Juxtconsult India Online 2007 It Professionals On The Net Report

India Online 2007

IT Professionals on the Net

India Online 2007

IT Professionals on the Net Report

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India Online 2007

© copyright JuxtConsult

IT Professionals on the Net

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India Online 2007

Table of content India Online 2007 ......................................................... 1 India Online 2007 Reports ............................................... 3 Methodology ............................................................... 5 Executive Summary .....................................................10 Key Findings ..............................................................12 Detailed FindingsReading the Graphs & Tables ..........................................22 Demographic Profile ....................................................24 Socio-Economic Profile .................................................31 Economic Profile.........................................................36 Net Usage Status.........................................................42 Net Usage Dynamics.....................................................48 Preferred Net Activities ................................................59 Most Used Websites .....................................................74 Most Used Offline Media Brands..................................... 100 Offline Brands Recalled .............................................. 104 Segment Wise Detailed Tables ...................................... 105 Appendix ................................................................ 164

IT Professionals on the Net

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India Online 2007

India Online 2007 The India Online 2007 study is not just an annual update over the previous year's India Online 2006 study but rather a continuation of JuxtConsult’s efforts to keep improving the quality of the study every year. The improvements made in the study this year not only involve further strengthening of the research methodology but also enhancing the coverage of the information, especially in the emerging areas of internet usage in the country like blogging, social networking and language website usage. Accordingly the India Online 2007 set of reports will not only provide you the most recent estimates on the Internet user-ship, its growth and penetration in India but will also give you an 'insightful' understanding of the current net usage behavior and preferences of various kinds of online Indians. Like in the year 2006, JuxtConsult conducted two large-scale 'primary' surveys, one offline and one online to complete the study this year as well. However, the sample size for the 'land' survey (which is used to estimate the size of internet using population in urban India) was almost doubled this year to further improve the coverage among the various population strata in urban India. The land survey, conducted during April 2007, covered 10,000 households across 31 cities of various sizes across all the four regions of the country. The 'online' survey was conducted among 3 of the most popular and generic portals in Indian with the focus on capturing the in-depth net usage behaviors and preferences of online Indians. This survey was conducted by JuxtConsult between April-May 2007 and over 14,200 indepth and usable responses were collected and analyzed for final reporting. There is one key difference in the study this year compared to the last year. To make our findings more representative of the entire urban online population and not just the Internet users who are more likely to respond to online surveys, this year we have ‘linked’ the findings of our online survey with the findings of our land survey. This was done by deriving appropriate individual level ‘weights’ for Internet users from the land survey and then applying them to the data of the online survey. The key information included in the various reports cover the demographic and socio-economic profiles of the net users, their ownership of household assets, the source and place of their access to internet, net usage dynamics, preferred online activities, website preferences for over 20 key online activities, online buying behavior and spends, response to online marketing stimuli, offline media preferences, and much more.

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IT Professionals on the Net

In sum, what you get in India Online 2007 you are unlikely to get elsewhere: X X X X X

Highly credible latest estimate of internet using population in urban India Key insights on various aspects of internet usage in India An understanding of online Indians as 'consumers' and not just as faceless net users How to reach these online consumers on the net, as well as through the offline mediums Preferred 'user shares' of key online brands in 21 different online activity categories

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India Online 2007

India Online 2007 Reports Main Report X

Overall Status and Usage of Internet in India

User Segment Supplementary Reports X X X X X X X X X X X X X X X X X X

Women on the net Youth on the net (teenagers and young adults) Net users by their socio-economic (SEC) profile Students on the net Corporate employees on the net IT professionals on the net Heavy Online Spenders on the net Bloggers on the net Car owners on the net Two-wheeler owners on the net Mobile phone owners on the net Credit card owners on the net Net users by place of access (homes, place of work, cyber cafes) Net users by type of connection (broadband, dial-up) Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5 lakhs, Below 1 lakh) Net users by town market size (metros, urban uptowns, emerging towns, others) Net users as financial investors Vernacular language net users

Category Supplementary Reports: (comparative profiling of top 5 websites) X X X X X X X X X X X X X X

Online shopping Emailing Job search Matrimony Info search - English Info Search - Local language Online travel Social networking/communities Friendship / dating Online news Financial info/news Online share trading Cinema content Sports content

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IT Professionals on the Net

X X X X X X

Online music Online games Online real estate Mobile content download Astrology Online learning/education

Note - All supplement reports are subject to sufficiency of sample responses. Demographic segment wise details by gender, age, SEC classification, region and place of net access are included in each of the reports as appendix tables.

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India Online 2007

Methodology In order to derive highly robust and authentic estimates of the current user-ship of Internet in India, and draw out a truly representative internet usage behavior patterns, we at JuxtConsult keep improving and refining our research methodology for the India Online study every year. In 2007, we have again brought in two significant improvements: X

We have increased our land survey sample base to 10,000 (from 5,500 last year) and the coverage of the number of cities to 31 (from 21 last year). The distribution of these 31 cities continues to be well spread across the 4 regions of the country. But more importantly, in terms of coverage of towns by their population size, we dug deeper this year and covered all town classes that have population of 20,000 individuals and above.

X

Further, to better capture the internet usage across all types of socio-economic classes (SEC) in urban Indian, we allocated equal sample quota among the 5 broad socio-economic classes A, B, C, D and E across various zones within a town, and then across the town classes and regions. To correct for and put back the real representation of the socio-economic classes (and not equal representation) during the data processing stage, we incorporated the appropriate SEC 'weights' derived from the actual urban population statistics from authentic govt. Sources (National Sample Survey Organization and Census of India).

These two refinements in the sampling methodology ensured that this year we get an even better representation of various types of internet users in urban India. Like last year, this year again we conducted both a land survey and an online survey separately, with the focus of the land survey being on estimating the size of the internet using population in urban India, and that of the online survey on capturing the net usage behavior and preference patterns. The two surveys had some common questions on demographic profiles and net usage behavior to help us link up the two sets of data at the processing stage.

The Land Survey The objective of the land survey was two fold. First, to help us estimate the internet user-ship in urban India, as with a land survey we could cover both the user and non-user population of the internet in a representative way. The other objective was to derive relevant demographic 'multipliers' from this survey which could then be applied to the internet usage data collected in the online survey. The use of these 'individual' level multipliers helped us make the online survey findings 'representative' of the entire urban online population and not just of those who are more likely to fill up an online surveys (because of factors like convenience of access, regularity of usage,

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IT Professionals on the Net

attractiveness of the incentive prize offered for filling the survey, etc.). The land survey undertaken this year was again a household level survey across 10,000 households in 31 cities spread across all regions of India. The survey was conducted and completed between mid-April to early-May 2007. Care was taken that all relevant classes of towns with population size of over 20,000 individuals were covered and surveyed across each of the 4 regions of the country. Within a city, 5 geographical locations were chosen, one each in the north, south, east, west and central parts of the city. From each location within a city an equal number of households from the five socio-economic classes A, B, C, D, and E were surveyed. The cities where the land surveys were conducted and the size of the sample data collected from each of these cities are as follows: Table 1: Detailed sample base distribution of the land survey Region

North

West

East

South

Total (31)

City/ Town

City Class

Sample Size

Delhi

10 lakh +

401

Kanpur (UP)

10 lakh +

297

Ludhiana (Pun)

10 lakh +

302

Patna (Bih)

10 lakh +

303

Allahabad (UP)

5 lakh – 10 lakh

298

Ajmer (UP)

1 lakh – 5 lakh

314

Bhadohi (UP)

50 K – 1 lakh

299

Muradnagar (UP)

50 K – 1 lakh

300

Sohna (Har)

20 K – 50 K

307

Mumbai (Mah)

10 lakh +

399

Ahmedabad (Guj)

10 lakh +

404

Pune (Mah)

10 lakh +

300

Rajkot (Guj)

5 lakh - 10 lakh

301

Dewas (MP)

1 lakh - 5 lakh

303

Hinganghat (Mah)

50 K - 1 lakh

307

Mhowgaon (MP)

20 K - 50 K

296

Katol (Mah)

20 K - 50 K

276

Kolkata (WB)

10 lakh +

398

Guwahati (Ass)

5 lakh – 10 lakh

299

Bhubneshwar (Ori)

5 lakh – 10 lakh

303

Raniganj (WB)

1 lakh – 5 lakh

300

Bhatapara (Chat)

50 K – 1 lakh

252

Champa (Chat)

20 K – 50 K

292

Chennai (TN)

10 lakh +

407

Bangalore (Kar)

10 lakh +

406

Hyderabad (AP)

10 lakh +

410

Mysore (Kar)

5 lakh – 10 lakh

329

Kozhikode (Ker)

1 lakh – 5 lakh

300

Nellore (AP)

1 lakh – 5 lakh

300

Cheruvannur (Ker)

50 K – 1 lakh

294

Edapaddi (TN)

20 K – 50 K

305

-

-

10,002

City Class

10 lakh +

5 lakh - 10 lakh

1 lakh – 5 lakh

50 K – 1 lakh

20 K - 50 K

Total (31)

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India Online 2007

To check for both the 'regular' as well as 'occasional' usage of the Internet, at each of the 1,000 households contacted it was queried: X

If any member of the household use the Internet 'at all' from anywhere (home or any location outside)? And

X

If any member of the household use the Internet ‘at least once a month’ from anywhere (home or any location outside)?

Some further questions related to the specifics of demographic profile of the head of the household, their knowledge of English, computer usage, and asset ownership of the household were also asked from the respondent. The usage of computer and Internet was separately checked for each member of the household from the respondent. The above information about the head of the household, especially their education and occupation profile (thereby identifying their socioeconomic or SEC classification) together with the town size class and region were used to link up to the similar authentic Government of India data to estimate the Internet user-ship as well as to generate the appropriate 'multipliers' that were to be applied to the data collected from the online survey.

The Online Survey The online survey was used to collect the in-depth information on internet usage patterns and other media usage patterns among the various types of net users. This was done through a 'large-scale' online survey conducted between end-April to mid-May 2007 among the users of three of the biggest and most generic portals in India, namely Yahoo, Rediff and Google. On one end, the email properties of Yahoo, Rediff and Google (Gmail) were used through online survey campaigns to target the widest possible base on internet users in a random manner and collect responses (as these three email portals together cover almost all email users with a personal email id in the country). At the same time, to cover for whatever may have got missed out in these survey campaigns on email portals, a parallel 'contextual search' based survey ad campaign was run using Google AdSense. All the survey campaigns were paid for and officially run by these portals among their users. The overall online survey campaign used a combination of banner ads, e-mailers and contextual search ads through these portals. The online survey was conducted using an e-questionnaire segmented into three sections. The questionnaire was pre-tested and timed to take approximately 15-20 minutes for a respondent to complete depending on the speed of comprehension and answering of the questions. The questionnaire was structured and designed to reduce the level of 'respondent fatigue' to an extent that was practically possible.

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IT Professionals on the Net

In this year's study, the information area coverage (in the online questionnaire) was also enhanced and fine tuned somewhat to keep abreast with the changing and evolving Indian online space: X

The net usage behavior and preferences of new phenomena like blogging, social networking and language content checking were included.

X

In terms of capturing website preferences, 6 more online activity categories were included this year to take their coverage to 21. The new categories added were instant messaging, real estate, online info search engine in local languages, astrology, online share trading and online learning/education.

X

The question about 'blogging' was fine tuned to segregate usage behavior between only reading blogs, posting comments on blogs and having a blog site of one's own.

In the online questionnaire, a response format of 'clicking' a single or multiple options among the various given options was used for most questions. For each of these questions it was also possible for a respondent to answer 'none' or 'any other'. However, wherever the respondents were asked to give preferences for websites or brand names, only a text box was provided for them to type the name on their own (or type 'none' if not applicable). This was done to ensure that all such recall and actual usage preference responses were solicited 'unprompted'. Further, to enlist complete and sincere responses, an incentive of a significant cash prize was also announced for one selected respondent to be given at the end of the survey. Over 26,000 unduplicated and clean responses were collected from the online survey campaign in about 31/2 weeks time. Of these, all 26,000 responses were complete on user profiles and their net usage behavior information. Around 14,200 responses were complete in all aspects, including various online activities undertaken and website preferences. Thus, the responses from the three sections of the online survey have different valid sample bases and have been reported accordingly. All the usable responses after data cleaning were then collated, crosschecked and processed for tabulation and analysis. While doing the tabulation, any errors and spelling mistakes in typing of the brand names, etc. By the respondents were carefully checked and corrected. Finally, the appropriate weights (multipliers) as derived from the land survey were incorporated into the usable online survey responses to make them more 'representative' of the entire urban online population. Further, for questions that asked for preferred websites names, to remove the possible 'source' bias towards any specific generic portal among the three generic portals used, an 'equalization' correction factor was also incorporated.

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India Online 2007

The net result was the compilation of the latest, highly authentic and representative database on the Internet habits and website preferences of online Indians. This database was then used for making 'insightful' analysis and conclusions as contained in the various reports of the India Online 2007 study. Last but not least, in this year's reports we have brought in the presentation of the 'changes' in the usage behavior and preferences visà-vis the last year. Wherever relevant, these changes have been presented graphically along with all the current year's data charts, graphs and tables. Note - Because of a deeper and more robust coverage of internet usage among the smaller towns (down to 20,000 population town classes), and among all the socio-economic classes in this year's land survey, there is likely to be an element of 'correction' seen in this year's data (as compared to the previous year's). These corrections are likely to be more visible in some of the demographic, socio-economic and economic profile of online Indians. The correction factor may also apply, though assumedly not to the same degree, to the current year's data on net usage behavior and website preferences.

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IT Professionals on the Net

Executive Summary Only 1 in 6 regular online urban Indians is a ‘techie’. Only 1 in 6 internet user (18%) has IT related functional background. In number terms, it translates into a user base of 4.4 million, making online ‘techies’ only a ‘niche’ online user segment. They form the second largest functional group of net users following the MARCOM function net users (19%). Compared to the last year, there has been a decline of -3% points in the proportional base of ‘techies’ among the net users. Online techies are relatively ‘younger’ males with ‘below average’ affluence levels. Online techies are predominantly male and distinctly ‘younger’ than the average net users. Though proportionately more of them have ‘professional’ educational qualification, their comfort levels in ‘reading’ in English and their socio-economic profiles are fairly ‘average’. In terms of their affluence levels, they show noticeably lower ownerships of cars, credit cards and various other household and financial assets. At 45% online techies tend to come relatively more from the South Indian cities. Expectedly, they are the more ‘experienced’ and relatively ‘heavier’ net users. The internet usage experience of online techies is noticeably higher (71% of them have more than 2 years of net usage experience), and compared to the average net users they access the net relatively more from all the three popular ‘places’ of net access (home, office and cybercafé). The ‘frequency’ and ‘duration’ of net usage among online techies is also ‘heavier’ than the overall net users. They spend a proportionately higher proportion of their ‘computer usage’ time being online at home than they do at office. Online techies are the more ‘interactive’ net users. 4 out of top 10 activities that they undertake noticeably more than overall net users are ‘interactive’ in nature (social networking, instant messaging, chatting and checking/reading blogs). Being relatively ‘younger’ in age profile they also job search relatively more, and search for work related info and educational/learning material more. And being predominantly male, they undertake stereotypically ‘male’ online activities relatively more – check sports content and listen to music online. Overall, the ‘depth’ of internet use among online techies is not significantly higher than the average net users. Only a reasonably higher proportion of them undertake most online activities as compared to the overall net users. However, they do show a noticeably higher inclination to participate in blogs (39%) and join online communities (53%). They also buy online noticeably more (48%) than the average net users.

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India Online 2007

Google rules the online techies’ online landscape. Google is not only the most ‘top of mind’ recalled online brand among the online techies (37%) but also emerges as the most used website among them (40%). Yahoo follows as the second most salient website (27%) as well as the second most used website (22%). The website preferences of online techies for ‘specific’ online activities (verticals) are fairly distinct compared to the overall net users for 8 online activities - matrimonial search, astrology, online games, online travel, online news, online financial info, cinema content and mobile content. Lastly, online techies are marginally ‘lighter’ users of all offline media, be it TV, newspapers or radio. Their offline media brand preferences are highly similar to the overall net users’ preferences.

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IT Professionals on the Net

Key Findings Only 1 in 6 regular online urban Indians is a ‘techie’ Only about 1 in 6 internet users (18%) have IT or IT-related functional backgrounds. With this level of proportional share, ‘techies’ form only a ‘niche’ user segment group among the overall user base of regular online urban Indians. In number terms, it translates into a user base of 4.4 million online ‘techies’. Techies form only the second largest ‘broad’ functional group of net users, with MARCOM function net users forming the largest group of net users at 19%.

Chart 1: Distribution of net users by their function of occupation Current Year 60%

IT/SW

M ARCOM

Finance

M anufacturing

Administration & HR

Others

40% 29% 18% 20%

19%

14% 10%

11%

0% All Internet Users

Compared to the last year’s proportion of 21%, there has been a decline of -3% points in the base of ‘techies’ among the net users. In number terms, it means a marginal decline of 0.2 million online ‘techies’ over last years’ base of 4.6 million. This decline in the number of online techies since last year is more likely a technical ‘correction’ (because of better representation of smaller towns and lower SEC groups in this years survey compared to the last years survey) than any real ‘degrowth’ in the techie net user base.

Online techies are relatively ‘younger’ males with ‘average’ socio-economic profiles and ‘below average’ affluence levels Online techies are predominantly male (87%) and distinctly ‘younger’ than the average net users. While 42% of all net users are below 25 years in age, a much higher proportion of online techies (52%) are below 25 years in age. Further, in line with their younger age profile, a marginally lower proportion of them (44%) are ‘chief’ wage earner of their households.

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India Online 2007

Though proportionately more of them have ‘professional’ educational qualification than the overall net users (37% as against 25% for all net users), their comfort levels in ‘reading’ in English is only ‘average’. Further, at 55% almost the same proportion of online techie come form SEC ‘A’ and ‘B’ households as the overall net users. In sum, online techies show fairly ‘average’ socio-economic profiles. In terms of their income profile, while the same proportion of online techie (23%) come from households with monthly family incomes of Rs.30,000 plus as the overall net users, they show noticeably lower ownership levels of cars, credit cards and various other household and financial assets. Of the various household assets, they show relatively higher ownership levels for only computers/laptops (73% as against 67% for all net users) and Ipods (13% as against 10% for all net users). Lastly, online techies tend to come relatively more from the South Indian cities. 45% of them come from the South region (against 40% of all net users coming from this region).

