Maruti Suzuki

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Pradeep Mm Presentation - Presentation Transcript 1.

Company Introduction And Product Name

2.

MARUTI UDYOG LIMITED

3.

Background Maruti Suzuki India Limited (MSIL) was established in Feb 1981 through an Act of Parliament, as a Government company with Suzuki Motor Corporation of Japan holding 26 per cent stake .

4.

It was entrusted the task of achieving the following: ○

Modernization of the Indian Automobile Industry.

○

Production of vehicles in large volumes

○

Production of fuel efficient vehicles

5.

MARUTI UDYOG LIMITED ○

The Joint Venture agreement was signed between Government of India and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in Oct 1982.

○

The company went into production in a record time of 13 months and the first car was rolled out from Maruti Suzuki India Limited Gurgaon in December, 1983.

6.

These 4P’s includes some factors which the companies marketing activity. So that the Maruti company use its own marketing mix which is the set of marketing tool that they uses to pursue its marketing objective in the target market.

7.

The 4P’s comes under the marketing mix of the company. It includes: ○

MARKETING MIX

○

PRODUCT PRICE PLACE PROMOTION

8.

4P’s Of Maruti Car

9.

Product ○

Maruti 800 : Launched 1983.

○

Maruti Omni : Launched 1984.

○

Maruti Gypsy : Launched 1985.

○

Maruti 1000 : Launched 1990

○

Maruti Zen : Launched 1993 with a facelift in 2003.Production ended in 2006.

○

Maruti Esteem :Launched 1994

○

Maruti Wagon- R :Launched 1999 Modified 2006

○

Maruti Baleno :Launched 1999. Production ended late 2006/early 2007.

○

Maruti Alto :Launched 2000. Currently the largest selling car in India

○

Maruti Grand Vitara :Launched 2003

○

Maruti Grand Vitara XL-7 : Launched 2007

○

Maruti Versa : Launched 2004

10. Price 11. Maruti-800 12. Maruti 800 ○

Specifications Transmission TypeManual Fuel TypePetrol Seating Capacity5 Gearbox5 Speed Engine Description0.8L 47bhp FC engine Engine Displacement796 ccMileage-City14.6 kmplMileage-Highway18.9 kmplMaximum Power47@6,200 (PS@rpm)Maximum Torque6.32@3,000 (kgm@rpm)

○

:Rs. 2,37,372 to Rs. 2,88,512

13. ALTO 14. ALTO ○

Specifications Transmission TypeManual Fuel TypePetrol Seating Capacity4 Gearbox4 Speed Engine Description0.8L 37bhp 4-stroke cycle, water cooled Engine Displacement796 ccMileage-City15.7 kmplMileage-Highway19.9 kmplMaximum Power37.5@5,000 (PS@rpm)Maximum Torque6@2,500 (kgm@rpm)

○

Ex-Showroom Price : Rs. 2,02,505 to Rs. 2,33,236

15. Zen-estilo 16. Zen-estilo ○

Specifications Transmission TypeManual Fuel TypePetrol Seating Capacity5 Gearbox5 Speed Engine Description1.1L 64bhp 32x4 hypertech engine Engine Displacement1,061 ccMileage-City12.5 kmplMileageHighway16.9 kmplMaximum Power64@6,200 (PS@rpm)Maximum Torque8.5@3,500 (kgm@rpm)

17. ESTEEM 18. ESTEEM ○

Specifications Transmission Type Manual Fuel Type Petrol Seating Capacity5 Gearbox5 Speed Engine Description1.3L 85bhp 4-stroke cycle, all-aluminum water cooled Engine Displacement1,298 ccMileage-

City11.5 kmplMileage-Highway14.5 kmplMaximum Power86.18@6,000 (PS@rpm)Maximum Torque11.21@4,500 () kgm@rpm ○

Rs. 4,15,629 to Rs. 4,93,850

19. versa 20. versa ○

Specifications Transmission TypeManual Fuel Type Petrol Seating Capacity5 Gearbox5 Speed Engine Description1.3L 82bhp 4-stroke cycle, all aluminum water cooled Engine Displacement1,298 ccMileageCity11.0 kmplMileage-Highway13.6 kemps Maximum Power83.1@6,000 (PS@rpm)Maximum Torque10.4@3,000 (kgm@rpm)

○

Ex-Showroom Price : Rs. 3,54,321 to Rs. 4,43,663

21. Wagon-R 22. Wagon-R ○

Specifications Transmission Type Manual Fuel Type Petrol Seating Capacity5 Gearbox5 Speed Engine Description1.1L 64bhp 4 cal. In-line, FC engine Engine Displacement1,061 ccMileage-City13.9 kmplMileageHighway17.3 kemp Maximum Power64@6,200 (PS@rpm)Maximum Torque8.6@3,500 (kgm@rpm)

○

Ex-Showroom Price : Rs. 3,21,137 to Rs. 4,49,138

23. SWIFT 24. SWIFT ○

Specifications Transmission Type Manual Fuel Type Petrol Seating Capacity5 Gearbox5 Speed Engine Description1.3L 87bhp AlTec32 engine Engine Displacement1,298 ccMileage-City12.2 kmplMileageHighway16.1 kmpl Maximum Power88.2@6000 (PS@rpm) Maximum Torque11.5@4,500 (kgm@rpm)

○

Ex-Showroom Price : Rs. 3,94,466 to Rs. 4,20,974

25. Grand-Vitara 26. Grand-Vitara ○

Specifications Transmission TypeAutomatic Fuel TypePetrol Seating Capacity5 Gearbox4 Speed Engine Description2.0L 120bhp Series engine w/ Variable Induction & Drive by Wire technology Engine Displacement1,995 ccMaximum Power121.16@5,500 (PS@rpm)Maximum Torque17.33@3,500 (kgm@rpm)

○

Ex-Showroom Price : Rs. 14,80,000 to Rs. 15,28,711

27. MARUTI UDYOG LIMITED ○

Place

28. MARUTI ○

The place of the car in the whole world .

○

Maruti Udyog Limited decides its distribution channels for selling car, like use some time and level or some times two level marketing channels. They decide areas in which they are deals with customers. They show the permanent location for selling the car. They provides the many useful inventory they defines the transport facility of the company for company to market and market to consumers. Many showroom of Maruti udyog limited in our India.

29. MARUTI UDYOG LIMITED ○

Promotion

30. MARUTI ○

Main promotion of car is done by the advertising. The advertising is mainly done in the form of different T.V. channels, different newspaper, holdings etc. Now days the main promotion is done by the brand ambassadors such as film stars, celebrities, sportsmen, etc. And in this case they decide his actual or required sales forces for selling its car. And they maintain customer relationship. And they do direct marketing.

31. MARUTI UDYOG LIMITED ○

STP

○

(Segmentation Targeting & Position)

32. MARUTI ○

The business or the organization can not meet the needs of each and every individual in the market, the market is divided into meaningful, relatively similar and identifiable groups, the purpose of which is to enable to the marketer to meet the needs of one or more specific groups .

33. ○

Firm often use market segmentation- dividing the market into subsets a customer that behave similarly.

34. ○

Level of marketing

○

They use segmentation level marketing In market.

35. ○

Matching of the customer need

○

Different customers have different needs to match their needs Maruti Udyog Ltd. Creates different offers for each segmentation. Segmentation makes sense and provides

○

Customer with a better solution.

36. ○

Better opportunities for growth

○

Market segmentation can Build sales. For example, customer can be encouraged to “Trade up” after being introduced to a particular product with an introductory, lower price product.

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MBA, 1 month ago