Juxtconsult India Online 2007 Women On Net Report

India Online 2007

Women on net

India Online 2007

Women on Net Report

India Online 2007

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Women on net

India Online 2007

Table of content India Online 2007 ......................................................... 1 India Online 2007 Reports ............................................... 3 Methodology ............................................................... 5 Executive Summary .....................................................10 Key Findings ..............................................................12 Detailed Findings: Reading the Graphs & Tables ..........................................24 Popularity of the Activity ..............................................26 Demographic Profile ....................................................28 Socio-Economic Profile .................................................35 Economic Profile.........................................................40 Net Usage Status.........................................................45 Net Usage Dynamics.....................................................51 Preferred Net Activities ................................................62 Most Used Websites .....................................................79 Most Used Offline Media Brands..................................... 103 Offline Brands Recalled .............................................. 107 Segment Wise Detailed Tables ...................................... 108 Appendix ................................................................ 167

Women on net

India Online 2007

India Online 2007 The India Online 2007 study is not just an annual update over the previous year's India Online 2006 study but rather a continuation of JuxtConsult’s efforts to keep improving the quality of the study every year. The improvements made in the study this year not only involve further strengthening of the research methodology but also enhancing the coverage of the information, especially in the emerging areas of internet usage in the country like blogging, social networking and language website usage. Accordingly the India Online 2007 set of reports will not only provide you the most recent estimates on the Internet user-ship, its growth and penetration in India but will also give you an 'insightful' understanding of the current net usage behavior and preferences of various kinds of online Indians. Like in the year 2006, JuxtConsult conducted two large-scale 'primary' surveys, one offline and one online to complete the study this year as well. However, the sample size for the 'land' survey (which is used to estimate the size of internet using population in urban India) was almost doubled this year to further improve the coverage among the various population strata in urban India. The land survey, conducted during April 2007, covered 10,000 households across 31 cities of various sizes across all the four regions of the country. The 'online' survey was conducted among 3 of the most popular and generic portals in Indian with the focus on capturing the in-depth net usage behaviors and preferences of online Indians. This survey was conducted by JuxtConsult between April-May 2007 and over 14,200 indepth and usable responses were collected and analyzed for final reporting. There is one key difference in the study this year compared to the last year. To make our findings more representative of the entire urban online population and not just the Internet users who are more likely to respond to online surveys, this year we have ‘linked’ the findings of our online survey with the findings of our land survey. This was done by deriving appropriate individual level ‘weights’ for Internet users from the land survey and then applying them to the data of the online survey. The key information included in the various reports cover the demographic and socio-economic profiles of the net users, their ownership of household assets, the source and place of their access to internet, net usage dynamics, preferred online activities, website preferences for over 20 key online activities, online buying behavior and spends, response to online marketing stimuli, offline media preferences, and much more.

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Women on net

In sum, what you get in India Online 2007 you are unlikely to get elsewhere: X X X X X

Highly credible latest estimate of internet using population in urban India Key insights on various aspects of internet usage in India An understanding of online Indians as 'consumers' and not just as faceless net users How to reach these online consumers on the net, as well as through the offline mediums Preferred 'user shares' of key online brands in 21 different online activity categories

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India Online 2007

India Online 2007 Reports Main Report X

Overall Status and Usage of Internet in India

User Segment Supplementary Reports X X X X X X X X X X X X X X X X X X

Women on the net Youth on the net (teenagers and young adults) Net users by their socio-economic (SEC) profile Students on the net Corporate employees on the net IT professionals on the net Heavy Online Spenders on the net Bloggers on the net Car owners on the net Two-wheeler owners on the net Mobile phone owners on the net Credit card owners on the net Net users by place of access (homes, place of work, cyber cafes) Net users by type of connection (broadband, dial-up) Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5 lakhs, Below 1 lakh) Net users by town market size (metros, urban uptowns, emerging towns, others) Net users as financial investors Vernacular language net users

Category Supplementary Reports: (comparative profiling of top 5 websites) X X X X X X X X X X X X X X X X

Online shopping Emailing Job search Matrimony Info search - English Info Search - Local language Online travel Social networking/communities Friendship / dating Online news Financial info/news Online share trading Cinema content Sports content Online music Online games

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X X X X

Online real estate Mobile content download Astrology Online learning/education

Note - All supplement reports are subject to sufficiency of sample responses. Demographic segment wise details by gender, age, SEC classification, region and place of net access are included in each of the reports as appendix tables.

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India Online 2007

Methodology In order to derive highly robust and authentic estimates of the current user-ship of Internet in India, and draw out a truly representative internet usage behavior patterns, we at JuxtConsult keep improving and refining our research methodology for the India Online study every year. In 2007, we have again brought in two significant improvements: X

We have increased our land survey sample base to 10,000 (from 5,500 last year) and the coverage of the number of cities to 31 (from 21 last year). The distribution of these 31 cities continues to be well spread across the 4 regions of the country. But more importantly, in terms of coverage of towns by their population size, we dug deeper this year and covered all town classes that have population of 20,000 individuals and above.

X

Further, to better capture the internet usage across all types of socio-economic classes (SEC) in urban Indian, we allocated equal sample quota among the 5 broad socio-economic classes A, B, C, D and E across various zones within a town, and then across the town classes and regions. To correct for and put back the real representation of the socio-economic classes (and not equal representation) during the data processing stage, we incorporated the appropriate SEC 'weights' derived from the actual urban population statistics from authentic govt. Sources (National Sample Survey Organization and Census of India).

These two refinements in the sampling methodology ensured that this year we get an even better representation of various types of internet users in urban India. Like last year, this year again we conducted both a land survey and an online survey separately, with the focus of the land survey being on estimating the size of the internet using population in urban India, and that of the online survey on capturing the net usage behavior and preference patterns. The two surveys had some common questions on demographic profiles and net usage behavior to help us link up the two sets of data at the processing stage.

The Land Survey The objective of the land survey was two fold. First, to help us estimate the internet user-ship in urban India, as with a land survey we could cover both the user and non-user population of the internet in a representative way. The other objective was to derive relevant demographic 'multipliers' from this survey which could then be applied to the internet usage data collected in the online survey. The use of these 'individual' level multipliers helped us make the online survey findings 'representative' of the entire urban online population and not just of those who are more likely to fill up an online surveys (because of factors like convenience of access, regularity of usage, attractiveness of the incentive prize offered for filling the survey, etc.).

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The land survey undertaken this year was again a household level survey across 10,000 households in 31 cities spread across all regions of India. The survey was conducted and completed between mid-April to early-May 2007. Care was taken that all relevant classes of towns with population size of over 20,000 individuals were covered and surveyed across each of the 4 regions of the country. Within a city, 5 geographical locations were chosen, one each in the north, south, east, west and central parts of the city. From each location within a city an equal number of households from the five socio-economic classes A, B, C, D, and E were surveyed. The cities where the land surveys were conducted and the size of the sample data collected from each of these cities are as follows: Table 1: Detailed sample base distribution of the land survey Region

North

West

East

South

Total (31)

City/ Town

City Class

Sample Size

Delhi

10 lakh +

401

Kanpur (UP)

10 lakh +

297

Ludhiana (Pun)

10 lakh +

302

Patna (Bih)

10 lakh +

303

Allahabad (UP)

5 lakh – 10 lakh

298

Ajmer (UP)

1 lakh – 5 lakh

314

Bhadohi (UP)

50 K – 1 lakh

299

Muradnagar (UP)

50 K – 1 lakh

300

Sohna (Har)

20 K – 50 K

307

Mumbai (Mah)

10 lakh +

399

Ahmedabad (Guj)

10 lakh +

404

Pune (Mah)

10 lakh +

300

Rajkot (Guj)

5 lakh - 10 lakh

301

Dewas (MP)

1 lakh - 5 lakh

303

Hinganghat (Mah)

50 K - 1 lakh

307

Mhowgaon (MP)

20 K - 50 K

296

Katol (Mah)

20 K - 50 K

276

Kolkata (WB)

10 lakh +

398

Guwahati (Ass)

5 lakh – 10 lakh

299

Bhubneshwar (Ori)

5 lakh – 10 lakh

303

Raniganj (WB)

1 lakh – 5 lakh

300

Bhatapara (Chat)

50 K – 1 lakh

252

Champa (Chat)

20 K – 50 K

292

Chennai (TN)

10 lakh +

407

Bangalore (Kar)

10 lakh +

406

Hyderabad (AP)

10 lakh +

410

Mysore (Kar)

5 lakh – 10 lakh

329

Kozhikode (Ker)

1 lakh – 5 lakh

300

Nellore (AP)

1 lakh – 5 lakh

300

Cheruvannur (Ker)

50 K – 1 lakh

294

Edapaddi (TN)

20 K – 50 K

305

-

-

10,002

City Class

10 lakh +

5 lakh - 10 lakh

1 lakh – 5 lakh

50 K – 1 lakh

20 K - 50 K

Total (31)

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India Online 2007

To check for both the 'regular' as well as 'occasional' usage of the Internet, at each of the 1,000 households contacted it was queried:

X

If any member of the household use the Internet 'at all' from anywhere (home or any location outside)? And

X

If any member of the household use the Internet ‘at least once a month’ from anywhere (home or any location outside)?

Some further questions related to the specifics of demographic profile of the head of the household, their knowledge of English, computer usage, and asset ownership of the household were also asked from the respondent. The usage of computer and Internet was separately checked for each member of the household from the respondent. The above information about the head of the household, especially their education and occupation profile (thereby identifying their socioeconomic or SEC classification) together with the town size class and region were used to link up to the similar authentic Government of India data to estimate the Internet user-ship as well as to generate the appropriate 'multipliers' that were to be applied to the data collected from the online survey.

The Online Survey The online survey was used to collect the in-depth information on internet usage patterns and other media usage patterns among the various types of net users. This was done through a 'large-scale' online survey conducted between end-April to mid-May 2007 among the users of three of the biggest and most generic portals in India, namely Yahoo, Rediff and Google. On one end, the email properties of Yahoo, Rediff and Google (Gmail) were used through online survey campaigns to target the widest possible base on internet users in a random manner and collect responses (as these three email portals together cover almost all email users with a personal email id in the country). At the same time, to cover for whatever may have got missed out in these survey campaigns on email portals, a parallel 'contextual search' based survey ad campaign was run using Google AdSense. All the survey campaigns were paid for and officially run by these portals among their users. The overall online survey campaign used a combination of banner ads, e-mailers and contextual search ads through these portals. The online survey was conducted using an e-questionnaire segmented into three sections. The questionnaire was pre-tested and timed to take approximately 15-20 minutes for a respondent to complete depending on the speed of comprehension and answering of the questions. The questionnaire was structured and designed to reduce the level of 'respondent fatigue' to an extent that was practically possible.

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In this year's study, the information area coverage (in the online questionnaire) was also enhanced and fine tuned somewhat to keep abreast with the changing and evolving Indian online space: X

The net usage behavior and preferences of new phenomena like blogging, social networking and language content checking were included.

X

In terms of capturing website preferences, 6 more online activity categories were included this year to take their coverage to 21. The new categories added were instant messaging, real estate, online info search engine in local languages, astrology, online share trading and online learning/education.

X

The question about 'blogging' was fine tuned to segregate usage behavior between only reading blogs, posting comments on blogs and having a blog site of one's own.

In the online questionnaire, a response format of 'clicking' a single or multiple options among the various given options was used for most questions. For each of these questions it was also possible for a respondent to answer 'none' or 'any other'. However, wherever the respondents were asked to give preferences for websites or brand names, only a text box was provided for them to type the name on their own (or type 'none' if not applicable). This was done to ensure that all such recall and actual usage preference responses were solicited 'unprompted'. Further, to enlist complete and sincere responses, an incentive of a significant cash prize was also announced for one selected respondent to be given at the end of the survey. Over 26,000 unduplicated and clean responses were collected from the online survey campaign in about 31/2 weeks time. Of these, all 26,000 responses were complete on user profiles and their net usage behavior information. Around 14,200 responses were complete in all aspects, including various online activities undertaken and website preferences. Thus, the responses from the three sections of the online survey have different valid sample bases and have been reported accordingly. All the usable responses after data cleaning were then collated, crosschecked and processed for tabulation and analysis. While doing the tabulation, any errors and spelling mistakes in typing of the brand names, etc. By the respondents were carefully checked and corrected. Finally, the appropriate weights (multipliers) as derived from the land survey were incorporated into the usable online survey responses to make them more 'representative' of the entire urban online population. Further, for questions that asked for preferred websites names, to remove the possible 'source' bias towards any specific generic portal among the three generic portals used, an 'equalization' correction factor was also incorporated. The net result was the compilation of the latest, highly authentic and representative database on the Internet habits and website preferences of online Indians. This database was then used for making 'insightful'

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India Online 2007

analysis and conclusions as contained in the various reports of the India Online 2007 study. Last but not least, in this year's reports we have brought in the presentation of the 'changes' in the usage behavior and preferences visà-vis the last year. Wherever relevant, these changes have been presented graphically along with all the current year's data charts, graphs and tables. Note - Because of a deeper and more robust coverage of internet usage among the smaller towns (down to 20,000 population town classes), and among all the socio-economic classes in this year's land survey, there is likely to be an element of 'correction' seen in this year's data (as compared to the previous year's). These corrections are likely to be more visible in some of the demographic, socio-economic and economic profile of online Indians. The correction factor may also apply, though assumedly not to the same degree, to the current year's data on net usage behavior and website preferences.

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Women on net

Executive Summary Over half of online women are working women. Overall only 1 in 5 internet users (18%) is currently a woman and they constitute a user base of around 4.5 million. Among the online women, ‘working women’ dominate accounting for 53% of the total user base. Women students account for 28% of them, while only 1 in 10 online women is a housewife (11%). The proportion of working women among online women has gone up +5% points compared to the last year. The very low presence of housewives on the net may be one of the key reasons for overall low penetration of internet among women, and very likely one of the biggest reasons of relatively low popularity of internet as a marketing medium itself. Online women come relatively more from the metros. At 44% metros continue to account for the majority of women net users. The group of the smallest ‘other towns’ also account for a significant 27% of them. On the whole, online women show a higher tendency to come from the metros and this tendency is driven more by online working women and housewives, almost half of whom come from these cities. It appears that the ‘younger’ online women tend to come relatively more from the non-metro towns, especially the smaller ‘other towns’. Online women are relatively ‘younger’ than online men. Almost half (47%) of all online women are below 25 years in age. This is noticeably higher than the proportion among online men (only 42% of all net users are below 25 years in age). Other than that, online women users are relatively more graduate (71%), prefer to read in English more (46%), come more from SEC ‘A’ and ‘B’ classes more (61%) and reside in the southern region more (43%). Online housewives show the best socio-economic profiles and affluence levels. Online housewives show noticeably better socioeconomic profile than online working women, and are equally educated and equally comfortable reading in English. They also show higher family incomes, significantly higher ownership of cars and access to computer/laptop in the household. On the whole it appears that ‘financially dependent’ online women (housewives and students) tend to come from more affluent families than the ‘financially independent’ working women. This is partly because a significant 4 out of 10 online working women are ‘chief wage earner’ (head) of their households. Online working women, however, do make more ‘experienced’ net users. Overall, the internet usage experience of online women is distinctly lower (63% of all net users have been online for at least 2 years, only 57% online women are that experienced net users). However, the ‘frequency’ and ‘duration’ of usage of the net among women is almost comparable to the male net users.

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India Online 2007

Online working women stand out as significantly more experienced net users (66% have been online for at least 2 years). Expectedly, most of them use the net from office (92%) but only half of them also use the net from home (48%). In comparison, housewives and students are far less experienced net users and most of them access the net from home. Online women engage in relatively fewer online activities. Online women use the internet for comparatively fewer activities (across personal, professional and e-commerce related activities), have fewer number of email accounts, do not download as much and are less inclined to join online communities or participate in blogs. The top 10 online activities engaged by women include almost the same activities as all net users, with the exception of astrology featuring in the women’s top 10 list at the expense of sports. However, there are 5 online activities online women undertake relatively more than online men – e-greetings, health & lifestyle info, hobby related info, astrology and downloading screensavers/wallpapers. On the other hand, the online activities that women undertake distinctly less than men are many more – sports content, financial info and financial/business news, general news, real estate, dating/friendship, online games, mobile content downloads, net banking and buying online. Women are more guarded in their response to online marketing stimuli. Online women respond relatively less to all types of online marketing stimuli than online men. Among the online women subgroups, housewives respond the best to most online marketing stimuli. At 38% women buy online also noticeably less (compared to 43% among all internet users). However, online working women have bought online relatively more at 46%. Yahoo is the most ‘salient’ and the most used website among online women. Yahoo is not only the most ‘top of mind’ recalled online brand among online women but also the most used website by them. 33% online women use Yahoo as their most used website as against 30% for Google. This leadership of Yahoo runs across all the three subgroups of women, with the only exception of working women where Yahoo is the most salient website but Google emerges as the most used one. The website preference of women across various ‘specific’ online activities broadly follows the same trend as among all internet users. It varies for only four online activities – sports content, local language content, financial info and blog site usage. However, the three subgroups of online women do show some ‘distinct’ website preferences for ‘specific’ online activities, as well as in their offline media consumption habits and preferences.

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Key Findings Over half of online women are working women Overall, only about 1 in 5 internet users (18%) are women currently. A comparison with the last year’s proportion of 24% indicates that proportion of women internet users has gone down in the overall internet user base. However, a large part of this decline is really a ‘correction’ resulting from the better representation of lower SEC classes and smaller towns in this year’s survey sample. In number terms, online women constitute a user base of around 4.5 million. Among the online women, working women continue to dominate the user base with over half of all online women (53%) coming form this genre. Women students account for another 28% of them, while only 1 in 10 online women is a housewife (11%). At the overall internet level, while working women account for a decent 10% of the total user base, housewives form a miniscule 2% only. This very low presence of housewives on the net may be one of the key reasons for overall low penetration of internet among women, and very likely one of the biggest reasons for relatively low popularity of internet as a marketing medium itself. The proportion of working women among online women has gone up +5% points compared to the last year. The user base of women students and housewives have shown a much smaller increase (+1 and +2% points respectively). Table 2: Composition of online women All Online Women

All Online Women

All Internet Users

All Internet Users

2007

2006

2007

2006

Working Women

53%

47%

10%

12%

Housewives

11%

9%

2%

2%

Women Student

28%

27%

5%

7%

Other Women*

9%

17%

2%

4%

100%

100%

18%

24%

-

-

100%

100%

All Women All Internet Users

* - do not directly fall in any of the other 3 classifications, for instance finished education but not married or housewife yet

Online women come relatively more from the metros At 44% metros continue to account for the majority of women net users. The group of the smallest ‘other towns’ also account for a significant 27% to the women user base. More importantly, online women show a much higher tendency to come from the metros than online males, as in comparison to only 37% of all internet users coming from the metros a much higher 44% of all online women come from the metro cities. This higher tendency of online women coming from metros is driven more by the working women and

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India Online 2007

housewives, with almost half of them coming from these cities. In comparison, only 1 in 3 women student (34%) come from the metros. In other words, it appears that the ‘younger’ online women tend to come relatively more from the non-metro towns, especially the smaller ‘other town’ group. Chart 1: City class wise distribution of online women M etro 49%

Current Year 48% 50%

Urban uptowns

20%

Others

44% 34%

40% 30%

Emerging Towns

24%

37% 33% 27%

27%

14% 14%

12% 12%

Working

Housewives

33%

17% 15%

15% 14%

16% 14%

Women

All Women

All Internet

10% 0%

Women

Student

Users

Online women are relatively ‘younger’ than online men and online housewives show the best socio-economic profiles and affluence levels Almost half of all online women are below 25 years in age. The proportion of these ‘younger’ users is noticeably higher among online women than it is among online men (47% of online women are below 25 years in age as compared to 42% for all net users). In terms of other demographic profile, compared to all net users relatively more women users are graduate (71%), prefer to read in English (46%) and reside in the southern region (43%). They also have a higher share of users belonging to the upper socio-economic classes (61% of them belong to SEC ‘A’ and ‘B’ in comparison to 56% for all net users). These characteristics are primarily on account of working women and housewives. Interestingly, online housewives show noticeably better socio-economic profile than online working women, and are equally educated and equally comfortable reading in English. They also show higher family incomes (with 30% of them coming from above Rs.30,000 monthly income households, 43% having a car in the household and 88% having access to a computer/laptop at home). Online housewives do own fewer credit cards (31%) than online working women though (37%). On the other hand, women students display an above average share of the smallest ‘other towns’ (33%), come from relatively lower socioeconomic classes (only 47% belonging to SEC ‘A’ and ‘B’) yet show higher affluence levels than working women.

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On the whole it appears that ‘financially dependent’ online women (housewives and students) tend to come from more affluent families than the ‘financially independent’ working women. Table 3: Key demographic and socio-economic profile of online women Working women

Housewives

Students

All women users

All Internet Users

2,435

499

1,264

4,596

25,060

Users below 25 years age groups

31%

9%

96%

47%

42%

From metro city markets

48%

49%

34%

44%

37%

Users from southern region

44%

47%

40%

43%

40%

User prefer to read in English

51%

51%

36%

46%

41%

User from SEC ‘A’ and ‘B’

65%

73%

47%

61%

56%

Graduate plus educated users

82%

81%

39%

71%

64%

Rs.30,000+ family income

22%

30%

22%

22%

23%

Car ownership in the HH

28%

43%

35%

31%

28%

Credit card ownership in the HH

37%

31%

16%

29%

35%

Computer/laptop owned in the HH

59%

88%

77%

68%

67%

Attribute Sample Base

Other key points related to the socio-economic profile of women net users are: X

A relatively higher proportion of women netizens, especially housewives (64%) have graduated from general streams (49% vis-àvis 39% among all internet users). Not surprisingly, professional backgrounds are relatively more common among working women (25%).

X

Ownership levels of most household assets are relatively higher among online women than among online men, even more so among the online housewives (in keeping with their comparatively better socio-economic standing and affluence levels). Working women show the lowest relative ownerships of most household assets.

X

On the other hand, most financial assets, with the exception of fixed deposits, have marginally lower incidence among women net users than among male net users. Among women, only debit and credit cards are more common among working women households.

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India Online 2007

Table 4: Ownership of key household and financial assets among online women Attribute

Working women

Housewives

Students

All women users

All Internet Users

2,435

499

1,264

4,596

25,060

Sample Base Home

53%

58%

72%

60%

58%

Color TV

93%

96%

92%

93%

92%

Mobile Phone

89%

90%

90%

90%

90%

Fridge

79%

93%

83%

82%

75%

Washing Machine

57%

74%

67%

62%

57%

Microwave

27%

38%

28%

29%

24%

Air Conditioner

25%

37%

31%

28%

25%

Bank Account

83%

80%

74%

79%

82%

Life Insurance

59%

61%

55%

59%

61%

Medical Insurance/CGHS

32%

35%

30%

31%

33%

Debit Card

54%

49%

32%

46%

52%

Fixed Deposits

32%

38%

41%

36%

34%

Mutual Funds

21%

27%

19%

21%

22%

Shares of Companies

15%

21%

18%

17%

20%

The relatively lower affluence level of online working women households than of the other two categories of online women is partly explainable by the fact that a significant 4 out of 10 of them (39%) are ‘chief wage earner’ (head) of their households and partly by their relatively lower household income levels per se. On the whole, only 1 in 4 online women (25%) are ‘chief wage earner’ of their household as compared to almost half of all internet users (47%) being chief wage earner of their household. Chart 2: Online women as chief wage earner of their household Head of the household

Current Year

91%

100%

Not head of the household 94% 75%

80%

61%

60% 40%

47%

39%

53%

25% 9%

20%

6%

0% Working Women

Housewives

Women Student

All Women

All Internet Users

Online working women do make fairly ‘experienced’ net users The internet usage experience of women net users overall is distinctly lower – while 63% of all net users have been online for at least 2 years

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Women on net

this figure drops to 57% among women on the net. Further 26% of the women users have come on board in the last one year compared to a corresponding figure of 20% among all net users. On the other hand, the ‘frequency’ and ‘duration’ of usage of the net among women is almost comparable to the male net users. In fact, women are almost equally heavy users of the net per se` be it from office, home, during weekdays or during weekends. Among the women subgroups, online working women stand out as significantly more experienced net users – 66% have been online for at least 2 years. Expectedly, most of them use the net from office (92%) but only half of them also use the net from home (48%). In comparison, housewives and students are far less experienced net users and most of them access the net from home. Interestingly however, almost 1 in 3 online housewife (34%) and 2 in 3 women students (60%) also access the net from a place of work/office (of their husbands/parents/relatives/friends/etc), and do so highly regularly. Table 5: Key net usage behavior dynamics of online women Attribute Sample Base

Working women

Housewives

Students

All women users

All Internet Users

2,435

499

1,264

4,596

25,060

2 years+ of net usage experience

66%

48%

42%

57%

63%

Users accessing the net from home

48%

86%

73%

61%

59%

Users accessing the net from office

92%

34%

60%

75%

78%

Users accessing the net from cyber cafe

39%

22%

45%

39%

47%

Broadband connection at home

71%

79%

68%

71%

68%

83%

89%

82%

84%

84%

91%

90%

69%

86%

86%

Heavy users (2 hrs+/day) from home

19%

23%

21%

21%

22%

Heavy users (2 hrs+/day) from office

32%

35%

20%

29%

29%

Users accessing net daily from home (of those accessing from home) Users accessing net daily from office (of those accessing from office)

Other salient points regarding internet access dynamics of this segment are: X

Women access the net from only marginally fewer types of access points (average 1.8 type of access points versus 1.9 among all net users).

X

Home access is relatively more common among women overall (61% versus 59% among all internet users), and among housewives (86%) and students (73%) within the subgroups.

X

Broadband remains the most widely used connection for this segment like all internet users and is marginally more widespread among women.

X

There is a relatively lower incidence of complaints about spam/junk mail, virus/spyware, unsolicited ads/pop-ups and lack of response to queries. However, slow website opening remains the

16

India Online 2007

leading, and even more of an irritant among women. Difficulty in connection is also more visible among women especially among students. Internet related problems differ across women subsegments as is evident from the following graph: Chart 3: Problems faced by online women while surfing the Internet Current Year 80% 60%

Slow website opening 73%

65% 48%

Virus / spyware 66%

60% 50% 44%

48%

Spam / junk mails

47%

45%

62% 45%

49% 49%

35%

40% 20% 0% Working Women

Housewives

Women

All Women

Student

All Internet Users

They engage in relatively fewer online activities The ‘depth’ of internet use of women is also relatively shallow. They use the internet for comparatively fewer activities (across personal, professional and e-commerce related activities), download far less and even have fewer email accounts (2.7 email accounts on average among women, versus 3.0 among all internet users). Though the top 10 online activities engaged by women include almost the same activities as all net users, with the exception of astrology featuring in the women’s top 10 list at the expense of sports. However, the hierarchy of the activities differs significantly within the group of these activities – e-greetings, chatting, astrology, screensavers, search for work related info, learning/educational material are higher in the rankings of women users. For most online activities, the usage by women is comparatively lower than among all net users. However, there are 5 online activities online women undertake relatively more than online men – e-greetings, checking health & lifestyle info, hobby related info, astrology and downloading screensavers/wallpapers. On the other hand, the online activities that women undertake distinctly less than men are many – check sports content, financial info and financial/business news, general news, real estate, dating/friendship search, online games, mobile content downloads, net banking and buying online. The specific online women sub-segments also display different behavior: X

Women students are more actively engaged in social interactivity activities (chatting, instant messaging, social networking, dating/friendship, share pictures,), online entertainment (music,

17

Women on net

screen savers/wallpapers, online games, movies/cinema content) and educational material. X

Working women are significantly more interested in professional and personal interactivity activities (e-greetings, general and business news, searching work related and financial info, business/professional networking, job search, matrimonial search and net banking.

X

Housewives undertake personal interest and interactivity activities (e-greetings, net telephony and health & lifestyle info) and search for travel and product info relatively more. Interestingly, online housewives check astrology relatively the least among the three sub groups of online women.

Table 6: Popular online activities women undertake relatively more and relatively less (Top & Bottom 10) Working Women

Housewives

Women Student

All Women

All Internet Users

1,453

323

787

2,809

14,253

E-greetings

70%

70%

64%

68%

57%

Check health & lifestyle info

42%

57%

29%

40%

30%

Astrology

53%

44%

52%

51%

46%

Check hobby related info

35%

39%

41%

37%

32%

Screensavers/wallpapers

47%

41%

58%

49%

46%

Search work related info

61%

40%

38%

50%

49%

Check personal travel related info

31%

34%

15%

27%

26%

Job Search

82%

64%

61%

74%

73%

Buy other than travel products

22%

20%

10%

17%

24%

Check news

57%

52%

50%

54%

61%

Net banking

32%

25%

7%

23%

30%

Check real estate info

34%

26%

21%

29%

37%

Online games

45%

44%

50%

46%

54%

Check business/Financial news

27%

21%

12%

21%

30%

Mobile contents (ring tones, games)

42%

28%

42%

40%

50%

Dating/Friendship

42%

23%

49%

40%

51%

Check financial info

41%

27%

25%

34%

45%

Check Sports

40%

25%

37%

36%

57%

Activity Sample base Undertake relatively more

Undertake relatively less

The inclination to join online communities is also noticeably lower among online women - whereas 41% of internet users are members of online communities, such memberships are lower among women at 35%. Among the subgroups, students show much higher enrollments to online communities at 43% and housewives the least at 26%. Blogging too is less prevalent among online women – only 21% women user blog compared to 30% of all net users. Among the sub-segments, blogging is slightly more common among working women at 23% and relatively the least among women students at 19%.