Table 2: Key demographic and socio-economic profile of online techies Attribute

Online Techies

All Internet Users

4,155

25,060

Male users

87%

82%

Users below 25 years age groups

52%

42%

From metro city markets

40%

37%

Users from southern region

45%

40%

User prefer to read in English

40%

41%

Users from ‘professional’ educational stream

37%

25%

User from SEC ‘A’ and ‘B’

55%

56%

Employed user

64%

62%

User is chief wage earner of the HH

44%

47%

Rs.30,000+ family income

23%

23%

Car ownership in the HH

21%

28%

Credit card ownership in the HH

34%

35%

Computer/laptop owned in the HH

73%

67%

Sample Base

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IT Professionals on the Net

Table 3: Ownership of key household and financial assets among online techies Asset Sample Base

Online Techies

All Internet Users

4,155

25,060

Home

56%

58%

Color TV

90%

92%

Mobile Phone

89%

90%

Fridge

68%

75%

Washing Machine

51%

57%

Microwave

19%

24%

Air Conditioner

19%

25%

Ipod

13%

10%

Bank Account

79%

82%

Debit Card

52%

52%

Life Insurance

55%

61%

Medical Insurance/CGHS

30%

33%

Fixed Deposits

30%

34%

Mutual Funds

19%

22%

Shares of Companies

16%

20%

Home loan liability

49%

45%

Expectedly, Online Techies are the More ‘Experienced’ and Relatively ‘Heavier’ Net Users The internet usage experience of online techies is noticeably higher – while 63% of all net users have been online for at least 2 years, a noticeably higher 71% of online techies have that level of net usage experience. Further, online techies access the net noticeably more from all the three popular ‘places’ of net access (home, office and cybercafé) as compared to the average net users. In fact, on an average, an online techie access the net from 2.1 access points against the average of 1.9 access points for the overall net users. The ‘frequency’ and ‘duration’ of net usage among online techies is also ‘heavier’ than the overall net users. A noticeably higher proportion of online techies access the net from home at least 5 times a day (32%) and for more than 2 hours a day (28%). In fact, online techies are ‘heavier’ users of the net per se` be it from office, home, during weekdays or during weekends. Further, online techies spend a proportionately higher proportion of their ‘computer usage’ time being online at home than they do at office. While 19% of online techies are heavy users of PC from home (5 hours a day or more), a proportionately higher 28% of them are heavy users of net from home (2 hours a day or more). On the other hand, 65% of online techies are heavy users of PC from office and a significantly lower 37% of them are heavy users of net from office.

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India Online 2007

Table 4: Key net usage behavior dynamics of online techies Attribute

Online Techies

All Internet Users

Sample Base

4,155

25,060

2 years+ of net usage experience

71%

63%

Users accessing the net from home

62%

59%

Users accessing the net from office

87%

78%

Users accessing the net from cyber cafe

52%

47%

Broadband connection at home

68%

68%

32%

24%

48%

38%

Heavy users (2 hrs+/day) from home

28%

22%

Heavy users (2 hrs+/day) from office

37%

29%

Average no. of email ids owned

3.3

3

Users accessing net over 5 times a day from home (of those accessing from home) Users accessing net over 5 times a day from office (of those accessing from office)

Some other salient points regarding internet access dynamics of online techies are: X

At 68% broadband remains the most widely but as ‘averagely’ used connection among the online techies as among the overall net users.

X

At 3.3 online techies show relatively higher levels of per capita email id ownerships than overall net users (3.0).

X

While on one hand online techies complain relatively less about the ‘technical’ irritants of net usage (like slow website opening or difficulty to connect to the net), they do complain relatively more about the ‘content’ irritants faced while surfing the net (like spam/junk mail, virus/spyware and unsolicited ads/pop-ups).

Chart 2: Problems faced by online techies while surfing the net Current Year 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

Slow website opening Spam / junk mails Difficult to connect Cumbersome navigation

59% 52%

Virus / spyware Unsolicited ads/pop-ups Lack of response to queries

62%

56% 49%

49% 49% 45% 35%

30% 30%

27%

15%

Online Techie

12%

All Internet Users

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IT Professionals on the Net

Online Techies are the More ‘Interactive’ Net Users Online techies undertake ‘interactivity’ and job/profession related online activities relatively more than the other net users. In fact, 4 out of top 10 activities that they undertake noticeably more than the overall net users are ‘interactive’ in nature (social networking, instant messaging, chatting and checking/reading blogs). Being relatively ‘younger’ in age profile they also job search relatively more, and search for work related info and educational/learning material relatively more. Lastly, being predominantly male, they also undertake the two stereotypically ‘male’ online activities relatively more – check sports content and listen to music online. At the overall level however, the ‘depth’ of internet use among online techies is not significantly higher than the average net users. Only a reasonably higher proportion of them undertake most online activities as compared to the overall net users (maximum is +11% for checking sports online).

Table 5: Popular online activities techies undertake relatively more and relatively less Activity

Online Techies

All Internet Users

2,423

14,253

Check sports

68%

57%

Social networking / communities

54%

44%

Instant messaging

72%

62%

Job search

83%

73%

Educational / learning material

57%

48%

Chatting

69%

59%

Net banking

39%

30%

Music

68%

60%

Search work related info

56%

49%

Check / read blogs

34%

27%

Search for product information

45%

45%

Online stock trading

13%

13%

Emailing

95%

95%

Check health & lifestyle info

29%

30%

Check personal travel related info

24%

26%

Check business travel related info

16%

19%

Screensavers / wallpapers

44%

46%

Check business / financial news

28%

30%

Sample base Undertake relatively more

Undertake relatively less

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India Online 2007

Online techies not only show a noticeably higher inclination to participate in blogs (39% as against 30% for all net users), but also for joining online communities (53% as against 41% for all net users) and checking local language websites (16% as against 12% for all net users). Further, against 7% of overall net users owning/running a blog site of their own, a noticeably higher 10% of online techies own/run a blog site. And against 12% of all net users commenting on blog posts, 17% of online techies do so.

Online Techies Make Only Marginally Better Online Consumers Online techies not only responded marginally more to various online marketing stimuli than the average net users, but also buy online noticeably more (48%) than the average net users (43%).

Table 6: Response to online marketing stimuli and online buying behavior Online Techies

All Internet Users

Participated in an online contest

47%

43%

Clicked a banner ad

50%

47%

Clicked a sponsored search ad

42%

37%

Clicked a product/service e-mailer

15%

14%

Online buyers

48%

43%

Bid/Bought in an online auction

25%

23%

Google Rules the Online Techies’ Online Landscape Google is not only the most ‘top of mind’ recalled online brand among the online techies (37%) but also emerges as the most used website among them (40%). Yahoo follows as the second most salient website (27%) as well as the second most used website (22%). However, while Yahoo lags behind Google on salience by a fair distance (11%) it lags behind Google at a much wider distance (18%) on actual usage. In contrast, Yahoo is the more salient website at the overall net user level (30%).

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IT Professionals on the Net

Table 7: Most salient and most used websites among online techies Website

Most ‘top of mind’ recalled Website Online Techies

Sample Base

4,066

Most ‘used’ Website

All Internet Users

Online Techies

All Internet Users

24,433

2,401

14,075

Google

37%

27%

40%

29%

Yahoo

26%

30%

22%

27%

Rediff

8%

12%

8%

11%

Orkut

4%

5%

7%

8%

Gmail

4%

3%

6%

4%

Hotmail

1%

2%

1%

2%

Indiatimes

1%

1%

0.6%

1%

Wikipedia

0.3%

0.3%

1%

0.6%

Moneycontrol

0.5%

0.4%

0.3%

0.5%

Naukri

0.2%

0.5%

0.5%

0.5%

The website preferences of online techies for ‘specific’ online activities (verticals) are fairly distinct as compared to the overall net users. Their website preferences differ for 8 out of the 23 online activities surveyed, the 8 activities being matrimonial search, astrology, online games, online travel, online news, online financial info, cinema content and mobile content.

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Table 8: Most used websites for ‘specific’ online activities among the online techies Online Activity

Online Techies

All Internet Users

Info Search – Local Languages

Google, 74%

Google, 74%

Info Search – English

Google, 84%

Google, 75%

Social Networking

Orkut, 71%

Orkut, 64%

Instant Messaging

Yahoo, 59%

Yahoo, 63%

Emailing

Yahoo, 51%

Yahoo, 53%

Dating / Friendship

Orkut, 42%

Orkut, 36%

Ebay, 36%

Ebay, 34%

Online Education

Google, 34%

Google, 34%

Job Search

Naukri, 40%

Naukri, 37%

Espnstarsports, 35%

Espnstarsports, 29%

Shaadi, 28%

Bharatmatrimony, 29%

Online Share Trading

ICICIDirect, 40%

ICICIDirect, 36%

Astrology

Astrology, 24%

Yahoo, 22%

Google, 19%

Google, 17%

Raaga, 28%

Raaga, 22%

Zapak, 17%

Yahoo, 18%

Google, 9%

Google, 12%

IRCTC, 18%

Makemytrip, 17%

Moneycontrol, 15%

Moneycontrol, Google, 13%

Rediff, NDTV, 12%

Yahoo, 14%

Mobile Content

Google, 12%

Yahoo, 14%

Cinema Content

Google, 8%

Yahoo, 11%

Google, 20%

Google, 21%

Online Shopping

Sports Content Matrimonial Search

Real Estate Info Online Music Online Games Local language content Online Travel Financial News & Info Online News

Blog sites

19

IT Professionals on the Net

Some Highlight Points on the Media Habits of Online Techies Are: X

Online techies are marginally ‘lighter’ users of all offline media, be it TV, newspapers or radio.

X

Star Plus is the most, and an almost equally popular TV channel among online techies as with the overall net users. It is the same story for other mediums as well – Times of India is most popular newspaper, India Today is the most popular magazine, and Radio Mirchi is the most popular radio channel among the online techies.

X

Among the IT focus magazine, Digit is the most popular among online techies (9%). It is followed by Chip (3%), PC Quest (2%), Computer Today (1%), Data Quest (0.7%) and PC World (0.4%).

X

Like overall net users, Sony is the most ‘top of mind’ recalled brand among online techies as well (8%).

20

India Online 2007

Detailed FindingsIT Professionals on the Net

21

IT Professionals on the Net

Reading the Graphs & Tables Chart: Age group distribution Age 13-18 years Age 25-35 years Age 46-55 years 36% 31%

Current Year 40%

20%

Age 19-24 years Age 36-45 years Above Age 55 years

13%

11%

6% 2%

Current year base

0% All Users

Base: 25,060

Same series color as the current year graph, showing an increase of 5% in the proportion of 13 to 18 years age group

Change from previous year

Change from PY 10% 5%

5%

1%

2%

1%

0% -5% -10%

-5%

-4%

Base: 25,060(CY), 20,268(PY)

Current year base

Previous year base

22

India Online 2007

Table: Preferred websites - emailing Website

Change from previous year figures

IT Professional

All Internet Users

Yahoo

49%

55%

% Change

10%

18%

Gmail

21%

21%

6%

8%

% Change Rediff

20%

17%

1%

-3.5%

% Change Hotmail

Fields marked with * means that the field is added this year hence not comparable to last year

6%

4%

% Change

-5.5%

-10.8%

Indiatimes

0.8%

0.7%

% Change

-9.4%

-8.9%

1%

0.8%

-3.5%

-1.8%

1%

0.8%

Sify % Change Sancharnet/BSNL* % Change VSNL % Change AOL*

0.4%

0.4%

-0.5%

-0.9%

0.1%

0.0%

0.2%

0.2%

% Change Lycos* % Change

Base: 9,404(CY), 6,100(PY)

Current year base

Previous year base

A blank in this row means that this attribute was not included in last year’s survey & therefore no “change over previous year” can be presented

23

IT Professionals on the Net

Demographic Profile Chart 3: Gender breakup M ale

Current Year 100%

87%

Female 82%

80% 60% 40% 18%

13%

20% 0%

IT Professional

All Internet Users

Base: 25,060

Chart 1: Gender breakup Change from PY 10%

6%

5% 5% 0% -5% -5% -10%

-6%

Base: 25,060(CY), 20,268(PY)

24

India Online 2007

Chart 4: Age group distribution 13-18 yrs

Current Year

19-24 yrs

25-35 yrs

45%

50%

40%

36%

40% 31% 30% 20% 10%

11%

7%

0% IT Professional

All Internet Users

Base: 25,060

Chart 2: Age group distribution Change from PY 6% 4%

5%

4%

2% 0% -2% -4%

-1%

-6%

-2% -5%

-4%

Base: 25,060(CY), 20,268(PY)

25

IT Professionals on the Net

Chart 5: City class - by population size Current Year

Up to 1 Lakh

50%

1-5 Lakhs

5-10 Lakhs

Above 10 Lakhs

47%

45%

40%

20%

29%

26%

30% 15%

12%

11%

15%

10% 0% IT Professional

All Internet Users

Base: 25,060

26

India Online 2007

Chart 6: City class - by market size M etro

Current Year

Urban uptowns

Emerging Towns

Others

50% 40%

40% 33%

37%

33%

30% 16%

20%

14%

16%

11% 10% 0% IT Professional

All Internet Users

Base: 25,060

Chart 3: City class - by market size Change from PY 30%

21%

17%

20% 10% 0% -10% -20%

-5%

-5% -12%

-2%

-4% -11%

Base: 25,060(CY), 20,268(PY)

27

IT Professionals on the Net

Table 9: Top 10 cities Cities

IT Professional

All Internet Users

12%

12%

% Change

8%

-3.3%

Mumbai

8%

10%

% Change

-1.5%

-5.0%

Bangalore

9%

6%

% Change

-1.2%

-3.0%

Delhi

Hyderabad

7%

5%

% Change

-0.2%

-1.5%

Chennai % Change Kolkata % Change Pune % Change Ahmadabad % Change Lucknow % Change Coimbatore % Change

5%

4%

-1.2%

-1.4%

3%

3%

-0.7%

-2.2%

3%

3%

-1.2%

-1.4%

2%

2%

0.3%

-0.6%

1%

1%

-0.9%

-0.2%

1%

0.9%

-1.0%

-0.4%

Base: 25,060(CY), 20,268(PY)

28

India Online 2007

Chart 7: Region-wise break-ups North

Current Year 50%

East

South

West

45% 40%

40% 30%

23%

22%

26%

22%

20% 12%

9%

10% 0%

IT Professional

All Internet Users

Base: 25,060

Chart 4: Region-wise break-ups Change from PY 10%

5%

5%

6%

5%

6%

1%

0% -5% -10%

-4% -7%

-15%

-13%

Base: 25,060(CY), 20,268(PY)

29

IT Professionals on the Net

Table 10: Preferred language of reading Language

IT Professional

All Internet Users

40%

41%

-25.0%

-18.3%

18%

19%

% Change

4%

0.7%

Telugu

8%

6%

% Change

6%

4%

Tamil

7%

6%

% Change

4%

3%

Marathi

5%

5%

% Change

2%

1%

Malayalam

3%

4%

% Change

English % Change Hindi

-0.8%

0.4%

Gujarati

3%

4%

% Change

2%

2%

Kannada

3%

4%

% Change

1%

2%

Bengali

3%

3%

% Change

1%

2%

Oriya

3%

3%

% Change

2%

2%

Base: 25,060(CY), 20,268(PY)

30

India Online 2007

Socio-Economic Profile Chart 8: Socio economic classification Current Year

SEC A

SEC B

SEC C

SEC D

SEC E

40% 32%

31% 30%

26%

24%

24%

23%

20% 14%

13% 10%

7%

6%

0% IT Professional

All Internet Users

Base: 25,060

Chart 5: Socio economic classification Change from PY 8% 6% 4% 2% 0% -2% -4% -6% -8%

7% 4% 1%

0.0%

2%

0.3%

-5%

2%

-5%

-7%

Base: 25,060(CY), 20,268(PY)

31

IT Professionals on the Net

Chart 9: Highest educational qualification College but not Graduate Graduate & above - general stream Graduate & above - professional stream

Current Year

40%

39%

37% 31% 24%

25%

23%

20%

0% IT Professional

All Internet Users

Base: 25,060

Chart 6: Highest educational qualification Change from PY 8% 6% 4% 2% 0% -2% -4% -6% -8%

6%

5% 4%

3%

-3%

-4%

Base: 25,060(CY), 20,268(PY)

32

India Online 2007

Chart 10: Occupational break up Current Year

Unemployed

Employed

80% 62% 60% 38% 40% 20% 0% All Internet Users

Base: 25,060

Chart 7: Occupational break up Change from PY 2% 1%

0%

-1% -2%

Base: 25,060(CY), 20,268(PY)

33

IT Professionals on the Net

Chart 11: Function / field of occupation Current Year 60%

IT/SW

M ARCOM

Finance

Others 54%

40%

18% 20%

19% 10%

0% All Internet Users

Base: 15,219

34

India Online 2007

Chart 12: Head of the household Head of the household

Current Year 60%

Not head of the household

56%

53% 47%

44% 40%

20%

0% IT Professional

All Internet Users

Base: 25,060

Chart 8: Head of the household Change from PY 30%

25%

23%

20% 10% 0% -10% -20% -30%

-25%

-23%

Base: 25,060(CY), 20,268(PY)

35

IT Professionals on the Net

Economic Profile Chart 13: Monthly family income Up to Rs. 10K

Current Year 40%

38%

10-30K

39%

30-50K 38%

20%

Above 50K 39%

13%

13%

10%

10%

0% IT Professional

All Internet Users

Base: 21,343

Chart 9: Monthly family income Change from PY 10%

4%

5%

6%

5%

4%

5%

0% -10% -20%

-15%

-13%

Base: 21,343(CY), 20,268(PY)

36

India Online 2007

Chart 14: Most expensive vehicle owned by the household 2 Wheeler

Current Year 50%

4 Wheeler

48%

Others 44%

40% 28%

30% 21% 20% 9%

10%

9%

0% IT Professional

All Internet Users

Base: 25,060

Chart 10: Most expensive vehicle owned by the household Change from PY 8%

7%

6%

5%

4% 2%

5%

3%

1%

0.4%

0%

Base: 25,060(CY), 20,268(PY)

37

IT Professionals on the Net

Chart 15: Ownership of credit cards (individually) Don't own a credit card

Current Year 70%

Own a Credit Card 67%

68%

60% 50% 40%

34%

32%

30% 20% 10% 0% IT Professional

All Internet Users

Base: 25,060

Chart 11: Ownership of credit cards (individually) Change from PY 7%

10%

7%

5% 0% -5% -10%

-8%

-7%

Base: 25,060(CY), 20,268(PY)

38

India Online 2007

Table 11: Household asset ownership Asset Color TV % Change Mobile Phone % Change Bank Account*

IT Professional

All Internet Users

90%

92%

4%

3%

89%

90%

4%

5%

79%

82%

68%

75%

5%

4%

% Change Fridge % Change Cable TV connection/DTH

68%

72%

-7.1%

-4.6%

Computer/Laptop

73%

67%

% Change

17%

18%

Camera*

60%

64%

Landline Phone

57%

62%

% Change

0.5%

-1.9%

Life Insurance

55%

61%

2%

1.40%

% Change

% Change

% Change Home

56%

58%

-11.7%

-10.0%

Washing Machine

51%

57%

% Change

0.2%

2%

Music System/DVD/MP3*

50%

55%

Debit Card

52%

52%

% Change

8%

7%

Credit Card

34%

35%

% Change

10%

8%

Fixed Deposits*

30%

34%

30%

33%

3%

3.20%

19%

25%

% Change

% Change

% Change Medical Insurance/CGHS % Change Air Conditioner % Change

5%

5%

Microwave

19%

24%

% Change

4%

5%

Mutual Funds % Change Demat Account*

19%

22%

1%

-1.2%

18%

21%

18%

20%

16%

20%

% Change Video Camera* % Change Share of Companies* % Change

39

IT Professionals on the Net

Asset

IT Professional

All Internet Users

IPod*

13%

10%

% Change Chit Fund Deposits % Change

6%

7%

-14.3%

-19.9%

Base: 25,060(CY), 20,268(PY)

