0.2%

Haryanvi

0.1%

0.2%

0.0%

0.1%

Dogri

0.1%

0.0%

0.0%

0.1%

Manipuri

0.1%

0.1%

0.0%

0.1%

Chhattisgarhi

0.1%

0.0%

0.0%

0.0%

Kashmiri

0.0%

0.0%

0.0%

0.0%

Maithili

0.0%

0.1%

0.0%

0.0%

Sanskrit

0.0%

0.0%

0.0%

0.0%

Bodo

0.0%

0.0%

0.0%

0.0%

Bundeli

0.0%

0.0%

0.0%

0.0%

Kanauji

0.0%

0.0%

0.0%

0.0%

Kurchi

0.0%

0.0%

0.0%

0.0%

Magahi

0.0%

0.1%

0.0%

0.0%

Nepali

0.0%

0.0%

0.0%

0.0%

Santhali

0.0%

0.0%

0.0%

0.0%

Others

0.4%

0.1%

0.0%

0.4%

107

Table 8: Socio economic classification SEC

Orkut

Yahoo

MSN

ASU

Sample Base

3,294

835

68

5,227

SEC A

29%

26%

28%

28%

SEC B

30%

29%

33%

31%

SEC C

24%

19%

27%

23%

SEC D

12%

15%

11%

13%

SEC E

5%

10%

1%

6%

Table 9: Highest educational qualification Education

Orkut

Yahoo

MSN

ASU

Sample Base

3,294

835

68

5,227

Up to SSC/HSC

13%

15%

6%

14%

College but not Graduate

25%

20%

16%

23%

Graduate & above - general stream

28%

40%

37%

32%

Graduate & above - professional stream

34%

25%

41%

31%

Table 10: Occupational break up Occupation

Orkut

Yahoo

MSN

ASU

Sample Base

3,294

Unemployed

48%

835

68

5,227

37%

29%

43%

Employed

53%

64%

71%

57%

108

Table 11: Function / field of occupation Functions

Orkut

Sample Base

1,695

IT/Software

30%

Marketing/Sales

16%

Manufacturing

Yahoo

MSN

ASU

532

51

2,928

17%

13%

26%

14%

13%

15%

10%

11%

20%

11%

Finance

7%

14%

2%

8%

Administration

6%

13%

21%

8%

Consultancy

5%

4%

16%

5%

Advertising/PR/Media

4%

2%

4%

4%

Academics

4%

3%

3%

4%

HR

3%

3%

0.0%

3%

16%

20%

9%

17%

Others

Table 12: Head of the household Head Of The HH

Orkut

Yahoo

MSN

ASU

Sample Base

3,294

835

68

5,227

Head of the household

34%

52%

52%

41%

Not head of the household

66%

48%

48%

60%

Table 13: Monthly family income Income

Orkut

Yahoo

MSN

ASU

Sample Base

2,699

718

61

4,359

Up to 5K

10%

13%

7%

11%

5-10K

19%

24%

20%

21%

10-20K

27%

27%

25%

26%

20-30K

18%

11%

11%

15%

30-50K

12%

11%

22%

11%

50-75K

5%

5%

9%

5%

75-100K

4%

3%

2%

4%

Above 100K

7%

6%

4%

6%

109

Table 14: Most expensive vehicle owned by the household Vehicle Owned

Orkut

Yahoo

MSN

ASU

Sample Base

3,294 6%

835

68

5,227

6%

9%

6%

Motor-Cycle/Scooter

40%

44%

47%

41%

Small Car (Up to Rs.4 lakhs)

21%

19%

22%

20%

Mid-Size Car (Rs.4 to 8 lakhs)

11%

11%

13%

10%

Premium/Luxury Car (Above Rs.8 lakhs)

2%

2%

3%

2%

Others

2%

2%

0.0%

2%

20%

16%

7%

19%

Bi-Cycle

Don't own a vehicle

Table 15: Ownership of credit cards (individually) Credit Card

Orkut

Sample Base

Yahoo

MSN

ASU

3,294

835

68

5,227

Single Card

16%

20%

20%

17%

Multiple Cards

14%

17%

22%

15%

No Credit Card

70%

64%

59%

68%

110

Table 16: Household asset ownership Asset

Orkut

Yahoo

MSN

ASU

Sample Base

3,294

835

68

5,227

Color TV

94%

94%

96%

94%

Mobile Phone

92%

90%

98%

91%

Bank Account

84%

82%

86%

83%

Fridge

80%

79%

70%

79%

Cable TV connection/DTH

75%

75%

80%

75%

Computer/Laptop

77%

72%

76%

75%

Camera

70%

68%

77%

69%

Landline Phone

68%

66%

67%

66%

Home

65%

62%

64%

62%

Life Insurance

62%

65%

56%

62%

Washing Machine

61%

61%

61%

60%

Music System/DVD/MP3

60%

58%

66%

60%

Debit Card

59%

59%

74%

58%

Credit Card

38%

40%

52%

39%

Fixed Deposits

39%

37%

44%

38%

Medical Insurance/CGHS

38%

34%

37%

37%

Air Conditioner

29%

26%

27%

28%

Microwave

28%

26%

28%

27%

Mutual Funds

24%

24%

38%

24%

Video Camera

22%

24%

38%

23%

Demat Account

21%

23%

33%

22%

Share of Companies

22%

20%

26%

22%

IPod

14%

14%

12%

14%

Chit Fund Deposits

10%

10%

1%

9%

Table 17: Current loan liabilities Loan

Orkut

Yahoo

MSN

ASU

Sample Base

3,294

835

68

5,227

Home Loan

45%

43%

41%

44%

Personal Loan

20%

19%

16%

21%

Car Loan

14%

14%

12%

14%

Two - wheeler Loan

13%

13%

22%

13%

Education Loan

11%

8%

5%

11%

Business Loan

4%

5%

1%

4%

Consumer Durables

3%

4%

3%

3%

0.1%

0.0%

0.0%

0.1%

6%

10%

9%

7%

Other None of Above

111

Table 18: Years of experience in using internet Experience

Orkut

Yahoo

Sample Base

MSN

ASU

3,294

835

68

5,227

Less Than 6 Months

6%

7%

12%

7%

6 Months-1 year

9%

8%

3%

8%

1-2 years

13%

15%

7%

14%

2-5 years

28%

23%

27%

26%

5-6 years

15%

13%

12%

14%

6 years and above

30%

35%

38%

31%

Table 19: Place of accessing internet Place Of Access

Orkut

Yahoo

MSN

ASU

Sample Base

3,294

835

68

5,227

Home

70%

66%

70%

68%

Place of work (office / school / college)

77%

82%

68%

79%

Cyber cafe

53%

51%

40%

52%

8%

11%

8%

9%

In transit (while traveling)

