03-shaadi.com Marketing Strategy

Shaadi.com Marketing Strategy to Relaunch in the Market with Better Prospective Assignment-03 of Marketing Management-I

Shaadi.com is one of the failure organizations, which is struggling in the present market for its existence. It was one of the best in its initial stage, and number 1 matrimonial service provider in the non-Internet space with its primary focus on offering the best match making experience. It was helpful in finding their most suitable partner in the shortest time. And we have to gain its popularity once again by renovating the strategy. 



Strategy to be followed Define Marketing objective:"Increase visibility of Centre in its territory for potential customers and strengthen presence to retain existing customers" National Advertising Campaign:We will use 360° plan (flexible plan) which can attract potential customer in the remote areas too. We must include a full-time national marketing department to develop customized marketing plans based on individual market needs and the media outlets available in specific markets. 

Regional Marketing:Strategy should be quite different at the regional level. Our national advertising campaign should target towards increasing brand awareness, while our regional marketing program generates more customer traffic at the local level. 



Some Promotional Activity: Tie ups with leading publications.  Direct marketing activities.  Outdoor promotion - hoardings, road shows, banners.  Poster Display and Fliers Distribution at Pulse points.  Advertising on Electronic media - Cable Ad, Radio & national TV. 



6 Cs of happy marriages (Defined by Shaadi.com) A successful marriage requires a mix of Compatibility, Chemistry, Commitment, Community, Communication and Compassion.   Compatibility - A set of interests and values that establishes a common ground between two people  Chemistry - Indefinable attributes that make two people 'click' with each other  Commitment - An explicit and implicit understanding that both partners are dedicated to making the relationship work  Community - A network of family and friends to support and nurture the relationship  Communication - An effort to express feelings and share experiences with each other  Compassion - A human quality that becomes all the more important for developing a successful 

What I have got with their 6 C’s is 'common interests are the key to compatibility to fulfill the common need of the customer’. 

Mission, Vision & Promises    

Our Mission The mission of Shaadi.com Matrimonials will be to fulfill the customer satisfaction with a superior matchmaking experience by expanding the opportunities available to meet potential life partners and build fulfilling relationships. We strive to do this through superior technology, in-depth research, valuable matrimonial content & services, and above all the highest quality of customer service delivered 

Our Vision  Our vision will be a world where the search for a life-partner is as fulfilling as the journey with a soul-mate.  Display more relevant matches than any other matrimonial service.  Provide exemplary service 24 hours a day.  Protect our member's privacy vigorously.  Offer our services in a safe, friendly and courteous manner.  

Our Promise (by Shaadi.com) “Our research, mission and objectives have all combined to deliver to you the Shaadi.com Promise.”   We will continually attempt to provide you with more relevant matches for every search that you conduct than any other matrimonial service provider. We will work with our customers to understand their needs and provide solutions that meet those needs through superior technology and superior service.   In fact we believe so strongly that Shaadi.com is the right match-making solution for you, we even back our promise with an unconditional guarantee.”     Now, the product is ready to relaunch in the Market to attract its potential customer. 



Thank You