40

India Online 2007

Chart 16: Current loan liabilities Home Loan

Current Year 50%

49%

Car Loan

Two - wheeler Loan 45%

40% 30% 20%

15% 10%

12%

13%

10% 0% IT Professional

All Internet Users

Base: 25,060

41

IT Professionals on the Net

Net Usage Status Chart 17: Years of experience in using internet Up to 1 year

Current Year 80%

1-2 years

M ore than 2 years

71% 63%

60% 40% 20%

15%

20%

14%

16%

0% IT Professional

All Internet Users

Base: 25,060

Chart 12: Years of experience in using internet Change from PY 2%

1%

1% 0.3%

0% -1% -1% -2%

-2%

Base: 25,060(CY), 20,268(PY)

42

India Online 2007

Chart 18: Place of accessing internet Home

Current Year 100%

Place of work (office / school / college)

Cyber cafe

87% 78%

80% 62%

59%

60%

52%

47%

40% 20% 0% IT Professional

All Internet Users

Base: 25,060

Chart 13: Place of accessing internet Change from PY 30% 20% 10%

20%

19% 13% 10% 3%

1%

0%

Base: 25,060(CY), 20,268(PY)

43

IT Professionals on the Net

Chart 19: Type of internet connection at home Regular Dial Up

Current Year 80%

Broadband

68%

Others 68%

60% 40% 20%

15%

11%

16%

10%

0% IT Professional

All Internet Users

Base: 14,856

Chart 14: Type of internet connection at home Change from PY 16%

20% 10%

16%

2%

0% -1% -10% -20%

-14%

-11%

Base: 14,856(CY), 13,221(PY)

44

India Online 2007

Chart 20: Type of internet connection at office Regular Dial Up

Current Year

Broadband

70%

61%

59%

60%

Others

50% 40% 30% 19%

20% 10%

13%

7%

5%

0% IT Professional

All Internet Users

Base: 19,740

Chart 15: Type of internet connection at office Change from PY 14%

15% 10%

3%

5% 0% -5% -10%

-1% -4%

-5%

-6%

Base: 19,740(CY), 14,655(PY)

45

IT Professionals on the Net

Chart 21: Service provider subscribed to at home BSNL/Sancharnet

Current Year 40%

Airtel/Bharti

VSNL / Tata

35%

34%

30% 20% 20%

17% 10%

10%

10%

0% IT Professional

All Internet Users

Base: 14,856

Chart 16: Service provider subscribed to at home Change from PY 10%

9%

7%

5% 0% -5% -10%

-4%

-3%

-2%

-10%

Base: 14,856(CY), 13,554(PY)

46

India Online 2007

Chart 22: Service provider subscribed to at office BSNL/Sancharnet

Current Year 30%

Airtel/Bharti

VSNL / Tata

28% 25%

20%

17% 15% 12%

11%

10%

0% IT Professional

All Internet Users

Base: 19,740

Chart 17: Service provider subscribed to at office Change from PY 4%

5%

2%

3%

0% -0.2% -5% -10%

-7% -10%

Base: 19,740(CY), 14,721(PY)

47

IT Professionals on the Net

Net Usage Dynamics Chart 23: Frequency of accessing internet from home At least once daily Less than once a week

Current Year 100%

85%

Weekly, but not daily

84%

80% 60% 40% 13%

20%

14% 2%

2%

0% IT Professional

All Internet Users

Base: 14,231

Chart 18: Frequency of accessing internet from home Change from PY 10%

8%

9% 5%

5% 0% -5% -10%

-1%

-1% -8%

Base: 14,231(CY), 13,649(PY)

48

India Online 2007

Chart 24: Frequency of accessing internet from office At least once daily Less than once a week

Current Year 100%

87%

Weekly, but not daily

86%

80% 60% 40% 11%

11%

20%

2%

3%

0% IT Professional

All Internet Users

Base: 17,617

Chart 19: Frequency of accessing internet from office Change from PY 10%

9%

5%

2%

0% -0.3% -5%

-0.1%

-2%

-5% -10%

Base: 17,617(CY), 14,274(PY)

49

IT Professionals on the Net

Chart 25: Time of the day accessing internet from home M idnight to 9.00 AM

Current Year

9.00 AM -6.00 PM

6.00 PM - 12.00 M idnight 60%

54%

54%

40% 20%

18%

20% 10%

9%

0% IT Professional

All Internet Users

Base: 13,905

Chart 20: Time of the day accessing internet from home Change from PY 4% 2%

2%

1%

2%

1%

0% -2% -4%

-2%

-6% -8%

-7%

Base: 13,905(CY), 13,345(PY)

50

India Online 2007

Chart 26: Time of the day accessing internet from office M idnight to 9.00 AM

Current Year

9.00 AM -6.00 PM

6.00 PM - 12.00 M idnight

60%

55%

49% 40%

20%

12%

11% 4%

4%

0% IT Professional

All Internet Users

Base: 17,680

Chart 21: Time of the day accessing internet from office Change from PY 1%

0.2%

0.0%

0% -1%

-1%

-0.4%

-2% -3%

-2%

-4%

-3%

Base: 17,680(CY), 14,305(PY)

51

IT Professionals on the Net

Chart 27: Duration of PC usage from home Light users

Current Year

M edium users

80%

60%

Heavy users

67% 56%

40% 25% 20%

22%

19%

12%

0% IT Professional

All Internet Users

Base: 15,214

Chart 22: Duration of PC usage from home Change from PY 5%

4% 1%

2%

0.6%

0% -2% -5%

-5%

Base: 15,214(CY), 15,041(PY)

52

India Online 2007

Chart 28: Duration of internet usage from home Light users

Current Year 50% 40%

M edium users

Heavy users

43% 36%

36%

35% 28%

30%

22% 20% 10% 0% IT Professional

All Internet Users

Base: 14,015

Chart 23: Duration of internet usage from home Change from PY 5%

5%

5%

0.8% 0% -5%

-3%

-2%

-6% -10%

Base: 14,015(CY), 13,248(PY)

53

IT Professionals on the Net

Chart 29: Duration of PC usage from office Light users

Current Year

M edium users

Heavy users

65%

70% 60%

47%

50% 40% 30%

31% 22%

19%

20%

16%

10% 0% IT Professional

All Internet Users

Base: 18,200

Chart 24: Duration of PC usage from office Change from PY 5% 6% 4%

2%

2%

1%

0% -2% -4%

-2% -3%

-3%

Base: 18,200(CY), 14,961(PY)

54

India Online 2007

Chart 30: Duration of internet usage from office Light users

Current Year 50% 40%

M edium users

Heavy users

45% 37%

37% 29%

30%

26%

26%

IT Professional

All Internet Users

20% 10% 0%

Base: 17,100

Chart 25: Duration of internet usage from office Change from PY 5%

4% 2% 1%

1%

0%

-5%

-4%

-3%

Base: 17,100(CY), 13,934(PY)

55

IT Professionals on the Net

Chart 31: Time spent by internet users on watching TV Light users

Current Year 50%

M edium users

47%

Heavy users

44%

41%

43%

40% 30% 20%

13%

12% 10% 0% IT Professional

All Internet Users

Base: 21,962

Chart 26: Time spent by internet users on watching TV Change from PY 4% 5%

5%

0% -2%

-2%

-2%

-3%

-5%

Base: 21,962(CY), 18,555(PY)

56

India Online 2007

Chart 32: Time spent by internet users on reading newspaper Light users

Current Year 50%

48%

M edium users 46%

41%

40%

40%

Heavy users

30% 20%

14%

12% 10% 0% IT Professional

All Internet Users

Base: 22,501

Chart 27: Time spent by internet users on reading newspaper Change from PY 40%

29%

20%

26% 12%

12%

0% -20% -40% -40%

-38%

Base: 22,501(CY), 19,016(PY)

57

IT Professionals on the Net

Chart 33: Time spent by internet users on listening to radio Light users

Current Year 80%

71%

M edium users

Heavy users

72%

60%

40% 20%

19%

20%

10%

9%

0% IT Professional

All Internet Users

Base: 14,785

Chart 28: Time spent by internet users on listening to radio Change from PY 5% 2%

3% 0.1%

0% -1%

-2%

-5%

-3%

Base: 14,785(CY), 12,358(PY)

58

India Online 2007

Preferred Net Activities Table 12: Popularity of various internet activities Activity

IT Professional

Emailing

All Internet Users

95%

95%

% Change

6%

0.8%

Job Search

83%

73%

% Change

21%

20%

Instant messaging

72%

62%

% Change

29%

25%

Check news

68%

61%

% Change

14%

8%

Music

68%

60%

% Change

16%

12%

Chatting

69%

59%

% Change

10%

10%

Check Sports

68%

57%

% Change

29%

22%

E-greetings

62%

57%

% Change

-0.3%

0.5%

Online games

60%

54%

% Change

26%

20%

Dating/Friendship

57%

51%

% Change

26%

25%

Mobile contents (ring tones / games, etc.)*

57%

50%

56%

49%

% Change Search work related info % Change

-6.5%

-0.5%

Matrimonial search

54%

48%

% Change

39%

33%

Educational / Learning material

57%

48%

-9.0%

-4.0%

% Change Screensavers/wallpapers

44%

46%

-4.5%

-2.1%

Astrology

50%

46%

% Change

18%

12%

Check financial info

50%

45%

% Change

37%

30%

Search for product information

45%

45%

% Change

10%

8%

Social networking / Communities*

54%

44%

% Change

% Change

59

IT Professionals on the Net

Activity

IT Professional

All Internet Users

Buy online

48%

43%

% Change

17%

15%

Share pictures

44%

40%

6%

7%

Check real estate info

42%

37%

% Change

33%

26%

Check hobby related info

32%

32%

% Change

21%

21%

Check business/Financial news*

28%

30%

39%

30%

7%

7%

% Change

% Change Net banking % Change Check health & lifestyle info % Change Movies*

29%

30%

-1.8%

-2.0%

36%

29%

31%

28%

% Change Check cinema content % Change

5%

3%

34%

27%

Business/professional networking

31%

26%

% Change

31%

12%

Check personal travel related info

24%

26%

8%

9%

29%

24%

29%

24%

Check / read blogs* % Change

% Change Buy other than travel products* % Change Look for Seminar/workshops % Change

6%

5%

Online bill payment

29%

22%

% Change

10%

8%

Check business travel related info

16%

19%

3%

19%

20%

18%

8%

7%

13%

13%

-0.2%

-0.4%

17%

13%

% Change Adult content % Change Online stock trading % Change Net telephony % Change Comment on blog post*

3%

3%

17%

12%

% Change Local language website usage

16%

12%

% Change

16%

-30.3%

Have a blog site of own*

10%

7%

% Change

Base: 14,253(CY), 17,277 (PY)

60

India Online 2007

Chart 34: Professional activities Emailing - work related

Current Year 100%

87%

Job Search

83%

83%

80%

Instant messaging

72%

73% 62%

60% `

40% 20% 0% IT Professional

All Internet Users

Base: 14,253

Chart 29: Professional activities Change from PY

29%

30%

25%

21%

20%

20% 10% 0% -10%

-2%

-3%

Base: 14,253(CY), 17,277(PY)

61

IT Professionals on the Net

Chart 35: Personal activities Emailing - personal

Current Year 100%

Chatting

89%

90%

80%

Check news

68%

69%

61%

60%

59%

40% 20% 0% IT Professional

All Internet Users

Base: 14,253

Chart 30: Personal activities Change from PY 20% 14% 10%

10%

8%

10%

0.8% 0% -3% -10%

Base: 14,253(CY), 17,277(PY)

62

India Online 2007

Chart 36: Downloading activities Current Year 70%

M usic 68%

Online games 60% 57%

60%

M obile contents (ring tones/games) 60%

54% 50%

50% 40% 30% 20% 10% 0% IT Professional

All Internet Users

Base: 14,253

Chart 31: Downloading activities Change from PY 30%

20%

26%

27% 20%

22%

16% 12%

10%

0%

Base: 14,253(CY), 17,271(PY)

63

IT Professionals on the Net

Chart 37: E-commerce related activities E-greetings

Current Year

Check financial info

Check real estate info

80% 63%

58%

60%

51%

46%

42%

37%

40% 20% 0% IT Professional

All Internet Users

Base: 14,043

Chart 32: E-commerce related activities Change from PY 38%

40%

33%

30%

30%

27%

20% 10% 0.4%

1%

0%

Base: 14,043(CY), 17,263(PY)

64

India Online 2007

Chart 38: Online shopping Buyers

Current Year

Non-Buyers

70% 60% 50%

48%

57%

52% 43%

40% 30% 20% 10% 0% IT Professional

All Internet Users

Base: 14,253

Chart 33: Online shopping Change from PY 20%

17%

15%

10% 0% -10% -20%

-17%

-15%

Base: 14,253(CY), 20,268(PY)

65

IT Professionals on the Net

Chart 39: Response to online marketing stimulus Clicked a banner ad Participated in an online contest Clicked a sponsored search ad

Current Year 50%

47%

50%

42%

47%

43% 37%

40% 30% 20% 10% 0% IT Professional

All Internet Users

Base: 10,888

Chart 34: Response to online marketing stimulus Change from PY 13%

15% 10%

6%

5%

2%

0.1%

0% -5% -10% -15%

-9%

-12%

Base: 10,888(CY), 15,715(PY)

66

India Online 2007

Chart 40: Blogging activities Current Year 80%

Check/read blogs

Comment on blog post

Have a blog site of own

None of the above 70%

61%

60% 40% 20%

34%

27% 17% 10%

12% 7%

0% IT Professional

All Internet Users

Base: 14,253

67

IT Professionals on the Net

Chart 41: Member of an online community Not a member of any online community M ember of an online community

Current Year

59%

60%

53% 48%

41%

40%

20%

0% IT Professional

All Internet Users

Base: 14,253

68

India Online 2007

Table 13: Membership by type of online community Membership Not a member of any online community Alumni & Schools

IT Professional

All Internet Users

48%

59%

8%

7%

14%

5%

Romance & Relationships

4%

5%

Business / Professional community

4%

3%

Music

3%

3%

Schools & Education

3%

3%

Games

2%

2%

Individuals

3%

2%

Arts & Entertainment

2%

2%

Computers & Internet

Base: 14,253

69

IT Professionals on the Net

Table 14: Most used local language websites (other than English) Language

IT Professional

All Internet Users

Tamil

16%

19%

Hindi

21%

19%

Malayalam

13%

15%

Telugu

16%

13%

Marathi

11%

12%

Kannada

8%

6%

Bengali

7%

6%

Gujarati

3%

3%

Oriya

0.9%

1%

Konkani

0.0%

0.8%

Base: 1,388

70

India Online 2007

Table 15: Online activities desired in other languages Activity

IT Professional

All Internet Users

Email

63%

61%

Chatting

52%

46%

Entertainment

46%

45%

Search information

35%

33%

Online news

35%

31%

Online learning / education

33%

31%

Astrology

23%

23%

Online shopping

18%

18%

Travel related information

15%

16%

Matrimony

15%

13%

Blog

15%

12%

Not Interested

17%

21%

Base: 14,253

71

IT Professionals on the Net

Chart 42: Problems faced while surfing the internet Current Year 70% 60%

Slow website opening

Virus / spyware

Spam / junk mails

62%

59% 52%

50%

56%

49%

49%

40% 30% 20% 10% 0% IT Professional

All Internet Users

Base: 14,252

72

India Online 2007

Chart 43: Number of email accounts and average per capita email ids One

Current Year

Two

Three

29%

30%

28%

27%

23% 20% 15% 10%

8%

0% IT Professional

All Internet Users

Base: 25,060

Chart 35: Number of email accounts and average per capita email ids Change from PY 10% 3%

5%

6%

3%

5%

0% -5% -10% -15% -20%

-19%

-19%

Base: 25,060(CY), 20,268(PY)

73

IT Professionals on the Net

Most Used Websites Table 16: Top of mind unaided recall - all websites Website Yahoo % Change Google

IT Professional

All Internet Users

26%

30%

-6.9%

-5.2%

37%

27%

% Change

8%

7%

Rediff

8%

12%

-5.2%

-3.0%

Orkut

4%

5%

% Change

4%

4%

Gmail*

4%

3%

1%

2%

% Change

-2.9%

-3.0%

Indiatimes

0.8%

1%

% Change

-3.5%

-4.3%

0.1%

0.6%

% Change

% Change Hotmail

Contest2win* % Change MSN % Change Naukri % Change

0.3%

0.5%

-3.5%

-3.4%

0.2%

0.5%

-0.7%

-0.4%

Base: 24,433(CY), 20,173(PY)

74

India Online 2007

Table 17: Most used website - all websites Website

IT Professional

All Internet Users

Google

40%

29%

Yahoo

22%

27%

Rediff

8%

11%

Orkut

7%

8%

Gmail

6%

4%

Hotmail

0.8%

2%

Indiatimes

0.6%

0.9%

Wikipedia

1%

0.6%

Moneycontrol

0.3%

0.5%

Naukri

0.5%

0.5%

Base: 14,075

75

IT Professionals on the Net

Table 18: Preferred websites - emailing Website

IT Professional

All Internet Users

Yahoo

51%

53%

% Change

12%

16%

Gmail

28%

20%

% Change

9%

8%

14%

18%

-5.4%

-5.9%

Rediff % Change Hotmail % Change Sify

5%

6%

-6.8%

-5.7%

0.5%

1%

% Change

-2.1%

-2.5%

Indiatimes

0.9%

0.9%

% Change

-6.1%

-8.9%

0.2%

0.7%

0.2%

0.5%

-0.6%

-0.5%

0.0%

0.2%

0.2%

0.1%

Sancharnet/BSNL* % Change VSNL % Change Lycos* % Change AOL* % Change

Base: 25,060(CY), 20,268(PY)

76

India Online 2007

Chart 44: Multiple user shares of email websites Yahoo

Current Year 100%

Gmail

91%

Rediff 89%

76%

80%

59%

59%

60%

57%

40% 20% 0% IT Professional

All Internet Users

Base: 25,060

Chart 36: Multiple user shares of email websites Change from PY 30%

25%

23%

20% 10%

5%

1%

0.5%

0% -10%

-4%

Base: 25,060(CY), 20,268(PY)

77

IT Professionals on the Net

Table 19: Info search (English) Website

IT Professional

All Internet Users

Google

84%

75%

Yahoo

4%

10%

English

2%

3%

Rediff

2%

2%

Wikipedia

2%

1%

Dictionary

2%

1%

MSN

0.1%

1%

Indiatimes

0.2%

0.5%

BBC

0.1%

0.5%

Sify

0.4%

0.4%

Base: 7,874

78

India Online 2007

Table 20: Info search (local language) Website

IT Professional

All Internet Users

Google

74%

74%

Manoramaonline

0.9%

2%

3%

2%

Webduniya

0.7%

1%

Kerala

0.6%

1%

1%

1%

Guruji

Khoj Eenadu

0.9%

1%

1%

0.8%

MSN

0.1%

0.8%

Chennaionline

0.6%

0.6%

Webulagam

Base: 3,853

79

IT Professionals on the Net

Table 21: Job search Website Naukri % Change

IT Professional

All Internet Users

40%

37%

-14.0%

-12.5%

Monster

28%

27%

% Change

11%

8%

Timesjobs

12%

14%

% Change

6%

7%

Google

4%

5%

% Change

2%

3%

Yahoo % Change Rediff % Change

1%

3%

-1.6%

0.3%

1%

2%

-2.9%

-2.1%

Freshersworld

3%

2%

% Change

2%

0.3%

Indiatimes

1%

1%

% Change

-0.7%

-0.3%

Jobs

0.9%

1%

% Change

0.2%

0.3%

Jobsahead

1%

1%

% Change

-3.1%

-4.0%

Base: 10,387(CY), 12,610(PY)

