Serv Mkt

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Overview

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  • Words: 527
  • Pages: 20
Global Overview

Cellular Penetration (%age)

Pakistan Leading the Region 40%

30%

20%

10%

0%

Sep 00

J un 01 Pakistan

Mar 02

Dec 02 Sri Lanka

Sep 03

J un 04

Bangladesh

J un 05

Mar 06

India

Dec 06 Nepal

Dec 07

Highest Potential : Low Penetration Cellular Penetration (%age)

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

J un-05 Sep-05 Dec-05 Mar-06 Europe: Western

USA/Canada

J un-06 Sep-06 Dec-06 Mar-07 WORLD PENETRATION

J un-07 Sep-07 Dec-07 Middle East

Asia Pacific

GSM connections (billions)

Growth Numbers Tell the Story 2.5

2.0

1.5

1.0

0.5

0.0

Sep 98 TOTAL

J un 99 Mar 00 Asia

Dec 00

Sep J un 02 Mar 03 01 Europe: Western

Dec Sep J un 05 Mar 06 Dec 03 04 06 Americas Africa

Dec 07 USA/Cana

Where are the customers 10.0

Population (Billions)

9.0 8.0 7.0

Right Here in Asia

6.0 5.0 4.0 3.0 2.0 1.0 0.0

1970

1980 World

1990 Asia

2000 Africa

2010 Europe

2020

2030

Northern America

2040

2050

Mission • “To be a superior communication service company in Pakistan which provides the best value to its customers, employees, business partners and shareholders.”

Vision • “To be the leading Telecommunication Services Provider in Pakistan by offering innovative Communication solutions for my Customers while exceeding Shareholder value & Employee Expectations “

Products & Services • Prepaid – JAZZ

• Post paid – Mobilink indigo, The Ultimate Postpaid Experience

Services GPRS Mobilink Mustt Services SMS Messaging Power Tools Chat Services Dedication Services Power Tools Mail Services Info Services IVR Ring tones/Logos On Call Services Missed Call Alerts

Sales Strategy • Pioneer of Franchise Concept • 250 franchises – 500 Sub Dealers

• Core Competence – R & D and Workforce

Operative Goals • To increase and stabilize market share (63%) • To have the largest subscriber base in Pakistan • Employee development

Achievement • ISO 9002 Quality Management System Certification for Billing, Engineering Departments and CS Contact Center • Biggest Call Center in Pakistan, which is there to assist the customers 24 hours. • Bilateral-roaming agreements signed with 100 countries around the world to have true roaming service operational in 151 operators of the world • Mobilink GSM Short Message Service Center allows Vehicle Tracking and Fleet Management services that are being provided by Tracker (Pvt.) Ltd

The Industry Growth

Highly Regulated Environment Only one operator, Offering fixed line Services

Fixed Line Domination Formation of PTCL - Issuance of 2 cellular AMPS licences -MMobilink becomes third Operator & 1st GSM Operator in Pakistan (1994) - Calling party pays Regime introduced - Entry of 4th cellular Operator in 2001

High Growth of Telecom Telecom sector Deregulated which ends PTCL’s monopoly - Paktel acquires GSM Licence becoming the 3rd GSM operator - New LDI & cellular Licenses awarded - Warid & Telenor enter The sector in 2005 - Activation taxes reduced In 2005

FDI In Telecom

Numbers Tell the Story 35 30

Subs (Million)

30

Mobilink base bigger than 80% countries of the world!

25

22

20 15

11

10 5 5

1

2

0 2002

2003

2004

2005

2006

2007

Mobilink Subscriber Growth

Coverage

Cell Sites

Market Share

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