Presented By:-monu Agarwal

PRESENTED BY:MONU AGARWAL

KOTAK LIFE INSURANCE Kotak Life Insurance, we aim to help customers take important financial decisions at every stage in life by offering them a wide range of innovative life insurance products, to make them financially independent. Kotak Mahindra life insurance offer pragmatic, world class solutions. Kotak Mahindra Old Mutual Life Insurance Ltd. is a joint venture between Kotak Mahindra Bank Ltd. (KMBL), and Old Mutual plc.

WHAT IS DISTRIBUTION CHANNEL? Path or 'pipeline' through which goods and services flow in one direction (from vendor to the consumer), and the payments generated by them flow in the opposite direction (from consumer to the vendor). Each intermediary receives the item at one pricing point and moves it to the next higher pricing point until it reaches the final buyer. Also called channel of distribution or marketing channel.

DISTRIBUTUION CHANNEL STRUCTURE

INSURANCE STRUCTURE DISTRIBUTION CHANNEL OF KOTAK LIFE INSURANCE

ALTERNATE CHANNEL

1CORPORATE AGENT 2INSURANCE BROKER

TIEDAGENT/ INSURANCE AGENT

ANAND RATHI SECURITIES LTD. AS CORPORATE AGENT OF KOTAK LIFE INSURANCE

RESEARCH METHODOLOGY OBJECTIVES OF THE PRODUCT:1. To approach the people for becoming a financial advisor. 2. To study about the potential customer in the market. 3. To hire the new financial advisor for the company so that the business of the company should grow faster. 4. To study about the marketing strategy of company DURATION:- 45 DAYS

SAMPLE PLAN:1. Sample unit:- financial advisors of ANAND RATHI securities ltd. 2. Sample size: - 30 financial advisors

DATA COLLECTION INSTRUMENTS:1. Questionnaires 2. Personal Interviews.

1. Qualification of the respondents?

OTHER 20%

DIPLOMA 10%

GRADUATE 50%

POST GRADUATE 20%

ANALYSIS: From the survey it was found that amongst 30 respondents a)50% of the respondents were graduate b)20% of the respondents were post graduate c)10%of the respondents were diploma d)20%of the respondents were other discipline

2. Average annual income of respondents? 16 14 12 10 8 6 4 2 0

<1 LAKH

1-3 LAKH

3-5 LAKH

>5 LAKH

ANALYSIS: From the survey it was found that amongst 30 respondents a)50%of the respondents have an average annual income up to 1 lakh b)30%of the respondents have an average annual income from 1 lakh to 3 lakh c)10%of the respondents have an average annual income from 3 lakh to 5 lakh d)10%of the respondents have an average annual income above 5 lakh

3. Which of following company you are working for? KOTAK 20%

OTHERS 0%

BIRLA 10%

LIC 50% ICICI 20%

LIC

ICICI

BIRLA

KOTAK

OTHERS

ANALYSIS: From the survey it was found that amongst 30 respondents •The graph indicates that large portion i.e. 50% is working for LIC •KOTAK & ICICI with 20% working people. •Graph indicates 10% people working for BIRLA.

4. Do you have any sales related experience?

NO 40%

YES 60%

YES

NO

ANALYSIS: From the survey it was found that amongst 30 respondents •It is observed that near by 60% respondent have sales related experience. •While 40 % of the population don’t have any such experience.

5. Which product’s features help you most? 12

12 10 8 6

6

4

6 3

3

2 0 Risk coverage

Tax saving Good return

Security

All above

ANALYSIS: From the survey it was found that amongst 30 respondents a)20% of the respondents say risk coverage. b)10% of the respondents say tax savings. c)20% of the respondents say good returns. d)10% of the respondents say financial security. e)40% of the respondents say all of the above.

6. According to you what are the disadvantages in a product? 10 8 6 4 2 0

LIQUIDITY

LAPSATION

UNABLETO DECIDEPREMIUM

HIGHRISK

FIXEDTERM

ANALYSIS: From the survey it was found that amongst 30 respondents a)10% of the respondents say that disadvantages in insurance plan are liquidity. b)20% of the respondents say that disadvantages in insurance plan are lapsation. c)30% of the respondents say that disadvantages in insurance plan is unable decide premium. d)10% of the respondents say that disadvantages in insurance plan are high risk coverage at high premium. e)30% of the respondents say that disadvantages in insurance plan is fixed term

7.Which insurance product you prefer to sale? 12

11

10 8 6

7

7

5

4 2 0

C H I L D P L AE NN D O W N M E UN LT I P P L A PN E N S I O N P L A N PLAN

ANALYSIS: From the survey it was found that amongst 30 respondents •It is observed that employees preferred to sell firstly ULIP PLANS.

8. Which feature of your policy attracted you to sell it?

9 6

6 3

3

3

lo w p r e m iu mL a r g e r r is k m o n e y b a c kr e p u t a tio n o ef a s y a c c e s s a n y o th e r co ve r ag a g u a r n te e co m p an y to a g e n t

ANALYSIS: From the survey it was found that amongst 30 respondents •The main reason of attraction in selling policies is money back guarantee.

9 8 7 6 5 4 3 2 1 0

9. How would you rate Indian insurance company’s product? VERY GOOD GOOD

VERY GOOD GOOD

SATISFACTORY

SATISF ACT ORY

NON AGGRESSIVE

NON AGGRESSIVE

SERVICES

SERVICES UNSATISFACT ORY

UNSATISFACTORY

FRIENDLY FRIENDLY

NON USER RIGID PLANS

NON USER RIGID PLANS 0

1

2

3

4

5

6

7

ANALYSIS: From the survey it was found that amongst 30 respondents •The employees rates the Indian insurance plan on the basis of rigidity of plan.

10.What would you look for in an insurance company? 9

9

8

9

7 6 5

6

6

4 3 2 1 0 TRUSTED NAME

.

FRIENDLY SERVICES

GOOD PLANS

ACCESSIBILITY

ANALYSIS: From the survey it was found that amongst 30 respondents •It is observed that there are two things, which are looked in insurance company plan i.e. friendly services and good plans, than after they will consider name etc...

RECOMMENDATIONS TO COMPANY Open some more branches in semi urban and rural area. Improve customer services. Bring some unit linked life insurance plans in the market. Trained the financial advisors more efficiently.

In this Knowledge-based economy, training helps people to learn how to do the things differently or to the different things. Products are now increasingly knowledge-intensive; for this employer are responsible for providing opportunities for continued learning. To cope with the challenges and competitiveness in the world, every organization needs the services of trained persons for performing the activities in the systemic way. So, training program plays a key role in individual as well as organizational performance.