80

India Online 2007

Table 22: Booking travel tickets Website Makemytrip % Change Yatra*

IT Professional

All Internet Users

14%

17%

5%

7%

18%

16%

18%

15%

-19.4%

-22.8%

10%

11%

6%

6%

% Change IRCTC % Change Google % Change Yahoo

4%

8%

-1.7%

0.8%

4%

5%

% Change

-3.3%

-2.2%

Indiatimes

3%

3%

% Change

% Change Rediff

-5.5%

-2.8%

Travel

5%

3%

% Change

3%

1%

Travelguru

3%

2%

% Change

2%

2%

Cleartrip*

1%

2%

% Change

Base: 7,089(CY), 8,053(PY)

81

IT Professionals on the Net

Table 23: Online shopping (other than travel tickets) Website Ebay % Change Rediff % Change

IT Professional

All Internet Users

36%

34%

-5.1%

-3.5%

24%

25%

-5.5%

-4.0%

Google

9%

8%

% Change

6%

5%

Yahoo % Change

5%

7%

-0.4%

-0.5%

Indiatimes

5%

7%

% Change

-3.6%

-4.3%

5%

6%

1%

2%

-0.2%

0.6%

2%

2%

0.5%

0.4%

Futurebazaar* % Change Shopping % Change Sify % Change Indiaplaza

2%

1%

% Change

0.2%

-0.1%

Onlineshopping

1%

1%

% Change

1%

0.6%

Base: 7,261(CY), 8,963(PY)

82

India Online 2007

Table 24: Online news Website Yahoo % Change NDTV % Change Rediff % Change Google % Change

IT Professional

All Internet Users

8%

14%

1%

4%

12%

12%

-3.2%

-0.7%

12%

10%

-0.8%

-2.3%

9%

9%

0.3%

3%

Indiatimes

6%

7%

% Change

-8.6%

-8.4%

Aajtak

4%

5%

% Change

3%

1%

BBC

6%

5%

% Change

3%

2%

Timesofindia

6%

3%

-0.7%

-1.8%

CNN

5%

3%

% Change

4%

2%

% Change

MSN % Change

1%

3%

-2.6%

-2.5%

Base: 8,509(CY), 12,120(PY)

83

IT Professionals on the Net

Table 25: Financial news & info (rates, quotes, etc.) Website

IT Professional

All Internet Users

15%

13%

5%

0.8%

14%

13%

Moneycontrol/CNBC % Change Google % Change

6%

3%

Yahoo

7%

12%

-1.9%

1%

% Change ICICI Direct/ICICI Bank

8%

7%

% Change

5%

-2.7%

Rediff

6%

6%

% Change

-4.4%

-1.8%

Sharekhan

6%

4%

% Change

-0.4%

-0.8%

NDTV/NDTVprofit

6%

4%

% Change

5%

4%

Indiatimes

3%

4%

% Change

-2.7%

-1.3%

Economictimes

4%

3%

% Change

1%

0.8%

Stockmarket*

2%

2%

% Change

Base: 6,207(CY), 7,146(PY)

84

India Online 2007

Table 26: Online share trading Website

IT Professional

All Internet Users

ICICI Direct

40%

36%

Sherkhan

24%

22%

Indiabulls

7%

7%

Kotaksecurities

2%

4%

0.3%

4%

5Paisa

2%

3%

BSE

3%

3%

NSE

2%

3%

Geojit

4%

2%

hdfcsec

3%

2%

Religare

Base: 1,558

85

IT Professionals on the Net

Table 27: Real estate info Website

IT Professional

All Internet Users

Google

19%

17%

Magicbricks

16%

14%

9%

14%

99acres

10%

10%

Realestates

12%

10%

Rediff

5%

7%

Indiaproperty

5%

5%

Property

5%

3%

1%

2%

0.9%

1%

Yahoo

Indiatimes Sify

Base: 5,129

86

India Online 2007

Table 28: Matrimonial search Website

IT Professional

All Internet Users

Bharatmatrimony

27%

29%

% Change

27%

29%

Shaadi

28%

28%

% Change

-6.4%

-4.7%

Google

6%

6%

% Change

5%

5%

Jeevansaathi

7%

6%

% Change

6%

5%

Yahoo % Change

3%

5%

-1.0%

2%

4%

5%

2%

3%

-2.5%

-0.4%

4%

3%

3%

3%

Matrimony* % Change Rediff % Change Tamilmatrimony* % Change Simplymarry* % Change Matrimonial

0.7%

2%

% Change

-0.7%

-2.2%

Base: 6,675(CY), 7,728(PY)

87

IT Professionals on the Net

Table 29: Dating/friendship search Website

IT Professional

All Internet Users

Orkut

42%

36%

% Change

40%

32%

Yahoo

14%

23%

% Change

-20.6%

-12.2%

Google

9%

8%

% Change

6%

3%

Rediff % Change

5%

7%

-2.7%

-4.4%

Fropper

2%

3%

-6.8%

-3.3%

3%

2%

% Change

0.9%

-1.1%

Indiatimes

2%

2%

% Change

-11.0%

-5.3%

2%

2%

-1.5%

-2.0%

% Change Date

Hi5 % Change Friendfinder % Change

1%

2%

-2.8%

-1.7%

Adultfriendfinder % Change

1%

2%

-1.6%

-0.6%

Base: 7,084(CY), 6,974(PY)

88

India Online 2007

Table 30: Social networking/communities Website Orkut Yahoo MSN Friends

IT Professional

All Internet Users

71%

64%

8%

16%

0.3%

1%

1%

1%

Communities

0.3%

1%

Hi5

0.4%

0.9%

Myspace

0.3%

0.6%

Tagged

0.4%

0.4%

Fropper

0.1%

0.4%

Bharatstudent

0.4%

0.4%

Base: 5,227

89

IT Professionals on the Net

Table 31: Online gaming Website Yahoo % Change Zapak*

IT Professional

All Internet Users

13%

18%

-17.2%

-13.4%

17%

17%

11%

9%

3%

-0.3%

% Change Google % Change Games % Change Miniclip

7%

7%

-4.5%

-0.8%

4%

4%

0.4%

0.3%

2%

3%

-2.8%

-3.0%

2%

3%

2%

3%

% Change

0.7%

2%

MSN

0.9%

2%

% Change

0.1%

-1.1%

% Change Rediff % Change Indiagames* % Change Contest2Win

Onlinegames

2%

2%

% Change

2%

0.9%

Base: 7,383(CY), 7,395(PY)

90

India Online 2007

Table 32: Download mobile content Website Yahoo % Change Rediff % Change Google % Change Nokia % Change

IT Professional

All Internet Users

8%

14%

-9.1%

-8.2%

12%

12%

-9.5%

-10.1%

12%

10%

2%

0.4%

11%

9%

6%

5%

Indiatimes

5%

7%

% Change

-7.2%

-7.2%

4%

4%

Hutch

3%

3%

% Change

1%

2%

Ringtones

3%

3%

% Change

-0.4%

0.3%

3%

3%

-2.1%

1%

Mobile9* % Change

Funmaza % Change Airtel % Change

2%

3%

0.1%

0.3%

Base: 6,912(CY), 6,887(PY)

91

IT Professionals on the Net

Table 33: Preferred instant messaging applications Website

IT Professional

All Internet Users

Yahoo

59%

63%

Google Talk

16%

14%

Rediffbol

8%

10%

MSN

4%

5%

Orkut

3%

3%

Meebo

4%

1%

Skype

0.8%

0.6%

Indiatimes

0.2%

0.4%

AIM

0.6%

0.3%

4%

3%

Others

Base: 8,632

92

India Online 2007

Table 34: Download music Website

IT Professional

All Internet Users

28%

22%

Raaga % Change

6%

5%

Yahoo

5%

10%

-5.2%

-4.2%

5%

7%

-1.3%

0.2%

% Change Google % Change Cooltoad % Change

6%

5%

-1.9%

-1.6%

Musicindiaonline

5%

4%

0.0%

-0.3%

2%

4%

0.1%

1%

3%

3%

-0.5%

-0.6%

2%

3%

-2.0%

-3.5%

1%

2%

Tamilsongs

4%

2%

% Change

3%

1%

% Change Music % Change Mp3 % Change Rediff % Change Youtube* % Change

Base: 8,142(CY), 8,526(PY)

93

IT Professionals on the Net

Table 35: Sports content Website

IT Professional

All Internet Users

35%

29%

21%

14%

Espnstarsports* % Change Cricinfo % Change

4%

5%

Yahoo

6%

12%

-5.9%

-0.6%

Google

7%

8%

% Change

2%

2%

% Change

Rediff

6%

8%

-5.7%

-3.7%

Sports

4%

4%

% Change

1%

1%

Indiatimes

1%

3%

% Change

-2.9%

-3.0%

2%

2%

-0.4%

-0.6%

% Change

Cricketnext % Change NDTV % Change

2%

2%

-2.2%

-1.3%

Tensports

2%

2%

% Change

-1.6%

-1.8%

Base: 7,666(CY), 8,931(PY)

94

India Online 2007

Table 36: Cinema content Website Yahoo % Change

IT Professional

All Internet Users

7%

11%

-2.7%

-2.0%

Google

8%

9%

% Change

4%

2%

Bollywood

5%

5%

% Change

-2.6%

0.7%

PVR Cinemas % Change Indiafm % Change Rediff % Change Cinema % Change

5%

5%

-1.2%

0.5%

6%

5%

0.5%

-1.3%

3%

5%

-5.1%

-4.6%

3%

4%

-1.2%

-0.2%

Santabanta

3%

3%

% Change

1%

0.3%

Indiatimes

3%

3%

% Change

-2.9%

-3.2%

3%

3%

0.0%

2%

Movies % Change

Base: 6,883(CY), 6,700(PY)

95

IT Professionals on the Net

Table 37: Most used local language websites (other than English) Website

IT Professional

All Internet Users

Google

9%

12%

Yahoo

2%

8%

Malayalamanorama

9%

7%

Eeandu

8%

7%

Thinamalar

4%

5%

Webduniya

4%

4%

Marathiworld

4%

4%

Webulagam

2%

4%

2%

4%

0.7%

3%

Tamilcinema Keralakaumudi

Base: 1,388

96

India Online 2007

Table 38: Preferred blog sites Website

IT Professional

All Internet Users

Google

20%

21%

Yahoo

15%

18%

Blogger

13%

11%

Blogspot

20%

11%

Rediff

9%

10%

Ibibo

9%

10%

Tagged

0.1%

2%

Debonairblog

4%

2%

Hi5

2%

2%

Indiatimes

2%

2%

Base: 1,853

97

IT Professionals on the Net

Table 39: Preferred astrology website Website

IT Professional

All Internet Users

Yahoo

16%

22%

Astrology

24%

19%

Google

13%

11%

Rediff

10%

9%

Indiatimes astrospeak

6%

8%

Sarafreder

2%

3%

Sify

2%

3%

MSN

3%

3%

Horoscope

2%

2%

Astrolife

1%

2%

Base: 6,357

98

India Online 2007

Table 40: Preferred online learning / education website Website

IT Professional

All Internet Users

Google

34%

34%

Yahoo

5%

10%

Wikipedia

6%

6%

Rediff

3%

4%

Education

2%

3%

W3schools

6%

2%

0.9%

1%

1%

1%

2%

1%

0.3%

1%

IGNOU Onlinelearning Ebizel Indiatimes

Base: 6,571

99

IT Professionals on the Net

Most Used Offline Media Brands Table 41: Favorite TV channels TV Channel Star Plus

IT Professional

All Internet Users

11%

13%

% Change

5%

3%

Discovery

8%

7%

% Change

-0.6%

0.5%

NDTV

5%

5%

% Change

1%

0.6%

Aajtak

5%

5%

0.1%

-0.3%

% Change Sun TV % Change HBO % Change Sony % Change Star Movies % Change Zee TV % Change M TV % Change

4%

5%

-0.7%

0.8%

5%

4%

0.8%

0.1%

2%

4%

-1.6%

-1.0%

3%

3%

0.2%

0.7%

2%

3%

-0.3%

-0.2%

2%

3%

-0.3%

0.6%

Base: 12,631(CY), 15,321(PY)

100

India Online 2007

Table 42: Favorite newspapers Newspaper

IT Professional

All Internet Users

39%

35%

% Change

-1.8%

0.0%

The Hindu

21%

18%

% Change

5%

5%

The Hindustan Times

5%

6%

-1.0%

-2.2%

Deccan Chronicle

4%

4%

% Change

3%

3%

Eenadu

4%

3%

% Change

1%

0.3%

Indian Express

1%

3%

-2.3%

-0.4%

1%

3%

0.2%

0.5%

2%

2%

-0.4%

-0.5%

The Times of India

% Change

% Change The Telegraph % Change Dainik Bhaskar % Change The Economic Times % Change Dainik Jagran % Change

1%

2%

0.6%

0.4%

2%

2%

-1.5%

-1.8%

Base: 12,762(CY), 14,555(PY)

101

IT Professionals on the Net

Table 43: Favorite magazines Magazine

IT Professional

All Internet Users

22%

23%

-1.5%

-5.5%

6%

7%

% Change

-0.3%

-1.0%

The Week

5%

5%

% Change

0.1%

1%

Sports Star

5%

4%

% Change

3%

1%

India Today % Change Reader's Digest

Femina % Change Outlook % Change Digit % Change Film Fare % Change Women's Era % Change Business World % Change

3%

4%

0.1%

-0.8%

4%

4%

-1.7%

-1.8%

9%

3%

-0.4%

0.5%

3%

3%

0.4%

1%

0.8%

2%

-1.2%

0.5%

2%

2%

0.9%

0.6%

Base: 10,515(CY), 12,980(PY)

102

India Online 2007

Table 44: Favorite radio channels Radio Channel

IT Professional

All Internet Users

Radio Mirchi

43%

38%

% Change

18%

12%

Red FM

11%

12%

% Change AIR % Change

-0.3%

3%

9%

11%

-4.3%

-2.5%

Radio City

12%

11%

% Change

0.0%

-1.2%

Suryan FM

7%

6%

% Change

3%

3%

Big FM*

6%

5%

3%

5%

-24.0%

-24.2%

2%

4%

% Change

-0.5%

2%

Fever FM*

2%

3%

% Change AIR FM GOLD % Change AIR FM RAINBOW

% Change World Space % Change

1%

2%

0.8%

0.9%

Base: 8,205(CY), 12,246(PY)

103

IT Professionals on the Net

Offline Brands Recalled Table 45: TOM recall for brands TOM Brand

IT Professional

All Internet Users

Sony

7%

8%

% Change

2%

3%

Nokia

7%

7%

-0.6%

0.9%

5%

5%

-0.9%

-2.0%

4%

4%

-0.2%

-0.1%

2%

3%

-0.3%

1%

% Change Tata % Change LG % Change Colgate % Change Reliance

2%

3%

-0.1%

-0.2%

HLL

2%

3%

% Change

1%

1%

Nike

3%

3%

-1.2%

-0.4%

3%

2%

0.0%

0.0%

% Change

% Change Samsung % Change Pepsi % Change

2%

2%

-0.7%

-0.9%

Base: 24,288(CY), 20,142(PY)

104

Segment Wise Detailed Tables

105

Table 1: Gender breakup Gender

IT Professional

All Internet Users

4,155

25,060

Male

87%

82%

Female

13%

18%

Sample Base

Table 2: Age group distribution Age Group Sample Base

IT Professional

All Internet Users

4,155

25,060

13-18 yrs

7%

11%

19-24 yrs

45%

31%

25-35 yrs

40%

36%

36-45 yrs

6%

13%

1%

6%

0.2%

2%

46-55 yrs Above 55 yrs

106

Table 3: City class - by population size City Class

IT Professional

All Internet Users

Sample Base

4,155

25,060

Up to 1 Lakh

11%

12%

1-5 Lakhs

15%

15%

5-10 Lakhs

26%

29%

Above 10 Lakhs

47%

45%

Table 4: City class - by market size City Class

IT Professional

All Internet Users

4,155

25,060

Metro

40%

37%

Urban uptowns

11%

14%

Emerging Towns

16%

16%

Others

33%

33%

Sample Base

107

Table 5: City wise distribution Cities

IT Professional

All Internet Users

4,155

25,060

12%

12%

Mumbai

8%

10%

Bangalore

9%

6%

Hyderabad

7%

5%

Chennai

5%

4%

Kolkata

3%

3%

Pune

3%

3%

Ahmadabad

2%

2%

Lucknow

1%

1%

Sample Base Delhi

Coimbatore

1%

0.9%

Visakhapatanam

0.8%

0.9%

Chandigarh

0.9%

0.8%

Jaipur

0.8%

0.8%

Nagpur

0.8%

0.8%

Indore

0.6%

0.7%

Surat

0.7%

0.7%

Vadodara

0.4%

0.7%

Bhopal

0.6%

0.6%

Faridabad

0.4%

0.6%

Ludhiana

0.5%

0.6%

Patna

0.6%

0.6%

Thiruvanathapuram

0.6%

0.6%

Bhubaneswar

0.4%

0.5%

kanpur

0.4%

0.5%

Kochi

0.2%

0.5%

Vijayavada

0.6%

0.5%

Allahabad

0.3%

0.4%

Cuttack

0.4%

0.4%

Madurai

0.3%

0.4%

Nashik

0.5%

0.4%

Mysore

0.5%

0.4%

Agra

0.3%

0.3%

Amritsar

0.3%

0.3%

Aurangabad

0.1%

0.3%

Dehradun

0.3%

0.3%

Goa

0.1%

0.3%

Guwahati

0.2%

0.3%

Meerut

0.4%

0.3%

Rajkot

0.2%

0.3%

Ranchi

0.2%

0.3%

Tiruchirapalli

0.4%

0.3%

Jabalpur

0.3%

0.2%

Jodhpur

0.1%

0.2%

Mangalore

0.2%

0.2%

Raipur

0.1%

0.2%

Varanasi

0.2%

0.2%

108

Cities

IT Professional

All Internet Users

Assansol

0.1%

0.1%

Dhanbad

0.1%

0.1%

Solapur

0.2%

0.1%

Others from North India

10%

9%

Others from South India

16%

14%

Others from East India

4%

6%

Others from West India

7%

7%

Table 6: Region-wise break-ups Region

IT Professional

All Internet Users

4,155

25,060

22%

22%

9%

12%

South

45%

40%

West

23%

26%

Sample Base North East

109

Table 7: Preferred language of reading Language Sample Base

IT Professional

All Internet Users

4,155

25,060

English

40%

41%

Hindi

18%

19%

Telugu

8%

6%

Tamil

7%

6%

Marathi

5%

5%

Malayalam

3%

4%

Gujarati

3%

4%

Kannada

3%

4%

Bengali

3%

3%

Oriya

3%

3%

Punjabi

2%

1%

Awadhi

1%

1%

Urdu

1%

1%

Assamese

0.3%

0.5%

Konkani

0.4%

0.5%

Marwari

0.2%

0.4%

Bhojpuri

0.3%

0.2%

Sindhi

0.1%

0.2%

Chhattisgarhi

0.0%

0.1%

Haryanvi

0.1%

0.1%

Kashmiri

0.1%

0.1%

Maithili

0.1%

0.1%

Sanskrit

0.1%

0.1%

Tulu

0.0%

0.1%

Bodo

0.0%

0.0%

Bundeli

0.0%

0.0%

Dogri

0.1%

0.0%

Kanauji

0.0%

0.0%

Kurchi

0.0%

0.0%

Manipuri

0.0%

0.0%

Magahi

0.0%

0.0%

Nepali

0.0%

0.0%

Santhali

0.0%

0.0%

Others

0.2%

0.3%

110

Table 8: Socio economic classification SEC

IT Professional

All Internet Users

Sample Base

4,155

25,060

SEC A

24%

24%

SEC B

31%

32%

SEC C

26%

23%

SEC D

13%

14%

SEC E

6%

7%

Table 9: Highest educational qualification Education

IT Professional

All Internet Users

4,155

25,060

Sample Base Up to SSC/HSC

7%

13%

College but not Graduate

24%

23%

Graduate & above - general stream

31%

39%

Graduate & above - professional stream

37%

25%

Table 10: Occupational break up Occupation

IT Professional

All Internet Users

Sample Base

4,155

25,060

Unemployed

37%

38%

Employed

64%

62%

111

Table 11: Function / field of occupation Functions Sample Base

IT Professional

All Internet Users

2,601

15,219

Marketing/Sales

0.0%

16%

Advertising/PR/Media

0.0%

3%

Finance

0.0%

10%

HR

0.0%

3%

IT/Software

100%

18%

Manufacturing

0.0%

11%

Administration

0.0%

11%

Academics

0.0%

4%

Consultancy

0.0%

6%

Others

0.0%

19%

Table 12: Head of the household Head Of The HH

IT Professional

All Internet Users

4,155

25,060

Head of the household

44%

47%

Not head of the household

56%

53%

Sample Base

Table 13: Monthly family income Income

IT Professional

All Internet Users

3,558

21,343

Up to 5K

13%

13%

5-10K

25%

25%

10-20K

26%

25%

20-30K

14%

14%

30-50K

10%

10%

50-75K

4%

4%

75-100K

3%

3%

Above 100K

5%

6%

Sample Base

112

Table 14: Most expensive vehicle owned by the household Vehicle Owned

IT Professional

All Internet Users

4,155

25,060

8%

7%

Motor-Cycle/Scooter

48%

44%

Small Car (Up to Rs.4 lakhs)

