Maruti Suzuki Automobiles Ltd.: Ppt Preparation: Data Collected: Presentation By

PRESENTATION OF ECONOMICS

on

MARUTI SUZUKI AUTOMOBILES LTD. Data collected:

PPT Preparation:

Presentation By:

Manshul Chawla Mayur Ghelani Mithun Kumbhare

Mayur Ghelani Manshul Chawla

Mayuri Yerawar Manisha Shatalwar Manishkumar Satpute Mudit Agrawal

HISTORY & INTRODUCTION • One of India's leading automobile manufacturers and the market leader in the car segment, • The name of the car was chosen as "Maruti", after a Hindu deity named Maruti. • Around 1970’s : • Sanjay Gandhi envisioned the manufacture of indigenous, cost-effective, low maintenance compact car for the Indian middle-class. • Sanjay Gandhi's company was christened Maruti Limited. • Maruti Suzuki India Limited is a publicly listed automaker in India. • Suzuki Motor Corporation of Japan holds a majority stake in the company.

Cont… • It was the first company in India to mass-produce and sell more than a million cars. • On 11 September 2001, Maruti Udyog was renamed to Maruti Suzuki India Limited. • Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. The Indian government held an initial public offering of 25% of the company in June 2003. As of May 10, 2007, Govt. of India sold its complete share to Indian financial institutions. With this, Govt. of India no longer has stake in Maruti Udyog.

GURGAON PLANT

Contd….

It’s manufacturing facilities are located at two facilities Gurgaon and Manesar south of New Delhi.

Graphs and Observations • Turnover Rs. 178603 Million (200708) • Maruti Udyog Limited Sold 59,917 June 2007. exports 3,917 units domestic 56,000 vehicles market

Sales Figure

Net Sales / year 180,000 160,000 140,000 120,000 100,000 80,000 60,000 40,000 20,000 0

Net Sales(/Unit)

01-02 02-03 03-04 04-05 05-06 06-07 07-08

Market Share per Year 07-08 06-07 05-06 04-05 03-04 02-03 01-02

0

}54.6 % }54.8 % }55.6 % }55.1 % }55.7 % }55.6 % }59.6 % 500,000 1,000,000 1,500,000

indusry A+C Maruti Domestic

Services by MARUTI SUZUKI

EXISTING MODELS

MARUTI 800

ALTO

WAGON-R

MARUTI SUZUKI WAGONR DUO REVIEW

Cont…………

Maruti Suzuki Swift DZiRE

Maruti Zen Estilo Review

Maruti Suzuki SX4

Maruti Suzuki Grand Vitara

Maruti Versa Review

Maruti Gypsy

Maruti Suzuki Esteem

Maruti Omni

Maruti Suzuki Baleno

UPCOMING MODELS OF

MARU TI SPLASH

FACE LIFTED MARUTHI OMNI

Key competitors • • • • • •

Tata Motors Hyundai Ford FIAT General Motors Honda

Car Segment

Model Make

Small car segment (2-5 lakhs

Maruti 800 DX, Hyundai Santro Omni, Alto, Wagon R and the Ze Esteem,Gypsy, Ford Ikon, Fiesta, Mahindra SX4 Scorpio Baleno Chevrolet Optra

Mid Size Segment(5-8 lakhs) D Segment(8 -12 lakhs)

Competitors

SWOT

STRENTGH • • • • • • • •

Distributor network After sales service cost-effective low maintenance Indian middle-class low price, high fuel efficiency, reliability

Weaknesses • Cannibalises its own market share • The company said the profit figures were not comparable due to the additional impact of Rs. 61.90 crore resulting from the new depreciation policy introduced in the fourth quarter of fiscal 2008. • Low Resale value • Low engine capacity. • Increase the comfort level of Historious car maruti 800

Threats • Competition in small car segment • Maruti Suzuki India has posted a 7% drop in quarterly net profit due mainly to high raw materials costs and a new depreciation policy which outweighed a 13.5% sales rise • Price hike of raw material ie. Of steel

Opportunity • • • •

High end car segment Oversees market Improve handling Target SUV market (new launch GRAND VITARA) • Add extra features to small segment cars

Suggestions & Improvements • Increase true value centers all over India • Sustainability • The volumes in higher segments are very low and Maruti must jostle for space with a slew of models from the world's top carmakers such as Honda Motor Co Ltd, Ford and General Motors.