18

India Online 2007

At 9% usage, incidence of visiting local language websites is also lower among women as compared to the 12% usage among all internet users. Working women display a marginally better disposition to local language websites at 10% usage.

Online women are more ‘guarded’ in their response to online marketing stimuli If 73% of internet users have responded to at least one online marketing stimulus in the past, this is slightly lower at 69% among women on the net. In fact, their responsiveness is lower to all types of online marketing stimuli. Among the women subgroups, surprisingly it is the housewives who are better disposed to all types of online marketing stimuli. Women also buy online noticeably less – 38% have ever bought online compared to 43% among all internet users. Among the subgroups, working women have bought online relatively the most (46%) and women students relatively the least (26%). Table 7: Response to online marketing stimuli and online buying behavior Working women

Housewives

Students

All women users

All Internet Users

Participated in an online contest

36%

41%

37%

38%

43%

Clicked a banner ad

44%

50%

48%

45%

47%

Clicked a sponsored search ad

27%

34%

31%

29%

37%

Sample Base

Clicked a product/service e-mailer

9%

14%

7%

9%

14%

Online buyers

46%

40%

25%

38%

43%

Bid/Bought in an online auction

19%

19%

14%

18%

23%

Yahoo is the most ‘salient’ and the most used website among online women Yahoo is not only the most ‘top of mind’ recalled online brand of all among women at 35% (followed by Google at 26%), it is also the most used website. In terms of actual usage, again Yahoo leads with a 33% user share (as against Google’s 30%). This leadership of Yahoo both in the minds and the clicks at the overall level runs across all the three subgroups of women – the only exception to this trend are working women for whom though Yahoo (34%) remains the most salient, it is Google that emerges the most used at 32% (compared to Yahoo’s 30%). While Rediff has a relatively higher preference among working women and housewives, Orkut is expectedly used relatively more by the women students.

19

Women on net

Table 8: Most used website overall among online women Working Women

Housewives

Women Student

All Women

1,439

317

775

2,774

All Internet Users 14,075

Yahoo

30%

33%

36%

33%

27%

Google

32%

27%

27%

30%

29%

Rediff

14%

13%

4%

10%

11%

Orkut

1%

2%

16%

6%

8%

Gmail

5%

4%

1%

3%

4%

Hotmail

2%

2%

1%

2%

2%

Indiatimes

1%

1%

0%

1%

1%

Naukri

1%

1%

0%

1%

1%

Wikipedia

0.2%

0.0%

2%

1%

1%

Ebay

0.2%

1%

1%

0.4%

0.4%

Website Sample Base

The website preference of women across various specific online activities broadly follows the same trend as among all internet users. Their website preferences differ from overall net users only for four activities viz. Sports content, local language content, financial news/info and blog sites. However, among the three online women subgroups, website preferences do differ across specific online activities. Of the 23 activities covered, for 12 categories the subgroups show some distinctions in preference of the leading website.

20

India Online 2007

Table 9: Most used websites on preferred basis by online women for specific online activities Online Activity

Working women

Housewives

Students

All Women

Info Search – Local Languages

Google, 74%

Google, 67%

Google, 76%

Google, 74%

Info Search – English

Google, 73%

Google, 70%

Google, 74%

Google, 72%

Social Networking

Orkut, 63%

Orkut, 53%

Orkut, 74%

Orkut, 67%

Instant Messaging

Yahoo, 55%

Yahoo, 77%

Yahoo, 67%

Yahoo, 62%

Emailing

Yahoo, 49%

Yahoo, 57%

Yahoo, 71%

Yahoo, 58%

Yahoo, 28%

Yahoo, 48%

Orkut, 50%

Orkut, 34%

Ebay, 32%

Ebay, 38%

Ebay, 35%

Ebay, 32%

Online Education

Google, 43%

Google, 43%

Google, 49%

Google, 46%

Job Search

Naukri, 46%

Naukri, 35%

Monster, 30%

Naukri, 38%

Espnstarsports, 17%

Yahoo, 32%

Yahoo, 26%

Yahoo, 19%

BM, 31%

BM, 32%

Shaadi, 30%

BM, 29%

ICICIDirect, 39%

ICICIDirect, 32%

ICICIDirect, 50%

ICICIDirect, 38%

Yahoo, 23%

Astrology, 20%

Yahoo, 35%

Yahoo, 26%

Google, 21%

Magicbricks, 28%

Google, 28%

Google, 21%

Online Music

Raaga, 22%

Raaga, 20%

Raaga, 20%

Raaga, 21%

Online Games

Yahoo, 23%

Yahoo, 22%

Yahoo, 25%

Yahoo, 24%

Google, 14%

Google, 14%

Yahoo, 17%

Yahoo, 12%s

Makemytrip, 22%

Makemytrip, 26%

Yahoo, 23%

Makemytrip, 20%

Google, 15%

Yahoo, 30%

Google, 26%

Yahoo, Google, 17%

Online News

NDTV, 13%

Yahoo, 23%

Yahoo, 31%

Yahoo, 19%

Mobile Content

Yahoo, 15%

Yahoo, 22%

Yahoo, 30%

Yahoo, 21%

Google, 12%

Yahoo, 25%

Yahoo, 21%

Yahoo, 16%

Yahoo, 26%

Yahoo, 24%

Blogger, 24%

Yahoo, 19%

Dating / Friendship Online Shopping

Sports Content Matrimonial Search Online Share Trading Astrology Real Estate Info

Local language content Online Travel Financial News & Info

Cinema Content Blog sites

BM – Bharatmatrimony

At the overall online women level, Yahoo is the leading website for more specific online activities than Google. While Yahoo leads in 10 specific online categories Google leads only in 5 (in comparison, among overall net users Yahoo leads in 7 categories and Google in 6). It is only among the online working women subgroups that Google catches up with Yahoo. Here both Yahoo and Google lead in 7 specific online categories each.

21

Women on net

Some highlight points on the media habits of women X

Women, specifically housewives and students are significantly ‘heavier’ watchers of TV as compared to overall net users. While 13% of all net users watch TV for more than 2 hours a day, 22% each of both online housewives and women students do so. Only 115 of online working women watch TV for more than 2 hours a day.

X

While overall online women are as heavy readers of newspapers as online men (14% of each spending more than 1 hour a day in reading newspaper), housewives are marginally ‘heavier’ readers of newspaper (16%).

X

Online working women are the relatively ‘lightest’ listeners of radio as well. Only 10% of them listen to radio for more than 2 hours a day (against 17% each for online housewives and women students and only 10% among all net users).

X

Star Plus, Zee, Sun and Sony among the TV channels, Times of India and Hindu among the newspapers, Femina, Women’s Era and Reader’s Digest among magazine, and Radio Mirchi among the radio channels enjoy higher popularity among online women net users. Among the subgroups, Star Plus is relatively more popular among online housewives (29%) and less popular among online working women (21%). The Hindu newspaper is relatively more popular among women students (24%) than among the others. Among magazines, Femina is relatively more popular among working women and housewives (14% each) and Reader’s Digest relatively more among the women students (14%). And lastly, Radio Mirchi is relatively more popular among housewives (48%) and relatively less popular among women students (32%).

22

India Online 2007

Detailed FindingsWomen on net

23

Women on net

Reading the Graphs & Tables Chart: Age group distribution Age 13-18 years Age 25-35 years Age 46-55 years 36% 31%

Current Year 40%

20%

Age 19-24 years Age 36-45 years Above Age 55 years

13%

11%

6% 2%

Current year base

0% All Users

Base: 25,060

Same series color as the current year graph, showing an increase of 5% in the proportion of 13 to 18 years age group

Change from previous year

Change from PY 10% 5%

5%

1%

2%

1%

0% -5% -10%

-5%

-4%

Base: 25,060(CY), 20,268(PY)

Current year base

Previous year base

24

India Online 2007

Table: Preferred websites - emailing Working Women

Housewives

Women Student

All Women

All Internet Users

Yahoo

49%

55%

49%

58%

12%

% Change

10%

18%

11%

8%

-3.0%

Gmail

21%

21%

22%

21%

11%

Website

Change from previous year figures

% Change Rediff % Change Hotmail % Change

Fields marked with * means that the field is added this year hence not comparable to last year

6%

8%

10%

10%

-4.6%

20%

17%

19%

15%

7%

1%

-3.5%

-4.2%

-3.8%

-2.9%

6%

4%

6%

5%

6%

-5.5%

-10.8%

-5.6%

1%

-1.1%

Indiatimes

0.8%

0.7%

1%

0.8%

5%

% Change

-9.4%

-8.9%

-10.0%

-12.2%

-1.3%

1%

0.8%

1%

1%

3%

-3.5%

-1.8%

-1.0%

-1.1%

-2.1%

1%

0.8%

0.5%

0.0%

3%

0.4%

0.4%

0.3%

0.0%

2%

-0.5%

-0.9%

-0.6%

-1.5%

-0.5%

0.1%

0.0%

0.1%

0.1%

1%

0.2%

0.2%

0.0%

0.0%

0.9%

Sify % Change Sancharnet/BSNL* % Change VSNL % Change AOL* % Change Lycos* % Change

Base: 9,404(CY), 6,100(PY)

Current year base

Previous year base

A blank in this row means that this attribute was not included in last year’s survey & therefore no “change over previous year” can be presented

25

Women on net

Popularity of the Activity Table 10: Popularity of various internet activities Activity

All Users (Proportion)

All Users (In Millions)

Emailing

95%

24.0

Job Search

73%

18.4

Instant messaging

62%

15.6

Check news

61%

15.4

Music

60%

15.1

Chatting

59%

14.9

Info search - all search engines

58%

14.5

Check Sports

57%

14.4

E-greetings

57%

14.4

Infosearch - English search engines

56%

14.0

Online games

54%

13.7

Dating/Friendship

51%

12.9

Mobile contents (ring tones / games, etc.)

50%

12.5

Search work related info

49%

12.3

Matrimonial search

48%

12.0

Educational / Learning material

48%

12.0

Screensavers/wallpapers

46%

11.5

Astrology

46%

11.5

Check financial info

45%

11.4

Search for product information

45%

11.2

Social networking / Communities

44%

11.0

Buy Online

43%

10.9

Share pictures

40%

10.0

Check real estate info

37%

9.2

Check hobby related info

32%

7.9

Check business/Financial news

30%

7.6

Net banking

30%

7.6

Check health & lifestyle info

30%

7.6

Movies

29%

7.4

Check cinema content

28%

7.0

Info search - local language search engines

28%

6.9

Check / read blogs

27%

6.7

Business/professional networking

26%

6.6

Check personal travel related info

26%

6.5

Buy other than travel products

24%

6.1

Look for Seminar/workshops

24%

6.0

Online bill payment

22%

5.6

Check business travel related info

19%

4.7

Adult content

18%

4.6

26

India Online 2007

All Users (Proportion)

All Users (In Millions)

Online stock trading

13%

3.3

Net telephony

13%

3.2

Comment on blog post

12%

3.0

Local language website usage

12%

2.9

7%

1.7

Activity

Have a blog site of own

Base: 25,060

27

Women on net

Demographic Profile Chart 4: Gender breakup Current Year 100%

M ale

Female

82%

80% 60% 40% 18% 20% 0% All Internet Users

Base: 4,596

Chart 1: Gender breakup Change from PY 10%

6%

5% 0% -5% -10%

-6%

Base: 4,596(CY), 4,000(PY)

28

India Online 2007

Chart 5: Age group distribution 13-18 yrs

Current Year

19-24 yrs 60%

60%

40%

25-35 yrs

57%

47% 37% 36%

39% 30%

20%

9%

36%

11%

11%

All Women

All Internet

4%

0.0%

1%

31%

0% Working

Housewives

Women

Women Student

Users

Base: 4,596

Chart 2: Age group distribution Change from PY

9%

10%

0%

7% 0.0%

-0.2% -1%

-2%

-4% -10%

5%

2%

-5%

-1% -4%

-5% -4%

-8%

Base: 4,596(CY), 4,000(PY)

29

Women on net

Chart 6: City class - by population size Up to 1 Lakh

Current Year

56%

60%

1-5 Lakhs

5-10 Lakhs

55%

Above 10 Lakhs 51% 45%

43% 40%

31% 23%

20%

14% 8%

26%

24% 11% 10%

14% 12%

13% 10%

29% 15% 12%

0% Working Women

Housewives

Women Student

All Women

All Internet Users

Base: 4,596

30

India Online 2007

Chart 7: City class - by market size M etro 49%

Current Year 48% 50%

Urban uptowns

20%

Others

44% 37%

34%

40% 30%

Emerging Towns

33%

24% 14% 14%

12% 12%

Working

Housewives

33%

27%

27% 17% 15%

15% 14%

16% 14%

Women

All Women

All Internet

10% 0%

Women

Student

Users

Base: 4,596

Chart 3: City class - by market size Change from PY 16% 20%

15% 6%

10%

17%

15%

14% 4%

0% -10% -20%

-9%

-1% -6%

-3% -11% -11%

-3%

-2% -9%

-4%

-2% -11%

-15%

Base: 4,596(CY), 4,000(PY)

31

Women on net

Table 11: Top 10 cities Cities

Working Women

Housewives

Women Student

All Women

All Internet Users

Delhi

17%

14%

13%

15%

12%

% Change

11%

10%

10%

10%

-3.3%

Mumbai

16%

13%

8%

13%

10%

% Change

-1.8%

1%

2%

-0.1%

-5.0%

Bangalore

10%

9%

5%

8%

6%

% Change

-5.7%

0.1%

-1.2%

-2.7%

-3.0%

Hyderabad

6%

8%

4%

6%

5%

% Change

1%

5%

-1.0%

0.1%

-1.5%

Chennai % Change Kolkata % Change

5%

7%

4%

5%

4%

-1.1%

3%

0.3%

-0.4%

-1.4%

3%

2%

3%

3%

3%

-2.1%

-5.0%

-0.2%

-1.7%

-2.2%

Pune

4%

3%

1%

3%

3%

% Change

2%

2%

-1.2%

1%

-1.4%

Lucknow

1%

1%

2%

2%

1%

-2.6%

0.0%

-1.8%

-1.9%

-0.2%

1%

2%

1%

1%

2%

0.3%

0.5%

1%

0.5%

-0.6%

% Change Ahmadabad % Change Coimbatore % Change

1%

2%

2%

1%

0.9%

0.3%

0.9%

-2.1%

-0.6%

-0.4%

Base: 4,596(CY), 4,000(PY)

32

India Online 2007

Chart 8: Region-wise break-ups North

Current Year 50%

East

44%

28% 21%

26%

20%

20% 10%

27%

21%

40%

26%

23%

13%

7%

West

43%

40%

40% 30%

South

47%

12%

9%

6%

26%

22%

0% Working

Housewives

Women

Women

All Women

All Internet

Student

Users

Base: 4,596

Chart 4: Region-wise break-ups Change from PY 20% 9%

10%

11%

9%

7%

5%

9%

8%

0% -10%

-3% -10%

-20%

-8% -10%

-2% -16%

6%

6% 1%

6%

-3% -11%

-13%

Base: 4,596(CY), 4,000(PY)

33

Women on net

Table 12: Preferred language of reading Language English % Change Hindi % Change

Working Women

Housewives

Women Student

All Women

All Internet Users

51%

51%

36%

46%

41%

-18.3%

-10.7%

-38.5%

-23.4%

-18.3%

13%

17%

22%

16%

19%

-0.4%

3%

10%

4%

0.7%

Tamil

8%

5%

9%

7%

6%

% Change

5%

1%

5%

4%

3%

Telugu

5%

8%

7%

6%

6%

% Change

4%

6%

6%

4%

4%

Malayalam

5%

5%

6%

5%

4%

% Change

3%

3%

4%

3%

0.4%

Marathi

5%

4%

3%

5%

5%

% Change

1%

3%

2%

2%

1%

Kannada

4%

4%

2%

4%

4%

% Change

1%

0.8%

2%

2%

2%

Bengali

2%

1%

3%

2%

3%

0.6%

-2.6%

3%

0.8%

2%

% Change Gujarati

2%

0.8%

2%

2%

4%

% Change

2%

-0.8%

2%

1%

2%

Oriya

1%

0.8%

4%

2%

3%

% Change

1%

0.1%

2%

1%

2%

Base: 4,596(CY), 4,000(PY)

34

India Online 2007

Socio-Economic Profile Chart 9: Socio economic classification SEC A

Current Year 50% 40%

31%

SEC B

32%

31%

34% 27%

26%

20%

13% 10%

6%

10%

SEC D

SEC E

42%

34%

30%

SEC C

23%

20% 20% 15% 14%

24%

23% 14%

11% 6%

4%

3%

32%

7%

0% Working

Housewives

Women

Women

All Women

Student

All Internet Users

Base: 4,596

Chart 5: Socio economic classification Change from PY 20% 10% 0% -10%

1% 3% 0.2% 0.2%

8% 7% 6%

-4%

5%

-9% -7%

-20% -30%

4%

17% 11% 8%

-25%

8% 3%

7% 0.3% 2% -5% -5%

-15% -21%

Base: 4,596(CY), 4,000(PY)

35

Women on net

Chart 10: Highest educational qualification College but not Graduate Graduate & above - general stream Graduate & above - professional stream

Current Year

70%

64%

58%

60% 50% 40% 30% 20% 10%

49% 39%

33% 25% 12%

19% 19%

17%

17%

22%

23%

25%

11%

0% Working

Housewives

Women

Women

All Women

All Internet

Student

Users

Base: 4,596

Chart 6: Highest educational qualification Change from PY 20%

16% 11%

10% 3% 0% -10%

-0.2%

3%

2%

0.4%

4%

2%

-1% -9%

-7%

-9%

5%

-4%

Base: 4,596(CY), 4,000(PY)

36

India Online 2007

Chart 11: Occupational break up Unemployed

Current Year

Employed

70% 60% 50%

62% 53%

47%

38%

40% 30% 20% 10% 0% All Women

All Internet Users

Base: 4,596

Chart 7: Occupational break up Change from PY 2% 1%

1% 0.3% 0% -1%

-0.2% -1%

-2%

Base: 4,596(CY), 4,000(PY)

37

Women on net

Chart 12: Function / field of occupation M ARCOM

Current Year 70%

IT/SW

Finance

Others

64%

60%

54%

50% 40% 30% 20% 10%

14%

19%

14% 8%

18% 10%

0% Working Women

All Internet Users

Base: 2,375

38

India Online 2007

Chart 13: Head of the household Head of the household

Current Year

91%

100%

Not head of the household 94% 75%

80%

61%

60% 40%

47%

39%

53%

25% 9%

20%

6%

0% Working

Housewives

Women

Women

All Women

Student

All Internet Users

Base: 4,596

Chart 8: Head of the household Change from PY 30% 21% 20%

23% 15% 6%

10%

5%

0% -10%

-6%

-20% -30%

-21%

-5% -15% -23%

Base: 4,596(CY), 4,000(PY)

39

Women on net

Economic Profile Chart 14: Monthly family income Up to Rs. 10K

Current Year 50% 40%

41% 37%

10-30K

30-50K

41%

39%

41%

36%

31%

Above 50K 39% 38%

37%

30% 20%

16% 14%

12% 10%

14% 9%

10%

12% 10%

13% 10%

0% Working

Housewives

Women

Women

All Women

All Internet

Student

Users

Base: 3,704

Chart 9: Monthly family income Change from PY 10% 2% 2% 2% 5%

7% 8%

8%

7% 2%

4%

3%

4%

5%

5% 4%

0% -5% -10% -15%

-3% -6% -10%

-12%

-20%

-13%

-16%

Base: 3,704(CY), 4,000(PY)

40

India Online 2007

Chart 15: Most expensive vehicle owned by the household 2 Wheeler

Current Year 50% 40%

4 Wheeler

Others 44%

43% 37%

36%

34%

36% 31%

35%

28%

30% 20%

11%

10%

9%

7%

5%

5%

28%

0% Working

Housewives

Women

Women

All Women

All Internet

Student

Users

Base: 4,596

Chart 10: Most expensive vehicle owned by the household Change from PY 10%

5%

7%

4% 1%

1%

2%

0%

-5%

3%

6%

5% 5% 2% 2%

0.1%

2%

0.4%

-3%

Base: 4,596(CY), 4,000(PY)

41

Women on net

Chart 16: Ownership of credit cards (individually) Don't own a credit card

Current Year 100% 80%

Own a Credit Card

84% 71%

69%

63%

67%

60% 37%

31%

40%

34%

29% 16%

20% 0% Working

Housewives

Women

Women

All Women

Student

All Internet Users

Base: 4,596

Chart 11: Ownership of credit cards (individually) Change from PY 10%

5%

5%

7% 4%

5%

3%

0% -5% -10%

-5%

-4%

-3%

-5% -7%

Base: 4,596(CY), 4,000(PY)

42

India Online 2007

Table 13: Household asset ownership Asset

Working Women

Housewives

93%

96%

1%

2%

89%

90%

1%

2%

Fridge

79%

93%

% Change

0.0%

2%

Bank Account*

83%

80%

74%

Color TV % Change Mobile Phone % Change

Women Student

All Women

All Internet Users

92%

93%

92%

-1.5%

0.5%

3%

90%

90%

90%

1%

2%

5%

83%

82%

75%

0.7%

0.4%

4%

79%

82%

% Change Cable TV connection/DTH

71%

80%

74%

73%

72%

-12.8%

-5.3%

-3.5%

-9.4%

-4.6%

Computer/Laptop

59%

88%

77%

68%

67%

% Change

16%

18%

15%

16%

18%

Camera*

62%

72%

73%

67%

64%

% Change

% Change Landline Phone % Change Washing Machine % Change Home % Change Life Insurance % Change Music System/DVD/MP3*

59%

68%

72%

65%

62%

-3.2%

-9.9%

-2.2%

-3.8%

-1.9%

57%

74%

67%

62%

57%

-4.4%

4%

2%

-1.5%

2%

53%

58%

72%

60%

58%

-10.2%

-2.3%

-4.7%

-7.2%

-10.0%

59%

61%

55%

59%

61%

-2.2%

-6.4%

-1.1%

-1.4%

1%

52%

58%

58%

54%

55%

54%

49%

32%

46%

52%

% Change Debit Card % Change

2%

3%

6%

3%

7%

Credit Card

38%

45%

32%

36%

35%

% Change Fixed Deposits*

7%

4%

9%

8%

8%

32%

38%

41%

36%

34% 33%

% Change Medical Insurance/CGHS

32%

35%

30%

31%

% Change

-1.6%

-1.8%

1%

0.3%

3%

Microwave

27%

38%

28%

29%

24%

% Change Air Conditioner % Change Mutual Funds % Change Video Camera*

4%

-2.5%

0.5%

1.70%

5%

25%

37%

31%

28%

25%

1%

-2.4%

5%

2%

5%

21%

27%

19%

21%

22%

-4.4%

-4.0%

-3.8%

-3.5%

-1.2%

17%

27%

23%

20%

20%

15%

21%

18%

17%

20%

17%

23%

13%

16%

21%

9%

9%

10%

9%

10%

% Change Share of Companies* % Change Demat Account* % Change IPod* % Change Chit Fund Deposits % Change

6%

7%

12%

8%

7%

-25.2%

-25.3%

-23.3%

-25.0%

-19.9%

Base: 4,596(CY), 4,000(PY)

43

Women on net

Chart 17: Current loan liabilities Home Loan

Current Year 50%

43%

42%

Personal Loan 43%

Car Loan 45%

43%

40% 30%

22% 19%

20%

20%

13%

20%

18% 12%

20%

13%

12%

All Women

All Internet

10% 0% Working Women

Housewives

Women Student

Users

Base: 4,596

44

India Online 2007

Net Usage Status Chart 18: Years of experience in using internet Up to 1 year

Current Year 70%

63%

48%

50%

38%

35%

40% 20%

M ore than 2 years 57%

60%

30%

1-2 years

66%

19% 16%

42%

21%

17%

26% 17%

20% 16%

All Women

All Internet

10% 0% Working

Housewives

Women

Women Student

Users

Base: 4,596

Chart 12: Years of experience in using internet Change from PY 5%

0%

0.0%

0.2%

4% 2%

1%

0.5%

0.2%

-0.1%

-1% -2%

-5%

1% 0.0%

0.3%

-2%

-5%

Base: 4,596(CY), 4,000(PY)

45

Women on net

Chart 19: Place of accessing internet Place of work (office / school / college)

Current Year 92%

100%

73%

78%

75%

60% 48% 39%

40%

Cyber cafe

86%

80% 60%

Home

61% 45%

59% 47%

39%

34% 22%

20% 0% Working

Housewives

Women

Women

All Women

All Internet

Student

Users

Base: 4,596

Chart 13: Place of accessing internet Change from PY 30% 20% 10%

9%

23%

22%

15%

13% 6%

8%

8%

9%

19% 13%

11% 5%

1%

0% -10% -20%

-14%

Base: 4,596(CY), 4,000(PY)

46

India Online 2007

Chart 20: Type of internet connection at home Broadband

Current Year 80%

Regular Dial Up

Others

79%

71%

68%

71%

68%

60% 40% 15%

20%

8%

7%

13%

16%

13% 7%

10%

All Women

All Internet

7%

6%

0% Working

Housewives

Women

Women Student

Users

Base: 2,835

Chart 14: Type of internet connection at home Change from PY 30% 20%

17%

13%

10%

15% 3%

1%

1%

16%

14% 2%

0% -10%

-6%

-20%

-1% -9%

-10%

-9%

-11%

Base: 2,835(CY), 2,757(PY)

47

Women on net

Chart 21: Type of internet connection at office Broadband

Current Year 80%

Regular Dial Up

64%

61%

59%

53%

60%

Others

47%

40% 20%

7%

9%

9%

11%

7% 9%

7%

9%

7%

13%

0% Working

Housewives

Women

Women

All Women

All Internet

Student

Users

Base: 3,437

Chart 15: Type of internet connection at office Change from PY 10% 7%

8%

5%

7% 4%

2%

3%

0% -5%

-4% -4%

-2%

-10%

-2% -4%

-3%

-1% -4%

-6%

Base: 3,437(CY), 2,659(PY)

48

India Online 2007

Chart 22: Service provider subscribed to at home BSNL/Sancharnet

Current Year

Airtel/Bharti

VSNL / Tata

39% 40% 30%

28%

21%

17%

20%

35%

33%

31%

9%

10%

10%

All Women

All Internet

6%

10%

17%

16%

13%

12%

0% Working

Housewives

Women

Women Student

Users

Base: 2,835

Chart 16: Service provider subscribed to at home Change from PY 10%

7%

6%

5% 3%

5%

2%

0% -5%

-1%

-1%

-0.4%

-1%

-2%

-2% -5%

-2%

-3%

-2%

-10%

Base: 2,835(CY), 2,799(PY)

49

Women on net

Chart 23: Service provider subscribed to at office BSNL/Sancharnet

Current Year

27%

30%

Airtel/Bharti

VSNL / Tata 28%

28% 24%

23% 19%

20%

14%

15% 13% 9%

10%

15% 11%

11%

All Women

All Internet

6% 7%

0% Working

Housewives

Women

Women Student

Users

Base: 3,437

Chart 17: Service provider subscribed to at office Change from PY 10%

7%

3% 0%

0.0%

-0.3%

-1% -4% -10%

-6%

-6%

3%

2%

1%

2%

-1% -6%

-7%

Base: 3,437(CY), 2,665(PY)

50

India Online 2007

Net Usage Dynamics Chart 24: Frequency of accessing internet from home At least once daily Less than once a week 89% 82%

Current Year 100%

83%

Weekly, but not daily 84%

84%

80% 60% 40% 14%

20%

16%

11%

3%

14% 3%

1%

14% 3%

2%

0% Working

Housewives

Women

Women

All Women

Student

All Internet Users

Base: 2,741

Chart 18: Frequency of accessing internet from home Change from PY 20%

10%

4%

14% 9%

6%

9%

6%

9% 5%

3%

0% -1% -10%

-2%

-2%

-1%

-1% -8%

Base: 2,741(CY), 2,806(PY)

51

Women on net

Chart 25: Frequency of accessing internet from office At least once daily Less than once a week 90%

Current Year 100%

91%

Weekly, but not daily 86%

86%

69%

80% 60% 40%

26%

20%

7%

7% 3%

2%

5%

11%

3%

11%

3%

0% Working

Housewives

Women

Women

All Women

Student

All Internet Users

Base: 3,038

Chart 19: Frequency of accessing internet from office Change from PY 20%

15%

15% 10%

7%

5%

5%

1%

2%

3% 0.8%

2%

0.4%

0% -5%

-0.4%

-1%

-2%

-0.7%

-0.1% -2%

Base: 3,038(CY), 2,546(PY)

52

India Online 2007

Chart 26: Time of the day accessing internet from home M idnight to 9.00 AM

Current Year

59%

60%

9.00 AM -6.00 PM

6.00 PM - 12.00 M idnight 54%

52%

47%

40%

28%

24%

47%

28% 20%

17%

20% 8%

9%

6%

5%

4%

0% Working

Housewives

Women

Women

All Women

Student

All Internet Users

Base: 2,663

Chart 20: Time of the day accessing internet from home Change from PY 15% 10% 5%

10% 5%

4%

2%

1%

1%

1%

2%

2%

0% -5% -10%

-2% -7%

-15%

-8%

-5%

-7%

-10%

Base: 2,663(CY), 2,737(PY)

53

Women on net

Chart 27: Time of the day accessing internet from office M idnight to 9.00 AM

Current Year

9.00 AM -6.00 PM

80%

6.00 PM - 12.00 M idnight

69% 54%

60%

57%

51%

55%

40% 20%

7% 4%

7%

11%

9% 4%

8% 4%

12% 4%

0% Working

Housewives

Women

Women

All Women

Student

All Internet Users

Base: 3,056

Chart 21: Time of the day accessing internet from office Change from PY 5%

1%

2%

1%

1%

2%

1%

0.0%

0% -5% -10%

-1%

-0.4%

-2% -4% -6%

-5%

-3%

-10% -15%

Base: 3,056(CY), 2,583(PY)

