Functions Of Marketing Departments

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Presentation Topic

Functions of Marketing Department Presented To

Ms Rahela Zulafqar

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Group Members Muhammad Usman Usman Younis Sohail Ashraf Muhammad Bilal Ahmad Arslan Butt

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Definition of Marketing Marketing is a  Process  To

Create Value for Customer  To Maintain Customer Relationship  To Get Maximum Profit

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Functions of Marketing Departments Environmental Analysis

Broadening the Scope of Marketing

Consumer Analysis

Marketing Management

Total Marketing Effort

Product Planning

Price Planning

Promotion Planning

Distribution Planning 5 Copyright Atomic Dog Publishing, 2002

Functions of Marketing Department The Total Marketing Effort The total marketing is all about latest trends organizing marketing and sales, building customer-focused culture, improving marketing skills and monitoring market.

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Functions of Marketing Department Environmental Analysis and Marketing Research: Monitoring and adapting to external factors that affect success or failure, such as the economy and competition; and collecting data to resolve specific marketing issues.

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Functions of Marketing Department Broadening the Scope of Marketing: Deciding on the emphasis to place, as well as the approach to take, on societal issues, global marketing, and the Web.

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Functions of Marketing Department Price Planning: Determining price levels and ranges, pricing techniques, terms of purchase, price adjustments, and the use of price as an active or passive factor.

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Functions of Marketing Department Consumer Analysis: Examining and evaluating consumer characteristics, needs and purchase processes; and selecting the group's of consumers at which to aim marketing efforts.

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Functions of Marketing Department Distribution Planning: Forming logistical relationships with intermediaries, physical distribution, inventory management, warehousing, transportation, allocating goods and services, wholesaling, and retailing.

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Functions of Marketing Department Promotion Planning: Communicating with customers, the general public, and others through some type of advertising, public relations, personal selling, and/or sales promotion.

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Functions of Marketing Department Marketing Management: Planning, implementing, and controlling the marketing program (strategy) and individual marketing functions; appraising the risks and benefits in decision making; and focusing on total quality.

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Functions of Marketing Department Product Planning (including goods,

services,

organizations, people, places, ideas):

Developing and maintaining products, product assortments, product images, brands, packaging, and optional features, and deleting faltering products.

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