Online News & Events Report - 2007

India Online 2007

Online News & Events

India Online 2007

Online News & Events Report

India Online 2007

© copyright JuxtConsult

Online News & Events

India Online 2007

Table of content India Online 2007 ......................................................... 1 India Online 2007 Reports ............................................... 3 Methodology ............................................................... 5 Executive Summary .....................................................10 Key Findings ..............................................................12 Detailed Findings: Reading the Graphs & Tables ..........................................24 Popularity of the Activity ..............................................26 Demographic Profile ....................................................29 Socio-Economic Profile .................................................36 Economic Profile.........................................................41 Net Usage Status.........................................................46 Net Usage Dynamics.....................................................52 Preferred Net Activities ................................................63 Most Used Websites .....................................................78 Most Used Offline Media Brands..................................... 104 Offline Brands Recalled .............................................. 108 Segment Wise Detailed Tables ...................................... 109 Appendix ................................................................ 166

Online News & Events

India Online 2007

India Online 2007 The India Online 2007 study is not just an annual update over the previous year's India Online 2006 study but rather a continuation of JuxtConsult’s efforts to keep improving the quality of the study every year. The improvements made in the study this year not only involve further strengthening of the research methodology but also enhancing the coverage of the information, especially in the emerging areas of internet usage in the country like blogging, social networking and language website usage. Accordingly the India Online 2007 set of reports will not only provide you the most recent estimates on the Internet user-ship, its growth and penetration in India but will also give you an 'insightful' understanding of the current net usage behavior and preferences of various kinds of online Indians. Like in the year 2006, JuxtConsult conducted two large-scale 'primary' surveys, one offline and one online to complete the study this year as well. However, the sample size for the 'land' survey (which is used to estimate the size of internet using population in urban India) was almost doubled this year to further improve the coverage among the various population strata in urban India. The land survey, conducted during April 2007, covered 10,000 households across 31 cities of various sizes across all the four regions of the country. The 'online' survey was conducted among 3 of the most popular and generic portals in Indian with the focus on capturing the in-depth net usage behaviors and preferences of online Indians. This survey was conducted by JuxtConsult between April-May 2007 and over 14,200 indepth and usable responses were collected and analyzed for final reporting. There is one key difference in the study this year compared to the last year. To make our findings more representative of the entire urban online population and not just the Internet users who are more likely to respond to online surveys, this year we have ‘linked’ the findings of our online survey with the findings of our land survey. This was done by deriving appropriate individual level ‘weights’ for Internet users from the land survey and then applying them to the data of the online survey. The key information included in the various reports cover the demographic and socio-economic profiles of the net users, their ownership of household assets, the source and place of their access to internet, net usage dynamics, preferred online activities, website preferences for over 20 key online activities, online buying behavior and spends, response to online marketing stimuli, offline media preferences, and much more.

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Online News & Events

In sum, what you get in India Online 2007 you are unlikely to get elsewhere: X X X X X

Highly credible latest estimate of internet using population in urban India Key insights on various aspects of internet usage in India An understanding of online Indians as 'consumers' and not just as faceless net users How to reach these online consumers on the net, as well as through the offline mediums Preferred 'user shares' of key online brands in 21 different online activity categories

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India Online 2007

India Online 2007 Reports Main Report X

Overall Status and Usage of Internet in India

User Segment Supplementary Reports X X X X X X X X X X X X X X X X X X

Women on the net Youth on the net (teenagers and young adults) Net users by their socio-economic (SEC) profile Students on the net Corporate employees on the net IT professionals on the net Heavy Online Spenders on the net Bloggers on the net Car owners on the net Two-wheeler owners on the net Mobile phone owners on the net Credit card owners on the net Net users by place of access (homes, place of work, cyber cafes) Net users by type of connection (broadband, dial-up) Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5 lakhs, Below 1 lakh) Net users by town market size (metros, urban uptowns, emerging towns, others) Net users as financial investors Vernacular language net users

Category Supplementary Reports: (comparative profiling of top 5 websites) X X X X X X X X X X X X X X X

Online shopping Emailing Job search Matrimony Info search - English Info Search - Local language Online travel Social networking/communities Friendship / dating Online news Financial info/news Online share trading Cinema content Sports content Online music

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Online News & Events

X X X X X

Online games Online real estate Mobile content download Astrology Online learning/education

Note - All supplement reports are subject to sufficiency of sample responses. Demographic segment wise details by gender, age, SEC classification, region and place of net access are included in each of the reports as appendix tables.

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India Online 2007

Methodology In order to derive highly robust and authentic estimates of the current user-ship of Internet in India, and draw out a truly representative internet usage behavior patterns, we at JuxtConsult keep improving and refining our research methodology for the India Online study every year. In 2007, we have again brought in two significant improvements: X

We have increased our land survey sample base to 10,000 (from 5,500 last year) and the coverage of the number of cities to 31 (from 21 last year). The distribution of these 31 cities continues to be well spread across the 4 regions of the country. But more importantly, in terms of coverage of towns by their population size, we dug deeper this year and covered all town classes that have population of 20,000 individuals and above.

X

Further, to better capture the internet usage across all types of socio-economic classes (SEC) in urban Indian, we allocated equal sample quota among the 5 broad socio-economic classes A, B, C, D and E across various zones within a town, and then across the town classes and regions. To correct for and put back the real representation of the socio-economic classes (and not equal representation) during the data processing stage, we incorporated the appropriate SEC 'weights' derived from the actual urban population statistics from authentic govt. Sources (National Sample Survey Organization and Census of India).

These two refinements in the sampling methodology ensured that this year we get an even better representation of various types of internet users in urban India. Like last year, this year again we conducted both a land survey and an online survey separately, with the focus of the land survey being on estimating the size of the internet using population in urban India, and that of the online survey on capturing the net usage behavior and preference patterns. The two surveys had some common questions on demographic profiles and net usage behavior to help us link up the two sets of data at the processing stage.

The Land Survey The objective of the land survey was two fold. First, to help us estimate the internet user-ship in urban India, as with a land survey we could cover both the user and non-user population of the internet in a representative way. The other objective was to derive relevant demographic 'multipliers' from this survey which could then be applied to the internet usage data collected in the online survey. The use of these 'individual' level multipliers helped us make the online survey findings 'representative' of the entire urban online population and not just of those who are more likely to fill up an online surveys (because of factors like convenience of access, regularity of usage, attractiveness of the incentive prize offered for filling the survey, etc.).

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The land survey undertaken this year was again a household level survey across 10,000 households in 31 cities spread across all regions of India. The survey was conducted and completed between mid-April to early-May 2007. Care was taken that all relevant classes of towns with population size of over 20,000 individuals were covered and surveyed across each of the 4 regions of the country. Within a city, 5 geographical locations were chosen, one each in the north, south, east, west and central parts of the city. From each location within a city an equal number of households from the five socio-economic classes A, B, C, D, and E were surveyed. The cities where the land surveys were conducted and the size of the sample data collected from each of these cities are as follows: Table 1: Detailed sample base distribution of the land survey Region

North

West

East

South

Total (31)

City/ Town

City Class

Sample Size

Delhi

10 lakh +

401

Kanpur (UP)

10 lakh +

297

Ludhiana (Pun)

10 lakh +

302

Patna (Bih)

10 lakh +

303

Allahabad (UP)

5 lakh – 10 lakh

298

Ajmer (UP)

1 lakh – 5 lakh

314

Bhadohi (UP)

50 K – 1 lakh

299

Muradnagar (UP)

50 K – 1 lakh

300

Sohna (Har)

20 K – 50 K

307

Mumbai (Mah)

10 lakh +

399

Ahmedabad (Guj)

10 lakh +

404

Pune (Mah)

10 lakh +

300

Rajkot (Guj)

5 lakh - 10 lakh

301

Dewas (MP)

1 lakh - 5 lakh

303

Hinganghat (Mah)

50 K - 1 lakh

307

Mhowgaon (MP)

20 K - 50 K

296

Katol (Mah)

20 K - 50 K

276

Kolkata (WB)

10 lakh +

398

Guwahati (Ass)

5 lakh – 10 lakh

299

Bhubneshwar (Ori)

5 lakh – 10 lakh

303

Raniganj (WB)

1 lakh – 5 lakh

300

Bhatapara (Chat)

50 K – 1 lakh

252

Champa (Chat)

20 K – 50 K

292

Chennai (TN)

10 lakh +

407

Bangalore (Kar)

10 lakh +

406

Hyderabad (AP)

10 lakh +

410

Mysore (Kar)

5 lakh – 10 lakh

329

Kozhikode (Ker)

1 lakh – 5 lakh

300

Nellore (AP)

1 lakh – 5 lakh

300

Cheruvannur (Ker)

50 K – 1 lakh

294

Edapaddi (TN)

20 K – 50 K

305

-

-

10,002

City Class

10 lakh +

5 lakh - 10 lakh

1 lakh – 5 lakh

50 K – 1 lakh

20 K - 50 K

Total (31)

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India Online 2007

To check for both the 'regular' as well as 'occasional' usage of the Internet, at each of the 1,000 households contacted it was queried: X

If any member of the household use the Internet 'at all' from anywhere (home or any location outside)? And

X

If any member of the household use the Internet ‘at least once a month’ from anywhere (home or any location outside)?

Some further questions related to the specifics of demographic profile of the head of the household, their knowledge of English, computer usage, and asset ownership of the household were also asked from the respondent. The usage of computer and Internet was separately checked for each member of the household from the respondent. The above information about the head of the household, especially their education and occupation profile (thereby identifying their socioeconomic or SEC classification) together with the town size class and region were used to link up to the similar authentic Government of India data to estimate the Internet user-ship as well as to generate the appropriate 'multipliers' that were to be applied to the data collected from the online survey.

The Online Survey The online survey was used to collect the in-depth information on internet usage patterns and other media usage patterns among the various types of net users. This was done through a 'large-scale' online survey conducted between end-April to mid-May 2007 among the users of three of the biggest and most generic portals in India, namely Yahoo, Rediff and Google. On one end, the email properties of Yahoo, Rediff and Google (Gmail) were used through online survey campaigns to target the widest possible base on internet users in a random manner and collect responses (as these three email portals together cover almost all email users with a personal email id in the country). At the same time, to cover for whatever may have got missed out in these survey campaigns on email portals, a parallel 'contextual search' based survey ad campaign was run using Google AdSense. All the survey campaigns were paid for and officially run by these portals among their users. The overall online survey campaign used a combination of banner ads, e-mailers and contextual search ads through these portals. The online survey was conducted using an e-questionnaire segmented into three sections. The questionnaire was pre-tested and timed to take approximately 15-20 minutes for a respondent to complete depending on the speed of comprehension and answering of the questions. The questionnaire was structured and designed to reduce the level of 'respondent fatigue' to an extent that was practically possible. In this year's study, the information area coverage (in the online questionnaire) was also enhanced and fine tuned somewhat to keep abreast with the changing and evolving Indian online space:

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X

The net usage behavior and preferences of new phenomena like blogging, social networking and language content checking were included.

X

In terms of capturing website preferences, 6 more online activity categories were included this year to take their coverage to 21. The new categories added were instant messaging, real estate, online info search engine in local languages, astrology, online share trading and online learning/education.

X

The question about 'blogging' was fine tuned to segregate usage behavior between only reading blogs, posting comments on blogs and having a blog site of one's own.

In the online questionnaire, a response format of 'clicking' a single or multiple options among the various given options was used for most questions. For each of these questions it was also possible for a respondent to answer 'none' or 'any other'. However, wherever the respondents were asked to give preferences for websites or brand names, only a text box was provided for them to type the name on their own (or type 'none' if not applicable). This was done to ensure that all such recall and actual usage preference responses were solicited 'unprompted'. Further, to enlist complete and sincere responses, an incentive of a significant cash prize was also announced for one selected respondent to be given at the end of the survey. Over 26,000 unduplicated and clean responses were collected from the online survey campaign in about 31/2 weeks time. Of these, all 26,000 responses were complete on user profiles and their net usage behavior information. Around 14,200 responses were complete in all aspects, including various online activities undertaken and website preferences. Thus, the responses from the three sections of the online survey have different valid sample bases and have been reported accordingly. All the usable responses after data cleaning were then collated, crosschecked and processed for tabulation and analysis. While doing the tabulation, any errors and spelling mistakes in typing of the brand names, etc. By the respondents were carefully checked and corrected. Finally, the appropriate weights (multipliers) as derived from the land survey were incorporated into the usable online survey responses to make them more 'representative' of the entire urban online population. Further, for questions that asked for preferred websites names, to remove the possible 'source' bias towards any specific generic portal among the three generic portals used, an 'equalization' correction factor was also incorporated. The net result was the compilation of the latest, highly authentic and representative database on the Internet habits and website preferences of online Indians. This database was then used for making 'insightful' analysis and conclusions as contained in the various reports of the India Online 2007 study.

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India Online 2007

Last but not least, in this year's reports we have brought in the presentation of the 'changes' in the usage behavior and preferences visà-vis the last year. Wherever relevant, these changes have been presented graphically along with all the current year's data charts, graphs and tables. Note - Because of a deeper and more robust coverage of internet usage among the smaller towns (down to 20,000 population town classes), and among all the socio-economic classes in this year's land survey, there is likely to be an element of 'correction' seen in this year's data (as compared to the previous year's). These corrections are likely to be more visible in some of the demographic, socio-economic and economic profile of online Indians. The correction factor may also apply, though assumedly not to the same degree, to the current year's data on net usage behavior and website preferences.

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Online News & Events

Executive Summary Checking news online is a ‘mainstream’ online activity. Almost 2 out of 3 regular urban online Indians (61%) check news online. The activity is the 4th most popular online activity of all and around 15.4 million online urban Indians are checking news online. Compared to last year, the category has shown an increase of +8% points in its user base – an addition of 3.8 million online news users, with a year-on-year growth of 33%. While only 1 in 3 general online news readers (37%) read business/financial news, almost 3 out of 4 business/financial online news readers (77%) also read other types of news. Online news readers are only marginally ‘better-off’ socioeconomically. Online news readers come only marginally more from SEC ‘A’ and ‘B’ households, reside only marginally more in the metros, and are somewhat more comfortable in reading in English. They also show marginally higher affluence levels than the average net users. However, at best they show only 2%-3% higher ownership of most household and financial assets than overall net users. Online news readers also show fairly ‘average’ representation in terms of their gender, age and employment profile. Online news readers are more ‘experienced’ and relatively ‘heavier’ internet users. The internet usage experience of online news readers is distinctly higher – while 71% of them have been online for at least 2 years, this figure is only 63% among all internet users. Their internet usage is also relatively ‘heavier’, more so from home and more so in terms of ‘duration’ of net usage than in terms of ‘frequency’ of net usage. Online news readers are heavier net users per se` be it from office or home, during weekends or during weekdays. Online news readers are ‘savvier’ net users and ‘info seekers’. Online news readers use the internet for many more activities (across personal, professional and e-commerce related activities) and undertake almost all of them more than the overall net users. The online activities they undertake significantly more than the overall net users largely fall in the domain of ‘info seeking’ (financial info, sports, real estate and astrology), ‘social interactivity’ activities (social networking, instant messaging, dating/friendship and matrimonial search) and online entertainment activities (online games, mobile content and music). Online news readers also buy online noticeably more (50% compared to 43% among all internet users). Online news market is highly ‘fragmented’ one with no clear category leader. Despite only 14% of all online news readers preferring to visit Yahoo the most, it emerges as the category leader. NDTV and Rediff follow at no. 2 and 3 with user shares of 12% and 10%

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India Online 2007

respectively. Google is not far behind at 4th spot with 9% user share and Indiatimes follows at the 5th position with 7% user share. With such narrow gaps in user preference shares among the top 5 websites, online news market appears a highly ‘fragmented’ one currently. Also 4 out of the top 5 preferred websites for the activity are ‘generic’ portals. The top most ‘specialized’ news website has only 12% user share and almost 10 such ‘specialized’ news websites have user shares of 2% to 5% each – a clear indication of a ‘cluttered’ market with no clear brand distinctions and leaderships. Compared to last year, Indiatimes has lost the maximum user share of 8% points to come down to no. 5 position this year from no.1 position last year. While MSN is the other noticeable loser (-3%), Yahoo (+4%) and Google (+3%) are the noticeable gainers. NDTV online news readers show the most ‘premium’ socio-economic profiles and are the most ‘experienced’ net users. NDTV preferring online news readers, followed by Rediff ones show the best socioeconomic profiles. NDTV ones, followed by Indiatimes ones show the best affluence levels. In terms of internet usage behavior, again NDTV and Indiatimes preferring online news readers are the most ‘experienced’ net users. Among the various online activities, NDTV and Indiatimes news readers tend to undertake most profession-related online activities and ecommerce related activities relatively more. On the other hand, Google preferring online news readers undertake most of the social and personal interactivity activities relatively more, while Google and Yahoo ones undertake most of the online entertainment activities relatively more. NDTV, Indiatimes and Rediff preferring online news readers are the marginally ‘heavier’ users of TV. Yahoo and Google ones are marginally ‘heavier’ users of radio, while users of all the 5 websites show fairly similar patterns of usage of newspaper readership.

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Online News & Events

Key Findings Checking news online is a ‘mainstream’ online activity Almost 2 out of 3 regular urban online Indians (61%) check news online. At this level of usage, the activity is the 4th most popular online activity undertaken by regular urban online Indians and one of the ‘mainstream’ activities in Indian online space. In terms of numbers, around 15.4 million online urban Indians are today checking news online. Table 2: Popularity of various internet activities Rank

Online Activity

% All Internet Users

In Millions

1

Emailing

95%

24.0

2

Job search

73%

18.4

3

Instant messaging

62%

15.6

4

Check news

61%

15.4

5

Music

60%

15.1

6

Chatting

59%

14.9

7

Check sports

57%

14.4

8

E-greetings

57%

14.4

9

Online games

54%

13.7

10

Dating/Friendship

51%

12.9

Compared to the year 2006, when 53% of all regular online urban Indians were checking news online, the category has shown an increase of +8% points in its user base. In number terms it has meant an addition of 3.8 million online news users in last one year (over 11.6 million online urban Indians in 2006), a year-on-year growth of 33%. Further, in addition to the 61% regular net users who check news online there are 7% more regular net users who read no other but only business/finance news online. If one were to include these 7% also in the universe of online news readers, then the total proportion of all types of online news readers is actually a marginally higher 68% and not just 61%. In effect, the overlap between usage of general news and business/financial news online indicates that while only 1 in 3 general online news readers (37%) read business/financial news (23% out of 61%), almost 3 out of 4 business/financial online news readers (77%) also read other types of news (23% out of 30%).

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India Online 2007

Chart 1: Overlap between overall online news readers and business/finance online news readers

General News - 61%

Online News Only 38%

Business & Finance News - 30%

23%

Business/Finance News Only 7%

Total Online News - 68%

Online news readers are only marginally ‘better-off’ socioeconomically Online news users come only marginally more from SEC ‘A’ and ‘B’ households at 59% (against 56% of all net users). They also reside marginally more in the metros (40% against 37% of all net users), have marginally more professional ‘degrees’ and are somewhat more comfortable in reading in English (45% against 41% of all net users). However, online news readers show fairly ‘average’ representation in terms of their gender or age profile, or even their employment profile. At 64% they are only marginally more employed than overall net users (62%) and almost an equal proportion of them are ‘chief wage earner’ of their households as the overall net users. In line with their marginally better socio-economic profile, online news readers do show marginally higher affluence levels than the average net users. At 26%, only 3% more online news readers have family incomes of more than Rs.30,000 per month. Other than debit and credit cards ownerships, online news readers at best show only 2%-3% higher ownership of other household and financial assets. Lastly, online news readers come marginally more from South India in their regional profile (43% as against 40% for all net users).

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Table 3: Key demographic and socio-economic profile of online news users Attribute

8,509

All Internet Users 25,060

83%

82%

Users above 25 years age groups

59%

58%

From metro city markets

40%

37%

Users from southern region

43%

40%

User prefer to read in English

45%

41%

User from SEC ‘A’ and ‘B’

59%

56%

Employed user

64%

62%

Users are ‘graduates’ in professional streams

28%

25%

User is chief wage earner of the HH

48%

47%

Rs.30,000+ family income

26%

23%

Car ownership in the HH

31%

28%

Credit card ownership in the HH

39%

35%

Computer/laptop owned in the HH

71%

67%

Sample Base Male users

Online News Users

Table 4: Ownership of key household and financial assets among online news users Asset

8,509

All Internet Users 25,060

Home

59%

58%

Color TV

93%

92%

Mobile Phone

90%

90%

Fridge

78%

75%

Washing Machine

59%

57%

Microwave

26%

24%

Air Conditioner

26%

25%

Bank Account

84%

82%

Life Insurance

63%

61%

Medical Insurance/CGHS

36%

33%

Debit Card

58%

52%

Fixed Deposits

37%

34%

Mutual Funds

24%

22%

Shares of Companies

22%

20%

Sample Base

Online News Users

Online news readers are the more ‘experienced’ and relatively ‘heavier’ internet users The internet usage experience of online news readers is distinctly higher – while 71% of them have been online for at least 2 years, this figure is only 63% among all internet users. In fact, 1 in 3 online news readers (31%) have been using the net for over 6 years compared to only 1 in 4 (25%) among the rest of the net users.

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India Online 2007

Their internet usage is also relatively ‘heavier’, more so from home and more so in terms of ‘duration’ of net usage than in terms of ‘frequency’ of net usage. For instance, 87% of online news readers go online at least once daily from home and 27% are heavy internet users from home (compared to 84% and 22% respectively among all internet users). In fact, online news readers are heavier net users per se` be it from office or home, during weekends or during weekdays. Table 5: Key net usage behavior of online news users Attribute

8,509

All Internet Users 25,060

2 years+ of net usage experience

71%

63%

Users accessing the net from home

63%

59%

Users accessing the net from office

80%

78%

Users accessing the net from cyber cafe

48%

47%

Broadband connection at home

70%

68%

Users accessing net daily from home

87%

84%

Users accessing net daily from office

88%

86%

Heavy users (2 hrs+/day) from home

27%

22%

Heavy users (2 hrs+/day) from office

32%

29%

Sample Base

Online News Users

Other salient points regarding internet access dynamics of online news readers are: X

Home access is relatively higher among them at 63% (against 59% among all internet users).

X

Broadband remains the most widely used connection for this segment like all internet users.

X

Proportion of online news readers who are online at least 5 times a day from both home and office is noticeably higher at 28% and 44% respectively (against 24% from home and 38% from office among all internet users).

X

Internet related problems are more visible among online news readers with a relatively higher incidence of complaints for spam/junk mail, virus/spyware and unsolicited ads and pop-ups.

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Online News & Events

Chart 2: Problems faced while surfing the internet Current Year 100%

Slow website opening

Spam / junk mails

Virus / spyware Difficult to connect

Unsolicited ads/pop-ups Lack of response to queries

80% 62%

62% 60%

54%

53% 48%

49% 49% 45% 33%

40%

35%

29%

27%

20% 0% Online News Users

All Internet Users

Online news readers are ‘savvier’ net users and ‘info seekers’ The ‘depth’ of internet usage among online news readers is significantly richer. They use the internet for many more activities (across personal, professional and e-commerce related activities) and undertake almost all of them more than the overall net users. They also download more material and have marginally more average per capita email ids (3.2 as against 3.0 among all net users). The online activities that online news readers undertake significantly more than the overall net users largely fall in the domain of ‘info seeking’ (financial info, sports, real estate and astrology), ‘social interactivity’ activities (social networking, instant messaging, dating/friendship and matrimonial search) and online entertainment activities (online games, mobile content and music). Table 6: Popular online activities undertaken relatively more by online news users Online Activities

% Online News Users Undertake 8,509

% All Internet Users Undertake 14,253

% Online News Users Undertake More

Check financial info

66%

45%

21%

Check sports

77%

57%

19%

Check real estate info

55%

37%

18%

Social networking/communities

62%

44%

18%

Astrology

63%

46%

18%

Educational / Learning material

65%

48%

17%

Online games

72%

54%

17%

Instant messaging

79%

62%

17%

Matrimonial search

64%

48%

16%

Mobile contents (ring tones, games)

66%

50%

16%

Music

76%

60%

16%

Dating/Friendship

67%

51%

15%

Job search

83%

73%

10%

Check business/financial news

37%

30%

7%

Buy online

50%

43%

6%

Sample Base

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India Online 2007

Not surprisingly, the inclination to participate in blogs and joining online communities is also noticeably higher among online news readers. While 30% of all internet users participate in blogs and 41% are members of online communities, a higher 35% of online news readers participate in blogs and 45% are members of online communities. At 15%, usage of local language websites is only marginally popular among online news readers compared to the 12% usage among all internet users.

Online news readers make noticeably better online consumers Though online news readers are only marginally more receptive to various types of online marketing stimuli (online contests, banner ads, sponsored search ads or e-mailers) than overall net users, they buy online noticeable more. 53% of them have ever bought online compared to 43% among all internet users. The fact that online news readers do not show any noticeably higher affluence levels than the overall net users and yet buy online noticeably more makes them a relatively ‘better’ online consumer segment to target. Table 7: Response to online marketing stimuli and online buying behavior Online News Users 6,862

All Internet Users 10,888

Participated in an online contest

47%

43%

Clicked a banner ad

50%

47%

Clicked a sponsored search ad

41%

37%

Clicked a product/service e-mailer

17%

14%

Online buyers

50%

43%

Bid/Bought in an online auction

25%

23%

Sample Base

The online news market is highly ‘fragmented’ with no clear category leader Yahoo emerges as the most used website for online news checking on preferred usage basis. 14% of all online news readers prefer to visit Yahoo the most for this activity. Yahoo has gained +4% points user preference compared to last year to emerge at the no. 1 slot this year. It ranked only the 4th most popular online news checking website last year. NDTV and Rediff have user shares of 12% and 10% respectively to follow Yahoo as close 2nd and 3rd. Google is not far behind at 4th spot with 9% user share. With 7% user share Indiatimes follows at the 5th position. With such narrow gaps in user preference shares among the top 5 websites, and the fact that the top most website has only 14% user share, clearly indicates that online news market is a highly ‘fragmented’ one currently.

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Online News & Events

Further, 4 out of the top 5 preferred websites for the activity are ‘generic’ portals, and at least 35% user preference for the category still remains with such generic portals. Though the fact that almost 2 out of 3 online news readers prefer to visit a ‘specialized’ news website does indicate that the category is evolving towards becoming a branded one, but the fact that the top most specialized news website has only 12% user share and almost 10 such specialized websites preference have 2% to 5% user share each, also clearly indicate that it’s a ‘cluttered’ market with no clear brand leaderships. Compared to last year, Indiatimes has lost the maximum user preference share of -8% points to fall from no.1 position last year to come down to no. 5 position this year. While MSN is the other noticeable loser (-3% points), Google is the other noticeable gainer (+3% points). Table 8: Preferred websites for checking news online Rank

Website

Sample Base

% Online News Users

% Change

1

Yahoo

8,509 14%

2

NDTV

12%

-1%

3

Rediff

10%

-2%

4

Google

9%

3%

5

Indiatimes

7%

-8%

6

Aajtak

5%

1%

7

BBC

5%

2%

8

Timesofindia

3%

-2%

9

CNN

3%

2%

10

MSN

3%

-3%

11

Ibnlive

3%

2%

12

Manoramaonline

3%

1%

13

Thehindu

2%

2%

14

Sify

2%

0%

15

Eenadu

2%

1%

16

Zeenews

2%

1%

17

Jagran

1%

0%

18

CNBC

1%

0%

19

Dinamalar

1%

0%

20

TV9

1%

1%

21

Hindustantimes

0.7%

0%

22

Starnews

0.7%

0%

23

DD News

0.6%

0%

24

Times

0.6%

0%

25

Moneycontrol

0.5%

1%

26

Economictimes

0.4%

0%

27

Hinduonnet

0.3%

-2%

28

Esakal

0.3%

0%

29

Midday

0.2%

0%

30

Webduniya

0.1%

0%

9%

-3%

Others

4%

18

India Online 2007

NDTV online news readers show the most ‘premium’ socioeconomic profiles While NDTV preferring online news readers, followed by Rediff ones show the best socio-economic profiles, the NDTV ones, followed by Indiatimes ones show the best affluence levels. X

NDTV preferring online news readers show the best relative SEC profiles with 69% of them coming from SEC ‘A’ and ‘B’ classes.

X

NDTV and Rediff ones are relatively the most mature in age, most employed and a higher proportion of them are ‘chief wage earners’ of their households. NDTV ones also have noticeably more ‘professional’ educational qualifications and are relatively more comfortable reading in English.

X

NDTV ones, followed closely by Indiatimes ones, show relatively the best family income profiles and show the highest ownerships of most household and financial assets.

X

Indiatimes has the most male skew with 86% of its online news readers being males. Yahoo has the best representation of female online news readers at 22%.

X

Yahoo ones also show the highest skew towards South Indian region with almost half of its online news readers (49%) coming from this region. Indiatimes gets only 26% of its online news readers from the South. It shows a relatively ‘west’ region skew with 35% of its online news readers coming from this region.

X

NDTV preferring online news readers come relatively the most from metro cities at 52%.

Table 9: Comparative evaluation of the top 5 online news websites on selected demographic attributes

19

Online News & Events

Attribute Sample Base

Yahoo 1,182

NDTV 1,011

Rediff 812

Google 721

Indiatimes 604

Male users

78%

83%

80%

81%

86%

Users above 25 years age groups

47%

70%

70%

41%

61%

From metro city markets

36%

52%

40%

36%

44%

From southern region

49%

46%

37%

43%

26%

User prefer to read in English

39%

56%

49%

44%

53%

User from SEC ‘A’ and ‘B’

53%

69%

66%

51%

65%

Employed user

50%

74%

74%

53%

64%

User is chief wage earner of the HH

39%

56%

54%

38%

50%

Users from ‘professional’ stream educational qualification

20%

34%

32%

29%

31%

Rs.30,000+ family income

22%

34%

30%

23%

31%

Car ownership in the HH

29%

38%

33%

28%

37%

Credit card ownership in the HH

33%

49%

44%

32%

43%

Computer/laptop owned in the HH

72%

72%

69%

66%

73%

NDTV and Indiatimes online new readers are the most ‘experienced’ net users but not necessarily the most ‘savvy’ ones In terms of their internet usage behavior, again NDTV and Indiatimes preferring online news readers come out as the most ‘experienced’ net users, with 79% of their respective online news readers being online for more than 2 years. Yahoo ones are the least experienced with only 61% of them being online for more than 2 years. X

However, Yahoo ones display a higher home based net access (67%), access the net most frequently from home together with Indiatimes ones (88% accessing daily) and are the relatively ‘heavier’ net users from home (31% using it for more than 2 hours a day from home).