54

India Online 2007

Chart 28: Duration of PC usage from home Light users

Current Year 80%

M edium users 71%

74%

70%

Heavy users

71%

67%

60% 40% 18% 20%

12%

22%

18% 8%

22%

20% 10%

12%

All Women

All Internet

7%

0% Working

Housewives

Women

Women Student

Users

Base: 2,842

Chart 22: Duration of PC usage from home Change from PY 10%

7%

5%

3%

2%

2%

2%

0.2%

1%

0% -1% -5%

-1%

-3%

-3%

-2%

-1% -2%

-5%

-10%

Base: 2,842(CY), 2,984(PY)

55

Women on net

Chart 29: Duration of internet usage from home Light users

Current Year 46% 50%

30%

34% 23%

19%

Heavy users

45%

44% 39% 38%

34%

40%

M edium users

43% 35%

34% 21%

22%

All Women

All Internet

21%

20% 10% 0% Working

Housewives

Women

Women Student

Users

Base: 2,662

Chart 23: Duration of internet usage from home Change from PY 10%

7% 4%

5%

2%

5%

4%

4% 1%

1%

0.0%

0% -5% -10% -15%

-2% -6%

-4%

-3%

-2%

-11%

Base: 2,662(CY), 2,676(PY)

56

India Online 2007

Chart 30: Duration of PC usage from office Light users

Current Year

M edium users

Heavy users

65%

70%

55%

60%

55%

49%

47%

50% 40% 30% 20%

28% 18% 17%

24%

20%

25%

31%

27%

22%

18%

10% 0% Working

Housewives

Women

Women

All Women

Student

All Internet Users

Base: 3,112

Chart 24: Duration of PC usage from office Change from PY 10% 5% 0% -5%

8% 5% 3%

2% -0.2%

0.2% -1%

-2% -5%

-10% -15%

2%

1% 1%

1%

-3%

-11%

Base: 3,112(CY), 2,643(PY)

57

Women on net

Chart 31: Duration of internet usage from office Light users

Current Year

M edium users

Heavy users

55%

60%

47%

45% 39% 40%

32% 26%

23%

45%

35% 25% 20%

24%

29%

26%

29%

20%

0% Working

Housewives

Women

Women

All Women

Student

All Internet Users

Base: 2,928

Chart 25: Duration of internet usage from office Change from PY 12%

15% 10% 5%

6%

6%

4%

4% 2%

1%

2%

1%

0% -5% -5%

-10% -15%

-9%

-7%

-8%

-5%

-3%

Base: 2,928(CY), 2,442(PY)

58

India Online 2007

Chart 32: Time spent by internet users on watching TV Light users

Current Year 46% 43%

50%

M edium users

44%

40%

41%

34%

30% 20%

41%

38%

22%

Heavy users 44%

43%

43%

22% 16%

11%

13%

10% 0% Working

Housewives

Women

Women

All Women

All Internet

Student

Users

Base: 4,074

Chart 26: Time spent by internet users on watching TV Change from PY 10% 5%

2%

6%

6%

5%

3%

3% 1%

0.4%

0% -2%

-5% -10%

-5%

-4%

-2% -4%

-3%

-7%

-15%

Base: 4,074(CY), 3,714(PY)

59

Women on net

Chart 33: Time spent by internet users on reading newspaper Light users

Current Year 60%

49%

47%

46% 41%

20%

Heavy users

16%

13%

46%

45% 41%

38%

37%

40%

M edium users

41%

14%

14%

All Women

All Internet

13%

0% Working

Housewives

Women

Women Student

Users

Base: 4,145

Chart 27: Time spent by internet users on reading newspaper Change from PY 40%

28%

25% 14%

12%

20%

25%

20%

26% 12%

12%

12%

0% -20% -40%

-40%

-39%

-32%

-37%

-38%

Base: 4,145(CY), 3,772(PY)

60

India Online 2007

Chart 34: Time spent by internet users on listening to radio Light users

Current Year 80%

M edium users

Heavy users 72%

67%

63%

60%

59% 60% 40% 24% 17%

23% 20%

10%

24%

23%

17%

19%

13%

10%

0% Working

Housewives

Women

Women

All Women

All Internet

Student

Users

Base: 3,019

Chart 28: Time spent by internet users on listening to radio Change from PY 10% 6%

4%

3%

5%

3%

2%

0.1%

0.0% 0% -5%

-4%

-2%

-1% -4%

-3%

-2%

-0.4% -3%

-10%

Base: 3,019(CY), 2,718(PY)

61

Women on net

Preferred Net Activities Table 14: Popularity of various internet activities Activity

Working Women

Housewives

Women Student

All Women

Emailing

97%

95%

91%

95%

95%

% Change

11%

20%

14%

12%

0.8%

Job Search

82%

64%

61%

74%

73%

% Change

28%

19%

10%

21%

20%

E-greetings

70%

70%

64%

68%

57%

% Change

2%

4%

1%

2%

0.5%

Instant messaging

58%

50%

66%

59%

62%

% Change

22%

19%

27%

23%

25%

Chatting

52%

59%

71%

58%

59%

% Change

All Internet Users

9%

16%

19%

13%

10%

Music

53%

45%

67%

55%

60%

% Change

10%

3%

19%

12%

12%

Check news

57%

52%

50%

54%

61%

% Change

7%

2%

2%

5%

8%

Astrology

53%

44%

52%

51%

46%

% Change

5%

0.2%

10%

4%

12%

Search work related info

61%

40%

38%

50%

49%

% Change

16%

-5.9%

-10.5%

3%

-0.5%

Screensavers/wallpapers

47%

41%

58%

49%

46%

-0.9%

-0.3%

8%

2%

-2.1%

47%

36%

55%

47%

48%

% Change Educational / Learning material % Change

-1.4%

-10.2%

-0.1%

-3.9%

-4.0%

Online games

45%

44%

50%

46%

54%

% Change

11%

10%

14%

11%

20%

Matrimonial search

49%

32%

32%

42%

48%

% Change

34%

16%

22%

27%

33%

Dating/Friendship

42%

23%

49%

40%

51%

% Change

29%

18%

27%

26%

25%

Mobile contents (ring tones / games, etc.)*

42%

28%

42%

40%

50%

42%

46%

32%

40%

45%

4%

12%

9%

7%

8%

42%

57%

29%

40%

30%

% Change Search for product information % Change Check health & lifestyle info % Change

-1.1%

6%

-7.4%

-2.6%

-2.0%

Buy online

47%

45%

25%

39%

43%

% Change

14%

17%

12%

12%

15%

Share pictures

34%

43%

48%

39%

40%

3%

10%

13%

6%

7%

% Change

62

India Online 2007

Activity

Working Women

Housewives

Women Student

All Women

All Internet Users

Social networking / Communities* % Change

39%

23%

45%

38%

44%

Check hobby related info

35%

39%

41%

37%

32%

% Change

24%

25%

25%

23%

21%

Check Sports

40%

25%

37%

36%

57%

% Change

29%

12%

20%

23%

22%

Check financial info

41%

27%

25%

34%

45%

% Change

23%

16%

20%

22%

30%

Check real estate info

34%

26%

21%

29%

37%

% Change

22%

9%

16%

18%

26%

Check cinema content

23%

30%

33%

27%

28%

% Change

0.6%

5%

7%

4%

3%

Check personal travel related

31%

34%

15%

27%

26%

% Change

13%

5%

7%

10%

9%

Movies*

20%

26%

31%

24%

29%

25%

15%

27%

24%

24%

5%

6%

7%

5%

5%

32%

25%

7%

23%

30%

% Change Look for Seminar/workshops % Change Net banking % Change

6%

1%

-1.4%

4%

7%

27%

21%

12%

21%

30%

Business/professional

29%

12%

13%

21%

26%

% Change

29%

12%

13%

21%

12%

Check / read blogs*

21%

20%

18%

20%

27%

22%

20%

10%

17%

24%

22%

21%

9%

17%

22%

Check business/Financial news* % Change

% Change Buy other than travel products* % Change Online bill payment % Change Check business travel related % Change

6%

7%

3%

6%

8%

22%

15%

8%

16%

19% 19%

7%

7%

1%

5%

Local language website usage

10%

8%

8%

9%

12%

% Change

10%

8%

8%

9%

-30.3%

Net telephony

9%

14%

8%

9%

13%

% Change

3%

3%

2%

2%

3%

Online stock trading % Change Comment on blog post*

10%

12%

5%

8%

13%

-1.4%

2%

1%

-0.3%

-0.4%

8%

10%

7%

7%

12%

5%

4%

4%

4%

7%

5%

5%

3%

4%

18%

1%

0.7%

3%

2%

7%

% Change Have a blog site of own* % Change Adult content % Change

Base: 2,809(CY), 3,452(PY)

63

Women on net

Chart 35: Professional activities Current Year 100%

88%

Emailing - work related

79%

82%

67%

80% 58%

60%

Job Search

64% 50%

68%

Instant messaging 83% 59%

73% 62%

All Women

All Internet

66% 61%

74%

`

40% 20% 0% Working

Housewives

Women

Women Student

Users

Base: 2,809

Chart 29: Professional activities Change from PY 40% 28%

27%

19% 19%

22% 20%

21%

23%

25% 20%

10%

2% 0%

-20%

-9%

-8%

-3%

-3%

Base: 2,809(CY), 3,452(PY)

64

India Online 2007

Chart 36: Personal activities Emailing - personal

Current Year 100%

93%

89%

80% 52%

60%

Chatting 90%

86%

89%

71%

59%

57%

Check news

58%

52%

50%

59%

54%

61%

40% 20% 0% Working

Housewives

Women

Women

All Women

All Internet

Student

Users

Base: 2,809

Chart 30: Personal activities Change from PY

19%

20%

16%

15% 10% 5%

9% 5%

13% 10%

7% 1%

2%

2%

2%

8%

5% 1%

0% -5%

-1%

Base: 2,809(CY), 3,452(PY)

65

Women on net

Chart 37: Downloading activities Current Year

M usic

Screensavers/wallpapers 67%

70% 60%

53% 47%

50%

47%

58% 55%

Educational / Learning material 55%

60% 49%

47%

48% 46%

All Women

All Internet

45% 41% 36%

40% 30% 20% 10% 0% Working

Housewives

Women

Women Student

Users

Base: 2,809

Chart 31: Downloading activities Change from PY 20% 15% 10% 5% 0% -5% -10% -15%

19%

10% 3%

-1% -1%

12%

12%

8%

2% -0.1%

-0.3%

-4%

-2%

-4%

-10%

Base: 2,809(CY), 3,450(PY)

66

India Online 2007

Chart 38: E-Commerce related activities E-greetings

Current Year 80%

71%

60%

Check financial info

70%

Check real estate info 69%

66%

58% 46%

41% 35%

40%

27%

34% 25%

26%

22%

37% 29%

20% 0% Working

Housewives

Women

Women

All Women

All Internet

Student

Users

Base: 2,769

Chart 32: E-commerce related activities Change from PY 40%

30%

30%

24%

16%

20% 10%

3%

5%

27%

23%

21%

23%

19%

17% 9% 3%

3%

1%

0%

Base: 2,769(CY), 3,448(PY)

67

Women on net

Chart 39: Online shopping Buyers

Current Year

Non-Buyers 75%

80% 60%

46%

62%

60%

54% 40%

38%

40%

57% 43%

25%

20% 0% Working

Housewives

Women

Women

All Women

All Internet

Student

Users

Base: 2,809

Chart 33: Online shopping Change from PY 30% 20%

16%

14%

15%

11%

15%

10% 0% -10% -20% -30%

-16%

-14%

-11%

-15%

-15%

Base: 2,809(CY), 4,000(PY)

68

India Online 2007

Chart 40: Response to online marketing stimulus Clicked a banner ad Participated in an online contest Clicked a sponsored search ad

Current Year 60%

40%

50% 44% 36%

48%

41%

37%

34%

31%

27%

47% 43%

45% 38%

37% 29%

20%

0% Working

Housewives

Women

Women

All Women

All Internet

Student

Users

Base: 1,983

Chart 34: Response to online marketing stimulus Change from PY 24%

30%

16%

14% 10%

15%

9% 1%

13% 2%

1%

2%

-10% -14% -30%

-21%

-12% -19%

-19%

Base: 1,983(CY), 3,026(PY)

69

Women on net

Chart 41: Blogging activities Check/read blogs Have a blog site of own 79% 77%

Current Year 90%

81%

Comment on blog post None of the above 79%

75%

70%

60% 45% 30% 15%

21% 8%

5%

20% 10% 4%

18% 7%

27%

20% 4%

7%

12% 4%

7%

0% Working Women

Housewives

Women Student

All Women

All Internet Users

Base: 2,809

70

India Online 2007

Chart 42: Member of an online community Current Year 80%

74%

68%

Not a member of any online community M ember of an online community 65%

59%

57%

60%

43% 32%

40%

35%

41%

26%

20% 0% Working Women

Housewives

Women Student

All Women

All Internet Users

Base: 2,809

71

Women on net

Table 15: Membership by type of online community Working Women

Housewives

Women Student

All Women

All Internet Users

68%

74%

57%

65%

59%

Alumni & Schools

7%

6%

9%

8%

7%

Computers & Internet

4%

4%

3%

3%

5%

Schools & Education

1%

2%

6%

3%

3%

Romance & Relationships

1%

2%

5%

3%

5%

Music

1%

2%

4%

2%

3%

Business / Professional

3%

0.6%

2%

2%

3%

Individuals

2%

0.6%

3%

2%

2%

Games

2%

1%

2%

2%

2%

Arts & Entertainment

1%

1%

2%

1%

2%

Membership

Not a member of any online

Base: 2,809

72

India Online 2007

Table 16: Most used local language websites (other than English) Language

Working Women

Housewives

Women Student

All Women

All Internet Users

Tamil

19%

20%

29%

23%

19%

Marathi

28%

7%

9%

20%

12%

Malayalam

11%

5%

25%

14%

15%

Hindi

16%

24%

2%

13%

19%

Telugu

3%

32%

14%

10%

13%

Kannada

2%

1%

15%

5%

6%

Bengali

4%

0.0%

4%

5%

6%

Konkani

7%

0.0%

0.0%

4%

0.8%

2%

5%

0.0%

1%

3%

0.3%

0.0%

2%

0.7%

1%

Gujarati Oriya

Base: 225

73

Women on net

Table 17: Online activities desired in other languages Working Women

Housewives

Women Student

All Women

All Internet Users

Email

54%

51%

55%

55%

61%

Chatting

33%

33%

47%

37%

46%

Entertainment

32%

36%

47%

37%

45%

Online learning / education

27%

32%

37%

30%

31%

Search information

26%

28%

32%

29%

33%

Astrology

27%

30%

32%

29%

23%

Online news

24%

24%

27%

25%

31%

Online shopping

17%

18%

12%

15%

18%

Travel related information

16%

20%

10%

15%

16%

Matrimony

12%

11%

10%

11%

13%

7%

10%

6%

7%

12%

27%

29%

23%

26%

21%

Activity

Blog Not Interested

Base: 2,809

74

India Online 2007

Chart 43: Problems faced while surfing the internet Current Year 80%

Slow website opening 73%

65%

60%

48%

Virus / spyware 66%

60% 50% 44%

48%

Spam / junk mails

47%

45%

62% 45%

49% 49%

35%

40% 20% 0% Working Women

Housewives

Women Student

All Women

All Internet Users

Base: 4,596

75

Women on net

Table 18: Preferred websites - emailing Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Yahoo

49%

57%

71%

58%

53%

% Change

14%

23%

24%

20%

16%

Rediff

21%

19%

11%

17%

18%

-5.3%

-2.6%

-10.4%

-6.9%

-5.9%

19%

12%

13%

15%

20%

7%

5%

3%

5%

8%

% Change Gmail % Change Hotmail % Change

7%

6%

4%

6%

6%

-8.6%

-14.9%

-9.8%

-9.9%

-5.7%

Indiatimes

2%

0.5%

0.5%

1%

0.9%

% Change

-6.0%

-10.4%

-3.1%

-5.8%

-8.9%

0.9%

2%

0.4%

0.9%

1%

-1.9%

-2.2%

-2.7%

-2.5%

-2.5%

0.8%

1%

0.6%

0.7%

0.7%

0.6%

1%

0.0%

0.5%

0.5%

-0.6%

1%

-0.1%

-0.2%

-0.5%

0.0%

2%

0.0%

0.2%

0.2%

0.0%

0.2%

0.0%

0.0%

0.1%

Sify % Change Sancharnet/BSNL* % Change VSNL % Change Lycos* % Change AOL* % Change

Base: 4,596(CY), 4,000(PY)

76

India Online 2007

Chart 44: Multiple user shares of email websites Yahoo

Current Year 100%

Gmail 93%

89%

86%

Rediff 89%

89%

80% 56% 55%

60%

54% 45% 37%

40%

59% 57%

52% 50%

44%

20% 0% Working

Housewives

Women

Women

All Women

All Internet

Student

Users

Base: 4,596

Chart 35: Multiple user shares of email websites Change from PY 30% 23%

27% 18%

20% 9% 10%

25%

24%

4%

8%

5%

7%

4%

5% 0.4%

0.5%

0% -10%

-7%

Base: 4,596(CY), 4,000(PY)

77

Women on net

Chart 45: Number of email accounts and average per capita email ids One 38%

Current Year 40%

32%

30% 20%

Two

Three

35%

33%

29% 19%

16%

20%

28%

27%

26%

24%

18%

27%

15%

10% 0% Working

Housewives

Women

Women

All Women

All Internet

Student

Users

Base: 4,596

Chart 36: Number of email accounts and average per capita email ids Change from PY 20% 10%

10%

7%

3%

6%

4%

4%

8% 3%

5%

0% -2%

-10% -13%

-20% -30%

-20%

-21%

-20%

-19%

Base: 4,596(CY), 4,000(PY)

78

India Online 2007

Most Used Websites Table 19: Top of mind unaided recall - all websites Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Yahoo

34%

35%

36%

35%

30%

% Change

0.1%

-9.7%

-7.6%

-2.1%

-5.2%

Google

28%

27%

25%

26%

27%

% Change

7%

13%

6%

7%

7%

13%

13%

5%

10%

12%

-1.6%

-0.4%

-2.9%

-2.4%

-3.0%

Orkut

1%

2%

7%

4%

5%

% Change

1%

2%

7%

4%

4%

Gmail*

4%

2%

4%

3%

3%

2%

1%

1%

2%

2%

Rediff % Change

% Change Hotmail % Change

-3.5%

-2.8%

-3.0%

-3.8%

-3.0%

Contest2win

1%

0.4%

1%

1%

0.6%

% Change

1%

0.4%

1%

1%

0.6%

Indiatimes

1%

1%

0.4%

0.7%

1%

% Change

-6.3%

-6.5%

-1.6%

-4.7%

-4.3%

Naukri

0.5%

1%

0.3%

0.5%

0.5%

-1.3%

1%

-0.3%

-0.7%

-0.4%

Monster

0.8%

0.5%

0.1%

0.5%

0.3%

% Change

0.7%

0.5%

0.1%

0.4%

0.2%

% Change

Base: 4,505(CY), 3,983(PY)

79

Women on net

Table 20: Most used website - all websites Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Yahoo

30%

33%

36%

33%

27%

Google

32%

27%

27%

30%

29%

Rediff

14%

13%

4%

10%

11%

Orkut

1%

2%

16%

6%

8%

Gmail

5%

4%

1%

3%

4%

Hotmail

2%

2%

0.8%

2%

2%

Indiatimes

1%

0.9%

0.1%

0.7%

0.9%

Naukri

0.9%

1%

0.3%

0.7%

0.5%

Wikipedia

0.2%

0.0%

2%

0.6%

0.6%

Ebay

0.2%

0.7%

0.7%

0.4%

0.4%

Base: 2,774

80

India Online 2007

Table 21: Info search (English) Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Google

73%

70%

74%

72%

75%

Yahoo

9%

17%

8%

10%

10%

English

4%

5%

1%

3%

3%

Rediff

3%

1%

2%

2%

2%

Wikipedia

2%

3%

2%

2%

1%

MSN

2%

0.1%

0.6%

2%

1%

Dictionary

0.9%

0.3%

2%

1%

1%

Altavista

0.0%

2%

2%

0.7%

0.3%

BBC

0.4%

0.0%

0.0%

0.2%

0.5%

Timesofindia

0.1%

0.0%

0.5%

0.2%

0.3%

Base: 1,253

81

Women on net

Table 22: Info search (local language) Website Google

Working Women

Housewives

Women Student

All Women

All Internet Users

74%

67%

76%

74%

74%

Manoramaonline

3%

13%

0.2%

3%

2%

Kerala

4%

0.0%

0.0%

2%

1%

Webduniya

0.8%

11%

0.0%

2%

1%

Webulagam

1%

0.0%

1%

1%

0.8%

Chennaionline

1%

3%

0.0%

1%

0.6%

Guruji

2%

0.0%

0.0%

0.9%

2%

0.6%

0.0%

1%

0.7%

1%

MSN

1%

0.0%

0.0%

0.6%

0.8%

Khoj

0.3%

0.0%

1%

0.5%

1%

Eenadu

Base: 586

82

India Online 2007

Table 23: Job search Website Naukri % Change Monster

Working Women

Housewives

Women Student

All Women

All Internet Users

46%

35%

27%

38%

37%

-8.4%

-7.6%

-19.2%

-11.0%

-12.5%

23%

26%

30%

25%

27%

% Change

6%

7%

2%

5%

8%

Timesjobs

12%

15%

15%

13%

14%

% Change

5%

11%

8%

7%

7%

Google

3%

6%

8%

5%

5%

% Change

1%

3%

7%

3%

3%

Yahoo % Change Freshersworld % Change Rediff % Change Jobs % Change

2%

4%

3%

3%

3%

-2.0%

2%

0.8%

-0.2%

0.3%

2%

1%

4%

2%

2%

0.8%

0.6%

2%

0.9%

0.3%

2%

4%

0.8%

2%

2%

-1.6%

2%

-4.2%

-2.6%

-2.1%

2%

0.3%

2%

1%

1%

0.8%

0.1%

2%

0.0%

0.3%

Indiatimes

1%

0.3%

1%

0.9%

1%

% Change

0.7%

-6.2%

0.3%

-0.4%

-0.3%

Jobsahead

1%

0.0%

0.8%

0.8%

1%

% Change

-3.4%

-13.2%

-2.9%

-4.2%

-4.0%

Base: 2,075(CY), 2,547(PY)

83

Women on net

Table 24: Booking travel tickets Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Makemytrip

22%

26%

10%

20%

17%

% Change

15%

6%

2%

12%

7%

8%

9%

23%

13%

8%

-0.3%

-4.3%

21%

5%

0.8%

11%

17%

9%

12%

15%

-24.4%

-10.5%

-25.9%

-23.5%

-22.8%

12%

13%

15%

12%

16%

Yahoo % Change IRCTC % Change Yatra* % Change Google

14%

5%

13%

12%

11%

% Change

10%

0.3%

4%

7%

6%

4%

3%

3%

4%

5%

Rediff % Change

-1.9%

-1.9%

-5.0%

-3.1%

-2.2%

Travel

3%

2%

3%

3%

3%

% Change

2%

1%

1%

2%

1%

Travelguru

4%

1%

2%

3%

2%

% Change

4%

1%

1%

3%

2%

Airdeccan

3%

3%

1%

3%

2%

% Change

-6.2%

-4.1%

-4.6%

-4.7%

-4.1%

2%

1%

3%

2%

2%

Cleartrip* % Change

Base: 1,187(CY), 1,647(PY)

84

India Online 2007

Table 25: Online shopping (other than travel tickets) Website Ebay % Change

Working Women

Housewives

Women Student

All Women

All Internet Users

32%

38%

35%

32%

34%

-8.8%

-11.9%

-0.8%

-6.8%

-3.5%

Rediff

27%

20%

15%

23%

25%

% Change

0.0%

-5.3%

-7.5%

-3.1%

-4.0%

Yahoo

9%

11%

13%

11%

7%

0.8%

2%

8%

4%

-0.5%

Google

8%

7%

12%

8%

8%

% Change

5%

6%

8%

5%

5%

Indiatimes

6%

5%

8%

7%

7%

% Change

-3.7%

-2.5%

0.4%

-2.1%

-4.3%

6%

12%

4%

6%

6%

Indiaplaza

1%

0.5%

1%

2%

1%

% Change

0.1%

-1.1%

1%

0.4%

-0.1%

% Change

Futurebazaar* % Change

Shopping

1%

0.0%

1%

1%

2%

-2.6%

-1.2%

-0.9%

-1.9%

0.6%

MSN

0.7%

1%

0.0%

1%

0.7%

% Change

0.1%

1%

-1.5%

0.4%

0.3%

1%

0.1%

0.6%

1%

2%

0.4%

-1.7%

-4.4%

-1.0%

0.4%

% Change

Sify % Change

Base: 1,207(CY), 1,501(PY)

85

Women on net

Table 26: Online news Website Yahoo % Change NDTV % Change Rediff % Change

Working Women

Housewives

Women Student

All Women

All Internet Users

11%

23%

31%

19%

14%

2%

9%

12%

7%

4%

13%

15%

10%

12%

12%

-2.8%

4%

0.5%

-1.5%

-0.7%

14%

7%

5%

11%

10%

-0.5%

-1.1%

-6.2%

-2.6%

-2.3%

Google

9%

5%

11%

9%

9%

% Change

2%

0.7%

0.8%

2%

3%

Indiatimes

6%

6%

4%

6%

7%

% Change

-10.0%

-6.3%

-7.2%

-8.9%

-8.4%

4%

11%

3%

5%

3%

Timesofindia % Change

-2.0%

7%

-1.5%

-0.6%

-1.8%

Manoramaonline

5%

1%

2%

4%

3%

% Change

3%

0.7%

0.9%

2%

0.6%

MSN

3%

4%

4%

4%

3%

-2.2%

-15.5%

2%

-2.3%

-2.5%

% Change Aajtak % Change

3%

0.7%

2%

3%

5%

-2.3%

-0.5%

-2.7%

-1.8%

1%

BBC

3%

0.2%

2%

3%

5%

% Change

2%

-2.3%

-2.7%

0.6%

2%

Base: 1,457(CY), 2,165(PY)

86

India Online 2007

Table 27: Financial news & info (rates, quotes, etc.) Website

Working Women

Housewives

Yahoo % Change Google % Change Moneycontrol/CNBC % Change Rediff % Change

Women Student

All Women

All Internet Users

12%

30%

20%

17%

12%

-1.2%

13%

0.6%

2%

1%

15%

8%

26%

17%

13%

4%

4%

8%

4%

3%

11%

21%

9%

12%

13%

-5.9%

10%

7%

-0.6%

0.8%

8%

6%

6%

7%

6%

-0.1%

-2.8%

-2.6%

-1.2%

-1.8%

ICICI Direct/ICICI Bank

5%

7%

2%

4%

7%

% Change

4%

-9.9%

-4.6%

0.3%

-2.7%

Sharekhan

4%

1%

0.2%

4%

4%

% Change

-1.9%

-0.5%

-0.8%

-1.4%

-0.8%

4%

2%

2%

3%

4%

Economictimes

4%

0.0%

3%

3%

3%

% Change

1%

-6.8%

-2.5%

-0.3%

0.8%

Stockmarket*

3%

2%

3%

3%

2%

1%

0.0%

2%

3%

1%

-1.1%

-2.9%

2%

0.8%

-3.1%

NDTV/NDTVprofit* % Change

% Change MSN % Change

Base: 875(CY), 980(PY)

87

Women on net

Table 28: Online share trading Website

Working Women

Housewives

Women Student

All Women

All Internet Users

ICICI Direct

39%

32%

50%

38%

36%

Sherkhan

33%

18%

15%

30%

22%

Religare

7%

0.0%

9%

6%

4%

BSE

6%

0.0%

0.0%

4%

3%

Indiabulls

5%

3%

1%

4%

7%

Kotaksecurities

3%

4%

3%

3%

4%

0.0%

0.0%

0.0%

2%

2%

1%

0.0%

11%

2%

0.5%

0.9%

10%

0.0%

2%

3%

2%

0.0%

0.0%

1%

0.5%

Geojit Angeltrade 5Paisa Karvy

Base: 168

88

India Online 2007

Table 29: Real estate info Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Google

21%

11%

28%

21%

17%

Yahoo

13%

14%

19%

16%

14%

Magicbricks

13%

28%

8%

13%

14%

Realestates

9%

9%

14%

10%

10%

99acres

8%

12%

3%

7%

10%

Rediff

8%

7%

3%

7%

7%

Indiaproperty

6%

10%

0.6%

5%

5%

Property

3%

5%

0.1%

3%

3%

Manoramaonline

3%

0.0%

0.1%

2%

0.5%

Sulekha

2%

2%

0.0%

1%

1%

Base: 801

89

Women on net

Table 30: Matrimonial search Working Women

Housewives

Women Student

All Women

All Internet Users

Bharatmatrimony

31%

32%

25%

29%

29%

% Change

30%

31%

25%

29%

29%

Shaadi

28%

26%

30%

28%

28%

Website

% Change

-2.5%

-7.8%

-14.0%

-6.2%

-4.7%

Jeevansaathi

9%

5%

6%

7%

6%

% Change

8%

5%

6%

7%

5%

Yahoo

3%

7%

5%

5%

5%

-3.5%

4%

3%

0.5%

2%

Google

5%

5%

8%

5%

6%

% Change

5%

4%

8%

5%

5%

Matrimony*

3%

9%

9%

5%

5%

3%

11%

3%

5%

3%

Rediff

5%

1%

2%

4%

3%

% Change

1%

-0.8%

-1.5%

0.2%

-0.4%

Simplymarry*

2%

0.8%

3%

2%

3%

3%

0.0%

3%

2%

0.9%

% Change

% Change Tamilmatrimony* % Change

% Change Indiamatrimony* % Change

Base: 1,142(CY), 1,555(PY)

