Marketing Department

Nyum nyum bakery Sdn Bhd

Muhammad Aiman Bin Yusof Brand And Product Manager (Head of Department)

Azhar Bin Abdol Aziz New Product Planning Manager

Noor Aizah Bt Mahat Advertising manager

Mohd Afwan Bin Rawi Public Relation Manager

Syafawati Bt Fauzi Sales Manager





The department of marketing will be recognized as being one of the top 2 marketing departments in terms of scholarship while emphasizing of collaborative and caring culture

The department of marketing advance marketing knowledge and practice via outstanding research effective teaching and service.

Product Descriptions  Benefit Proposition  Key Business Goal  Primary Market  Secondary Market 

 Our

company logo

 To

avoid our product from duplicates by another competitor or company, we has to registered our product.  This also can prevent unauthorized use our trademark.  Symbol

-

®

 Product

positioning and outbound messaging  Promoting the product externally with press, customers, and partners  Bringing new products to market  Monitoring the competition

Product Planning

Chocolate Vanilla Orange Blueberry

Month, t

Demand of cup cake, y

Ty

1

200,186

200816

2

209,000

418000

3

210,000

630000

4

200,000

800000

5

204,000

1020000

6

215,000

1290000

∑y = 1238816

∑ty = 4358816



b=n∑ty - ∑t∑y = n∑t – (∑t2)

6(4358816) – 21(1238816) = 1312 6(91) – 21(21)

  

a= ∑y - b∑t = 1238816 – 1312(21) = 201877 n6

  

Thus, the trend equation is Ft = 201877 + 1312(t). The next six month forecast are; F1 = 201877 F2 = 201877 F3 = 201877 F4 = 201877 F5 = 201877 F6 = 201877

+ 1312(7) = 211061 + 1312(8) = 212373 + 1312(9) = 213685 + 1312(10) = 214997 + 1312(11) = 216309 + 1312(12) = 217621

New product

Chocolate fury This

is not so much a cake as it is cream. Layers and layers of sinfully delicious cream. This just melts in the mouth

Classic Cheese A traditional blend of mascarpone and cream cheese on chocolate sponge base and finished with a classic touch.

Chocolate Chip Cupcakes Average chocolate chip cupcakes are vanilla flavoured cupcakes made with pieces of chocolate in them. baked with flour, eggs, sugar and shortening with milk, these chocolate chip cupcakes come out wonderfully moist and delicious.

Birthday

Anniversary

SPECIAL DAY

Wedding

Mother’s Day

Father’s Day

Birthday These days the children prefer individual birthday cupcakes over the more traditional birthday cake

Anniversary The modern day and easier alternative is to celebrate with anniversary cupcakes.

Weeding Wedding cupcakes are a modern day alternative to the old-fashioned fruit cake. Rather than having fruitcake for all, cupcakes can be made in a variety of flavours.

Mother’s Day Heart-shaped cupcakes are also great to make for Mom's special day. The red strawberry jam will spill onto the plate when you spoon into this just-baked cupcake

Father’s Day A 16 cupcakes in a gift box shows Dad that you care.

5 Promotion Strategy :  Advertising  Personal selling  Publicity  Public relation  Sales promotion

•Current

promotion Radio Print Online/website

•Future

promotion Television Mobile Mobile billboard Covert Celebrities

 Radio

 HOT

Malaysia Melaka

FM

 Radio

ERA

 Obey

to 1 Malaysia  All races :  Berita

Harian  Utusan Malaysia  Harian Metro  New Strait Times  The Star  Tamil Nesan  Malaysia Nanban  Nanyang Siang Pau  Sin Chew Jit Poh

 most

effective media and include song  The length of commercial will take about 2 to 3 minutes.  Radio Televisyen Malaysia and TV3.  at the primary hour from 8 p.m to 10 p.m



Billboard advertising     



main roads mass transit vehicles and in stations shopping malls office buildings stadiums.

Mobile billboard   

Bus Tuah, TownBus Express Bus like Transnasional, KKKL

 Covert  Guerilla

advertising  Our product mostly in the drama or movie  Celebrities  Scha

Al-Yahya  Vanida Imran, Rashidi Ishak and family  Sheila Rusly and family  Maria Tunku Sabri

 http://nyumnyumbakery.blogspot.com

1.

Poster

2.

Banner

3.

Flyer

•Samples

Door to door Shopping complex Mail •Coupon

and voucher Newspaper Magazine Or make cooperate with other company when buy their product

 Discounted  10%

pricing

disc for promotion  Make customer satisfied and get benefit also  Full point card, get 1 free cupcakes

 Contest  Automatic

involve  Or take part by send form  7 hampers RM30 for consolation  3rd place – RM70  2nd place – RM100  1st place – RM150

1.Nyum-Nyum Cup Cake Sdn .Bhd Breakfast For Charity At Melaka High School (2009) 2. Resilience Camps for students with NyumNyum Cup Cake Sdn. Bhd as sponsorship at Taman Rekreasi Ayer Keroh.

.

Testimony 1. Nyum-Nyum cakes are works from the heavens!! I found Nyum-Nyum on the web, and my husband and I went to meet them and take a look at their work. They are a wonderful person and their cakes are works of art!! Not only that, they're beyond delicious! En. Ismail and wife

Testimony 3 ""I love Nyum-Nyum!!!" Nyum-Nyum cup cakes are the best and the most beautiful! Nyum-Nyum has become a good friend They was so helpful with many other details of reception the cup cakes. EVERYONE talked about how delicious the cup cakes were. En. Firdaus

MARKETING SALES PLACES

WHOLE SALES MARKETING SALES PLACE 1.HYPERMARKET

PLACES  MYDIN Hypermarket Store Jaya Jusco Tesco Hypermarket Melaka Mall Shopping Complex

2. MARKET

Ayer Keroh Bukit Beruang

3. INSTITUTE

Multimedia Universiti Kolej Yayasan Melaka Kolej Komuniti Bukit Beruang Universiti Teknikal Malaysia Melaka ( UTEM )

TOTAL

2768

2280 640

MARKETING SALES PLACE

PLACES

TOTAL

4. HOSPITAL

 Hospital Pantai Ayer Keroh  Hospital Melaka  Putra Specialist Hospital ( Melaka) Sdn Bhd

432

5. FACTORY

 10 Factory

580

 Primary School (9) 6. SCHOOL (AREA MELAKA TENGAH)  Secondary School

1398

(19)  Technical School (2)

7. HOTEL

 9 Hotel

620

TOTAL FOR WHOLE SALES = 8718 ONLINE SALES MARKETING SALES PLACE

PLACES

WEBSITE

http://nyumnyumbaker y.blogsport.com

TOTAL

100

OUTLET MARKETING SALES PLACE

PLACES

OUTLET

Nyum-nyum Bakery Center

COST PER CUPCAKE = RM 0.86 PRICE PER CUPCAKE = RM 1.25

TOTAL

302

Order Quantity (pcs)

Price per pcs

100 - 200

5%

210-500

7%

510-10000

10%