Mkt

ACKNOWLEDGEMENT This project has assumed its present shape due to the abundant support and encouragement received from my guide Prof. (Mr.) Yadav. We are eternally grateful to him for his valuable input and insights in bettering our work. Our grateful thanks are due to Mrs. Bhatiya, BMS Coordinator and to the administrative staff, Mr. Sandip Thorat and Mr. Sheikh, of Sydenham College of Commerce & Economics, BMS Section whose generous help at every stage eased the task of completion of the project. Indeed it is impossible for us to find words to express our gratitude to them. At the end would also like to express our gratitude to our friends whose cooperation and help was the foundation that bound our project.

SYDENHAM COLLEGE OF COMMERCE AND ECONOMICS, MUMBAI- 400 020 ACADEMIC YEAR 2008-2009 PROJECT TITLE:-

Theory of Competitive Advantage SYBMS = SEMESTER 4th

UNDER THE GUIDENCE OF PROF. MR. YADAV

UNIVERSITY OF MUMBAI SUBMITTED IN FEBRUARY 2008