Cover Dan Daftar Isi.docx
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“ Mesona Ice Cream” KULIAH KUNJUNGAN LAPANGAN Diusulkan oleh : NOVI ANUNG NINDITA
43116010309
RACHMITHA DEWI
43116010303
NOVERMIA FITRAH
43116010038
DENNI FARDIYANSYAH
43116010314
EGA TAUFIK HIDAYAT
43116010331
UNIVERSITAS MERCU BUANA JAKARTA 2018
DAFTAR ISI BAB I PENDAHULUAN 1.1 Latar Belakang....................................................................................................................1 1.2 Perumusan Masalah............................................................................................................2 1.3 Tujuan Program..................................................................................................................2 1.4 Luaran Yang Diharapkan...................................................................................................2 1.5 Manfaat Kegiatan...............................................................................................................2 BAB II GAMBARAN UMUM RENCANA USAHA 2.1 Profil Konsumen................................................................................................................3 2.2 Deskripsi Usaha.................................................................................................................3 2.3 Potensi Dasar.....................................................................................................................3 BAB III METODE PELAKSANAAN 3.1 Tahap Persiapan................................................................................................................4 3.2 Tahap Pelaksanaan............................................................................................................5 3.3 Tahap Pemasaran (STP,SWOT, 4P).................................................................................6 DAFTAR PUSTAKA............................................................................................................8 LAMPIRAN...........................................................................................................................9
43116010309
RACHMITHA DEWI
43116010303
NOVERMIA FITRAH
43116010038
DENNI FARDIYANSYAH
43116010314
EGA TAUFIK HIDAYAT
43116010331
UNIVERSITAS MERCU BUANA JAKARTA 2018
DAFTAR ISI BAB I PENDAHULUAN 1.1 Latar Belakang....................................................................................................................1 1.2 Perumusan Masalah............................................................................................................2 1.3 Tujuan Program..................................................................................................................2 1.4 Luaran Yang Diharapkan...................................................................................................2 1.5 Manfaat Kegiatan...............................................................................................................2 BAB II GAMBARAN UMUM RENCANA USAHA 2.1 Profil Konsumen................................................................................................................3 2.2 Deskripsi Usaha.................................................................................................................3 2.3 Potensi Dasar.....................................................................................................................3 BAB III METODE PELAKSANAAN 3.1 Tahap Persiapan................................................................................................................4 3.2 Tahap Pelaksanaan............................................................................................................5 3.3 Tahap Pemasaran (STP,SWOT, 4P).................................................................................6 DAFTAR PUSTAKA............................................................................................................8 LAMPIRAN...........................................................................................................................9
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