Global Overview
Cellular Penetration (%age)
Pakistan Leading the Region 40%
30%
20%
10%
0%
Sep 00
J un 01 Pakistan
Mar 02
Dec 02 Sri Lanka
Sep 03
J un 04
Bangladesh
J un 05
Mar 06
India
Dec 06 Nepal
Dec 07
Highest Potential : Low Penetration Cellular Penetration (%age)
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
J un-05 Sep-05 Dec-05 Mar-06 Europe: Western
USA/Canada
J un-06 Sep-06 Dec-06 Mar-07 WORLD PENETRATION
J un-07 Sep-07 Dec-07 Middle East
Asia Pacific
GSM connections (billions)
Growth Numbers Tell the Story 2.5
2.0
1.5
1.0
0.5
0.0
Sep 98 TOTAL
J un 99 Mar 00 Asia
Dec 00
Sep J un 02 Mar 03 01 Europe: Western
Dec Sep J un 05 Mar 06 Dec 03 04 06 Americas Africa
Dec 07 USA/Cana
Where are the customers 10.0
Population (Billions)
9.0 8.0 7.0
Right Here in Asia
6.0 5.0 4.0 3.0 2.0 1.0 0.0
1970
1980 World
1990 Asia
2000 Africa
2010 Europe
2020
2030
Northern America
2040
2050
Mission • “To be a superior communication service company in Pakistan which provides the best value to its customers, employees, business partners and shareholders.”
Vision • “To be the leading Telecommunication Services Provider in Pakistan by offering innovative Communication solutions for my Customers while exceeding Shareholder value & Employee Expectations “
Products & Services • Prepaid – JAZZ
• Post paid – Mobilink indigo, The Ultimate Postpaid Experience
Services GPRS Mobilink Mustt Services SMS Messaging Power Tools Chat Services Dedication Services Power Tools Mail Services Info Services IVR Ring tones/Logos On Call Services Missed Call Alerts
Sales Strategy • Pioneer of Franchise Concept • 250 franchises – 500 Sub Dealers
• Core Competence – R & D and Workforce
Operative Goals • To increase and stabilize market share (63%) • To have the largest subscriber base in Pakistan • Employee development
Achievement • ISO 9002 Quality Management System Certification for Billing, Engineering Departments and CS Contact Center • Biggest Call Center in Pakistan, which is there to assist the customers 24 hours. • Bilateral-roaming agreements signed with 100 countries around the world to have true roaming service operational in 151 operators of the world • Mobilink GSM Short Message Service Center allows Vehicle Tracking and Fleet Management services that are being provided by Tracker (Pvt.) Ltd
The Industry Growth
Highly Regulated Environment Only one operator, Offering fixed line Services
Fixed Line Domination Formation of PTCL - Issuance of 2 cellular AMPS licences -MMobilink becomes third Operator & 1st GSM Operator in Pakistan (1994) - Calling party pays Regime introduced - Entry of 4th cellular Operator in 2001
High Growth of Telecom Telecom sector Deregulated which ends PTCL’s monopoly - Paktel acquires GSM Licence becoming the 3rd GSM operator - New LDI & cellular Licenses awarded - Warid & Telenor enter The sector in 2005 - Activation taxes reduced In 2005
FDI In Telecom
Numbers Tell the Story 35 30
Subs (Million)
30
Mobilink base bigger than 80% countries of the world!
25
22
20 15
11
10 5 5
1
2
0 2002
2003
2004
2005
2006
2007
Mobilink Subscriber Growth
Coverage
Cell Sites
Market Share