X

NDTV and Indiatimes ones buy online relatively the most, and significantly more than the other online news readers, at 61% and 60% respectively. Google preferring online news readers buy online relatively the least at 39%.

X

The online news readers of all the 5 websites participate in blogs and online communities almost equally (except Rediff ones who fall behind somewhat on online community memberships).

X

Indiatimes ones have relatively the highest number of average per capita email ids at 3.6. Rediff and Yahoo ones have the least at an average of 3.0 each.

20

India Online 2007

Table 10: Comparative evaluation of the top 5 online news websites on selected net usage behavior attributes

Attribute Sample Base

Yahoo

NDTV

Rediff

Google

Indiatimes

1,182

1,011

812

721

604

2 years+ of net usage experience

61%

79%

73%

66%

79%

Users accessing the net from home

67%

64%

60%

59%

63%

Users accessing the net from office

73%

83%

83%

81%

81%

Users accessing the net from cyber cafe

51%

44%

46%

50%

51%

Broadband connection at home

70%

75%

71%

66%

74%

Users accessing net daily from home

88%

86%

86%

85%

88%

Heavy users (2 hrs+/day) from home

31%

21%

24%

31%

27%

Average no. of email ids owned

3.0

3.2

3.0

3.2

3.6

Users buying online

41%

61%

52%

39%

60%

Participate in blogging

35%

35%

33%

36%

35%

Members of an online community

47%

45%

38%

49%

48%

X

Other than Google preferring online news readers who respond somewhat less to online contests and sponsored search ads, and together with Yahoo ones respond relatively less to e-mailers, online news readers of the other websites respond almost equally to various online marketing stimuli.

Table 11: Response to online marketing stimuli Response to online marketing stimulus

Yahoo

NDTV

Rediff

Google

Indiatimes

1,182

1,011

812

721

604

Clicked a banner ad

50%

48%

50%

53%

50%

Participated in an online contest

49%

47%

49%

38%

51%

Clicked a sponsored search ad

43%

41%

42%

36%

44%

Clicked a product/service e-mailer

13%

17%

19%

16%

21%

Sample Base

X

Among the various online activities, NDTV, Rediff and Indiatimes news readers tend to undertake most profession-related online activities relatively more (business/professional networking, search professional related info or travel info for professional purposes, etc.).

X

On the other hand, Google preferring online news readers undertake most of the social and personal interactivity activities relatively the most (instant messaging/chatting, dating/friendship, matrimonial search, social networking, astrology), search financial and real estate info online more as well as job search online relatively more.

X

Google and Yahoo preferring online news readers undertake most of the online entertainment activities relatively more (online games,

21

Online News & Events

music, movies/cinema content, screensavers/wallpapers, mobile content, etc.). X

NDTV and Indiatimes ones undertake most of the e-commerce related activities relatively the most (net banking, booking air and train tickets, buying other products online, online bill payments and online stock trading).

The comparative highlights of offline media consumption and preferences of the preferred users of the top 5 news websites are: X

NDTV, Indiatimes and Rediff preferring online news readers are the marginally ‘heavier’ users of TV. On the other hand, Yahoo and Google ones are marginally ‘heavier’ users of radio, while users of all the 5 websites show fairly similar patterns of usage of newspaper.

X

While Star Plus is clearly the most popular TV channel among the online news readers of Rediff, Indiatimes and Yahoo, Discovery is marginally more popular TV channel among the Google ones. NDTV is clearly the most popular TV channel among the NDTV preferring online news readers, followed thereafter by Star Plus.

X

Expectedly while Times of India is the most popular newspaper among the online news readers of all the 5 websites, it is significantly more preferred by Indiatimes ones at 55% and NDTV ones at 44%. The Hindu is also fairly popular among the Google, Yahoo and NDTV preferring online news readers.

X

India Today is the most popular magazine among the online news readers of all the 5 websites, more so with the Indiatimes ones at 31%.

X

Radio Mirchi the most popular radio channel among the online news readers of all the 5 websites, most with NDTV ones at 43%, followed by Indiatimes ones at 40%.

X

While Sony stands out as the most top of mind recalled brand amongst the NDTV and Indiatimes preferring online news readers, Nokia stands out somewhat more among those preferring Google, Yahoo and Rediff.

22

India Online 2007

Detailed FindingsOnline News & Events

23

Online News & Events

Reading the Graphs & Tables Chart: Age group distribution Age 13-18 years Age 25-35 years Age 46-55 years 36% 31%

Current Year 40%

20%

Age 19-24 years Age 36-45 years Above Age 55 years

13%

11%

6% 2%

Current year base

0% All Users

Base: 25,060

Same series color as the current year graph, showing an increase of 5% in the proportion of 13 to 18 years age group

Change from previous year

Change from PY 10% 5%

5%

1%

2%

1%

0% -5% -10%

-5%

-4%

Base: 25,060(CY), 20,268(PY)

Current year base

Previous year base

24

India Online 2007

Table: Preferred websites - emailing Website

Change from previous year figures

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Yahoo

49%

55%

49%

58%

12%

83%

% Change

10%

18%

11%

8%

-3.0%

31%

Gmail

21%

21%

22%

21%

11%

7%

6%

8%

10%

10%

-4.6%

-0.1%

% Change Rediff % Change Hotmail

Fields marked with * means that the field is added this year hence not comparable to last year

Abbreviation for All Online News Users

20%

17%

19%

15%

7%

5%

1%

-3.5%

-4.2%

-3.8%

-2.9%

-19.8%

6%

4%

6%

5%

6%

2%

% Change

-5.5%

-10.8%

-5.6%

1%

-1.1%

-6.4%

Indiatimes

0.8%

0.7%

1%

0.8%

5%

0.5%

% Change

-9.4%

-8.9%

-10.0%

-12.2%

-1.3%

-4.2%

1%

0.8%

1%

1%

3%

0.4%

-3.5%

-1.8%

-1.0%

-1.1%

-2.1%

-2.3%

1%

0.8%

0.5%

0.0%

3%

2%

Sify % Change Sancharnet/BSNL* % Change VSNL % Change AOL*

0.4%

0.4%

0.3%

0.0%

2%

2%

-0.5%

-0.9%

-0.6%

-1.5%

-0.5%

1%

0.1%

0.0%

0.1%

0.1%

1%

0.0%

0.2%

0.2%

0.0%

0.0%

0.9%

0.0%

% Change Lycos* % Change

Base: 9,404(CY), 6,100(PY)

Current year base

Previous year base

A blank in this row means that this attribute was not included in last year’s survey & therefore no “change over previous year” can be presented

25

Online News & Events

Popularity of the Activity Table 12: Popularity of various internet activities Activity

All Users (Proportion)

All Users (In Millions)

Emailing

95%

24.0

Job Search

73%

18.4

Instant messaging

62%

15.6

Check news

61%

15.4

Music

60%

15.1

Chatting

59%

14.9

Info search - all search engines

58%

14.5

Check Sports

57%

14.4

E-greetings

57%

14.4

Infosearch - English search engines

56%

14.0

Online games

54%

13.7

Dating/Friendship

51%

12.9

Mobile contents (ring tones / games, etc.)

50%

12.5

Search work related info

49%

12.3

Matrimonial search

48%

12.0

Educational / Learning material

48%

12.0

Screensavers/wallpapers

46%

11.5

Astrology

46%

11.5

Check financial info

45%

11.4

Search for product information

45%

11.2

Social networking / Communities

44%

11.0

Buy Online

43%

10.9

Share pictures

40%

10.0

Check real estate info

37%

9.2

Check hobby related info

32%

7.9

Check business/Financial news

30%

7.6

Net banking

30%

7.6

Check health & lifestyle info

30%

7.6

Movies

29%

7.4

Check cinema content

28%

7.0

Info search - local language search engines

28%

6.9

Check / read blogs

27%

6.7

Business/professional networking

26%

6.6

Check personal travel related info

26%

6.5

Buy other than travel products

24%

6.1

Look for Seminar/workshops

24%

6.0

Online bill payment

22%

5.6

Check business travel related info

19%

4.7

Adult content

18%

4.6

26

India Online 2007

Activity

All Users (Proportion)

All Users (In Millions)

Online stock trading

13%

3.3

Net telephony

13%

3.2

Comment on blog post

12%

3.0

Local language website usage

12%

2.9

7%

1.7

Have a blog site of own

Base: 25,060

27

Online News & Events

Table 13: Preferred websites for online news Website

ANU

Yahoo

14%

NDTV

12%

Rediff

10%

Google

9%

Indiatimes

7%

Aajtak

5%

BBC

5%

Timesofindia

3%

CNN

3%

MSN

3%

Ibnlive

3%

Manoramaonline

3%

gThehindu

2%

Sify

2%

Eenadu

2%

Zeenews

2%

Jagran

1%

CNBC

1%

Dinamalar

1%

TV9

1%

Hindustantimes

1%

Starnews

1%

DD News

1%

Times

1%

Moneycontrol

1%

Economictimes

0%

Hinduonnet

0%

Esakal

0%

Midday

0%

Webduniya

0%

Others

9%

Base: 8,509

28

India Online 2007

Demographic Profile Chart 3: Gender breakup M ale

Current Year 100%

83%

78%

Female 86%

81%

80%

83%

80% 60% 40%

22%

20%

19%

Rediff

Google

17%

17%

14%

20% 0% Yahoo

NDTV

Indiatimes

ANU

Base: 8,509

Chart 1: Gender breakup Change from PY 15% 10%

10%

8%

5%

8%

5%

4%

5% 0% -5% -10%

-8%

-5%

-15%

-4% -10%

-8%

-5%

Base: 8,509(CY), 10,985(PY)

29

Online News & Events

Chart 4: Age group distribution 13-18 yrs

Current Year 50% 40%

19-24 yrs 44%

43%

41%

37%

37% 31%

36% 32%

31%

28% 30% 20%

25-35 yrs

25%

22% 16%

15% 8%

10%

7%

6%

9%

0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 8,509

Chart 2: Age group distribution Change from PY 10%

9%

8% 3%

5% 0% -5% -10% -15%

4%

0.2% 0.2% -1%

-0.8% -4% -6%

-2%

-3% -4%

4%

-3% -4%

-6% -10%

Base: 8,509(CY), 10,985(PY)

30

India Online 2007

Chart 5: City class - by population size Up to 1 Lakh

Current Year

1-5 Lakhs

5-10 Lakhs

Above 10 Lakhs

70% 58%

60%

40%

43% 33%

14% 11%

10%

47%

43% 32%

30% 20%

53%

49%

50%

20% 15% 8%

25% 16% 11%

13%13%

28% 21% 15% 11%

15% 11%

0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 8,509

31

Online News & Events

Chart 6: City class - by market size M etro

Current Year 60%

40%

Urban uptowns

Emerging Towns

52% 36%

44%

40%

34%

33%

36%

40%

35%

16% 15%

31%

32%

26% 20%

Others

15% 14%

11% 11%

14% 13%

18% 11%

14% 11%

NDTV

Rediff

Google

Indiatimes

0% Yahoo

ANU

Base: 8,509

Chart 3: City class - by market size Change from PY 25% 20% 15% 10% 5% 0% -5% -10% -15%

25% 17%

17% 3%

-4%

16%

2%

-1%

-12%

19%

13%

-8% -9%

-2% -6% -9%

-5% -13% -15%

-6% -8%

-2%

-2%

-12%

Base: 8,509(CY), 10,985(PY)

32

India Online 2007

Table 14: Top 10 cities Cities

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

9%

15%

12%

11%

17%

12%

-3.1%

0.0%

-2.6%

-4.8%

-3.3%

-3.9%

8%

10%

15%

11%

15%

10%

% Change

-3.2%

-3.5%

-3.4%

-4.0%

-3.9%

-4.5%

Bangalore

6%

12%

7%

7%

9%

7%

% Change

-2.1%

-2.2%

-2.1%

-2.6%

-2.7%

-3.2%

Delhi % Change Mumbai

Hyderabad

7%

5%

5%

6%

4%

6%

% Change

-0.1%

-1.5%

-3.2%

-1.9%

0.7%

-0.7%

Chennai % Change Kolkata % Change Pune % Change Ahmadabad % Change Lucknow % Change Coimbatore % Change

5%

8%

4%

4%

0.6%

5%

-1.8%

-1.4%

-0.9%

-2.2%

-1.1%

-0.6%

3%

5%

3%

3%

4%

3%

-2.9%

-2.2%

-2.5%

-5.3%

-0.6%

-2.2%

2%

3%

4%

2%

4%

3%

-2.2%

0.0%

-0.5%

-2.5%

-1.7%

-1.0%

2%

2%

1%

0.7%

2%

1%

0.0%

-0.9%

-0.6%

-0.8%

-1.0%

-0.7%

1%

1%

1%

0.8%

1%

1%

-0.3%

0.3%

-0.1%

-0.4%

-0.9%

-0.4%

2%

0.9%

1%

1%

0.3%

1%

0.1%

-0.3%

-0.3%

-0.7%

0.2%

-0.2%

Base: 8,509(CY), 10,985(PY)

33

Online News & Events

Chart 7: Region-wise break-ups Current Year 49% 50%

North

East

46%

43%

43% 35%

31%

30%

10%

West

37%

40%

20%

South

19%

22% 21%

10%

22% 21%

12%

26% 26% 22%

21%

13%

12%

25%

22% 12%

11%

0% Yahoo

NDTV

Rediff

Google

Indiatimes

5% 5% 1%

5% 6%

ANU

Base: 8,509

Chart 4: Region-wise break-ups Change from PY 8% 10% 5% 3%

5% 5%

5% 5%

0.0%

0%

2%

8%

6%

1%

-2% -10% -10% -20%

-16%

-8% -11%

-12%

-14%

Base: 8,509(CY), 10,985(PY)

34

India Online 2007

Table 15: Preferred language of reading Language

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

39%

56%

49%

44%

53%

45%

-23.7%

-16.8%

-9.8%

-21.0%

-11.5%

-16.6%

16%

12%

14%

15%

22%

16%

% Change

3%

0.8%

-1.8%

-0.8%

3%

-1.5%

Telugu

6%

5%

6%

7%

1%

7%

-0.5%

4%

3%

3%

0.7%

4%

Tamil

9%

8%

4%

5%

1%

7%

% Change

5%

6%

2%

2%

0.0%

4%

Malayalam

6%

1%

2%

6%

2%

5%

% Change

4%

0.4%

-2.3%

4%

1%

0.8%

Marathi

5%

3%

6%

4%

5%

4%

% Change

2%

-0.3%

0.9%

2%

1%

1%

Kannada

5%

4%

5%

4%

3%

4%

% Change

4%

2%

1%

-0.5%

0.7%

1%

Gujarati

4%

2%

3%

0.9%

4%

3%

% Change

3%

1%

1%

0.3%

2%

2%

2%

5%

3%

2%

3%

3%

0.3%

3%

1%

0.0%

0.6%

1%

English % Change Hindi

% Change

Bengali % Change Oriya

2%

0.7%

2%

6%

2%

2%

% Change

2%

-0.2%

1%

6%

0.6%

1%

Base: 8,509(CY), 10,985(PY)

35

Online News & Events

Socio-Economic Profile Chart 8: Socio economic classification SEC A

Current Year 40%

SEC B

37% 31%

30%

SEC C

34% 32%

32%

20%

18%

20% 10%

7%

32% 28% 22%

17%

15%

13% 10%

9%

9%

13%

12%

6%

5%

5%

4%

SEC E

33% 32%

26% 26% 25%

26% 21%

SEC D

0% Yahoo

NDTV

Rediff

Google

Indiatimes

9% 6% 1%

8%

ANU

Base: 8,509

Chart 5: Socio economic classification Change from PY 20%

12%

10%

4%

0% -10%

-2% -5% -9%

6%

3% 1%

-1% -3% -2%

-0.1%

-20%

-1% -1% -2%

-2%

7% 2%

-3%

-3% -4%

2%

-4%

-2% -3%

-14%

Base: 8,509(CY), 10,985(PY)

36

India Online 2007

Chart 9: Highest educational qualification College but not Graduate Graduate & above - general stream Graduate & above - professional stream

Current Year 50%

30%

43%

39% 34%

38%

40% 27%

25% 20%

20%

38%

36% 32%

32%

31%

29% 24%

28% 22%

18%

18%

10% 0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 8,509

Chart 6: Highest educational qualification Change from PY 15% 10% 5%

7%

10%

5%

5%

3%

9% 2%

2%

4%

3%

2%

6%

0% -5% -10% -15%

-2% -8%

-7%

-7%

-5% -10%

Base: 8,509(CY), 10,985(PY)

37

Online News & Events

Chart 10: Occupational break up Unemployed

Current Year

74%

80%

Employed

74% 64%

64% 60%

51%

50%

47%

53% 36%

40%

36%

26%

26% 20% 0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 8,509

Chart 7: Occupational break up Change from PY 10% 5%

6%

4%

4%

3%

1%

2%

0% -5%

-5%

-4%

-10%

-1%

-2%

-3% -6%

Base: 8,509(CY), 10,985(PY)

38

India Online 2007

Chart 11: Function / field of occupation Current Year 60%

IT/SW

M ARCOM

Finance

54%

53%

52%

48%

50%

Others 54%

52%

40% 30% 21% 20%

13% 13%

21% 19% 13%

10%

18% 18% 10%

23% 18%

18%16% 12%

7%

21% 18% 10%

0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 5,337

39

Online News & Events

Chart 12: Head of the household Current Year 70%

62%

60% 50%

Head of the household

62%

56%

54% 46%

45%

39%

Not head of the household

50% 50%

48% 52%

Indiatimes

ANU

38%

40% 30% 20% 10% 0% Yahoo

NDTV

Rediff

Google

Base: 8,509

Chart 8: Head of the household Change from PY 27%

30% 20%

23%

14%

24%

18%

23%

10% 0% -10% -20% -30%

-14% -27%

-23%

-18%

-24%

-23%

Base: 8,509(CY), 10,985(PY)

40

India Online 2007

Economic Profile Chart 13: Monthly family income Up to Rs. 10K

Current Year 50% 40%

10-30K

30-50K

44%

42% 36%

Above 50K 43%

42%

39%

40% 34%

36%

32%

30%

26% 22%

20%

13%

19%

15% 14%

15%

14% 12%

7%

9%

10%

17% 14%

15%

0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 7,323

Chart 9: Monthly family income Change from PY 10%

3%3%

7%

7% 5% 6%

7% 4%

7%

8%

8%

9% 3%

5%

4%

6% 5%

0% -1% -10% -20%

-13%

-18%

-18%

-17%

-15%

-14%

Base: 7,323(CY), 10,985(PY)

41

Online News & Events

Chart 14: Most expensive vehicle owned by the household 2 Wheeler

Current Year

4 Wheeler

Others

60% 50%

45%

42% 38%

40% 30%

42%

38%

33%

29%

35%

31%

28%

20% 9%

10%

42% 37%

11%

8%

7%

5%

3%

0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 8,509

Chart 10: Most expensive vehicle owned by the household Change from PY 15%

12%

10% 5%

6%

5%

5%

2%

1%

7%

5%

5%

6%

3%

3%

4%

0% -5%

-1%

-2%

-1%

-0.4%

-5%

-10%

Base: 8,509(CY), 10,985(PY)

42

India Online 2007

Chart 15: Ownership of credit cards (individually) Don't own a credit card

Current Year 80%

73%

70%

64% 59%

58%

55%

60%

45%

40%

Own a Credit Card

42%

41% 36%

30%

27%

20% 0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 8,509

Chart 11: Ownership of credit cards (individually) Change from PY 12%

15% 10%

6%

4%

5%

5%

3%

1%

0% -5% -10%

-4%

-1% -6%

-15%

-3%

-5%

-12%

Base: 8,509(CY), 10,985(PY)

43

Online News & Events

Table 16: Household asset ownership Asset

Yahoo

NDTV

Rediff

92%

97%

93%

3%

5%

2%

89%

94%

90%

4%

9%

Bank Account

84%

% Change

84%

Fridge

Color TV

Indiatimes

ANU

89%

92%

93%

0.4%

0.4%

3%

88%

93%

90%

5%

4%

2%

4%

86%

86%

77%

89%

84%

86%

86%

77%

89%

84%

77%

84%

79%

72%

81%

78%

6.70%

10%

4%

-1.0%

5%

5%

% Change Mobile Phone % Change

% Change Cable TV connection/DTH

Google

74%

78%

74%

68%

78%

74%

-11.4%

-3.0%

-5.9%

-10.3%

-1.4%

-4.4%

Computer/Laptop

72%

72%

69%

66%

73%

71%

% Change

19%

21%

18%

16%

12%

20%

Camera

67%

71%

70%

60%

72%

67%

% Change

67%

71%

70%

60%

72%

67%

Landline Phone

67%

69%

65%

58%

66%

65%

-2.6%

1%

4%

-8.6%

-2.4%

-0.5%

Life Insurance

63%

71%

69%

54%

67%

63%

% Change

0.3%

9%

2%

-1.8%

3%

1.70%

Home

59%

61%

58%

58%

64%

59%

-13.1%

-7.9%

-9.2%

-16.9%

-7.7%

-10.3%

59%

65%

61%

53%

64%

59%

% Change

% Change

% Change Washing Machine % Change

4%

8%

5%

0.0%

6%

4%

Music System/DVD/MP3

54%

64%

55%

49%

63%

58%

% Change

54%

64%

55%

49%

63%

58%

Debit Card

49%

66%

59%

51%

62%

58%

% Change

4%

8.80%

7%

5%

4%

8%

Credit Card

33%

49%

44%

32%

43%

39%

% Change

7%

11%

13%

5%

7%

9%

Fixed Deposits

36%

43%

39%

30%

43%

37%

% Change

36%

43%

39%

30%

43%

37%

Medical Insurance/CGHS

31%

42%

38%

29%

42%

36%

2%

4%

4%

-0.7%

5%

2.80%

Air Conditioner

26%

31%

27%

24%

31%

26%

% Change

0.2%

9%

6%

3.90%

9%

6%

Microwave

25%

34%

27%

21%

34%

26%

% Change

0.3%

11%

9%

6%

15%

6%

Mutual Funds

18%

34%

26%

16%

30%

24%

-5.4%

1.20%

-1.2%

-6.9%

-5.8%

-2.6%

Demat Account

19%

29%

28%

15%

26%

23%

% Change

19%

29%

28%

15%

26%

23%

Share of Companies

19%

27%

25%

15%

27%

22%

% Change

19%

27%

25%

15%

27%

22%

Video Camera

19%

21%

20%

19%

26%

21%

% Change

19%

21%

20%

19%

26%

21%

IPod

12%

14%

9%

11%

15%

12%

% Change

12%

14%

9%

11%

15%

12%

% Change

% Change

Chit Fund Deposits % Change

11%

7%

5%

8%

5%

7%

-19.9%

-23.8%

-23.7%

-16.4%

-25.5%

-21.8%

Base: 8,509(CY), 10,985(PY)

44

India Online 2007

Chart 16: Current loan liabilities Current Year 50%

Home Loan

Personal Loan 46%

43%

42%

42%

Car Loan 45%

43%

40% 30%

24%

26% 16%

20%

12%

23%

22% 15%

15%13%

14%

22% 13%

10% 0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 8,509

45

Online News & Events

Net Usage Status Chart 17: Years of experience in using internet Up to 1 year 79%

Current Year 80%

1-2 years

M ore than 2 years 79%

73%

71%

66%

61% 60% 40% 20%

21% 18%

14% 13%

12% 9%

17% 17% 8%

13%

15% 14%

0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 8,509

Chart 12: Years of experience in using internet Change from PY 15%

11%

10% 3%

5%

0.3%

4%

3%

3%

1% 0.3%

0% -5%

-1% -3%

-3%

-10%

-2%

-1%

-2%

-2%

-1% -2%

-9%

Base: 8,509(CY), 10,985(PY)

46

India Online 2007

Chart 18: Place of accessing internet Home

Current Year

Place of work (office / school / college)

Cyber cafe

100% 83% 80%

67%

60%

83%

81%

73% 64%

60%

51%

63%

59%

80% 63%

50%

46%

44%

81%

51%

48%

40% 20% 0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 8,509

Chart 13: Place of accessing internet Change from PY 30% 20% 17% 20%

23%

22% 8%

10%

21%

18% 15%

11%

16% 12%

3%

3%

2%

12% 1%

0% -10%

-3%

-2%

Base: 8,509(CY), 10,985(PY)

47

Online News & Events

Chart 19: Type of internet connection at home Regular Dial Up

Current Year 80%

Broadband

Others

75% 71%

70%

74%

66%

70%

60% 40% 20%

14%

17%

14% 10%

7%

7%

16%

13%

11%

12%

15%

10%

0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 5,352

Chart 14: Type of internet connection at home Change from PY 20% 15% 10% 5% 0% -5% -10% -15%

15%

18%

15%

12%

8% 3%

1%

14% 4%

-0.3%

-0.1%

-14%

-10%

-6%

-8%

-5% -11%

Base: 5,352(CY), 7,369(PY)

48

India Online 2007

Chart 20: Type of internet connection at office Regular Dial Up

Current Year

Broadband

80% 60%

67%

63%

57%

Others

60%

63%

60%

40% 20%

9%

17%

11%

5%

5%

17%

16%

14% 5%

14% 6%

5%

0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 6,817

Chart 15: Type of internet connection at office Change from PY 15% 10% 5%

9% 5%

-5%

-2% -6%

8%

5%

2%

0.4%

0% -10% -15%

10%

-5% -10%

-8%

-5%

-3%

-2% -8% -7%

-6%

-20%

Base: 6,817(CY), 8,267(PY)

49

Online News & Events

Chart 21: Service provider subscribed to at home Current Year 38% 40%

BSNL/Sancharnet

Airtel/Bharti

36%

35%

32%

23% 15%

15% 11%

35%

32%

20% 20%

VSNL / Tata

10%

10%

18%

17%

10%

9%

7%

0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 5,352

Chart 16: Service provider subscribed to at home Change from PY 13%

15% 10% 5% 0% -5% -10%

8%

5%

7%

7% 3%

0.3%

-0.2% -4%

-2% -6%

-3%

-2%

-2%

-3% -2% -6%

-8%

Base: 5,352(CY), 7,483(PY)

50

India Online 2007

Chart 22: Service provider subscribed to at office BSNL/Sancharnet

Current Year 40%

Airtel/Bharti

VSNL / Tata

33% 29%

30% 20% 13% 10%

13%

27%

26%

24% 21% 15% 14%

24% 15%

13% 10%

8%

7%

16% 12%

0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 6,817

Chart 17: Service provider subscribed to at office Change from PY 10%

8% 4%

3%

6%

5%

5%

-0.1%

0% -1% -10%

-3%

-5%

-5% -8%

5% -0.2%

-4%

-6%

-10%

-12% -20%

Base: 6,817(CY), 8,282(PY)

51

Online News & Events

Net Usage Dynamics Chart 23: Frequency of accessing internet from home At least once daily Less than once a week

Current Year 100%

88%

86%

86%

Weekly, but not daily 88%

85%

87%

80% 60% 40% 11%

20%

13% 1%

1%

0%

Yahoo

13%

NDTV

11%

Rediff

Google

12%

12%

3%

1%

2%

1% Indiatimes

ANU

Base: 5,192

Chart 18: Frequency of accessing internet from home Change from PY 20% 10%

10%

13%

10%

-1%

0% -2% -10%

10%

7% 0.2%

-1%

-1% -7%

-9%

-20%

9%

-8% -12%

-9%

-1% -7%

Base: 5,192(CY), 7,502(PY)

52

India Online 2007

Chart 24: Frequency of accessing internet from office Current Year

At least once daily Less than once a week

100%

92%

80%

89%

82%

Weekly, but not daily 90%

85%

88%

60% 40% 15%

20%

7%

4%

13%

9% 2%

2%

3%

0% Yahoo

NDTV

Rediff

10%

7% 2%

Google

Indiatimes

2% ANU

Base: 6,192

Chart 19: Frequency of accessing internet from office Change from PY 4% 2%

1%

3% 0.4% 0.3%

1%

1%

1%

1%

2% 0.1%

0% -2%

-0.1%

-1%

-0.1%

-1% -1%

-1%

-2%

-4% -6%

-4%

Base: 6,192(CY), 8,109(PY)

53

Online News & Events

Chart 25: Time of the day accessing internet from home Current Year M idnight to 9.00 AM 70%

9.00 AM -6.00 PM

61%

60%

6.00 PM - 12.00 M idnight

58%

53%

50%

51%

46%

50% 40% 30%

23% 18%

20% 10%

13% 8%

8%

19%

15%

11%

9%

16% 9%

4%

0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 5,088

Chart 20: Time of the day accessing internet from home Change from PY 10% 5%

3%

7% 5%

1%

3%

2%

2%

-0.3%

2%

0% -5%

-1%

-2%

-5%

-5% -10% -15%

-8%

-9% -13%

-13%

-12%

Base: 5,088(CY), 7,376(PY)

54

India Online 2007

Chart 26: Time of the day accessing internet from office Current Year M idnight to 9.00 AM 70%

9.00 AM -6.00 PM

6.00 PM - 12.00 M idnight

62%

60%

51%

48%

50%

52%

50%

47%

40% 30% 20% 10%

3%

4%

3%

15%

11%

10%

9%

12% 2%

3%

11% 3%

0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 6,197

Chart 21: Time of the day accessing internet from office Change from PY 10% 5%

7%

5%

4% 0.4%

1%

1%

0.0%

0% -5% -10%

-0.4%

-1% -7%

-7%

-15%

-3%

-1% -4%

-4% -8%

-7% -13%

Base: 6,197(CY), 8,105(PY)

55

Online News & Events

Chart 27: Duration of PC usage from home Light users

Current Year

M edium users

73%

80%

71%

66%

63%

Heavy users

65%

58%

60% 40%

26%

20%

11%

25%

20%

18%

17%

14%

9%

22%

17% 13%

13%

0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 5,546

Chart 22: Duration of PC usage from home Change from PY 15% 10% 5%

11% 6%

5%

3% 0.0%

0.0%

0% -2%-1%

-5% -10%

-6%

-15%

-5%

1%

0.1%

2%

-1%

1%

2%

-3% -12%

Base: 5,546(CY), 8,342(PY)

56

India Online 2007

Chart 28: Duration of internet usage from home Current Year

46%

50% 40% 30%

Light users

36% 34% 31%

M edium users 44%

33%

41%

Heavy users 42%

39%

32%

31% 24%

28%

31%

34%

27%

27%

21% 20% 10% 0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 5,141

Chart 23: Duration of internet usage from home Change from PY 15% 9% 10%

11% 8% 5%

5%

3%

-0.2%

9%

8% 3%

0% -5% -10%

-6%

-3%

-5%

-15%

-4%

-4%

-7% -11%

-4%

-11%

Base: 5,141(CY), 7,368(PY)

57

Online News & Events

Chart 29: Duration of PC usage from office Light users

Current Year 60%

40%

M edium users

Heavy users

59% 53% 38%

51%

41%

22%

20%

51%

51%

22% 19%

27%

28%

26%

27%

21%

22%

22%

Google

Indiatimes

ANU

21%

0% Yahoo

NDTV

Rediff

Base: 6,362

Chart 24: Duration of PC usage from office Change from PY 6% 4%

4%

4%

2%

2%

0.1%

1%

0.4%

-0.1%0.3%

0% -2% -4%

-1% -2%

-0.3%

-0.4% -2%

-1%

-1%

-0.2%

-0.2%

-4%

-6%

Base: 6,362(CY), 8,429(PY)

58

India Online 2007

Chart 30: Duration of internet usage from office Light users

Current Year 50%

44%

42%

40% 30%

M edium users

Heavy users

47% 35%

34% 30% 27%

42%

44% 29%

25%

24%

NDTV

Rediff

36%

32%

30%

29%

26%

26%

Indiatimes

ANU

20% 10% 0% Yahoo

Google

Base: 6,071

Chart 25: Duration of internet usage from office Change from PY 10%

7% 5%

5% 0.3%

1%

5%

4%

3%

3%

1%

0.0%

0% -5% -10%

-4% -7%

-6%

-2% -3%

-1% -2%

-4%

Base: 6,071(CY), 7,946(PY)

59

Online News & Events

Chart 31: Time spent by internet users on watching TV Light users

Current Year 50% 40%

M edium users

47%

47% 37%

45%

42%

42%

39%

Heavy users

47% 42%

44%

43% 43%

30% 20%

16%

13%

14%

14%

11%

13%

10% 0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 7,584

Chart 26: Time spent by internet users on watching TV Change from PY 10% 5%

5%

5%

5%

2%

2%

1%

4%

2%

0% -1% -1%

-5% -10%

-2% -3%

-2% -4%

-4%

-1% -2%

-6%

Base: 7,584(CY), 10,202(PY)

60

India Online 2007

Chart 32: Time spent by internet users on reading newspaper Current Year 50%

46% 43%

40%

Light users 44% 41%

M edium users 45% 43%

45% 42%

Heavy users 46%

45%

41%

42%

30% 16%

20%

14%

13%

11%

13%

13%

10% 0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 7,788

Chart 27: Time spent by internet users on reading newspaper Change from PY 40% 20% 20% 11%

26%

30%

14%

27% 12%

12%

27%

26% 11%

12%

0% -20% -40% -60%

-31%

-40%

-42%

-39%

-37%

-39%

Base: 7,788(CY), 10,475(PY)

61

Online News & Events

Chart 33: Time spent by internet users on listening to radio Light users

Current Year 80%

77%

71%

M edium users 73%

Heavy users 75%

71%

73%

60%

40% 19% 20%

10%

20%

19%

18%

10%

8%

6%

19%

18%

9%

7%

0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 5,262

Chart 28: Time spent by internet users on listening to radio Change from PY 15% 10%

10% 5%

1%

-0.2%

2%

-0.1%

3%

2%

3%

3%

0% -5%

-1%

-2%

-10%

-4%

-0.9% -3%

-4% -6%

-2% -1%

Base: 5,262(CY), 6,981(PY)

62

India Online 2007

Preferred Net Activities Table 17: Popularity of various internet activities Activity Check news

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

100%

100%

100%

100%

100%

100%

% Change

33%

31%

35%

39%

37%

35%

Emailing

95%

97%

97%

94%

97%

96%

% Change

0.9%

-0.7%

1%

-2.7%

-1.1%

0.3%

Job Search

83%

85%

81%

89%

80%

83%

% Change

28%

29%

34%

32%

26%

28%

Instant messaging

87%

74%

76%

90%

80%

79%

% Change

42%

32%

43%

56%

36%

39%

Check Sports

77%

77%

76%

87%

73%

77%

% Change

36%

32%

34%

50%

34%

35%

Music

85%

71%

69%

89%

75%

76%

% Change

34%

20%

22%

35%

19%

23%

Online games

80%

67%

68%

85%

70%

72%

% Change

33%

34%

33%

45%

35%

33%

Dating/Friendship

74%

60%

63%

83%

67%

67%

% Change

39%

38%

36%

59%

36%

38%

Mobile contents (ring tones / games, etc.)

