Synopsis.docx

SYNOPSIS TABLE OF CONTENT S.NO

CONTENTS

1.

TITLE OF THE STUDY

2.

INTRODUCTION

3.

OBJECTIVES

4.

RESEARCH METHODOLOGY

5.



SAMPLING DESIGN



STATISTICAL TECHNIQUES

QUESTIONNAIRE

TITLE A STUDY ON DIGITAL MARKETING INTRODUCTION Digital Marketing (also Online Marketing, Internet Marketing or Web Marketing) is a collective name for marketing activity carried out online, as opposed to traditional marketing through print media, live promotions, tv and radio advertisement.

Digital marketing can be defined as the process of promoting of brands using digital distribution channels comprising internet, mobile and other interactive channels. The basic advantage in this form of advertising lies in its low cost model. Digital Marketing can be classified into Pull and Push marketing. 

Pull Pull digital marketing technologies involve the user having to seek out and directly grab (or pull) the 5 content via web searches. Web site/blogs and streaming media (audio and video) are good examples of this. In each of these examples, users have a specific link (URL) to view the content.



Push Push digital marketing technologies involve both the marketer (creator of the message) as well as the recipients (the user). Email, SMS are examples of push digital marketing. In each of these examples, the marketer has to send (push) the messages to the users (subscribers) in order for the message to be received.

OBJECTIVE OF THE STUDY 

To study the role of digital marketing.



To study the different criteria of digital marketing services.



To analyze the approach which help them to get more business?



To know how to pitch a client while meeting basically how to talk, what to talk, how to make client engage in your conversation.



To study the growth of Digital marketing.

RESEARCH METHODOLOGY The descriptive research design is used for analyzing and studying the process of Business Development. It is very simple & more specific than explanatory study. The descriptive study is a fact finding investigation with adequate interpretation. The descriptive study aims at identifying the various characteristics of a problem under study. It reveals potential relationships between variables and also setting the stage for further

investigation later. The results of such research are not usually useful for decision making by them, but they can provide significant insight into a given situation. Although the results of qualitative research can give some indication as to the ‘why’, ’how’ and ‘when’ something occurs, it cannot tell us ‘how often’ or ’how many’. As the research conducted was observatory there was no questionnaire and hence no sample size or data interpretation was to be done. Data Sources: Primary Data: It is a firsthand data which is collected by you only. The different way of collecting primary data is personal interview, questionnaire, survey etc. As my project is descriptive study there is no primary data collected as such. Secondary Data:Secondary data is collected from already existing sources in various organization broachers & records. Secondary data for the study were collected from the magazines, websites & other previous studies.

SAMPLING DESIGN: The samples from the targeted population are collected through simple random sampling probability technique. The strength of the sample is 100 from the targeted population of Mohali city.the sample I have collected through simple random sampling technique which represent the whole population of the city.

STATISTICAL TECHNIQUES/TOOLS The various statistical tools and techniques which assist in analyzing and interpreting data are: 

SIMPLE AVERAGE METHOD



PICHART

QUESTIONNAIRE Respondent’s details Name

:

____________________________

Gender

:

Male

Female

Occupation

:

Student

Service

Self employed

Age

:

Contact details

:

Between

18 to 25

Between

25 to 35

Between

35 to 45

_________________________________(optional)

(Please tick √ in the box besides option/s matching your response) 1. I rely on just one medium to get knowledge about any brand.

Yes

Somewhat

No

2. Which source do you refer the most to get awareness of various brands?

Television commercials In-store promotion Outdoor media Online media 3. I do not require much information to take purchase decision. Strongly agree

Agree

No opinion

Disagree

Strongly disagree

4. I do not prefer to spend much of my time in purchase of any commodity. Strongly agree

Agree

No opinion

Disagree

Strongly disagree 5.

Are you knowledgeable about the use of Internet? Not knowledgeable about Somewhat knowledgeable about Knowledgeable about Very well knowledgeable about 6. What is your frequency of being online?

7.

Very Low

Low

High

Very high

Moderate

Please indicate your purpose for using internet by ranking each purpose between the

scale of 1 to 5 (where, 1 is the most important and 5 is least important)

a. Social networks b. Media sharing sites (Video, photo, music sharing & Gaming) c. Blogs d. Podcasts e. Collaborative websites f. Other content sharing websites g. Online shopping

8. Companies should use online activities in their marketing efforts. Strongly agree No opinion

Agree Disagree

Strongly disagree 9. How important following factors are to motivate you to like the brand on internet? Most Important Least Not important

important

important

 To receive discount  To stay informed about activities of company  To get updates on brands and its future extensions  For fun, entertainments  To get excess to the exclusive content  To interact (share ideas,

10.

I don’t prefer the print ads or Television commercials much to get the brand awareness.

Strongly agree

Agree

No opinion

Disagree

Strongly disagree

11.

What benefits does online marketing offer over the traditional

marketing? (Tick only one, which is more prominent according to you) Wide range of information

Low cost

Ease of shopping

Interactive medium

Time saving 12. I prefer Online advertising as it is SAFEST to use. Strongly agree

Agree

No opinion

Disagree

Strongly disagree

13.

What loopholes does online marketing carry over traditional marketing

tools? (Tick only one, which is more prominent according to you) More Susceptible

Privacy Issue

More scope for fraudulent activities

Often interrupting

Lack demonstration