Table 20: Type of internet connection at home Connection Type

Orkut

Sample Base

Yahoo

MSN

ASU

2,320

516

47

3,531

24 Hrs Broadband

37%

37%

38%

37%

Broadband Dial Up

26%

25%

20%

25%

Regular Dial Up

15%

14%

17%

15%

Cable

10%

9%

12%

10%

Mobile Connection

6%

7%

8%

6%

Wi Fi Connection

2%

0.8%

0.0%

2%

Lease/Dedicated line

0.4%

0.2%

0.0%

0.4%

Others

2%

0.5%

0.0%

2%

Don't Know

4%

6%

5%

4%

112

Table 21: Type of internet connection at office Connection Type

Orkut

Sample Base

Yahoo

MSN

ASU

2,547

680

54

4,131

24 Hrs Broadband

35%

33%

29%

35%

Broadband Dial Up

19%

21%

23%

20%

Lease/Dedicated line

10%

6%

6%

10%

Cable

6%

7%

5%

6%

Regular Dial Up

5%

8%

11%

6%

Wi Fi Connection

4%

2%

4%

4%

Mobile Connection

1%

3%

9%

2%

1%

2%

0.0%

1%

18%

17%

14%

17%

Others Don't Know

Table 22: Service provider subscribed to at home Service Provider

Orkut

Yahoo

MSN

ASU

Sample Base

2,320

516

47

3,531

BSNL/Sancharnet

35%

35%

51%

35%

Airtel/Bharti

18%

19%

6%

18%

VSNL / Tata

9%

9%

14%

9%

Local Cable Operator

9%

9%

7%

9%

Sify

6%

6%

5%

6%

Reliance

5%

4%

2%

5%

MTNL

6%

3%

6%

5%

0.3%

0.1%

0.0%

0.2%

Others

8%

11%

9%

9%

Don't Know

4%

4%

0.0%

3%

Spectranet

113

Table 23: Service provider subscribed to at office Service Provider

Orkut

Sample Base

Yahoo

MSN

ASU

2,547

680

54

4,131

BSNL/Sancharnet

24%

31%

23%

26%

Airtel/Bharti

16%

17%

23%

16%

VSNL / Tata

10%

9%

14%

11%

Reliance

6%

5%

11%

6%

Local Cable Operator

5%

4%

2%

4%

MTNL

4%

3%

3%

4%

Sify

4%

3%

0.0%

4%

0.5%

0.4%

0.7%

0.5%

7%

12%

12%

8%

24%

16%

11%

21%

Spectranet Others Don't Know

Table 24: Frequency of accessing internet from home Frequency

Orkut

Sample Base

Yahoo

MSN

ASU

2,261

502

45

3,439

Over 5 times a Day

31%

26%

12%

29%

2-5 times a Day

27%

29%

50%

28%

Once Daily

30%

31%

22%

30%

8%

8%

10%

8%

Once In 2-3 Days Once a Week

3%

4%

5%

4%

1-3 times a Month

0.5%

1%

0.8%

0.7%

Once in More than a Month

0.5%

0.5%

0.0%

0.8%

Table 25: Frequency of accessing internet from office Frequency

Orkut

Sample Base

Yahoo

MSN

ASU

2,271

605

49

3,707

Over 5 times a Day

47%

34%

37%

44%

2-5 times a Day

19%

26%

34%

21%

Once Daily

20%

29%

21%

21%

Once In 2-3 Days

8%

7%

9%

7%

Once a Week

5%

2%

0.0%

5%

1-3 times a Month

1%

1%

0.0%

1%

0.9%

2%

0.0%

1%

Once in More than a Month

114

Table 26: Time of the day accessing internet from home Time Slot

Orkut

Yahoo

Sample Base

MSN

ASU

2,202

491

46

3,359

Before 9.00 AM

3%

6%

5%

4%

9.00 AM-12.00 Noon

6%

7%

8%

7%

12.00 Noon - 3.00 PM

4%

6%

4%

5%

3.00 PM-6.00 PM

6%

8%

3%

6%

6.00 PM - 9.00 PM

16%

15%

23%

16%

9.00 PM - 12.00 Midnight

36%

36%

16%

36%

After 12.00 Midnight

5%

3%

2%

4%

Throughout the Day

23%

20%

40%

22%

Table 27: Time of the day accessing internet from office Time Slot

Orkut

Yahoo

MSN

ASU

Sample Base

2,264 1%

614

48

3,708

2%

0.0%

2%

9.00 AM-12.00 Noon

20%

23%

28%

20%

12.00 Noon - 3.00 PM

20%

16%

15%

19%

3.00 PM-6.00 PM

11%

16%

16%

13%

6.00 PM - 9.00 PM

7%

5%

5%

6%

9.00 PM - 12.00 Midnight

3%

6%

13%

4%

After 12.00 Midnight

1%

0.2%

5%

1%

Throughout the Day

37%

31%

19%

35%

Before 9.00 AM

Table 28: Duration of internet usage from home Time Spent

Orkut

Yahoo

MSN

ASU

Sample Base

2,250

496

44

3,417

Less than 30 Minutes

11%

13%

6%

11%

30 to 60 Minutes

24%

26%

29%

24%

1-2 Hours

35%

34%

34%

35%

2-5 Hours

23%

21%

10%

22%

5-8 Hours

5%

0.6%

1%

4%

More than 8 Hours

3%

6%

19%

4%

115

Table 29: Duration of internet usage from office Time Spent

Orkut

Sample Base

Yahoo

MSN

ASU

2,226

598

50

3,627

Less than 30 Minutes

17%

19%

15%

19%

30 to 60 Minutes

20%

25%

31%

21%

1-2 Hours

27%

28%

27%

26%

2-5 Hours

18%

16%

15%

18%

5-8 Hours

10%

7%

9%

9%

8%

6%

2%

8%

More than 8 Hours

Table 30: Duration of internet usage during weekdays Time Spent

Orkut

Yahoo

MSN

ASU

Sample Base

3,050 5%

739

66

4,806

7%

2%

6%

30 to 60 Minutes 1-2 Hours

16%

15%

11%

16%

30%

30%

26%

30%

2-5 Hours

28%

30%

33%

29%

5-8 Hours

10%

8%

9%

10%

More than 8 Hours

10%

10%

19%

10%

Less than 30 Minutes

Table 31: Duration of internet usage during weekends Time Spent

Orkut

Yahoo

MSN

ASU

Sample Base

2,643

673

53

4,209

9%

8%

5%

8%

30 to 60 Minutes

14%

16%

21%

14%

1-2 Hours

29%

28%

37%

29%

2-5 Hours

26%

22%

25%

25%

5-8 Hours

13%

14%

5%

13%

More than 8 Hours

10%

12%

8%

11%

Less than 30 Minutes

116

Table 32: Duration of PC usage from home Time Spent

Orkut

Sample Base

MSN

ASU

2,390 8%

525

48

3,612

12%

7%

9%

30 to 60 Minutes

20%

17%

24%

20%

1-2 Hours 2-5 Hours

37%

36%

28%

35%

23%

22%

12%

22%

5-8 Hours

8%

7%

12%

8%

More than 8 Hours

6%

7%

18%

7%

Less than 30 Minutes

Yahoo

Table 33: Duration of PC usage from office Time Spent

Orkut

Yahoo

Sample Base

2,328 5%

Less than 30 Minutes 30 to 60 Minutes

MSN

ASU

637

51

3,783

4%

8%

5%

8%

9%

12%

8%

1-2 Hours

14%

20%

18%

15%

2-5 Hours

20%

22%

18%

20%

5-8 Hours

27%

24%

24%

27%

More than 8 Hours

25%

22%

21%

25%

Table 34: Time spent by internet users on watching TV Time Spent

Orkut

Yahoo

MSN

ASU

Sample Base

2,955

757

62

4,698

Less than 30 Minutes

17%

14%

6%

17%

30 to 60 Minutes

28%

31%

23%

27%

1-2 Hours

41%

43%

41%

41%

2-5 Hours

13%

11%

11%

12%

5-8 Hours

1%

1%

6%

2%

0.4%

0.7%

13%

0.6%

More than 8 Hours

117

Table 35: Time spent by internet users on reading newspaper Time Spent

Orkut

Sample Base

Yahoo

MSN

ASU

3,056

767

64

4,823

Less than 30 Minutes

49%

47%

32%

47%

30 to 60 Minutes

40%

38%

55%

41%

1-2 Hours

10%

12%

14%

11%

2-5 Hours

0.4%

3%

0.0%

0.8%

5-8 Hours

0.0%

0.1%

0.0%

0.0%

More than 8 Hours

0.1%

0.2%

0.0%

0.1%

Table 36: Time spent by internet users on listening to radio Time Spent

Orkut

Sample Base

Yahoo

MSN

ASU

2,123

531

43

3,330

Less than 30 Minutes

48%

42%

35%

46%

30 to 60 Minutes

26%

28%

32%

26%

1-2 Hours

18%

18%

27%

19%

2-5 Hours

6%

5%

2%

6%

5-8 Hours

1%

3%

2%

2%

More than 8 Hours

2%

5%

3%

2%

Table 37: Professional activities Activity

Orkut

Yahoo

MSN

ASU

Sample Base

3,294

835

68

5,227

Instant messaging

89%

95%

100%

90%

Job Search

84%

93%

95%

87%

Emailing - work related

84%

84%

94%

85%

Search work related info

55%

56%

68%

55%

Check business/Financial news

33%

36%

38%

34%

Business/prof. networking

32%

32%

56%

33%

Look for Seminar/workshops

32%

26%

29%

30%

Check business travel info.

20%

23%

43%

22%

0.8%

0.4%

0.0%

0.7%

None of the Above

118

Table 38: Personal activities Activity

Orkut

Sample Base

3,294

Social networking/communities

100%

Emailing - personal

92%

Check news Dating/Friendship

MSN

ASU

835

68

5,227

100%

100%

100%

91%

97%

91%

81%

94%

94%

85%

81%

89%

95%

83%

Check Sports

77%

88%

97%

81%

Astrology

66%

88%

96%

73%

Matrimonial search

65%

87%

92%

72%

Chatting

76%

65%

63%

72%

Share pictures

53%

48%

41%

51%

Search for product information

51%

46%

58%

49%

Check hobby related info

40%

38%

39%

39%

Check cinema content

36%

32%

24%

34%

Check health & lifestyle info

32%

34%

36%

34%

Check personal travel info.

30%

31%

50%

30%

0.0%

0.0%

0.0%

0.0%

None of the above

Yahoo

Table 39: Downloading activities Activity

Orkut

Yahoo

MSN

ASU

Sample Base

3,294

835

68

5,227

Music

83%

90%

99%

85%

Online games

76%

88%

93%

80%

Educational / Learning material

73%

89%

97%

78%

Mobile contents (ring tones/games)