70%

60%

66%

81%

65%

66%

% Change

70%

60%

66%

81%

65%

66%

Check financial info

66%

64%

72%

79%

64%

66%

% Change

50%

39%

55%

61%

43%

46%

Educational / Learning material

73%

59%

65%

86%

63%

65%

% Change

24%

-5.3%

10%

22%

6%

8%

Matrimonial search

67%

58%

61%

78%

62%

64%

% Change

48%

45%

44%

64%

47%

48%

E-greetings

60%

68%

61%

57%

69%

64%

% Change

-0.6%

-1.1%

4%

-9.8%

1%

0.6%

Astrology

74%

56%

64%

80%

62%

63%

% Change

34%

17%

25%

49%

25%

27%

Chatting

66%

62%

54%

66%

61%

63%

9%

6%

10%

16%

10%

10%

Social networking / Communities

68%

56%

62%

84%

63%

62%

% Change

68%

56%

62%

84%

63%

62%

Check real estate info

58%

51%

58%

75%

52%

55%

% Change

44%

37%

45%

60%

39%

42%

Search work related info

54%

56%

53%

51%

59%

54%

% Change

% Change Search for product information % Change

2%

3%

3%

-8.4%

-1.7%

-0.2%

45%

53%

53%

50%

57%

50%

2%

9%

11%

11%

8%

7%

63

Online News & Events

Activity

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Buy online

39%

61%

50%

43%

56%

50%

% Change

11%

20%

17%

16%

20%

16%

Screensavers/wallpapers

55%

47%

48%

49%

48%

49%

% Change

0.6%

-5.3%

-1.9%

-4.5%

-3.9%

-3.6%

Share pictures

47%

42%

37%

47%

44%

44%

% Change

12%

-1.0%

6%

13%

4%

7%

Check business/Financial news

30%

41%

43%

26%

41%

37%

% Change

30%

41%

43%

26%

41%

37%

Net banking

26%

44%

39%

29%

43%

36%

6%

8%

9%

8%

14%

8%

Check hobby related info

39%

38%

36%

35%

38%

36%

% Change

23%

25%

23%

18%

24%

23%

% Change

Check health & lifestyle info

35%

33%

39%

30%

39%

35%

-11.7%

-0.6%

1%

-13.4%

0.7%

-2.3%

Movies

36%

32%

30%

34%

32%

33%

% Change

36%

32%

30%

34%

32%

33%

Check cinema content

31%

32%

29%

31%

32%

32%

% Change

% Change

3%

8%

2%

-1.5%

6%

4%

Check / read blogs

33%

31%

30%

32%

31%

31%

% Change

33%

31%

30%

32%

31%

31%

Business/professional networking

25%

32%

32%

29%

35%

31%

8%

11%

17%

19%

16%

14%

22%

34%

33%

26%

35%

30%

3%

11%

14%

8%

14%

9%

Buy other than travel products

23%

36%

34%

20%

40%

29%

% Change

23%

36%

34%

20%

40%

29%

Look for Seminar/workshops

29%

28%

27%

28%

28%

28%

% Change Check personal travel related info % Change

% Change

2%

1%

7%

-4.7%

-0.3%

5%

19%

34%

29%

20%

31%

27%

7%

13%

11%

8%

12%

10%

Check business travel related info

18%

26%

27%

18%

24%

23%

% Change

18%

26%

27%

18%

24%

23%

Adult content

26%

18%

20%

19%

21%

20%

% Change

13%

7%

7%

7%

10%

8%

Online stock trading

13%

20%

20%

12%

20%

17%

-0.3%

-1.3%

4%

2%

2%

1%

13%

15%

15%

17%

16%

16%

Online bill payment % Change

% Change Net telephony % Change

-0.4%

4%

6%

8%

6%

4%

16%

13%

10%

13%

10%

15%

-31.4%

-36.6%

-39.1%

-39.6%

-41.3%

-37.7%

Comment on blog post

15%

14%

12%

19%

13%

15%

% Change

15%

14%

12%

19%

13%

15%

Have a blog site of own

6%

7%

7%

13%

7%

8%

% Change

6%

7%

7%

13%

7%

8%

Local language website usage % Change

Base: 8,509(CY), 10,985(PY)

64

India Online 2007

Chart 34: Professional activities Current Year 100% 80%

84% 87% 83%

Emailing - work related 88% 85% 74%

Job Search

89% 81% 76%

Instant messaging

90% 89% 84%

89% 80%80%

86% 83% 79%

Google

Indiatimes

ANU

60% `

40% 20% 0% Yahoo

NDTV

Rediff

Base: 8,509

Chart 29: Professional activities Change from PY 60% 42% 40% 28%

56% 32% 29%

43% 34%

32%

39%

36% 26%

28%

20% 0.1% 0% -4% -20%

-7%

-6%

-4%

-3%

Base: 8,509(CY), 10,985(PY)

65

Online News & Events

Chart 35: Personal activities Emailing - personal

Current Year 100% 80%

90% 77% 74%

91%

88%

93%

77%

76%

87% 83%

Dating/Friendship 92% 73% 67%

63%

60%

60%

Check Sports

91% 77% 67%

40% 20% 0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 8,509

Chart 30: Personal activities Change from PY 60% 40%

50% 33%

36%

31%

32%

35%

34%

39%

37%

34%

35% 35%

20% 0%

1% -0.3%

-2%

-4%

-3%

-0.4%

-20%

Base: 8,509(CY), 10,985(PY)

66

India Online 2007

Chart 36: Downloading activities M usic

Current Year 100%

Online games

85% 80%

80%

70%

60%

71% 67% 60%

69% 68%66%

NDTV

Rediff

M obile contents (ring tones/games) 89% 85% 81%

75% 70% 65%

76%

72% 66%

40% 20% 0% Yahoo

Google

Indiatimes

ANU

Base: 8,509

Chart 31: Downloading activities Change from PY 55%

60% 40% 20%

34% 38% 33%

34% 33% 20%

36% 33%

45% 35%

35% 29%

22%

19%

35% 33% 23%

0%

Base: 8,509(CY), 10,985(PY)

67

Online News & Events

Chart 37: E-commerce related activities Check financial info

Current Year 80% 60%

66% 61% 59%

E-greetings 79%

72%

69% 65%

62% 59%

76%

57%

52%

Check real estate info 70% 64% 52%

66%

64% 55%

40% 20% 0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 8,427

Chart 32: E-commerce related activities Change from PY 70% 60% 50% 40% 30% 20% 10% 0% -10%

51%

61%

55% 45%

40%

46%

38%

43%

5%

0.3%

60%

2%

40%

47%

43%

1%

-0.1% -10%

Base: 8,427(CY), 10,979(PY)

68

India Online 2007

Chart 38: Online shopping Current Year

Buyers

Non-Buyers

80% 59%

60% 40%

41%

61%

61% 52%

60% 50%

48%

39%

39%

50%

40%

20% 0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 8,509

Chart 33: Online shopping Change from PY 30% 20%

22% 17%

13%

17%

21%

17%

10% 0% -10% -20% -30%

-13%

-22%

-17%

-17%

-17% -21%

Base: 8,509(CY), 10,985(PY)

69

Online News & Events

Chart 39: Response to online marketing stimulus Clicked a banner ad Participated in an online contest Clicked a sponsored search ad

Current Year

60%

50% 49% 43%

48% 47% 41%

40%

50% 49% 42%

53%

50%

51% 44%

38% 36%

50% 47% 41%

20%

0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 6,862

Chart 34: Response to online marketing stimulus Change from PY 30% 20%

14% 4%

10%

19%

18%

11% 3%

13%

8%

2%

2%

-0.4%

0% -10% -20%

-2%

-3% -14%

-30%

-10%

-12%

-12%

-23%

Base: 6,862(CY), 10,111(PY)

70

India Online 2007

Chart 40: Blogging activities Check/read blogs Have a blog site of own

Current Year

Comment on blog post None of the above

80% 65%

65%

67%

65%

65%

64%

60% 40% 20%

33%

31%

15%

32%

30%

14%

12%

6%

7%

7%

Yahoo

NDTV

Rediff

19% 13%

31%

31% 13% 7%

15% 8%

0% Google

Indiatimes

ANU

Base: 8,509

71

Online News & Events

Chart 41: Member of an online community Not a member of any online community M ember of an online community

Current Year 70% 60%

53%

50%

62%

56% 47%

51% 45%

49%

52%

55% 48%

45%

38%

40% 30% 20% 10% 0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 8,509

72

India Online 2007

Table 18: Membership by type of online community Membership

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

53%

56%

62%

51%

52%

55%

Alumni & Schools

5%

10%

8%

7%

8%

8%

Computers & Internet

7%

5%

4%

9%

5%

6%

Romance & Relationships

4%

4%

4%

6%

5%

5%

Business / Professional community

3%

4%

4%

2%

4%

4%

Music

4%

3%

2%

3%

3%

3%

Schools & Education

4%

3%

2%

4%

3%

3%

Games

3%

2%

2%

2%

2%

3%

Individuals

4%

2%

1%

2%

3%

2%

Arts & Entertainment

2%

1%

2%

3%

1%

2%

Not a member of any online community

Base: 8,509

73

Online News & Events

Table 19: Most used local language websites (other than English) Language

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Tamil

14%

24%

14%

13%

6%

19%

Hindi

14%

8%

18%

28%

36%

19%

Malayalam

26%

9%

8%

17%

10%

16%

Telugu

8%

10%

11%

22%

11%

13%

Marathi

9%

14%

22%

6%

14%

12%

14%

20%

9%

2%

7%

7%

Kannada Bengali

2%

10%

7%

0.8%

7%

6%

Gujarati

6%

0.6%

4%

0.0%

4%

3%

Oriya

0.4%

2%

1%

0.0%

2%

1%

Urdu

2%

0.0%

0.8%

4%

0.0%

0.8%

Base: 1,095

74

India Online 2007

Table 20: Online activities desired in other languages Activity

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Email

67%

61%

61%

63%

58%

64%

Entertainment

56%

45%

45%

47%

47%

49%

Chatting

53%

43%

41%

53%

47%

48%

Online news

40%

38%

35%

33%

39%

40%

Search information

42%

32%

34%

34%

35%

36%

Online learning / education

38%

34%

31%

35%

31%

34%

Astrology

31%

25%

26%

23%

25%

26%

Online shopping

17%

23%

20%

21%

24%

21%

Travel related information

18%

20%

20%

18%

19%

19%

Matrimony

18%

12%

13%

13%

15%

16%

Blog

13%

17%

14%

14%

19%

14%

Not Interested

16%

19%

23%

20%

22%

19%

Base: 8,509

75

Online News & Events

Chart 42: Problems faced while surfing the internet Current Year 65% 70% 60%

Slow website opening

50% 47%

50%

63%

Spam / junk mails

65% 59% 58%

54% 51%

62%

61% 54%

Virus / spyware 58%59%

62% 54% 53%

46%

40% 30% 20% 10% 0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 8,509

76

India Online 2007

Chart 43: Number of email accounts and average per capita email ids One

Current Year

Two

40%

35%

31%

20%

30%

30%

30%

Three

25%

26%

25% 19%

19% 12%

9%

10%

28%

13%

15%

15%

25%

24%

7%

0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 8,509

Chart 35: Number of email accounts and average per capita email ids Change from PY 20% 10%

16% 4%

0% -1% -10% -20%

8% 1%

3%

-0.3% -3% -9%

0.4%

-8% -11%

-10%

-6%

1% -2% -6%

-19%

Base: 8,509(CY), 10,985(PY)

77

Online News & Events

Most Used Websites Table 21: Top of mind unaided recall - all websites Website Google % Change

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

23%

36%

23%

49%

37%

31%

9%

8%

4%

10%

10%

8%

53%

26%

19%

22%

25%

30%

-7.9%

-2.6%

-2.0%

-7.0%

-5.9%

-5.1%

4%

9%

38%

5%

10%

11%

-4.5%

-3.8%

-3.0%

-5.0%

2%

-3.4%

Orkut

5%

5%

2%

3%

3%

4%

% Change

5%

5%

2%

0.6%

3%

3%

Gmail

2%

3%

3%

4%

4%

3%

% Change

2%

3%

3%

4%

4%

3%

0.7%

3%

1%

0.5%

1%

2%

% Change

-0.1%

-3.3%

-3.3%

-3.6%

-0.8%

-3.5%

Indiatimes

0.9%

2%

0.9%

0.0%

9%

1%

% Change

Yahoo % Change Rediff % Change

Hotmail

-1.2%

-2.7%

-1.3%

-2.5%

-9.8%

-4.4%

Contest2win

0.1%

0.3%

2%

0.3%

0.1%

0.6%

% Change

0.1%

0.3%

2%

0.3%

0.1%

0.6%

MSN % Change Sify % Change

0.0%

0.3%

0.3%

0.7%

0.7%

0.6%

-0.3%

-3.3%

-1.3%

-0.2%

-1.8%

-1.9%

0.0%

0.4%

0.2%

1%

0.4%

0.6%

-0.4%

-0.6%

0.0%

1%

0.2%

0.0%

Base: 8,332(CY), 10,961(PY)

78

India Online 2007

Table 22: Most used website - all websites Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Google

23%

37%

20%

54%

33%

31%

Yahoo

51%

20%

15%

18%

25%

26%

Rediff

4%

9%

37%

5%

8%

11%

Orkut

9%

6%

5%

6%

7%

7%

Gmail

2%

5%

5%

5%

4%

4%

Hotmail

0.4%

2%

0.3%

0.4%

2%

2%

Indiatimes

0.1%

2%

1%

0.3%

8%

1%

Wikipedia

0.0%

0.7%

2%

0.3%

0.1%

0.7%

Moneycontrol

0.4%

1%

0.5%

0.0%

0.3%

0.7%

Sify

0.0%

0.5%

0.2%

1%

0.0%

0.6%

Base: 8,449

79

Online News & Events

Table 23: Preferred websites - emailing Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Yahoo

78%

47%

28%

53%

46%

52%

% Change

16%

20%

6%

13%

6%

15%

Gmail

10%

24%

19%

32%

27%

22%

% Change

4%

-0.6%

10%

16%

17%

9%

Rediff

7%

18%

48%

11%

15%

18%

-10.8%

-4.0%

-4.1%

-14.2%

0.7%

-5.1%

% Change Hotmail % Change

2%

8%

3%

3%

7%

5%

-4.4%

-5.0%

-3.7%

-4.2%

0.1%

-6.0%

Indiatimes

0.5%

1%

0.8%

0.6%

5%

1%

% Change

-3.4%

-7.2%

-4.6%

-6.7%

-20.0%

-9.4%

0.4%

0.9%

0.2%

0.3%

0.4%

0.8%

-2.2%

-3.4%

-3.4%

-1.1%

-2.5%

-3.1%

2%

0.5%

0.4%

0.0%

0.0%

0.7%

Sify % Change Sancharnet/BSNL % Change

2%

0.5%

0.4%

0.0%

0.0%

0.7%

0.5%

0.7%

0.4%

0.4%

0.0%

0.4%

-0.1%

-0.4%

-1.2%

-0.3%

-1.3%

-0.6%

Lycos

0.0%

0.0%

0.4%

0.1%

0.0%

0.2%

% Change

0.0%

0.0%

0.4%

0.1%

0.0%

0.2%

AOL

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

VSNL % Change

Base: 8,509(CY), 10,985(PY)

80

India Online 2007

Chart 44: Multiple user shares of email websites Yahoo

Current Year 100%

98%

89%

80%

85%

77%

65% 62%

53% 51%

60%

Gmail

Rediff 92%

90% 72%

62%

90%

67%

63% 60%

59%

52%

40% 20% 0% Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Base: 8,509

Chart 36: Multiple user shares of email websites Change from PY 40% 28% 30%

24%

22%

17%

20% 10%

30%

8% 1%

4%

5%

2%

0% -10% -20%

6% 0.0%

9%

26%

4%

3%

-2% -9%

Base: 8,509(CY), 10,985(PY)

81

Online News & Events

Table 24: Info search (English) Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Google

51%

81%

74%

92%

76%

73%

Yahoo

36%

7%

5%

2%

6%

11%

Rediff

1%

1%

16%

0.5%

2%

3%

0.7%

2%

0.4%

0.8%

3%

2%

2%

0.7%

0.7%

1%

0.0%

1%

MSN

0.5%

0.5%

0.6%

0.0%

0.6%

1%

Dictionary

0.4%

0.7%

0.3%

0.6%

2%

1%

Indiatimes

0.2%

0.4%

0.8%

0.0%

5%

0.6%

2%

0.1%

0.0%

0.3%

0.0%

0.6%

0.0%

0.8%

0.1%

0.0%

0.2%

0.5%

English Wikipedia

BBC Sify

Base: 6,220

82

India Online 2007

Table 25: Info search (local language) Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

78%

67%

85%

94%

79%

74%

Manoramaonline

2%

0.4%

2%

1%

1%

2%

Kerala

6%

0.2%

0.0%

0.0%

0.3%

1%

Webduniya

1%

2%

0.8%

0.2%

0.7%

1%

Khoj

1%

0.9%

1%

0.1%

4%

1%

Eenadu

1%

2%

0.1%

0.7%

3%

1%

Guruji

0.8%

0.6%

3%

0.6%

0.3%

1%

Webulagam

0.1%

0.9%

0.5%

0.0%

0.7%

0.8%

1%

0.6%

0.0%

0.1%

0.0%

0.8%

0.0%

2%

0.0%

1%

0.0%

0.7%

Google

MSN Chennaionline

Base: 3,329

83

Online News & Events

Table 26: Job search Website Naukri % Change

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

23%

50%

40%

24%

40%

36%

-22.6%

1%

-8.1%

-33.1%

-11.7%

-13.8%

Monster

29%

24%

18%

22%

27%

27%

% Change

13%

-0.4%

1%

4%

10%

9%

Timesjobs

10%

15%

14%

8%

11%

14%

% Change

-0.2%

11%

7%

4%

3%

7%

Google

6%

0.9%

5%

29%

3%

6%

% Change

4%

-1.3%

3%

26%

0.5%

4%

Yahoo

17%

0.6%

0.9%

3%

2%

4%

% Change

11%

-1.3%

-7.1%

0.9%

0.8%

0.5%

1%

0.4%

14%

1%

1%

2%

Rediff % Change

-3.5%

-2.1%

7%

-2.8%

-0.7%

-1.5%

Freshersworld

3%

0.4%

0.2%

1%

1%

2%

% Change

2%

-1.3%

-0.4%

-2.3%

0.2%

0.4%

Indiatimes

1%

1%

2%

0.6%

7%

2%

% Change

0.0%

-0.3%

2%

-1.2%

5%

-0.4%

Jobsahead

0.6%

0.9%

2%

1%

0.5%

1%

% Change

-6.0%

-3.1%

-1.1%

-0.8%

-5.4%

-4.5%

Jobs % Change

0.6%

0.7%

0.3%

2%

0.7%

1%

-0.3%

-2.4%

-0.1%

2%

0.3%

0.0%

Base: 7,087(CY), 8,097(PY)

84

India Online 2007

Table 27: Booking travel tickets Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Yatra

10%

22%

17%

7%

13%

16%

% Change

10%

22%

17%

7%

13%

16%

Makemytrip

12%

20%

14%

8%

24%

16%

% Change

4%

12%

7%

-3.5%

13%

7%

IRCTC

8%

16%

13%

8%

13%

14%

-17.5%

-23.7%

-26.4%

-26.2%

-43.3%

-24.5%

12%

4%

5%

65%

5%

12%

5%

0.5%

2%

44%

3%

8%

% Change Google % Change Yahoo

44%

2%

6%

2%

5%

9%

% Change

23%

-7.4%

-2.3%

-1.5%

2%

-0.1%

4%

2%

26%

2%

5%

5%

% Change

-2.0%

-3.5%

15%

-2.5%

0.5%

-0.9%

Indiatimes

1%

3%

2%

0.5%

12%

3%

% Change

-4.3%

-1.4%

-3.4%

-5.0%

8%

-1.4%

0.5%

1%

4%

1%

3%

2%

-0.2%

0.1%

3%

-0.2%

2%

1%

Travelguru

0.4%

3%

4%

2%

4%

2%

% Change

-1.1%

3%

3%

1%

4%

2%

Cleartrip

1%

4%

2%

2%

2%

2%

% Change

1%

4%

2%

2%

2%

2%

Rediff

Travel % Change

Base: 5,766(CY), 5,220(PY)

85

Online News & Events

Table 28: Online shopping (other than travel tickets) Website Ebay % Change Rediff % Change

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

28%

36%

20%

18%

43%

32%

-6.8%

-5.8%

-8.6%

-1.4%

-3.1%

-5.6%

15%

28%

54%

10%

23%

24%

-2.0%

0.6%

-4.2%

-14.1%

3%

-4.3%

Google

6%

3%

6%

59%

2%

9%

% Change

5%

1%

5%

21%

1%

6%

37%

1%

7%

2%

5%

8%

-2.4%

-3.7%

5%

-5.4%

2%

0.1%

Yahoo % Change Indiatimes

2%

12%

8%

3%

16%

7%

% Change

-0.9%

-3.0%

2%

-3.8%

-7.9%

-5.0%

Futurebazaar

6%

8%

2%

3%

7%

6%

% Change

6%

8%

2%

3%

7%

6%

Sify

1%

2%

2%

0.4%

1%

2%

% Change

0.9%

1%

0.4%

-0.6%

-0.5%

0.4%

Shopping

0.3%

0.3%

0.1%

1%

0.3%

2%

% Change

-0.1%

-0.6%

-0.6%

1%

-1.7%

0.4%

Indiaplaza

0.3%

3%

0.7%

0.0%

0.9%

1%

% Change

0.1%

1%

0.1%

0.0%

0.5%

0.0%

0.5%

0.6%

0.0%

0.1%

0.4%

0.9%

-0.3%

-0.1%

0.0%

-0.2%

0.4%

0.5%

MSN % Change

Base: 5,945(CY), 7,064(PY)

86

India Online 2007

Table 29: Online news Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Yahoo

100%

0.0%

0.0%

0.0%

0.0%

14%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

3%

NDTV

0.0%

100%

0.0%

0.0%

0.0%

12%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

-1.9%

Rediff

0.0%

0.0%

100%

0.0%

0.0%

10%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

-3.4%

Google

0.0%

0.0%

0.0%

100%

0.0%

9%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

2%

Indiatimes

0.0%

0.0%

0.0%

0.0%

100%

7%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

-9.8%

Aajtak

0.0%

0.0%

0.0%

0.0%

0.0%

5%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

0.8%

BBC

0.0%

0.0%

0.0%

0.0%

0.0%

5%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

2%

Timesofindia

0.0%

0.0%

0.0%

0.0%

0.0%

3%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

-2.2%

CNN

0.0%

0.0%

0.0%

0.0%

0.0%

3%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

2%

MSN

0.0%

0.0%

0.0%

0.0%

0.0%

3%

% Change

0.0%

0.0%

0.0%

0.0%

0.0%

-3.0%

Base: 8,509(CY), 10,985(PY)

87

Online News & Events

Table 30: Financial news & info (rates, quotes, etc.) Website Google % Change Yahoo % Change Moneycontrol/CNBC % Change Rediff % Change ICICI Direct/ICICI Bank

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

10%

5%

3%

76%

5%

14%

3%

0.5%

-0.5%

20%

-13.7%

3%

56%

4%

6%

6%

5%

13%

-2.4%

0.6%

2%

-7.0%

-0.6%

2%

4%

16%

18%

7%

14%

12%

0.5%

-6.4%

9%

3%

3%

0.2%

6%

3%

33%

2%

7%

7%

0.6%

-3.7%

-11.3%

-1.1%

3%

-2.5%

4%

7%

5%

1%

8%

6%

% Change

0.6%

-3.1%

-2.8%

-1.8%

1%

-2.9%

NDTV/NDTVprofit

0.2%

22%

2%

0.7%

2%

4%

% Change

0.2%

19%

2%

0.7%

1%

4%

Indiatimes

2%

3%

4%

0.8%

32%

4%

% Change

0.6%

-1.0%

-2.3%

-0.2%

13%

-1.7%

Sharekhan

2%

4%

6%

0.2%

3%

4%

% Change

-2.5%

0.3%

0.9%

-1.6%

-0.8%

-0.8%

Economictimes

0.4%

6%

3%

0.3%

8%

4%

% Change

0.0%

3%

1%

-0.6%

3%

0.9%

Stockmarket

0.4%

1%

0.1%

0.0%

0.8%

3%

% Change

0.4%

1%

0.1%

0.0%

0.8%

3%

Base: 5,441(CY), 5,964(PY)

88

India Online 2007

Table 31: Online share trading Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

ICICI Direct

31%

39%

40%

30%

45%

35%

Sherkhan

22%

26%

29%

22%

17%

22%

Indiabulls

13%

3%

4%

4%

4%

6%

Kotaksecurities

0.0%

2%

4%

3%

6%

4%

9%

2%

2%

2%

3%

4%

10%

2%

3%

0.0%

2%

3%

BSE

5%

4%

0.2%

0.9%

2%

3%

NSE

1%

2%

5%

0.0%

4%

3%

0.0%

0.7%

0.7%

12%

7%

2%

3%

6%

0.8%

0.5%

2%

2%

Religare 5Paisa

Geojit hdfcsec

Base: 1,166

89

Online News & Events

Table 32: Real estate info Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Google

16%

8%

7%

77%

12%

18%

Yahoo

58%

4%

7%

3%

9%

15%

Magicbricks

4%

18%

18%

5%

15%

13%

99acres

4%

18%

8%

4%

14%

10%

Realestates

1%

14%

2%

1%

7%

9%

Rediff

3%

6%

36%

1%

7%

7%

Indiaproperty

3%

6%

5%

2%

4%

5%

Property

3%

4%

5%

0.6%

2%

3%

0.1%

2%

2%

0.0%

20%

3%

1%

2%

0.0%

0.0%

0.4%

1%

Indiatimes Sify

Base: 4,605

90

India Online 2007

Table 33: Matrimonial search Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Bharatmatrimony

