Evd 04 English.docx

ADRIANA PIZZA MEJIA - MARKET MANAGEMENT - FICHA: 1565106

2. COMPLETE PARAGRAPHS

1. Distribution channel is the MAIN strategy that helps dealers to penetrate the TARGET market. 2. A wide diversity of factors such as nature of the products, market, and BUSINESS , among others, requires to be analyzed to decide the most convenient DISTRIBUTION channel. 3. Market is the interchange of PRODUCT in which some people offer any merchandise and others buy it, PAY a negotiated price. 4. CONSUMER obtain services or goods to satisfy their NEEDS 5. Companies get together people who have similar OBJETIVES and expect them to SATISFY the consumers’ needs.

3. CONCEPTUAL MAP Tool that companies have implemented

to organize:

Marketing process Costumer services and costs. Producter 1. DISTRIBUTION CHANNEL

STRATEGIC PLAN OF DISTRIBUTION

the route

Goods or Services Consumer

2. PRODUCER FOUR FRAGMENT

People or companies who manufactures goods or services.

of the Marketing Process

Producter 3. INTERMEDIARY

People or firm

Mediate in transactions Consumer

4. CONSUMER

The commercial target

the distribution channel.

4. SENTENCES

DISTRIBUTION CHANNELS

5. CONCEPTUAL MAP “Distribution Channels”

Requires the participation of different intermediaries in order to accomplish the full process. Intermediaries Types of Distribution Channels

Indirect channel Direct channel Is the shortest connection between the fabricator or producer and the end consumer

Negotiation Functions of intermediaries

Adaptation

Investigation Contact

Funding

Physical distribution

Acceptance of risk

Promotion

6. EXERCISES True or False

7. VOCABULARY