71%

86%

96%

76%

Screensavers/wallpapers

52%

52%

66%

52%

Movies

40%

36%

47%

38%

Adult content

22%

25%

36%

23%

2%

2%

0.0%

2%

None of the above

119

Table 40: E-commerce related activities Activity

Orkut

Yahoo

MSN

ASU

Sample Base

3,269

833

68

5,195

Check financial info

66%

89%

95%

73%

E-greetings

67%

62%

68%

67%

Check real estate info

59%

83%

89%

66%

Net banking

35%

37%

32%

35%

Book train tickets

30%

35%

42%

32%

Buy non-travel products

29%

28%

38%

29%

Book air tickets

27%

26%

37%

28%

Online bill payment

27%

28%

36%

27%

Online stock trading

17%

20%

33%

18%

Net telephony

17%

17%

20%

18%

Book hotels

9%

12%

19%

10%

None of these

5%

1%

0.0%

4%

Table 41: Online shopping Online Shopping

Orkut

Sample Base

Yahoo

MSN

ASU

3,294

835

68

5,227

Searched only

35%

29%

14%

32%

Both searched and bought

49%

47%

61%

49%

Neither searched nor bought

16%

24%

26%

18%

Table 42: Response to online marketing stimulus Response

Orkut

Sample Base

Yahoo

MSN

ASU

2,755

646

57

4,300

Clicked a banner ad

57%

47%

55%

54%

Participated in an online contest

52%

48%

43%

50%

Clicked a sponsored search ad

46%

44%

33%

44%

Bid/Bought in an Online auction

27%

29%

29%

27%

Bought in a special promotion / deal

26%

27%

29%

26%

Clicked a product/service e-mailer

17%

18%

24%

18%

None of the above

19%

23%

20%

21%

120

Table 43: Blogging activities Activity

Orkut

Sample Base

Yahoo

MSN

ASU

3,294

835

68

5,227

Check / read blogs at least once a week

30%

29%

45%

30%

Check / read blogs less than once a week

6%

5%

5%

6%

Comment on blog post at least once a week

14%

12%

27%

15%

Comment on blog post less than once a week

4%

4%

4%

4%

Have a blog site of my own

12%

8%

22%

11%

None of the above

60%

63%

48%

60%

Table 44: Member of an online community Membership

Orkut

Sample Base

Yahoo

MSN

ASU

3,294

835

68

5,227

Not a member of any online community

33%

51%

68%

40%

Member of an online community

67%

49%

32%

61%

121

Table 45: Membership by type of online community Membership

Orkut

Yahoo

MSN

ASU

Sample Base

3,294

835

68

5,227

Not a member of any online community

33%

51%

68%

40%

Alumni & Schools

17%

3%

1%

12%

Computers & Internet

8%

8%

4%

8%

Romance & Relationships

8%

6%

3%

7%

Business / Professional community

4%

3%

4%

4%

Music

4%

4%

4%

4%

Schools & Education

5%

2%

0.0%

4%

Individuals

4%

2%

2%

4%

Cultures & Community

3%

1%

0.0%

3%

Arts & Entertainment

3%

4%

0.0%

3%

Games

3%

3%

2%

3%

Science & History

1%

2%

0.2%

1%

Religion & Beliefs

0.9%

2%

2%

1%

1%

1%

2%

1%

Travel

0.8%

0.6%

3%

0.8%

Countries & Regional

0.7%

1%

0.0%

0.8%

Health, Wellness & Fitness

0.5%

0.8%

2%

0.7%

Automotive

0.6%

1%

3%

0.7%

Fashion & Beauty

0.6%

1%

1%

0.7%

Family & Home

0.6%

0.8%

0.6%

0.6%

Hobbies & Crafts

0.4%

0.2%

0.0%

0.4%

Cities & Neighborhoods

0.4%

0.1%

0.0%

0.3%

Pets & Animals

0.3%

0.2%

0.0%

0.3%

Recreation & Sports

0.3%

0.1%

0.0%

0.2%

Gay, Lesbian & Bi

0.2%

0.8%

0.0%

0.2%

Government & Politics

0.2%

0.2%

0.1%

0.2%

Food, Drink & Wine

0.1%

0.1%

0.0%

0.1%

Company

Table 46: Usage of other language websites Language

Orkut

Sample Base

Yahoo

MSN

ASU

3,294

835

68

5,227

Use other language websites

14%

18%

19%

15%

Use only English websites

86%

82%

81%

85%

122

Table 47: Online activities desired in other languages Activity

Orkut

Sample Base

Yahoo

MSN

ASU

3,294

835

68

5,227

Email

61%

68%

53%

64%

Chatting

53%

52%

41%

52%

Entertainment

50%

51%

45%

50%

Search information

37%

41%

32%

37%

Online news

34%

38%

39%

36%

Online learning / education

34%

39%

35%

35%

Astrology

24%

28%

34%

26%

Online shopping

20%

22%

28%

21%

Travel related information

17%

24%

28%

19%

Blog

18%

15%

15%

17%

Matrimony

15%

18%

23%

17%

Not Interested

20%

16%

32%

18%

Table 48: Problems faced while surfing the internet Problems Faced

Orkut

Sample Base

Yahoo

MSN

ASU

3,294

835

68

5,227

Slow website opening

64%

62%

70%

63%

Virus / spyware

57%

54%

61%

56%

Spam / junk mails

58%

52%

56%

55%

Unsolicited ads/pop-ups

53%

45%

63%

51%

Difficult to connect

34%

36%

38%

34%

Lack of response to queries

32%

32%

44%

31%

Cumbersome navigation

16%

14%

26%

16%

Lack of local language content

8%

12%

25%

10%

Never faced any problem

6%

9%

6%

7%

Others

2%

1%

1%

2%

123

Table 49: Top of mind unaided recall - all websites Website

Orkut

Sample Base

Yahoo

MSN

ASU

3,240

823

67

5,122

Google

41%

23%

10%

35%

Yahoo

23%

53%

24%

28%

Rediff

7%

6%

14%

7%

Orkut

9%

3%

0.0%

7%

Gmail

4%

2%

2%

3%

Hotmail

0.9%

0.9%

42%

2%

Indiatimes

0.9%

0.7%

0.0%

0.9%

Wikipedia

0.7%

0.8%

0.0%

0.8%

Funmaza

0.0%

0.0%

0.0%

0.7%

Moneycontrol

0.3%

0.1%

2%

0.6%

Contest2win

0.4%

0.2%

0.0%

0.4%

MSN

0.1%

0.6%

0.4%

0.4%

Ebay

0.3%

0.0%

0.0%

0.4%

India

0.2%

0.6%

0.0%

0.4%

You tube

0.4%

0.0%

0.0%

0.4%

Sharekhan

0.6%

0.0%

0.0%

0.4%

Sify

0.4%

0.0%

0.0%

0.3%

Microsoft

0.4%

0.0%

0.0%

0.3%

Howstuffworks

0.3%

0.4%

0.0%

0.3%

India games

0.1%

0.0%

0.0%

0.3%

Ebizel

0.3%

0.0%

0.0%

0.3%

Naukri

0.2%

0.0%

0.2%

0.2%

Espnstar

0.2%

0.1%

0.0%

0.2%

IRCTC

0.0%

0.0%

0.0%

0.2%

NDTV

0.1%

0.4%

0.0%

0.2%

Cricinfo

0.2%

0.0%

0.0%

0.2%

Raaga

0.2%

0.0%

0.0%

0.2%

Monster

0.1%

0.2%

0.0%

0.1%

Nokia

0.2%

0.0%

0.0%

0.1%

Santabanta

0.1%

0.1%

0.0%

0.1%

Freshersworld

0.1%

0.0%

0.0%

0.1%

ICICIbank

0.1%

0.0%

0.0%

0.1%

BSNL

0.1%

0.0%

0.0%

0.1%

Hi5

0.1%

0.0%

0.0%

0.1%

Hpindia

0.1%

0.2%

0.1%

0.1%

ICICIDirect

0.1%

0.3%

0.0%

0.1%

Indiafm

0.1%

0.3%

0.0%

0.1%

Manoramaonline

0.2%

0.0%

0.0%

0.1%

Sony

0.0%

0.0%

0.0%

0.1%

Timesjob

0.0%

0.1%

0.0%

0.1%

Timesofindia

0.1%

0.2%

0.0%

0.1%

Makemytrip

0.0%

0.2%

3%

0.1%

Zapak

0.1%

0.2%

0.0%

0.1%

HDFC

0.0%

0.3%

0.0%

0.1%

Indiabulls

0.1%

0.0%

0.0%

0.1%

124

Website

Orkut

Yahoo

MSN

ASU

Samachar

0.0%

0.2%

0.0%

0.1%

WWE

0.0%

0.0%

0.0%

0.0%

Reliance

0.0%

0.0%

0.0%

0.0%

BBC

0.0%

0.0%

0.0%

0.0%

CBSE

0.0%

0.0%

0.0%

0.0%

Download

0.0%

0.2%

0.0%

0.0%

NSEindia

0.0%

0.0%

0.0%

0.0%

Yatra

0.0%

0.0%

0.0%

0.0%

123Greetings

0.0%

0.0%

0.0%

0.0%

Amazon

0.0%

0.0%

0.0%

0.0%

Bharatmatrimony

0.0%

0.0%

0.0%

0.0%

Economictimes

0.1%

0.0%

0.0%

0.0%

Indiainfoline

0.0%

0.0%

0.0%

0.0%

Indiamart

0.0%

0.0%

0.0%

0.0%

Indianexpress

0.0%

0.0%

0.0%

0.0%

Indianrailways

0.0%

0.0%

0.0%

0.0%

Indya

0.0%

0.0%

0.0%

0.0%

Shaadi

0.0%

0.0%

0.0%

0.0%

VSNL

0.0%

0.1%

0.0%

0.0%

Rcm business

0.0%

0.0%

0.0%

0.0%

Mail2 web

0.0%

0.0%

0.0%

0.0%

Airtel

0.1%

0.0%

0.0%

0.0%

8%

6%

3%

9%

Others

125

Table 50: Most used website - all websites Website

Orkut

Sample Base

Yahoo

MSN

ASU

3,277

833

68

5,199

Google

39%

24%

17%

34%

Yahoo

20%

53%

16%

25%

Orkut

15%

3%

0.0%

11%

Rediff

7%

6%

9%

7%

Gmail

5%

2%

2%

5%

0.5%

0.6%

47%

2%

Wikipedia

1%

0.9%

0.0%

1%

Indiatimes

0.6%

0.9%

0.5%

0.7%

Moneycontrol

0.6%

0.1%

0.0%

0.5%

Sify

0.4%

0.2%

0.0%

0.4%

Ebay

0.1%

0.1%

0.0%

0.3%

MSN

0.2%

0.3%

1%

0.3%

Naukri

0.2%

0.2%

0.0%

0.2%

Icicibank

0.1%

0.6%

0.0%

0.2%

Santabanta

0.2%

0.0%

0.1%

0.2%

Contest2win

0.2%

0.0%

0.0%

0.2%

Download

0.3%

0.0%

0.0%

0.2%

Youtube

0.2%

0.0%

0.0%

0.2%

Bseindia

0.0%

0.0%

0.0%

0.2%

Icicidirect

0.1%

0.1%

0.0%

0.1%

Monster

0.1%

0.3%

0.0%

0.1%

Nseindia

0.0%

0.0%

0.0%

0.1%

WWE

0.1%

0.1%

0.0%

0.1%

Sharekhan

0.1%

0.0%

0.0%

0.1%

Raaga

0.0%

0.0%

0.4%

0.0%

Espnstar

0.0%

0.0%

0.0%

0.0%

Timesjob

0.0%

0.0%

0.0%

0.0%

9%

9%

7%

12%

Hotmail

Others

126

Table 51: Preferred website for emailing Website

Orkut

Yahoo

MSN

ASU

Sample Base

3,294

835

68

5,227

Yahoo

51%

74%

27%

55%

Gmail

30%

10%

6%

25%

Rediff

13%

9%

13%

13%

4%

3%

54%

5%

Indiatimes

0.7%

0.7%

0.8%

0.7%

Sancharnet/BSNL

0.2%

2%

0.0%

0.6%

Sify

0.3%

0.9%

0.0%

0.5%

VSNL

0.3%

0.3%

0.0%

0.3%

Lycos

0.1%

0.1%

0.0%

0.1%

AOL

0.1%

0.0%

0.0%

0.1%

Hotmail

Table 52: Multiple user shares of email websites Website

Orkut

Yahoo

MSN

ASU

Sample Base

3,294

835

68

5,227

Yahoo

93%

95%

87%

93%

Gmail

80%

50%

40%

71%

Rediff

59%

53%

61%

57%

Hotmail

44%

37%

84%

44%

Indiatimes

21%

18%

43%

21%

Sify

14%

19%

16%

15%

Sancharnet/BSNL

7%

11%

6%

8%

VSNL

4%

6%

0.0%

5%

AOL

5%

3%

1%

4%

Lycos

2%

2%

0.0%

2%

Others

5%

3%

3%

5%

127

Table 53: No. of email accounts No. Of Email A/C

Orkut

Sample Base

Yahoo

MSN

ASU

3,294

835

68

5,227

One

7%

14%

9%