23%

32%

27%

13%

31%

28%

% Change

23%

31%

27%

13%

30%

27%

Shaadi

20%

39%

27%

14%

38%

27%

% Change

-32.1%

18%

-4.4%

-15.4%

11%

-4.8%

Google

3%

0.6%

2%

54%

2%

7%

% Change

2%

0.5%

2%

54%

2%

7%

Yahoo

31%

0.6%

0.8%

2%

3%

6%

% Change

18%

-1.5%

-7.0%

0.4%

0.5%

3%

Jeevansaathi

4%

4%

4%

6%

5%

5%

% Change

3%

3%

3%

6%

4%

5%

Matrimony

3%

4%

0.7%

4%

2%

4%

% Change

3%

4%

0.7%

4%

2%

4%

Rediff

2%

2%

26%

1%

2%

4%

% Change

-2.0%

0.0%

18%

-5.7%

-0.1%

0.2%

Tamilmatrimony

3%

5%

3%

0.9%

0.5%

3%

% Change

3%

5%

3%

0.9%

0.5%

3%

Simplymarry

0.6%

3%

1%

0.7%

2%

3%

% Change

0.6%

3%

1%

0.7%

2%

3%

Matrimonial

3%

1%

0.9%

1%

0.9%

1%

% Change

2%

-0.5%

-1.1%

-4.9%

-0.6%

-0.7%

Base: 5,408(CY), 5,067(PY)

91

Online News & Events

Table 34: Dating/friendship search Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Orkut

27%

36%

24%

28%

39%

32%

% Change

23%

33%

19%

25%

32%

28%

Yahoo

54%

21%

15%

9%

18%

24%

% Change

11%

-15.0%

-26.6%

-30.4%

-10.2%

-10.8%

3%

5%

7%

51%

5%

9%

-0.5%

2%

4%

38%

3%

5%

4%

5%

34%

3%

4%

7%

-3.4%

-5.5%

20%

-12.5%

-4.1%

-3.9%

Google % Change Rediff % Change Fropper

2%

5%

2%

2%

3%

3%

-4.7%

-3.9%

-4.5%

-1.9%

-1.9%

-3.6%

1%

2%

2%

1%

2%

2%

% Change

-1.6%

-0.4%

-0.5%

0.6%

0.7%

-0.3%

Indiatimes

0.0%

2%

1%

1%

11%

2%

% Change

-5.0%

-3.7%

-5.0%

-3.6%

2%

-4.6%

0.4%

4%

0.6%

0.3%

1%

2%

-3.8%

-1.5%

-0.9%

-2.5%

-1.7%

-1.7%

% Change Date

Friendfinder % Change Hi5 % Change Adultfriendfinder % Change

2%

1%

2%

1%

3%

2%

-0.6%

-0.9%

-2.5%

-3.6%

0.5%

-1.8%

0.8%

2%

0.9%

0.7%

3%

2%

-4.2%

-1.0%

0.0%

-0.5%

0.2%

-0.5%

Base: 5,566(CY), 4,538(PY)

92

India Online 2007

Table 35: Social networking/communities Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

44%

58%

73%

91%

68%

60%

Yahoo

49%

16%

15%

3%

16%

18%

MSN

0.6%

3%

0.3%

0.6%

0.5%

2%

Friends

0.1%

0.5%

0.0%

0.0%

0.1%

1%

1%

2%

0.2%

0.3%

0.5%

0.9%

Communities

0.0%

0.6%

0.4%

0.6%

0.6%

0.8%

Myspace

0.3%

3%

0.0%

0.0%

0.0%

0.6%

Fropper

0.6%

0.3%

0.5%

0.3%

0.1%

0.4%

Bharatstudent

0.0%

0.4%

2%

0.4%

0.1%

0.4%

Tagged

0.0%

0.7%

0.6%

0.0%

0.0%

0.3%

Orkut

Hi5

Base: 4,316

93

Online News & Events

Table 36: Online gaming Website Yahoo % Change

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

51%

17%

16%

6%

22%

20%

-9.4%

-15.3%

-12.0%

-19.6%

-5.9%

-11.4%

Zapak

10%

21%

11%

11%

20%

15%

% Change

10%

21%

11%

11%

20%

15%

Google

6%

3%

7%

55%

7%

10%

% Change

2%

0.1%

2%

5%

-12.2%

-0.1%

3%

8%

4%

4%

4%

6%

-5.9%

3%

2%

-4.5%

-1.7%

-2.1%

Games % Change Rediff

3%

1%

28%

0.2%

3%

4%

0.1%

-2.1%

-10.6%

-1.0%

0.5%

-3.3%

2%

5%

4%

3%

1%

3%

% Change

0.1%

0.6%

0.9%

0.3%

-0.3%

0.1%

Contest2Win

0.8%

3%

4%

3%

3%

3%

% Change

% Change Miniclip

0.1%

2%

3%

1%

2%

2%

Indiagames

4%

5%

1%

2%

4%

3%

% Change

4%

5%

1%

2%

4%

3%

MSN

0.9%

2%

0.3%

0.1%

2%

2%

-0.5%

-1.1%

-1.2%

-0.1%

1%

-0.5%

Onlinegames

0.3%

2%

0.9%

2%

0.7%

2%

% Change

0.1%

1%

0.4%

1%

0.4%

1%

% Change

Base: 5,827(CY), 5,809(PY)

94

India Online 2007

Table 37: Download mobile content Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

43%

12%

11%

8%

10%

15%

-17.9%

-6.9%

-1.7%

-7.2%

-1.6%

-6.0%

7%

12%

46%

5%

12%

13%

-7.6%

-14.4%

-15.5%

-6.7%

-0.2%

-10.3%

8%

5%

3%

59%

5%

10%

-0.1%

0.8%

-3.8%

6%

-10.3%

-0.1%

Nokia

5%

11%

3%

4%

10%

9%

% Change

4%

8%

2%

3%

7%

6%

Yahoo % Change Rediff % Change Google % Change

Indiatimes

6%

9%

5%

5%

22%

7%

% Change

-0.3%

-11.6%

-1.0%

-2.6%

-10.5%

-7.4%

Mobile9

2%

2%

3%

3%

4%

3%

% Change

2%

2%

3%

3%

4%

3%

Airtel

2%

4%

2%

0.9%

1%

3%

% Change

2%

-2.1%

2%

0.8%

0.6%

0.5%

Hutch

1%

5%

2%

0.9%

4%

3%

0.6%

4%

1%

0.8%

3%

2%

% Change Ringtones

1%

1%

4%

0.3%

3%

2%

% Change

0.7%

-0.5%

4%

-0.2%

-1.1%

-0.2%

Funmaza

2%

2%

3%

0.3%

3%

2%

% Change

2%

1%

2%

0.1%

2%

0.8%

Base: 5,524(CY), 5,612(PY)

95

Online News & Events

Table 38: Preferred instant messaging applications Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

81%

67%

50%

37%

66%

62%

Google Talk

8%

11%

11%

53%

12%

15%

Rediffbol

5%

8%

31%

4%

9%

10%

MSN

1%

7%

4%

2%

5%

6%

Orkut

2%

1%

1%

2%

1%

2%

Meebo

0.5%

2%

0.7%

1%

0.2%

1%

Skype

0.8%

2%

0.5%

0.1%

0.5%

0.7%

Indiatimes

0.0%

0.2%

0.1%

0.0%

5%

0.5%

AIM

0.0%

0.7%

1%

0.2%

0.2%

0.3%

Others

0.4%

1%

0.3%

1%

2%

3%

Yahoo

Base: 6,533

96

India Online 2007

Table 39: Download music Website Raaga % Change Yahoo % Change

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

16%

30%

19%

11%

21%

21%

7%

4%

5%

1%

5%

5%

41%

6%

5%

4%

8%

11%

-16.5%

-1.0%

-4.8%

-8.1%

0.5%

-3.3%

Google

5%

2%

3%

52%

2%

8%

% Change

3%

-1.3%

0.8%

12%

-13.1%

0.2%

Cooltoad

3%

5%

6%

4%

4%

4%

% Change

1%

-0.8%

0.7%

-1.4%

-1.7%

-1.3%

Musicindiaonline

2%

6%

3%

1%

3%

5%

-0.1%

2%

0.8%

-1.1%

-1.3%

-0.3%

1%

3%

1%

2%

5%

3%

-0.3%

1%

0.5%

1%

5%

0.7%

2%

3%

2%

2%

4%

3%

-2.4%

-0.3%

-1.1%

0.9%

1%

-0.5%

2%

1%

25%

1%

3%

3%

-0.9%

-2.1%

-13.2%

-0.7%

0.4%

-3.6%

Youtube

5%

2%

0.9%

2%

5%

2%

% Change

5%

2%

0.9%

2%

5%

2%

Tamilsongs

1%

2%

0.3%

1%

0.1%

2%

% Change

1%

2%

0.2%

0.8%

0.1%

1%

% Change Music % Change Mp3 % Change Rediff % Change

Base: 6,211(CY), 6,657(PY)

97

Online News & Events

Table 40: Sports content Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Espnstarsports

11%

37%

17%

17%

31%

28%

% Change

11%

37%

17%

17%

31%

28%

Yahoo

59%

4%

4%

6%

6%

13%

% Change

-13.3%

-1.2%

0.0%

-8.6%

3%

-0.4%

Cricinfo

5%

19%

19%

5%

11%

13%

% Change

3%

7%

10%

1%

5%

5%

Google

7%

2%

3%

56%

3%

9%

% Change

5%

1%

2%

2%

-10.3%

2%

Rediff

4%

6%

43%

4%

5%

9%

-1.1%

-0.7%

-15.4%

-0.6%

-3.3%

-3.9%

2%

2%

0.9%

3%

3%

3%

% Change

-0.1%

-4.3%

-0.3%

0.6%

0.0%

0.2%

Indiatimes

0.4%

1%

3%

0.6%

22%

3%

% Change

% Change Sports

-1.8%

-0.4%

2%

-0.9%

-7.1%

-3.5%

NDTV

0.5%

14%

0.3%

0.3%

2%

3%

% Change

0.2%

-8.1%

-0.4%

-0.7%

2%

-1.4%

Sify

2%

1%

2%

0.4%

3%

2%

% Change

2%

-2.5%

0.2%

-2.7%

1%

-2.3%

Cricketnext

2%

5%

0.8%

1%

0.9%

2%

% Change

1%

3%

-0.3%

0.6%

-1.4%

-0.8%

Base: 6,206(CY), 7,420(PY)

98

India Online 2007

Table 41: Cinema content Website Yahoo % Change

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

46%

6%

11%

2%

7%

12%

-10.0%

-4.6%

5%

-12.5%

2%

-1.5%

Google

8%

2%

4%

61%

4%

10%

% Change

4%

0.7%

2%

20%

-13.8%

2%

Rediff

2%

3%

35%

0.6%

4%

5%

% Change

-0.7%

-7.9%

-12.8%

-7.0%

-1.3%

-4.9%

Bollywood

4%

4%

2%

0.9%

8%

5%

% Change

3%

0.1%

-3.0%

0.7%

4%

0.3%

PVR Cinemas

3%

11%

4%

6%

7%

5%

% Change

2%

-0.3%

-0.2%

5%

-0.1%

0.5%

Indiafm

3%

6%

6%

2%

5%

4%

% Change

2%

-2.5%

3%

0.2%

-1.5%

-1.6%

Indiatimes

2%

7%

2%

2%

18%

4%

% Change

-1.9%

1%

-1.5%

-0.5%

-4.3%

-3.5%

1%

3%

0.9%

2%

2%

3%

-2.3%

2%

-0.4%

2%

1%

2%

2%

6%

1%

1%

2%

3%

-0.8%

3%

0.2%

-1.9%

-1.6%

-0.8%

Movies % Change Cinema % Change Santabanta

3%

4%

2%

0.9%

7%

3%

% Change

2%

-0.6%

0.8%

-0.5%

4%

0.2%

Base: 5,727(CY), 5,531(PY)

99

Online News & Events

Table 42: Most used local language websites (other than English) Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Google

7%

9%

4%

58%

18%

13%

Yahoo

41%

0.7%

2%

7%

8%

9%

5%

4%

6%

4%

5%

8%

Malayalamanorama Eeandu

0.1%

8%

5%

4%

6%

7%

Thinamalar

4%

9%

0.0%

3%

0.0%

6%

Webduniya

0.0%

0.9%

7%

2%

8%

4%

Webulagam

7%

4%

0.5%

2%

0.9%

3%

Marathiworld

2%

6%

9%

0.2%

8%

3%

Keralakaumudi

13%

0.0%

0.1%

0.0%

0.0%

3%

Jagran

0.1%

3%

3%

0.0%

2%

3%

Base: 1,095

100

India Online 2007

Table 43: Preferred blog sites Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Google

17%

22%

17%

60%

23%

22%

Yahoo

44%

6%

9%

11%

15%

20%

Blogspot

3%

16%

13%

5%

10%

11%

Rediff

1%

9%

37%

5%

8%

11%

Blogger

8%

13%

5%

7%

14%

10%

Ibibo

8%

10%

7%

5%

19%

9%

Tagged

0.0%

0.2%

0.0%

0.0%

0.0%

3%

Hi5

0.9%

8%

0.1%

2%

0.1%

2%

Indiatimes

0.2%

2%

3%

1%

9%

2%

Youtube

11%

0.2%

0.4%

0.0%

0.2%

2%

Base: 1,476

101

Online News & Events

Table 44: Preferred astrology website Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Yahoo

63%

15%

15%

7%

12%

22%

Astrology

11%

19%

8%

11%

13%

17%

Google

6%

4%

5%

68%

6%

12%

Rediff

4%

11%

45%

4%

10%

10%

Indiatimes astrospeak

2%

11%

10%

3%

34%

8%

0.4%

2%

0.2%

0.7%

2%

3%

Sify

2%

3%

2%

0.2%

0.9%

3%

MSN

1%

2%

2%

0.5%

3%

3%

Sarafreder

Astrolife

0.7%

3%

4%

0.2%

0.8%

2%

Horoscope

0.5%

0.8%

0.1%

0.4%

2%

2%

Base: 5,269

102

India Online 2007

Table 45: Preferred online learning / education website Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Google

35.3%

26.5%

30.1%

73.8%

33.0%

33.6%

Yahoo

40.0%

5.2%

6.0%

1.9%

3.4%

11.3%

Wikipedia

1.8%

8.3%

4.6%

5.9%

6.7%

5.6%

Rediff

1.7%

2.4%

31.5%

2.0%

2.2%

4.6%

Education

1.5%

5.2%

0.2%

0.6%

4.5%

2.8%

Indiatimes

0.1%

1.6%

1.9%

0.1%

11.5%

1.5%

W3schools

0.4%

1.7%

1.5%

1.3%

1.8%

1.3%

IGNOU

0.8%

2.1%

0.6%

0.2%

1.9%

1.3%

MSN

0.8%

1.9%

0.9%

0.5%

0.5%

1.2%

CBSE

1.0%

0.3%

0.1%

0.0%

0.9%

1.2%

Base: 5,360

103

Online News & Events

Most Used Offline Media Brands Table 46: Favorite TV channels TV Channel Star Plus

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

13%

12%

14%

8%

17%

12%

% Change

7%

6%

2%

3%

6%

2%

Discovery

10%

5%

7%

9%

8%

8%

% Change

2%

1%

2%

2%

-0.8%

0.7%

NDTV

3%

18%

4%

3%

4%

6%

-0.4%

2%

0.3%

0.0%

-0.2%

0.2%

2%

4%

5%

3%

6%

5%

-1.2%

-0.8%

1%

-0.4%

2%

0.3%

% Change Aajtak % Change Sun TV % Change HBO

5%

5%

6%

5%

2%

5%

0.1%

-0.4%

3%

1%

0.8%

0.5%

3%

4%

3%

7%

7%

4%

-0.4%

1%

0.3%

4%

3%

0.6%

Sony

6%

3%

2%

2%

5%

4%

% Change

2%

0.4%

-3.5%

-3.0%

-0.3%

-1.3%

Star Movies

4%

4%

3%

2%

3%

3%

0.0%

2%

0.7%

-5.7%

-0.7%

0.1%

3%

2%

4%

3%

3%

3%

-1.5%

0.5%

0.0%

2%

-2.9%

-0.3%

% Change

% Change Zee TV % Change M TV % Change

4%

3%

2%

5%

3%

3%

-0.9%

0.9%

0.6%

-1.3%

2%

0.5%

Base: 7,691(CY), 9,918(PY)

104

India Online 2007

Table 47: Favorite newspapers Newspaper The Times of India

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

30%

44%

35%

36%

55%

35%

% Change

2%

2%

0.4%

1%

-4.2%

-2.6%

The Hindu

21%

23%

15%

23%

9%

20%

% Change

0.1%

6%

4%

9%

5%

5%

5%

6%

5%

7%

7%

6%

-1.9%

1%

-2.0%

-6.4%

-0.3%

-2.0%

The Hindustan Times % Change Deccan Chronicle

5%

2%

2%

5%

0.8%

4%

% Change

4%

-0.5%

2%

4%

0.6%

3%

Indian Express

6%

2%

2%

1%

2%

3%

% Change

3%

-2.6%

-2.6%

-0.5%

-0.3%

-0.3%

Eenadu

1%

2%

3%

3%

0.4%

3%

-1.8%

0.4%

1%

-1.6%

0.1%

0.8%

2%

3%

4%

2%

3%

3%

0.1%

0.7%

2%

-0.8%

1%

0.4%

2%

1%

3%

2%

1%

2%

0.2%

-1.1%

2%

0.6%

-0.3%

0.5%

% Change The Telegraph % Change The Economic Times % Change Dainik Bhaskar % Change Malyalam Manorama % Change

3%

1%

2%

2%

5%

2%

-2.2%

0.5%

-0.9%

1%

4%

-0.5%

1%

0.0%

2%

2%

0.0%

2%

-0.8%

-0.2%

0.2%

2%

-1.8%

-0.4%

Base: 7,732(CY), 9,409(PY)

105

Online News & Events

Table 48: Favorite magazines Magazine

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

19%

26%

26%

21%

31%

24%

-3.6%

0.6%

-5.0%

-7.3%

0.6%

-5.3%

8%

8%

6%

7%

6%

7%

% Change

-4.1%

0.6%

-3.7%

2%

2%

-0.5%

The Week

7%

6%

4%

8%

3%

6%

% Change

2%

-0.2%

-0.3%

-0.2%

-1.2%

1%

Sports Star

2%

9%

6%

6%

2%

5%

% Change

1%

5%

2%

4%

2%

2%

India Today % Change Reader's Digest

Outlook % Change Femina % Change

3%

8%

5%

3%

5%

4%

-3.2%

-6.3%

0.6%

0.6%

-2.0%

-2.2%

4%

3%

3%

3%

5%

3%

-1.7%

-1.2%

-0.2%

0.2%

-2.1%

-1.5%

Film Fare

5%

2%

3%

2%

3%

3%

% Change

3%

1%

1%

-4.1%

2%

1%

Digit

4%

1%

3%

2%

5%

3%

% Change

2%

-0.6%

1%

-0.2%

-1.5%

-0.4%

Business World

0.6%

3%

4%

3%

3%

3%

-0.5%

0.1%

3%

-0.4%

1%

0.8%

Women's Era

4%

3%

0.7%

2%

1%

2%

% Change

3%

2%

-0.7%

-2.9%

-0.9%

0.7%

% Change

Base: 6,725(CY), 8,675(PY)

106

India Online 2007

Table 49: Favorite radio channels Radio Channel Radio Mirchi % Change Red FM % Change

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

32%

43%

39%

27%

40%

38%

1%

13%

11%

5%

7%

11%

11%

9%

17%

12%

10%

11%

5%

2%

9%

3%

2%

4%

13%

8%

12%

13%

11%

11%

% Change

-0.4%

-1.2%

-2.4%

-0.5%

-0.3%

-3.3%

Radio City

12%

12%

9%

16%

14%

11%

% Change

3%

-0.1%

-1.0%

2%

-3.2%

-1.7%

Suryan FM

9%

8%

2%

7%

1%

7%

% Change

6%

4%

1%

2%

1%

4%

Big FM

4%

5%

4%

5%

7%

6%

% Change

4%

5%

4%

5%

7%

6%

AIR FM GOLD

6%

5%

5%

6%

1%

5%

AIR

% Change

-25.5%

-25.9%

-23.7%

-25.9%

-22.7%

-23.7%

AIR FM RAINBOW

6%

2%

4%

6%

4%

4%

% Change

5%

-0.3%

2%

5%

3%

2%

Fever FM

1%

3%

2%

2%

6%

3%

% Change

1%

3%

2%

2%

6%

3%

World Space

0.5%

2%

0.8%

0.6%

2%

2%

% Change

0.3%

2%

0.4%

0.4%

1%

0.8%

Base: 5,213(CY), 8,071(PY)

107

Online News & Events

Offline Brands Recalled Table 50: TOM recall for brands TOM Brand

Yahoo

NDTV

Rediff

Sony

7%

12%

% Change

1%

5%

Nokia

8%

% Change Tata % Change

Google

Indiatimes

ANU

8%

5%

9%

8%

1%

-0.8%

4%

2%

7%

8%

7%

8%

7%

3%

3%

3%

1%

3%

2%

5%

4%

6%

6%

7%

5%

-3.3%

-2.7%

-0.9%

-4.1%

-1.5%

-2.2%

LG

6%

3%

4%

5%

4%

4%

% Change

2%

-1.1%

0.6%

0.6%

0.3%

0.6%

Colgate

3%

3%

3%

2%

5%

3%

% Change

2%

-0.2%

-0.2%

0.4%

1%

0.9%

Reliance

3%

2%

4%

2%

4%

3%

% Change

1%

-1.4%

-0.9%

1%

-1.1%

-0.1%

HLL

2%

4%

3%

1%

2%

3%

0.5%

2%

1%

0.2%

0.2%

2%

3%

3%

2%

4%

2%

2%

0.6%

-2.3%

0.0%

-2.8%

0.7%

-0.5%

3%

3%

2%

1%

3%

2%

-1.1%

0.5%

-0.2%

-1.8%

0.2%

-0.2%

% Change Nike % Change Samsung % Change Pepsi % Change

0.7%

3%

2%

4%

2%

2%

-1.0%

-2.7%

0.2%

2%

-1.6%

-0.8%

Base: 8,301(CY), 10,941(PY)

108

Segment Wise Detailed Tables

109

Table 1: Gender breakup Gender

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

1,183

1,013

808

723

604

8,509

Male

78%

83%

80%

81%

86%

83%

Female

22%

17%

20%

19%

14%

17%

Sample Base

Table 2: Age group distribution Age Group

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

1,183

1,013

808

723

604

8,509

13-18 yrs

16%

8%

6%

15%

7%

9%

19-24 yrs

37%

22%

25%

44%

32%

31%

25-35 yrs

28%

43%

41%

31%

36%

37%

36-45 yrs

9%

18%

16%

6%

13%

13%

46-55 yrs

6%

7%

9%

3%

7%

6%

Above 55 yrs

3%

2%

4%

1%

5%

3%

Sample Base

110

Table 3: City class - by population size City Class

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

1,183

1,013

808

723

604

8,509

Up to 1 Lakh

11%

8%

11%

13%

11%

11%

1-5 Lakhs

14%

15%

16%

13%

15%

15%

5-10 Lakhs

33%

20%

25%

32%

21%

28%

Above 10 Lakhs

43%

58%

49%

43%

53%

47%

Indiatimes

ANU

Table 4: City class - by market size City Class Sample Base

Yahoo

NDTV

Rediff

Google

1,183

1,013

808

723

604

8,509

Metro

36%

52%

40%

36%

44%

40%

Urban uptowns

15%

11%

13%

11%

14%

14%

Emerging Towns

16%

11%

14%

18%

11%

15%

Others

34%

26%

33%

35%

32%

31%

111

Table 5: City wise distribution Cities

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

1,183

1,013

808

723

604

8,509

Delhi

9%

15%

12%

11%

17%

12%

Mumbai

8%

10%

15%

11%

15%

10%

Bangalore

6%

12%

7%

7%

9%

7%

Hyderabad

7%

5%

5%

6%

4%

6%

Chennai

5%

8%

4%

4%

0.6%

5%

Kolkata

3%

5%

3%

3%

4%

3%

Pune

2%

3%

4%

2%

4%

3%

Ahmadabad

2%

2%

1%

0.7%

2%

1%

Lucknow

1%

1%

1%

0.8%

1%

1%

Coimbatore

2%

0.9%

1%

1%

0.3%

1%

Sample Base

Visakhapatanam

1%

0.8%

0.8%

2%

0.5%

0.9%

0.5%

0.6%

1%

1%

1%

0.8%

Indore

1%

0.6%

1%

0.7%

1%

0.8%

Jaipur

0.9%

0.9%

0.9%

0.2%

0.5%

0.7%

Thiruvanathapuram

1%

0.2%

0.2%

1%

1%

0.7%

Chandigarh

1%

0.4%

0.4%

1%

0.2%

0.6%

Surat

1%

0.4%

0.5%

0.3%

1%

0.6%

Vadodara

0.5%

0.8%

0.7%

0.2%

1%

0.6%

Bhopal

0.8%

0.3%

0.4%

0.8%

0.6%

0.6%

Patna

0.4%

0.6%

0.6%

0.5%

0.6%

0.6%

Kochi

0.6%

0.6%

0.4%

0.7%

0.0%

0.6%

Faridabad

0.3%

0.6%

0.5%

0.3%

1%

0.5%

Ludhiana

0.5%

0.8%

0.6%

0.3%

0.5%

0.5%

Bhubaneswar

0.5%

0.7%

0.6%

0.8%

0.8%

0.5%

Vijayavada

0.3%

0.3%

0.4%

0.5%

0.2%

0.5%

Madurai

0.6%

0.3%

0.2%

0.3%

0.0%

0.4%

Nashik

0.3%

0.2%

0.6%

0.2%

0.3%

0.4%

Nagpur

Mysore

1%

0.4%

0.4%

0.5%

0.8%

0.4%

Dehradun

0.4%

0.5%

0.5%

0.2%

0.5%

0.4%

kanpur

0.3%

0.0%

0.3%

0.3%

0.2%

0.3%

Allahabad

0.4%

0.0%

0.2%

0.3%

0.3%

0.3%

Cuttack

0.2%

0.1%

0.6%

0.7%

0.3%

0.3%

Agra

0.0%

0.7%

0.4%

0.5%

0.5%

0.3%

Amritsar

0.4%

0.3%

0.1%

0.2%

0.5%

0.3%

Goa

0.1%

0.3%

0.4%

0.3%

0.5%

0.3%

Meerut

0.1%

0.3%

0.3%

0.3%

0.2%

0.3%

Rajkot

0.1%

0.2%

0.2%

0.0%

0.2%

0.3%

Tiruchirapalli

0.3%

0.3%

0.4%

0.2%

0.0%

0.3%

Mangalore

0.4%

0.3%

0.4%

0.3%

0.0%

0.3%

Aurangabad

0.1%

0.1%

0.2%

0.0%

0.0%

0.2%

Guwahati

0.1%

0.5%

0.4%

0.2%

0.5%

0.2%

Ranchi

0.5%

0.1%

0.3%

0.7%

0.2%

0.2%

Jabalpur

0.3%

0.3%

0.1%

0.2%

0.3%

0.2%

Raipur

0.1%

0.2%

0.1%

0.0%

0.2%

0.2%

Varanasi

0.2%

0.1%

0.1%

0.5%

0.3%

0.2%

Jodhpur

0.3%

0.1%

0.1%

0.0%

0.2%

0.1%

Assansol

0.0%

0.1%

0.3%

0.0%

0.0%

0.1%

112

Cities

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Dhanbad

0.1%

0.0%

0.1%

0.2%

0.0%

0.1%

Solapur

0.2%

0.0%

0.1%

0.2%

0.2%

0.1%

Others from North India

10%

5%

6%

10%

9%

8%

Others from South India

17%

12%

11%

16%

6%

15%

Others from East India

7%

4%

7%

6%

6%

5%

Others from West India

5%

5%

7%

6%

7%

6%

Indiatimes

ANU

Table 6: Region-wise break-ups Region Sample Base

Yahoo

NDTV

Rediff

Google

1,183

1,013

808

723

604

8,509

North

19%

21%

21%

22%

26%

21%

East

10%

12%

12%

13%

12%

11%

South

49%

46%

37%

43%

26%

43%

West

22%

22%

31%

22%

35%

25%

113

Table 7: Preferred language of reading Language Sample Base

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

1,183

1,013

808

723

604

8,509

English

39%

56%

49%

44%

53%

45%

Hindi

16%

12%

14%

15%

22%

16%

Telugu

6%

5%

6%

7%

1%

7%

Tamil

9%

8%

4%

5%

1%

7%

Malayalam

6%

1%

2%

6%

2%

5%

Marathi

5%

3%

6%

4%

5%

4%

Kannada

5%

4%

5%

4%

3%

4%

Gujarati

4%

2%

3%

0.9%

4%

3%

Bengali

2%

5%

3%

2%

3%

3%

Oriya

2%

0.7%

2%

6%

2%

2%

Punjabi

2%

0.9%

1%

1%

0.9%

1%

Urdu

1%

0.6%

0.6%

0.7%

1%

1%

Awadhi

0.6%

0.6%

0.4%

0.6%

0.4%

0.6%

Assamese

0.2%

0.5%

0.5%

0.5%

0.4%

0.5%

Marwari

0.6%

0.7%

0.6%

0.1%

0.4%

0.4%

Konkani

0.3%

0.2%

0.7%

0.7%

0.0%

0.3%

Sindhi

0.8%

0.1%

0.1%

0.5%

0.2%

0.3%

Bhojpuri

0.0%

0.2%

0.4%

0.5%

0.3%

0.2%

Chhattisgarhi

0.3%

0.0%

0.0%

0.0%

0.1%

0.1%

Haryanvi

0.0%

0.0%

0.2%

0.4%

0.0%

0.1%

Kashmiri

0.0%

0.0%

0.2%

0.1%

0.3%

0.1%

Maithili

0.1%

0.1%

0.1%

0.4%

0.0%

0.1%

Sanskrit

0.0%

0.0%

0.0%

0.7%

0.0%

0.1%

Tulu

0.0%

0.0%

0.1%

0.0%

0.0%

0.1%

Manipuri

0.1%

0.1%

0.1%

0.1%

0.0%

0.1%

Bodo

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Bundeli

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Dogri

0.0%

0.0%

0.1%

0.2%

0.0%

0.0%

Kanauji

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Kurchi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Magahi

