Kursus Pegawai-pegawai Pdrm

- KURSUS PEGAWAI-PEGAWAI KANAN PDRM Menghayati Trend dan Cabaran “Digital Media Warfare” dalam Era ICT oleh Dr. Baharuddin Hj. Aziz Canseleri/Fakulti Komunikasi & Pengajian Media [[email protected]] Universiti Teknologi MARA Malaysia 4 Disember, 2007

MENYINGKAP SEJARAH/LATARBELAKANG

PSYOP PSYWAR

KANDUNGAN PENGENALAN ASPEK TAKTIKAL & STRATEGIK MEDIA BARU - TREND ICONOGRAPHY & SYMBOLISM CABARAN MASA KINI DAN MASA DEPAN

INTRO ASAL: BEHAVOURIAL SCIENCES & SOCIAL PSYCHOLOGY HARI INI: PEMBENTUKAN MINDA/PENGURUSAN PERSEPSI  Psywar [Perang Saraf] – “Capture their Minds…..and their hearts and soul will follow”

Definisi Digital Media Warfare: “the planned use of communications/digital media to influence and shape human attitude and behaviour to support the attainment of national objectives and to maintain law and order” [Doctorine of the Joint Chief of Staff (Doctorine for Psychological Operations) – Pentagon]

Era Digital Media  Komputer  Teknologi Video  Satelit  Internet and the World Wide Web  Wireless Telephony (Web phone/Mobile TV)

TREND Globalisasi Percantuman: IT + Telecommunication + Broadcasting “Narrowcasting – Penyiaran Pengkhususan – C.I.N.,You Tube, Blogging, dsb. Penghalusan [Kecil]

THREATS [Ancaman]

ICT, INTERNET & The WORLD WIDE WEB – Digital Media Warfare Rise of E-Commerce (U.S.$300m. in 1998 to U.S.$100 billion in 2002; U.S. $ 1.8 trillion in 2007)? E-Banking: Fraudulent Fundraising & Illegal Funds Transfer Hate, Smear Campaigns, Pro-Violence and Rumour Mongering to create chaos Phonography and Indecent Content Hackers and Cheats Revenue Loss [Customs issue]

CELL PHONES & PDA’s Voice, data, image transfers (sms, mms, cell tv, me-tv) and their implications [pita video VK Lingam] Illegal betting Threats, Blackmailing and on-line misinformation (especially during elections) Like the Internet, they can be utilised for mobilisation of protesters

DULU & SEKARANG Dulu  Mass Media  Broadcasting

Sekarang  Highbrid convergence media  Narrowcasting

 Dial-up Analogue

 Push Button Digital

 Static single medium

 Mobile digital multimedia

iconography Symbol [simbolik] Personalities [pemimpin] Places [tempat]

LOOKING AHEAD

Cabaran Era Digital Media Kepintaran dan Kecepatan Mengurus Maklumat [Information Gathering, Managing & Documentation] Latihan Penggunaan dan Penguasaan Teknik Digital Media – terutama di/untuk Internet Commitment to ‘Q’ and Excellence go Global Patriotisme? Thinking Outside of the Box vs. “Itu tak boleh ini tak boleh syndrome” – bisa boleh

Unit Digital Media Warfare untuk Keselamatan & Keamanan Negara Kementerian Govt. Ministries,

Maktab PDRM/IP TA/IPTS

DMW Task Force

I.P.K. (Negeri)

I.P.D.

Thank You For Your Attention TERIMA KASIH