90

India Online 2007

Table 31: Dating/friendship search Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Orkut

26%

18%

50%

34%

36%

% Change

23%

15%

46%

31%

32%

Yahoo

28%

48%

25%

29%

23%

-6.0%

6%

-12.5%

-7.7%

-12.2%

12%

7%

5%

9%

8%

9%

1%

4%

6%

3%

% Change Google % Change Rediff % Change Fropper

9%

5%

3%

6%

7%

-3.3%

-4.0%

-10.1%

-5.2%

-4.4%

3%

2%

4%

3%

3%

-6.2%

-6.5%

-2.0%

-4.4%

-3.3%

2%

5%

2%

2%

1%

Friendship

2%

0.1%

2%

2%

0.9%

% Change

-0.7%

-0.2%

-0.5%

-0.2%

-0.5%

1%

2%

1%

1%

1%

0.7%

0.7%

-0.3%

0.5%

0.3%

% Change Tagged* % Change

Friends % Change Hi5 % Change Batchmates*

0.7%

4%

1%

1%

2%

-2.6%

-1.9%

-8.5%

-3.9%

-2.0%

1%

1%

0.0%

0.8%

0.4%

% Change

Base: 1,081(CY), 1,368(PY)

91

Women on net

Table 32: Social networking/communities Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Orkut

63%

53%

74%

67%

64%

Yahoo

13%

31%

17%

17%

16%

MSN

3%

2%

0.4%

2%

1%

Communities

3%

2%

0.3%

1%

1%

Ryze

2%

0.9%

0.3%

0.9%

0.3%

Tagged

1%

0.0%

0.0%

0.6%

0.4%

Fropper

0.9%

0.0%

0.2%

0.6%

0.4%

Hi5

0.0%

0.9%

1%

0.5%

0.9%

Bharatstudent

0.0%

0.0%

0.3%

0.1%

0.4%

Friends

0.0%

0.0%

0.0%

0.0%

1%

Base: 865

92

India Online 2007

Table 33: Online gaming Website

Working Women

Housewives

Women Student

All Women

All Internet Users

23%

22%

25%

24%

18%

-24.9%

-32.2%

-11.2%

-21.8%

-13.4%

9%

15%

18%

13%

17%

12%

12%

9%

11%

9%

% Change

6%

8%

3%

5%

-0.3%

Games

9%

4%

8%

8%

7%

% Change

1%

-1.7%

-1.8%

-0.1%

-0.8%

Contest2Win

5%

8%

1%

4%

3%

% Change

3%

7%

0.7%

3%

2%

Miniclip

2%

6%

3%

3%

4%

-0.1%

4%

-4.8%

-0.4%

0.3%

5%

1%

0.9%

3%

3%

Yahoo % Change Zapak* % Change Google

% Change Rediff % Change

0.6%

0.0%

-0.5%

-0.3%

-3.0%

Onlinegames

3%

3%

3%

3%

2%

% Change

3%

-0.1%

1%

2%

0.9%

Bigfishgames

1%

2%

4%

3%

0.8%

% Change

1%

2%

4%

3%

0.8%

MSN % Change

2%

0.4%

0.9%

2%

2%

-1.1%

-3.2%

-9.0%

-3.3%

-1.1%

Base: 1,271(CY), 1,388(PY)

93

Women on net

Table 34: Download mobile content Website Yahoo % Change Google % Change Rediff % Change Nokia % Change

Working Women

Housewives

Women Student

All Women

All Internet Users

15%

22%

30%

21%

14%

-10.1%

-3.6%

0.7%

-6.0%

-8.2%

13%

7%

12%

13%

10%

7%

5%

3%

7%

0.4%

15%

11%

9%

13%

12%

-12.4%

-16.6%

-9.0%

-14.2%

-10.1%

11%

12%

5%

9%

9%

8%

12%

3%

7%

5%

Indiatimes

5%

8%

8%

7%

7%

% Change

-5.9%

-4.1%

-4.8%

-4.8%

-7.2%

Hutch

5%

4%

2%

4%

3%

% Change

4%

3%

0.2%

3%

2%

Ringtones

4%

3%

3%

4%

3%

% Change

-1.6%

3%

-1.6%

-0.6%

0.3%

5%

5%

2%

3%

3%

-0.4%

4%

-3.7%

-1.3%

0.3%

Mobile9

3%

0.5%

2%

2%

4%

% Change

3%

0.5%

1%

2%

4%

Airtel % Change

Sify % Change

0.0%

0.0%

3%

0.9%

2%

-1.4%

-2.4%

0.5%

-0.7%

-0.8%

Base: 1,087(CY), 1,122(PY)

94

India Online 2007

Table 35: Preferred instant messaging applications Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Yahoo

55%

77%

67%

62%

63%

Google Talk

17%

9%

16%

16%

14%

Rediffbol

12%

6%

7%

9%

10%

MSN

11%

5%

2%

7%

5%

Orkut

1%

2%

5%

3%

3%

0.8%

0.0%

3%

1%

1%

Meebo Skype

1%

0.1%

0.0%

1%

0.6%

AIM

0.7%

0.0%

0.0%

0.3%

0.3%

Indiatimes

0.2%

0.0%

0.0%

0.1%

0.4%

Others

0.9%

0.9%

0.2%

0.7%

3%

Base: 1,614

95

Women on net

Table 36: Download music Website Raaga

Working Women

Housewives

Women Student

All Women

All Internet Users

22%

20%

20%

21%

22%

% Change

2%

2%

-0.3%

2%

5%

Yahoo

9%

14%

10%

11%

10%

-5.7%

-8.6%

-8.9%

-6.8%

-4.2%

8%

9%

11%

9%

7%

0.5%

8%

5%

3%

0.2%

5%

2%

7%

5%

5%

-0.5%

-2.7%

-9.1%

-3.0%

-1.6%

% Change Google % Change Cooltoad % Change Musicindiaonline

7%

8%

2%

5%

4%

% Change

4%

-0.4%

0.8%

1%

-0.3%

Music

7%

4%

3%

5%

4%

% Change

4%

2%

-0.7%

1%

1%

Youtube*

3%

2%

5%

4%

2%

Tamilsongs

2%

5%

2%

2%

2%

% Change

1%

3%

2%

2%

1%

Rediff

3%

3%

1%

2%

3%

-3.5%

-3.9%

-3.1%

-3.4%

-3.5%

2%

4%

1%

2%

1%

0.2%

1%

0.8%

0.6%

0.4%

% Change

% Change Livewire % Change

Base: 1,490(CY), 1,584(PY)

96

India Online 2007

Table 37: Sports content Website Yahoo % Change Espnstarsports*

Working Women

Housewives

Women Student

All Women

All Internet Users

12%

32%

26%

19%

12%

-5.9%

11%

6%

0.8%

-0.6%

17%

12%

23%

18%

29%

11%

11%

17%

13%

8%

5%

5%

8%

5%

2%

13%

7%

3%

9%

8%

-4.6%

1%

-5.1%

-4.2%

-3.7%

% Change Google % Change Rediff % Change Sports

10%

3%

5%

8%

4%

% Change

4%

-0.3%

3%

3%

1%

Cricinfo

5%

15%

3%

5%

14%

-0.8%

14%

1%

2%

5%

5%

4%

0.7%

4%

2%

-0.4%

-5.9%

-4.8%

-4.5%

-1.3%

3%

0.0%

2%

3%

1%

-3.1%

-13.7%

-2.8%

-2.9%

-1.5%

% Change NDTV % Change MSN % Change Indiatimes

3%

1%

5%

3%

3%

% Change

-1.8%

-0.8%

2%

-1.4%

-3.0%

Sify % Change

1%

0.0%

2%

1%

2%

-0.4%

-0.4%

0.9%

0.0%

-1.8%

Base: 969(CY), 1,051(PY)

97

Women on net

Table 38: Cinema content Website

Working Women

Housewives

Women Student

All Women

All Internet Users

8%

25%

21%

16%

11%

-9.1%

2%

8%

-0.5%

-2.0%

12%

10%

6%

10%

9%

% Change

7%

9%

-1.6%

4%

2%

Bollywood

6%

2%

3%

5%

5%

% Change

3%

0.7%

-1.4%

1%

0.7%

5%

5%

3%

4%

5%

-11.5%

1%

-0.3%

-7.0%

-4.6%

Yahoo % Change Google

Rediff % Change PVR Cinemas % Change Tamilcinemas % Change

6%

5%

0.9%

4%

5%

-0.3%

-6.7%

-2.2%

-1.5%

0.5%

4%

6%

1%

3%

3%

1%

-1.0%

-1.6%

0.7%

0.7%

Santabanta

0.5%

2%

7%

3%

3%

% Change

0.1%

2%

3%

2%

0.3%

3%

2%

2%

3%

4%

-3.5%

-0.4%

-1.4%

-2.8%

-0.2%

3%

0.0%

4%

3%

0.7%

Cinema % Change Andhravilas* % Change Indiafm % Change

3%

0.0%

3%

3%

5%

0.0%

-5.5%

-5.5%

-1.4%

-1.3%

Base: 1,143(CY), 1,120(PY)

98

India Online 2007

Table 39: Most used local language websites (other than English) Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Yahoo

12%

3%

17%

12%

8%

Google

14%

14%

4%

11%

12%

Webulagam

4%

12%

18%

9%

4%

Malayalamanorama

7%

9%

11%

9%

7%

Thinamalar

3%

3%

9%

7%

5%

12%

0.8%

0.0%

6%

4%

4%

19%

0.5%

4%

4%

0.0%

0.0%

0.0%

3%

0.7%

Kumudam

2%

0.0%

5%

3%

1%

Matrubhumi

2%

0.0%

4%

2%

1%

Marathiworld Webduniya Vaartha

Base: 225

99

Women on net

Table 40: Preferred blog sites Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Yahoo

26%

24%

8%

19%

18%

Blogger

16%

15%

24%

17%

11%

Rediff

15%

9%

16%

14%

10%

Blogspot

10%

7%

11%

14%

11%

Google

12%

12%

12%

12%

21%

Ibibo

8%

23%

13%

12%

10%

Hi5

3%

0.0%

8%

4%

2%

MSN

2%

0.0%

0.1%

3%

1%

2%

9%

0.0%

2%

0.7%

0.2%

0.0%

5%

2%

1%

Sulekha Mylot

Base: 259

100

India Online 2007

Table 41: Preferred astrology website Working Women

Housewives

Women Student

All Women

All Internet Users

Yahoo

23%

11%

35%

26%

22%

Astrology

19%

20%

20%

19%

19%

Google

8%

10%

10%

9%

11%

Rediff

8%

10%

3%

7%

9%

Indiatimes astrospeak

9%

9%

3%

7%

8%

Horoscope

3%

0.0%

3%

3%

2%

Sarafreder

2%

2%

3%

2%

3%

MSN

2%

3%

2%

2%

3%

Ivillage

1%

5%

0.8%

2%

0.8%

Astrolife

1%

3%

2%

2%

2%

Website

Base: 1,360

101

Women on net

Table 42: Preferred online learning / education website Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Google

43%

43%

49%

46%

34%

Yahoo

6%

12%

10%

9%

10%

Wikipedia

3%

3%

8%

5%

6%

Rediff

5%

1%

2%

3%

4%

Education

3%

3%

0.5%

2%

3%

ICFAI

3%

2%

0.1%

2%

1%

IGNOU

2%

1%

0.7%

1%

1%

Onlineeducation

2%

0.5%

0.3%

1%

0.8%

2%

0.0%

0.9%

1%

2%

0.7%

2%

0.2%

0.9%

0.8%

W3schools Annauniversity

Base: 1,310

102

India Online 2007

Most Used Offline Media Brands Table 43: Favorite TV channels TV Channel

Working Women

Housewives

Women Student

All Women

All Internet Users

21%

29%

25%

22%

13%

3%

5%

8%

5%

3%

Zee TV

10%

10%

7%

9%

3%

% Change

0.0%

2%

3%

1%

-0.2%

7%

11%

3%

6%

5%

-0.3%

5%

-1.2%

0.5%

0.8%

5%

4%

6%

6%

4%

-0.9%

-2.0%

0.4%

-0.5%

-1.0%

Star Plus % Change

Sun TV % Change Sony % Change Discovery

4%

2%

6%

4%

7%

% Change

0.5%

-2.6%

1%

0.2%

0.5%

NDTV

4%

3%

2%

3%

5%

% Change

0.1%

2%

0.1%

0.0%

0.6%

Star World

3%

3%

3%

3%

2%

% Change

1%

-0.8%

0.4%

0.6%

0.7%

M TV

1%

2%

5%

2%

3%

-1.9%

2%

0.6%

-0.2%

0.6%

3%

3%

2%

2%

3%

-0.6%

-2.9%

-7.1%

-3.0%

-1.2%

% Change Star One % Change HBO % Change

2%

1%

2%

2%

4%

-0.9%

0.4%

0.7%

0.2%

0.1%

Base: 2,500(CY), 2,942(PY)

103

Women on net

Table 44: Favorite newspapers Newspaper

Working Women

Housewives

Women Student

The Times of India

All Women

All Internet Users

31%

37%

37%

33%

35%

% Change

-6.8%

1%

10%

-1.6%

0.0%

The Hindu

16%

17%

24%

20%

18%

% Change

6%

3%

8%

7%

5%

The Hindustan Times

7%

6%

7%

7%

6%

% Change

-1.7%

-4.8%

-10.0%

-4.2%

-2.2%

Deccan Chronicle

3%

9%

3%

4%

4%

% Change

1%

8%

2%

2%

3%

Malyalam Manorama

6%

0.9%

0.5%

4%

2%

% Change

5%

-0.2%

-2.0%

2%

-0.2%

Indian Express

4%

1%

3%

4%

3%

% Change

2%

-3.1%

-3.8%

-0.2%

-0.4%

Eenadu

3%

3%

3%

3%

3%

% Change

1%

2%

1%

0.7%

0.3%

The Telegraph

2%

2%

4%

3%

3%

-1.3%

-0.6%

1%

-0.3%

0.5%

2%

2%

2%

2%

2%

-2.2%

1%

-1.8%

-1.0%

-1.6%

% Change The Tribune % Change Mid Day % Change

3%

3%

1%

2%

1%

-2.3%

0.6%

0.3%

-1.5%

-1.2%

Base: 2,526(CY), 2,805(PY)

104

India Online 2007

Table 45: Favorite magazines Magazine Femina % Change India Today % Change

Working Women

Housewives

Women Student

All Women

All Internet Users

14%

14%

9%

14%

4%

-7.3%

-1.6%

-0.6%

-2.8%

-0.8%

13%

15%

14%

13%

23%

-1.7%

5%

-11.1%

-3.6%

-5.5%

Reader's Digest

8%

9%

13%

10%

7%

% Change

1%

-1.7%

1%

0.2%

-1.0%

10%

11%

4%

8%

2%

4%

1%

-1.0%

2%

0.5%

Women's Era % Change Film Fare

3%

3%

9%

5%

3%

0.9%

2%

7%

3%

1%

Vanita

6%

4%

1%

5%

1%

% Change

4%

2%

-1.1%

3%

0.4%

The Week

3%

1%

3%

3%

5%

% Change

-0.7%

-1.5%

0.0%

-0.2%

1%

Star Dust

0.7%

0.7%

8%

3%

2%

% Change

-1.7%

-1.8%

7%

0.8%

-0.3%

4%

0.6%

2%

3%

0.9%

-1.9%

-3.9%

1%

-0.7%

-0.5%

% Change

Grihshobha % Change Cosmopolitan

3%

4%

2%

3%

0.8%

% Change

1%

-2.3%

0.2%

0.4%

0.0%

Base: 2,084(CY), 2,499(PY)

105

Women on net

Table 46: Favorite radio channels Working Women

Housewives

Women Student

All Women

All Internet Users

Radio Mirchi

36%

48%

32%

37%

38%

% Change

12%

24%

4%

12%

12%

Red FM

15%

7%

12%

13%

12%

Radio Channel

% Change

7%

4%

-2.9%

4%

3%

Radio City

10%

11%

13%

11%

11%

% Change

-4.6%

-2.4%

5%

-1.5%

-1.2%

13%

4%

8%

10%

11%

5%

-7.7%

-3.0%

-0.7%

-2.5%

AIR % Change AIR FM GOLD

6%

11%

5%

7%

5%

% Change

-30.9%

-24.8%

-22.4%

-28.7%

-24.2%

Suryan FM

5%

3%

7%

6%

6%

% Change

3%

0.2%

2%

3%

3%

Big FM*

4%

5%

6%

5%

5%

2%

1%

8%

4%

4%

% Change

0.5%

0.3%

7%

3%

2%

Fever FM*

3%

4%

3%

3%

3%

World Space

2%

2%

0.7%

2%

2%

% Change

2%

2%

0.6%

1%

0.9%

% Change AIR FM RAINBOW

% Change

Base: 1,580(CY), 2,367(PY)

106

India Online 2007

Offline Brands Recalled Table 47: TOM recall for brands TOM Brand Nokia

Working Women

Housewives

Women Student

All Women

All Internet Users

6%

2%

8%

6%

7%

0.2%

-2.1%

2%

0.4%

0.9%

Sony

6%

10%

4%

5%

8%

% Change

2%

-0.6%

2%

2%

3%

LG

5%

7%

4%

5%

4%

-1.4%

-2.0%

-0.9%

-1.0%

-0.1%

5%

4%

3%

4%

5%

-2.8%

0.2%

-1.5%

-2.4%

-2.0%

% Change

% Change Tata % Change Lakme

3%

3%

4%

4%

0.7%

% Change

1%

0.5%

2%

0.9%

0.0%

HLL

4%

3%

3%

3%

3%

% Change

2%

0.9%

2%

1%

1%

Samsung

3%

6%

3%

3%

2%

-0.7%

3%

0.8%

-0.3%

0.0%

3%

3%

1%

3%

2%

% Change Godrej % Change

0.3%

0.4%

0.7%

0.7%

0.4%

Colgate

3%

5%

0.6%

2%

3%

% Change

1%

2%

-0.2%

0.9%

1%

Nike % Change

2%

1%

4%

2%

3%

-1.5%

-3.2%

-1.4%

-1.1%

-0.4%

Base: 4,462(CY), 3,968(PY)

107

Segment Wise Detailed Tables

108

Table 1: Gender breakup Gender

Sample Base

Working Women

Housewives

Women Student

All Women

All Internet Users

2,435

499

1,264

4,596

25,060

Male

0.0%

0.0%

0.0%

0.0%

82%

Female

100%

100%

100%

100%

18%

Table 2: Age group distribution Age Group

Working Women

Housewives

Women Student

All Women

All Internet Users

2,435

499

1,264

4,596

25,060

13-18 yrs

1%

0.0%

39%

11%

11%

19-24 yrs

30%

9%

57%

36%

31%

25-35 yrs

47%

60%

4%

37%

36%

36-45 yrs

14%

22%

0.1%

11%

13%

46-55 yrs

6%

9%

0.0%

5%

6%

0.9%

1%

0.0%

0.8%

2%

Sample Base

Above 55 yrs

109

Table 3: City class - by population size City Class

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

2,435

499

1,264

4,596

25,060

Up to 1 Lakh

8%

10%

12%

10%

12%

1-5 Lakhs

14%

11%

14%

13%

15%

5-10 Lakhs

23%

24%

31%

26%

29%

Above 10 Lakhs

56%

55%

43%

51%

45%

Table 4: City class - by market size City Class

Working Women

Housewives

Women Student

All Women

All Internet Users

2,435

499

1,264

4,596

25,060

Metro

48%

49%

34%

44%

37%

Urban uptowns

14%

12%

15%

14%

14%

Emerging Towns

14%

12%

17%

15%

16%

Others

24%

27%

33%

27%

33%

Sample Base

110

Table 5: City wise distribution Cities

Working Women

Housewives

Women Student

All Women

All Internet Users

2,435

499

1,264

4,596

25,060

Delhi

17%

14%

13%

15%

12%

Mumbai

16%

13%

8%

13%

10%

Bangalore

10%

9%

5%

8%

6%

Hyderabad

6%

8%

4%

6%

5%

Chennai

5%

7%

4%

5%

4%

Kolkata

3%

2%

3%

3%

3%

Pune

4%

3%

1%

3%

3%

Lucknow

1%

1%

2%

2%

1%

Ahmadabad

1%

2%

1%

1%

2%

Coimbatore

1%

2%

2%

1%

0.9%

Sample Base

Jaipur

0.8%

1%

0.9%

0.9%

0.8%

Visakhapatanam

0.7%

0.8%

0.9%

0.8%

0.9%

Chandigarh

0.6%

1%

0.9%

0.8%

0.8%

Nagpur

0.7%

0.0%

0.9%

0.7%

0.8%

Vadodara

0.8%

1%

0.2%

0.7%

0.7%

Faridabad

0.9%

0.6%

0.4%

0.7%

0.6%

Thiruvanathapuram

0.7%

0.4%

0.6%

0.6%

0.6%

Kochi

0.8%

0.4%

0.4%

0.6%

0.5%

Indore

0.3%

0.6%

0.7%

0.5%

0.7%

Bhopal

0.5%

0.2%

0.6%

0.5%

0.6%

kanpur

0.5%

0.2%

0.6%

0.5%

0.5%

Vijayavada

0.3%

1%

0.6%

0.5%

0.5%

Madurai

0.3%

0.4%

0.8%

0.5%

0.4%

Ludhiana

0.5%

0.2%

0.4%

0.4%

0.6%

Patna

0.2%

0.2%

0.8%

0.4%

0.6%

Allahabad

0.2%

0.0%

0.8%

0.4%

0.4%

Nashik

0.5%

0.4%

0.5%

0.4%

0.4%

Mysore

0.4%

1%

0.3%

0.4%

0.4%

Goa

0.4%

0.4%

0.2%

0.4%

0.3%

Meerut

0.2%

0.4%

0.9%

0.4%

0.3%

Tiruchirapalli

0.3%

0.0%

0.6%

0.4%

0.3%

Surat

0.2%

0.4%

0.4%

0.3%

0.7%

Bhubaneswar

0.2%

0.0%

0.6%

0.3%

0.5%

Agra

0.2%

0.8%

0.2%

0.3%

0.3%

Amritsar

0.1%

0.4%

0.5%

0.3%

0.3%

Dehradun

0.3%

0.2%

0.6%

0.3%

0.3%

Cuttack

0.2%

0.2%

0.4%

0.2%

0.4%

Guwahati

0.1%

0.0%

0.2%

0.2%

0.3%

Rajkot

0.2%

0.0%

0.3%

0.2%

0.3%

Ranchi

0.3%

0.0%

0.2%

0.2%

0.3%

Jabalpur

0.1%

0.0%

0.3%

0.2%

0.2%

Jodhpur

0.2%

0.0%

0.2%

0.2%

0.2%

Mangalore

0.2%

0.2%

0.0%

0.2%

0.2%

Varanasi

0.0%

0.6%

0.2%

0.2%

0.2%

Aurangabad

0.1%

0.0%

0.0%

0.1%

0.3%

Raipur

0.0%

0.4%

0.1%

0.1%

0.2%

111

Cities

Working Women

Housewives

Women Student

All Women

All Internet Users

Assansol

0.1%

0.2%

0.2%

0.1%

0.1%

Solapur

0.0%

0.2%

0.2%

0.1%

0.1%

Dhanbad

0.0%

0.0%

0.1%

0.0%

0.1%

Others from North India

5%

6%

10%

7%

9%

Others from South India

11%

10%

17%

13%

14%

Others from East India

3%

2%

7%

4%

6%

Others from West India

5%

6%

5%

5%

7%

Table 6: Region-wise break-ups Region

Working Women

Housewives

Women Student

All Women

All Internet Users

2,435

499

1,264

4,596

25,060

21%

21%

27%

23%

22%

7%

6%

13%

9%

12%

South

44%

47%

40%

43%

40%

West

28%

26%

20%

26%

26%

Sample Base North East

112

Table 7: Preferred language of reading Language

Sample Base

Working Women

Housewives

Women Student

All Women

All Internet Users

2,435

499

1,264

4,596

25,060

English

51%

51%

36%

46%

41%

Hindi

13%

17%

22%

16%

19%

Tamil

8%

5%

9%

7%

6%

Telugu

5%

8%

7%

6%

6%

Malayalam

5%

5%

6%

5%

4%

Marathi

5%

4%

3%

5%

5%

Kannada

4%

4%

2%

4%

4%

Bengali

2%

1%

3%

2%

3%

Gujarati

2%

0.8%

2%

2%

4%

Oriya

1%

0.8%

4%

2%

3%

Punjabi

0.9%

0.5%

2%

1%

1%

Urdu

0.6%

1%

1%

0.7%

1%

Awadhi

0.6%

0.0%

0.7%

0.6%

1%

Tulu

0.6%

0.4%

0.1%

0.6%

0.1%

Konkani

0.3%

0.4%

0.3%

0.4%

0.5%

Assamese

0.3%

0.0%

0.4%

0.3%

0.5%

Sindhi

0.2%

0.0%

0.5%

0.3%

0.2%

Marwari

0.1%

0.0%

0.4%

0.2%

0.4%

Kashmiri

0.2%

0.5%

0.1%

0.2%

0.1%

Bhojpuri

0.0%

0.0%

0.3%

0.1%

0.2%

Haryanvi

0.1%

0.0%

0.1%

0.1%

0.1%

Maithili

0.1%

0.1%

0.0%

0.1%

0.1%

Dogri

0.1%

0.0%

0.0%

0.1%

0.0%

Kanauji

0.0%

0.0%

0.0%

0.1%

0.0%

Chhattisgarhi

0.0%

0.0%

0.0%

0.0%

0.1%

Sanskrit

0.1%

0.0%

0.0%

0.0%

0.1%

Bodo

0.0%

0.0%

0.0%

0.0%

0.0%

Bundeli

0.0%

0.0%

0.0%

0.0%

0.0%

Kurchi

0.0%

0.0%

0.0%

0.0%

0.0%

Manipuri

0.0%

0.0%

0.0%

0.0%

0.0%

Magahi

0.0%

0.0%

0.1%

0.0%

0.0%

Nepali

0.0%

0.0%

0.0%

0.0%

0.0%

Santhali

0.0%

0.0%

0.0%

0.0%

0.0%

Others

0.4%

0.0%

0.3%

0.3%

0.3%

113

Table 8: Socio economic classification SEC

Working Women

Sample Base

Housewives

Women Student

All Women

All Internet Users

2,435

499

1,264

4,596

25,060

SEC A

31%

31%

15%

27%

24%

SEC B

34%

42%

32%

34%

32%

SEC C

26%

13%

20%

23%

23%

SEC D

6%

10%

20%

11%

14%

SEC E

3%

4%

14%

6%

7%

Table 9: Highest educational qualification Education

Working Women

Housewives

Women Student

All Women

All Internet Users

2,435

499

1,264

4,596

25,060

6%

8%

29%

12%

13%

College but not Graduate

12%

11%

33%

17%

23%

Graduate & above - general stream

58%

64%

19%

49%

39%

Graduate & above - professional stream

25%

17%

19%

22%

25%

Sample Base Up to SSC/HSC

Table 10: Occupational break up Occupation

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

2,435

499

1,264

4,596

25,060

Unemployed

0.0%

100%

100%

47%

38%

Employed

100%

0.0%

0.0%

53%

62%

114

Table 11: Function / field of occupation Functions

Working Women

Sample Base

Housewives

Women Student

All Women

All Internet Users

2,375

0

0

2,375

15,219

11%

0.0%

0.0%

11%

16%

Advertising/PR/Media

3%

0.0%

0.0%

3%

3%

Finance

8%

0.0%

0.0%

8%

10%

HR

5%

0.0%

0.0%

5%

3%

Marketing/Sales

IT/Software

14%

0.0%

0.0%

14%

18%

Manufacturing

5%

0.0%

0.0%

5%

11%

Administration

18%

0.0%

0.0%

18%

11%

Academics

9%

0.0%

0.0%

9%

4%

Consultancy

5%

0.0%

0.0%

5%

6%

22%

0.0%

0.0%

22%

19%

Others

Table 12: Head of the household Head Of The HH

Working Women

Housewives

Women Student

All Women

All Internet Users

2,435

499

1,264

4,596

25,060

Sample Base Head of the household

39%

9%

6%

25%

47%

Not head of the household

61%

91%

94%

75%

53%

Table 13: Monthly family income Income

Working Women

Housewives

Women Student

All Women

All Internet Users

2,250

368

777

3,704

21,343

Up to 5K

14%

11%

19%

15%

13%

5-10K

27%

21%

23%

26%

25%

10-20K

24%

23%

22%

23%

25%

20-30K

13%

16%

14%

14%

14%

30-50K

10%

14%

9%

10%

10%

50-75K

4%

5%

4%

4%

4%

75-100K

3%

4%

3%

3%

3%

Above 100K

5%

6%

7%

5%

6%

Sample Base

115

Table 14: Most expensive vehicle owned by the household Vehicle Owned

Working Women

Housewives

Women Student

All Women

All Internet Users

2,435

499

1,264

4,596

25,060

4%

3%

9%

5%

7%

Motor-Cycle/Scooter

37%

36%

34%

36%

44%

Small Car (Up to Rs.4 lakhs)

17%

27%

19%

18%

18%

Mid-Size Car (Rs.4 to 8 lakhs)

9%

13%

12%

10%

8%

Premium/Luxury Car (Above Rs.8 lakhs)