0.0%

0.0%

0.0%

0.2%

0.0%

0.0%

Nepali

0.0%

0.0%

0.0%

0.2%

0.0%

0.0%

Santhali

0.0%

0.0%

0.0%

0.2%

0.0%

0.0%

Others

0.3%

0.1%

0.3%

0.7%

0.4%

0.4%

114

Table 8: Socio economic classification SEC Sample Base

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

1,183

1,013

808

723

604

8,509

SEC A

21%

37%

32%

25%

32%

28%

SEC B

31%

32%

34%

26%

33%

32%

SEC C

26%

18%

20%

26%

17%

22%

SEC D

15%

9%

9%

13%

12%

13%

SEC E

7%

4%

5%

10%

5%

6%

Table 9: Highest educational qualification Education Sample Base

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

1,183

1,013

808

723

604

8,509

Up to SSC/HSC

16%

10%

8%

14%

10%

12%

College but not Graduate

27%

18%

18%

25%

24%

22%

Graduate & above - general stream

38%

39%

43%

32%

36%

38%

Graduate & above - professional stream

20%

34%

32%

29%

31%

28%

Table 10: Occupational break up Occupation

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

1,183

1,013

808

723

604

8,509

Unemployed

51%

26%

26%

47%

36%

36%

Employed

50%

74%

74%

53%

64%

64%

115

Table 11: Function / field of occupation Functions

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

742

635

507

454

379

5,337

IT/Software

13%

21%

18%

23%

18%

21%

Marketing/Sales

18%

15%

15%

14%

11%

14%

Manufacturing

11%

13%

11%

8%

14%

12%

Administration

10%

8%

13%

6%

11%

10%

Finance

13%

13%

10%

7%

12%

10%

Consultancy

5%

4%

5%

4%

7%

6%

Academics

6%

4%

5%

4%

2%

4%

Advertising/PR/Media

4%

3%

3%

5%

5%

3%

HR

2%

4%

2%

4%

3%

3%

21%

16%

18%

27%

18%

18%

Others

Table 12: Head of the household Head Of The HH

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

1,183

1,013

808

723

604

8,509

Head of the household

39%

56%

54%

38%

50%

48%

Not head of the household

62%

45%

46%

62%

50%

52%

Sample Base

Table 13: Monthly family income Income Sample Base

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

1,018

871

696

622

520

7,323

Up to 5K

13%

6%

10%

14%

7%

11%

5-10K

23%

17%

22%

22%

19%

23%

10-20K

30%

26%

25%

30%

26%

26%

20-30K

12%

18%

14%

11%

17%

15%

30-50K

9%

15%

15%

7%

14%

12%

50-75K

3%

7%

5%

4%

4%

5%

75-100K

4%

4%

4%

4%

4%

4%

Above 100K

6%

8%

6%

8%

9%

6%

116

Table 14: Most expensive vehicle owned by the household Vehicle Owned

Yahoo

NDTV

Rediff

1,183

1,013

8%

2%

Motor-Cycle/Scooter

45%

Small Car (Up to Rs.4 lakhs) Mid-Size Car (Rs.4 to 8 lakhs) Premium/Luxury Car (Above Rs. 8 lakhs) Others

Sample Base Bi-Cycle

Don't own a vehicle

Google

Indiatimes

ANU

808

723

604

8,509

6%

10%

4%

6%

42%

42%

35%

38%

42%

18%

25%

20%

19%

24%

20%

9%

11%

11%

7%

11%

10%

2%

2%

2%

2%

2%

2%

1%

0.6%

2%

2%

1%

1%

18%

17%

17%

26%

20%

19%

Table 15: Ownership of credit cards (individually) Credit Card

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

1,183

1,013

808

723

604

8,509

Single Card

18%

21%

21%

15%

23%

19%

Multiple Cards

12%

24%

20%

13%

19%

17%

No Credit Card

70%

55%

58%

73%

59%

64%

117

Table 16: Household asset ownership Asset Sample Base

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

1,183

1,013

808

723

604

8,509

Color TV

92%

97%

93%

89%

92%

93%

Mobile Phone

89%

94%

90%

88%

93%

90%

Bank Account

84%

86%

86%

77%

89%

84%

Fridge

77%

84%

79%

72%

81%

78%

Cable TV connection/DTH

74%

78%

74%

68%

78%

74%

Computer/Laptop

72%

72%

69%

66%

73%

71%

Camera

67%

71%

70%

60%

72%

67%

Landline Phone

67%

69%

65%

58%

66%

65%

Life Insurance

63%

71%

69%

54%

67%

63%

Home

59%

61%

58%

58%

64%

59%

Washing Machine

59%

65%

61%

53%

64%

59%

Music System/DVD/MP3

54%

64%

55%

49%

63%

58%

Debit Card

49%

66%

59%

51%

62%

58%

Credit Card

33%

49%

44%

32%

43%

39%

Fixed Deposits

36%

43%

39%

30%

43%

37%

Medical Insurance/CGHS

31%

42%

38%

29%

42%

36%

Air Conditioner

26%

31%

27%

24%

31%

26%

Microwave

25%

34%

27%

21%

34%

26%

Mutual Funds

18%

34%

26%

16%

30%

24%

Demat Account

19%

29%

28%

15%

26%

23%

Share of Companies

19%

27%

25%

15%

27%

22%

Video Camera

19%

21%

20%

19%

26%

21%

IPod

12%

14%

9%

11%

15%

12%

Chit Fund Deposits

11%

7%

5%

8%

5%

7%

118

Table 17: Current loan liabilities Loan Sample Base

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

1,183

1,013

808

723

604

8,509

Home Loan

43%

42%

42%

46%

45%

43%

Personal Loan

24%

26%

22%

15%

23%

22%

Car Loan

12%

16%

15%

13%

14%

13%

Two - wheeler Loan

14%

13%

12%

13%

11%

13%

Education Loan

13%

8%

8%

11%

8%

9%

Business Loan

4%

3%

3%

4%

4%

4%

Consumer Durables

4%

4%

4%

3%

2%

3%

0.0%

0.0%

0.3%

0.1%

0.0%

0.1%

8%

6%

11%

10%

8%

8%

Other None of Above

Table 18: Years of experience in using internet Experience

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

1,183

1,013

808

723

604

8,509

7%

3%

6%

8%

3%

7%

6 Months-1 year

11%

6%

8%

9%

5%

9%

1-2 years

21%

12%

13%

17%

13%

14%

2-5 years

25%

26%

25%

30%

29%

26%

5-6 years

11%

14%

14%

10%

16%

13%

6 years and above

26%

38%

35%

26%

35%

31%

Less Than 6 Months

Table 19: Place of accessing internet Place Of Access

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

1,183

1,013

808

723

604

8,509

Home

67%

64%

60%

59%

63%

63%

Place of work (office / school / college)

73%

83%

83%

81%

81%

80%

Cyber cafe

51%

44%

46%

50%

51%

48%

6%

8%

9%

8%

9%

8%

Sample Base

In transit (while traveling)

119

Table 20: Type of internet connection at home Connection Type

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

744

637

508

455

380

5,352

24 Hrs Broadband

31%

38%

35%

31%

38%

35%

Broadband Dial Up

24%

31%

25%

27%

23%

26%

Regular Dial Up

14%

14%

17%

16%

11%

15%

Cable

15%

6%

10%

8%

13%

9%

Mobile Connection

6%

3%

5%

8%

8%

6%

Wi Fi Connection

1%

2%

0.8%

2%

2%

1%

0.3%

0.5%

0.6%

0.0%

0.6%

0.5%

Others

2%

1%

0.6%

3%

2%

2%

Don't Know

6%

5%

5%

6%

4%

5%

Lease/Dedicated line

Table 21: Type of internet connection at office Connection Type

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

948

811

648

579

484

6,817

24 Hrs Broadband

31%

36%

33%

31%

34%

34%

Broadband Dial Up

21%

22%

26%

21%

22%

22%

Lease/Dedicated line

3%

13%

8%

7%

10%

9%

Regular Dial Up

9%

5%

5%

5%

5%

6%

Cable

6%

5%

7%

9%

4%

6%

Wi Fi Connection

5%

2%

2%

5%

4%

3%

Mobile Connection

3%

0.7%

2%

0.9%

2%

2%

0.7%

2%

2%

2%

1%

2%

23%

16%

14%

19%

18%

17%

Others Don't Know

120

Table 22: Service provider subscribed to at home Service Provider

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

744

637

508

455

380

5,352

BSNL/Sancharnet

38%

35%

36%

32%

32%

35%

Airtel/Bharti

15%

20%

15%

17%

23%

18%

VSNL / Tata

11%

10%

10%

9%

7%

10%

Local Cable Operator

10%

9%

9%

8%

11%

9%

Sify

5%

7%

6%

8%

6%

6%

MTNL

4%

6%

7%

6%

8%

5%

Reliance

2%

6%

7%

6%

5%

5%

0.0%

0.1%

0.4%

0.3%

0.0%

0.2%

11%

6%

6%

8%

7%

8%

6%

2%

4%

5%

4%

4%

Spectranet Others Don't Know

Table 23: Service provider subscribed to at office Service Provider

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

948

811

648

579

484

6,817

BSNL/Sancharnet

33%

24%

29%

26%

24%

27%

Airtel/Bharti

13%

21%

15%

13%

15%

16%

VSNL / Tata

7%

13%

14%

8%

10%

12%

Reliance

5%

6%

6%

5%

5%

5%

Sify

2%

5%

4%

6%

5%

5%

Local Cable Operator

4%

3%

5%

5%

6%

4%

MTNL

4%

4%

6%

4%

5%

4%

0.4%

0.5%

0.4%

0.2%

0.7%

0.4%

8%

7%

7%

9%

8%

8%

23%

17%

14%

24%

21%

19%

Spectranet Others Don't Know

121

Table 24: Frequency of accessing internet from home Frequency

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

722

618

493

441

369

5,192

Over 5 times a Day

24%

25%

23%

28%

28%

28%

2-5 times a Day

32%

25%

30%

24%

29%

28%

Once Daily

32%

36%

33%

33%

31%

31%

8%

10%

9%

8%

7%

8%

Once In 2-3 Days Once a Week

4%

3%

4%

4%

4%

4%

1-3 times a Month

0.7%

0.5%

0.8%

1%

0.7%

0.7%

Once in More than a Month

0.1%

0.3%

0.6%

2%

0.0%

0.8%

Table 25: Frequency of accessing internet from office Frequency

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

861

737

588

526

440

6,192

Over 5 times a Day

32%

52%

45%

44%

46%

44%

2-5 times a Day

23%

20%

24%

22%

24%

23%

Once Daily

26%

20%

20%

20%

20%

21%

Once In 2-3 Days

9%

4%

6%

9%

4%

6%

Once a Week

5%

3%

3%

4%

3%

4%

1-3 times a Month

1%

0.7%

1%

2%

1%

1%

Once in More than a Month

3%

0.9%

0.3%

0.4%

1%

1%

Table 26: Time of the day accessing internet from home Time Slot Sample Base

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

707

605

483

432

361

5,088

Before 9.00 AM

5%

4%

6%

1%

8%

5%

9.00 AM-12.00 Noon

8%

5%

7%

10%

7%

7%

12.00 Noon - 3.00 PM

5%

5%

4%

6%

6%

5%

3.00 PM-6.00 PM

5%

4%

5%

7%

6%

5%

6.00 PM - 9.00 PM

18%

16%

20%

16%

10%

17%

9.00 PM - 12.00 Midnight

33%

45%

38%

34%

36%

37%

After 12.00 Midnight

3%

4%

3%

2%

3%

4%

Throughout the Day

23%

19%

18%

23%

24%

21%

122

Table 27: Time of the day accessing internet from office Time Slot

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

861

737

589

527

440

6,197

2%

2%

2%

2%

1%

2%

9.00 AM-12.00 Noon

26%

20%

19%

18%

16%

20%

12.00 Noon - 3.00 PM

22%

18%

19%

18%

21%

19%

3.00 PM-6.00 PM

14%

11%

14%

11%

13%

13%

6.00 PM - 9.00 PM

5%

7%

8%

11%

8%

7%

9.00 PM - 12.00 Midnight

4%

3%

3%

4%

4%

4%

After 12.00 Midnight

1%

2%

2%

1%

1%

1%

Throughout the Day

27%

39%

34%

35%

37%

34%

Sample Base Before 9.00 AM

Table 28: Duration of internet usage from home Time Spent

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

715

612

488

437

365

5,141

Less than 30 Minutes

11%

13%

14%

9%

14%

13%

30 to 60 Minutes

23%

32%

31%

19%

28%

26%

1-2 Hours

36%

33%

31%

41%

32%

34%

2-5 Hours

24%

16%

19%

20%

20%

20%

5-8 Hours

4%

4%

3%

7%

2%

4%

More than 8 Hours

2%

2%

3%

4%

4%

3%

Table 29: Duration of internet usage from office Time Spent

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

844

722

577

516

431

6,071

Less than 30 Minutes

22%

17%

23%

13%

16%

18%

30 to 60 Minutes

22%

25%

25%

22%

28%

24%

1-2 Hours

30%

25%

24%

29%

26%

26%

2-5 Hours

13%

19%

16%

19%

15%

18%

5-8 Hours

9%

9%

7%

8%

8%

8%

More than 8 Hours

5%

6%

6%

9%

7%

7%

123

Table 30: Duration of internet usage during weekdays Time Spent

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

1,064

911

727

651

544

7,656

6%

7%

7%

5%

9%

7%

30 to 60 Minutes

17%

16%

20%

15%

17%

17%

1-2 Hours

34%

35%

31%

31%

31%

31%

2-5 Hours

26%

26%

27%

26%

26%

27%

5-8 Hours

9%

9%

8%

13%

9%

9%

More than 8 Hours

8%

8%

8%

11%

9%

9%

Less than 30 Minutes

Table 31: Duration of internet usage during weekends Time Spent

Yahoo

NDTV

Sample Base

955

818

653

8%

9%

11%

30 to 60 Minutes

17%

14%

19%

1-2 Hours

25%

29%

31%

2-5 Hours

27%

28%

5-8 Hours

13% 9%

Less than 30 Minutes

More than 8 Hours

Rediff

Google

Indiatimes

ANU

584

488

6,873

10%

10%

10%

15%

14%

15%

28%

32%

29%

23%

24%

22%

26%

11%

8%

11%

11%

11%

8%

7%

13%

11%

10%

Table 32: Duration of PC usage from home Time Spent

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

771

660

527

471

394

5,546

Less than 30 Minutes

10%

12%

11%

7%

11%

9%

30 to 60 Minutes

19%

21%

22%

20%

19%

20%

1-2 Hours

34%

40%

33%

31%

40%

36%

2-5 Hours

26%

18%

20%

25%

17%

22%

5-8 Hours

7%

4%

8%

10%

6%

8%

More than 8 Hours

4%

5%

6%

8%

6%

6%

124

Table 33: Duration of PC usage from office Time Spent

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

884

757

604

541

452

6,362

4%

3%

4%

4%

4%

4%

30 to 60 Minutes

12%

6%

7%

9%

6%

7%

1-2 Hours

22%

12%

15%

15%

18%

16%

2-5 Hours

22%

19%

21%

21%

22%

22%

5-8 Hours

22%

33%

28%

29%

27%

28%

More than 8 Hours

18%

26%

24%

22%

25%

24%

Less than 30 Minutes

Table 34: Time spent by internet users on watching TV Time Spent

Yahoo

Sample Base

NDTV

Rediff

Google

Indiatimes

ANU

1,054

902

720

645

538

7,584

Less than 30 Minutes

18%

13%

12%

20%

14%

16%

30 to 60 Minutes

29%

26%

30%

28%

28%

28%

1-2 Hours

37%

47%

45%

42%

44%

43%

2-5 Hours

14%

13%

11%

10%

12%

12%

5-8 Hours

0.8%

1%

0.9%

0.7%

2%

1%

More than 8 Hours

0.8%

0.0%

0.6%

0.6%

0.3%

0.5%

Table 35: Time spent by internet users on reading newspaper Time Spent

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

1,083

927

740

662

553

7,788

Less than 30 Minutes

46%

44%

43%

45%

46%

45%

30 to 60 Minutes

43%

41%

45%

42%

41%

42%

1-2 Hours

11%

15%

12%

13%

12%

12%

2-5 Hours

0.5%

0.5%

0.8%

0.8%

0.6%

0.9%

5-8 Hours

0.1%

0.0%

0.0%

0.2%

0.1%

0.1%

More than 8 Hours

0.1%

0.0%

0.0%

0.3%

0.0%

0.1%

125

Table 36: Time spent by internet users on listening to radio Time Spent

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

731

626

500

447

374

5,262

Less than 30 Minutes

44%

49%

50%

46%

50%

47%

30 to 60 Minutes

26%

27%

23%

25%

25%

26%

1-2 Hours

19%

18%

19%

20%

18%

19%

2-5 Hours

7%

3%

7%

6%

6%

5%

5-8 Hours

2%

1%

0.5%

0.7%

0.5%

2%

More than 8 Hours

2%

2%

1%

3%

0.8%

2%

Table 37: Professional activities Activity

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

1,183

1,013

808

723

604

8,509

Emailing - work related

84%

88%

89%

84%

89%

86%

Job Search

83%

85%

81%

89%

80%

83%

Instant messaging

87%

74%

76%

90%

80%

79%

Search work related info

54%

56%

53%

51%

59%

54%

Check business/Financial news

30%

41%

43%

26%

41%

37%

Business/prof. networking

25%

32%

32%

29%

35%

31%

Look for Seminar/workshops

29%

28%

27%

28%

28%

28%

Check business travel info.

18%

26%

27%

18%

24%

23%

0.6%

0.6%

1%

0.6%

0.9%

1%

Rediff

Google

Indiatimes

ANU

Sample Base

None of the Above

Table 38: Personal activities Activity

Yahoo

NDTV

Sample Base

1,183

1,013

808

723

604

8,509

Check news

100%

100%

100%

100%

100%

100%

Emailing - personal

90%

91%

93%

88%

92%

91%

Check Sports

77%

77%

76%

87%

73%

77%

Dating/Friendship

74%

60%

63%

83%

67%

67%

Matrimonial search

67%

58%

61%

78%

62%

64%

Astrology

74%

56%

64%

80%

62%

63%

Chatting

66%

62%

54%

66%

61%

63%

Social networking/communities

68%

56%

62%

84%

63%

62%

Search for product information

45%

53%

53%

50%

57%

50%

Share pictures

47%

42%

37%

47%

44%

44%

Check hobby related info

39%

38%

36%

35%

38%

36%

Check health & lifestyle info

35%

33%

39%

30%

39%

35%

Check cinema content

31%

32%

29%

31%

32%

32%

Check personal travel info.

22%

34%

33%

26%

35%

30%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

None of the above

126

Table 39: Downloading activities Activity

Yahoo

NDTV

Sample Base

Rediff

Google

Indiatimes

ANU

1,183

1,013

808

723

604

8,509

Music

85%

71%

69%

89%

75%

76%

Online games

80%

67%

68%

85%

70%

72%

Mobile contents (ring tones/games)

70%

60%

66%

81%

65%

66%

Educational / Learning material

73%

59%

65%

86%

63%

65%

Screensavers/wallpapers

55%

47%

48%

49%

48%

49%

Movies

36%

32%

30%

34%

32%

33%

Adult content

26%

18%

20%

19%

21%

20%

4%

7%

6%

2%

6%

6%

None of the above

Table 40: E-commerce related activities Activity

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

1,171

1,003

801

716

598

8,427

Check financial info

66%

65%

72%

79%

64%

66%

E-greetings

61%

69%

62%

57%

70%

64%

Check real estate info

59%

52%

59%

76%

52%

55%

Net banking

27%

45%

39%

29%

43%

36%

Book train tickets

28%

39%

31%

29%

34%

33%

Buy non-travel products

23%

37%

34%

20%

41%

29%

Book air tickets

19%

36%

29%

22%

36%

27%

Online bill payment

20%

34%

29%

20%

31%

27%

Online stock trading

14%

20%

20%

12%

20%

17%

Net telephony

13%

15%

15%

17%

16%

16%

Book hotels

8%

11%

9%

10%

8%

10%

None of these

9%

3%

4%

5%

4%

5%

Sample Base

Table 41: Online shopping Online Shopping

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

1,183

1,013

808

723

604

8,509

Searched only

36%

24%

30%

37%

24%

31%

Both searched and bought

41%

61%

52%

39%

60%

50%

Neither searched nor bought

24%

15%

18%

24%

16%

20%

Sample Base

127

Table 42: Response to online marketing stimulus Response

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

954

817

652

583

487

6,862

Clicked a banner ad

50%

48%

50%

53%

50%

50%

Participated in an online contest

49%

47%

49%

38%

51%

47%

Clicked a sponsored search ad

43%

41%

42%

36%

44%

41%

Bid/Bought in an Online auction

24%

24%

28%

24%

30%

25%

Bought in a special promotion / deal

22%

22%

26%

29%

27%

24%

Clicked a product/service e-mailer

13%

17%

19%

16%

21%

17%

None of the above

24%

24%

22%

25%

18%

24%

Table 43: Blogging activities Activity Sample Base Check / read blogs at least once a week

Yahoo

NDTV

1,183

1,013

808

28%

25%

24%

Check / read blogs less than once a week

Rediff

Google

Indiatimes

ANU

723

604

8,509

26%

27%

27%

5%

6%

6%

6%

4%

5%

Comment on blog post at least once a week

11%

11%

9%

15%

10%

12%

Comment on blog post less than once a week

3%

3%

3%

4%

4%

3%

Have a blog site of my own None of the above

6%

7%

7%

13%

7%

8%

65%

65%

67%

64%

65%

65%

Table 44: Member of an online community Membership

Yahoo

NDTV

Sample Base

Rediff

Google

Indiatimes

ANU

1,183

1,013

808

723

604

8,509

Not a member of any online community

53%

56%

62%

51%

52%

55%

Member of an online community

47%

45%

38%

49%

48%

45%

128

Table 45: Membership by type of online community Membership

Yahoo

NDTV

Indiatimes

ANU

Sample Base

1,183

1,013

808

53%

56%

62%

723

604

8,509

51%

52%

55%

Alumni & Schools

5%

10%

8%

7%

8%

8%

Computers & Internet

7%

5%

Romance & Relationships

4%

4%

4%

9%

5%

6%

4%

6%

5%

5%

Business / Professional community

3%

Music

4%

4%

4%

2%

4%

4%

3%

2%

3%

3%

3%

Schools & Education

4%

3%

2%

4%

3%

3%

Games

3%

2%

2%

2%

2%

3%

Individuals

4%

2%

1%

2%

3%

2%

Arts & Entertainment

2%

1%

2%

3%

1%

2%

Cultures & Community

2%

2%

0.9%

5%

2%

2%

Company

0.7%

2%

2%

1%

2%

2%

Travel

Not a member of any online community

Rediff

Google

0.5%

2%

0.7%

0.8%

2%

1%

Science & History

2%

0.5%

0.6%

2%

2%

1%

Religion & Beliefs

1%

0.8%

0.8%

0.4%

1%

0.9%

Health, Wellness & Fitness

1%

0.5%

0.7%

1%

0.8%

0.7%

Automotive

0.4%

0.6%

0.7%

0.0%

0.8%

0.7%

Family & Home

0.8%

0.9%

0.4%

0.7%

0.4%

0.6%

1%

1%

0.4%

0.6%

0.6%

0.5%

Countries & Regional

0.7%

0.1%

0.2%

0.3%

0.5%

0.4%

Hobbies & Crafts

0.5%

0.2%

0.4%

0.4%

0.3%

0.4%

1%

0.1%

0.4%

0.2%

0.4%

0.4%

Gay, Lesbian & Bi

0.5%

0.5%

0.2%

0.0%

0.3%

0.3%

Cities & Neighborhoods

0.3%

0.3%

0.1%

0.1%

0.2%

0.2%

Government & Politics

0.3%

0.2%

0.2%

0.0%

0.1%

0.2%

Pets & Animals

0.3%

0.4%

0.2%

0.2%

0.2%

0.2%

Food, Drink & Wine

0.1%

0.0%

0.2%

0.1%

0.0%

0.1%

Fashion & Beauty

Recreation & Sports

Table 46: Usage of other language websites Language

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

1,183

1,013

808

723

604

8,509

Use other language websites

16%

13%

10%

13%

10%

15%

Use only English websites

84%

87%

90%

87%

90%

85%

Sample Base

129

Table 47: Online activities desired in other languages Activity Sample Base

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

1,183

1,013

808

723

604

8,509

Email

67%

61%

61%

63%

58%

64%

Entertainment

56%

45%

45%

47%

47%

49%

Chatting

53%

43%

41%

53%

47%

48%

Online news

40%

38%

35%

33%

39%

40%

Search information

42%

32%

34%

34%

35%

36%

Online learning / education

38%

34%

31%

35%

31%

34%

Astrology

31%

25%

26%

23%

25%

26%

Online shopping

17%

23%

20%

21%

24%

21%

Travel related information

18%

20%

20%

18%

19%

19%

Matrimony

18%

12%

13%

13%

15%

16%

Blog

13%

17%

14%

14%

19%

14%

Not Interested

16%

19%

23%

20%

22%

19%

Table 48: Problems faced while surfing the internet Problems Faced

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

1,183

1,013

808

723

604

8,509

Slow website opening

65%

63%

65%

61%

62%

62%

Spam / junk mails

47%

59%

54%

46%

58%

54%

Virus / spyware

50%

58%

51%

54%

59%

53%

Unsolicited ads/pop-ups

44%

54%

50%

40%

56%

48%

Difficult to connect

36%

32%

34%

34%

32%

33%

Lack of response to queries

30%

26%

29%

33%

32%

29%

Cumbersome navigation

13%

15%

16%

17%

16%

15%

Lack of local language content

9%

9%

10%

12%

9%

9%

Never faced any problem

8%

6%

8%

8%

5%

8%

Others

1%

2%

2%

2%

2%

2%

Sample Base

130

Table 49: Top of mind unaided recall - all websites Website Sample Base

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

1,158

992

792

708

592

8,332

Google

23%

36%

23%

49%

37%

31%

Yahoo

53%

26%

19%

22%

25%

30%

Rediff

4%

9%

38%

5%

10%

11%

Orkut

5%

5%

2%

3%

3%

4%

Gmail

2%

3%

3%

4%

4%

3%

Hotmail

0.7%

3%

1%

0.5%

1%

2%

Indiatimes

0.9%

2%

0.9%

0.0%

9%

1%

Contest2win

0.1%

0.3%

2%

0.3%

0.1%

0.6%

MSN

0.0%

0.3%

0.3%

0.7%

0.7%

0.6%

Sify

0.0%

0.4%

0.2%

1%

0.4%

0.6%

Moneycontrol

0.2%

0.3%

0.2%

0.0%

0.7%

0.5%

Funmaza

0.2%

0.0%

0.0%

0.0%

0.0%

0.5%

Wikipedia

0.2%

0.9%

0.1%

0.3%

0.1%

0.4%

Howstuffworks

0.2%

0.0%

0.0%

0.0%

0.0%

0.4%

Microsoft

0.2%

0.3%

0.6%

0.2%

0.8%

0.3%

Ebay

0.5%

0.5%

0.3%

0.0%

0.4%

0.3%

Santabanta

0.2%

0.0%

0.0%

0.5%

0.0%

0.3%

India

0.7%

0.9%

0.2%

0.3%

0.0%

0.3%

NDTV

0.0%

2%

0.0%

0.0%

0.3%

0.3%

India games

0.0%

0.1%

0.0%

0.3%

0.0%

0.3%

Sharekhan

0.0%

0.2%

0.1%

0.0%

0.0%

0.3%

Naukri

0.1%

0.1%

0.3%

0.1%

0.1%

0.2%

WWE

0.5%

0.1%

0.1%

0.0%

0.0%

0.2%

Espnstar

0.1%

0.4%

0.0%

0.0%

0.0%

0.2%

IRCTC

0.0%

0.0%

0.0%

0.9%

0.0%

0.2%

You tube

0.1%

0.8%

0.0%

0.3%

0.0%

0.2%

Cricinfo

0.0%

0.8%

0.2%

0.0%

0.0%

0.2%

ICICIDirect

0.0%

0.0%

0.4%

0.0%

0.0%

0.2%

Manoramaonline

0.1%

0.0%

0.0%

0.9%

0.0%

0.2%

Monster

0.0%

0.1%

0.0%

0.1%

0.1%

0.1%

Nokia

0.2%

0.2%

0.1%

0.0%

0.4%

0.1%

Freshersworld

0.0%

0.0%

0.0%

0.0%

0.2%

0.1%

ICICIbank

0.0%

0.0%

0.4%

0.0%

0.2%

0.1%

Reliance

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

BSNL

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Hi5

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

Hpindia

0.0%

0.0%

0.0%

0.2%

0.0%

0.1%

Indiafm

0.0%

0.0%

0.3%

0.0%

0.0%

0.1%

Raaga

0.5%

0.0%

0.0%

0.0%

0.0%

0.1%

Sony

0.2%

0.0%

0.3%

0.0%

0.0%

0.1%

Timesjob

0.0%

0.1%

0.0%

0.1%

0.1%

0.1%

Timesofindia

0.0%

0.0%

0.0%

0.0%

0.5%

0.1%

Ebizel

0.0%

0.3%

0.1%

0.0%

0.0%

0.1%

Zapak

0.1%

0.0%

0.1%

0.0%

0.0%

0.1%

Economictimes

0.0%

0.3%

0.3%

0.0%

0.4%

0.1%

BBC

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

131

Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

CBSE

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Download

0.1%

0.0%

0.0%

0.0%

0.1%

0.0%

NSEindia

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Makemytrip

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Yatra

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

123Greetings

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Amazon

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Bharatmatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