15%

18%

Mid-Size Car (Rs.4 to 8 lakhs)

5%

8%

Premium/Luxury Car (Above Rs.8 lakhs)

1%

2%

Others

1%

1%

21%

19%

Sample Base Bi-Cycle

Don't own a vehicle

Table 15: Ownership of credit cards (individually) Credit Card

IT Professional

All Internet Users

Sample Base

4,155

25,060

Single Card

18%

18%

Multiple Cards

14%

16%

No Credit Card

68%

67%

113

Table 16: Household asset ownership Asset

IT Professional

All Internet Users

4,155

25,060

Color TV

90%

92%

Mobile Phone

89%

90%

Bank Account

79%

82%

Fridge

68%

75%

Cable TV connection/DTH

68%

72%

Computer/Laptop

73%

67%

Camera

60%

64%

Landline Phone

57%

62%

Life Insurance

55%

61%

Home

56%

58%

Washing Machine

51%

57%

Music System/DVD/MP3

50%

55%

Debit Card

52%

52%

Credit Card

34%

35%

Fixed Deposits

30%

34%

Medical Insurance/CGHS

30%

33%

Air Conditioner

19%

25%

Microwave

19%

24%

Mutual Funds

19%

22%

Demat Account

18%

21%

Video Camera

18%

20%

Share of Companies

16%

20%

IPod

13%

10%

6%

7%

Sample Base

Chit Fund Deposits

Table 17: Current loan liabilities Loan

IT Professional

All Internet Users

4,155

25,060

Home Loan

49%

45%

Car Loan

10%

12%

Two - wheeler Loan

15%

13%

Education Loan

Sample Base

12%

9%

Business Loan

3%

4%

Personal Loan

18%

20%

Consumer Durables Other None of Above

2%

3%

0.2%

0.1%

6%

9%

114

Table 18: Years of experience in using internet Experience

IT Professional

All Internet Users

Sample Base

4,155

25,060

Less Than 6 Months

8%

10%

6 Months-1 year

7%

10%

1-2 years

14%

16%

2-5 years

26%

26%

5-6 years

14%

12%

6 years and above

31%

25%

Table 19: Place of accessing internet Place Of Access

IT Professional

All Internet Users

Sample Base

4,155

25,060

Home

62%

59%

Place of work (office / school / college)

87%

78%

Cyber cafe

52%

47%

7%

6%

In transit (while traveling)

Table 20: Type of internet connection at home Connection Type

IT Professional

All Internet Users

2,572

14,856

Regular Dial Up

15%

16%

Broadband Dial Up

28%

28%

24 Hrs Broadband

32%

31%

Mobile Connection

8%

6%

Wi Fi Connection

2%

2%

Sample Base

Cable

8%

9%

0.2%

0.5%

Others

1%

2%

Don't Know

6%

7%

Lease/Dedicated line

115

Table 21: Type of internet connection at office Connection Type

IT Professional

All Internet Users

3,644

19,740

5%

7%

Broadband Dial Up

21%

25%

24 Hrs Broadband

34%

31%

Mobile Connection

2%

2%

Wi Fi Connection

3%

3%

Cable

5%

6%

14%

6%

Sample Base Regular Dial Up

Lease/Dedicated line Others Don't Know

2%

2%

17%

19%

Table 22: Service provider subscribed to at home Service Provider

IT Professional

All Internet Users

2,572

14,856

BSNL/Sancharnet

34%

35%

Airtel/Bharti

20%

17%

VSNL / Tata

Sample Base

10%

10%

Local Cable Operator

7%

8%

Sify

7%

6%

Reliance

6%

6%

MTNL

4%

5%

Spectranet

0.2%

0.1%

Others

5%

7%

Don't Know

6%

5%

116

Table 23: Service provider subscribed to at office Service Provider

IT Professional

All Internet Users

3,644

19,740

BSNL/Sancharnet

25%

28%

Airtel/Bharti

17%

15%

VSNL / Tata

Sample Base

12%

11%

Reliance

5%

6%

Sify

5%

5%

MTNL

3%

5%

Local Cable Operator

4%

4%

0.5%

0.3%

7%

8%

22%

19%

Spectranet Others Don't Know

Table 24: Frequency of accessing internet from home Frequency

IT Professional

All Internet Users

2,451

14,231

Over 5 times a Day

32%

24%

2-5 times a Day

25%

27%

Once Daily

28%

33%

Once In 2-3 Days

10%

10%

4%

5%

Sample Base

Once a Week 1-3 times a Month

0.9%

1%

Once in More than a Month

0.7%

0.9%

Table 25: Frequency of accessing internet from office Frequency

IT Professional

All Internet Users

3,292

17,617

Over 5 times a Day

48%

38%

2-5 times a Day

21%

25%

Once Daily

Sample Base

19%

24%

Once In 2-3 Days

7%

7%

Once a Week

4%

4%

1-3 times a Month

1%

1%

Once in More than a Month

1%

1%

117

Table 26: Time of the day accessing internet from home Time Slot Sample Base

IT Professional

All Internet Users

2,410

13,905

Before 9.00 AM

5%

5%

9.00 AM-12.00 Noon

7%

8%

12.00 Noon - 3.00 PM

6%

6%

3.00 PM-6.00 PM

4%

6%

6.00 PM - 9.00 PM

16%

18%

9.00 PM - 12.00 Midnight

38%

35%

After 12.00 Midnight

5%

3%

Throughout the Day

19%

18%

Table 27: Time of the day accessing internet from office Time Slot

IT Professional

All Internet Users

3,264

17,680

2%

2%

9.00 AM-12.00 Noon

19%

22%

12.00 Noon - 3.00 PM

18%

21%

3.00 PM-6.00 PM

12%

13%

6.00 PM - 9.00 PM

7%

8%

9.00 PM - 12.00 Midnight

4%

4%

After 12.00 Midnight

2%

2%

Throughout the Day

36%

29%

Sample Base Before 9.00 AM

Table 28: Duration of internet usage from home Time Spent

IT Professional

All Internet Users

Sample Base

2,449

14,015

Less than 30 Minutes

12%

15%

30 to 60 Minutes

25%

28%

1-2 Hours

36%

35%

2-5 Hours

20%

17%

5-8 Hours

4%

3%

More than 8 Hours

4%

3%

118

Table 29: Duration of internet usage from office Time Spent

IT Professional

All Internet Users

Sample Base

3,256

17,100

Less than 30 Minutes

15%

20%

30 to 60 Minutes

21%

25%

1-2 Hours

26%

26%

2-5 Hours

18%

15%

5-8 Hours

10%

7%

More than 8 Hours

10%

7%

Table 30: Duration of internet usage during weekdays Time Spent

IT Professional

All Internet Users

Sample Base

3,715

21,956

6%

8%

30 to 60 Minutes

15%

20%

1-2 Hours

32%

34%

2-5 Hours

27%

24%

5-8 Hours

10%

7%

More than 8 Hours

11%

7%

Less than 30 Minutes

Table 31: Duration of internet usage during weekends Time Spent

IT Professional

All Internet Users

Sample Base

3,431

19,522

7%

10%

30 to 60 Minutes

15%

17%

1-2 Hours

30%

31%

2-5 Hours

24%

24%

5-8 Hours

11%

9%

More than 8 Hours

12%

9%

Less than 30 Minutes

119

Table 32: Duration of PC usage from home Time Spent

IT Professional

All Internet Users

Sample Base

2,726

15,214

7%

10%

30 to 60 Minutes

14%

20%

1-2 Hours

35%

37%

2-5 Hours

25%

22%

9%

7%

10%

5%

Less than 30 Minutes

5-8 Hours More than 8 Hours

Table 33: Duration of PC usage from office Time Spent

IT Professional

All Internet Users

Sample Base

3,398

18,200

Less than 30 Minutes

3%

5%

30 to 60 Minutes

5%

9%

1-2 Hours

11%

17%

2-5 Hours

16%

22%

5-8 Hours

33%

26%

More than 8 Hours

32%

21%

Table 34: Time spent by internet users on watching TV Time Spent

IT Professional

All Internet Users

Sample Base

3,615

21,962

Less than 30 Minutes

18%

16%

30 to 60 Minutes

29%

28%

1-2 Hours

41%

43%

2-5 Hours

10%

11%

5-8 Hours

1%

1%

0.6%

0.5%

More than 8 Hours

120

Table 35: Time spent by internet users on reading newspaper Time Spent

IT Professional

All Internet Users

Sample Base

3,756

22,501

Less than 30 Minutes

48%

46%

30 to 60 Minutes

40%

41%

1-2 Hours

11%

12%

2-5 Hours

1%

1%

5-8 Hours

0.1%

0.2%

More than 8 Hours

0.3%

0.2%

Table 36: Time spent by internet users on listening to radio Time Spent

IT Professional

All Internet Users

Sample Base

2,517

14,785

Less than 30 Minutes

45%

46%

30 to 60 Minutes

26%

26%

1-2 Hours

20%

19%

2-5 Hours

5%

6%

5-8 Hours

2%

2%

More than 8 Hours

2%

2%

Table 37: Professional activities Activity

IT Professional

All Internet Users

2,423

14,253

Emailing - work related

87%

83%

Job Search

83%

73%

Instant messaging

72%

62%

Search work related info

56%

49%

Check business/Financial news

28%

30%

Business/prof. networking

31%

26%

Look for Seminar/workshops

29%

24%

Check business travel info.

16%

19%

1%

3%

Sample Base

None of the Above

121

Table 38: Personal activities Activity Sample Base

IT Professional

All Internet Users

2,423

14,253

Emailing - personal

90%

89%

Check news

68%

61%

Chatting

69%

59%

Check Sports

68%

57%

Dating/Friendship

57%

51%

Matrimonial search

54%

48%

Astrology

50%

46%

Search for product information

45%

45%

Social networking/communities

54%

44%

Share pictures

44%

40%

Check hobby related info

32%

32%

Check health & lifestyle info

29%

30%

Check cinema content

31%

28%

Check personal travel info.

24%

26%

0.3%

0.7%

None of the above

Table 39: Downloading activities Activity

IT Professional

All Internet Users

2,423

14,253

Music

68%

60%

Online games

60%

54%

Mobile contents (ring tones/games)

