Maruti Suzuki

Maruti Suzuki India Private Limited.

Prabhu G

Introduction Maruti Udyog limited established in 1981.  First production commenced in 1983 Gurgaon, India  Competed to Hindustan motors by launching Maruti 800 in 1984.  On 17th September,2001 Maruti Udyog was renamed to Maruti Suzuki India Limited.  It is subsidiary of Suzuki Motor Corporation of Japan.  Maruti has more than 5 million satisfied customers in India 

About… Maruti has a network of 391 sales outlets across 230 cities all over India.  The service network covers 1,113 towns and cities, bolstered by 2,142 authorized service outlets  The company's change in strategy and emphasis on developing effective marketing communications was their highlights.  Chairman : Mr. R. C Bhargava  CEO : Shinzo Nakanishi 

Brands of Maruti Suzuki Pvt. Ltd.  

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Historious car is Maruti 800 Maruti 800 - Launched 1983 - Largest selling car in India, until 2004 - cheapest car in India. (P) “Change ur life” Omni – 1984, 2 Face-Lifts(P) “Fits all” Gypsy – 1985 (P) “King” Wagon-R – 1999, 2 Face-Lifts.(P)”For the smtr race” Alto – 2000, Currently the largest selling car in India. 1 Face-Lift.(P) “Lets go” Versa(2003-) (P) “The joy for travelling together” Zen Estilo(2005-) (P) “ Shape ur world” Swift 1 very small face-lift(2005) (P & D) you’re the

Brands… 

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Maruti Suzuki SX4 (May 2007- ) (P & D) “Men are back” Suzuki Grand Vitara Sports Utility Vehicle - July 2007. Imported(P) “Play it your way” Maruti DZiRE Sedan Version of swift - March 2008 (P & D) “The heart car” Suzuki Alto (Sold in India as the Maruti A-Star) Launched in 2008 December. “Stop @ nothing”

Models of 2009  

Suzuki Splash Ritz “Live the Moment”  

Car models

M 800 1984

OMNI

GYPSY

Cont…

BALENO

Cont…..

ZEN ESTILO VERSA

Cont…..

DIZIRE

Attracting Customers by… 

Three compact car models - Alto, WagonR, and Zen -- competing with Hyundai Santro, Tata Indica, and Fiat Palio.

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In 2003,to attract customers Maruti launched novel offers like "Change Your Life" campaign.

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It also offered vehicle insurance for just -‘Rupee One only‘

Their Pride The sales figure in 1993 reached up to 1,96,820 vehicles.  The company produced one million vehicles in March 1994. 

-“The first Indian Company to cross this milestone”.

Maruti Suzuki, has sold 7,64,842 vehicles in 2007-08, an increase of 13.3% compared to 6,74,924 vehicles sold in 2006-07.  Their sales in the domestic market during march 2008 is 64,421 units.  Wagon R and Zen were ranked first and third in the premium compact segment. 

Strategy of “Winning” Maruti is clearly an “employer of choice” for automotive engineers and young managers from across the country. Nearly 75,000 .  People are employed directly by Maruti and its partners.  Maruti Suzuki sales is 75,109 vehicles in June 2009. This is the highest ever monthly export volume in the company's history.  The company had sold a total of 61,247 vehicles in June 2008.  Maruti’s turnover rose 14.28 percent to Rs.21,453.86 crore last fiscal from Rs.18,773.27 crore the year before. 

Why do customer likes Maruti? Ø Maruti ranked highest in customer satisfaction with after-sales service. ü True value ü Driving school ü Authorized service station ü Insurance (2OO2) ü Genuine accessories

Strengths Distributor network brand loyalty, Japan technology and Service distribution  After sales service  Cost-effective  Low maintenance  Indian middle-class  Low price,  High fuel efficiency, 

Weaknesses 

Low Resale value

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Low engine capacity.

Opportunity 

High end car segment

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Overseas market

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Improve handling

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Add extra features to small segment cars

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Attracting youth

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Export small cars

Yet another unbeatable PRIDE is…

India's Corps of Military Police personnel patrolling the Wagah border crossing in the Punjab in a Muruti Gypsy.

Threats    

Fuel price Foreign brands Price high of raw material Small car competition

Key competitors      

Tata Motors Hyundai Ford FIAT General Motors Honda

Future Plan Fourth assembly plant will be scaled up to produce 3,00,000 cars a year by 2010. NEXT SUPERSTAR Suzuki Cervo'sport a Suzuki 660cc engine - as against Nano's 623cc - and wear a tag of around Rs 1.5 lakh on road.

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Any Queries

Thank you

TAMIL PRABHU