9%

Two

21%

24%

22%

22%

Three

30%

25%

28%

28%

Four

22%

18%

26%

20%

Five or more

21%

18%

16%

21%

Average email ids

3.4

3.1

3.3

3.3

Table 54: Preferred website for job search Website

Orkut

Sample Base

Yahoo

MSN

ASU

2,749

782

65

4,521

Naukri

37%

27%

29%

35%

Monster

28%

30%

14%

29%

Timesjobs

12%

9%

7%

13%

Google

11%

3%

2%

7%

Yahoo

1%

18%

3%

4%

Freshersworld

1%

1%

23%

2%

Jobsahead Rediff Indiatimes

1%

0.5%

2%

1%

0.8%

2%

4%

1%

1%

2%

2%

1%

Jobstreet

0.5%

2%

0.0%

1%

Jobs

0.8%

0.9%

0.0%

0.8%

Clickjobs

0.6%

0.0%

2%

0.5%

Jobsearch

0.3%

0.3%

0.0%

0.3%

Devnetjobs

0.2%

0.3%

0.0%

0.1%

Jobsindia

0.2%

0.3%

0.0%

0.1%

4%

4%

10%

5%

Others

128

Table 55: Preferred website for mobile content Website

Orkut

Sample Base

Yahoo

MSN

ASU

2,299

724

62

3,911

Yahoo

9%

51%

11%

16%

Google

21%

4%

4%

13%

Rediff

9%

9%

21%

9%

Nokia

7%

4%

3%

8%

Indiatimes

7%

6%

12%

7%

Mobile9

4%

0.9%

4%

4%

Hutch

4%

2%

3%

3%

Ringtones

2%

2%

0.4%

3%

Funmaza

4%

0.2%

2%

3%

Airtel

2%

2%

4%

2%

Zedge

3%

2%

0.0%

2%

Mobango

3%

0.7%

0.0%

2%

Sify

1%

2%

0.0%

1%

Sonyericsson

1%

0.3%

0.3%

1%

Santabanta

0.8%

0.9%

0.0%

0.8%

Cooltoad

0.9%

0.1%

0.0%

0.7%

Mobileringtones

0.9%

0.1%

0.0%

0.7%

Download

0.6%

0.1%

0.0%

0.7%

Motozone

0.5%

0.5%

0.0%

0.7%

Games

0.5%

0.9%

0.0%

0.6%

Freeringtones

0.7%

0.3%

0.0%

0.6%

R World

0.4%

0.3%

0.5%

0.6%

Tagtag

0.8%

0.1%

0.0%

0.6%

Mauj

0.4%

1%

0.0%

0.6%

Masti4India

0.7%

0.0%

0.0%

0.5%

Getjar

0.7%

0.2%

0.0%

0.5%

Papuyaar

0.3%

1%

0.0%

0.5%

MSN

0.1%

0.3%

23%

0.5%

Samsungmobile

0.5%

0.0%

2%

0.4%

Cellebrum

0.6%

0.2%

0.0%

0.4%

Zapak

0.1%

0.1%

0.0%

0.3%

Hungama

0.3%

0.0%

0.0%

0.3%

Idea

0.3%

0.0%

0.0%

0.2%

Indiafm

0.2%

0.0%

0.0%

0.2%

Raaga

0.2%

0.1%

0.0%

0.2%

Dotsis

0.2%

0.0%

0.0%

0.1%

BSNL

0.1%

0.0%

3%

0.1%

Apniisp

0.1%

0.1%

0.0%

0.1%

Others

13%

9%

7%

15%

129

Table 56: Preferred website for sports Website

Orkut

MSN

ASU

Sample Base

2,426 30%

720

64

4,038

24%

15%

30%

8%

46%

14%

14%

Cricinfo

15%

Google

17%

5%

2%

12%

2%

25%

11%

Rediff

5%

Sports

3%

4%

7%

5%

2%

0.5%

5%

Indiatimes

2%

2%

2%

3%

Sify

2%

2%

0.0%

2%

NDTV

1%

2%

13%

2%

Tensports

1%

2%

0.0%

2%

Cricketnext

2%

1%

0.4%

2%

WWE

1%

2%

2%

1%

Espnstarsports Yahoo

MSN

Yahoo

1%

0.7%

17%

1%

Timesofindia

0.4%

0.5%

0.0%

0.8%

BBC Sports

0.5%

0.3%

2%

0.7%

Iccworldcup

0.7%

0.4%

0.0%

0.6%

CNN

0.4%

0.4%

0.7%

0.6%

Khel

0.5%

0.5%

0.0%

0.5%

DD Sports

0.4%

0.6%

0.0%

0.5%

Cricbuzz

0.3%

0.2%

0.0%

0.3%

Zeesports

0.0%

0.1%

0.0%

0.2%

7%

4%

0.0%

7%

Others

130

Table 57: Preferred website for travel products Website

Orkut

Sample Base

Yahoo

MSN

ASU

2,300

730

67

3,921

Yatra

17%

16%

6%

16%

Makemytrip

16%

10%

21%

16%

Google

23%

6%

5%

15%

IRCTC

13%

7%

9%

12%

Yahoo

4%

42%

5%

11%

Rediff

3%

3%

6%

3%

Indiatimes

3%

3%

3%

3%

Travel

3%

0.2%

0.9%

3%

Travelguru

2%

1%

0.0%

2%

Cleartrip

2%

2%

0.0%

2%

Airdeccan

2%

0.8%

1%

2%

0.7%

0.1%

0.3%

0.9%

Airindia Rajtravels

1%

0.4%

0.0%

0.9%

MSN

0.2%

0.2%

36%

0.9%

Travel India

0.5%

0.7%

0.0%

0.7%

Jetairways

0.5%

0.3%

2%

0.6%

Sify

0.7%

0.7%

1%

0.6%

Tours

0.5%

0.2%

0.0%

0.6%

Goair

0.4%

0.7%

0.0%

0.5%

Incredibleindia

0.6%

0.2%

0.0%

0.5%

Spicejet

0.4%

0.3%

0.0%

0.3%

Indiatravels

0.2%

0.0%

0.0%

0.3%

Indianairlines

0.1%

0.2%

0.0%

0.2%

Hotels

0.1%

0.1%

0.0%

0.2%

Travelocity

0.1%

0.0%

0.0%

0.2%

Flykingfisher

0.2%

0.0%

0.0%

0.1%

KSRTC

0.2%

0.1%

0.0%

0.1%

Thomascook

0.1%

0.0%

0.0%

0.1%

Sitatours

0.1%

0.0%

0.0%

0.1%

Airsahara

0.0%

0.0%

0.0%

0.0%

7%

5%

3%

9%

Others

131

Table 58: Preferred website for matrimony Website

Orkut

Sample Base

Yahoo

MSN

ASU

2,125

716

61

3,735

Shaadi

28%

23%

14%

28%

Bharatmatrimony

28%

14%

22%

24%

Google

15%

1%

0.4%

9%

Yahoo

2%

35%

2%

8%

Jeevansaathi

7%

3%

3%

6%

Matrimony

3%

6%

0.0%

4%

Simplymarry

3%

0.8%

4%

4%

Tamilmatrimony

2%

3%

0.9%

3%

Rediff

2%

3%

6%

2%

Matrimonial

1%

3%

0.1%

2%

Keralamatrimony

1%

1%

0.0%

1%

Indiamatrimony

1%

0.2%

0.0%

1%

Telugumatrimony

0.8%

0.3%

0.0%

0.7%

Indianmatrimony

0.3%

3%

0.0%

0.7%

MSN

0.0%

0.0%

39%

0.7%

Indiatimes

0.6%

0.5%

4%

0.6%

Sify

0.3%

0.3%

1%

0.3%

Oriyamatrimony

0.4%

0.6%

0.0%

0.3%

Punjabmatrimony

0.3%

0.4%

0.0%

0.2%

Matchmaker

0.2%

0.1%

0.0%

0.2%

Bengalimatrimony

0.2%

0.2%

0.0%

0.2%

Marathimatrimony

0.1%

0.3%

0.0%

0.1%

Gujuratimatrimony

0.1%

0.0%

0.0%

0.1%

Urdumatrimony

0.0%

0.3%

0.0%

0.1%

Agarwal2Agarwal

0.1%

0.0%

0.0%

0.1%

Sindhimatrimony

0.1%

0.0%

0.0%

0.1%

Hindimatrimony

0.1%

0.0%

0.0%

0.0%

3%

3%

3%

5%

Others

132

Table 59: Preferred website for financial news/info Website

Orkut

Yahoo

Sample Base

MSN

ASU

2,107

730

63

3,700

Google

27%

4%

29%

17%

Yahoo

7%

52%

11%

16%

Moneycontrol/CNBC

14%

6%

7%

11%

ICICI Direct/ICICI Bank

6%

3%

5%

6%

Rediff

5%

5%

1%

4%

Sharekhan

5%

3%

2%

4%

NDTV/NDTVprofit

3%

5%

13%

4%

Indiatimes

3%

3%

2%

4%

Economictimes

3%

1%

0.7%

3%

Stockmarket

0.8%

0.3%

0.0%

3%

CNN

0.9%

0.2%

0.0%

2%

Timesofindia

1%

1%

0.0%

1%

MSN

1%

0.3%

19%

1%

Sify

2%

1%

0.0%

1%

Business

0.9%

3%

0.0%

1%

NSE

1%

0.6%

0.0%

1%

Indiabulls

1%

0.4%

0.7%

1%

Financialexpress

0.7%

0.5%

0.0%

0.9%

HDFC

0.7%

2%

0.3%

0.9%

BBC

1%

0.1%

0.0%

0.9%

Financialnews

0.3%

0.0%

0.0%

0.8%

Zeebusiness

0.6%

0.3%

0.0%

0.7%

Indiainfoline

0.9%

0.1%

0.0%

0.6%

Ibnlive

0.8%

0.4%

0.0%

0.6%

Efinancialnews

0.7%

0.1%

0.0%

0.6%

Kotaksecurities

0.6%

0.1%

0.0%

0.5%

Capitalmarket

0.3%

0.1%

0.0%

0.3%

Valueresearch

0.3%

0.0%

0.0%

0.2%

Manoramaonline

0.2%

0.0%

0.0%

0.2%

Equitymaster

0.1%

0.0%

0.0%

0.1%

Reliancemoney

0.1%

0.1%

0.0%

0.1%

Karvey

0.1%

0.1%

2%

0.1%

5Paisa

0.1%

0.1%

0.0%

0.1%

Others

12%

7%

8%

13%

133

Table 60: Preferred website for cinema Website

Orkut

Yahoo

MSN

ASU

Sample Base

2,359

716

63

3,968

Yahoo

7%

45%

2%

14%

Google

19%

3%

0.6%

12%

PVR Cinemas

6%

4%

2%

5%

Indiafm

6%

0.9%

0.6%

5%

Bollywood

5%

5%

6%

5%

Cinema

3%

1%

0.0%

4%

Movies

2%

2%

2%

3%

Santabanta

4%

3%

0.0%

3%

Rediff

3%

4%

7%

3%

Indiatimes

3%

3%

4%

3%

Imdb

3%

0.8%

0.0%

2%

Sify

2%

2%

9%

2%

Tamilcinemas

2%

2%

0.0%

2%

Idlebrain

2%

2%

0.0%

2%

Indiaglitz

2%

0.9%

0.3%

2%

Funcinemas

2%

0.4%

3%

1%

Raaga

1%

2%

0.0%

1%

MSN

0.2%

0.5%

42%

1%

Inox

1%

0.4%

0.0%

1%

Zeecinemas

0.4%

1%

4%

1%

Indiancinema

0.6%

0.6%

0.0%

1%

Thecinema

1%

0.5%

0.0%

1%

Youtube

0.9%

0.5%

0.0%

0.9%

Satyamcinema

0.8%

0.7%

0.0%

0.9%

Adlabs

0.9%

0.9%

0.3%

0.8%

Cinemax

1%

0.0%

0.3%

0.8%

0.8%

0.9%

0.0%

0.7%

1%

0.4%

0.0%

0.7%

Musicindiaonline

0.8%

0.1%

0.0%

0.6%

Starmovies

0.4%

1%

0.0%

0.6%

Filmfare

0.5%

0.6%

2%

0.5%

Hollywood

0.3%

0.8%

0.0%

0.5%

Timesofindia

0.2%

0.0%

0.0%

0.5%

Galatta

0.3%

0.2%

0.0%

0.4%

Teluguone

0.5%

0.0%

0.0%

0.4%

NDTV

0.3%

0.5%

0.0%

0.4%

Malayalamcinema

0.5%

0.0%

0.0%

0.4%

Prasad2

0.3%

0.3%

0.0%

0.4%

Cinesouth

0.2%

0.2%

0.0%

0.3%

Smashits

0.1%

0.7%

0.0%

0.3%

Chitraloka

0.2%

0.0%

0.0%

0.3%

Sonypictures

0.2%

0.0%

0.0%

0.3%

Yashrajfilms

0.0%

0.2%

0.0%

0.2%

Funmala

0.0%

0.0%

2%

0.1%

Glamsham

0.2%

0.0%

0.0%

0.1%

15%

10%

13%

15%

Indya Andhravilas

Others

134

Table 61: Preferred website for online share/stock trading Website

Orkut

Yahoo

MSN

ASU

Sample Base

449

104

14

739

ICICI Direct

33%

38%

63%

35%

Sherkhan

28%

22%

0.0%

25%

Indiabulls

8%

4%

0.6%

7%

BSE

2%

4%

2%

3%

Kotaksecurities

4%

3%

6%

3%

5Paisa

2%

8%

1%

3%

NSE

3%

0.9%

0.0%

2%

hdfcsec

2%

0.4%

2%

2%

Geojit

2%

0.5%

0.0%

2%

Religare

2%

1%

0.0%

1%

Reliancemoney

1%

0.4%

0.0%

1%

Karvy

0.6%

0.0%

13%

0.6%

Angeltrade

0.5%

0.5%

2%

0.4%

12%

18%

11%

14%

Others

135

Table 62: Preferred website for games Website

Orkut

Sample Base

Yahoo

MSN

ASU

2,398

720

62

4,010

Yahoo

14%

53%

10%

20%

Zapak

20%

8%

6%

17%

Google

19%

2%

6%

12%

Games

6%

4%

0.6%

6%

Miniclip

4%

3%

0.0%

4%

Indiagames

3%

3%

0.4%

3%

Contest2Win

3%

6%

2%

3%

MSN

1%

0.5%

48%

2%

Onlinegames

1%

1%

0.0%

2%

Rediff

2%

3%

2%

2%

Download

2%

2%

0.0%

2%

Easports

2%

0.2%

4%

2%

0.9%

1%

0.0%

1%

1%

0.2%

0.0%

0.8%

Cricinfo

0.9%

0.2%

0.0%

0.7%

Games2win

0.5%

0.3%

8%

0.6%

Bigfishgames

0.7%

0.2%

0.1%

0.6%

Freegames

0.7%

0.2%

0.0%

0.6%

Sify

0.5%

0.4%

