Ppt Nadeem.pdf

▶ Six Weeks Industrial Training

A Study of Digital Marketing Submitted to:

Submitted By:

Dr. Kamalpreet Kaur Nadeem Ahmed Professor in Mgt. Dept. Uni. Roll No: 1712276

Introduction to Project A Study of Digital Marketing ❖Digital Marketing

is a Collective Name for Marketing Activity carried out Online through Web. ❖Digital Marketing offers accurate targeting and excellent reporting.

TREND IN MARKET

OBJECTIVE ▶

To study the role of digital marketing.

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To study the different criteria of digital marketing services.

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To analyze the approach which help them to get more business?

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To study the growth of Digital marketing.

DIGITAL MARKETING STRATEGY ▶

Plan : Create a plan using our workbook while you complete the course

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Reach : Build awareness, demand and attracted targeted visitors to your site

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Act : Define customer journeys for your personas and maximize leads

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Convert : Persuade prospects to convert through online and offline channels

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Engage : Develop long-term customer value using email and social media marketing

NEED OF DIGITAL MARKETING ▶

1. Freedom To Work With More Flexibility

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2. Greater Fulfillment Bigger Impact

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3. Profit Momentum

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4. Diversity, Interaction and Reinvention

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5. Measuring Success

CHALLENGES IN DIGITAL MARKETING ▶

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1 – Time 2 – Budget

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3 – Resources

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4 – Innovation

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5 – Impact

DIGITAL MARKETING CHANNELS ▶ ▶ ▶ ▶ ▶ ▶

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SEO (Search Engine Optimization) SEM (Search Engine Marketing) SMM (Social Media Marketing) Facebook Marketing Twitter Marketing Google Keyword Planner ODA (Online Display Ads) ORM (Online Reputation Management) MMT (Mobile Marketing) EMT (Email Marketing)

BUSINESS DEVELOPMENT PROCESS ▶

It is basic process followed by every startup company in order to approach a clients initially. 1. Market Analysis and Market Research

2. Database Creation of clients

4. Fixing meeting

3. Cold Calling

5. Proposal Making for Clients

6. Project Closure

PROCESS ▶

PROCESS 1 – MARKET ANALYSIS AMD MARKET RESEARCH

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PROCESS 2 – DATABASE CREATION OF CLIENTS

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PROCESS 3 – COLD CALLING

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PROCESS 4 – FIXING MEETINGS

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PROCESS 5 – PROPOSAL MAKING

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PROCESS 6 – PROJECT CLOSURE

RESEARCH PROBLEMS

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Technical Aspects of problem

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Finding the online presence of the client.

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Understanding why it is so weak.

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Identifying what solutions would be better for particular client.

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How to improve their presence, etc.

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Managerial Aspect of the problem

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To define SWOT for the client.

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To define their requirements and the corresponding solutions.

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To define the gap analysis for the client.

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 Business Aspect of the problem ◦ To find better business opportunity for ROW. ◦ To resolve the client’s problem in terms of ROI. ◦ Competitive benefits and bets pricing offering.

DATA ANALYSIS

INTERPRETATION ▶

Samples are highly information seekers,

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95 % of the sample will do reach before purchase.

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Only 40% of the samples saying they get to know about a product through advertisements,

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30% get to know from friends and

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10% from family.

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32% of samples are collecting information about quality of product the 26% about price and

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21% about customer experience

CONCLUSION ▶

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It is a basic process for which intensive research is to be conducted to find out the target audience, clients, sponsors, vendors etc. This project has made me understand the various keypoints which are is considered to crack a deal, how to deal with different people.

THANKU