HDFC

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Indiabulls

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indiainfoline

0.0%

0.3%

0.0%

0.0%

0.0%

0.0%

Indiamart

0.0%

0.1%

0.0%

0.2%

0.0%

0.0%

Indianexpress

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indianrailways

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Indya

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Samachar

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Shaadi

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

VSNL

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Rcm business

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Mail2 web

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Airtel

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

7%

7%

6%

10%

5%

9%

Others

132

Table 50: Most used website - all websites Website Sample Base

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

1,174

1,005

803

718

600

8,449

Google

23%

37%

20%

54%

33%

31%

Yahoo

51%

20%

15%

18%

25%

26%

Rediff

4%

9%

37%

5%

8%

11%

Orkut

9%

6%

5%

6%

7%

7%

Gmail

2%

5%

5%

5%

4%

4%

Hotmail

0.4%

2%

0.3%

0.4%

2%

2%

Indiatimes

0.1%

2%

1%

0.3%

8%

1%

Wikipedia

0.0%

0.7%

2%

0.3%

0.1%

0.7%

Moneycontrol

0.4%

1%

0.5%

0.0%

0.3%

0.7%

Sify

0.0%

0.5%

0.2%

1%

0.0%

0.6%

MSN

0.3%

0.5%

0.0%

0.1%

0.4%

0.5%

Naukri

0.1%

0.3%

0.3%

0.0%

0.2%

0.3%

Ebay

0.2%

0.0%

0.3%

0.3%

0.3%

0.3%

Icicibank

0.5%

0.0%

1%

0.1%

0.4%

0.3%

Icicidirect

0.0%

0.5%

0.4%

0.0%

0.1%

0.3%

Santabanta

0.3%

0.0%

0.0%

0.0%

0.5%

0.3%

Contest2win

0.0%

0.0%

0.5%

0.0%

2%

0.3%

Nseindia

0.1%

0.0%

0.1%

0.0%

0.0%

0.2%

WWE

0.5%

0.0%

0.0%

0.0%

0.0%

0.2%

Bseindia

0.0%

0.3%

0.1%

0.0%

0.0%

0.2%

Sharekhan

0.0%

0.0%

0.5%

0.0%

0.0%

0.2%

Download

0.2%

0.0%

0.7%

0.0%

0.3%

0.1%

Monster

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Raaga

0.0%

0.0%

0.0%

0.0%

0.1%

0.1%

Youtube

0.1%

0.0%

0.2%

0.6%

0.2%

0.1%

Espnstar

0.0%

0.1%

0.1%

0.0%

0.0%

0.1%

Timesjob

0.0%

0.0%

0.0%

0.0%

0.7%

0.1%

7%

14%

8%

9%

9%

13%

Others

133

Table 51: Preferred website for emailing Website Sample Base

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

1,183

1,013

808

723

604

8,509

Yahoo

78%

47%

28%

53%

46%

52%

Gmail

10%

24%

19%

32%

27%

22%

Rediff

7%

18%

48%

11%

15%

18%

Hotmail

2%

8%

3%

3%

7%

5%

Indiatimes

0.5%

1%

0.8%

0.6%

5%

1%

Sify

0.4%

0.9%

0.2%

0.3%

0.4%

0.8%

2%

0.5%

0.4%

0.0%

0.0%

0.7%

VSNL

0.5%

0.7%

0.4%

0.4%

0.0%

0.4%

Lycos

0.0%

0.0%

0.4%

0.1%

0.0%

0.2%

AOL

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Sancharnet/BSNL

Table 52: Multiple user shares of email websites Website Sample Base

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

1,183

1,013

808

723

604

8,509

Yahoo

98%

89%

77%

90%

92%

90%

Gmail

53%

65%

62%

72%

67%

63%

Rediff

51%

62%

85%

52%

59%

60%

Hotmail

33%

40%

34%

43%

44%

40%

Indiatimes

11%

24%

22%

18%

50%

21%

Sify

13%

11%

12%

15%

15%

15%

Sancharnet/BSNL

11%

8%

6%

6%

7%

8%

VSNL

4%

5%

5%

7%

3%

5%

AOL

4%

2%

2%

5%

2%

3%

Lycos

1%

3%

2%

3%

3%

2%

Others

3%

6%

4%

4%

5%

5%

134

Table 53: No. of email accounts No. Of Email A/C Sample Base

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

1,183

1,013

808

723

604

8,509

One

15%

9%

15%

13%

7%

12%

Two

31%

26%

25%

19%

19%

25%

Three

25%

30%

30%

35%

24%

28%

Four

15%

20%

16%

16%

25%

19%

Five or more

15%

16%

15%

17%

26%

17%

Average email ids

3.0

3.2

3.0

3.2

3.6

3.2

Table 54: Preferred website for job search Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

985

843

673

602

503

7,087

Naukri

23%

50%

40%

24%

40%

36%

Monster

29%

24%

18%

22%

27%

27%

Timesjobs

10%

15%

14%

8%

11%

14%

Google

6%

0.9%

5%

29%

3%

6%

Yahoo

17%

0.6%

0.9%

3%

2%

4%

Rediff

1%

0.4%

14%

1%

1%

2%

Freshersworld

3%

0.4%

0.2%

1%

1%

2%

Indiatimes

1%

1%

2%

0.6%

7%

2%

Jobsahead

0.6%

0.9%

2%

1%

0.5%

1%

Jobs

0.6%

0.7%

0.3%

2%

0.7%

1%

Jobstreet

1%

0.6%

2%

0.4%

0.9%

0.9%

Clickjobs

0.1%

0.4%

0.0%

2%

2%

0.5%

Jobsearch

0.1%

0.0%

0.0%

0.1%

0.0%

0.3%

Devnetjobs

0.1%

0.3%

0.3%

0.0%

0.0%

0.2%

Jobsindia

0.2%

0.1%

0.0%

0.5%

0.0%

0.2%

6%

4%

2%

6%

4%

5%

Others

135

Table 55: Preferred website for mobile content Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

768

657

525

470

392

5,524

Yahoo

43%

12%

11%

8%

10%

15%

Rediff

7%

12%

46%

5%

12%

13%

Google

8%

5%

3%

59%

5%

10%

Nokia

5%

11%

3%

4%

10%

9%

Indiatimes

6%

9%

5%

5%

22%

7%

Mobile9

2%

2%

3%

3%

4%

3%

Airtel

2%

4%

2%

0.9%

1%

3%

Hutch

1%

5%

2%

0.9%

4%

3%

Ringtones

1%

1%

4%

0.3%

3%

2%

Funmaza

2%

2%

3%

0.3%

3%

2%

Mobango

2%

3%

2%

3%

0.4%

2%

Sify

2%

3%

0.9%

0.2%

0.2%

2%

Zedge

2%

2%

0.2%

0.6%

3%

2%

Sonyericsson

0.6%

2%

0.8%

0.6%

2%

1%

Santabanta

0.2%

0.5%

0.2%

0.1%

0.9%

0.8%

Games

0.0%

0.6%

0.2%

0.8%

0.6%

0.8%

Cooltoad

0.4%

0.6%

0.2%

0.2%

2%

0.7%

Mobileringtones

0.3%

1%

0.0%

0.2%

0.6%

0.7%

R World

0.2%

0.2%

0.6%

0.0%

0.4%

0.7%

Masti4India

0.2%

3%

0.5%

0.4%

0.1%

0.6%

Download

0.3%

0.1%

0.1%

0.0%

1%

0.6%

Freeringtones

0.0%

0.5%

0.0%

0.1%

0.3%

0.6%

Motozone

0.0%

0.8%

0.3%

0.2%

0.1%

0.6%

Tagtag

0.3%

0.6%

0.8%

0.3%

1%

0.5%

Getjar

1%

0.4%

0.3%

0.1%

0.7%

0.5%

Mauj

0.9%

0.5%

1%

0.2%

0.3%

0.5%

Papuyaar

0.7%

0.0%

0.3%

0.0%

0.0%

0.4%

Samsungmobile

0.1%

0.3%

0.0%

0.3%

0.4%

0.4%

Cellebrum

0.0%

2%

0.0%

0.0%

0.5%

0.4%

MSN

0.5%

0.4%

0.0%

0.0%

0.7%

0.4%

Zapak

0.6%

0.5%

0.0%

0.2%

0.0%

0.3%

Hungama

0.0%

1%

0.6%

0.0%

0.6%

0.3%

Idea

0.0%

0.1%

0.0%

0.0%

0.0%

0.2%

Raaga

0.3%

0.1%

0.1%

0.2%

0.5%

0.2%

BSNL

0.1%

0.0%

0.0%

0.0%

0.0%

0.2%

Indiafm

0.0%

0.0%

0.6%

0.0%

0.0%

0.1%

Dotsis

0.0%

0.0%

0.0%

0.0%

0.3%

0.1%

Apniisp

0.0%

0.0%

0.4%

0.2%

0.0%

0.1%

Others

10%

15%

9%

6%

10%

14%

136

Table 56: Preferred website for sports Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

863

739

590

528

441

6,206

Espnstarsports

11%

37%

17%

17%

31%

28%

Yahoo

59%

4%

4%

6%

6%

13%

Cricinfo

5%

19%

19%

5%

11%

13%

Google

7%

2%

3%

56%

3%

9%

Rediff

4%

6%

43%

4%

5%

9%

Sports

2%

2%

0.9%

3%

3%

3%

Indiatimes

0.4%

1%

3%

0.6%

22%

3%

NDTV

0.5%

14%

0.3%

0.3%

2%

3%

Sify

2%

1%

2%

0.4%

3%

2%

Cricketnext

2%

5%

0.8%

1%

0.9%

2%

Tensports

1%

2%

0.9%

0.6%

2%

2%

0.8%

0.6%

0.3%

0.1%

0.6%

1%

MSN WWE

2%

0.2%

0.0%

0.9%

2%

1%

BBC Sports

0.0%

0.4%

0.4%

0.5%

0.4%

0.9%

Timesofindia

0.0%

1%

0.0%

0.4%

0.6%

0.7%

Khel

0.0%

0.3%

2%

0.4%

0.5%

0.5%

Iccworldcup

0.3%

0.3%

0.3%

0.6%

0.8%

0.5%

CNN

0.2%

0.5%

0.3%

0.0%

0.0%

0.5%

DD Sports

0.0%

0.3%

0.4%

0.0%

0.1%

0.4%

Cricbuzz

0.0%

0.6%

0.4%

0.3%

0.5%

0.3%

Zeesports

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

4%

4%

3%

4%

6%

7%

Others

137

Table 57: Preferred website for travel products Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

801

686

548

490

409

5,766

Yatra

10%

22%

17%

7%

13%

16%

Makemytrip

12%

20%

14%

8%

24%

16%

IRCTC

8%

16%

13%

8%

13%

14%

Google

12%

4%

5%

65%

5%

12%

Yahoo

44%

2%

6%

2%

5%

9%

Rediff

4%

2%

26%

2%

5%

5%

Indiatimes

1%

3%

2%

0.5%

12%

3%

Travel

0.5%

1%

4%

1%

3%

2%

Travelguru

0.4%

3%

4%

2%

4%

2%

Cleartrip

1%

4%

2%

2%

2%

2%

Airdeccan

0.3%

2%

2%

0.5%

4%

1%

Airindia

0.0%

2%

0.0%

0.1%

1%

0.9%

Travel India

0.5%

0.2%

0.4%

0.0%

0.7%

0.8%

Sify

0.7%

0.9%

0.2%

0.0%

0.0%

0.8%

Rajtravels

0.5%

1%

0.0%

0.4%

0.1%

0.8%

Jetairways

0.2%

1%

1%

0.3%

0.3%

0.7%

MSN

0.4%

0.3%

0.1%

0.2%

0.6%

0.7%

Tours

0.1%

0.8%

0.3%

0.4%

0.4%

0.6%

Goair

0.2%

1%

0.7%

0.0%

1%

0.5%

Spicejet

0.5%

0.9%

0.0%

0.0%

0.0%

0.4%

Indianairlines

0.3%

0.5%

0.1%

0.0%

0.1%

0.3%

Indiatravels

0.8%

0.4%

0.0%

0.0%

0.3%

0.3%

Incredibleindia

0.2%

0.1%

0.5%

0.0%

0.1%

0.3%

Hotels

0.0%

0.6%

0.0%

0.0%

0.0%

0.2%

Flykingfisher

0.0%

0.4%

0.2%

0.1%

0.1%

0.2%

Travelocity

0.0%

0.0%

0.2%

0.0%

0.1%

0.2%

KSRTC

0.1%

0.4%

0.0%

0.0%

0.7%

0.1%

Thomascook

0.0%

0.4%

0.0%

0.0%

0.5%

0.1%

Sitatours

0.0%

0.4%

0.0%

0.0%

0.0%

0.1%

Airsahara

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

3%

10%

3%

2%

5%

9%

Others

138

Table 58: Preferred website for matrimony Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

752

644

514

460

384

5,408

Bharatmatrimony

23%

32%

27%

13%

31%

28%

Shaadi

20%

39%

27%

14%

38%

27%

Google

3%

0.6%

2%

54%

2%

7%

Yahoo

31%

0.6%

0.8%

2%

3%

6%

Jeevansaathi

4%

4%

4%

6%

5%

5%

Matrimony

3%

4%

0.7%

4%

2%

4%

Rediff

2%

2%

26%

1%

2%

4%

3%

5%

3%

0.9%

0.5%

3%

0.6%

3%

1%

0.7%

2%

3%

Tamilmatrimony Simplymarry Matrimonial

3%

1%

0.9%

1%

0.9%

1%

0.0%

0.9%

0.0%

0.5%

2%

1%

1%

2%

4%

0.1%

0.2%

1%

Telugumatrimony

0.2%

1%

0.6%

0.0%

0.5%

0.9%

Indiatimes

0.1%

2%

0.9%

0.5%

6%

0.9%

Keralamatrimony Indiamatrimony

Indianmatrimony

3%

0.0%

0.2%

0.2%

0.1%

0.6%

MSN

0.0%

0.4%

0.0%

0.0%

0.0%

0.6%

Sify

0.3%

0.0%

0.1%

0.0%

0.0%

0.5%

Oriyamatrimony

1%

0.8%

0.0%

0.0%

0.0%

0.3%

Punjabmatrimony

0.5%

0.0%

0.7%

0.0%

0.0%

0.2%

Bengalimatrimony

0.0%

0.5%

0.2%

0.0%

0.6%

0.2%

Matchmaker

0.2%

0.0%

0.3%

0.0%

0.1%

0.1%

Marathimatrimony

0.0%

0.0%

0.6%

0.0%

0.2%

0.1%

Hindimatrimony

0.0%

0.0%

0.1%

0.0%

0.0%

0.1%

Gujuratimatrimony

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

Agarwal2Agarwal

0.0%

0.0%

0.0%

0.4%

0.0%

0.1%

Urdumatrimony

0.3%

0.0%

0.1%

0.0%

0.0%

0.0%

Sindhimatrimony

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

2%

2%

0.6%

3%

4%

4%

Others

139

Table 59: Preferred website for financial news/info Website

Yahoo

NDTV

Rediff

Sample Base

756

647

Google

10%

5%

Yahoo

56%

Moneycontrol/CNBC Rediff ICICI Direct/ICICI Bank NDTV/NDTVprofit Indiatimes Sharekhan

Google

Indiatimes

ANU

517

462

386

5,441

3%

76%

5%

14%

4%

6%

6%

5%

13%

4%

16%

18%

7%

14%

12%

6%

3%

33%

2%

7%

7%

4%

7%

5%

1%

8%

6%

0.2%

22%

2%

0.7%

2%

4%

2%

3%

4%

0.8%

32%

4%

2%

4%

6%

0.2%

3%

4%

Economictimes

0.4%

6%

3%

0.3%

8%

4%

Stockmarket

0.4%

1%

0.1%

0.0%

0.8%

3%

Sify

0.2%

0.6%

1%

0.2%

1%

2%

NSE

1%

2%

3%

0.1%

1%

1%

Business

0.8%

0.4%

1%

0.0%

1%

1%

CNN

0.0%

3%

0.3%

0.0%

0.4%

1%

MSN

2%

0.5%

0.1%

0.4%

0.6%

1%

0.3%

1%

0.1%

0.0%

0.1%

1%

2%

0.8%

0.7%

0.0%

0.2%

1%

0.0%

2%

0.9%

0.0%

1%

0.9%

3%

0.5%

0.5%

0.0%

0.0%

0.9%

Financialnews

0.0%

0.1%

0.1%

0.0%

1%

0.8%

BBC

0.1%

0.9%

0.1%

0.4%

0.0%

0.8%

Zeebusiness

0.4%

0.3%

0.1%

0.0%

0.0%

0.6%

Efinancialnews

0.3%

1%

0.0%

0.0%

0.2%

0.6%

Kotaksecurities

0.3%

0.8%

0.5%

0.3%

0.5%

0.5%

Indiainfoline

0.0%

0.3%

2%

0.0%

0.4%

0.5%

Ibnlive

0.0%

0.0%

0.0%

0.1%

0.2%

0.5%

Equitymaster

0.0%

0.0%

0.9%

0.3%

0.4%

0.4%

Manoramaonline

0.0%

0.0%

0.0%

0.0%

0.0%

0.4%

Valueresearch

0.0%

1%

0.1%

0.2%

0.4%

0.3%

Reliancemoney

0.0%

0.2%

0.2%

0.4%

0.0%

0.2%

Capitalmarket

0.0%

0.3%

0.1%

0.0%

0.2%

0.2%

Karvey

0.0%

0.2%

0.0%

0.0%

0.0%

0.2%

5Paisa

0.0%

0.0%

0.1%

0.0%

0.7%

0.1%

Others

5%

14%

9%

4%

6%

13%

Timesofindia Indiabulls Financialexpress HDFC

140

Table 60: Preferred website for cinema Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

796

Yahoo

46%

682

544

487

407

5,727

6%

11%

2%

7%

12%

Google

8%

2%

4%

61%

4%

10%

Rediff

2%

3%

35%

0.6%

4%

5%

Bollywood

4%

4%

2%

0.9%

8%

5%

PVR Cinemas

3%

11%

4%

6%

7%

5%

Indiafm

3%

6%

6%

2%

5%

4%

Indiatimes

2%

7%

2%

2%

18%

4%

Movies

1%

3%

0.9%

2%

2%

3%

Cinema

2%

6%

1%

1%

2%

3%

Santabanta

3%

4%

2%

0.9%

7%

3%

0.7%

4%

1%

0.6%

2%

3%

Tamilcinemas

2%

3%

0.2%

1%

0.1%

2%

Indiaglitz

2%

2%

0.6%

0.2%

0.7%

2%

Idlebrain

2%

1%

2%

2%

3%

2%

Sify

Raaga

1%

0.5%

4%

0.0%

0.5%

2%

Funcinemas

0.4%

2%

2%

0.8%

1%

1%

Zeecinemas

0.0%

1%

0.2%

0.0%

1%

1%

Imdb

0.5%

0.4%

1%

1%

0.6%

1%

Inox

0.0%

0.1%

1%

1%

2%

1%

Youtube

0.5%

1%

0.6%

0.4%

1%

1%

Indiancinema

0.3%

0.4%

0.2%

0.1%

0.6%

1%

MSN

0.4%

1%

0.2%

0.0%

0.5%

1%

Satyamcinema

1%

3%

0.1%

1%

0.3%

1%

Thecinema

0.5%

0.9%

2%

0.7%

0.7%

0.9%

Adlabs

0.0%

1%

1%

0.0%

3%

0.9%

1%

0.2%

0.4%

1%

0.0%

0.7%

Indya

0.9%

0.7%

0.0%

0.0%

0.1%

0.7%

Cinemax

0.2%

2%

0.8%

0.4%

0.8%

0.7%

1%

0.4%

0.0%

0.0%

0.1%

0.7%

Andhravilas

0.0%

0.0%

4%

0.0%

0.0%

0.7%

Filmfare

0.3%

1%

0.1%

0.0%

1%

0.6%

Hollywood

0.6%

0.8%

0.1%

0.0%

1%

0.5%

Musicindiaonline

0.1%

0.5%

0.0%

0.0%

1%

0.5%

NDTV

0.0%

3%

0.0%

0.0%

0.6%

0.5%

Timesofindia

0.0%

0.3%

0.0%

0.0%

0.0%

0.5%

Starmovies

0.8%

0.7%

0.4%

0.0%

0.0%

0.5%

Malayalamcinema

0.0%

1%

0.4%

0.0%

0.0%

0.5%

Smashits

0.5%

0.6%

0.0%

0.0%

0.1%

0.3%

Chitraloka

0.0%

0.7%

0.2%

0.0%

0.3%

0.3%

Prasad2

0.6%

0.1%

0.1%

0.5%

0.8%

0.3%

Cinesouth

0.0%

0.1%

0.0%

0.7%

0.0%

0.2%

Yashrajfilms

0.0%

0.9%

0.0%

0.0%

0.3%

0.2%

Funmala

0.3%

0.1%

0.3%

0.1%

0.0%

0.2%

Sonypictures

0.3%

0.0%

0.4%

0.0%

0.0%

0.2%

Glamsham

0.3%

0.0%

0.0%

0.0%

0.0%

0.1%

8%

14%

9%

9%

13%

15%

Galatta

Teluguone

Others

141

Table 61: Preferred website for online share/stock trading Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

162

139

111

99

83

1,166

ICICI Direct

31%

39%

40%

30%

45%

35%

Sherkhan

22%

26%

29%

22%

17%

22%

Indiabulls Kotaksecurities Religare 5Paisa BSE NSE Geojit hdfcsec Reliancemoney Karvy Angeltrade Others

13%

3%

4%

4%

4%

6%

0.0%

2%

4%

3%

6%

4%

9%

2%

2%

2%

3%

4%

10%

2%

3%

0.0%

2%

3%

5%

4%

0.2%

0.9%

2%

3%

1%

2%

5%

0.0%

4%

3%

0.0%

0.7%

0.7%

12%

7%

2%

3%

6%

0.8%

0.5%

2%

2%

0.0%

0.8%

0.3%

0.0%

0.1%

1%

2%

1%

0.4%

0.0%

0.3%

0.6%

0.2%

0.8%

0.4%

0.0%

0.0%

0.3%

5%

10%

11%

26%

7%

14%

142

Table 62: Preferred website for games Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

810

693

554

495

414

5,827

Yahoo

51%

17%

16%

6%

22%

20%

Zapak

10%

21%

11%

11%

20%

15%

Google

6%

3%

7%

55%

7%

10%

Games

3%

8%

4%

4%

4%

6%

Rediff

3%

1%

28%

0.2%

3%

4%

Miniclip

2%

5%

4%

3%

1%

3%

0.8%

3%

4%

3%

3%

3%

Contest2Win Indiagames

4%

5%

1%

2%

4%

3%

MSN

0.9%

2%

0.3%

0.1%

2%

2%

Onlinegames

0.3%

2%

0.9%

2%

0.7%

2%

Indiatimes

0.5%

1%

3%

0.2%

10%

2%

2%

1%

0.5%

1%

0.6%

1%

Easports Download

2%

2%

2%

0.8%

1%

1%

Cricinfo

0.2%

4%

0.2%

0.2%

0.1%

1%

Games2win

0.2%

1%

0.3%

0.2%

1%

0.9%

Sify

1%

0.3%

0.6%

0.0%

0.4%

0.9%

Bigfishgames

1%

0.5%

0.0%

0.2%

0.8%

0.8%

Freeonlinegames

1%

2%

0.3%

0.0%

0.4%

0.7%

Freegames

0.0%

2%

0.0%

0.0%

0.1%

0.6%

Cartoonnetwork

0.5%

0.8%

0.1%

0.1%

0.0%

0.5%

Hungama

0.0%

0.3%

1%

0.4%

0.7%

0.5%

Funmaza

0.9%

0.1%

0.5%

0.0%

0.4%

0.5%

Funtoosh

0.0%

0.2%

0.6%

0.3%

0.0%

0.5%

Gamehouse

0.7%

0.0%

0.1%

0.0%

0.0%

0.5%

Realarcade

0.0%

0.3%

0.2%

0.4%

1%

0.4%

1%

0.4%

0.2%

0.4%

0.1%

0.4%

Sports

0.1%

1%

0.0%

0.0%

0.1%

0.4%

Stickcricket

0.1%

0.3%

0.8%

0.0%

0.1%

0.4%

Santabanta

0.6%

0.0%

0.3%

0.0%

0.2%

0.4%

Gamesonline

0.3%

0.9%

0.0%

0.4%

0.1%

0.4%

Playgames

0.3%

0.8%

0.1%

0.0%

0.0%

0.3%

Gamezone

0.0%

0.4%

0.2%

0.0%

0.5%

0.3%

Gamesworld

0.4%

0.0%

0.0%

0.3%

0.1%

0.2%

Toondisneyindia

0.3%

0.1%

0.0%

0.3%

0.0%

0.2%

Arcade

0.0%

0.4%

0.1%

0.5%

0.3%

0.2%

Others

8%

13%

13%

9%

15%

16%

Gamespot

143

Table 63: Preferred website for online shopping Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

826

707

565

505

422

5,945

Ebay

28%

36%

20%

18%

43%

32%

Rediff

15%

28%

54%

10%

23%

24%

Google

6%

3%

6%

59%

2%

9%

Yahoo

37%

1%

7%

2%

5%

8%

Indiatimes

2%

12%

8%

3%

16%

7%

Futurebazaar

6%

8%

2%

3%

7%

6%

Sify

1%

2%

2%

0.4%

1%

2%

Shopping

0.3%

0.3%

0.1%

1%

0.3%

2%

Indiaplaza

0.3%

3%

0.7%

0.0%

0.9%

1%

MSN

0.5%

0.6%

0.0%

0.1%

0.4%

0.9%

Onlineshopping

0.1%

2%

0.1%

0.3%

0.4%

0.8%

Amazon

0.3%

1%

0.0%

0.0%

0.0%

0.6%

Timesofindia

0.0%

0.3%

0.1%

0.0%

0.0%

0.4%

3%

5%

1%

3%

2%

6%

Others

Table 64: Preferred website for friendship/dating Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

774

662

529

473

395

5,566

Orkut

27%

36%

24%

28%

39%

32%

Yahoo

54%

21%

15%

9%

18%

24%

Google

3%

5%

7%

51%

5%

9%

Rediff

4%

5%

34%

3%

4%

7%

Fropper

2%

5%

2%

2%

3%

3%

Date

1%

2%

2%

1%

2%

2%

Indiatimes

0.0%

2%

1%

1%

11%

2%

Friendfinder

0.4%

4%

0.6%

0.3%

1%

2%

2%

1%

2%

1%

3%

2%

Adultfriendfinder

0.8%

2%

0.9%

0.7%

3%

2%

Friends

0.0%

0.5%

0.2%

0.4%

0.6%

2%

MSN

0.4%

2%

0.6%

0.2%

0.3%

1%

Tagged

0.7%

0.3%

0.5%

0.2%

0.1%

0.8%

Friendship

0.2%

0.6%

0.2%

0.0%

2%

0.8%

Sify

0.2%

0.4%

0.1%

0.0%

0.0%

0.5%

Desimartini

0.8%

0.6%

0.3%

0.0%

0.5%

0.4%

Batchmates

0.2%

0.4%

0.3%

0.0%

0.8%

0.4%

Friendster

0.1%

0.4%

0.1%

0.0%

0.5%

0.3%

Match

0.0%

0.3%

0.1%

0.0%

0.0%

0.1%

Others

4%

12%

10%

2%

5%

10%

Hi5

144

Table 65: Preferred website for music Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

863

739

590

528

441

6,211

Raaga

16%

30%

19%

11%

21%

21%

Yahoo

41%

6%

5%

4%

8%

11%

Google

5%

2%

3%

52%

2%

8%

Cooltoad

3%

5%

6%

4%

4%

4%

Musicindiaonline

2%

6%

3%

1%

3%

5%

Music

1%

3%

1%

2%

5%

3%

Mp3

2%

3%

2%

2%

4%

3%

Rediff

2%

1%

25%

1%

3%

3%

Youtube

5%

2%

0.9%

2%

5%

2%

Tamilsongs

1%

2%

0.3%

1%

0.1%

2%

Papuyaar

0.6%

1%

3%

0.2%

3%

1%

Smashits

1%

2%

2%

3%

2%

2%

0.9%

0.9%

2%

0.8%

1%

1%

1%

0.2%

1%

0.3%

0.1%

0.8%

Mtv

0.3%

4%

0.5%

0.0%

1%

2%

Livewire

0.1%

1%

0.9%

0.6%

3%

0.9%

Dishant

0.4%

1%

0.5%

2%

2%

1%

Indiatimes

0.3%

2%

2%

0.4%

10%

1%

Pz10

0.2%

1%

0.7%

0.5%

0.0%

0.6%

Bollywoodmusic

0.6%

1%

0.6%

0.0%

0.5%

0.8%

2%

0.9%

2%

0.0%

1%

0.9%

Sify

0.3%

2%

0.8%

0.1%

0.4%

1%

Emusic

0.8%

0.3%

0.3%

0.0%

0.0%

1%

Andhravilas

0.0%

0.2%

0.4%

0.0%

0.0%

0.7%

Bollyexpress

0.2%

0.6%

0.2%

0.2%

2%

0.6%

123music

0.6%

0.9%

1%

0.0%

0.5%

0.7%

Bollyfm

0.2%

0.2%

0.0%

0.0%

0.7%

0.6%

Musiconline

0.3%

1%

0.4%

0.0%

0.1%

0.7%

Okesite

0.6%

0.5%

0.1%

3%

0.2%

0.7%

Funmaza

0.6%

0.7%

0.3%

0.1%

0.5%

0.7%

Indianmusic

0.2%

0.6%

0.9%

0.5%

0.1%

0.5%

MSN

0.6%

0.6%

0.0%

0.0%

0.0%

0.6%

Realplayer

0.7%

0.5%

0.5%

0.0%

0.1%

0.6%

Downloads

0.2%

0.4%

1%

0.0%

2%

0.5%

Mag4U

0.7%

0.1%

0.6%

0.3%

0.1%

0.4%

Timesmusic

0.0%

0.0%

0.2%

0.0%

0.6%

0.5%

Itunes

0.1%

0.4%

0.9%

0.4%

0.1%

0.5%

Telgusongs

0.0%

0.0%

0.2%

0.2%

0.0%

0.4%

Tamilmp3world

0.5%

0.5%

0.0%

0.0%

0.0%

0.3%

Radiomirchi

0.0%

0.9%

0.1%

0.2%

0.5%

0.3%

Musicworld

0.1%

0.2%

0.0%

0.0%

0.1%

0.3%

Musicmazaa

0.0%

0.4%

0.0%

0.1%

0.1%

0.4%

Desimusic

0.0%

0.2%

0.0%

0.2%

2%

0.3%

Sonymusic

0.0%

0.1%

0.0%

0.6%

0.0%

0.2%

Desiweb

0.2%

0.0%

0.4%

0.0%

0.4%

0.1%

7%

12%

13%

8%

12%

13%

Songs Apniisp

Indiafm

Others

145

Table 66: Preferred info search engine - local language Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

463

396

316

283

236

3,329

Google

78%

67%

85%

94%

79%

74%

Manoramaonline

2%

0.4%

2%

1%

1%

2%

Kerala

6%

0.2%

0.0%

0.0%

0.3%

1%

Webduniya

1%

2%

0.8%

0.2%

0.7%

1%

Khoj

1%

0.9%

1%

0.1%

4%

1%

Eenadu

1%

2%

0.1%

0.7%

3%

1%

Guruji

0.8%

0.6%

3%

0.6%

0.3%

1%

Webulagam

0.1%

0.9%

0.5%

0.0%

0.7%

0.8%

1%

0.6%

0.0%

0.1%

0.0%

0.8%

MSN Chennaionline

0.0%

2%

0.0%

1%

0.0%

0.7%

Jagran

0.0%

0.6%

1%

0.1%

0.2%

0.5%

Others

9%

24%

7%

2%

11%

15%

Table 67: Preferred website for real estate Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