3%

0.5%

Hungama

0.5%

0.0%

0.0%

0.4%

Funmaza

0.2%

0.6%

2%

0.4%

Realarcade

0.5%

0.0%

0.0%

0.4%

Gamespot

0.5%

0.2%

0.0%

0.4%

Sports

0.2%

0.5%

0.0%

0.4%

Stickcricket

0.6%

0.1%

0.3%

0.4%

Santabanta

0.5%

0.3%

0.1%

0.4%

Cartoonnetwork

0.4%

0.4%

0.0%

0.3%

Funtoosh

0.2%

0.3%

0.0%

0.3%

Gamehouse

0.0%

0.8%

0.0%

0.3%

Gamesonline

0.4%

0.2%

0.0%

0.3%

Playgames

0.3%

0.0%

0.8%

0.3%

Gamezone

0.4%

0.1%

0.0%

0.3%

Gamesworld

0.3%

0.0%

0.0%

0.2%

Toondisneyindia

0.2%

0.1%

0.0%

0.2%

Arcade

0.1%

0.0%

0.0%

0.2%

Others

14%

9%

7%

17%

Indiatimes Freeonlinegames

136

Table 63: Preferred website for online shopping Website

Orkut

Sample Base

Yahoo

MSN

ASU

2,391

743

66

4,065

Ebay

38%

26%

13%

34%

Rediff

19%

19%

20%

19%

Google

18%

2%

3%

12%

Yahoo

4%

40%

3%

10%

Indiatimes

7%

4%

10%

6%

Futurebazaar

5%

3%

4%

5%

Shopping

1%

0.2%

0.0%

2%

Sify

2%

0.6%

1%

1%

Indiaplaza

0.9%

0.8%

2%

1%

MSN

0.4%

0.3%

42%

1%

1%

0.0%

0.0%

0.9%

Onlineshopping

0.8%

0.4%

0.2%

0.8%

Timesofindia

0.0%

0.3%

0.0%

0.3%

4%

4%

1%

6%

Amazon

Others

137

Table 64: Preferred website for online news Website

Orkut

Sample Base

Yahoo

MSN

ASU

2,608

778

63

4,316

Yahoo

12%

44%

6%

16%

Google

18%

2%

4%

12%

NDTV

10%

10%

18%

11%

Rediff

10%

7%

2%

8%

Indiatimes

8%

6%

2%

7%

BBC

4%

3%

3%

5%

Aajtak

4%

3%

4%

5%

CNN

4%

1%

6%

4%

MSN

2%

5%

42%

3%

Ibnlive

4%

0.9%

0.0%

3%

Timesofindia

3%

2%

3%

3%

Thehindu

2%

0.8%

0.0%

2%

Sify

2%

3%

0.1%

2%

Manoramaonline

2%

1%

0.0%

2%

Zeenews

1%

2%

6%

2%

Eenadu

1%

2%

0.0%

1%

Jagran

1%

0.7%

0.3%

1%

CNBC

0.9%

0.3%

0.0%

0.8%

Starnews

0.9%

0.7%

0.0%

0.8%

TV9

0.5%

0.0%

0.0%

0.7%

Hindustantimes

0.9%

0.3%

2%

0.7%

Times

0.5%

0.4%

0.0%

0.7%

DD News

0.6%

0.5%

0.0%

0.6%

Moneycontrol

0.6%

0.0%

0.0%

0.5%

Dinamalar

0.3%

0.4%

1%

0.4%

Economictimes

0.4%

0.1%

0.0%

0.4%

Esakal

0.2%

0.3%

0.0%

0.3%

Hinduonnet

0.3%

0.0%

0.0%

0.2%

Midday

0.3%

0.0%

0.0%

0.2%

Webduniya

0.1%

0.0%

0.0%

0.1%

6%

4%

1%

8%

Others

138

Table 65: Preferred website for friendship/dating Website

Orkut

Sample Base

Yahoo

MSN

ASU

2,610

738

64

4,264

Orkut

52%

10%

0.0%

38%

Yahoo

13%

71%

13%

23%

Google

16%

2%

3%

11%

Rediff

3%

5%

8%

4%

Fropper

2%

2%

8%

3%

Date

1%

0.5%

1%

2%

Hi5

2%

0.2%

0.3%

2%

Friends

0.1%

0.5%

2%

2%

MSN

0.3%

0.5%

51%

1%

Friendfinder

0.8%

2%

0.6%

1%

Indiatimes

1%

1%

4%

1%

Adultfriendfinder

1%

0.6%

4%

1%

Friendship

0.5%

0.1%

0.0%

0.8%

Tagged

0.5%

0.2%

0.8%

0.6%

Sify

0.3%

0.5%

0.0%

0.3%

Friendster

0.3%

0.2%

0.0%

0.3%

Desimartini

0.1%

0.1%

0.0%

0.2%

Batchmates

0.2%

0.0%

2%

0.2%

Match

0.0%

0.0%

0.0%

0.1%

Others

6%

4%

3%

9%

139

Table 66: Preferred website for music Website

Orkut

Yahoo

MSN

ASU

Sample Base

2,647

739

65

4,316

Raaga

24%

14%

4%

22%

Yahoo

7%

38%

9%

12%

Google

14%

4%

2%

10%

Cooltoad

6%

2%

3%

5%

Musicindiaonline

4%

2%

0.8%

4%

Music

2%

2%

2%

3%

Youtube

2%

3%

2%

2%

Mp3

3%

1%

0.0%

2%

Papuyaar

2%

0.9%

0.9%

2%

Rediff

1%

3%

4%

2%

Songs

2%

1%

0.0%

2%

Mtv

1%

2%

13%

2%

Smashits

2%

2%

0.0%

2%

Tamilsongs

1%

2%

0.0%

1%

Emusic

0.6%

5%

0.0%

1%

Indiafm

1%

0.5%

0.6%

1%

Apniisp

1%

0.6%

0.0%

1%

0.9%

0.1%

0.0%

1%

Dishant

1%

0.1%

0.3%

1%

Okesite

1%

0.3%

0.0%

0.9%

Indiatimes

0.4%

2%

3%

0.8%

Sify

0.6%

1%

0.0%

0.8%

1%

0.2%

0.0%

0.8%

Funmaza

0.9%

0.1%

0.0%

0.8%

Pz10

0.8%

0.2%

0.0%

0.7%

Livewire

Bollyexpress

Andhravilas

1%

0.1%

0.0%

0.7%

Bollyfm

0.5%

0.5%

0.3%

0.7%

MSN

0.2%

0.7%

23%

0.7%

Downloads

0.9%

0.2%

0.0%

0.7%

Bollywoodmusic

0.6%

0.2%

0.0%

0.6%

123music

0.7%

0.4%

0.0%

0.6%

Musiconline

0.5%

0.3%

0.0%

0.6%

Realplayer

0.5%

0.3%

0.0%

0.6%

Indianmusic

0.3%

0.2%

0.0%

0.5%

Timesmusic

0.2%

0.1%

0.0%

0.5%

Itunes

0.4%

0.2%

0.0%

0.4%

Radiomirchi

0.3%

0.3%

0.0%

0.4%

Mag4U

0.3%

0.6%

0.0%

0.3%

Tamilmp3world

0.2%

0.6%

0.0%

0.3%

Musicworld

0.1%

0.2%

0.0%

0.3%

Musicmazaa

0.4%

0.3%

0.0%

0.3%

Telgusongs

0.3%

0.0%

0.0%

0.2%

Desimusic

0.2%

0.0%

0.0%

0.2%

Sonymusic

0.0%

0.1%

0.0%

0.1%

Desiweb

0.2%

0.0%

0.0%

0.1%

11%

7%

31%

12%

Others

140

Table 67: Preferred info search engine - local language Website

Orkut

Sample Base

Yahoo

MSN

ASU

1,792

325

36

2,672

Google

82%

71%

28%

76%

Guruji

3%

0.1%

0.0%

2%

Manoramaonline

2%

3%

0.0%

2%

Khoj

1%

0.5%

0.0%

1%

Eenadu

1%

1%

0.0%

1%

Webduniya

1%

0.3%

0.0%

1%

MSN

0.0%

0.5%

61%

1%

Kerala

0.4%

6%

0.0%

0.9%

Webulagam

0.4%

2%

4%

0.8%

Chennaionline

0.3%

0.2%

0.0%

0.5%

Jagran

0.2%

0.0%

0.0%

0.5%

Others

9%

15%

6%

14%

Table 68: Preferred website for real estate Website

Orkut

Yahoo

MSN

ASU

Sample Base

1,900

678

60

3,358

Google

35%

7%

31%

23%

Yahoo

7%

56%

13%

17%

15%

6%

7%

13%

Magicbricks Realestates

7%

3%

4%

10%

10%

8%

7%

9%

Indiaproperty

3%

5%

2%

5%

Rediff

4%

5%

5%

4%

Property

3%

2%

0.5%

3%

99acres

Indiatimes

2%

1%

12%

2%

Sify

0.3%

1%

0.2%

0.6%

MSN

0.3%

0.2%

18%

0.6%

Sulekha

0.4%

0.6%

0.0%

0.5%

Realtor

0.4%

0.0%

0.0%

0.4%

Chennaionline

0.3%

0.0%

0.0%

0.4%

Indiabulls

0.3%

0.3%

0.0%

0.3%

Manoramaonline

0.1%

0.2%

0.0%

0.2%

NDTV

0.2%

0.6%

0.0%

0.2%

Keralarealestate

0.1%

0.0%

0.0%

0.1%

12%

6%

2%

12%

Others

141

Table 69: Preferred info search engine - English Website

Orkut

Sample Base

Yahoo

MSN

ASU

2,736

760

63

4,399

Google

88%

46%

42%

76%

Yahoo

3%

46%

6%

11%

English

1%

0.8%

0.0%

3%

Wikipedia

2%

0.3%

0.0%

1%

0.7%

0.5%

46%

1%

1%

0.4%

0.0%

1%

Rediff

0.5%

2%

5%

0.7%

BBC

0.1%

2%

0.6%

0.5%

Timesofindia

0.0%

0.0%

0.0%

0.4%

Altavista

0.2%

0.2%

0.3%

0.3%

Indiatimes

0.1%

0.2%

0.0%

0.2%

Sify

0.1%

0.8%

0.0%

0.2%

MSN Dictionary

Table 70: Preferred website for instant messaging Website

Orkut

Yahoo

MSN

ASU

Sample Base

2,893

783

68

4,611

Yahoo

59%

85%

24%

63%

Google Talk

24%

5%

13%

17%

Rediffbol

7%

4%

6%

7%

MSN

3%

3%

55%

5%

Orkut

3%

1%

0.0%

2%

Meebo

2%

0.2%

0.7%

2%

Skype

0.5%

0.6%

1%

0.5%

Indiatimes

0.1%

0.0%

0.5%

0.2%

AIM

0.2%

0.0%

0.0%

0.2%

1%

0.3%

0.0%

4%

Others

142

Table 71: Preferred website for astrology Website

Orkut

Sample Base

Yahoo

MSN

ASU

2,116

722

64

3,699

Yahoo

16%

64%

7%

24%

Astrology

19%

6%

5%

18%

Google

25%

4%

1%

16%

Indiatimes astrospeak

9%

6%

5%

7%

Rediff

7%

6%

11%

7%

Sarafreder

2%

0.6%

2%

3%

MSN

2%

0.7%

47%

3%

Sify

2%

2%

3%

2%

Astrolife

1%

0.3%

8%

2%

Horoscope

0.7%

0.6%

0.1%

1%

Astrogyan

1%

0.8%

0.0%

0.9%

Ivillage

0.9%

1%

0.0%

0.8%

Indianastrology

0.4%

0.3%

2%

0.8%

Timesofindia

0.4%

0.5%

0.0%

0.7%

Astroyogi

0.9%

0.0%

1%

0.6%

Santabanta

0.7%

0.1%

2%

0.6%

Bejandaruwalla

0.8%

0.0%

0.0%

0.6%

Astrocenter

0.2%

1%

0.0%

0.5%

Paramdhaam

0.4%

0.5%

0.0%

0.5%

Indya

0.3%

0.7%

0.0%

0.5%

Webulagam

0.4%

0.4%

0.3%

0.5%

Astrologyzone

0.2%

0.0%

0.0%

0.5%

Webduniya

0.3%

0.1%

0.0%

0.4%

Astroindia

0.7%

0.1%

0.2%

0.4%

Tarot

0.3%

0.3%

3%

0.3%

Cyberastro

0.4%

0.0%

0.0%

0.3%

Astroworld

0.3%

0.0%

0.0%

0.3%

Kundli

0.2%

0.4%

0.0%

0.3%

Manoramaonline

0.1%

0.2%

0.0%

0.2%

Jagran

0.1%

0.0%

0.0%

0.2%

Ganeshaspeaks

0.0%

0.5%

0.0%

0.1%

7%

3%

3%

8%

Others

143

Table 72: Preferred website for online learning/education Website

Orkut

Sample Base

Yahoo

MSN

ASU

2,321

725

64

3,881

Google

48%

19%

13%

35%

Yahoo

3%

53%

4%

12%

Wikipedia

8%

3%

0.2%

6%

Education

2%

1%

0.3%

3%

Rediff

2%

3%

1%

2%

W3schools

3%

0.3%

0.0%

2%

0.2%

0.4%

58%

1%

MSN Ebizel

1%

0.6%

6%

1%

CBSE

0.5%

0.2%

0.0%

1%

IGNOU

0.8%

0.3%

0.0%

1%

Onlinelearning

0.7%

0.0%

0.0%

1%

Annauniversity

1%

0.8%

0.0%

1%

Indiatimes

0.6%

2%

0.3%

0.9%

ICFAI

0.7%

1%

4%

0.8%

Microsoft

1%

0.3%

0.0%

0.8%

Onlineeducation

0.3%

0.0%

0.0%

0.8%

Howstuffworks

0.9%

0.1%

0.0%

0.7%

Dewsoftoverseas

0.5%

0.4%

0.0%

0.5%

BBC

0.2%

0.0%

0.0%

0.5%

Gurukul

0.1%

1%

0.0%

0.5%

Pubmed

0.7%

0.0%

0.0%

0.4%

Learning

0.4%

0.4%

0.0%

0.4%

Freshersworld

0.6%

0.0%

0.0%

0.4%

Symbiosis

0.5%

0.2%

0.0%

0.4%

Answers

0.2%

0.1%

0.0%

0.4%

ICAI

0.3%

0.3%

0.0%

0.3%

Britishcouncil

0.4%

0.3%

0.0%

0.3%

Worldwidelearn

0.2%

0.0%

0.0%

0.3%

Goiit

0.3%

0.4%

0.0%

0.2%

NCERT

0.2%

0.1%

1%

0.2%

Mit.edu

0.3%

0.0%

0.0%

0.2%

English

0.3%

0.0%

0.0%

0.2%

Others

21%

11%

13%

23%

144

Table 73: Preferred blog sites Website

Orkut

Yahoo

MSN

ASU

Sample Base

699