2%

3%

4%

3%

2%

Others

1%

2%

2%

2%

1%

31%

16%

20%

26%

19%

Sample Base Bi-Cycle

Don't own a vehicle

Table 15: Ownership of credit cards (individually) Credit Card

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

2,435

499

1,264

4,596

25,060

Single Card

21%

20%

7%

17%

18%

Multiple Cards

16%

11%

9%

13%

16%

No Credit Card

63%

69%

84%

71%

67%

116

Table 16: Household asset ownership Asset

Working Women

Housewives

Women Student

All Women

All Internet Users

2,435

499

1,264

4,596

25,060

Color TV

93%

96%

92%

93%

92%

Mobile Phone

89%

90%

90%

90%

90%

Fridge

79%

93%

83%

82%

75%

Bank Account

83%

80%

74%

79%

82%

Cable TV connection/DTH

71%

80%

74%

73%

72%

Computer/Laptop

59%

88%

77%

68%

67%

Camera

62%

72%

73%

67%

64%

Landline Phone

59%

68%

72%

65%

62%

Washing Machine

57%

74%

67%

62%

57%

Home

53%

58%

72%

60%

58%

Life Insurance

59%

61%

55%

59%

61%

Music System/DVD/MP3

52%

58%

58%

54%

55%

Debit Card

54%

49%

32%

46%

52%

Credit Card

38%

45%

32%

36%

35%

Fixed Deposits

32%

38%

41%

36%

34%

Medical Insurance/CGHS

32%

35%

30%

31%

33%

Microwave

27%

38%

28%

29%

24%

Air Conditioner

25%

37%

31%

28%

25%

Mutual Funds

21%

27%

19%

21%

22%

Video Camera

17%

27%

23%

20%

20%

Share of Companies

15%

21%

18%

17%

20%

Demat Account

Sample Base

17%

23%

13%

16%

21%

IPod

9%

9%

10%

9%

10%

Chit Fund Deposits

6%

7%

12%

8%

7%

Table 17: Current loan liabilities Loan

Working Women

Housewives

Women Student

All Women

All Internet Users

2,435

499

1,264

4,596

25,060

Home Loan

42%

43%

43%

43%

45%

Personal Loan

22%

19%

18%

20%

20%

Car Loan

13%

20%

12%

13%

12%

Two - wheeler Loan

Sample Base

11%

10%

7%

10%

13%

Education Loan

7%

5%

15%

9%

9%

Business Loan

3%

3%

5%

4%

4%

Consumer Durables Other None of Above

3%

2%

1%

2%

3%

0.0%

0.0%

0.1%

0.0%

0.1%

11%

11%

11%

12%

9%

117

Table 18: Years of experience in using internet Experience

Working Women

Housewives

Women Student

All Women

All Internet Users

2,435

499

1,264

4,596

25,060

8%

17%

20%

13%

10%

6 Months-1 year

11%

18%

18%

13%

10%

1-2 years

16%

17%

21%

17%

16%

2-5 years

25%

17%

23%

23%

26%

5-6 years

15%

8%

7%

11%

12%

6 years and above

27%

23%

12%

22%

25%

Sample Base Less Than 6 Months

Table 19: Place of accessing internet Place Of Access

Working Women

Sample Base

Housewives

Women Student

All Women

All Internet Users

2,435

499

1,264

4,596

25,060

Place of work (office / school / college)

92%

34%

60%

75%

78%

Home

48%

86%

73%

61%

59%

Cyber cafe

39%

22%

45%

39%

47%

4%

5%

3%

4%

6%

In transit (while traveling)

Table 20: Type of internet connection at home Connection Type

Sample Base

Working Women

Housewives

Women Student

All Women

All Internet Users

1,203

429

944

2,835

14,856

Regular Dial Up

15%

8%

13%

13%

16%

24 Hrs Broadband

32%

35%

28%

31%

31%

Broadband Dial Up

28%

33%

31%

30%

28%

Cable

12%

10%

9%

10%

9%

3%

2%

4%

3%

6%

Mobile Connection Wi Fi Connection

1%

2%

1%

2%

2%

0.6%

0.2%

0.1%

0.3%

0.5%

Others

1%

2%

2%

2%

2%

Don't Know

7%

7%

12%

9%

7%

Lease/Dedicated line

118

Table 21: Type of internet connection at office Connection Type

Sample Base

Working Women

Housewives

Women Student

All Women

All Internet Users

2,242

176

756

3,437

19,740

24 Hrs Broadband

32%

23%

21%

29%

31%

Broadband Dial Up

27%

22%

22%

25%

25%

Regular Dial Up

7%

9%

7%

7%

7%

Cable

5%

8%

4%

5%

6%

Lease/Dedicated line

5%

3%

0.8%

4%

6%

Wi Fi Connection

2%

4%

5%

2%

3%

0.6%

2%

0.7%

0.7%

2%

Mobile Connection Others Don't Know

2%

3%

3%

3%

2%

20%

27%

37%

25%

19%

Table 22: Service provider subscribed to at home Service Provider

Working Women

Housewives

Women Student

All Women

All Internet Users

1,203

429

944

2,835

14,856

BSNL/Sancharnet

28%

31%

39%

33%

35%

Airtel/Bharti

17%

21%

13%

16%

17%

VSNL / Tata

12%

9%

6%

10%

10%

Local Cable Operator

8%

12%

9%

9%

8%

Sify

7%

6%

8%

7%

6%

MTNL

9%

7%

6%

7%

5%

Reliance

7%

6%

4%

5%

6%

0.2%

0.1%

0.2%

0.2%

0.1%

Others

7%

6%

7%

7%

7%

Don't Know

5%

3%

8%

5%

5%

Sample Base

Spectranet

119

Table 23: Service provider subscribed to at office Service Provider

Sample Base

Working Women

Housewives

Women Student

All Women

All Internet Users

2,242

176

756

3,437

19,740

BSNL/Sancharnet

23%

27%

28%

24%

28%

Airtel/Bharti

19%

13%

6%

15%

15%

VSNL / Tata

14%

9%

7%

11%

11%

Sify

4%

6%

8%

5%

5%

MTNL

6%

6%

3%

5%

5%

Reliance

4%

5%

4%

4%

6%

Local Cable Operator

4%

6%

4%

4%

4%

0.2%

0.0%

0.1%

0.2%

0.3%

7%

6%

6%

7%

8%

20%

24%

35%

24%

19%

Spectranet Others Don't Know

Table 24: Frequency of accessing internet from home Frequency

Sample Base

Working Women

Housewives

Women Student

All Women

All Internet Users

1,152

422

917

2,741

14,231

Over 5 times a Day

25%

24%

18%

23%

24%

2-5 times a Day

25%

28%

27%

27%

27%

Once Daily

33%

37%

36%

34%

33%

Once In 2-3 Days

8%

7%

11%

9%

10%

Once a Week

6%

4%

5%

5%

5%

1-3 times a Month

1%

0.2%

3%

2%

1%

Once in More than a Month

2%

0.4%

0.4%

1%

0.9%

Table 25: Frequency of accessing internet from office Frequency

Sample Base

Working Women

Housewives

Women Student

All Women

All Internet Users

2,100

133

592

3,038

17,617

Over 5 times a Day

45%

42%

16%

39%

38%

2-5 times a Day

25%

26%

17%

23%

25%

Once Daily

20%

22%

36%

24%

24%

5%

1%

14%

6%

7%

Once In 2-3 Days Once a Week 1-3 times a Month Once in More than a Month

3%

5%

12%

5%

4%

0.8%

0.0%

3%

1%

1%

1%

3%

2%

1%

1%

120

Table 26: Time of the day accessing internet from home Time Slot

Sample Base

Working Women

Housewives

Women Student

All Women

All Internet Users

1,132

416

872

2,663

13,905

Before 9.00 AM

5%

1%

3%

4%

5%

9.00 AM-12.00 Noon

7%

16%

9%

9%

8%

12.00 Noon - 3.00 PM

5%

19%

8%

10%

6%

3.00 PM-6.00 PM

5%

17%

11%

10%

6%

6.00 PM - 9.00 PM

21%

12%

25%

20%

18%

9.00 PM - 12.00 Midnight

38%

12%

23%

27%

35%

After 12.00 Midnight

3%

3%

2%

3%

3%

Throughout the Day

16%

20%

19%

19%

18%

Table 27: Time of the day accessing internet from office Time Slot

Working Women

Housewives

Women Student

All Women

All Internet Users

2,107

143

588

3,056

17,680

3%

5%

2%

3%

2%

9.00 AM-12.00 Noon

22%

18%

23%

22%

22%

12.00 Noon - 3.00 PM

22%

21%

30%

23%

21%

3.00 PM-6.00 PM

11%

12%

16%

12%

13%

6.00 PM - 9.00 PM

4%

6%

8%

5%

8%

9.00 PM - 12.00 Midnight

3%

3%

3%

3%

4%

After 12.00 Midnight

0.9%

2%

2%

1%

2%

Throughout the Day

35%

34%

17%

31%

29%

Sample Base Before 9.00 AM

Table 28: Duration of internet usage from home Time Spent

Working Women

Sample Base

Housewives

Women Student

All Women

All Internet Users

1,113

409

895

2,662

14,015

Less than 30 Minutes

20%

14%

15%

17%

15%

30 to 60 Minutes

26%

25%

30%

28%

28%

1-2 Hours

34%

38%

34%

34%

35%

2-5 Hours

15%

17%

18%

17%

17%

5-8 Hours

2%

4%

2%

3%

3%

More than 8 Hours

2%

2%

1%

2%

3%

121

Table 29: Duration of internet usage from office Time Spent

Working Women

Sample Base

Housewives

Women Student

All Women

All Internet Users

2,048

118

555

2,928

17,100

Less than 30 Minutes

21%

19%

26%

22%

20%

30 to 60 Minutes

24%

20%

30%

25%

25%

1-2 Hours

23%

26%

25%

24%

26%

2-5 Hours

16%

14%

12%

15%

15%

5-8 Hours

9%

10%

3%

8%

7%

More than 8 Hours

7%

11%

5%

7%

7%

Table 30: Duration of internet usage during weekdays Time Spent

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

2,010

481

1,174

4,014

21,956

Less than 30 Minutes

10%

8%

9%

9%

8%

30 to 60 Minutes

19%

18%

21%

19%

20%

1-2 Hours

31%

38%

37%

34%

34%

2-5 Hours

25%

25%

24%

24%

24%

5-8 Hours

8%

7%

5%

7%

7%

More than 8 Hours

7%

5%

5%

6%

7%

Table 31: Duration of internet usage during weekends Time Spent

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

1,908

323

865

3,365

19,522

Less than 30 Minutes

14%

12%

10%

13%

10%

30 to 60 Minutes

19%

19%

19%

19%

17%

1-2 Hours

30%

32%

33%

31%

31%

2-5 Hours

22%

18%

21%

21%

24%

5-8 Hours

7%

10%

9%

8%

9%

More than 8 Hours

8%

9%

8%

8%

9%

122

Table 32: Duration of PC usage from home Time Spent

Working Women

Sample Base

Housewives

Women Student

All Women

All Internet Users

1,254

393

937

2,842

15,214

Less than 30 Minutes

13%

13%

10%

12%

10%

30 to 60 Minutes

19%

25%

22%

20%

20%

1-2 Hours

38%

36%

39%

38%

37%

2-5 Hours

18%

18%

22%

20%

22%

5-8 Hours

8%

6%

5%

6%

7%

More than 8 Hours

4%

2%

2%

4%

5%

Table 33: Duration of PC usage from office Time Spent

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

2,171

133

584

3,112

18,200

Less than 30 Minutes

3%

6%

12%

5%

5%

30 to 60 Minutes

4%

9%

15%

7%

9%

1-2 Hours

11%

13%

28%

15%

17%

2-5 Hours

17%

24%

20%

18%

22%

5-8 Hours

38%

25%

15%

32%

26%

More than 8 Hours

27%

24%

10%

23%

21%

Table 34: Time spent by internet users on watching TV Time Spent

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

2,112

473

1,142

4,074

21,962

Less than 30 Minutes

16%

12%

16%

15%

16%

30 to 60 Minutes

28%

22%

25%

26%

28%

1-2 Hours

46%

44%

38%

43%

43%

2-5 Hours

10%

18%

18%

14%

11%

5-8 Hours

0.8%

3%

3%

2%

1%

More than 8 Hours

0.2%

1%

2%

0.9%

0.5%

123

Table 35: Time spent by internet users on reading newspaper Time Spent

Working Women

Sample Base

Housewives

Women Student

All Women

All Internet Users

2,119

477

1,190

4,145

22,501

Less than 30 Minutes

46%

37%

49%

45%

46%

30 to 60 Minutes

41%

47%

38%

41%

41%

1-2 Hours

13%

13%

11%

13%

12%

2-5 Hours

0.6%

1%

1%

0.9%

1%

5-8 Hours

0.0%

0.2%

0.0%

0.1%

0.2%

More than 8 Hours

0.0%

0.6%

0.2%

0.1%

0.2%

Table 36: Time spent by internet users on listening to radio Time Spent

Working Women

Sample Base

Housewives

Women Student

All Women

All Internet Users

1,567

312

880

3,019

14,785

Less than 30 Minutes

41%

30%

36%

38%

46%

30 to 60 Minutes

26%

30%

24%

26%

26%

1-2 Hours

23%

24%

24%

23%

19%

2-5 Hours

7%

8%

11%

8%

6%

5-8 Hours

2%

4%

3%

3%

2%

More than 8 Hours

2%

4%

3%

2%

2%

Table 37: Professional activities Activity

Working Women

Housewives

Women Student

All Women

All Internet Users

1,453

323

787

2,809

14,253

Emailing - work related

88%

67%

68%

79%

83%

Job Search

82%

64%

61%

74%

73%

Instant messaging

58%

50%

66%

59%

62%

Search work related info

61%

40%

38%

50%

49%

Look for Seminar/workshops

25%

15%

27%

24%

24%

Check business/Financial news

27%

21%

12%

21%

30%

Business/prof. networking

29%

12%

13%

21%

26%

Check business travel info.

22%

15%

8%

16%

19%

1%

8%

9%

4%

3%

Sample Base

None of the Above

124

Table 38: Personal activities Activity

Working Women

Sample Base

Housewives

Women Student

All Women

All Internet Users

1,453

323

787

2,809

14,253

Emailing - personal

93%

89%

86%

90%

89%

Chatting

52%

59%

71%

58%

59%

Check news

57%

52%

50%

54%

61%

Astrology

53%

44%

52%

51%

46%

Matrimonial search

49%

32%

32%

42%

48%

Dating/Friendship

42%

23%

49%

40%

51%

Search for product information

42%

46%

32%

40%

45%

Check health & lifestyle info

42%

57%

29%

40%

30%

Share pictures

34%

43%

48%

39%

40%

Social networking/communities

39%

23%

45%

38%

44%

Check hobby related info

35%

39%

41%

37%

32%

Check Sports

40%

25%

37%

36%

57%

Check cinema content

23%

30%

33%

27%

28%

Check personal travel info.

31%

34%

15%

27%

26%

0.9%

2%

0.5%

0.9%

0.7%

None of the above

Table 39: Downloading activities Activity

Sample Base

Working Women

Housewives

Women Student

All Women

All Internet Users

1,453

323

787

2,809

14,253

Music

53%

45%

67%

55%

60%

Screensavers/wallpapers

47%

41%

58%

49%

46%

Educational / Learning material

47%

36%

55%

47%

48%

Online games

45%

44%

50%

46%

54%

Mobile contents (ring tones/games)

42%

28%

42%

40%

50%

Movies

20%

26%

31%

24%

29%

5%

5%

3%

4%

18%

15%

19%

6%

13%

13%

Adult content None of the above

125

Table 40: E-commerce related activities Activity

Working Women

Sample Base

Housewives

Women Student

All Women

All Internet Users

1,439

319

769

2,769

14,043

E-greetings

71%

70%

66%

69%

58%

Check financial info

41%

27%

25%

34%

46%

Check real estate info

35%

26%

22%

29%

37%

Book train tickets

31%

30%

18%

26%

29%

Book air tickets

30%

29%

13%

24%

23%

Net banking

32%

25%

7%

23%

31%

Buy non-travel products

22%

20%

10%

18%

25%

Online bill payment

22%

21%

9%

17%

23%

9%

15%

8%

9%

13%

10%

12%

5%

8%

13%

9%

8%

6%

8%

8%

10%

9%

20%

13%

13%

Net telephony Online stock trading Book hotels None of these

Table 41: Online shopping Online Shopping

Working Women

Housewives

Women Student

All Women

All Internet Users

1,453

323

787

2,809

14,253

Searched only

30%

28%

44%

34%

33%

Both searched and bought

46%

40%

25%

38%

43%

Neither searched nor bought

25%

33%

30%

28%

24%

Sample Base

Table 42: Response to online marketing stimulus Response

Working Women

Housewives

Women Student

All Women

All Internet Users

1,081

224

513

1,983

10,888

Clicked a banner ad

44%

50%

48%

45%

47%

Participated in an online contest

36%

41%

37%

38%

43%

Clicked a sponsored search ad

27%

34%

31%

29%

37%

Bid/Bought in an Online auction

19%

19%

14%

18%

23%

Bought in a special promotion / deal

16%

18%

13%

16%

21%

9%

14%

7%

9%

14%

30%

32%

30%

31%

27%

Sample Base

Clicked a product/service e-mailer None of the above

126

Table 43: Blogging activities Activity

Working Women

Sample Base

Housewives

Women Student

All Women

All Internet Users

1,453

323

787

2,809

14,253

18%

17%

14%

16%

23%

Comment on blog post at least once a week

6%

8%

5%

6%

9%

Have a blog site of my own

5%

4%

4%

4%

7%

Check / read blogs less than once a week

3%

3%

4%

3%

4%

Check / read blogs at least once a week

Comment on blog post less than once a week None of the above

2%

1%

2%

2%

3%

77%

79%

81%

79%

70%

Table 44: Member of an online community Membership

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

1,453

323

787

2,809

14,253

Not a member of any online community

68%

74%

57%

65%

59%

Member of an online community

32%

26%

43%

35%

41%

127

Table 45: Membership by type of online community Membership

Working Women

Sample Base

Women Student

All Women

All Internet Users

1,453 68%

323

787

2,809

14,253

74%

57%

65%

59%

Alumni & Schools

7%

6%

9%

8%

7%

Computers & Internet Schools & Education

4%

4%

3%

3%

5%

1%

2%

6%

3%

3%

Romance & Relationships

1%

2%

5%

3%

5%

Music

1%

2%

4%

2%

3%

Business / Professional community

3%

0.6%

2%

2%

3%

Individuals

2%

0.6%

3%

2%

2%

Games

2%

1%

2%

2%

2%

Arts & Entertainment

1%

1%

2%

1%

2%

Fashion & Beauty

1%

0.5%

2%

1%

0.4%

Company

2%

0.1%

0.3%

1%

1%

Health, Wellness & Fitness

0.9%

1%

0.9%

1%

0.7%

Family & Home

0.8%

1%

0.2%

1%

0.5%

Cultures & Community

Not a member of any online community

Housewives

0.3%

0.2%

1%

0.9%

2%

Religion & Beliefs

1%

2%

0.6%

0.9%

0.8%

Travel

1%

0.3%

0.2%

0.7%

0.9%

Hobbies & Crafts

0.6%

0.3%

0.5%

0.5%

0.4%

Science & History

0.4%

0.0%

0.1%

0.4%

0.8%

Pets & Animals

0.5%

0.0%

0.5%

0.4%

0.2%

Food, Drink & Wine

0.3%

0.1%

0.2%

0.2%

0.1%

Countries & Regional

0.0%

0.0%

0.2%

0.1%

0.4%

Cities & Neighborhoods

0.2%

0.0%

0.2%

0.1%

0.2%

Government & Politics

0.1%

0.2%

0.1%

0.1%

0.2%

Automotive

0.1%

0.0%

0.0%

0.0%

0.5%

Recreation & Sports

0.1%

0.0%

0.0%

0.0%

0.3%

Gay, Lesbian & Bi

0.0%

0.0%

0.0%

0.0%

0.2%

Table 46: Usage of other language websites Language

Sample Base

Working Women

Housewives

Women Student

All Women

All Internet Users

1,453

323

787

2,809

14,253

Use other language websites

10%

8%

8%

9%

12%

Use only English websites

90%

92%

92%

91%

88%

128

Table 47: Online activities desired in other languages Activity

Sample Base

Working Women

Housewives

Women Student

All Women

All Internet Users

1,453

323

787

2,809

14,253

Email

54%

51%

55%

55%

61%

Chatting

33%

33%

47%

37%

46%

Entertainment

32%

36%

47%

37%

45%

Online learning / education

27%

32%

37%

30%

31%

Search information

26%

28%

32%

29%

33%

Astrology

27%

30%

32%

29%

23%

Online news

24%

24%

27%

25%

31%

Online shopping

17%

18%

12%

15%

18%

Travel related information

16%

20%

10%

15%

16%

Matrimony

12%

11%

10%

11%

13%

7%

10%

6%

7%

12%

27%

29%

23%

26%

21%

Blog Not Interested

Table 48: Problems faced while surfing the internet Problems Faced

Working Women

Housewives

Women Student

All Women

All Internet Users

2,435

499

1,264

4,596

14,252

Slow website opening

65%

60%

73%

66%

62%

Virus / spyware

48%

44%

45%

47%

49%

Spam / junk mails

50%

48%

35%

45%

49%

Unsolicited ads/pop-ups

42%

40%

39%

40%

45%

Difficult to connect

38%

37%

48%

40%

35%

Lack of response to queries

Sample Base

24%

25%

27%

26%

27%

Never faced any problem

8%

12%

10%

9%

8%

Cumbersome navigation

9%

9%

6%

8%

12%

Lack of local language content

7%

7%

5%

7%

9%

0.8%

2%

2%

1%

2%

Others

129

Table 49: Top of mind unaided recall - all websites Website

Sample Base

Working Women

Housewives

Women Student

All Women

All Internet Users

2,390

488

1,234

4,505

24,433

Yahoo

34%

35%

36%

35%

30%

Google

28%

27%

25%

26%

27%

Rediff

13%

13%

5%

10%

12%

Orkut

1%

2%

7%

4%

5%

Gmail

4%

2%

4%

3%

3%

Hotmail

2%

1%

1%

2%

2%

Contest2win

1%

0.4%

1%

1%

0.6%

Indiatimes

1%

1%

0.4%

0.7%

1%

Naukri

0.5%

1%

0.3%

0.5%

0.5%

Monster

0.8%

0.5%

0.1%

0.5%

0.3%

Wikipedia

0.2%

0.0%

1%

0.4%

0.3%

India

0.4%

1%

0.3%

0.4%

0.3%

You tube

0.2%

0.0%

1%

0.4%

0.2%

MSN

0.2%

0.0%

0.6%

0.3%

0.5%

Sify

0.5%

0.0%

0.0%

0.3%

0.5%

Moneycontrol

0.3%

0.8%

0.0%

0.3%

0.4%

Microsoft

0.1%

0.0%

0.3%

0.2%

0.4%

Nokia

0.1%

0.2%

0.1%

0.2%

0.3%

Santabanta

0.0%

0.1%

0.8%

0.2%

0.3%

Freshersworld

0.1%

0.0%

0.4%

0.2%

0.2%

NDTV

0.2%

0.1%

0.3%

0.2%

0.2%

Manoramaonline

0.3%

0.2%

0.1%

0.2%

0.1%

Timesjob

0.4%

0.0%

0.1%

0.2%

0.1%

Zapak

0.1%

0.0%

0.6%

0.2%

0.1%

123Greetings

0.2%

0.4%

0.1%

0.2%

0.0%

Ebay

0.1%

0.4%

0.1%

0.1%

0.3%

WWE

0.0%

0.0%

0.2%

0.1%

0.3%

ICICIbank

0.2%

0.0%

0.0%

0.1%

0.2%

Funmaza

0.0%

0.0%

0.2%

0.1%

0.2%

India games

0.1%

0.0%

0.0%

0.1%

0.2%

BBC

0.0%

0.4%

0.0%

0.1%

0.1%

Hpindia

0.2%

0.0%

0.0%

0.1%

0.1%

NSEindia

0.2%

0.0%

0.0%

0.1%

0.1%

Raaga

0.0%

0.2%

0.3%

0.1%

0.1%

Timesofindia

0.2%

0.0%

0.0%

0.1%

0.1%

Ebizel

0.0%

0.0%

0.2%

0.1%

0.1%

Makemytrip

0.3%

0.0%

0.0%

0.1%

0.1%

Yatra

0.1%

0.4%

0.0%

0.1%

0.1%

Mail2 web

0.1%

0.0%

0.0%

0.1%

0.0%

Espnstar

0.0%

0.0%

0.0%

0.0%

0.2%

Howstuffworks

0.0%

0.0%

0.2%

0.0%

0.2%

IRCTC

0.0%

0.0%

0.0%

0.0%

0.2%

Reliance

0.0%

0.0%

0.0%

0.0%

0.2%

BSNL

0.0%

0.0%

0.0%

0.0%

0.1%

CBSE

0.0%

0.0%

0.1%

0.0%

0.1%

Cricinfo

0.0%

0.0%

0.0%

0.0%

0.1%

130

Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Download

0.0%

0.0%

0.0%

0.0%

0.1%

Hi5

0.0%

0.1%

0.0%

0.0%

0.1%

ICICIDirect

0.0%

0.0%

0.0%

0.0%

0.1%

Indiafm

0.0%

0.0%

0.0%

0.0%

0.1%

Sharekhan

0.0%

0.0%

0.0%

0.0%

0.1%

Sony

0.0%

0.0%

0.0%

0.0%

0.1%

Amazon

0.0%

0.0%

0.0%

0.0%

0.0%

Bharatmatrimony

0.0%

0.0%

0.0%

0.0%

0.0%

Economictimes

0.0%

0.0%

0.0%

0.0%

0.0%

HDFC

0.0%

0.0%

0.0%

0.0%

0.0%

Indiabulls

0.0%

0.0%

0.0%

0.0%

0.0%

Indiainfoline

0.0%

0.0%

0.0%

0.0%

0.0%

Indiamart

0.0%

0.0%

0.0%

0.0%

0.0%

Indianexpress

0.0%

0.0%

0.0%

0.0%

0.0%

Indianrailways

0.0%

0.0%

0.0%

0.0%

0.0%

Indya

0.0%

0.0%

0.0%

0.0%

0.0%

Samachar

0.1%

0.0%

0.0%

0.0%

0.0%

Shaadi

0.1%

0.0%

0.0%

0.0%

0.0%

VSNL

0.0%

0.0%

0.0%

0.0%

0.0%

Rcm business

0.0%

0.0%

0.0%

0.0%

0.0%

Airtel

0.0%

0.0%

0.0%

0.0%

0.0%

Others

10%

12%

14%

11%

12%

131

Table 50: Most used website - all websites Website

Sample Base

Working Women

Housewives

Women Student

All Women

All Internet Users

1,439

317

775

2,774

14,075

Yahoo

30%

33%

36%

33%

27%

Google

32%

27%

27%

30%

29%

Rediff

14%

13%

4%

10%

11%

Orkut

1%

2%

16%

6%

8%

Gmail

5%

4%

1%

3%

4%

Hotmail

2%

2%

0.8%

2%

2%

Indiatimes

1%

0.9%

0.1%

0.7%

0.9%

Naukri

0.9%

1%

0.3%

0.7%

0.5%

Wikipedia

0.2%

0.0%

2%

0.6%

0.6%

Ebay

0.2%

0.7%

0.7%

0.4%

0.4%

MSN

0.7%

0.0%

0.2%

0.4%

0.4%

Icicidirect

0.6%

0.6%

0.0%

0.4%

0.3%

Contest2win

0.6%

1%

0.1%

0.4%

0.3%

Monster

0.3%

0.0%

0.2%

0.3%

0.2%

Nseindia

0.5%

0.1%

0.0%

0.3%

0.2%

Moneycontrol

0.4%

0.0%

0.0%

0.2%

0.5%

Sify

0.2%

1%

0.0%

0.2%

0.5%

Download

0.2%

0.0%

0.3%

0.2%

0.2%

Raaga

0.1%

0.1%

0.4%

0.2%

0.2%

Youtube

0.3%

0.0%

0.2%

0.2%

0.2%

Santabanta

0.0%

0.0%

0.4%

0.1%

0.3%

Icicibank

0.1%

0.1%

0.0%

0.0%

0.3%

WWE

0.0%

0.0%

0.0%

0.0%

0.2%

Bseindia

0.0%

0.0%

0.0%

0.0%

0.2%

Espnstar

0.0%

0.0%

0.0%

0.0%

0.1%

Sharekhan

0.0%

0.0%

0.0%

0.0%

0.1%

Timesjob

0.1%

0.0%

0.0%

0.0%

0.1%

9%

13%

10%

10%

13%

Others

132

Table 51: Preferred website for emailing Website

Working Women

Housewives

Women Student

All Women

All Internet Users

2,435

499

1,264

4,596

25,060

Yahoo

49%

57%

71%

58%

53%

Rediff

21%

19%

11%

17%

18%

Gmail

Sample Base

19%

12%

13%

15%

20%

Hotmail

7%

6%

4%

6%

6%

Indiatimes

2%

0.5%

0.5%

1%

0.9%

Sify

0.9%

2%

0.4%

0.9%

1%

Sancharnet/BSNL

0.8%

1%

0.6%

0.7%

0.7%

VSNL

0.6%

1%

0.0%

0.5%

0.5%

Lycos

0.0%

2%

0.0%

0.2%

0.2%

AOL

0.0%

0.2%

0.0%

0.0%

0.1%

Table 52: Multiple user shares of email websites Website

Working Women

Housewives

Women Student

All Women

All Internet Users

2,435

499

1,264

4,596

25,060

Yahoo

86%

89%

93%

89%

89%

Gmail

55%

37%

54%

52%

59%

Rediff

56%

45%

44%

50%

57%

Hotmail

34%

32%

25%

32%

36%

Indiatimes

15%

11%

8%

12%

17%

Sify

Sample Base

10%

8%

8%

9%

13%

Sancharnet/BSNL

5%

4%

6%

6%

7%

VSNL

5%

4%

2%

4%

4%

AOL Lycos Others

2%

1%

2%

2%

3%

0.7%

3%

0.1%

0.8%

2%

4%

2%

5%

4%

4%

133

Table 53: No. of email accounts No. Of Email A/C

Sample Base

Working Women

Housewives

Women Student

All Women

All Internet Users

2,435

499

1,264

4,596

25,060

One

16%

24%

20%

18%

15%

Two

32%

38%

35%

33%

28%

Three

29%

19%

26%

27%

27%

Four

14%

11%

13%

13%

17%

Five or more

8%

8%

7%

8%

14%

Average email ids

2.7

2.5

2.6

2.7

3.0

Table 54: Preferred website for job search Website

Working Women

Housewives

Women Student

All Women

All Internet Users

1,181

207

504

2,075

10,387

Naukri

46%

35%

27%

38%

37%

Monster

23%

26%

30%

25%

27%

Timesjobs

12%

15%

15%

13%

14%

Google

3%

6%

8%

5%

5%

Yahoo

2%

4%

3%

3%

3%

Freshersworld

2%

1%

4%

2%

2%

Rediff

2%

4%

0.8%

2%

2%

Jobs

2%

0.3%

2%

1%

1%

Indiatimes

1%

0.3%

1%

0.9%

1%

Jobsahead

1%

0.0%

0.8%

0.8%

1%

Jobsearch

0.2%

0.2%

0.4%

0.7%

0.6%

Clickjobs

0.6%

0.0%

0.5%

0.4%

0.5%

Devnetjobs

0.6%

0.0%

0.0%

0.4%

0.2%

Jobstreet

0.2%

0.0%

0.1%

0.3%

0.7%

Jobsindia

0.3%

0.0%

0.0%

0.1%

0.1%

5%

7%

9%

6%

5%

Sample Base

Others

134

Table 55: Preferred website for mobile content Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

