Outline Laporan Kewirausahaan.docx

1.1. Industry, Customer and Competitor Analysis 1.1.1. Industry Definition a. Size b. Growth c. Major Players d. Trends 1.1.2. Segments a. Define b. Your Segment c. Size, growth, major players d. Trends 1.1.3. Customer 1.1.4. Competitor Analysis a. Competitive profile matrix 1.2. Company and Product Description 1.2.1. Company description 1.2.2. Product description 1.2.3. Competitive advantage a. Positioning map 1.2.4. Entry strategy 1.2.5. Growth strategy 1.3. Marketing Plan 1.3.1. Target Market Strategy 1.3.2. Product/service strategy 1.3.3. Pricing strategy 1.3.4. Distribution strategy 1.3.5. Advertising and promotion 1.3.6. Sales strategy 1.3.7. Sales and marketing forecasts 1.4. Operations Plan 1.4.1. Operation strategy 1.4.2. Scope of operations 1.4.3. Ongoing operations 1.5. Development Plan 1.5.1. Development strategy 1.5.2. Development timeline 1.6. Team 1.6.1. Management team plan 1.7. Critical Risks 1.7.1. Market interest ad growth potential 1.7.2. Competitor actions and retaliation 1.7.3. Time and cost to development 1.7.4. Operating expense 1.7.5. Availability and timing of financing

1.8. Offering 1.9. Financial Plan