640

548

437

391

327

4,605

Google

16%

8%

7%

77%

12%

18%

Yahoo

58%

4%

7%

3%

9%

15%

Magicbricks

4%

18%

18%

5%

15%

13%

99acres

4%

18%

8%

4%

14%

10%

Realestates

1%

14%

2%

1%

7%

9%

Rediff

3%

6%

36%

1%

7%

7%

Indiaproperty

3%

6%

5%

2%

4%

5%

Property

3%

4%

5%

0.6%

2%

3%

0.1%

2%

2%

0.0%

20%

3%

1%

2%

0.0%

0.0%

0.4%

1%

Indiatimes Sify Sulekha

0.1%

1%

1%

0.0%

0.1%

1%

MSN

0.3%

0.4%

0.0%

0.0%

0.1%

0.5%

Manoramaonline

0.0%

0.0%

0.2%

0.0%

0.0%

0.5%

Indiabulls

1%

0.0%

0.0%

0.0%

0.1%

0.4%

Chennaionline

0.4%

0.2%

1%

0.0%

0.0%

0.4%

NDTV

0.3%

3%

0.0%

0.0%

0.0%

0.4%

Realtor

0.0%

0.0%

0.6%

0.0%

0.3%

0.3%

Keralarealestate

0.0%

0.1%

0.0%

0.0%

0.0%

0.3%

5%

15%

8%

6%

8%

12%

Others

146

Table 68: Preferred info search engine - english Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

865

740

591

529

442

6,220

Google

51%

81%

74%

92%

76%

73%

Yahoo

36%

7%

5%

2%

6%

11%

Rediff English Wikipedia

1%

1%

16%

0.5%

2%

3%

0.7%

2%

0.4%

0.8%

3%

2%

2%

0.7%

0.7%

1%

0.0%

1%

MSN

0.5%

0.5%

0.6%

0.0%

0.6%

1%

Dictionary

0.4%

0.7%

0.3%

0.6%

2%

1%

Indiatimes

0.2%

0.4%

0.8%

0.0%

5%

0.6%

BBC

2%

0.1%

0.0%

0.3%

0.0%

0.6%

Sify

0.0%

0.8%

0.1%

0.0%

0.2%

0.5%

Timesofindia

0.0%

0.2%

0.5%

0.0%

0.2%

0.4%

Altavista

1%

0.6%

0.1%

0.1%

0.0%

0.4%

Others

5%

4%

2%

2%

5%

5%

Table 69: Preferred website for instant messaging Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

908

777

621

555

464

6,533

Yahoo

81%

67%

50%

37%

66%

62%

Google Talk

8%

11%

11%

53%

12%

15%

Rediffbol

5%

8%

31%

4%

9%

10%

MSN

1%

7%

4%

2%

5%

6%

Orkut

2%

1%

1%

2%

1%

2%

Meebo

0.5%

2%

0.7%

1%

0.2%

1%

Skype

0.8%

2%

0.5%

0.1%

0.5%

0.7%

Indiatimes

0.0%

0.2%

0.1%

0.0%

5%

0.5%

AIM

0.0%

0.7%

1%

0.2%

0.2%

0.3%

Others

0.4%

1%

0.3%

1%

2%

3%

147

Table 70: Preferred website for social networking/communities Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

600

514

410

367

306

4,316

Orkut

44%

58%

73%

91%

68%

60%

Yahoo

49%

16%

15%

3%

16%

18%

MSN

0.6%

3%

0.3%

0.6%

0.5%

2%

Friends

0.1%

0.5%

0.0%

0.0%

0.1%

1%

Hi5

1%

2%

0.2%

0.3%

0.5%

0.9%

Communities

0.0%

0.6%

0.4%

0.6%

0.6%

0.8%

Myspace

0.3%

3%

0.0%

0.0%

0.0%

0.6%

Fropper

0.6%

0.3%

0.5%

0.3%

0.1%

0.4%

Bharatstudent

0.0%

0.4%

2%

0.4%

0.1%

0.4%

Tagged

0.0%

0.7%

0.6%

0.0%

0.0%

0.3%

Ryze

0.0%

0.7%

0.7%

0.1%

0.3%

0.3%

Linkedin

0.0%

0.8%

1%

0.1%

0.0%

0.3%

5%

15%

6%

4%

14%

15%

Others

148

Table 71: Preferred website for astrology Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

732

627

501

448

374

5,269

Yahoo

63%

15%

15%

7%

12%

22%

Astrology

11%

19%

8%

11%

13%

17%

Google

6%

4%

5%

68%

6%

12%

Rediff

4%

11%

45%

4%

10%

10%

Indiatimes astrospeak Sarafreder Sify MSN

2%

11%

10%

3%

34%

8%

0.4%

2%

0.2%

0.7%

2%

3%

2%

3%

2%

0.2%

0.9%

3%

1%

2%

2%

0.5%

3%

3%

Astrolife

0.7%

3%

4%

0.2%

0.8%

2%

Horoscope

0.5%

0.8%

0.1%

0.4%

2%

2%

Ivillage

2%

1%

0.5%

0.1%

0.2%

0.8%

Indianastrology

1%

3%

0.2%

0.1%

0.0%

0.8%

Astrogyan

0.5%

2%

0.2%

0.1%

0.0%

0.8%

Astroyogi

0.2%

2%

0.2%

0.8%

0.1%

0.7%

Webduniya

0.0%

0.5%

0.1%

0.0%

1%

0.7%

Timesofindia

0.0%

1%

0.0%

0.0%

0.9%

0.6%

Bejandaruwalla

0.5%

0.2%

0.0%

0.0%

0.0%

0.6%

Santabanta

0.2%

0.8%

0.1%

0.3%

1%

0.5%

Astrocenter

0.5%

1%

0.1%

0.4%

0.4%

0.5%

Astroindia

1%

0.4%

0.1%

0.0%

0.0%

0.5%

Manoramaonline

0.0%

0.0%

0.0%

0.0%

0.0%

0.5%

Paramdhaam

0.0%

2%

0.5%

0.0%

0.2%

0.4%

Indya

0.0%

1%

0.4%

0.0%

0.7%

0.4%

Webulagam

0.0%

0.3%

0.1%

0.0%

0.0%

0.4%

Astrologyzone

0.4%

0.3%

2%

0.0%

0.1%

0.4%

Cyberastro

0.1%

0.6%

0.4%

0.2%

0.7%

0.3%

Tarot

0.0%

0.2%

0.1%

0.1%

0.0%

0.2%

Ganeshaspeaks

0.6%

0.3%

0.0%

0.4%

0.0%

0.2%

Astroworld

0.0%

0.0%

0.3%

1%

0.0%

0.2%

Kundli

0.0%

0.7%

0.1%

0.2%

0.1%

0.2%

Jagran

0.0%

0.1%

0.1%

0.0%

0.0%

0.2%

Others

2%

12%

6%

2%

10%

9%

149

Table 72: Preferred website for online learning/education Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

745

638

509

456

381

5,360

Google

35%

27%

30%

74%

33%

34%

Yahoo

40%

5%

6%

2%

3%

11%

Wikipedia

2%

8%

5%

6%

7%

6%

Rediff

2%

2%

32%

2%

2%

5%

Education

2%

5%

0.2%

0.6%

5%

3%

Indiatimes

0.1%

2%

2%

0.1%

12%

2%

W3schools

0.4%

2%

2%

1%

2%

1%

IGNOU

0.8%

2%

0.6%

0.2%

2%

1%

MSN

0.8%

2%

0.9%

0.5%

0.5%

1%

CBSE

1%

0.3%

0.1%

0.0%

0.9%

1%

Ebizel

0.2%

1%

1%

0.3%

3%

1%

Onlinelearning

0.5%

2%

0.5%

0.3%

0.6%

0.9%

ICFAI

1%

2%

0.6%

0.1%

0.8%

0.9%

Annauniversity

0.2%

1%

0.0%

0.2%

0.0%

0.9%

Onlineeducation

0.0%

3%

0.1%

0.4%

0.0%

0.8%

Microsoft

0.2%

0.8%

1%

0.1%

1%

0.7%

Howstuffworks

0.1%

0.2%

0.2%

2%

0.7%

0.6%

BBC

0.3%

0.5%

0.5%

0.0%

0.0%

0.6%

Pubmed

0.9%

0.5%

1%

0.0%

0.6%

0.5%

Learning

0.0%

0.1%

0.1%

0.4%

0.4%

0.5%

ICAI

0.5%

1%

0.2%

0.2%

0.1%

0.5%

Freshersworld

0.3%

0.0%

0.1%

0.2%

0.2%

0.5%

Dewsoftoverseas

0.4%

0.0%

0.1%

0.2%

0.4%

0.4%

Gurukul

0.0%

1%

0.0%

0.4%

0.1%

0.4%

Answers

0.8%

0.1%

0.0%

0.6%

0.6%

0.4%

Goiit

0.9%

0.0%

0.4%

0.0%

0.0%

0.3%

Symbiosis

0.2%

0.6%

0.0%

0.4%

0.2%

0.3%

Britishcouncil

0.2%

0.9%

0.1%

0.0%

0.4%

0.3%

Worldwidelearn

0.0%

0.4%

0.3%

0.0%

0.2%

0.3%

NCERT

0.2%

0.6%

0.3%

0.2%

0.3%

0.2%

Mit.edu

0.0%

0.3%

0.1%

0.0%

0.0%

0.2%

English

0.1%

0.3%

0.0%

0.0%

0.5%

0.2%

Others

10%

27%

15%

7%

23%

24%

150

Table 73: Preferred blog sites Website

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

205

176

140

125

105

1,476

Google

17%

22%

17%

60%

23%

22%

Yahoo

44%

6%

9%

11%

15%

20%

Blogspot

3%

16%

13%

5%

10%

11%

Rediff

1%

9%

37%

5%

8%

11%

Blogger

8%

13%

5%

7%

14%

10%

Ibibo

8%

10%

7%

5%

19%

9%

Tagged

0.0%

0.2%

0.0%

0.0%

0.0%

3%

Hi5

0.9%

8%

0.1%

2%

0.1%

2%

Indiatimes

0.2%

2%

3%

1%

9%

2%

Youtube

11%

0.2%

0.4%

0.0%

0.2%

2%

Debonairblog

0.0%

3%

1%

0.5%

0.3%

1%

Mouthshut

0.6%

3%

2%

0.0%

0.0%

1%

Mylot

1%

0.0%

1%

2%

0.0%

1%

MSN

0.7%

1%

0.1%

1%

0.1%

0.8%

Myspace

0.0%

0.0%

2%

0.0%

0.0%

0.8%

Sulekha

2%

0.0%

0.5%

0.0%

0.0%

0.7%

TimesofIndia

0.0%

0.8%

2%

0.0%

0.0%

0.4%

Fropper

0.3%

0.1%

0.0%

0.8%

0.0%

0.4%

Monster

0.0%

0.8%

0.0%

0.0%

0.1%

0.2%

2%

6%

0.1%

0.1%

1%

2%

Others

151

Table 74: Other language preferred for local language content Language

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

152

130

104

93

78

1,095

Tamil

14%

24%

14%

13%

6%

19%

Hindi

14%

8%

18%

28%

36%

19%

Malayalam

26%

9%

8%

17%

10%

16%

8%

10%

11%

22%

11%

13%

Marathi

9%

14%

22%

6%

14%

12%

Kannada

14%

20%

9%

2%

7%

7%

Bengali

2%

10%

7%

0.8%

7%

6%

Telugu

Gujarati Oriya Urdu

6%

0.6%

4%

0.0%

4%

3%

0.4%

2%

1%

0.0%

2%

1%

2%

0.0%

0.8%

4%

0.0%

0.8%

Punjabi

0.6%

0.0%

1%

0.0%

3%

0.5%

Assamese

0.6%

0.0%

0.0%

0.6%

0.0%

0.2%

Bhojpuri

0.0%

0.0%

0.0%

0.9%

0.0%

0.2%

Bodo

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

Awadhi

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Kanauji

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Maithili

0.4%

0.0%

0.0%

0.0%

0.0%

0.1%

Manipuri

0.6%

0.0%

0.0%

0.0%

0.0%

0.1%

Tulu

0.0%

0.0%

1%

0.0%

0.0%

0.1%

Kashmiri

0.0%

0.0%

0.5%

0.0%

0.0%

0.1%

Santhali

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Konkani

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sanskrit

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Bundeli

0.0%

0.0%

0.0%

0.0%

0.7%

0.0%

Haryanvi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Marwari

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

1%

3%

3%

6%

0.0%

2%

Others

152

Table 75: Preferred website for checking local language content Website Sample Base

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

152

130

104

93

78

1,095

Google

7%

9%

4%

58%

18%

13%

Yahoo

41%

0.7%

2%

7%

8%

9%

5%

4%

6%

4%

5%

8%

0.1%

8%

5%

4%

6%

7%

Malayalamanorama Eeandu Thinamalar

4%

9%

0.0%

3%

0.0%

6%

Webduniya

0.0%

0.9%

7%

2%

8%

4%

Webulagam

7%

4%

0.5%

2%

0.9%

3%

Marathiworld

2%

6%

9%

0.2%

8%

3%

13%

0.0%

0.1%

0.0%

0.0%

3%

Jagran

0.1%

3%

3%

0.0%

2%

3%

Esakal

2%

3%

3%

3%

0.0%

3%

0.0%

10%

12%

0.0%

0.0%

2%

Keralakaumudi

Tamilcinema Rediff

1%

3%

9%

0.0%

4%

2%

Dainikjagran

0.1%

0.7%

0.0%

3%

0.3%

2%

Matrubhumi

0.0%

0.0%

0.1%

0.0%

0.0%

2%

Banglalive

0.7%

4%

4%

0.1%

2%

2%

Kannadaaudio

0.5%

1%

0.6%

0.2%

6%

1%

Anandabazaar

0.0%

3%

1%

0.0%

0.0%

1%

Kumudam

0.0%

0.3%

0.0%

3%

0.0%

1%

Gujratsamachar

2%

2%

2%

0.0%

0.0%

1%

0.0%

0.5%

0.3%

0.0%

11%

0.9%

Dinakaran

3%

0.3%

0.0%

0.0%

0.0%

0.8%

Amarujala

0.0%

0.0%

0.7%

3%

0.3%

0.7%

Sakal

0.6%

0.2%

4%

0.0%

0.0%

0.7%

bbchindi

0.0%

2%

0.0%

0.0%

4%

0.6%

Deepika

0.0%

4%

0.0%

0.0%

0.2%

0.6%

Thatskannada

0.2%

3%

0.9%

0.0%

0.0%

0.6%

Epatra

0.7%

0.0%

2%

0.0%

0.6%

0.6%

Dailythanthi

0.0%

0.0%

1%

1%

0.0%

0.5%

Bhaskar

0.2%

0.0%

2%

0.1%

0.4%

0.5%

Maharashtratimes

0.0%

0.0%

2%

0.0%

0.9%

0.4%

9%

19%

18%

6%

14%

17%

Vaartha

Others

153

Table 76: Most preferred TV channel TV Channel

Yahoo

Sample Base

NDTV

Rediff

Google

Indiatimes

ANU

1,069

915

731

654

546

7,691

Star Plus

13%

12%

14%

8%

17%

12%

Discovery

10%

5%

7%

9%

8%

8%

NDTV

3%

18%

4%

3%

4%

6%

Aajtak

2%

4%

5%

3%

6%

5%

Sun TV

5%

5%

6%

5%

2%

5%

HBO

3%

4%

3%

7%

7%

4%

Sony

6%

3%

2%

2%

5%

4%

Star Movies

4%

4%

3%

2%

3%

3%

Zee TV

3%

2%

4%

3%

3%

3%

M TV

4%

3%

2%

5%

3%

3%

CNBC

1%

2%

4%

2%

3%

3%

Ten Sports

3%

2%

3%

3%

2%

3%

Star One

3%

1%

3%

2%

4%

3%

ESPN

3%

3%

4%

4%

1%

3%

National Geographic

3%

1%

6%

6%

0.3%

2%

CNN IBN

1%

2%

3%

2%

2%

2%

TV 9

0.8%

2%

0.6%

1%

0.8%

2%

DD 1

2%

0.6%

2%

2%

1%

2%

Star World

1%

2%

0.4%

2%

3%

2%

Asianet

2%

0.1%

1%

2%

0.1%

2%

E TV

2%

0.9%

0.8%

0.7%

0.3%

1%

0.6%

0.9%

1%

2%

1%

1%

Travel & Living

2%

0.3%

0.5%

1%

0.2%

1%

Gemini

1%

1%

0.8%

0.6%

0.0%

1%

Sab TV

Pogo BBC Cartoon Network AXN

2%

0.2%

0.7%

0.2%

1%

1%

0.9%

0.1%

0.6%

0.7%

0.4%

1%

1%

0.7%

1%

2%

0.3%

0.9%

2%

0.5%

0.4%

0.9%

2%

0.9%

Star News

0.2%

0.5%

2%

0.4%

2%

0.9%

Star Sports

0.7%

0.9%

1%

0.2%

0.5%

0.8%

1%

1%

0.7%

0.3%

0.0%

0.8%

Zoom

0.8%

0.8%

0.3%

1%

0.1%

0.7%

Surya TV

0.0%

0.0%

0.1%

0.0%

0.8%

0.7%

History Channel

0.7%

0.5%

0.7%

0.7%

0.3%

0.7%

Sun Music

0.8%

1%

0.3%

0.9%

0.0%

0.6%

Animal Planet

0.3%

0.9%

0.1%

0.7%

0.0%

0.6%

F TV

0.4%

0.9%

0.4%

0.8%

0.4%

0.6%

Set Max

0.9%

0.4%

1%

1%

0.8%

0.6%

Zee Cinema

0.7%

0.6%

0.0%

0.6%

1%

0.6%

NDTV Profit

0.0%

1%

0.1%

1%

0.2%

0.6%

Etv Kannada

0.8%

0.8%

0.1%

0.1%

0.8%

0.4%

India TV

0.3%

1%

0.4%

0.2%

1%

0.4%

Sahara One

0.3%

0.0%

0.1%

0.0%

0.5%

0.4%

Zee News

0.6%

0.3%

0.3%

0.0%

0.2%

0.4%

Dd News

0.5%

0.0%

0.2%

0.0%

3%

0.4%

2%

0.1%

0.0%

0.0%

0.0%

0.4%

Vijaya TV

Kairali TV

154

TV Channel

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Zee Music

0.1%

0.0%

0.0%

0.5%

0.0%

0.4%

NDTV24*7

0.2%

0.2%

1%

0.5%

0.1%

0.4%

Times Now

0.1%

1%

0.7%

0.3%

0.4%

0.4%

Disney Channel

0.9%

0.2%

0.1%

0.7%

0.1%

0.3%

Any Music Channel

0.0%

0.1%

0.3%

0.8%

0.1%

0.3%

Any News Channel

0.6%

0.0%

0.7%

0.1%

0.7%

0.3%

Any Sports Channel

0.1%

0.8%

0.5%

0.2%

0.2%

0.3%

SS Music

0.1%

0.2%

0.0%

0.6%

0.0%

0.3%

Vh1

0.0%

0.3%

0.0%

0.8%

0.4%

0.3%

Udaya TV

0.5%

0.5%

0.7%

0.0%

0.0%

0.3%

V Channel

0.1%

0.6%

0.3%

0.2%

0.3%

0.3%

Aawaz

0.2%

0.0%

0.1%

0.3%

0.7%

0.3%

ETC

0.1%

0.0%

0.6%

1%

0.2%

0.3%

Headlines Today

0.6%

0.0%

0.2%

0.6%

0.4%

0.3%

Ibnlive

0.0%

0.2%

0.2%

0.1%

0.1%

0.3%

Maa TV

0.0%

0.3%

0.0%

0.0%

0.0%

0.2%

Zee Marathi

0.3%

0.0%

0.4%

0.1%

0.1%

0.2%

Animax

0.0%

0.0%

0.0%

0.0%

1%

0.2%

Star Gold

0.1%

0.3%

0.5%

0.0%

0.4%

0.2%

Star Anand

0.1%

0.0%

1%

0.0%

0.4%

0.2%

MH1

0.2%

0.0%

0.1%

0.1%

0.0%

0.1%

Jetix

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

Alfa Marathi

0.0%

0.0%

0.1%

0.4%

0.0%

0.1%

Any Movie Channel

0.0%

0.3%

0.1%

0.4%

0.1%

0.1%

Etv Bangla

0.0%

0.0%

0.1%

0.0%

0.1%

0.1%

Etv Marathi

0.3%

0.0%

0.1%

0.0%

0.2%

0.1%

God

0.0%

0.0%

0.0%

0.0%

0.2%

0.1%

Jaya TV

0.0%

0.2%

0.3%

0.0%

0.0%

0.1%

Teja TV

0.0%

0.0%

0.0%

0.1%

0.1%

0.1%

Zee Business

0.2%

0.0%

0.2%

0.0%

0.0%

0.1%

Zee Café

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

Star Utsav

0.4%

0.0%

0.1%

0.0%

0.0%

0.1%

India Vision

0.0%

0.7%

0.0%

0.0%

0.0%

0.1%

Hall Mark

0.0%

0.0%

0.0%

0.4%

0.0%

0.1%

Kiran TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Raj TV

0.0%

0.0%

0.0%

0.9%

0.0%

0.1%

Sahara TV

0.4%

0.0%

0.0%

0.0%

0.0%

0.1%

B4U

0.0%

0.0%

0.0%

0.3%

0.0%

0.0%

Hungama TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Local

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

Aditya

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Astha

0.0%

0.0%

0.0%

0.0%

0.1%

0.0%

K TV

0.0%

0.1%

0.1%

0.0%

0.0%

0.0%

Sanskar

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee English

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Studio

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

All Telugu

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Nick

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

155

TV Channel

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sahara Samay

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Smile TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Bangla

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

Akasha Bangla

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Peace TV

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Primier

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Set Pix

0.2%

0.0%

0.0%

0.0%

0.1%

0.0%

Win Cable

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

2%

2%

0.6%

2%

0.1%

1%

Others

156

Table 77: Most preferred newspaper Newspaper

Yahoo

Sample Base

NDTV

Rediff

Google

Indiatimes

ANU

1,075

920

735

657

549

7,732

The Times of India

30%

44%

35%

36%

55%

35%

The Hindu

21%

23%

15%

23%

9%

20%

The Hindustan Times

5%

6%

5%

7%

7%

6%

Deccan Chronicle

5%

2%

2%

5%

0.8%

4%

Indian Express

6%

2%

2%

1%

2%

3%

Eenadu

1%

2%

3%

3%

0.4%

3%

The Telegraph

2%

3%

4%

2%

3%

3%

The Economic Times

2%

1%

3%

2%

1%

2%

Dainik Bhaskar

3%

1%

2%

2%

5%

2%

Malyalam Manorama

1%

0.0%

2%

2%

0.0%

2%

0.9%

2%

2%

0.6%

0.4%

2%

Deccan Herald

2%

2%

2%

0.7%

1%

1%

The Tribune

2%

0.9%

1%

2%

0.2%

1%

DNA

2%

0.6%

2%

1%

2%

1%

0.7%

0.6%

2%

2%

2%

1%

1%

0.4%

1%

0.0%

0.4%

1%

0.3%

0.1%

1%

0.3%

0.0%

1%

Vijay Karnataka

2%

0.6%

3%

0.2%

0.2%

0.9%

Mumbai Mirror

1%

0.3%

0.9%

0.9%

1%

0.9%

Anand Bazar Patrika

0.3%

0.7%

1%

0.3%

0.2%

0.7%

Daily Thanthi

0.9%

0.2%

0.8%

0.4%

0.1%

0.6%

1%

0.0%

0.3%

0.4%

1%

0.6%

Mathrubhumi

0.7%

0.0%

0.2%

0.1%

0.0%

0.5%

Sakal

0.5%

0.5%

0.7%

0.4%

0.0%

0.5%

Divya Bhaskar

0.2%

0.4%

0.8%

0.0%

2%

0.5%

Rajasthan Patrika

0.2%

0.8%

0.2%

0.0%

1%

0.5%

Dinakaran

0.5%

0.7%

0.8%

0.1%

0.0%

0.5%

Loksatta

0.5%

0.0%

1%

0.1%

1%

0.5%

Amar Ujala

0.6%

0.1%

0.4%

0.8%

0.1%

0.4%

Sandesh

0.2%

0.3%

0.3%

0.0%

0.7%

0.4%

Nav Hindi Times

0.2%

0.0%

0.2%

0.8%

0.0%

0.3%

Business Line

0.0%

1%

0.6%

0.1%

0.0%

0.3%

Prajavani

0.4%

0.0%

0.0%

1%

1%

0.3%

Punjab Kesari

0.6%

0.3%

0.3%

0.2%

0.0%

0.3%

Nai Dunia

0.6%

0.0%

0.2%

0.0%

0.0%

0.3%

2%

0.0%

0.0%

0.0%

0.0%

0.3%

Nav Bharat Times

0.0%

0.1%

0.2%

0.1%

0.2%

0.2%

Hitvada

0.2%

0.1%

0.2%

0.7%

0.0%

0.2%

Maharashtra Times

0.1%

0.0%

0.6%

0.0%

0.2%

0.2%

The Statesman

0.1%

0.3%

0.0%

0.0%

0.0%

0.2%

Business Standard

0.0%

0.5%

0.1%

0.8%

0.1%

0.2%

Gulf News

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

Samaj

0.2%

0.0%

0.1%

0.0%

0.0%

0.2%

Vartha

0.1%

0.1%

0.1%

0.0%

0.0%

0.2%

Kannada praba

0.0%

0.2%

0.6%

0.1%

0.7%

0.2%

Vijaya Times

0.0%

0.0%

0.2%

0.0%

0.1%

0.1%

Dainik Jagran

Mid Day Gujrat Samachar Dinamalar

Lokmat

Kerala Kaumudi

157

Newspaper

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Andhra Jyoti

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

Dharitri

0.1%

0.0%

0.6%

0.0%

0.0%

0.1%

Dinamani

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Mumbai Samachar

0.2%

0.2%

0.0%

0.0%

0.0%

0.1%

Udayavani

0.0%

0.1%

0.3%

0.2%

0.0%

0.1%

Pratidin (Local)

0.0%

0.1%

1%

0.0%

0.0%

0.1%

Pudhari

0.0%

0.0%

0.1%

0.0%

0.1%

0.1%

Prabhat Khabar

0.0%

0.0%

0.0%

0.0%

0.1%

0.0%

Saamna

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sambad

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Bangalore Times

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Asian Age

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Employment News

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Financial Express

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Free Press Journal

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Jansatta

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Madhyamum

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Rashtriya Sahara

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sanmarg

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Siasat

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

The Pioneer

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Vartaman

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Tarun Bharat (Marathi)

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

india Today

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Janshakti

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Aaj Kal

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

Inquilab

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Greater Kashmir

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Sambad

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Mint

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

1%

0.0%

0.3%

0.8%

1%

0.8%

Others

158

Table 78: Most preferred magazine Magazine

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

935

800

639

572

477

6,725

India Today

19%

26%

26%

21%

31%

24%

Reader's Digest

8%

8%

6%

7%

6%

7%

The Week

7%

6%

4%

8%

3%

6%

Sports Star

2%

9%

6%

6%

2%

5%

Outlook

3%

8%

5%

3%

5%

4%

Femina

4%

3%

3%

3%

5%

3%

Film Fare

5%

2%

3%

2%

3%

3%

Digit Business World Women's Era Business Today Chip Autocar India Swathi

4%

1%

3%

2%

5%

3%

0.6%

3%

4%

3%

3%

3%

4%

3%

0.7%

2%

1%

2%

0.3%

2%

2%

2%

2%

2%

3%

0.6%

3%

2%

0.7%

2%

2%

2%

1%

4%

0.6%

2%

0.2%

0.9%

0.7%

1%

0.2%

2%

Star Dust

1%

2%

1%

1%

1%

1%

Ananda Vikatan

1%

0.4%

1%

0.1%

0.0%

1%

Vanita

1%

0.1%

0.4%

1%

0.0%

1%

0.4%

0.3%

0.4%

1%

3%

1%

3%

1%

2%

0.5%

2%

1%

Business India

0.4%

0.6%

2%

0.8%

0.5%

1%

Kumudham

0.6%

0.7%

0.9%

0.2%

0.6%

0.9%

1%

0.2%

0.2%

0.3%

0.0%

0.9%

Grihshobha

0.7%

0.5%

1%

0.5%

1%

0.8%

Cosmopolitan

0.5%

1%

0.5%

2%

0.9%

0.8%

Fortune India

0.8%

2%

0.6%

1%

0.1%

0.8%

2%

0.7%

1%

0.7%

0.5%

0.8%

India Times

0.8%

0.2%

0.6%

0.6%

2%

0.7%

Chitralekha

0.7%

0.0%

0.7%

0.0%

2%

0.7%

PC Quest

0.7%

0.8%

1%

0.7%

2%

0.7%

Science Reporter

2%

0.0%

0.2%

2%

0.5%

0.7%

Computers Today

2%

0.4%

0.7%

0.7%

0.0%

0.6%

Cricket Samrat

0.4%

0.1%

0.6%

0.1%

0.1%

0.6%

Overdrive

0.3%

1%

0.5%

0.4%

0.8%

0.6%

Business & Economy

0.6%

0.0%

0.4%

1%

0.9%

0.6%

National Geographic

1%

0.3%

0.3%

0.4%

1%

0.5%

Health

1%

0.5%

0.1%

0.5%

0.8%

0.5%

Outlook Money

0.1%

1%

1%

0.3%

0.3%

0.4%

Meri Saheli

0.4%

0.0%

0.4%

0.4%

0.3%

0.3%

1%

0.3%

0.8%

0.2%

0.1%

0.3%

Brunch

0.8%

0.1%

0.2%

0.1%

0.0%

0.3%

Business Week

0.0%

0.4%

0.0%

2%

0.0%

0.3%

Dalal Street

0.0%

0.3%

0.6%

0.1%

0.3%

0.3%

Gladrags

0.0%

0.1%

0.7%

0.0%

0.0%

0.3%

Good House Keeping

0.0%

0.2%

1%

0.0%

0.3%

0.3%

Playboy

0.0%

0.3%

0.1%

0.0%

0.0%

0.3%

Safari

0.1%

0.1%

0.2%

0.3%

0.8%

0.3%

Electronics For You Competition Success Review

Wisdom

Time

Today

159

Magazine

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Inside Outside

0.0%

0.0%

0.1%

0.0%

0.0%

0.2%

Sudha

0.5%

0.1%

0.1%

0.0%

0.9%

0.2%

PC World

0.3%

0.1%

0.6%

0.0%

0.0%

0.2%

Anandamela

0.2%

0.0%

1%

0.9%

0.0%

0.2%

Aval Vikatan

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

Capital Market

0.1%

0.2%

0.1%

0.0%

0.0%

0.2%

Chronicle

0.0%

0.0%

0.0%

0.6%

0.0%

0.2%

Data Quest

0.0%

0.3%

0.4%

0.0%

0.0%

0.2%

Debonair

0.1%

0.3%

0.1%

0.5%

0.1%

0.2%

Desh

0.1%

0.2%

0.3%

0.0%

0.4%

0.2%

Junior Vikatan

0.5%

0.0%

0.0%

0.0%

0.0%

0.2%

Manorama

0.0%

0.4%

0.0%

0.4%

0.0%

0.2%

Maxim

0.1%

0.0%

0.4%

0.6%

0.0%

0.2%

Sarita

0.4%

0.1%

0.3%

0.5%

0.0%

0.2%

Taranga

0.1%

0.8%

0.1%

0.0%

0.6%

0.2%

The Economist

0.5%

0.0%

0.2%

0.4%

0.1%

0.2%

Elle

0.3%

0.0%

0.0%

0.0%

0.6%

0.2%

Society

0.4%

0.0%

0.0%

0.0%

0.0%

0.2%

Sananda

0.1%

0.3%

0.6%

0.0%

0.0%

0.1%

Abhiyan

0.0%

0.0%

0.4%

0.0%

0.1%

0.1%

Aha Zindagi

0.1%

0.0%

0.0%

0.2%

0.1%

0.1%

Cineblitz

0.1%

0.0%

0.0%

0.8%

0.0%

0.1%

Linux For You

0.0%

0.2%

0.0%

0.6%

0.0%

0.1%

Graphiti

0.0%

0.1%

0.1%

0.0%

0.4%

0.1%

Auto India

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Buzz

0.0%

0.0%

0.1%

0.1%

0.0%

0.1%

Champak

0.4%

0.0%

0.0%

0.0%

0.0%

0.1%

Deccan Chronicle

0.0%

0.0%

0.3%

0.2%

0.0%

0.1%

Frontline

0.1%

0.0%

0.1%

0.3%

0.0%

0.1%

Lokprabha

0.3%

0.0%

0.0%

0.0%

0.0%

0.1%

Saptahik Sakal

0.4%

0.0%

0.1%

0.0%

0.0%

0.1%

Saras Salil

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Savvy

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Living Digital

0.0%

0.3%

0.0%

0.1%

0.0%

0.1%

Saptahik Bartaman

0.1%

0.0%

0.1%

0.0%

0.0%

0.1%

Money life

0.0%

0.0%

0.0%

0.0%

0.6%

0.1%

Animation Reporter

0.0%

0.0%

0.2%

0.5%

0.0%

0.1%

Chandamama

0.2%

0.0%

0.0%

0.0%

0.0%

0.1%

Andra Jyoti

0.2%

0.0%

0.4%

0.0%

0.0%

0.1%

Bikes

0.0%

0.5%

0.0%

0.4%

0.2%

0.1%

Business Standard

0.0%

0.3%

0.1%

0.4%

0.0%

0.1%

Anandalok

0.0%

0.4%

0.0%

0.0%

0.0%

0.1%

Developer IQ

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

Mathrubhumi

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Auto World

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

Better Photography

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Top Gear

0.0%

0.1%

0.2%

0.0%

0.0%

0.0%

Nirogadhaam

0.2%

0.0%

0.1%

0.0%

0.0%

0.0%

160

Magazine

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Automobiles

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Business Times

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Grihlakshmi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Kadambini