Google

34%

194

17

1,137

8%

7%

24%

Yahoo

9%

41%

9%

16%

Blogspot

15%

5%

1%

12%

Blogger

14%

6%

14%

12%

Ibibo

10%

5%

9%

9%

Rediff

7%

6%

30%

9%

0.2%

15%

0.0%

3%

Debonairblog

3%

0.3%

0.0%

3%

Hi5

2%

0.0%

2%

2%

Tagged

Youtube

0.0%

8%

0.0%

2%

Mylot

2%

0.0%

0.0%

2%

Indiatimes

1%

2%

0.0%

2%

Myspace

0.4%

0.0%

0.0%

0.9%

Sulekha

0.8%

2%

0.0%

0.8%

Mouthshut

0.4%

0.0%

0.0%

0.7%

MSN

0.2%

1%

17%

0.6%

TimesofIndia

0.0%

0.0%

0.0%

0.4%

Fropper

0.2%

0.1%

0.0%

0.3%

Monster

0.0%

0.6%

0.0%

0.3%

1%

1%

11%

2%

Others

145

Table 74: Other language preferred for local language content Language

Orkut

Yahoo

MSN

ASU

Sample Base

353

138

10

642

Hindi

21%

15%

30%

20%

Malayalam

18%

18%

0.0%

17%

Tamil

11%

22%

30%

15%

Telugu

18%

12%

0.0%

15%

Marathi

10%

8%

18%

9%

Kannada

8%

9%

0.0%

8%

Bengali

7%

5%

0.0%

6%

Gujarati

2%

6%

9%

4%

Konkani

2%

0.0%

0.0%

1%

Oriya

0.5%

0.6%

0.0%

0.8%

Urdu

0.8%

0.0%

0.0%

0.7%

Punjabi

0.3%

0.4%

0.0%

0.3%

Bhojpuri

0.2%

0.0%

0.0%

0.3%

Assamese

0.1%

0.0%

0.0%

0.2%

Awadhi

0.0%

0.0%

0.0%

0.2%

Maithili

0.2%

0.4%

0.0%

0.2%

Manipuri

0.0%

0.6%

0.0%

0.1%

Bundeli

0.1%

0.0%

0.0%

0.1%

Marwari

0.0%

0.3%

0.0%

0.1%

Bodo

0.0%

0.0%

0.0%

0.0%

Kanauji

0.0%

0.0%

0.0%

0.0%

Sanskrit

0.0%

0.0%

0.0%

0.0%

Tulu

0.0%

0.0%

0.0%

0.0%

Haryanvi

0.0%

0.0%

0.0%

0.0%

Kashmiri

0.0%

0.0%

0.0%

0.0%

Santhali

0.0%

0.0%

0.0%

0.0%

2%

2%

13%

2%

Others

146

Table 75: Preferred website for checking local language content Website

Orkut

Yahoo

Sample Base

353

138

10

642

Google

20%

5%

0.0%

16%

Yahoo

6%

26%

34%

11%

Eeandu

6%

12%

0.0%

7%

Malayalamanorama

6%

7%

0.0%

6%

Webduniya

6%

0.7%

0.0%

4%

Keralakaumudi

3%

11%

0.0%

4%

Thinamalar

3%

5%

9%

4%

Marathiworld

4%

4%

0.0%

3%

Jagran

3%

0.1%

2%

3%

Webulagam

2%

5%

18%

3%

Esakal

3%

3%

0.0%

2%

Dainikjagran

4%

0.4%

0.0%

2%

Tamilcinema

2%

6%

0.0%

2%

Banglalive

2%

0.5%

0.0%

2%

Matrubhumi

3%

1%

0.0%

2%

Rediff

2%

0.1%

6%

2%

Anandabazaar

2%

1%

0.0%

1%

Kumudam

0.1%

2%

0.0%

1%

Kannadaaudio

0.3%

1%

0.0%

0.9%

Thatskannada

0.1%

2%

0.0%

0.9%

Epatra

0.3%

0.8%

0.0%

0.9%

Gujratsamachar

0.5%

0.5%

2%

0.6%

Deepika

0.5%

0.3%

0.0%

0.6%

Bhaskar

1%

0.0%

0.0%

0.6%

bbchindi

0.8%

0.0%

0.0%

0.5%

Sakal

0.2%

0.0%

2%

0.5%

Dailythanthi

0.4%

0.7%

0.0%

0.4%

Amarujala

0.3%

0.0%

0.0%

0.2%

Maharashtratimes

0.0%

0.5%

0.0%

0.2%

Vaartha

0.2%

0.1%

0.0%

0.1%

Dinakaran

0.1%

0.0%

0.0%

0.1%

21%

4%

26%

18%

Others

MSN

ASU

147

Table 76: Most preferred TV channel TV Channel

Orkut

Sample Base

Yahoo

MSN

ASU

2,964

749

62

4,699

Star Plus

10%

11%

23%

12%

Discovery

10%

5%

12%

8%

HBO

5%

3%

7%

5%

NDTV

4%

5%

8%

4%

Aajtak

3%

3%

6%

4%

M TV

4%

5%

0.0%

4%

Sun TV

3%

5%

5%

4%

Star Movies

4%

3%

0.5%

4%

Sony

3%

4%

0.0%

3%

Ten Sports

3%

3%

3%

3%

Star One

4%

3%

1%

3%

Zee TV

2%

3%

0.2%

3%

Star World

3%

2%

0.0%

3%

ESPN

2%

3%

0.8%

2%

CNBC

2%

2%

0.7%

2%

National Geographic

2%

2%

0.1%

2%

CNN IBN

3%

1%

0.0%

2%

DD 1

2%

1%

0.8%

2%

Asianet

2%

2%

0.0%

1%

TV 9

1%

3%

0.0%

1%

E TV

2%

1%

0.0%

1%

Zoom

2%

0.2%

0.0%

1%

Cartoon Network

1%

0.9%

0.0%

1%

Pogo

0.8%

2%

0.0%

1%

Sab TV

0.9%

0.2%

0.3%

0.9%

Gemini

0.9%

0.7%

10%

0.9%

1%

1%

0.2%

0.9%

Travel & Living Star News

1%

0.5%

0.0%

0.8%

BBC

0.8%

0.7%

0.0%

0.8%

History Channel

0.5%

2%

0.0%

0.8%

AXN

0.8%

0.3%

0.0%

0.7%

Star Sports

0.5%

1%

0.8%

0.7%

Vijaya TV

0.5%

1%

4%

0.7%

F TV

0.3%

1%

5%

0.7%

Zee Cinema

0.7%

0.8%

0.1%

0.7%

Sun Music

0.3%

0.7%

4%

0.6%

Animal Planet

0.4%

0.4%

0.0%

0.6%

Disney Channel

0.6%

0.8%

0.0%

0.6%

Set Max

0.8%

0.3%

0.0%

0.6%

NDTV Profit

0.6%

0.1%

0.3%

0.6%

Vh1

0.7%

0.1%

0.0%

0.5%

Kairali TV

0.2%

2%

0.0%

0.5%

Surya TV

0.6%

0.0%

0.0%

0.4%

Any Music Channel

0.3%

1%

0.0%

0.4%

Etv Kannada

0.1%

1%

0.0%

0.4%

148

TV Channel

Orkut

Yahoo

MSN

ASU

Sahara One

0.2%

0.8%

0.0%

0.4%

V Channel

0.4%

0.4%

0.0%

0.4%

Zee Music

0.3%

0.4%

0.0%

0.4%

NDTV24*7

0.7%

0.0%

0.0%

0.4%

Times Now

0.3%

0.3%

2%

0.4%

Animax

0.5%

0.0%

0.0%

0.4%

Jetix

0.4%

0.3%

0.0%

0.4%

Any News Channel

0.2%

0.8%

3%

0.3%

Any Sports Channel

0.1%

0.7%

0.0%

0.3%

India TV

0.3%

0.5%

5%

0.3%

SS Music

0.4%

0.2%

0.0%

0.3%

Zee News

0.2%

1%

0.3%

0.3%

Udaya TV

0.0%

0.6%

0.0%

0.3%

Aawaz

0.5%

0.0%

0.0%

0.3%

ETC

0.5%

0.0%

0.0%

0.3%

Headlines Today

0.5%

0.0%

0.0%

0.3%

Ibnlive

0.3%

0.0%

0.0%

0.3%

Dd News

0.1%

0.6%

0.0%

0.2%

Maa TV

0.2%

0.0%

0.0%

0.2%

Zee Marathi

0.1%

0.4%

0.0%

0.2%

Any Movie Channel

0.2%

0.0%

0.0%

0.2%

Star Gold

0.2%

0.1%

0.0%

0.1%

MH1

0.1%

0.3%

0.0%

0.1%

B4U

0.0%

0.2%

0.0%

0.1%

Etv Marathi

0.2%

0.0%

0.0%

0.1%

Jaya TV

0.1%

0.1%

0.0%

0.1%

Star Anand

0.0%

0.9%

0.0%

0.1%

Teja TV

0.1%

0.0%

0.0%

0.1%

Zee Café

0.1%

0.0%

0.0%

0.1%

Star Utsav

0.1%

0.0%

0.0%

0.1%

India Vision

0.2%

0.0%

0.0%

0.1%

Hall Mark

0.1%

0.0%

0.0%

0.1%

Kiran TV

0.0%

0.0%

0.0%

0.1%

Raj TV

0.2%

0.0%

0.0%

0.1%

Sahara TV

0.0%

0.5%

0.0%

0.1%

Set Pix

0.1%

0.0%

0.0%

0.1%

Alfa Marathi

0.0%

0.0%

0.0%

0.0%

Etv Bangla

0.0%

0.0%

0.0%

0.0%

God

0.0%

0.0%

0.0%

0.0%

Zee Business

0.1%

0.1%

0.0%

0.0%

Hungama TV

0.1%

0.0%

0.0%

0.0%

Local

0.0%

0.0%

0.0%

0.0%

Aditya

0.0%

0.0%

0.0%

0.0%

Astha

0.0%

0.0%

0.0%

0.0%

K TV

0.0%

0.0%

0.0%

0.0%

Sanskar

0.1%

0.0%

0.0%

0.0%

Zee English

0.0%

0.0%

0.0%

0.0%

149

TV Channel

Orkut

Yahoo

MSN

ASU

Zee Studio

0.0%

0.0%

0.0%

0.0%

All Telugu

0.0%

0.0%

0.0%

0.0%

Nick

0.0%

0.0%

0.0%

0.0%

Sahara Samay

0.0%

0.0%

0.0%

0.0%

Smile TV

0.0%

0.0%

0.0%

0.0%

Zee Bangla

0.0%

0.0%

0.0%

0.0%

Akasha Bangla

0.0%

0.0%

0.0%

0.0%

Peace TV

0.0%

0.0%

0.0%

0.0%

Zee Primier

0.0%

0.0%

0.0%

0.0%

Win Cable

0.0%

0.0%

0.0%

0.0%

1%

0.2%

0.4%

1%

Others

150

Table 77: Most preferred newspaper Newspaper

Orkut

Sample Base

Yahoo

MSN

ASU

3,024

744

58

4,741

The Times of India

38%

28%

35%

36%

The Hindu

21%

19%

11%

20%

The Hindustan Times

6%

7%

6%

6%

Deccan Chronicle

4%

3%

7%

4%

Eenadu

3%

2%

10%

3%

The Telegraph

3%

2%

0.0%

3%

Indian Express

2%

2%

2%

2%

Dainik Bhaskar

2%

2%

12%

2%

The Economic Times

3%

1%

0.0%

2%

Dainik Jagran

1%

4%

5%

2%

The Tribune

2%

2%

0.0%

2%

Malyalam Manorama

1%

2%

0.0%

2%

Mid Day

1%

1%

0.8%

1%

Vijay Karnataka

1%

0.9%

0.4%

1%

DNA

1%

2%

0.0%

1%

Deccan Herald

0.7%

3%

0.0%

1%

Gujrat Samachar

0.5%

1%

0.0%

1%

Mumbai Mirror

1%

1%

0.0%

1%

Anand Bazar Patrika

0.5%

0.4%

3%

0.6%

Mathrubhumi

0.4%

1%

0.0%

0.6%

Divya Bhaskar

0.3%

1%

3%

0.6%

Dinamalar

0.2%

0.8%

2%

0.4%

Daily Thanthi

0.2%

0.6%

0.8%

0.4%

Lokmat

0.4%

0.9%

0.0%

0.4%

Sakal

0.3%

0.9%

0.4%

0.4%

Dinakaran

0.1%

1%

0.0%

0.4%

Loksatta

0.3%

1%

0.0%

0.4%

Kerala Kaumudi

0.0%

2%

0.0%

0.4%

Amar Ujala

0.4%

0.3%

0.0%

0.3%

Nav Bharat Times

0.3%

0.1%

0.0%

0.3%

Nai Dunia

0.3%

0.7%

0.0%

0.3%

Rajasthan Patrika

0.3%

0.4%

0.8%

0.2%

Sandesh

0.2%

0.0%

0.0%

0.2%

Nav Hindi Times

0.1%

0.9%

0.0%

0.2%

Prajavani

0.0%

0.5%

0.0%

0.2%

Hitvada

0.1%

0.5%

0.4%

0.2%

Maharashtra Times

0.2%

0.0%

0.0%

0.2%

The Statesman

0.2%

0.1%

0.0%

0.2%

Business Standard

0.3%

0.2%

0.0%

0.2%

Gulf News

0.3%

0.0%

0.0%

0.2%

Samaj

0.3%

0.0%

0.0%

0.2%

Business Line

0.1%

0.1%

0.0%

0.1%

Punjab Kesari

0.1%

0.1%

0.0%

0.1%

Vijaya Times

0.1%

0.1%

0.0%

0.1%

Dharitri

0.1%

0.0%

0.0%

0.1%

Dinamani

0.0%

0.3%

0.0%

0.1%

151

Newspaper

Orkut

Yahoo

MSN

ASU

Mumbai Samachar

0.1%

0.0%

0.0%

0.1%

Prabhat Khabar

0.1%

0.2%

0.0%

0.1%

Vartha

0.1%

0.1%

0.0%

0.1%

Udayavani

0.1%

0.0%

0.0%

0.1%

Pratidin (Local)

0.0%

0.9%

0.0%

0.1%

Bangalore Times

0.1%

0.0%

0.0%

0.1%

Asian Age

0.0%

0.0%

0.0%

0.1%

Janshakti

0.1%

0.1%

0.0%

0.1%

Aaj Kal

0.1%

0.0%

0.0%

0.1%

Mint

0.0%

0.0%

0.0%

0.1%

Andhra Jyoti

0.0%

0.3%

0.0%

0.0%

Saamna

0.0%

0.1%

0.0%

0.0%

Sambad

0.0%

0.0%

0.0%

0.0%

Kannada praba

0.0%

0.0%

0.0%

0.0%

Employment News

0.0%

0.0%

0.0%

0.0%

Financial Express

0.0%

0.0%

0.0%

0.0%

Free Press Journal

0.0%

0.0%

0.0%

0.0%

Jansatta

0.0%

0.0%

0.0%

0.0%

Madhyamum

0.0%

0.0%

0.0%

0.0%

Pudhari

0.0%

0.0%

0.0%

0.0%

Rashtriya Sahara

0.0%

0.0%

0.0%

0.0%

Sanmarg

0.0%

0.0%

0.0%

0.0%

Siasat

0.0%

0.1%

0.0%

0.0%

The Pioneer

0.0%

0.0%

0.0%

0.0%

Vartaman

0.0%

0.0%

0.0%

0.0%

Tarun Bharat (Marathi)

