Juxtconsult Profile

3600 Market Research Online!

Leading online research in India! • Formally started in August 2005. Informally conducting online research since 2004 • A pioneer in conducting highly robust large scale online studies in India • A portfolio of well accepted syndicated research products in the Indian online space – ‘India Online’, ‘NRI Online’, ‘Online Ad Tracks’, Online Brand Tracks’, ‘Website User Friendliness’ • Would be the only complete 3600 online research company in the country after the launch of ‘online audience monitor’ later this year

The larger game plan! • Using internet as a ‘medium’ to conduct all kinds of market research, and not just researching only the internet space • Launching syndicated research products for the offline categories as well – Ad Tracks, Brand Tracks, Customer Satisfaction, U & A Studies • Building capabilities to conduct multilingual online surveys • Building one of the largest (online) consumer panel in the country ( www.getcounted.net) - support own syndicated studies, market the panel for ‘custom’ studies • Juxt Public Pulse – the poll based weekly popularity rankings and monthly ‘quality of life’ ratings

Business Vision! Online Research Online Market, Advertising & Media Research

Consumer Research

Website Monitoring

Audience Monitoring

Surveys (Online) Consumer Panels

Syndicate Research Custom Research

Online Ad Tracking Web Analytics

Consumer Research Brand & Ad Tracking Satisfaction Studies

Site Evaluation & Usability Studies

Net Usage Tracking User Segment Profiling

Specific Usage & Behavior Studies

Quantitative Research Qualitative Research

Research Offerings! Syndicated Research & Analytics

+ Customized Research & Analytics

Typical 3600 Market Research Landscape Customer Satisfaction Studies

Usage & Attitude Studies Media & Ad Tracking Studies

Consumer Need

Usage

s u s t a i n

identify

Consumers convert

t r i g g e r

Communication

Marketing Brand Tracking Studies

Ad Effectiveness Studies

JuxtConsult 3600 Syndicated Products – Consumer Markets SABUC

India Consumer Lifestyles

Brand Customer Friendliness & Usage Experience

Demographic & Psychographic Consumer Segmentations & Profiles

Web Box Office Online Media Metrics

Consumer Need

Ad Box Office Online Advertising Metrics

Usage

Consumers

Communication

Marketing Brand Performance Tracking

Ad Effectiveness Tracking

Brand Scorecard

Ad Connect

P L A N N E D

JuxtConsult 3600 Syndicated Products – Online Markets Web Connect

India Online Live

Website ‘Interface Friendliness’ & ‘Usage Satisfaction’

User Profiles & Net Usage Behavior

Consumer Need Usage

Website Users

Web Box Office

P

Website Traffic & Media Metrics

A

L N

Ad Box Office

N

Online Advertising Metrics

D

Communication

Marketing Brand Performance Tracking

Ad Effectiveness Tracking

Brand Scorecard

Ad Connect

E

Brand Performance Measurement •

Effectiveness of the ad in connecting with the category users

•

Live ratings of ads by category audience on 12 distinct parameters

•

Measuring the ‘audience mindshare’ the ad is generating for the brand

•

Tracking current performance of various brands in the category

•

Measuring sustenance, persuasion, pull and loyalty power of brands

•

‘Future-readiness’ of brands to gain category market shares

•

Measuring both ‘user friendliness’ and ‘usage experience’ of websites

•

Live rating of websites by category users on 19-32 distinct parameters

•

Measuring accessibility, appeal, navigability and usage satisfaction

* Survey based

*

Ad Connect

Brand ScoreCard

Web Connect

Online Audience Measurement

*

* Plan to launch in January 2009

•

Overall level internet user profiles, usage dynamics and behavior

•

Category level net usage dynamics and user profiles

•

Consumer segment-wise net usage behavior and preferences

•

Website and category level traffic data, page views and time views

•

Reach, rating points (e-TRPs) and user shares

•

Traffic trends by day parts, days, weeks, months, …..

•

Overall, category and website level ad impressions, click rates

•

Category and website level share of ad exposures and spends

•

Product category and brand wise share of voice and spends

* Digital tracking based

India Online Live

Web Box Office

Ad Box Office

*

India Consumer Lifestyles

* Plan to launch in March 2009

•

Consumption orientation based lifestyle segmentation of urban Indians

•

Based on both the ‘ability to spend’ (socio-economic status) as well as ‘inclination to spend’ (consumption orientation/propensity)

•

In-depth understanding of segments on their: –

Demographic, geographic and socio-economic profile

–

Lifecycle stage and asset ownerships

–

Professional profile and reference groups

–

Psychographic profile and outlook (personality, activities, interests and opinions)

–

Shopping orientation and preferences

–

Technographic profile (modern digital lifestyle orientation – mobile, computer, internet)

–

Media consumption and preferences (TV, newspaper, magazines, internet)

–

Health profile

* Consumer panel profile based

India Consumer Lifestyles

GetCounted Consumer Panel •

117,000+ members already, of which around 70% active at some point of time

•

10,000 new members are added every month

•

Represents over 275 million urban Indian population – 85% of total 337 million urban Indian population

•

Represents almost 100% ‘branded’ urban Indian consumption

•

9,500+ Rural members

•

Not required to participate in more than 2 surveys a month

GetCounted Consumer Panel •

Only large scale consumer panel in India to have the following spread and depth of consumer profiling: –

Household as well as financial asset ownerships

–

Neighborhood classification*

–

Housing details (size, type, ownership)*

–

Occupation details (industry, function, hierarchy)

–

Lifecycle stage*

–

Family composition (size, earning members, dependents)*

–

Mobile handset and service usage*

–

Offline media usage and brand preferences

–

Lifestyle and psychographic profiling*

–

Shopping preferences*

–

Health profile*

* To be available from January 2009

Clients India

Key People Sanjay Tiwari, Director

Mrutyunjay Mishra, Director



Over 14 years of experience advertising, marketing and branding

in



9 years of experience in market research and analytics



Worked for 6 years with leading ad agencies like Leo Burnett, Saatchi & Saatchi, FCB Ulka



Previously worked with IMRB International, IDC India, Convergys, and Annik



Worked for another 6 years as an independent brand, marketing and advertising consultant



Has led strategic business research, quality studies (CI/ Six Sigma), change management projects



Author of “The Uncommon Sense of Management” (2006) and “The Uncommon Sense of Advertising” (2003). Titles published by Sage Publications



Has functional consulting experience in implementing dashboards & reporting solutions in ERP environment



Exposure to projects from varied industries – FMCG, Pharma, BFSI, TMT, Consultancy Services, Government and Public Administration



Over 3 years of experience in handling online research studies and projects 1/2

Key People Laveesh Bhandari, Director

Sidharth Rao, Director



Worked with NCAER for 4 years as a senior economist



Began his career in advertising with Mudra and Grey Worldwide



In 2001, started Indicus Analytics. Indicus is today one of the leading economics research firms in the country



In 1999, co-founded Webchutney, a full service interactive agency



Today, Webchutney is India's leading interactive agency with presence in New Delhi, Mumbai, Bangalore, Chennai and Kuala Lampur



Writes on the ‘new media’ in some leading business newspapers from time to time





Handled various research projects, from industry and infrastructure to poverty, health, education, water and sanitation, nutrition, etc Clients include World Bank, Twelfth Finance Commission, USAID, Harvard University, India Today Group, etc

Thank You!