57%

50%

Educational / Learning material

57%

48%

Screensavers/wallpapers

44%

46%

Movies

36%

29%

Adult content

20%

18%

9%

13%

Sample Base

None of the above

122

Table 40: E-commerce related activities Activity

IT Professional

All Internet Users

Sample Base

2,396

14,043

E-greetings

63%

58%

Check financial info

51%

46%

Check real estate info

42%

37%

Net banking

39%

31%

Book train tickets

34%

29%

Buy non-travel products

29%

25%

Book air tickets

23%

23%

Online bill payment

29%

23%

Online stock trading

13%

13%

Net telephony

17%

13%

Book hotels

8%

8%

None of these

9%

13%

Table 41: Online shopping Online Shopping

IT Professional

All Internet Users

2,423

14,253

Searched only

31%

33%

Both searched and bought

48%

43%

Neither searched nor bought

21%

24%

Sample Base

Table 42: Response to online marketing stimulus Response

IT Professional

All Internet Users

1,928

10,888

Clicked a banner ad

50%

47%

Participated in an online contest

47%

43%

Clicked a sponsored search ad

42%

37%

Bid/Bought in an Online auction

25%

23%

Bought in a special promotion / deal

21%

21%

Clicked a product/service e-mailer

15%

14%

None of the above

24%

27%

Sample Base

123

Table 43: Blogging activities Activity Sample Base

IT Professional

All Internet Users

2,423

14,253

Check / read blogs at least once a week

29%

23%

Check / read blogs less than once a week

5%

4%

Comment on blog post at least once a week

14%

9%

Comment on blog post less than once a week

4%

3%

Have a blog site of my own

10%

7%

None of the above

61%

70%

Table 44: Member of an online community Membership

IT Professional

All Internet Users

Sample Base

2,423

14,253

Not a member of any online community

48%

59%

Member of an online community

53%

41%

124

Table 45: Membership by type of online community Membership

IT Professional

All Internet Users

Sample Base

2,423

14,253

48%

59%

8%

7%

Not a member of any online community Alumni & Schools Computers & Internet

14%

5%

Romance & Relationships

4%

5%

Business / Professional community

4%

3%

Music

3%

3%

Schools & Education

3%

3%

Games

2%

2%

Individuals

3%

2%

Arts & Entertainment

2%

2%

Cultures & Community

2%

2%

Company

2%

1%

Travel

0.5%

0.9%

Religion & Beliefs

0.8%

0.8%

Science & History

0.8%

0.8%

Health, Wellness & Fitness

0.4%

0.7%

Automotive

0.2%

0.5%

Family & Home

0.5%

0.5%

Countries & Regional

0.5%

0.4%

Fashion & Beauty

0.6%

0.4%

Hobbies & Crafts

0.4%

0.4%

Recreation & Sports

0.2%

0.3%

Cities & Neighborhoods

0.1%

0.2%

Gay, Lesbian & Bi

0.4%

0.2%

Government & Politics

0.1%

0.2%

Pets & Animals

0.1%

0.2%

Food, Drink & Wine

0.1%

0.1%

Table 46: Usage of other language websites Language

IT Professional

All Internet Users

2,423

14,253

Use other language websites

16%

12%

Use only English websites

84%

88%

Sample Base

125

Table 47: Online activities desired in other languages Activity Sample Base

IT Professional

All Internet Users

2,423

14,253

Email

63%

61%

Chatting

52%

46%

Entertainment

46%

45%

Search information

35%

33%

Online news

35%

31%

Online learning / education

33%

31%

Astrology

23%

23%

Online shopping

18%

18%

Travel related information

15%

16%

Matrimony

15%

13%

Blog

15%

12%

Not Interested

17%

21%

Table 48: Problems faced while surfing the internet Problems Faced Sample Base

IT Professional

All Internet Users

4,155

14,252

Slow website opening

59%

62%

Virus / spyware

52%

49%

Spam / junk mails

56%

49%

Unsolicited ads/pop-ups

49%

45%

Difficult to connect

30%

35%

Lack of response to queries

30%

27%

Cumbersome navigation

15%

12%

Lack of local language content

9%

9%

Never faced any problem

7%

8%

Others

2%

2%

126

Table 49: Top of mind unaided recall - all websites Website Sample Base

IT Professional

All Internet Users

4,066

24,433

Yahoo

26%

30%

Google

37%

27%

Rediff

8%

12%

Orkut

4%

5%

Gmail

4%

3%

Hotmail

1%

2%

Indiatimes

0.8%

1%

Contest2win

0.1%

0.6%

MSN

0.3%

0.5%

Naukri

0.2%

0.5%

Sify

0.3%

0.5%

Moneycontrol

0.5%

0.4%

Microsoft

0.8%

0.4%

Ebay

0.2%

0.3%

Monster

0.2%

0.3%

Nokia

0.2%

0.3%

Santabanta

0.4%

0.3%

Wikipedia

0.3%

0.3%

WWE

0.5%

0.3%

India

0.1%

0.3%

Espnstar

0.2%

0.2%

Freshersworld

0.4%

0.2%

Howstuffworks

0.3%

0.2%

ICICIbank

0.1%

0.2%

IRCTC

0.3%

0.2%

NDTV

0.0%

0.2%

Reliance

0.0%

0.2%

Funmaza

0.1%

0.2%

India games

0.0%

0.2%

You tube

0.0%

0.2%

BBC

0.0%

0.1%

BSNL

0.0%

0.1%

CBSE

0.0%

0.1%

Cricinfo

0.1%

0.1%

Download

0.0%

0.1%

Hi5

0.0%

0.1%

Hpindia

0.1%

0.1%

ICICIDirect

0.0%

0.1%

Indiafm

0.0%

0.1%

Manoramaonline

0.0%

0.1%

NSEindia

0.1%

0.1%

Raaga

0.1%

0.1%

Sharekhan

0.5%

0.1%

Sony

0.0%

0.1%

Timesjob

0.1%

0.1%

Timesofindia

0.1%

0.1%

127

Website

IT Professional

All Internet Users

Ebizel

0.1%

0.1%

Makemytrip

0.0%

0.1%

Yatra

0.0%

0.1%

Zapak

0.2%

0.1%

123Greetings

0.0%

0.0%

Amazon

0.0%

0.0%

Bharatmatrimony

0.0%

0.0%

Economictimes

0.1%

0.0%

HDFC

0.0%

0.0%

Indiabulls

0.0%

0.0%

Indiainfoline

0.0%

0.0%

Indiamart

0.0%

0.0%

Indianexpress

0.0%

0.0%

Indianrailways

0.0%

0.0%

Indya

0.0%

0.0%

Samachar

0.0%

0.0%

Shaadi

0.0%

0.0%

VSNL

0.0%

0.0%

Rcm business

0.0%

0.0%

Mail2 web

0.0%

0.0%

Airtel

0.0%

0.0%

Others

12%

12%

128

Table 50: Most used website - all websites Website Sample Base

IT Professional

All Internet Users

2,401

14,075

Google

40%

29%

Yahoo

22%

27%

Rediff

8%

11%

Orkut

7%

8%

Gmail

6%

4%

Hotmail

0.8%

2%

Indiatimes

0.6%

0.9%

Wikipedia

1%

0.6%

Moneycontrol

0.3%

0.5%

Naukri

0.5%

0.5%

Sify

0.3%

0.5%

Ebay

0.0%

0.4%

MSN

0.2%

0.4%

Icicibank

0.1%

0.3%

Icicidirect

0.0%

0.3%

Santabanta

0.3%

0.3%

Contest2win

0.1%

0.3%

Download

0.3%

0.2%

Monster

0.3%

0.2%

Nseindia

0.1%

0.2%

Raaga

0.2%

0.2%

WWE

0.1%

0.2%

Youtube

0.1%

0.2%

Bseindia

0.1%

0.2%

Espnstar

0.2%

0.1%

Sharekhan

0.0%

0.1%

Timesjob

0.2%

0.1%

11%

13%

Others

129

Table 51: Preferred website for emailing Website

IT Professional

All Internet Users

4,155

25,060

Yahoo

51%

53%

Gmail

28%

20%

Rediff

14%

18%

5%

6%

Sify

0.5%

1%

Indiatimes

0.9%

0.9%

Sancharnet/BSNL

0.2%

0.7%

VSNL

0.2%

0.5%

Lycos

0.0%

0.2%

AOL

0.2%

0.1%

Sample Base

Hotmail

Table 52: Multiple user shares of email websites Website

IT Professional

All Internet Users

4,155

25,060

Yahoo

91%

89%

Gmail

76%

59%

Rediff

59%

57%

Hotmail

42%

36%

Indiatimes

20%

17%

Sify

Sample Base

12%

13%

Sancharnet/BSNL

8%

7%

VSNL

4%

4%

AOL

4%

3%

Lycos

3%

2%

Others

4%

4%

Table 53: No. of email accounts No. Of Email A/C Sample Base

IT Professional

All Internet Users

4,155

25,060

One

8%

15%

Two

23%

28%

Three

29%

27%

Four

22%

17%

Five or more

18%

14%

Average email ids

3.3

3.0

130

Table 54: Preferred website for job search Website Sample Base

IT Professional

All Internet Users

2,001

10,387

Naukri

40%

37%

Monster

28%

27%

Timesjobs

12%

14%

Google

4%

5%

Yahoo

1%

3%

Rediff

1%

2%

Freshersworld

3%

2%

1%

1%

0.9%

1%

Indiatimes Jobs Jobsahead

1%

1%

Jobstreet

1%

0.7%

Jobsearch

0.3%

0.6%

Clickjobs

0.4%

0.5%

Devnetjobs

0.0%

0.2%

Jobsindia

0.2%

0.1%

5%

5%

Others

131

Table 55: Preferred website for mobile content Website Sample Base

IT Professional

All Internet Users

1,354

6,912

Yahoo

8%

14%

Rediff

12%

12%

Google

12%

10%

Nokia

11%

9%

Indiatimes

5%

7%

Mobile9

4%

4%

Hutch

3%

3%

Ringtones

3%

3%

Funmaza

3%

3%

Airtel

2%

3%

Mobango

1%

2%

Zedge

1%

2%

Sify

1%

2%

Sonyericsson

0.9%

1%

Santabanta

0.9%

0.8%

Games

0.3%

0.8%

Cooltoad

0.4%

0.7%

Masti4India

0.7%

0.7%

Mobileringtones

0.6%

0.7%

Download

0.4%

0.6%

Freeringtones

0.6%

0.6%

R World

0.9%

0.6%

Tagtag

1%

0.6%

Motozone

1%

0.6%

Getjar

0.6%

0.6%

Mauj

0.4%

0.5%

Papuyaar

0.6%

0.4%

Samsungmobile

0.9%

0.4%

Zapak

0.3%

0.4%

Cellebrum

0.5%

0.3%

MSN

0.2%

0.3%

Idea

0.6%

0.3%

Hungama

0.2%

0.2%

Indiafm

0.3%

0.2%

Raaga

0.2%

0.2%

Dotsis

0.3%

0.2%

BSNL

0.0%

0.2%

Apniisp

0.2%

0.2%

Others

21%

14%

132

Table 56: Preferred website for sports Website Sample Base

IT Professional

All Internet Users

1,553

7,666

Espnstarsports

35%

29%

Cricinfo

21%

14%

Yahoo

6%

12%

Google

7%

8%

Rediff

6%

8%

Sports

4%

4%

Indiatimes

1%

3%

Cricketnext

2%

2%

NDTV

2%

2%

Tensports

2%

2%

Sify

1%

2%

WWE

1%

2%

MSN

0.9%

1%

BBC Sports

0.5%

0.8%

Timesofindia

0.6%

0.7%

Khel

0.6%

0.5%

Iccworldcup

0.6%

0.5%

DD Sports

0.0%

0.4%

CNN

0.9%

0.4%

Cricbuzz

0.7%

0.3%

Zeesports

0.0%

0.2%

9%

8%

Others

133

Table 57: Preferred website for travel products Website Sample Base

IT Professional

All Internet Users

1,285

7,089

Makemytrip

14%

17%

Yatra

18%

16%

IRCTC

18%

15%

Google

10%

11%

Yahoo

4%

8%

Rediff

4%

5%

Indiatimes

3%

3%

Travel

5%

3%

Travelguru

3%

2%

Cleartrip

1%

2%

Airdeccan

3%

2%

Airindia

0.8%

0.9%

Travel India

0.2%

0.8%

Jetairways

0.4%

0.7%

Sify

0.4%

0.7%

2%

0.7%

MSN

0.1%

0.6%

Tours

0.8%

0.6%

Goair

0.4%

0.4%

Indianairlines

0.4%

0.4%

Spicejet

0.5%

0.4%

Indiatravels

0.1%

0.3%

Incredibleindia

0.6%

0.3%

Hotels

0.1%

0.3%

Flykingfisher

0.2%

0.2%

Travelocity

0.5%

0.2%

KSRTC

0.2%

0.1%

Thomascook

0.1%

0.1%

Airsahara

0.0%

0.0%

Sitatours

0.0%

0.0%

11%

9%

Rajtravels

Others

134

Table 58: Preferred website for matrimony Website Sample Base

IT Professional

All Internet Users

1,281

6,675

Bharatmatrimony

27%

29%

Shaadi

28%

28%

Google

6%

6%

Jeevansaathi

7%

6%

Yahoo

3%

5%

Matrimony

4%

5%

Rediff

2%

3%

Tamilmatrimony

4%

3%

Simplymarry

3%

3%

Matrimonial

0.7%

2%

Telugumatrimony

3%

1%

Keralamatrimony

2%

0.9%

Indiamatrimony

2%

0.9%

Indiatimes

0.4%

0.8%

Indianmatrimony

0.3%

0.6%

MSN

0.1%

0.5%

Sify

0.3%

0.4%

Punjabmatrimony

0.5%

0.3%

Matchmaker

0.3%

0.2%

Oriyamatrimony

0.1%

0.2%

Bengalimatrimony

0.3%

0.2%

Marathimatrimony

0.1%

0.1%

Hindimatrimony

0.0%

0.1%

Gujuratimatrimony

0.1%

0.1%

Urdumatrimony

0.2%

0.1%

Agarwal2Agarwal

0.2%

0.0%

Sindhimatrimony

0.0%

0.0%

8%

4%

Others

135

Table 59: Preferred website for financial news/info Website Sample Base

IT Professional

All Internet Users

1,164

6,207

Moneycontrol/CNBC

15%

13%

Google

14%

13%

Yahoo

7%

12%

ICICI Direct/ICICI Bank

8%

7%

Rediff

6%

6%

Sharekhan

6%

4%

NDTV/NDTVprofit

6%

4%

Indiatimes

3%

4%

Economictimes

4%

3%

Stockmarket

2%

2%

NSE

1%

2%

Sify

0.9%

2%

Business

0.6%

1%

Financialnews

0.4%

1%

CNN

2%

1%

Indiabulls

1%

1%

0.8%

1%

MSN Timesofindia

1%

1%

Financialexpress

1%

0.9%

HDFC

0.7%

0.8%

BBC

0.7%

0.8%

Kotaksecurities

0.2%

0.6%

Zeebusiness

0.4%

0.6%

Indiainfoline

0.5%

0.5%

Ibnlive

1%

0.5%

Efinancialnews

1%

0.5%

Equitymaster

0.4%

0.4%

Valueresearch

0.2%

0.4%

Manoramaonline

0.1%

0.4%

Reliancemoney

0.3%

0.3%

Capitalmarket

0.2%

0.2%

Karvey

0.2%

0.2%

5Paisa

0.1%

0.1%

Others

16%

14%

136

Table 60: Preferred website for cinema Website

IT Professional

All Internet Users

1,389

6,883

Yahoo

7%

11%

Google

8%

9%

Bollywood

5%

5%

PVR Cinemas

5%

5%

Indiafm

6%

5%

Rediff

3%

5%

Cinema

3%

4%

Santabanta

3%

3%

Indiatimes

3%

3%

Movies

3%

3%

Tamilcinemas

3%

3%

Idlebrain

4%

2%

Sify

1%

2%

Indiaglitz

3%

2%

Imdb

3%

2%

Funcinemas

2%

2%

Raaga

3%

1%

Youtube

1%

1%

Inox

1%

1%

Zeecinemas

1%

1%

Indiancinema

0.6%

1%

Thecinema

0.9%

1%

Adlabs

0.6%

0.9%

MSN

0.0%

0.9%

Satyamcinema

0.7%

0.9%

Galatta

0.2%

0.8%

Indya

0.6%

0.8%

1%

0.7%

0.1%

0.7%

Sample Base

Cinemax Teluguone Andhravilas

2%

0.7%

Filmfare

0.8%

0.6%

Hollywood

0.6%

0.5%

Musicindiaonline

0.0%

0.5%

Cinesouth

1%

0.5%

NDTV

0.1%

0.4%

Smashits

0.4%

0.4%

Timesofindia

0.8%

0.4%

Starmovies

0.1%

0.4%

Malayalamcinema

0.4%

0.4%

Chitraloka

0.3%

0.4%

Yashrajfilms

0.0%

0.3%

Prasad2

0.4%

0.3%

Funmala

0.3%

0.3%

Sonypictures

0.2%

0.2%

Glamsham

0.3%

0.2%

20%

16%

Others

137

Table 61: Preferred website for online share/stock trading Website

IT Professional

All Internet Users

Sample Base

254

1,558

ICICI Direct

40%

36%

Sherkhan

24%

22%

Indiabulls

7%

7%

Kotaksecurities

2%

4%

Religare

0.3%

4%

5Paisa

2%

3%

BSE

3%

3%

NSE

2%

3%

Geojit

4%

2%

hdfcsec

3%

2%

Reliancemoney

0.4%

1%

Karvy

0.8%

0.5%

Angeltrade

0.6%

0.5%

11%

13%

Others

138

Table 62: Preferred website for games Website Sample Base

IT Professional

All Internet Users

1,372

7,383

Yahoo

13%

18%

Zapak

17%

17%

Google

11%

9%

Games

7%

7%

Miniclip

4%

4%

Rediff

2%

3%

Indiagames

2%

3%

Contest2Win

2%

3%

0.9%

2%

Onlinegames

2%

2%

Indiatimes

1%

2%

Download

1%

1%

2%

1%

0.4%

1%

MSN

Easports Games2win Cricinfo

1%

1%

0.8%

0.8%

1%

0.7%

Sify

0.4%

0.7%

Cartoonnetwork

0.5%

0.6%

Freegames

0.8%

0.6%

Hungama

0.5%

0.6%

Funmaza

0.6%

0.5%

Realarcade

0.3%

0.5%

1%

0.4%

0.0%

0.4%

1%

0.4%

Sports

0.6%

0.4%

Stickcricket

0.2%

0.4%

Santabanta

0.4%

0.4%

Gamesonline

0.5%

0.4%

Playgames

0.6%

0.3%

Gamesworld

0.4%

0.3%

Gamezone

0.2%

0.2%

Toondisneyindia

0.2%

0.2%

Arcade

0.1%

0.2%

Others

22%

17%

Bigfishgames Freeonlinegames

Funtoosh Gamehouse Gamespot

139

Table 63: Preferred website for online shopping Website Sample Base

IT Professional

All Internet Users

1,387

7,261

Ebay

36%

34%

Rediff

24%

25%

Google

9%

8%

Yahoo

5%

7%

Indiatimes

5%

7%

Futurebazaar

5%

6%

Shopping

1%

2%

Sify

2%

2%

Indiaplaza

2%

1%

Onlineshopping

1%

1%

Amazon

3%

0.9%

MSN

0.3%

0.7%

Timesofindia

0.6%

0.3%

7%

6%

Others

140

Table 64: Preferred website for online news Website Sample Base

IT Professional

All Internet Users

1,608

8,509

Yahoo

8%

14%

NDTV

12%

12%

Rediff

12%

10%

Google

9%

9%

Indiatimes

6%

7%

Aajtak

4%

5%

BBC

6%

5%

Timesofindia

6%

3%

CNN

5%

3%

MSN

1%

3%

Ibnlive

4%

3%

Manoramaonline

2%

3%

Thehindu

3%

2%

0.8%

2%

Eenadu

3%

2%

Zeenews

1%

2%

Jagran

1%

1%

CNBC

1%

1%

Dinamalar

1%

0.9%

TV9

0.0%

0.9%

Hindustantimes

0.5%

0.7%

Starnews

0.6%

0.7%

DD News

0.7%

0.6%

Times

0.6%

0.6%

Moneycontrol

0.5%

0.5%

Economictimes

0.0%

0.4%

Hinduonnet

0.3%

0.3%

Esakal

0.6%

0.3%

Midday

0.1%

0.2%

Webduniya

0.1%

0.1%

11%

9%

Sify

Others

141

Table 65: Preferred website for friendship/dating Website Sample Base

IT Professional

All Internet Users

1,360

7,084

Orkut

42%

36%

Yahoo

14%

23%

Google

9%

8%

Rediff

5%

7%

Fropper

2%

3%

Date

3%

2%

Indiatimes

2%

2%

Hi5

2%

2%

Friendfinder

1%

2%

Adultfriendfinder

1%

2%

Friends

0.6%

1%

MSN

0.7%

1%

Tagged

2%

1%

Friendship

0.9%

0.9%

Sify

0.2%

0.5%

Desimartini

0.2%

0.5%

Batchmates

0.5%

0.4%

Friendster

0.4%

0.3%

Match

0.1%

0.2%

Others

14%

9%

142

Table 66: Preferred website for music Website

IT Professional

All Internet Users

1,581

8,142

Raaga

28%

22%

Yahoo

5%

10%

Google

5%

7%

Cooltoad

6%

5%

Musicindiaonline

5%

4%

Music

2%

4%

Mp3

3%

3%

Rediff

2%

3%

Youtube

1%

2%

Tamilsongs

4%

2%

Papuyaar

1%

2%

Smashits

1%

2%

Songs

2%

1%

Apniisp

1%

1%

0.7%

1%

1%

1%

Sample Base

Mtv Livewire Dishant

0.1%

1%

Indiatimes

1%

1%

Pz10

1%

1%

Bollywoodmusic

2%

0.9%

Indiafm

1%

0.9%

Sify

0.4%

0.9%

Emusic

0.3%

0.9%

2%

0.9%

Bollyexpress

0.4%

0.8%

123music

0.6%

0.8%

1%

0.7%

Musiconline

0.5%

0.7%

Okesite

0.7%

0.7%

Funmaza

0.6%

0.7%

Indianmusic

0.5%

0.5%

MSN

0.1%

0.5%

Realplayer

0.3%

0.5%

Downloads

0.3%

0.5%

Mag4U

0.4%

0.4%

Timesmusic

0.4%

0.4%

Itunes

0.3%

0.4%

Telgusongs

0.2%

0.3%

Tamilmp3world

0.5%

0.3%

Radiomirchi

0.3%

0.3%

Musicworld

0.6%

0.3%

Musicmazaa

0.3%

0.3%

Desimusic

0.4%

0.3%

Sonymusic

0.1%

0.2%

Desiweb

0.1%

0.1%

15%

13%

Andhravilas

Bollyfm

Others

143

Table 67: Preferred info search engine - local language Website

IT Professional

All Internet Users

Sample Base

879

3,853

Google

74%

74%

0.9%

2%

Manoramaonline Guruji

3%

2%

Webduniya

0.7%

1%

Kerala

0.6%

1%

1%

1%

0.9%

1%

Khoj Eenadu Webulagam

1%

0.8%

MSN

0.1%

0.8%

Chennaionline

0.6%

0.6%

Jagran

0.9%

0.5%

Others

16%

15%

Table 68: Preferred website for real estate Website

IT Professional

All Internet Users

Sample Base

989

5,129

Google

19%

17%

Magicbricks

16%

14%

9%

14%

99acres

10%

10%

Realestates

12%

10%

Rediff

5%

7%

Indiaproperty

5%

5%

Property

5%

3%

Yahoo

Indiatimes

1%

2%

Sify

0.9%

1%

Sulekha

0.9%

1%

MSN

0.2%

0.5%

Manoramaonline

0.3%

0.5%

Realtor Indiabulls Chennaionline

1%

0.4%

0.0%

0.4%

1%

0.4%

NDTV

0.2%

0.3%

Keralarealestate

0.3%

0.3%

13%

12%

Others

144

Table 69: Preferred info search engine - English Website Sample Base

IT Professional

All Internet Users

1,567

7,874

Google

84%

75%

Yahoo

4%

10%

English

2%

3%

Rediff

2%

2%

Wikipedia

2%

1%

Dictionary

2%

1%

MSN

0.1%

1%

Indiatimes

0.2%

0.5%

BBC

0.1%

0.5%

Sify

0.4%

0.4%

Timesofindia

0.4%

0.3%

Altavista

0.4%

0.3%

3%

5%

Others

Table 70: Preferred website for instant messaging Website Sample Base

IT Professional

All Internet Users

1,702

8,632

Yahoo

59%

63%

Google Talk

16%

14%

Rediffbol

8%

10%

MSN

4%

5%

Orkut

3%

3%

Meebo

4%

1%

Skype

0.8%

0.6%

Indiatimes

0.2%

0.4%

AIM

0.6%

0.3%

4%

3%

Others

145

Table 71: Preferred website for social networking/communities Website Sample Base

