06-different Advertisement For Different Country

Different Advertisement for Different Country for the same Product ‘Why can they not be Interchanged’? Assignment-06 of Marketing Management-I

Advertisement for Different Country for the same Product ‘Why can they not be Interchanged’? What is the problem? “Explain for the Ad

of

Honda”

Advertisement is the type of communication in which we want to impress our potential customer to be attracted towards the product. It creates curiosity in the mind of viewer to use the product at least for once. Advertisement is meant to change the human psychology, by showing the relevant culture, by using relevant language for creating need to increase want and demand of the product to achieve the goal i.e. maximum selling of the product and generate more and more revenue by satisfying the customers 

Here, in the case of Honda-City Advertisement. There are differences in the advertisement of same product in the different country, and the reasons are: Difference in culture  Difference in Behavior of the people within the country  Language barrier  Difference in human psychology  Geological reason  Political influence  Type of information required by the public of the relevant country  Marketing Strategy may be different for the different country  Ethics of the business for the targeted Customer or for the country 

According to Kotler:“What influences Consumer Behavior” are: Cultural factors:- Culture, subculture, and social class are particularly important influences on consumer buying behavior.  Social factors:- Social factors such as reference groups, family, and social roles and statuses affect our buying behavior.  Personal factors:- Personal factors include the buyer’s age and stage in the life cycle; occupation and economic circumstances; personality and self-concept; and lifestyle and values. 

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And “The Buying Decision Process: The five-stage Model” are:

 Problem Recognition:Different Advertisement for Different Country for the same Product viz. Honda-City.  Information Search:- Here the only mode of information available is audio-visual advertisement in this case.  Evaluation of Alternatives:- It is the process where consumer collect competitive brand information and make a final value judgment. 

 Purchase Decision:- It totally depend on choice set of the consumer and may be influenced by the most preferred brand, mode of payment (i.e. credit card, EMI, etc.), and some additional value addition to the product.  Post Purchase Behavior:- Post purchase Behavior includes the servicing, performance, and the feedback. 

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