Maruti Suzuki India Ltd.

Maruti Suzuki India Limited

Viraj Modi

Group Members

Viraj Modi

Indian Automobil e Industry

Viraj Modi

An Introduction On the canvas of the Indian Economy, Auto Industry occupies a prominent place. Due to its deep forward and backward linkages with several key segments of the economy, automotive industry has a strong multiplier effect and is capable of being the driver of economic growth. A sound transportation system plays an important role in the country's rapid economic and industrial development. Viraj Modi

Evolution of Automobile Industry

Hardik Jain

Key Players

Hardik Jain

The Passenger Car Market  Pre-liberalization:

The Indian passenger car market was characterized by Government protection for a period of over four decades after independence. Prior to the 1990s, there was little choice for the Indian consumer as there were only a few major automobile manufacturers like Hindustan Motors, Premier Automobiles, and Maruti Udyog Limited.

Post-liberalization: Liberalization of the Indian economy in 1991 and de-licensing of the passenger car industry in 1993 paved way for the entry of global players like Hyundai, Ford, General Motors, Toyota, Volkswagen, Daewoo, and Honda. Hardik Jain

Maruti Suzuki India Ltd.

Mitali Agrawal

Company Information Maruti Suzuki India Limited, a joint venture

between Suzuki of Japan and the Indian government, has dominated India's automobile market by providing a wide range of cars at affordable prices. A change in management control from the Indian government to Suzuki, and intensive cost cutting and productivity improvement initiatives helped the company to strengthen its competitive position. It has been the leader of the Indian car Mitali Agrawal

Early History In the early 1980s, the Indian Government

decided to produce a small car, which would be within the buying reach of the Indian middle class. Suzuki grabbed the opportunity with both hands and formed a joint venture with the government, called Maruti Udyog. Maruti Udyog was incorporated in 1981. Maruti rolled out its first car, the Maruti 800, with an 800 cc engine, in December 1983. Indira Jalgaonkar

This model, targeted at the masses, was

launched as the 'people's car'. The car became a runaway success. Various successful models were launched subsequently. Suzuki Motor Corporation and the government reached an agreement under which Maruti Suzuki Automobile was floated as a 70:30 joint venture company between Maruti Udyog and Suzuki Motor Corporation. On 17 September 2007, Maruti Udyog was rebranded Maruti Suzuki India Limited. Indira Jalgaonkar

Models of Maruti Suzuki India Ltd. Maruti 800: Launched - 1983

Maruti Omni: Launched - 1984 Maruti Gypsy: Launched - 1985 Maruti Alto: Launched - 2000 Maruti Wagon-R: Launched - 2002 Maruti Versa: Launched - 2003 Maruti Grand Vitara Launched – 2004 Indira Jalgaonkar

Models of Maruti Suzuki India Ltd. Maruti Suzuki Swift: Launched – 2005 Maruti Zen Estilo: Launched - 2006 Maruti Suzuki SX4: Launched - 2007 Maruti Swift Dzire: Launched - 2008 Maruti A-Star: Launched - 2008 Maruti Suzuki Ritz: Launched - 2009 Indira Jalgaonkar

SWOT Analysis

Saumil Mehta

STRENGTHS Bigger name in the market Trust of People Maruti Udyog Ltd. is the market leader for more than a decade. Has a great dealership chain in the market. Better after sales service Low maintenance cost of vehicle as parts are

WEAKNESSES  Exports are not that

good.  Lesser diesel models in the market compare to others  Global image is not that big

Saumil Mehta

OPPURTUNITIES Great opportunities to go global with success of Swift and SX4 all over Introduction of more diesel models. The diesel car segment is growing Opportunity to grow bigger by entering into bigger car markets Already a market leader so great opportunity to be the king of market in every stage of industry

THREATS  Foreign companies entering market; so a bigger threat from MNCs.  To the market share, as many big names are coming in the industry  There is hardly any diesel models  Rs. 1 lakh – Rs. 1.5 lakh car (Tata Motors expects to sell the cheap car by the end of 2008. Many other companies are planning to come up with a car priced as low as the one by Tata Motors or even lower) Saumil Mehta

Questionnaire

Vaibhav Desai

Research objectives Which is the most commonly used car in the

market. What influences people to buy a particular

car brand. What is the penetration level of maruti suzuki

in the market. To identify customer needs. Vaibhav Desai

1) Do you have a car ? c) Yes – 40% d) No – 60% 2) Do you use MarutiSuzuki? g) Yes – 62% h) No – 38%

Vaibhav Desai

3)If Maruti, which Model do you use?

Vaibhav Desai

4) What would influence your buying decision while buying a car? (Tick as many as applicable)  

Vaibhav Desai

5)Have you seen any promotional campaign of Maruti Suzuki ?

c) Yes – 90% d) No – 10%

Vaibhav Desai

6)If yes which one do you like the most ?

 

Vaibhav Desai

7)Would you suggest any changes for Maruti suzuki in the following fields?

  b) c) d) e) f)

Style Pricing Safety Quality Any other (specify) Vaibhav Desai

8)Why not Maruti?

  b) c) d) e) f)

Looks Pricing Comfort Quality Any other (specify)

10 %

10 %

10 % 7%

Vaibhav Desai

9)Which car do you like the most ?

Vaibhav Desai

10)What influences you to buy your preferred Car?

Vaibhav Desai

11)While purchasing a car, what would you usually go for?

Vaibhav Desai

12)Most preferred Car is..

 

Vaibhav Desai

Something about you     Name : _____________________________   Age group : 8. < 25 9. 25—34 10. 35-44 11. 45-54 12. >54   Income group :   16. <200,000 17. 200,000-300,000 18. 300000-400000 19. 400,000-500,000 20. >500,000  

Vaibhav Desai

Thank You