Fadel Bu Hana.docx

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A. Analisis Lingkungan Makro 1. Demografi 2. Ekonomi 3. Alam 4. Teknologi 5. Politik 6. Budaya B. Analisis Lingkungan 1. Lingkungan Internl a) Resource b) Capability c) Core Competens 2. Lingkungan Eksternal a) Threat Of New Entries (Ancaman Produk Serupa) b) Threat of Subtitute Products (ancaman produk pengganti) c) Barganing power of Customers (Daya tawar dari pelanggan) d) Barganing Power of Suppliers (Daya tawar dari supplier) e) Intensity of Competitive Rivalry (Menjawab Tantangan pesaing bisnis) C. Penentuan Bisnis 1. Visi 2. Misi 3. Keyakinan dan Nilai Dasar D. Analisis Portofolio Korporat E. Peluang Dan Masalah Utama Bisnis 1. Peluang 2. Masalah F. Identifikasi dan Evaluasi Alternatif Strategi G. Perumusan Strategi

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