WWII Propaganda
Antonio Doukas Mr. Wax 4/2/07 US History 31
The
Depression
was
a
time
of
confusion
and
mass
hysteria; people in every corner of the world were lost, and
searching
Having
full
for
some
knowledge
form
of
of
this,
relief some
and
world
leadership. leaders
took
advantage and used that spirit to get mass crowds to follow their beliefs and ideals; Hitler commanded an entire race to
exterminate
commandeered
those
an
who
entire
weren't
country
to
Aryan,
Mussolini
militarism,
anti-
communism, and support of the axis powers, Stalin thrust a multi-continent fleet of
nation
soldiers
to
into
communism,
attack
a
Tojo
neutral
convinced
nation,
and
an
even
Roosevelt steered America from isolationism to a full out war. Thus, the world was plunged into World War II. How
would
people to
one
agree
so
go
about
strongly
controlling on
a
single
such
a
mass
objective?
of The
answer is propaganda. Without the use of the brain-washing and mind conditioning techniques used during World War II, the war may as well not have happened. Propaganda has been used since its conception to shape and mold the beliefs and ideals
people
had
to
agree
with
what
the
propagator
believes. Most people are shocked at how the opposing side feels, but the opposing side feels the same about them, and it's
all
because
of
propaganda.
It
forces
the
target
audience to adopt the belief as their own. Normally, subtle
methods are used so that few are conscious of what their minds are being told to think. It is used during war and peacetime, to either proclaim a message or even to sell a product; propagandists may not have fired a single shot, but
millions
were
killed
with
their
help.
So,
what
is
propaganda exactly? As defined by The American Heritage® Dictionary,
propaganda
propagation
of
a
is
doctrine
defined or
cause
as or
“The
systematic
of
information
reflecting the views and interests of those advocating such a doctrine or cause”(Heritage). Did this definition apply? The definition stated that propaganda is systematic; was propaganda put forth in a system? Yes, in fact Hitler assigned someone to be in charge of all German propaganda; Joseph Goebbels (Herf, 8). Joseph was a well read man who, although charming, seemed to be “the very embodiment of evil” (Roberts, 9) when speaking about Jews. Even before World War II, Goebbels took over the German film industry to
produce
anti-Semitic,
and/or
pro-Germanic
titles
(Watchtower, 20). Hitler had him start with it early on so that the war would have already started in the minds of his followers. Psychological warfare can be the most effective. Although Goebbels never pushed a Jew into the gas chamber, he aided in conditioning the mind of the man who did.
German propaganda covered all forms of media; posters, movies, word of mouth, works of art, etc. Movies helped broadcast Nazi ideals and beliefs, while at the same time provided
the
entertaining, Movies
such
people the as
with
entertainment.
propagation Hitlerjunge
was
Since
noticed
and
S.A.
Quex
not
it as
Mann
was much.
Brandt
(Rhodes, 21) showed how being a Hitler youth would be both an 'enlightening' and 'useful' experience to have. Posters spread similar messages. Portrayed on them were drawings of Hitler handing shaking the hands of the Hitlerjunge, and smiling,
an
eagle
with
its
wings
outstretched
over
a
backdrop of the Nazi flag, a giant broom with a swastika on it sweeping Germany while foreigners are shown to be flying out
of
it,
and
one
went
as
far
to
show
the
correct
placement of a gas mask with a Jewish victim falling dead in the background (Rhodes, 20,36,45). Once people saw these movies, posters, or whatever media was used to propagate Nazi beliefs, they talked about it with others, and became propagators themselves. The propaganda used wasn't limited to just to advocate the policies of the Nazi party, but was used in connection with propaganda that debased attitudes which opposed the Nazi party. Political cartoons were used strongly in this area; one portrayed a Russian man whose top half was split
in two and were fighting each other with the hammer and sickle
attributed
to
the
Communist
party,
another
characterized two African-American soldiers in the American army as being complete idiots, and a third rendered the British power as a lone king on a chess board, surrounded by
German
pieces
(Rhodes,
32,55,57).