588

92

325

1,087

6,912

Yahoo

15%

22%

30%

21%

14%

Google

13%

7%

12%

13%

10%

Rediff

15%

11%

9%

13%

12%

Nokia

11%

12%

5%

9%

9%

Indiatimes

5%

8%

8%

7%

7%

Hutch

5%

4%

2%

4%

3%

Ringtones

4%

3%

3%

4%

3%

Airtel

5%

5%

2%

3%

3%

Mobile9

3%

0.5%

2%

2%

4%

Sify

0.0%

0.0%

3%

0.9%

2%

Cooltoad

1%

0.0%

1%

0.9%

0.7%

Funmaza

0.2%

0.0%

2%

0.8%

3%

Games

0.0%

5%

1%

0.8%

0.8%

Masti4India

0.5%

0.0%

2%

0.8%

0.7%

R World

1%

0.2%

0.3%

0.7%

0.6%

Sonyericsson

0.8%

2%

0.1%

0.6%

1%

Zapak

0.9%

0.1%

0.5%

0.6%

0.4%

Mobango

0.2%

0.4%

1%

0.5%

2%

Zedge

0.6%

0.0%

0.5%

0.5%

2%

Freeringtones

0.4%

0.0%

0.8%

0.5%

0.6%

Cellebrum

0.6%

0.0%

0.8%

0.5%

0.3%

Santabanta

0.0%

0.0%

1%

0.4%

0.8%

Samsungmobile

0.8%

0.0%

0.0%

0.4%

0.4%

Idea

0.8%

0.3%

0.0%

0.4%

0.3%

Hungama

0.2%

0.0%

0.8%

0.4%

0.2%

Mobileringtones

0.1%

0.3%

0.8%

0.3%

0.7%

MSN

0.5%

0.9%

0.0%

0.3%

0.3%

Tagtag

0.0%

2%

0.0%

0.2%

0.6%

Motozone

0.3%

0.0%

0.0%

0.2%

0.6%

Getjar

0.0%

0.0%

0.5%

0.2%

0.6%

Papuyaar

0.4%

0.3%

0.0%

0.2%

0.4%

Apniisp

0.2%

0.0%

0.1%

0.2%

0.2%

Mauj

0.0%

0.8%

0.0%

0.1%

0.5%

BSNL

0.3%

0.0%

0.0%

0.1%

0.2%

Download

0.0%

0.0%

0.0%

0.0%

0.6%

Indiafm

0.0%

0.0%

0.0%

0.0%

0.2%

Raaga

0.0%

0.0%

0.0%

0.0%

0.2%

Dotsis

0.0%

0.0%

0.0%

0.0%

0.2%

Others

14%

16%

12%

13%

14%

135

Table 56: Preferred website for sports Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

549

81

271

969

7,666

Yahoo

12%

32%

26%

19%

12%

Espnstarsports

17%

12%

23%

18%

29%

Google

11%

11%

17%

13%

8%

Rediff

13%

7%

3%

9%

8%

Sports

10%

3%

5%

8%

4%

Cricinfo

5%

15%

3%

5%

14%

NDTV

5%

4%

0.7%

4%

2%

MSN

3%

0.0%

2%

3%

1%

Indiatimes

3%

1%

5%

3%

3%

Sify

1%

0.0%

2%

1%

2%

Tensports

0.6%

0.7%

2%

1%

2%

Cricketnext

0.6%

0.0%

0.2%

0.6%

2%

WWE

0.1%

0.0%

2%

0.6%

2%

1%

0.0%

0.0%

0.6%

0.7%

Zeesports

0.3%

0.5%

1%

0.6%

0.2%

BBC Sports

0.7%

0.0%

0.4%

0.5%

0.8%

DD Sports

0.7%

0.0%

0.0%

0.4%

0.4%

Khel

0.4%

0.0%

0.0%

0.3%

0.5%

Cricbuzz

0.4%

0.5%

0.0%

0.3%

0.3%

Iccworldcup

0.0%

0.0%

0.4%

0.2%

0.5%

CNN

0.4%

0.0%

0.0%

0.2%

0.4%

13%

13%

8%

11%

8%

Timesofindia

Others

136

Table 57: Preferred website for travel products Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

717

157

227

1,187

7,089

Makemytrip

22%

26%

10%

20%

17%

Yahoo

8%

9%

23%

13%

8%

IRCTC

11%

17%

9%

12%

15%

Yatra

12%

13%

15%

12%

16%

Google

14%

5%

13%

12%

11%

Rediff

4%

3%

3%

4%

5%

Travel

3%

2%

3%

3%

3%

Travelguru

4%

1%

2%

3%

2%

Airdeccan

3%

3%

1%

3%

2%

Cleartrip

2%

1%

3%

2%

2%

Indiatimes

2%

2%

0.7%

1%

3%

Jetairways

2%

0.9%

0.0%

1%

0.7%

Rajtravels

0.3%

0.9%

2%

0.8%

0.7%

Spicejet

0.8%

0.0%

0.6%

0.7%

0.4%

Indiatravels

0.5%

2%

0.8%

0.7%

0.3%

Tours

0.7%

0.0%

0.0%

0.6%

0.6%

Indianairlines

0.3%

0.0%

1%

0.6%

0.4%

Airindia

0.5%

0.0%

1%

0.5%

0.9%

MSN

0.6%

0.0%

0.0%

0.5%

0.6%

Travel India

0.0%

2%

0.0%

0.3%

0.8%

Incredibleindia

0.3%

0.0%

0.0%

0.2%

0.3%

Hotels

0.1%

0.5%

0.6%

0.2%

0.3%

Flykingfisher

0.2%

0.2%

0.3%

0.2%

0.2%

Sify

0.1%

0.0%

0.0%

0.1%

0.7%

Goair

0.1%

0.2%

0.0%

0.1%

0.4%

KSRTC

0.1%

0.2%

0.0%

0.1%

0.1%

Travelocity

0.0%

0.0%

0.0%

0.0%

0.2%

Thomascook

0.0%

0.0%

0.0%

0.0%

0.1%

Airsahara

0.0%

0.0%

0.0%

0.0%

0.0%

Sitatours

0.1%

0.0%

0.0%

0.0%

0.0%

9%

12%

9%

9%

9%

Others

137

Table 58: Preferred website for matrimony Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

672

109

258

1,142

6,675

Bharatmatrimony

31%

32%

25%

29%

29%

Shaadi

28%

26%

30%

28%

28%

Jeevansaathi

9%

5%

6%

7%

6%

Yahoo

3%

7%

5%

5%

5%

Google

5%

5%

8%

5%

6%

Matrimony

3%

9%

9%

5%

5%

Tamilmatrimony

3%

11%

3%

5%

3%

Rediff

5%

1%

2%

4%

3%

Simplymarry

2%

0.8%

3%

2%

3%

Indiamatrimony

3%

0.0%

3%

2%

0.9%

Telugumatrimony

2%

0.8%

0.2%

1%

1%

Matrimonial

1%

0.0%

0.8%

0.8%

2%

Oriyamatrimony

1%

0.0%

0.0%

0.6%

0.2%

Keralamatrimony

0.8%

0.0%

0.4%

0.5%

0.9%

Indiatimes

0.5%

0.0%

0.8%

0.5%

0.8%

Marathimatrimony

0.5%

0.0%

0.0%

0.3%

0.1%

Indianmatrimony

0.0%

2%

0.0%

0.2%

0.6%

MSN

0.4%

0.0%

0.0%

0.2%

0.5%

Bengalimatrimony

0.1%

0.0%

0.0%

0.1%

0.2%

Gujuratimatrimony

0.2%

0.0%

0.0%

0.1%

0.1%

Sindhimatrimony

0.1%

0.0%

0.0%

0.1%

0.0%

Sify

0.0%

0.0%

0.0%

0.0%

0.4%

Punjabmatrimony

0.0%

0.0%

0.0%

0.0%

0.3%

Matchmaker

0.0%

0.0%

0.0%

0.0%

0.2%

Hindimatrimony

0.0%

0.0%

0.0%

0.0%

0.1%

Urdumatrimony

0.0%

0.0%

0.0%

0.0%

0.1%

Agarwal2Agarwal

0.0%

0.1%

0.0%

0.0%

0.0%

2%

2%

5%

3%

4%

Others

138

Table 59: Preferred website for financial news/info Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

546

87

178

875

6,207

Yahoo

12%

30%

20%

17%

12%

Google

15%

8%

26%

17%

13%

Moneycontrol/CNBC

11%

21%

9%

12%

13%

Rediff

8%

6%

6%

7%

6%

ICICI Direct/ICICI Bank

5%

7%

2%

4%

7%

Sharekhan

4%

1%

0.2%

4%

4%

NDTV/NDTVprofit

4%

2%

2%

3%

4%

Economictimes

4%

0.0%

3%

3%

3%

Stockmarket

3%

2%

3%

3%

2%

MSN

1%

0.0%

2%

3%

1%

Indiatimes

2%

5%

3%

2%

4%

NSE

2%

1%

2%

2%

2%

Manoramaonline

3%

0.0%

0.3%

2%

0.4%

Efinancialnews

1%

0.0%

4%

2%

0.5%

Financialnews

1%

0.0%

2%

1%

1%

Sify

1%

3%

0.0%

0.9%

2%

0.5%

3%

0.5%

0.7%

1%

CNN

1%

0.0%

0.1%

0.7%

1%

Financialexpress

1%

0.8%

0.1%

0.7%

0.9%

Zeebusiness

0.6%

0.0%

2%

0.7%

0.6%

Valueresearch

0.9%

1%

0.0%

0.7%

0.4%

Timesofindia

0.9%

0.0%

0.0%

0.5%

1%

Ibnlive

0.4%

0.0%

0.9%

0.5%

0.5%

Reliancemoney

0.8%

0.0%

0.0%

0.5%

0.3%

Indiabulls

0.4%

0.0%

0.0%

0.3%

1%

Kotaksecurities

0.3%

0.8%

0.3%

0.3%

0.6%

HDFC

0.3%

0.0%

0.0%

0.2%

0.8%

Karvey

0.4%

0.0%

0.0%

0.2%

0.2%

Indiainfoline

0.2%

0.0%

0.0%

0.1%

0.5%

Equitymaster

0.2%

0.0%

0.1%

0.1%

0.4%

BBC

0.0%

0.0%

0.0%

0.0%

0.8%

Capitalmarket

0.0%

0.0%

0.0%

0.0%

0.2%

5Paisa

0.1%

0.0%

0.0%

0.0%

0.1%

Others

17%

8%

12%

14%

14%

Business

139

Table 60: Preferred website for cinema Website

Working Women

Housewives

Women Student

All Women

All Internet Users

618

112

328

1,143

6,883

Yahoo

8%

25%

21%

16%

11%

Google

12%

10%

6%

10%

9%

Bollywood

6%

2%

3%

5%

5%

Rediff

5%

5%

3%

4%

5%

PVR Cinemas

6%

5%

0.9%

4%

5%

Tamilcinemas

4%

6%

1%

3%

3%

0.5%

2%

7%

3%

3%

Cinema

3%

2%

2%

3%

4%

Andhravilas

3%

0.0%

4%

3%

0.7%

Indiafm

3%

0.0%

3%

3%

5%

0.9%

2%

5%

3%

2%

3%

0.3%

3%

2%

3%

Sample Base

Santabanta

Indiaglitz Movies Indiatimes

3%

0.8%

2%

2%

3%

Idlebrain

0.7%

0.8%

4%

2%

2%

Youtube

3%

0.0%

1%

2%

1%

Thecinema

2%

2%

2%

2%

1%

Sify

2%

0.2%

0.6%

1%

2%

Adlabs

2%

0.2%

0.0%

1%

0.9% 2%

Funcinemas

0.9%

2%

2%

1%

Inox

1%

2%

0.6%

1%

1%

Cinemax

2%

1%

0.4%

1%

0.7%

Satyamcinema

1%

2%

0.4%

1%

0.9%

0.2%

3%

2%

1%

0.7%

1%

0.2%

0.6%

0.8%

1%

Indiancinema

0.2%

3%

1%

0.8%

1%

MSN

0.9%

0.2%

0.7%

0.8%

0.9%

Cinesouth

0.0%

5%

1%

0.8%

0.5%

Zeecinemas

0.9%

0.0%

0.9%

0.7%

1%

Indya

0.4%

0.0%

2%

0.7%

0.8%

Teluguone Raaga

Yashrajfilms

1%

0.0%

0.6%

0.7%

0.3%

Filmfare

0.6%

0.6%

0.8%

0.6%

0.6%

Malayalamcinema

0.8%

0.0%

0.0%

0.4%

0.4%

Imdb

0.0%

0.0%

0.0%

0.3%

2%

Hollywood

0.5%

0.0%

0.1%

0.3%

0.5%

Starmovies

0.3%

1%

0.0%

0.3%

0.4%

Glamsham

0.0%

0.0%

0.9%

0.3%

0.2%

Musicindiaonline

0.4%

0.0%

0.0%

0.2%

0.5%

NDTV

0.0%

2%

0.0%

0.2%

0.4%

Timesofindia

0.5%

0.0%

0.0%

0.2%

0.4%

Prasad2

0.2%

0.0%

0.3%

0.2%

0.3%

Funmala

0.2%

0.0%

0.2%

0.2%

0.3%

Sonypictures

0.4%

0.0%

0.0%

0.2%

0.2%

Galatta

0.1%

0.1%

0.1%

0.1%

0.8%

Smashits

0.2%

0.0%

0.0%

0.1%

0.4%

Chitraloka

0.0%

0.0%

0.0%

0.0%

0.4%

18%

15%

18%

18%

16%

Others

140

Table 61: Preferred website for online share/stock trading Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

106

27

21

168

1,558

ICICI Direct

39%

32%

50%

38%

36%

Sherkhan

33%

18%

15%

30%

22%

Religare

7%

0.0%

9%

6%

4%

BSE

6%

0.0%

0.0%

4%

3%

Indiabulls

5%

3%

1%

4%

7%

Kotaksecurities

3%

4%

3%

3%

4%

0.0%

0.0%

0.0%

2%

2%

Geojit Angeltrade 5Paisa Karvy

1%

0.0%

11%

2%

0.5%

0.9%

10%

0.0%

2%

3%

2%

0.0%

0.0%

1%

0.5%

NSE

0.2%

0.0%

1%

0.3%

3%

hdfcsec

0.3%

0.8%

0.0%

0.3%

2%

Reliancemoney

0.2%

0.0%

0.0%

0.1%

1%

4%

33%

9%

8%

13%

Others

141

Table 62: Preferred website for games Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

647

140

388

1,271

7,383

Yahoo

23%

22%

25%

24%

18%

Zapak

9%

15%

18%

13%

17%

Google

12%

12%

9%

11%

9%

Games

9%

4%

8%

8%

7%

Contest2Win

5%

8%

1%

4%

3%

Miniclip

2%

6%

3%

3%

4%

Rediff

5%

1%

0.9%

3%

3%

Onlinegames

3%

3%

3%

3%

2%

Bigfishgames

1%

2%

4%

3%

0.8%

MSN

2%

0.4%

0.9%

2%

2%

Gamehouse

3%

2%

0.2%

2%

0.4%

0.1%

0.0%

4%

1%

1%

Freeonlinegames

2%

0.1%

2%

1%

0.7%

Games2win

2%

0.7%

0.8%

1%

1%

Easports

Sports

2%

1%

0.1%

0.9%

0.4%

Cartoonnetwork

0.5%

0.8%

1%

0.8%

0.6%

Realarcade

0.4%

0.1%

0.1%

0.8%

0.5%

Download

0.0%

1%

2%

0.7%

1%

Indiagames

0.3%

0.0%

2%

0.6%

3%

Indiatimes

1%

0.1%

0.0%

0.6%

2%

Hungama

0.0%

0.4%

1%

0.5%

0.6%

Gamesonline

0.4%

1%

0.4%

0.5%

0.4%

Funmaza

0.2%

0.0%

1%

0.4%

0.5%

Toondisneyindia

0.2%

1%

0.2%

0.3%

0.2%

Sify

0.4%

0.2%

0.0%

0.2%

0.7%

Freegames

0.2%

1%

0.0%

0.2%

0.6%

Gamespot

0.2%

0.4%

0.1%

0.2%

0.4%

Santabanta

0.3%

0.0%

0.1%

0.2%

0.4%

Gamesworld

0.0%

0.0%

0.0%

0.2%

0.3%

Cricinfo

0.2%

0.0%

0.0%

0.1%

1%

Funtoosh

0.1%

0.0%

0.3%

0.1%

0.4%

Playgames

0.1%

0.3%

0.1%

0.1%

0.3%

Gamezone

0.0%

0.0%

0.4%

0.1%

0.2%

Arcade

0.1%

0.2%

0.1%

0.1%

0.2%

Stickcricket

0.0%

0.0%

0.1%

0.0%

0.4%

15%

16%

12%

14%

17%

Others

142

Table 63: Preferred website for online shopping Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

718

145

254

1,207

7,261

Ebay

32%

38%

35%

32%

34%

Rediff

27%

20%

15%

23%

25%

Yahoo

9%

11%

13%

11%

7%

Google

8%

7%

12%

8%

8%

Indiatimes

6%

5%

8%

7%

7%

Futurebazaar

6%

12%

4%

6%

6%

Indiaplaza

1%

0.5%

1%

2%

1%

Shopping MSN Sify

1%

0.0%

1%

1%

2%

0.7%

1%

0.0%

1%

0.7%

1%

0.1%

0.6%

1%

2%

Onlineshopping

0.4%

0.5%

2%

0.9%

1%

Amazon

0.0%

0.2%

0.0%

0.3%

0.9%

Timesofindia

0.2%

0.0%

0.0%

0.1%

0.3%

8%

6%

8%

7%

6%

Others

143

Table 64: Preferred website for online news Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

809

165

359

1,457

8,509

Yahoo

11%

23%

31%

19%

14%

NDTV

13%

15%

10%

12%

12%

Rediff

14%

7%

5%

11%

10%

Google

9%

5%

11%

9%

9%

Indiatimes

6%

6%

4%

6%

7%

Timesofindia

4%

11%

3%

5%

3%

Manoramaonline

5%

1%

2%

4%

3%

MSN

3%

4%

4%

4%

3%

Aajtak

3%

0.7%

2%

3%

5%

BBC

3%

0.2%

2%

3%

5%

CNN

3%

4%

1%

3%

3%

Ibnlive

3%

0.0%

3%

2%

3%

Thehindu

2%

5%

1%

2%

2%

0.1%

0.0%

6%

2%

0.9%

Eenadu

2%

0.8%

2%

2%

2%

Sify

2%

2%

1%

2%

2%

Starnews

1%

0.0%

2%

1%

0.7%

Zeenews

0.7%

2%

1%

1%

2%

CNBC

0.8%

3%

0.1%

0.8%

1%

TV9

Dinamalar

1%

0.0%

0.1%

0.8%

0.9%

Midday

0.8%

0.0%

0.0%

0.6%

0.2%

Hindustantimes

0.6%

2%

0.0%

0.5%

0.7%

Moneycontrol

0.7%

0.0%

0.0%

0.5%

0.5%

Hinduonnet

0.8%

0.1%

0.1%

0.5%

0.3%

Jagran

0.1%

2%

0.5%

0.4%

1%

Times

0.7%

0.4%

0.1%

0.4%

0.6%

Economictimes

0.3%

0.0%

0.6%

0.4%

0.4%

Esakal

0.1%

0.0%

0.2%

0.1%

0.3%

Webduniya

0.2%

0.2%

0.0%

0.1%

0.1%

DD News

0.0%

0.0%

0.1%

0.0%

0.6%

9%

7%

6%

7%

9%

Others

144

Table 65: Preferred website for friendship/dating Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

556

82

371

1,081

7,084

Orkut

26%

18%

50%

34%

36%

Yahoo

28%

48%

25%

29%

23%

Google

12%

7%

5%

9%

8%

Rediff

9%

5%

3%

6%

7%

Fropper

3%

2%

4%

3%

3%

Tagged

2%

5%

2%

2%

1%

Friendship

2%

0.1%

2%

2%

0.9%

1%

2%

1%

1%

1%

0.7%

4%

1%

1%

2%

Friends Hi5 Batchmates

1%

1%

0.0%

0.8%

0.4%

MSN

1%

0.0%

0.2%

0.7%

1%

Indiatimes

1%

0.4%

0.0%

0.6%

2%

Date

0.9%

0.3%

0.2%

0.5%

2%

Friendfinder

0.7%

0.0%

0.0%

0.4%

2%

Friendster

0.5%

0.3%

0.0%

0.3%

0.3%

Desimartini

0.0%

2%

0.0%

0.2%

0.5%

Adultfriendfinder

0.0%

0.0%

0.0%

0.0%

2%

Sify

0.0%

0.0%

0.0%

0.0%

0.5%

Match

0.0%

0.0%

0.0%

0.0%

0.2%

Others

12%

4%

6%

9%

9%

145

Table 66: Preferred website for music Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

735

149

495

1,490

8,142

Raaga

22%

20%

20%

21%

22%

Yahoo

9%

14%

10%

11%

10%

Google

8%

9%

11%

9%

7%

Cooltoad

5%

2%

7%

5%

5%

Musicindiaonline

7%

8%

2%

5%

4%

Music

7%

4%

3%

5%

4%

Youtube

3%

2%

5%

4%

2%

Tamilsongs

2%

5%

2%

2%

2%

Rediff

3%

3%

1%

2%

3%

Livewire

2%

4%

1%

2%

1%

Dishant

1%

0.0%

3%

2%

1%

Mtv

2%

0.5%

0.7%

1%

1%

Indiafm

3%

0.0%

0.5%

1%

0.9%

Musiconline

2%

1%

1%

1%

0.7%

Bollywoodmusic

1%

1%

0.8%

1%

0.9%

Mp3

1%

0.0%

2%

1%

3% 2%

Smashits

0.2%

3%

2%

1%

Apniisp

0.4%

0.1%

3%

1%

1%

1%

0.6%

0.8%

1%

0.9%

Sify Andhravilas

0.6%

3%

1%

1%

0.9%

Papuyaar

0.7%

0.1%

1%

0.9%

2%

Indiatimes

2%

0.9%

0.0%

0.9%

1%

Songs

0.2%

0.0%

1%

0.6%

1%

Pz10

0.8%

0.0%

0.3%

0.5%

1%

Emusic

0.3%

0.3%

0.9%

0.5%

0.9%

Bollyexpress

0.0%

0.0%

1%

0.5%

0.8%

123music

0.7%

0.0%

0.5%

0.5%

0.8%

Bollyfm

0.5%

0.6%

0.5%

0.5%

0.7%

Funmaza

0.0%

0.1%

1%

0.5%

0.7%

MSN

1%

0.0%

0.0%

0.5%

0.5%

Indianmusic

0.4%

0.2%

0.3%

0.4%

0.5%

Musicmazaa

0.6%

0.0%

0.5%

0.4%

0.3%

Desimusic

0.7%

0.0%

0.2%

0.4%

0.3%

Okesite

0.2%

1%

0.2%

0.3%

0.7%

Realplayer

0.3%

0.0%

0.0%

0.3%

0.5%

Mag4U

0.3%

0.0%

0.4%

0.3%

0.4%

Timesmusic

0.5%

0.2%

0.0%

0.2%

0.4%

Musicworld

0.2%

0.0%

0.2%

0.2%

0.3%

Downloads

0.2%

0.2%

0.0%

0.1%

0.5%

Itunes

0.1%

0.5%

0.0%

0.1%

0.4%

Telgusongs

0.1%

0.4%

0.0%

0.1%

0.3%

Tamilmp3world

0.3%

0.0%

0.0%

0.1%

0.3%

Radiomirchi

0.2%

0.0%

0.0%

0.1%

0.3%

Sonymusic

0.2%

0.0%

0.0%

0.1%

0.2%

Desiweb

0.3%

0.0%

0.0%

0.1%

0.1%

11%

14%

14%

13%

13%

Others

146

Table 67: Preferred info search engine - local language Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

336

55

150

586

3,853

Google

74%

67%

76%

74%

74%

3%

13%

0.2%

3%

2%

Manoramaonline Kerala

4%

0.0%

0.0%

2%

1%

Webduniya

0.8%

11%

0.0%

2%

1%

Webulagam

1%

0.0%

1%

1%

0.8%

Chennaionline

1%

3%

0.0%

1%

0.6%

Guruji

2%

0.0%

0.0%

0.9%

2%

Eenadu

0.6%

0.0%

1%

0.7%

1%

MSN

1%

0.0%

0.0%

0.6%

0.8%

Khoj

0.3%

0.0%

1%

0.5%

1%

Jagran

0.1%

0.0%

0.0%

0.0%

0.5%

Others

12%

6%

20%

14%

15%

Table 68: Preferred website for real estate Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

496

88

159

801

5,129

Google

21%

11%

28%

21%

17%

Yahoo

13%

14%

19%

16%

14%

Magicbricks

13%

28%

8%

13%

14%

Realestates

9%

9%

14%

10%

10%

99acres

8%

12%

3%

7%

10%

Rediff

8%

7%

3%

7%

7%

Indiaproperty

6%

10%

0.6%

5%

5%

Property

3%

5%

0.1%

3%

3%

Manoramaonline

3%

0.0%

0.1%

2%

0.5%

Sulekha

2%

2%

0.0%

1%

1%

MSN

1%

0.0%

0.0%

0.7%

0.5%

Indiatimes

0.4%

0.8%

0.6%

0.4%

2%

Keralarealestate

0.3%

2%

0.0%

0.4%

0.3%

Sify

0.6%

0.0%

0.0%

0.3%

1%

Indiabulls

0.3%

0.0%

0.0%

0.2%

0.4%

Chennaionline

0.3%

0.7%

0.0%

0.2%

0.4%

NDTV

0.0%

0.0%

0.4%

0.1%

0.3%

Realtor

0.0%

0.0%

0.0%

0.0%

0.4%

Others

12%

0.8%

23%

12%

12%

147

Table 69: Preferred info search engine - English Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

674

133

324

1,253

7,874

Google

73%

70%

74%

72%

75%

Yahoo

9%

17%

8%

10%

10%

English

4%

5%

1%

3%

3%

Rediff

3%

1%

2%

2%

2%

Wikipedia

2%

3%

2%

2%

1%

MSN

2%

0.1%

0.6%

2%

1%

Dictionary

0.9%

0.3%

2%

1%

1%

Altavista

0.0%

2%

2%

0.7%

0.3%

BBC

0.4%

0.0%

0.0%

0.2%

0.5%

Timesofindia

0.1%

0.0%

0.5%

0.2%

0.3%

Sify

0.2%

0.3%

0.0%

0.1%

0.4%

Indiatimes

0.0%

0.0%

0.0%

0.0%

0.5%

6%

3%

8%

6%

5%

Others

Table 70: Preferred website for instant messaging Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

813

168

506

1,614

8,632

Yahoo

55%

77%

67%

62%

63%

Google Talk

17%

9%

16%

16%

14%

Rediffbol

12%

6%

7%

9%

10%

MSN

11%

5%

2%

7%

5%

Orkut Meebo Skype

1%

2%

5%

3%

3%

0.8%

0.0%

3%

1%

1%

1%

0.1%

0.0%

1%

0.6%

AIM

0.7%

0.0%

0.0%

0.3%

0.3%

Indiatimes

0.2%

0.0%

0.0%

0.1%

0.4%

Others

0.9%

0.9%

0.2%

0.7%

3%

148

Table 71: Preferred website for social networking/communities Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