0.0%

0.0%

0.0%

0.0%

india Today

0.0%

0.0%

0.0%

0.0%

Inquilab

0.0%

0.0%

0.0%

0.0%

Greater Kashmir

0.0%

0.1%

0.0%

0.0%

Sambad

0.0%

0.0%

0.0%

0.0%

Others

0.8%

2%

1%

0.8%

152

Table 78: Most preferred magazine Magazine

Orkut

Sample Base

MSN

ASU

2,632 21%

650

57

4,185

26%

35%

22%

Reader's Digest

6%

7%

17%

7%

The Week Sports Star

6%

4%

0.4%

6%

4%

3%

0.0%

4%

Outlook

4%

4%

4%

4%

Digit

5%

1%

0.0%

4%

Film Fare

5%

3%

5%

4%

Femina

4%

4%

12%

4%

Business World

5%

0.7%

3%

4%

Chip

3%

2%

0.0%

2%

Business Today

3%

2%

0.0%

2%

Autocar India

2%

0.8%

0.3%

2%

India Today

Star Dust Wisdom Competition Success Review

Yahoo

1%

2%

0.0%

1%

0.3%

1%

0.0%

1%

2%

1%

0.0%

1%

Women's Era

0.9%

1%

6%

1%

Business India

0.8%

3%

2%

1%

Ananda Vikatan

1%

1%

2%

1%

Electronics For You

1%

1%

0.0%

1%

India Times

0.8%

0.9%

0.4%

0.9%

Swathi

0.6%

1%

0.0%

0.8%

Computers Today

0.8%

0.9%

0.0%

0.8%

Fortune India

1%

0.5%

0.0%

0.8%

PC Quest

0.8%

0.8%

0.0%

0.8%

Business & Economy

0.8%

0.4%

0.0%

0.8%

Vanita

0.5%

2%

0.0%

0.7%

Cosmopolitan

0.9%

0.0%

0.1%

0.7%

Kumudham

0.5%

1%

0.0%

0.6%

Chitralekha

0.4%

2%

3%

0.6%

National Geographic

0.5%

0.6%

5%

0.6%

Overdrive

0.8%

0.1%

0.0%

0.6%

Science Reporter

0.2%

2%

0.0%

0.6%

Time

0.8%

0.6%

0.0%

0.6%

Grihshobha

0.2%

1%

0.0%

0.4%

Cricket Samrat

0.4%

0.4%

0.0%

0.4%

Health

0.6%

0.2%

0.0%

0.4%

Today

0.2%

2%

0.0%

0.4%

Outlook Money

0.5%

0.0%

0.3%

0.4%

Business Week

0.5%

0.3%

0.0%

0.4%

Dalal Street

0.5%

0.4%

0.0%

0.4%

Gladrags

0.4%

0.1%

0.0%

0.4%

Brunch

0.3%

0.5%

0.0%

0.3%

Playboy

0.1%

0.1%

0.0%

0.3%

PC World

0.5%

0.0%

0.0%

0.3%

Anandamela

0.2%

1%

0.0%

0.3%

Data Quest

0.1%

0.0%

0.0%

0.3%

153

Magazine

Orkut

Yahoo

MSN

ASU

Debonair

0.3%

0.0%

0.0%

0.3%

Maxim

0.5%

0.0%

0.0%

0.3%

Animation Reporter

0.4%

0.0%

0.0%

0.3%

Meri Saheli

0.2%

0.4%

0.0%

0.2%

Good House Keeping

0.1%

0.0%

0.0%

0.2%

Inside Outside

0.2%

0.0%

0.0%

0.2%

Safari

0.3%

0.1%

0.0%

0.2%

Chronicle

0.0%

0.4%

0.0%

0.2%

Junior Vikatan

0.2%

0.2%

0.0%

0.2%

Linux For You

0.3%

0.0%

0.0%

0.2%

Manorama

0.2%

0.0%

0.0%

0.2%

Sarita

0.2%

0.6%

0.0%

0.2%

The Economist

0.2%

0.0%

0.0%

0.2%

Graphiti

0.2%

0.1%

0.0%

0.2%

Society

0.2%

0.0%

0.0%

0.2%

Bikes

0.2%

0.0%

0.0%

0.2%

Sananda

0.0%

0.5%

0.0%

0.1%

Sudha

0.1%

0.0%

0.0%

0.1%

Aha Zindagi

0.1%

0.1%

0.0%

0.1%

Aval Vikatan

0.0%

0.1%

0.0%

0.1%

Capital Market

0.0%

0.0%

0.0%

0.1%

Cineblitz

0.1%

0.2%

0.0%

0.1%

Desh

0.1%

0.1%

0.0%

0.1%

Auto India

0.1%

0.2%

0.4%

0.1%

Buzz

0.1%

0.0%

0.0%

0.1%

Champak

0.0%

0.4%

3%

0.1%

Deccan Chronicle

0.2%

0.0%

0.0%

0.1%

Elle

0.1%

0.0%

0.0%

0.1%

Lokprabha

0.0%

0.3%

0.0%

0.1%

Savvy

0.0%

0.0%

0.0%

0.1%

Top Gear

0.1%

0.0%

0.0%

0.1%

Saptahik Bartaman

0.1%

0.0%

0.0%

0.1%

Money life

0.1%

0.2%

0.0%

0.1%

Andra Jyoti

0.1%

0.0%

0.0%

0.1%

Business Standard

0.0%

0.4%

0.0%

0.1%

Anandalok

0.1%

0.0%

0.0%

0.1%

Developer IQ

0.0%

0.0%

0.0%

0.1%

Auto World

0.1%

0.0%

0.0%

0.1%

Abhiyan

0.0%

0.2%

0.0%

0.0%

Taranga

0.0%

0.0%

0.0%

0.0%

Better Photography

0.0%

0.0%

0.0%

0.0%

Frontline

0.1%

0.0%

0.0%

0.0%

Saptahik Sakal

0.0%

0.0%

0.0%

0.0%

Saras Salil

0.0%

0.2%

0.0%

0.0%

Living Digital

0.0%

0.0%

0.0%

0.0%

Nirogadhaam

0.0%

0.0%

0.8%

0.0%

Chandamama

0.0%

0.0%

0.0%

0.0%

Automobiles

0.0%

0.0%

0.0%

0.0%

154

Magazine

Orkut

Yahoo

MSN

ASU

Business Times

0.0%

0.0%

0.0%

0.0%

Grihlakshmi

0.0%

0.0%

0.0%

0.0%

Kadambini

0.0%

0.0%

0.0%

0.0%

Mathrubhumi

0.0%

0.0%

0.0%

0.0%

Outlook Traveller

0.0%

0.0%

0.0%

0.0%

Pratiyogita Darpan

0.0%

0.0%

0.0%

0.0%

Saheli

0.0%

0.0%

0.0%

0.0%

Sakhi

0.0%

0.0%

0.0%

0.0%

Mans World

0.0%

0.0%

0.0%

0.0%

Kurukshetra

0.0%

0.0%

0.0%

0.0%

Economical Times

0.0%

0.0%

0.0%

0.0%

6%

10%

0.8%

8%

Others

Table 79: Most preferred radio channel Radio Channel

Orkut

Sample Base

2,187

Radio Mirchi

38%

Radio City

13%

Red FM

12%

AIR

8%

Suryan FM Big FM

MSN

ASU

499

44

3,396

37%

46%

38%

7%

4%

12%

11%

8%

11%

13%

13%

10%

5%

9%

9%

7%

7%

2%

5%

6%

AIR FM GOLD

5%

8%

0.2%

5%

AIR FM RAINBOW

3%

5%

0.4%

3%

Fever FM

3%

2%

3%

3%

World Space

2%

1%

4%

2%

Power FM

2%

0.1%

0.0%

1%

BBC

Yahoo

0.5%

3%

7%

1%

1%

0.9%

0.6%

1%

Amar FM

0.2%

0.1%

0.0%

0.2%

Hum FM

0.0%

0.0%

0.0%

0.0%

1%

0.8%

0.5%

1%

Go FM

Others

155

Table 80: Top of mind recall for brands TOM Brand

Orkut

Yahoo

Sample Base

MSN

ASU

3,226

813

63

5,097

Sony

8%

9%

6%

8%

Nokia

9%

6%

9%

8%

Tata

5%

5%

9%

5%

LG

4%

4%

1%

4%

Nike

4%

2%

0.5%

3%

Reliance

3%

4%

8%

3%

Adidas

3%

1%

0.0%

2%

Samsung

2%

3%

0.0%

2%

Microsoft

3%

2%

0.0%

2%

Pepsi

2%

2%

7%

2%

HLL

1%

2%

4%

2%

Colgate

2%

2%

1%

2%

Coca Cola

2%

3%

4%

2%

HP

1%

1%

2%

2%

Google

2%

0.8%

0.0%

1%

Philips

1%

2%

3%

1%

Intel

1%

3%

1%

1%

Maruti

1%

2%

2%

1%

Reebok

1%

1%

0.0%

1%

Bajaj

1%

2%

0.0%

1%

Airtel

1%

1%

0.0%

1%

Hero Honda

1%

1%

0.9%

1%

IBM

2%

0.7%

0.0%

1%

Levis

1%

0.9%

0.0%

1%

Sony Ericsson

1%

1%

0.0%

1%

Godrej

0.6%

2%

0.0%

0.9%

Honda

1%

0.2%

1%

0.9%

Lakme

0.9%

1%

2%

0.9%

Compaq

0.6%

0.5%

2%

0.9%

Raymonds

0.9%

0.6%

0.0%

0.7%

Lee

0.6%

1%

0.0%

0.7%

Peter England

0.6%

0.3%

13%

0.7%

Apple

0.9%

0.3%

2%

0.7%

Onida

0.4%

1%

0.0%

0.6%

Cadbury

0.6%

0.6%

0.0%

0.6%

Nestle

0.7%

0.4%

0.0%

0.6%

Amul

0.5%

0.3%

0.0%

0.5%

Videocon

0.6%

0.5%

0.0%

0.5%

Wipro

0.6%

0.3%

0.0%

0.5%

HCL

0.5%

0.2%

0.0%

0.5%

Motorola

0.4%

0.3%

0.0%

0.5%

Hyundai

0.5%

0.2%

0.4%

0.5%

Toyota

0.3%

1%

0.0%

0.5%

Yamaha

0.5%

0.3%

0.0%

0.5%

Surf

0.4%

0.4%

0.0%

0.4%

Titan

0.3%

0.3%

0.0%

0.4%

156

TOM Brand

Orkut

Yahoo

MSN

ASU

Dell

0.5%

Hutch

0.6%

0.0%

2%

0.4%

0.4%

0.0%

0.4%

Ray Ban BPL

0.4%

0.0%

1%

0.4%

0.2%

0.4%

2%

0.3%

Britannia

0.1%

0.8%

0.0%

0.3%

Mercedes

0.4%

0.2%

0.0%

0.3%

BSNL

0.3%

0.6%

0.0%

0.3%

Dabur

0.2%

0.2%

0.0%

0.3%

Parle

0.2%

0.4%

0.0%

0.3%

Whirlpool

0.2%

0.6%

0.0%

0.3%

ITC

0.4%

0.1%

0.0%

0.3%

BMW

0.3%

0.4%

1%

0.3%

Canon

0.3%

0.1%

0.0%

0.3%

Pepe

0.3%

0.1%

0.0%

0.3%

Provogue

0.4%

0.0%

0.0%

0.3%

Revlon

0.4%

0.0%

0.0%

0.3%

Yahoo

0.4%

0.1%

0.0%

0.3%

Bata

0.1%

0.2%

0.0%

0.2%

ICICI

0.2%

0.2%

0.0%

0.2%

Amway

0.2%

0.2%

0.0%

0.2%

Garnier

0.3%

0.1%

0.0%

0.2%

Johnson & Johnson

0.1%

0.1%

0.0%

0.2%

Kingfisher

0.1%

0.1%

2%

0.2%

Lenovo

0.2%

0.3%

0.0%

0.2%

Pantaloon

0.1%

0.3%

0.0%

0.2%

Ponds

0.2%

0.4%

0.0%

0.2%

Brooke Bond

0.3%

0.2%

0.0%

0.2%

Infosys

0.2%

0.0%

0.0%

0.2%

John Players

0.2%

0.5%

0.0%

0.2%

Lifebuoy

0.1%

0.4%

1%

0.2%

Pepsodent

0.1%

0.2%

0.0%

0.2%

Spykar

0.3%

0.4%

0.0%

0.2%

Thums Up

0.2%

0.4%

0.0%

0.2%

Woodland

0.1%

0.1%

0.0%

0.2%

Allen Solly

0.2%

0.1%

0.0%

0.2%

Fair & Lovely

0.2%

0.1%

0.0%

0.2%

Ford

0.1%

0.2%

2%

0.2%

Hamam

0.0%

1%

0.0%

0.2%

Honda City

0.1%

0.2%

0.0%

0.2%

Koutons

0.3%

0.0%

0.0%

0.2%

Louis Phillip

0.3%

0.0%

0.0%

0.2%

Mcdonald

0.2%

0.1%

0.9%

0.2%

Rediff

0.2%

0.2%

0.0%

0.2%

Times of India

0.2%

0.4%

0.0%

0.2%

Close Up

0.1%

0.3%

0.5%

0.1%

Denim

0.0%

0.2%

0.0%

0.1%

Horlicks

0.1%

0.0%

0.0%

0.1%

ISI

0.1%

0.0%

0.0%

0.1%

157

TOM Brand

Orkut

Yahoo

MSN

ASU

Killer

0.1%

0.2%

0.0%

0.1%

L`Oreal

0.2%

0.1%

0.0%

0.1%

Lux

0.0%

0.2%

0.0%

0.1%

Suzuki

0.2%

0.1%

0.0%

0.1%

TVS

0.0%

0.0%

0.0%

0.1%

Wills

0.2%

0.1%

0.0%

0.1%

Dettol

0.1%

0.0%

1%

0.1%

Ferrari

0.1%

0.1%

0.0%

0.1%

Fevicol

0.0%

0.2%

1%

0.1%

Gillette

0.1%

0.0%

0.0%

0.1%

Gucci

0.1%

0.1%

0.0%

0.1%

IFB

0.1%

0.0%

0.0%

0.1%

Kodak

0.2%

0.0%

0.0%

0.1%

LIC

0.1%

0.0%

0.0%

0.1%

Maggi

0.1%

0.0%

0.0%

0.1%

MRF

0.2%

0.0%

0.0%

0.1%

Nescafe

0.1%

0.2%

0.0%

0.1%

Nirma

0.1%

0.1%

0.0%

0.1%

P&G

0.0%

0.0%

0.0%

0.1%

Panasonic

0.1%

0.0%

0.0%

0.1%

Park Avenue

0.1%

0.1%

0.0%

0.1%

Santro

0.0%

0.0%

0.0%

0.1%

Sify

0.1%

0.0%

0.0%

0.1%

Versace

0.1%

0.1%

0.0%

0.1%

VIP

0.1%

0.0%

0.0%

0.1%

Zodiac

0.1%

0.0%

0.0%

0.1%

Idea

0.1%

0.0%

0.0%

0.1%

Lays

0.1%

0.1%

0.0%

0.1%

Ranbaxy

0.1%

0.0%

0.0%

0.1%

Sahara

0.1%

0.1%

0.0%

0.1%

TCS

0.0%

0.0%

0.0%

0.1%

Chevrolet

0.1%

0.0%

0.0%

0.1%

NIIT

0.1%

0.0%

0.0%

0.1%

Red Label

0.1%

0.0%

0.0%

0.1%

Reid & Taylor

0.1%

0.0%

0.0%

0.1%

Tanishq

0.1%

0.0%

0.0%

0.1%

Voltas

0.1%

0.2%

0.0%

0.1%

Arrow

0.0%

0.2%

0.0%

0.0%

Gold Flake

0.1%

0.0%

0.0%

0.0%

Mahindra & Mahindra

0.1%

0.0%

0.0%

0.0%

Parker

0.0%

0.1%

0.0%

0.0%

Rin

0.0%

0.0%

0.0%

0.0%

Rolex

0.0%

0.0%

0.0%

0.0%

Skoda

0.0%

0.0%

0.0%

0.0%

Taj

0.0%

0.0%

0.0%

0.0%

Tata Indicom

0.0%

0.1%

0.0%

0.0%

Tata Tea

0.0%

0.0%

0.0%

0.0%

Van Huesen

0.0%

0.0%

0.0%

0.0%

158

TOM Brand

Orkut

Yahoo

MSN

ASU

Acer

0.0%

0.0%

0.0%

0.0%

Axe

0.1%

0.0%

0.0%

0.0%

L&T

0.0%

0.0%

0.0%

0.0%

Sansui

0.0%

0.2%

0.0%

0.0%

Armani

0.0%

0.1%

0.0%

0.0%

Citi Bank

0.0%

0.1%

0.0%

0.0%

GE

0.0%

0.0%

0.0%

0.0%

HDFC

0.0%

0.0%

0.0%

0.0%

Mark & Spencer

0.0%

0.0%

0.0%

0.0%

Pears

0.0%

0.0%

0.0%

0.0%

SBI

0.0%

0.0%

0.0%

0.0%

Scorpio

0.0%

0.0%

0.0%

0.0%

Siemens

0.1%

0.0%

0.0%

0.0%

Tata Indica

0.0%

0.1%

0.0%

0.0%

Tata Motors

0.0%

0.0%

0.0%

0.0%

VSNL

0.0%

0.0%

0.0%

0.0%

Glaxo

0.0%

0.0%

0.0%

0.0%

HSBC

0.0%

0.0%

0.0%

0.0%

MTNL

0.0%

0.0%

0.0%

0.0%

Satyam

0.0%

0.0%

0.0%

0.0%

Liberty

0.0%

0.0%

0.0%

0.0%

Others

10%

14%

8%

11%

159

Appendix

160

Table 81: City type classification by market size

REGIONS North

South

East

West

Delhi

Bangalore Chennai Coimbatore Hyderabad

Kolkata

Ahmadabad Mumbai Pune Surat

Faridabad Jaipur Kanpur Lucknow Ludhiana Patna

Kochi Madurai

Asansol

Bhopal Thane Indore Nagpur Vadodara

Amritsar Chandigarh Dhanbad Ghaziabad

Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam

CITY TYPE BY MARKET SIZE 2

Metros

Urban Uptowns

Emerging Towns

Others

Agra Allahabad Dehradun Gurgaon Jodhpur Meerut Noida Ranchi Varanasi Others from North India

