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`Measure skala itu numerik baik interval maupun rasio. String merupakan data yng tidak akan dianalisis mis : nama, alamat Pake penamaan tidak boleh pake spasi misalkan : Jenis_Kelamin / JenisKelamin Value label untuk mengganti ke yata yg variable views Recornd different variable tidak diganti data awal / d itimpa K