Such
forms
of
propaganda were effective in instilling a hatred for ones targeted in the media, thus imparting a strong sense of nationalism and ethnocentrism. Italian fascist propaganda was led mainly by Benito Mussolini himself (Smith). Since Mussolini was a journalist before his reign in Italy (Rhodes, 67), he knew a lot about how to manipulate the truth, and state a believable lie. Italian propaganda centered around shocking the viewer with intense
images,
person's
or
emotions.
by
using
One
pathos,
poster
an
depicted
appeal a
to
the
muscular
man
holding a small baby in his arms and feeding it bread, while
another
showing
pulled
innocent
at
children
the
people's
being
heart
dragged
away
strings from
by
their
parents, kicking and screaming, and reaching out to the viewer, showing that this is how the 'liberators' would treat
your
children
(Rhodes,
100,104).
Another
image
depicted of workers standing beside each other staring into the horizon and smiling, saying that workers would rebuild
the
century
(Rhodes,
98).
Pathos,
along
with
ethos
and
logos, is one of the most basic types of persuasive tools out there. By appealing to the audience's emotions, the audience will more readily accept and believe it, as well as
make
it
more
personal.
Italian
propaganda
posters
included anti-American and racist drawings. One showed how Americans were 'cultural barbarians' by picturing a black soldier
hugging
the
Venus
de
Milo,
and
its
price,
two
dollars, was written on its stomach. Venus de Milo was an Italian piece, and thus the poster was insulting to the viewer. Another poster portrayed a typical Jew crowding a backdrop of America, showing Italians that all they would find in America would be more Jews. Italian propaganda also relied heavily on the movie industry, in fact Mussolini directed many of them himself. Movies that illustrated the soldiers situations, such as L'Uomo del Croce, meaning The Man of the Cross, once again appealed to the pathos of the viewers, but the movies added a second
element;
ethos.
Ethos
is
“appeal
based
on
the
character of the speaker” (Crewell), or in this case, the producer. People viewing the movie, knowing that it was produced by Mussolini, watch the movie with the knowledge that everything shown in the movie is true. Once they view it, they sympathize with the characters and their plight.
As we all know, movies have a power that extends beyond the screen which touches our lives. Its impact depends on the quality of the movie, and that impact affects our thinking; after a horror movie, one may be afraid to go in the dark alone, or perhaps after a romantic, the viewer longs to fall in love. The Japanese took advantage of all forms of media to propagate their ideals. From posters, to movies, and even sex leaflets,
the
Japanese
made
it
clear
that
Asia
was
superior to the rest of the world. The Japanese wanted to control all of Asia by the end of the war, and showed other nations their 'intentions' on posters spread throughout the continent. One depicted ten children standing in rows, each representing
a
different
Asian
nation,
and
all
were
smiling, looking forward and at peace with one another. Another displayed two Filipinos embracing each other with one arm, and each holding a Japanese flag in the other; the text read “Shoulder to Shoulder Let Us Bring Up The New Philippines” (Rhodes, 253,266). Other posters pushed the theme of how a united Asia is stronger, smarter, and better than America in every way. This logical reason they used is referred to as logos, the third
main
connects
method
them
to
of
persuasion.
direct
the
Logos
argument
takes in
facts
favor
of
and the
author/artist. A prime example of this is shown in a poster the displays Uncle Sam whipping an Asian boy, but on the left there was a happy family at peace. The text at the bottom
of
that
poster
read,
“American
victory
means
enslavement...[of] victory, peace and prosperity. Another use of logos was demonstrated in a poster showing Asian leaders sitting on one side of a see-saw together, and the American
and
British
flying
off
on
the
other
(Rhodes,
248,249). Japanese propagandists tried to play off of the 'infidelity' theme, but it proved to be unfruitful. Posters portraying sexual
depictions
conduct
such
of as
Americans
engaging
prostitution,
in
adultery,
immoral and
rape
were produced. This visual attack on the enemy, although visually effective, was ineffective in reaching the mind of the viewer. It is a disturbing thought to imagine how an entire nation might be swayed to believe that merciless slaughter of innocent humans can be justified and necessary, but even here
in
America
propaganda
was
used
heavily
to
imbue
feelings of hatred towards the axis powers. The American government did things in a similar fashion as the others; posters, movies, music, political cartoons, and even kids cartoons were used to create tension and hatred towards the 'Japs', 'Jerry'[Germans] (Linder), and Italians. The irony
was that being a melting pot, the racist feelings conjured up by propaganda material went against some Americans. American propaganda would either be as subtle as a saying such as, “loose lips sink ships” which is still used today, or as obvious as the Disney short Der Fürher's Face. American propaganda posters spread several sayings telling people to conserve materials needed by soldiers, not to gossip about information heard about the war effort, and for Americans to invest in war bonds. Other posters were highly racist, calling the Japanese yellow, while others enforced
the
need
for
mass
production
of
war
materials
(Rhodes, 164,169,172,175). Scare tactics were used in some of them, such as a gun pointed at the viewer, a monster tearing up America, or making the viewer believe that they were supporting the axis powers by doing something (Rhodes, 175). Another
form
of
propaganda
media,
was
cartoons.
