Fortune Institute Of Information Technology (mca) Competitive Strategy
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FORTUNE INSTITUTE OF INFORMATION TECHNOLOGY (MCA) COMPETITIVE STRATEGY Assignment-04 of Marketing Management-I
COMPETITIVE STRATEGY Competitive strategy refers to how an institute competes in a particular business. Competitive strategy is concerned with how an institute can gain a competitive advantage through distinctive way of committing. FIIT has direct competitors in the form of DU, IP, JNU and indirect competition in the form of other institutes, foreign institutes, jobs. In order to maintain the market position there should be certain which should be follower
Top institute Leader: top leaders for MCA course in Delhi are Delhi University, Indraprastha college, JNU, Jamia Milia which hold 40%market. Top institute Challenger: Thirty percent is in the hands of a institute challenger. Top institute Follower: Twenty percent is in the hands of a market follower, these firms are the follower of the market leaders. Market Nichers: Ten percent is in the hands of market nichers, firms that serve small market segments not being served by larger firms. They are the innovators I think FIIT should have a combination of market follower and nichemanship
Market follower strategies and nichemanship FIIT should follow the pathway of the leaders in this course they should follow various aspects of top most institutes like faculty, course curriculum, infrastructure. Along with this fiit should innovate various ideas which will make this course effective. For example by adding various additional sub programs.
FIIT should attack their competitors by attacking directly or indirectly. Nominal fee structure Good infrastructure like wifi campus,library,fully ac,labs,auditorium,conference room Adding sub programs like MCA+PGDCA
Personality development program(PDP) Improved services which will include free study tour, free laptops, guest lectures Professional and experienced faculty in its sector.
Tie ups with other institutes and foreign universities for more reference and recognition Intense advertising and marketing with the help of colleges, MCA coaching institutes Short term and long term goal should be well defined Research and development should be used effectively There should be a specialization in every aspect of the course Should know the weakness of other competitors FIIT should identify every opportunity for long term profit
Thank You
COMPETITIVE STRATEGY Competitive strategy refers to how an institute competes in a particular business. Competitive strategy is concerned with how an institute can gain a competitive advantage through distinctive way of committing. FIIT has direct competitors in the form of DU, IP, JNU and indirect competition in the form of other institutes, foreign institutes, jobs. In order to maintain the market position there should be certain which should be follower
Top institute Leader: top leaders for MCA course in Delhi are Delhi University, Indraprastha college, JNU, Jamia Milia which hold 40%market. Top institute Challenger: Thirty percent is in the hands of a institute challenger. Top institute Follower: Twenty percent is in the hands of a market follower, these firms are the follower of the market leaders. Market Nichers: Ten percent is in the hands of market nichers, firms that serve small market segments not being served by larger firms. They are the innovators I think FIIT should have a combination of market follower and nichemanship
Market follower strategies and nichemanship FIIT should follow the pathway of the leaders in this course they should follow various aspects of top most institutes like faculty, course curriculum, infrastructure. Along with this fiit should innovate various ideas which will make this course effective. For example by adding various additional sub programs.
FIIT should attack their competitors by attacking directly or indirectly. Nominal fee structure Good infrastructure like wifi campus,library,fully ac,labs,auditorium,conference room Adding sub programs like MCA+PGDCA
Personality development program(PDP) Improved services which will include free study tour, free laptops, guest lectures Professional and experienced faculty in its sector.
Tie ups with other institutes and foreign universities for more reference and recognition Intense advertising and marketing with the help of colleges, MCA coaching institutes Short term and long term goal should be well defined Research and development should be used effectively There should be a specialization in every aspect of the course Should know the weakness of other competitors FIIT should identify every opportunity for long term profit
Thank You
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