428

71

305

865

5,227

Orkut

63%

53%

74%

67%

64%

Yahoo

13%

31%

17%

17%

16%

MSN

3%

2%

0.4%

2%

1%

Communities

3%

2%

0.3%

1%

1%

Ryze

2%

0.9%

0.3%

0.9%

0.3%

Tagged

1%

0.0%

0.0%

0.6%

0.4%

Fropper

0.9%

0.0%

0.2%

0.6%

0.4%

Hi5

0.0%

0.9%

1%

0.5%

0.9%

Bharatstudent

0.0%

0.0%

0.3%

0.1%

0.4%

Friends

0.0%

0.0%

0.0%

0.0%

1%

Myspace

0.0%

0.0%

0.0%

0.0%

0.6%

Linkedin

0.1%

0.0%

0.0%

0.0%

0.3%

15%

11%

6%

10%

14%

Others

149

Table 72: Preferred website for astrology Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

734

139

379

1,360

6,357

Yahoo

23%

11%

35%

26%

22%

Astrology

19%

20%

20%

19%

19%

Google

8%

10%

10%

9%

11%

Rediff

8%

10%

3%

7%

9%

Indiatimes astrospeak

9%

9%

3%

7%

8%

Horoscope

3%

0.0%

3%

3%

2%

Sarafreder

2%

2%

3%

2%

3%

MSN

2%

3%

2%

2%

3%

Ivillage

1%

5%

0.8%

2%

0.8%

Astrolife

1%

3%

2%

2%

2%

Sify

0.7%

3%

2%

1%

3%

Santabanta

0.5%

1%

3%

1%

0.7%

Astrogyan

0.7%

1%

2%

1%

0.8%

2%

0.0%

0.0%

1%

0.4%

Manoramaonline Astrocenter Astroyogi Paramdhaam

1%

0.0%

1%

0.9%

0.6%

0.9%

0.9%

0.6%

0.8%

0.8%

1%

0.0%

0.6%

0.8%

0.5%

Indya

0.0%

2%

1%

0.8%

0.5%

Indianastrology

0.4%

0.5%

1%

0.7%

0.8%

Astroindia

0.0%

0.3%

2%

0.7%

0.5%

Webulagam

0.5%

0.3%

0.2%

0.7%

0.4%

Bejandaruwalla

0.1%

4%

0.0%

0.6%

0.6%

Astrologyzone

0.9%

0.0%

0.1%

0.5%

0.4%

Tarot

0.5%

0.0%

0.0%

0.5%

0.3%

Timesofindia

0.4%

0.1%

0.0%

0.2%

0.6%

Astroworld

0.0%

1%

0.1%

0.2%

0.3%

Webduniya

0.1%

0.0%

0.0%

0.1%

0.6%

Kundli

0.2%

0.0%

0.2%

0.1%

0.2%

Ganeshaspeaks

0.0%

0.0%

0.1%

0.0%

0.3%

Cyberastro

0.0%

0.0%

0.0%

0.0%

0.3%

Jagran

0.0%

0.0%

0.0%

0.0%

0.2%

Others

12%

12%

4%

10%

9%

150

Table 73: Preferred website for online learning/education Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

673

121

424

1,310

6,571

Google

43%

43%

49%

46%

34%

Yahoo

6%

12%

10%

9%

10%

Wikipedia

3%

3%

8%

5%

6%

Rediff

5%

1%

2%

3%

4%

Education

3%

3%

0.5%

2%

3%

ICFAI

3%

2%

0.1%

2%

1%

IGNOU

2%

1%

0.7%

1%

1%

Onlineeducation

2%

0.5%

0.3%

1%

0.8%

W3schools

2%

0.0%

0.9%

1%

2%

Annauniversity

0.7%

2%

0.2%

0.9%

0.8%

Indiatimes

0.7%

1%

1%

0.8%

1%

MSN

1%

2%

0.3%

0.8%

1%

BBC

1%

0.5%

0.0%

0.8%

0.5%

Learning

1%

0.0%

0.0%

0.7%

0.5%

Onlinelearning

0.9%

0.0%

0.0%

0.6%

1%

Howstuffworks

1%

0.0%

0.0%

0.6%

0.6%

Pubmed

0.8%

0.0%

0.0%

0.5%

0.5%

Britishcouncil

0.1%

0.2%

1%

0.5%

0.4%

Answers

0.0%

0.0%

1%

0.5%

0.4%

Ebizel

0.1%

0.0%

0.8%

0.4%

1%

CBSE

0.3%

0.2%

0.7%

0.4%

1%

Goiit

0.0%

0.0%

1%

0.4%

0.5%

Symbiosis

0.8%

0.0%

0.0%

0.4%

0.4%

Worldwidelearn

0.0%

0.0%

1%

0.4%

0.3%

Freshersworld

0.1%

0.0%

0.9%

0.3%

0.5%

NCERT

0.1%

0.2%

0.5%

0.3%

0.3%

Microsoft

0.2%

0.0%

0.4%

0.2%

0.9%

Dewsoftoverseas

0.3%

0.2%

0.0%

0.2%

0.5%

Gurukul

0.4%

0.0%

0.0%

0.2%

0.4%

Mit.edu

0.5%

0.0%

0.0%

0.2%

0.2%

English

0.3%

0.0%

0.0%

0.2%

0.2%

ICAI

0.1%

0.0%

0.2%

0.1%

0.5%

21%

26%

19%

20%

24%

Others

151

Table 74: Preferred blog sites Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

134

26

77

259

1,853

Yahoo

26%

24%

8%

19%

18%

Blogger

16%

15%

24%

17%

11%

Rediff

15%

9%

16%

14%

10%

Blogspot

10%

7%

11%

14%

11%

Google

12%

12%

12%

12%

21%

Ibibo

8%

23%

13%

12%

10%

Hi5

3%

0.0%

8%

4%

2%

MSN

2%

0.0%

0.1%

3%

1%

Sulekha

2%

9%

0.0%

2%

0.7%

Mylot

0.2%

0.0%

5%

2%

1%

Mouthshut

1%

0.0%

0.2%

0.5%

1%

Indiatimes

0.5%

0.5%

0.2%

0.4%

2%

Myspace

0.0%

0.0%

1%

0.3%

0.7%

Fropper

0.1%

0.0%

0.8%

0.3%

0.3%

Tagged

0.5%

0.0%

0.0%

0.2%

2%

Monster

0.1%

0.0%

0.0%

0.1%

0.2%

Debonairblog

0.0%

0.0%

0.0%

0.0%

2%

Youtube

0.0%

0.0%

0.1%

0.0%

2%

TimesofIndia

0.0%

0.0%

0.0%

0.0%

0.4%

3%

0.0%

0.0%

1%

2%

Others

152

Table 75: Other language preferred for local language content Language

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

139

20

42

225

1,388

Tamil

19%

20%

29%

23%

19%

Marathi

28%

7%

9%

20%

12%

Malayalam

11%

5%

25%

14%

15%

Hindi

16%

24%

2%

13%

19%

Telugu

3%

32%

14%

10%

13%

Kannada

2%

1%

15%

5%

6%

Bengali

4%

0.0%

4%

5%

6%

Konkani

7%

0.0%

0.0%

4%

0.8%

Gujarati

2%

5%

0.0%

1%

3%

Oriya

0.3%

0.0%

2%

0.7%

1%

Urdu

0.0%

5%

0.0%

0.6%

0.7%

Punjabi

0.5%

0.0%

0.0%

0.3%

0.5%

Kanauji

0.5%

0.0%

0.0%

0.3%

0.1%

Assamese

0.3%

0.0%

0.0%

0.2%

0.1%

Awadhi

0.0%

0.0%

0.0%

0.0%

0.1%

Bhojpuri

0.0%

0.0%

0.0%

0.0%

0.1%

Bodo

0.0%

0.0%

0.0%

0.0%

0.1%

Maithili

0.0%

0.0%

0.0%

0.0%

0.1%

Manipuri

0.0%

0.0%

0.0%

0.0%

0.1%

Sanskrit

0.0%

0.0%

0.0%

0.0%

0.1%

Tulu

0.0%

0.0%

0.0%

0.0%

0.1%

Bundeli

0.0%

0.0%

0.0%

0.0%

0.0%

Haryanvi

0.0%

0.0%

0.0%

0.0%

0.0%

Kashmiri

0.0%

0.0%

0.0%

0.0%

0.0%

Marwari

0.0%

0.0%

0.0%

0.0%

0.0%

Santhali

0.0%

0.0%

0.0%

0.0%

0.0%

6%

0.0%

0.0%

4%

2%

Others

153

Table 76: Preferred website for checking local language content Website

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

139

20

42

225

1,388

Yahoo

12%

3%

17%

12%

8%

Google

14%

14%

4%

11%

12%

Webulagam

4%

12%

18%

9%

4%

Malayalamanorama

7%

9%

11%

9%

7%

Thinamalar Marathiworld Webduniya Vaartha

3%

3%

9%

7%

5%

12%

0.8%

0.0%

6%

4%

4%

19%

0.5%

4%

4%

0.0%

0.0%

0.0%

3%

0.7%

Kumudam

2%

0.0%

5%

3%

1%

Matrubhumi

2%

0.0%

4%

2%

1%

Eeandu

1%

4%

3%

2%

7%

Esakal

2%

0.0%

2%

2%

3%

Rediff

3%

0.0%

0.4%

2%

3%

Dainikjagran

4%

0.0%

0.0%

2%

2%

Kannadaaudio

4%

0.0%

0.0%

2%

2%

Banglalive

0.0%

0.0%

2%

2%

2%

Dinakaran

0.0%

10%

0.0%

1%

0.6%

Sakal

0.0%

0.0%

3%

0.9%

0.7%

Maharashtratimes

2%

0.0%

0.0%

0.8%

0.3%

Tamilcinema

2%

0.0%

0.0%

0.7%

4%

Amarujala

1%

0.7%

0.0%

0.5%

0.9%

Dailythanthi

1%

0.0%

0.0%

0.5%

0.6%

bbchindi

0.4%

0.0%

0.0%

0.3%

0.7%

Jagran

0.2%

0.0%

0.2%

0.2%

3%

Gujratsamachar

0.3%

1%

0.0%

0.2%

1%

Anandabazaar

0.2%

0.0%

0.0%

0.1%

2%

Thatskannada

0.1%

0.0%

0.0%

0.1%

0.6%

Epatra

0.0%

0.0%

0.2%

0.1%

0.5%

Keralakaumudi

0.0%

0.0%

0.0%

0.0%

3%

Deepika

0.1%

0.0%

0.0%

0.0%

0.7%

Bhaskar

0.0%

0.0%

0.0%

0.0%

0.5%

Others

19%

23%

19%

18%

19%

154

Table 77: Most preferred TV channel TV Channel

Working Women

Sample Base

Housewives

Women Student

All Women

All Internet Users

1,286

288

703

2,500

12,631

Star Plus

21%

29%

25%

22%

13%

Zee TV

10%

10%

7%

9%

3%

Sun TV

7%

11%

3%

6%

5%

Sony

5%

4%

6%

6%

4%

Discovery

4%

2%

6%

4%

7%

NDTV

4%

3%

2%

3%

5%

Star World

3%

3%

3%

3%

2%

M TV

1%

2%

5%

2%

3%

Star One

3%

3%

2%

2%

3%

HBO

2%

1%

2%

2%

4%

Star Movies

2%

2%

1%

2%

3%

Travel & Living

2%

1%

2%

2%

0.9%

Sun Music

3%

0.0%

1%

2%

0.8%

Aajtak

2%

1%

2%

2%

5%

Asianet TV 9 Cartoon Network Gemini

1%

3%

2%

2%

1%

0.9%

2%

2%

1%

2%

1%

0.0%

2%

1%

1%

2%

2%

0.3%

1%

0.9%

0.5%

0.6%

3%

1%

0.9%

Surya TV

2%

0.4%

0.0%

1%

0.6%

DD 1

1%

0.7%

1%

1%

2%

Animal Planet

1%

0.0%

2%

1%

0.7%

0.1%

0.0%

1%

1%

0.4%

1%

0.0%

1%

1%

3%

E TV

0.8%

0.8%

1%

1%

1%

Pogo

1%

0.0%

1%

1%

0.9%

Disney Channel

0.8%

0.5%

2%

1%

0.6%

Vijaya TV

0.8%

0.6%

0.9%

0.9%

0.7%

1%

0.3%

0.2%

0.8%

2%

Sab TV

0.7%

2%

0.7%

0.8%

1%

Any Music Channel

0.4%

2%

1%

0.8%

0.4%

1%

0.5%

0.3%

0.7%

2%

Star News

0.7%

0.5%

0.0%

0.7%

1%

BBC

0.7%

0.1%

0.5%

0.6%

0.8%

Etv Kannada

0.5%

2%

0.3%

0.6%

0.4%

Zee Marathi

1%

0.3%

0.0%

0.6%

0.3%

National Geographic

0.6%

0.1%

0.4%

0.5%

2%

V Channel

0.2%

0.0%

1%

0.5%

0.3%

Sahara One

0.6%

0.0%

0.4%

0.4%

0.4%

Udaya TV

0.2%

0.0%

0.6%

0.4%

0.3%

Kiran TV

0.9%

0.0%

0.0%

0.4%

0.1%

AXN

0.1%

0.0%

0.7%

0.3%

1%

Star Sports

0.1%

2%

0.0%

0.3%

0.8%

Any News Channel

0.5%

0.3%

0.1%

0.3%

0.4%

Zee News

0.2%

0.8%

0.1%

0.3%

0.4%

NDTV24*7

0.6%

0.0%

0.1%

0.3%

0.3%

Zoom

SS Music Ten Sports

CNBC

CNN IBN

155

TV Channel

Working Women

Housewives

Women Student

All Women

All Internet Users

God

0.0%

0.1%

0.8%

0.3%

0.1%

Zee Café

0.2%

0.7%

0.3%

0.3%

0.1%

Star Utsav

0.4%

0.0%

0.2%

0.3%

0.1%

Hungama TV

0.0%

0.0%

0.7%

0.3%

0.1%

History Channel

0.4%

0.1%

0.0%

0.2%

0.5%

Set Max

0.5%

0.0%

0.0%

0.2%

0.5%

India TV

0.3%

0.0%

0.2%

0.2%

0.4%

Dd News

0.3%

0.0%

0.0%

0.2%

0.3%

Zee Music

0.0%

0.0%

0.3%

0.2%

0.3%

Times Now

0.4%

0.5%

0.0%

0.2%

0.3%

Headlines Today

0.1%

0.6%

0.0%

0.2%

0.2%

Alfa Marathi

0.4%

0.0%

0.1%

0.2%

0.1%

Sahara TV

0.0%

1%

0.0%

0.2%

0.0%

ESPN

0.1%

0.0%

0.1%

0.1%

3%

F TV

0.0%

0.6%

0.0%

0.1%

0.5%

Zee Cinema

0.1%

0.0%

0.1%

0.1%

0.5%

NDTV Profit

0.2%

0.0%

0.0%

0.1%

0.5%

Vh1

0.0%

0.0%

0.3%

0.1%

0.4%

Aawaz

0.0%

0.0%

0.0%

0.1%

0.2%

Animax

0.0%

0.0%

0.4%

0.1%

0.2%

Ibnlive

0.0%

0.1%

0.2%

0.1%

0.2%

Etv Marathi

0.1%

0.3%

0.0%

0.1%

0.1%

Star Anand

0.0%

0.0%

0.0%

0.1%

0.1%

Zee Business

0.3%

0.0%

0.0%

0.1%

0.1%

Local

0.2%

0.0%

0.0%

0.1%

0.1%

All Telugu

0.0%

0.5%

0.0%

0.1%

0.0%

Any Sports Channel

0.1%

0.0%

0.0%

0.0%

0.4%

Kairali TV

0.0%

0.0%

0.0%

0.0%

0.3%

Maa TV

0.0%

0.0%

0.0%

0.0%

0.3%

ETC

0.0%

0.0%

0.0%

0.0%

0.2%

Star Gold

0.1%

0.0%

0.0%

0.0%

0.2%

MH1

0.0%

0.0%

0.0%

0.0%

0.2%

Jetix

0.0%

0.0%

0.0%

0.0%

0.2%

Any Movie Channel

0.1%

0.0%

0.0%

0.0%

0.1%

B4U

0.0%

0.0%

0.1%

0.0%

0.1%

Etv Bangla

0.0%

0.1%

0.1%

0.0%

0.1%

Jaya TV

0.0%

0.0%

0.0%

0.0%

0.1%

Teja TV

0.0%

0.0%

0.0%

0.0%

0.1%

India Vision

0.0%

0.0%

0.0%

0.0%

0.1%

Hall Mark

0.0%

0.0%

0.1%

0.0%

0.1%

Aditya

0.0%

0.0%

0.0%

0.0%

0.0%

Astha

0.0%

0.0%

0.0%

0.0%

0.0%

K TV

0.0%

0.2%

0.0%

0.0%

0.0%

Raj TV

0.0%

0.0%

0.0%

0.0%

0.0%

Sanskar

0.1%

0.0%

0.0%

0.0%

0.0%

Zee English

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Studio

0.1%

0.0%

0.0%

0.0%

0.0%

Nick

0.0%

0.0%

0.0%

0.0%

0.0%

156

TV Channel

Working Women

Housewives

Women Student

All Women

All Internet Users

Sahara Samay

0.0%

0.0%

0.0%

0.0%

0.0%

Smile TV

0.0%

0.1%

0.0%

0.0%

0.0%

Zee Bangla

0.0%

0.0%

0.0%

0.0%

0.0%

Akasha Bangla

0.1%

0.0%

0.0%

0.0%

0.0%

Peace TV

0.0%

0.0%

0.0%

0.0%

0.0%

Zee Primier

0.0%

0.0%

0.0%

0.0%

0.0%

Set Pix

0.0%

0.0%

0.0%

0.0%

0.0%

Win Cable

0.0%

0.0%

0.0%

0.0%

0.0%

2%

2%

3%

3%

1%

Others

157

Table 78: Most preferred newspaper Newspaper

Working Women

Housewives

Women Student

All Women

All Internet Users

1,308

292

703

2,526

12,762

The Times of India

31%

37%

37%

33%

35%

The Hindu

16%

17%

24%

20%

18%

The Hindustan Times

7%

6%

7%

7%

6%

Deccan Chronicle

3%

9%

3%

4%

4%

Malyalam Manorama

6%

0.9%

0.5%

4%

2%

Indian Express

4%

1%

3%

4%

3%

Eenadu

3%

3%

3%

3%

3%

The Telegraph

2%

2%

4%

3%

3%

The Tribune

2%

2%

2%

2%

2%

Mid Day

3%

3%

1%

2%

1%

DNA

2%

2%

2%

2%

1%

Deccan Herald

2%

5%

0.9%

2%

1%

The Economic Times

2%

0.0%

1%

1%

2%

Dainik Bhaskar

1%

0.2%

0.9%

1%

2%

Dainik Jagran

1%

2%

0.6%

1%

2%

Sample Base

Mumbai Mirror Gujrat Samachar Vijaya Times

1%

0.3%

2%

1%

0.9%

0.5%

0.4%

0.9%

0.8%

1%

2%

0.2%

0.0%

0.8%

0.3%

Dinakaran

0.5%

0.0%

0.6%

0.6%

0.4%

Dinamalar

0.4%

2%

0.1%

0.5%

1%

Vijay Karnataka

0.7%

0.0%

0.6%

0.5%

1%

Anand Bazar Patrika

0.5%

0.0%

0.6%

0.5%

0.8%

Divya Bhaskar

0.7%

0.1%

0.5%

0.5%

0.5%

Nav Hindi Times

0.8%

0.1%

0.1%

0.5%

0.4%

Mathrubhumi

0.3%

0.6%

0.6%

0.4%

0.6%

Amar Ujala

0.2%

0.0%

0.8%

0.4%

0.5%

Loksatta

0.7%

0.9%

0.0%

0.4%

0.4%

Maharashtra Times

0.7%

0.3%

0.0%

0.4%

0.2%

Daily Thanthi

0.4%

0.7%

0.2%

0.3%

0.6%

Lokmat

0.2%

0.0%

0.7%

0.3%

0.6%

Sakal

0.6%

0.2%

0.0%

0.3%

0.6%

Rajasthan Patrika

0.6%

0.0%

0.0%

0.3%

0.5%

Nav Bharat Times

0.3%

0.6%

0.1%

0.3%

0.3%

The Statesman

0.6%

0.0%

0.0%

0.3%

0.2%

Vartha

0.5%

0.0%

0.0%

0.3%

0.1%

Udayavani

0.3%

0.0%

0.1%

0.3%

0.1%

Business Line

0.3%

0.0%

0.1%

0.2%

0.3%

Prajavani

0.1%

0.0%

0.5%

0.2%

0.3%

Hitvada

0.1%

0.0%

0.3%

0.2%

0.2%

Nai Dunia

0.2%

0.7%

0.3%

0.2%

0.2%

Saamna

0.0%

1%

0.0%

0.2%

0.1%

Kannada praba

0.3%

0.0%

0.0%

0.2%

0.1%

Bangalore Times

0.3%

0.0%

0.0%

0.2%

0.1%

Sandesh

0.1%

0.3%

0.0%

0.1%

0.4%

Punjab Kesari

0.0%

0.0%

0.2%

0.1%

0.3%

Dharitri

0.1%

0.0%

0.0%

0.1%

0.1%

158

Newspaper

Working Women

Housewives

Women Student

All Women

All Internet Users

Mumbai Samachar

0.2%

0.0%

0.0%

0.1%

0.1%

Asian Age

0.2%

0.0%

0.1%

0.1%

0.0%

india Today

0.0%

0.0%

0.2%

0.1%

0.0%

Kerala Kaumudi

0.0%

0.0%

0.0%

0.0%

0.2%

Andhra Jyoti

0.1%

0.0%

0.0%

0.0%

0.1%

Business Standard

0.0%

0.0%

0.0%

0.0%

0.1%

Dinamani

0.0%

0.0%

0.0%

0.0%

0.1%

Gulf News

0.0%

0.0%

0.0%

0.0%

0.1%

Prabhat Khabar

0.0%

0.0%

0.0%

0.0%

0.1%

Samaj

0.0%

0.0%

0.0%

0.0%

0.1%

Sambad

0.1%

0.0%

0.0%

0.0%

0.1%

Pratidin (Local)

0.0%

0.0%

0.0%

0.0%

0.1%

Employment News

0.0%

0.0%

0.0%

0.0%

0.0%

Financial Express

0.0%

0.0%

0.0%

0.0%

0.0%

Free Press Journal

0.0%

0.0%

0.0%

0.0%

0.0%

Jansatta

0.0%

0.0%

0.0%

0.0%

0.0%

Madhyamum

0.0%

0.0%

0.0%

0.0%

0.0%

Pudhari

0.0%

0.0%

0.0%

0.0%

0.0%

Rashtriya Sahara

0.0%

0.0%

0.0%

0.0%

0.0%

Sanmarg

0.0%

0.0%

0.0%

0.0%

0.0%

Siasat

0.0%

0.0%

0.0%

0.0%

0.0%

The Pioneer

0.0%

0.0%

0.0%

0.0%

0.0%

Vartaman

0.0%

0.1%

0.0%

0.0%

0.0%

Tarun Bharat (Marathi)