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Outlook Traveller

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Pratiyogita Darpan

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Saheli

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Sakhi

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Mans World

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Kurukshetra

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Economical Times

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

8%

5%

4%

9%

5%

7%

Others

Table 79: Most preferred radio channel Radio Channel

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Sample Base

725

620

495

443

370

5,213

Radio Mirchi

32%

43%

39%

27%

40%

38%

Red FM

11%

9%

17%

12%

10%

11%

AIR

13%

8%

12%

13%

11%

11%

Radio City

12%

12%

9%

16%

14%

11%

Suryan FM

9%

8%

2%

7%

1%

7%

Big FM

4%

5%

4%

5%

7%

6%

AIR FM GOLD

6%

5%

5%

6%

1%

5%

AIR FM RAINBOW

6%

2%

4%

6%

4%

4%

Fever FM World Space BBC

1%

3%

2%

2%

6%

3%

0.5%

2%

0.8%

0.6%

2%

2%

2%

0.4%

1%

2%

2%

1%

Power FM

0.8%

0.4%

1%

1%

1%

0.9%

Go FM

0.8%

1%

0.7%

2%

0.7%

0.8%

Amar FM

0.1%

0.2%

0.1%

0.0%

0.0%

0.2%

Hum FM

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

1%

0.8%

2%

0.7%

0.3%

1%

Others

161

Table 80: Top of mind recall for brands TOM Brand

Yahoo

Sample Base

NDTV

Rediff

Google

Indiatimes

ANU

1,154

988

789

706

589

8,301

Sony

7%

12%

8%

5%

9%

8%

Nokia

8%

7%

8%

7%

8%

7%

Tata

5%

4%

6%

6%

7%

5%

LG

6%

3%

4%

5%

4%

4%

Colgate

3%

3%

3%

2%

5%

3%

Reliance

3%

2%

4%

2%

4%

3%

HLL

2%

4%

3%

1%

2%

3%

Nike

3%

3%

2%

4%

2%

2%

Samsung

3%

3%

2%

1%

3%

2%

Pepsi

0.7%

3%

2%

4%

2%

2%

Microsoft

2%

1%

2%

2%

2%

2%

Philips

2%

2%

2%

2%

1%

2%

Adidas

2%

3%

1%

3%

2%

2%

Maruti

1%

2%

3%

1%

1%

2%

HP

2%

0.9%

1%

1%

0.8%

2%

Coca Cola

1%

2%

2%

0.8%

2%

1%

Godrej

2%

0.8%

1%

0.7%

2%

1%

Google

1%

1%

2%

0.6%

2%

1%

Reebok

0.8%

2%

0.5%

1%

0.8%

1%

Hero Honda

1%

1%

1%

2%

0.8%

1%

Airtel

0.4%

2%

0.9%

0.8%

0.6%

1%

IBM

0.3%

0.5%

0.9%

4%

0.6%

1%

Bajaj

1%

1%

1%

1%

1%

1%

Raymonds

2%

0.8%

1%

0.4%

0.6%

0.9%

Intel

2%

0.4%

0.8%

2%

0.4%

0.9%

Levis

0.4%

0.7%

1%

0.9%

2%

0.9%

Honda

0.7%

1%

0.9%

0.9%

1%

0.9%

Sony Ericsson

0.4%

1%

0.8%

0.7%

0.3%

0.8%

1%

0.6%

1%

0.8%

0.4%

0.7%

Videocon

0.3%

0.9%

1%

0.5%

0.6%

0.7%

Amul

0.4%

0.5%

1%

0.3%

0.0%

0.6%

1%

0.7%

0.5%

1%

0.5%

0.6%

0.6%

0.3%

1%

0.3%

0.1%

0.6%

1%

0.1%

0.1%

1%

0.9%

0.6%

Compaq

0.7%

0.3%

0.5%

0.1%

0.4%

0.6%

BPL

0.8%

0.1%

1%

0.2%

0.4%

0.5%

Cadbury

0.4%

0.8%

0.5%

0.4%

0.5%

0.5%

HCL

0.4%

0.5%

0.2%

1%

0.3%

0.5%

Lee

1%

0.9%

0.5%

0.0%

0.5%

0.5%

Titan

0.7%

0.7%

0.1%

0.7%

0.3%

0.5%

Apple

0.5%

0.2%

0.2%

1%

0.6%

0.5%

Mercedes

0.2%

0.3%

0.6%

0.1%

0.4%

0.4%

Motorola

0.2%

0.6%

0.1%

1%

0.3%

0.4%

Peter England

0.2%

0.2%

0.4%

0.6%

0.1%

0.4%

Surf

0.2%

0.4%

0.3%

0.5%

0.8%

0.4%

Whirlpool

0.5%

0.5%

1%

0.0%

0.2%

0.4%

Hyundai

0.3%

0.3%

0.6%

0.1%

0.5%

0.4%

Onida

Lakme Britannia Wipro

162

TOM Brand

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Kingfisher

0.4%

0.1%

0.4%

0.1%

0.2%

0.4%

Toyota

0.5%

0.2%

0.1%

0.9%

0.1%

0.4%

Bata

0.2%

0.5%

0.6%

0.2%

0.4%

0.3%

BSNL

0.1%

0.3%

0.6%

0.3%

0.2%

0.3%

ICICI

0.2%

0.7%

0.0%

0.2%

0.6%

0.3%

Nestle

0.7%

0.1%

0.1%

0.8%

0.3%

0.3%

Parle

0.2%

0.5%

0.1%

0.4%

0.2%

0.3%

Dell

0.0%

0.6%

0.3%

0.1%

0.9%

0.3%

Garnier

0.1%

0.3%

0.4%

0.7%

0.4%

0.3%

ITC

0.1%

0.1%

0.2%

0.6%

0.3%

0.3%

Johnson & Johnson

0.1%

0.0%

0.4%

0.0%

0.2%

0.3%

Pantaloon

0.3%

0.2%

0.4%

0.0%

0.1%

0.3%

Yamaha

0.2%

0.0%

0.1%

1%

0.0%

0.3%

Hutch

0.2%

0.9%

0.4%

0.1%

0.5%

0.3%

Ray Ban

1%

0.0%

0.2%

0.1%

0.0%

0.3%

Times of India

0.1%

0.5%

0.3%

0.3%

0.2%

0.3%

Dabur

0.3%

0.0%

0.5%

0.0%

0.2%

0.2%

Amway

0.1%

0.1%

0.3%

0.3%

0.5%

0.2%

Lenovo

0.3%

0.2%

0.5%

0.0%

0.3%

0.2%

Ponds

0.6%

0.1%

0.3%

0.0%

0.0%

0.2%

BMW

0.0%

0.2%

0.2%

0.0%

0.7%

0.2%

Brooke Bond

0.0%

0.1%

0.1%

0.0%

0.1%

0.2%

Canon

0.3%

0.0%

0.7%

0.0%

0.1%

0.2%

Close Up

0.7%

0.3%

0.1%

0.0%

0.0%

0.2%

Horlicks

0.2%

0.4%

0.2%

0.3%

0.6%

0.2%

Infosys

0.0%

0.2%

0.1%

0.4%

0.0%

0.2%

ISI

0.0%

0.1%

0.0%

0.3%

0.3%

0.2%

John Players

0.3%

0.2%

0.1%

0.1%

0.5%

0.2%

Lifebuoy

0.3%

0.3%

0.2%

0.6%

0.0%

0.2%

Lux

0.1%

0.3%

0.3%

0.0%

0.0%

0.2%

Pepe

0.5%

0.0%

0.0%

0.5%

0.0%

0.2%

Pepsodent

0.2%

0.0%

0.5%

0.0%

0.1%

0.2%

Provogue

0.0%

0.3%

0.1%

0.2%

0.3%

0.2%

TVS

0.0%

0.2%

0.2%

0.0%

0.2%

0.2%

Woodland

0.2%

0.0%

0.5%

0.0%

0.4%

0.2%

Arrow

0.2%

0.6%

0.2%

0.3%

0.0%

0.2%

Dettol

0.1%

0.8%

0.1%

0.0%

0.1%

0.2%

Ford

0.1%

0.5%

0.2%

0.2%

0.0%

0.2%

Hamam

0.2%

0.1%

0.2%

0.0%

0.0%

0.2%

Louis Phillip

0.0%

0.1%

0.0%

0.1%

0.5%

0.2%

Revlon

0.0%

0.0%

0.7%

0.8%

0.0%

0.2%

Yahoo

0.0%

0.1%

0.0%

0.2%

0.0%

0.2%

Denim

0.3%

0.2%

0.1%

0.1%

0.0%

0.1%

Killer

0.0%

0.0%

0.1%

0.1%

0.0%

0.1%

L`Oreal

0.2%

0.1%

0.2%

0.1%

0.1%

0.1%

Suzuki

0.4%

0.1%

0.1%

0.2%

0.2%

0.1%

Spykar

0.0%

0.1%

0.1%

0.2%

0.0%

0.1%

Thums Up

0.1%

0.3%

0.2%

0.0%

0.1%

0.1%

Wills

0.1%

0.1%

0.2%

0.4%

0.0%

0.1%

Allen Solly

0.2%

0.1%

0.1%

0.5%

0.5%

0.1%

163

TOM Brand

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

Fair & Lovely

0.3%

0.1%

0.1%

0.2%

0.0%

0.1%

Ferrari

0.1%

0.3%

0.0%

0.0%

0.4%

0.1%

Fevicol

0.1%

0.1%

0.3%

0.0%

0.0%

0.1%

Gillette

0.1%

0.1%

0.1%

0.0%

0.0%

0.1%

Gucci

0.2%

0.1%

0.0%

0.0%

0.0%

0.1%

Honda City

0.4%

0.3%

0.1%

0.0%

0.0%

0.1%

IFB

0.0%

0.2%

0.0%

0.3%

0.3%

0.1%

Kodak

0.0%

0.0%

0.0%

0.5%

0.0%

0.1%

Koutons

0.1%

0.1%

0.2%

0.1%

0.1%

0.1%

LIC

0.2%

0.1%

0.0%

0.0%

0.0%

0.1%

Maggi

0.0%

0.1%

0.0%

0.1%

0.5%

0.1%

Mahindra & Mahindra

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Mcdonald

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

MRF

0.1%

0.0%

0.0%

0.5%

0.0%

0.1%

Nescafe

0.1%

0.0%

0.5%

0.1%

0.1%

0.1%

Nirma

0.3%

0.0%

0.1%

0.1%

0.1%

0.1%

P&G

0.0%

0.1%

0.1%

0.0%

0.0%

0.1%

Panasonic

0.1%

0.0%

0.0%

0.0%

0.2%

0.1%

Park Avenue

0.1%

0.4%

0.1%

0.0%

0.5%

0.1%

Rediff

0.3%

0.0%

0.1%

0.5%

0.0%

0.1%

Rin

0.0%

0.1%

0.1%

0.0%

0.0%

0.1%

Santro

0.0%

0.2%

0.2%

0.0%

0.5%

0.1%

Sify

0.0%

0.0%

0.1%

0.2%

0.0%

0.1%

Skoda

0.1%

0.1%

0.2%

0.0%

0.0%

0.1%

Tata Indicom

0.0%

0.0%

0.0%

0.0%

0.2%

0.1%

VIP

0.1%

0.1%

0.1%

0.0%

0.0%

0.1%

Zodiac

0.0%

0.0%

0.2%

0.0%

0.0%

0.1%

L&T

0.0%

0.0%

0.1%

0.0%

0.2%

0.1%

Lays

0.0%

0.0%

0.1%

0.3%

0.0%

0.1%

Ranbaxy

0.1%

0.0%

0.2%

0.0%

0.0%

0.1%

Sahara

0.0%

0.0%

0.0%

0.0%

0.2%

0.1%

Sansui

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

TCS

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

Chevrolet

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Red Label

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

SBI

0.0%

0.0%

0.2%

0.2%

0.0%

0.1%

Siemens

0.0%

0.2%

0.1%

0.2%

0.0%

0.1%

Voltas

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

Gold Flake

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Parker

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Rolex

0.0%

0.0%

0.0%

0.0%

0.2%

0.0%

Taj

0.0%

0.1%

0.1%

0.0%

0.3%

0.0%

Tata Tea

0.0%

0.0%

0.1%

0.1%

0.0%

0.0%

Van Huesen

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Versace

0.0%

0.1%

0.0%

0.1%

0.0%

0.0%

Acer

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Axe

0.0%

0.1%

0.0%

0.0%

0.1%

0.0%

Idea

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Armani

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Citi Bank

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

164

TOM Brand

Yahoo

NDTV

Rediff

Google

Indiatimes

ANU

GE

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

HDFC

0.0%

0.0%

0.1%

0.2%

0.1%

0.0%

Mark & Spencer

0.1%

0.1%

0.0%

0.0%

0.0%

0.0%

NIIT

0.0%

0.0%

0.0%

0.4%

0.0%

0.0%

Pears

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Reid & Taylor

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

Scorpio

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Tanishq

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

Tata Indica

0.2%

0.0%

0.1%

0.0%

0.0%

0.0%

Tata Motors

0.1%

0.0%

0.1%

0.0%

0.0%

0.0%

VSNL

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

Glaxo

0.0%

0.0%

0.0%

0.0%

0.1%

0.0%

HSBC

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

MTNL

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

Satyam

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Liberty

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

Others

12%

10%

10%

11%

12%

12%

165

Appendix

166

Table 81: City type classification by market size

REGIONS North

South

East

West

Delhi

Bangalore Chennai Coimbatore Hyderabad

Kolkata

Ahmadabad Mumbai Pune Surat

Faridabad Jaipur Kanpur Lucknow Ludhiana Patna

Kochi Madurai

Asansol

Bhopal Thane Indore Nagpur Vadodara

Amritsar Chandigarh Dhanbad Ghaziabad

Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam

Agra Allahabad Dehradun Gurgaon Jodhpur Meerut Noida Ranchi Varanasi Others from North India

Mangalore Mysore Secunderabad Others from South India

CITY TYPE BY MARKET SIZE 1

Metros

Urban Uptowns

Emerging Towns

Others

Guwahati

Bhubaneswar Cuttack Raipur Others from East India

Aurangabad Goa Jabalpur Nashik Rajkot Solapur Others from West India

1

Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

167

Table 82: City type by population size vs. market size POPULATION SIZE

Upto 1 Lakh

1-5 Lakhs

5-10 lakhs

Above 10 Lakhs

Coimbatore

Ahmadabad Bangalore Chennai Delhi & NCR Hyderabad & Secunderabad Kolkata Mumbai & Suburbs Pune Surat Bhopal Jaipur Kanpur Lucknow Ludhiana Nagpur Patna

Metros

Faridabad

Assansol

Indore Kochi Madurai Vadodara

Goa

Amritsar Aurangabad Chandigarh Dhanbad Guwahati Jabalpur Rajkot Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam

Nashik

Mangalore Dehradun Others from North India Others from South India Others from East India Others from West India

Allahabad Bhubaneswar Cuttack Jodhpur Raipur Ranchi Solapur

Agra Meerut Varanasi

MARKET SIZE 2

Urban Uptowns

Emerging Towns

Others

Others from North India Others from South India Others from East India Others from West India

2

Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

168

Table 83: Socio economic classification (SEC) grid

Chief Wage Earner's 3 Occupation

Chief Wage Earner's Highest Education Illiterate

School (Up to 4 yrs)

School (5-9 yrs)

Secondary / High School

Not Grad.

Grad./ PG (Gen.)

Grad./ PG (Prof.)

Unskilled worker

E

E

E

D

D

D

D

Skilled worker

E

E

D

C

C

B

B

Petty traders

E

D

D

C

C

B

B

Shop owners

D

D

C

B

B

A

A

Businessmen/ industrialists – with no employee

D

C

B

B

A

A

A

Businessmen/ industrialists – with 1 to 9 employee

C

B

B

B

A

A

A

Businessmen/ industrialists – with 10+ employee

B

B

A

A

A

A

A

Self-employed professionals

D

D

D

B

B

A

A

Clerical/ salesmen

D

D

D

C

B

B

B

Supervisor level

D

D

C

C

B

B

A

Officers/ executives (junior)

C

C

C

B

B

A

A

Officers/ executives (middle/ senior)

B

B

B

B

A

A

A

3

Chief Wage Earner is the head of the household who contributes maximum to the monthly household income. It is assumed in Indian marketing and media space that the life style of a household is largely determined by the combination of head of household’s highest level of education and current occupation.

169

Index: Charts

Chart 1: Overlap between overall online news readers and business/finance online news readers ...................................................................... 13 Chart 2: Problems faced while surfing the internet ................................ 16 Chart 3: Gender breakup ................................................................ 29 Chart 4: Age group distribution ........................................................ 30 Chart 5: City class - by population size ............................................... 31 Chart 6: City class - by market size.................................................... 32 Chart 7: Region-wise break-ups ........................................................ 34 Chart 8: Socio economic classification ................................................ 36 Chart 9: Highest educational qualification ........................................... 37 Chart 10: Occupational break up....................................................... 38 Chart 11: Function / field of occupation ............................................. 39 Chart 12: Head of the household....................................................... 40 Chart 13: Monthly family income ...................................................... 41 Chart 14: Most expensive vehicle owned by the household........................ 42 Chart 15: Ownership of credit cards (individually).................................. 43 Chart 16: Current loan liabilities....................................................... 45 Chart 17: Years of experience in using internet ..................................... 46 Chart 18: Place of accessing internet ................................................. 47 Chart 19: Type of internet connection at home ..................................... 48 Chart 20: Type of internet connection at office..................................... 49 Chart 21: Service provider subscribed to at home .................................. 50 Chart 22: Service provider subscribed to at office .................................. 51 Chart 23: Frequency of accessing internet from home ............................. 52 Chart 24: Frequency of accessing internet from office............................. 53 Chart 25: Time of the day accessing internet from home ......................... 54 Chart 26: Time of the day accessing internet from office ......................... 55 Chart 27: Duration of PC usage from home........................................... 56 Chart 28: Duration of internet usage from home.................................... 57 Chart 29: Duration of PC usage from office .......................................... 58 Chart 30: Duration of internet usage from office ................................... 59 Chart 31: Time spent by internet users on watching TV ........................... 60 Chart 32: Time spent by internet users on reading newspaper ................... 61 Chart 33: Time spent by internet users on listening to radio ..................... 62 Chart 34: Professional activities ....................................................... 65 Chart 35: Personal activities............................................................ 66 Chart 36: Downloading activities....................................................... 67 Chart 37: E-commerce related activities ............................................. 68 Chart 38: Online shopping............................................................... 69 Chart 39: Response to online marketing stimulus ................................... 70 Chart 40: Blogging activities ............................................................ 71 Chart 41: Member of an online community........................................... 72 Chart 42: Problems faced while surfing the internet ............................... 76 Chart 43: Number of email accounts and average per capita email ids ......... 77 Chart 44: Multiple user shares of email websites ................................... 81

170

Index: Change from Previous Year Graphs

Chart 1: Gender breakup ................................................................ 29 Chart 2: Age group distribution ........................................................ 30 Chart 3: City class - by market size.................................................... 32 Chart 4: Region-wise break-ups ........................................................ 34 Chart 5: Socio economic classification ................................................ 36 Chart 6: Highest educational qualification ........................................... 37 Chart 7: Occupational break up ........................................................ 38 Chart 8: Head of the household ........................................................ 40 Chart 9: Monthly family income ........................................................ 41 Chart 10: Most expensive vehicle owned by the household........................ 42 Chart 11: Ownership of credit cards (individually).................................. 43 Chart 12: Years of experience in using internet ..................................... 46 Chart 13: Place of accessing internet ................................................. 47 Chart 14: Type of internet connection at home ..................................... 48 Chart 15: Type of internet connection at office..................................... 49 Chart 16: Service provider subscribed to at home .................................. 50 Chart 17: Service provider subscribed to at office .................................. 51 Chart 18: Frequency of accessing internet from home ............................. 52 Chart 19: Frequency of accessing internet from office............................. 53 Chart 20: Time of the day accessing internet from home ......................... 54 Chart 21: Time of the day accessing internet from office ......................... 55 Chart 22: Duration of PC usage from home........................................... 56 Chart 23: Duration of internet usage from home.................................... 57 Chart 24: Duration of PC usage from office .......................................... 58 Chart 25: Duration of internet usage from office ................................... 59 Chart 26: Time spent by internet users on watching TV ........................... 60 Chart 27: Time spent by internet users on reading newspaper ................... 61 Chart 28: Time spent by internet users on listening to radio ..................... 62 Chart 29: Professional activities ....................................................... 65 Chart 30: Personal activities............................................................ 66 Chart 31: Downloading activities....................................................... 67 Chart 32: E-commerce related activities ............................................. 68 Chart 33: Online shopping............................................................... 69 Chart 34: Response to online marketing stimulus ................................... 70 Chart 35: Number of email accounts and average per capita email ids ......... 77 Chart 36: Multiple user shares of email websites ................................... 81

171

Index: Tables

Table 1: Detailed sample base distribution of the land survey ..................... 6 Table 2: Popularity of various internet activities ................................... 12 Table 3: Key demographic and socio-economic profile of online news users ... 14 Table 4: Ownership of key household and financial assets among online news users ........................................................................................ 14 Table 5: Key net usage behavior of online news users ............................. 15 Table 6: Popular online activities undertaken relatively more by online news users ........................................................................................ 16 Table 7: Response to online marketing stimuli and online buying behavior .... 17 Table 8: Preferred websites for checking news online ............................. 18 Table 9: Comparative evaluation of the top 5 online news websites on selected demographic attributes.................................................................. 19 Table 10: Comparative evaluation of the top 5 online news websites on selected net usage behavior attributes .......................................................... 21 Table 11: Response to online marketing stimuli..................................... 21 Table 12: Popularity of various internet activities .................................. 26 Table 13: Preferred websites for online news ....................................... 28 Table 14: Top 10 cities .................................................................. 33 Table 15: Preferred language of reading ............................................. 35 Table 16: Household asset ownership ................................................. 44 Table 17: Popularity of various internet activities .................................. 63 Table 18: Membership by type of online community ............................... 73 Table 19: Most used local language websites (other than English) ............... 74 Table 20: Online activities desired in other languages ............................. 75 Table 21: Top of mind unaided recall - all websites ................................ 78 Table 22: Most used website - all websites........................................... 79 Table 23: Preferred websites - emailing .............................................. 80 Table 24: Info search (English) ......................................................... 82 Table 25: Info search (local language) ................................................ 83 Table 26: Job search ..................................................................... 84 Table 27: Booking travel tickets ....................................................... 85 Table 28: Online shopping (other than travel tickets).............................. 86 Table 29: Online news ................................................................... 87 Table 30: Financial news & info (rates, quotes, etc.) .............................. 88 Table 31: Online share trading ......................................................... 89 Table 32: Real estate info............................................................... 90 Table 33: Matrimonial search........................................................... 91 Table 34: Dating/friendship search.................................................... 92 Table 35: Social networking/communities ........................................... 93 Table 36: Online gaming................................................................. 94 Table 37: Download mobile content................................................... 95 Table 38: Preferred instant messaging applications ................................ 96 Table 39: Download music .............................................................. 97 Table 40: Sports content ................................................................ 98 Table 41: Cinema content............................................................... 99 Table 42: Most used local language websites (other than English) .............. 100 Table 43: Preferred blog sites ......................................................... 101 Table 44: Preferred astrology website ............................................... 102 Table 45: Preferred online learning / education website......................... 103 Table 46: Favorite TV channels ....................................................... 104 Table 47: Favorite newspapers ........................................................ 105 Table 48: Favorite magazines ......................................................... 106 Table 49: Favorite radio channels .................................................... 107 Table 50: TOM recall for brands....................................................... 108

172

Index: Segment wise Detailed Tables

Table 1: Gender breakup ............................................................... 110 Table 2: Age group distribution ....................................................... 110 Table 3: City class - by population size .............................................. 111 Table 4: City class - by market size .................................................. 111 Table 5: City wise distribution ........................................................ 112 Table 6: Region-wise break-ups ....................................................... 113 Table 7: Preferred language of reading .............................................. 114 Table 8: Socio economic classification ............................................... 115 Table 9: Highest educational qualification .......................................... 115 Table 10: Occupational break up ..................................................... 115 Table 11: Function / field of occupation ............................................ 116 Table 12: Head of the household ..................................................... 116 Table 13: Monthly family income ..................................................... 116 Table 14: Most expensive vehicle owned by the household ...................... 117 Table 15: Ownership of credit cards (individually)................................. 117 Table 16: Household asset ownership ................................................ 118 Table 17: Current loan liabilities...................................................... 119 Table 18: Years of experience in using internet.................................... 119 Table 19: Place of accessing internet ................................................ 119 Table 20: Type of internet connection at home .................................... 120 Table 21: Type of internet connection at office ................................... 120 Table 22: Service provider subscribed to at home ................................. 121 Table 23: Service provider subscribed to at office................................. 121 Table 24: Frequency of accessing internet from home ............................ 122 Table 25: Frequency of accessing internet from office ........................... 122 Table 26: Time of the day accessing internet from home ........................ 122 Table 27: Time of the day accessing internet from office ........................ 123 Table 28: Duration of internet usage from home................................... 123 Table 29: Duration of internet usage from office .................................. 123 Table 30: Duration of internet usage during weekdays............................ 124 Table 31: Duration of internet usage during weekends ........................... 124 Table 32: Duration of PC usage from home ......................................... 124 Table 33: Duration of PC usage from office ......................................... 125 Table 34: Time spent by internet users on watching TV .......................... 125 Table 35: Time spent by internet users on reading newspaper .................. 125 Table 36: Time spent by internet users on listening to radio .................... 126 Table 37: Professional activities ...................................................... 126 Table 38: Personal activities........................................................... 126 Table 39: Downloading activities ..................................................... 127 Table 40: E-commerce related activities ............................................ 127 Table 41: Online shopping.............................................................. 127 Table 42: Response to online marketing stimulus .................................. 128 Table 43: Blogging activities ........................................................... 128 Table 44: Member of an online community ......................................... 128 Table 45: Membership by type of online community .............................. 129 Table 46: Usage of other language websites ........................................ 129 Table 47: Online activities desired in other languages ............................ 130 Table 48: Problems faced while surfing the internet .............................. 130 Table 49: Top of mind unaided recall - all websites ............................... 131 Table 50: Most used website - all websites.......................................... 133 Table 51: Preferred website for emailing ........................................... 134 Table 52: Multiple user shares of email websites .................................. 134 Table 53: No. of email accounts ...................................................... 135 Table 54: Preferred website for job search ......................................... 135 Table 55: Preferred website for mobile content ................................... 136 Table 56: Preferred website for sports .............................................. 137

173

Table 57: Preferred website for travel products ................................... 138 Table 58: Preferred website for matrimony......................................... 139 Table 59: Preferred website for financial news/info .............................. 140 Table 60: Preferred website for cinema ............................................. 141 Table 61: Preferred website for online share/stock trading...................... 142 Table 62: Preferred website for games .............................................. 143 Table 63: Preferred website for online shopping................................... 144 Table 64: Preferred website for friendship/dating ................................ 144 Table 65: Preferred website for music ............................................... 145 Table 66: Preferred info search engine - local language .......................... 146 Table 67: Preferred website for real estate......................................... 146 Table 68: Preferred info search engine - english ................................... 147 Table 69: Preferred website for instant messaging ................................ 147 Table 70: Preferred website for social networking/communities ............... 148 Table 71: Preferred website for astrology........................................... 149 Table 72: Preferred website for online learning/education ...................... 150 Table 73: Preferred blog sites ......................................................... 151 Table 74: Other language preferred for local language content................. 152 Table 75: Preferred website for checking local language content .............. 153 Table 76: Most preferred TV channel................................................. 154 Table 77: Most preferred newspaper ................................................. 157 Table 78: Most preferred magazine................................................... 159 Table 79: Most preferred radio channel ............................................. 161 Table 80: Top of mind recall for brands ............................................. 162 Table 81: City type classification by market size .................................. 167 Table 82: City type by population size vs. market size............................ 168 Table 83: Socio economic classification (SEC) grid................................. 169

174

175

176