IT Professional

All Internet Users

1,145

5,227

Orkut

71%

64%

Yahoo

8%

16%

0.3%

1%

1%

1%

MSN Friends Communities

0.3%

1%

Hi5

0.4%

0.9%

Myspace

0.3%

0.6%

Tagged

0.4%

0.4%

Fropper

0.1%

0.4%

Bharatstudent

0.4%

0.4%

Ryze

0.2%

0.3%

Linkedin

0.5%

0.3%

17%

14%

Others

146

Table 72: Preferred website for astrology Website

IT Professional

All Internet Users

1,187

6,357

Yahoo

16%

22%

Astrology

24%

19%

Google

13%

11%

Rediff

10%

9%

Indiatimes astrospeak

6%

8%

Sarafreder

2%

3%

Sify

2%

3%

MSN

3%

3%

Horoscope

2%

2%

Astrolife

1%

2%

0.7%

0.8%

1%

0.8%

Astroyogi

0.8%

0.8%

Astrogyan

1%

0.8%

Santabanta

0.5%

0.7%

Webduniya

0.2%

0.6%

Timesofindia

0.8%

0.6%

Bejandaruwalla

0.4%

0.6%

Astrocenter

0.5%

0.6%

Paramdhaam

0.6%

0.5%

Indya

0.3%

0.5%

Astroindia

0.3%

0.5%

Webulagam

0.2%

0.4%

Manoramaonline

0.3%

0.4%

Astrologyzone

0.6%

0.4%

Tarot

0.2%

0.3%

Ganeshaspeaks

0.2%

0.3%

Cyberastro

0.4%

0.3%

Astroworld

0.5%

0.3%

Kundli

0.4%

0.2%

Jagran

0.5%

0.2%

Others

11%

9%

Sample Base

Ivillage Indianastrology

147

Table 73: Preferred website for online learning/education Website Sample Base

IT Professional

All Internet Users

1,288

6,571

Google

34%

34%

Yahoo

5%

10%

Wikipedia

6%

6%

Rediff

3%

4%

Education

2%

3%

W3schools

6%

2%

0.9%

1%

Onlinelearning

1%

1%

Ebizel

2%

1%

Indiatimes

0.3%

1%

MSN

0.3%

1%

CBSE

0.2%

1%

ICFAI

0.6%

1%

2%

0.9%

IGNOU

Microsoft Onlineeducation

0.5%

0.8%

Annauniversity

2%

0.8%

Howstuffworks

0.9%

0.6%

Pubmed

0.0%

0.5%

Learning

1%

0.5%

ICAI

0.0%

0.5%

Goiit

0.0%

0.5%

1%

0.5%

Dewsoftoverseas

0.7%

0.5%

BBC

0.2%

0.5%

Symbiosis

0.2%

0.4%

Gurukul

0.8%

0.4%

Britishcouncil

0.1%

0.4%

Answers

0.2%

0.4%

Worldwidelearn

0.4%

0.3%

NCERT

0.0%

0.3%

Mit.edu

0.0%

0.2%

English

0.2%

0.2%

Others

29%

24%

Freshersworld

148

Table 74: Preferred blog sites Website

IT Professional

All Internet Users

Sample Base

409

1,853

Google

20%

21%

Yahoo

15%

18%

Blogger

13%

11%

Blogspot

20%

11%

Rediff

9%

10%

Ibibo

9%

10%

0.1%

2%

Debonairblog

4%

2%

Hi5

2%

2%

Tagged

Indiatimes

2%

2%

0.0%

2%

2%

1%

MSN

0.2%

1%

Mouthshut

0.5%

1%

Sulekha

0.2%

0.7%

Myspace

0.0%

0.7%

TimesofIndia

0.0%

0.4%

Fropper

0.3%

0.3%

Monster

0.0%

0.2%

4%

2%

Youtube Mylot

Others

149

Table 75: Other language preferred for local language content Language

IT Professional

All Internet Users

Sample Base

351

1,388

Tamil

16%

19%

Hindi

21%

19%

Malayalam

13%

15%

Telugu

16%

13%

Marathi

11%

12%

Kannada

8%

6%

Bengali

7%

6%

Gujarati

3%

3%

Oriya

0.9%

1%

Konkani

0.0%

0.8%

1%

0.7%

Punjabi

0.2%

0.5%

Assamese

0.1%

0.1%

Awadhi

0.0%

0.1%

Bhojpuri

0.2%

0.1%

Bodo

0.0%

0.1%

Kanauji

0.0%

0.1%

Maithili

0.0%

0.1%

Manipuri

0.1%

0.1%

Sanskrit

0.2%

0.1%

Tulu

0.0%

0.1%

Bundeli

0.0%

0.0%

Haryanvi

0.0%

0.0%

Kashmiri

0.0%

0.0%

Marwari

0.0%

0.0%

Santhali

0.0%

0.0%

2%

2%

Urdu

Others

150

Table 76: Preferred website for checking local language content Website Sample Base

IT Professional

All Internet Users

351

1,388

Google

9%

12%

Yahoo

2%

8%

Malayalamanorama

9%

7%

Eeandu

8%

7%

Thinamalar

4%

5%

Webduniya

4%

4%

Marathiworld

4%

4%

Webulagam

2%

4%

Tamilcinema

2%

4%

Keralakaumudi

0.7%

3%

Jagran

5%

3%

Esakal

2%

3%

Rediff

3%

3%

Kannadaaudio

3%

2%

Anandabazaar

3%

2%

Dainikjagran

2%

2%

Banglalive

2%

2%

4%

1%

0.7%

1%

Matrubhumi Kumudam Gujratsamachar

3%

1%

Amarujala

0.1%

0.9%

bbchindi

0.4%

0.7%

Deepika

1%

0.7%

0.6%

0.7%

Vaartha

2%

0.7%

Dailythanthi

1%

0.6%

Dinakaran

1%

0.6%

0.2%

0.6%

1%

0.5%

Sakal

Thatskannada Epatra Bhaskar Maharashtratimes Others

1%

0.5%

0.2%

0.3%

20%

19%

151

Table 77: Most preferred TV channel TV Channel

IT Professional

All Internet Users

Sample Base

2,133

12,631

Star Plus

11%

13%

Discovery

8%

7%

NDTV

5%

5%

Aajtak

5%

5%

Sun TV

4%

5%

HBO

5%

4%

Sony

2%

4%

Star Movies

3%

3%

Zee TV

2%

3%

M TV

2%

3%

Ten Sports

3%

3%

Star One

3%

3%

ESPN

3%

3%

CNBC

2%

2%

National Geographic

3%

2%

DD 1

2%

2%

CNN IBN

2%

2%

Star World

2%

2%

TV 9

2%

2%

Asianet

2%

1%

E TV

1%

1%

Cartoon Network

2%

1%

AXN

1%

1%

Sab TV

1%

1%

Star News

1%

1%

Gemini

1%

0.9%

Pogo

0.6%

0.9%

Travel & Living

0.5%

0.9%

1%

0.9%

BBC

0.9%

0.8%

Star Sports

0.9%

0.8%

1%

0.8%

0.7%

0.7%

1%

0.7%

Disney Channel

0.3%

0.6%

Surya TV

0.9%

0.6%

F TV

0.3%

0.5%

History Channel

0.7%

0.5%

Set Max

0.8%

0.5%

Zee Cinema

0.7%

0.5%

NDTV Profit

0.2%

0.5%

Any Music Channel

0.2%

0.4%

Any News Channel

0.5%

0.4%

Any Sports Channel

0.2%

0.4%

Etv Kannada

0.1%

0.4%

India TV

0.2%

0.4%

Zoom

Sun Music Animal Planet Vijaya TV

152

TV Channel

IT Professional

All Internet Users

Sahara One

0.1%

0.4%

SS Music

0.4%

0.4%

Vh1

0.1%

0.4%

Zee News

0.3%

0.4%

Dd News

0.0%

0.3%

Kairali TV

0.2%

0.3%

1%

0.3%

Udaya TV

0.4%

0.3%

V Channel

0.4%

0.3%

Zee Marathi

0.2%

0.3%

Zee Music

0.2%

0.3%

NDTV24*7

0.4%

0.3%

Times Now

0.3%

0.3%

Aawaz

0.1%

0.2%

Animax

0.5%

0.2%

ETC

0.1%

0.2%

Headlines Today

0.0%

0.2%

Star Gold

0.3%

0.2%

MH1

0.1%

0.2%

Jetix

0.3%

0.2%

Ibnlive

0.6%

0.2%

Alfa Marathi

0.1%

0.1%

Any Movie Channel

0.2%

0.1%

B4U

0.0%

0.1%

Etv Bangla

0.1%

0.1%

Etv Marathi

0.1%

0.1%

God

0.4%

0.1%

Jaya TV

0.1%

0.1%

Star Anand

0.0%

0.1%

Teja TV

0.1%

0.1%

Zee Business

0.1%

0.1%

Zee Café

0.1%

0.1%

Star Utsav

0.0%

0.1%

Hungama TV

0.0%

0.1%

India Vision

0.1%

0.1%

Hall Mark

0.0%

0.1%

Local

0.0%

0.1%

Kiran TV

0.0%

0.1%

Aditya

0.0%

0.0%

Astha

0.0%

0.0%

K TV

0.0%

0.0%

Raj TV

0.0%

0.0%

Sahara TV

0.0%

0.0%

Sanskar

0.0%

0.0%

Zee English

0.0%

0.0%

Zee Studio

0.0%

0.0%

All Telugu

0.0%

0.0%

Nick

0.0%

0.0%

Maa TV

153

TV Channel

IT Professional

All Internet Users

Sahara Samay

0.0%

0.0%

Smile TV

0.0%

0.0%

Zee Bangla

0.0%

0.0%

Akasha Bangla

0.0%

0.0%

Peace TV

0.0%

0.0%

Zee Primier

0.0%

0.0%

Set Pix

0.0%

0.0%

Win Cable

0.0%

0.0%

1%

1%

Others

154

Table 78: Most preferred newspaper Newspaper Sample Base

IT Professional

All Internet Users

2,149

12,762

The Times of India

39%

35%

The Hindu

21%

18%

The Hindustan Times

5%

6%

Deccan Chronicle

4%

4%

Eenadu

4%

3%

Indian Express

1%

3%

The Telegraph

1%

3%

Dainik Bhaskar

2%

2%

The Economic Times

1%

2%

Dainik Jagran

2%

2%

Malyalam Manorama

2%

2%

The Tribune

2%

2%

Deccan Herald

0.6%

1%

DNA

1%

1%

Gujrat Samachar

2%

1%

Mid Day

1%

1%

Dinamalar

1%

1%

Vijay Karnataka

1%

1%

Mumbai Mirror

0.9%

0.9%

Anand Bazar Patrika

0.5%

0.8%

Daily Thanthi

0.4%

0.6%

Lokmat

0.3%

0.6%

Mathrubhumi

0.8%

0.6%

Sakal

0.6%

0.6%

Amar Ujala

0.2%

0.5%

Divya Bhaskar

0.5%

0.5%

Rajasthan Patrika

0.6%

0.5%

Dinakaran

0.6%

0.4%

Loksatta

0.3%

0.4%

Sandesh

0.3%

0.4%

Nav Hindi Times

0.0%

0.4%

Business Line

0.2%

0.3%

Nav Bharat Times

0.2%

0.3%

Prajavani

0.0%

0.3%

Punjab Kesari

0.2%

0.3%

Vijaya Times

0.0%

0.3%

Hitvada

0.0%

0.2%

Maharashtra Times

0.1%

0.2%

The Statesman

0.6%

0.2%

Nai Dunia

0.3%

0.2%

Kerala Kaumudi

0.0%

0.2%

Andhra Jyoti

0.0%

0.1%

Business Standard

0.0%

0.1%

Dharitri

0.0%

0.1%

Dinamani

0.0%

0.1%

Gulf News

0.0%

0.1%

155

Newspaper

IT Professional

All Internet Users

Mumbai Samachar

0.1%

0.1%

Prabhat Khabar

0.0%

0.1%

Saamna

0.0%

0.1%

Samaj

0.0%

0.1%

Sambad

0.0%

0.1%

Vartha

0.3%

0.1%

Kannada praba

0.4%

0.1%

Udayavani

0.0%

0.1%

Pratidin (Local)

0.0%

0.1%

Bangalore Times

0.2%

0.1%

Asian Age

0.0%

0.0%

Employment News

0.0%

0.0%

Financial Express

0.0%

0.0%

Free Press Journal

0.0%

0.0%

Jansatta

0.0%

0.0%

Madhyamum

0.0%

0.0%

Pudhari

0.0%

0.0%

Rashtriya Sahara

0.0%

0.0%

Sanmarg

0.0%

0.0%

Siasat

0.0%

0.0%

The Pioneer

0.0%

0.0%

Vartaman

0.0%

0.0%

Tarun Bharat (Marathi)