0.0%

0.0%

0.0%

0.0%

0.0%

Janshakti

0.0%

0.0%

0.0%

0.0%

0.0%

Aaj Kal

0.0%

0.0%

0.0%

0.0%

0.0%

Inquilab

0.0%

0.0%

0.0%

0.0%

0.0%

Greater Kashmir

0.0%

0.0%

0.0%

0.0%

0.0%

Sambad

0.1%

0.0%

0.0%

0.0%

0.0%

Mint

0.0%

0.0%

0.0%

0.0%

0.0%

1%

0.5%

0.2%

0.6%

0.8%

Others

159

Table 79: Most preferred magazine Magazine

Sample Base

Working Women

Housewives

Women Student

All Women

All Internet Users

1,083

250

572

2,084

10,515

Femina

14%

14%

9%

14%

4%

India Today

13%

15%

14%

13%

23%

Reader's Digest

8%

9%

13%

10%

7%

10%

11%

4%

8%

2%

Film Fare

3%

3%

9%

5%

3%

Vanita

6%

4%

1%

5%

1%

The Week

3%

1%

3%

3%

5%

Women's Era

Star Dust

0.7%

0.7%

8%

3%

2%

Grihshobha

4%

0.6%

2%

3%

0.9%

Cosmopolitan

3%

4%

2%

3%

0.8%

Outlook

2%

4%

2%

2%

4%

Competition Success Review

1%

0.0%

5%

2%

1%

Swathi

2%

3%

2%

2%

2%

Sports Star

3%

0.0%

2%

2%

4%

Meri Saheli

2%

3%

0.7%

2%

0.5%

Kumudham

2%

4%

0.4%

2%

1%

Good House Keeping

2%

3%

0.0%

1%

0.3%

Business World

1%

0.0%

1%

1%

2%

Ananda Vikatan

0.6%

3%

0.4%

0.9%

1%

Aval Vikatan

0.8%

2%

0.2%

0.8%

0.2%

Business Today

0.4%

0.8%

1%

0.7%

2%

1%

0.0%

0.2%

0.7%

0.7%

Fortune India Inside Outside

1%

0.7%

0.1%

0.7%

0.3%

Digit

0.3%

0.0%

1%

0.5%

3%

Electronics For You

0.5%

0.0%

0.9%

0.5%

1%

Cricket Samrat

0.3%

0.0%

0.8%

0.5%

0.6%

Brunch

0.0%

0.0%

2%

0.5%

0.3%

Sananda

0.3%

0.1%

1%

0.5%

0.3%

Chitralekha

0.3%

0.5%

0.7%

0.4%

0.7%

National Geographic

0.7%

0.7%

0.0%

0.4%

0.6%

Time

0.2%

0.0%

0.5%

0.4%

0.6%

Health

0.3%

0.4%

0.8%

0.4%

0.5%

Abhiyan

0.8%

0.5%

0.0%

0.4%

0.2%

Aha Zindagi

0.4%

0.9%

0.2%

0.4%

0.2%

Manorama

0.8%

0.0%

0.0%

0.4%

0.2%

Taranga

0.2%

2%

0.0%

0.4%

0.2%

India Times

0.0%

1%

0.5%

0.3%

0.8%

Business & Economy

0.6%

0.0%

0.1%

0.3%

0.5%

Today

0.5%

0.8%

0.0%

0.3%

0.5%

PC World

0.5%

0.0%

0.2%

0.3%

0.3%

Cineblitz

0.0%

2%

0.0%

0.3%

0.2%

Elle

0.0%

0.9%

0.6%

0.3%

0.1%

Lokprabha

0.1%

2%

0.0%

0.3%

0.1%

Savvy

0.5%

0.0%

0.0%

0.3%

0.1%

Autocar India

0.1%

0.0%

0.3%

0.2%

2%

Chip

0.2%

0.0%

0.5%

0.2%

2%

160

Magazine

Working Women

Housewives

Women Student

All Women

All Internet Users

Business India

0.5%

0.0%

0.0%

0.2%

0.7%

Computers Today

0.2%

0.0%

0.3%

0.2%

0.7%

Science Reporter

0.1%

0.0%

0.5%

0.2%

0.6%

Business Week

0.3%

0.0%

0.0%

0.2%

0.3%

Dalal Street

0.3%

0.0%

0.0%

0.2%

0.3%

Anandamela

0.0%

0.0%

0.6%

0.2%

0.2%

The Economist

0.1%

0.0%

0.0%

0.2%

0.2%

Graphiti

0.1%

0.0%

0.4%

0.2%

0.2%

Andra Jyoti

0.2%

0.0%

0.1%

0.2%

0.1%

Grihlakshmi

0.1%

1%

0.0%

0.2%

0.0%

Mathrubhumi

0.3%

0.0%

0.0%

0.2%

0.0%

Sakhi

0.1%

0.1%

0.3%

0.2%

0.0%

Wisdom

0.0%

0.0%

0.2%

0.1%

0.7%

PC Quest

0.3%

0.0%

0.0%

0.1%

0.6%

Outlook Money

0.1%

0.0%

0.0%

0.1%

0.4%

Sudha

0.1%

0.0%

0.0%

0.1%

0.3%

Desh

0.1%

0.0%

0.0%

0.1%

0.2%

Sarita

0.2%

0.0%

0.1%

0.1%

0.2%

Buzz

0.0%

0.0%

0.3%

0.1%

0.1%

Champak

0.0%

0.0%

0.4%

0.1%

0.1%

Frontline

0.2%

0.0%

0.0%

0.1%

0.1%

Society

0.1%

0.1%

0.0%

0.1%

0.1%

Saptahik Bartaman

0.3%

0.1%

0.0%

0.1%

0.1%

Chandamama

0.1%

0.0%

0.0%

0.1%

0.1%

Kadambini

0.1%

0.1%

0.0%

0.1%

0.0%

Saheli

0.0%

0.0%

0.2%

0.1%

0.0%

Overdrive

0.0%

0.0%

0.0%

0.0%

0.6%

Gladrags

0.0%

0.1%

0.0%

0.0%

0.3%

Playboy

0.0%

0.0%

0.0%

0.0%

0.3%

Safari

0.0%

0.0%

0.0%

0.0%

0.3%

Capital Market

0.0%

0.0%

0.0%

0.0%

0.2%

Chronicle

0.0%

0.0%

0.0%

0.0%

0.2%

Data Quest

0.0%

0.1%

0.0%

0.0%

0.2%

Debonair

0.0%

0.0%

0.0%

0.0%

0.2%

Junior Vikatan

0.0%

0.0%

0.0%

0.0%

0.2%

Linux For You

0.0%

0.0%

0.0%

0.0%

0.2%

Maxim

0.0%

0.0%

0.0%

0.0%

0.2%

Auto India

0.0%

0.0%

0.0%

0.0%

0.1%

Better Photography

0.0%

0.0%

0.0%

0.0%

0.1%

Deccan Chronicle

0.0%

0.0%

0.1%

0.0%

0.1%

Saptahik Sakal

0.0%

0.0%

0.0%

0.0%

0.1%

Saras Salil

0.0%

0.0%

0.0%

0.0%

0.1%

Top Gear

0.0%

0.0%

0.0%

0.0%

0.1%

Living Digital

0.1%

0.0%

0.0%

0.0%

0.1%

Money life

0.1%

0.0%

0.0%

0.0%

0.1%

Animation Reporter

0.0%

0.0%

0.0%

0.0%

0.1%

Nirogadhaam

0.0%

0.0%

0.0%

0.0%

0.1%

Automobiles

0.0%

0.0%

0.0%

0.0%

0.1%

161

Magazine

Working Women

Housewives

Women Student

All Women

All Internet Users

Bikes

0.0%

0.0%

0.2%

0.0%

0.1%

Business Standard

0.0%

0.0%

0.0%

0.0%

0.1%

Anandalok

0.0%

0.0%

0.0%

0.0%

0.0%

Business Times

0.0%

0.0%

0.0%

0.0%

0.0%

Developer IQ

0.0%

0.0%

0.0%

0.0%

0.0%

Outlook Traveller

0.0%

0.0%

0.0%

0.0%

0.0%

Pratiyogita Darpan

0.0%

0.0%

0.0%

0.0%

0.0%

Mans World

0.0%

0.0%

0.0%

0.0%

0.0%

Kurukshetra

0.0%

0.0%

0.0%

0.0%

0.0%

Auto World

0.0%

0.0%

0.0%

0.0%

0.0%

Economical Times

0.0%

0.0%

0.0%

0.0%

0.0%

6%

3%

8%

6%

7%

Others

Table 80: Most preferred radio channel Radio Channel

Working Women

Housewives

Women Student

All Women

All Internet Users

Sample Base

826

171

473

1,580

8,205

Radio Mirchi

36%

48%

32%

37%

38%

Red FM

15%

7%

12%

13%

12%

Radio City

10%

11%

13%

11%

11%

AIR

13%

4%

8%

10%

11%

AIR FM GOLD

6%

11%

5%

7%

5%

Suryan FM

5%

3%

7%

6%

6%

Big FM

4%

5%

6%

5%

5%

AIR FM RAINBOW

2%

1%

8%

4%

4%

Fever FM

3%

4%

3%

3%

3%

World Space

2%

2%

0.7%

2%

2%

1%

0.2%

1%

1%

0.8%

0.0%

0.1%

2%

0.8%

0.8%

Go FM Power FM BBC

1%

2%

0.0%

0.7%

1%

Amar FM

0.0%

0.1%

1%

0.4%

0.3%

Hum FM

0.0%

0.0%

0.0%

0.0%

0.0%

3%

0.8%

0.6%

2%

1%

Others

162

Table 81: Top of mind recall for brands TOM Brand

Sample Base

Working Women

Housewives

Women Student

All Women

All Internet Users

2,375

490

1,210

4,462

24,288

Nokia

6%

2%

8%

6%

7%

Sony

6%

10%

4%

5%

8%

LG

5%

7%

4%

5%

4%

Tata

5%

4%

3%

4%

5%

Lakme

3%

3%

4%

4%

0.7%

HLL

4%

3%

3%

3%

3%

Samsung

3%

6%

3%

3%

2%

Godrej

3%

3%

1%

3%

2%

Colgate

3%

5%

0.6%

2%

3%

Nike

2%

1%

4%

2%

3%

Reliance

2%

1%

2%

2%

3%

Google

2%

0.9%

3%

2%

1%

Adidas

2%

1%

2%

2%

2%

Levis

2%

1%

2%

2%

0.9%

Cadbury

1%

2%

2%

2%

0.6%

Pepsi

1%

0.4%

2%

1%

2%

Whirlpool

1%

2%

0.8%

1%

0.4%

Raymonds

1%

1%

1%

1%

1%

Johnson & Johnson

1%

2%

0.9%

1%

0.3%

Garnier

0.8%

2%

2%

1%

0.3%

Maruti

1%

1%

0.3%

1%

2%

Reebok

1%

0.8%

1%

1%

1%

1%

1%

1%

1%

1%

0.8%

1%

1%

1%

0.2%

Philips L`Oreal BPL

1%

1%

0.6%

0.9%

0.6%

Nestle

0.9%

0.7%

0.9%

0.9%

0.4%

Ponds

1%

1%

0.8%

0.9%

0.3%

HP

1%

0.6%

0.2%

0.8%

1%

IBM

1%

0.0%

0.2%

0.8%

1%

Videocon

0.7%

2%

0.7%

0.8%

0.7%

Microsoft

0.5%

0.1%

1%

0.7%

2%

Coca Cola

0.6%

0.8%

0.8%

0.7%

1%

Honda

0.8%

0.5%

0.4%

0.7%

0.8%

Amul

0.7%

1%

0.5%

0.7%

0.7%

Britannia

0.5%

0.5%

0.5%

0.7%

0.6%

Airtel

0.7%

0.5%

0.6%

0.6%

0.9%

Wipro

0.6%

0.4%

0.8%

0.6%

0.6%

BSNL

0.5%

0.0%

0.5%

0.6%

0.4%

Motorola

0.5%

0.2%

1%

0.6%

0.4%

Titan

0.5%

0.6%

0.5%

0.6%

0.4%

Amway

0.3%

1%

0.9%

0.6%

0.3%

Revlon

0.5%

0.5%

1%

0.6%

0.1%

Bajaj

0.5%

0.6%

0.8%

0.5%

1%

Intel

0.6%

0.1%

0.5%

0.5%

0.9%

Onida

0.7%

0.8%

0.1%

0.5%

0.7%

Compaq

0.6%

0.0%

0.4%

0.5%

0.5%

163

TOM Brand

Working Women

Housewives

Women Student

All Women

All Internet Users

HCL

0.4%

Lee

0.5%

0.0%

1%

0.5%

0.5%

0.3%

0.5%

0.5%

0.5%

Dabur Surf

0.4%

0.0%

0.7%

0.5%

0.4%

0.4%

1%

0.2%

0.5%

0.4%

Fair & Lovely

0.5%

0.2%

0.8%

0.5%

0.1%

Mercedes

0.3%

1%

0.3%

0.4%

0.5%

Peter England

0.3%

0.7%

0.2%

0.4%

0.4%

Pantaloon

0.4%

0.5%

0.4%

0.4%

0.3%

Horlicks

0.8%

0.0%

0.1%

0.4%

0.2%

Provogue

0.3%

0.0%

0.6%

0.4%

0.2%

Sony Ericsson

0.1%

0.1%

1%

0.3%

0.5%

Bata

0.3%

0.2%

0.1%

0.3%

0.4%

Parle

0.3%

0.5%

0.4%

0.3%

0.4%

Dell

0.5%

0.1%

0.1%

0.3%

0.3%

Hyundai

0.5%

0.1%

0.1%

0.3%

0.3%

Lenovo

0.3%

0.2%

0.3%

0.3%

0.3%

ISI

0.4%

0.0%

0.2%

0.3%

0.2%

Pepe

0.1%

0.5%

0.6%

0.3%

0.2%

Wills

0.1%

1%

0.4%

0.3%

0.2%

P&G

0.3%

0.7%

0.1%

0.3%

0.1%

Ray Ban

0.1%

0.0%

0.7%

0.3%

0.1%

Hero Honda

0.2%

0.0%

0.2%

0.2%

1%

Apple

0.0%

0.0%

0.5%

0.2%

0.4%

Kingfisher

0.3%

0.0%

0.1%

0.2%

0.3%

Toyota

0.3%

0.3%

0.2%

0.2%

0.3%

Hutch

0.4%

0.1%

0.0%

0.2%

0.2%

John Players

0.1%

0.0%

0.4%

0.2%

0.2%

Lux

0.2%

0.3%

0.1%

0.2%

0.2%

Allen Solly

0.3%

0.1%

0.0%

0.2%

0.1%

Gucci

0.2%

0.0%

0.5%

0.2%

0.1%

IFB

0.2%

0.7%

0.1%

0.2%

0.1%

Koutons

0.1%

0.0%

0.5%

0.2%

0.1%

Louis Phillip

0.1%

0.8%

0.1%

0.2%

0.1%

Maggi

0.3%

0.0%

0.1%

0.2%

0.1%

Tata Tea

0.3%

0.0%

0.0%

0.2%

0.1%

ICICI

0.1%

0.0%

0.0%

0.1%

0.4%

ITC

0.0%

0.0%

0.3%

0.1%

0.3%

Yamaha

0.1%

0.0%

0.1%

0.1%

0.3%

Brooke Bond

0.0%

0.2%

0.3%

0.1%

0.2%

Denim

0.0%

0.0%

0.4%

0.1%

0.2%

Infosys

0.1%

0.0%

0.1%

0.1%

0.2%

Killer

0.1%

0.0%

0.0%

0.1%

0.2%

Lifebuoy

0.0%

0.0%

0.1%

0.1%

0.2%

Suzuki

0.1%

0.4%

0.2%

0.1%

0.2%

Pepsodent

0.1%

0.0%

0.1%

0.1%

0.2%

Spykar

0.0%

0.0%

0.3%

0.1%

0.2%

Thums Up

0.0%

0.0%

0.1%

0.1%

0.2%

TVS

0.1%

0.0%

0.3%

0.1%

0.2%

164

TOM Brand

Working Women

Housewives

Women Student

All Women

All Internet Users

Woodland

0.1%

0.2%

0.3%

0.1%

0.2%

Arrow

0.2%

0.0%

0.0%

0.1%

0.1%

Kodak

0.2%

0.0%

0.0%

0.1%

0.1%

LIC

0.0%

0.1%

0.0%

0.1%

0.1%

Mahindra & Mahindra

0.0%

0.0%

0.1%

0.1%

0.1%

Panasonic

0.1%

0.2%

0.0%

0.1%

0.1%

Park Avenue

0.2%

0.1%

0.1%

0.1%

0.1%

Parker

0.0%

0.0%

0.3%

0.1%

0.1%

Rediff

0.3%

0.0%

0.0%

0.1%

0.1%

Taj

0.1%

0.2%

0.0%

0.1%

0.1%

Tata Indicom

0.2%

0.0%

0.0%

0.1%

0.1%

Times of India

0.2%

0.2%

0.0%

0.1%

0.1%

Versace

0.0%

0.0%

0.3%

0.1%

0.1%

VIP

0.2%

0.0%

0.0%

0.1%

0.1%

Yahoo

0.1%

0.1%

0.0%

0.1%

0.1%

L&T

0.1%

0.0%

0.0%

0.1%

0.1%

Lays

0.1%

0.1%

0.1%

0.1%

0.1%

Sansui

0.1%

0.2%

0.1%

0.1%

0.1%

Chevrolet

0.0%

0.6%

0.1%

0.1%

0.0%

Mark & Spencer

0.1%

0.0%

0.1%

0.1%

0.0%

Pears

0.1%

0.0%

0.0%

0.1%

0.0%

Red Label

0.1%

0.0%

0.1%

0.1%

0.0%

Reid & Taylor

0.0%

0.2%

0.1%

0.1%

0.0%

Tanishq

0.2%

0.0%

0.0%

0.1%

0.0%

Voltas

0.0%

0.0%

0.2%

0.1%

0.0%

Liberty

0.1%

0.0%

0.0%

0.1%

0.0%

BMW

0.0%

0.2%

0.1%

0.0%

0.2%

Canon

0.0%

0.0%

0.0%

0.0%

0.2%

Close Up

0.0%

0.1%

0.0%

0.0%

0.2%

Dettol

0.0%

0.0%

0.0%

0.0%

0.1%

Ferrari

0.0%

0.0%

0.1%

0.0%

0.1%

Fevicol

0.0%

0.0%

0.0%

0.0%

0.1%

Ford

0.1%

0.0%

0.0%

0.0%

0.1%

Gillette

0.0%

0.0%

0.0%

0.0%

0.1%

Gold Flake

0.0%

0.0%

0.0%

0.0%

0.1%

Hamam

0.0%

0.0%

0.0%

0.0%

0.1%

Honda City

0.1%

0.0%

0.0%

0.0%

0.1%

Mcdonald

0.0%

0.0%

0.0%

0.0%

0.1%

MRF

0.0%

0.0%

0.2%

0.0%

0.1%

Nescafe

0.1%

0.1%

0.0%

0.0%

0.1%

Nirma

0.0%

0.0%

0.0%

0.0%

0.1%

Rin

0.0%

0.0%

0.0%

0.0%

0.1%

Rolex

0.0%

0.0%

0.0%

0.0%

0.1%

Santro

0.0%

0.0%

0.1%

0.0%

0.1%

Sify

0.0%

0.0%

0.0%

0.0%

0.1%

Skoda

0.0%

0.0%

0.0%

0.0%

0.1%

Van Huesen

0.0%

0.0%

0.1%

0.0%

0.1%

Zodiac

0.0%

0.0%

0.0%

0.0%

0.1%

165

TOM Brand

Working Women

Housewives

Women Student

All Women

All Internet Users

Acer

0.0%

0.0%

0.1%

0.0%

0.1%

Axe

0.0%

0.0%

0.1%

0.0%

0.1%

Idea

0.0%

0.0%

0.1%

0.0%

0.1%

Ranbaxy

0.1%

0.0%

0.0%

0.0%

0.1%

Sahara

0.0%

0.0%

0.0%

0.0%

0.1%

TCS

0.0%

0.0%

0.0%

0.0%

0.1%

Armani

0.1%

0.0%

0.0%

0.0%

0.0%

Citi Bank

0.0%

0.0%

0.0%

0.0%

0.0%

GE

0.0%

0.1%

0.0%

0.0%

0.0%

HDFC

0.0%

0.0%

0.0%

0.0%

0.0%

NIIT

0.0%

0.0%

0.0%

0.0%

0.0%

SBI

0.1%

0.0%

0.0%

0.0%

0.0%

Scorpio

0.0%

0.0%

0.0%

0.0%

0.0%

Siemens

0.0%

0.3%

0.0%

0.0%

0.0%

Tata Indica

0.0%

0.0%

0.0%

0.0%

0.0%

Tata Motors

0.0%

0.0%

0.0%

0.0%

0.0%

VSNL

0.0%

0.0%

0.0%

0.0%

0.0%

Glaxo

0.0%

0.0%

0.1%

0.0%

0.0%

HSBC

0.0%

0.0%

0.0%

0.0%

0.0%

MTNL

0.0%

0.0%

0.0%

0.0%

0.0%

Satyam

0.0%

0.0%

0.0%

0.0%

0.0%

Others

14%

11%

14%

14%

14%

166

Appendix

167

Table 81: City type classification by market size

REGIONS North

South

East

West

Delhi

Bangalore Chennai Coimbatore Hyderabad

Kolkata

Ahmadabad Mumbai Pune Surat

Faridabad Jaipur Kanpur Lucknow Ludhiana Patna

Kochi Madurai

Asansol

Bhopal Thane Indore Nagpur Vadodara

Amritsar Chandigarh Dhanbad Ghaziabad

Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam

Agra Allahabad Dehradun Gurgaon Jodhpur Meerut Noida Ranchi Varanasi Others from North India

Mangalore Mysore Secunderabad Others from South India

CITY TYPE BY MARKET SIZE 1

Metros

Urban Uptowns

Emerging Towns

Others

Guwahati

Bhubaneswar Cuttack Raipur Others from East India

Aurangabad Goa Jabalpur Nashik Rajkot Solapur Others from West India

Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

1

168

Table 82: City type by population size vs. market size POPULATION SIZE

Upto 1 Lakh

1-5 Lakhs

5-10 lakhs

Above 10 Lakhs

Coimbatore

Ahmadabad Bangalore Chennai Delhi & NCR Hyderabad & Secunderabad Kolkata Mumbai & Suburbs Pune Surat Bhopal Jaipur Kanpur Lucknow Ludhiana Nagpur Patna

Metros

Faridabad

Assansol

Indore Kochi Madurai Vadodara

Goa

Amritsar Aurangabad Chandigarh Dhanbad Guwahati Jabalpur Rajkot Thiruvanathapuram Tiruchirapalli Vijayavada Visakhapatanam

Nashik

Mangalore Dehradun Others from North India Others from South India Others from East India Others from West India

Allahabad Bhubaneswar Cuttack Jodhpur Raipur Ranchi Solapur

Agra Meerut Varanasi

MARKET SIZE 2

Urban Uptowns

Emerging Towns

Others

Others from North India Others from South India Others from East India Others from West India

Above segmentation of Indian cities are basis their market size and not by the population size. Market size of a city is calculated basis the total annual household consumption expenditure of all household in that city/district. Total household consumption includes all possible household goods and services that a household usually spends on. For more details refer to ‘Market Skyline of India 2006’ Reports published by Indicus Analytics.

2

169

Table 83: Socio economic classification (SEC) grid

Chief Wage Earner's 3 Occupation

Chief Wage Earner's Highest Education Illiterate

School (Up to 4 yrs)

School (5-9 yrs)

Secondary / High School

Not Grad.

Grad./ PG (Gen.)

Grad./ PG (Prof.)

Unskilled worker

E

E

E

D

D

D

D

Skilled worker

E

E

D

C

C

B

B

Petty traders

E

D

D

C

C

B

B

Shop owners

D

D

C

B

B

A

A

Businessmen/ industrialists – with no employee

D

C

B

B

A

A

A

Businessmen/ industrialists – with 1 to 9 employee

C

B

B

B

A

A

A

Businessmen/ industrialists – with 10+ employee

B

B

A

A

A

A

A

Self-employed professionals

D

D

D

B

B

A

A

Clerical/ salesmen

D

D

D

C

B

B

B

Supervisor level

D

D

C

C

B

B

A

Officers/ executives (junior)

C

C

C

B

B

A

A

Officers/ executives (middle/ senior)

B

B

B

B

A

A

A

Chief Wage Earner is the head of the household who contributes maximum to the monthly household income. It is assumed in Indian marketing and media space that the life style of a household is largely determined by the combination of head of household’s highest level of education and current occupation.

3

170

Index: Charts

Chart 1: City class wise distribution of online women.............................. 13 Chart 2: Online women as chief wage earner of their household................. 15 Chart 3: Problems faced by online women while surfing the Internet ........... 17 Chart 4: Gender breakup ................................................................ 28 Chart 5: Age group distribution ........................................................ 29 Chart 6: City class - by population size ............................................... 30 Chart 7: City class - by market size.................................................... 31 Chart 8: Region-wise break-ups ........................................................ 33 Chart 9: Socio economic classification ................................................ 35 Chart 10: Highest educational qualification.......................................... 36 Chart 11: Occupational break up....................................................... 37 Chart 12: Function / field of occupation ............................................. 38 Chart 13: Head of the household....................................................... 39 Chart 14: Monthly family income ...................................................... 40 Chart 15: Most expensive vehicle owned by the household........................ 41 Chart 16: Ownership of credit cards (individually).................................. 42 Chart 17: Current loan liabilities....................................................... 44 Chart 18: Years of experience in using internet ..................................... 45 Chart 19: Place of accessing internet ................................................. 46 Chart 20: Type of internet connection at home ..................................... 47 Chart 21: Type of internet connection at office..................................... 48 Chart 22: Service provider subscribed to at home .................................. 49 Chart 23: Service provider subscribed to at office .................................. 50 Chart 24: Frequency of accessing internet from home ............................. 51 Chart 25: Frequency of accessing internet from office............................. 52 Chart 26: Time of the day accessing internet from home ......................... 53 Chart 27: Time of the day accessing internet from office ......................... 54 Chart 28: Duration of PC usage from home........................................... 55 Chart 29: Duration of internet usage from home.................................... 56 Chart 30: Duration of PC usage from office .......................................... 57 Chart 31: Duration of internet usage from office ................................... 58 Chart 32: Time spent by internet users on watching TV ........................... 59 Chart 33: Time spent by internet users on reading newspaper ................... 60 Chart 34: Time spent by internet users on listening to radio ..................... 61 Chart 35: Professional activities ....................................................... 64 Chart 36: Personal activities............................................................ 65 Chart 37: Downloading activities....................................................... 66 Chart 38: E-Commerce related activities ............................................. 67 Chart 39: Online shopping............................................................... 68 Chart 40: Response to online marketing stimulus ................................... 69 Chart 41: Blogging activities ............................................................ 70 Chart 42: Member of an online community........................................... 71 Chart 43: Problems faced while surfing the internet ............................... 75 Chart 44: Multiple user shares of email websites ................................... 77 Chart 45: Number of email accounts and average per capita email ids ......... 78

171

Index: Change from Previous Year Graphs

Chart 1: Gender breakup ................................................................ 28 Chart 2: Age group distribution ........................................................ 29 Chart 3: City class - by market size.................................................... 31 Chart 4: Region-wise break-ups ........................................................ 33 Chart 5: Socio economic classification ................................................ 35 Chart 6: Highest educational qualification ........................................... 36 Chart 7: Occupational break up ........................................................ 37 Chart 8: Head of the household ........................................................ 39 Chart 9: Monthly family income ........................................................ 40 Chart 10: Most expensive vehicle owned by the household........................ 41 Chart 11: Ownership of credit cards (individually).................................. 42 Chart 12: Years of experience in using internet ..................................... 45 Chart 13: Place of accessing internet ................................................. 46 Chart 14: Type of internet connection at home ..................................... 47 Chart 15: Type of internet connection at office..................................... 48 Chart 16: Service provider subscribed to at home .................................. 49 Chart 17: Service provider subscribed to at office .................................. 50 Chart 18: Frequency of accessing internet from home ............................. 51 Chart 19: Frequency of accessing internet from office............................. 52 Chart 20: Time of the day accessing internet from home ......................... 53 Chart 21: Time of the day accessing internet from office ......................... 54 Chart 22: Duration of PC usage from home........................................... 55 Chart 23: Duration of internet usage from home.................................... 56 Chart 24: Duration of PC usage from office .......................................... 57 Chart 25: Duration of internet usage from office ................................... 58 Chart 26: Time spent by internet users on watching TV ........................... 59 Chart 27: Time spent by internet users on reading newspaper ................... 60 Chart 28: Time spent by internet users on listening to radio ..................... 61 Chart 29: Professional activities ....................................................... 64 Chart 30: Personal activities............................................................ 65 Chart 31: Downloading activities....................................................... 66 Chart 32: E-commerce related activities ............................................. 67 Chart 33: Online shopping............................................................... 68 Chart 34: Response to online marketing stimulus ................................... 69 Chart 35: Multiple user shares of email websites ................................... 77 Chart 36: Number of email accounts and average per capita email ids ......... 78

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Index: Tables

Table 1: Detailed sample base distribution of the land survey ..................... 6 Table 2: Composition of online women ............................................... 12 Table 3: Key demographic and socio-economic profile of online women ....... 14 Table 4: Ownership of key household and financial assets among online women .............................................................................................. 15 Table 5: Key net usage behavior dynamics of online women...................... 16 Table 6: Popular online activities women undertake relatively more and relatively less (Top & Bottom 10) ...................................................... 18 Table 7: Response to online marketing stimuli and online buying behavior .... 19 Table 8: Most used website overall among online women ......................... 20 Table 9: Most used websites on preferred basis by online women for specific online activities ........................................................................... 21 Table 10: Popularity of various internet activities .................................. 26 Table 11: Top 10 cities .................................................................. 32 Table 12: Preferred language of reading ............................................. 34 Table 13: Household asset ownership ................................................. 43 Table 14: Popularity of various internet activities .................................. 62 Table 15: Membership by type of online community ............................... 72 Table 16: Most used local language websites (other than English) ............... 73 Table 17: Online activities desired in other languages ............................. 74 Table 18: Preferred websites - emailing .............................................. 76 Table 19: Top of mind unaided recall - all websites ................................ 79 Table 20: Most used website - all websites........................................... 80 Table 21: Info search (English) ......................................................... 81 Table 22: Info search (local language) ................................................ 82 Table 23: Job search ..................................................................... 83 Table 24: Booking travel tickets ....................................................... 84 Table 25: Online shopping (other than travel tickets).............................. 85 Table 26: Online news ................................................................... 86 Table 27: Financial news & info (rates, quotes, etc.) .............................. 87 Table 28: Online share trading ......................................................... 88 Table 29: Real estate info............................................................... 89 Table 30: Matrimonial search........................................................... 90 Table 31: Dating/friendship search.................................................... 91 Table 32: Social networking/communities ........................................... 92 Table 33: Online gaming................................................................. 93 Table 34: Download mobile content................................................... 94 Table 35: Preferred instant messaging applications ................................ 95 Table 36: Download music .............................................................. 96 Table 37: Sports content ................................................................ 97 Table 38: Cinema content............................................................... 98 Table 39: Most used local language websites (other than English) ............... 99 Table 40: Preferred blog sites ......................................................... 100 Table 41: Preferred astrology website ............................................... 101 Table 42: Preferred online learning / education website......................... 102 Table 43: Favorite TV channels ....................................................... 103 Table 44: Favorite newspapers ........................................................ 104 Table 45: Favorite magazines ......................................................... 105 Table 46: Favorite radio channels .................................................... 106 Table 47: TOM recall for brands....................................................... 107

173

Index: Segment wise Detailed Tables

Table 1: Gender breakup ............................................................... 109 Table 2: Age group distribution ....................................................... 109 Table 3: City class - by population size .............................................. 110 Table 4: City class - by market size .................................................. 110 Table 5: City wise distribution ........................................................ 111 Table 6: Region-wise break-ups ....................................................... 112 Table 7: Preferred language of reading .............................................. 113 Table 8: Socio economic classification ............................................... 114 Table 9: Highest educational qualification .......................................... 114 Table 10: Occupational break up ..................................................... 114 Table 11: Function / field of occupation ............................................ 115 Table 12: Head of the household ..................................................... 115 Table 13: Monthly family income ..................................................... 115 Table 14: Most expensive vehicle owned by the household ...................... 116 Table 15: Ownership of credit cards (individually)................................. 116 Table 16: Household asset ownership ................................................ 117 Table 17: Current loan liabilities...................................................... 117 Table 18: Years of experience in using internet.................................... 118 Table 19: Place of accessing internet ................................................ 118 Table 20: Type of internet connection at home .................................... 118 Table 21: Type of internet connection at office ................................... 119 Table 22: Service provider subscribed to at home ................................. 119 Table 23: Service provider subscribed to at office................................. 120 Table 24: Frequency of accessing internet from home ............................ 120 Table 25: Frequency of accessing internet from office ........................... 120 Table 26: Time of the day accessing internet from home ........................ 121 Table 27: Time of the day accessing internet from office ........................ 121 Table 28: Duration of internet usage from home................................... 121 Table 29: Duration of internet usage from office .................................. 122 Table 30: Duration of internet usage during weekdays............................ 122 Table 31: Duration of internet usage during weekends ........................... 122 Table 32: Duration of PC usage from home ......................................... 123 Table 33: Duration of PC usage from office ......................................... 123 Table 34: Time spent by internet users on watching TV .......................... 123 Table 35: Time spent by internet users on reading newspaper .................. 124 Table 36: Time spent by internet users on listening to radio .................... 124 Table 37: Professional activities ...................................................... 124 Table 38: Personal activities........................................................... 125 Table 39: Downloading activities ..................................................... 125 Table 40: E-commerce related activities ............................................ 126 Table 41: Online shopping.............................................................. 126 Table 42: Response to online marketing stimulus .................................. 126 Table 43: Blogging activities ........................................................... 127 Table 44: Member of an online community ......................................... 127 Table 45: Membership by type of online community .............................. 128 Table 46: Usage of other language websites ........................................ 128 Table 47: Online activities desired in other languages ............................ 129 Table 48: Problems faced while surfing the internet .............................. 129 Table 49: Top of mind unaided recall - all websites ............................... 130 Table 50: Most used website - all websites.......................................... 132 Table 51: Preferred website for emailing ........................................... 133 Table 52: Multiple user shares of email websites .................................. 133 Table 53: No. of email accounts ...................................................... 134 Table 54: Preferred website for job search ......................................... 134 Table 55: Preferred website for mobile content ................................... 135 Table 56: Preferred website for sports .............................................. 136

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Table 57: Preferred website for travel products ................................... 137 Table 58: Preferred website for matrimony......................................... 138 Table 59: Preferred website for financial news/info .............................. 139 Table 60: Preferred website for cinema ............................................. 140 Table 61: Preferred website for online share/stock trading...................... 141 Table 62: Preferred website for games .............................................. 142 Table 63: Preferred website for online shopping................................... 143 Table 64: Preferred website for online news ....................................... 144 Table 65: Preferred website for friendship/dating ................................ 145 Table 66: Preferred website for music ............................................... 146 Table 67: Preferred info search engine - local language .......................... 147 Table 68: Preferred website for real estate......................................... 147 Table 69: Preferred info search engine - English ................................... 148 Table 70: Preferred website for instant messaging ................................ 148 Table 71: Preferred website for social networking/communities ............... 149 Table 72: Preferred website for astrology........................................... 150 Table 73: Preferred website for online learning/education ...................... 151 Table 74: Preferred blog sites ......................................................... 152 Table 75: Other language preferred for local language content................. 153 Table 76: Preferred website for checking local language content .............. 154 Table 77: Most preferred TV channel................................................. 155 Table 78: Most preferred newspaper ................................................. 158 Table 79: Most preferred magazine................................................... 160 Table 80: Most preferred radio channel ............................................. 162 Table 81: Top of mind recall for brands ............................................. 163 Table 81: City type classification by market size.................................... 168 Table 82: City type by population size vs. market size............................ 169 Table 83: Socio economic classification (SEC) grid................................. 170

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