Caso Richardson.docx

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Introducción El Dr. Richardson es profesor titular de marketing desde hace 17 años en Deerfield, una universidad del medio oeste con larga tradición en formación universitaria. Imparte clases de marketing estratégico en la busniess school y es reconocido por su experiencia con casos prácticos. Richardson se siente enfadado por el bajo rendimiento de su clase de Marketing estratégico del grupo de las 8 am.

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