0.0%

0.0%

india Today

0.1%

0.0%

Janshakti

0.1%

0.0%

Aaj Kal

0.1%

0.0%

Inquilab

0.1%

0.0%

Greater Kashmir

0.0%

0.0%

Sambad

0.0%

0.0%

Mint

0.0%

0.0%

Others

0.9%

0.8%

156

Table 79: Most preferred magazine Magazine

IT Professional

All Internet Users

1,810

10,515

22%

23%

Reader's Digest

6%

7%

The Week

5%

5%

Sports Star

5%

4%

Femina

3%

4%

Outlook

4%

4%

Digit

9%

3%

Sample Base India Today

Film Fare

3%

3%

0.8%

2%

Business World

2%

2%

Business Today

2%

2%

0.9%

2%

Autocar India

1%

2%

Chip

3%

2%

Women's Era

Star Dust

Swathi

0.9%

2%

Ananda Vikatan

2%

1%

Electronics For You

2%

1%

0.3%

1%

1%

1%

Vanita Competition Success Review Kumudham

1%

1%

Grihshobha

0.8%

0.9%

Cosmopolitan

0.7%

0.8%

India Times

1%

0.8%

Business India

0.4%

0.7%

Chitralekha

0.6%

0.7%

Computers Today

1%

0.7%

Fortune India

1%

0.7%

Wisdom

0.2%

0.7%

Cricket Samrat

0.6%

0.6%

National Geographic

0.5%

0.6%

Overdrive

0.2%

0.6%

2%

0.6%

Science Reporter

0.3%

0.6%

Time

0.2%

0.6%

Business & Economy

0.3%

0.5%

Health

0.4%

0.5%

Meri Saheli

0.5%

0.5%

Today

0.3%

0.5%

Outlook Money

0.3%

0.4%

Brunch

0.1%

0.3%

Business Week

0.4%

0.3%

Dalal Street

0.3%

0.3%

Gladrags

0.2%

0.3%

Good House Keeping

0.2%

0.3%

Inside Outside

0.2%

0.3%

Playboy

0.3%

0.3%

PC Quest

157

Magazine

IT Professional

All Internet Users

Safari

0.5%

0.3%

Sananda

0.2%

0.3%

Sudha

0.3%

0.3%

PC World

0.4%

0.3%

Abhiyan

0.2%

0.2%

Aha Zindagi

0.2%

0.2%

Anandamela

0.1%

0.2%

Aval Vikatan

0.3%

0.2%

Capital Market

0.0%

0.2%

Chronicle

0.0%

0.2%

Cineblitz

0.0%

0.2%

Data Quest

0.7%

0.2%

Debonair

0.2%

0.2%

Desh

0.2%

0.2%

Junior Vikatan

0.0%

0.2%

Linux For You

0.7%

0.2%

Manorama

0.0%

0.2%

Maxim

0.3%

0.2%

Sarita

0.0%

0.2%

Taranga

0.0%

0.2%

The Economist

0.0%

0.2%

Graphiti

0.3%

0.2%

Auto India

0.0%

0.1%

Better Photography

0.0%

0.1%

Buzz

0.1%

0.1%

Champak

0.1%

0.1%

Deccan Chronicle

0.2%

0.1%

Elle

0.0%

0.1%

Frontline

0.0%

0.1%

Lokprabha

0.0%

0.1%

Saptahik Sakal

0.0%

0.1%

Saras Salil

0.0%

0.1%

Savvy

0.0%

0.1%

Society

0.2%

0.1%

Top Gear

0.0%

0.1%

Living Digital

0.2%

0.1%

Saptahik Bartaman

0.0%

0.1%

Money life

0.0%

0.1%

Animation Reporter

0.1%

0.1%

Nirogadhaam

0.1%

0.1%

Chandamama

0.0%

0.1%

Andra Jyoti

0.0%

0.1%

Automobiles

0.0%

0.1%

Bikes

0.2%

0.1%

Business Standard

0.0%

0.1%

Anandalok

0.0%

0.0%

Business Times

0.0%

0.0%

Developer IQ

0.2%

0.0%

158

Magazine

IT Professional

All Internet Users

Grihlakshmi

0.0%

0.0%

Kadambini

0.0%

0.0%

Mathrubhumi

0.0%

0.0%

Outlook Traveller

0.0%

0.0%

Pratiyogita Darpan

0.0%

0.0%

Saheli

0.1%

0.0%

Sakhi

0.0%

0.0%

Mans World

0.0%

0.0%

Kurukshetra

0.0%

0.0%

Auto World

0.2%

0.0%

Economical Times

0.0%

0.0%

6%

7%

Others

Table 80: Most preferred radio channel Radio Channel

IT Professional

All Internet Users

Sample Base

1,488

8,205

Radio Mirchi

43%

38%

Red FM

11%

12%

9%

11%

Radio City

12%

11%

Suryan FM

7%

6%

Big FM

6%

5%

AIR FM GOLD

3%

5%

AIR FM RAINBOW

2%

4%

Fever FM

2%

3%

World Space

1%

2%

AIR

BBC

0.9%

1%

1%

0.8%

Power FM

0.4%

0.8%

Amar FM

0.4%

0.3%

Hum FM

0.0%

0.0%

2%

1%

Go FM

Others

159

Table 81: Top of mind recall for brands TOM Brand Sample Base

IT Professional

All Internet Users

4,006

24,288

Sony

7%

8%

Nokia

7%

7%

Tata

5%

5%

LG

4%

4%

Colgate

2%

3%

Reliance

2%

3%

HLL

2%

3%

Nike

3%

3%

Samsung

3%

2%

Pepsi

2%

2%

Adidas

2%

2%

Godrej

0.6%

2%

Maruti

1%

2%

Microsoft

4%

2%

Google

1%

1%

Reebok

2%

1%

Hero Honda

1%

1%

HP

3%

1%

Philips

0.9%

1%

Bajaj

0.8%

1%

Coca Cola

0.8%

1%

2%

1%

IBM Raymonds

0.9%

1%

1%

0.9%

Intel

2%

0.9%

Levis

0.7%

0.9%

Honda

0.8%

0.8%

Amul

0.9%

0.7%

Lakme

0.5%

0.7%

Onida

0.3%

0.7%

Videocon

0.6%

0.7%

BPL

0.2%

0.6%

Britannia

0.5%

0.6%

Cadbury

0.5%

0.6%

Wipro

1%

0.6%

Compaq

1%

0.5%

HCL

0.9%

0.5%

Lee

0.6%

0.5%

Mercedes

0.6%

0.5%

Sony Ericsson

0.6%

0.5%

Bata

0.3%

0.4%

BSNL

0.6%

0.4%

Dabur

0.3%

0.4%

ICICI

0.1%

0.4%

Motorola

0.7%

0.4%

Nestle

0.2%

0.4%

Airtel

160

TOM Brand

IT Professional

All Internet Users

Parle

0.3%

0.4%

Peter England

0.3%

0.4%

Surf

0.2%

0.4%

Titan

0.4%

0.4%

Whirlpool

0.1%

0.4%

Apple

0.6%

0.4%

Amway

0.2%

0.3%

Dell

0.6%

0.3%

Garnier

0.2%

0.3%

Hyundai

0.2%

0.3%

ITC

0.2%

0.3%

Johnson & Johnson

0.1%

0.3%

Kingfisher

0.4%

0.3%

Lenovo

0.5%

0.3%

Pantaloon

0.1%

0.3%

Ponds

0.1%

0.3%

Toyota

0.3%

0.3%

Yamaha

0.3%

0.3%

BMW

0.2%

0.2%

Brooke Bond

0.0%

0.2%

Canon

0.3%

0.2%

Close Up

0.1%

0.2%

Denim

0.1%

0.2%

Horlicks

0.0%

0.2%

Hutch

0.2%

0.2%

Infosys

0.4%

0.2%

ISI

0.1%

0.2%

John Players

0.4%

0.2%

Killer

0.1%

0.2%

L`Oreal

0.1%

0.2%

Lifebuoy

0.1%

0.2%

Lux

0.0%

0.2%

Suzuki

0.1%

0.2%

Pepe

0.3%

0.2%

Pepsodent

0.1%

0.2%

Provogue

0.3%

0.2%

Spykar

0.1%

0.2%

Thums Up

0.1%

0.2%

TVS

0.2%

0.2%

Wills

0.1%

0.2%

Woodland

0.1%

0.2%

Allen Solly

0.2%

0.1%

Arrow

0.1%

0.1%

Dettol

0.3%

0.1%

Fair & Lovely

0.1%

0.1%

Ferrari

0.1%

0.1%

Fevicol

0.0%

0.1%

Ford

0.2%

0.1%

161

TOM Brand

IT Professional

All Internet Users

Gillette

0.1%

0.1%

Gold Flake

0.2%

0.1%

Gucci

0.0%

0.1%

Hamam

0.4%

0.1%

Honda City

0.0%

0.1%

IFB

0.0%

0.1%

Kodak

0.1%

0.1%

Koutons

0.2%

0.1%

LIC

0.0%

0.1%

Louis Phillip

0.3%

0.1%

Maggi

0.1%

0.1%

Mahindra & Mahindra

0.1%

0.1%

Mcdonald

0.1%

0.1%

MRF

0.2%

0.1%

Nescafe

0.2%

0.1%

Nirma

0.1%

0.1%

P&G

0.1%

0.1%

Panasonic

0.1%

0.1%

Park Avenue

0.2%

0.1%

Parker

0.1%

0.1%

Ray Ban

0.0%

0.1%

Rediff

0.2%

0.1%

Revlon

0.2%

0.1%

Rin

0.1%

0.1%

Rolex

0.1%

0.1%

Santro

0.1%

0.1%

Sify

0.2%

0.1%

Skoda

0.1%

0.1%

Taj

0.1%

0.1%

Tata Indicom

0.0%

0.1%

Tata Tea

0.0%

0.1%

Times of India

0.1%

0.1%

Van Huesen

0.0%

0.1%

Versace

0.0%

0.1%

VIP

0.0%

0.1%

Yahoo

0.1%

0.1%

Zodiac

0.1%

0.1%

Acer

0.2%

0.1%

Axe

0.0%

0.1%

Idea

0.0%

0.1%

L&T

0.1%

0.1%

Lays

0.0%

0.1%

Ranbaxy

0.0%

0.1%

Sahara

0.1%

0.1%

Sansui

0.1%

0.1%

TCS

0.1%

0.1%

Armani

0.0%

0.0%

Chevrolet

0.1%

0.0%

162

TOM Brand

IT Professional

All Internet Users

Citi Bank

0.0%

0.0%

GE

0.0%

0.0%

HDFC

0.0%

0.0%

Mark & Spencer

0.1%

0.0%

NIIT

0.1%

0.0%

Pears

0.0%

0.0%

Red Label

0.0%

0.0%

Reid & Taylor

0.0%

0.0%

SBI

0.0%

0.0%

Scorpio

0.0%

0.0%

Siemens

0.0%

0.0%

Tanishq

0.0%

0.0%

Tata Indica

0.0%

0.0%

Tata Motors

0.0%

0.0%

Voltas

0.1%

0.0%

VSNL

0.1%

0.0%

Glaxo

0.0%

0.0%

HSBC

0.1%

0.0%

MTNL

0.0%

0.0%

Satyam

0.1%

0.0%

Liberty

0.0%

0.0%

Others

12%

14%

163

Appendix

164

Table 82: City type classification by market size

REGIONS North

South

East

West

Delhi

Bangalore Chennai Coimbatore Hyderabad

Kolkata

Ahmadabad Mumbai Pune Surat

Faridabad Jaipur Kanpur Lucknow Ludhiana Patna

Kochi Madurai

Asansol

Bhopal Thane Indore Nagpur Vadodara

Amritsar Chandigarh Dhanbad Ghaziabad

Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam

Agra Allahabad Dehradun Gurgaon Jodhpur Meerut Noida Ranchi Varanasi Others from North India

Mangalore Mysore Secunderabad Others from South India

CITY TYPE BY MARKET SIZE 1

Metros

Urban Uptowns

Emerging Towns

Others

Guwahati

Bhubaneswar Cuttack Raipur Others from East India

Aurangabad Goa Jabalpur Nashik Rajkot Solapur Others from West India

1

Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

165

Table 83: City type by population size vs. market size POPULATION SIZE

Upto 1 Lakh

1-5 Lakhs

5-10 lakhs

Above 10 Lakhs

Coimbatore

Ahmadabad Bangalore Chennai Delhi & NCR Hyderabad & Secunderabad Kolkata Mumbai & Suburbs Pune Surat Bhopal Jaipur Kanpur Lucknow Ludhiana Nagpur Patna

Metros

Faridabad

Assansol

Indore Kochi Madurai Vadodara

Goa

Amritsar Aurangabad Chandigarh Dhanbad Guwahati Jabalpur Rajkot Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam

Nashik

Mangalore Dehradun Others from North India Others from South India Others from East India Others from West India

Allahabad Bhubaneswar Cuttack Jodhpur Raipur Ranchi Solapur

Agra Meerut Varanasi

MARKET SIZE 2

Urban Uptowns

Emerging Towns

Others

Others from North India Others from South India Others from East India Others from West India

2

Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

166

Table 84: Socio economic classification (SEC) grid

Chief Wage Earner's 3 Occupation

Chief Wage Earner's Highest Education Illiterate

School (Up to 4 yrs)

School (5-9 yrs)

Secondary / High School

Not Grad.

Grad./ PG (Gen.)

Grad./ PG (Prof.)

Unskilled worker

E

E

E

D

D

D

D

Skilled worker

E

E

D

C

C

B

B

Petty traders

E

D

D

C

C

B

B

Shop owners

D

D

C

B

B

A

A

Businessmen/ industrialists – with no employee

D

C

B

B

A

A

A

Businessmen/ industrialists – with 1 to 9 employee

C

B

B

B

A

A

A

Businessmen/ industrialists – with 10+ employee

B

B

A

A

A

A

A

Self-employed professionals

D

D

D

B

B

A

A

Clerical/ salesmen

D

D

D

C

B

B

B

Supervisor level

D

D

C

C

B

B

A

Officers/ executives (junior)

C

C

C

B

B

A

A

Officers/ executives (middle/ senior)

B

B

B

B

A

A

A

3

Chief Wage Earner is the head of the household who contributes maximum to the monthly household income. It is assumed in Indian marketing and media space that the life style of a household is largely determined by the combination of head of household’s highest level of education and current occupation.

167

Index: Charts

Chart 1: Distribution of net users by their function of occupation ............... 12 Chart 2: Problems faced by online techies while surfing the net................. 15 Chart 3: Gender breakup ................................................................ 24 Chart 4: Age group distribution ........................................................ 25 Chart 5: City class - by population size ............................................... 26 Chart 6: City class - by market size.................................................... 27 Chart 7: Region-wise break-ups ........................................................ 29 Chart 8: Socio economic classification ................................................ 31 Chart 9: Highest educational qualification ........................................... 32 Chart 10: Occupational break up....................................................... 33 Chart 11: Function / field of occupation ............................................. 34 Chart 12: Head of the household....................................................... 35 Chart 13: Monthly family income ...................................................... 36 Chart 14: Most expensive vehicle owned by the household........................ 37 Chart 15: Ownership of credit cards (individually).................................. 38 Chart 16: Current loan liabilities....................................................... 41 Chart 17: Years of experience in using internet ..................................... 42 Chart 18: Place of accessing internet ................................................. 43 Chart 19: Type of internet connection at home ..................................... 44 Chart 20: Type of internet connection at office..................................... 45 Chart 21: Service provider subscribed to at home .................................. 46 Chart 22: Service provider subscribed to at office .................................. 47 Chart 23: Frequency of accessing internet from home ............................. 48 Chart 24: Frequency of accessing internet from office............................. 49 Chart 25: Time of the day accessing internet from home ......................... 50 Chart 26: Time of the day accessing internet from office ......................... 51 Chart 27: Duration of PC usage from home........................................... 52 Chart 28: Duration of internet usage from home.................................... 53 Chart 29: Duration of PC usage from office .......................................... 54 Chart 30: Duration of internet usage from office ................................... 55 Chart 31: Time spent by internet users on watching TV ........................... 56 Chart 32: Time spent by internet users on reading newspaper ................... 57 Chart 33: Time spent by internet users on listening to radio ..................... 58 Chart 34: Professional activities ....................................................... 61 Chart 35: Personal activities............................................................ 62 Chart 36: Downloading activities....................................................... 63 Chart 37: E-commerce related activities ............................................. 64 Chart 38: Online shopping............................................................... 65 Chart 39: Response to online marketing stimulus ................................... 66 Chart 40: Blogging activities ............................................................ 67 Chart 41: Member of an online community........................................... 68 Chart 42: Problems faced while surfing the internet ............................... 72 Chart 43: Number of email accounts and average per capita email ids ......... 73 Chart 44: Multiple user shares of email websites ................................... 77

168

Index: Change from Previous Year Graphs

Chart 1: Distribution of net users by their function of occupation ............... 12 Chart 2: Problems faced by online techies while surfing the net................. 15 Chart 3: Gender breakup ................................................................ 24 Chart 4: Age group distribution ........................................................ 25 Chart 5: City class - by population size ............................................... 26 Chart 6: City class - by market size.................................................... 27 Chart 7: Region-wise break-ups ........................................................ 29 Chart 8: Socio economic classification ................................................ 31 Chart 9: Highest educational qualification ........................................... 32 Chart 10: Occupational break up....................................................... 33 Chart 11: Function / field of occupation ............................................. 34 Chart 12: Head of the household....................................................... 35 Chart 13: Monthly family income ...................................................... 36 Chart 14: Most expensive vehicle owned by the household........................ 37 Chart 15: Ownership of credit cards (individually).................................. 38 Chart 16: Current loan liabilities....................................................... 41 Chart 17: Years of experience in using internet ..................................... 42 Chart 18: Place of accessing internet ................................................. 43 Chart 19: Type of internet connection at home ..................................... 44 Chart 20: Type of internet connection at office..................................... 45 Chart 21: Service provider subscribed to at home .................................. 46 Chart 22: Service provider subscribed to at office .................................. 47 Chart 23: Frequency of accessing internet from home ............................. 48 Chart 24: Frequency of accessing internet from office............................. 49 Chart 25: Time of the day accessing internet from home ......................... 50 Chart 26: Time of the day accessing internet from office ......................... 51 Chart 27: Duration of PC usage from home........................................... 52 Chart 28: Duration of internet usage from home.................................... 53 Chart 29: Duration of PC usage from office .......................................... 54 Chart 30: Duration of internet usage from office ................................... 55 Chart 31: Time spent by internet users on watching TV ........................... 56 Chart 32: Time spent by internet users on reading newspaper ................... 57 Chart 33: Time spent by internet users on listening to radio ..................... 58 Chart 34: Professional activities ....................................................... 61 Chart 35: Personal activities............................................................ 62 Chart 36: Downloading activities....................................................... 63 Chart 37: E-commerce related activities ............................................. 64 Chart 38: Online shopping............................................................... 65 Chart 39: Response to online marketing stimulus ................................... 66 Chart 40: Blogging activities ............................................................ 67 Chart 41: Member of an online community........................................... 68 Chart 42: Problems faced while surfing the internet ............................... 72 Chart 43: Number of email accounts and average per capita email ids ......... 73 Chart 44: Multiple user shares of email websites ................................... 77

169

Index: Tables

Table 1: Detailed sample base distribution of the land survey ..................... 6 Table 2: Key demographic and socio-economic profile of online techies ....... 13 Table 3: Ownership of key household and financial assets among online techies .............................................................................................. 14 Table 4: Key net usage behavior dynamics of online techies...................... 15 Table 5: Popular online activities techies undertake relatively more and relatively less ............................................................................. 16 Table 6: Response to online marketing stimuli and online buying behavior .... 17 Table 7: Most salient and most used websites among online techies ............ 18 Table 8: Most used websites for ‘specific’ online activities among the online techies...................................................................................... 19 Table 9: Top 10 cities .................................................................... 28 Table 10: Preferred language of reading ............................................. 30 Table 11: Household asset ownership ................................................. 39 Table 12: Popularity of various internet activities .................................. 59 Table 13: Membership by type of online community ............................... 69 Table 14: Most used local language websites (other than English) ............... 70 Table 15: Online activities desired in other languages ............................. 71 Table 16: Top of mind unaided recall - all websites ................................ 74 Table 17: Most used website - all websites........................................... 75 Table 18: Preferred websites - emailing .............................................. 76 Table 19: Info search (English) ......................................................... 78 Table 20: Info search (local language) ................................................ 79 Table 21: Job search ..................................................................... 80 Table 22: Booking travel tickets ....................................................... 81 Table 23: Online shopping (other than travel tickets).............................. 82 Table 24: Online news ................................................................... 83 Table 25: Financial news & info (rates, quotes, etc.) .............................. 84 Table 26: Online share trading ......................................................... 85 Table 27: Real estate info............................................................... 86 Table 28: Matrimonial search........................................................... 87 Table 29: Dating/friendship search.................................................... 88 Table 30: Social networking/communities ........................................... 89 Table 31: Online gaming................................................................. 90 Table 32: Download mobile content................................................... 91 Table 33: Preferred instant messaging applications ................................ 92 Table 34: Download music .............................................................. 93 Table 35: Sports content ................................................................ 94 Table 36: Cinema content............................................................... 95 Table 37: Most used local language websites (other than English) ............... 96 Table 38: Preferred blog sites .......................................................... 97 Table 39: Preferred astrology website ................................................ 98 Table 40: Preferred online learning / education website.......................... 99 Table 41: Favorite TV channels ....................................................... 100 Table 42: Favorite newspapers ........................................................ 101 Table 43: Favorite magazines ......................................................... 102 Table 44: Favorite radio channels .................................................... 103 Table 45: TOM recall for brands....................................................... 104

170

Index: Segment wise Detailed Tables

Table 1: Gender breakup ............................................................... 106 Table 2: Age group distribution ....................................................... 106 Table 3: City class - by population size .............................................. 107 Table 4: City class - by market size .................................................. 107 Table 5: City wise distribution ........................................................ 108 Table 6: Region-wise break-ups ....................................................... 109 Table 7: Preferred language of reading .............................................. 110 Table 8: Socio economic classification ............................................... 111 Table 9: Highest educational qualification .......................................... 111 Table 10: Occupational break up ..................................................... 111 Table 11: Function / field of occupation ............................................ 112 Table 12: Head of the household ..................................................... 112 Table 13: Monthly family income ..................................................... 112 Table 14: Most expensive vehicle owned by the household ...................... 113 Table 15: Ownership of credit cards (individually)................................. 113 Table 16: Household asset ownership ................................................ 114 Table 17: Current loan liabilities...................................................... 114 Table 18: Years of experience in using internet.................................... 115 Table 19: Place of accessing internet ................................................ 115 Table 20: Type of internet connection at home .................................... 115 Table 21: Type of internet connection at office ................................... 116 Table 22: Service provider subscribed to at home ................................. 116 Table 23: Service provider subscribed to at office................................. 117 Table 24: Frequency of accessing internet from home ............................ 117 Table 25: Frequency of accessing internet from office ........................... 117 Table 26: Time of the day accessing internet from home ........................ 118 Table 27: Time of the day accessing internet from office ........................ 118 Table 28: Duration of internet usage from home................................... 118 Table 29: Duration of internet usage from office .................................. 119 Table 30: Duration of internet usage during weekdays............................ 119 Table 31: Duration of internet usage during weekends ........................... 119 Table 32: Duration of PC usage from home ......................................... 120 Table 33: Duration of PC usage from office ......................................... 120 Table 34: Time spent by internet users on watching TV .......................... 120 Table 35: Time spent by internet users on reading newspaper .................. 121 Table 36: Time spent by internet users on listening to radio .................... 121 Table 37: Professional activities ...................................................... 121 Table 38: Personal activities........................................................... 122 Table 39: Downloading activities ..................................................... 122 Table 40: E-commerce related activities ............................................ 123 Table 41: Online shopping.............................................................. 123 Table 42: Response to online marketing stimulus .................................. 123 Table 43: Blogging activities ........................................................... 124 Table 44: Member of an online community ......................................... 124 Table 45: Membership by type of online community .............................. 125 Table 46: Usage of other language websites ........................................ 125 Table 47: Online activities desired in other languages ............................ 126 Table 48: Problems faced while surfing the internet .............................. 126 Table 49: Top of mind unaided recall - all websites ............................... 127 Table 50: Most used website - all websites.......................................... 129 Table 51: Preferred website for emailing ........................................... 130 Table 52: Multiple user shares of email websites .................................. 130 Table 53: No. of email accounts ...................................................... 130 Table 54: Preferred website for job search ......................................... 131 Table 55: Preferred website for mobile content ................................... 132 Table 56: Preferred website for sports .............................................. 133

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Table 57: Preferred website for travel products ................................... 134 Table 58: Preferred website for matrimony......................................... 135 Table 59: Preferred website for financial news/info .............................. 136 Table 60: Preferred website for cinema ............................................. 137 Table 61: Preferred website for online share/stock trading...................... 138 Table 62: Preferred website for games .............................................. 139 Table 63: Preferred website for online shopping................................... 140 Table 64: Preferred website for online news ....................................... 141 Table 65: Preferred website for friendship/dating ................................ 142 Table 66: Preferred website for music ............................................... 143 Table 67: Preferred info search engine - local language .......................... 144 Table 68: Preferred website for real estate......................................... 144 Table 69: Preferred info search engine - English ................................... 145 Table 70: Preferred website for instant messaging ................................ 145 Table 71: Preferred website for social networking/communities ............... 146 Table 72: Preferred website for astrology........................................... 147 Table 73: Preferred website for online learning/education ...................... 148 Table 74: Preferred blog sites ......................................................... 149 Table 75: Other language preferred for local language content................. 150 Table 76: Preferred website for checking local language content .............. 151 Table 77: Most preferred TV channel................................................. 152 Table 78: Most preferred newspaper ................................................. 155 Table 79: Most preferred magazine................................................... 157 Table 80: Most preferred radio channel ............................................. 159 Table 81: Top of mind recall for brands ............................................. 160 Table 82: City type classification by market size .................................. 165 Table 83: City type by population size vs. market size............................ 166 Table 84: Socio economic classification (SEC) grid................................. 167

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