Although unpopular, it was used to get the attention of the younger generation to believe in America, and develop the same hatred their parents had.
Der Fürher's Face by Walt
Disney
straightforward
was
very
direct
and
form
of
propaganda. It displayed Donald Duck as a Nazi soldier, frantically working from morning until night and 'heiling' Hitler periodically. His breakfast consisted of a coffee
bean dipped in water [which he had to sneak], bread sliced with a hand saw, and a spray of bacon & eggs scent in his mouth. In the end, he awakes in his bed realizing it was a nightmare. He was wearing flag pajamas, and he hugged his statuette of Lady Liberty and said he was thankful to live in the United States of America. In this way, America was producing it's own youth group similar to the Hitlerjunge. American
children
were
thus
thrust
into
an
a
way
of
thinking that was not their own. Great Britain's propaganda was similar to America's in many ways, but it was unique in that it was quite often humorous. That being the case, a majority of the propaganda was
spread
through
the
use
of
political
cartoons;
for
example, a bulldog with Churchill's face on it signified Britain's determination (Rhodes, 111). Another comic piece was
a
'last
will
and
testament'
of
Hitler.
On
it
was
ridiculous statements that Hitler supposedly wrote, such as “I return my Mustache to Charles Chaplin from who I annexed it” (Rhodes, 113). This form of propaganda found itself deeper in the hearts of civilians because of its light and witty nature. Along
with
humor
however,
the
British
were
serious
when they needed to be. Little expressions like “tittle tattle lost the battle”, reminded all not to talk if they
knew
something
about
any
military
plans
(Rhodes,
123).
Others still had more vicious images, such as showing a child in a coffin because it found a stray grenade, or blind (Rhodes, 126). And yet others would have a 'friendly' reminder to civilians at home to make due, to reserve fuel consumption, to reduce waste of food, etc (Rhodes, 130). Propaganda was and is an art. Every country had its own form of propaganda during World War II, and still does today. In fact, all history itself can be looked at as propaganda; Propaganda
only has
the
been,
victors
and
write
continues
to
about be
used
the
war.
to
skew,
distort, or even change our thinking in a way that is in accordance to the propagandist, but is all propaganda bad? Not necessarily. Without propaganda, the war wouldn't have even started, but because propaganda goes two ways, for and against, it helped end the war in the same way it helped start
it.
Propaganda
since
then
has
evolved;
almost
everything we view is propaganda. When the president makes a speech, he uses ethos. When a product is being sold, they use logos. When a campaign is being conducted, the appeal to
our
pathos.
It
is
through
those
three
ways
that
propaganda reaches us today, and reached us so any years back during World War II.
Works Cited
1. Herf, Jeffrey. The Jewish Enemy: Nazi propaganda during World War II and the Holocaust. 1. Cambridge: Harvard University Press, 2006. 2. Heritage, American. "propaganda." The American Heritage® Dictionary of the English Language, Fourth Edition. Houghton Mifflin Company, 2004. 31 Mar. 2007. 3. Roberts, Jeremy. Joseph Goebbels: Nazi Propagan. The Rosen Publishing Group, 2000. 4. Watchtower, "Who Molds Your Thinking?." Awake! 01 Apr 1999: 20-22. 5. Rhodes, Anthony. Propaganda- The Art of Persuarion: World War II. Chelsea House Publishers, 1976. 6. Linder, Ann P.. "First World War.com - Feature Articles - Magical Slang: Ritual, Language ." FirstWorldWar.com The War to End All Wars. 15 Aug 2001. 31 Mar 2007 . 7. Smith, Dennis. "Mussolini, "il duce" the Italian Dictator." Digger History. Digger History. 1 Apr 2007 .
8. Crewell, Dustin. "The Art of Rhetoric: Ethos, Logos, and Pathos." Syllaweb. Syllaweb. 1 Apr 2007 .