Presented By Akhil Agarwal

Presented By AKHIL AGARWAL

HISTORY AND GROWTH • In 1948, 25-year-old Charles Lazarus turned his dream of creating a child-oriented business into a reality. • Started with baby furniture store entered into toys section. • Adopted the supermarket model for his store, which allowed customers to examine and pick out products.

Contd. • Toys"R"Us, Inc. operated as a public company from 1978 until July 2005 after its acquisition for $6.6 billion. • It has established community roots and a loyal customer base. • The acquisition with FAO(iconic children’s retailers) in May 2009 provided Toys"R"Us, Inc. with a unique opportunity to grow its toy specialist market share and advance its authority position in the overall toy category.

VISION AND MISSION STATEMENT • The core philanthropic mission of Toys"R"Us, Inc. is to keep children safe and help them in times of need. Below is an overview of our support for charitable organizations and programs. Toys"R"Us Children’s Fund Home Safety Council Kids in Distressed Situations (K.I.D.S.) Children Affected by AIDS Foundation

ORGANIZATION STRUCTURE • • • •

Supermodel Stores – In US International Stores – outside US Franchises Licenses

PRODUCT MIX Diversified products• Baby toys – Toys R Us • Baby and Educational Products - Babies"R"Us • Kids "R"Us - children's clothing • Electronic Products for Babies

Contd. It offer you to choose among list of products available according to • • • • • •

age, price, category, brand, top rated Character/theme,etc.

PRICE • Maintains Premium Pricing Strategy. • During the pre-mall period it offered off pricing strategy.

LOCATIONS • Toys"R"Us - 600 store locations across the United States. • Toys"R"Us, International operates, licenses or franchises more than 700 stores in 33 countries outside of the United States, including Singapore(1984),Australia, Canada(1984), France, Portugal and the United Kingdom. • Babies R Us-260 locations across the country • The prestigious Zagat's "U.S. Family Travel Guide" has rated Toys"R"Us Times Square the top family destination in New York City.

PROMOTION • Each Stores is unique in its own (flagship store in New York City's Times Square ). • Today, all Toys"R"Us stores in the U.S. feature an Imaginarium "boutique" offering a broad selection of toys that promote creativity, learning and "smart play.“ • Promotion through sites - Toysrus.com is one of the most visited sites in the retail category with a vast assortment of products to offer. • In 1994, President George H. Bush travelled to Japan to open that country's first Toys"R"Us store.

Contd. • In the 1960s, an giraffe cartoon character was introduced as Toys "R" Us' mascot

SALES PROMOTION • GIFT VOUCHERS • E COMMERCE SITES

GIFT AND DISCOUNT VOUCHERS

E COMMERCE SITES • • • • •

Toysrus.com Babiesrus.com eToys.com FAO.com babyuniverse.com

• ePregnancy.com

Toys r us.com

TECHNOLOGY • Launched Toysrus.com in June 1998, and it quickly became one of the fastest growing sites in the toy and baby shopping categories. • In addition, Babiesrus.com offers a wide selection of baby products and supplies and a best-in-class online baby registry. • Offers innovative product choices to today’s techsavvy generation of kids from digital cameras to Apple iPods. • In February 2009, Toys"R"Us, Inc. acquired the highly regarded e-commerce sites, eToys.com and babyuniverse.com, as well as the parenting resource website, ePregnancy.com.

POSITIONING • Toys R Us positions itself as a Global specialty premium Retail outlet. • It offers you a complete shopping experience of your kid ranging to a wide variety.

LOYALTY PROGRAM • Wish List – ‘Make your wish List in store or online’ • Gift Cards – ‘have u received a Babies R Us gift card?’ • Rewards R us – ‘Join our free rewards program and get super benefits and savings and many more.’

PHYSICAL EVIDENDE

Contd.

Safety strategy • To ensure parents and caregivers make educated toy-buying decisions and help keep kids safe.

STORE ATMOSPHERICS • Toys R Us inc. Stresses on Class, Comfort, Convenience where ever it is located. • Toys R Us inc. not only concentrates on the location of the stores but also emphasizes on the ambience and service excellence.

PEOPLE • Headquartered in Wayne, New Jersey, Toys"R"Us, Inc. employs nearly 70,000 associates worldwide. • The company is committed to serve its communities as a caring and reputable platform through programs dedicated to keeping kids safe and helping them in times of need.

FUTURE PLANS • The

company

is

planning

to

open

new

R

superstores which combine offering by Toys r us and babies R us under one roof. • As the traditional definition of toys keeps on changing, the need is to innovate continuously.