Mangalore Mysore Secunderabad Others from South India

Guwahati

Bhubaneswar Cuttack Raipur Others from East India

Aurangabad Goa Jabalpur Nashik Rajkot Solapur Others from West India

Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

2

161

Table 82: City type by population size vs. market size POPULATION SIZE

Upto 1 Lakh

1-5 Lakhs

5-10 lakhs

Above 10 Lakhs

Coimbatore

Ahmadabad Bangalore Chennai Delhi & NCR Hyderabad & Secunderabad Kolkata Mumbai & Suburbs Pune Surat Bhopal Jaipur Kanpur Lucknow Ludhiana Nagpur Patna

Metros

Faridabad

Assansol

Indore Kochi Madurai Vadodara

Goa

Amritsar Aurangabad Chandigarh Dhanbad Guwahati Jabalpur Rajkot Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam

MARKET SIZE 3

Urban Uptowns

Emerging Towns

Others

Others from North India Others from South India Others from East India Others from West India

Mangalore Dehradun Others from North India Others from South India Others from East India Others from West India

Allahabad Bhubaneswar Cuttack Jodhpur Raipur Ranchi Solapur

Nashik

Agra Meerut Varanasi

Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

3

162

Table 83: Socio economic classification (SEC) grid

Chief Wage Earner's 4 Occupation

Chief Wage Earner's Highest Education Illiterate

School (Up to 4 yrs)

School (5-9 yrs)

Secondary / High School

Not Grad.

Grad./ PG (Gen.)

Grad./ PG (Prof.)

Unskilled worker

E

E

E

D

D

D

D

Skilled worker

E

E

D

C

C

B

B

Petty traders

E

D

D

C

C

B

B

Shop owners

D

D

C

B

B

A

A

Businessmen/ industrialists – with no employee

D

C

B

B

A

A

A

Businessmen/ industrialists – with 1 to 9 employee

C

B

B

B

A

A

A

Businessmen/ industrialists – with 10+ employee

B

B

A

A

A

A

A

Self-employed professionals

D

D

D

B

B

A

A

Clerical/ salesmen

D

D

D

C

B

B

B

Supervisor level

D

D

C

C

B

B

A

Officers/ executives (junior)

C

C

C

B

B

A

A

Officers/ executives (middle/ senior)

B

B

B

B

A

A

A

Chief Wage Earner is the head of the household who contributes maximum to the monthly household income. It is assumed in Indian marketing and media space that the life style of a household is largely determined by the combination of head of household’s highest level of education and current occupation.

4

163

Index: Charts Chart 1: Problems faced while surfing the Internet................................. 14 Chart 2: Gender breakup ................................................................ 24 Chart 3: Age group distribution ........................................................ 25 Chart 4: City class - by population size ............................................... 26 Chart 5: City class - by market size.................................................... 27 Chart 6: Region-wise break-ups ........................................................ 29 Chart 7: Socio economic classification ................................................ 31 Chart 8: Highest educational qualification ........................................... 32 Chart 9: Occupational break up ........................................................ 33 Chart 10: Function / field of occupation ............................................. 34 Chart 11: Head of the household....................................................... 35 Chart 12: Monthly family income ...................................................... 36 Chart 13: Most expensive vehicle owned by the household........................ 37 Chart 14: Ownership of credit cards (individually).................................. 38 Chart 15: Current loan liabilities....................................................... 40 Chart 16: Years of experience in using internet ..................................... 41 Chart 17: Place of accessing internet ................................................. 42 Chart 18: Type of internet connection at home ..................................... 43 Chart 19: Type of internet connection at office..................................... 44 Chart 20: Service provider subscribed to at home .................................. 45 Chart 21: Service provider subscribed to at office .................................. 46 Chart 22: Frequency of accessing internet from home ............................. 47 Chart 23: Frequency of accessing internet from office............................. 48 Chart 24: Time of the day accessing internet from home ......................... 49 Chart 25: Time of the day accessing internet from office ......................... 50 Chart 26: Duration of PC usage from home........................................... 51 Chart 27: Duration of internet usage from home.................................... 52 Chart 28: Duration of PC usage from office .......................................... 53 Chart 29: Duration of internet usage from office ................................... 54 Chart 30: Time spent by internet users on watching TV ........................... 55 Chart 31: Time spent by internet users on reading newspaper ................... 56 Chart 32: Time spent by internet users on listening to radio ..................... 57 Chart 33: Professional activities ....................................................... 59 Chart 34: Personal activities............................................................ 60 Chart 35: Downloading activities....................................................... 61 Chart 36: E-commerce related activities ............................................. 62 Chart 37: Online shopping............................................................... 63 Chart 38: Response to online marketing stimulus ................................... 64 Chart 39: Blogging activities ............................................................ 65 Chart 40: Member of an online community........................................... 66 Chart 41: Problems faced while surfing the internet ............................... 70 Chart 42: Multiple user shares of email websites ................................... 72 Chart 43: Number of email accounts and average per capita email ids ......... 73

164

Index: Tables Table 1: Detailed sample base distribution of the land survey ..................... 6 Table 2: Popularity of various internet activities ................................... 11 Table 3: Key demographic and socio-economic profile of online social networkers................................................................................. 12 Table 4: Ownership of key household and financial assets among online social networkers................................................................................. 12 Table 5: Key net usage behavior of online social networkers ..................... 13 Table 6: Popular online activities online social networkers undertake relatively more ........................................................................................ 15 Table 7: Response to online marketing stimuli and online buying behavior .... 15 Table 8: Preferred website for online social networking........................... 16 Table 9: Comparative evaluation of the Top 2 social networking sites on selected demographic attributes....................................................... 17 Table 10: Comparative evaluation of the Top 2 social networking sites on selected net usage behavior attributes ............................................... 18 Table 11: Response to online marketing stimuli..................................... 18 Table 12: Popularity of various internet activities .................................. 21 Table 13: Preferred website for social networking/communities ................ 23 Table 14: Top 10 cities .................................................................. 28 Table 15: Preferred language of reading ............................................. 30 Table 16: Household asset ownership ................................................. 39 Table 17: Popularity of various internet activities .................................. 58 Table 18: Membership by type of online community ............................... 67 Table 19: Most used local language websites (other than English) ............... 68 Table 20: Online activities desired in other languages ............................. 69 Table 21: Preferred websites - emailing .............................................. 71 Table 22: Top of mind unaided recall - all websites ................................ 74 Table 23: Most used website - all websites........................................... 75 Table 24: Info search (English) ......................................................... 76 Table 25: Info search (local language) ................................................ 77 Table 26: Job search ..................................................................... 78 Table 27: Booking travel tickets ....................................................... 79 Table 28: Online shopping (other than travel tickets).............................. 80 Table 29: Online news ................................................................... 81 Table 30: Financial news & info (rates, quotes, etc.) .............................. 82 Table 31: Online share trading ......................................................... 83 Table 32: Real estate info............................................................... 84 Table 33: Matrimonial search........................................................... 85 Table 34: Dating/friendship search.................................................... 86 Table 35: Online gaming................................................................. 87 Table 36: Download mobile content................................................... 88 Table 37: Preferred instant messaging applications ................................ 89 Table 38: Download music .............................................................. 90 Table 39: Sports content ................................................................ 91 Table 40: Cinema content............................................................... 92 Table 41: Most used local language websites (other than English) ............... 93 Table 42: Preferred blog sites .......................................................... 94 Table 43: Preferred astrology website ................................................ 95 Table 44: Preferred online learning / education website.......................... 96 Table 45: Favorite TV channels ........................................................ 97 Table 46: Favorite newspapers ......................................................... 98 Table 47: Favorite magazines .......................................................... 99 Table 48: Favorite radio channels .................................................... 100 Table 49: TOM recall for brands....................................................... 101

165

Index: Segment wise Detailed Tables Table 1: Gender breakup ............................................................... 103 Table 2: Age group distribution ....................................................... 103 Table 3: City class - by population size .............................................. 104 Table 4: City class - by market size .................................................. 104 Table 5: City wise distribution ........................................................ 105 Table 6: Region-wise break-ups ....................................................... 106 Table 7: Preferred language of reading .............................................. 107 Table 8: Socio economic classification ............................................... 108 Table 9: Highest educational qualification .......................................... 108 Table 10: Occupational break up ..................................................... 108 Table 11: Function / field of occupation ............................................ 109 Table 12: Head of the household ..................................................... 109 Table 13: Monthly family income ..................................................... 109 Table 14: Most expensive vehicle owned by the household ...................... 110 Table 15: Ownership of credit cards (individually)................................. 110 Table 16: Household asset ownership ................................................ 111 Table 17: Current loan liabilities...................................................... 111 Table 18: Years of experience in using internet.................................... 112 Table 19: Place of accessing internet ................................................ 112 Table 20: Type of internet connection at home .................................... 112 Table 21: Type of internet connection at office ................................... 113 Table 22: Service provider subscribed to at home ................................. 113 Table 23: Service provider subscribed to at office................................. 114 Table 24: Frequency of accessing internet from home ............................ 114 Table 25: Frequency of accessing internet from office ........................... 114 Table 26: Time of the day accessing internet from home ........................ 115 Table 27: Time of the day accessing internet from office ........................ 115 Table 28: Duration of internet usage from home................................... 115 Table 29: Duration of internet usage from office .................................. 116 Table 30: Duration of internet usage during weekdays............................ 116 Table 31: Duration of internet usage during weekends ........................... 116 Table 32: Duration of PC usage from home ......................................... 117 Table 33: Duration of PC usage from office ......................................... 117 Table 34: Time spent by internet users on watching TV .......................... 117 Table 35: Time spent by internet users on reading newspaper .................. 118 Table 36: Time spent by internet users on listening to radio .................... 118 Table 37: Professional activities ...................................................... 118 Table 38: Personal activities........................................................... 119 Table 39: Downloading activities ..................................................... 119 Table 40: E-commerce related activities ............................................ 120 Table 41: Online shopping.............................................................. 120 Table 42: Response to online marketing stimulus .................................. 120 Table 43: Blogging activities ........................................................... 121 Table 44: Member of an online community ......................................... 121 Table 45: Membership by type of online community .............................. 122 Table 46: Usage of other language websites ........................................ 122 Table 47: Online activities desired in other languages ............................ 123 Table 48: Problems faced while surfing the internet .............................. 123 Table 49: Top of mind unaided recall - all websites ............................... 124 Table 50: Most used website - all websites.......................................... 126 Table 51: Preferred website for emailing ........................................... 127 Table 52: Multiple user shares of email websites .................................. 127 Table 53: No. of email accounts ...................................................... 128 Table 54: Preferred website for job search ......................................... 128 Table 55: Preferred website for mobile content ................................... 129 Table 56: Preferred website for sports .............................................. 130

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Table 57: Preferred website for travel products ................................... 131 Table 58: Preferred website for matrimony......................................... 132 Table 59: Preferred website for financial news/info .............................. 133 Table 60: Preferred website for cinema ............................................. 134 Table 61: Preferred website for online share/stock trading...................... 135 Table 62: Preferred website for games .............................................. 136 Table 63: Preferred website for online shopping................................... 137 Table 64: Preferred website for online news ....................................... 138 Table 65: Preferred website for friendship/dating ................................ 139 Table 66: Preferred website for music ............................................... 140 Table 67: Preferred info search engine - local language .......................... 141 Table 68: Preferred website for real estate......................................... 141 Table 69: Preferred info search engine - English ................................... 142 Table 70: Preferred website for instant messaging ................................ 142 Table 71: Preferred website for astrology........................................... 143 Table 72: Preferred website for online learning/education ...................... 144 Table 73: Preferred blog sites ......................................................... 145 Table 74: Other language preferred for local language content................. 146 Table 75: Preferred website for checking local language content .............. 147 Table 76: Most preferred TV channel................................................. 148 Table 77: Most preferred newspaper ................................................. 151 Table 78: Most preferred magazine................................................... 153 Table 79: Most preferred radio channel ............................................. 155 Table 80: Top of mind recall for brands ............................................. 156 Table 81: City type classification by market size .................................. 161 Table 82: City type by population size vs. market size............................ 162 Table 83: Socio economic classification (SEC) grid................................. 163

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