EFFECTIVE LISTENING SKILLS BUSINESS COMMUNICATION
IMPORTANCE OF EFFECTIVE LISTENING
What Is Hearing? • A process of perceiving sound by detecting vibrations via ears. • Physical ability. • The auditory faculty.
What Is Listening? • Absorption of the meanings of words and sentences by brain. • An active process – receive, construct & respond (Emmert, 1994) • A trained skill. • “Hearing with purpose.”
Purpose Of Listening • • • • •
Receive information Follow instructions Evaluate information Pleasure Empathize
TYPES OF EFFECTIVE LISTENING
Types Of Listening Skills Active
Dialogic
Initial
Appreciative
Discriminative
Judgmental
Attentive
Empathetic
Partial
Biased
Evaluative
Reflective
Casual
False
Relationship
Comprehension
Full
Sympathetic
Critical
High-integrity
Therapeutic
Content
Inactive
Total
Deep
Informative
Whole-person
Types Of Listening Skills Active
Dialogic
Initial
Appreciative
Discriminative
Judgmental
Attentive
Empathetic
Partial
Biased
Evaluative
Reflective
Casual
False
Relationship
Comprehension
Full
Sympathetic
Critical
High-integrity
Therapeutic
Content
Inactive
Total
Deep
Informative
Whole-person
Taxonomy of listening by Wolvin & Coakley, (1979,1988)
BARRIERS TO EFFECTIVE LISTENING
Barriers (1) • Physiological limitations • Inadequate background Information • Partial listening and distractions • Fear being influenced or persuaded
Barriers (2) • Selective Perception • Selective Memory • Selective Expectation
Barriers (3) • Interferences from emotions • Bias and being judgmental • Avoid evaluative judgment
SURVEY, RECOMMENDATIONS & CONCLUSIONS
Effective Listening Video
Data Analysis - Objectives 1. Identify the key element skill in communication. 2. Evaluate the manager’s listening skill.
Data Analysis - Facts • • • •
A manufacturing firm 8 Male & 22 Female 20 to 55 years old Education Level (Secondary and above)
Findings Of Survey (1) Communication Skills Chart
Re ad in g , 4% W r itin g , 7% Sp e ak in g , 16%
L is te n in g , 73%
Finding’s Conclusion
LISTENING is the most important skills an employee should possess.
Findings Of Survey (2) Listening Skills - Managers 43
40
45 40
Percentage (%)
35 30 25 20
17
15 10 0
5 0
1
0 2
3
4
5
0 40 43 17 0 (%) Listening Rate ( 1 being the lowest & 5 being the highest )
Finding’s Conclusion
Managers have average or lower listening ability.
Recommendations
CONCENTRA TE
RESPOND ACKNOWLED GE
EMPATHIZE
Conclusions EFFECTIVE LISTENING • Differs from HEARING • CRITICAL ELEMENT • LEARNED